0:00:02 > 0:00:04I'm not here to make any friends.
0:00:04 > 0:00:06The process is not personal.
0:00:06 > 0:00:08It's business.
0:00:09 > 0:00:13Lord Sugar is on the lookout for a brand-new business partner.
0:00:13 > 0:00:16It is a very competitive situation.
0:00:16 > 0:00:19I need to see who's got a good business brain.
0:00:20 > 0:00:22Fighting it out for his funding...
0:00:24 > 0:00:28..18 aspiring tycoons.
0:00:28 > 0:00:31Not one of you geniuses ran this thing properly.
0:00:31 > 0:00:33I feel so angry!
0:00:33 > 0:00:34You're coming across a bit thick.
0:00:34 > 0:00:38At stake, a quarter of a million pounds...
0:00:40 > 0:00:45..and a 50-50 deal with a business heavyweight.
0:00:45 > 0:00:49Your best hope for 250 grand is to buy yourself a scratchcard.
0:00:49 > 0:00:52- Ah!- Come on, we've got no time to lose!
0:00:52 > 0:00:54It's an investment worth fighting for.
0:00:54 > 0:00:57Why are you lying, then? We've just had that here.
0:00:57 > 0:00:59Just bear with me. Bear with me a minute.
0:00:59 > 0:01:01Not having this conversation with you.
0:01:01 > 0:01:0318 candidates.
0:01:03 > 0:01:05If you don't think that what's going to happen is effective,
0:01:05 > 0:01:07- you've got to tell her. - I said it to her there!
0:01:07 > 0:01:09Argh!
0:01:09 > 0:01:1112 testing weeks.
0:01:11 > 0:01:13This is getting really, really childish now.
0:01:13 > 0:01:16If I was project manager, I'd be trying to motivate my team.
0:01:16 > 0:01:17So that's not cool. That's not cool.
0:01:17 > 0:01:20One life-changing opportunity.
0:01:20 > 0:01:21You're fired. You're fired.
0:01:21 > 0:01:24You are a loose cannon.
0:01:24 > 0:01:25You're fired.
0:01:33 > 0:01:35Previously on The Apprentice...
0:01:35 > 0:01:40Your task is to host special events at a famous London attraction.
0:01:40 > 0:01:42..Paul took control...
0:01:42 > 0:01:46I'm going to be clear now - if you fail to sell the tickets, it's on you lot.
0:01:46 > 0:01:47..bossing his sales team.
0:01:47 > 0:01:49- That's my decision. - I know. I'm pissed off.
0:01:49 > 0:01:51Be adult about it. It's not hard.
0:01:51 > 0:01:53And at their casino night...
0:01:53 > 0:01:55You were sold on the basis you were getting hot food?
0:01:55 > 0:01:56..he saw red.
0:01:56 > 0:01:58Everyone's saying that you sold them a ticket
0:01:58 > 0:02:01- and you told them they were getting hot meals with their tickets.- No!
0:02:01 > 0:02:02That's not how you do business.
0:02:02 > 0:02:04On the other team...
0:02:04 > 0:02:05My vision for dressing the event
0:02:05 > 0:02:08- is to have kind of a sparkly grotto feeling.- OK.
0:02:08 > 0:02:10..Dillon took centre stage.
0:02:10 > 0:02:12# I only like the upper part
0:02:12 > 0:02:14# I did not like the tail... #
0:02:14 > 0:02:18- While his sales team... - Ohoy there!- ..sank.
0:02:18 > 0:02:20- Is that something of interest to you?- No, thank you.
0:02:20 > 0:02:23At their party, the tide turned...
0:02:23 > 0:02:26CHEERING
0:02:26 > 0:02:29..propelling them to a win in the boardroom.
0:02:29 > 0:02:32- 100% customer satisfaction.- Really?
0:02:32 > 0:02:33On the losing team...
0:02:33 > 0:02:36There's a lot of bad decisions made.
0:02:36 > 0:02:38..Sofiane passed the buck.
0:02:38 > 0:02:41That first location, that's where it all fell apart.
0:02:41 > 0:02:42You say "fell apart", but you were there.
0:02:42 > 0:02:44Emotions ran high.
0:02:44 > 0:02:47A lot of people would have crumbled, losing week after week...
0:02:47 > 0:02:49- Relax, Frances. Just relax. - But I still put...
0:02:49 > 0:02:51But Paul lost control...
0:02:51 > 0:02:52I put the three salespeople in the sales team
0:02:52 > 0:02:54and you're criticising me for it.
0:02:54 > 0:02:56You're starting to show your aggression again, Paul.
0:02:56 > 0:02:59..and became the ninth casualty of the boardroom.
0:02:59 > 0:03:01You made a very big error.
0:03:01 > 0:03:02You're fired.
0:03:02 > 0:03:05Now, eight remain to fight for the chance
0:03:05 > 0:03:08to become Lord Sugar's business partner.
0:03:15 > 0:03:167am.
0:03:19 > 0:03:23For the candidates, so far, no call.
0:03:23 > 0:03:25God, as if we're down to the final eight now!
0:03:25 > 0:03:27I feel like it's gone so quickly.
0:03:27 > 0:03:30Have you got an idea who the final five's going to be?
0:03:30 > 0:03:32I think it's absolutely anyone's game.
0:03:37 > 0:03:39You're my worst nightmare!
0:03:39 > 0:03:41Here's your blanket!
0:03:41 > 0:03:42Ugh.
0:03:46 > 0:03:48You know what? I was having some horrible nightmares.
0:03:48 > 0:03:51I think it's all getting a bit inside your head!
0:03:55 > 0:03:57DOORBELL RINGS
0:03:57 > 0:03:58Oh, the door's ringing.
0:04:00 > 0:04:03- Good morning.- Morning, Karren. Morning, Claude.- Morning.
0:04:03 > 0:04:07- Can you get everyone together and meet us downstairs?- Yes, no problem.
0:04:08 > 0:04:10Guys, Karren and Claude are here.
0:04:11 > 0:04:14Has anyone offered them a cup of tea yet?
0:04:15 > 0:04:18Karren, Claude, would you like a cup of tea or coffee?
0:04:18 > 0:04:21- No. Get down here so we can get on, please.- OK.
0:04:35 > 0:04:37- Good morning. - ALL:- Good morning.
0:04:37 > 0:04:39As you can see, in front of you, you've got headsets.
0:04:39 > 0:04:41I'd like you to put them on.
0:04:48 > 0:04:50Oh, wow!
0:04:50 > 0:04:52Amazing!
0:04:52 > 0:04:55- Oh, my God! - You can actually turn your head.
0:04:55 > 0:04:56THEY LAUGH
0:04:56 > 0:04:58Invisible!
0:04:58 > 0:05:01THEY EXCLAIM
0:05:01 > 0:05:02Wow!
0:05:02 > 0:05:04It is amazing!
0:05:05 > 0:05:07Good morning.
0:05:07 > 0:05:09Welcome to the future.
0:05:09 > 0:05:13This is my virtual boardroom, and I've invited you here
0:05:13 > 0:05:15because for the next task,
0:05:15 > 0:05:18you will be entering the world of virtual reality.
0:05:19 > 0:05:27Now, globally, the computer games industry is worth over £70 billion.
0:05:27 > 0:05:31This year, technology firms are going to be pushing virtual reality,
0:05:31 > 0:05:36releasing headsets and games into the mainstream markets.
0:05:36 > 0:05:42So, for this task, you're going to design a new virtual reality game.
0:05:42 > 0:05:47But as important as the game will be the brand that you create.
0:05:47 > 0:05:51To succeed, you're going to have to push your imagination
0:05:51 > 0:05:54and design skills to the maximum.
0:05:54 > 0:05:59Now, don't forget, in virtual reality, anything can happen.
0:06:01 > 0:06:03Wow!
0:06:08 > 0:06:12Once you've created a playable level of the game,
0:06:12 > 0:06:16you will launch it to the public and leading industry professionals
0:06:16 > 0:06:19at a world-famous entertainment expo.
0:06:19 > 0:06:22The professionals will be reporting back to me.
0:06:22 > 0:06:27A word of advice - make sure your brand captures the imagination.
0:06:27 > 0:06:30So, good luck, and I'll see you in the real boardroom,
0:06:30 > 0:06:34where at least one of you will be fired.
0:06:38 > 0:06:42As you now know, this task is all about cutting-edge technology.
0:06:42 > 0:06:47Sofiane and Trishna, your business plans are in the technology sector.
0:06:47 > 0:06:49So, Sofiane, you'll be moving over to Titans,
0:06:49 > 0:06:53and to even up the numbers, Courtney, move over to Nebula.
0:06:58 > 0:07:00- All clear? - ALL:- Yes.
0:07:00 > 0:07:01On your way.
0:07:06 > 0:07:08Ooh!
0:07:08 > 0:07:12Worth four billion a year in the UK alone,...
0:07:12 > 0:07:14Wow! This is amazing!
0:07:14 > 0:07:16- It's, like, destroying you! - THEY LAUGH
0:07:16 > 0:07:20..fun video games are serious business.
0:07:20 > 0:07:24Today, the teams must create a new virtual reality game...
0:07:24 > 0:07:27- Argh! - THEY LAUGH
0:07:27 > 0:07:29..before pitching tomorrow
0:07:29 > 0:07:32at one of the world's largest pop culture conventions.
0:07:32 > 0:07:35OK, so I think this might be the first-ever meeting
0:07:35 > 0:07:36I've done in my dressing gown!
0:07:36 > 0:07:38THEY LAUGH
0:07:38 > 0:07:39I would like to put myself forward.
0:07:39 > 0:07:41Obviously, I do know about technology.
0:07:41 > 0:07:45Reaching for the top job, IT recruiter Trishna.
0:07:45 > 0:07:48Although my expertise is not virtual reality or gaming,
0:07:48 > 0:07:50I used to play a lot of computer games.
0:07:50 > 0:07:52- I'd be completely happy and confident in doing that.- Yeah?
0:07:52 > 0:07:55Looking forward to having you as PM again, Trishna.
0:07:55 > 0:07:56Let's hope this one works out better.
0:07:56 > 0:07:59It is going to work out better - it's the winning team!
0:07:59 > 0:08:01You're not competing against me this time, so...
0:08:01 > 0:08:02Aww!
0:08:04 > 0:08:05On the other team...
0:08:05 > 0:08:07I am an illustrator.
0:08:07 > 0:08:09I have a lot of experience creating characters.
0:08:09 > 0:08:13..drawing on his skills, art director Dillon.
0:08:13 > 0:08:15I have a degree in design, so I can work on branding.
0:08:15 > 0:08:17I would like to put myself forward.
0:08:17 > 0:08:19I'd definitely put myself forward.
0:08:19 > 0:08:22The store I worked at, we had a massive launch
0:08:22 > 0:08:25of one of the top, top brands of virtual reality.
0:08:25 > 0:08:28I sold one of the first headsets in the country.
0:08:29 > 0:08:32Maybe if you have so much experience in selling it...
0:08:32 > 0:08:35Not just selling it - I know how this industry works.
0:08:35 > 0:08:36I know the virtual reality,
0:08:36 > 0:08:39I went to trainings, I know exactly what the market is.
0:08:39 > 0:08:40The only experience I have -
0:08:40 > 0:08:43my 14-year-old son is actually studying to do computer programming.
0:08:43 > 0:08:46But I'm 100% to back yous.
0:08:46 > 0:08:48I'm putting myself forward. I'm confident that we can
0:08:48 > 0:08:51- actually win this task if we go... - I'm confident with you to be PM.
0:08:51 > 0:08:53- Yeah?- Yeah.
0:08:53 > 0:08:55Sofiane sold a few headsets in a leading department store
0:08:55 > 0:08:57and now he wants to project manager.
0:08:57 > 0:08:58I don't know why the team didn't back me.
0:08:58 > 0:09:01I'm an illustrator. I'm into branding and design.
0:09:01 > 0:09:02This is a perfect task for me.
0:09:02 > 0:09:04I could have led this team to victory.
0:09:04 > 0:09:07Next door, focusing on the market...
0:09:07 > 0:09:09The majority of people that are playing are males.
0:09:09 > 0:09:11The target market's 15 to 34 years of age.
0:09:11 > 0:09:14..Trishna's team play with game ideas.
0:09:14 > 0:09:17I really like outer space. I think this gives you a broad appeal.
0:09:17 > 0:09:19You could have a Martian adventure sort of game,
0:09:19 > 0:09:21where you're racing through each galaxy.
0:09:21 > 0:09:23- Yeah.- Space race. - That's quite a good idea.
0:09:23 > 0:09:27I can just imagine a little invasion of these Martians coming to earth
0:09:27 > 0:09:30and they're racing to get to earth before another set or something.
0:09:30 > 0:09:33I might sound like an idiot, but what do Martians look like?
0:09:34 > 0:09:36Well, we don't know, we've never seen one,
0:09:36 > 0:09:38but you can just create one, can't you?
0:09:38 > 0:09:41So are you happy to choose outer space as our environment?
0:09:41 > 0:09:43- Yep, happy.- I think Courtney will be the sub-team leader
0:09:43 > 0:09:45for the branding side of things. I know you're very good at that.
0:09:45 > 0:09:49I'd like to work on the branding as well, cos obviously I've got a branding agency.
0:09:49 > 0:09:51I'd be completely happy and confident in doing that.
0:09:51 > 0:09:53- I think it'll be exciting. Perfect. - OK.
0:09:55 > 0:09:58Also searching for a winning formula...
0:09:58 > 0:10:00I was kind of thinking a medieval context.
0:10:00 > 0:10:03- You have to defend the Royals. - ..Sofiane's team.
0:10:03 > 0:10:05Obviously, game of a castle, that game...
0:10:05 > 0:10:07- It's one idea. We need more. - Yeah, no, no, it's a great game,
0:10:07 > 0:10:09but that game I can play on a normal game console.
0:10:09 > 0:10:11I mean, puzzle is what everyone plays.
0:10:11 > 0:10:14You're sitting on a train and people are sitting there
0:10:14 > 0:10:16going crazy about all these puzzle games.
0:10:16 > 0:10:18A simple example of puzzle
0:10:18 > 0:10:20would be you're in the water, swimming around,
0:10:20 > 0:10:22and you're finding different pieces of different coloured shell
0:10:22 > 0:10:24that connect together and create one big shell,
0:10:24 > 0:10:27and that's that puzzle solved and you move onto the next one.
0:10:27 > 0:10:30And I think definitely underwater. I think it's visually beautiful.
0:10:30 > 0:10:32- Yep. I like that.- Yeah.
0:10:32 > 0:10:36Dillon, definitely I want you on the creating the game team with Alana.
0:10:36 > 0:10:39Which team deals with the character creation and...?
0:10:39 > 0:10:41That's the branding team, yeah.
0:10:41 > 0:10:42Yeah, see, I'm an illustrator and stuff,
0:10:42 > 0:10:44so I've worked with creating characters.
0:10:44 > 0:10:46I have a brand. Out of everyone here, I have a brand already,
0:10:46 > 0:10:48which I've created myself, so...
0:10:48 > 0:10:50- OK.- She's got a son that plays loads of games.
0:10:50 > 0:10:52She knows about what people want in games.
0:10:52 > 0:10:54I don't think so. It's very simple.
0:10:54 > 0:10:56Dillon and Alana, you go and create the game
0:10:56 > 0:10:58and me and Grainne will go and work on the branding.
0:10:58 > 0:11:01- Are you sure?- Yep, 100%.
0:11:01 > 0:11:03Clearly, Dillon should be on the branding side.
0:11:03 > 0:11:06He lets his imagination run away with him, but he is creative.
0:11:06 > 0:11:09But where's he actually ended up? Not there.
0:11:09 > 0:11:1011am.
0:11:10 > 0:11:12Guys, with regards to the sub-team,
0:11:12 > 0:11:15are you absolutely sure, the way they are, that you're happy?
0:11:15 > 0:11:18- Yeah. Why?- Are you sure? Because I work in branding,
0:11:18 > 0:11:20I have a degree in design and I'm also an illustrator,
0:11:20 > 0:11:25and part of the sub-team's duty is to illustrate a character.
0:11:25 > 0:11:27- Dillon, listen, stay positive. I'll call you.- OK.
0:11:27 > 0:11:28I'll call you and go through that again, you?
0:11:28 > 0:11:31- All right, OK.- No worries.
0:11:31 > 0:11:34While half of each team sets off to make their game...
0:11:34 > 0:11:36This team split is crazy.
0:11:36 > 0:11:38I mean, I feel like we should be on that team
0:11:38 > 0:11:39and they should be on this team.
0:11:39 > 0:11:43I don't do any gaming at all and he wants me to create a game!
0:11:43 > 0:11:45..the rest will come up with characters
0:11:45 > 0:11:47and build a brand identity.
0:11:47 > 0:11:50I've come up with a little idea. Obviously, have, like, a character -
0:11:50 > 0:11:52I've put Spaceman Sam here, just for reference -
0:11:52 > 0:11:54but then he could have lost his pet.
0:11:54 > 0:11:57- His pet could be something completely random, or...- Badger!
0:11:57 > 0:11:59- LAUGHING:- Oh, my... Yeah!
0:11:59 > 0:12:01He could have, like, a big quiff, couldn't he?
0:12:01 > 0:12:04- Yes!- Cosmic Badger.- Cosmic Badger! Like the Fonz!- Yeah, I love it.
0:12:04 > 0:12:08# Spaceman Sam and the Cosmic Badger! #
0:12:08 > 0:12:11I'd prefer the name, like, Galactic Sam.
0:12:11 > 0:12:14- What about Galactic Gary? - Galactic Gary!
0:12:14 > 0:12:16SHE LAUGHS
0:12:16 > 0:12:19What are you doing that for? Do you not?
0:12:20 > 0:12:23It's just getting weirder and weirder, isn't it?
0:12:25 > 0:12:27Central London.
0:12:27 > 0:12:29Essentially, our character is this Atlantian.
0:12:29 > 0:12:30He's from Atlantis.
0:12:30 > 0:12:33Placed in charge of Sofiane's puzzle game...
0:12:33 > 0:12:36So we have pieces of shells that he has to rescue
0:12:36 > 0:12:38and they're falling down in bubbles.
0:12:38 > 0:12:40..Alana and Dillon.
0:12:40 > 0:12:43They'll be colour-coordinated and they'll be different pieces.
0:12:43 > 0:12:47And our job is to grab the right coloured pieces
0:12:47 > 0:12:49and click them together to make a whole shell.
0:12:49 > 0:12:50Who are we targeting this at?
0:12:50 > 0:12:53Cos if we're targeting at someone that likes puzzles,
0:12:53 > 0:12:55in my opinion, that's not particularly a puzzle.
0:12:55 > 0:12:58If we're going with puzzle, it needs to be a puzzle.
0:12:58 > 0:13:02Yeah, but I don't know if it needs to be a traditional puzzle.
0:13:02 > 0:13:05You know, I didn't want to overegg it, like,
0:13:05 > 0:13:08because otherwise it becomes complicated.
0:13:09 > 0:13:13Dillon's always going to think that his creativity is the right way,
0:13:13 > 0:13:15because that's what he does for a living.
0:13:15 > 0:13:17Every time I suggest something, it's a bit like, "No,"
0:13:17 > 0:13:20cos he's got it in his head already, he knows what he wants.
0:13:20 > 0:13:22It's Dillon's creation today.
0:13:22 > 0:13:24Instead of bubbles, it could be jellyfish, and if they're alight,
0:13:24 > 0:13:27you can't touch them and they've got the pieces on top of them.
0:13:27 > 0:13:29It might be making it a bit more complicated,
0:13:29 > 0:13:32but I'm not sure how complicated we should make it.
0:13:32 > 0:13:33OK.
0:13:35 > 0:13:38So they're going to obviously take from, like, route A to route B.
0:13:38 > 0:13:40From here and they've got to get here.
0:13:40 > 0:13:41So this would be our end planet.
0:13:41 > 0:13:43Mission for Frances and Trishna...
0:13:43 > 0:13:46- We should add a timing element here. - Yeah, I did want to have the timing.
0:13:46 > 0:13:49- And if you run out of fuel... - You're dead.- ..you die, yeah.
0:13:49 > 0:13:52..turn outer space into virtual reality.
0:13:52 > 0:13:53I want it to be complex enough
0:13:53 > 0:13:56- that it feels like it's exciting and interesting.- It's interesting, yeah.
0:13:56 > 0:13:59- PHONE RINGS - Hi, Jessica.
0:13:59 > 0:14:01- Hi, Trish. You all right, Trishna? - 'Yeah.'
0:14:01 > 0:14:04'So my idea would be that you've lost your pet in space
0:14:04 > 0:14:06'and you're searching for your lost pet,'
0:14:06 > 0:14:07and that's the Astrobadger.
0:14:09 > 0:14:12- OK.- OK.- You don't sound too excited, Trishna.
0:14:12 > 0:14:14Why is it a badger?
0:14:14 > 0:14:18- Could it be something else?- 'We wanted his pet to be, like, random.
0:14:18 > 0:14:21'Like, if we used a cat or a dog, it won't be as exotic.'
0:14:21 > 0:14:24When you're designing it, just think really unusual and fantasy.
0:14:24 > 0:14:26- Yeah.- 'They want to be able to experience something
0:14:26 > 0:14:28'they never would be able to experience.'
0:14:28 > 0:14:29Yeah, fine, which is why it's in space,
0:14:29 > 0:14:33'cos it is meant to be that whole, you know, coming out of reality.'
0:14:33 > 0:14:35OK. Good luck, girls.
0:14:35 > 0:14:37I had a slight worry from the start
0:14:37 > 0:14:40that Courtney and Jessica wouldn't be as focused as they need to be.
0:14:40 > 0:14:43I hope they can pull it together with the logo and the strapline
0:14:43 > 0:14:46and the character, cos I think me and Frances have done very well
0:14:46 > 0:14:47on this side, and I expected more from them.
0:14:47 > 0:14:50Lunchtime.
0:14:50 > 0:14:53At a London costume house...
0:14:53 > 0:14:55Oh, Lord!
0:14:55 > 0:14:56I look like a right idiot!
0:14:56 > 0:15:01..Grainne and Sofiane find themed outfits for tomorrow's launch.
0:15:01 > 0:15:03- Have you got the tights on?- Yeah.
0:15:03 > 0:15:05- They're too small. - Are they too small on you?
0:15:05 > 0:15:07They are small, yeah.
0:15:10 > 0:15:12Grainne, are you done?
0:15:12 > 0:15:14Yeah. Don't laugh.
0:15:14 > 0:15:15It's fun, come out.
0:15:22 > 0:15:26I've got this vision, the world we're in, which is under the sea,
0:15:26 > 0:15:28and then you've got these seashells and all that,
0:15:28 > 0:15:30which is the concept of the puzzle.
0:15:30 > 0:15:32I can see Trishna in that, can't you?
0:15:32 > 0:15:35Exploring their space theme...
0:15:35 > 0:15:38No, I do not like that, Jessica.
0:15:38 > 0:15:39I will not look cosmic in that.
0:15:39 > 0:15:42..Courtney and Jessica.
0:15:42 > 0:15:44I actually like this. What does it look like?
0:15:44 > 0:15:47- Doesn't look stupid at all. - Does it not? Oh, my gosh!
0:15:47 > 0:15:50- I love it. - Does my bum look big in this?
0:15:50 > 0:15:52No, it's an improvement.
0:15:52 > 0:15:55'I feel like me and Courtney work well together.'
0:15:55 > 0:15:57I like being creative, Courtney likes being creative.
0:15:57 > 0:15:59It's been fun, yeah.
0:15:59 > 0:16:03Still up in the air, the name of the game.
0:16:03 > 0:16:05Badger Quest, Badger Hunt.
0:16:05 > 0:16:07Badger Hunt? Badger Hunt sounds like you're culling them.
0:16:07 > 0:16:09Lost Badger. Lost Badger In Space.
0:16:09 > 0:16:12- Galactic Gordon.- Gordon? - Gordon, yeah.
0:16:12 > 0:16:14- Galactic Gordon.- I quite like that.
0:16:14 > 0:16:16Gordon's Lost His Badger.
0:16:16 > 0:16:18Yeah, I like it.
0:16:18 > 0:16:20Gordon's Lost His Badger.
0:16:20 > 0:16:22Coming up with their main character...
0:16:22 > 0:16:24Er...
0:16:24 > 0:16:28..make-up artist Grainne and salesman Sofiane.
0:16:28 > 0:16:31Deep Diver? No.
0:16:33 > 0:16:35The Ocean Kid.
0:16:35 > 0:16:38Or the Sea Man or the...
0:16:38 > 0:16:40Just keep it simple, innit? The Aqua Kid.
0:16:40 > 0:16:42Coral Kid, eh?
0:16:42 > 0:16:45Cos it's under the water and he's trying to resolve this...
0:16:45 > 0:16:47do this puzzle. You know what coral is, right?
0:16:47 > 0:16:49- Do you know?- Yeah.
0:16:49 > 0:16:54Coral, it's... Under the sea, you've got the coral.
0:16:54 > 0:16:57Alana and Dillon, this is their field, this is what they're good at.
0:16:57 > 0:16:59I think they could've put another bit of creativity
0:16:59 > 0:17:03into the branding part, because they're experienced in it.
0:17:03 > 0:17:05Trying to draw, like, a happy, smiley face.
0:17:06 > 0:17:08Oh, come on!
0:17:08 > 0:17:09SOFIANE LAUGHS
0:17:09 > 0:17:13Next, what to call their underwater caper.
0:17:13 > 0:17:14The main thing is "shell",
0:17:14 > 0:17:17so it could be like Shell Stash or something.
0:17:17 > 0:17:20- Stell... Sell, shell?- Shell Stash.
0:17:20 > 0:17:21You've got magic shells.
0:17:21 > 0:17:26- What did you say?- Hold on a second, so it's all about magic shells,
0:17:26 > 0:17:28so maybe you could just call it Magic Shells.
0:17:28 > 0:17:29Magic Shells sounds good to me.
0:17:29 > 0:17:31If I turned around to a four-year-old
0:17:31 > 0:17:33and said, "Magic Shells," they'd know what it is.
0:17:36 > 0:17:37PHONE RINGS
0:17:37 > 0:17:40- Hello?- Hi.
0:17:40 > 0:17:41The name of the game,
0:17:41 > 0:17:46- 'Magic Shells.' - Wow. Are you serious?
0:17:46 > 0:17:48'Seriously, that's the name of the game.'
0:17:48 > 0:17:50OK, it's a bit literal, but...
0:17:50 > 0:17:52Is that changeable, or is that set in stone?
0:17:52 > 0:17:55- 'No, this is it.' - Lovely.- 'Do you know what?'
0:17:55 > 0:17:57We wanted to make it something catchy,
0:17:57 > 0:18:00'but also combined with what you're doing in the story.'
0:18:00 > 0:18:02I don't know if these shells are particularly magic.
0:18:02 > 0:18:04No, it's OK. We'll just have to make it work.
0:18:04 > 0:18:08'Basically, this character is a little infant, it's a kid,
0:18:08 > 0:18:10'he's under the water...'
0:18:10 > 0:18:12OK, but he's not like a baby, is he?
0:18:12 > 0:18:15No, no, it's not a baby. It's not a baby.
0:18:15 > 0:18:18'If you can imagine, like, a furry forest type
0:18:18 > 0:18:21'of lost boy, infant type of style.'
0:18:21 > 0:18:23OK, thanks, guys.
0:18:23 > 0:18:26It's a bit like they haven't really thought about it,
0:18:26 > 0:18:29- they've just gone, "Magic Shells?"- Yeah.
0:18:29 > 0:18:30It's just tragic.
0:18:30 > 0:18:33Mid-afternoon.
0:18:33 > 0:18:36I imagine the black hole to be a little bit like a tornado.
0:18:36 > 0:18:41Trishna and Frances take their space game from sketch pad...
0:18:41 > 0:18:44- And then some, maybe, mini spaceships around the place.- Yeah.
0:18:44 > 0:18:46..to launch pad.
0:18:46 > 0:18:47We want it to be as vivid,
0:18:47 > 0:18:49so the main things are the badger, the comets,
0:18:49 > 0:18:51the planets and the stars.
0:18:51 > 0:18:54And the jet pack juices are going to look like a little canister.
0:18:54 > 0:18:56That's quite a lot to do in the time.
0:18:56 > 0:18:58- Let me see what's possible. - Perfect, thank you.
0:18:58 > 0:19:01They are thinking about very small details -
0:19:01 > 0:19:04where does the swirly thing go? A bit more space dust.
0:19:04 > 0:19:07They actually have to get on and make this game.
0:19:07 > 0:19:09They need to be thinking about a lot more things
0:19:09 > 0:19:13than just how many little stars go in one small section of the game.
0:19:13 > 0:19:15We need to think about how many planets
0:19:15 > 0:19:17we actually want in the first level.
0:19:17 > 0:19:19So I was thinking this has got five,
0:19:19 > 0:19:20maybe have, like, eight?
0:19:22 > 0:19:25Fathoming out their underwater game...
0:19:25 > 0:19:27I think there should be a character
0:19:27 > 0:19:29that flies round that can attack you.
0:19:29 > 0:19:31..Dillon and Alana.
0:19:31 > 0:19:33Things that fall from the sky that can attack you,
0:19:33 > 0:19:36but I do think that should be something that we try and fit in.
0:19:36 > 0:19:39I'd rather a game that functions, so...
0:19:39 > 0:19:41- That's what we're doing. - Yeah, I know.
0:19:41 > 0:19:43What I'm saying is "done" is better than "perfect", so...
0:19:45 > 0:19:47Puzzle games wouldn't be my forte,
0:19:47 > 0:19:49but I've always noticed that they're really simple,
0:19:49 > 0:19:52so my biggest worry is that we overcomplicate it
0:19:52 > 0:19:55or that it's just not fun. We have to keep it simple.
0:19:55 > 0:19:57Let's focus on having an actual game
0:19:57 > 0:19:59and then we'll worry about the details
0:19:59 > 0:20:01if we have the luxury of that time.
0:20:01 > 0:20:035pm.
0:20:03 > 0:20:05- After you, Jessica. - Thank you, darling.
0:20:05 > 0:20:07A central London design agency.
0:20:07 > 0:20:10- PHONE RINGS - You all right, Trishna?
0:20:10 > 0:20:13'So, the name of the game is...'
0:20:15 > 0:20:19- 'Gordon's Lost His Badger.' - That's the name of the game?
0:20:19 > 0:20:21'I don't really like it. Is there any way that you can change it?'
0:20:21 > 0:20:24Maybe we make the title smaller and the strapline bigger?
0:20:24 > 0:20:26All we need to make sure from you
0:20:26 > 0:20:29is that you send us a 2D image of the badger and the image of Galactic Gordon.
0:20:29 > 0:20:31- OK, bye.- Catch you later.
0:20:31 > 0:20:36I really can't stand the name. Honestly. I'm just livid about it.
0:20:36 > 0:20:39I'd love to know who suggested that name.
0:20:39 > 0:20:41I think we can take a wild guess!
0:20:41 > 0:20:45I had a worry from the start, from today, when the teams were decided,
0:20:45 > 0:20:46shall I put them two together?
0:20:46 > 0:20:48And they've come up with Gordon's Lost His Badger!
0:20:48 > 0:20:50What have they done and have they been focused
0:20:50 > 0:20:53and actually been thinking about things seriously?
0:20:53 > 0:20:56- I think it's pathetic.- Because, yes, I'm the project manager,
0:20:56 > 0:20:58and, yes, if we lose this task, I'm already in that boardroom,
0:20:58 > 0:21:01but at the end of the day, if we lose this task cos of that name,
0:21:01 > 0:21:03I'm not going anywhere.
0:21:04 > 0:21:05On the other team...
0:21:05 > 0:21:08So I want the bubbles and the shells to come out of the logo.
0:21:08 > 0:21:12If it's in 3D... You know what I mean by 3D?
0:21:12 > 0:21:16..Sofiane's Coral Kid comes to life.
0:21:16 > 0:21:18It's an infant, it's a kid, very cartoony,
0:21:18 > 0:21:21very strong features, big eyes, very cute, smiley face.
0:21:22 > 0:21:24In previous tasks,
0:21:24 > 0:21:27I've thought that Grainne was quite a strong candidate.
0:21:27 > 0:21:29She says her piece and she has something to say.
0:21:29 > 0:21:31Here, Grainne's not challenging Sofiane
0:21:31 > 0:21:34and she hasn't really contributed too much.
0:21:34 > 0:21:36Do you think we should, like, put a helmet on it?
0:21:36 > 0:21:38Like, with holes?
0:21:38 > 0:21:41He looks good. It's perfect.
0:21:42 > 0:21:44He's going to be a black and white fun badger,
0:21:44 > 0:21:47but he's got his big rainbow colourful quiff.
0:21:47 > 0:21:49Like Elvis or how the Fonz would have it.
0:21:49 > 0:21:5230 minutes of design time left.
0:21:52 > 0:21:57We need to have the badger's face in a circle, and then with the flag,
0:21:57 > 0:21:59- "Leave no badger behind."- Yeah.
0:21:59 > 0:22:01But, also, do you not think we need Galactic Gordon, though?
0:22:01 > 0:22:04Galactic Gordon is not actually going to be seen in the game,
0:22:04 > 0:22:06- so that's what I think we should advertise it as.- Yeah.
0:22:06 > 0:22:09The game is all about Galactic Gordon
0:22:09 > 0:22:11and his quest to find his badger,
0:22:11 > 0:22:13but they've decided not to feature
0:22:13 > 0:22:16the character Galactic Gordon in any of their branding.
0:22:16 > 0:22:20That's a bit like booking a huge Hollywood star for your movie
0:22:20 > 0:22:24and not featuring him on your poster to advertise it.
0:22:24 > 0:22:27- OK, so this is the logo that's been sent over first.- OK.
0:22:31 > 0:22:33- Is that a badger?- What is it?
0:22:33 > 0:22:35It looks like an armadillo.
0:22:35 > 0:22:37Have you got Galactic Gordon?
0:22:37 > 0:22:39This was all that was given to us.
0:22:39 > 0:22:42No...Gordon?
0:22:42 > 0:22:44So, hold on, they haven't sent you Galactic Gordon?
0:22:44 > 0:22:45No, just this.
0:22:45 > 0:22:48The branding is, frankly, pathetic.
0:22:48 > 0:22:51What planet are they on?! He's got a bloody quiff.
0:22:51 > 0:22:52The badger's got a quiff!
0:22:52 > 0:22:55It's just embarrassing. It's utterly embarrassing.
0:22:55 > 0:22:58I don't understand. I made it clear what we needed of them was...
0:22:58 > 0:23:00Yeah, why have they not done it?
0:23:00 > 0:23:02We've got, "Gordon's Lost His Badger",
0:23:02 > 0:23:03but no-one knows what Gordon looks like.
0:23:03 > 0:23:05Who Gordon is. It doesn't make sense, where's Gordon?
0:23:05 > 0:23:07It's like Gordon's lost, not the bloody badger.
0:23:07 > 0:23:10Branding finished...
0:23:11 > 0:23:12..designs complete.
0:23:15 > 0:23:19Demo levels of both games will be built overnight.
0:23:23 > 0:23:259.30am.
0:23:26 > 0:23:29Comic Con -
0:23:29 > 0:23:34celebrating the latest in the world of comics, films and gaming.
0:23:36 > 0:23:37First, for both teams...
0:23:37 > 0:23:39There's the famous badger.
0:23:39 > 0:23:41..a chance to check out their games.
0:23:41 > 0:23:43- Oh!- Wow!
0:23:43 > 0:23:46For Sofiane, Magic Shells.
0:23:46 > 0:23:49I mean, the helmet, I don't know if he needed a helmet,
0:23:49 > 0:23:51cos he lives under the water.
0:23:51 > 0:23:54He's quite young-looking, as well.
0:23:54 > 0:23:56The character is a lot more cutesy
0:23:56 > 0:23:58and less Atlantic hero than I would like.
0:23:58 > 0:24:00Sofiane put me on the game development team,
0:24:00 > 0:24:02that was a mistake,
0:24:02 > 0:24:04and I think I could have brought a lot more to that.
0:24:04 > 0:24:07Going over Gordon's Lost His Badger...
0:24:07 > 0:24:10I think you were quite clear that we weren't really that happy with the name.
0:24:10 > 0:24:13- ..Trishna's team.- We didn't think it was that imaginative,
0:24:13 > 0:24:15we didn't think it showed that much vision, but...
0:24:15 > 0:24:18- Oh, I think it does.- I don't. - I think it's completely random and different.
0:24:18 > 0:24:21That's fine, but I don't, and I'm the project manager.
0:24:21 > 0:24:22- Oh, OK! - I didn't think it showed that.
0:24:22 > 0:24:26I know you're laughing, but if you were project manager and you didn't like it...
0:24:26 > 0:24:28But also, if I was the project manager, I'd try to motivate my team.
0:24:28 > 0:24:30No, but I've got to tell you what I feel,
0:24:30 > 0:24:33this is the whole point of this. If I tell you I love it,
0:24:33 > 0:24:36I'm lying to you, and I'm telling you that I don't really like it.
0:24:36 > 0:24:38At the end of the day, it's done, we're all going to work with it,
0:24:38 > 0:24:41we're going to be passionate about it and we're going to make it work.
0:24:41 > 0:24:44- We're going to need to split into teams of who's doing the pitch. - I'd like to do the pitch.
0:24:44 > 0:24:47I've started getting ideas together for the pitch,
0:24:47 > 0:24:49and I think I'm quite good at captivating a room.
0:24:49 > 0:24:53- I want Courtney to pitch...- OK. - ..cos I've seen you pitch before, and I need to do the pitch.- OK.
0:24:53 > 0:24:57Jessica wants to pitch, so I think Jessica's better placed than myself.
0:24:57 > 0:25:00'Jessica was probably the last person I wanted to pitch.'
0:25:00 > 0:25:03At the same time, Courtney didn't seem like he wanted to do it.
0:25:03 > 0:25:04He was pushing it onto Jessica,
0:25:04 > 0:25:06but if he doesn't want to do it, what can I do?
0:25:06 > 0:25:09- Go on, get it, get, get it. - You can, you can, you can.
0:25:09 > 0:25:11Over, over. Squeeze it.
0:25:11 > 0:25:14Testing the water with Magic Shells, Grainne...
0:25:14 > 0:25:17So, you've got a shell now. Try and get the other shapes of it.
0:25:17 > 0:25:18..and Alana.
0:25:18 > 0:25:21The overall game concept, what were your thoughts?
0:25:21 > 0:25:24I thought the game was quite set for someone of a younger age.
0:25:24 > 0:25:27What's your feelings on the character?
0:25:27 > 0:25:30To me, personally, seems a bit childish.
0:25:30 > 0:25:33- So, who would you say this game is aimed at?- Kids.- OK.
0:25:33 > 0:25:38Dillon and I thought the concept was going to be more towards all ages.
0:25:38 > 0:25:42Actually, in hindsight, you're creating little shells by popping bubbles.
0:25:42 > 0:25:44It's a child's game.
0:25:44 > 0:25:48But I think, actually, as a child's game, it's very good.
0:25:49 > 0:25:51You've got to catch the badger
0:25:51 > 0:25:53- in a certain amount of timeframe, OK?- Oh, OK.
0:25:53 > 0:25:55For Frances and Courtney...
0:25:55 > 0:25:58You see, go slowly, slowly... That's the clue, that's the clue.
0:25:58 > 0:25:59Go up to the clue slowly.
0:25:59 > 0:26:03..a chance to find out if their space game will fly.
0:26:03 > 0:26:06- Did you understand what you had to do in the game, the purpose?- Not really.
0:26:06 > 0:26:08Badgers is a bit strange, like, in space.
0:26:08 > 0:26:10I just think I need, like, a bit more instruction.
0:26:10 > 0:26:13- Did you actually find him, sorry? - No.- Oh, you didn't?
0:26:13 > 0:26:16- Did you find any of the clues, or..? - No.
0:26:16 > 0:26:20It's maybe a little hard to understand the actual gameplay.
0:26:20 > 0:26:23As this is a demo, maybe some more information
0:26:23 > 0:26:25to guide you through that first level.
0:26:25 > 0:26:26It could be a little clearer.
0:26:28 > 0:26:30Mid-morning.
0:26:30 > 0:26:33- Here you go, mate, put the masks on. - Going undercover...
0:26:33 > 0:26:35The Coral Kid!
0:26:35 > 0:26:36Hey!
0:26:36 > 0:26:38..Dillon and Sofiane.
0:26:38 > 0:26:40Keep your mask on, they'll see you.
0:26:40 > 0:26:42Go up to the clue slowly.
0:26:42 > 0:26:44Oh, you went past it!
0:26:44 > 0:26:46Tiptoe, tiptoe.
0:26:46 > 0:26:48Turn around and you can see the clue.
0:26:48 > 0:26:50Gordon's Lost His Badger?
0:26:50 > 0:26:53Gordon's Lost His Badger. It's so random.
0:26:53 > 0:26:56Go right, the badger's to the right. I'm giving you a good hint here.
0:26:56 > 0:27:00- So, I'm not worried, really. - Looks terrible, don't it?
0:27:00 > 0:27:02I mean, who wants to be a badger?
0:27:02 > 0:27:04Let's go.
0:27:06 > 0:27:09Lunchtime. For Jessica and Trishna...
0:27:09 > 0:27:13Try and tie in the fact that the player is Galactic Gordon.
0:27:13 > 0:27:15Obviously, we don't have a picture of Galactic Gordon.
0:27:15 > 0:27:18..a chance to perfect their pitch.
0:27:18 > 0:27:20Then I'll go through everything about the game.
0:27:20 > 0:27:24The player actions, the grab, the hit, talk all through that,
0:27:24 > 0:27:26about getting to the start,
0:27:26 > 0:27:28how we've come up with that sort of world in that sense.
0:27:28 > 0:27:32Trishna remembers facts and figures to the nth degree.
0:27:32 > 0:27:36But, actually, what's really important about a pitch is personality,
0:27:36 > 0:27:38it's having a bit of charisma,
0:27:38 > 0:27:40and it may well be lucky that she's brought Jessica.
0:27:40 > 0:27:42She certainly has a personality.
0:27:42 > 0:27:43I want Astrobadger to be an adventurer,
0:27:43 > 0:27:46and he wants to find, like, the big golden star and visit the planets.
0:27:46 > 0:27:49And then Galactic Gordon has to go and find him, as his pet,
0:27:49 > 0:27:51and then kind of bring him back.
0:27:51 > 0:27:53- Fine, I actually quite like that. - Yeah.
0:27:53 > 0:27:55On the other team...
0:27:55 > 0:27:57I'm opening the pitch, so I'll grab the audience,
0:27:57 > 0:27:59I'll talk about VR, I'll talk about our game, the name.
0:27:59 > 0:28:03..Sofiane sets out a clear running order.
0:28:03 > 0:28:04I'll pass it on to Dillon.
0:28:04 > 0:28:07Dillon's going to go into, like, the story behind the kid, the character.
0:28:07 > 0:28:10Alana, I feel like you should be on the VR kit.
0:28:10 > 0:28:14I wanted Grainne explaining what Alana's doing, while she's playing.
0:28:14 > 0:28:17Would it not make more sense if I was sort of talking about it
0:28:17 > 0:28:20- as I was doing it? - Is that what you want?
0:28:20 > 0:28:22- Not really, no.- You just want me to just be in there?
0:28:22 > 0:28:24Yeah, just literally demonstrate the game.
0:28:24 > 0:28:26I mean, I helped create this game yesterday
0:28:26 > 0:28:29- and I feel like I would like to be a little bit more involved.- OK.
0:28:29 > 0:28:32- I will demonstrate the game for us, indeed, yeah.- Brilliant.
0:28:32 > 0:28:35So I'll leave it to you, but I don't want it to be, like, chaotic,
0:28:35 > 0:28:38- where you end up falling down. - It's not going to happen like that.
0:28:38 > 0:28:40Just work on that, are you happy with that?
0:28:40 > 0:28:41Yeah.
0:28:42 > 0:28:43Mid-afternoon.
0:28:46 > 0:28:50Both teams will present their new games
0:28:50 > 0:28:54to an audience made up of experts and enthusiasts.
0:28:54 > 0:28:57CHEERING AND APPLAUSE
0:28:57 > 0:29:01First up, Gordon's Lost His Badger.
0:29:01 > 0:29:03How's everybody enjoying the expo today?
0:29:03 > 0:29:05- CHEERING - Yeah!
0:29:12 > 0:29:14OK.
0:29:16 > 0:29:19A 20-year-old female described the...
0:29:19 > 0:29:21Oh, I've got a squeak in my throat, sorry.
0:29:25 > 0:29:29A 20-year-old female described the game as family friendly.
0:29:30 > 0:29:33We wanted to... We wanted...
0:29:34 > 0:29:37We wanted to design a game that stands out
0:29:37 > 0:29:42from the 200 virtual reality games that are currently on the market,
0:29:42 > 0:29:46and I think it's safe to say with the name Gordon's Lost His Badger,
0:29:46 > 0:29:48we're certainly going to be memorable
0:29:48 > 0:29:51and create consumer curiosity.
0:29:51 > 0:29:54A long time ago in a cosmic land,
0:29:54 > 0:29:58there lived an Astrobadger and an adventure he planned.
0:29:58 > 0:30:01The mission had started, the journey began.
0:30:01 > 0:30:06Galactic Gordon was set with an Astrobadger plan.
0:30:06 > 0:30:08Leave no badger behind!
0:30:08 > 0:30:10CHEERING
0:30:14 > 0:30:18Um, grabbing and hitting complete our two player actions.
0:30:20 > 0:30:25Twinkling stars, debris, asteroids, comets,
0:30:25 > 0:30:30planets and jet juice are the main visual aspects of the game.
0:30:30 > 0:30:32Comets will attack the spaceship.
0:30:32 > 0:30:36Boost jet juice cylinders are available for Gordon to grab.
0:30:36 > 0:30:39We really hope you've enjoyed Gordon's Lost His Badger
0:30:39 > 0:30:41and we welcome any questions from our experts.
0:30:45 > 0:30:47I like the lead character you have there a lot,
0:30:47 > 0:30:51but it's just interesting - he's not the player's character.
0:30:51 > 0:30:53The player will be Galactic Gordon,
0:30:53 > 0:30:57but the main character for us is definitely Astrobadger.
0:30:57 > 0:30:59The badger is the key character in this game.
0:30:59 > 0:31:02The aim is definitely to, at the end, find Astrobadger.
0:31:02 > 0:31:05I'm interested in the title - Gordon's Lost His Badger.
0:31:05 > 0:31:08Doesn't sound so much of a game, more a cry for help.
0:31:08 > 0:31:09RIPPLE OF LAUGHTER
0:31:09 > 0:31:13We quite like the idea of having something a bit random and obscure
0:31:13 > 0:31:16that would help you stand out within the market,
0:31:16 > 0:31:18and it's certainly not forgettable.
0:31:18 > 0:31:20Thank you so much for listening to us today.
0:31:22 > 0:31:24THEY WHOOP
0:31:24 > 0:31:26- Hang on, Trishna.- It's done. - Do you like the badger now?
0:31:26 > 0:31:29- Yeah, I do.- Yes! - Do you like the name now?
0:31:30 > 0:31:33Next...
0:31:33 > 0:31:36- Thank you. - ..sink or swim for Magic Shells.
0:31:37 > 0:31:42We chose the ocean because the ocean is a place
0:31:42 > 0:31:44that is the most immersive in the universe.
0:31:44 > 0:31:47We're going to invite my colleague Grainne to play the demonstration
0:31:47 > 0:31:49and show you how this works.
0:31:51 > 0:31:53- Want me to do that now?- Yep.
0:31:55 > 0:31:58I've got to take my shoes off! I don't want to fall.
0:32:00 > 0:32:02- (What's going on?)- Oh, God.
0:32:02 > 0:32:04- Right.- (Yeah?)- Oh!
0:32:04 > 0:32:07OK, everybody, so... Grainne's just...
0:32:07 > 0:32:09Oh, sorry!
0:32:09 > 0:32:11Sorry!
0:32:11 > 0:32:14OK, so Grainne is Coral Kid,
0:32:14 > 0:32:17and she's going to get as many puzzle pieces as she can.
0:32:17 > 0:32:21You have to collect three pieces of each individual shell.
0:32:21 > 0:32:24- Oh, God. Oh! - So, Grainne's got the...
0:32:24 > 0:32:26- Come on, Grainne! - I'm trying! I'm trying!
0:32:26 > 0:32:29Once you've collected three correct pieces of the shell,
0:32:29 > 0:32:32you'll create a whole shell which will go into your sack.
0:32:32 > 0:32:34- Grainne, try and find a... - Yeah...- Try and find a...
0:32:34 > 0:32:38I'm trying to get them in. God, Grainne, come on!
0:32:40 > 0:32:42OK, so thank you, guys, for watching.
0:32:42 > 0:32:45I'm going to hand you over to Dillon. Thank you.
0:32:45 > 0:32:48Many magical artefacts have been stolen,
0:32:48 > 0:32:50including these magical shells.
0:32:50 > 0:32:54So our character, Coral Kid, is on a mission to get these shells back.
0:32:54 > 0:32:58This is our first adventure and our beginning level,
0:32:58 > 0:33:00so this game is quite simplistic.
0:33:00 > 0:33:03That's it, and I'll hand you back to Alana.
0:33:03 > 0:33:05No. Oh, sorry, back to Sofiane.
0:33:05 > 0:33:06Yeah, thank you very much,
0:33:06 > 0:33:09and I welcome any questions you guys might have.
0:33:09 > 0:33:13On the one hand, I see a very likeable character in the Coral Kid.
0:33:13 > 0:33:14But then I also see Magic Shells,
0:33:14 > 0:33:18which sounded almost like hallucinogenic drugs or something.
0:33:18 > 0:33:20Who is this really targeted at?
0:33:23 > 0:33:24Very interesting question.
0:33:24 > 0:33:28I think... So, this game is targeted at...
0:33:28 > 0:33:30it's targeted at children,
0:33:30 > 0:33:32but it's mainly targeted at families,
0:33:32 > 0:33:35it's targeted at... You know, you get your family round together.
0:33:35 > 0:33:39It's a fun family, everyone-round-together game
0:33:39 > 0:33:41that all the family can enjoy.
0:33:41 > 0:33:42I'm David from PlayStation.
0:33:42 > 0:33:46I'd like to say, obviously, loads of the guys here are wearing amazing costumes.
0:33:46 > 0:33:49Do you think in a year's time, you'll see people dressed up as the Coral Kid?
0:33:49 > 0:33:53Absolutely. It is very distinguished, he's very unique.
0:33:53 > 0:33:56We had this little lad come up today, 11 years old,
0:33:56 > 0:33:59and he was going to actually create a comic book for us.
0:33:59 > 0:34:00So watch this space, guys.
0:34:00 > 0:34:03There's going to be a Coral Kid comic book coming your way soon.
0:34:03 > 0:34:05- Thank you very much.- Thank you.
0:34:08 > 0:34:12I think it went kind of a little bit messier than we structured it originally.
0:34:12 > 0:34:14- Yeah. I was confused about the story.- Yeah, what happened?
0:34:14 > 0:34:16I started talking, then I kind of...
0:34:16 > 0:34:19But I think they bought into the concept, they really liked the game.
0:34:19 > 0:34:22Pitches over...
0:34:23 > 0:34:25..while the audience vote...
0:34:26 > 0:34:28..and the experts give their feedback...
0:34:28 > 0:34:31The character design is a bit confusing.
0:34:31 > 0:34:34For me, it was, frankly, a little predictable and not hugely creative.
0:34:34 > 0:34:37..there's nothing more the teams can do.
0:34:37 > 0:34:39We had a plan going into this pitch,
0:34:39 > 0:34:42we discussed clearly the order of the way things were going to go.
0:34:42 > 0:34:44Sofiane just went off and did his own thing.
0:34:44 > 0:34:46That kind of threw us off and it looked unprofessional.
0:34:46 > 0:34:47It was not ideal.
0:34:51 > 0:34:54I chose Courtney as my sub-team leader yesterday, and the key reason I've done that
0:34:54 > 0:34:56is cos I've seen his graphic design skills,
0:34:56 > 0:34:58I've seen his branding skills,
0:34:58 > 0:35:00and I really wanted him to show that passion in the pitch.
0:35:00 > 0:35:03So I really hope we win this task, cos if we don't,
0:35:03 > 0:35:05then he will have a lot to answer for.
0:35:05 > 0:35:07Tonight, votes will be counted.
0:35:08 > 0:35:12Tomorrow, the results play out in the boardroom.
0:35:20 > 0:35:22You can go to the boardroom now.
0:35:40 > 0:35:44So, I'm going to be the first to admit, I'm not a gamer.
0:35:44 > 0:35:48What I do understand is that this is massive business.
0:35:48 > 0:35:50We'll start off with Nebula.
0:35:50 > 0:35:53Trishna, you became the project manager here.
0:35:53 > 0:35:57That's correct, yeah. My business plan is based around technology.
0:35:57 > 0:35:59I felt I was the best person to put myself forward.
0:35:59 > 0:36:01All right. Tell me what happened, then.
0:36:01 > 0:36:03Creating the game was myself and Frances, with the developers,
0:36:03 > 0:36:05and the sub-team went off to do the branding side.
0:36:05 > 0:36:09Yeah. Gordon's Lost His Badger. That's basically the game?
0:36:09 > 0:36:12So, the user plays the game as Galactic Gordon.
0:36:12 > 0:36:17- They go and try and find Astrobadger.- That's him?- Yeah.
0:36:17 > 0:36:19You're not exactly Van Gogh, are you?
0:36:19 > 0:36:23We wanted him to be an Astrobadger, so Jessica had the idea of the quiff
0:36:23 > 0:36:24and I wanted to put the rainbow in there.
0:36:24 > 0:36:28I wasn't too happy with the name. I felt like it did lack a little bit of creativity.
0:36:28 > 0:36:29I mean, the whole concept was -
0:36:29 > 0:36:31- the badger's got lost in space. - Yeah.
0:36:31 > 0:36:34- What else can you say?- It could have been, like, Gordon's Badger Quest,
0:36:34 > 0:36:35or something like that.
0:36:35 > 0:36:37Not that it makes any bloody sense whatsoever,
0:36:37 > 0:36:39I imagine it would be in space anyway.
0:36:39 > 0:36:41That's why the idea's quite an unusual idea.
0:36:41 > 0:36:44And we wanted it to be quite humorous when you were playing.
0:36:44 > 0:36:47The experts did think it was rather unusual that Galactic Gordon,
0:36:47 > 0:36:50the main character, didn't appear on the branding.
0:36:50 > 0:36:52Obviously, as you're playing a virtual reality game,
0:36:52 > 0:36:55you're not actually seeing the character of who you are,
0:36:55 > 0:36:58so we focused the character on who we're trying to find, Astrobadger.
0:36:58 > 0:37:00We've got the game here.
0:37:00 > 0:37:02One of you can play it.
0:37:02 > 0:37:04And she is Gordon, right?
0:37:04 > 0:37:06She's Gordon, yeah, so she's in that spaceship.
0:37:06 > 0:37:09As you're navigating through that, you'll have comets that are coming at you.
0:37:09 > 0:37:12So she's found the clue, which has directed her to a brown planet.
0:37:12 > 0:37:16Got to smash through those comets. Now she's got 20 seconds to find the badger.
0:37:16 > 0:37:18- She found him.- She found the badger.
0:37:18 > 0:37:21Frances, I think you'd better take it off before you get seasick.
0:37:21 > 0:37:23OK, thank you.
0:37:23 > 0:37:27Maybe I'm a little bit old, but one of the things
0:37:27 > 0:37:30that you'd hope to see in the game is the badger.
0:37:30 > 0:37:34- The badger was out there.- He did? - Yeah.- But he's very small, isn't he?
0:37:34 > 0:37:37- He is very small.- And the experts did say there wasn't enough badger.
0:37:37 > 0:37:38- Right.- OK.
0:37:38 > 0:37:41- Day two, now. - Me and Jessica did the pitch,
0:37:41 > 0:37:45Frances was demoing the game and Jessica was Astrobadger.
0:37:45 > 0:37:47And, Courtney, what about you?
0:37:47 > 0:37:49Originally, Trishna asked me to do the pitch.
0:37:49 > 0:37:52However, Jessica, I thought she was better suited...
0:37:52 > 0:37:54So, you kind of, like, stepped back a little bit?
0:37:54 > 0:37:56You looked terrified.
0:37:56 > 0:37:59I've given speeches at my old university in front of 250 people.
0:37:59 > 0:38:01Gordon's Lost His Badger.
0:38:01 > 0:38:04This might be a sequel to Courtney's Lost His Marbles, for example.
0:38:04 > 0:38:06I completely disagree with that, Lord Sugar.
0:38:06 > 0:38:08- I thought you looked terrified on stage.- I was a little hot.
0:38:08 > 0:38:11It was a great shame, because you were Galactic Gordon,
0:38:11 > 0:38:12so you should have played the game,
0:38:12 > 0:38:15which would have overcome some of the criticism
0:38:15 > 0:38:18- about why Gordon wasn't in the branding.- OK, sure.
0:38:18 > 0:38:21Jessica, did you manage to control yourself,
0:38:21 > 0:38:23or was you like your usual Duracell bunny?
0:38:23 > 0:38:25- Jessica Rabbit, for example? - Not quite.
0:38:25 > 0:38:28For the first sort of five seconds, I did get a little flustered,
0:38:28 > 0:38:30but I felt I delivered the pitch with confidence,
0:38:30 > 0:38:33and when the questions and answers came, I believe I answered them well.
0:38:33 > 0:38:36I have to say, when I asked the experts afterwards,
0:38:36 > 0:38:37they thought you were really engaging
0:38:37 > 0:38:40- and you impressed the most of everyone on the pitch.- Thank you.
0:38:40 > 0:38:44- Thank you.- Now, then, let's get over to Titan.
0:38:44 > 0:38:47And, Sofiane, you became the project manager.
0:38:47 > 0:38:50That's correct. I felt like I was the right person to lead the team,
0:38:50 > 0:38:52but I've got Dillon, who's very, very creative,
0:38:52 > 0:38:56he's a genius in terms of imaginary worlds and ideas.
0:38:56 > 0:38:59I am an illustrator, so I have a lot of experience in this area.
0:38:59 > 0:39:01Good ally you had there, then, right?
0:39:01 > 0:39:05Yeah, and I wanted Dillon and Alana to build the game.
0:39:05 > 0:39:08- This is your product here, right? - That's correct.
0:39:08 > 0:39:12Magic Shells, and the genius Coral Kid.
0:39:12 > 0:39:14Dillon came up with the idea of what the game was going to be.
0:39:14 > 0:39:17Grainne came up with Magic Shells, very simple.
0:39:17 > 0:39:20It was about magical shells, collecting them and putting them together,
0:39:20 > 0:39:23so I just wanted to make it exactly what it says on the tin.
0:39:23 > 0:39:25I don't want to sound rude here, Sofiane.
0:39:25 > 0:39:27I'm trying to establish what you actually did, then.
0:39:27 > 0:39:29I came up with the...
0:39:29 > 0:39:33the name of the Coral Kid, so that was my idea.
0:39:33 > 0:39:35Do you think that "kid" was a bit dangerous
0:39:35 > 0:39:39in the sense that this might have been a game for a kid,
0:39:39 > 0:39:41rather than the target market?
0:39:41 > 0:39:44- Who is the target market? - Between 15 and 34.
0:39:44 > 0:39:49But, I mean, a 15-year-old doesn't really want to play a game made for a kid of five or six.
0:39:50 > 0:39:52But, anyway, who's going to play the game for me here?
0:39:52 > 0:39:54- OK, let's go.- Go for it, Alana.
0:39:56 > 0:39:58These are the hands of the character,
0:39:58 > 0:40:01and we have to squeeze the bubbles and get fragments of the shell.
0:40:01 > 0:40:04This is our first fragment, so now we have to focus on the orange.
0:40:04 > 0:40:06I actually do need to move. I can't do it in one place.
0:40:06 > 0:40:08It's quite an active game.
0:40:08 > 0:40:11- That's the bad guy, and he says, "Ouch!"- 'Ouch!'
0:40:13 > 0:40:16All right, I think I've got it. Take the mask off now.
0:40:16 > 0:40:17- OK, lovely.- OK.
0:40:17 > 0:40:19So, on day two,
0:40:19 > 0:40:23you're now in an auditorium in front of 300 people
0:40:23 > 0:40:26and seven industry experts sitting in the front row.
0:40:26 > 0:40:31So you needed to kind of lay out the proposition to your audience.
0:40:31 > 0:40:34According to Claude, that was clear as mud.
0:40:34 > 0:40:36The idea was that Sofiane would introduce,
0:40:36 > 0:40:38I would talk about the character and the story
0:40:38 > 0:40:40and hand over to Alana, who would then explain the game.
0:40:40 > 0:40:44What happened is, I started and actually opened the game, which was my mistake.
0:40:44 > 0:40:47You played the game, and no-one knows what the game is about.
0:40:47 > 0:40:50I had to sort of come in and fill in the blanks.
0:40:50 > 0:40:53As I said, it was my mistake that I actually opened the game.
0:40:53 > 0:40:56OK, so...good project manager?
0:40:57 > 0:40:58Mm.
0:40:58 > 0:41:03- I see.- I think we made a really good game.- I really like the game...
0:41:03 > 0:41:09- I am so grateful to have the opportunity to develop an actual VR game. That was amazing.- Right.
0:41:10 > 0:41:12Let's find out how we got on, yeah?
0:41:13 > 0:41:16The experts, out of the seven,
0:41:16 > 0:41:20five of them said that with a bit of improvement,
0:41:20 > 0:41:22they would invest in Nebula's game.
0:41:24 > 0:41:29As far as Titan was concerned, all seven of them said...
0:41:29 > 0:41:31they're not interested at all.
0:41:31 > 0:41:32Zero.
0:41:34 > 0:41:37And then we go to the public vote.
0:41:37 > 0:41:39It's a landslide victory here.
0:41:43 > 0:41:44Nebula,
0:41:44 > 0:41:48you got 222 votes out of 300.
0:41:54 > 0:41:57So, you've been getting creative with all this VR stuff.
0:41:57 > 0:42:02So for your treat, you're going to go for the Chambers Of Flavour.
0:42:02 > 0:42:07It's a top-secret immersive dining experience that you won't forget.
0:42:07 > 0:42:08So, very well done,
0:42:08 > 0:42:11- and I'll see you back here on the next task.- Thank you.
0:42:14 > 0:42:17DELIGHTED LAUGHTER
0:42:24 > 0:42:27All right, go away, and I'll see you soon
0:42:27 > 0:42:31and we'll discuss it a bit further.
0:42:31 > 0:42:34Unlike your games, you don't have five lives.
0:42:34 > 0:42:37For at least one of you today, it's going to be game over.
0:42:45 > 0:42:48- Are you hungry? - ALL:- Yes!
0:42:48 > 0:42:52- ALL:- Wow! - Might I say what a pleasure it is to have you all at our table once more?
0:42:52 > 0:42:54This tastes like Astrobadger, doesn't it?
0:42:54 > 0:42:57The brand was stronger than the product.
0:42:57 > 0:43:00I don't have a clue what Trishna and Frances were doing on the game side,
0:43:00 > 0:43:04but from the feedback we had, the game could have been better.
0:43:04 > 0:43:06What? This is genuinely like a plane!
0:43:06 > 0:43:09Doors to manual, crosscheck, thank you.
0:43:09 > 0:43:10Where's the eject button?
0:43:10 > 0:43:13To win as project manager, the feeling's just unreal.
0:43:13 > 0:43:16It was everything I wanted to do, I did, I went with my gut,
0:43:16 > 0:43:19I went with all the decisions I wanted to do, and I won.
0:43:19 > 0:43:21INDISTINCT SHOUTING
0:43:23 > 0:43:25Scurvy swine!
0:43:25 > 0:43:28It's quite frustrating - Trishna was against what we'd done,
0:43:28 > 0:43:30but seems to now be taking the credit for it.
0:43:30 > 0:43:33Just feels a little strange how someone can be so far one way
0:43:33 > 0:43:35and then so pleased the other.
0:43:35 > 0:43:38INDISTINCT SHOUTING
0:43:38 > 0:43:40CHEERING
0:43:40 > 0:43:42Cheers!
0:43:48 > 0:43:50I think it was obvious that we lost our way on the pitch.
0:43:50 > 0:43:52I think the game was great.
0:43:52 > 0:43:54The problem was, we didn't sell it to the audience.
0:43:54 > 0:43:55I don't think that's the key reason
0:43:55 > 0:43:57why the whole room didn't buy into it.
0:43:57 > 0:44:00The actual game itself plays a part.
0:44:00 > 0:44:03Dillon is very, very creative, he lives in this imaginary world,
0:44:03 > 0:44:05and that's the reason I put him on building the game.
0:44:05 > 0:44:07But our game was very, very simple and basic.
0:44:07 > 0:44:11- We've ended up with a kids' game, basically.- But that was both sides.
0:44:11 > 0:44:13That was from our side and from your side.
0:44:13 > 0:44:15We made our world more colourful
0:44:15 > 0:44:19after you guys told us that this guy was a little kid, so...
0:44:19 > 0:44:22Alana and Dillon are trying to say that the character's childish.
0:44:22 > 0:44:24The whole darn game's childish.
0:44:24 > 0:44:26They can't blame it all on the character.
0:44:26 > 0:44:28They designed the concept and that's what we went with.
0:44:28 > 0:44:31Just be aware that when you called me,
0:44:31 > 0:44:33you told me the character was an infant.
0:44:33 > 0:44:35We created a character that wasn't edgy, that wasn't zippy,
0:44:35 > 0:44:38that wasn't dynamic, it was just this infantile character
0:44:38 > 0:44:41and this crap name, and that's why we failed this task.
0:44:51 > 0:44:52PHONE RINGS
0:44:52 > 0:44:55Could you send the candidates in, please?
0:44:56 > 0:44:58Lord Sugar will see you now.
0:45:11 > 0:45:14Now, the feedback says this is a kids' game,
0:45:14 > 0:45:19and the kids' game is the smallest market in virtual reality gaming.
0:45:19 > 0:45:22The starting point was the Coral Kid.
0:45:22 > 0:45:24I thought of a kid, like an infant, a child.
0:45:24 > 0:45:27We had to get on with it and I had to draw this character
0:45:27 > 0:45:30and by the end of it, we ended up with this, obviously, because...
0:45:30 > 0:45:33You talk about it like it's your last resort.
0:45:33 > 0:45:35This character was a dynamic hero.
0:45:35 > 0:45:37THIS was the dynamic hero?!
0:45:37 > 0:45:40No, no. That was in my mind and that was the world I was creating.
0:45:40 > 0:45:42When I spoke to the PM team,
0:45:42 > 0:45:45they relayed to me that they wanted, quote, "an infant".
0:45:45 > 0:45:47I started drawing this character.
0:45:47 > 0:45:49I wanted it to be cheeky but I'm not great at drawing,
0:45:49 > 0:45:50so I ended up with this kid.
0:45:50 > 0:45:52You had access to a world-class designer.
0:45:52 > 0:45:54You could've done anything.
0:45:54 > 0:45:55Yeah. If it was up to you,
0:45:55 > 0:45:58Super Mario would be better known as Fat Plumber.
0:45:58 > 0:46:01I mean, you've got... There's no imagination here.
0:46:01 > 0:46:02I don't get it.
0:46:02 > 0:46:04As an illustrator, there was an illustration of a character required
0:46:04 > 0:46:08and I thought I could be more helpful on the branding and design team.
0:46:08 > 0:46:10Looking at the other team's game,
0:46:10 > 0:46:13I think our game sort of didn't have too much creativity in it.
0:46:13 > 0:46:15It's just you're standing in one place.
0:46:15 > 0:46:18The experts didn't like the brand and they said it had limited appeal,
0:46:18 > 0:46:21and that's what makes people buy into the game.
0:46:21 > 0:46:23After a whole day's work, you came up with the brainwave of...
0:46:23 > 0:46:25Magic Shells.
0:46:25 > 0:46:28I decided on the name, obviously, because the theme of the game
0:46:28 > 0:46:30was Magic Shells, so that's what we went with.
0:46:30 > 0:46:34Grainne, honestly, hand on heart, what do you make of this logo?
0:46:34 > 0:46:36You were part and parcel of this.
0:46:36 > 0:46:39Yeah, I know. Erm, hand on heart, yes, it's very simple,
0:46:39 > 0:46:41but I don't think there was any other ideas coming.
0:46:41 > 0:46:46It wasn't dynamic enough for what I was hoping at all.
0:46:46 > 0:46:48The thing is, I'm hearing all this now, but I don't think
0:46:48 > 0:46:51any of you kind of just gave anything during the actual task.
0:46:51 > 0:46:53You kind of agreed with everything we went along with.
0:46:53 > 0:46:55- We said on the phone... - It's a bit late that
0:46:55 > 0:46:57- you actually bring this up now. - ..it's not very imaginative.
0:46:57 > 0:46:59But what would you have rather us done? Had a go at you?
0:46:59 > 0:47:01- No, but the... - Obviously, it was too late.
0:47:01 > 0:47:04I'm getting you coming out with all these, it sounds like excuses,
0:47:04 > 0:47:05but you should have brought this
0:47:05 > 0:47:07into the actual room we was doing this in.
0:47:07 > 0:47:09We did explain to you what the game was...
0:47:09 > 0:47:12We did question the name but unfortunately you said we were stuck with it.
0:47:12 > 0:47:17The experts are also critical of the actual game itself.
0:47:17 > 0:47:19They said it was not very exciting.
0:47:19 > 0:47:23When I came up with that puzzle idea, no-one else gave any other ideas.
0:47:23 > 0:47:27But I do think that the Magic Shells didn't tie into the game
0:47:27 > 0:47:29that we were trying to create.
0:47:29 > 0:47:31But you can say that when you gave me a brief of
0:47:31 > 0:47:3315 shells underwater, in bubbles.
0:47:33 > 0:47:36- No, that wasn't the complete brief. - This is what yous told me on the last phone call...
0:47:36 > 0:47:38The brief was that it was an underwater puzzle game.
0:47:38 > 0:47:41I had written down, the keywords I was trying to incorporate into...
0:47:41 > 0:47:44I can't listen to both of you at the same time. I don't know about Lord Sugar.
0:47:44 > 0:47:48I think combined, it just didn't quite add up to the game we were trying to create.
0:47:48 > 0:47:51Well, I don't know much about this virtual reality stuff
0:47:51 > 0:47:53but what I saw there, the exploiting of
0:47:53 > 0:47:56the virtual reality side of it didn't come across to me.
0:47:56 > 0:47:59I wanted to have jellyfish coming from the top of the sea,
0:47:59 > 0:48:02so that if they landed on you, you would get stung,
0:48:02 > 0:48:04and I wanted things coming towards you as well, so it would be more...
0:48:04 > 0:48:07You was on the team which created the game.
0:48:07 > 0:48:08I really was pushing to have them.
0:48:08 > 0:48:10Why are you telling me now, after the event?
0:48:10 > 0:48:12What did you do, stand in the corner and whisper?
0:48:12 > 0:48:14Sofiane was very adamant that,
0:48:14 > 0:48:17"Dillon, you're a creative person,"
0:48:17 > 0:48:19and I think he almost forgot that I was even there.
0:48:19 > 0:48:21No, the reason I put you there...
0:48:21 > 0:48:25- No, let me explain.- I put you there and I said you are very creative too...
0:48:25 > 0:48:27Let me say what I'm trying to say. So, I think
0:48:27 > 0:48:30Dillon took it upon himself that everything had to be his idea
0:48:30 > 0:48:32and I was coming up with a few things...
0:48:32 > 0:48:34- That's not true.- No, I don't mean that in a bad way.
0:48:34 > 0:48:37I'm very supportive of you and unfortunately we had to prioritise
0:48:37 > 0:48:39the actual gameplay.
0:48:39 > 0:48:42I think the game is very creative, I do stand by it.
0:48:42 > 0:48:45- Do you?- I do. - Well, seven experts don't.
0:48:46 > 0:48:49Day two now. Let's talk about the pitch, then.
0:48:49 > 0:48:53You had actually rehearsed exactly who was going to do what, right?
0:48:53 > 0:48:55- Is that right?- That's correct.
0:48:55 > 0:48:57I rehearsed the story element of the character...
0:48:57 > 0:48:59But you didn't do it! Sofiane,
0:48:59 > 0:49:02bad enough you go against some project manager's instructions -
0:49:02 > 0:49:05you've gone against your own instructions here!
0:49:05 > 0:49:07- Yeah, I had...- I lost the order of the thing we was doing.
0:49:07 > 0:49:10There's not a big order. Only three or four things.
0:49:10 > 0:49:12But what happened, when we reunited with the girls,
0:49:12 > 0:49:15we added the girls' input. So you kind of last-minute adjustments...
0:49:15 > 0:49:17Sofiane, that's not accurate at all.
0:49:17 > 0:49:20He, he came in and he did actually deliver his part of the pitch.
0:49:20 > 0:49:22Yeah, but after the horse had bolted!
0:49:22 > 0:49:26My concern was that to start talking over all of us at once
0:49:26 > 0:49:28was going to look even more of a mess.
0:49:28 > 0:49:30But when you see a car crash about to happen,
0:49:30 > 0:49:33you can find a diplomatic way of just coughing loud
0:49:33 > 0:49:35and then grabbing the mic and taking over.
0:49:35 > 0:49:37Hindsight's an amazing thing, you know?
0:49:37 > 0:49:39- Too polite. - Yeah, I should have just...
0:49:39 > 0:49:41You were frozen. You were frozen.
0:49:41 > 0:49:43OK, so Sofiane,
0:49:43 > 0:49:46which two people are you bringing back into this boardroom?
0:49:53 > 0:49:55The two people I'm bringing back is...
0:49:59 > 0:50:01Come on, I haven't got all night.
0:50:04 > 0:50:06- ..Dillon... - Yeah.
0:50:06 > 0:50:08..and...
0:50:14 > 0:50:17- ..and Grainne.- Really? You took long enough. I mean, you know,
0:50:17 > 0:50:20I thought I was watching Simon Cowell on X Factor.
0:50:20 > 0:50:22Alana, go back to the house.
0:50:22 > 0:50:23Thank you.
0:50:23 > 0:50:25Good luck, everyone.
0:50:28 > 0:50:32You three step outside and I'm going to have a chat with Karren
0:50:32 > 0:50:35and Claude and at least one of you is going to be fired.
0:50:44 > 0:50:47Sofiane tends to disregard authority.
0:50:47 > 0:50:50In this particular case, he disregarded his own authority.
0:50:50 > 0:50:52He thinks he's better than he is.
0:50:53 > 0:50:57Dillon's spoken so much about how he's a great, creative person.
0:50:57 > 0:51:00If you say it enough, you kind of believe it.
0:51:00 > 0:51:03He was running away with his own idea without thinking,
0:51:03 > 0:51:06"How am I going to get a public to really buy into this?"
0:51:08 > 0:51:11Grainne, living around Sofiane for nine weeks,
0:51:11 > 0:51:14she must know she'll be wasting her time arguing with him.
0:51:14 > 0:51:18But when you see something going very wrong, you've got to step in,
0:51:18 > 0:51:21- you've got to say, "That's not good enough."- Exactly.
0:51:21 > 0:51:23"This appeals to a four-year-old, not a 24-year-old."
0:51:23 > 0:51:25PHONE RINGS
0:51:25 > 0:51:28- Yes, Lord Sugar?- Can you send the three of them in, please?
0:51:28 > 0:51:30Lord Sugar will see you now.
0:51:41 > 0:51:45Sofiane, why have you brought Grainne back into this boardroom?
0:51:45 > 0:51:47The reason you're sitting here, Grainne,
0:51:47 > 0:51:49cos it's the first time I've worked with you,
0:51:49 > 0:51:51but you just sat there watching me doing everything.
0:51:51 > 0:51:53- Sofiane, that is... - Do you understand?
0:51:53 > 0:51:55I gave as much input as I could to this character...
0:51:55 > 0:51:57- I asked you, "Can you draw?" - You drew.
0:51:57 > 0:52:00You're a make-up artist but you came up with the name, Magic Shells,
0:52:00 > 0:52:03- that's about it.- Why are you saying this now when, on the day, you were
0:52:03 > 0:52:06happy with my input? You were grateful for my input on the day.
0:52:06 > 0:52:08I kept coming up with hundreds of ideas...
0:52:08 > 0:52:10What did you bring Dillon back in for?
0:52:10 > 0:52:13It's mainly because I think you got lost in your world of imagination.
0:52:13 > 0:52:16- I don't think there were many other...- The game is very basic.
0:52:16 > 0:52:18There weren't any other ideas brought to the table,
0:52:18 > 0:52:20other than the ideas that I presented.
0:52:20 > 0:52:21The game wasn't good enough.
0:52:21 > 0:52:24The experts said they didn't buy into it at all.
0:52:24 > 0:52:25I still think it's a good game.
0:52:25 > 0:52:28I mean, I take on the critique that it isn't complex enough.
0:52:28 > 0:52:31If I was in your shoes, I would probably have done a better game.
0:52:31 > 0:52:34Hang on a second. I was a creative genius 30 minutes ago,
0:52:34 > 0:52:36- and now I'm the reason the task failed.- You are very creative.
0:52:36 > 0:52:39I'm talking about the actual task, you had to build this game...
0:52:39 > 0:52:42Lord Sugar, I've spent my whole life trying to be a creative designer.
0:52:42 > 0:52:44I came from not much, I had to leave a small town,
0:52:44 > 0:52:47I had to go to the big city and make it on my own.
0:52:47 > 0:52:49People talk about women having equality in the workplace.
0:52:49 > 0:52:52As a gay man, I came across a lot of adversary.
0:52:52 > 0:52:54I tried my best to make a career for myself.
0:52:54 > 0:52:56It didn't come easy to me.
0:52:56 > 0:52:59That's nice and commendable and I understand what you're saying.
0:52:59 > 0:53:03But he also just came over here with 180 quid in his pocket 13 years ago
0:53:03 > 0:53:07- and taught himself how to speak English...- And I'm not disrespecting that at all.
0:53:07 > 0:53:10- Yeah, but I want you to know that... - And she's a mother also, that's got her own business...
0:53:10 > 0:53:14Lord Sugar, I am a businessman, you know, I work for someone,
0:53:14 > 0:53:18I turn over £2 million and that's a lot for what I do,
0:53:18 > 0:53:20and I've got an amazing business plan.
0:53:20 > 0:53:21Who should get fired?
0:53:21 > 0:53:24Erm... Who should get fired?
0:53:24 > 0:53:25Definitely not me.
0:53:25 > 0:53:27QUIET GUFFAWING
0:53:27 > 0:53:30Based on this task, I would say Dillon.
0:53:30 > 0:53:33Based on whole performance, I don't know a lot about you, Grainne...
0:53:33 > 0:53:36- Exactly, so don't say it. - ..I would probably say Grainne.
0:53:36 > 0:53:39- You know, in the middle of this task...- You can't say, based on the whole task.
0:53:39 > 0:53:42- Who should be fired, then, Dillon? - Sofiane.- Sofiane.- Absolutely.
0:53:43 > 0:53:46Listen, I don't think there's anything more to be gained
0:53:46 > 0:53:50in talking to you, so I'm going to summarise this the way I see it.
0:53:50 > 0:53:53So, look, Sofiane...
0:53:55 > 0:54:00..so many people tell me that you've got no regard for their ideas,
0:54:00 > 0:54:02you do your own thing,
0:54:02 > 0:54:05and I can't deal with people like that, as far as I'm concerned,
0:54:05 > 0:54:07in business.
0:54:07 > 0:54:10Grainne, on this particular task,
0:54:10 > 0:54:12I do not know what you did at all,
0:54:12 > 0:54:15and I just think that you took the opportunity to sit back.
0:54:15 > 0:54:17Lord Sugar, in the last nine weeks, you know,
0:54:17 > 0:54:19I've never took a back seat in anything.
0:54:19 > 0:54:21How many tasks have you won?
0:54:21 > 0:54:23Three.
0:54:23 > 0:54:25I know that's not good.
0:54:25 > 0:54:29Dillon, you've been labelled the creative person,
0:54:29 > 0:54:33but at the end of the day, this wasn't creative.
0:54:33 > 0:54:35You know what? Sof disregards instructions,
0:54:35 > 0:54:38but you're exactly the same, I think.
0:54:38 > 0:54:40I think once you get something in your head,
0:54:40 > 0:54:42- you're not going to listen to anybody.- I guess,
0:54:42 > 0:54:45in hindsight, if I could change the game, I would've put the...
0:54:45 > 0:54:46This is not a case of hindsight.
0:54:46 > 0:54:50I keep hearing, had you had your time again, had you did this again,
0:54:50 > 0:54:51had you rethought it again...
0:54:51 > 0:54:55and whilst you are a very, very, very nice person, Dillon...
0:54:56 > 0:55:00..I don't think you have the potential of being my business partner.
0:55:00 > 0:55:02- Lord Sugar... - So, it is with regret
0:55:02 > 0:55:03that you're fired.
0:55:03 > 0:55:06Thank you, Lord Sugar. Thank you, Karren and Claude.
0:55:16 > 0:55:19It's getting very, very close to the end now.
0:55:24 > 0:55:27Sofiane,
0:55:27 > 0:55:29you go on your own, you do your own thing -
0:55:29 > 0:55:33I'm finding it difficult to believe that you are...
0:55:34 > 0:55:35..a potential winner.
0:55:36 > 0:55:38Sofiane, you're fired.
0:55:38 > 0:55:42Thank you, Lord Sugar. Thanks, Claude. Thanks, Karren.
0:55:47 > 0:55:48HE SIGHS
0:55:51 > 0:55:54Grainne...
0:55:54 > 0:55:56go back to the house, OK?
0:55:56 > 0:55:59Thank you.
0:56:18 > 0:56:20I'm still shocked that I got fired.
0:56:20 > 0:56:21There's still a lot of dead wood,
0:56:21 > 0:56:24but I'm still going to achieve my dream and build my empire.
0:56:26 > 0:56:29I am extremely creative. Lord Sugar didn't see that
0:56:29 > 0:56:32because I'm dealing with a bunch of monkeys on a task.
0:56:32 > 0:56:34The plan is to get back to Dublin,
0:56:34 > 0:56:37get a spray tan and conquer the magazine world.
0:56:39 > 0:56:41My money would be on Sofiane going.
0:56:41 > 0:56:44But he was putting a lot of the blame on Dillon as well, I think.
0:56:44 > 0:56:47If Dillon goes, I will be absolutely gutted.
0:56:47 > 0:56:49It was obvious that the game wasn't quite right
0:56:49 > 0:56:52and the game idea came from Dillon.
0:56:52 > 0:56:55Dillon and Grainne are coming back.
0:56:57 > 0:56:59- Woo!- Woo!
0:56:59 > 0:57:00Just... Wait!
0:57:00 > 0:57:03Dillon's back. Dillon's coming back. No, he is, he is.
0:57:03 > 0:57:05- What?- They're gone.
0:57:05 > 0:57:08- No, he is. No, Dillon's coming back. - They're not here.- Just you?
0:57:08 > 0:57:11- Oh, my God, well done, Grainne. - Is he really not coming back?
0:57:12 > 0:57:14It was horrific.
0:57:14 > 0:57:16It literally is dog-eat-dog in there.
0:57:16 > 0:57:18Dillon fought his side, he really, really did.
0:57:18 > 0:57:21But he's gone.
0:57:21 > 0:57:24Lord Sugar's now looking at a potential business partner.
0:57:24 > 0:57:26There's only six of us left,
0:57:26 > 0:57:28and there's only going to be one winner.
0:57:28 > 0:57:31- Last man standing.- Yeah.
0:57:33 > 0:57:36Now, six candidates remain.
0:57:38 > 0:57:43Lord Sugar's search for his next business partner continues.
0:57:44 > 0:57:46Next time...
0:57:46 > 0:57:48I want you to create your own gin.
0:57:48 > 0:57:50Choose your concept, which one?
0:57:50 > 0:57:52..high spirits...
0:57:52 > 0:57:53I have to stop drinking this.
0:57:53 > 0:57:56No-one's listening to me and it's starting to really piss me off.
0:57:56 > 0:57:58..low shots.
0:57:58 > 0:58:00I feel like there's a negative vibe here right now.
0:58:00 > 0:58:02I heard you! 'No, I heard you, Frances!'
0:58:02 > 0:58:03And in the boardroom...
0:58:03 > 0:58:06The product has got so many faults with it.
0:58:06 > 0:58:08..headaches all-round.
0:58:08 > 0:58:11Truth of the matter was, if she was undermining your authority,
0:58:11 > 0:58:12she was just the messenger.
0:58:12 > 0:58:14You're fired.