0:00:02 > 0:00:05This programme contains some strong language.
0:00:05 > 0:00:10I'm not looking for sales people. I'm looking for someone who can start a business with me.
0:00:10 > 0:00:15Heading to London, 16 of Britain's entrepreneurial elite,
0:00:15 > 0:00:17keen to start a company.
0:00:19 > 0:00:25I'm going to inject £250,000 into a business - your business.
0:00:25 > 0:00:27And you're going to run it.
0:00:27 > 0:00:30On offer, a 50/50 partnership
0:00:30 > 0:00:32with the nation's toughest investor.
0:00:32 > 0:00:37If you're going to sit in the office for three hours and do nothing, or three weeks or three months,
0:00:37 > 0:00:39I won't be a very happy bunny.
0:00:39 > 0:00:44Passionate about new money-spinning ventures, Lord Sugar's on the hunt
0:00:44 > 0:00:46for a winning business partner.
0:00:46 > 0:00:51If you see someone in this process that you think is superior, you may as well go home!
0:00:51 > 0:00:52We can do it!
0:00:54 > 0:00:57It's a deal worth fighting for.
0:00:58 > 0:01:00This is heavy!
0:01:00 > 0:01:0216 candidates...
0:01:02 > 0:01:04- Don't you understand me? - You don't understand me.
0:01:04 > 0:01:06On and on and on and on.
0:01:06 > 0:01:08..12 tough weeks...
0:01:08 > 0:01:09DOG GROWLS
0:01:09 > 0:01:11- Ted, pack it up!- Ted, chill out!
0:01:11 > 0:01:14..one life-changing opportunity.
0:01:14 > 0:01:15You're fired.
0:01:15 > 0:01:20You're fired. I don't think I could go into business with you. You're fired.
0:01:29 > 0:01:31Previously on The Apprentice...
0:01:31 > 0:01:34I want you to create a new brand of biscuit.
0:01:34 > 0:01:36..it was crunch time!
0:01:36 > 0:01:40Something's gone wrong and you need an emergency biscuit.
0:01:40 > 0:01:42Half-baked ideas...
0:01:42 > 0:01:44It's a biscuit within a biscuit.
0:01:44 > 0:01:47So what you'd do is split the biscuit up like this.
0:01:47 > 0:01:50..led Zoe's team...
0:01:50 > 0:01:52Proper biscuits.
0:01:52 > 0:01:54..to Bix Mix.
0:01:54 > 0:01:57Snap and share. Because I love you, you can have the chocolate half.
0:01:57 > 0:02:01- I love the plain one.- Really? OK.
0:02:01 > 0:02:02On Helen's team...
0:02:02 > 0:02:05Our new biscuits. Special Stars are what children are all about.
0:02:05 > 0:02:08..tea-time treats for kids.
0:02:08 > 0:02:12We want to be positioned with the mass market of biscuits.
0:02:12 > 0:02:14So go big or go home.
0:02:14 > 0:02:16In the board room...
0:02:16 > 0:02:19- We are back in business here. - ..records crumbled.
0:02:19 > 0:02:22You have got yourself an order for 800,000 units.
0:02:22 > 0:02:26Giving a ninth win to Helen.
0:02:26 > 0:02:28That is the launch of a mega product.
0:02:28 > 0:02:30For the losers, battle commenced.
0:02:30 > 0:02:34Your style is to try and slate other members of the team.
0:02:34 > 0:02:36- That's an absolute lie. - I do not lie!
0:02:36 > 0:02:38It was deja-vu for Tom.
0:02:38 > 0:02:43You keep talking about all the things that should have happened, shouldn't have gone wrong.
0:02:43 > 0:02:47- It's like a broken record. - Indeed, Lord Sugar. - But a slip from Zoe...
0:02:47 > 0:02:52I signed off the theory of the product. I'd not tasted the cheap horrible chocolate.
0:02:52 > 0:02:55You spotted it straightaway when it came back.
0:02:55 > 0:03:00- You said, "We're dead in the water." - There was no feedback about the product when it came back.
0:03:00 > 0:03:05- ..and she faced the crunch. - As team leader, you should have been in the factory. Zoe,
0:03:05 > 0:03:07- you're fired.- Thank you.
0:03:09 > 0:03:12Zoe became the tenth casualty of the boardroom.
0:03:12 > 0:03:15Now six remain
0:03:15 > 0:03:18to fight for the chance to become Lord Sugar's business partner.
0:03:28 > 0:03:30- PHONE RINGS - 6.00am
0:03:33 > 0:03:35Hello, good morning.
0:03:35 > 0:03:40'Good morning. Lord Sugar would like you to meet him at DPR Wholesalers in Enfield.
0:03:40 > 0:03:42'The cars will be there in 20 minutes.'
0:03:42 > 0:03:46Guys, the cars are leaving in 20 minutes. We're going to Enfield.
0:03:47 > 0:03:50Ten weeks in and everything to play for.
0:03:51 > 0:03:55You can make friends along the way, but you want to beat them.
0:03:56 > 0:03:57That's the way it is.
0:03:57 > 0:04:02- Helen, you might make it through this process without ever losing. - That's the aim!
0:04:09 > 0:04:12This is it. We're drawing to a close, guys.
0:04:14 > 0:04:18I'm just really happy that I've made it this far. You should be, too.
0:04:21 > 0:04:25North London. A wholesale warehouse.
0:04:27 > 0:04:31Here, traders and retailers stock up on goods to sell to the public.
0:04:31 > 0:04:33From chandeliers...
0:04:34 > 0:04:36..to sponges.
0:04:36 > 0:04:39There's profit to be squeezed from every product.
0:04:50 > 0:04:53- Good morning. - Good morning, Lord Sugar.
0:04:53 > 0:04:57This place brings back memories for me. Or something like this.
0:04:57 > 0:05:01This is where I would start off my business,
0:05:01 > 0:05:04buying merchandise, going out and selling it,
0:05:04 > 0:05:10coming back two or three times, sometimes in a day, replenishing the stocks.
0:05:10 > 0:05:14I've got you an arrangement of goods over here.
0:05:14 > 0:05:17The original retail price of that stuff was £1,100.
0:05:17 > 0:05:20I've managed to get it for 250.
0:05:20 > 0:05:23I expect you to sell that stuff as quick as possible.
0:05:23 > 0:05:27And smell which item is the best seller.
0:05:27 > 0:05:32Come back to places like this and buy some more. And just keep going.
0:05:32 > 0:05:36So this £250-worth of value here will grow.
0:05:36 > 0:05:39At the end of the two-day period,
0:05:39 > 0:05:41you'll have some stock over, which is fine.
0:05:41 > 0:05:45We'll count the value of that stock and the money in your hand
0:05:45 > 0:05:50and at the end of the task, the team that has the greatest amount of assets left
0:05:50 > 0:05:51will win.
0:05:51 > 0:05:56The team that doesn't will lose, and in that team, one of you will be fired.
0:05:57 > 0:06:00So I'm going to mix the teams up again.
0:06:00 > 0:06:03Susan, come and flip over to Venture,
0:06:03 > 0:06:06and Helen, you flip over to Logic.
0:06:07 > 0:06:11This task might sound very simple to you.
0:06:11 > 0:06:15Well, it is very simple because it's the simple principle of business.
0:06:15 > 0:06:19Turning your money over, increasing your assets.
0:06:19 > 0:06:21I don't want any excuses from anybody.
0:06:21 > 0:06:27You, for example, have got through this in the last ten weeks by the skin of your teeth.
0:06:27 > 0:06:31Enough with the innovator, designer and all this stuff.
0:06:31 > 0:06:33You're now in the thick of it, all right?
0:06:33 > 0:06:38And if you nod your head any more, I'll put you on the back seat of my bloody car!
0:06:38 > 0:06:39Everything clear?
0:06:39 > 0:06:44- Yes, Lord Sugar.- Right. Good luck. Off you go. There's your gear.
0:06:46 > 0:06:50Starting with £250-worth of wholesale goods,
0:06:50 > 0:06:54the teams have two days to build up the value of their businesses.
0:06:54 > 0:06:56Wallets, watches and purses.
0:06:56 > 0:07:0112 different sunglasses. Not different, but 12 sunglasses that are different.
0:07:01 > 0:07:04- A pressure washer. - A nodding bulldog for your car.
0:07:04 > 0:07:09To do this, they must reinvest their takings in their most profitable products
0:07:09 > 0:07:11and continue to sell them.
0:07:11 > 0:07:12A duvet set.
0:07:12 > 0:07:15We've got the prices. Put those somewhere very careful.
0:07:15 > 0:07:20Cash and the wholesale prices of any remaining stock will be added together.
0:07:20 > 0:07:22The team with the highest total wins.
0:07:22 > 0:07:28Some of these goods are really bad quality. I don't think they'll sell. It depends on the location.
0:07:28 > 0:07:32I would like to be PM for this task because I haven't been PM since task one
0:07:32 > 0:07:35and I think I should take responsibility and step up.
0:07:35 > 0:07:39- Is everybody happy?- I'm completely behind you.- Thank you so much.
0:07:39 > 0:07:43Lord Sugar is passionate about this task. It's close to his heart.
0:07:43 > 0:07:46So I put myself forward although I don't have direct expertise
0:07:46 > 0:07:49to do with this. But it's about good management
0:07:49 > 0:07:51and I can deliver on that.
0:07:51 > 0:07:52On the other team...
0:07:52 > 0:07:57I would like to put myself forward as project manager. This is what my parents do.
0:07:57 > 0:07:59Operationally, I feel I'll be stronger.
0:07:59 > 0:08:01Two volunteers.
0:08:01 > 0:08:05I have more experience operationally in terms of managing the process.
0:08:05 > 0:08:10I'm very good at picking up what can sell and what doesn't sell and I'm very good at selling.
0:08:10 > 0:08:13Bear in mind this is a product business.
0:08:13 > 0:08:17It's completely different to services. It's not managing people.
0:08:17 > 0:08:24- It's managing a process.- This is what I'm involved with, so I'd be the strongest project manager.
0:08:26 > 0:08:32- You seem to be judging it on passion and so on. We'll go with Natasha as project manager.- OK.
0:08:32 > 0:08:38I'm 100 per cent behind you, but I'd like you to trust my judgement with some of the products.
0:08:38 > 0:08:40I respect that. I'm glad you're in this team.
0:08:48 > 0:08:55The key is spotting one or two items that are going to sell. That's it.
0:08:55 > 0:08:59Their market - the whole of London.
0:09:00 > 0:09:03Could we please go to Hackney Central.
0:09:03 > 0:09:07Targeting tourists at Covent Garden, Jim...
0:09:07 > 0:09:10- You could maybe do with an umbrella? Have you got one?- No.
0:09:10 > 0:09:13..and project manager Natasha.
0:09:13 > 0:09:14Put it up there till we see.
0:09:14 > 0:09:18I think it might rain. Come on in underneath it.
0:09:18 > 0:09:21- That's a great umbrella. - Would you sell it for a tenner?
0:09:21 > 0:09:22Um...
0:09:23 > 0:09:27- I want £12 for it. Have you got £12? - I've got a tenner.
0:09:27 > 0:09:29- I'll take the tenner. - All right.- Good deal.
0:09:29 > 0:09:32First umbrella sold for £10, folks.
0:09:34 > 0:09:37A nodding dog. He nods away.
0:09:37 > 0:09:40- That's £7.50, please. - Lovely. Thank you.
0:09:40 > 0:09:46- Take good care of him!- Yes.- And give him a name?- Yes.- There we go. Have a good day!
0:09:46 > 0:09:49- We wanted a nodding dog. - They're fabulous.
0:09:49 > 0:09:51£7.50.
0:09:51 > 0:09:53Thank you very much.
0:09:54 > 0:09:58They're selling very well. They've sold their three nodding doggies
0:09:58 > 0:10:01to three unsuspecting people of appalling taste.
0:10:01 > 0:10:04Get some more! Woof, woof!
0:10:04 > 0:10:09You can walk with real purpose with an umbrella like that and point out landmarks. Big Ben!
0:10:09 > 0:10:14There's the Houses of Parliament. And a crazy Irishman selling umbrellas!
0:10:14 > 0:10:17- £10.- That would be excellent, madam. Thank you so much.
0:10:17 > 0:10:20The bulldogs have gone. The umbrellas are going well.
0:10:20 > 0:10:26- And we've had a couple of sales on the wallets and sunglasses.- Yeah.
0:10:26 > 0:10:28So we've got £72.50.
0:10:30 > 0:10:33Stupid guards are in the way! Oh, my God.
0:10:34 > 0:10:36Are they doing more walking?
0:10:38 > 0:10:44Sent door-to-door, Susan hawks duvets and towels in well-heeled west London.
0:10:46 > 0:10:49My name is Susan, from a company called Venture House Gifts.
0:10:49 > 0:10:52'The people are not here. I am the cleaner.'
0:10:52 > 0:10:54No problem. Thank you.
0:10:56 > 0:10:58OK. That was the cleaner.
0:10:58 > 0:11:01Can I just ask you a quick question?
0:11:01 > 0:11:02Hello?
0:11:08 > 0:11:09Why is no-one home?
0:11:14 > 0:11:17All these streets are exactly the same.
0:11:20 > 0:11:22That was completely unsuccessful.
0:11:22 > 0:11:26No-one's interested cos they're rubbish products.
0:11:28 > 0:11:33On the other team, heading for London's East End, Melody...
0:11:33 > 0:11:35There's a few shops here.
0:11:35 > 0:11:36..and Helen.
0:11:36 > 0:11:40I think if we're clever, what we can do is speak to retailers to say
0:11:40 > 0:11:44we can pick up products tomorrow at a discounted price,
0:11:44 > 0:11:46would you like to place an order today.
0:11:46 > 0:11:50But they must have wholesalers in place already.
0:11:50 > 0:11:56- But what we can do is undercut that price and deliver those things to you tomorrow.- Deliver them.
0:11:56 > 0:12:00- So they're getting a service as well.- Yeah.- Direct to the door.
0:12:00 > 0:12:02To test their strategy...
0:12:02 > 0:12:04Hello, sir. Nice to meet you.
0:12:04 > 0:12:09..the girls try some pricey-looking watches from their palette of products.
0:12:09 > 0:12:12The ladies' watches are £50.
0:12:12 > 0:12:16However, we want to give you a good profit margin, so we'll reduce that to £25.
0:12:16 > 0:12:22- No.- Are you sure?- I can't sell them in this shop because it's a pound shop. Everything's a pound.
0:12:23 > 0:12:25Oh, dear.
0:12:25 > 0:12:30- Right.- At one point I thought he was going to go for it there. - I did, too.
0:12:30 > 0:12:31Let's keep going.
0:12:32 > 0:12:37The first thing we've got is a duvet set in a lovely chocolate colour.
0:12:37 > 0:12:41- No, it's not our line at all. - That's not. OK,
0:12:41 > 0:12:43the second thing is a towel set.
0:12:43 > 0:12:46It's quite a good product to go with that.
0:12:46 > 0:12:50- Again, it's not our line at all. - You're not interested?
0:12:50 > 0:12:54We were thinking would you like to take a bulk order from us
0:12:54 > 0:12:58to save you a trip to your wholesalers, save delivery costs and so forth.
0:12:58 > 0:13:04- We don't have any delivery costs. All our wholesalers come to us. - They deliver direct to you?
0:13:04 > 0:13:10The whole point about retailers is they go to the wholesaler to buy their products. That's what they do.
0:13:10 > 0:13:17So why are the girls trying to target retailers and not the public, where they make their margin?
0:13:17 > 0:13:22- So is there anything we could do for you?- Not really.- You're fine.- Fine.
0:13:25 > 0:13:26I'm wondering if it's a good idea.
0:13:26 > 0:13:31Hi, there, everybody. We've got some special offers for today only.
0:13:31 > 0:13:33There's a lot of interest in the bulldogs.
0:13:33 > 0:13:38Sent by Melody to the bustling South Bank, inventor Tom.
0:13:38 > 0:13:44He's got the Union Jack on his back. Who's interested in a bulldog?
0:13:44 > 0:13:46- Five pounds.- Five pounds?!
0:13:46 > 0:13:49Oh, dear, you're very good at this, aren't you?
0:13:49 > 0:13:54Lord Sugar made it pretty clear that if I don't do well in this, I'm going home.
0:13:54 > 0:13:57Sales is not my natural arena. It's not what I'm best at.
0:13:57 > 0:14:00But I think I can do a good job and I hope to prove a point.
0:14:00 > 0:14:04- Hello, sir.- Can I have a nodding dog?- Yes, have you got £7.50 for me?
0:14:04 > 0:14:05Thank you.
0:14:05 > 0:14:10You like the doggy? I'll give you two for £12.
0:14:11 > 0:14:15- Do you have any pound coins?- I have. - Have you?
0:14:15 > 0:14:17There's your doggy.
0:14:17 > 0:14:20And now we're sold out of doggies. Hey, bye!
0:14:21 > 0:14:23I seem to be selling all right!
0:14:26 > 0:14:29Tu achetes une umbrella?
0:14:29 > 0:14:31Covent Garden.
0:14:31 > 0:14:32Pour l'homme. Grande!
0:14:32 > 0:14:34Mid-afternoon.
0:14:34 > 0:14:36Tres sophisticated!
0:14:36 > 0:14:37See?
0:14:38 > 0:14:40- Oui?- No.
0:14:40 > 0:14:45In his briefing this morning, Lord Sugar made it absolutely clear this is all about reinvesting.
0:14:45 > 0:14:50Smell what's selling best and go and buy some more. They've given no thought to that.
0:14:50 > 0:14:52And time is pressing on.
0:14:52 > 0:14:53Natasha.
0:14:53 > 0:14:57I know you know this. We're already good at selling.
0:14:57 > 0:14:59We're all really passionate.
0:14:59 > 0:15:05I think you need to step back and think about strategy for what we need to buy tomorrow.
0:15:05 > 0:15:08- We haven't selected a wholesaler. - Correct.
0:15:08 > 0:15:11But you understand why we haven't?
0:15:11 > 0:15:13- No.- Why do you think that might be?
0:15:13 > 0:15:17- Cos we don't know what products we're selling tomorrow?- Correct.
0:15:17 > 0:15:20- How are we going to find out? - We're going to speak to Susie.
0:15:20 > 0:15:26- Ask her what's going to sell?- See how she's doing. Based on what we've got left, we can make a decision.
0:15:26 > 0:15:28Just keep up with it.
0:15:28 > 0:15:30MOBILE RINGS
0:15:34 > 0:15:38- Just a wee bit of strategy? - No need to panic.
0:15:38 > 0:15:42- I'm not panicking.- You're coming across like you're panicking. - You sound defensive.
0:15:42 > 0:15:45MOBILE RINGS
0:15:45 > 0:15:47Oh, my God!
0:15:47 > 0:15:52- Hey, guys!- Hi, Susie. How's it going?- It was completely unsuccessful.
0:15:52 > 0:15:58I had so much confidence in selling door-to-door. I've sold one duvet set for £18.
0:15:58 > 0:16:00I have not stopped at all.
0:16:00 > 0:16:03Right. OK, fine. Right.
0:16:03 > 0:16:04So you're not being defensive?
0:16:04 > 0:16:07No, I'm absolutely fine.
0:16:07 > 0:16:12- So we just continue to sell these? - I'm happy for you to chip in the responsibilities as well.
0:16:12 > 0:16:15- Are you OK?- I'm fine. Honestly, I couldn't be...
0:16:15 > 0:16:19I'm delighted with what we've sold. That's the good thing.
0:16:20 > 0:16:23Hackney.
0:16:23 > 0:16:26Still chasing orders from retailers, Melody and Helen.
0:16:26 > 0:16:28- Hi.- Hello.
0:16:28 > 0:16:32- There's a king size duvet in there. - I sell something similar to this.
0:16:32 > 0:16:34Brilliant. That's really good.
0:16:34 > 0:16:38We only have nine of those left available now.
0:16:38 > 0:16:41I'm interested in these if they're the right price.
0:16:41 > 0:16:44Nobody sells cheaper than me. I am the cheapest.
0:16:44 > 0:16:50- Sure.- If you'll take nine of these, the lowest price I can sell it for is £10.
0:16:50 > 0:16:54- I can't go any lower.- I'll take them off you at £8.- I can't, sir.
0:16:54 > 0:16:59- If I went any lower than ten, it's not worth it.- We'll go for that, then.- Brilliant.
0:16:59 > 0:17:03- So £90 for nine duvets. Thank you so much, Chris.- Thank you.
0:17:03 > 0:17:06If you had more of these, I'd have given you a good order.
0:17:06 > 0:17:09How many would you buy if we came back tomorrow?
0:17:09 > 0:17:12Just to see how it goes, I'll try 30 pieces.
0:17:12 > 0:17:14- OK.- Yeah.
0:17:14 > 0:17:15- OK?- Absolutely.
0:17:16 > 0:17:21- Well done.- The key thing about this is we've got a potential order for tomorrow.
0:17:21 > 0:17:22OK.
0:17:26 > 0:17:276.00pm.
0:17:28 > 0:17:32Both teams have yet to reinvest in stock.
0:17:33 > 0:17:35- Hello?- Hello, guys, how are you doing?
0:17:35 > 0:17:37We're good, Tom. What's up?
0:17:37 > 0:17:42Just to say that I've gained £133.16.
0:17:42 > 0:17:44We've sold 130.
0:17:44 > 0:17:46So we've got about 250.
0:17:46 > 0:17:53We've now got 292.50.
0:17:53 > 0:17:59- Plus 62. Which is...- £354.50.- Yeah.
0:17:59 > 0:18:02I have sold out of the bulldogs.
0:18:02 > 0:18:06OK, Tom. I'll make a decision at the wholesaler based on that.
0:18:08 > 0:18:11- The umbrellas sold, the wallets sold.- Nodding dogs.
0:18:11 > 0:18:14Smell what sells. The nodding dog.
0:18:15 > 0:18:18We'll take 20 dogs, please. Thank you.
0:18:18 > 0:18:20Bulldogs in the bag.
0:18:20 > 0:18:24Susan is sent to restock their other best seller.
0:18:24 > 0:18:26- £130.- Thank you very much.
0:18:26 > 0:18:29But then takes a punt.
0:18:29 > 0:18:31Hello!
0:18:31 > 0:18:34- Do you have any pearly bracelets? - Yes, freshwater pearl.
0:18:34 > 0:18:37I'd like to take a couple of these.
0:18:39 > 0:18:42Oh, my God. I'm such a magpie!
0:18:42 > 0:18:47- They're very pretty. - I'd go for a few more of these. They really are popular.- Yeah?
0:18:47 > 0:18:50- I really appreciate your advice. Cash?- Perfect.
0:18:50 > 0:18:53- Thank you very much.- Take care. Bye.
0:18:55 > 0:18:57We're going to the general wholesaler.
0:18:57 > 0:18:59He doesn't sell duvets.
0:18:59 > 0:19:03So we'll have to make the trip to get duvets tomorrow.
0:19:03 > 0:19:08With £100 less to invest, project manager Melody and Helen.
0:19:08 > 0:19:11What are we getting? How many flasks?
0:19:11 > 0:19:15- We've got the flasks, we've got the travel kettle.- Yeah.
0:19:15 > 0:19:18A travel iron and a travel hairdryer.
0:19:18 > 0:19:22Why are we selling travel things? That's horrible, Melody. Horrible.
0:19:22 > 0:19:26- It's got two plastic mugs.- Would YOU buy that?- I don't see two mugs here.
0:19:26 > 0:19:27It hasn't got two mugs.
0:19:27 > 0:19:30Mugs might have swayed us, but no, put it back.
0:19:30 > 0:19:34'I feel like Melody isn't taking charge at all. She isn't organised,'
0:19:34 > 0:19:38doesn't seem to grasp the concept of what we're meant to be doing.
0:19:38 > 0:19:40- Digital alarm clock.- Yeah.
0:19:40 > 0:19:45It's a really good product. It's got a digital photo frame. That's 5.49. 20 of these.
0:19:45 > 0:19:49I wish I'd put myself forward as project manager. I want to keep a clean sheet.
0:19:49 > 0:19:55I'd have had a strategy and been organised and got on with things. At the moment, we're floundering.
0:19:55 > 0:20:00- This might be a good idea. Mobile phone emergency charger.- Mm-hmm.
0:20:00 > 0:20:02- Thank you.- Thanks. Bye.
0:20:02 > 0:20:049.00pm.
0:20:07 > 0:20:08Hiya, Tom.
0:20:08 > 0:20:10Hi!
0:20:10 > 0:20:14- This is the stock we've bought. - What have we got?- This is it.
0:20:14 > 0:20:18- We spent a third of our budget on these?- That was Melody, that one.
0:20:18 > 0:20:21That I certainly would find a bit of a risk.
0:20:21 > 0:20:24- I'm a bit confused by the randomness.- Yeah.
0:20:24 > 0:20:29One thing I said was that the nodding dogs were really popular. It's a shame we didn't get more.
0:20:29 > 0:20:32'I absolutely worked my socks off today'
0:20:32 > 0:20:37on that stand and I'm really pissed off that the money I created has been spent unwisely by Melody.
0:20:37 > 0:20:39Upstairs...
0:20:39 > 0:20:42Jim and I picked up 20 of these bad boys.
0:20:42 > 0:20:44..Susan's gamble gets an airing.
0:20:44 > 0:20:47They are gorgeous bracelets.
0:20:47 > 0:20:50I understand Lord Sugar didn't put any bracelets in the palette,
0:20:50 > 0:20:53but I've actually sold these before.
0:20:53 > 0:20:55I know that they sell.
0:21:04 > 0:21:057.45am.
0:21:05 > 0:21:09Every single person that goes past your stall has to buy something.
0:21:09 > 0:21:13I can sell anything to anybody. You know I'll give it my best.
0:21:13 > 0:21:16- Good morning!- Good morning.
0:21:16 > 0:21:21Before we start, I was thinking - I didn't get much sleep last night - going over everything.
0:21:21 > 0:21:25I know, Melody, you're an exceptionally strong sales person.
0:21:25 > 0:21:30So I was thinking is it best if I take over as project manager.
0:21:32 > 0:21:37Today needs really strong strategy and organisation.
0:21:37 > 0:21:43I appreciate that. In order to suggest that you want to sort of take the lead,
0:21:43 > 0:21:46it would suggest to me that you have a really amazing strategy.
0:21:46 > 0:21:53- I just think I would be able to give a better overview while you're actually shifting.- OK.
0:21:53 > 0:21:56No to that, because I'm project manager
0:21:56 > 0:22:01and I want to take lead of this and take responsibility as that's what I put myself up for.
0:22:01 > 0:22:02That's it.
0:22:08 > 0:22:11Ten hours for the teams to increase their value
0:22:11 > 0:22:14by selling and reinvesting in more stock.
0:22:17 > 0:22:18Hammersmith.
0:22:18 > 0:22:22Sweet, sweet, sweet. The energy is high. This is a good location.
0:22:22 > 0:22:24West London.
0:22:24 > 0:22:26Emergency phone charger, sir.
0:22:26 > 0:22:29It's really cheap. It goes for iPhones, Nokia, any phone.
0:22:29 > 0:22:32With a stall of random, untried products,
0:22:32 > 0:22:34Melody and Tom.
0:22:34 > 0:22:35£10, please.
0:22:35 > 0:22:40We're selling the best thing yet, a digital photo frame and alarm clock.
0:22:40 > 0:22:43Brilliant alarm clocks. You can have a digital photo in the clock.
0:22:43 > 0:22:48- You want this one, don't you? 15 quid. You can't go wrong. - No, I don't want that.
0:22:48 > 0:22:50Oh, come on!
0:22:51 > 0:22:54Digital alarm clock radio.
0:22:54 > 0:22:55Anybody interested?
0:22:57 > 0:22:58No?
0:22:58 > 0:22:59London's financial quarter.
0:22:59 > 0:23:03Excuse me, sir, I'm selling three products, really, really cheap.
0:23:03 > 0:23:05- No, thanks.- Are you sure?
0:23:05 > 0:23:09Putting Melody's stock on the market, Helen.
0:23:09 > 0:23:12Excuse me, sir. I've got some products... Oh, right. Thank you.
0:23:14 > 0:23:20- Excuse me, guys, I've got some products for sale. A bike light. - Sorry.- A mobile phone charger...
0:23:20 > 0:23:21Excuse me, sir. Excuse me.
0:23:21 > 0:23:24I've got some products to sell here.
0:23:24 > 0:23:27- How much is the phone charger? - It's ten pounds.
0:23:27 > 0:23:32- It's really good if you get stuck. - What if the battery runs out? - You could change that.
0:23:32 > 0:23:34- £10?- Yes.- I'll have one.- Thank you!
0:23:34 > 0:23:36Yay!
0:23:38 > 0:23:42- He's good, isn't he?- Very good looking. Moving himself.
0:23:42 > 0:23:43They're magic.
0:23:43 > 0:23:49Taking a bow at Shepherd's Bush, top products from yesterday, restocked...
0:23:49 > 0:23:51Yes, sir!
0:23:51 > 0:23:53..and already selling.
0:23:53 > 0:23:56- What's your name?- Ali.- Jim. There's the money already?
0:23:56 > 0:23:59- Yes.- What's this for?
0:23:59 > 0:24:01- The nodding dog. Where are you from? - Holland.
0:24:01 > 0:24:04Are you? It's orange for Holland as well!
0:24:04 > 0:24:08- This is actually the Dutch national umbrella.- Oh, right!
0:24:09 > 0:24:11How you doing, ladies? Come to Papa!
0:24:11 > 0:24:14I'll do you a deal right here, right now, for 25.
0:24:14 > 0:24:21- I wouldn't pay 25 for it. You've only got one colour. - You misheard me. I said 20!
0:24:21 > 0:24:25I'll package it up nice, put it in a bag. Even give you a hug and a kiss.
0:24:25 > 0:24:29- Go on, then.- You're a superstar. Thank you so much, Emily.
0:24:29 > 0:24:32I'll say this much for Jim. He's not a shy boy!
0:24:32 > 0:24:36I've never seen such an abundance of baloney.
0:24:36 > 0:24:40He's good fun. People like him. And I quite like him now, for the first time.
0:24:40 > 0:24:43- Will we do a group hug?- A group hug!
0:24:43 > 0:24:46Thank you so much! Have a great day.
0:24:46 > 0:24:48Everything must go!
0:24:48 > 0:24:50Sir, do you want something else to carry?
0:24:53 > 0:24:55At posher Portobello Market...
0:24:55 > 0:24:58Good morning! How are you?
0:24:58 > 0:25:00For your loved one, maybe?
0:25:00 > 0:25:04Having reinvested almost £100 in untried jewellery,
0:25:04 > 0:25:08Susan sets up shop with project manager Natasha.
0:25:08 > 0:25:12- How much did you spend on this lot? - They costed £1.50.
0:25:12 > 0:25:15- And you're selling those for £5. - Yep.
0:25:15 > 0:25:18Hello, ladies. Would you like to see our gorgeous bracelets?
0:25:18 > 0:25:21£20 for all four.
0:25:21 > 0:25:24- That looks gorgeous. Thank you so much.- Thank you.
0:25:24 > 0:25:2617 and you've got a deal.
0:25:26 > 0:25:29- 16.50.- 17.- She said 17!
0:25:29 > 0:25:3117. We're done.
0:25:31 > 0:25:36This is for you. Thank you so much. Have a brilliant day. Thank you.
0:25:36 > 0:25:40They're normally £6 each, but I'll do them for £5 just for you cos you're so cute!
0:25:40 > 0:25:42This one.
0:25:42 > 0:25:45- Looks gorgeous.- Thank you.- Bye!
0:25:47 > 0:25:50- Is this all our bracelets? - All of them.- Are you sure?
0:25:50 > 0:25:53- You need to tell me what you've sold.- It's in there already.
0:25:53 > 0:25:56No, only as far as the wallet. You've made other sales.
0:25:56 > 0:26:00Natasha's feeling frustrated. She hasn't had as many sales as me.
0:26:00 > 0:26:04- Natasha, you're not selling! - Susan...- We can be selling now.
0:26:04 > 0:26:08Don't argue. Carry on selling. I'll put this away and come and sell. No problem.
0:26:08 > 0:26:10Excuse me!
0:26:10 > 0:26:16'I've been working my butt off selling products and Natasha is doing nothing.
0:26:16 > 0:26:20'I know for a fact I've sold ten times more than she's sold.'
0:26:20 > 0:26:22I think that's putting her down.
0:26:22 > 0:26:25- Eight pounds. - Let him have it for a fiver.
0:26:25 > 0:26:27- My decision. I'm the boss.- A fiver.
0:26:28 > 0:26:31I'm feel I'm being quite a hard project manager.
0:26:31 > 0:26:34In this task. I'm being very directive.
0:26:34 > 0:26:38It can put people's noses out of joint, but it can bring the best out in people.
0:26:38 > 0:26:42Would you mind, next time I'm making a sale, don't jump in with a fiver.
0:26:42 > 0:26:46- Susie, stop being such an angry person.- I'm just telling you how I feel.
0:26:46 > 0:26:50- Stop embarrassing yourself.- I'm telling you how I feel.- Brilliant.
0:26:51 > 0:26:53Mid-afternoon.
0:26:54 > 0:26:58We've got enough money to reinvest. I'm really keen on reinvesting.
0:26:58 > 0:27:01Lord Sugar said smell out what's selling well.
0:27:01 > 0:27:05The item that's sold best today is the mobile phone emergency recharger.
0:27:05 > 0:27:10- Hi, Aaron, it's Helen from Logic. We spoke earlier. - 'Hello. How are you?'
0:27:10 > 0:27:14With 30 duvets to find to fill yesterday's order,
0:27:14 > 0:27:16Helen calls a linen supplier.
0:27:16 > 0:27:19I'm about to come to your wholesale.
0:27:19 > 0:27:21'We've closed already for today.'
0:27:21 > 0:27:24- You've closed for today?- 'Yes.'
0:27:24 > 0:27:25Oh, no!
0:27:25 > 0:27:27Hi, Helen, how's it going?
0:27:27 > 0:27:33Not brilliantly. I phoned the linen wholesaler and they closed at two.
0:27:35 > 0:27:38So I've managed to find someone that does them.
0:27:38 > 0:27:39Yeah?
0:27:39 > 0:27:43The one I'm going back to is the one we started off at.
0:27:43 > 0:27:46- That's miles away!- It's a bit far, yes.- Miles.- Far.
0:27:46 > 0:27:50- That's a bit of a disaster. - We're going to make £3 on each.
0:27:50 > 0:27:54- Helen...- Or should I stay here and sell the rest of the stock I have?
0:27:54 > 0:27:58I don't really know what you'd like me to do.
0:27:58 > 0:28:04My view is I want you to still go to the wholesaler. It's a risk, but that's what reinvestment is about.
0:28:04 > 0:28:05Right.
0:28:07 > 0:28:11'For some bizarre reason that I genuinely don't understand,'
0:28:11 > 0:28:13they're fixated by the duvets.
0:28:13 > 0:28:17They want to do a four-hour round trip to go and buy the duvets, take them to Hackney
0:28:17 > 0:28:22to make a very small margin and I just don't understand the logic behind it.
0:28:23 > 0:28:27While Melody's team abandon selling to reinvest...
0:28:27 > 0:28:28Hi, there. Here we go.
0:28:28 > 0:28:31I've got £70 here, sir.
0:28:31 > 0:28:33..Jim...
0:28:33 > 0:28:36- I'm here for a good time, not for a long time!- ..and Susan...
0:28:36 > 0:28:40My gorgeous bracelets. I can't go home until I sell them!
0:28:40 > 0:28:43..keep selling. Project manager, Natasha.
0:28:43 > 0:28:48- Hi, Jim, how you doing?- I've got to 175, approximately.- Fantastic.
0:28:48 > 0:28:54We're running at pretty much exactly the same. 174.65.
0:28:54 > 0:28:59- But what are we reinvesting in? - We're still carrying plenty of stock.
0:28:59 > 0:29:00Here's the deal, Natasha.
0:29:00 > 0:29:05We can't be conservative. We need to reinvest in stock. Do you agree?
0:29:05 > 0:29:09We spent quite a lot yesterday. We gambled and we invested quite a lot.
0:29:09 > 0:29:12This task is about reinvestment. He said it yesterday.
0:29:12 > 0:29:16If we reinvest in any stock, we'll be carrying too much stock.
0:29:16 > 0:29:19Stay where you are, Jim. Stay there.
0:29:19 > 0:29:24This is a reinvestment task. Smell what sells. Go and buy some more. Sell that, too.
0:29:24 > 0:29:29With your margins, you build up your profit, your stake.
0:29:29 > 0:29:35Natasha, I think, has failed to understand what this task is about.
0:29:35 > 0:29:38I'm distressed to see her make such a Horlicks of it.
0:29:39 > 0:29:42Emergency phone charger!
0:29:42 > 0:29:44Restocked and back at their pitch...
0:29:44 > 0:29:46Emergency phone charger!
0:29:46 > 0:29:47..Melody and Tom.
0:29:47 > 0:29:50Have it in your bag, plug it in, £10.
0:29:50 > 0:29:55Thank you very much, ma'am. How many would you like? Two more?
0:29:55 > 0:29:59£30, there we go. Four phone chargers, that's £40.
0:29:59 > 0:30:01Brilliant, thank you!
0:30:01 > 0:30:06Running low on goods, Jim files a stock report.
0:30:06 > 0:30:09- Hi, Jim, how you doing? - I've sold as much as I can.
0:30:09 > 0:30:11Sure I've sold another £50-60.
0:30:11 > 0:30:14But I need to go and buy product and try and sell it,
0:30:14 > 0:30:18because I'd rather try and fail than get fined and ridiculed
0:30:18 > 0:30:22by Lord Sugar, because he gave us one directive and we haven't stuck to it.
0:30:22 > 0:30:26Jim, let's try and get to the end of the task working as a team, yeah?
0:30:26 > 0:30:28We can discuss anything else in the boardroom.
0:30:28 > 0:30:31So I haven't got a problem with you going to reinvest
0:30:31 > 0:30:34and buy some clear umbrellas.
0:30:35 > 0:30:40Jim's panicking because he feels we're being too conservative.
0:30:40 > 0:30:43She really hasn't got a grasp of this task at all. I feel for her.
0:30:43 > 0:30:48She's all passion, all guns and bluster,
0:30:48 > 0:30:52but no direction, no conviction, no clue.
0:30:52 > 0:30:55How many wallets have we got left?
0:30:55 > 0:30:59I see past the bravado and the passion, and there's nothing there.
0:30:59 > 0:31:01It's unfortunate. There's nothing there.
0:31:01 > 0:31:0620, 40, 60, 80, 200.
0:31:06 > 0:31:09After driving across London to buy duvets,
0:31:09 > 0:31:12it's back to Hackney for Helen.
0:31:12 > 0:31:18Hi, Chris! I'm stuck in traffic. We should be with you very soon.
0:31:18 > 0:31:24- 'I've already closed!'- Oh, have you already had to go? Right.
0:31:26 > 0:31:29That's a shame.
0:31:31 > 0:31:36A stock-take at 6pm will tot up the teams' assets.
0:31:38 > 0:31:40Every penny will count.
0:31:43 > 0:31:48- Thank you very much.- There's 20.92. I'm in a massive hurry.
0:31:52 > 0:31:58I have 23 umbrellas, and ironically 23 minutes left.
0:31:58 > 0:32:00Ladies, would you like some bracelets?
0:32:00 > 0:32:03End-of-day prices of just £3!
0:32:03 > 0:32:05Got some great things here,
0:32:05 > 0:32:07great things towards the end of the day.
0:32:07 > 0:32:10If you want to take the towel,
0:32:10 > 0:32:13I'll work out an even better price for you.
0:32:13 > 0:32:16Thank you so much, have a good day. Give me five.
0:32:16 > 0:32:17Sorry, madam.
0:32:22 > 0:32:25SIGHS
0:32:28 > 0:32:30Six o'clock.
0:32:37 > 0:32:41What a painful way to finish a task.
0:32:41 > 0:32:45Trading over, assets frozen.
0:32:46 > 0:32:48I'm totally happy with what I've done.
0:32:48 > 0:32:52I'm just not happy with the fact that Natasha didn't listen
0:32:52 > 0:32:53to my warnings earlier.
0:32:53 > 0:32:56I purposefully put my neck on the line for this task.
0:32:56 > 0:32:58I reinvested yesterday.
0:32:58 > 0:33:01Lord Sugar wants us to make cash, and I've made cash.
0:33:01 > 0:33:04'Natasha has been all over the place with regards strategy.'
0:33:04 > 0:33:08She doesn't know anything, she was an awful project manager.
0:33:08 > 0:33:11I think I put myself forward this morning as project manager
0:33:11 > 0:33:14because I thought we needed a clear strategy for today.
0:33:14 > 0:33:18I felt I knew how this day was going to end up, and it's proven me right.
0:33:18 > 0:33:20Helen asked me earlier today
0:33:20 > 0:33:24whether she wanted to take over as project manager. I thought that was insane.
0:33:24 > 0:33:27I'm not going to know how the other team has done,
0:33:27 > 0:33:32but hopefully I've done my best as project manager to ensure we've done the right thing.
0:33:49 > 0:33:51You can go through to the boardroom now.
0:34:04 > 0:34:06Good afternoon.
0:34:06 > 0:34:09ALL: Good afternoon, Lord Sugar.
0:34:09 > 0:34:15Well, this task is all about going out, selling, reinvesting,
0:34:15 > 0:34:20turning your money over. Smelling what's selling. That's the bottom line.
0:34:20 > 0:34:25And I hope from what I'm going to hear, you signed on to the plot.
0:34:25 > 0:34:27Logic.
0:34:28 > 0:34:30Team leader, Melody. Yeah?
0:34:30 > 0:34:33I hadn't been team leader since the first week,
0:34:33 > 0:34:37so I thought it was my time, really, to take responsibility.
0:34:37 > 0:34:40Yep. And was she a good team leader?
0:34:40 > 0:34:43- No, she was a terrible team leader. - Right.
0:34:43 > 0:34:46There was no strategy, our planning session basically
0:34:46 > 0:34:49consisted of Melody giving another long-winded speech
0:34:49 > 0:34:52with no substance or information in it whatsoever.
0:34:52 > 0:34:54We didn't know what we were doing.
0:34:54 > 0:34:56What strategy are we talking about here?
0:34:56 > 0:34:59Because I went to the trouble to actually stand there
0:34:59 > 0:35:03and spell out to you exactly what this task was about.
0:35:03 > 0:35:07Yeah? I was speaking English, I hope. So you should've got it.
0:35:07 > 0:35:08So what's the strategy?
0:35:08 > 0:35:11The strategy was, should we sell to the public or should
0:35:11 > 0:35:14we sell to retailers? And also, on the second day...
0:35:14 > 0:35:18Helen, hold on. Take me back to basics here.
0:35:18 > 0:35:19This is all a margin game.
0:35:19 > 0:35:22Buy something for a pound, and sell it, hopefully,
0:35:22 > 0:35:25for £1.50 or £2 and you make a profit.
0:35:25 > 0:35:28OK? Why are you going into retailers?
0:35:28 > 0:35:32- They can go to wholesalers like you can also!- Yes, yes. - What do they need you for?
0:35:32 > 0:35:35Lord Sugar, if I may, I can explain myself.
0:35:35 > 0:35:37As team leader, I suggest you do.
0:35:37 > 0:35:42After the first shop, we realised they were wanting to buy at wholesale prices,
0:35:42 > 0:35:45we want to sell at retail prices, however, the retailer we went to,
0:35:45 > 0:35:48it worked out because he then placed an order.
0:35:48 > 0:35:52- Placed an order? - Well, he said, "If you bring me more stock tomorrow, I can buy."
0:35:52 > 0:35:55Also, Lord Sugar, I made sure every single sale
0:35:55 > 0:35:57we made was above the wholesale prices.
0:35:57 > 0:35:59Did I hear that you went into Poundland?
0:35:59 > 0:36:05- We went into a pound shop. - Do you get the plot there?
0:36:05 > 0:36:08It says in the front of the shop, "We sell things for a pound."
0:36:08 > 0:36:10Even I worked that out.
0:36:10 > 0:36:13I worked that out, that nothing you had there could be sold
0:36:13 > 0:36:15to somebody for them to sell for a pound.
0:36:15 > 0:36:23Lord Sugar, following your pep talk in the morning, I took the risk of going...
0:36:23 > 0:36:28I'm happy to go to the South Bank on my own and try and sell, sell, sell as hard as I can.
0:36:28 > 0:36:32I don't believe it's my greatest strength, but I believe I can do it,
0:36:32 > 0:36:36and I had something to prove to yourself that I could, and I sold very well on that day.
0:36:36 > 0:36:38You sold things like a nodding dog.
0:36:38 > 0:36:43I sold all three of them within half an hour. They were the bestselling products.
0:36:43 > 0:36:46- I take it you replenished them, did you?- No.
0:36:50 > 0:36:53- Er, Venture.- Project manager, yep. - Yeah. Natasha.
0:36:53 > 0:36:56Put yourself forward or what?
0:36:56 > 0:36:59Put myself forward strongly, I felt really hungry for it.
0:36:59 > 0:37:03I wanted the opportunity to grab it operationally.
0:37:03 > 0:37:07Susan, I understood your appraisal of my selection of merchandise
0:37:07 > 0:37:09was not very good.
0:37:09 > 0:37:13You felt I'd provided you with a load of toot.
0:37:13 > 0:37:15If it was, why did you go to Kensington?
0:37:15 > 0:37:17Well, the products I took with me,
0:37:17 > 0:37:22the duvet covers and the towels, I thought it could be sellable
0:37:22 > 0:37:27to homes, but in my honest opinion, I don't think I did a very good job.
0:37:27 > 0:37:31- No, you didn't, you sold 18 quid's worth. - Exactly. I honestly really tried.
0:37:31 > 0:37:33Duvets in Knightsbridge.
0:37:35 > 0:37:39So at the end of the day, you had taken a lot of money,
0:37:39 > 0:37:41and you went off buying some more stuff.
0:37:41 > 0:37:46- Correct. We bought nodding dogs. - You found some more nodding dogs. - Correct.
0:37:46 > 0:37:50Next day, Susan and I went to Portobello Market,
0:37:50 > 0:37:52and Jim went to Shepherd's Bush.
0:37:52 > 0:37:58- Jim sold brilliantly.- Did fantastic. - I don't know whether you just kissed the Blarney Stone
0:37:58 > 0:38:02or whether you swallowed it whole, but it was a tour de force, as they say.
0:38:02 > 0:38:06- I think I'm charming and resilient, and wouldn't mind...- Modest, also.
0:38:06 > 0:38:08Well, you do get a lot of knockbacks,
0:38:08 > 0:38:11I would just keep on going like a nodding dog.
0:38:11 > 0:38:14So you're doing well, he's sold brilliantly,
0:38:14 > 0:38:17so what did you do about replenishing stock the next time?
0:38:17 > 0:38:21- We were carrying a lot of stock. - So did you reinvest?- We did.
0:38:21 > 0:38:23How much did you spend?
0:38:23 > 0:38:27- Too late, just over £20.- 20 quid? - I made a decision.
0:38:27 > 0:38:31- Are you having a laugh or what? - No, I made a decision,
0:38:31 > 0:38:34because I went heavy on day one with the reinvestment.
0:38:34 > 0:38:36I was like a broken record, "we need to reinvest,
0:38:36 > 0:38:40""we need to reinvest", but if you've got a dominant personality
0:38:40 > 0:38:44who keeps saying "Jim, we need to shift the stock we have, that's all I want to hear,"
0:38:44 > 0:38:49- it's very difficult to push treacle up a hill.- I tried to explain to you when I set this task.
0:38:49 > 0:38:54There's no shame in having any stocks left over at the end of the day
0:38:54 > 0:38:58because what we're doing is replicating a business, yeah?
0:38:58 > 0:39:00I started you off, you go out, replenish your stocks.
0:39:00 > 0:39:04You go and buy more stuff, you replenish your stocks.
0:39:04 > 0:39:08Buy more stuff because you're smelling what's selling. Then go to bed that night
0:39:08 > 0:39:12and you've got stock left to start the next morning. It just so happens we had to draw a line in it here.
0:39:12 > 0:39:16I'm not bothered whether you had some stock left over!
0:39:16 > 0:39:19- I do understand that, but I also...- 22 quid?
0:39:20 > 0:39:24Replenishment, that's a total waste of time as far as I'm concerned.
0:39:24 > 0:39:28This is all about courage, really, whether you've got the balls
0:39:28 > 0:39:32to know and smell what's going on in business.
0:39:32 > 0:39:34This is what I'm looking for amongst you lot here,
0:39:34 > 0:39:38- and you've shown no courage, quite frankly.- We didn't sell the stock.
0:39:38 > 0:39:43I don't care what the figures are now, you knock 100 quid off from a fine as far as I'm concerned.
0:39:49 > 0:39:53OK, Karren, let's get some numbers here. Can you tell me about Logic?
0:39:53 > 0:39:59OK, well, Logic's total sales and stock was £1,204.
0:39:59 > 0:40:05Their total purchases were £476,
0:40:05 > 0:40:10which made the total assets £728.
0:40:16 > 0:40:24- Nick.- So, Venture, total sales and stock totalled £1,154.
0:40:24 > 0:40:29Purchases £303, but then we have the fine.
0:40:33 > 0:40:37Which brought the assets in at £751.
0:40:39 > 0:40:45OK. Even with the fine. £751 plays £728.
0:40:45 > 0:40:47You won. OK?
0:40:47 > 0:40:50- You won.- I understand what you're saying, Lord Sugar.
0:40:50 > 0:40:52It's not a great win.
0:40:52 > 0:40:55I have to stick by my rules because I'm an honest trader, you've won.
0:40:55 > 0:41:00But there's no balls, no guts, no reinvestment.
0:41:00 > 0:41:02I tell you what, I had a treat lined up for you,
0:41:02 > 0:41:07you were going to go by helicopter down to Goodwood and ride in some vintage cars, but forget that.
0:41:07 > 0:41:11Just get back to the house and I'll see you on the next task.
0:41:19 > 0:41:21- One of you will be going today. - Thank you.
0:41:41 > 0:41:43For the winners, a hollow victory.
0:41:43 > 0:41:48If I was going to review my own performance, I think I had a good grip on day one.
0:41:48 > 0:41:50Day two, got to the market,
0:41:50 > 0:41:53and Susie, I'll be straight down the line with you.
0:41:53 > 0:41:57You couldn't have stressed me out more. I felt I was managing a child all day
0:41:57 > 0:42:00because of the way you were acting.
0:42:00 > 0:42:02You were stressing, you were getting moody.
0:42:02 > 0:42:07The reason I was stressed out with you is cos I didn't see you sell as hard as I did.
0:42:07 > 0:42:10I just feel like you're saying this purposefully to shift
0:42:10 > 0:42:14- the blame on someone else for your mistakes.- I'm being factual, Susan.
0:42:14 > 0:42:17I couldn't trust you to just get on and do the job.
0:42:17 > 0:42:20So you're telling me the reason we couldn't have the treat,
0:42:20 > 0:42:25- the reason you missed the point as project manager, is because of me. - Taken to the extreme.
0:42:25 > 0:42:28Yeah, absolutely. Because we're a team.
0:42:28 > 0:42:29Understood.
0:42:30 > 0:42:33You just can't handle the pressure.
0:42:45 > 0:42:51Realistically, duvet man has got us, you know, has nailed us,
0:42:51 > 0:42:52because we wasted time on it.
0:42:52 > 0:42:54'I've got a lot riding on this task.'
0:42:54 > 0:42:57I've been warned by Lord Sugar,
0:42:57 > 0:42:59and I feel Helen and Melody have really let me down.
0:42:59 > 0:43:04We've lost the task, but I did everything you wanted,
0:43:04 > 0:43:05everything expected of me.
0:43:05 > 0:43:08'Melody didn't understand this task at all.
0:43:08 > 0:43:10'She seemed about ten paces behind me and Tom.'
0:43:10 > 0:43:14It's very difficult to respect your leader and follow them
0:43:14 > 0:43:19- when she hasn't got a clue what she's talking about.- At the beginning of the second day,
0:43:19 > 0:43:22you asked me whether you could take my job.
0:43:22 > 0:43:24I let it wash over me and we carried on.
0:43:24 > 0:43:27You were very resilient, to give you credit.
0:43:27 > 0:43:30It is very difficult
0:43:30 > 0:43:34when the people you're managing don't believe in you at all.
0:43:34 > 0:43:38Yes, we've lost this task, and yes, I was project manager,
0:43:38 > 0:43:39and yes, I made some mistakes.
0:43:39 > 0:43:41I needed the support from my teammates
0:43:41 > 0:43:44and the support just wasn't there.
0:43:44 > 0:43:50So...I'm not going anywhere.
0:44:05 > 0:44:07PHONE RINGS
0:44:07 > 0:44:10- Hello?- Could you send the three of them in, please?
0:44:10 > 0:44:13Yes, Lord Sugar.
0:44:13 > 0:44:16You can go through to the boardroom now.
0:44:30 > 0:44:33Helen, we haven't spoken much in the last ten weeks.
0:44:33 > 0:44:36You've never been in a position like this before.
0:44:36 > 0:44:37That's right, Lord Sugar.
0:44:37 > 0:44:41I heard there was like a, kind of, for want of a better word,
0:44:41 > 0:44:44on day two, a coup in the kitchen, where you actually
0:44:44 > 0:44:46wanted to take over. Is that right?
0:44:46 > 0:44:50Yes. I felt Melody lost control, she seemed to be floundering a bit.
0:44:50 > 0:44:51Very unusual thing.
0:44:51 > 0:44:58It's actually never happened before, from my memory. Someone actually saying, "I wish to take control."
0:44:58 > 0:45:01I basically stayed up all night worrying about it
0:45:01 > 0:45:06and thought I might be better to run the task. I should have put myself forward from the beginning.
0:45:06 > 0:45:11- What would your plan have been? - I wanted to get massive orders from retailers,
0:45:11 > 0:45:15not little ones like we did do.
0:45:15 > 0:45:17I think I've shown in the past, in previous tasks,
0:45:17 > 0:45:20I do tend to go for the big orders and take a bit of a risk.
0:45:20 > 0:45:26Helen, do you think these retailers have just arrived from the moon?
0:45:26 > 0:45:28What chances would you have
0:45:28 > 0:45:31unless you were manufacturing something yourself
0:45:31 > 0:45:35or finding something that a retailer couldn't have got themselves?
0:45:35 > 0:45:38When did you get the plot that going to retailers wasn't on?
0:45:38 > 0:45:44She didn't, obviously, cos she's still saying that's what she would've done.
0:45:44 > 0:45:50- Melody, you positively embraced what Lord Sugar is calling the retail strategy.- That's partly true.
0:45:50 > 0:45:54Tom, on day one, you had the nodding dogs, you sold them very quickly.
0:45:54 > 0:45:58- Was your reaction? "Should we buy some more?"- I phoned the others to say what was selling well.
0:45:58 > 0:46:00Why didn't you get more nodding dogs?
0:46:00 > 0:46:05Because I didn't want to prioritise a wholesaler just for nodding dogs.
0:46:05 > 0:46:08I wanted to prioritise a wholesaler for electronic items,
0:46:08 > 0:46:10which actually turned out to be quite good,
0:46:10 > 0:46:14- as we ended up with products that sold well. - How did you know the electronics...?
0:46:14 > 0:46:18The whole principle of this thing is to replenish what you know has sold.
0:46:18 > 0:46:22- Yes.- You were supposed to smell what is selling!
0:46:22 > 0:46:25I've absolutely sold my socks off in this task, Lord Sugar,
0:46:25 > 0:46:28and I feel really let down by both Helen and Melody.
0:46:28 > 0:46:32Firstly, they didn't listen to me about the nodding dogs,
0:46:32 > 0:46:34and make an order for those or find a buyer.
0:46:34 > 0:46:37Secondly, they wasted time on the first afternoon
0:46:37 > 0:46:39going into pound shops and other retailers.
0:46:39 > 0:46:42Next, they became obsessed with what I was told was
0:46:42 > 0:46:45a full-on, definite order for duvets.
0:46:45 > 0:46:47Talk me through this duvet deal.
0:46:47 > 0:46:49He placed an order for 30.
0:46:49 > 0:46:53I found a supplier but then they'd closed
0:46:53 > 0:46:55by the time I could go to them.
0:46:55 > 0:46:57So then I found another supplier...
0:46:57 > 0:47:00In order to fulfil this fool's errand,
0:47:00 > 0:47:02Helen had to go all the way back to Enfield,
0:47:02 > 0:47:04which meant that on the second day, Helen
0:47:04 > 0:47:08only spent about two, maybe two and a half hours actually selling.
0:47:08 > 0:47:11- Yeah. You wasted half the day running back and forth. - That's right.
0:47:11 > 0:47:15You are the clever businesspeople that put themselves forward here.
0:47:15 > 0:47:18I'm not even going to go with how much the petrol cost
0:47:18 > 0:47:20to go backwards and forwards.
0:47:20 > 0:47:23But I'd have said you would have wiped out the 30-odd pounds.
0:47:23 > 0:47:28I don't wish to upset you further, but the retailer was closed.
0:47:28 > 0:47:30- What, when they got back?- Yes.
0:47:32 > 0:47:37Which of you three brain surgeons here allowed this to happen?
0:47:37 > 0:47:39- What I want to make...- Tom, you'll plead the Fifth Amendment,
0:47:39 > 0:47:41saying you knew nothing about it.
0:47:41 > 0:47:45I'll plead that, but I'm also going to say that I am personally responsible
0:47:45 > 0:47:49because I didn't completely yell it down as soon as I heard about it.
0:47:49 > 0:47:54- You said we should make the order! - You've not done much yelling down in the last ten weeks, have you?
0:47:54 > 0:47:58- Correct.- How many times have we discussed, you and I,
0:47:58 > 0:48:01that you kind of whispered your idea to somebody
0:48:01 > 0:48:03and they didn't take no notice of you?
0:48:03 > 0:48:05Exactly. Exactly.
0:48:05 > 0:48:07And that leaves it to you two here, then.
0:48:07 > 0:48:11I'll make it clear that before I left Canary Wharf, I phoned Melody to say,
0:48:11 > 0:48:15"Are you sure you want me to go to this retailer? We won't make a lot of margin from it,
0:48:15 > 0:48:18"I think I'd be best staying here." Melody said, "Yes, go."
0:48:18 > 0:48:21- And my...- I wasn't involved in that conversation.
0:48:21 > 0:48:24And my... Well, you were, actually. You were right there, next to me.
0:48:24 > 0:48:27The point that I want to make, is that Helen -
0:48:27 > 0:48:31who put herself forward as project manager over my role -
0:48:31 > 0:48:34hadn't checked what time this wholesaler closed.
0:48:34 > 0:48:37- You were in charge, this is your strategy, your plan.- Absolutely.
0:48:37 > 0:48:41And I had a strategy. However, if you are going somewhere,
0:48:41 > 0:48:44perhaps it's not much to ask from a person who wanted to take my job
0:48:44 > 0:48:46to check what time they shut.
0:48:46 > 0:48:49Lord Sugar, it would be naive of me to come into this process
0:48:49 > 0:48:52and think that I could never make a mistake.
0:48:52 > 0:48:54The first day, I take responsibility for the fall.
0:48:54 > 0:48:57For that, for the first day, I believe I should be fired,
0:48:57 > 0:48:59if you're just looking at the task.
0:48:59 > 0:49:03However, I think that it's a bit unfair for everyone to suddenly be like,
0:49:03 > 0:49:07"Oh, we had all these grand plans. You're a rubbish project manager."
0:49:07 > 0:49:10And no-one came with any grand plans, no-one had a grand plan.
0:49:10 > 0:49:13- That's it!- Well, I had a grand plan. - The problem was...
0:49:13 > 0:49:17I had a plan and Tom talked you out of making some complete disasters as well.
0:49:17 > 0:49:21- We went to retailers, which was an issue. It was your idea. - You went to the pound shop!
0:49:21 > 0:49:25That was one shop, it took us five minutes, the guy said no and we left.
0:49:25 > 0:49:29That certainly didn't take four hours, which is what it took you and your mistake.
0:49:29 > 0:49:32I'm going to go through some more stuff with Karren
0:49:32 > 0:49:34and also consult with Nick a little bit.
0:49:34 > 0:49:37Would you step outside? And I'll call you back in shortly.
0:49:46 > 0:49:48Helen has shown, over the past ten weeks,
0:49:48 > 0:49:51that she's a very good organiser.
0:49:51 > 0:49:55But this retail session took their eye completely off the ball.
0:49:57 > 0:49:59Tom... I don't know. He... It...
0:49:59 > 0:50:03It's constantly the nodding hindsight man, really.
0:50:03 > 0:50:07You know, he has tried to do things that don't actually come naturally to him
0:50:07 > 0:50:10and on selling on this task, he was good.
0:50:10 > 0:50:11Melody...
0:50:11 > 0:50:16I mean, look, maybe somewhere amongst all of that jabber,
0:50:16 > 0:50:18she may be talking a bit of sense.
0:50:18 > 0:50:20I think if you went into business with Melody,
0:50:20 > 0:50:24your board meetings would be a very, very long affair.
0:50:25 > 0:50:27PHONE RINGS
0:50:27 > 0:50:28Hello?
0:50:28 > 0:50:32- Yeah, send the three of them in again, please. - Lord Sugar will see you now.
0:50:43 > 0:50:48So normally at this time in the process here,
0:50:48 > 0:50:52I start to take into account what I've observed in the past ten weeks.
0:50:52 > 0:50:53Melody.
0:50:53 > 0:50:54Yeah.
0:50:54 > 0:50:57Pushing this task to one side,
0:50:57 > 0:51:00tell me what makes you a deserving person to remain in the process.
0:51:00 > 0:51:03Lord Sugar, some say, "The best things in life are free,"
0:51:03 > 0:51:06but I say, "The best things in life are earned."
0:51:06 > 0:51:09The first week, I took the greatest risk that there is,
0:51:09 > 0:51:12put myself forward as project manager in the first week,
0:51:12 > 0:51:15to manage people I'd not met before, made very important decisions
0:51:15 > 0:51:17and that's what I believe won us the task.
0:51:17 > 0:51:19- In the second week...- Was it?
0:51:19 > 0:51:23No, it wasn't. It was my idea to do fruit salad and I ran the factory.
0:51:23 > 0:51:25Listen, it's my turn to speak.
0:51:25 > 0:51:28OK, I take your point that you put yourself forward
0:51:28 > 0:51:30on the first task in this process.
0:51:30 > 0:51:33Got that, agree. You know, you got some brownie points there.
0:51:33 > 0:51:38In Paris, for example, I made all those appointments, bar two.
0:51:38 > 0:51:42You made the appointments in Paris, Melody, but kept them to yourself.
0:51:42 > 0:51:45However, you were the highest salesperson.
0:51:45 > 0:51:47Lord Sugar, listen...
0:51:47 > 0:51:49the point is this - there's not many people who,
0:51:49 > 0:51:52at the age of 26 can say they've got 13 years' experience
0:51:52 > 0:51:54in the business that they're in.
0:51:54 > 0:51:58- I started the work that I've been doing at the age of 13. - 13 years? That means you were 13?
0:51:58 > 0:52:01- Yes, Lord Sugar. I began... - What was it, milk, then?
0:52:01 > 0:52:03Well, I was in...
0:52:03 > 0:52:06I set up one of the world's most successful democratic bodies.
0:52:06 > 0:52:09Lord Sugar, the project that I was involved with last year
0:52:09 > 0:52:11was on the Queen's Speech on Christmas Day.
0:52:11 > 0:52:13I wouldn't be here if I didn't think...
0:52:13 > 0:52:18Yeah, all right. OK. Got it. I've got it. I've got it.
0:52:18 > 0:52:19Helen?
0:52:19 > 0:52:23I think, in the last ten weeks, that I've obviously proved myself,
0:52:23 > 0:52:24cos I've won every single task.
0:52:24 > 0:52:28Well, you've been in the winning team. You haven't WON every single task.
0:52:28 > 0:52:30You think you won every task?
0:52:30 > 0:52:32I've been instrumental in each team for winning the task.
0:52:32 > 0:52:36On a couple of the tasks, I brought record-breaking figures
0:52:36 > 0:52:39into the boardroom, so I've made a lot of money.
0:52:39 > 0:52:43It's a bit of a disadvantage now, cos I haven't had a chance to talk to you.
0:52:43 > 0:52:48I've read your CV and you're basically an assistant,
0:52:48 > 0:52:51aren't you, to a senior director?
0:52:51 > 0:52:54I'm an executive assistant to a chief exec, yeah.
0:52:54 > 0:52:57And you say in here that one of your biggest regrets
0:52:57 > 0:52:59is waiting till now to set up a business.
0:52:59 > 0:53:01That's right, yes. I've always to...
0:53:01 > 0:53:04- Have you always worked for someone, yeah?- I have.
0:53:04 > 0:53:07The point is, you don't spring out of bed one Monday morning saying,
0:53:07 > 0:53:10"Oh, I fancy starting a business, I'm going to do that."
0:53:10 > 0:53:13- No.- You have to have an idea and, more to the point,
0:53:13 > 0:53:14you have to have some experience.
0:53:14 > 0:53:17So I come back and ask you, what is your experience?
0:53:17 > 0:53:19I was at the top of one of the biggest PRCs in the North.
0:53:19 > 0:53:22I know how businesses are run.
0:53:22 > 0:53:24You won't need to babysit me or listen to speeches.
0:53:24 > 0:53:27I can see where a business is going to go to
0:53:27 > 0:53:30and I have experience of working for successful businesses.
0:53:30 > 0:53:31Yeah.
0:53:31 > 0:53:35Tom... Now, you're a bit of an innovator, an inventor.
0:53:35 > 0:53:38You've made stuff, had a product, had a business and all that stuff.
0:53:38 > 0:53:42If I was just to read, on paper, what you're all about...
0:53:42 > 0:53:45you're kind of right up my alley.
0:53:45 > 0:53:48It's products, I'm a product man, always have been.
0:53:48 > 0:53:52But in the last ten weeks, you've sat there...
0:53:52 > 0:53:56- Mm-hm.- ..telling me, after the event, you've seen problems.
0:53:56 > 0:54:00- You've seen problems today. - And I've seen solutions too late.
0:54:00 > 0:54:03- For that, I apologise. - So is that a fault of yours, then?
0:54:03 > 0:54:06I know that you've commented on sometimes I get rolled over,
0:54:06 > 0:54:09but I really believe in myself and I really want to stay in this process.
0:54:09 > 0:54:12I have a huge amount to show you.
0:54:12 > 0:54:15I believe that Helen and Melody have shown their business naivety in this task.
0:54:15 > 0:54:20But then when you realise that Helen has never actually started her own business,
0:54:20 > 0:54:23works for a very successful CEO as a support,
0:54:23 > 0:54:25but has never started her own business,
0:54:25 > 0:54:29and Melody runs a business which, unsurprisingly,
0:54:29 > 0:54:31is all to do with talking.
0:54:31 > 0:54:32It's not actually. It's not.
0:54:32 > 0:54:36To be honest, none of us really understand what you do, Melody.
0:54:36 > 0:54:37That's disrespectful.
0:54:37 > 0:54:41- This is an amazing opportunity. - I know it is. Don't have to tell me.
0:54:41 > 0:54:44- You don't have to tell me, I know. - I sacrificed a huge amount...
0:54:44 > 0:54:47This is the opportunity of a lifetime for someone, yeah?
0:54:47 > 0:54:50That's why I've got to be so careful as to who gets it.
0:54:50 > 0:54:54I'm showing my passion, Lord Sugar. I'm showing my core of steel.
0:54:54 > 0:54:55Hmm.
0:54:57 > 0:55:00Well, listen, you three.
0:55:00 > 0:55:05You've given me a bit of a dilemma to consider here.
0:55:06 > 0:55:07Melody...
0:55:07 > 0:55:10I have difficulty in understanding what you do.
0:55:10 > 0:55:15I have difficulty in understanding, frankly, what...
0:55:15 > 0:55:17we're going to do, if we ever had a business.
0:55:18 > 0:55:21Helen, this...
0:55:21 > 0:55:23retail strategy thing was wrong.
0:55:24 > 0:55:27It was totally wrong, could never have worked -
0:55:27 > 0:55:29there was a flaw in what you were talking about.
0:55:29 > 0:55:34The most simple principle of business and you make a big mistake.
0:55:36 > 0:55:39Tom, I don't know how many times - I sound like a broken record now -
0:55:39 > 0:55:44how many more times I've spoken about "your last chance", "you're not showing yourself".
0:55:45 > 0:55:48Whether this is the last time...
0:55:48 > 0:55:51that we're going to see each other in this process
0:55:51 > 0:55:54very much depends on how much weight I give to the fact
0:55:54 > 0:55:59that you did try to show me something that you claim not to be good at, and that is selling.
0:55:59 > 0:56:00Mm-hm.
0:56:00 > 0:56:02That's to your credit.
0:56:06 > 0:56:10The person that's going today, that doesn't necessarily mean
0:56:10 > 0:56:12that they're a failure in any way or form.
0:56:12 > 0:56:16It means... they're not made for me, really.
0:56:16 > 0:56:21And on that basis, I have to say that...
0:56:21 > 0:56:25it is with regret...
0:56:25 > 0:56:27Melody, that you're fired.
0:56:30 > 0:56:32Thank you, Lord Sugar. Nick, Karren.
0:56:43 > 0:56:47Well, we have a woman of exceptional ability there, I think.
0:56:47 > 0:56:51But it is a cruel process here.
0:56:51 > 0:56:56- Of you go, back to the house. I'll see you on the next task. - Thank you, Lord Sugar.- Thank you.
0:57:14 > 0:57:19Lord Sugar and I won't be going into business right now,
0:57:19 > 0:57:21but perhaps our paths will cross again
0:57:21 > 0:57:25and then I can really tell him what I do, which is more than just talking.
0:57:29 > 0:57:30GASPS
0:57:30 > 0:57:32Hell's bells!
0:57:32 > 0:57:33Hello, Suze.
0:57:35 > 0:57:37You are absolutely invincible.
0:57:37 > 0:57:40- How many times have you been in the boardroom?- Three in a row.
0:57:40 > 0:57:42Tom was slightly naughty,
0:57:42 > 0:57:45so I'm still learning to forgive him on that one.
0:57:46 > 0:57:48It's the final five.
0:57:48 > 0:57:50It's a hell of an achievement. Congratulations.
0:57:50 > 0:57:52Yeah, well done, guys.
0:57:53 > 0:57:58In the fight for Lord Sugar's quarter-million-pound investment,
0:57:58 > 0:58:01five candidates remain.
0:58:02 > 0:58:04Next time...
0:58:04 > 0:58:07Your task is to create the next fast-food restaurant.
0:58:07 > 0:58:10..London gets two more restaurants...
0:58:10 > 0:58:11Too much cheese.
0:58:11 > 0:58:14I already had my idea of having traditional...
0:58:14 > 0:58:15Oi, I'm not finished, Natasha!
0:58:15 > 0:58:18Didn't Columbus discover the potato in America?
0:58:18 > 0:58:20..some tough customers...
0:58:20 > 0:58:22- Service!- A bit slow.
0:58:22 > 0:58:23It's a bit messy.
0:58:23 > 0:58:25..and no tips.
0:58:25 > 0:58:29The stuff must be good. It must taste good, it must look good.
0:58:30 > 0:58:32You're fired.
0:58:52 > 0:58:55Subtitles by Red Bee Media Ltd
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