0:00:02 > 0:00:04THIS PROGRAMME CONTAINS SOME STRONG LANGUAGE
0:00:04 > 0:00:09Everybody who watches The Apprentice thinks they can do better. I'm convinced I know what it takes,
0:00:09 > 0:00:13so tonight you're all going to get the world premiere of my seminar,
0:00:13 > 0:00:15How To Get Hired.
0:00:15 > 0:00:19It's a ten-step programme to getting that £250,000 deal.
0:00:21 > 0:00:24Think you know what it takes to win the next Apprentice?
0:00:24 > 0:00:27It's not about getting a six-figure-salary job with me.
0:00:27 > 0:00:31It's going to be about you providing your own salary.
0:00:33 > 0:00:36Have you ever wondered how to walk across that bridge?
0:00:36 > 0:00:38We can do it. Let's go!
0:00:38 > 0:00:41How to run around and sell things at the same time?
0:00:41 > 0:00:43I'm not the person you should be bringing in.
0:00:43 > 0:00:46And how to use mind games in the board room?
0:00:46 > 0:00:48You're fired.
0:00:48 > 0:00:51Well, I've got all the answers.
0:00:51 > 0:00:56I'm going to inject £250,000 into a business - your business, and you're going to run it.
0:00:56 > 0:00:59Nobody's ever taught ME how to run a business.
0:00:59 > 0:01:04I was once trained by Al Gore, and personally taught by Desmond Tutu and the Dalai Lama.
0:01:04 > 0:01:07I've never sold anything to anyone.
0:01:07 > 0:01:10I've turned over a million pounds from nothing. I'm a born businessman.
0:01:10 > 0:01:12And I'm not made of metal.
0:01:12 > 0:01:15Underneath these glasses is a core of steel.
0:01:15 > 0:01:19But I still think I can teach anyone how to win The Apprentice.
0:01:27 > 0:01:30Hello and welcome to How To Get Hired.
0:01:30 > 0:01:33With the final of this year's Apprentice on Sunday,
0:01:33 > 0:01:36I'll be giving you the ten secret business rules you'll need
0:01:36 > 0:01:38to get through this process a winner,
0:01:38 > 0:01:41illustrated by the excellent work done by this year's candidates.
0:01:41 > 0:01:45So why don't we start off with our first rule - sell yourself.
0:01:46 > 0:01:50'First impressions are crucial on The Apprentice.
0:01:50 > 0:01:52'As you drag your wheelie suitcase around,
0:01:52 > 0:01:56'you should be thinking about the persona you want to give across.
0:01:56 > 0:01:59'Before you know it, you've got to sell yourself.'
0:02:00 > 0:02:02Why should I win? I'm pretty bloody amazing.
0:02:02 > 0:02:05When I go to the toilet, diamonds come out.
0:02:05 > 0:02:09I mean proper, shiny diamonds. And diamonds hurt.
0:02:09 > 0:02:11When I play five-a-side football,
0:02:11 > 0:02:14there's only one person on my team - and that's me.
0:02:14 > 0:02:17And I still win. I'm not better than sliced bread.
0:02:17 > 0:02:20I AM sliced bread. If you put butter on me,
0:02:20 > 0:02:24I will make you a money sandwich. Yum-yum-yum!
0:02:24 > 0:02:27'I'm best of breed within my industry.'
0:02:27 > 0:02:31I've got plenty of charisma, and, yeah - I'm not bad-looking!
0:02:32 > 0:02:34I'm one of a kind.
0:02:34 > 0:02:38I love challenging myself. I like stretching myself to the ultimate,
0:02:38 > 0:02:41and I seek out pain rather than pleasure.
0:02:41 > 0:02:44I take cut-throat ruthless to a completely new level.
0:02:44 > 0:02:47'The only focus for me is myself. I am cold and hard.'
0:02:47 > 0:02:49I am unstoppable.
0:02:49 > 0:02:52I'm not what you'd class as a polished woman.
0:02:52 > 0:02:56I work in building construction. I'm not even used to wearing skirts.
0:02:56 > 0:02:59The first place you'll meet your fellow candidates
0:02:59 > 0:03:02will be crossing the bridge. You know the bridge.
0:03:02 > 0:03:06It's the bridge that everyone who comes to London has to come over.
0:03:06 > 0:03:09It's the only bridge in London! That's how you get into London.
0:03:09 > 0:03:12If you're in Not London, you have to go across this bridge
0:03:12 > 0:03:17to get into... We all know this. Anyway, this is the bridge.
0:03:17 > 0:03:20You should take this opportunity to have a little chat
0:03:20 > 0:03:23and really psych them out.
0:03:24 > 0:03:27You can carry on your conversation at the office
0:03:27 > 0:03:30while you're waiting to see Lord Sugar.
0:03:30 > 0:03:32You can go through to the boardroom now.
0:03:32 > 0:03:37Then it's time to stop all this nattering and meet the boss.
0:03:39 > 0:03:44He'll make sure to give you a warm welcome on your first day.
0:03:44 > 0:03:47Don't expect me to be doing all the work,
0:03:47 > 0:03:50because I'm not looking for a sleeping partner, so to speak.
0:03:50 > 0:03:55I'm not Saint Alan, the patron saint of bloody losers. Yeah?
0:03:55 > 0:03:58The only way to give him a good first impression -
0:03:58 > 0:04:00agree with everything he says.
0:04:00 > 0:04:01- Yes, Lord Sugar.- Yes.- Yeah.
0:04:01 > 0:04:03- Yes.- Yes.- Yes.
0:04:03 > 0:04:05Absolutely, yes.
0:04:05 > 0:04:09Before long he'll set you a task and send you on your way.
0:04:10 > 0:04:13I'll see you back in this boardroom in a day or so's time.
0:04:16 > 0:04:19It'll take results to impress Lord Sugar,
0:04:19 > 0:04:22but it's easier to impress your colleagues.
0:04:22 > 0:04:24I run a global consultancy business.
0:04:24 > 0:04:27I own my own business selling glasses online.
0:04:27 > 0:04:29I have a business as well.
0:04:29 > 0:04:33What do I do? I'm a sales-manager-cum-sales-director
0:04:33 > 0:04:37for, er... It's the shoes, isn't it? For a software house.
0:04:37 > 0:04:41You only get one chance to make a good first impression.
0:04:41 > 0:04:44I'm a humble accountant really. Can't say much more than that.
0:04:44 > 0:04:47- We all need you at some point. - Well, yeah.
0:04:47 > 0:04:50You could start your own accountancy practice.
0:04:50 > 0:04:52Yeah. I'd rather not.
0:04:52 > 0:04:54Don't mark yourself down.
0:04:54 > 0:04:56You'll need a lot of confidence to survive here.
0:04:56 > 0:05:00There's "app"-roximately 12 hours to get this app done.
0:05:00 > 0:05:03Are we fast "app"-roaching where we need to be?
0:05:03 > 0:05:06THEY LAUGH This is "app"-solutely...
0:05:06 > 0:05:08I was just about to come out with that.
0:05:08 > 0:05:10Did you have an "app"-le?
0:05:10 > 0:05:13SILENCE
0:05:16 > 0:05:20OK, let's move on. Rule two is, get on well with your colleagues.
0:05:23 > 0:05:25Next stop, the house.
0:05:26 > 0:05:28We're here!
0:05:28 > 0:05:31The reason it's good to get on well with your colleagues
0:05:31 > 0:05:34is that living together becomes much more fun.
0:05:34 > 0:05:37Oh, my goodness me!
0:05:37 > 0:05:39THEY CHATTER
0:05:39 > 0:05:44It's one big sleepover, really, where you get to share bedrooms,
0:05:44 > 0:05:48- wear each other's clothes... - Can't find my underwear.
0:05:49 > 0:05:51..and act like one big happy family.
0:05:51 > 0:05:54Yeah!
0:05:54 > 0:05:57This is something The Apprentice doesn't get enough credit for.
0:05:57 > 0:06:01Housing employees together is one of the exciting business initiatives
0:06:01 > 0:06:04The Apprentice is involved in. It has many advantages -
0:06:04 > 0:06:07the coordinated commute, low levels of absenteeism
0:06:07 > 0:06:10and people calling in sick, and there's a unity of purpose about it.
0:06:10 > 0:06:14As well as that, just as the last time they tried it in Stalinist Russia,
0:06:14 > 0:06:17it's extremely good for morale.
0:06:17 > 0:06:21On a personal level, if I can be honest,
0:06:21 > 0:06:23I really don't like Zoe. She's...
0:06:23 > 0:06:27one of the bitchiest and most backstabbing people I've ever met.
0:06:27 > 0:06:30See? Happy workers in the commune, eh?
0:06:30 > 0:06:33Happy workers make good product. That's the easy start.
0:06:33 > 0:06:36Then the pace starts quickening because the tasks begin.
0:06:36 > 0:06:39The first thing you've got to do is pick your leader.
0:06:39 > 0:06:41Being a leader does sound great,
0:06:41 > 0:06:44but rule three is - leadership? Be careful what you wish for.
0:06:44 > 0:06:47I think you'll agree, I'll lead on this one.
0:06:47 > 0:06:51People are always pretty keen to be project manager.
0:06:51 > 0:06:53I'll also put myself up for the task.
0:06:53 > 0:06:56I really want to put myself forward. This is right up my street.
0:06:56 > 0:06:59But I've no idea why.
0:06:59 > 0:07:02- Hold on.- You'll do it?- I'll do it.
0:07:02 > 0:07:05The team leader here was Edward, is that right?
0:07:05 > 0:07:07- Yes, Lord Sugar.- You're fired.
0:07:07 > 0:07:11Yes - five project managers fired in this series alone.
0:07:11 > 0:07:14Don't be so quick to take the risk -
0:07:14 > 0:07:17unless, of course, you've key skills you'd like to share.
0:07:17 > 0:07:20I'd like to step up, put myself forward.
0:07:20 > 0:07:22And what are your reasons?
0:07:22 > 0:07:26Good question to ask. What relevant skills DO you have?
0:07:26 > 0:07:28Anyone else?
0:07:28 > 0:07:32I think it'll be good for Lord Sugar to see I've taken on his notes
0:07:32 > 0:07:35and wanted to become project manager to prove him wrong.
0:07:35 > 0:07:37You see, that's not relevant.
0:07:37 > 0:07:39No offence, but I'm not interested in that.
0:07:39 > 0:07:41Quite right.
0:07:41 > 0:07:46I'd like to be PM for this task because I haven't been PM since task one.
0:07:46 > 0:07:48That's not going to end well.
0:07:48 > 0:07:49Melody...
0:07:49 > 0:07:52you're fired.
0:07:52 > 0:07:55Yes, being decisive is often great leadership.
0:07:55 > 0:07:59It shows you have brains, and the one thing Lord Sugar is looking for
0:07:59 > 0:08:02is someone who's got a brain.
0:08:02 > 0:08:04I'm not looking for bloody salespeople.
0:08:04 > 0:08:06I'm looking for someone who's got a brain.
0:08:06 > 0:08:09The first way to prove that you have one -
0:08:09 > 0:08:11come up with a plan.
0:08:11 > 0:08:14I just want to go on things that we are going to be able to make
0:08:14 > 0:08:17efficient, quickly, well,
0:08:17 > 0:08:21and my input is soup, cos you can't get it wrong.
0:08:21 > 0:08:25If you have a plan, stick with it. There's no need to listen to your team.
0:08:25 > 0:08:28As PM, I want to go with soup and some kind of juice, and -
0:08:28 > 0:08:32Does anyone actually know how to make soup?
0:08:34 > 0:08:36- Not really.- No.
0:08:36 > 0:08:39Interruptions like this are unhelpful to the leader.
0:08:39 > 0:08:41I feel comfortable with lads' mag.
0:08:41 > 0:08:45It's just got that element of fun. Porn sells.
0:08:46 > 0:08:48Your opinion as leader should be honoured.
0:08:48 > 0:08:52The point of this task is to get the most revenue from the advertiser.
0:08:52 > 0:08:54Over-60s is going to give us that.
0:08:54 > 0:08:59Telling your team what to do will gain you more respect.
0:08:59 > 0:09:02I'm going to make a decision, and I'm going to go for lads' mags.
0:09:02 > 0:09:04Right. So let's get moving.
0:09:04 > 0:09:07If you're not keen on looking assertive,
0:09:07 > 0:09:08do it on the sly.
0:09:08 > 0:09:11'I can take their hearts, their minds.'
0:09:11 > 0:09:14I'm good at making them do what I want them to do.
0:09:14 > 0:09:16OK, let's see a case of that in action.
0:09:16 > 0:09:19Take, for example, Susan. All right?
0:09:19 > 0:09:25And we can see how Susan was manipulated by Jim.
0:09:25 > 0:09:28LAUGHTER
0:09:28 > 0:09:32I was thinking of going for the lads' magazine.
0:09:32 > 0:09:35I'm leaning towards over-60s.
0:09:35 > 0:09:39If we were to pitch an over-60s magazine, I don't know how seriously they'd take us.
0:09:39 > 0:09:41I want people's genuine support.
0:09:42 > 0:09:45What? You want to share the blame if things go wrong?
0:09:46 > 0:09:48Jim!
0:09:48 > 0:09:51I don't feel that we're representative, obviously,
0:09:51 > 0:09:55- of the over-60s group. - I'm not the type to steamroll.
0:09:55 > 0:09:57I want something people can feel involved in.
0:09:57 > 0:10:01Yeah, but you'd let other people do the steamrolling for you.
0:10:01 > 0:10:03- Oh! - HE LAUGHS
0:10:03 > 0:10:07- What do you think?- I think the over-60s will challenge us,
0:10:07 > 0:10:12but I think that it can generate more revenue per page.
0:10:12 > 0:10:15- OK. Glenn?- I think we should go with the over-60s.
0:10:15 > 0:10:18Now that the others have backed him up, what are you going to do?
0:10:18 > 0:10:21Are you strongly opposed to over-60?
0:10:21 > 0:10:24I'm 100 percent behind over-60s as well.
0:10:25 > 0:10:29"Ha-ha-ha-ha-ha-ha! I am the puppet master!"
0:10:29 > 0:10:32"Ah, ha-ha-ha, ha-ha!"
0:10:32 > 0:10:36Why doesn't he have a Northern Ireland accent?
0:10:36 > 0:10:39Trying to nail anything on Jim
0:10:39 > 0:10:43is a bit like trying to nail a jelly to a wall.
0:10:50 > 0:10:54Actually, Nick, it turns out it's very easy to nail a jelly to a wall.
0:10:54 > 0:10:56LAUGHTER
0:10:56 > 0:10:59Any other bright ideas?
0:10:59 > 0:11:03I want all your ideas. Don't be concerned about your ideas
0:11:03 > 0:11:05because they're a bit bold. I want to hear them.
0:11:05 > 0:11:09As the leader, you need to eke good ideas out of your team.
0:11:10 > 0:11:12Let's sketch hats.
0:11:12 > 0:11:16Bubble paper that you squeeze, and it crackles.
0:11:16 > 0:11:20- Any time someone sees bubble paper, you want to pop it.- Yeah.
0:11:20 > 0:11:22You should let everyone have their say.
0:11:22 > 0:11:26It will tell you the temperature in London of this day exactly a year ago.
0:11:28 > 0:11:30Um, a traffic light...
0:11:31 > 0:11:34I didn't really think it through much more than that.
0:11:34 > 0:11:38No idea is a bad idea. You have to hear everybody out.
0:11:38 > 0:11:40OK. I just thought of this.
0:11:40 > 0:11:44I think it's a brilliant idea. Imagine if you've got two people
0:11:44 > 0:11:47standing next to each other, and you've got, um...
0:11:47 > 0:11:51OK. How does it... So you're you and I'm me,
0:11:51 > 0:11:54and I say, "OK," um...
0:11:54 > 0:11:59If I ask you a question, like, um... "Where do you think we are?"
0:11:59 > 0:12:02and I say, "You know what? I'm going to ask my phone
0:12:02 > 0:12:05- where we are right now." - It sounds a bit complicated.
0:12:05 > 0:12:08And you type the answer. What it actually shows up is,
0:12:08 > 0:12:11"Bob, here is my question"...
0:12:11 > 0:12:15I'm going to stop you now, because we've spent enough time on that idea.
0:12:15 > 0:12:18God, I hope that's Susan's actual business plan.
0:12:18 > 0:12:21Er, to be a good leader,
0:12:21 > 0:12:23it sometimes pays to listen to your team.
0:12:23 > 0:12:26Sometimes you have to use other people's ideas.
0:12:26 > 0:12:29Just try not to use a really famous other people's idea.
0:12:29 > 0:12:32I thought we could have some sort of advert
0:12:32 > 0:12:35where you've got the old-school Labrador that everybody loves,
0:12:35 > 0:12:38you've got the pug. They don't like each other too much,
0:12:38 > 0:12:40but by the end of it they become pals,
0:12:40 > 0:12:43and that would be the name of the brand - Pals.
0:12:44 > 0:12:47It's the second-biggest dog food in the world.
0:12:48 > 0:12:53That's not the first time the candidates have shown a disturbing lack of basic knowledge.
0:12:54 > 0:12:58Are the French eco-friendly? Do the French go camping?
0:12:58 > 0:13:00Are the French very fond of their children?
0:13:00 > 0:13:03I know nothing about the French or their culture.
0:13:03 > 0:13:05Do a lot of people drive in France?
0:13:05 > 0:13:08I mean, who would have guessed
0:13:08 > 0:13:11that the French liked cars?
0:13:11 > 0:13:14The good thing is that, if you don't know anything about the French,
0:13:14 > 0:13:17Lord Sugar will give you a way to find out,
0:13:17 > 0:13:19and that's an important lesson - know your market.
0:13:19 > 0:13:23I'd like to know if the child's rucksack and car seat
0:13:23 > 0:13:28is something that the pitch tomorrow would purchase or not.
0:13:28 > 0:13:31- And you prefer that over the teapots?- "Yes."
0:13:31 > 0:13:35Market research, performed excellently here by Melody.
0:13:35 > 0:13:37SHE SPEAKS FRENCH
0:13:43 > 0:13:44Oui.
0:13:44 > 0:13:48This is not the answer she wants, so she wisely asks someone else.
0:13:53 > 0:13:57She just interprets the answers to back up her own agenda.
0:13:57 > 0:14:01People thought the car seat may not be a good idea for the mass market
0:14:01 > 0:14:04because they don't use cars very much.
0:14:06 > 0:14:10Thank you for coming in. We've just shown some footage of market research being done.
0:14:10 > 0:14:13- Did you enjoy watching it? - Absolutely, yes.
0:14:13 > 0:14:17You enjoyed it? That's a thumbs-up to market-research footage?
0:14:17 > 0:14:20And you feel that it was moving the show along?
0:14:20 > 0:14:23- Yeah. It was really helpful. - Fine. I'm going to write that down.
0:14:23 > 0:14:26But if we had a choice of that or focus groups,
0:14:26 > 0:14:30- which would you be more interested in seeing?- Focus groups.
0:14:30 > 0:14:34OK, fine. That's interesting. We can probably make that happen.
0:14:38 > 0:14:42- DOG BARKS AND SNARLS - Ted, pack it up.
0:14:42 > 0:14:43Chill out, would you?
0:14:43 > 0:14:47Just like the public in the street, focus groups might not tell you
0:14:47 > 0:14:51- what you want to hear.- So, who votes for the hearts biscuit?
0:14:53 > 0:14:55- OK. - But don't worry.
0:14:55 > 0:14:57They, too, can be easily ignored.
0:14:57 > 0:15:01We had a fantastic focus group, and they said the hearts were good.
0:15:01 > 0:15:03I think hearts are the worst thing to do,
0:15:03 > 0:15:08and I'm sorry, Melody, but I'm going to eliminate that straight up.
0:15:08 > 0:15:13"Sorry. They thought the hearts were much better than any other shape."
0:15:13 > 0:15:17You could blame a focus group's difference of opinion on old age.
0:15:17 > 0:15:19I suggest we move on to the name of the magazine.
0:15:19 > 0:15:21Joy.
0:15:21 > 0:15:24- First Lady...- Absolutely not.
0:15:24 > 0:15:27- Radiance.- They're all horrible. - They're all horrible? OK.
0:15:27 > 0:15:30If you're young, you'll know much better.
0:15:30 > 0:15:34"For the old-looking young-hearted." I don't know. Yeah.
0:15:34 > 0:15:38What about "Life's Too Short"? SHE LAUGHS
0:15:38 > 0:15:41The Old Boot?
0:15:42 > 0:15:45The Old Soak? Or The Old...
0:15:45 > 0:15:48The statement "I want to see more footage of focus groups" -
0:15:48 > 0:15:51would you agree or strongly agree?
0:15:51 > 0:15:55The statement is, "I would like to watch more footage of focus groups."
0:15:55 > 0:15:57- Strongly agree. - Strongly agree. OK, fine.
0:15:57 > 0:16:00That's really interesting. Thank you very much.
0:16:00 > 0:16:03Well, we can probably do that for you.
0:16:06 > 0:16:10Certainly don't let a qualified professional like a vet change your mind.
0:16:10 > 0:16:14Do you buy the same dog food for all the dogs that you have?
0:16:14 > 0:16:18No, and the reason you don't feed the same food to everybody
0:16:18 > 0:16:22is that you have size differences, breed differences,
0:16:22 > 0:16:25and to pack all that into one tin is almost impossible.
0:16:26 > 0:16:30- "We've come up with..." - For every day, there's Every Dog.
0:16:30 > 0:16:33- Every Dog, yeah? - Like, every cat, every animal,
0:16:33 > 0:16:36every whatever you want. It's brilliant.
0:16:38 > 0:16:41And don't listen to students! No reason. Don't.
0:16:41 > 0:16:46What we're doing is, we're creating a new, free lads' mag.
0:16:46 > 0:16:48I wouldn't want to give it that brand.
0:16:48 > 0:16:52What we're all saying is, raise the tone of the whole thing.
0:16:52 > 0:16:54I'm thinking "dirty secretary".
0:16:54 > 0:16:57Is it fitting into our target audience,
0:16:57 > 0:17:01as we'd sort of established from the focus group?
0:17:01 > 0:17:05Yeah, but we need to bear in mind that our focus group was quite focussed.
0:17:06 > 0:17:10The only people you can rely on are five-year-olds.
0:17:10 > 0:17:14You could put bright-coloured stars on the sides of the packets.
0:17:14 > 0:17:18Like shooting stars. They'd come out at you in 3D.
0:17:18 > 0:17:22Shooting stars? I'll take credit for that one.
0:17:22 > 0:17:25- THEY LAUGH - I'm only joking. I'm only joking.
0:17:25 > 0:17:29- Moral of the day... - We are back in business here.
0:17:29 > 0:17:33- In business...- You have got yourself an order for 800,000 units.
0:17:33 > 0:17:36..it pays to steal from children.
0:17:36 > 0:17:39Unbelievable! I've never seen anything like that.
0:17:39 > 0:17:43That is a launch of a mega product. They must have loved this product.
0:17:43 > 0:17:46And if you don't listen to your focus group,
0:17:46 > 0:17:49- you'll just end up looking like a fool.- Hello!
0:17:49 > 0:17:54Here we go. "Work hard, play hard" is our unique selling point.
0:17:54 > 0:17:58Let's face it, lots of guys like to get a bit of dollar in their pocket
0:17:58 > 0:18:00to impress the ladies, yeah?
0:18:00 > 0:18:04So we feature in our lads' magazine, "How do you blow your load?"
0:18:04 > 0:18:08- How do you think advertisers will feel about...- That phrase?
0:18:08 > 0:18:10I think... It's a lads' magazine.
0:18:10 > 0:18:14Our advice would probably be to tone that down.
0:18:14 > 0:18:16Yeah.
0:18:16 > 0:18:20When you're face-to-face with professionals, you have to act
0:18:20 > 0:18:24like you know what you're doing. It's an important business lesson -
0:18:24 > 0:18:26never let on you're an amateur.
0:18:27 > 0:18:31If you want to work with Lord Sugar, you need to prove you can make it
0:18:31 > 0:18:34in the big boys' world. This isn't just about taking photos
0:18:34 > 0:18:37with your phone or measuring things with a paper ruler.
0:18:37 > 0:18:40No. It's a professional enterprise,
0:18:40 > 0:18:43where your work's aided by microphones...
0:18:43 > 0:18:46- Slang.- Hey!- Tongue?
0:18:47 > 0:18:49..cameras...
0:18:49 > 0:18:52- That's a really good one.- Yeah. - Really like that one, Jim.
0:18:52 > 0:18:54..and whizzy computers.
0:18:54 > 0:18:57Does it look premium to you?
0:18:58 > 0:18:59And girls.
0:19:01 > 0:19:03- Do you want me to, um...- I'm fine.
0:19:03 > 0:19:07All right, forget the girls. The point is
0:19:07 > 0:19:11that Lord Sugar doesn't want to hear that you've been larking around like an amateur.
0:19:11 > 0:19:14Stop it! Stop it!
0:19:14 > 0:19:17OK, guys, stop it now. This is real...
0:19:17 > 0:19:21We need to win this task. For the purpose of this task,
0:19:21 > 0:19:23I'm now focussing. OK.
0:19:23 > 0:19:25Miaow!
0:19:25 > 0:19:29Being professional involves not offending people.
0:19:29 > 0:19:32This is Lola, and she's a Sphinx cat.
0:19:32 > 0:19:35It has some bearings a bit like a chicken.
0:19:35 > 0:19:37It's not very...
0:19:37 > 0:19:40We'll have to look at some more.
0:19:40 > 0:19:42It involves pretending that you care
0:19:42 > 0:19:45and sounding like you know what you're doing.
0:19:45 > 0:19:47Can you have the dog on all fours?
0:19:47 > 0:19:50- Standing up, you mean? - Yeah. Perfect.
0:19:50 > 0:19:53The more complicated the terminology...
0:19:53 > 0:19:57- That looks absolutely revolting. - That's perfect.- I think that's good.
0:19:57 > 0:19:59..the more professional you'll appear.
0:19:59 > 0:20:02Can we do it with the open legs, please?
0:20:03 > 0:20:06Sometimes your one-to-one with real professionals
0:20:06 > 0:20:08will be because you want their business.
0:20:08 > 0:20:12That's when the stakes get really high. This is the all-important pitch.
0:20:12 > 0:20:14The decision of who should do a pitch
0:20:14 > 0:20:16should be taken very seriously.
0:20:16 > 0:20:19We've got a fantastic hat that we need to sell.
0:20:19 > 0:20:22This is what Melody does for a living.
0:20:22 > 0:20:25I work in the youth sector, so I'm used to giving presentations
0:20:25 > 0:20:28to 3,000 young people at a time, just like that, you know?
0:20:28 > 0:20:31That's what I do for a living. I've been doing it for 13 years.
0:20:31 > 0:20:35You should carefully decide who best represents your brand.
0:20:35 > 0:20:40The person who I would like to do the presentation at the trade fair
0:20:40 > 0:20:42would be myself.
0:20:42 > 0:20:46These are important clients. Show off your knowledge of their company.
0:20:46 > 0:20:51I understand that Pocket-lint has 37,000 unique visitors a month.
0:20:51 > 0:20:55That's extremely impressive. That's why we're here.
0:20:55 > 0:20:58We actually have 1.7 million visitors.
0:20:58 > 0:21:00- Oh!- Considerably larger than 37,000.
0:21:02 > 0:21:05Remember, Lord Sugar sends you to the big companies,
0:21:05 > 0:21:07not the little ones.
0:21:07 > 0:21:09I would like to know le numero de quantite.
0:21:09 > 0:21:12Les numeros de quantite is very reasonable,
0:21:12 > 0:21:15so we'd consider as low as ten units.
0:21:16 > 0:21:21'La Redoute is one of the most formidable commercial organisations in France.'
0:21:21 > 0:21:24Ten units? For La Redoute?
0:21:25 > 0:21:26Ludicrous!
0:21:29 > 0:21:30Fabulous!
0:21:30 > 0:21:34Let's talk about shopping. It seems simple, but every year,
0:21:34 > 0:21:37this causes heartbreak, so we'll give it a rule all of its own.
0:21:37 > 0:21:41Shopping is easy when you know how. First, though, a master class.
0:21:43 > 0:21:46'Like me, you probably learned how to go shopping as a child.
0:21:46 > 0:21:49'If you didn't, this is how it works.
0:21:49 > 0:21:52'You walk into a shop and you ask for what you want.'
0:21:52 > 0:21:55Hello. I'd like 15 penny sweets if I could, please.
0:21:55 > 0:21:59- Thank you. Five of these, yeah? - Yeah, please. That'll be great.
0:21:59 > 0:22:01'You get out your money and you pay.'
0:22:01 > 0:22:04- How much is that? - 15 pence only, please.
0:22:04 > 0:22:06I've got ten pence.
0:22:06 > 0:22:11- So what can you do for me? - Er, yeah. 15 pence.
0:22:11 > 0:22:15OK. I made a... I've got ten pence now.
0:22:15 > 0:22:18- We can walk away, deal done. - No, it's 15.
0:22:18 > 0:22:22I'll go to 11 pence. I really am under a lot of pressure here.
0:22:22 > 0:22:26- Still 15.- I've got a brilliant idea. Let's shake and settle at 12 pence.
0:22:26 > 0:22:2912 pence for you, me. We're happy. We shake hands.
0:22:29 > 0:22:31- That's good.- Sorry!
0:22:31 > 0:22:35No. OK. 14. 14 pence. High as I can go.
0:22:35 > 0:22:40That is absolutely my top offer, is 14... 15. 15 pence.
0:22:40 > 0:22:42- I'm happy. - Is that a deal? 15 pence?
0:22:42 > 0:22:47Fantastic. There's your 15 pence. That's fantastic. What a deal!
0:22:47 > 0:22:51Pleasure doing business with you. See? That's how you make a deal.
0:22:52 > 0:22:57The only way you can haggle properly is if you know how much the product is worth
0:22:57 > 0:23:01before you go into the shop. This is not a guessing game.
0:23:01 > 0:23:05Whatever price they say, I want you to just shoot really, really low
0:23:05 > 0:23:08- and just say...- Half. - No. Just say, like, a fiver.
0:23:08 > 0:23:13- That is priced at 365. - So much higher than we expected!
0:23:13 > 0:23:17Why don't we meet halfway? 9.25. It's 25p. Come on.
0:23:17 > 0:23:19Ten metres will be...
0:23:21 > 0:23:23..119.50.
0:23:24 > 0:23:27I'm trying to be helpful to you. 9.50 is the bottom line.
0:23:27 > 0:23:29It's for a very important client.
0:23:29 > 0:23:31How would that make a difference to me?
0:23:31 > 0:23:34Remember, markets are a good place for haggling.
0:23:34 > 0:23:37- I think you're happy enough with it. There's 40 quid.- Go on, then.
0:23:37 > 0:23:40Mayfair boutiques...
0:23:40 > 0:23:43- Even just go down by one penny? - I'll give you the penny.
0:23:43 > 0:23:46Yeah? Right! Oh, perfect! Thank you so much!
0:23:46 > 0:23:50- I'll give you £349.99. - Super.- Can we shake on that?
0:23:50 > 0:23:52..even better.
0:23:52 > 0:23:56It's more complex if you don't even know where you're supposed to go to buy the things.
0:23:56 > 0:24:01I mean, very rarely will the list just say "some boots"...
0:24:03 > 0:24:05..or a lamb rogan josh...
0:24:07 > 0:24:10..or some horseshoes.
0:24:11 > 0:24:13Because of the name of your business,
0:24:14 > 0:24:16is there somewhere we would get a top hat from?
0:24:16 > 0:24:20Not round here, no. Especially not from Top Hat Dry Cleaners.
0:24:20 > 0:24:21Of course. Yeah.
0:24:23 > 0:24:27Shopping's even harder if you don't know what the item is.
0:24:27 > 0:24:33I'm trying to find a ten-inch cloche. Does that mean anything to you?
0:24:33 > 0:24:36I mean, who doesn't know what a cloche is, for God's sake?
0:24:36 > 0:24:39- Hey! Can I have my usual, please? - Yeah, no problems.- Lovely.
0:24:39 > 0:24:42I don't know how I go through so many of these. Stick it on my tab.
0:24:42 > 0:24:46- "Cloche is French for bell." - Maybe it's a bell.
0:24:46 > 0:24:50Where might we find a ten-inch bell in Central London?
0:24:50 > 0:24:53Now you're thinking, Tom! You're asking the smart questions.
0:24:53 > 0:24:55Where would you find a bell in London?
0:24:55 > 0:24:58Knowing you lot, you'd have come here.
0:24:59 > 0:25:03Hello. Have you got a bell? Surely you've got a bell here.
0:25:03 > 0:25:06Lord Sugar isn't looking for bloody salespeople.
0:25:06 > 0:25:08He's looking for someone with a brain.
0:25:08 > 0:25:12However, to confuse things, he is also looking for salespeople.
0:25:12 > 0:25:16Which brings us on to the next rule, which is - right! Sell something.
0:25:16 > 0:25:19We've got wallets, umbrellas, nodding dogs!
0:25:20 > 0:25:23The first, most basic, method - shout.
0:25:23 > 0:25:25I'm here for a good time, not for a long time!
0:25:25 > 0:25:28New technology can make this technique more effective.
0:25:28 > 0:25:31Come on! Roll up, roll up!
0:25:31 > 0:25:35Now you don't even have to be face-to-face to sell.
0:25:35 > 0:25:40- HE SPEAKS THROUGH AMPLIFIER - Number 73! House number 73,
0:25:40 > 0:25:42with the skip outside!
0:25:42 > 0:25:44Hello!
0:25:44 > 0:25:47If you are face-to-face, it's good to charm the customer
0:25:47 > 0:25:50with your product.
0:25:50 > 0:25:53Winges are £23. It's like a pet hamster, really, isn't it?
0:25:53 > 0:25:56I just don't think it suits me.
0:25:56 > 0:25:58If you can't do that...
0:25:58 > 0:26:03- Vincent thinks he's a ladies' man. - ..just charm them with yourself.
0:26:03 > 0:26:06I don't know how many of you have had your five-a-day today,
0:26:06 > 0:26:09but maybe you could do with an extra one. OK?
0:26:09 > 0:26:14He's gone right into the ladies, giving all the chat, the flirting.
0:26:14 > 0:26:16Trust me here. It tastes beautiful.
0:26:16 > 0:26:20Strangely enough they seem impressed, and they're buying from him.
0:26:20 > 0:26:23Happy with that? Good.
0:26:23 > 0:26:25How you doing, ladies? Come to Papa.
0:26:25 > 0:26:28This is actually the Dutch national umbrella.
0:26:28 > 0:26:30- Yeah, right! - THEY LAUGH
0:26:30 > 0:26:33Thinking on your feet takes you a long way.
0:26:33 > 0:26:36Sir, do you want something else to carry?
0:26:36 > 0:26:39The opposite approach - sitting in a van chopping bread
0:26:39 > 0:26:43when you're supposed to be selling - doesn't work so well.
0:26:43 > 0:26:45People think they can just hide in the bushes -
0:26:45 > 0:26:50If you and I were to go into business, there'd be no bush to hide in. I'd be on the front line.
0:26:50 > 0:26:52I can promise you that!
0:26:52 > 0:26:55If you want to look dedicated, run.
0:26:56 > 0:26:58Keep looking!
0:26:58 > 0:27:00Keep looking for the shops!
0:27:00 > 0:27:03And there's the "clutching at straws" sales technique.
0:27:03 > 0:27:06I have 23 umbrellas,
0:27:06 > 0:27:10and, ironically, 23 minutes left.
0:27:10 > 0:27:13It's obviously too late to make a big difference...
0:27:13 > 0:27:17- Sorry, madam.- ..but this is a chance for you to feel good about yourself.
0:27:20 > 0:27:22Six o'clock.
0:27:22 > 0:27:24HE SIGHS
0:27:29 > 0:27:31That's the task done. It is exhausting,
0:27:31 > 0:27:35and that's only the easy part, because we're now onto the difficult stuff,
0:27:35 > 0:27:38which is the final bit, which I call "beat the boss".
0:27:38 > 0:27:41I'm not saying The Apprentice is essentially a video game,
0:27:41 > 0:27:44but there is a boss level at the end you have to get through.
0:27:44 > 0:27:47The boardroom is the arena for this, and there are some simple rules.
0:27:47 > 0:27:51This is a flow chart of how it works. All TV will eventually be made like this.
0:27:51 > 0:27:54You want to get from here, which is the reception,
0:27:54 > 0:27:58basically back around to the house, hopefully via a bit of a treat,
0:27:58 > 0:28:02or ideally into the Rolls Royce so you can become a business partner.
0:28:02 > 0:28:06That's what you're aiming for. You don't want to end up here,
0:28:06 > 0:28:10in the Loser Cafe, and you never want to end up here in the taxi.
0:28:10 > 0:28:14Right? First up, though, you wait.
0:28:17 > 0:28:20Now, this is where it all gets much more complex.
0:28:20 > 0:28:23You sweat, you fret,
0:28:23 > 0:28:25bite your fingernails, adjust your glasses,
0:28:25 > 0:28:27you tap your hands on the chair.
0:28:27 > 0:28:31You shake your feet, and you try to remain calm.
0:28:32 > 0:28:36- Then...- You can go through to the boardroom now.
0:28:36 > 0:28:38..you enter.
0:28:41 > 0:28:45You sit opposite Lord Sugar's empty seat, which is a much better seat than yours,
0:28:45 > 0:28:47and then you wait again.
0:28:54 > 0:28:57And then he arrives.
0:29:01 > 0:29:03- Good afternoon. - Good afternoon, Lord Sugar.
0:29:03 > 0:29:06And so the battle begins,
0:29:06 > 0:29:11but with the magical words, "How did you get on?"
0:29:12 > 0:29:16The problem with the boardroom is that everyone has a dilemma.
0:29:16 > 0:29:19- Bloody hell!- Yes, even him.
0:29:19 > 0:29:22Your first dilemma is, "Do I get on the wrong side of my teammates?"
0:29:22 > 0:29:25The first question will always be, "How was the team leader?"
0:29:25 > 0:29:29"Do I attack, and if I attack, how subtle should I be about it?"
0:29:29 > 0:29:32- Team leader? - That was me, Lord Sugar.
0:29:32 > 0:29:37- OK. And was she a good team leader? - No. She was terrible team leader.
0:29:38 > 0:29:43That's not what normally happens. You're more likely to pretend you're all best friends.
0:29:43 > 0:29:45- Natasha was a good team leader? - Yeah.- She was.
0:29:45 > 0:29:48- She made a very good editor. - Good team leader?
0:29:48 > 0:29:50I thought she was a really good team leader.
0:29:50 > 0:29:53Then, you might have lost, so you might need a scapegoat.
0:29:53 > 0:29:56This might be the point at which to start a conspiracy.
0:29:56 > 0:29:59Are you all happy with this application?
0:30:00 > 0:30:03Are you all happy with what you chose?
0:30:03 > 0:30:06I don't think it's a great application, if I'm perfectly honest.
0:30:06 > 0:30:09- Anybody else not that happy? - I wasn't that happy.
0:30:09 > 0:30:12You're not that happy. One, two, three, four, five.
0:30:12 > 0:30:15Five out of eight of you.
0:30:15 > 0:30:17That's not very good, is it? Not very promising.
0:30:17 > 0:30:20- Tell me at the time. - That's the first we've heard of it.
0:30:20 > 0:30:23This is quite shocking.
0:30:23 > 0:30:27The main point here is to find out how much money you've made.
0:30:27 > 0:30:30Fruit salad for the ladies.
0:30:30 > 0:30:32This bit is really fun if you win.
0:30:32 > 0:30:37That's a flying £550 and five pence.
0:30:37 > 0:30:41Well, ladies, there you are. That's three times margin.
0:30:41 > 0:30:45For this bit you've got to loosen up and practise facial expressions,
0:30:45 > 0:30:48because it depends what you need. You might need this one...
0:30:48 > 0:30:50Hey!
0:30:50 > 0:30:55The 24-hour figure was 10,667.
0:30:55 > 0:30:58- Or you might need this one. - HE MOANS
0:30:59 > 0:31:03As they say in Europe, "nul points". Nothing.
0:31:05 > 0:31:11They've placed an order of 214,000 euros, Helen.
0:31:14 > 0:31:16Oh, that's a big one.
0:31:17 > 0:31:22That's it for round one, except that Lord Sugar will increase your fear levels as he sends you away.
0:31:22 > 0:31:26My disposals in this boardroom get taken away in the back of a taxi.
0:31:26 > 0:31:31I'll see you back in the boardroom shortly. OK, off you go.
0:31:31 > 0:31:33Out of the boardroom and back to the flow chart.
0:31:33 > 0:31:36Some people go this route. We'll come back to them later.
0:31:36 > 0:31:40But other people - lucky people - they get to go here.
0:31:40 > 0:31:43The treat. Everybody wants the treat.
0:31:43 > 0:31:47That's why Helen was always smiling, because she had lots of treats.
0:31:47 > 0:31:50Oh, the life you could lead if only you were Helen!
0:31:50 > 0:31:52Look what you could enjoy!
0:31:52 > 0:31:55- CORK POPS - A champagne reception...
0:31:55 > 0:31:56Good evening, ladies.
0:31:56 > 0:31:59..dinner with Michel Roux Jr,
0:31:59 > 0:32:02cocktails with a private circus act,
0:32:02 > 0:32:05lessons with the Strictly Come Dancing team...
0:32:07 > 0:32:09..a tennis lesson with Pat Cash,
0:32:09 > 0:32:12- a spa day in Bath... - Oh, it's lovely!
0:32:12 > 0:32:16..a fencing lesson, a private flying lesson...
0:32:16 > 0:32:18Well done, everybody.
0:32:18 > 0:32:20..and dinner in a country hotel.
0:32:20 > 0:32:22- That takes the biscuit. - SHE LAUGHS
0:32:22 > 0:32:24I got you!
0:32:24 > 0:32:27But some people don't get to be Helen.
0:32:27 > 0:32:32Some people end up here, and this is not a good place to be.
0:32:34 > 0:32:37If you find yourself in the cafe, you're a loser.
0:32:37 > 0:32:41All you get to drink is the milky tea of despair.
0:32:41 > 0:32:43You should make the most of coming here.
0:32:43 > 0:32:46I really wish I could say the best product won.
0:32:46 > 0:32:50I've got to ask you straight - was anyone not pulling their weight?
0:32:50 > 0:32:52The more often you sit there...
0:32:52 > 0:32:55I'm personally getting pretty fed up of this place.
0:32:55 > 0:32:58..the better your powers of hindsight become.
0:32:58 > 0:33:01The problem was, we committed marketing suicide.
0:33:01 > 0:33:05- We were wasting time, wasting time. - To be fair...
0:33:05 > 0:33:07THEY ARGUE
0:33:07 > 0:33:10I don't think you can back out at this late stage
0:33:10 > 0:33:14- and say the whole thing was wrong. - The sharing wasn't the problem.
0:33:14 > 0:33:17- That part was good. - No. It was the actual biscuit.
0:33:17 > 0:33:21All this moaning will prepare you for more constructive analysis back in the boardroom.
0:33:21 > 0:33:24Quite clearly the arrow is pointed at Jim.
0:33:24 > 0:33:27Melody was an absolute nightmare to work with.
0:33:27 > 0:33:29On every task I give 110 percent.
0:33:29 > 0:33:32Leon, in terms of ideas, didn't really contribute.
0:33:32 > 0:33:35Edna? No. Poor.
0:33:35 > 0:33:38Although some people just end up looking naive.
0:33:38 > 0:33:42The point is, as project manager, I've done a very good job, OK?
0:33:42 > 0:33:43And all the team have agreed.
0:33:43 > 0:33:47I believe that we are all equally responsible
0:33:47 > 0:33:51for the failure of this task. Everyone said in the boardroom
0:33:51 > 0:33:55that I did a good job, and they were happy with me as a project manager.
0:33:55 > 0:33:59Ah, that's nice of them. Except back in the boardroom...
0:33:59 > 0:34:03- Who's responsible for the failure of this task?- Felicity.- Felicity.
0:34:03 > 0:34:05..the gloves are off.
0:34:05 > 0:34:07The first thing I think needs to be pointed out -
0:34:07 > 0:34:11did Vincent do a good job as project manager? Everyone said yes.
0:34:11 > 0:34:15- Teams have a tendency of changing their mind when they're -- Sure.
0:34:15 > 0:34:18- I appreciate that. - Vincent, you're fired.
0:34:18 > 0:34:21There. See what I'm saying? Felicity and Vincent - naive.
0:34:21 > 0:34:26In the boardroom, all bets are off. It's a completely different sport.
0:34:26 > 0:34:29People don't even talk like normal people in the boardroom.
0:34:29 > 0:34:32That's why it's got a rule of its own - communicate clearly.
0:34:32 > 0:34:36When did you start to think about how much to sell stuff for, then?
0:34:36 > 0:34:39Lord Sugar, my business plan, my strategy -
0:34:39 > 0:34:42different. Very different. Bottom up.
0:34:42 > 0:34:47Cut the crap here. I asked you a simple bloody question.
0:34:47 > 0:34:50You were trained at one of the leading accountancy firms
0:34:50 > 0:34:52- in the country. - I don't fit the mould.
0:34:52 > 0:34:54- I beg your pardon? - I don't fit the mould.
0:34:56 > 0:34:58I didn't ask you that question.
0:34:58 > 0:35:02You'll have had insight, vision into how companies are run.
0:35:02 > 0:35:05You already did them a couple of times. It's all there.
0:35:05 > 0:35:08- I beg your pardon? - All my experience has been -
0:35:08 > 0:35:11Stop speaking to me in semaphore! We're not sending text messages.
0:35:11 > 0:35:15Just answer me properly.
0:35:15 > 0:35:18When I was producing, that was production.
0:35:21 > 0:35:24So your team have failed. Who is to blame?
0:35:24 > 0:35:27That's the question. And how can you avoid the blame?
0:35:27 > 0:35:31There are two approaches. You can convince Lord Sugar it's not your fault,
0:35:31 > 0:35:35or you can convince your teammates not to bring you back in again.
0:35:35 > 0:35:37These are the two paths. They're called the Tom path
0:35:37 > 0:35:40and the Jim path. Let's have a look at Tom.
0:35:40 > 0:35:44Lord Sugar, I believe the lack of planning during the process
0:35:44 > 0:35:46cost us very badly.
0:35:46 > 0:35:49Tom's learned that his powers of hindsight push the right buttons.
0:35:49 > 0:35:52I think the irony is that Edward,
0:35:52 > 0:35:55who's trying incredibly hard to show that he's not an accountant,
0:35:55 > 0:35:59unfortunately left a lot of the good parts of accountancy at the door
0:35:59 > 0:36:03- when he came here.- That's the most sensible thing I've heard today,
0:36:03 > 0:36:05actually.
0:36:05 > 0:36:08It helps, of course, that he shows respect for Lord Sugar.
0:36:08 > 0:36:13How about considering that your product was not sought-after
0:36:13 > 0:36:14and theirs was?
0:36:14 > 0:36:18It's a very dangerous game to disagree with you, sir.
0:36:18 > 0:36:22Thinking about it, he showed a bit too much respect at first.
0:36:22 > 0:36:24He treated the boardroom like a classroom,
0:36:24 > 0:36:27putting up his hand when he wanted to speak...
0:36:27 > 0:36:29Can I go back to my main point?
0:36:29 > 0:36:32..applauding the other team when they won,
0:36:32 > 0:36:35and apologising to teacher when they lost.
0:36:35 > 0:36:38Sorry, Lord Sugar.
0:36:39 > 0:36:42But I digress. Tom's shrewd analysis has made it hard
0:36:42 > 0:36:45for Lord Sugar to let him go.
0:36:45 > 0:36:49You're a very nice fella. I'm sure everybody knows you are a gentleman,
0:36:49 > 0:36:52and there's nothing wrong with that in business.
0:36:52 > 0:36:54Whether this is...
0:36:54 > 0:36:59the last time that we're going to see each other in this process,
0:36:59 > 0:37:02- it very much... - HE SIGHS
0:37:02 > 0:37:04..depends on how much weight I give to the fact
0:37:04 > 0:37:07that you did try.
0:37:07 > 0:37:09HE SIGHS
0:37:12 > 0:37:14Thank you.
0:37:15 > 0:37:17LAUGHTER
0:37:17 > 0:37:20That's Tom. If Lord Sugar likes you,
0:37:20 > 0:37:23your teammates are less likely to bring you back in again,
0:37:23 > 0:37:26because that would be a stupid thing to do.
0:37:26 > 0:37:31So Tom spent little effort talking other people down and more talking himself up, which is smart.
0:37:31 > 0:37:34Another path, of course, is to do like Jedi Jim.
0:37:34 > 0:37:36MUSIC: "Star Wars Theme"
0:37:36 > 0:37:39Let's start at the beginning.
0:37:39 > 0:37:42Look at where Jim sits when he walks into the boardroom.
0:37:42 > 0:37:45Week one, next to the project manager.
0:37:46 > 0:37:50Week two, next to the project manager.
0:37:50 > 0:37:53Week three, next to the project manager.
0:37:53 > 0:37:55Week four...
0:37:55 > 0:37:58Week five... You get the idea.
0:38:00 > 0:38:04He needs to be near them so that he can...
0:38:04 > 0:38:07Well, you know exactly what he's doing here.
0:38:07 > 0:38:09"Ha-ha-ha-ha-ha!"
0:38:09 > 0:38:12I'm not scared of you. Argh! Oh, I am.
0:38:12 > 0:38:14All right. Let's move on.
0:38:14 > 0:38:17You have got to make a decision. What's your instinct?
0:38:17 > 0:38:20- Who you bringing back in? - I'd like to bring back Alex...
0:38:21 > 0:38:24- ..and Jim.- Alex and Jim.
0:38:24 > 0:38:27Now, watch his Jedi mind tricks at their best.
0:38:27 > 0:38:29It's interesting that he chose myself and Alex.
0:38:29 > 0:38:32There's a few fall guys. Vincent fluffed his speech
0:38:32 > 0:38:35and I had to save the day, and I don't fluff speeches.
0:38:35 > 0:38:38Glenn designed the app that turned out to be crap.
0:38:38 > 0:38:41Jim has done a sterling job throughout.
0:38:41 > 0:38:45Well, then, I'm not the person you should be bringing in,
0:38:45 > 0:38:48if you agree I've done a sterling job. Change your decision.
0:38:48 > 0:38:51So on the basis of what Jim's doing here...
0:38:51 > 0:38:55- Do you want me to change? Is that - - Change!- Actually, you're the man.
0:38:55 > 0:38:56Change!
0:38:56 > 0:39:01Change, Leon. Change!
0:39:01 > 0:39:04- I'm going to bring in Glenn. - You want to bring me back?
0:39:04 > 0:39:07- I don't think you should. - Listen, Glenn -
0:39:07 > 0:39:10It's done and agreed.
0:39:10 > 0:39:13- What do you think, Jim? - The PM's made a decision.
0:39:13 > 0:39:16I highlighted who I thought made flaws, made mistakes,
0:39:16 > 0:39:19- and he's chosen you. - He is good, though, isn't he?
0:39:19 > 0:39:21He seems to draw power from the table itself.
0:39:21 > 0:39:24His hands never leave it.
0:39:25 > 0:39:28If you are going to play mind games like Jim, though,
0:39:28 > 0:39:31just be aware that Lord Sugar may see through it.
0:39:31 > 0:39:36Jim, you have this manner - some people might call it charisma -
0:39:36 > 0:39:40of getting people on your side and controlling the situation.
0:39:40 > 0:39:44Jim, you know, you do talk a great game.
0:39:44 > 0:39:47- You are a great presenter. - May I speak, Lord Sugar?
0:39:47 > 0:39:51No, you mustn't. Not any more. I'm sick and tired of listening to you.
0:39:51 > 0:39:53I don't know what you're made of, mate.
0:39:53 > 0:39:57Is it brains or bollocks? Now, you can talk the hind legs off a donkey,
0:39:57 > 0:40:00OK? But what I've forgotten about bullshit,
0:40:00 > 0:40:02you ain't even learnt yet.
0:40:02 > 0:40:05Do you understand me? Yeah?
0:40:05 > 0:40:07We've reached the critical point now,
0:40:07 > 0:40:11because the team leader has chosen his two least-favourite people,
0:40:11 > 0:40:14who will be packaged as "responsible for the failure of the task".
0:40:14 > 0:40:18Which means you're at this point here, back out in reception.
0:40:18 > 0:40:22When you're outside, Lord Sugar is having a natter with Karren and Nick,
0:40:22 > 0:40:24and they are talking about you.
0:40:24 > 0:40:28I think it's about time Leon and Tom actually stood up for themselves
0:40:28 > 0:40:33and started being a bit more manly, if I could put it that way.
0:40:33 > 0:40:36Nick and Karren have been hiding in the shadows until now.
0:40:36 > 0:40:40This, however, is when you'll be hoping they've missed some of your mistakes.
0:40:40 > 0:40:44Nobody has any money round here! Everyone seems so poor.
0:40:46 > 0:40:49I've always said you need a sieve for Susan,
0:40:49 > 0:40:52because you have to work out what stuff is meaningful
0:40:52 > 0:40:54and what is meaningless.
0:40:54 > 0:40:57Let's use this moment to think of ways to stand up for yourself.
0:40:57 > 0:41:00Susan's done that very well. If you want to avoid a firing,
0:41:00 > 0:41:02follow her lead.
0:41:06 > 0:41:09Up to this point, she's rarely spoken,
0:41:09 > 0:41:13sticking instead to her face of disbelief.
0:41:15 > 0:41:20But now Lord Sugar needs to know, "Why shouldn't I fire you?"
0:41:20 > 0:41:24And for that, Susan's pulled out her two trump cards. Card one...
0:41:24 > 0:41:28I have my own business, and that is something that these two
0:41:28 > 0:41:31can't say for themselves. They've only worked for other people.
0:41:31 > 0:41:34- They've never taken that initiative. - Fair comment.
0:41:34 > 0:41:37- The mouse that roared. - That's it. Get 'em where it hurts.
0:41:37 > 0:41:40Now card two.
0:41:40 > 0:41:43- I am 21, and I have had - - Stop using your age!
0:41:43 > 0:41:46- We're all in this process together. - When you guys were 21,
0:41:46 > 0:41:50you didn't have the initiative to do anything that I have done so far.
0:41:50 > 0:41:53If you have a trump card, make sure you play it.
0:41:53 > 0:41:56But be prepared for others to attack it.
0:41:56 > 0:41:58It looks as if we're trying to shoot Bambi.
0:41:58 > 0:42:00Which one is Bambi?
0:42:00 > 0:42:03Susie is Bambi, because of her lack of contribution
0:42:03 > 0:42:08- and her half-hearted nature. - That's so unfair.- It's not unfair.
0:42:08 > 0:42:12It was actually Bambi's mother that got shot, just for the record.
0:42:12 > 0:42:16I honestly feel that they look at me and they think, "Young, naive,
0:42:16 > 0:42:19no experience. Let's pick on her. Let's get rid of her."
0:42:19 > 0:42:22- That's how I feel every time. - I actually feel, Susan,
0:42:22 > 0:42:25that you're just marginally worse than Glenn,
0:42:25 > 0:42:28so I'm not the only one...
0:42:28 > 0:42:31- That's ridiculous. - You are a different class, son.
0:42:31 > 0:42:34I've got a place for you in the House of Lords.
0:42:34 > 0:42:37Luckily for Susan, her trump cards have worked.
0:42:37 > 0:42:39Susan...
0:42:40 > 0:42:44..I'm giving you another chance. OK?
0:42:44 > 0:42:46This is it, everyone.
0:42:46 > 0:42:48Judgement time.
0:42:48 > 0:42:51This is where the words are uttered -
0:42:51 > 0:42:53those words that you don't want to hear.
0:42:53 > 0:42:55You're fired.
0:42:55 > 0:42:57- You're fired. - Thank you.- You're fired.
0:42:57 > 0:43:00I know that being told you're fired seems like the end,
0:43:00 > 0:43:03but even here there are rules.
0:43:03 > 0:43:05Felicity, you're fired.
0:43:05 > 0:43:08Fired candidates must bow their heads in disbelief,
0:43:08 > 0:43:12and then thank Lord Sugar for the opportunity.
0:43:12 > 0:43:15- Thank you for this opportunity. - Thank you for the opportunity.
0:43:15 > 0:43:18Thank you for an amazing opportunity, Lord Sugar.
0:43:18 > 0:43:21While they sit and wait for their taxi to come...
0:43:21 > 0:43:22Off you go back to the house.
0:43:22 > 0:43:26..Lord Sugar sends out their old friends to console them.
0:43:30 > 0:43:34And while Lord Sugar reflects on why they weren't good enough to stay...
0:43:34 > 0:43:38There is absolutely no way I could have started a business with her.
0:43:38 > 0:43:41..they get one chance for a final word.
0:43:42 > 0:43:45As soon as I brought those two back in,
0:43:45 > 0:43:48they stabbed me in the back and said that I was a bad project manager,
0:43:48 > 0:43:54which is completely going against what they'd just said minutes before.
0:43:54 > 0:43:56She still didn't get it, did she?
0:43:56 > 0:43:58Anyway, now that they're out of a job,
0:43:58 > 0:44:01the really smart ones use this one last opportunity
0:44:01 > 0:44:03to push their CV.
0:44:03 > 0:44:07I have three degrees - one BSc and two masters degrees.
0:44:07 > 0:44:10I've also had successful businesses as well,
0:44:10 > 0:44:12so I'm sure I'll be successful in whatever I do.
0:44:12 > 0:44:16Most of them are too interested in leaving with their dignity.
0:44:16 > 0:44:18I'm very surprised that Lord Sugar fired me.
0:44:18 > 0:44:21They should just let bygones be bygones.
0:44:21 > 0:44:23I'm everything I think he's looking for,
0:44:23 > 0:44:27so if he's failed to spot that, then, it's his loss.
0:44:27 > 0:44:31Maybe Lord Sugar does know what he's talking about. Maybe you should accept it.
0:44:31 > 0:44:36I'm only 25. The world is my oyster. Roll with the punches.
0:44:36 > 0:44:40Good for you! But you really don't want to be doing that speech.
0:44:40 > 0:44:44You want to be one of the two people going back to the house in the car,
0:44:44 > 0:44:47because in that car, everything that was said in the boardroom
0:44:47 > 0:44:49is all forgotten.
0:44:49 > 0:44:53What I said in the boardroom was true. That is how I feel.
0:44:53 > 0:44:58If we had decided on business acumen, I would've picked you, because yours is really poor.
0:45:03 > 0:45:07Meanwhile, back in the house, everyone puts their penny's-worth
0:45:07 > 0:45:09into whether or not you should return.
0:45:09 > 0:45:13So it's back to that one - the buck has to stop with PM.
0:45:13 > 0:45:17- I definitely hope Zoe's coming back. - Yeah, I hope so.
0:45:17 > 0:45:20Edna seemed to have a few arrows shot at her.
0:45:20 > 0:45:22- I think Susie's gone. - Jim has been fired.
0:45:24 > 0:45:27Don't be nervous about people's reactions when you get home.
0:45:27 > 0:45:29THEY SHOUT
0:45:29 > 0:45:33They'll pretend to be happy to see you, whether they mean it or not.
0:45:33 > 0:45:35Well done!
0:45:35 > 0:45:38They know as well as you do that you all have to live together
0:45:38 > 0:45:40for weeks to come.
0:45:40 > 0:45:43We're the final four.
0:45:43 > 0:45:45SHE LAUGHS I can't believe you're here!
0:45:52 > 0:45:55Those are the golden rules. That's what got us our final four
0:45:55 > 0:45:58in this year's show. The only question remaining is,
0:45:58 > 0:46:00how was that?
0:46:03 > 0:46:05Oh, that's a tough crowd!
0:46:05 > 0:46:09Wow. I do not know how I'm going to bounce back from this one.
0:46:31 > 0:46:33I'm really disappointed.
0:46:33 > 0:46:35I'm young. The world is my oyster.
0:46:35 > 0:46:38I'm not going to lose my dignity here.
0:46:38 > 0:46:41I've got three degrees. I've got a BSc and two masters.
0:46:41 > 0:46:44I run a successful business.
0:46:44 > 0:46:47So I'm going to be successful no matter what happens,
0:46:47 > 0:46:49because I roll with the punches.
0:46:49 > 0:46:51LAUGHTER
0:46:51 > 0:46:53APPLAUSE
0:47:00 > 0:47:02'Next time...'
0:47:02 > 0:47:04Now it's time for you to convince me
0:47:04 > 0:47:07that you're worthy of becoming my business partner.
0:47:07 > 0:47:10'Time to hand over business plans.'
0:47:10 > 0:47:13If you don't know your own business plan, you're in trouble.
0:47:13 > 0:47:16'But when the final four are grilled...'
0:47:16 > 0:47:19- What's the business? - You haven't got one error. It's full of errors.
0:47:19 > 0:47:23I've got a good radar for bullshit, and this smells like it.
0:47:23 > 0:47:26What impression does that give me of you? You're a bit of an ass?
0:47:26 > 0:47:28'Three go up in smoke...'
0:47:28 > 0:47:30You're fired. You're fired.
0:47:30 > 0:47:32'..and one gets the money.'
0:47:32 > 0:47:35You are going to be my business partner. You're hired.
0:47:35 > 0:47:39Subtitles by Red Bee Media Ltd
0:47:39 > 0:47:43E-mail subtitling@bbc.co.uk