0:00:02 > 0:00:04I'm not here to make any friends.
0:00:04 > 0:00:06The process is not personal.
0:00:06 > 0:00:09It's business.
0:00:09 > 0:00:13Lord Sugar is on the lookout for a brand-new business partner.
0:00:13 > 0:00:16It is a very competitive situation.
0:00:16 > 0:00:20I need to see who's got a good business brain.
0:00:20 > 0:00:23Fighting it out for his funding...
0:00:24 > 0:00:28..18 aspiring tycoons.
0:00:28 > 0:00:31Not one of you geniuses ran this thing properly.
0:00:31 > 0:00:32I feel so angry!
0:00:32 > 0:00:35You're coming across a bit thick.
0:00:35 > 0:00:38At stake - a quarter of a million pounds...
0:00:40 > 0:00:44..and a 50/50 deal with a business heavyweight.
0:00:45 > 0:00:49Your best hope for 250 grand is to buy yourself a scratch card.
0:00:49 > 0:00:51Come on, guys. Action.
0:00:51 > 0:00:54It's an investment worth fighting for.
0:00:54 > 0:00:56I'm not getting angry, I'm just telling you my point.
0:00:56 > 0:00:58One second!
0:00:58 > 0:01:00- What?- 18 candidates...
0:01:00 > 0:01:05- If you don't think that what's going to happen is effective, you've got to tell her!- I said it to her!
0:01:05 > 0:01:07- No, you didn't!- 12 testing weeks...
0:01:07 > 0:01:09I thought that was a bit of a car crash, to be honest.
0:01:09 > 0:01:10That was brutal.
0:01:10 > 0:01:14- I'm fuming.- One life-changing opportunity...
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:18You are a loose canon.
0:01:18 > 0:01:20You're fired.
0:01:26 > 0:01:28Previously on The Apprentice...
0:01:28 > 0:01:31- Good morning.- Wow.
0:01:31 > 0:01:34You're going to design a virtual reality game.
0:01:34 > 0:01:36Sofiane played boss.
0:01:36 > 0:01:38Dillon and Alana, you go and create the game,
0:01:38 > 0:01:40and me and Grainne will go and work on the branding.
0:01:40 > 0:01:44- Are you sure?- Yeah.- As Dillon created an underwater world...
0:01:44 > 0:01:48The right coloured pieces and click them together to make a whole shell.
0:01:48 > 0:01:50..Alana was pushed out of the game...
0:01:50 > 0:01:53Could be jellyfish, they've got the pieces on top of them.
0:01:53 > 0:01:55Might be making it a bit more complicated.
0:01:55 > 0:01:56..and their pitch was a wash-out.
0:01:56 > 0:01:59- Grainne's just...- Oh, sorry!
0:01:59 > 0:02:01- So Grainne got...- Oh! - Come on, Grainne.
0:02:01 > 0:02:05- On the other team... - Gordon's lost his badger.
0:02:05 > 0:02:07- Yeah, I like it. - ..a space game...
0:02:07 > 0:02:09You can see straight through that, can't you?
0:02:09 > 0:02:12..had Courtney and Jessica flying high...
0:02:12 > 0:02:14No, I do not like that, Jessica.
0:02:14 > 0:02:16..while project manager Trishna...
0:02:16 > 0:02:19If we lose this task cos of that name, I'm not going anywhere.
0:02:19 > 0:02:20..exploded.
0:02:20 > 0:02:22If I tell you I love it, I'm lying to you.
0:02:22 > 0:02:25- OK.- And I'm telling you that I don't really like it.
0:02:25 > 0:02:29- In the boardroom... - It's a landslide victory.
0:02:29 > 0:02:30..Trishna's team triumphed...
0:02:30 > 0:02:33- Yes.- ..and on the losing team...
0:02:33 > 0:02:34I do not know what you did.
0:02:34 > 0:02:36Grainne floundered.
0:02:36 > 0:02:39I just think that you took the opportunity to sit back.
0:02:39 > 0:02:42But Dillon's creative streak dried up...
0:02:42 > 0:02:44There's no imagination here.
0:02:44 > 0:02:48- You're fired.- And maverick Sofiane went under.
0:02:48 > 0:02:50Bad enough you go against project manager's,
0:02:50 > 0:02:52you've gone against your own instructions.
0:02:52 > 0:02:53You're fired.
0:02:53 > 0:02:56So they became the tenth and eleventh
0:02:56 > 0:02:59casualties of the boardroom.
0:02:59 > 0:03:02Now six remain to fight for the chance to become
0:03:02 > 0:03:05Lord Sugar's business partner.
0:03:12 > 0:03:15PHONE RINGS 5.30am.
0:03:17 > 0:03:20- Hello?- Lord Sugar would like you to meet him in Greenwich at the
0:03:20 > 0:03:23Old Royal Naval College. The cars will be outside in 20 minutes.
0:03:23 > 0:03:26We have to go to Greenwich!
0:03:26 > 0:03:28HE GROANS
0:03:30 > 0:03:33I've got a whole floor to myself. I guess I'm on my own now.
0:03:33 > 0:03:36- We've lost 12 people. - Just us left.
0:03:36 > 0:03:39SHE WHOOPS
0:03:39 > 0:03:41Do you think he'll make it boys versus girls today?
0:03:41 > 0:03:43I'd be happy with that.
0:03:43 > 0:03:48Just two weeks left till Lord Sugar's final.
0:03:50 > 0:03:52- Last task!- I know!
0:03:52 > 0:03:54I got the flavour of winning as well. Seven out of the nine...
0:03:56 > 0:03:58How many you got, Frances?
0:03:58 > 0:04:00- Two.- Two out of nine. - Hopefully for you, Frances,
0:04:00 > 0:04:04you'll be on my team so you can have a bit of that winning mentality.
0:04:06 > 0:04:08If we win this task, final five.
0:04:08 > 0:04:10It could be five women.
0:04:10 > 0:04:11Oh, my God, can you imagine that?
0:04:11 > 0:04:13- Amazing.- Imagine? That would be unreal.
0:04:13 > 0:04:15- # Who runs the world? # - ALL:- Girls!
0:04:15 > 0:04:18- # Who runs the world? # - ALL:- Girls!
0:04:18 > 0:04:20In the heart of Greenwich...
0:04:23 > 0:04:25..the Old Royal Naval College.
0:04:27 > 0:04:31- Oh, my gosh.- Home to 300 years of maritime history.
0:04:33 > 0:04:37ORCHESTRAL MUSIC
0:04:41 > 0:04:44- Morning. - ALL:- Good morning, Lord Sugar.
0:04:44 > 0:04:45You might be wondering why
0:04:45 > 0:04:48I've brought you here to the Old Royal Navy College.
0:04:48 > 0:04:53During the 18th century, the navy helped to make gin
0:04:53 > 0:04:56one of the most popular drinks in the world
0:04:56 > 0:05:00by loading up their boats with the spirits and using it to pay their
0:05:00 > 0:05:02sailors in lieu.
0:05:02 > 0:05:05Now, the gin industry is once again growing rapidly.
0:05:05 > 0:05:07So, for your next task,
0:05:07 > 0:05:11I want you to tap into this market by creating your own gin.
0:05:11 > 0:05:15I've laid on a distillery for each team and arranged for you to bid to
0:05:15 > 0:05:18three big potential clients.
0:05:18 > 0:05:21The team that secures orders worth
0:05:21 > 0:05:23the most amount of money will win and,
0:05:23 > 0:05:27in the losing team, at least one of you will be fired.
0:05:27 > 0:05:28I'm going to mix the teams up.
0:05:28 > 0:05:32So Trishna and Frances, move over to Team Titans.
0:05:34 > 0:05:37And, Alana, you move over to Team Nebula.
0:05:39 > 0:05:42Good luck. I'll see you back in the boardroom in a couple of days' time.
0:05:42 > 0:05:44Off you go.
0:05:45 > 0:05:50Worth almost a billion a year, the UK gin market is booming.
0:05:52 > 0:05:53And the current trend
0:05:53 > 0:05:57for new flavours and brands can turn a tasty tipple
0:05:57 > 0:06:00into a tidy profit.
0:06:00 > 0:06:03I'm in the food industry. Gin is a big market.
0:06:03 > 0:06:05First, for both teams...
0:06:05 > 0:06:07I REALLY want to be project manager on this.
0:06:07 > 0:06:09..find fitting leaders.
0:06:09 > 0:06:11I come from a product background, I create products,
0:06:11 > 0:06:13I get a product from concept to market.
0:06:13 > 0:06:15That's exactly what this task is.
0:06:15 > 0:06:19I'm surrounded by alcohol brands all the time.
0:06:19 > 0:06:23I've got the knowledge of that sort of market to really win this task.
0:06:23 > 0:06:25- Can I just say something?- I want...
0:06:25 > 0:06:28Hang on, Alana, let me finish. Hang on, let me finish, let me finish!
0:06:28 > 0:06:31This is a creative task and I have not been a project manager of a
0:06:31 > 0:06:33- creative task.- This isn't about having your opportunity,
0:06:33 > 0:06:36- this is about winning this task. - It's about winning this task, yeah.
0:06:36 > 0:06:38- And I feel like...- Yeah, and I've won seven out of nine.
0:06:38 > 0:06:41I genuinely don't know. I have faith in both of you to run the task.
0:06:41 > 0:06:43Who's going to manage this project best?
0:06:43 > 0:06:46Let's just go for it then. Project manager, that's fine.
0:06:46 > 0:06:49- You happy with that?- Yeah. - OK. Thank you.
0:06:49 > 0:06:51Already managing the other team...
0:06:51 > 0:06:54I can honestly put my hands up and say I've tried a lot of gin.
0:06:55 > 0:06:57..make-up artist Grainne.
0:06:57 > 0:06:59I think the main aspect of this is
0:06:59 > 0:07:01the three of us communicate as well as we should.
0:07:01 > 0:07:04I think I'm strong in branding, especially,
0:07:04 > 0:07:05cos I've branded my own range.
0:07:05 > 0:07:08You'd be comfortable putting yourself solely on branding?
0:07:08 > 0:07:11- Absolutely.- I'm happy to do the manufacturing.- Perfect.
0:07:11 > 0:07:14Frances is going to be in charge of branding
0:07:14 > 0:07:17and she's going to do that all on her own.
0:07:17 > 0:07:19This is a huge part of the task.
0:07:19 > 0:07:22The brand and the product have to match, and if they don't,
0:07:22 > 0:07:24it could go disastrously wrong.
0:07:24 > 0:07:26I want to be on the branding side and, I take it,
0:07:26 > 0:07:29- you would also want to be.- Yeah. - And, Alana,
0:07:29 > 0:07:31on creating the gin and the flavours.
0:07:31 > 0:07:33But, however, if I put you on your own,
0:07:33 > 0:07:35there's no-one else going to be there
0:07:35 > 0:07:37to sanity check what you're doing.
0:07:37 > 0:07:39- Like, I know it just sounds... - Cheers, Courtney.
0:07:39 > 0:07:41I am confident that you can,
0:07:41 > 0:07:43but that's just a worry in my mind of putting someone on their own.
0:07:43 > 0:07:45This is very close to what I do.
0:07:45 > 0:07:48Yeah, I know, I'm just stating my concerns
0:07:48 > 0:07:51- of the worry of what could happen. - Costings, creative flavours,
0:07:51 > 0:07:54- getting it to market. - Are you sure?- I'm 100% sure.
0:07:54 > 0:07:57- Next... - Right, so that was the spice one.
0:07:57 > 0:08:00- What did you think of that? - I didn't like the spice one.
0:08:00 > 0:08:02..pick a type of gin to produce.
0:08:02 > 0:08:05Let's try a fruity one.
0:08:05 > 0:08:08- I quite like that. - That tastes nice.
0:08:08 > 0:08:09SHE SPITS OUT DRINK
0:08:09 > 0:08:12From my experience seeing gins being sold,
0:08:12 > 0:08:15the fruity flavours sell out far quicker than anything else.
0:08:15 > 0:08:17I'm happy to go with that option if you guys are.
0:08:17 > 0:08:20OK, perfect.
0:08:20 > 0:08:22Also poring over the options...
0:08:22 > 0:08:24- What's that one?- Floral.
0:08:24 > 0:08:28- Oh, yeah.- Pass this round. - ..Grainne's team.
0:08:28 > 0:08:30Oh! It's getting to my head, this!
0:08:30 > 0:08:32- It's very strong. - Which one did you...?
0:08:32 > 0:08:33I like that. Oh, right, OK, cool.
0:08:33 > 0:08:37- Put hairs on your chest! - THEY GIGGLE
0:08:37 > 0:08:39- Yeah, that's not bad.- Spice.
0:08:39 > 0:08:42- I'm swayed towards the spice. - Then I think we should go for spice.
0:08:42 > 0:08:44Spice and all things nice, yeah?
0:08:46 > 0:08:4810.30am.
0:08:50 > 0:08:52Today, teams must design their drinks...
0:08:52 > 0:08:56In terms of flavour combinations, I thought raspberry and pink pepper.
0:08:56 > 0:08:59I think that's a good idea.
0:08:59 > 0:09:01..and build brand identities
0:09:01 > 0:09:05before pitching tomorrow to three leading retailers.
0:09:05 > 0:09:08- What are you thinking for the brand name and the brand story? - 'Colony Gin.'
0:09:08 > 0:09:12A naval officer was travelling round the world during the height
0:09:12 > 0:09:15of the British Empire and comes across the most exotic spices
0:09:15 > 0:09:18and flavours in India, and now we're bringing it to the market.
0:09:18 > 0:09:20I love it.
0:09:20 > 0:09:24With the label, I'm sort of seeing really vivid, bold colours.
0:09:24 > 0:09:27Orange would work really well cos that's quite a spice colour.
0:09:27 > 0:09:29Orange and brown would go really well.
0:09:29 > 0:09:32- All right, bye, bye, bye.- Bye.
0:09:32 > 0:09:35If she's going with orange for the label,
0:09:35 > 0:09:37we should look at maybe doing orange as the colour of the gin.
0:09:37 > 0:09:42- Yeah.- With the taste of the spices, it'll all fit really well.- Yeah.
0:09:44 > 0:09:46- East London... - I'm Alana.
0:09:46 > 0:09:49- Hi, I'm Tom, nice to meet you. - For half of each team...
0:09:49 > 0:09:53The main ingredient in this one, which is the juniper berry.
0:09:53 > 0:09:56..a crash course in gin production.
0:09:56 > 0:09:59You can add colouring afterwards, it is generally frowned upon.
0:09:59 > 0:10:05I am hoping to make a raspberry and pink pepper flavoured gin.
0:10:05 > 0:10:07So this is pink-pepper spirit here.
0:10:07 > 0:10:11- Do you make raspberry gin here at the moment?- We don't normally, no.
0:10:11 > 0:10:13- You've never done anything with them before?- No, no, not personally.
0:10:15 > 0:10:17It tastes raspberry, but it's not sweet.
0:10:17 > 0:10:20Let's try putting something to make it a little bit sweeter.
0:10:20 > 0:10:22That is nice. I think.
0:10:22 > 0:10:24I think Alana is obviously
0:10:24 > 0:10:26very experienced at working in a kitchen,
0:10:26 > 0:10:28and also working with a number of different ingredients.
0:10:28 > 0:10:30She's very methodical, very careful.
0:10:30 > 0:10:34Three drops of lemon, two pink pepper, three raspberries.
0:10:34 > 0:10:36But she's chosen raspberry as her key flavour
0:10:36 > 0:10:40and even the expert's not quite sure if that's going to work.
0:10:40 > 0:10:44- OK, I think I'm happy. Shall we go and make some gin?- Cool.
0:10:44 > 0:10:45Ooh...
0:10:45 > 0:10:47Set on spices...
0:10:47 > 0:10:51We're trying to create something to give it that little kick.
0:10:51 > 0:10:54..Grainne and Trishna give their ideas the taste test.
0:10:58 > 0:10:59I think it's quite nice.
0:11:02 > 0:11:05It has got that little tang of spice on it.
0:11:05 > 0:11:08I feel... The gin actually got to my head a little bit.
0:11:08 > 0:11:10I got a little hot flush.
0:11:10 > 0:11:13I haven't drunk in months, so it was 100% gin.
0:11:13 > 0:11:15But feeling confident about what we've done.
0:11:15 > 0:11:18I just really hope it comes out with enough flavouring.
0:11:18 > 0:11:20So what we'll do, Jeff, is try the colour of orange, please.
0:11:20 > 0:11:23Not a too light orange, quite a darkish orange.
0:11:23 > 0:11:25- Right, OK.- Does that happen after or before?
0:11:25 > 0:11:27- That'll happen at the end. - At the end.
0:11:27 > 0:11:30- So it's just literally like a food colouring type of thing?- Yes.
0:11:30 > 0:11:33Trishna's been very keen on this orange-coloured gin right from
0:11:33 > 0:11:36the start, but I've not seen many coloured gins on the market
0:11:36 > 0:11:40and those that are coloured are coloured by natural ingredients,
0:11:40 > 0:11:43not by food colorants, and that's a risky choice.
0:11:44 > 0:11:45Lunchtime.
0:11:45 > 0:11:46Can I have...
0:11:46 > 0:11:49- Literally, like colonisation sort of map?- Right.
0:11:49 > 0:11:51Like, East India Trading Company, that kind of thing.
0:11:51 > 0:11:53Coming up with the branding...
0:11:53 > 0:11:57Like a black background and the map's etched in white.
0:11:57 > 0:11:58..Frances.
0:11:58 > 0:12:00It's a shame we couldn't get England on there.
0:12:00 > 0:12:03Because we're not that far off getting England on there.
0:12:03 > 0:12:06It would just be quite nice to get it on there. There we go.
0:12:06 > 0:12:07- So much better.- OK.
0:12:07 > 0:12:10That's... I really, really like that.
0:12:10 > 0:12:12I actually got an A* in geography, you know.
0:12:14 > 0:12:16I'm going to try my team, see if we can hear from them.
0:12:16 > 0:12:18PHONE RINGS
0:12:18 > 0:12:21- 'This is the Vodafone voicem...' - HANGS UP
0:12:21 > 0:12:22I'm just going to keep trying.
0:12:22 > 0:12:24PHONE RINGS
0:12:24 > 0:12:26Next door...
0:12:26 > 0:12:29So, gin with a double-I, to represent two people.
0:12:29 > 0:12:31In effect, you don't drink this gin alone.
0:12:31 > 0:12:33..still to agree on a concept,
0:12:33 > 0:12:36Jessica and project manager Courtney.
0:12:36 > 0:12:38Or, gin, but with an X.
0:12:38 > 0:12:40Yeah, but then what's the X representing?
0:12:40 > 0:12:41I don't know what it is,
0:12:41 > 0:12:44but everyone's kind of secretly talking about it.
0:12:44 > 0:12:45I prefer the top one.
0:12:46 > 0:12:49I feel like it's a bit... It's a bit lame.
0:12:49 > 0:12:50A bit like, two of us...
0:12:53 > 0:12:54What's the flavour?
0:12:54 > 0:12:57The flavour is raspberry and pink pepper.
0:12:57 > 0:12:58Drink Pink?
0:13:00 > 0:13:02I've worked with Courtney on previous tasks
0:13:02 > 0:13:04and the last task we worked on, he was brilliant.
0:13:04 > 0:13:06But at the moment, there's like a creative block.
0:13:06 > 0:13:07I just want to get started,
0:13:07 > 0:13:09I just want him to be decisive and make a decision.
0:13:09 > 0:13:13Do you want to go with the social aspect or do you want to go with X marks the spot?
0:13:13 > 0:13:15Choose your concept, then we'll think of the ideas around.
0:13:15 > 0:13:16Which one?
0:13:17 > 0:13:20- You want the social... - I'm really not bothered.
0:13:20 > 0:13:23- We just need to crack on. - OK. Well, let's do it. Giin. OK.
0:13:23 > 0:13:25Oh, thank God. High-five me now, honey.
0:13:28 > 0:13:29Back at the distillery...
0:13:31 > 0:13:33..refining her fruity flavours...
0:13:33 > 0:13:36It doesn't taste as much of raspberry as I'd hoped.
0:13:36 > 0:13:37..Alana.
0:13:37 > 0:13:40If I double it, is that going to have more of a raspberry taste?
0:13:40 > 0:13:43We said we hadn't tried distilling raspberry before.
0:13:43 > 0:13:45You will never know exactly what it's going to taste like.
0:13:45 > 0:13:47- I think we should add more raspberry.- OK.
0:13:47 > 0:13:49- So this is going to be a bit of a shot in the dark.- OK.
0:13:49 > 0:13:51Yeah, sounds good.
0:13:51 > 0:13:52PHONE RINGS
0:13:52 > 0:13:53You all right?
0:13:53 > 0:13:56Hi, Alana. We're just working on the logo.
0:13:56 > 0:13:57What name have you gone for?
0:13:57 > 0:14:00- PRONOUNCES WITH A HARD G - "Ghin". Or...
0:14:00 > 0:14:01"Zhin".
0:14:01 > 0:14:02Right.
0:14:02 > 0:14:04G-I-I-N.
0:14:04 > 0:14:08The story behind it is that this is a gin for drinking with your friends.
0:14:08 > 0:14:09I believe that's the best concept
0:14:09 > 0:14:11that we currently have and that's why we made that call.
0:14:11 > 0:14:14Well, I think you've made the wrong call.
0:14:14 > 0:14:15OK. Well...
0:14:15 > 0:14:17that's on my head, isn't it?
0:14:17 > 0:14:20I've put you in the position to focus on making an awesome drink,
0:14:20 > 0:14:22so if you could do that, that would be great.
0:14:22 > 0:14:24Will do, Courtney. Speak to you in a bit.
0:14:24 > 0:14:26It literally doesn't mean anything to me.
0:14:26 > 0:14:29You would just be like, "Why has that gin got two Is?"
0:14:29 > 0:14:31You wouldn't go, "Why has that gin got two Is?
0:14:31 > 0:14:33"Oh, because you share it with friends."
0:14:33 > 0:14:34It's stupid, I think.
0:14:35 > 0:14:37Mid afternoon.
0:14:37 > 0:14:38Ooh.
0:14:39 > 0:14:41That's quite nice, isn't it?
0:14:41 > 0:14:44While Grainne and Trishna sample their spicy gin...
0:14:44 > 0:14:45I really like it.
0:14:47 > 0:14:48Whoa, that makes your whole...
0:14:50 > 0:14:53..adding the final details to her label...
0:14:53 > 0:14:54Speckles here.
0:14:54 > 0:14:57Speckle, speckles, speckles.
0:14:57 > 0:14:58..Frances.
0:14:58 > 0:15:02So, on the back label will be the ingredients,
0:15:02 > 0:15:04but this is the thing, I don't actually know
0:15:04 > 0:15:06what they're choosing for the recipe at the moment.
0:15:06 > 0:15:08PHONE RINGS
0:15:10 > 0:15:12'This is the Vodafone...'
0:15:12 > 0:15:14Why does my team ignore me?
0:15:19 > 0:15:20Don't do that, we have to sell it!
0:15:24 > 0:15:26PHONE RINGS
0:15:30 > 0:15:31Mmm!
0:15:33 > 0:15:35- It nearly tastes like... - It's so nice.
0:15:35 > 0:15:37I need one of those distillers at home.
0:15:39 > 0:15:42- PHONE RINGS - 'This is the Vodafone...'
0:15:42 > 0:15:45We really need the ingredients now, the alcohol content.
0:15:45 > 0:15:47We're sort of up to the limit of what we can do now.
0:15:47 > 0:15:49Obviously, on this team, there's only one of me
0:15:49 > 0:15:52and I'm not getting really a lot from the project management team.
0:15:52 > 0:15:55I'm doing some packaging and I don't even know their flavours.
0:15:55 > 0:15:57So they really need to get a jiggle on.
0:15:57 > 0:16:02I keep forgetting... I don't want it to be... But I...
0:16:02 > 0:16:03I have to stop drinking this.
0:16:06 > 0:16:075pm.
0:16:09 > 0:16:13Creating a cocktail to help sell their gin, Alana.
0:16:13 > 0:16:15That's cool.
0:16:15 > 0:16:17- That's really, really nice. - PHONE RINGS
0:16:17 > 0:16:18Excuse me.
0:16:18 > 0:16:21- Hi, you all right? - Good, Alana. Just to check with you,
0:16:21 > 0:16:23what's the colour looking like on the gin?
0:16:23 > 0:16:25- It's clear.- Can we...?
0:16:25 > 0:16:27- No, leave it clear then.- No, no, no.
0:16:27 > 0:16:28Can we add pink into it, please?
0:16:28 > 0:16:31You can do it, it's really frowned upon.
0:16:31 > 0:16:33- I think it should be clear. - Right, we need to make a decision on this now.
0:16:33 > 0:16:36Alana, do you think it's going to look better clear
0:16:36 > 0:16:38or with a bit of pink in it? What's your instinct saying?
0:16:38 > 0:16:40- Clear.- OK, let's do it.
0:16:40 > 0:16:42- All right, bye.- Cheers, bye.
0:16:42 > 0:16:43PHONE RINGS
0:16:43 > 0:16:456:30.
0:16:45 > 0:16:49Half an hour till packaging must be sent to the printers.
0:16:49 > 0:16:52No-one's answering my calls whatsoever.
0:16:52 > 0:16:56No-one is answering my calls whatsoever.
0:16:56 > 0:16:59It's got the spice, that's what we're looking for.
0:16:59 > 0:17:01Put a touch of pepper in there.
0:17:01 > 0:17:02Whoa, whoa, whoa.
0:17:02 > 0:17:03Spicy enough!
0:17:05 > 0:17:07- COURTNEY:- Hi, Alana, we need the ingredients.
0:17:07 > 0:17:08- Raspberries...- Yep.
0:17:08 > 0:17:10Lemon and pink pepper.
0:17:10 > 0:17:12PHONE RINGS
0:17:12 > 0:17:14'This is the Vodafone...'
0:17:14 > 0:17:15No-one's really listening to me today
0:17:15 > 0:17:17and it's actually starting to really piss me off.
0:17:17 > 0:17:19Oh, not you.
0:17:19 > 0:17:21Are you all right?
0:17:21 > 0:17:22Too much gin?
0:17:22 > 0:17:24Can you just play around with some colours,
0:17:24 > 0:17:26like this, the bright blues or the bright greens?
0:17:26 > 0:17:28- Just play around with it. - Yeah, let's do it.
0:17:28 > 0:17:32Quickly now then. Can you just click on Giin, please?
0:17:32 > 0:17:34- PHONE RINGS - So it's five minutes to go until the deadline.
0:17:34 > 0:17:36God knows what they're doing.
0:17:36 > 0:17:38- Colony Spice or Colony Fusion, we'll call it.- Colony Spice.
0:17:38 > 0:17:40"Can I get a Colony Spice, please?"
0:17:40 > 0:17:41Make that two.
0:17:43 > 0:17:44PHONE RINGS
0:17:46 > 0:17:50Just put, instead of ingredients, put, "Enhanced with exotic spices."
0:17:51 > 0:17:54At the end of the day, I'm just going to have to go with my inkling here.
0:17:57 > 0:17:587pm.
0:17:58 > 0:18:00- Good luck.- Cheers.
0:18:00 > 0:18:02Flavours finalised...
0:18:02 > 0:18:04- Thank you so much. - Cheers, thanks for all your effort.
0:18:04 > 0:18:06..design work done.
0:18:06 > 0:18:10I'm the only creative person in my company, so it's been quite difficult to take comments on board,
0:18:10 > 0:18:11but hopefully we've created
0:18:11 > 0:18:13something that we can sell to retailers tomorrow.
0:18:13 > 0:18:16- Let's go.- No more gin today. - Thanks so much for all your help.
0:18:16 > 0:18:19I've had a really interesting experience in this distillery.
0:18:19 > 0:18:20There was a lot of alcohol consumed.
0:18:20 > 0:18:22I think I just need sleep now.
0:18:22 > 0:18:2419 missed calls?
0:18:32 > 0:18:337am.
0:18:36 > 0:18:37I started calling you at 6pm, all right?
0:18:37 > 0:18:40To get the ingredients because they had to be on there,
0:18:40 > 0:18:41along with the alcohol content.
0:18:41 > 0:18:43Is the ingredients on the thing then?
0:18:43 > 0:18:46No, because the deadline had hit.
0:18:46 > 0:18:48All that's on there is, "Enhanced with exotic spices".
0:18:48 > 0:18:49That was all I could put.
0:18:49 > 0:18:51And if you don't like it, tough.
0:18:54 > 0:18:55All right.
0:18:55 > 0:18:56Let's see what we've got.
0:18:56 > 0:18:58For Courtney's team...
0:18:58 > 0:18:59ALANA SINGS A FANFARE
0:18:59 > 0:19:02..a first look at their finished product.
0:19:02 > 0:19:05We need to pronounce it as "Ghin"
0:19:05 > 0:19:07Or "Zhin".
0:19:07 > 0:19:08Yeah.
0:19:08 > 0:19:11- "Zhin".- "Zhin".- "Zhin".
0:19:11 > 0:19:13The name itself, you know,
0:19:13 > 0:19:16I do think potentially we might have people asking questions,
0:19:16 > 0:19:17- but, you know...- Well, it's unusual.
0:19:17 > 0:19:19The fact that it is gin, but spelt differently,
0:19:19 > 0:19:22that's what makes it stand out, for me.
0:19:22 > 0:19:25- It smells like gin. - Does it smell like raspberries?
0:19:26 > 0:19:28It smells more like gin.
0:19:31 > 0:19:34I think the key thing is going to be that smell.
0:19:34 > 0:19:37It doesn't taste of raspberry or smell like raspberry.
0:19:37 > 0:19:41So, yeah, I'm slightly disappointed with Alana's performance.
0:19:41 > 0:19:42- GRAINNE:- I love the bottle.
0:19:42 > 0:19:44What do you think of the colour?
0:19:44 > 0:19:46I'm not sure about the colouring.
0:19:48 > 0:19:50The map looks great.
0:19:50 > 0:19:52- Trishna?- Yeah, I really like it, Fran, well done.
0:19:54 > 0:19:55I think it's great.
0:19:55 > 0:19:58- Trishna, you don't seem overly... Are you all right?- No, I am.
0:19:58 > 0:20:01Honestly, it's really nice. Well done, Fran.
0:20:01 > 0:20:03Trishna seems to be a little bit off key today.
0:20:03 > 0:20:05So what if we don't have the ingredients on it?
0:20:05 > 0:20:06I know it was a mistake,
0:20:06 > 0:20:09but we can't set ourselves up for failure already,
0:20:09 > 0:20:12we haven't even got out the day yet.
0:20:12 > 0:20:15Today, teams must pitch their gin
0:20:15 > 0:20:18to three major retailers.
0:20:18 > 0:20:20The first one, only two of us can do it.
0:20:20 > 0:20:22- Mmm-hmm.- And one of us needs to go and do consumer testing.
0:20:22 > 0:20:24I'm thinking of keeping the teams the same
0:20:24 > 0:20:26and Alana going out and doing the consumer testing.
0:20:26 > 0:20:28Do you not think maybe you'd be missing a trick?
0:20:28 > 0:20:31I can speak well and I will sell this product.
0:20:31 > 0:20:33So, yeah, that does make better sense then, if we...
0:20:34 > 0:20:40OK, so, first things first then, the first pitch is being led by Frances.
0:20:40 > 0:20:43- Mmm-hmm.- And then it is Trishna into the ingredients.
0:20:43 > 0:20:44While youse are doing the first one,
0:20:44 > 0:20:47- I'm going to go and get the consumer research. OK?- Yeah.
0:20:48 > 0:20:4910am.
0:20:52 > 0:20:55While half of each team head off to the first pitch...
0:20:55 > 0:20:57Do you remember how I pronounced it earlier?
0:20:57 > 0:20:59- "Ghin."- No...- I'm joking!
0:20:59 > 0:21:01No, it wasn't.
0:21:01 > 0:21:03- It was...- "Zhin".- "Zhin".
0:21:03 > 0:21:06..the rest will gather feedback from the public.
0:21:06 > 0:21:09If you've seen this sitting on a shelf, would you buy it?
0:21:09 > 0:21:11- Gin is normally clear. - Clear.- So, if you look at that,
0:21:11 > 0:21:13you'd think there's something wrong with it.
0:21:13 > 0:21:17Testing out Colony Gin on consumers, Grainne.
0:21:17 > 0:21:18To be totally honest,
0:21:18 > 0:21:20I've got slight negative connotations with the word colony.
0:21:20 > 0:21:24- OK.- So, that, if I really thought about it, would put me off.
0:21:24 > 0:21:27- Do you drink gin yourself? - No, I don't.- You don't.
0:21:27 > 0:21:31- This is quite nice. - So you would buy our Colony Gin?
0:21:31 > 0:21:32- I would.- You would.- Yeah.
0:21:32 > 0:21:34Perfect, that's what I like to hear.
0:21:34 > 0:21:36Do you want to have a quick chat and try some gin?
0:21:36 > 0:21:38On the other team...
0:21:38 > 0:21:39- That's really nice. - That's really nice.
0:21:39 > 0:21:42..Jessica looks for fans of their fruity drink.
0:21:42 > 0:21:44What would you change about the labelling?
0:21:44 > 0:21:46You could change the colour to suit the flavour.
0:21:46 > 0:21:48Maybe even another colour?
0:21:48 > 0:21:50It doesn't say raspberry to me.
0:21:51 > 0:21:52Watford.
0:21:54 > 0:21:57With over 200 branches nationwide,
0:21:57 > 0:22:00first stop for Alana and Courtney,
0:22:00 > 0:22:03wines and spirits merchant, Majestic.
0:22:03 > 0:22:05- Hello!- Hi there!- Hi, good morning.
0:22:05 > 0:22:08Just bear with us a couple of minutes, we'll get it all set up...
0:22:08 > 0:22:11- No problem at all. - And we'll show you our product. - You get yourselves sorted.
0:22:11 > 0:22:13The first question is how to pronounce it.
0:22:13 > 0:22:14Oh, we'll tell you.
0:22:15 > 0:22:19Should have learned how to open one of these up before I started.
0:22:19 > 0:22:20- An easel.- Yeah...
0:22:20 > 0:22:22Is that right? No, it's not.
0:22:22 > 0:22:23Erm, bear with me one moment.
0:22:25 > 0:22:27I mean, I feel we can just do this.
0:22:27 > 0:22:29- There we go.- Erm...
0:22:29 > 0:22:32As we are creating a new product, erm...
0:22:32 > 0:22:35which is fruit-flavoured, or, sorry,
0:22:35 > 0:22:37fruit-infused, I should say. Erm...
0:22:37 > 0:22:41We felt it would be a younger market that would be more acceptable to
0:22:41 > 0:22:43trying a new product, erm, out there.
0:22:44 > 0:22:47Courtney is incredibly boring.
0:22:47 > 0:22:48Pitching is not his strength,
0:22:48 > 0:22:51he has no personality, no character, no warmth.
0:22:51 > 0:22:53No passion coming through.
0:22:53 > 0:22:56Erm, well, our gin is "Zhin".
0:22:56 > 0:22:59- "Zhin", OK.- Yeah.
0:22:59 > 0:23:04The concept behind it is that we are three friends that have wanted
0:23:04 > 0:23:08to create a gin to drink with our friends, rather than alone.
0:23:08 > 0:23:10So, that's why we've come up with the concept of the name,
0:23:10 > 0:23:12Giin, with a double-I.
0:23:12 > 0:23:14That's the story, and it's three friends,
0:23:14 > 0:23:16why don't you have three Is in it?
0:23:16 > 0:23:18That's why we didn't bring her with us today.
0:23:18 > 0:23:21We just thought it wouldn't add up to the bottle.
0:23:22 > 0:23:25Before you taste, if you have a smell,
0:23:25 > 0:23:27you get that real raspberry aroma
0:23:27 > 0:23:30and I really believe that the fruitiness in this shines through.
0:23:30 > 0:23:32I'm not sure I get raspberry.
0:23:34 > 0:23:36It's not standing out.
0:23:36 > 0:23:37No.
0:23:37 > 0:23:39I need a bit more.
0:23:39 > 0:23:41Thanks for taking the time. I hope you enjoyed the product.
0:23:41 > 0:23:43- It was different.- Cheers, thanks. - See you.
0:23:43 > 0:23:47The whole USP of the product, and it doesn't taste of raspberries!
0:23:47 > 0:23:49For Giin... PHONE RINGS
0:23:49 > 0:23:51You all right, Jessica?
0:23:51 > 0:23:53..one pitch down, two to go.
0:23:53 > 0:23:55I tell you what I found out from consumer research,
0:23:55 > 0:23:57people didn't like the brand colour,
0:23:57 > 0:23:59they thought it could be more colourful. And, to be honest,
0:23:59 > 0:24:01it's crucial to mention, at the next pitch,
0:24:01 > 0:24:04we personally like the colour, but in hindsight,
0:24:04 > 0:24:05doing our consumer research...
0:24:05 > 0:24:07No, no, no, no - we're not going through...
0:24:07 > 0:24:10- We're not going with any doubts. - I don't think there's a doubt.
0:24:10 > 0:24:14Oh, I do, Jessica, and so I don't want that to be in there, please.
0:24:14 > 0:24:17At the end of the day, I'm going to back you, but I'm still going to express my opinion.
0:24:17 > 0:24:20Do not bring up the negatives in a big pitch.
0:24:20 > 0:24:23I'm not going to bring... You're not listening to me. I'm not going to bring up the negatives.
0:24:23 > 0:24:26I'm saying, I think we should give the big, independent re...
0:24:26 > 0:24:27- 'Jessica?'- Please, I'm speaking.
0:24:27 > 0:24:29'I know and I'm just speaking...'
0:24:29 > 0:24:31We'll just speak about it in person, OK?
0:24:31 > 0:24:33Right, bye.
0:24:33 > 0:24:35I'm fuming.
0:24:35 > 0:24:37Next to meet with the wines and spirits merchant...
0:24:37 > 0:24:39- Hello!- Hello, how are you?
0:24:39 > 0:24:41..Trishna and Frances.
0:24:43 > 0:24:44As I'm sure you're aware,
0:24:44 > 0:24:47the gin market's worth just shy of £1 billion,
0:24:47 > 0:24:49that I'm sure you guys are keen to take a slice of.
0:24:49 > 0:24:51But in order to take a slice properly,
0:24:51 > 0:24:54- you need the right brand... - LOUD, RUSTLING NOISES
0:24:54 > 0:24:56..and I feel we have that for you here today.
0:24:56 > 0:24:59So, there's a growing target market, the connoisseur.
0:24:59 > 0:25:02What they really want more than anything is a drink that means something,
0:25:02 > 0:25:05- it takes them on a journey of taste... - DROPS GLASS
0:25:05 > 0:25:08..so we've developed a journey of taste for them within our brand.
0:25:08 > 0:25:10It's about rejuvenation of exciting spices...
0:25:10 > 0:25:11DROPS LID
0:25:11 > 0:25:13- Sorry.- Are you all right?
0:25:15 > 0:25:18At the height of the British Empire, the world was embracing change.
0:25:18 > 0:25:21Exotic delicacies and sensational spices where being discovered
0:25:21 > 0:25:24across all of the colonies. So, if you want to talk them through?
0:25:24 > 0:25:27- Yeah.- And I will tweak this for them.
0:25:27 > 0:25:31Juniper, coriander seeds and angelica root come together
0:25:31 > 0:25:35with grains of paradise, giving a sense of authenticity,
0:25:35 > 0:25:37but a classic, rich and balanced taste.
0:25:40 > 0:25:41I think the taste you've got is really good.
0:25:41 > 0:25:44- It's sweet, then the spices come through.- Brilliant.
0:25:44 > 0:25:47I actually quite liked the product. The story's actually not too bad,
0:25:47 > 0:25:51stories are really important for our store teams, in order to sell it.
0:25:51 > 0:25:53- I'm slightly put off by the colour. - OK.- Just slightly.
0:25:53 > 0:25:55We've transitioned that quite neatly across into the
0:25:55 > 0:25:57branding, so does marry quite well.
0:25:57 > 0:25:59- The colour is from the orange peel? - It is, yes.
0:25:59 > 0:26:02- There's nothing artificial...? - It's completely natural.
0:26:02 > 0:26:05- Thank you so much.- See you later. - See you later, bye.
0:26:05 > 0:26:06- KARREN:- They told the potential buyer
0:26:06 > 0:26:08that the colouring came from natural orange peel.
0:26:08 > 0:26:11Well, it didn't. It was added in as an additive
0:26:11 > 0:26:14to turn it that sort of strange, tangerine colour.
0:26:14 > 0:26:15It was a complete lie.
0:26:17 > 0:26:18Lunchtime.
0:26:19 > 0:26:22Courtney's next client,
0:26:22 > 0:26:24supermarket giant Tesco.
0:26:26 > 0:26:30With a worldwide turnover of almost £50 billion a year.
0:26:30 > 0:26:32Hi!
0:26:32 > 0:26:34First, a chance to perfect the pitch.
0:26:34 > 0:26:37I think you're both being stupid. You're not listening to market research.
0:26:37 > 0:26:41- You've not listened to how many... - No, no, no...- Let me finish, please can I finish?
0:26:41 > 0:26:43No, we can totally understand where you're coming from.
0:26:43 > 0:26:46I think we've maybe just, like, clashed heads a little bit.
0:26:46 > 0:26:48I think it would be awful if we went in and go,
0:26:48 > 0:26:50look, this is our product, we have got a few concerns with it.
0:26:50 > 0:26:52That's what I was worried about.
0:26:52 > 0:26:54Alana, I've got common sense when I'm pitching.
0:26:54 > 0:26:57I'm not going to go in and, like, list a load of negatives.
0:26:57 > 0:26:58Do you know what I mean?
0:26:58 > 0:27:00I feel like there's a negative vibe here right now.
0:27:00 > 0:27:03- Why?- There's not a negative vibe. - Let's smash it, yeah?
0:27:07 > 0:27:08- Hiya, good afternoon.- Hi.
0:27:08 > 0:27:10Hello, nice to meet you.
0:27:10 > 0:27:13Erm, we've been working hard to create a new...
0:27:13 > 0:27:17New and unique gin that is based towards the...
0:27:17 > 0:27:18gin drinkers.
0:27:18 > 0:27:19Erm...
0:27:21 > 0:27:23Where are we on this one?
0:27:23 > 0:27:25Erm...
0:27:27 > 0:27:30And, yeah, we've also got a cocktail that we created.
0:27:30 > 0:27:35It's basically bringing it back to the young, fun, coolness.
0:27:35 > 0:27:37The correct way of pronouncing it, as I said,
0:27:37 > 0:27:40the correct way of pronouncing it is "Zhin".
0:27:40 > 0:27:42Giin - share a drink with a friend.
0:27:42 > 0:27:44Yeah, so share a Giin.
0:27:44 > 0:27:45- Share a Giin.- Yeah.
0:27:45 > 0:27:47One thing which is crucial is that we did realise,
0:27:47 > 0:27:50from consumer research, was, we had the branding set out,
0:27:50 > 0:27:53just so we could get a feel of exactly what the branding is
0:27:53 > 0:27:55but to match the raspberry and pink pepper,
0:27:55 > 0:27:58it makes sense to do the colour in a pink colour.
0:27:58 > 0:28:00With regards to the customer feedback...
0:28:00 > 0:28:03- Yeah?- Were they sampling the drink? - Yes.
0:28:03 > 0:28:06Well, first of all I gave them a little sample of the cocktail
0:28:06 > 0:28:08and a little sample of the actual gin.
0:28:08 > 0:28:09And they absolutely loved it.
0:28:09 > 0:28:12I asked them to describe what sort of flavours they could taste,
0:28:12 > 0:28:15they mentioned the raspberries. And also, we found out also...
0:28:15 > 0:28:17I think, just to actually answer your question, when we tested it
0:28:17 > 0:28:20with the consumers, it wasn't in the bubbling glasses,
0:28:20 > 0:28:22- it was just in, as it was. - Oh, sorry.
0:28:22 > 0:28:24We'd be absolutely over the moon to work with you guys.
0:28:24 > 0:28:28- We could roll out our products in all of your stores across the country.- Great, thanks.
0:28:28 > 0:28:29OK.
0:28:31 > 0:28:33So, how do you think that went, guys?
0:28:33 > 0:28:35It was a bloody waffle-off!
0:28:35 > 0:28:37Yeah, I don't think it went well.
0:28:37 > 0:28:39We can't just talk at people.
0:28:39 > 0:28:42You absolutely do not waffle at someone.
0:28:42 > 0:28:45I don't think I did waffle. I think they asked a question, I answered it.
0:28:45 > 0:28:48I think we got the information across that we wanted to.
0:28:48 > 0:28:49Yeah, and more!
0:28:49 > 0:28:51It didn't go as well as I'd have liked it to.
0:28:51 > 0:28:53I feel that we were barking at them.
0:28:56 > 0:28:58Next through the supermarket doors...
0:28:58 > 0:29:01- This is a massive one for us. - Yeah.- It's exciting.- Huge.
0:29:01 > 0:29:02..Grainne's girls.
0:29:02 > 0:29:05I'm going to engage with them on the actual market research
0:29:05 > 0:29:06that happened this morning.
0:29:06 > 0:29:09A woman who doesn't even drink gin at all, she tasted this,
0:29:09 > 0:29:12she was surprised at the spices, at the warmth of it going down,
0:29:12 > 0:29:14it wasn't sharp, it wasn't horrible, you know?
0:29:14 > 0:29:15So, she liked the combination of...
0:29:15 > 0:29:18- That's the one, we definitely want to talk about that.- Yeah.
0:29:18 > 0:29:21- Let's go and nail this. - Let's do it, girls.- Perfect.
0:29:21 > 0:29:22- Hello!- Hi.- How are youse?
0:29:22 > 0:29:24- Yeah, very good.- Good, good.
0:29:24 > 0:29:28Today, we're here to introduce you to a brand-new gin.
0:29:28 > 0:29:30And we are bringing you spices from afar.
0:29:30 > 0:29:32And we are Colony Gin.
0:29:32 > 0:29:34- Is that a map I can see here? - It is, yes.
0:29:34 > 0:29:35And what's that a map of?
0:29:35 > 0:29:37And it's India behind it.
0:29:37 > 0:29:40- Is that a map of India, is it? - Yeah, with... Layered above.
0:29:40 > 0:29:41So, it's East Asia there.
0:29:41 > 0:29:44- Asia?- Yeah, India is there.
0:29:44 > 0:29:45It's in the centre.
0:29:45 > 0:29:49So, we really wanted the taste of Colony Gin to match our brand,
0:29:49 > 0:29:51story and a gin that was unique but classic,
0:29:51 > 0:29:54that incorporates exotic spices.
0:29:54 > 0:29:56How did you find it?
0:29:56 > 0:29:59Erm, it's not overly pleasant.
0:30:00 > 0:30:03Well, at the minute, you've got your jupiner...
0:30:03 > 0:30:05Jupiner... Juniper! Sorry!
0:30:05 > 0:30:10But we wanted to add then into our concept of spices from afar.
0:30:12 > 0:30:15And, actually, 9/10 in the consumer testing this morning
0:30:15 > 0:30:18did actually like the taste.
0:30:18 > 0:30:24- The colour of the liquid looks a bit like a Scottish soft drink.- Yeah.
0:30:24 > 0:30:26But, obviously, if you would like to place an order,
0:30:26 > 0:30:28and you weren't happy with the colouring,
0:30:28 > 0:30:30I'm sure it's something that we'd be able to take out.
0:30:30 > 0:30:32If we did take away colour here,
0:30:32 > 0:30:34what differentiates this particular gin?
0:30:34 > 0:30:37We wouldn't want to take away the colour, that is what the brand is all about.
0:30:37 > 0:30:39We want people to remember,
0:30:39 > 0:30:42that's that orange-coloured gin that we like or we want to keep buying.
0:30:42 > 0:30:45So we wouldn't want to change that colour at all.
0:30:45 > 0:30:47- Thank you.- See youse later.
0:30:47 > 0:30:50- That was brutal! - That was brutal, really brutal.
0:30:50 > 0:30:54Grainne, what we also didn't say in there, and I really wanted to get it in there,
0:30:54 > 0:30:58was about the lady that doesn't even drink gin, and she tried it,
0:30:58 > 0:31:01and she was like, "I would buy that gin."
0:31:01 > 0:31:05That was a key quote from that thing that we had to get in there.
0:31:05 > 0:31:08I think Grainne struggled to get a lot of stuff out, so I feel,
0:31:08 > 0:31:11like, what was the point of her talking, really?
0:31:11 > 0:31:14Because the whole point of her part of the pitch was talk about the research she'd got.
0:31:14 > 0:31:17And she didn't really talk about that at all.
0:31:19 > 0:31:22To be honest, what she'd said to us that she was going to say in that
0:31:22 > 0:31:26pitch, she didn't say about the lady that doesn't drink gin, it's like...
0:31:26 > 0:31:28- I know.- Had she had said her consumer testing...
0:31:28 > 0:31:32- No, I agree!- But, Frances, the problem is, you agree,
0:31:32 > 0:31:33but you don't ever say it to the person.
0:31:33 > 0:31:35- I said it to her there! - No, you didn't.
0:31:35 > 0:31:37If you think that what's happening is effective,
0:31:37 > 0:31:39you've got to tell her! You've got to tell her!
0:31:39 > 0:31:41I'm just going to call her now.
0:31:41 > 0:31:43- PHONE RINGS - Hello.
0:31:43 > 0:31:45- Hiya, you all right? - I'm good, how are you?
0:31:45 > 0:31:48I think the problems with the last pitch, we do need to learn from,
0:31:48 > 0:31:49was an absolute lack of structure.
0:31:49 > 0:31:52You've got to be able to direct the room a little bit more.
0:31:52 > 0:31:53What?
0:31:53 > 0:31:55Right, when we did the pitch...
0:31:55 > 0:31:58I heard you. No, I heard you, Frances, I heard you.
0:31:58 > 0:32:00- And I think you're a little bit... - I'm just trying...
0:32:00 > 0:32:02You know... You have never seen...
0:32:02 > 0:32:04- What did you just say? - I can't get it through to you,
0:32:04 > 0:32:06I really, really believe in you, I think you're fully capable,
0:32:06 > 0:32:08but what I'm trying to get across...
0:32:08 > 0:32:11It just sounds a bit patronising, to be honest.
0:32:11 > 0:32:15But, Grainne, what we need to do, when you close it,
0:32:15 > 0:32:18you need to talk about that market research, the one that was...
0:32:18 > 0:32:20Trishna, we are going to talk,
0:32:20 > 0:32:23we're definitely talking about market research,
0:32:23 > 0:32:25but all three of us. Do you understand what I'm saying?
0:32:25 > 0:32:27- OK?- Yeah, that's fine.
0:32:27 > 0:32:29It's up to you, you're the project manager,
0:32:29 > 0:32:31you decide how you want to do it.
0:32:34 > 0:32:36Central London.
0:32:36 > 0:32:39So, last pitch of the day.
0:32:39 > 0:32:43The group behind some of London's most popular pubs,
0:32:43 > 0:32:44Barworks.
0:32:44 > 0:32:47So, as three friends, we really wanted to create a drink
0:32:47 > 0:32:51that you could literally share with your friends.
0:32:51 > 0:32:54And then, from that, we decided to create Giin.
0:32:54 > 0:32:57If you were to place this in your bar, people would be like,
0:32:57 > 0:32:58"What is that, how do you pronounce that?"
0:32:58 > 0:33:02So people would be more interested in purchasing Giin.
0:33:02 > 0:33:04It's fruity, but a little bit different.
0:33:04 > 0:33:05You get the pink pepper initially,
0:33:05 > 0:33:08and then you get the raspberry afterwards.
0:33:08 > 0:33:11I like a dry gin. I wouldn't want too much raspberry,
0:33:11 > 0:33:12and it was just enough, I think.
0:33:12 > 0:33:15So, this is our Raspberryruption.
0:33:15 > 0:33:16Is it dangerous?
0:33:17 > 0:33:18There you go.
0:33:18 > 0:33:22It's something that could be replicated in your bars very easily.
0:33:22 > 0:33:24This is edged slightly gimmicky.
0:33:25 > 0:33:27It's Halloween, for me.
0:33:27 > 0:33:30- I think that's kind of ruined it for me, a little bit.- Yeah? OK.
0:33:30 > 0:33:33I couldn't taste the gin at all.
0:33:33 > 0:33:36Erm, but, ultimately, if you were to stock it,
0:33:36 > 0:33:38you could serve it however you wanted.
0:33:38 > 0:33:42And I think it would be a perfect mixer in a lot of drinks.
0:33:42 > 0:33:44- Thanks a lot, cheers. - Thanks, bye.
0:33:44 > 0:33:47I feel like it's been a very difficult task to manage.
0:33:47 > 0:33:49We're all very strong personalities.
0:33:49 > 0:33:51I just hope that I'll take us to that finish line
0:33:51 > 0:33:53and get us into that final five.
0:33:53 > 0:33:55- I really need a drink after that. - I do!
0:33:57 > 0:33:58For Colony Gin...
0:33:58 > 0:34:00- Hello.- Hello!
0:34:01 > 0:34:04..last chance to capture a sale.
0:34:04 > 0:34:06So, with this gin, we've got grains of paradise,
0:34:06 > 0:34:08which is the black pepper, the aftertaste. Did you taste that after?
0:34:08 > 0:34:10I think it tastes pretty good.
0:34:12 > 0:34:16Yeah, I just don't understand why you've made an orange drink?
0:34:16 > 0:34:21I mean, if you order a gin and tonic and it comes as a murky...
0:34:21 > 0:34:23- dishwater...- I understand, I understand that completely.
0:34:23 > 0:34:25It doesn't change any of the flavours
0:34:25 > 0:34:27or ingredients in the actual gin itself.
0:34:27 > 0:34:29If it doesn't change the flavour, why are you adding it?
0:34:29 > 0:34:30We want a repeat customer,
0:34:30 > 0:34:32and we want somebody to be able to go in and say,
0:34:32 > 0:34:34"Oh, there's that orange gin again."
0:34:34 > 0:34:36What was it that you coloured it with?
0:34:36 > 0:34:37It was a natural ingredient.
0:34:37 > 0:34:39Which was?
0:34:39 > 0:34:41Like, a food colouring.
0:34:41 > 0:34:44The gin market isn't about being different for different's sake.
0:34:44 > 0:34:48- OK, yeah.- It's about quality, and it's about coming up with something
0:34:48 > 0:34:51unique for a reason, not just unique for unique's sake.
0:34:51 > 0:34:55What was your decision behind not listing all of the botanicals?
0:34:55 > 0:34:56That's not particularly transparent.
0:34:56 > 0:34:59That's something we would definitely tweak and change at that process.
0:34:59 > 0:35:01OK.
0:35:01 > 0:35:04- Colony, I don't think of good things...- Mm-hm.- ..with the word.
0:35:04 > 0:35:08You think of the prisons, basically.
0:35:08 > 0:35:10You look at the bottle as well, you think Africa.
0:35:10 > 0:35:14Yeah, you've sort of centred your world map purely on Africa.
0:35:14 > 0:35:17India's actually at the top.
0:35:17 > 0:35:19That's Africa, no?
0:35:22 > 0:35:27If the taste is nice, he could possibly start pushing it.
0:35:27 > 0:35:30Nobody has an orange gin out. It could be a new rage.
0:35:31 > 0:35:33I think, possibly, with a little bit of tweaking,
0:35:33 > 0:35:36we're going to get some orders from the last two pitches.
0:35:36 > 0:35:39And they were interested. They didn't say, "No, they hated it."
0:35:39 > 0:35:41Fingers crossed!
0:35:41 > 0:35:47Pitches over. Gin sales, if any, will be sent through tonight.
0:35:47 > 0:35:49Tomorrow in the boardroom...
0:35:49 > 0:35:51last orders.
0:36:06 > 0:36:08Lord Sugar will see you now.
0:36:28 > 0:36:32Well, I sent you out to come up with your version of gin,
0:36:32 > 0:36:35so let's start with Titan, shall we?
0:36:35 > 0:36:38- Tell me what happened?- I was happy to take the role as project manager,
0:36:38 > 0:36:42and then Frances had made a strong point that she was very confident
0:36:42 > 0:36:45in branding and had a lot of experience in it,
0:36:45 > 0:36:47so myself and Trishna went on to the manufacturing side.
0:36:47 > 0:36:49We started brainstorming
0:36:49 > 0:36:52about what we were actually going to flavour it.
0:36:52 > 0:36:53You enjoyed that, didn't you, girls?
0:36:53 > 0:36:56- Yeah.- I haven't drank a spirit from away last year, so...
0:36:56 > 0:36:58I understand the opportunity was there for you
0:36:58 > 0:37:01not to actually drink it, you could actually just sample it
0:37:01 > 0:37:02and spit it out, is that right?
0:37:02 > 0:37:04- Yes. - Well, our spit bucket was empty.
0:37:04 > 0:37:07Yeah. By lunchtime, you must have been researched as a newt,
0:37:07 > 0:37:11- I would imagine. - We weren't far off that.- Yeah.
0:37:11 > 0:37:13Who decided to make it coloured?
0:37:13 > 0:37:15Myself and Grainne decided that we'd put a colour in,
0:37:15 > 0:37:17- just to make it stand out. - You did? Or...
0:37:17 > 0:37:19- Both of us.- Both of you, right.
0:37:19 > 0:37:21Tell me the various things that you chucked in this thing.
0:37:21 > 0:37:23Black pepper. So it gives that spice.
0:37:23 > 0:37:26And the grains of paradise kick in with the aftertaste.
0:37:26 > 0:37:28Right. And then orange peel?
0:37:28 > 0:37:31Yeah, we wanted to add something with a bit of zest into it.
0:37:31 > 0:37:32Would be good if the orange peel
0:37:32 > 0:37:34actually changed the colour, wouldn't it?
0:37:34 > 0:37:36- Yeah.- Who designed this label?
0:37:36 > 0:37:38- That was me. - You've got the story on here also.
0:37:38 > 0:37:41- Yeah. - At the height of the British Empire,
0:37:41 > 0:37:45a naval officer had gone around the world, visited colonial countries,
0:37:45 > 0:37:47picked up different spices, and has come back to the UK...
0:37:47 > 0:37:50- And that's why you called it Colony Gin?- Yeah.
0:37:50 > 0:37:52- KARREN:- I think you were quite frustrated, weren't you, Frances?
0:37:52 > 0:37:55Cos you wanted to put the ingredients list on your labelling.
0:37:55 > 0:37:57- FRANCES:- It was quite embarrassing.
0:37:57 > 0:38:00Unfortunately, we left the phone in a separate room,
0:38:00 > 0:38:03and there was 19 missed calls.
0:38:03 > 0:38:05- And...- Is that because you had too much gin?
0:38:05 > 0:38:07Erm...
0:38:07 > 0:38:10Hmm. So, next day, you're going to
0:38:10 > 0:38:12talk to the wine and spirit merchant,
0:38:12 > 0:38:13and who pitched that to them?
0:38:13 > 0:38:15Myself and Frances.
0:38:15 > 0:38:17I think it went quite well. They seemed to really like the taste,
0:38:17 > 0:38:19the definitely felt it was on that journey of
0:38:19 > 0:38:22going from sweet to spice. They did have a slight concern on the colour,
0:38:22 > 0:38:24but it wasn't a massive concern.
0:38:24 > 0:38:26And he said it'd definitely stand out.
0:38:26 > 0:38:29Well, you told him that it was orange because of the orange peel,
0:38:29 > 0:38:30which is why he wasn't overly concerned.
0:38:30 > 0:38:32- Yep.- Right.
0:38:32 > 0:38:35So, you then go into the supermarket pitch.
0:38:35 > 0:38:38Essentially, they tore every single aspect apart.
0:38:38 > 0:38:40I did offer to change the colour of the gin.
0:38:40 > 0:38:42I think when you've got a large retailer like that,
0:38:42 > 0:38:45you have to be willing to adapt yourself in order to fit them...
0:38:45 > 0:38:47- KARREN:- Problem is, Trishna didn't agree with you, did she?
0:38:47 > 0:38:49Yeah, because you can't just change everything,
0:38:49 > 0:38:51cos then what's your brand all about?
0:38:51 > 0:38:54So we kind of backtracked a little bit.
0:38:54 > 0:38:56So, I felt that in pitch number two,
0:38:56 > 0:38:59I didn't play any sort of role in it.
0:38:59 > 0:39:04So I got in a heated conversation with Frances.
0:39:04 > 0:39:07She was questioning my capability of holding a conversation in a room.
0:39:07 > 0:39:10I found her very patronising, very undermining
0:39:10 > 0:39:13and I found her really, really game-playing,
0:39:13 > 0:39:15to phone me five minutes before my pitch
0:39:15 > 0:39:17to nearly self-doubt myself.
0:39:17 > 0:39:20- That's how I felt. - Anyway, on the basis of that,
0:39:20 > 0:39:23you then decided to do the pitch to the bar chain, didn't you?
0:39:23 > 0:39:24- Yes.- So how did that go?
0:39:24 > 0:39:29The pitch went well. The bar chain just didn't like the colour of it.
0:39:29 > 0:39:30They also didn't like the name.
0:39:30 > 0:39:33All right. OK, so, Nebula.
0:39:33 > 0:39:36Courtney, you was the project manager, was that right?
0:39:36 > 0:39:39- Yeah.- Yeah. I think, running a product design company,
0:39:39 > 0:39:41I'm used to getting product from concept to market.
0:39:41 > 0:39:44I think it was blatantly obvious that Alana needed to go and create
0:39:44 > 0:39:46the product. I decided to go with the branding
0:39:46 > 0:39:50cos I felt it'd be the brand which would be the key decision in
0:39:50 > 0:39:53winning this task. So we then got the brand name,
0:39:53 > 0:39:55- Giin, with a double I.- Giin.
0:39:55 > 0:39:58What do you drink it with, toniic?
0:39:58 > 0:40:00I wanted to create something that people would look at it and go,
0:40:00 > 0:40:02"Hang on," they question it, how is that pronounced?
0:40:02 > 0:40:05Even if they don't know how to pronounce it, it still creates
0:40:05 > 0:40:07sparks of conversation, which is good for our brand.
0:40:07 > 0:40:09It's good if you don't know how to pronounce your brand?
0:40:09 > 0:40:11Well, "Nigh-key" or "Naik"?
0:40:11 > 0:40:13Who designed the label for this?
0:40:13 > 0:40:15- Those two.- That would be myself.
0:40:15 > 0:40:18Raspberry and pink pepper, and yet you use blue printing?
0:40:18 > 0:40:19Yeah, we, erm...
0:40:19 > 0:40:21It would have been nice if that, instead of being blue...
0:40:21 > 0:40:23- Yeah, I agree.- ..it had been pink.
0:40:23 > 0:40:26Anyway, we go to the wine merchant.
0:40:26 > 0:40:29- I led that pitch. Alana... - When you say you led the pitch,
0:40:29 > 0:40:31you had a bit of problem setting it up.
0:40:31 > 0:40:36Oh, yeah, I had an easel to put the storyboard on, however...
0:40:36 > 0:40:38That's a good start, with a gin pitch.
0:40:38 > 0:40:40Even the easel was legless, was it?
0:40:40 > 0:40:42Wasn't a great start, let's face it.
0:40:42 > 0:40:44I think it went well.
0:40:44 > 0:40:47I sorry to say, but Claude feeds back to me that you're not very good
0:40:47 > 0:40:51- at pitches.- I think the fact that we don't get much time to prepare
0:40:51 > 0:40:53for the pitch, and I have to talk about a product
0:40:53 > 0:40:57that is a new product which I'm not familiar with...
0:40:57 > 0:41:00- In my own business...- I mean, the thing is this - you're there,
0:41:00 > 0:41:02you've been told what the task is all about
0:41:02 > 0:41:04and you're in front of professionals.
0:41:04 > 0:41:06You shouldn't be fumbling, should you?
0:41:06 > 0:41:09Are you confident about pitching? Do you think you're pretty good at it?
0:41:09 > 0:41:11I wouldn't say it's my best skill, no.
0:41:11 > 0:41:15- So why did you do it then?- Because I felt that Jessica would be best
0:41:15 > 0:41:17- interacting with people in the street.- Mm.
0:41:17 > 0:41:20When the wine and spirit merchant actually came to taste the product,
0:41:20 > 0:41:24they didn't seem to get the fact there was any raspberries in there.
0:41:24 > 0:41:27No, and I have to admit, tasting it on the second day,
0:41:27 > 0:41:29from the small batch, when we upscaled it,
0:41:29 > 0:41:31it lost a little bit of the raspberry flavour.
0:41:31 > 0:41:34Right, and then you go to the big supermarket chain.
0:41:34 > 0:41:36Yeah, we came out of there thinking
0:41:36 > 0:41:39it was a completely disjointed and disorganised pitch.
0:41:39 > 0:41:40I think I maybe did go on
0:41:40 > 0:41:43a little bit in trying to get the points across.
0:41:43 > 0:41:45But they really enjoyed the gin.
0:41:45 > 0:41:47The supermarket enjoyed the gin.
0:41:47 > 0:41:49So, basically, you'd have done better shutting up and saying,
0:41:49 > 0:41:51"Here, take that. What do you think of it?"
0:41:51 > 0:41:52Yeah.
0:41:52 > 0:41:55How did you feel the bar pitch went then?
0:41:55 > 0:41:56They liked the taste of the gin.
0:41:56 > 0:42:00I understand they didn't like the cocktail, was that right?
0:42:00 > 0:42:02No, they didn't, but I thought it was really tasty.
0:42:02 > 0:42:04- Thought it was gimmicky, did they? - Exactly, just what they wanted(!)
0:42:04 > 0:42:06I saw a picture of it
0:42:06 > 0:42:09and I thought something like Phantom Of The Opera was going to appear.
0:42:09 > 0:42:12Right then, let's find out how many orders we got, shall we?
0:42:12 > 0:42:16So, Claude, start me off with the supermarket chain.
0:42:16 > 0:42:20Overall, the supermarket, they liked it.
0:42:20 > 0:42:23Subject to a few tweaks, they felt they would place an order
0:42:23 > 0:42:27for 1,200 bottles. A total order, therefore of £20,400.
0:42:27 > 0:42:31Right. And, Karren, how did your lot get on in the supermarket?
0:42:31 > 0:42:34I'm afraid the supermarket were just put off by the colour,
0:42:34 > 0:42:37so they didn't order any at all.
0:42:37 > 0:42:40But the wine and spirits merchants, they did like Colony Gin,
0:42:40 > 0:42:42and they placed an order of 240 bottles,
0:42:42 > 0:42:45so the order's worth £5,280.
0:42:46 > 0:42:49And, Claude, how did you get on in the wine and spirits merchant?
0:42:49 > 0:42:53Well, the wine and spirit merchant didn't like Nebula's gin
0:42:53 > 0:42:54so they placed no orders.
0:42:56 > 0:42:59Well, how did you get on in the bar chain then?
0:42:59 > 0:43:03They were impressed, and they take 3,000 bottles,
0:43:03 > 0:43:06giving a total of £51,000,
0:43:06 > 0:43:11and Nebula, therefore, secured orders worth £71,400.
0:43:11 > 0:43:14Right. And, Karren, the bar chain, how did they get on there?
0:43:14 > 0:43:17They didn't like it, and they didn't place any orders.
0:43:17 > 0:43:21- So your total orders... - ALANA:- Final five! Sorry.
0:43:21 > 0:43:25- KARREN:- So, the total value that you created was £5,280.
0:43:26 > 0:43:30So, no orders from the supermarket, no orders from the bar chain...
0:43:30 > 0:43:34- Yeah.- ..and, you, 3,000 bottles, that's very good.
0:43:34 > 0:43:38All right. So, as a perfect tonic to your hard work this week,
0:43:38 > 0:43:40I'm going to give you a taste of the high life
0:43:40 > 0:43:44and I've laid on a luxury helicopter ride for you...
0:43:44 > 0:43:48- Oh, my God!- ..so you can see the sights of London from above.
0:43:48 > 0:43:51And well done, and I'll see you on the next task.
0:43:51 > 0:43:55Thank you. (Good luck, girls.)
0:43:55 > 0:43:57Waaah!
0:43:58 > 0:43:59MUFFLED GIGGLING
0:43:59 > 0:44:01How did that happen?
0:44:01 > 0:44:05Let's go before they change their mind!
0:44:05 > 0:44:07You must know what went wrong in this task,
0:44:07 > 0:44:10so I think you need to go away and discuss it. OK?
0:44:11 > 0:44:12Off you go.
0:44:17 > 0:44:19- Oh, my God!- I like the colour.
0:44:21 > 0:44:25Hello, ladies and gentlemen, this is your project manager speaking.
0:44:25 > 0:44:28'Yeah, I'm beginning to get a taste of the high life, you know?'
0:44:28 > 0:44:31The £250,000, I do have a business plan to invest in it,
0:44:31 > 0:44:34but I'd quite like to buy a helicopter instead now!
0:44:37 > 0:44:38Oh, I tell you what,
0:44:38 > 0:44:40Lord Sugar has pulled this one right out of the bag!
0:44:40 > 0:44:42I can't even describe how much I want Lord Sugar
0:44:42 > 0:44:43as a business partner,
0:44:43 > 0:44:46and I'm willing to do whatever it takes to get it.
0:44:46 > 0:44:49Alana, you look a little queasy.
0:44:49 > 0:44:52'I feel like people are cracking under the pressure now,
0:44:52 > 0:44:53'and I cracked way at the beginning,'
0:44:53 > 0:44:55so you can't crack me any more,
0:44:55 > 0:44:57except if you put me in a helicopter again.
0:44:57 > 0:45:00Oh, my God, awesome...
0:45:01 > 0:45:03THEY CHEER
0:45:06 > 0:45:08Thank you.
0:45:08 > 0:45:10They didn't like the colouring.
0:45:10 > 0:45:13I think the supermarket, they didn't like pretty much all of it
0:45:13 > 0:45:15so it's a combination of a few things.
0:45:15 > 0:45:16'Grainne, as a project manager,
0:45:16 > 0:45:19'she really lacked any sort of leadership. At the end of the day,'
0:45:19 > 0:45:22I think Grainne is the reason why we failed this task.
0:45:22 > 0:45:26Your mood was all over the place. And you, on the phone to me,
0:45:26 > 0:45:29trying to knock me off ten paces while I'm going into a pitch,
0:45:29 > 0:45:32- five minutes before.- I don't, no...
0:45:32 > 0:45:34Frances, you've phoned me five minutes
0:45:34 > 0:45:37before I went into that pitch, "Are you capable of doing this?"
0:45:37 > 0:45:40I didn't say the words, "Are you capable to do it?" No, I said,
0:45:40 > 0:45:43"Are we sure we're all clear on the structure and everything..."
0:45:43 > 0:45:45No, "Are YOU clear on what you're doing,
0:45:45 > 0:45:48- "are you clear about going into there?"- "Are we...all clear?"
0:45:48 > 0:45:50It was shocking, that second pitch.
0:45:50 > 0:45:52All we needed to do was go in the third one and improve it.
0:45:52 > 0:45:54I did stick to my guns on the third pitch,
0:45:54 > 0:45:57and even getting harassed by Bonnie and Clyde in the other car.
0:45:57 > 0:45:59It's not what you need before you walk into a pitch,
0:45:59 > 0:46:01your two team-mates trying to run you down.
0:46:01 > 0:46:03There were print deadlines on our side,
0:46:03 > 0:46:06but I called you an hour before the deadline...
0:46:06 > 0:46:09The distillery probably hadn't started by then...
0:46:09 > 0:46:11At that point, I could have addressed and said, "This is
0:46:11 > 0:46:13"what I'm doing on the branding, this is what I'm doing here."
0:46:13 > 0:46:16All day, I was literally talking to myself.
0:46:16 > 0:46:18I single-handedly pulled a brand together
0:46:18 > 0:46:19with no communication from my team.
0:46:19 > 0:46:22If they'd learned to communicate, maybe answered the bloody phone,
0:46:22 > 0:46:23we might have actually won.
0:46:36 > 0:46:37PHONE RINGS
0:46:37 > 0:46:39Could you send the three of them in, please?
0:46:52 > 0:46:57The product, first of all, has got so many faults with it.
0:46:57 > 0:47:00Frances, you designed this label, right?
0:47:00 > 0:47:03- I did, yeah.- OK. When you was in school, did you ever do geography?
0:47:03 > 0:47:06- I did, yes, Lord Sugar. - That's Africa.
0:47:06 > 0:47:08I know, Lord Sugar. Underneath, is, obviously, India,
0:47:08 > 0:47:11- and I did say to the designer... - Underneath where, is India?
0:47:11 > 0:47:15Underneath there is the South Pole. India's over there.
0:47:15 > 0:47:17I fully take that on board.
0:47:17 > 0:47:20There was some criticism, by the way, from the bar chain people,
0:47:20 > 0:47:23that said, actually, the Colony name sends out the wrong message.
0:47:23 > 0:47:27- They hated it.- Yeah.- I mean, it's bit of a joke, isn't it, really?
0:47:27 > 0:47:30It's called Colony Gin, you show me a picture of Africa,
0:47:30 > 0:47:32and then we get onto the pitches.
0:47:32 > 0:47:34You'd gone away and done some market research,
0:47:34 > 0:47:37and left these two in charge of doing that.
0:47:37 > 0:47:38They'd done the first pitch, yes.
0:47:38 > 0:47:41And you think, as a project manager, that was a good idea?
0:47:41 > 0:47:43I know these two girls are very strong at their pitching.
0:47:43 > 0:47:46It's not one of my fortes, it's never been in a job role I've had.
0:47:46 > 0:47:48But you did the pitch in the other two, right?
0:47:48 > 0:47:51Yes, I wanted to be involved in the second one,
0:47:51 > 0:47:52but a lot involved in the third one.
0:47:52 > 0:47:54Yeah, I don't know how you're going to take this,
0:47:54 > 0:47:58but interestingly enough, the only pitch that you weren't present at,
0:47:58 > 0:48:02- you actually got an order from those people. Yeah?- Yes.
0:48:02 > 0:48:05I think in the first pitch, it was just a lot more structured
0:48:05 > 0:48:07and it was clearer to who we were presenting it to
0:48:07 > 0:48:08what we were actually presenting.
0:48:08 > 0:48:11But, wasn't it you, Trishna, that wanted this colour, orange?
0:48:11 > 0:48:14I didn't necessarily say, "Right, we have to go with this colour,"
0:48:14 > 0:48:16I just suggested, "Shall we have a colour on the gin?"
0:48:16 > 0:48:18And Grainne was happy to do that.
0:48:18 > 0:48:21At the end of the day, you got a colour, which is wrong,
0:48:21 > 0:48:25you go and see a supermarket chain, and they say, "This is rubbish."
0:48:25 > 0:48:26Gin shouldn't really be coloured.
0:48:26 > 0:48:29But even then, if I've understood it correctly, Karren,
0:48:29 > 0:48:32you tried to rescue one of the pictures by saying,
0:48:32 > 0:48:34"We'll take the orange out, right?"
0:48:34 > 0:48:35- Frances... - Yeah, that was me.
0:48:35 > 0:48:37And then you said immediately, "No."
0:48:37 > 0:48:40It wasn't... I didn't say no just after Frances said we'll change
0:48:40 > 0:48:42the colour. If it looked like they were kind of, "OK, great,
0:48:42 > 0:48:44"then you change the colour," I wouldn't have said that.
0:48:44 > 0:48:47I just felt they weren't receptive to us just changing the colour...
0:48:47 > 0:48:51Yeah, but what they sensed from us is that we were already disjointed
0:48:51 > 0:48:53going in there, and I think they preyed on that.
0:48:53 > 0:48:56It seems that there was a lack of communication between the two teams.
0:48:56 > 0:48:58I think, as a project manager,
0:48:58 > 0:49:02there was a complete lack of leadership or assertiveness.
0:49:02 > 0:49:06I don't know about gins, I don't drink gin, I don't know about gin,
0:49:06 > 0:49:08I just tried to come up with suggestions...
0:49:08 > 0:49:09You drank enough of it.
0:49:09 > 0:49:12Of course, I was obviously trying to try it.
0:49:12 > 0:49:16Trishna's mood in the brainstorm the next day was horrendous.
0:49:16 > 0:49:18- It wasn't.- It was horrendous.
0:49:18 > 0:49:20I think it's unfair to say my mood was bad.
0:49:20 > 0:49:25- I was fine.- At the start of the day, that mood was just crazy.
0:49:25 > 0:49:27I think the day before, I was pretty gutted at how things went
0:49:27 > 0:49:30and when I found that the ingredients weren't on the bottle,
0:49:30 > 0:49:32- I did feel down about it. - You should've expressed that...
0:49:32 > 0:49:35- Throughout the process, I've been angry about...- You're saying
0:49:35 > 0:49:37- she dragged it down? - I think she dragged day two down.
0:49:37 > 0:49:38That's unfair.
0:49:38 > 0:49:41I just felt what we'd done in the second pitch just needed to be
0:49:41 > 0:49:43improved and we needed to get out there
0:49:43 > 0:49:45the consumer testing information.
0:49:45 > 0:49:47You were furious, Trishna.
0:49:47 > 0:49:49- Cos it didn't go well. - You were furious.
0:49:49 > 0:49:54I understand that you were in a foul mood after the supermarket pitch.
0:49:54 > 0:49:56- Because...- And in the end,
0:49:56 > 0:49:59Frances actually tried to pass on your sentiments to her
0:49:59 > 0:50:02in a more calm and correct manner.
0:50:02 > 0:50:04I just felt that pitch didn't go very well, because...
0:50:04 > 0:50:06Why didn't you tell her yourself?
0:50:06 > 0:50:08- I did tell her. - Why were you asking her to do it?
0:50:08 > 0:50:11- I didn't ask her. - I got the feedback from Frances.
0:50:11 > 0:50:13I know you got the feedback from Frances,
0:50:13 > 0:50:16and you told Frances afterwards, "Don't undermine my authority."
0:50:16 > 0:50:18In fact, the truth of the matter was,
0:50:18 > 0:50:21SHE was undermining your authority, she was just the messenger.
0:50:21 > 0:50:23- I apologise.- That's OK.
0:50:23 > 0:50:26I didn't realise it was this case at all.
0:50:26 > 0:50:28It wasn't. When we came out the first pitch...
0:50:28 > 0:50:30- So you put the buck on to me? - No, I didn't put the buck onto you,
0:50:30 > 0:50:32I just felt we needed to improve that pitch,
0:50:32 > 0:50:35as opposed to just changing the whole thing altogether.
0:50:35 > 0:50:37That's interesting.
0:50:37 > 0:50:40Well, ladies, what I'd like to do now is to consult
0:50:40 > 0:50:43with Karren and Claude
0:50:43 > 0:50:46so I'd like you to step outside one more time
0:50:46 > 0:50:50and I'll call you back in shortly, where one of you will be fired.
0:50:50 > 0:50:51- OK.- OK?
0:50:56 > 0:51:00So, Frances, she's lost more times than anyone else.
0:51:00 > 0:51:02In fact, 8/10 times.
0:51:02 > 0:51:05Good ideas, but lacking a bit of substance.
0:51:05 > 0:51:09Grainne, she looks she's a rabbit in the headlights at the moment.
0:51:09 > 0:51:12She's a project manager, and she didn't communicate.
0:51:12 > 0:51:1319 missed calls.
0:51:13 > 0:51:16They were getting pissed in the distillery.
0:51:16 > 0:51:21- And Trishna?- She was moody and she really created an atmosphere
0:51:21 > 0:51:24and she was the one that suggested putting this colour in
0:51:24 > 0:51:28and this colour cost them orders.
0:51:28 > 0:51:29PHONE RINGS
0:51:29 > 0:51:32- Could you send the three of them in, please?- Yes, Lord Sugar.
0:51:47 > 0:51:49Frances...
0:51:49 > 0:51:53eight losses out of ten tasks, right?
0:51:53 > 0:51:56Yeah, but I've only ever been in the bottom three once
0:51:56 > 0:51:59and on the task that I won, I was project manager,
0:51:59 > 0:52:03I made two sales of over £18,000,
0:52:03 > 0:52:05so there's two ways of looking at it, I believe.
0:52:05 > 0:52:08I've only got one way of looking at it, really,
0:52:08 > 0:52:10and that is 8/10 you've lost.
0:52:10 > 0:52:11On this particular task,
0:52:11 > 0:52:14there are some errors here that I think are down to you.
0:52:14 > 0:52:16You took the whole lot of the branding on,
0:52:16 > 0:52:18that could have cost you the task.
0:52:18 > 0:52:21I think that maybe the execution was where it fell down, but,
0:52:21 > 0:52:23at the end of the day, the brand would have married together
0:52:23 > 0:52:26much better if there had been a clearer communication,
0:52:26 > 0:52:27to be honest, Lord Sugar.
0:52:27 > 0:52:30We did have a lot of communication, it was just that last phone call,
0:52:30 > 0:52:31and that was a mistake on our behalf.
0:52:31 > 0:52:34It's the project manager's responsibility to, obviously,
0:52:34 > 0:52:36communicate with the sub team, but also keep the phone...
0:52:36 > 0:52:38Or you can make it your business to look after the phone.
0:52:38 > 0:52:43- Yeah, we definitely could...- But it was never a team, it was always...
0:52:43 > 0:52:45I felt as if it was an attack on me, for some reason,
0:52:45 > 0:52:47especially on day two.
0:52:47 > 0:52:49Frances, when we were discussing this in the car...
0:52:49 > 0:52:52Let me speak. Let me speak. In the car, Trishna, I agree with you,
0:52:52 > 0:52:53I said the pitch wasn't good enough
0:52:53 > 0:52:57but there's a good way of communicating that and, in that car,
0:52:57 > 0:52:59you attacked me and pushed me into that corner.
0:52:59 > 0:53:01I didn't, I just said, "You've said all these things,
0:53:01 > 0:53:02"but you weren't saying it to Grainne."
0:53:02 > 0:53:05I really want to be here, and if something does go wrong,
0:53:05 > 0:53:08it will get to me, because I'm very passionate about being here
0:53:08 > 0:53:11and maybe my passion comes across in the wrong way.
0:53:11 > 0:53:12That morning, like, the tension
0:53:12 > 0:53:14in that room was horrendous. It was that stressful.
0:53:14 > 0:53:18But I didn't go out onto my market research with a horrible face.
0:53:18 > 0:53:20I left that problem at the door...
0:53:20 > 0:53:22- My mood wouldn't affect my performance.- Massively.
0:53:22 > 0:53:24I might get upset, but it doesn't ever affect my performance.
0:53:24 > 0:53:26- CLAUDE:- It might affect your team's performance.
0:53:26 > 0:53:28That's the whole thing, it's not just you,
0:53:28 > 0:53:30you've got a team you've got to think about.
0:53:30 > 0:53:34Right, Grainne, it's come across that you seem to step back
0:53:34 > 0:53:36and let someone else do the things.
0:53:36 > 0:53:40For example, you kind of accepted Frances' idea on this without any
0:53:40 > 0:53:41argument at all, right, or debate.
0:53:41 > 0:53:44Did you just leave it to the other people?
0:53:44 > 0:53:46- I think that was a big issue for the...- Hold on a wee second.
0:53:46 > 0:53:48Whatever we had come out with, she'd just go with it.
0:53:48 > 0:53:50- That's not true at all. It's not. - It is, it is true.
0:53:50 > 0:53:53Anything that was said, you would just go with it.
0:53:53 > 0:53:55Her concept of what she had and the story was a good idea.
0:53:55 > 0:53:58Why don't you think you got the orders for the product?
0:53:58 > 0:53:59- The colour. - I think it was the colour,
0:53:59 > 0:54:01I think it was the tension between us,
0:54:01 > 0:54:03I think it was the lack of professionalism.
0:54:03 > 0:54:05- It was just embarrassing. - So, not the product then?
0:54:05 > 0:54:06I think the product, yeah.
0:54:06 > 0:54:09The product, you know, nothing married together at all.
0:54:09 > 0:54:11The whole tension started from seven o'clock that morning
0:54:11 > 0:54:14at the first meeting. Had somebody come in with a smile on her face
0:54:14 > 0:54:16and not brought so much rudeness and tension...
0:54:16 > 0:54:19That first pitch, Frances, when we came out of that pitch,
0:54:19 > 0:54:21- we were buzzing...- Yeah, it was good. But, on the whole...
0:54:21 > 0:54:24That atmosphere did not carry out through this task at all.
0:54:24 > 0:54:26I did have suggestions, I did come up with ideas, but it was up to you
0:54:26 > 0:54:29as a project manager to decide which ones you would take on board,
0:54:29 > 0:54:32- and which ones you wouldn't. You didn't do that.- Yes, I did.
0:54:32 > 0:54:34You just took everything and went with it.
0:54:34 > 0:54:36Yes, I might have made suggestions that were wrong...
0:54:36 > 0:54:37You can't sit there and say that...
0:54:37 > 0:54:40Trishna, you were fixated on making that gin coloured.
0:54:40 > 0:54:43- I wasn't fixated on it. - You were. And there was a lack of
0:54:43 > 0:54:46unity all the way through. I just think she's unprofessional
0:54:46 > 0:54:48in terms of the way that she gets her ideas across.
0:54:48 > 0:54:51Frances, you haven't said that at all, and that's something you do
0:54:51 > 0:54:53throughout tasks, that you feel a certain way,
0:54:53 > 0:54:56you say it to certain people, but when it comes as a group,
0:54:56 > 0:54:57you don't say anything at all.
0:54:57 > 0:54:59I should definitely not be to blame for this task.
0:54:59 > 0:55:01It was a complete lack of strategy...
0:55:01 > 0:55:03- It's not professional... - OK, ladies, look, this is
0:55:03 > 0:55:06a difficult situation for me here.
0:55:06 > 0:55:10Frances, I haven't really had a great answer from you
0:55:10 > 0:55:13as to why you think you've been on the losing side all the time.
0:55:15 > 0:55:19Trishna, bad moods, having the hump.
0:55:19 > 0:55:23That's not the calibre of person that I could work with as a business
0:55:23 > 0:55:25- partner.- I can definitely improve...
0:55:25 > 0:55:27Well, you've had ten weeks to improve.
0:55:29 > 0:55:31But, Grainne, you know,
0:55:31 > 0:55:36it is regretful, every time there's an opportunity for you to excel,
0:55:36 > 0:55:40you haven't. It seems that you didn't have much control
0:55:40 > 0:55:41over the team, and so...
0:55:43 > 0:55:45..I'm struggling quite a bit.
0:55:48 > 0:55:52Frances, well, you can talk very well when you're in here.
0:55:52 > 0:55:54I wonder whether you've talked as well
0:55:54 > 0:55:58when you're out on tasks, whether you would have lost 8/10 tasks?
0:55:59 > 0:56:01But...
0:56:01 > 0:56:06Trishna, the failure of this task had a lot to do with the colour
0:56:06 > 0:56:07and that was down to you.
0:56:07 > 0:56:10So it is with regret, Trishna,
0:56:10 > 0:56:12that you're fired.
0:56:12 > 0:56:13No problem.
0:56:31 > 0:56:33I've got nothing more to say to you two.
0:56:33 > 0:56:35Go back to the house, OK?
0:56:54 > 0:56:55I do think Lord Sugar's made a mistake.
0:56:55 > 0:56:58I feel like there's a lot of people still in this process
0:56:58 > 0:56:59that I'm better than.
0:56:59 > 0:57:02Grainne has a complete lack of leadership.
0:57:02 > 0:57:06I don't think at all she's capable of winning this.
0:57:06 > 0:57:07- ALANA:- We absolutely smashed it!
0:57:07 > 0:57:09Aargh! We did absolutely smash it!
0:57:09 > 0:57:11# 3,200 units, please.
0:57:11 > 0:57:14# 70 grand in the bank. #
0:57:14 > 0:57:17- Hey, bitches! - There she is!
0:57:17 > 0:57:19All right?
0:57:19 > 0:57:21- JESSICA:- Yeah!
0:57:21 > 0:57:24Welcome back.
0:57:24 > 0:57:27- Hi!- Surprised to see me?
0:57:27 > 0:57:29So what's happened with Trishy?
0:57:29 > 0:57:31She had no responsibility in there, and they were saying,
0:57:31 > 0:57:34"Look, you've had the hump throughout this whole task,
0:57:34 > 0:57:36"like, you can't be like that."
0:57:36 > 0:57:39GRAINNE: This is it, this is final five.
0:57:39 > 0:57:41Another champers. Shall we have a gin and tonic?
0:57:41 > 0:57:43No, a Giin and tonic!
0:57:43 > 0:57:44THEY LAUGH
0:57:48 > 0:57:51Now, just five candidates remain.
0:57:53 > 0:57:59Lord Sugar's search for his next business partner continues.
0:57:59 > 0:58:01- Nervous? - I'm going to nail this.
0:58:01 > 0:58:02Next time...
0:58:02 > 0:58:03This is like Christmas for Claude.
0:58:03 > 0:58:05..candidates under the microscope...
0:58:05 > 0:58:09I've wanted to smack you over the face to wake you up. Come on!
0:58:09 > 0:58:10They know everything.
0:58:10 > 0:58:12..business plans dissected...
0:58:12 > 0:58:15- How much profit did you make? - It was a massive loss.
0:58:15 > 0:58:16That terrifies me.
0:58:16 > 0:58:17Very amateurish.
0:58:17 > 0:58:19This is actually worse than childbirth.
0:58:19 > 0:58:20..and, in the boardroom...
0:58:20 > 0:58:23Turns out I might need certifying to invest in this.
0:58:23 > 0:58:25- You're fired.- ..the autopsy.
0:58:25 > 0:58:27You're fired. I've heard that story before.
0:58:27 > 0:58:30You know what it comes to? Jack shit. You're fired.