0:00:03 > 0:00:07This is not a job. I'm not looking for bloody sales people.
0:00:07 > 0:00:10I'm looking for someone who's got a brain, to start a business with me.
0:00:10 > 0:00:15Heading to London, 16 of Britain's entrepreneurial elite,
0:00:15 > 0:00:17keen to start a company.
0:00:19 > 0:00:23I'm going to inject £250,000 into a business, your business,
0:00:23 > 0:00:25and you're going to run it.
0:00:27 > 0:00:31On offer, a 50-50 partnership with the nation's toughest investor.
0:00:31 > 0:00:35If you go sitting in the office for three hours and do nothing,
0:00:35 > 0:00:39for three weeks or three months, I ain't going to be a very happy bunny.
0:00:39 > 0:00:42Passionate about new money-spinning ventures,
0:00:42 > 0:00:46Lord Sugar's on the hunt for a winning business partner.
0:00:46 > 0:00:48With respect, that's not professional.
0:00:48 > 0:00:52If I can see something going wrong or the ship sinking, I jump in myself.
0:00:52 > 0:00:54We can do it. Come on, let's go!
0:00:54 > 0:00:56It's a deal worth fighting for.
0:00:58 > 0:01:01Everybody stop. We're not making any money here.
0:01:01 > 0:01:0316 candidates...
0:01:03 > 0:01:05I don't appreciate you laughing your heads off.
0:01:05 > 0:01:08You earn respect, and that's how it's done.
0:01:08 > 0:01:09..12 tough weeks.
0:01:09 > 0:01:11- Whoa!- He wouldn't even take a penny off.
0:01:11 > 0:01:14..one life-changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:20I don't think I could go into business with you. You're fired.
0:01:29 > 0:01:31Previously on The Apprentice...
0:01:31 > 0:01:35You heard about the £250,000 investment.
0:01:35 > 0:01:37Well, I'm not going to throw that into the first task.
0:01:37 > 0:01:41What I am going to throw in is £250.
0:01:41 > 0:01:43The teams had to turn fruit and veg into pounds and pence.
0:01:43 > 0:01:45Here's a fact.
0:01:45 > 0:01:48You've got ten minutes to get this sorted, so come on. Move!
0:01:48 > 0:01:52The boys hope to squeeze a profit from juices.
0:01:52 > 0:01:54- Is that an orange?- I don't know.
0:01:54 > 0:01:58While under Melody, the girls made a meal out of hot lunches.
0:01:58 > 0:02:01It tastes like uncooked ragout.
0:02:01 > 0:02:04Accountant Edward took the lead.
0:02:04 > 0:02:05You're holding them too long. Get on with it.
0:02:05 > 0:02:09But his plans didn't add up...
0:02:09 > 0:02:11We need to be selling.
0:02:11 > 0:02:12Fresh soup, only £1.
0:02:12 > 0:02:16..and his team's attempts at sales proved fruitless...
0:02:16 > 0:02:18Hello, madam, can I interest you in fresh fruit?
0:02:18 > 0:02:21..leaving the girls to make a healthy margin.
0:02:21 > 0:02:23Have you had some fresh fruit yet today?
0:02:23 > 0:02:25Well, thank God I'm here!
0:02:25 > 0:02:28- In the boardroom... - Very, very well done.
0:02:28 > 0:02:31- ..an early win for the girls... - That's what it's all about.
0:02:31 > 0:02:34- ..criticism for Alex. - Back office then, was you?
0:02:34 > 0:02:36If you want to look at it as back office,
0:02:36 > 0:02:39but with no back office, there'd have been no frontline sales.
0:02:39 > 0:02:41- A good place to hide? - Absolutely not.
0:02:41 > 0:02:43And a lucky escape for Leon.
0:02:43 > 0:02:45I'd say he was at the weaker end of our team.
0:02:45 > 0:02:47You're in by the skin of your teeth here.
0:02:47 > 0:02:49But Edward faced the chop...
0:02:49 > 0:02:51You said, "I'm Lord Sugar's dream."
0:02:51 > 0:02:54With respect, you've been a bit of a nightmare.
0:02:54 > 0:02:55You're fired.
0:02:55 > 0:02:59..and became the first casualty of the boardroom.
0:02:59 > 0:03:0515 remain, battling it out to become Lord Sugar's business partner.
0:03:17 > 0:03:195.00am.
0:03:34 > 0:03:37- Good morning.- Morning. This is from Lord Sugar.- Thank you very much.
0:03:37 > 0:03:40Good morning, everybody!
0:03:40 > 0:03:44Guys, can everyone come down to the kitchen?
0:03:44 > 0:03:46Guys, come on!
0:03:54 > 0:03:58Good morning. It's only right I should be briefing you this way
0:03:58 > 0:04:01because your next task is all about technology,
0:04:01 > 0:04:04something which I know a thing or two about.
0:04:04 > 0:04:07You're going to be working in a market that has exploded
0:04:07 > 0:04:09over the past couple of years.
0:04:09 > 0:04:14Mobile phone applications, better known as apps.
0:04:14 > 0:04:19I want you to develop a new app, and your one has got to be world class.
0:04:19 > 0:04:24You're going global on this one, because, tomorrow, your apps
0:04:24 > 0:04:27are going to go live on the internet for 24 hours.
0:04:27 > 0:04:29The team with the most downloads will win.
0:04:29 > 0:04:33The one with the fewest will lose,
0:04:33 > 0:04:36and in that team, one of you will be fired.
0:04:36 > 0:04:40Your cars will be here in ten minutes, so get a move on.
0:04:40 > 0:04:42I'll see you in the boardroom.
0:04:42 > 0:04:45Oh, my God!
0:04:47 > 0:04:49Two days to design, launch and promote
0:04:49 > 0:04:52a new mobile phone application.
0:04:54 > 0:04:57- I'm going to join the red tie brigade.- I'm not wearing one.
0:04:57 > 0:05:00- I am.- It is all about creative thinking, this one.
0:05:00 > 0:05:03Yeah, fair enough. Let the juices flow.
0:05:05 > 0:05:10And for the second time running, it's girls versus boys.
0:05:23 > 0:05:26We have to get ourselves heard this time, and not for the wrong reasons.
0:05:26 > 0:05:29This time we've got to put ourselves on the map.
0:05:29 > 0:05:31We've got to prove why we are here.
0:05:34 > 0:05:38How good would you feel if the girls' team won for a second time?
0:05:38 > 0:05:40Imagine the look on those boys' faces. We have got to do it.
0:05:40 > 0:05:46There's app-roximately 12 hours to get this app done.
0:05:46 > 0:05:48Are we fast app-roaching where we need to be?
0:05:48 > 0:05:51This is app-solutely...
0:05:54 > 0:05:55Did you have an app-le?
0:06:03 > 0:06:068.00am.
0:06:06 > 0:06:08Central London.
0:06:08 > 0:06:14Creative base for both teams - leading app developers Grapple.
0:06:14 > 0:06:19First, some expert advice from Chairman John Claydon.
0:06:19 > 0:06:21Good morning, everybody.
0:06:21 > 0:06:25Now, what is an app? An app is a little package of software
0:06:25 > 0:06:29that you download from the internet to fulfil some specific function.
0:06:29 > 0:06:31Three years ago, apps scarcely existed.
0:06:31 > 0:06:35This year, total downloads are going to hit something around ten billion.
0:06:35 > 0:06:37A lot of apps get downloaded for free,
0:06:37 > 0:06:40but can still make sound business sense.
0:06:40 > 0:06:43This screen is your shop window.
0:06:43 > 0:06:47You can advertise, you can build brands, you can build revenues.
0:06:47 > 0:06:50Businesswise, right now this is pretty much where it's at.
0:06:50 > 0:06:55First job for both teams, elect a project manager.
0:06:55 > 0:06:59I'll put myself forward. This whole thing I feel is my domain.
0:06:59 > 0:07:02Stepping forward for the boys, fast food marketing entrepreneur Leon.
0:07:02 > 0:07:05I was looking into creating an app for my business.
0:07:05 > 0:07:07I understand the logistics behind it.
0:07:07 > 0:07:09Also I think it would be good for Lord Sugar to see
0:07:09 > 0:07:13that I've taken wanted to become project to prove him wrong.
0:07:13 > 0:07:15No offence, Leon, but I'm not really interested in that.
0:07:15 > 0:07:18I'm just interested in making sure we get the right person.
0:07:18 > 0:07:20OK, do we just want to...?
0:07:20 > 0:07:23I'll also put myself up for the task.
0:07:23 > 0:07:27I'm in software, have been for eight years.
0:07:27 > 0:07:30I am from the technology industry. I have experience in writing software.
0:07:30 > 0:07:33It's a pretty good pitch, I'd say.
0:07:33 > 0:07:35I have the capability to lead.
0:07:35 > 0:07:37I'll do it no problem.
0:07:37 > 0:07:39From what I've heard there,
0:07:39 > 0:07:43are people better placed here to lead from the front.
0:07:43 > 0:07:46OK, shall we go to a vote?
0:07:46 > 0:07:50I would back Leon and I think you're going to lead us to a win. Leon.
0:07:50 > 0:07:51- I agree, Leon.- Yeah, Leon.
0:07:51 > 0:07:54I've a proven myself in business. I've turned over £1 million.
0:07:54 > 0:07:56I am young and I'm ambitious.
0:07:56 > 0:08:00I'm a natural leader and I don't need to shout to be heard.
0:08:00 > 0:08:01Congratulations, Leon.
0:08:01 > 0:08:03It's quite an interesting task.
0:08:03 > 0:08:06I'd like to step up and put myself forwards.
0:08:06 > 0:08:09- What are your reasons? - Anyone else?
0:08:09 > 0:08:13Volunteering to take charge of the girls - Edna.
0:08:13 > 0:08:16I'm a chartered business psychologist, at the top of my game.
0:08:16 > 0:08:19As a manager, for me it's very much about being tough.
0:08:19 > 0:08:22I don't suffer fools gladly.
0:08:22 > 0:08:26Only Edna's put herself forward, so let's go with it. OK, brilliant.
0:08:26 > 0:08:28Edna's our second project manager.
0:08:28 > 0:08:30We're all behind you.
0:08:30 > 0:08:34- Thank you, guys.- Right. I'm just going to call a bit of order.
0:08:34 > 0:08:35Within five minutes,
0:08:35 > 0:08:38we need a sub-team out there doing the market research.
0:08:38 > 0:08:41It's an industry moving at break-neck speed.
0:08:41 > 0:08:46And the girls move fast to get the measure of the market.
0:08:48 > 0:08:50Do you download applications?
0:08:50 > 0:08:52Led by events creative Felicity.
0:08:52 > 0:08:54How many apps do you download in a week?
0:08:54 > 0:08:58From social networking and money-spinning games...
0:08:58 > 0:09:01I've downloaded maps and the stocks and shares.
0:09:01 > 0:09:04..to the latest in satellite navigation...
0:09:04 > 0:09:08- More like a novelty thing, a game. - I think anything to do with skin.
0:09:08 > 0:09:10..there's an app for almost everything.
0:09:10 > 0:09:13Most people said that it needs be very easy to use, idiot friendly.
0:09:13 > 0:09:16They want a time filler.
0:09:16 > 0:09:22But get the right idea, and it could become an overnight success.
0:09:24 > 0:09:26Toilet roll, word of the day.
0:09:26 > 0:09:28Bubble paper that you squeeze and it crackles.
0:09:28 > 0:09:32- Any time someone sees bubble paper, you want to pop it.- Yeah.
0:09:32 > 0:09:34Temperature on this day.
0:09:34 > 0:09:39It will tell you temperature in London of this day a year ago.
0:09:39 > 0:09:42Um, a traffic light...
0:09:42 > 0:09:45- Just having traffic lights?- Er, yeah.
0:09:45 > 0:09:49- I didn't really think it through much more than that.- Scrub that off.
0:09:49 > 0:09:51Just remember, this is going global...
0:09:51 > 0:09:53I've got one. Sorry, I've just fired one up.
0:09:53 > 0:09:58What about regional accent insults? So like, "You mug," from a cockney,
0:09:58 > 0:10:02something from a Scouser, something from a Londoner, a northerner.
0:10:02 > 0:10:05- You just push the button. - "You mug" or like, "You slag."
0:10:05 > 0:10:07Like a sound board, you know?
0:10:07 > 0:10:08I think that's worth going for.
0:10:08 > 0:10:12Looks like we're going with the slang app. I came up with the idea.
0:10:12 > 0:10:17A simple, cheeky, easy little app for people to have fun with.
0:10:17 > 0:10:20- There's so much more that can be added.- Yeah.
0:10:20 > 0:10:24You could upload extra stuff over time and people love that.
0:10:24 > 0:10:25That's forward thinking.
0:10:25 > 0:10:28So we're going to ask you questions around an application.
0:10:28 > 0:10:29It might be a bit abstract...
0:10:29 > 0:10:32Still searching for a concept,
0:10:32 > 0:10:35the rest of the girls are with their app developers.
0:10:35 > 0:10:38Any idea is a potentially good idea.
0:10:38 > 0:10:42You just have to make it quick, easy, useful in everyday life.
0:10:42 > 0:10:44OK, I just thought of this.
0:10:44 > 0:10:46I think it's a brilliant idea.
0:10:46 > 0:10:51OK, imagine two people sitting next to each other and you've got...
0:10:51 > 0:10:56OK, how do I say this? OK, so you're you and you're me and I say, OK...
0:10:59 > 0:11:03So if I ask you a question, like, um, where do you think we are?
0:11:03 > 0:11:09I say, "OK, I'm going to ask my phone where we are right now..."
0:11:09 > 0:11:11It sounds a bit complicated Susan. I think that...
0:11:11 > 0:11:14Can I just finish? I don't think I'm explaining this very well.
0:11:14 > 0:11:17You type the answer, but what it actually shows up is,
0:11:17 > 0:11:19"Bob, here is my question..."
0:11:19 > 0:11:22- OK, you've had enough time to explain it.- Does that make sense?
0:11:22 > 0:11:25- I'm going to stop you now. - Can you please just let me finish?
0:11:25 > 0:11:26- Susie, no.- It's a great idea.
0:11:26 > 0:11:30Susie, let's not argue about this, we've got a limited amount of time.
0:11:30 > 0:11:33- It's so frustrating that you don't let me finish.- Susie, let's stop.
0:11:33 > 0:11:35We need a good idea, really quick, really simple.
0:11:35 > 0:11:39I think Susan's style is to really talk a lot,
0:11:39 > 0:11:42and to really explain and to have the limelight,
0:11:42 > 0:11:44otherwise she will sulk.
0:11:44 > 0:11:48At the end of the day, if you don't agree with the way that I do things,
0:11:48 > 0:11:50then you need to get out of my team.
0:11:50 > 0:11:54- Can I quickly explain it?- No. No. - Why can't you let me explain it?
0:11:54 > 0:11:57- Because we've got five minutes left to actually do this.- OK.
0:11:57 > 0:12:00Fine, I won't explain my idea.
0:12:02 > 0:12:04Let's get a name, let's thrash a name.
0:12:04 > 0:12:07Upstairs, the boys press on.
0:12:07 > 0:12:12So we're speaking, we're talking, we're shouting... It's Slangatang.
0:12:12 > 0:12:14It has to be weird, it has to be catchy. Slangatang.
0:12:14 > 0:12:17Slangatang. That is brilliant.
0:12:17 > 0:12:20I think we need to be very careful that we don't insult people.
0:12:20 > 0:12:23Let me tell you why I'm worried about Slang...
0:12:23 > 0:12:28I'm worried that we've got a heads up that it would be going global.
0:12:28 > 0:12:30That was a kind of "Leon, Listen now."
0:12:30 > 0:12:34Don't you love it when you hear someone trying to do your accent?
0:12:34 > 0:12:37You guys have been doing it to me all the entire time,
0:12:37 > 0:12:39you've been saying "All right, mate?"
0:12:39 > 0:12:41It's fun, isn't it. It is fun.
0:12:41 > 0:12:45Sold on Slangatang...
0:12:45 > 0:12:47the boys split up.
0:12:50 > 0:12:52Back together, but without an idea,
0:12:52 > 0:12:55time's running out for Edna's team.
0:12:55 > 0:13:00We have no real ideas, so we need a concept on the table really quickly.
0:13:00 > 0:13:03Time fillers is what I heard a lot from people, so...
0:13:03 > 0:13:06How about...would you be able to do one...
0:13:06 > 0:13:09You know in the cinema when you're sat there
0:13:09 > 0:13:14and it's really irritating when someone's eating popcorn loudly?
0:13:14 > 0:13:16What about, when you press the button, it comes up with a sound
0:13:16 > 0:13:21and it's an application to annoy your friends, your family with?
0:13:21 > 0:13:23- Does that sound feasible?- Absolutely.
0:13:23 > 0:13:25Very feasible, it's just down to which noises
0:13:25 > 0:13:28and how irritating they can be.
0:13:28 > 0:13:30Lovely. Let's have a name. Useful Noises?
0:13:30 > 0:13:33- Noises You Need. Or something like that.- What about Ear Block?
0:13:33 > 0:13:37I think Ampi-App, yeah, is a reasonable name,
0:13:37 > 0:13:42I just came up with it, yeah? As in amp, amplify. It's a play on words.
0:13:42 > 0:13:45- Ampi-Apps.- Sounds like a plan.
0:13:52 > 0:13:54I did feel that Edna sort of suppressed my ideas.
0:13:54 > 0:13:56She does patronise me a lot.
0:13:56 > 0:14:00I think because of our massive age gap, she looks down at me a little.
0:14:00 > 0:14:02I think it was something that happened between you.
0:14:02 > 0:14:05I don't really have any view on it.
0:14:05 > 0:14:09But Edna did not give a single idea herself, did she?
0:14:09 > 0:14:12I would just say squash it, let's move on.
0:14:12 > 0:14:15You know, I don't want to really get involved in anything.
0:14:19 > 0:14:22Keen to create a character for their app...
0:14:22 > 0:14:25Right boys, let's go take a picture of a happy snappy.
0:14:25 > 0:14:28..the boys are on the hunt for the face of Slangatang.
0:14:28 > 0:14:32Pretend like you're saying something...
0:14:32 > 0:14:34- So your mouth is really open. - That's brilliant.
0:14:34 > 0:14:36Yawn.
0:14:39 > 0:14:42- You got the ruler? Did you mind if we take the hat off?- And the scarf?
0:14:42 > 0:14:44And the same mouth.
0:14:44 > 0:14:48- We just want to see your pearly whites.- So the big mouth. Aaaah.
0:14:51 > 0:14:54Designer, we're back.
0:14:54 > 0:14:56We got some belters.
0:14:56 > 0:14:59I'm going to keep the one face. We're going to change the hats,
0:14:59 > 0:15:02to give the impression that that reflects the accent.
0:15:02 > 0:15:05But one face throughout the whole app, yeah?
0:15:05 > 0:15:07I'm very confident about the app.
0:15:07 > 0:15:10- Shall we start planning?- Sketch some hats.- Let's sketch hats.
0:15:10 > 0:15:13The idea is absolutely brilliant.
0:15:17 > 0:15:20I probably wouldn't have chosen the app we've gone for.
0:15:20 > 0:15:24But only time will tell whether we've made the right decisions
0:15:24 > 0:15:26and whether it'll be a success.
0:15:31 > 0:15:35Casting themselves as the voices of Slang-A-Tang...
0:15:35 > 0:15:37If you can't drive it, park it!
0:15:37 > 0:15:41..Glenn, Jim, Vincent and Alex brush up on their accents.
0:15:41 > 0:15:46Welsh farmer, I've got... Has anyone seen my sheep? Very stereotypical.
0:15:46 > 0:15:48- Easy to relate to...- Oh... Yeah...
0:15:48 > 0:15:51- A bit close to the wind?- No.
0:15:51 > 0:15:54What about Scouse? Hey, mate. How's your wife and my kids?
0:15:55 > 0:15:57No.
0:15:57 > 0:16:00Slang selected, time to record the results.
0:16:00 > 0:16:02The craic is deadly.
0:16:02 > 0:16:06I was absolutely hammered.
0:16:06 > 0:16:09- Yeah, spot-on.- I was just passing through the valley.
0:16:09 > 0:16:11I do love being on the farm.
0:16:11 > 0:16:14I absolutely love rugby.
0:16:14 > 0:16:17Absolutely wonderful.
0:16:17 > 0:16:19Welsh done.
0:16:19 > 0:16:21- Guys, beautiful. - I'm over the moon happy.
0:16:21 > 0:16:24Good.
0:16:25 > 0:16:27They've done the recording, I didn't get it!
0:16:27 > 0:16:29It was bland and meaningless to me,
0:16:29 > 0:16:32unless, of course, I'm too old and it's all terribly clever.
0:16:32 > 0:16:37You know, it's gone straight over my head. I am very perplexed.
0:16:37 > 0:16:40- Slang...- A...- Tang.
0:16:43 > 0:16:463pm.
0:16:46 > 0:16:47- Are you happy with that?- Yes.
0:16:47 > 0:16:49Happy with that.
0:16:49 > 0:16:54Under Edna, the girls' app gets an identity...
0:16:54 > 0:16:57ALL SHOUTING Will you shut up?
0:16:57 > 0:16:59I'm sick of it!
0:17:03 > 0:17:05Whatever!
0:17:05 > 0:17:08..while the rest of her team record the content.
0:17:08 > 0:17:10Surprise!
0:17:10 > 0:17:15As well as "annoying", there's "celebrations" and "animals".
0:17:15 > 0:17:17MIAOW.
0:17:17 > 0:17:18MIAOW.
0:17:20 > 0:17:22Stop it! Stop it!
0:17:22 > 0:17:25- OK, guys, stop it now! This is real...- OK, I'm blocking them.
0:17:25 > 0:17:27We need to win this task.
0:17:27 > 0:17:31For the purpose of this task, I am now focusing.
0:17:31 > 0:17:34OK. MIAOW...
0:17:34 > 0:17:38I'm not entirely confident about the product.
0:17:38 > 0:17:42I don't think the sounds that we've produced were entirely brilliant.
0:17:42 > 0:17:44MOO!
0:17:46 > 0:17:48I think we could be heading for a disaster.
0:17:50 > 0:17:537:30pm.
0:17:58 > 0:18:00Designs finished,
0:18:00 > 0:18:04sounds recorded,
0:18:04 > 0:18:07the teams head home.
0:18:09 > 0:18:15Both apps built overnight will match the team's exact specifications.
0:18:20 > 0:18:22- Hey, boys!- Hi!
0:18:24 > 0:18:28Tomorrow, the teams must get people to download their apps
0:18:28 > 0:18:31from online app stores. Punchy descriptions will be essential.
0:18:31 > 0:18:34Right, screeching chalk and animal snorts -
0:18:34 > 0:18:38a fast and snappy app created for the practical joker inside you.
0:18:38 > 0:18:42Slang-A-Tang is the app that gives you the app-ortunity
0:18:42 > 0:18:46to listen to hilarious local vocal from the UK and around the world.
0:18:46 > 0:18:48I'm applauding that!
0:18:48 > 0:18:52That's why you're in sales, pal! That's why you're in sales!
0:18:52 > 0:18:56Critical to an app's success are technology review websites.
0:18:56 > 0:19:00OK, boys. I suggest we take three top sales guys...
0:19:00 > 0:19:04Winning their support could help an app go global.
0:19:04 > 0:19:09I'm going to take myself, Vince and Jim to really get these sales.
0:19:09 > 0:19:13I'm just a bit concerned that, if we're going on the previous task,
0:19:13 > 0:19:16I was the second top seller. You've not actually seen me sell yet.
0:19:16 > 0:19:18It's not like that.
0:19:18 > 0:19:20All I heard was top seller from your team,
0:19:20 > 0:19:25top seller from our team, I've got to make a proper decision about this.
0:19:25 > 0:19:29It's been a long day. We've got a fantastic app that we need to sell.
0:19:29 > 0:19:31There's a gaming fair in town,
0:19:31 > 0:19:35where they can pitch their apps directly to the public.
0:19:35 > 0:19:38This is what Melody does for a living - pitch to young teenagers,
0:19:38 > 0:19:43so I'm just wondering whether Melody should do that pitch.
0:19:43 > 0:19:47The person who I would like to do the presentation at the trade fair
0:19:47 > 0:19:50would be myself.
0:19:50 > 0:19:52I work in the youth sector,
0:19:52 > 0:19:55so I'm used to giving presentations to 3,000 young people at a time.
0:19:55 > 0:19:59It's what I do for a living, I've been doing it for 13 years.
0:19:59 > 0:20:04I've looked at your strengths and your limitations, in my opinion,
0:20:04 > 0:20:06and I've made some certain decisions
0:20:06 > 0:20:09about who would be best suited to specific tasks.
0:20:09 > 0:20:11Any questions, any queries?
0:20:11 > 0:20:14Very good. OK.
0:20:23 > 0:20:27Today, the teams must get as many downloads as possible.
0:20:29 > 0:20:35First, hot from the developers, the finished products.
0:20:35 > 0:20:37For the boys, Slang-A-Tang...
0:20:37 > 0:20:38Thank you very much.
0:20:38 > 0:20:42..seven characters speaking in different accents.
0:20:42 > 0:20:45It's got to be good. It's going to be awesome.
0:20:45 > 0:20:48'Slang-A-Tang.'
0:20:50 > 0:20:52'Pass the ball, you muppet!'
0:20:52 > 0:20:54It's everything we envisaged.
0:20:54 > 0:20:57'Drop and give me 20, soldier.'
0:20:57 > 0:20:59- 'That was ripping, mate!' - Brilliant.- All right, guys.
0:21:03 > 0:21:04Ah!
0:21:04 > 0:21:07Upstairs, Ampi-Apps...
0:21:07 > 0:21:10SCREECHING VOICES
0:21:10 > 0:21:13That is so annoying.
0:21:13 > 0:21:18..featuring annoying, animal and celebration sounds.
0:21:20 > 0:21:23- I'm just worried about the randomness.- There's no link.
0:21:23 > 0:21:25I don't think it matters.
0:21:25 > 0:21:27The link is that there is no link.
0:21:27 > 0:21:31It's to three categories you'd never see in the same application.
0:21:31 > 0:21:33It's random, it's funny.
0:21:33 > 0:21:36Let's just be extremely positive, because if in the back of your head
0:21:36 > 0:21:41you're thinking, "I'm not sure why they're together," they'll see that.
0:21:41 > 0:21:45To be perfectly hones, I think this isn't a brilliant application.
0:21:45 > 0:21:49Of all the millions of applications that are creative, fun
0:21:49 > 0:21:51and innovative, this isn't the best one.
0:21:51 > 0:21:54However, it is what it is and I'm going to push it 100%.
0:21:59 > 0:22:01How do you think the sub team will get on?
0:22:01 > 0:22:05I think Gavin was quite keen to be on this side of the fence.
0:22:05 > 0:22:08Today is all about creating a buzz and getting these downloads.
0:22:08 > 0:22:11Everyone has to perform.
0:22:11 > 0:22:14I think it's very patronising.
0:22:14 > 0:22:18No way am I accepting anyone saying you're a better salesman than me.
0:22:18 > 0:22:22I just really, really hope that they nail it.
0:22:26 > 0:22:28Midday.
0:22:28 > 0:22:31The apps go live and downloadable.
0:22:33 > 0:22:37- Slang-A-Tang!- "Slang-A-Tang gives you the app-ortunity to listen
0:22:37 > 0:22:40"to hilarious local vocal from the UK and around the world.2
0:22:40 > 0:22:41Guys, something incredible.
0:22:41 > 0:22:44- 50 downloads already.- Woo! Wow!
0:22:44 > 0:22:46How insane is that?!
0:22:46 > 0:22:48It really stands out.
0:22:48 > 0:22:51Let's hope people are downloading as many as possible,
0:22:51 > 0:22:53to keep us out of the boardroom.
0:22:53 > 0:22:55That's the plan. Come on!
0:22:55 > 0:22:58- We need to win it, girls. - We need to push the downloads.
0:23:02 > 0:23:07Lord Sugar has fixed appointments with three technology websites.
0:23:07 > 0:23:11We've come here today to show you our new app. Slang-A-Tang.
0:23:11 > 0:23:13RECORDING PLAYS
0:23:13 > 0:23:15Have you thought about the marketing of it?
0:23:15 > 0:23:19We were hoping you could facilitate us with that.
0:23:19 > 0:23:22We'll see.
0:23:22 > 0:23:23Hello.
0:23:23 > 0:23:27Getting a site to feature an app can push downloads into the millions.
0:23:27 > 0:23:31I understand Pocket-lint has about 37,000 unique visitors a month.
0:23:31 > 0:23:35That's extremely impressive.
0:23:35 > 0:23:37That's why we're here. However...
0:23:37 > 0:23:40- We actually have 1.7 million uniques a month.- Oh!
0:23:40 > 0:23:43Considerably larger than 37,000.
0:23:45 > 0:23:47Next for the girls,
0:23:47 > 0:23:51the online version of top technology magazine Wired.
0:23:51 > 0:23:52BARKING
0:23:52 > 0:23:56Is that not the picture of an elephant and the sound of a dog?
0:23:56 > 0:23:59Which explains the randomness and the quirkiness of it,
0:23:59 > 0:24:01that's what we've tried to achieve.
0:24:01 > 0:24:04- Do you have the sound of an elephant?- No.- Oh.
0:24:04 > 0:24:09The elephant was chosen because the elephant with the trunk symbolises
0:24:09 > 0:24:12one of the noisiest types of animals, so that was one of the key reasons.
0:24:12 > 0:24:14Thank you.
0:24:17 > 0:24:22The boys' next stop - gadget review site, Pocket-lint,
0:24:22 > 0:24:26and from project manager, Leon, a change of line-up.
0:24:26 > 0:24:28Vince, are you confident about pitching this?
0:24:28 > 0:24:34I'm just going to go in there with my usual charismatic attitude.
0:24:34 > 0:24:36Show them the product, shake their hand
0:24:36 > 0:24:40- and they'll put it online. - Yeah. I like it.- Good man. Sold.
0:24:42 > 0:24:45Hi, chaps. We're Team Logic,
0:24:45 > 0:24:50I'm Vincent, and we're here today to introduce you to Slang-A-Tang.
0:24:53 > 0:24:56First of all... Erm...
0:24:56 > 0:24:58what is Slang-A-Tang?
0:24:58 > 0:25:04Slang-A-Tang is a character-based application with sound bites...
0:25:06 > 0:25:10..humorous sound bites... So, you know, what's our plan?
0:25:12 > 0:25:14My answer to you is this.
0:25:14 > 0:25:17We plan...or what we've already done, is created the product,
0:25:17 > 0:25:22we've created seven characters, seven soundbites...
0:25:22 > 0:25:25to which we will...
0:25:25 > 0:25:27Sorry. ..which we will...
0:25:28 > 0:25:30Excuse me... Erm...
0:25:30 > 0:25:32Can you help me out, anybody else?
0:25:32 > 0:25:35Initially, the apps are offered free for 24 hours,
0:25:35 > 0:25:37so people are enticed to download it.
0:25:37 > 0:25:40There will be an aspect of viral marketing, it will spread out.
0:25:40 > 0:25:42People will say, "You have to hear this."
0:25:42 > 0:25:46Jim is in charge when things go wrong.
0:25:46 > 0:25:50When Vincent dried up, who's in there? Jim.
0:25:50 > 0:25:53I couldn't think of the word.
0:25:53 > 0:25:55I thought, shit. Right, bring him in. Jim.
0:25:55 > 0:25:57- And you went bang.- Was it OK?
0:25:57 > 0:26:00- Yes.- Good. They were in stitches.
0:26:00 > 0:26:02You can't hide general humour.
0:26:05 > 0:26:08Earl's Court Exhibition Centre.
0:26:08 > 0:26:15Home to a show pulling in 6,000 gismo-crazy consumers.
0:26:15 > 0:26:17And for one day only...
0:26:17 > 0:26:18Right! Tally ho!
0:26:18 > 0:26:21..the boys, dressed as the Slang-A-Tang gang...
0:26:21 > 0:26:25- Wow!- ..and the girls from Ampi-Apps.
0:26:25 > 0:26:28Slang-A-Tang!
0:26:28 > 0:26:31A chance to spread the word and get the app to go viral.
0:26:31 > 0:26:34What about these guys?
0:26:34 > 0:26:36Come and listen to a bit of Slang-A-Tang!
0:26:36 > 0:26:41Learning a bit of lingo from all over the country! Roll up, roll up!
0:26:41 > 0:26:45Excuse me, guys. Has anyone talked to you today about Ampi-Apps?
0:26:45 > 0:26:47That's pretty annoying!
0:26:53 > 0:26:55If you can't drive it, park it!
0:26:55 > 0:27:01If you send that to your friends, ten friends, 20 friends...
0:27:01 > 0:27:04Then get them to send it all their friends. Thanks very much, guys.
0:27:06 > 0:27:10Back in Central London, the girls' pitching team offers Ampi-Apps
0:27:10 > 0:27:13to news and reviews site TechCrunch Europe.
0:27:13 > 0:27:14Hi.
0:27:14 > 0:27:19Stepping forward at the Global Online Technology Magazine...
0:27:19 > 0:27:21Jim.
0:27:21 > 0:27:26Sure. I kind of understand but there's just a basic issue of taste?
0:27:26 > 0:27:29These are a series of racial stereotypes.
0:27:29 > 0:27:33People are sensitive about regional accents being perceived as funny.
0:27:33 > 0:27:36If you don't mind, guys, I'm happy to say
0:27:36 > 0:27:38that we were very sensitive with the content
0:27:38 > 0:27:41that the stereotypes were by no means derogatory.
0:27:41 > 0:27:45I think there's actually a benefit if you do it sensitively
0:27:45 > 0:27:47and avoid racial stereotypes.
0:27:47 > 0:27:49How do you avoid racial stereotypes
0:27:49 > 0:27:53if you put an Aussie guy in a hat with corks on it?
0:27:54 > 0:27:57That helps illustrate that he is an Aussie.
0:27:58 > 0:28:01Yes, it is a stereotype,
0:28:01 > 0:28:03but not one that is derogatory or discriminatory.
0:28:03 > 0:28:09It's a bit of fun. It wasn't there to upset anybody.
0:28:16 > 0:28:19That's high fives. That is high fives.
0:28:20 > 0:28:23- Mate, what a meeting. - What a result.
0:28:23 > 0:28:27It was quite remarkable that they did bring up the stereotypes.
0:28:27 > 0:28:31I didn't think they had reservations about the stereotypes,
0:28:31 > 0:28:34I think they were just making sure that we were confident
0:28:34 > 0:28:39with what we were trying to achieve. And we were.
0:28:39 > 0:28:41- Very good.- Very, very good.
0:28:44 > 0:28:48My personal target is for two of them, out of the three, to choose us.
0:28:48 > 0:28:51That's what we should be aiming for, but what can you do?
0:28:51 > 0:28:53The pitch is only as good as the product.
0:28:53 > 0:28:55Yeah, definitely.
0:28:57 > 0:29:003:30pm.
0:29:03 > 0:29:08Web pitches done, time to regroup at Earl's Court.
0:29:08 > 0:29:11Hello! How are you doing?
0:29:11 > 0:29:14If the pitches worked, the sites could feature the apps instantly.
0:29:17 > 0:29:20Pocket-lint. This was my favourite pitch. I hope we're on it.
0:29:20 > 0:29:23A mention can boost downloads.
0:29:23 > 0:29:29A recommendation can see an app spread worldwide in seconds.
0:29:29 > 0:29:32Yes!
0:29:36 > 0:29:38Oh!
0:29:38 > 0:29:41- Boo to Slang-A-Tang. - What was the next one?
0:29:41 > 0:29:44- TechCrunch.- Here we go.
0:29:46 > 0:29:49- Where is it? - I hope we're on this one.- Come on.
0:29:49 > 0:29:51Come on.
0:29:51 > 0:29:55Oh, no! We're not on it!
0:29:55 > 0:29:57Yes!
0:30:01 > 0:30:05Finally, the major online magazine.
0:30:06 > 0:30:08I can't even look.
0:30:11 > 0:30:13Fingers crossed, boys. Here we go.
0:30:17 > 0:30:18They've got Ampi-Apps.
0:30:18 > 0:30:21- Woo!- Well, we got one. We got one.
0:30:23 > 0:30:25People are feeling slightly nervous.
0:30:25 > 0:30:28We only had one website out of three
0:30:28 > 0:30:32so we're doing what the girls do best.
0:30:32 > 0:30:34The mentality now is sell, sell, sell.
0:30:36 > 0:30:375pm.
0:30:38 > 0:30:42Last chance to get the message to the masses.
0:30:44 > 0:30:48Packing the gaming fair conference centre, 500 bloggers,
0:30:48 > 0:30:52twittering technologists and software experts.
0:30:52 > 0:30:57A direct connection to billions of app-savvy, Smartphone users.
0:31:01 > 0:31:08I represent Team Venture and we've put together an app called Ampi-Apps.
0:31:09 > 0:31:12Ampi-Apps is big.
0:31:12 > 0:31:14Ampi-Apps is bold.
0:31:14 > 0:31:17And Ampi-Apps is noisy.
0:31:17 > 0:31:21You've got a number of noises, some annoying noises...
0:31:21 > 0:31:23BABY CRYING
0:31:25 > 0:31:28We've got animal noises...
0:31:28 > 0:31:31PIGS SNORTING
0:31:31 > 0:31:35And we've got some celebratory noises.
0:31:35 > 0:31:39CHEERING
0:31:39 > 0:31:43If you want to play a practical joke on your friends,
0:31:43 > 0:31:46I'm going to share a secret with you guys today.
0:31:46 > 0:31:49With you, with you and with you.
0:31:49 > 0:31:52Download Ampi-Apps.
0:31:52 > 0:31:55The truly bizarre and unique sounds.
0:31:55 > 0:31:57Thank you very much for your time.
0:31:57 > 0:32:00APPLAUSE
0:32:03 > 0:32:06As you've heard, we've literally spent 24 hours
0:32:06 > 0:32:09developing this, an app called Slangatang.
0:32:09 > 0:32:12"Pass the ball, you Muppet." "Go on."
0:32:13 > 0:32:19First and foremost, the place you get this app is texting 60066.
0:32:19 > 0:32:22What you need to text is "SLANG".
0:32:22 > 0:32:26The other thing is, is that this app is completely free!
0:32:26 > 0:32:28We're going to ask you all to get your phones out,
0:32:28 > 0:32:30all the Smartphones.
0:32:30 > 0:32:34The first 50 downloads, you will get a free doughnut.
0:32:34 > 0:32:37- It's a fantastic app. - I'm sick of hearing it from him.
0:32:37 > 0:32:41I'm telling you now, cos I've got all the knowledge in the world...
0:32:41 > 0:32:42OK, thank you.
0:32:42 > 0:32:45CHEERING
0:32:47 > 0:32:49What a result!
0:32:49 > 0:32:52An absolute storming result.
0:32:52 > 0:32:53You absolutely nailed it.
0:32:58 > 0:33:00- Did you see that? - Come here.
0:33:00 > 0:33:02What did you think?
0:33:02 > 0:33:05I think we were all thinking we might have got thrashed.
0:33:07 > 0:33:12Edna was given an ideal opportunity to address 500 people to tell them
0:33:12 > 0:33:15about the app, but she didn't explain how to download it,
0:33:15 > 0:33:19didn't spend her time well. Really wasted a great opportunity.
0:33:19 > 0:33:21OK, let's go.
0:33:21 > 0:33:22Everyone is worried after that.
0:33:24 > 0:33:30Edna's pitch was weak and I think she knows it.
0:33:31 > 0:33:34The presentation was seamless.
0:33:34 > 0:33:38We got two out of the three websites we pitched for today.
0:33:38 > 0:33:40I don't want to sound too ballsy,
0:33:40 > 0:33:43but I'm very confident of winning this task.
0:33:45 > 0:33:48With the apps live until they reach the boardroom tomorrow,
0:33:48 > 0:33:51there is nothing more the teams can do.
0:34:17 > 0:34:21People are going to be downloading it, as we speak, around the world.
0:34:21 > 0:34:23Don't you think that's pretty mental?
0:34:23 > 0:34:25Let's hope it's Slangatang fever.
0:34:33 > 0:34:36It is just the unknown, the massive unknown.
0:34:36 > 0:34:40It's a foolish person who underestimates the competition.
0:34:55 > 0:34:57You can go through to the boardroom now.
0:35:23 > 0:35:24Afternoon.
0:35:24 > 0:35:27ALL: Good afternoon, Lord Sugar.
0:35:28 > 0:35:32Well, you remember a week ago I said to you the most frequently asked
0:35:32 > 0:35:36question of me, can you start a business like I did many years ago?
0:35:36 > 0:35:39And I said, "Absolutely, yes." This is a classic example.
0:35:39 > 0:35:44You don't need no big factories here. You didn't need to go to a bank
0:35:44 > 0:35:46and ask for millions of pounds investment.
0:35:46 > 0:35:48You used your brains to come up
0:35:48 > 0:35:51with a product you could develop quite simply
0:35:51 > 0:35:54and put it up on the web and make some money.
0:35:54 > 0:35:56That's the beauty of this business,
0:35:56 > 0:36:01which is much better than the opportunities I had back in 1967.
0:36:01 > 0:36:03I had just a very narrow market.
0:36:03 > 0:36:04Here you've got the world.
0:36:06 > 0:36:07So, gentlemen, Logic.
0:36:07 > 0:36:09Team leader?
0:36:09 > 0:36:11- That was me, Lord Sugar. - OK.
0:36:11 > 0:36:14- Put yourself up for it? - Yeah, I did.
0:36:14 > 0:36:16You've got this menu business online?
0:36:16 > 0:36:20Yes, we're focused online so I understand how e-commerce works,
0:36:20 > 0:36:23also I'm in the design industry and print.
0:36:23 > 0:36:25So for what was asked of us
0:36:25 > 0:36:28I thought I could step up to the plate and deliver.
0:36:28 > 0:36:31Yeah, so was he a good team leader?
0:36:31 > 0:36:33A Steve Jobs or will he be out of a job?
0:36:33 > 0:36:36- He did a very good job. - Yes? Good.
0:36:36 > 0:36:39So whose idea was it?
0:36:39 > 0:36:42- It was mine, Lord Sugar. - OK. What do you reckon? A good app?
0:36:43 > 0:36:46It looks great, sounds great, it's very good.
0:36:46 > 0:36:49- For ringtone downloads, etc.- OK.
0:36:49 > 0:36:52We're going to judge this on the amount of downloads received.
0:36:52 > 0:36:56This was always going to be free, but where the money comes in
0:36:56 > 0:37:00is that you don't show all of your goodies at the same time.
0:37:00 > 0:37:03Where's your business model, where's your money?
0:37:03 > 0:37:06We built a business plan into it of how we could monetise the app.
0:37:06 > 0:37:09We'd be dishing it out for free, get the consumers on board
0:37:09 > 0:37:14and hit them with an update, different packages and tiers.
0:37:14 > 0:37:17All right, I've got it. Good.
0:37:17 > 0:37:21So you then to go and pitch the thing to three websites.
0:37:21 > 0:37:25How do you think you got on in those pitches?
0:37:25 > 0:37:29- Very well. We got two out of the three.- The girls got one.
0:37:29 > 0:37:31We don't know why.
0:37:31 > 0:37:34They said they felt yours was a little bit offensive.
0:37:34 > 0:37:41If that was offensive, no disrespect to them, they know their business,
0:37:41 > 0:37:45but I found Ampi-App extremely offensive to my ear.
0:37:45 > 0:37:47It was meant to be offensive. We'll get on to that.
0:37:47 > 0:37:53OK, ladies, Venture, Edna, you were team leader.
0:37:53 > 0:37:57How did you come up with the annoying sounds concept?
0:37:57 > 0:37:58Whose idea was it?
0:37:58 > 0:37:59It was my idea, Lord Sugar.
0:37:59 > 0:38:01Felicity.
0:38:01 > 0:38:04Right. Are you all happy with this application?
0:38:05 > 0:38:07All happy with what you chose?
0:38:07 > 0:38:10I don't think it is a great application,
0:38:10 > 0:38:13- if I'm perfectly honest. - Anybody else not that happy?
0:38:13 > 0:38:15- I'm not that happy with it. - You're not happy?- No.
0:38:15 > 0:38:19One, two, three, four, five. Five out of eight of you.
0:38:19 > 0:38:22That's not very good, is it? Not very promising.
0:38:22 > 0:38:25- You seemed happy at the time. - That's the first we've heard.
0:38:25 > 0:38:28- This is quite shocking. - I think we felt we could do better.
0:38:31 > 0:38:34So who did the pitches to the websites?
0:38:34 > 0:38:38Myself, Melody, Ellie and Zoe.
0:38:38 > 0:38:41- You went to the exhibitions, is that right?- Yes.
0:38:41 > 0:38:43- You spoke to 500 or 600 people there.- Yep.
0:38:43 > 0:38:46Why did you think that talking to the live audience
0:38:46 > 0:38:48was more important than talking to the websites?
0:38:48 > 0:38:52Not that it was more important, I felt it was more to do with...
0:38:52 > 0:38:54But you accept now it is more important
0:38:54 > 0:38:56because they are talking to the world.
0:38:56 > 0:39:00It's always been the most important.
0:39:00 > 0:39:02The guys that were selected to do the pitches
0:39:02 > 0:39:04- were the best guys at the time.- OK.
0:39:04 > 0:39:07Do you all agree with that, ladies?
0:39:07 > 0:39:10I never do pitches,
0:39:10 > 0:39:14but I think we did all right in the end, so...
0:39:15 > 0:39:18- Well, you got one. - The big one, though.- Yeah.
0:39:22 > 0:39:27Right, well, this was all about your applications going up on the web,
0:39:27 > 0:39:33to the world, and now we're going to see how many got downloaded.
0:39:33 > 0:39:36I already got a bit of early information.
0:39:38 > 0:39:40So your apps went up at midday.
0:39:42 > 0:39:48The boys, after six hours, was just under 3,000 downloads.
0:39:50 > 0:39:54And for the girls, just under 1,000 downloads.
0:39:59 > 0:40:03So that was the six-hour figure, OK?
0:40:03 > 0:40:06Nick? Have you got the overnights for the world?
0:40:06 > 0:40:13For the boys, after 24 hours, 3,951 apps downloaded.
0:40:16 > 0:40:19Right, 951 more.
0:40:19 > 0:40:22Karen, what's the 24-hour final figure for the girls?
0:40:28 > 0:40:29Um, well the world woke up.
0:40:29 > 0:40:35- The 24 hour figure was 10,667.- Yes!
0:40:37 > 0:40:38Oh.
0:40:41 > 0:40:43Well, there you go.
0:40:43 > 0:40:46Ladies, you have surprised me with this thing,
0:40:46 > 0:40:49I have to say.
0:40:49 > 0:40:53But, nevertheless, how strange folk can be. 10,667 of them.
0:40:53 > 0:40:55I've got a treat for you.
0:40:55 > 0:40:58You are going off to a restaurant run by one of the finest chefs
0:40:58 > 0:41:00in this country, Michel Roux Jr.
0:41:00 > 0:41:05So, very well done. Have a nice time. I'll see you on the next task.
0:41:05 > 0:41:07Thank you, Lord Sugar.
0:41:15 > 0:41:18Well, on the subject of phones,
0:41:18 > 0:41:23all I can say is the future is not bright, really.
0:41:26 > 0:41:30For one of you, the next application you might be making
0:41:30 > 0:41:31is a job application.
0:41:33 > 0:41:35Go off and work out what you've got to tell me
0:41:35 > 0:41:37about what went on in this task.
0:41:50 > 0:41:52This is absolutely exquisite.
0:41:52 > 0:41:54This is lovely.
0:41:54 > 0:41:57Good evening, ladies.
0:41:57 > 0:42:00You know what, you deserve a kiss.
0:42:00 > 0:42:02SCREAMS
0:42:03 > 0:42:04Congratulations.
0:42:07 > 0:42:10And for dessert, a dish which I've created specially for you.
0:42:10 > 0:42:13Blueberry souffle.
0:42:13 > 0:42:15Thank you so much.
0:42:16 > 0:42:17Ooh, that's good.
0:42:19 > 0:42:21A quick toast to Team Venture.
0:42:21 > 0:42:24Cheers. ALL: Cheers.
0:42:26 > 0:42:29Wait, wait, is that victory I taste?
0:42:29 > 0:42:30LAUGHTER
0:42:42 > 0:42:45I really wish I could say the best product won.
0:42:45 > 0:42:49We did mention that we need to be very careful not
0:42:49 > 0:42:53to offend anybody with the product.
0:42:53 > 0:42:57We had 500 people laughing at us on stage doing that.
0:42:57 > 0:43:01You tell me, is that offensive or is that entertainment?
0:43:01 > 0:43:05I have to ask you straight, was anyone not pulling their weight?
0:43:05 > 0:43:07Leon is the only person in all of this
0:43:07 > 0:43:10who had control to influence and affect every part.
0:43:10 > 0:43:13Maybe it wasn't adequate and this is why we're here.
0:43:13 > 0:43:15Who the hell am I going to bring in here?
0:43:30 > 0:43:31Hello?
0:43:31 > 0:43:34Could you send them all in, please? Thank you.
0:43:36 > 0:43:38You can go through to the boardroom now.
0:43:54 > 0:43:58Well, when I asked you earlier what you think of your application,
0:43:58 > 0:44:02"Yeah, it's very good, we are all behind it, great."
0:44:02 > 0:44:04- Remember that?- Yes.
0:44:04 > 0:44:07Good. So what happened here, then?
0:44:07 > 0:44:10I believe the online magazine was incredibly important.
0:44:10 > 0:44:11The girls did get that
0:44:11 > 0:44:15and people obviously saw it on that website and had a go.
0:44:15 > 0:44:18- Jim, you were the lead pitch on that one.- Yes.
0:44:18 > 0:44:20Why didn't you get the deal?
0:44:20 > 0:44:23I personally delivered a polished pitch
0:44:23 > 0:44:26and fielding difficult questions, but the girls won it.
0:44:26 > 0:44:30- That was the swing factor for them. - But Jim, you are making
0:44:30 > 0:44:34an assumption that because they won that website
0:44:34 > 0:44:36they got their orders.
0:44:36 > 0:44:40How about considering that your product was not sought after
0:44:40 > 0:44:42and theirs was?
0:44:42 > 0:44:45Lord Sugar, it is a very dangerous game to disagree with you.
0:44:45 > 0:44:49The website we did not get, it seems very possible that it was
0:44:49 > 0:44:52a personality, that that individual didn't like it.
0:44:53 > 0:44:55Am I talking to a brick wall here, or what?
0:44:55 > 0:45:00I don't care whether you got on that website or not.
0:45:00 > 0:45:02The point I'm making is, if you got on that website,
0:45:02 > 0:45:04you still wouldn't have sold any.
0:45:04 > 0:45:09Your stuff was viewed by the world, and the world said, "No, thanks."
0:45:09 > 0:45:12I think in hindsight maybe we should have considered
0:45:12 > 0:45:14it wasn't a global application.
0:45:14 > 0:45:16That's the point I'm making.
0:45:16 > 0:45:19The application was not liked by the world market.
0:45:19 > 0:45:22What fascinates me here is you are inventors, you've got people
0:45:22 > 0:45:27in technology businesses, you should have walked this thing.
0:45:27 > 0:45:30I agree. There was a fundamental miss.
0:45:30 > 0:45:33We didn't quite grasp the fact that the global
0:45:33 > 0:45:35and the stereotyping would be a negative.
0:45:37 > 0:45:39If I've understood correctly,
0:45:39 > 0:45:44you have an icon and a description that goes up on all the app stores.
0:45:44 > 0:45:47Who was responsible for drafting the words?
0:45:47 > 0:45:49In its entirety, me.
0:45:49 > 0:45:51- Entirely you?- Yes.
0:45:51 > 0:45:55- You sure you want to say that? - I'll clarify what I mean.
0:45:55 > 0:45:59I prepared a piece. The guys said, "You've hit the nail on the head.
0:45:59 > 0:46:01"Well done, round of applause."
0:46:01 > 0:46:05If I were to say one of the biggest things is to get it straightaway.
0:46:05 > 0:46:07Here's the girls.
0:46:07 > 0:46:11It's going out globally to everybody. Their first line is,
0:46:11 > 0:46:16"Screeching chalk and animal snorts are all part of the Ampi-App".
0:46:16 > 0:46:20Bang. Straightaway, I've got it.
0:46:20 > 0:46:23Screeching chalk
0:46:23 > 0:46:27and animal snorts. That's what we're selling.
0:46:27 > 0:46:32Compared to yours, "Slangatang is the entertainment app
0:46:32 > 0:46:38"that gives you the app-ortunity to listen to hilarious local vocal."
0:46:40 > 0:46:46- I'm bored.- Hearing that, as you read it out, I feel like a mug.
0:46:46 > 0:46:50Our description is not nearly as strong as it could be,
0:46:50 > 0:46:53or as strong as the girls'.
0:46:53 > 0:46:56Do we all agree here that these words
0:46:56 > 0:47:01were one of the reasons why this task failed?
0:47:01 > 0:47:03Or not?
0:47:03 > 0:47:06The PM has the job of overseeing every one in the group.
0:47:06 > 0:47:10I read it back to the group for approval
0:47:10 > 0:47:14and asked the PM to concur with me and proof read it.
0:47:14 > 0:47:18- They were 100%.- We're now sharing responsibility for this?
0:47:18 > 0:47:21You better get down to the nitty-gritty, boys.
0:47:21 > 0:47:23Do you think your team leader did a good job?
0:47:23 > 0:47:25He did a good job leading the team,
0:47:25 > 0:47:28but maybe he made a bad decision with the app.
0:47:28 > 0:47:32He made a bad decision with the app that you designed.
0:47:32 > 0:47:35We all put ideas forward.
0:47:35 > 0:47:40Who's responsible for the failure of this task? You?
0:47:40 > 0:47:45- I wouldn't say I am.- Alex? - I made a very valid contribution.
0:47:45 > 0:47:46Did he?
0:47:46 > 0:47:50Lord Sugar, there are participants and spectators.
0:47:50 > 0:47:52I am a participant.
0:47:52 > 0:47:57I get involved in things and put myself forward.
0:47:57 > 0:48:01Alex, you do not do that. Maybe you're biding your time,
0:48:01 > 0:48:03but this process is about participating
0:48:03 > 0:48:06and giving everything you've got and putting yourself out there.
0:48:06 > 0:48:11Let's think about this. We've got a worded ad that wasn't right.
0:48:11 > 0:48:13That comes back to you, Jim.
0:48:13 > 0:48:16The worded ad, let me clarify...
0:48:16 > 0:48:17You had the final say.
0:48:17 > 0:48:19No, the PM has the final say.
0:48:19 > 0:48:21We could talk over each other
0:48:21 > 0:48:23or you can give me an opportunity to say this.
0:48:23 > 0:48:25You clapped your hands as did everybody else.
0:48:25 > 0:48:27You agreed as much as everybody else.
0:48:27 > 0:48:31- You don't need to point, I'm sitting next to you.- It was unanimous.
0:48:31 > 0:48:33You have to put yourself out there. It's not about being a passenger.
0:48:33 > 0:48:35I am not being a passenger.
0:48:35 > 0:48:38A lot stems back to you on this task.
0:48:38 > 0:48:41You might have saved one pitch, but it was small.
0:48:41 > 0:48:44You didn't get the big pitch.
0:48:44 > 0:48:47My contribution was positive. Your contribution was nada.
0:48:48 > 0:48:51Here's a fact.
0:48:51 > 0:48:54Leon, you have to make a decision
0:48:54 > 0:48:58which two people you're bringing back in here.
0:48:58 > 0:49:01What's your instinct? Who are you bring in back in?
0:49:01 > 0:49:06Based on the feedback I've heard today, I'd like to bring back Alex
0:49:06 > 0:49:08- and Jim.- Alex and Jim.
0:49:08 > 0:49:12It's interesting he chose myself and Alex. There are a few fall guys.
0:49:12 > 0:49:15Vincent fluffed his speech and I had to save the day.
0:49:15 > 0:49:16I don't fluff speeches.
0:49:16 > 0:49:20Glenn designed the app that turned out to be crap.
0:49:20 > 0:49:23Two tasks and I've given 100% effort.
0:49:23 > 0:49:27Jim has done a sterling job throughout.
0:49:27 > 0:49:29Well, then, I'm not the person you should bring in.
0:49:29 > 0:49:32You need to change your decision.
0:49:32 > 0:49:37On the basis of Jim's dealing here... Do you want me to change?
0:49:37 > 0:49:40- You are the man.- It's obvious.
0:49:40 > 0:49:43It's obvious, OK.
0:49:45 > 0:49:48There's a potential...
0:49:48 > 0:49:52There is a potential that it could be down to the concept.
0:49:53 > 0:49:59So...OK, on the basis of the failing of this task down to the app,
0:49:59 > 0:50:01I'm going to bring in Glenn.
0:50:01 > 0:50:04You want to bring me back? I don't think you should.
0:50:04 > 0:50:06Listen, Glenn...
0:50:06 > 0:50:09I don't think you should. What do you think, Jim?
0:50:09 > 0:50:12Should I be back here? The PM has made a decision.
0:50:12 > 0:50:15I highlighted who made flaws and mistakes.
0:50:17 > 0:50:20- I think it should be Tom.- OK.
0:50:20 > 0:50:23The point is, he makes the final decision.
0:50:23 > 0:50:26I want to get home tonight. Speak.
0:50:26 > 0:50:29This is my final decision.
0:50:29 > 0:50:32OK. The rest of you have lost. You should not have lost this task.
0:50:32 > 0:50:34Go back to the house.
0:50:34 > 0:50:38The other three wait outside and I'll call you back in shortly.
0:50:44 > 0:50:47Rather bizarre. Leon is indecisive.
0:50:47 > 0:50:52He fought like a lion to be project manager
0:50:52 > 0:50:56and ever since then, he's been sort of weak-kneed.
0:50:56 > 0:50:59What I find interesting about Alex is on a task, he disappears.
0:50:59 > 0:51:02In the boardroom, he comes to life and has something to say.
0:51:02 > 0:51:06He only comes to life when he's pressed. He's not a volunteer.
0:51:06 > 0:51:09Glenn is a techie.
0:51:09 > 0:51:12He came up with the concept and accepts it was his concept.
0:51:12 > 0:51:16He fought for it, that's what killed him.
0:51:21 > 0:51:24'Could you send the three of them in, please?'
0:51:26 > 0:51:27Lord Sugar will see you now.
0:51:41 > 0:51:47After some pontification, we have Glenn, obviously yourself,
0:51:47 > 0:51:50Leon, and Alex.
0:51:50 > 0:51:56The person who wrote the description of the application has gone.
0:51:56 > 0:52:00Jim. Although you all agreed with it. What's Glenn doing here?
0:52:00 > 0:52:05Lord Sugar, Jim raised a great point about how it was a team effort.
0:52:05 > 0:52:11I've seen him perform. Every task, he pulled off.
0:52:11 > 0:52:12He wants to know why I'm here.
0:52:12 > 0:52:14I brought Glenn with me.
0:52:14 > 0:52:16He has the technical ability.
0:52:16 > 0:52:21When we thought of the concept, I'm not saying we didn't all back it,
0:52:21 > 0:52:24but I thought I could leave Glenn with that.
0:52:24 > 0:52:26That was the technology.
0:52:26 > 0:52:31I gave an idea. Everyone did. My one got picked. That was your decision.
0:52:31 > 0:52:34You should've sold it better. That was the key.
0:52:34 > 0:52:38Glenn, you say you're good at reading between the lines,
0:52:38 > 0:52:42- foreseeing problems.- Yes.- Did you read between the lines here
0:52:42 > 0:52:46in the sense of the mistake on the global issue?
0:52:46 > 0:52:49That was down to Leon. He is the project manager.
0:52:49 > 0:52:52It's his decision whether my app gets used.
0:52:52 > 0:52:55The project manager, do they have to make every decision...
0:52:55 > 0:53:00- Yes!- ..Or can it be that the team of majority rules?
0:53:00 > 0:53:01You have the final say.
0:53:01 > 0:53:03You should have the guts to stand up.
0:53:03 > 0:53:07You're saying the app was not good. You should have said,
0:53:07 > 0:53:11"No, I am the project manager and I think we should do this."
0:53:11 > 0:53:14This is what you're supposedly experienced in.
0:53:14 > 0:53:17Leon, there's no smoke without fire.
0:53:17 > 0:53:21- Tell me why I shouldn't fire you. - I've come to you with the experience
0:53:21 > 0:53:24that I've built something from nothing.
0:53:24 > 0:53:30No investment. We're in task two. This is a long process.
0:53:30 > 0:53:33- Give these guys a couple of tasks, they'll be gone.- That's rubbish.
0:53:33 > 0:53:35I don't think so.
0:53:35 > 0:53:39I'm guilty of not showing and demonstrating what I can do.
0:53:39 > 0:53:46That is absolutely right. And that can be your downfall.
0:53:46 > 0:53:48It could be.
0:53:48 > 0:53:52- People come here thinking they can hide in the bushes...- Lord Sugar,
0:53:52 > 0:53:54if we went into business, there would be no bush to hide in.
0:53:54 > 0:53:56I can promise you that!
0:53:56 > 0:54:00You wouldn't be sitting in a bloomin' van slicing bread with me.
0:54:00 > 0:54:03I wasn't just slicing bread. You had the chance, as PM,
0:54:03 > 0:54:06to demonstrate and you failed. You've got your own business.
0:54:06 > 0:54:08I put my neck on the line.
0:54:08 > 0:54:10But you failed.
0:54:10 > 0:54:13We're looking at this as a 12-week process.
0:54:13 > 0:54:16I guarantee you're not going to make it to the final.
0:54:17 > 0:54:18Who should be fired?
0:54:18 > 0:54:22- Alex.- You've barely worked with me. You're going on hearsay.
0:54:22 > 0:54:25Alex, Who do you think should go?
0:54:25 > 0:54:28Put me as project manager next time. You fire him cos he's failed.
0:54:28 > 0:54:31I'm a valid candidate to be here. Leon is not.
0:54:31 > 0:54:33Based on...
0:54:33 > 0:54:37- Based on you failed.- Because I took the risk to become project manager.
0:54:37 > 0:54:41No, based on the fact you make bad decisions.
0:54:41 > 0:54:42No.
0:54:42 > 0:54:46OK, Leon, it seems to me
0:54:46 > 0:54:52that you have delegated to people and not asserted any authority.
0:54:54 > 0:54:58Alex, you're a good talker.
0:54:58 > 0:55:04But I'm not thinking of starting a business writing speeches.
0:55:04 > 0:55:09Glenn, you're a technical man, looking at your CV.
0:55:09 > 0:55:13It's a very rare animal to find a technical person
0:55:13 > 0:55:18that actually is a good businessman, also.
0:55:18 > 0:55:20I'm not sure whether you're that man.
0:55:29 > 0:55:31However, I think,
0:55:31 > 0:55:37Leon, you've had two weeks in his boardroom already.
0:55:37 > 0:55:40And two weeks you've been in the last three.
0:55:47 > 0:55:50But what has saved you, Leon, here,
0:55:50 > 0:55:52for the second time,
0:55:52 > 0:55:54is that you've got a business.
0:55:54 > 0:55:57You've done it and you've achieved something.
0:56:00 > 0:56:02Alex, you've got this reputation already,
0:56:02 > 0:56:05in this first couple of weeks, that you don't do anything.
0:56:05 > 0:56:08This is not a job.
0:56:08 > 0:56:10This is going into partnership.
0:56:10 > 0:56:12The thing that worries me
0:56:12 > 0:56:16is if you get lost and think I'll do all the work,
0:56:16 > 0:56:19you can forget it. This ain't going to happen.
0:56:19 > 0:56:22Alex, you're fired.
0:56:36 > 0:56:39Leon, I will be very, very angry if I come across you again.
0:56:39 > 0:56:43If I do, there will not be a third chance.
0:56:43 > 0:56:44Back to the house.
0:56:44 > 0:56:46Thank you, Lord Sugar.
0:56:57 > 0:56:59Best of luck.
0:56:59 > 0:57:00'It was up to him.'
0:57:00 > 0:57:03He could have put himself forward a bit more
0:57:03 > 0:57:06and come to the forefront more. He didn't.
0:57:06 > 0:57:09He had two weeks to shine and he spent two weeks in the shadows.
0:57:18 > 0:57:21I am disappointed. You have to say Leon should have gone.
0:57:21 > 0:57:23A weakness in character there.
0:57:23 > 0:57:27He couldn't make his mind up who should go back into the boardroom.
0:57:27 > 0:57:29But you take a situation, you learn from it
0:57:29 > 0:57:32and you move on in life and that is exactly what I'm going to do.
0:57:42 > 0:57:45- Who is it? - Surprise!
0:57:47 > 0:57:48Easy!
0:57:50 > 0:57:53Two bullets, dodged.
0:57:53 > 0:57:57Pretty brutal. Alex, sitting on the fence. You've been here two weeks,
0:57:57 > 0:57:58you haven't made a noise yet, mate.
0:57:58 > 0:58:01I initially had Jim up in the firing line.
0:58:01 > 0:58:05I had to quickly switch tactics so I brought Glenn in.
0:58:05 > 0:58:08He changed his mind. You big wimp! You were a chicken,
0:58:08 > 0:58:11you bottled it mate. I'm telling you that for free.
0:58:16 > 0:58:19In the fight for Lord Sugar's
0:58:19 > 0:58:24quarter of a million pound investment, 14 candidates remain.
0:58:24 > 0:58:28Next time, a top class customer.
0:58:28 > 0:58:31I've got a list that you've got to go out and buy for them.
0:58:31 > 0:58:33Ten items needed...
0:58:33 > 0:58:35It's for a very important client.
0:58:35 > 0:58:36How would that make a difference to me?
0:58:36 > 0:58:40- What are you having problems with?- We are having problems with everything.
0:58:40 > 0:58:42..At rock-bottom prices.
0:58:42 > 0:58:45If you want it cheaper, may I suggest you try somewhere else?
0:58:45 > 0:58:47He wouldn't even take a penny off.
0:58:47 > 0:58:49It's check-out time for someone.
0:58:49 > 0:58:52If I can see something going wrong and the ship sinking,
0:58:52 > 0:58:53I'd bloody jump in myself.
0:58:53 > 0:58:54You're fired.
0:58:54 > 0:58:57Subtitles by Red Bee Media Ltd
0:58:57 > 0:59:00E-mail subtitling@bbc.co.uk