0:00:02 > 0:00:04This programme contains some strong language
0:00:04 > 0:00:08£250,000. It's an acorn which we want grown into a great oak tree.
0:00:09 > 0:00:13Lord Sugar's on the hunt for a brand-new business partner.
0:00:13 > 0:00:15If you think this process is tough,
0:00:15 > 0:00:17it's just got a whole lot tougher.
0:00:17 > 0:00:21Over the next 12 weeks, you are out of your comfort zone.
0:00:21 > 0:00:24Ready to fight for his funding,
0:00:24 > 0:00:2718 aspiring entrepreneurs.
0:00:27 > 0:00:30Supply and demand, that's what this is about.
0:00:30 > 0:00:33I'm demanding the answers, you'd better bloody well supply them.
0:00:35 > 0:00:38On the table, a quarter-million-pound investment,
0:00:38 > 0:00:44and a 50-50 partnership with Britain's toughest backer.
0:00:44 > 0:00:47You haven't used any of your skills, any of your knowledge.
0:00:47 > 0:00:51Mistake on that, mistake on this - straight in the bin.
0:00:51 > 0:00:52Rich, come on!
0:00:52 > 0:00:53Let's go, mate.
0:00:53 > 0:00:55It's a deal worth battling for.
0:00:55 > 0:00:56I sold the most yesterday.
0:00:56 > 0:00:59- You did yesterday - but this morning you didn't.- Whatever.- Yeah?
0:00:59 > 0:01:0018 candidates...
0:01:00 > 0:01:01Hang on. Ooh...
0:01:01 > 0:01:03Common sense prevails.
0:01:03 > 0:01:05We're going to be explosive.
0:01:05 > 0:01:0612 testing weeks.
0:01:06 > 0:01:07I really don't know what to do.
0:01:07 > 0:01:08I messed up a bit, didn't I?
0:01:08 > 0:01:10Get in!
0:01:10 > 0:01:12..one life-changing opportunity.
0:01:12 > 0:01:13You're fired.
0:01:13 > 0:01:14You're fired.
0:01:14 > 0:01:16This is a bad call on strategy.
0:01:16 > 0:01:18You're fired.
0:01:27 > 0:01:29Previously on The Apprentice...
0:01:29 > 0:01:32You're going to sell the priciest product of them all -
0:01:32 > 0:01:33property.
0:01:33 > 0:01:34I want to own my own tower block.
0:01:34 > 0:01:36Joseph aimed high...
0:01:36 > 0:01:38I don't think we come cheap.
0:01:38 > 0:01:39..but Selina...
0:01:39 > 0:01:41Can I see a floor plan?
0:01:41 > 0:01:42Um...
0:01:42 > 0:01:44..got stuck on the ground floor.
0:01:44 > 0:01:47I think I'd be more comfortable going off and doing some research.
0:01:47 > 0:01:48On the other team...
0:01:48 > 0:01:50It is a nice open space for the windows,
0:01:50 > 0:01:53to have the sun come in throughout the day and the night.
0:01:53 > 0:01:55..while Scott stumbled...
0:01:55 > 0:01:57This would be walking into the dining room.
0:01:57 > 0:01:59- Scott...- Yeah.- It's the lounge.
0:01:59 > 0:02:01..Richard and Vana...
0:02:01 > 0:02:04£1,369,150.
0:02:04 > 0:02:06..made a killing.
0:02:09 > 0:02:10In the boardroom...
0:02:10 > 0:02:14You sold over four million pounds worth of property. Very good.
0:02:14 > 0:02:17Scott, you are a very lucky man.
0:02:17 > 0:02:19..a shock result.
0:02:19 > 0:02:21- I would like to exit the process.- Oh!
0:02:21 > 0:02:22What is he doing?!
0:02:22 > 0:02:24You've actually made life a little bit easier for me.
0:02:24 > 0:02:26I'm off.
0:02:26 > 0:02:28Cross words were exchanged.
0:02:28 > 0:02:29I sold - you can't close your deal.
0:02:29 > 0:02:31- Fair enough you had... - You're shouting.
0:02:31 > 0:02:32Why do you have to shout?
0:02:32 > 0:02:34I've just got a loud voice.
0:02:34 > 0:02:35And Selina...
0:02:35 > 0:02:37I'm not trying to win a personality contest here.
0:02:37 > 0:02:41- Trust me, no-one's winning any personality contests here.- No.
0:02:41 > 0:02:42..got gazumped.
0:02:42 > 0:02:44You're not going to make it, Selina.
0:02:44 > 0:02:45You're fired.
0:02:46 > 0:02:49She became the 12th casualty of the boardroom.
0:02:49 > 0:02:52Now six remain to fight for the chance
0:02:52 > 0:02:56to become Lord Sugar's business partner.
0:03:01 > 0:03:035.30am.
0:03:03 > 0:03:05PHONE RINGS
0:03:12 > 0:03:13Good morning - Joseph speaking.
0:03:13 > 0:03:16'Lord Sugar would like you to meet him at the Olympic Park.
0:03:16 > 0:03:18'The cars will be outside in 20 minutes.'
0:03:19 > 0:03:21Wake up, guys!
0:03:21 > 0:03:24Olympic Park - 20 minutes.
0:03:24 > 0:03:25THEY GROAN
0:03:26 > 0:03:29I wonder how Scott is feeling today.
0:03:29 > 0:03:30Full of regret, probably.
0:03:30 > 0:03:33To exit yourself after nine weeks...
0:03:34 > 0:03:36- CHANTS:- We're going to win.
0:03:36 > 0:03:38That's it - we're going to win!
0:03:38 > 0:03:39We're going to win!
0:03:46 > 0:03:48You know when we get to the Olympic Park
0:03:48 > 0:03:50and we all go for project manager, what are we going to do?
0:03:50 > 0:03:52Paper, scissors, rock, or what?
0:03:52 > 0:03:54- Fight to the death. - Fight to the death.
0:03:55 > 0:03:58Between the two teams, aren't we the better team?
0:03:58 > 0:03:59- Um...- I know I'm biased.
0:03:59 > 0:04:01I mean, we're all quite good on a professional level.
0:04:01 > 0:04:04- Yeah.- The others are quite good on a scrotie sort of,
0:04:04 > 0:04:06"I'll run in and sell it," level.
0:04:08 > 0:04:10The London Aquatic Centre...
0:04:11 > 0:04:15..site of Olympic glory during London 2012...
0:04:17 > 0:04:21..now where the public reach their fitness goals.
0:04:23 > 0:04:26- Good morning. - ALL: Good morning, Lord Sugar.
0:04:26 > 0:04:29The UK is a nation of snackers,
0:04:29 > 0:04:34and there is a rapidly growing market for healthier alternatives,
0:04:34 > 0:04:40so, for your next task, I'd like you to create your own healthy snacks,
0:04:40 > 0:04:43and then pitch your range to three major retailers.
0:04:43 > 0:04:46The team with the most orders will win,
0:04:46 > 0:04:49and on the losing team, at least one of you will be fired.
0:04:49 > 0:04:52Now, let's not waste this opportunity,
0:04:52 > 0:04:54because we're getting close to the end now.
0:04:54 > 0:04:58So, I'd like to see everyone contributing in this task.
0:04:58 > 0:05:01Off you go, and I'll see you in a couple of days' time.
0:05:03 > 0:05:07The UK spends 90 billion a year on snacks -
0:05:07 > 0:05:11a recent trend for healthy living means virtuous products
0:05:11 > 0:05:14are taking a big bite out of the market.
0:05:14 > 0:05:16- I love these.- I like it.
0:05:16 > 0:05:18Today, teams must create their own healthy snack...
0:05:18 > 0:05:21You go out, you get your sandwich, chocolate bar
0:05:21 > 0:05:23and your packet of crisps at lunch, so we want to try and change that.
0:05:23 > 0:05:27..and, tomorrow, pitch it to three leading retailers.
0:05:27 > 0:05:29I've looked at who we're pitching to.
0:05:29 > 0:05:32My former employer is on the list.
0:05:32 > 0:05:34What I am nervousness...is about
0:05:34 > 0:05:38is I've not got much experience in producing any kind of foods.
0:05:38 > 0:05:40I'm not going to say I'm an amazing chef,
0:05:40 > 0:05:43I'm not going to say that I have experience in producing products,
0:05:43 > 0:05:45- because I have definitely don't.- Mm.
0:05:45 > 0:05:50I eat, er, snack bars, so what I suggest is,
0:05:50 > 0:05:54if I project manage this task, then we can use Gary with the pitching.
0:05:54 > 0:05:57Yeah, I'm more than happy - I'm right behind it on the retailing.
0:05:57 > 0:05:59Now's not the time to hide.
0:05:59 > 0:06:00Heading up the other team...
0:06:00 > 0:06:03I'm quite happy to roll as project manager.
0:06:03 > 0:06:05..gym enthusiast Brett.
0:06:05 > 0:06:07I'm quite conscious of food, the nutritional values,
0:06:07 > 0:06:11cos I've always done the protein shakes and this, that and the other.
0:06:11 > 0:06:13I'm just letting you know that the pitching's not an issue for me.
0:06:13 > 0:06:16I am happy to support you as project manager.
0:06:16 > 0:06:18On that basis, I will support it.
0:06:18 > 0:06:22- Remember, I run a digital marketing agency...- Yeah.
0:06:22 > 0:06:24..and I make packaging, brands, logos, so...
0:06:24 > 0:06:26That's why I thought of you straight away.
0:06:26 > 0:06:28And in some respects, it's almost not...
0:06:28 > 0:06:30it's just worth it, sticking me there on my own,
0:06:30 > 0:06:33- I'll be as happy as Larry.- Well, I think, myself, you'll smash that -
0:06:33 > 0:06:35you've got a good eye for product design.
0:06:35 > 0:06:38CLAUDE: Richard has got skills in this area - it's marketing...
0:06:38 > 0:06:40you'd have thought that he would be a very good project manager,
0:06:40 > 0:06:42but Richard always plays a tricky game,
0:06:42 > 0:06:46so you're never quite sure if this is a tactical move by him,
0:06:46 > 0:06:48or genuinely he felt that Brett was the right man.
0:06:48 > 0:06:52Next, choose what type of snack to make.
0:06:52 > 0:06:55- VANA:- Crackers or crisps - that's my opinion.
0:06:55 > 0:06:58Vegetable crisps - they're high fibre, low calorie, high nutrient.
0:06:58 > 0:07:01- Something like this. - I agree with the crisps,
0:07:01 > 0:07:03but we've got to have that element of difference.
0:07:03 > 0:07:06- People like cauliflower cheese.- Mm. - That could be a variation of crisps,
0:07:06 > 0:07:08where you could have cauliflower cheese.
0:07:08 > 0:07:09I'm quite happy to run with that.
0:07:09 > 0:07:12GARY: Crisps are a good seller, but I'm nervous with crisps -
0:07:12 > 0:07:16even vegetable crisps, because if I wanted a healthy snack,
0:07:16 > 0:07:17I'd just avoid crisps altogether.
0:07:17 > 0:07:20I'm thinking impulse, I'm thinking on the go,
0:07:20 > 0:07:22and I think if you're going for mass market,
0:07:22 > 0:07:24then bars are really, really the one.
0:07:24 > 0:07:25I think it's a great choice,
0:07:25 > 0:07:28because a lot of people do skip meals these days.
0:07:28 > 0:07:30- They give you energy... - Energy's good.- ..good for you.
0:07:30 > 0:07:33- Yeah, I think that's right. - Yeah.- Cool.
0:07:33 > 0:07:3410.30.
0:07:34 > 0:07:35- Have a good day!- Good luck.
0:07:35 > 0:07:39- Keep in contact, right?- Yeah, let's stay in touch all day.- Yes!
0:07:39 > 0:07:42Time for teams to create sample snacks...
0:07:42 > 0:07:44and build brands.
0:07:44 > 0:07:46'In terms of brand names and stuff,'
0:07:46 > 0:07:49I'm, seeing the front of the packet as a massive V.
0:07:49 > 0:07:50Yeah, I like that.
0:07:50 > 0:07:52'Cos then it's basically just vegetables,'
0:07:52 > 0:07:55and that V would be a different colour each time,
0:07:55 > 0:07:58and you would have a colour scheme for each bag.
0:07:58 > 0:07:59So, I'm therefore thinking that
0:07:59 > 0:08:03if you're going to be doing three different types of vegetable...
0:08:03 > 0:08:06- Yeah.- Then you could maybe choose one from each colour scheme.
0:08:06 > 0:08:08Great stuff. Bye!
0:08:08 > 0:08:10Looks like we're all on track.
0:08:10 > 0:08:12Victory is within our midst.
0:08:12 > 0:08:15- We're not going to allow the colour to dictate our taste.- No.
0:08:15 > 0:08:16That's not what we're doing.
0:08:16 > 0:08:19- If we can get the balance of flavours right...- Yeah.- ..on the product,
0:08:19 > 0:08:20I think we'll smash it.
0:08:20 > 0:08:22PHONE CHIMES Hello!
0:08:22 > 0:08:24Charleine, I've got a couple of ideas of names, if you want.
0:08:24 > 0:08:27- Yes, please! - So, I was thinking "Life"...
0:08:27 > 0:08:29Could you spell it out to me, Joseph?
0:08:29 > 0:08:31L-I-F-E.
0:08:31 > 0:08:34- Yeah. - "Rejuvenation".
0:08:34 > 0:08:35So, "Rejuvenation Bar".
0:08:35 > 0:08:37Perfect.
0:08:37 > 0:08:41Set on Joseph's Rejuvenation idea...
0:08:41 > 0:08:45Charleine visits a raw food restaurant...
0:08:45 > 0:08:47We're wanting to produce a snack bar.
0:08:47 > 0:08:49..hunting for healthy ingredients.
0:08:49 > 0:08:51We want to introduce the superfoods into it,
0:08:51 > 0:08:53to give it a really healthy selling point.
0:08:53 > 0:08:56Well, superfoods are a such a big thing right now.
0:08:56 > 0:08:57Well, this one here is baobab.
0:08:57 > 0:09:00This is the most amazing source of protein.
0:09:00 > 0:09:0360% protein. Can you taste, it's quite tangy?
0:09:03 > 0:09:04- Yes, yes, yes!- Yeah.
0:09:04 > 0:09:08We're aiming the bar at everyone, to replace chocolate bars.
0:09:08 > 0:09:11There's a few key ingredients that I'm interested in using.
0:09:11 > 0:09:15So, the next one is acai. It's a berry that comes from the Amazon.
0:09:15 > 0:09:18There is no comparison - the antioxidants are right up there.
0:09:18 > 0:09:21- It's incredible at balancing blood sugar levels.- Right.
0:09:21 > 0:09:24They all have really good selling points about them,
0:09:24 > 0:09:27they all do really great things for the body...
0:09:27 > 0:09:28The last one here is maca.
0:09:28 > 0:09:34It's amazing for fertility. It's actually known as nature's Viagra.
0:09:34 > 0:09:36It is a great product that we're going to be producing,
0:09:36 > 0:09:39and I'm looking forward to bringing it all together.
0:09:39 > 0:09:41Across town...
0:09:42 > 0:09:45In charge of branding, Joseph and Gary.
0:09:45 > 0:09:46PHONE RINGS
0:09:46 > 0:09:48- Hello, Charleine.- 'Hiya.'
0:09:48 > 0:09:50Basically, the concept is,
0:09:50 > 0:09:53'superfoods - they've got so many positive facts.'
0:09:53 > 0:09:57So, I'm thinking for one of them... is the Babboo... Um, the Buba Bar.
0:09:57 > 0:09:58The Baobab?
0:09:58 > 0:10:00That's the - yeah. B-A-O-B-A.
0:10:00 > 0:10:01We want to be careful
0:10:01 > 0:10:03how we pronounce these tomorrow, I tell you.
0:10:03 > 0:10:05'The next one is the maca one.'
0:10:05 > 0:10:10Listen to this for the selling points for the packaging on this one.
0:10:10 > 0:10:12It balances your hormones,
0:10:12 > 0:10:14it is known as Britain's Viagra.
0:10:14 > 0:10:16So, yeah, great for conceiving.
0:10:16 > 0:10:19'Suits with the name "Rejuvenate", then.
0:10:19 > 0:10:21'Yeah - the Rejuvenate Bar.'
0:10:21 > 0:10:222pm.
0:10:22 > 0:10:25Hi, how are you? I'm Brett, this is Vana - we're from Connexus.
0:10:25 > 0:10:26Next for the teams...
0:10:26 > 0:10:28- Hi, how are you?- Hi!
0:10:28 > 0:10:29..cook up their snacks.
0:10:29 > 0:10:31This is where the magic happens.
0:10:31 > 0:10:34Each must produce three different flavours.
0:10:34 > 0:10:37So, the main ingredient I'm going to use is the acai.
0:10:37 > 0:10:40- The baoba... - Baobab.- Yeah, that one!- Yeah.
0:10:40 > 0:10:44The maca - it's great for contraception.
0:10:44 > 0:10:46Not for contraception! For...
0:10:46 > 0:10:49- The other one.- Sexual function. - Yes, that's it.
0:10:49 > 0:10:51For Brett and Vana...
0:10:51 > 0:10:53What does dehydration actually do to the size of this?
0:10:53 > 0:10:57Reduces a courgette probably to about 5-10% of its previous weight.
0:10:57 > 0:11:00..a crash-course in vegetable crisps.
0:11:00 > 0:11:02How long does it take to dehydrate?
0:11:02 > 0:11:04If you were just putting courgette in the dehydrator,
0:11:04 > 0:11:07- probably four or five hours it would be done.- OK.
0:11:07 > 0:11:09If you soak it in lots of salt, it will take longer.
0:11:09 > 0:11:12You know something? Vana and Brett may be onto something here,
0:11:12 > 0:11:14because they're not frying the product -
0:11:14 > 0:11:17they're dehydrating it, thereby retaining all the nutrients,
0:11:17 > 0:11:20and if they do that, it's quite possible that they can then claim
0:11:20 > 0:11:22that they've got a snack that is healthy.
0:11:22 > 0:11:24So, I was thinking kind of like the onion and cheese theme...
0:11:24 > 0:11:26Cheese and onion, yeah.
0:11:26 > 0:11:28..that everyone likes here, and the other one I was thinking,
0:11:28 > 0:11:30cabbage goes well with sweet,
0:11:30 > 0:11:32so we could do kind of like two salty crisps
0:11:32 > 0:11:35- and then one more of a... - Sweetie, sort of...- Sweetie, yeah.
0:11:35 > 0:11:37So it's not all savoury.
0:11:37 > 0:11:38- Yeah, I'm happy with that.- Yeah?
0:11:38 > 0:11:39RICHARD: It's all about simple -
0:11:39 > 0:11:42and I want that V to feel like it's a bit traditional,
0:11:42 > 0:11:43- maybe a little bit old-fashioned. - Yeah.
0:11:43 > 0:11:45Perfecting packaging...
0:11:45 > 0:11:46It's just going to be all about the V,
0:11:46 > 0:11:49and the fonts that we're going to use on it.
0:11:49 > 0:11:50..Richard.
0:11:50 > 0:11:52I'm looking for something a little bit old,
0:11:52 > 0:11:54but really bolshie - traditional...
0:11:54 > 0:11:56Englishy...
0:11:56 > 0:12:00We've all bought in to this crisp idea, and vegetable crisp,
0:12:00 > 0:12:03carte blanche to do what I need to do on the branding...
0:12:03 > 0:12:06Boost it up into a large V.
0:12:06 > 0:12:10Rotate the S so that it becomes a line with the V.
0:12:10 > 0:12:14..and now I can actually get the branding sorted
0:12:14 > 0:12:16and come back to the guys with great ideas.
0:12:16 > 0:12:18I quite like that way of working.
0:12:18 > 0:12:20- PHONE RINGS Sorry...- Sure.
0:12:20 > 0:12:22- Richard? - Hello, mate - how you doing?
0:12:22 > 0:12:24Yeah, not too bad - just trying to get the recipes right.
0:12:24 > 0:12:27Tell him that we're doing the courgette with tomato and oregano.
0:12:27 > 0:12:29So, we're going to be doing courgette
0:12:29 > 0:12:31with oregano and the tomato.
0:12:31 > 0:12:34OK, so, if I said "Mediterranean courgette"...
0:12:34 > 0:12:36Yeah, we like that.
0:12:36 > 0:12:38- And then we've got red onion and cheese.- Yeah.
0:12:38 > 0:12:39It's not made with real cheese -
0:12:39 > 0:12:41it's made with a nutritional yeast.
0:12:41 > 0:12:44Mate, I can't sell "red onion and nutritional yeast".
0:12:44 > 0:12:46All you do is just do red onion crisps, then.
0:12:46 > 0:12:49- Red onion crunch.- Yes.
0:12:49 > 0:12:51'And then number three, we're thinking cabbage'
0:12:51 > 0:12:53with beetroot and agave.
0:12:53 > 0:12:54You just make sure you make it
0:12:54 > 0:12:57the nicest-tasting versions of those three.
0:12:57 > 0:12:59'We're trying our best.'
0:12:59 > 0:13:00Cheers, bye.
0:13:01 > 0:13:055g of Himalayan salt. Maybe some smoked paprika.
0:13:05 > 0:13:07- Oregano?- Oregano...
0:13:07 > 0:13:09Although Brett is project manager,
0:13:09 > 0:13:12he's actually third in line to the throne.
0:13:12 > 0:13:15Some garlic powder or something of the sort, to give it some flavour.
0:13:15 > 0:13:16That's five.
0:13:16 > 0:13:20You have King Richard sitting majestically at the top...
0:13:20 > 0:13:23you've then got Princess Vana, who's managing the kitchen,
0:13:23 > 0:13:25and then...you've got Brett.
0:13:25 > 0:13:28- All down my trousers.- Oh, no!
0:13:30 > 0:13:33That's fucking beetroot, as well - that's going to stain.
0:13:33 > 0:13:35Mid-afternoon...
0:13:36 > 0:13:39Refining her snack bar recipes, hairdresser Charleine.
0:13:42 > 0:13:47My aim now is to produce a tasty bar that ties in the main ingredients.
0:13:47 > 0:13:49- Did you weigh those?- These?
0:13:49 > 0:13:52No, because I'm going to go with what I think's best for the ingredients...
0:13:52 > 0:13:54- OK.- ..without overdoing it.
0:13:56 > 0:13:59I think I'm just going to add a touch more berries to it.
0:13:59 > 0:14:02- KARREN:- Charleine wants to produce a health snack -
0:14:02 > 0:14:05now, with a health snack, you want to have a nutritional benefit.
0:14:05 > 0:14:07She won't know what her nutritional benefit is,
0:14:07 > 0:14:09because she hasn't measured anything.
0:14:09 > 0:14:11How do I know what I'm doing?
0:14:11 > 0:14:14She's just been throwing in things willy-nilly.
0:14:14 > 0:14:17I mean, that is going to be really difficult for her -
0:14:17 > 0:14:19to sell a health product
0:14:19 > 0:14:22without knowing what the health benefits are.
0:14:24 > 0:14:26Ahem...
0:14:26 > 0:14:28SHE COUGHS
0:14:29 > 0:14:31In Soho...
0:14:31 > 0:14:33I think that's going to be a nice background.
0:14:33 > 0:14:35I think it shows rejuvenation, definitely.
0:14:35 > 0:14:38..Joseph and Gary breathe life into Rejuvenate.
0:14:38 > 0:14:40I mean, the only thing I'm nervous about is,
0:14:40 > 0:14:42what we're trying to do is appeal to the mass market.
0:14:42 > 0:14:46Does it just really target ladies, and women?
0:14:46 > 0:14:49You can't cut that hair off on a straight line, could you?
0:14:49 > 0:14:52- To make it a man?- It would be less gender specific then, I think,
0:14:52 > 0:14:55and the "Rejuvenation" over the top of that.
0:14:55 > 0:14:56- I like it. - PHONE RINGS
0:14:56 > 0:14:59Next job - note the nutritional information.
0:14:59 > 0:15:01You OK to speak?
0:15:01 > 0:15:04I have a really lot to do here, OK, Gary?
0:15:04 > 0:15:07But when do you think you'll be able to get this recipe over to us?
0:15:07 > 0:15:09I'm still in the middle of making the bars.
0:15:09 > 0:15:12As soon as you've done that, can you give us a call back?
0:15:12 > 0:15:14I've just made one mix - I've got the other two to make,
0:15:14 > 0:15:17ad I need to make sure they're spot on. OK, mate?
0:15:17 > 0:15:19Little bit nervous at the moment.
0:15:19 > 0:15:21Totally respect that Charleine's under pressure,
0:15:21 > 0:15:23and she's on her own, but, end of the day,
0:15:23 > 0:15:24if we're going to produce a product,
0:15:24 > 0:15:26it needs to have the right information on it,
0:15:26 > 0:15:27because if it doesn't,
0:15:27 > 0:15:30we might as well not turn up for the pitch tomorrow.
0:15:30 > 0:15:315.30pm.
0:15:31 > 0:15:34Everything has to be separated on these trays,
0:15:34 > 0:15:37in order for it to dehydrate properly.
0:15:37 > 0:15:39By seven o'clock, all work must stop...
0:15:39 > 0:15:43This is why they say chefs is the most stressful job!
0:15:43 > 0:15:45..so health benefits can be checked...
0:15:45 > 0:15:48Superfoods are all high in antioxidants,
0:15:48 > 0:15:49and they're naturally healthy.
0:15:49 > 0:15:51..and packaging printed.
0:15:51 > 0:15:53I think we need some more of this yeast.
0:15:53 > 0:15:55- It's quite powerful at the minute. - I'm worried
0:15:55 > 0:15:57it doesn't have enough flavour - enough dimension.
0:15:57 > 0:15:59- You can taste that garlic, though. - Too much?- That's enough.
0:15:59 > 0:16:02The situation's stressful. You're not going to get away from that -
0:16:02 > 0:16:05everything's about measurements, calculations, percentages.
0:16:05 > 0:16:08- 50g of oil.- I think I need to put a little bit more.
0:16:08 > 0:16:10- A little bit more what?- Olive oil.
0:16:10 > 0:16:12Right, hang on a minute - 50g of olive oil?
0:16:12 > 0:16:15I don't think that's right. I put over 100g.
0:16:15 > 0:16:18- That's 150g.- I know - but this is a separate one.
0:16:18 > 0:16:20Vana's laughing it off - I'm the project manager,
0:16:20 > 0:16:23so, for me, I want to make sure that everything's done to the button.
0:16:23 > 0:16:27- You're...mad science! - No, because the flavours diminish.
0:16:27 > 0:16:28Yum!
0:16:28 > 0:16:30PHONE RINGS
0:16:30 > 0:16:33Can we say "reduced in calories"?
0:16:33 > 0:16:35Um, I don't think you should say that.
0:16:35 > 0:16:37What other nutritional claims can we make?
0:16:37 > 0:16:39Can we say it's gluten-free and vegan?
0:16:39 > 0:16:41It is gluten-free, and it is vegan.
0:16:41 > 0:16:43- And is it raw?- It is raw, yeah. It will be raw.
0:16:43 > 0:16:46So, it's gluten-free, vegan and raw.
0:16:46 > 0:16:48That's cool, OK - so, gluten-free, vegan and raw.
0:16:48 > 0:16:50Slip it down on a slicing machine,
0:16:50 > 0:16:52we've coated it up as, like, a marinade,
0:16:52 > 0:16:54and it's gone into the dehydration machine.
0:16:54 > 0:16:56So, that one there is the crisp.
0:16:56 > 0:16:57OK.
0:16:57 > 0:17:01Um, we're going to say gluten-free.
0:17:01 > 0:17:04If you just put "vegan" instead of "high in nutrients"
0:17:04 > 0:17:05for the time being...
0:17:06 > 0:17:10Five minutes before the print deadline...
0:17:10 > 0:17:12PHONE RINGS
0:17:12 > 0:17:14..for Charleine, two recipes down...
0:17:14 > 0:17:16'Charleine, how are you getting on, mate?'
0:17:16 > 0:17:17..one still to go.
0:17:17 > 0:17:20'Just hold on one second - you need to listen really, really carefully.'
0:17:20 > 0:17:21OK.
0:17:21 > 0:17:23Oh...fuck.
0:17:23 > 0:17:26Right, um...ingredients have changed.
0:17:26 > 0:17:30This was crazy. The first oil I was using wasn't working, OK?
0:17:30 > 0:17:32Charleine, slow down, mate.
0:17:32 > 0:17:35Instead of almond nut butter, I've used peanut butter.
0:17:35 > 0:17:36What's that, sorry, mate?
0:17:36 > 0:17:38I've still got the other tray to put on, right?
0:17:38 > 0:17:41- Listen to the second one. - Charleine, I know you're in a rush,
0:17:41 > 0:17:43but we've got to get this absolutely right.
0:17:43 > 0:17:4645g of coconut, two drops of vanilla...
0:17:46 > 0:17:48Charleine... Charleine, is...?
0:17:48 > 0:17:51..two drops of almond, 20g of cherry...
0:17:51 > 0:17:53- Charleine...- OK, got it?
0:17:53 > 0:17:57In the booba one is 50g of pomegranate.
0:17:57 > 0:18:00OK, just grab as much of that as you can.
0:18:00 > 0:18:02Agh...well, that's it, then, innit?
0:18:02 > 0:18:04There's no point...what can we do?
0:18:04 > 0:18:08We just can go with we've got. It's not ideal, but...
0:18:08 > 0:18:11"natural energy", "superfoods", "high in antioxidants"...
0:18:11 > 0:18:137pm.
0:18:13 > 0:18:16"Eat well, live well, feel great about you." There you go.
0:18:16 > 0:18:18Packaging off to the printers...
0:18:18 > 0:18:19Thank you so much.
0:18:19 > 0:18:21..kitchens closed.
0:18:21 > 0:18:25- I hope we created some good crisps! - Tomorrow morning will tell!
0:18:25 > 0:18:27Fingers crossed!
0:18:28 > 0:18:32Tomorrow, pitch for a healthy slice of the market.
0:18:35 > 0:18:368am.
0:18:37 > 0:18:39- Turn around.- Just do it, you...
0:18:39 > 0:18:42- Ooh!- Very good!
0:18:42 > 0:18:46"Great for the busy, the health-conscious and the hungry."
0:18:46 > 0:18:49It's gluten-free, it's vegan proof, it's raw...
0:18:49 > 0:18:51The raw bit, just to let you know -
0:18:51 > 0:18:55I looked at it, and I thought, "How..." And raw? It just...
0:18:55 > 0:18:57Raw means uncooked.
0:18:57 > 0:19:00It just means that the product itself is a raw product.
0:19:00 > 0:19:01I took "raw" off it.
0:19:03 > 0:19:04DOORBELL RINGS
0:19:04 > 0:19:06For Brett's team...
0:19:06 > 0:19:07Thank you.
0:19:07 > 0:19:10..three types of dehydrated vegetable crisp.
0:19:10 > 0:19:11Fingers crossed!
0:19:11 > 0:19:14- Mm!- This is the courgette.
0:19:14 > 0:19:15Do you like them?
0:19:15 > 0:19:16They are actually quite tasty.
0:19:16 > 0:19:18I genuinely like them!
0:19:18 > 0:19:20Oh, wow! That tastes so Mediterranean-y.
0:19:20 > 0:19:22I'm really pleasantly surprised.
0:19:22 > 0:19:25- All right...- Slightly oily, but... - ..this is the beetroot.
0:19:25 > 0:19:28It's foil packeted, so it's going to harbour the moisture a lot more.
0:19:28 > 0:19:31It's excess. There's excess.
0:19:31 > 0:19:33- You can't miss that "Rejuvenate" on that package, can you?- No.
0:19:33 > 0:19:35For Charleine, Rejuvenate.
0:19:35 > 0:19:37These are all quite a bit crumbly.
0:19:37 > 0:19:38I don't want to open one of these ones.
0:19:38 > 0:19:40If someone said to you, "What flavour's this?"
0:19:40 > 0:19:42you wouldn't say, "It's baobab."
0:19:42 > 0:19:45- What flavour would you say it is? - Pomegranate with peppermint.
0:19:45 > 0:19:46Pomegranate with peppermint?
0:19:46 > 0:19:48Tastes quite...
0:19:48 > 0:19:49pepperminty.
0:19:49 > 0:19:51We've got a report here from the nutritionist.
0:19:51 > 0:19:55The following claim basically has to be removed from the packaging...
0:19:55 > 0:19:57"It's high in antioxidants."
0:19:57 > 0:20:00"Superfood snack, high in antioxidants."
0:20:00 > 0:20:02What I don't get is why.
0:20:02 > 0:20:04"Superfoods are sources of antioxidants,
0:20:04 > 0:20:06"but do not appear in sufficient quantities."
0:20:06 > 0:20:09So, the problem is, we haven't put enough in the product.
0:20:09 > 0:20:11- That's the reason why.- Right.
0:20:11 > 0:20:12It is on there. We've got to take it off.
0:20:12 > 0:20:15One of you guys starting to mark these out?
0:20:16 > 0:20:19Today is going to be tough, for all three retailers.
0:20:19 > 0:20:22We're going in there with a product with felt black tip
0:20:22 > 0:20:23over some of the labels - but the thing is,
0:20:23 > 0:20:25what I've learnt from my experience,
0:20:25 > 0:20:28is don't try and pull the wool over people's eyes.
0:20:28 > 0:20:30Go with what we've got - sell the dream, sell the concept,
0:20:30 > 0:20:32and really show that passion.
0:20:32 > 0:20:34These haven't got the other ingredients on.
0:20:34 > 0:20:37- We didn't have a clear ingredients list to work with.- Let's be honest,
0:20:37 > 0:20:38we're not going to the pitch to sell these
0:20:38 > 0:20:41based on what ingredients we've got on here, because they're all wrong.
0:20:41 > 0:20:44- Yeah.- So, I think what we've got to concentrate on now
0:20:44 > 0:20:45- is how we're going to spin it. - Yeah.
0:20:45 > 0:20:50Today, teams must pitch their snacks to three major retailers.
0:20:50 > 0:20:54I'm wanting Gary to do most of the speaking in the pitching.
0:20:54 > 0:20:57You've worked in these big places before.
0:20:57 > 0:21:00So, basically, for our first pitch, it's going to be led by myself.
0:21:00 > 0:21:03- Are you saying that you're going to lead all three pitches?- No.
0:21:03 > 0:21:05I guess... I guess the only thing I'll say is,
0:21:05 > 0:21:07I will back you up on your first pitch.
0:21:07 > 0:21:10The pitch that I'm leading, I want to start.
0:21:10 > 0:21:12Right.
0:21:12 > 0:21:16- 9.45.- I'm happy about the product, guys, so let's make it happen.
0:21:16 > 0:21:18While half head to their first pitch...
0:21:18 > 0:21:20RICHARD: Remember, these...
0:21:20 > 0:21:23- "The vegetable crisp that's bursting with flavour."- Yeah.
0:21:23 > 0:21:25I do think it'll work well, you know,
0:21:25 > 0:21:27We'd would love an initial order of 100,000 units,
0:21:27 > 0:21:29or something like that.
0:21:29 > 0:21:31The rest test their snacks on public.
0:21:31 > 0:21:33What's the first impact it has on you?
0:21:33 > 0:21:34It's quite natural,
0:21:34 > 0:21:37- but it looks like it's bursting out of the paper.- Good!
0:21:37 > 0:21:39Giving people the Vs, Vana.
0:21:39 > 0:21:42It looks quite... I guess it looks quite healthy...
0:21:42 > 0:21:43OK.
0:21:43 > 0:21:44Apart from the red cabbage.
0:21:44 > 0:21:46You don't like the red cabbage?!
0:21:46 > 0:21:47You tend to pick it up in a kebab shop.
0:21:47 > 0:21:49They're not quite crisp enough.
0:21:49 > 0:21:51Oh, I'm going to give you a napkin, cos that's the one thing -
0:21:51 > 0:21:54- they're a little bit oily, right? - They ARE a bit oily.
0:21:54 > 0:21:57On the other team, Joseph reveals Rejuvenate.
0:21:57 > 0:22:00On the name, Rejuvenate - it doesn't do anything for me
0:22:00 > 0:22:01one way or the other, to be honest.
0:22:01 > 0:22:04- It's not very catchy. - I like the name.- You like the name?
0:22:04 > 0:22:07- Do you think it's going to stand out on the shelf?- No.- No.
0:22:07 > 0:22:08- No?- No.
0:22:08 > 0:22:11- Crumbly, already.- Looks a bit crumbly and soft, doesn't it?
0:22:11 > 0:22:13That is so, so, so dry.
0:22:13 > 0:22:14It's almost like it's gone off.
0:22:14 > 0:22:17It tastes like a blended-up Cornetto.
0:22:17 > 0:22:19Back to the drawing board, then, is it?
0:22:19 > 0:22:22Now for the pitch - laid on by Lord Sugar...
0:22:22 > 0:22:24- Good luck.- Good luck! Yes, we'll do this, OK?
0:22:24 > 0:22:25Cool - let's go.
0:22:25 > 0:22:28..one specialist retailer for each team.
0:22:30 > 0:22:31For Charleine and Gary,
0:22:31 > 0:22:35with sales over ten million health bars each year...
0:22:35 > 0:22:36- Good morning.- Morning!
0:22:36 > 0:22:37Morning.
0:22:37 > 0:22:40..it's Holland & Barrett.
0:22:44 > 0:22:46Good morning, ladies and gentleman.
0:22:46 > 0:22:47We're living in a generation
0:22:47 > 0:22:49where people are a lot more health cautious
0:22:49 > 0:22:51than what they ever used to be.
0:22:51 > 0:22:53When I produced this product,
0:22:53 > 0:22:55my aim was to replace all high-sugary bars
0:22:55 > 0:22:58with a healthy-tasting alternative.
0:22:58 > 0:23:00- Mine's fallen apart a little bit. - Very crumbly, yes.
0:23:00 > 0:23:01- GARY:- Yeah, we...
0:23:01 > 0:23:03- They are a bit crumbly... - It's lack of moisture.
0:23:03 > 0:23:06- ..it didn't have long enough to set. - So, the finished product will be more firm?
0:23:06 > 0:23:09- Will be a lot more firmer, yeah. - What would be great...
0:23:09 > 0:23:11- Do you like that? - Do you like it?- Do you like it?
0:23:11 > 0:23:12- No.- OK.
0:23:12 > 0:23:15The benefits of the snack bars are phenomenal.
0:23:15 > 0:23:17The main ingredients are superfoods.
0:23:17 > 0:23:20They have extra-large doses of antioxidants,
0:23:20 > 0:23:22thought to ward off cancer.
0:23:22 > 0:23:24How much of it is in the bar?
0:23:24 > 0:23:273g of the main ingredient.
0:23:27 > 0:23:29- 3g? - Yes.
0:23:29 > 0:23:31If there's only 3g in the bar itself,
0:23:31 > 0:23:34are you really getting that hit of the superfoods?
0:23:34 > 0:23:35We believe so.
0:23:35 > 0:23:37I mean, we could obviously probably look at increasing that.
0:23:37 > 0:23:41What's the reason for the blanked-out message on the front?
0:23:41 > 0:23:44We're unable to use the "high in antioxidants" on our packaging.
0:23:44 > 0:23:46Well, you need to be clear about this -
0:23:46 > 0:23:49because as a retailer of very specialist products, here,
0:23:49 > 0:23:52we'll not allow branding that claims to do something it doesn't.
0:23:52 > 0:23:53Does it rejuvenate?
0:23:53 > 0:23:55OK, so, we absolutely believe it does,
0:23:55 > 0:23:58in terms of the source of energy, and we're going down the fact
0:23:58 > 0:24:00that if you've got energy, you're rejuvenated.
0:24:00 > 0:24:04It is the future - they contain so much goodness within them.
0:24:04 > 0:24:05- Thank you.- Thank you.
0:24:05 > 0:24:06Thank you very much.
0:24:09 > 0:24:10Oh, I need some water!
0:24:10 > 0:24:13I think I need a litre after one of those.
0:24:13 > 0:24:14They've got a few problems here.
0:24:14 > 0:24:17They've got to be more passionate about the superfoods,
0:24:17 > 0:24:21because that is a hot topic on the market,
0:24:21 > 0:24:23and that could get them a result -
0:24:23 > 0:24:25but at the minute, it's not looking likely.
0:24:25 > 0:24:28- GARY:- There was tough questions that we didn't know the answers to,
0:24:28 > 0:24:30and I'm sure there'll be more tough questions.
0:24:30 > 0:24:32I think, when we go into the next pitch,
0:24:32 > 0:24:35we really need to sell the benefits of each ingredient,
0:24:35 > 0:24:37and say that is what it's all about.
0:24:37 > 0:24:39- On to the next one. - Yes, let's do it.
0:24:42 > 0:24:46With over 250 health clubs worldwide,
0:24:46 > 0:24:49the clients for Brett's first pitch...
0:24:49 > 0:24:50Hi, guys, you all right?
0:24:50 > 0:24:51Feel free to have a look.
0:24:51 > 0:24:52..Virgin Active.
0:24:53 > 0:24:56We are aware that as a culture, and as an economy,
0:24:56 > 0:25:00we are always looking to better ourselves health-wise, food-wise
0:25:00 > 0:25:04and absolutely everything that contributes to that value.
0:25:04 > 0:25:06For us, it was quite important that if we were going to represent
0:25:06 > 0:25:08our product in your establishment,
0:25:08 > 0:25:11we wanted to make sure that all the key elements were at the front fore,
0:25:11 > 0:25:13so that we didn't look like we were going to do any
0:25:13 > 0:25:16misrepresentation on our side as a company,
0:25:16 > 0:25:18and as you as a big industry.
0:25:18 > 0:25:20Brett's performance is woeful.
0:25:20 > 0:25:23It's not that he's not trying, it's that he's trying too hard.
0:25:23 > 0:25:26We, as passionate people who go for the health industry,
0:25:26 > 0:25:28we're passionate about our product,
0:25:28 > 0:25:30and our product is passionate to be in a position
0:25:30 > 0:25:31where it, like, needs to be.
0:25:31 > 0:25:34And the trouble is that he feels he's got to say something,
0:25:34 > 0:25:36and what comes out is normally gibberish.
0:25:36 > 0:25:39We wanted to show people exactly what's inside the packet,
0:25:39 > 0:25:41and that's why we've got the iconic
0:25:41 > 0:25:43sort of vegetables behind the open parcel paper.
0:25:43 > 0:25:45I think that's actually really flavoursome.
0:25:45 > 0:25:47- Yeah.- The oil is clearly...
0:25:47 > 0:25:49I mean, I struggled to open the second bag,
0:25:49 > 0:25:52because of the amount of oil on my fingers form the first bag.
0:25:52 > 0:25:53So, that's clearly an issue.
0:25:53 > 0:25:55The only oil content that's in there
0:25:55 > 0:25:59is literally just to base the construction of the chip.
0:25:59 > 0:26:03The recipes include very, very natural nutrients,
0:26:03 > 0:26:06which give us the calibration of the ratios to the amounts
0:26:06 > 0:26:09of what we could actually incorporate into our product.
0:26:09 > 0:26:11- Thank you for your time. - Thank you very much.
0:26:11 > 0:26:15RICHARD: There's just so much oil on those bloody things!
0:26:15 > 0:26:18I think we need to cover it off in the pitch,
0:26:18 > 0:26:20to say that when this goes into mass production,
0:26:20 > 0:26:24our aim is to reduce down the olive oil -
0:26:24 > 0:26:26because 14% is quite high.
0:26:28 > 0:26:29Lunchtime.
0:26:29 > 0:26:31PHONE RINGS
0:26:31 > 0:26:33- Hello?- Hi, Charleine. How did you get on?
0:26:33 > 0:26:35It was OK.
0:26:35 > 0:26:37There was things that they wasn't that keen on -
0:26:37 > 0:26:43the name, all the packaging and also the product itself, either.
0:26:43 > 0:26:46What feedback have you had?
0:26:46 > 0:26:48Quite liked the name.
0:26:48 > 0:26:50They weren't really too keen on the taste,
0:26:50 > 0:26:52and then the texture, they didn't like at all.
0:26:52 > 0:26:55So, what do you actually want me to do?
0:26:55 > 0:26:57When I get... When I come?
0:26:57 > 0:26:59So, I want you to talk about the feedback,
0:26:59 > 0:27:02but I want you to talk about it in a very positive way.
0:27:02 > 0:27:05Anything that's negative, I'd rather you not speak about...
0:27:05 > 0:27:08Yeah, I know you say positive, but I can't just go and say,
0:27:08 > 0:27:12"Oh, I did some consumer testing and everybody really liked the name."
0:27:12 > 0:27:14But not mentioning that people didn't like it
0:27:14 > 0:27:17doesn't mean you're telling... You're not...de-falsifying anything.
0:27:17 > 0:27:18Yeah, I mean...
0:27:18 > 0:27:20No negativity.
0:27:20 > 0:27:22Stand by what we say and back it up 100%.
0:27:22 > 0:27:24- All right, mate.- See you soon.
0:27:24 > 0:27:25One, two...
0:27:25 > 0:27:28I tell you what, these are massive opportunities, these next two -
0:27:28 > 0:27:31I mean, if they like the product and they put the orders in,
0:27:31 > 0:27:32we'll smash it out the water.
0:27:35 > 0:27:39Next, for Charleine's team, megastore Asda.
0:27:41 > 0:27:45Stocking more than a million products in over 600 UK stores.
0:27:46 > 0:27:50The main ingredient I wished to use was the superfoods.
0:27:50 > 0:27:52You ladies ever heard about the superfoods?
0:27:52 > 0:27:54- Yeah.- Perfect, yeah.
0:27:54 > 0:27:56Superfoods are a major trend right now.
0:27:56 > 0:27:59They are thought to ward off any diseases,
0:27:59 > 0:28:01and to prolong life, as well,
0:28:01 > 0:28:05and each bar is tailored for different benefits.
0:28:05 > 0:28:08So, Joseph, I know you've been actually out tasting it
0:28:08 > 0:28:10- with the consumers this morning. - Yes.
0:28:10 > 0:28:13So, it'd be great just to share the feedback that we've got.
0:28:13 > 0:28:16Um...
0:28:16 > 0:28:18Yeah, so, I went out this morning.
0:28:18 > 0:28:22I think that...I spoke to a wide range of people...
0:28:22 > 0:28:24Um...
0:28:24 > 0:28:28So, basically, to start with, they thought the product was amazing,
0:28:28 > 0:28:31they really, really liked the name Rejuvenate.
0:28:31 > 0:28:35They said that it had a very clear shelf appeal,
0:28:35 > 0:28:37and if they walked by, that it would stand out.
0:28:37 > 0:28:40They said they would buy it as a snack in the morning,
0:28:40 > 0:28:44in the afternoon and potentially on the go as a dinner replacement.
0:28:45 > 0:28:48There are some brave ingredients, I think, in here -
0:28:48 > 0:28:51particularly if you are going for that mass market audience.
0:28:51 > 0:28:53There's always a risk with these new products,
0:28:53 > 0:28:55new flavours, new ingredients -
0:28:55 > 0:28:57so, how will you alleviate that?
0:28:57 > 0:29:00In the branding we tried to create something
0:29:00 > 0:29:04where each specific superfood had a specific relation.
0:29:04 > 0:29:07So, the energy, or the protein hit, or the recovery boost,
0:29:07 > 0:29:11to try and give them an idea of what that particular superfood did.
0:29:11 > 0:29:13CHARLEINE: We would love to take your orders today.
0:29:13 > 0:29:15Thank you very much.
0:29:15 > 0:29:18Well done, guys. Comparing that with the one that you didn't see earlier
0:29:18 > 0:29:19was almost like chalk and cheese.
0:29:19 > 0:29:22- We had some consumer feedback to work against.- That helped.
0:29:22 > 0:29:23You know, we should use it,
0:29:23 > 0:29:25cos it's not falsified, I don't think, it's true.
0:29:25 > 0:29:27- Keep the confidence, yeah. - Keep up the confidence!
0:29:27 > 0:29:29Yes, let's keep it going.
0:29:29 > 0:29:30Next through the door...
0:29:30 > 0:29:31- Let's do it.- Let's smash it.
0:29:31 > 0:29:33Let's sell a lot, a lot. Believe in it.
0:29:33 > 0:29:36Because I believe in this. I'm in love with this product.
0:29:36 > 0:29:38..Richard, Vana and Brett.
0:29:38 > 0:29:40You OK?
0:29:40 > 0:29:42OK, thank you for your time.
0:29:42 > 0:29:46We are so delighted to be able to announce the launch of Vs -
0:29:46 > 0:29:50vegetable crisps, bursting with flavour.
0:29:50 > 0:29:55There is, in our opinion, 50% too much olive oil in the product,
0:29:55 > 0:29:58and it has that slightly...it has a slightly greasy feel to it.
0:29:58 > 0:30:00Is that why it's not crisp?
0:30:00 > 0:30:03Um...that...the dehydration process will crisp it up,
0:30:03 > 0:30:07it will reduce that down by 50% and have that cleaner feel to it.
0:30:07 > 0:30:10And the idea is that we want to be able to take on
0:30:10 > 0:30:14the kettle-cooked crisp market, but with a healthy alternative
0:30:14 > 0:30:17that isn't cooked in a kettle, that doesn't use sunflower oil,
0:30:17 > 0:30:20and has a good, healthy connotation to it.
0:30:20 > 0:30:22Can I just touch on the branding?
0:30:22 > 0:30:26Where does it tell me that this is different to kettle crisps?
0:30:26 > 0:30:30So, in terms of the actual cooking process, um...that...
0:30:30 > 0:30:33needs to perhaps go onto the back of the bag, yes.
0:30:34 > 0:30:38How do I as a consumer know that it's good for me?
0:30:38 > 0:30:40We've formulated this product based on the fact that it's...
0:30:40 > 0:30:41um...vegan-free.
0:30:41 > 0:30:44No, sorry, it's gluten-free, and suitable for vegans.
0:30:44 > 0:30:47Gluten-free doesn't necessarily mean that it's healthier
0:30:47 > 0:30:50- or it's good for you, though, does it?- Maybe we...
0:30:50 > 0:30:51We would definitely take your feedback,
0:30:51 > 0:30:54maybe it would be good to add the word "raw" onto the front.
0:30:54 > 0:30:57I don't think that it really shouts out what goodness it's got.
0:30:57 > 0:30:59With a bit of fine-tuning and a bit of a tweak,
0:30:59 > 0:31:02we could pioneer this product right through to the future
0:31:02 > 0:31:05and run that gravy train with it, to be fair.
0:31:05 > 0:31:08- Thank you ever so much for your time. - OK, thank you.
0:31:08 > 0:31:11The USP here is that it's dehydrated, it's raw.
0:31:11 > 0:31:13But nowhere is that mentioned within the brand.
0:31:13 > 0:31:19The issues that come up are issues about the product itself.
0:31:19 > 0:31:22Too greasy, too small, too weirdly-shaped.
0:31:22 > 0:31:27So we've got one pitch left, and I'm really keen to nail this one.
0:31:29 > 0:31:31We all agreed that we're tackling the olive oil head on...
0:31:31 > 0:31:34- What about raw food? - It is still a raw food.
0:31:34 > 0:31:39The picture of the vegetable iconifies the fact it is raw,
0:31:39 > 0:31:40it is not cooked.
0:31:40 > 0:31:42We don't mention that.
0:31:42 > 0:31:45It says "Vegetable crisps" at the top. "Bursting with flavour."
0:31:46 > 0:31:47Mid-afternoon.
0:31:49 > 0:31:50Tesco.
0:31:52 > 0:31:56With unhealthy snacks recently banished from their checkouts,
0:31:56 > 0:32:00a golden opportunity for Brett's crisps.
0:32:00 > 0:32:01- Wow! - VANA CHUCKLES
0:32:01 > 0:32:02It's quite odorous.
0:32:02 > 0:32:05This is a natural product. By doing a dehydration process,
0:32:05 > 0:32:09we're preserving vitamins and minerals in the vegetables.
0:32:09 > 0:32:12The core concept of this is the fact that it's cooked differently.
0:32:12 > 0:32:14It doesn't actually say that on your packaging.
0:32:14 > 0:32:18Probably that would be the one thing that we would add to the packaging.
0:32:18 > 0:32:22The product has quite a long way to go in final execution.
0:32:22 > 0:32:24Yeah, no, definitely, we completely appreciate that.
0:32:24 > 0:32:28- Thank you. My hand's wet. - That's fine. - Just going to wash them, actually.
0:32:31 > 0:32:33RICHARD SIGHS
0:32:33 > 0:32:35Last task done!
0:32:35 > 0:32:38- I am, like, a little bit emotional. - Aah!- Truthfully, it is...
0:32:38 > 0:32:42- You did a good job.- Honestly... - Listen to you, you tart!
0:32:44 > 0:32:46On home turf...
0:32:46 > 0:32:48Er... My background is actually in retail...
0:32:48 > 0:32:52- ..Gary.- ..and I had seven fantastic years working for the company myself,
0:32:52 > 0:32:55so I have actually experienced the passion for customer product
0:32:55 > 0:32:56development and innovation.
0:32:56 > 0:32:59I'd like to welcome you to Rejuvenate,
0:32:59 > 0:33:01which is our superfood snack bar.
0:33:03 > 0:33:06What we've tried to do is brand ourselves with these vibrant colours,
0:33:06 > 0:33:10and also look in terms of what we want the consumer to feel after they've tasted the product.
0:33:10 > 0:33:13I'd like one of you to sum up in one line
0:33:13 > 0:33:16the benefit of this product range.
0:33:19 > 0:33:20PAPER RUSTLES
0:33:24 > 0:33:29What I'd say the benefit of this... er...product range...is...
0:33:29 > 0:33:34the feel-good factor that it gives you, healthy body, healthy mind.
0:33:35 > 0:33:40For me, its rejuvenation, it's energy, it's fun, it's vibrant.
0:33:40 > 0:33:43- Thank you very much.- Thank you. - We hope you enjoyed it.
0:33:43 > 0:33:47It went fairly well. There were some questions, but, you know, we answered them all.
0:33:47 > 0:33:50Don't get me wrong, it's a tough market, and just fingers crossed
0:33:50 > 0:33:54- they like what we've done, they like the product and they place orders. - Yeah. Fingers crossed.
0:33:54 > 0:33:56Pitches over.
0:33:57 > 0:34:00Snack orders, if any, will be placed tonight.
0:34:00 > 0:34:04'I love the concept of a superfood snack bar.
0:34:04 > 0:34:06'Yes, we could make improvements,
0:34:06 > 0:34:08'but I think were just on trend with it.'
0:34:10 > 0:34:13'I know that as project manager, I've organised the two days
0:34:13 > 0:34:16'in a corporate fashion, and it is sorrowful to think that
0:34:16 > 0:34:19'if we fail, then it's just going to be down to the oil content.
0:34:19 > 0:34:22'That would have been Vana for her mad scientist moment.'
0:34:22 > 0:34:25Tomorrow, crunch time.
0:34:35 > 0:34:38You can go through to the boardroom now.
0:34:56 > 0:34:58- Good morning. - ALL: Good morning, Lord Sugar.
0:34:58 > 0:35:01Here we are in the 10th week.
0:35:01 > 0:35:04You had to produce some healthy snacks,
0:35:04 > 0:35:07then pitch them to major retailers.
0:35:07 > 0:35:09Charleine, we'll start off with you.
0:35:09 > 0:35:12We decided we wanted to go for snack bars,
0:35:12 > 0:35:15because we've seen them as something that could replace the sugary bars,
0:35:15 > 0:35:18and also we decided to go with superfoods.
0:35:18 > 0:35:21We didn't know absolutely everything about superfoods,
0:35:21 > 0:35:23but we have seen that it was a really good potential.
0:35:23 > 0:35:27We also liked a few of the key ingredients. So we've got, um...
0:35:27 > 0:35:30- Acai-a, um... The boe-bab...- Who?
0:35:30 > 0:35:31Acai-a.
0:35:31 > 0:35:32- Acai.- Acai.
0:35:32 > 0:35:36Acai. It...um...levels out your blood levels and sugar levels.
0:35:36 > 0:35:39And then we've got the boo-bab and we've got the maca.
0:35:39 > 0:35:41- The baobab.- Baobab.
0:35:41 > 0:35:43Be helpful if you knew how to pronounce them!
0:35:43 > 0:35:46GARY: What I liked about the maca, it's from South America,
0:35:46 > 0:35:48and they used it to give them energy to climb the mountains.
0:35:48 > 0:35:53- Not good for contraception, though, is it?- CHARLEINE: No, no. It's good for fertility.
0:35:53 > 0:35:56- So who's in the kitchen? - So I went to the kitchen.
0:35:56 > 0:35:59I must admit, it was a very, very challenging task.
0:35:59 > 0:36:03I am not the best chef in the world.
0:36:03 > 0:36:06It's the only snack that looks like the same
0:36:06 > 0:36:09going in as it would look like coming out later.
0:36:09 > 0:36:12Looks like a sample of the soil from Chernobyl.
0:36:12 > 0:36:14- It was chaotic, wasn't it? - Yes, it was.
0:36:14 > 0:36:17I'm looking at this packaging here, and there's as much
0:36:17 > 0:36:21information on the back of here as a North Korean tour guide.
0:36:21 > 0:36:24And there's black marks on it over there.
0:36:24 > 0:36:26GARY: It would have said "High in antioxidants,"
0:36:26 > 0:36:29but the feedback from the nutritionist was that we couldn't claim that
0:36:29 > 0:36:33because there was not a substantial amount of antioxidants in the ingredients.
0:36:33 > 0:36:35Supposed to be a healthy thing, isn't it?
0:36:35 > 0:36:38Stop people eating chocolate bars and things like that.
0:36:38 > 0:36:40Is it or isn't it healthy?
0:36:40 > 0:36:42I'm not too sure, Lord Sugar.
0:36:42 > 0:36:46All right, we'll move on to the retailers, OK?
0:36:46 > 0:36:48Out of the three pitches throughout the day,
0:36:48 > 0:36:50the first one was probably the most challenging.
0:36:50 > 0:36:53- And why?- I mean, the feedback was not to...
0:36:53 > 0:36:57deceive customers by saying that we rejuvenate them by using the brand...
0:36:57 > 0:37:00- Mm.- ..but we can still use... - False claims, a lot of false claims.
0:37:00 > 0:37:03Yeah, that's the route it was going down, that's right.
0:37:03 > 0:37:06To me, "Rejuvenate" could have been good for a face cream, no?
0:37:06 > 0:37:09JOSEPH: We meant more to rejuvenate the body rather than the face,
0:37:09 > 0:37:11because the rejuvenation... LAUGHTER
0:37:11 > 0:37:14- I got that, you know, I got that much.- But...
0:37:14 > 0:37:17Even though the first one was really difficult, we learned massively from it.
0:37:17 > 0:37:22And then you went to your old firm, right, the giant supermarket chain.
0:37:22 > 0:37:24- Yes.- Um...you've spoken so much about that firm,
0:37:24 > 0:37:27I was wondering if they've got a statue of you outside the head office.
0:37:27 > 0:37:30- GARY LAUGHS - And you took the lead there, did you?- Yeah.
0:37:30 > 0:37:33- I did have seven great years there, and...- You did tell them that.
0:37:33 > 0:37:37I did tell them that. I think of we started, sort of, three out of ten in the first pitch,
0:37:37 > 0:37:39it was more six, seven, eight out of ten by the end of the day.
0:37:39 > 0:37:44- Now, Brett...- Yes, Lord Sugar. - You chose vegetable crisps.- Crisps.
0:37:44 > 0:37:47- Yeah. You and Vana then did the kitchen.- Yeah, that's correct.
0:37:47 > 0:37:50It was apparent that the courgettes, red cabbage and red onion
0:37:50 > 0:37:53were the most viable products to be able to go
0:37:53 > 0:37:56for the dehydration techniques to be able to create a crisp.
0:37:56 > 0:38:00Dehydration means that you take the water out of the product,
0:38:00 > 0:38:03theoretically leaving you with a crisp vegetable.
0:38:03 > 0:38:06- Yeah, and that's what...Yeah. - CLAUDE: Are you planning to open that?
0:38:06 > 0:38:09- I'm... Yeah.- BRETT:- You might need some tissue.- Enjoy.
0:38:09 > 0:38:11CLAUDE CHUCKLES
0:38:12 > 0:38:14This particular flavour is Red Onion Crunch,
0:38:14 > 0:38:17so it has onion, olive oil, nutritional yeast...
0:38:17 > 0:38:20- It's very high in vitamin B12. - Does it come with face wipes?
0:38:20 > 0:38:22THEY CHUCKLE
0:38:22 > 0:38:25- You went to retailers with this? - BRETT:- Yes, Lord Sugar.- With this?!
0:38:25 > 0:38:30- Yeah.- It's... Look at it! This thing is impregnated with oil in here.
0:38:30 > 0:38:32That cannot be healthy, can it?
0:38:32 > 0:38:34It was a replacement from the sunflower oil.
0:38:34 > 0:38:38- What did you use, Castrol GTX in there or what? - LAUGHTER
0:38:38 > 0:38:41You used more oil in there than I had in my old moped as a kid.
0:38:41 > 0:38:44- RICHARD:- Can I just say that we recognise that being a problem
0:38:44 > 0:38:47when we went to the pitches, and it was one of the first things that we took on...
0:38:47 > 0:38:50You recognised it as a problem when you went to the pitch?
0:38:50 > 0:38:53We said, "This needs to have a reduction in olive oil, we understand it,"
0:38:53 > 0:38:56- and it was just a teething error. - A teething error?
0:38:56 > 0:38:58You are a comedian, honestly.
0:38:58 > 0:39:00You are a comedian.
0:39:00 > 0:39:03Come on, let's get on to talking about the retailers.
0:39:03 > 0:39:05They did make reference about the oil, um...
0:39:05 > 0:39:08They did taste it, they never made a bad comment about the taste.
0:39:08 > 0:39:10The fact that they were silent
0:39:10 > 0:39:14was more shock than acceptance of a good product.
0:39:14 > 0:39:15OK, fair enough.
0:39:15 > 0:39:17- RICHARD:- I think we got across the core points
0:39:17 > 0:39:19what we were doing on the brand, I just...
0:39:19 > 0:39:20It's difficult
0:39:20 > 0:39:23when you're pitching a product and their hands are so greasy.
0:39:23 > 0:39:29- Brett, the initial pitch to the sports company was terrible.- OK.
0:39:29 > 0:39:34You come out with terminology like "iconic vegetables".
0:39:34 > 0:39:37What is an iconic vegetable? Elvis Parsley?
0:39:37 > 0:39:38No, it was...
0:39:38 > 0:39:41"The package is iconic to the vegetable" is what I said,
0:39:41 > 0:39:44so you can see what is inside the packet.
0:39:44 > 0:39:48Mm. Let's see how well we did, then.
0:39:52 > 0:39:56So, Karren, let's hear how Versatile got on.
0:39:56 > 0:39:58The health food and supplement retailer.
0:39:58 > 0:40:01Well, I don't think it will come as any surprise to you,
0:40:01 > 0:40:04because it was a dreadful pitch, they didn't place any orders, Alan.
0:40:04 > 0:40:06- None.- None.
0:40:06 > 0:40:07Connexus, Claude?
0:40:07 > 0:40:13The global fitness chain, um... They, er... Also didn't place any orders.
0:40:14 > 0:40:17All right, Claude, let's go with you to the superstore.
0:40:17 > 0:40:23The superstore, um...interestingly enough, didn't place any orders.
0:40:23 > 0:40:24BRETT SIGHS
0:40:26 > 0:40:27Karren?
0:40:27 > 0:40:30Well, it lacked taste, it lacked texture,
0:40:30 > 0:40:33and some crazy claims were made about the product,
0:40:33 > 0:40:35so again, no orders.
0:40:38 > 0:40:41Well, what about the large supermarket for this lot, Karren?
0:40:41 > 0:40:44Well, they actually thought you were on to something.
0:40:47 > 0:40:50But you were so far away with it with your product, that...
0:40:50 > 0:40:52no orders.
0:40:56 > 0:40:58Claude, the large supermarket?
0:40:58 > 0:41:01Well, the large supermarket were quite impressed.
0:41:03 > 0:41:06But not impressed enough to place any orders.
0:41:06 > 0:41:07Oh, my God!
0:41:07 > 0:41:10No orders also.
0:41:12 > 0:41:14No orders from you, and no orders from you.
0:41:16 > 0:41:18That's never happened before.
0:41:19 > 0:41:22I'm not sure how I'm going to deal with this, to be honest with you.
0:41:22 > 0:41:24Um... I don't know what we're going to do.
0:41:24 > 0:41:26Listen, all I can say to you at the moment,
0:41:26 > 0:41:29you'd better both go away now, and for the time you come back,
0:41:29 > 0:41:34I hope to have a defined exit on this particular task.
0:41:34 > 0:41:35Off you go.
0:41:41 > 0:41:45Both teams got nothing, and so I'm stuck here.
0:41:47 > 0:41:48I'm gutted!
0:41:48 > 0:41:51I am gutted!
0:41:51 > 0:41:54No sales is just mental, but I know exactly why.
0:41:54 > 0:41:57It's cos the product is awful, I mean,
0:41:57 > 0:41:58it's literally gopping with oil.
0:42:00 > 0:42:01HE SIGHS
0:42:01 > 0:42:03'Richard will be the first to point a finger,'
0:42:03 > 0:42:07and he'll be the first to say, "Oh, it's the olive oil, oh, the olive oil!"
0:42:07 > 0:42:10But I communicated a few key facts, such as raw,
0:42:10 > 0:42:13that he chose not to put on the bags.
0:42:13 > 0:42:16Not sure if anyone knows what Lord Sugar is thinking at the moment,
0:42:16 > 0:42:18but I can imagine he's not too happy.
0:42:18 > 0:42:21'Unfortunately, the reason why we've got zero sales was Charleine.'
0:42:21 > 0:42:25She was project manager, she struggled to make decisions at times,
0:42:25 > 0:42:26and basically, it got too much for her.
0:42:26 > 0:42:28I think at this stage of the process,
0:42:28 > 0:42:31if you can't stand the heat, you got to get out of the kitchen.
0:42:31 > 0:42:34- The way he was talking, he could get rid of us all.- Don't know.
0:42:34 > 0:42:37- I wonder how he's going to work it, because...- That's why I'm not speculating.
0:42:37 > 0:42:41Just roll with the punches, be prepared to put your case across on why you should be here, end of.
0:42:41 > 0:42:44- CHARLEINE:- 'I have no idea what's going to happen right now.'
0:42:44 > 0:42:47I think each and everyone of us should be worried.
0:42:58 > 0:43:00PHONE RINGS IN DISTANCE
0:43:00 > 0:43:02Yes, Lord Sugar.
0:43:02 > 0:43:06- Can you send the candidates in, please?- 'Yes, Lord Sugar.'
0:43:06 > 0:43:08You can go through to the boardroom now.
0:43:20 > 0:43:26Well... You shouldn't consider this a 0-0 draw, because you both lost.
0:43:26 > 0:43:28It's as simple as that.
0:43:28 > 0:43:32I've discussed this with Karren and Claude, and here is the solution.
0:43:32 > 0:43:35And that is that there are two project managers here.
0:43:35 > 0:43:37At the end of this board session,
0:43:37 > 0:43:42each of those project managers will be asked to bring one more person
0:43:42 > 0:43:45from their team back into the final discussion.
0:43:45 > 0:43:48So I'm going to start with Versatile.
0:43:48 > 0:43:52- First of all, Gary and Joseph, you were in the branding.- That's right.
0:43:52 > 0:43:54- Correct, Lord Sugar.- OK.
0:43:54 > 0:43:58You've got a picture of a woman with her face obliterated by the letter E,
0:43:58 > 0:44:03cos I think it was an afterthought that you'd kind of feminised the product.
0:44:03 > 0:44:05I think a lot of traditional bars have pictures of the product.
0:44:05 > 0:44:09We wanted to go down the route of how we wanted the consumer to feel after they'd had the product.
0:44:09 > 0:44:11Try to link it to the name.
0:44:11 > 0:44:15- KARREN:- But you put the E over her face because you didn't want to feminise the product.
0:44:15 > 0:44:18- Exactly, yeah, that's right. CLAUDE:- She's got a dress on.
0:44:18 > 0:44:20- Good point. KARREN:- And boobs.
0:44:20 > 0:44:23And you've got all these cure-all claims.
0:44:23 > 0:44:27This product here can aid fertility,
0:44:27 > 0:44:29it's anti-cancer...
0:44:29 > 0:44:31What else can it do?
0:44:31 > 0:44:34If West Ham players had it, would they win the Cup?
0:44:34 > 0:44:37I think the properties of the superfoods did actually do these things,
0:44:37 > 0:44:39hence why we were trying...
0:44:39 > 0:44:43Oh, come on, young man, you know that nothing in a bar is going to cure cancer, right?
0:44:43 > 0:44:45There's 3g of this superfood in here.
0:44:45 > 0:44:48You'd have to have three tonnes in there
0:44:48 > 0:44:51for it to do half the things you claim it does.
0:44:51 > 0:44:52I think we just made wild claims
0:44:52 > 0:44:54from what we were told about the superfood.
0:44:54 > 0:44:56Maybe they were over-exaggerated,
0:44:56 > 0:45:00especially for the quantity that we had in the bar, to try
0:45:00 > 0:45:03and make the product sound more exciting and to sell the product.
0:45:03 > 0:45:06I also think if we didn't cling onto those claims,
0:45:06 > 0:45:09then what would our USP have been?
0:45:11 > 0:45:14Do you want to take five minutes and go outside?
0:45:20 > 0:45:23CHARLEINE SOBS
0:45:29 > 0:45:30SHE SNIFFS
0:45:32 > 0:45:37- Gary, you're very quiet.- I was just listening to the questions and...
0:45:37 > 0:45:40- I'm ready to go.- You're ready to go? I'm ready to hear from you.
0:45:40 > 0:45:41I mean, for me personally,
0:45:41 > 0:45:45I think my strength in here was the retail side and the pitch side,
0:45:45 > 0:45:47even though I knew I was going in a difficult situation
0:45:47 > 0:45:52to go and try and sell a product that we didn't know all the information, I stepped up and took the lead.
0:45:52 > 0:45:55- You didn't get any orders. - No, no, I didn't. But in terms of keeping it together...
0:45:55 > 0:45:59- That's the end result, isn't it? - Yeah, absolutely.- Yeah.- But we all contributed to that, obviously.
0:46:00 > 0:46:04- Apologies for that. - Good, OK, let's move on.
0:46:04 > 0:46:06The reason why I am...
0:46:06 > 0:46:09upset, is because I'm just really frustrated with myself
0:46:09 > 0:46:11- that I couldn't have produced a better product.- Mm.
0:46:11 > 0:46:15So I went with it, however, there was a lot to do in the kitchen,
0:46:15 > 0:46:18we all agreed to go down the route of the health bar,
0:46:18 > 0:46:21we all agreed to go down the route of superfood.
0:46:21 > 0:46:23I cannot take full responsibility for that...
0:46:23 > 0:46:26Charleine, not at any point have I said yet that it's your responsibility at all...
0:46:26 > 0:46:29- Yeah.- ..have I? I'm just clearly stating exactly what I did.
0:46:29 > 0:46:30Now...
0:46:30 > 0:46:34Over here, Brett, you were responsible,
0:46:34 > 0:46:36together with Vana, for the cooking of these things.
0:46:36 > 0:46:38That is correct, yes.
0:46:38 > 0:46:40There was a moment where there was a bit of a mad scientist
0:46:40 > 0:46:42with regards to amounts and quantities.
0:46:42 > 0:46:47- The product isn't beautiful. I take full responsibility for that.- Right.
0:46:47 > 0:46:51Now, in the meantime, Richard, Mr Marketing here, went on to do branding.
0:46:51 > 0:46:55- That's correct.- So you was in the smallest sub-team ever. - My favourite size, yeah.
0:46:55 > 0:46:57Richard had done phenomenal.
0:46:57 > 0:47:00He was well in advance with regards to the palette schemes
0:47:00 > 0:47:01and the brand name.
0:47:01 > 0:47:05Richard, you've been complimented by Brett.
0:47:05 > 0:47:09But actually, Brett, you have missed the point.
0:47:09 > 0:47:13I think, in my personal opinion, that this expert in marketing here
0:47:13 > 0:47:17has not projected in any way or form on this product
0:47:17 > 0:47:19what the hell it's all about.
0:47:19 > 0:47:21So the story was that it wasn't a potato crisp,
0:47:21 > 0:47:25it was a vegetable crisp, so that in itself means that it's a better,
0:47:25 > 0:47:27more healthy, viable product than potatoes.
0:47:27 > 0:47:29- Excuse me, excuse me... - The sort of...
0:47:29 > 0:47:33The claim that you could have made was that this is dehydrated,
0:47:33 > 0:47:38raw, but the product itself doesn't say it on here.
0:47:38 > 0:47:39I've got a really simple answer,
0:47:39 > 0:47:44I found out on the second day that the process was dehydration.
0:47:44 > 0:47:48- Before that, I didn't know the process of cooking.- Is that right?
0:47:48 > 0:47:51- No, he's... - Brett, don't hold back here.
0:47:51 > 0:47:53Do you realise this is the 10th week,
0:47:53 > 0:47:54do you realise that this could be
0:47:54 > 0:47:56the last week you've got in this process?
0:47:56 > 0:47:59- Yeah, massively.- So I'm trying to get to the bottom of this.
0:47:59 > 0:48:01I won't stand there and start ripping into people
0:48:01 > 0:48:03if I feel that they have contributed.
0:48:03 > 0:48:06I'm not going to start slating Richard, because I do believe he did a good job.
0:48:06 > 0:48:08Did YOU get it, then?
0:48:08 > 0:48:11- We did tell them it was dehydrated... - Did YOU get it, then?
0:48:11 > 0:48:15- RICHARD: Yeah, I told them it was dehydrated. VANA:- On the phone. - On the phone.- On the first day.
0:48:15 > 0:48:18- BRETT:- I won't start tearing shreds, I'm not all about that, but...
0:48:18 > 0:48:22- The first day, how long did I have, ten minutes?- No, but we did... All I'm saying is, we did say.
0:48:22 > 0:48:25- VANA:- You did know it was dehydrated, you did know it was raw.- At 6.20...
0:48:25 > 0:48:27Excuse me, Richard, Richard.
0:48:27 > 0:48:30Raw vegetables is the headline, right?
0:48:30 > 0:48:33In all honesty, that's... Maybe I missed it.
0:48:33 > 0:48:36But I think the product and the brand and the look and feel of it
0:48:36 > 0:48:37has been...
0:48:37 > 0:48:39Is actually really good.
0:48:39 > 0:48:42I don't think that's not a good-looking product.
0:48:42 > 0:48:44Well, you've heard what I've got to say.
0:48:47 > 0:48:49Charleine, which one of these ones
0:48:49 > 0:48:51are you bringing back into the boardroom with you?
0:48:55 > 0:48:58Charleine, you know, I did take the lead, and I hope you can feel
0:48:58 > 0:49:02like I contributed well to putting a lot of things together, and we've worked well, not only with this task
0:49:02 > 0:49:06but the last two or three tasks as well. I genuinely don't believe I should be brought back.
0:49:06 > 0:49:08Which one of you pushed more on the packaging?
0:49:08 > 0:49:12- JOSEPH: I pushed the majority of the packaging, and I... - Make a decision, Charleine.
0:49:12 > 0:49:16- ..responsibility for that packaging. - Make a decision, will you?- I think the best part was the pitches.
0:49:16 > 0:49:18Charleine, make a decision, will you?
0:49:18 > 0:49:21It's... The person I'm going to bring back in is...
0:49:21 > 0:49:23Because of, on the pitching,
0:49:23 > 0:49:26and obviously we didn't make the sales, is going to be Gary.
0:49:27 > 0:49:30- Because of the pitching, what, just on the pitching?- Because...
0:49:30 > 0:49:33- Be quiet now, please. Um... - Sorry, it was a really tough one.
0:49:33 > 0:49:36Joseph, you can go back to the house, OK?
0:49:40 > 0:49:41Now, Brett...
0:49:41 > 0:49:42It's Richard.
0:49:42 > 0:49:47- I'll be bringing Richard back in. - Right. Vana, go back to the house.
0:49:55 > 0:49:56OK.
0:49:56 > 0:49:58I'd like the four of you to step outside,
0:49:58 > 0:50:00and I'm going to be calling you back in shortly,
0:50:00 > 0:50:04where at least one of you will be fired, OK?
0:50:04 > 0:50:06(Yes, Lord Sugar.)
0:50:12 > 0:50:16It's like pulling teeth with that Richard, really. Tricky Dicky.
0:50:16 > 0:50:18I think you've seen it in action today.
0:50:18 > 0:50:22I think it would have been so much better if he'd admitted to his mistake.
0:50:22 > 0:50:24Not only does Richard not get it,
0:50:24 > 0:50:26Brett's supporting Richard all the time,
0:50:26 > 0:50:29Richard cannot be seen to be done wrong in his eyes.
0:50:30 > 0:50:33The cooking was down to Charleine. Um...
0:50:33 > 0:50:37I've got to tell you, Alan, she's fallen apart a bit today.
0:50:37 > 0:50:40But she never gives up.
0:50:40 > 0:50:43Well, Gary, I mean, she's brought him in for the pitching,
0:50:43 > 0:50:45and it wasn't very good.
0:50:45 > 0:50:47PHONE RINGS
0:50:47 > 0:50:50- Can you send the four of them in, please?- 'Yes, Lord Sugar.'
0:50:50 > 0:50:53Lord Sugar will see you now.
0:51:03 > 0:51:06The good news is that we're not going to talk about crisps
0:51:06 > 0:51:10and health bars any more, because we are here in the 10th week.
0:51:10 > 0:51:13Charleine, what I need you to do now...
0:51:13 > 0:51:15Let me know why you think you should remain here.
0:51:15 > 0:51:17I am a massive worker.
0:51:17 > 0:51:20I do work really hard, always have done, always will do.
0:51:20 > 0:51:23When we did the Manchester one, I had blisters on every single toe,
0:51:23 > 0:51:26but I did not let that stop me, and I was probably...
0:51:26 > 0:51:30Like, I don't know the figures, but I know that I sold and kept it going right the way through.
0:51:30 > 0:51:34Even with regards to the book task, I know I had stuffed up the pitches,
0:51:34 > 0:51:37but I didn't want to let that stop me.
0:51:37 > 0:51:41I went in and then sold 125 books to a large retailer.
0:51:41 > 0:51:45I opened my hairdressing salon a year before I left the Navy.
0:51:45 > 0:51:48I worked full-time Navy as well as setting up a business.
0:51:48 > 0:51:49Mm.
0:51:49 > 0:51:50OK.
0:51:50 > 0:51:55Gary, you tend to sit here quietly, and I have to prod you to speak up.
0:51:55 > 0:51:56What have you shown me?
0:51:56 > 0:51:59OK, for me, as the process is getting on, even though
0:51:59 > 0:52:01I am bit more experienced and older than people, I feel like I'm
0:52:01 > 0:52:04getting stronger, and I feel I've got so much more to give.
0:52:04 > 0:52:06Not only do I bring the best in terms of myself,
0:52:06 > 0:52:09but I also bring the best out of others as well, and in ten tasks,
0:52:09 > 0:52:12not one person has pointed the finger in terms of the failure of the task at me.
0:52:12 > 0:52:14- Haven't they?- No, not in here.
0:52:14 > 0:52:16Well, you've been brought back today.
0:52:16 > 0:52:18Yeah, and I don't believe Charleine would say
0:52:18 > 0:52:20I was the failure of that task.
0:52:20 > 0:52:22And Richard, what have you done?
0:52:22 > 0:52:25Previously to this task, I have won eight out nine of tasks.
0:52:25 > 0:52:29Two of those as project manager, the first time was with Western,
0:52:29 > 0:52:31the brand you said you liked,
0:52:31 > 0:52:34which I was very complimented by, thank you.
0:52:34 > 0:52:37Um... Also, the last task I was project manager on,
0:52:37 > 0:52:40we did over £4.2 million worth of sales.
0:52:40 > 0:52:45Address the following issue, and that is that you have a reputation
0:52:45 > 0:52:51for being a little bit conceited, slippery on occasion, Tricky Dicky.
0:52:51 > 0:52:55Look, I do rub people up the wrong way when I have a feeling
0:52:55 > 0:52:58and a gut instinct for where the task should be won.
0:52:58 > 0:53:02I'm in a competition, and I am a very competitive person.
0:53:02 > 0:53:04Brett, initially today when we first met,
0:53:04 > 0:53:06it was like he was Wonder Man, you know?
0:53:06 > 0:53:08He could do nothing wrong in your eyes.
0:53:08 > 0:53:10And that was right, and I will stand by my word.
0:53:10 > 0:53:12You weren't Wonder Man, though, I've explained it to you.
0:53:12 > 0:53:15My God, man, are you as thick as him?
0:53:15 > 0:53:16No, what I'm saying is...
0:53:16 > 0:53:19I mean, he's not thick, and he's just belligerent.
0:53:19 > 0:53:23He won't accept that he made a fatal error in this task, OK?
0:53:23 > 0:53:26But you're sitting there listening to his crap also?
0:53:26 > 0:53:27No, I...
0:53:27 > 0:53:29To be honest with you, Lord Sugar,
0:53:29 > 0:53:32I will tear people a new arsehole as much as the next person.
0:53:32 > 0:53:34I won't blow smoke up people if it's not deserved.
0:53:34 > 0:53:37For the work that I have conducted with Richard throughout this task,
0:53:37 > 0:53:40I will stand by my word and say he did do a good job.
0:53:40 > 0:53:44But having had it demonstrated to you very clearly in joined-up writing
0:53:44 > 0:53:49- that actually, I personally feel he is responsible...- Yeah...
0:53:49 > 0:53:51- You can't stand by your words, can you?- No...
0:53:51 > 0:53:55You've got to say, "Well, I'll step back from my words a little bit now you've pointed it out."
0:53:55 > 0:53:58That's what I'm saying, that's what I'd do on a day-to-day basis.
0:53:58 > 0:54:00What have you done in the ten weeks, then?
0:54:00 > 0:54:03Other than being in the bottom three three times, um...
0:54:03 > 0:54:07I've always made sure I've contributed massively on every single task that I've carried out.
0:54:07 > 0:54:08Um... I'm not here to...
0:54:08 > 0:54:11KARREN: Well, I don't know about that. Contributed massively?
0:54:11 > 0:54:14- Maybe you ought to qualify that. - Well, no, I mean...
0:54:14 > 0:54:17When people feel the pressure, I am always the first person to say,
0:54:17 > 0:54:20"Guys, it's not as bad as what you think, pick yourselves back up, let's go again,"
0:54:20 > 0:54:25- you know, and I'll keep banging the same drum...- You think you're a team player in that sense, then, do you?
0:54:25 > 0:54:28Yeah, massively. But I am good as an individual also.
0:54:28 > 0:54:30Yeah. It's tough.
0:54:30 > 0:54:33I'd have preferred one of your teams to have won.
0:54:35 > 0:54:38I've got to make a decision here.
0:54:39 > 0:54:41The way I see it is like this.
0:54:42 > 0:54:44Charleine...
0:54:44 > 0:54:48You're an unbelievable force of nature when it comes to selling.
0:54:48 > 0:54:50However, sometimes a little bit...
0:54:50 > 0:54:54Perhaps a little bit too forceful, sometimes talk a bit too much.
0:54:55 > 0:54:57Richard...
0:54:57 > 0:54:58Tricky Dicky.
0:54:58 > 0:55:02It puts a big question mark in my mind, I have to be honest with you.
0:55:02 > 0:55:08But in the past weeks, you have taken control of a lot of the tasks.
0:55:09 > 0:55:12Brett, all I hear from you is, "Richard's done a good job."
0:55:14 > 0:55:17And also, your pitch to the fitness chain was terrible.
0:55:20 > 0:55:22- Gary...- Yes, Lord Sugar?
0:55:22 > 0:55:24Mr Corporate.
0:55:24 > 0:55:26- I've been around for a long time, you know?- Yes.
0:55:26 > 0:55:30I've been in business for nearly 50 years, OK?
0:55:30 > 0:55:33And of course I've come across a lot of Garys.
0:55:33 > 0:55:35I've come across a lot of Richards also,
0:55:35 > 0:55:39and haven't come across many Charleines.
0:55:40 > 0:55:43And I worry you lack entrepreneurial spirit.
0:55:47 > 0:55:53I'm afraid to say that, in the case of Gary, I'm struggling.
0:55:55 > 0:55:57But, Brett, I think that there's no question
0:55:57 > 0:56:01that you like to throw your back into things, OK?
0:56:01 > 0:56:06But I am talking about setting up a business, and my concern is that
0:56:06 > 0:56:11what I have observed in the past ten weeks is really not up my alley.
0:56:12 > 0:56:15I'm going to have to let you go from the process, and say,
0:56:15 > 0:56:16you're fired.
0:56:16 > 0:56:21- Fantastic, Lord Sugar. Karren, Claude, thank you for everything. Take care, guys, bye-bye.- Bye.
0:56:21 > 0:56:23Well done, Brett, for the ten weeks.
0:56:23 > 0:56:27I do like the way that you wish to be known as an honourable man.
0:56:27 > 0:56:29You leave here as an honourable man.
0:56:29 > 0:56:32Fantastic, Lord Sugar, take care, guys, bye-bye.
0:56:39 > 0:56:43OK, go back to the house and prepare for the next task.
0:56:44 > 0:56:49- Thank you, Lord Sugar. Thank you, Karren and Claude.- Lord Sugar, thank you, Karren, thank you.
0:56:51 > 0:56:54- BRETT:- It happens, we've all got to go through it!
0:56:54 > 0:56:56I'll be all right.
0:57:02 > 0:57:06I've spoke straight, I've done what I needed to do to prove my worth,
0:57:06 > 0:57:10and, you know, I will stand by every decision I've ever made.
0:57:11 > 0:57:15It's a little bit bittersweet that we lost, but look, we're through to the final five.
0:57:15 > 0:57:18- Here's to me and you. - For not being in the boardroom.
0:57:18 > 0:57:20This bit is not bittersweet, this is amazing!
0:57:20 > 0:57:24- What are you saying?! - Oh, my goodness! - LAUGHTER
0:57:24 > 0:57:26- Wonderful!- How you doing, mate? - What?!
0:57:26 > 0:57:28THEY CHEER AND LAUGH
0:57:31 > 0:57:35- Congratulations, guys..- Cheers to us all, yeah.- To the final five!
0:57:35 > 0:57:36THEY CHEER
0:57:36 > 0:57:40Out of all of us sitting here, somebody's going to walk away Lord Sugar's business partner.
0:57:40 > 0:57:43Now it's time to turn it up even more.
0:57:43 > 0:57:46Now just five candidates remain.
0:57:46 > 0:57:51Lord Sugar's search for his next business partner continues.
0:57:53 > 0:57:54CHANTS: I'm going to win!
0:57:54 > 0:57:56- Next time... - Say goodbye to the beautiful face.
0:57:56 > 0:57:59- ..the final five...- Obviously that's going to be your first question.
0:57:59 > 0:58:03- Why don't you let me ask the first question?- ..Battle the big guns.
0:58:03 > 0:58:04Right, you've lost me, sorry.
0:58:04 > 0:58:07- You've been rumbled. - There's absolutely no rumbling.
0:58:07 > 0:58:09You haven't got a brand. I think it's bullshit.
0:58:09 > 0:58:11I've thrown it away.
0:58:11 > 0:58:12My blood was, like, boiling.
0:58:12 > 0:58:13I want my mum!
0:58:13 > 0:58:17- And in the boardroom...- You've got to show me how this can get big.
0:58:17 > 0:58:19- ..five...- You're fired. - ..become two.
0:58:19 > 0:58:20You're fired.
0:58:20 > 0:58:21I don't like failures.
0:58:21 > 0:58:23You're fired.