0:00:02 > 0:00:04Welcome to the final of The Apprentice.
0:00:04 > 0:00:09Tonight, we'll finally answer the question formed over the last three months -
0:00:09 > 0:00:13will it be Tom, Susan, Helen or Jim who'll be going into business with Lord Sugar?
0:00:13 > 0:00:17It's not a job at stake this year, but a £250,000 investment.
0:00:17 > 0:00:20Over the next hour, we'll discover who the winner is.
0:00:20 > 0:00:24Straight after, stay with us on BBC One for an extended edition of You're Hired
0:00:24 > 0:00:28with all of the candidates, our panel and Lord Sugar himself.
0:00:28 > 0:00:34But first, sit back and enjoy the final of The Apprentice 2011.
0:00:34 > 0:00:38MUSIC: "Dance Of The Knights" by Sergei Prokofiev
0:00:38 > 0:00:41This is not a job. I'm not looking for bloody sales people,
0:00:41 > 0:00:45but someone who's got a brain who'll start a business with me.
0:00:45 > 0:00:47Heading to London -
0:00:47 > 0:00:5216 of Britain's entrepreneurial elite keen to start a company.
0:00:54 > 0:00:59I'm going to inject £250,000 into a business,
0:00:59 > 0:01:02your business, and you're going to run it.
0:01:02 > 0:01:07On offer - a 50/50 partnership with the nation's toughest investor.
0:01:07 > 0:01:12If you sit in the office for three hours and do nothing, or three weeks or three months,
0:01:12 > 0:01:14I won't be a very happy bunny.
0:01:14 > 0:01:17Passionate about new money-spinning ventures,
0:01:17 > 0:01:21Lord Sugar's on the hunt for a winning business partner.
0:01:21 > 0:01:26If you see someone else in this you think is superior to you, you might as well go home.
0:01:26 > 0:01:29- We're not...- Slang!- We're having problems with everything.
0:01:29 > 0:01:32It's a deal worth fighting for.
0:01:32 > 0:01:35- GROWLING - Ted, pack it up.- Ted, chill out!
0:01:35 > 0:01:3816 candidates...
0:01:38 > 0:01:40The Olde Boot, or the Olde Soak?
0:01:40 > 0:01:42- Bonjour.- 12 tough weeks....
0:01:42 > 0:01:46- Stop being such an angry person today...- I'm not angry, I'm telling you how I feel!
0:01:46 > 0:01:50One life-changing opportunity.
0:01:50 > 0:01:51You're fired. You're fired.
0:01:51 > 0:01:55I don't think I could go into business with you. You're fired.
0:02:03 > 0:02:06Previously on The Apprentice...
0:02:06 > 0:02:10Your task is to create the next fast food restaurant.
0:02:10 > 0:02:14- My Py, M-Y P-Y. - I quite like that, Tom.
0:02:14 > 0:02:18While team leader, Helen, crunched the numbers...
0:02:18 > 0:02:22The signature dish with a side and a drink that takes us to £7.
0:02:22 > 0:02:24..Tom scrambled history.
0:02:24 > 0:02:27Christopher Columbus was British.
0:02:27 > 0:02:28Oh, you are kidding me?
0:02:28 > 0:02:30On the other team...
0:02:30 > 0:02:32I've got a BA honours in hospitality management.
0:02:32 > 0:02:35..a headache for head honcho Jim.
0:02:35 > 0:02:39- I put forward my idea of... - Jim?- I'm not finished, Natasha!
0:02:39 > 0:02:42Work together for a successful outcome, please!
0:02:42 > 0:02:45Open for business, My Py.
0:02:45 > 0:02:48- First order is ready to go. - That was quick!- Fast food!
0:02:48 > 0:02:51- While for Caraca's...- Service!
0:02:51 > 0:02:55- ..not so speedy.- Your food will be ready in about 10 minutes, OK?
0:02:55 > 0:02:5860 people at £7 is £4,800.
0:02:58 > 0:03:03- With numbers overcooked... - Sorry. £420, of course.
0:03:03 > 0:03:06..industry experts cast their votes.
0:03:06 > 0:03:09And in the boardroom, five stars for My Py.
0:03:09 > 0:03:11You two, you're in the final.
0:03:11 > 0:03:14With two more places up for grabs...
0:03:14 > 0:03:18- You've got a dark side. You're underhand.- It's called passion!
0:03:18 > 0:03:22- ..battle commenced.- Talk about box of tricks, I can do it all.
0:03:22 > 0:03:25What you need is someone who will come up with original ideas.
0:03:25 > 0:03:28- Susan shot through... - You're in the final.
0:03:28 > 0:03:31..but Natasha shot herself in the foot.
0:03:31 > 0:03:34Within my degree, I wasn't interested in the food side.
0:03:34 > 0:03:37A bit like me saying, "I've got a degree in first aid,"
0:03:37 > 0:03:39and I see someone dying in the street and saying,
0:03:39 > 0:03:42"I haven't done it for 10 years so I'll leave him alone."
0:03:42 > 0:03:46- Natasha, you're fired. - Much appreciated.
0:03:46 > 0:03:50Natasha became the 12th casualty of the boardroom.
0:03:50 > 0:03:53Now, just four remain to fight for the chance
0:03:53 > 0:03:56to become Lord Sugar's business partner.
0:03:59 > 0:04:02- Three!- Oh, my God. Is it just you?
0:04:02 > 0:04:05- Anybody order a final four? - LAUGHTER
0:04:05 > 0:04:08I can't believe it.
0:04:08 > 0:04:11I thought you might be at risk being project manager.
0:04:11 > 0:04:15- If it was based on the, um... - TELEPHONE RINGS
0:04:15 > 0:04:17Oh, my God.
0:04:17 > 0:04:20RINGING CONTINUES
0:04:20 > 0:04:21Good evening.
0:04:21 > 0:04:26'Lord Sugar would like you to meet him in the city in 48 hours.
0:04:26 > 0:04:29'Please have your business plans ready.'
0:04:29 > 0:04:35Lord Sugar would like to meet us in 48 hours to discuss business plans.
0:04:36 > 0:04:38It's all just down to us as individuals.
0:04:38 > 0:04:42- Yeah.- Now we're all just four people standing on our own two feet.
0:04:53 > 0:05:0048 hours for the final four to knock their business plans into shape.
0:05:00 > 0:05:05Helen Milligan, an executive assistant, has the best record.
0:05:05 > 0:05:08Winning ten tasks and losing just one.
0:05:08 > 0:05:11I'm really confident in my business plan.
0:05:11 > 0:05:15It's a bit of a new idea, it's slightly risky,
0:05:15 > 0:05:19but I've taken risks in the tasks and I think Lord Sugar likes that.
0:05:22 > 0:05:26Next best - Susan Ma.
0:05:26 > 0:05:29Running her own skincare business at 21,
0:05:29 > 0:05:32she's the youngest left standing.
0:05:32 > 0:05:36I'm the only one who shows really strong, natural initiative to do a business.
0:05:36 > 0:05:39I cannot wait to show Lord Sugar what I've been working on.
0:05:39 > 0:05:41It's something I know will work
0:05:41 > 0:05:44and I want him to recognise that I deserve to win.
0:05:44 > 0:05:47I am the best in this house and I'm going to go for it.
0:05:49 > 0:05:52Third survivor,
0:05:52 > 0:05:56sales and marketing manager for a printing company in Northern Ireland
0:05:56 > 0:05:59and never lost for words, Jim Eastwood.
0:05:59 > 0:06:03I've been amazed and I've amazed myself that, task-on-task,
0:06:03 > 0:06:07I just seem to be growing in confidence, growing in ability.
0:06:07 > 0:06:11And I have, in my business plan, something which I think is amazing.
0:06:11 > 0:06:15It's brilliant. It seems as if everything's coming together at the right time.
0:06:17 > 0:06:21Full of bright ideas - inventor Thomas Pellereau.
0:06:21 > 0:06:25He has the worst record, winning just three tasks.
0:06:25 > 0:06:30I've saved it all for the last. The last few tasks, I've really started to come together.
0:06:30 > 0:06:32My business plan, I think, is excellent.
0:06:32 > 0:06:36The idea within it is fantastic, so I'm feeling there really is
0:06:36 > 0:06:38a possibility for me to win
0:06:38 > 0:06:43and it spurs me on to try even harder to really make this happen.
0:06:46 > 0:06:49ALARM BLARES
0:06:50 > 0:06:54Today, plans printed, it's off to the city.
0:06:57 > 0:06:59It's just a bit of paper at the moment,
0:06:59 > 0:07:02but hopefully, it'll become a huge organisation one day.
0:07:02 > 0:07:05A last chance to show Lord Sugar
0:07:05 > 0:07:10they have the skills and vision to be his business partner.
0:07:10 > 0:07:14I'm so nervous, I actually didn't sleep a wink last night.
0:07:14 > 0:07:17Today is the biggest day of my life.
0:07:37 > 0:07:41New Broad Street House -
0:07:41 > 0:07:45meeting place for the big guns of British business.
0:07:45 > 0:07:49City hub of the Institute of Directors.
0:07:56 > 0:07:59Good morning. ALL: Good morning, Lord Sugar.
0:07:59 > 0:08:02Now it's time for you to convince me that
0:08:02 > 0:08:06you're worthy of the £250,000 investment
0:08:06 > 0:08:08I'm going to make in our joint company.
0:08:08 > 0:08:12I'm not going to take this decision lightly, so today,
0:08:12 > 0:08:15you're going to be interviewed by four top, business experts.
0:08:15 > 0:08:18When it comes to starting companies,
0:08:18 > 0:08:21they've been there, seen it and done it many times.
0:08:21 > 0:08:24They'll scrutinise your CVs and business plans
0:08:24 > 0:08:27and, tomorrow, they will be reporting back to me.
0:08:27 > 0:08:31So, hand your business plans to Nick and Karren
0:08:31 > 0:08:34and I will see you in the boardroom tomorrow.
0:08:43 > 0:08:45This is it!
0:08:45 > 0:08:50Everything that we've worked for so far. Four interviews, boom.
0:08:54 > 0:08:57My heart's pounding, is yours?
0:08:57 > 0:09:00If you don't know your own life and your own business plan,
0:09:00 > 0:09:03then you're in trouble. We should know it.
0:09:11 > 0:09:13Claims have been checked.
0:09:13 > 0:09:16Backgrounds researched.
0:09:16 > 0:09:20Business plans scrutinised.
0:09:20 > 0:09:23- Good luck, Tom.- Thank you.
0:09:23 > 0:09:26Time to face four of Lord Sugar's toughest task masters.
0:09:26 > 0:09:30- Please take a seat. - Good morning, sir.
0:09:30 > 0:09:33Claude Littner, formerly Lord Sugar's global troubleshooter
0:09:33 > 0:09:37and expert at steering companies through rough and smooth.
0:09:37 > 0:09:43Would it be fair to say, Tom, your career is floundering at the moment?
0:09:43 > 0:09:45Um, I don't believe that's fair to say,
0:09:45 > 0:09:48but I wonder what would point you in that direction.
0:09:48 > 0:09:51Well, just looking at your CV, really.
0:09:51 > 0:09:53OK.
0:09:53 > 0:09:57Sharing Lord Sugar's passion for young entrepreneurs,
0:09:57 > 0:10:01- Margaret Mountford. - Nice to meet you, I'm Helen.
0:10:01 > 0:10:03A key member of the Bright Ideas Trust,
0:10:03 > 0:10:07helping to kick-start first-time businesses.
0:10:07 > 0:10:10You have a pretty spectacular record in this process, haven't you?
0:10:10 > 0:10:14- I have, yes, I've been very lucky. - Lucky? Do you think it's luck?
0:10:14 > 0:10:18I think it's a combination of a lot of hard work
0:10:18 > 0:10:21- and a little bit of luck.- Hmm.
0:10:21 > 0:10:27- Adios, amigos.- Pioneer of Britain's free magazine industry -
0:10:27 > 0:10:30- Mike Soutar.- Please take a seat.
0:10:30 > 0:10:33Awarded Innovative Business of the Year in 2010.
0:10:33 > 0:10:35So I've read your application,
0:10:35 > 0:10:41it's packed with cliches and buzzwords and blarney.
0:10:41 > 0:10:45Jim, do you have difficulty expressing yourself succinctly?
0:10:47 > 0:10:51- I'm trying to get better at that. - I guess that's a succinct answer.
0:10:54 > 0:10:56- Finally...- Hello.- Hi.
0:10:56 > 0:11:00..Matthew Riley, Young Entrepreneur Of The Year in 2007.
0:11:00 > 0:11:03- Just stand behind the chair for a second, don't sit down.- OK.
0:11:03 > 0:11:08His telecommunications company is now worth over £300 million.
0:11:08 > 0:11:12OK, Susan, I'd just like you to pretend you're in an elevator.
0:11:12 > 0:11:14- OK.- It's called the elevator pitch.
0:11:14 > 0:11:18- You've got in at the ground floor and we're going to the penthouse.- OK.
0:11:18 > 0:11:22- I want you to tell me why Lord Sugar should invest in your business.- OK.
0:11:22 > 0:11:25Essentially, I have a fantastic business plan of creating
0:11:25 > 0:11:29a 100% natural, very niche organic skincare range
0:11:29 > 0:11:31targeted at the mass market,
0:11:31 > 0:11:34so to go into big drugstores, big supermarkets.
0:11:34 > 0:11:37I've been selling my own range of natural products
0:11:37 > 0:11:40over the last three years and have had tremendous results.
0:11:40 > 0:11:45There's over 10,000 users of my products in the UK alone
0:11:45 > 0:11:48A good product will keep on multiplying and more will buy it
0:11:48 > 0:11:51and those who have bought it will continue buying it.
0:11:51 > 0:11:53So, I see no end to this business.
0:11:53 > 0:11:55I see it growing, maybe even becoming global
0:11:55 > 0:11:58- and getting bigger and bigger and bigger.- That'll do.
0:11:58 > 0:12:01- OK.- Well done. - That was really nerve racking.
0:12:01 > 0:12:05- There was a lot of things to say... - This'll be a long interview.
0:12:05 > 0:12:08- Sorry about that!- I'm only joking. - I'm really, really, excited.
0:12:08 > 0:12:11I've read your business plan.
0:12:11 > 0:12:15I do, I have to say, find some of it confusing and almost obtuse...
0:12:15 > 0:12:20- OK.- ..so perhaps you could sum it up for me in a sentence or two.
0:12:20 > 0:12:24The business is to save organisations money
0:12:24 > 0:12:29by reducing the financial and the personal cost of back pain.
0:12:29 > 0:12:33That sounds like an objective. What's the business?
0:12:33 > 0:12:36The business is two fold. It's a service
0:12:36 > 0:12:40to measure the likelihood of employees having back pain,
0:12:40 > 0:12:44and it's a set of chairs or furniture that will actually
0:12:44 > 0:12:48help you to train those muscles so you're much, much less likely
0:12:48 > 0:12:50to have back pain or other problems in the future.
0:12:50 > 0:12:55So, the majority of your revenues are coming from the chair.
0:12:55 > 0:12:57Product sales, yes.
0:12:57 > 0:13:01100% of your business plan doesn't mention the word "chair".
0:13:03 > 0:13:06I believe it talks about the "devices" and it has the...
0:13:06 > 0:13:09It didn't use the word "chair".
0:13:12 > 0:13:13Um...
0:13:13 > 0:13:15Er...I would...
0:13:15 > 0:13:17You'll just have to take it as a fact.
0:13:17 > 0:13:19OK. Um...
0:13:19 > 0:13:23Well, I must say, I've never seen a longer application form
0:13:23 > 0:13:26and some of the things you say are just incredible.
0:13:26 > 0:13:29"I'm not a show pony, or a one-trick pony,
0:13:29 > 0:13:33"or a wild stallion that needs to be tamed, or even a stubborn mule.
0:13:33 > 0:13:38"I believe I can become the champion thoroughbred that this process requires."
0:13:38 > 0:13:41What impression does that give me of you? That you're a bit of an ass?
0:13:41 > 0:13:43Jackass, maybe.
0:13:43 > 0:13:47- Um...hopefully not, Margaret. - Did you take it seriously, this form?
0:13:47 > 0:13:50Absolutely. But I think a lot of run-of-the-mill people
0:13:50 > 0:13:53can't set themselves apart. How do you set yourself apart?
0:13:53 > 0:13:55By swallowing the Oxford Book of Cliches?
0:13:55 > 0:13:57Well, I believe all that. I'm not a one-trick pony.
0:13:57 > 0:14:00This process was designed to tease out all different areas.
0:14:00 > 0:14:03I can't think of one were I haven't excelled.
0:14:03 > 0:14:07- So have you got any weaknesses? - Any chink in the armoury is an area for improvement.
0:14:07 > 0:14:11- I think we're back in the cliche book.- I don't mean to be, but...
0:14:11 > 0:14:15"After all, it's not about the fancy headlines or the bronzed tan lines,
0:14:15 > 0:14:18"but the health of the bottom line."
0:14:18 > 0:14:22Jim's good at spinning things, quite good at charming round things.
0:14:22 > 0:14:24He's good at talking about himself.
0:14:24 > 0:14:26Whether the interviewers will fall for that,
0:14:26 > 0:14:30I'm not sure, but he'll definitely give it a go.
0:14:30 > 0:14:32Just one final question...
0:14:32 > 0:14:35- Oh, really?- What would you like to tell me about yourself
0:14:35 > 0:14:38that you don't think I've gleaned from your application form,
0:14:38 > 0:14:41your CV and your performance so far in this process?
0:14:41 > 0:14:45And try and say it without cliches and say it very quickly.
0:14:45 > 0:14:48About me, I'm exactly what it says on the tin.
0:14:52 > 0:14:55- Jim jam!- Hello, ladies. - You look happy.
0:14:55 > 0:14:57Big happy smile on your face.
0:14:57 > 0:14:58How was it?
0:14:58 > 0:15:01- It was really good. - Yeah?- It was really good.
0:15:01 > 0:15:05- If you have the minerals, you'll be fine. If you don't, you won't.- Yeah.
0:15:05 > 0:15:09I can't believe Tom's still in there. Maybe he's getting his arse kicked.
0:15:09 > 0:15:15Do you believe that, as a businessman, as an engineer, that accuracy must be important?
0:15:15 > 0:15:19It's possible you're alluding to some fairly big errors in my financial...
0:15:19 > 0:15:21You haven't got one error, it's full of errors.
0:15:21 > 0:15:24There's not a single number that adds across correctly.
0:15:24 > 0:15:29Coupled with the fact that, normally, when you have a product like this invention,
0:15:29 > 0:15:34- you've a pretty good idea of how much it'll cost to manufacture. - Yes.- You know the components.
0:15:34 > 0:15:35100 components, 1,000 components.
0:15:35 > 0:15:38You've got to know the cost, and the selling price,
0:15:38 > 0:15:41- see if there's a margin. - Yes.- Nowhere in this...
0:15:41 > 0:15:45- Have I listed it? No, I haven't. - You've got no idea.
0:15:45 > 0:15:48- You've got no idea of what... - I have a pretty good idea.
0:15:48 > 0:15:53- How can you have a pretty good idea? - In the fact that I know the price of certain aspects.
0:15:53 > 0:15:55- You don't know anything. - I know the costs
0:15:55 > 0:15:59of the two different parts which do the majority of the work.
0:15:59 > 0:16:03- Where have you got that from? - I've purchased them and made some prototypes.
0:16:03 > 0:16:07Why didn't you indicate that? Nowhere here have you said you've got a prototype.
0:16:07 > 0:16:10- All I can say as I apologise. - No, an apology's no good,
0:16:10 > 0:16:12because I've got no way of ascertaining
0:16:12 > 0:16:16whether this chair works, doesn't work, is going to get a patent.
0:16:16 > 0:16:18It's complete nonsense, OK? The only thing I can understand
0:16:18 > 0:16:23and that any other businessman can understand is the numbers. Has it got a chance of...
0:16:23 > 0:16:26You know, is it credible? And the answer is it's not.
0:16:28 > 0:16:31- Well, thank you very much indeed, Tom.- Thank you.
0:16:38 > 0:16:40- He's back.- Hello.
0:16:40 > 0:16:42How did it go?
0:16:42 > 0:16:45- Good luck! - HE LAUGHS
0:16:45 > 0:16:48- Oh... - SUSAN: Oh, God.- Yes.
0:16:48 > 0:16:49Was it very tough?
0:16:49 > 0:16:54If you've got any errors, he will definitely find them.
0:16:58 > 0:17:02- Hi, Helen.- Nice to meet you. - Nice to meet you, I'm Matthew.- Hi.
0:17:02 > 0:17:05- Stand there for a second...- OK. - ..what I'm going to ask you to do.
0:17:05 > 0:17:09- Pretend you're in an elevator.- OK. - It's called the elevator pitch.
0:17:09 > 0:17:11- Right.- I'd like you to imagine you're going to go up
0:17:11 > 0:17:13and to tell me all about your business.
0:17:13 > 0:17:17- Go.- My business is basically helping the nation get back on its feet.
0:17:17 > 0:17:20It's an assistant service for the mass market.
0:17:20 > 0:17:24So, there's a number of mundane jobs that you can
0:17:24 > 0:17:27offload on somebody else which helps your work-life balance
0:17:27 > 0:17:32Hopefully, it will go nationwide through a franchise model.
0:17:32 > 0:17:34OK. That's it. SHE LAUGHS NERVOUSLY
0:17:34 > 0:17:37So, Helen, I'm just trying to get my head around,
0:17:37 > 0:17:40you know, the average person who's going to use your service.
0:17:40 > 0:17:42What are they going to use it for?
0:17:42 > 0:17:45I think they would use it for general day-to-day things.
0:17:45 > 0:17:47Making appointments for things, dental,
0:17:47 > 0:17:51waiting in for food shopping, sending birthday cards to people,
0:17:51 > 0:17:54organising things like holidays, any house moves.
0:17:54 > 0:17:57The list is absolutely endless.
0:17:57 > 0:17:59Why would I pay you to ring my dentist for an appointment?
0:17:59 > 0:18:04- Because...- I can't get my head round that! I'm a bit busy, but I can ring a dentist.
0:18:04 > 0:18:07- It's as hard work to ring you to get you to ring my dentist.- Yeah.
0:18:07 > 0:18:10It's the whole reminder service as well.
0:18:10 > 0:18:14Dentists give you reminders. They text to say you're due for an appointment. Mine does.
0:18:14 > 0:18:18No, I've never had one like that. That must be a very expensive one.
0:18:18 > 0:18:23I suspect Helen's business plan will be very well put together.
0:18:23 > 0:18:25She'll come under the same cosh as the rest of us.
0:18:25 > 0:18:27Yeah. She'll get nailed.
0:18:27 > 0:18:32I'd be very impressed if it's really, really good and it is her first one.
0:18:32 > 0:18:36I hope it's a massive shock, leaves her tongue tied and she's unable to answer.
0:18:36 > 0:18:37SUSAN LAUGHS
0:18:37 > 0:18:42But what contacts have you got to get things done? Have you got any? Have you got a contact book?
0:18:42 > 0:18:45- Get things done as in...? - OK, I'm your customer.
0:18:45 > 0:18:48- OK.- Can you get me a table at The Ivy for tonight, please?
0:18:48 > 0:18:52- I'd like the one by the window. - I think contacts are easy to find.
0:18:52 > 0:18:55It's having the business acumen to be able to run it.
0:18:55 > 0:18:57So, you can't get me the table tonight?
0:18:57 > 0:18:59No, because I'm not a trading company yet.
0:18:59 > 0:19:03That's it - I don't think you've got the address book to do this.
0:19:03 > 0:19:06Most people who do this have somebody with all the contacts,
0:19:06 > 0:19:11who knows all the hotels, the chauffeurs, the shows and you don't have that experience.
0:19:11 > 0:19:14What I'm saying is I want to open this service up to the mass market.
0:19:14 > 0:19:19I think the problem you've got is, if you can't do the first thing, how will you get massive?
0:19:19 > 0:19:22These people are successful, because it's all about contacts.
0:19:22 > 0:19:26I think you're going to really struggle with that.
0:19:26 > 0:19:29- Thank you very much. - OK, lovely to meet you, thank you.
0:19:32 > 0:19:35I think Susie will go in, she'll get strips torn off her,
0:19:35 > 0:19:40ridiculed, hauled over the coals and she'll come out and say it went really well.
0:19:40 > 0:19:44- Yeah.- I've seen it a lot in Susan, that bravado.
0:19:44 > 0:19:48- While doing your degree, a very good degree, congratulations...- Thank you.
0:19:48 > 0:19:52- ..you made quite a bit of money running your own business?- Yeah.
0:19:52 > 0:19:55Before I did my A-levels, I worked for a guy at Greenwich Market
0:19:55 > 0:20:00selling skincare products and I made just over £1,500 for that weekend.
0:20:00 > 0:20:04After that one weekend, I quit, because I realised how much money I could be making,
0:20:04 > 0:20:08so I created my own range of body scrub and then creams
0:20:08 > 0:20:11and eye gels using all 100% natural ingredients
0:20:11 > 0:20:15and then sold them at Greenwich Market and shows and events.
0:20:15 > 0:20:17And I've been doing that for the last three years.
0:20:17 > 0:20:21- You say you employed over 15 people to work for you at one show.- Yeah.
0:20:21 > 0:20:25- How did you pay them? - It was all cash.- No tax?
0:20:25 > 0:20:29- Um...- No national insurance, no nothing?- No.
0:20:33 > 0:20:36- Your degree was in philosophy and economics.- It was.
0:20:37 > 0:20:39Yes.
0:20:41 > 0:20:45Clearly, it's very enterprising to have started this business, no doubt about that.
0:20:45 > 0:20:48A young woman to have done what you've done is commendable.
0:20:48 > 0:20:51- Thank you.- That leads into your business plan.- Yes.
0:20:51 > 0:20:55You seem to have gone into a lot of detail, and that's great, about how much it costs
0:20:55 > 0:20:59to produce the product, the wholesale price, retail price and, therefore, some margins.
0:20:59 > 0:21:03It says, "The business plan outlines my aggressive marketing and sales strategy
0:21:03 > 0:21:07"to turn over £1 million profit in the first year."
0:21:07 > 0:21:12- Sorry, that's really stupid. To make one million... - I agree it's really stupid,
0:21:12 > 0:21:15- but I don't know what it is you're trying to tell me. - To make one million profit.
0:21:15 > 0:21:18- Profit, in year one?- Yes.
0:21:21 > 0:21:26I think, what I've tried to do with my business plan is every decision I've made, with all the figures,
0:21:26 > 0:21:29I tried to back it up with experience I've had.
0:21:29 > 0:21:32So, in terms of how much I sell on a day-to-day basis at Greenwich Market,
0:21:32 > 0:21:36I take those figures and applied them to how much that can be sold
0:21:36 > 0:21:39- in a shopping centre... - When you've done is tested something
0:21:39 > 0:21:42in a very small niche area, then said, "I can now go global."
0:21:42 > 0:21:48What worries me is whether your product is just great for markets,
0:21:48 > 0:21:52but has got no chance against the heavyweights of the industry
0:21:52 > 0:21:56who put millions of pounds behind the backing of their product.
0:21:58 > 0:22:00Hello.
0:22:02 > 0:22:04Oh, my God!
0:22:04 > 0:22:05Was it that good?
0:22:05 > 0:22:07That was all right, actually.
0:22:07 > 0:22:11Everything he said to me, I shot back. It was OK.
0:22:11 > 0:22:16So, that went better than I thought it would.
0:22:18 > 0:22:24Describe really briefly, if you can, the business that you would like Lord Sugar to invest in.
0:22:24 > 0:22:28My business is called AMsmart, purposely designed by title
0:22:28 > 0:22:33to play into Lord Sugar's previous businesses with the AMS.
0:22:33 > 0:22:38What it is is providing employability skills to UK schools,
0:22:38 > 0:22:41promoting entrepreneurship and employability via e-learning.
0:22:41 > 0:22:47This gives scope, scale and inclusivity for every UK pupil. I think it's quite amazing.
0:22:47 > 0:22:51The title that you've given it, as you say, uses AMS within it.
0:22:51 > 0:22:55Isn't that a feeble attempt, really, to curry favour?
0:22:55 > 0:22:57I could be successful in that business by myself,
0:22:57 > 0:23:00but the critical linchpin,
0:23:00 > 0:23:04where to hang your hat and the figurehead is Lord Sugar.
0:23:04 > 0:23:07You're just using his name, using his brand he's built up
0:23:07 > 0:23:10- over the last 40 years... - What does Lord Sugar mean to you?
0:23:10 > 0:23:13What he means to me is entrepreneurial figure,
0:23:13 > 0:23:16someone who cares about future growth of the economy,
0:23:16 > 0:23:18cares about the future of the economy,
0:23:18 > 0:23:22in terms of children in education, someone that likes to give back,
0:23:22 > 0:23:26someone that hails from small beginnings and has made it big.
0:23:26 > 0:23:27That's exactly what AMsmart tackles.
0:23:27 > 0:23:31I think it's amazing, brilliant, impactful,
0:23:31 > 0:23:34unique and perfectly suited to Lord Sugar's motivations.
0:23:34 > 0:23:37Jim said the best ideas he's ever had
0:23:37 > 0:23:41are in his business plan, so it had better be good.
0:23:41 > 0:23:45- No pressure, then, Jim! - No pressure! Better be good!
0:23:45 > 0:23:48How much hands-on research have you actually done?
0:23:48 > 0:23:52How many headteachers have you spoken to to verify
0:23:52 > 0:23:55that they would sign up for this e-learning service?
0:23:55 > 0:24:00Direct delivery of this is time consuming, it's labour intensive...
0:24:00 > 0:24:05So, my question is, how many head teachers have you spoken to
0:24:05 > 0:24:10about their willingness to actually pay for an e-learning service?
0:24:10 > 0:24:14- In Northern Ireland, the uptake on direct delivery was very high. - How many?
0:24:14 > 0:24:18- In e-learning, the delivery mechanism will be even better. - I just need some numbers.
0:24:18 > 0:24:22I haven't divulged the nature of e-learning.
0:24:22 > 0:24:25- So, you haven't spoken to any head teachers?- Not for e-learning.
0:24:25 > 0:24:29What you're doing is asking for investment of £250,000...
0:24:29 > 0:24:33- Yes.- ..but what you're saying is, "I haven't done the market research required..."
0:24:33 > 0:24:38I haven't asked the question, "Do you want e-learning to be the mechanism, the vehicle?"
0:24:38 > 0:24:42But I think it's obvious at this stage that that is the key, unique selling point.
0:24:44 > 0:24:47- Hey, guys. - Hi.- You look happy!
0:24:47 > 0:24:52You know me, always the optimist, even in the face of a firing line!
0:24:52 > 0:24:55- Halfway through. - Yeah. Bring on the next one.
0:24:55 > 0:24:59- Yeah, I just want to get them done. - I'm so pumped, so pumped.
0:24:59 > 0:25:02- Good luck, Helen.- Thank you.
0:25:02 > 0:25:05My business plan is about helping the nation get back on its feet.
0:25:05 > 0:25:09We have less hours in our working day,
0:25:09 > 0:25:11we're working harder and harder all the time.
0:25:11 > 0:25:15- Well, you are, yes.- I would certainly use this service.
0:25:15 > 0:25:19You would, yes, but I think you may have a problem with your work-life balance.
0:25:19 > 0:25:24You said at some point, "My personal and social life have absolutely no bearing on my life.
0:25:24 > 0:25:26"My work has always come first and always will do."
0:25:26 > 0:25:31Yes, that's true. The thing with my work is that it sort of is my life.
0:25:31 > 0:25:36You come across very professional, very controlled.
0:25:36 > 0:25:41Tell me something about yourself that shows me your human side.
0:25:41 > 0:25:45Tell me a joke, make me laugh.
0:25:45 > 0:25:46OK, um...
0:25:47 > 0:25:49Um...
0:25:49 > 0:25:52There's nothing like being put on the spot for a joke!
0:25:52 > 0:25:55Can I come back to that one a bit later?
0:25:57 > 0:26:02- Is it not that you're just a really good sales guy, Jim?- I am, thank you for pointing that out.
0:26:02 > 0:26:06It's certainly not the only thing. I can negotiate, I can pitch, I can be creative.
0:26:06 > 0:26:11I certainly have so much potential. I'm scratching the surface on what I can actually do.
0:26:13 > 0:26:16- You had one business launch already, I think, didn't you?- Yes.
0:26:16 > 0:26:19The world's first curved nail file.
0:26:19 > 0:26:22- And was it a success? - It was a very good success.
0:26:22 > 0:26:28- It was on sale in pharmacies and one of the major retailers.- Are you still involved with that business?
0:26:28 > 0:26:32The business still exists and sells a certain amount of the nail file.
0:26:32 > 0:26:36It has other ones that are gradually coming out.
0:26:36 > 0:26:39I've remembered my joke.
0:26:39 > 0:26:42A fish is swimming along
0:26:42 > 0:26:45and he swims straight into something and he goes, "Oh, dam!"
0:26:47 > 0:26:50LAUGHTER OK, you made me laugh.
0:26:52 > 0:26:53OK, Tom...
0:26:53 > 0:26:57- You're a really nice guy, aren't you?- Um, thank you.
0:26:57 > 0:27:02I like nice people, Tom. My wife's probably one of the nicest people you'd ever meet.
0:27:02 > 0:27:06- Would I go into business with her? Not on your nelly.- Absolutely.
0:27:06 > 0:27:09I'm not surprised at all that, firstly, you have a very nice wife.
0:27:09 > 0:27:11But, secondly, that is a concern.
0:27:11 > 0:27:16- Maybe that's why you've not been as successful as perhaps you might've been?- Perhaps.
0:27:16 > 0:27:21But I've been running my own business for the last five years. I know how tough the world really is.
0:27:21 > 0:27:23My first invention, the nail file,
0:27:23 > 0:27:26coming up with the idea took 10 minutes.
0:27:26 > 0:27:31Getting something to market, licensing it, getting it to Boots took about a year and a half.
0:27:31 > 0:27:34But you got it out to one of the biggest retailers out there.
0:27:34 > 0:27:38- You had it in their stores.- Yeah. - Why didn't you fulfil that?
0:27:38 > 0:27:43That is dream stuff for most people. Why didn't you make it successful?
0:27:43 > 0:27:46The bottom line with the nail file is, I'm not Mr Nail File Guy.
0:27:46 > 0:27:50I did it because I wanted to experience getting an invention to market.
0:27:50 > 0:27:54Actually, I lost interest in that and I wanted to have a look at other things.
0:27:54 > 0:27:58My concern is you're going to keep moving like a conveyor belt.
0:27:58 > 0:28:01"Month one, I've invented this!" "Month two, I've invented that!"
0:28:01 > 0:28:06I'm not sure what Tom's business idea is, but he did say he'd had 22.
0:28:06 > 0:28:09- 22?!- What I always say to him is he comes up with loads of ideas,
0:28:09 > 0:28:12you've got to sift all the way through them.
0:28:12 > 0:28:16- Then there might be one that's like a little gem waiting to be polished. - Yeah.
0:28:16 > 0:28:20So, as you'd expect, I've taken a reference from a previous employer.
0:28:20 > 0:28:25- Yes.- One of the things the previous employer said is that you aren't a starter-finisher.
0:28:25 > 0:28:29- Right.- And that sent alarm bells ringing in my head.
0:28:29 > 0:28:32If you're going to go into business with Lord Sugar,
0:28:32 > 0:28:37you absolutely have to have the capabilities to deliver from start to finish.
0:28:37 > 0:28:41There are plenty of inventors, creators, who have never got any invention to market.
0:28:41 > 0:28:45But one of the things I've proved with the nail file,
0:28:45 > 0:28:48I was dedicated to making that happen and did make it happen.
0:28:48 > 0:28:52And, in terms of this back problem area,
0:28:52 > 0:28:54I am incredibly passionate about this.
0:28:54 > 0:28:57- Thank you for your time, Tom. - Thank you, Matthew.
0:28:57 > 0:28:59Excuse me, I've just knocked that over.
0:28:59 > 0:29:02Well, Jim... It's hard to know where to start.
0:29:02 > 0:29:05But you've always been a high achiever.
0:29:05 > 0:29:09You're the number one salesperson, you're a high-calibre business professional.
0:29:09 > 0:29:12You've had a meteoric rise from zero to hero.
0:29:12 > 0:29:17The fact of the matter is, for all the pages and pages of success that you allude to,
0:29:17 > 0:29:21your salary and your job doesn't appear to indicate that's the case.
0:29:21 > 0:29:26OK. I disagree with that. I feel that, throughout life, I've been a high achiever.
0:29:26 > 0:29:29- I feel that my salary is well above average.- Yeah.
0:29:29 > 0:29:32But it's not super. You know, you're not setting the world alight.
0:29:32 > 0:29:37Well, day by day, give me a chance and I'm netting it a little bit more.
0:29:37 > 0:29:40You've got all the answers! All the answers, but no proof of it.
0:29:40 > 0:29:42I do have proof of it.
0:29:42 > 0:29:47- Ask me to talk about something, I'll tell you...- I'm sure you'll talk till the cows come home.
0:29:47 > 0:29:51I'll give you hard, bare facts, whatever you want, because I am exactly what's on that paper.
0:29:51 > 0:29:55- I really believe that. - YOU believe it! It's finding somebody else who believes it.
0:29:59 > 0:30:02- Jim. That was quick. - That was really quick.
0:30:02 > 0:30:05What was it like?
0:30:05 > 0:30:06It was a walk in the park.
0:30:06 > 0:30:13With people shooting at you as you're walking through the park, and throwing hand-grenades at you.
0:30:17 > 0:30:18Hello.
0:30:19 > 0:30:21Susie is driving me potty today.
0:30:21 > 0:30:24She's very positive about things.
0:30:24 > 0:30:27Everything.
0:30:27 > 0:30:29You're sure you don't need any sort of
0:30:29 > 0:30:32chemist qualifications to put these together?
0:30:32 > 0:30:35Or could I just get a load of different products,
0:30:35 > 0:30:37put them all in a cauldron and then go out and start selling it?
0:30:37 > 0:30:39Anyone can start their own skincare company.
0:30:39 > 0:30:42But there are some laws with regards to having all the products tested.
0:30:42 > 0:30:44Tested on what? Tested by who?
0:30:44 > 0:30:47The government? Is there a government body or something?
0:30:47 > 0:30:53Tested by any chemist, just to see that I don't have any, like, arsenic or anything in my products.
0:30:53 > 0:30:55You see, I'm really struggling with this. I have to say.
0:30:55 > 0:30:59I've got a pretty good radar for bullshit, and this smells like bullshit.
0:30:59 > 0:31:02- Well, it's...- You're saying I could walk down to the local chemist...
0:31:02 > 0:31:07- No, no, not the local chemist. - Who, then?- Like a cosmetic chemist.
0:31:07 > 0:31:08How much does it cost?
0:31:08 > 0:31:10It doesn't cost that much. It depends on the product.
0:31:10 > 0:31:13- How much is "not that much"? - It depends on the product and it depends on...
0:31:13 > 0:31:16- Do you have to do it per product? - You have to do it per product.
0:31:16 > 0:31:20I've got a real issue now, because that's not in any of your business plans, the costing.
0:31:20 > 0:31:23In my business plan I have noted in the cost area legalities.
0:31:23 > 0:31:25So, the legalities would literally...
0:31:25 > 0:31:27Yeah. Legalities for setting a company up, though.
0:31:27 > 0:31:30Legalities of going to Companies House, setting a company up.
0:31:30 > 0:31:34You didn't include it in any detail. Because I've read the business plan.
0:31:34 > 0:31:36I should have done and I did overlook it when I started the business.
0:31:36 > 0:31:40- You can't run your business without it. It is important, - but it doesn't take long.
0:31:40 > 0:31:43- You don't have a business without that.- You're right.
0:31:43 > 0:31:45You have not got the fundamentals right in your business plan.
0:31:45 > 0:31:47I should have been more specific.
0:31:47 > 0:31:53- So, tell me how much it's going to cost for the four products you want to launch.- It will cost between £100
0:31:53 > 0:31:55to £2,000, depending on the product.
0:31:55 > 0:31:57So it could be £8,000 expenditure
0:31:57 > 0:32:01that we've not already got in here? How much did you put in for legalities?
0:32:05 > 0:32:07I think I put in £6,000.
0:32:14 > 0:32:15That was really tough.
0:32:15 > 0:32:17Really, really tough.
0:32:17 > 0:32:20I don't think I've ever seen Susie without a massive smile.
0:32:20 > 0:32:23It's the first time I've ever seen your cage rattled.
0:32:25 > 0:32:28Just absolutely grilled me.
0:32:32 > 0:32:35OK, let's move on to your business idea.
0:32:35 > 0:32:37Well, the thing is,
0:32:37 > 0:32:42it certainly isn't your idea because I was amazed at how many companies
0:32:42 > 0:32:46there are providing pretty well exactly what you're suggesting.
0:32:46 > 0:32:48There's definitely companies out there that are quite similar.
0:32:48 > 0:32:50But there's no market leader.
0:32:50 > 0:32:55I'm not looking into doing this as something I would do to earn 50-100k.
0:32:55 > 0:32:59I want to make some serious money out of this and I want it to grow quite big.
0:32:59 > 0:33:05OK. Let's just say for example that, on further scrutiny, you find that this doesn't work.
0:33:05 > 0:33:07Have you got any other business ideas,
0:33:07 > 0:33:10or is this the one that you're setting all your heart on?
0:33:10 > 0:33:13I mean, this is obviously the one I'm very passionate about.
0:33:13 > 0:33:16I have got other business ideas.
0:33:16 > 0:33:20I've won 10 out of 11 tasks and I ultimately feel that I would make
0:33:20 > 0:33:22a success of anything that I put my mind to.
0:33:22 > 0:33:25- OK, thank you very much indeed. - Thank you.
0:33:28 > 0:33:31Oh, my God. We're finished. This is it.
0:33:33 > 0:33:35Yeah...
0:33:35 > 0:33:39I am resilient, because I took a hammering.
0:33:39 > 0:33:43This was the last bitter blows of a long-fought campaign.
0:34:19 > 0:34:23I came with a single-minded focus and that was to be Lord Sugar's business partner.
0:34:23 > 0:34:27I'm still on track and let's hope it goes according to plan.
0:34:28 > 0:34:32You don't get to the final just by being a nice guy.
0:34:32 > 0:34:37I will be fighting tooth and nail, every single moment in that boardroom
0:34:37 > 0:34:40to become Lord Sugar's next business partner.
0:34:42 > 0:34:46This is most important thing I've ever done in my life. I want this so much.
0:34:46 > 0:34:49I'm the perfect candidate.
0:34:49 > 0:34:51I am who he's looking for.
0:34:51 > 0:34:57I do feel like I've outperformed the other candidates in the tasks. Obviously I've only lost one.
0:34:57 > 0:34:59And they should be really worried this morning.
0:34:59 > 0:35:02As far as I'm concerned, I should be the front runner now.
0:35:10 > 0:35:13- Good morning. - Morning.- Good morning, everyone.
0:35:23 > 0:35:26Margaret, welcome back to the boardroom again.
0:35:26 > 0:35:31- Thank you.- Claude, of course, very familiar with this process.
0:35:31 > 0:35:36- And two young men. And it's young people... - Three young men.
0:35:36 > 0:35:38TWO young men
0:35:38 > 0:35:44- who want to get their views together with your more mature...- Thank you.- ..views on the applicants.
0:35:44 > 0:35:49So, Margaret, would you like to kick off with anyone in particular?
0:35:49 > 0:35:50Well, why don't we start with Helen?
0:35:50 > 0:35:53She's got a fantastic track record.
0:35:53 > 0:35:57She's obviously a terribly hard worker. I'd say she's actually a workaholic.
0:35:57 > 0:36:01But there wasn't any entrepreneurial flair that I could see.
0:36:01 > 0:36:08Her business plan involves providing what you might call a concierge service. I find it deeply flawed.
0:36:08 > 0:36:14The point you hit on, which is quite right, is that, out of all of the candidates, she has flown through.
0:36:14 > 0:36:18It maybe endorses the fact that she's good at being told what to do.
0:36:18 > 0:36:22Yeah, I think one of the things that I certainly picked up on was you'd employ her tomorrow.
0:36:22 > 0:36:25I'd put her in my business tomorrow. No problem at all with that.
0:36:25 > 0:36:28Would I want to go into business with her? I've got a question mark, certainly around her business plan.
0:36:28 > 0:36:31I don't think she's done anywhere near enough research.
0:36:31 > 0:36:35She wants to go in with no experience of this market,
0:36:35 > 0:36:38no contacts with restaurants or travel agencies or anything like that.
0:36:38 > 0:36:41She'd be starting from scratch.
0:36:41 > 0:36:44Basically, what she's talking about here is a local business.
0:36:44 > 0:36:46It doesn't have scale, it's not scalable.
0:36:46 > 0:36:52Her idea of creating a franchise out of it is, I think, optimistic.
0:36:52 > 0:36:58One of the things I've noticed in all her tasks is that she is incredibly organised.
0:36:58 > 0:37:01That is the one thing that she does and she does extremely well.
0:37:01 > 0:37:06And I guess in her business plan what she's doing is using those skills and trying to expand that
0:37:06 > 0:37:10in a much bigger way and make a business of it.
0:37:10 > 0:37:13Mike, start me off with someone else.
0:37:13 > 0:37:16- We could talk about Jim.- Mm-hm.
0:37:16 > 0:37:18Terrific sales patter.
0:37:18 > 0:37:24But yet, in the interview, he was so slippery when it came to details.
0:37:24 > 0:37:27- What a surprise! - It was like trying to nail custard to the ceiling.
0:37:27 > 0:37:31Did you ever manage to corner that chap?
0:37:31 > 0:37:34Eventually, yes. That was whether he had really done
0:37:34 > 0:37:38the market research that was required in order to validate his business plan.
0:37:38 > 0:37:44I said to him, "How many head teachers and principals have you spoken to?"
0:37:44 > 0:37:49And after a whole load of blarney, eventually the answer was none.
0:37:49 > 0:37:52- Not a single one.- I've never come across so many cliches.
0:37:52 > 0:37:55I asked him to tell me about himself without using a cliche and he said,
0:37:55 > 0:37:58"Well, I am what it says on the tin."
0:38:00 > 0:38:03At the end you thought, "Well, what was all that about?"
0:38:03 > 0:38:09The only glimmer of hope, if you like, is his idea of some type of e-learning.
0:38:09 > 0:38:13Which actually is one that might hit some hotspots in terms of young people coming up
0:38:13 > 0:38:15into the world of work and having the tools to be able to do that.
0:38:15 > 0:38:20But, you know, Claude, we know from one of our businesses, what have schools haven't got?
0:38:20 > 0:38:23- Money.- Yeah.
0:38:23 > 0:38:27I think that he studied you before he started to write the business plan.
0:38:27 > 0:38:31And that is one long seduction latter.
0:38:31 > 0:38:34Nick is right. You are an inherent part of his business plan.
0:38:34 > 0:38:40You're not there as a financier and business adviser, consultant, experienced person to help him along.
0:38:40 > 0:38:43You are in the forefront because it doesn't work without you.
0:38:43 > 0:38:45That's a good point.
0:38:45 > 0:38:50We've got to start a business with this guy. What's he going to do on Monday morning?
0:38:50 > 0:38:52Talk. He'll annoy you.
0:38:52 > 0:38:54- Constantly.- Well, one of the others?
0:38:54 > 0:38:56Matthew?
0:38:56 > 0:38:59- Shall we go on to Tom? - Sure.- The mad professor.
0:38:59 > 0:39:03I think the problem you would have with him, Lord Sugar, is that
0:39:03 > 0:39:06he would genuinely invent something every other week.
0:39:06 > 0:39:10He loves inventing things. He doesn't love seeing things through.
0:39:10 > 0:39:14If you could bottle it and point him in the right direction, there's a chance.
0:39:14 > 0:39:21- One of his products was sold by some leading retailers in America and England, I think.- That's right.
0:39:21 > 0:39:24He said he's got three other versions of the nail file.
0:39:24 > 0:39:25I think that's a great product, I really do.
0:39:25 > 0:39:28That's what you normally do, once you've got one thing going,
0:39:28 > 0:39:30you bring out the second, next, third generation.
0:39:30 > 0:39:32I'm just not sure he's got that much focus.
0:39:32 > 0:39:37If you look at his business plan, the majority of his revenues are derived from this chair.
0:39:37 > 0:39:42Yet not one place in his business plan does he mention the word "chair".
0:39:42 > 0:39:44- Really?- It's not in there.
0:39:44 > 0:39:49The other thing, of course, is that his numbers are completely wrong. That's just ridiculous.
0:39:49 > 0:39:54I think of all candidates we have, he's the one who would most benefit from your involvement.
0:39:54 > 0:39:58Because he is an inventor, he has got ideas, but he doesn't have that
0:39:58 > 0:40:01cutting commercial edge which, actually, you could contribute.
0:40:01 > 0:40:05Yeah. Susan. Do you want to tell me about Susan, Claude?
0:40:05 > 0:40:09The intriguing thing about her is that she actually has run a small business.
0:40:09 > 0:40:14From a very young age she had the enterprise to get up in the morning and sell some product.
0:40:14 > 0:40:17Against that, I think that she is very naive.
0:40:17 > 0:40:21She thinks she's going to make a million-pound profit in year one.
0:40:21 > 0:40:23And there are not too many companies that manage to do that.
0:40:23 > 0:40:29She built her entire business plan out of a series of small assumptions that just multiplied.
0:40:29 > 0:40:32So that, ultimately, she was making millions of pounds.
0:40:32 > 0:40:34In her first year, she's making over £4 million turnover.
0:40:34 > 0:40:37- I think it's just totally unrealistic. - Margaret, what do you think?
0:40:37 > 0:40:40She is, I think, what one would call an entrepreneur.
0:40:40 > 0:40:44She worked on one of these market stalls for someone selling
0:40:44 > 0:40:49and thought, "Hang on, I can do that myself and earn more money from it. Why should I work for him?"
0:40:49 > 0:40:55She got out there and she sold, she paid her way through university and she must have worked jolly hard.
0:40:55 > 0:40:59Well, excellent input. Certainly you've given me a lot of food for thought.
0:40:59 > 0:41:04I've going to digest it a little bit more. Thanks a lot for all your help. Yeah?
0:41:04 > 0:41:05Thank you.
0:41:19 > 0:41:22PHONE RINGS
0:41:22 > 0:41:26- Hello?- Yes, could you send the four of them in, please?- Yes, Lord Sugar.
0:41:26 > 0:41:29Lord Sugar will see you now.
0:41:45 > 0:41:49Well, here we are at the end of the road.
0:41:49 > 0:41:54As you've known right from the very beginning, this is not about a job.
0:41:54 > 0:41:58This is about someone coming into a business with me.
0:41:58 > 0:42:00And that's what I've got to judge.
0:42:00 > 0:42:08So, I'm going to make up my mind based upon your business plans
0:42:08 > 0:42:11and what I've experienced in the last 11 weeks. Right?
0:42:11 > 0:42:15Now, Susan. Yeah.
0:42:15 > 0:42:18You've been able to go into the market place, make yourself
0:42:18 > 0:42:21a few pounds in order to take itself through university.
0:42:21 > 0:42:25But Claude says to me that you looked him straight in the eyes
0:42:25 > 0:42:31and said, "In my first year in business with Lord Sugar, I'm going to have a £4.5 million turnover."
0:42:31 > 0:42:34Well, everything that is in my business plan is all based
0:42:34 > 0:42:38on facts and figures I've collected throughout the last three years.
0:42:38 > 0:42:41If you have a look at the figures, they are all very, very realistic.
0:42:41 > 0:42:44I have looked at the figures. And they said
0:42:44 > 0:42:52it took us a long time to get up to £4.5 million and make a £1.3 million profit in the first year.
0:42:52 > 0:42:59Maybe I am being ambitious, but they never pinpointed which part of my plan is excessive.
0:42:59 > 0:43:04- Let me do a better pinpointing at the moment, shall I?- OK.
0:43:04 > 0:43:08You said that you've made £1,000 on Saturdays, sometimes,
0:43:08 > 0:43:11going to a particular market, selling your merchandise. Yeah?
0:43:11 > 0:43:14On average I make £1,000 per weekend.
0:43:14 > 0:43:16So £1,000 per weekend.
0:43:16 > 0:43:21I can see you standing there on your little stall, selling them. I can see that.
0:43:21 > 0:43:27Now extrapolate that out to £4.5 million, and that's how ridiculous what you are saying sounds.
0:43:27 > 0:43:32Because all you've done so far, you've done yourself. Right?
0:43:32 > 0:43:35Well, I've also worked on bigger things as well - I've organised
0:43:35 > 0:43:40an event where I employed 15 members of staff. Hold on a minute.
0:43:40 > 0:43:43Do you know how much a company like L'Oreal, or a company
0:43:43 > 0:43:49like Revlon or a company like Lancome spend to get consumers to walk into shops to buy stuff?
0:43:49 > 0:43:54Do you realise that the quarter of a million pounds I'm proposing to inject into this business,
0:43:54 > 0:43:58you flick your fingers, and that's it. Spent in a day. Gone.
0:43:58 > 0:44:02I did break up all of the different sales and those were the figures that I came up with.
0:44:02 > 0:44:05- Are you listening to me? - No, I'm listening.
0:44:05 > 0:44:09Because I'm telling you, I know about this business, and I'm telling you
0:44:09 > 0:44:14that you haven't got a hope in hell of having a £4.5 million
0:44:14 > 0:44:19- turnover in the first year, but it doesn't mean it can't work. - Brilliant.
0:44:19 > 0:44:26Well, Helen, I have an ethos which I preach throughout the country.
0:44:26 > 0:44:33It's very simple. For you to start a business, you have to have some experience in that field.
0:44:33 > 0:44:36I saw your business plan, of course.
0:44:36 > 0:44:39- OK.- And how can I say it. I feel,
0:44:39 > 0:44:41terribly disappointed, to be honest.
0:44:41 > 0:44:44To be frank. Because you've come up with this concierge service
0:44:45 > 0:44:50which has got nothing whatsoever at all to do
0:44:50 > 0:44:52with the business you've been in.
0:44:52 > 0:44:55- Where was your head on this one? - I completely understand what you're saying, but if you
0:44:55 > 0:44:59spot a gap in the market, you don't think, well, actually I haven't been doing
0:44:59 > 0:45:02that particular job for the last 10 years, so it's out of the water for me.
0:45:02 > 0:45:07What nobody has succeeded in doing, is opening up across the nation.
0:45:07 > 0:45:11We'd be the market leader. There's a market out there.
0:45:11 > 0:45:16Helen, Helen, forget about the nationwide, you've got to walk before you can run.
0:45:16 > 0:45:18I appreciate what you're saying, but there's definitely
0:45:18 > 0:45:22a market out there for it, so I could absolutely turn my hand to this.
0:45:22 > 0:45:29The two tasks that you excelled at in my opinion were biscuits and the pie task.
0:45:29 > 0:45:32- Yes.- Both of those were in the bakery business, which you happen to know
0:45:32 > 0:45:35a lot about, so I think we were quite surprised
0:45:35 > 0:45:38that you didn't stick to the business that you knew about.
0:45:38 > 0:45:41I did absolutely think about that and that was my second choice.
0:45:41 > 0:45:46- OK.- However, I felt it wasn't unique enough for you.- OK. Tom.
0:45:46 > 0:45:51If I have to precis your business plan,
0:45:51 > 0:45:57it's all about eventually getting to a chair that prevents back pain.
0:45:57 > 0:46:00- That's a part of it.- I also understand that your business plan
0:46:00 > 0:46:04talks of not just the chair, but actually going into offices
0:46:04 > 0:46:10so that you can perform some tests on people to see whether they're going to get backache in the future.
0:46:10 > 0:46:13What I'd come to you and suggest, as an employer,
0:46:13 > 0:46:18is that back pain is costing you, wasting you, £300,000 a year.
0:46:18 > 0:46:21- Tom, Tom, I'm a man from the big world out there.- Yes.
0:46:21 > 0:46:26And a long, long time ago, I stopped worrying about people taking time off of work, OK?
0:46:26 > 0:46:31- But...- Under health and safety regulations I have to ensure
0:46:31 > 0:46:34that the working environment in my building is a certain temperature.
0:46:34 > 0:46:37- Yes.- That there aren't any things on the floor that they can trip up,
0:46:37 > 0:46:42that lifts work properly, fire extinguishers, washroom facilities and all of that type of stuff.
0:46:42 > 0:46:47But I've got to tell you, as an employer, I would give up
0:46:47 > 0:46:52and emigrate if someone said to me, now, what you've got to do
0:46:52 > 0:46:56is to allow all your employees to have a desk chair check.
0:46:56 > 0:46:59If something was in your business that was costing you money... electricity,
0:46:59 > 0:47:06your heat was flooding out, you'd get someone in to test, to identify how it was wasting money.
0:47:06 > 0:47:08If you can show me how to save electricity, certainly, yes.
0:47:08 > 0:47:14I got to look at my businesses, that I've had over the years, and I've got to tell you, Tom,
0:47:14 > 0:47:19the absenteeism is not all to do with back pain.
0:47:19 > 0:47:25You could just as well argue that if you put alcohol rub on everybody's desk,
0:47:25 > 0:47:27then X amount of people wouldn't have flu.
0:47:27 > 0:47:32I could also supply them with bouncing keyboards so they wouldn't have arthritis in the left thumb.
0:47:32 > 0:47:35And all that stuff. It's just a flawed plan, Tom.
0:47:38 > 0:47:41Jim, when did you write that business plan?
0:47:41 > 0:47:44- In the two weeks prior to this process.- Really?- Yes.
0:47:44 > 0:47:47If you hadn't met me, you were actually going to start
0:47:47 > 0:47:50a business on your own, you'd have come up with that?
0:47:50 > 0:47:52Well, I currently do that, Lord Sugar, I go into schools
0:47:52 > 0:47:56in Northern Ireland and deliver employability skills to children.
0:47:56 > 0:47:58- I thought you sell print? - I do, yes.
0:47:58 > 0:48:00And you do the other thing as a kind of...
0:48:00 > 0:48:03I take leave to do that, yes.
0:48:03 > 0:48:10What worries me about your business plan is that what you're selling is me.
0:48:10 > 0:48:13You're jumping on the back of my brand, if you like.
0:48:13 > 0:48:16Yes, very unashamedly, Lord Sugar.
0:48:16 > 0:48:20I even branded it in line with your companies, for the sheer reason, that I need the clout.
0:48:20 > 0:48:22I make no bones about that.
0:48:22 > 0:48:25I don't actually want your time commitment, Lord Sugar, I'll drive it,
0:48:25 > 0:48:28I'll make it successful, and I'll put in all the hard yards, but...
0:48:28 > 0:48:31How would you do that, then? Where's the money?
0:48:31 > 0:48:33Well, you know what, I actually considered it being
0:48:33 > 0:48:38a non-profit business initially, but I thought that that wouldn't appeal to your sense of making money.
0:48:38 > 0:48:46Jim, Jim, I don't wish to boast, but as far as my philanthropic activities are concerned,
0:48:46 > 0:48:48I've got enough of them. Trust me, I do my bit.
0:48:48 > 0:48:51This is about business. Where is the money?
0:48:51 > 0:48:57Sugar... Lord Sugar, what I'll admit is that it's not a million-dollar idea where we're
0:48:57 > 0:49:01going to get rich in the morning, but the future of the economy and the future of children...
0:49:01 > 0:49:04- Don't play the sympathy thing. - No, I don't mean to.
0:49:04 > 0:49:08I told you before, I do enough of this stuff.
0:49:08 > 0:49:12This process here today is all about my commercial life.
0:49:12 > 0:49:17You knew from the very beginning, we're talking about a business here, to make money.
0:49:17 > 0:49:20That's right.
0:49:23 > 0:49:28Now, it's time for me to get realistic about the person I'm going to go into business with.
0:49:32 > 0:49:38Tom, maybe there's some legs in offering a chair.
0:49:38 > 0:49:46A chair that has its own USP, its own special thing, some real special reason as to why people buy it.
0:49:46 > 0:49:52- OK.- But if you're thinking of me and you going into a business where we're going to be
0:49:52 > 0:49:57wasting time talking to companies about testing their employees out,
0:49:57 > 0:49:59that ain't going to work.
0:49:59 > 0:50:01- OK.- The chair might work.
0:50:01 > 0:50:04Right. Good.
0:50:09 > 0:50:16Jim. In the past 12 weeks, you've shone through as a great salesperson.
0:50:16 > 0:50:21But I've struggled to differentiate between salesmanship
0:50:21 > 0:50:23and business acumen.
0:50:25 > 0:50:30And I believe you wrote the plan that you thought was going to make me happy,
0:50:30 > 0:50:34because of all of the other work that I do outside of business.
0:50:34 > 0:50:37Lord Sugar, it wasn't to make you happy. I had that idea,
0:50:37 > 0:50:41but I had a eureka moment when I've seen, goodness, there's an opportunity to be a business partner.
0:50:41 > 0:50:46And my business idea needs clout and I'm very unashamed about that.
0:50:46 > 0:50:50Jim, there was an opportunity to become a business partner
0:50:50 > 0:50:56and I'm afraid to say that that opportunity is not open to you any longer.
0:50:57 > 0:51:00- Jim, you're fired. - Thank you, Lord Sugar.
0:51:00 > 0:51:03- I couldn't have given anything more, and thanks for the opportunity. - All right.
0:51:03 > 0:51:05Cheers. Best of luck, guys.
0:51:29 > 0:51:31Helen.
0:51:39 > 0:51:44I cannot express my disappointment in your business plan.
0:51:46 > 0:51:50You kind of threw a bit of a curve ball at me, really,
0:51:50 > 0:51:54because you have demonstrated to me that you know what you're doing.
0:51:54 > 0:51:59You work very, very hard, you're just relentless at working.
0:51:59 > 0:52:01You won't need to babysit me.
0:52:01 > 0:52:03You know that you could leave me to get on with it.
0:52:13 > 0:52:15Susan.
0:52:17 > 0:52:19If I decided that you were going to come
0:52:19 > 0:52:26into business with me, I know exactly how the road map of this thing would work.
0:52:26 > 0:52:31But I don't think you know the amount of costs that are going to be eaten up to professionalise
0:52:31 > 0:52:34what's actually a bit of a make it in the back of a kitchen type of thing
0:52:34 > 0:52:38with a few ingredients, stick it in a pot and flog it in the market.
0:52:39 > 0:52:43I absolutely understand that there are plenty of costs and perhaps...
0:52:43 > 0:52:48Susan, don't keep telling me you absolutely understand something. You don't absolutely understand.
0:52:48 > 0:52:50I'm saying that I understand that I didn't understand.
0:52:50 > 0:52:51Susan,
0:52:51 > 0:53:00whilst it's always been my intention one day to get into the cosmetics industry,
0:53:00 > 0:53:04this time, it's not going to happen.
0:53:04 > 0:53:06So, Susan, I'm afraid to say, you're fired.
0:53:06 > 0:53:09Thank you, Lord Sugar.
0:53:26 > 0:53:30I think Susan will go on somewhere, do something. I think we're going to hear about her one day,
0:53:30 > 0:53:34but I've got to think about the immediate future.
0:53:34 > 0:53:40Do me a favour, step outside. I'm going to speak to Karren and Nick here. I'll call you back in.
0:53:40 > 0:53:42Thank you.
0:53:49 > 0:53:51If this was "give me a job,"
0:53:51 > 0:53:58Helen would just walk home, because she's won so many tasks and she has shone, if you like, flown through.
0:53:58 > 0:53:59This is difficult.
0:54:04 > 0:54:07The thing about Tom is, everyone knows, he's a nice fellow.
0:54:07 > 0:54:10He had a good product, he's terribly personable,
0:54:10 > 0:54:12people like him.
0:54:12 > 0:54:15The combination of those two things, that's a powerful combination.
0:54:15 > 0:54:17I think he'll need a lot of managing because the only times
0:54:17 > 0:54:23he's been truly successful in tasks is actually when he had Helen alongside him, who's the organiser.
0:54:30 > 0:54:32PHONE RINGS
0:54:32 > 0:54:37- Hello.- Could you ask the two to come in now, please. Thank you.
0:54:37 > 0:54:39You can go through to the boardroom now.
0:54:53 > 0:54:57Helen and Tom, this is a tough time for me now.
0:54:57 > 0:55:02I've got to make a decision - who's going to partner me for this very first time.
0:55:02 > 0:55:05- I'd like to add something.- Yes, sure.
0:55:05 > 0:55:09I feel like my an initial idea
0:55:09 > 0:55:14is not suited to you, it's apparent,
0:55:14 > 0:55:19and I had a second business plan, I thought may be more appealing to you,
0:55:19 > 0:55:26which was a chain of bakery stores, specialising in home-made breads and cakes.
0:55:26 > 0:55:29I know I'm taking a bit of a risk saying this at this stage,
0:55:29 > 0:55:34but I do feel like I have exceptional strengths in retail and also bakery.
0:55:34 > 0:55:36I've done it ever since I started work.
0:55:36 > 0:55:39I know the business inside and out, and it was a very close call
0:55:39 > 0:55:41which business plan to choose and I think I've chosen the...
0:55:41 > 0:55:46Is that right, Helen, or are you just being ultra-shrewd, which I know you are?
0:55:46 > 0:55:49- No.- That was your number two plan, was it?
0:55:49 > 0:55:52This is what I really wanted to do. To start my own business.
0:55:52 > 0:55:57You know you can give me the business, leave me to get on with it and I'll make it a success,
0:55:57 > 0:55:59I'll work exceptionally hard at it and I can lead...
0:55:59 > 0:56:02I don't understand why you haven't before, in some respects?
0:56:02 > 0:56:04- Started a business?- Yes.
0:56:04 > 0:56:09It can obviously be batted back, so if you started your own business and had five, six years at it,
0:56:09 > 0:56:11it should be a success by now and you shouldn't be here.
0:56:11 > 0:56:15I would hope after five or six years of starting my own business,
0:56:15 > 0:56:19I wouldn't have to be coming here and asking for funding. I'd have made it a success already.
0:56:19 > 0:56:23Tom. Let me into your secret, because I'm dying to know.
0:56:23 > 0:56:26How did you manage to get into somewhere like Wal-Mart?
0:56:26 > 0:56:30By using my creativity, Lord Sugar.
0:56:30 > 0:56:34I knew that to get into the major retailer, as an individual, I'd just get batted away.
0:56:34 > 0:56:38So I found out who the buyer was, which was no mean feat in itself.
0:56:38 > 0:56:42And I created a beautiful parcel and I said to the receptionist,
0:56:42 > 0:56:46I have a special delivery, it has to be hand delivered to this certain buyer.
0:56:46 > 0:56:48She said, I'll put it on the side, and I said no,
0:56:48 > 0:56:52it's got to be hand-delivered, it's an incredibly special parcel.
0:56:52 > 0:56:57The lovely lady came down and I explained that I was an inventor and I had this fantastic concept for her
0:56:57 > 0:57:02and she was really very, very shocked, but yes, she'd give me half an hour,
0:57:02 > 0:57:07and it was from that half an hour that it went into the American retailer and the UK retailers.
0:57:07 > 0:57:09I didn't know you'd it in you, Tom.
0:57:09 > 0:57:13- Thank you, Lord Sugar. - I didn't know you had it in you!
0:57:15 > 0:57:20Well, look, Helen and Tom, anybody can dish out a job,
0:57:20 > 0:57:24but in these difficult economic times, where people are complaining that nobody wants to help,
0:57:24 > 0:57:27I'm going to get a lot of pleasure, I hope,
0:57:27 > 0:57:34out of working with a young entrepreneur in proving that this can be done.
0:57:36 > 0:57:40Helen, you have been exceptional in that you've won so many tasks
0:57:40 > 0:57:43and you've understood the plot and shone through.
0:57:43 > 0:57:49You can see that I wasn't too happy about your business plan idea.
0:57:51 > 0:57:54OK, you've come up with an alternate.
0:57:58 > 0:58:04Tom, you've got the experience of actually making stuff, selling stuff, inventing stuff.
0:58:07 > 0:58:13The current business idea needs tweaking, a lot of tweaking.
0:58:13 > 0:58:15And that's what business is about.
0:58:28 > 0:58:30My decision is that...
0:58:42 > 0:58:44Tom, you're going to become my business partner.
0:58:44 > 0:58:46Tom, you're hired.
0:58:46 > 0:58:48Thank you!
0:58:48 > 0:58:49Well done, Tom.
0:58:51 > 0:58:52Thank you, Lord Sugar.
0:58:57 > 0:58:59Yes!
0:58:59 > 0:59:00Yes!
0:59:00 > 0:59:02Wow.
0:59:11 > 0:59:15No longer is Lord Sugar sitting on the opposite side of the table.
0:59:15 > 0:59:20We're on the same piece of paper. At Companies House, we're registered with the same company.
0:59:20 > 0:59:23I just can't wait to open for business.
0:59:23 > 0:59:27Sixteen candidates - one winner.
0:59:27 > 0:59:33Lord Sugar's search for his business partner is over.
0:59:33 > 0:59:34APPLAUSE
0:59:35 > 0:59:39And that is the result,
0:59:39 > 0:59:41ladies and gentlemen!
0:59:41 > 0:59:45Welcome, welcome, to The Apprentice: You're Hired.
0:59:45 > 0:59:47In this special hour-long programme,
0:59:47 > 0:59:52we'll be hearing from Susan, Jim, Helen and Tom,
0:59:52 > 0:59:55the rest of the candidates are also here, plus Nick, Karren, and Lord Sugar.
0:59:55 > 1:00:00First, let's meet our panel - the co-founder of Innocent Smoothies, Richard Reed, columnist Jane Moore,
1:00:00 > 1:00:04- and comedian Michael McIntyre. Welcome. - APPLAUSE
1:00:09 > 1:00:15Whoa! We have so much to get through after the carnage wrought by Lord Sugar's interview panel.
1:00:15 > 1:00:19First tonight, even the promise of £1m profit in the first year
1:00:19 > 1:00:22couldn't save Susan from being shown the door.
1:00:22 > 1:00:26Susan, whilst it's always been my intention
1:00:26 > 1:00:29to one day get into the cosmetics industry,
1:00:29 > 1:00:34I'm going to have to say, Susan, this time, it is not going to happen.
1:00:34 > 1:00:37So, Susan, I'm afraid to say you're fired.
1:00:37 > 1:00:39Thank you, Lord Sugar.
1:00:42 > 1:00:45Please welcome Susan Ma.
1:00:45 > 1:00:48APPLAUSE AND CHEERING
1:00:59 > 1:01:04- Hey, how are you?- I'm very good, thank you, Dara!- Congratulations on getting this far,
1:01:04 > 1:01:08commiserations on not going that tiny bit further - are you disappointed?
1:01:08 > 1:01:14I am very disappointed. I was really hoping to make it all the way to become Lord Sugar's business partner.
1:01:14 > 1:01:20- At the end of the day, it's his decision.- Do you think £1m might have been a bit much?
1:01:20 > 1:01:25Even half a million? Quarter of a million? Do you think you overestimated slightly?
1:01:25 > 1:01:30I had two very innovative skincare innovations I was looking to develop
1:01:30 > 1:01:35with Lord Sugar, and I thought that with his name behind the brand,
1:01:35 > 1:01:37we could really make it work.
1:01:37 > 1:01:42I was so overexcited with the concept, I just wanted to give him as much money as possible
1:01:42 > 1:01:46to go with the business plan, and I was a bit overambitious of that.
1:01:46 > 1:01:48Let's take a look at where it went wrong for you tonight.
1:01:48 > 1:01:51She is, I think, what one would call an entrepreneur.
1:01:51 > 1:01:55While doing your degree, you made quite a bit of money
1:01:55 > 1:01:59- running a business.- To have done what you've done is commendable.
1:01:59 > 1:02:02I worry about your numbers. They're a bit flaky. £1m profit,
1:02:02 > 1:02:04in the first year.
1:02:04 > 1:02:06I think she is very naive...
1:02:06 > 1:02:11- You employed over 15 people to work for you?- Yep. How did you pay them?
1:02:11 > 1:02:16- It was all cash.- No tax?- Um... - No National Insurance?
1:02:16 > 1:02:18- No nothing?- No, no.
1:02:21 > 1:02:23Phew... That was really tough!
1:02:23 > 1:02:28Do you know how much L'Oreal and Lancome spend to get consumers
1:02:28 > 1:02:31to walk into shops to buy stuff? A quarter of a million pounds.
1:02:31 > 1:02:37You flick your fingers, and that's it spent in a day. Gone!
1:02:37 > 1:02:42- Looking back, what would you have done differently?- In the interview stage, I would have clarified
1:02:42 > 1:02:49to Margaret that I'm not cheating tax! The people I did employ for the couple of days of the exhibition
1:02:49 > 1:02:54were students, and were earning under the minimum threshold...
1:02:54 > 1:02:57LAUGHTER AND APPLAUSE DROWN SUSAN OUT
1:02:57 > 1:03:01I think it was a tough interview, and you just freeze.
1:03:01 > 1:03:05Is it easier to make £1m a year if you don't pay tax...?
1:03:05 > 1:03:10- I wish it was that easy! Not in this country.- OK, Richard, what do you think, as a businessman?
1:03:10 > 1:03:12I thought you did really well.
1:03:12 > 1:03:15You had an idea everyone understood, and I'm not sure we can say the same
1:03:15 > 1:03:19for some of the others. I'd employ you like a shot,
1:03:19 > 1:03:22but you don't need employing - you're clearly an entrepreneur,
1:03:22 > 1:03:27and I thought it was fascinating - you did work at a market stall, realised you could do it yourself,
1:03:27 > 1:03:29and took that risk and went for it.
1:03:29 > 1:03:33You don't need a job, you'll make your own, and for many others too.
1:03:33 > 1:03:36- It's a very exciting prospect. - Jane, what did you think?
1:03:36 > 1:03:40I think you did incredibly well! HD television, this programme is in,
1:03:40 > 1:03:43and your skin is amazing!
1:03:43 > 1:03:46So whatever your product is,
1:03:46 > 1:03:50I'd dive into it, and you're the best advert for it, so what I'd say
1:03:50 > 1:03:53is sell yourself, as well as your product,
1:03:53 > 1:03:56as a living example of how good it is.
1:03:56 > 1:04:02You're a better face for skincare than Lord Sugar is - I'd put you on the front!
1:04:02 > 1:04:09I presume it wasn't going to be Lord Sugar going, "When I use skincare..."
1:04:09 > 1:04:12It could have made for a decent "before and after".
1:04:12 > 1:04:16I think you missed a trick - you have amazing skin,
1:04:16 > 1:04:22and in the interview, if you'd said, "Look, I'm 78 years old."
1:04:27 > 1:04:32There was a feature of your work, and how you conducted yourself -
1:04:32 > 1:04:34always with the questions!
1:04:34 > 1:04:37ALWAYS with the questions!
1:04:37 > 1:04:40You did ask some very odd questions, I thought.
1:04:40 > 1:04:42Are the French eco-friendly?
1:04:42 > 1:04:44Do the French go camping?
1:04:44 > 1:04:46Do a lot of people drive in France?
1:04:46 > 1:04:50I don't think you need to go to France to know the answer to those questions, do you?
1:04:50 > 1:04:53- Are the French very fond of their children?- What?!
1:04:53 > 1:04:55That really is beyond stupid.
1:04:56 > 1:05:01Thing is, your story, your back story - you were born in Shanghai?
1:05:01 > 1:05:04- Yes, I was.- And lived in Australia...- I did.- Then moved here.
1:05:04 > 1:05:09- You're by some distance the most cosmopolitan, well travelled...- I'm multicultural.- Multicultural, yeah!
1:05:09 > 1:05:14So what's your problem with the French? Presumably, the Chinese,
1:05:14 > 1:05:18Australians and English all love their children -
1:05:18 > 1:05:21why do you presume that just that small body of water away,
1:05:21 > 1:05:27they're just banging them about, "I'm not buying you a chair in a bag! Get your own!"
1:05:27 > 1:05:29I was brainstorming to myself,
1:05:29 > 1:05:33and talking to myself - Zoe completely ignored me, actually. She thought I was crazy.
1:05:33 > 1:05:37It was those stupid questions that led me to choose the two products
1:05:37 > 1:05:42that went on to break an Apprentice record, so perhaps not too daft!
1:05:42 > 1:05:45APPLAUSE
1:05:48 > 1:05:52I wanted to ask you, cos through the whole process, you were the one
1:05:52 > 1:05:53that often spoke great sense.
1:05:53 > 1:05:58The task was going severely off the tracks, and you were going,
1:05:58 > 1:06:03"Excuse me, I don't think we should do that, we should do this." Nobody listened to you.
1:06:03 > 1:06:06When you look back now, having seen the programmes yourself,
1:06:06 > 1:06:11do you think it was because of your age, or do you think it was because of your personality,
1:06:11 > 1:06:14and you've learned now to have a bit more...
1:06:14 > 1:06:18To be more confident about your own point of view?
1:06:18 > 1:06:23Yeah, in the beginning, I was very wary of the fact everyone else
1:06:23 > 1:06:26had more experience than me in a corporate environment,
1:06:26 > 1:06:28and I probably wasn't going to be taken seriously,
1:06:28 > 1:06:32and because I was aware of that concept, I automatically backed down
1:06:32 > 1:06:35whenever someone said, "You're wrong...", "We don't trust you..."
1:06:35 > 1:06:40The turning point was when Jim called me a mouse in the boardroom -
1:06:40 > 1:06:42I was absolutely fuming!
1:06:42 > 1:06:46I made sure that he never could call me that again, so after that point,
1:06:46 > 1:06:49I made sure that every idea I had, that I thought was right,
1:06:49 > 1:06:52I bulldozed across and didn't care what anyone else thought.
1:06:52 > 1:06:56As much as that, more than that, there were moments of great insight.
1:06:56 > 1:06:58- You spent 170 quid, approximately. - Yeah.
1:06:58 > 1:07:01And I gave you £250.
1:07:01 > 1:07:06We have £91 left over with £250 to spend. We could still buy stuff.
1:07:06 > 1:07:10If I'd wanted you to spend £170, I'd have given you £170.
1:07:10 > 1:07:12Zoe's thought of a good one -
1:07:12 > 1:07:14Hip Replacements.
1:07:14 > 1:07:18- I'm just thinking, is that a bit of a sensitive topic?- No.
1:07:19 > 1:07:21It is bad.
1:07:24 > 1:07:28If anyone cottoned onto the business task here, on Day 1, it was Susan.
1:07:28 > 1:07:33- 150, flat rate.- If it was me, I would just do it for free.
1:07:33 > 1:07:38You'd have got the furniture pitch had you offered 50 quid for it,
1:07:38 > 1:07:42- as the other team got it for nothing.- So I'm NOT an idiot!
1:07:48 > 1:07:53Now, let's discuss that back story, because as you mentioned,
1:07:53 > 1:07:57there was a lot of travelling, from Shanghai, Australia, then over here.
1:07:57 > 1:08:02Your mum is actually here - Shu Mai Lu. Hello, how are you?
1:08:02 > 1:08:05How would you sum up Susan?
1:08:05 > 1:08:08- She's brainy! - AUDIENCE: Aw!
1:08:08 > 1:08:10I'm very proud of her.
1:08:10 > 1:08:13APPLAUSE
1:08:16 > 1:08:20You've had to work - the two of you have had to work your way up
1:08:20 > 1:08:24to where you are. Your mum is in the market in Greenwich as well?
1:08:24 > 1:08:31She is. My mum is an incredible woman. Coming here to the UK with pretty much no grasp of English,
1:08:31 > 1:08:35with a 12-year-old daughter, cannot be easy, and looking at her
1:08:35 > 1:08:41working at the markets, and seeing all the other traders selling what they sell, I got ideas
1:08:41 > 1:08:46of what else could sell onto the markets, and slowly developed my skincare business,
1:08:46 > 1:08:49and sold it at the market next to her stall, sometimes,
1:08:49 > 1:08:52- and built my way up from there.- OK.
1:08:52 > 1:08:56You've given us fantastic moments. I do a gift thing every week,
1:08:56 > 1:08:58and we wanted to find one thing
1:08:58 > 1:09:03that - and you may not be aware of this - but in this part of the world... You came here at 12.
1:09:03 > 1:09:08If you grew up here, the one thing that gave you correct answers was the Amazing Robot, right?
1:09:08 > 1:09:11It always gives you the right answer!
1:09:11 > 1:09:14I can demonstrate. It's exciting.
1:09:14 > 1:09:18This is the robot. Some of you will remember this. What you do, right,
1:09:18 > 1:09:21you get the robot - I love this -
1:09:21 > 1:09:23and then you pull him into place,
1:09:23 > 1:09:27and then you find what question to ask. For example...
1:09:27 > 1:09:31This one. "Do the French love their children?"
1:09:31 > 1:09:35And you lift the robot, put him on the mirror,
1:09:35 > 1:09:39And he magically spins around until the answer comes up...
1:09:39 > 1:09:44Yes. Yes, they do love their children. That is a gift from us,
1:09:44 > 1:09:47in case that question ever pops up again.
1:09:47 > 1:09:49APPLAUSE
1:09:49 > 1:09:55Susan, you made it to the final, and here are your highlights.
1:09:55 > 1:09:58Oh, my God.
1:09:56 > 1:09:58Oh, my God!
1:09:56 > 1:09:58(Oh, my God!)
1:09:58 > 1:09:59Oh, MY GOD!
1:09:59 > 1:10:02MUSIC: "I'm So Excited" by The Pointer Sisters
1:10:02 > 1:10:05I'm short, sweet and smiley,
1:10:05 > 1:10:07but when I do business, I mean business.
1:10:07 > 1:10:08It's amazing.
1:10:08 > 1:10:10Have a look.
1:10:09 > 1:10:10Can I tempt you?
1:10:10 > 1:10:13Hi, sir, can I tempt you? Just £1.
1:10:13 > 1:10:15Ten stars!
1:10:15 > 1:10:18Oh, God, this is heavy.
1:10:20 > 1:10:24Susan, it's a win, by eight quid.
1:10:24 > 1:10:26Team Venture, guys!
1:10:27 > 1:10:29Flying!
1:10:32 > 1:10:34COME ONN-N-N-N!
1:10:36 > 1:10:39- Ladies and gentlemen, Susan Ma! - APPLAUSE AND CHEERING
1:10:48 > 1:10:52And now, to a man who's been one of the stars of this series.
1:10:52 > 1:10:55His business idea didn't find favour with Lord Sugar, however,
1:10:55 > 1:10:59so his Apprentice learning curve came to an end with these words.
1:10:59 > 1:11:03Jim, there was an opportunity to become a business partner,
1:11:03 > 1:11:09and I'm afraid to say that opportunity is not open to you any longer.
1:11:09 > 1:11:12Jim, you're fired.
1:11:12 > 1:11:17- Thank you, Lord Sugar. I couldn't have given anything more, and thanks for the opportunity.- All right.
1:11:17 > 1:11:23- Please welcome Jim Eastwood. - CHEERING
1:11:37 > 1:11:40Why don't you do the talking here?
1:11:40 > 1:11:44You have again redefined, on behalf of the Irish people,
1:11:44 > 1:11:49redefined the chatty Irishman, giving it a sinister edge occasionally,
1:11:49 > 1:11:54- which we desperately needed. Are you disappointed?- Yeah. I wanted to win.
1:11:54 > 1:11:57I was in it to win it.
1:11:57 > 1:12:02LAUGHTER I just can't help it!
1:12:02 > 1:12:06I wanted to win, but I gave it my best shot, and when you do that in life,
1:12:06 > 1:12:11you can leave with your head held high. APPLAUSE
1:12:14 > 1:12:17Let's remind ourselves what sealed your fate.
1:12:17 > 1:12:22I think that business plan is one long seduction letter.
1:12:22 > 1:12:26The business is called AMSmart, with the "AMS".
1:12:26 > 1:12:30Isn't that a feeble attempt to curry favour? So I said to him,
1:12:30 > 1:12:34"How many headteachers and principals have you spoken to?"
1:12:34 > 1:12:37He was so slippery.
1:12:37 > 1:12:40- I haven't divulged the nature of e-learning.- Where's the money?
1:12:40 > 1:12:44You know what, I actually considered it being a non-profit business,
1:12:44 > 1:12:48but I thought that wouldn't appeal to your sense of making money.
1:12:48 > 1:12:52- Trust me, I do my bit. This is about business.- SUSAN: What was it like?!
1:12:52 > 1:12:57That was a walk in the park! With people shooting at you!
1:12:57 > 1:13:00And throwing hand grenades at you!
1:13:00 > 1:13:02Was there a point, maybe the words,
1:13:02 > 1:13:06"This is a non-profit business", that you realised it wasn't going to work out?
1:13:06 > 1:13:09I suppose it doesn't appeal to Lord Sugar's sensibilities,
1:13:09 > 1:13:12but he does so much in that line,
1:13:12 > 1:13:16it was a big idea, and you have to have big ideas.
1:13:16 > 1:13:21- Big charity idea - the wrong time to bring this in?- I kind of think so,
1:13:21 > 1:13:25I don't know, pitching non-profit to Lord Sugar is interesting,
1:13:25 > 1:13:30but I got a sense you really care about that topic. It's something you do personally?
1:13:30 > 1:13:34Absolutely. It was a "eureka" moment when it came about,
1:13:34 > 1:13:38the format of The Apprentice had changed and it was an investment
1:13:38 > 1:13:41into a business. I thought, "This guy loves education, I love education,
1:13:41 > 1:13:45- "there's a fit here."- Jane, what did you think of the idea?
1:13:45 > 1:13:48All the way through this, you have been the most amazing salesman,
1:13:48 > 1:13:55you could sell ice to the Eskimos, but at the very end when it really matters, you come up with a plan
1:13:55 > 1:13:59- that doesn't have anything to do with business at all, really. - Michael, what did you think?
1:13:59 > 1:14:04Your skill is selling, and year on year, people come on and lots of them
1:14:04 > 1:14:09say, "I'm a brilliant salesperson." I think you're the best I've ever seen.
1:14:09 > 1:14:15You were tremendous. That day when you were selling the umbrellas in the street, and selling it as a pointer,
1:14:15 > 1:14:19as a landmark pointer, and hugging people after making the sale,
1:14:19 > 1:14:21and they would hug you!
1:14:21 > 1:14:25Strangers hugged you! That's insane. Imagine any of us going shopping
1:14:25 > 1:14:31and getting a hug at the end of that process! I thought you were absolutely brilliant.
1:14:31 > 1:14:35I don't think it was a letter of seduction, your pitch.
1:14:35 > 1:14:37I think it was a moment of seduction.
1:14:37 > 1:14:41When you dropped the "Lord", right at the end.
1:14:41 > 1:14:43And you just thought,
1:14:43 > 1:14:46"I'm losing here..." -
1:14:46 > 1:14:49"Sugar!"
1:14:49 > 1:14:51LAUGHTER AND APPLAUSE
1:14:54 > 1:14:57I've enjoyed watching you over the course of this process,
1:14:57 > 1:14:59cos you really are the best thing since sliced bread and,
1:14:59 > 1:15:03at the end of the day, you might always look like the cat that got the cream,
1:15:03 > 1:15:08every dog has his... listen, you're the master at this, you do it better than I do.
1:15:08 > 1:15:11If I give a dog a bone, they don't have to eat it.
1:15:12 > 1:15:15That's another one of my sayings that nobody will understand.
1:15:15 > 1:15:17I'm not a show pony.
1:15:17 > 1:15:18Or a one-trick pony.
1:15:18 > 1:15:21Or a wild stallion that needs to be tamed.
1:15:21 > 1:15:23Or a stubborn mule.
1:15:23 > 1:15:24A bit of an ass?
1:15:24 > 1:15:26Jackass, maybe!
1:15:26 > 1:15:29# Champion the wonder horse... #
1:15:29 > 1:15:34Jim, do you have difficulty expressing yourself succinctly?
1:15:34 > 1:15:37If you sit on the fence, you get splinters in your ass.
1:15:37 > 1:15:39Too sweet to be wholesome.
1:15:39 > 1:15:41It's a whisper in the night.
1:15:41 > 1:15:45I am the champion thoroughbred this process requires.
1:15:45 > 1:15:47Try and say it without cliches.
1:15:48 > 1:15:51About me, I am exactly what it says on the tin.
1:15:51 > 1:15:54LAUGHTER
1:15:54 > 1:15:56# Champion the wonder horse. #
1:16:02 > 1:16:05I've got loads of sympathy for this, because you talk a lot,
1:16:05 > 1:16:09so therefore the old cliche might slip in now and again.
1:16:09 > 1:16:12Your strike rate might be quite low on the cliche front,
1:16:12 > 1:16:15but you're banging out words and phrases!
1:16:15 > 1:16:18Were you impressed with the use of language that Jim had?
1:16:18 > 1:16:19There were a lot of cliches.
1:16:19 > 1:16:22When people hear that, then they automatically switch off
1:16:22 > 1:16:25because they think it's patter and that you don't mean what you say,
1:16:25 > 1:16:28it's just something that you've taken out of a book or whatever,
1:16:28 > 1:16:30and you might be completely sincere about it,
1:16:30 > 1:16:33but instantly as soon as you hear that phrase you just kind of go,
1:16:33 > 1:16:35"Oh, I'm just hearing noise."
1:16:35 > 1:16:38There was that great bit in the interview when the guy said,
1:16:38 > 1:16:41"Do you have trouble expressing yourself succinctly?"
1:16:41 > 1:16:44and I could see you sort of pause and breathe and you said,
1:16:44 > 1:16:48"I'm working on that," and it was such a good succinct answer,
1:16:48 > 1:16:52- so you rose to the challenge. - No would have been better. Even more succinct.
1:16:52 > 1:16:55My absolutely favourite Jim bit, and there was many great Jim bits,
1:16:55 > 1:16:59but the absolute bit that I thought was the coolest thing I've seen in The Apprentice,
1:16:59 > 1:17:04where you talked yourself out of being brought back into the boardroom. That was genius.
1:17:04 > 1:17:06APPLAUSE
1:17:06 > 1:17:09That is the epic Jim moment, I have to say,
1:17:09 > 1:17:14is the one thing that you will be remembered for, that uncanny ability
1:17:14 > 1:17:17to influence the people around you,
1:17:17 > 1:17:20using not just words, but also the force.
1:17:20 > 1:17:24There are people who are happy and full and they need to know what they're doing.
1:17:24 > 1:17:26They can take their hearts, they can take their minds.
1:17:26 > 1:17:29I'm good at making them do what I need them to do.
1:17:29 > 1:17:32I'd like to bring back Alex and Jim.
1:17:32 > 1:17:34I'm not the person you should be bringing in.
1:17:34 > 1:17:36If you want to change your decision...
1:17:41 > 1:17:43OK, I'm going to bring in Glen.
1:17:43 > 1:17:45LAUGHTER
1:17:45 > 1:17:49- A box of red peppers. - Box of red peppers?- Six onions.
1:17:50 > 1:17:53- Go on.- Good man.
1:17:53 > 1:17:57- They're £1.50 a bowl. - We're really desperate.
1:18:00 > 1:18:02OK.
1:18:02 > 1:18:04You have this kind of manner
1:18:04 > 1:18:08of getting people on your side, uh, and controlling.
1:18:12 > 1:18:16Lord Sugar, make me a millionaire overnight.
1:18:16 > 1:18:18No, but, but, I...
1:18:18 > 1:18:20LAUGHTER
1:18:20 > 1:18:22- Yeah.- Thank you, Lord Sugar.
1:18:22 > 1:18:25APPLAUSE
1:18:31 > 1:18:34How is the old Jedi Jim nickname working out for you at the moment?
1:18:34 > 1:18:37I would take it over Manipulator any day of the week.
1:18:37 > 1:18:40Depends what side of the dark side you're on, I feel.
1:18:40 > 1:18:42Were you impressed with him?
1:18:42 > 1:18:44- I see you're married, are you? - I am, yes.
1:18:44 > 1:18:47What was your chat up line to your wife?
1:18:47 > 1:18:49IN JEDI VOICE: "We are going out tonight."
1:18:49 > 1:18:51That's like number 73.
1:18:51 > 1:18:55She was with Leon at the time and you went, "No!"
1:18:57 > 1:18:59Leon's got a girlfriend.
1:18:59 > 1:19:05Oh, wait, Leon has a girlfriend which is why...forget about that!
1:19:05 > 1:19:08Which is why he can't spray tan a man.
1:19:08 > 1:19:10AUDIENCE: OH!
1:19:11 > 1:19:15That actually isn't a gag, that is genuinely...OK.
1:19:15 > 1:19:19Could you use this? This is great, that power over people.
1:19:19 > 1:19:20Well, I'm not so...
1:19:20 > 1:19:22LAUGHTER
1:19:22 > 1:19:24It's an excellent ability and he's a fine man.
1:19:26 > 1:19:27APPLAUSE
1:19:33 > 1:19:35For your gift, and a parting gift from us,
1:19:35 > 1:19:39actually this is as much a gift from me, sometimes we mock stuff up,
1:19:39 > 1:19:42this is genuinely mine, by the way, that I'm passing on to you.
1:19:42 > 1:19:44But to do it we really have to,
1:19:44 > 1:19:48if we could just bring down the lights slightly, that's be great.
1:19:48 > 1:19:50Oh, wow!
1:19:50 > 1:19:53And, look, it does the noise as well.
1:19:53 > 1:19:55LIGHTSABER HUMS
1:19:55 > 1:19:58That, Jedi Jim, is my gift to you to take away,
1:19:58 > 1:20:01cos you have earned it, Jedi Jim.
1:20:01 > 1:20:02APPLAUSE
1:20:06 > 1:20:09- I get to milk it?- Yeah, course.
1:20:11 > 1:20:16- If I'm Jedi Jim...- Don't hold it by the bit, it'll cut your hand off.
1:20:16 > 1:20:20- Just turn it down, there we go. OK. - If I'm Jedi Jim,
1:20:20 > 1:20:25you're O'Briain Wan Kenobi, and I've got you a wee gift myself.
1:20:25 > 1:20:29- Aw, that's...- From Jedi Jim. - How sweet is that?!
1:20:29 > 1:20:32That's quite cute, thank you very much, you're an absolute star.
1:20:32 > 1:20:36Congratulations on coming so close and getting all the way to the final
1:20:36 > 1:20:39and giving us so many great moments. Here are your highlights.
1:20:42 > 1:20:45I'm ready, I've never been more ready.
1:20:45 > 1:20:49House number 73, there's a skip outside.
1:20:54 > 1:20:56Hello?
1:20:56 > 1:20:58Good afternoon, folks, we are Caracas.
1:20:58 > 1:21:02I suppose I can naturally disarm with charm.
1:21:03 > 1:21:06# Oh, the leg bone's connected to the knee bone! #
1:21:06 > 1:21:09You can stand under my umbrella-ella-ella.
1:21:09 > 1:21:12He gets along with everyone, he's very, very level headed.
1:21:12 > 1:21:14We're a lean, mean selling machine.
1:21:14 > 1:21:16- Slangatang?- That is brilliant.
1:21:16 > 1:21:17Eh?
1:21:17 > 1:21:20We make soup like we've never made soup before.
1:21:20 > 1:21:23Thank you so much. Have a great day.
1:21:23 > 1:21:27Sir, do you want something else to carry?
1:21:27 > 1:21:28Job well done.
1:21:30 > 1:21:32Ladies and gentlemen, Jim Eastwood.
1:21:32 > 1:21:34APPLAUSE AND CHEERING
1:21:40 > 1:21:44And now to our runner up, and this is how she heard the bad news.
1:21:45 > 1:21:48My decision is that...
1:21:48 > 1:21:53Tom, you are going to become my business partner. Tom, you're hired.
1:21:54 > 1:21:56Well done, Tom.
1:21:57 > 1:21:59Thank you, Lord Sugar.
1:22:02 > 1:22:07Please welcome the runner up in The Apprentice 2011, Helen Milligan.
1:22:07 > 1:22:09CHEERING
1:22:24 > 1:22:27Helen, may I say, you're looking remarkably well for a woman
1:22:27 > 1:22:29who works with pies and cakes for a living.
1:22:29 > 1:22:33- My commiserations with you, though, that was a close one.- Thank you.
1:22:33 > 1:22:36In the room here, people went "Aw," when they heard. Disappointed?
1:22:36 > 1:22:38Yeah, obviously disappointed.
1:22:38 > 1:22:42Very emotional watching it back, um, so I think it was a close one,
1:22:42 > 1:22:46but my Achilles heel was always going to be that I'd never started
1:22:46 > 1:22:49my own business and Tom's got that entrepreneurial flair.
1:22:49 > 1:22:51Let's remind ourselves what happened tonight.
1:22:51 > 1:22:54Helen's business plan involves providing
1:22:54 > 1:22:57what you might call a concierge service.
1:22:57 > 1:23:02Entrepreneurs do come in all shapes and sizes, you know,
1:23:02 > 1:23:04she is a very polished presence.
1:23:04 > 1:23:08I think one of the things I certainly picked up on was you'd employ her tomorrow,
1:23:08 > 1:23:10I'd put her in my business tomorrow, no problem,
1:23:10 > 1:23:13but would I want to go into business with her? I've got a question mark.
1:23:15 > 1:23:19I cannot express my disappointment in your business plan.
1:23:19 > 1:23:22I had a second business plan I thought may be
1:23:22 > 1:23:26more appealing to you, which was a chain of bakery stores.
1:23:26 > 1:23:29I know I'm taking a bit of a risk saying this at this stage,
1:23:29 > 1:23:33but you know you can give me the business, leave me to get on with it
1:23:33 > 1:23:37and I'll make it a success. I'll work exceptionally hard at it.
1:23:37 > 1:23:39Mmm.
1:23:39 > 1:23:43The concierge service was a surprise, you then later reverted
1:23:43 > 1:23:47to the bakery idea, should you have gone with that first?
1:23:47 > 1:23:50Possibly. I mean, in hindsight, you might have done,
1:23:50 > 1:23:53stuck with your own experience, stuck with what you knew,
1:23:53 > 1:23:55however I thought the concierge service,
1:23:55 > 1:23:57the sort of bespoke assistant service
1:23:57 > 1:24:01was something that would appeal to Lord Sugar, being a very busy man.
1:24:01 > 1:24:07So I thought it was something that would make me stand out. But in hindsight, you know, I don't know.
1:24:07 > 1:24:09OK, what did you think of this particular plan?
1:24:09 > 1:24:12When you think about making an investment you think
1:24:12 > 1:24:15about two things, you believe in the person and in the idea.
1:24:15 > 1:24:16You as the person, totally believable,
1:24:16 > 1:24:19absolutely amazing performance throughout the whole series.
1:24:19 > 1:24:21I think you just pitched the wrong idea.
1:24:21 > 1:24:25I think Sir Alan was wanting you to come in with an idea that he
1:24:25 > 1:24:28could invest in, he was so gutted and I think you chose the wrong one.
1:24:28 > 1:24:31If you'd said it's all about doing your cake business,
1:24:31 > 1:24:34- I think you would have walked it. - Jane, what did you think?
1:24:34 > 1:24:37If this had been like the other Apprentice' series and it was
1:24:37 > 1:24:40about getting a job at the end, you absolutely nailed it,
1:24:40 > 1:24:45there was no one else who even came close to you and you would absolutely have won.
1:24:45 > 1:24:48But right at the very end, your big mistake was that...
1:24:48 > 1:24:54which is exactly what you just said, you thought, "What would Lord Sugar like me to come in and do?"
1:24:54 > 1:24:57Rather than you actually thinking,
1:24:57 > 1:25:00"What do I want to do and what is it that will play to my skills?"
1:25:00 > 1:25:06So you, just at the very last hurdle, just became very uncertain and it was a real shame to see,
1:25:06 > 1:25:10because, for me, up to that point you were the undoubted winner.
1:25:10 > 1:25:12You could not have done anymore.
1:25:12 > 1:25:17Ultimately, just right at the end, you were up against, like you say,
1:25:17 > 1:25:21a guy with business ideas, an entrepreneur, lovely guy as well.
1:25:21 > 1:25:25But you were sensation...you couldn't have done anything more, well done.
1:25:25 > 1:25:28- Thank you.- One thing that always impresses, by the way,
1:25:28 > 1:25:30one thing that always impresses was your focus.
1:25:30 > 1:25:33The fact that you never let, well, I say you never let that slip,
1:25:33 > 1:25:36there was a moment, one moment, where you waivered.
1:25:36 > 1:25:39My social life, my personal life don't mean anything to me,
1:25:39 > 1:25:41I live to work, that's all I do.
1:25:41 > 1:25:45Oh, sorry, Tom, we're just going past about 20 firemen.
1:25:49 > 1:25:52Got a bit distracted then. OK, back onto pies.
1:25:52 > 1:25:54APPLAUSE
1:26:01 > 1:26:05We can overstate the formality of it, and you're all very good with business,
1:26:05 > 1:26:07but the dancing, for example, the dancing we've seen in every
1:26:07 > 1:26:10"your highlights" clip, that was because of you, was it not?
1:26:10 > 1:26:13It was, yes, it was my 30th birthday when we were all living together.
1:26:13 > 1:26:17You all had a big party in the house? Was it actually on your birthday?
1:26:17 > 1:26:20It was actually the day before my birthday,
1:26:20 > 1:26:23because we'd been in there so long, and you lose track of dates,
1:26:23 > 1:26:28I actually thought it was my birthday on the Sunday, and it wasn't!
1:26:28 > 1:26:30And then I realised it was on the Monday.
1:26:30 > 1:26:33Aren't you really glad Alan Sugar didn't know that piece of information?
1:26:33 > 1:26:37Cos you wouldn't have got this far. "You don't know your own birthday?!"
1:26:40 > 1:26:42I was just too focused.
1:26:42 > 1:26:45Focus on the business! "Birthdays are not for me,
1:26:45 > 1:26:48"birthdays are for losers! Birthdays are for the weak."
1:26:48 > 1:26:52- I don't have a life.- You forget that, it's a bit of a first we have,
1:26:52 > 1:26:59on this show, we've never had somebody actually try to instigate, in the middle of a task, a mutiny.
1:27:01 > 1:27:04I heard there was, like, a coup in the kitchen?
1:27:04 > 1:27:07Is it best if I take over as project manager?
1:27:12 > 1:27:14LAUGHTER
1:27:14 > 1:27:19She doesn't seem to be organised or even grasp at the concept of what we're meant to be doing.
1:27:19 > 1:27:24I just think I would be able to give a better overview while you're actually shifting the goods.
1:27:24 > 1:27:27It's very difficult to respect your leader and follow them
1:27:27 > 1:27:30when you know she hasn't got a clue what she's talking about.
1:27:30 > 1:27:32No to that, and that's it.
1:27:34 > 1:27:35Were you amazed by that moment?
1:27:35 > 1:27:38It's a corporate takeover, it's an amazing thing to see happen.
1:27:38 > 1:27:41It's an Apprentice first, but I thought you were doing it
1:27:41 > 1:27:45for the right reasons, cos you've got to be, the team's got to win.
1:27:45 > 1:27:47If the team wins then no one's going to get fired,
1:27:47 > 1:27:51so I thought you did it in quite a respectful way and I'm surprised Tom
1:27:51 > 1:27:54didn't step in and back you up, actually.
1:27:54 > 1:27:58But...cos I saw a clip of Melody. Hi, Melody!
1:27:58 > 1:28:04She probably wants me to remind you that what you were going to do was wrong. That was the problem.
1:28:04 > 1:28:08I can see it on her face, she's like, "Yes! I know!" I know!"
1:28:08 > 1:28:11Congratulations, by the way, on all your awards.
1:28:11 > 1:28:14LAUGHTER
1:28:19 > 1:28:20Yes, that is a point about that.
1:28:20 > 1:28:24We can praise you for your initiative in taking over,
1:28:24 > 1:28:28but there was still a wobble, strategically, through all that.
1:28:28 > 1:28:33- In hindsight, I should have put myself forward from the beginning. - What would your plan have been?
1:28:33 > 1:28:36The strategy would be to try and get massive orders from retailers.
1:28:36 > 1:28:39Hold on, why are you going into retailers?
1:28:39 > 1:28:42They can go to wholesalers like you can also. What do they need you for?
1:28:42 > 1:28:46A lot of these retailers aren't big enough to have deliveries
1:28:46 > 1:28:49or anything like that, so they're getting a service as well.
1:28:49 > 1:28:52We don't have any delivery costs, all our wholesalers come to us.
1:28:52 > 1:28:58Helen, this retail strategy thing was wrong. It was totally wrong.
1:28:59 > 1:29:03Why did you go after what we now call the "retail strategy",
1:29:03 > 1:29:06in business textbook terms, why did you think this is the one?
1:29:06 > 1:29:10I don't know, it was completely wrong. It was completely wrong!
1:29:10 > 1:29:13- Fair enough.- I don't know why I came up with that strategy,
1:29:13 > 1:29:18I was...had my eye on these big orders and that's all I could keep thinking is the only way
1:29:18 > 1:29:21we're going to beat the other team is if we get a massive order in.
1:29:21 > 1:29:26Then I thought of this idea, and then couldn't see anything else, and just went for it and it was wrong.
1:29:26 > 1:29:30You didn't get the partnership but you were very much the winner
1:29:30 > 1:29:32of this process because everybody...
1:29:32 > 1:29:34there's no one who wouldn't employ you, basically.
1:29:34 > 1:29:38Also, it's very difficult to give you a gift because you got all the treats,
1:29:38 > 1:29:43so we want to give you a memento of that moment, of that moment where you, in the kitchen,
1:29:43 > 1:29:45where you stood up for the workers of The Apprentice.
1:29:45 > 1:29:48You said enough is enough, it is time for a revolution.
1:29:48 > 1:29:52And in that revolutionary spirit, we have said Viva Helen!
1:29:52 > 1:29:54Viva Helen for the coup in the kitchen,
1:29:54 > 1:29:57you were the Che Guevara of our process.
1:29:57 > 1:29:59That is for you, thank you very much.
1:29:59 > 1:30:01- Take that.- Thank you!
1:30:01 > 1:30:03APPLAUSE
1:30:07 > 1:30:10Now, you made it all the way to the final,
1:30:10 > 1:30:12here are you highlights.
1:30:12 > 1:30:16I'm extremely hardworking, passionate, driven, focused.
1:30:18 > 1:30:20We are absolutely nailing this.
1:30:20 > 1:30:21I've won the last five, I'm not losing one.
1:30:21 > 1:30:24Well done for making money out of nothing.
1:30:24 > 1:30:25You are like the lucky mascot.
1:30:25 > 1:30:27I don't need to be loud.
1:30:27 > 1:30:30Yay! Yeah!
1:30:30 > 1:30:33That is the launch of a mega-product.
1:30:33 > 1:30:35Hip, hip, hooray!
1:30:35 > 1:30:39I've got a lot of respect for Helen. I think Helen just looks perfect.
1:30:39 > 1:30:41Yep. Yeah, she is the image.
1:30:41 > 1:30:43What about mini pies?
1:30:43 > 1:30:44Oh, I'm excited!
1:30:44 > 1:30:45Welcome to MyPy!
1:30:45 > 1:30:46Pies win. Very, very good.
1:30:46 > 1:30:49Helen is a talented lady.
1:30:49 > 1:30:50Ha-ha!
1:30:51 > 1:30:52I'm very glad to be on your team!
1:30:52 > 1:30:55I've always been determined to get to the top.
1:30:55 > 1:30:57Ha-ha-ha!
1:31:01 > 1:31:03That was funny!
1:31:03 > 1:31:06- Ladies and gentlemen, Helen Milligan!
1:31:06 > 1:31:08CHEERING AND APPLAUSE
1:31:15 > 1:31:18And now to our winner.
1:31:18 > 1:31:19This was the moment we knew
1:31:19 > 1:31:22who would be going into business with Lord Sugar.
1:31:22 > 1:31:26My decision is that...
1:31:26 > 1:31:32Tom, you are going to become my business partner, Tom, you're hired.
1:31:32 > 1:31:34Well done, Tom.
1:31:34 > 1:31:36Thank you! Thank you, Lord Sugar.
1:31:40 > 1:31:43Please welcome the winner of The Apprentice 2011,
1:31:43 > 1:31:44Tom Pellereau.
1:31:44 > 1:31:48CHEERING AND APPLAUSE
1:31:52 > 1:31:54- Thank you!- Well done!- Thank you!
1:31:59 > 1:32:00Thank you so much!
1:32:07 > 1:32:09Wow!
1:32:11 > 1:32:13How good does that feel?
1:32:13 > 1:32:14Was that for me?!
1:32:14 > 1:32:16That was all for you! That, and a cheque.
1:32:18 > 1:32:21It's a win for the nerds! It's a win for the geeks!
1:32:21 > 1:32:25For the engineers, the mathematicians, everything!
1:32:25 > 1:32:29A win for the numbers guy! This is for everyone who bullied us at school! Yes!
1:32:29 > 1:32:33Cos we saw you happy when you won, like, week six.
1:32:33 > 1:32:34How happy are you NOW?
1:32:34 > 1:32:37Erm...sort of scaling up from that.
1:32:37 > 1:32:40Amazingly... It's just...
1:32:40 > 1:32:41How do you explain it?!
1:32:41 > 1:32:44It's been such a rollercoaster for me.
1:32:44 > 1:32:49I don't think anyone has ever lost as many times as I have
1:32:49 > 1:32:50and made it through to the final.
1:32:50 > 1:32:53But...it's such a thrill.
1:32:53 > 1:32:55Yeah, you lost a lot. We'll get to that!
1:32:55 > 1:32:56I thought I'd get it in early.
1:32:56 > 1:32:58Yeah, I know, yeah, it's OK!
1:32:58 > 1:33:01Listen, you've won, you can say whatever you want!
1:33:01 > 1:33:02You're bulletproof, now!
1:33:02 > 1:33:06Let's bring on the man who will be your new business partner, please welcome Lord Sugar.
1:33:06 > 1:33:09CHEERING AND APPLAUSE
1:33:18 > 1:33:20Tom.
1:33:28 > 1:33:31Lord Sugar, tell us why you chose Tom.
1:33:31 > 1:33:34Well, you know, I am a product man, I suppose,
1:33:34 > 1:33:35in my heart, really,
1:33:35 > 1:33:40and all of these, what I call service industries, really,
1:33:40 > 1:33:42are not my forte.
1:33:42 > 1:33:45But, you know...and that's really what Tom's all about.
1:33:45 > 1:33:49He is quirky enough to kind of, eh, there's something there
1:33:49 > 1:33:51we're going to do, I'm sure we're going to do it,
1:33:51 > 1:33:53just a gut feeling.
1:33:53 > 1:33:55I've done lots of things in my life for a gut feeling,
1:33:55 > 1:33:57and that is a man that's come up with a product.
1:33:57 > 1:34:00And is that a specific product that you're looking into?
1:34:00 > 1:34:02Or a whole range of products?
1:34:02 > 1:34:05Well, the chair is going to need a bit of tweaking, as I said,
1:34:05 > 1:34:08erm...yeah.
1:34:08 > 1:34:11LAUGHTER
1:34:11 > 1:34:12Quite a bit of tweaking, I would think.
1:34:12 > 1:34:15We might turn it into a nail file, for instance.
1:34:15 > 1:34:19No, no, Tom's got a lot of products, he's been very successful
1:34:19 > 1:34:24with some of the nail care products, which we've discussed
1:34:24 > 1:34:30and I think that he, as he demonstrated, had a great success
1:34:30 > 1:34:31in America with them.
1:34:31 > 1:34:34Something may have gone wrong somewhere,
1:34:34 > 1:34:37and we hope to pick that up, and enhance those products,
1:34:37 > 1:34:39and see if we can get them going again.
1:34:39 > 1:34:41We've heard a lot about this curved nail file,
1:34:41 > 1:34:43that my friends, in profile, is a curved nail file.
1:34:43 > 1:34:46And if I just point out, these are the fingers
1:34:46 > 1:34:49that the curved nail file was working on this afternoon!
1:34:49 > 1:34:52It's not a particularly good advert for it!
1:34:52 > 1:34:55- You can get a more professional model! - Yeah, we'll bring you in for the...
1:34:55 > 1:34:58But you're OK to go back and develop this range now?
1:34:58 > 1:35:02Yes. And I learnt a huge amount through this process.
1:35:02 > 1:35:05- Yeah.- I specifically learnt a lot from those interviews,
1:35:05 > 1:35:07where I think Matthew, especially, pointed out,
1:35:07 > 1:35:11"Tom, you developed this, but then you just seemed to move on to the next one."
1:35:11 > 1:35:15- Yeah.- I've actually got a load more ideas in this area,
1:35:15 > 1:35:16which I've never done anything with.
1:35:16 > 1:35:18And that's where we shall be focusing next.
1:35:18 > 1:35:21- Start and finish, was the terms they used.- Exactly.
1:35:21 > 1:35:24- Grand. Michael, did you want to...? - OW! My back's gone.
1:35:24 > 1:35:27Oh, my God, it's the chair!
1:35:29 > 1:35:32You could lose thousands every year from accidents like this!
1:35:32 > 1:35:35We don't know what the solution is!
1:35:35 > 1:35:37I mean, what we need is a guy who will come in,
1:35:37 > 1:35:40and file Michael's nails,
1:35:40 > 1:35:42and...yeah, yeah!
1:35:42 > 1:35:45- Me, me!- We'll also get to that in a minute, as well!
1:35:45 > 1:35:47LAUGHTER
1:35:47 > 1:35:49Why wasn't "chair" mentioned in the document?
1:35:49 > 1:35:54Did you mention a seating device? An advanced arse holding implement?
1:35:54 > 1:35:57What... How did you not mention "chair"?
1:35:57 > 1:35:59I didn't mention "chair"
1:35:59 > 1:36:02in many respects because of the potential mockery.
1:36:02 > 1:36:06"You've just invented a chair, Tom. Really? That is the big idea?"
1:36:06 > 1:36:10"Smart chair" is probably how I should have described it.
1:36:10 > 1:36:14- Right.- Cos the idea of this chair is it measures how strong your back is,
1:36:14 > 1:36:16and then it helps you develop that strength,
1:36:16 > 1:36:18so you have less back problems.
1:36:18 > 1:36:20However, I can see Lord Sugar over your shoulder, going,
1:36:20 > 1:36:23"Don't mention the chair! Stop mentioning the chair!"
1:36:23 > 1:36:26- Let's bring in...- Yeah, that sounds a very expensive chair,
1:36:26 > 1:36:29what you've just described, monitoring back problems.
1:36:29 > 1:36:31- Crazy chair.- Oh, yes. - Does it actually relax back,
1:36:31 > 1:36:32is there a fridge with a beer in it?
1:36:32 > 1:36:35Cos that is the most advanced chair I've seen.
1:36:35 > 1:36:38You've got the notebook! I love the fact you've got the notebook!
1:36:38 > 1:36:40I love that!
1:36:40 > 1:36:41APPLAUSE
1:36:41 > 1:36:43Always with the notebook!
1:36:44 > 1:36:47Richard, what did you think of the pitch? How did he perform?
1:36:47 > 1:36:49I have to say, I'm delighted you won,
1:36:49 > 1:36:51you were my favourite right from the beginning,
1:36:51 > 1:36:53I thought you brought so much to the show.
1:36:53 > 1:36:58You've shown something, that the nice guy comes first in business,
1:36:58 > 1:36:59an awful lot.
1:36:59 > 1:37:01The image is that you've got to be hard and aggressive,
1:37:01 > 1:37:04and arrogant, and... it's not how you win.
1:37:04 > 1:37:06LAUGHTER
1:37:06 > 1:37:07I wasn't looking at anyone!
1:37:09 > 1:37:13You've proved that through your tenacity and ideas.
1:37:13 > 1:37:16I have to say if it doesn't work out with Lord Sugar, with all due respect,
1:37:16 > 1:37:20I'd love to go into business with you, I've got this great idea that you're such a likeable guy,
1:37:20 > 1:37:22a whole range of Tom dolls would be really popular.
1:37:22 > 1:37:26Nodding heads, and eyes that go from left to right!
1:37:26 > 1:37:28Big product, there!
1:37:28 > 1:37:32- That's two people you've employed tonight, haven't you?- Three.
1:37:32 > 1:37:35Three. My God. Have you got a job for me?
1:37:35 > 1:37:37Yeah, definitely, definitely.
1:37:37 > 1:37:40- Michael, what did you think of Tom? - You were nice, and likeable,
1:37:40 > 1:37:41and full of ideas.
1:37:41 > 1:37:43And generating ideas is a big part of this.
1:37:43 > 1:37:46In previous years, selling has been massive,
1:37:46 > 1:37:49and what is great about you is you throw the ideas out there
1:37:49 > 1:37:53whatever they are, and work with them, and see if there is something in it.
1:37:53 > 1:37:57To the extent that sometimes you'll just say one.... you'll just go, "Traffic lights."
1:37:57 > 1:38:00And if it doesn't catch on, you'll just go, "OK, let's move on."
1:38:00 > 1:38:03Which is nice. You know, "emergency biscuit."
1:38:03 > 1:38:05That wasn't one of your better ones.
1:38:05 > 1:38:07Although, now, everyone is saying,
1:38:07 > 1:38:10"Emergency biscuit, Tom, this is definitely the time!"
1:38:10 > 1:38:14Let me give you a call on the emergency biscuit.
1:38:14 > 1:38:18- That's not going to be a large part of it, is it? - I'd rather have the chair.
1:38:18 > 1:38:20- LAUGHTER - That's a...- Oooh!
1:38:24 > 1:38:27That's how bad the emergency biscuits are.
1:38:27 > 1:38:29But I do like the ideas. I do like the ideas,
1:38:29 > 1:38:32bouncing across, because, you know, as you say,
1:38:32 > 1:38:3520 ideas, then one hits, and that's it.
1:38:35 > 1:38:38- That's...- I'd like to come to your office next year,
1:38:38 > 1:38:41which will basically be a bunch of previous Apprentice winners,
1:38:41 > 1:38:44sitting in relaxing chairs, eating emergency biscuits.
1:38:45 > 1:38:48Is there anything you'd like to say to Helen?
1:38:48 > 1:38:52If this was the old system, namely that of the...
1:38:52 > 1:38:55you know, giving someone the job,
1:38:55 > 1:38:57quite clearly she would have walked it.
1:38:57 > 1:39:01- No disrespect to anyone. - APPLAUSE
1:39:07 > 1:39:14But, you know, I expressed my opinion on her business idea,
1:39:14 > 1:39:17which came as a bit of a shock to me in the end.
1:39:17 > 1:39:20And I've always preached a kind of a policy of,
1:39:20 > 1:39:22that if you want to start a business on your own,
1:39:22 > 1:39:25you need to do so in something that you've had some experience in,
1:39:25 > 1:39:27and that you've got a passion for,
1:39:27 > 1:39:30and not something that you just think is a good idea.
1:39:30 > 1:39:33But I think throughout the course of the process Helen showed,
1:39:33 > 1:39:37erm, to her...well, to her current employer,
1:39:37 > 1:39:41most probably, who kindly gave her twelve weeks off,
1:39:41 > 1:39:42to come into this process,
1:39:42 > 1:39:48erm, he, or she, is going to have to be a bit of a mug not to actually
1:39:48 > 1:39:51promote her, or give her some bigger position,
1:39:51 > 1:39:54now that we've seen what she is capable of doing.
1:39:54 > 1:39:56So, there you go.
1:39:56 > 1:39:59OK. What he's also saying there, by the way,
1:39:59 > 1:40:03is that in the old process, you'd have been fired weeks ago.
1:40:03 > 1:40:05- LAUGHTER - Let's just not let that lie.
1:40:05 > 1:40:08Tom, you do have a reputation for being quiet,
1:40:08 > 1:40:11for not pushing yourself forward,
1:40:11 > 1:40:13- which is why...- Can I just interrupt you there?- No!
1:40:13 > 1:40:15But after the interviews,
1:40:15 > 1:40:17you told this incredible story in the boardroom.
1:40:17 > 1:40:21Tom, let me into your secret, cos I am dying to know.
1:40:21 > 1:40:25How did you manage to get into somewhere like Wal-Mart?
1:40:25 > 1:40:27By using my creativity, Lord Sugar.
1:40:27 > 1:40:30I knew that to get into the major retailers in this country
1:40:30 > 1:40:33as an individual, I would just get batted away.
1:40:33 > 1:40:36So I created a beautiful parcel, and I said to the receptionist,
1:40:36 > 1:40:40"I have a special delivery, it has to be hand delivered to this certain buyer."
1:40:40 > 1:40:41She said, "I'll put it on the side."
1:40:41 > 1:40:45And I said, "No, it's got to be hand delivered, it's an incredibly special parcel."
1:40:45 > 1:40:48The lovely lady came down,
1:40:48 > 1:40:51and I explained that I was an inventor and I had this fantastic concept for her.
1:40:51 > 1:40:54And she was really very, very shocked.
1:40:54 > 1:40:57But, yes, she would give me half an hour.
1:40:57 > 1:41:02And it was from that half an hour that it went into the American and UK retailers.
1:41:02 > 1:41:04I didn't know you had it in you, Tom.
1:41:08 > 1:41:10CHEERING AND APPLAUSE
1:41:14 > 1:41:16Check out the balls on this guy!
1:41:16 > 1:41:18What was in the packet, by the way?
1:41:18 > 1:41:19- Was it the nail file?- Yeah.
1:41:19 > 1:41:22- It was the nail file.- Cos there was an ambiguity in the story,
1:41:22 > 1:41:25that you'd arrived, and, you know when they put a box on their lap,
1:41:25 > 1:41:27and they go, "Hey, look at the box, baby!
1:41:27 > 1:41:30"What's in here? Oh!"
1:41:31 > 1:41:34- My pet elephant(!)- Yeah!
1:41:34 > 1:41:37Do you think though, you could have used that brass... cos that's sheer brass neck,
1:41:37 > 1:41:40could you have used that during the tasks a bit more?
1:41:40 > 1:41:43Potentially. I think I tried to bring that out as much as possible.
1:41:43 > 1:41:49With the juggling, with the going forward on certain things,
1:41:49 > 1:41:54but, er...yeah, I can be a bit more forceful from now on.
1:41:54 > 1:41:57Maybe Lord Sugar has got a bit more on his hands
1:41:57 > 1:41:58than he might have expected.
1:41:58 > 1:42:02- Were you impressed with this? - I mean, look, it was interesting
1:42:02 > 1:42:05to hear that story, it reminded me of a couple of the little ventures
1:42:05 > 1:42:08I used to get up to in the early days, to get products in,
1:42:08 > 1:42:10to get attention from the buyers.
1:42:10 > 1:42:14And I saw myself doing something a bit similar to that.
1:42:14 > 1:42:19And that's the attraction of getting back into making a product
1:42:19 > 1:42:23and selling it into the retail trade.
1:42:23 > 1:42:27Richard, you're nodding, because obviously you've done that, brought a product to market.
1:42:27 > 1:42:29Did you have to use tricks like that to get through?
1:42:29 > 1:42:32I remember one time, to try and make an impression, I dressed up
1:42:32 > 1:42:35as a vicar, and brought two nuns with me,
1:42:35 > 1:42:37and walked on to a trading floor,
1:42:37 > 1:42:40and within about five seconds found myself thinking,
1:42:40 > 1:42:43"What have I done?!" A disastrous initiative.
1:42:43 > 1:42:45But you do try it. You've just got to try and get that face time,
1:42:45 > 1:42:48to get in front of people, you've got to do whatever you can.
1:42:48 > 1:42:50We'll come back to Tom in a minute.
1:42:50 > 1:42:53Let's talk about the other two finalists, Susan, firstly.
1:42:53 > 1:42:56Susan, erm, you know what...
1:42:56 > 1:43:00I've always wanted to be in the cosmetics industry,
1:43:00 > 1:43:02and there's no question of it,
1:43:02 > 1:43:06Susan has got something about her, she really has.
1:43:06 > 1:43:08And, you know, all I can say
1:43:08 > 1:43:11is I would like to keep in close contact with her,
1:43:11 > 1:43:15cos I think, young Tom, there is some synergy there,
1:43:15 > 1:43:19with the nail file, and the cosmetics and all of that stuff.
1:43:19 > 1:43:22There may be a little deal to be done.
1:43:24 > 1:43:26CHEERING AND APPLAUSE
1:43:32 > 1:43:35And Jim was worthy of a couple of awards.
1:43:35 > 1:43:38And Jim, I don't need a salesman at the moment, and obviously,
1:43:38 > 1:43:40his business idea, we won't go there,
1:43:40 > 1:43:45but, erm...no, look, when it comes to salesmanship
1:43:45 > 1:43:49and it comes to that demeanour that he has, that way with people,
1:43:49 > 1:43:53he might want to tackle the Irish debt.
1:43:53 > 1:43:56You never know, he might be able to sort that out.
1:43:56 > 1:44:00Look, if every anybody needs a salesperson, there's your man.
1:44:00 > 1:44:02You had a peculiar mix of traits, by the way,
1:44:02 > 1:44:05cos you were usually right, and they usually didn't listen to you.
1:44:05 > 1:44:09I've got a really good one for you. The name, Every Dog.
1:44:09 > 1:44:13I'm very concerned about the fact that we're going for "Every".
1:44:13 > 1:44:15Might as well have called it, "Any Old Dog."
1:44:18 > 1:44:23- Our treatment room is in a department store, on the third floor, a little bit far away.- It'll be fine.
1:44:23 > 1:44:25- If you just pop that down, Tom. - Sorry!
1:44:26 > 1:44:28How do you blow your load?
1:44:28 > 1:44:32Myself and Helen are uncomfortable with the, "How to blow your load."
1:44:32 > 1:44:33How do you blow your load?
1:44:34 > 1:44:37You have, straightaway, alienated probably 80% of our client base.
1:44:38 > 1:44:40I felt that I wanted to go for the rucksack,
1:44:40 > 1:44:43and I was conscious if I'd forced a product
1:44:43 > 1:44:46on the three of you, you'd have been, like, "I can't be bothered to sell this."
1:44:46 > 1:44:50- The rucksack was the winning product, here.- Yep.
1:44:51 > 1:44:54So how are you going to arrange it so your hindsight happens
1:44:54 > 1:44:56a little bit earlier than at the moment?
1:44:56 > 1:45:00- How am I going to arrange it that I get people onboard with the idea, and to listen to it?- Yes.
1:45:00 > 1:45:04The insight was there, it's just making it happen.
1:45:04 > 1:45:05Or pushing it through.
1:45:05 > 1:45:07We've got to work on that, definitely.
1:45:07 > 1:45:12- They will be working for you, so that's always easier. - It's helpful, yes.
1:45:15 > 1:45:16Jane, what did you think?
1:45:16 > 1:45:20I mean, I think you played an absolute blinder,
1:45:20 > 1:45:24cos when I first started watching this I earmarked you
1:45:24 > 1:45:28at the beginning as a lovely guy who will not last at all.
1:45:28 > 1:45:32But of course this is about, as Lord Sugar said, selling the product
1:45:32 > 1:45:35and I think that's why you've won this whole series
1:45:35 > 1:45:38because I think that's what it's about and that's what you
1:45:38 > 1:45:40were the best candidate for.
1:45:40 > 1:45:43You do lack that ruthless streak cos right at the very end
1:45:43 > 1:45:47when it was the final, you took the phone call that said
1:45:47 > 1:45:50you've got 48 hours to come up with a business plan,
1:45:50 > 1:45:53I would have gone to the rest of the house and said,
1:45:53 > 1:45:56"We've got 48 hours off, we don't have to do anything at all!"
1:45:56 > 1:45:59You definitely missed an opportunity!
1:45:59 > 1:46:03You could have easily gone, "Wrong number!"
1:46:04 > 1:46:07IRISH ACCENT: "Who was that, did the phone ring?"
1:46:07 > 1:46:11"No, no, I'm just going to go to my room and you'll see me in 48 hours."
1:46:12 > 1:46:18It was funny, when I got off the phone the others were like, "What did they say? There must be more detail."
1:46:18 > 1:46:20You had all the power right there.
1:46:20 > 1:46:25- If the two of you disagree on something by the way... - I'll be right.
1:46:25 > 1:46:27LAUGHTER
1:46:27 > 1:46:29Will you do rock, paper, scissors just to check?
1:46:30 > 1:46:34I think the thing is, I've made it perfectly clear that, um,
1:46:34 > 1:46:38there's an investment of £250,000 going into a company,
1:46:38 > 1:46:40you're going to make your own pay,
1:46:40 > 1:46:45sunshine, so the thing is if you're going to be arguing with anyone about your ideas
1:46:45 > 1:46:50you're going to look in the mirror and say, "Do you think this is a good idea, this thing? Yeah."
1:46:50 > 1:46:58Does that mean that he can just take the 250,000 and then in 12 months time go, "We had a really bad year."
1:47:00 > 1:47:04Well, not as easy as that, no, no, no, no, not as easy as that.
1:47:04 > 1:47:08- Have you checked?- Cos there might be a parliamentary inquiry.
1:47:09 > 1:47:10Because it is...
1:47:10 > 1:47:15You are a tremendously well-mannered individual, by the way.
1:47:15 > 1:47:17Thanks to his mum and dad, round of applause.
1:47:17 > 1:47:20APPLAUSE
1:47:23 > 1:47:26You even invented a whole new form of good manners.
1:47:26 > 1:47:30..Have an actual plan before we even start, cos...
1:47:30 > 1:47:34If you've got something to say you just put your hand up and you wait.
1:47:34 > 1:47:38THEY ALL TALK AT ONCE
1:47:38 > 1:47:41The person who's speaking knows you're there.
1:47:41 > 1:47:43Slang-A-Tang is good.
1:47:43 > 1:47:45Guys, do we...?
1:47:46 > 1:47:48People know you've got something to say.
1:47:48 > 1:47:52No, but a Tang isn't maybe... Cos Slango is definitely slang...
1:47:52 > 1:47:55And then you start talking when the hand comes down.
1:47:57 > 1:48:00LAUGHTER
1:48:00 > 1:48:03It's a brilliant system! It's a...
1:48:03 > 1:48:05This is going to revolutionise business.
1:48:05 > 1:48:08Do you know who'd love this system? Schools.
1:48:08 > 1:48:13Kids all over the country, they'll get this really quickly this idea.
1:48:13 > 1:48:14Fantastic!
1:48:14 > 1:48:19Now, Tom, you have a first class honours degree...excuse me, first class masters degree
1:48:19 > 1:48:22in mechanical engineering with innovation design and management.
1:48:22 > 1:48:24- You're also dyslexic.- I am indeed.
1:48:24 > 1:48:28Which, I presume, was a problem, but in some way you've created
1:48:28 > 1:48:31- an interesting way for your mind to work.- Exactly.
1:48:31 > 1:48:34I was in some ways very lucky. From a young age I was really bad
1:48:34 > 1:48:39at certain things which meant that I was always going to do science, engineering, design,
1:48:39 > 1:48:43and then I discovered that I seemed to be better than other people,
1:48:43 > 1:48:46possibly because if I had an idea I could make it in my brain.
1:48:46 > 1:48:51I could visualise it I could start spinning it around and work out how it would be made,
1:48:51 > 1:48:55and I discovered that not everyone can do that which was really handy.
1:48:55 > 1:48:59So yeah, dyslexia for me had always been a massive positive
1:48:59 > 1:49:02and I was so lucky because computers came out at the time
1:49:02 > 1:49:04when I was having to write essays
1:49:04 > 1:49:09and actually my first ever computer my granddad gave me was a Amstrad 1512.
1:49:09 > 1:49:11APPLAUSE
1:49:13 > 1:49:15Ahhh!
1:49:18 > 1:49:20His granddad was the one that bought it.
1:49:22 > 1:49:24I knew we sold one!
1:49:25 > 1:49:29That's a bit of your 250 grand already recouped!
1:49:29 > 1:49:31It's good, yeah.
1:49:31 > 1:49:34We are going to look back at some of the other candidates as Michael and I
1:49:34 > 1:49:38have been choosing our favourite moments from the series. Michael what stands out?
1:49:38 > 1:49:41Right, well, this is very early days in the App task
1:49:41 > 1:49:46and it was the first moment from this series that I rewound over and over
1:49:46 > 1:49:48cos I couldn't stop laughing.
1:49:48 > 1:49:50And it involved Vincent.
1:49:50 > 1:49:54There's APP-roximately 12 hours to get this app done.
1:49:54 > 1:49:57Are we fast APP-roaching where we need to be?
1:49:57 > 1:49:59This is APP-solutely fabulous...
1:50:02 > 1:50:03Do you have an APP-le?
1:50:03 > 1:50:06AUDIENCE LAUGH
1:50:08 > 1:50:10APPLAUSE
1:50:13 > 1:50:16Sorry, sorry!
1:50:16 > 1:50:20What makes that so wonderful is Leon's face at the end just...
1:50:24 > 1:50:28The first bit I love, and mainly because it is my local,
1:50:28 > 1:50:36I go into this place regularly to get stuff, and I was going, what are they doing in MY dry cleaners?
1:50:38 > 1:50:39Cos of the name of your business,
1:50:39 > 1:50:42is there somewhere we would get a top hat from?
1:50:42 > 1:50:43Not round here, no.
1:50:43 > 1:50:46- Especially not from Top Hat Dry Cleaners.- Of course, yeah.
1:50:46 > 1:50:48- No worries.- OK, thank you.
1:50:56 > 1:50:59Gavin is there, Gavin, how are you? Good to have you here.
1:50:59 > 1:51:02Sorry about that. If it makes you feel any better,
1:51:02 > 1:51:08an American recently asked me where you should go shopping in London and I said Selfridges and he said to me,
1:51:08 > 1:51:10"Do they sell anything other than fridges?"
1:51:10 > 1:51:12LAUGHTER
1:51:12 > 1:51:14You're not the only one.
1:51:16 > 1:51:18Um, what else?
1:51:18 > 1:51:21OK, well this is Leon... Hi, Leon!
1:51:21 > 1:51:26This is in the boardroom. It just shows how people fight for their life in the board room.
1:51:26 > 1:51:30They will say anything positive that they might have done
1:51:30 > 1:51:32in order to gain favour with Lord Sugar.
1:51:32 > 1:51:35And this, for me, took the emergency biscuit.
1:51:35 > 1:51:38Leon, you're sitting here quietly
1:51:38 > 1:51:40letting her do all the talking.
1:51:40 > 1:51:44You're making it easy for me because there's the door
1:51:44 > 1:51:47and that's where you could be out very quickly
1:51:47 > 1:51:49so you better speak up now.
1:51:49 > 1:51:51I drew a picture of a teapot with a light....
1:51:51 > 1:51:54LAUGHTER
1:51:58 > 1:52:03Like that was going to have any impact on Alan Sugar!
1:52:03 > 1:52:06Like he was going to go, "I love Pictionary, you're hired!"
1:52:08 > 1:52:13My teapot-drawing division is down one man, you're the perfect guy for the job.
1:52:13 > 1:52:14We hear it all the time.
1:52:14 > 1:52:17My other favourite is the beauty task on episode four -
1:52:17 > 1:52:21the first sighting, in the wild, of the lesser spotted Winge.
1:52:21 > 1:52:23It's like a pet hamster isn't it? A little bit.
1:52:23 > 1:52:25That's a very good colour match.
1:52:25 > 1:52:27That, actually, looks fabulous.
1:52:27 > 1:52:29I still don't think it suits me.
1:52:30 > 1:52:31Just for...
1:52:31 > 1:52:33LAUGHTER AND APPLAUSE
1:52:33 > 1:52:35One more time, cos I try to...
1:52:35 > 1:52:38One doesn't look realistic, but...
1:52:38 > 1:52:42But if you put a second one, then that's a look.
1:52:42 > 1:52:46That actually works.
1:52:46 > 1:52:48Thanks, if you could, yeah.
1:52:48 > 1:52:50Yeah, and... Yeah.
1:52:50 > 1:52:52You can tell why... There we go,
1:52:52 > 1:52:54how's that? That's good!
1:52:54 > 1:52:56That's smart, what works! Aw!
1:52:57 > 1:53:00We might be able to weave it in. Sorry, your... Sorry...
1:53:00 > 1:53:04Your next clip doesn't feature the candidates though, does it?
1:53:04 > 1:53:07Oh right, yes. This was the beginning of every episode
1:53:07 > 1:53:10and I always laughed at this to myself because I didn't think
1:53:10 > 1:53:14it reflected well on the standard of candidates this year,
1:53:14 > 1:53:16but at the beginning of every show
1:53:16 > 1:53:19it looked like Lord Sugar was seriously considering suicide.
1:53:21 > 1:53:24LAUGHTER AND APPLAUSE
1:53:40 > 1:53:44Oh, what a beautiful moment. Look, that's our look back,
1:53:44 > 1:53:48I can't think of anything else to mention at this stage,
1:53:48 > 1:53:51as being immortal moments in this series...
1:53:51 > 1:53:56I had to do that really quickly so I'm like ET, I put two fingers
1:53:56 > 1:54:00into the one! Like one of the Simpsons.
1:54:01 > 1:54:04And there's a little weird thing coming out here!
1:54:04 > 1:54:06This is not as classy an operation...
1:54:06 > 1:54:09They're all backwards and freaky. Er...
1:54:09 > 1:54:11You look a million dollars.
1:54:11 > 1:54:14Thank you very much! Do I look a quarter of a million pounds?
1:54:14 > 1:54:15Not at all!
1:54:15 > 1:54:17We've spent three months featuring the candidates...
1:54:17 > 1:54:19AHH! That hurt!
1:54:19 > 1:54:24We spent three months featuring the candidates highlights but we couldn't let you go, by the way,
1:54:24 > 1:54:28without having a look at some of the finest moments from Lord Sugar himself.
1:54:28 > 1:54:29I'm bad.
1:54:29 > 1:54:32MUSIC: "Bad" by Michael Jackson
1:54:32 > 1:54:36I'm not Saint Alan, the patron saint of bloody losers.
1:54:37 > 1:54:39Heard the melody now let's hear from the chorus.
1:54:39 > 1:54:43# Because, I'm bad, I'm bad You know it... #
1:54:43 > 1:54:44Are you taking the piss or what?
1:54:44 > 1:54:48# I'm bad, I'm bad I'm really, really bad... #
1:54:48 > 1:54:53You lost the spray tan. Looks like Vincent had one before you lost it.
1:54:55 > 1:54:57# I'm telling you once again Who's bad? #
1:54:57 > 1:54:59Oi! Who wanted a nacho?
1:54:59 > 1:55:02CRUNCH
1:55:02 > 1:55:04Whoa, whoa, whoa, whoa, whoa, whoa, whoa. Whoa.
1:55:04 > 1:55:08Listen, listen, listen... You might think I'm nuts.
1:55:08 > 1:55:11You know what? I've done all my life? I see things
1:55:11 > 1:55:13that other people can't see.
1:55:13 > 1:55:17Sunglasses, bouncing keyboards... What is going on?
1:55:17 > 1:55:19You've got her in the mousetrap here,
1:55:19 > 1:55:21it sounds like a bleeding Agatha Christie play.
1:55:23 > 1:55:25Am I done?
1:55:26 > 1:55:27SIGH
1:55:27 > 1:55:29We really have to stop meeting like this,
1:55:29 > 1:55:32you're like a couple of stalkers.
1:55:32 > 1:55:33LAUGHTER
1:55:33 > 1:55:35# Who's bad? #
1:55:48 > 1:55:51We may have taken your words out of context slightly there.
1:55:51 > 1:55:53Anything you want to say to Karen and Nick?
1:55:53 > 1:55:56No, I mean, other than thanks again
1:55:56 > 1:56:00for all the support throughout this particular series.
1:56:00 > 1:56:04There is a special art in doing what I do. The candidates themselves
1:56:04 > 1:56:08would be the first to tell you that they were amazed about
1:56:08 > 1:56:11the information that I have on them if you like,
1:56:11 > 1:56:14and it all comes from those two people
1:56:14 > 1:56:17and you should give them a lot of thanks, Tom.
1:56:17 > 1:56:19Yeah.
1:56:19 > 1:56:21APPLAUSE AND CHEERING
1:56:25 > 1:56:31Tom, you've been a real star during this series and you have won the big prize so it seems pointless to ask,
1:56:31 > 1:56:34but I like to give a gift, and your whole business plan is about
1:56:34 > 1:56:36a chair, and a special magic...
1:56:36 > 1:56:39And there's one chair that we'd let you, take away.
1:56:39 > 1:56:40The one you spent the most time.
1:56:40 > 1:56:42Not actually the boardroom chair,
1:56:42 > 1:56:44no, not the chair from the boardroom...
1:56:47 > 1:56:48HE LAUGHS
1:56:55 > 1:56:57All the way from the losers' cafe,
1:56:57 > 1:57:02as a gift for you, I think we have it here, can we possibly bring it out?
1:57:02 > 1:57:06This genuinely was brought here, it is Tom's chair from the loser cafe!
1:57:06 > 1:57:09APPLAUSE
1:57:17 > 1:57:20- Thank you very much!- No, take it away with our blessing!
1:57:20 > 1:57:24These are your Apprentice highlights.
1:57:24 > 1:57:26What's different about me is that I'm an inventor.
1:57:26 > 1:57:29# He's the greatest inventor of them all. #
1:57:29 > 1:57:33Ladies and gentlemen, we are offering the freshest tomatoes...
1:57:33 > 1:57:34BLEEPS AND WHIRRING
1:57:34 > 1:57:36Emergency biscuit.
1:57:36 > 1:57:38OK, lead balloon.
1:57:40 > 1:57:42I may be softly spoken,
1:57:42 > 1:57:44but I'm certainly no pushover.
1:57:51 > 1:57:54Tally-ho, my dear boys.
1:57:54 > 1:57:55Brilliantly British.
1:57:55 > 1:57:58- Five pounds.- Five pounds?
1:57:58 > 1:57:59Nice work, Tomo.
1:58:01 > 1:58:04- He's really, really sweet.- He's very logical.- An upbeat sprout.
1:58:05 > 1:58:06This is your captain speaking.
1:58:06 > 1:58:08- Quite old-fashioned. - Tom is a true gent.
1:58:08 > 1:58:12That was a much better reaction than I was expecting, thank you!
1:58:14 > 1:58:17- CHEERING AND APPLAUSE - Ladies and gentlemen,
1:58:17 > 1:58:20the winner of The Apprentice 2011,
1:58:20 > 1:58:22Tom Pellereau.
1:58:22 > 1:58:24CHEERING AND APPLAUSE
1:58:26 > 1:58:29Thank you. Thank you.
1:58:29 > 1:58:31That's is it for this series.
1:58:31 > 1:58:34Thanks to all my guests and the candidates for taking part.
1:58:34 > 1:58:37Tom, Helen, Susan and Jim will be on BBC Breakfast tomorrow morning.
1:58:37 > 1:58:40So what now? Well it'll be an Apprentice-free summer
1:58:40 > 1:58:43but the junior version will be on our screens later this year
1:58:43 > 1:58:46and in 2012 we'll see the return of The Apprentice itself.
1:58:46 > 1:58:49We'll see you then. Goodnight.
1:58:49 > 1:58:51CHEERING AND APPLAUSE
1:59:13 > 1:59:16Subtitles by Red Bee Media Ltd
1:59:16 > 1:59:19Email subtitling@bbc.co.uk