0:00:05 > 0:00:07It's the business deal of the decade.
0:00:09 > 0:00:14To fight for it, Britain's entrepreneurial elite head for London.
0:00:14 > 0:00:18Last year, I set up a global business literally with nothing.
0:00:18 > 0:00:21I worked with 12 Nobel Peace Prize winners
0:00:21 > 0:00:23in over 100 countries.
0:00:23 > 0:00:26Don't tell me the sky's the limit, if there are footprints on the moon.
0:00:27 > 0:00:29I'm a doer. I'm a high achiever.
0:00:29 > 0:00:33I believe I can be the champion thoroughbred that this process requires.
0:00:33 > 0:00:36I'm best of breed within my industry.
0:00:36 > 0:00:38I've got plenty of charisma
0:00:38 > 0:00:40and, yeah, I'm not bad looking.
0:00:40 > 0:00:42I'm one of a kind.
0:00:42 > 0:00:44Keen to kick-start a company,
0:00:44 > 0:00:4716 potential business partners.
0:00:47 > 0:00:49I've already proven myself in business.
0:00:49 > 0:00:51I turned over £1 million from nothing.
0:00:51 > 0:00:53I'm a natural-born businessman.
0:00:53 > 0:00:57My social life, my personal life, don't mean anything to me.
0:00:57 > 0:00:59I live to work. That's all I do.
0:00:59 > 0:01:01I'm here to win.
0:01:03 > 0:01:07I've been running a business for the last five years, I know how difficult this is.
0:01:07 > 0:01:09But underneath these glasses is a core of steel.
0:01:09 > 0:01:14On offer - a quarter million pound investment.
0:01:14 > 0:01:18I take cut-throat and ruthless to a completely new level.
0:01:18 > 0:01:19The only focus for me is myself.
0:01:19 > 0:01:22I am cold and hard, I am unstoppable.
0:01:22 > 0:01:25This is the big one now. This is going to change my life.
0:01:25 > 0:01:28The fear of failure drives me every single day.
0:01:28 > 0:01:31I'm confident that my business with Lord Sugar will make millions.
0:01:33 > 0:01:35The money is on the table,
0:01:35 > 0:01:38the boss is in the boardroom.
0:01:38 > 0:01:42This is not a job. I'm not looking for bloody salespeople,
0:01:42 > 0:01:46I'm looking for someone who has got a brain and who is going to start a business with me.
0:01:46 > 0:01:53Doing it the hard way, Lord Sugar went from market stall to market leader.
0:01:53 > 0:01:56Passionate about new money-spinning ventures,
0:01:56 > 0:02:00he's on the hunt for a winning business partner.
0:02:00 > 0:02:03I'm talking about a quarter of a million pound investment.
0:02:03 > 0:02:07If you go and sit in the office for three hours and do nothing, or three weeks or three months,
0:02:07 > 0:02:09I ain't going to be a very happy bunny.
0:02:09 > 0:02:11We can do it. Come on, let's go.
0:02:11 > 0:02:12It will be their plan.
0:02:12 > 0:02:14Ta-da!
0:02:14 > 0:02:17Product, place, promotion, price.
0:02:17 > 0:02:21- Can you just let me finish? - Let's not argue about this. We need an idea.
0:02:21 > 0:02:23His money.
0:02:23 > 0:02:27We are back in business. We are back in business big-time.
0:02:27 > 0:02:30But to get it, a punishing selection process.
0:02:30 > 0:02:33Everybody, stop. We're not making any money here.
0:02:34 > 0:02:37You should have walked this.
0:02:37 > 0:02:3916 potential business partners...
0:02:39 > 0:02:41CHEERING
0:02:41 > 0:02:43..didn't even take a penny off? A penny?
0:02:43 > 0:02:4512 tough weeks.
0:02:45 > 0:02:48Every single one of you should have said, "What is going on?"
0:02:48 > 0:02:51One life-changing opportunity.
0:02:51 > 0:02:54This is a bunch of potential partners of mine.
0:02:54 > 0:02:57Unbelievable. Unbelievable.
0:02:57 > 0:03:01It's into business with The Apprentice.
0:03:01 > 0:03:03You're fired. You're fired.
0:03:03 > 0:03:07I don't think I could go into business with you. You're fired.
0:03:21 > 0:03:244pm.
0:03:27 > 0:03:29The boardroom.
0:03:47 > 0:03:49You can go through to the boardroom now.
0:04:11 > 0:04:12Afternoon.
0:04:12 > 0:04:14ALL: Good afternoon, Lord Sugar.
0:04:16 > 0:04:20Now, one of the most frequently asked questions of me
0:04:20 > 0:04:23is "Is it possible in this day and age
0:04:23 > 0:04:27"to start a business, like you did back in 1967,
0:04:27 > 0:04:31"with a small amount of money and some humble background?"
0:04:31 > 0:04:37And the simple answer is yes. Absolutely yes.
0:04:37 > 0:04:44I am sick and tired of this moaning culture that we have out there at the moment,
0:04:44 > 0:04:47of people saying you can't do this and you can't do that,
0:04:47 > 0:04:49because you can.
0:04:51 > 0:04:54First of all, you need an idea.
0:04:54 > 0:04:57You need a product, you need a concept, you need a service.
0:04:57 > 0:05:01And then, of course, you need to put in some very hard work
0:05:01 > 0:05:04and you've got to have a lot of determination.
0:05:04 > 0:05:06That is what is needed to start a business.
0:05:06 > 0:05:11Whether it's 1967 or 2011.
0:05:11 > 0:05:17So this process this time around is not about getting a six-figure salary job with me,
0:05:17 > 0:05:21in fact it's going to be about you providing your own salary.
0:05:21 > 0:05:26Because the winner of this process is going to go into business with me.
0:05:26 > 0:05:33I'm going to inject £250,000 worth of cash and value into a business, your business.
0:05:33 > 0:05:35And you're going to run it.
0:05:35 > 0:05:41And I say you're going to run it because don't expect me to be doing all the work,
0:05:41 > 0:05:43because I'm not looking for a sleeping partner.
0:05:43 > 0:05:48I'm not Saint Alan, the patron saint of bloody losers.
0:05:48 > 0:05:51If things are going wrong I'm going to put you back on the rails.
0:05:51 > 0:05:55And if things are going right, you're not going to get a pat on the back,
0:05:55 > 0:05:58you're going to be told to do it even better still.
0:05:58 > 0:06:01You can look at it as a bit of an uncivil partnership, so to speak.
0:06:03 > 0:06:06So here's what we're going to do.
0:06:10 > 0:06:14I want you to treat this first task as if it's your own business.
0:06:16 > 0:06:19You heard about the £250,000 investment,
0:06:19 > 0:06:22I'm not going to throw that into the first task.
0:06:22 > 0:06:25What I am going to throw in is £250.
0:06:29 > 0:06:34You're going to be buying produce, adding value to it, selling it to the public,
0:06:34 > 0:06:41and the team that brings me back the biggest return on my £250 investment is going to win.
0:06:41 > 0:06:46One thing that doesn't change - on the losing team, one of you will be fired.
0:06:47 > 0:06:51The teams are going to be split boys versus girls.
0:06:51 > 0:06:55my trusted advisors here, Nick and Karren,
0:06:55 > 0:06:58will be following you all of the time and reporting back to me.
0:06:58 > 0:07:02I've worked with them for years, I trust everything they tell me.
0:07:02 > 0:07:04And here's something to note.
0:07:05 > 0:07:09This is an investment. I want some return on my money.
0:07:11 > 0:07:15I'll see you back in this boardroom in a day or so's time.
0:07:21 > 0:07:25Tomorrow, starting from scratch, they must create a business
0:07:25 > 0:07:30and turn a profit on Lord Sugar's£250 investment.
0:07:30 > 0:07:32It's such a pleasure to meet you guys.
0:07:32 > 0:07:34Feel the nerves, the sweat.
0:07:34 > 0:07:38But first a chance to size up the competition.
0:07:38 > 0:07:42- What was going through your brain when everybody was in the waiting room?- Quietly confident, baby.
0:07:42 > 0:07:45I was thinking, "I'll have you all."
0:07:45 > 0:07:47I run a global consultancy business.
0:07:47 > 0:07:50I own my own business selling glasses online.
0:07:50 > 0:07:53I've already got my own business in construction recruitment.
0:07:53 > 0:07:55I have a business as well. Organic skincare.
0:07:55 > 0:07:58I think people will underestimate me at first.
0:07:58 > 0:07:59I'm short, sweet and smiley.
0:07:59 > 0:08:01But when I do business, I mean business.
0:08:01 > 0:08:03I'm not working for anyone else.
0:08:03 > 0:08:10I'm a sales manager-cum-sales director for... It's the shoes, isn't it?
0:08:10 > 0:08:11..for a software house.
0:08:11 > 0:08:17I invented the world's first curved nail file.
0:08:17 > 0:08:18It gets a nice, smooth edge.
0:08:18 > 0:08:21I'm an inventor. I find gaps in the market.
0:08:21 > 0:08:24I bring products to those gaps.
0:08:24 > 0:08:29It went from something I made in the kitchen to the shelves of major retailers in the UK and America.
0:08:32 > 0:08:33I'm into HR. Human resources.
0:08:33 > 0:08:38The people management side of things. So anything to do with people, that's definitely my bag.
0:08:38 > 0:08:42I love challenging myself. I like stretching myself to the ultimate.
0:08:42 > 0:08:44I seek pain rather than pleasure.
0:08:44 > 0:08:47'Weak people in business are a waste of space'
0:08:47 > 0:08:50and a limp handshake is unforgivable.
0:08:51 > 0:08:54I'm a humble accountant, really. Can't say much more than that.
0:08:54 > 0:08:56We all need you at some point.
0:08:56 > 0:08:57Well, yeah...
0:08:57 > 0:09:01- You could start your own accountancy practice, couldn't you? - I'd rather not.
0:09:05 > 0:09:06We're here.
0:09:06 > 0:09:09Richmond-upon-Thames.
0:09:12 > 0:09:13Oh, my goodness me.
0:09:13 > 0:09:19For the next 12 weeks, office and home.
0:09:19 > 0:09:21Loving the decor.
0:09:21 > 0:09:22It's fantastic.
0:09:22 > 0:09:25Wow. A bit like my house.
0:09:25 > 0:09:27This is really nice.
0:09:28 > 0:09:32I'm in the girls room. LAUGHTER
0:09:32 > 0:09:34Last time I come in, I promise.
0:09:34 > 0:09:37But there's work to do.
0:09:40 > 0:09:42First, the newly formed teams need names.
0:09:42 > 0:09:47I have two suggestions. Galvanised, for obvious reasons,
0:09:47 > 0:09:49and Platinum.
0:09:52 > 0:09:55Mine was quite simple. Venture. Team Venture.
0:09:55 > 0:09:57Daring, bold, taking risks.
0:09:57 > 0:10:00I'm swayed more towards team Venture.
0:10:00 > 0:10:02- Venture.- Venture.- I think Venture.
0:10:02 > 0:10:06OK, girls, welcome to Team Venture.
0:10:08 > 0:10:10ALL TALK OVER EACH OTHER
0:10:10 > 0:10:11I like the name Ability.
0:10:11 > 0:10:14It's a positive name.
0:10:14 > 0:10:15Mmm...
0:10:15 > 0:10:17Team Ability. Doesn't it work?
0:10:17 > 0:10:19I don't like Ability.
0:10:19 > 0:10:21I can't explain why not.
0:10:21 > 0:10:24It's very selfish and conceited, but I like Lee Entrepreneur.
0:10:24 > 0:10:26- No.- It takes my name,
0:10:26 > 0:10:29- take the entrepreneur spirit... - Come on, let's...
0:10:29 > 0:10:32- Sorry.- Logic.
0:10:32 > 0:10:34You know, a logical approach to things.
0:10:34 > 0:10:37- I like that. - Logic. It's clean, simple...
0:10:37 > 0:10:40I'm not in love with it but I see the logic behind it.
0:10:40 > 0:10:44Let's just do the vote, stop over-complicating it and get on with it.
0:10:44 > 0:10:45Who likes Ability?
0:10:48 > 0:10:50All for Logic, say aye.
0:10:50 > 0:10:52CHORUS OF AYES
0:10:52 > 0:10:54Brilliant. Let's move on.
0:10:54 > 0:10:56Next, elect a leader.
0:10:56 > 0:10:59Project management is definitely what I do.
0:10:59 > 0:11:03- Business consultant Melody...- I'm more than happy to take on the task.
0:11:03 > 0:11:06- ..versus executive assistant Helen...- I'd be exactly the same.
0:11:06 > 0:11:07..round two.
0:11:07 > 0:11:13The business that I run, we actually manage projects for global organisations across 110 countries.
0:11:13 > 0:11:17I'm experienced with managing large teams, I'm experienced with organising people.
0:11:17 > 0:11:22We're going to do well, I know that for certain, because we've got talents amongst us to win it.
0:11:22 > 0:11:23Yeah.
0:11:23 > 0:11:25- Melody, then.- Yeah?
0:11:25 > 0:11:27Are you happy with that?
0:11:27 > 0:11:29- Let's go, I can be project manager. - Done.
0:11:29 > 0:11:34So, I'm your team-mate and we'll pass that around.
0:11:34 > 0:11:36Hi.
0:11:36 > 0:11:39MELODY: 'As the leader, it's vital to inspire people.
0:11:39 > 0:11:41'I was once trained by Al Gore'
0:11:41 > 0:11:44and then I was personally taught by Desmond Tutu and Dalai Lama.
0:11:44 > 0:11:50I work with an understanding that, actually, there is a purpose greater than myself.
0:11:50 > 0:11:53OK, so the plan is, we're definitely going to win it.
0:11:53 > 0:11:55- I want to do it.- You'll do it?
0:11:55 > 0:11:59For the boys, a lone volunteer - accountant Edward.
0:11:59 > 0:12:01What are you going to bring to the table?
0:12:01 > 0:12:06Just some rationale, some commonsense, some leadership... We're going to roll with the punches.
0:12:06 > 0:12:07Has anyone else got a pitch?
0:12:07 > 0:12:11I'd rather know exactly what type of experience he's got.
0:12:11 > 0:12:16I don't want to say yes and then come back and say, "We should have questioned him."
0:12:16 > 0:12:18Do you want to be the leader?
0:12:18 > 0:12:22I'm not saying I want to do it, but basically, I run my own business.
0:12:22 > 0:12:25If you want to lead it, you lead it.
0:12:25 > 0:12:29Cos I can't have you leading it then ducking out when...
0:12:29 > 0:12:34Obviously I'm here to win. I'm here to win every single task.
0:12:34 > 0:12:37Who is up for Gavin? Put your hand up if you want Gavin to lead.
0:12:37 > 0:12:39So we've got two.
0:12:39 > 0:12:41So it's Edward. Done.
0:12:41 > 0:12:42- Cheers.- Congratulations.
0:12:42 > 0:12:46I'm a wheeler-dealer who accidentally became a finance professional.
0:12:46 > 0:12:47and I want out
0:12:47 > 0:12:49'because I'm so much more than an accountant.
0:12:49 > 0:12:52'I've given up a very strong position in a very good company'
0:12:52 > 0:12:57to be partners with Lord Sugar. Cos that is what I'm after. That is what I want.
0:12:57 > 0:13:00My heart is going now I've realised what I've done.
0:13:04 > 0:13:09The team must invest Lord Sugar's £250 in fresh fruit and veg.
0:13:09 > 0:13:15- I think that out of this money, we should use as little as possible. - I agree.
0:13:15 > 0:13:18Then turn it into products.
0:13:18 > 0:13:21What about segments of fruit covered in chocolate or toffee...
0:13:21 > 0:13:25In time to sell on to London's hungry workers.
0:13:25 > 0:13:28I think we need to have a breakfast product and a lunch product.
0:13:28 > 0:13:34Trust me, if we say, "Can I offer you this for breakfast, this for lunch?" they will buy from you.
0:13:34 > 0:13:38So, you've got fruit salad, which can be a breakfast thing.
0:13:38 > 0:13:41The vegetable pasta, let's think about that for lunch, OK?
0:13:41 > 0:13:46I want to go on things that we can make efficiently, quickly, well,
0:13:46 > 0:13:50and my input is soup.
0:13:50 > 0:13:52I'll tell you why. Because you can't get it wrong.
0:13:52 > 0:13:55They might not buy it again, but they're not going to be sick.
0:13:55 > 0:13:57LAUGHTER
0:13:57 > 0:14:00Lads, I've got a point to make.
0:14:00 > 0:14:04As PM, I want to go with soup and some kind of juice.
0:14:04 > 0:14:07Does anyone know how to make soup?
0:14:10 > 0:14:11Not really.
0:14:14 > 0:14:173.20am.
0:14:19 > 0:14:22People are saying you need to work out margins and that.
0:14:22 > 0:14:24Look. I ain't got time for it.
0:14:24 > 0:14:27I don't need to show off. I can work out margins - I'm an accountant.
0:14:27 > 0:14:30Spend our £250 on produce, mash it up as quick as possible
0:14:30 > 0:14:31and sell it all.
0:14:33 > 0:14:35That's my vision for this task.
0:14:40 > 0:14:41New Covent Garden Market.
0:14:43 > 0:14:46Packed with fresh produce at wholesale prices.
0:14:46 > 0:14:49We want grapes, we want pineapple.
0:14:49 > 0:14:52We're after large oranges. Anyone got oranges?
0:14:52 > 0:14:53Is that an orange?
0:14:54 > 0:14:55I don't know.
0:14:56 > 0:14:58Can we get a seller up here, please?
0:14:58 > 0:15:03We want to spend as little as possible so, Edna,
0:15:03 > 0:15:04you need to be looking at costings.
0:15:04 > 0:15:06I'm going to give you the money.
0:15:06 > 0:15:09- If we want to catch breakfast... - We need to go soon.
0:15:09 > 0:15:10We need to get moving.
0:15:10 > 0:15:13Guys, get moving. Come on.
0:15:13 > 0:15:15For Ed's boys, tomato soup...
0:15:15 > 0:15:17You know what? I hate tomatoes.
0:15:17 > 0:15:21..and orange juice.
0:15:21 > 0:15:25- Prices. The lowest I can do you is 9.50.- 9.50 a box? It's too much.
0:15:25 > 0:15:2817 boxes, 150 quid.
0:15:28 > 0:15:31No. They're 9.50 a box.
0:15:31 > 0:15:36Why don't we meet halfway, 9.25? That's 25p. Come on.
0:15:36 > 0:15:38It's quite obvious, you're not in the business,
0:15:38 > 0:15:40you don't really know so I'm trying to be helpful.
0:15:40 > 0:15:429.50 is the bottom line.
0:15:42 > 0:15:4416 boxes, 9.50, you're on.
0:15:44 > 0:15:45That's what I said.
0:15:45 > 0:15:48I'll do you a ticket now.
0:15:48 > 0:15:51Unable to squeeze the price,
0:15:51 > 0:15:57the boys take a big slice out of their budget, buying 1,400 oranges.
0:15:58 > 0:16:00We're gonna buy as cheap as we can.
0:16:00 > 0:16:04We're gonna produce as much as we can as quick as we can.
0:16:04 > 0:16:06Sales I'm not concerned with right now.
0:16:06 > 0:16:08To me, this is just rolling with the punches,
0:16:08 > 0:16:11and I'd like my team to do the same.
0:16:11 > 0:16:14Having made a heavy investment in juice...
0:16:14 > 0:16:16We need to know how much we have to spend.
0:16:16 > 0:16:18..the account is depleted.
0:16:18 > 0:16:21- £40.- For everything we need?
0:16:21 > 0:16:23For everything. That includes all your ingredients...
0:16:23 > 0:16:25Can I ask what you're spending on oranges
0:16:25 > 0:16:28- in terms of the percentage of the budget?- We've spent 150.
0:16:28 > 0:16:32- We're gonna spend everything?- God. - I'm just asking the question.
0:16:32 > 0:16:35We're maxing on oranges. You got it. You worked it out.
0:16:35 > 0:16:37Although soup is harder to make.
0:16:37 > 0:16:41Guys, you've had half an hour. I don't want to hear negative.
0:16:41 > 0:16:42Let's get it done.
0:16:42 > 0:16:47Fine. It's a fact. Here's a fact. You've got ten minutes
0:16:47 > 0:16:49to get this sorted so come on, move.
0:16:52 > 0:16:54If I was PM, I would have had a structure in place by today.
0:16:54 > 0:16:56Everyone would have known what they were doing.
0:16:56 > 0:16:58Everyone would have been informed about
0:16:58 > 0:16:59how much money they had.
0:16:59 > 0:17:01I would have done things a lot differently.
0:17:01 > 0:17:04I want someone to say, "Yeah. We can make the soup."
0:17:04 > 0:17:06Left with little choice,
0:17:06 > 0:17:10salesman Jim heads up the hunt for bargains.
0:17:10 > 0:17:13If we were going to make tomato soup, what type of tomato
0:17:13 > 0:17:14would you recommend that we use?
0:17:14 > 0:17:17- Ripe. Very ripe tomatoes.- If I came up to you and had never met you
0:17:17 > 0:17:22and said I'd like to buy some over-ripe tomatoes in boxes
0:17:22 > 0:17:25and I want to pay £3 a box, is there something to work with there?
0:17:25 > 0:17:27If I have them, you're very welcome.
0:17:27 > 0:17:28- Do you have them?- No.
0:17:30 > 0:17:32We've got berries here, we've got berries here.
0:17:32 > 0:17:33We've got berries there.
0:17:33 > 0:17:39Menu for Melody's girls - a breakfast fruit salad.
0:17:39 > 0:17:42We're going to be needing some pineapples
0:17:42 > 0:17:45and we also want your grapes.
0:17:45 > 0:17:49For lunch, it'll be vegetable pasta.
0:17:49 > 0:17:5350 peppers, 50 courgettes. Big smiles - important for the prices.
0:17:53 > 0:17:57You can't spend anything until you come to me for the money, yeah?
0:17:59 > 0:18:02What's the best deal you can give us? We're on a really low budget.
0:18:02 > 0:18:05- 4.20.- 4.20 for how much?
0:18:05 > 0:18:07For the box. 26.
0:18:07 > 0:18:09Could you do £8 for two boxes?
0:18:09 > 0:18:11That would be amazing.
0:18:11 > 0:18:12Go on. You've twisted my arm.
0:18:12 > 0:18:14Thank you very much.
0:18:14 > 0:18:16Hold on. She's making decisions without
0:18:16 > 0:18:19checking it out with me first.
0:18:19 > 0:18:22- That's cheaper.- I know it's cheaper but we haven't decided...
0:18:22 > 0:18:25I just want to hurry up the deal.
0:18:25 > 0:18:27Yeah, yeah. OK. Let's get it and go.
0:18:27 > 0:18:30Thank you. We'll take that. £8 for two boxes.
0:18:30 > 0:18:32- You must be the boss.- Ha! Ha! Not quite.
0:18:32 > 0:18:36I've been given a very important task, though.
0:18:36 > 0:18:39At the end of the day, I'm accountable for the purse strings
0:18:39 > 0:18:41but people are making the deals and other people are
0:18:41 > 0:18:43negotiating with the stallholders
0:18:43 > 0:18:49so how am I possibly supposed to keep account and control of the finances?
0:18:49 > 0:18:53- Thank you so much.- Bye.- £84 left.
0:18:53 > 0:18:56We'll meet in the kitchen. Start getting the food together
0:18:56 > 0:18:57to get them out.
0:18:57 > 0:18:59Onwards and upwards.
0:18:59 > 0:19:00FORK-LIFT TRUCKS WHIR
0:19:00 > 0:19:026.15am.
0:19:02 > 0:19:05Still no cheap tomatoes.
0:19:05 > 0:19:10- Can we have the lot for £30?- £30? - Yeah. We'll pay you cash now.
0:19:10 > 0:19:12We'll take the lot of this off your hands.
0:19:12 > 0:19:15What are you going to do for me? What are you doing for me?
0:19:15 > 0:19:19I'm going to give you £10 more but what I need for that
0:19:19 > 0:19:22is a box of red peppers.
0:19:22 > 0:19:24- A box of red peppers?- Six onions.
0:19:24 > 0:19:26- I think you're happy enough with that. Here's £40.- Go on then.
0:19:26 > 0:19:31We are going to make soup like we have never made soup before.
0:19:31 > 0:19:34We're going to be industrious...
0:19:34 > 0:19:36- We've never made soup before! - That's it.
0:19:39 > 0:19:40This orange juice. Remember it's a production line.
0:19:40 > 0:19:44Cut, squeeze, sieve and into the bottle.
0:19:45 > 0:19:47You've got to think ahead.
0:19:47 > 0:19:48We can ladle it in. Whatever.
0:19:48 > 0:19:49It's best to think through these things now.
0:19:49 > 0:19:53- I don't know what equipment we've got.- Let's speculate.
0:19:53 > 0:19:55Let's try and figure it out.
0:19:55 > 0:19:56Think of eventualities.
0:19:56 > 0:19:59- Glenn...- All right.
0:20:02 > 0:20:04Dawn.
0:20:05 > 0:20:07London's workers pour in.
0:20:12 > 0:20:16For Melody's girls, the rush is on to catch the city's breakfast trade.
0:20:16 > 0:20:20Cut like you've never cut in your life before.
0:20:24 > 0:20:25Sorry.
0:20:25 > 0:20:29For two quid, that's five pieces of each.
0:20:30 > 0:20:32- How many fruit pots?- This is the thing.
0:20:32 > 0:20:34We are aiming for 500.
0:20:34 > 0:20:38I'm not sure whether we have enough stock for
0:20:38 > 0:20:39as many as we have planned.
0:20:39 > 0:20:41I'm not sure.
0:20:41 > 0:20:42Less coming out now.
0:20:42 > 0:20:44Start putting less stuff.
0:20:44 > 0:20:46I'm worried now. Space it out.
0:20:46 > 0:20:48Take a couple out of each.
0:20:48 > 0:20:52They were given £250 as an investment.
0:20:52 > 0:20:54Invest that money wisely
0:20:54 > 0:20:57to get the greatest return.
0:20:57 > 0:21:02They've spent just a little over half with quite a mean product.
0:21:02 > 0:21:05I think their lack of adventure
0:21:05 > 0:21:06could cost them dear.
0:21:06 > 0:21:08We have £91 left over.
0:21:08 > 0:21:09We had £250 to start.
0:21:09 > 0:21:11We could still buy stuff right now.
0:21:11 > 0:21:13It doesn't matter how much we've got left over,
0:21:13 > 0:21:16it matters how much we're selling it for. Yeah?
0:21:17 > 0:21:19We need to get the labels on so that we can get out of the kitchen.
0:21:19 > 0:21:21Do you think we need to buy more stuff?
0:21:21 > 0:21:26At the moment, we're looking at making about...300.
0:21:26 > 0:21:30Costing lies with Edna and is saying we shouldn't buy more stock. OK?
0:21:30 > 0:21:33No point talking about it. Let's just get moving.
0:21:33 > 0:21:39- Melody, you're taking with you 170 pots, yeah?- OK. 170 pots.- Yeah.
0:21:42 > 0:21:438.20am.
0:21:43 > 0:21:47Right, guys. I want to be out of here in 1.5 hours.
0:21:47 > 0:21:49We're gonna roll with the punches, yeah?
0:21:49 > 0:21:51We're gonna go like the clappers, yeah?
0:21:52 > 0:21:55In charge of soup production, Jim.
0:21:55 > 0:21:58Alex, you're happy with cutting the peppers, cutting the onions?
0:21:58 > 0:22:00You guys are on tomatoes.
0:22:01 > 0:22:05They can't stick. They can't burn. Burnt soup ain't good, OK?
0:22:05 > 0:22:06What is it?
0:22:06 > 0:22:08Appointed head juicer...
0:22:08 > 0:22:10That's easy, mate.
0:22:10 > 0:22:13..fast food marketing entrepreneur Leon.
0:22:15 > 0:22:17JUICER WHIRS
0:22:19 > 0:22:21I'm just kicking back at the moment
0:22:21 > 0:22:23squashing oranges to make the orange juice.
0:22:23 > 0:22:25It's not a massive responsibility but
0:22:25 > 0:22:28there's not really a great deal else I can get involved with.
0:22:28 > 0:22:30It's down to the sales and that's when...
0:22:30 > 0:22:32that's when my moment will come.
0:22:32 > 0:22:34What's the rate on that? Are you getting through them?
0:22:34 > 0:22:36Yeah. It's not making a lot.
0:22:36 > 0:22:38You're holding them too long. That's far too long.
0:22:41 > 0:22:42- Get on with it.- All right.
0:22:42 > 0:22:44I want to buzz them five seconds. No more than five seconds.
0:22:47 > 0:22:49One, two, three, four, five.
0:22:49 > 0:22:50Is that enough?
0:22:50 > 0:22:53- No, it's left half of it.- Push it harder.
0:22:56 > 0:22:57Squeeze the balls out of it.
0:22:57 > 0:23:00JUICER WHIRS
0:23:00 > 0:23:02JUICER JUDDERS
0:23:02 > 0:23:05No, OK. Don't burn the motor.
0:23:05 > 0:23:07This one's fine.
0:23:07 > 0:23:09I think that's how you do this one.
0:23:09 > 0:23:11This one I can't get to work.
0:23:12 > 0:23:14Troublesome juicers junked...
0:23:14 > 0:23:17JUICER JUDDERS
0:23:17 > 0:23:20- What are going to do with all these oranges?- We'll be here all day.
0:23:20 > 0:23:22It's back to basics.
0:23:31 > 0:23:35There are six boys squeezing 1,400 oranges.
0:23:35 > 0:23:38If they don't pick up their pace, not only have they missed
0:23:38 > 0:23:41the breakfast trade, they'll miss the lunch trade and the dinner trade.
0:23:43 > 0:23:44My arms are aching already.
0:23:44 > 0:23:47- We've got so many to get through - - I might just squeeze them in.
0:23:47 > 0:23:48- Don't worry.- Look.
0:23:48 > 0:23:50We'll have it done in an hour.
0:23:51 > 0:23:53Just work faster.
0:23:54 > 0:23:55We're not...
0:23:57 > 0:23:59We need to be selling.
0:24:01 > 0:24:03Canary Wharf Shopping Centre.
0:24:03 > 0:24:06Hello. Can I interest you in fresh fruit?
0:24:06 > 0:24:07The breakfast rush.
0:24:07 > 0:24:10Would you like some lovely fresh fruit?
0:24:10 > 0:24:13I'll do a special discount if you all buy one.
0:24:13 > 0:24:14THEY LAUGH
0:24:14 > 0:24:15How does that sound?
0:24:15 > 0:24:18Starting to see a return on Lord Sugar's investment...
0:24:18 > 0:24:20Just two quid.
0:24:20 > 0:24:24..Melody, Susan, Felicity and Natasha.
0:24:24 > 0:24:25Hi, guys. How you doing?
0:24:26 > 0:24:28Good are you? OK.
0:24:28 > 0:24:30Can I tempt you in a pot?
0:24:30 > 0:24:31Maybe I can reduce it to £2?
0:24:31 > 0:24:33OK. I'll take one for £2.
0:24:33 > 0:24:35Fantastic. Thank you very much.
0:24:35 > 0:24:38If it costs us 33p to make these,
0:24:38 > 0:24:39it's a healthy profit margin.
0:24:39 > 0:24:42Thank you. I hope you enjoy it.
0:24:42 > 0:24:44Thank you. Have a great day.
0:24:44 > 0:24:47Breakfast is brisk.
0:24:47 > 0:24:51This is so busy. There are thousands of people coming across here now.
0:24:51 > 0:24:53Selling pastas and this.
0:24:53 > 0:24:54We could make more money.
0:24:54 > 0:24:57But lunch is still in the kitchen.
0:25:02 > 0:25:04It tastes like uncooked ragout.
0:25:05 > 0:25:06I don't think it's up to much.
0:25:06 > 0:25:09We'll do better on the fruit than on the vegetable pasta.
0:25:09 > 0:25:11I don't think we'll sell as much
0:25:11 > 0:25:13but I'm not from down these parts
0:25:13 > 0:25:14and apparently can sell them for £2.50.
0:25:14 > 0:25:17With not much in them.
0:25:17 > 0:25:20I hope we haven't left getting the pasta out too late.
0:25:20 > 0:25:22100, 102...
0:25:22 > 0:25:2311am.
0:25:23 > 0:25:28- Where's PM? I haven't heard a peep out of him.- Who?- PM.
0:25:31 > 0:25:33104, 106, 108...
0:25:33 > 0:25:34He's lost his head.
0:25:34 > 0:25:38To be honest, I'm a bit irritated about missing the breakfast trade.
0:25:38 > 0:25:40I don't know what the PM is caught up in doing
0:25:40 > 0:25:42but someone's got to man up and sort this out.
0:25:42 > 0:25:43If it has to be me, it has to be me.
0:25:43 > 0:25:46Guys, listen up.
0:25:46 > 0:25:48Here we go. About time.
0:25:48 > 0:25:50We need to sort this out. We need to get selling now.
0:25:50 > 0:25:52We do not want to miss any lunch-time trade.
0:25:52 > 0:25:53Is everyone hearing me?
0:25:53 > 0:25:56Good. I feel like I'm doing your job for you, mate.
0:25:56 > 0:25:58I'm telling people what to do.
0:25:58 > 0:26:00You want me doing that, let me do that.
0:26:00 > 0:26:02What are you washing stuff up for? Who cares?
0:26:02 > 0:26:06- Can you speak with more respect? - I'll defuse the situation.
0:26:06 > 0:26:07- Do you want to give me a had over here?- Yes.
0:26:07 > 0:26:10We don't need any control.
0:26:10 > 0:26:11It's just... It's all right.
0:26:11 > 0:26:13It's all good.
0:26:15 > 0:26:17Five minutes, I want a team out selling.
0:26:17 > 0:26:19We cannot wait for it.
0:26:24 > 0:26:26That's good soup, boys.
0:26:26 > 0:26:28£2 for soup and £2 for orange juice.
0:26:28 > 0:26:31- Good, good.- Let's go.- Let's go.
0:26:34 > 0:26:35Lunchtime.
0:26:37 > 0:26:39We will send you 100 pastas.
0:26:39 > 0:26:42And we'll send you 100 fruit pots.
0:26:42 > 0:26:43'To your location in Canary Wharf'
0:26:43 > 0:26:44ALL: Yeah.
0:26:44 > 0:26:46Good luck. Bye.
0:26:49 > 0:26:51Both teams get a permanent pitch.
0:26:51 > 0:26:54Look at this. Gorgeous!
0:26:54 > 0:26:57The boys' choice, Liverpool Street.
0:26:58 > 0:27:02Ladies and gentlemen! We are offering the freshest tomato soup
0:27:02 > 0:27:05you will find in the area and orange juice.
0:27:05 > 0:27:07It's going well.
0:27:07 > 0:27:08I'm selling a lot of orange juice.
0:27:08 > 0:27:10It's busy here. There are plenty of people.
0:27:10 > 0:27:13I think we'll return Lord Sugar's investment.
0:27:13 > 0:27:15Hopefully bump it up as best we can.
0:27:15 > 0:27:16We need another one.
0:27:16 > 0:27:17Coming up.
0:27:17 > 0:27:19Thank you very much. Cheers.
0:27:19 > 0:27:21I'll take some juice.
0:27:21 > 0:27:25- Do you want one for later? They're £2 each.- Go on then.- That's £4.
0:27:25 > 0:27:28Targeting offices in the West End...
0:27:28 > 0:27:29Hi, guys.
0:27:29 > 0:27:31..Edward's juice team.
0:27:31 > 0:27:37We cut them up, squeeze. It's just that initial...juice that comes out.
0:27:37 > 0:27:38We just got the best bit.
0:27:38 > 0:27:39Did it all today.
0:27:39 > 0:27:41Bottled it up ourselves.
0:27:42 > 0:27:44Enjoy your day.
0:27:44 > 0:27:45Leading the charm offensive,
0:27:45 > 0:27:48sales manager Vincent.
0:27:48 > 0:27:51- Vincent. Pleased to meet you. Are you all right?- I'm good.
0:27:51 > 0:27:53I've brought these handsome men. They've made you this juice.
0:27:53 > 0:27:56'Vincent thinks he's a ladies' man...'
0:27:56 > 0:28:00I don't know how many of you have had your five-a-day today? Yeah?
0:28:00 > 0:28:03Then maybe you could do with an extra one, OK?
0:28:03 > 0:28:07You know, he's gone right into the ladies, giving it all the chat, all the flirting.
0:28:07 > 0:28:12You know, strangely enough, they seem to be quite impressed and they're buying from him.
0:28:12 > 0:28:15You need to trust me here, it tastes beautiful.
0:28:15 > 0:28:16Happy with it all?
0:28:16 > 0:28:18- Yeah.- Good.
0:28:18 > 0:28:19Done.
0:28:20 > 0:28:23- Give us some good news. - We're a lean, mean selling machine.
0:28:23 > 0:28:25'We've sold about £160.'
0:28:25 > 0:28:29Between us, we're 230, which means we're 20 quid to break even.
0:28:29 > 0:28:31'When you guys shift the next 20 quid, celebrate.'
0:28:31 > 0:28:33It's all profit thereon in.
0:28:33 > 0:28:36I think they're... They're just selling, give them a minute.
0:28:36 > 0:28:382:15pm.
0:28:38 > 0:28:41Er, I can't spell at all. Is it "veg-et-ible"?
0:28:41 > 0:28:42Euston.
0:28:42 > 0:28:44Oops.
0:28:44 > 0:28:46The girls push their pasta.
0:28:46 > 0:28:49- Go on, be my first sale.- No, no... - £2.50.
0:28:49 > 0:28:52Would you like to try the vegetable pasta we made this morning?
0:28:52 > 0:28:56- Not particularly.- All right, OK. OK, thank you.
0:28:57 > 0:28:58SHE SIGHS
0:28:58 > 0:29:01The vegetable pasta is not going down well at all,
0:29:01 > 0:29:05mainly because we've missed the rush hour of lunchtime.
0:29:05 > 0:29:07That's the problem, really.
0:29:07 > 0:29:10Now we've got to try and sell it as a meal for them to take home for tonight's tea.
0:29:10 > 0:29:12Which is quite a struggle.
0:29:12 > 0:29:15Oh, my God. Look at how much we've got.
0:29:16 > 0:29:18At Canary Wharf...
0:29:18 > 0:29:20Have you had some fresh fruit yet today?
0:29:20 > 0:29:21Well, thank God I'm here.
0:29:21 > 0:29:23..Lord Sugar's investment is turning to profit.
0:29:23 > 0:29:26- Cheers.- See you later. Thank you very much.
0:29:26 > 0:29:27I'm out of stock, guys.
0:29:27 > 0:29:29But supplies are running low...
0:29:29 > 0:29:32and there's no sign of more.
0:29:32 > 0:29:35'I just need to know where the food is.'
0:29:35 > 0:29:37Has the stock not been sent yet?
0:29:40 > 0:29:45"Has the stock not been sent yet?" No, they're still making it up as we speak.
0:29:45 > 0:29:48I'm trying to make sure that, erm...
0:29:48 > 0:29:50I'm giving you the right numbers.
0:29:50 > 0:29:55To be honest, I'm disappointed cos we needed the stock here, sort of, by 1:00, we were expecting.
0:29:55 > 0:29:57'This isn't good enough.'
0:29:57 > 0:30:00Melody, Melody, we're kind of going over old ground.
0:30:00 > 0:30:01Um...
0:30:01 > 0:30:04I'd like to continue selling, cos I'm actually selling.
0:30:06 > 0:30:08Melody? No, she can't hear me.
0:30:08 > 0:30:12I called and said, "When is the food's arriving? It should have been here ages ago."
0:30:12 > 0:30:16They said, "We haven't sent it yet, we're still stocking it."
0:30:16 > 0:30:18- They're still putting it in the boxes.- Oh, my God.
0:30:18 > 0:30:21I'm really disappointed. We need to go, guys, OK?
0:30:21 > 0:30:24So that's the plan, OK? So get everything together, let's go.
0:30:26 > 0:30:28One hour left to sell.
0:30:31 > 0:30:33We're on our way to Euston now.
0:30:33 > 0:30:37You're on your way to Euston? Wh...Why?
0:30:37 > 0:30:40Get the meal deal, cos it's the vegetable pasta and the...
0:30:40 > 0:30:42Lovely. Thank you, sir.
0:30:45 > 0:30:49The Liverpool Street Liquid Lunch flows on...
0:30:49 > 0:30:51Who'd like to try some soup?
0:30:51 > 0:30:53- Delicious.- Cold. - Would you like a hot one?
0:30:54 > 0:30:57Fresh soup, only £1 with a roll.
0:30:57 > 0:31:00..ladled out by estate agent Alex.
0:31:00 > 0:31:04'In a previous life, I ran an ice cream stall when I was at university,'
0:31:04 > 0:31:06so it's all about being support in the kitchen.
0:31:06 > 0:31:08Making sure the guys have got what they need
0:31:08 > 0:31:12so they can do what they need to do, which is selling to the public.
0:31:12 > 0:31:15Come on, get your fruit... Get your fresh tomato soup.
0:31:19 > 0:31:23Alex has stayed in the van. He's enjoyed being in the van.
0:31:25 > 0:31:29Alex is a salesman, that's what he does - he works in property.
0:31:29 > 0:31:30I thought he's be...
0:31:30 > 0:31:31better.
0:31:31 > 0:31:35- We're like...the green team, coming to the rescue.- Yeah!
0:31:35 > 0:31:39As Melody's sales team turns up, the price of pasta goes down.
0:31:39 > 0:31:42Come on, guys, grab a veggie pasta for a quid!
0:31:42 > 0:31:45Just do £1 each, yeah? Thank you very much.
0:31:47 > 0:31:50Guys, you need to just keep putting this in boxes,
0:31:50 > 0:31:52- so we can sell it, yeah?- OK. - Yeah, just keep doing that.
0:31:52 > 0:31:55Fine. That's what we've been doing all day.
0:31:55 > 0:31:57Anybody else for 50p pasta?
0:31:57 > 0:32:00Project manager comes right at the end of the day,
0:32:00 > 0:32:01telling us what to do.
0:32:01 > 0:32:05When we've been doing this, quite efficiently, all day long.
0:32:08 > 0:32:12Would you like my last fresh tomato and red pepper soup?
0:32:12 > 0:32:14Thank you, chaps. Enjoy.
0:32:14 > 0:32:16It sells itself. No point in talking, just drink it.
0:32:16 > 0:32:20We've got two left. OK.
0:32:20 > 0:32:2250p. 50p, everybody!
0:32:22 > 0:32:25Fruit for £1. We've only two left!
0:32:25 > 0:32:26Thank you very much.
0:32:28 > 0:32:29Trading is over.
0:32:29 > 0:32:31Job well done.
0:32:33 > 0:32:35Right, guys, absolutely fantastic!
0:32:35 > 0:32:38There were many things that could have knocked us and I said...
0:32:38 > 0:32:40You know what I said? "Roll with the punches."
0:32:40 > 0:32:44- He said, "Roll with the punches." - I said, every single time.
0:32:49 > 0:32:52The boardroom awaits.
0:32:58 > 0:33:01- That orange juice just...sold. Just sold.- Yeah, it did.
0:33:01 > 0:33:03That is a viable business.
0:33:03 > 0:33:04Somebody said,
0:33:04 > 0:33:08"Do you really think people will pay £2.50 for fruit salad?"
0:33:08 > 0:33:09Yes, I do!
0:33:09 > 0:33:11Yes, I do, and they did.
0:33:11 > 0:33:15- And they did.- Over and over and over and over again.
0:33:29 > 0:33:31You can go through to the boardroom.
0:33:50 > 0:33:51Good evening.
0:33:51 > 0:33:53ALL: Good evening, Lord Sugar.
0:33:57 > 0:34:00I gave you £250 for each team
0:34:00 > 0:34:04and I wanted you to come back and show me a return on my investment.
0:34:04 > 0:34:07So, gentlemen. Team leader here was...
0:34:07 > 0:34:09Edward, is that right?
0:34:09 > 0:34:11Yes, Lord Sugar.
0:34:11 > 0:34:15- Right. And you put yourself forward? - I did.- Anybody else?
0:34:15 > 0:34:19I did say I would be willing to do it but he was very passionate about doing it and...
0:34:19 > 0:34:22So you was straight in there, Edward, was you?
0:34:22 > 0:34:23That's my character.
0:34:23 > 0:34:26Right. How'd he turn out for team leader, gents?
0:34:26 > 0:34:27He did lead well,
0:34:27 > 0:34:33but I just sometimes question the random decisions without any backing.
0:34:33 > 0:34:36I like to be organised, to know exactly how many ingredients,
0:34:36 > 0:34:38for example, we'll buy before we get there.
0:34:38 > 0:34:42And so, that's quite different to Ed, whose comment was,
0:34:42 > 0:34:45"I'll work it out whilst we're in the cab on the way there."
0:34:45 > 0:34:48Right. What was your products you chose to make?
0:34:48 > 0:34:50Soups and juices.
0:34:50 > 0:34:51Soups and juices.
0:34:51 > 0:34:54We went for those on the basis that they're just simple.
0:34:54 > 0:34:59You just get them and you blend them and then you sell them. And you've got a good margin.
0:34:59 > 0:35:01- How much did you spend? - Spent all the money.
0:35:01 > 0:35:05First of all, I was after a number of oranges, between 1,000 and 1,500.
0:35:05 > 0:35:09And then it worked out about 40 quid left on tomatoes.
0:35:09 > 0:35:12You were lucky Jim did a very good deal in the market
0:35:12 > 0:35:15and got all the ingredients that you needed for the soup for £40.
0:35:15 > 0:35:19We were, um, focused on what we had to do and we did it well.
0:35:19 > 0:35:23I hand-picked Jim, cos I knew he was the man to lead the soup team.
0:35:23 > 0:35:26- Hand-picked him?- I hand-picked him. - You knew he was a soup man?
0:35:26 > 0:35:27Absolutely proved me right.
0:35:27 > 0:35:31There's an accolade for you. You're a...soup man.
0:35:31 > 0:35:33So when did you start to think about...
0:35:33 > 0:35:36how much you're going to sell stuff for, then?
0:35:36 > 0:35:38Lord Sugar, my business plan, my strategy...
0:35:38 > 0:35:43Different. Very different. Bottom up, not top down.
0:35:43 > 0:35:46I didn't know how many I was going to sell, I didn't want to speculate,
0:35:46 > 0:35:51- I didn't know what I would sell it for. Didn't want to speculate. - You must have had some idea!
0:35:51 > 0:35:52When I was producing...
0:35:52 > 0:35:54that was production.
0:35:54 > 0:35:56And selling would take care of itself.
0:35:56 > 0:36:00Cut the crap here, listen. I asked a simple bloody question.
0:36:00 > 0:36:03Have you worked out how much you're going to sell them for?
0:36:03 > 0:36:04Simple as that.
0:36:04 > 0:36:07I want a Yes or No answer, not, "No, I'm thinking about it."
0:36:07 > 0:36:11"As we're squeezing, I'll be thinking about what price we're going to sell it for."
0:36:11 > 0:36:15The sales price is something that we can change, just like that.
0:36:15 > 0:36:18This is completely wrong. What we did, is we worked out...
0:36:18 > 0:36:21Let me explain how it works. Edward's not doing it right.
0:36:21 > 0:36:23So Edward's not doing it right?
0:36:23 > 0:36:27We worked out that we needed to sell a minimum of 250 juices
0:36:27 > 0:36:29to get your investment back.
0:36:29 > 0:36:31Well, Ed...
0:36:31 > 0:36:34You were trained at one of the leading accountancy firms in the country.
0:36:34 > 0:36:37- Is that right? - Don't fit the mould.- Beg pardon?
0:36:37 > 0:36:39I don't fit the mould.
0:36:39 > 0:36:41I didn't ask you that, I said, "You were trained
0:36:41 > 0:36:44"by one of the leading accountancy firms in this country."
0:36:44 > 0:36:48- Indeed.- So you would have had insight and vision into how
0:36:48 > 0:36:51companies are run, cos you audited them a couple of times, yeah?
0:36:51 > 0:36:54- It's all there. - I beg your pardon?
0:36:54 > 0:36:56It's all there, all my experience is...
0:36:56 > 0:36:57Can you stop talking in semaphore?
0:36:57 > 0:37:00We're not sending each other text messages, answer me...
0:37:00 > 0:37:04properly, yeah? I don't understand what you mean by, "It's all there".
0:37:04 > 0:37:07Yeah, so all my experience that I've had, it's all with me.
0:37:07 > 0:37:11I've been told that your team name is Logic, right?
0:37:11 > 0:37:14Yeah. Not very appropriate.
0:37:14 > 0:37:16Good luck with that name.
0:37:16 > 0:37:20- Now, ladies, who was the team leader?- I was, Lord Sugar.
0:37:20 > 0:37:21- Melody, yeah?- Yes.
0:37:21 > 0:37:24I've always been the one who takes bold risks
0:37:24 > 0:37:26and this was a bold one and I took it.
0:37:26 > 0:37:29Right. What's the team name?
0:37:29 > 0:37:30ALL: Venture.
0:37:30 > 0:37:33- It was my idea.- Yours also. So you're the team leader
0:37:33 > 0:37:35and come up with the team name, yes?
0:37:35 > 0:37:36It was voted the most popular.
0:37:36 > 0:37:39Well, we've heard the Melody. Now let's hear from the chorus.
0:37:39 > 0:37:41Um...
0:37:41 > 0:37:42Good team leader?
0:37:42 > 0:37:45Yeah, I thought she was a really good team leader.
0:37:45 > 0:37:49I have a style of leadership that takes into account other opinions.
0:37:49 > 0:37:52I think that's what made people think that I was a good leader.
0:37:52 > 0:37:53What was your products?
0:37:53 > 0:37:57We definitely wanted the fruit pots. And then we went for healthy pasta.
0:37:57 > 0:38:00Did you have a game plan of how much you're going to sell,
0:38:00 > 0:38:02how much things should cost?
0:38:02 > 0:38:07We worked out the finances with the quantities. Edna, who's in charge of the finances...
0:38:07 > 0:38:09- Is that what you do - finance? - No.
0:38:09 > 0:38:12She volunteered for that role, didn't you? And, and, um...
0:38:12 > 0:38:16Well, I was volunteered but I didn't shirk away from it.
0:38:16 > 0:38:19- You spent £170, approximately. - Approximately. - OK, and I gave you 250.
0:38:19 > 0:38:21- Mm-hm.- Yeah?
0:38:21 > 0:38:23We thought that, if we kept costs down,
0:38:23 > 0:38:26we could increase the profit that we're making as well.
0:38:26 > 0:38:29But I did say, "I've given you £250 and I want you to go
0:38:29 > 0:38:32"and spend it and bring me back loads of money."
0:38:32 > 0:38:36If I wanted you to go and spend 170, I would have given you 170.
0:38:36 > 0:38:39I mean, the whole point was I made an investment of 250.
0:38:43 > 0:38:47OK, look, let's get down to the figures, shall we?
0:38:51 > 0:38:53I'm going to start off with the gentlemen.
0:38:55 > 0:38:58How much money was taken on the juices, Karren?
0:38:58 > 0:39:01Er, they took £339.20.
0:39:03 > 0:39:08- The soup? - Er, the soup...£92.93.
0:39:08 > 0:39:13So that's £432.13.
0:39:16 > 0:39:21And, Nick, start with the vegetable pasta, for the young ladies.
0:39:21 > 0:39:23Yes. Well, that brought in...
0:39:23 > 0:39:25£37.28.
0:39:26 > 0:39:27Right.
0:39:30 > 0:39:33And the fruit salad?
0:39:33 > 0:39:34For the ladies.
0:39:34 > 0:39:39That's a flying £555.05.
0:39:39 > 0:39:40Right.
0:39:41 > 0:39:48Well, ladies, there you are. £592 plays £432.
0:39:48 > 0:39:50So clearly, you're home as the winners.
0:39:50 > 0:39:55And on £150 worth of purchasing, that's three times margin.
0:39:55 > 0:39:56It's a shame you didn't...
0:39:56 > 0:39:59do three times margin on £250.
0:40:01 > 0:40:03Well done, ladies. You're going back to the house,
0:40:03 > 0:40:06I've laid on a champagne reception for you.
0:40:06 > 0:40:10Have a very, very nice time and I'll see you on the next task.
0:40:10 > 0:40:12- OK?- Thank you, Lord Sugar.- OK.
0:40:15 > 0:40:17Oh, my God!
0:40:18 > 0:40:22You lot, you're going to be coming back in this boardroom tomorrow
0:40:22 > 0:40:25and I've already expressed here that this is all about
0:40:25 > 0:40:31me trying to find someone who's going to be in a 50-50 partnership with me.
0:40:31 > 0:40:35I like to deal in simple, straightforward facts, OK?
0:40:35 > 0:40:36Thank you, Lord Sugar.
0:40:45 > 0:40:46- Good evening, ladies.- Hi!
0:40:46 > 0:40:50- Glass of champagne.- Great, thank you. Brilliant. Thank you so much.
0:40:50 > 0:40:51Thank you.
0:40:51 > 0:40:53Cheers! Woo!
0:40:54 > 0:40:58I decided to be project manager and we've won
0:40:58 > 0:41:02and I'm really, really proud of every single person, cos you worked damn hard.
0:41:02 > 0:41:07Honestly, Melody, I just want to say thank you for leading the task
0:41:07 > 0:41:09and being a great project manager.
0:41:09 > 0:41:13I feel that Melody's ability as a project manager
0:41:13 > 0:41:17has been a little bit...exaggerated by the other team members.
0:41:17 > 0:41:20I honestly didn't think she was that brilliant.
0:41:20 > 0:41:25- Congratulations to team Venture! - ALL: Team Venture!
0:41:25 > 0:41:28Woo!
0:41:35 > 0:41:37He blew us out of the water.
0:41:37 > 0:41:39- Would you agree?- Yeah.
0:41:41 > 0:41:43I think the problem lies, really,
0:41:43 > 0:41:47- in the fact that we didn't produce enough orange juice.- Yeah.
0:41:47 > 0:41:49I don't...
0:41:49 > 0:41:53know why that is, if it was because the juicers didn't work.
0:41:54 > 0:41:57'People didn't pay attention to the details'
0:41:57 > 0:42:00and it just ended up getting a bit chaotic.
0:42:00 > 0:42:01It was all a bit of a punt.
0:42:01 > 0:42:04'I know I worked hard at it. Don't know about everyone else.'
0:42:04 > 0:42:07They'll have to fight their own corner.
0:42:07 > 0:42:10'I will make an excellent business partner with Lord Sugar.'
0:42:10 > 0:42:15And I believe by just taking on task number one, PM,
0:42:15 > 0:42:18I think I have shown I am not here to mess about.
0:42:44 > 0:42:47You can go through to the boardroom now.
0:43:06 > 0:43:08Afternoon, gentlemen.
0:43:08 > 0:43:09ALL: Afternoon, Lord Sugar.
0:43:12 > 0:43:16Edward, I remind you of your application form and one of the things that you wrote.
0:43:16 > 0:43:20"If my team loses, I will blame the project manager."
0:43:20 > 0:43:24- Your words.- I also then went on to say something else.
0:43:24 > 0:43:25What was it you said, then?
0:43:25 > 0:43:29I said, "If I am the project manager, the gloves are coming off."
0:43:29 > 0:43:32Your starting point is, you've got £250, OK?
0:43:32 > 0:43:38If I have understood correctly, you decided your strategy as team leader was,
0:43:38 > 0:43:43"What we'll do, is we'll go and buy as much stuff as we can for as cheap as possible.
0:43:43 > 0:43:48"And don't worry about the plan, we'll think about the plan as we go along."
0:43:48 > 0:43:53I felt if I had the best plan in the world, but couldn't lead the team, it was worthless.
0:43:53 > 0:43:55So, therefore, my plan was simple.
0:43:55 > 0:43:59I wanted to go for a simple plan because I didn't want to micro-manage.
0:43:59 > 0:44:05So I worked out that at 10p an orange, I'd be able to make 500 bottles.
0:44:05 > 0:44:09- This is all going on in your head? - Yes.- Anyone else know about this?
0:44:09 > 0:44:14There was a rough plan, a general plan, but never any details or figures.
0:44:14 > 0:44:16It just sort of grew as it went along...
0:44:16 > 0:44:22Sounds to me like Ed kept it all to himself, because I didn't see anything written down.
0:44:22 > 0:44:26It was a little bit disappointing, as a team, we knew nothing about it.
0:44:26 > 0:44:29We couldn't contribute to it or give our feedback.
0:44:29 > 0:44:30Did you know about any plan?
0:44:30 > 0:44:33- No.- Not at all.- No.
0:44:33 > 0:44:37- It was a need to know basis. - A man with a plan or not?
0:44:37 > 0:44:42No, it was, "Leave it with me, I know what we're doing with the oranges.
0:44:42 > 0:44:45"What I need you to do, because I think you're soup man,
0:44:45 > 0:44:51"is to look after the soup team, I need you to buy a lot, convert soup and make sure you shift it."
0:44:51 > 0:44:56I was capable of doing that, but that's the extent of the information I was given.
0:44:56 > 0:45:00Lord Sugar, I believe, sir, the lack of planning cost us badly.
0:45:00 > 0:45:05I think the irony is, Edward, who is trying to show he is not an accountant,
0:45:05 > 0:45:10and unfortunately I think he left a lot of the good parts of the accountancy
0:45:10 > 0:45:15- at the door when he came in. - That's the most sensible thing I've heard here today.
0:45:15 > 0:45:21Lord Sugar, I believe all I am guilty of on this task is being too ambitious.
0:45:21 > 0:45:27I thought I was going to bring you £1,000, and I think you can see that I would have done, had production...
0:45:27 > 0:45:29Would've, could've, should've, yeah.
0:45:29 > 0:45:32- I know.- If you had a plan and had it in your head,
0:45:32 > 0:45:35it would be good to share it with everyone.
0:45:35 > 0:45:41I am very happy to accept that I made an error in that I underestimated
0:45:41 > 0:45:43the man-power needed to squeeze oranges.
0:45:43 > 0:45:47- Could you have sold more orange juice?- Definitely.- A lot more.
0:45:47 > 0:45:48Without a doubt.
0:45:48 > 0:45:53- The flaw was that you didn't make enough.- It was our lead product.
0:45:53 > 0:45:56If there had been more product there, we would have shifted it.
0:45:56 > 0:45:59I'll save you working it out, I some numbers.
0:45:59 > 0:46:04You bought 1,400 oranges, approximately. You could have made 470 bottles.
0:46:04 > 0:46:10You actually made 156, so that tells me something went wrong in the manufacturing process.
0:46:10 > 0:46:14Yes, we had three juicers and all three electric juicers broke down.
0:46:14 > 0:46:19Leon, you were the person working the electric machines which broke.
0:46:19 > 0:46:22Maybe the engines burnt out for a couple of hours,
0:46:22 > 0:46:26but it was a couple of hours we couldn't wait for them to cool down.
0:46:26 > 0:46:29It is clear it was a case of mishandling the equipment.
0:46:29 > 0:46:34Liam, your business is all about menus for restaurants, isn't it?
0:46:34 > 0:46:35That's right, yes.
0:46:35 > 0:46:40So we've got an understanding of distribution of food and things like that?
0:46:40 > 0:46:43Yeah, that's right. I understand the distribution side.
0:46:43 > 0:46:45What were you doing all day long?
0:46:45 > 0:46:49Pressing the juices, getting them bottled up, labelled.
0:46:49 > 0:46:54I might not have been in the limelight, but I was certainly there, squashing the juices.
0:46:54 > 0:46:58- Alex, could you tell me what you did?- Absolutely.
0:46:58 > 0:47:03- I ran the fixed unit at Liverpool St Station.- You were in the lorry?- I was in the lorry,
0:47:03 > 0:47:07so I was stocking it, serving the soup up, putting it in cups.
0:47:07 > 0:47:11- I will tell you, I didn't sell as many as the others. - You sold nine units.
0:47:11 > 0:47:15- Yeah, that's fine, and I helped close deals.- It's not fine compared to other people that...
0:47:15 > 0:47:20Absolutely, but people want to see the units look clean, tidy, and that doesn't appear by magic,
0:47:20 > 0:47:24- you have to make it happen. - I can confirm I saw you cleaning and cutting bread.
0:47:24 > 0:47:30- The bread had to be sold in portions to go with the soup.- Yeah, it's important to keep the van clean,
0:47:30 > 0:47:32but everybody else sold, you didn't sell.
0:47:32 > 0:47:38- Back office?- Had there been no back office there would have been no sales.
0:47:38 > 0:47:39Good place to hide.
0:47:39 > 0:47:41Not really.
0:47:41 > 0:47:42Absolutely not.
0:47:45 > 0:47:49Look, Edward, you are going to have to bring back to people into this boardroom,
0:47:49 > 0:47:54that you think are responsible for the failure of this task.
0:47:58 > 0:48:03The two people, Lord Sugar, that I'm going to bring back in are
0:48:03 > 0:48:05Gavin...
0:48:05 > 0:48:07..and Leon.
0:48:07 > 0:48:13Right. The ones that have been "let off", so to speak, here.
0:48:13 > 0:48:14Go back to the house.
0:48:14 > 0:48:15Sorry, Lord Sugar.
0:48:23 > 0:48:27You three go and step outside, and I'll call you back in a few minutes.
0:48:34 > 0:48:38Edward reminds me of a very slow internet line.
0:48:40 > 0:48:43You have to sit and wait and you see him ticking over.
0:48:43 > 0:48:50but on paper, look where he has been trained, by one of the biggest accountants in the world.
0:48:50 > 0:48:53He certainly hasn't accounted by himself very well, has he?
0:48:53 > 0:48:58Gavin has been selected because Gavin challenged him right at the beginning,
0:48:58 > 0:49:00to be the project manager.
0:49:00 > 0:49:03Leon made a mistake with the juicers.
0:49:03 > 0:49:08But the bottom line is, Alan, you've got to own a business with one of these candidates, 50/50.
0:49:10 > 0:49:12PHONE RINGS
0:49:12 > 0:49:14Send the three of them in, please.
0:49:16 > 0:49:17Lord Sugar will see you now.
0:49:33 > 0:49:37Edward, I want to know why you brought Gavin into this boardroom.
0:49:37 > 0:49:40Lord Sugar, I brought Gavin in because, first of all,
0:49:40 > 0:49:46it has been said that he put himself forward as PM. I don't feel he ever really put himself forward
0:49:46 > 0:49:48- He did, didn't he? - I don't think he did.
0:49:48 > 0:49:52- Did you put yourself forward?- I said I was willing to be project manager.
0:49:52 > 0:49:54Very spinelessly.
0:49:54 > 0:49:58Hang on, he's just asked me a question, can I answer the question? Is that OK?
0:49:58 > 0:50:02I've got my own business, I buy stock and I sell it.
0:50:02 > 0:50:05I basically said, looking at my experience, I'd be willing to do project manager.
0:50:05 > 0:50:07We took a vote on it.
0:50:07 > 0:50:11The reason he wasn't voted was because he did it so sheepishly
0:50:11 > 0:50:17no one could be inspired. As soon as I took the calculated risk of putting myself forward
0:50:17 > 0:50:19no one else needed to.
0:50:19 > 0:50:22Maybe because they're gutless and spineless, and normally...
0:50:22 > 0:50:25- I've got a lot of guts. - But he put himself forward.
0:50:25 > 0:50:30- He didn't really put himself forward, if he put himself forward... - Did he put himself forward or not?
0:50:30 > 0:50:32These were the two boys that...
0:50:32 > 0:50:33Did he put himself forward or not?
0:50:33 > 0:50:35His hand went up, yeah.
0:50:35 > 0:50:38Edward was pretty cocksure that he was going for it, you know,
0:50:38 > 0:50:41he hadn't actually asked what anyone did in the business world
0:50:41 > 0:50:44before he put his hand up for project management.
0:50:44 > 0:50:47- I felt that Gavin... - Is it personal, then?
0:50:47 > 0:50:50- It's not personal...- You took an immediate dislike to Gavin.
0:50:50 > 0:50:53I felt that Gavin was not a do-er.
0:50:53 > 0:50:56You say that, but he sold the second highest number of units.
0:50:56 > 0:50:59I did not have that feedback from Jim.
0:50:59 > 0:51:00You should have.
0:51:00 > 0:51:02He just literally wanted to be the project manager,
0:51:02 > 0:51:05and he just couldn't do the job at all.
0:51:05 > 0:51:08he told everyone to go away, whenever you gave him feedback,
0:51:08 > 0:51:09go away and get on with it.
0:51:09 > 0:51:13I'm not going to sit here and be made to feel that big.
0:51:13 > 0:51:17That's how big you are, because you were absolutely stupid on this task.
0:51:17 > 0:51:22- I had the guts to just take a team...- Well done, you had the guts.
0:51:22 > 0:51:24I'll give you that, you put yourself forward.
0:51:24 > 0:51:26- I haven't finished. - You didn't do anything else.
0:51:26 > 0:51:29You wanted to wear the hat, but you didn't fulfil the role.
0:51:29 > 0:51:37- Not only am I the youngest in the team...- Well done.- I'm the shortest, I had the guts to get...
0:51:37 > 0:51:42I had a motley crew of young men, and I got them into a team.
0:51:42 > 0:51:45You did not get loads of negatives out of them.
0:51:45 > 0:51:49- My job was to get a team together... - I'm getting negative now... - And to get you profit, which I did.
0:51:49 > 0:51:51I'm getting negatives now.
0:51:51 > 0:51:53- I got you profit. - But you lost the task.
0:51:53 > 0:51:56What's Leon doing here anyway?
0:51:56 > 0:52:02Leon is here because I felt that we lost time in the kitchen, simple as that.
0:52:02 > 0:52:07I haven't got exact numbers, but in terms of sales, I'd say he was at the weaker end of our team.
0:52:07 > 0:52:11At that point it wasn't about individual sales,
0:52:11 > 0:52:13I know that I can sell.
0:52:13 > 0:52:17I've got my own business where I've had to sell.
0:52:17 > 0:52:21Inspire me, Leon, because I'm looking for a business partner here.
0:52:21 > 0:52:25- Lord Sugar, let's go. Here we go. - Inspire me, because at the moment,
0:52:25 > 0:52:32- you've sat here for nearly a day and a half and haven't opened your mouth.- Agreed.- It's time.
0:52:32 > 0:52:36OK, going back to me as a person, I'm pretty passionate about everything I do.
0:52:36 > 0:52:39I can spot something you realise you can make money off of instantly,
0:52:39 > 0:52:44I've done that with the companies I've owned and proved a success in them.
0:52:44 > 0:52:46If I asked you a point blank question,
0:52:46 > 0:52:49who is responsible for the failure of this task, who would you say?
0:52:49 > 0:52:51I would instantly say Edward.
0:52:51 > 0:52:55He doesn't have the entrepreneurial flair, the enthusiasm,
0:52:55 > 0:52:56he's an accountant.
0:52:56 > 0:53:01- A lot of people that end up as big bosses of companies started out accountants.- I did not know that.
0:53:01 > 0:53:07- I have got no problem against accountants.- Nor have I.- The only problem I have on this task
0:53:07 > 0:53:09is that the accountancy skill wasn't used.
0:53:15 > 0:53:18Gavin, I don't know what you're doing here.
0:53:18 > 0:53:23You sold well, so you've done enough, as far as I'm concerned,
0:53:23 > 0:53:27to say that you're going to remain in this process.
0:53:27 > 0:53:28Thank you, Lord Sugar.
0:53:31 > 0:53:36Leon, I'm going to be perfectly blunt with you.
0:53:36 > 0:53:41I'm not very enthusiastic about you. I haven't seen anything sparkling,
0:53:41 > 0:53:46You've got a business of your own. There is a production issue here,
0:53:46 > 0:53:51which is the main catalyst of what went wrong, we definitely didn't produce enough stuff.
0:53:51 > 0:53:54The team leader is placing the blame with you on that.
0:53:56 > 0:54:00Edward, I kind of admire your enthusiasm
0:54:00 > 0:54:04to take on the team leader role.
0:54:04 > 0:54:10But, clearly, you had no expertise here. You just felt you were going to do it all in your head.
0:54:12 > 0:54:13Edward...
0:54:16 > 0:54:21One thing you need to learn is not to be ashamed of what you're best at doing.
0:54:21 > 0:54:24I've got no shame in being an accountant, but I already was one,
0:54:24 > 0:54:29and that's why I think it's more important that I show I can lead...
0:54:29 > 0:54:31- But you can't.- I did lead. - You didn't.
0:54:31 > 0:54:34- The reason...- You know what I've done all my life?
0:54:34 > 0:54:40I've walked into factories throughout the world, and because I'm an expert in electronics,
0:54:40 > 0:54:44and I, bang, see things that other people can't see.
0:54:44 > 0:54:51And here, basic simple mathematics is what you do all day long for a day job,
0:54:51 > 0:54:56and yet, what you've done is you're saying, "I don't want to use my accountancy skills,
0:54:56 > 0:55:01"I want to show I can do something else." That's nonsense, man, that's nonsense.
0:55:04 > 0:55:08You said on your resume that "I'm Lord Sugar's dream."
0:55:08 > 0:55:14With the greatest respect, you've been a bit of a nightmare.
0:55:14 > 0:55:20And so, for that reason, Edward, I've got to say to you,
0:55:20 > 0:55:22you're fired.
0:55:28 > 0:55:30Just learn from this, Edward,
0:55:30 > 0:55:36there's no shame in being an accountant. Don't run yourself down as far as that's concerned.
0:55:41 > 0:55:43Gentlemen, go back to the house.
0:55:43 > 0:55:44BOTH: Thank you, Lord Sugar.
0:56:16 > 0:56:21At the end of the day, Lord Sugar, he didn't see what he wanted in me and I can accept that.
0:56:21 > 0:56:27I'm only 25, the world is my oyster, and, roll with the punches.
0:56:31 > 0:56:34Who do we think is going to be coming back?
0:56:34 > 0:56:39Ed did put a bit of blame towards Leon for the juicing machine, so...
0:56:39 > 0:56:43- You think Leon's not coming back? - That might be the case.- I hope not.
0:56:45 > 0:56:48CHEERING AND APPLAUSE
0:56:53 > 0:56:58Ed was trying to get across, he was saying, "I'm more than just an accountant."
0:56:58 > 0:57:05And he was so passionate about it, he was so involved, he got very upset. It wasn't nice.
0:57:05 > 0:57:09When you're in that situation, you've got to stand up for yourself.
0:57:09 > 0:57:12If you don't learn how to pipe up, you're going home.
0:57:14 > 0:57:18We should raise a toast to Ed, though. He's the first one. To Ed.
0:57:18 > 0:57:20ALL: To Ed!
0:57:20 > 0:57:21APPLAUSE
0:57:23 > 0:57:2615 candidates remain.
0:57:26 > 0:57:32Lord Sugar's search for his business partner has begun.
0:57:34 > 0:57:35Next time...
0:57:35 > 0:57:37Your next task is all about technology.
0:57:37 > 0:57:39You're going global on this one.
0:57:39 > 0:57:40The teams get creative...
0:57:40 > 0:57:43- Meow!- Tally-ho!
0:57:43 > 0:57:46..in a 21st century task.
0:57:46 > 0:57:48SHRIEKS
0:57:48 > 0:57:4950 downloads already!
0:57:49 > 0:57:53The battle for customers goes online.
0:57:53 > 0:57:55It's a basic issue of taste, here.
0:57:55 > 0:57:58- Can you let me finish?- Susie, no.
0:57:58 > 0:58:00You lost. You shouldn't have lost this task.
0:58:01 > 0:58:02You're fired.
0:58:05 > 0:58:08Subtitles by Red Bee Media Ltd
0:58:08 > 0:58:11E-mail subtitling@bbc.co.uk