0:00:02 > 0:00:06This is my boardroom, this is my money. The product sucks.
0:00:06 > 0:00:08You screwed it up. Who's the waste of space?
0:00:08 > 0:00:09You're fired.
0:00:09 > 0:00:11You're fired.
0:00:11 > 0:00:12You're fired.
0:00:15 > 0:00:18CHEERING AND APPLAUSE
0:00:24 > 0:00:28Good evening and welcome to The Apprentice - You're Fired.
0:00:28 > 0:00:31It's hard to believe we're now three-quarters of the way through
0:00:31 > 0:00:33Lord Sugar's gruelling search for his business partner.
0:00:33 > 0:00:37This week, we saw a glimpse of what it was like in the playground
0:00:37 > 0:00:40back in school for Adam, when he got to pick the best player
0:00:40 > 0:00:42for his football team.
0:00:42 > 0:00:44THEY CONFER
0:00:44 > 0:00:45Nick.
0:00:45 > 0:00:47Nick, you're very popular.
0:00:47 > 0:00:49Welcome. Welcome back, mate.
0:00:51 > 0:00:54As ever, we've a sparkling mix of panellists -
0:00:54 > 0:00:58marketing entrepreneur Lucy Jackson, comedian Andy Parsons
0:00:58 > 0:01:00and from Radio One, DJ Sara Cox. Welcome to You're Fired.
0:01:00 > 0:01:02CHEERING AND APPLAUSE
0:01:06 > 0:01:09Tonight's task of promoting English sparkling wine,
0:01:09 > 0:01:12left one candidate feeling rather flat.
0:01:12 > 0:01:15Jenna, you take sole responsibility for the disastrous
0:01:15 > 0:01:17video that we have on this occasion here.
0:01:17 > 0:01:20It's not just the disastrous video that worries me.
0:01:20 > 0:01:22It is, with regret,
0:01:22 > 0:01:25that I'm going to have to say, despite all the hard work,
0:01:25 > 0:01:27Jenna, I'm sending you home.
0:01:27 > 0:01:30- You're fired.- Thank you, Lord Sugar.
0:01:32 > 0:01:35Please welcome Jenna Whittingham.
0:01:35 > 0:01:38CHEERING AND APPLAUSE
0:01:51 > 0:01:53Jenna, it seemed difficult to know which drink
0:01:53 > 0:01:56with which to commemorate this particular moment.
0:01:56 > 0:02:00Have you tried champagne? It's a fantastic thing.
0:02:00 > 0:02:02Disappointed to be turfed out like this?
0:02:02 > 0:02:04Yeah, disappointed, really disappointed.
0:02:04 > 0:02:08I actually, because I had a couple of good weeks being project manager
0:02:08 > 0:02:10and then winning the task
0:02:10 > 0:02:13and then doing my Essex tan, you know, they all loved it in Essex.
0:02:13 > 0:02:17I thought I was on a good run. I did think it was quite good.
0:02:17 > 0:02:21I was going with the bridezilla - she was disgusted at her wedding day,
0:02:21 > 0:02:23but obviously, didn't really go down very well.
0:02:23 > 0:02:25Did you not think that an ad that basically said,
0:02:25 > 0:02:29"English sparkling wine - because your wife's a bitch!"
0:02:31 > 0:02:33..might be the wrong attitude to have?
0:02:33 > 0:02:37Well, I thought we'd go with a bit of humour because, as you saw,
0:02:37 > 0:02:41it was a bit boring, so when we watched it in the boardroom,
0:02:41 > 0:02:44I was like, "No, actually I think he might like the humour one",
0:02:44 > 0:02:45but obviously he didn't.
0:02:45 > 0:02:49OK, let's have a look at where it went wrong.
0:02:49 > 0:02:52You're going to be like, "What is this?"
0:02:52 > 0:02:54and you're going to be like Basil Fawlty -
0:02:54 > 0:02:58Fawlty Towers. "No! Oh, no!"
0:02:58 > 0:02:59And then you're like, "No!"
0:02:59 > 0:03:01The groom shouts, "No!"
0:03:01 > 0:03:05"No!", like a crazy bridezilla.
0:03:06 > 0:03:09Spielberg can rest easy, that's for sure(!)
0:03:09 > 0:03:11I just don't want it to be too cheesy.
0:03:11 > 0:03:12No, it won't be.
0:03:12 > 0:03:15SHE SPLUTTERS
0:03:15 > 0:03:18Great! This video is going to be you either love it or hate it.
0:03:18 > 0:03:20Horrible!
0:03:20 > 0:03:24It was a risky choice to go with it, but we wanted something different.
0:03:24 > 0:03:28You didn't realise that this was a high-quality product
0:03:28 > 0:03:33and you shouldn't have been making a humorous video in the beginning.
0:03:33 > 0:03:37You see I watched it and went, "No!"
0:03:37 > 0:03:39In that regard it was...
0:03:39 > 0:03:43I wanted to, like... he'd come in panicking,
0:03:43 > 0:03:46he's always panicking. "The bride's not got what she wants."
0:03:46 > 0:03:48He'd be panicking.
0:03:48 > 0:03:50There was a strapline as well? Basically you went,
0:03:50 > 0:03:53"What she needs is English sparkling wine."
0:03:53 > 0:03:55You don't want any line that goes,
0:03:55 > 0:03:59"What she needs is a bloody good sparkling, that's what she needs!
0:03:59 > 0:04:01"That would sort her out."
0:04:01 > 0:04:03It's a better strapline than... what was the one you had?
0:04:03 > 0:04:05Was it, "Oozing, oozing..."
0:04:05 > 0:04:07Oozing luxury in every pore.
0:04:07 > 0:04:10- It sounds comparing... - Oozing luxury from every pore?
0:04:10 > 0:04:13That was Stephen. He was quite good at the lines, Stephen.
0:04:13 > 0:04:15Do you know what you ooze from your pore?
0:04:15 > 0:04:17Comparing it to perspiration.
0:04:17 > 0:04:21Not only can you drink it, but you can sweat it as well!
0:04:21 > 0:04:25I like the saltiness of it!
0:04:25 > 0:04:27I think in any advert, oozing and pouring should be kept
0:04:27 > 0:04:31to teenage face wash and that's it.
0:04:31 > 0:04:34Pores just don't really work as a thing.
0:04:34 > 0:04:37I think the problem was that your cheese radar is kaput.
0:04:37 > 0:04:40I'm a big fan of yours, but I think the whole thing of,
0:04:40 > 0:04:41"No, it's not remotely cheesy"
0:04:41 > 0:04:44and then it's, "Action!" and Johnny Ball randomly
0:04:44 > 0:04:47seemed to be there going, "Less fizz, more sparkle."
0:04:47 > 0:04:50Hysterical bride. What's going on?
0:04:50 > 0:04:55Lucy, on a proper branding note, how much of a missed step was this?
0:04:55 > 0:04:58I think it's really hard to do humour for a premium brand
0:04:58 > 0:05:00and I think that's what really got missed.
0:05:00 > 0:05:03English sparkling wine is rivalling champagne in terms of quality
0:05:03 > 0:05:07and price point. I don't think you'd ever see a champagne house
0:05:07 > 0:05:09like Don Perignon putting something together that was
0:05:09 > 0:05:13of that kind of quality with that humour. I don't think it worked.
0:05:13 > 0:05:16Any other second takes you wanted? Any direction you should have gone?
0:05:16 > 0:05:20They were going to go with Mr Fizz and Mrs Sparkle.
0:05:20 > 0:05:21That was going to be one.
0:05:21 > 0:05:25That was thrown on the board.
0:05:25 > 0:05:28That sounds like an advert for bathroom cleaner.
0:05:28 > 0:05:30That wasn't my idea, but I was going with it
0:05:30 > 0:05:33and we were going to go with Mr Fizz and Mrs Sparkle.
0:05:33 > 0:05:35Then I just thought...
0:05:35 > 0:05:38I was trying to go with the approach of a disgusted bride, really.
0:05:38 > 0:05:41You want the best on your wedding day, so she was disgusted
0:05:41 > 0:05:44because English sparkling wine was the best.
0:05:44 > 0:05:46But I could maybe have chose my actors better.
0:05:46 > 0:05:49Let's not blame the actors!
0:05:49 > 0:05:53- That's who should have got fired - the actors!- You can't bring them in.
0:05:53 > 0:05:57"Playing the role of Jenna is the actors from the bride scene."
0:05:57 > 0:06:01Were you not given enough of a steer?
0:06:01 > 0:06:05I think, what had happened, maybe Ricky should have gone
0:06:05 > 0:06:07in more of the video because obviously, we went to
0:06:07 > 0:06:10the vineyards and I didn't really know much about how
0:06:10 > 0:06:13English sparking wine was made. It's really interesting.
0:06:13 > 0:06:15But I thought my point in the boardroom was
0:06:15 > 0:06:17that no-one really stopped.
0:06:17 > 0:06:19We kept telling them all the time, "We're going to be doing this,
0:06:19 > 0:06:22"it's going to have this comedy, you're going to be disgusted."
0:06:22 > 0:06:25No-one said, "No, we're not having that, this is the way it'll be."
0:06:25 > 0:06:28So I suppose I was getting a bit excited, thinking,
0:06:28 > 0:06:31- "I'm the director, let's go with it." - Fair enough. The key thing here,
0:06:31 > 0:06:34obviously is "we", in this situation, because you were the one
0:06:34 > 0:06:37who bit the dust, but there was another who didn't sparkle.
0:06:38 > 0:06:41# Da-de-diddle-de-de-de-de. #
0:06:41 > 0:06:44Another word that springs to mind for me that represents quality
0:06:44 > 0:06:47excellence, Britishness, grandeur.
0:06:47 > 0:06:50It's a French word.
0:06:50 > 0:06:52I like chink.
0:06:52 > 0:06:56He's so clever. He's watching Jenna make a terrible advert.
0:06:56 > 0:06:59- What's to stop him stepping in? - That's a very good point.
0:06:59 > 0:07:02- Let's go with that.- Sparkling sun.
0:07:02 > 0:07:04Down to a sparkling conversation.
0:07:04 > 0:07:07She obviously needs English sparkling wine.
0:07:07 > 0:07:10I didn't tell you to make a Carry On Boozing movie - "Ooh, maitre d'!
0:07:10 > 0:07:13"Where's me grandeur gone? Someone's nicked my grandeur!"
0:07:13 > 0:07:15I like the sound of that.
0:07:15 > 0:07:20Stephen, you are this close to going outside that door.
0:07:20 > 0:07:22Do you think Stephen should have gone?
0:07:22 > 0:07:25I do think Stephen should have gone
0:07:25 > 0:07:28in a sense that, yeah, he was with me and no-one stopped me
0:07:28 > 0:07:30and I think, out of the three of us,
0:07:30 > 0:07:32I think I had a better...
0:07:32 > 0:07:35over the process, I had achieved more,
0:07:35 > 0:07:38I had done better than him, I won as project manager,
0:07:38 > 0:07:40I was always the top seller,
0:07:40 > 0:07:43I had a better report to give to the table,
0:07:43 > 0:07:45but I think when you're so far in the stage,
0:07:45 > 0:07:47one little mistake, you might not see,
0:07:47 > 0:07:50"Well, she's tripped up there, she should be on the ball."
0:07:50 > 0:07:53OK. Lucy, what do you think? Stephen should have gone?
0:07:53 > 0:07:56I do think Stephen should have gone. I think he definitely should take
0:07:56 > 0:07:59some responsibility. Ricky should take some responsibility too.
0:07:59 > 0:08:02As Jenna was saying, he kept spouting this quality message
0:08:02 > 0:08:05which was so important, but then he should have vetoed the concept
0:08:05 > 0:08:09of humour in the first place on that basis, rather than just saying,
0:08:09 > 0:08:12"As long as it's not cheesy." I don't think he was directing you.
0:08:12 > 0:08:16And you interpreted that differently and produced a film he wasn't happy with.
0:08:16 > 0:08:20Stephen, I think, he doesn't listen. He likes to say what he thinks.
0:08:20 > 0:08:21Specifics, please.
0:08:21 > 0:08:24LAUGHTER
0:08:30 > 0:08:34- Quite the power move, that, wasn't it?- You shocked me for a moment!
0:08:34 > 0:08:36- Sorry.- It's all right.
0:08:36 > 0:08:40In the boardroom, he does stuff like that.
0:08:40 > 0:08:42And he's got that classic salesman thing going,
0:08:42 > 0:08:45which obviously works in his job, but I find quite irritating
0:08:45 > 0:08:48in certain situations, where someone will say something to him
0:08:48 > 0:08:52and he'll not listen, he'll just say, "I love that, good point."
0:08:52 > 0:08:56But he hasn't listened to what the point was and moves on to something completely separate,
0:08:56 > 0:08:58so even though Ricky was saying the quality message
0:08:58 > 0:09:01and you both heard that, in Stephen's head it's gone
0:09:01 > 0:09:03straight out the window and he'll do what he wants to.
0:09:03 > 0:09:06Stephen, in the boardroom, he wriggled a bit?
0:09:06 > 0:09:10I think he was very definitely lucky to be the one that got away.
0:09:10 > 0:09:15The thing that I love about Stephen is his various facial expressions.
0:09:15 > 0:09:17When he gets blamed for something,
0:09:17 > 0:09:20like when he gets brought back into the boardroom
0:09:20 > 0:09:22or any gets blamed for something he does a face of, like,
0:09:22 > 0:09:25"Unusual decision.
0:09:25 > 0:09:29"Not one I'd have gone with, blaming me, but if that's what..."
0:09:29 > 0:09:33I imagine him using that as a good defence mechanism, like in court,
0:09:33 > 0:09:34"You're guilty of murder."
0:09:34 > 0:09:37"Unusual, but if that's what you want to go with."
0:09:37 > 0:09:39Or his wife - "I'm leaving you."
0:09:39 > 0:09:43"Really? Not what I'd have done. But if you want to do that, OK."
0:09:43 > 0:09:46It is to your credit you can't do the full Stephen "Beaker",
0:09:46 > 0:09:48as I call it, face, which is the ma-ma-ma-ma!
0:09:48 > 0:09:52- I'm taking it on tour! - Properly curves down on both sides.
0:09:52 > 0:09:56Mmm-mm-mmm-mmm. Sorry, Andy.
0:09:56 > 0:09:58I think Jenna took too much risk on herself.
0:09:58 > 0:10:00She was going, "I'm a risk taker."
0:10:00 > 0:10:03The risk was taking responsibility for that task
0:10:03 > 0:10:06and deflecting enough of it on Stephen. You kept going,
0:10:06 > 0:10:09"I'm a risk taker. Yes, I booked the lion.
0:10:09 > 0:10:12"Yes, I've never worked with lions before
0:10:12 > 0:10:15"but I'm a risk taker.
0:10:15 > 0:10:18"OK, the lion bit me, but hell!"
0:10:18 > 0:10:22What I wanted to show him... I was a girl, I've set up my own business,
0:10:22 > 0:10:25it's all very new, a very small shop, not like...
0:10:25 > 0:10:28You're up against some high-flyers in there
0:10:28 > 0:10:30with good businesses, high jobs.
0:10:30 > 0:10:34I wanted to show him whatever he threw me into, I could do it.
0:10:34 > 0:10:36Whereas Stephen would be, like,
0:10:36 > 0:10:39"That's a good question. I've got a good answer for you."
0:10:39 > 0:10:43Whereas I'd be, like, "No, we'll do this. We'll go with it."
0:10:43 > 0:10:47I wanted to show him I had the confidence to drive with the decision.
0:10:47 > 0:10:51It's honourable to admit when you've made a mistake
0:10:51 > 0:10:54but you want to be known for making less mistakes
0:10:54 > 0:10:57rather than messing up and admitting it
0:10:57 > 0:10:59even though it's nice that you admit it.
0:10:59 > 0:11:02It wouldn't work in all jobs. If you were a surgeon,
0:11:02 > 0:11:06you can't be, like, "I've removed the wrong lung. Hands up. Sorry.
0:11:06 > 0:11:08- "I've learned from it." - I took a risk.
0:11:08 > 0:11:12There's two of them. 50-50. What are you going to do?!
0:11:12 > 0:11:15How did I know it was his left, not my left, we wanted?
0:11:15 > 0:11:17Easy mistake to make.
0:11:17 > 0:11:21We're always on the lookout for relationships between candidates.
0:11:21 > 0:11:24We've found one which involves you and your new BFF.
0:11:24 > 0:11:28My best friend of all time is Jenna, the lovely Jenna.
0:11:28 > 0:11:33Gabrielle is so funny. She's always laughing.
0:11:33 > 0:11:35She'll laugh at nothing. All you need to say to her is
0:11:35 > 0:11:37"I'm getting a brew" and she'll laugh.
0:11:37 > 0:11:41She is a bit nutty. Just the way she does it is hilarious.
0:11:41 > 0:11:43Gabrielle.
0:11:43 > 0:11:45We have a good giggle together.
0:11:45 > 0:11:47She's on my wavelength.
0:11:47 > 0:11:50If Jenna left, I would be devastated.
0:11:50 > 0:11:53I think she is my Siamese twin.
0:11:53 > 0:11:54I love Jenna to bits.
0:11:54 > 0:11:57She is always laughing.
0:11:57 > 0:11:58ALL TALK AT ONCE
0:11:58 > 0:12:00She is my all-time favourite girl.
0:12:02 > 0:12:04A little bezzie there. AUDIENCE: Ah!
0:12:04 > 0:12:07- That's very sweet. - She's lovely, Gabrielle.
0:12:07 > 0:12:11She will... Throughout any task, she will always motivate you.
0:12:11 > 0:12:17She motivates the team. She hasn't got a nasty bone in her body.
0:12:17 > 0:12:19She won't get in the boardroom.
0:12:19 > 0:12:21She'll say it the way it is.
0:12:21 > 0:12:26- She's really really lovely.- Ah. It's very nice.- A southerner.
0:12:26 > 0:12:30- A southerner and northerner.- Across the great divide. Fantastic.
0:12:30 > 0:12:36That's how we spread the word. Eventually, we'll gain control.
0:12:36 > 0:12:40Gabrielle's got this weird thing. When she's not in the last three,
0:12:40 > 0:12:44when she goes out, she taps the other people on the shoulder.
0:12:44 > 0:12:48And sometimes you think... You presume she's being nice
0:12:48 > 0:12:52but you think maybe she's trying to give a signal to Lord Sugar,
0:12:52 > 0:12:56mafia style. This is the one to go. This one.
0:12:56 > 0:12:59Maybe she's hypnotised them all.
0:12:59 > 0:13:02When you feel the tap on the shoulder. And you're out.
0:13:02 > 0:13:04Where is she?
0:13:04 > 0:13:06The contestant walks out and goes...
0:13:06 > 0:13:08INDISTINCT
0:13:08 > 0:13:12That is the thing. What did you think of Gabrielle?
0:13:12 > 0:13:14I liked Gabrielle. She's a contender,
0:13:14 > 0:13:17she's a good all-rounder.
0:13:17 > 0:13:21She's a team player and that counts for a lot, being a nice person.
0:13:21 > 0:13:23She's a nice person.
0:13:23 > 0:13:26If Lord Sugar has to think about who he'd work with...
0:13:26 > 0:13:29Actually, you're getting so near the end of the series,
0:13:29 > 0:13:32he's got to be considering that in more of a sense than,
0:13:32 > 0:13:36"I'm not going to give her loads of time to see how she does,
0:13:36 > 0:13:39I need to start deciding now, is there someone I can work with?
0:13:39 > 0:13:41I think you could. She's a nice girl.
0:13:41 > 0:13:43The one thing of the whole process that nailed it
0:13:43 > 0:13:46was that wine glass in the shape of a rose.
0:13:46 > 0:13:48That was really good. I thought it was really clever.
0:13:48 > 0:13:50That showed her creativity.
0:13:50 > 0:13:53That showed she can come up with some great ideas.
0:13:53 > 0:13:57She has throughout the process. She's one to watch, really.
0:13:57 > 0:14:00She wasn't sure if it was going to go down well.
0:14:00 > 0:14:03- I know.- She was a bit like... "I did that. Oh, I did that.
0:14:03 > 0:14:06"Yes. That was mine. I'm sorry."
0:14:07 > 0:14:11We might as well have a look back at your Apprentice career
0:14:11 > 0:14:15and your triumph in week six in the street food test.
0:14:15 > 0:14:18Jenna, you'll be the team leader of Sterling.
0:14:18 > 0:14:22I can't cook but I've worked in the restaurant trade.
0:14:22 > 0:14:24There's a bit of pressure but I can handle it.
0:14:24 > 0:14:27You took the quality and gourmet thing seriously.
0:14:27 > 0:14:29It had to be gourmet, best-quality ingredients.
0:14:29 > 0:14:33Sterling spent an awful lot more, £268.
0:14:33 > 0:14:36- Risky.- I think meatier the better. Why don't you have a smell?
0:14:36 > 0:14:39- That will warm you up.- Gorgeous!
0:14:39 > 0:14:42I'm pleased to say that Sterling generated a profit
0:14:42 > 0:14:46of £319.78.
0:14:46 > 0:14:48- Phew!- Well done.
0:14:48 > 0:14:52APPLAUSE
0:14:56 > 0:15:00They set you a gourmet task, you went for gourmet food It would have been irritating
0:15:00 > 0:15:05if you'd been beaten by Adam's cheap, rancid pasta.
0:15:06 > 0:15:09It was like the battle of the northerners on that task,
0:15:09 > 0:15:12me and Adam.
0:15:12 > 0:15:14Yeah. Battle of northerners who'd never gone
0:15:14 > 0:15:16further north than where you're from.
0:15:16 > 0:15:20We might get back to that. Were you impressed with Jenna on that task?
0:15:20 > 0:15:25Definitely. You understood the brief really well and created something gourmet. The name was brilliant.
0:15:25 > 0:15:28You were enthusiastic and nice to be around.
0:15:28 > 0:15:30You did a great job.
0:15:30 > 0:15:34You're definitely a people person. Your warmth came across.
0:15:34 > 0:15:38People were drawn to you and your enthusiasm. You did brilliantly.
0:15:38 > 0:15:39Thank you.
0:15:39 > 0:15:42That fake tan selling was incredible, wasn't it?
0:15:42 > 0:15:44All the people that bought from you
0:15:44 > 0:15:47they'll know that they're on national TV
0:15:47 > 0:15:49having paid a tenner for something that you paid
0:15:49 > 0:15:52two quid for from a cash and carry.
0:15:52 > 0:15:57They'll be embarrassed, but you won't see it in their faces.
0:15:58 > 0:16:04The joy of the food task was taking you even more north than you'd normally be
0:16:04 > 0:16:07and you did give away a certain lack of...
0:16:07 > 0:16:10because you did well but it was despite your concerns about
0:16:10 > 0:16:13there being a potential language difference.
0:16:13 > 0:16:16Do you think people speak a Scottish language?
0:16:16 > 0:16:18A pure Scottish language?
0:16:20 > 0:16:23What if someone comes to the stand and speaks Scottish?
0:16:23 > 0:16:26- Will you be able to understand what they are saying?- Stop!
0:16:28 > 0:16:29Have you been to Scotland?
0:16:29 > 0:16:32There is a language and it's Gaelic.
0:16:32 > 0:16:35- Scot's Gaelic.- Och aye the noo. That is Scottish.
0:16:35 > 0:16:39I was hoping someone was gonna go och aye the noo to me!
0:16:39 > 0:16:43- Och aye the noo?!- Don't ask me what it means, but...
0:16:43 > 0:16:44LAUGHTER
0:16:44 > 0:16:47What would you have done if somebody had said, "Och aye..."
0:16:47 > 0:16:50Would you have been scanning their eyes?
0:16:50 > 0:16:55Is this meant as an erotic gesture? Is it meant as a fighting thing?
0:16:55 > 0:16:58I would have said, "Have a free casserole."
0:16:58 > 0:17:02LAUGHTER AND APPLAUSE
0:17:04 > 0:17:05The thing about that Jenna charm, though,
0:17:05 > 0:17:09it can be switched off just as quickly as it's switched on.
0:17:12 > 0:17:14LAUGHTER
0:17:16 > 0:17:19- Can I interest you in a chutney? - No, I won't, thank you.- OK.
0:17:22 > 0:17:26LAUGHTER AND APPLAUSE
0:17:30 > 0:17:34I don't want to put my face straight now!
0:17:34 > 0:17:36Yeah, that's a bit of the charm.
0:17:36 > 0:17:39DARA LAUGHS
0:17:39 > 0:17:41I was going into the next thought process.
0:17:41 > 0:17:44"I'll go with someone else, they seem a bit happier."
0:17:44 > 0:17:47And switch it back on. It's hard to keep up the charm all the time.
0:17:47 > 0:17:49You weren't keeping up the charm all the time!
0:17:49 > 0:17:52The point of what we showed you is the charm went...voom, gone.
0:17:52 > 0:17:57You waited to unleash the charm, which is carefully rationed by you.
0:17:57 > 0:18:01And then, "No, you're not getting my charm any more.
0:18:01 > 0:18:03"You don't want our chutney, so no charm for you."
0:18:03 > 0:18:07She's smiling now but when she'd done this show,
0:18:07 > 0:18:09she'll be going, "Bastard! Bastard"!
0:18:11 > 0:18:15Let's find out what Lord Sugar and your former colleagues
0:18:15 > 0:18:17have to say about you.
0:18:18 > 0:18:21Jenna totally missed the plot on this task.
0:18:21 > 0:18:25She created a stupid video. Nothing wrong with a bit of humour
0:18:25 > 0:18:29but went too far, degraded the product,
0:18:29 > 0:18:33Finally, we have our fine English sparkling wine.
0:18:33 > 0:18:35Jenna told me it was classy. It certainly wasn't classy.
0:18:35 > 0:18:38She took responsibility for the video.
0:18:38 > 0:18:40She has to finish a point. If it's in her head
0:18:40 > 0:18:44she will bulldoze through whoever's speaking.
0:18:44 > 0:18:47She was totally responsible
0:18:47 > 0:18:49for this terrible video
0:18:49 > 0:18:51that she produced and it showed me
0:18:51 > 0:18:54that she had a lack of understanding
0:18:54 > 0:18:57of the project and that's why I fired Jenna.
0:18:59 > 0:19:00AUDIENCE: Ah!
0:19:00 > 0:19:03At least it was only with that task.
0:19:03 > 0:19:05What have you learned from the process?
0:19:05 > 0:19:07I've learned a lot. I'd do it again,
0:19:07 > 0:19:09which sounds mad cos it's the most stressful thing.
0:19:09 > 0:19:15It's an amazing experience and I've learned if I do have an idea,
0:19:15 > 0:19:17not to be a risk taker and go too much.
0:19:17 > 0:19:20If I had an idea, I'd go with it now.
0:19:20 > 0:19:23Although I'm disappointed I didn't get to the final,
0:19:23 > 0:19:26cos I did want Lord Sugar to be my partner
0:19:26 > 0:19:29and I was ready to give him my idea and go into business with him,
0:19:29 > 0:19:33now it's made me more determined to do it on my own and get there.
0:19:33 > 0:19:37OK. Lucy, how did you set up your business?
0:19:37 > 0:19:39It was a happy accident.
0:19:39 > 0:19:41I wasn't intending to have my own company.
0:19:41 > 0:19:44I was quite young - I was a student at the time.
0:19:44 > 0:19:46I was working at lots of events and I was promoting
0:19:46 > 0:19:50a new luxury vodka that had just come to the UK.
0:19:50 > 0:19:53This guy came up to me and chatted about the product and said,
0:19:53 > 0:19:56"What do you think about this brand
0:19:56 > 0:19:58"and what we're doing at this event and the sponsorship?"
0:19:58 > 0:20:01And I said, "Oh, I think it's fine, I think it's great,
0:20:01 > 0:20:04"but if it was my brand I probably would have considered X, Y, Z.
0:20:04 > 0:20:07"I might have been a bit more creative,
0:20:07 > 0:20:10"I would have tried to have made it more of a luxury experience,"
0:20:10 > 0:20:14and, you know, was continuing blagging and saying what I thought.
0:20:14 > 0:20:17And he said, "Oh, you seem to have quite a lot to say for yourself.
0:20:17 > 0:20:20"This is actually my brand."
0:20:20 > 0:20:24So I was like, "OK, let's just turn this into an opportunity."
0:20:24 > 0:20:27So I said, "Oh, really? Perhaps we could have a discussion,
0:20:27 > 0:20:30"because I'm just about to set up my own agency doing marketing
0:20:30 > 0:20:33"specifically for luxury drinks brands."
0:20:33 > 0:20:35And he was like, "OK, that's very interesting."
0:20:35 > 0:20:38Immediately went home and registered a domain on the internet
0:20:38 > 0:20:41to get a professional-sounding email address, and shot him an email
0:20:41 > 0:20:44saying, "There's a great opportunity I think you should be involved in,"
0:20:44 > 0:20:46a prestigious event I knew was coming up,
0:20:46 > 0:20:48"Why don't you let me negotiate some sponsorship for you
0:20:48 > 0:20:52"and run that for you, because I'd do a really good job for the brand."
0:20:52 > 0:20:55And he said, "All right, give it a go, and we'll see what happens."
0:20:55 > 0:20:57They were my first clients.
0:20:57 > 0:21:01It grew from there, and then attention to detail,
0:21:01 > 0:21:05hard work, did a good job and lots of clients started coming my way.
0:21:05 > 0:21:08Work begets work, I suppose.
0:21:08 > 0:21:10APPLAUSE
0:21:13 > 0:21:15Adam picks up skills every week in this process, even if
0:21:15 > 0:21:19sometimes it's not entirely clear that he understands the job titles.
0:21:19 > 0:21:22My role and responsibility is choreographer once again.
0:21:22 > 0:21:24I'm choreographer.
0:21:25 > 0:21:27Adam's suddenly become an expert
0:21:27 > 0:21:30on wine tasting, wine pouring, wine holding,
0:21:30 > 0:21:31glass holding.
0:21:31 > 0:21:35They all hold by the stem and the base. We don't want any of this.
0:21:35 > 0:21:38It's not this, it's not this, it's not here - it's this.
0:21:38 > 0:21:40OK?
0:21:40 > 0:21:41Yeah, I do have to bite my tongue,
0:21:41 > 0:21:44but I'm not going to work with him forever, so it's fine.
0:21:44 > 0:21:46That's going to upset people.
0:21:46 > 0:21:50Move it there, cos you can still see it in the reflection. I hate that.
0:21:50 > 0:21:51'He's decided he's a choreographer,'
0:21:51 > 0:21:54which is quite funny cos there's no dancing.
0:21:54 > 0:21:57Cheers. If you ever need any choreography doing, any directing.
0:21:57 > 0:22:00- I do know all about him. - See you now.
0:22:00 > 0:22:02Do you know what choreography means?
0:22:02 > 0:22:05It means making sure everyone's in the right place and knows what they're doing.
0:22:05 > 0:22:08- It does!- No it doesn't! - I've checked with everyone.
0:22:08 > 0:22:10LAUGHTER AND APPLAUSE
0:22:15 > 0:22:21Every week there's another new, exciting experience for Adam.
0:22:21 > 0:22:23A whole world that he wasn't aware even existed.
0:22:23 > 0:22:25Have you been impressed, Andy?
0:22:25 > 0:22:28He's a life choreographer, that's what he is.
0:22:28 > 0:22:32If he doesn't win, he goes back to being a market trader,
0:22:32 > 0:22:33he won't call himself a market trader.
0:22:33 > 0:22:36He'll be a fruit and veg choreographer,
0:22:36 > 0:22:38and he'll be there going, "Anybody for grapes?
0:22:38 > 0:22:43Anybody for grapes?" "I've got a melon! I've got a melon!"
0:22:43 > 0:22:46I think most of the candidates are out of their comfort zones
0:22:46 > 0:22:48a lot of the time, cos it's not their business,
0:22:48 > 0:22:51but sometimes as a Northerner you can feel more intimidated
0:22:51 > 0:22:52so he has to get it out there
0:22:52 > 0:22:55cos he imagines people are thinking it anyway.
0:22:55 > 0:22:58I mean, but he did really well with the art task last week,
0:22:58 > 0:23:01he sort of threw himself into it.
0:23:01 > 0:23:04And this time with the wine-tasting, I loved it. He's having a sip -
0:23:04 > 0:23:06"Ooh, Granny Smiths, Christmas cake..."
0:23:06 > 0:23:11It was a stream of consciousness. "Roller skates, mattresses, cats..."
0:23:11 > 0:23:15He was just saying words. But good on you, mate - at least he had a go.
0:23:15 > 0:23:18I like that he always has a go. He's a hard worker,
0:23:18 > 0:23:20and a nice guy, I think, at the end of the day.
0:23:20 > 0:23:22I'm kind of warming to him.
0:23:22 > 0:23:25Some of the tasks I've just thought, "What are you doing?!"
0:23:25 > 0:23:28But his heart's in the right place and he makes an effort.
0:23:28 > 0:23:31He's had an arc, as they say,
0:23:31 > 0:23:35a narrative arc from when all women hated him to this point
0:23:35 > 0:23:38where he's at now where people are kind of like, "Yeah..."
0:23:38 > 0:23:40He's been put into more and more things to which he goes,
0:23:40 > 0:23:42"I don't understand!"
0:23:42 > 0:23:44There seems to be a lot of sexual tension
0:23:44 > 0:23:45between him and Jade at the moment.
0:23:45 > 0:23:49You're wondering if the two of them should just get it on.
0:23:49 > 0:23:52Next time they get sent out of the boardroom together...
0:23:52 > 0:23:55Trouble is, you could never have a threesome with Jade, could you,
0:23:55 > 0:23:58cos she'd never be able to decide who else to bring into the bedroom.
0:24:00 > 0:24:02We deal...
0:24:02 > 0:24:03LAUGHTER
0:24:03 > 0:24:07Is that mental image not playing well with your mind, there?
0:24:07 > 0:24:09It's nothing to do with Jade, but Adam...
0:24:10 > 0:24:13And also, if you're going to have sex with Adam,
0:24:13 > 0:24:15he'd probably do that thing he did earlier -
0:24:15 > 0:24:18"Are you sure you can have sex? It's very complicated."
0:24:19 > 0:24:22I'd almost do it to Adam just to go,
0:24:22 > 0:24:25"You're out of your comfort zone now, eh?"
0:24:25 > 0:24:26LAUGHTER AND APPLAUSE
0:24:30 > 0:24:34We were going to show you one sequence of images, but there are
0:24:34 > 0:24:37broadcasting regulations that you have to be responsible
0:24:37 > 0:24:41in the portrayal of a lifestyle that could be mimicked by people.
0:24:41 > 0:24:44You can't show that this is in any way aspirational,
0:24:44 > 0:24:46that it would make you more socially successful.
0:24:46 > 0:24:49Basically alcohol consumption, when represented on television,
0:24:49 > 0:24:52has to be done with a great deal of responsibility.
0:24:52 > 0:24:56So it's with a heavy heart we present Adam And Tom's Big Day Out.
0:24:58 > 0:25:00If you just take a glass each.
0:25:11 > 0:25:14It's been a great day. Me and Adam have had a lot of fun.
0:25:14 > 0:25:16HE GIGGLES
0:25:17 > 0:25:19Should the project manager be having fun?
0:25:19 > 0:25:24NICK: If you do that too vigorously, it will go down the wrong way.
0:25:24 > 0:25:29Strat... Strategy. Hang on. Too much wine.
0:25:30 > 0:25:34We've really got to grips with the English wine sparkling... Sorry.
0:25:34 > 0:25:37We've really got to grips with English wine...sparking...
0:25:37 > 0:25:40I've had a few glasses of wine, so I'm looking forward to
0:25:40 > 0:25:42going home tonight and having a good night's sleep.
0:25:42 > 0:25:45- Cheers, Tom, mate. You're a legend.- Well done.
0:25:45 > 0:25:47Went down really well, that.
0:25:52 > 0:25:54APPLAUSE
0:25:59 > 0:26:01I love the "Cheers, Tom, mate."
0:26:01 > 0:26:05He's just stopped from going, "I love you. You're my best friend!"
0:26:05 > 0:26:09Tom does that for a living. You've a feeling he's like that every night.
0:26:09 > 0:26:11Cos whenever you see him in the morning at 6am,
0:26:11 > 0:26:13he's always struggling to get up.
0:26:13 > 0:26:15Now we know why, don't we?
0:26:15 > 0:26:18Every show starts with his head coming from underneath.
0:26:18 > 0:26:21"Is it half five? Hammered again!"
0:26:21 > 0:26:23"And Adam's in my bed!"
0:26:26 > 0:26:29Which two candidates would you like to see make the final?
0:26:29 > 0:26:32I'd like to see Tom, I think he's a really good all-rounder,
0:26:32 > 0:26:35and obviously we don't know what their business concepts are,
0:26:35 > 0:26:37but I think he's quite strong.
0:26:37 > 0:26:41And also Nick. I think he's quite a dark horse.
0:26:41 > 0:26:46He reminds me of Boris Johnson - he's quite foppish and quite funny.
0:26:46 > 0:26:49- I'd like to see him get to the end. - Andy, you the same?
0:26:49 > 0:26:52Well, I think Nick got chosen, didn't he?
0:26:52 > 0:26:55He was chosen by the other team to come over,
0:26:55 > 0:26:57so he's got to be doing quite well at the moment.
0:26:57 > 0:27:00I'd like to see Ricky do all right, myself.
0:27:00 > 0:27:03- Sara?- For me, I think it's Tom and Gabby,
0:27:03 > 0:27:08because they've both got the right amounts of creativeness,
0:27:08 > 0:27:11- and they're smart but they've got their heads screwed on as well. - OK, grand.
0:27:11 > 0:27:15Now, as for the vote itself, with regard to yourself, Lucy,
0:27:15 > 0:27:18- do you agree with Lord Sugar's decision?- I don't,
0:27:18 > 0:27:20- I wouldn't have fired Jenna. - Aww, thanks!
0:27:20 > 0:27:22I would have fired Stephen, purely on the basis
0:27:22 > 0:27:25that I can't imagine working with him.
0:27:25 > 0:27:29I can't imagine Lord Sugar thinking he could work with him.
0:27:29 > 0:27:33- So I think yeah, Jenna, you'd have stayed.- Thank you.- Andy?
0:27:33 > 0:27:35Well, Dara, I'm a risk-taker.
0:27:35 > 0:27:38I'm going to take a risk even though Jenna's in the building,
0:27:38 > 0:27:41and say that not deflecting enough of the blame on to Stephen,
0:27:41 > 0:27:43I think Jenna should have gone.
0:27:43 > 0:27:46- OK. Sara? - I think Jenna should have stayed
0:27:46 > 0:27:50and I think Stephen should have gone, for similar reasons.
0:27:50 > 0:27:52I think he'll do Lord Sugar's nut in
0:27:52 > 0:27:55if they have to have much more contact,
0:27:55 > 0:27:58- which makes it really exciting for next week's episode.- Really, yeah.
0:27:58 > 0:28:02Cos he's got to put his money where his mouth is. Well, his mouth is usually here.
0:28:03 > 0:28:07OK, let's throw it to yourselves. Very, very simple.
0:28:07 > 0:28:09If you agree with Lord Sugar hold up "Fired",
0:28:09 > 0:28:11if you disagree hold up "Hired".
0:28:13 > 0:28:15That's a pretty solid "Hired" there, congratulations.
0:28:15 > 0:28:19They're the Northerners, aren't they? They like that.
0:28:20 > 0:28:22Cross-Britain support here.
0:28:22 > 0:28:24As you know, we always like to
0:28:24 > 0:28:27give a gift to candidates before they leave, something we think
0:28:27 > 0:28:28they'll find useful and enjoy
0:28:28 > 0:28:32and that will be of use in their life as they move ahead.
0:28:32 > 0:28:35For you we think the most obvious thing was that next time
0:28:35 > 0:28:36you're up in Scotland...
0:28:36 > 0:28:38LAUGHTER
0:28:38 > 0:28:39..that you can have that.
0:28:39 > 0:28:40APPLAUSE
0:28:45 > 0:28:47"Och" - an expression of surprise,
0:28:47 > 0:28:50contempt, annoyance, impatience or disagreement.
0:28:50 > 0:28:54"Och aye the noo." Occasionally mispronounced as "hochindenin".
0:28:54 > 0:28:58- That's for you.- Thank you very much.
0:28:58 > 0:29:00CHEERING AND APPLAUSE
0:29:04 > 0:29:09Congratulations for making it to week nine. Here are your highlights.
0:29:09 > 0:29:10Jenna, how does it feel?
0:29:10 > 0:29:12I feel, like, very important.
0:29:12 > 0:29:15# I got a girl they call the queen of the hop... #
0:29:15 > 0:29:16Hi!
0:29:16 > 0:29:20I am witty, charming, high sense of humour.
0:29:23 > 0:29:25I'm too lovable to be intimidating.
0:29:25 > 0:29:26I'm up for anything.
0:29:26 > 0:29:28Yeah?
0:29:28 > 0:29:32# ...Everybody knows I love my queen of the hop... #
0:29:32 > 0:29:33Are we doing video now?
0:29:33 > 0:29:35Go go go go! Let's hope it's a win.
0:29:36 > 0:29:39Let's see who's going to be the Stig after this.
0:29:40 > 0:29:42I nearly died!
0:29:42 > 0:29:43But I'm alive!
0:29:43 > 0:29:45Sterling. Cheers.
0:29:45 > 0:29:47Yeah. That's about me.
0:29:47 > 0:29:48Ladies and gentlemen, Jenna Whittingham.
0:29:48 > 0:29:51Thank you!
0:29:51 > 0:29:53CHEERING AND APPLAUSE
0:29:55 > 0:29:57That's all for tonight. Thanks to all my guests.
0:29:57 > 0:30:00Jenna will be on BBC Breakfast tomorrow morning,
0:30:00 > 0:30:03and don't forget to go to our website at bbc.co.uk/apprentice
0:30:03 > 0:30:06for Matt Edmondson's funny bits.
0:30:06 > 0:30:09Next week, the teams have to secure competitive deals at luxury venues,
0:30:09 > 0:30:11but who will end up being discounted?
0:30:11 > 0:30:13We aim for the higher end of the market.
0:30:13 > 0:30:15Is that Thai massage and steam?
0:30:15 > 0:30:19- Every Tom, Dick and Harry is selling it.- At a discount.
0:30:19 > 0:30:21- How did they get on?- They drew a blank.- Not even a pound off.
0:30:21 > 0:30:27- Not a fantastic start!- Er...yeah. - I think that was a whorehouse.
0:30:27 > 0:30:29Oh, Jesus, it's horrible! Oh, my God.
0:30:29 > 0:30:33This is the most passionate I've seen you in the whole process.
0:30:33 > 0:30:36- I feel a bit of pressure. - You should have negotiated for more.
0:30:36 > 0:30:38- Can't do it.- No.- We couldn't do it.
0:30:38 > 0:30:41You were running around like headless chickens.
0:30:41 > 0:30:45- Stop being so condescending.- God. - You lost.
0:30:45 > 0:30:47See you next week. Good night.
0:30:47 > 0:30:49CHEERING AND APPLAUSE
0:31:05 > 0:31:08Subtitles by Red Bee Media Ltd