0:00:02 > 0:00:04This was mayhem. That don't look good.
0:00:04 > 0:00:06It is not rocket science.
0:00:06 > 0:00:08Couldn't organise a piss-up in a brewery. Bloody clueless.
0:00:08 > 0:00:10You failed. You're fired.
0:00:10 > 0:00:12You're fired. You're fired.
0:00:16 > 0:00:18APPLAUSE AND CHEERING
0:00:20 > 0:00:23MUSIC: Theme from 2001: A Space Odyssey
0:00:48 > 0:00:50LAUGHTER
0:00:57 > 0:00:59LAUGHTER AND APPLAUSE
0:01:03 > 0:01:05Welcome...
0:01:09 > 0:01:12..ladies and gentlemen, to The Apprentice: You're Fired,
0:01:12 > 0:01:17where, tonight, we celebrate one of the great inventions of our time.
0:01:17 > 0:01:19I'm not overstating this. It has literally got everything in here.
0:01:19 > 0:01:24Obviously, there's a cushion, which is one of the first things we have.
0:01:24 > 0:01:27It comes with a fridge full of beer, which is great.
0:01:27 > 0:01:30All this smoke, by the way, is because there's a barbecue inside.
0:01:30 > 0:01:34It is truly, and this is not a word I feel we overuse here,
0:01:34 > 0:01:36MULTIFUNCTIONAL.
0:01:36 > 0:01:39Tonight on the show, the panel and I,
0:01:39 > 0:01:41with the help of unseen footage, will be taking apart
0:01:41 > 0:01:47the product design task and finding out how one team reinvented the box.
0:01:47 > 0:01:50Joining me are toy entrepreneur Richard North,
0:01:50 > 0:01:52Lord Sugar's aide Karren Brady,
0:01:52 > 0:01:53and comedian Andy Parsons.
0:01:53 > 0:01:56Welcome to You're Fired, each one of you.
0:01:56 > 0:01:58APPLAUSE AND CHEERING
0:02:01 > 0:02:03Yes.
0:02:05 > 0:02:08Tonight's task of creating a new piece of flat-pack furniture
0:02:08 > 0:02:10left one candidate in pieces.
0:02:10 > 0:02:13LAUGHTER
0:02:13 > 0:02:16I've come to a conclusion that,
0:02:16 > 0:02:19out of the three of you here today,
0:02:19 > 0:02:21and this may be unfair...
0:02:22 > 0:02:25..but my gut feeling tells me that...
0:02:25 > 0:02:28Sophie, you're fired.
0:02:28 > 0:02:29Thank you, Lord Sugar. Thank you.
0:02:34 > 0:02:36Please welcome Sophie Lau.
0:02:36 > 0:02:39APPLAUSE AND CHEERING
0:02:51 > 0:02:52Hello.
0:02:52 > 0:02:56Sophie, it's comfortable, it's spacious, it is...
0:02:56 > 0:02:57How did you lose?
0:02:57 > 0:03:00How did you possibly lose this with such a fine...are you disappointed?
0:03:00 > 0:03:03I am disappointed, but it IS a box on wheels.
0:03:03 > 0:03:05It is a box on wheels. Ultimately, yes.
0:03:05 > 0:03:08- Yeah.- And it was going to be so much more than that.
0:03:08 > 0:03:11But we'll get to that. The other thing which is slightly awkward,
0:03:11 > 0:03:13because that is not necessarily why YOU lost, per se.
0:03:13 > 0:03:17I think it was kind of more felt that you hadn't contributed enough.
0:03:17 > 0:03:18Does that sting, as a criticism?
0:03:18 > 0:03:21Um, I think it's an honest criticism.
0:03:21 > 0:03:24I don't think I could really do much in this task.
0:03:24 > 0:03:28You've got so many fiery girls with their strengths,
0:03:28 > 0:03:31and I didn't really feel I had the opportunity
0:03:31 > 0:03:33- to play my forte this week. - I suppose...
0:03:33 > 0:03:36Firstly, your forte was market research, though.
0:03:36 > 0:03:38- Oh, don't mention that one! - Really? Yeah, sorry, yeah.
0:03:38 > 0:03:40Well, you did bring it up yourself.
0:03:40 > 0:03:42- "I do market research." - Yeah, yeah.
0:03:42 > 0:03:45"I do market research! I did it for my dissertation! I'm a student!"
0:03:45 > 0:03:47I can't wait to read this dissertation!
0:03:47 > 0:03:50- It's all about market research, it's going to be fantastic!- I know!
0:03:50 > 0:03:52But the market research you did,
0:03:52 > 0:03:54I mean, were you asking the wrong questions?
0:03:54 > 0:03:57Were you even clear when you went in to do the market research
0:03:57 > 0:03:59what it was you were doing market research for,
0:03:59 > 0:04:01- if you know what I mean?- No.
0:04:01 > 0:04:02No, OK.
0:04:02 > 0:04:05For a new product, market research...
0:04:05 > 0:04:07I mean, is it as much about the questions you ask
0:04:07 > 0:04:08as the answers you get?
0:04:08 > 0:04:11Yeah, I mean, you've got to love the product
0:04:11 > 0:04:13that it is that you've got to go out and pitch,
0:04:13 > 0:04:16but in the sense of the market research...
0:04:16 > 0:04:18yeah, you know, you've got a box.
0:04:18 > 0:04:22It's not the best product to try and get research on, is it?
0:04:22 > 0:04:24There was not even a USP with it.
0:04:24 > 0:04:26There was no special features
0:04:26 > 0:04:28that were set out to be there in the beginning.
0:04:28 > 0:04:31You know, so what do you say to somebody in market research?
0:04:31 > 0:04:33"What do you think of my box?"
0:04:33 > 0:04:36- Yeah, exactly.- No, no...
0:04:36 > 0:04:38LAUGHTER
0:04:38 > 0:04:43Sorry, I should rephrase that, shouldn't I?! Sorry, Dara!
0:04:43 > 0:04:48Let's let it hang in the air for a while. So you can reflect on it.
0:04:48 > 0:04:50- Multifunctional! - Yeah, multifunctional.
0:04:50 > 0:04:53Let's see where it went wrong for you.
0:04:53 > 0:04:55Are you Sophie Stay Safe?
0:04:55 > 0:04:57I don't design, and I don't pitch.
0:04:57 > 0:05:00What I have done is conduct market research.
0:05:00 > 0:05:02I know how to conduct market research
0:05:02 > 0:05:04and get the most amount of information.
0:05:04 > 0:05:06When you come out of market research,
0:05:06 > 0:05:09there needs to be very clear direction.
0:05:09 > 0:05:11So what was the clear recommendations?
0:05:11 > 0:05:16They wanted space for legs. They wanted leg room. Plus storage.
0:05:16 > 0:05:17Leg space and storage?!
0:05:17 > 0:05:20You can't have leg space and storage.
0:05:20 > 0:05:23Now, I've like to know if the market research
0:05:23 > 0:05:26is a way of not being responsible for selling,
0:05:26 > 0:05:29not being responsible for the design of the product,
0:05:29 > 0:05:32not being responsible for manufacturing.
0:05:32 > 0:05:35In the past three weeks, I haven't seen anything from you.
0:05:35 > 0:05:38I haven't heard much from you. I think you're hiding a little bit.
0:05:38 > 0:05:40- No, I don't think so. - No, well, I think you are.
0:05:40 > 0:05:42OK, I don't want to hear any more.
0:05:42 > 0:05:44Were you hiding?
0:05:44 > 0:05:47I don't think I was hiding.
0:05:47 > 0:05:50My problem is, with the girls, you know, you get to know them by now.
0:05:50 > 0:05:53They're all very strong characters, and I'm a team player,
0:05:53 > 0:05:56and I like to think that I work well in a team,
0:05:56 > 0:05:59and when someone's saying, "I'm an award-winning saleswoman,
0:05:59 > 0:06:02"I've got a make-up brand, a global make-up brand,
0:06:02 > 0:06:05"I'm the best designer in the world,"
0:06:05 > 0:06:08I'd be a moron to be putting myself up for the designing aspect
0:06:08 > 0:06:10or the sales aspect.
0:06:10 > 0:06:14So you sort of have to know your strengths and weaknesses in the team.
0:06:14 > 0:06:17So, do you think Sophie's problem is she can't spot bull
0:06:17 > 0:06:20when it's been spoken by other people who are in the process?
0:06:20 > 0:06:23I think it's important that you listen to other people
0:06:23 > 0:06:26and you play to your strengths, but part of the process is to test
0:06:26 > 0:06:30what you do know and how you react when you don't know what to do.
0:06:30 > 0:06:34So what you're prepared to try, what things you'll take on,
0:06:34 > 0:06:35and I think sometimes,
0:06:35 > 0:06:38you can be so in awe of people or so not want to be pushy,
0:06:38 > 0:06:41that you become so far the other way
0:06:41 > 0:06:43that you sort of disappear out of the process.
0:06:43 > 0:06:45And I felt for you a little bit, because obviously
0:06:45 > 0:06:48you're very young, and there are some very big characters
0:06:48 > 0:06:50in the girls' candidates this year.
0:06:50 > 0:06:53You're the youngest, I think, that we had on this series. 22, is it?
0:06:53 > 0:06:55- 22.- You've just graduated and you're just starting to work.
0:06:55 > 0:06:59Yeah, not everyone speaks the truth in these situations.
0:06:59 > 0:07:01With their "global brand" and all that.
0:07:01 > 0:07:04So that may be one of the things that caught you out a little bit.
0:07:04 > 0:07:07You weren't exactly helping yourself though, were you,
0:07:07 > 0:07:10because you said you don't design and you don't manufacture,
0:07:10 > 0:07:13you don't sell, you don't pitch.
0:07:13 > 0:07:16You weren't exactly selling your positives there, were you?
0:07:16 > 0:07:17- I'm modest!- When Lord Sugar said,
0:07:17 > 0:07:19"Why do you think you shouldn't be fired?"
0:07:19 > 0:07:21I thought you were almost going to go,
0:07:21 > 0:07:23"Well, I could tell you why you COULD fire me..."
0:07:23 > 0:07:25- LAUGHTER - "I can't do this, I can't do that."
0:07:25 > 0:07:28Yeah, yeah, it was a bad speech. A bad speech.
0:07:28 > 0:07:31And it is a bit of a fight out there, isn't it,
0:07:31 > 0:07:32amongst your competitors?
0:07:32 > 0:07:34And you never came across with that fight.
0:07:34 > 0:07:37You never, as Andy said there, you never stood up
0:07:37 > 0:07:39and said, "This is what I do do.
0:07:39 > 0:07:42"This is what I'm better at than the next person, than you guys."
0:07:42 > 0:07:46Well, I mean, I can fight, but I don't think it's in my nature to...
0:07:47 > 0:07:49..be really bitchy and be really loud,
0:07:49 > 0:07:52and to win that fight, you've got to shout.
0:07:52 > 0:07:55And you've got to be, you know, the dominating one.
0:07:55 > 0:07:57- You've got to be heard. - And I just felt...
0:07:57 > 0:07:59Yeah, when we watched you, you were talking
0:07:59 > 0:08:02and you're quite eloquent, I thought, the way you spoke.
0:08:02 > 0:08:05But people just didn't listen. And you weren't being heard.
0:08:05 > 0:08:08I think that came through, actually, in previous tasks,
0:08:08 > 0:08:11where you had good points to make and you wanted to make them,
0:08:11 > 0:08:14but every time you went to make them, people switched off.
0:08:14 > 0:08:16They were just like, "Er, no." And I was like, "Oh, OK."
0:08:16 > 0:08:18You were shown the door tonight,
0:08:18 > 0:08:20but another candidate was on the threshold.
0:08:22 > 0:08:24I'm very good at designing.
0:08:24 > 0:08:25I definitely have creative vision.
0:08:25 > 0:08:26I can make it look good.
0:08:26 > 0:08:29I'm in the "look good" industry.
0:08:29 > 0:08:31That don't look good!
0:08:31 > 0:08:34Tidy Sidey? Wishy-washy, Poxy Boxy!
0:08:34 > 0:08:36I'm good at designing.
0:08:36 > 0:08:39It has to be, like, "Wow!"
0:08:39 > 0:08:41I could quickly sketch this.
0:08:41 > 0:08:43Could you just agree that the design makes it?
0:08:43 > 0:08:45Yeah, it does. It's lovely.
0:08:45 > 0:08:48The designs on the side make it look a bit like a garden planter.
0:08:48 > 0:08:51- Is it not largely a box on wheels? - It's got to look nice in a room.
0:08:51 > 0:08:54In a part of the house you couldn't see, maybe.
0:08:54 > 0:08:55Uzma, in your application,
0:08:55 > 0:08:58"Keeping up-to-date with current trends for design."
0:08:58 > 0:09:01That's exactly what I do, Lord Sugar.
0:09:01 > 0:09:04You're in a time warp, if that's what you call keeping up-to-date!
0:09:04 > 0:09:05I did not design that!
0:09:05 > 0:09:09- What you did say was the product had to be glueless.- Glueless?
0:09:09 > 0:09:11More like bloody clueless!
0:09:13 > 0:09:15OK, we've seen the ridiculous version of it.
0:09:15 > 0:09:18That may detract from the majesty of the actual one.
0:09:18 > 0:09:21Literally, you cannot look at this enough.
0:09:21 > 0:09:23- LAUGHTER - Feel your eyes disappear into it.
0:09:23 > 0:09:26Mainly because of these hatched lines.
0:09:26 > 0:09:28They're horrendous. And feel it. It feels horrible.
0:09:28 > 0:09:31- It's not a good wood, is it? - It's horrible.
0:09:31 > 0:09:34It's grey, it's small, it's on wheels.
0:09:34 > 0:09:36You think, if you put a little kid in there, give him a plunger,
0:09:36 > 0:09:38he's a little Dalek.
0:09:38 > 0:09:41It's multifunctional, that's what it is!
0:09:41 > 0:09:44Which one of you actually did finally say,
0:09:44 > 0:09:47"It's going to be a box on wheels"? Who was the one..?
0:09:47 > 0:09:50You know, I don't even know. I don't know...
0:09:50 > 0:09:52No-one was responsible for designing it.
0:09:52 > 0:09:55No-one said, "Oh, I designed it."
0:09:55 > 0:09:57I just don't know how it came to this!
0:09:57 > 0:10:01Wasn't the problem that you didn't have anything better,
0:10:01 > 0:10:05so this box that you were then going to use words to describe it
0:10:05 > 0:10:07that magically would make it multifunctional,
0:10:07 > 0:10:10but actually, it was just a box on wheels.
0:10:10 > 0:10:14- Yeah, was the problem that they went for everything?- Everything.
0:10:14 > 0:10:16Seat, lap tray...
0:10:16 > 0:10:19All the different sides would have different functions,
0:10:19 > 0:10:21rather than having no functions at all.
0:10:21 > 0:10:24And the thing is, though, when you've got...
0:10:24 > 0:10:26it was supposed to be a lap tray, wasn't it?
0:10:26 > 0:10:28But without a cushion, it's not a lap tray.
0:10:28 > 0:10:31- It's just a plank of wood. - LAUGHTER
0:10:31 > 0:10:33- RICHARD:- It did have grooves!
0:10:33 > 0:10:36In the Argus pitch, actually, in the Argus pitch, they said,
0:10:36 > 0:10:39"Look, and you can lift this off and you put it back on,
0:10:39 > 0:10:42"and if someone else is in the room and you're looking at your laptop,
0:10:42 > 0:10:44"you can wheel this around, and show them what's on it."
0:10:44 > 0:10:47And the guy said, "Or you could pick up your laptop and go like that!"
0:10:47 > 0:10:49LAUGHTER
0:10:49 > 0:10:53I've never felt the need to put a good bit of wood between me
0:10:53 > 0:10:56and the laptop, just to, you know, for what?
0:10:56 > 0:10:59And the notion that... That was quite...
0:10:59 > 0:11:02You know, you put your pen there so it wouldn't roll away. It's amazing!
0:11:02 > 0:11:05And one other thing as well, if you put a marble in,
0:11:05 > 0:11:07it's actually not a bad little... oh, oh, oh!
0:11:07 > 0:11:10- It's a game! A toy!- Well done!
0:11:10 > 0:11:13- Wa-hey! - CHEERING
0:11:13 > 0:11:15Two functions already!
0:11:17 > 0:11:19Last week, Uzma was at odds with Rebecca.
0:11:19 > 0:11:22Tonight, it was Natalie who got the evils.
0:11:22 > 0:11:23Uzma, you SAID!
0:11:23 > 0:11:27- This is what you came up with! - That's really unfair.
0:11:27 > 0:11:29- I don't care if that's unfair, it's the truth!- It isn't the truth!
0:11:29 > 0:11:32- Yes, it is! Look me in the eyes. - I AM looking you in the eyes!
0:11:32 > 0:11:34SINISTER MUSIC
0:11:39 > 0:11:41LAUGHTER
0:11:54 > 0:11:56APPLAUSE
0:12:01 > 0:12:03We're only at week three, and already
0:12:03 > 0:12:06there's an enormous amount of fighting on the women's team.
0:12:06 > 0:12:08Yeah, well, they haven't won.
0:12:08 > 0:12:11And the problem is, as I've said on the show,
0:12:11 > 0:12:14there's a lot of talkers and not very many listeners.
0:12:14 > 0:12:16And I think it's going to get better when the teams, you know,
0:12:16 > 0:12:20get mixed up, because then you're going to bring a balance,
0:12:20 > 0:12:24and then one of the girls will be on a winning team, which will be good!
0:12:24 > 0:12:26You know, there's a lot of tension in the air,
0:12:26 > 0:12:29there's a lot at stake, they all want to win.
0:12:29 > 0:12:32And you find, actually, in this process,
0:12:32 > 0:12:34for the first sort of three tasks,
0:12:34 > 0:12:37everyone's fighting for their corner.
0:12:37 > 0:12:39They want to make their voice heard.
0:12:39 > 0:12:42They want to come across to Lord Sugar as in charge,
0:12:42 > 0:12:44confident, know what they're doing.
0:12:44 > 0:12:47And then, by task four, they realise that actually,
0:12:47 > 0:12:49working together as a team
0:12:49 > 0:12:51and getting the best out of each other means no-one gets fired.
0:12:51 > 0:12:54And they start to learn that as the process goes on.
0:12:54 > 0:12:56But they haven't learnt it by this stage.
0:12:56 > 0:12:58This isn't series one, though, you know?
0:12:58 > 0:13:01This has been running for nine series. Surely people arrive in...
0:13:01 > 0:13:05You say that, but now you're talking about entrepreneurs.
0:13:05 > 0:13:08People that work on their own, that run their own business,
0:13:08 > 0:13:09that listen only to themselves,
0:13:09 > 0:13:11that make all the decisions themselves.
0:13:11 > 0:13:14And suddenly, they're in this process with 15 other people.
0:13:14 > 0:13:15There's 16 of them,
0:13:15 > 0:13:19each of them thinking they're top dog, and it creates fireworks.
0:13:19 > 0:13:20And it takes a while to settle down
0:13:20 > 0:13:22and for the voice of reason to emerge,
0:13:22 > 0:13:24but it does emerge eventually.
0:13:24 > 0:13:27The three we want to see in the boardroom is Uzma, isn't it?
0:13:27 > 0:13:31Louisa, and Neil Clough. That...
0:13:31 > 0:13:34You're going to need earplugs for that one, Karren!
0:13:34 > 0:13:38- Earplugs and a shotgun! - LAUGHTER
0:13:38 > 0:13:41Karren, I wish to take a moment, if I can, to applaud you
0:13:41 > 0:13:43for the panache with which
0:13:43 > 0:13:47you first raised then dashed the hopes of one team tonight.
0:13:47 > 0:13:50Karren, the catalogue chain for Evolve.
0:13:51 > 0:13:53They really loved your pitch.
0:13:56 > 0:13:59And they really liked you guys.
0:14:03 > 0:14:05But they hated the product.
0:14:05 > 0:14:07LAUGHTER
0:14:07 > 0:14:10APPLAUSE
0:14:10 > 0:14:13OMINOUS MUSIC
0:14:14 > 0:14:17And they didn't place any orders.
0:14:19 > 0:14:22JUBILANT MUSIC
0:14:25 > 0:14:28APPLAUSE
0:14:31 > 0:14:33Their little faces!
0:14:33 > 0:14:35Well, it was true!
0:14:35 > 0:14:37They did like the girls, and they did like the pitch,
0:14:37 > 0:14:39but the product was rubbish.
0:14:39 > 0:14:41I mean, we could all see the product was rubbish.
0:14:41 > 0:14:44I mean, I remember Alan calling me when we were out on task
0:14:44 > 0:14:47saying, "What is the product like?" I said, "You wait till you see it!"
0:14:47 > 0:14:50And he said, "Oh, what, is it great?" I was like,
0:14:50 > 0:14:52- SHE SUCKS IN BREATH - "You wait till you see it!"
0:14:52 > 0:14:54And, er...yeah.
0:14:54 > 0:14:57Andy, have you been impressed with the girls' team?
0:14:57 > 0:14:59Well, you know, I noticed there has been a few issues,
0:14:59 > 0:15:02as you were saying, and then Lord Sugar then goes, didn't he,
0:15:02 > 0:15:04"Well, you know what women are like!"
0:15:04 > 0:15:06And you had to go, "Excuse me?!" I thought at that point
0:15:06 > 0:15:09you should have just had an argument with him for a laugh.
0:15:09 > 0:15:12You know, "Look into my eyes, Lord Sugar! Look into my eyes!
0:15:12 > 0:15:15"Look! Look!"
0:15:15 > 0:15:17Sophie, let's hear what Lord Sugar
0:15:17 > 0:15:19and your fellow candidates had to say about you.
0:15:20 > 0:15:25Sophie, in the first three weeks, made no impression upon me at all.
0:15:25 > 0:15:26She is well qualified on paper
0:15:26 > 0:15:29but that didn't translate into the real world.
0:15:29 > 0:15:32I think Sophie is quite a weak character.
0:15:32 > 0:15:34I don't know if she adds much value
0:15:34 > 0:15:37or whether she is rolling with everything.
0:15:37 > 0:15:39I'm not sure what Sophie's role was.
0:15:39 > 0:15:41I do think that she tends to just stay safe
0:15:41 > 0:15:43and that we carry her little bit.
0:15:43 > 0:15:46I understand that Sophie runs her own restaurant so, clearly,
0:15:46 > 0:15:48she has some abilities.
0:15:48 > 0:15:51But she never demonstrated those abilities to me
0:15:51 > 0:15:52and that's why she had to go.
0:15:54 > 0:15:56I don't think that that should be taken in any way
0:15:56 > 0:15:59as kind of some character attack.
0:15:59 > 0:16:01What have you learnt from the few weeks you've had in,
0:16:01 > 0:16:03- dealing with these feisty persons? - Yeah.
0:16:03 > 0:16:05Other than not to work with any of them again.
0:16:05 > 0:16:06What have you learnt?
0:16:06 > 0:16:09I think that these people, you know, the girls especially,
0:16:09 > 0:16:12they're very successful and all credit to them
0:16:12 > 0:16:15but I think, some of them, there is a reason why
0:16:15 > 0:16:18they work by themselves because they just can't work with other people.
0:16:18 > 0:16:21I think it's just, you know, a really good thing, especially
0:16:21 > 0:16:23cos I am so young, to go out there and be able to do that cos
0:16:23 > 0:16:27I don't want to get to their age and then become a character like that.
0:16:27 > 0:16:29LAUGHTER
0:16:29 > 0:16:31APPLAUSE AND CHEERING
0:16:35 > 0:16:37- Go, Sophie!- Well.
0:16:40 > 0:16:43- I think you can be nice... - Baby-faced assassin.
0:16:43 > 0:16:45LAUGHTER
0:16:45 > 0:16:48- No, I think you can be nice and do business.- Yes, you can, of course.
0:16:48 > 0:16:51I think the majority of the candidates show that and I think
0:16:51 > 0:16:55people go in at the start of the show and think, "I've got to be a bitch,
0:16:55 > 0:16:56"I've got to be the loud one,
0:16:56 > 0:16:59"I've got to be the dominating one to be successful." But that's not life.
0:16:59 > 0:17:02- That isn't life.- No, it's not. You're absolutely right.
0:17:02 > 0:17:04That doesn't reflect, generally, in business.
0:17:04 > 0:17:08Also, none of the winners of this show have been the ones you'd
0:17:08 > 0:17:10remember as being bitchy or domineering or...
0:17:10 > 0:17:13Well, that's right. And there's two scales.
0:17:13 > 0:17:16You get very, very loud ones that go very, very quickly
0:17:16 > 0:17:18cos Alan really is not looking for someone who is
0:17:18 > 0:17:21constantly, you know, shouting with no purpose
0:17:21 > 0:17:25and also the very, very quiet ones that can't be heard
0:17:25 > 0:17:28cos they don't have any presence in the meetings, they don't have any
0:17:28 > 0:17:32presence in the rooms and presence in the pitches - they go as well.
0:17:32 > 0:17:35And eventually the process eliminates the extremes
0:17:35 > 0:17:39and we see some really credible and quality people come through.
0:17:39 > 0:17:43Richard, you have made millions. Not to pry into your finance!
0:17:43 > 0:17:48But you've done well with stuff, on innovation, on product,
0:17:48 > 0:17:51on bringing very distinct product.
0:17:51 > 0:17:53What is the rule for, like, devising a new product?
0:17:53 > 0:17:56We saw the opposite of it here.
0:17:56 > 0:17:59Yeah, just what we saw was the exact opposite.
0:17:59 > 0:18:04The design by committee thing, that can't work.
0:18:04 > 0:18:05Somebody has got to be in charge.
0:18:05 > 0:18:10I thought Natalie, as a project manager, was a complete
0:18:10 > 0:18:13shambles on this project because she wasn't decisive
0:18:13 > 0:18:16- and she let everybody's opinion count.- Yeah.
0:18:16 > 0:18:18And there is a point where she has got to say,
0:18:18 > 0:18:21"Well, you have done design so let's hear from you.
0:18:21 > 0:18:24"You're in that space, you're good at that so you come to the fore."
0:18:24 > 0:18:27Not just cast the net out so everybody's idea is heard
0:18:27 > 0:18:30and everything then gets thrown into the box, as it did.
0:18:30 > 0:18:33If they had stopped when they had had two suggestions for sides on
0:18:33 > 0:18:37the cube, if they had stopped at the wine and the cushion, let's say...
0:18:37 > 0:18:40Stop at anything and gone, "We're just going to go with this.
0:18:40 > 0:18:44"We are going to push it and make that as positive as possible."
0:18:44 > 0:18:48Rather than just drowning under semi-suggestions.
0:18:48 > 0:18:51Yeah, there is a possibility you can go the over-engineer route.
0:18:51 > 0:18:53You know, we have been there ourselves.
0:18:53 > 0:18:55Where somebody comes up with an idea
0:18:55 > 0:18:59and the actual basic initial idea can sometimes be the winner.
0:18:59 > 0:19:02Then somebody throws in an extra bit here and an extra bit there
0:19:02 > 0:19:05and it all adds on to the cost and the complexity.
0:19:05 > 0:19:08The USP that was originally thought of gets forgotten.
0:19:08 > 0:19:11So when you come to the pitching process, in front of Argos,
0:19:11 > 0:19:13these really experienced buyers,
0:19:13 > 0:19:17they are struggling to understand, actually, what is it?
0:19:17 > 0:19:19What is that big thing that we can put on the page,
0:19:19 > 0:19:21put online and say, "We are selling this
0:19:21 > 0:19:24"because it does this one thing better than anything else and
0:19:24 > 0:19:25"is different from anything else."
0:19:25 > 0:19:28For a company like yourselves that brings out ranges of different
0:19:28 > 0:19:33toys, there must be a percentage. 10% of the time you must...
0:19:33 > 0:19:37- It might not work.- I would say 90% of the time.- Really?
0:19:37 > 0:19:40Yeah, the chances of hitting on one thing right from the beginning
0:19:40 > 0:19:43is fairly limited and the more ideas you have,
0:19:43 > 0:19:46the more ideas that go into the pot to start with is great,
0:19:46 > 0:19:48but then the project manager has to decide, "We are taking
0:19:48 > 0:19:53- "these ones forward with these benefits." And that is it.- Yeah.
0:19:53 > 0:19:55- KAREN:- It's benefit was it was multifunctional.
0:19:55 > 0:19:57LAUGHTER
0:19:57 > 0:20:00OK, now, we haven't focused on Jordan so far
0:20:00 > 0:20:03but tonight he was the winning PM.
0:20:03 > 0:20:06If people want to take just 30 seconds each to explain
0:20:06 > 0:20:08an idea that they've had.
0:20:08 > 0:20:11The idea was literally pin out, fold it down, it's a table
0:20:11 > 0:20:14- with storage facilities at the bottom.- I actually really like that.
0:20:14 > 0:20:17It can be a bedside table, it can be a chair for outside.
0:20:17 > 0:20:21It's so multifunctional. This is a multifunctional chair.
0:20:21 > 0:20:25In a matter of seconds, this chair stows away as a table.
0:20:25 > 0:20:28I like the idea of it. So, we would start off with an order for 200.
0:20:28 > 0:20:29We would love to do that.
0:20:29 > 0:20:34Endeavour have sold 3,216 and the ladies, 174.
0:20:34 > 0:20:36Do you think they are sat there thinking,
0:20:36 > 0:20:39- "I can't believe we didn't sell any boxes?"- Exactly.
0:20:39 > 0:20:41No, no, it was a box with wheels.
0:20:41 > 0:20:44And also you can eat your dinner off the top so it's a table as well!
0:20:44 > 0:20:45That was handy, wasn't it?
0:20:47 > 0:20:49- Yeah!- Like the Rocky video.
0:20:51 > 0:20:54So, Jordan, he was a good project manager. He seemed to be, anyway.
0:20:54 > 0:20:57Yeah, I mean, at the end of the day, they had a good idea,
0:20:57 > 0:20:58they worked on it together,
0:20:58 > 0:21:01they developed something that people could see had been
0:21:01 > 0:21:04thought of intelligently and he was happy to let the people
0:21:04 > 0:21:08that could pitch pitch, he made a decision not to let Zee pitch
0:21:08 > 0:21:11because he had been unsuccessful twice and those are really...
0:21:11 > 0:21:14That's about organising and managing people properly
0:21:14 > 0:21:16and I think he did a good job this week.
0:21:16 > 0:21:18Is it important sometimes to go with the vision?
0:21:18 > 0:21:19If somebody has a good idea, go with it?
0:21:19 > 0:21:23I think absolutely Alex showed that, didn't he? And they backed it.
0:21:23 > 0:21:28They backed a winner. Jordan, again, showed his decisiveness
0:21:28 > 0:21:29and his management skills.
0:21:29 > 0:21:33When they all started to agree, that was it - bang. Let's go with this.
0:21:33 > 0:21:36- I thought it was a great product. - It was a good idea. And actually,
0:21:36 > 0:21:37do you know what else they did?
0:21:37 > 0:21:41- They completely ignored their market research.- I know.
0:21:41 > 0:21:43That must cut you to the quick.
0:21:43 > 0:21:46Their market research mainly involved going to men in bus stops.
0:21:46 > 0:21:48LAUGHTER
0:21:48 > 0:21:50Exactly, yeah. Where do they go?
0:21:50 > 0:21:52Just these guys going, "Oh, I don't know."
0:21:52 > 0:21:56Yeah, you're absolutely right that the one who really measured up
0:21:56 > 0:22:00in this particular task was, of course, Alex.
0:22:00 > 0:22:01Try and sit down.
0:22:04 > 0:22:06This is a normal seating position.
0:22:08 > 0:22:10If I just sit down like that...
0:22:14 > 0:22:16Oh, God. Bloody hell.
0:22:16 > 0:22:17Take that height...
0:22:17 > 0:22:19Can we just...?
0:22:19 > 0:22:21Not you, Jordan. Somebody average-sized.
0:22:25 > 0:22:26What's that?
0:22:29 > 0:22:31LAUGHTER
0:22:32 > 0:22:39Here it is. Here is Alex's vision made flesh. Just do that and that.
0:22:39 > 0:22:41That's how ridiculously straightforward that is.
0:22:41 > 0:22:43You know, it's a really, really...
0:22:43 > 0:22:46And it's got Foldo written, actually carved into the wood as well.
0:22:46 > 0:22:49So, is there a market for a grown-up highchair?
0:22:49 > 0:22:50LAUGHTER
0:22:50 > 0:22:53Which is, essentially, what this is.
0:22:53 > 0:22:56He got everything so right, didn't he? He got that USP right.
0:22:56 > 0:22:58So how could he get the legs so wrong?
0:22:58 > 0:23:01The thing with this is, it's a prototype.
0:23:01 > 0:23:04People could see the simplicity of the idea, the multifunction -
0:23:04 > 0:23:08genuine multifunction - of it could be something.
0:23:08 > 0:23:11I think what people are doing when they are buying this product
0:23:11 > 0:23:14is they are saying, "We're not buying that. We are not buying
0:23:14 > 0:23:16"that as the finished product, we are buying into the idea,"
0:23:16 > 0:23:20and, actually, with a few tweaks and adjusting the height
0:23:20 > 0:23:23and finishing it off a little better, they would buy it.
0:23:23 > 0:23:27I think I agree with that. We find when we present prototypes, there is
0:23:27 > 0:23:30a 70% finished product, always, that you are putting forward.
0:23:30 > 0:23:32It's the 30%, then, that comes in time.
0:23:32 > 0:23:35- Do you think it is a good product? - I think it's a great product.
0:23:35 > 0:23:36Do you think it is a good product?
0:23:36 > 0:23:40I think the way Alex's brain showed that it worked was fantastic
0:23:40 > 0:23:43- and he got the vision straightaway. - Do you think it is a good product?
0:23:43 > 0:23:45I wasn't convinced by the name Foldo.
0:23:45 > 0:23:49That sounded more like a character from Lord Of The Rings to me.
0:23:49 > 0:23:52OK, though the boys came up with a praiseworthy product,
0:23:52 > 0:23:54it wasn't all plain sailing for Zee.
0:23:54 > 0:23:57I've got a bloke over there thinks he's Napoleon.
0:23:58 > 0:24:02Napoleon, at the age of 32, he conquered the world.
0:24:02 > 0:24:04That is where I'm headed.
0:24:04 > 0:24:08- My legs are very comfortably fitting under your table.- OK.
0:24:08 > 0:24:11So I'm nicely sat there. I can eat my food.
0:24:11 > 0:24:13I just think, "Unlucky with the first one."
0:24:13 > 0:24:18I'm here to conquer. I'm here to take over. I will go down in history.
0:24:18 > 0:24:20Simplicity is the ultimate sophistication.
0:24:20 > 0:24:23I don't think it is for our target market.
0:24:23 > 0:24:26I will be one of the greats of this generation in business.
0:24:26 > 0:24:27Period. That is a fact.
0:24:27 > 0:24:29Let's shake hands. Let's do some business here.
0:24:29 > 0:24:31Let's start a relationship.
0:24:31 > 0:24:33I'm really not convinced.
0:24:33 > 0:24:36People who have met me, well, they should cherish it
0:24:36 > 0:24:40because they will know that, "We knew someone who did something great."
0:24:40 > 0:24:41I want you to do this one, Kurt.
0:24:43 > 0:24:46200 years after I live, people will read about me in books.
0:24:48 > 0:24:51Setting rather a high standard for himself there, isn't he?
0:24:51 > 0:24:54I think he actually believes that as well.
0:24:54 > 0:24:57He talks nonsense management-speak, doesn't he?
0:24:57 > 0:24:59He always says things like, "Going forward,"
0:24:59 > 0:25:02and, "Simplicity is the ultimate sophistication."
0:25:02 > 0:25:05I mean, "Going forward," is a horrible phrase, isn't it?
0:25:05 > 0:25:07I even heard Steven Gerrard say, "Going forward."
0:25:07 > 0:25:10For a footballer, fair enough. But the way he said it was...
0:25:10 > 0:25:11He didn't use it in that sense.
0:25:11 > 0:25:14He said, "We didn't spend enough of the game attacking.
0:25:14 > 0:25:17"That's something we need to look at going forward."
0:25:17 > 0:25:19LAUGHTER
0:25:19 > 0:25:23In the pitch, I would worry about putting him forward.
0:25:23 > 0:25:27Jordan did the right thing in not putting him forward the third time.
0:25:27 > 0:25:30I think, you know, a lot of people will turn off from this
0:25:30 > 0:25:32- kind of style in selling. - It's aggressive selling.
0:25:32 > 0:25:36He's still not as bad as Neil Clough though. The sales orgasm -
0:25:36 > 0:25:39what the hell was that about? Get someone to say yes three times.
0:25:39 > 0:25:42You can imagine him just desperately trying to get someone to say yes,
0:25:42 > 0:25:43couldn't you? He has got two yeses
0:25:43 > 0:25:46and he's going, "Er...what is the opposite of no?
0:25:46 > 0:25:49"Er...are you a human being? Er..."
0:25:49 > 0:25:51LAUGHTER
0:25:51 > 0:25:53Jason, by contrast, is a man of learning
0:25:53 > 0:25:57and I see that the other candidates are hoping to soak some of that up.
0:25:57 > 0:26:00I am learning to make my language more flowery due to Jason.
0:26:00 > 0:26:02- Recapitulate.- Recapitulate.
0:26:02 > 0:26:04He teaches me my words of the day.
0:26:04 > 0:26:07A word with more than two syllables.
0:26:07 > 0:26:09Jason, what is the word of the day today?
0:26:09 > 0:26:11The word of the day is recalcitrant.
0:26:11 > 0:26:13Penitence. Penitence is the word.
0:26:13 > 0:26:15Jason's word of the day is spiffing.
0:26:15 > 0:26:17Spiffing? No, that is very boring.
0:26:17 > 0:26:20I am polymorphous.
0:26:20 > 0:26:22Puerile.
0:26:22 > 0:26:26Auxiliary. A-U-X-I-L-L-I-A-R-Y.
0:26:26 > 0:26:28- Is it double L?- Of course it is.
0:26:28 > 0:26:33- Clickety-boo. That goes like that. - Clickety-boo(!)- Clickety-boo.
0:26:33 > 0:26:35Tickety-boo.
0:26:36 > 0:26:40- Is he a bit of a dote? Is he sweet?- I love Jason.
0:26:40 > 0:26:44I am Jason's number one fan. He is a great guy. I want him to win.
0:26:44 > 0:26:46Actually, I think people genuinely warmed to him.
0:26:46 > 0:26:51They liked his eccentric ways of his talking and he is very well read.
0:26:51 > 0:26:53You know, Nick and I called him a young fogey
0:26:53 > 0:26:57because he is older for his years of a very young man.
0:26:57 > 0:27:02I think you have definitely not seen the best of Jason yet.
0:27:02 > 0:27:04I have this nightmare image of him shoving a load of tat
0:27:04 > 0:27:07in the back of a truck going, "Bang it in there. Bang it in."
0:27:07 > 0:27:08LAUGHTER
0:27:08 > 0:27:12"Don't be recalcitrant with me. Get it into the truck.
0:27:12 > 0:27:14"Buy 'em cheap, sell 'em high."
0:27:14 > 0:27:15Now to the vote.
0:27:15 > 0:27:19Richard, do you think Lord Sugar was right to fire Sophie?
0:27:19 > 0:27:21I think it was very close.
0:27:21 > 0:27:24I think you're lovely, very nice but you need a few more
0:27:24 > 0:27:28- years of experience and I think, yes, he was right.- OK.
0:27:28 > 0:27:32Absolutely, Sophie, I endorse that and, obviously, what Alan said
0:27:32 > 0:27:34to you, and hopefully you will get your confidence back
0:27:34 > 0:27:37- and you'll learn from the process. - Andy?
0:27:37 > 0:27:40I felt very sorry for you. I thought it was a design fault.
0:27:40 > 0:27:42I thought Natalie should have gone.
0:27:42 > 0:27:45Natalie's big thing that she was good at, she was good at delegating,
0:27:45 > 0:27:47wasn't she? So, you know, she said she was creative but then
0:27:47 > 0:27:50didn't create. She said she could sell but then didn't sell
0:27:50 > 0:27:52and I think she should have been fired.
0:27:52 > 0:27:55But, sadly, in the end, she delegated that as well.
0:27:55 > 0:27:58- So I felt you were very unlucky. - We'll throw it over to yourselves.
0:27:58 > 0:28:00If you agree with Lord Sugar, hold up Fired.
0:28:00 > 0:28:02If you disagree, hold-up Hired.
0:28:03 > 0:28:06Oh, it's very, very close. It's very, very close.
0:28:06 > 0:28:11I'm going to go 50-50, maybe edging towards Fired, unfortunately, yeah.
0:28:11 > 0:28:13- ANDY:- I think you're colour blind!
0:28:13 > 0:28:16It has been an absolute pleasure to have you here.
0:28:16 > 0:28:18- But there are things we don't want to hear you say, right?- OK.
0:28:18 > 0:28:21We don't want ever to hear you say, so we'll save you the effort.
0:28:21 > 0:28:23We got them printed on a T-shirt instead.
0:28:23 > 0:28:26So, any time somebody... This is our gift from you. It's just says...
0:28:28 > 0:28:29LAUGHTER
0:28:29 > 0:28:31APPLAUSE
0:28:31 > 0:28:33So, that's for you.
0:28:33 > 0:28:35Thanks. I'll wear it forever.
0:28:37 > 0:28:38You made it till week three, Sophie.
0:28:38 > 0:28:40Here are your highlights.
0:28:40 > 0:28:42I see myself as a female Justin Bieber.
0:28:44 > 0:28:47I am young, I'm fresh, got loads of energy, lots of passion.
0:28:47 > 0:28:48She just bounces around the house
0:28:48 > 0:28:50and bounces off different walls.
0:28:50 > 0:28:52I am pumped for this.
0:28:52 > 0:28:56I know what people want. Union Jack mug. And I can run in heels.
0:28:58 > 0:29:00I can do business very well.
0:29:00 > 0:29:03Got a mug. Limited edition.
0:29:03 > 0:29:06New red ale, rhubarb and caramel flavour.
0:29:06 > 0:29:09Thank you very much. Thank you. How good is that?
0:29:09 > 0:29:12Sophie is like a little firecracker.
0:29:12 > 0:29:13- Fun, young.- Really bubbly.
0:29:13 > 0:29:17One of the most sweetest people, I think, in the house.
0:29:17 > 0:29:19THEY SQUEAL
0:29:19 > 0:29:21Ladies and gentlemen, Sophie Lau.
0:29:21 > 0:29:22APPLAUSE AND CHEERING
0:29:28 > 0:29:30That's it for tonight. Thanks to all my guests.
0:29:30 > 0:29:34If you want more, go to our website at...
0:29:34 > 0:29:36..where you will find audition clips and Matt Edmondson's
0:29:36 > 0:29:39awkward conversations with the three fired candidates.
0:29:39 > 0:29:41You will also find us on Twitter and Facebook.
0:29:41 > 0:29:45Next week, a task to set up a farm shop leaves one candidate
0:29:45 > 0:29:47reaping a poor harvest.
0:29:47 > 0:29:48MOO!
0:29:48 > 0:29:52- Oh, my Lord, they're loose. - Hello.- Make the cabbage happy.- Moo!
0:29:52 > 0:29:54- Straight from the farm. - If I run, will they charge?
0:29:54 > 0:29:56The birds only laid them two days ago.
0:29:56 > 0:30:01- Agh!- Chop, chop.- I don't mind dressing up as a scarecrow.
0:30:01 > 0:30:02Come here, you.
0:30:02 > 0:30:04MOOING
0:30:04 > 0:30:06- Hold me tight. - We're going to be gone.
0:30:09 > 0:30:11- I can't sell that.- You are foul.
0:30:11 > 0:30:13Come on up to Fruity Cow!
0:30:13 > 0:30:15MOO!
0:30:15 > 0:30:18See you at the same time next Wednesday. Good night.
0:30:18 > 0:30:20APPLAUSE
0:30:23 > 0:30:26Subtitles by Red Bee Media Ltd