0:00:02 > 0:00:03This is not a holiday camp.
0:00:03 > 0:00:08This is a business proposition from heaven.
0:00:08 > 0:00:12Lord Sugar is searching for a brand-new business partner.
0:00:12 > 0:00:15We've got Brexit. But in this process,
0:00:15 > 0:00:19I'm the one who decides who is going to remain and who is going to leave.
0:00:20 > 0:00:22Competing for his cash...
0:00:24 > 0:00:27..millionaire moguls in the making.
0:00:27 > 0:00:29This is a bloody shambles.
0:00:29 > 0:00:31It was boring, boring, boring.
0:00:31 > 0:00:32There was no bloody strategy.
0:00:32 > 0:00:34Get out of the way! Get out of the way!
0:00:34 > 0:00:36It's a prize worth fighting for.
0:00:36 > 0:00:39No, I would like to finish my point, because you are interrupting.
0:00:39 > 0:00:42I'm the one doing all the work. You're both standing there.
0:00:42 > 0:00:43Stop it!
0:00:43 > 0:00:4518 candidates.
0:00:45 > 0:00:47Your behaviour is ridiculous.
0:00:47 > 0:00:48I'm not having an argument with you.
0:00:48 > 0:00:51- I feel like you are, let's move on. - I'm not being argumentative.
0:00:52 > 0:00:5512 tough tasks.
0:00:55 > 0:00:57To infinity and beyond!
0:00:57 > 0:01:00One life-changing investment.
0:01:00 > 0:01:01You're fired. You're fired.
0:01:01 > 0:01:03You didn't follow the money.
0:01:03 > 0:01:04You're fired.
0:01:12 > 0:01:13Previously...
0:01:13 > 0:01:16You have to invent your own recipe kit.
0:01:16 > 0:01:19..Sarah led her team into battle.
0:01:19 > 0:01:21Gourmet Crusaders. I like that. It's like a bit of a call to action.
0:01:21 > 0:01:23As Elizabeth bossed the kitchen...
0:01:23 > 0:01:24Why don't I chop the celery?
0:01:24 > 0:01:26..James became the side dish.
0:01:26 > 0:01:28- Do you want me to turn it up? - No, no, no.
0:01:28 > 0:01:30In their pitch...
0:01:30 > 0:01:33Unfortunately Donald Trump called him over.
0:01:33 > 0:01:35..thanks to bad jokes and burnt food...
0:01:35 > 0:01:36It's not quite there yet.
0:01:36 > 0:01:37..it went up in flames.
0:01:37 > 0:01:39Leave it. Leave it. Put it down.
0:01:39 > 0:01:40On the other team...
0:01:40 > 0:01:42I've never made one from scratch.
0:01:42 > 0:01:44..Harrison's curry...
0:01:44 > 0:01:45- Two tablespoons.- I know...
0:01:45 > 0:01:48..left them hot under the collar.
0:01:48 > 0:01:50- Sorry, sorry. I've missed something out.- OK, wait.
0:01:50 > 0:01:52Joanna and Jade...
0:01:52 > 0:01:54- He doesn't like that idea.- I know! - So get away from that idea.
0:01:54 > 0:01:56..reached boiling point.
0:01:56 > 0:01:58This is just ridiculous.
0:01:58 > 0:02:01But their pitch went down a treat.
0:02:01 > 0:02:03- It's really good.- Is it?
0:02:03 > 0:02:05In the boardroom...
0:02:05 > 0:02:06- Have we won?- What? The whole thing.
0:02:06 > 0:02:08..Harrison tasted victory.
0:02:08 > 0:02:10You're shocked, aren't you?
0:02:10 > 0:02:11On the losing team...
0:02:11 > 0:02:14Your pitch was terrible and the food tasted bad.
0:02:14 > 0:02:16..Elizabeth got a roasting.
0:02:16 > 0:02:18Pushed him out of the way again.
0:02:18 > 0:02:20You are impossible to control.
0:02:20 > 0:02:22But Bushra was toast.
0:02:22 > 0:02:26I don't think you've done much in this last nine weeks.
0:02:26 > 0:02:28You're fired.
0:02:28 > 0:02:32Now, seven remain to fight for the chance to become
0:02:32 > 0:02:35Lord Sugar's business partner.
0:02:42 > 0:02:445am.
0:02:44 > 0:02:45PHONE RINGS
0:02:49 > 0:02:52- Hello.- Good morning.
0:02:52 > 0:02:54Lord Sugar would like to meet you at Somerset House.
0:02:54 > 0:02:56The cars will be outside in 20 minutes.
0:02:56 > 0:02:58Somerset House.
0:03:00 > 0:03:03Guys, wake up.
0:03:03 > 0:03:05Somerset House.
0:03:05 > 0:03:08Somerset House. I have heard of it.
0:03:08 > 0:03:11- Honestly, do you think it's in Somerset?- No.
0:03:13 > 0:03:14Oh, I do know Somerset House, yeah.
0:03:14 > 0:03:16- It's beautiful.- What is it?
0:03:16 > 0:03:20It's like a venue and arts and... do they have an auction house?
0:03:31 > 0:03:32Looking ahead...
0:03:32 > 0:03:35Sarah said that she thinks there might be an auction house
0:03:35 > 0:03:37- where we are going.- Oh, right.
0:03:37 > 0:03:38..Jade and Joanna.
0:03:38 > 0:03:40So it could potentially be antiques.
0:03:40 > 0:03:43I hope it's not antiques because I bet that is another module
0:03:43 > 0:03:46that Elizabeth studied somewhere.
0:03:46 > 0:03:48Why, cos she is an antique?
0:03:51 > 0:03:54I think Joanna has to watch her back. Her cards are marked.
0:03:54 > 0:03:57And I do feel I have been carrying her since week one.
0:03:57 > 0:04:01If Joanna doesn't win, then she is fired, regardless.
0:04:04 > 0:04:06Standing on the banks of the Thames...
0:04:07 > 0:04:09..Somerset House.
0:04:09 > 0:04:12Historic home of Tudor royalty.
0:04:12 > 0:04:16Today, a hub for contemporary arts and culture.
0:04:22 > 0:04:24Good morning.
0:04:24 > 0:04:25- ALL:- Good morning, Lord Sugar.
0:04:25 > 0:04:29Welcome to this wonderful place, Somerset House.
0:04:29 > 0:04:33Now, this place has hosted a lot of fashion shows.
0:04:33 > 0:04:39The fashion industry is worth an amazing £23 billion per year.
0:04:39 > 0:04:44And your task, this week, is acting as fashion agents.
0:04:44 > 0:04:47You will need to choose a designer to represent
0:04:47 > 0:04:52and convince a leading fashion magazine to support your designer
0:04:52 > 0:04:55and then sell the collection to retailers
0:04:55 > 0:04:58at your very own catwalk shows.
0:04:58 > 0:05:02The team that generates the most money from commission on sales will
0:05:02 > 0:05:06win and in the losing team at least one of you will be fired.
0:05:06 > 0:05:10Now, I'm going to mix the teams up a little bit.
0:05:10 > 0:05:14Joanna and Michaela, go and move over here to Graphene.
0:05:15 > 0:05:18And Sarah, you move over to Vitality.
0:05:21 > 0:05:24And I'm going to give you, Vitality, women's fashion.
0:05:24 > 0:05:28And Graphene, you're going to have men's fashion.
0:05:28 > 0:05:32Off you go and I'll see you back in the boardroom in a few days' time.
0:05:33 > 0:05:36Teams must select a designer to represent,
0:05:36 > 0:05:40create a magazine cover to help market their collection...
0:05:42 > 0:05:46..and sell to retailers at their very own fashion show.
0:05:46 > 0:05:49My business plan is about a fashion brand,
0:05:49 > 0:05:50so I kind of know what looks good.
0:05:50 > 0:05:53First for the teams - try on a leader.
0:05:53 > 0:05:55I would love to be project manager.
0:05:55 > 0:05:58- I thought so.- Is that OK with everyone?- Yeah, yeah, 100%.
0:05:58 > 0:06:01My business plan is actually about clothing and the fashion industry.
0:06:01 > 0:06:05I literally think I can smash this task, so that Lord Sugar will see
0:06:05 > 0:06:07that I am a credible business partner for him
0:06:07 > 0:06:08and I can hold my own in this industry.
0:06:08 > 0:06:12Two of us will meet the designers, I'll place myself with that team.
0:06:12 > 0:06:15James, you come with me, because you are the male of the group
0:06:15 > 0:06:16and also you've got great style.
0:06:16 > 0:06:19Michaela, you'll be doing the fashion show and coordinating it,
0:06:19 > 0:06:21so you happy being sub team leader?
0:06:21 > 0:06:24- Yeah.- I would like Elizabeth to join you on that as well.
0:06:24 > 0:06:25Brill.
0:06:25 > 0:06:27Still to pick their leader...
0:06:27 > 0:06:30I won't put myself forward for project manager,
0:06:30 > 0:06:32as you two have more experience of women's fashion.
0:06:32 > 0:06:33..the other team.
0:06:33 > 0:06:34No fashion experience at all.
0:06:34 > 0:06:37I think you're probably best placed, so I'm happy with you.
0:06:37 > 0:06:41I like my fashion, I wouldn't say I'm particularly knowledgeable
0:06:41 > 0:06:45about the retail side of it, but obviously happy to PM.
0:06:45 > 0:06:49We have to figure out who'll be meeting with the fashion designer.
0:06:49 > 0:06:51My initial thought would be you, only because I think
0:06:51 > 0:06:54- you can talk more passionately about women's fashion than I could.- OK.
0:06:54 > 0:06:58Again, that side of things, I think you're probably best placed.
0:06:58 > 0:07:02My main concern with that is I am unsure of how much would be a reasonable commission.
0:07:02 > 0:07:05But if you don't know the exact commission amounts,
0:07:05 > 0:07:09it's about talking to them, how do they normally work with people and pushing that to the maximum,
0:07:09 > 0:07:12- cos this is all about the commission we make.- Yeah. OK.
0:07:13 > 0:07:16Jade is not confident about negotiating the commission
0:07:16 > 0:07:19and Sarah's day-to-day job is negotiating with suppliers,
0:07:19 > 0:07:23but she's not meeting the designers and I think that's a mistake
0:07:23 > 0:07:26because that is what is going to be key to winning this task.
0:07:27 > 0:07:2810am.
0:07:28 > 0:07:30- Let's go.- Brilliant.
0:07:30 > 0:07:33Half of each team head off to plan tomorrow's event.
0:07:33 > 0:07:36Our main job is interviewing male models.
0:07:36 > 0:07:39Going to get hot today!
0:07:39 > 0:07:40For the rest...
0:07:40 > 0:07:42Interesting.
0:07:42 > 0:07:44..select a designer to represent.
0:07:44 > 0:07:46What kind of price range are we looking at?
0:07:46 > 0:07:48Focusing on figures...
0:07:48 > 0:07:51Some of them around 1,150.
0:07:51 > 0:07:53..Joanna and James.
0:07:53 > 0:07:56Altogether, it's around 8,500.
0:07:56 > 0:07:58For the whole 12-piece collection.
0:07:58 > 0:08:00- Shall I try one on?- Yeah.
0:08:00 > 0:08:02Have a little try on.
0:08:02 > 0:08:03Cool. What do we think?
0:08:03 > 0:08:05All right.
0:08:05 > 0:08:06I am here. Hello.
0:08:09 > 0:08:12Collections range from affordable fashion...
0:08:12 > 0:08:14How much would these go for?
0:08:14 > 0:08:16£60 to £130.
0:08:16 > 0:08:17..to the high-end attire.
0:08:17 > 0:08:20The dress the model is wearing is called the Queen of Africa.
0:08:20 > 0:08:21With price tags to match.
0:08:21 > 0:08:23How much would a piece like this cost?
0:08:23 > 0:08:25Wholesale, this piece is 850.
0:08:25 > 0:08:26For Jade...
0:08:26 > 0:08:27This looks so good.
0:08:27 > 0:08:30..a collection of cutting-edge womenswear.
0:08:30 > 0:08:32I'm Helen from Hellavagirl.
0:08:32 > 0:08:33Where do you get your inspiration from?
0:08:33 > 0:08:37This was inspired by post-apocalyptic, regal rock and roll.
0:08:37 > 0:08:40Regal rock and roll, yeah, I like that.
0:08:40 > 0:08:43I won Britain's top designer last year.
0:08:43 > 0:08:45Wholesale price, what do you...?
0:08:45 > 0:08:47For the whole collection, 8,500.
0:08:47 > 0:08:508,500. If we were to take some commission,
0:08:50 > 0:08:52what percentage would you be able to go for?
0:08:52 > 0:08:55- 15%?- No, I couldn't do 15.
0:08:55 > 0:08:56We could shake on 10.
0:08:56 > 0:08:59- Honestly, I think we could do a really good job with these.- Great.
0:08:59 > 0:09:02I really like her pieces and if I was going to wear one of the dresses
0:09:02 > 0:09:05from today, it would be from her collection.
0:09:05 > 0:09:07They are also a higher price,
0:09:07 > 0:09:09so we'll be able to really push on the commission.
0:09:11 > 0:09:121pm.
0:09:12 > 0:09:14Have you got lots of catwalk experience?
0:09:14 > 0:09:18While Sarah and Harrison cast models for their womenswear fashion show...
0:09:18 > 0:09:20I'm a dancer.
0:09:21 > 0:09:22There we go.
0:09:22 > 0:09:24That made Harrison's day!
0:09:25 > 0:09:26..across town...
0:09:26 > 0:09:28- I'm excited.- Do you know what?
0:09:28 > 0:09:30I'm going to need my glasses on for this.
0:09:30 > 0:09:32..casting male models for their catwalk...
0:09:32 > 0:09:35- Hey, boys.- ..Elizabeth and Michaela.
0:09:35 > 0:09:38We're going to have each one of you get up, walk up, turn,
0:09:38 > 0:09:40walk back and sit back down.
0:09:40 > 0:09:43Give me your best turn, walk, best turn and walk.
0:09:43 > 0:09:45OK, work it. Work it.
0:09:45 > 0:09:48- Work every bit of it. - Do you have a six-pack?
0:09:51 > 0:09:54It was really important we got as much information about the models as possible.
0:09:54 > 0:09:56He's got a 30-inch inside leg.
0:09:58 > 0:10:00Yes, Elizabeth!
0:10:00 > 0:10:02All business, no pleasure at all.
0:10:03 > 0:10:04Thank you.
0:10:06 > 0:10:072pm.
0:10:07 > 0:10:09PHONE RINGS
0:10:09 > 0:10:11- Hi, Jade.- Hi, how are you doing?
0:10:11 > 0:10:14For Jade, collections considered...
0:10:14 > 0:10:16I've had some great meetings this morning.
0:10:16 > 0:10:19..time to decide on a designer.
0:10:19 > 0:10:23The designer of the highest item is £130.
0:10:23 > 0:10:25I don't think we are going to be making much money out of her.
0:10:25 > 0:10:27Which one are you most drawn to and which one do you think
0:10:27 > 0:10:30- you could get most passionate about? - Helen Woollams.
0:10:30 > 0:10:34Think Henry VIII Tudors meets darkness, rock and roll.
0:10:34 > 0:10:38It's not like really, really, really death Gothic really, is it?
0:10:38 > 0:10:42No. It's Gothic with a sequinned chic.
0:10:42 > 0:10:46She was 2016 Britain's top fashion designer.
0:10:46 > 0:10:52Her highest price point of the gowns is £1,045.
0:10:52 > 0:10:54However, that's a 10% commission.
0:10:54 > 0:10:5610%, did you really squeeze her?
0:10:56 > 0:11:00That is... I've pushed them to the very highest amount they'd go to.
0:11:00 > 0:11:03- Bye.- Bye.- Bye.
0:11:03 > 0:11:05Well, it looks like we're going for
0:11:05 > 0:11:08quite a deathly, Gothic sort of theme.
0:11:08 > 0:11:09Which is...
0:11:09 > 0:11:12Which is nice.
0:11:12 > 0:11:14It is a bit concerning that we're going in
0:11:14 > 0:11:16selling extremely expensive dresses.
0:11:16 > 0:11:20We may have picked a designer who does not sell that much,
0:11:20 > 0:11:23it is a gamble, but if you pull it off, we will have some big rewards.
0:11:23 > 0:11:26We need to think about the models being Gothic in their look.
0:11:26 > 0:11:29Well, funny enough, I quite liked Ella, Jess and the ginger one.
0:11:33 > 0:11:34Hello there. How are you?
0:11:34 > 0:11:37Last through the doors for James and Joanna...
0:11:37 > 0:11:40I sell ethical contemporary menswear.
0:11:40 > 0:11:42..a more affordable range.
0:11:42 > 0:11:45It's organic fabric. This one is bamboo. These are coconut shells,
0:11:45 > 0:11:47made for the fashion conscious with a conscience.
0:11:47 > 0:11:49If we were to go into partnership,
0:11:49 > 0:11:51we were thinking of a 50% commission.
0:11:51 > 0:11:54I think the most I would go to would be 15%.
0:11:54 > 0:11:57What we can offer may really increase your sales
0:11:57 > 0:11:59and do a lot for your brand in terms of publicity.
0:11:59 > 0:12:02The maximum I would go to would be 17%.
0:12:02 > 0:12:05- OK, brilliant.- We're going to have some big retailers and boutiques,
0:12:05 > 0:12:08what kind of discount could I potentially offer?
0:12:08 > 0:12:11If they buy the whole range, then 10%.
0:12:11 > 0:12:14- Brilliant.- Lovely to meet you. - Thank you.- Thank you.
0:12:14 > 0:12:17They are getting a great discount, that could be very, very telling
0:12:17 > 0:12:20when they come to sell, but because it's a lower-priced ticket item,
0:12:20 > 0:12:23they'll have to sell an awful lot of product to make profit.
0:12:23 > 0:12:24West London.
0:12:24 > 0:12:27Try and look as gaunt as you possibly can,
0:12:27 > 0:12:29as moody and angry.
0:12:29 > 0:12:33Directing the photo shoot for her magazine cover, Jade.
0:12:33 > 0:12:34That's great, I love that.
0:12:34 > 0:12:38Tomorrow, teams will pitch their cover to a style magazine.
0:12:38 > 0:12:39Give us a grrrr!
0:12:39 > 0:12:43Endorsement from the fashion press could help boost sales.
0:12:43 > 0:12:47My vision going into this photo shoot is dark and sinister.
0:12:47 > 0:12:50I want to try this on you as well, just to see what it looks like.
0:12:50 > 0:12:54But also rocky, regal, still a little bit Tudor-esque,
0:12:54 > 0:12:57really bold and statement.
0:12:57 > 0:12:59So, maybe do something like...
0:13:00 > 0:13:02I don't know. A bit like...
0:13:03 > 0:13:05As in she could be like this.
0:13:07 > 0:13:08Yes. Yes!
0:13:08 > 0:13:10I love it! Yes.
0:13:10 > 0:13:12Oh, we're getting better and better.
0:13:12 > 0:13:15Sorting out the finer details for Jade's catwalk show...
0:13:15 > 0:13:18It's big and bold, rock and roll, but still elegant.
0:13:18 > 0:13:20Apocalyptic meets Henry VIII, she said.
0:13:20 > 0:13:22..Sarah and Harrison.
0:13:22 > 0:13:25The only thing would be balloons, having them everywhere... Not everywhere.
0:13:25 > 0:13:27Even if we were to use the silver ones to spell her name.
0:13:27 > 0:13:30I think the name is a great idea at the back, that's brilliant,
0:13:30 > 0:13:32she'll love that as well, the designer.
0:13:32 > 0:13:35So, Helen Woollams, in the alphabet letter balloons.
0:13:35 > 0:13:38Harrison and Sarah are promoting Helen Woollams,
0:13:38 > 0:13:40but her brand is Hellavagirl.
0:13:40 > 0:13:42She doesn't use her actual name,
0:13:42 > 0:13:43she uses her brand name.
0:13:43 > 0:13:47Jade hasn't said that to the sub team and now they've got it wrong.
0:13:48 > 0:13:49On the other team...
0:13:50 > 0:13:52Hiya, you all right, love?
0:13:52 > 0:13:53..fashion feedback from Joanna.
0:13:53 > 0:13:56The one that we're going for is cheaper than the other designers.
0:13:56 > 0:14:01It's Zaramia Ava. It's basically like ethical contemporary.
0:14:01 > 0:14:03It's urban trend, yeah?
0:14:03 > 0:14:07Highest price point of any of her range was £160
0:14:07 > 0:14:08and that was for the blazer.
0:14:08 > 0:14:12In terms of colours, it's all blacks, whites, greys.
0:14:12 > 0:14:16The strap line is, "the fashion conscious with a conscience".
0:14:16 > 0:14:19- For the fashion conscience. - No, listen...- Could you just spell
0:14:19 > 0:14:22conscious and conscience, so we don't get this wrong.
0:14:22 > 0:14:24Honestly, guys, I shouldn't have to spell
0:14:24 > 0:14:26conscious and conscience for you.
0:14:26 > 0:14:28How many of the images do you want us to put on the cover?
0:14:28 > 0:14:30Do you just want one picture on there?
0:14:30 > 0:14:32The front of the page will be one photo, yeah?
0:14:32 > 0:14:35And what sort of edit will you want?
0:14:35 > 0:14:37Michaela, you're going to have to decide, sorry,
0:14:37 > 0:14:40we're going to have to go, we've only got two minutes left.
0:14:40 > 0:14:43It's ridiculous, we've got two minutes, and you prattle on about useless information.
0:14:43 > 0:14:46Honestly, we have to go, we're literally into our photo shoot,
0:14:46 > 0:14:51- so we won't have anything. Speak to you later.- Bye.
0:14:51 > 0:14:54- Right. Stressful!- I feel like they were asking us...
0:14:54 > 0:14:56- They want us to do their job. - We gave them the biggest overview
0:14:56 > 0:14:58and they want me to make every single decision.
0:14:58 > 0:15:01Michaela was rude, abrupt, brash.
0:15:01 > 0:15:04She runs a magazine company and asking questions like,
0:15:04 > 0:15:06how many images do you want on it?
0:15:06 > 0:15:08Well, one. It is the front cover.
0:15:08 > 0:15:11How many magazines do you know that have six images on the front?
0:15:11 > 0:15:14It's like... Just...
0:15:14 > 0:15:15Frustrating.
0:15:16 > 0:15:19On the way to shoot their menswear...
0:15:19 > 0:15:21I'm actually really excited for this photo shoot,
0:15:21 > 0:15:25I really want to take the lead in terms of direction and everything.
0:15:25 > 0:15:27..Joanna manages manpower.
0:15:27 > 0:15:29I would like, possibly, two models,
0:15:29 > 0:15:32I don't really want to be limited to one particular outfit.
0:15:32 > 0:15:35I can go into the photo shoot in terms of actually maybe even wearing
0:15:35 > 0:15:38some of the stuff. I personally have never done anything like that.
0:15:38 > 0:15:41I could absolutely do it and I am the target market.
0:15:41 > 0:15:43So would you be happy jumping into the photoshoot?
0:15:43 > 0:15:45100%. 100%. I think it will be fun,
0:15:45 > 0:15:48I think the photoshoot will come out great and also,
0:15:48 > 0:15:51the magazine will love it.
0:15:53 > 0:15:54Hello.
0:15:54 > 0:15:58Next, time for Joanna to bring her vision into focus.
0:15:58 > 0:16:01James is actually going to be in the photo as well.
0:16:01 > 0:16:05What I'd like to do and I've actually seen a lot of people with the centre parting,
0:16:05 > 0:16:08so I would actually like you to have a bit of curtains,
0:16:08 > 0:16:11but a centre parting, I think that would look really quirky.
0:16:12 > 0:16:16The tag line is for the fashion conscious with a conscience.
0:16:16 > 0:16:19James is the one who's really dressed up in the suit,
0:16:19 > 0:16:21really trendy, so he's fashion conscious.
0:16:21 > 0:16:24Show me a little bit more skin as well, please.
0:16:24 > 0:16:27That's it. Wicked.
0:16:27 > 0:16:30We also have somebody in the background who is basically,
0:16:30 > 0:16:32like, playing James's conscience.
0:16:32 > 0:16:33Amazing.
0:16:33 > 0:16:36It kind of shows that little person that's on your shoulder
0:16:36 > 0:16:39that's kind of saying, maybe you should go and shop
0:16:39 > 0:16:40at an eco-friendly brand.
0:16:40 > 0:16:44James, you could even be as if, like, drop your neck back,
0:16:44 > 0:16:47show a bit of Adam's apple, that's it.
0:16:48 > 0:16:49Yes. Amazing.
0:16:49 > 0:16:526.30pm.
0:16:52 > 0:16:54We've got one image for you to show.
0:16:54 > 0:16:58Charged with turning Jade's photo into a front cover...
0:16:58 > 0:17:00OK, it's...yeah.
0:17:00 > 0:17:01..Harrison and Sarah.
0:17:01 > 0:17:04It's not saying regal rock and roll to me.
0:17:04 > 0:17:06That's saying more spacey, Galactic,
0:17:06 > 0:17:08we need to think about our wording around the cover.
0:17:08 > 0:17:13I think we get in the fact that she was 2016's top fashion,
0:17:13 > 0:17:16get her name in there and then on the strap line.
0:17:16 > 0:17:17That's a fantastic selling point.
0:17:17 > 0:17:19Across London...
0:17:19 > 0:17:21Your pictures are almost ready.
0:17:21 > 0:17:23..in charge of the menswear mock-up...
0:17:23 > 0:17:26- So, James is modelling!- OK.
0:17:26 > 0:17:29..Elizabeth and magazine owner Michaela.
0:17:29 > 0:17:31Something in the first picture.
0:17:31 > 0:17:33James is kind of almost in a prayer position.
0:17:33 > 0:17:36I think he's all in line with the theme of the ethics
0:17:36 > 0:17:37- and all the rest of it.- Yes.
0:17:37 > 0:17:39The strap line we have is for
0:17:39 > 0:17:42the fashion conscious with the conscience.
0:17:43 > 0:17:47Five minutes till covers must be sent to print.
0:17:47 > 0:17:48It's a lot to take in, isn't it?
0:17:48 > 0:17:51- Try purple.- That does stand out to me more.
0:17:51 > 0:17:53What about writing "Light years ahead"?
0:17:53 > 0:17:55Yeah. That's better.
0:17:55 > 0:17:57I don't really know about high-end fashion womenswear,
0:17:57 > 0:18:00but Sarah put in a lot of ideas for the magazine cover,
0:18:00 > 0:18:03I can imagine seeing it on a shelf, so I'm pleased with that.
0:18:03 > 0:18:05We have got literally one minute left to do this.
0:18:05 > 0:18:07- Do you want a background image in here?- That one.
0:18:07 > 0:18:09It looks like bamboo now, doesn't it?
0:18:09 > 0:18:11The colour scheme is black, white, sort of light charcoal,
0:18:11 > 0:18:13grey colour as well. We've got what it is.
0:18:13 > 0:18:16Keeping it simple cos that's her theme, anyway.
0:18:16 > 0:18:18OK, that's it, we need to stop now.
0:18:18 > 0:18:20- Perfect?- Yes.- Yeah.
0:18:20 > 0:18:21Yes!
0:18:21 > 0:18:23Designers decided...
0:18:23 > 0:18:24..covers complete.
0:18:25 > 0:18:28Tomorrow, showtime.
0:18:32 > 0:18:337am.
0:18:33 > 0:18:37So, we need to decide on who is doing what.
0:18:37 > 0:18:39Today, teams will put on a fashion show...
0:18:39 > 0:18:42There's a fashion show director, a host and a dresser.
0:18:42 > 0:18:45..earning commission on any clothes ordered.
0:18:45 > 0:18:46I am going to go as a host.
0:18:46 > 0:18:50- So, I'll dress. And then it's Harrison to be the director.- Yeah.
0:18:50 > 0:18:53The main part of this is obviously sales, so it's talking about
0:18:53 > 0:18:56the pieces and making people buy into them, basically.
0:18:56 > 0:18:59It will be really nice if we could offer a discount to the buyer here.
0:18:59 > 0:19:02We can't offer any discounts because we haven't negotiated,
0:19:02 > 0:19:03well, I haven't negotiated that.
0:19:03 > 0:19:05I don't think it's going to be a problem,
0:19:05 > 0:19:08people will go in there and buy these pieces anyway,
0:19:08 > 0:19:10they're more than willing to spend a bit of money on it.
0:19:10 > 0:19:13Not having the ability to give the customers any sort of discount
0:19:13 > 0:19:16will make our job harder after the catwalk.
0:19:16 > 0:19:19Unfortunately, Jade failed yesterday, so that is a frustration.
0:19:19 > 0:19:24So, what we have negotiated with Zara is 17% commission for us.
0:19:24 > 0:19:26Outlining her affordable men's range...
0:19:26 > 0:19:30And 10% discount if somebody was to buy the full collection.
0:19:30 > 0:19:32..Joanna zeros in on the figures.
0:19:32 > 0:19:35I don't want everybody to start offering a 10%,
0:19:35 > 0:19:37but the whole point is that we have at least got an incentive
0:19:37 > 0:19:39for somebody to buy the full collection.
0:19:41 > 0:19:43- Oh!- Still to do... - Hang on a minute.
0:19:43 > 0:19:48..pitch their mocked-up covers to leading magazines.
0:19:48 > 0:19:50- Oh!- Do you like it?
0:19:50 > 0:19:52Oh, it looks so good.
0:19:52 > 0:19:55We think light years ahead really plays into the theme she gave us.
0:19:55 > 0:19:57- So, you're really happy? - I'm going to go and pitch the hell
0:19:57 > 0:19:59- out of this.- Brilliant, Jade. - There you go.
0:20:01 > 0:20:03- What do we think? - I absolutely love it.
0:20:03 > 0:20:05- That's cool, isn't it? - I love that you've got the bamboo.
0:20:05 > 0:20:08Do you know what? The only thing I actually came up with
0:20:08 > 0:20:09was the bamboo, the rest is Michaela.
0:20:09 > 0:20:12I think this will be really useful in the magazine pitch.
0:20:12 > 0:20:13I think it will really work well for us.
0:20:13 > 0:20:16Today, what's going to happen after this meeting is that
0:20:16 > 0:20:18me and James are going to go into the pitch and see the magazine.
0:20:18 > 0:20:22You two will go to the venue and set it up.
0:20:28 > 0:20:32I am concerned that if Vitality have picked anything slightly higher
0:20:32 > 0:20:36than ours, so say they've got something that'll cost two grand,
0:20:36 > 0:20:38we've got to sell double what they've got to sell.
0:20:38 > 0:20:42We just can't mess up in any way, shape or form or else someone is...
0:20:43 > 0:20:459am.
0:20:46 > 0:20:48Kent House, Knightsbridge.
0:20:48 > 0:20:50- Wow!- Yeah, Elizabeth,
0:20:50 > 0:20:53just try that outfit and we can see what it looks like in real life.
0:20:53 > 0:20:56Dressing the venue ahead of their catwalk show...
0:20:56 > 0:20:59Yeah, I think that's better than what you'd come in.
0:20:59 > 0:21:00..Elizabeth and Michaela.
0:21:03 > 0:21:05London's iconic Oxo Tower.
0:21:06 > 0:21:08Oh, wow.
0:21:08 > 0:21:11Location for the high-end womenswear presentation.
0:21:11 > 0:21:13Perfect for our designer, isn't it?
0:21:13 > 0:21:14Sarah and Harrison...
0:21:14 > 0:21:16What on Lord's green earth is it?
0:21:16 > 0:21:19..take a first look at the collections.
0:21:19 > 0:21:20It's like a gold ghost.
0:21:21 > 0:21:24The clothes are definitely very interesting.
0:21:24 > 0:21:26I've never seen anything quite like that.
0:21:26 > 0:21:29It reminds you of one of those things paramedics put over you.
0:21:29 > 0:21:32One is a cape, one looks like a space raider,
0:21:32 > 0:21:35another one looks like something from Dawn Of The Dead.
0:21:35 > 0:21:38I have got quite an uphill struggle maybe
0:21:38 > 0:21:41in selling these items of clothing. Dunno.
0:21:41 > 0:21:45Do I look catwalk? I feel catwalk.
0:21:45 > 0:21:47You look like an alien.
0:21:47 > 0:21:49West London.
0:21:50 > 0:21:52Stylist magazine.
0:21:52 > 0:21:55- Hi.- Winning the editor's support...
0:21:55 > 0:21:57I present to you Helen Woollams.
0:21:57 > 0:22:02..could help clinch deals at the show with trend conscious retailers.
0:22:02 > 0:22:03Helen is phenomenal.
0:22:03 > 0:22:08She encapsulates everything about being light years ahead.
0:22:08 > 0:22:10Is her brand Helen Woollams?
0:22:10 > 0:22:11Her brand is Helen Woollams.
0:22:11 > 0:22:13- That is right.- OK.- Proudly,
0:22:13 > 0:22:16she is Britain's top fashion designer of 2016 as well.
0:22:16 > 0:22:21Why have you chosen that information for a 2017 magazine cover?
0:22:21 > 0:22:24Er, it's only last year. She's still at the forefront.
0:22:24 > 0:22:27She's going to be a household name, there's no doubt about it.
0:22:27 > 0:22:30May I just stop you there? Is it Helen Woollams?
0:22:30 > 0:22:32Is it Hellavagirl?
0:22:32 > 0:22:34- Pardon?- Is this Hellavagirl, is that who you are talking about?
0:22:34 > 0:22:36Erm, well, we've gone for Helen Woollams.
0:22:36 > 0:22:39That's the brand that we've decided to push out there.
0:22:39 > 0:22:42Is that her actual brand? Is that what she is wishing to purport?
0:22:42 > 0:22:45Well, when we spoke to her, she wanted to put Helen Woollams.
0:22:45 > 0:22:48- OK, fine.- Can you tell me a little bit about the persons you think
0:22:48 > 0:22:52- will wear these clothes?- Age range, 25 to mid-30s, I would say.
0:22:52 > 0:22:54- OK.- After they've finished work,
0:22:54 > 0:22:59they can go to a do and put these pieces on and feel incredible.
0:22:59 > 0:23:01I love the way the image fills the page.
0:23:01 > 0:23:02Have you got any more questions?
0:23:02 > 0:23:05- None more from me. - Thank you so much.
0:23:06 > 0:23:09Casting an expert eye over Joanna's cover...
0:23:10 > 0:23:12..men's magazine ShortList.
0:23:12 > 0:23:15Do you recognise anybody in the photo?
0:23:15 > 0:23:17No, no, please tell me all about them.
0:23:17 > 0:23:18That is my colleague, James.
0:23:18 > 0:23:22Slightly different hairstyle but, yeah, that's definitely me!
0:23:22 > 0:23:23- It's a look. Yeah.- It is a look.
0:23:23 > 0:23:27So, this brand is all ethically sourced and handmade.
0:23:27 > 0:23:30So there's a bit of an ethical style in there
0:23:30 > 0:23:32but also quite urban and futuristic.
0:23:32 > 0:23:35When I look at this, the clothes weren't the things that jumped out
0:23:35 > 0:23:37at me. What jumped out at me was your pose.
0:23:37 > 0:23:40What that represents to me is sort of a amateur magician.
0:23:40 > 0:23:44- More than model.- Yeah, that's a weird thing to do in a photograph.
0:23:44 > 0:23:46I kind of see it as James contemplating, you know,
0:23:46 > 0:23:50should I go for this other brand that maybe isn't ethically sourced
0:23:50 > 0:23:52and doesn't represent what my actual conscience is saying?
0:23:52 > 0:23:56The fact that it took that much explaining is probably
0:23:56 > 0:23:57not the best sign.
0:23:57 > 0:24:00To me, that just all looks grey. I'd want a coloured background
0:24:00 > 0:24:03or I'd want something that sort of jumps out at you.
0:24:03 > 0:24:06This is what happens when you have two people on one page as well.
0:24:06 > 0:24:08It doesn't really sort of, like, pop.
0:24:08 > 0:24:10What we're trying to portray is, this is a front cover
0:24:10 > 0:24:14of the magazine and you need people to basically pick this magazine up.
0:24:14 > 0:24:15That's not a magazine cover.
0:24:15 > 0:24:18It looks like something from a catalogue.
0:24:18 > 0:24:22Me and James worked very hard yesterday to produce a creative image.
0:24:22 > 0:24:23The only job the sub team had to do
0:24:23 > 0:24:25was to make this look like a front cover.
0:24:25 > 0:24:27But the experts said it looked nothing like that.
0:24:27 > 0:24:30So I really wonder if they utilised their time properly yesterday
0:24:30 > 0:24:32and put their all into it.
0:24:32 > 0:24:34- 12.30.- Hello?
0:24:34 > 0:24:37Time to find out if pitches paid off.
0:24:37 > 0:24:39We really liked the cover overall.
0:24:39 > 0:24:41We felt you really nailed our demographic.
0:24:41 > 0:24:44You knew exactly the style.
0:24:44 > 0:24:47It was a really nice cover, we were very impressed by it
0:24:47 > 0:24:49and we'd like to offer you our support.
0:24:49 > 0:24:50Thank you so much!
0:24:50 > 0:24:52I really appreciate that.
0:24:52 > 0:24:54- Thank you, bye-bye. - All right, see you later, bye.
0:24:56 > 0:24:59Magazine backing sewn up for Jade.
0:25:00 > 0:25:02Hello, Joanna speaking?
0:25:02 > 0:25:05Also aiming to use magazine endorsement in their sales pitches...
0:25:05 > 0:25:07Hi, Joanna, Joe from ShortList here.
0:25:07 > 0:25:09..Joanna and James.
0:25:09 > 0:25:11Our magazine covers have got to be bright, vibrant
0:25:11 > 0:25:14and it's because of that, I'm afraid,
0:25:14 > 0:25:17that we can't offer support to you guys.
0:25:17 > 0:25:18Sorry, it was not meant to be.
0:25:18 > 0:25:20Thank you, bye.
0:25:20 > 0:25:22Well, that's obviously disappointing.
0:25:22 > 0:25:25- Erm, yeah.- At the end the day, we've still got a good brand,
0:25:25 > 0:25:28- so we've just got to sell it. - Yeah, definitely.
0:25:28 > 0:25:29Back at the Oxo Tower...
0:25:32 > 0:25:34- Oops!- I'll get it...
0:25:34 > 0:25:35..Harrison and Sarah.
0:25:35 > 0:25:37I think the key thing is the name.
0:25:37 > 0:25:39It's just getting her name out there.
0:25:39 > 0:25:41And that's what we've tried to do.
0:25:41 > 0:25:44- Hiya.- How did the pitch go?
0:25:44 > 0:25:45So...
0:25:45 > 0:25:48I obviously tried my best.
0:25:48 > 0:25:49And they said yes!
0:25:49 > 0:25:51- Well done!- Well done! Excellent.
0:25:51 > 0:25:55- Brilliant, Jade.- With sales, that's going to be a massive selling aid.
0:25:55 > 0:25:57Yeah, there's a few things that they picked up on.
0:25:57 > 0:26:01So, they pulled up the fact that she goes by another name, sort of thing.
0:26:01 > 0:26:04- What do you mean another name? - She's already got a brand.
0:26:04 > 0:26:07I kind of went round that just by saying
0:26:07 > 0:26:11that we're moving forward with her as a designer.
0:26:11 > 0:26:14What do you think of having the name? Is it something we should do?
0:26:14 > 0:26:16It's either nothing or this.
0:26:16 > 0:26:18The fact that we're pushing her as a designer,
0:26:18 > 0:26:20I don't think it's going to be bad just having this along here.
0:26:20 > 0:26:23- Yeah. I mean, it's what we've got to work with.- Yeah.
0:26:26 > 0:26:29- Hi, guys.- Hello.- Hello.
0:26:29 > 0:26:30Did you win the magazine cover?
0:26:30 > 0:26:32They decided not to go with us.
0:26:32 > 0:26:35- Jesus!- Our backdrop needed to kind of stand out more.
0:26:35 > 0:26:37But because our bamboo was, like, grey,
0:26:37 > 0:26:40they didn't think it looked like the front page.
0:26:40 > 0:26:44Basically, they were saying it all kind of blends together too much.
0:26:44 > 0:26:46Incredibly disappointed that Joanna and James...
0:26:46 > 0:26:49I know they were trying to shift the blame onto the background image,
0:26:49 > 0:26:52I mean, it's a bit of bamboo in the background.
0:26:52 > 0:26:54We know how important it was to get the magazine's support.
0:26:54 > 0:26:57The responsibility for that is the two people that went there -
0:26:57 > 0:26:58the project manager, Joanna, and James.
0:26:58 > 0:27:01In terms of roles today, I'll be the host.
0:27:01 > 0:27:03I'd actually like Michaela to be dressing the models,
0:27:03 > 0:27:07Elizabeth directing it and I'd like James to be the fourth model.
0:27:10 > 0:27:12It does seem like I'm the face of this.
0:27:12 > 0:27:13I think it's a smart move that I go on the catwalk.
0:27:13 > 0:27:16I know what I'm doing. Just got to follow the other guys, the models.
0:27:16 > 0:27:18Just keep myself in the zone.
0:27:18 > 0:27:194.30pm.
0:27:19 > 0:27:22Guys, we need to get this run-through.
0:27:22 > 0:27:23OK, and let's...
0:27:23 > 0:27:26Wait, wait, wait. No, because I need to read this out
0:27:26 > 0:27:28while they're coming out, so I need to practise.
0:27:28 > 0:27:30Half an hour till the fashion show.
0:27:30 > 0:27:31Let's just slow down a minute.
0:27:31 > 0:27:34- Right, is everybody ready? Everyone...- No, just let me,
0:27:34 > 0:27:36just give me a minute. You want me to direct it, let me direct it.
0:27:36 > 0:27:39Listen, we need to just start running through it, Elizabeth.
0:27:39 > 0:27:42Right, you want me to direct it or do you want me to make a mess of it?
0:27:42 > 0:27:45Elizabeth is 100% a control freak. Like, people have said it before.
0:27:45 > 0:27:49But she's still trying to overcomplicate stuff that should have just been simple.
0:27:49 > 0:27:52Literally, we're going to end up arguing. We just need to start.
0:27:52 > 0:27:54- Let's just do it. - OK? First model, please.
0:27:54 > 0:27:56Who is directing this? Joanna or me?
0:27:56 > 0:27:59Because at this point it's going into a free for all.
0:28:00 > 0:28:01On the other team...
0:28:01 > 0:28:03Hello, testing, one, two, three.
0:28:03 > 0:28:04Cue music.
0:28:04 > 0:28:05In...
0:28:05 > 0:28:08..a run-through for director Harrison.
0:28:08 > 0:28:09Stopwatch is on.
0:28:11 > 0:28:13I'm not really here to try and shine.
0:28:13 > 0:28:15My role involves directing the catwalk.
0:28:15 > 0:28:18I mean, never done anything like that. I'm not putting forward
0:28:18 > 0:28:20a business plan that involves anything to do with catwalking.
0:28:20 > 0:28:22Yeah, whatever.
0:28:23 > 0:28:25Before the show kicks off...
0:28:25 > 0:28:26Hi!
0:28:26 > 0:28:27..a visit from the designer.
0:28:27 > 0:28:30Really looking forward to pushing you out there
0:28:30 > 0:28:32and just getting you showcased.
0:28:32 > 0:28:34My only issue is it's Helen Woollams,
0:28:34 > 0:28:36as opposed to Hellavagirl.
0:28:38 > 0:28:40People don't really know me personally but they know the brand.
0:28:40 > 0:28:43- Would you prefer if we were to get rid of the...- Yeah,
0:28:43 > 0:28:46just because I just don't think people will get it.
0:28:46 > 0:28:47- Yeah, that's no problem at all. - Fine.
0:28:47 > 0:28:50- OK.- Yeah, no worries.- We'll get rid of them then and just make it
0:28:50 > 0:28:52spectacular with all the clothes anyway.
0:28:52 > 0:28:55Jade communicated the brand name as Helen Woollams.
0:28:55 > 0:28:56It was really mortifying.
0:28:56 > 0:28:59Obviously, Harrison and I had no idea about Hellavagirl,
0:28:59 > 0:29:01so that is a frustrating oversight on Jade's part.
0:29:05 > 0:29:07OK.
0:29:07 > 0:29:095pm...
0:29:11 > 0:29:13It's getting very full. Have a look.
0:29:13 > 0:29:15Arriving, buyers from some of the
0:29:15 > 0:29:18country's leading independent boutiques.
0:29:18 > 0:29:20Interesting choice of hairstyle!
0:29:21 > 0:29:23Yeah, Joanna loved it, you see.
0:29:23 > 0:29:26Earlier today, they lost the magazine endorsement because it
0:29:26 > 0:29:29wasn't professional enough. And now we have James,
0:29:29 > 0:29:30who has just one day's modelling
0:29:30 > 0:29:32experience, taking part in the catwalk.
0:29:32 > 0:29:35They really don't appear to have learnt from their mistake.
0:29:35 > 0:29:37- Good luck.- Good luck, Joanna.
0:29:38 > 0:29:42Introducing their affordable men's clothing range...
0:29:42 > 0:29:43Good evening, everybody.
0:29:43 > 0:29:45..Joanna.
0:29:45 > 0:29:47This collection has really, erm,
0:29:47 > 0:29:50been produced with the mass market in mind.
0:29:50 > 0:29:54Sit back, relax, feel the love and the eco-friendly
0:29:54 > 0:29:57contemporary fashion which we are about to display to you today.
0:29:59 > 0:30:03So, the first model that we have is in the Hiroto harem trousers
0:30:03 > 0:30:05and these are £70.
0:30:06 > 0:30:07OK, when he comes off, go.
0:30:09 > 0:30:13Here, we have the Elji panel harem shorts.
0:30:13 > 0:30:16This is an absolutely fabulous casual look.
0:30:16 > 0:30:17Go, thank you.
0:30:18 > 0:30:20Checking him out?
0:30:20 > 0:30:23I was looking at Joanna but I'll check him out.
0:30:23 > 0:30:27Again, very spring/summer. And these are at £65.
0:30:27 > 0:30:30If you want to come and stand here and when I send you, go, yeah?
0:30:30 > 0:30:32As you can see, the model is now
0:30:32 > 0:30:37pairing the harem shorts with the Nishi oversized vest.
0:30:37 > 0:30:38OK, go.
0:30:41 > 0:30:44Here we have one of the more smarter looks of the collection.
0:30:44 > 0:30:48And this material is actually made out of the bamboo material.
0:30:52 > 0:30:57This is paired with the Aiko long-sleeved top on the inside.
0:30:57 > 0:30:59He is doing all right.
0:30:59 > 0:31:00Yeah, he is, doing good.
0:31:00 > 0:31:02I don't think you'd know he was a model virgin.
0:31:04 > 0:31:07And the shirt is at £155.
0:31:08 > 0:31:10So, we hope that you've, erm,
0:31:10 > 0:31:13enjoyed the show and we hope that this would be a collection that you
0:31:13 > 0:31:14would like to stock.
0:31:19 > 0:31:20Across London...
0:31:22 > 0:31:25Proud to showcase you Britain's top fashion designer...
0:31:25 > 0:31:29..aiming to win over the buyers with her exciting high-end collection...
0:31:29 > 0:31:31This is an exciting opportunity to get on board...
0:31:31 > 0:31:32..Jade.
0:31:32 > 0:31:33APPLAUSE
0:31:37 > 0:31:39Thank you so much for coming today.
0:31:39 > 0:31:44And, erm, so, TheLastDawn...
0:31:44 > 0:31:47TheLastDawnonMars collection was inspired,
0:31:47 > 0:31:50really, just by thinking outside the box.
0:31:50 > 0:31:55There's nothing more that you can do than represent a UK-based woman that
0:31:55 > 0:31:57makes people feel fierce.
0:31:59 > 0:32:02And I hope you enjoy the shows, ladies and gentlemen.
0:32:05 > 0:32:08So, first up, we have the coat.
0:32:08 > 0:32:12This piece is really inspired by the fact that the clouds in the sky
0:32:12 > 0:32:17really help you to drift off and just imagine where you could be.
0:32:17 > 0:32:19It's dramatic, it's statement,
0:32:19 > 0:32:23it really just shows who you can become if you were to get out there.
0:32:23 > 0:32:25There's no limits with this design.
0:32:25 > 0:32:31And... And Hellavagirl will really... inspire you.
0:32:31 > 0:32:32These are professional buyers,
0:32:32 > 0:32:36potentially able to spend thousands of pounds on clothing.
0:32:36 > 0:32:39Looking around this room, everyone looks very lost.
0:32:39 > 0:32:41You're not going to be able to get
0:32:41 > 0:32:44this anywhere else and have that really
0:32:44 > 0:32:46quality-based ingredients.
0:32:47 > 0:32:50I have no idea what Jade is talking about.
0:32:50 > 0:32:51And I don't think they do, either.
0:32:51 > 0:32:53Shit, this piece is really hard to do.
0:32:55 > 0:32:59Helen wanted to really incorporate the fact that when you put this on,
0:32:59 > 0:33:02you become the Queen of Mars and you can put
0:33:02 > 0:33:03your first foot forward and we've
0:33:03 > 0:33:05been privileged enough to announce that
0:33:05 > 0:33:10we, erm, accompany the support of Stylist magazine.
0:33:10 > 0:33:13And this is the one that we can see here on the cover.
0:33:13 > 0:33:15So, thank you very much.
0:33:15 > 0:33:16APPLAUSE
0:33:22 > 0:33:23You did really well, honestly.
0:33:24 > 0:33:29Presentations over, one hour to secure orders.
0:33:29 > 0:33:32Because Stylist is behind it, you wouldn't regret it.
0:33:32 > 0:33:34For Jade's luxury ladieswear...
0:33:34 > 0:33:36Is there any flexibility with the price?
0:33:36 > 0:33:39Erm, we haven't got any movement room on the price.
0:33:39 > 0:33:43..total cost of the collection, £8,500.
0:33:43 > 0:33:45OK, so we've got two of the organza dress,
0:33:45 > 0:33:48two of the brocade and feathers cape at 475,
0:33:48 > 0:33:50and two of the full moon dress.
0:33:50 > 0:33:52So, Harrison, do you want to tally that up while I finish off?
0:33:52 > 0:33:55I worry for Harrison because there's nothing he's done on this task that
0:33:55 > 0:33:56has made any difference.
0:33:56 > 0:34:00He's had no influence on any of the commissions,
0:34:00 > 0:34:02he's really just an assistant.
0:34:02 > 0:34:04He's just brought back the dress for you.
0:34:04 > 0:34:07- On the other team...- If you do, like, take a set,
0:34:07 > 0:34:09we can look at giving you some discount.
0:34:09 > 0:34:10..with their affordable men's range...
0:34:10 > 0:34:13It's super good for the environment, there's zero material waste.
0:34:13 > 0:34:16..from Michaela, the hard sell.
0:34:16 > 0:34:17It's all sustainable,
0:34:17 > 0:34:20so this is a real thing that the mass market is missing out on at the
0:34:20 > 0:34:22- minute.- The high-street retailers are now,
0:34:22 > 0:34:26- they have a conscious range in. So, H&M do.- Like, H&M do.
0:34:26 > 0:34:28You wouldn't be wanting to buy the clothes people would put in H&M,
0:34:28 > 0:34:31would you? It shouldn't be what you're looking for,
0:34:31 > 0:34:33surely you want something different to what H&M stock.
0:34:33 > 0:34:36- I want something that's going to sell.- If you don't take them in stores,
0:34:36 > 0:34:38there is other people that will do that and you don't want to say,
0:34:38 > 0:34:40"Yeah, I waited till Bob down the street got it."
0:34:40 > 0:34:42He made a killing and I jumped off the back of it.
0:34:42 > 0:34:46I mean, I don't have a shop, but that is how it works, no?
0:34:46 > 0:34:49Michaela's a good salesperson. We've seen that on a number of tasks.
0:34:49 > 0:34:52But this is a very particular type of selling and I do believe that her
0:34:52 > 0:34:54aggressive stance might have put off some people.
0:34:54 > 0:34:58- There's not enough in this collection for me.- Sorry, girls.- OK.
0:34:58 > 0:35:00Thank you anyway for your time.
0:35:00 > 0:35:02You might get it in your store next year after
0:35:02 > 0:35:03everybody else has bought it!
0:35:03 > 0:35:07Half an hour for orders to be completed.
0:35:07 > 0:35:09You might as well just take the whole one and I'll give you 10% off.
0:35:09 > 0:35:12- Go for it.- Yeah?- Yeah, well done.
0:35:12 > 0:35:15Yeah, the Koji shirts, charged at £60, what would you like?
0:35:15 > 0:35:17- Ten.- Ten? Brilliant. Thank you. - Thank you very much.- Fantastic.
0:35:19 > 0:35:23Would you be interested in stocking any of the products in your shop?
0:35:23 > 0:35:24The price point for me is just far too high.
0:35:24 > 0:35:26It's something that I would wear,
0:35:26 > 0:35:28I imagine it's something that you would wear as well.
0:35:28 > 0:35:31We will do two jumpsuits and two of the silver jacket.
0:35:31 > 0:35:34- Yeah, OK.- Last orders.
0:35:34 > 0:35:36Can we persuade you to try the full moon jacket with a view to maybe
0:35:36 > 0:35:38stocking some of our other items?
0:35:38 > 0:35:42If we put you down for 80 of the trousers and 20 of the shirt.
0:35:42 > 0:35:45So, those five items, happy with that?
0:35:45 > 0:35:47- Bye.- Sales over.
0:35:47 > 0:35:50I do feel like we've got a good chance going into the boardroom.
0:35:50 > 0:35:51- Yeah?- Let's go.
0:35:52 > 0:35:55I think we've done, honestly, I think we've done so well.
0:35:55 > 0:35:58I think we've taken a risk but hopefully it'll pay off.
0:35:58 > 0:36:00Yeah, good job, guys, good job.
0:36:03 > 0:36:06In fashion, you have to take risks and in this task,
0:36:06 > 0:36:07that's exactly what I did.
0:36:07 > 0:36:11I'm feeling exhausted but I just really hope that it's paid off.
0:36:12 > 0:36:15The only thing I'm worried about right now is,
0:36:15 > 0:36:17have we actually done enough in terms of sales?
0:36:17 > 0:36:19I don't know what the other team have done,
0:36:19 > 0:36:22so when we go into the boardroom, it's all down to the numbers.
0:36:22 > 0:36:25Tonight, orders will be counted.
0:36:25 > 0:36:29Tomorrow, in the boardroom, a dressing down.
0:36:37 > 0:36:38You can go to the boardroom now.
0:36:56 > 0:37:01Well, your task was to represent a designer, deriving your income,
0:37:01 > 0:37:03as an agent, from commission.
0:37:03 > 0:37:05Based on last week,
0:37:05 > 0:37:10now Jade and Joanna are separated, I think this is what fashion designers
0:37:10 > 0:37:13might call a needle match.
0:37:13 > 0:37:15I'll start with Karren's team, Vitality.
0:37:15 > 0:37:17Jade, sitting here, is the project manager.
0:37:17 > 0:37:20I'm into my fashion. I'm not claiming to be a
0:37:20 > 0:37:22fashionista but out of the
0:37:22 > 0:37:23three of us, I'm happy that I put
0:37:23 > 0:37:26myself forward and Sarah was sub team leader.
0:37:26 > 0:37:29Sarah, OK. So, the fashion team was you.
0:37:29 > 0:37:32- Yeah.- And you interviewed three designers, yeah?
0:37:32 > 0:37:35Yeah, so, all three ranges had something good about them.
0:37:35 > 0:37:39However, I decided to go for the high-end one purely because we could
0:37:39 > 0:37:41- make more profit there.- These were very expensive,
0:37:41 > 0:37:44up to £1,000 at wholesale price.
0:37:44 > 0:37:45- Yes.- I saw some pictures.
0:37:45 > 0:37:48My initial reaction was, is BacoFoil the new black?
0:37:48 > 0:37:51Yes, there where a few outfits there that were a bit more out there
0:37:51 > 0:37:54but I believe that they really dressed up the show and thought it
0:37:54 > 0:37:56was someone I could get behind and show that I was passionate.
0:37:56 > 0:37:58So then, this sub team, you were
0:37:58 > 0:38:00responsible for setting up the catwalk.
0:38:00 > 0:38:03That's right, yeah, we started the day off casting the models.
0:38:03 > 0:38:06You enjoyed yourself, didn't you, casting those models, Harrison?
0:38:06 > 0:38:09Yeah, I thought I'd take one for the team and they were perfect for the
0:38:09 > 0:38:10catwalk, so we did well there.
0:38:10 > 0:38:13Also, you did the front page for the magazine, right?
0:38:13 > 0:38:16We had to design the cover and put a strapline.
0:38:16 > 0:38:19She's posing as a teapot.
0:38:19 > 0:38:23Tell me about this "Britain's Top Designer 2016".
0:38:23 > 0:38:26This is a 2017 magazine.
0:38:26 > 0:38:28Yeah, well, it's quite a big award to win.
0:38:28 > 0:38:30- All right.- Stylist didn't like it.
0:38:30 > 0:38:34- No.- They got the support of the magazine because of the photograph,
0:38:34 > 0:38:35not because of the front cover.
0:38:35 > 0:38:38We tried to just use the information we had from the phone call and put
0:38:38 > 0:38:41something about Helen, as we thought at the time,
0:38:41 > 0:38:43Helen Woollams and her collection.
0:38:43 > 0:38:47- Mm-hm.- Erm, Helen's Hellavagirl, that was her designer name,
0:38:47 > 0:38:49which came to light later on.
0:38:49 > 0:38:51But I still believe that I managed to push her out as a person.
0:38:51 > 0:38:53But she didn't want to be pushed out as a person.
0:38:53 > 0:38:56She asked you to sell her brand, a range of clothing.
0:38:56 > 0:38:59It's like promoting an Elton John concert and saying,
0:38:59 > 0:39:02"Come along and see Reg Dwight," which is his real name.
0:39:02 > 0:39:05We had some balloons out there with her name on, initially, so,
0:39:05 > 0:39:07when we spoke to her, she asked if we would remove them,
0:39:07 > 0:39:09so we went forward and still did that.
0:39:09 > 0:39:11She wasn't happy, though, was she?
0:39:11 > 0:39:13I think Helen, when she got there, told you to pull them down.
0:39:13 > 0:39:15- She did.- Hmm.- But it still worked well.
0:39:15 > 0:39:18And I negotiated with her and got 10% commission.
0:39:18 > 0:39:20You were disappointed, Sarah, about the commission.
0:39:20 > 0:39:24I was frustrated because your brief was really strongly about the
0:39:24 > 0:39:25commission element.
0:39:25 > 0:39:27She was pretty dead set on the fact that it was 10%...
0:39:27 > 0:39:31Mm-hm. 10% of high ticket value items,
0:39:31 > 0:39:33could turn out to be a lot of commission.
0:39:33 > 0:39:36So, do you think the team worked well together, all three of you?
0:39:36 > 0:39:38Yeah, I believe we worked really well together.
0:39:38 > 0:39:40Yes, we did our best.
0:39:40 > 0:39:42So, let's move on to Graphene.
0:39:42 > 0:39:44Joanna, you jumped in there because you like fashion.
0:39:44 > 0:39:46Yeah, I was definitely in my happy place.
0:39:46 > 0:39:50Grumpy cat to a Cheshire cat, I think you went from.
0:39:50 > 0:39:52Yes. I thought, as project manager,
0:39:52 > 0:39:55it would be best for me to have an input in what collection we ended up
0:39:55 > 0:39:59choosing and I think the lowest price range designer was a bit more
0:39:59 > 0:40:01kind of mainstream and commercial.
0:40:01 > 0:40:04Did it occur to you you may have to sell ten times the amount?
0:40:04 > 0:40:07Yeah, but I thought that that particular collection,
0:40:07 > 0:40:08more people would buy it.
0:40:08 > 0:40:11Was it all eco-friendly and all that type of stuff, was it?
0:40:11 > 0:40:13All locally sourced, sustainable.
0:40:13 > 0:40:16We managed to negotiate 17% commission.
0:40:16 > 0:40:19And we'd get 10% discount if they buy the collection.
0:40:19 > 0:40:22So, then, you two think about how the thing is going to run.
0:40:22 > 0:40:24Michaela will dress and I will do the directing.
0:40:24 > 0:40:26Think Elizabeth's quite keen on directing.
0:40:26 > 0:40:30I guess your favourite designer could be Hugo Bossy.
0:40:30 > 0:40:33Me and James went to pitch to the magazine.
0:40:33 > 0:40:35I asked James if he would participate in the photo shoot.
0:40:35 > 0:40:38That's you, there, with the...
0:40:38 > 0:40:41- That's James.- You look like you're constipated.
0:40:41 > 0:40:44They said it was urban trend.
0:40:44 > 0:40:46Still don't really know what that means.
0:40:46 > 0:40:49The feedback from the magazine was that the background,
0:40:49 > 0:40:52which was supposed to be bamboo, was dark and boring.
0:40:52 > 0:40:54Michaela, you're in magazines,
0:40:54 > 0:40:58you should know that the front cover is the thing that attracts people.
0:40:58 > 0:41:00I also don't run a men's fashion magazine, it's construction ones,
0:41:00 > 0:41:02so very different.
0:41:02 > 0:41:04A magazine is a magazine. The principle is the same, really.
0:41:04 > 0:41:06So, you started selling.
0:41:06 > 0:41:10- Yep.- And I think, Michaela, when you're selling to these kind of very
0:41:10 > 0:41:14creative, fashionable people and I believe, Claude,
0:41:14 > 0:41:15you got a little complaint, didn't you?
0:41:15 > 0:41:17They felt offended by your sales technique.
0:41:17 > 0:41:19I was just trying to turn the sale around.
0:41:19 > 0:41:22She said no and I thought of a different angle and I don't think
0:41:22 > 0:41:24- she liked that.- A bit aggressive.
0:41:24 > 0:41:26- A bit aggressive.- I think I was pointing out...
0:41:26 > 0:41:29She didn't like it. And, Elizabeth, was you there trying to sell?
0:41:29 > 0:41:32Yes, Lord Sugar. I was. Michaela and I were working in a team together
0:41:32 > 0:41:35and we took it in teams... In turns to speak to people.
0:41:35 > 0:41:36Oh, you let someone else in, did you?
0:41:36 > 0:41:38Yes, Lord Sugar. I've taken your advice on board.
0:41:38 > 0:41:41Trying to get the last word out of you is trying to explain to
0:41:41 > 0:41:43Naomi Campbell she's going to fly economy.
0:41:43 > 0:41:45How was the general team?
0:41:45 > 0:41:47- I think really good.- Yeah, we worked very well.
0:41:47 > 0:41:49And the project manager?
0:41:49 > 0:41:50- Yeah.- Yeah, good.- Good.
0:41:50 > 0:41:52All right. Well, I think it's time
0:41:52 > 0:41:54to work out how much commission we got.
0:41:55 > 0:41:59Karren, what orders did your team secure?
0:41:59 > 0:42:04Well, Vitality had a commission of 10% and the order value was £11,015
0:42:04 > 0:42:08which gave them a commission of £1,101.50.
0:42:10 > 0:42:12Claude, what about your team, then?
0:42:12 > 0:42:15Well, Alan, as you heard, they did negotiate an excellent commission of
0:42:15 > 0:42:17- 17%.- Uh-huh.
0:42:17 > 0:42:22The orders were £25,663.50,
0:42:22 > 0:42:28giving a total commission of £4,362.80.
0:42:28 > 0:42:31Very good. Well, there you go, Graphene.
0:42:31 > 0:42:37So, getting so far in this process now, you must be flying high, so,
0:42:37 > 0:42:42to celebrate, I've arranged for you to go indoor skydiving.
0:42:43 > 0:42:48You will experience an incredible freefall sensation without having to
0:42:48 > 0:42:50throw yourself out of a plane.
0:42:50 > 0:42:52Have fun. I'll see you in a few days' time. OK?
0:42:52 > 0:42:55- Thank you very much, Lord Sugar. - Thank you, Lord Sugar.
0:42:55 > 0:42:57- Well done.- Thank you, Claude. Thank you, Karren.
0:43:05 > 0:43:06Well done.
0:43:06 > 0:43:07Well done.
0:43:09 > 0:43:14Well, Jade, seems the risk with the high-ticket item didn't come off.
0:43:14 > 0:43:18You go off and have a chat amongst yourselves and when you come back in
0:43:18 > 0:43:22here, I'm going to decide who is going to remain in the process.
0:43:22 > 0:43:24OK? Off you go.
0:43:37 > 0:43:40Go on!
0:43:40 > 0:43:41I'm feeling incredibly proud.
0:43:41 > 0:43:44I think people still continue to underestimate me.
0:43:44 > 0:43:47I'm on cloud nine. 100% think I can win.
0:43:47 > 0:43:49Oh, my God!
0:43:49 > 0:43:52Yeah, baby!
0:43:52 > 0:43:54My God, what a roller-coaster.
0:43:54 > 0:43:57I think I've had the full experience in this process.
0:43:57 > 0:43:58Top to bottom and back again.
0:44:02 > 0:44:05I couldn't have gone through more ringers than I've been through and I
0:44:05 > 0:44:08want to show Lord Sugar that I can achieve something special with his
0:44:08 > 0:44:11advice and guidance and that's what I'm here to do.
0:44:12 > 0:44:13Epic!
0:44:17 > 0:44:19I'm gutted that we've lost this task.
0:44:19 > 0:44:22- We shouldn't have.- We put on a great show, it's just, ultimately,
0:44:22 > 0:44:24it was about the sales we generated.
0:44:24 > 0:44:26I don't think it's just about the sales, though.
0:44:26 > 0:44:29There were a lot of factors that I did translate over to you guys that
0:44:29 > 0:44:32- didn't happen.- Jade's responsible for picking the designer we were to
0:44:32 > 0:44:34represent. We had no chance, really,
0:44:34 > 0:44:37of selling a large quantity of extremely out-there clothing
0:44:37 > 0:44:38at really high prices.
0:44:38 > 0:44:41I still believe I chose the right designer.
0:44:41 > 0:44:42Yes, it was a higher price point,
0:44:42 > 0:44:45but we all decided that we were going to take that risk.
0:44:45 > 0:44:47I've made the best decisions that I possibly could.
0:44:47 > 0:44:50When I've run them past Sarah, the sub team,
0:44:50 > 0:44:53I've not had that much and if you're going to be Lord Sugar's business
0:44:53 > 0:44:56partner, he doesn't want anybody who's just being carried.
0:44:56 > 0:44:59I have done a hell of a lot in this task.
0:44:59 > 0:45:01I think it's just the negotiation bit was so key.
0:45:01 > 0:45:04You wouldn't have been able to do any more than I have done,
0:45:04 > 0:45:06- I'm telling you that now for free. - I think, as project manager,
0:45:06 > 0:45:11Jade took on a lot of the responsibility and she wasn't strong
0:45:11 > 0:45:12enough to see it through.
0:45:19 > 0:45:20PHONE RINGS
0:45:20 > 0:45:23- Yes, Lord Sugar?- Can you send the three of them in, please?
0:45:35 > 0:45:38Well, I've expressed my disappointment on all
0:45:38 > 0:45:40elements of this task here.
0:45:40 > 0:45:44I've got to decide who is remaining in this process.
0:45:44 > 0:45:46Jade, I believe it was you that
0:45:46 > 0:45:49decided to go for the high-price one.
0:45:49 > 0:45:51Yes, I believe that the quality was
0:45:51 > 0:45:54there and we did all agree that it was
0:45:54 > 0:45:56the higher-end one that we were going to go for.
0:45:56 > 0:45:57On this task what went wrong is
0:45:57 > 0:46:00having the high-end fashion designer,
0:46:00 > 0:46:02people aren't going to buy large volumes.
0:46:02 > 0:46:05That's right, and the problem is because they're expensive pieces,
0:46:05 > 0:46:07Harrison and I had an uphill battle trying to sell it.
0:46:07 > 0:46:10- And...- I did ask you guys, though, I did speak to you on the phone,
0:46:10 > 0:46:13you're more than happy now to speak up now and say that was the wrong
0:46:13 > 0:46:15decision, but at the time you knew the price point...
0:46:15 > 0:46:17Yeah, but, Jade, we didn't have the information.
0:46:17 > 0:46:20You knew the price and you were happy to go with the higher-end one.
0:46:20 > 0:46:24No, no, it wasn't about that. You thought you could get passionate about the high-end items.
0:46:24 > 0:46:27I was worried, the first thoughts that crossed my mind is we're going
0:46:27 > 0:46:30- to have to talk about these. - Selling that you really do have to
0:46:30 > 0:46:33know about the fabric, the design, none of you had that ability.
0:46:33 > 0:46:35You know, the Gothic and theatrical
0:46:35 > 0:46:37thing, it turned into the Frocky Horror Show,
0:46:37 > 0:46:40never mind the Rocky Horror Show.
0:46:40 > 0:46:43Yeah, when we opened the box it was quite a shock.
0:46:43 > 0:46:46I didn't really know if they go on your head, around your waist,
0:46:46 > 0:46:47I wasn't really sure.
0:46:47 > 0:46:50Harrison, what, what were you doing in this task?
0:46:50 > 0:46:52I definitely contributed to this task.
0:46:52 > 0:46:55That's all I hear from you is, "I contributed."
0:46:55 > 0:46:57- I did.- What use were you?
0:46:57 > 0:47:00I mean they had enough mannequins so they obviously didn't use you for
0:47:00 > 0:47:04- that.- My task as the fashion director, so, yeah, I was...
0:47:04 > 0:47:07I kept things calm at the back when there is a lot of nerves flying
0:47:07 > 0:47:09around in a stressful situation.
0:47:09 > 0:47:12And I did exactly what was needed of a fashion director.
0:47:12 > 0:47:14Didn't sale anything, did you?
0:47:14 > 0:47:16Well, the idea of that was to let Sarah lead the pitches.
0:47:16 > 0:47:19She can talk about woman's fashion a lot better than I can.
0:47:19 > 0:47:22You sound as useful as a fur coat in a sauna to me.
0:47:22 > 0:47:23I'll have to disagree.
0:47:23 > 0:47:26You can disagree all you like but you seem to forget I was there.
0:47:26 > 0:47:28I saw everything you did or everything you didn't do.
0:47:30 > 0:47:34Sarah, you run a business where you negotiate with retailers.
0:47:34 > 0:47:36- I do, yes.- They ask about margins.
0:47:36 > 0:47:39- Yes.- And Jade in her own admission said,
0:47:39 > 0:47:44"I don't know anything about negotiating commission."
0:47:44 > 0:47:45Yes, that's correct.
0:47:45 > 0:47:50Which means you allowed her to go off, choose the designer,
0:47:50 > 0:47:52negotiate the commissions,
0:47:52 > 0:47:54and she hasn't got a clue how to do it.
0:47:54 > 0:47:57I thought it was fairly straightforward in terms of the negotiation.
0:47:57 > 0:48:00I didn't feel there was any depth to it. I feel like week ten we're all
0:48:00 > 0:48:02quite capable of doing a simple negotiation like that.
0:48:02 > 0:48:04I can negotiate,
0:48:04 > 0:48:06and I did get the highest percentage, I believe,
0:48:06 > 0:48:09out of Helen that I could've got on that day.
0:48:09 > 0:48:14In return for 10%, you put on a fashion show, you recruited models.
0:48:14 > 0:48:18The other thing is that you never even negotiated at all
0:48:18 > 0:48:19for volume discount.
0:48:19 > 0:48:21That was an oversight on my behalf.
0:48:21 > 0:48:24Oversight? What about if I sell six or ten?
0:48:24 > 0:48:29It was an oversight but I believe the 10% at that point in time was
0:48:29 > 0:48:31the best amount that she was going to give me.
0:48:31 > 0:48:35It's frustrating because part of me did feel that I should've gone on
0:48:35 > 0:48:36the fashion designer meet.
0:48:36 > 0:48:38I felt there was a lot to do in terms of planning.
0:48:38 > 0:48:41It's just unfortunate, I think, that Jade was on her own on that side.
0:48:41 > 0:48:43The observation of both Claude and
0:48:43 > 0:48:47Karren is that you kind of just go along with it.
0:48:47 > 0:48:50You don't step in early enough and say,
0:48:50 > 0:48:53"Whoa, whoa, hold on, you shouldn't be doing that."
0:48:53 > 0:48:55I take that on board and I'm very happy to be more vocal
0:48:55 > 0:48:58- if I need to be.- So who's responsible for the failure, then, here?
0:48:58 > 0:48:59Jade, I think didn't negotiate a
0:48:59 > 0:49:01good enough deal and cost us the task.
0:49:02 > 0:49:06And Harrison, why should I consider you to remain in this process?
0:49:06 > 0:49:09You're not going to find anyone with the drive or determination that I've
0:49:09 > 0:49:11got. To even get to task ten
0:49:11 > 0:49:15shows the determination and passion I've got is second to none.
0:49:17 > 0:49:19All right, well, look.
0:49:19 > 0:49:22I'm going to have a chat with Claude
0:49:22 > 0:49:24and Karren because it's a big decision
0:49:24 > 0:49:27now as to who's going to remain, OK?
0:49:27 > 0:49:29You three go and step outside at the moment.
0:49:36 > 0:49:38Sarah, we've had had three losses on the trot.
0:49:38 > 0:49:42Sometimes in business you just can't avoid confrontation.
0:49:42 > 0:49:46I do worry about her ability to be able to confront difficult people.
0:49:47 > 0:49:50Jade, I mean, she has admitted that she made the mistake on this,
0:49:50 > 0:49:52made the mistake on that.
0:49:52 > 0:49:56I think she's got her skills but I think she's not the full package.
0:49:56 > 0:49:59I mean, Harrison, from what I can see he's enthusiastic.
0:49:59 > 0:50:01He's his own one-man fan club.
0:50:01 > 0:50:06He thinks he's done wonderfully, I haven't seen anything.
0:50:06 > 0:50:07PHONE RINGS
0:50:07 > 0:50:08Yes, Lord Sugar.
0:50:08 > 0:50:10Can you send the three of them in, please?
0:50:10 > 0:50:12You can go to the boardroom now.
0:50:24 > 0:50:27Ladies and gentlemen, this is such an important event,
0:50:27 > 0:50:32this tenth week, because, you know, possibly one of you here might come
0:50:32 > 0:50:34on to be my business partner.
0:50:34 > 0:50:36OK?
0:50:36 > 0:50:40So, Sarah you lost three in a row and I'm wondering
0:50:40 > 0:50:42whether you are sliding
0:50:42 > 0:50:45off the edge of a cliff here because on this particular task you didn't
0:50:45 > 0:50:47sell that much.
0:50:47 > 0:50:49I was selling £1,000 dresses with materials,
0:50:49 > 0:50:52fabrics, things I had absolutely no knowledge or understanding of.
0:50:52 > 0:50:55And we had picked the high-end range which meant we couldn't zoom around,
0:50:55 > 0:50:58we had to kind of spend a bit time with people looking at the pieces.
0:50:58 > 0:51:00I still managed to speak to eight people within that time frame,
0:51:00 > 0:51:02though, and sold over £3,000 worth.
0:51:02 > 0:51:05But Jade had had all the information, we were selling blind.
0:51:05 > 0:51:08You'd seen... No, you'd heard the pitch that I'd given...
0:51:08 > 0:51:11No, I was dressing 12 models, making sure the event went well.
0:51:11 > 0:51:14No, because Harrison and I are not high-end fashion gurus so it was
0:51:14 > 0:51:16- difficult trying to talk to women. - I'm not a high-end fashion guru.
0:51:16 > 0:51:19You certainly don't know much about fashion.
0:51:19 > 0:51:22I think the fashion police would want to breathalyse you, actually.
0:51:22 > 0:51:23Jade, bearing in mind that you have
0:51:23 > 0:51:28admitted certain mistakes to me here today, you know,
0:51:28 > 0:51:32on picking the wrong product, not negotiating for bulk quantity,
0:51:32 > 0:51:36can you tell me who you think, then, is responsible for the failure of
0:51:36 > 0:51:37the task out of the three of you?
0:51:37 > 0:51:40I'd have to say that Harrison didn't contribute anywhere near as much as
0:51:40 > 0:51:43anybody else to this task. I have put myself out there...
0:51:43 > 0:51:46- In what bit?- Well, exactly, in what bit, what have you done?
0:51:46 > 0:51:48What part didn't I contribute?
0:51:48 > 0:51:51What have you done? I'm no negotiating or fashion expert but
0:51:51 > 0:51:55I put myself out there to make sure that I prove to you that I'm
0:51:55 > 0:51:57adaptable and I can do anything that you set me to do.
0:51:57 > 0:52:00Yeah, that's great. I did definitely adapt to the task.
0:52:00 > 0:52:02I set up the room, I was there to do that.
0:52:02 > 0:52:03By the sounds of things,
0:52:03 > 0:52:06it sounds like he's put out some chairs over the whole task.
0:52:06 > 0:52:08You've literally just said that one second ago, so...
0:52:08 > 0:52:10That is exactly how it feels, though.
0:52:10 > 0:52:12Well, you felt that for two seconds.
0:52:12 > 0:52:14- What have you done? - Every single thing on the task that
0:52:14 > 0:52:16we had to do, were done. So that's exactly what we did.
0:52:16 > 0:52:20- What?- I can't do your job for you. - So, so what element... Did you sell? No. Did you negotiate?
0:52:20 > 0:52:22No. Right, so what have you done?
0:52:22 > 0:52:23Now you're going down this road,
0:52:23 > 0:52:26the failure of this task is you picked the wrong fashion line.
0:52:26 > 0:52:28I wasn't going to put myself in picking women's fashion because if
0:52:28 > 0:52:31we got it wrong you'd say, "Harrison, why did you..."
0:52:31 > 0:52:34But that's a cop out, there's so many elements of this that I don't
0:52:34 > 0:52:37feel comfortable with but I still go ahead and put myself forward to do it.
0:52:37 > 0:52:39Harrison, why didn't you do any selling?
0:52:39 > 0:52:41So, on women's sales I wanted Sarah to take the lead.
0:52:41 > 0:52:45She's going to be able to talk about women's fashion a lot better than me.
0:52:45 > 0:52:47I don't expect you to be a fashion expert,
0:52:47 > 0:52:49I want to see how quick you can adapt.
0:52:49 > 0:52:54Pick things up. And so you should've been capable to do a bit of selling
0:52:54 > 0:52:56instead of stepping back.
0:52:56 > 0:52:59I wouldn't say I stepped back, I haven't step back from any task,
0:52:59 > 0:53:01- you'll see that... - Well, I haven't seen it.
0:53:01 > 0:53:02You didn't even bother to put
0:53:02 > 0:53:04yourself forward for that negotiation.
0:53:04 > 0:53:08I have just as much experience doing that as you do yet there I am putting myself forward for it
0:53:08 > 0:53:11- and you haven't.- I think you've worn more women's dresses than I have.
0:53:11 > 0:53:15Harrison, you say that your best ability is "to adapt to his surroundings".
0:53:15 > 0:53:17100%, I think I've proved that.
0:53:17 > 0:53:20Well, I threw you in this fashion business thing, you didn't adapt to
0:53:20 > 0:53:24- it, did you?- I definitely adapted to the fashion surrounding.
0:53:24 > 0:53:27I was literally backstage of a catwalk directing the catwalk.
0:53:27 > 0:53:29But you put yourself in a position
0:53:29 > 0:53:30where you're not going to get penalised
0:53:30 > 0:53:32for doing anything cos you didn't do anything.
0:53:32 > 0:53:34What, what are you talking about...
0:53:34 > 0:53:36There was only one position to go in and I got it right,
0:53:36 > 0:53:39- so what are you talking about?- None of the decisions were difficult so I
0:53:39 > 0:53:41think Jade, unfortunately, on day one,
0:53:41 > 0:53:43those decisions we were working with them on day two,
0:53:43 > 0:53:45they were irreversible. We didn't have a brand.
0:53:45 > 0:53:48- We didn't have a strategy...- You didn't have anything to do really on
0:53:48 > 0:53:51- the day.- We did Jade, we...- I had to take on a lot of responsibility just
0:53:51 > 0:53:53- with this and negotiating. - Yeah, but Jade this is
0:53:53 > 0:53:56week ten, you're going into business with Lord Sugar,
0:53:56 > 0:53:58you have to be capable, you have to be competent.
0:53:58 > 0:54:00You have to be confident with your decisions and you
0:54:00 > 0:54:03have to communicate with your team, it's basic business knowledge.
0:54:03 > 0:54:04You should've done that negotiation...
0:54:04 > 0:54:07I should've. Next time I will because I've been
0:54:07 > 0:54:09given feedback that I need to be more vocal and passionate and
0:54:09 > 0:54:11perhaps that is something I need to take on board.
0:54:11 > 0:54:13Sarah, in your own admission here,
0:54:13 > 0:54:16Sarah confesses she's not tough enough.
0:54:16 > 0:54:18This is what we've actually been talking about here today, isn't it?
0:54:18 > 0:54:20Lord Sugar, I'm definitely tough,
0:54:20 > 0:54:23I have no problem doing hard negotiations, I have no problem
0:54:23 > 0:54:26sacking, disciplining, doing whatever I need to do in my business.
0:54:26 > 0:54:28I have absolutely no problem doing that.
0:54:28 > 0:54:30Who's responsible for the failure of this task?
0:54:30 > 0:54:32Jade's responsible. It was poor
0:54:32 > 0:54:34decision-making on day one and I think at
0:54:34 > 0:54:36this stage in the process there's no excuses,
0:54:36 > 0:54:38you have to be able to do basic things like negotiate.
0:54:38 > 0:54:40You made decisions but then you didn't follow through,
0:54:40 > 0:54:42you didn't communicate even the brand name.
0:54:42 > 0:54:44We had the lady's name up there and it wasn't her brand name,
0:54:44 > 0:54:47- it's a simple thing.- You were capable of speaking to me about it.
0:54:47 > 0:54:50At 2pm in the afternoon, we were trying to dress 12 models, which we also did.
0:54:50 > 0:54:53- So, it was too late, decisions were too late.- Dressing the 12 models in
0:54:53 > 0:54:56comparison to the fact that I did negotiate, I did pick out the line,
0:54:56 > 0:54:57I've done all of that,
0:54:57 > 0:55:00it's better than Harrison being able to put out some chairs.
0:55:00 > 0:55:03Well, look, I think I've heard enough.
0:55:05 > 0:55:07So I'm going to try and summarise.
0:55:07 > 0:55:13Sarah, this last three weeks you seem to have slipped back a bit and
0:55:13 > 0:55:16that worries me as to whether you got the staying power
0:55:16 > 0:55:18in business at all.
0:55:18 > 0:55:22And Jade, you admitted all of the errors and
0:55:22 > 0:55:25mistakes that were made in this task.
0:55:25 > 0:55:28But, Harrison, I don't know what you did on this task.
0:55:28 > 0:55:32In fact, I've had a bit of a problem understanding what you did on other
0:55:32 > 0:55:36tasks. It is with regret, Harrison, you're fired.
0:55:38 > 0:55:41Cheers. Thanks for the opportunity.
0:55:48 > 0:55:52Ladies, this is an important stage.
0:55:52 > 0:55:55I've got to make some important decisions here today.
0:55:55 > 0:55:57Jade, this was a big mess up.
0:55:57 > 0:56:00I've definitely been able to prove myself in the other tasks though and
0:56:00 > 0:56:03- the business plan that I've got... - Yeah, yeah, Jade, Jade,
0:56:03 > 0:56:06I don't want to hear any more, I'm sorry. You're fired.
0:56:06 > 0:56:09Thank you for the opportunity, it's been unbelievable, thank you.
0:56:16 > 0:56:19Sarah, I'm going to let you remain.
0:56:19 > 0:56:22Go back to the house, take on board all that has been said.
0:56:22 > 0:56:23I will, thank you so much.
0:56:35 > 0:56:37I took a risk with this task,
0:56:37 > 0:56:41it didn't pay off but overall I really did deserve
0:56:41 > 0:56:43to be in that final five.
0:56:43 > 0:56:45Feeling gutted to go out on the last task.
0:56:45 > 0:56:48Still make a success of the business, will become a household
0:56:48 > 0:56:49name, I was so close.
0:56:51 > 0:56:53- Who's coming back?- Harrison.
0:56:53 > 0:56:58- I think Sarah.- My heart says Jade, my head says Sarah.
0:56:58 > 0:56:59But I want Harrison here too.
0:56:59 > 0:57:02- Room for one more? - Yeah!
0:57:05 > 0:57:0913 people have gone and we're left and we've got to now show what we're
0:57:09 > 0:57:12- about.- The next bit is easy, it's all about your own business.
0:57:12 > 0:57:15All they're going to do is pull up everything from your past.
0:57:15 > 0:57:19- Your whole history.- Your whole history, there'll be things that you don't even remember!
0:57:19 > 0:57:22- I'm clean as a whistle. - Don't you dare!
0:57:25 > 0:57:28Now, the final five remain.
0:57:29 > 0:57:36The search for Lord Sugar's next business partner continues.
0:57:36 > 0:57:38- Next time...- Oh, my God.
0:57:38 > 0:57:41- ..business plans... - Don't be sick.
0:57:41 > 0:57:43..under the microscope.
0:57:43 > 0:57:46Three million, six million, nine million is not achievable.
0:57:46 > 0:57:48- It's not going to happen. - Do I look simple to you?
0:57:48 > 0:57:50I mean this with all respect.
0:57:50 > 0:57:52I don't think you're being very respectful.
0:57:52 > 0:57:54I think you should take your tone down.
0:57:54 > 0:57:56And in the boardroom...
0:57:56 > 0:57:57You have no experience.
0:57:57 > 0:57:59..a dissection.
0:57:59 > 0:58:04I can't see this scaling up and so whether I'm right or wrong,
0:58:04 > 0:58:05you're fired.