0:00:03 > 0:00:06I'm looking for a complete all-rounder
0:00:06 > 0:00:09and the bottom line is, this process works.
0:00:10 > 0:00:15Lord Sugar is on the hunt for a brand-new business partner.
0:00:15 > 0:00:17Over the course of the next 12 weeks,
0:00:17 > 0:00:18you are out of your comfort zone.
0:00:20 > 0:00:27Ready to fight for his funding, 18 aspiring entrepreneurs.
0:00:27 > 0:00:29This is a bad call on strategy.
0:00:29 > 0:00:33You haven't used any of your skills, any of your knowledge,
0:00:33 > 0:00:36any of the things that you claim that you are experts in.
0:00:36 > 0:00:40On the table, a quarter million pound investment...
0:00:41 > 0:00:46..and a 50-50 partnership with Britain's toughest backer.
0:00:46 > 0:00:47Supply and demand.
0:00:47 > 0:00:50That's what this is about. I'm demanding the answers.
0:00:50 > 0:00:53You better bloody well supply them.
0:00:53 > 0:00:54Let's go, let's go. Come on.
0:00:54 > 0:00:57It's a deal worth fighting for.
0:00:57 > 0:00:59Put that stuff in there.
0:00:59 > 0:01:00Speak to me like that again...
0:01:00 > 0:01:02I messed up a bit, didn't I?
0:01:02 > 0:01:0418 candidates...
0:01:04 > 0:01:06We're going to be explosive.
0:01:06 > 0:01:08Do not talk over me! I am talking, OK?
0:01:08 > 0:01:11..12 tough weeks...
0:01:13 > 0:01:16You tell people how terrible they are and you could do it better?
0:01:16 > 0:01:17Don't disrespect me.
0:01:17 > 0:01:19..one life-changing opportunity.
0:01:19 > 0:01:21You're fired. You're fired.
0:01:21 > 0:01:24You've dug yourself a very, very big hole.
0:01:24 > 0:01:25You're fired.
0:01:34 > 0:01:37Previously on The Apprentice...
0:01:37 > 0:01:38You have a list of items to buy
0:01:38 > 0:01:42and you'll need to work out where the best bargains are.
0:01:42 > 0:01:43In England or in France.
0:01:43 > 0:01:45Parlez-vous l'anglais?
0:01:45 > 0:01:46Project manager Joseph...
0:01:46 > 0:01:49Wrap it up. We need to get looking at these bigger items.
0:01:49 > 0:01:51..took no prisoners.
0:01:51 > 0:01:53Why did we rush into that? Stop causing friction.
0:01:53 > 0:01:54We're trying to move on.
0:01:54 > 0:01:56And on the home front...
0:01:56 > 0:01:57Can we go into this farm?
0:01:57 > 0:02:00..his troops got their hands dirty.
0:02:00 > 0:02:03The smell is beautiful. It's still warm.
0:02:03 > 0:02:06On the other team... What happened with the inflatable boat?
0:02:06 > 0:02:08..Elle dithered about a dinghy...
0:02:08 > 0:02:12That boat price is ridiculous, it's way too high. ?255?
0:02:12 > 0:02:14Let...
0:02:14 > 0:02:18..and Jenny... Mussels? ..failed to secure her seafood.
0:02:18 > 0:02:21Is it fundamentally no? Yes. Oh, no.
0:02:21 > 0:02:23Despite bickering...
0:02:23 > 0:02:26You only managed to get 30 cents off the asking price.
0:02:26 > 0:02:2730 cents.
0:02:27 > 0:02:29..the boys triumphed.
0:02:29 > 0:02:31Everyone was happy. THEY CHUCKLE
0:02:31 > 0:02:33The girls got scolded...
0:02:33 > 0:02:35Donna, I don't know why you're laughing.
0:02:35 > 0:02:37It was a shambles.
0:02:37 > 0:02:39..Elle had a sinking feeling...
0:02:39 > 0:02:42That boat was far too expensive. You went against your own instincts.
0:02:42 > 0:02:45..but it was Jenny who failed to stay afloat.
0:02:45 > 0:02:47You're the only person in the whole of this task
0:02:47 > 0:02:48that didn't buy anything.
0:02:48 > 0:02:49You're fired.
0:02:49 > 0:02:52She became the third casualty of the boardroom.
0:02:52 > 0:02:55If I'd have taken the manure, I wouldn't be here.
0:02:55 > 0:02:58Now, 15 candidates remain to fight for the chance
0:02:58 > 0:03:02to become Lord Sugar's business partner.
0:03:10 > 0:03:125:30am.
0:03:13 > 0:03:15PHONE RINGS
0:03:22 > 0:03:23Hello?
0:03:23 > 0:03:25'Good morning. Lord Sugar would like you to meet him
0:03:25 > 0:03:28'at the house of Dr Samuel Johnson.
0:03:28 > 0:03:30'The cars will be outside in 20 minutes.'
0:03:30 > 0:03:31Thank you.
0:03:34 > 0:03:37Guys, we're going to the house of Dr Samuel Johnson.
0:03:37 > 0:03:40Samuel Johnson? What about Samuel L Jackson?
0:03:40 > 0:03:42Samuel L Jackson?!
0:03:42 > 0:03:43It might be.
0:03:43 > 0:03:46Samuel Johnson? He's a poet.
0:03:46 > 0:03:49Charleine, get your dealing, wheeling,
0:03:49 > 0:03:51smiling, fantastic face on.
0:03:51 > 0:03:54I can smell a win. We're going to smash this, baby girl.
0:04:03 > 0:04:04In the heart of the City...
0:04:06 > 0:04:07..Gough Square...
0:04:09 > 0:04:12..once home to one of the heavyweights of literary London.
0:04:12 > 0:04:14Dr Johnson's House.
0:04:14 > 0:04:18"When a man is tired of London, he is tired of life."
0:04:33 > 0:04:36Good morning. ALL: Good morning, Lord Sugar.
0:04:36 > 0:04:39Behind you is the house of Dr Samuel Johnson,
0:04:39 > 0:04:44where the most famous dictionary in the English language was written
0:04:44 > 0:04:47and it's commemorated by this statue.
0:04:47 > 0:04:51Sitting on top is Dr Johnson's beloved cat, Hodge.
0:04:51 > 0:04:54People will stop at nothing to pamper their pets
0:04:54 > 0:04:59and the pet market is worth a massive ?4.6 billion per year.
0:04:59 > 0:05:01I want you to get a piece of that action,
0:05:01 > 0:05:04so I'm sending you to the London Pet Show.
0:05:04 > 0:05:07Your task is very simple - pick the right products
0:05:07 > 0:05:08and sell them.
0:05:08 > 0:05:12The team that comes in with the highest amount of sales wins.
0:05:12 > 0:05:17In the losing team, at least one of you will be fired.
0:05:17 > 0:05:20Now, the ladies' team has not been very successful
0:05:20 > 0:05:22in the past two tasks
0:05:22 > 0:05:25and for that reason, I'm going to mix the teams up,
0:05:25 > 0:05:29so, Charleine, April and Vana,
0:05:29 > 0:05:33I'd like you to move across to Team Versatile.
0:05:33 > 0:05:38Gary, Brett and Scott, move over to Team Connexus.
0:05:40 > 0:05:43Good luck and I'll see you back in the boardroom in a few days' time.
0:05:43 > 0:05:44Off you go.
0:05:46 > 0:05:49With almost half of UK households owning pets...
0:05:51 > 0:05:55..pampering our furry friends can pull in big profits.
0:05:56 > 0:05:59Tomorrow, teams must take a bite out of the market
0:05:59 > 0:06:02at the London Pet Show.
0:06:02 > 0:06:04As a nation, we're dog lovers.
0:06:04 > 0:06:06I think that a lot of single women have cats.
0:06:06 > 0:06:09But first, both packs need leaders.
0:06:09 > 0:06:11I've sold exhibition space
0:06:11 > 0:06:13and I've worked in exhibitions.
0:06:13 > 0:06:15Pitching in, sales trainer Ruth.
0:06:15 > 0:06:19I do know how to stop people and how to get people to interact
0:06:19 > 0:06:22and I'd like to share some of those techniques with you guys.
0:06:22 > 0:06:25I would obviously love to put myself up as project manager.
0:06:25 > 0:06:28I do have a little dog called Mason.
0:06:28 > 0:06:31He's my pride and joy and also I'm very heavily a sales,
0:06:31 > 0:06:34so I think the combination would be absolutely brilliant,
0:06:34 > 0:06:36plus I've been in the winning team three times in a row.
0:06:36 > 0:06:39Everyone happy, Scott's going to be project manager?
0:06:39 > 0:06:41THEY CONGRATULATE SCOTT
0:06:41 > 0:06:43I'm going to be top dog by just doing what I do best.
0:06:43 > 0:06:47I'm amazing at sales, creativity and also have great management skills.
0:06:47 > 0:06:49Just to let you know, I'm not losing the task.
0:06:52 > 0:06:54Across the hall...
0:06:54 > 0:06:57I really, really want this one, I'm really passionate about this one.
0:06:57 > 0:07:00..a perky pitch from business owner David.
0:07:00 > 0:07:03I'm always open to everyone's ideas, I'm strong, really passionate
0:07:03 > 0:07:05about this one and I'd love to get your support on this.
0:07:05 > 0:07:07I'm going to back David.
0:07:07 > 0:07:08All right, fantastic. OK.
0:07:08 > 0:07:11My whole career is about selling things,
0:07:11 > 0:07:12selling tickets for events
0:07:12 > 0:07:14and I have to sell thousands and thousands of them.
0:07:14 > 0:07:17I'm just so pumped right now, I can't wait to get out there,
0:07:17 > 0:07:19get these products and then start selling them. Next...
0:07:19 > 0:07:22They've got a big dog section, a slightly smaller cat section,
0:07:22 > 0:07:24then they've got a huge rabbit thing.
0:07:24 > 0:07:26..decide what type of pets to target.
0:07:26 > 0:07:28They've got the indoor rabbit show jumping,
0:07:28 > 0:07:29which seems to be the highlight.
0:07:29 > 0:07:31I had a rabbit for 11 and a half years.
0:07:31 > 0:07:33I think it's important to know
0:07:33 > 0:07:35people will also spend money on their rabbits.
0:07:35 > 0:07:37We've already got inside knowledge of dogs and cats.
0:07:37 > 0:07:40We need to be upbeat on what the rabbit sector is going to offer.
0:07:40 > 0:07:42Aiming at the owners...
0:07:42 > 0:07:44There's going to be a lot of kids there
0:07:44 > 0:07:46and a lot of families. ..David.
0:07:46 > 0:07:48I'm also thinking about products
0:07:48 > 0:07:50that you can actually sell to families.
0:07:50 > 0:07:52T-shirts, because T-shirts always, always sell.
0:07:52 > 0:07:54Uh, I don't think so.
0:07:54 > 0:07:56T-shirts are for humans, right?
0:07:56 > 0:07:59People go to a pet show to buy things for their pets.
0:07:59 > 0:08:01But people are going to own dogs
0:08:01 > 0:08:03who might still like a T-shirt. Who's a pet owner?
0:08:03 > 0:08:06I have a dog. I have a dog.
0:08:06 > 0:08:09I really think, play to our strengths.
0:08:09 > 0:08:11We've got four dog owners in this group.
0:08:11 > 0:08:14We can talk and we can be relatable about dogs.
0:08:14 > 0:08:16All right? Ready? Good luck, lads.
0:08:16 > 0:08:1711am.
0:08:19 > 0:08:21Off to select star products to sell.
0:08:24 > 0:08:28Half head for the show to choose goods with premium price tags.
0:08:28 > 0:08:30We've got a big responsibility within this team.
0:08:30 > 0:08:32We've got to get it right.
0:08:32 > 0:08:34The rest must pick out smaller items
0:08:34 > 0:08:35to try to shift in bulk.
0:08:35 > 0:08:38When we're talking to vendors, the last thing people want
0:08:38 > 0:08:40is people hitting them with question, question, question.
0:08:40 > 0:08:42We need to be exciting and enthusiastic
0:08:42 > 0:08:45with absolutely everyone, all the products.
0:08:47 > 0:08:49Let me present to you the hi-vis chicken jacket.
0:08:49 > 0:08:53This is Henrietta and she is modelling the hi-vis chicken jacket.
0:08:53 > 0:08:55Brilliant, very nice.
0:08:55 > 0:09:00Is it actually about protecting the chicken when they are on the roads?
0:09:00 > 0:09:03I would say it's unlikely that you will see chickens crossing roads.
0:09:03 > 0:09:06OK. Sorry, I'm not very educated on that. It's a good question.
0:09:06 > 0:09:08THEY CHORTLE
0:09:08 > 0:09:11I'm sorry, I've left you a little present.
0:09:11 > 0:09:14Thanks, guys.
0:09:14 > 0:09:17Wow! Cool! Looks amazing.
0:09:17 > 0:09:19So a brand of big-face T-shirts.
0:09:19 > 0:09:23They are very bold and expressive. Yeah. They are great fun to wear.
0:09:23 > 0:09:25That struck me straight away.
0:09:25 > 0:09:26As soon as you walked through the door,
0:09:26 > 0:09:29it's like, "Wow! Bang!" Right there. Am I allowed to put one on?
0:09:29 > 0:09:31Please do, I hope you'd like to try them on.
0:09:31 > 0:09:34Let's have a go. One of the most important things about this task
0:09:34 > 0:09:36is getting the vendor to like you
0:09:36 > 0:09:38and to allow you to sell his product.
0:09:38 > 0:09:39You can wear it with almost anything.
0:09:39 > 0:09:41You're wearing it with jeans. Yeah.
0:09:41 > 0:09:42OK, I'm wearing it with a bit of a suit.
0:09:42 > 0:09:44David was gushing over the T-shirt.
0:09:44 > 0:09:46He was talking like his brain was on fire.
0:09:46 > 0:09:48I think what's really great about this product
0:09:48 > 0:09:50is the fact that I could just see it on my niece
0:09:50 > 0:09:51and straight away, I was like, "Wow!"
0:09:51 > 0:09:53David said, "We'll schmooze them,"
0:09:53 > 0:09:55and schmooze them they certainly did.
0:09:55 > 0:09:59They are ?25 for the adult T-shirts.
0:09:59 > 0:10:01For the children's, you're looking at ?15.
0:10:01 > 0:10:04ALL: Thank you. Good luck.
0:10:04 > 0:10:07The impact when he walked in said to me,
0:10:07 > 0:10:09quality product.
0:10:09 > 0:10:13I'm concerned the price point's high. Yeah, ?25 a pop.
0:10:13 > 0:10:15I'm just throwing it out there.
0:10:15 > 0:10:18But, guys, I personally really want those T-shirts. OK.
0:10:18 > 0:10:21Everyone knows that dogs can get smelly.
0:10:21 > 0:10:23This is one of the finest pet fragrances on the market.
0:10:23 > 0:10:25Sizing up the same options...
0:10:25 > 0:10:27We thought that's actually really nice.
0:10:27 > 0:10:29I sprayed it and it went in my eye.
0:10:29 > 0:10:31..Scott's team.
0:10:31 > 0:10:37Brett, I really want you on price. Don't waffle. Yeah, don't waffle.
0:10:37 > 0:10:40We don't you talking too much. Don't waffle, clear, hard-cut facts.
0:10:40 > 0:10:44As soon as they walk in, product, bang, every question, then cost.
0:10:44 > 0:10:45Hi, guys, how are you doing?
0:10:46 > 0:10:50We're the leading supplier of eco-friendly poop bags.
0:10:50 > 0:10:53Generally, as it stands, you've got a recommended retail price of ?2.99.
0:10:53 > 0:10:56Obviously, the volume we've got here is 120 handles,
0:10:56 > 0:11:02240 rolls containing eight bags a pop and you've got 240 dispensers.
0:11:02 > 0:11:03Is there any leeway?
0:11:03 > 0:11:05Is there any open discussion where
0:11:05 > 0:11:07we can maybe talk about price, or...?
0:11:09 > 0:11:12There is leeway. It just depends on what sort of ideas you have, really.
0:11:12 > 0:11:14Lovely to meet you. Chat to you soon.
0:11:14 > 0:11:17I think we just need to be careful that we don't jump in too much,
0:11:17 > 0:11:20asking them about pricing, and build some rapport first. Absolutely.
0:11:22 > 0:11:25The product, it speaks for itself. There wasn't really a lot to ask.
0:11:25 > 0:11:28No, but we've got to make sure that he knows that we want to sell it.
0:11:30 > 0:11:311pm.
0:11:34 > 0:11:37Site for tomorrow's show - ExCeL London.
0:11:40 > 0:11:42So this is all dogs, this is dog food.
0:11:43 > 0:11:46Both teams must pick a high-end product
0:11:46 > 0:11:48to push tomorrow.
0:11:48 > 0:11:50They're possibly the only thatched hen houses in the world.
0:11:50 > 0:11:53How many are you looking to sell? As many as possible.
0:11:54 > 0:11:58Sam. Seldon. Soldon? Seldon.
0:11:58 > 0:11:59First, for half of David's team,
0:11:59 > 0:12:01luxury sofas...
0:12:01 > 0:12:03You've got the faux leather in the white, the cream,
0:12:03 > 0:12:05the brown, the black. ..for dogs.
0:12:05 > 0:12:07Natural Italian leather. Wow. That one ages.
0:12:07 > 0:12:09We also sell the throws as well.
0:12:09 > 0:12:12I've got a dog, so I completely get it, completely get it.
0:12:12 > 0:12:15My first dog was a dachshund and it was Anastasia Edwina Jackson.
0:12:15 > 0:12:18I now have a yorkie called diva.
0:12:18 > 0:12:20I love that leather and I love that size there.
0:12:20 > 0:12:22I like the idea of the dog sofa.
0:12:22 > 0:12:24Three out the four of us are dog owners,
0:12:24 > 0:12:27which really does help and I'm very much
0:12:27 > 0:12:30a high-ticket item sales person, so I'll be able to sell it.
0:12:30 > 0:12:32I want to check out the rabbit show jumping.
0:12:32 > 0:12:34To be honest, I would come and see this.
0:12:34 > 0:12:36I probably wouldn't come and see cats or dogs,
0:12:36 > 0:12:39cos we see them every day, but I'd want to see some bunny jump rabbits.
0:12:39 > 0:12:42For the other team... Rabbit housing right now,
0:12:42 > 0:12:44it's something like you'd see in the corner over there.
0:12:44 > 0:12:47They cannot run around. This beats that completely.
0:12:47 > 0:12:49..a high-end rabbit hutch.
0:12:49 > 0:12:52There are levels inside there where they can hop up, like a sky burrow.
0:12:52 > 0:12:57It's the same stuff they use in Nasa to insulate their fuel tanks. Gosh!
0:12:57 > 0:12:59How many of these would you ideally sell?
0:12:59 > 0:13:02This is our public launch for this product.
0:13:02 > 0:13:04We want 30 on both days, at least.
0:13:04 > 0:13:0630 on both days? 3-0? Yes.
0:13:06 > 0:13:08That's fantastic.
0:13:08 > 0:13:10Next... Hiya. Hello, there.
0:13:10 > 0:13:11..for fussy felines...
0:13:11 > 0:13:14I am particularly excited to see this stand,
0:13:14 > 0:13:16because I've actually got three cats of my own.
0:13:16 > 0:13:18..customisable cat towers.
0:13:18 > 0:13:22It's a modular system, so what it means is people can come on,
0:13:22 > 0:13:23they can build and change it around.
0:13:23 > 0:13:26Average selling price? Between ?400-?600.
0:13:26 > 0:13:29Have you exhibited at this exhibition before? Fifth year.
0:13:29 > 0:13:31Brilliant. So based on your previous experience,
0:13:31 > 0:13:33what would be a good day tomorrow?
0:13:33 > 0:13:37Well, we had a record-breaking one day - we sold 19 towers. 19? 19.
0:13:37 > 0:13:40Right, OK. We'll be targeting probably ten towers tomorrow.
0:13:40 > 0:13:43Ten? Yeah. Don't think we could get through to the 20?
0:13:43 > 0:13:45We'd love the opportunity. We'd love to see a record broken.
0:13:45 > 0:13:47Fantastic.
0:13:47 > 0:13:49I love the fact that they really stand out.
0:13:49 > 0:13:52Also getting her claws into the product for the other team...
0:13:52 > 0:13:56And they're nice and tall, so the cats can reach up nice as well. Yes.
0:13:56 > 0:13:57..Charleine.
0:13:57 > 0:13:59How do you find that they sell?
0:13:59 > 0:14:03We had a record day of 19 towers last November.
0:14:03 > 0:14:06They're absolutely fantastic, aren't they?
0:14:06 > 0:14:07Products perused...
0:14:07 > 0:14:10Essentially, two words - "dog sofa".
0:14:10 > 0:14:12I'll be able to sell it. ..decision time.
0:14:12 > 0:14:14Definitely my first choice is the luxury dog sofa,
0:14:14 > 0:14:17but you're there looking at the products, OK?
0:14:17 > 0:14:19So if you can make decisions, that's fine.
0:14:19 > 0:14:20OK, lovely. No, I will do.
0:14:20 > 0:14:22Cheers, then. Bye!
0:14:22 > 0:14:26Purely by numbers, I would go towards the cat tower.
0:14:26 > 0:14:28David said that he really wanted to go for the dog.
0:14:28 > 0:14:32We go with the project manager and go dog bed.
0:14:32 > 0:14:34OK. All in favour? Not obviously all in favour. Yeah.
0:14:34 > 0:14:36That's the decision we've got to make.
0:14:36 > 0:14:38We could have sold more cat towers,
0:14:38 > 0:14:39but I can only give my input.
0:14:39 > 0:14:43What they decide to go with is entirely their choice.
0:14:43 > 0:14:46Hi, guys. I just wanted to ask what you think you might...
0:14:46 > 0:14:49I say between cat towers and rabbit hutch.
0:14:49 > 0:14:52OK, cats or rabbits. Which one do you think you can sell the best?
0:14:52 > 0:14:55I say rabbits, purely based on revenue.
0:14:55 > 0:14:58He's looking to shift 30 units a day
0:14:58 > 0:15:01at around ?397 per unit.
0:15:01 > 0:15:05Don't you think that's a lot of money for a hutch, though?
0:15:05 > 0:15:08Gary, mate, could you just give me your honest opinion?
0:15:08 > 0:15:10Which one do you think you could sell the most?
0:15:10 > 0:15:12The cat people have exhibited here before
0:15:12 > 0:15:14and have got experience of selling 19.
0:15:14 > 0:15:17I'm going to put my trust into you for the cat towers, all right?
0:15:19 > 0:15:21She's set a minimum target of ten.
0:15:21 > 0:15:24We're confident that we can smash that up to 19.
0:15:24 > 0:15:28I don't know really anything about cats, but I do know about selling,
0:15:28 > 0:15:30so I've set myself a nice little target -
0:15:30 > 0:15:33circa ?7,500 tomorrow.
0:15:35 > 0:15:36Late afternoon.
0:15:36 > 0:15:40It's our SnuggleSafe Heat Pad.
0:15:40 > 0:15:43Scott's team are still weighing up accessories.
0:15:44 > 0:15:48Five minutes in the microwave and it stays warm for ten hours.
0:15:48 > 0:15:51Great for newborns, kittens.
0:15:51 > 0:15:53It's bite-resistant.
0:15:53 > 0:15:56I can see that! Ta, thank you very much.
0:15:56 > 0:16:00They're wicked. I think all the products we've seen are really good.
0:16:00 > 0:16:02This is an interactive cat toy.
0:16:02 > 0:16:05The ball contains a motion-sensitive LED light.
0:16:05 > 0:16:06Thank you.
0:16:06 > 0:16:09I'm just quite satisfied with all of the stuff that we've seen.
0:16:09 > 0:16:11They've all got a place in the market.
0:16:13 > 0:16:14THEY EXCLAIM
0:16:14 > 0:16:17Continuing their charm offensive,
0:16:17 > 0:16:18David's team.
0:16:18 > 0:16:21That is awesome!
0:16:21 > 0:16:23Can I actually hold one, is that all right?
0:16:23 > 0:16:25Yep. THEY LAUGH AND WHOOP
0:16:25 > 0:16:27These are absolutely fantastic!
0:16:27 > 0:16:29Have you sold at trade shows before with these?
0:16:29 > 0:16:33This event at the NEC, we sold 940 balloons.
0:16:33 > 0:16:35We had a 45-minute queue and they kept the show open
0:16:35 > 0:16:38so we could service the queue that was there.
0:16:39 > 0:16:43Wow. Thank you so much! See you later. Cheers.
0:16:43 > 0:16:45Oh, my gosh!
0:16:45 > 0:16:47Next door... I'll get straight in there,
0:16:47 > 0:16:49because, obviously, we can apparently see what they are.
0:16:49 > 0:16:52..Brett sticks to the nitty-gritty.
0:16:52 > 0:16:54What are you selling these on at?
0:16:56 > 0:16:58OK, we sell them at the shows for ?5.
0:16:58 > 0:17:01?5. And is there anything you can incorporate
0:17:01 > 0:17:04as a buy-one-get-one-free if people have got kiddies? Not a thing.
0:17:04 > 0:17:05Nothing? Nothing. Right, OK.
0:17:05 > 0:17:08Thank you ever so much. Take care.
0:17:08 > 0:17:10I thought it was a really, really good product.
0:17:10 > 0:17:12It's vibrant, it speaks for itself.
0:17:12 > 0:17:14Brett pretty much went straight in
0:17:14 > 0:17:16and was like, "Tell us about the price," straight away.
0:17:16 > 0:17:19I don't think that really helps. I don't think he showed
0:17:19 > 0:17:21we're passionate about the product and we could sell it.
0:17:21 > 0:17:23Pet accessories assessed...
0:17:23 > 0:17:26Because our T-shirts have got different animals on,
0:17:26 > 0:17:29you've got balloons with different animals, what about that as a link?
0:17:29 > 0:17:31We could wear the T-shirts and do the balloons at the same time.
0:17:31 > 0:17:34..the teams must pick two to sell tomorrow.
0:17:34 > 0:17:36I want to get you guys' input first.
0:17:36 > 0:17:40The two products for me could be the poop bags and the T-shirts.
0:17:41 > 0:17:42I was thinking exactly the same thing.
0:17:42 > 0:17:45Are we sure we don't want any of the balloons? Are we sure?
0:17:45 > 0:17:47The balloons? Yeah. Why do you think the balloons?
0:17:47 > 0:17:50Cos we just said that we really like them, so I just want to make sure.
0:17:50 > 0:17:51The thing is with the balloons,
0:17:51 > 0:17:54I think we could probably sell a lot of them
0:17:54 > 0:17:56and also get quite a bit of buzz around them.
0:17:56 > 0:18:01So far, Scott has been a totally noncommittal project manager.
0:18:01 > 0:18:04Dancing around any decisions that have to be made,
0:18:04 > 0:18:07hoping, perhaps, that his team-mates will make the decisions for him.
0:18:07 > 0:18:10It's a call that we're all going to have to make.
0:18:10 > 0:18:13Tell you what, shall we turn it up and just go balloons and heat mats?
0:18:13 > 0:18:16Heat mats as well? To be fair, the heat mats were... I dunno.
0:18:16 > 0:18:18I'm tied up between two.
0:18:18 > 0:18:20If you think about it with the heat mats as well,
0:18:20 > 0:18:22they cater for small animals, but also cats.
0:18:22 > 0:18:24Shall we just go for the balloons and heat mats?
0:18:24 > 0:18:26I reckon we should. Yeah?
0:18:26 > 0:18:28I definitely think the heat pads
0:18:28 > 0:18:31and the balloons are probably the best products for us.
0:18:31 > 0:18:33Let's see what he says.
0:18:33 > 0:18:37With both teams chasing balloons... 'Hello, John speaking.'
0:18:37 > 0:18:38..the supplier will choose.
0:18:38 > 0:18:40Hi, John, it's David from Team Versatile.
0:18:40 > 0:18:43We're really excited to know if you've come to a decision
0:18:43 > 0:18:45on whether or not we can represent you and your product.
0:18:45 > 0:18:49It's Scott here calling from Connexus. We have chosen you.
0:18:50 > 0:18:52'Erm...
0:18:52 > 0:18:55'I'm going to go with you guys.' ALL: Yes!
0:18:55 > 0:18:58Oi! Oi! Cheers, John!
0:18:58 > 0:19:03OK. 'Purely down to the fact that they were more hands-on.
0:19:03 > 0:19:06'They just wanted to walk around with the balloons.'
0:19:06 > 0:19:09Not a problem. To be honest, I would probably imagine
0:19:09 > 0:19:12you're going to lose a couple of quid, but it's OK.
0:19:12 > 0:19:13Good luck for tomorrow, bye.
0:19:13 > 0:19:15Guys, you win some, you lose some.
0:19:15 > 0:19:18I don't want to hear any more talk about the balloons. No!
0:19:18 > 0:19:21We're going to go for cats with the heat pads.
0:19:21 > 0:19:24And the cat tray with the sparkly ball. OK.
0:19:24 > 0:19:28Yeah, perfect. Soldier on, yeah!
0:19:28 > 0:19:30Stock settled for both teams.
0:19:30 > 0:19:33We've decided, as a team, that we're going to go
0:19:33 > 0:19:36for more of the cat and feline market
0:19:36 > 0:19:39and we will be able to sell a lot of what we've got tomorrow.
0:19:39 > 0:19:41Oh-oh! Can't believe we got both.
0:19:41 > 0:19:43Yes! Well done.
0:19:43 > 0:19:48Hey, guys. The first item we chose is the animal balloons.
0:19:48 > 0:19:51You will not be disappointed when you see these balloons.
0:19:51 > 0:19:55What's the other product? The other product is the animal T-shirts.
0:19:57 > 0:19:58We're at a trade show for animals,
0:19:58 > 0:20:02so the T-shirts and the balloons are a risky decision.
0:20:02 > 0:20:03Bye. Bye. Bye-bye.
0:20:03 > 0:20:07But we've got the dog sofa and I'm looking forward to tomorrow.
0:20:07 > 0:20:09Hopefully I get the top sales.
0:20:10 > 0:20:12Tomorrow - show time.
0:20:18 > 0:20:198am.
0:20:24 > 0:20:27The high-ticket items can win or lose the task for us.
0:20:27 > 0:20:30We need our top guys there.
0:20:30 > 0:20:35Balloons and T-shirts - I personally think that five grand, we can do.
0:20:35 > 0:20:36I think it's a little overambitious.
0:20:36 > 0:20:38I still think we can make a few grand.
0:20:38 > 0:20:40Let's drop the target. THEY CHUCKLE
0:20:46 > 0:20:49Follow me. With one hour till selling can start...
0:20:49 > 0:20:51They're so nice.
0:20:51 > 0:20:53..David's team suss out their stock.
0:20:53 > 0:20:54I think the product's fantastic.
0:20:54 > 0:20:56I can see this in many different houses.
0:20:56 > 0:20:58As a dog owner, I'd buy these.
0:20:58 > 0:21:00Brilliant. We've also got the throws that we can sell as well.
0:21:00 > 0:21:02How much are the throws? Like, 70 quid.
0:21:03 > 0:21:06The balloons are ?5, they're going to stay at ?5, great product,
0:21:06 > 0:21:08it's value for money.
0:21:08 > 0:21:09These are the T-shirts.
0:21:10 > 0:21:12Aren't they really cute?
0:21:12 > 0:21:15You could imagine your niece, or... You warm up to them.
0:21:15 > 0:21:18My daughter would wear that. They're better than I thought they would be.
0:21:18 > 0:21:21I'm going to keep the teams the same as yesterday,
0:21:21 > 0:21:23so, Richard, you'll head the high-end product. Smash it for us.
0:21:23 > 0:21:25Ooh! The other team...
0:21:25 > 0:21:28This is perfect for the cats, it's a new, innovative design.
0:21:28 > 0:21:30We've also got this heat disc.
0:21:30 > 0:21:32..concentrate on cats. This is cat heaven.
0:21:32 > 0:21:34Wow, these look absolutely amazing.
0:21:34 > 0:21:37Guys, really, really good decision.
0:21:37 > 0:21:39Before opening for business...
0:21:39 > 0:21:41These are high-end, top quality.
0:21:41 > 0:21:44..a lesson in technique from sales trainer Ruth.
0:21:44 > 0:21:47We've got to just speak to as many people as possible.
0:21:47 > 0:21:50We're catching people's eyes, "Morning!"
0:21:50 > 0:21:53Yes, it's us, it's them, we're going to build it together
0:21:53 > 0:21:56and we're going to be explosive.
0:21:56 > 0:21:58I love it! Boom!
0:21:58 > 0:22:02First job for Scott - pick his high-end sales force.
0:22:02 > 0:22:05I am going to go into the top-end product,
0:22:05 > 0:22:08purely because I've got a lot of sales experience.
0:22:08 > 0:22:11Selina, you also should be. Cool, thank you.
0:22:11 > 0:22:15The last one is out of Ruth - your energy is amazing -
0:22:15 > 0:22:18and, Gary, you've got cats and you completely get the product.
0:22:18 > 0:22:20Um... Put your best sales people
0:22:20 > 0:22:23where you can make the best amount of money. Exactly that.
0:22:23 > 0:22:27Ruth, you're going to come with us. I loved your enthusiasm. Yep.
0:22:27 > 0:22:29I think this will smash it.
0:22:29 > 0:22:32Our minimum performance is one each per hour.
0:22:34 > 0:22:369:30am.
0:22:36 > 0:22:39ANNOUNCER: The London Pet Show is now open.
0:22:39 > 0:22:43Thousands of animal lovers looking for the latest in pet pampering.
0:22:43 > 0:22:46Everything needs to stay organised the entire time
0:22:46 > 0:22:48so we look professional. Of course.
0:22:48 > 0:22:50Do you want to say hello to my giraffe?
0:22:50 > 0:22:52Scott, what price have you got for this one?
0:22:52 > 0:22:54That one's 244.
0:22:54 > 0:22:57We need to be really, really careful that we get these prices right.
0:22:57 > 0:22:59Why's this so complicated?
0:22:59 > 0:23:00Ladies and gentlemen, boys and girls,
0:23:00 > 0:23:02can I interest anybody in this product?
0:23:02 > 0:23:06It's an LED cat toy. Targeting cat lovers with toys...
0:23:06 > 0:23:08They keep trying to get it and it increases their sensory load.
0:23:08 > 0:23:10..and heat pads...
0:23:10 > 0:23:14These last at this temperature for up to ten hours.
0:23:14 > 0:23:16It's not warm, but it's bite-proof.
0:23:16 > 0:23:18..Brett, Elle, Natalie and Gary.
0:23:18 > 0:23:21How old's your cat? It's actually his birthday on Monday.
0:23:21 > 0:23:23Monday! Perfect timing.
0:23:23 > 0:23:26Can we tempt you for a nice birthday present for Monday morning?
0:23:26 > 0:23:28We can do these at 14.95.
0:23:28 > 0:23:29Yeah, why not? Brilliant.
0:23:29 > 0:23:32'I'm disappointed not to be selling the high-end items.'
0:23:32 > 0:23:35I know I could have sold a few of those at ?500 a pop
0:23:35 > 0:23:37and I'll have to sell a hell of a lot of heat mats
0:23:37 > 0:23:39and cat toys to even make that.
0:23:39 > 0:23:40First one down, many more to go.
0:23:40 > 0:23:42Great, well done. Really well done.
0:23:42 > 0:23:43Across the hall...
0:23:43 > 0:23:46It's all about access for the cats.
0:23:46 > 0:23:48..pushing the high-value cat product...
0:23:48 > 0:23:50This is ?1,400.
0:23:50 > 0:23:53..Selina... That's if you really, really love your pet.
0:23:53 > 0:23:56..and Ruth. It's a family-owned and run business.
0:23:56 > 0:23:58I'm not a member of the family.
0:23:58 > 0:24:03I'm working for them over the course of the weekend.
0:24:03 > 0:24:05The quality is absolutely amazing.
0:24:05 > 0:24:07Suits where you live.
0:24:07 > 0:24:09Scott cashes in. If you get something like this,
0:24:09 > 0:24:12you're not going to be able to find it anywhere else.
0:24:12 > 0:24:14This is 635,
0:24:14 > 0:24:16and there's 10% off today. Sold!
0:24:16 > 0:24:18Sold, yeah?
0:24:18 > 0:24:20I feel like I'm in my element, I love selling.
0:24:20 > 0:24:22I know how to sell, I've been doing it for years and years.
0:24:22 > 0:24:26You've made a brilliant purchase. It's an absolutely fabulous product.
0:24:26 > 0:24:28If I can do that four times every single hour,
0:24:28 > 0:24:30we're looking at a substantial amount of cash.
0:24:30 > 0:24:32You still happy? Yes! High energy? Always! Good.
0:24:34 > 0:24:37We've got pugs, giraffes, elephants, penguins.
0:24:37 > 0:24:39Aiming at people rather than pets...
0:24:39 > 0:24:41It'll chase you, watch, look!
0:24:41 > 0:24:44..David's team. Let's give you the giraffe.
0:24:44 > 0:24:47Thank you very much, have a great day.
0:24:47 > 0:24:49The balloons are selling themselves. They're flying out.
0:24:49 > 0:24:50As soon as we've sold one,
0:24:50 > 0:24:53we're selling another, we're selling another.
0:24:53 > 0:24:54However, they're only ?5.
0:24:54 > 0:24:57Joseph is the only person at the moment selling my T-shirts.
0:24:57 > 0:24:59You can wear that all day round the show,
0:24:59 > 0:25:02represent the guinea pigs all day long. You're a hard salesman.
0:25:02 > 0:25:03I think you should get this one.
0:25:03 > 0:25:06We need to make sure that we're really selling the T-shirts.
0:25:06 > 0:25:08There's ?15 for yourself, madam. Thank you very much for that.
0:25:08 > 0:25:11The small one? Yeah, that's your one.
0:25:11 > 0:25:14Every time I sell a balloon, I'm pushing the T-shirt.
0:25:14 > 0:25:19I must have sold about ten balloons as well, so I've been smashing it.
0:25:19 > 0:25:20For the rest of the team...
0:25:20 > 0:25:22You'd look really posh in the valleys
0:25:22 > 0:25:24with one of these, wouldn't you?
0:25:24 > 0:25:26..luxury dog sofas.
0:25:26 > 0:25:29Basically, you're trying to create dog beds
0:25:29 > 0:25:31that feel like a part of the home.
0:25:31 > 0:25:32But no-one's biting.
0:25:32 > 0:25:35Come and have a look, there's no obligation.
0:25:35 > 0:25:37What do you reckon, Mum? No, no, not ?225.
0:25:37 > 0:25:39I think it's a lovely product.
0:25:39 > 0:25:43At the moment, I'm flat-lining on sales, but there's a lot of people
0:25:43 > 0:25:47that are looking at the products and saying they'll come back later.
0:25:47 > 0:25:50I think as a rule, trade shows sell better in the afternoons.
0:25:50 > 0:25:51I've got a personal target of four,
0:25:51 > 0:25:53but that's because I want to overachieve.
0:25:53 > 0:25:55Once you get one under your belt,
0:25:55 > 0:25:57then they start falling off like flies,
0:25:57 > 0:25:59so I think it will go well.
0:25:59 > 0:26:01It's going to be slow in the morning. Yes.
0:26:01 > 0:26:03Understand that, don't get frustrated.
0:26:08 > 0:26:10Mid-morning.
0:26:10 > 0:26:12AUDIENCE CHEERS
0:26:12 > 0:26:14Lovely products here. I think your cat's going to really love it.
0:26:14 > 0:26:18Sales of customisable cat towers stacking up.
0:26:18 > 0:26:21258.20. OK. Cool. I'll go and check out.
0:26:21 > 0:26:23All right? Thank you. Come on, then, let's do it.
0:26:23 > 0:26:25So you choose them separately and it adds up to a price.
0:26:25 > 0:26:27You said that you'd want the wooden bed,
0:26:27 > 0:26:29so we've got the small and the large ones
0:26:29 > 0:26:31and then we've got the fabric platform.
0:26:31 > 0:26:32How much would that be altogether?
0:26:32 > 0:26:34So...
0:26:35 > 0:26:37The oak is...
0:26:37 > 0:26:38So that would be...
0:26:40 > 0:26:41Bear with me one second.
0:26:41 > 0:26:43Um...
0:26:44 > 0:26:46OK, just bear with me one second.
0:26:46 > 0:26:47Um...
0:26:50 > 0:26:52Scott, I'm really sorry to interrupt.
0:26:52 > 0:26:54I just need some help from you for a second to make a sale. OK.
0:26:54 > 0:26:56Basically, we want a customised option.
0:26:56 > 0:26:58I don't know how to price it up on the order sheet,
0:26:58 > 0:26:59I'm a little bit stuck.
0:26:59 > 0:27:02Could you just help me with this customer? Sure.
0:27:02 > 0:27:03I am actually attending these guys.
0:27:03 > 0:27:06Hi, guys, I know... I'm Scott, how are you doing?
0:27:06 > 0:27:09If you want to come over and talk us through exactly what it is.
0:27:09 > 0:27:11Sorry if you're repeating yourself. It's fine.
0:27:11 > 0:27:12The unique selling point of these products
0:27:12 > 0:27:14is that they're all bespoke components,
0:27:14 > 0:27:16so I wanted to triple-check
0:27:16 > 0:27:18that I had the correct price for the customer.
0:27:18 > 0:27:20This is the product you want, all the way up to the top level. Yeah.
0:27:20 > 0:27:24But we want the trays, because they look the best? 635 as it stands.
0:27:24 > 0:27:25Yeah. All right, guys?
0:27:25 > 0:27:27Thank you. If you need help, let me know.
0:27:27 > 0:27:30Do you guys want to follow me over to the counter?
0:27:30 > 0:27:33We'll complete your purchase. Thank you so much.
0:27:33 > 0:27:35It is my sale. I don't think Scott would take any credit for it.
0:27:35 > 0:27:38He came over and confirmed that I had the correct price,
0:27:38 > 0:27:40but it was my customer that I'd sold to
0:27:40 > 0:27:42and I took them over to the cash register.
0:27:42 > 0:27:44Midday.
0:27:45 > 0:27:46There's your change there.
0:27:46 > 0:27:48You've paid for that one, haven't you?
0:27:48 > 0:27:49And she's paid for her one.
0:27:49 > 0:27:51You want one as well, do you?
0:27:51 > 0:27:53Sorry, darling. He's doing the receipt for you.
0:27:53 > 0:27:56On David's team, balloon sales are soaring.
0:27:56 > 0:27:58Is everyone OK now?
0:27:58 > 0:27:59Yeah? There's your receipt.
0:27:59 > 0:28:01HE SIGHS
0:28:03 > 0:28:06The good news is, the stall's getting really busy.
0:28:06 > 0:28:07The bad news is, it's chaos.
0:28:07 > 0:28:10Dinosaur and pig. I'm making a pig now for you.
0:28:10 > 0:28:13Thank you very much, cheers, take care. Joseph? You OK?
0:28:13 > 0:28:15I'm making an executive decision.
0:28:15 > 0:28:16I don't want you to be selling T-shirts,
0:28:16 > 0:28:19there's a massive queue, everyone needs to be served,
0:28:19 > 0:28:21so I want you to do what Vana's doing, taking the orders,
0:28:21 > 0:28:23you give me the order, I'll make it.
0:28:23 > 0:28:26David has made the decision to sacrifice the T-shirts
0:28:26 > 0:28:30for the balloons and those are ?25 and the balloons are ?5.
0:28:30 > 0:28:32It doesn't take a genius to work out
0:28:32 > 0:28:35that if you sell more T-shirts than balloons, you've taken more money.
0:28:35 > 0:28:38Can I just let everybody know that the queue is coming this way round?
0:28:38 > 0:28:40Just so we keep it all in order?
0:28:40 > 0:28:43There will be about a 5-10 minute wait, if that's OK.
0:28:43 > 0:28:45Yeah, they're stunning, absolutely stunning.
0:28:45 > 0:28:48For the rest of the team... We'll definitely go for the white.
0:28:48 > 0:28:52Which comes to a total of 304.99 to include delivery. Fantastic.
0:28:52 > 0:28:56Thank you very, very much. ..first sofa shifted by April...
0:28:56 > 0:28:59Do we have a sale today? We do. ..and Charleine.
0:28:59 > 0:29:03Well done, I'm glad I've managed to talk you into it, more than likely!
0:29:03 > 0:29:05If I could shake your hand now,
0:29:05 > 0:29:07I can lose the ?25 delivery charge.
0:29:07 > 0:29:10Still in the doghouse...
0:29:10 > 0:29:14Richard. So you would be getting my lowest price that I can do
0:29:14 > 0:29:17and that is... I'm literally, I'm like this.
0:29:17 > 0:29:21Would you shake my hand? To 550? Yeah.
0:29:21 > 0:29:23No.
0:29:23 > 0:29:26OK, well, nearly. Bye. OK, cheers.
0:29:26 > 0:29:28Take care.
0:29:28 > 0:29:29HE GROANS
0:29:30 > 0:29:32On the main stage...
0:29:32 > 0:29:34I do believe that all of you are here for a reason
0:29:34 > 0:29:37and that's because we're all a fond lover of animals,
0:29:37 > 0:29:38we're a fond lover of our pets.
0:29:38 > 0:29:41..for Team Cat... This is Santos.
0:29:41 > 0:29:44He's been having a little bit of a play with this today.
0:29:44 > 0:29:45..a chance to drum up more custom.
0:29:45 > 0:29:50This product is based on potentially simple formulas which already exist.
0:29:50 > 0:29:53The light reacts to the sensory aspects of all cats.
0:29:53 > 0:29:56If you want to come down and find out where we are,
0:29:56 > 0:29:57we're currently at C...
0:29:57 > 0:30:0307... No, actually... I think it's C409. That's exactly right, Elle.
0:30:03 > 0:30:06We're at location C409.
0:30:06 > 0:30:09Pitch over... Shall we get selling? Yeah, let's go.
0:30:09 > 0:30:11We've got to race all the people back there now.
0:30:11 > 0:30:13..a surge in sales.
0:30:13 > 0:30:15If you take that one, I'll take your card.
0:30:15 > 0:30:1915 and 20. All right, guys? Wonderful. How would you like to pay, cash or card?
0:30:19 > 0:30:22We've turned such a corner. Everything's going so well.
0:30:22 > 0:30:25Sales are picking up more and more throughout the day.
0:30:25 > 0:30:28I think our pitch certainly helped and now we're doing really well and I'm pleased.
0:30:28 > 0:30:30I'll get you a fresh one out of the box.
0:30:30 > 0:30:33But across the hall...
0:30:33 > 0:30:37You've got three cats? Four. Four cats? And three kids. And...
0:30:37 > 0:30:40You're amazing. How have you got out of the house today?
0:30:40 > 0:30:43for Ruth...not a scratch.
0:30:43 > 0:30:46There you are. You can put the cat in and say, "Are you happy?"
0:30:46 > 0:30:50Are we happy? We're happy, I think, aren't we? I'm sure. Yeah. OK.
0:30:50 > 0:30:52There's a thing called "golden silence" in sales,
0:30:52 > 0:30:57where you make your pitch and then you're quiet while the other people deliberate.
0:30:57 > 0:30:59You are a beautiful couple. You're fabulous.
0:30:59 > 0:31:03How long have you guys been together? Three and a bit years. Have you? Congratulations.
0:31:03 > 0:31:06I've been married 21 years. She doesn't stop talking.
0:31:06 > 0:31:08She confuses the customers.
0:31:08 > 0:31:11I love speaking to young people making their way.
0:31:11 > 0:31:13I think it's great. I think you're fabulous.
0:31:13 > 0:31:15She's not closing the sale.
0:31:15 > 0:31:18What she needs to do is shut up a little bit more
0:31:18 > 0:31:20and sell that product.
0:31:20 > 0:31:23The retail price would be just ?574.
0:31:23 > 0:31:26That's quite a lot for us, but... Yeah.
0:31:26 > 0:31:29We don't really have that sort of money to spend, unfortunately.
0:31:29 > 0:31:32It's no problem. It's been a pleasure to speak to you.
0:31:32 > 0:31:35I'll see you again soon. Thanks very much. All right. Can I just talk to you for a sec? Yeah.
0:31:35 > 0:31:39Of course you can speak to me. You want this so badly and it's going to happen. Absolutely.
0:31:39 > 0:31:41No, I'm not worried about it. No, no, slow down.
0:31:41 > 0:31:44I'm just going to stay focused. Slow down, it's going to happen.
0:31:44 > 0:31:48We're selling them off dirt cheap, they're going to be going for ?12.
0:31:48 > 0:31:50Mid-afternoon.
0:31:50 > 0:31:53There you go, big man. What do you want, darling? Oh, thank you very much, young man.
0:31:53 > 0:31:55Both teams push for sales.
0:31:57 > 0:32:01So what we could do is give you an extra discount to get you to ?610.
0:32:01 > 0:32:05?610 all in? All in. Yep. Fantastic! All right!
0:32:05 > 0:32:07I would shake your hand, but I can't.
0:32:07 > 0:32:09I'm feeling a little bit happy, of course,
0:32:09 > 0:32:13especially when I was thinking that I hadn't done anything and other people had done sales.
0:32:13 > 0:32:16Going chocolate brown? Yeah. Shall we go for two large?
0:32:16 > 0:32:19Go on. Oh, go on, then. Come here, you.
0:32:19 > 0:32:22Oh, Beverly! You're making my day! SHE LAUGHS
0:32:22 > 0:32:25I think people like my cheeky-chappy style.
0:32:25 > 0:32:28And it's coming off, we're doing well. Yes! Nice one.
0:32:28 > 0:32:31Let's get more sales. Absolutely. I'm like this. Let's go.
0:32:31 > 0:32:33On the other team...
0:32:33 > 0:32:35I can't tempt you with a buy now deliver later?
0:32:35 > 0:32:38Are you sure? I'm sure. Sorry. OK.
0:32:38 > 0:32:41..sales of cat towers at a standstill.
0:32:41 > 0:32:44I'll go and have a think about it. OK. Thank you.
0:32:44 > 0:32:48In sales you've got to keep your motivation up right till the last minute.
0:32:48 > 0:32:50Who knows, a customer might come back from this morning,
0:32:50 > 0:32:52might just pass by and suddenly feel inspired.
0:32:52 > 0:32:56The trouble is, Selina's really shying away from doing the sales.
0:32:56 > 0:32:59She seems to be holding back. It isn't quite good enough.
0:32:59 > 0:33:01She hasn't closed enough sales.
0:33:03 > 0:33:04Excuse me.
0:33:04 > 0:33:07To kick-start sales... Hello.
0:33:07 > 0:33:11..from project manager Scott, a staff shake-up.
0:33:11 > 0:33:13I'm going to need somebody to come over our end now. Yeah.
0:33:13 > 0:33:17These big-ticket items are something that we need to now start pushing.
0:33:17 > 0:33:20Come on then, buddy, let's go. We've got Gary, fresh blood,
0:33:20 > 0:33:23he's the man to lift the spirits of everyone else and show how it's done.
0:33:23 > 0:33:25We've got 45 minutes left,
0:33:25 > 0:33:28I personally think we could get another two sales.
0:33:28 > 0:33:32At least one more each. Absolutely. Maybe two more each. Come on.
0:33:32 > 0:33:34The last push for sales. We just need to make sure
0:33:34 > 0:33:36we serve absolutely everybody here, OK?
0:33:36 > 0:33:40Take these orders down. I'll be with you in a second, mate.
0:33:40 > 0:33:44So these are the throws. They're faux fur and they're machine washable.
0:33:44 > 0:33:47So it's ?79.99. Is that OK for you guys? That's fine. Yeah?
0:33:47 > 0:33:51Let me just write your receipt and a penny change. Thanks.
0:33:51 > 0:33:54Buy it here today, I'll be more than willing to have a look at a discount. Thank you.
0:33:54 > 0:33:58They're lovely products. Yeah, it's lovely. Brilliant. Thanks ever so much. I'm Gary, anyway.
0:33:58 > 0:34:03I can take a further 10% off for you, but we're literally finishing up in ten minutes.
0:34:03 > 0:34:07Are you all ready for a fashion show?
0:34:08 > 0:34:12Mergim showcasing the bunny rabbit!
0:34:12 > 0:34:15Everyone, hold tight!
0:34:15 > 0:34:18Two minutes. Come on, keep going. I'll take that one off you.
0:34:18 > 0:34:21This is for you, young man. Don't cry. WOMAN SPEAKS SPANISH
0:34:21 > 0:34:24Thank you. Thank you ever so much.
0:34:24 > 0:34:27There you go, madam. Have a nice day. Oh!
0:34:27 > 0:34:295:30pm...
0:34:29 > 0:34:32WOMAN ON TANNOY: 'The London Pet Show is closed. Thank you.'
0:34:32 > 0:34:33Go on. ALL: Team hug.
0:34:33 > 0:34:35OK. Well done, guys.
0:34:35 > 0:34:38..trading over. CHEERING
0:34:38 > 0:34:42Do you know, I've probably had the most frustrating day
0:34:42 > 0:34:46in the whole of my sales career. I'm disappointed,
0:34:46 > 0:34:50but I...I know how skilfully I tried to secure those sales.
0:34:50 > 0:34:53Richard did well. You redeemed yourself, Richard.
0:34:53 > 0:34:56What did I redeem myself for? I'm joking. I'm only playing with you. OK.
0:34:56 > 0:34:59I'm happy with today, I'm happy that we've all got a sale,
0:34:59 > 0:35:01but we have missed target.
0:35:01 > 0:35:06We all were supposed to make three sales, but it's been a bit of a slog for us at that stand.
0:35:06 > 0:35:08Tonight, pet proceeds counted.
0:35:10 > 0:35:14Tomorrow, face-to-face with the top dog.
0:35:32 > 0:35:34You can go through to the boardroom now.
0:35:53 > 0:35:56Morning. ALL: Good morning, Lord Sugar.
0:35:56 > 0:35:59Well, an interesting task,
0:35:59 > 0:36:02selecting products, selling them at the pet show.
0:36:02 > 0:36:04And, quite appropriately, within the losing team
0:36:04 > 0:36:08at least one of you will go walkies at the end of this, that's for sure. LAUGHTER
0:36:08 > 0:36:11Which team would like to kick off? I'll kick off, if that's OK? David.
0:36:11 > 0:36:14One of the great ideas that I had, which I thought was fantastic,
0:36:14 > 0:36:16was to show a lot of enthusiasm with all of the products.
0:36:16 > 0:36:21How did you show enthusiasm for the hi-vis jacket for chickens?
0:36:21 > 0:36:24I'm always enthusiastic about products, Lord Sugar.
0:36:24 > 0:36:26He was enthusiastic. LAUGHTER
0:36:26 > 0:36:31You were selling accessory products and high-end value products, is that right?
0:36:31 > 0:36:35That's correct. And when it came to accessories, you had...?
0:36:35 > 0:36:38The animal T-shirts and we also chose the animal balloons.
0:36:38 > 0:36:42Tell me about the high-end product. We chose the luxury dog sofa in the end, Lord Sugar.
0:36:42 > 0:36:47And they have a price range of between ?230-?700, right?
0:36:47 > 0:36:51Yes. The balloons were ?5, is that right? That is correct, Lord Sugar.
0:36:51 > 0:36:54It doesn't take a rocket scientist to work out, does it,
0:36:54 > 0:36:58that if you sell one sofa for ?700, you've got to sell...?
0:36:58 > 0:37:04Who's the mathematician here? How many balloons at ?5 each? 140.
0:37:04 > 0:37:08Yeah, to come in with the same amount of money. Got that, did you? No, I completely understand...
0:37:08 > 0:37:12You get it now, but did you get it then? That's the point I'm making. I'm agreeing with you.
0:37:12 > 0:37:15My theory was the dog sofas were just going to be for the dogs,
0:37:15 > 0:37:19whereas the balloons and T-shirts, I wanted to be able to target everybody.
0:37:19 > 0:37:22And we had a massive influx of people who wanted to buy balloons.
0:37:22 > 0:37:25And it was a little bit chaotic. A little bit?
0:37:25 > 0:37:28It was a lot chaotic. It was chaotic.
0:37:28 > 0:37:31Four of your staff went on balloons, the lowest priced item.
0:37:31 > 0:37:35That's correct, but what we could have done is spent ten minutes trying to sell a T-shirt for ?15,
0:37:35 > 0:37:39being ten minutes we could make more than that by selling a balloon. Yeah.
0:37:39 > 0:37:42Let's get over to the high-end team.
0:37:42 > 0:37:44You had a slow start, didn't you, on there?
0:37:44 > 0:37:47I think we were expecting that, though. Lord Sugar, can I speak up?
0:37:47 > 0:37:49You certainly can.
0:37:49 > 0:37:54The cat towers statistically sold more than the dog bed,
0:37:54 > 0:37:57but Richard decided to still go ahead with the dog beds.
0:37:57 > 0:37:59That's a misleading statistic.
0:37:59 > 0:38:02I think if I can translate what you're saying there
0:38:02 > 0:38:07is that cat towers historically have sold in greater volume than the dog beds.
0:38:07 > 0:38:08Is that right? Yes, Lord Sugar.
0:38:08 > 0:38:10Despite that, Richard chose dog beds.
0:38:10 > 0:38:13Yes, Lord Sugar. Can I just say why that's misleading?
0:38:13 > 0:38:16It was the best ever day, the cat towers at 19,
0:38:16 > 0:38:18as opposed to a good day which we were given by the dog person,
0:38:18 > 0:38:22which was actually giving us a realistic range to work with. You sold?
0:38:22 > 0:38:25So I sold three of the luxury largest... So you did quite well then.
0:38:25 > 0:38:29And, Charleine, you sold? One, Lord Sugar. You sold one. April, you sold one?
0:38:29 > 0:38:32Right. Sam, what did you do there? Unfortunately, I didn't sell a bed.
0:38:32 > 0:38:35What else was you selling then if you didn't sell a bed?
0:38:35 > 0:38:38Well, I managed to sell... So there were throws. Hmm.
0:38:38 > 0:38:43OK. David as your project manager? I found him decisive. He was very good.
0:38:43 > 0:38:45I felt like everybody was onboard, everyone respected me.
0:38:45 > 0:38:48I am one of them and I got my hands dirty with everyone.
0:38:48 > 0:38:52OK, so let's move on to Scott.
0:38:52 > 0:38:56Yeah, so because they were going to have rabbit shows and stuff there...
0:38:56 > 0:39:00Rabbits? Yeah. This was rabbits... ALL: Show jumping.
0:39:00 > 0:39:02Yeah, the show jumping. It was the highlight of the show.
0:39:02 > 0:39:05Did anybody ever clarify what jockeys they had on these things? LAUGHTER
0:39:05 > 0:39:08No. This is something none of us really knew too much about,
0:39:08 > 0:39:11so we believed we should go and look into this.
0:39:11 > 0:39:13Picked the cat towers, they were a really good product
0:39:13 > 0:39:17and in London there's quite a high force of cat lovers.
0:39:17 > 0:39:20So you ended up with a cat tower as your high-end product?
0:39:20 > 0:39:23That's correct, yeah. And you had the heat mat and the cat toy?
0:39:23 > 0:39:28The theme was cats. We could refer people backwards and forwards from both stalls.
0:39:28 > 0:39:30That weren't your first choice, was it? It wasn't.
0:39:30 > 0:39:33We actually went for the balloons, alongside you.
0:39:33 > 0:39:37Why did you lose out on the balloons, then? We apparently wasn't enthusiastic enough.
0:39:37 > 0:39:40Now... Huh. He had a strategy, didn't he?
0:39:40 > 0:39:42He did. He did and fair play,
0:39:42 > 0:39:45these guys interacted more with the balloons,
0:39:45 > 0:39:48whereas we talked more about business. They sold a lot of balloons. They did.
0:39:48 > 0:39:51Well, moving on on day two then, what happened there?
0:39:51 > 0:39:54I had a good start by selling three of the cat towers.
0:39:54 > 0:39:57Along with Selina who came in afterwards as well.
0:39:57 > 0:40:00Ruth was...on it all day.
0:40:00 > 0:40:04She worked really, really hard. And then we had a flat few hours, to be honest with you.
0:40:04 > 0:40:07That's why I brought Gary over slightly later on.
0:40:07 > 0:40:10You also had a slot, didn't you, to present your products?
0:40:10 > 0:40:12Myself, Ell, Gary and Natalie
0:40:12 > 0:40:16did conduct ourselves in a professional manner. And did that work then? Did you have visitors?
0:40:16 > 0:40:20Yeah, the cat toy done really, really well. How was your project manager? Really good. Excellent.
0:40:20 > 0:40:23Scott wasn't necessarily an overpowering project manager,
0:40:23 > 0:40:27he listened to the team which he had around him and made the decisions to suit.
0:40:27 > 0:40:30Let's see how we did, then.
0:40:31 > 0:40:33GARY SIGHS HEAVILY
0:40:35 > 0:40:38Claude, yeah, tell me about your team, Connexus. What happened?
0:40:38 > 0:40:42Well, as far as pet accessories, so the cat toy and the heat pad,
0:40:42 > 0:40:47they managed to get ?1,221.20.
0:40:47 > 0:40:54Right. The high-end cat towers, they sold ?1,807.20.
0:40:54 > 0:41:00Thereby making a total of ?3,028.40.
0:41:01 > 0:41:05All right. Karren, how did your team do?
0:41:06 > 0:41:09Well, as you know, we were busy on balloons,
0:41:09 > 0:41:13and they took ?1,589.50.
0:41:13 > 0:41:17And the dog sofas...
0:41:17 > 0:41:21?2,462.12.
0:41:21 > 0:41:26So their total was ?4,051.62. Whoo!
0:41:26 > 0:41:29Right. Well done. Thanks, Scott.
0:41:31 > 0:41:34OK. Versatile, well done.
0:41:34 > 0:41:36Yes! Well done, David.
0:41:36 > 0:41:41Right, you've been running around in circles but on this treat you might struggle to keep up,
0:41:41 > 0:41:45because I've arranged for you to have an exclusive training session
0:41:45 > 0:41:50with the double Olympic and double world champion, Mo Farah.
0:41:50 > 0:41:55Enjoy it. I'm going to have a heart attack! And I'll see you on the next task.
0:41:55 > 0:41:58OK. Thank you, Lord Sugar. Thanks. Thank you.
0:42:00 > 0:42:02LAUGHTER
0:42:03 > 0:42:05LAUGHTER
0:42:05 > 0:42:08Check that out!
0:42:08 > 0:42:11Well done. That is amazing!
0:42:11 > 0:42:13Whoo-hoo!
0:42:19 > 0:42:23Well, Scott, you lost out by ?1,000 here.
0:42:23 > 0:42:27I'll see you back here shortly. ALL: Thank you, Lord Sugar.
0:42:32 > 0:42:35Whoo! Come on then, boys! Whoo!
0:42:37 > 0:42:38LAUGHTER
0:42:38 > 0:42:41WOMAN SQUEALS Come on, girls!
0:42:41 > 0:42:43CHEERING
0:42:46 > 0:42:50Straight in there. Mo, what's the best achievement? Winning the Olympics.
0:42:50 > 0:42:52I was happy selling balloons, mate. LAUGHTER
0:42:52 > 0:42:55Well, I'm going to put you through your paces. So, guys, are you ready?
0:42:55 > 0:42:57ALL: Yes! Let's go.
0:42:57 > 0:43:00Steady! Go! Go on, Mo, you lead. Just nice and easy.
0:43:00 > 0:43:03Right now, I'm feeling absolutely on top of the world.
0:43:03 > 0:43:05David, you're going to beat Mo Farah!
0:43:05 > 0:43:08The task took every ounce of strength, energy and teamwork
0:43:08 > 0:43:11to come together to win. And I'm just so ecstatic right now.
0:43:11 > 0:43:12CHEERING
0:43:14 > 0:43:17Team Versatile. CHEERING
0:43:20 > 0:43:23We need to look at who didn't sell and why we didn't get the balloons.
0:43:23 > 0:43:26And to me, that was just the pitch. And who did the pitch?
0:43:26 > 0:43:29Me, I done the pitch for balloons. But as it stands, it is what it is.
0:43:29 > 0:43:33I just think you went in too soon with price. Ruth was dancing around the houses a little bit.
0:43:33 > 0:43:35What do you mean by dancing around the houses? With this,
0:43:35 > 0:43:37you just need to go - bang, bang, bang! - and that's it.
0:43:37 > 0:43:41Brett's quite quick to accuse. My anxiety levels...
0:43:41 > 0:43:44threshold is as high as the moon.
0:43:44 > 0:43:48It doesn't... It doesn't get any more stressful than this.
0:43:48 > 0:43:50There's an error with the sales on the cat towers.
0:43:50 > 0:43:53We did speak to every person that went past, like, none of us stopped.
0:43:53 > 0:43:57I backed the cat towers, they were sellers. It was complicated. Yeah.
0:43:57 > 0:43:58It's a bit embarrassing, to be honest,
0:43:58 > 0:44:00because I know I'm good at what I do,
0:44:00 > 0:44:03and I'm a good salesman, I'm good at listening and managing.
0:44:03 > 0:44:06I personally think I am the best in this process. I've got a lot to offer.
0:44:22 > 0:44:25PHONE RINGS
0:44:25 > 0:44:28Yes, Lord Sugar? 'Can you send the candidates in, please?'
0:44:28 > 0:44:29'Yes, Lord Sugar.'
0:44:30 > 0:44:33You can go through to the boardroom now.
0:44:43 > 0:44:44SCOTT CLEARS HIS THROAT
0:44:44 > 0:44:50OK, Connexus, you were representing cats in this particular task,
0:44:50 > 0:44:54but I'm afraid you don't get nine lives in this process.
0:44:54 > 0:44:58You lost by ?1,000 approximately and, the thing is,
0:44:58 > 0:45:04the cat towers vendor claims on this type of venue, she sold 19.
0:45:04 > 0:45:08She said that was a one-off, 19, but she said we should have sold ten.
0:45:08 > 0:45:11Should have sold ten? Yeah. You sold four.
0:45:11 > 0:45:14I was quite confident with the two girls I had beside me
0:45:14 > 0:45:16to make the sales which we anticipated.
0:45:16 > 0:45:19You sold three. You could've sold three
0:45:19 > 0:45:21and maybe you could have sold three, you would have been home and dry.
0:45:21 > 0:45:25I think in Ruth's case, on this occasion, it was the closing,
0:45:25 > 0:45:28because she was speaking to people but it was the closing.
0:45:28 > 0:45:30Well, here's the point, Ruth.
0:45:30 > 0:45:32Here's your CV. Yes.
0:45:32 > 0:45:36And it says here "sales training," right?
0:45:36 > 0:45:39That's right, yes. I specialise in telephone sales training.
0:45:39 > 0:45:41Telephone sales training, yeah?
0:45:41 > 0:45:44And yet you sold nothing, right?
0:45:44 > 0:45:52Well... And your sales technique was talk, talk, talk, talk, basically.
0:45:52 > 0:45:55I'm sorry you see it that way. I don't see it, I hear it that way.
0:45:55 > 0:45:59Well, my aim was, really, to try and speak to as many people as possible.
0:45:59 > 0:46:01And I spoke about trying to develop a hook,
0:46:01 > 0:46:04because you're fishing at an exhibition, aren't you?
0:46:04 > 0:46:07You're trying to generate enquiries.
0:46:07 > 0:46:09And so I certainly tried to ask questions in order
0:46:09 > 0:46:13to try and attract people onto the stand. Ruth, you're doing it again.
0:46:13 > 0:46:15You know, when you try to make your point,
0:46:15 > 0:46:20you seem to take the scenic route. I apologise for that. Well, no, it's a trait that you have.
0:46:20 > 0:46:25You talk and talk and talk and talk and there's no end result, no end product.
0:46:25 > 0:46:31You came in with a zero. Selina, you was in the selling team of the higher-end product also, wasn't you?
0:46:31 > 0:46:35I was. And I've got you down as selling one item here.
0:46:35 > 0:46:38But it was actually Scott who assisted in you getting that sale.
0:46:38 > 0:46:42Scott did not assist. I think Scott would agree, he didn't assist in me getting the sale.
0:46:42 > 0:46:44The issue with the cat towers is because they were bespoke,
0:46:44 > 0:46:47there were multiple components and ways you could put them together.
0:46:47 > 0:46:51I wanted to triple-check the price. I didn't need Scott's help to secure the sale.
0:46:51 > 0:46:54What happened was, I came in to help assist,
0:46:54 > 0:46:57we worked out the price together and then, you know, the sale was made.
0:46:57 > 0:46:59Scott, you're being very generous,
0:46:59 > 0:47:02because the point is that you worked out your costings,
0:47:02 > 0:47:05you didn't go then to Selina and say, "Can you help me with the costings?" No.
0:47:05 > 0:47:07You did the costings. Yeah.
0:47:07 > 0:47:11There's no reason why Selina couldn't have worked it out, she didn't. Selina,
0:47:11 > 0:47:15I get the feeling that you kind of stand back and try to do the least amount as possible.
0:47:15 > 0:47:19I'm really disappointed that you think that. I think I've consistently...
0:47:19 > 0:47:22I only get the feedback from, you know, the guys here. Really? Yeah.
0:47:22 > 0:47:27My feeling was you were not exhibiting enthusiasm in the way that I think you should have done.
0:47:27 > 0:47:30You weren't as involved or interested.
0:47:30 > 0:47:31You were on the periphery most of the time
0:47:31 > 0:47:34and I think the result is you didn't do as many sales as you should have done.
0:47:34 > 0:47:38I'm really sorry that you feel that way, but I'm someone that always gets my hands dirty,
0:47:38 > 0:47:40I'm someone that works extremely hard.
0:47:40 > 0:47:43I was project manager on the first task, I contributed on all of the tasks,
0:47:43 > 0:47:45and I'm happy to be in a position of responsibility.
0:47:45 > 0:47:47The rest of you, you're very quiet.
0:47:47 > 0:47:50What is your call on this, then?
0:47:50 > 0:47:52With regards to the high-ticket items,
0:47:52 > 0:47:54it sounds like the majority of the failure has come from that.
0:47:54 > 0:47:58I just feel that it's a real shame to have lost the balloons.
0:47:58 > 0:48:01Brett went in too quick discussing pricing rather than showing a passion for the product,
0:48:01 > 0:48:04which I think is why he probably chose the other team.
0:48:04 > 0:48:07I mean, as it stands, there's nothing to really look at with regard to the balloons,
0:48:07 > 0:48:09because they did speak for themselves,
0:48:09 > 0:48:12they do what they say on the tin, they were a phenomenal product. When we were all stood there...
0:48:12 > 0:48:14A mistake that was, you know,
0:48:14 > 0:48:16cos although they're a low-ticket item, a fiver,
0:48:16 > 0:48:19they dragged people to the stand.
0:48:19 > 0:48:22And that's why we really wanted to go for them. But you didn't get them though. No, I know.
0:48:22 > 0:48:26You are trying to convince somebody to work with you, OK?
0:48:26 > 0:48:30I understand that. And these people are passionate about their product, right?
0:48:30 > 0:48:33And there are times when you have to massage their ego. I understand.
0:48:33 > 0:48:35And you went in there like a bull in a china shop. "How much is this?
0:48:35 > 0:48:39"How much is that? How many have you sold?" And that's why you didn't get them.
0:48:39 > 0:48:43You, Gary, in the morning were over on the accessory team, right? Yeah.
0:48:43 > 0:48:47You were moved at three o'clock across to the other team. Yep.
0:48:47 > 0:48:50Why don't you think you sold any of these cat towers?
0:48:50 > 0:48:53No-one sold anything in the last hour and a half. No-one sold anything?
0:48:53 > 0:48:56In the last hour and a half whilst I was over there. You did bring
0:48:56 > 0:48:59a sense of enthusiasm to the rest of the team
0:48:59 > 0:49:02and I could see you were obviously looking to make the sales. Erm...
0:49:02 > 0:49:06I don't think we talked to enough people. I know I'm being criticised for talking to too many people.
0:49:06 > 0:49:10Ruth... Ruth, you've got to get rid of the people who can't pay.
0:49:10 > 0:49:13What do you want to say to them? "Please can you just go away?" Yeah.
0:49:13 > 0:49:16Yeah. Thank you very much indeed. Really? Yeah. The bottom line, yeah.
0:49:16 > 0:49:19"You've got no money, sod off." OK.
0:49:19 > 0:49:23Well, you don't actually say sod off to them, but in your mind you do.
0:49:24 > 0:49:28Scott, who are you bringing back into this boardroom?
0:49:32 > 0:49:34It's a tough decision.
0:49:36 > 0:49:39But, Lord Sugar, I will be bringing in...
0:49:39 > 0:49:40Selina...
0:49:41 > 0:49:43..and Ruth.
0:49:46 > 0:49:49Right. Sounded a bit of a no-brainer to me.
0:49:49 > 0:49:53Some of you have not won a task yet, have you? No. No.
0:49:53 > 0:49:56This is my first loss but it hurts.
0:49:57 > 0:49:59All right, off you go. Thank you.
0:50:09 > 0:50:11Now, here's the point.
0:50:11 > 0:50:16You lost. And at least one of you is going today, all right? Yes. Yes.
0:50:17 > 0:50:19I'll call you back in shortly. Thanks.
0:50:28 > 0:50:31Scott's polite and respectful
0:50:31 > 0:50:33but he needs to harden up a little bit,
0:50:33 > 0:50:36be a little bit more ruthless. I'm afraid he does.
0:50:36 > 0:50:37What's going on with Selina?
0:50:37 > 0:50:40What do you think? Selina has kind of drifted off,
0:50:40 > 0:50:44she just didn't put her back into it. She looks like she's got the hump to me.
0:50:45 > 0:50:47I mean, Ruth, she worked hard.
0:50:47 > 0:50:50I can't fault Ruth's enthusiasm,
0:50:50 > 0:50:52but where's the end product? Well...
0:50:52 > 0:50:54Alan, I'd be worried about going into business with Ruth.
0:50:54 > 0:50:57Which would you rather have, Karren, someone who's very enthusiastic
0:50:57 > 0:51:00or somebody who doesn't seem to care that much?
0:51:00 > 0:51:03Well, I'd have neither, actually, Claude.
0:51:05 > 0:51:06PHONE RINGS
0:51:08 > 0:51:11Yes, Lord Sugar? 'Could you send the three of them in, please?'
0:51:11 > 0:51:13Yes, Lord Sugar.
0:51:13 > 0:51:15Lord Sugar will see you now.
0:51:26 > 0:51:29Selina, I'd like to start with you,
0:51:29 > 0:51:35because having a further chat with Claude, he feels you backed off,
0:51:35 > 0:51:38you showed not as much enthusiasm,
0:51:38 > 0:51:41you were kind of like the team tortoise, you went back into your shell.
0:51:41 > 0:51:45I'm sorry, I thoroughly disagree with that. I'm certainly not a back-seat person.
0:51:45 > 0:51:48The truth of the matter is, I set up my first company when I was 21.
0:51:48 > 0:51:51Nobody's helped me with that business. I've since moved to the Middle East
0:51:51 > 0:51:54and have set up a successful, profitable business.
0:51:54 > 0:51:56I've proved myself in business in two different continents.
0:51:56 > 0:52:01It's not easy for a woman to work in the Middle East and I've done that. I don't know about proving yourself,
0:52:01 > 0:52:03you might have sold five quid's worth of stuff in Dubai
0:52:03 > 0:52:07and ten quid's worth of stuff in England. We have a turnover of ?300,000.
0:52:07 > 0:52:09You can have your business and all that kind of stuff,
0:52:09 > 0:52:12but on this particular task we needed the sales.
0:52:12 > 0:52:15We lost because I put my confidence in yourself,
0:52:15 > 0:52:17and the same goes for you as well.
0:52:17 > 0:52:21Now, the problem that lies in this task is the fact that no-one really sold.
0:52:21 > 0:52:24We had... Including you.
0:52:24 > 0:52:27Well, he sold three. And I sold one. And then two people didn't sell any.
0:52:27 > 0:52:30If we had all sold within the region of two to three each,
0:52:30 > 0:52:33which I was confident that we was going to do from the outset
0:52:33 > 0:52:36with the skills that you both have, then we wouldn't be sitting here.
0:52:36 > 0:52:38Sure, but am I the person that deserves to be sitting here,
0:52:38 > 0:52:40given there are other people who didn't sell?
0:52:40 > 0:52:43You might have sold one, yeah, but that's not good enough, is it?
0:52:43 > 0:52:48I think what happened was that when Selina made her sale,
0:52:48 > 0:52:51I think she felt she had done her job. I don't know why you're talking, Ruth,
0:52:51 > 0:52:53because, to be honest, you didn't sell anything.
0:52:53 > 0:52:56And I find you very unconcise and difficult to work with.
0:52:56 > 0:52:59Who worked the hardest to get themselves into a sales position?
0:52:59 > 0:53:01Do you know what, I will completely back you,
0:53:01 > 0:53:04but you need to sometimes take a step back, Ruth,
0:53:04 > 0:53:06and just don't talk too much.
0:53:06 > 0:53:08Cos you talked your way out of a few sales, I think.
0:53:08 > 0:53:10You know what's interesting,
0:53:10 > 0:53:13is that at least I put myself in the position of creating a sale. Absolutely.
0:53:13 > 0:53:17I wouldn't take that away from you. But people like Selina don't put themselves in the position
0:53:17 > 0:53:20because she relies on the fact that she's made a sale.
0:53:20 > 0:53:25At least I try to put myself in front of as many people as possible. But you claim to be a sales person!
0:53:25 > 0:53:29It seems to me like you couldn't sell a bone to Battersea Dogs Home at the moment, from what I've heard.
0:53:29 > 0:53:31I did my absolute damnedest,
0:53:31 > 0:53:36and I would rather fall on me sword trying 110% than have given up halfway through the day.
0:53:36 > 0:53:40You don't have any right to say that. Who should be fired? Who should be fired?
0:53:40 > 0:53:42I think Selina should be fired cos she's hard work.
0:53:42 > 0:53:46I do think you got slightly deflated. Scott, Scott,
0:53:46 > 0:53:48you need to speak up for yourself
0:53:48 > 0:53:50if you wish to remain in this process.
0:53:50 > 0:53:54I know what I'm capable of and I think I've proved that up until now.
0:53:54 > 0:53:56I am the highest seller
0:53:56 > 0:53:59and I do what I set out to say that I'm going to do.
0:53:59 > 0:54:03Whereas these guys haven't done that. You chose for me to go on the high-ticket items.
0:54:03 > 0:54:07I did, but you didn't sell. I think... OK, but maybe that was your strategy decision, Scott.
0:54:07 > 0:54:10Maybe you should have followed your instincts. Why would I make a strategy to lose?
0:54:10 > 0:54:15What would be the point of that? I said I'd be happy... I don't think we're getting anywhere here now.
0:54:15 > 0:54:17I've just got to make a decision.
0:54:18 > 0:54:21One thing to say, Lord Sugar.
0:54:21 > 0:54:24I have everything it takes to be your next business partner.
0:54:24 > 0:54:26I have a really amazing business plan,
0:54:26 > 0:54:29I have all of the experience and skills it takes.
0:54:29 > 0:54:32I'm not interested in the business plan at the moment.
0:54:32 > 0:54:36I'll start worrying about that another seven weeks down the line, OK? Yeah.
0:54:36 > 0:54:38You've got to survive that, OK? Yeah.
0:54:38 > 0:54:42And that's the whole point of this process, you've got to survive.
0:54:45 > 0:54:48Scott, you were the project manager,
0:54:48 > 0:54:50you made some errors here.
0:54:50 > 0:54:53You put the wrong people in the wrong place.
0:54:53 > 0:54:55And not being able to assess what people do
0:54:55 > 0:54:57is bad news in business terms.
0:54:58 > 0:55:02Selina, there's an old saying, no smoke without fire.
0:55:03 > 0:55:07You are a different person on task than you are in this boardroom.
0:55:07 > 0:55:09And I've seen it before...
0:55:11 > 0:55:14..people with two faces, right?
0:55:14 > 0:55:18Ruth, I don't dispute your enthusiasm.
0:55:19 > 0:55:22But you claim to be a salesperson,
0:55:22 > 0:55:24you claim to train people how to sell.
0:55:24 > 0:55:28Here we are in a sales task and you failed miserably.
0:55:30 > 0:55:33And, Scott... ALAN SIGHS
0:55:33 > 0:55:35..you come across as a very nice chap,
0:55:35 > 0:55:38but business is all about how you manage people
0:55:38 > 0:55:41and you needed to be a bit more ruthless
0:55:41 > 0:55:45in choosing your high-end sales division.
0:55:45 > 0:55:47And I'm not using that as a pun,
0:55:47 > 0:55:51because maybe less Ruth would have been the best thing.
0:55:51 > 0:55:53So, Ruth, you're fired.
0:55:53 > 0:55:55Thank you.
0:56:07 > 0:56:11He's not very happy with you, I've got to tell you.
0:56:11 > 0:56:13He's not very happy with you.
0:56:14 > 0:56:19And Karren, she was wondering why you have this kind of demeanour also.
0:56:19 > 0:56:23And I've got these two people here advising me
0:56:23 > 0:56:28and I find it difficult to go against their advice.
0:56:28 > 0:56:30Lord Sugar... I don't want to hear any more.
0:56:36 > 0:56:37ALAN SIGHS
0:56:37 > 0:56:40Last chance.
0:56:41 > 0:56:46Go back to the house. Thank you, Lord Sugar. I'll take onboard everything that you've said.
0:57:03 > 0:57:06I can't believe I've gone on a sales task.
0:57:06 > 0:57:09Disappointed to be sat in here? Of course I am.
0:57:09 > 0:57:12Selina was and is hard work,
0:57:12 > 0:57:15but, you know, she did make a sale.
0:57:16 > 0:57:19Selina was subdued. She just stepped back from it.
0:57:19 > 0:57:21We should have sold ten high-end units and we sold four.
0:57:21 > 0:57:25That's where the loss of the task was. Selina! Hey! CHEERING
0:57:25 > 0:57:28Come on! One gone.
0:57:28 > 0:57:32Well done. How's that?! Well done, man. Well done, man.
0:57:32 > 0:57:37He kind of tore into the both of us. He tore into Selina quite a lot. Horrendously, like! Yeah.
0:57:37 > 0:57:40Apparently, I'm not ruthless enough and I'm too polite,
0:57:40 > 0:57:42but I'm going to start showing him what I can do.
0:57:42 > 0:57:45Well, that's it now, no more Mrs Nice Girl, I'm going to be really...
0:57:45 > 0:57:47Boom-boom! Everyone better watch out.
0:57:49 > 0:57:53Now 14 candidates remain.
0:57:53 > 0:57:58Lord Sugar's search for his next business partner...continues.
0:58:00 > 0:58:02Next time...
0:58:02 > 0:58:05I want you to create a children's book.
0:58:05 > 0:58:07And tomorrow, you're going to sell them to retailers.
0:58:07 > 0:58:12..heroes. What about Snuffle Gruffle or Sniffle Bottom?
0:58:12 > 0:58:15Atchoo! ..villains... Can you stop talking one second, Richard?
0:58:15 > 0:58:18Is David there, please? "Busy got lost after being tossed."
0:58:18 > 0:58:20# Buzzy, buzzy, buzzy. #
0:58:20 > 0:58:22Bang, bang! This is what we do.
0:58:22 > 0:58:25Come on, pedestrians, out of the way! ..and for one candidate...
0:58:25 > 0:58:28I'm not sure you think before you speak.
0:58:28 > 0:58:31..the fairy tale turns grim. You're fired.