0:00:02 > 0:00:04Some are ambitious.
0:00:04 > 0:00:05All I've ever been interested in
0:00:05 > 0:00:08is having as much money and as much power as I can.
0:00:08 > 0:00:09Some kick ass.
0:00:09 > 0:00:13I'm an ex-world karate champion and I'm really not afraid of a fight.
0:00:13 > 0:00:16- Some...- I'm an emperor.
0:00:16 > 0:00:19- ..are royal?- A country's not enough, a continent is not enough.
0:00:19 > 0:00:20I'm after the world.
0:00:21 > 0:00:22And some...
0:00:22 > 0:00:25The sheer energy I'm going to bring
0:00:25 > 0:00:28is going to mimic that of a nuclear explosion.
0:00:28 > 0:00:29..are a bit loopy.
0:00:29 > 0:00:3111 weeks ago,
0:00:31 > 0:00:3518 cannon fodder faces began an arduous quest.
0:00:35 > 0:00:39The prize? £250,000.
0:00:39 > 0:00:40Yes!
0:00:40 > 0:00:44And a partnership with a business giant.
0:00:44 > 0:00:48I'm not here to make any friends, I'm here to find a business partner.
0:00:48 > 0:00:50That's all I'm interested in.
0:00:50 > 0:00:51But to win...
0:00:51 > 0:00:56- Right, run, come on.- ..they faced challenge after challenge.
0:00:56 > 0:00:58- SMASHING - Oh, my God!
0:00:58 > 0:01:00And bruising boardroom bashings.
0:01:00 > 0:01:02You're coming across a bit thick.
0:01:02 > 0:01:04I feel so angry.
0:01:04 > 0:01:06- Whoa!- It's frustrating because... - Wait, wait.
0:01:06 > 0:01:08That's a massive, landslide victory.
0:01:08 > 0:01:12All the while, trying to resist the urge to throttle...
0:01:12 > 0:01:15I stood back and watched and just watched what was going on.
0:01:15 > 0:01:18- ..scream...- Please, for the love of God, stop talking.
0:01:18 > 0:01:19Eee, eee, eee!
0:01:19 > 0:01:21- ..or get drunk. - I, I keep forgetting,
0:01:21 > 0:01:24I don't want, I want... but I...buh-buh...
0:01:24 > 0:01:25Failed.
0:01:25 > 0:01:29I'm investing a lot of money and I want the right business partner -
0:01:29 > 0:01:30it's as simple as that.
0:01:30 > 0:01:32You are a loose cannon.
0:01:32 > 0:01:34- Tonight...- You're fired.
0:01:34 > 0:01:36You're fired. You're fired.
0:01:36 > 0:01:38Lord Sugar explains...
0:01:38 > 0:01:40Your best hope for £250,000
0:01:40 > 0:01:43is to buy yourself a scratchcard.
0:01:43 > 0:01:44You're fired.
0:01:44 > 0:01:46Why I Fired Them.
0:01:52 > 0:01:5411 weeks ago,
0:01:54 > 0:01:59the candidates got their first taste of the daunting desk of disaster.
0:01:59 > 0:02:01Welcome to the boardroom.
0:02:01 > 0:02:04And Lord Sugar laid it on the line.
0:02:04 > 0:02:08I need to see who's got a good business brain.
0:02:08 > 0:02:10That's all I'm interested in.
0:02:10 > 0:02:14And the winner gets a £250,000 investment.
0:02:14 > 0:02:18And it will change someone's life, forever.
0:02:19 > 0:02:21This is a very, very tough process,
0:02:21 > 0:02:24and in order for them to get that prize,
0:02:24 > 0:02:26they're going to have to put themselves through
0:02:26 > 0:02:29a lot of hard work and they've got to be very, very determined.
0:02:33 > 0:02:37Week One, the task was to weed out, if you like,
0:02:37 > 0:02:40the jewels in the crown of a bunch of antique items
0:02:40 > 0:02:43that I provided for the candidates.
0:02:44 > 0:02:47They had to assess which of the antiques were worth something
0:02:47 > 0:02:49and concentrate on how they could make
0:02:49 > 0:02:51the most amount of money on them.
0:02:51 > 0:02:54And with such a complex task ahead,
0:02:54 > 0:02:58it was vital they pick a leader with the right credentials.
0:02:58 > 0:03:00I've spent quite a bit of time watching Bargain Hunt.
0:03:00 > 0:03:02Ding-ding, we have a winner.
0:03:02 > 0:03:04First project manager, congratulations,
0:03:04 > 0:03:06to project manager Paul.
0:03:07 > 0:03:09On the market team...
0:03:09 > 0:03:11Glassware, whiskey glass, ceramics,
0:03:11 > 0:03:13come and get some deals!
0:03:13 > 0:03:16Would you just get the clothes and just start putting them on that rack?
0:03:16 > 0:03:18..Sofiane had a plan.
0:03:18 > 0:03:21My strategy today is pricing up high.
0:03:21 > 0:03:23This is worth a lot. Easily 200 quid.
0:03:23 > 0:03:25His sales squad had charm.
0:03:25 > 0:03:27Come and have a look, don't be afraid.
0:03:27 > 0:03:29They had charisma.
0:03:29 > 0:03:31There's the bell, the bell is ringing.
0:03:31 > 0:03:33They had Karthik.
0:03:33 > 0:03:36- Give me a hug, go on. - MUSIC: Mr Loverman by Shabba Ranks
0:03:36 > 0:03:39Is it OK with you if I give her a hug?
0:03:39 > 0:03:40Nice.
0:03:40 > 0:03:41Their high prices...
0:03:41 > 0:03:44- That's expensive.- 170. - 175.- OK.
0:03:44 > 0:03:46..saw high profits.
0:03:46 > 0:03:47Thank you very much. Done.
0:03:47 > 0:03:49Not to mention high spirits.
0:03:49 > 0:03:52I just love the sound of money!
0:03:54 > 0:03:55Leading the girls...
0:03:55 > 0:04:00Keeping things nice and simple, £5, £10, £20.
0:04:00 > 0:04:04..Michelle laid out what can barely be described as a very loose plan.
0:04:04 > 0:04:06Just get these sales through quickly.
0:04:08 > 0:04:09Following orders...
0:04:09 > 0:04:11Anything taken your fancy yet?
0:04:11 > 0:04:13..her sub team went for rapid sales...
0:04:13 > 0:04:16- 15?- We've got a deal. - Good luck.- Cheers, have a good day.
0:04:16 > 0:04:18..at rock bottom prices.
0:04:18 > 0:04:20Oh, all right, I'll let you do seven.
0:04:20 > 0:04:22They haven't got a clue about value.
0:04:22 > 0:04:24What would you give for it, then?
0:04:24 > 0:04:25- 20.- Deal.
0:04:25 > 0:04:28It's an absolutely abysmal performance.
0:04:28 > 0:04:30- How about if we did 35?- Yeah, OK.
0:04:30 > 0:04:33As soon as someone came up and said "I'll give you £1 for that,
0:04:33 > 0:04:36"£2 for this, three..." They went "Yes, yes, yes, yes."
0:04:36 > 0:04:40The girls' sub team simply didn't understand the task.
0:04:40 > 0:04:42£8? Deal.
0:04:44 > 0:04:48Across town, Michelle took pricier items for valuation.
0:04:48 > 0:04:51This is from the 19th century.
0:04:51 > 0:04:52Ooh, careful with that, Jessica!
0:04:52 > 0:04:55Catch! This is not an antique, is it?
0:04:55 > 0:04:57- Jessica...- Ooh!
0:04:57 > 0:04:58Stop it!
0:04:58 > 0:05:02First task, you know, part of the thing about project management
0:05:02 > 0:05:04is managing the characters.
0:05:04 > 0:05:08You had some very strong characters in there, Jessica for example.
0:05:08 > 0:05:10I've enjoyed this, I've learned something new.
0:05:10 > 0:05:12'Very excitable and all that stuff,'
0:05:12 > 0:05:14and she would have to keep them under control.
0:05:16 > 0:05:19After a clear steer from the expert...
0:05:19 > 0:05:21Who would be our potential customer for this?
0:05:21 > 0:05:25I think there are probably more dealers in the Portobello area.
0:05:25 > 0:05:27..Michelle mixed up Portobello...
0:05:27 > 0:05:30- Let's go to Camden. - ..with Camden.
0:05:30 > 0:05:32- Let's go.- Let's go. - Yeah, we've all done it.
0:05:33 > 0:05:36One of Michelle's big mistakes was
0:05:36 > 0:05:39she completely ignored experts' advice.
0:05:39 > 0:05:41I mean, that is a fatal error in business.
0:05:42 > 0:05:44Jessica, nice to meet you.
0:05:44 > 0:05:46Now in Camden...
0:05:46 > 0:05:49This was valued quite highly by the experts.
0:05:49 > 0:05:51- And what did they say?- 150.
0:05:51 > 0:05:52No, they're looking at about 180.
0:05:54 > 0:05:55..pricing confusion...
0:05:55 > 0:05:57I'm thinking about £75.
0:05:57 > 0:05:59..allowed a dealer to cash in.
0:05:59 > 0:06:01Because they were so desperate,
0:06:01 > 0:06:03he knew that they would just have to take his offer.
0:06:03 > 0:06:05- Can we get 85? - As the girls...
0:06:05 > 0:06:08- £80?- £80?- Meet you halfway. - All right, deal.
0:06:08 > 0:06:09..cut their losses.
0:06:13 > 0:06:14In the boardroom...
0:06:14 > 0:06:19Well, ladies, first task, headless chickens comes to mind.
0:06:19 > 0:06:20Unsurprisingly...
0:06:20 > 0:06:24- Michelle.- ..Michelle was firmly in the firing line.
0:06:24 > 0:06:27I am not sitting here saying that the trade team was perfect.
0:06:27 > 0:06:29You didn't do anything on the trade team.
0:06:29 > 0:06:31You went and got a valuation of your products,
0:06:31 > 0:06:35you took no notice of it, and you sold to one sole trader.
0:06:35 > 0:06:38- Yep.- 'I always have to be conscious of the fact that it is the first task,'
0:06:38 > 0:06:42she did put herself forward, she was brave to do that,
0:06:42 > 0:06:44but there were so many things that went wrong.
0:06:44 > 0:06:49I do think that there's a lot of stuff that you are responsible for.
0:06:49 > 0:06:52Michelle, you're fired.
0:06:52 > 0:06:53Thank you.
0:07:02 > 0:07:07So, Week Two and the teams paid a visit to the dry cleaners from hell.
0:07:07 > 0:07:11MUSIC: Fashion by Lady Gaga
0:07:11 > 0:07:13- Morning. - ALL:- Good morning, Lord Sugar.
0:07:13 > 0:07:17Their task? Come up with an ad campaign for jeans
0:07:17 > 0:07:18made from Japanese denim.
0:07:18 > 0:07:20Off you go.
0:07:20 > 0:07:23'Jeans, fantastic product.'
0:07:23 > 0:07:25How difficult is that to promote?
0:07:25 > 0:07:28I consider myself a marketing man,
0:07:28 > 0:07:30so I was really looking forward to this one.
0:07:30 > 0:07:31We need brand names.
0:07:31 > 0:07:34- Emojeans, I love that. - Let's write that down, yeah?
0:07:34 > 0:07:36I'm sorry, I'm going to kind of veto that.
0:07:36 > 0:07:39Mukai took a firm grip of his boys.
0:07:39 > 0:07:41I know we want to do it democratically,
0:07:41 > 0:07:43but can we just go with that?
0:07:43 > 0:07:45And showed them who wears the trousers.
0:07:45 > 0:07:48The brand name I think we'll go for, Day After Yesterday.
0:07:48 > 0:07:50Which is, ie, today.
0:07:52 > 0:07:56Meanwhile, Jessica not only wasn't wearing the trousers...
0:07:56 > 0:07:59Hello! One issue is, we can't find the jeans.
0:07:59 > 0:08:01What do you mean, you can't find the jeans?
0:08:01 > 0:08:04- TEARFULLY:- I'm sorry, I'm so sorry.
0:08:04 > 0:08:08Jessica, go outside, go and take a breath, calm yourself down.
0:08:11 > 0:08:13- LORD SUGAR:- 'I mean, the girls were chaotic.'
0:08:13 > 0:08:16They're supposed to be doing a photo shoot with the jeans on,
0:08:16 > 0:08:18and what was missing? The jeans!
0:08:19 > 0:08:23Trousers retrieved, the girls got to work on their ad.
0:08:23 > 0:08:26So, Grainne, do you want to start with make-up for the models?
0:08:26 > 0:08:28Everyone had a job to do.
0:08:28 > 0:08:30Aleksandra, help Grainne.
0:08:30 > 0:08:32- Um...- Natalie...
0:08:33 > 0:08:36- Well, almost everyone.- Whatever.
0:08:36 > 0:08:40- Action!- And where better to film your luxury jeans than the loo?
0:08:42 > 0:08:44Beautiful.
0:08:44 > 0:08:46- Perfect.- Fastest shoot ever.
0:08:46 > 0:08:51In a swanky Soho edit suite, Karren was bemused.
0:08:51 > 0:08:55The girls' advert doesn't work. You're filming in a toilet,
0:08:55 > 0:08:57the song is Shake It Off, very unfortunate.
0:08:57 > 0:08:58Ahh! Well done!
0:08:58 > 0:08:59Next door...
0:09:00 > 0:09:04..Mukai was losing his grip on his manpower.
0:09:04 > 0:09:06I'll wait till you finish, then I'll play with the thing on my own
0:09:06 > 0:09:09- and I want to see what I can come up with.- You're not going to play on your own.
0:09:09 > 0:09:11You scared?
0:09:11 > 0:09:14You've made your point, I've listened to you.
0:09:14 > 0:09:16I want five minutes now and we'll do this after ten minutes.
0:09:16 > 0:09:19- No, you're not getting five minutes. - No, I will, I'm overruling you.
0:09:19 > 0:09:21I'm telling you right now, I need to speak
0:09:21 > 0:09:24- and you need to listen. - You keep shouting.
0:09:24 > 0:09:26No, I'm going to tell you what I want to tell you.
0:09:26 > 0:09:31Karthik, please, for the love... For the love of God, stop talking.
0:09:32 > 0:09:35Please, Karthik!
0:09:37 > 0:09:38The following day,
0:09:38 > 0:09:43Mukai was desperate to totally nail his Day Jeans presentation.
0:09:43 > 0:09:46- Day denim really means... - Come on, Mukai.
0:09:46 > 0:09:48The Day After Yesterday really means the fact...
0:09:48 > 0:09:49Go on, Mukai.
0:09:49 > 0:09:52We're talking about, we're aiming for the teen market.
0:09:52 > 0:09:54- Mukai!- So, we're really... I'm really sorry,
0:09:54 > 0:09:56I've just completely fluffed it.
0:09:57 > 0:10:00Instead it was a day-saster.
0:10:00 > 0:10:01Quality, man.
0:10:01 > 0:10:03Everyone was unbelievable.
0:10:03 > 0:10:05Generous, Courtney, very generous.
0:10:08 > 0:10:10In a ballistic boardroom...
0:10:10 > 0:10:15I'm not putting my name to either of these advertising campaigns.
0:10:15 > 0:10:17They're useless.
0:10:17 > 0:10:18There's no winner here.
0:10:18 > 0:10:21An unprecedented failure.
0:10:21 > 0:10:27I feel so angry that not one of you geniuses came through
0:10:27 > 0:10:28and ran this thing properly.
0:10:33 > 0:10:36Having interrogated them all of what had gone on,
0:10:36 > 0:10:41it was clear to me that Natalie did nothing.
0:10:41 > 0:10:44Nothing positive, nothing negative.
0:10:44 > 0:10:46Literally, in my view, did nothing.
0:10:46 > 0:10:49And Natalie, what do you think you did?
0:10:49 > 0:10:54Well, basically I done the models' hair, I, like, cleaned up and...
0:10:54 > 0:10:57Natalie needed someone to back her up.
0:10:57 > 0:11:01Cleaning and hairdressing, not skills Lord Sugar's looking for.
0:11:01 > 0:11:03And that wasn't Karren.
0:11:03 > 0:11:07You've been a bit quiet, you've not been pushing yourself forward.
0:11:08 > 0:11:10Natalie, you're fired.
0:11:10 > 0:11:12Thanks, Lord Sugar.
0:11:16 > 0:11:19I mean, I haven't got much time for people that hang around
0:11:19 > 0:11:24and don't contribute for tasks, and as soon as I spot someone like that,
0:11:24 > 0:11:26they don't normally last too long in the process.
0:11:26 > 0:11:29MUSIC: Sweets For My Sweet by CJ Lewis
0:11:31 > 0:11:35A week later, the boss had a tasty treat for the teams.
0:11:35 > 0:11:40I want you to manufacture and sell your own range of sweets.
0:11:40 > 0:11:43After a quick Sugar shuffle...
0:11:43 > 0:11:45- Alana.- ..he chose project managers.
0:11:45 > 0:11:48I think it's time for you to perform now.
0:11:48 > 0:11:51Alana had a chequered history in the first couple of tasks,
0:11:51 > 0:11:54she's kind of nervous, got choked up a little bit in the boardroom,
0:11:54 > 0:11:59but I decided, OK, come on, time for you to stand up now, Alana.
0:12:01 > 0:12:05- I don't know what's going on.- So, the machine seems to be broken.
0:12:05 > 0:12:06Oh, no!
0:12:06 > 0:12:10It seemed Alana may have bitten off more than she could chew.
0:12:10 > 0:12:12We can't use this batch, it's come out too light.
0:12:12 > 0:12:15Put in the bin and move on. Don't worry about it, OK?
0:12:18 > 0:12:19Alana...
0:12:19 > 0:12:22But after a few tears in the toilet...
0:12:23 > 0:12:27We have got an hour and a half, so you need to go like the wind.
0:12:27 > 0:12:28Yep.
0:12:28 > 0:12:30..she whipped up her crew.
0:12:30 > 0:12:34- Final push on those.- There we go, that's my work-out for the day.
0:12:34 > 0:12:36And after a trip to Brighton...
0:12:36 > 0:12:37I'm thinking two for six,
0:12:37 > 0:12:40because we need all the sales we can get at this point.
0:12:40 > 0:12:42- OK, perfect.- Go!
0:12:42 > 0:12:45..they sold their stock to seaside suckers.
0:12:45 > 0:12:46Do you like handmade toffee?
0:12:46 > 0:12:49- I can see you eyeing them up. - Thank you so much.
0:12:49 > 0:12:51One for £3.50, two for £7, would you like any?
0:12:51 > 0:12:54- How much would you like to pay? - Ten, ten, ten.
0:12:54 > 0:12:58It's done, it's done, it's done, it's done. Guys, that's time!
0:12:58 > 0:13:00We're done.
0:13:00 > 0:13:02At the end of the day, Alana pulled it together.
0:13:02 > 0:13:05Her team worked with her, they worked very well together,
0:13:05 > 0:13:07and I think they were appreciative of it,
0:13:07 > 0:13:10and she did an all-round quite good job.
0:13:11 > 0:13:13Er, LEADING the other team...
0:13:13 > 0:13:15This is terrible, man.
0:13:15 > 0:13:16It's all a bit of a learning curve.
0:13:16 > 0:13:19..sausage supremo, Oliver.
0:13:19 > 0:13:21HE GROANS
0:13:21 > 0:13:24With Oliver, basically he's got a successful business
0:13:24 > 0:13:25manufacturing sausages,
0:13:25 > 0:13:28so he should know about manufacturing process.
0:13:30 > 0:13:31- Hi.- Hi there.
0:13:31 > 0:13:33- Do you have a moment?- Yes.
0:13:33 > 0:13:37So we've managed to agree on a sale of the pillow candy.
0:13:37 > 0:13:40- Sorry?- Is that clear?- Um...
0:13:40 > 0:13:43- These are flat, Oliver. - Sorry?- These are all flat.
0:13:43 > 0:13:44'I know they are, I know they are flat.'
0:13:44 > 0:13:47- Sorry, guys, we're trying... - Can you please concentrate?
0:13:47 > 0:13:51- Oli.- Oliver!- I'm not quite sure what his manufacturing background is,
0:13:51 > 0:13:56because if his sausages are anything like his sweets, God help us!
0:13:56 > 0:13:58I'm happy to go now, because I've had that phone call...
0:13:58 > 0:14:01ALL TALK AT ONCE
0:14:01 > 0:14:05Being chaotic isn't a good trait of being a project manager,
0:14:05 > 0:14:09and certainly not a good trait for running a factory.
0:14:11 > 0:14:12What should I do, Oliver?
0:14:12 > 0:14:14Suck it and see!
0:14:14 > 0:14:17Out on the streets, the chaos continued.
0:14:17 > 0:14:20- I want to get on the cycle. - Do you want put the umbrella down?
0:14:20 > 0:14:22Yes, let's put the brolly down, we don't need it.
0:14:22 > 0:14:25Oliver, Oliver, there's all tables there, you're not going to get through there.
0:14:25 > 0:14:28- OK. You can let go. - Oh, Oli, please slow down.
0:14:28 > 0:14:31Come and buy your rock, everyone.
0:14:32 > 0:14:33And bring your money!
0:14:35 > 0:14:37So, in the boardroom...
0:14:37 > 0:14:43Titans, total profit was £785.66.
0:14:43 > 0:14:47- You've done it.- The sweet smell of success for Alana's team.
0:14:47 > 0:14:49Good project manager?
0:14:49 > 0:14:51I think, to be fair, he did try his best.
0:14:51 > 0:14:53- You're being polite?- Yep.
0:14:53 > 0:14:56But a sour taste in the mouth for Oliver.
0:14:56 > 0:14:58I was trying to multitask the whole time
0:14:58 > 0:15:01and I think you've just got to run with your head
0:15:01 > 0:15:05in these decisions, no matter what, and...
0:15:05 > 0:15:08You know, you aren't half waffling now, my friend,
0:15:08 > 0:15:09- you really are waffling.- OK.
0:15:09 > 0:15:11Oliver,
0:15:11 > 0:15:13you're fired.
0:15:14 > 0:15:15Thank you, Lord Sugar.
0:15:16 > 0:15:20And for the sausage king, an OFFAL end.
0:15:20 > 0:15:21PIG OINKING
0:15:25 > 0:15:27From selling sweets in Brighton...
0:15:28 > 0:15:33I'm sending you to one of the UK's most famous department stores.
0:15:33 > 0:15:36..to luxury labels in London.
0:15:36 > 0:15:38Are you happy for me to project manage this task, yeah?
0:15:38 > 0:15:39Yeah, definitely.
0:15:39 > 0:15:43- I'll make it easy.- Go on.- I would love to be project manager for this.
0:15:43 > 0:15:45I've worked in department stores, including this one.
0:15:45 > 0:15:48Project managers wanted in...
0:15:48 > 0:15:50I'm going to leave the process.
0:15:51 > 0:15:53But Aleksandra wanted out.
0:15:54 > 0:15:57So, I'm really sorry, I'm just not enjoying it.
0:16:00 > 0:16:01- Good luck.- OK.
0:16:03 > 0:16:06'When I very first meet the candidates,'
0:16:06 > 0:16:10I always reiterate to them that this is a very, very tough process
0:16:10 > 0:16:14and that some of them might find that as the weeks go by,
0:16:14 > 0:16:15they just can't hack it.
0:16:15 > 0:16:18I say to them, "Look, if you can't, get out, go,"
0:16:18 > 0:16:20and that's what Aleksandra did.
0:16:22 > 0:16:26As Aleksandra headed off to enjoy her liberty...
0:16:27 > 0:16:30For the rest, back to business.
0:16:30 > 0:16:32We need to keep our heads together now.
0:16:32 > 0:16:37Salesman Sofiane wasted no time in pinning down a product.
0:16:37 > 0:16:39As a team altogether, where would you be comfortable?
0:16:39 > 0:16:41- Scarves.- Scarves? Scarves, yeah?- Yeah.
0:16:41 > 0:16:43- Scarves, OK.- Good.
0:16:43 > 0:16:44On the other team...
0:16:44 > 0:16:46I think we should go for scarves,
0:16:46 > 0:16:48it will sell more than probably handbags.
0:16:48 > 0:16:50- Quickly?- Scarves. - I'm going to go for scarves.
0:16:50 > 0:16:52..a clear majority...
0:16:52 > 0:16:53Scarves is a good proposition.
0:16:53 > 0:16:55I believe bags, to sell, easier.
0:16:55 > 0:16:58OK, well, first handbags, second scarves.
0:16:58 > 0:17:00..went completely ignored.
0:17:01 > 0:17:05'Grainne got swayed by Mukai.'
0:17:05 > 0:17:06Instead of listening to Mukai,
0:17:06 > 0:17:08she should have listened to the rest of the team.
0:17:08 > 0:17:11Mukai's meddling didn't stop there...
0:17:11 > 0:17:15I mean, I've got designs for, like, a three-tier kind of podium thing,
0:17:15 > 0:17:17and you put the bags on there.
0:17:17 > 0:17:23..as he masterminded the single most underwhelming window display of all time.
0:17:23 > 0:17:26This is a New York skyline on this side,
0:17:26 > 0:17:28and then this side is more resort.
0:17:28 > 0:17:30I don't get it!
0:17:30 > 0:17:32How would I know that's a New York skyline?
0:17:32 > 0:17:33How would I know that's Majorca?
0:17:33 > 0:17:35How does that represent anything at all to me?
0:17:35 > 0:17:37On the other team...
0:17:37 > 0:17:39The scarves are amazing.
0:17:39 > 0:17:42..a practically purr-fect window display...
0:17:42 > 0:17:44I wasn't actually expecting them to be like this.
0:17:44 > 0:17:45Bang on, mate.
0:17:47 > 0:17:49..meant silky scarves sold well.
0:17:49 > 0:17:51- Please may I have that? - No problem at all.
0:17:51 > 0:17:53Enjoy the rest of your time in London.
0:17:57 > 0:18:02In the bag department, one person had pursed lips.
0:18:02 > 0:18:05- 449.99 then. - Yeah, sold.
0:18:05 > 0:18:06- CLAUDE:- Everyone was doing pretty well,
0:18:06 > 0:18:09in terms of engaging with clients that actually coming through,
0:18:09 > 0:18:11apart from Mukai. And after all,
0:18:11 > 0:18:13he's the one who's supposed to be the bag expert.
0:18:15 > 0:18:17145, can I tempt you?
0:18:17 > 0:18:19Whereas Jessica...
0:18:19 > 0:18:21That's just £165 altogether.
0:18:21 > 0:18:23..was the cat's whiskers.
0:18:23 > 0:18:26Jessica was a bit of a mess at the start of the process,
0:18:26 > 0:18:28but she really excelled in this task.
0:18:28 > 0:18:30That's 595 altogether.
0:18:30 > 0:18:33She really started to show her true colours.
0:18:33 > 0:18:36- Thank you.- That was a last-minute...
0:18:36 > 0:18:39- You pulled that out the bag, didn't you?- Yeah, exactly.
0:18:41 > 0:18:42And in the boardroom...
0:18:42 > 0:18:45Ah, well, there you are.
0:18:45 > 0:18:48..Sofiane's neckerchiefs had it all tied up.
0:18:48 > 0:18:51- One team, one dream! - CHEERING
0:18:51 > 0:18:53Back in the loser's loft,
0:18:53 > 0:18:56Mukai had no option but to take responsibility.
0:18:57 > 0:18:59I can only say that it's totally unfair
0:18:59 > 0:19:01that I've been brought in today.
0:19:01 > 0:19:02Oh.
0:19:02 > 0:19:04Mukai is an experienced fellow,
0:19:04 > 0:19:10uh...but he seemed to have an air about him of arrogance.
0:19:10 > 0:19:14He was responsible for convincing them to go with handbags.
0:19:14 > 0:19:18He was also responsible for producing the window display,
0:19:18 > 0:19:20that only Mukai could understand.
0:19:20 > 0:19:24Mukai, I don't think you have the potential
0:19:24 > 0:19:26of being my business partner.
0:19:27 > 0:19:29You're fired.
0:19:29 > 0:19:31Thank you, Lord Sugar.
0:19:31 > 0:19:33It was bye-bye to Mukai.
0:19:36 > 0:19:38PHONE RINGS
0:19:38 > 0:19:40With Mukai on his bike...
0:19:40 > 0:19:43'Lord Sugar would like you to meet him at the Lee Valley VeloPark.'
0:19:43 > 0:19:46- Right, let's go!- ..the rest of the candidates were gearing up.
0:19:49 > 0:19:52And it would be a ground-breaking task.
0:19:54 > 0:19:58To launch crowdfunding campaigns for cool new bike products.
0:20:00 > 0:20:03Crowdfunding is a new, exciting way of raising money,
0:20:03 > 0:20:06for a seed of an idea that someone might have.
0:20:06 > 0:20:09So I thought it was an excellent task for our process.
0:20:09 > 0:20:11Hi, I'm Lucy.
0:20:11 > 0:20:14I'd like you to introduce you to the Holloway gilet.
0:20:14 > 0:20:16While one team went with light-up disco...
0:20:16 > 0:20:18I mean, safety clothing...
0:20:18 > 0:20:20Ooh, I feel like I'm in Tron.
0:20:20 > 0:20:23..the rest chose to peddle hi-tech headphones.
0:20:23 > 0:20:26- Is it on, is it playing? - Yeah, that's amazing.
0:20:26 > 0:20:29I wonder what they're listening to?
0:20:29 > 0:20:31# The winner takes it all... #
0:20:31 > 0:20:33Apt, JD, very apt.
0:20:35 > 0:20:39In charge of generating noise about the gilet...
0:20:39 > 0:20:41So, it needs to be eye-catching,
0:20:41 > 0:20:43and something that will engage our audience.
0:20:43 > 0:20:47..project manager Samuel gave it the silent treatment.
0:20:47 > 0:20:49The idea I've got is that some of the cyclists have our...
0:20:49 > 0:20:51- Gilets on, yeah?- And can be seen,
0:20:51 > 0:20:54but one who doesn't, and the one that doesn't,
0:20:54 > 0:20:55he's riding and he gets knocked down.
0:20:55 > 0:20:59Samuel came up with this, um...mime.
0:21:01 > 0:21:03Cyclist pretends to just ride through Waterloo Station,
0:21:03 > 0:21:07riding through, riding through, and from the other side,
0:21:07 > 0:21:08someone in a car driving through.
0:21:08 > 0:21:11You think that makes sense or is that just stupid?
0:21:11 > 0:21:12The only one that got it was him.
0:21:12 > 0:21:16Then our driver, drive towards her, driving,
0:21:16 > 0:21:18and you're going to get knocked over, unfortunately.
0:21:18 > 0:21:21And now you guys are going to start dancing.
0:21:21 > 0:21:23- CLAUDE:- Samuel may have understood what he wanted,
0:21:23 > 0:21:26but I don't know what's going on. I couldn't make head nor tail of it.
0:21:27 > 0:21:29Hashtag concern.
0:21:29 > 0:21:31Everyone, go through run-throughs...
0:21:31 > 0:21:34While Samuel mowed down pretend cyclists...
0:21:34 > 0:21:36# Joyful, joyful... #
0:21:36 > 0:21:40..on JD's team, it was the girls making the impact.
0:21:40 > 0:21:42# Hear the ride. #
0:21:42 > 0:21:44JD, can I ask you, who came up with the lyrics?
0:21:44 > 0:21:47- I think Frances had the lyrics, Frances had a lot.- Yeah.
0:21:47 > 0:21:51Frances and Rebecca seem to be doing all the work here.
0:21:51 > 0:21:54I don't think JD really understands what a project manager is.
0:21:54 > 0:21:57What would be cool is if you could do some...
0:21:58 > 0:22:01JD obviously feels that he should get involved,
0:22:01 > 0:22:05but it was a bit like embarrassing dad dancing.
0:22:05 > 0:22:09JD being kind of like the most chilled out PM....
0:22:09 > 0:22:13Focus on today, and relax, all right? Chill.
0:22:13 > 0:22:19..ironically chose the most stressed out sub team leader in Paul.
0:22:19 > 0:22:20Stop trying to sell them, talk natural,
0:22:20 > 0:22:22stop trying to sell it, you're not at work.
0:22:22 > 0:22:24- I don't think he comes across as he's selling.- He is to me.
0:22:24 > 0:22:28- We can start from a close-up... - One sec, one sec.
0:22:28 > 0:22:31Paul got hot under the collar.
0:22:31 > 0:22:32I just need to concentrate.
0:22:32 > 0:22:35One second, one second, just cut it at the end, there.
0:22:37 > 0:22:41But they hit the right note with a PR stunt,
0:22:41 > 0:22:46and with PR expert Rebecca filming, what could possibly go wrong?
0:22:46 > 0:22:47CHEERING
0:22:50 > 0:22:52Let's have a look at the video together.
0:22:52 > 0:22:53Yep.
0:22:54 > 0:22:57That. Yeah, that could go wrong.
0:22:59 > 0:23:01I think you could have zoomed in there on people.
0:23:01 > 0:23:03It was a really restricted little space.
0:23:03 > 0:23:04We've got it, it does the job.
0:23:09 > 0:23:11In the boardroom...
0:23:11 > 0:23:16Well, Titans raised £788.
0:23:16 > 0:23:19Samuel, I think you're a lucky man.
0:23:19 > 0:23:21..a freewheeling success for Samuel
0:23:21 > 0:23:24left Frances and Rebecca with an uphill struggle.
0:23:24 > 0:23:28You two ladies have got a regular seat in this boardroom,
0:23:28 > 0:23:29- haven't you?- Yes, Lord Sugar.
0:23:29 > 0:23:32You've been on the losing team five times.
0:23:34 > 0:23:38JD, you were the project manager, what did you actually do?
0:23:38 > 0:23:40Lord Sugar, I tried to stay calm,
0:23:40 > 0:23:43I tried to generally direct what was going on.
0:23:43 > 0:23:45I've made mistakes, I've held my hand up for them
0:23:45 > 0:23:47- but at the end of the day... - That's very commendable,
0:23:47 > 0:23:51but I can't go into business with someone who makes mistakes, can I?
0:23:53 > 0:23:56JD admitted that the failure of the task was down to him.
0:23:56 > 0:23:59And for that reason, JD had to go.
0:23:59 > 0:24:00You're fired.
0:24:07 > 0:24:09And Lord Sugar had a warning.
0:24:09 > 0:24:13Rebecca, every time there's an opportunity for you to excel,
0:24:13 > 0:24:14you haven't.
0:24:14 > 0:24:16I do excellent marketing and design.
0:24:16 > 0:24:19This is a marketing exercise today, it doesn't shine through.
0:24:19 > 0:24:22- Let me prove it, I haven't been project manager yet. - How many more times?
0:24:22 > 0:24:26But when I am project manager, I will be on top of it.
0:24:26 > 0:24:28I am going to give you one more chance.
0:24:28 > 0:24:30- Thank you.- OK, off you go.
0:24:36 > 0:24:39So, in Week Six, the stage was set.
0:24:39 > 0:24:42I'm not going to lie, I really want to be project manager this time.
0:24:42 > 0:24:45He made it clear that Rebecca's to be the PM.
0:24:45 > 0:24:46I think Rebecca feels under pressure.
0:24:46 > 0:24:48She hasn't really got a lot of choice.
0:24:52 > 0:24:57For this task, you've got nine items to buy and one night to do it in.
0:24:57 > 0:25:00Task explained...
0:25:00 > 0:25:02I think the person that should be the project manager
0:25:02 > 0:25:06should A, know London, and then, or be really good at negotiating.
0:25:06 > 0:25:08..there was only one woman for the job.
0:25:08 > 0:25:11Surely. Surely!
0:25:11 > 0:25:13I'd like to be project manager if everyone's happy.
0:25:13 > 0:25:16- Yes! OK, cool. - Trishna, obviously.
0:25:16 > 0:25:18Rebecca kept asking for the opportunity
0:25:18 > 0:25:20of being the project manager,
0:25:20 > 0:25:24but yet every single time we set a task, she never put herself forward.
0:25:25 > 0:25:29But with nine items to track down, Rebecca could still shine.
0:25:29 > 0:25:32Hello, do you have any tagines in stock?
0:25:32 > 0:25:34- 'Tagines?'- Yes, tagines.
0:25:34 > 0:25:36- 'Yeah, yeah, yeah.'- Ah, brilliant.
0:25:36 > 0:25:40- Do you also have any African black soap?- 'Yeah.'
0:25:40 > 0:25:42Did he actually understand what you were saying?
0:25:42 > 0:25:45But her shopping list got a little lost in translation.
0:25:46 > 0:25:48You have a tagine pot?
0:25:48 > 0:25:50- Tahini.- Tahini?
0:25:50 > 0:25:52OK.
0:25:52 > 0:25:54And do you have African black soap?
0:25:54 > 0:25:56- Black soap?- Yeah.
0:25:56 > 0:25:57Soup...
0:25:57 > 0:25:58Ah, OK.
0:26:02 > 0:26:03Crossed wires.
0:26:05 > 0:26:07There was a complete mess up,
0:26:07 > 0:26:10misunderstanding, very poor communication.
0:26:12 > 0:26:13Leading the other team...
0:26:13 > 0:26:15I've got experience in negotiating.
0:26:15 > 0:26:19..Courtney, confident he knew the route to success.
0:26:19 > 0:26:22I chose these places because they're within one, two miles
0:26:22 > 0:26:24from the City of London.
0:26:24 > 0:26:27He just didn't know the route to the products.
0:26:27 > 0:26:31- We should be here. - Is SE2 all the way over here?
0:26:31 > 0:26:32Bloody hell.
0:26:32 > 0:26:35An hour and a half later,
0:26:35 > 0:26:38finally at the cash-and-carry to buy their soup.
0:26:38 > 0:26:40Black soap, please.
0:26:40 > 0:26:41I mean, soap.
0:26:41 > 0:26:44- KARREN:- Courtney's strategy was to catch specific shops
0:26:44 > 0:26:48before they closed, but right now he's in danger of blowing that.
0:26:49 > 0:26:50Once back in London...
0:26:50 > 0:26:53Could you do it for 140?
0:26:53 > 0:26:56Because we are lovely people.
0:26:56 > 0:26:58..Alana charmed cigars at a steal.
0:26:59 > 0:27:03- It's done.- Thank you. Thank you very much.
0:27:03 > 0:27:06Smells like we're going to win this task!
0:27:06 > 0:27:08- LORD SUGAR: - 'Courtney did a good job.'
0:27:08 > 0:27:10A few of the team members' negotiation skills
0:27:10 > 0:27:12were a little questionable,
0:27:12 > 0:27:15but at the end of the day, they deserved to win the task.
0:27:15 > 0:27:17THEY LAUGH AND CHEER
0:27:20 > 0:27:23And after six straight losses...
0:27:23 > 0:27:26You lost by well over £100.
0:27:26 > 0:27:29..Rebecca was in a TAHINI bit of trouble.
0:27:29 > 0:27:31You're in the losing team again.
0:27:31 > 0:27:34On a losing team I have to work out who the weakest link is,
0:27:34 > 0:27:36and most certainly Rebecca was the weakest link,
0:27:36 > 0:27:40compounded by the fact that she had not performed very well
0:27:40 > 0:27:41in prior weeks.
0:27:41 > 0:27:44I've got to think about past performance.
0:27:45 > 0:27:47And on that basis, I'm going to have to say...
0:27:50 > 0:27:53Rebecca, you're fired.
0:27:53 > 0:27:55Thank you, it's been a great experience.
0:27:55 > 0:27:57Lovely to meet you, Karren and Claude.
0:27:59 > 0:28:01Destined never to eat soup again.
0:28:05 > 0:28:08Week Seven for the remaining shipshape candidates.
0:28:10 > 0:28:15A voyage was in the offing to sell high-value items at a boat show.
0:28:15 > 0:28:18Now, Frances, you haven't been on a winning team yet,
0:28:18 > 0:28:21so you're going to be the project manager for Nebula.
0:28:21 > 0:28:24Karthik, you're going to be the project manager of Titans.
0:28:27 > 0:28:30Karthik started the way all good leaders do.
0:28:30 > 0:28:32All right guys, so here we are, Team Titans.
0:28:32 > 0:28:34By referring to himself in the third person.
0:28:34 > 0:28:36Karthik finally gets to be PM.
0:28:36 > 0:28:40Karthik was a very excitable person.
0:28:40 > 0:28:42I think when he first came into the process,
0:28:42 > 0:28:44he thought what you do is you shout.
0:28:44 > 0:28:47I did have to deal with him in the early stage of the process,
0:28:47 > 0:28:49to tell him to calm down.
0:28:49 > 0:28:52Having become a kind of reformed character,
0:28:52 > 0:28:56I thought it was time for Karthik to be a project manager,
0:28:56 > 0:28:58let's see what he could do.
0:28:58 > 0:29:01He was confident he had the necessary skills under his belt.
0:29:01 > 0:29:03I am a brilliant project manager,
0:29:03 > 0:29:06and one of the proofs of that is that I project managed
0:29:06 > 0:29:08the conception of my baby boy.
0:29:08 > 0:29:11I know the exact hotel room and the exact country.
0:29:11 > 0:29:15Now, how many parents can give the gift of that information to their kids?
0:29:15 > 0:29:16Hopefully, not that many.
0:29:16 > 0:29:20Does anybody here have experience with boats?
0:29:20 > 0:29:23No, but I think this is more about selling products to a high range,
0:29:23 > 0:29:25which is what I've done for most of my career.
0:29:25 > 0:29:27Does anyone else have high-end client experience?
0:29:27 > 0:29:31- No? OK, great.- That must mean the big K will put Samuel...
0:29:31 > 0:29:34Grainne and Courtney in charge of the high ticket items.
0:29:34 > 0:29:36Samuel, you're with me, selling to the public.
0:29:36 > 0:29:38..on the mid-range team.
0:29:40 > 0:29:41Up on the other deck...
0:29:41 > 0:29:42Please listen to each other.
0:29:42 > 0:29:44Paul, I want you to be my sub team leader.
0:29:44 > 0:29:48Frances had been on the losing team for six weeks.
0:29:48 > 0:29:49But she's quite a shrewd girl,
0:29:49 > 0:29:53so I wanted to see how well she was going to do
0:29:53 > 0:29:55being the project manager on this task.
0:29:56 > 0:30:02The convoy headed to the beautiful Dorset coast.
0:30:02 > 0:30:03I think I'll put my trunks on!
0:30:03 > 0:30:06MUSIC: The Sun Always Shines On TV by A-Ha
0:30:06 > 0:30:08MUSIC STOPS
0:30:08 > 0:30:10Eurgh.
0:30:12 > 0:30:14Let's get set up, yeah?
0:30:14 > 0:30:17Under pressure from the boss to prove herself,
0:30:17 > 0:30:19Frances ran a tight ship.
0:30:19 > 0:30:22- Ready?- Go on.- It's got a maximum speed of 32mph,
0:30:22 > 0:30:24- which is 28 knots.- 28 knots.
0:30:24 > 0:30:26- Say it back to me.- 30mph...
0:30:26 > 0:30:28- 32mph.- Which is equivalent...
0:30:28 > 0:30:33- No, you said 30. 28 knots... - 32mph, 28 knots max speed, OK? OK.
0:30:33 > 0:30:35- Retain that information?- Yes. - Perfect.
0:30:38 > 0:30:42With her hand firmly on the tiller, Frances' sales team...
0:30:42 > 0:30:44That's 19.99.
0:30:44 > 0:30:46..hauled in big profits.
0:30:46 > 0:30:48Thank you very much. And I'll just give you your change.
0:30:48 > 0:30:50Hello!
0:30:50 > 0:30:54We are doing the show price for £18,950.
0:30:54 > 0:30:57And when she topped up her total by selling a speedboat...
0:30:57 > 0:30:59Are you happy to go ahead?
0:30:59 > 0:31:02- Yeah.- OK. Congratulations!
0:31:03 > 0:31:06..she hauled in her first ever win.
0:31:07 > 0:31:09Do you want a tissue, Frances?
0:31:09 > 0:31:11- Sorry!- Are you crying?
0:31:11 > 0:31:13It's been six weeks losing.
0:31:13 > 0:31:14Well done.
0:31:14 > 0:31:17Back on Karthik's team...
0:31:17 > 0:31:19Do I look cool?
0:31:19 > 0:31:21..Courtney and Grainne floundered.
0:31:21 > 0:31:22All-weather jet skis?
0:31:22 > 0:31:25Oh, I'd love one, it's a bit cold for me today, though.
0:31:25 > 0:31:26On big K's stall...
0:31:26 > 0:31:28High five. Boom!
0:31:28 > 0:31:29..while Samuel sold well...
0:31:29 > 0:31:33The price is 29.99.
0:31:33 > 0:31:35..he made up the prices, again.
0:31:35 > 0:31:37- CLAUDE:- Samuel, not for the first time,
0:31:37 > 0:31:39has decided he's going to go on a frolic of his own
0:31:39 > 0:31:41and do his own thing and set his own pricing.
0:31:41 > 0:31:43I'll grab your change for you now.
0:31:43 > 0:31:46That's not great, because it doesn't show him to be a team player.
0:31:46 > 0:31:49And Karthik...
0:31:49 > 0:31:51I feel so nice, I can just reach in and change my bra.
0:31:51 > 0:31:54..put comedy before commerce.
0:31:54 > 0:31:57Right, I'm going to take my trousers off.
0:31:57 > 0:32:00Karthik certainly wasn't acting as a project manager on that day.
0:32:00 > 0:32:02He seemed to be, well, lost at sea.
0:32:08 > 0:32:10What were you doing, Karthik, did you sell anything?
0:32:10 > 0:32:11No, the others were.
0:32:13 > 0:32:16Karthik literally had no idea how to run the team.
0:32:16 > 0:32:17It was such a huge loss.
0:32:17 > 0:32:23Frances' team had made over 40,000, and his team had made about 200.
0:32:23 > 0:32:26Yes, I had a bad day, yes...
0:32:26 > 0:32:28It's not a bad day, a diabolical day.
0:32:28 > 0:32:32- The worst day.- Karthik, Karthik, I don't know where to even start.
0:32:33 > 0:32:35Karthik, you're fired.
0:32:35 > 0:32:37See you guys on the other side.
0:32:40 > 0:32:42But Lord Sugar wasn't finished.
0:32:42 > 0:32:47Samuel, on two occasions you have demonstrated a disregard
0:32:47 > 0:32:49for instructions of a project manager.
0:32:49 > 0:32:52- That's not true. - Samuel was a good salesman,
0:32:52 > 0:32:56but it appeared to me that he wasn't very much a team player,
0:32:56 > 0:32:59so regretfully I had to let him go.
0:32:59 > 0:33:01Samuel, you're fired.
0:33:03 > 0:33:04Thank you.
0:33:13 > 0:33:15Week Eight, back on dry land.
0:33:19 > 0:33:23Your task this week is all to do with running an event
0:33:23 > 0:33:26at a famous London attraction.
0:33:26 > 0:33:28But Dillon couldn't wait to make a splash.
0:33:30 > 0:33:33Personally, I was thinking a Fantasy Island theme.
0:33:33 > 0:33:36By throwing a party, at an aquarium.
0:33:37 > 0:33:39Underwater fun.
0:33:39 > 0:33:41- That makes sense. - That could really tie in.
0:33:41 > 0:33:44A lot of elements in this task, a very tough task.
0:33:44 > 0:33:47The bottom line was still sales.
0:33:47 > 0:33:52I was looking for a good pricing strategy, and happy customers.
0:33:53 > 0:33:56Dillon's secret weapon to get the party rocking?
0:33:56 > 0:33:58# Look at this stuff.... #
0:33:58 > 0:33:59Mermaids, of course!
0:33:59 > 0:34:03# I'm ready to know what the people know... #
0:34:03 > 0:34:05The mermaids are amazing.
0:34:05 > 0:34:07# Get some answers... #
0:34:07 > 0:34:10So, I'm super excited I get to be a sailor with a mermaid, I mean,
0:34:10 > 0:34:12what better way to spend an evening!
0:34:12 > 0:34:13Amazing!
0:34:13 > 0:34:15At least he's not singing.
0:34:15 > 0:34:17I'm going to be singing!
0:34:17 > 0:34:19Dillon!
0:34:19 > 0:34:22- ALL SING:- # When I was a lad in a fishing town
0:34:22 > 0:34:23# My old man said to me
0:34:23 > 0:34:26# You can spend your life, your jolly life
0:34:26 > 0:34:28# Just sailing on the sea... #
0:34:29 > 0:34:31On the other team, project manager Paul
0:34:31 > 0:34:34was gambling on a fun night at a waxworks.
0:34:34 > 0:34:39It's a casino night, you're going to get the entertainment, and...
0:34:39 > 0:34:40- Canapes.- The canapes.
0:34:40 > 0:34:42- We're not putting on, like, a main meal.- No.
0:34:42 > 0:34:46- How much are we selling these tickets for?- Around £65.
0:34:46 > 0:34:50But a lack of clear costings left the team a little confused.
0:34:50 > 0:34:53I just want to run through the ticket pricing with you.
0:34:53 > 0:34:56- Yeah.- 'Full ticket price will be £50.'
0:34:56 > 0:35:01At what stage has he thought, right, 65, now I'm going to go down to 50?
0:35:01 > 0:35:04Put in charge of ticket sales...
0:35:04 > 0:35:07Prosecco on arrival. Then you go through there, as well.
0:35:08 > 0:35:11..Jessica waxed lyrical about free meals.
0:35:11 > 0:35:13If you could get another four people,
0:35:13 > 0:35:16- we'll do them £35. Yeah? - PHONE RINGS
0:35:16 > 0:35:19Hi, Paul. So, they've got the one drink on arrival,
0:35:19 > 0:35:21the two canapes and the hot food, plus...
0:35:21 > 0:35:23No. They've not got hot food. They've got to pay for that.
0:35:23 > 0:35:25No. They've got to pay for the hot food.
0:35:25 > 0:35:27They've got to pay for the hot food?!
0:35:30 > 0:35:34So, on day two, Paul pulled the plug.
0:35:34 > 0:35:39I'm going to switch Frances into your team.
0:35:39 > 0:35:40Frances is going to be sub PM today.
0:35:40 > 0:35:43I trust her. I know she's going to make the right decisions.
0:35:43 > 0:35:46To be honest, I'm a bit annoyed about you taking me off sub team leader.
0:35:46 > 0:35:48That's fine, but that's my decision.
0:35:48 > 0:35:51- Understand that.- I'll support Frances but I am pissed off.
0:35:51 > 0:35:54- LORD SUGAR:- 'Paul showed bad leadership skills in this task.'
0:35:54 > 0:35:57One example was the demotion of Jessica.
0:35:57 > 0:36:02I don't think he did it in a diplomatic and business-like way.
0:36:02 > 0:36:05MUSIC: The Gambler by Kenny Rogers
0:36:05 > 0:36:06If you just follow me.
0:36:08 > 0:36:09Casino night started well.
0:36:09 > 0:36:12Calling black! Calling black!
0:36:12 > 0:36:14Aaaagh! Aaagh!
0:36:14 > 0:36:17- We're having fun.- You're having fun.
0:36:18 > 0:36:21But quickly became a food fight.
0:36:21 > 0:36:23- Hot food is being served, if anyone's interested.- Free?
0:36:23 > 0:36:25Not for free, unfortunately.
0:36:25 > 0:36:27- Vegetarian...- Where's my hot free buffet that I was promised?
0:36:27 > 0:36:29Who told you?
0:36:29 > 0:36:32- One of the girls? - One of the girls, yeah.- OK.
0:36:33 > 0:36:35I need you to explain what's gone on.
0:36:35 > 0:36:39Everyone's saying that you told them that they were getting hot meals with their tickets.
0:36:39 > 0:36:40Can I just say something?
0:36:40 > 0:36:42- Just bear with me a minute, please. - Please don't shout at me.
0:36:42 > 0:36:45Stop talking when I'm trying to talk. I'm trying to explain to you.
0:36:45 > 0:36:47You're looking at this completely the wrong way.
0:36:47 > 0:36:50You're trying to use whatever else they sell to cover it.
0:36:50 > 0:36:53- That's not how you do business. - Paul, do you know how you DO do business?
0:36:53 > 0:36:56Let's just go. I've got to get this organised.
0:37:01 > 0:37:04And Jessica wasn't the only one Paul picked a fight with.
0:37:06 > 0:37:10Her relegation, or demotion, wasn't anything to do with her performance.
0:37:10 > 0:37:12- Is that it?- On the first day, no.
0:37:12 > 0:37:14You expect me to believe that?
0:37:14 > 0:37:17- If you don't want to believe it, don't believe it. - It sounds like a bit of a...
0:37:17 > 0:37:18Take it how you want to take it.
0:37:18 > 0:37:20I'm taking it as I'm taking it.
0:37:20 > 0:37:23Jessica got the jitters.
0:37:23 > 0:37:25I've got three children to support. I've got two businesses.
0:37:25 > 0:37:28I'm willing to give it up because I want to be your business party...
0:37:28 > 0:37:32I believe... Oh, God. I'm sorry. I'm getting all flappy again.
0:37:32 > 0:37:35Just calm down a minute, will you?
0:37:35 > 0:37:36Frances blubbed.
0:37:36 > 0:37:38A lot of people would have crumbled,
0:37:38 > 0:37:40- losing week after week but I've still put...- Just relax, Frances.
0:37:40 > 0:37:42Just relax. OK?
0:37:44 > 0:37:46And Paul lost his cool.
0:37:46 > 0:37:49Sales here was the first thing that was going to win it.
0:37:49 > 0:37:51Salesperson, salesperson, salesperson.
0:37:51 > 0:37:53I put the three salespeople in the sales team and you criticise...
0:37:53 > 0:37:55You're showing your aggression again, Paul.
0:37:55 > 0:37:58And you don't want to show your aggression to me, I can assure you.
0:37:58 > 0:38:00- I'm not being aggressive. - It sounds to me like you are
0:38:00 > 0:38:02from where I'm sitting this side of the table.
0:38:02 > 0:38:05- I can assure you, I'm not.- Yeah.
0:38:05 > 0:38:07I couldn't go into business with someone like that
0:38:07 > 0:38:09who can't control his emotions.
0:38:09 > 0:38:12'And for that reason, he had to go.'
0:38:12 > 0:38:16I think I've seen enough in the case of you,
0:38:16 > 0:38:19Paul, to say that...
0:38:19 > 0:38:20you're fired.
0:38:31 > 0:38:33In Week Nine...
0:38:33 > 0:38:36You know what, I'm having some horrible nightmares.
0:38:36 > 0:38:39..bad dreams became a virtual reality.
0:38:42 > 0:38:45Good morning. Welcome to the future.
0:38:45 > 0:38:49- Whoa!- Look at that!- Amazing!
0:38:49 > 0:38:50Their task?
0:38:51 > 0:38:54Create and brand a virtual video game.
0:38:54 > 0:38:58Trishna gave Courtney the chance to be creative.
0:38:58 > 0:39:01I think Courtney, sub team leader for the branding side. I know you're very good at that.
0:39:01 > 0:39:03But thought the name of the game...
0:39:03 > 0:39:05Gordon's Lost His Badger?
0:39:05 > 0:39:06..was lame.
0:39:06 > 0:39:08'I don't really like it.'
0:39:12 > 0:39:15Leading the rest, Sofiane put forward his plan.
0:39:15 > 0:39:16It's very simple.
0:39:16 > 0:39:19Dillon and Alana, you go and create the game
0:39:19 > 0:39:23- and me and Grainne will go and work on the branding.- You sure?- Yeah.
0:39:24 > 0:39:27But he struggled to come up with a name.
0:39:27 > 0:39:30What about Shell Time? The main thing is shell.
0:39:30 > 0:39:32OK. Magic Shells sounds good to me.
0:39:32 > 0:39:35If I turn round to a four-year-old and say magic shells,
0:39:35 > 0:39:36they know what it is.
0:39:36 > 0:39:40He was supposed to be targeting 15-34 year olds.
0:39:40 > 0:39:42And it is absolutely important in this task
0:39:42 > 0:39:47to make sure you're directing it to your exact target audience.
0:39:47 > 0:39:49Meanwhile...
0:39:49 > 0:39:52So, we have pieces of shells that he has to rescue.
0:39:52 > 0:39:54..Alana's ideas were drowned out.
0:39:54 > 0:39:57In my opinion, that's not particularly a puzzle.
0:39:57 > 0:40:00I don't know if it needs to be a traditional puzzle.
0:40:00 > 0:40:01Every time I suggest something it's a bit...
0:40:01 > 0:40:04No! Because he's got it in his head already. He knows what he wants.
0:40:04 > 0:40:06Dylan is a very, very nice fellow
0:40:06 > 0:40:09but I notice that once he gets something in his head,
0:40:09 > 0:40:10you can't move it.
0:40:12 > 0:40:13On day two...
0:40:13 > 0:40:15Oh! Oh, I got it, I got it!
0:40:15 > 0:40:18..Magic Shells was a damp squib.
0:40:18 > 0:40:19So, what were your thoughts?
0:40:19 > 0:40:23I thought the game was quite set for someone of a younger age.
0:40:23 > 0:40:25So who would you say this game is aimed at?
0:40:25 > 0:40:26- Kids.- OK.
0:40:26 > 0:40:28And their pitch...
0:40:28 > 0:40:31I'm going to invite my colleague Grainne to play the demonstration
0:40:31 > 0:40:32and show you how this works.
0:40:32 > 0:40:34..sank.
0:40:34 > 0:40:36- Shall I do that now?- Yep.
0:40:38 > 0:40:39I'm going to take my shoes off.
0:40:40 > 0:40:41I don't want to fall.
0:40:44 > 0:40:47I think it went a little bit messier than we structured it originally.
0:40:47 > 0:40:50But I think they've bought into the concept.
0:40:50 > 0:40:51They really liked the game.
0:40:51 > 0:40:54On the other team...
0:40:54 > 0:40:57We quite liked the idea of having something a bit random and obscure
0:40:57 > 0:41:00that would help you stand out within the market.
0:41:00 > 0:41:01And it's certainly not forgettable.
0:41:01 > 0:41:03..Jessica was pitch perfect.
0:41:06 > 0:41:08Hang on, Trishna. Do you like the badger now?
0:41:08 > 0:41:10Yeah, I do, I do!
0:41:14 > 0:41:15In the boardroom...
0:41:15 > 0:41:21Nebula, you got 222 votes out of 300.
0:41:21 > 0:41:23..victory for Gordon.
0:41:23 > 0:41:24And his badgers.
0:41:26 > 0:41:28Leaving Magic Shells all washed up.
0:41:28 > 0:41:31The feedback says this is a kids' game
0:41:31 > 0:41:35and the kids' game is the smallest market in virtual reality gaming.
0:41:35 > 0:41:38I still think the game is very creative.
0:41:38 > 0:41:39I do stand by it.
0:41:39 > 0:41:42- Do you?- I do. - Well, the seven experts don't.
0:41:42 > 0:41:46The creativity of the game was kind of subcontracted to Dillon,
0:41:46 > 0:41:50and although Sofiane takes overall responsibility of getting it wrong,
0:41:50 > 0:41:53Dillon got it wrong for him.
0:41:53 > 0:41:57I don't think you have the potential of being my business partner.
0:41:57 > 0:42:00- Lord Sugar...- So, it is with regret that you're fired.
0:42:00 > 0:42:03Thank you, Lord Sugar. Thank you, Karren and Claude.
0:42:09 > 0:42:12But it wasn't game over yet.
0:42:12 > 0:42:14I don't want to sound rude here, Sofiane.
0:42:14 > 0:42:16I'm trying to establish what you actually did then.
0:42:16 > 0:42:20I came out with the nick... the name of the, er, Coral Kid.
0:42:20 > 0:42:23'Sofiane didn't manage his team well.'
0:42:23 > 0:42:27He had disregard for authority and on that basis he had to go.
0:42:27 > 0:42:30Sofiane, you're fired.
0:42:30 > 0:42:32Thank you, Lord Sugar.
0:42:32 > 0:42:33Thanks, boss, thanks, Karren.
0:42:40 > 0:42:42Week Ten was a very interesting task.
0:42:42 > 0:42:46They had to come up with their own brand of gin,
0:42:46 > 0:42:50and sell it to three customers that I'd laid on for them.
0:42:52 > 0:42:54Who's going to manage this project best?
0:42:54 > 0:42:56I feel that, out of all of us, I'm best suited to do that.
0:42:56 > 0:42:59- Let's go for it then. That's fine. - You happy with that?
0:42:59 > 0:43:01- Yeah, that's fine.- OK, right.
0:43:01 > 0:43:06Captained by Courtney, Alana took charge of developing a drink...
0:43:06 > 0:43:09Let's try putting something to make it a little bit sweeter in.
0:43:09 > 0:43:11..and came up with a fruity concoction.
0:43:11 > 0:43:13Do you make raspberry gin here?
0:43:13 > 0:43:15We don't normally, no.
0:43:15 > 0:43:19Alana was quite rightly put in what I would call
0:43:19 > 0:43:22the formulation of the gin because she's got a cake business,
0:43:22 > 0:43:25and so it's...not the same, but very similar.
0:43:25 > 0:43:26That is nice, I think.
0:43:26 > 0:43:31So Courtney did a good job there in putting her in that position.
0:43:31 > 0:43:34Courtney came up with creative spelling.
0:43:34 > 0:43:36So, Giin? The double i?
0:43:36 > 0:43:40But then gave the dullest pitch in history.
0:43:40 > 0:43:44As we are creating a new product which is fruit flavoured,
0:43:44 > 0:43:47or, sorry, flu...fruit infused, I should say,
0:43:47 > 0:43:49we felt that it would be a younger market...
0:43:49 > 0:43:51- NARRATOR SNORES - ..that would be more acceptable
0:43:51 > 0:43:53to trying a new product.
0:43:55 > 0:43:57- New pitch, new plan. - Hi, I'm Jessica.
0:43:57 > 0:43:59Keep Courtney quiet.
0:43:59 > 0:44:02As three friends, we really wanted to create a drink
0:44:02 > 0:44:05that you could literally share with your friends.
0:44:05 > 0:44:08It's fruity but a little bit different.
0:44:08 > 0:44:10I like a dry gin. I wouldn't want too much raspberry.
0:44:10 > 0:44:12It was just enough, I think.
0:44:12 > 0:44:14They produced a great product
0:44:14 > 0:44:16and I think the brand name pulled it through for them.
0:44:16 > 0:44:19- On the other team... - Ooof!
0:44:19 > 0:44:22..Trishna decided to jazz up their gin.
0:44:22 > 0:44:25What we'll do, Jeff, is try the colour of orange, please.
0:44:25 > 0:44:26Right, OK.
0:44:26 > 0:44:30Trishna kind of championed the idea
0:44:30 > 0:44:33of colouring the gin an orange colour.
0:44:33 > 0:44:35It was a fatal mistake.
0:44:35 > 0:44:39It fell to Frances to come up with a classy name.
0:44:39 > 0:44:42You know, literally, like, colonisation, sort of, map.
0:44:42 > 0:44:45- Like, East India Trading Company, like that kind of thing.- OK.
0:44:45 > 0:44:46So, she settled on...
0:44:46 > 0:44:48There we go.
0:44:48 > 0:44:50..Colony.
0:44:50 > 0:44:52That... I really, really like that.
0:44:52 > 0:44:54I actually got an A* in geography, you know.
0:44:54 > 0:44:57Yes, I think it's more the history that we have an issue with here.
0:44:59 > 0:45:01Meanwhile, at the distillery...
0:45:01 > 0:45:03- Ooof! - SHE GIGGLES
0:45:03 > 0:45:06Trishna and Grainne...
0:45:06 > 0:45:08Well, they got sloshed.
0:45:08 > 0:45:09What did I have to say?
0:45:10 > 0:45:12Leaving Frances...
0:45:12 > 0:45:14PHONE RINGS OUT
0:45:14 > 0:45:15..on hold.
0:45:19 > 0:45:21'This is the voice...'
0:45:21 > 0:45:23- Do you know what?- I think I need these distillers at home.
0:45:23 > 0:45:25THEY GIGGLE
0:45:26 > 0:45:28No-one's really listening to me today
0:45:28 > 0:45:30and it's actually starting to piss me off.
0:45:30 > 0:45:31Not you.
0:45:33 > 0:45:35- Hello.- Hi.- How are yous?
0:45:35 > 0:45:37- Next day...- Good, good.
0:45:37 > 0:45:39..the girls are at the top of their game.
0:45:40 > 0:45:43At the minute, you've got your jupiner...your jun...jupiner...
0:45:43 > 0:45:46- Juniper.- Juniper, sorry.
0:45:46 > 0:45:50The colour of the liquid is somewhat different.
0:45:50 > 0:45:53- Yeah.- Oh, well, at least they presented a united front.
0:45:53 > 0:45:56But obviously, if you would like to place an order
0:45:56 > 0:45:57and you weren't happy with the colouring,
0:45:57 > 0:46:01I'm sure it is something we'd be able to speak to the distillery and take out.
0:46:01 > 0:46:05We wouldn't want to take away the colour, that is what the brand is all about.
0:46:05 > 0:46:06Er, spoke too soon.
0:46:09 > 0:46:11In the boardroom...
0:46:11 > 0:46:15Nebula secured orders worth £71,400.
0:46:15 > 0:46:17Final five! Final five!
0:46:17 > 0:46:21- Sorry!- Well done and I'll see you on the next task.
0:46:21 > 0:46:24..trebles all round for Courtney's team.
0:46:24 > 0:46:27Let's go before they change their mind!
0:46:27 > 0:46:30But last orders for Grainne's girls.
0:46:30 > 0:46:35The product, first of all, has got so many faults with it.
0:46:35 > 0:46:37Wasn't it you, Trishna, that wanted this colour orange?
0:46:37 > 0:46:40I didn't necessarily say, right, we have to go this colour,
0:46:40 > 0:46:42I just suggested, shall we have a colour on the gin?
0:46:42 > 0:46:45You were fixated on making that gin coloured.
0:46:45 > 0:46:47- I wasn't fixated on it.- You were.
0:46:47 > 0:46:51Trishna performed well up until this task but she made a fatal error
0:46:51 > 0:46:52in the colour of the gin,
0:46:52 > 0:46:56and one doesn't want to see silly mistakes so late in the process.
0:46:56 > 0:46:58I think it was time for her to go.
0:46:58 > 0:47:00Trishna, you're fired.
0:47:00 > 0:47:02No problem.
0:47:08 > 0:47:10Cheers!
0:47:10 > 0:47:12Their hysteria of surviving...
0:47:12 > 0:47:15Aaagh! We did absolutely smash it.
0:47:15 > 0:47:17# 3,200 units please! #
0:47:17 > 0:47:18..was short-lived.
0:47:18 > 0:47:20# 70 grand in the bank! #
0:47:20 > 0:47:21Thankfully.
0:47:21 > 0:47:23Because...
0:47:23 > 0:47:25Lucky dress!
0:47:25 > 0:47:26Use a lot of deodorant today.
0:47:26 > 0:47:30After ten tasks shed 13 worthy upstarts...
0:47:30 > 0:47:32I am going to nail this.
0:47:32 > 0:47:36..the final five were summoned to be grated
0:47:36 > 0:47:38like cheese in this building.
0:47:44 > 0:47:46- Good morning. - ALL:- Good morning, Lord Sugar.
0:47:46 > 0:47:49Before they can get their mitts on the 250k...
0:47:49 > 0:47:53My trusted advisers will probe every inch...
0:47:53 > 0:47:55Oh, where's he going with this?
0:47:55 > 0:47:56..of your business plans.
0:47:56 > 0:47:58Ah, OK.
0:47:59 > 0:48:01- I'm genuinely cacking myself now. - Urgh!
0:48:01 > 0:48:04Like, a sense of anticipation of what's going to come.
0:48:04 > 0:48:07MUSIC: Trouble by Stereophonics
0:48:07 > 0:48:11Awaiting upstairs, four titans of business.
0:48:12 > 0:48:14"Iron" Mike Soutar.
0:48:14 > 0:48:17Claudine "KO" Collins.
0:48:17 > 0:48:20Linda "Knuckleduster" Plant.
0:48:20 > 0:48:25And the undisputed heavyweight champ, Claude Littner.
0:48:26 > 0:48:29Trained like a CSI ninja hit squad...
0:48:29 > 0:48:31Have a look at what you wrote here.
0:48:31 > 0:48:33..they are about to uncover...
0:48:33 > 0:48:36"Describe something you would do if you knew you wouldn't get caught."
0:48:36 > 0:48:38..dirty secrets.
0:48:38 > 0:48:41"Fart in a lift full of supermodels."
0:48:41 > 0:48:43Oh, Courtney, what will Mum say?
0:48:43 > 0:48:44Er...
0:48:44 > 0:48:49After ten weeks of enduring the candidates' enthusiastic antics,
0:48:49 > 0:48:51Claude was getting his own back.
0:48:51 > 0:48:53Frankly, I'm finding it quite hard
0:48:53 > 0:48:56to find anything good about your performance.
0:48:56 > 0:48:57I don't know what you're doing here.
0:48:57 > 0:48:59This is Claude's favourite day of the year,
0:48:59 > 0:49:01this is like Christmas for Claude.
0:49:01 > 0:49:02Yeah.
0:49:02 > 0:49:05Quick to feel the barely-concealed contempt...
0:49:06 > 0:49:10..Emerald Isle make-up artist Grainne McCoy.
0:49:10 > 0:49:12I've never put a business plan together before, so...
0:49:12 > 0:49:14- Is this your sole work? - This is mine.- Nobody else?
0:49:14 > 0:49:15Not a sinner, no.
0:49:15 > 0:49:17I didn't want anyone seeing it.
0:49:17 > 0:49:19Why? They're not going to steal the idea, are they?
0:49:19 > 0:49:21- You nev... - SHE LAUGHS
0:49:22 > 0:49:25Her business idea, very simply...
0:49:25 > 0:49:27You want to be an agency for beauty counter staff,
0:49:27 > 0:49:29you want to be an agency for make-up artists,
0:49:29 > 0:49:33you want to run physical and online stores...
0:49:33 > 0:49:34..wasn't simple.
0:49:34 > 0:49:39It was overcomplicated in the sense that there were many facets of it.
0:49:39 > 0:49:42You said in here, as managing director,
0:49:42 > 0:49:44you will be liaising with clients,
0:49:44 > 0:49:49- training...- Yeah. - ..managing staff and doing make-up.
0:49:49 > 0:49:52- Yeah.- The managing director can't be doing makeovers!
0:49:53 > 0:49:57Credit to her, she was coming forward with a business plan
0:49:57 > 0:50:01which she had experience in, it is the industry she's in.
0:50:01 > 0:50:02- How are you?- Very well, thank you.
0:50:02 > 0:50:06As such, on her visit to Claudine, things looked on the up.
0:50:06 > 0:50:08You said in your business plan,
0:50:08 > 0:50:10you were going to train make-up artists
0:50:10 > 0:50:12- to have all the knowledge of all the brands.- Yes.
0:50:12 > 0:50:16So, would you tell me the USP of, say,
0:50:16 > 0:50:18that and that product?
0:50:18 > 0:50:20This should be a cinch.
0:50:20 > 0:50:23- This is a test. - You're a make-up artist, Grainne.
0:50:23 > 0:50:26So, that is liquid blush, isn't it?
0:50:26 > 0:50:28- It's not liquid.- Oh, it is a powder.
0:50:28 > 0:50:29Oh, good grief.
0:50:30 > 0:50:32People pay you to train them?
0:50:32 > 0:50:35Yes, it'll be a worldwide certified certificate for make-up artists.
0:50:35 > 0:50:39In the boardroom, unsurprisingly, things did not get any better.
0:50:39 > 0:50:42- And you are qualified to teach that course?- I am half qualified...
0:50:42 > 0:50:45- You're not even qualified yet? - Not certified yet.
0:50:45 > 0:50:49Sounds like I might need certifying to actually invest in this thing.
0:50:49 > 0:50:51'The fundamental problem was,'
0:50:51 > 0:50:56she tried to cram too many facets of the beauty industry into one plan.
0:50:56 > 0:50:59Grainne, it's been nice to be associated with you...
0:50:59 > 0:51:02That's the reason why Grainne had to go.
0:51:02 > 0:51:04It is with regret that you are fired.
0:51:04 > 0:51:06Thank you so much, I really appreciate everything.
0:51:06 > 0:51:08Girls, good luck, OK?
0:51:13 > 0:51:16Jessica, initial impressions were...
0:51:16 > 0:51:18People say I'm like the female version of Jim Carrey.
0:51:18 > 0:51:21- ..a bit strange. - You can put that on the TV, too.
0:51:21 > 0:51:23SHE SNORTS
0:51:23 > 0:51:24Urgh!
0:51:24 > 0:51:27Jessica was hoping to persuade Lord Sugar
0:51:27 > 0:51:29to get into women's clothing with her.
0:51:29 > 0:51:33A hard sell. So this plan needs to be darn good.
0:51:33 > 0:51:35There's a few grammatical errors.
0:51:35 > 0:51:36Yep!
0:51:36 > 0:51:39However, the numbers all seem to add up, so...
0:51:39 > 0:51:41So, tell me about the business.
0:51:41 > 0:51:43It's a fashion website.
0:51:43 > 0:51:45It's going to be celebrity endorsed.
0:51:45 > 0:51:49Part of her business plan was to use celebrities.
0:51:49 > 0:51:52So, your celebrity contacts, you're handing money over to them
0:51:52 > 0:51:54and they wear one of your dresses
0:51:54 > 0:51:57and they've got 3 million followers, then you'll sell lots of dresses?
0:51:57 > 0:51:59Yeah.
0:51:59 > 0:52:01Online fashion has got tremendous potential
0:52:01 > 0:52:04so it was a very interesting concept for me.
0:52:04 > 0:52:06Lord S seems interested.
0:52:06 > 0:52:09- Hello, Claude. - Hope the name's appropriate.
0:52:10 > 0:52:12Lust & Lies.
0:52:12 > 0:52:14- Yes.- No, I don't think so.
0:52:14 > 0:52:15Bloody hell.
0:52:15 > 0:52:19Candidates come with very funny names for their businesses.
0:52:19 > 0:52:22Lust & Lies, no, we don't want to go there.
0:52:22 > 0:52:23- OK.- Are we having one?
0:52:23 > 0:52:26- Yeah.- Fantastic! Whoo!
0:52:26 > 0:52:29On a positive front, in most of the tasks,
0:52:29 > 0:52:31Jessica turned out to be a very good candidate.
0:52:31 > 0:52:32She sold well.
0:52:32 > 0:52:35- Come on!- She was popular with her team-mates.
0:52:35 > 0:52:40- Yes!- And she showed that she had some business acumen about her.
0:52:40 > 0:52:43But no amount of acumen can prepare you for...
0:52:44 > 0:52:46..the Linda!
0:52:46 > 0:52:50Let's talk about the new business with Lord Sugar.
0:52:50 > 0:52:54One of my advisers, Linda, of course, is an expert in fashion.
0:52:54 > 0:52:56How have you planned the production?
0:52:56 > 0:53:01It was Linda who pointed out to me the weaknesses in Jessica's plan.
0:53:01 > 0:53:04For a jacket, you have a seamstress focusing on the arms
0:53:04 > 0:53:06- and the final details... - No, you don't.
0:53:06 > 0:53:08First, who's going to cut your patterns,
0:53:08 > 0:53:09how many pattern cutters are you having?
0:53:09 > 0:53:14A jacket is an entirely different process to producing a dress
0:53:14 > 0:53:16and a T-shirt is yet another process.
0:53:16 > 0:53:18I think you're dreaming.
0:53:20 > 0:53:22Wow.
0:53:23 > 0:53:26She ripped me to absolute shreds.
0:53:26 > 0:53:29I've lost my dignity up on the 42nd floor.
0:53:29 > 0:53:30Oh, my God, that was horrific.
0:53:30 > 0:53:34In the boardroom of doom, Jessica put up a brave fight.
0:53:34 > 0:53:36Lord Sugar, I know I would turn a profit
0:53:36 > 0:53:39a lot quicker than any of the four business here. A larger profit.
0:53:39 > 0:53:41She's making good profits at the moment.
0:53:41 > 0:53:43But our margins would be unbelievable.
0:53:43 > 0:53:45This model is tried and tested.
0:53:45 > 0:53:48- I used it in my previous business. - But that business didn't work.
0:53:48 > 0:53:49Um...
0:53:49 > 0:53:52Jessica's business plan, when you dived into it,
0:53:52 > 0:53:55I don't think she really covered all aspects of the things
0:53:55 > 0:53:58that have to be done to make it work.
0:53:58 > 0:54:00I do believe that you have got the personality
0:54:00 > 0:54:02and you're good at sales.
0:54:02 > 0:54:05Nevertheless, it's a very, very risky idea.
0:54:05 > 0:54:07It didn't stack up financially
0:54:07 > 0:54:09and there was far too much risk involved.
0:54:09 > 0:54:12Jessica, it is with regret that you're fired.
0:54:12 > 0:54:15Thank you so much, it's been absolutely incredible.
0:54:15 > 0:54:16Good luck.
0:54:18 > 0:54:22With Grainne and Jessica now on their way to a job-seekers' meeting,
0:54:22 > 0:54:26one more gazelle had to succumb to the cheese grater pride.
0:54:27 > 0:54:29- Step forward...- Good luck, Frances.
0:54:29 > 0:54:31Frances Bishop.
0:54:32 > 0:54:34Frances is a very, very confident young lady.
0:54:34 > 0:54:36I'm not going to lie, I'm a natural at this.
0:54:37 > 0:54:40- Very assertive. - If this goes badly wrong,
0:54:40 > 0:54:42- I'm holding you personally responsible.- OK.
0:54:42 > 0:54:43Very self-assured.
0:54:43 > 0:54:45I'm really happy with myself at the moment.
0:54:45 > 0:54:48- Very business-like. - Sold!
0:54:48 > 0:54:50MUSIC: Don't Stop Me Now by Queen
0:54:51 > 0:54:55Unfortunately, she ended up in a lot of losing teams.
0:54:57 > 0:54:59I think it's going to be your winning week this week, Fran.
0:54:59 > 0:55:02I hope so, even Lord Sugar feels sorry for me now.
0:55:02 > 0:55:07Yes, at the seventh time of asking, she won as project manager.
0:55:07 > 0:55:09And then the next week, she lost again.
0:55:09 > 0:55:11Shoddy.
0:55:11 > 0:55:13But under the spotlight,
0:55:13 > 0:55:16she still had a passion for her children's fashion.
0:55:16 > 0:55:19The second you walk into our store, it's the customer service element.
0:55:19 > 0:55:22It's breast-feeding rooms, there's colouring tables,
0:55:22 > 0:55:24there's a heart in this business.
0:55:24 > 0:55:26She specialised in children's clothing,
0:55:26 > 0:55:30end of lines and she had two shops already on the go
0:55:30 > 0:55:32and claimed to be doing very well.
0:55:32 > 0:55:34However, all was not what it seemed.
0:55:34 > 0:55:37You've actually had three.
0:55:37 > 0:55:38We had one in Nottingham,
0:55:38 > 0:55:42it was just unprofitable and it just kind of cancelled itself out.
0:55:42 > 0:55:43And there was another store as well?
0:55:43 > 0:55:46She had another two shops that she'd closed down
0:55:46 > 0:55:48which kind of put a bit of a cloud over things
0:55:48 > 0:55:50as far as we were concerned.
0:55:50 > 0:55:52And Claudine found something to probe.
0:55:53 > 0:55:55In your application, you put,
0:55:55 > 0:55:58you're really disorganised and your filing is in your handbag.
0:55:58 > 0:56:01- That terrifies me.- Yeah.
0:56:01 > 0:56:04Luckily, Lord Sugar doesn't care for finances.
0:56:04 > 0:56:07From what I can understand, invoices and bills going into your handbag.
0:56:07 > 0:56:09My bad!
0:56:09 > 0:56:11I can't ignore about her business in her handbag.
0:56:11 > 0:56:13That's his big thing, isn't it?
0:56:13 > 0:56:16Frances, I think that your business is risky.
0:56:16 > 0:56:20I think at the end of the day, my concern was scaling up.
0:56:20 > 0:56:22So, I wish you the best of luck
0:56:22 > 0:56:25but I'm not going to be investing in you.
0:56:25 > 0:56:29And I don't think she had much control over the business.
0:56:29 > 0:56:31So, Frances,
0:56:31 > 0:56:33- you're fired.- Thank you.
0:56:33 > 0:56:34Good luck, guys, all the best.
0:56:38 > 0:56:40And so the route was complete.
0:56:41 > 0:56:45I genuinely, genuinely thought I could be in that final.
0:56:45 > 0:56:48But I'm not, I'm sat here instead.
0:56:48 > 0:56:50But I've got such a bright, brilliant future.
0:56:50 > 0:56:52Mmm...(!)
0:56:52 > 0:56:53And then there were two.
0:56:53 > 0:56:56Congratulations, you two.
0:56:56 > 0:56:58You've battled your way through 11 weeks.
0:56:58 > 0:57:01If you think what you've done so far is tough,
0:57:01 > 0:57:03the final is going to be even tougher still.
0:57:03 > 0:57:05We did it! Well done, Alana.
0:57:05 > 0:57:06We have our finalists.
0:57:06 > 0:57:10It's all smiles now but you're the one person standing in my way.
0:57:10 > 0:57:12Yeah. It's investment in mind.
0:57:12 > 0:57:15Muffin Maestro, Alana Spencer.
0:57:15 > 0:57:17- That is so cool.- Who's been...
0:57:17 > 0:57:18- Sweet!- ..on sugar...
0:57:18 > 0:57:20- Happy?- Happy. - ..from an early age.
0:57:23 > 0:57:27- I love sugar.- Alana started her cake business when she was 17 years old.
0:57:27 > 0:57:31She came into the process very nervous
0:57:31 > 0:57:34but she became a classic example
0:57:34 > 0:57:38of somebody that grew and learned through the process.
0:57:38 > 0:57:39You can't crack me any more.
0:57:39 > 0:57:41Watch this space, guys.
0:57:42 > 0:57:45And international purveyor of novelty gifts...
0:57:45 > 0:57:47Looking fresh.
0:57:47 > 0:57:49- Cool for cats!- Courtney Wood.
0:57:49 > 0:57:51I'm a little bit jealous, if I'm being honest.
0:57:51 > 0:57:52# Inspector Gadget! #
0:57:52 > 0:57:55He invested all of his own personal money in this business
0:57:55 > 0:57:58which he started from scratch, from his bedroom at home.
0:57:58 > 0:58:01Anyone tells me to trust them, I don't trust them.
0:58:01 > 0:58:02Courtney is a very shrewd lad.
0:58:02 > 0:58:04I don't think there's any coincidence
0:58:04 > 0:58:07that he won eight out of ten tasks.
0:58:07 > 0:58:10Does my bum look big in this?
0:58:10 > 0:58:11No, it's an improvement.
0:58:11 > 0:58:13It's been a very tough process.
0:58:13 > 0:58:15Both of them are going to have to prove to me that
0:58:15 > 0:58:17their business plan is the right one for me
0:58:17 > 0:58:19before I'm going to tell one of them,
0:58:19 > 0:58:21"You are my business partner."
0:58:21 > 0:58:23# Oh-oh
0:58:23 > 0:58:27# It's the final countdown
0:58:32 > 0:58:35# The final countdown
0:58:40 > 0:58:44# The final countdown
0:58:44 > 0:58:46# Final countdown
0:58:46 > 0:58:48# Ohhhhh
0:58:48 > 0:58:50# It's the final countdown... #