0:00:02 > 0:00:04This is not a holiday camp.
0:00:04 > 0:00:08This is a business proposition from heaven.
0:00:08 > 0:00:13Lord Sugar is searching for a brand-new business partner.
0:00:13 > 0:00:15Forget about Brexit. In this process,
0:00:15 > 0:00:19I'm the one who decides who is going to remain and who is going to leave.
0:00:20 > 0:00:22Competing for his cash...
0:00:23 > 0:00:26..millionaire moguls in the making.
0:00:26 > 0:00:28This is a bloody shambles.
0:00:28 > 0:00:30It was boring, boring, boring.
0:00:30 > 0:00:32There was no bloody strategy.
0:00:32 > 0:00:34- We need to go now.- Run.
0:00:34 > 0:00:35Oh, my God!
0:00:35 > 0:00:38It's a prize worth fighting for.
0:00:38 > 0:00:39Can you actually physically do it?
0:00:39 > 0:00:42- No.- Your behaviour is ridiculous. - THEY TALK OVER EACH OTHER
0:00:42 > 0:00:4418 candidates.
0:00:44 > 0:00:46- Are you putting in any input? - I'm asking...- Or are you trying
0:00:46 > 0:00:48to stray away from making a decision yourself?
0:00:48 > 0:00:5012 tough tasks.
0:00:50 > 0:00:53To infinity and beyond!
0:00:53 > 0:00:55One life-changing investment.
0:00:55 > 0:00:57You're fired. You're fired.
0:00:57 > 0:00:59You didn't follow the money.
0:00:59 > 0:01:00You're fired.
0:01:01 > 0:01:05This programme contains some strong language.
0:01:08 > 0:01:09Previously...
0:01:09 > 0:01:14I need you to take over a doggie daycare centre.
0:01:14 > 0:01:17Pull profit from pooch pampering...
0:01:17 > 0:01:20- She's loving it! - ..and doggie dos.
0:01:20 > 0:01:22Here. Massive poos.
0:01:22 > 0:01:23Massive poos. Loads of them.
0:01:23 > 0:01:25Start on the calls, please, Michaela.
0:01:26 > 0:01:29While Project Manager Charles let others lead...
0:01:29 > 0:01:31Give him the fizz bath on his feet.
0:01:31 > 0:01:32I'll keep my hands clean.
0:01:32 > 0:01:34..Team Vitality...
0:01:34 > 0:01:35Why did we commit to duck poo?
0:01:35 > 0:01:37- We said the big ones. - They're all big!
0:01:37 > 0:01:38..felt rough...
0:01:38 > 0:01:41Oh, God, it just went into the grass.
0:01:41 > 0:01:43..and struggled with the task in hand.
0:01:43 > 0:01:46No, no, no. Don't go. Just don't go!
0:01:46 > 0:01:47All about the monies.
0:01:47 > 0:01:49Team Graphene, led by James...
0:01:49 > 0:01:50Doggy dancing.
0:01:50 > 0:01:52That's £45.
0:01:52 > 0:01:55- All right, then. - ..made a dog's dinner of pricing...
0:01:55 > 0:01:57I spoke to one of the other customers
0:01:57 > 0:01:58and she was only paying 25.
0:01:58 > 0:02:00Apologies, there was a miscommunication.
0:02:00 > 0:02:02- Oh, that's the one.- Yeah.
0:02:02 > 0:02:03..and snapping mutts.
0:02:03 > 0:02:06Can you see the issue? They're blurry.
0:02:06 > 0:02:08In the boardroom...
0:02:08 > 0:02:10£1,277.
0:02:10 > 0:02:12..Graphene were top dogs.
0:02:12 > 0:02:14I'll see you on the next task.
0:02:14 > 0:02:15And three candidates...
0:02:15 > 0:02:18- I just want the opportunity... - I think you've had your opportunity.
0:02:18 > 0:02:20..were let off the leash.
0:02:20 > 0:02:23So Andrew, Anisa, Charles,
0:02:23 > 0:02:24you're fired.
0:02:24 > 0:02:28Now, eight remain to fight for the chance to become
0:02:28 > 0:02:31Lord Sugar's business partner.
0:02:38 > 0:02:405:00am.
0:02:40 > 0:02:42PHONE RINGS
0:02:44 > 0:02:46- Hello.- Good morning.
0:02:46 > 0:02:48Lord Sugar would like to meet you at 8, Southwark Street.
0:02:48 > 0:02:50The cars will be outside in 20 minutes.
0:02:52 > 0:02:53Cool.
0:02:53 > 0:02:55- Hello.- The cars will be here in 20 minutes.
0:02:55 > 0:02:57- Did he say what we're doing? - No idea.
0:02:57 > 0:03:00Guys, number 8, Southwark Street.
0:03:00 > 0:03:03I can't believe that three of them have gone now.
0:03:03 > 0:03:05Everybody is a viable contender.
0:03:05 > 0:03:06Everyone?
0:03:06 > 0:03:09- Last two boys left, literally. - THEY LAUGH
0:03:09 > 0:03:11Sarah, if you're not on my team,
0:03:11 > 0:03:13you've got a fight on your hands for this task.
0:03:13 > 0:03:15SARAH CHUCKLES
0:03:22 > 0:03:26Harrison, how do you feel being the only person left in this competition
0:03:26 > 0:03:28who hasn't been a Project Manager?
0:03:28 > 0:03:30I mean the pressure is on for you now, like, to be PM.
0:03:30 > 0:03:32Of course. If it falls to me,
0:03:32 > 0:03:35I will definitely put myself forward for Project Manager.
0:03:35 > 0:03:37I'm actually looking forward to it.
0:03:37 > 0:03:40The boys have had no chance, from the start, have they?
0:03:40 > 0:03:42No. They just haven't shone at all.
0:03:42 > 0:03:44I don't think the two that are left now are strong.
0:03:44 > 0:03:47So, if they can work with us, take our lead, they'll be all right.
0:03:47 > 0:03:49If they just do as they're told. Like a good little man.
0:03:49 > 0:03:50Yeah!
0:03:51 > 0:03:54If they know who wears the trousers, they'll be fine.
0:03:54 > 0:03:55And look...!
0:03:59 > 0:04:01Borough Market.
0:04:01 > 0:04:06Providing hungry Londoners with premium produce for over 1,000 years.
0:04:15 > 0:04:18- Good morning.- CANDIDATES:- Good morning, Lord Sugar.
0:04:18 > 0:04:21Welcome to the famous Borough Market.
0:04:21 > 0:04:25Lots of people want to cook fresh ingredients each day,
0:04:25 > 0:04:30so the latest innovation in the food industry is recipe kits.
0:04:30 > 0:04:37Now, a recipe kit contains all of the raw ingredients you need to cook a delicious meal.
0:04:37 > 0:04:42So, for this task, you have to invent your own recipe kit.
0:04:42 > 0:04:44You will need to brand and design the packaging,
0:04:44 > 0:04:49and you will also need to create an exciting dish.
0:04:49 > 0:04:54Now, tomorrow, in order to pitch your recipe kits, you're going to do
0:04:54 > 0:04:56a live cooking demonstration,
0:04:56 > 0:05:01and the winning team will be decided by a panel of experts.
0:05:01 > 0:05:03Now, to even the teams up,
0:05:03 > 0:05:07Harrison and Joanna, go over there and join Vitality.
0:05:09 > 0:05:11And Sarah, you go and join Graphene.
0:05:14 > 0:05:18Now, Harrison, your business idea is to do with food,
0:05:18 > 0:05:21so you're going to be the Project Manager.
0:05:21 > 0:05:25Sarah, whilst your business idea is not totally to do with food,
0:05:25 > 0:05:27it is in that kind of area.
0:05:27 > 0:05:30You're going to be the Project Manager of Graphene.
0:05:30 > 0:05:32So, everything clear?
0:05:32 > 0:05:33- Yes, Lord Sugar.- Well, good luck,
0:05:33 > 0:05:37good cooking, and I'll see you back in the boardroom in a few days' time.
0:05:38 > 0:05:40A booming sector,
0:05:40 > 0:05:44recipe kits contain ingredients and instructions for novice cooks to
0:05:44 > 0:05:47create one specific dish.
0:05:47 > 0:05:51First job, cook up a concept for their kits.
0:05:51 > 0:05:54My business idea is to go into the healthy food and healthy eating market.
0:05:54 > 0:05:59Chomping at the bit, first-time head honcho, Harrison.
0:05:59 > 0:06:02You're not just eating healthy food to benefit from your body,
0:06:02 > 0:06:04but also your mind will genuinely benefit from it,
0:06:04 > 0:06:07so I want to go down that road and, kind of...
0:06:07 > 0:06:10Yeah, I want healthy food as our topic to go forward.
0:06:10 > 0:06:12If that's what you do, that's your sector, then.
0:06:12 > 0:06:14It's stupid to do anything else.
0:06:14 > 0:06:17- Excellent. That's what we're doing, then.- Yeah.
0:06:17 > 0:06:19Mulling over meals on the other team...
0:06:19 > 0:06:21I'm thinking along the lines of gourmet.
0:06:21 > 0:06:24..confectionery company owner Sarah.
0:06:24 > 0:06:27The idea that we can bring something that is gourmet
0:06:27 > 0:06:30to a table in 30 minutes that's really easy, is key.
0:06:30 > 0:06:32I think that is going to be one of the main selling points.
0:06:32 > 0:06:34Gourmet, it has to be.
0:06:34 > 0:06:35Next on the menu...
0:06:35 > 0:06:37I'd like to put myself on the branding team.
0:06:37 > 0:06:39..division of labour.
0:06:39 > 0:06:41I've built my own brand, I've worked on that,
0:06:41 > 0:06:43I think I'm much stronger there than on the recipe side.
0:06:43 > 0:06:45I grew up in the kitchen with my mother
0:06:45 > 0:06:47who's a chef and a trained catering lecturer.
0:06:47 > 0:06:51I am skilled at preparing presentations with a product
0:06:51 > 0:06:53in front of me, using my hands.
0:06:53 > 0:06:56I'm also skilled at presenting and making something.
0:06:56 > 0:06:58Fantastic. Elizabeth, based on what you have said to me,
0:06:58 > 0:07:00I think you'll be really strong in the kitchen.
0:07:00 > 0:07:02I'd like Bushra to join me on the branding team.
0:07:02 > 0:07:04James, I think you'll be fantastic in the kitchen,
0:07:04 > 0:07:06are you happy working with each other?
0:07:06 > 0:07:07Are you going to be calm, considered?
0:07:07 > 0:07:10- Absolutely.- I'm going to pick James as my sub team leader.
0:07:10 > 0:07:13OK, guys? Let's keep talking and let's win this.
0:07:15 > 0:07:17Right, let's decide a team split.
0:07:17 > 0:07:19I wouldn't put myself in the branding team.
0:07:19 > 0:07:21- Can you cook?- I can cook, yeah.
0:07:21 > 0:07:24You can cook, that's perfect. I'm going to put Michaela on the recipe
0:07:24 > 0:07:26team because she cooks at the house, so it's not too bad.
0:07:26 > 0:07:28I thought about going on branding,
0:07:28 > 0:07:30only because I have an idea of exactly how I want it to look.
0:07:30 > 0:07:34Obviously, the branding is really important, but the recipe side is more important...
0:07:34 > 0:07:36because if it doesn't taste good, ultimately...
0:07:36 > 0:07:38Are you going to be strongest?
0:07:38 > 0:07:41The reason I was initially thinking about it is because I have got an idea.
0:07:41 > 0:07:45So why don't you just tell the branding team your idea?
0:07:45 > 0:07:47If I was to put myself on the recipe team,
0:07:47 > 0:07:49Jade and Joanna on the branding team....
0:07:49 > 0:07:50Don't let me influence you.
0:07:50 > 0:07:53No, no. That is the perfect way to do it.
0:07:53 > 0:07:56I will put Jade as sub team leader because I think you have more
0:07:56 > 0:08:01background in branding, so it makes perfect sense to do that.
0:08:01 > 0:08:04There is no doubt that Harrison was railroaded, by Michaela,
0:08:04 > 0:08:06to go from the branding team onto the recipe team.
0:08:06 > 0:08:08However, his expertise probably
0:08:08 > 0:08:09would have been better served
0:08:09 > 0:08:12in the branding team, because that is where he can make the most impact
0:08:12 > 0:08:14in terms of colour, design, name
0:08:14 > 0:08:17and all those things that he is pretty passionate about.
0:08:19 > 0:08:2112:00pm.
0:08:22 > 0:08:26Today, half of each team will create their dish...
0:08:26 > 0:08:30I had an idea that you basically have a taste of that country -
0:08:30 > 0:08:34that's the slogan, it's like taste of Italy, taste of China...
0:08:34 > 0:08:36..while the rest build brands.
0:08:36 > 0:08:40I'd like to think that I will come up with an idea and you'll bounce it
0:08:40 > 0:08:45back at me and I'll bounce it back at you and no idea is a stupid idea,
0:08:45 > 0:08:48but ultimately I'll just make sure that I have the final say.
0:08:50 > 0:08:52South West London.
0:08:52 > 0:08:54In charge of producing gourmet fare...
0:08:54 > 0:08:57These are our special ingredients.
0:08:57 > 0:09:00..recruitment company owner James.
0:09:00 > 0:09:04A salmon risotto would be the more gourmet dish.
0:09:04 > 0:09:05So, I think that is a good option for us.
0:09:05 > 0:09:07And will be quite a fun dish to cook.
0:09:07 > 0:09:08Yes. There is some cooking to it.
0:09:08 > 0:09:10You've got to keep it moving at all times, things like that.
0:09:10 > 0:09:14I think, for me, with the flavours that we have available to add to it,
0:09:14 > 0:09:17- I think that's the one we can really enthuse the most.- I agree.
0:09:17 > 0:09:20- You could probably use the cream. - I agree.
0:09:20 > 0:09:22Which would be one. You could use the truffle oil.
0:09:22 > 0:09:26Potentially. Salmon with a small amount of saffron through it would
0:09:26 > 0:09:29give a real gourmet but luxury flavour to the dish.
0:09:29 > 0:09:32- Have you ever made a risotto before, James?- Yeah, I have.
0:09:32 > 0:09:33Good. I have.
0:09:33 > 0:09:35On the other team...
0:09:35 > 0:09:37I was thinking more along the lines of maybe chicken?
0:09:37 > 0:09:39..Harrison and Michaela...
0:09:39 > 0:09:42- Maybe like, with a curry so we can spice it up...- Yeah.
0:09:42 > 0:09:44..brainstorm healthy meals.
0:09:44 > 0:09:46If I was thinking of having something healthy,
0:09:46 > 0:09:48I wouldn't say I'd have a chicken curry.
0:09:48 > 0:09:50Yes, but that's the point of us making it healthy, isn't it?
0:09:50 > 0:09:53So, if we was to make a chicken curry that was healthy,
0:09:53 > 0:09:55then it'd be dead good.
0:09:56 > 0:10:00- Yeah.- The only issue is, I have never made one from scratch.
0:10:00 > 0:10:02I do have an idea of how to do it,
0:10:02 > 0:10:03but it could just be shocking
0:10:03 > 0:10:07and we only have a certain amount of time to get it boxed up.
0:10:07 > 0:10:08Let's go, chicken curry.
0:10:08 > 0:10:10- Yeah.- Yeah? OK, perfect.
0:10:13 > 0:10:17Lunchtime. At creative agency Red Brick Road...
0:10:17 > 0:10:18If you eat rubbish, you feel rubbish.
0:10:18 > 0:10:21If you eat good, you feel good.
0:10:21 > 0:10:24..Jade and Joanna chew over Harrison's healthy brand.
0:10:24 > 0:10:27So how about, like, root flavours...
0:10:27 > 0:10:30I really don't like that. I think it just sounds...
0:10:30 > 0:10:32I'm just telling you what I like and then you can decide.
0:10:32 > 0:10:35I think it needs to have something to do with your mind,
0:10:35 > 0:10:37so, food fresh,
0:10:37 > 0:10:42food mind, fresh for food, fresh food...
0:10:42 > 0:10:44Sorry, I literally just need to finish my own thoughts.
0:10:44 > 0:10:47- Let's have a silent minute.- Yeah.
0:10:47 > 0:10:49Think...
0:10:49 > 0:10:51Oh, it's just... I don't...
0:10:51 > 0:10:52Natural mind.
0:10:52 > 0:10:54Healthy mind.
0:10:54 > 0:10:56Think...
0:10:56 > 0:10:59- Nutri...- Sorry, all I can hear is your voice.
0:10:59 > 0:11:01Simple food.
0:11:01 > 0:11:02Simple fresh...
0:11:05 > 0:11:07Also at the agency...
0:11:07 > 0:11:10I was thinking of World Gourmet Kitchen.
0:11:10 > 0:11:12..and on a mission to create a luxury brand...
0:11:12 > 0:11:14Gourmet Crusaders I like because I thought,
0:11:14 > 0:11:17it is like a bit of a call to action.
0:11:17 > 0:11:19..Bushra and Project Manager, Sarah.
0:11:19 > 0:11:21I feel like the Crusaders for me
0:11:21 > 0:11:26feels a little bit more like an army, like a fight, like a battle.
0:11:26 > 0:11:30I don't know, what does that word say to you? When you are a crusader.
0:11:30 > 0:11:35I think to crusade is to stomp, to walk around, to travel, to explore,
0:11:35 > 0:11:37so I don't think we need to tie in on that too much.
0:11:37 > 0:11:41- Yeah.- OK, we're going to go with Gourmet Crusaders.
0:11:41 > 0:11:43- PHONE RINGS - Here we go. Oh, that is the sub team. Hi, James.
0:11:43 > 0:11:46Hey, Sarah. We have chosen to go with the risotto,
0:11:46 > 0:11:48so it's a salmon risotto.
0:11:48 > 0:11:52Fantastic, OK. So, we're thinking about this whole world gourmet concept.
0:11:52 > 0:11:54Yeah. That's what I was thinking, when I was discussing it in the car,
0:11:54 > 0:11:58the theme would be, you could have China, Thailand, like different places.
0:11:58 > 0:12:00For instance, with our theme, that would be Italy, then.
0:12:00 > 0:12:02Yes, basically it would be like a taste of Italy.
0:12:02 > 0:12:05That's brilliant. We'll speak a bit later, let's keep in touch.
0:12:05 > 0:12:06- Speak to you later.- Bye.
0:12:06 > 0:12:08- Bye.- Bye-bye.
0:12:08 > 0:12:10You know like you get your passport stamped,
0:12:10 > 0:12:13you could always have a stamp on the front of the box to say that this is
0:12:13 > 0:12:15Italian, which might be quite nice.
0:12:15 > 0:12:16A passport stamp. Yeah.
0:12:18 > 0:12:192:30.
0:12:19 > 0:12:22Maybe have something in the name that is to do with the root.
0:12:22 > 0:12:24Still to decide on a brand name...
0:12:24 > 0:12:28Anything that comes from a plant with a root is natural.
0:12:28 > 0:12:29..Jade and Joanna.
0:12:29 > 0:12:32PHONE RINGS
0:12:32 > 0:12:35- Hello.- Hello. So, what we've selected to go for is
0:12:35 > 0:12:36a chicken curry,
0:12:36 > 0:12:40but we're going down the road of making it a healthy dish,
0:12:40 > 0:12:43so what you're at now, is just come up with a name.
0:12:43 > 0:12:45Yeah. But I don't even want to pose it to you.
0:12:45 > 0:12:48Which was... What was it?
0:12:48 > 0:12:51Can I actually just speak?
0:12:51 > 0:12:53This was just when we were brainstorming loads,
0:12:53 > 0:12:58but one of the things that was thrown out there was root flavours.
0:12:58 > 0:13:00It needs to be something like, in the mind.
0:13:00 > 0:13:02Use your worldly knowledge,
0:13:02 > 0:13:05think of a different word for mind, try and keep it along those lines.
0:13:05 > 0:13:07OK, try more names.
0:13:07 > 0:13:08- I'll let you crack on with that.- OK.
0:13:08 > 0:13:10All right, then. Thanks. Bye.
0:13:10 > 0:13:11Bye.
0:13:11 > 0:13:15If we end up going for something that is root based or superfood or...
0:13:15 > 0:13:17Look, I really would like to get away from the root.
0:13:17 > 0:13:20- Can I just finish?- No, because I am asking you now, please,
0:13:20 > 0:13:24to come up with ideas to do with your mind and to do with natural and nature because then
0:13:24 > 0:13:26we are on the same page.
0:13:26 > 0:13:27This is really important.
0:13:27 > 0:13:31I am trying to be on the same page, but for example, root is natural,
0:13:31 > 0:13:33natural is natural, but...
0:13:33 > 0:13:35Your PM has just told you he doesn't like that idea,
0:13:35 > 0:13:38- so get away from that idea. - I know, but...
0:13:38 > 0:13:40Joanna is completely going away from the idea that it is meant to
0:13:40 > 0:13:45be about your mind. And to be honest with you, I don't want her on my team, she is driving me up the wall.
0:13:45 > 0:13:47I don't... Ooh!
0:13:48 > 0:13:52Can we just think of some more of these, please, Joanna?
0:13:52 > 0:13:53I am thinking, in my mind.
0:13:53 > 0:13:56Natromind, Natrofuel...
0:13:58 > 0:14:00On the other team...
0:14:00 > 0:14:02So, shall I get on with the onion then?
0:14:02 > 0:14:04I'll do the onion, I'll do the veg.
0:14:04 > 0:14:06..working on their risotto recipe...
0:14:06 > 0:14:09If you just map out roughly the method.
0:14:09 > 0:14:12..James and Elizabeth weigh up who does what.
0:14:12 > 0:14:14Right, let's start cooking, let's try this.
0:14:14 > 0:14:15Do you want me to chop an onion?
0:14:15 > 0:14:17No, I'll chop the onion, it's fine, I'll do that.
0:14:17 > 0:14:19- What do you want me to do? - Well, we need to...
0:14:19 > 0:14:20I need to chop it first.
0:14:20 > 0:14:22We can't actually start frying until we put this on.
0:14:22 > 0:14:26It's so hard to actually do it... Do you want me to chop it?
0:14:26 > 0:14:27No, I'll chop it, it's fine.
0:14:27 > 0:14:29So what are you going to do, sweat off the onion?
0:14:29 > 0:14:31- Yeah.- And the rice,
0:14:31 > 0:14:32- get some flavour in it. - Exactly that.
0:14:32 > 0:14:34The rice will go in first with the celery.
0:14:38 > 0:14:39Why don't I chop the celery?
0:14:39 > 0:14:41Would that be all right?
0:14:43 > 0:14:44Yeah?
0:14:46 > 0:14:49- Yeah?- Yeah.
0:14:49 > 0:14:50Fine.
0:14:53 > 0:14:59You know, it is typical Elizabeth, she is a complete control freak.
0:14:59 > 0:15:00James has given them both a job to do,
0:15:00 > 0:15:03but Elizabeth doesn't only want to do her job,
0:15:03 > 0:15:05but she wants to do his job as well.
0:15:05 > 0:15:07It's not really got as much heat as I would like.
0:15:07 > 0:15:09- Do you want me to turn it up?- No.
0:15:09 > 0:15:10No, no, no, no.
0:15:10 > 0:15:13Well, it's either going to be me or you who's cooking it tomorrow,
0:15:13 > 0:15:16and as it looks at the moment, it's probably going to be you cooking it.
0:15:16 > 0:15:18On the other team...
0:15:18 > 0:15:19We've got some stock here
0:15:19 > 0:15:22which is heating up again. You know that?
0:15:22 > 0:15:24..novice cooks, Harrison and Michaela...
0:15:24 > 0:15:26"Mix well and add the chicken." Sweet.
0:15:26 > 0:15:29..hone their healthy chicken curry.
0:15:29 > 0:15:31When do we start adding these other bits?
0:15:31 > 0:15:33Yeah, so what we're going to do is when we add the stock to this,
0:15:33 > 0:15:36at that point, then, we're going to put the yoghurt in.
0:15:36 > 0:15:37Curry powder, is that healthy?
0:15:37 > 0:15:39How much curry powder are we putting in, Harrison?
0:15:39 > 0:15:41- Two tablespoons.- Two tablespoons?
0:15:41 > 0:15:43Two teaspoons. Two tablespoons, sorry.
0:15:43 > 0:15:45- Two tablespoons.- Oh, no, wait.
0:15:45 > 0:15:47Stop, stop, stop. Is that tablespoons...?
0:15:47 > 0:15:48We need some more...
0:15:48 > 0:15:51- Is that a tablespoon?- Yeah, yeah, yeah.- So, now, we need to start getting these
0:15:51 > 0:15:54health things in, otherwise, it's just a curry.
0:15:54 > 0:15:57The coconut yoghurt, what do you reckon, roughly?
0:15:57 > 0:15:59I've no idea what to go in at to try,
0:15:59 > 0:16:01so let's just try something dead small.
0:16:01 > 0:16:03Put that in, and just see if it will help with...
0:16:07 > 0:16:09The kitchen has turned into chaos.
0:16:09 > 0:16:13They are supposed to be making a healthy curry, and yet,
0:16:13 > 0:16:15there's not a vegetable in sight.
0:16:15 > 0:16:17Be nice to get a picture of it.
0:16:17 > 0:16:21They don't necessarily have to add the pictures if they turn out shit anyway.
0:16:22 > 0:16:26East London. For Harrison's healthy eating brand...
0:16:26 > 0:16:29Natrothink, Natrofuel...
0:16:29 > 0:16:31..still, no name.
0:16:31 > 0:16:32Out of those two, which is your favourite?
0:16:32 > 0:16:34Erm.
0:16:34 > 0:16:35We really need to crack on.
0:16:35 > 0:16:39I just, would really appreciate it if you could just give me your opinion.
0:16:39 > 0:16:42To be honest, Jade, I don't want either of them,
0:16:42 > 0:16:44- and I'm a bit annoyed that... - Then, offer a solution!
0:16:44 > 0:16:46This is what... I have offered a solution.
0:16:46 > 0:16:47What I'm saying to you is,
0:16:47 > 0:16:52how can you put Natrofuel as a top consideration when my suggestions
0:16:52 > 0:16:57were cast aside because it had nothing to do with the mind?
0:16:57 > 0:17:00This is just ridiculous. Natrofuel,
0:17:00 > 0:17:02and then we're going to have a strapline.
0:17:03 > 0:17:05Can I just have a minute, please?
0:17:07 > 0:17:09Right, OK.
0:17:09 > 0:17:11Let's crack on.
0:17:13 > 0:17:14I've never, ever,
0:17:14 > 0:17:17ever bitten my tongue so much as what I've just had to do
0:17:17 > 0:17:22in that room. It's like, I'm damned if I do, I'm damned if I don't.
0:17:22 > 0:17:25I'm just trying my best just to bite my tongue, but it's so difficult.
0:17:28 > 0:17:29Sorry about that.
0:17:32 > 0:17:34For Gourmet Crusaders...
0:17:34 > 0:17:36Needs to look premium.
0:17:36 > 0:17:38..Project Manager, Sarah...
0:17:38 > 0:17:40I quite like the contrast of bold and thin.
0:17:40 > 0:17:42..conquers her branding.
0:17:42 > 0:17:43- It's quite gourmet.- It is.
0:17:43 > 0:17:45Isn't it? It's quite Michelin star.
0:17:45 > 0:17:47Yeah. Is there any way of having the "gourmet" LOOK gourmet,
0:17:47 > 0:17:50because you know sometimes people play on the word?
0:17:50 > 0:17:52It's like the two dots on the U.
0:17:52 > 0:17:54- These kind of additions on the top. - DESIGNER:- Accents.
0:17:54 > 0:17:57Yeah. Just to kind of give it that little, "Oh, it is gourmet."
0:17:57 > 0:17:58My concern would be if it's wrong.
0:17:58 > 0:18:01OK, fine. And then, what I thought might be quite interesting, is to do,
0:18:01 > 0:18:04like, footprints to represent the travel.
0:18:04 > 0:18:08I just think, something about that, to me, says dog food.
0:18:08 > 0:18:10I think that Bushra is supporting me enough,
0:18:10 > 0:18:14but it's nothing outrageously creative that I'm blown away by.
0:18:14 > 0:18:19I do feel that I could probably do the job just with Pete, the designer.
0:18:19 > 0:18:20Are we going to be putting flags on this box?
0:18:20 > 0:18:23Yeah, I think let's put all the content we've got on the box,
0:18:23 > 0:18:24and see how fussy it looks,
0:18:24 > 0:18:26and then we'll decide about little things like that.
0:18:26 > 0:18:295:00pm.
0:18:29 > 0:18:32Chicken curry complete.
0:18:32 > 0:18:34- Write this down, and make sure you get it right, yeah?- OK.
0:18:34 > 0:18:38Next for the cooks, recap the recipe.
0:18:38 > 0:18:40Peel and chop the onion.
0:18:40 > 0:18:41Hold on.
0:18:41 > 0:18:44- ON PHONE:- You need to write this fast, we've got loads, here.
0:18:44 > 0:18:47Add the stock and tomato puree. Add the chicken. Wait, wait, wait.
0:18:47 > 0:18:51Sorry, sorry, sorry. I've missed something out. Where it says,
0:18:51 > 0:18:54add the stock and tomato puree, also put the honey in then.
0:18:54 > 0:18:55Add the coconut yoghurt...
0:18:55 > 0:18:58How long are we saying they need to cook that in for?
0:18:58 > 0:19:00- Because we've not practised it!- What bit?
0:19:00 > 0:19:04Shall I just say add yoghurt for desired thickness?
0:19:04 > 0:19:09- Yeah.- Yeah, so it's, add yoghurt until desired thickness,
0:19:09 > 0:19:11but word that so I don't sound stupid.
0:19:11 > 0:19:13- OK...- Add coconut, yoghurt and chicken and then it's all together.
0:19:13 > 0:19:17Heat the sauce over a high heat for two to three minutes until reduced.
0:19:17 > 0:19:19- OK, wait.- Take the pan off the heat, check the seasoning...
0:19:19 > 0:19:21- So, wait.- Reduce heat, then...
0:19:21 > 0:19:26- ON PHONE:- And then, it's served with cooked rice. OK. So, I think I've got that.
0:19:26 > 0:19:29Cheers, bye.
0:19:29 > 0:19:31As Project Manager, I'm happy with how the day's gone.
0:19:31 > 0:19:34We managed to incorporate a healthy recipe
0:19:34 > 0:19:35into an extremely popular dish.
0:19:35 > 0:19:39So, I think tomorrow we'll be able to push that forward in the reasons
0:19:39 > 0:19:41why we've gone for it, and what the nutritional values are.
0:19:41 > 0:19:43Yeah, that'll do.
0:19:43 > 0:19:46- It's all right, that, isn't it? - Yeah.
0:19:46 > 0:19:48So that's 20 mls of truffle oil.
0:19:48 > 0:19:51Relaying their risotto recipe...
0:19:51 > 0:19:54- Two salmon fillets...- Yeah.
0:19:54 > 0:19:56..Elizabeth and James.
0:19:56 > 0:19:58200g of risotto rice.
0:19:58 > 0:20:01- Yeah.- And then a sprinkle of saffron.
0:20:01 > 0:20:03Could you just get them to hold for one minute?
0:20:03 > 0:20:05I just need to clarify, James, before they go any further.
0:20:05 > 0:20:07Do they absolutely get that arborio rice?
0:20:07 > 0:20:11The rice is on the list. Don't worry, Liz, it's fine.
0:20:11 > 0:20:14Don't worry, guys. Just checking the spelling at the end.
0:20:14 > 0:20:16James, we have to tell them it's got the rice in it.
0:20:16 > 0:20:17The rice is in it, Liz.
0:20:17 > 0:20:20I don't know what you're talking about. I've told them the rice.
0:20:20 > 0:20:23- VOICEOVER:- Elizabeth, today, has been slightly annoying.
0:20:23 > 0:20:26When we got in the kitchen, she asked loads of questions and just
0:20:26 > 0:20:27talks, talks, talks.
0:20:27 > 0:20:28It's like, when I was on a call,
0:20:28 > 0:20:31she is shouting at me saying I've missed the rice, when I hadn't missed the rice.
0:20:31 > 0:20:34I guess it's just that she is a full-on type of person.
0:20:36 > 0:20:376:00pm.
0:20:37 > 0:20:39I think, if we're going to have just the font,
0:20:39 > 0:20:41it should look different.
0:20:41 > 0:20:43Name nailed down...
0:20:43 > 0:20:45And, we also want it in a greeny colour.
0:20:45 > 0:20:47..box, still to brand.
0:20:47 > 0:20:50Elliott, is there any way that we would be able to put the ingredients
0:20:50 > 0:20:53on the outside of the box, and then if someone is picking it up,
0:20:53 > 0:20:56they would know what they've got and what they haven't got?
0:20:56 > 0:20:58It's... No, it's fine if it's just this...
0:20:58 > 0:21:00They'll open the box and it's in there.
0:21:00 > 0:21:03That's fine, they don't need to know what's going to be in it.
0:21:03 > 0:21:06- So, the other team have sent through some images if you want to have a look.- Yes, please.
0:21:06 > 0:21:08- This is the first one.- OK, great.
0:21:08 > 0:21:11And, could you show us the rest of them, please?
0:21:11 > 0:21:12That's it.
0:21:14 > 0:21:16- VOICEOVER:- I was disappointed when the photograph came through.
0:21:16 > 0:21:18That's inadequate.
0:21:18 > 0:21:21What you really need is a step-by-step guide,
0:21:21 > 0:21:25to help guide the consumer through to actually making a satisfactory
0:21:25 > 0:21:27product, at the end.
0:21:27 > 0:21:29I think that's a real problem with this product.
0:21:29 > 0:21:32This is just going to have to be really simple.
0:21:32 > 0:21:33It is what it is.
0:21:35 > 0:21:376:45.
0:21:37 > 0:21:38Those two, either side.
0:21:38 > 0:21:40And that, at the back. And then the recipe card's inside.
0:21:40 > 0:21:4215 minutes to finalise designs...
0:21:42 > 0:21:45Thank you so much, Pete, for all your hard work.
0:21:45 > 0:21:46We really appreciate it.
0:21:46 > 0:21:50..so boxes and recipe cards can be printed overnight.
0:21:51 > 0:21:53Not long to go, girls.
0:21:53 > 0:21:57OK, so, a picture of the dish at the top.
0:21:57 > 0:22:00- Would you prefer to type it?- Yeah, that might be best.- Do you want the keyboard?
0:22:00 > 0:22:02How about if you read it out to me how you think that
0:22:02 > 0:22:05- it should be done?- Yeah. Heat coconut oil in a deep pan...
0:22:05 > 0:22:08So, peel and chop the onion for five minutes...
0:22:08 > 0:22:12..until golden brown whilst turning regularly.
0:22:12 > 0:22:14Add the stock and puree and honey.
0:22:14 > 0:22:18- Five minutes, guys.- And then, mix well and then add the chicken.
0:22:18 > 0:22:22Add the... The chicken's already in there.
0:22:22 > 0:22:23Oh, OK.
0:22:23 > 0:22:25Ah, she'd put a point before that.
0:22:25 > 0:22:28Did you get that? There was a bit that she'd said...
0:22:28 > 0:22:30- Just put, serve with cooked rice. - OK.
0:22:30 > 0:22:327:00pm.
0:22:32 > 0:22:34It says "peel and shop."
0:22:34 > 0:22:35Design time over.
0:22:38 > 0:22:39Right, OK. This is done.
0:22:39 > 0:22:41Thank you so much for your help.
0:22:41 > 0:22:42I really appreciate it.
0:22:42 > 0:22:45I'm a little apprehensive about the pitch, tomorrow,
0:22:45 > 0:22:48because we're not going in with as strong a brand as I would have liked.
0:22:48 > 0:22:53So, do you know what, it is what it is and I'm going to go in,
0:22:53 > 0:22:54and I'm going to pitch my bum off
0:22:54 > 0:22:57and I'm going to make sure that we still win this task.
0:23:02 > 0:23:048:00am.
0:23:05 > 0:23:07For both teams...
0:23:07 > 0:23:08Here it comes!
0:23:08 > 0:23:10..a chance to taste...
0:23:10 > 0:23:12Curry for breakfast?
0:23:12 > 0:23:14..their chosen dish.
0:23:14 > 0:23:15That's actually really tasty.
0:23:15 > 0:23:17Oh, the risotto's really nice.
0:23:17 > 0:23:19- Do you honestly think so?- I do.
0:23:20 > 0:23:22Next to be served up...
0:23:22 > 0:23:24- Hi.- Hello!
0:23:24 > 0:23:26Thank you very much.
0:23:26 > 0:23:28..a first look at their branding.
0:23:28 > 0:23:32And, may the best man win, Bushra.
0:23:32 > 0:23:34Er, we WILL win!
0:23:37 > 0:23:40- What do you think?- Why does it not say chicken curry on the box?
0:23:40 > 0:23:44They can still figure out what is in the box by the card that will be
0:23:44 > 0:23:46positioned next to it.
0:23:46 > 0:23:48But when you go into the pitch, obviously,
0:23:48 > 0:23:50just be prepared to talk about it in depth.
0:23:50 > 0:23:53- Yeah.- Can you read that out just so I can make sure I've got all the steps?
0:23:53 > 0:23:55So, we've got, "Method. Wash rice in running water for 30 seconds,
0:23:55 > 0:23:57"and then boil for 20 minutes.
0:23:57 > 0:23:59"Peel and..." That's fine.
0:23:59 > 0:24:01- "Peel and shop..."- You what?
0:24:01 > 0:24:03"Peel and chop the onion for five minutes..."
0:24:03 > 0:24:06And does it say, "..and cook?" Jade, read it.
0:24:06 > 0:24:10- Sorry, Harrison.- No, because it's spelt wrong, but I know what she means.- Yeah.
0:24:10 > 0:24:12There are a couple of typos on this,
0:24:12 > 0:24:15which I'm really disappointed in but we'd run out of time.
0:24:17 > 0:24:18We had a few issues, because,
0:24:18 > 0:24:21I was hoping that we'd bounce off each other a little more,
0:24:21 > 0:24:24but I don't think that necessarily happened, which was unfortunate.
0:24:24 > 0:24:27Do you know what, though? This is seriously...
0:24:27 > 0:24:29This is the biggest business opportunity of your life.
0:24:29 > 0:24:32You need to put whatever this is behind you.
0:24:32 > 0:24:35Because if I lose because of this, I'm going to be fuming.
0:24:35 > 0:24:37I'm absolutely bouncing.
0:24:37 > 0:24:39I'm on another level of angry
0:24:39 > 0:24:41at what them two girls are doing,
0:24:41 > 0:24:45and if what they're doing affects me, and causes me to lose this task,
0:24:45 > 0:24:48and affects my future, they are going to get it in that boardroom.
0:24:48 > 0:24:51Don't just jump to conclusions as if we were shouting at each other
0:24:51 > 0:24:53the entire time, cos it's not...
0:24:53 > 0:24:56No, but if you've been arguing... There shouldn't be arguing at this point.
0:24:56 > 0:24:58Well, anyway, look. You got it done in the end, anyway.
0:24:58 > 0:25:00So that was done. It is a good name.
0:25:00 > 0:25:02It is a good dish. It is healthy.
0:25:02 > 0:25:03Everyone loves curry.
0:25:05 > 0:25:09Going over Gourmet Crusaders, Sarah's team.
0:25:09 > 0:25:12That picture isn't completely gourmet, I'm going to be honest,
0:25:12 > 0:25:15and I was expecting to have a little bit more, something special,
0:25:15 > 0:25:17just to grasp people's attention.
0:25:17 > 0:25:22If you took away the "Touch of Italy," and the gourmet branding,
0:25:22 > 0:25:25would that picture scream out to you, gourmet?
0:25:25 > 0:25:26What would you have done with it?
0:25:26 > 0:25:29I don't know. I... Firstly, maybe I wouldn't have been so kind of,
0:25:29 > 0:25:34close up. And maybe, from somehow, just kind of creating a bit more wow.
0:25:34 > 0:25:37- VOICEOVER:- I think Bushra just says stuff
0:25:37 > 0:25:39for the sake of saying something.
0:25:39 > 0:25:42Just so that she can sit on the fence with everything.
0:25:42 > 0:25:43"Oh, I said that," if it didn't work out.
0:25:43 > 0:25:45"Oh, I said that as well," if it didn't work out.
0:25:45 > 0:25:48Doesn't own anything at all.
0:25:48 > 0:25:49We need to go off and sell this.
0:25:49 > 0:25:52But let's be confident, because I think we've got this, yeah?
0:25:52 > 0:25:56That bit just looks so cool, Sarah, look at that.
0:25:56 > 0:25:57That looks so nice.
0:25:59 > 0:26:0110:00am.
0:26:01 > 0:26:05Both teams head off to pitch their recipe kits to industry experts.
0:26:05 > 0:26:09I don't have a clue what Bushra chats about sometimes.
0:26:09 > 0:26:10Seriously...
0:26:10 > 0:26:12Absolutely does my nut in.
0:26:12 > 0:26:14It's no wonder I'm blinking barking mad.
0:26:14 > 0:26:16HE LAUGHS
0:26:19 > 0:26:25East London. Pitch location for both creations,
0:26:25 > 0:26:27headquarters of a leading recipe box brand.
0:26:29 > 0:26:30Priority for Sarah...
0:26:30 > 0:26:33I would like to open the pitch and introduce us all.
0:26:33 > 0:26:34..plan the pitch.
0:26:34 > 0:26:37- Obviously Elizabeth will be doing the cooking demonstration.- Yes.
0:26:37 > 0:26:40When I have done demonstrations in the past,
0:26:40 > 0:26:43- you interact with your audience while you are doing it. - 100%.- So I will do that.
0:26:43 > 0:26:47What I thought might be quite nice is, because we've got this live kitchen cooking happening,
0:26:47 > 0:26:50the interactiveness could be quite quirky,
0:26:50 > 0:26:53we could really engage with the panel and almost to the point where Sarah,
0:26:53 > 0:26:55you could be like, "Elizabeth, how are we doing?"
0:26:55 > 0:26:59She'll be, "Two minutes," you can be, "Great. I've got two minutes to tell you more stuff."
0:26:59 > 0:27:02- Just to build the energy up in that room.- Yeah. Let's do that.
0:27:04 > 0:27:05Across the hall...
0:27:05 > 0:27:07I will start it, introduce you all.
0:27:07 > 0:27:11..putting his pitch plan in place, Project Manager, Harrison.
0:27:11 > 0:27:13And then introduce Michaela to start the cooking.
0:27:13 > 0:27:16I will then start talking about the brand,
0:27:16 > 0:27:18you will then have a brief chat about this,
0:27:18 > 0:27:20and then hopefully we'll have some food to give them.
0:27:20 > 0:27:22Fingers crossed.
0:27:22 > 0:27:23Next...
0:27:23 > 0:27:27I can't do this, unfortunately, because I am cooking, so I might get a bit too hot.
0:27:27 > 0:27:29..pick a costume to help promote the brand.
0:27:29 > 0:27:31All right, I'll just wear this.
0:27:31 > 0:27:35- Pea outfit, it goes with the colours of the brand anyway.- Sweet.
0:27:35 > 0:27:36Also sizing up costumes...
0:27:36 > 0:27:39Thing is, you and I are in black and white. That is salt-and-pepper colours.
0:27:39 > 0:27:41..Sarah's team.
0:27:41 > 0:27:42- I am going to wear the salt. - You wear the salt.
0:27:42 > 0:27:44- I will wear the pepper.- Fine.
0:27:44 > 0:27:45- Done.- Cool.
0:27:46 > 0:27:49Now, pitch to a panel of industry bigwigs.
0:27:49 > 0:27:54Including recipe box heavyweights and supermarket giants.
0:27:54 > 0:27:55APPLAUSE
0:27:56 > 0:28:00First up, Harrison's healthy curry.
0:28:00 > 0:28:03So, I would like to talk to you about our new and exciting brand.
0:28:03 > 0:28:07Natrofuel. We have created a healthy eating brand,
0:28:07 > 0:28:11and we believe that this is the way forward and the future in eating.
0:28:11 > 0:28:15We have got here today a recipe kit which Michaela is going to start to put
0:28:15 > 0:28:18together for us. Have you got that?
0:28:18 > 0:28:23- Yes.- OK. So, this leads me on to what Natrofuel's first dish is.
0:28:23 > 0:28:27It is Healthy Kicking Chicken Curry.
0:28:27 > 0:28:29The reason we have chosen this dish
0:28:29 > 0:28:31is because the nation's favourite food
0:28:31 > 0:28:36is curry, so we wanted to bring a healthy side to a favourite dish of the nation.
0:28:36 > 0:28:37How are you getting on, Michaela?
0:28:37 > 0:28:39- All right.- Good. Fantastic.
0:28:39 > 0:28:41- So, Jade...- Hello, everybody.
0:28:41 > 0:28:44This branding has really been able to capture the fact that we want it
0:28:44 > 0:28:50to be simple. Although it is still simple you can have a tasty meal which is
0:28:50 > 0:28:53going to leave you feeling satisfied at the end of it.
0:28:53 > 0:28:57As a team, I think everybody worked well together and we have come up with
0:28:57 > 0:29:00a brand that we all really do believe in.
0:29:00 > 0:29:05I am going to address the elephant in the room. I am dressed in a green pea suit.
0:29:05 > 0:29:10This first dish that we have got doesn't necessarily have pea in it,
0:29:10 > 0:29:13but we think that, for example, if we were to have a particular icon,
0:29:13 > 0:29:18it would be green and it may potentially be a vegetable.
0:29:18 > 0:29:21Thank you very much. I am going to ask you if anyone has any questions
0:29:21 > 0:29:23or anyone wants to talk about our brand,
0:29:23 > 0:29:25and I will be more than happy to answer those questions.
0:29:25 > 0:29:27Hi, Patrick Drake from HelloFresh.
0:29:27 > 0:29:31- Hi, Patrick.- Just digging into the details on the recipe cards,
0:29:31 > 0:29:35I noticed that you didn't have any steps photographs,
0:29:35 > 0:29:39so is that to say that you are aiming this at an expert market that
0:29:39 > 0:29:41already knows how to cook?
0:29:41 > 0:29:44We're definitely not aiming it at an expert market.
0:29:44 > 0:29:48To be honest, I am not an expert cook, and I don't mean to be rude,
0:29:48 > 0:29:51but I don't think Michaela is an expert cook.
0:29:51 > 0:29:54From these guidelines, she has made herself look like an expert cook,
0:29:54 > 0:29:57I'm sure you'll all agree. Anyone else got any questions?
0:29:57 > 0:30:00Hi, guys. I am David Horner from Whole Foods Market.
0:30:00 > 0:30:03- Hello, David.- There is no actual name of the product on the
0:30:03 > 0:30:06packaging, so I think it doesn't really tell the consumer what it is that
0:30:06 > 0:30:08they are purchasing at the time.
0:30:09 > 0:30:12Unfortunately, with the time frame that we have done it in,
0:30:12 > 0:30:15we didn't have enough time. When this comes to market,
0:30:15 > 0:30:17all that information of course will be on there.
0:30:17 > 0:30:21OK, we would like you to invite you forward to try some of our
0:30:21 > 0:30:22Healthy Kicking Chicken Curry.
0:30:22 > 0:30:25Patrick, what are your first thoughts?
0:30:26 > 0:30:29I want to be really critical about it, but it is really good.
0:30:29 > 0:30:31- That's...- Is it?- ..lovely to hear.
0:30:31 > 0:30:33Hi, I'm from the Co-op.
0:30:33 > 0:30:36I think, for me, if you did have some vegetables in it,
0:30:36 > 0:30:38it would bring that extra vibrancy to it.
0:30:38 > 0:30:39OK. Thank you very much.
0:30:39 > 0:30:40Thank you.
0:30:40 > 0:30:42APPLAUSE
0:30:44 > 0:30:47In that pitch, I think we did fantastically.
0:30:47 > 0:30:49It is still annoying,
0:30:49 > 0:30:51the fact that the branding wasn't quite up to scratch,
0:30:51 > 0:30:54because if it was, then it would be a no contest.
0:30:54 > 0:30:57I don't see how the other team could have matched that.
0:30:57 > 0:30:59- Well done.- Well done, everybody. Well done. Well done.
0:30:59 > 0:31:01- Let's go.- Well done.
0:31:02 > 0:31:03APPLAUSE
0:31:03 > 0:31:07Next up, leading the charge for Gourmet Crusaders...
0:31:07 > 0:31:11Welcome, and thank you so much for letting us present to you today...
0:31:11 > 0:31:13..Project Manager, Sarah.
0:31:13 > 0:31:16So, without further ado, Elizabeth, if you want to start the clock,
0:31:16 > 0:31:17I'll pass you the ingredients.
0:31:17 > 0:31:20So the first thing we need to do is get an onion chopped.
0:31:20 > 0:31:23So, seasoning. Can you put me a knob of butter in the pan?
0:31:23 > 0:31:27I must say that Salt seems to be the popular choice for you.
0:31:27 > 0:31:29Well, what would you like to do, Pepper?
0:31:29 > 0:31:32Well, I'm just stood here, maybe don't need me for much.
0:31:32 > 0:31:34I would say I'm the prettier one.
0:31:36 > 0:31:39So, we are the Gourmet Crusaders.
0:31:39 > 0:31:43We are on a mission to bring gourmet dishes to the mass market.
0:31:43 > 0:31:47We would have loved to have had Captain Gourmet himself here today,
0:31:47 > 0:31:50but unfortunately Donald Trump called him over.
0:31:54 > 0:31:57Right, so we are almost getting to our next stage.
0:31:57 > 0:32:01Now, here we have 200g of arborio rice.
0:32:01 > 0:32:05What I want to do now is get my heat back up a little bit,
0:32:05 > 0:32:06if it will go up.
0:32:06 > 0:32:07If it likes me.
0:32:11 > 0:32:13I am just going to get my cooker to work,
0:32:13 > 0:32:15and while I am doing that, I'll hand you back over.
0:32:15 > 0:32:19- SARAH:- Do you want to finish off a little bit on the brand?- Thank you, thank you.
0:32:19 > 0:32:22Right, so, a bit of an important part,
0:32:22 > 0:32:24the future brand and the scalability...
0:32:24 > 0:32:26We are ready to start adding a little bit of stock.
0:32:26 > 0:32:28- OK.- I managed to get the cooker back on,
0:32:28 > 0:32:30and now I have 500ml of my fish stock here,
0:32:30 > 0:32:33which I'm going to start to add very slowly to the dish.
0:32:33 > 0:32:36Now, what I need to do is to keep this rice moving at all times,
0:32:36 > 0:32:38so it doesn't stick to the pan. That is the important thing.
0:32:38 > 0:32:41So I am going to have one of my helpers come and do some stirring.
0:32:41 > 0:32:43- Can I come?- Do you want to come and do some stirring?
0:32:43 > 0:32:45So, just keep it moving, Pepper.
0:32:45 > 0:32:48You know how you're my favourite...
0:32:49 > 0:32:50Ha-ha.
0:32:50 > 0:32:54Next thing we are going to do is we need to start on our salmon.
0:32:54 > 0:32:55Will you need seasoning yet?
0:32:55 > 0:32:57No, we're all right for the moment.
0:32:57 > 0:33:00- Hold your horses, Salt.- We're going to get this salmon on
0:33:00 > 0:33:02and then what we're going to do is add saffron just to the top of
0:33:02 > 0:33:04the fish, so it infuses as it cooks.
0:33:04 > 0:33:06Right, over to you guys.
0:33:06 > 0:33:09I think the thing to remember with Gourmet Crusaders,
0:33:09 > 0:33:12you can do it with your loved one, your partner, it is a fun thing to do,
0:33:12 > 0:33:15and then you have got a really, really nice presentable meal
0:33:15 > 0:33:17that comes together at the end.
0:33:17 > 0:33:20And I think Elizabeth is finishing up very soon, is that right?
0:33:20 > 0:33:22Yes. It is not quite there yet.
0:33:23 > 0:33:26- How many more minutes? - Just checking it.
0:33:26 > 0:33:28- OK.- Right.- OK.
0:33:28 > 0:33:30- I think we're ready to plate up. - Put it down, please.
0:33:30 > 0:33:32- Just leave it there?- Yes, leave it.
0:33:32 > 0:33:33Leave it, leave it. Put it down.
0:33:33 > 0:33:35OK, Chef. Pepper is getting in the way. Come back.
0:33:35 > 0:33:38Let's just move. Too many cooks spoil the broth at this stage.
0:33:38 > 0:33:42Right, and there we pretty much have our dish.
0:33:43 > 0:33:46Cool. So we would now like to open it up the floor to any questions that
0:33:46 > 0:33:49you would have. We would be happy to answer them.
0:33:49 > 0:33:52- I am Adrian from Sainsbury's. - Hi, Adrian.- I like the word gourmet,
0:33:52 > 0:33:55but I have a bit of a reaction to the word crusade.
0:33:55 > 0:33:58Because crusader has some other connotations for some customers.
0:33:58 > 0:34:00Yes, we did look at different words,
0:34:00 > 0:34:03and what we really liked about crusade was all of the positive things that
0:34:03 > 0:34:05are associated with it.
0:34:05 > 0:34:07So, it is strong, it is brave, it is...
0:34:07 > 0:34:11We are like an army, people on a mission to create something really special and different.
0:34:11 > 0:34:13We hope you would like to join the crusade.
0:34:15 > 0:34:17I think one of the things I was noticing as I was sat there is
0:34:17 > 0:34:20because the saffron went on quite early,
0:34:20 > 0:34:22I could kind of smell that maybe starting to burn
0:34:22 > 0:34:25as I was sat there, and I think that has come through in the final...
0:34:25 > 0:34:28It might have been on just a little bit too long.
0:34:29 > 0:34:32Thank you so much for listening to us today.
0:34:32 > 0:34:34We really hope you join the crusade, and we really appreciate your time.
0:34:34 > 0:34:36APPLAUSE
0:34:40 > 0:34:41That was a crazy pitch.
0:34:41 > 0:34:44- It was absolutely excruciating. - Yeah. Come on, guys.
0:34:44 > 0:34:46Let's go home. Let's go home.
0:34:46 > 0:34:49- I think a glass of champagne, actually.- Yeah. Let's get home.
0:34:49 > 0:34:52If we lose the task tomorrow, it would be a decision between Bushra and Elizabeth.
0:34:52 > 0:34:55Bushra, for lack of contribution,
0:34:55 > 0:34:57in that I feel I could have made most of the decisions on my own,
0:34:57 > 0:34:59and Elizabeth because I had expected her to be a bit more engaged
0:34:59 > 0:35:02and a bit more talkative during the performance.
0:35:02 > 0:35:03Pitches over...
0:35:04 > 0:35:08..the experts will vote for their favourite.
0:35:08 > 0:35:11Results will be digested in the boardroom.
0:35:21 > 0:35:22You can go in to the boardroom now.
0:35:36 > 0:35:39- Good morning. - ALL:- Good morning, Lord Sugar.
0:35:42 > 0:35:45Now, I am going to start with Vitality.
0:35:45 > 0:35:48- Harrison, I made you the Project Manager, right?- Yeah.
0:35:48 > 0:35:49Take me from the start, then.
0:35:49 > 0:35:52I wanted to go for healthy food as a...
0:35:52 > 0:35:54That is what your business idea is about, isn't it?
0:35:54 > 0:35:56- Yeah. Create a healthy food brand. - OK.
0:35:56 > 0:35:59Then following that we were looking for a team split for the branding
0:35:59 > 0:36:01and the actual food recipe itself.
0:36:01 > 0:36:04- Right.- So that team was myself and Michaela.
0:36:04 > 0:36:07I heard that Michaela talked you out of being on the branding team.
0:36:07 > 0:36:10She didn't talk me out of it, she put some...
0:36:10 > 0:36:12She voiced her opinion, but she definitely didn't talk me out of it.
0:36:12 > 0:36:14- I am not swayed easily.- From what I understand,
0:36:14 > 0:36:17you were operating Harrison like a ventriloquist.
0:36:17 > 0:36:19I don't think that's true.
0:36:19 > 0:36:20Well, I do, because Claude told me.
0:36:20 > 0:36:24It appeared to me that she is the one who swayed you quite significantly
0:36:24 > 0:36:25to do the recipes.
0:36:25 > 0:36:28Did she let you lick the spoon if you were a good boy?
0:36:28 > 0:36:31- No, I actually had a try first, so she was after me. - Right, OK. Move on, then.
0:36:31 > 0:36:34Our first task was to pick a base dish.
0:36:34 > 0:36:36We went for chicken curry.
0:36:36 > 0:36:39- Curry?- Yes.- And you are going to persuade people that that is healthy
0:36:39 > 0:36:43- eating?- 100%. Over 23 million curries are eaten every week,
0:36:43 > 0:36:45so if we can incorporate health...
0:36:45 > 0:36:49I know they are. There's over 23 million people that are obese also.
0:36:49 > 0:36:51Exactly, so that is the whole point.
0:36:51 > 0:36:53If we can incorporate healthy ingredients into that,
0:36:53 > 0:36:55then that is something that is going to be massively appealing to the
0:36:55 > 0:36:57- market.- OK. Is that your box?
0:36:57 > 0:36:59- It is, yes.- Wow.
0:36:59 > 0:37:01You must have spent ages thinking that up.
0:37:01 > 0:37:03Were you responsible for this, you two?
0:37:03 > 0:37:05Yeah, so it was an oversight,
0:37:05 > 0:37:08not putting the ingredients on the outside.
0:37:08 > 0:37:11Ingredients? Or even a picture of the finished product.
0:37:11 > 0:37:13Well, actually, I don't think it's fair to say
0:37:13 > 0:37:14that it was an oversight,
0:37:14 > 0:37:16because it is something that was brought to the table
0:37:16 > 0:37:19and you said that because all the information was in the recipe card
0:37:19 > 0:37:22inside the box that we didn't need to duplicate that information.
0:37:22 > 0:37:25- This is when there was five minutes left...- I heard from Claude
0:37:25 > 0:37:27that there was a bit of an altercation between you two.
0:37:27 > 0:37:30It was really difficult to actually work with Jade
0:37:30 > 0:37:31in regards to the name.
0:37:31 > 0:37:33- There was a lot of... - How did we come about the name?
0:37:33 > 0:37:36- Natrofuel.- So, basically that is what I came up with in the end,
0:37:36 > 0:37:38because it is natural, it's fuelling your body...
0:37:38 > 0:37:40I mean, it sounds like something you'd put in a hybrid car.
0:37:40 > 0:37:43What's that got to do with chicken curry?
0:37:43 > 0:37:44I followed you before.
0:37:44 > 0:37:46There's a problem between the two of you.
0:37:46 > 0:37:47Did you not realise that, Harrison?
0:37:47 > 0:37:48To be honest, we are on week nine
0:37:48 > 0:37:51of probably the biggest opportunity of your life,
0:37:51 > 0:37:53I didn't think anything would get in between trying to succeed,
0:37:53 > 0:37:56so it was unfortunate that that happened...
0:37:56 > 0:37:59Anyway, in order for you to advise this team here,
0:37:59 > 0:38:03did you translate to them what you wanted them to come up with?
0:38:03 > 0:38:07We put forward the method and what the ingredients were.
0:38:07 > 0:38:10I didn't sense step-by-step pictures of that.
0:38:10 > 0:38:12To be honest, I've seen recipe books,
0:38:12 > 0:38:14and generally how it is is you have the end picture,
0:38:14 > 0:38:15which we've got there,
0:38:15 > 0:38:19and the ingredients and the method on the box.
0:38:19 > 0:38:23But, Harrison, this is supposed to be a recipe for mugs -
0:38:23 > 0:38:26people who don't normally cook get this box.
0:38:26 > 0:38:28"What do I do first?"
0:38:28 > 0:38:30"Take this, step two, do this and do that."
0:38:30 > 0:38:34- That's what it is about.- Yeah. - It's not a recipe book.
0:38:34 > 0:38:36I wanted to focus mainly on getting the meal right...
0:38:36 > 0:38:37You don't get it, do you?
0:38:37 > 0:38:39You just don't get it, really. You don't get it.
0:38:39 > 0:38:41Tell me about the pitch.
0:38:41 > 0:38:43I wanted to kind of start it off, introduce everyone,
0:38:43 > 0:38:45talk about the market.
0:38:45 > 0:38:47I think the four supermarket experts
0:38:47 > 0:38:49- actually tasted the food, is that right?- Yeah.
0:38:49 > 0:38:51Good - and what did they think of the food?
0:38:51 > 0:38:52- They loved it. - They liked it, did they?
0:38:52 > 0:38:53- Yeah.- Good.
0:38:53 > 0:38:57So, Sarah, you chose gourmet.
0:38:57 > 0:38:59Yeah, we agreed on that, and then I split the teams.
0:38:59 > 0:39:02The recipe team were going to be James and Elizabeth.
0:39:02 > 0:39:05The recipe that you've chosen was what?
0:39:05 > 0:39:07It was the salmon risotto.
0:39:07 > 0:39:10Initially, I was cooking and Elizabeth was doing method.
0:39:10 > 0:39:12You were cooking originally?
0:39:12 > 0:39:14Yeah. Yeah.
0:39:14 > 0:39:16I asked if I could have a go,
0:39:16 > 0:39:18- and when I had a go... - THEY LAUGH
0:39:18 > 0:39:20I asked if I could have a go, and when I had a go...
0:39:20 > 0:39:23- There was no doubt you were going to end up cooking it.- Yeah.
0:39:23 > 0:39:24When you saw her pick up that knife,
0:39:24 > 0:39:27it was, I was just like, "All right, carry on."
0:39:27 > 0:39:28You know, you are the sub team leader.
0:39:28 > 0:39:29You could lose the task.
0:39:29 > 0:39:31Why did you get bludgeoned away all the time?
0:39:31 > 0:39:33- Cos when I done the first... - She took over again.
0:39:33 > 0:39:35If I may, Lord Sugar, in my opinion,
0:39:35 > 0:39:38the mark of a good manager is to spot the skill of somebody
0:39:38 > 0:39:39and ask them to do a job.
0:39:39 > 0:39:41I asked James if I could have a go and he said,
0:39:41 > 0:39:43- "I think you should do it." - Well, yeah.
0:39:43 > 0:39:47I... That sounds good in writing, but I doubt if it went that way.
0:39:47 > 0:39:50So, you translated this stuff to them...
0:39:50 > 0:39:51- Yeah.- ..they produced this...- Yeah.
0:39:51 > 0:39:54..and this box, here...
0:39:54 > 0:39:56So, if I'm walking down a supermarket,
0:39:56 > 0:39:59I've got this facing me, Gourmet Crusaders,
0:39:59 > 0:40:02- and I see this little thing here, "A touch of Italy"...- Yeah.
0:40:02 > 0:40:04Yes, "A touch of Italy," and then the dish name underneath.
0:40:04 > 0:40:06So where did this "crusader" bit come from?
0:40:06 > 0:40:08The concept was that, as a crusader,
0:40:08 > 0:40:11you would be on a crusade to explore new flavours and textures,
0:40:11 > 0:40:15and part of that would be a roll-out model of different touches of...
0:40:15 > 0:40:16Yeah, I don't like the name,
0:40:16 > 0:40:18and I don't think the experts liked the name at all.
0:40:18 > 0:40:20They thought it implied that you were going to war.
0:40:20 > 0:40:23Bushra, what were you doing while all this was going on?
0:40:23 > 0:40:25The kind of stamping for the "made in Italy"
0:40:25 > 0:40:27and the world theme came from me. I liked that idea.
0:40:27 > 0:40:30- Really?- Yeah.- But it was Sarah and James' idea, actually,
0:40:30 > 0:40:32to incorporate travel into the concept.
0:40:32 > 0:40:34- JAMES:- Yeah, it was. - Not yours, Bushra.- It was.
0:40:34 > 0:40:35- No, I mean... - It definitely was.
0:40:35 > 0:40:38When we were actually thinking about the branding concept,
0:40:38 > 0:40:40and when we were talking about it, I had a lot of input in that.
0:40:40 > 0:40:42You might have done the typesetting,
0:40:42 > 0:40:45- but she thought up the idea, basically.- Yeah.- OK.
0:40:45 > 0:40:47And then we went to the pitch, and Karren said to me
0:40:47 > 0:40:49that it wasn't very good at all.
0:40:49 > 0:40:51OK.
0:40:51 > 0:40:54I mean, it was so cringey, it was unbelievable.
0:40:54 > 0:40:57- These were her words...- Toe-curling.
0:40:57 > 0:40:59I think some of the jokes and the bits that we hadn't prepared
0:40:59 > 0:41:01were, perhaps, a bit cringey,
0:41:01 > 0:41:04but we had Bushra and James dressed as giant salt and pepper pots,
0:41:04 > 0:41:08so I think they felt they had to be sort of funny and engage a bit...
0:41:08 > 0:41:10But it wasn't funny, and it certainly wasn't engaging.
0:41:10 > 0:41:13You, Elizabeth, were cooking while all this was going on.
0:41:13 > 0:41:15- That's right, Lord Sugar. - Yeah. You burnt the salmon.
0:41:15 > 0:41:17They asked me to talk and cook.
0:41:17 > 0:41:19- No, you wanted to talk and cook. - Yes.
0:41:19 > 0:41:21I did want to just explain the step as I was doing it,
0:41:21 > 0:41:23- and then go back to cooking. - When you did yours,
0:41:23 > 0:41:27I understand that you didn't do talking while you were cooking.
0:41:27 > 0:41:28I just didn't think it would be fair
0:41:28 > 0:41:31to have someone cook in front of a crowd, and start talking.
0:41:31 > 0:41:33It's hard enough doing that on its own, to be honest.
0:41:33 > 0:41:34Why didn't you think of that?
0:41:34 > 0:41:37Elizabeth had said she'd given lots of demonstrations,
0:41:37 > 0:41:40- live interactive demonstrations... - You've done floral demonstrations.
0:41:40 > 0:41:41It's a trade demonstration,
0:41:41 > 0:41:44and it was just to give a little snippet of what I was doing
0:41:44 > 0:41:46- when I was doing it. - Anyway, what we're going to do now -
0:41:46 > 0:41:48as you know, I had those experts there,
0:41:48 > 0:41:51and they were going to grade your product -
0:41:51 > 0:41:55and they would take into account the actual presentation
0:41:55 > 0:41:59and, obviously, the taste. So let's see how they graded you.
0:41:59 > 0:42:02Claude, how many votes did your team secure?
0:42:02 > 0:42:06Vitality secured 12 votes.
0:42:06 > 0:42:08Right.
0:42:08 > 0:42:11And Karren, how many votes did your team secure?
0:42:11 > 0:42:12Well, as you heard, Alan,
0:42:12 > 0:42:16theirs was a far more completed proposition than Vitality's,
0:42:16 > 0:42:19but the pitch was so toe-curlingly bad
0:42:19 > 0:42:22that they got 10 votes.
0:42:24 > 0:42:26So, you won.
0:42:26 > 0:42:28- Oh, have we won! - Won what, the whole thing?
0:42:28 > 0:42:29You're shocked, aren't you?
0:42:29 > 0:42:32It was very, very poor management,
0:42:32 > 0:42:33saved only in the pitch.
0:42:33 > 0:42:36Other than that, honestly, it was a disgrace.
0:42:36 > 0:42:40Yeah. But, anyway, you performed a very good pitch,
0:42:40 > 0:42:44so for your treat, you are off to a circus restaurant
0:42:44 > 0:42:45where you will be entertained
0:42:45 > 0:42:48by an acrobat, a fire breather and a trapeze artist,
0:42:48 > 0:42:51all while you're at the dining table.
0:42:51 > 0:42:53- OK, off you go.- Thank you.
0:42:57 > 0:43:00MICHAELA SHUDDERS
0:43:01 > 0:43:02Well done.
0:43:04 > 0:43:07Your pitch was terrible, and the food tasted bad.
0:43:07 > 0:43:09So you had no chance.
0:43:09 > 0:43:11- Go away, I'll see you back here shortly...- OK.
0:43:11 > 0:43:14..and at least one of you will be leaving the process.
0:43:25 > 0:43:26So, how flexible are you, Harrison?
0:43:27 > 0:43:29On par, I'd say.
0:43:29 > 0:43:31On par, yeah?
0:43:31 > 0:43:34Maybe it was a mistake to put Jade and Joanna up together -
0:43:34 > 0:43:35but how was I to know they'd argue?
0:43:35 > 0:43:37So, it was very disappointing.
0:43:37 > 0:43:39- Ooh!- Oh!
0:43:39 > 0:43:42We'll think we can do that after one of these.
0:43:42 > 0:43:44I think that Joanna gets one idea in her mind,
0:43:44 > 0:43:46and then if anybody doesn't like it,
0:43:46 > 0:43:48she thinks that it's a personal attack -
0:43:48 > 0:43:50but it isn't, it's just business.
0:43:50 > 0:43:51What are your hula skills like?
0:43:51 > 0:43:53Nothing quite like this.
0:43:53 > 0:43:55I'd rather just keep out of the way, to be honest,
0:43:55 > 0:43:56of Jade, in the future,
0:43:56 > 0:43:59because it just doesn't work, the dynamic between us.
0:43:59 > 0:44:01- Cheers, everyone.- Well done.
0:44:01 > 0:44:04Controversial, yet fulfilling.
0:44:04 > 0:44:07That is why you won the pitch, cos you're so full of shit, mate.
0:44:07 > 0:44:08THEY LAUGH
0:44:11 > 0:44:13Where do we think it went wrong?
0:44:13 > 0:44:15Definitely the pitch,
0:44:15 > 0:44:19and the contributing factor was the actual food itself.
0:44:19 > 0:44:21Well, considering you wanted to jump in and cook the food,
0:44:21 > 0:44:22what went wrong?
0:44:22 > 0:44:24It was Elizabeth couldn't cook the salmon
0:44:24 > 0:44:27- and stir the rice at the same time.- Oh, I see.
0:44:27 > 0:44:29So, I distinctly remember you saying, "Can I help?
0:44:29 > 0:44:31"Can I help? Can I help?"
0:44:31 > 0:44:33- I didn't actually say, "Can I help?"- You butted in.
0:44:33 > 0:44:38I've just about had enough of Bushra looking from afar to find a fault,
0:44:38 > 0:44:41and then jumping on it in order to save her own skin.
0:44:41 > 0:44:43I'm not having it, it's not on.
0:44:43 > 0:44:45I'm imagining the feedback is going to be
0:44:45 > 0:44:46that there was an awkward dynamic,
0:44:46 > 0:44:48and perhaps that the friction between you both
0:44:48 > 0:44:49was felt by the audience.
0:44:49 > 0:44:52I think that Sarah could have planned the pitch better.
0:44:52 > 0:44:55There were awkward pauses, we were butting in over each other,
0:44:55 > 0:44:58so that obviously upset the experts.
0:44:58 > 0:45:00I just didn't understand why you think it's OK
0:45:00 > 0:45:03to speak to people as you do in a pitch.
0:45:03 > 0:45:04With respect...
0:45:04 > 0:45:07- Why did you take ownership of your actions in that pitch?- I...
0:45:07 > 0:45:08Tell people, "I was wrong,
0:45:08 > 0:45:10"I shouldn't have spoken to you like that,"
0:45:10 > 0:45:12that could have cost us that pitch.
0:45:12 > 0:45:14I think Elizabeth needs to be really worried
0:45:14 > 0:45:16about going back into that boardroom,
0:45:16 > 0:45:18because if I get pulled in as the last three,
0:45:18 > 0:45:20I'm going to tell Lord Sugar what she's like.
0:45:20 > 0:45:21She is absolutely nuts.
0:45:32 > 0:45:34PHONE RINGS
0:45:34 > 0:45:37- Yes, Lord Sugar?- Can you send the candidates in, please?
0:45:51 > 0:45:55Well, I am embarrassed to hear what went on
0:45:55 > 0:45:57in front of these major retailers,
0:45:57 > 0:46:02where you put on this pantomime with these lead balloon jokes.
0:46:02 > 0:46:03What did you think you were doing?
0:46:03 > 0:46:06There was no plan to have lots of jokes and silly stuff at all,
0:46:06 > 0:46:07but, obviously, we didn't want to stand
0:46:07 > 0:46:10and look ridiculously professional with these outfits on.
0:46:10 > 0:46:11This was not professional.
0:46:11 > 0:46:13Forget all the jokes -
0:46:13 > 0:46:16your presentation of the food tasted horrible.
0:46:16 > 0:46:21This "infused saffron" was more like confused saffron.
0:46:21 > 0:46:24As far as the food was concerned, I wasn't happy with how it came out.
0:46:24 > 0:46:26- No.- I was not happy.- Hah, I think that's an understatement.
0:46:26 > 0:46:28Nor were those of us that tasted it.
0:46:28 > 0:46:30- I think even Oliver Twist wouldn't ask for more of that stuff.- Mm.
0:46:30 > 0:46:33James, did you make reference to... Did you want it to be romantic?
0:46:33 > 0:46:36I think the idea was that you could cook it together...
0:46:36 > 0:46:38She'd be a lucky lady once you've made her eat this stuff.
0:46:38 > 0:46:41Not so much Tinder, more like chunder, I would say.
0:46:41 > 0:46:42- CLAUDE:- I think the problem, also,
0:46:42 > 0:46:45is that this is something that somebody can come home,
0:46:45 > 0:46:46make it very, very quickly,
0:46:46 > 0:46:49but it seemed to be as though Bushra was helping you out, you...
0:46:49 > 0:46:52- It was like...- Yeah.- ..it needed four of you to make a simple dish.
0:46:52 > 0:46:55Yeah, there was no plan for Bushra to help me before we went in,
0:46:55 > 0:46:57and it actually didn't help the situation
0:46:57 > 0:47:00for me to be able to focus with Bushra at the controls.
0:47:00 > 0:47:02Elizabeth, you can say what you like...
0:47:02 > 0:47:04- Yes, I have, I've said it. - You are uncontrollable.
0:47:04 > 0:47:05You went into that pitch -
0:47:05 > 0:47:07if you could not do it on your own, you should have said yes,
0:47:07 > 0:47:10and then we could have prepared the pitch much better.
0:47:10 > 0:47:12I was perfectly capable of cooking the food on my own, Bushra...
0:47:12 > 0:47:14But you weren't, because it was raw.
0:47:14 > 0:47:16Bushra, who do you think is responsible, then?
0:47:16 > 0:47:18I think Elizabeth has to be responsible.
0:47:18 > 0:47:20I can't see people going into a pitch
0:47:20 > 0:47:23and behaving the way they do and think it's OK.
0:47:23 > 0:47:25You told the Donald Trump jokes.
0:47:25 > 0:47:26You know what? I took a risk.
0:47:26 > 0:47:29- I'm not a funny person...- No, no! - ..I was wearing a pepper outfit...
0:47:29 > 0:47:32I took a risk and it didn't work, and I take that on board.
0:47:32 > 0:47:33Bushra, I think you sit on the fence,
0:47:33 > 0:47:36and if there is something negative, you will pick it up,
0:47:36 > 0:47:38so when you come back into this boardroom,
0:47:38 > 0:47:40you can say, like the name Crusaders,
0:47:40 > 0:47:42"I did mention that it wasn't great,"
0:47:42 > 0:47:45but then you haven't really offered anything to Sarah.
0:47:45 > 0:47:47- I did actually offer. - I also, I do feel that...- I did.
0:47:47 > 0:47:49There were no other means, that was our only option.
0:47:49 > 0:47:51- That's not fair. - There was no real objection.
0:47:51 > 0:47:53All you said to me was, "What does Crusade mean?"
0:47:53 > 0:47:55- That's not true.- And I explained...
0:47:55 > 0:47:57- It is true.- Sarah, I told you, "Crusading is about war"...
0:47:57 > 0:48:00- There was no strong objection. - ..I said, "are you sure?"
0:48:00 > 0:48:02You said, "It's going to be on my head".
0:48:02 > 0:48:03Listen, Elizabeth...
0:48:03 > 0:48:06- Yes, Lord Sugar.- We've had our little discussions here about you...
0:48:06 > 0:48:09- Yes.- ..pushing your way in and edging your way in
0:48:09 > 0:48:10and being a control freak.
0:48:10 > 0:48:14He had a go, I said, "Shall I have a go?"
0:48:14 > 0:48:17- and when I had a go... - No, no, no, no, "Shall I have a go?"
0:48:17 > 0:48:18- I did.- Come off it.
0:48:18 > 0:48:21If James has been given the job to cook, then step back,
0:48:21 > 0:48:23- let him get on with it...- Yeah.
0:48:23 > 0:48:26..but no, pushed him out of the way again, and in you go again.
0:48:26 > 0:48:29I only want to do my very best to help the team win,
0:48:29 > 0:48:31- and I did my level best. - I think you do.
0:48:31 > 0:48:33I think your heart's in the right place,
0:48:33 > 0:48:35- but...- I just couldn't help myself.
0:48:35 > 0:48:39Trying to calm you down is like trying to brush a piranha's teeth.
0:48:39 > 0:48:43You won't calm down - and, James, you have been brushed aside
0:48:43 > 0:48:45a couple of times by this individual.
0:48:45 > 0:48:48When are you going to man up and stick up for yourself?
0:48:48 > 0:48:50Do you allow people to do that?
0:48:50 > 0:48:52Elizabeth asked me about three times if you can cook,
0:48:52 > 0:48:55so I was like, "Elizabeth, you just cook", but...
0:48:55 > 0:48:58- Yeah.- It is what it is, and... Yeah.
0:48:59 > 0:49:03OK. Sarah, which two people are you bringing back in the boardroom?
0:49:03 > 0:49:05I think, unfortunately, I've got to bring back Elizabeth,
0:49:05 > 0:49:07and then I will have to bring back Bushra,
0:49:07 > 0:49:09because I just feel like the contribution wasn't enough.
0:49:09 > 0:49:11- OK.- But Sarah, what did James do in this task?
0:49:11 > 0:49:13- What was James' role in this task? - The thing is...- Bushra...
0:49:13 > 0:49:15- For me...- You've done nothing in nine weeks.
0:49:15 > 0:49:17- James...- Listen, I can speak.
0:49:17 > 0:49:18For me, the pitch was a deal-breaker -
0:49:18 > 0:49:21the bad jokes, the awkward moments, and the abrupt nature,
0:49:21 > 0:49:23and the disagreements between yourself and Elizabeth,
0:49:23 > 0:49:26so that's why I'm bringing you both back in.
0:49:27 > 0:49:30James, go back to the house.
0:49:30 > 0:49:32Thank you. Good luck, guys.
0:49:34 > 0:49:36You've got to man up, sunshine.
0:49:36 > 0:49:38OK, I will. I will.
0:49:43 > 0:49:47OK, listen, ladies, you go outside.
0:49:47 > 0:49:49At least one of you is going to be fired today, OK?
0:49:49 > 0:49:51- Yes, Lord Sugar.- OK.
0:49:58 > 0:50:00Sarah has not controlled this team properly.
0:50:00 > 0:50:03This task really should have been made for her,
0:50:03 > 0:50:05- which is why you made her Project Manager.- Exactly.
0:50:05 > 0:50:08She sells food to the retailers, and she got this so badly wrong.
0:50:08 > 0:50:10Yeah. Elizabeth...
0:50:10 > 0:50:14I don't know. I mean, I've been banging on at her
0:50:14 > 0:50:17for the past nine weeks to step aside,
0:50:17 > 0:50:21work as a team player, and she just can't seem to do it.
0:50:21 > 0:50:25For me, you can't fault her commitment to every single task,
0:50:25 > 0:50:27and, in a way, that's part of her problem,
0:50:27 > 0:50:30is that she doesn't let anybody else shine.
0:50:30 > 0:50:33Well, Bushra, in my opinion, she has been standing back.
0:50:33 > 0:50:37I mean, she spoke more in this last few minutes
0:50:37 > 0:50:40than she has done throughout the whole nine weeks,
0:50:40 > 0:50:41as far as I'm concerned.
0:50:41 > 0:50:43I don't think there is any point that I can say
0:50:43 > 0:50:45that she's made a significant contribution,
0:50:45 > 0:50:47but she hasn't been the worst candidate, either.
0:50:48 > 0:50:49PHONE RINGS
0:50:50 > 0:50:53- Yes, Lord Sugar.- Yes, can you send the three of them in, please?
0:51:07 > 0:51:11Now, Sarah, you confess to being guilty of not listening to people
0:51:11 > 0:51:13when they speak to you.
0:51:13 > 0:51:16Bushra, did you find that in the case of Sarah
0:51:16 > 0:51:17in this particular task?
0:51:17 > 0:51:20- 100%.- I would say that, when I even talked about the word crusader,
0:51:20 > 0:51:22I said it so many times,
0:51:22 > 0:51:25I think she got bored of me going over it so many times.
0:51:25 > 0:51:26I mean, that is an absolute lie.
0:51:26 > 0:51:28- It's an absolute lie. - It was not the right word.
0:51:28 > 0:51:30- It was not the right word. - How many times...?
0:51:30 > 0:51:31If I could just speak...
0:51:31 > 0:51:33- That's total rubbish. - If I could just speak,
0:51:33 > 0:51:35you are the Project Manager on this task.
0:51:35 > 0:51:39- Yes, I was.- You chose this word, I told you, "Are you sure?"
0:51:39 > 0:51:42You said to me, "It's going to be on my head if I take this brand name".
0:51:42 > 0:51:43I totally said that.
0:51:43 > 0:51:45Even now, sitting in front of Lord Sugar, you talk rubbish.
0:51:45 > 0:51:48- Bushra, what's your tactic? - It's ridiculous. Pointless twaddle.
0:51:48 > 0:51:51To not come up with anything, in order to put Sarah under a bus?
0:51:51 > 0:51:53That is your tactic. It's been your tactic for nine weeks -
0:51:53 > 0:51:55you sit back, and you don't do anything.
0:51:55 > 0:51:57You look at everything through rose-coloured glasses, Sarah.
0:51:57 > 0:51:59I think you sit on the fence more than I do.
0:51:59 > 0:52:02But you just said that I made all these decisions, Bushra.
0:52:02 > 0:52:04So how do I sit on the fence?
0:52:04 > 0:52:06- Make your mind up.- If you were not happy with my performance,
0:52:06 > 0:52:08- why not speak up?- Take the splinters out of your backside.
0:52:08 > 0:52:11- Why'd you not speak up, Sarah? - I speak up all the time, Bushra.
0:52:11 > 0:52:12I speak up, that's why I've...
0:52:12 > 0:52:14Have you told Elizabeth how bad she was on the pitch?
0:52:14 > 0:52:17Have you said to Elizabeth, "I could not believe that you did that,"
0:52:17 > 0:52:19- "you behaved like that"? - I have totally...
0:52:19 > 0:52:21You weren't great in the pitch, either.
0:52:21 > 0:52:22- No, of course not... - With respect, Karren...
0:52:22 > 0:52:24Can you come up for air a minute, Bushra?
0:52:24 > 0:52:26Elizabeth, one of your claims here
0:52:26 > 0:52:29- is that you are very good with logistics.- Yes.
0:52:29 > 0:52:34Finding solutions, figuring out profit and loss, managing teams,
0:52:34 > 0:52:36and most importantly, leading teams.
0:52:36 > 0:52:38I think one thing, if you...
0:52:38 > 0:52:39Talk about leading with your chin.
0:52:39 > 0:52:42It's leading with my chin, Lord Sugar, and I think I've proved that.
0:52:42 > 0:52:44One thing I will say, Lord Sugar, is...
0:52:44 > 0:52:47- You are impossible to control, Elizabeth.- If there is one...
0:52:47 > 0:52:51In florist terms, you're like a giant hogweed.
0:52:51 > 0:52:53You know, you just completely take over.
0:52:53 > 0:52:55I prefer to call myself a sunflower, I shine at the top.
0:52:55 > 0:52:57- All right, sunflower, whatever. - Lord Sugar,
0:52:57 > 0:52:59if there is one thing that that shows,
0:52:59 > 0:53:00maybe it is because I am a leader,
0:53:00 > 0:53:03maybe it is because I am someone that will turn myself inside out
0:53:03 > 0:53:05to make my business plan work for you.
0:53:05 > 0:53:09I will achieve you £1 million worth of additional turnover
0:53:09 > 0:53:12in a business within 18 months that is currently running
0:53:12 > 0:53:16and in a position to go tomorrow, and I will do that for you.
0:53:16 > 0:53:18- Right.- What I've done in this process is work...
0:53:18 > 0:53:21You can't guarantee that you're going to make me £1 million,
0:53:21 > 0:53:22- I'm sorry. - But that's the risk of being...
0:53:22 > 0:53:25That is irresponsible and silly.
0:53:25 > 0:53:27One of the problems I have with you, Elizabeth,
0:53:27 > 0:53:30is that, you know, I have to go into business with somebody
0:53:30 > 0:53:34who can share and delegate and let people get on with things,
0:53:34 > 0:53:35and I'm just wondering
0:53:35 > 0:53:38whether a leopard's going to be able to change its spots.
0:53:38 > 0:53:41Sarah Lynn, why should you remain in this process?
0:53:41 > 0:53:43I've been on the winning team more than anybody.
0:53:43 > 0:53:46That's no coincidence. It's because I work with people, I work together,
0:53:46 > 0:53:47I lead, I make decisions when I need to.
0:53:47 > 0:53:49I feel that, over the nine weeks,
0:53:49 > 0:53:50Bushra hasn't contributed much at all.
0:53:50 > 0:53:52- I think that's totally untrue. - It's factual...
0:53:52 > 0:53:55In the task, Sarah, you were like, "Elizabeth is very draining.
0:53:55 > 0:53:58"Elizabeth is so draining, she is taking energy from us."
0:53:58 > 0:54:01- No, no, that's absolutely not true. - ALL TALK AT ONCE
0:54:01 > 0:54:03Elizabeth, you turned it into a pantomime.
0:54:03 > 0:54:05Don't put words into people's mouths.
0:54:05 > 0:54:08Bushra - Bushra, you were part of the pantomime.
0:54:08 > 0:54:10You were talking about Donald Trump in a pitch about food.
0:54:10 > 0:54:12It was about interaction, Sarah.
0:54:12 > 0:54:14I honestly just think that I'm probably a bigger threat to you
0:54:14 > 0:54:18- because we are very alike.- You are absolutely not a threat to me.
0:54:18 > 0:54:21Right, it's time for me to summarise the situation.
0:54:22 > 0:54:25Bushra, I'm a great believer in that saying,
0:54:25 > 0:54:26"No smoke without fire,"
0:54:26 > 0:54:30and there has been lots of accusations by your colleagues
0:54:30 > 0:54:33that they have not seen anything from you,
0:54:33 > 0:54:36and it's only been in this last few hours
0:54:36 > 0:54:38that you've started to talk up.
0:54:38 > 0:54:42Sarah, the brand name, Gourmet Crusaders.
0:54:42 > 0:54:46Whether you believe it or not, it was pretty bad branding.
0:54:46 > 0:54:50You didn't get it - and that worries me, that you didn't get it.
0:54:50 > 0:54:54Elizabeth, I seriously believe
0:54:54 > 0:54:58that you wholeheartedly throw yourself into the task,
0:54:58 > 0:55:00and I know you mean well,
0:55:00 > 0:55:06but your enthusiasm sometimes is far too much for me to tolerate.
0:55:07 > 0:55:10I have to make a decision, and...
0:55:12 > 0:55:16..Elizabeth, I'm really struggling
0:55:16 > 0:55:21in visualising you as my business partner...
0:55:21 > 0:55:26..but Bushra, I don't think you've done much in this last nine weeks,
0:55:26 > 0:55:29and it is with regret that you are fired.
0:55:31 > 0:55:33Thank you, Lord Sugar, for this opportunity.
0:55:41 > 0:55:46Now, Elizabeth, it is your passion that has kept you going here.
0:55:50 > 0:55:53Will you give me one more chance, please, Lord Sugar?
0:55:53 > 0:55:57I promise I will not let you down, and I think you know that I won't.
0:55:57 > 0:56:00I will do as I am told, I will sit in the background,
0:56:00 > 0:56:02and I will work my socks off for my Project Manager.
0:56:02 > 0:56:04Well, sitting in the background is what she did.
0:56:04 > 0:56:07I will sit in the background and work my socks off.
0:56:07 > 0:56:10That's multitasking, I don't know how you're going to do that.
0:56:10 > 0:56:11I can multitask, I've said it...
0:56:11 > 0:56:14Sit in the background AND work your socks off at the same time.
0:56:14 > 0:56:16- Lord Sugar, this...- I get what you're saying, I get it, I get it.
0:56:16 > 0:56:19- I will not let you down, Lord Sugar. - Go back to the house. Shut up.
0:56:19 > 0:56:21- Yes, Lord Sugar, thank you.- Go back to the house...
0:56:21 > 0:56:23Thank you, thank you, thank you, much appreciated.
0:56:24 > 0:56:26All the best, babe, yeah?
0:56:28 > 0:56:29Good luck.
0:56:29 > 0:56:33Sorry, Bushra. Good luck. OK?
0:56:46 > 0:56:48Sarah threw me under the bus,
0:56:48 > 0:56:51but I did see that I was one of her biggest threats in this competition,
0:56:51 > 0:56:55and, erm, yeah, just excited to see what the future holds.
0:56:57 > 0:56:58James, how did it go in the boardroom, love?
0:56:58 > 0:57:01He said to me I need to man up as I was leaving the boardroom.
0:57:01 > 0:57:03- He said it again?- Literally, I was just walking out the door,
0:57:03 > 0:57:05and as the door was going to close,
0:57:05 > 0:57:06he went, "James, you need to man up".
0:57:06 > 0:57:09He keeps doing that to you, doesn't he?
0:57:09 > 0:57:11- I'm back! - THEY CHEER
0:57:11 > 0:57:12I made it!
0:57:19 > 0:57:20Go on, Lizzie!
0:57:22 > 0:57:25Well done, well done, Elizabeth.
0:57:25 > 0:57:26What did he say to you?
0:57:26 > 0:57:28He was going to sack me. I'm like, "Please, Lord Sugar,
0:57:28 > 0:57:30"please, Lord Sugar, don't do it, Lord Sugar,"
0:57:30 > 0:57:33and he was like, "Oh, all right, get back to the house!"
0:57:33 > 0:57:35You know what? You've done the bottom three three times,
0:57:35 > 0:57:37the most out of anyone, and survived all three.
0:57:37 > 0:57:38So, fair play!
0:57:38 > 0:57:42Do you know what? Bushra got her claws out, but I found my teeth.
0:57:44 > 0:57:47Guys, watch out, I've got my fight back, and I'm ready.
0:57:50 > 0:57:52Now seven candidates remain.
0:57:53 > 0:57:57Lord Sugar's search for his next business partner...
0:57:57 > 0:57:59..continues.
0:57:59 > 0:58:01Next time...
0:58:01 > 0:58:03You're going to act as fashion agents
0:58:03 > 0:58:06at your very own catwalk show.
0:58:06 > 0:58:07..fashion fiascos...
0:58:07 > 0:58:09Give us a, "Grrr!"
0:58:09 > 0:58:11Show me a little bit more skin, please.
0:58:11 > 0:58:13Do you know what? I'm going to need my glasses on for this.
0:58:13 > 0:58:15..turn to catwalk catastrophes...
0:58:16 > 0:58:18Right, do you want me to direct it,
0:58:18 > 0:58:19or do you want me to make a mess of it?
0:58:19 > 0:58:21Like a gold ghost.
0:58:21 > 0:58:22..and in the boardroom...
0:58:22 > 0:58:24This was a big mess up.
0:58:24 > 0:58:25..it's gloves off.
0:58:25 > 0:58:27The fashion police would want to breathalyse you.
0:58:27 > 0:58:28You're fired.