0:00:04 > 0:00:07They all wanted to win.
0:00:07 > 0:00:09Some would use their brains.
0:00:09 > 0:00:11Normally, I'm the smartest person in the room.
0:00:11 > 0:00:16I scored high enough on an IQ test to be called an official genius.
0:00:16 > 0:00:18Some would get physical.
0:00:18 > 0:00:20In business, I am like a bulldog.
0:00:20 > 0:00:23If you mess with me, I do have lockjaw.
0:00:23 > 0:00:25Some had a game plan.
0:00:25 > 0:00:27I'm going to flirt with Karren, Claude,
0:00:27 > 0:00:30and I'm going to flirt with Lord Sugar, and he's going to love it.
0:00:30 > 0:00:32And some were a bit loopy.
0:00:32 > 0:00:34I'm going to throw people under the bus,
0:00:34 > 0:00:36I'm going to throw people over the bus.
0:00:36 > 0:00:39I'm going to get on the bus, take the wheel and run everyone over.
0:00:39 > 0:00:45OK. 11 weeks ago, 18 cannon fodder faces began an arduous quest.
0:00:46 > 0:00:50The prize - a quarter of a million pounds investment
0:00:50 > 0:00:52with a business giant.
0:00:52 > 0:00:57I'm looking for a business partner that's going to take £250,000 and
0:00:57 > 0:00:58build something big.
0:00:58 > 0:01:00- But to win...- Go on, Sarah!
0:01:00 > 0:01:02..they faced challenge after challenge...
0:01:02 > 0:01:05Are we going to win this?!
0:01:05 > 0:01:06That's a failure.
0:01:06 > 0:01:08..and bruising boardroom bashings...
0:01:08 > 0:01:11I'm not asking you to do quantum physics calculations,
0:01:11 > 0:01:13the work was rubbish.
0:01:13 > 0:01:15..all the while trying to be calm...
0:01:15 > 0:01:18Make some patties, man. Make some patties.
0:01:18 > 0:01:20Get out of the way, get out of the way!
0:01:20 > 0:01:22If I didn't laugh, I'd probably combust.
0:01:22 > 0:01:25- ..be cool? - Here, massive poos.
0:01:25 > 0:01:27- Burgers! - And make their point.
0:01:27 > 0:01:31Just to be really, really clear with you, we named the prototype Jeffrii.
0:01:31 > 0:01:34It refers to itself as Jeffrii. From then on, everything is Siimon.
0:01:34 > 0:01:35Hello, I'm Jeffrii.
0:01:35 > 0:01:37This is a bloody shambles.
0:01:37 > 0:01:39Too much chaos. Too much chaos.
0:01:39 > 0:01:42Do I look like I've come from the planet Mars?
0:01:42 > 0:01:44To infinity and beyond!
0:01:44 > 0:01:47I'm looking for the best business partner.
0:01:47 > 0:01:50It's as simple as that. It was boring, boring, boring.
0:01:50 > 0:01:51Tonight...
0:01:51 > 0:01:53It looked like you couldn't even run a bath.
0:01:53 > 0:01:55..Lord Sugar explains...
0:01:55 > 0:01:56You're fired. You're fired.
0:01:56 > 0:01:58You didn't follow the money.
0:01:58 > 0:02:01- You're fired. - ..Why I Fired Them.
0:02:01 > 0:02:03His words, not mine.
0:02:08 > 0:02:1011 weeks ago...
0:02:10 > 0:02:11Good afternoon, ladies and gentlemen.
0:02:11 > 0:02:13- ALL:- Good afternoon, Lord Sugar.
0:02:13 > 0:02:18..the candidates got their first taste of the daunting desk of doom.
0:02:18 > 0:02:20We are in strange times now.
0:02:20 > 0:02:22I mean, we've got Brexit.
0:02:22 > 0:02:24And Lord Sugar laid it on the line.
0:02:24 > 0:02:28Be under no illusion, in this process I am the one who decides
0:02:28 > 0:02:31who is going to remain and who's
0:02:31 > 0:02:33going to leave.
0:02:33 > 0:02:34The winner of this process
0:02:34 > 0:02:37will get a quarter of a million pound investment.
0:02:37 > 0:02:41It is a life-changing opportunity.
0:02:41 > 0:02:45First task is always difficult. I like to make it rather easy.
0:02:45 > 0:02:49You are going to manufacture your own burgers before selling them to
0:02:49 > 0:02:52the public and the trade.
0:02:52 > 0:02:53Very, very simple.
0:02:53 > 0:02:57You go and buy some meat, you mince it up, you make some burgers.
0:02:57 > 0:02:58It's a profit task, OK?
0:03:00 > 0:03:02Keen to make a whopper of a profit for the girls...
0:03:02 > 0:03:05My feeling is that we should go for luxury USP.
0:03:05 > 0:03:07..Sarah took to the role of PM with relish.
0:03:07 > 0:03:10We're going to Canary Wharf, we're going to charge about £5 a burger.
0:03:10 > 0:03:13- We should be OK. - In the factory...
0:03:13 > 0:03:16Get some ice on the go. Chilling out in the kitchen.
0:03:16 > 0:03:19..the girls struggled to bang out their burgers.
0:03:19 > 0:03:21This is awful.
0:03:21 > 0:03:24And the mincemeat looked more like pate than a patty.
0:03:24 > 0:03:26This shouldn't be this sticky, yeah?
0:03:26 > 0:03:28The meat has come out like some kind of gloop.
0:03:28 > 0:03:30Something's gone wrong clearly in the system.
0:03:30 > 0:03:32- Let's stay calm, let's stay calm. - It's just absolute chaos.
0:03:32 > 0:03:36Yeah, don't worry, girls. Elizabeth will beat it into submission.
0:03:36 > 0:03:40- You go for it, girl.- If I bash this enough, we won't have to re-mince.
0:03:40 > 0:03:44The girls did the right thing. They got out of the kitchen quickly...
0:03:44 > 0:03:45We need to go now.
0:03:45 > 0:03:49..to meet the lunchtime rush, and they sold like crazy.
0:03:49 > 0:03:51They are £4.95 for the steak burger.
0:03:51 > 0:03:55They were quick to pull in the punters with the pounds.
0:03:55 > 0:03:59- I'll have a steak burger. - Perfect.
0:03:59 > 0:04:01- What are you doing?- I'm trying to give a chicken burger...
0:04:01 > 0:04:03- That is not cooked.- I know it's not.
0:04:03 > 0:04:05There were too many cooks in the kitchen...
0:04:05 > 0:04:07Please don't turn them, there is no need to turn them.
0:04:07 > 0:04:09You don't turn them on the grill.
0:04:09 > 0:04:11You're embarrassing yourself. Calm down.
0:04:11 > 0:04:13But nevertheless, the girls made a meaty profit.
0:04:13 > 0:04:16Last people there. Go! Go! Go! Burgers!
0:04:16 > 0:04:18Leading the boys...
0:04:18 > 0:04:20We're mincing!
0:04:20 > 0:04:23..Danny had bitten off more than he could chew.
0:04:23 > 0:04:25Let's get a move on.
0:04:25 > 0:04:27Boys, don't stop pressing burgers, please.
0:04:27 > 0:04:29The market location is now available.
0:04:29 > 0:04:32Make some patties. We can't sell nothing.
0:04:32 > 0:04:34There was just too many people talking and no matter how many times
0:04:34 > 0:04:36you tell them, they just won't shut up.
0:04:36 > 0:04:38Although Danny was the Project Manager,
0:04:38 > 0:04:42a very brave move, you know, I think they were all trying to impress.
0:04:42 > 0:04:45Go sell, get some money in the till. Come on!
0:04:45 > 0:04:50And when they all try to impress at the same time, it gets chaotic.
0:04:50 > 0:04:54# Now, all that meat and no potatoes... #
0:04:54 > 0:04:58The boys brought their buffalo burgers to Brixton...
0:04:58 > 0:05:00Today only.
0:05:00 > 0:05:02Once they're gone, they're gone.
0:05:02 > 0:05:04..very late in the day.
0:05:04 > 0:05:07They didn't get the fact that people buy burgers at lunchtime and they
0:05:07 > 0:05:10turned up two or three o'clock in the afternoon.
0:05:10 > 0:05:13We're only here for today, it is a one-day deal, guys.
0:05:13 > 0:05:16Are you still in the kitchen doing costing?
0:05:16 > 0:05:18Danny had beef with sub team leader Charles.
0:05:18 > 0:05:20Why are you calling me about costing?
0:05:20 > 0:05:24- Danny, you have made no decisions, OK?- We've made a decision, you don't need to worry about costing
0:05:24 > 0:05:27when you're manufacturing. You just don't need to do it. It's not necessary.
0:05:27 > 0:05:30Danny left the factory without a clue as to what price
0:05:30 > 0:05:33they cost and what price he was going to sell them for.
0:05:33 > 0:05:35That was disastrous, really.
0:05:35 > 0:05:39With only two hours left, the boys changed location.
0:05:39 > 0:05:42- Shoreditch.- Shoreditch it is then, that's the decision.
0:05:42 > 0:05:43Get to Shoreditch,
0:05:43 > 0:05:47start selling and we are going to meet you there, OK?
0:05:47 > 0:05:49Having lost valuable sales time...
0:05:49 > 0:05:52We've got little time left, let's go.
0:05:52 > 0:05:54The boys made fast food deals...
0:05:54 > 0:05:56Healthy burgers, guys. £5, boys.
0:05:56 > 0:05:58..at knock-down prices.
0:05:58 > 0:06:01I'll take one pack for £5, yeah? I'll give you two packs for a fiver.
0:06:01 > 0:06:05- Good day, guys, seriously. - Well done.
0:06:05 > 0:06:07After takings were totted up...
0:06:07 > 0:06:10A loss of £114.17.
0:06:10 > 0:06:13Unsurprisingly, it was the boys in the firing line.
0:06:13 > 0:06:16That is really, really diabolical.
0:06:16 > 0:06:20I feel like I'm looking at a load of dead meat, to be honest with you.
0:06:20 > 0:06:23Danny was no burger king. Look at his sad face.
0:06:23 > 0:06:27You did absolutely nothing. It was a joke!
0:06:27 > 0:06:31Project Manager is always a brave move in week one,
0:06:31 > 0:06:34but I have to be fair in my mind.
0:06:34 > 0:06:38If the person is really responsible for the failure of the task,
0:06:38 > 0:06:42then they are going to go. This was a disaster.
0:06:42 > 0:06:43Danny, you're fired.
0:06:49 > 0:06:51First man down.
0:06:54 > 0:06:55So, week two.
0:06:55 > 0:06:57Oh, my God, beautiful.
0:06:57 > 0:07:00And a spot of interior design.
0:07:00 > 0:07:03- Good morning. - ALL:- Good morning, Lord Sugar.
0:07:03 > 0:07:06This was a very interesting task,
0:07:06 > 0:07:10refurbishing two rooms in a great hotel.
0:07:10 > 0:07:13And that is what this next task is all about,
0:07:13 > 0:07:16making money from interior design.
0:07:16 > 0:07:21The teams had two days and a 13 grand budget to design,
0:07:21 > 0:07:24decorate and furnish their rooms.
0:07:24 > 0:07:29This wasn't just about creativity. They had two things to do -
0:07:29 > 0:07:33they had to please the customer and they had to make some money.
0:07:33 > 0:07:35Ross was voted in as team leader.
0:07:35 > 0:07:38I am used to working with designers. I am used to mood boards.
0:07:38 > 0:07:40Ah, capable hands.
0:07:40 > 0:07:44I don't do five-star. My experience of hotels has more been Travelodges.
0:07:44 > 0:07:46At least his team would back him up.
0:07:46 > 0:07:48I'll support you 100%.
0:07:48 > 0:07:51Ross was the project manager of this team,
0:07:51 > 0:07:54and he appointed Jeff to keep an eye on the numbers,
0:07:54 > 0:07:56because Jeff is a mathematician.
0:07:56 > 0:07:58And Jeff kind of took umbrage to that.
0:07:58 > 0:08:01There's no point me being the numbers guy. These guys...
0:08:01 > 0:08:02These guys... I should be on the design.
0:08:02 > 0:08:04Design is EVERYTHING in this task.
0:08:04 > 0:08:06I'm creative as well.
0:08:06 > 0:08:08Wrong, as far as I'm concerned.
0:08:08 > 0:08:11Your project manager tells you, "Do what you're good at."
0:08:11 > 0:08:13Well, Jeff was good at break dancing.
0:08:13 > 0:08:16What's break dancing got to do with the price of cocoa, really?
0:08:16 > 0:08:19You're here to actually make some money.
0:08:19 > 0:08:22The boys chose their colour scheme for their British inspired room.
0:08:22 > 0:08:25- Are we happy with those, guys? - Awesome.- Let's do this.
0:08:25 > 0:08:29Classic red, blue and...yellow?
0:08:29 > 0:08:31Quite a bright yellow, that, isn't it?
0:08:31 > 0:08:34If I went in that bedroom and woke up in the middle of the night,
0:08:34 > 0:08:37I'd think I was in the middle of a trifle.
0:08:37 > 0:08:40It's like someone's puked rainbow in this place.
0:08:40 > 0:08:44They designed a feature wallpaper after a landmark decision.
0:08:44 > 0:08:47Super abstract. Really, really, light, free hand.
0:08:47 > 0:08:49When it came to the wallpaper,
0:08:49 > 0:08:53he gave the designer about 30 seconds to come up with something.
0:08:53 > 0:08:55I'm championing this.
0:08:55 > 0:08:58That's awesome. We thought it through nicely, you know?
0:08:58 > 0:09:00I don't think we can polish that.
0:09:00 > 0:09:03No, Ross, there are some things that you can't polish.
0:09:03 > 0:09:08Looked like a bunch of kids had just drawn something on the wall.
0:09:08 > 0:09:10The boys even blew their budget.
0:09:10 > 0:09:14- Well, what is the total from your side?- 12,722.
0:09:14 > 0:09:15Um...
0:09:15 > 0:09:18If only they'd had a maths guy on the team!
0:09:18 > 0:09:21MUSIC: Gangnam Style by PSY
0:09:21 > 0:09:23- All in favour?- Yes.- Carried.
0:09:23 > 0:09:27On Team Graphene, Bushra was hoping for a hole in one for the girls.
0:09:27 > 0:09:30Right. We've got our wallpaper.
0:09:31 > 0:09:33Are you measuring as well, Elizabeth?
0:09:33 > 0:09:35Yes, Elizabeth measured up the room...
0:09:35 > 0:09:37- I've done that wall. - I'll just check it again.
0:09:37 > 0:09:38..again...
0:09:38 > 0:09:41Are we writing this down, though, like where the sockets are?
0:09:41 > 0:09:43..and again.
0:09:43 > 0:09:47She spent ages measuring things up in a clumsy kind of Manuel,
0:09:47 > 0:09:49Fawlty Towers manner.
0:09:49 > 0:09:50Just leave the wall, it's fine.
0:09:50 > 0:09:52And still got it all wrong.
0:09:52 > 0:09:54Have you measured the doors?
0:09:54 > 0:09:55Um, one second.
0:09:55 > 0:09:58THEY LAUGH
0:09:58 > 0:10:02Bushra gave her sub team a bargain basement budget.
0:10:02 > 0:10:05Guys, don't spend anything over £5,000.
0:10:05 > 0:10:08So Elizabeth kept a tight grip on their purse strings.
0:10:08 > 0:10:10- Shall we tag it? - No, it's too expensive.
0:10:12 > 0:10:14With both rooms finished,
0:10:14 > 0:10:17Jeff did some over-sharing with the bottom line.
0:10:17 > 0:10:18We're actually within budget,
0:10:18 > 0:10:23as the total value of goods was only around 11,470.
0:10:23 > 0:10:27Telling the client exactly how much they'd spent is a fatal error.
0:10:27 > 0:10:30Yes, the plan wasn't for Jeff to let you know exactly how much all the
0:10:30 > 0:10:32furnishings cost.
0:10:32 > 0:10:34You don't tell your client how much it cost.
0:10:34 > 0:10:37You tell them how much you want them to pay.
0:10:39 > 0:10:42In the boardroom, it was the boys' team who were below-par.
0:10:42 > 0:10:45I had to make a decision in the end as to who won.
0:10:45 > 0:10:48And I chose the girls.
0:10:48 > 0:10:50I wouldn't get too excited.
0:10:50 > 0:10:53It's not a case of I liked it more. I hated it less.
0:10:53 > 0:10:57It was a very disappointing week, unfortunately, yeah.
0:10:57 > 0:11:00The boys just couldn't paper over the cracks,
0:11:00 > 0:11:03and Jeff had made his own bed.
0:11:03 > 0:11:05The man is not a fool.
0:11:05 > 0:11:07He's a very intelligent person.
0:11:07 > 0:11:10And yet he knew that the point was that we had to make money,
0:11:10 > 0:11:12and he strayed away from that.
0:11:12 > 0:11:15- Why is that, Jeff?- First of all, I'm not just a numbers guy,
0:11:15 > 0:11:17I have a lot of different skills.
0:11:17 > 0:11:20But it was Jeff's last dance.
0:11:20 > 0:11:23Jeff, I wouldn't trust you with a hotel in Monopoly.
0:11:24 > 0:11:27Jeff, you're fired.
0:11:28 > 0:11:29Thank you, Lord Sugar.
0:11:31 > 0:11:33Go on, do the dance. Do the dance.
0:11:36 > 0:11:39Did you read that sparkling water makes you fat?
0:11:41 > 0:11:45- I drink a lot of sparkling water. - I like it. And look at him!
0:11:45 > 0:11:47You need to put on weight, right?
0:11:47 > 0:11:48So they tell me.
0:11:50 > 0:11:53Top banter. A week later, it was robot wars.
0:11:54 > 0:11:57We like to keep up with technology.
0:11:57 > 0:11:59- I- like to keep up with technology.
0:11:59 > 0:12:02So this task was fantastic.
0:12:02 > 0:12:05You will be selling robots.
0:12:05 > 0:12:09The boys got a new motherboard - Michaela.
0:12:09 > 0:12:12You'd just better all behave.
0:12:12 > 0:12:17The teams have two days to brand, programme and sell the prototypes.
0:12:17 > 0:12:19I recognise those moves.
0:12:19 > 0:12:21It's the spirit of Jeff.
0:12:23 > 0:12:25On the girls' team...
0:12:25 > 0:12:27I'd like to put myself forward for PM.
0:12:27 > 0:12:30..project manager Jade was set on a study aid for kids.
0:12:30 > 0:12:32What about just doing it as the E.Bot?
0:12:32 > 0:12:35- You will learn and grow with me. - I like it.- Yeah.- Happy?
0:12:35 > 0:12:38How can you say you don't know whether it was undermining...
0:12:38 > 0:12:40But there was a short circuit on the team.
0:12:40 > 0:12:44- You did.- No. I didn't say I didn't hear it, I said...- You did!
0:12:44 > 0:12:45Buttons were pushed...
0:12:45 > 0:12:48I expected to have a bit of help, and if it wasn't for you...
0:12:48 > 0:12:51- Did you need help? Did you feel like you were failing? So you needed help?- No, I don't.
0:12:51 > 0:12:53Let's not just try and take everybody down.
0:12:53 > 0:12:55- ..fuses blown... - You're doing my head in.
0:12:55 > 0:12:58So just zip it, or be constructive.
0:12:58 > 0:13:00How dare you! Don't speak to me like that.
0:13:00 > 0:13:01Don't talk to me like that!
0:13:01 > 0:13:03..and a full-system meltdown.
0:13:03 > 0:13:05- It's not funny, is it? - I'm laughing at the situation,
0:13:05 > 0:13:10cos all I've heard for the last ten minutes is blah, blah, blah, blah. I've had enough. I'm sick of it.
0:13:10 > 0:13:14There was a bit of bad blood amongst the girls, which is wrong, because,
0:13:14 > 0:13:19you know, had they put their mind to the business of the task,
0:13:19 > 0:13:20they would have sold a lot more.
0:13:20 > 0:13:23Red is rouge, and black is noir.
0:13:23 > 0:13:25In the pitch to the retail giants...
0:13:25 > 0:13:27Let's make you a mathematical genius, shall we?
0:13:27 > 0:13:29..Jade's team rebooted...
0:13:29 > 0:13:34This device will help the family learn through experiences.
0:13:34 > 0:13:35..and secured sales.
0:13:35 > 0:13:39We can put it into demo. So it can talk, it can do all this,
0:13:39 > 0:13:41and really do the funkiness, and the karate chopping,
0:13:41 > 0:13:43all that sort of thing.
0:13:43 > 0:13:45Meanwhile, Michaela and the boys
0:13:45 > 0:13:48decided to target the older generation.
0:13:48 > 0:13:52One thing that is quite difficult to do is train them
0:13:52 > 0:13:53and teach them about technology.
0:13:53 > 0:13:56Yeah, don't let Lord Sugar hear you say that.
0:13:56 > 0:13:58I have people in front of me in the boardroom
0:13:58 > 0:14:02that weren't even born at the time that I started in technology.
0:14:02 > 0:14:04They might think that I'm some old, you know,
0:14:04 > 0:14:08bloke at 70 years old that doesn't understand. Big error.
0:14:08 > 0:14:12Their plan to help the over 60s - a spot of exercise.
0:14:12 > 0:14:15But if the robot could go down, like...
0:14:15 > 0:14:17Like that?
0:14:17 > 0:14:19Could he do something like this?
0:14:19 > 0:14:21Down like that, and he went up like that?
0:14:21 > 0:14:24I'm not sure that's actually, technically, yoga?
0:14:24 > 0:14:27It's not. The sub team cooked up a name for their pensioner prototype.
0:14:27 > 0:14:31Jeffrii. But it's J-E-F-F, and then R-I-I.
0:14:31 > 0:14:34That's the one. We're going to go with Jeffrii, with two Is.
0:14:34 > 0:14:36And we're going to go with, "Your helping hand for life."
0:14:36 > 0:14:37Hello, I'm Jeffrii.
0:14:37 > 0:14:40But it didn't compute with Michaela.
0:14:40 > 0:14:43- I just don't think it looks right. - When you look at it straightaway,
0:14:43 > 0:14:46you just feel that these letters don't connect.
0:14:46 > 0:14:50Anybody who knows about technology, will know that once it's
0:14:50 > 0:14:53programmed in, you're done. That's the name.
0:14:53 > 0:14:55Not for Michaela.
0:14:55 > 0:14:58She decided on a last-minute name change.
0:14:58 > 0:15:00- Siimon?- Siimon, yeah.- Interesting.
0:15:00 > 0:15:05- She should have been fired for that, that was ridiculous.- Too right.
0:15:05 > 0:15:07Elliot joined the pitch team. His role -
0:15:07 > 0:15:11to explain Jeffrii Siimon. Or should it be Siimon Jeffrii?
0:15:11 > 0:15:16We say his name is Jeffrii, OK? But his family name is Siimon.
0:15:16 > 0:15:19Yes, that's much clearer, Elliot. Thank you.
0:15:19 > 0:15:23Hello, I'm Jeffrii. And I'm your helping hand for life.
0:15:23 > 0:15:26It certainly caused confusion in the pitch.
0:15:26 > 0:15:29They had a poster which had one name on,
0:15:29 > 0:15:31the robot itself had another name. Ridiculous.
0:15:31 > 0:15:35It started off Siimon, now it's Jeffrii. This is very confusing.
0:15:35 > 0:15:36Elliot, as a barrister,
0:15:36 > 0:15:38he should have been able to talk their way out of it,
0:15:38 > 0:15:41which is what he claimed he would do for the team. He didn't.
0:15:43 > 0:15:44In the boardroom,
0:15:44 > 0:15:48the girls' team were saved by bulk orders for their prototype.
0:15:48 > 0:15:49- Yes!- Elizabeth...
0:15:49 > 0:15:51Sorry, Lord Sugar.
0:15:51 > 0:15:53So you should be. For the boys...
0:15:53 > 0:15:55This is a bloody shambles, you lot,
0:15:55 > 0:15:58this is the third task, and the third task you've lost.
0:15:58 > 0:16:02I'm not impressed at all with any of you.
0:16:02 > 0:16:05But it was Elliot who was in the spotlight.
0:16:05 > 0:16:08I think that Elliot, being a very intelligent person, thought,
0:16:08 > 0:16:11"You know what? I'll just stand back and let everybody else mess it up
0:16:11 > 0:16:14"and then I won't be blamed for anything."
0:16:14 > 0:16:16You may be very articulate,
0:16:16 > 0:16:19you may be very skilled in being able to talk as a barrister,
0:16:19 > 0:16:24but you're not cut out to be my business partner.
0:16:24 > 0:16:27- Elliot, you're fired. - Thank you, Lord Sugar.
0:16:27 > 0:16:30Michaela got away with it...this time.
0:16:32 > 0:16:33Good luck.
0:16:37 > 0:16:39Week four...
0:16:39 > 0:16:42- Wembley!- 15 candidates remained,
0:16:42 > 0:16:45only one could become the top of the league.
0:16:45 > 0:16:47Oh, my God!
0:16:47 > 0:16:49This was a great task, right?
0:16:49 > 0:16:53We've got Wembley Stadium and we had the women's FA Cup Final.
0:16:53 > 0:16:55I mean, what more could you ask?
0:16:55 > 0:17:00For this task, I'd like you to lay on a VIP hospitality box.
0:17:00 > 0:17:01Good luck, off you go.
0:17:03 > 0:17:06I don't do football events, but I do weddings.
0:17:06 > 0:17:08Siobhan captained the girls.
0:17:08 > 0:17:10- Siobhan, you're our PM.- OK.
0:17:10 > 0:17:14Siobhan puts on events in Dubai and places like that, so this was,
0:17:14 > 0:17:16kind of, like, tailor-made for her.
0:17:16 > 0:17:18I'm Elizabeth, nice to meet you.
0:17:18 > 0:17:19Siobhan split the teams up,
0:17:19 > 0:17:23and she let the sub team listen to the client's wish list,
0:17:23 > 0:17:27which I think was the first error. You know that the clients could get
0:17:27 > 0:17:30carried away with what they want, and they did.
0:17:30 > 0:17:33Maybe champagne, canapes, a main course,
0:17:33 > 0:17:36and then obviously drinks all the way through? Yeah.
0:17:36 > 0:17:39No attention to cost.
0:17:39 > 0:17:40So that was a big error.
0:17:40 > 0:17:42We won't have a dry day, don't worry.
0:17:42 > 0:17:44Well, they certainly wouldn't.
0:17:44 > 0:17:48We want to go for three Prosecco, seven Sauvignon blanc...
0:17:48 > 0:17:50Because Siobhan ordered 21 bottles...
0:17:50 > 0:17:53Seven Chardonnay. Four Malbec and three merlot.
0:17:53 > 0:17:55..for her 12 guests.
0:17:55 > 0:17:58Where Siobhan went wrong on the task
0:17:58 > 0:18:01was that she over-ordered a lot of the alcohol.
0:18:01 > 0:18:04- How much is that? How many glasses? - Eight glasses of wine each.
0:18:04 > 0:18:06- Far too much.- That seems a lot.
0:18:06 > 0:18:09I don't know, I mean, I can't be the only one having input here.
0:18:09 > 0:18:12Siobhan kept asking the team for advice.
0:18:12 > 0:18:14That's not what a leader does.
0:18:14 > 0:18:17A leader says, "I'm making the decisions, you do it."
0:18:17 > 0:18:19Certainly not good business acumen.
0:18:21 > 0:18:25Boys' PM Andrew planned to treat his guests like Premier League stars,
0:18:25 > 0:18:27on a five-a-side budget.
0:18:27 > 0:18:30We've ordered seven portions of canapes.
0:18:30 > 0:18:33- But you've got 14 people?- Yeah. - Are you going to cut them in half?
0:18:33 > 0:18:35I think it will just be whoever picks them up first.
0:18:35 > 0:18:38Well, at least their VIPs had...Wotsits.
0:18:38 > 0:18:41We got a lot here for £4.80, didn't we?
0:18:41 > 0:18:44They didn't just cut culinary corners.
0:18:44 > 0:18:47In terms of entertainment, what would you be looking for?
0:18:47 > 0:18:49- I just don't want it to be awkward. - Absolutely.
0:18:49 > 0:18:52Andrew's team took a massive gamble.
0:18:52 > 0:18:54Harrison, would you sing?
0:18:54 > 0:18:57- Well...- Honestly, mate...
0:18:57 > 0:19:01- Do it for the team.- All right, I'll do what I can. I'll try.
0:19:01 > 0:19:05Harrison bravely put himself forward as a singer.
0:19:05 > 0:19:07I've heard him in the shower.
0:19:07 > 0:19:11Good. FA Cup Final, corporate event...
0:19:11 > 0:19:13Yeah.
0:19:13 > 0:19:14If he gets it wrong...
0:19:14 > 0:19:16No, no, no. Have faith, man.
0:19:16 > 0:19:18I think you will be brilliant.
0:19:18 > 0:19:20Cup Final day -
0:19:20 > 0:19:23and it was endless happy hour for Siobhan's clients.
0:19:23 > 0:19:24Thank you.
0:19:24 > 0:19:26Meanwhile, the boys' reception...
0:19:26 > 0:19:28That's the last of it, there.
0:19:28 > 0:19:30..had lost its fizz.
0:19:30 > 0:19:33We've got no more champagne, really, left.
0:19:33 > 0:19:35Harrison!
0:19:35 > 0:19:38And Harrison came onto the field to entertain the clients.
0:19:38 > 0:19:40MICROPHONE FEEDBACK SQUEALS
0:19:40 > 0:19:42Awkward!
0:19:42 > 0:19:46# And now the end is near... #
0:19:46 > 0:19:48Hopefully...
0:19:48 > 0:19:50# And so I face
0:19:50 > 0:19:53# The final curtain... #
0:19:53 > 0:19:55He took one for the team, as they say,
0:19:55 > 0:19:58he certainly did Sinatra his way.
0:19:58 > 0:20:05# I did it my way. #
0:20:07 > 0:20:11They clapped him in the end, it was a very, very brave move.
0:20:11 > 0:20:15At the end of the day, he did his first gig at Wembley Stadium!
0:20:15 > 0:20:17Match has started, guys. Match has started.
0:20:19 > 0:20:21There were fireworks in the boardroom...
0:20:21 > 0:20:25Unfortunately, you were letting the client lead you.
0:20:25 > 0:20:27And, unfortunately, you put me into a corner.
0:20:27 > 0:20:29- Oh, really?- Yes, you did.
0:20:29 > 0:20:32..as the Graphene girls were given a red card.
0:20:32 > 0:20:36Whoa, whoa, whoa. Ladies, I'm not going to listen to any more of this.
0:20:36 > 0:20:39But it was Siobhan who was offside.
0:20:39 > 0:20:42You should have known how to do this, like clockwork.
0:20:42 > 0:20:44She knows all about costs.
0:20:44 > 0:20:47She knows what she's got to do to entertain people.
0:20:47 > 0:20:53Not having a strategy when this is your area of expertise is really a
0:20:53 > 0:20:54crime, as far as I'm concerned.
0:20:54 > 0:20:56For me, it's more about making the client happy.
0:20:56 > 0:20:58It's about making me happy!
0:20:58 > 0:21:00- I know.- You know?
0:21:00 > 0:21:02She lost complete control of the costs,
0:21:02 > 0:21:05and she messed up on this task.
0:21:05 > 0:21:09On that basis, Siobhan, I regret to say that you're fired.
0:21:09 > 0:21:12Thank you, Lord Sugar.
0:21:12 > 0:21:13Taxi!
0:21:16 > 0:21:2021 bottles of wine? It's like dinner round your house!
0:21:25 > 0:21:28Week five, and things got personal.
0:21:28 > 0:21:32Now, this was my primary school.
0:21:32 > 0:21:38And your task today is all about acquiring nine items which mark
0:21:38 > 0:21:42some of the milestones of my life and career.
0:21:42 > 0:21:47This task is designed to eek out negotiation skills and logistics.
0:21:47 > 0:21:53These are skills that are vital in my business partner, simple as that.
0:21:53 > 0:21:56The teams had one day to find nine items...
0:21:56 > 0:21:5870th birthday cake.
0:21:58 > 0:22:01..at rock-bottom prices, including a retro car aerial.
0:22:01 > 0:22:03Isn't that the first thing Lord Sugar sold?
0:22:03 > 0:22:06And material fit for a Lord's robe.
0:22:06 > 0:22:08Scarlet doeskin.
0:22:08 > 0:22:11Sajan assigned roles for Vitality.
0:22:11 > 0:22:13I'd like to keep Ross on my team, because of the analytical skills.
0:22:13 > 0:22:16I don't know London at all, I've never lived here,
0:22:16 > 0:22:19so driving around collecting stuff I know nothing about in a city I know
0:22:19 > 0:22:21nothing about isn't something I was looking forward to.
0:22:21 > 0:22:22Uh- oh!
0:22:22 > 0:22:25The next item is a rugelach.
0:22:25 > 0:22:29Rugelach is a nice little, sweet Jewish cake.
0:22:29 > 0:22:32Rugelach? Oh-ho-ho-ho!
0:22:32 > 0:22:34Is Lord Sugar even Jewish?
0:22:34 > 0:22:36- Yes, he is.- Is he? - Definitely.- OK.
0:22:36 > 0:22:39Oh, God, you know. Where has she been?
0:22:39 > 0:22:43Two stores away from us, is it worth popping in there?
0:22:43 > 0:22:47The supermarket is clearly not a Jewish, kosher supermarket.
0:22:47 > 0:22:48It's a Turkish supermarket.
0:22:48 > 0:22:50Do you do any Jewish food in this store?
0:22:50 > 0:22:52No, unfortunately, we haven't got any of them.
0:22:52 > 0:22:56This has been a complete, and colossal waste of precious time.
0:22:56 > 0:23:00Michaela tried to sow up a speedy deal on a hanky.
0:23:00 > 0:23:03I think £10 is a fair price, isn't it?
0:23:03 > 0:23:05And Ross just stood on the sidelines.
0:23:05 > 0:23:09Ross was a very interesting person, he's a technology man.
0:23:09 > 0:23:12But he went wrong on this particular task, basically doing nothing.
0:23:12 > 0:23:13This is getting a bit frantic.
0:23:13 > 0:23:16- It's not.- No-one knows where we are going or what we're doing.
0:23:16 > 0:23:18If you have another suggestion, please throw it into the mix,
0:23:18 > 0:23:21cos it's not that it's frantic, we're all out of suggestions,
0:23:21 > 0:23:24so if you've got one, please feel free to tell us.
0:23:24 > 0:23:27He's not really contributed anything to the task.
0:23:27 > 0:23:29The teams raced around London...
0:23:29 > 0:23:32- Go on, Sarah.- ..on the trail of the remaining items.
0:23:32 > 0:23:34Tottenham scarf! Oh, get in!
0:23:34 > 0:23:36That's 16.
0:23:36 > 0:23:39Are you asking me? Are you putting any input or are you just trying to
0:23:39 > 0:23:42stray away from actually making a decision yourself?
0:23:44 > 0:23:48PM Joanna was on the hunt for a high-ticket item.
0:23:48 > 0:23:50I'm actually looking for an Amstrad computer.
0:23:50 > 0:23:55If you didn't get that Amstrad computer that would be a big blow.
0:23:55 > 0:23:58- Yes, I've got one of those. - OK, perfect.
0:23:58 > 0:24:00But also looking to track it down...
0:24:00 > 0:24:02Yeah, I've got one for sale,
0:24:02 > 0:24:05but someone's already called me up this morning and reserved it.
0:24:05 > 0:24:08- Can we come and get it first?- Are we able to come and get it first?
0:24:08 > 0:24:10If you get here first, I suppose.
0:24:10 > 0:24:13However, Joanna and her team beat them to it.
0:24:13 > 0:24:14Hello, hi.
0:24:14 > 0:24:18Kerching! It was a game-changing moment, I think.
0:24:18 > 0:24:21I was wondering if you still had your Amstrad.
0:24:21 > 0:24:24I'm afraid the other buyer's been and gone.
0:24:26 > 0:24:28Two minutes to seven, where are they?
0:24:28 > 0:24:29With minutes to go...
0:24:29 > 0:24:31It's our sub team.
0:24:31 > 0:24:32..the teams race to the finish.
0:24:32 > 0:24:36- Guys, guys, guys!- Come on. Less than a minute, come on.
0:24:36 > 0:24:38- Come on.- Come on, come on.
0:24:40 > 0:24:44As the clock struck 7:00pm, the teams were out of time,
0:24:44 > 0:24:47and Sajan's team were out of luck.
0:24:47 > 0:24:51Hello, Ross. Was you on this task, Ross?
0:24:51 > 0:24:54Ross was in the firing line.
0:24:54 > 0:24:56Statistically speaking, I'm...
0:24:56 > 0:24:58- Statistically speaking? - ..I'm very smart.
0:24:58 > 0:25:00and if you take an average room of people from the UK,
0:25:00 > 0:25:02I am usually the smartest person in the room.
0:25:02 > 0:25:05Really? And modest with it, also.
0:25:05 > 0:25:07I don't know what he thinks about me, then.
0:25:07 > 0:25:09Because he was in my room for quite a while in the boardroom.
0:25:09 > 0:25:12I actually do have the IQ of an official genius,
0:25:12 > 0:25:14- which I'm kind of proud of. - Really?- Yeah.
0:25:16 > 0:25:18You are a very articulate fellow.
0:25:18 > 0:25:21But I believe, and I say this very respectfully,
0:25:21 > 0:25:25you are a fish out of water in this process.
0:25:25 > 0:25:27There was no reason for me to be heavy with him
0:25:27 > 0:25:31but he's not a businessperson.
0:25:31 > 0:25:35I wish you all the best but, Ross, you're fired.
0:25:35 > 0:25:38- Thank you for the opportunity. - Good luck.- Thank you.
0:25:42 > 0:25:44You've got a doctorate, haven't you?
0:25:44 > 0:25:46- I've got two.- I've got a doctorate.
0:25:46 > 0:25:50- I've only got one. But I'm a professor.- I'm a doctor of science.
0:25:50 > 0:25:52- I am, too.- Twice. - Are you a professor?
0:25:52 > 0:25:55- No, I'm not, actually, no. - I thought not. Cos I'm a genius!
0:25:55 > 0:25:57But I'm a peer.
0:25:57 > 0:25:59You are, yes. That beats it!
0:26:01 > 0:26:05Week six. And the candidates needed to get shipshape.
0:26:06 > 0:26:09This was a very interesting task, actually, to go abroad,
0:26:09 > 0:26:12just to see what they're like in a different culture.
0:26:12 > 0:26:18Your next task is to plan and execute a tour of Bruges.
0:26:18 > 0:26:20You'll need to sell tickets,
0:26:20 > 0:26:24and give your clients the best-possible experience.
0:26:24 > 0:26:27- Welcome, ladies, to Vitality. - Thank you.
0:26:27 > 0:26:29First job - choose a skipper.
0:26:29 > 0:26:32I'm happy to be project manager. I think I'll bring everyone together.
0:26:32 > 0:26:34I know everyone's strengths and weaknesses.
0:26:34 > 0:26:37But it was Andrew who was quick to take the helm...
0:26:37 > 0:26:42I've been on tequila tasting, wine tasting, vodka tasting.
0:26:42 > 0:26:44Anything alcohol, I'll do a tasting!
0:26:44 > 0:26:48..and sold Vitality's historic tour as a booze cruise.
0:26:48 > 0:26:50Change your plans, if you've got any.
0:26:50 > 0:26:53Come with us, we're going on a beer tasting event.
0:26:53 > 0:26:56Some really good beers that will get you off your nut as well.
0:26:57 > 0:27:00Up on deck, there was a reshuffle.
0:27:00 > 0:27:02I want to swap with you, because I think you're going to be amazing...
0:27:02 > 0:27:05- Get in, Charles.- I think you will be amazing at the beer tasting.
0:27:05 > 0:27:08And then, obviously, us three can go out and negotiate.
0:27:08 > 0:27:10Sarah-Jayne put herself in the wrong team.
0:27:10 > 0:27:12She should have gone on the tour.
0:27:12 > 0:27:14After all, that's where the money was.
0:27:14 > 0:27:17On Team Graphene...
0:27:17 > 0:27:19Right, everybody.
0:27:19 > 0:27:21..Sergeant Major Elizabeth took charge of her tour.
0:27:21 > 0:27:24What's the word for hello?
0:27:24 > 0:27:25THEY SPEAK OWN LANGUAGE
0:27:25 > 0:27:27Tell the square hello.
0:27:27 > 0:27:29THEY SPEAK OWN LANGUAGE
0:27:30 > 0:27:35Guys, come on. Quick as we can now. Nearly there.
0:27:35 > 0:27:38Having negotiated a free chocolate tasting...
0:27:38 > 0:27:40We've got some chocolate for you guys to purchase.
0:27:40 > 0:27:42Would you like to come through and have a look?
0:27:42 > 0:27:43..and a sweet deal on sales...
0:27:43 > 0:27:47- Time to empty those wallets. - Time to buy!
0:27:47 > 0:27:49..Elizabeth's team were on a roll.
0:27:49 > 0:27:53To infinity and beyond!
0:27:53 > 0:27:54Testing! There we go.
0:27:54 > 0:27:58Meanwhile, Team Vitality's tour started on a high.
0:27:58 > 0:28:01Onwards.
0:28:01 > 0:28:04The bulk of this task was the tour.
0:28:04 > 0:28:06Sarah-Jayne didn't even go on it.
0:28:06 > 0:28:09What we have to do is, you have to go around the block a little bit.
0:28:09 > 0:28:13It was left to Charles, who initially got them lost,
0:28:13 > 0:28:15took everybody on a wild goose chase.
0:28:15 > 0:28:18Charles, at what point do we realise we've gone too far,
0:28:18 > 0:28:20- and we want to turn back?- Oh, no, we're back where we started.
0:28:20 > 0:28:23I've got deja vu, mate. I feel like I've been here before.
0:28:23 > 0:28:25I mean, it's stupid beyond belief.
0:28:25 > 0:28:28Having spent hours pounding the pavements,
0:28:28 > 0:28:32Team Vitality only had time for a happy half-hour.
0:28:32 > 0:28:34We've definitely had a good day.
0:28:34 > 0:28:38It turned out they were, like, thimblefuls beer to taste.
0:28:38 > 0:28:41Oversold it, very disappointing.
0:28:41 > 0:28:44The teams had one last chance to make some money.
0:28:44 > 0:28:47The part and parcel of the task was that you had to buy things to sell
0:28:47 > 0:28:49when you got back on board.
0:28:49 > 0:28:53Elizabeth's team took a gamble, had some high-priced items...
0:28:53 > 0:28:55So, the £50 set.
0:28:55 > 0:28:58..which paid off and they made a load of money.
0:28:58 > 0:29:00- Sarah-Jayne...- Is there any more for two euros on there?
0:29:00 > 0:29:04- No.- Is there any around here? On this side, for two euros?
0:29:04 > 0:29:06..chose some pathetic key rings.
0:29:06 > 0:29:08That was disastrous, really.
0:29:08 > 0:29:09It was a load of...
0:29:09 > 0:29:12SHIP'S HORN BLARES
0:29:12 > 0:29:13Back in the boardroom.
0:29:13 > 0:29:17- You win, Elizabeth. - Thank you, Lord Sugar.
0:29:17 > 0:29:19While Elizabeth's team celebrated...
0:29:19 > 0:29:21# Hallelujah! #
0:29:21 > 0:29:24..Lord Sugar was not one to waffle.
0:29:24 > 0:29:26Let me let you into a little secret,
0:29:26 > 0:29:29they won this task because of their souvenirs.
0:29:29 > 0:29:34Kerching! Sarah-Jayne didn't go on the tour, didn't follow the money,
0:29:34 > 0:29:37and then bought these pathetic key rings.
0:29:37 > 0:29:41Sarah-Jayne, you have not proved yourself to me.
0:29:41 > 0:29:45- You're fired.- OK. Thank you for the opportunity.
0:29:50 > 0:29:5212 candidates remained.
0:29:53 > 0:29:56And the competition went up a gear.
0:29:57 > 0:30:01Your task today is all about advertising.
0:30:01 > 0:30:05I'm giving each of the teams a brand-new car,
0:30:05 > 0:30:10and what you have to do is come up with a campaign to launch it.
0:30:10 > 0:30:13I've spent a lot of money, over the years, on advertising.
0:30:13 > 0:30:15And in my opinion, it's important to
0:30:15 > 0:30:18keep the advert very simple, very focused.
0:30:18 > 0:30:22On Team Vitality, Michaela got behind the wheel
0:30:22 > 0:30:24to steer the team in the right direction.
0:30:24 > 0:30:26Our brand name is Miami.
0:30:26 > 0:30:30- Does it have to be so literal with the name?- The car name is Miami.
0:30:30 > 0:30:33- Action. - They kept their ad simple.
0:30:33 > 0:30:35Girl in the car, potentially with her friend in.
0:30:35 > 0:30:39And remember, you're going on holiday! Woo!
0:30:39 > 0:30:42I thought this was going to be Jason Statham kind of stuff.
0:30:42 > 0:30:43Whoa, whoa!
0:30:43 > 0:30:46- And it isn't. - Quick sticks.
0:30:46 > 0:30:48And cut. Solid gold in the can.
0:30:48 > 0:30:52- I think we have enough footage to drag it out to 20 seconds.- Yeah.
0:30:52 > 0:30:54Looking to escape reality?
0:30:54 > 0:30:57The all-new technologically advanced hot hatchback.
0:30:57 > 0:31:00- At the pitch... - Miami!
0:31:00 > 0:31:02Move forward, move fast, move free.
0:31:02 > 0:31:05- You just can't use the word fast. - We thought we'd got away with it!
0:31:05 > 0:31:07..the sub team watched on with horror...
0:31:07 > 0:31:09I'm so glad you brought that one up.
0:31:09 > 0:31:11..as Anisa slammed it into reverse.
0:31:11 > 0:31:16- Yeah, it was a little bit unfortunate.- No, Anisa! Stop it!
0:31:16 > 0:31:18Did anyone pick up and think it was an advert for a bicycle, you know,
0:31:18 > 0:31:21- because you've got two modes of transport?- Yes, yeah, exactly that.
0:31:21 > 0:31:23You're flooding the engine.
0:31:23 > 0:31:25- Anisa!- Oh, my God! What is she doing!
0:31:25 > 0:31:27We had some feedback at the top, saying,
0:31:27 > 0:31:30"We don't understand why it was a car and then a bike."
0:31:30 > 0:31:32Is there an ejector seat in this car?
0:31:32 > 0:31:33Just take her down, tackle her.
0:31:33 > 0:31:36Just do something. Put a sock in her mouth!
0:31:36 > 0:31:38On Team Graphene...
0:31:38 > 0:31:41- I'm happy to lead it.- Yeah, fine. - ..James was in charge.
0:31:41 > 0:31:43Cool, I'm PM, then.
0:31:43 > 0:31:47I gave both teams lots of choices of locations where
0:31:47 > 0:31:48they could film their advert.
0:31:48 > 0:31:52Now, I think that it could be good to come from maybe an old village.
0:31:52 > 0:31:54And they picked a Norman village.
0:31:54 > 0:31:56The idea, the car is the brand-new thing,
0:31:56 > 0:31:58and it's coming out of something that is quite old.
0:31:58 > 0:32:02I'm not entirely sure they understand when the Norman era was.
0:32:02 > 0:32:05The Normans were around in medieval times.
0:32:07 > 0:32:10James, I don't think this is an English village.
0:32:10 > 0:32:15I think this is a... pretend village.
0:32:15 > 0:32:18Oh, my good God!
0:32:20 > 0:32:23- I don't mean to be funny, James, but we are scuppered.- Yeah, yeah.
0:32:25 > 0:32:28We are actually in, like, a medil-evil setting.
0:32:28 > 0:32:30- A what, sorry?- Where? - Do I hear chickens?
0:32:30 > 0:32:33They've gone medieval? They didn't even have cars then, did they?
0:32:33 > 0:32:35No, Harrison, they didn't.
0:32:35 > 0:32:38So, obviously, at first we want this wide shot
0:32:38 > 0:32:40to just set the scene where we are.
0:32:40 > 0:32:44If you didn't know better, you would think Sajan was Spielberg.
0:32:44 > 0:32:46The mise en scene is perfect.
0:32:47 > 0:32:52Given the dilemma, a creative person could have adapted, but he didn't.
0:32:52 > 0:32:56We'll take a shot from here, then we'll take another shot from there.
0:32:56 > 0:32:58Four scenes to be shot this morning.
0:32:58 > 0:33:00Four only. I think we've got 20 plus.
0:33:00 > 0:33:03- Scene 26.- You need to say action or else I'm not coming.
0:33:03 > 0:33:07- Action!- Get out of the way! Get out of the way!
0:33:07 > 0:33:09Cool. We've got lots of footage,
0:33:09 > 0:33:11and I've actually done a really good job.
0:33:11 > 0:33:13Well, that's what you think.
0:33:13 > 0:33:15Nothing they couldn't fix in the edit.
0:33:15 > 0:33:18Cue back-seat driver Elizabeth.
0:33:18 > 0:33:20Stop. Cut it there,
0:33:20 > 0:33:22and then just go to boom, boom, boom, ba-room-boom-boom.
0:33:22 > 0:33:27You can cut that bit. And then it goes, doo, doo, doo, doo, doo.
0:33:27 > 0:33:30It goes like that. Boom, boom, boom, ba-room-boom-boom.
0:33:30 > 0:33:32Try it. It will work.
0:33:32 > 0:33:34# I've got the key... #
0:33:34 > 0:33:35Shoo!
0:33:35 > 0:33:37# I've got the key
0:33:37 > 0:33:39# I've got the key to another... #
0:33:43 > 0:33:45That is a terrible TV advert.
0:33:45 > 0:33:47On a collision course in the boardroom...
0:33:47 > 0:33:49I think I've got a good picture here.
0:33:49 > 0:33:52..Team Graphene were on the skids.
0:33:52 > 0:33:55James, weak leadership.
0:33:55 > 0:33:58You've put me in an awkward position.
0:33:58 > 0:34:02In this point of the process, one must focus on the specific task,
0:34:02 > 0:34:06of course. But part of my mind is also thinking about how the people
0:34:06 > 0:34:09have performed in the previous weeks.
0:34:09 > 0:34:12Sajan, you were supposed to be the director.
0:34:12 > 0:34:15- That's correct.- OK, God knows what that was supposed to be.
0:34:15 > 0:34:18Can I just say, Lord Sugar, I have shown that I'm a creative person.
0:34:18 > 0:34:22You let it go off the rails. You're making it up as you go along.
0:34:22 > 0:34:27Sajan didn't adapt, and that's one thing about business, you know,
0:34:27 > 0:34:30if there's some catastrophic change,
0:34:30 > 0:34:33you need to try and rescue it and adapt.
0:34:33 > 0:34:36And so, Sajan, you're fired.
0:34:36 > 0:34:40I appreciate the opportunity, thank you so much. All the best, guys.
0:34:45 > 0:34:50Week eight - and the candidates had a surprise visitor.
0:34:50 > 0:34:52Assemble in the kitchen, please.
0:34:52 > 0:34:55Lord Sugar had a pet project.
0:34:55 > 0:35:00I've organised for you to take over a doggie day-care centre.
0:35:00 > 0:35:03You need to win clients, negotiate prices,
0:35:03 > 0:35:07and carry out services to a very high standard.
0:35:07 > 0:35:10Team Graphene's pack leader - James.
0:35:10 > 0:35:13Make out that you absolutely love dogs.
0:35:13 > 0:35:16He sent Elizabeth and Joanna to teach old dogs new tricks.
0:35:16 > 0:35:18Good boy.
0:35:18 > 0:35:21That's you, and that's me.
0:35:21 > 0:35:23I think it was a bit of a masterstroke by James,
0:35:23 > 0:35:26putting Miss Bossy Boots in charge of the training.
0:35:26 > 0:35:28We're going to do this,
0:35:28 > 0:35:31and then we're going to have a little bit of dancing.
0:35:31 > 0:35:35And she got on and she did quite a good job.
0:35:35 > 0:35:37Come on.
0:35:37 > 0:35:39Sit. Beg.
0:35:39 > 0:35:42Cry. Spin around.
0:35:42 > 0:35:44And she made a good profit, also.
0:35:44 > 0:35:47£60 for that, which will be receipted.
0:35:47 > 0:35:48So we could do a deal for you.
0:35:48 > 0:35:51- Oh, go on. - Thank you so much.
0:35:51 > 0:35:53James's team put their best paw forward...
0:35:53 > 0:35:55Look at the little one!
0:35:55 > 0:35:56..and secured a photoshoot.
0:35:56 > 0:35:59- Go, go on!- Oh, oh, oh!
0:36:01 > 0:36:06And James drummed up dosh, clearing doggie doo door-to-door.
0:36:06 > 0:36:09I think James showed very good initiative,
0:36:09 > 0:36:12knocking on people's doors, cleaning up dog mess.
0:36:12 > 0:36:14- The cost for that would be £100. - Thank you.
0:36:14 > 0:36:16And made quite a lot of money.
0:36:16 > 0:36:19- Thank you. - It's all about the moneys!
0:36:19 > 0:36:21In the doggie spa...
0:36:21 > 0:36:23I've just done his bottom.
0:36:23 > 0:36:25Have you? You're not having a slice of my pizza later.
0:36:25 > 0:36:29..Vitality's top dog was supposed to be Charles.
0:36:29 > 0:36:30You know, everybody was working away,
0:36:30 > 0:36:32and he was standing there as an observer.
0:36:32 > 0:36:35I'm assisting where I can. I'm just prompting them along.
0:36:35 > 0:36:39I think the only thing he did do was delegate to everyone else.
0:36:39 > 0:36:43- Give him the fizz bath on his feet. - Yes.- I'll keep my hands clean.
0:36:43 > 0:36:45You go and explain to the customer.
0:36:45 > 0:36:47- All right, yeah.- Cool.
0:36:47 > 0:36:50He's just sitting back and letting them do all the work.
0:36:50 > 0:36:51Andrew, it's Charles.
0:36:51 > 0:36:54Charles even tried to pass the buck to his sub team.
0:36:54 > 0:36:58Charles, you're trying to get us to do the calls that you were meant
0:36:58 > 0:37:01- to have made.- Charles, we've got too much to do here.- OK.
0:37:01 > 0:37:02ALL TALK AT ONCE
0:37:02 > 0:37:04Anisa, Anisa, only one voice.
0:37:04 > 0:37:06And as for Anisa...
0:37:06 > 0:37:08No, no, no!
0:37:08 > 0:37:10SHE LAUGHS
0:37:10 > 0:37:14She seems to flap quite a lot, panic quite a lot,
0:37:14 > 0:37:16think everything's funny when it goes wrong.
0:37:16 > 0:37:20And also I don't believe she had the respect of her team-mates.
0:37:20 > 0:37:24No, no, don't go! Just don't go!
0:37:24 > 0:37:25Good afternoon, hello, Nadine.
0:37:25 > 0:37:28And Andrew, he pitched for a poop-scooping job...
0:37:28 > 0:37:32- I'm so happy about picking up poo. - I told you!
0:37:32 > 0:37:34We need somebody to clear all the dog mess.
0:37:34 > 0:37:36All the way down to the drive.
0:37:36 > 0:37:38It's quite big.
0:37:38 > 0:37:40..but bagged a bum deal.
0:37:40 > 0:37:43We was thinking £120.
0:37:43 > 0:37:46Not only did he take on this ridiculous contract,
0:37:46 > 0:37:49which was originally to pick up dog poo,
0:37:49 > 0:37:51they ended up picking up duck poo, also,
0:37:51 > 0:37:54and never asked for any extra money.
0:37:54 > 0:37:55Why did we commit to duck poo?
0:37:55 > 0:37:57- It's screwing us. - We said the big ones.
0:37:57 > 0:38:00Well, they're all big! They're all big.
0:38:00 > 0:38:01Missed opportunity.
0:38:01 > 0:38:03Don't be frantic, guys, be calm.
0:38:03 > 0:38:04Pick up the pace a bit, Anisa.
0:38:04 > 0:38:07Yeah, I know, but the flowerbed's really complicated. Here.
0:38:07 > 0:38:09Massive poos. Loads of them.
0:38:09 > 0:38:12It's not rocket science, this.
0:38:12 > 0:38:15Poo, bag, put the two together, and clean up.
0:38:15 > 0:38:17But after a quick inspection...
0:38:17 > 0:38:19Oh, there's quite a lot still here, isn't there?
0:38:19 > 0:38:21I obviously can't pay you the full amount.
0:38:21 > 0:38:24Whoopsie.
0:38:24 > 0:38:26In the boardroom, it was dog eat dog.
0:38:26 > 0:38:29- Anisa, no-one has got confidence in you.- You don't make any decisions!
0:38:29 > 0:38:32- Flap, flap, flap.- I wasn't flapping, actually, Charles.- OK.
0:38:32 > 0:38:35You were flustered. You were flustered.
0:38:35 > 0:38:37It's week eight now.
0:38:37 > 0:38:41I have to close my eyes and tried to envisage these people in business
0:38:41 > 0:38:46with me. And in all three cases, I couldn't see it.
0:38:46 > 0:38:48It was dead wood time.
0:38:48 > 0:38:50Time to evict.
0:38:50 > 0:38:52Andrew, you're fired.
0:38:54 > 0:38:56Anisa, you're fired.
0:38:58 > 0:39:01- I think that's very harsh.- I don't want to hear from you.- Sorry, sorry.
0:39:01 > 0:39:04- Charles, you're fired. - Thanks for the opportunity.
0:39:07 > 0:39:11I don't feel guilty about it cos I think those three had to go.
0:39:11 > 0:39:13Back at the house...
0:39:13 > 0:39:17- No-one's coming home. - He sacked them all?
0:39:17 > 0:39:19I think the competition has officially begun.
0:39:19 > 0:39:22On the plus side, there's three extra portions of dinner tonight!
0:39:22 > 0:39:25- Yes!- Heartless.- Cheers.
0:39:26 > 0:39:32Another week, and another task cooked up by Lord Sugar.
0:39:32 > 0:39:35You have to invent your own recipe kit.
0:39:35 > 0:39:38You'll need to brand and design the packaging,
0:39:38 > 0:39:42and you will also need to create an exciting dish.
0:39:42 > 0:39:44For Team Vitality...
0:39:44 > 0:39:47Now, Harrison, you're going to be the project manager.
0:39:47 > 0:39:51On the menu... Harrison's kickin' chicken curry.
0:39:51 > 0:39:52Curry powder, is that healthy?
0:39:52 > 0:39:56- Only snag...- How much curry powder are we putting in, Harrison?
0:39:56 > 0:39:57- Two tablespoons.- Two tablespoons?
0:39:57 > 0:39:59..Harrison couldn't cook.
0:39:59 > 0:40:01I don't know, wait, two teaspoons.
0:40:01 > 0:40:04Stop, stop, stop. No, it's not.
0:40:04 > 0:40:07At least the sub team would sort out the branding.
0:40:07 > 0:40:11I'm asking you now, please, to come up with ideas to do with your mind,
0:40:11 > 0:40:13and to do with natural and nature.
0:40:13 > 0:40:16- Maybe not. - Because then we're on the same page.
0:40:16 > 0:40:17This is really important.
0:40:17 > 0:40:19I am trying to be on the same page.
0:40:19 > 0:40:22- Your PM has just told you he doesn't like that idea, so...- I know! - ..get away from that idea.
0:40:22 > 0:40:27Jade and Joanna spent most of the day rowing. Their mind was
0:40:27 > 0:40:29not on the job, and consequently,
0:40:29 > 0:40:33the packaging, the marketing, the whole thing was a disaster.
0:40:33 > 0:40:36Why does it not say chicken curry on the box?
0:40:36 > 0:40:37And as for the recipe cards...
0:40:37 > 0:40:40There are a couple of typos on this,
0:40:40 > 0:40:43which I'm really disappointed in, but we ran out of time.
0:40:43 > 0:40:45But in the pitch, Harrison charmed them.
0:40:45 > 0:40:49We believe that this is the way forward and the future in eating.
0:40:49 > 0:40:51There's no actual name of the product on the packaging.
0:40:51 > 0:40:53Michaela informed them...
0:40:53 > 0:40:55When this comes to market, then all that information, of course,
0:40:55 > 0:40:58- will be on there.- And Joanna assured them the food was safe to eat.
0:40:58 > 0:41:01This first dish that we've got doesn't have pea in it.
0:41:01 > 0:41:03That's a relief!
0:41:03 > 0:41:04It's really good.
0:41:04 > 0:41:08Harrison, I think, won the day with a tremendous presentation,
0:41:08 > 0:41:10where he showed his passion.
0:41:10 > 0:41:11Thank you.
0:41:13 > 0:41:15So we've got to think about a brand name.
0:41:15 > 0:41:19On Team Graphene, Sarah had a clear vision for her kit.
0:41:19 > 0:41:22Gourmet Crusaders, I like, because I just thought it's sort of
0:41:22 > 0:41:23a bit like a call to action.
0:41:23 > 0:41:25Bushra voiced a small concern.
0:41:25 > 0:41:27I feel like the Crusaders, for me,
0:41:27 > 0:41:30feels a little bit more like an army.
0:41:30 > 0:41:34Bushra expressed a dislike for it initially,
0:41:34 > 0:41:37but she kind of backed off when Sarah kind of said,
0:41:37 > 0:41:39"No, that's what it's going to be."
0:41:39 > 0:41:41- I don't think we need to tie in on that too much.- Yeah.
0:41:41 > 0:41:43Let's start cooking.
0:41:43 > 0:41:45Sarah put Mr Chalk and Miss Cheese
0:41:45 > 0:41:48in the kitchen to invent their gourmet dish.
0:41:49 > 0:41:52But Elizabeth couldn't help herself.
0:41:52 > 0:41:53Why don't I chop the celery?
0:41:53 > 0:41:57- Would that be all right? - Put down the knife, James.
0:41:57 > 0:41:59James.
0:41:59 > 0:42:02- Yeah? - Yeah, yeah. Fine.
0:42:05 > 0:42:09Working with Elizabeth is like trying to clean a piranha's teeth.
0:42:09 > 0:42:12- Do you want me to turn it up? - No. No, no, no.
0:42:12 > 0:42:15She's a complete control freak.
0:42:15 > 0:42:17Because we've got this live kitchen cooking happening,
0:42:17 > 0:42:20the interactiveness could be quite quirky.
0:42:20 > 0:42:22We could really engage with the panel.
0:42:22 > 0:42:25Ah, quirky. That's where it all went wrong.
0:42:29 > 0:42:31The pitch was terrible.
0:42:31 > 0:42:35Do you want to do some stirring? So just keep it moving.
0:42:35 > 0:42:37You know how you're my favourite?
0:42:37 > 0:42:39Hah, hah.
0:42:39 > 0:42:41Toe-curling cringey.
0:42:41 > 0:42:46The food was burnt, and Bushra's jokes went down like a lead balloon.
0:42:46 > 0:42:49We would have loved to have had Captain Gourmet himself here today,
0:42:49 > 0:42:53but unfortunately Donald Trump called him over.
0:42:53 > 0:42:55WIND WHISTLES
0:42:55 > 0:42:58SAD TROMBONE NOTES
0:42:58 > 0:43:00I like the word gourmet,
0:43:00 > 0:43:02but I have a bit of a reaction to the word crusade.
0:43:02 > 0:43:04Bushra told you so!
0:43:04 > 0:43:09People think that they make a gentle and subtle comment about something
0:43:09 > 0:43:13in order to store it as ammunition for themselves,
0:43:13 > 0:43:16that when they get in the boardroom, they can say, "Well, I did say."
0:43:16 > 0:43:18I said it so many times
0:43:18 > 0:43:21I think she got bored of me going over it so many times.
0:43:21 > 0:43:23I mean, that is an absolute lie!
0:43:23 > 0:43:25Of course, I see through that.
0:43:25 > 0:43:27That is total rubbish!
0:43:27 > 0:43:29If I could just speak, you are the project manager...
0:43:29 > 0:43:32- Yes, I was.- Can we come up for air for a minute?
0:43:32 > 0:43:35I felt in the boardroom that I hadn't seen anything in the past
0:43:35 > 0:43:39nine weeks from Bushra that impressed me at all,
0:43:39 > 0:43:42I think she, kind of,
0:43:42 > 0:43:46came past her sell by date in the process, to be honest.
0:43:46 > 0:43:48Time to go.
0:43:48 > 0:43:52Bushra, it is with regret that you are fired.
0:43:52 > 0:43:55Thank you, Lord Sugar, for this opportunity.
0:43:55 > 0:43:57Bye-bye, Bushra.
0:44:01 > 0:44:03Week ten.
0:44:03 > 0:44:07And the seven remaining candidates had to smarten up their act.
0:44:07 > 0:44:12So, for this next task, you're going to act as fashion agents.
0:44:12 > 0:44:13- Give us a grrr. - SHE LAUGHS
0:44:15 > 0:44:18You'll need to choose an up-and-coming designer,
0:44:18 > 0:44:21and then sell the collection to retailers
0:44:21 > 0:44:24at your very own catwalk show.
0:44:24 > 0:44:28Joanna was project manager for Team Graphene.
0:44:28 > 0:44:30Joanna started off very well,
0:44:30 > 0:44:34they went for the lower-priced designer's connection...
0:44:34 > 0:44:35It's organic fabric.
0:44:35 > 0:44:36This one's bamboo.
0:44:36 > 0:44:40..and she negotiated a tremendously good commission,
0:44:40 > 0:44:45and additional discount if they got some bulk orders.
0:44:45 > 0:44:47What we can offer may really increase your sales,
0:44:47 > 0:44:50and do a lot for your brand, in terms of publicity.
0:44:50 > 0:44:53Joanna sent Elizabeth and Michaela across town.
0:44:53 > 0:44:56Our main job is interviewing male models.
0:44:56 > 0:44:57SHE CHUCKLES
0:44:57 > 0:44:58Now, that I can do.
0:44:58 > 0:45:00- Oh, yes. - It's going to get hot today!
0:45:00 > 0:45:02Oh!
0:45:02 > 0:45:05They put the models through their paces...
0:45:05 > 0:45:07Work it! Work every bit.
0:45:07 > 0:45:11..and although they failed to secure a magazine front cover...
0:45:11 > 0:45:15What that represents to me is, sort of, amateur magician.
0:45:15 > 0:45:17..their runway show was a hit.
0:45:17 > 0:45:19Go.
0:45:19 > 0:45:23So the first model that we have is in the harem trousers.
0:45:23 > 0:45:25And these are £70.
0:45:25 > 0:45:26Go.
0:45:26 > 0:45:28They went for a lower price point,
0:45:28 > 0:45:31but they generated steady sales.
0:45:31 > 0:45:33You might as well just take the whole one,
0:45:33 > 0:45:35- and I'll give you 10% off. - Go for it.- Yeah?- Yes! Well done.
0:45:37 > 0:45:38On Team Vitality...
0:45:38 > 0:45:40You must be Helen.
0:45:40 > 0:45:42Now, Jade, she went the other end of the spectrum.
0:45:42 > 0:45:46She chose a high-end collection.
0:45:46 > 0:45:49This was inspired by post-apocalyptic,
0:45:49 > 0:45:52- regal rock and roll. - I like that.
0:45:52 > 0:45:53Which is no problem, however,
0:45:53 > 0:45:57she didn't negotiate a decent commission.
0:45:57 > 0:45:59What percentage would you be able to go for?
0:45:59 > 0:46:00We could shake on ten.
0:46:00 > 0:46:05And neither did she even think about a discount for bulk orders.
0:46:05 > 0:46:08We can't offer any discounts, because we haven't...
0:46:08 > 0:46:10Well, I, haven't negotiated that.
0:46:10 > 0:46:14First error, kick off, get your pricing strategy right.
0:46:14 > 0:46:15May I present to you...
0:46:16 > 0:46:17..Helen Woollams.
0:46:17 > 0:46:20Second major error for Jade was that she's trying
0:46:20 > 0:46:23to promote the designer's name,
0:46:23 > 0:46:26rather than the brand of the product.
0:46:26 > 0:46:27Is it Hellavagirl?
0:46:27 > 0:46:30- Is this...- Pardon? - Is this Hellavagirl?
0:46:30 > 0:46:31Is that who you're talking about?
0:46:32 > 0:46:34Well, we've gone for Helen Woollams,
0:46:34 > 0:46:36that's the brand that we've decided to push out.
0:46:36 > 0:46:39Is that her actual brand? Is that what she was wishing to put forward?
0:46:39 > 0:46:42Well, when we've spoken to her she wanted to put Helen Woollams.
0:46:42 > 0:46:44Are you sure she said that, Jade?
0:46:44 > 0:46:46She doesn't use her actual name.
0:46:46 > 0:46:48She uses her brand name,
0:46:48 > 0:46:50and I think the designer's going to be really disappointed.
0:46:50 > 0:46:52- Hi.- Hi.
0:46:52 > 0:46:53She was.
0:46:53 > 0:46:58Obviously, she misinterpreted, or didn't understand the brief.
0:46:58 > 0:47:01What, on Lord's green earth, is it?
0:47:01 > 0:47:05Throughout the task, Harrison looked a little uncomfortable.
0:47:06 > 0:47:09The clothes are definitely very interesting.
0:47:09 > 0:47:11I've never seen anything quite like that.
0:47:11 > 0:47:12It's like a gold ghost.
0:47:13 > 0:47:16Harrison couldn't get past the fact
0:47:16 > 0:47:18that he didn't know about women's clothing.
0:47:18 > 0:47:21Stopwatches on. I'm not putting forward a business plan
0:47:21 > 0:47:24that involves anything to do with catwalking.
0:47:24 > 0:47:25Yeah, whatever.
0:47:25 > 0:47:28It's nothing to do with women's fashion, frankly,
0:47:28 > 0:47:32it's about negotiation, marketing and sales.
0:47:32 > 0:47:36It was down to Jade to sell it in the catwalk show.
0:47:36 > 0:47:38So, the last dawn on...
0:47:38 > 0:47:40The Last Dawn On Mars collection.
0:47:40 > 0:47:43Jade really stumbled with her presentation.
0:47:43 > 0:47:46She showed a lack of confidence.
0:47:46 > 0:47:48You're not going to be able to get
0:47:48 > 0:47:51this really quality-based ingredient.
0:47:52 > 0:47:54It certainly cost her sales.
0:47:55 > 0:47:56Oh, thank goodness it's over.
0:47:59 > 0:48:01Jade, I mean, she made the mistake on this,
0:48:01 > 0:48:02she made the mistake on that.
0:48:02 > 0:48:06I think she's got her skills, but I think she's not the full package.
0:48:07 > 0:48:10I mean, Harrison has been on a losing team six out of ten times.
0:48:10 > 0:48:12I think that tells you something.
0:48:12 > 0:48:17Harrison, great chap, was out of his depth in this particular task,
0:48:17 > 0:48:18showed that he couldn't adapt,
0:48:18 > 0:48:24and, certainly, I don't think he was eligible for the final five.
0:48:24 > 0:48:27It is with regret, Harrison, you're fired.
0:48:27 > 0:48:29Cheers.
0:48:31 > 0:48:34But Lord Sugar wasn't done there.
0:48:34 > 0:48:37Jade, she just messed up completely.
0:48:37 > 0:48:39The business plan that I have got...
0:48:39 > 0:48:40Jade, Jade, I don't want to hear any more.
0:48:40 > 0:48:42I'm sorry to say, you're fired.
0:48:42 > 0:48:45OK, thank you for the opportunity, it's been unbelievable.
0:48:45 > 0:48:46Thank you.
0:48:50 > 0:48:53After ten tumultuous tasks...
0:48:53 > 0:48:57Right, we have to be in Liverpool Street with our business plans.
0:48:57 > 0:48:59I'm absolutely bricking it, I'm not going to lie.
0:48:59 > 0:49:02Who is going to be Lord Sugar's next business partner?
0:49:03 > 0:49:07..the final five were summoned for their most gruelling ordeal yet,
0:49:07 > 0:49:10otherwise known as the scary interview bit.
0:49:11 > 0:49:16Task 11 is all about really interrogating the business plans.
0:49:16 > 0:49:20It's also there to flush out whether they really are
0:49:20 > 0:49:23the right type for my business partner.
0:49:23 > 0:49:28I've asked four my most trusted business advisers,
0:49:28 > 0:49:32including Claude, to go over your plans
0:49:32 > 0:49:34in minute detail,
0:49:34 > 0:49:36so you'd better hope everything is in order.
0:49:38 > 0:49:40- What is your motto? - No guts, no glory.
0:49:40 > 0:49:41No guts, no glory. That suits me.
0:49:43 > 0:49:47Waiting upstairs, four titans of business.
0:49:49 > 0:49:51"Iron" Mike Suiter.
0:49:51 > 0:49:54Claudine "KO" Collins.
0:49:54 > 0:49:57Linda "Very Scary" Plant.
0:49:57 > 0:50:01And heavyweight champ, Claude Littner.
0:50:01 > 0:50:03He owns pens.
0:50:03 > 0:50:04OK.
0:50:04 > 0:50:07First up, digital marketing manager Joanna.
0:50:09 > 0:50:12Joanna, one of the youngest candidates we've ever had.
0:50:12 > 0:50:17Her business idea was to come up with a range of ladies' clothing.
0:50:17 > 0:50:21Some of the proceeds, I'd like to be able to put in the developing world,
0:50:21 > 0:50:24for another girl to maybe buy her school uniform.
0:50:24 > 0:50:27I think a business that has a noble purpose at the heart of it
0:50:27 > 0:50:30is a brilliant thing. Very impressive indeed.
0:50:30 > 0:50:32Seems to be going well.
0:50:32 > 0:50:34But, on further interrogation,
0:50:34 > 0:50:37it was quite clear that she had no experience
0:50:37 > 0:50:40in the fashion sector at all.
0:50:40 > 0:50:41OK, maybe not.
0:50:41 > 0:50:43Where are you going to get these products from?
0:50:43 > 0:50:46So that would be ad hoc, from wholesalers.
0:50:46 > 0:50:48Ad hoc from wholesalers?
0:50:48 > 0:50:50Without the product, have you got a business?
0:50:50 > 0:50:54Have you got a business without the product?
0:50:54 > 0:50:57Have you? Just answer me, yes or no?
0:50:57 > 0:51:00The brand, apparently, existed in here,
0:51:00 > 0:51:02but you couldn't see it on paper.
0:51:02 > 0:51:04You don't know how much you don't know.
0:51:04 > 0:51:05Because you don't know.
0:51:06 > 0:51:07Yeah.
0:51:07 > 0:51:08Yeah, she didn't know.
0:51:08 > 0:51:12You can't just suddenly wake up one Monday morning and say,
0:51:12 > 0:51:15"Oh, I like the fashion business. You know what?
0:51:15 > 0:51:17"I'm going to start an online fashion business."
0:51:17 > 0:51:20Joanna had good fashion sense,
0:51:20 > 0:51:22but I'm looking for a business partner
0:51:22 > 0:51:24that has some experience in the sector
0:51:24 > 0:51:27in which they want to go into business with me.
0:51:27 > 0:51:29You're a very, very intelligent young lady,
0:51:29 > 0:51:30there's no question of that.
0:51:32 > 0:51:34But you will not be my business partner,
0:51:34 > 0:51:37and regretfully, you're fired.
0:51:37 > 0:51:40Thank you. Thank you.
0:51:40 > 0:51:43I appreciate it more than you know.
0:51:43 > 0:51:44- AUTOMATED VOICE:- Doors closing.
0:51:44 > 0:51:46Next, Elizabeth.
0:51:46 > 0:51:49You are the master of your own destiny.
0:51:49 > 0:51:51It's all about you now. Let's do this.
0:51:51 > 0:51:53Now, Elizabeth, a great character.
0:51:53 > 0:51:56She's a bit barking mad, really, and zany.
0:51:56 > 0:51:58I love it! Boom!
0:51:58 > 0:52:03She's always willing to get stuck in, and work hard, and take control.
0:52:03 > 0:52:05And I liked her, yeah, for sure.
0:52:05 > 0:52:09Here you are, you've got three small businesses.
0:52:09 > 0:52:11You've got some staff, but the thing is,
0:52:11 > 0:52:13these three shops are barely profitable.
0:52:13 > 0:52:15The corporate gifting sector is massive.
0:52:15 > 0:52:17We just need to get in those doors.
0:52:17 > 0:52:19But it's not an investable business.
0:52:19 > 0:52:21Are you flogging a dead horse here?
0:52:21 > 0:52:22Absolutely not.
0:52:22 > 0:52:26Her business idea was to expand her existing florist business.
0:52:26 > 0:52:28You run a business, you need to send flowers to somebody.
0:52:28 > 0:52:30I send them for you, nationally.
0:52:30 > 0:52:34You are describing an online florist.
0:52:34 > 0:52:37You are doing nothing different, so far as I can see.
0:52:38 > 0:52:42I... It didn't seem to stack up, what she was putting forward.
0:52:42 > 0:52:46Also, I had to take into account her temperament.
0:52:46 > 0:52:49You are so overbearingly bossy.
0:52:49 > 0:52:51If you would please allow me to show you on the paperwork,
0:52:51 > 0:52:53- I'll show you where it is. - I'm not going to show you.
0:52:53 > 0:52:55- I'm not trying to be at all confrontational.- I think you are,
0:52:55 > 0:52:58- I think you're very confrontational. - I'm not trying to.
0:52:58 > 0:53:00I think you think you're interviewing me.
0:53:00 > 0:53:03- You are absolutely impossible to work with.- Right.
0:53:03 > 0:53:06I feared that if I went into business with Elizabeth,
0:53:06 > 0:53:08she might try to fire me!
0:53:08 > 0:53:12You know, you're a hard worker, you take on everything.
0:53:12 > 0:53:17But I...can't see the scaling up
0:53:17 > 0:53:19of this business, I really can't.
0:53:21 > 0:53:25At this stage, Elizabeth, it is with regret, you're fired.
0:53:25 > 0:53:28Thank you, all, it's been my honour and my pleasure.
0:53:28 > 0:53:31OK, and the very, very best of luck to you.
0:53:31 > 0:53:32Thank you.
0:53:32 > 0:53:35Just get through it, don't be sick.
0:53:35 > 0:53:37- AUTOMATED VOICE:- Doors opening.
0:53:37 > 0:53:38Then it was Michaela's turn.
0:53:40 > 0:53:42Michaela is a strange one.
0:53:42 > 0:53:45She, kind of, always intrigued me.
0:53:45 > 0:53:49When she was performing in the tasks, she was a great salesperson.
0:53:49 > 0:53:51Do it for 5,000?
0:53:51 > 0:53:53Let's do it for 5,000.
0:53:53 > 0:53:55Treat yourself.
0:53:55 > 0:53:56A great ideas person.
0:53:56 > 0:53:57I'm buzzing.
0:53:57 > 0:53:59And then in the boardroom, she would be very timid,
0:53:59 > 0:54:01very quiet, very nervous.
0:54:01 > 0:54:02I'm not super-confident.
0:54:02 > 0:54:07So I was curious to find out what was behind Michaela.
0:54:07 > 0:54:11My mum was poor, she was on her own at 23 with three kids.
0:54:11 > 0:54:12We just didn't have an awful lot.
0:54:12 > 0:54:15I wouldn't want my son to get benefits,
0:54:15 > 0:54:17free school uniforms and all that.
0:54:17 > 0:54:20So I started the business, grafted, and took it to where it is.
0:54:20 > 0:54:23Her business idea was to come up with a website
0:54:23 > 0:54:27that publicised proposed building contracts,
0:54:27 > 0:54:31allowing vendors to go and quote for these various deals.
0:54:31 > 0:54:34Not a bad idea, I don't think it's novel.
0:54:34 > 0:54:35Why would I come to you?
0:54:35 > 0:54:38If you chose to go to my competitor, then I'd just say,
0:54:38 > 0:54:40"I'll see you in two years' time, when that contract runs out,
0:54:40 > 0:54:43"and you come back to me, because my information is better."
0:54:43 > 0:54:45I would choose to go to your competitor.
0:54:45 > 0:54:47And then you'd come back to me after two years.
0:54:47 > 0:54:51She came in with claims that she's got a very big business.
0:54:51 > 0:54:55There's a holding company, there is an undisclosed business.
0:54:55 > 0:54:58She had so many other businesses...
0:54:58 > 0:54:59There's a media business.
0:54:59 > 0:55:01- There's a utilities business.- Yep.
0:55:01 > 0:55:04So I found it very difficult to believe
0:55:04 > 0:55:10that she would concentrate 100% on the new business formed with me.
0:55:10 > 0:55:11Yeah, yeah.
0:55:11 > 0:55:15And that is an absolute prerequisite of this process.
0:55:15 > 0:55:18Can I just say? Like, most of these companies are really good.
0:55:18 > 0:55:21She says she's got these big businesses, does she need me?
0:55:21 > 0:55:24I would like to have a business partner to mentor me
0:55:24 > 0:55:25about how to develop a business.
0:55:25 > 0:55:27What are you talking about?
0:55:27 > 0:55:30You've already built a business from zero to three million. Do it again.
0:55:31 > 0:55:33I'm looking for a business partner
0:55:33 > 0:55:36that is going to be 100% concentrating
0:55:36 > 0:55:39on the business that we're going to be in.
0:55:39 > 0:55:40And so, whether I'm right or wrong...
0:55:44 > 0:55:45..you're fired.
0:55:45 > 0:55:47No worries, thanks very much.
0:55:47 > 0:55:49- You're very, very welcome. - It's been emotional.
0:55:51 > 0:55:52I wish you the best of luck.
0:55:52 > 0:55:55- Thank you.- When we are building our next site,
0:55:55 > 0:55:57we'll come onto this website of yours, OK?
0:55:57 > 0:56:01Four grand, though! No mates' rates. Ta-ra.
0:56:02 > 0:56:05And then there were two.
0:56:05 > 0:56:07Congratulations, you two.
0:56:07 > 0:56:08You're in the final.
0:56:08 > 0:56:11And I'll see you on the next task.
0:56:14 > 0:56:19This year's final is really, really giving me a dilemma.
0:56:19 > 0:56:22I would go into business with both of them, right now.
0:56:22 > 0:56:25To be honest with you, that's the truth.
0:56:25 > 0:56:27- My gosh! - Oh, my gosh!
0:56:27 > 0:56:28We have our finalists.
0:56:30 > 0:56:34- This is my proudest moment, ever. - Ever, ever.
0:56:34 > 0:56:36Sugary-sweet Sarah.
0:56:36 > 0:56:40Steady as a stick of rock, with the endurance of a gobstopper,
0:56:40 > 0:56:42and the fizz of a sherbet lemon.
0:56:42 > 0:56:47Sarah, very steady through the process, very sensible.
0:56:47 > 0:56:50Very controlled, very intelligent.
0:56:50 > 0:56:51I am definitely tough.
0:56:51 > 0:56:53I have no problem doing hard negotiations.
0:56:53 > 0:56:55I have no problem sacking, disciplining,
0:56:55 > 0:56:56doing whatever I need to do.
0:56:56 > 0:57:00Already got a business, doing quite well in the confectionery market,
0:57:00 > 0:57:03and I think it could be at a level
0:57:03 > 0:57:06where it's ready to go to the next step.
0:57:06 > 0:57:08The taste of success!
0:57:08 > 0:57:10She doesn't actually shout the loudest,
0:57:10 > 0:57:14but you can see her mind ticking over. She gets it.
0:57:14 > 0:57:15I am just a full package,
0:57:15 > 0:57:18I'm doing the business that I'm talking about.
0:57:18 > 0:57:20This is where I wanted to be, so I'm excited,
0:57:20 > 0:57:22feel fully credible, and, yeah, raring to go.
0:57:22 > 0:57:24Good luck, Sarah.
0:57:25 > 0:57:28IT consultant guru James...
0:57:28 > 0:57:3084 carats!
0:57:30 > 0:57:31..who has always showed flair...
0:57:31 > 0:57:33Sorry, guys.
0:57:33 > 0:57:34..and quite a lot of hair.
0:57:36 > 0:57:39You come in here telling me that - "I'm a nice guy."
0:57:39 > 0:57:43- Do nice guys earn 200 grand a year? - Yeah.
0:57:43 > 0:57:45James, he's a good salesman.
0:57:45 > 0:57:48Segway, Segway, I can see you both on a Segway.
0:57:48 > 0:57:51He made a lot of money in the past, by being a salesman.
0:57:51 > 0:57:53I am someone who knows how to make money.
0:57:53 > 0:57:55Now he wants to step away from working for somebody,
0:57:55 > 0:57:57and work for himself.
0:57:58 > 0:58:01His business plan is for an IT recruitment company,
0:58:01 > 0:58:04specialising in cyber security.
0:58:04 > 0:58:06I know that I'm a credible candidate.
0:58:06 > 0:58:08I know that my experience speaks for itself.
0:58:08 > 0:58:11This would generate more than 100,000 gross profit.
0:58:11 > 0:58:12At night-time, at the moment,
0:58:12 > 0:58:14all I'm doing is dreaming about winning this.
0:58:14 > 0:58:18I've got two very, very credible finalists,
0:58:18 > 0:58:19which is a bit of a dilemma for me.
0:58:19 > 0:58:24So there's one even tougher hurdle for them to overcome
0:58:24 > 0:58:27before I decide who is going to be my business partner.
0:58:30 > 0:58:33MUSIC: The Final Countdown by Europe