0:00:02 > 0:00:04This programme contains some strong language
0:00:04 > 0:00:10It's not about getting a six-figure salary job with me. It's going to be about you providing your own salary.
0:00:10 > 0:00:17Heading to London, 16 of Britain's entrepreneurial elite, keen to start a company.
0:00:19 > 0:00:23I'm going to inject £250,000
0:00:23 > 0:00:27into a business, your business. And you're going to run it.
0:00:27 > 0:00:33On offer - a 50/50 partnership with the nation's toughest investor.
0:00:33 > 0:00:37This is about courage. Have you got the balls to smell what's going on?
0:00:37 > 0:00:39This is what I'm looking for.
0:00:39 > 0:00:46Passionate about new money-spinning ventures, Lord Sugar's on the hunt for a winning business partner.
0:00:46 > 0:00:52With the greatest respect, that's not professional. If the ship's sinking, I'd bloody jump in!
0:00:52 > 0:00:56- We can do it! - It's a deal worth fighting for.
0:00:59 > 0:01:01Stop! We're not making any money!
0:01:01 > 0:01:05- 16 candidates.- I don't appreciate you guys laughing your heads off.
0:01:05 > 0:01:08You earn respect.
0:01:08 > 0:01:1012 tough weeks.
0:01:10 > 0:01:15- He wouldn't even take a penny off! - One life-changing opportunity.
0:01:15 > 0:01:20You're fired. ..I don't think I could go into business with you. You're fired.
0:01:28 > 0:01:31Previously on The Apprentice:
0:01:31 > 0:01:37The grand opening is in a few days' time. They need a few last-minute bits and pieces.
0:01:37 > 0:01:41Nine hours to get ten bargains for a posh hotel.
0:01:41 > 0:01:46There's a few I haven't got a clue. The likes of a cloch...clochay?
0:01:46 > 0:01:51- Aiming to bid low...- Whatever price they say, say like a fiver.
0:01:51 > 0:01:54..leader Susan ended up paying tops.
0:01:54 > 0:01:59- It's 365.- Can't you even negotiate just a few pounds off?
0:01:59 > 0:02:02Unfortunately, no. This is St James's Street.
0:02:02 > 0:02:05Leaving Jim to skin them alive.
0:02:05 > 0:02:08- 200.- 160.- 180.
0:02:08 > 0:02:15- Thanks, Michael. Appreciate that. So we'll just do it for 170. It's an extra tenner. Good man.- Unbelievable!
0:02:15 > 0:02:22- Gavin got his team out late... - I was looking for somewhere to get a top hat from.- Not round here.
0:02:22 > 0:02:26- Not from Top Hat Dry Cleaners. - ..and failed to fill the order.
0:02:26 > 0:02:29- We're currently five items down. - Wow.
0:02:29 > 0:02:33In the boardroom, small change saved Susan.
0:02:33 > 0:02:39- It's a win, by eight quid.- Keeping a low profile almost got Zoe sacked.
0:02:39 > 0:02:42I didn't get a chance to shine.
0:02:42 > 0:02:46That's your fault. If I see the ship sinking, I'd bloody jump in myself.
0:02:46 > 0:02:54- But the Project Manager took the hit.- You set the ground rules out and no one took any bloody notice!
0:02:54 > 0:02:57- Gavin, you're fired.- Thank you.
0:02:57 > 0:03:03Gavin became the third casualty of the boardroom. In the fight for Lord Sugar's £250,000 investment,
0:03:03 > 0:03:0613 candidates remain.
0:03:09 > 0:03:11TELEPHONE RINGS
0:03:14 > 0:03:19- Hello?- 'This is Lord Sugar's office. Meet him at the British Museum.
0:03:19 > 0:03:26- 'The cars will be with you in 15 minutes.'- Guys! Cars will be here in 15 minutes!
0:03:26 > 0:03:30- We'll meet at the British Museum. - What's there? Dinosaurs and stuff.
0:03:42 > 0:03:45I can't think what the task will be, to be honest.
0:03:45 > 0:03:50I feel Tom will know a lot about the British Museum.
0:03:50 > 0:03:52He looks like he knows about it.
0:03:54 > 0:04:01Under one roof, probably the world's largest collection of human history and culture.
0:04:04 > 0:04:08Images of how we looked through the ages.
0:04:24 > 0:04:28- Good morning. - ALL: Good morning, Lord Sugar.
0:04:28 > 0:04:34Behind me is the statue of Aphrodite, goddess of love and beauty.
0:04:34 > 0:04:36And beauty is a massive business.
0:04:36 > 0:04:43Your next task is to get a piece of that action. You'll set up your own beauty treatment service.
0:04:43 > 0:04:50I have laid on a range of companies and you are going to choose two of their treatments.
0:04:50 > 0:04:56You'll be professionally trained and tomorrow you're going to start selling to the public.
0:04:56 > 0:05:00Here in London, we've got enough spas and salons.
0:05:00 > 0:05:06So I'm sending you to the wonderful city of Birmingham, a less saturated market.
0:05:06 > 0:05:12Zoe, last week you told me that you want to prove what you can do.
0:05:12 > 0:05:16So I'm going to shift you and you will be team leader.
0:05:16 > 0:05:21That makes eight of you over here against five, which is not fair.
0:05:21 > 0:05:26So, Jim, come over here to Logic and Felicity, come and join this team.
0:05:26 > 0:05:29You're going to be team leader.
0:05:29 > 0:05:37Remember the ultimate goal. One of you is going to end up a 50/50 partner with me.
0:05:37 > 0:05:42You saw a big contender go last week,
0:05:42 > 0:05:48a person who started his own business from scratch, a man after my own heart.
0:05:48 > 0:05:54But he went because he failed on the task. And you will go if you fail on the task also.
0:05:54 > 0:05:58- Am I making myself clear to you? - ALL: Yes, Lord Sugar.
0:05:58 > 0:06:02Off you go and I'll see you in a few days' time.
0:06:04 > 0:06:12In a massive industry worth £14 billion a year, the low cost and high profits in hands-on treatment
0:06:12 > 0:06:16make it attractive as a small business start-up.
0:06:20 > 0:06:23WHOOPING I'm so happy about this task!
0:06:23 > 0:06:29I have my own business in skincare. I've been doing demonstrations and getting people to try my products.
0:06:29 > 0:06:31It's what I'm good at.
0:06:31 > 0:06:35The reason we can't lose has just gone up sky high.
0:06:35 > 0:06:39I'm really pleased to be Project Manager. I've got an excellent team.
0:06:39 > 0:06:43I wanted an opportunity to shine.
0:06:44 > 0:06:49I'm so happy that he singled me out and made me Project Manager.
0:06:49 > 0:06:53I'm quite a girly girl. If there's a new product, I've bought it.
0:06:53 > 0:06:56- Sounds like you're the right woman. - I am.
0:06:56 > 0:07:00I'm not a girly girl at all. I don't get many beauty treatments.
0:07:00 > 0:07:07I'm not a polished woman! I work in building construction. I'm not even used to skirts!
0:07:07 > 0:07:11We've also got the most female boy of the lot.
0:07:11 > 0:07:14I know my cosmetics. LAUGHTER
0:07:16 > 0:07:20Tomorrow each team must run its own beauty business based in Birmingham.
0:07:20 > 0:07:26Today, first job - decide where to set up shop.
0:07:26 > 0:07:29I've lived there for two years.
0:07:29 > 0:07:36- It's a city I'm very familiar with. The main shopping centre is right in the city centre.- Yeah.
0:07:36 > 0:07:42- It's exactly what I had in mind. - OK. So the Bullring?- I think so. - Brilliant. One thing off the list.
0:07:42 > 0:07:48- Thank you to the Birmingham girls. - Well done.- So let's get on to the next pitch.
0:07:50 > 0:07:56Reading through the detail, there's a few slight concerns about the location.
0:07:56 > 0:08:02- Go on.- Our treatment room is in a department store on the third floor and we have one treatment room.
0:08:02 > 0:08:07- Yeah.- It won't be too bad. I envisage that it will be fine.
0:08:07 > 0:08:10To be honest, guys, I'm happy with the Bullring.
0:08:10 > 0:08:16- I think we'll be fine. - Cool. Can I read a bit more to check we've got basins?- I've read it.
0:08:16 > 0:08:21- Thanks. If you can just pop that down, Tom.- Sorry.- Let's move on.
0:08:21 > 0:08:24Felicity goes for the city centre...
0:08:24 > 0:08:28- Right, guys.- ..but Zoe's team looks out of town.
0:08:28 > 0:08:31This shopping centre is very big.
0:08:31 > 0:08:37- 220 stores. - Three separate treatment rooms previously used for massage...
0:08:37 > 0:08:40- I'm going to go out of town. - Anyone against that?
0:08:40 > 0:08:45- Next...- Hello. Thanks for coming. We're so excited to see you.
0:08:45 > 0:08:51- ..eight companies ready to share their beauty secrets. - If you just lie down for me, Tom.
0:08:51 > 0:08:58What we're going to demonstrate today is the chocolate facial. This is pure molten chocolate.
0:08:58 > 0:09:02Yes, it's divine, yes, it smells gorgeous,
0:09:02 > 0:09:06but it actually is giving a rare feed to the skin.
0:09:06 > 0:09:12- To build their businesses... - Morning.- ..both teams must choose two money-making treatments.
0:09:12 > 0:09:19If anybody wants to lose the odd inch from the thighs, buttocks, stomach, this is the solution.
0:09:19 > 0:09:26We start at the ankles and go up to the shoulders, so our client is like a mummy.
0:09:26 > 0:09:31I've been selling skincare products for three years and this is right up my street.
0:09:31 > 0:09:33- Good morning.- Hi, there.
0:09:33 > 0:09:39A girl can go in, get her hair blow dried and choose from a menu of styles.
0:09:39 > 0:09:45We've brought with us today a clip-on winge. It's not super-technical to put in.
0:09:45 > 0:09:49- And all of a sudden, you've got a fringe.- Whatever they pick...
0:09:49 > 0:09:54This is called Wavy Gravy. It's really easy to do.
0:09:54 > 0:09:59- ..they'll have to do the treatments themselves.- Very simple.
0:09:59 > 0:10:03- Would I be able to try to do it? - Yeah, sure.- OK.
0:10:03 > 0:10:07- Susan, stay very still. - Please don't burn my face!
0:10:07 > 0:10:12- So from the base...- Just wrap it round. That's it. Fine.- OK.
0:10:14 > 0:10:18We specialise in discreet men's cosmetics.
0:10:18 > 0:10:22If we could have a volunteer of the male persuasion.
0:10:22 > 0:10:24Go on, Leon. You need it.
0:10:25 > 0:10:31The products are packaged in a very masculine way. This is a shine rescue powder.
0:10:31 > 0:10:38We've got a lip moisturiser, we've got an eyebrow tamer, we've got an eye pencil.
0:10:38 > 0:10:45- The guys love it. - You can tell he looks better, but not that he's wearing makeup.
0:10:45 > 0:10:50Would a lot of guys want to do this or feel embarrassed about doing it?
0:10:50 > 0:10:54I felt very uncomfortable, only because it's unnatural.
0:10:54 > 0:10:57Thank you very much.
0:10:57 > 0:11:03I can't promote this product. I've got a girlfriend. If she realised I was wearing makeup...
0:11:03 > 0:11:06I can't be part of this.
0:11:06 > 0:11:11The lava shells are the world's first self-heating massage tool.
0:11:11 > 0:11:19We put a little heated pack inside and that will activate to deliver a seamless massage of heat and touch.
0:11:19 > 0:11:24As soon as we touch the person, they fall in love with the product.
0:11:24 > 0:11:28They love the feel, the heat, they love the comfort.
0:11:29 > 0:11:35- Very nice. - Can I please just ask how much the massage costs?
0:11:35 > 0:11:40Generally, you can charge £1 a minute. It's about 15 minutes.
0:11:40 > 0:11:44It would be easy enough to learn a nice, effective routine.
0:11:44 > 0:11:48- Thank you so much. It was really nice.- I think it's wonderful.
0:11:48 > 0:11:51- I could sell one of those. - I could.
0:11:51 > 0:11:54The treatment profit is 96% margin.
0:11:54 > 0:11:59I'd like everyone to back me and go for the hot shell massage.
0:11:59 > 0:12:03- Yeah.- Great product.- Great. - Great product.
0:12:03 > 0:12:08Today I'm going to talk to you about one of our most popular treatments.
0:12:08 > 0:12:13- A revitalising cold stone pedicure. - How cold?
0:12:13 > 0:12:17I'm doing a massage on the bottom of the foot with the big stone.
0:12:17 > 0:12:21It's great for tired feet, legs, swollen ankles.
0:12:21 > 0:12:26- How are your feet feeling now? - Cool and tingly. I'm cooled down.
0:12:26 > 0:12:30I think it can sell very well. It smells fantastic.
0:12:30 > 0:12:36I think I have to go with Susie's knowledge and go with the pedicure. Excellent.
0:12:36 > 0:12:40- Hi. Good afternoon. - Both teams need one more treatment.
0:12:40 > 0:12:44People think WAGs, chavs - it's not that sort of spray tan.
0:12:44 > 0:12:47There's one company left to pitch.
0:12:47 > 0:12:51- That's how easy it is to apply. - Oh, my God!
0:12:51 > 0:12:54- Oh, wow.- It's a big difference.
0:12:54 > 0:13:00- Susie, do you want to say...? - For three years I've worked in a skincare company
0:13:00 > 0:13:05and I sell skincare products for a living. Looking at this,
0:13:05 > 0:13:10I think I speak for all of us when I say we love it.
0:13:10 > 0:13:14I think we'll be fantastic at selling it.
0:13:14 > 0:13:18- Thank you very much. - It's the best product.
0:13:20 > 0:13:24A full body treatment will take you 15 minutes.
0:13:24 > 0:13:29If you charge £40 for that, you're making £37 profit.
0:13:34 > 0:13:41Lovely. OK, we're tight on time, so thank you so much. We really appreciate it.
0:13:41 > 0:13:43Thanks, folks.
0:13:43 > 0:13:49- I think that will be our winner. - That is the best profit per minute in terms of the service.
0:13:49 > 0:13:54Thank you. That's really good that you worked that out.
0:13:54 > 0:13:57- PHONE RINGING OUT - It's a hit with both teams,
0:13:57 > 0:14:02- so the spray tan company will choose who gets it.- 'Hi, Felicity.'
0:14:02 > 0:14:07We would be delighted to take the treatment that you showed us.
0:14:07 > 0:14:15- We wondered if you're cool with that.- 'I just felt the other team showed a real, real passion.'
0:14:15 > 0:14:20OK, and have you let them know yet or is there anything we could do to persuade you?
0:14:20 > 0:14:24- 'I think that's my decision.' - OK, thank you.
0:14:24 > 0:14:29- Oh, dear.- How can they show any more passion than we did?
0:14:29 > 0:14:34Susie's quite excitable. Maybe she gave more enthusiasm. I wasn't on form today.
0:14:34 > 0:14:39- I'm just completely shocked. - They might have been all, "Oooh!"
0:14:39 > 0:14:41- Yes!- Thank you so much!
0:14:41 > 0:14:43Thank you very much.
0:14:43 > 0:14:46- Fantastic.- Yay!
0:14:46 > 0:14:53So the alternatives we can go for are the male facial, the clay body wrap or the hair blow drier.
0:14:53 > 0:14:57- I'd say the clay body wrap. - I'd go for the hair.
0:14:57 > 0:15:01I'd go for the hair for the same reasons as Vince.
0:15:01 > 0:15:03- Hair.- Right, OK. Cool.
0:15:03 > 0:15:06- I just wanted to make sure.- Done.
0:15:06 > 0:15:084pm.
0:15:08 > 0:15:13Training won't be hard at all. Just go...ssssh!
0:15:13 > 0:15:16You'll be spraying naked ladies with fake tan.
0:15:16 > 0:15:18Well, it's part of the task.
0:15:20 > 0:15:25I'm finding it difficult holding this and rolling the hair.
0:15:25 > 0:15:30A few hours with the professionals
0:15:30 > 0:15:35- and they should have the skills to turn treatments into money.- Up.
0:15:35 > 0:15:38- Oh, wow.- And down. - Ellie, that feels great.
0:15:38 > 0:15:41This is going to be a winner.
0:15:41 > 0:15:44Two sprays over the biceps.
0:15:45 > 0:15:46Oh!
0:15:46 > 0:15:48Don't worry. Sometimes that happens.
0:15:48 > 0:15:51Last up, Leon.
0:15:52 > 0:15:54If two of you can do it...
0:15:54 > 0:15:58- Leon, do it. - It's just going to be five minutes.
0:15:58 > 0:16:02- I don't think it's necessary. - Leon, why are you here, then?
0:16:02 > 0:16:06- I'm selling tomorrow. - It doesn't make you gay!
0:16:06 > 0:16:10- Let's get this done, then.- What would you provide a client with?
0:16:10 > 0:16:16If you've got boobs, I'd give you, um, a paper bra. I could put you in some paper pants.
0:16:16 > 0:16:18I think you're ready.
0:16:28 > 0:16:30- Training complete.- Good man!
0:16:30 > 0:16:33That actually wasn't so bad.
0:16:33 > 0:16:37I really like this twisty thing. It's two styles with one product.
0:16:37 > 0:16:41By tempting clients to buy associated products...
0:16:41 > 0:16:46People can wear it like that. And you can put it right on the top.
0:16:46 > 0:16:50..takings can be boosted.
0:16:50 > 0:16:53Two light brown, two dark brown, two black. More blonde?
0:16:53 > 0:16:56Yeah, maybe.
0:16:56 > 0:16:58The prices are pretty high.
0:16:58 > 0:17:02But spending on stock will be deducted from takings.
0:17:02 > 0:17:06I wish we could get more, if I'm honest.
0:17:06 > 0:17:08More...of everything.
0:17:08 > 0:17:13- Those are popular, are they? - No, I'd go for more pastel colours.
0:17:13 > 0:17:18When you sell a house, you put magnolia on the wall.
0:17:19 > 0:17:25- Hi, Susie.- I'm being modest with the figures here, but if we sell three tanning products
0:17:25 > 0:17:30in an hour, per person, it's a total of 72.
0:17:30 > 0:17:33- Helen, can you sell that amount? - It's a lot.
0:17:33 > 0:17:38- It's incredibly ambitious. - That's how much I'd sell.
0:17:38 > 0:17:44- Maybe bring it down to 65 or 60? - I don't really want to spend more than 500 quid max.
0:17:45 > 0:17:52You know what? Let's get... I think we should get 35 of the dark lotion, then.
0:17:52 > 0:17:55Yeah, I'll roll with that, then.
0:17:55 > 0:18:00- But I'm more than confident we will sell out of these.- OK.
0:18:00 > 0:18:05Come on. Be confident. Go with what they're saying. We can sell.
0:18:05 > 0:18:11I think we're making a mistake. I think we can sell it. I think we can sell a lot.
0:18:16 > 0:18:186am.
0:18:18 > 0:18:21Destination: Birmingham.
0:18:22 > 0:18:25BRUMMIE ACCENT: Massage and curl your hair?
0:18:26 > 0:18:29Come to Boots.
0:18:29 > 0:18:31500...400...390...
0:18:31 > 0:18:34390 plus 350.
0:18:34 > 0:18:39- So our total, best case, is just under £2,000.- Brilliant.
0:18:39 > 0:18:41That's good, eh?
0:18:42 > 0:18:46Sorry. I wasn't really paying much attention.
0:18:49 > 0:18:53- Have you been to the Bullring? - It's fantastic.
0:18:53 > 0:18:55A really unusual building.
0:18:55 > 0:19:00The city centre. Birmingham's busiest shopping complex.
0:19:00 > 0:19:06- This is absolutely wicked. - For Felicity's team, prime spot in the main concourse.
0:19:06 > 0:19:11We've got these fringes. It looks like a real fringe.
0:19:11 > 0:19:14It might not work - you've already got one!
0:19:14 > 0:19:17These winges are £23.
0:19:17 > 0:19:21- It's like a pet hamster, isn't it? - I don't think it suits me.
0:19:21 > 0:19:24Three floors up...
0:19:24 > 0:19:27their one-bed treatment room.
0:19:27 > 0:19:33- Can we do hair and a massage at the same time? - I think so.
0:19:35 > 0:19:39Out of town, the West Midlands' biggest shopping complex.
0:19:39 > 0:19:42We've got some spray tans and some pedicures.
0:19:42 > 0:19:49- Location for Zoe's three-room beauty spa.- OK, that's great. We'll see you at one o'clock.
0:19:49 > 0:19:53Just round the corner, the team's retail unit.
0:19:53 > 0:19:57Right, guys. There's 30 bottles of tan, plus one tester.
0:19:57 > 0:20:05- We can't have product left over. - Absolutely not.- The numbers, you did want to go double, so that's easy.
0:20:05 > 0:20:09- - Fair enough. - Understood.- OK? Off you go.
0:20:10 > 0:20:15- You've got aloe vera, vitamin E... - I'm there, I'm there.
0:20:15 > 0:20:18Oh, loads of lovely oils.
0:20:20 > 0:20:23Interested in any spa treatments?
0:20:23 > 0:20:27We can do two things for you today. We can get you naked and spray you.
0:20:28 > 0:20:31I'll not be doing it! A girl will.
0:20:31 > 0:20:36They remove all of that dry skin and they may even paint your toenails.
0:20:36 > 0:20:41Your feet will come out revitalised. It'll be a brand-new you.
0:20:41 > 0:20:43This is our little salon.
0:20:43 > 0:20:50- With her sales team pulling in clients...- You're interested in the pedicure? It sounds fabulous.
0:20:50 > 0:20:55- We'll cool your feet down.- ..Project Manager Zoe gets hands on.
0:20:55 > 0:20:59- Your feet will be amazing after this.- Ooh.
0:20:59 > 0:21:04It's like a face mask for your feet. Then a cold stone massage.
0:21:04 > 0:21:05Ooh!
0:21:06 > 0:21:10Oh, can I come back tomorrow?
0:21:10 > 0:21:16She's just going to be 10 minutes. Is that all right? I'll make sure you get your full time plus extra.
0:21:16 > 0:21:21She never likes to leave them. It's a fantastic treatment.
0:21:22 > 0:21:30- Back in the city centre... - It's quite a relaxed look. - ..no takers for the hair styling
0:21:30 > 0:21:32or hot shell massage.
0:21:33 > 0:21:35What do you think to my new do, Tom?
0:21:35 > 0:21:38- Wavy Gravy. - Hey!
0:21:38 > 0:21:41Do you like it? - That side looks great.
0:21:41 > 0:21:48- But on the concourse... - Hi, guys. Want to look at some Lady Gaga hair clips we've got here?
0:21:48 > 0:21:52Just because it's blonde, doesn't mean it doesn't look good.
0:21:52 > 0:21:57The world's only massage tool that's always heated.
0:21:57 > 0:21:59I guarantee you'll love it.
0:21:59 > 0:22:05It does look weird, but when it's on, it's amazing. The hair is such good quality.
0:22:05 > 0:22:10I'm so happy with our location. We're right in the hub.
0:22:10 > 0:22:13We've got fashionable shops around. Great.
0:22:13 > 0:22:16It gets very hot, you can use the edges...
0:22:16 > 0:22:20- 35 quid.- I'll give it a try. - You'll have one? Good man. Cool.
0:22:20 > 0:22:24Thank you very much. There we go. It's crazy.
0:22:24 > 0:22:28There are two sides to the selling - the products and the treatments.
0:22:28 > 0:22:32Which makes the most money? The treatments by a mile.
0:22:32 > 0:22:37The margin upstairs is as high as 90%. It's fantastic.
0:22:37 > 0:22:43Are they pushing the treatments? Haven't mentioned it yet. They're just selling the products.
0:22:43 > 0:22:50- Hi, Ellie. How are you? - I'm all right. We're a bit fed up, though. We haven't done any massages.
0:22:50 > 0:22:54You haven't done any hair or any massages?
0:22:54 > 0:22:57Nothing. Have you sent anybody up?
0:22:57 > 0:23:02We've been sending quite a few people, telling them to go up.
0:23:02 > 0:23:04Just one would do, Felicity.
0:23:04 > 0:23:08- Ellie, what I'm going to do...- I... - Listen, please.
0:23:08 > 0:23:12I'm going to pull Tom off your section and onto ours.
0:23:12 > 0:23:16- OK? To help push you guys. - Excellent, excellent.
0:23:16 > 0:23:21- On a more positive note, products are selling really well.- OK, bye.
0:23:21 > 0:23:26You know how quiet it is, so you can relay that to them.
0:23:26 > 0:23:31- I'll try to send people up. - Yeah. Try to sell it to them.
0:23:31 > 0:23:36- In the out-of-town shopping centre...- Would you like a receipt?
0:23:36 > 0:23:43- I'll take you through now for your spray tan.- ..first client for Executive Assistant Helen.
0:23:43 > 0:23:47- What I want you to do is arms up. Strong man. OK?- Yeah.
0:23:47 > 0:23:50I'll just do your arms first.
0:23:52 > 0:23:57Sorry. Let me just have a little... My thing's not coming on.
0:23:57 > 0:23:59Sorry, one second.
0:24:02 > 0:24:08I've got to switch the machine on first. What a wally! "Why is it not working? It isn't switched on!"
0:24:18 > 0:24:20Now down your front.
0:24:22 > 0:24:27- I bet that feels a bit weird, doesn't it?- It does.
0:24:27 > 0:24:31It stimulates circulation from the foot for the entire body.
0:24:31 > 0:24:35- With both treatments up and running...- There we go.
0:24:35 > 0:24:38Let's go through.
0:24:38 > 0:24:44- ..Zoe's sales team can push tanning lotion... - 20 quid. OK with that?
0:24:44 > 0:24:50- ..and nail polish. - I can't talk you through what they are. I just know they're pretty.
0:24:50 > 0:24:53You're pretty, so you need to pick a colour.
0:24:53 > 0:24:59I can give it to you for a tenner. £10. You're breaking my heart.
0:24:59 > 0:25:02Hello, madam. Some tanning lotion?
0:25:02 > 0:25:09- It's absolutely gorgeous.- I won't be buying any.- A little too expensive for you? Is that the problem?
0:25:09 > 0:25:16- I'm not selling what I thought. - You thought six an hour.- Yeah. - I'm averaging three an hour.
0:25:16 > 0:25:20Susan put herself forward as the beauty guru,
0:25:20 > 0:25:23somebody who knows this industry inside out.
0:25:23 > 0:25:28Would you like a quick demo of skincare lotion? OK.
0:25:28 > 0:25:32If you set yourself up as something you're not, you're in for a fall.
0:25:32 > 0:25:35Have a look at your wrists. See the difference?
0:25:35 > 0:25:40We don't look like Oompa Loompas! And we're not orange at all.
0:25:40 > 0:25:45- I ain't got the money! - Oh, come on. Treat yourself.
0:25:45 > 0:25:49No one has any money around here. Everyone seems so poor.
0:25:50 > 0:25:53Lunchtime.
0:25:53 > 0:25:59You can pin it into the top. Long, straight hair. It feels very natural.
0:25:59 > 0:26:03- I can take cards or cash. - They're usually 55 in London.
0:26:03 > 0:26:06For you, we'll do one for 30.
0:26:06 > 0:26:10- Ah, Felicity!- Called down by the Project Manager,
0:26:10 > 0:26:16it'll be Tom's job to get customers up to the treatment room.
0:26:16 > 0:26:19This looks great. You've done a great job.
0:26:19 > 0:26:27- We'll have you here demonstrating. - Yes.- Then you say, "If you'd like a full massage, go upstairs."- Yeah.
0:26:27 > 0:26:31It's good to be down here. Very good.
0:26:31 > 0:26:35Hey there, ladies. What do you think of this?
0:26:35 > 0:26:42They're nice fake hair pieces to go on the front to look like... I can't remember her name.
0:26:42 > 0:26:45One of the pop stars. Thank you.
0:26:46 > 0:26:51Tom, who I've now called Mr Notebook-Calculator,
0:26:51 > 0:26:58yesterday had all the figures. He knew absolutely everything. The real profit is the treatments.
0:26:58 > 0:27:02What's he doing? He's selling bows!
0:27:02 > 0:27:05- That looks very cool. - Why? Because it's easier.
0:27:08 > 0:27:11'What's going on?'
0:27:11 > 0:27:14- We've been upstairs now for ages. - Yeah.
0:27:14 > 0:27:20- You've done no treatments?- We have two in the diary.- In the diary, but you've done no treatments.
0:27:20 > 0:27:22No treatments?
0:27:22 > 0:27:27Do you want us to grab people here, escort them upstairs? What?
0:27:27 > 0:27:32- Could we have just one of you up there?- I can't do hair, though.
0:27:32 > 0:27:36We could have just one of you so we know the massaging is up there.
0:27:36 > 0:27:39I wouldn't gas. Get on with it.
0:27:39 > 0:27:44I'm going to make a decision. Ellie, you stay upstairs. Melody, you stay here.
0:27:44 > 0:27:50- And escort people upstairs. All right?- Good luck, guys.
0:27:50 > 0:27:54This place is filled, so I don't know why no treatments were sold.
0:27:54 > 0:28:00I was slightly worried about Ellie. She's not a natural salesperson, in my opinion.
0:28:00 > 0:28:05I'm trying to keep it inside. I don't want to worry my team, but...
0:28:05 > 0:28:07..it's a bit of a pickle.
0:28:10 > 0:28:12Out of town...
0:28:12 > 0:28:17- That looks fab.- I look like I've been on holiday!- On holiday!
0:28:17 > 0:28:25- Did you like that scent?- Yeah. It's sweet.- That'll be over your whole body for 4 or 5 hours.
0:28:25 > 0:28:27It's a lovely olive glow.
0:28:27 > 0:28:33Despite the fact that Leon hates the thought of selling beauty products and isn't comfortable,
0:28:33 > 0:28:40- he's really come out of his shell. - Do that for me. ..OK, come and try a little bit of false tan.
0:28:40 > 0:28:48From an awkward start, he's got into his patter, his weird finger trick seems to work and he's doing well.
0:28:48 > 0:28:52- Thank you very much. - Thank you. Bye.
0:28:52 > 0:28:56Can I tempt you with some fake tan? Half price over there?
0:28:56 > 0:28:58Oh, fuck.
0:28:58 > 0:29:003pm.
0:29:00 > 0:29:03Taking stock, team leader Zoe.
0:29:03 > 0:29:10- How many have you sold for nail varnish?- About five. Susie's struggling. She's only sold three
0:29:10 > 0:29:12of the tanning lotions.
0:29:12 > 0:29:20- Susie, last night you gave me a very strong phone call to push 60 products.- This is really unfair.
0:29:20 > 0:29:27- The location...- You came up with these optimistic numbers. You're in skincare. We trusted you, basically.
0:29:27 > 0:29:33- This is so unfair, Zoe. - No, it's not unfair. You've made your bed. You've got to lie in it.
0:29:33 > 0:29:39- Try and get the sales. - I gave you my advice and you took it.- You've given Zoe advice
0:29:39 > 0:29:46- and the advice is now wrong. You've got to take accountability. - Why are you having a go at me?
0:29:46 > 0:29:49This is not good for team morale.
0:29:49 > 0:29:52Zoe, I AM in skincare. I sell it for a living.
0:29:52 > 0:29:58- I know exactly what I'm doing. You told me to sell.- Good luck. OK?
0:29:58 > 0:30:00OK.
0:30:04 > 0:30:064pm.
0:30:06 > 0:30:13- How do you fancy a free massage? - On Felicity's team, to lure customers upstairs, a new strategy.
0:30:13 > 0:30:19What we've agreed is three minutes free for each of the ladies. Past that, it's £1 a minute.
0:30:19 > 0:30:23I'll leave them in your capable hands.
0:30:23 > 0:30:28- Right, I'll use the shell. - Oh! It's warm, isn't it?
0:30:28 > 0:30:30- Is that OK?- Yeah, that's fine.
0:30:30 > 0:30:32That's really nice.
0:30:32 > 0:30:35- Good, isn't it?- Ohh...!
0:30:35 > 0:30:41- I've never had a massage from a woman before! It's different. - Haven't you? From a bloke?
0:30:41 > 0:30:47- It normally leads to something else! - Does it? It won't do this time, I assure you!
0:30:48 > 0:30:53An extra ten minutes is ten quid. An extra five minutes...
0:30:53 > 0:30:57We could do a good deal to do both of you as well, OK?
0:30:57 > 0:30:59Thanks very much.
0:30:59 > 0:31:04- Thank you.- All right, then. Pop downstairs and get that pack.
0:31:04 > 0:31:09- Thank you very much.- Cheers. Lads, you both want a massage?
0:31:09 > 0:31:15- How long are you having each? - Three minutes.- Then see what happens after that.- Right.
0:31:16 > 0:31:19Right then, lads.
0:31:19 > 0:31:24- Lie face down, take your top off. - Hi, guys.- Hi, Jim.
0:31:24 > 0:31:30- Four hands are better than two. I'll do one of the guys as well. - Is that all right with you two?
0:31:30 > 0:31:34- I want you. - Then I'm with him.
0:31:37 > 0:31:39Feel the heat?
0:31:40 > 0:31:42Yeah.
0:31:43 > 0:31:47You'd need to be made of leather not to feel that.
0:31:48 > 0:31:50Looks good, man.
0:31:50 > 0:31:52All right, see you later. Bye!
0:31:52 > 0:31:58- Have you been away anywhere this year?- I went to Spain in July.
0:31:58 > 0:32:00It's absolutely amazing. No orange.
0:32:00 > 0:32:03The final push.
0:32:03 > 0:32:08Gently rub that into your face with the mitt. Do it all over.
0:32:08 > 0:32:12Come on! Do me a favour - £8. Right now.
0:32:14 > 0:32:18- You look really brown now. Happy? - Really happy.
0:32:19 > 0:32:24You've got nice hair. Have a free... Someone must want a free massage!
0:32:24 > 0:32:27You just come in here. Take a seat.
0:32:27 > 0:32:34- Just go up to the top there. - I'm doing Mira's hair here, so we can do it simultaneously.
0:32:34 > 0:32:39This is stretching "better late than never" to its absolute extreme.
0:32:39 > 0:32:42You're doing a good job of it.
0:32:42 > 0:32:47The penny dropped and now the treatment area is not big enough!
0:32:47 > 0:32:50- Can you feel the heat there? - I can, yes.
0:32:50 > 0:32:56Will it be enough? It's just possible, but my word, it'll be a close-run thing.
0:32:56 > 0:33:03- That's just where I suffer.- Really? - I nearly broke my neck when I was learning to water-ski.
0:33:03 > 0:33:06When did you learn to water-ski?!
0:33:07 > 0:33:09I hope you enjoy it.
0:33:12 > 0:33:147pm.
0:33:16 > 0:33:23- Trading is over. - We've got 80 quid in leftover stock, so that'll be struck off our profits.
0:33:23 > 0:33:25Tonight, back to London.
0:33:27 > 0:33:29Tomorrow, the boardroom.
0:34:15 > 0:34:19You can go through to the boardroom now.
0:34:28 > 0:34:32- Good afternoon. - ALL: Good afternoon, Lord Sugar.
0:34:34 > 0:34:42Well, you've done your beauty stuff and now you've got to deal with the beast side of things - me.
0:34:42 > 0:34:45Yeah? This is my cup of tea, this is.
0:34:45 > 0:34:50I'll go on record on this. If I wasn't in the electronics industry,
0:34:50 > 0:34:54I'd be in the beauty business. Massive, massive margins.
0:34:54 > 0:34:59- Zoe, you were the team leader.- I was. - I made you the team leader.- Yeah.
0:34:59 > 0:35:03You said you'd demonstrate what you can do. How was Zoe?
0:35:03 > 0:35:05- She was good. - Yeah?
0:35:05 > 0:35:12I sort of like the whole enthusiasm and morale that the PM can maybe give to boost the team.
0:35:12 > 0:35:18I didn't recognise any of that, but it didn't matter. I was capable of selling by myself.
0:35:18 > 0:35:24- How did you take to it? - It's selling, so I took to that quite well, I think.
0:35:24 > 0:35:30But, obviously, it was quite unnatural. I didn't really know what I was talking about.
0:35:30 > 0:35:34- You had an awkward start, I think. - I'd agree.
0:35:34 > 0:35:38- And? - And then I think it came good.
0:35:38 > 0:35:42- Good?- I've not seen sales figures. From what I've heard, excellent.
0:35:42 > 0:35:44Hmm.
0:35:44 > 0:35:50Apart from that, Zoe, it's kind of fallen in your lap that you've got Susan there
0:35:50 > 0:35:54who is in the beauty business. Job done, right?
0:35:54 > 0:35:58- Initially, I thought all my birthdays had come at once.- Right.
0:35:58 > 0:36:04On reflection, I regret a lot of the decisions made on Susan's advice.
0:36:04 > 0:36:08She didn't seem to be aware of her own business with quantities.
0:36:08 > 0:36:14We initially were advised by Susan to place an order for 60 products. I thought that was too high.
0:36:14 > 0:36:20The reason why I said 60 was there were four sales people and eight hours.
0:36:20 > 0:36:23I calculated two products per hour.
0:36:23 > 0:36:27Your exact words were, "I can sell 60 on my own."
0:36:27 > 0:36:33- Did you buy what she recommended? - No, I said, "I really don't want you to spend more than £500."
0:36:33 > 0:36:40Susan initially came back with a quote of £600 or £700. I said, "No way, it's not happening."
0:36:40 > 0:36:45Then we compromised on 520, but I regret this decision.
0:36:45 > 0:36:48- Did you have stuff over?- Yes.
0:36:49 > 0:36:55OK. Logic - how about Felicity as a team leader, then?
0:36:55 > 0:37:00- She was good. - She's a good person manager.
0:37:00 > 0:37:06- Let's get on to what you chose. - Initially, we wanted the spray tan and the shell massage.- OK.
0:37:06 > 0:37:10- And you lost the spray tan. - Unfortunately.
0:37:10 > 0:37:14Looks like Vincent had one before you lost it.
0:37:14 > 0:37:20- Anyway, you lost it.- Yeah. They felt that there was a lack of enthusiasm from our team.
0:37:20 > 0:37:26Let me help you. For them to know we wanted to sell their product, we needed to get up.
0:37:26 > 0:37:30- Following the Susan approach? - I'm sure they did.
0:37:30 > 0:37:37We are not girly girls compared to the girls over there. I knew they'd be excited. Susie's excitable.
0:37:37 > 0:37:41- It was the key product we wanted. - We were just...
0:37:41 > 0:37:47Look, look, OK. I don't want to get into details at the moment. It may be academic.
0:37:52 > 0:37:58- Karren, just run me through the numbers on Venture. - They spent £734.
0:37:58 > 0:38:00And they made in sales
0:38:00 > 0:38:02£937.
0:38:02 > 0:38:06So they brought you in a profit of £203.01.
0:38:06 > 0:38:09£203.
0:38:11 > 0:38:13Well, it's a profit.
0:38:13 > 0:38:16It's... It's a profit.
0:38:17 > 0:38:22- Nick, give me the numbers on Team Logic.- Yeah.
0:38:22 > 0:38:26Logic spent £924 - slightly more than Venture.
0:38:26 > 0:38:30Sales were less. 677.
0:38:30 > 0:38:33Bringing in a pig-ugly loss
0:38:33 > 0:38:36of £246.28.
0:38:40 > 0:38:43A loss. No contest there, then.
0:38:47 > 0:38:48Em...
0:38:48 > 0:38:50Yeah, OK, Zoe.
0:38:50 > 0:38:53Your team won.
0:38:53 > 0:38:58Susan, you should know better than anyone else a profit margin of...
0:38:58 > 0:39:04£203 on 734 quid, in cosmetics,
0:39:04 > 0:39:08- is not that great. - Absolutely not.
0:39:08 > 0:39:13You were lucky to not spend all that money or you'd also have a loss.
0:39:13 > 0:39:16Anyway, a win's a win. This is interesting.
0:39:16 > 0:39:22You need to put your dancing shoes on. I've lined up a couple of stars of Strictly Come Dancing.
0:39:22 > 0:39:28Katya and Robin are going to train you to see if you can be dancers.
0:39:28 > 0:39:32So have a good time and I'll see you on the next task.
0:39:32 > 0:39:34Thank you, Lord Sugar.
0:39:52 > 0:39:56Well, Jim, welcome to Team Titanic here.
0:39:56 > 0:40:04Vincent and Tom, we really have to stop meeting like this. You're like a couple of stalkers.
0:40:04 > 0:40:09- All I keep seeing is you two. - Tell me about it. It's a shambles.
0:40:09 > 0:40:13OK, well, you go off and talk about your shambles and be back shortly
0:40:13 > 0:40:18because one of you is going to be fired. OK? Off you go.
0:40:24 > 0:40:26LATIN MUSIC PLAYS
0:40:26 > 0:40:28Cha-cha-cha! And turn!
0:40:33 > 0:40:37Two, three, start again! Step, step!
0:40:37 > 0:40:39What a turn! Yes!
0:40:39 > 0:40:41Very good!
0:40:41 > 0:40:44I was incredibly shocked.
0:40:44 > 0:40:47Step, step! Cha-cha-cha!
0:40:47 > 0:40:52But we understand it's business. There's no friends in this place.
0:41:09 > 0:41:12I'm getting fed up of this place.
0:41:15 > 0:41:19'I need to be Project Manager so I'm not in this situation again.'
0:41:19 > 0:41:22I've delivered every time
0:41:22 > 0:41:26and I don't feel it's anything to do with me that I keep being here.
0:41:26 > 0:41:33We had four girls on our team, but not girly girls. That's what that girl would have liked.
0:41:33 > 0:41:39I asked, "Have we read all the details?" because it's not just about the location.
0:41:39 > 0:41:45- It's how many treatment rooms we have. You had it covered.- Yeah.
0:41:45 > 0:41:51Where did "got it covered" come from? Yourself? The local experts? Did we definitely read...?
0:41:51 > 0:41:56You're not an "expert" on Birmingham or an expert on any city.
0:41:56 > 0:42:00TOM: I was told not to read that part of the dossier.
0:42:00 > 0:42:05'I believe we're equally responsible for the failure of this task.'
0:42:05 > 0:42:08Everyone said I did a good job and they were happy.
0:42:29 > 0:42:31TELEPHONE RINGS
0:42:31 > 0:42:36- Would you send them in, please?- You can go through to the boardroom now.
0:42:49 > 0:42:53Vincent, just before you left, you said this was a shambles.
0:42:53 > 0:42:57Do you want to elaborate on that?
0:42:57 > 0:43:02Well, we overspent and, em...we made a loss. That's the shambles of it.
0:43:02 > 0:43:07- OK, I've got that. Thank you for that.- Sure.
0:43:07 > 0:43:13- I thought you were being more specific. That was generic. - Specifically...
0:43:13 > 0:43:19Specifically, we were very keen on getting the spray tan to win this task.
0:43:19 > 0:43:22You think that's a big loss? It was.
0:43:22 > 0:43:27- Huge loss.- To add insult to injury, that was most of their money.- Sure.
0:43:27 > 0:43:32Apart from that, you seem to have lost the plot on this task.
0:43:32 > 0:43:36This was not about selling peripherals. It was treatments.
0:43:36 > 0:43:40And you didn't do any treatments. Or hardly any at all.
0:43:40 > 0:43:45- We didn't know they'd been neglected. - We were so busy...
0:43:45 > 0:43:49- You started at 11 o'clock.- Yeah. - And from what I heard from Nick,
0:43:49 > 0:43:53the first treatment wasn't actually implemented until 3.30!
0:43:53 > 0:43:58- What the hell was going on for four hours?!- Exactly, so...
0:43:58 > 0:44:04Did you go for a sleep? Isn't the first principle of any business to do a kind of a wake-up call?
0:44:04 > 0:44:10You know, "How am I doing today? Have I sold anything today?
0:44:10 > 0:44:12"Are we doing anything?"
0:44:12 > 0:44:18- Did you wait till the end of the day? Where was your brain?- After one hour, I was asked to come down.
0:44:18 > 0:44:23Tom went down there, so we were thinking, "Great, now something will start shifting."
0:44:23 > 0:44:30- I heard when you came down, you spent two minutes talking about treatments and began selling the product.- Yeah.
0:44:30 > 0:44:34- True.- OK, I...- True.
0:44:34 > 0:44:38So you've come down after an hour. Ellie and Melody, two hours.
0:44:38 > 0:44:42You're sitting up there. You're there for three hours.
0:44:42 > 0:44:46When did it dawn upon you? Were you hiding up there?
0:44:46 > 0:44:51- Not at all. - Whatever goes wrong, can't blame us cos we were sent up there.
0:44:51 > 0:44:55Nothing to do with us. We'll just wait and place the blame on everyone else.
0:44:55 > 0:44:58Lord Sugar, the phone call was made after one hour.
0:44:58 > 0:45:01Felicity chose Tom to come downstairs...
0:45:01 > 0:45:06- You waited another two hours before something started shifting. - I thought, "Enough is enough."
0:45:06 > 0:45:12- I would have thought after another 15 minutes!- We might have gone through all the day, had I not done that.
0:45:12 > 0:45:18In this business I'll start with somebody, if you sit in the office for three hours and do nothing
0:45:18 > 0:45:22- or three weeks or three months, I won't be a happy bunny.- Yeah.
0:45:22 > 0:45:27- Can I just say something?- Awful. - We're missing a big point.- Go on.
0:45:27 > 0:45:32- A massive problem was we chose a location with brilliant footfall... - Stop going on about the location.
0:45:32 > 0:45:38But selling the treatments was difficult because they weren't being done anywhere near.
0:45:38 > 0:45:45This is a bunch of business people I'm looking at, a bunch of potential partners of mine. Unbelievable.
0:45:45 > 0:45:47Unbelievable!
0:45:47 > 0:45:51Every single one of you should have said, "What is going on?
0:45:51 > 0:45:53"What is going on here?!"
0:45:53 > 0:45:55In my view,
0:45:55 > 0:45:59there was no sales process implemented,
0:45:59 > 0:46:05so nobody identified, when we sold a treatment, how it would process through to the treatment room.
0:46:05 > 0:46:10- There was no strategy in place. - Natasha, I think I actually disagree with you.
0:46:10 > 0:46:14The strategy was that we would sell, for example, a hairpiece,
0:46:14 > 0:46:18then tell them we could blow-dry their hair and put it in for them.
0:46:18 > 0:46:24- So there was a strategy.- Yes, but it was lastminute.com. There was no strategy...- There's seven of you.
0:46:24 > 0:46:30You could have, once you've found that fault, allocated one person to grab the person by the arm
0:46:30 > 0:46:33and walk them to the treatment room. Why didn't you do that?
0:46:33 > 0:46:39- I thought that was going to happen when Tom went down.- When I found out that there was no treatment,
0:46:39 > 0:46:44I went feeling like I was the cavalry. That's not blowing my trumpet.
0:46:44 > 0:46:51- What do you claim to have done?- I got two girls buying perfume and said, "Girls, massages, let's go in here."
0:46:51 > 0:46:55You persuaded each of them to have a ten-minute massage for £7.
0:46:55 > 0:47:00- That was £14 you hauled in so bravely on that exercise. - You know why it was only 7?
0:47:00 > 0:47:02Because you didn't sell any more.
0:47:04 > 0:47:06Let's step back a moment here.
0:47:06 > 0:47:11I've repeatedly stated here this task was all about providing treatments, yeah?
0:47:11 > 0:47:15You spent £800 on the other stuff which has got low, low margin.
0:47:15 > 0:47:22OK? Now, how did that come about? Who decided to spend nearly £800 on the other stuff?
0:47:22 > 0:47:26We definitely ended up overspending on our products because as a team...
0:47:26 > 0:47:31- Whose fault was that?- As a team, all of us.- What is all this "as a team"?
0:47:31 > 0:47:35Us four as a team decided how much we wanted to spend on the shelves.
0:47:35 > 0:47:38Well, as a team, one of you is leaving today.
0:47:38 > 0:47:41You're the team leader. You are going to tell me
0:47:41 > 0:47:47which one of these people that you feel is responsible for the failure of this task.
0:47:47 > 0:47:54- Two people?- Yeah.- The two people that I feel are responsible for the failure of this task is Ellie...
0:47:54 > 0:47:58- Who did all the massages.- Anyone could have done the massaging.
0:47:58 > 0:48:01OK, I'm going to take in...
0:48:01 > 0:48:03This is so hard.
0:48:03 > 0:48:09- Just stick to me because I'm going for it.- I am sticking to you. I'm worried about my second one.
0:48:09 > 0:48:15I'm worried for my second one. As far as business goes, I do believe that you were not a team player
0:48:15 > 0:48:19in this task or any other task I've worked with you in.
0:48:19 > 0:48:23- Huh!- The second person is where I'm really struggling and it's...
0:48:28 > 0:48:30OK, come on.
0:48:30 > 0:48:36I'm going to be decisive. The two people I'm going to be taking in are Ellie and, for not selling enough,
0:48:36 > 0:48:38my next person will be Natasha.
0:48:39 > 0:48:41Right, OK...
0:48:41 > 0:48:45I sold more... I sold more than Jim.
0:48:45 > 0:48:50The job role that I gave you was to drive the sales.
0:48:50 > 0:48:57- And also one point I'd like to make is...- You can make all your points when you come back in this boardroom.
0:48:57 > 0:49:01The rest of you, leave the boardroom now. Go back to the house.
0:49:01 > 0:49:06I'll see you on the next task. You other three, I'll bring you back in later on. OK?
0:49:06 > 0:49:09Thank you, Lord Sugar.
0:49:17 > 0:49:19'Did you get her, this Felicity?'
0:49:19 > 0:49:25Her problem is she will not take a decision on her own. She wants everybody to vote on it.
0:49:26 > 0:49:31I still wonder what Ellie was doing, sitting up in that room for three hours?
0:49:31 > 0:49:35And Natasha, she's a bloody good talker.
0:49:35 > 0:49:41Let me tell you, keep a very close eye on Natasha because she comes in here, she talks the talk.
0:49:41 > 0:49:48All of the things she says that she saw, she would have done differently... It's all talk.
0:49:49 > 0:49:52- Could you send the three of them in, please?- Yes, Lord Sugar.
0:49:52 > 0:49:55Lord Sugar will see you now.
0:50:05 > 0:50:09Right, well, I'll start off with you, Ellie.
0:50:09 > 0:50:15- Do you have any idea what you're doing here?- Yeah, I want to be your business partner.
0:50:15 > 0:50:18- Yeah, I got that.- What I'm doing in the boardroom, you mean?
0:50:18 > 0:50:25- You want to be my business partner? - Yeah.- In here, you say you've got two businesses that you run.
0:50:25 > 0:50:30- Yeah.- One of your claims is that you manage up to 30 men out on site and all that type of thing.- Yeah.
0:50:30 > 0:50:36What business person hangs around for three hours wondering what's going on?
0:50:36 > 0:50:42We rang as soon as we could. We sent somebody down and he should have... I don't know why he's not here now.
0:50:42 > 0:50:47He should have been driving business up to us. He knew what it was like.
0:50:47 > 0:50:52He was supposed to be selling the 100% mark-up service that we were all supposed to be selling.
0:50:52 > 0:50:56Nobody bothered. They sold hair products that were too expensive.
0:50:56 > 0:51:02Felicity, in your pontification about who to bring in here, you were adamant about bringing her.
0:51:02 > 0:51:05- Can you tell me why you were so adamant?- Yes.
0:51:05 > 0:51:12During the pitches, Ellie sat there. She showed no passion towards any products, including the fake tan.
0:51:12 > 0:51:17I did, but you wouldn't let me get a word in edgeways. You wanted to lead every pitch.
0:51:17 > 0:51:23- Did she not, Natasha? - I do feel there were a few people essentially sidelined in this task.
0:51:23 > 0:51:26- You were one.- Stuck in a treatment room.- And I was one.
0:51:26 > 0:51:31- Give me an example. - I suggested in the salon that we were buying too much product.
0:51:31 > 0:51:38Why did we spend £500 on hair products that were too expensive and had a really small mark-up?
0:51:38 > 0:51:42What was the reason for the expenditure on the stuff?
0:51:42 > 0:51:47I tried to work out... We had four salespeople and with the hours that we had,
0:51:47 > 0:51:53it would work out to sell per person three items an hour which I thought was achievable.
0:51:53 > 0:51:59Lord Sugar, would you want to go into business with someone who can't do figures?
0:51:59 > 0:52:04I can do figures. If I couldn't do figures... I've got two small businesses.
0:52:04 > 0:52:09- You didn't understand the mark-up of the treatments.- I did. - Why didn't you sell it?- I did.
0:52:09 > 0:52:13If you understand that the task was to sell the treatments,
0:52:13 > 0:52:18why did you rubber-stamp somebody putting a promotion together for free treatments?
0:52:18 > 0:52:22The free treatments were almost a loss leader to sell products.
0:52:22 > 0:52:28- Did you know about this freebie? - Nothing until the first person was chaperoned up and they said
0:52:28 > 0:52:33these two girls had a free massage, but they'll pay an extra few pounds if they want to.
0:52:33 > 0:52:37They were students with no money just there for the freebie.
0:52:37 > 0:52:42- They weren't just students.- They were all students.- I sent a lot of people up.- They didn't come.
0:52:42 > 0:52:44- You didn't chaperone them.- I did.
0:52:44 > 0:52:50Why didn't you start chaperoning from the time I spoke to you at about half past 12?
0:52:50 > 0:52:56- You were too focused on products. - Natasha, you were on the shop floor. - Correct.- Why didn't you protest?
0:52:56 > 0:53:02- I did protest.- That's not true. - What would be the first thing you'd do on a Monday morning
0:53:02 > 0:53:04if you had a retail business?
0:53:04 > 0:53:10- You start at nine o'clock. Would you not check at ten o'clock if you had taken any money?- Absolutely.
0:53:10 > 0:53:13- Why didn't you ask? - I did on a number of occasions.
0:53:13 > 0:53:19I said, "This is all very slow and we are not making enough sales. Where is the strategy?"
0:53:19 > 0:53:23Whether you choose to listen to that or not is your decision.
0:53:23 > 0:53:28Everyone in the team said I have been a good project manager and I've managed the people well.
0:53:28 > 0:53:33- Was she a good project manager?- I said it to be nice, but you weren't.
0:53:33 > 0:53:36You're saying that because I brought you back in.
0:53:36 > 0:53:40- Was she good?- She had enthusiasm and motivation, but no strategy.
0:53:40 > 0:53:45If any of you survive this, in future, if I ask if someone's a good project manager,
0:53:45 > 0:53:49I'm not asking if they wear nice clothes. This is not a game
0:53:49 > 0:53:53to sit there before the results come out, then change your mind.
0:53:53 > 0:53:57- Who caused the failure of this task? - Felicity.- Felicity.
0:53:57 > 0:54:02- They're just saying that... - Felicity, who is responsible for the failure of this task?
0:54:02 > 0:54:08- As I said, Ellie is.- I was in the treatment area carrying out massages, sweating all day.
0:54:08 > 0:54:10But you had someone there...
0:54:10 > 0:54:13I'll give you one more chance to tell me.
0:54:13 > 0:54:18Why are you so adamant about her being the reason for the failure of this task?
0:54:18 > 0:54:22She gave no help throughout the pitches.
0:54:22 > 0:54:27- She did not tell me that the people we sent up there did not arrive. - I rang you after an hour.
0:54:27 > 0:54:31- She failed to upsale on the massages that we sent to her.- The free ones.
0:54:31 > 0:54:34- Do you let me ever finish? - The free ones. Go on.
0:54:34 > 0:54:40She failed to do that and she spent more time moaning than anything else while working.
0:54:40 > 0:54:44- Did I moan?- You've moaned on every task I've worked with you on.
0:54:44 > 0:54:48I've heard enough here. I've heard enough.
0:54:48 > 0:54:52Felicity, all you've told me since you've been in this boardroom today
0:54:52 > 0:54:56is that the team agreed this, the team agreed that and the team...
0:54:56 > 0:55:02The person that I'm looking for to partner with me, there ain't no team.
0:55:02 > 0:55:04That person is on their own, yeah?
0:55:04 > 0:55:11Ellie, I can't get over the fact that you're sitting up in that room for three hours, right?
0:55:11 > 0:55:16Anybody with passion and desire to want to succeed in this process,
0:55:16 > 0:55:19if it was me, I'd be running down that floor
0:55:19 > 0:55:23and shaking my colleagues round the neck, saying, "What is going on?"
0:55:23 > 0:55:27And for that, Ellie... You know, I think it's a very serious issue.
0:55:29 > 0:55:34Now, Natasha, I don't really believe that you caught on to the fact
0:55:34 > 0:55:38that this thing was all about selling a treatment.
0:55:38 > 0:55:42You've gone along with what you've heard me say in this boardroom.
0:55:42 > 0:55:48I'm not looking for a receiver telling me what went wrong, but for someone that actually does something.
0:55:54 > 0:55:56This was a disastrous task
0:55:56 > 0:56:01and a lot of decisions weren't really made here.
0:56:04 > 0:56:07For that reason, Felicity...
0:56:08 > 0:56:13- ..you're fired. - Thank you for this opportunity.
0:56:25 > 0:56:28Ellie, I'm giving you the benefit of the doubt here.
0:56:28 > 0:56:34I don't know what you were doing up there for three hours, but I'm not going to labour the point.
0:56:34 > 0:56:39You've got to come forward in future, OK? Off you go back to the house.
0:56:39 > 0:56:41Thank you, Lord Sugar.
0:56:49 > 0:56:52There's no way I could have started a business with her.
0:56:52 > 0:56:57- Very pleasant girl. No leadership qualities. - You saw how indecisive she was.
0:56:57 > 0:57:02If you went into business with her, you'd have to make all the decisions.
0:57:14 > 0:57:18As soon as I brought those two back in, they stabbed me in the back
0:57:18 > 0:57:22and just said that I was a bad project manager
0:57:22 > 0:57:27which is completely going against what they had just said minutes before.
0:57:27 > 0:57:33I thought she was going to bring in Tom and I think that would have been a very different dynamic.
0:57:33 > 0:57:38She would have been in a lot of trouble if she had, but I'm very surprised that she didn't.
0:57:38 > 0:57:43- I hope Ellie's back.- The only one Felicity was sure about was Ellie.
0:57:43 > 0:57:45- Hello.- Hello.
0:57:45 > 0:57:47Ohh!
0:57:47 > 0:57:50- Well done, babe.- Well done.
0:57:50 > 0:57:54She went to town on me big style. This is someone I class as a friend.
0:57:54 > 0:58:00- She's going to feel real bad now. - We didn't say bye to her.- You didn't say goodbye to her?- No, no.
0:58:00 > 0:58:05You won't see anybody for real until you get in that boardroom.
0:58:05 > 0:58:08This isn't a popularity contest. This is about business.
0:58:10 > 0:58:14In the fight to become Lord Sugar's business partner,
0:58:14 > 0:58:1712 candidates remain.
0:58:20 > 0:58:22Next time...
0:58:22 > 0:58:26I want you to make and brand your own unique pet food.
0:58:26 > 0:58:29Every dog has its day.
0:58:29 > 0:58:32- It's really nice.- We made a dog's dinner out of it!
0:58:32 > 0:58:38- Some bark... - DOG GROWLS Ted, chill out, would you?
0:58:38 > 0:58:43- This is a business task. It needs to be more professional. - The respect works two ways.
0:58:43 > 0:58:50- Others bite.- I've got the feeling that you're strategising. A message needs to go back. You're fired.
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