0:00:02 > 0:00:04This was mayhem. That doesn't look good.
0:00:04 > 0:00:06It is not rocket science.
0:00:06 > 0:00:08Couldn't organise a piss-up in a brewery.
0:00:08 > 0:00:09Bloody clueless. You failed.
0:00:09 > 0:00:10You're fired.
0:00:10 > 0:00:12You're fired. You're fired.
0:00:21 > 0:00:24He's gone. They've killed Bambi.
0:00:24 > 0:00:29Stop the clocks, he was my north, my south, my east, my west.
0:00:29 > 0:00:31It's a historic and tragic event.
0:00:31 > 0:00:34For the first time in Apprentice history, a project manager has...
0:00:36 > 0:00:38..abdicated!
0:00:38 > 0:00:41LAUGHTER AND APPLAUSE
0:00:50 > 0:00:54In an event that will echo down through the ages,
0:00:54 > 0:00:58we commemorate with a very sombre edition of The Apprentice: You're Fired.
0:00:58 > 0:01:01Joining me to get to the bottom of an event which has shaken us to the core,
0:01:01 > 0:01:05tonight's panel, advertising entrepreneur, Dave Buonaguidi.
0:01:05 > 0:01:08Bestselling author, Marian Keyes.
0:01:08 > 0:01:12And comedian Mark Watson. Welcome to You're Fired.
0:01:12 > 0:01:17APPLAUSE AND CHEERING
0:01:17 > 0:01:21Tonight's task of creating an advertising campaign for a dating website
0:01:21 > 0:01:25led to one candidate being stood down by Lord Sugar.
0:01:25 > 0:01:28Jason, you are an academic.
0:01:28 > 0:01:31You've come here to chance your arm,
0:01:31 > 0:01:34but I'm afraid to say that it's the end of the road, really.
0:01:34 > 0:01:38With regret, you are fired from this process.
0:01:38 > 0:01:39Thank you very much.
0:01:45 > 0:01:48Please welcome Jason Leech.
0:01:48 > 0:01:51CHEERING AND APPLAUSE
0:01:55 > 0:01:57CHEERING AND WHISTLING
0:02:03 > 0:02:06CHEERING CONTINUES
0:02:08 > 0:02:12If they carry on, I'm going to have to hide under the table.
0:02:12 > 0:02:14Are you scared now? How do you feel?
0:02:14 > 0:02:17Are you bereft, forlorn, dolorous?
0:02:17 > 0:02:19How do you feel at such a time?
0:02:19 > 0:02:21I think a plain and simple word, relieved.
0:02:21 > 0:02:24It was very nice whilst it lasted,
0:02:24 > 0:02:29but I think I'd reached that stage where I was ready to go, actually.
0:02:29 > 0:02:32But was it traumatic, the experience? Was it difficult?
0:02:32 > 0:02:36By which I mean, the abdication, handing over the throne?
0:02:36 > 0:02:42I think it was as very difficult time because it was dreadfully,
0:02:42 > 0:02:44dreadfully serious.
0:02:44 > 0:02:48And you have to think, what do you do when you're in that position?
0:02:48 > 0:02:52What do you do for the best of the team?
0:02:52 > 0:02:54The question is, when it comes to Friendships and Flowers,
0:02:54 > 0:02:56were the women and children saved?
0:02:56 > 0:03:02Well, in Luisa's hands, they were, by the end of it.
0:03:02 > 0:03:05Let us note the historic precedent here,
0:03:05 > 0:03:09the first ever project manager to relinquish his crown.
0:03:15 > 0:03:18Why did you give up the project manager's position?
0:03:18 > 0:03:19If I were in charge of a sinking ship,
0:03:19 > 0:03:22my first concern would be the women and children.
0:03:22 > 0:03:23OK. All right!
0:03:23 > 0:03:26The team and the victory is the first and most important thing
0:03:26 > 0:03:30and I think that Luisa does have that commanding voice.
0:03:30 > 0:03:33- You can't change a project manager. - No.- Yes, you can.
0:03:33 > 0:03:34Am I actually hearing this?
0:03:34 > 0:03:37- I would like to be project manager. - I am in a nest of vipers.
0:03:37 > 0:03:40Everybody here has blood on their lips.
0:03:41 > 0:03:46- I took the courageous decision to make sure...- That's courageous?!
0:03:46 > 0:03:50- I think that courage comes in many forms.- Jason, I think you've lost it.
0:03:50 > 0:03:53Luisa, you're project manager from here on in.
0:03:53 > 0:03:57Congratulations, because this is THE first time
0:03:57 > 0:03:59we've had an abdication of a project manager
0:03:59 > 0:04:03in all the years that I've been in this boardroom.
0:04:03 > 0:04:04Total bloody mess.
0:04:07 > 0:04:10But there was peace in our time afterwards, wasn't there?
0:04:10 > 0:04:13You did achieve that, yes. But you were Mr Cupid in Oxford
0:04:13 > 0:04:15and you'd set up a dating website before.
0:04:15 > 0:04:19I didn't set it up myself, I ran the Oxford part of it.
0:04:19 > 0:04:23It was the second largest organisation in the whole university.
0:04:23 > 0:04:26We had thousands of members, it was very successful.
0:04:26 > 0:04:29So it seems automatic that somebody who has experience of these things
0:04:29 > 0:04:33should be dropped right into that sort of position of leadership.
0:04:33 > 0:04:37And then you're lulled into this false sense of security
0:04:37 > 0:04:41and the stress of the whole process starts to rip you apart.
0:04:41 > 0:04:45You didn't sound as you were being lulled. At no point was what was
0:04:45 > 0:04:48going on between you and Luisa having a lulling effect(!)
0:04:48 > 0:04:53You were there, Dave. You saw the presentation and the work they were doing.
0:04:53 > 0:04:57Were you shocked by the events of tonight's show?
0:04:57 > 0:04:58The row when you walked through
0:04:58 > 0:05:00the centre of the office, I remember seeing that.
0:05:00 > 0:05:02Was that the talk of the office?
0:05:02 > 0:05:05Business stopped for about three weeks.
0:05:05 > 0:05:09It's interesting because obviously modern business tries to be
0:05:09 > 0:05:12very collaborative and I think it's the first time
0:05:12 > 0:05:15I've seen a row in public in our office before.
0:05:15 > 0:05:18- So it was quite weird. - Marian, what did you feel?
0:05:18 > 0:05:19Jason, I love you.
0:05:19 > 0:05:24And these are sad times that we live in.
0:05:24 > 0:05:27But I thought it was incredibly noble of you
0:05:27 > 0:05:32and it was an audacious decision, you know, ultimately it was.
0:05:32 > 0:05:36It could even have paid off. So I think fair play to you.
0:05:36 > 0:05:38If we had carried on with the same setup,
0:05:38 > 0:05:42where you have Luisa on the one hand, Neil on the other,
0:05:42 > 0:05:47and me bearing the barrage of both, the whole ship would have sunk -
0:05:47 > 0:05:50women, children, dogs... The lot.
0:05:50 > 0:05:53Down at the bottom there would be a salvage operation to find
0:05:53 > 0:05:56- whatever was left.- Mark, do you think it was a noble act?
0:05:56 > 0:05:58Like everyone here,
0:05:58 > 0:06:00I was crushed by the events we saw.
0:06:01 > 0:06:05But I think the funny thing is I did agree, it was noble,
0:06:05 > 0:06:08it was done, as Luisa said, for the greater good.
0:06:08 > 0:06:10She said it about herself though.
0:06:10 > 0:06:14You did the noble thing, but if you hadn't jumped,
0:06:14 > 0:06:18there was a pair of hands ready to push you at any point.
0:06:18 > 0:06:20And happily ready to push you.
0:06:20 > 0:06:24I decided that it would be better that Luisa take over.
0:06:24 > 0:06:26No, that wasn't how it happened.
0:06:26 > 0:06:29You buckled under the pressure on the first day, gave up.
0:06:29 > 0:06:31I'll tell you what happened, because I was there.
0:06:31 > 0:06:36- Luisa nipped at his heels like a little terrier.- All the time.
0:06:36 > 0:06:38Nipping the heels of a bewildered sheep.
0:06:38 > 0:06:40And you drove him into a corner.
0:06:40 > 0:06:42We have to make a decision and go with it.
0:06:42 > 0:06:45- Do we want to change the grey? - We really have to make a decision.
0:06:45 > 0:06:47Are you going to go with this?
0:06:47 > 0:06:50It was the most disgraceful display of bad manners
0:06:50 > 0:06:52I've seen in many a long day.
0:06:52 > 0:06:53If we spend all day like this,
0:06:53 > 0:06:56we'll get absolutely nothing done. Make a decision.
0:06:56 > 0:06:59Make a decision and stick with it.
0:06:59 > 0:07:01That's what worries me about you.
0:07:01 > 0:07:04You browbeat this fellow. I can see how you wore him down.
0:07:04 > 0:07:05You are not going to
0:07:05 > 0:07:07wear me down, I promise you.
0:07:08 > 0:07:11I feel exhausted just watching it.
0:07:11 > 0:07:15If at any point you suffer from post-traumatic stress disorder, I'll understand.
0:07:15 > 0:07:18By the way, the colours you chose didn't look much different.
0:07:18 > 0:07:22You spent 45 minutes veering between really similar colours for a logo.
0:07:22 > 0:07:24Luisa wasn't letting me veer very far.
0:07:24 > 0:07:28It was, we want the funereal... "Listen, it's the over-50s,
0:07:28 > 0:07:31"they are ready to die.
0:07:31 > 0:07:35"We need to make it either black and white or just some purple,
0:07:35 > 0:07:38"really deep purple. That's it, Jason. Do you get it?"
0:07:38 > 0:07:42If this were a case where Luisa and I could focus together,
0:07:42 > 0:07:44and come up with an idea, it would have happened
0:07:44 > 0:07:47and it would have happened fast and well.
0:07:47 > 0:07:50I think this is what's important about creative decisions,
0:07:50 > 0:07:54that you take a little bit more time perhaps and nail it, make it right,
0:07:54 > 0:07:57because if you get the idea right from the very beginning,
0:07:57 > 0:08:02then it will carry you through and everything will unfold in place perfectly.
0:08:02 > 0:08:05You had to get to a web design company and it left you
0:08:05 > 0:08:10with a website that, with the best will in the world, looked like that.
0:08:10 > 0:08:12And, you know...
0:08:13 > 0:08:17John sounds like a great guy.
0:08:17 > 0:08:19There he is. Oh, yeah, he has found love.
0:08:19 > 0:08:22Why is he on the website if he has found love?
0:08:22 > 0:08:26Antique collecting, yes, like old coffins and whatnot.
0:08:26 > 0:08:30I like that his motto in life is "No regrets".
0:08:30 > 0:08:33Oh, he drives as well, which is very important for people in their 50s
0:08:33 > 0:08:37that they have a clean licence, for some reason.
0:08:37 > 0:08:41One would be surprised that he CAN drive, being over 50.
0:08:41 > 0:08:44- These are the things. - According to some judgments.
0:08:44 > 0:08:46Marian, how did Luisa come across in this?
0:08:46 > 0:08:49Well, I took against Luisa weeks ago,
0:08:49 > 0:08:52which did the "Don't hate me because I'm beautiful."
0:08:52 > 0:08:55There are ways she could have handled it.
0:08:55 > 0:09:01She could have not made it so public and made a show of the pair of you.
0:09:01 > 0:09:05She could have quietly said please. You now, "Can we not just..."
0:09:05 > 0:09:09Instead of this constant, incessant wearing you down.
0:09:09 > 0:09:12So, no, it was poor, very poor.
0:09:12 > 0:09:14Do you agree with that?
0:09:14 > 0:09:16Yes, I have to say I think she behaved pretty bad.
0:09:16 > 0:09:19The whole team dynamic needs everybody to pull together
0:09:19 > 0:09:22and back each other up, and I think you did faff
0:09:22 > 0:09:24and I don't agree with you when you're talking about
0:09:24 > 0:09:26sometimes you need to take time to make decisions.
0:09:26 > 0:09:30When you've got a certain amount of time, you have to hit those targets.
0:09:30 > 0:09:31You were two hours late for a meeting.
0:09:31 > 0:09:35As an entrepreneur, two hours late messed you up for everything else,
0:09:35 > 0:09:37it's pretty unacceptable.
0:09:37 > 0:09:40But she could have been a lot more supportive,
0:09:40 > 0:09:44but you could have pushed back. But you collapsed under it, really.
0:09:44 > 0:09:46Luisa is a very able person, she really is.
0:09:46 > 0:09:49I think there are times when she's very nice
0:09:49 > 0:09:52and by the end, when we hugged, it was a very genuine thing.
0:09:52 > 0:09:58Your relationship with Luisa has at times seemed like a very long marriage.
0:09:58 > 0:10:02At times it was difficult to know whether you love or hate each other.
0:10:02 > 0:10:05- Oh, thanks.- A pleasure, my dear.
0:10:07 > 0:10:11I love Jason to bits. I can't listen to you speak any more, Jason.
0:10:11 > 0:10:15Put little earplugs in your ears, have a snooze and I will carry on.
0:10:17 > 0:10:21- Shall we get some pink napkins, Jason?- Yes.- They are red, babe.
0:10:21 > 0:10:23The theme is pink and this is red.
0:10:23 > 0:10:26- Look, this is pink. - No, Jason, this is hot pink.
0:10:29 > 0:10:32- Oh, my God, are you going to be sick, babe?- I'm fine.
0:10:32 > 0:10:36- Jason, squat.- OK.- Ready? Let's do it.
0:10:36 > 0:10:38She's a very vibrant, glamorous individual.
0:10:38 > 0:10:40SHE SNORTS
0:10:40 > 0:10:43Let's please get that grunting!
0:10:43 > 0:10:45HE SNORTS
0:10:48 > 0:10:52She has wonderful, lovable aspects to her.
0:10:52 > 0:10:55It's very true, I don't want to take any of that away from her,
0:10:55 > 0:10:59- definitely not. - What a gent. What a gent!
0:10:59 > 0:11:03It's true, I really can't lie. It's very hard for me.
0:11:03 > 0:11:07- You are beautiful. - No, no, but it's true.
0:11:07 > 0:11:12- What were you thinking?- It's like digging this huge pit for myself
0:11:12 > 0:11:15and all I see is niceness at the bottom of it.
0:11:17 > 0:11:20It's just like having your belly tickled.
0:11:20 > 0:11:23What a nice picture. Fantastic.
0:11:23 > 0:11:28We are going to enjoy the work of the fantastic advertisement
0:11:28 > 0:11:30for Friendship and Flowers.
0:11:30 > 0:11:35'Friendship and Flowers, the perfect way to meet new people
0:11:35 > 0:11:38'and share your interests with budding friends.
0:11:38 > 0:11:41'Whether you are looking for friendship or romance,
0:11:41 > 0:11:44'our easy-to-use website dedicated to the over-50s,
0:11:44 > 0:11:48'is a perfect way to let friendships grow roots and romance blossom.'
0:11:48 > 0:11:50- Who would have thought Friendship... - ..and Flowers...
0:11:50 > 0:11:52..could have brought us together?
0:11:57 > 0:11:59I found friendship and romance.
0:11:59 > 0:12:02Join today for a one-month free trial.
0:12:02 > 0:12:06OK, you said it was flawless at the time, the exact words you used.
0:12:06 > 0:12:09FLOOR-less with a double O and an R.
0:12:09 > 0:12:13Where you drop straight through the floor and the noose grabs you
0:12:13 > 0:12:16and your head disconnects and you're just left...
0:12:21 > 0:12:24To be fair, I thought it did have a certain grace,
0:12:24 > 0:12:26it did have a movement, a pace.
0:12:26 > 0:12:31It did work, I think, quite well by comparison to the other advert.
0:12:31 > 0:12:34It was that particular wink, though, which...
0:12:34 > 0:12:37Did we find out why the wink didn't work?
0:12:37 > 0:12:39No offence to the lady in question.
0:12:39 > 0:12:40I know this was Francesca's idea
0:12:40 > 0:12:44and she pushed her to randomly choose an eye, and throw us
0:12:44 > 0:12:47cos you'd think it would be one eye, then it was the other eye.
0:12:47 > 0:12:49It was surprising because she turned.
0:12:49 > 0:12:51It's got to be this eye. No, that eye.
0:12:51 > 0:12:55That completely threw me. It was the wrong eye.
0:12:55 > 0:12:57It was all so civilised and they were so nice to each other,
0:12:57 > 0:13:01but then what's the link for, are they going to have sex?
0:13:02 > 0:13:04- I...- Whichever eye it is,
0:13:04 > 0:13:08- normally insinuates something good is going to happen.- It does, yes.
0:13:08 > 0:13:10It might originally have been two adverts,
0:13:10 > 0:13:13one for before the watershed and one for a very, very afterwards
0:13:13 > 0:13:16on the XXX Channel which you had to pay...
0:13:16 > 0:13:18far too much for.
0:13:18 > 0:13:21Was there another F that comes after Friendship and Flowers?
0:13:24 > 0:13:27You see the progression of it.
0:13:27 > 0:13:29It would be impossible to see how this would be.
0:13:29 > 0:13:32Taking your time signing up for Friendship and Flowers.
0:13:32 > 0:13:36Well, you see, your idea, your concept, was absolutely wonderful
0:13:36 > 0:13:41because 50 is the new 29 and you knew about 50s being vibrant.
0:13:41 > 0:13:43I'm going to be 50 in a couple of months,
0:13:43 > 0:13:47and the people who were on the ad looked like they'd been embalmed.
0:13:47 > 0:13:50There was nothing for me to identify with.
0:13:50 > 0:13:53The focus group people were noticeably ready to die -
0:13:53 > 0:13:54as you said yourself.
0:13:54 > 0:13:57As you were saying, "A one-month trial?
0:13:57 > 0:13:59"I don't think I'll need that."
0:14:06 > 0:14:08You know, I felt like that set an unhealthy precedent.
0:14:08 > 0:14:11It wasn't Jason's fault that for the rest of the episode,
0:14:11 > 0:14:14everyone's talked as if over 50s were a different species.
0:14:14 > 0:14:17Francesca said, "We don't know these people, we don't know what they do.
0:14:17 > 0:14:21"Do they have clothes like normal people? Do they go on holiday?" Over 50 is not that old.
0:14:21 > 0:14:24I think we had a totally different idea, we were
0:14:24 > 0:14:28going down a totally different path before the market research came in.
0:14:28 > 0:14:31It would have been interesting to give them insights into what
0:14:31 > 0:14:35is the difference between your brand and anybody else's brand.
0:14:35 > 0:14:37Why would they go there instead of anybody else's?
0:14:37 > 0:14:40You didn't go with insights, you just went there with ideas.
0:14:40 > 0:14:42That's a different thing.
0:14:42 > 0:14:44My problem really was, if you are trained as a historian,
0:14:44 > 0:14:48you can't ignore the facts, and I saw market research as hard evidence.
0:14:48 > 0:14:50I thought, if the hard evidence is telling you this,
0:14:50 > 0:14:53you can't avoid it, there's no alternative.
0:14:53 > 0:14:56Gut instinct in a sense is making it up as you go along
0:14:56 > 0:15:01and maybe there is much more of that in business and advertising,
0:15:01 > 0:15:03where you can even second-guess
0:15:03 > 0:15:06and come up with something which is trendsetting and avant-garde.
0:15:06 > 0:15:10- But I'm hardwired to say no, no, no. - Yes, but you are an academic.
0:15:10 > 0:15:14- He makes stuff up professionally for a living.- I lie. - He lies all the time.
0:15:14 > 0:15:18He could be lying right now about lying for a living, we don't know.
0:15:18 > 0:15:20He's a strange man to bring on cos he could just make up stuff.
0:15:20 > 0:15:23I don't even know if that's his real name.
0:15:23 > 0:15:25I wouldn't choose a name like that if it wasn't...
0:15:25 > 0:15:29Yes, who'd want to be Buonaguidi? But it sounds cool. I see what you did. Nice.
0:15:29 > 0:15:32OK. Jason, your finest hour came
0:15:32 > 0:15:36last week when you rose to the selling challenge impeccably.
0:15:36 > 0:15:39They sold three of the folding campers.
0:15:41 > 0:15:43Can you send Jason back in, please?
0:15:43 > 0:15:45Could you go back into the boardroom, Jason?
0:15:45 > 0:15:48LAUGHTER
0:15:57 > 0:15:59Don't have such a worried look on your face, Jason.
0:15:59 > 0:16:03I forgot to say, one of those sales was down to you. Well done.
0:16:03 > 0:16:06- I hope to keep impressing you.- OK.
0:16:06 > 0:16:08AUDIENCE: Aw!
0:16:08 > 0:16:09APPLAUSE
0:16:15 > 0:16:19- Delightful, wasn't it? - It was the best moment ever.
0:16:19 > 0:16:21And it just goes to show, you know,
0:16:21 > 0:16:25you are the master of the soft sell, the gently, gently approach.
0:16:25 > 0:16:28You don't have the killer instinct and that's lovely.
0:16:28 > 0:16:31That's something to be applauded. And you still sold a campervan.
0:16:31 > 0:16:32I mean, he was...
0:16:32 > 0:16:35Particularly, by the way, we did notice the, "Score."
0:16:35 > 0:16:40She was lovely. She was lovely. She whispered sweet nothings in my ear.
0:16:40 > 0:16:43- I was enchanted.- You were away. Yeah.- I was away.
0:16:43 > 0:16:45You, you were away and a half there.
0:16:45 > 0:16:47I hope she bumps into me again.
0:16:47 > 0:16:48Ooh!
0:16:48 > 0:16:50LAUGHTER
0:16:50 > 0:16:53- We had... We had a whale of a time.- Oh!
0:16:53 > 0:16:55LAUGHTER
0:16:55 > 0:16:57- A whale of a time. - Would you start with friendship
0:16:57 > 0:16:58and then move on to flowers?
0:16:58 > 0:17:00LAUGHTER
0:17:00 > 0:17:02APPLAUSE
0:17:04 > 0:17:07- Have you enjoyed your journey with Jason?- I think he's been brilliant.
0:17:07 > 0:17:08I think he's got real character.
0:17:08 > 0:17:10I think you've got lots of integrity.
0:17:10 > 0:17:12I think you could have done a lot more to help yourself
0:17:12 > 0:17:15- but I think you are a thoroughly decent chap.- Very kind. Thank you.
0:17:15 > 0:17:18You are the human equivalent of a scented candle.
0:17:18 > 0:17:20LAUGHTER
0:17:20 > 0:17:24You may not be entirely useful but you make everything seem lovely.
0:17:24 > 0:17:26LAUGHTER
0:17:27 > 0:17:29Jason, let's hear what Lord Sugar
0:17:29 > 0:17:32and some of your former colleagues have to say about you.
0:17:34 > 0:17:36I was shocked by Jason's decision
0:17:36 > 0:17:39to abdicate as project manager.
0:17:39 > 0:17:42This was the chance for Jason to really prove himself
0:17:42 > 0:17:44and build on the success
0:17:44 > 0:17:46of selling a caravan in the previous week.
0:17:46 > 0:17:50But he allowed himself to be browbeaten and threw in the towel.
0:17:50 > 0:17:53When someone tells you that they have got the expertise
0:17:53 > 0:17:55and they have practically done this, why wouldn't you back them?
0:17:55 > 0:17:57He couldn't handle the pressure.
0:17:57 > 0:18:02He was weak in his decision-making and he is poor overall.
0:18:02 > 0:18:05This process is about giving a wide range of people
0:18:05 > 0:18:08the opportunity of proving they can be an entrepreneur
0:18:08 > 0:18:12but Jason had too much to learn and, although he is
0:18:12 > 0:18:14an awfully nice fellow, that's why I fired him.
0:18:16 > 0:18:17Lord Sugar clearly likes you.
0:18:17 > 0:18:20He didn't necessarily want to invest the money into you.
0:18:20 > 0:18:22I mean, what was your business plan?
0:18:22 > 0:18:24You know, is it property that you are in?
0:18:24 > 0:18:27What I pitched was a property consultancy.
0:18:27 > 0:18:30I mean, what I wanted to do was create a one-stop shop where
0:18:30 > 0:18:33anybody walks in and they have...
0:18:33 > 0:18:35Whatever issue that they have with property -
0:18:35 > 0:18:38they want to move home, they want to move country,
0:18:38 > 0:18:41they want a buy-to-let, they want to renovate,
0:18:41 > 0:18:45whatever it is they want to do - they just go to one place and it is
0:18:45 > 0:18:50all sorted, simple, effortlessly, without any stress whatsoever.
0:18:50 > 0:18:52We have been speculating for weeks
0:18:52 > 0:18:54that it was going to be something really horrible.
0:18:54 > 0:18:59Like you own a mine of blood diamonds and are you really...
0:18:59 > 0:19:00LAUGHTER
0:19:00 > 0:19:03Well, that was actually the original idea.
0:19:03 > 0:19:06But somebody said, "Do you know what?
0:19:06 > 0:19:09"Small children, they haven't got their nails yet.
0:19:09 > 0:19:11"They have got to grow older."
0:19:11 > 0:19:14And I thought it, "Well, you can't wait too long, really.
0:19:14 > 0:19:17"Let's do something different. Property, yeah."
0:19:17 > 0:19:20OK, we are going to have a look at the winning team now.
0:19:20 > 0:19:21When it came to the photos,
0:19:21 > 0:19:24Leah seemed a little reluctant to give it her all.
0:19:24 > 0:19:28- What are we going to do for a shot? - I don't know. We need a man.
0:19:28 > 0:19:31We have to do you looking lovingly into a man's eyes.
0:19:31 > 0:19:33The full Romeo and Juliet, yeah?
0:19:33 > 0:19:36How about we get someone to take a photo of me and you?
0:19:36 > 0:19:39No, Myles, we need someone who looks younger.
0:19:39 > 0:19:41LAUGHTER
0:19:41 > 0:19:43So, just like really happy, really jubilant.
0:19:43 > 0:19:46So exciting and brilliant and everything is going great.
0:19:46 > 0:19:47You're so funny.
0:19:49 > 0:19:53- Right, maybe if you could put your arms on his shoulders.- Like this?
0:19:53 > 0:19:55As if you are sort of going to kiss him.
0:19:55 > 0:19:57Not like you are allergic to him.
0:19:57 > 0:19:59Could you look a bit more wooden(?)
0:19:59 > 0:20:00What?
0:20:00 > 0:20:01LAUGHTER
0:20:01 > 0:20:03You were wonderful.
0:20:03 > 0:20:07- That one, you are like this. - I thought it was really natural.
0:20:07 > 0:20:09It's like he smelt of poo or something.
0:20:13 > 0:20:16Leah looking giddy. Not how we normally see her.
0:20:16 > 0:20:18Did she do well in this task?
0:20:18 > 0:20:20I think she was very good at that kind of process stuff.
0:20:20 > 0:20:23I think what she lacks is, obviously as she showed there,
0:20:23 > 0:20:27- being empathetic and emotional. - And Mr Monaco, Myles?
0:20:27 > 0:20:28Ah, he's fantastic.
0:20:28 > 0:20:32I mean, there is so much to dislike about him, you know.
0:20:32 > 0:20:35There is the tan, there is the Monaco-ness, you know.
0:20:35 > 0:20:37There is the 39-year-old-ness.
0:20:37 > 0:20:39I think it'll be many, many years
0:20:39 > 0:20:42before he celebrates his 40th birthday.
0:20:42 > 0:20:45But yet he does the job and he is likeable
0:20:45 > 0:20:48- and he is slick without being oily. - That's very true. But how...?
0:20:48 > 0:20:51- I think he is one of the most investable characters.- Leah?
0:20:51 > 0:20:53Leah, I think, is very able as well
0:20:53 > 0:20:56and I think Leah will go far in whatever she does.
0:20:56 > 0:20:57I think she has got
0:20:57 > 0:21:00a very interesting business proposition as well.
0:21:00 > 0:21:02OK. Well, Jordan said something we weren't expecting to hear.
0:21:02 > 0:21:06Jordan finally revealed the inner pain that drives him.
0:21:06 > 0:21:09I am a woman who works really long hours in the City
0:21:09 > 0:21:12and I don't want to have to go out to a bar and sit there
0:21:12 > 0:21:14and wait for men to come and talk to me.
0:21:14 > 0:21:15I want to be able to go onto a website
0:21:15 > 0:21:17and choose the people I want to interact with
0:21:17 > 0:21:21because I am a strong, sexually liberated and high-powered woman.
0:21:21 > 0:21:24Marian, please tell me, as the only woman on the panel here,
0:21:24 > 0:21:29did that speak to you on a profound level? No. OK.
0:21:29 > 0:21:31He's won seven out of eight tasks.
0:21:31 > 0:21:33I thought he did very well getting out of your team.
0:21:33 > 0:21:38I mean, he had a real result there. But, in a way, he did really well.
0:21:38 > 0:21:40Whether he delegated or not,
0:21:40 > 0:21:43he got everybody to do what they needed to do and he won.
0:21:43 > 0:21:46He is a very safe pair of hands. Very, very safe pair of hands.
0:21:46 > 0:21:48Alex. Alex. Oi!
0:21:48 > 0:21:51Alex, as ever, was keen to offer
0:21:51 > 0:21:54what we call in the industry a strong visual.
0:21:54 > 0:21:58You have to show someone turning up who doesn't look like you
0:21:58 > 0:22:02thought they would like and they act and they're just really annoying.
0:22:02 > 0:22:05- We have got Alex on our team. - Would he be the bad date?
0:22:05 > 0:22:08He is brilliant for that. He is literally made for that role.
0:22:08 > 0:22:12- I just don't... I don't know. - He is the Welsh Mr Bean.
0:22:16 > 0:22:18MUSIC: "Romeo" by Petula Clark
0:22:18 > 0:22:20Do you want a bit of this?
0:22:20 > 0:22:22I'm Herbert.
0:22:22 > 0:22:27# Why am I so in love with you?
0:22:28 > 0:22:33# Are you mine...? #
0:22:33 > 0:22:34HE BREAKS WIND LOUDLY
0:22:34 > 0:22:38# ..Or only my Romeo? #
0:22:38 > 0:22:40I'm supposed to be a scary thing
0:22:40 > 0:22:41so if it scaring people, it's working.
0:22:41 > 0:22:45- Don't... Don't scare the kids. - Morning.
0:22:49 > 0:22:52- Chinese water torture after this. - Yes, it was.
0:22:52 > 0:22:54Don't have nightmares, people. Do you need someone like Alex?
0:22:54 > 0:22:57Do you need someone is going to be gung ho and take on the silly roles?
0:22:57 > 0:23:00I think so. I think he's brilliant.
0:23:00 > 0:23:04He is mad and looks like a vampire, which kind of helps, I think,
0:23:04 > 0:23:07if you have got something that makes you more memorable.
0:23:07 > 0:23:09But I think, you know, at least he dives in and gets involved.
0:23:09 > 0:23:13He loves to get involved. What are we selling? Milk? Take my milk!
0:23:13 > 0:23:14He is so route one.
0:23:14 > 0:23:17Just give him something and you will yell at people until they buy it.
0:23:17 > 0:23:21- DAVE:- You can't dislike him. - But they won't elect him ever to be team leader.- MARIAN:- Why is that?
0:23:21 > 0:23:24- It's probably worth it... - Because of that.
0:23:24 > 0:23:26Because of eyes and the, "Mmmmyehh."
0:23:26 > 0:23:28That stuff. No-one looks up to that.
0:23:28 > 0:23:30It's great to have, it's funny, yeah.
0:23:30 > 0:23:33Go on, you get mascara-ed up and act like a freak in a park.
0:23:33 > 0:23:36- That's not like the key to success. - I misheard him.
0:23:36 > 0:23:39When he said, "I'm Herbert," I thought he said, "I'm a pervert."
0:23:41 > 0:23:42Perfectly plausible.
0:23:42 > 0:23:45On an advertising level, by the way, that ad?
0:23:45 > 0:23:46I'll tell you what was nice.
0:23:46 > 0:23:50At least it had an insight that was very real, about bad dates.
0:23:50 > 0:23:54It had... The most memorable aspect of it all, which was Herbert.
0:23:54 > 0:23:58Personally, I mean, it was a pretty cruddy idea.
0:23:58 > 0:23:59But at least they went for it.
0:23:59 > 0:24:01OK, in last week's episode, Jason,
0:24:01 > 0:24:03we caught sight of your special friend.
0:24:03 > 0:24:05PHONE RINGS
0:24:05 > 0:24:07'Lord Sugar is sending you on a business trip to meet
0:24:07 > 0:24:10'a client in Dubai.'
0:24:10 > 0:24:14Bloody hell. Two-day business trip. Pack your bags.
0:24:14 > 0:24:16Somebody find my teddy bear.
0:24:16 > 0:24:19MUSIC: "Teddy Bears' Picnic" by Henry Hall & His Orchestra
0:24:19 > 0:24:20You have returned back to me.
0:24:21 > 0:24:23PHONE RINGS
0:24:23 > 0:24:25'Please pack an overnight bag.'
0:24:25 > 0:24:27Pack an overnight bag.
0:24:28 > 0:24:31Overnight bag. What do we need? Most important thing - big teddy.
0:24:32 > 0:24:35We have been together for many, many years.
0:24:35 > 0:24:37He has helped me through
0:24:37 > 0:24:39many emotional difficulties
0:24:39 > 0:24:42and has provided great support.
0:24:42 > 0:24:44I don't think I could have become
0:24:44 > 0:24:46the person that I am without him.
0:24:49 > 0:24:52What I think is particularly sweet is that he is here with us tonight.
0:24:52 > 0:24:54APPLAUSE
0:25:01 > 0:25:03And he is wearing a tie especially for the show, as well.
0:25:03 > 0:25:05Yes, of course, of course.
0:25:05 > 0:25:07Um...
0:25:07 > 0:25:09I'm not interviewing the bear.
0:25:09 > 0:25:10LAUGHTER
0:25:10 > 0:25:12OK, there are only four weeks left now.
0:25:12 > 0:25:15I'm going to go to you and think who do you think will make the final?
0:25:15 > 0:25:18Dave, who do you think will make the final of those who are left?
0:25:18 > 0:25:24- I like Myles.- Yeah.- He's beautiful. - He is ripped as well.
0:25:24 > 0:25:27He is ripped. He lives in Monaco. He's everything I wish I was.
0:25:27 > 0:25:31- Anyone else?- Leah. I'd like her to win. I think she is...
0:25:31 > 0:25:33I like her drive and her ambition.
0:25:33 > 0:25:35I think she could learn a lot and, I suppose,
0:25:35 > 0:25:37that's the whole process of this whole thing is we all try
0:25:37 > 0:25:39and work out what we can get better at
0:25:39 > 0:25:42but I think she has got a really interesting nugget.
0:25:42 > 0:25:44OK. Marian?
0:25:44 > 0:25:46Jordan, I think, because he has done nothing wrong.
0:25:46 > 0:25:52And I really like Alex. I think individuality should be rewarded.
0:25:52 > 0:25:55He marches to the beat of his own drum. Give him a go.
0:25:57 > 0:26:00It's very easy to say about somebody else's money, that, isn't it?
0:26:00 > 0:26:03- Mark.- I agree. Alex would be a great finalist.
0:26:03 > 0:26:07That might be the only way he gets to the project manager, as well.
0:26:07 > 0:26:09DARA LAUGHS
0:26:09 > 0:26:11Of the women, I think Leah is the most likely finalist.
0:26:11 > 0:26:14Now, I don't think it can be Francesca cos her face is so angry.
0:26:14 > 0:26:17If you came in and she had been delayed on the Tube or
0:26:17 > 0:26:19something, you would think she was about to shoot you.
0:26:19 > 0:26:21And I think Luisa
0:26:21 > 0:26:23and Francesca will ultimately kill each other, leaving Leah.
0:26:23 > 0:26:26So I think... See, I did like...
0:26:26 > 0:26:28This is how much of a Jason fan I am.
0:26:28 > 0:26:30I came in here quite liking Neil. But when I saw that he was
0:26:30 > 0:26:34mean about him and said overall he was poor, Neil is dead to me now.
0:26:34 > 0:26:35LAUGHTER
0:26:35 > 0:26:37APPLAUSE
0:26:42 > 0:26:45Now, we are going to put you to the vote. Back to Jason here.
0:26:45 > 0:26:48Would you have fired him in that circumstance?
0:26:48 > 0:26:52You are a nice guy but you had to go.
0:26:52 > 0:26:54Marian?
0:26:54 > 0:26:56I still love you.
0:26:56 > 0:27:00- HE MOUTHS - But, yes, you're too good for this.
0:27:00 > 0:27:01Mark?
0:27:01 > 0:27:03I think he had to be fired after what we'll call
0:27:03 > 0:27:07- the abdication. Yeah. - OK, over to the audience, here.
0:27:07 > 0:27:09If you agree with Lord Sugar, hold up "fired",
0:27:09 > 0:27:11if you disagree, hold up "hired".
0:27:11 > 0:27:13Red! Red!
0:27:13 > 0:27:15I think that is green. It's "hired".
0:27:15 > 0:27:17CHEERING
0:27:18 > 0:27:21Even though you, yourself, would have fired you, you say.
0:27:21 > 0:27:22LAUGHTER
0:27:22 > 0:27:25Listen, we were wondering what to get you for some time
0:27:25 > 0:27:30and we thought, "No man is louche as you can ever have enough pyjamas."
0:27:30 > 0:27:34So we got a very special part of royal pyjamas but on the back
0:27:34 > 0:27:38it says, "I did it for the good of my team."
0:27:38 > 0:27:39APPLAUSE
0:27:39 > 0:27:41CHEERING
0:27:50 > 0:27:54I shall wear them with great pride and I shall always walk backwards when I'm wearing them.
0:27:54 > 0:27:56Just imagine you are in front of Lord Sugar,
0:27:56 > 0:27:58cos you walked backwards when you left him as well.
0:27:58 > 0:28:00Disappeared like he was the Queen or something.
0:28:00 > 0:28:03Jason, you have been a real favourite throughout this series.
0:28:03 > 0:28:06We have an embarrassment of riches for your highlights.
0:28:06 > 0:28:09Jack of all trades, that's me. I can even do a little dance.
0:28:09 > 0:28:11We'll do a tango, my dear.
0:28:14 > 0:28:17I'm not run of the mill, that's for sure.
0:28:17 > 0:28:19My mum would love him and all her friends at patchwork class.
0:28:19 > 0:28:21You seem an awfully nice fellow.
0:28:21 > 0:28:22I'm nice, really.
0:28:22 > 0:28:25My dear, love is what it's all about.
0:28:25 > 0:28:28I have pedigree, I have sophistication.
0:28:28 > 0:28:29Are you not ecstatic?
0:28:29 > 0:28:30I'd be delighted.
0:28:30 > 0:28:33- Can I tempt you with two or three?- OK.
0:28:33 > 0:28:35Take this. Hold this. Move there.
0:28:35 > 0:28:36Don't sit. Mount the steps.
0:28:36 > 0:28:38Not you, Jordan,
0:28:38 > 0:28:39somebody average-sized.
0:28:39 > 0:28:41I can blend into any environment.
0:28:41 > 0:28:42A big bird.
0:28:42 > 0:28:45And you put it on your arm and it flies away.
0:28:45 > 0:28:47Go on.
0:28:48 > 0:28:49Onwards.
0:28:49 > 0:28:51Jason is an ama... He's a good boy.
0:28:52 > 0:28:54We are going to run like hell.
0:28:59 > 0:29:00LAUGHTER
0:29:00 > 0:29:01APPLAUSE
0:29:01 > 0:29:03Ladies and gentlemen, Jason Leech.
0:29:03 > 0:29:05CHEERING
0:29:13 > 0:29:16And that's it for tonight. Thanks to all of my guests.
0:29:16 > 0:29:19Now some exciting news for all budding and current entrepreneurs.
0:29:19 > 0:29:21If you've got a great business idea
0:29:21 > 0:29:24and would like the opportunity to be Lord Sugar's business partner
0:29:24 > 0:29:27next year, go to our website at bbc.co.uk/apprentice,
0:29:27 > 0:29:30where you will find all the details on how to apply.
0:29:30 > 0:29:32You will be in with a chance of securing
0:29:32 > 0:29:35a quarter of a million pound investment so, please, give it a go.
0:29:35 > 0:29:36In the tradition of royal souvenirs,
0:29:36 > 0:29:40the Apprentice Times front page is also on our website, where you can
0:29:40 > 0:29:43print it out and keep it as a keepsake of this momentous occasion.
0:29:43 > 0:29:46It's the sort of thing we know you'll want to show your children
0:29:46 > 0:29:48and grandchildren in years to come.
0:29:48 > 0:29:51Next week's task, to create a new ready meal,
0:29:51 > 0:29:54leaves one candidate not being to Lord Sugar's taste.
0:29:54 > 0:29:58The ready meal market is worth over a billion pounds per year.
0:29:58 > 0:30:00- I sure as hell can't cook. - I don't cook stir-fries.
0:30:00 > 0:30:02I don't like healthy, horrible food.
0:30:02 > 0:30:04Bat's blood. Zombie's eyeballs.
0:30:04 > 0:30:05Dracula's dinners.
0:30:05 > 0:30:07Dracula Bolognese at Christmas.
0:30:07 > 0:30:12- The food looks powerful. If it tastes powerful...- We've done it.
0:30:12 > 0:30:14I don't know what pasata is. Patatas?
0:30:16 > 0:30:18Homicidal hummus.
0:30:18 > 0:30:20Let's not reinvent the wheel.
0:30:21 > 0:30:22It's horrible.
0:30:24 > 0:30:27See you next Wednesday at 10pm. Good night.
0:30:27 > 0:30:29CHEERING
0:30:35 > 0:30:39Subtitles by Red Bee Media Ltd