0:00:02 > 0:00:06Lord Sugar's on the search for a brand-new business partner.
0:00:06 > 0:00:10This is a business proposition from heaven.
0:00:10 > 0:00:14On offer, a £250,000 investment.
0:00:14 > 0:00:17- We need to go now.- Run.
0:00:17 > 0:00:18Oh, my God!
0:00:18 > 0:00:2318 candidates have been whittled down to a final five.
0:00:23 > 0:00:25To infinity and beyond!
0:00:25 > 0:00:27Your behaviour is ridiculous.
0:00:27 > 0:00:29Can you actually physically do it?
0:00:29 > 0:00:32- No.- With a life-changing prize...
0:00:32 > 0:00:34You've done extremely well to get here.
0:00:34 > 0:00:36..who will reach the final?
0:00:36 > 0:00:38You're fired. You're fired.
0:00:38 > 0:00:40You will not be my business partner.
0:00:40 > 0:00:42You're fired.
0:00:43 > 0:00:49This programme contains some strong language.
0:00:49 > 0:00:55- Previously...- You're going to act as fashion agents at your very own
0:00:55 > 0:00:59- catwalk show.- Cash in on clothing.
0:00:59 > 0:01:02- I won't be putting myself forward for project manager.- I think you're probably best placed.
0:01:02 > 0:01:05In the spotlight, team leader Jade...
0:01:05 > 0:01:08Maybe she could be like this.
0:01:08 > 0:01:10..took a punt on premium pieces.
0:01:10 > 0:01:11Like a gold ghost.
0:01:11 > 0:01:13But with a branding boo-boo...
0:01:13 > 0:01:15She goes by another name.
0:01:15 > 0:01:17..and luxury prices...
0:01:17 > 0:01:20- Is there any flexibility with the price?- We haven't got any movement.
0:01:20 > 0:01:21..orders were slim.
0:01:21 > 0:01:23It is just far too high.
0:01:23 > 0:01:25On the other team...
0:01:25 > 0:01:27I would love to be project manager.
0:01:27 > 0:01:29..Joanna picked affordable clothing.
0:01:29 > 0:01:32The one that we're going for is cheaper than the other designer.
0:01:32 > 0:01:35Despite supermodel-sized strops...
0:01:35 > 0:01:36We need to just start running through it.
0:01:36 > 0:01:39Do you want me to direct it or do you want me to make a mess of it?
0:01:39 > 0:01:41..their collection sold well.
0:01:41 > 0:01:44You might as well just take the whole one and I'll give you 10% off.
0:01:44 > 0:01:45- Go for it.- Yeah?- Yeah!
0:01:45 > 0:01:47In the boardroom,
0:01:47 > 0:01:49Joanna had it all sewn up.
0:01:49 > 0:01:54The orders were £25,663.50.
0:01:54 > 0:01:58- Very good!- On the losing team, Sarah got shirty.
0:01:58 > 0:02:02If you're going into business with Lord Sugar, you have to be capable, you have to be competent.
0:02:02 > 0:02:04But Harrison got clobbered.
0:02:04 > 0:02:06Harrison, you're fired.
0:02:06 > 0:02:08And Jade was hung out to dry.
0:02:08 > 0:02:10This was a big mess-up.
0:02:10 > 0:02:12You're fired.
0:02:12 > 0:02:15Now, the final five remain
0:02:15 > 0:02:18to fight for the chance to become
0:02:18 > 0:02:20Lord Sugar's business partner.
0:02:29 > 0:02:33One week till Lord Sugar makes his final choice.
0:02:35 > 0:02:37You got through that boardroom. How'd you do it?
0:02:37 > 0:02:40It was the worst by far.
0:02:40 > 0:02:43Hey, aren't you hard?!
0:02:43 > 0:02:45Down to five, now. We've got to carry on.
0:02:50 > 0:02:52PHONE RINGS
0:02:52 > 0:02:53Here we go.
0:02:57 > 0:03:01- Hello.- Good morning. Lord Sugar would like you to meet him
0:03:01 > 0:03:05tomorrow morning at 34-37 Liverpool St.
0:03:05 > 0:03:08- Please bring your business plans with you.- Goodbye.
0:03:08 > 0:03:12Joanna! James! Michaela!
0:03:17 > 0:03:21- Right.- We have to be in Liverpool St tomorrow morning with our
0:03:21 > 0:03:24- business plans.- I'm absolutely bricking it, I'm not going to lie.
0:03:24 > 0:03:27Who is going to be Lord Sugar's next business partner?
0:03:27 > 0:03:29Me, and I'll give you all a job.
0:03:29 > 0:03:32- Oh, thanks, mate!- Not you!
0:03:36 > 0:03:37For the final five...
0:03:39 > 0:03:42..one last chance to go over their business plans.
0:03:42 > 0:03:44It's set to expand by 70%.
0:03:44 > 0:03:46It's hard to remember everything.
0:03:46 > 0:03:50I think I've got a natural aura of...
0:03:50 > 0:03:51..infectiousness.
0:03:51 > 0:03:54James White has three years' experience
0:03:54 > 0:03:58as an IT recruitment consultant with a major company.
0:03:58 > 0:04:01I know that I'm a credible candidate, I know that my experiences speak for itself.
0:04:01 > 0:04:05This would generate more than 100,000 gross profit.
0:04:05 > 0:04:07I can't sleep properly. I just wake up and I'm thinking...
0:04:07 > 0:04:09- ..I'm going to win this!- Er...
0:04:11 > 0:04:13SHE SIGHS
0:04:13 > 0:04:18Michaela Wain already owns several companies and boasts a turnover
0:04:18 > 0:04:20of £2.7 million.
0:04:21 > 0:04:24I know how to start a business but I just don't know how to take it to
0:04:24 > 0:04:27that next level, and that's why I've come into this.
0:04:27 > 0:04:31But I've not had an interview for 13 years and I just say
0:04:31 > 0:04:33inappropriate things.
0:04:33 > 0:04:36Oh, God, I'm just going to embarrass myself!
0:04:36 > 0:04:38OK, let's hope Lord Sugar's got a sweet tooth!
0:04:39 > 0:04:44Confectionery gift company owner Sarah Lynn has spent the past
0:04:44 > 0:04:46seven years building up her business.
0:04:46 > 0:04:48I'm a rounded, full package.
0:04:48 > 0:04:51I'm doing the business that I'm talking about.
0:04:51 > 0:04:54An investment from Lord Sugar would allow me to scale the business up
0:04:54 > 0:04:55and really see it soar.
0:04:55 > 0:04:58So I'm excited, feel fully credible and, yeah,
0:04:58 > 0:05:03- raring to go.- I've really missed you guys, I really have.
0:05:03 > 0:05:07Florist Elizabeth McKenna has been singled out by Lord Sugar for both
0:05:07 > 0:05:10praise and criticism.
0:05:10 > 0:05:13God, you're as big as I am and that's saying something!
0:05:13 > 0:05:17My wildest dreams had me in the final five.
0:05:17 > 0:05:20Lord Sugar could have sacked me at various different occasions and I
0:05:20 > 0:05:22think he saw something to keep me in.
0:05:22 > 0:05:25He gave me a cheeky smile the last time he sent me back to this house
0:05:25 > 0:05:28and I'm going to take that cheeky smile back to him and say, "Come on,
0:05:28 > 0:05:29"let's take it a bit further."
0:05:29 > 0:05:31Oh, my God, I can't say that!
0:05:34 > 0:05:36Right, what says "winner's outfit"?
0:05:36 > 0:05:39Despite being the youngest candidate...
0:05:39 > 0:05:43The legendary power-shoulder blazer?
0:05:43 > 0:05:48..politics graduate Joanna Jarjue has the best track record in the process.
0:05:49 > 0:05:51I've won eight out of ten tasks.
0:05:51 > 0:05:54I've also won both project management tasks that I've run.
0:05:54 > 0:05:58Some people might have thought I was the underdog but I've come back fighting every week.
0:05:58 > 0:06:03Literally my eye is on the ball and the ball has £250,000 written on it.
0:06:16 > 0:06:19So, James, how are you feeling on your final day? Cos it's going to be an all-girl final.
0:06:19 > 0:06:22- Oh...- As you know! - That's fighting talk.
0:06:22 > 0:06:25It won't be bad coming third.
0:06:39 > 0:06:42Just trying to get in the zone, now, just get focused.
0:06:42 > 0:06:44Yeah.
0:06:44 > 0:06:47I haven't got butterflies in my stomach, but something's flapping in there.
0:06:52 > 0:06:55In the heart of London's financial district...
0:06:57 > 0:06:58..their destination...
0:07:00 > 0:07:02..the Crosspoint building.
0:07:24 > 0:07:26- Good morning. - ALL: Good morning, Lord Sugar.
0:07:26 > 0:07:32Now, this building represents one of my company's most recent investments.
0:07:32 > 0:07:34And in order to develop this building,
0:07:34 > 0:07:39every square inch has been gone over with a fine-tooth comb.
0:07:39 > 0:07:43And that is exactly what's going to happen to your business plans today.
0:07:43 > 0:07:49I've asked four of my most trusted business advisors, including Claude,
0:07:49 > 0:07:54to go over your plans in minute detail.
0:07:54 > 0:07:55And they won't miss a trick,
0:07:55 > 0:07:58so you'd better hope everything is in order.
0:07:59 > 0:08:02So, I'd like you to hand over your business plans now
0:08:02 > 0:08:04to Claude and Karren.
0:08:11 > 0:08:15Well, good luck, and when I see you in the boardroom tomorrow,
0:08:15 > 0:08:20I'm going to decide which two of you are going to go through to the final.
0:08:20 > 0:08:21Off you go.
0:08:26 > 0:08:29Lying in wait, four merciless interviewers.
0:08:31 > 0:08:33Getting to the heart of matters,
0:08:33 > 0:08:36managing director of a £1 billion media agency...
0:08:36 > 0:08:39You know there's an expression that someone's too nice?
0:08:39 > 0:08:41I have had that in this process...
0:08:41 > 0:08:42..Claudine Collins.
0:08:42 > 0:08:45..but I don't feel anyone on the outside world would describe me as
0:08:45 > 0:08:49- not tough enough.- And yet in your application form you said there have
0:08:49 > 0:08:52been many times when you've not been tough enough.
0:08:52 > 0:08:54- Did I?- You did.
0:08:57 > 0:09:00Publishing supremo Mike Suter.
0:09:00 > 0:09:03You went straight from university into recruitment.
0:09:03 > 0:09:05- I did.- And you've done pretty well, is that right?
0:09:05 > 0:09:07Reading between the lines.
0:09:07 > 0:09:10Yeah, I did do pretty well in the company I was in.
0:09:10 > 0:09:12You said in your application you left under a cloud.
0:09:12 > 0:09:14That is correct, yes.
0:09:14 > 0:09:16Did they sack you?
0:09:16 > 0:09:18They did, yeah.
0:09:21 > 0:09:26Having scrutinised the candidates for ten weeks, Claude Littner.
0:09:26 > 0:09:29Michaela, throughout this process you kind of go into
0:09:29 > 0:09:32disinterested mode or to playful mode.
0:09:32 > 0:09:34In absolutely everything I've done I've tried 100%.
0:09:34 > 0:09:37There's some things that I'm just not good at, and nobody is perfect.
0:09:37 > 0:09:40- I'm sure there's things that you're not good at, Claude.- Really?
0:09:44 > 0:09:50Also unleashed on the business plans, founder of a global design company...
0:09:50 > 0:09:52"We have a face, we show it."
0:09:52 > 0:09:53..Linda Plant.
0:09:53 > 0:09:55- What does that mean? - You can ring me, speak to me,
0:09:55 > 0:09:58I'll talk to you about what I've got and I'll make you something to send
0:09:58 > 0:10:01to one of your clients and show that I care about you as much as you care
0:10:01 > 0:10:03about them.
0:10:03 > 0:10:05Sounds rubbish.
0:10:12 > 0:10:14- What's your motto? - No guts, no glory.
0:10:14 > 0:10:16No guts, no glory. That suits me.
0:10:19 > 0:10:22- Good luck, Elizabeth.- I wish that was a bourbon, I tell you.
0:10:23 > 0:10:27I'm scared of throwing my guts up, though, and then losing all the glory.
0:10:29 > 0:10:31You are the master of your own destiny.
0:10:31 > 0:10:33It's all about you, now.
0:10:33 > 0:10:35- Let's do this.- LIFT: Doors open.
0:10:42 > 0:10:46So, Elizabeth, describe the business that you want Lord Sugar to invest
0:10:46 > 0:10:48£250,000 in.
0:10:48 > 0:10:52OK, well, I currently run a business that is three florists that are linked together.
0:10:52 > 0:10:55My business structure is very, very, um...
0:10:56 > 0:10:58What's the word I want?
0:10:58 > 0:10:59Um...
0:11:00 > 0:11:02No, I've lost my word, let me find it.
0:11:03 > 0:11:06Um, efficient. I have a very,
0:11:06 > 0:11:09very efficient way that I run my business and my plan is to extend
0:11:09 > 0:11:12the corporate gifting side of the business dramatically,
0:11:12 > 0:11:15offering a service that can be made up centrally and be sent
0:11:15 > 0:11:17around the country.
0:11:17 > 0:11:19You're describing...
0:11:19 > 0:11:21..an online florist.
0:11:21 > 0:11:24You're doing nothing different so far as I can see.
0:11:27 > 0:11:28Hello, Claude.
0:11:33 > 0:11:37Joanna, task one, there was a flare-up with Bushra.
0:11:37 > 0:11:39Task two, you fell out with Jade.
0:11:39 > 0:11:43Task three, you created tension because you thought your views were
0:11:43 > 0:11:47not being listened to. You've always got an argument one inch away from
0:11:47 > 0:11:52where we are. So I'm astounded that you've got to this stage.
0:11:52 > 0:11:54But you're here,
0:11:54 > 0:11:58so can you just explain exactly what this business is?
0:11:58 > 0:12:02Basically the business is like an Asos for work where it's to provide
0:12:02 > 0:12:06appropriate and stylish clothing for women in office-based scenarios.
0:12:06 > 0:12:07- So...- OK.
0:12:07 > 0:12:11Well, I think the idea is not a bad one, OK,
0:12:11 > 0:12:13but I have some knowledge of the fashion industry.
0:12:13 > 0:12:15- Yeah.- So I want you to explain to me how you'd go about it.
0:12:15 > 0:12:18I would call wholesalers and see if they can send me some catalogues
0:12:18 > 0:12:20of the kind of things that they actually stock.
0:12:20 > 0:12:23Yeah. They're not going to send you a catalogue because it just doesn't
0:12:23 > 0:12:25work that way - it's a fast-moving pace of product.
0:12:25 > 0:12:28Anyway, let us assume you've got the stock, the customer buys it.
0:12:28 > 0:12:30And then she tries it on...
0:12:30 > 0:12:32Doesn't really like it, so you've got a return.
0:12:32 > 0:12:34When it comes back, it's frankly unsaleable.
0:12:34 > 0:12:36The outsourced service that I've picked,
0:12:36 > 0:12:40they're going to go through all the clothing, re-tag it, clean it,
0:12:40 > 0:12:42- do everything... - No-one's going to do that.
0:12:44 > 0:12:47Basically, you've got a passion for it, that's a tick in the box.
0:12:47 > 0:12:49You've got no other ticks in the box.
0:12:49 > 0:12:51You don't know how much you don't know
0:12:51 > 0:12:53because you don't know.
0:12:53 > 0:12:55- Yeah.- LIFT: Doors closing.
0:12:57 > 0:13:00Definitely cannot get any worse than that.
0:13:00 > 0:13:02- What was it like?- I was just like... - JOANNA BREATHES RAPIDLY
0:13:02 > 0:13:05- Was he tough?- Yeah.- So do you think you came over well?
0:13:05 > 0:13:06No.
0:13:08 > 0:13:11How'd you think Elizabeth's coping? She's been in there ages.
0:13:13 > 0:13:15How would you describe your temperament?
0:13:15 > 0:13:17My temperament can be mixed.
0:13:17 > 0:13:23OK. OK. That probably explains reviews which I have read online...
0:13:23 > 0:13:25- Yeah.- ..about your business.
0:13:27 > 0:13:31Somebody had "the unfortunate experience of speaking to Elizabeth.
0:13:31 > 0:13:33"She was angry and shouting."
0:13:34 > 0:13:36Somebody else said, "Avoid like the plague."
0:13:36 > 0:13:39- I have...- How does that make you feel?
0:13:39 > 0:13:42It absolutely cuts me to the core that people would say that when
0:13:42 > 0:13:44somebody's worked very, very hard.
0:13:44 > 0:13:47I am the sort of person that will say, "No, actually, enough's enough."
0:13:47 > 0:13:49So you disagree, you weren't rude?
0:13:49 > 0:13:50I disagree.
0:13:53 > 0:13:56ELIZABETH GROANS LIFT: Doors opening.
0:13:59 > 0:14:01- Hiya.- Hello.
0:14:05 > 0:14:07So tell me a bit about yourself.
0:14:07 > 0:14:10I grew up in Bolton, if you can't tell by my accent.
0:14:10 > 0:14:16- I can tell.- My mum was poor, she was on her own at 23 with three kids,
0:14:16 > 0:14:18so we just didn't have an awful lot.
0:14:18 > 0:14:20Not that I didn't like my childhood, it was amazing, I love my brothers.
0:14:20 > 0:14:25But I wouldn't want my son to get benefits and free school uniforms
0:14:25 > 0:14:29and all that. So I started the business, grafted and took it to
0:14:29 > 0:14:30- where it is.- OK.
0:14:30 > 0:14:35So tell me, what is the biggest misconception about you?
0:14:35 > 0:14:37People always think I'm confident,
0:14:37 > 0:14:43because when I get nervous, you know, like, I talk loud and I say inappropriate things, perhaps,
0:14:43 > 0:14:47just anything so that people don't know that inside I am crumbling.
0:14:47 > 0:14:49Why do you have a problem with your confidence?
0:14:49 > 0:14:52I don't like feeling like I'm being judged or something.
0:14:52 > 0:14:53And you've heard how I speak, like,
0:14:53 > 0:14:58I know obviously I'm going to come down to London and you're all like, "Oh, hello," and I'm like, "Easy."
0:14:58 > 0:15:01I guess it comes from an insecure place. I don't know why.
0:15:01 > 0:15:05I think it's concerning, because Lord Sugar wants someone that is
0:15:05 > 0:15:06confident in themselves.
0:15:06 > 0:15:08Yeah, but when it comes to business, like, I'm not insecure,
0:15:08 > 0:15:12I don't feel insecure. If there's a problem, I sort it out.
0:15:12 > 0:15:16But if it's other things, like all this now...
0:15:16 > 0:15:17Isn't great.
0:15:22 > 0:15:23- Hello, Sarah Lynn.- Hello.
0:15:23 > 0:15:27Can you describe for me the business that you want Lord Sugar to invest in?
0:15:27 > 0:15:31So it's to build on the small business I've built, and we source
0:15:31 > 0:15:36unusual and classic confectionery and we repack it into boxes and bags
0:15:36 > 0:15:38and we sell it in retailers and online.
0:15:38 > 0:15:42Your website will presumably play quite a significant role
0:15:42 > 0:15:44- in delivering your vision, wouldn't it?- Yes.
0:15:44 > 0:15:47When I went on your existing website,
0:15:47 > 0:15:50much of it simply didn't work.
0:15:51 > 0:15:56Weddings and Events didn't work, Treats Tuesday didn't work,
0:15:56 > 0:15:59Signature Lines didn't work.
0:15:59 > 0:16:00That's really frustrating to hear.
0:16:00 > 0:16:02It was very poor.
0:16:03 > 0:16:05I want to turn to your brand.
0:16:07 > 0:16:10- This is one of your products, isn't it?- Yes, it is.
0:16:10 > 0:16:12Can you describe what's on the table in front of you?
0:16:12 > 0:16:15I think it's fantastic. It's fun, it's unique, it's beautiful.
0:16:15 > 0:16:18- So this is a unique product? - That's correct.
0:16:21 > 0:16:22Here's one of your competitors.
0:16:25 > 0:16:28Here's another one of your competitors.
0:16:29 > 0:16:32Now, to me, that just looks exactly the same.
0:16:33 > 0:16:36I... So, to me, they don't look the same.
0:16:36 > 0:16:38- They're identical.- It's hand-packed.
0:16:38 > 0:16:41That won't make any difference to the consumer.
0:16:41 > 0:16:45Er... I think the bow on the top adds to the value of it.
0:16:45 > 0:16:47So it's the bow?
0:16:52 > 0:16:55Every other situation in life that you can imagine,
0:16:55 > 0:16:58James's smooth talking will get him somewhere.
0:16:58 > 0:16:59Claude just doesn't care.
0:17:01 > 0:17:05All right, James, let's just talk a little bit about this business plan.
0:17:05 > 0:17:07It's an IT recruitment business.
0:17:07 > 0:17:10We're currently looking at digital technology,
0:17:10 > 0:17:13the cyber-security industry. The clients that I'm actually targeting,
0:17:13 > 0:17:16these are clients that I had when I was with my previous company.
0:17:16 > 0:17:18OK. So it is a fresh start?
0:17:18 > 0:17:22- Yeah.- And yet you are being completely crazy with the numbers.
0:17:22 > 0:17:26You know, year three, for example, where allegedly you're making £9 million.
0:17:26 > 0:17:28- Yeah.- That's absolutely ridiculous.
0:17:29 > 0:17:32They're very, very ambitious numbers.
0:17:32 > 0:17:34All these, three million, six million, nine million, 12 million...
0:17:34 > 0:17:37Oh, they just scream ludicrous.
0:17:37 > 0:17:41I was earning, like, 200,000 a year just myself.
0:17:41 > 0:17:43- It's like...- It's a different thing.
0:17:43 > 0:17:47Your plan relies on some major companies becoming your client.
0:17:47 > 0:17:51When you are with a substantial, established company and you make a
0:17:51 > 0:17:54phone call to that big company over there, they'll take your call,
0:17:54 > 0:17:56- you're going to get a great opportunity.- Yeah.
0:17:56 > 0:18:00When you phone up as a small business and say, "It's James here,"
0:18:00 > 0:18:01you don't get the time of day.
0:18:01 > 0:18:05I know how it works and I'm here to achieve it.
0:18:05 > 0:18:07But it's not achievable. It's not going to happen.
0:18:12 > 0:18:14Linda.
0:18:14 > 0:18:16Just get through it, don't be sick.
0:18:16 > 0:18:19LIFT: Doors opening.
0:18:21 > 0:18:25In your executive summary you say your business will effectively
0:18:25 > 0:18:29provide a comprehensive database of all constructive projects being
0:18:29 > 0:18:31undertaken throughout the UK.
0:18:31 > 0:18:34Yeah, it's a website that will tell you about all the planning
0:18:34 > 0:18:36permissions, and plumbers, roofers,
0:18:36 > 0:18:41builders and whatnot will subscribe to this to find jobs.
0:18:41 > 0:18:44And how are you getting the planning applications?
0:18:44 > 0:18:47The majority of it would come from councils and then it would be the
0:18:47 > 0:18:50researchers' job to then go into it and get the finer details.
0:18:50 > 0:18:53So how many researchers will you have in year one?
0:18:53 > 0:18:57- Ten.- And how many planning applications do you anticipate per month?
0:18:57 > 0:18:59It would be thousands.
0:18:59 > 0:19:03Doesn't that require a really substantial amount of manpower?
0:19:03 > 0:19:06No, if the system's right then no-one will...
0:19:06 > 0:19:10Do you know how many researchers your main competitor has?
0:19:10 > 0:19:12- Over 70.- Yeah, but we're charging
0:19:12 > 0:19:14much cheaper rates than what they would.
0:19:14 > 0:19:18But this kind of business is much more about the quality
0:19:18 > 0:19:21of the information than the price.
0:19:21 > 0:19:22Why would I come to you?
0:19:22 > 0:19:24- Why...?- And let me say something else.
0:19:24 > 0:19:28You want to set up a business that you have no experience in whatsoever.
0:19:28 > 0:19:31- I've got experience of it.- What's your experience of that business?
0:19:31 > 0:19:34It's that I've used both competitors for the last 20 years,
0:19:34 > 0:19:37I see the flaws in their system, I'm creating a better system...
0:19:37 > 0:19:40I don't buy it. I don't buy it.
0:19:40 > 0:19:43It's unfortunate if you don't buy it, but if you chose to go to my
0:19:43 > 0:19:46competitor then I'll see you in two years' time when that contract runs
0:19:46 > 0:19:48out and you come back to me because my information's better.
0:19:48 > 0:19:50I would choose to go to your competitor.
0:19:50 > 0:19:53And then you'd come back to me after two years.
0:19:55 > 0:19:57- Easy.- How'd that go?
0:19:57 > 0:19:59Yeah... Yeah, she was all right, man, it wasn't...
0:19:59 > 0:20:01You know what she's like, a glamorous auntie.
0:20:01 > 0:20:04You know, when you want to go round her house cos she's going to give
0:20:04 > 0:20:06you pure biscuits and some spending money.
0:20:06 > 0:20:07That makes me feel so much better.
0:20:07 > 0:20:09- You'll be fine.- Good old Linda!
0:20:09 > 0:20:11- Bye, JJ!- Good luck.
0:20:13 > 0:20:17So was that a motivational speech for Joanna or is she actually really nice?
0:20:17 > 0:20:22So you mention blouses, dresses, shirts, trousers...
0:20:22 > 0:20:24Where are you going to get these products from?
0:20:24 > 0:20:27So, that would be ad hoc from wholesalers.
0:20:27 > 0:20:30Ad hoc from wholesalers?
0:20:30 > 0:20:34You can't just walk into a wholesaler and get a range of merchandise.
0:20:34 > 0:20:36- But if I could just...- Are they going to have enough stock?
0:20:36 > 0:20:38Are they going to have the size ratio that you need?
0:20:38 > 0:20:41What about when you sell something and you want repeats?
0:20:41 > 0:20:43Are they going to have it?
0:20:43 > 0:20:45If I could just shift the focus...
0:20:45 > 0:20:49You want to shift the focus from the products at the very core of the business.
0:20:49 > 0:20:52- But the...- That is what you want... Well, what?! What is the core
0:20:52 > 0:20:55of the business? Without the product have you got a business?
0:20:55 > 0:20:58Have you got a business without the product?
0:21:00 > 0:21:02Have you? Just answer me, yes or no?
0:21:02 > 0:21:05- That's an obvious "no" but what I'm trying to...- OK.
0:21:05 > 0:21:08You've got no business without the products, and actually...
0:21:08 > 0:21:09So if you're not manufacturing...
0:21:09 > 0:21:13My career was the fashion business so I know, I absolutely know.
0:21:15 > 0:21:17- If I could explain... - You've got no product.
0:21:20 > 0:21:24- We're going to hear that lift ping. - And then Joanna just come out holding her head.
0:21:26 > 0:21:27LIFT: Doors opening.
0:21:28 > 0:21:30I thought you said she was nice.
0:21:30 > 0:21:32Fucking hell.
0:21:32 > 0:21:33Sa-vage.
0:21:33 > 0:21:37Savage. I don't know what else to say, but good luck.
0:21:42 > 0:21:43James.
0:21:44 > 0:21:47I was looking at your website on my phone.
0:21:47 > 0:21:53And, you know, your website looks very established, actually, already.
0:21:53 > 0:21:59And down at the bottom here, it says you are a member of APSCo.
0:21:59 > 0:22:02That's the leading trade body for the recruitment industry, isn't it?
0:22:02 > 0:22:06- Yeah.- And I think it's really impressive that you've achieved their recognition so quickly.
0:22:06 > 0:22:11- Yeah.- But I've checked and your company isn't registered.
0:22:11 > 0:22:13Erm...
0:22:13 > 0:22:15So I haven't officially joined as of yet.
0:22:15 > 0:22:17But it's on your official live website.
0:22:17 > 0:22:20Yeah. It's just I haven't had the money to join and the plan was...
0:22:20 > 0:22:25So you've done it the cheap way, then, haven't you, you've just put the logo on there already?
0:22:25 > 0:22:30- If you'd paid the fee...- Yeah. - ..it would make you out to be a professional organisation.
0:22:30 > 0:22:33This makes you look like a rank amateur.
0:22:39 > 0:22:40LIFT: Doors closing.
0:22:40 > 0:22:42With Linda, I think Elizabeth will struggle.
0:22:42 > 0:22:45She's had a couple of appetisers.
0:22:45 > 0:22:48Liz is definitely going to be the main course.
0:22:48 > 0:22:51That's what you are here to do, give as good as you get.
0:22:51 > 0:22:53Give as good as you get.
0:22:53 > 0:22:55LIFT: Going down.
0:22:57 > 0:23:00You are a multi-florist business.
0:23:00 > 0:23:03- What is that? - Well, I have three flower shops.
0:23:03 > 0:23:05Yeah. Is that simply what it is?
0:23:05 > 0:23:09- Yeah.- Turnover is £486,000.
0:23:09 > 0:23:13- Yes.- Showing a net profit of 18,000?
0:23:13 > 0:23:16- Yes.- Not good, is it? - What's wrong with it?
0:23:16 > 0:23:20- What's wrong with it?- That is after I've drawn a salary for myself,
0:23:20 > 0:23:22- paid all of my staff, no credit... - All that's part of business.
0:23:22 > 0:23:25Paying your staff is part of the business.
0:23:25 > 0:23:28- Absolutely.- So talk me through the plan.
0:23:28 > 0:23:31OK. You run a business, you need to send flowers to somebody -
0:23:31 > 0:23:32I send them for you nationally.
0:23:34 > 0:23:36Right, so that's what Lord Sugar's got to know.
0:23:36 > 0:23:38- It's a very simple idea.- I think it's a bit too simple, actually.
0:23:41 > 0:23:42Good afternoon, Claude.
0:23:46 > 0:23:51Sarah. In your opening quote, it says, "Women are like tea bags.
0:23:51 > 0:23:54"You don't know how strong they are until you put them in hot water
0:23:54 > 0:23:56"and then you find out." Well...
0:23:57 > 0:24:01..we have found out about you and you failed that test.
0:24:01 > 0:24:06And I say that because throughout the tasks, you've just hung back.
0:24:06 > 0:24:10And I wonder whether that's not a trait in your business.
0:24:10 > 0:24:12That's frustrating to hear because, for me,
0:24:12 > 0:24:16it's all about the passion behind this brand - that's why I've done all of what I've done on my own.
0:24:16 > 0:24:19I want to make this huge and I feel like we're at a tipping point now.
0:24:19 > 0:24:22But you started this business February 2009.
0:24:22 > 0:24:24- That's right...- Seven years ago.
0:24:24 > 0:24:26There's so much we had to do to get the product range right
0:24:26 > 0:24:29and streamlined, to get everything absolutely correct.
0:24:29 > 0:24:32I don't know how plausible all this is, really.
0:24:32 > 0:24:35You haven't done it. You've just hung back.
0:24:35 > 0:24:36Get on with it.
0:24:45 > 0:24:47- Hiya.- Hello there.- Good afternoon.
0:24:47 > 0:24:48Claudine, hi!
0:24:50 > 0:24:55Since 2010, how many companies have you run or co-owned?
0:24:55 > 0:24:57I don't know. A few.
0:24:57 > 0:24:59I've got the details here of them.
0:24:59 > 0:25:02There's a magazine and website design company.
0:25:04 > 0:25:06There's a holdings company.
0:25:06 > 0:25:08These are my companies now, yeah?
0:25:08 > 0:25:10There's an undisclosed business.
0:25:10 > 0:25:12Why undisclosed?
0:25:12 > 0:25:13You tell me.
0:25:13 > 0:25:17In your application form, you described Lord Sugar
0:25:17 > 0:25:19as a lemon sherbet.
0:25:19 > 0:25:22"Bright, firm and crunchy on the outside but in the middle lies
0:25:22 > 0:25:24"a bit of bang and fizz."
0:25:24 > 0:25:26What kind of sweet would you describe yourself as?
0:25:26 > 0:25:28Probably similar to Lord Sugar.
0:25:28 > 0:25:30Oh, he doesn't like it when people compare themselves to him.
0:25:30 > 0:25:33- OK, well, I could never compare myself to him directly.- You can't.
0:25:33 > 0:25:36But I think that there's definitely fizz and bang in me.
0:25:36 > 0:25:39According to Claude and Karren, you're not showing it.
0:25:41 > 0:25:43There's a utilities business.
0:25:43 > 0:25:44Yeah.
0:25:44 > 0:25:47There's a plumbing and heating business.
0:25:47 > 0:25:48Oh, yeah, yeah.
0:25:48 > 0:25:51"Everything we produce is done with skill,
0:25:51 > 0:25:54- "love and attention."- Absolutely. - Don't all florists do the same?
0:25:54 > 0:25:56I mean, I looked at your website.
0:25:56 > 0:25:58Your flowers don't look that special to me.
0:25:58 > 0:25:59Well, I thank you for that.
0:26:01 > 0:26:05And now you're telling me that you want Lord Sugar to join with you
0:26:05 > 0:26:08in a construction tender website business.
0:26:08 > 0:26:11Can I just say that most of these companies are really good?
0:26:13 > 0:26:19Doesn't that look like somebody who's going to be massively overstretched?
0:26:19 > 0:26:20No.
0:26:24 > 0:26:26Would you like me to go out and restart? Because it appears the tone
0:26:26 > 0:26:29- is getting a bit confrontational. - No, I don't want you to restart.
0:26:29 > 0:26:32And I don't want to appear confrontational but I do feel your...
0:26:32 > 0:26:35So far, I have found you exceptionally aggressive.
0:26:35 > 0:26:40And I asked you to explain your business plan - it was quite an arrogant reply.
0:26:40 > 0:26:44- "I buy flowers, I sell flowers."- I didn't say that.- Do I look simple to you, Elizabeth?- I didn't say that.
0:26:44 > 0:26:48- Do I look simple to you?- I mean this with all respect - I didn't say I buy...
0:26:48 > 0:26:52I don't think you're being very respectful. I think you should take your tone down.
0:27:01 > 0:27:03Oh, my God!
0:27:03 > 0:27:04What a day.
0:27:07 > 0:27:08I hate meeting people.
0:27:12 > 0:27:13So, James.
0:27:13 > 0:27:17I want to know where your drive and ambition comes from.
0:27:17 > 0:27:20I want to build a business which is successful, you know,
0:27:20 > 0:27:22I want to be a multimillionaire.
0:27:22 > 0:27:24Why is that?
0:27:24 > 0:27:27So, like, my dad was in business, high-end fur and leather shop,
0:27:27 > 0:27:29like, sold a coat for £50,000.
0:27:29 > 0:27:34Like, high-end stuff and it kind of went bust and he never went back
0:27:34 > 0:27:35into business. When he failed,
0:27:35 > 0:27:39he lost everything and he reminisces about the times, but I mean,
0:27:39 > 0:27:43he's 70 years of age and I want him to have some kind of enjoyment in
0:27:43 > 0:27:45life and experience some of the stuff he used to.
0:27:45 > 0:27:50I think that's why I come across as quite confident and I've got a lot
0:27:50 > 0:27:53of self-belief, but that's just because I just don't want to fail.
0:28:00 > 0:28:02Michaela.
0:28:02 > 0:28:07You have been running multiple businesses with good turnovers and good profits.
0:28:07 > 0:28:09You've got enough of your own money to inject into the business.
0:28:09 > 0:28:11You don't really need this investment.
0:28:11 > 0:28:13No. No, no, no, no. No, you're wrong.
0:28:13 > 0:28:15It isn't just about the investment.
0:28:15 > 0:28:18I would like to have a business partner to mentor me about how to
0:28:18 > 0:28:21- develop a business. - What are you talking about?
0:28:21 > 0:28:23You've already built a business from zero to three million.
0:28:23 > 0:28:26- Do it again.- But I don't know how to take a company from a three million
0:28:26 > 0:28:29turnover to a 30 million turnover, and although it's flattering that
0:28:29 > 0:28:32you think I don't need to be here, Claude, if I didn't need to be here,
0:28:32 > 0:28:35then trust me, I wouldn't be putting myself through this.
0:28:35 > 0:28:38Well, I think it's flattering that you suggest that Lord Sugar can be
0:28:38 > 0:28:40the one who's going to take you to this promised land.
0:28:40 > 0:28:43You're going to be coming up with the ideas. You're going to be doing
0:28:43 > 0:28:45the work, so he's not going to be as helpful as you might expect.
0:28:49 > 0:28:50So, Joanna.
0:28:51 > 0:28:54I have spoken to Karren and Claude.
0:28:54 > 0:28:57They've told me that you are a hothead.
0:28:57 > 0:29:00I think because I wear my heart so much on my sleeve,
0:29:00 > 0:29:03I ended up at loggerheads with a couple of people and that kind of
0:29:03 > 0:29:07backfired on me quite a lot, so I think the process for me has
0:29:07 > 0:29:10- definitely been a journey.- OK.
0:29:10 > 0:29:13You've got a very distinctive socially responsible concept
0:29:13 > 0:29:16- at the core of your business, haven't you?- Yeah.- Can you tell me about that?
0:29:16 > 0:29:20I'd like to be able to put some of the proceeds in the developing world
0:29:20 > 0:29:23for another girl to maybe buy a school uniform.
0:29:23 > 0:29:25It's a nice mirror, you know.
0:29:25 > 0:29:28Whoever is buying my clothing is dressing for success but also they
0:29:28 > 0:29:32can help another girl somewhere else in the world kind of dress for success.
0:29:32 > 0:29:33Joanna.
0:29:33 > 0:29:37I think a business that has a noble purpose at the heart of it
0:29:37 > 0:29:40is a brilliant thing. Very impressive indeed.
0:29:43 > 0:29:45- Last one.- LIFT: Doors opening.
0:29:52 > 0:29:59Sarah, it's taken you seven years to reach a turnover of 433,000.
0:29:59 > 0:30:03But yet you expect us to believe that, in four years,
0:30:03 > 0:30:07you're going to reach a minimum turnover of 2.6 million.
0:30:07 > 0:30:10- Yes, totally. I totally... - How are you going to do it?
0:30:10 > 0:30:13- Because every...- I mean, you've done nothing for seven years and yet now,
0:30:13 > 0:30:16- you're going to zoom ahead.- We have... This is our time for growth,
0:30:16 > 0:30:18everything has been lined up ready for this work.
0:30:18 > 0:30:20Well, you've got to say that, haven't you?
0:30:20 > 0:30:24The other thing that does worry me - your website is appalling.
0:30:24 > 0:30:27I tried and I could not order anything off your website.
0:30:27 > 0:30:30That's why I'm here, because our business will change with
0:30:30 > 0:30:32the scalable web platform and it's been something...
0:30:32 > 0:30:33But why haven't you done that now?
0:30:33 > 0:30:35Because everything today has been about groundwork...
0:30:35 > 0:30:39Come on, seven years of groundwork? That's ridiculous.
0:30:39 > 0:30:42I feel like with just a little bit of guidance we will be absolutely flying.
0:30:42 > 0:30:45I love sweets, but I don't buy your story.
0:30:53 > 0:30:56- I'm Joanna. Nice to meet you. - Nice to meet you.
0:30:58 > 0:31:01Joanna, how do you feel about confrontation?
0:31:03 > 0:31:07- Fine.- You've argued and clashed with quite a few of your team members,
0:31:07 > 0:31:08haven't you?
0:31:09 > 0:31:11- Yeah.- Don't get upset.
0:31:12 > 0:31:14Why are you getting upset?
0:31:15 > 0:31:17I just hate when it's brought up.
0:31:18 > 0:31:22I kind of started off on the wrong foot in this process and I think
0:31:22 > 0:31:25it's because I was too vocal and I've never been able to shake it.
0:31:25 > 0:31:29Any time I give an opinion, it's always, "Oh, here she goes again."
0:31:29 > 0:31:31Do you think that you can rein it in, though?
0:31:31 > 0:31:33I 100% do, you know.
0:31:33 > 0:31:37I've held my hands up for being too outspoken and I've learnt that it
0:31:37 > 0:31:41just wasn't coming across the way that I'm intending it.
0:31:41 > 0:31:43I think that's been my biggest battle,
0:31:43 > 0:31:46kind of showing people who I really am.
0:31:51 > 0:31:52God, it's Claude.
0:31:54 > 0:31:56Come on. You've got this.
0:31:56 > 0:31:57Smile!
0:31:57 > 0:31:59How do you think Elizabeth will get on with Claude?
0:31:59 > 0:32:02- It will ruin her. - He's going to ruin her.
0:32:02 > 0:32:07She's just done so much throughout the last task that he can't not touch on that.
0:32:07 > 0:32:10He's going to absolutely go in on Elizabeth.
0:32:10 > 0:32:11Yeah.
0:32:12 > 0:32:14Well, Elizabeth, I have to say that...
0:32:15 > 0:32:18..you've got a terrific work ethic,
0:32:18 > 0:32:21a great can-do attitude.
0:32:21 > 0:32:24You've been an absolutely memorable candidate.
0:32:24 > 0:32:29- Thank you.- But the thing is, you are absolutely impossible to work with.
0:32:29 > 0:32:33- Right.- You are so overbearingly bossy that, honestly,
0:32:33 > 0:32:39it's been a trauma to actually watch you throughout every single task
0:32:39 > 0:32:43- just taking over.- I understand what you're saying and I know that can be
0:32:43 > 0:32:44one of my weaknesses.
0:32:44 > 0:32:48Anyway, Elizabeth, let's look at your business plan.
0:32:48 > 0:32:52So here you are, you've got three small businesses.
0:32:52 > 0:32:55You've got some stuff but the thing is,
0:32:55 > 0:32:57these three shops are barely profitable.
0:32:57 > 0:32:59But the corporate gifting sector is massive.
0:32:59 > 0:33:01We just need to get in those doors.
0:33:01 > 0:33:03But it's not an investable business.
0:33:03 > 0:33:05Are you flogging a dead horse here?
0:33:05 > 0:33:08- Absolutely not. - The numbers say different.
0:33:09 > 0:33:12Elizabeth, good luck.
0:33:12 > 0:33:14- Thank you, Claude.- OK. Bye.
0:33:14 > 0:33:17Oh, my foot's gone to sleep completely.
0:33:17 > 0:33:19SHE LAUGHS
0:33:21 > 0:33:23- All right.- Last one, James.
0:33:23 > 0:33:27- Last bit of torture for the day. - Yeah, wish me luck.- Good luck. - Good luck.
0:33:29 > 0:33:31I'm pretty sure Linda is going to tip him over the edge.
0:33:31 > 0:33:35She just rips you apart, makes you forget all your hopes and dreams.
0:33:35 > 0:33:37Yeah.
0:33:37 > 0:33:40So let's talk about your new business.
0:33:40 > 0:33:46You're predicting in 18 months, you're going to be turning over three million.
0:33:46 > 0:33:48- Yeah.- Is that fantasyland?- No.
0:33:48 > 0:33:51- Because it's a cut-throat business. - And I'm extremely good at it.
0:33:51 > 0:33:53I'm extremely good at it.
0:33:53 > 0:33:57I think you are just quoting numbers and anyone can write numbers.
0:33:57 > 0:34:00- Making it happen...- You're telling someone who's done this. I'm someone...
0:34:00 > 0:34:03No, you've done it under the umbrella of a multinational company.
0:34:03 > 0:34:07Lord Sugar doesn't want pipe dreams and pie-in-the-sky bullshit.
0:34:07 > 0:34:08They're not pipe dreams.
0:34:08 > 0:34:11Well, I'm not sure if FTSE 100 companies
0:34:11 > 0:34:14are going to come to one-man-band James.
0:34:14 > 0:34:15Let's move on.
0:34:16 > 0:34:22In your candidate quotes, you say you got your old boss demoted.
0:34:22 > 0:34:24I wouldn't say I was responsible. They just saw an opportunity to...
0:34:24 > 0:34:27But you wrote that you got him demoted.
0:34:27 > 0:34:31Well, they demoted him to put me in that position and I went from 20 contractors to 70 contractors.
0:34:31 > 0:34:33- And then you got fired, right? From your job.- Yes, I did.
0:34:33 > 0:34:36- Why did you get fired?- Erm, so...
0:34:36 > 0:34:39Because you were meeting other recruiters on the side?
0:34:39 > 0:34:42- Is that correct?- So I met with some other investors on the side to look
0:34:42 > 0:34:44at starting a business, or starting a new office.
0:34:44 > 0:34:47- They found out...- Do you think that's why they fired you?- Yeah,
0:34:47 > 0:34:50- they wanted to get rid of me because they...- And you say that that adds to your character.
0:34:50 > 0:34:51Do you really believe that?
0:34:51 > 0:34:54Well, I said that the whole process added to my character.
0:34:54 > 0:34:57- It threw me off...- I think meeting other recruiters on the side and
0:34:57 > 0:34:59getting fired doesn't add to your character.
0:34:59 > 0:35:02I'll tell you what I do think it does,
0:35:02 > 0:35:06I think it puts a shadow over your trustworthiness
0:35:06 > 0:35:08with Lord Sugar's investment.
0:35:15 > 0:35:19- Are you crying?- I've just got, like, bloodshot eyes.
0:35:19 > 0:35:24- So what happened?- I mean, it's just quite humbling, isn't it, when she...?
0:35:24 > 0:35:26Come here. Give us a hug. Come here.
0:35:29 > 0:35:32We've done it. Let's go back tomorrow for a beating
0:35:32 > 0:35:34off Lord Sugar as well just to top the week off!
0:35:34 > 0:35:37- Let's get out of here.- Yeah. - I'll second that.
0:35:58 > 0:36:01Yesterday, it felt like one long drawn-out car crash,
0:36:01 > 0:36:04but I haven't made the sacrifices that I've made,
0:36:04 > 0:36:07leaving my husband and son and my business, to not secure Lord Sugar's
0:36:07 > 0:36:11- investment.- What I said on day one was I'm here to work and I'm here to
0:36:11 > 0:36:13win. Well, I've damn well shown I can work,
0:36:13 > 0:36:15I've damn well shown I can win.
0:36:15 > 0:36:18Now I've just got to complete it.
0:36:18 > 0:36:22I've done all that I can throughout this process, it's near killed me.
0:36:22 > 0:36:26Ultimately, it's just going to come down to who Lord Sugar wants to invest in.
0:36:26 > 0:36:28I can't get him in a headlock, can I?
0:36:28 > 0:36:33Yesterday was absolutely horrific but I've been in survival mode from
0:36:33 > 0:36:36the word go and I'm not going to come this far without winning.
0:36:36 > 0:36:41I know I've got the credentials, but I've got a bit of anxiety.
0:36:41 > 0:36:43I just want to know am I in the final, or am I not in the final?
0:37:04 > 0:37:06- Good morning.- Good morning.
0:37:06 > 0:37:12Thanks for once again evaluating the final five candidates.
0:37:12 > 0:37:15So anyway, where shall we start?
0:37:15 > 0:37:17Joanna... And if I've understood it correctly,
0:37:17 > 0:37:19she wants to start a fashion business.
0:37:19 > 0:37:23The product that she wants to focus on is women's workwear.
0:37:23 > 0:37:26OK. But she's got a shop, she's got a warehouse.
0:37:26 > 0:37:28- She has nothing.- She's got premises.
0:37:28 > 0:37:30She hasn't even identified the wholesalers.
0:37:30 > 0:37:34She has zero experience of the industry in which she wants to enter.
0:37:34 > 0:37:36I think she's also got to grow up a little bit.
0:37:36 > 0:37:40I mean, in the tasks, you know, she was always complaining.
0:37:40 > 0:37:44You know what, she is only 23, so she is very young.
0:37:44 > 0:37:46She got very emotional...
0:37:46 > 0:37:48- Really?- ..in my interview.
0:37:48 > 0:37:53She didn't really accept that she is argumentative and she thinks she's
0:37:53 > 0:37:55been wrongly labelled.
0:37:55 > 0:37:57But do you know what? She was quite tough,
0:37:57 > 0:38:01cos I drilled quite deep and I gave her quite a tough interview.
0:38:01 > 0:38:06And part of her business was to invest some profits in the
0:38:06 > 0:38:10developing world to help girls there dress for success.
0:38:10 > 0:38:13And I thought that was a really distinctive marketing idea.
0:38:13 > 0:38:16- She certainly has style. - Absolutely. But then, so do I!
0:38:18 > 0:38:20Right, let's move on to Elizabeth.
0:38:20 > 0:38:23Elizabeth runs three small florists.
0:38:23 > 0:38:30Her business plan is to expand into a flowers-for-business nationwide
0:38:30 > 0:38:34delivery service, but when I asked her why her business couldn't just
0:38:34 > 0:38:37use one of the existing suppliers for flowers online,
0:38:37 > 0:38:39she had no real answer.
0:38:39 > 0:38:43I think she's very, very passionate about her business but I didn't
0:38:43 > 0:38:45think she had a USP.
0:38:45 > 0:38:49What do you think of her as far as a business partner of mine?
0:38:49 > 0:38:51She says what's on her mind and, sometimes,
0:38:51 > 0:38:54what's on her mind is a bit fighty.
0:38:54 > 0:38:57I think she's probably brilliant working on her own, but in partnership,
0:38:57 > 0:39:00- I'd have some question marks. - She might try and fire me.
0:39:00 > 0:39:05- Yeah.- But I admire her enthusiasm, because she gets really,
0:39:05 > 0:39:09- really stuck in.- She's got a real work ethic so the question really is
0:39:09 > 0:39:13is she capable of actually securing these more corporate-type businesses?
0:39:13 > 0:39:15Let's move on to James.
0:39:15 > 0:39:16He's a young man in a hurry.
0:39:16 > 0:39:20He has got some advantages in that he's been in recruitment and he was
0:39:20 > 0:39:23- successful.- But, you know, will it be easy,
0:39:23 > 0:39:28coming from a very successful company to go into a one-man-band start-up?
0:39:28 > 0:39:30I think you've hit the nail on the head.
0:39:30 > 0:39:35The figures that he has bandied around are ambitious.
0:39:35 > 0:39:39And his ambition can sometimes lead him to making rookie errors.
0:39:39 > 0:39:44In his new businesses website, there's an accreditation from the leading trade body.
0:39:44 > 0:39:47The big problem is he hasn't registered.
0:39:47 > 0:39:51- What do you think, Claudine?- He gave me no doubt that he was incredibly
0:39:51 > 0:39:54serious about this business and he was actually very charming.
0:39:54 > 0:39:59But you don't think I'm giving my £250,000 to a smile and a nice haircut?
0:39:59 > 0:40:01I think the really interesting thing for you, Alan,
0:40:01 > 0:40:04is you're investing in him, not in his business.
0:40:04 > 0:40:06In him.
0:40:06 > 0:40:08Shall we talk about Sarah?
0:40:08 > 0:40:11She buys sweets in bulk,
0:40:11 > 0:40:14packages them up and then she sells them as gifts.
0:40:14 > 0:40:15- Right.- OK. Got it.
0:40:15 > 0:40:20I was concerned that Sarah's products were really not very original.
0:40:20 > 0:40:22So she's got competition, then?
0:40:22 > 0:40:25Yes, and she's had the business since 2009,
0:40:25 > 0:40:27but she feels that with your investment,
0:40:27 > 0:40:31she can develop a huge online business.
0:40:31 > 0:40:33Does she have a website at the moment, then?
0:40:33 > 0:40:35Yes, but a lot of it doesn't work.
0:40:35 > 0:40:37You'd think in this modern day and age,
0:40:37 > 0:40:39the first thing you do is get a website, right?
0:40:39 > 0:40:42And she hasn't. Well, she has but it doesn't work.
0:40:42 > 0:40:46She's a very slow operator and she hasn't invested in the website
0:40:46 > 0:40:48because she's too cautious to do it.
0:40:48 > 0:40:51- OK.- Well, I think what we have seen is that she is somebody who has got
0:40:51 > 0:40:53some quality about her.
0:40:53 > 0:40:56She is composed. I think she's entirely honest and credible.
0:40:56 > 0:41:00If I invest in this, I'd need to get a dentist nearby also.
0:41:00 > 0:41:06Let's move on to one that has confused me and that is Michaela.
0:41:06 > 0:41:08I have to tell you, she confused me.
0:41:08 > 0:41:10She says she really lacks confidence.
0:41:10 > 0:41:12She couldn't look me in the eye.
0:41:12 > 0:41:14I didn't know whether to hug her or shake her.
0:41:14 > 0:41:17If she lacks confidence, how did she build those businesses up?
0:41:17 > 0:41:20What she was saying is that she's built a business from nothing
0:41:20 > 0:41:24to three million. She doesn't know how to build a business from three million to 30 million
0:41:24 > 0:41:27and she thinks that that's an area that you can help her with.
0:41:27 > 0:41:28Yeah, that rings my bells,
0:41:28 > 0:41:32but I worry about her focusing her attention on our new business.
0:41:32 > 0:41:36I decided to just ask her how many businesses had she launched
0:41:36 > 0:41:40in the last seven years and she didn't know the answer.
0:41:40 > 0:41:42- That's not good.- Anyway,
0:41:42 > 0:41:45let's focus on this new thing she's talking about.
0:41:45 > 0:41:49I can understand why it could be worthwhile to an electrical contractor
0:41:49 > 0:41:51or plumbing contractor...
0:41:51 > 0:41:54- Yeah.- ..if it is a respected database.
0:41:54 > 0:41:55That was my point.
0:41:55 > 0:42:00Would I want her with ten researchers or would I want the competition
0:42:00 > 0:42:02with 70 or 80 researchers?
0:42:02 > 0:42:05I think she is a natural entrepreneur.
0:42:05 > 0:42:08I don't think she should be underestimated.
0:42:08 > 0:42:10Well, it's been very, very interesting.
0:42:10 > 0:42:13- Thank you very much indeed. - You're welcome.
0:42:19 > 0:42:21PHONE RINGS
0:42:21 > 0:42:23Yes, Lord Sugar?
0:42:23 > 0:42:25Yes, can you send the five candidates in, please?
0:42:36 > 0:42:39Well, first of all,
0:42:39 > 0:42:43let me just say that you've done extremely well to get here
0:42:43 > 0:42:47and I've got to choose now which two of you are actually going to go
0:42:47 > 0:42:53through to the final. Right, Sarah, you have a sweet business.
0:42:53 > 0:42:54Yes, that's right.
0:42:54 > 0:42:58You make a modest profit at the moment but I want something big.
0:42:58 > 0:43:00The website will be big growth.
0:43:00 > 0:43:03One of the reasons I'm here is technology has not been my forte at all.
0:43:03 > 0:43:07- No.- We need a scalable proper web platform of our own.
0:43:07 > 0:43:09It's blatantly obvious to me, really.
0:43:09 > 0:43:14I'm finding it quite incredible as to why you haven't had a...
0:43:14 > 0:43:17..all-singing-all-dancing website in the past seven years.
0:43:17 > 0:43:21I started slow and I wanted to get everything lined up and ready so
0:43:21 > 0:43:24that when we do invest in web, it's really big news.
0:43:24 > 0:43:28I've noticed in this process that you are incredibly calm but also
0:43:28 > 0:43:31- very cautious.- I think what you're saying is, Karren,
0:43:31 > 0:43:33she's like the bubble-gum that lost its flavour.
0:43:33 > 0:43:35Oh, that's so frustrating to hear.
0:43:35 > 0:43:36Are you a bit of a Steady Eddie?
0:43:36 > 0:43:40- You know, don't take chances, you know?- No, absolutely not.
0:43:40 > 0:43:42I mean, everything I've done has been building up to this point and
0:43:42 > 0:43:46I know that this has the potential to be a global brand and with help,
0:43:46 > 0:43:47it's limitless.
0:43:47 > 0:43:51But it's not without competition and you haven't really got a USP.
0:43:51 > 0:43:56Now, Joanna, you want to go into some kind of online fashion business.
0:43:56 > 0:43:59- Yeah.- Targeted at businesswomen.
0:43:59 > 0:44:05Now, the obvious question is that you have no experience whatsoever in
0:44:05 > 0:44:09- that business.- So the jobs that I've had before have been mainly with
0:44:09 > 0:44:13search engine marketing but I do think that the experience that I've
0:44:13 > 0:44:15had there will also be valuable in this business as well.
0:44:15 > 0:44:20Sorry, excuse me. You can't just suddenly wake up one Monday morning
0:44:20 > 0:44:21and say, "Oh, you know what,
0:44:21 > 0:44:24"I'm going to start an online fashion business."
0:44:24 > 0:44:27You have no experience of knowing what is trending.
0:44:27 > 0:44:30But I think because I'm specifically focusing on workwear,
0:44:30 > 0:44:33there's not really much getting it wrong in that sense.
0:44:33 > 0:44:36But you've got to have some clue about the quantities that you need
0:44:36 > 0:44:40to buy, the after-sales, like when they send them back.
0:44:40 > 0:44:42Have you thought of all this stuff?
0:44:42 > 0:44:46Yeah. I did come across a company that I could outsource to and they
0:44:46 > 0:44:48also have, like, a return service.
0:44:48 > 0:44:52They even do like a sniff test, clean it if there's any make-up on it.
0:44:52 > 0:44:55I thought that that section was really important, for me to look at
0:44:55 > 0:44:57- outsourcing.- I mean, the thing is, the fashion industry is notorious,
0:44:57 > 0:45:00especially women's fashion, for going bust.
0:45:00 > 0:45:01It is a minefield.
0:45:01 > 0:45:04I'm... What with being the only person that wanted to develop a business in
0:45:04 > 0:45:08something they've never worked in, and if that stopped everybody, then,
0:45:08 > 0:45:10you know, some people wouldn't build a business at all.
0:45:10 > 0:45:15There's nothing wrong in you having this dream idea to do it,
0:45:15 > 0:45:20but I can't go into business with somebody who has no knowledge
0:45:20 > 0:45:21of the market at all.
0:45:22 > 0:45:27Honestly and sincerely, you're a very intelligent young lady,
0:45:27 > 0:45:32there's no question of that, and take this as good advice from me,
0:45:32 > 0:45:35go and get a job in that industry.
0:45:35 > 0:45:40Learn it inside out and then do what you want to do.
0:45:40 > 0:45:42But at this moment in time, Joanna,
0:45:42 > 0:45:46I have to say to you that you will not be my business partner
0:45:46 > 0:45:49and, regretfully, you're fired.
0:45:49 > 0:45:51- Thank you.- Good luck, Joanna.
0:45:51 > 0:45:54Thank you. I appreciate it more than you know.
0:45:54 > 0:45:55Don't give up your dream.
0:45:55 > 0:45:57If you still have the passion for it, go for it.
0:45:57 > 0:46:01All right. Thank you very much. Good luck, guys.
0:46:09 > 0:46:10- Elizabeth.- Lord Sugar.
0:46:10 > 0:46:14Now, on your application, you claimed it to be slightly bonkers.
0:46:14 > 0:46:16Well, I think that's been demonstrated, Lord Sugar.
0:46:16 > 0:46:19I mean, actually, there's no need to be so modest.
0:46:19 > 0:46:20You've got three florist's shops.
0:46:20 > 0:46:22- I do, Lord Sugar, yes.- OK.
0:46:22 > 0:46:24How are you going to scale it up?
0:46:24 > 0:46:27- I need to get...- Because, you know, I'm only interested in big business.
0:46:27 > 0:46:31- Yes.- Although great admiration for you for having three shops,
0:46:31 > 0:46:33- and all that.- If I... If I might interject.
0:46:33 > 0:46:38- I would hate to interrupt you, Lord Sugar, but I understand your concern.- You're learning, Elizabeth!
0:46:38 > 0:46:40I've learnt a lot in this process, Karren.
0:46:40 > 0:46:42I'm sure you have and I'm pleased for you.
0:46:42 > 0:46:46Thank you. If I might explain, we've identified a key market, Lord Sugar,
0:46:46 > 0:46:49that we're currently working within and that's the corporate
0:46:49 > 0:46:53gifting sector. We've anticipated using salespeople to get into the corporate market,
0:46:53 > 0:46:55to get us in front of decision-makers.
0:46:55 > 0:46:57Are you saying you expect salespeople
0:46:57 > 0:47:00to knock on the door of companies and say,
0:47:00 > 0:47:03"When you're thinking of sending a bunch of flowers
0:47:03 > 0:47:06"to one of your clients, would you use us, please"?
0:47:06 > 0:47:10- There's various different ways... - Cos I think that would be the last thing on their minds about worrying
0:47:10 > 0:47:14- about that.- I managed to secure a company that's a national house-builders
0:47:14 > 0:47:18that does 17,000 house completions per year.
0:47:18 > 0:47:22We also work with pharmaceuticals, we work with large utility companies.
0:47:22 > 0:47:24You say, "We work with them and we work with them,"
0:47:24 > 0:47:26but the numbers are still relatively small.
0:47:26 > 0:47:28And that's why I'm looking to scale it up.
0:47:28 > 0:47:31What we need to do is market to these people and we also need to
0:47:31 > 0:47:35sample into these companies and get them to use us, and once we've done that,
0:47:35 > 0:47:39we feel that they'll come across to us, and once they've come across to us, they're not going to go back.
0:47:39 > 0:47:43I suppose it wouldn't be difficult for me to be a silent partner with you.
0:47:43 > 0:47:46I wouldn't get a bloody word in edgeways.
0:47:46 > 0:47:52Michaela, you want to come up with some kind of database and you expect
0:47:52 > 0:47:54trades to pay you a fee,
0:47:54 > 0:47:57so that they can look at the latest planning consent for a building.
0:47:57 > 0:48:00- Is that right?- Yeah. Bang on.
0:48:00 > 0:48:02But there's already people out there doing that, aren't there?
0:48:02 > 0:48:04Yeah, yeah, yeah. Two big companies, yeah.
0:48:04 > 0:48:09How much do you expect to charge, say a plumber, to be a member?
0:48:09 > 0:48:12It would be £4,000 a year and we'll split it monthly as well.
0:48:12 > 0:48:18I'm kind of struggling to understand why they would come to your new site.
0:48:18 > 0:48:20I'm targeting smaller companies, perhaps,
0:48:20 > 0:48:24than who my competitors would target so I think people will come to us
0:48:24 > 0:48:26because...mainly because we're cheaper and we're going to be
0:48:26 > 0:48:29better, we're going to provide more information than they do.
0:48:29 > 0:48:32- Mike said you'd set up all these businesses.- Mm-hmm.
0:48:32 > 0:48:36Are you a serial entrepreneur, or are you just bored easily?
0:48:36 > 0:48:39No, no, no. I don't know what a serial entrepreneur is.
0:48:39 > 0:48:42Well, you're an entrepreneur, young lady, whether you like it or not.
0:48:42 > 0:48:45I mean, you've got all these other businesses.
0:48:45 > 0:48:49I'm looking for a business partner that's going to be 100%
0:48:49 > 0:48:53concentrating on the business that we're going to be in and if they've
0:48:53 > 0:48:57got other businesses, they might turn their attention away, and that's my problem I got.
0:48:57 > 0:49:02- The new business, I intend to do better. I wouldn't... - You intend to do better, yeah.
0:49:02 > 0:49:04Well, I can't say, you know, I'm going to put my life on it,
0:49:04 > 0:49:06that it's going to do better. I'm not a psychic.
0:49:06 > 0:49:08I'm saying the potential for this is massive.
0:49:08 > 0:49:11My competitors are turning over millions upon millions and all I can
0:49:11 > 0:49:15say to you is that my attention isn't needed with these other companies.
0:49:15 > 0:49:19- I don't...- I find that very hard to believe.
0:49:19 > 0:49:24Anyway, James, your business idea is recruitment.
0:49:24 > 0:49:25Yeah, IT recruitment.
0:49:25 > 0:49:27I've taken a look at some of your numbers.
0:49:27 > 0:49:31- Yeah.- And I don't know whether you just wet your finger and stuck your
0:49:31 > 0:49:34finger in the air and said, "I'll do that."
0:49:34 > 0:49:36I know that I've set myself ambitious targets but I've always
0:49:36 > 0:49:38been ambitious, and to be honest, it's not like I've just...
0:49:38 > 0:49:41Are they ambitious, or are they naive?
0:49:41 > 0:49:43Well, to be honest, in my last company,
0:49:43 > 0:49:45I was doing 900,000 per year and that was just me, by myself...
0:49:45 > 0:49:51- But that was because of you... - I get that...- You were James from "the company", right?
0:49:51 > 0:49:54When you pick up the phone and say, "Hello, you remember me, don't you?"
0:49:54 > 0:49:59- Yeah.- "And now I've got my own company, Joe Soap, on my own,"
0:49:59 > 0:50:03they are going to say, "No, we don't deal with little firms."
0:50:03 > 0:50:06I mean, I'll give it my absolute all. It is difficult. It is a challenge, because recruitment
0:50:06 > 0:50:09is one of the hardest things to get yourself in the door at, but it's,
0:50:09 > 0:50:11like, I've done it before, I know I can do it again.
0:50:11 > 0:50:14And the reason why I'm looking for a high-profile investor is because
0:50:14 > 0:50:16I'll be able to then go in to these high-profile clients...
0:50:16 > 0:50:18Yeah, yeah. Well, you know,
0:50:18 > 0:50:23they still have these people there that decide that we can't be dealing
0:50:23 > 0:50:24with some small-time Charlie.
0:50:26 > 0:50:28All right. So I'm going to conclude.
0:50:31 > 0:50:34Elizabeth, believe it or not,
0:50:34 > 0:50:36I really, really like you as a person.
0:50:36 > 0:50:40- Thank you.- I really do. You know, you're a hard worker.
0:50:40 > 0:50:42You take on everything.
0:50:42 > 0:50:44But my concern is, you know,
0:50:44 > 0:50:48there are so many other people in the flower business,
0:50:48 > 0:50:51there doesn't seem to be any USP there.
0:50:53 > 0:50:57James, your numbers are optimistic.
0:50:57 > 0:50:58Very, very optimistic.
0:51:00 > 0:51:06Michaela, I can't get my head around your other businesses and that
0:51:06 > 0:51:08you'll concentrate on mine.
0:51:11 > 0:51:14It's very difficult, because you're all credible people.
0:51:16 > 0:51:22Elizabeth, you've got three florist's shops that you make a modest profit,
0:51:22 > 0:51:27and the backbone of the economy of this country is made up of people like you.
0:51:27 > 0:51:32But, you know, I'm interested in big business and, at this stage,
0:51:32 > 0:51:35I can't see the scaling up.
0:51:36 > 0:51:38So it is, with regret...
0:51:39 > 0:51:41- ..you're fired.- Thank you, all.
0:51:41 > 0:51:43It's been my honour and my pleasure.
0:51:43 > 0:51:45- Best of luck. - Very best of luck to you.
0:51:45 > 0:51:47Thank you.
0:51:53 > 0:51:55Well...
0:51:55 > 0:51:58We're down to the last three here.
0:51:58 > 0:52:00I need some advice.
0:52:01 > 0:52:04I'm going to ask you to step outside and I'm going to have a chat
0:52:04 > 0:52:06with Karren and Claude.
0:52:11 > 0:52:14Sarah, she's the sort of person that would place an each-way bet
0:52:14 > 0:52:18- on a one-horse race. - Yes, I think you're right.
0:52:18 > 0:52:19I do see her differently.
0:52:19 > 0:52:22I think perhaps she had to take it steady, couldn't take too many risks,
0:52:22 > 0:52:24now she's ready to go.
0:52:24 > 0:52:28She's going to grow her business by not taking any risk,
0:52:28 > 0:52:30because she's going to take Alan's money and risk it.
0:52:30 > 0:52:32And why didn't she have a website?
0:52:32 > 0:52:35Her products are made for selling online.
0:52:35 > 0:52:37- James?- He's a bit of a rookie.
0:52:37 > 0:52:39He's clearly made some rookie mistakes.
0:52:39 > 0:52:43His business plan talks about numbers which are crazy in terms of
0:52:43 > 0:52:46- progression.- It's a fine line between enthusiasm and delusion.
0:52:46 > 0:52:48Yeah. Right.
0:52:48 > 0:52:49Now, Michaela.
0:52:51 > 0:52:54She is a smart cookie.
0:52:54 > 0:52:56The main problem is, of course, she'll be 100% with you
0:52:56 > 0:53:00and then something will happen with one of her other businesses, and I think that's a real risk.
0:53:00 > 0:53:03Well, she had built a business up from nothing to a turnover
0:53:03 > 0:53:06of 2.7 million. And if she gets it right,
0:53:06 > 0:53:10this could be bigger than all of these other businesses put together.
0:53:10 > 0:53:13OK, so look, we'll get them back in and then I'm going to make my mind
0:53:13 > 0:53:16up which one of them is going to be leaving.
0:53:16 > 0:53:17PHONE RINGS
0:53:17 > 0:53:20- Yes, Lord Sugar?- Could you send the three of them in, please?
0:53:20 > 0:53:23Yes, Lord Sugar. Lord Sugar will see you now.
0:53:31 > 0:53:36It's difficult for me, genuinely difficult,
0:53:36 > 0:53:39cos I have three very good candidates here
0:53:39 > 0:53:42but at the end of the day, there's got to be two finalists, OK?
0:53:44 > 0:53:47Sarah, why should I choose you as my business partner?
0:53:47 > 0:53:50Lord Sugar, it's just obvious that my product has huge scalability
0:53:50 > 0:53:53and growth that I don't feel the other two businesses have.
0:53:53 > 0:53:56I've got a business that the foundations are there, the graft has
0:53:56 > 0:53:58been done and I think it's at the stage that it's ready to fly.
0:53:58 > 0:54:01But you haven't done it, and I can't understand that.
0:54:02 > 0:54:05Michaela, she's got a business already going.
0:54:05 > 0:54:06The seed is there.
0:54:06 > 0:54:10And in your case, you're talking about starting something from scratch.
0:54:10 > 0:54:12That's even better, it's a fresh start.
0:54:12 > 0:54:16It's not something that I've tried at for so long and I'm not doing well at.
0:54:16 > 0:54:18I'm into construction, that's where the money is at.
0:54:18 > 0:54:20I don't know about sweeties or recruitment,
0:54:20 > 0:54:23so if you want another £3 million business, then you know, crack on,
0:54:23 > 0:54:25but if you want something better,
0:54:25 > 0:54:28then I can earn you some decent cash.
0:54:28 > 0:54:31From my side, IT recruitment makes a lot of money and it's like,
0:54:31 > 0:54:34I've got the energy and the passion to drive it.
0:54:34 > 0:54:36No disrespect to Sarah, it's like...
0:54:36 > 0:54:40- I have the energy. Please don't question my energy or my passion, because it's here.- Not the energy.
0:54:40 > 0:54:42It's more the fact that if she wanted to have an e-commerce
0:54:42 > 0:54:44website, she could have gone out there and
0:54:44 > 0:54:48she could have done it, and I think from Michaela's side, the one thing I can give you is 100% effort into
0:54:48 > 0:54:51one business. I've got no other business ventures, this is my one passion.
0:54:51 > 0:54:53Spoken like a true salesman.
0:54:54 > 0:54:56OK, look, ladies and gentlemen.
0:54:59 > 0:55:00Um...
0:55:01 > 0:55:03Sarah, you've got this business already,
0:55:03 > 0:55:09albeit that it's not been exploited to the full, I feel.
0:55:09 > 0:55:12And I struggle in understanding that.
0:55:12 > 0:55:15The sensitivity I have with you, Michaela,
0:55:15 > 0:55:19is that our business could start going a little bit downhill and you
0:55:19 > 0:55:23might lose interest because you've got interest in other businesses, you know.
0:55:23 > 0:55:28- Lord Sugar...- It's human nature.- No, I am just a shareholder with them other companies and I'm more than
0:55:28 > 0:55:30willing to go into a new business, one that I believe is going to make
0:55:30 > 0:55:32- me more money than I've ever dreamt of.- OK.
0:55:32 > 0:55:34James, you know...
0:55:35 > 0:55:38..you haven't been in business before on your own,
0:55:38 > 0:55:41and I've got people either side of you that have.
0:55:41 > 0:55:44You've got a very, very optimistic business plan.
0:55:46 > 0:55:50Your proposition is quite hard for me to...
0:55:52 > 0:55:54- ..envisage.- I'll make it work.
0:55:54 > 0:55:57Yeah, I don't want to hear any more at the moment.
0:55:57 > 0:55:59But, Sarah,
0:55:59 > 0:56:01scaling up is an issue.
0:56:01 > 0:56:04This lady's talking about big numbers,
0:56:04 > 0:56:06which is what I'm interested in.
0:56:07 > 0:56:08But having said that...
0:56:10 > 0:56:16..Michaela, this business has got to be 100% with me.
0:56:16 > 0:56:19I don't want you being defocused somewhere else.
0:56:20 > 0:56:21And so whether I'm right or wrong...
0:56:24 > 0:56:27..Michaela, you're fired.
0:56:27 > 0:56:29- No worries. Thanks very much. - You're very, very welcome.
0:56:29 > 0:56:30It's been emotional.
0:56:32 > 0:56:34I wish you the best of luck.
0:56:34 > 0:56:36- Thank you.- When we are building our next site,
0:56:36 > 0:56:39we'll come onto this website of yours, OK?
0:56:39 > 0:56:41Four grand, though! No mates' rates!
0:56:41 > 0:56:42Ta-ra!
0:56:45 > 0:56:48- WHISPERS:- Ffffucking hell.
0:56:48 > 0:56:51Well, congratulations, you two.
0:56:51 > 0:56:56You're in the final and I'll see you on the next task...
0:56:56 > 0:57:00- Thank you.- ..where one of you will become my business partner.
0:57:00 > 0:57:03- OK?- Yeah.- Yes.- Off you go. - Thank you very much.- Thank you.
0:57:12 > 0:57:13Wow, we need a drink!
0:57:19 > 0:57:23Tonight, I'm going to have a bath of wine and celebrate getting through
0:57:23 > 0:57:26this shitstorm!
0:57:26 > 0:57:31Lord Sugar should have invested in me and he's just lost himself £15 million.
0:57:31 > 0:57:33Bad business move!
0:57:35 > 0:57:37- Oh, my God.- Oh, my God!
0:57:37 > 0:57:38It literally is my proudest moment.
0:57:38 > 0:57:42- Yeah.- Ever.- It's just, unfortunately, you've come up against me in the final.
0:57:42 > 0:57:45- Well...- Otherwise, I would have rated your chances.
0:57:45 > 0:57:46Sugar's going sweet.
0:57:46 > 0:57:48Sugar wants a recruitment company.
0:57:48 > 0:57:50Let the games begin!
0:57:51 > 0:57:57Now just two candidates remain in the fight to become
0:57:57 > 0:58:00Lord Sugar's next business partner.
0:58:02 > 0:58:03Next time...
0:58:03 > 0:58:06You're going to have to present your business to over 200 people.
0:58:06 > 0:58:08Returning faces...
0:58:08 > 0:58:10- Action!- But I've got to ring the doorbell, man!
0:58:10 > 0:58:12Give over, Siobhan! You're being annoying.
0:58:12 > 0:58:15..brand-new businesses,
0:58:15 > 0:58:17- recruitment...- James is going to love you for this.
0:58:17 > 0:58:20We want to be First Tier, we want to be the best.
0:58:20 > 0:58:22We want to stand out from the rest.
0:58:22 > 0:58:23..or confectionery?
0:58:23 > 0:58:26You have some samples on your table that I'd love you to have a look at.
0:58:26 > 0:58:28Sarah, James.
0:58:29 > 0:58:31It is tough - very, very tough.