0:00:02 > 0:00:03Confident...
0:00:03 > 0:00:06Every single morning, I wake up with a surge of adrenaline round my body,
0:00:06 > 0:00:08because I want to be a global phenomenon.
0:00:08 > 0:00:09..driven...
0:00:09 > 0:00:13I want the cars, I want the girls, but most of all, I want the power.
0:00:13 > 0:00:15..terrifying!
0:00:15 > 0:00:19I'm disgustingly ambitious.
0:00:19 > 0:00:20I have, like, Teflon skin.
0:00:20 > 0:00:23I want to be a great white shark out there in the ocean.
0:00:23 > 0:00:26I'm half monkey, half lion, and I'll eat you alive.
0:00:26 > 0:00:28I'm in the trees watching you
0:00:28 > 0:00:32and if you were in my way, I'd pounce on you and take you out.
0:00:32 > 0:00:3511 weeks ago, this year's business bots arrived in London.
0:00:37 > 0:00:41In their sights, a £250,000 partnership
0:00:41 > 0:00:44with one of Britain's toughest investors...
0:00:44 > 0:00:47You talk and talk and talk and talk and talk
0:00:47 > 0:00:50and there's no end result. I'm not sure you think before you speak.
0:00:50 > 0:00:55- ..Lord Sugar.- You couldn't sell a bone to Battersea Dogs Home.
0:00:55 > 0:00:59I'm demanding the answers. You better bloody well supply them.
0:00:59 > 0:01:01In front of them were testing tasks...
0:01:01 > 0:01:03MOTOR WHIRS
0:01:03 > 0:01:04Oh, hang on. Oh, Jesus!
0:01:04 > 0:01:05Can you just chill out?
0:01:05 > 0:01:07..battering boardrooms...
0:01:07 > 0:01:10My God, man, are you as thick as him?
0:01:10 > 0:01:11..and an awful lot of shouting.
0:01:11 > 0:01:14Do no talk over me! I am talking!
0:01:14 > 0:01:16I am not going to be the bitch...!
0:01:16 > 0:01:18You are such a manipulator!
0:01:18 > 0:01:20I want that stuff in there!
0:01:20 > 0:01:21Some soared...
0:01:21 > 0:01:23- Well done.- Your team has won.
0:01:23 > 0:01:25THEY CHEER
0:01:25 > 0:01:26..others crashed...
0:01:26 > 0:01:28We're having a disaster.
0:01:28 > 0:01:30- You're breaking my heart. - I messed up a bit, didn't I?
0:01:30 > 0:01:32- No!- Oh, my God!
0:01:32 > 0:01:34..and burned.
0:01:36 > 0:01:39With previously unseen slatings from Karren...
0:01:39 > 0:01:42If you think this process is a walk in the park, you are much mistaken.
0:01:42 > 0:01:46- ..and Claude...- I've never seen such utter chaos in my life.
0:01:46 > 0:01:49It just went downhill from there. We're in for trouble.
0:01:49 > 0:01:51You're fired. You're fired.
0:01:51 > 0:01:54You've dug yourself a very, very big hole.
0:01:54 > 0:01:56..Lord Sugar explains...
0:01:56 > 0:01:58You're fired.
0:01:58 > 0:02:00.."Why I fired them."
0:02:08 > 0:02:09It began...
0:02:11 > 0:02:12..in the boardroom.
0:02:14 > 0:02:16Get your hands out your pockets.
0:02:18 > 0:02:21Welcome to the boardroom.
0:02:21 > 0:02:24Over here, you see an empty chair.
0:02:27 > 0:02:29And if that wasn't frightening enough...
0:02:29 > 0:02:32I've got a new advisor.
0:02:32 > 0:02:35MUSIC: O Fortuna by Carl Orff
0:02:39 > 0:02:42I've known Claude for over 25 years
0:02:42 > 0:02:45and if anybody can cut through all the nonsense,
0:02:45 > 0:02:46he's my man.
0:02:49 > 0:02:52Cast off, the candidates were sent into the night.
0:02:52 > 0:02:55Their aim - create fish dishes...
0:02:55 > 0:02:57That fish doesn't have a head.
0:02:57 > 0:02:58Have you got fresh cod?
0:02:58 > 0:03:00..to reel in hungry Londoners.
0:03:00 > 0:03:03They could have made it into anything, as far as I'm concerned.
0:03:03 > 0:03:07Fishcakes, salads, fish fingers, whatever. I didn't care.
0:03:07 > 0:03:10The whole principle was, take the raw material,
0:03:10 > 0:03:13process it, then go sell it and make a profit.
0:03:13 > 0:03:15Hand on the tiller of her team...
0:03:15 > 0:03:18I'll split you into Team Calamari and Team Fish Finger.
0:03:18 > 0:03:19..events manager Selina.
0:03:19 > 0:03:21- 15kg.- We're looking at 15 kilos.
0:03:21 > 0:03:23- 15, you've got to do us better than that.- Gary!
0:03:23 > 0:03:25Can we not all jump over me, please?
0:03:25 > 0:03:26Eight? Eight?
0:03:26 > 0:03:28Gary!
0:03:28 > 0:03:29I'm in hell.
0:03:30 > 0:03:32This is not my ideal scenario.
0:03:32 > 0:03:35- Squid? Do you do squid, mate? - Try here?
0:03:35 > 0:03:37First lesson for Selina's squid squad...
0:03:38 > 0:03:41..if a deal sounds too good to be true...
0:03:41 > 0:03:42That'll save us a load, perfect.
0:03:43 > 0:03:44..it probably is.
0:03:44 > 0:03:47Can I say that this is not good quality squid?
0:03:47 > 0:03:49- You pay for what you get.- OK.
0:03:50 > 0:03:52Four fish finger sandwiches.
0:03:52 > 0:03:55So, in spite of strong fish finger sales...
0:03:55 > 0:03:58We may have a little calamari temperature problem.
0:03:58 > 0:04:02The cut-price calamari ended up costing them dear.
0:04:02 > 0:04:04The long and short of it is it's ruined, we can't sell it.
0:04:04 > 0:04:06Gone.
0:04:06 > 0:04:08It's actually smelling quite bad.
0:04:08 > 0:04:09Eww. On the other team,
0:04:09 > 0:04:13Brett obsessed about the spec of his colossal fishcakes.
0:04:14 > 0:04:16For some of these, they look really tower thick.
0:04:16 > 0:04:19Yeah, we followed the specifications to try and fulfil our portions.
0:04:19 > 0:04:21No, I'm saying they look massive.
0:04:21 > 0:04:24- As per the ringlet, as per the 2.5...- In terms of height.
0:04:24 > 0:04:26- Yeah, 2.5cm. - I don't care about the ringlet.
0:04:26 > 0:04:28We are doing our jumbo fishcakes,
0:04:28 > 0:04:31which is how we will sell them, as jumbo.
0:04:32 > 0:04:36And project manager April produced the world's most expensive salads.
0:04:36 > 0:04:39- Would you be interested in the salad Nicoise?- How much is it?
0:04:39 > 0:04:41- It's £9.- No.- Excuse me, sir, can I interesting you in
0:04:41 > 0:04:43a tuna Nicoise salad at all today?
0:04:43 > 0:04:45- Not for nine quid you can't, mate. - No? Not for nine quid?
0:04:45 > 0:04:49- Fair enough, mate.- A price tag so hefty that a first-rate sales pitch
0:04:49 > 0:04:50would be essential.
0:04:50 > 0:04:53Hello! Are you...are you interested in buying some salad?
0:04:53 > 0:04:55- No, thank you.- Are you...? OK.
0:04:56 > 0:04:59Hello, sir, are you interested in a salad?
0:04:59 > 0:05:03You know, in business, not everyone's good at sales,
0:05:03 > 0:05:05but everyone's a little bit good at sales,
0:05:05 > 0:05:06except for Dan.
0:05:06 > 0:05:08Hello. Are you interested in buying a salad?
0:05:08 > 0:05:11He's been out here for four hours.
0:05:11 > 0:05:14Unfortunately, no-one was interested in Dan's salad...
0:05:14 > 0:05:16- OK, no worries.- ..at all.
0:05:16 > 0:05:19I think we need to start looking at how we did
0:05:19 > 0:05:21on the money side of things.
0:05:21 > 0:05:24A pathetic profit of only £1.87.
0:05:24 > 0:05:26The defeat left Dan dangling.
0:05:26 > 0:05:29- Dan?- Big fat zero. It's atrocious.- Zero?
0:05:29 > 0:05:31Absolutely atrocious, I'm really sorry about...
0:05:31 > 0:05:33My sales technique's not the best, I fully accept that.
0:05:33 > 0:05:35What are you good at, then?
0:05:35 > 0:05:38I'm good at online stuff, that's what my current business is.
0:05:38 > 0:05:40His defence was that he can sell online.
0:05:40 > 0:05:42That's not good enough, as far as I'm concerned.
0:05:42 > 0:05:44You've still got to be commercially minded
0:05:44 > 0:05:47and be able to converse with people face-to-face.
0:05:47 > 0:05:51Dan, you can't say you cannot sell to the public.
0:05:51 > 0:05:52Dan, you're fired.
0:05:55 > 0:05:56Thank you.
0:05:57 > 0:06:00So rubbish salad sales did for Dan.
0:06:00 > 0:06:04Selling face-to-face to people is a basic skill that I require
0:06:04 > 0:06:06from all of the candidates.
0:06:08 > 0:06:10After a slippery start,
0:06:10 > 0:06:14in week two, Lord Sugar decided to teach the teams a lesson.
0:06:15 > 0:06:19The task came from one of my very first marketing tasks given to me
0:06:19 > 0:06:21when I was a youngster at school
0:06:21 > 0:06:24and there was a product called Cream of Cactus.
0:06:24 > 0:06:27What one had to do was make an advert
0:06:27 > 0:06:31and I wanted to make sure that these candidates in this particular task
0:06:31 > 0:06:32did exactly the same thing.
0:06:32 > 0:06:34I'm going to give you a shampoo.
0:06:34 > 0:06:38No name, no branding and I want you to produce an advertising campaign
0:06:38 > 0:06:40for the shampoo's launch.
0:06:40 > 0:06:42Generally speaking, these creative tasks,
0:06:42 > 0:06:46you need a very strong manager to coordinate the whole lot together.
0:06:48 > 0:06:50From the off, it was a tale of two leaders,
0:06:50 > 0:06:53with two very different leadership styles.
0:06:55 > 0:06:56Aisha ruled with an iron fist...
0:06:56 > 0:06:59I just want to say, if anybody is not productive in this team,
0:06:59 > 0:07:00at the end of the day and we lose,
0:07:00 > 0:07:02they'll be coming in the boardroom with me.
0:07:02 > 0:07:05I don't care, so everybody needs to get on board.
0:07:05 > 0:07:08Aisha came across to me as someone who doesn't take prisoners, really.
0:07:08 > 0:07:10She didn't want to take any nonsense from anyone.
0:07:10 > 0:07:13My team have to get in line and they get one chance
0:07:13 > 0:07:14and that's it, they're out.
0:07:14 > 0:07:17In business, you do also have to listen
0:07:17 > 0:07:20to what your team says, from time to time.
0:07:20 > 0:07:24This is going to be gold text with a purple outline of a cactus flower.
0:07:24 > 0:07:27Are we not thinking the actual cactus fruit stencil?
0:07:27 > 0:07:30I do not think that the actual cactus itself is appealing
0:07:30 > 0:07:32- on shampoo.- We don't want to throw you under the bus,
0:07:32 > 0:07:34we're just trying to give you our opinions.
0:07:34 > 0:07:36I understand that, but I think the cactus flower is better,
0:07:36 > 0:07:38so let's move on with that.
0:07:38 > 0:07:39On the other team...
0:07:39 > 0:07:44I've run a marketing agency for eight years. This is what I do.
0:07:44 > 0:07:46..super-slick Richard tried to appear inclusive.
0:07:46 > 0:07:48I want everybody to have 30 seconds,
0:07:48 > 0:07:51where people can actually pitch their ideas uninterrupted.
0:07:51 > 0:07:54A gentleman with hair quite similar to mine
0:07:54 > 0:07:57and, slow motion, a woman just looking at his face.
0:07:57 > 0:07:59It's cool. We've got that down. Let's go.
0:07:59 > 0:08:01But Dicky was being tricky.
0:08:01 > 0:08:06Richard occasionally verges a little bit into David Brent.
0:08:06 > 0:08:08The creative process, it's like a river
0:08:08 > 0:08:12and you've just got to guide it in the right direction.
0:08:12 > 0:08:13You think anything manly.
0:08:13 > 0:08:16He appears to be operating in a collaborative way.
0:08:16 > 0:08:18Something dry, something wet.
0:08:18 > 0:08:20What about Manly Moist?
0:08:20 > 0:08:21Urgh.
0:08:21 > 0:08:24- KARREN:- He gives everyone an opportunity to put forward an idea,
0:08:24 > 0:08:25but he isn't listening to anyone.
0:08:25 > 0:08:28- How have I spelled "desert"? With one S?- One S.- OK.
0:08:28 > 0:08:30He looks like he is.
0:08:30 > 0:08:33Personally, I think we should be thinking about a male market.
0:08:33 > 0:08:37I think he's pushing very much what he wants all the time.
0:08:37 > 0:08:39Well done, you. Well done, you.
0:08:39 > 0:08:41In the boardroom...
0:08:41 > 0:08:43UPBEAT DANCE MUSIC PLAYS
0:08:43 > 0:08:46'Cactus seed oil conditioning shampoo
0:08:46 > 0:08:48'helps to retain the moisture in your hair.'
0:08:48 > 0:08:51- Hmm.- ..Richard's cactus campaign cleaned up...
0:08:51 > 0:08:53Your team has won.
0:08:53 > 0:08:55- ALL:- Yes!
0:08:55 > 0:08:57..leaving Aisha showered with criticism.
0:08:57 > 0:09:00I've sent you out to come up with a product which talks
0:09:00 > 0:09:05about the virtues of the cactus and you've put this thing on here.
0:09:05 > 0:09:09'Advertising is very important and, of course, it's very expensive,'
0:09:09 > 0:09:12so you can hardly afford to be subtle.
0:09:12 > 0:09:16This looks like someone's sneezed with a raspberry in their mouth.
0:09:16 > 0:09:20Who was responsible for the design of this product here?
0:09:20 > 0:09:22In the end of the day, this was her vision.
0:09:22 > 0:09:23Did you watch my lips
0:09:23 > 0:09:28when I set the task saying this was a cactus-based product?
0:09:28 > 0:09:31Aisha's management was very, very poor.
0:09:31 > 0:09:35She was responsible for some of the key failures of that task.
0:09:35 > 0:09:37You were project manager of a disaster.
0:09:37 > 0:09:40You're fired.
0:09:40 > 0:09:41Thank you, Lord Sugar.
0:09:43 > 0:09:46For Richard, there was a pat on the back.
0:09:46 > 0:09:49I will say that, in all the years that I have run this task
0:09:49 > 0:09:53in this boardroom, this has got to be one of the best.
0:09:53 > 0:09:57It was Richard and his seven assistants, I think.
0:09:57 > 0:10:00But it wouldn't be long before Richard's assistants...
0:10:00 > 0:10:02Another victory today, I feel.
0:10:02 > 0:10:05- You single-handedly won that task, did you?- ..revolted.
0:10:05 > 0:10:08I think the quote was, "Richard and his seven helpers," I think.
0:10:08 > 0:10:10Yeah, we helped YOU win a task.
0:10:10 > 0:10:14With the ironing banter over, down to the next task.
0:10:14 > 0:10:17I expect you to be able to negotiate any time,
0:10:17 > 0:10:21anywhere and, most importantly, with anyone.
0:10:21 > 0:10:22And that includes the French.
0:10:24 > 0:10:26The teams had one day to buy nine items.
0:10:27 > 0:10:31We need 100 snails bred in France.
0:10:31 > 0:10:33'Are you joking?'
0:10:33 > 0:10:35Half would stay in Blighty,
0:10:35 > 0:10:38the rest would hit the shops of Calais.
0:10:38 > 0:10:41Leading the boys, plumber Joseph.
0:10:41 > 0:10:43I want to establish who are the top sellers.
0:10:43 > 0:10:45Can I say, it's a negotiation, not a sale?
0:10:45 > 0:10:48Yeah, selling's negotiation, but flipped the other way round.
0:10:48 > 0:10:51Joseph, when he first came into the process,
0:10:51 > 0:10:53he came across as a bit of a Jack the lad,
0:10:53 > 0:10:57with his 1950s Teddy Boy moustache.
0:10:57 > 0:11:01You say you're the master of persuasion with the women.
0:11:01 > 0:11:03THEY CHUCKLE
0:11:03 > 0:11:06Maybe I should change your name to Valentino.
0:11:09 > 0:11:13But in France, there was no love lost between him and Richard.
0:11:13 > 0:11:14Just give us a little bit of space.
0:11:14 > 0:11:17I actually want to be the charming, bumbling English guy.
0:11:17 > 0:11:20Joseph had his work cut out in managing Richard,
0:11:20 > 0:11:23who was up there in cloud cuckoo land,
0:11:23 > 0:11:26because of his great success on his win the week before.
0:11:26 > 0:11:28After you, then, Richard, please.
0:11:33 > 0:11:36- Already down to 14.80. - It already says 14.80 on the sign.
0:11:36 > 0:11:37Can we wrap it and move?
0:11:37 > 0:11:40- This is a negotiation.- But I don't feel like you're getting anywhere.
0:11:40 > 0:11:43Well, we've got 20p off so far.
0:11:43 > 0:11:46- We haven't, cos it says that on the sign, anyway.- Let's wrap it up.
0:11:46 > 0:11:48Richard was royally cheesed off...
0:11:48 > 0:11:50I'm not happy with that, at all.
0:11:50 > 0:11:53..and things soon descended into a team tiff.
0:11:53 > 0:11:55- You led the negotiation. Did you get money off?- Nah, mate.
0:11:55 > 0:11:58Look, we bought the most expensive one.
0:11:58 > 0:12:01Stop causing friction. We're trying to move on.
0:12:01 > 0:12:04- Guys, guys, guys, this is a waste of time.- Exactly.
0:12:04 > 0:12:06- CLAUDE:- They seem to be turning on Richard.
0:12:06 > 0:12:08Richard hasn't contributed too much so, to a certain extent,
0:12:08 > 0:12:10they've got a point.
0:12:10 > 0:12:13- RICHARD:- Joseph, take a breath, mate.
0:12:13 > 0:12:15Meanwhile, in the UK...
0:12:15 > 0:12:17Aww, mate! All that shit!
0:12:17 > 0:12:20..the rest of the team struck gold.
0:12:20 > 0:12:21Let's go, boys!
0:12:21 > 0:12:23You're a legend.
0:12:23 > 0:12:25100 euros for seven.
0:12:25 > 0:12:28And after the master of persuasion stepped forward
0:12:28 > 0:12:29with the women of Calais...
0:12:29 > 0:12:31You've got a beautiful smile.
0:12:31 > 0:12:33- 180, let's go at 180.- OK.
0:12:33 > 0:12:34You're amazing.
0:12:34 > 0:12:36..the boys' teamwork won them the task.
0:12:36 > 0:12:37THEY CHEER
0:12:37 > 0:12:42I have to say, Joseph did a great job in keeping the team together.
0:12:42 > 0:12:45In the boardroom, another loss for the girls
0:12:45 > 0:12:47left one person in the spotlight.
0:12:48 > 0:12:50Jenny, you didn't buy anything, did you?
0:12:50 > 0:12:51I know, it's awful.
0:12:54 > 0:12:57- Mussels?- Jenny's job seemed simple.
0:12:57 > 0:12:59- Yes.- 'No.'.
0:12:59 > 0:13:02Seek out some mussels on the South Coast.
0:13:02 > 0:13:04Restaurant. There's a restaurant there.
0:13:04 > 0:13:07- To go into a restaurant and ask them...- Hi, there.
0:13:07 > 0:13:09..to sell you some mussels was ridiculous.
0:13:09 > 0:13:11They manager said no, cos it's all we've got left
0:13:11 > 0:13:14- and we'd have to take it off the menu.- Oh, no.
0:13:14 > 0:13:19It was a failure that which saw Jenny "musseled" out of the boardroom.
0:13:19 > 0:13:21Jenny, I've yet to see anything
0:13:21 > 0:13:23that one can actually pin down to you
0:13:23 > 0:13:25and say, "That was very, very good."
0:13:25 > 0:13:28So, Jenny, you're fired.
0:13:28 > 0:13:30But she certainly didn't "clam" up.
0:13:30 > 0:13:32Well, I really appreciate the opportunity.
0:13:32 > 0:13:34I'm very disappointed to not have shown you
0:13:34 > 0:13:36what I'm really capable of, Lord Sugar,
0:13:36 > 0:13:38because I think I'd the capability to win this process.
0:13:38 > 0:13:40Many of the candidates said they were worried
0:13:40 > 0:13:42I was going to be in the final with them.
0:13:42 > 0:13:45I'm really sorry I haven't been able to show you that,
0:13:45 > 0:13:46but good luck, guys.
0:13:46 > 0:13:51And Jenny's poor performance wasn't the girls' only problem.
0:13:51 > 0:13:53As I've always said on this process,
0:13:53 > 0:13:56work as a team and you'll win.
0:13:56 > 0:13:58In France, they'd fought.
0:13:58 > 0:13:59Vana, why are you being so difficult?
0:13:59 > 0:14:02I just don't like questions that make no sense.
0:14:02 > 0:14:04You're right, I shouldn't bring up anything I have an opinion on.
0:14:04 > 0:14:06In Dover, they disagreed.
0:14:06 > 0:14:09That boat price is ridiculous, it's way too high.
0:14:09 > 0:14:10Let's go, let's go, let's move.
0:14:10 > 0:14:11Buy the boat.
0:14:11 > 0:14:15And in the boardroom, they had bickered.
0:14:15 > 0:14:18Oh, Selina, you're just like an irritating wasp at a picnic.
0:14:18 > 0:14:21- That's your issue.- Vana, I don't know why you're laughing,
0:14:21 > 0:14:25because it's just not funny. It was chaos, it was unfriendly at times,
0:14:25 > 0:14:28it was a shambles.
0:14:28 > 0:14:30The women had fought like cats and dogs...
0:14:30 > 0:14:33- ANNOUNCER: - The London Pet Show is now open.
0:14:33 > 0:14:37..so it seemed only fitting that the following week...
0:14:37 > 0:14:39I want to check out the rabbit show jumping.
0:14:39 > 0:14:41..it was off to the London Pet Show.
0:14:42 > 0:14:45I do believe that all of you are here for a reason
0:14:45 > 0:14:47and that's because we're all a fond lover of animals.
0:14:47 > 0:14:50The show's focus may have been our furry friends...
0:14:50 > 0:14:53Wow! Let's have a go.
0:14:53 > 0:14:56..but excitable puppy David took a gamble...
0:14:56 > 0:14:59- Fantastic. - I really want to sell these.
0:14:59 > 0:15:02- ..and picked out products... - Say hello to my giraffe.
0:15:02 > 0:15:04- ..for people. - Can I just let everybody know
0:15:04 > 0:15:06that the queue is coming this way round, please?
0:15:06 > 0:15:09There will be a five to ten-minute wait, if that's OK.
0:15:09 > 0:15:12One of the things that I think brought David's team home
0:15:12 > 0:15:14as the winner was those balloons.
0:15:15 > 0:15:18- I thought they were excellent. - There's your change there.
0:15:18 > 0:15:21- This is for you, young man. - Not everyone loved them,
0:15:21 > 0:15:24- but David's daring choices... - There's your receipt.
0:15:24 > 0:15:26..proved a winning formula.
0:15:26 > 0:15:27In the end, it paid off for him.
0:15:30 > 0:15:32On the other team...
0:15:32 > 0:15:34It's all about access for the cats, you know?
0:15:34 > 0:15:37..Scott tried to claw in cash
0:15:37 > 0:15:38with products for cats.
0:15:40 > 0:15:42I'll go and have a think about it.
0:15:42 > 0:15:45- But a slow sales day... - OK, thank you.
0:15:47 > 0:15:50..saw Selina come under scrutiny.
0:15:50 > 0:15:53I'm surprised at Selina's performance.
0:15:53 > 0:15:55She seems to be either holding back,
0:15:55 > 0:15:57or just hasn't got that sales patter or confidence.
0:15:57 > 0:16:01The trouble is that she's really shying away from doing the sales.
0:16:01 > 0:16:02- MUFFLED:- Excuse me!
0:16:02 > 0:16:05But she certainly woke up in the boardroom.
0:16:05 > 0:16:08Selina, I get the feeling that you, kind of, stand back
0:16:08 > 0:16:11and try to do the least amount as possible.
0:16:11 > 0:16:13Really? I'm sorry, but I thoroughly disagree with that.
0:16:13 > 0:16:15I'm certainly not a back-seat person.
0:16:15 > 0:16:17I set up my first company when I was 21.
0:16:17 > 0:16:19Nobody's helped me with that business.
0:16:19 > 0:16:20I've since moved to the Middle East.
0:16:20 > 0:16:22I set up a successful, profitable business.
0:16:22 > 0:16:26I started to learn that Selina had one face in the boardroom
0:16:26 > 0:16:28and another face out on the task.
0:16:28 > 0:16:31I've proved myself in business in two different continents.
0:16:31 > 0:16:34It's not easy for a woman to work in the Middle East and I've done that.
0:16:34 > 0:16:36She did fight for her corner in the boardroom
0:16:36 > 0:16:38and that was the reason why I let her stay,
0:16:38 > 0:16:41but she had had her card marked, so to speak.
0:16:41 > 0:16:45Selina wasn't the only one who'd failed at sales that week.
0:16:45 > 0:16:47We're catching people's eyes - "Morning!"
0:16:47 > 0:16:50Ruth was a very bubbly character.
0:16:50 > 0:16:52It's us, it's them, we're going to build it together
0:16:52 > 0:16:54and we're going to be explosive!
0:16:54 > 0:16:57She certainly claimed to have had a wealth of experience,
0:16:57 > 0:16:59particularly in selling.
0:16:59 > 0:17:03Part of her business that she was running at the time
0:17:03 > 0:17:05was to train people how to sell.
0:17:05 > 0:17:06- I love it!- Boom!
0:17:06 > 0:17:10For me, there's a moment in business where you suddenly get momentum
0:17:10 > 0:17:13and that's what I'm after. I'm there, I'm where it needs to be.
0:17:13 > 0:17:15I'm suited, I'm booted, come on!
0:17:15 > 0:17:18Ruth had a style which stood out from the start.
0:17:18 > 0:17:21Gosh, aren't you solid! Ooh, aren't you lovely!
0:17:21 > 0:17:26Ruth has a slightly, I have to say, creepy sales technique.
0:17:26 > 0:17:27Lovely! And enjoy!
0:17:27 > 0:17:30But they are listening to her and they are stopping
0:17:30 > 0:17:31and they are buying.
0:17:31 > 0:17:34- I bet you know a man that does. - She made a big noise...
0:17:34 > 0:17:35Get a close-up of her.
0:17:35 > 0:17:38..as the face of Desert Secret.
0:17:38 > 0:17:41Go away! We're filming, we're filming!
0:17:41 > 0:17:43Ruthy!
0:17:43 > 0:17:46You're rotating like a kebab, Ruth.
0:17:46 > 0:17:48And did her bit shovelling... BULL MOOS
0:17:48 > 0:17:50..manure. ELLE RETCHES
0:17:50 > 0:17:53But Ruth's yapping landed her in the doghouse.
0:17:53 > 0:17:55You're a beautiful couple, you're fabulous.
0:17:55 > 0:17:57How long have you guys been together?
0:17:57 > 0:17:59- Three and a bit years. - Congratulations.
0:17:59 > 0:18:02She just talks too much. It's as simple as that.
0:18:02 > 0:18:03When you're selling,
0:18:03 > 0:18:07what you need to do is to project your sales pitch...
0:18:07 > 0:18:10- I've been married 21 years. - ..and then shut up
0:18:10 > 0:18:13and let the person you're selling to make a decision.
0:18:13 > 0:18:17The retail price would be just £574.
0:18:17 > 0:18:19Quite a lot for us, but...
0:18:19 > 0:18:22Ruth, when you try to make your point,
0:18:22 > 0:18:24you tend to take the scenic route.
0:18:24 > 0:18:26You talk and talk and talk and talk and talk
0:18:26 > 0:18:29- and there's no end result. - What do you want to say to them?
0:18:29 > 0:18:31"Please, can you just go away?"
0:18:31 > 0:18:34Bottom line, yeah - "You've got no money, sod off."
0:18:35 > 0:18:38Regretfully, Ruth, whose CV says she can sell,
0:18:38 > 0:18:39didn't sell.
0:18:39 > 0:18:42Ruth, you claim to be a salesperson.
0:18:42 > 0:18:45Here we are in a sales task and you failed miserably.
0:18:46 > 0:18:48So, Ruth,
0:18:48 > 0:18:50- you're fired.- Thank you.
0:18:55 > 0:18:57In week five, Lord Sugar upped the ante.
0:18:58 > 0:19:04For this particular task, it was a mixture of creativity and sales.
0:19:04 > 0:19:06I want you to create a children's book
0:19:06 > 0:19:08for three to five-year-olds
0:19:08 > 0:19:11and, tomorrow, you're going to sell them to retailers.
0:19:11 > 0:19:15Producing this book is like manufacturing any product.
0:19:15 > 0:19:18You've got to design it, get it to the manufacturer and then sell it.
0:19:18 > 0:19:21There is this theory about Aristotle
0:19:21 > 0:19:23thinking plot is the most important...
0:19:23 > 0:19:25Cambridge grad Sam got swept up with the story...
0:19:25 > 0:19:28I don't know how much you can relate a tragedy in
0:19:28 > 0:19:30with children's literature.
0:19:30 > 0:19:33..but failed to grasp the plot.
0:19:33 > 0:19:36Oh, what if it's in this colony, he's trying on all THEIR shoes
0:19:36 > 0:19:41and THEIR clothes and, obviously, they don't fit a Ruffle, whatever.
0:19:41 > 0:19:45Then, he stumbles upon a pair of Ruffle-bottomed shoes.
0:19:45 > 0:19:49- Aww!- We've got to try and translate that into something a five-year-old
0:19:49 > 0:19:50would still acknowledge.
0:19:50 > 0:19:54Timeline was very important and Sam just lost sight.
0:19:54 > 0:19:59Dithering and pondering and pontificating is unbelievable.
0:20:00 > 0:20:03I really like the, "Where does honey come from?"
0:20:03 > 0:20:05My only point is just remember that one point.
0:20:05 > 0:20:07- He needs to go... - I'm sorry, but I've got two minutes.
0:20:07 > 0:20:11On the other team, Charleine found her villain in Richard.
0:20:11 > 0:20:15- ..a couple of things...- Richard! I'm going to have to stop you.
0:20:15 > 0:20:16The thing with Richard is that
0:20:16 > 0:20:18he thinks that he's better than everyone.
0:20:18 > 0:20:21Richard, I'd like you to be deputy team leader.
0:20:21 > 0:20:26I would like David to feed back what the focus group says to me.
0:20:26 > 0:20:28I've got Richard, who feels he's in power,
0:20:28 > 0:20:31but actually David's going to be the one giving me the information back.
0:20:31 > 0:20:35Can you stop talking one second, Richard? Is David there, please?
0:20:35 > 0:20:36And just like that...
0:20:36 > 0:20:38Who am I speaking to?
0:20:38 > 0:20:41- It's Richard.- I want to hear David.
0:20:41 > 0:20:44- Just leave us to it, please! - Please, Charleine,
0:20:44 > 0:20:47please could you stop asking David to speak to you on the phone
0:20:47 > 0:20:49when I'm speaking to you?
0:20:50 > 0:20:52Richard was rapidly written out of the story.
0:20:53 > 0:20:56Boys, it's been nice working with you, but I'm going to go.
0:20:56 > 0:20:58- I'll go down a coffee. - See you later.
0:20:59 > 0:21:01On Sam's team...
0:21:01 > 0:21:04I wanted Natalie and myself to do the pitch,
0:21:04 > 0:21:08cos Natalie has experience with this particular book retailer.
0:21:08 > 0:21:10SHE COUGHS ..Natalie swerved the big pitch.
0:21:10 > 0:21:13I'm just concerned that if I stand up there to do a pitch
0:21:13 > 0:21:16and go croaky or cough, I'll look ridiculous.
0:21:16 > 0:21:19Natalie pulled out of the pitch and didn't help her team,
0:21:19 > 0:21:21which, quite frankly, is not on.
0:21:21 > 0:21:23You're going to trade?
0:21:23 > 0:21:26I think I'd feel more comfortable doing that, yeah.
0:21:26 > 0:21:28But even a small shop...
0:21:28 > 0:21:31So do you get many parents in here who bring their children in?
0:21:31 > 0:21:34..proved too big a challenge.
0:21:34 > 0:21:36- What do you want to know? - My discount percentage,
0:21:36 > 0:21:39which allows me to determine my profit margin.
0:21:40 > 0:21:42OK, let me have a think.
0:21:42 > 0:21:44The bedrock of business is to get your numbers right
0:21:44 > 0:21:46and, even with small retailers,
0:21:46 > 0:21:49Natalie made a complete hash of it.
0:21:49 > 0:21:51I'm sorry. Actually, do you know what, guys?
0:21:51 > 0:21:54I'm going to stop you here, because I don't think this is for Hackney.
0:21:54 > 0:21:56I have to say, I think that's one of the worst meetings
0:21:56 > 0:21:58I've ever attended or witnessed.
0:21:58 > 0:22:01Natalie was supposed to lead the pitch, but she did a terrible job.
0:22:01 > 0:22:03The product looked as though someone had sat on it on the way here,
0:22:03 > 0:22:05she didn't engage with the customer,
0:22:05 > 0:22:06she didn't know the figures
0:22:06 > 0:22:08and then they storm out.
0:22:08 > 0:22:11- NATALIE:- Well, that was a waste of time.
0:22:11 > 0:22:15It wasn't the first time that Natalie had fumbled a pitch.
0:22:15 > 0:22:16Good morning, everyone.
0:22:18 > 0:22:19We're delighted to be here today.
0:22:19 > 0:22:23Now, we've got a secret to share with you all today.
0:22:23 > 0:22:25A secret from the desert.
0:22:27 > 0:22:28Desert Secret.
0:22:31 > 0:22:32I understand, Natalie,
0:22:32 > 0:22:35that you had a little problem with one of the pitches?
0:22:35 > 0:22:37Yeah, it didn't got very well.
0:22:37 > 0:22:40- I will be the first to admit that. - SHE COUGHS
0:22:40 > 0:22:42- It couldn't have been any worse.- OK.
0:22:42 > 0:22:44What I like about people in business
0:22:44 > 0:22:47is if they're straightforward, no nonsense.
0:22:47 > 0:22:50Natalie was a little bit too blunt.
0:22:50 > 0:22:53This is one of the shops that you messed up in
0:22:53 > 0:22:56- when you didn't do a pitch properly? - Yeah, that's right.
0:22:56 > 0:22:58- Yeah?- Yeah, that's correct.
0:22:58 > 0:23:02It'd be like talking to a little kid - "No. Yeah. No. Yeah."
0:23:03 > 0:23:06In the end, Natalie's one-word answers...
0:23:06 > 0:23:08You just haven't shown me enough.
0:23:08 > 0:23:11..were met with two words from Lord Sugar.
0:23:11 > 0:23:12You're fired.
0:23:20 > 0:23:22The halfway point.
0:23:22 > 0:23:26Time for the candidates to get their hands dirty.
0:23:26 > 0:23:30I will never ask anybody to do anything that I can't do myself.
0:23:30 > 0:23:34This was a very interesting task. It was a handyman task.
0:23:34 > 0:23:36Didn't have to be a skilled contractor or anything.
0:23:36 > 0:23:38It's the type of things you could do yourself,
0:23:38 > 0:23:40but you can't be bothered,
0:23:40 > 0:23:42so I'm going to get someone to do it for me.
0:23:44 > 0:23:47The team set off in search of odd jobs.
0:23:47 > 0:23:49- Hang on, ooh!- Common sense prevails.
0:23:52 > 0:23:56Project manager Elle won a contract to make over a costume department.
0:23:57 > 0:24:00How long are we thinking it's going to take time-wise?
0:24:00 > 0:24:02Joe, how long do you reckon it'll take to...
0:24:02 > 0:24:03Erm, to make one of those,
0:24:03 > 0:24:06I'd like to allow half and hour to 45 minutes per one.
0:24:06 > 0:24:11- And she cast Joseph in the lead role. - What price would you put it at?
0:24:11 > 0:24:12I'd put 150 a day per person.
0:24:12 > 0:24:15Elle was made project manager of this task
0:24:15 > 0:24:18because this is what she does, she manages jobs like this,
0:24:18 > 0:24:20but I've seen no evidence of it.
0:24:20 > 0:24:22She's relying on Joseph.
0:24:22 > 0:24:25There is another paintbrush, so if you want to paint, yeah?
0:24:25 > 0:24:29- I can't do anything.- Just paint in an area, just get it covered.
0:24:29 > 0:24:31I'm not sure what she's doing.
0:24:31 > 0:24:32Urgh!
0:24:32 > 0:24:36And in the boardroom, Elle failed to build a winning case.
0:24:36 > 0:24:37Not a good result.
0:24:37 > 0:24:40When you got the deal for the theatre, did you progress,
0:24:40 > 0:24:43say, "Who's cutting the rods, who's cutting this?"
0:24:43 > 0:24:45With all due respect, that's a foreman's responsibility
0:24:45 > 0:24:47- and I stand by... - He was the foreman?
0:24:47 > 0:24:50I put Joseph in the position, he knew the most about it
0:24:50 > 0:24:52and it was the right decision to make.
0:24:52 > 0:24:54'Six losses on the trot.'
0:24:54 > 0:24:57I'd heard enough and I had to get rid of Elle there and then.
0:24:57 > 0:25:01Sounds to me that you relied totally on him, in the end.
0:25:01 > 0:25:04- Yeah.- In fact, there's no point carrying on, Elle.
0:25:04 > 0:25:05You're fired.
0:25:05 > 0:25:07Thank you very much for the opportunity.
0:25:07 > 0:25:09Karren, Claude, thank you.
0:25:09 > 0:25:11Lord Sugar was just getting started.
0:25:12 > 0:25:15April, where's your business acumen here?
0:25:15 > 0:25:17£7 to clean a window?
0:25:17 > 0:25:20- Three of you.- Clearly in hindsight, it was an error.
0:25:20 > 0:25:22Then, I tried to learn from that.
0:25:22 > 0:25:25April was undone by business basics.
0:25:25 > 0:25:29I can't see you as my business partner.
0:25:29 > 0:25:31So, April, you're fired.
0:25:31 > 0:25:34Thank you, Lord Sugar. Thank you, Karren and Claude.
0:25:37 > 0:25:39And then, there was Mergim.
0:25:41 > 0:25:44- How can I help?- I want to offer you a once in a lifetime opportunity.
0:25:44 > 0:25:46- Is it fish?- It's fish.
0:25:46 > 0:25:49- We are a vegan restaurant. - Between fishy faux pas...
0:25:49 > 0:25:52You tried to sell fish to a vegan.
0:25:52 > 0:25:54You're having a good day, aren't you?
0:25:54 > 0:25:56Down to the West Side!
0:25:56 > 0:25:59- ..and his passion for poo... - The smell is beautiful.
0:25:59 > 0:26:01..Mergim stood out from the start.
0:26:01 > 0:26:04Mergim is a very nice chap.
0:26:04 > 0:26:07In a nutshell, he came to me too early, I think.
0:26:08 > 0:26:11Sadly, one wonky shelf would prove his undoing.
0:26:11 > 0:26:13What I need is a bigger nail.
0:26:14 > 0:26:17- Mergim?- Yes? - Do you know what you're doing?
0:26:17 > 0:26:19Yeah. Screwing a nail.
0:26:20 > 0:26:24- Screwing a nail?- Yeah. - I don't think you screw a nail.
0:26:24 > 0:26:27Having had his DIY skills dissed by Karren...
0:26:27 > 0:26:29I did say it was probably her wall, as well, Lord Sugar.
0:26:29 > 0:26:32- Something wrong with her wall?- Yeah.
0:26:32 > 0:26:34..Mergim tried to make light of things.
0:26:36 > 0:26:39There's times for clowning around, there's times to have fun.
0:26:39 > 0:26:43All work and no play can make people very dull.
0:26:43 > 0:26:47But I think he just needs to work out the balance.
0:26:47 > 0:26:49Mergim...
0:26:49 > 0:26:52it is with sincere regret
0:26:52 > 0:26:53that you're fired.
0:26:53 > 0:26:56Thanks a lot for the opportunity, guys. Thank you.
0:26:56 > 0:26:57In this particular process,
0:26:57 > 0:27:01I'm afraid to say that he didn't have the credentials.
0:27:05 > 0:27:07Just over halfway...
0:27:07 > 0:27:08- IN POOR MANCHESTER ACCENT: - Manchester!
0:27:08 > 0:27:10Manchester!
0:27:10 > 0:27:12..the candidates headed north.
0:27:14 > 0:27:17This task was all about the fact that pound shops
0:27:17 > 0:27:19have become very fashionable.
0:27:20 > 0:27:23They had to put products in their shops
0:27:23 > 0:27:26which attracted customers to them as loss leaders.
0:27:26 > 0:27:28Put some things here as an impulse buy.
0:27:28 > 0:27:32..to make them buy other products which had high margin on them.
0:27:35 > 0:27:37While stocking up for Scott's team,
0:27:37 > 0:27:40private tutor Sam took charge of the figures.
0:27:40 > 0:27:44- Total price of £333.70. - Yeah.- Let's do it.
0:27:44 > 0:27:48I love words, I love poetry and communication
0:27:48 > 0:27:50and I like Shakespeare.
0:27:50 > 0:27:53But I'm not particularly good at maths. It's not my strong suit.
0:27:53 > 0:27:55Total amount is 368.36.
0:27:55 > 0:27:57Is it not? Hold on.
0:27:57 > 0:27:59- But Sam's sums... - Should have been lower.
0:27:59 > 0:28:00..didn't add up.
0:28:00 > 0:28:02This is a man who's a tutor,
0:28:02 > 0:28:05who must have passed the maths examination
0:28:05 > 0:28:08to get all the accreditations he got at university.
0:28:08 > 0:28:11If you're a tutor, surely you should know how to count.
0:28:11 > 0:28:14What we'll have to do is take a couple of products off,
0:28:14 > 0:28:15if that's OK with you.
0:28:18 > 0:28:20Running the other team...
0:28:20 > 0:28:21We're going to walk the shop together,
0:28:21 > 0:28:23then we're going to walk the customer journey.
0:28:23 > 0:28:26..former retail supremo Gary.
0:28:26 > 0:28:28- This is our toilet world.- Next.
0:28:28 > 0:28:30The house world.
0:28:30 > 0:28:33Does Jammie Dodgers go with washing powder?
0:28:33 > 0:28:38- No. Somehow, Gary's toilet world was a sales success.- £2, please, sir.
0:28:38 > 0:28:40Well done, guys, top effort.
0:28:40 > 0:28:43On the other team, Scott's lot were falling apart.
0:28:43 > 0:28:46- I just don't think that looks good. - I think it's clear.
0:28:48 > 0:28:50- Selina.- What? I didn't touch it.
0:28:50 > 0:28:52God.
0:28:52 > 0:28:54Their store's called Discount Haven,
0:28:54 > 0:28:56but really it is a den of discontent.
0:28:56 > 0:28:58If you put bland items in the front,
0:28:58 > 0:29:00people are just going to keep on walking past.
0:29:00 > 0:29:03- People are not buying that product. - OK, listen to me.
0:29:03 > 0:29:07- I want that stuff in there. - Speak to me like that again...
0:29:07 > 0:29:09- I want that stuff...- That's boring.
0:29:09 > 0:29:13- I would like that stuff in that. - That's fine.
0:29:13 > 0:29:14Thank you.
0:29:14 > 0:29:16Scott's just completely lost control
0:29:16 > 0:29:21and actually, the team has descended into mistrust, miscommunication
0:29:21 > 0:29:24and there's a really bad atmosphere in the store.
0:29:24 > 0:29:25- SELINA:- Whatever, whatever.
0:29:25 > 0:29:27They were backbiting,
0:29:27 > 0:29:30they were only thinking about what they were going to do for themselves
0:29:30 > 0:29:33and I think that's one of the reasons their team lost.
0:29:33 > 0:29:37It's a bargain store. We've got household goods for just a pound.
0:29:37 > 0:29:39For the second day running, Sam failed to shine.
0:29:39 > 0:29:41Self-tan wipes, they're really good.
0:29:41 > 0:29:44- Do I look like I need a tan? - Come on. Well, no.
0:29:44 > 0:29:46Let's be serious.
0:29:47 > 0:29:51And in the boardroom, Scott took aim at Sam.
0:29:51 > 0:29:53Where was you helping other people and the team
0:29:53 > 0:29:56- and stuff that you talked about now? - My attitude was positive.
0:29:56 > 0:29:58I don't actually particularly like working with you, Sam.
0:29:58 > 0:30:01- You're not here for serious business.- That's ab...!
0:30:01 > 0:30:05- How dare you sit there and say that? - OK.- I think it's outrageous.
0:30:05 > 0:30:08Sam - highly-qualified academic,
0:30:08 > 0:30:10but constantly getting the maths wrong.
0:30:10 > 0:30:13Sam, you messed up on calculations yet again.
0:30:13 > 0:30:15Obviously, the calculations, I messed up.
0:30:15 > 0:30:17I hold my hands up to that.
0:30:17 > 0:30:22Really not the calibre of person that I need for my business partner.
0:30:22 > 0:30:25It is with regret, Sam, that you're fired.
0:30:25 > 0:30:27Thank you. Thank you, anyway. Thank you.
0:30:34 > 0:30:38The next week, having proved himself the prince of pound shops,
0:30:38 > 0:30:41Gary got a second shot at the top job.
0:30:41 > 0:30:44Gary, you want to start an events company,
0:30:44 > 0:30:47so I'm going to suggest that you are the project manager again.
0:30:47 > 0:30:50- DAVID RAPS:- # You chuck it around You're going to pull it back... #
0:30:50 > 0:30:53But could Mr Corporate cut it at a kids' party?
0:30:53 > 0:30:55We need to get the atmosphere going.
0:30:55 > 0:30:57# In, out, in, out Shake it all about... #
0:30:57 > 0:30:59- Do you know that song? - KID:- That's old!
0:30:59 > 0:31:01His business idea was putting on events.
0:31:01 > 0:31:03This was custom-made for him.
0:31:03 > 0:31:05Gary had lofty ambitions...
0:31:05 > 0:31:08Some people do call me Gary the Giraffe, cos I'm a bit tall
0:31:08 > 0:31:09and a bit like that.
0:31:09 > 0:31:12..but it was former ropes instructor David who stuck his neck out.
0:31:12 > 0:31:15I do have a background in working at children's camps
0:31:15 > 0:31:17and if we've got to lead these activities in the morning,
0:31:17 > 0:31:20you're going to need a professional to do it and, quite frankly,
0:31:20 > 0:31:21I am that professional.
0:31:21 > 0:31:24A few rules, before we start the game.
0:31:24 > 0:31:27You are not allowed to go round the back.
0:31:27 > 0:31:29You are not allowed to climb to the top.
0:31:29 > 0:31:33And under David's watchful eye, fun was thin on the ground.
0:31:33 > 0:31:36Just do it so it's nice and tight, but it's comfortable, as well.
0:31:36 > 0:31:39David and Gary are taking it very seriously,
0:31:39 > 0:31:42but so seriously I think they've forgotten this is a party.
0:31:42 > 0:31:44I've heard lots of safety instructions.
0:31:44 > 0:31:47Yes, that's very important, but not a single laugh all morning.
0:31:47 > 0:31:49A maximum of two people at any one time.
0:31:49 > 0:31:53The parents were very disappointed.
0:31:53 > 0:31:55They thought it was dull, dull, dull.
0:31:55 > 0:31:58Is it possible to just get the atmosphere going a little more?
0:31:58 > 0:32:00- Yeah, yeah, sure. - Just sort of motivate them.
0:32:00 > 0:32:05- ..two, one. - KIDS:- Happy birthday, Jamal!
0:32:05 > 0:32:08Gary's team forgot the golden rule of party planning.
0:32:08 > 0:32:12It's not all about profit, it's about customer satisfaction.
0:32:12 > 0:32:14# You put your left hand out... #
0:32:14 > 0:32:15It's a very important thing.
0:32:15 > 0:32:18Your customer has to be happy, because you have to think about
0:32:18 > 0:32:21the long term of your business. A recommendation, for example.
0:32:21 > 0:32:23- Did you like that?- No.
0:32:26 > 0:32:27On Selina's team...
0:32:27 > 0:32:30I looked at it as, "How can I make the most profit?"
0:32:30 > 0:32:33I would actually like to try and come in about 500-600 quid.
0:32:33 > 0:32:36..Richard was all about the budget.
0:32:36 > 0:32:38I was thinking afternoon tea.
0:32:38 > 0:32:40She is a tomboy, but she's also quite a mature young lady.
0:32:40 > 0:32:43I'm your figures man, so I'm just going to tell you the facts.
0:32:43 > 0:32:45Barbecue food - cheap.
0:32:45 > 0:32:46I'm leaning towards afternoon tea.
0:32:46 > 0:32:50Selina and Richard were pulling in different directions on this task.
0:32:50 > 0:32:55Selina had some aspirations of glitzing up certain things,
0:32:55 > 0:32:57whereas Richard was, kind of, saying,
0:32:57 > 0:33:00"Hold on a minute. Let's keep our eye on the costs."
0:33:00 > 0:33:02'Hi, guys!' We've got the gift items for the gift bags
0:33:02 > 0:33:05and we're looking at a cost price of about £10 per bag.
0:33:05 > 0:33:07You're breaking my heart at that level.
0:33:07 > 0:33:08I'm really sorry, we have to go.
0:33:08 > 0:33:12Richard likes to be in charge, even though he's not in charge.
0:33:12 > 0:33:15£10 a party bag?! Are you serious?!
0:33:15 > 0:33:17What are putting in there? Diamond rings?
0:33:17 > 0:33:19Despite being at each other,
0:33:19 > 0:33:21it seemed to have worked in their favour,
0:33:21 > 0:33:22cos they won the task.
0:33:22 > 0:33:24OK, and make a wish!
0:33:25 > 0:33:28Let's get the party started, shall we, boys?
0:33:28 > 0:33:30Three, three-four-five.
0:33:30 > 0:33:32Meanwhile, back on Planet Gary,
0:33:32 > 0:33:35a plan to maximise profits...
0:33:35 > 0:33:37- with memorabilia.- That one's not come out very well, at all.
0:33:37 > 0:33:39Did you follow the instructions?
0:33:39 > 0:33:42Yeah, of course. The "happy birthday" is back to front.
0:33:42 > 0:33:43- BLEEP,- yeah.
0:33:45 > 0:33:48- You obviously ordered ten T-shirts. - Yeah, yeah.
0:33:48 > 0:33:52Uh, a couple of the T-shirts that we did earlier didn't go to plan.
0:33:52 > 0:33:55To be honest, Gary, it's not the quality that we were looking for.
0:33:55 > 0:33:56I think it's a no.
0:33:56 > 0:33:58David's poor printing
0:33:58 > 0:34:00meant the writing was on the wall.
0:34:00 > 0:34:03- They're going to come on to us hard for these T-shirts.- Yeah, I know.
0:34:03 > 0:34:06For that reason alone, David, you're coming in with me.
0:34:06 > 0:34:07I don't want to dance around the bush,
0:34:07 > 0:34:10unless I hear anything different. 'I've highlighted David.'
0:34:10 > 0:34:13He left a sour taste in the client's eye, at the end of the day.
0:34:15 > 0:34:17David, I wish you well,
0:34:17 > 0:34:21but I have concluded that you are not going to be my business partner.
0:34:21 > 0:34:23You're fired.
0:34:23 > 0:34:27David messed up the printing of the T-shirts. They were ridiculous.
0:34:27 > 0:34:28That's why David had to go.
0:34:30 > 0:34:33Throwing a kids' party would seem like child's play
0:34:33 > 0:34:35compared to what was coming.
0:34:35 > 0:34:38Lord Sugar was about to up the stakes.
0:34:38 > 0:34:40This is the highest ticket value item
0:34:40 > 0:34:43we've ever sold on The Apprentice.
0:34:43 > 0:34:46You're talking hundreds of thousands of pounds.
0:34:46 > 0:34:51For this task, you're going to sell the priciest product of them all -
0:34:51 > 0:34:52property.
0:34:52 > 0:34:54And he was about to make things even tougher
0:34:54 > 0:34:56for two candidates, in particular.
0:34:56 > 0:35:02It wasn't a secret to me that Selina and Charleine were locking horns.
0:35:02 > 0:35:04Selina, go over to Versatile.
0:35:08 > 0:35:10I did it deliberately,
0:35:10 > 0:35:12because one of the qualities of business
0:35:12 > 0:35:14is to see whether you can work with people,
0:35:14 > 0:35:17even though you don't personally like them.
0:35:17 > 0:35:21To prevent feuding, project manager Joseph had a plan.
0:35:21 > 0:35:23My initial thoughts of splitting the teams
0:35:23 > 0:35:26are myself and Selina to go to the high-end...
0:35:26 > 0:35:29Put the girls on opposite sides of London.
0:35:29 > 0:35:32- ..and Charleine and Gary to go to the mid-range.- OK.
0:35:32 > 0:35:34Marketing million-pound apartments in Stratford,
0:35:34 > 0:35:38- Selina struggled.- As you can see, it is a very stunning design.
0:35:38 > 0:35:41- And what does this look on to? - Um...- I like a good aspect.
0:35:41 > 0:35:43- Do you mind if I show you that after?- Sure.
0:35:43 > 0:35:45I need to look at the positioning of the building to show you
0:35:45 > 0:35:47which way the apartments face.
0:35:47 > 0:35:48Selina's not one for detail.
0:35:48 > 0:35:50Those things are particularly important
0:35:50 > 0:35:54when you're selling luxurious apartments for £1 million.
0:35:54 > 0:35:56So how do you feel about reserving
0:35:56 > 0:35:59one of these fantastic properties, Annabelle?
0:35:59 > 0:36:02- I think, for me, it's not going to be today.- Mm-hm.
0:36:04 > 0:36:07- But flogging flats in Lewisham... - South-facing.
0:36:07 > 0:36:10..Charleine was a real estate revelation.
0:36:10 > 0:36:13- Do you want to snap this one up tonight, before it goes?- Yep.
0:36:13 > 0:36:14Yep, perfect.
0:36:14 > 0:36:16I am ecstatic.
0:36:16 > 0:36:19- Congratulations, it's a pleasure doing business with you.- Thank you.
0:36:19 > 0:36:21£350,000!
0:36:21 > 0:36:25Yeah! You could buy a street in Wales for that money!
0:36:25 > 0:36:27Well done.
0:36:27 > 0:36:29Not that everyone was celebrating.
0:36:29 > 0:36:32No disrespect to Charleine, this is not an easy sell.
0:36:32 > 0:36:34She's very good on pushing on certain sales,
0:36:34 > 0:36:37but I don't feel that she's necessarily got better skills
0:36:37 > 0:36:38than you or I have.
0:36:38 > 0:36:42Selina has a very manipulative way about her,
0:36:42 > 0:36:46to try and make people think that something's not her fault.
0:36:48 > 0:36:52- Come on in.- On the other team... - These are obviously the walls.
0:36:52 > 0:36:54..Scott lost the plot.
0:36:54 > 0:36:58This area here would be for your washing machine and also...
0:36:58 > 0:37:01Sorry to interject. This is actually your wardrobe space.
0:37:01 > 0:37:04Secondary to that is where your washing machine and that would be.
0:37:04 > 0:37:06This would be walking into the dining room.
0:37:06 > 0:37:10- Scott, it's the lounge. The dining room would be...- Sorry.
0:37:10 > 0:37:13- The lounge.- Scott's making a terrible mess of things.
0:37:13 > 0:37:14It's clear he hasn't read the spec.
0:37:14 > 0:37:17I think the woman left completely bewildered.
0:37:17 > 0:37:19And a nice, open space for the windows,
0:37:19 > 0:37:22to have the sun come in throughout the day and the night.
0:37:26 > 0:37:30In Canary Wharf, Richard and Vana were selling the dream.
0:37:30 > 0:37:31Thank you so much for coming down
0:37:31 > 0:37:33and seeing us today. Really appreciate it.
0:37:33 > 0:37:35You've been chosen as one of the exclusive customers
0:37:35 > 0:37:37that we've called today.
0:37:37 > 0:37:39My husband's going to kill me.
0:37:39 > 0:37:41- Thank you very much. - Bought yourself a great property.
0:37:41 > 0:37:43When the big shot rolled in...
0:37:43 > 0:37:45I'm Vana, nice to meet you.
0:37:45 > 0:37:48..Vana went the extra mile...
0:37:48 > 0:37:52- We're, literally, doing everything we possibly can.- Let's go for it.
0:37:52 > 0:37:55Fantastic, guys. That's great.
0:37:55 > 0:37:57- You've got yourself a great property.- Thank you.
0:37:57 > 0:37:59- Take care.- Take care, bye.
0:37:59 > 0:38:03..banking a £1.4 million deal.
0:38:06 > 0:38:08That's amazing!
0:38:08 > 0:38:10The team were showered in glory.
0:38:10 > 0:38:14You sold over £4 million-worth of property.
0:38:14 > 0:38:16Very well done, indeed.
0:38:17 > 0:38:20But Scott threw in the towel.
0:38:20 > 0:38:22It's all right, I'd just like to quickly say,
0:38:22 > 0:38:23thank you for the opportunity.
0:38:23 > 0:38:26I would like to exit the process, at this point.
0:38:28 > 0:38:30Well, it's your choice, if you want to.
0:38:31 > 0:38:33So, all I can do is thank you very much indeed,
0:38:33 > 0:38:35for putting yourself forward,
0:38:35 > 0:38:38because you've actually made life a little bit easier for me, OK?
0:38:38 > 0:38:41Scott decided that he wanted to leave the process there and then
0:38:41 > 0:38:43and I think it's a case of him recognising,
0:38:43 > 0:38:46looking around the other colleagues in the process,
0:38:46 > 0:38:49that perhaps, he himself felt he was out of his depth.
0:38:49 > 0:38:51Thank you very much.
0:38:52 > 0:38:53My God!
0:38:54 > 0:38:57I had no argument with him. I let him go because,
0:38:57 > 0:39:00had he been on the losing team, he would definitely have gone.
0:39:00 > 0:39:01I'm off.
0:39:01 > 0:39:04He didn't deserve to stay in this process.
0:39:04 > 0:39:06- He's gone.- He's been floundering for weeks, really.
0:39:06 > 0:39:09Beaten by a margin of over £2 million,
0:39:09 > 0:39:12the losers went to the cafe for a quiet chat.
0:39:12 > 0:39:15Do not talk over me! I am talking, OK?!
0:39:15 > 0:39:17Do not talk over me, right?
0:39:17 > 0:39:18..to ask the questions.
0:39:18 > 0:39:21The moment it went wrong, Joseph, I snatched the phone off you.
0:39:21 > 0:39:22You are such a manipulator!
0:39:22 > 0:39:24I've never met anybody like you!
0:39:24 > 0:39:27You're very clever, but I can see straight through you,
0:39:27 > 0:39:29straight through you.
0:39:29 > 0:39:31On this particular task,
0:39:31 > 0:39:34Joseph did a good job in keeping them apart,
0:39:34 > 0:39:37but when it got to the boardroom, things exploded.
0:39:37 > 0:39:39I just had to deal with Charleine screaming at me
0:39:39 > 0:39:41- for five minutes in a cafe... - Because you don't let me speak.
0:39:41 > 0:39:44No, both of them screaming at me and making personal insults.
0:39:44 > 0:39:47This is the first time in nine weeks I've worked with you
0:39:47 > 0:39:49and I've heard very bad feedback from everybody.
0:39:49 > 0:39:51I work in an industry where it's to do with performing
0:39:51 > 0:39:53and happiness and enthusiasm.
0:39:53 > 0:39:55How do you think I'm the negative one in this group?
0:39:55 > 0:39:59- LORD SUGAR:- Why is it that people have got this opinion of you?
0:39:59 > 0:40:01Quite honestly, the main issue is Charleine
0:40:01 > 0:40:04and I feel like she's quite manipulative and I'm probably not
0:40:04 > 0:40:06someone that's trying to win a personality contest here.
0:40:06 > 0:40:10Trust me, no-one's winning any personality contest here.
0:40:10 > 0:40:12You know, Selina was always in a strop.
0:40:12 > 0:40:15Always complaining, always moaning about someone else.
0:40:15 > 0:40:17Nothing was ever her fault.
0:40:17 > 0:40:19And I've heard about the side of her out on task.
0:40:19 > 0:40:20It was time for her to go.
0:40:20 > 0:40:22Selina,
0:40:22 > 0:40:25you've certainly managed to alienate a couple of people here,
0:40:25 > 0:40:28in this process - more than a couple, from what I can understand.
0:40:28 > 0:40:30We are not going to make it, Selina.
0:40:30 > 0:40:32You're fired.
0:40:32 > 0:40:33OK.
0:40:35 > 0:40:36Thank you.
0:40:44 > 0:40:48After record sales, the candidates dived into the next task.
0:40:48 > 0:40:50- Good morning. - ALL:- Morning, Lord Sugar.
0:40:51 > 0:40:54The UK is a nation of snackers.
0:40:54 > 0:40:57Both teams had to come up with a healthy snacks,
0:40:57 > 0:40:59then go and pitch them to leading retailers.
0:40:59 > 0:41:03But their hopes of success were about to be sunk.
0:41:03 > 0:41:055g of Himalayan salt.
0:41:05 > 0:41:07Maybe some smoked paprika. Or-egano?
0:41:07 > 0:41:09Oregano.
0:41:09 > 0:41:13Brett hoped glory tasted like vegetable crisps...
0:41:13 > 0:41:15- That's- BLEEP- beetroot, as well, that's going to stain.
0:41:15 > 0:41:19..while Charleine whipped up superfood snack bars.
0:41:19 > 0:41:24My aim now is to produce a tasty bar that houses the main ingredients.
0:41:24 > 0:41:26And what do we end up with?
0:41:26 > 0:41:27KARREN COUGHS
0:41:27 > 0:41:30The biggest load of toot you've ever seen in your life.
0:41:34 > 0:41:37This particular flavour is red onion crunch, so it has onion...
0:41:37 > 0:41:40Brett's oily crisps failed to impress.
0:41:40 > 0:41:42You went to retailer with this?
0:41:42 > 0:41:44- Yes, Lord Sugar.- With this?!
0:41:44 > 0:41:45- Yeah.- Look at it!
0:41:45 > 0:41:49You used more oil in there than I had in my old moped, as a kid.
0:41:49 > 0:41:52And Charleine's snack bar got a mouthful.
0:41:52 > 0:41:54It's the only snack that looks the same
0:41:54 > 0:41:58going in as it will look like coming out later.
0:41:58 > 0:42:00Looks like a sample of the soil from Chernobyl.
0:42:02 > 0:42:05So, Karren, let's hear how Versatile got on.
0:42:05 > 0:42:07No orders.
0:42:07 > 0:42:11- Conexus.- The superstore, interestingly enough,
0:42:11 > 0:42:13didn't place any orders.
0:42:13 > 0:42:15No orders, also?
0:42:15 > 0:42:19In the previous task, they sold £6 million of products.
0:42:19 > 0:42:22This week, both teams sold nothing.
0:42:22 > 0:42:23Zero.
0:42:23 > 0:42:26I'd have preferred one of your teams to have won.
0:42:28 > 0:42:30This is a first-time event.
0:42:30 > 0:42:34Never before had both teams sold nothing.
0:42:34 > 0:42:36So, where did it all go wrong?
0:42:36 > 0:42:39I think I want to just add a touch more berries to it.
0:42:39 > 0:42:43In Charleine's kitchen, a relaxed approach to recipes.
0:42:43 > 0:42:44Did you weigh those?
0:42:44 > 0:42:46These, no, because I'm going to go with
0:42:46 > 0:42:49what I think is best without overdoing it.
0:42:51 > 0:42:52How do I know what I'm doing?
0:42:52 > 0:42:54I'm slightly worried about Charleine.
0:42:54 > 0:42:58She clearly wants to do well, but she doesn't seem to be in control.
0:42:58 > 0:43:00She's struggling with the measurements,
0:43:00 > 0:43:02she's struggling with the consistency.
0:43:04 > 0:43:06I don't think she's got any taste buds, cos let me tell you,
0:43:06 > 0:43:09I tried that product and it was not good.
0:43:09 > 0:43:12When do you think you'll be able to get this recipe over to us?
0:43:12 > 0:43:13I've just made one mix.
0:43:13 > 0:43:14I've got the other two to make
0:43:14 > 0:43:17and I need to make sure they're spot on, OK?
0:43:17 > 0:43:21Her kitchen calamities led to a labelling disaster.
0:43:21 > 0:43:23"Superfood snack, high antioxidant."
0:43:23 > 0:43:26Superfoods are sources of antioxidants,
0:43:26 > 0:43:29but do not appear in sufficient quantities, so the problem is,
0:43:29 > 0:43:31we haven't put enough in the product, that's the reason why.
0:43:31 > 0:43:34- Right.- It is on there. We've got to take it off.
0:43:34 > 0:43:36One of you guys starting to mark these out?
0:43:39 > 0:43:42- Crumbly already.- Then, consumer feedback...- So, so dry.
0:43:42 > 0:43:44..left a bitter taste.
0:43:44 > 0:43:46It tastes like a blended-up Cornetto.
0:43:46 > 0:43:50- Oddly, that wasn't what the buyers were looking for.- Morning.
0:43:50 > 0:43:53- So, at the pitches... - It's very crumbly.
0:43:53 > 0:43:55- They are a bit crumbly. - ..all hope dried up.
0:43:55 > 0:43:58- Do you like it?- No.
0:43:58 > 0:44:00On Team Veg Crisp,
0:44:00 > 0:44:02navy man Brett tried to steer the ship.
0:44:02 > 0:44:04Oh, you can taste that garlic, though.
0:44:04 > 0:44:05- Too much?- That's enough.
0:44:05 > 0:44:08The situation's stressful. You're not going to get away with that.
0:44:08 > 0:44:11Everything's about measurements, calculations, percentages.
0:44:11 > 0:44:14But he failed to control Vana's heavy hand.
0:44:14 > 0:44:15Hang on a minute.
0:44:15 > 0:44:18- 50g of olive oil. - I don't think that's right.
0:44:18 > 0:44:19I put over 100g.
0:44:19 > 0:44:23- That's 150g. - I know, but this is a separate one.
0:44:23 > 0:44:25When Brett moved from kitchen to pitchin'...
0:44:25 > 0:44:28Hi, guys, are you all right? Feel free to have a look.
0:44:28 > 0:44:31..his sales patter was as rubbish as his snack.
0:44:31 > 0:44:34We, as passionate people, who go for the health industry,
0:44:34 > 0:44:36we're passionate about our product
0:44:36 > 0:44:39and our product is passionate to be in a position where it needs to be.
0:44:39 > 0:44:43We're a vegetable crisp, bursting with flavour.
0:44:43 > 0:44:46- Over the weeks...- Come and get your white cod fishcakes here.
0:44:46 > 0:44:48Tartar sauce, rocket salad.
0:44:48 > 0:44:51..Brett's use of language had become the stuff of legend.
0:44:51 > 0:44:56I'm trying to acquire 30kg of manure.
0:44:56 > 0:44:59- 'What do you want that for?' - Um, for fertilisation purposes.
0:44:59 > 0:45:01On tasks, he talked tough.
0:45:01 > 0:45:04Guys, in all fairness, too many hands are spoiling it.
0:45:04 > 0:45:06You're getting ones like that which are coming out,
0:45:06 > 0:45:07which just looks crap.
0:45:07 > 0:45:09In the boardroom, he was baffling.
0:45:09 > 0:45:11I genuinely, categorically,
0:45:11 > 0:45:15did not stipulate, with any other specification
0:45:15 > 0:45:19than that recipe and the way it was meant to be put together.
0:45:19 > 0:45:22And under pressure, he swore like a sailor.
0:45:22 > 0:45:23I shit you not,
0:45:23 > 0:45:26Karren was there, and she absolutely got her ass in her hands
0:45:26 > 0:45:28that Karren was there and she faltered.
0:45:28 > 0:45:30But despite being three times in the bottom three...
0:45:30 > 0:45:33We've all managed to get this far through the process
0:45:33 > 0:45:34and everyone's got to self-preservate.
0:45:34 > 0:45:37You should get a dictionary, some of the words you come out with.
0:45:37 > 0:45:39..he'd always manage to talk his way out of trouble.
0:45:39 > 0:45:41Use all your tools and you'll get some sales.
0:45:41 > 0:45:44This is the biggest one we've got.
0:45:44 > 0:45:45Until now.
0:45:45 > 0:45:49The recipes include very, very natural nutrients,
0:45:49 > 0:45:52which give us the calibration of the ratios to the amounts
0:45:52 > 0:45:55of what we could actually incorporate into our product.
0:45:55 > 0:45:58Brett's performance is woeful.
0:45:58 > 0:46:01It's not that he's not trying, it's that he's trying too hard.
0:46:01 > 0:46:03Brett wasn't the only culpable candidate.
0:46:03 > 0:46:05It has a slightly greasy feel to it.
0:46:05 > 0:46:08Normally non-stick Richard tripped up, too.
0:46:08 > 0:46:11Where does it tell me that this is different to kettle crisps?
0:46:11 > 0:46:16Um, that perhaps needs to go on to the back of the bag, yes.
0:46:16 > 0:46:19The product was crap. On top of that,
0:46:19 > 0:46:21it was the wrong description.
0:46:21 > 0:46:23It was supposed to be raw and dehydrated,
0:46:23 > 0:46:26yet it made no reference to that on the packaging.
0:46:26 > 0:46:28That was down to Richard.
0:46:28 > 0:46:30When it came to the crunch,
0:46:30 > 0:46:34Richard's back-seat driving landed him in Lord Sugar's sights.
0:46:34 > 0:46:37This "expert" in marketing here
0:46:37 > 0:46:41has not projected, in any way or form, on this product
0:46:41 > 0:46:43what the hell it's all about.
0:46:43 > 0:46:45Richard, Tricky Dicky,
0:46:45 > 0:46:50it puts a big question mark in my mind, I have to be honest with you.
0:46:50 > 0:46:55But in the past weeks, you have taken control of a lot of the tasks.
0:46:55 > 0:46:58In the end, it was Brett who got thrown overboard.
0:46:58 > 0:47:01All I hear from you is, "Richard's done a good job."
0:47:01 > 0:47:05Also, your pitch to the fitness chain was terrible.
0:47:05 > 0:47:07It's very commendable being honourable,
0:47:07 > 0:47:10being a decent fellow and all that type of stuff.
0:47:10 > 0:47:14I'm going to have to let you go from the process and say, "You're fired."
0:47:14 > 0:47:16Thank you for everything, it's been amazing.
0:47:16 > 0:47:18- Take care, guys, bye-bye.- Bye.
0:47:18 > 0:47:21But in this particular case, it was a complete mess-up
0:47:21 > 0:47:24and he'd been in the process long enough to know what to do
0:47:24 > 0:47:27and what not to do and that's why I had to let him go.
0:47:29 > 0:47:32- We're through to the final five. - Congratulations!
0:47:32 > 0:47:34The victors might have celebrated,
0:47:34 > 0:47:36but the toughest challenge was yet to come.
0:47:38 > 0:47:40After ten knackering tasks...
0:47:42 > 0:47:46..and 13 rivals shaved off like unwanted bumfluff...
0:47:46 > 0:47:48- HE CHANTS:- I'm going to win! I'm going to win!
0:47:48 > 0:47:50You're so annoying!
0:47:50 > 0:47:52..five survive.
0:47:53 > 0:47:58Lord Sugar's 250 grand was so close they could almost taste it.
0:47:59 > 0:48:02- Good morning. - ALL:- Good morning, Lord Sugar.
0:48:02 > 0:48:03But it wasn't over yet.
0:48:04 > 0:48:09Today, you are going to present your business plans
0:48:09 > 0:48:11to four of my advisors.
0:48:11 > 0:48:13MUSIC: Ironside by Quincy Jones
0:48:13 > 0:48:17Every inch of their business plan, every entry on their CV,
0:48:17 > 0:48:21forensically dissected by Lord Sugar's crack team.
0:48:23 > 0:48:25It sounds incredibly unrealistic to me.
0:48:25 > 0:48:28"I'm the definition of success." Are you serious?
0:48:28 > 0:48:29Are you going to cry?
0:48:29 > 0:48:33To make matters worse, Claude was back in the penthouse of pain.
0:48:33 > 0:48:36You've been a bit slippery and a bit political.
0:48:36 > 0:48:39- I want my mum! - And back to his old brutal self.
0:48:39 > 0:48:42This looks a bit like a homework project for your MBA
0:48:42 > 0:48:44and not a very good one, actually.
0:48:44 > 0:48:46Oh, my God, that was so hard!
0:48:46 > 0:48:48I can do this.
0:48:48 > 0:48:52Heading into the lift of broken dreams was former petty naval officer
0:48:52 > 0:48:54turned hairdresser, Charleine.
0:48:55 > 0:48:58Her big ambition - to grow her Plymouth hair salon
0:48:58 > 0:49:00into a national beauty franchise.
0:49:00 > 0:49:03Your business plan - explain it to me.
0:49:03 > 0:49:08A training academy in London, with a fully-working salon at the side.
0:49:08 > 0:49:11Charleine - a very vivacious character.
0:49:11 > 0:49:15I really, really liked her and I'm sure everybody else did, also.
0:49:15 > 0:49:20To be successful, I'd need to open a training academy in the London area
0:49:20 > 0:49:22and franchise out from that.
0:49:22 > 0:49:27Her idea - we would open a big chain of hairdressing shops.
0:49:27 > 0:49:30"I will be a worldwide brand."
0:49:30 > 0:49:31Yes.
0:49:31 > 0:49:37- No.- "I will be able to turn Lord Sugar's £250,000 investment
0:49:37 > 0:49:39"into 350 million."
0:49:39 > 0:49:40Uh, no.
0:49:40 > 0:49:43"I will top Toni & Guy."
0:49:43 > 0:49:45Uh, no, not at all.
0:49:45 > 0:49:47Very big statements.
0:49:47 > 0:49:51You're going from one small, provincial salon
0:49:51 > 0:49:52to opening an academy.
0:49:52 > 0:49:55I mean, who's going to know your name?
0:49:56 > 0:49:57I'm not convinced.
0:49:58 > 0:50:00I'm not convinced.
0:50:00 > 0:50:03She was, um, a little fish, if you like,
0:50:03 > 0:50:05in a very, very big pond.
0:50:05 > 0:50:08I'm not going to say that, tomorrow, I'm going to open
0:50:08 > 0:50:11and I'm just going to be this big massive chain.
0:50:11 > 0:50:14It's going to take time, so I would move to London.
0:50:14 > 0:50:16They charge phenomenal prices
0:50:16 > 0:50:18compared to, obviously, us down in Plymouth.
0:50:18 > 0:50:21But, Charleine, you can't just bowl up in High Street, London,
0:50:21 > 0:50:24and open up a shop and say, "Hello, Charleine's here,"
0:50:24 > 0:50:26and people are going to come into your salon.
0:50:26 > 0:50:29Charleine, the difficulty you have is competition.
0:50:29 > 0:50:32- Yes.- You come to London and you'll be swallowed up.
0:50:32 > 0:50:33Maybe.
0:50:33 > 0:50:37So, it showed a, kind of, air of naivety about her.
0:50:37 > 0:50:39I've listened to what you've had to say.
0:50:39 > 0:50:43I think you should pursue those additional branches.
0:50:43 > 0:50:46It is with regret, Charleine,
0:50:46 > 0:50:48that you're fired.
0:50:48 > 0:50:51Thank you, Lord Sugar. Thank you, Karren. Thank you, Claude.
0:50:51 > 0:50:53Although she was very enthusiastic,
0:50:53 > 0:50:56I could see that she wasn't going to be the calibre of person
0:50:56 > 0:50:58I required as my business partner.
0:50:59 > 0:51:03Next under the microscope was ex-big corp bot Gary...
0:51:03 > 0:51:04- LIFT:- 'Doors open.'
0:51:04 > 0:51:09..pitching his plan to transform into full-time disco dad.
0:51:09 > 0:51:12So, Gary clearly held up a very responsible job
0:51:12 > 0:51:17in one of Britain's leading retailers, no question of that.
0:51:17 > 0:51:21Let's look at your CV. It says you led over 600 people. Is that true?
0:51:21 > 0:51:25- Absolutely. In terms of leading... - You were 600 people's boss?
0:51:25 > 0:51:28600 people danced to the tune of my development programme.
0:51:28 > 0:51:30Your reference said that, when you left,
0:51:30 > 0:51:32you were only in charge of three people,
0:51:32 > 0:51:35so what happened to the other 597?
0:51:35 > 0:51:37Things were about to get a lot worse for Gazza.
0:51:37 > 0:51:42You say you were responsible for a property spend of £1 BILLION?
0:51:42 > 0:51:44That's correct. Just over, yes.
0:51:44 > 0:51:47It's, kind of, hard to believe that somebody
0:51:47 > 0:51:52with your experience would be in charge of such a budget.
0:51:52 > 0:51:56- Are you guilty of embroidering the truth a little?- Absolutely not.
0:51:56 > 0:52:01- Your references have said you didn't actually oversee budgets.- I mean...
0:52:01 > 0:52:03you could say the CEO of the company
0:52:03 > 0:52:05was ultimately accountable for that budget.
0:52:05 > 0:52:10Then, the spotlight landed on his plan for global disco domination.
0:52:10 > 0:52:13Your business plan, Celebration Disco,
0:52:13 > 0:52:15"the new global entertaining business."
0:52:15 > 0:52:18- Yes.- Just for me to understand,
0:52:18 > 0:52:20it's a mobile disco, right?
0:52:20 > 0:52:21As it stands at the moment, yep.
0:52:21 > 0:52:24Very, very successful, predominantly in the West Midlands.
0:52:24 > 0:52:27I really want to tackle events and entertainment globally.
0:52:27 > 0:52:28How are you going to do that?
0:52:28 > 0:52:32At the moment, you're just a mobile disco, aren't you?
0:52:32 > 0:52:34You're far from a global event planner.
0:52:34 > 0:52:38For Gary, the party was finally over.
0:52:38 > 0:52:40His business plan was very close
0:52:40 > 0:52:43to one of the tasks in which he messed up on.
0:52:43 > 0:52:47Your business plan is flawed.
0:52:47 > 0:52:49I don't understand it, at all.
0:52:49 > 0:52:53My instinct was that a leopard doesn't change its spots.
0:52:53 > 0:52:56But it is with regret, Gary,
0:52:56 > 0:52:59that I can't go into business with you and you're fired.
0:52:59 > 0:53:02Thank you, Lord Sugar, for the opportunity.
0:53:07 > 0:53:09- The moment had come. - Let's do this.- Good luck.
0:53:09 > 0:53:12Richard's date with destiny was upon him.
0:53:12 > 0:53:15I feel totally prepared for these interviews.
0:53:15 > 0:53:19The master of modesty headed upstairs.
0:53:20 > 0:53:22I am a top-performing candidate.
0:53:22 > 0:53:24I've got a business plan that's really cutting edge.
0:53:24 > 0:53:30He's in the 21st century world of hi-tech business and all that stuff.
0:53:30 > 0:53:36- Tricky's grand plan - the mysterious "Project X".- "Project X...
0:53:37 > 0:53:40"..is a fully managed and implemented business growth campaign
0:53:40 > 0:53:44"that starts with a focused base-camp strategy session
0:53:44 > 0:53:48"to remove the clouds from the client's business growth mountain."
0:53:48 > 0:53:50That's what differentiates us
0:53:50 > 0:53:52from other marketing agencies out there.
0:53:52 > 0:53:57Cliches and words and all that type of stuff rolls off his tongue.
0:53:57 > 0:53:59"Strategized with you, implemented for you."
0:53:59 > 0:54:01God.
0:54:01 > 0:54:05- Business nonsense.- It's like a bad 1980s marketing book.
0:54:05 > 0:54:07It's mumbo jumbo.
0:54:07 > 0:54:12When Claude and my other advisors dived into his business plan,
0:54:12 > 0:54:14it wasn't very, very clear
0:54:14 > 0:54:19as to what he's actually offering to do with me.
0:54:19 > 0:54:22I think we should move on to Project X...
0:54:22 > 0:54:25- Yes.- ..cos I haven't got a bloody clue what it's about,
0:54:25 > 0:54:26I have to say.
0:54:26 > 0:54:28I think you're the type of guy that feels you can write
0:54:28 > 0:54:32a lot of bullshit and no-one will see the truth underneath.
0:54:32 > 0:54:33That's what I think you've done here.
0:54:33 > 0:54:37It was quite concerning that we never really understood in the end
0:54:37 > 0:54:41what his business was all about and how it was going to work.
0:54:41 > 0:54:44Despite being utterly ambiguous...
0:54:44 > 0:54:46This concept is unique.
0:54:46 > 0:54:48It's not unique at all, though, Richard, is it?
0:54:48 > 0:54:52Because you've already posted this on social media before.
0:54:53 > 0:54:57..it became clear that Project X wasn't exactly original.
0:54:57 > 0:55:01What you're suggesting here, what you're trying to sell to Lord Sugar
0:55:01 > 0:55:04as being a completely unique approach, isn't.
0:55:04 > 0:55:07It's something which has the branding
0:55:07 > 0:55:09of your previous company on here.
0:55:11 > 0:55:14HE GROANS
0:55:17 > 0:55:20So, the idea of what he's trying to present here to you, Alan,
0:55:20 > 0:55:22is something that's completely new.
0:55:22 > 0:55:26- It's false. - That's an example of Tricky Dicky.
0:55:27 > 0:55:29When it came to the boardroom,
0:55:29 > 0:55:32Richard's past performance counted for nothing.
0:55:32 > 0:55:36Richard, it's quite clear that your existing business and proposed one
0:55:36 > 0:55:40is exactly the same, so I'm going to give you another opportunity.
0:55:40 > 0:55:44Does the old business amalgamate in - yes or no?
0:55:45 > 0:55:46No.
0:55:46 > 0:55:51If you come into business with me, you've got to concentrate 100% on me
0:55:51 > 0:55:53and not have another side business.
0:55:53 > 0:55:56That's the first time you've been straight with us here, really.
0:55:56 > 0:55:57That's an improvement.
0:55:57 > 0:56:01So, conflict of interest between the two businesses, possibly, then?
0:56:01 > 0:56:04That's one of the reasons why I thought to myself,
0:56:04 > 0:56:06"Perhaps this guy's not for me."
0:56:06 > 0:56:08Richard...
0:56:08 > 0:56:09you're fired.
0:56:09 > 0:56:12Thank you very much. Thank you, Karren. Thank you, Claude.
0:56:12 > 0:56:14Thank you, Lord Sugar.
0:56:14 > 0:56:15Good luck, guys.
0:56:24 > 0:56:25Very well done, the pair of you.
0:56:25 > 0:56:28- OK? Off you go, back to the house. - Thank you.
0:56:30 > 0:56:31And then, there were two.
0:56:35 > 0:56:37Hoping to light up the final...
0:56:37 > 0:56:40I love selling so much, I think I can take us to win.
0:56:40 > 0:56:42..plumbing and heating entrepreneur...
0:56:42 > 0:56:44Let's go and win this task.
0:56:44 > 0:56:46..Joseph Valente.
0:56:46 > 0:56:48If there was ever a glowing example
0:56:48 > 0:56:51of somebody who learned through the process,
0:56:51 > 0:56:55who adapted and showed his true business skills and work ethic,
0:56:55 > 0:56:57Joseph is one of those people.
0:56:57 > 0:56:59No messing about, no stopping. Literally, hitting it,
0:56:59 > 0:57:01solid, yeah? I think you should get this one.
0:57:01 > 0:57:03WHOOPING
0:57:04 > 0:57:05Hold tight!
0:57:05 > 0:57:07Looking to get lonely hearts pumping...
0:57:07 > 0:57:10Where are you from, by the way? Are you Italian?
0:57:10 > 0:57:12From Brazil! OK. I'm from Colombia.
0:57:13 > 0:57:15..and make a tonne of money in the process...
0:57:15 > 0:57:18I passionately believe that.
0:57:18 > 0:57:21..social media entrepreneur Vana Koutsomitis.
0:57:21 > 0:57:24Vana, right from the very start,
0:57:24 > 0:57:28came across as a very, very intelligent and worldly young lady.
0:57:28 > 0:57:30SHE SPEAKS MANDARIN
0:57:32 > 0:57:34- Merci beaucoup.- Thank you.
0:57:34 > 0:57:36Her business plan is to do with
0:57:36 > 0:57:40some form of sophisticated dating application.
0:57:40 > 0:57:44She considers it to have some kind of unique selling point
0:57:44 > 0:57:47that could make our business rise above the others.
0:57:47 > 0:57:51From 18 candidates, now two remain.
0:57:51 > 0:57:56It's up to them to convince me that their business plans stack up
0:57:56 > 0:57:58before I choose.
0:57:58 > 0:58:00You are going to be my business partner.