0:00:02 > 0:00:05Good evening and welcome to a two-hour whopper Apprentice Final special.
0:00:05 > 0:00:08Like an Agatha Christie mystery, 18 have now somehow become just two,
0:00:08 > 0:00:10and it's time for the final showdown.
0:00:10 > 0:00:13So, join me here on You're Hired in an hour's time
0:00:13 > 0:00:15to hear first-hand from all the candidates,
0:00:15 > 0:00:17plus The Apprentice dream team will be here.
0:00:17 > 0:00:20Yes, Karren, Claude and Lord Sugar
0:00:20 > 0:00:22will all be joining me in the studio.
0:00:22 > 0:00:26But first, switch off the phone, put the dog on silent, sit back
0:00:26 > 0:00:31and enjoy James versus Sarah in the final of The Apprentice 2017.
0:00:31 > 0:00:3311 weeks ago...
0:00:33 > 0:00:35This is not a holiday camp.
0:00:35 > 0:00:39This is a business proposition from heaven.
0:00:40 > 0:00:45..Lord Sugar began his search for a brand-new business partner.
0:00:45 > 0:00:48We've got Brexit, but in this process, I'm the one
0:00:48 > 0:00:51who decides who's going to remain and who's going to leave.
0:00:51 > 0:00:53Get out of the way!
0:00:53 > 0:00:5518 hopefuls...
0:00:55 > 0:00:58No, I would like to finish my point because you are interrupting.
0:00:58 > 0:01:02Boring, boring, boring. There was no bloody strategy.
0:01:02 > 0:01:03..took on testing tasks.
0:01:03 > 0:01:05- I'm not having an argument. - Please just keep positive.
0:01:05 > 0:01:08- Your behaviour is ridiculous.- Can we all just stop talking for a minute?
0:01:08 > 0:01:10This is a bloody shambles.
0:01:10 > 0:01:12Now, for two candidates...
0:01:12 > 0:01:13Sarah, James.
0:01:13 > 0:01:15..the final hurdle.
0:01:15 > 0:01:16It is tough - very, very tough.
0:01:23 > 0:01:27- Previously...- I'd like you to hand over your business plans now.
0:01:29 > 0:01:30Don't be sick.
0:01:30 > 0:01:32Candidates were critiqued.
0:01:32 > 0:01:35This makes you look like a rank amateur.
0:01:35 > 0:01:39You don't know how much you don't know, cos you don't know.
0:01:39 > 0:01:42- And proposals...- So, this is a unique product?
0:01:42 > 0:01:43- That's correct.- ..pored over.
0:01:43 > 0:01:45Here's one of your competitors.
0:01:45 > 0:01:47Here's another one of your competitors.
0:01:47 > 0:01:506 million, 9 million. That's absolutely ridiculous.
0:01:50 > 0:01:52With all respect...
0:01:52 > 0:01:54I don't think you're being very respectful.
0:01:54 > 0:01:56I think you should take your tone down.
0:01:56 > 0:01:58In the boardroom...
0:01:58 > 0:02:01At the end of the day, there's got to be two finalists.
0:02:01 > 0:02:05- Joanna's fashion business... - You have no experience whatsoever.
0:02:05 > 0:02:09- ..was mothballed. - Joanna, you're fired.
0:02:09 > 0:02:10Florist Elizabeth...
0:02:10 > 0:02:13- I can't see the scaling up. - ..was weeded out.
0:02:13 > 0:02:15You're fired.
0:02:15 > 0:02:17And Michaela's construction dreams...
0:02:17 > 0:02:20- You've got all these businesses. - ..came tumbling down.
0:02:20 > 0:02:23And so whether I'm right or wrong, you're fired.
0:02:23 > 0:02:26Now Sarah and James will go head-to-head.
0:02:26 > 0:02:28It literally is my proudest moment.
0:02:28 > 0:02:31It's just, unfortunately, you've come up against me in the final.
0:02:31 > 0:02:35Who will win Lord Sugar's investment?
0:02:44 > 0:02:456.00am.
0:02:45 > 0:02:49PHONE RINGS
0:02:49 > 0:02:51- Hello?- 'Good morning.
0:02:51 > 0:02:54'Lord Sugar would like you to meet him at the Sky Garden.
0:02:54 > 0:02:57'The cars will be leaving in 20 minutes.'
0:02:57 > 0:02:58Wow.
0:02:58 > 0:02:59For the finalists...
0:02:59 > 0:03:01- James... - HE GROANS
0:03:01 > 0:03:03Sky Garden, 20 minutes.
0:03:03 > 0:03:05..one last task.
0:03:05 > 0:03:07'I have come here to win this.
0:03:07 > 0:03:11'I've got the full expectation to walk away with £250,000,
0:03:11 > 0:03:14'I'm not going to drop at the final hurdle.'
0:03:14 > 0:03:18'It would be an incredible feeling to have Lord Sugar as a business partner.
0:03:18 > 0:03:22'I just need to be clear on my passion and my drive.
0:03:22 > 0:03:25'Failure is most definitely not an option.'
0:03:41 > 0:03:42Sky Garden.
0:03:43 > 0:03:46Overlooking London's financial district.
0:03:48 > 0:03:52Location for Lord Sugar's final showdown.
0:04:05 > 0:04:07- Good morning. - BOTH:- Good morning, Lord Sugar.
0:04:07 > 0:04:12Well, congratulations again for making it into the final.
0:04:12 > 0:04:16Now, here we are in 20 Fenchurch Street.
0:04:16 > 0:04:19Now, in this building are some massive companies,
0:04:19 > 0:04:22and my objective is to make one of you
0:04:22 > 0:04:28a very, very successful company with my £250,000 investment.
0:04:28 > 0:04:31Now, in order for me to choose which one of you is going to
0:04:31 > 0:04:35be my business partner, you're going to have to present your business
0:04:35 > 0:04:42ideas to an audience of over 200 experts over there in City Hall.
0:04:42 > 0:04:44To do that, I'm going to give you some assistants.
0:04:54 > 0:04:56Now, let me get my coin out, here.
0:04:58 > 0:05:02- Ladies before gentleman. - Tails please, Lord Sugar.
0:05:02 > 0:05:03It's heads, I'm afraid.
0:05:03 > 0:05:09So, James, pick one of these people as your first assistant.
0:05:09 > 0:05:12- Charles, come over here. - Thank you, well done.
0:05:12 > 0:05:16- OK, Sarah.- Michaela, please, Lord Sugar.
0:05:16 > 0:05:17Joanna, please.
0:05:19 > 0:05:21Harrison, please, Lord Sugar.
0:05:21 > 0:05:22Elizabeth, please.
0:05:24 > 0:05:26Andrew please, Lord Sugar.
0:05:31 > 0:05:32Anisa, please.
0:05:36 > 0:05:38Siobhan, go and join Sarah.
0:05:41 > 0:05:43Now, Sarah, you've got a product.
0:05:43 > 0:05:47You already run a sweets gifting business.
0:05:47 > 0:05:50But I need convincing that you can grow your
0:05:50 > 0:05:53new business into a giant brand.
0:05:53 > 0:05:57James, you don't have a physical product, you have a service.
0:05:57 > 0:06:01But IT recruitment is a very crowded market.
0:06:01 > 0:06:05So, you need to prove to me that your new business can stand out.
0:06:06 > 0:06:09- Everything clear? - Yes, Lord Sugar.- Yes, Lord Sugar.
0:06:09 > 0:06:12Good luck, I'll see you over in the Mayor's office in a couple of days' time.
0:06:12 > 0:06:14Off you go.
0:06:19 > 0:06:24Two days to prove plans can become profitable partnerships.
0:06:24 > 0:06:28- Well done, Sarah, for getting to the final.- Thank you, it's great to have you back.
0:06:28 > 0:06:31- I'm so happy.- You've done amazing. I said I couldn't have gone out
0:06:31 > 0:06:34to two better people, but mainly you. Mainly you.
0:06:35 > 0:06:37Just a great lad. Great lad.
0:06:37 > 0:06:39Glad to have you back, both of you.
0:06:39 > 0:06:42- Life without you's been tough, man.- Mate, it's been so tough.
0:06:42 > 0:06:46- It's been a train wreck, to be honest.- Do you two need some space?
0:06:47 > 0:06:51Base for James's team, design agency Rufus Leonard.
0:06:52 > 0:06:57I'm looking to relaunch my IT recruitment business.
0:06:57 > 0:07:00First job, inspire his team.
0:07:00 > 0:07:03It's a huge market, but it's also the most competitive market.
0:07:03 > 0:07:06And I think what Lord Sugar is looking for is for me
0:07:06 > 0:07:10to show how this business can stand out, and differentiate itself.
0:07:10 > 0:07:16- Next, James's new company...- I liked Connect.- ..needs a standout name.
0:07:16 > 0:07:19I was looking at using IT as, like, "it".
0:07:19 > 0:07:20Something like Recruit It.
0:07:20 > 0:07:24- So, Recruit IT.- Like that? - Merge them together and connect it.
0:07:24 > 0:07:26The only thing I would say, do you know when you put it all together,
0:07:26 > 0:07:29and then look at that, you've got like "tit".
0:07:29 > 0:07:32- I just don't... - LAUGHTER
0:07:32 > 0:07:35I have 100% got the right team behind me.
0:07:35 > 0:07:38Not only do these guys buy into me and they want me to win,
0:07:38 > 0:07:40everybody comes with positive energy.
0:07:40 > 0:07:42I think we're going to smash it.
0:07:42 > 0:07:44Across London...
0:07:44 > 0:07:47I've got a business that is a confectionery repacking business.
0:07:47 > 0:07:49..sweetening up her team, Sarah.
0:07:49 > 0:07:52I'm sure you'll all identify with a lot of the product in this jar.
0:07:52 > 0:07:54If I talk to you about flowers or chocolates,
0:07:54 > 0:07:56there's probably a brand in your mind that you would
0:07:56 > 0:07:59go onto their website and purchase flowers or chocolates from.
0:07:59 > 0:08:03- There's none that I go on, no... - Nobody is doing it in sweets, and that's what we want to be,
0:08:03 > 0:08:04and that's how big we want to be.
0:08:04 > 0:08:06I love them, I think they look great, I really do.
0:08:06 > 0:08:10Next job, concoct a tasteful new brand name.
0:08:10 > 0:08:15My initial ideas are things like City Sweets, The Sweet Boutique.
0:08:15 > 0:08:18So, any ideas you've got, I'll write those on the board.
0:08:18 > 0:08:22- Erm...- It's just kind of thinking of... Of a word.
0:08:22 > 0:08:27What about your surname in it? Like Lynn's...Sweets.
0:08:27 > 0:08:28Erm...
0:08:28 > 0:08:31What Sarah really needs to create is a brand that is stylish,
0:08:31 > 0:08:33identifiable, and has global appeal.
0:08:33 > 0:08:39But she's chosen a team that is completely devoid of any kind of creativity. That's not a good start.
0:08:39 > 0:08:42I need to split the team, and I need somebody...
0:08:42 > 0:08:44I want to stay on branding, because obviously that's core.
0:08:44 > 0:08:48Michaela, I'd like you to direct and lead on the ad team side.
0:08:48 > 0:08:50And I'd like Siobhan and Andrew to support you.
0:08:50 > 0:08:53I really don't want it to be trashy, novelty, tacky, cringey.
0:08:53 > 0:08:57- No, no. No, no.- Are you happy with that?- Yeah, yeah. Yeah, of course.- Are you happy?- Absolutely.
0:08:59 > 0:09:03- Assigning roles for his team... - I'm going to put myself in branding.- ..James.
0:09:03 > 0:09:06Cos I need to make sure I get the right brand, the right logo, the right strapline.
0:09:06 > 0:09:08Now, I need to have someone with me.
0:09:08 > 0:09:11I was leaning towards you, Joanna, unless you were thinking otherwise.
0:09:11 > 0:09:14I'm not the best at coming up with actual, like,
0:09:14 > 0:09:16names itself, but, yeah.
0:09:16 > 0:09:19- That would leave you three to do the digital billboards.- Yep.
0:09:19 > 0:09:24- Elizabeth, I love you and I want you to be my sub team lead.- OK.
0:09:24 > 0:09:26Cos I know you will lead the two from the front.
0:09:26 > 0:09:29But what I will say is, just hear them, right?
0:09:29 > 0:09:32Anisa is very creative, so I know she's going to come with some good ideas.
0:09:32 > 0:09:38And please take into account this is MY baby, this is MY business, right?
0:09:38 > 0:09:39I NEED this to work.
0:09:39 > 0:09:43James has made Elisabeth sub team leader, but that's risky.
0:09:43 > 0:09:48Lord Sugar needs to be convinced that James's business has a USP.
0:09:48 > 0:09:52But with Elizabeth in charge, other people's ideas could get railroaded.
0:09:52 > 0:09:53Right, see you later.
0:09:53 > 0:09:542.00pm.
0:09:55 > 0:09:57Half of each team set off
0:09:57 > 0:10:00to create a billboard advert for the businesses.
0:10:00 > 0:10:03You could have Siobhan, like, on her knees
0:10:03 > 0:10:05and the sweets, like, exploding onto her.
0:10:05 > 0:10:08- Yes, throwing them up.- An explosion, like a spring.- So they all shoot up.
0:10:08 > 0:10:10So they all go out in different directions.
0:10:12 > 0:10:14Back at the agency...
0:10:14 > 0:10:16So I quite like Link Us.
0:10:16 > 0:10:20- Still on the hunt for a name... - Erm...
0:10:20 > 0:10:23- ..James. - What ones did you add?
0:10:23 > 0:10:27It was more with the word network. So, maybe like the net...
0:10:27 > 0:10:32- Hmm, might be too much. - God, this name thing is like...
0:10:32 > 0:10:34Erm...
0:10:34 > 0:10:37Oh, my God! I hate this.
0:10:37 > 0:10:40Branding is the most stressful thing I've ever done.
0:10:40 > 0:10:43Hands down. Do I like branding? No!
0:10:46 > 0:10:48Er...
0:10:50 > 0:10:524.00pm.
0:10:52 > 0:10:55Outdoor advertising company Exterion.
0:10:55 > 0:10:58Realistically, Charles, I think you would be very good in this
0:10:58 > 0:11:00because you look pretty corporate.
0:11:00 > 0:11:04Priority for James's billboard ad - stand out from the crowd.
0:11:04 > 0:11:07We've got some props, and we need really to be selecting things
0:11:07 > 0:11:10- that relate to an IT industry. - You could be like an IT ninja.
0:11:10 > 0:11:12The campaign needs to stand out, we can't be too boring, either.
0:11:12 > 0:11:14- It is NOT a pantomime. - But we have to stand out.
0:11:14 > 0:11:16But we need to be credible.
0:11:16 > 0:11:20- What says credible more than a guy in a suit...- King Charles! I bow to you!
0:11:20 > 0:11:21SHE LAUGHS
0:11:21 > 0:11:24- How we looking? How we looking?- No.
0:11:24 > 0:11:27This campaign isn't about being serious, you're not going to stand out by being serious.
0:11:27 > 0:11:31Elizabeth really needs to lighten up and just get on board with it, cos it's driving us all nuts.
0:11:31 > 0:11:34- You could be a lobster. - Why does he have to be a lobster?
0:11:34 > 0:11:37The more random, you are going to stand out.
0:11:37 > 0:11:39OK, let's put it this way, James is trying to launch
0:11:39 > 0:11:41his business model in the Mayor's office in London.
0:11:41 > 0:11:43Do you think he will be impressed?
0:11:43 > 0:11:45Yes, potentially, because he will stand out.
0:11:45 > 0:11:48- OK, Charles, leave it on, let's get a photo.- OK, fine, fine, fine.
0:11:48 > 0:11:51Lovely, it'll look great. You're not just a boring IT consultant,
0:11:51 > 0:11:52you're, like, standing out.
0:11:52 > 0:11:55OK, right, I think that's enough of you dressed up like that.
0:11:57 > 0:12:00At their design agency Tapestry...
0:12:00 > 0:12:01It might be quite nice to use my name,
0:12:01 > 0:12:04and having Sarah's in really small letters.
0:12:04 > 0:12:06..chewing over names, Sarah.
0:12:06 > 0:12:08Was there anything else you thought through?
0:12:08 > 0:12:10Just having the word sweet in it.
0:12:10 > 0:12:11Yep.
0:12:11 > 0:12:14I did also think Chic Sweets, or we can go with Sarah's Chic Sweets
0:12:14 > 0:12:17- if we want to add my name into it. - Yeah.
0:12:17 > 0:12:18OK, so I think really we have
0:12:18 > 0:12:21- Sarah's Chic Sweets at the moment. - I think so.
0:12:21 > 0:12:23I'm definitely feeling the pressure today.
0:12:23 > 0:12:25I would have liked more time,
0:12:25 > 0:12:27would have liked to have thought it all through more.
0:12:27 > 0:12:29And thinking about the tasks that we've gone through,
0:12:29 > 0:12:33it would've been great to have one of the more creative people on board with me.
0:12:33 > 0:12:34It's not terrible at all.
0:12:34 > 0:12:36With the name in front of it, I don't think it sounds that bad.
0:12:36 > 0:12:38So we've got Sarah's Chic Sweets,
0:12:38 > 0:12:41and then the strapline is "saying it with sweets."
0:12:41 > 0:12:43I mean, there's a lot of "sweets" in there.
0:12:43 > 0:12:46I don't think it looks too bad at all.
0:12:49 > 0:12:52Tasked with creating a stylish billboard...
0:12:52 > 0:12:54I've potentially got an idea which might work, OK?
0:12:54 > 0:12:56..Michaela, Andrew and Siobhan.
0:12:56 > 0:12:58We could have raining sweets on me,
0:12:58 > 0:13:01and Andrew could be my boyfriend and he could be protecting me.
0:13:01 > 0:13:04Why don't we just have a sweetie man with an umbrella,
0:13:04 > 0:13:06because it's red, red... It looks good.
0:13:06 > 0:13:08Yeah, and you could actually shield me... That's better.
0:13:08 > 0:13:11But how can preventing sweeties falling on your head
0:13:11 > 0:13:13be related to this product?
0:13:13 > 0:13:14Do you understand what I mean?
0:13:14 > 0:13:17- Yeah.- How is any of it? - She's just going to go mad.
0:13:17 > 0:13:20- Yeah, but she can't, because it's...- Rather than talk about it,
0:13:20 > 0:13:21just have a look how it looks.
0:13:21 > 0:13:24We'd have to do it on our knees, obviously.
0:13:24 > 0:13:25I just don't know about the brolly,
0:13:25 > 0:13:27as if that's going to... If that's like...
0:13:27 > 0:13:29Fucking hell! We've got no time.
0:13:29 > 0:13:32Michaela's been a little bit more stressed and uptight, which hasn't
0:13:32 > 0:13:34helped the situation, cos she's been a bit snappy with me and Andrew.
0:13:34 > 0:13:37But final decisions are on her, I suppose.
0:13:37 > 0:13:40- Right, am I throwing these now? - PHOTOGRAPHER: Yep.
0:13:43 > 0:13:45We're going to have to pick all these up!
0:13:46 > 0:13:47PHONE LINE RINGS
0:13:47 > 0:13:49Back at base...
0:13:49 > 0:13:51- 'It's Elizabeth.' - Hey, how you doing?
0:13:51 > 0:13:52We're good.
0:13:52 > 0:13:55..still stuck for words, James.
0:13:55 > 0:13:57We're lacking a bit of inspiration on names.
0:13:57 > 0:14:00What about something like First Tier Recruitment.
0:14:01 > 0:14:04First Tier Recruitment. Whose idea is that?
0:14:04 > 0:14:08- 'I've just scribbled it down on a piece of paper as I've said it to you now.- Casually!'
0:14:08 > 0:14:09She's so casual.
0:14:09 > 0:14:12Guys, I'll have to wrap this up, so I'll speak to you shortly, all right?
0:14:12 > 0:14:15- 'Good luck.'- All right, cheers.- Bye. - Bye, James, bye.
0:14:17 > 0:14:19Maybe First Tier Talent, rather than recruitment.
0:14:19 > 0:14:22Yeah, First Tier Talent, that says what it does.
0:14:22 > 0:14:25In order to win Lord Sugar's £250,000 investment,
0:14:25 > 0:14:29James needs to prove he can stand out in an already crowded market.
0:14:29 > 0:14:33But his brand-name doesn't make clear it's a recruitment business.
0:14:33 > 0:14:34It's not a good start.
0:14:34 > 0:14:38"First Tier Talent, the champions of IT careers."
0:14:38 > 0:14:40And then we've got our brand.
0:14:43 > 0:14:445.30pm.
0:14:44 > 0:14:47Could we look at the logo and strapline, please?
0:14:47 > 0:14:51Getting a first glimpse of James's new logo, Elizabeth.
0:14:51 > 0:14:53- First Tier Talent. Lovely. - That's nice.
0:14:53 > 0:14:56I think that works really well. I like it. Like it a lot.
0:14:56 > 0:14:59Next, complete the billboard ad.
0:14:59 > 0:15:03We start with the people, and then "amongst 1.2 million competitors",
0:15:03 > 0:15:05that fades in over the top of that.
0:15:05 > 0:15:08Then it goes to "how will you stand out?"
0:15:08 > 0:15:10and then he fades in underneath it.
0:15:10 > 0:15:14- You don't want to have all the things going like...- No. No.
0:15:14 > 0:15:16Just to make it more...? Cos if we're going all out...
0:15:16 > 0:15:19I am worried about how James is going to react for the digital
0:15:19 > 0:15:21billboard, because I'm doing this for him.
0:15:21 > 0:15:23- All right, we've got those two slides.- Yes.
0:15:23 > 0:15:26- Otherwise it doesn't make sense. - Yeah, yeah.
0:15:26 > 0:15:28James has got a quarter of a million pound investment
0:15:28 > 0:15:30and a business partnership on the line,
0:15:30 > 0:15:33and part of that rests on my shoulders to deliver for him.
0:15:33 > 0:15:35Yes, I'm worried, I want it right.
0:15:35 > 0:15:37It's fine, it's fine - Elizabeth, stop stressing. Just relax.
0:15:37 > 0:15:40- I'm NOT stressing.- You are.- What I'm saying is that is fine as that is.
0:15:40 > 0:15:43We can always have "amongst 1.2 million competitors"
0:15:43 > 0:15:45underneath on a second line if we need to.
0:15:47 > 0:15:50- Upstairs... - She wanted to go classy.
0:15:50 > 0:15:52..a first look at Sarah's new logo...
0:15:52 > 0:15:54- She's done an amazing job.- Yeah.
0:15:54 > 0:15:57..for billboard design team, Siobhan, Andrew and Michaela.
0:15:57 > 0:16:02Maybe if we have the backdrop of, you know, a night-time skyline.
0:16:02 > 0:16:04It's going to look weird,
0:16:04 > 0:16:06someone standing in front of a skyline getting
0:16:06 > 0:16:08- stuff poured on them. - I don't think we want that.
0:16:08 > 0:16:09Shall we put the green back on
0:16:09 > 0:16:11and then fill it out with the sweets for now,
0:16:11 > 0:16:14and then let's just get some things made up and we can come back to it.
0:16:14 > 0:16:16Cos she wants it classy and whatnot.
0:16:16 > 0:16:18I think with just the road and blue sky.
0:16:18 > 0:16:20Can we type in, like, New York streets?
0:16:20 > 0:16:23You two, if you tell me what you want, and then I'll communicate it
0:16:23 > 0:16:26to you so you're not going to get us... So can you please just
0:16:26 > 0:16:29- try and replicate these sweets? - Take some of the other sweets from the picture.
0:16:29 > 0:16:31Siobhan, remember when I said can you tell me and I'll tell him?
0:16:31 > 0:16:33Can we please just try and stick to that idea?
0:16:33 > 0:16:36Because we're nowhere closer to any sort of billboard, yeah?
0:16:36 > 0:16:38I think Sarah would be doing her nut
0:16:38 > 0:16:40if she saw what they have actually produced.
0:16:40 > 0:16:42They got carried away with some nonsensical idea.
0:16:42 > 0:16:44They're meant to be helping her,
0:16:44 > 0:16:47but nothing about this screams stylish.
0:16:47 > 0:16:49Do you think Sarah's going to like this?
0:16:49 > 0:16:51I don't know. Probably not, no.
0:16:51 > 0:16:55I think Chic Sweets probably doesn't scream high-end
0:16:55 > 0:16:58and I think what we've designed, it doesn't look right.
0:16:58 > 0:17:01Sarah's going to think we've done an absolutely shocking job,
0:17:01 > 0:17:04and I think one of us is probably going to get a slap tomorrow.
0:17:06 > 0:17:08Brands and billboards built,
0:17:08 > 0:17:11tomorrow, create video ads,
0:17:11 > 0:17:13website and product.
0:17:17 > 0:17:199.00am.
0:17:19 > 0:17:21So, guys, I'm really excited to see what you were working on.
0:17:21 > 0:17:22Billboards revealed...
0:17:22 > 0:17:25- He's stood out cos he's dressed as a lobster, right?- Yeah.
0:17:25 > 0:17:27I actually really like it, I think it's good.
0:17:27 > 0:17:28..for both finalists.
0:17:28 > 0:17:32- You want to see it?- Let's have a look.- Let's have a look.
0:17:32 > 0:17:34We had some problems with the photo,
0:17:34 > 0:17:37it's not really in keeping with the theme.
0:17:37 > 0:17:39The image just isn't relevant.
0:17:39 > 0:17:42The questions I'm going to get are, "What on earth is that?"
0:17:42 > 0:17:43So, um... Yeah.
0:17:43 > 0:17:45I'm not happy with the image.
0:17:45 > 0:17:47My brief was glamorous, sophisticated.
0:17:47 > 0:17:50But it's novelty, and it's what I wanted to steer away from.
0:17:50 > 0:17:52So I'll have to deal with that
0:17:52 > 0:17:54in the pitch tomorrow. It's a nightmare.
0:17:54 > 0:17:56For tomorrow's pitch...
0:17:56 > 0:17:57We were thinking of starting it
0:17:57 > 0:18:00with a delivery man pressing the doorbell.
0:18:00 > 0:18:04Both teams must make a 30-second promotional video.
0:18:04 > 0:18:07Lady opens it, looks a bit disappointed,
0:18:07 > 0:18:08she's just getting regular bills.
0:18:08 > 0:18:11Day two, answers the door, rubbish, delivery of flowers.
0:18:11 > 0:18:13Day three, this time she gets this gift of sweets,
0:18:13 > 0:18:15it brightens up her day,
0:18:15 > 0:18:17and we could have a nice shot of the sweets at the end.
0:18:17 > 0:18:20Harrison was instrumental in helping me with this.
0:18:20 > 0:18:23I was thinking about switching you onto the TV ad team.
0:18:23 > 0:18:26- Yeah.- And swapping out, and maybe Andrew, you coming with me.- Yeah.
0:18:26 > 0:18:28Across the hall...
0:18:28 > 0:18:29Ta-da!
0:18:29 > 0:18:32..James outlines his video concept.
0:18:32 > 0:18:35Basically, it's going to be a sports theme, so we're having a track race.
0:18:35 > 0:18:36Charles, you'll end up sprinting off,
0:18:36 > 0:18:39you win the race, and it's because you've gone with the right agency.
0:18:39 > 0:18:41- That's really good.- Really good.
0:18:41 > 0:18:43And the voice-over towards the end,
0:18:43 > 0:18:46"Get a head start in your IT career with First Tier Talent, the champions of IT careers."
0:18:46 > 0:18:49- Mate, so good.- That's lovely.- Yeah? - Really good.- Yeah.
0:18:49 > 0:18:53I'm actually going to switch Joanna across, and she can direct it.
0:18:53 > 0:18:56- Elizabeth, I want you to come with me today.- OK.
0:18:58 > 0:19:0011.00am.
0:19:01 > 0:19:03How was it yesterday, working with Elizabeth?
0:19:03 > 0:19:05- We need to stand out and have fun.- Yep.
0:19:05 > 0:19:09But when you're trying to be creative, she'd be like, "No, we can't do that."
0:19:09 > 0:19:10And we kept getting shut down.
0:19:12 > 0:19:13Central London.
0:19:13 > 0:19:18Working with a top website hosting company, James.
0:19:18 > 0:19:20With no product to present,
0:19:20 > 0:19:23he needs to create a stand-out website for his pitch.
0:19:25 > 0:19:29What do you want to tell people that you are about? Just one sentence.
0:19:29 > 0:19:31Yeah. Erm...
0:19:31 > 0:19:34Find your dream job, or find your perfect job.
0:19:34 > 0:19:36Right, "first tier job roles available here."
0:19:36 > 0:19:38Cos you're First Tier, and then you're Talent.
0:19:38 > 0:19:40We want to stay on brand. You've got the term talent,
0:19:40 > 0:19:43so "Submit your CV, show us your talents."
0:19:43 > 0:19:45Erm...
0:19:45 > 0:19:48James doesn't have a product, he has a service.
0:19:48 > 0:19:52So, the website is absolutely crucial to his whole presentation.
0:19:52 > 0:19:53Just... Just one second.
0:19:53 > 0:19:57But Elizabeth can't help but get involved in everything.
0:19:57 > 0:20:00So something, like, a bit quirky, so, like, top tips are...
0:20:00 > 0:20:02Help us to champion your talent.
0:20:03 > 0:20:06- Help us to campaign your talent. - Yeah, I do like it.- Yeah?
0:20:06 > 0:20:08Write something like that in.
0:20:08 > 0:20:10He's looking for a £250,000 investment,
0:20:10 > 0:20:13but he's listening too much to Elizabeth and he's getting
0:20:13 > 0:20:17pushed back further and further from HIS ideas and HIS direction.
0:20:17 > 0:20:19Top tips to champion your talent.
0:20:19 > 0:20:22- To champion your talents.- Yeah.
0:20:22 > 0:20:24OK.
0:20:25 > 0:20:28A North London sports track...
0:20:28 > 0:20:31We're on the same team because we've got the same colour on
0:20:31 > 0:20:33and then Charles walks up with the starting blocks
0:20:33 > 0:20:36and then we kind of move out of his way and we're like...
0:20:36 > 0:20:39..racing to realise James's promo video...
0:20:39 > 0:20:41Action.
0:20:41 > 0:20:42..Joanna.
0:20:42 > 0:20:44I had a vision of what it's going to look like.
0:20:44 > 0:20:48James really represents Charles' character in this video, you know,
0:20:48 > 0:20:50he's pacing head and he's definitely going to win the race.
0:20:50 > 0:20:55- As soon as I say action, you go. - So, action!- I'll shout it. Action!
0:20:55 > 0:20:57I AM bossy, but at the end of the day,
0:20:57 > 0:20:59James has put me the boss of this team.
0:20:59 > 0:21:01Hopefully, we can present him as a really credible brand
0:21:01 > 0:21:04so that he can win the £250,000 investment.
0:21:04 > 0:21:05Cut. It's a wrap.
0:21:06 > 0:21:08- Well done, guys. You were great. - Yeah.- Yeah!
0:21:10 > 0:21:12First Tier Talent's video...
0:21:12 > 0:21:13Come on, guys.
0:21:13 > 0:21:15- We need to edit it now, don't we? - Yeah, yeah.
0:21:15 > 0:21:17..on track.
0:21:18 > 0:21:2010.00am...
0:21:20 > 0:21:23Lord Sugar's concern with the business is just how scalable it is.
0:21:23 > 0:21:25I want to show him that there's so many avenues we can take.
0:21:25 > 0:21:28..aiming to create a brand-new product
0:21:28 > 0:21:30in time for tomorrow's pitch - Sarah.
0:21:30 > 0:21:32What I'm trying to achieve is a gifting box
0:21:32 > 0:21:33that will go through the post,
0:21:33 > 0:21:36have different sweeties in and a nice personalised message.
0:21:36 > 0:21:37Would you buy a card with sweets in?
0:21:37 > 0:21:40I'm a bit tight, when it comes to stuff like that, so...
0:21:40 > 0:21:42I'm probably the wrong person to ask!
0:21:43 > 0:21:46So, what we want to create with the prototype is a card,
0:21:46 > 0:21:49you lift the flap and you've got four sets of products that all
0:21:49 > 0:21:52fits into the postbox, so almost in the way you would send a card
0:21:52 > 0:21:55and then in a scribbly font, like a more handwritten font,
0:21:55 > 0:21:57we're going to have sweet
0:21:57 > 0:22:01and then underneath, we're going to have the logo. I am such a pro.
0:22:01 > 0:22:05- Are you 100% happy with that name? - No. I don't...
0:22:05 > 0:22:06I'm not happy with it.
0:22:06 > 0:22:09You're wanting to go for high-end...
0:22:09 > 0:22:10It's just too much of a mouthful,
0:22:10 > 0:22:13I'm just really uncomfortable with it
0:22:13 > 0:22:15and I would really like to make it better and to change it up.
0:22:15 > 0:22:18It wasn't really a case of when I woke this morning,
0:22:18 > 0:22:20it was a case of not sleeping all night,
0:22:20 > 0:22:21worrying about how bad it was.
0:22:21 > 0:22:22I'm feeling stressed out,
0:22:22 > 0:22:26Lord Sugar was looking for a brand that had growth and scalability
0:22:26 > 0:22:28and Sarah's Chic Sweets just doesn't do it.
0:22:28 > 0:22:31I want it to be more global in feel and reach
0:22:31 > 0:22:34- and I want it to have just more impact.- Yeah.
0:22:34 > 0:22:37So I was thinking about things like Stylish Sweets,
0:22:37 > 0:22:40Sweet Stop, I also thought of Sweeteze.
0:22:40 > 0:22:43Cos it is the ease of doing it, isn't it?
0:22:43 > 0:22:45It's punchy, it's one word, it's not such a mouthful.
0:22:45 > 0:22:48- I think that looks a lot better. - I'm much happier with it.
0:22:48 > 0:22:50Much happier with this.
0:22:50 > 0:22:51Back at the house...
0:22:51 > 0:22:53All right, so the postman's going to be coming, delivering bills,
0:22:53 > 0:22:55he's going to come again with some flowers
0:22:55 > 0:22:57and again her being a bit disappointed.
0:22:57 > 0:23:01..directing Sarah's Chic Sweets video, Michaela.
0:23:01 > 0:23:03And then a third shot where he's bringing sweets
0:23:03 > 0:23:05and be, like, buzzing with it, yeah?
0:23:05 > 0:23:07Yeah, the pressure's really on after yesterday
0:23:07 > 0:23:10and the terrible photoshoot, like, I need to try and make it up to her.
0:23:10 > 0:23:11Action.
0:23:12 > 0:23:15- What's this shi...?- Siobhan, are you taking the piss?!
0:23:15 > 0:23:19- Give over!- Give it here, Siobhan! - Give him the flowers. Siobhan!
0:23:19 > 0:23:23- You can't just do that. - Right, I'll do it properly now.
0:23:23 > 0:23:25- Do it properly. - Can I shut the door? Right.
0:23:26 > 0:23:29Siobhan's just doing my head in because she's really loud,
0:23:29 > 0:23:31she just does random things that don't make sense,
0:23:31 > 0:23:33she doesn't listen.
0:23:33 > 0:23:35- Delivery.- Are you kidding me? Sending me this crap.
0:23:35 > 0:23:38She thinks it's funny, but, um...it's not.
0:23:38 > 0:23:40Action.
0:23:40 > 0:23:44- No! I've got to ring the doorbell, man!- Give over, Siobhan.
0:23:44 > 0:23:46You're being annoying.
0:23:48 > 0:23:51- Ready?- Excited, yes.- Whoa!
0:23:51 > 0:23:53For James...
0:23:53 > 0:23:55Ah, look at that.
0:23:55 > 0:23:57..website complete.
0:23:57 > 0:23:58Right?
0:23:58 > 0:24:01For Sarah, sweet gift card prototype...
0:24:01 > 0:24:02Ta-da!
0:24:02 > 0:24:04..done.
0:24:04 > 0:24:05High-end, glamorous gifting.
0:24:05 > 0:24:06So let's give the subteam a quick call,
0:24:06 > 0:24:09update them on the logo change, so they can make it sure it
0:24:09 > 0:24:12- sits across the TV advert and anything else they can change.- Yeah.
0:24:12 > 0:24:14- And then we'll crack on. - PHONE RINGS
0:24:16 > 0:24:19- Hello.- Hi, Michaela. It's Sarah. I've changed the name and the logo.
0:24:19 > 0:24:21I really wasn't happy with it.
0:24:21 > 0:24:23Had another look at it today, so I've changed it
0:24:23 > 0:24:25and I need that to be changed on the TV advert, please.
0:24:25 > 0:24:27Are you definitely sure?
0:24:27 > 0:24:29You're not having one of those Simon moments I had, are you?
0:24:29 > 0:24:33I'm absolutely sure. Basically, I've changed the name to Sweeteze.
0:24:33 > 0:24:37It talks about the gifting concept, sending sweets with ease, OK?
0:24:37 > 0:24:40- See you later.- Call me if you need me. Bye.- Bye.
0:24:40 > 0:24:44I feel a bit nervous for her. I wonder why she's changed her mind.
0:24:44 > 0:24:45I know, I'm interested to know.
0:24:46 > 0:24:485.00pm...
0:24:48 > 0:24:51- Just go 30 seconds from there to the end.- Is that 30 seconds?
0:24:51 > 0:24:53Yes, that's fine.
0:24:53 > 0:24:55..both teams edit their 30-second videos.
0:24:55 > 0:24:57Cut everything before it for now.
0:24:57 > 0:24:59I actually prefer it without the post and the flowers.
0:24:59 > 0:25:00I think that looks so much better.
0:25:00 > 0:25:02Across the hall...
0:25:02 > 0:25:04I'm really happy with that, guys, I think
0:25:04 > 0:25:05we've hit the brief that James gave us.
0:25:05 > 0:25:09..for First Tier Talent's advert, deadline looms.
0:25:09 > 0:25:12Yeah, the storyboard is coming to life within this...
0:25:12 > 0:25:13Where is your storyboard?
0:25:13 > 0:25:16Oh, good point, actually.
0:25:16 > 0:25:18The storyboard is back at the track.
0:25:20 > 0:25:22Doesn't that have James's...
0:25:22 > 0:25:23Oh, yes, his voice-over...
0:25:23 > 0:25:26..his voice-over and everything he does.
0:25:26 > 0:25:28I think I remember what the last thing was,
0:25:28 > 0:25:32so it's First Tier Recruit... First Tier Talent,
0:25:32 > 0:25:35sorry, the champions of IT recruitment.
0:25:35 > 0:25:37- Let's just record it.- Let's record it.- We've got ten minutes.
0:25:37 > 0:25:40- Just record it and then we can do it.- Record it, please.
0:25:40 > 0:25:42James spent a lot of time and energy working on a storyboard,
0:25:42 > 0:25:45writing out exactly what he wants the voice-over to say.
0:25:45 > 0:25:47The champions of IT recruitment.
0:25:47 > 0:25:51But they left the storyboard at the track. I mean, what a mistake.
0:25:51 > 0:25:54Joanna's subteam leader, it's her responsibility.
0:25:54 > 0:25:57She should have thought about it and she didn't.
0:25:57 > 0:26:00- The champions of IT recruitment. - Yeah!- OK, wait.
0:26:00 > 0:26:02The champions of IT recruitment.
0:26:02 > 0:26:04We said recruitment, it's careers.
0:26:04 > 0:26:06- Can we quickly redo that?- No.
0:26:06 > 0:26:08- Oh!- Ohhh!
0:26:08 > 0:26:10I didn't even notice that.
0:26:14 > 0:26:156.00pm...
0:26:15 > 0:26:16DOOR ENTRY BUZZES
0:26:16 > 0:26:18..for each finalist...
0:26:18 > 0:26:21- Hi, Sarah. How are you?- Hello. Oh, my goodness.
0:26:21 > 0:26:25- The...- James.- Oh, hello, Ricky, how are you doing?
0:26:25 > 0:26:27..a pre-pitch pep talk from the former winners
0:26:27 > 0:26:28of Lord Sugar's investment.
0:26:29 > 0:26:31- Congratulations.- Thank you.
0:26:31 > 0:26:32For James...
0:26:32 > 0:26:35- In simple terms, what is it? - It's an IT recruitment business.
0:26:35 > 0:26:37..recruitment firm owner Ricky Martin.
0:26:37 > 0:26:39It's what I've been doing, it's what I know.
0:26:39 > 0:26:42And then I will essentially have recruiters that are assigned
0:26:42 > 0:26:44- to each specific skill set. - Let's consider your pitch,
0:26:44 > 0:26:47you're going to have experts in that pitch who know recruitment.
0:26:47 > 0:26:50- Bet you bottom dollar, there'll probably be an IT person.- 100%.
0:26:50 > 0:26:52And they'll say, "We're a specialist, we do these functions,"
0:26:52 > 0:26:55Lord Sugar will need more. There HAS to be something else.
0:26:55 > 0:26:58I have got, like, a specialism that I'm focusing on. Cyber security.
0:26:58 > 0:27:00OK, what's the bigger picture of cyber security?
0:27:00 > 0:27:03You keep businesses safe, you're protecting data, right?
0:27:03 > 0:27:05- Which is massive.- And can that data cause problems for people
0:27:05 > 0:27:08- if it gets into the wrong hands? - Well, yeah, yeah, yeah.
0:27:08 > 0:27:10- That's the thing.- Yeah.
0:27:10 > 0:27:11Meeting Ricky was really helpful.
0:27:11 > 0:27:13I feel like I'd kind of got a bit distracted
0:27:13 > 0:27:16with everything that was going on, with the branding, the advert,
0:27:16 > 0:27:19and I was probably going to focus too much on that,
0:27:19 > 0:27:21but, at the end of the day, this is about why am I different,
0:27:21 > 0:27:24so I need to focus more on cyber security.
0:27:24 > 0:27:27That's what he told me, so, yeah, I'm going to take that away.
0:27:27 > 0:27:28For Sarah...
0:27:28 > 0:27:31Is there anything that you included in your pitch that
0:27:31 > 0:27:32you felt was a real win?
0:27:32 > 0:27:35..bakery business owner Alana Spencer.
0:27:35 > 0:27:39Lord Sugar wants to know how you're going to scale a business up,
0:27:39 > 0:27:41so delivering that with real passion.
0:27:41 > 0:27:44For me, that's been one of the criticisms is that getting across
0:27:44 > 0:27:46that energy and passion, because I focus so much
0:27:46 > 0:27:48and I'm so keen to say what I need to say that sometimes I think
0:27:48 > 0:27:51that can get a bit lost, so I'll try and really put some passion into it.
0:27:51 > 0:27:54Just don't doubt yourself, because you've got to this point
0:27:54 > 0:27:56because people think you're good.
0:27:56 > 0:28:00My driving factors in life are to be successful
0:28:00 > 0:28:03and to provide for my family.
0:28:03 > 0:28:05Oh, God, I'm going to get upset.
0:28:06 > 0:28:09I don't want to get upset.
0:28:10 > 0:28:13It's about just doing my best and being the best I can be
0:28:13 > 0:28:15and I know that we haven't touched the sides
0:28:15 > 0:28:17of the potential of the business
0:28:17 > 0:28:19and it excites me and drives me to want to create that change
0:28:19 > 0:28:21and do something really epic
0:28:21 > 0:28:23and for my son to be proud of me.
0:28:28 > 0:28:299.00am...
0:28:29 > 0:28:30Morning, everyone.
0:28:30 > 0:28:31..pitch day.
0:28:31 > 0:28:34The big day has finally arrived.
0:28:34 > 0:28:35For Sarah...
0:28:35 > 0:28:36OK.
0:28:36 > 0:28:38..a special delivery...
0:28:38 > 0:28:39Have a look, see what you think.
0:28:39 > 0:28:41..of her new card-gifting concept.
0:28:41 > 0:28:44Do you like this? And then you can personalise with a photo,
0:28:44 > 0:28:46you can have your message inside.
0:28:46 > 0:28:48You obviously pick your sweets if you want to.
0:28:48 > 0:28:51And this is obviously postage size, so it goes straight in the post,
0:28:51 > 0:28:53- it doesn't have to be couriered or anything.- It's so good.
0:28:53 > 0:28:55Honestly, Sarah, that looks high-end.
0:28:55 > 0:28:58For James...
0:28:58 > 0:29:01One thing to note is, we did alter the voice-over...
0:29:01 > 0:29:03..First Tier Talent, the video ad.
0:29:06 > 0:29:10Get a head start on your career with First Tier Talent,
0:29:10 > 0:29:14- the champions of IT recruitment. - Ahem.
0:29:14 > 0:29:16Guys, you've done a really, really good job.
0:29:16 > 0:29:18Honestly, I really love it.
0:29:18 > 0:29:20I think it'll come across really well in the pitch.
0:29:20 > 0:29:23So, I need to decide on the team split for today.
0:29:23 > 0:29:26There's just a reference that you might want to bear in mind.
0:29:26 > 0:29:29Charles is in a lobster suit, lobsters mate for life,
0:29:29 > 0:29:31so that nods to the fact that
0:29:31 > 0:29:34you're about long-term relationships with your clients and candidates.
0:29:34 > 0:29:36OK. On the pitch side, Joanna, I want you with me.
0:29:36 > 0:29:39We're going to stay here, we're going to do the pitch prep,
0:29:39 > 0:29:41we're going to do the presentation
0:29:41 > 0:29:44and then you three guys are going to be out getting your feedback
0:29:44 > 0:29:47for the digital billboards, which will be really helpful in my pitch.
0:29:48 > 0:29:50- So, we'll watch the advert. - Mm-hm.- Right.
0:29:51 > 0:29:55We couldn't do what you wanted, we cut out the first two scenes
0:29:55 > 0:29:58and just had the delivery of the box and the sweeties.
0:29:59 > 0:30:03Sweeteze - leading the way in confectionery gifting.
0:30:03 > 0:30:06Actually, it's just nice that you spent a few seconds on that opening
0:30:06 > 0:30:08and the whole concept of the reveal.
0:30:08 > 0:30:10So, thank you. Michaela, if you wouldn't mind helping me
0:30:10 > 0:30:11with the pitch for an hour or so.
0:30:11 > 0:30:13Andrew, Harrison and Siobhan,
0:30:13 > 0:30:15if you wouldn't mind doing my consumer testing for me.
0:30:15 > 0:30:17I got criticised on previous pitches for not listening
0:30:17 > 0:30:20to the negatives, so I definitely need some negative feedback.
0:30:20 > 0:30:22- Is that OK?- Brilliant.- Thank you.
0:30:22 > 0:30:24So have a good day, guys, and I'll see you later.
0:30:24 > 0:30:25- Bye.- See you, mate.
0:30:25 > 0:30:28Subteams head out to get customer feedback.
0:30:29 > 0:30:32- For the finalists... - When I met with Ricky,
0:30:32 > 0:30:35he basically said cyber security was just so important.
0:30:35 > 0:30:38He was, like, "Don't be afraid to say that."
0:30:38 > 0:30:39..last chance for pitch prep.
0:30:39 > 0:30:41So...how are you going to end it?
0:30:41 > 0:30:43So I'm going to end with why Lord Sugar should invest in me.
0:30:43 > 0:30:46This is an investment in me as a person and I would hope that
0:30:46 > 0:30:49I've demonstrated to you in this process what...whatever I am.
0:30:49 > 0:30:51How great you are. Yes!
0:30:53 > 0:30:55Canary Wharf Station...
0:30:55 > 0:30:58- Oh, my God, it looks amazing! - Look at that.
0:30:58 > 0:31:02..time to see if First Tier Talent hits top spot.
0:31:02 > 0:31:05- What do you think of the advertisement itself?- Very bright.
0:31:05 > 0:31:08- Big and loud.- OK. - If that's the right word.
0:31:08 > 0:31:09Does the brand stand out?
0:31:09 > 0:31:11It never stood out as a brand to me, frankly.
0:31:11 > 0:31:14- What is it advertising? - I've absolutely no idea.
0:31:14 > 0:31:15I'm assuming IT.
0:31:15 > 0:31:16Like, is it a brand,
0:31:16 > 0:31:18or is it, like, just a statement?
0:31:18 > 0:31:20I don't know. I'm not sure what it is.
0:31:20 > 0:31:21I'll tell you what we've got, we've got
0:31:21 > 0:31:24some really useful feedback from a couple of key people
0:31:24 > 0:31:27that's going to be very helpful to James in the presentation.
0:31:27 > 0:31:30It's mixed, but that's natural and it's subjective as well.
0:31:30 > 0:31:33- I think let's go tell him. - Yeah, fantastic. Let's go.
0:31:33 > 0:31:3512 o'clock...
0:31:35 > 0:31:37Obviously, I've never done a pitch to this extent
0:31:37 > 0:31:40and I would definitely swerve it, given the opportunity.
0:31:40 > 0:31:41For the finalists...
0:31:41 > 0:31:42Oh, my God.
0:31:42 > 0:31:44..pitch pending.
0:31:44 > 0:31:46I now know what nerves feels like.
0:31:46 > 0:31:51- You're good at selling...- Yeah. - ..and it's a pitch.- To 250 people.
0:31:51 > 0:31:53- Don't forget to smile through it. - Yeah, I will.
0:31:53 > 0:31:58- I've done a pageant before and it really makes a difference.- Yeah.
0:32:01 > 0:32:03Also at Canary Wharf...
0:32:03 > 0:32:06- Oh, God.- I know. That's what... - There we are, Siobhan.
0:32:06 > 0:32:08..serving up Sweeteze.
0:32:08 > 0:32:11- If somebody sent you this, would you like it?- Yeah, I would, actually.
0:32:11 > 0:32:12I actually quite like that package.
0:32:12 > 0:32:13..Sarah's team.
0:32:13 > 0:32:17- What do you think of the billboard? - Yeah, it's OK.
0:32:17 > 0:32:20I wouldn't look at it and think, "Oh, wow, I've got to buy that."
0:32:20 > 0:32:23I just think there's too much going on. It's, like, too...busy.
0:32:23 > 0:32:26I'm guessing you straightaway know the brand - what's in it? Sweets.
0:32:26 > 0:32:29- Yeah.- Do you think high-end sweets or low-end sweets?
0:32:29 > 0:32:32- I just think pick and mix. - I don't know what you're doing.
0:32:32 > 0:32:33- I don't know what it is.- Right.
0:32:35 > 0:32:37- Awful feedback from the billboard. I think...- Yeah.
0:32:37 > 0:32:39I think when we relay it to Sarah, I do think
0:32:39 > 0:32:41- we need to keep it positive.- Yeah.
0:32:41 > 0:32:42She must be stressing.
0:32:42 > 0:32:44The last thing we want to do is add to that.
0:32:44 > 0:32:46I think we need to put her at ease -
0:32:46 > 0:32:48to say that everyone loved the product.
0:32:48 > 0:32:51She did say that she did want to know if there was any negatives.
0:32:51 > 0:32:53So, Harrison... So maybe leave that in Harrison's hands.
0:32:57 > 0:32:58City Hall.
0:32:59 > 0:33:04Three hours till the finalists pitch their businesses to Lord Sugar.
0:33:06 > 0:33:07Wow!
0:33:07 > 0:33:10..and 20 industry experts.
0:33:10 > 0:33:11This definitely makes it real.
0:33:11 > 0:33:14It's your last chance to prove yourself, knowing it.
0:33:14 > 0:33:17- Bring it on, bring it on. Let's get it done.- I'm excited for you.
0:33:19 > 0:33:22Oh, my days. It's a big, big walk in.
0:33:22 > 0:33:23Hello and welcome.
0:33:26 > 0:33:28I'll be fine. Yep, yeah, yeah.
0:33:28 > 0:33:29I'll be fine.
0:33:29 > 0:33:31First...
0:33:31 > 0:33:32- Hi.- Hi.- Hi, ladies.
0:33:32 > 0:33:35..a chance to filter through the feedback.
0:33:35 > 0:33:37- Tell me how the consumer research went.- Good, really good.
0:33:37 > 0:33:39- Really good?- All positive.
0:33:39 > 0:33:40They all know it was to do with sweets,
0:33:40 > 0:33:42that's obviously a great start.
0:33:42 > 0:33:44So what were the negatives?
0:33:44 > 0:33:47- Erm, to be fair, about your actual boxing, nothing.- People loved it.
0:33:47 > 0:33:50I wish you were there to actually hear it first hand.
0:33:50 > 0:33:52Genuinely, every single person we spoke to,
0:33:52 > 0:33:54when we showed them the box, they were like,
0:33:54 > 0:33:56"Wow, this is really good. I haven't seen it before,"
0:33:56 > 0:33:58- everyone loves what you're doing, everyone would buy it.- Brilliant.
0:33:59 > 0:34:01So when they watched it,
0:34:01 > 0:34:04did they know it was an IT recruitment company?
0:34:04 > 0:34:09No, people want a real in-your-face, this-is-what-it's-about advert.
0:34:09 > 0:34:13- It's not - "We're an IT recruitment company!"- OK.
0:34:13 > 0:34:15- That's the honest feedback, James. - Yeah, yeah, yeah.
0:34:15 > 0:34:18So even when they saw the brand which said IT careers,
0:34:18 > 0:34:21- they still were unsure?- We've got - does the brand stand out?
0:34:21 > 0:34:24- We've got 40% of people say yes. - Yeah.- OK.
0:34:24 > 0:34:26So you need to know that when you go forward,
0:34:26 > 0:34:28your advertising has to be even more stand out.
0:34:28 > 0:34:30What I think you're getting carried away with,
0:34:30 > 0:34:32you're trying to stand out completely.
0:34:32 > 0:34:34- Mmm.- What we're trying to do is
0:34:34 > 0:34:36stand out from a very boring, mundane competition.
0:34:36 > 0:34:38- That's basically what I was looking for.- Yeah, yeah.
0:34:38 > 0:34:40Maybe I should have said that.
0:34:42 > 0:34:444.00pm...
0:34:49 > 0:34:52..doors open to some of the biggest names in British business,
0:34:52 > 0:34:58including experts from the worlds of confectionery and recruitment.
0:35:00 > 0:35:01Introducing Sweeteze -
0:35:01 > 0:35:04I'm ready to drive huge profit and growth for Lord Sugar
0:35:04 > 0:35:07and make this brand a global success.
0:35:08 > 0:35:09Calm.
0:35:11 > 0:35:13HE SIGHS HEAVILY
0:35:14 > 0:35:16OK.
0:35:17 > 0:35:19First to pitch...
0:35:21 > 0:35:23..Sarah Lynn.
0:35:23 > 0:35:25Course I'm nervous.
0:35:25 > 0:35:28I'm filled with utter dread, but I'm within arm's reach of winning
0:35:28 > 0:35:29a quarter of a million pounds' investment.
0:35:29 > 0:35:31It would just be a life-changing moment
0:35:31 > 0:35:35and I just have to show Lord Sugar that I'm the person to invest in.
0:35:37 > 0:35:39Hi, everybody. God, that was a walk.
0:35:40 > 0:35:41Good evening.
0:35:41 > 0:35:44I'm really proud to present to you
0:35:44 > 0:35:47my business proposal to Lord Sugar.
0:35:47 > 0:35:51If I was to ask anybody in this room what brand you would associate
0:35:51 > 0:35:54with sending flowers online, I'm sure a brand instantly comes
0:35:54 > 0:35:58to all of your minds, but if I was to ask you what brand you would
0:35:58 > 0:36:02go to to send beautifully packaged, amazing confectionery gifts online,
0:36:02 > 0:36:05I'm sure not any of you could answer me.
0:36:05 > 0:36:07Introducing Sweeteze.
0:36:07 > 0:36:09You're going to be able to hop online,
0:36:09 > 0:36:12see a range of beautifully packaged, unique sweet gifts
0:36:12 > 0:36:15that you can personalise with photos, messages,
0:36:15 > 0:36:17quite literally, sweetening their day.
0:36:17 > 0:36:19Before I talk any further about the brand,
0:36:19 > 0:36:22my team have created some billboards for me to show you.
0:36:22 > 0:36:25And they've created something that shows you what we can achieve -
0:36:25 > 0:36:29retro candies, saying it with sweets, creating memories.
0:36:29 > 0:36:33The whole concept of Sweeteze is about sending a smile in a jar.
0:36:33 > 0:36:36They also created a television advert that I hope communicates
0:36:36 > 0:36:39the concept of the brand a little bit more for you.
0:36:40 > 0:36:42Delivery.
0:36:42 > 0:36:44Thank you.
0:36:55 > 0:36:59Sweeteze - leading the way in confectionery gifting.
0:37:00 > 0:37:03So what are the USPs about Sweeteze?
0:37:03 > 0:37:05It's all about the quirky gift messaging that sits
0:37:05 > 0:37:08alongside the sweets. It's the way that they're packaged.
0:37:08 > 0:37:11You have some samples on your table that I'd love you to have a look at.
0:37:11 > 0:37:14And they basically demonstrate how personalised sweets can be.
0:37:14 > 0:37:16The team did some consumer testing this morning
0:37:16 > 0:37:19and they took out the boxes that were on your desk
0:37:19 > 0:37:23and 100% of people said they would like to receive this box.
0:37:23 > 0:37:24Not one person said they wouldn't.
0:37:24 > 0:37:27And I really feel with Sweeteze, when we've captured the UK market,
0:37:27 > 0:37:29we have an international focus.
0:37:29 > 0:37:32People could send and receive sweets anywhere throughout the world.
0:37:32 > 0:37:34So, on that note, I'd like to say thank you
0:37:34 > 0:37:36and open the floor to questions.
0:37:36 > 0:37:39So, my name is Lisa May, I'm the head of marketing
0:37:39 > 0:37:40in Nestle confectionery.
0:37:40 > 0:37:43What's your ambition for the size of this business?
0:37:43 > 0:37:45Is it potentially just a niche idea?
0:37:45 > 0:37:46The market is huge
0:37:46 > 0:37:49and it's not being captured by any single confectionery company.
0:37:49 > 0:37:51It needs a leader in its field
0:37:51 > 0:37:54and it needs somewhere that everybody in this audience sits
0:37:54 > 0:37:57and thinks, "If I want to send sweets, I will go to Sweeteze."
0:37:57 > 0:38:00Why would they go to your company just for sweets
0:38:00 > 0:38:02when they could go to the companies that you've
0:38:02 > 0:38:05referred to in your pitch for existing chocolate ranges,
0:38:05 > 0:38:08for flowers, for champagne and the like and indeed,
0:38:08 > 0:38:10if they care to, sweets also?
0:38:10 > 0:38:12I mean, it's ridiculous how many people are searching
0:38:12 > 0:38:14for sweets for Dad, sweets for Mum,
0:38:14 > 0:38:17and there's nobody that comes up at the top of those search rankings.
0:38:17 > 0:38:19That's where Sweeteze should be sitting.
0:38:19 > 0:38:21Thank you so much for listening to my pitch
0:38:21 > 0:38:23and for asking me questions.
0:38:23 > 0:38:25Lord Sugar, I hope I've demonstrated that
0:38:25 > 0:38:28I would be a fantastic business partner for you.
0:38:28 > 0:38:30I'm very passionate, I'm very driven
0:38:30 > 0:38:31and I will make this business a success.
0:38:31 > 0:38:33Thank you.
0:38:36 > 0:38:38It's over!
0:38:39 > 0:38:42Honestly, I can't thank you all enough. It felt amazing.
0:38:42 > 0:38:44I was trying to get across that passion.
0:38:44 > 0:38:47It was so good, like, honestly, amazing.
0:38:47 > 0:38:48For Lord Sugar...
0:38:48 > 0:38:51What did you think of Sarah's business idea?
0:38:51 > 0:38:53..expert feedback.
0:38:53 > 0:38:56Personalisation is absolutely here and now.
0:38:56 > 0:38:59She's right. There is no-one doing this
0:38:59 > 0:39:01particularly well within the industry.
0:39:01 > 0:39:04I'm concerned about the scalability of this.
0:39:04 > 0:39:06It's possible to scale. If she created a brand
0:39:06 > 0:39:09that actually becomes more of an aspirational item,
0:39:09 > 0:39:11it becomes more of a lifestyle item.
0:39:11 > 0:39:13It's easy to acquire one customer,
0:39:13 > 0:39:16but unless she gets that six or seven time repeat purchase,
0:39:16 > 0:39:18the business model just doesn't scale.
0:39:21 > 0:39:23Next to take the floor...
0:39:23 > 0:39:25..James White.
0:39:26 > 0:39:29Sales is my thing, sales is my business
0:39:29 > 0:39:31and today, ultimately in this pitch,
0:39:31 > 0:39:33I've got to sell myself.
0:39:33 > 0:39:36If I can't sell my own business, then I don't deserve the investment,
0:39:36 > 0:39:38so I'm going to go in there and I'm just going to own it.
0:39:41 > 0:39:46Hello. I'm here to unveil my new IT recruitment business
0:39:46 > 0:39:47First Tier Talent.
0:39:47 > 0:39:50Now, the name comes from about that we want to be first tier.
0:39:50 > 0:39:53We want to be the best, we want to stand out from the rest.
0:39:53 > 0:39:56We are the champions of the IT careers.
0:39:57 > 0:40:01So, our unique selling point is the specialisms that we have.
0:40:01 > 0:40:04We're carving out a niche within IT, and I think you would all
0:40:04 > 0:40:07agree that cybersecurity is one of the biggest problems
0:40:07 > 0:40:08that we currently face -
0:40:08 > 0:40:11companies being targeted, data getting hacked -
0:40:11 > 0:40:13and what we're actually doing is providing a solution,
0:40:13 > 0:40:17because we're providing the best quality people to these companies.
0:40:17 > 0:40:21There. You might be wondering, why is there a guy in a lobster costume?
0:40:21 > 0:40:23So, the idea behind this is about standing out.
0:40:23 > 0:40:27The lobster has a lifelong partner, and from our business, we want
0:40:27 > 0:40:32to be a partner with both our clients and our candidates for life.
0:40:32 > 0:40:34The next thing I've got to show you is actually an advert
0:40:34 > 0:40:35that we've put together.
0:40:35 > 0:40:38It's a little bit different, but I hope that you enjoy it. Let's...
0:40:38 > 0:40:41MUSIC: Chariots Of Fire by Vangelis
0:40:55 > 0:41:00Get a head start on your career with First Tier Talent,
0:41:00 > 0:41:02the champions of IT recruitment.
0:41:02 > 0:41:03Good, right?
0:41:03 > 0:41:05LAUGHTER
0:41:05 > 0:41:08Look, the idea behind this is that we wanted a whole
0:41:08 > 0:41:10message of standing out and being different,
0:41:10 > 0:41:12and when you're in a highly competitive market,
0:41:12 > 0:41:14it is about standing out and being remembered,
0:41:14 > 0:41:16and I saw you all had a little bit of a laugh,
0:41:16 > 0:41:18so hopefully you'll remember that advert.
0:41:18 > 0:41:21A key part of the recruitment business would be a website.
0:41:21 > 0:41:24If you as a candidate come to our website, the things that you would
0:41:24 > 0:41:27look for is your jobs available, submit your CV, and build your CV.
0:41:27 > 0:41:29That's the, kind of, one-stop shop for me -
0:41:29 > 0:41:32the three things that they would look for.
0:41:32 > 0:41:35I think that's... Let me open up to some questions.
0:41:35 > 0:41:36OK. I'm Neeta Patel.
0:41:36 > 0:41:39I run a foundation that develops young entrepreneurs.
0:41:39 > 0:41:42This is the sixth pitch I've seen this week
0:41:42 > 0:41:43- for a recruitment agency...- Yeah.
0:41:43 > 0:41:46..and each one says, "I'm going to be unique in a different way."
0:41:46 > 0:41:48- Yeah. - How are you going to be different?
0:41:48 > 0:41:51I think the differentiating factor is you're coming to someone
0:41:51 > 0:41:53who's an expert in that little field.
0:41:53 > 0:41:55We'd go in and say, "Look, we've got the best cybersecurity
0:41:55 > 0:41:57"consultants on the market,"
0:41:57 > 0:41:59and then starting the relationship that way.
0:41:59 > 0:42:01Nine out of ten start-ups actually fail.
0:42:01 > 0:42:04- They don't make the end of their first year.- Yeah.
0:42:04 > 0:42:05What's going to make you different?
0:42:05 > 0:42:07What's going to make me different is me.
0:42:07 > 0:42:10I've been... I started off in a company from absolutely nothing,
0:42:10 > 0:42:13and I went from zero to the top-biller
0:42:13 > 0:42:14in the space of two years.
0:42:14 > 0:42:17That's unheard of. I had the highest contract business around.
0:42:17 > 0:42:19I broke into the biggest clients.
0:42:19 > 0:42:21It's my ambition, my drive, my background...
0:42:21 > 0:42:25Everything that this business would be a success is from me.
0:42:25 > 0:42:26Yeah, I'll just give it my all. That's why I...
0:42:26 > 0:42:28That's why we won't fail.
0:42:29 > 0:42:31And, Lord Sugar, what I would like to say to you is,
0:42:31 > 0:42:33you made a point to me the other day about rookie mistakes,
0:42:33 > 0:42:35but I'll be the first to hold my hand up to that,
0:42:35 > 0:42:38and say that once I've made them, I won't make them again.
0:42:38 > 0:42:40Well, thank you, everyone, for listening today.
0:42:40 > 0:42:43I will make this a success. Thank you. Bye.
0:42:49 > 0:42:52- Well done, sir. Well done. - God...- Oh, yes.
0:42:52 > 0:42:55I was so nervous, but as soon as I actually got through that door
0:42:55 > 0:42:57and stood on the balcony, I was like, "Yeah."
0:42:57 > 0:42:59I was like, "I'm ready. I'm ready for this."
0:43:02 > 0:43:04Can he stand out in the industry?
0:43:04 > 0:43:07Well, it's highly competitive. He needs to be very, very focused.
0:43:07 > 0:43:10- If he came in to me tomorrow, I'd give him some business.- Yeah.
0:43:10 > 0:43:12He's not going to struggle from an employer side.
0:43:12 > 0:43:14Where he might struggle is with the key people.
0:43:14 > 0:43:16- There's a massive skills shortage in that area.- Mm-hm.
0:43:16 > 0:43:18And he's going into a very competitive market -
0:43:18 > 0:43:20- it's a very well-defended hill. - Sure.
0:43:20 > 0:43:24- How is he going to make sure that he gets to the top of it?- Yeah.
0:43:24 > 0:43:25Pitches over...
0:43:25 > 0:43:28I feel that me and Lord Sugar are made to be in business with
0:43:28 > 0:43:31each other, and it would mean the absolute world to actually come away
0:43:31 > 0:43:33with Lord Sugar saying, "You know what, James?
0:43:33 > 0:43:35"I'm going into business with you."
0:43:35 > 0:43:38I really hope I showed my passion today. I really tried.
0:43:38 > 0:43:41There's 250,000 on the line, and I'm very confident
0:43:41 > 0:43:44that my pitch will have convinced Lord Sugar to invest in me.
0:43:44 > 0:43:46I mean, it's substance over style.
0:43:48 > 0:43:52Tonight, there's no more the candidates can do.
0:43:52 > 0:43:55Tomorrow, the final boardroom.
0:44:05 > 0:44:06You can go into the boardroom now.
0:44:28 > 0:44:32Well, here we are in the 12th week.
0:44:32 > 0:44:36Welcome back to some of our past candidates.
0:44:36 > 0:44:40Sarah and James have made it to the final,
0:44:40 > 0:44:44and it is my very tough decision in the next few hours to decide
0:44:44 > 0:44:48which one of them is going to be my business partner.
0:44:48 > 0:44:49Right,
0:44:49 > 0:44:52I'll start with Sarah.
0:44:52 > 0:44:56- Now, that was your pick and mix, this lot here. Is that right?- Yes.
0:44:56 > 0:44:57- Yes?- Yes.
0:44:57 > 0:45:01Willy Wonka and the Oompa Loompas. Yeah?
0:45:01 > 0:45:02I hope that's not the tan.
0:45:02 > 0:45:04- It is a bit orange.- Thank you. - LAUGHTER
0:45:04 > 0:45:07- Anyway, you've ended up with allsorts, that's for sure.- Yes.
0:45:07 > 0:45:11Right, now, I understand from Claude that the branding side was
0:45:11 > 0:45:13yourself and Harrison, is that right?
0:45:13 > 0:45:15Yes, that's right.
0:45:15 > 0:45:17- And we had problems with the name. - Yes.
0:45:17 > 0:45:20The name that we picked in the end was Chic Sweets.
0:45:20 > 0:45:23So it was "Chic Sweets - saying it with sweets".
0:45:23 > 0:45:27- It was awful. Yeah.- Sounds like, "She sells...seashells..."
0:45:27 > 0:45:28Yeah, tongue twister.
0:45:28 > 0:45:30So it's "Chic Sweets - saying it with sweets",
0:45:30 > 0:45:33and that's what you, kind of, went to bed with on the first night.
0:45:33 > 0:45:34- Yeah?- Well, I didn't go to bed.
0:45:34 > 0:45:38I didn't sleep all night because of it, but, yes, it was awful.
0:45:38 > 0:45:40Right, so the others, what were you doing?
0:45:40 > 0:45:42Michaela was my subteam leader,
0:45:42 > 0:45:44and the guys went off to do a billboard campaign.
0:45:44 > 0:45:46- The billboard campaign?- Yes.- Yeah.
0:45:46 > 0:45:50The theory was better than what it came out like. Erm...
0:45:50 > 0:45:53You look like Dick Van Dyke and Mary Poppins, there, the pair of you.
0:45:53 > 0:45:55- Thank you.- Not in a good way. - LAUGHTER
0:45:55 > 0:45:57Oh, sorry. I thought it was a compliment.
0:45:57 > 0:46:00So, Sarah, what did you feel when you saw this, then?
0:46:00 > 0:46:03I was really disappointed with the image, because it had no relevance.
0:46:03 > 0:46:04We tried to make it fun.
0:46:04 > 0:46:06Maybe we let her down.
0:46:06 > 0:46:07All right.
0:46:07 > 0:46:10Day two, Chic Sweets - you changed it.
0:46:10 > 0:46:13Yeah, so, on day two, I changed the teams up a little bit,
0:46:13 > 0:46:15and Andrew and I decided to make a very quick change
0:46:15 > 0:46:16within half an hour.
0:46:16 > 0:46:20So you've gone from Chic Sweets to Sweeteze.
0:46:20 > 0:46:21I wanted it to have a global feel.
0:46:21 > 0:46:23I wanted it to be able to be scalable,
0:46:23 > 0:46:25- sort of artisan, home-made... - Sweeteze.
0:46:25 > 0:46:26I think it's good, actually,
0:46:26 > 0:46:28but I'll tell you what I also think is good...
0:46:28 > 0:46:31You weren't happy with this, and you got up the next morning
0:46:31 > 0:46:32and you said, "I'm going to change it,"
0:46:32 > 0:46:34- and that's what you did.- Yes.
0:46:34 > 0:46:36And I quite like the name. Erm...
0:46:36 > 0:46:38Shall we talk about the box which you produced?
0:46:38 > 0:46:41Yes, so Andrew and I went off to create something to show you
0:46:41 > 0:46:44the sort of ideas that I have, and one of those was the sweet card.
0:46:44 > 0:46:47Yeah, it was plain white packaging...
0:46:47 > 0:46:50like a delivery from Ann Summers, actually. Very discreet.
0:46:50 > 0:46:53- How do you know that? - That comes in brown paper...
0:46:53 > 0:46:56- LAUGHTER - I heard. You... You... You told me.
0:46:56 > 0:46:59You told me. Erm...
0:46:59 > 0:47:01- And then we got the TV advert.- Yes.
0:47:01 > 0:47:04One of the adverts that sticks out in my mind for confectionery
0:47:04 > 0:47:09was the Milk Tray advert where the guy flies in on a helicopter,
0:47:09 > 0:47:12jumps in the window and presents the lady with Milk Tray.
0:47:12 > 0:47:14We just didn't have that budget, though, I mean...
0:47:14 > 0:47:16You've got some bloke with an old shoebox
0:47:16 > 0:47:19who dumped it down on the table, and that was it.
0:47:19 > 0:47:21Strong message.
0:47:21 > 0:47:24I was happy with the TV ad. Simple, but effective.
0:47:24 > 0:47:27OK. Was you all surprised that Sarah was going to end up
0:47:27 > 0:47:29in the final, you people?
0:47:29 > 0:47:30- No.- Not one bit.
0:47:30 > 0:47:32- Not one bit? - She was number one from day one.
0:47:32 > 0:47:34- Really?- Yeah.- Yeah. - What did you hang around for, then?
0:47:34 > 0:47:37- LAUGHTER - I just thought... I just...
0:47:37 > 0:47:40I just thought I'd try and be a bit of an inconvenience.
0:47:42 > 0:47:43And, erm...
0:47:43 > 0:47:47You obviously know the depth of her business.
0:47:47 > 0:47:48You rate it?
0:47:48 > 0:47:49- 100%.- Yeah, I'd buy it all.
0:47:49 > 0:47:52With this consumer research, not one person could name a household name
0:47:52 > 0:47:54that does it in sweets, so...
0:47:54 > 0:47:56And everybody said that they'd buy the product.
0:47:56 > 0:47:58And they'd like to receive it.
0:47:58 > 0:47:59All right, erm...
0:47:59 > 0:48:02Let's move on to James, then.
0:48:02 > 0:48:06Now, I heard you got into a bit of a flap with your brand name.
0:48:06 > 0:48:08Yeah. It took a while to get a name.
0:48:08 > 0:48:10- "First Tier Talent".- Yeah.
0:48:10 > 0:48:14- And "First Tier" kind of sounds as if it's...- Entry-level.
0:48:14 > 0:48:15Yeah, entry-level,
0:48:15 > 0:48:20and I have no idea that this is an IT recruiting site.
0:48:20 > 0:48:21Yeah.
0:48:21 > 0:48:24And then we go on to dress
0:48:24 > 0:48:27Charles up as a lobster. Is that right?
0:48:27 > 0:48:29Lobsters mate for life, Lord Sugar.
0:48:29 > 0:48:32But looking at that, I think you'd be the last one in the tank
0:48:32 > 0:48:35in the restaurant, Charles, to be honest with you.
0:48:35 > 0:48:39Yeah. Well, then you went on to make the television advert.
0:48:39 > 0:48:43- Yeah.- OK.- We decided to go with the sporting track.
0:48:43 > 0:48:47I got your advert a little bit more than I got their advert.
0:48:47 > 0:48:49There was a mistake in the voice-over, where you said
0:48:49 > 0:48:52"champions of IT recruitment" as opposed to "IT careers",
0:48:52 > 0:48:54because you left James' storyboard at the track.
0:48:54 > 0:48:59And the problem was the lack of correlation between the poster
0:48:59 > 0:49:01and the television advert.
0:49:01 > 0:49:04Erm, now, who developed the website?
0:49:04 > 0:49:05Myself and Elizabeth.
0:49:05 > 0:49:07- And you went for orange...- Yeah.
0:49:07 > 0:49:11- So you're the easyJet of IT recruitment.- Yeah.
0:49:11 > 0:49:12Erm...
0:49:12 > 0:49:15So, look, you've had a lot more understanding about what
0:49:15 > 0:49:18his business idea is for the future. How do you see it?
0:49:18 > 0:49:21He's got some fantastic ideas and his market is huge.
0:49:21 > 0:49:23Do you think he's a justified winner of this process?
0:49:23 > 0:49:24Without question.
0:49:24 > 0:49:27Personally, Lord Sugar, I think you've got the two best people
0:49:27 > 0:49:29in front of you, but James is our boy.
0:49:29 > 0:49:31Well, listen, ladies and gentlemen,
0:49:31 > 0:49:32thank you very much indeed
0:49:32 > 0:49:34for coming back and assisting the two finalists.
0:49:34 > 0:49:37It's been nice working with you.
0:49:37 > 0:49:39I've now got to get on and talk to these two people alone,
0:49:39 > 0:49:41so...thanks a lot.
0:49:41 > 0:49:43- Thanks very much.- Cheers. See you later.- Thank you so much.
0:49:43 > 0:49:46- Thanks, guys.- See you later. Thanks, guys.- Thank you. Thanks.
0:49:46 > 0:49:49- See you, mate. See you. See you. - Thank you. Thanks.
0:49:49 > 0:49:51- See you, Charles. - Good luck, Sarah.- Thanks.
0:49:59 > 0:50:03OK, well, you are giving me a very big headache,
0:50:03 > 0:50:04I've got to tell you,
0:50:04 > 0:50:08because you are both very, very credible candidates,
0:50:08 > 0:50:13so I'm going to go for more of a deep dive discussion with you now,
0:50:13 > 0:50:15because I do have a...
0:50:15 > 0:50:17a very, very difficult position.
0:50:17 > 0:50:19Erm...
0:50:19 > 0:50:22Now, Sarah, you want to become the equivalent of
0:50:22 > 0:50:26the famous flower company in sweets.
0:50:26 > 0:50:28My question to you is, who cares?
0:50:29 > 0:50:31People, when they're thinking of a gift,
0:50:31 > 0:50:33I don't think they wake up thinking,
0:50:33 > 0:50:34"Oh, I'll send sweets."
0:50:34 > 0:50:36They go to a gifting website and,
0:50:36 > 0:50:39"Oh, that looks nice. I'll send them."
0:50:39 > 0:50:40The demand is there.
0:50:40 > 0:50:43People do search for sweet gifts, sweet baskets...
0:50:43 > 0:50:46They are searching for these things and there's nothing coming up.
0:50:46 > 0:50:48Nobody is nailing that market. Nobody's leading in it,
0:50:48 > 0:50:51and that's why I think there's huge potential to be that brand.
0:50:51 > 0:50:55Fair enough, but, you know, with respect, Sarah, I don't know of any
0:50:55 > 0:51:00company selling a product that don't have a proper e-commerce website.
0:51:00 > 0:51:01I really don't.
0:51:01 > 0:51:02We haven't spent lots of investment,
0:51:02 > 0:51:05mainly because of lack of expertise
0:51:05 > 0:51:06in how to scale the website up,
0:51:06 > 0:51:08and it's so important that that is right,
0:51:08 > 0:51:11because otherwise, you know, people come on and it won't deliver.
0:51:11 > 0:51:13So, we've focused on brand awareness,
0:51:13 > 0:51:15getting people to know our products, love our products,
0:51:15 > 0:51:18and eventually to drive traffic, which is why I'm here now.
0:51:18 > 0:51:21But the volume and the... It's limitless.
0:51:21 > 0:51:24Right, well, that leads me into a bigger issue.
0:51:24 > 0:51:27If you've got tens of thousands of orders,
0:51:27 > 0:51:29which may include a customised message
0:51:29 > 0:51:30or may even include a picture,
0:51:30 > 0:51:32how are you going to process them?
0:51:32 > 0:51:34To start with, you could have a label that just gets
0:51:34 > 0:51:36- stuck straight in, which is how we operate now.- Mm-hmm.
0:51:36 > 0:51:38But with scalability and with growth,
0:51:38 > 0:51:40you could have machinery that does that for you on the boxes.
0:51:40 > 0:51:41Well, how much is that machinery?
0:51:41 > 0:51:44- I don't know the exact cost of the machinery at the moment.- Right.
0:51:44 > 0:51:45ALAN TAKES A DEEP BREATH
0:51:45 > 0:51:49Well, erm, let's talk to you, James, now, shall we?
0:51:49 > 0:51:50So, just walk me through it.
0:51:50 > 0:51:53- You'd go in to see the IT manager. - Yeah.
0:51:53 > 0:51:55And you'd say to him, "Look, I can provide you this,
0:51:55 > 0:51:57"I can provide you that, blah-blah-blah..."
0:51:57 > 0:51:58I'd usually ask them what they need,
0:51:58 > 0:52:01cos if they're willing to meet me, they're obviously having a problem.
0:52:01 > 0:52:03So... And then what I would do is I'd always use the situations
0:52:03 > 0:52:06I've come from, so if I've worked with X retail client,
0:52:06 > 0:52:08I'll say, "Look, I know that you're doing similar things.
0:52:08 > 0:52:10"This is what I've just done with them.
0:52:10 > 0:52:12"I've built their whole team around them.
0:52:12 > 0:52:13"I can do this for you as well."
0:52:13 > 0:52:14You know this is a very crowded market.
0:52:14 > 0:52:18100%, but I hope that you'd probably see, the whole time I've been here,
0:52:18 > 0:52:21I'm very charismatic. I think I'm quite endearing...
0:52:21 > 0:52:23Well, you might be all right for a drink down the pub,
0:52:23 > 0:52:26but the last thing that the world is waiting for
0:52:26 > 0:52:28is James White's new recruitment company.
0:52:28 > 0:52:31But I go into a client and I own that client.
0:52:31 > 0:52:34I become the only person they use, and that's not just by chance.
0:52:34 > 0:52:36That's because of the way I go about my business
0:52:36 > 0:52:37and the way I can network.
0:52:37 > 0:52:39- I looked at your business plan... - Yeah.
0:52:39 > 0:52:42..and a lot of your future depends upon
0:52:42 > 0:52:45two of these previous customers continuing working with you.
0:52:45 > 0:52:47Yeah, 100%. I definitely do want to work with them.
0:52:47 > 0:52:48But what makes you think they're going to
0:52:48 > 0:52:50deal with a small-time Charlie?
0:52:50 > 0:52:52I'm not backing myself just to get these clients.
0:52:52 > 0:52:55When I went in and worked at my previous company, I had no clients.
0:52:55 > 0:52:57I had to go out there and get them. This business is going to be
0:52:57 > 0:52:59built on going out and getting new clients.
0:52:59 > 0:53:01- Yeah.- We're not going to put all our eggs in one basket.
0:53:01 > 0:53:03- Right, so Sarah's run a business, OK?- Yeah.
0:53:03 > 0:53:05She's employed people.
0:53:05 > 0:53:07- Yeah.- She deals with their PAYEs.
0:53:07 > 0:53:09- She deals with their VAT.- Yeah. - You haven't done any of this.
0:53:09 > 0:53:12So, yeah, I haven't done specifically what Sarah's done,
0:53:12 > 0:53:14but even when I was internally employed, I was dealing with
0:53:14 > 0:53:16all of these different teams, cos I headed up my team.
0:53:16 > 0:53:19I think you'll find the principles of being a manager
0:53:19 > 0:53:22are very different to being a business owner.
0:53:24 > 0:53:27I really do have a dilemma,
0:53:27 > 0:53:30so I'm going to ask you to take a break now,
0:53:30 > 0:53:32if you don't mind,
0:53:32 > 0:53:34and I'll have a talk with Karren and Claude,
0:53:34 > 0:53:36and then we'll come back in,
0:53:36 > 0:53:38and one of you will be hired
0:53:38 > 0:53:40as my business partner.
0:53:49 > 0:53:52It is quite obvious that there are two
0:53:52 > 0:53:56fantastically skilled people there.
0:53:56 > 0:53:58Sarah is very eloquent.
0:53:58 > 0:54:00She knows her business inside out,
0:54:00 > 0:54:04although why she hasn't done the commercial website properly,
0:54:04 > 0:54:05I don't get.
0:54:05 > 0:54:09What SHE needs is that push to take her out of her comfort zone.
0:54:10 > 0:54:13With James, the very, very crowded market,
0:54:13 > 0:54:16but he has proved that he can do it when he worked for someone.
0:54:16 > 0:54:18I don't know. What do you think, Claude?
0:54:18 > 0:54:21Well, I think you have got a problem because, as it's turned out,
0:54:21 > 0:54:22I think they're both investable.
0:54:22 > 0:54:26With Sarah, I think you've got slow and steady, but I think with James
0:54:26 > 0:54:29you've got somebody who's going to go out and really go for it.
0:54:29 > 0:54:31But James is more risky.
0:54:31 > 0:54:33Sarah is an expert in her field.
0:54:33 > 0:54:34She's spotted a gap in the market.
0:54:34 > 0:54:37She has all the skills an entrepreneur needs.
0:54:37 > 0:54:39But, I mean, I don't envy you.
0:54:39 > 0:54:42I mean, is it down...? Is it down to this?
0:54:42 > 0:54:43It shouldn't be, should it?
0:54:43 > 0:54:45The truth is, Alan, in the end,
0:54:45 > 0:54:46your gut tells you everything.
0:54:47 > 0:54:49All right. Well, let's get them back in,
0:54:49 > 0:54:53and we'll see who my business partner is going to be.
0:54:55 > 0:54:57PHONE RINGS
0:54:57 > 0:54:59- Yes, Lord Sugar.- Could you send the two of them in, please?
0:54:59 > 0:55:01Yes, Lord Sugar.
0:55:01 > 0:55:02Lord Sugar will see you now.
0:55:13 > 0:55:15Erm...
0:55:15 > 0:55:17It boils down to this -
0:55:17 > 0:55:20I've got two very credible people in front of me,
0:55:20 > 0:55:22one is a big gamble
0:55:22 > 0:55:24and one where the issue is the scaling.
0:55:24 > 0:55:27Lord Sugar, this won't just be an investment for you. This...
0:55:27 > 0:55:29I will be the most successful Apprentice candidate there has been.
0:55:29 > 0:55:31Why will it scale up, Sarah?
0:55:31 > 0:55:34Because you've come across as a really steady person.
0:55:34 > 0:55:36You don't come across as a risk-taker.
0:55:36 > 0:55:39I'm definitely a risk-taker. I've grown that business on my own.
0:55:39 > 0:55:42I've got those sales in, £430,000 worth of sales,
0:55:42 > 0:55:45whilst working, whilst being a full-time mum, and whilst I've been
0:55:45 > 0:55:48here alone in these weeks, we've got new customers coming on board,
0:55:48 > 0:55:50and we've got two more lined up that I'm working on at the moment,
0:55:50 > 0:55:53and just with those alone, it will mean I hit the numbers that
0:55:53 > 0:55:55I've promised you in year one without your investment,
0:55:55 > 0:55:57so, with your investment, it's limitless.
0:55:57 > 0:55:59If my business was going for seven years,
0:55:59 > 0:56:00I would scale it a lot quicker.
0:56:00 > 0:56:02My investment will be spent on people,
0:56:02 > 0:56:05these people will be earning money from day one. Literally from day...
0:56:05 > 0:56:07- Will they?- From the first month, they'll be earning money.
0:56:07 > 0:56:10I'm hungry for this. This is everything that I know.
0:56:10 > 0:56:11She's hungry for it also.
0:56:11 > 0:56:13Yeah, but I'm the BEST recruitment consultant out there.
0:56:13 > 0:56:15I KNOW this industry like the back of my hand.
0:56:15 > 0:56:21- The experts yesterday said that their problem is the USP.- Yeah.
0:56:21 > 0:56:25- And so you're telling me your USP is the cybersecurity.- Yeah.
0:56:25 > 0:56:28How many have you placed in cybersecurity in the past?
0:56:28 > 0:56:30- Over 100 consultants.- Really?
0:56:30 > 0:56:34Yeah, it's the hottest skill demand at the moment within my industry.
0:56:34 > 0:56:36I think, Lord Sugar, if I was looking at us as two candidates,
0:56:36 > 0:56:39it's the difference between an employee and an entrepreneur.
0:56:39 > 0:56:42- I have put...- An entrepreneur with 400,000 turnover in seven years?
0:56:42 > 0:56:45Well, it's 400,000 more than you have, James.
0:56:45 > 0:56:47I know this industry.
0:56:47 > 0:56:49I've taken my time to take all the steps to make sure...
0:56:49 > 0:56:51- But you don't take risks. - I do take risks.
0:56:51 > 0:56:54I make mistakes on my own time, with my own money, so that by the time
0:56:54 > 0:56:57I've come to you now, everything is in place to really use this
0:56:57 > 0:56:59investment wisely, not make rookie mistakes,
0:56:59 > 0:57:00not make naive statements.
0:57:00 > 0:57:02There's no USPs in the IT recruitment business.
0:57:02 > 0:57:03Everything about it is naive.
0:57:03 > 0:57:06Why has your business taken seven years to get £400,000 profit?
0:57:06 > 0:57:09It hasn't. I've done multiple things in between. I've learnt my industry.
0:57:09 > 0:57:10My business would be there quicker.
0:57:10 > 0:57:12- It's a bigger industry. - I've shadowed good people,
0:57:12 > 0:57:14learnt my industry so that now I will make...
0:57:14 > 0:57:17- I'd make more money in a quicker time.- ..a huge global brand.
0:57:17 > 0:57:18You won't need to hold my hand, Lord Sugar.
0:57:18 > 0:57:21I need the investment and some mentoring and some guidance on
0:57:21 > 0:57:22where to really hit and what markets,
0:57:22 > 0:57:24and then I will do it all on my own,
0:57:24 > 0:57:26and this business will be a huge success.
0:57:26 > 0:57:31Lord Sugar, the stat is 1.5 million skill shortages by 2020
0:57:31 > 0:57:32within cybersecurity.
0:57:32 > 0:57:34It's a huge, huge market.
0:57:34 > 0:57:36I don't think that you would find a better candidate to front
0:57:36 > 0:57:39a company in my industry, an industry that you know works,
0:57:39 > 0:57:42that you know is extremely profitable if you get it right.
0:57:42 > 0:57:46Well, I've got to say that this year's final
0:57:46 > 0:57:49is really, really giving me a dilemma.
0:57:51 > 0:57:52Erm...
0:57:54 > 0:57:55James,
0:57:55 > 0:57:57a crowded market,
0:57:57 > 0:58:03but I've had some experience with a similar person of a similar age,
0:58:03 > 0:58:05and who's making a lot, a lot of money.
0:58:05 > 0:58:08Sarah, sweets?
0:58:10 > 0:58:13I don't have any experience of your business, OK?
0:58:16 > 0:58:17HE TUTS
0:58:17 > 0:58:19I'm going to say...
0:58:23 > 0:58:25..that I'm a gambler...
0:58:26 > 0:58:28..and I've always been a gambler in business.
0:58:31 > 0:58:32This particular year...
0:58:35 > 0:58:38..I'm going to double my investment.
0:58:38 > 0:58:40I'm going to start a business with both of you.
0:58:42 > 0:58:44- Thank you. - I won't let you down, Lord Sugar.
0:58:44 > 0:58:46It means the world to me.
0:58:46 > 0:58:47Well done.
0:58:48 > 0:58:50- You've done tremendously well.- Yeah.
0:58:50 > 0:58:52I'll be seeing you both shortly.
0:58:52 > 0:58:54- Off you go. - Thank you.
0:58:58 > 0:59:02- Well done.- Well done. Well done, yeah?- Oh, yeah...
0:59:02 > 0:59:06Honestly, it was so, so, so close.
0:59:06 > 0:59:12I really could not decide, so I have two wonderful business partners.
0:59:12 > 0:59:15James picked an industry which is very, very hot at the moment,
0:59:15 > 0:59:17and he's probably the man to take it forward.
0:59:17 > 0:59:20Sarah spent all of those years building up.
0:59:20 > 0:59:23Now you can really help her launch this business and make it special.
0:59:23 > 0:59:26Yeah. Shall we have her sweets at our board meetings in future?
0:59:26 > 0:59:28- KARREN LAUGHS - I would insist upon it.
0:59:28 > 0:59:30Yeah, absolutely.
0:59:30 > 0:59:34I have always, since I was a young boy, looked up to Lord Sugar
0:59:34 > 0:59:37as a businessman, and to now be his business partner,
0:59:37 > 0:59:40this is literally a dream that I've always had,
0:59:40 > 0:59:42and for that dream to come true,
0:59:42 > 0:59:45it's just...very, very humbling.
0:59:47 > 0:59:49It feels incredible.
0:59:49 > 0:59:51I'm just shocked and amazed
0:59:51 > 0:59:54and so proud that Lord Sugar found
0:59:54 > 0:59:56enough in both of us to make a double investment.
0:59:56 > 0:59:59The future is definitely sweet,
0:59:59 > 1:00:01and it's going to be a great adventure.
1:00:03 > 1:00:06Well, there I was, torn.
1:00:06 > 1:00:09I just couldn't choose between one or the other,
1:00:09 > 1:00:11and the only fair thing to do was to choose them both.
1:00:11 > 1:00:15The thing is, of course, it's now going to cost me £500,000,
1:00:15 > 1:00:17but it's worth it.
1:00:19 > 1:00:2218 candidates,
1:00:22 > 1:00:24two investments -
1:00:24 > 1:00:26finally,
1:00:26 > 1:00:28Lord Sugar's search
1:00:28 > 1:00:30is over.