0:00:02 > 0:00:08£250,000. It's an acorn which we want grown into a great oak tree.
0:00:08 > 0:00:13Lord Sugar is on the hunt, for a brand-new business partner.
0:00:13 > 0:00:15If you think this process is tough,
0:00:15 > 0:00:18it's just got a whole lot tougher.
0:00:18 > 0:00:21Over the next 12 weeks, you are out of your comfort zone.
0:00:21 > 0:00:27Ready to fight for his funding - 18 aspiring entrepreneurs.
0:00:27 > 0:00:30Supply and demand - that's what this is about.
0:00:30 > 0:00:34I'm demanding the answers and you better bloody well supply them.
0:00:34 > 0:00:38On the table - a quarter million pound investment,
0:00:38 > 0:00:45and a 50-50 partnership with Britain's toughest backer.
0:00:45 > 0:00:48You haven't used any of your skills, any of your knowledge,
0:00:48 > 0:00:51mistake on that, mistake on this, straight in the bin.
0:00:51 > 0:00:53- Hey, Rich, come on.- Let's go, mate.
0:00:53 > 0:00:56It's a deal worth fighting for.
0:00:56 > 0:00:59You are such a manipulator! I can see straight through you.
0:00:59 > 0:01:0118 candidates...
0:01:01 > 0:01:02Hang on, ooh!
0:01:02 > 0:01:04Pedestrians, out of the way!
0:01:04 > 0:01:05We'll be explosive!
0:01:05 > 0:01:06..12 tough weeks...
0:01:06 > 0:01:09- I really don't know what to do. - I messed up a bit.
0:01:09 > 0:01:11Oh, my God!
0:01:11 > 0:01:12..one life-changing opportunity.
0:01:12 > 0:01:15You're fired. You're fired.
0:01:15 > 0:01:18This is a bad call on strategy. You're fired.
0:01:27 > 0:01:29Previously on The Apprentice...
0:01:29 > 0:01:31I'm sending you to the London Pet Show.
0:01:31 > 0:01:33Pick the right products and sell them.
0:01:33 > 0:01:37- For excitable puppy David...- Wow!
0:01:37 > 0:01:40That struck me right away as soon as you walked in.
0:01:40 > 0:01:42I was like, "Wow, bam!" Right there.
0:01:42 > 0:01:44..balloon sales soared.
0:01:44 > 0:01:47Make sure we serve everybody here. Take these orders down.
0:01:47 > 0:01:49A dogged Richard...
0:01:49 > 0:01:51Chocolate brown? Go on, then.
0:01:51 > 0:01:52..cashed in.
0:01:52 > 0:01:54You're making my day!
0:01:54 > 0:01:57- On Team Cat...- This is Santos.
0:01:57 > 0:02:00He's been having a bit of a play with this today.
0:02:00 > 0:02:02..Project Manager Scott...
0:02:02 > 0:02:03This is 635.
0:02:03 > 0:02:04..got the cream.
0:02:04 > 0:02:07- If you get something like this, you'll not find it anywhere else. - Sold!
0:02:07 > 0:02:12- But his cat-napping sales force... - Excuse me.- ..let him down...
0:02:12 > 0:02:16I can't tempt you with a buy now deliver later? Are you sure?
0:02:16 > 0:02:20..landing them all in trouble with the top dog.
0:02:20 > 0:02:24You couldn't sell a bone to Battersea Dogs Home at the moment, from what I have heard.
0:02:24 > 0:02:26The claws were out for Selina.
0:02:26 > 0:02:27He's not very happy with you.
0:02:27 > 0:02:31You weren't as involved or interested and didn't do as many sales as you should've.
0:02:31 > 0:02:33But it was Ruth who ran out of lives.
0:02:33 > 0:02:36You've got to get rid of the people who can't pay.
0:02:36 > 0:02:41- What do you want me to say to them? Go away?- Yeah. Bottom line, yeah, got no money, sod off.
0:02:41 > 0:02:44She became the fourth casualty of the boardroom.
0:02:44 > 0:02:47Ruth, you're fired.
0:02:47 > 0:02:50Now 14 remain to fight for the chance to become...
0:02:50 > 0:02:52Lord Sugar's business partner.
0:03:01 > 0:03:046am.
0:03:04 > 0:03:07PHONE RINGS
0:03:09 > 0:03:11Hello, Charleine speaking.
0:03:11 > 0:03:14'Lord Sugar would like you to meet him at St James's Square.
0:03:14 > 0:03:16'The cars will be leaving in 30 minutes.'
0:03:18 > 0:03:22Everyone wake up, the car's leaving in 30 minutes.
0:03:22 > 0:03:26- Wake up.- Oh, God. Do you ever get woken up and look around and think,
0:03:26 > 0:03:28this isn't worth it?
0:03:28 > 0:03:31Cos I really feel like that right now.
0:03:31 > 0:03:33Wakey-wakey, rise and shine, boys.
0:03:33 > 0:03:36- Do I need deodorant?- No. Yeah.
0:03:38 > 0:03:39I've got a feeling, April, that
0:03:39 > 0:03:43this task is going to be something like creating something.
0:03:43 > 0:03:45I'd enjoy something like that.
0:03:55 > 0:03:59- We need to get a first win for Connexus.- God, yeah, definitely.
0:03:59 > 0:04:02- I'm not being diplomatic any more. - No.
0:04:02 > 0:04:05If somebody is not suitable or not pulling their weight or
0:04:05 > 0:04:07they step up and they are inappropriate, they will be told.
0:04:07 > 0:04:09St James's Square,
0:04:09 > 0:04:14home to historic literary institution, The London Library.
0:04:41 > 0:04:43- Good morning. - Good morning, Lord Sugar.
0:04:43 > 0:04:46Welcome to The London library,
0:04:46 > 0:04:49it's also known as the writers' library.
0:04:49 > 0:04:53Rudyard Kipling, Agatha Christie,
0:04:53 > 0:04:58Charles Dickens used this place to research their books.
0:04:58 > 0:05:02I know some of you feel you are great wordsmiths
0:05:02 > 0:05:05and it may come in handy in this particular task
0:05:05 > 0:05:09because I want you to create a children's book
0:05:09 > 0:05:11for three to five-year-olds.
0:05:11 > 0:05:14The books will be printed overnight and you are going
0:05:14 > 0:05:17to produce an audio book to go with it.
0:05:17 > 0:05:21Tomorrow you're going to sell them to professional retailers.
0:05:21 > 0:05:23The team that sells the most will win the task.
0:05:23 > 0:05:29Obviously, in the losing team, at least one of you will be fired.
0:05:29 > 0:05:32Now, I'm going to balance the teams up a bit.
0:05:32 > 0:05:35I'm going to ask Sam to join Connexus.
0:05:36 > 0:05:42Maybe a useful asset for the team considering his academic
0:05:42 > 0:05:47background and perhaps this could be the time for you to show
0:05:47 > 0:05:49your true talents, Sam.
0:05:49 > 0:05:51Good luck, off you go.
0:05:57 > 0:06:00Today, teams must channel their inner child...
0:06:00 > 0:06:02- This looks fun. - ..and produce a kids' book
0:06:02 > 0:06:07and, tomorrow, sell as many copies as they can.
0:06:07 > 0:06:11But first, both teams need leaders.
0:06:11 > 0:06:14I would absolutely love to be project manager.
0:06:14 > 0:06:16This is just everything I want to do.
0:06:16 > 0:06:19I love language. I have a degree in English literature.
0:06:19 > 0:06:24I think language and communication is key to existence.
0:06:24 > 0:06:26Project Manager in place...
0:06:26 > 0:06:30- The next thing to decide on is a main plot.- ..get creative.
0:06:30 > 0:06:33Although you have an overarching plot, you need to combine things.
0:06:33 > 0:06:36A story dies without a good plot.
0:06:36 > 0:06:38Obviously there is this theory
0:06:38 > 0:06:41about Aristotle thinking plot is the most important thing.
0:06:41 > 0:06:45I don't know how much you can relate a tragedy in with children's literature!
0:06:45 > 0:06:49What I want to do is come up with a moral story, including creatures
0:06:49 > 0:06:51or an overcoming-the-monster story
0:06:51 > 0:06:54that included a bit of a moral, or an adventure story.
0:06:54 > 0:06:57The adventure story one I'm slightly confused on.
0:06:57 > 0:07:00Down the hall, throwing her hat in the ring...
0:07:00 > 0:07:04I'd like to put myself forward as project manager for this.
0:07:04 > 0:07:05I have got children.
0:07:05 > 0:07:07..hairdresser, Charleine.
0:07:07 > 0:07:09I read books all the time to my children.
0:07:09 > 0:07:12I'm not going to say I have the best vocabulary or best English skills.
0:07:12 > 0:07:16People might laugh when they see Charleine with a storybook.
0:07:16 > 0:07:20Being a mum, I have an understanding of what I think might work.
0:07:20 > 0:07:22It's about creating a really fun book.
0:07:22 > 0:07:25For instance, with dinosaurs loves underpants,
0:07:25 > 0:07:27the storyline of that was like party pooper wee-wee,
0:07:27 > 0:07:29and he was happy that he'd...
0:07:29 > 0:07:32So it can be really childish but it's got a punchline.
0:07:32 > 0:07:35I think everyone wants you to be PM at the moment, Charleine.
0:07:35 > 0:07:36Thank you very much, Team.
0:07:36 > 0:07:40Next, create a bestselling story.
0:07:40 > 0:07:41Something I thought, do you know,
0:07:41 > 0:07:45children at the age of three, they have like a comforter or a blanket
0:07:45 > 0:07:48or something and it is letting go of that comforter and the worries of
0:07:48 > 0:07:50letting go of that comforter to get them ready to go to school.
0:07:50 > 0:07:52It needs to be an adventure.
0:07:52 > 0:07:54It is a massive adventure in children's lives.
0:07:54 > 0:07:57I've got an idea to put forward, if that's all right.
0:07:57 > 0:08:00It was Buzz's quest for honey, so like a bumblebee's first flight.
0:08:00 > 0:08:02Then it goes off to collect the honey
0:08:02 > 0:08:04from different flowers and meets characters along the way.
0:08:04 > 0:08:09Personally, I feel like the bee story could be the most adventurous.
0:08:09 > 0:08:12What writing skills have you got?
0:08:12 > 0:08:15My degree is in Creative Writing.
0:08:16 > 0:08:18Can we do a vote?
0:08:18 > 0:08:22Are we voting on the bee takes a trip to produce honey, has an
0:08:22 > 0:08:26- adventure on the way, Joseph's idea, can I have hands up for that?- Yeah.
0:08:26 > 0:08:28Yep.
0:08:28 > 0:08:31Still pinning down a plot...
0:08:31 > 0:08:34This story is something to do with a mythical creature surrounded
0:08:34 > 0:08:37by other creatures and this creature is different for some reason.
0:08:37 > 0:08:38..Sam.
0:08:38 > 0:08:42It kind of goes through a moral process of learning something about acceptance.
0:08:42 > 0:08:45- We are going round the houses now. - Yes, we are. I agree.
0:08:45 > 0:08:49- Keep it simple. As PM, as an overall, what do you reckon?- Erm....
0:08:49 > 0:08:50Now, I... My preference is...
0:08:50 > 0:08:53- What do you think?- I like dragons.
0:08:53 > 0:08:57- I like dragons! Dragons!- Fun dragons.- Cool, let's have a dragon.
0:08:57 > 0:09:00- Maybe he sneezes a lot. - Yeah, he sneezes.
0:09:00 > 0:09:02Yeah, I like this idea.
0:09:02 > 0:09:08Next door...Charleine concentrates on characters.
0:09:08 > 0:09:11I really like the 'where does honey come from' story
0:09:11 > 0:09:15- because it's very much like where do butterflies come from.- Yeah.
0:09:15 > 0:09:17- So just remember that one point. - Yeah, I've got...
0:09:17 > 0:09:20- He needs to go... - Richard. I've got two minutes.
0:09:20 > 0:09:22- I just need five seconds.- Richard.
0:09:22 > 0:09:25Richard! I'm going to have to stop you. Right...
0:09:25 > 0:09:29The thing with Richard is he thinks he's better than everyone.
0:09:29 > 0:09:32Richard, I'd like you to be sub team leader.
0:09:32 > 0:09:34- So market research side?- Yes.
0:09:34 > 0:09:38OK, I would've preferred the other team but that's fine.
0:09:38 > 0:09:41The reason why I have put Richard as sub-team leader is because
0:09:41 > 0:09:45I know Richard's hard to control and if he didn't feel in power,
0:09:45 > 0:09:49he would throw his toys out the pram and not work together in the team.
0:09:49 > 0:09:54I would like David to feedback what the focus group says to me.
0:09:54 > 0:09:57Cleverly, I've put David to pass the information back to me, because
0:09:57 > 0:10:01I don't feel Richard would give me all the correct information.
0:10:01 > 0:10:03So I've got Richard who feels he is in power,
0:10:03 > 0:10:06but actually David is the one giving me the information back.
0:10:09 > 0:10:1311am, the teams divide.
0:10:16 > 0:10:18Half head off to create the books.
0:10:18 > 0:10:20The moral is about acceptance.
0:10:20 > 0:10:23Like a child who is rubbish at rugby but good at chess
0:10:23 > 0:10:25- should not be ousted from school.- Yes.
0:10:25 > 0:10:27The others get the measure of the market.
0:10:29 > 0:10:32I'm used to being on the really important team.
0:10:32 > 0:10:36- I've never not been on the... - This is quite important though.
0:10:36 > 0:10:39No, but do you know, like, there's the whole book creation,
0:10:39 > 0:10:41the design creation.
0:10:41 > 0:10:47- I just think that I would be better positioned in a creative team. - Yeah.
0:10:49 > 0:10:55For the rest of the team, a West London publishers.
0:10:55 > 0:10:57Buzz is going for his first solo flight.
0:10:57 > 0:11:00He flies off and bumps into a ladybird.
0:11:00 > 0:11:03Working on the words - April.
0:11:03 > 0:11:05And then together they fly,
0:11:05 > 0:11:08that's when the over-and-under and over-and-under...
0:11:08 > 0:11:13Is there something at the end of each sentence so they can read along with their mum?
0:11:13 > 0:11:16Then the mum reads that bit and then they say, you say that that.
0:11:16 > 0:11:19I'm thinking, swishing and swirling and tumbling and turning.
0:11:19 > 0:11:21Does that relate to what the bee is doing? I dunno.
0:11:21 > 0:11:23Yes. All the way is like swishing
0:11:23 > 0:11:24and swirling and tumbling and turning.
0:11:24 > 0:11:27To go over, you can have it doing all that.
0:11:29 > 0:11:31GENERAL CHATTER
0:11:32 > 0:11:34A children's playgroup.
0:11:34 > 0:11:37For Richard, David and Mergim...
0:11:37 > 0:11:40Hello, everybody.
0:11:40 > 0:11:41Hello, hello!
0:11:41 > 0:11:44..a chance to find out if their bee story will fly.
0:11:44 > 0:11:50The story is about a bumblebee from start to finish,
0:11:50 > 0:11:53how he makes honey.
0:11:53 > 0:11:56The rhythm of the book they remember.
0:11:56 > 0:11:58- Is rhyming the best way to tell the story in the book?- Yes.
0:11:58 > 0:12:01Often, rhyming ones work quite well.
0:12:03 > 0:12:08- Hello, can you hear me?- Yes, it's Charlene speaking, who is that?
0:12:08 > 0:12:10It's Richard, how you doing?
0:12:10 > 0:12:13We wanted to give you some feedback before you made any further decisions.
0:12:13 > 0:12:16Can you stop talking one second, Richard. Is David there, please?
0:12:16 > 0:12:19You lead the sub-team but I was going to have David
0:12:19 > 0:12:21pass all the information back to me, if that's OK.
0:12:22 > 0:12:24Charleine, this is really key,
0:12:24 > 0:12:28if it rhymes, it'll sell a lot more and a lot easier.
0:12:28 > 0:12:32- It should be short, snappy and rhyming, OK?- Guys, get it right.
0:12:32 > 0:12:34Bye. Once there was a busy bee
0:12:34 > 0:12:37who set out on his first adventure to find some honey.
0:12:37 > 0:12:41- But that doesn't rhyme.- To find a pot of honey. Does it not?
0:12:41 > 0:12:43- I think it does.- OK.
0:12:43 > 0:12:45I feel like, bee, see, flee -
0:12:45 > 0:12:48those words sound like they naturally rhyme.
0:12:48 > 0:12:49- One syllable.- Not honey.
0:12:51 > 0:12:54On the other team, Sam's priority...
0:12:54 > 0:12:57So first names, let's all think of names.
0:12:57 > 0:13:00What about Snufflegruffle? Can we have Snufflebum or Snifflebottom?
0:13:00 > 0:13:02Snifflebottom?
0:13:02 > 0:13:04..come up with his character's name.
0:13:04 > 0:13:07What about Snottle Dink?
0:13:07 > 0:13:11- Snottle Dink? Yeah.- Snottydink? Snottydink?
0:13:11 > 0:13:13Snottle...
0:13:13 > 0:13:16- Can we try that, please?- Yeah, OK.
0:13:16 > 0:13:20- What is your character?- It's a mythical creature that's dragon-like
0:13:20 > 0:13:22with maybe some elephant qualities.
0:13:22 > 0:13:27Just need to pinpoint exactly where this story is going. Ohhhh!
0:13:27 > 0:13:33Oh, my goodness. What if it's that he, he... In this colony,
0:13:33 > 0:13:36he... Oh!
0:13:36 > 0:13:39What if it's in this colony he is like trying on all their shoes
0:13:39 > 0:13:42and their clothes and they don't fit whatever we're calling it,
0:13:42 > 0:13:45Ruffle whatever, because he's not the same.
0:13:45 > 0:13:47He's too big, too ugly.
0:13:47 > 0:13:49So he goes away and he's really sad.
0:13:49 > 0:13:52Then he stumbles upon a pair of Rufflebottom shoes.
0:13:52 > 0:13:55We've got to try and translate that into something that a five-year-old
0:13:55 > 0:13:56would still acknowledge.
0:13:58 > 0:13:59They've been in their meeting
0:13:59 > 0:14:02for a few hours but they haven't really nailed anything down.
0:14:02 > 0:14:05We need to come up with a basic storyline.
0:14:05 > 0:14:07Sam just wants to keep talking.
0:14:07 > 0:14:10He has created utter confusion because he's not clear on what the
0:14:10 > 0:14:13plot is or who the character is,
0:14:13 > 0:14:16or why he's called the name he is, or what his journey is going to be.
0:14:16 > 0:14:18They have to make this book tonight
0:14:18 > 0:14:22and at this stage they haven't got anything to put in the book.
0:14:22 > 0:14:25I think we need to start pinpointing what we want to start with.
0:14:25 > 0:14:27That's what I'm trying to do.
0:14:27 > 0:14:29We get an idea and change it so much
0:14:29 > 0:14:31it is a completely new idea every two minutes.
0:14:31 > 0:14:34- It's not this hard, I don't think. - It would be so simple, if the rest
0:14:34 > 0:14:37of them breathe fire and he breathes water - now we need to
0:14:37 > 0:14:39have the clincher where it changes and he does something.
0:14:39 > 0:14:41- I agree, we have time to work it out.- Yeah.
0:14:43 > 0:14:46It's like a really chirpy, playful bee.
0:14:46 > 0:14:50Set on a book about honey - Charleine's team.
0:14:50 > 0:14:54Do you want him to be the same size in every illustration?
0:14:54 > 0:14:57Yes, the bee the same size but the beekeeper just big.
0:14:57 > 0:15:00The drawing of it is perfect.
0:15:00 > 0:15:04- Can I ask a quick question?- Yes.
0:15:04 > 0:15:08When a bee goes back to the hive, it's for the honeycomb, right?
0:15:08 > 0:15:09- Yeah.- Is that right?
0:15:09 > 0:15:14Just wanted to check that works in terms of not lying to children.
0:15:14 > 0:15:16It is a bit worrying of course,
0:15:16 > 0:15:19they don't know the first thing about how honey is made.
0:15:19 > 0:15:21It's a very simple way of showing how to make honey,
0:15:21 > 0:15:24you can't go into the details of pollination and that.
0:15:24 > 0:15:27I'm confused, can you imagine what a three-year-old is going to make of this?
0:15:27 > 0:15:30Bizzie got lost after being tossed.
0:15:32 > 0:15:34HE SINGS
0:15:34 > 0:15:37I think for my own sake, that's a no!
0:15:37 > 0:15:40A South London recording studio.
0:15:40 > 0:15:41# Busy busy buzz buzz... #
0:15:41 > 0:15:43As well as printed copies,
0:15:43 > 0:15:46CDs of both books will be produced.
0:15:46 > 0:15:50Next job for Charleine's boys - pick a catchy theme tune.
0:15:50 > 0:15:52# Busy busy buzz buzz... #
0:15:52 > 0:15:56THEY IMPROVISE
0:15:58 > 0:16:01# Busy, buzzy bee... #
0:16:01 > 0:16:04LAUGHTER AND SHOUTING
0:16:05 > 0:16:08- Hi, who am I speaking to? - Richard.
0:16:08 > 0:16:11- Would you like me to pass you to David?- Amazing, thank you.
0:16:11 > 0:16:16- Have you listened to the music yet?- We have, yes.
0:16:16 > 0:16:19What have you thought sounds best?
0:16:19 > 0:16:22At the moment we've whittled it down to three songs.
0:16:22 > 0:16:26- Why do you think those three? - Because we've listened to them.
0:16:28 > 0:16:31Maybe we should just go with your decision then.
0:16:31 > 0:16:35- Well, no, I've not listened to it, Richard.- That's the point I was trying to make, Charleine.
0:16:35 > 0:16:38What about we make the decision on this one...
0:16:38 > 0:16:42- Can I speak to David please, Richard.- Hi, Charlene,
0:16:42 > 0:16:45- just trust us on this one and we'll do you proud.- Amazing.
0:16:45 > 0:16:48That's exactly what I am wanting, David.
0:16:48 > 0:16:51Listen, boys, it's been nice working with you,
0:16:51 > 0:16:53but I'm going to go and grab a coffee.
0:16:53 > 0:16:55- See you later, mate. - I'll be outside. See you later!
0:16:57 > 0:17:004pm - print deadline looming.
0:17:00 > 0:17:03What's the update on the script from the PM team?
0:17:03 > 0:17:06Waiting to record Snottydink the audio book,
0:17:06 > 0:17:09Brett, Gary and Selina.
0:17:09 > 0:17:12Guys, can I just ask, what do you need from me right now?
0:17:12 > 0:17:14We're just waiting for the script.
0:17:14 > 0:17:16I'm not going to lie, we had a bit of a hiccup.
0:17:16 > 0:17:17So until we send you the script,
0:17:17 > 0:17:19my idea was you can start working on the song.
0:17:19 > 0:17:23I know but for us to have ideas, we need to have it written down first.
0:17:23 > 0:17:25We'll use some of the same words as you have used.
0:17:25 > 0:17:28We can't write a random song that has no relation.
0:17:28 > 0:17:30You'll have it imminently.
0:17:30 > 0:17:34- Right, 5-10 minutes?- Yeah. - OK, thanks a lot. Bye.
0:17:34 > 0:17:38If we're receiving the script late from the other team,
0:17:38 > 0:17:40we don't have any control over how long
0:17:40 > 0:17:42we get to work on it, which isn't really fair.
0:17:42 > 0:17:46Snottydink came across a fire, the situation was pretty dire.
0:17:46 > 0:17:47He calmed his head,
0:17:47 > 0:17:50thought on his toes and put out the fire with his nose.
0:17:50 > 0:17:52- I love it.- Yay! Guys, we're done.
0:17:52 > 0:17:55- We're done. Finally, yeah.- Good.
0:17:55 > 0:17:57Script in hand at last.
0:17:57 > 0:18:00Because we are running out of time, I'll record this,
0:18:00 > 0:18:02I'll read this through, it shouldn't take too long.
0:18:02 > 0:18:05I want you guys to go with the sound effects and the additional voices.
0:18:05 > 0:18:07- Brett, Gary?- Let's do it.
0:18:07 > 0:18:09Achoo!
0:18:09 > 0:18:12SHE SOBS
0:18:12 > 0:18:14Duck!
0:18:14 > 0:18:16Duuuuuuck!
0:18:17 > 0:18:19What word is he trying to say?
0:18:19 > 0:18:21- Duck.- Duck.
0:18:21 > 0:18:23In a Brummie accent!
0:18:23 > 0:18:25Dog or duck?
0:18:25 > 0:18:27- Duck.- Duck, oh.
0:18:27 > 0:18:31He came across flowers that looked rather dry.
0:18:31 > 0:18:34And he looked on at the plants
0:18:34 > 0:18:36moisture rife...
0:18:37 > 0:18:39That line is terrible.
0:18:39 > 0:18:41That line shouldn't be in a children's book.
0:18:41 > 0:18:43I don't think we should be using words like rife
0:18:43 > 0:18:46for three to five-year-olds, so it threw me a bit.
0:18:46 > 0:18:47Sam has a degree in literature,
0:18:47 > 0:18:50which is amazing and he probably knows a lot about books.
0:18:50 > 0:18:51But to my knowledge,
0:18:51 > 0:18:55he hasn't actually written or produced or published anything.
0:18:55 > 0:18:56A word like rife, I don't think
0:18:56 > 0:18:59a three to five-year-old understands the term moisture.
0:18:59 > 0:19:02I felt like it was too sophisticated for the target market.
0:19:02 > 0:19:05Even some parents might not use that expression.
0:19:05 > 0:19:09Sam would use words that not necessarily all of us would put into a children's book.
0:19:09 > 0:19:11- But we can't change it now, can we? - I know.
0:19:11 > 0:19:13# Swishing and swooping... #
0:19:13 > 0:19:145.15pm.
0:19:14 > 0:19:16# Tumbling and turning... #
0:19:16 > 0:19:1830 minutes of studio time left.
0:19:18 > 0:19:22HE SINGS
0:19:22 > 0:19:25- Just make it sound like the wind is saying it.- OK.
0:19:27 > 0:19:30- Who am I speaking to?- It's Richard.
0:19:30 > 0:19:33I want to hear David swishing and swooshing.
0:19:33 > 0:19:35Just leave us to it, please!
0:19:35 > 0:19:38OK. Please, Charleine, can we just let us get on with it, please?
0:19:38 > 0:19:42No, can I hear David swishing and swooshing?
0:19:42 > 0:19:43Swishing and swooshing
0:19:43 > 0:19:45Tumbling and turning...
0:19:45 > 0:19:47David, do this...
0:19:47 > 0:19:49Swishing and swooshing!
0:19:49 > 0:19:50Tumbling and turning!
0:19:50 > 0:19:52Half an hour, 25 minutes now.
0:19:52 > 0:19:54Come on, David, do that.
0:19:54 > 0:19:55Swishing and swooshing!
0:19:55 > 0:19:57Tumbling and turning!
0:19:57 > 0:20:01- Yeah, just go with that, wrap it, man.- Yeah. Excellent.- Let's move on.
0:20:01 > 0:20:05Please could you stop asking David to speak to you on the phone
0:20:05 > 0:20:06when I'm speaking to you.
0:20:06 > 0:20:08Every single time, "Can I speak to David?"
0:20:08 > 0:20:11Honestly, what we're doing's really well
0:20:11 > 0:20:13and just a little bit frustrating.
0:20:13 > 0:20:16I think Charleine absolutely doesn't trust me.
0:20:16 > 0:20:18I was basically handcuffed.
0:20:18 > 0:20:21I think it's a personal issue and an insecurity issue on her behalf.
0:20:21 > 0:20:24There was no ability for me to be a team leader whatsoever.
0:20:24 > 0:20:29Deadline approaching. Illustrations yet to be finalised.
0:20:29 > 0:20:31What are we doing about his nose colour?
0:20:31 > 0:20:33I like purple, that looks good.
0:20:33 > 0:20:35Is he not going to get any greener?
0:20:35 > 0:20:37Can we try a shade greener, please?
0:20:37 > 0:20:39Sorry, he's just a bit minty at the moment.
0:20:39 > 0:20:41- No, no.- He is minty, I agree.
0:20:41 > 0:20:43The deadlines have been killer.
0:20:43 > 0:20:46I'll hold my hands up, we wasted time.
0:20:46 > 0:20:50We're having to rush decisions that I wish we didn't have to rush.
0:20:50 > 0:20:51Why is this verse two lines long?
0:20:51 > 0:20:56- I don't know. It was always like that.- Oh. It is the only one in the whole book that's two lines.
0:20:56 > 0:20:58I'm really happy with the way everything looks.
0:20:58 > 0:21:02We'll go with the colours exactly as it is. Everyone happy?
0:21:02 > 0:21:04- Yeah, yeah.- Let's go. Finalise.
0:21:04 > 0:21:09I do think I'll be able to sell the story book. I think it's nice and simple to read.
0:21:09 > 0:21:11I'm hoping that we've nailed it
0:21:11 > 0:21:14and we've beaten their Shakespeare on the other side.
0:21:15 > 0:21:17- Ohhh! Brilliant.- Do you like it?
0:21:17 > 0:21:21Yeah. Have we got every page done? You are a genuine princess.
0:21:21 > 0:21:23If I'm honest, I haven't lived up to
0:21:23 > 0:21:26the expectation I have of myself as project manager.
0:21:28 > 0:21:30I'm trying my hardest. I really am.
0:21:30 > 0:21:33- Thank you so much.- I'm done. Heart attack.- Thank you.
0:21:34 > 0:21:38Proofs delivered, printing begins.
0:21:39 > 0:21:43Tomorrow - pitch for a fairy tale ending.
0:21:53 > 0:21:568am.
0:21:56 > 0:22:03For each team, 300 books and a chance to check out their finished product.
0:22:03 > 0:22:06- Are you excited?- Wow!
0:22:06 > 0:22:08- Oh, wow!- I love it!
0:22:08 > 0:22:11"Swishing and swooshing, tumbling and turning.
0:22:11 > 0:22:14"Will little Bizzie ever make his honey?"
0:22:15 > 0:22:17Ohhh! Wow!
0:22:17 > 0:22:19Oh, my God!
0:22:19 > 0:22:21Look at his little face!
0:22:21 > 0:22:24I'm really proud of what everyone's done.
0:22:24 > 0:22:27Today, the teams will hit the streets in search of sales,
0:22:27 > 0:22:31as well as pitching to clients laid on by Lord Sugar.
0:22:32 > 0:22:35The pitch needs to be very fun, enthusiastic.
0:22:35 > 0:22:38What are you going to be doing? Are you going to be pitching?
0:22:38 > 0:22:40Yes, I'm going to be pitching.
0:22:40 > 0:22:43You're definitely going to do the pitch, are you sure?
0:22:43 > 0:22:46- I'm doing the pitch, yeah. - The thing is, OK.- Yeah.
0:22:46 > 0:22:48I don't think Charleine should pitch.
0:22:48 > 0:22:51She actually gets really flustered.
0:22:51 > 0:22:54She gets nervous and then she can't...decide what to say,
0:22:54 > 0:22:56so she stumbles on her words.
0:22:56 > 0:23:00I pitch all the time. I won the contract for the biggest fast-food
0:23:00 > 0:23:02retailer for the Olympics, OK?
0:23:02 > 0:23:03You don't have to choose yourself.
0:23:03 > 0:23:05I, I am going with it.
0:23:05 > 0:23:09I wouldn't say that English is my strongest point,
0:23:09 > 0:23:12however, I don't think I'm that bad of a speaker.
0:23:12 > 0:23:17I want to prove to people that I can do something out of my comfort zone.
0:23:17 > 0:23:20Right, myself, Joseph and David are going to go and do the pitch
0:23:20 > 0:23:23and I'll send the rest of you to do the selling.
0:23:23 > 0:23:27Richard, I'm going to keep yourself today as sub-team leader,
0:23:27 > 0:23:31definitely a full hundred percent faith in you leading this one.
0:23:31 > 0:23:35- So are you going to allow me to lead it today?- Yeah, definitely.
0:23:37 > 0:23:40Time to divide up the Snottydink's sales team.
0:23:40 > 0:23:44Initial thoughts for breaking the teams up were, as such, I wanted
0:23:44 > 0:23:47Natalie and myself to do the pitch to the national book retailer
0:23:47 > 0:23:51because Natalie has experience with this particular book retailer.
0:23:51 > 0:23:52SHE COUGHS
0:23:52 > 0:23:55I'm just concerned that if I stand up there to do a pitch,
0:23:55 > 0:23:57and go croaky or cough, I'll look ridiculous.
0:23:57 > 0:24:00Originally, I was going to pitch to one of the retailers
0:24:00 > 0:24:02because I've worked with them before in a previous job.
0:24:02 > 0:24:05I've looked after their account. I spent time working in their store,
0:24:05 > 0:24:08but it's probably not a good idea for me to pitch in case
0:24:08 > 0:24:10I have a coughing fit or completely lose my voice in the middle.
0:24:10 > 0:24:14- So would you prefer to sell to trades?- I think I'd feel more comfortable doing that.
0:24:14 > 0:24:17- So Brett, Scott and Natalie. You're going to trade. Perfect.- OK.
0:24:20 > 0:24:229am.
0:24:22 > 0:24:24Teams head off.
0:24:24 > 0:24:27Preparing the sales pitch for Snottydink...
0:24:27 > 0:24:31We want to talk firstly about the singing...and it's rhyming...
0:24:31 > 0:24:33..Sam.
0:24:33 > 0:24:36Younger children can have an aural appreciation...
0:24:36 > 0:24:38Once you finish what you're doing,
0:24:38 > 0:24:41- then I just finish off with the pricing?- Yes, absolutely.
0:24:41 > 0:24:45We think it's important to be educated morally, AND in a literal sense, but also to have fun.
0:24:48 > 0:24:50Gathering feedback at a playgroup...
0:24:50 > 0:24:53Hello, you guys all right?
0:24:53 > 0:24:54..the rest of the team.
0:24:54 > 0:24:56All right, is everybody ready?
0:24:56 > 0:24:59We're going to play the audio book. We're going to go from the start.
0:24:59 > 0:25:03'He looked in the cupboard for a quell to his sneezing.
0:25:03 > 0:25:08'He was coughing and shaking, so hot and then freezing.
0:25:08 > 0:25:12'As he looked on at the plants moisture rife,
0:25:12 > 0:25:16'One huge sneeze gave them a new lease of life.'
0:25:17 > 0:25:20There are some words in here, such as "quell",
0:25:20 > 0:25:22- which for the younger readers... - Yeah.
0:25:22 > 0:25:24..they're not going to understand what they mean.
0:25:24 > 0:25:27Words like "ado" and "rife" and "moisture rife",
0:25:27 > 0:25:30I didn't even understand what that meant myself.
0:25:31 > 0:25:36Foyles - world-famous bookstore with over 200,000 titles
0:25:36 > 0:25:39on four miles of shelving,
0:25:39 > 0:25:44a chance to clinch a high-volume sale for Snottydink.
0:25:44 > 0:25:46We're about to go into the pitch. I just wanted to get
0:25:46 > 0:25:48some quick feedback from you from the focus group.
0:25:48 > 0:25:50Some of them thought the writing was quite poor,
0:25:50 > 0:25:53but they mentioned some of the words were too complex for the children.
0:25:53 > 0:25:56OK. Erm...
0:25:56 > 0:25:59Just sell it as a product that is a great book for the children
0:25:59 > 0:26:01to learn as they get older to read.
0:26:02 > 0:26:06- Hi.- Hello, my name is Sam. - Nice to meet you. Jasper.- Louise.
0:26:06 > 0:26:08So Snottydink is a children's book
0:26:08 > 0:26:10aimed at the three-to-five age range.
0:26:10 > 0:26:12Some of the words are slightly sophisticated,
0:26:12 > 0:26:15but we need to have one or two words that the children won't
0:26:15 > 0:26:17understand because otherwise a book doesn't help with learning.
0:26:17 > 0:26:21I'm impressed by the visuals inside.
0:26:21 > 0:26:23- Yes.- I like the rhyming.
0:26:23 > 0:26:26- I think that works. You have to cross different markets.- Absolutely.
0:26:26 > 0:26:29The kids and the parents, reading it over and over.
0:26:29 > 0:26:32We wanted to create something that was universal.
0:26:32 > 0:26:36How would you feel about potentially taking 150 units off us
0:26:36 > 0:26:37at £4.20 per unit?
0:26:37 > 0:26:41Obviously, if you wanted to take less than that,
0:26:41 > 0:26:4450 copies would be £3.50 per unit.
0:26:44 > 0:26:47We'd like to take the 50 from you.
0:26:47 > 0:26:48'In terms of Selina's negotiation,'
0:26:48 > 0:26:50there wasn't any negotiation.
0:26:50 > 0:26:52It was straightaway 50 units at that price.
0:26:52 > 0:26:55I think we could have got 100 out of them, yeah.
0:26:55 > 0:26:57I know, but if someone asks for 65 copies
0:26:57 > 0:27:00and we have to times 65 by £3.90, for example.
0:27:00 > 0:27:04- That's what I'm saying, I'm not amazing at mental arithmetic.- Right.
0:27:04 > 0:27:08Well, this is, I suppose, why we establish the prices in advance.
0:27:11 > 0:27:13On the way to their first appointment,
0:27:13 > 0:27:15Charleine, Joseph and David.
0:27:15 > 0:27:19What I will say is key, Charleine, is if you don't capture them within
0:27:19 > 0:27:21- the first ten seconds...- I will do. - ..they'll switch off.- I will do.
0:27:21 > 0:27:25On Piccadilly, Europe's largest bookshop,
0:27:25 > 0:27:28Waterstones' flagship store.
0:27:28 > 0:27:33Stepping forward, project manager Charleine.
0:27:33 > 0:27:36The storybook is based on an adventure story.
0:27:36 > 0:27:41The storyline we came along with Joseph, we had a great girl
0:27:41 > 0:27:46with us that managed to put the words in...in into contents for us.
0:27:47 > 0:27:51We're just going to read you through the storybook.
0:27:51 > 0:27:55"Swishing and swooshing, tumbling and turning,
0:27:55 > 0:27:57"will little Bizzie ever make his honey?"
0:27:59 > 0:28:03I think that it could come across as a bit cringey.
0:28:03 > 0:28:06I feel it is quite confused, some of the rhyming does get in the way,
0:28:06 > 0:28:10so I don't think I would be happy stocking it in our stores.
0:28:10 > 0:28:14- OK, well, thank you very much for your feedback.- Cheers.- Bye-bye.
0:28:14 > 0:28:18Considering Charleine wrote a large part of the book, she stumbled.
0:28:18 > 0:28:20It was a little embarrassing.
0:28:20 > 0:28:23She just didn't really engage with the audience
0:28:23 > 0:28:26and I think that was her downfall to a certain extent.
0:28:26 > 0:28:27Really disappointing, isn't it?
0:28:27 > 0:28:31- Let's learn from it. - We can do this. We have to do it.
0:28:32 > 0:28:34The rest of the team...
0:28:34 > 0:28:38- Can you guys dance, yeah? - Buzz, buzz, buzz!
0:28:38 > 0:28:42..at a kid-friendly cafe, test out Bizzie Bee.
0:28:42 > 0:28:44Yay! Well done.
0:28:44 > 0:28:47If I can have first impressions.
0:28:47 > 0:28:51I think it looks like it might have been produced by kids at school.
0:28:51 > 0:28:55It looks a little bit more like the books for my eight-month-old.
0:28:55 > 0:28:58With the focus group unconvinced, Mergim is undefeated.
0:28:58 > 0:29:02Madam, is there anything I could do to convince you to buy
0:29:02 > 0:29:05- a few of my books? - I'll buy three for a tenner.
0:29:05 > 0:29:07There you go.
0:29:07 > 0:29:08First sale to the cafe owner.
0:29:08 > 0:29:12- All right, thank you.- Cheers now. Bye-bye.
0:29:12 > 0:29:16Mate, that was a cheeky little deal. Well done.
0:29:17 > 0:29:19East London.
0:29:19 > 0:29:21Nat, we're on the way to yours now.
0:29:21 > 0:29:25In - bang, bang - this is what we do, this is our book.
0:29:25 > 0:29:30Pushing Snottydink to independent shops - Scott, Brett...and Natalie.
0:29:30 > 0:29:31Hello.
0:29:31 > 0:29:34What do you look for when you buy a book for here?
0:29:34 > 0:29:36Erm, I guess good sellers, really.
0:29:36 > 0:29:39We haven't got anything that's currently popular,
0:29:39 > 0:29:42but we've got Snottydink.
0:29:42 > 0:29:44So do you get many parents in here who bring their children in?
0:29:46 > 0:29:50We think it could be applicable to quite a wide age group.
0:29:50 > 0:29:53We wouldn't sell that many, to be honest.
0:29:53 > 0:29:56It's a limited edition. You're not going to get this anywhere else.
0:29:56 > 0:29:59You're the only person around this area who's going to have probably
0:29:59 > 0:30:02the best children's book, I don't know, on the market right now.
0:30:02 > 0:30:06I think it ties in with everything that you've got here, the age group.
0:30:06 > 0:30:09- It's also a great book for anyone over that age.- OK, we can take ten.
0:30:09 > 0:30:10That's great. Thank you.
0:30:10 > 0:30:12'I wanted to sell all of them in one go,'
0:30:12 > 0:30:14but it has kind of opened my eyes up to...
0:30:14 > 0:30:17It's going to be a lot of small units
0:30:17 > 0:30:19sold to independent bookstores.
0:30:19 > 0:30:23Natalie was a little bit subdued and I didn't feel confident with
0:30:23 > 0:30:27her pitch, so it was actually a little bit tougher than I thought.
0:30:29 > 0:30:36Piccadilly - where Bizzie Bee failed to sell. Up next, Snottydink.
0:30:36 > 0:30:38I think you've done well.
0:30:38 > 0:30:42I like how it looks quite strong and visually eye-catching.
0:30:42 > 0:30:45- 15 copies at £3.85.- Thanks ever so much for your time today.
0:30:45 > 0:30:50Pitch over, still to shift, 265 copies.
0:30:50 > 0:30:54- I want to sell every copy.- Yeah. - Yeah.- I really want to.- Yeah.
0:30:54 > 0:30:57Because everyone loves the book. There's seven of us in this team.
0:30:57 > 0:30:59- I think it's doable.- Yeah.- Mm-hm.
0:31:02 > 0:31:03Still to make a sale...
0:31:03 > 0:31:06Hi. Pleasure to meet you. I'm Charleine.
0:31:06 > 0:31:10..last chance to sell in bulk for Charleine, David and Joseph.
0:31:10 > 0:31:16The storybook is about an insect, the book teaches children about
0:31:16 > 0:31:19their enthusiasm and encouragement and passion
0:31:19 > 0:31:21to get to their end goal.
0:31:21 > 0:31:25So, it ticks a lot of boxes, it's bright, it's colourful.
0:31:25 > 0:31:28We're thinking we would like to go for 25 of the book.
0:31:28 > 0:31:32OK, we'll be happy to do a deal with 25 books. That will be £3.50.
0:31:32 > 0:31:35Is there any way we could push you higher on the quantities?
0:31:35 > 0:31:38I really, really think that 50 would be a better number to work with.
0:31:38 > 0:31:40I think 25 is our final number.
0:31:40 > 0:31:42'The pitch was a bit of a mess.
0:31:42 > 0:31:45'David was weak when it came to negotiations.'
0:31:45 > 0:31:48I think you've got to keep trying, be as cheeky as possible.
0:31:48 > 0:31:52I don't like hearing the word "no" in anything in life.
0:31:52 > 0:31:55- We've got a lot of products to shift.- Yeah, I know.
0:31:55 > 0:31:58And that's one of our main retailers gone.
0:31:58 > 0:32:01Hi, it's Charleine speaking. We haven't been...
0:32:01 > 0:32:04Well, we've done all right, we sold only 25.
0:32:06 > 0:32:08- 25?- Yeah.
0:32:08 > 0:32:10'It's not good enough.'
0:32:10 > 0:32:13The other team needs to sell more. Charleine should have listened to me
0:32:13 > 0:32:15when I said that I was a really good pitch
0:32:15 > 0:32:17and I've got a proven track record,
0:32:17 > 0:32:19so I should have been there, winning this task for us.
0:32:22 > 0:32:23Hackney, East London.
0:32:23 > 0:32:26Working out discounts for Snottydink...
0:32:26 > 0:32:28Recommended retail price will be £6.99.
0:32:28 > 0:32:30..Brett.
0:32:30 > 0:32:35If you buy under nine or up to nine, it's £4.89 per unit.
0:32:35 > 0:32:38Natalie, write down the stem points
0:32:38 > 0:32:41cos they are crucial in negotiations.
0:32:41 > 0:32:43Another chance to make a sale...
0:32:43 > 0:32:44Hi, it's lovely to meet you.
0:32:44 > 0:32:45..for Natalie.
0:32:45 > 0:32:47So, it's called Snottydink.
0:32:47 > 0:32:49He's an elephant-dragon hybrid.
0:32:49 > 0:32:52The retail price will be 6.99,
0:32:52 > 0:32:54so we'd be looking at you making a £2.10 profit on each book.
0:32:54 > 0:32:57OK, I deal in percentages, what's the percentage?
0:32:57 > 0:33:00- What do you want to know? - My discount percentage,
0:33:00 > 0:33:04which allows me to determine my profit margin.
0:33:04 > 0:33:08- OK. Let me have a think.- Nat, do you want to carry on with it?- Yeah.
0:33:08 > 0:33:11- I'm fine with that. Erm...- I... Sorry, sorry, absolutely, carry on.
0:33:11 > 0:33:12Do you know what, guys?
0:33:12 > 0:33:14I'm going to stop you here. I don't think this is for Hackney.
0:33:14 > 0:33:17I feel really confident if you just take two, you will sell both
0:33:17 > 0:33:19and make a profit, so you've got nothing to lose.
0:33:19 > 0:33:22- I'm digging in my heels, I'm sorry. - You don't think it would suit you?
0:33:22 > 0:33:25- That's a shame.- Thank you so much for your time. Cheers.
0:33:25 > 0:33:26Well, that was a waste of time.
0:33:28 > 0:33:29A waste of time.
0:33:29 > 0:33:32Natalie was supposed to lead the pitch, but she did a terrible job.
0:33:32 > 0:33:35She didn't engage with the customer. She didn't know the figures.
0:33:35 > 0:33:39Frankly, it was a disaster.
0:33:39 > 0:33:41So, bus.
0:33:42 > 0:33:45With all his big pitches over...
0:33:45 > 0:33:50We have three and a half hours left and 85 books to sell.
0:33:50 > 0:33:54..Sam heads to specialist book haven, Charing Cross.
0:33:55 > 0:33:58Round this area, it is a slight risk.
0:33:59 > 0:34:02If you take that side, I'll take this side.
0:34:02 > 0:34:04Oh, so many bookstores!
0:34:07 > 0:34:13I have never handled in this shop a book with a CD or a DVD.
0:34:13 > 0:34:16- We don't handle new books in here. - No, it is very rare.
0:34:16 > 0:34:20I mean, it's a different kind of rare, but it is limited edition.
0:34:20 > 0:34:24- For our clients, I think it's the other end of the spectrum.- OK.
0:34:24 > 0:34:27That went well(!)
0:34:27 > 0:34:30One hour left to sell.
0:34:30 > 0:34:35- I can go £3.80.- 12 at £3.80. OK. - Thank you.
0:34:35 > 0:34:37The final push.
0:34:37 > 0:34:38- It's 20 units for- £4. Yes.
0:34:38 > 0:34:41- Brilliant. Fantastic.- Good luck. - Have a lovely day.
0:34:41 > 0:34:45- Thank you. £3.75.- Thank you. - Thank you.- Thank you.
0:34:45 > 0:34:4710 books for £44.
0:34:47 > 0:34:48Yeah.
0:34:48 > 0:34:5020 minutes left.
0:34:50 > 0:34:53Pedestrians, out of the way.
0:34:53 > 0:34:55For both teams, last chance of a sale.
0:34:55 > 0:34:58Rainforest Cafe just there, guys.
0:34:58 > 0:34:59Right, let's do this.
0:34:59 > 0:35:03So I think this is a brilliant thing to bring in, really suit your shop.
0:35:03 > 0:35:07- The cost for yourself would be £4.20.- It's a nice little book.
0:35:07 > 0:35:11- What can you do me on the price? - If we're able to go over 100 units,
0:35:11 > 0:35:13we'd be able to bring it down to £3.
0:35:13 > 0:35:14Do we have a deal?
0:35:15 > 0:35:17- Deal.- Deal. We have a deal.
0:35:18 > 0:35:20SHE SQUEALS
0:35:23 > 0:35:26We're under severe time constraint.
0:35:26 > 0:35:29How do you feel about taking a larger quantity from us?
0:35:29 > 0:35:32As time runs out, prices tumble.
0:35:32 > 0:35:34- So I'd be giving you £1.75 a copy? - Mm-hm.
0:35:34 > 0:35:38- Um, but if we do that, I'll take the lot.- ALL: Yay!
0:35:38 > 0:35:41This will be the best purchase you've made all year.
0:35:41 > 0:35:43It's like giving birth to a child
0:35:43 > 0:35:45and someone offering you £2 for it.
0:35:45 > 0:35:47I've never given birth, obviously, so...
0:35:47 > 0:35:51Selling your baby for £2, God, what a heartless mother I am.
0:35:52 > 0:35:54- We sold out.- Yes, we sold out.
0:35:54 > 0:35:56Not at the best price, but we sold out.
0:35:58 > 0:36:01Tonight, takings will be totalled.
0:36:01 > 0:36:05Tomorrow in the boardroom, the final chapter.
0:36:20 > 0:36:22You can go through to the boardroom now.
0:36:38 > 0:36:41- Good morning. - ALL: Good morning, Lord Sugar.
0:36:41 > 0:36:44Well, this process, of course, is not a children's story.
0:36:44 > 0:36:46One of you will not be living happily ever after
0:36:46 > 0:36:49by the time we're finished today.
0:36:49 > 0:36:54Now, Connexus, Sam, you're renowned as being a wordsmith,
0:36:54 > 0:36:56so I made a very strong suggestion
0:36:56 > 0:37:00that you might wish to consider being the project manager.
0:37:00 > 0:37:05So I was waiting for you to come out of your Hungry Caterpillar thing
0:37:05 > 0:37:08- and turning into a butterfly. - I had a fantastic team.
0:37:08 > 0:37:11I really enjoyed managing them and creating together.
0:37:11 > 0:37:15- We've got this name, Snottydink. Is that right?- Yeah, that's correct.
0:37:15 > 0:37:20I heard from Karren that you were agonising for hours over this.
0:37:20 > 0:37:22Yes, that's correct, Lord Sugar,
0:37:22 > 0:37:24because I think that all good stories have good plot
0:37:24 > 0:37:27but maybe some...a moral focus or something like that
0:37:27 > 0:37:30and I thought that was important to get in there.
0:37:30 > 0:37:32You did over-intellectualise it and at times I felt
0:37:32 > 0:37:36I was watching you try to write the sequel to King Lear.
0:37:36 > 0:37:38Yes, and I've apologised to my team for that.
0:37:38 > 0:37:41I take full responsibility for that.
0:37:41 > 0:37:44Not decisive, is that what you're saying? You find it hard
0:37:44 > 0:37:46- to make a decision?- No, I wouldn't say I'm not decisive.
0:37:46 > 0:37:49I take a long time to come to a decision but once I've made one...
0:37:49 > 0:37:52You see, in business, timelines can kill you if you don't stick to them.
0:37:52 > 0:37:55Admittedly, it didn't fall into place as quickly
0:37:55 > 0:37:59as I had anticipated. We basically wanted this idea of acceptance
0:37:59 > 0:38:02coming through as the moral, so we wanted a character...
0:38:02 > 0:38:04Initially the first thing I said was...
0:38:04 > 0:38:05- I can see why he took three hours. - Yeah.
0:38:05 > 0:38:09I've got a note here from Karren that the main character is a monster
0:38:09 > 0:38:14that lives a life of isolation until society learns to live with it.
0:38:14 > 0:38:17Sounds like the biography of Piers Morgan.
0:38:19 > 0:38:23I've got words in this book like "dire", "quell" and "ado".
0:38:23 > 0:38:26What three-to-five-year-olds know what those words are?
0:38:26 > 0:38:29Some of the more typical nursery rhymes
0:38:29 > 0:38:32have slightly more advanced language in them than some of the books
0:38:32 > 0:38:35on present-day shelves for three-to-five-year-olds.
0:38:35 > 0:38:38What did you read when you were three to five years old -
0:38:38 > 0:38:39War And Peace?
0:38:39 > 0:38:42So let's swing into day two.
0:38:42 > 0:38:44In the independent retailer, there was...
0:38:44 > 0:38:46Sam and Selina did most of the talking.
0:38:46 > 0:38:48So I pitched to the independent retailer.
0:38:48 > 0:38:50They seemed to be really on board
0:38:50 > 0:38:53- with the product. They bought 50. - Good.
0:38:53 > 0:38:56I understand, Natalie, that you had a little problem with
0:38:56 > 0:38:59- one of the pitches. - Yeah, it didn't go very well.
0:38:59 > 0:39:01- I'll be the first to admit that. - SHE COUGHS
0:39:01 > 0:39:04- Couldn't have been any worse. - OK.
0:39:04 > 0:39:07- Why is that, then? Nerves or what? - I was feeling terrible all day.
0:39:07 > 0:39:10That's why I didn't go with Sam to do the pitches.
0:39:10 > 0:39:13I didn't think it was appropriate for me to be stood there, pitching,
0:39:13 > 0:39:15while I was coughing, spluttering, sneezing.
0:39:15 > 0:39:17- It was a bit better throughout the day.- Mmm.
0:39:20 > 0:39:22Right, now, Versatile. Charleine, I understand you're the PM.
0:39:22 > 0:39:24Yes, Lord Sugar.
0:39:24 > 0:39:29I seen this as a task that needed a lot of different elements to it
0:39:29 > 0:39:32- and I really wanted to try and bring everything together.- OK.
0:39:32 > 0:39:34Joseph, you thought of the bee.
0:39:34 > 0:39:36Basically, it was a bee along a journey
0:39:36 > 0:39:38that met a couple of characters,
0:39:38 > 0:39:40went through a few different scenarios
0:39:40 > 0:39:41and then finally at the end made the honey.
0:39:41 > 0:39:45"The Bizzie Bee was swishing and swooshing, tumbling and turning..."
0:39:45 > 0:39:47- Yeah?- Swishing and swooshing, tumbling and turning.
0:39:47 > 0:39:48Lucky it wasn't an adult book
0:39:48 > 0:39:51cos it sounds like it's pissed, actually.
0:39:53 > 0:39:57Erm, you, Charleine, you made Richard the sub-team leader,
0:39:57 > 0:40:00but yet when you wanted to communicate with the sub-team
0:40:00 > 0:40:02you wanted to speak to David most of the time.
0:40:02 > 0:40:05I knew by having him as sub-team leader that...
0:40:05 > 0:40:07Did you just make him the sub-team leader because you know
0:40:07 > 0:40:09his character - just to shut him up and keep him quiet,
0:40:09 > 0:40:11give him a title or what?
0:40:11 > 0:40:13- Yeah, I...- Yeah?- Kind of, Lord Sugar.
0:40:13 > 0:40:16I thought that by putting him as sub-team leader,
0:40:16 > 0:40:18he would feel that he's got control.
0:40:18 > 0:40:22I think he works better when he is a leader and wants to achieve more,
0:40:22 > 0:40:25whereas if he's just left as part of the team,
0:40:25 > 0:40:27I think that there would be hold-ups.
0:40:27 > 0:40:30I would tell Charleine what she wanted to know
0:40:30 > 0:40:32and then she would ask to speak to David, and David would
0:40:32 > 0:40:36- repeat exactly...- What is it about you that you seem to, um,
0:40:36 > 0:40:39alienate people? Is it because it's all about Richard?
0:40:39 > 0:40:42You want to do everything yourself?
0:40:42 > 0:40:45No, I don't think so. I don't think that I get on with everybody,
0:40:45 > 0:40:48but that's business, that's life.
0:40:48 > 0:40:51He was a fantastic sub-team leader. I know some people might be shocked
0:40:51 > 0:40:53about me mentioning this,
0:40:53 > 0:40:56but I really did enjoy working under Richard.
0:40:56 > 0:40:57RICHARD CHUCKLES
0:40:57 > 0:41:01Mergim made an absolute blinder. He actually sold to the focus group.
0:41:01 > 0:41:04Where you had the focus group... You got a deal there, did you?
0:41:04 > 0:41:06It was brilliant. Really, really good.
0:41:06 > 0:41:08Very opportunistic, that was good
0:41:08 > 0:41:10to take advantage of the situation that you were in, yeah.
0:41:10 > 0:41:13Now, I understand that, Charleine,
0:41:13 > 0:41:16you went to the first national retailer...yeah?
0:41:16 > 0:41:19- Yes.- And according to Claude, it didn't go too well.
0:41:19 > 0:41:22You misread who you were selling to.
0:41:22 > 0:41:23You had, perhaps,
0:41:23 > 0:41:27the wrong team presenting to those hard-nosed buyers.
0:41:27 > 0:41:29And I heard it was pretty poor.
0:41:29 > 0:41:32Pretty poor to such an extent that they didn't give you any orders.
0:41:34 > 0:41:38- Right?- No, Lord Sugar, they didn't want to buy any books.
0:41:38 > 0:41:41You may have a disagreement or dislike of someone like Richard,
0:41:41 > 0:41:46but I think one thing he has done is demonstrated in the past few weeks
0:41:46 > 0:41:49that he can sell, and you needed to take your strongest pitcher
0:41:49 > 0:41:53to the most professional people that you were pitching to,
0:41:53 > 0:41:56and you didn't. Bad management decision that, I think.
0:41:57 > 0:42:01You went to the other very large retailer. You didn't do very well.
0:42:01 > 0:42:04As soon as they came up with the 25, David started to negotiate price,
0:42:04 > 0:42:07so it's very hard to then turn it round and get them to take
0:42:07 > 0:42:10more of the quantity. But I tried and tried and tried...
0:42:10 > 0:42:12But they still only got 25. It's not a lot, is it?
0:42:12 > 0:42:14For a big retailer of that size.
0:42:14 > 0:42:19OK, well, I think it's time to see how many of these books we sold.
0:42:22 > 0:42:25Claude, let's hear how Versatile got on, shall we?
0:42:25 > 0:42:27Versatile sold...
0:42:27 > 0:42:30210 books.
0:42:30 > 0:42:33The total sales were £690...
0:42:33 > 0:42:35and 10 pence.
0:42:36 > 0:42:38And, Karren...Connexus...
0:42:38 > 0:42:39Snottydink...
0:42:39 > 0:42:41sold 205 books.
0:42:43 > 0:42:44Total sales...
0:42:45 > 0:42:47..£587...
0:42:47 > 0:42:49and 25 pence.
0:42:50 > 0:42:54So, Versatile, you've won by £102.
0:42:54 > 0:42:56There's got to be a story there somewhere.
0:42:56 > 0:42:58- CLAUDE:- It's worth saying, Alan,
0:42:58 > 0:43:01that Charleine pulled it round at the end,
0:43:01 > 0:43:04and she sold some 125 books.
0:43:04 > 0:43:07Well done, seems that it was an 11th-hour win.
0:43:07 > 0:43:11You'll be delighted to know that I'm sending you to a library...
0:43:11 > 0:43:12LAUGHTER
0:43:12 > 0:43:14Oh, Lord Sugar...
0:43:14 > 0:43:17Don't look too disappointed... It's a private members' club
0:43:17 > 0:43:21where the award-winning magician Ben Hanlin is going to conjure up
0:43:21 > 0:43:25some fun for you. Enjoy it. They might make...
0:43:25 > 0:43:26Mergim disappear...
0:43:26 > 0:43:28LAUGHTER
0:43:28 > 0:43:29And I'll see you on the next task, OK?
0:43:29 > 0:43:31ALL: Thank you, Lord Sugar.
0:43:34 > 0:43:36LAUGHTER
0:43:44 > 0:43:47Well...Sam...it's simply down to numbers.
0:43:47 > 0:43:50We'll discuss it in greater detail shortly,
0:43:50 > 0:43:53and as you know, at least one of you will be leaving
0:43:53 > 0:43:55the process today. OK? Off you go.
0:43:55 > 0:43:57ALL: Thank you, Lord Sugar.
0:43:58 > 0:44:00After you, Gary, don't worry.
0:44:03 > 0:44:05This is a blank deck of cards. Charleine...
0:44:05 > 0:44:07write your name. Nice and big on there.
0:44:07 > 0:44:11Do you know, I am absolutely ecstatic to have won this project.
0:44:11 > 0:44:15Me and Richard are totally fine, and we're just grateful to have
0:44:15 > 0:44:18achieved the task, be on the winning side, and I know that.
0:44:18 > 0:44:20We've got...Charleine's card...
0:44:20 > 0:44:22Put it into the middle.
0:44:24 > 0:44:27It'll stay there till you do this...
0:44:27 > 0:44:30ALL: No!
0:44:30 > 0:44:34Charleine, I believe, was actually a poor project manager in this task.
0:44:34 > 0:44:37It was more luck than judgment that won the day today.
0:44:37 > 0:44:39- Well done to us...- ALL: Cheers.- To Versatile...
0:44:39 > 0:44:42- Good luck with the rest of the tasks.- Thank you very much.
0:44:48 > 0:44:49Firstly...
0:44:49 > 0:44:51a massive sorry...
0:44:51 > 0:44:54I guess, guess we have to talk about...
0:44:54 > 0:44:58this task. And we have to go through it...with a fine comb.
0:44:58 > 0:45:02We had a good product. Erm... It's obviously...
0:45:02 > 0:45:03It must come down to sales.
0:45:03 > 0:45:08Sam - he's quite good at getting all flappy when it's not going his way.
0:45:08 > 0:45:11I don't think there was that much strategy, there wasn't much talk
0:45:11 > 0:45:13about what sales we should do.
0:45:13 > 0:45:15Natalie knows where I'm going to go with this.
0:45:15 > 0:45:18She hindered. She knows that was coming. I'm not going to beat
0:45:18 > 0:45:20- around the bush. If we didn't... - Natalie was ill.
0:45:20 > 0:45:23Natalie failed to sell. We can't have somebody weakening the team.
0:45:23 > 0:45:26The sniffles and the cold doesn't wash with me.
0:45:26 > 0:45:30With the other team - they made £100 more than us...
0:45:30 > 0:45:32I wish we'd just sold more.
0:45:32 > 0:45:37I don't feel like, personally, I've made any monumental mistakes...
0:45:37 > 0:45:39which should lead me to be fired.
0:45:52 > 0:45:54PHONE RINGS
0:45:54 > 0:45:56Can you send the candidates in, please?
0:45:56 > 0:45:59- Yes, Lord Sugar.- Thank you.
0:45:59 > 0:46:01You can go through to the boardroom now.
0:46:10 > 0:46:13Well, Sam, you sold 205.
0:46:13 > 0:46:16The other team sold 210.
0:46:16 > 0:46:19And you lost by over £100.
0:46:19 > 0:46:23I think...there are things that potentially could have gone better.
0:46:23 > 0:46:27The sub-team came back, ultimately, with 93 books unsold.
0:46:27 > 0:46:29Had we sold those even at the low price
0:46:29 > 0:46:32that we'd sold our 80 books at, we would have won.
0:46:32 > 0:46:35It's quite easy to blame the sub-team. I tell you something now,
0:46:35 > 0:46:37they would not take any more than what we sold them,
0:46:37 > 0:46:40and I can tell you that as a salesman - I could not get them
0:46:40 > 0:46:43- to take any more.- And I appreciate how hard you guys worked to sell...
0:46:43 > 0:46:45I've got to find someone who's leaving today.
0:46:45 > 0:46:47I need to understand who is responsible.
0:46:47 > 0:46:49The key to this is selling, isn't it?
0:46:49 > 0:46:51Natalie went into our pitch and fluffed it.
0:46:51 > 0:46:54Maybe if I had gone in or Brett would have, we would have made the sales.
0:46:54 > 0:46:58So this is one of the shops that you messed up in when you didn't
0:46:58 > 0:47:01- do a pitch properly there, yeah. - Yeah, that's right.
0:47:01 > 0:47:03- Yeah?- That's correct. - What actually went wrong there?
0:47:03 > 0:47:06Rather than this very quick, "Yeah, that's right," explanations -
0:47:06 > 0:47:09if you wish to remain in the process, I'd like you to elaborate
0:47:09 > 0:47:12a little bit more on what was wrong on the day there.
0:47:12 > 0:47:14Apart from telling me you had the sniffles.
0:47:14 > 0:47:16Yeah, of course. I think, personally, that it fell down
0:47:16 > 0:47:19when we started talking about finances - that's when it started
0:47:19 > 0:47:21- to go wrong.- So, you went into the shop and you didn't know
0:47:21 > 0:47:24- what prices to offer?- Brett said he was in charge of the finances...
0:47:24 > 0:47:26- Which I did. - ..and had been looking after them.
0:47:26 > 0:47:28And I was a bit shocked he didn't have that answer.
0:47:28 > 0:47:32I supplied you with that information and you went in there with it.
0:47:32 > 0:47:34Completely disagree... You didn't have the information...
0:47:34 > 0:47:36You're a liar.
0:47:36 > 0:47:38- Yes, I did.- You're outright lying. - You can look at my notebook.
0:47:38 > 0:47:41I sat in the back of that car and worked out the unit price,
0:47:41 > 0:47:44our profit margin, and how much the vendor would get if they were
0:47:44 > 0:47:46to have bought that category of units.
0:47:46 > 0:47:49This task is all about the amount of sales both teams have made.
0:47:49 > 0:47:52Now, Selina, the national retailer -
0:47:52 > 0:47:54you only sold 50.
0:47:54 > 0:47:56You did reduce from 150 to 50 very quickly, Selina.
0:47:56 > 0:47:59You're right, Karren, I did. And judging by the reaction of shock
0:47:59 > 0:48:02at 150, the next tier down was 100, and then 50.
0:48:02 > 0:48:04To be fair, we didn't go in at 100.
0:48:04 > 0:48:07If you're so smart and you know that it's key to have a negotiation
0:48:07 > 0:48:10- strategy on each...- But everyone needs to be able to negotiate.
0:48:10 > 0:48:12Of course they do, and I did negotiate,
0:48:12 > 0:48:14and I negotiated the other.... But I have to point out,
0:48:14 > 0:48:17- I didn't understand the whole pricing structure.- We did write them down...
0:48:17 > 0:48:19You handed me a scrap of paper...
0:48:19 > 0:48:24When you're on a task here...they are your numbers also, you own them.
0:48:26 > 0:48:29Now, Sam, you were in Charing Cross - it's notorious for books.
0:48:29 > 0:48:33But you never had a cat in hell's chance of selling to them
0:48:33 > 0:48:35because they don't sell kids' books.
0:48:35 > 0:48:38We managed... Look...
0:48:38 > 0:48:40The final result is that my sub-team...
0:48:40 > 0:48:43We managed to sell all of our stock.
0:48:43 > 0:48:45Unfortunately, we did sell them at a very low price.
0:48:45 > 0:48:49I led that pitch, Lord Sugar. It was definitely an act of desperation.
0:48:49 > 0:48:51It certainly wasn't strategy to go into the final retailer
0:48:51 > 0:48:54- and sell for that price.- It was kind of like he knew he had you
0:48:54 > 0:48:56over a barrel, you mean, is that what you're saying?
0:48:56 > 0:49:00- I think so, yeah. - Sam, it seems to me that...
0:49:00 > 0:49:04your logistics and understanding of business is a little bit weak.
0:49:04 > 0:49:09- I disagree...- I know you disagree, I don't expect you to agree with me.
0:49:10 > 0:49:13Sam, who are you bringing back into this boardroom?
0:49:14 > 0:49:17HE SIGHS
0:49:17 > 0:49:20Here you are again. This is his trait. His complete trait.
0:49:20 > 0:49:23You spent three hours deciding on what bloody name
0:49:23 > 0:49:26you're going to name this thing, and now you are wanting to
0:49:26 > 0:49:30- pontificate again.- It's difficult to pinpoint it, I think...
0:49:30 > 0:49:33To a spec... To a spec... I can think of, potentially,
0:49:33 > 0:49:36- one person... - That's a start, who's that?
0:49:36 > 0:49:37I have to say that...for me
0:49:37 > 0:49:40the sub-team sales was a large part of this,
0:49:40 > 0:49:42and as the weakest seller in the sub-team,
0:49:42 > 0:49:46- I have to bring Natalie back. - Right. And the other person...
0:49:51 > 0:49:53Er...
0:49:53 > 0:49:56I don't know. I'm struggling. I'm genuinely struggling.
0:49:56 > 0:49:59Somebody else has got to come back into this boardroom.
0:49:59 > 0:50:01OK, I-I will say Nat and...
0:50:03 > 0:50:05Erm...(Brett.)
0:50:05 > 0:50:07- Who?- Brett and Nat.- Me.
0:50:09 > 0:50:12All right. Go back to the house, the rest of you, OK.
0:50:18 > 0:50:21I'm going to ask you to step away for a while.
0:50:21 > 0:50:24I'll see you three back in this boardroom...shortly, OK?
0:50:29 > 0:50:31SAM SIGHS
0:50:31 > 0:50:35Sam is a highly intelligent young man.
0:50:35 > 0:50:38- Is he a businessman?- He just takes so long to reach a decision.
0:50:38 > 0:50:40It's a big failing.
0:50:40 > 0:50:44Natalie, on the other hand - her answers are very short.
0:50:44 > 0:50:47Simple yes-no answers is not good enough.
0:50:47 > 0:50:50With Sam - he thinks too much. And she doesn't think about anything.
0:50:50 > 0:50:54- Her sales' technique was dreadful. - And then they've got Brett in here.
0:50:54 > 0:50:57And Brett - he pokes his nose into everything, doesn't he, Brett?
0:50:57 > 0:51:01I'll have to wait and see why Sam's bringing him back in here.
0:51:03 > 0:51:05Can you send the candidates in, please?
0:51:14 > 0:51:18Sam, I'm sure Brett would like to hear your reasons for bringing
0:51:18 > 0:51:22- him in here.- Of course. The reason this task failed is because
0:51:22 > 0:51:25the sub-team were not able to sell out of their stock.
0:51:25 > 0:51:29Now, Brett was sub-team leader. He was in charge of logistics
0:51:29 > 0:51:32- for the sub-team.- However... - Hold on, I haven't finished, Brett.
0:51:32 > 0:51:35- Right, fair enough.- Had the sub-team sold out at the same price
0:51:35 > 0:51:37that we sold for, we would have won the task. That's the reason
0:51:37 > 0:51:39I've brought Brett in.
0:51:39 > 0:51:42- Can I answer that back?- Yeah. - You failed to sort out
0:51:42 > 0:51:45your logistics cos you stayed in one area,
0:51:45 > 0:51:48which didn't have any outlets specifically designed
0:51:48 > 0:51:51for our book. I sold in every single shop we went to,
0:51:51 > 0:51:54other than Natalie's. And the only reason we never sold in Natalie's
0:51:54 > 0:51:57is because she was worried Karren was there.
0:51:57 > 0:52:00I... I shit you not, Karren was there
0:52:00 > 0:52:02and she absolutely got her arse in her hands that Karren was there,
0:52:02 > 0:52:05- and she faltered.- Brett, I think that the way you've come in here
0:52:05 > 0:52:08- and attacked me and said personal things...- Factual.
0:52:08 > 0:52:10- ..shows what kind of person you are, really.- Factual.
0:52:10 > 0:52:13I will not base anything on lies. You all know that about me.
0:52:13 > 0:52:15OK. I was nervous that you were there, Karren. And I really
0:52:15 > 0:52:17wanted to prove myself to you, that I am a worthy
0:52:17 > 0:52:19business partner to Lord Sugar.
0:52:19 > 0:52:21And I did mess it up.
0:52:21 > 0:52:24He says that the 80 units you had left over...
0:52:24 > 0:52:27- Yeah. - Given that you could have sold them,
0:52:27 > 0:52:30now, what kind of customers were you dealing with?
0:52:30 > 0:52:32Independent shop owners, Lord Sugar.
0:52:32 > 0:52:35- And the maximum that they were buying at a time was what?- Five to ten.
0:52:35 > 0:52:37Why do you think you could sell 80 to one of these people?
0:52:37 > 0:52:39Cos we managed to do it. If we managed to do it,
0:52:39 > 0:52:42- you could have done it. - We couldn't have.- Why?
0:52:42 > 0:52:44Because that would have meant we would have to have found 11
0:52:44 > 0:52:46separate locations on top of the ones we already had.
0:52:46 > 0:52:49Lord Sugar, can I respond to what Brett said, please?
0:52:49 > 0:52:52- We had done everything we could. - Brett, ever heard the expression,
0:52:52 > 0:52:55- "Been a bridesmaid many times, but never the bride"?- Yep.
0:52:55 > 0:52:57How many times have you been the sub-team leader?
0:52:57 > 0:53:00- Three times, Lord Sugar.- Three times. Is there a reason for that?
0:53:00 > 0:53:02Genuinely, don't know. At the end of the day I've got...
0:53:02 > 0:53:05You don't know why people haven't accepted you as the project...
0:53:05 > 0:53:07People don't like the fact that I am concise,
0:53:07 > 0:53:09- and I'm direct. - Who would you fire today?
0:53:09 > 0:53:11Who's responsible for the failure of this task?
0:53:11 > 0:53:14I would, I would fire Natalie straightaway.
0:53:14 > 0:53:17Natalie... Your own CV here... where you say,
0:53:17 > 0:53:21"I'm naturally good at sales. Good at speaking in front of people.
0:53:21 > 0:53:23- "And good at interviews."- Yup.
0:53:25 > 0:53:27- But... These are your words.- Yeah, I, I...
0:53:27 > 0:53:30And yesterday, you were unnaturally poor at sales,
0:53:30 > 0:53:33terrible at speaking in front of people.
0:53:33 > 0:53:34And...you know,
0:53:34 > 0:53:37it goes completely against what you claim you're good at.
0:53:37 > 0:53:41Now, Sam, tell me why I shouldn't fire you today.
0:53:41 > 0:53:43OK, well, I did a good job as project manager.
0:53:43 > 0:53:46I wasn't perfect, I made mistakes. But I had a happy team
0:53:46 > 0:53:48and I made some good decisions.
0:53:48 > 0:53:51Most of that product that you see there. I contributed to.
0:53:51 > 0:53:55We had retailers throughout London telling us it was a good product.
0:53:55 > 0:53:57Obviously it's not the best children's book in the world,
0:53:57 > 0:54:00we made it in a day. But I put all my passion
0:54:00 > 0:54:03and energy into that. I am working incredibly hard in every task
0:54:03 > 0:54:06to prove that I am a credible businessperson.
0:54:06 > 0:54:08Right, listen, I don't want to hear any more.
0:54:10 > 0:54:12Sam, you talk about some of the good things that you've done
0:54:12 > 0:54:16in the task, but you went to the wrong shops.
0:54:16 > 0:54:20You then panicked in the end, and sold stuff in a sale.
0:54:20 > 0:54:23And...you know, I have to say that you are totally responsible
0:54:23 > 0:54:25for that, as far as I'm concerned.
0:54:27 > 0:54:30Brett, you've got a lot to say for yourself.
0:54:30 > 0:54:32You state, generally, you're a very honest fellow,
0:54:32 > 0:54:35and you get a bit upset when people don't tell the truth.
0:54:35 > 0:54:39- That's correct.- Yeah. I also said I don't want to hear any more.
0:54:39 > 0:54:43- Sorry. - My feeling tells me...that...
0:54:43 > 0:54:47there's a little bit more time left in you...
0:54:47 > 0:54:50- and that you should remain in this process.- Thank you.
0:54:50 > 0:54:53Natalie, the sales on this wasn't that great.
0:54:53 > 0:54:56You've been very quiet in the past five weeks.
0:54:56 > 0:55:00I think there's a certain sense of immaturity about you,
0:55:00 > 0:55:03because of the experience that you have in business
0:55:03 > 0:55:05and I'm looking for a...
0:55:05 > 0:55:10a business partner. But when it comes to immaturity in business,
0:55:10 > 0:55:14Sam, I'd also have to say that this was a disastrous result,
0:55:14 > 0:55:18as far as I'm concerned, considering such a lot of good work
0:55:18 > 0:55:19went into the book.
0:55:21 > 0:55:24Sam, you seem a very nice chap,
0:55:24 > 0:55:27a highly educated fellow, but I'm looking at you the person...
0:55:27 > 0:55:30- Absolutely. - ..I'm looking at your indecisiveness
0:55:30 > 0:55:31and so I'm struggling...
0:55:35 > 0:55:38But, Natalie, your pitch was terrible.
0:55:38 > 0:55:41I'm not sure you think before you speak.
0:55:41 > 0:55:45You just haven't shown me enough. On this particular occasion...
0:55:45 > 0:55:47- you're fired.- Thank you.
0:55:55 > 0:55:58You know, we're fifth week in...and...
0:56:01 > 0:56:04You can see I'm struggling here, Sam.
0:56:04 > 0:56:07Yeah, I am really, really struggling here.
0:56:07 > 0:56:10I'm telling you right now...
0:56:10 > 0:56:14right...that if you don't start showing me more business acumen...
0:56:14 > 0:56:17you won't be lasting too much longer here.
0:56:17 > 0:56:18I'm going to let you stay.
0:56:20 > 0:56:21All right. OK.
0:56:21 > 0:56:24- Thank you very much.- Thank you, guys.- Thank you.
0:56:26 > 0:56:27- After you.- Cheers.
0:56:27 > 0:56:29Natalie, I'm so sorry.
0:56:44 > 0:56:46I knew that if I was in a team with Brett and Scott,
0:56:46 > 0:56:49that whatever happened, it would be those two against me.
0:56:49 > 0:56:51I definitely think Brett wriggled off the hook,
0:56:51 > 0:56:54and I think he'll be fired very soon. If you listen to the way he speaks,
0:56:54 > 0:56:57it's quite clear that he's not very intelligent
0:56:57 > 0:56:59and doesn't know much about business.
0:56:59 > 0:57:03First of all, I'm just going to raise a toast to myself...
0:57:03 > 0:57:05CHEERING AND WHOOPING
0:57:05 > 0:57:08Do you think Brett's going to come back?
0:57:08 > 0:57:11Because I was quite shocked that Brett was taken in...when I just heard that...
0:57:11 > 0:57:13I think Brett's definitely coming back...
0:57:13 > 0:57:16CHEERING
0:57:21 > 0:57:22My God!
0:57:22 > 0:57:24I was so worried about you.
0:57:24 > 0:57:27It was in his face. He wanted to get rid of two people today.
0:57:27 > 0:57:29He really, really wanted to get rid of two people.
0:57:29 > 0:57:31So I do feel like it's a real complement that both...
0:57:31 > 0:57:33to both of us that we're still here.
0:57:33 > 0:57:34Big competition.
0:57:34 > 0:57:36And the bar is rising.
0:57:39 > 0:57:43Now, 13 candidates remain.
0:57:43 > 0:57:46Lord Sugar's search for his next business partner...
0:57:46 > 0:57:48continues.
0:57:51 > 0:57:53Next time...
0:57:53 > 0:57:56I want you to set up your own handyman business.
0:57:56 > 0:57:57Brush up...
0:57:57 > 0:58:00No messing about, no stopping, no toilet breaks. Literally hitting it.
0:58:00 > 0:58:03- I need help with the bush, there's too much bush.- Voila!
0:58:03 > 0:58:05..wash down... SHE GROWLS
0:58:05 > 0:58:07Oh, no, all over the board over there, you see.
0:58:07 > 0:58:10- You're kidding.- Get this shit gone.
0:58:11 > 0:58:13And in the boardroom...
0:58:13 > 0:58:16Forget about all that joking and messing about.
0:58:16 > 0:58:18I'm going to do something very unusual here...
0:58:18 > 0:58:19..hammer time.
0:58:19 > 0:58:21I'm sick and tired of this...
0:58:21 > 0:58:23You're fired.