0:00:03 > 0:00:06This is not a job. I'm not looking for bloody salespeople,
0:00:06 > 0:00:10I'm looking for someone who's got a brain to start a business with me.
0:00:10 > 0:00:15'Heading to London, 16 of Britain's entrepreneurial elite,
0:00:15 > 0:00:17'keen to start a company.'
0:00:19 > 0:00:27I'm going to inject £250,000 into a business. Your business. And you're going to run it.
0:00:27 > 0:00:32'On offer, a 50/50 partnership with the nation's toughest investor.'
0:00:32 > 0:00:37If you sit in the office for three hours and do nothing, or three weeks or three months,
0:00:37 > 0:00:39I ain't going to be a very happy bunny.
0:00:39 > 0:00:42'Passionate about new money-spinning ventures,
0:00:42 > 0:00:46'Lord Sugar's on the hunt for a winning business partner.'
0:00:46 > 0:00:51If you see someone else that you think is superior to you, you might as well go home.
0:00:51 > 0:00:54- Come on, come on!- Yay!- We're not...
0:00:54 > 0:00:57'It's a deal worth fighting for.'
0:00:57 > 0:01:00- Absolute storming! - We might have just got thrashed.
0:01:00 > 0:01:05- '16 candidates.' - Are you not understanding me? - I don't think you understand me.
0:01:05 > 0:01:07I am not having that at all!
0:01:07 > 0:01:11- '12 tough weeks.' - I didn't even take a penny off!
0:01:11 > 0:01:15'One life-changing opportunity.'
0:01:15 > 0:01:20You're fired. You're fired. I don't think I could go into business with you. You're fired.
0:01:28 > 0:01:35- 'Previously on The Apprentice...' - Your task is to come up with a new free premium magazine.
0:01:35 > 0:01:37I'm the editor of Covered Magazine.
0:01:37 > 0:01:41'Team leader Natasha was mad about the boys.'
0:01:41 > 0:01:45We feature in our lads' magazine "How do you blow your load?"
0:01:45 > 0:01:49'While her team tried to rein her in.'
0:01:49 > 0:01:54- Are we pitching this as raising the tone of lads' magazines? - Not particularly, no.
0:01:54 > 0:01:58- 'Aiming at the golden oldies...' - The old boot or the old soak
0:01:58 > 0:02:02- or the old... - Why don't we call it Coffin Dodger?
0:02:02 > 0:02:04'..Jim's young guns fired a blank.'
0:02:04 > 0:02:09- I present to you Hip Replacement. - I think I'd be laughed out of the room.
0:02:09 > 0:02:11'And when it came to flogging ad space...'
0:02:11 > 0:02:14We're selling it to you based on the prices listed.
0:02:14 > 0:02:18- No negotiation on that? - They are our rate card prices. - '..he wouldn't budge.'
0:02:18 > 0:02:21- To be fair... - We're not looking for fair.
0:02:21 > 0:02:23- 'In the boardroom...' - They wanted to buy every page.
0:02:23 > 0:02:28- '..Natasha stole the headlines.' - That's a very, very good deal.
0:02:28 > 0:02:33- 'Jim went from leader...' - Have you come across him as a bit of a control freak?- Yes.
0:02:33 > 0:02:37- You are what I'd call a passive-aggressive.- '..to assassin.'
0:02:37 > 0:02:43Who's responsible for the failure of this task? The meek little mouse, Susan, followed closely by Glenn
0:02:43 > 0:02:45- and not too far behind by Zoe. - 'The mouse roared.'
0:02:45 > 0:02:50I have had my own business. That is something that these two can't say.
0:02:50 > 0:02:52'But for Glenn, the cross word.'
0:02:52 > 0:02:59I have never yet come across an engineer that can turn his hands to business. You're fired.
0:02:59 > 0:03:02'Glenn became the eighth casualty of the boardroom.
0:03:02 > 0:03:07'Now eight remain to fight for the chance to become
0:03:07 > 0:03:09'Lord Sugar's business partner.'
0:03:19 > 0:03:21PHONE RINGS Hello?
0:03:21 > 0:03:25"Lord Sugar would like to meet you at St Pancras International.
0:03:25 > 0:03:30"Please pack an overnight bag and bring your passport. The cars will be with you in 30 minutes."
0:03:31 > 0:03:35- Guys, St Pancras International. - You reckon we're going away? - Do you think?
0:03:35 > 0:03:38Eurostar. Very nice.
0:03:43 > 0:03:48- Paris, Brussels? What do you think? - Shit.
0:03:58 > 0:04:02- Who hasn't been project manager? - ALL: Tom.
0:04:02 > 0:04:07- Has anyone else not been project manager yet?- No, it's just you, Tom.
0:04:07 > 0:04:09Ohh.
0:04:10 > 0:04:14- Who speaks French? - I speak a little bit.
0:04:14 > 0:04:16Petit pois.
0:04:16 > 0:04:21I used to be able to speak six languages. I taught myself Italian, as well.
0:04:21 > 0:04:23French.
0:04:26 > 0:04:29Obviously, when we do work at UN level, you use a lot of languages.
0:04:29 > 0:04:34But I run a global business, so I'm looking forward to seeing what this is about.
0:04:39 > 0:04:43'St Pancras International.
0:04:43 > 0:04:46'Gateway to continental Europe.'
0:04:58 > 0:05:01- Good morning. - ALL: Good morning, Lord Sugar.
0:05:01 > 0:05:05OK, I hope you've got your passports with you cos we're off to Paris.
0:05:05 > 0:05:09What you're going to be doing is representing some rather unique British products
0:05:09 > 0:05:14which you have got to sell to French retailers.
0:05:14 > 0:05:20To get you started, I've laid on an appointment with a leading home shopping brand in France.
0:05:20 > 0:05:24Apart from that, you're on your own. You've got to find your own customers.
0:05:24 > 0:05:28Before you choose the products, you need to know the market,
0:05:28 > 0:05:32so half your team is heading to Paris right now.
0:05:32 > 0:05:38- Tom, you know what I'm going to say to you now. You're the team leader. - Thank you.
0:05:38 > 0:05:43I'm going to balance the teams out a little bit. Helen, move over to Venture.
0:05:43 > 0:05:47Sort it out amongst yourselves, who's going to be the team leader.
0:05:47 > 0:05:52Here's one more thing. Each of you has got an order book.
0:05:52 > 0:05:57So I don't want to hear any excuses from anybody. Every one of you has got to sell something.
0:05:57 > 0:06:02OK, the next train leaves in 30 minutes, so I'd hurry up if I was you.
0:06:06 > 0:06:11I don't want any new business of mine restricted to the UK market alone.
0:06:11 > 0:06:16So that's why I've sent this lot over to Paris, to see how they can perform
0:06:16 > 0:06:18out of their comfort zone in a foreign country.
0:06:20 > 0:06:25'For Venture, the first job - pick a project manager.'
0:06:25 > 0:06:30I would like to put myself forward as PM because in my business, I do a lot of product selection.
0:06:30 > 0:06:34I know absolutely nothing about France. I've never even been there.
0:06:34 > 0:06:36I don't even know any French people.
0:06:36 > 0:06:39I can't speak a word of French apart from bonjour.
0:06:39 > 0:06:42Don't know French foods. I know nothing.
0:06:42 > 0:06:47- Are you guys all happy for me to be project manager? - 100 percent behind you.- Fantastic.
0:06:47 > 0:06:52- I'm thinking you and Leon go to France. - I'm really bewildered at this one.
0:06:52 > 0:06:56- Unfortunately, I didn't take French. I don't know any. Hopefully they speak English.- OK.
0:06:56 > 0:06:59- See you guys later.- See you soon.
0:06:59 > 0:07:01- Oh, wow!- Bye!
0:07:02 > 0:07:07'To research the market, half the teams head to Paris.'
0:07:07 > 0:07:09I'm looking forward to breakfast!
0:07:11 > 0:07:16'While project managers stay behind to choose the products.
0:07:16 > 0:07:19'On offer to the teams, ten British designs
0:07:19 > 0:07:22- 'not on sale in France.'- Ooh!
0:07:25 > 0:07:32- 'Ranging from a 2 Euro toy...' - Are you supposed to catch it? - I don't get it.- This is really lame.
0:07:32 > 0:07:38- '..to an electric bike, retailing at 1,700 Euros.' - I think it's quite appealing.
0:07:38 > 0:07:44Zoe, I'm trying to find products that are going to be sellable to the mass market because I want volume.
0:07:46 > 0:07:52- Oh!- Ah!- A beanbag couch that you can shake to reveal a hidden bed. - I love it!
0:07:52 > 0:07:54Oh, so you shake all the beans in it.
0:07:55 > 0:07:59- I'm pretty much kid-size, so... - There you go. Kiddie Susie!
0:07:59 > 0:08:02- What's it like? - It's all right. Quite comfy.
0:08:02 > 0:08:04- I'm impressed with that. - I really like this.
0:08:04 > 0:08:08It's 325 Euros.
0:08:09 > 0:08:12- Nah.- Yeah, let's move on.
0:08:12 > 0:08:17- Right, OK, so, pop-up postcards. - This has got the seeds inside.
0:08:17 > 0:08:22It transforms into a bite-size cress allotment. First impression, it's quite sweet.
0:08:22 > 0:08:25- I don't like it. What do you think? - No.
0:08:25 > 0:08:29- No. - The next one is this spider thing.
0:08:29 > 0:08:31A flexible gadget grip and display podium.
0:08:31 > 0:08:36- That's quite cool. I like this.- Tell me, would you pay 18 Euros for it?
0:08:36 > 0:08:41This is a very expensive product but I do like it. It is innovative.
0:08:41 > 0:08:45A teapot light? Very kind of British.
0:08:45 > 0:08:51- 140 Euros. Authentic British design. I think that's a good option. - I don't like it.
0:08:51 > 0:08:54Susan rushed into the room, looked at all the products,
0:08:54 > 0:08:56immediately said, "No, no, no, no, no, yes, yes."
0:08:56 > 0:08:59And that was incredibly decisive
0:08:59 > 0:09:01but actually she's very immature.
0:09:01 > 0:09:05Are the French eco-friendly? Do the French go camping?
0:09:05 > 0:09:08Are the French very fond of their children?
0:09:08 > 0:09:12If that makes sense... I honestly know nothing about the French or their culture.
0:09:12 > 0:09:16You do not have to have been to France to answer the question,
0:09:16 > 0:09:20"Do the French like their children?" I mean, that really is beyond stupid.
0:09:20 > 0:09:23Do a lot of people drive in France?
0:09:25 > 0:09:31- I've never seen this before. - 'Finally, a booster seat for kids.'
0:09:31 > 0:09:33I need to grow.
0:09:33 > 0:09:36- 'That folds into a backpack.' - That's all right.
0:09:36 > 0:09:39- That's actually quite cool.- So you can pack your kid off for a lift,
0:09:39 > 0:09:42and by the way, there's no excuses, friends, parents,
0:09:42 > 0:09:46- cos they've got their own booster seat.- I quite like this.
0:09:46 > 0:09:48Yeah, yeah. The baby seat I think is a great product.
0:09:48 > 0:09:51I've never seen it. I think it'll work well.
0:09:51 > 0:09:54I think there's a massive market for it in Paris. I like it.
0:09:56 > 0:09:59'Midday. One hour from Paris.'
0:09:59 > 0:10:04There are two products that we really like. One is a child booster car seat
0:10:04 > 0:10:08and the other one is a child chair-bed which is essentially a beanbag.
0:10:08 > 0:10:11- OK.- She wants us to do market research.
0:10:11 > 0:10:15- So we should call some shops that sell children's products.- Yeah.
0:10:17 > 0:10:20- "Bonjour."- Oh, bonjour.
0:10:20 > 0:10:22Erm, er...
0:10:22 > 0:10:25Oh, I've forgotten. Sorry, Jim.
0:10:25 > 0:10:28HE SPEAKS FRENCH
0:10:28 > 0:10:32"Erm, yes, may I help you?"
0:10:32 > 0:10:34- PHONE RINGS - Hi, it's Melody.
0:10:34 > 0:10:39- Hi there. We're going to let you know what we think we're going to choose as our products.- Yep.
0:10:39 > 0:10:43- Pop-up postcards. - Oh, like a 3D one?- OK, yeah.
0:10:43 > 0:10:47- The teapot light.- Very British, yeah.
0:10:47 > 0:10:50We've got the car seat rucksack.
0:10:50 > 0:10:54I don't know whether a rucksack would be something that would appeal to the mass market.
0:10:54 > 0:10:59Secondly, why would anybody want to carry the car seat in a rucksack anyway?
0:10:59 > 0:11:01Why wouldn't they leave it in the car?
0:11:01 > 0:11:06As Tom describes the products to Melody, she's crossing them off.
0:11:06 > 0:11:09"I don't think that's good, I don't like that." She hasn't seen them!
0:11:09 > 0:11:14I don't know whether I personally would see common sense in that.
0:11:14 > 0:11:18We're now looking for you guys to do some market research,
0:11:18 > 0:11:25- completely independent of your own personal thoughts, OK? Look forward to speaking to you soon. Cool.- OK.
0:11:26 > 0:11:29They've not chosen the right things for Paris.
0:11:29 > 0:11:32- This isn't Manchester.- Exactly.
0:11:32 > 0:11:37So maybe we should give them a call back and tell then we're going to Paris, not a car-boot sale.
0:11:37 > 0:11:40Yeah, or up north or something.
0:11:40 > 0:11:44- Morning.- Morning. How are you?
0:11:44 > 0:11:46'Before the teams finalise which two products to sell,
0:11:46 > 0:11:50'a chance to quiz the makers.'
0:11:50 > 0:11:53- Hot water in the top, squeeze. - Oh, wow.
0:11:53 > 0:11:57And out comes a lovely stream of dark espresso. And there we have it.
0:11:57 > 0:12:02It's been in the market around five years. We've been growing very slowly and organically.
0:12:02 > 0:12:09- Organic growth is another word for not done very well, isn't it?- Yeah. - THEY LAUGH
0:12:09 > 0:12:14You have a very nice bone china shade which gives a very nice, warm, translucent light.
0:12:14 > 0:12:19- In terms of the recommended retail, it's 140 Euros.- That's correct.
0:12:19 > 0:12:25- We're not selling discounts, we're selling a quality product that isn't expensive in the market.- Right.
0:12:25 > 0:12:29'Next for Susan's team, the universal travel grip.'
0:12:29 > 0:12:33One of the most popular uses for it is with smart phones.
0:12:33 > 0:12:37You can dock a smart phone in the car. You literally just bend it around like this.
0:12:37 > 0:12:40- Yeah.- I love the idea of hanging it on the vents of the car.
0:12:40 > 0:12:42- Yeah.- Exactly.- Definitely.
0:12:44 > 0:12:48- I love the product. - I love the margin. THEY LAUGH
0:12:48 > 0:12:50'Travel grip booked.'
0:12:50 > 0:12:54This card transforms into a mini living garden.
0:12:54 > 0:13:01- Oh, wow!- We pitch it as being an affordable greeting card and gift combined.- Mm-hm.
0:13:01 > 0:13:05- And a food source.- Exactly. - HE LAUGHS
0:13:05 > 0:13:09- Thanks.- Pop-up, for me, is the best. We've got the best margin.
0:13:09 > 0:13:11'Cress cards chosen.
0:13:11 > 0:13:15'For both teams, one choice left.'
0:13:15 > 0:13:20- We're really happy with the product. We've sold about 20,000 units since launch.- Wow.
0:13:20 > 0:13:25- Really, really love that product. - I really want that product.
0:13:25 > 0:13:31- 'But only one team can take it to France.'- We have over 36 awards for our products.
0:13:31 > 0:13:36Really? I was very interested to see this product cos I have actually worked in the baby industry.
0:13:36 > 0:13:38- Oh, OK. - So it'll be good to work on this one.
0:13:38 > 0:13:41I think you can probably tell that I like that.
0:13:41 > 0:13:47My only worry is whether or not it's suitable for the meeting Lord Sugar's arranged for us.
0:13:50 > 0:13:52'1pm.
0:13:54 > 0:13:56'Paris.'
0:13:57 > 0:14:00I can't believe we're in France!
0:14:01 > 0:14:04- Hi, guys. How's it going?- One of the things I'd love to find out
0:14:04 > 0:14:07is more about the pitch we're seeing tomorrow.
0:14:07 > 0:14:10- Did you get that?- Yeah.
0:14:10 > 0:14:14It's just, I'd like to specifically know
0:14:14 > 0:14:21if the child's rucksack and car seat is something that the pitch tomorrow would purchase or not.
0:14:21 > 0:14:25- And you prefer that over the teapot? - Yes. Thank you very much, Melody.
0:14:26 > 0:14:31- I don't know. Let's just ask people, between those two, which do you think is a better idea?- Fine.
0:14:31 > 0:14:32Hello.
0:14:36 > 0:14:38THEY LAUGH
0:14:40 > 0:14:42He says he doesn't like it.
0:14:42 > 0:14:44He says it's not nice.
0:14:52 > 0:14:55He said that the whole thing was a good idea.
0:14:55 > 0:14:58Although I still wonder why anyone would carry the car seat in a bag.
0:15:03 > 0:15:07She said that it's OK.
0:15:07 > 0:15:11This is so impressive, that you can just speak to them and understand them.
0:15:12 > 0:15:17Out of the two products, which do you think is best? Which do you like the most?
0:15:17 > 0:15:21- The one that you can put this in the bag.- I agree.
0:15:21 > 0:15:25- Hi, Jim, it's Susan here. - We're confident on the rucksack-cum-car-seat.
0:15:25 > 0:15:28- They like the sound of that. - Are we decided, then?
0:15:28 > 0:15:31- The rucksack. - And the universal travel grip.
0:15:50 > 0:15:56- The car seat, I think it's becoming really evident that more people use metro, even families.- This is great!
0:15:56 > 0:16:00It's first-hand research. You can't even fudge the figures.
0:16:02 > 0:16:06We've got some findings for you. This is quite interesting.
0:16:06 > 0:16:10People thought that the car seat may not be a good idea for the mass market
0:16:10 > 0:16:12because they don't use cars very much.
0:16:14 > 0:16:17Right. What did they think of the teapot?
0:16:17 > 0:16:21- They thought that that was a better idea.- Tom, I think that we should go with that.
0:16:21 > 0:16:26From what our market research is saying, teapot is probably the best option.
0:16:26 > 0:16:32- OK. What I'm going to say is three of the team are much more passionate in the teapot and selling it.- Yep.
0:16:32 > 0:16:38And I think I would be a fool to counteract three people and force something on you guys to sell,
0:16:38 > 0:16:42- even though I think the rucksack is a great product and a good price. - Brilliant.
0:16:42 > 0:16:48- So we're going to go for the teapot lamp and the pop-up postcards. - OK. We've got a train to catch.
0:16:49 > 0:16:55'Products picked, now in Paris, find customers for tomorrow.'
0:16:55 > 0:16:58Allo. Allo. Parlez-vous anglais, non?
0:16:58 > 0:17:05- "I can try."- Oh, excellent. We have two products. They are very popular in the United Kingdom.- OK.
0:17:05 > 0:17:10We could call tomorrow, demain, at 12 noon.
0:17:10 > 0:17:13- "Oui, d'accord."- OK. And thank you for speaking English.
0:17:13 > 0:17:17- THEY LAUGH - Next!
0:17:20 > 0:17:22- "Er, yes."- Yes? OK, good.
0:17:22 > 0:17:26- We have a product that you are absolutely going to love.- "OK."
0:17:26 > 0:17:28Amazing.
0:17:28 > 0:17:31Melody has just got six appointments.
0:17:31 > 0:17:33I'm not doing anything, which is a shame.
0:17:33 > 0:17:36I can't be productive if I can't speak the language.
0:17:36 > 0:17:39What we have is, the product arrives tomorrow.
0:17:39 > 0:17:43I haven't contributed to this task today. I just... I can't speak French.
0:17:43 > 0:17:47- We'll be there tomorrow after two o'clock.- "OK."
0:17:47 > 0:17:49- Another?- Yay! - Wow! You filled the day!
0:17:49 > 0:17:54- Ohh. What a fantastic job, Melody. Well done.- I know, really good!
0:17:59 > 0:18:05- '8pm. In from London, the other half of the teams.'- J'adore Paris.
0:18:05 > 0:18:09- It's amazing, isn't it?- 'And a first chance to show off the products.'
0:18:09 > 0:18:14- Hey, guys!- Hey, Zoe! - Hi!- Hey, Susie!
0:18:14 > 0:18:16- Yay!- Hey!
0:18:16 > 0:18:22- Meet our products! - Bang. Susie's little boost.
0:18:22 > 0:18:25- THEY LAUGH - I fit perfectly! Look at that!
0:18:25 > 0:18:29So I've written yours out quickly, which appointments you have tomorrow.
0:18:29 > 0:18:34- I'll run you through both days. - This is exactly what I wanted, guys.
0:18:34 > 0:18:36OK. There we go.
0:18:36 > 0:18:39THEY LAUGH
0:18:39 > 0:18:41- There you go! - That's expensive, isn't it?
0:18:41 > 0:18:45- I did not picture that! - THEY LAUGH
0:18:45 > 0:18:51- So...- Wait, is this fine bone china? - It is indeed.- It looks like plastic.
0:18:51 > 0:18:56My first impression was, "Oh, my God, is that it for 140 Euros?"
0:18:56 > 0:19:00Erm, it doesn't look like fine bone china.
0:19:00 > 0:19:03I'm sure it is, but it looks like plastic. It looks cheap.
0:19:03 > 0:19:04OK, right.
0:19:04 > 0:19:09Leon and Melody were very adamant it was all about the lamp. I'm a bit disappointed with their reaction,
0:19:09 > 0:19:14laughing at it, but it's got some good selling points and we'll see how it goes tomorrow.
0:19:20 > 0:19:22'8am.'
0:19:22 > 0:19:25- We have four appointments today. - Yep.
0:19:25 > 0:19:28We've got three calls to make as soon as we get in the car.
0:19:28 > 0:19:34'With pitches divvied up the night before, Susan's team sets off to sell.
0:19:34 > 0:19:38'Holding his team at the hotel, project manager Tom.'
0:19:38 > 0:19:41What I'm saying is that we each individually have to sell.
0:19:41 > 0:19:44We each have our own individual books.
0:19:44 > 0:19:49- And I want to try and make it as fair as possible.- You're saying the appointments I spent time
0:19:49 > 0:19:53and effort making yesterday you're going to take away from me.
0:19:53 > 0:19:56Correct. What I'm saying, Melody, is this is a team game.
0:19:56 > 0:20:00I just think that it is quite unfair for me to have made appointments
0:20:00 > 0:20:03- and for you to say...- The big picture is that the team wins. - Natasha...
0:20:03 > 0:20:06- I just want you to calm down a little bit.- I'm speaking calmly.
0:20:06 > 0:20:10I'm more than willing to make these appointments for you.
0:20:10 > 0:20:13However, the ones that I've made, I'm going to sell.
0:20:13 > 0:20:16- Er...- OK?
0:20:16 > 0:20:18- OK.- Yeah?- Yes.
0:20:21 > 0:20:26'In a classy home-decor boutique, Zoe and Jim.'
0:20:26 > 0:20:32- Bonjour.- Ca va? Parlez-vous anglais? - Little.
0:20:32 > 0:20:39So the first product is a rucksack. So you carry it for the child.
0:20:39 > 0:20:43- But also, in the car, it acts as a booster seat.- Ah, yes.
0:20:43 > 0:20:49Phenomenal popular dans United Kingdom.
0:20:49 > 0:20:52You don't like?
0:20:52 > 0:20:56The second product, it's called the Universal Travel Grip.
0:20:56 > 0:20:59- For the camera.- Yeah.
0:20:59 > 0:21:02Could you sell this type of small, petit, item?
0:21:03 > 0:21:06- No, I cannot sell this.- OK.
0:21:09 > 0:21:13So much traffic. 'On the road for the other team,
0:21:13 > 0:21:16'Leon and Melody.'
0:21:16 > 0:21:19Yesterday when we asked people whether the car seat was a good idea,
0:21:19 > 0:21:23they said, "No, not many people have cars, most people use metro."
0:21:23 > 0:21:27- So where does all the traffic come from?- Yeah, that's very good.
0:21:30 > 0:21:32This is pretty cool.
0:21:32 > 0:21:37'First appointment, an offbeat design store.'
0:21:37 > 0:21:40Look at their lamps. Very similar.
0:21:40 > 0:21:43- Hello!- Bonjour!- Bonjour. - Melody, enchante.
0:21:43 > 0:21:47- Enchante. You speak perfect French. Hello. How are you?- I'm Leon. - Nice to meet you.
0:21:47 > 0:21:50- I know that our product is perfect for you.- Let's see that.
0:21:50 > 0:21:54Now that I've seen that it's exactly right up your street.
0:21:54 > 0:21:58The Brits love to drink tea, so what we've done is use that notion
0:21:58 > 0:22:03to create a light which is very similar to what you have in your shops. We'll show it to you.
0:22:03 > 0:22:09- This is a light.- OK. - So what it is, it's fine bone china, so it's very contemporary,
0:22:09 > 0:22:14- but actually quite classic at the same time. - This product has great potential.
0:22:14 > 0:22:17I love the classicness of it.
0:22:17 > 0:22:19I love this kind of Alice In Wonderland thing.
0:22:19 > 0:22:25Let's move on a first order on this one. We'll take a first order of 50.
0:22:25 > 0:22:29- 50 x 65 for 3,250 Euros.- Yeah.
0:22:29 > 0:22:32SHE LAUGHS
0:22:32 > 0:22:37I wasn't sure about the teapot, but I can now see there really is the market for it in Paris.
0:22:39 > 0:22:43'For the rest of the team, Lord Sugar's fixed appointment.'
0:22:43 > 0:22:47We're almost at this pitch. Let's focus on this pitch.
0:22:47 > 0:22:52'One of the most famous brands in France, La Redoute.'
0:22:52 > 0:22:56We need to decide who is going to lead this pitch. Do you want to flip a coin?
0:22:56 > 0:23:01- Happy to.- Let's flip a coin. What do you want? Sunny side up or down? - Paper, scissors, stone.
0:23:01 > 0:23:05- OK, yeah, good.- The first beat, yeah? - Yeah.- Right.
0:23:05 > 0:23:09- One, two, three. - Ohh! So you're doing the first one.
0:23:09 > 0:23:14'Waiting, some of the most powerful buyers in France.'
0:23:14 > 0:23:17- Bonjour.- Bonjour.
0:23:17 > 0:23:21- Parlez-vous anglais? - ALL: Yes.- Tres bien.
0:23:21 > 0:23:23Erm, yes.
0:23:23 > 0:23:28OK, I present to you...our teapot.
0:23:28 > 0:23:31It's actually made from bone china,
0:23:31 > 0:23:34which is traditionally used in England
0:23:34 > 0:23:40for tea and scones and English dinner parties.
0:23:40 > 0:23:46And it's the type of thing where I think you'd walk into somebody's home and you'd say,
0:23:46 > 0:23:53"Goodness me, that's fantastic!" It's really unique so we feel that it would be a fashion icon.
0:23:53 > 0:23:58- We'd like to know the minimum order quantity.- The minimum order quantity is very reasonable.
0:23:58 > 0:24:03We think, for yourselves, we are very keen to start a relationship,
0:24:03 > 0:24:06so we would consider as low as ten units.
0:24:07 > 0:24:12La Redoute is one of the most formidable commercial organisations in France.
0:24:12 > 0:24:17Ten units for La Redoute? Ludicrous!
0:24:17 > 0:24:22You told us you studied the French market and La Redoute especially,
0:24:22 > 0:24:25so you talked about ten pieces?
0:24:25 > 0:24:28So you know the turnover we are doing?
0:24:28 > 0:24:34We actually see it as being high volume, so we can start from 50 units
0:24:34 > 0:24:41- and that is a very good starting point for yourselves.- Please make us an offer we can't refuse.
0:24:41 > 0:24:43Natasha's done a brilliant job presenting.
0:24:45 > 0:24:46Fabulous.
0:24:48 > 0:24:52It's annoying that Melody didn't talk to anyone about this company.
0:24:52 > 0:24:57You would've thought it's like saying to someone, "Have you heard of Tesco?"
0:24:57 > 0:25:01The first one is the Universal Travel Grip.
0:25:01 > 0:25:03The quality is very good.
0:25:03 > 0:25:06That's cool. That's very interesting.
0:25:06 > 0:25:09'On the other team, sales.'
0:25:09 > 0:25:14We always do a trial first, so we always make a small quantity order and try it.
0:25:14 > 0:25:18- 'But numbers are low.' - Can you sign just here, please?
0:25:19 > 0:25:24'Heading for La Redoute, Helen and project manager Susan.'
0:25:24 > 0:25:26Hi, Jim. Just checking on how you guys are doing.
0:25:26 > 0:25:29We sold 100 units of the Universal Spider.
0:25:29 > 0:25:33OK. And they weren't interested in the children's backpack?
0:25:33 > 0:25:35Not at all. Totally not applicable to them.
0:25:35 > 0:25:38OK. We need to get a few more sales going.
0:25:38 > 0:25:39Bonjour.
0:25:39 > 0:25:43'Pitching their British backpack booster seat, Helen.'
0:25:43 > 0:25:46We know your catalogue, we know your website.
0:25:46 > 0:25:52I've actually ordered from your catalogue before, so I was really excited to come and pitch to you
0:25:52 > 0:25:57cos I think it would fit really well with the modern working woman.
0:25:57 > 0:26:02The selling price is, for the French market, a little bit too high.
0:26:02 > 0:26:06OK. Erm, I personally think it's a very comfortable seat.
0:26:06 > 0:26:13It's really embarrassing, but because I'm so small, I can fit in it! It's very comfortable and safe.
0:26:13 > 0:26:17- It's a fantastic product. - What I would say, as well, about the price issue
0:26:17 > 0:26:22is that, with the modern woman, we're all so busy, we'll pay anything for convenience.
0:26:22 > 0:26:27I know your target audience is women and so I do think the price is a reasonable one
0:26:27 > 0:26:34considering how much convenience it gives you. You can say, "We are the first to bring this to France,
0:26:34 > 0:26:39"we care about you as our customers, we care about your children's safety, we know how busy you are
0:26:39 > 0:26:43- "and this is a great, convenient product for you."- Thank you.
0:26:45 > 0:26:48'Any orders will be revealed in the boardroom.'
0:26:50 > 0:26:52Bonjour.
0:26:52 > 0:26:56'Second of Melody's appointments, a quirky home store.'
0:26:56 > 0:26:59Un, deux, trois.
0:27:01 > 0:27:03- So, lumiere.- Porcelain?
0:27:03 > 0:27:06Oui. Fine bone china.
0:27:06 > 0:27:09'Another teapot sale for Melody.'
0:27:09 > 0:27:14- This is the post jardin. Would you like me to order you some? - Yeah, I think so.- Lovely.
0:27:14 > 0:27:17'And a postcard order for Leon.'
0:27:17 > 0:27:21Every appointment we've been to has been well suited to our product.
0:27:21 > 0:27:26- They're great products. They really seem to work in Paris. - Whoo! I'm so excited.
0:27:26 > 0:27:28PHONE RINGS
0:27:28 > 0:27:34'Shut out of Melody's appointments, Natasha and Tom try fixing their own.'
0:27:35 > 0:27:38- "Bonjour."- Bonjour, madame.
0:27:38 > 0:27:40Parlez-vous anglais, s'il vous plait?
0:27:40 > 0:27:44- "Non."- Er, OK. Erm...
0:27:44 > 0:27:46Er...
0:27:57 > 0:27:59OK.
0:27:59 > 0:28:01- Bonjour. Parlez-vous anglais?- "Non."
0:28:01 > 0:28:05- Non?- "Non."- Non. D'accord. Er...
0:28:12 > 0:28:15Erm... Oh, goodness.
0:28:15 > 0:28:19OK, monsieur. Merci beaucoup.
0:28:20 > 0:28:23Bon holiday. HE LAUGHS
0:28:23 > 0:28:25Ciao, monsieur. Au revoir.
0:28:28 > 0:28:32'In a jam and late, Leon and Melody.'
0:28:32 > 0:28:35We have to be realistic, with the traffic and everything,
0:28:35 > 0:28:37that we can't go to everything.
0:28:39 > 0:28:45- Hello?- Listen, really important. We've made you an appointment. A really good appointment.
0:28:45 > 0:28:51- Who is the contact? - Erm, I forgot to get a name for her, actually. Apologies for that.
0:28:51 > 0:28:55- Right.- Anyway, we've got a busy day. We'll get going cos we're running late.- OK.
0:28:56 > 0:28:59- Come on, Melody. - OK, right. Brilliant. Let's go.
0:28:59 > 0:29:04Yesterday, we did the products and the others arranged eight appointments.
0:29:06 > 0:29:10And we are stuck with, sort of, one of them.
0:29:18 > 0:29:24'3pm. On Susan's team, a push for sales.'
0:29:24 > 0:29:29I honestly think that it would look fantastic just sitting on your shelves and...
0:29:29 > 0:29:34- I think they're great products, but they're not for us. - OK. Thank you very much.- Bye.
0:29:34 > 0:29:38That was the completely wrong shop for either product. Irrelevant.
0:29:38 > 0:29:43- Is ten your maximum? Just so I don't pressure you. - Ten is my maximum to start with.
0:29:44 > 0:29:46Hi. How are you guys doing?
0:29:46 > 0:29:49We're pushing treacle up a hill. We're having difficulties.
0:29:49 > 0:29:54Keep your eyes peeled for kids' stores or mobile phone stores that our products could be stocked in
0:29:54 > 0:29:57because we need to go to the right shops.
0:29:58 > 0:30:01I love the way she teaches your grandma to suck eggs.
0:30:01 > 0:30:03- Wow!- Oh, wowwy!
0:30:03 > 0:30:06'An interior design showroom.'
0:30:06 > 0:30:10- Would you like to take a seat? - Thank you.- In your own office.
0:30:10 > 0:30:15- 'Booked by Melody for Tom and Natasha.'- It's an idea.
0:30:15 > 0:30:18- It's not a concept.- OK.
0:30:18 > 0:30:23- This is a decorative postcard. - Here you have a concept.
0:30:23 > 0:30:25'Natasha's first order of the day.
0:30:25 > 0:30:30- '1,015 Euros.'- Fantastic.
0:30:30 > 0:30:33- That was good, wasn't it?- Well done.
0:30:34 > 0:30:37'Last appointment for Melody and Leon.'
0:30:37 > 0:30:41I can't be selling cress all day long, so I'm going to try and sell the teapot, OK?
0:30:41 > 0:30:45Technically, I could've been selling both the products at every appointment
0:30:45 > 0:30:49- but I wanted to give you sell opportunity. - That's very kind of you!
0:30:49 > 0:30:53- No, I totally understand. - You're not in charge of the teapot. - Absolutely.
0:30:53 > 0:30:58OK, why don't you take the sale that I made, sell the teapots and do us proud?
0:30:58 > 0:31:00- Bonjour.- Bonjour!
0:31:00 > 0:31:03- Teapot.- This is a teapot light.
0:31:03 > 0:31:06- Very interesting. - Bone china. Have a look.
0:31:06 > 0:31:09- Very, very funny. Oui, j'aime beaucoup, huh?- Yes.
0:31:09 > 0:31:16- Oui, oui, oui.- OK, cool. So 35 teapot lamps, 2,240.
0:31:16 > 0:31:20'Next, Melody pitches in with the postcards.
0:31:20 > 0:31:24- Comme ca.- Then you send it by the post?- Exactement.
0:31:24 > 0:31:29So what I would like to do is sell you this at a very good price but at a big quantity.
0:31:29 > 0:31:33So I can do 1,000 for 3.80.
0:31:33 > 0:31:37- This is the best here. - OK, sir. A total of 3,800 Euros.
0:31:37 > 0:31:41- Yes.- Merci beaucoup, monsieur. - Merci beaucoup.
0:31:41 > 0:31:44- You're good, aren't you?- Yay!
0:31:44 > 0:31:47- 1,000 postcards! - That is unbelievable.
0:31:48 > 0:31:51- Eyes peeled.- You look to the left, I'll look to the right.
0:31:51 > 0:31:53'Appointments over.
0:31:53 > 0:31:57'But still time left to hunt for sales.'
0:31:57 > 0:32:01- So we're looking for gadget shops, mobile phone.- Kids' shops.- Cycling.
0:32:01 > 0:32:05- Oh, Reflex Phone.- OK, yep, yep. That'll be a good one.
0:32:05 > 0:32:11- Bonjour.- 'A small shop but with a big online store.'
0:32:11 > 0:32:15I notice you sell a lot of phones and lots of really funky accessories.
0:32:15 > 0:32:18What you're missing, I think, is a fantastic universal grip.
0:32:18 > 0:32:22I'll show you. You can fit your phone in like this.
0:32:22 > 0:32:27- Bend this over. And you can hook it on the vents of your car, like this. - OK.
0:32:27 > 0:32:30And when you're driving, you can change the next song.
0:32:30 > 0:32:34And it has already sold 10,000 pieces on just the internet.
0:32:34 > 0:32:37- Good.- It's a very, very good price.
0:32:37 > 0:32:39No-one else stocks this at the moment.
0:32:39 > 0:32:43- You want to do a contract?- Yeah. How many pieces are you after?
0:32:43 > 0:32:46About, er, 1,000.
0:32:46 > 0:32:501,000 pieces at 7.80. Can I tempt you with any more than that?
0:32:50 > 0:32:55Because we have another price bracket to go down at 7.50 Euros.
0:32:55 > 0:33:01- OK, we'll do that.- We'll do that? So 1,500 pieces at 7.50 Euros.- OK.
0:33:01 > 0:33:03THEY SQUEAL
0:33:03 > 0:33:06- 'Into Susan's order book...' - Oh, my God.
0:33:06 > 0:33:09'..a sale worth over 11,000 Euros.'
0:33:09 > 0:33:12I've got Euro signs in my eyeballs now.
0:33:12 > 0:33:14- THEY LAUGH - I want more money!
0:33:14 > 0:33:19Guys, we just sold 1,500 of the universal grips.
0:33:19 > 0:33:24- What type of shop was it?- It was a mobile phone shop.- OK, we'll find a mobile phone shop.- Let's go.
0:33:24 > 0:33:27That's what we should've done all day, mobile phone shops.
0:33:29 > 0:33:31'30 minutes to go.'
0:33:31 > 0:33:34Come on, mobile phone places.
0:33:34 > 0:33:39- Keep looking. Keep looking for the shops.- I am.
0:33:39 > 0:33:41Let's just go!
0:33:41 > 0:33:44Erm, mobile phone shop?
0:33:44 > 0:33:48- What's that?- Mobile phone? - Do you know where there's a mobile phone shop?
0:33:48 > 0:33:51- Mobile phone?- Independent?
0:33:52 > 0:33:56- Hi, Tom, how are you?- Erm...
0:33:57 > 0:34:03- Erm, all right. - Have you managed to get any sales? - We've had a lot of difficulties.
0:34:04 > 0:34:10Time is completely against us. I'm personally conscious that I actually haven't made an independent sale.
0:34:10 > 0:34:14We can do it, we can do it. Let's go! Last chance.
0:34:14 > 0:34:18- Erm, cartes postales.- Carte postales.
0:34:18 > 0:34:23- From Grande-Bretagne. Er... - Not for me.
0:34:23 > 0:34:25- OK.- Au revoir.
0:34:28 > 0:34:31'It's over.
0:34:32 > 0:34:35'There's a train to catch.'
0:34:35 > 0:34:38- I'm so happy. - HE LAUGHS
0:34:38 > 0:34:41I should move to Paris and do business here!
0:34:41 > 0:34:44Oh, there's an independent mobile phone shop there.
0:34:44 > 0:34:47There's another phone shop.
0:34:47 > 0:34:49Three. Four.
0:34:49 > 0:34:51- Phonesville.- Dammit!
0:34:52 > 0:34:57- Oh, my God. - 'Next stop, the boardroom.'
0:35:14 > 0:35:17PHONE RINGS
0:35:17 > 0:35:20You can go through to the boardroom now.
0:35:45 > 0:35:48- Good afternoon. - ALL: Good afternoon, Lord Sugar.
0:35:49 > 0:35:53OK, so, Venture.
0:35:53 > 0:35:56- Susan?- Yep.- You were the team leader.
0:35:56 > 0:36:00- Yes, I put myself forward again. - Did she manage the team well, people? - Yeah.
0:36:00 > 0:36:02She made a bold move to become PM.
0:36:02 > 0:36:05I'm asking whether she was a good PM, that's all.
0:36:06 > 0:36:09Yeah, well, I didn't see a lot of her as a team leader
0:36:09 > 0:36:12but she led from the front on day two in terms of sales.
0:36:12 > 0:36:17- OK. Right. So you ended up with the rucksack and the grip. - And the universal grip.
0:36:17 > 0:36:21The reasons were because they were both practical products.
0:36:21 > 0:36:26- I didn't want a product that was too niche.- During that process, you asked some odd questions.
0:36:26 > 0:36:30- OK.- Like, "Do the French love their children?" and "Do the French drive?"
0:36:30 > 0:36:34- The reason I asked those questions is because...- What?
0:36:34 > 0:36:39- As in, like, because I've never been to France...- I don't think you need to go to France to know the answers.
0:36:39 > 0:36:45I didn't mean it as in, like, a super-naive question, asking, "Does anyone love their children?"
0:36:45 > 0:36:50What I meant was, do the French focus on products for their children
0:36:50 > 0:36:55- or would they rather other products, like electronics?- Perhaps you should've worded it in that way.- OK.
0:36:55 > 0:37:01- OK. Tom, I made you the team leader. - You did indeed.
0:37:01 > 0:37:05So how do you think you were led by your team leader here?
0:37:06 > 0:37:10I'm not being rude to Tom, but it felt like Melody was kind of running the show
0:37:10 > 0:37:15- and she's set up the appointments for both teams.- You felt she became the team leader?- Yeah.
0:37:15 > 0:37:21I think what Leon's saying, and I agree, is that we didn't feel much of a presence of a project manager.
0:37:21 > 0:37:26I felt, at certain stages, that Melody was doing what she wanted to do.
0:37:26 > 0:37:30Did anybody have any favourite products that they wanted to...
0:37:30 > 0:37:32I liked the rucksack booster seat.
0:37:32 > 0:37:37Our market research found that, in Paris, a lot of people use metro
0:37:37 > 0:37:41- and families...- What, the train? - Yeah, public transport.
0:37:41 > 0:37:44Every time I see pictures of the "Champs-Elysees"
0:37:44 > 0:37:47- all I see is a traffic jam at the top.- Yep, lots of traffic in Paris.
0:37:47 > 0:37:52But what the market research told us, and that I can't argue with, people said that in Paris,
0:37:52 > 0:37:56people use public transport. About four different people said that.
0:37:56 > 0:38:01- And also, my common sense... - That was your reason for not going with the rucksack?
0:38:01 > 0:38:05- Market research told us that, actually, it might not be a good product.- OK.
0:38:05 > 0:38:09I arranged a meeting with one of the biggest retailers in France,
0:38:09 > 0:38:13I used to do a tremendous amount of business with these people.
0:38:13 > 0:38:16- Who spoke to them?- Myself and Natasha went to the pitch.
0:38:16 > 0:38:23- You pitched, yeah?- Yes. We decided on the way, we flipped a coin to decide who would give the pitch.
0:38:23 > 0:38:27- That seemed the fairest way of doing it.- Flipped a coin?- Effectively.
0:38:27 > 0:38:30Hm. Let's get down to some numbers.
0:38:30 > 0:38:37Nick, shall we concentrate first of all on sales made to the smaller retailers?
0:38:37 > 0:38:41Yes. Logic sold strongly
0:38:41 > 0:38:47- and they brought in sales of 11,705 Euros.- Oh, right.
0:38:47 > 0:38:51- And same question, Karren, for Venture.- That's pretty good.
0:38:51 > 0:38:55But not as good as Venture, who brought in 14,699.
0:38:55 > 0:38:59OK. And now to the big retailer.
0:38:59 > 0:39:06While I'm with you, Karren, Venture, how did they get on with their pitching to the big guy?
0:39:06 > 0:39:09Thanks, I have to say, to the fantastic pitch that Helen did
0:39:09 > 0:39:12of the backpack booster seat,
0:39:12 > 0:39:17they've placed an order of 214,000 Euros, Alan.
0:39:18 > 0:39:20Wow! That's a big one.
0:39:21 > 0:39:26That's a total of well over £200,000. That's a brilliant result.
0:39:26 > 0:39:31- It's all on what, the rucksack? - Yeah.- That backpack?- Yeah.
0:39:31 > 0:39:33Very, very good. Now, Nick.
0:39:33 > 0:39:38As they say in Europe, nil points. Nothing.
0:39:39 > 0:39:42- No orders from La Redoute at all?- No.
0:39:48 > 0:39:50This is not just a loss, this is an annihilation.
0:39:50 > 0:39:55I'm going to need to get to the bottom of who's responsible. OK.
0:39:55 > 0:40:02Venture, erm, a record for this boardroom, ladies and gentlemen. Very, very good indeed.
0:40:02 > 0:40:07So I'm going to send you off for a treat, cos one of my favourite pastimes is flying aeroplanes,
0:40:07 > 0:40:10so I've laid on some flying lessons for you, OK?
0:40:10 > 0:40:12So I hope you don't mind heights.
0:40:12 > 0:40:16- Off you go and I'll see you on the next task.- Thank you, Lord Sugar.
0:40:20 > 0:40:22Oh, my God!
0:40:27 > 0:40:31The objective is to handle the controls
0:40:31 > 0:40:34and at the end of the flight, you'll be landing the aeroplane.
0:40:34 > 0:40:37- Brilliant.- Wow!- Climb aboard.
0:40:39 > 0:40:41Clear prop!
0:40:41 > 0:40:45Oh, my God! Wow! This is amazing!
0:40:47 > 0:40:52- SHE SCREAMS - Wow!
0:40:54 > 0:40:58It's you, you're flying, you're in control, and it's just brilliant.
0:40:58 > 0:41:03I worked out, with my big deal this week, I could've bought Lord Sugar two of these planes.
0:41:08 > 0:41:11Ease back, back, back, back.
0:41:13 > 0:41:16Ooh! Wahh!
0:41:16 > 0:41:20SHE LAUGHS
0:41:20 > 0:41:22- HE CLAPS - That was a proper crash landing!
0:41:22 > 0:41:25Oh, my God!
0:41:45 > 0:41:52Basically, we lost by 214,000, I believe solely for the booster rucksacks.
0:41:53 > 0:41:57I felt that I wanted to go for the rucksack
0:41:57 > 0:42:02- and I was conscious, if I'd forced the product on the three of you... - It could've backfired.
0:42:02 > 0:42:05..you would've been like, "I can't be bothered to sell this".
0:42:05 > 0:42:09I know Tom's going to bring on, "Oh, I said the car seats were a fantastic idea".
0:42:09 > 0:42:14Well, Tom, my job was to give you market research and I gave you market research.
0:42:14 > 0:42:18You, as project manager, made the ultimate decision. You've made the wrong one.
0:42:18 > 0:42:20Do not place blame on me.
0:42:22 > 0:42:26I'm obviously feeling vulnerable. Zero sales in the book doesn't look good.
0:42:26 > 0:42:31However, Lord Sugar says he's not looking for a salesperson, he's looking for a business partner
0:42:31 > 0:42:35and so whilst I'm on paper looking bad, I'm feeling pretty confident.
0:42:53 > 0:42:55PHONE RINGS
0:42:58 > 0:43:01You can go through to the boardroom now.
0:43:12 > 0:43:17OK, well, who wants to start off by telling me why they think this thing failed?
0:43:17 > 0:43:22Lord Sugar, if I may, we got annihilated by 200,000 Euros,
0:43:22 > 0:43:27but fundamentally, we lost because of one order,
0:43:27 > 0:43:33- a very, very big order. - That's not true at all, because even on the independent sales,
0:43:33 > 0:43:36- they beat you. - You lost on that.- Yes.
0:43:36 > 0:43:41- What point are you making? - I was the only one who saw that the rucksack would be a powerful seller.
0:43:41 > 0:43:44You're the team leader, you didn't put your foot down and take it.
0:43:44 > 0:43:48Sometimes your instinct, your gut feeling, you should go with it.
0:43:48 > 0:43:54- Yes, I should've gone for the rucksack and gone against everybody else...- So this is your fault...
0:43:54 > 0:43:59One of the major reasons I went for that was a lack of information about the major pitch,
0:43:59 > 0:44:04because we didn't know enough about the major retailer to be able to choose and select the products.
0:44:04 > 0:44:08So you asked someone to research who they are and what they do.
0:44:08 > 0:44:11Yes. I'd expected that people who have reached this level
0:44:11 > 0:44:17- would follow that advice and do it...- We did follow your advice. You didn't strongly ask that at all.
0:44:17 > 0:44:21- I did very strongly... - At 12:50, Tom called you
0:44:21 > 0:44:24and said, "I want you to research La Redoute."
0:44:24 > 0:44:29- Yeah.- It was a very specific request.- That was my question.- Yeah.
0:44:29 > 0:44:32I can speak personally, what I contributed on that day
0:44:32 > 0:44:36- in terms of what he asked me to do. - Hold it there.
0:44:36 > 0:44:39Did you research La Redoute or not?
0:44:39 > 0:44:44- That is my question. - Other than the information we were given...- No.- No, OK.
0:44:44 > 0:44:48You specifically asked me to do market research, ask people in the venue that we were at,
0:44:48 > 0:44:52- not just myself, chip in, Leon, if you will...- Yeah.
0:44:52 > 0:44:55- Yeah, Leon, chip in if you will. - I will, I'd like to.
0:44:55 > 0:45:00I spoke to them in French, I completely understood what they said, I relayed that to Leon.
0:45:00 > 0:45:04- The project manager makes the decision...- Yeah, OK, OK. Leon.
0:45:04 > 0:45:08- It's more of... - You're sitting here quietly, letting her do all the talking.
0:45:08 > 0:45:12Erm, you're making it easy for me, because there's the door
0:45:12 > 0:45:17and that's where you could be out very, very quickly, so you better speak up now.
0:45:17 > 0:45:21OK, thank you, Lord Sugar. Melody was doing all the talking there
0:45:21 > 0:45:26because she was doing all the talking in France. She was speaking French, which I cannot speak.
0:45:26 > 0:45:31I illustrated a graphic, if you like, I drew a picture of a teapot with a light,
0:45:31 > 0:45:34I drew a picture of a child with a rucksack, sitting on it in a car.
0:45:34 > 0:45:37That was kind of my contribution.
0:45:37 > 0:45:41- But you could've gone to Montmartre if you wanted to do art. - No, no, we...
0:45:41 > 0:45:47- If I may.- Hold on, Tom, cos this is a momentous moment cos Leon is talking, so shut up.
0:45:47 > 0:45:52I mean, it was quite difficult, cos I heard Melody speaking in French the entire time
0:45:52 > 0:45:57- and I can't speak French. - Yeah, I've heard that. I've got that.
0:45:57 > 0:46:03- So ultimately...- I was going to come back to you and say that the majority of these people spoke English.
0:46:03 > 0:46:08- Yes. And that's something I missed straight away. - You missed that.- I did.
0:46:08 > 0:46:13So listen, Tom, the product you chose was a teapot with a light in.
0:46:13 > 0:46:19- Yep. - And this massive retailer has a very, very big portfolio of products,
0:46:19 > 0:46:22including lighting, I might add.
0:46:22 > 0:46:28- There was discussions about quantity and you mentioned that they could buy as little as ten.- Correct.- Ten?
0:46:28 > 0:46:32These people buy thousands of things. Yeah?
0:46:32 > 0:46:36I was surprised when Tom decided to take himself and Natasha to the pitch
0:46:36 > 0:46:41because Leon and I, if I'm not mistaken, have a better sales record than Tom and Natasha.
0:46:41 > 0:46:45We were able to sell about 150 teapot lights
0:46:45 > 0:46:48on the appointments that we made, and that was in small boutiques.
0:46:48 > 0:46:53Melody, you wanted to pitch at all those shops where you made the appointments
0:46:53 > 0:46:56so it was a little bit of a greedy one.
0:46:56 > 0:47:01I do understand what you're saying, and yes, I did think, "I've worked hard to get those appointments".
0:47:01 > 0:47:05- However, I gave one...- How many did you dish out to other people?- One.
0:47:05 > 0:47:10- It was one.- No. - You gave us one, and in the end, Natasha sold over 1,000 Euros.
0:47:10 > 0:47:15- It's a team effort.- Absolutely. - Jim made appointments for Venture, but he made them for everybody.
0:47:15 > 0:47:19Absolutely. Absolutely. I did understand it's a team effort,
0:47:19 > 0:47:22which is why I let Leon in on the sales.
0:47:22 > 0:47:25- You let him? - I know. It does feel like...
0:47:25 > 0:47:28- He asked...- I had to ask. - And I said yes.- Hm
0:47:28 > 0:47:32OK, Tom, who are you bringing back in this boardroom with you?
0:47:32 > 0:47:36Leon, cos I don't think he's made a massive contribution in this task,
0:47:36 > 0:47:41and Melody, as well, cos I don't think she was asking the right kind of questions in France.
0:47:41 > 0:47:47You shouldn't have given me that direction. I sold 8,000 Euros. How much did you sell, Tom?
0:47:47 > 0:47:49- That is irrelevant. - It is relevant.- Very relevant.
0:47:49 > 0:47:54- The most important thing...- It is relevant.- That's your decision?- Yes.
0:47:54 > 0:47:57I tell you what, you are very lucky, young lady. You are very lucky.
0:47:57 > 0:48:01- Because what I've seen... - She made one sale.- Yeah, OK.
0:48:01 > 0:48:05This is what the man said. You go back to the house.
0:48:05 > 0:48:09You three, step outside and I'll call you back in shortly.
0:48:16 > 0:48:19The thing about Tom is, people actually like him.
0:48:19 > 0:48:22- I like him. - But Melody, she pushes too far.
0:48:22 > 0:48:24I can see that about Melody. I can see it.
0:48:24 > 0:48:29- She brought home the bacon, so don't let's pretend she was a failure. She wasn't.- Yeah.
0:48:29 > 0:48:34I have to say, though, other than drawing a picture of a teapot, what on earth did Leon do?
0:48:34 > 0:48:37I think he's a bit dazzled by Melody on this task.
0:48:37 > 0:48:42I think it's about time that both Leon and Tom actually stood up for themselves
0:48:42 > 0:48:45and started being a bit more manly, if I can put it that way.
0:48:45 > 0:48:51Well, I'll get them back in and I'll decide on which one of them is going to be leaving.
0:48:51 > 0:48:53- PHONE RINGS - Hello?
0:48:53 > 0:48:59- Could you send the three of them in, please?- Lord Sugar will see you now.
0:49:12 > 0:49:17We've established that the rucksack that converts into a car seat
0:49:17 > 0:49:20was the winning product here
0:49:20 > 0:49:26- and that you, Melody, said, "No, we shouldn't go for that" from the market research.- Yes.
0:49:26 > 0:49:29From the market research, it was clear that it was a no to that.
0:49:29 > 0:49:34- Actually, you weren't keen on the rucksack. You never were.- No.
0:49:34 > 0:49:36Absolutely, Nick, that's right.
0:49:36 > 0:49:41Common sense was telling me, "Why would anybody want to put a car seat into a bag, anyway?"
0:49:41 > 0:49:44- However...- You got that wrong, because it was a great product.
0:49:44 > 0:49:47- Yeah, absolutely.- Do you know anything about products, Melody?
0:49:47 > 0:49:51- I'm not in product development, no. - While I'm on you,
0:49:51 > 0:49:54I'm reading your resume here
0:49:54 > 0:49:59and I see that you've got a tremendous amount of awards, OK?
0:49:59 > 0:50:03- Volunteer Of The Year Award.- Yes. - Woman Of The Future Award.
0:50:03 > 0:50:06- Yes.- Outstanding Asian Woman Achievement Award.
0:50:06 > 0:50:10- Yes, that's right. - OK, good. Well, it's very nice to have all these awards.
0:50:10 > 0:50:13Can you tell me what it is you do to get them?
0:50:13 > 0:50:18I've been in the youth sector. Improving the lives of children and young people
0:50:18 > 0:50:23- has been the bottom line of what I've been doing.- Very credible. - Thank you. And last year,
0:50:23 > 0:50:26I set up my own business single-handedly with no capital.
0:50:26 > 0:50:31- What is that business? - It's a consultancy business, a global consultancy business
0:50:31 > 0:50:35to improve mostly young people's skills so that they're able to initiate...
0:50:35 > 0:50:38- Is this a for-profit business?- Yes.
0:50:38 > 0:50:45I'm thinking of the end goal of this thing, where I end up appointing one of you as my 50/50 partner.
0:50:45 > 0:50:48And I don't want to set up another government.
0:50:48 > 0:50:51- I want to know where the business is. - Sure, absolutely.
0:50:51 > 0:50:55- The business that I am proposing to yourself is a very profit-driven business.- Good.
0:50:55 > 0:51:00We'll get round to that if you get the chance to, maybe. Let's see if you get beyond this boardroom.
0:51:00 > 0:51:08- Sure.- Leon, all I've heard from you today is you're hiding behind this, "I don't speak French".
0:51:08 > 0:51:13Let me remind you that I started my business back when I was 18 years old
0:51:13 > 0:51:17and my suppliers were Japanese, Chinese and Koreans.
0:51:17 > 0:51:21And I can tell you, I still don't speak any of those languages.
0:51:21 > 0:51:26But I had to communicate with them in order to buy stuff off of them and get stuff made.
0:51:26 > 0:51:29Yeah, that was an oversight from my end.
0:51:29 > 0:51:36I took a backseat, but I don't want to say backseat because I was on the ground selling and I did sell.
0:51:36 > 0:51:41And I remember you saying at the beginning, you'll be judging on merit by the books, as well,
0:51:41 > 0:51:44- so in terms of who made the most sales...- She did.
0:51:44 > 0:51:47- Yep, she absolutely did. - She kept them for herself.
0:51:47 > 0:51:52- Well, yeah, she... - No-one else was doing anything, so it looked like I was hogging it,
0:51:52 > 0:51:57- but other people could make calls, Tom and Natasha made one... - I don't care if you was hogging it
0:51:57 > 0:52:02because it shows that you've got some kind of aggression about you cos you want to win.
0:52:02 > 0:52:05I'm trying to show you, I know you said you're not hearing from me,
0:52:05 > 0:52:09but I'm trying to show you rather than tell you. Then I look over to Tom and I think,
0:52:09 > 0:52:14- "I haven't heard him sell anything". - On this task, my biggest frustration was that
0:52:14 > 0:52:18the people I asked to do certain things which were very important didn't do them.
0:52:18 > 0:52:23I felt like I had one person who didn't listen, wanted to make sure her arse was completely covered.
0:52:23 > 0:52:29- That's not true.- And I had someone who didn't do anything. I don't just want to talk about this task.
0:52:29 > 0:52:33I want you to understand, this is the first time I've been in the boardroom
0:52:33 > 0:52:38- and it's not because I've won every task. - No, that's for sure.- That's for sure.
0:52:38 > 0:52:43I've shown on every single task why I create value for my team.
0:52:43 > 0:52:45Tom, I'm sorry, I think you're making excuses.
0:52:45 > 0:52:49- You have strengths but you have weaknesses. - Melody is brilliant at talking...
0:52:49 > 0:52:53The numbers speak for themselves. This isn't just me saying it.
0:52:53 > 0:52:57You went to a pitch and sold nothing. You carried on and sold nothing.
0:52:57 > 0:53:00In terms of the sales, on my side, we split the ones...
0:53:00 > 0:53:03No, you have no sales.
0:53:03 > 0:53:05- And the ones that I went to see... - No sales.
0:53:05 > 0:53:08- I had no sales, indeed. Correct. - Why?
0:53:08 > 0:53:12- Because he can't sell.- Natasha gave the pitch to the major retailer.
0:53:12 > 0:53:14I didn't make that part of the pitch.
0:53:14 > 0:53:18- When we started... - Tom, can I ask, did you take the appointment seriously?
0:53:18 > 0:53:23Because I heard you say that you flipped a coin to decide who was going to give this pitch.
0:53:23 > 0:53:27- On this pitch...- Did you flip a coin?- We did an equivalent.
0:53:27 > 0:53:33- What did you do?- Erm, we played paper, scissors, stone to decide.
0:53:33 > 0:53:37- What?- That was the fairest way of deciding who should give the pitch.
0:53:37 > 0:53:43- Natasha...- Paper, scissors, stone? What is this? Are we in the school yard here or what?
0:53:43 > 0:53:50Tom, I wanted to give you a chance, because you're alleged to have invented things and sold them
0:53:50 > 0:53:56into great distribution in the past, which is right up my alley. But at the moment,
0:53:56 > 0:54:01there's a great big hole in the ground that you're falling in here, really. Yeah?
0:54:01 > 0:54:06- I'm one of the few people who has run their own business for the last five years.- Tell me about it.
0:54:06 > 0:54:10Get some confidence back into it. What have you done?
0:54:10 > 0:54:15I've created my own product completely from an idea and brought them to market,
0:54:15 > 0:54:18I've done all the patenting for that, all the branding,
0:54:18 > 0:54:22I've been out to China to source the manufacturing, I've created a brand and a product,
0:54:22 > 0:54:27I sold 35,000 to the first distributor in the UK. It was a first start.
0:54:27 > 0:54:30You reckon you're like a mini Dyson, then, do you?
0:54:30 > 0:54:35I believe that I have the potential to be far greater than Dyson and other British inventors.
0:54:36 > 0:54:40All right, listen, Melody, you hijacked the process,
0:54:40 > 0:54:43I think, in this particular case,
0:54:43 > 0:54:48but you did a lot of selling. I like your hunger
0:54:48 > 0:54:55for bulldozing your way through and taking the lion's share of the negotiation.
0:54:55 > 0:54:59And if these two people allowed you to do that, then good luck to you.
0:55:01 > 0:55:08I'm going to let you stay. And I've now got a dilemma as to which one of you two is going.
0:55:10 > 0:55:15Leon, I don't know what you were doing on this task, to be perfectly frank.
0:55:15 > 0:55:20All I've heard from you was you couldn't speak French and you left everything to Melody.
0:55:20 > 0:55:26And Tom, you know, the choosing of the product was wrong.
0:55:26 > 0:55:28That's what I'm disappointed with.
0:55:28 > 0:55:33You should've stuck with your guns because there was only four of you in this team,
0:55:33 > 0:55:37enough for you to actually say, "I don't care, I should stick to my instinct."
0:55:37 > 0:55:41And for that reason, Tom,
0:55:41 > 0:55:45here we are eight weeks down the road and I'm struggling,
0:55:45 > 0:55:49quite frankly, to see how you can stay in this process.
0:55:49 > 0:55:51Right.
0:55:53 > 0:55:57Sheerly from gut instinct,
0:55:57 > 0:56:00I think I've made my mind up.
0:56:06 > 0:56:10Leon, you're fired.
0:56:10 > 0:56:13Thank you for an amazing opportunity, Lord Sugar.
0:56:20 > 0:56:25You might think I'm nuts for letting him stay in this thing.
0:56:25 > 0:56:31I'm letting you stay, Tom, because you have made products, you have sold to retailers before,
0:56:31 > 0:56:36but there isn't much tolerance left for going wrong, OK?
0:56:36 > 0:56:38Take a leaf out of her book, cos she's a tiger.
0:56:38 > 0:56:44She's fighting to win and I don't know whether you are. Back to the house, the pair of you.
0:56:51 > 0:56:55She is ruthless. She'll walk over and tread over anybody.
0:56:55 > 0:57:00She'll eat them up and spit them out for her breakfast. That's what I like about her.
0:57:00 > 0:57:03I think she put the boys to shame today.
0:57:11 > 0:57:15I am really upset that he chose me.
0:57:15 > 0:57:19I really saw myself getting to the finals and actually working with Lord Sugar.
0:57:19 > 0:57:24I'm everything I think he's looking for, so if he's failed to spot that, then it's his loss.
0:57:28 > 0:57:31- What were his sales figures like? - Melody sold 8,000.
0:57:31 > 0:57:34She'll have saved her bacon because of so many sales.
0:57:34 > 0:57:38However, Melody only organised appointments for herself.
0:57:38 > 0:57:41- That's a bit cheeky, isn't it?- Yeah.
0:57:41 > 0:57:45- It's not in the team spirit at all. - This is it.
0:57:46 > 0:57:48- Hello!- Hi.
0:57:48 > 0:57:51Tom!
0:57:53 > 0:57:57He said, "Melody, I see that you've done a lot of high-profile things"
0:57:57 > 0:58:02and then he read out each award I won and he said, "That's commendable".
0:58:02 > 0:58:04Congratulations. Eight in a row!
0:58:04 > 0:58:08- You've put yourself firmly on the radar with that pitch.- Thank you.
0:58:08 > 0:58:12THEY LAUGH Madam wonderful!
0:58:14 > 0:58:18'In the fight for Lord Sugar's quarter-million-pound investment,
0:58:18 > 0:58:21'seven candidates remain.
0:58:23 > 0:58:25'Next time...'
0:58:25 > 0:58:28I want you to create a new brand of biscuit.
0:58:28 > 0:58:34- '..it's crunch time.' - Something's gone wrong and you need an emergency biscuit.
0:58:34 > 0:58:36Biscuits - the new popcorn.
0:58:36 > 0:58:39'But who will crumble?'
0:58:39 > 0:58:41- Any time is treat time. - They're not dogs.
0:58:41 > 0:58:44I have got no other option, unless you've come up with a great idea.
0:58:44 > 0:58:48- We end on a big "Mmm". - OK, but not so cheesy.
0:58:48 > 0:58:52Something fundamentally wrong here. You're fired.
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0:58:57 > 0:59:01E-mail subtitling@bbc.co.uk
0:59:01 > 0:59:02.