0:00:02 > 0:00:03NARRATOR: 11 weeks ago...
0:00:03 > 0:00:06I need to see who's got a good business brain.
0:00:06 > 0:00:12..Lord Sugar began his search for a brand-new business partner.
0:00:12 > 0:00:16I feel so angry that not one of you geniuses ran this thing properly.
0:00:16 > 0:00:1718 hopefuls...
0:00:17 > 0:00:21I'm not getting angry, I'm just telling you my point, cos you're not listening to my point.
0:00:21 > 0:00:23Please, stop talking. Please, for the love of God.
0:00:23 > 0:00:2511 testing tasks...
0:00:25 > 0:00:28We're meant to be grown-up women, we're acting like little schoolgirls.
0:00:28 > 0:00:31- That's not cool. That's not cool. - Now for one candidate...
0:00:31 > 0:00:36Your best hope for 250 grand is to buy yourself a scratchcard.
0:00:36 > 0:00:39- ..a quarter-of-a-million-pound investment.- You're fired.
0:00:39 > 0:00:43You're fired. You are a loose cannon. You're fired.
0:00:49 > 0:00:51Previously on The Apprentice...
0:00:51 > 0:00:55You're going to present to my trusted advisors.
0:00:55 > 0:00:57..business plans...
0:00:57 > 0:00:59I have a lot more outgoings than ingoings.
0:00:59 > 0:01:01I was a little bit spendy happy on that.
0:01:01 > 0:01:04You can't be running a business and be spendy happy.
0:01:04 > 0:01:08- ..and candidates...- When I've asked you just the simplest question,
0:01:08 > 0:01:10- you don't know.- ..got picked apart.
0:01:10 > 0:01:12I've wanted to smack you over the face to wake you up.
0:01:12 > 0:01:16- Where's the passion? Come on!- This is actually worse than childbirth.
0:01:16 > 0:01:19- In the boardroom...- I'm only interested in a big business.
0:01:19 > 0:01:23- ..Grainne's make-up school...- Oh, you're not even qualified yet?- No.
0:01:23 > 0:01:28- ..didn't make the grade... - I just can't see this. You're fired.
0:01:28 > 0:01:31..Jessica's clothing company was out of fashion...
0:01:31 > 0:01:34It's a very, very risky idea. You're fired.
0:01:34 > 0:01:38- ..and Frances...- All your invoices and bills go into your handbag.
0:01:38 > 0:01:40- ..ran out of chances.- You're fired.
0:01:40 > 0:01:42Then there was two.
0:01:42 > 0:01:44Now it's Alana versus Courtney.
0:01:44 > 0:01:48You're the one person standing in my way of £250,000.
0:01:48 > 0:01:50This investment is mine.
0:01:50 > 0:01:54One will become Lord Sugar's business partner.
0:02:00 > 0:02:026am.
0:02:02 > 0:02:05PHONE RINGS
0:02:07 > 0:02:10- Good morning.- 'Lord Sugar will meet you at City Hall.
0:02:10 > 0:02:14- 'The cars will be leaving in 20 minutes.'- Cheers, thank you.
0:02:14 > 0:02:20- For the finalists...- We're going to City Hall.- ..it's head to head.
0:02:20 > 0:02:22Quick slash and dash.
0:02:22 > 0:02:24I'm slightly apprehensive going into the pitch.
0:02:24 > 0:02:26It's something I do get nervous doing.
0:02:26 > 0:02:29However, I want Lord Sugar to be my business partner because I
0:02:29 > 0:02:32believe he can help take me to that next level.
0:02:32 > 0:02:34Throughout the process
0:02:34 > 0:02:36I've struggled because people have put me down.
0:02:36 > 0:02:39This is all about me, and I know my stuff,
0:02:39 > 0:02:41so I think it will be all right.
0:02:41 > 0:02:44DRAMATIC MUSIC PLAYS
0:02:57 > 0:02:58City Hall...
0:03:00 > 0:03:02London's political powerhouse
0:03:02 > 0:03:07and location for Lord Sugar's final showdown.
0:03:19 > 0:03:21- Good morning.- Good morning, Lord Sugar.- Good morning, Lord Sugar.
0:03:21 > 0:03:24Welcome to City Hall.
0:03:24 > 0:03:27As you are aware, a lot of big decisions are made in this hall.
0:03:27 > 0:03:29I've got to make a very big decision.
0:03:29 > 0:03:31I've got to decide which one of you
0:03:31 > 0:03:36is going to win my £250,000 investment.
0:03:36 > 0:03:41This is your last opportunity to convince me it should be you.
0:03:41 > 0:03:45So for your final task, I want you to launch your businesses.
0:03:45 > 0:03:48You need to brand your company and then in a few days' time
0:03:48 > 0:03:51you're going to be coming back in here and you're going to be
0:03:51 > 0:03:55pitching to me and 200 industry experts.
0:03:55 > 0:03:57Now, we've got a lot to do,
0:03:57 > 0:04:00so I've arranged a few people to come and help you.
0:04:08 > 0:04:10So, ladies first.
0:04:10 > 0:04:13Why don't you choose one of these ex-candidates?
0:04:13 > 0:04:15I'd like Grainne, please.
0:04:18 > 0:04:21- Er, Jessica, please. - JESSICA:- (Congratulations!)
0:04:21 > 0:04:24Frances, please.
0:04:24 > 0:04:25Karthik.
0:04:25 > 0:04:26I'd like Rebecca, please.
0:04:28 > 0:04:30Sofiane.
0:04:30 > 0:04:31INDISTINCT WHISPERING
0:04:34 > 0:04:36And Oliver, please.
0:04:39 > 0:04:41Paul, I was going to choose you anyway, mate.
0:04:41 > 0:04:43- LAUGHTER JESSICA:- Dream team!
0:04:45 > 0:04:49Now, Alana, you already run a small bakery company.
0:04:49 > 0:04:53Well, I will need convincing that your new business can grow
0:04:53 > 0:04:55into a giant brand.
0:04:55 > 0:04:58And, Courtney, you're going to need to convince me
0:04:58 > 0:05:01that you can design and sell novelty stuff
0:05:01 > 0:05:06in very big volume if you want me to invest £250,000.
0:05:06 > 0:05:10So, I'll see you in a few days' time. Good luck and off you go.
0:05:13 > 0:05:14Good luck, Alana.
0:05:16 > 0:05:21Two days to prove plans can become profitable partnerships.
0:05:21 > 0:05:22JESSICA SHRIEKS
0:05:22 > 0:05:24- Congratulations!- Well done, you. You're in the final.
0:05:24 > 0:05:26I'm so glad you guys are back.
0:05:26 > 0:05:28- I'm so glad you chose us. - I'm so glad... Yeah!
0:05:29 > 0:05:32OK, I am aware that I've chosen very big personalities
0:05:32 > 0:05:33- and characters as well.- Yeah.
0:05:33 > 0:05:36So I think that could play into my advantage if I can show
0:05:36 > 0:05:38Lord Sugar that I can lead.
0:05:38 > 0:05:41I'm just wondering how many people saw their friends
0:05:41 > 0:05:43and just started picking their friends.
0:05:43 > 0:05:45We know that Courtney and Jessica are quite close
0:05:45 > 0:05:47and that was his first decision.
0:05:47 > 0:05:50- Is that a business decision or is that a personal decision?- Yeah.
0:05:50 > 0:05:54First for both finalists, put their plans to the troops.
0:05:54 > 0:05:58For those of you who don't know, it's a cake manufacturing business.
0:05:58 > 0:06:01- Where is it produced, Alana? - It's in West Wales.- OK.
0:06:01 > 0:06:02So it's like very country kitchen.
0:06:02 > 0:06:05- Can we taste them?- Help yourself, guys.- What would you recommend?
0:06:05 > 0:06:08- Oh, my gosh.- Mm.- Alana, the quality of that chocolate.
0:06:08 > 0:06:10- They're amazing, Alana.- Wow.
0:06:10 > 0:06:11I feel like there's a lot to do
0:06:11 > 0:06:13but I've managed to get everyone I wanted.
0:06:13 > 0:06:15I've got branding,
0:06:15 > 0:06:19I've got food, I've got organisation and I've got Grainne.
0:06:19 > 0:06:20SHE LAUGHS
0:06:21 > 0:06:23Briefing his team...
0:06:23 > 0:06:26- So these are my own products.- Is this yours?- Oh, these are so cool.
0:06:26 > 0:06:29..novelty-gift designer Courtney.
0:06:29 > 0:06:31The ice-cream scoop was my first product.
0:06:31 > 0:06:33This is the idea that it could, er,
0:06:33 > 0:06:36yeah, melt hearts with ice cream on Valentine's Day.
0:06:36 > 0:06:41So Lord Sugar's set me the task to show him I can sell huge volumes
0:06:41 > 0:06:42of each product.
0:06:42 > 0:06:45Do you want to set up your own online store?
0:06:45 > 0:06:48That's definitely an area that we want to push.
0:06:48 > 0:06:53Lord Sugar will want to be looking to make money fast and quickly.
0:06:53 > 0:06:57- Next, a big company...- The brand name needs to be fun, cheeky...
0:06:57 > 0:07:02- ..needs a bold new name.- I can give you some ideas that I've just had.
0:07:02 > 0:07:05Bingo Bongo, or Ringo Dingo.
0:07:06 > 0:07:09I mean, are these items all pocket-sized?
0:07:09 > 0:07:12- Small...- Yeah...- Pocket Pleasers, or...?- Pocket Pleasures.
0:07:12 > 0:07:14GENTLE LAUGHTER
0:07:14 > 0:07:17I'm not feeling it. I'm like, I'm trying to listen to what's being said and I'm like,
0:07:17 > 0:07:19I just don't like anything that's been said.
0:07:19 > 0:07:21- I'm going to draw up some of the names...- Go on.
0:07:21 > 0:07:23..and then we can try and brainstorm and...
0:07:23 > 0:07:25- I just had the idea of Bonkers Conkers.- No.
0:07:25 > 0:07:27I don't want to sound like the fun police,
0:07:27 > 0:07:29but maybe I need to be a little bit...
0:07:30 > 0:07:34Genuinely, I think Courtney really needs to up his game now.
0:07:34 > 0:07:36Bingo Bongo, Billy Bingo, whatever...
0:07:36 > 0:07:39They're rubbish, they're complete rubbish, and he really needs...
0:07:39 > 0:07:42I want him... I want him to really grab a hold of it and win, I do. I do.
0:07:42 > 0:07:45Do you honestly believe that there's a global brand
0:07:45 > 0:07:47sitting on that wall? Because I don't.
0:07:49 > 0:07:52Aiming for a distinctive brand name...
0:07:52 > 0:07:54Gooey's a really nice word.
0:07:54 > 0:07:58- It gets across the feeling you're getting when you're eating those cakes.- Mm.- ..Alana's team.
0:07:58 > 0:08:01- The peanut butter's quite rich, isn't it? - It's ridiculously rich, yeah.
0:08:01 > 0:08:03"Ridiculously rich." I quite like the way you said that.
0:08:03 > 0:08:07- Ridiculously rich?- When you said it it sounded really cute.
0:08:07 > 0:08:10Why would you want your brand to be "ridiculously"?
0:08:10 > 0:08:12What about Oh, My Bake?
0:08:12 > 0:08:14Oh, I like that!
0:08:14 > 0:08:15You know when you're on your recipes,
0:08:15 > 0:08:19that you are quality and luxury?
0:08:19 > 0:08:22Ridiculously Rich has that in it.
0:08:22 > 0:08:25Next, assign roles.
0:08:25 > 0:08:26There's the logo.
0:08:26 > 0:08:30- Obviously Rebecca's going to be coming on to that.- Absolutely.
0:08:30 > 0:08:32- COURTNEY:- As regards to a sub team,
0:08:32 > 0:08:34I'd want to put Jessica in charge of that,
0:08:34 > 0:08:36and then Paul and Sofiane will be with you.
0:08:36 > 0:08:39- OK, brilliant.- Are you happy to get on with that
0:08:39 > 0:08:41and then call me when you've got some more information?
0:08:41 > 0:08:43Courtney's put Jessica as sub-team leader
0:08:43 > 0:08:44in charge of Paul and Sofiane.
0:08:44 > 0:08:47Well, last time I saw them work together it was a disaster.
0:08:47 > 0:08:50Neither would listen to the other and it ended up in a huge row.
0:08:50 > 0:08:54Let's hope for Courtney's sake they don't play those games.
0:08:54 > 0:08:5511am.
0:08:55 > 0:08:58- Good luck.- See you later.- Good luck.
0:08:58 > 0:09:01Half the team head off to create a digital sign.
0:09:01 > 0:09:06We need to get this really, really eye-catching and different.
0:09:06 > 0:09:09I think, you know, between me and you, we can be eye-catching.
0:09:09 > 0:09:11Soho.
0:09:11 > 0:09:13LIFT BELL RINGS
0:09:14 > 0:09:17For Courtney's team, a novel approach.
0:09:17 > 0:09:21This ten-second video needs to be really, really fun,
0:09:21 > 0:09:22so you've got costumes,
0:09:22 > 0:09:25banana costume, burger costume, there's sausage costume...
0:09:25 > 0:09:27I think if we get dressed up in fancy dress it's going to be a joke.
0:09:27 > 0:09:29- I think it's going too novelty. - Yeah, I do.
0:09:29 > 0:09:33We should have us messing about with a lot of different things, give us the footage...
0:09:33 > 0:09:34- Yeah, I agree. - So how's our messing around...?
0:09:34 > 0:09:38Just... Just random, I don't want it to be constructive, cos then it looks wrong.
0:09:38 > 0:09:40I don't like the idea of fancy dress.
0:09:40 > 0:09:43- I understand, but we're not going for it.- No...- We've got limited time, let's just get on with it.
0:09:43 > 0:09:47Obviously Paul and Sofiane, very big personalities,
0:09:47 > 0:09:48they both like to bicker.
0:09:48 > 0:09:50I've got vision, I'm visualising this as a video.
0:09:50 > 0:09:54- Yeah, but... You've been asked to do something, you're not even doing that.- Yeah.
0:09:54 > 0:09:58My strategy to manage Paul and Sofiane, I'm going to try to rein it in and...
0:09:58 > 0:10:00- Oh, it's going to... - There you go...
0:10:00 > 0:10:02Sorry, Sofiane, you're distracting, it's going off course.
0:10:02 > 0:10:06I think I'm doing a good job of it. I'm managing two idiots, man! Of course I am!
0:10:06 > 0:10:08OK, so cut.
0:10:08 > 0:10:10I think we've made quite a vibrant, colourful video.
0:10:15 > 0:10:17- You know the Alana me and you know?- Yeah.
0:10:17 > 0:10:20How do you think she's going to get on with Rebecca?
0:10:20 > 0:10:23Sometimes Rebecca's very good at going off track.
0:10:23 > 0:10:27- And thinking something's great when it's not.- Yeah.
0:10:27 > 0:10:28Back at base...
0:10:28 > 0:10:31The way you go, "They're ridiculously rich, they're tasty,
0:10:31 > 0:10:34"they're gooey," when you said it, I went, "Oh!"
0:10:34 > 0:10:37..Alana's team cook up her cake brand.
0:10:37 > 0:10:39- You were describing your cake. - Yeah.
0:10:39 > 0:10:41And those are the kind of words that really engage people.
0:10:41 > 0:10:43Ridiculously Rich is quite good.
0:10:43 > 0:10:45I'm going to go with Ridiculously Rich.
0:10:45 > 0:10:48The problem about the name they've chosen, Ridiculously Rich,
0:10:48 > 0:10:50is it has no unique selling point.
0:10:50 > 0:10:54What Lord Sugar is looking for is something that really stands out,
0:10:54 > 0:10:56is going to make really big sales, and at the moment,
0:10:56 > 0:10:59I can't see how Lord Sugar's going to be able to invest in her.
0:10:59 > 0:11:02- ALANA:- Can we put the cake stand underneath the writing?
0:11:02 > 0:11:04I think that looks really nice.
0:11:06 > 0:11:07Mid-afternoon.
0:11:11 > 0:11:13What time do you have to go home?
0:11:13 > 0:11:18Still with no name for his novelty business, Courtney.
0:11:18 > 0:11:20You know, I like the idea of Light Bulb.
0:11:20 > 0:11:22Light Bulb sounds a bit obvious,
0:11:22 > 0:11:26maybe Bright Bulb, or Bright Bulb Moments.
0:11:26 > 0:11:29Bright Bulb Moments.
0:11:29 > 0:11:31Courtney hasn't been particularly decisive.
0:11:31 > 0:11:32He's very focused on the name.
0:11:32 > 0:11:35He's not actually thinking about the overall task
0:11:35 > 0:11:36and what needs to be done.
0:11:36 > 0:11:37- KARTHIK:- Cheeky Moments?
0:11:37 > 0:11:40Instead of saying the word cheeky, I'd rather use a character
0:11:40 > 0:11:44- that is regarded as cheeky, like a monkey or a llama.- Ah.
0:11:44 > 0:11:47- KARREN:- He needs to prove that he can design great products
0:11:47 > 0:11:50and he can sell them in huge volumes,
0:11:50 > 0:11:51or God help him at the presentation.
0:11:51 > 0:11:54- What's your favourite animal?- Whale.
0:11:54 > 0:11:56- And what's your favourite colour? - Purple. There we go.
0:11:56 > 0:11:57Well, you decide, right?
0:11:57 > 0:12:00Yeah. Purple Whale.
0:12:00 > 0:12:01In a short space of time,
0:12:01 > 0:12:05I don't know if you're able to draw, like, a little whale.
0:12:05 > 0:12:08- Shouldn't be too ambitious. - Something like that?
0:12:08 > 0:12:12You know what? I just have to go with it. It is what it is.
0:12:12 > 0:12:16- Can you sell it? In your pitch? - I'm going to need to sell it.- OK.
0:12:16 > 0:12:18Next into the studio...
0:12:18 > 0:12:21- Hello.- Hiya.- How are you? - How are you doing?- I'm very well...
0:12:21 > 0:12:23..Ridiculously Rich.
0:12:23 > 0:12:25The main products are these.
0:12:25 > 0:12:27Alana doesn't make cupcakes, so she's dressed as a cupcake.
0:12:27 > 0:12:32Chef Grainne comes in and doesn't approve and I throw this over her.
0:12:32 > 0:12:34Do I scream luxury?
0:12:34 > 0:12:35Definitely not.
0:12:35 > 0:12:39I know it's luxury, but we're trying to put a little bit of fun element into this.
0:12:39 > 0:12:43Mm. No time for cupcakes. Come try our Ridiculously Rich cakes.
0:12:43 > 0:12:45Mm...
0:12:49 > 0:12:506.30pm.
0:12:50 > 0:12:52- Hiya.- Hi there.
0:12:52 > 0:12:57To help pitch Purple Whale, Courtney seeks out coaching.
0:12:57 > 0:12:59I'd say I'm a confident person.
0:12:59 > 0:13:03However, when put in the limelight, I get a bit nervous.
0:13:03 > 0:13:07So what we're going to do is try and get you to let go a little bit.
0:13:07 > 0:13:11I've seen Courtney pitch and it's not a pretty sight because he's
0:13:11 > 0:13:14incredibly nervous and he has no presence.
0:13:14 > 0:13:16He really needs this coaching,
0:13:16 > 0:13:18cos he really needs the pitch to go well.
0:13:18 > 0:13:22We're going to do one thing now which, er...
0:13:22 > 0:13:24which might be a bit weird.
0:13:24 > 0:13:27Energetically, how does this change you?
0:13:27 > 0:13:29- I feel more open, I feel...- Yeah?
0:13:29 > 0:13:33- ..that I can see more.- So just explore a little humming sound.
0:13:33 > 0:13:36THEY HUM
0:13:36 > 0:13:40The worst thing for me to happen in that pitch is to get nervous
0:13:40 > 0:13:41and start hesitating.
0:13:41 > 0:13:44Just to warn you, I'm going to put my hands around your waist. Off you go.
0:13:44 > 0:13:47Hopefully I can come across a lot better to the audience,
0:13:47 > 0:13:49the business advisors and Lord Sugar.
0:13:49 > 0:13:51Hello, ladies and gentlemen.
0:13:51 > 0:13:54My name is Courtney Wood and I sell my product range
0:13:54 > 0:13:57into 17 different countries through a network of five distributors.
0:13:57 > 0:14:00OK, excellent. Go back to that point. Do it again.
0:14:02 > 0:14:05Who wouldn't want to stop to see what's going on?
0:14:05 > 0:14:07I'm throwing flour in your face, for God's sake.
0:14:07 > 0:14:10- Finishing off their digital sign... - I like it.- I like it.
0:14:10 > 0:14:12..Grainne and Frances.
0:14:12 > 0:14:15- You've got the logos.- Yeah. - Can we have a look?
0:14:17 > 0:14:18That is not Alana.
0:14:18 > 0:14:20- Or...- I don't know who's come up with this.
0:14:20 > 0:14:23- It looks like the Women's Institute or something.- Ridiculously shite.
0:14:23 > 0:14:25Well, if they wanted to get "ridiculously" into it,
0:14:25 > 0:14:28they've definitely done that. But this to me is Rebecca's influence,
0:14:28 > 0:14:30this is not Alana's personality to me.
0:14:30 > 0:14:32She is going to have to change this.
0:14:32 > 0:14:34Phone her.
0:14:34 > 0:14:36PHONE RINGS
0:14:37 > 0:14:40- 'Hi, Alana!'- Hi, you all right?
0:14:40 > 0:14:41'So, we've just seen your logo.'
0:14:41 > 0:14:45What do you think, Alana? What do you think? What do YOU think?
0:14:45 > 0:14:49- What do you mean, what do I think? It was my decision.- 'Do you? OK.
0:14:49 > 0:14:50'We just...'
0:14:50 > 0:14:53I just... I hope... I hope it does work out,
0:14:53 > 0:14:56I just have me doubts about it, to be honest.
0:14:56 > 0:14:58What are you feeling that you are going to achieve
0:14:58 > 0:15:01by digging something out that we've already created?
0:15:01 > 0:15:02What are you hoping to achieve?
0:15:02 > 0:15:04This is why with the input in the past
0:15:04 > 0:15:06things have failed, because people do not get behind something.
0:15:06 > 0:15:10We've got to be behind Alana on this. This is her bread and butter of the business.
0:15:10 > 0:15:15We just wanted to tell you. OK, you've gone with your brand. Fair enough, OK.
0:15:15 > 0:15:16'What have you guys been up to?'
0:15:16 > 0:15:20'We have come up with a concept on the interactive board.
0:15:20 > 0:15:24'There is Frances standing in a cupcake outfit first of all, right?'
0:15:24 > 0:15:26Did you say something about cupcakes?
0:15:26 > 0:15:29No, we're saying we don't have time for cupcakes.
0:15:29 > 0:15:31You don't have time for cupcakes?
0:15:31 > 0:15:33'And then we're introducing your Ridiculously Rich...'
0:15:33 > 0:15:35home-made luxury cakes.
0:15:35 > 0:15:37So there's no-one in a cupcake outfit?
0:15:37 > 0:15:40Fran is in a cupcake advert, but then she's put out of shot. We have to go.
0:15:40 > 0:15:42- Bye, bye...- Bye, bye, bye...
0:15:42 > 0:15:45- Well, she didn't take that well, did she?- No.
0:15:45 > 0:15:47No, she didn't take that well at all.
0:15:49 > 0:15:52She's going to hate this, you know. I have a feeling.
0:15:53 > 0:15:5510pm.
0:15:55 > 0:15:57- That's the logo. - Oh, I love the logo.
0:15:57 > 0:15:59I think they've done a good job, haven't they?
0:15:59 > 0:16:02Just 15 minutes before work must stop.
0:16:02 > 0:16:03What was the strapline?
0:16:03 > 0:16:06"Want a little gift? Make a big impression."
0:16:06 > 0:16:09- Small, like small text. Yeah, let's go for that.- Yeah?
0:16:09 > 0:16:10I look at that and I'm bored.
0:16:10 > 0:16:12Right, you're really missing the point, Sofiane.
0:16:12 > 0:16:14No, I think you're missing the point, trust me. Big time.
0:16:14 > 0:16:17- I'm not, trust me...- We're going to place this in a shop...
0:16:17 > 0:16:21- Do you know what? This is getting really, really childish now.- Yeah.
0:16:21 > 0:16:23- I think we're overcomplicating... - I agree with Paul.
0:16:23 > 0:16:27Is this campaign going to wow some people that really know what
0:16:27 > 0:16:30- business is all about? - Oh, God, it just looks really bare.
0:16:30 > 0:16:32It is what it is, innit?
0:16:32 > 0:16:34God, I'm mortified.
0:16:34 > 0:16:38I actually don't think we've helped him. I'm just pissed off.
0:16:38 > 0:16:40Bottom line, I'm pissed off.
0:16:47 > 0:16:499am.
0:16:49 > 0:16:52Good morning, guys. How did yesterday go?
0:16:53 > 0:16:55Yeah, it went all right, didn't it?
0:16:56 > 0:16:58Yeah, it was good.
0:16:58 > 0:16:59Stressful, or...?
0:16:59 > 0:17:02It was kind of, like, agree and disagree.
0:17:02 > 0:17:05You know, we came up with something at the end.
0:17:05 > 0:17:08- Do you want to show me it? - Let's have a look.
0:17:15 > 0:17:16And that's the back.
0:17:18 > 0:17:20You've just made it clear, clean,
0:17:20 > 0:17:23simple, and I'm really pleased that you guys have done that.
0:17:23 > 0:17:25I'm glad you like that.
0:17:25 > 0:17:27Right, I really want to see what you've made.
0:17:28 > 0:17:32'No time for cupcakes. Come try our Ridiculously Rich cakes.'
0:17:32 > 0:17:35LAUGHTER
0:17:35 > 0:17:39You goons! Oh, I like it, well done.
0:17:39 > 0:17:40I'd just like to say,
0:17:40 > 0:17:44if I came across like I wasn't keen yesterday,
0:17:44 > 0:17:46uh...I'm very sorry, it's really good.
0:17:46 > 0:17:49But when you're describing someone dressed in a cupcake suit
0:17:49 > 0:17:53with flour being chucked in their face, your mind wanders a little.
0:17:54 > 0:17:58Today, both teams must create TV ads.
0:17:58 > 0:18:02Right, so, the advert is, it's a lady coming into a cafe.
0:18:02 > 0:18:04Every day she's buying one of my cakes.
0:18:04 > 0:18:05But what we need to put across is
0:18:05 > 0:18:09cakes that people come back for time and time again.
0:18:09 > 0:18:13The TV advert needs to be fun, so it's all about keeping it cheeky.
0:18:13 > 0:18:17Are you guys happy working together on the advert again?
0:18:17 > 0:18:21- I'd like to swap, if I could. - OK. I'm cool with that.
0:18:21 > 0:18:24Sofiane, I know you're good at directing.
0:18:24 > 0:18:25So that's what I want you to focus on.
0:18:25 > 0:18:31However, Jessica will be in charge and she has the final say on it.
0:18:31 > 0:18:34It's happening again, he wants Jessica to lead the whole advert.
0:18:34 > 0:18:37'So I'm going to make it very clear that today is my day,
0:18:37 > 0:18:41'let me give you my best ideas and we need to use them.'
0:18:41 > 0:18:43And it's for Courtney's best interests.
0:18:48 > 0:18:50So, I'm excited to have the dream team!
0:18:50 > 0:18:52I think we're going to have loads of fun today.
0:18:52 > 0:18:54One thing I'm really conscious of,
0:18:54 > 0:18:57we've literally got about three hours to shoot this video.
0:18:57 > 0:18:59We've got plenty of time, we need to...
0:18:59 > 0:19:01- But we don't...- We need to have the idea very straight.
0:19:01 > 0:19:03I've got an idea and it won't take 20 minutes talking about it.
0:19:03 > 0:19:05It wouldn't, it wouldn't. Let's try that, boom, done.
0:19:05 > 0:19:07Do you know what, if you think we should do it
0:19:07 > 0:19:10and it rolls off the camera easy, do it.
0:19:10 > 0:19:12Farringdon.
0:19:12 > 0:19:14- Hi, Maureen, lovely to see you... - Don't say Maureen.- Why?
0:19:14 > 0:19:16It's totally unnecessary.
0:19:16 > 0:19:19Bringing character to Alana's cakes...
0:19:19 > 0:19:21Who do you know that is my age and called Maureen?
0:19:21 > 0:19:25I know people your age, my age, they're called things like Carol.
0:19:25 > 0:19:27..first-time director Frances.
0:19:27 > 0:19:29It just sounds like we're making a joke of it.
0:19:29 > 0:19:30This isn't a joke for Alana.
0:19:30 > 0:19:33- Oh, my God, are we honestly standing here arguing over a name?- We are.
0:19:33 > 0:19:35Be that Maureen.
0:19:35 > 0:19:37Smile.
0:19:37 > 0:19:39That's Maureen!
0:19:39 > 0:19:41- Hi, Maureen.- Hey!- How are you?
0:19:41 > 0:19:44- I'm here to collect the cakes. - And cut.
0:19:44 > 0:19:46There's something missing compared to yesterday that we had
0:19:46 > 0:19:48that you can't even word, you know?
0:19:48 > 0:19:51Did you see it? You saw it on camera. Do you know what I mean?
0:19:51 > 0:19:53Honestly, truly, I feel like her brief was,
0:19:53 > 0:19:54her cakes need to be luxury,
0:19:54 > 0:19:56they need to be high-end and bring a story around it.
0:19:56 > 0:19:58How do we make that story have more...?
0:19:58 > 0:20:02We need to have more energy on camera, really more...huh!
0:20:02 > 0:20:05Today, it seems any sort of cheesiness or funness we've tried to put into it,
0:20:05 > 0:20:07it's very dampened by Rebecca.
0:20:07 > 0:20:10Just because it's luxurious doesn't mean it has to be dull.
0:20:10 > 0:20:13Right, I want personality. Be Maureen.
0:20:13 > 0:20:15- I am Maureen.- Action!
0:20:15 > 0:20:18- What do you fancy?- Can I have a quick rocky road, please?
0:20:18 > 0:20:20- Course you can.- Thank you. - There you go, my dear.
0:20:20 > 0:20:23- I'm sure I'll see you again soon. - You will, I'll be back next week.
0:20:23 > 0:20:24- Thank you.- See you later, bye!
0:20:24 > 0:20:26I loved that!
0:20:29 > 0:20:30North London...
0:20:30 > 0:20:32So, a husband and wife, it's their anniversary.
0:20:32 > 0:20:36..location for Purple Whale's epic tale.
0:20:36 > 0:20:38The husband's forgotten the anniversary.
0:20:38 > 0:20:41What he does, he orders some love-heart ice-cream scoops,
0:20:41 > 0:20:44then he presents them to his wife, everything's happy.
0:20:44 > 0:20:46That's the basic concept.
0:20:46 > 0:20:48So you walk in.
0:20:48 > 0:20:50And you shut the door.
0:20:50 > 0:20:53- So you just walked home.- That's it? - Yeah.- Cool, let's go with it, yeah.
0:20:53 > 0:20:55- Do a few, go on. - It's fine, it's fine, it's fine.
0:20:55 > 0:20:57Sof, remember what we said? Let's not get...
0:20:57 > 0:20:59- Quickly, quickly, one second. - It's the second time.
0:20:59 > 0:21:01Three, two, one, action.
0:21:01 > 0:21:05Sofiane, I know, will think he's in charge of this TV advert.
0:21:05 > 0:21:08However, I'm going to take charge and I'm going to make sure that
0:21:08 > 0:21:10Courtney is going to be proud of the video.
0:21:10 > 0:21:13All we want a shot of, Alex, is me passing Karthik the card.
0:21:13 > 0:21:16- Do you want to say to him, "Do you know what day it is?"?- No, I don't.
0:21:16 > 0:21:18He wants it to be cheeky, remember.
0:21:18 > 0:21:20- I tell you what, I'll say it. I'll say it...- He wants it to be cheeky.
0:21:20 > 0:21:22- What you do, you go from smiling... - Let's move.
0:21:22 > 0:21:24..into, like, a shocked face. So...
0:21:24 > 0:21:26- I think he knows what he's doing. - Yeah?
0:21:27 > 0:21:29Happy anniversary, honeybun.
0:21:29 > 0:21:31OK, right, next scene, Sofiane.
0:21:31 > 0:21:35- Why doesn't he be on his phone ordering from Purple Whale?- Action.
0:21:35 > 0:21:40Hello, Purple Whale? Could I order something really quickly, please?
0:21:40 > 0:21:44- Action.- You melt my heart, just like this ice cream is melting.
0:21:44 > 0:21:46Happy anniversary.
0:21:46 > 0:21:48Lunchtime.
0:21:48 > 0:21:50Packaging brainstorm.
0:21:50 > 0:21:54We're lacking a little bit about your USP behind your brand.
0:21:54 > 0:21:56What's going to really make you stand out?
0:21:56 > 0:21:59For Alana, a branding rethink.
0:21:59 > 0:22:01I'm trying to dig into something to make you different.
0:22:01 > 0:22:03- Gluten free, or it's... - It's not gluten free.
0:22:03 > 0:22:05I know it's not gluten free.
0:22:05 > 0:22:11- Maybe having the Welsh flag, or something?- I don't know.
0:22:11 > 0:22:14All I'm suggesting is just about what is, yeah,
0:22:14 > 0:22:17the uniqueness of you and your humble beginnings
0:22:17 > 0:22:19and where it all began.
0:22:19 > 0:22:24You could have on the box, you could have, like, my signature.
0:22:24 > 0:22:28- It's your seal of approval.- Yeah. - Yeah.- I like that.
0:22:28 > 0:22:30The penny has finally dropped,
0:22:30 > 0:22:33and Alana has recognised that what is unique about her product
0:22:33 > 0:22:34is her, it's Alana.
0:22:34 > 0:22:36But given that the pitch is tomorrow,
0:22:36 > 0:22:37they are beginning to run out of time.
0:22:37 > 0:22:39They've got an awful lot of work to do today
0:22:39 > 0:22:42in order to put it all together and make it great.
0:22:42 > 0:22:44We want to redesign the logo.
0:22:44 > 0:22:46Ridiculously Rich, by Alana.
0:22:46 > 0:22:50Get rid of the cake stand and put in a bit of ownership.
0:22:52 > 0:22:54God, it is a bit better, isn't it?
0:22:57 > 0:22:59South London.
0:22:59 > 0:23:03Aiming to pitch a new novelty gift tomorrow, Courtney.
0:23:03 > 0:23:06The product that I'm thinking of doing is, like, a baby sippy cup,
0:23:06 > 0:23:09a bit like a beaker but it's got two handles and it looks like
0:23:09 > 0:23:11a little trophy or a cup, so the kid's a winner,
0:23:11 > 0:23:14so it looks like he's lifting it up and going, "Yeah!"
0:23:14 > 0:23:16- But then he can go...- I like it.
0:23:16 > 0:23:18I feel like it has an underlying message
0:23:18 > 0:23:20that maybe I'm wanting to be the winner.
0:23:20 > 0:23:21Yeah, I'm a winner. Why not?
0:23:21 > 0:23:24- I'm going to create a winning baby product.- Yeah.
0:23:24 > 0:23:29Next up, a leading design and prototype agency.
0:23:29 > 0:23:31Maybe we can have a little base
0:23:31 > 0:23:33that you can store little snacks in there,
0:23:33 > 0:23:37then we can also add it so that you can put football badges on that
0:23:37 > 0:23:40and then we can sell them to football teams,
0:23:40 > 0:23:43and just another commercial side of the product.
0:23:43 > 0:23:47This prototype has to convince Alan that he has ideas that will sell.
0:23:47 > 0:23:49But this is a flooded market.
0:23:49 > 0:23:53He's come up with a sippy-cup idea. Is that original enough,
0:23:53 > 0:23:57is that unique enough? Does it make this business investible enough?
0:23:57 > 0:23:58I don't know.
0:23:58 > 0:24:01That's looking great. I'm really pleased with how that's come out.
0:24:01 > 0:24:04- What do you think, Paul? - Yeah, I like it, I like it.
0:24:05 > 0:24:071.30pm.
0:24:07 > 0:24:10- Um...- Deadline for cake packaging looming...
0:24:10 > 0:24:11Let's go with description,
0:24:11 > 0:24:14chocolaty biscuit fudge filling and a chocolaty topping.
0:24:14 > 0:24:16..a last-minute change of plan.
0:24:17 > 0:24:21Going to leave it in Oliver's capable hands. Thank you very much.
0:24:21 > 0:24:24- Oliver, is everything all right? - Only, just one quick question.
0:24:24 > 0:24:27What do you think of the Welsh dragon with "handmade" in...?
0:24:27 > 0:24:30No, because I'm putting some text on the back that says about it
0:24:30 > 0:24:31being made in Wales.
0:24:31 > 0:24:33- Anything with that...- No.- OK.
0:24:35 > 0:24:40Packaging handed over, Alana's next stop, the TV advert.
0:24:40 > 0:24:42I mean, it's a tough decision I need to make.
0:24:42 > 0:24:44I was thinking,
0:24:44 > 0:24:48the USP, I was thinking of having maybe the Welsh dragon on the back,
0:24:48 > 0:24:50on the front with the dragon, then "Handmade in Wales" to the left,
0:24:50 > 0:24:54if that could be encompassed on...
0:24:54 > 0:24:57OK, I mean... Did she want that?
0:24:57 > 0:25:00Well, I think if you have a customer, I'm just trying...
0:25:00 > 0:25:02Because not all of the customers...
0:25:02 > 0:25:04They'll see it, and if somebody sees "Handmade in Wales",
0:25:04 > 0:25:07it could go... you know, it's quite important.
0:25:07 > 0:25:11- Well, we could go with that, then, if that's what you think.- Go with that.
0:25:11 > 0:25:134pm.
0:25:13 > 0:25:15"Happy anniversary, honeybun"?
0:25:15 > 0:25:18THEY ALL LAUGH
0:25:18 > 0:25:21Editing their TV ad, Courtney's team.
0:25:21 > 0:25:23Hello, is that Purple Whale?
0:25:23 > 0:25:27I need something amazing for my anniversary right now.
0:25:27 > 0:25:31I thought Courtney's business was an online shop,
0:25:31 > 0:25:33not a phone-up mail-order business.
0:25:33 > 0:25:35Why isn't he ordering it online?
0:25:38 > 0:25:40I think the thought process behind it,
0:25:40 > 0:25:43a lot of people order things now on the phone rather than the laptop.
0:25:43 > 0:25:45Really(?)
0:25:48 > 0:25:50- 'Hello?'- Hi, Courtney, you OK?
0:25:50 > 0:25:52Yeah, good, thank you, how's it going your end?
0:25:52 > 0:25:55Yeah, it's going really good. Pretty much exactly what you wanted.
0:25:55 > 0:25:59Well, actually, it's, like, 95% exactly what you wanted.
0:25:59 > 0:26:01What's the other 5% that's different?
0:26:01 > 0:26:02I'm just going to put you on to Sofiane.
0:26:02 > 0:26:06Courtney, so, basically, the initial idea was
0:26:06 > 0:26:11someone makes a phone call and he's talking to your company.
0:26:11 > 0:26:13There was no point where this was ever a mail-order,
0:26:13 > 0:26:15phone-order product,
0:26:15 > 0:26:17it's always been an online product, from the concept.
0:26:17 > 0:26:21OK, can you just say "order online", and then do it tapping the phone?
0:26:21 > 0:26:23- All right, mate.- Perfect. - Thanks a lot.
0:26:23 > 0:26:26- Cheers, bye.- 'Bye.- Bye.'
0:26:26 > 0:26:29- I know.- You can't do nothing now, so, you know, don't focus on it.
0:26:29 > 0:26:32But, obviously, you didn't need that.
0:26:32 > 0:26:33I feel a bit for Courtney.
0:26:33 > 0:26:37He's given complete trust to the sub team to produce the advert.
0:26:37 > 0:26:41He's relied on them and I think in some respects they've let him down.
0:26:41 > 0:26:44Show me typing into the phone and show me saying yes,
0:26:44 > 0:26:45so I've done it online.
0:26:45 > 0:26:47- Perfect, yeah.- Movie magic.
0:26:49 > 0:26:51Just one hour left...
0:26:51 > 0:26:53- 'Hi, Maureen!- How are you?'
0:26:53 > 0:26:57..to add Alana's signature approach to Ridiculously Rich.
0:26:57 > 0:26:59Hello!
0:26:59 > 0:27:01THEY ALL SCREAM
0:27:01 > 0:27:04- Oh, my God!- OK, so, brand change, logo's changed.
0:27:04 > 0:27:05I've put my name in it.
0:27:05 > 0:27:10- Ridiculously Rich by Alana, and it's signed by me.- Well done, Alana.
0:27:10 > 0:27:12- Right decision.- Well done.
0:27:12 > 0:27:15We need to do a little bit of filming here now with me
0:27:15 > 0:27:17and you need to edit that in. I know it's loads of stress.
0:27:17 > 0:27:19Maybe have me at the beginning, as a voice-over,
0:27:19 > 0:27:22and then at the end, me speaking straight into the camera.
0:27:22 > 0:27:25- Right, so let's get this done, then. I need to shoot off.- OK, yeah.
0:27:25 > 0:27:29- Go.- We can create cakes for your cafes and your delis.
0:27:29 > 0:27:32We concentrate on making our products home-made and luxury,
0:27:32 > 0:27:35and we use the finest Belgian chocolate in all our projects.
0:27:35 > 0:27:37- Perfect.- Yes? OK, got to go. - Right, let's start editing.
0:27:37 > 0:27:40- Bye!- Good luck.- Bye.
0:27:40 > 0:27:42I'm so glad she's changed that logo,
0:27:42 > 0:27:45me and you made it clear to her yesterday that we didn't like it.
0:27:46 > 0:27:478pm.
0:27:47 > 0:27:51You think that would work, this sort of orangey?
0:27:51 > 0:27:53Left in sole charge of Alana's packaging...
0:27:53 > 0:27:56There's so much choice as well. Um...
0:27:56 > 0:27:57..Oliver.
0:27:57 > 0:28:02Um, right. I feel, Adam, that we should...um...
0:28:03 > 0:28:05Yeah.
0:28:05 > 0:28:07Let's see what we've got here.
0:28:07 > 0:28:11Slight... I am, slightly, I'm not going to lie, I am a bit panicked.
0:28:11 > 0:28:16You know, this is almost...my time, my time to shine.
0:28:16 > 0:28:18But I'm also now on the centre stage,
0:28:18 > 0:28:21and I'm feeling a little bit...
0:28:21 > 0:28:23HE INHALES SHARPLY
0:28:23 > 0:28:24..a little bit concerned.
0:28:29 > 0:28:30Here we go.
0:28:30 > 0:28:319am.
0:28:31 > 0:28:33Wow, guys, here it is.
0:28:33 > 0:28:37Today, the finalists present their companies to Lord Sugar.
0:28:37 > 0:28:40Oh, my gosh! I love it!
0:28:40 > 0:28:42That is incredible.
0:28:42 > 0:28:44- I love it.- I love it.
0:28:44 > 0:28:46- Works well with the orange tissue. - It's so good.
0:28:46 > 0:28:49- I wanted to go for the provenance... - Overruled!
0:28:49 > 0:28:51And I thought, you're from Wales, it's home, you know?
0:28:51 > 0:28:53- That's what they love. Pretty, isn't it?- Well done.
0:28:53 > 0:28:55I think you've done a really good job.
0:28:55 > 0:28:57They're lovely, well done, Oliver.
0:28:57 > 0:29:01But first, a chance to test their new brands on the public.
0:29:01 > 0:29:03I want you to do the consumer testing
0:29:03 > 0:29:05and then feed me back any information,
0:29:05 > 0:29:09and then, yeah, I can try and put that into my pitch this afternoon.
0:29:09 > 0:29:12And then, hopefully, be crowned the winner.
0:29:13 > 0:29:15Teams dispatched...
0:29:15 > 0:29:17Pitching has to be two things, it has to be educational
0:29:17 > 0:29:18and it has to be entertaining.
0:29:18 > 0:29:22..for the finalists, last-minute pitch preparation.
0:29:22 > 0:29:25The only thing that makes me real nervous is that
0:29:25 > 0:29:29I'm pitching 250 people and what is at stake.
0:29:32 > 0:29:35- Talk as if you're talking to me.- OK. - Right.- 17 years... Hold on.
0:29:37 > 0:29:39- OK.- Breathe. Start again.
0:29:39 > 0:29:42Hello, everyone, I'm Alana and I'm the founder of Ridiculously Rich.
0:29:42 > 0:29:45- It's so hard, it's so hard, it's so hard.- It's not, it's not.
0:29:45 > 0:29:47Back to the start.
0:29:50 > 0:29:51East London.
0:29:51 > 0:29:53Oooh!
0:29:53 > 0:29:57Time to see if Purple Whale makes a splash.
0:29:57 > 0:30:00- What sort of company would you say this is?- Photographic company?
0:30:00 > 0:30:04If you was to just see this on its own, does that pass the message?
0:30:04 > 0:30:07- The actual name of it doesn't tell you what you do.- OK.
0:30:07 > 0:30:09Purple Whale, I don't get it.
0:30:09 > 0:30:11And then you have to read the small print.
0:30:11 > 0:30:13I think it should be a little bit more bigger.
0:30:13 > 0:30:16- What do you think of the colour?- It stands out. If you look around here,
0:30:16 > 0:30:19- there's not much purple, so I'd say a good colour.- Thank you.
0:30:20 > 0:30:2212 o'clock.
0:30:22 > 0:30:25For the finalists, pitch pending.
0:30:25 > 0:30:28The biggest worry for me is that I go on
0:30:28 > 0:30:33in front of them all and just go blank.
0:30:33 > 0:30:34No, you're not going to go blank.
0:30:34 > 0:30:37- You're going to nail it.- Yeah. - You are.
0:30:37 > 0:30:39- Aren't you?- I'm going to nail it.
0:30:39 > 0:30:41You'll be fine, you'll be absolutely fine.
0:30:41 > 0:30:43And you know what? I'm there next to you.
0:30:43 > 0:30:46I may be on the laptop but at least you have a friend next to you.
0:30:46 > 0:30:49You have already won this task by preparing that amazing product,
0:30:49 > 0:30:52with your history, with your business plan,
0:30:52 > 0:30:53and, you know, the video.
0:30:53 > 0:30:56So I think you've already won it. This is just the culmination of it.
0:30:56 > 0:30:57Go in with that and the fact that
0:30:57 > 0:31:00you just have to be better than Alana, you'll get it.
0:31:00 > 0:31:01You'll win it.
0:31:01 > 0:31:03West London.
0:31:06 > 0:31:10- Oh, that's amazing! - Guys, this is excellent.- So funny.
0:31:10 > 0:31:13Alana's team seek feedback for the pitch.
0:31:15 > 0:31:19- If there were two words to sum up how that looked?- Tasty.- Yeah.
0:31:19 > 0:31:21- Perhaps expensive.- Oh, right.
0:31:21 > 0:31:23- Rich stands out.- Yeah.
0:31:23 > 0:31:26Busy, though. It's a lot on one circle.
0:31:26 > 0:31:29- OK.- Could you see that on a supermarket shelf?
0:31:29 > 0:31:32I can, but I wouldn't really look twice at that.
0:31:32 > 0:31:35Right, guys, I think that that was really positive feedback,
0:31:35 > 0:31:37there's been some good constructive criticism as well.
0:31:42 > 0:31:43City Hall.
0:31:44 > 0:31:46Landmark for London.
0:31:47 > 0:31:52Today, pitch location for Lord Sugar's finalists.
0:31:55 > 0:31:57This is where you're going to win it.
0:31:59 > 0:32:01How are you feeling? Are you feeling nervous?
0:32:01 > 0:32:03You wouldn't be human if you wasn't nervous
0:32:03 > 0:32:05at the thought of giving a pitch...
0:32:05 > 0:32:08- Remember, the fight's not won in the ring, it's won way before.- Yeah.
0:32:08 > 0:32:09And you've won it.
0:32:12 > 0:32:14My God, my heart's racing already.
0:32:15 > 0:32:16Erm...
0:32:16 > 0:32:19I am so passionate about the products that I create
0:32:19 > 0:32:22that when people ask, "What's your USP?",
0:32:22 > 0:32:23I say, "Me."
0:32:23 > 0:32:25Erm...
0:32:27 > 0:32:30I'm sorry, I'm really, like, getting overpanicky.
0:32:32 > 0:32:33Here they are.
0:32:33 > 0:32:36First, a chance to filter through the feedback.
0:32:36 > 0:32:37- How are you?- I'm fully prepared,
0:32:37 > 0:32:39I just want to try and get some information from you guys,
0:32:39 > 0:32:41- see if I can add that in.- Yeah.
0:32:41 > 0:32:43- Did you find out much this morning? - Yeah, we did.
0:32:43 > 0:32:46We found out that everyone liked the colour purple.
0:32:46 > 0:32:47They said it was different,
0:32:47 > 0:32:50there's not really many brands out there using that colour, purple.
0:32:50 > 0:32:52In terms of reading the logo, Purple Whale,
0:32:52 > 0:32:55they didn't understand what it is, but then the tagline,
0:32:55 > 0:32:57so, "Little gifts, big impressions," that kind of gives them
0:32:57 > 0:32:59a little idea of what industry it's in.
0:32:59 > 0:33:01But the only thing they said on that
0:33:01 > 0:33:03is the tagline could have been slightly bigger.
0:33:03 > 0:33:05With Purple Whale, you wanted to do something
0:33:05 > 0:33:07that people don't really get, so they look into it more,
0:33:07 > 0:33:09and I felt from today's research that's what you've done.
0:33:09 > 0:33:10Well, thanks for the info.
0:33:10 > 0:33:12That's what's hopefully going to win me the investment.
0:33:12 > 0:33:14Is. Not hopefully - is.
0:33:14 > 0:33:16I think what's really important is that we stress to her
0:33:16 > 0:33:18that the core of the consumers loved it.
0:33:18 > 0:33:20Obviously there were negatives in them,
0:33:20 > 0:33:23but I just think it's just now about building her up.
0:33:25 > 0:33:27- Hi.- Hi there.- Hi, you.
0:33:27 > 0:33:30- How'd it go?- Loved it. - Top, fantastic. Really good.
0:33:30 > 0:33:33- They loved it. They loved the packaging.- Really?
0:33:33 > 0:33:36Yeah. And it hit the luxury market, so that's covered.
0:33:36 > 0:33:39I know this sounds really bad, but anything bad?
0:33:39 > 0:33:41It was just all positive.
0:33:50 > 0:33:514pm.
0:33:55 > 0:33:56Settling in,
0:33:56 > 0:33:59top names from British industry,
0:33:59 > 0:34:02including experts from the worlds of giftware...
0:34:03 > 0:34:05..and baking.
0:34:10 > 0:34:12- WHISPERING:- I started in my parents' little country kitchen
0:34:12 > 0:34:13in West Wales.
0:34:14 > 0:34:17Hello, ladies and gentlemen, my name is Courtney Wood,
0:34:17 > 0:34:20- and today I'd like to present to you...- Louder.
0:34:20 > 0:34:21..Purple Whale.
0:34:28 > 0:34:30Good.
0:34:30 > 0:34:31We're in place.
0:34:34 > 0:34:37Hoping to treat the experts to a tasty pitch...
0:34:37 > 0:34:38APPLAUSE
0:34:38 > 0:34:40..Alana Spencer.
0:34:42 > 0:34:44'This literally means everything to me now.
0:34:46 > 0:34:49'Everything I've done since I was 17
0:34:49 > 0:34:52'has been leading up to this one huge moment.'
0:34:55 > 0:34:56Hello, everyone.
0:34:56 > 0:34:59I'd like to introduce you to my brand, Ridiculously Rich.
0:35:00 > 0:35:03I started when I was 17 years old
0:35:03 > 0:35:05in my parents' little country kitchen in Wales...
0:35:09 > 0:35:14..but this business can be a huge, nationwide business.
0:35:14 > 0:35:17I've got six, six core, erm, products...
0:35:19 > 0:35:21..that you've all... I think you've all had a selection,
0:35:21 > 0:35:25a selection to taste, so these aren't, these aren't...
0:35:25 > 0:35:27in no way limiting us, limiting me,
0:35:27 > 0:35:30but, erm, these are the ones that I've worked on
0:35:30 > 0:35:31and absolutely perfected.
0:35:31 > 0:35:34They are luxury, and they're home-made,
0:35:34 > 0:35:36and my secret recipes are...
0:35:36 > 0:35:38Well, they're just that, they're secret recipes.
0:35:38 > 0:35:40LAUGHTER
0:35:40 > 0:35:44So, what makes me different to all of the other people out there?
0:35:44 > 0:35:48And I genuinely believe that that is... That's me.
0:35:48 > 0:35:51So, how do I see the business growing?
0:35:51 > 0:35:53It's a three-pronged attack, essentially.
0:35:53 > 0:35:55There's the food festival and event side,
0:35:55 > 0:35:57which is the side of my business that I know
0:35:57 > 0:35:58like the back of my hand.
0:35:58 > 0:36:03Then there is the cafes, delis, anywhere that sells a coffee
0:36:03 > 0:36:06will also be selling Ridiculously Rich cakes.
0:36:06 > 0:36:11Finally, I propose the same products to go into retail
0:36:11 > 0:36:12in individual portions,
0:36:12 > 0:36:15and this is what you've got in front of you here.
0:36:15 > 0:36:19So, how do I see the growth of production itself?
0:36:19 > 0:36:23I propose to outsource the production of my products.
0:36:23 > 0:36:27OK, so I'd like to show you the little ad that I've worked on now.
0:36:27 > 0:36:30'I'm Alana, and I established my company, Ridiculously Rich.
0:36:31 > 0:36:34'We concentrate on making our products home-made and luxury,
0:36:34 > 0:36:37'and we use the finest Belgian chocolate in all our products.
0:36:37 > 0:36:38'Ridiculously Rich.
0:36:38 > 0:36:41'Cake so good they'll keep your customers coming back for more.'
0:36:41 > 0:36:44# I said, hey I put some new shoes on
0:36:44 > 0:36:48# And everybody's smiling and it's so inviting, oh
0:36:48 > 0:36:50# Short on money but long on time... #
0:36:50 > 0:36:52I'd just like to say
0:36:52 > 0:36:55this is something that I know 100% I can make a success.
0:36:55 > 0:36:57Thank you for listening to me,
0:36:57 > 0:37:00and I would like to open the floor to questions.
0:37:00 > 0:37:04As an owner of a retail outlet, what's very important to me
0:37:04 > 0:37:08is to understand the price that I can buy these things for,
0:37:08 > 0:37:12- and the price that I can sell them for.- They would be a pound per unit.
0:37:12 > 0:37:14You know, they retail at three pounds a slice,
0:37:14 > 0:37:16so it's a nice bit of money to be made.
0:37:16 > 0:37:18How will your brownies stand out from the crowd?
0:37:18 > 0:37:20The personal touch, you know.
0:37:20 > 0:37:22I think if I can grow this brand so people know the brand as me,
0:37:22 > 0:37:24you stand out amongst the competition.
0:37:24 > 0:37:28The packaging is obviously very important because they need to...
0:37:28 > 0:37:30they need to be instantly grabbed by that.
0:37:30 > 0:37:35Alana, you take great pride in saying that you're made in Wales.
0:37:35 > 0:37:38So would this manufacturing plant be in Wales,
0:37:38 > 0:37:42and will Wales still be part of your selling point?
0:37:42 > 0:37:46I mean, the Welsh thing, it's so important.
0:37:46 > 0:37:49And I would propose to keep the production in Wales.
0:37:50 > 0:37:53Thank you all so much for your time. Thank you.
0:37:58 > 0:38:00APPLAUSE
0:38:00 > 0:38:02- You've done it!- You were brilliant!
0:38:02 > 0:38:03Buzzing. Buzzing!
0:38:03 > 0:38:05- You were amazing.- Yeah!
0:38:06 > 0:38:09For Lord Sugar, expert feedback.
0:38:10 > 0:38:13I think artisan, handmade, luxury, Wales,
0:38:13 > 0:38:15I think it's a terrific story.
0:38:15 > 0:38:16But if you went to outsourcing,
0:38:16 > 0:38:20you lose a sense of the personality behind it all,
0:38:20 > 0:38:22and the personality also sells stuff.
0:38:22 > 0:38:24They tasted really nice.
0:38:24 > 0:38:26You know, it's nice with the kind of handmade in Wales bit,
0:38:26 > 0:38:29but is she going to be able to find someone that can do it in Wales?
0:38:29 > 0:38:32As long as she can prove that the quality is maintained,
0:38:32 > 0:38:33I don't think there is a major issue,
0:38:33 > 0:38:36in fact I think it's probably more of a positive from my side.
0:38:37 > 0:38:39With designs on giving the perfect pitch...
0:38:41 > 0:38:42..Courtney Wood.
0:38:45 > 0:38:49'Lord Sugar's posed the question, "Can I build a scalable business?"
0:38:49 > 0:38:51'I hope that I can eliminate all doubt from his mind.
0:38:53 > 0:38:56'You don't get many opportunities in life to shine,
0:38:56 > 0:38:58'and I feel that I've got this opportunity
0:38:58 > 0:39:00'to show Lord Sugar what I'm made of.'
0:39:01 > 0:39:03Well... Er...
0:39:03 > 0:39:04Well...
0:39:11 > 0:39:13So, hello, ladies and gentlemen.
0:39:14 > 0:39:19I'm here today to present to you a new brand of novelty gifts,
0:39:19 > 0:39:20Purple Whale.
0:39:20 > 0:39:22I chose the name as I wanted to stand out from the crowd,
0:39:22 > 0:39:24and I wanted to make it sound a little random.
0:39:24 > 0:39:28The tagline, "Little gifts, big impressions,"
0:39:28 > 0:39:32that relates to the unique and quirky gifts that I've created.
0:39:32 > 0:39:34We've also created a television advert.
0:39:39 > 0:39:40'Happy anniversary!
0:39:42 > 0:39:43' "Happy anniversary, honeybun."
0:39:45 > 0:39:47'Honey, I'm just going to get changed, all right?
0:39:48 > 0:39:50'I'll just order something online.
0:39:52 > 0:39:53'(Oh, yes!)
0:39:54 > 0:39:56- 'Hi, honey.- Hi!
0:39:56 > 0:39:58'This ice cream is melting. Just like you melt my heart.
0:39:58 > 0:40:01- 'Happy anniversary.' - LAUGHTER
0:40:01 > 0:40:02'Purple Whale.
0:40:02 > 0:40:05'Little gifts, big impressions.'
0:40:06 > 0:40:08Well, I'm pleased to hear that some of you enjoyed that.
0:40:08 > 0:40:09LAUGHTER
0:40:09 > 0:40:12The pricing for the products that I create
0:40:12 > 0:40:15is usually between the £5 and £15 mark.
0:40:15 > 0:40:18Now, I can achieve high volumes of sales
0:40:18 > 0:40:22by successfully getting my products in with high-street retailers,
0:40:22 > 0:40:25and I'd be very confident I could sell 10,000 units.
0:40:25 > 0:40:28I also need to sell through my own website.
0:40:28 > 0:40:30As I am the manufacturer of my products,
0:40:30 > 0:40:33I will earn very large profit margins.
0:40:33 > 0:40:36I believe the key to the success of me moving forward
0:40:36 > 0:40:38is building great products,
0:40:38 > 0:40:40and I've been busy over the past 24 hours
0:40:40 > 0:40:43creating a trophy baby beaker that was...
0:40:43 > 0:40:45well, created since yesterday morning.
0:40:45 > 0:40:49It's designed so babies can take a sip of success with each mouthful, really.
0:40:49 > 0:40:50LAUGHTER
0:40:50 > 0:40:52There are many options we're
0:40:52 > 0:40:54looking to do with this product.
0:40:54 > 0:40:57Now, I know there's a few football fans in the room here today.
0:40:57 > 0:41:00I've put one of the beakers in claret and blue, of West Ham,
0:41:00 > 0:41:02for Karren.
0:41:02 > 0:41:03And then the other one
0:41:03 > 0:41:07we've got in blue and white for... who I think are the best team,
0:41:07 > 0:41:08Southend United.
0:41:08 > 0:41:09LAUGHTER
0:41:09 > 0:41:12As you can see, that's a product that I've been able to create
0:41:12 > 0:41:13in a short amount of time,
0:41:13 > 0:41:17but I believe I've got the potential to create an even bigger range.
0:41:18 > 0:41:20Is there any questions anyone would like to ask?
0:41:20 > 0:41:23How do you plan to stop other people copying your products
0:41:23 > 0:41:25and taking away your identity?
0:41:26 > 0:41:27That is a concern,
0:41:27 > 0:41:31but the way to eliminate that is to actually successfully
0:41:31 > 0:41:33make that product for a good price.
0:41:34 > 0:41:36Being a product designer but also managing this company,
0:41:36 > 0:41:38that's a lot of hats to wear.
0:41:38 > 0:41:39How are you going to manage that?
0:41:39 > 0:41:41I would always be open to the idea of having
0:41:41 > 0:41:44someone running the business side of things for me,
0:41:44 > 0:41:47cos I do know that my core strength is actually on the creative side.
0:41:48 > 0:41:52Courtney, high volume comes through big retailers.
0:41:54 > 0:41:57I'm just wondering as to why they would be buying off of you.
0:41:57 > 0:41:59Retailers will be buying into the brand.
0:41:59 > 0:42:01They'll be buying into a trusted brand
0:42:01 > 0:42:03that they know create quality products
0:42:03 > 0:42:07and continue to bring out good, innovative ideas.
0:42:07 > 0:42:09I believe that's the main key to my success,
0:42:09 > 0:42:11is that I build unique and original products.
0:42:13 > 0:42:14Thank you.
0:42:14 > 0:42:15APPLAUSE
0:42:18 > 0:42:20CHEERING
0:42:20 > 0:42:21APPLAUSE
0:42:21 > 0:42:23Well done, dude, well done.
0:42:23 > 0:42:24Thanks so much.
0:42:24 > 0:42:28My concerns are, he's talking about £10 items.
0:42:28 > 0:42:31You've got to sell a hell of a load of those to run a business.
0:42:31 > 0:42:34The particular product he showed us was great, it was terrific,
0:42:34 > 0:42:35it was really well thought through.
0:42:35 > 0:42:38He needs a lot more of those, because it's a horribly competitive,
0:42:38 > 0:42:39very fickle market.
0:42:39 > 0:42:41Novelty gifts already is anchoring yourself
0:42:41 > 0:42:43in a throwaway, niche market.
0:42:43 > 0:42:46His ideas are the currency of what he trades in, clearly,
0:42:46 > 0:42:47his ideas are fantastic.
0:42:47 > 0:42:49I think he's a really exciting talent.
0:42:49 > 0:42:51You know, he needs a guiding hand.
0:42:51 > 0:42:52Yeah.
0:42:55 > 0:42:59After pitching to 250 people and the pressures of today,
0:42:59 > 0:43:01I'm feeling good, to be honest, yeah. I'm...
0:43:01 > 0:43:03It went well.
0:43:03 > 0:43:05I'm thinking, going to that boardroom,
0:43:05 > 0:43:08I've got a very good chance of being Lord Sugar's business partner.
0:43:08 > 0:43:10I've shown Lord Sugar, if he goes into business with me,
0:43:10 > 0:43:12what I have to offer.
0:43:12 > 0:43:14I think it could make us both potentially...
0:43:14 > 0:43:16- ridiculously rich! - SHE CHUCKLES
0:43:18 > 0:43:21Tonight, there's nothing more the candidates can do.
0:43:21 > 0:43:23Tomorrow,
0:43:23 > 0:43:24the final boardroom.
0:43:31 > 0:43:33You can go through to the boardroom now.
0:43:50 > 0:43:53Well, past candidates, welcome back.
0:43:53 > 0:43:56Thank you for assisting the two finalists,
0:43:56 > 0:43:59I'm sure that you're happy to see them through to the final.
0:43:59 > 0:44:02We'll start off with Courtney's team.
0:44:02 > 0:44:03As a matter of interest,
0:44:03 > 0:44:06it's always intriguing for me to understand
0:44:06 > 0:44:08why you chose this particular team.
0:44:08 > 0:44:11Yeah, I wanted everyone in my team to have strong personalities.
0:44:11 > 0:44:13- Ooh, you got that!- Yeah!
0:44:13 > 0:44:16I chose Karthik due to his pitching capabilities.
0:44:16 > 0:44:18I felt he could help me.
0:44:18 > 0:44:22Also Paul brings that kind of devil's advocate, he's critical,
0:44:22 > 0:44:23but it's constructive criticism.
0:44:23 > 0:44:26We don't charge for smiling in here, Paul. You know?
0:44:26 > 0:44:27CHUCKLING
0:44:28 > 0:44:30- So, the first thing you had to do was come up with a name.- Yeah.
0:44:30 > 0:44:32We came up with quite a few names.
0:44:32 > 0:44:34I just wanted it to be different and sound random,
0:44:34 > 0:44:37so it would stand out cos I make quirky, unusual gifts.
0:44:37 > 0:44:41Mm-hm. Bingo Bongo. Ringo Dingo. Bonkers.
0:44:42 > 0:44:44Is that yours, Karthik, Bonkers?
0:44:44 > 0:44:46- At one point we had Pocket Pleasures...- Pocket Pleasures.
0:44:46 > 0:44:49..which would have conjured up a whole different type of business.
0:44:49 > 0:44:51- LAUGHTER - Yeah. And you ended up with...
0:44:51 > 0:44:53- Purple Whale.- Purple Whale.
0:44:53 > 0:44:57OK. So we've got our name. I asked you to produce billboards.
0:44:57 > 0:45:01Yeah, I sent the sub team off to create the digital screen.
0:45:01 > 0:45:04Jessica was in charge of Paul and Sofiane.
0:45:04 > 0:45:06So, Paul and Sofiane.
0:45:06 > 0:45:08It's not a sub team, then, more like a rematch
0:45:08 > 0:45:10of Rumble in the Jungle with you two, wasn't it?
0:45:10 > 0:45:13- I think all three of us, it was... - Yeah, it was an interesting day.
0:45:13 > 0:45:14It was quite interesting.
0:45:14 > 0:45:16To be fair, I think we all pulled together and we managed to get
0:45:16 > 0:45:18lots of different small video clips,
0:45:18 > 0:45:19and then we had a puppet in there
0:45:19 > 0:45:21- just to make it a little bit more fun.- OK.
0:45:21 > 0:45:24Did the actual screen itself show your products?
0:45:24 > 0:45:26- No, it didn't. - No, it didn't.- No.- Right.
0:45:27 > 0:45:29This reminds me sometimes of when
0:45:29 > 0:45:33creative people get carried away making television adverts
0:45:33 > 0:45:36and we watch them, and my wife turns to me and says,
0:45:36 > 0:45:39- "What was that about?" - Mmm.- "What are they selling?"
0:45:39 > 0:45:42So, go on, we've got this Purple Whale, yeah?
0:45:42 > 0:45:46So with the tagline, what we make is little products for around £10,
0:45:46 > 0:45:48so, "Little gifts, big impressions", being that
0:45:48 > 0:45:49if you give someone a small gift
0:45:49 > 0:45:51we want it to have a big impression in their life.
0:45:51 > 0:45:54It's a shame you couldn't read that strapline on the billboard
0:45:54 > 0:45:57- very well. It was quite small, wasn't it?- Um, yeah.
0:45:57 > 0:46:00OK, so we move on to the television advert.
0:46:00 > 0:46:02I wanted to make sure that Karthik was in that,
0:46:02 > 0:46:04and so as well as his acting skills,
0:46:04 > 0:46:06- that's why I wanted to... - His acting skills!
0:46:06 > 0:46:08- Might be a new career.- Yeah.
0:46:08 > 0:46:11I wouldn't hold your breath, son.
0:46:11 > 0:46:12ALL CHUCKLE
0:46:12 > 0:46:14He'd forgotten the anniversary. To be honest,
0:46:14 > 0:46:17she probably doesn't want to be reminded of being married to you,
0:46:17 > 0:46:19I have no doubt, but you were happy with it being a bit cheesy.
0:46:19 > 0:46:21Yeah, I thought that would help follow the brand
0:46:21 > 0:46:24- and what we're trying to create. - Yeah. What did we do after that?
0:46:24 > 0:46:27On the second day, me and Paul went to a design studio
0:46:27 > 0:46:29to create an idea I had for a new product,
0:46:29 > 0:46:31which was a trophy baby beaker,
0:46:31 > 0:46:34so kids can pick it up and look like a winner.
0:46:34 > 0:46:37I wanted to show you that we can create a product that
0:46:37 > 0:46:39we could sell to a high-street retailer.
0:46:39 > 0:46:41I mean, that product there is...
0:46:41 > 0:46:43made in 12 hours, that's just stunning
0:46:43 > 0:46:45and I could see that selling straightaway.
0:46:45 > 0:46:48It would, I agree. Let's move on to the presentation.
0:46:48 > 0:46:49How do you think you did?
0:46:49 > 0:46:51It seemed like the presentation went really well.
0:46:51 > 0:46:54- The evening before, I went and met a pitching expert and he...- Yeah.
0:46:54 > 0:46:57- ..gave me some advice.- Really helped you, didn't it?- It looked good.
0:46:57 > 0:46:58Yeah, looked all right to me.
0:46:58 > 0:47:01You didn't see Courtney when he presented the Astro Badger
0:47:01 > 0:47:04when he stood on stage looking like he was about to be sick,
0:47:04 > 0:47:07and the difference between that and your pitch at the final
0:47:07 > 0:47:10- I thought was remarkable, so very well done.- Thank you.
0:47:10 > 0:47:13So, you were very pleased to help represent him, yeah?
0:47:13 > 0:47:16- Definitely.- 100%. - Surprised that he's got this far?
0:47:16 > 0:47:18- Not surprised.- Not surprised at all?
0:47:18 > 0:47:20- Not too much.- Not too much?
0:47:20 > 0:47:22ALL LAUGH
0:47:22 > 0:47:24- By a little. - Well, I'm not there, am I? He is.
0:47:24 > 0:47:29No, no. We know you're not there, that's for sure. Blatantly clear.
0:47:29 > 0:47:32Now, Alana, why did you choose this group of people?
0:47:32 > 0:47:34I got everyone I wanted in my team.
0:47:34 > 0:47:38Rebecca is in marketing and I needed someone that did that on my team.
0:47:38 > 0:47:42The two ladies, Frances and Grainne, they're just strong women,
0:47:42 > 0:47:43and Oliver is in the food industry,
0:47:43 > 0:47:45which is exactly what I want to go into.
0:47:45 > 0:47:48- So that's a good choice, right? - Absolute wealth of knowledge, yeah.
0:47:48 > 0:47:49So we've got Ridiculously Rich...
0:47:49 > 0:47:51- Yeah.- ..by Alana.
0:47:51 > 0:47:53That's your brand name.
0:47:53 > 0:47:57Yeah, we went to create the first logo after that and...
0:47:57 > 0:48:00Yeah, it was... It wasn't amazing.
0:48:00 > 0:48:02Um...
0:48:02 > 0:48:07But we decided to change it the next day, so everything was OK. Um...
0:48:07 > 0:48:11- You just brushed over that.- Yeah... - Why did you change it the next day?
0:48:11 > 0:48:14Because I realised I wanted to be the driving force of my brand,
0:48:14 > 0:48:16- so I wanted to actually put my name on it, and that name...- Good idea.
0:48:16 > 0:48:19- ..also is the assurance to the customer.- Yeah, I like that.
0:48:19 > 0:48:22- And, Lord Sugar, I wanted... - KARREN: Which includes Alan.- Yeah.
0:48:22 > 0:48:25That's my cross-dressing alter ego, I think.
0:48:25 > 0:48:26- Really?- Yeah.
0:48:28 > 0:48:31Right. Good. So let's move on to the television advert.
0:48:31 > 0:48:35- Can I perhaps just introduce you to...- Maureen?- ..Maureen?- Right.
0:48:35 > 0:48:37That was not on my instruction.
0:48:37 > 0:48:40- That was something they took upon themselves to do.- Yeah.
0:48:40 > 0:48:42The advert concept that we came up with was
0:48:42 > 0:48:46if you take our cakes on board in your cafe, you'll get repeat custom,
0:48:46 > 0:48:49so that's why we had the same person coming back a few times.
0:48:49 > 0:48:51- OK, so it was deliberate, then, was it?- Yes.
0:48:51 > 0:48:54Then, halfway through the day, when that brand got changed, put my name
0:48:54 > 0:48:57in it, I thought it was really important that I move myself over.
0:48:57 > 0:48:59I saw you featuring quite a lot in the advert,
0:48:59 > 0:49:02to show that, "It's my company," and I think it was a good idea.
0:49:02 > 0:49:05OK, so, while all this was going on,
0:49:05 > 0:49:08- you trusted young Oliver here to deal with the packaging.- Yeah.
0:49:08 > 0:49:12I told Oliver, "Don't make any drastic changes besides the colouring..."
0:49:12 > 0:49:14You informed him, "Don't talk about Wales,"
0:49:14 > 0:49:17but he couldn't resist it and he put the dragon on there.
0:49:17 > 0:49:19I wanted a strong marketing message for Alana
0:49:19 > 0:49:22and I think we should concentrate on the provenance of her brand.
0:49:22 > 0:49:25- He did a good job.- Done a good job, didn't he?- A very good job, yeah.
0:49:25 > 0:49:28OK, so, presentation-wise, was you nervous?
0:49:28 > 0:49:33Yeah, I was incredibly nervous. It's the longest walk down those steps.
0:49:33 > 0:49:35Do you think you did OK?
0:49:35 > 0:49:38Yeah, I do, and I think all the questions that got thrown at me
0:49:38 > 0:49:40I managed to answer well.
0:49:40 > 0:49:42Credible winner?
0:49:42 > 0:49:44- Yes, definitely. - Definitely.- Yeah.
0:49:44 > 0:49:47You can see the difference in Alana from the whole process,
0:49:47 > 0:49:48you know, from week one to now,
0:49:48 > 0:49:51and I think a lot of people would probably be shocked at the fact
0:49:51 > 0:49:53that she's in it, but she deserves to be here.
0:49:53 > 0:49:55- When she started off, she was very, very quiet.- Yes.
0:49:55 > 0:49:59If I didn't know better, I'd have thought someone had taken a super-injunction out, but...
0:49:59 > 0:50:01Good. Well, look, thanks a lot.
0:50:01 > 0:50:03You've been very, very helpful to me
0:50:03 > 0:50:08and obviously been very helpful to the two finalists, so thanks a lot,
0:50:08 > 0:50:10and, well, good luck to you all.
0:50:10 > 0:50:11Thank you very much.
0:50:14 > 0:50:15- Good luck.- Thank you.
0:50:15 > 0:50:17- Good luck, yeah?- Thank you.
0:50:17 > 0:50:19All the best, mate.
0:50:19 > 0:50:21Keep your chin up, OK? Good luck.
0:50:29 > 0:50:32So I'd now like to talk to you a little bit more
0:50:32 > 0:50:34about your individual businesses.
0:50:34 > 0:50:38Alana, it's day one, you've got my £250,000,
0:50:38 > 0:50:40- you're working in your little kitchen there...- Yeah.
0:50:40 > 0:50:42How are you going to scale that up for me?
0:50:42 > 0:50:46I would take myself out of the kitchen and I would be going
0:50:46 > 0:50:48and visiting not just the independents
0:50:48 > 0:50:50- but larger retailers... - Right.- ..and cafes.
0:50:50 > 0:50:54Right, so I'm Mr Cafe Owner. Why am I not going to say to you,
0:50:54 > 0:50:57"Well, you know, I can get these brownies from anybody"?
0:50:57 > 0:51:00Yeah, I would absolutely try and grow the brand,
0:51:00 > 0:51:02the brand recognition.
0:51:02 > 0:51:05With the retail packs, which are for snacking, they're the...
0:51:05 > 0:51:09Yeah, they're the ones that you would grab with your sandwich
0:51:09 > 0:51:13- and they're just...- So you pack them up singly like that.- Yeah.
0:51:13 > 0:51:15And that, in my view, is how you would get your brand across,
0:51:15 > 0:51:19if they were drop-dead delicious and someone came in and bought one,
0:51:19 > 0:51:20goes back to the office and said,
0:51:20 > 0:51:23"You've got to try these, they're great." I understand that.
0:51:23 > 0:51:26What I don't understand is when this is wide open sitting in a cafe
0:51:26 > 0:51:29somewhere, how do I know it's Ridiculously Rich by Alana?
0:51:29 > 0:51:32I would absolutely make sure that they had things to,
0:51:32 > 0:51:36you know, the product list, so that they can have that on their display
0:51:36 > 0:51:38to get the brand out there...
0:51:38 > 0:51:41A cake's a cake, isn't it? A brownie is a brownie, it's a bit of a cake.
0:51:41 > 0:51:44It is, but the brand that I want to put forward is exciting cakes,
0:51:44 > 0:51:47they're different cakes. I will be at the forefront of my brand
0:51:47 > 0:51:49and people will want to buy into my brand
0:51:49 > 0:51:50because they like what it's about.
0:51:50 > 0:51:54All right, well, Courtney, I heard you tell people yesterday
0:51:54 > 0:51:57that your pricing is between the £5 to £10 to £15, yeah?
0:51:57 > 0:52:00You ain't half got to sell a lot of items
0:52:00 > 0:52:02to turn this into a big business.
0:52:02 > 0:52:04Yeah, it's about getting that one killer product
0:52:04 > 0:52:07- to really bring in that money. - Well...- And I think
0:52:07 > 0:52:09this new product I've created has the potential to be
0:52:09 > 0:52:11- a killer product. - Yeah. I think this is very good.
0:52:11 > 0:52:14I think you'd have six months at this, right,
0:52:14 > 0:52:16before someone else knocks them off.
0:52:16 > 0:52:18I've never been short of ideas.
0:52:18 > 0:52:19I've got ten ideas ready for next year.
0:52:19 > 0:52:23I've got that planned out because I know that's what my time constraints
0:52:23 > 0:52:25and my money constraints can allow me to do.
0:52:25 > 0:52:28Yeah, there was talk of you branding this in claret and blue,
0:52:28 > 0:52:31for example, for West Ham, or blue and white for Spurs.
0:52:31 > 0:52:33It might show a little bit of naivety.
0:52:33 > 0:52:36Karren will tell you that if you went to West Ham and said to them,
0:52:36 > 0:52:39"I want to make that in West Ham colours," the first thing
0:52:39 > 0:52:42West Ham would say to you is, "Good, how much are YOU going to pay ME?"
0:52:42 > 0:52:44I don't know, what would you say, Karren?
0:52:44 > 0:52:4520 grand, upfront licensing fee?
0:52:45 > 0:52:48Yeah. I mean, you get some cheap clubs like Spurs and then
0:52:48 > 0:52:51you get some more expensive clubs like West Ham or Manchester United.
0:52:51 > 0:52:54Your 250,000 wouldn't go very far.
0:52:54 > 0:52:56OK. Well, what you've highlighted there is actually
0:52:56 > 0:52:58having the official brand licences.
0:52:58 > 0:53:01- Mm-hm.- However, I could actually make that in claret and blue colours
0:53:01 > 0:53:04- and then sell it as a generic trophy in their colour schemes.- Yeah.
0:53:04 > 0:53:07OK, so... Listen...
0:53:07 > 0:53:10This is a very, very important decision for me to make now,
0:53:10 > 0:53:12so I'm going to ask you to step outside,
0:53:12 > 0:53:15and when you come back in, you're going to be telling me
0:53:15 > 0:53:19why I should be choosing you as my business partner, OK?
0:53:19 > 0:53:21So, off you go. See you soon.
0:53:33 > 0:53:37Well, I've got a difficult task there for myself now.
0:53:37 > 0:53:39Both very credible candidates.
0:53:39 > 0:53:42Both very similar dilemmas, really.
0:53:42 > 0:53:44It's all to do with scaling up, isn't it?
0:53:44 > 0:53:48I mean, what's true about Alana is she certainly knows her products.
0:53:48 > 0:53:52Where she struggles, Alan, is understanding how to run a business.
0:53:52 > 0:53:56You need a completely different skill set to running something in your mother's kitchen
0:53:56 > 0:53:59to going out and being a big distributor,
0:53:59 > 0:54:00but that's where you come in.
0:54:00 > 0:54:02That's where you can really help her.
0:54:03 > 0:54:06Courtney, I think he's got a particular skill and that is
0:54:06 > 0:54:09in design. He might just hit on one product that just is a killer.
0:54:09 > 0:54:13You ever come across a designer that's got any commercial sense?
0:54:13 > 0:54:15Few.
0:54:15 > 0:54:16He may be one of them.
0:54:16 > 0:54:20Well, in my case, I was also a bit of a designer but fortunately
0:54:20 > 0:54:23I could design them and then get them into the marketplace.
0:54:23 > 0:54:26Perhaps he's someone else like me.
0:54:26 > 0:54:28PHONE RINGS
0:54:28 > 0:54:29Yes, Lord Sugar.
0:54:29 > 0:54:31'OK, can you send the two of them in, please?'
0:54:46 > 0:54:51Well, I had a talk with Karren and Claude.
0:54:51 > 0:54:53It's a difficult decision for me to make
0:54:53 > 0:54:55because it's such a valuable prize.
0:54:55 > 0:54:58So, Courtney, I'd like you to tell me why you think
0:54:58 > 0:55:00you should be my business partner.
0:55:00 > 0:55:04I've met with the biggest high-street department store
0:55:04 > 0:55:06and then they actually placed a big order with me last year.
0:55:06 > 0:55:09- However, I was too small to actually fulfil that order.- Really?
0:55:09 > 0:55:12I believe that my business now, it's just ready for that growth stage.
0:55:12 > 0:55:14I believe with that £250,000 investment
0:55:14 > 0:55:16I can make it a big success
0:55:16 > 0:55:18and I think Alana, she's a very creative baker.
0:55:18 > 0:55:20However, she's not a businesswoman.
0:55:20 > 0:55:23To say I'm just a baker is absolutely a load of rubbish.
0:55:23 > 0:55:25If you compare the two of our businesses,
0:55:25 > 0:55:28I turn over, a year, less than you do.
0:55:28 > 0:55:31However, my profits are much higher
0:55:31 > 0:55:33and business, in my opinion,
0:55:33 > 0:55:35is all about making as much profit as you can,
0:55:35 > 0:55:40so to say I'm not a businesswoman is an absolute load of rubbish.
0:55:40 > 0:55:44Well, I've already sold my products to five distributors
0:55:44 > 0:55:47across the world. I've already got my products...
0:55:47 > 0:55:48Five distributors across the world,
0:55:48 > 0:55:52whereas I sell at events every weekend - literally just one event
0:55:52 > 0:55:57a weekend - and I turn over a profit of way more than your company does,
0:55:57 > 0:56:00and the margins on my products are far greater than
0:56:00 > 0:56:03the margin on Courtney's products.
0:56:03 > 0:56:06Yeah, maybe, but every time I make 3,000 products,
0:56:06 > 0:56:09I break even with the cost of development of that product...
0:56:09 > 0:56:13- You can recover your tooling costs. - Yeah. And so from that point on,
0:56:13 > 0:56:17you've then got a lot higher gross profit margin than Alana.
0:56:17 > 0:56:20He claims that my investment's going to aid him
0:56:20 > 0:56:23to bring out more products and bigger volume and bigger customers.
0:56:23 > 0:56:26It could potentially be bigger volume but how many times is
0:56:26 > 0:56:30someone going to order a bunch of baby bottles? You might buy one.
0:56:30 > 0:56:32His products are very niche, whereas cakes is something
0:56:32 > 0:56:35that people buy as a treat, possibly every day.
0:56:35 > 0:56:3720 million people in the UK do buy novelty items,
0:56:37 > 0:56:39so I believe the market's there.
0:56:39 > 0:56:41OK, listen...
0:56:41 > 0:56:46This is a very unusual situation I have here at the moment.
0:56:46 > 0:56:51You're both one-man bands. Your both products are very low price.
0:56:51 > 0:56:55You've both got to kind of scale up, really.
0:56:55 > 0:56:58I have a dilemma here at the moment. Um...
0:56:59 > 0:57:01Alana...
0:57:01 > 0:57:04I fully get it that you make some great stuff.
0:57:04 > 0:57:06I know the margins are good
0:57:06 > 0:57:10and I think this one's got a lot of potential, but having said that...
0:57:12 > 0:57:16..Courtney, manufacturing and all that type of stuff that you do
0:57:16 > 0:57:19is like nothing to me, I mean, I've done it all my life,
0:57:19 > 0:57:23so I could certainly assist in your business, no question of it.
0:57:25 > 0:57:26It's a tough one.
0:57:30 > 0:57:32Alana...
0:57:33 > 0:57:38The cakes - the advisors that I had yesterday said they were good stuff
0:57:38 > 0:57:41and maybe you can convince people
0:57:41 > 0:57:46that they've got to go and buy Ridiculously Rich by Alana.
0:57:48 > 0:57:49But...
0:57:51 > 0:57:54..people say to me, "Stick to what you know."
0:57:54 > 0:57:56In fact, I'd go as far as to say
0:57:56 > 0:58:01that when I didn't stick to what I know, I lost a lot of money,
0:58:01 > 0:58:04and that's the gamble that I've got to take.
0:58:06 > 0:58:10But I've got to make a decision and I've got to go with my gut feeling.
0:58:11 > 0:58:12So...
0:58:16 > 0:58:17..Alana,
0:58:17 > 0:58:20you're going to be my business partner.
0:58:22 > 0:58:23Oh, my God. I will work so hard.
0:58:23 > 0:58:28I will, 100%, I'll make it work, make it happen.
0:58:28 > 0:58:30Thank you.
0:58:31 > 0:58:32(Well done.)
0:58:32 > 0:58:33(Thank you.)
0:58:33 > 0:58:36So, very well done. I'll catch up with you later.
0:58:46 > 0:58:48Well, I've got myself a great winner,
0:58:48 > 0:58:50but I think Courtney's a good lad
0:58:50 > 0:58:53and I admire what he's achieved so far, but I think, you know,
0:58:53 > 0:58:55Alana's business was interesting,
0:58:55 > 0:58:58she's grown throughout the process and I think that
0:58:58 > 0:59:02with my backing we can turn this into a very big business.
0:59:04 > 0:59:06Yeah!
0:59:13 > 0:59:15I can't believe it. I can't... I can't believe I'm the winner.
0:59:15 > 0:59:17It's mad.
0:59:17 > 0:59:21This is definitely going to change my life.
0:59:21 > 0:59:25If I can pull it off, it's going to be an incredible business.
0:59:26 > 0:59:29The future is looking bright.
0:59:30 > 0:59:3218 candidates.
0:59:33 > 0:59:35One investment.
0:59:36 > 0:59:40Lord Sugar's search for a new business partner is over.