0:00:02 > 0:00:04In business, times are tough.
0:00:04 > 0:00:08Investment, hard to come by.
0:00:11 > 0:00:13I am a winner. I'm a fighter, I don't give up easily.
0:00:13 > 0:00:17I've got what it takes to go the distance in business. To be the best, you've got to beat the best.
0:00:17 > 0:00:19When it comes to business,
0:00:19 > 0:00:25I can be like an animal and I will literally roar my way to the top.
0:00:25 > 0:00:30Determined to win the backing they need, 16 ambitious applicants.
0:00:31 > 0:00:34They call me the master puppeteer because I have a habit
0:00:34 > 0:00:37of pulling people's strings and getting them to do what I want.
0:00:37 > 0:00:39I am a control freak.
0:00:39 > 0:00:42I would call myself the Blonde Assassin
0:00:42 > 0:00:44because I let people underestimate me,
0:00:44 > 0:00:46just so I can blow them out of the water.
0:00:47 > 0:00:50To get funding they're after,
0:00:50 > 0:00:53they face the fight of a lifetime.
0:00:53 > 0:00:56When it comes to business, I'm like a shark,
0:00:56 > 0:00:58I'm right at the top of the food chain.
0:00:58 > 0:01:02I'm somebody who will take whatever I want, whenever I want it.
0:01:02 > 0:01:05I truly am the reflection of perfection.
0:01:06 > 0:01:09On offer, 40 years' experience
0:01:09 > 0:01:11and £250,000.
0:01:11 > 0:01:14I've got a product for Lord Sugar that we can take international.
0:01:14 > 0:01:18I believe it's going to be huge and I mean business.
0:01:18 > 0:01:21I run a company that turns over £3.5 million already,
0:01:21 > 0:01:24but I'm not ready to stop there and I firmly believe right now
0:01:24 > 0:01:28that I will be Lord Sugar's business partner.
0:01:29 > 0:01:32Putting his money on the line...
0:01:32 > 0:01:34the boss.
0:01:34 > 0:01:37This is not about the job any more.
0:01:37 > 0:01:40I'm the investor and you are going to make me some money.
0:01:41 > 0:01:44From market stall to market leader,
0:01:44 > 0:01:47Lord Sugar is a global success story.
0:01:47 > 0:01:50Willing to invest when others won't,
0:01:50 > 0:01:54now he's on the hunt for a new business partner.
0:01:54 > 0:01:58This is about me investing £250,000
0:01:58 > 0:02:02and I'm sitting here, thinking which one of you has got the ability
0:02:02 > 0:02:05to run a business in which I'm going to invest.
0:02:05 > 0:02:06Start the car!
0:02:06 > 0:02:08It'll be their plan...
0:02:08 > 0:02:12All we need to do is impress them with the product and the pitch.
0:02:12 > 0:02:16- You ignored me and said, "This is the product, get behind it." - Guys, guys, guys!
0:02:16 > 0:02:17..his money...
0:02:17 > 0:02:20I put you into a piddly little business
0:02:20 > 0:02:23and you've made a complete mess of the figures.
0:02:23 > 0:02:24GLASS SMASHES
0:02:24 > 0:02:28..but to get it, a punishing selection process.
0:02:28 > 0:02:30- Argh!- Oh, my God!
0:02:30 > 0:02:34Basic business principles went right down the drain on this thing.
0:02:34 > 0:02:3616 potential business partners...
0:02:36 > 0:02:38These retailers are huge.
0:02:38 > 0:02:39I'm liking that, mate!
0:02:39 > 0:02:42That's good. That is good. That's clever.
0:02:42 > 0:02:44..12 tough weeks...
0:02:44 > 0:02:46It's the same thing happening again.
0:02:46 > 0:02:48We have an opinion and you just don't like it.
0:02:48 > 0:02:49You was completely out of control,
0:02:49 > 0:02:51you didn't even know what was going on.
0:02:51 > 0:02:53..one life-changing opportunity.
0:02:53 > 0:02:55To me, this is not a game.
0:02:55 > 0:02:58It's into business with The Apprentice.
0:02:58 > 0:03:00You're fired. You're fired.
0:03:00 > 0:03:03This is my boardroom and, by the way, this is my money.
0:03:03 > 0:03:05You're fired.
0:03:21 > 0:03:228am...
0:03:24 > 0:03:26..the boardroom.
0:03:44 > 0:03:47You can go through to the boardroom now.
0:04:10 > 0:04:11Good morning.
0:04:11 > 0:04:13ALL: Good morning, Lord Sugar.
0:04:13 > 0:04:16Welcome into this boardroom.
0:04:16 > 0:04:21Now, a lot of people ask me what would I be doing at your age?
0:04:21 > 0:04:23Where would I be?
0:04:23 > 0:04:27I tell you where I'd be, I'd be that side of the table.
0:04:27 > 0:04:29This is a great opportunity for you.
0:04:30 > 0:04:32This is not about a job any more
0:04:32 > 0:04:37and just to be perfectly clear about this, I'm not looking for a friend.
0:04:37 > 0:04:39If I want a friend, I'll get a dog.
0:04:39 > 0:04:42I'm looking for a partner.
0:04:42 > 0:04:44The Marks to my Spencer.
0:04:44 > 0:04:46The Lennon to my McCartney.
0:04:46 > 0:04:52This is about me investing £250,000 into a business with one of you.
0:04:53 > 0:04:57And I'm expecting you, as the so-called entrepreneurs,
0:04:57 > 0:04:59to make the money for me.
0:04:59 > 0:05:01So, in a way, you're lucky.
0:05:01 > 0:05:04You lucky I'm not over that side of the table
0:05:04 > 0:05:06because, I'll tell you what, I'd win.
0:05:08 > 0:05:13Now, I've had a look at some of your business ideas and,
0:05:13 > 0:05:16here's the point, business ideas that I'm not interested in
0:05:16 > 0:05:19would have been thrown out a long time ago.
0:05:19 > 0:05:21You're here because I'm interested.
0:05:21 > 0:05:23You claim to be entrepreneurs.
0:05:23 > 0:05:26Many of you are in business already
0:05:26 > 0:05:32but I need you to stand up and show me what you lot are made of.
0:05:32 > 0:05:35So I think we'll get down to business now.
0:05:40 > 0:05:44So let me tell you about the first task.
0:05:44 > 0:05:48It is like starting from a blank sheet of paper.
0:05:50 > 0:05:54I want you to start your own print business.
0:05:55 > 0:05:58I'm going to ask you to go out and buy blank material,
0:05:58 > 0:06:02could be T-shirts, could be mugs, it could be mouse mats,
0:06:02 > 0:06:06and then you're going to have to brand up those items
0:06:06 > 0:06:08and sell them to the public.
0:06:08 > 0:06:12The team that has made the biggest amount of profit wins,
0:06:12 > 0:06:14the team that hasn't will lose,
0:06:14 > 0:06:17and in that team, one of you will be fired.
0:06:19 > 0:06:24I will be starting this off with girls versus boys.
0:06:24 > 0:06:26Nick will be following the girls,
0:06:26 > 0:06:29Karen will be following the boys.
0:06:29 > 0:06:30Don't underestimate them.
0:06:30 > 0:06:33As ever, they are my eyes and ears,
0:06:33 > 0:06:35there's not much that they will miss.
0:06:37 > 0:06:39Now some of you may come here with preconceived plans
0:06:39 > 0:06:41of how you're going to play this thing out.
0:06:43 > 0:06:45Let me give you a warning,
0:06:45 > 0:06:50don't try and hide because we are not playing Where's Wally? here.
0:06:50 > 0:06:53I'm not looking for Lord Lucan.
0:06:53 > 0:06:56I'm looking for somebody who is going to put themselves forward
0:06:56 > 0:06:59and show me that they've got the aggression, the nous,
0:06:59 > 0:07:02and the business acumen to be my partner.
0:07:04 > 0:07:07- Is everything clear? - ALL: Yes, Lord Sugar.
0:07:07 > 0:07:10You look like you're sweating over there. You're not nervous, are you?
0:07:10 > 0:07:13- No, not at all.- No, no.
0:07:13 > 0:07:16- You sure?- Yes.
0:07:16 > 0:07:20Right, I'll see you back here in the boardroom and a couple of days time.
0:07:25 > 0:07:29Today, teams must print onto products.
0:07:29 > 0:07:32Tomorrow, sell them on the streets.
0:07:32 > 0:07:34- Boys, I'm Tom. Nice to meet you. - I'm Adam.
0:07:34 > 0:07:36- Hiya, I'm Maria.- Hi, I'm Jane.
0:07:36 > 0:07:38- Nice to meet you.- Katie.
0:07:38 > 0:07:40That was mad in the boardroom, wasn't it?
0:07:40 > 0:07:42- Surreal, wasn't it? - Such an experience.
0:07:42 > 0:07:46But before the battle begins, time to big-up their backgrounds.
0:07:46 > 0:07:50- What do you do? - I've got my own bridal boutique.- Wow!
0:07:50 > 0:07:53- What about you?- I run a fine wine company.- Good man.
0:07:53 > 0:07:55I'm in risk management for a financial firm.
0:07:55 > 0:07:59You can be the figure girl, doing all the figures. That's my weak part.
0:07:59 > 0:08:02I got myself from the Communist block of flats in Bulgaria
0:08:02 > 0:08:04to the top of a skyscraper
0:08:04 > 0:08:06at the heart of the financial City of London.
0:08:06 > 0:08:11I'm shrewd, adaptable, and have that raw business potential.
0:08:11 > 0:08:13I've founded and run two businesses,
0:08:13 > 0:08:15a coffee business and technology business. Yeah.
0:08:15 > 0:08:18Sales basically is what I do.
0:08:18 > 0:08:20'Enthusiasm is a huge asset of mine'
0:08:20 > 0:08:22and I believe it's caught and not taught.
0:08:22 > 0:08:24'I do believe business is'
0:08:24 > 0:08:25actually very, very simple
0:08:25 > 0:08:27and it's made complicated by idiots.
0:08:29 > 0:08:33I manage pubs and restaurants. I've done that since I was about 15 so...
0:08:33 > 0:08:36I'm a great businesswoman. You will never find anyone like me.
0:08:36 > 0:08:37'I'm a bit like Marmite,'
0:08:37 > 0:08:39you either love me or hate me.
0:08:39 > 0:08:40It's going to be one of the two.
0:08:40 > 0:08:43- How about you, Ricky? - I work in the recruitment industry.
0:08:43 > 0:08:46I'm a recruitment manager for the scientific sectors.
0:08:46 > 0:08:48By day, I'm a business superstar
0:08:48 > 0:08:51and by night, I'm also a professional wrestler.
0:08:51 > 0:08:54When I'm in a group with men, I am the alpha male of that group.
0:08:54 > 0:08:55I'll try not to annoy you.
0:08:55 > 0:08:58I think Lord Sugar saw the potential in me, just sat opposite the desk.
0:08:58 > 0:09:00He felt that charisma coming from me.
0:09:03 > 0:09:08Waiting in London's Bayswater, a four-storey town house.
0:09:10 > 0:09:14For the next 12 weeks, it'll be office and home.
0:09:14 > 0:09:17Oh, my God!
0:09:17 > 0:09:19Oh, wow!
0:09:19 > 0:09:22- Way-hey! It's beautiful, innit? - It's nice, yeah.
0:09:23 > 0:09:27- Is that a pool?- It is! - No way!- Is it?- Yeah.
0:09:27 > 0:09:30- I'm Ricky. Nice to meet you. - How are you doing?
0:09:30 > 0:09:32It's never-ending, this, innit?
0:09:32 > 0:09:34Big enough to fit all our egos in, that's for sure.
0:09:36 > 0:09:40Before they begin, both teams need names.
0:09:42 > 0:09:45I was thinking Phoenix because if we have trouble in the next few weeks,
0:09:45 > 0:09:49we'll have to rise from the ashes, rise from the flames.
0:09:49 > 0:09:52- I think Phoenix is a great name. - Phoenix.- Phoenix it is, guys.
0:09:52 > 0:09:54Team Phoenix. High-fives! High-fives!
0:09:57 > 0:10:00Something came to me, a bit random, in my dream last night...
0:10:03 > 0:10:05Sterling.
0:10:05 > 0:10:07Because I think it symbolises...
0:10:07 > 0:10:11It's strong, we are making money, that's what it's about.
0:10:11 > 0:10:14- It's just a strong word, isn't it?- Yeah.- Yeah.
0:10:14 > 0:10:15That's what we are.
0:10:15 > 0:10:20- Right, Sterling? I'm voting Sterling.- OK. It's sorted.
0:10:20 > 0:10:22Next job, pick leaders.
0:10:22 > 0:10:25Is there anyone that wants to be the project manager?
0:10:27 > 0:10:30Anyone screaming out?
0:10:30 > 0:10:32I don't want to be project manager
0:10:32 > 0:10:36because I'd be best used selling on the stall, that's where I'll shine.
0:10:37 > 0:10:40- Guys, this is shocking. - We're going in to win.
0:10:40 > 0:10:42I think we can win the task, guys,
0:10:42 > 0:10:45is anyone at this stage willing to put themselves forward?
0:10:47 > 0:10:50I'll put myself forward if nobody wants to do it.
0:10:50 > 0:10:54I don't really want to do the first week's task, but I will do it.
0:10:54 > 0:10:56- Congratulations.- Top man!- Nice one.
0:10:59 > 0:11:02- 100 percent support from the rest of the team.- OK.
0:11:02 > 0:11:05Running the boys, technology entrepreneur, Nick.
0:11:05 > 0:11:07My mind does work a bit like a computer.
0:11:07 > 0:11:11I rank almost everything in my life, bit like an Excel spreadsheet.
0:11:11 > 0:11:14I think business is all about logic
0:11:14 > 0:11:17and I can think of solutions to complex problems quicker than others.
0:11:17 > 0:11:19Let's go. We'll start with project manager first.
0:11:19 > 0:11:22For the girls, a volunteer...
0:11:22 > 0:11:24I would like to put myself up as project manager.
0:11:24 > 0:11:25..Gabrielle.
0:11:25 > 0:11:27I'm an architect.
0:11:27 > 0:11:30I also literally just opened up a new print and design store.
0:11:32 > 0:11:34All right, I think we'll go with you.
0:11:34 > 0:11:37Is there anybody else that has anything to compete with that?
0:11:37 > 0:11:39I'm happy.
0:11:39 > 0:11:41- OK.- Right, we're sorted.
0:11:41 > 0:11:43I'm not the usual kind of candidate.
0:11:43 > 0:11:47I'm kind of a bit quirky, and being an architect,
0:11:47 > 0:11:49I'm very creative.
0:11:49 > 0:11:51I love to look at things differently
0:11:51 > 0:11:54and use my creativity to make them a success.
0:11:54 > 0:11:56OK, let's go.
0:11:56 > 0:12:00Both teams have catalogues of unbranded products.
0:12:00 > 0:12:04- In here we've got phone covers... - No!- Fridge magnets?- Nope.
0:12:04 > 0:12:08- Little T-shirts?- Yep. - So T-shirts is number one.
0:12:08 > 0:12:11- I think a bag with a nice design. - I think a bag's a shout.
0:12:11 > 0:12:13I think the teddies are quite a good idea.
0:12:13 > 0:12:15Actually, I quite like the idea of a teddy bear.
0:12:15 > 0:12:17- Small bears or big?- Small bears.
0:12:17 > 0:12:20- Big bears are going to stand out more.- I think the smaller bears.
0:12:20 > 0:12:22Just go with the figures that we've got. Smaller bears?
0:12:22 > 0:12:24In making the decision, big bears.
0:12:25 > 0:12:29We need to work out material cost, printing price and sale price
0:12:29 > 0:12:30so we can work out a margin.
0:12:30 > 0:12:34To add value, all the products need printable designs.
0:12:34 > 0:12:37We haven't really discussed what the design will be, have we?
0:12:37 > 0:12:39The design comes second, just the product now.
0:12:40 > 0:12:43I think the design and the brand are all quite important.
0:12:43 > 0:12:48Maybe it could be something different, a bit zany, a bit funky.
0:12:48 > 0:12:51First of all, just work out the margin. It's about the margin.
0:12:51 > 0:12:54Ladies, ladies, ladies! You want to really stand out.
0:12:54 > 0:12:56You want to be like, "This is the T-shirt for you."
0:12:56 > 0:13:00Hold on a second, how much is this going to cost us?
0:13:00 > 0:13:02At the end of the day, it's about making the margin.
0:13:03 > 0:13:06ALL: To Phoenix! Phoenix!
0:13:06 > 0:13:07Midday.
0:13:10 > 0:13:11Both teams split.
0:13:13 > 0:13:16Half to buy at a warehouse
0:13:16 > 0:13:19and half to a print studio.
0:13:20 > 0:13:22For the screen print on the T-shirt,
0:13:22 > 0:13:27we are looking at maybe three animals, monkey, lion and a penguin.
0:13:27 > 0:13:31Targeting families, the girls' design team has an idea for kids.
0:13:31 > 0:13:34We are looking for quite obvious cartoon style.
0:13:34 > 0:13:37The penguin is really easy to draw, just like that,
0:13:37 > 0:13:39face over there, feet on the side.
0:13:40 > 0:13:46Sketching the designs, business development manager, Jade.
0:13:46 > 0:13:48I would describe myself really as a salesperson
0:13:48 > 0:13:51but I have a real creative edge.
0:13:51 > 0:13:55- Aw, I actually quite like it. - I think it's lovely.
0:13:55 > 0:13:58The screen prints are actually going to be all the drawings that I drew.
0:13:58 > 0:14:00I think it looks good. Our team thinks it looks nice.
0:14:00 > 0:14:02It's our kind of little animal family, I'd say.
0:14:04 > 0:14:08- It looks like it's drawn by kids, for kids.- Aw!
0:14:08 > 0:14:09I'm quite good at doing kids' drawings.
0:14:09 > 0:14:10THEY LAUGH
0:14:10 > 0:14:13North London -
0:14:13 > 0:14:18a warehouse packed with unbranded products.
0:14:18 > 0:14:20Don't spend more than £200 on bags.
0:14:20 > 0:14:22Yep, no problem at all.
0:14:24 > 0:14:26The boys, shopping for blank items
0:14:26 > 0:14:29on a tight budget.
0:14:29 > 0:14:33I can give you 100 bags for £100, that's the best I can do.
0:14:33 > 0:14:34That's fine. OK. All right.
0:14:37 > 0:14:40Next, the girls.
0:14:40 > 0:14:42On the look out for kids' products...
0:14:42 > 0:14:48You have a T-shirt, a babygrow and bibs.
0:14:48 > 0:14:50..but with no numbers to go on.
0:14:50 > 0:14:54- How many?- I was thinking if we do 90 T-shirts, that's right, innit?
0:14:54 > 0:14:56No, 80 T-shirts and 30 bibs.
0:14:56 > 0:14:58Look, Gabrielle is the team leader
0:14:58 > 0:15:00so I think she needs to be in on the decision.
0:15:01 > 0:15:02Hi. How are you?
0:15:02 > 0:15:07We are slightly unsure of exactly what we can buy.
0:15:07 > 0:15:11Do you want 80 T-shirts or 90 T-shirts and 30 bibs?
0:15:11 > 0:15:13We're with the designer now.
0:15:13 > 0:15:14So what would you like us to do?
0:15:14 > 0:15:17Um...
0:15:17 > 0:15:20It's really important because otherwise we'll be over budget.
0:15:20 > 0:15:23As soon as I find out, I'm ringing you straight back. Is that fine?
0:15:25 > 0:15:27We're just going to have to make a decision.
0:15:27 > 0:15:30Yeah, that's fine, I've no problem with that, let's go with that.
0:15:32 > 0:15:35£280, please.
0:15:35 > 0:15:40Bought blank for printing, toddler T-shirts, bags and bibs.
0:15:40 > 0:15:42I think Gabrielle is just losing control.
0:15:42 > 0:15:45There's a lot of things that have been brushed over
0:15:45 > 0:15:47because she's a creative person.
0:15:47 > 0:15:50She's an architect. She can draw, that's it, she can draw buildings.
0:15:51 > 0:15:544pm.
0:15:54 > 0:15:57At the boys' design studio...
0:15:57 > 0:15:5915 at 50p is £7.50.
0:16:00 > 0:16:03..figures are still the focus.
0:16:03 > 0:16:04- Hello, guys.- Hello, guys.
0:16:04 > 0:16:07We just want to clarify, what does the logo say?
0:16:07 > 0:16:09Is it a name or is it a design? What is it?
0:16:09 > 0:16:11We haven't come up with the idea yet.
0:16:11 > 0:16:13We're still trying to get the numbers together. Cheers. Bye.
0:16:13 > 0:16:15They haven't done it, they've been there all day.
0:16:15 > 0:16:18- They've got time constraints. - They've been there all day.
0:16:19 > 0:16:21With the clock ticking...
0:16:21 > 0:16:24Guys, we've got half an hour. We need to do this quickly.
0:16:24 > 0:16:29..and tourists as the target, they wheel out the old favourites.
0:16:29 > 0:16:31It's got to be a bus or taxi.
0:16:31 > 0:16:32What I would do is, very simply,
0:16:32 > 0:16:34"THIS IS A" and then a picture of a London bus.
0:16:35 > 0:16:38What about, "IS THIS A?"
0:16:38 > 0:16:41"THIS IS A." You've got it down, don't over complicate it.
0:16:41 > 0:16:44The boys have thought about the cost of the printing plus the margin,
0:16:44 > 0:16:46and they've kept the design really simple,
0:16:46 > 0:16:49but what's different about this? Nothing's different.
0:16:49 > 0:16:53Guys, what about that? Phone box. Or not even... No text, just a phone box.
0:16:53 > 0:16:57The phone box, the red London bus, come on.
0:16:57 > 0:17:01There's got to be more imagination involved in this process than that.
0:17:02 > 0:17:05- Is everyone happy?- Fantastic.
0:17:05 > 0:17:08The buying boys are back.
0:17:08 > 0:17:11We've gone for a Union Jack on the T-shirt for the teddy.
0:17:11 > 0:17:15- On the bags, we've gone for a big London bus with a logo.- Yeah.
0:17:15 > 0:17:17So we've really thought out the box, yeah?
0:17:19 > 0:17:23Both teams have till midnight to print their products.
0:17:23 > 0:17:25If we get all the teddies... We've got a lot to do.
0:17:29 > 0:17:31Real man's job, this one, isn't it?
0:17:31 > 0:17:36Once designs are transferred to screens, printing can start.
0:17:36 > 0:17:39- That's how it should look.- Yeah. I'm happy with that.
0:17:39 > 0:17:43- Van Gogh eat your heart out, that's what I say.- Let's do it.
0:17:44 > 0:17:45- Oh, wow!- Aw!
0:17:45 > 0:17:47Isn't that clever!
0:17:47 > 0:17:4839 to go!
0:17:48 > 0:17:49SHE LAUGHS
0:17:49 > 0:17:53Gabrielle's girls get cracking
0:17:53 > 0:17:57on a range of kids' clothes, bags, and jigsaws.
0:18:03 > 0:18:05Oh, my God!
0:18:05 > 0:18:08It's literally just like that.
0:18:08 > 0:18:10Gabrielle put herself up as project manager
0:18:10 > 0:18:13because she's in the print business.
0:18:13 > 0:18:16And now, her expertise is beginning to show.
0:18:16 > 0:18:17Good stuff!
0:18:17 > 0:18:21But the one that's disappointing me is Katie, she's keeping very quiet.
0:18:21 > 0:18:23Ladies, is everyone working?
0:18:23 > 0:18:25So she'd better start getting involved
0:18:25 > 0:18:29or they'll sense weakness and turn on her.
0:18:29 > 0:18:32- Where is she? Katie!- Katie!
0:18:34 > 0:18:38I'm just getting really annoyed because we are doing everything.
0:18:39 > 0:18:43If you're waiting, can you start packing?
0:18:43 > 0:18:45I'm not waiting, I'm putting this stuff in.
0:18:45 > 0:18:46It's takes as long as it takes.
0:18:48 > 0:18:50As products pile up,
0:18:50 > 0:18:54still no plan how to claw back profits.
0:18:54 > 0:19:0040 bibs... 0.10, and this is just not the best time to be doing sums.
0:19:00 > 0:19:04Anybody in business knows that your margin and your pricing is key.
0:19:04 > 0:19:08If we lose for the sake of £10,
0:19:08 > 0:19:10it's down to her.
0:19:10 > 0:19:14- Plus the £50. You sure you added £50?- Yes.
0:19:14 > 0:19:17OK, we need to work out what we're going to charge people.
0:19:18 > 0:19:21The boys' studio.
0:19:22 > 0:19:25Freshly-printed, patriotic bears...
0:19:25 > 0:19:28- Lovely!- Looking good? - Yeah! I like it.
0:19:28 > 0:19:32..and bags, waiting for red buses.
0:19:32 > 0:19:34Ruined it!
0:19:36 > 0:19:38- I can't work out what we are doing wrong.- Not enough paint that time.
0:19:46 > 0:19:49- Put it in! We'll sell it to a gullible tourist.- Yeah.
0:19:51 > 0:19:53Urgh!
0:19:53 > 0:19:56The printing on the bags has been a little more difficult
0:19:56 > 0:19:58than we first envisaged because it's not a machine,
0:19:58 > 0:20:01we're doing it by hand so the quality is different for each one.
0:20:03 > 0:20:05At the moment, that's a bit of a concern because,
0:20:05 > 0:20:07will we be able to sell them at full price?
0:20:07 > 0:20:08Oh, man! That's knackered that!
0:20:08 > 0:20:11There's no point wasting it, we might as well print on it.
0:20:13 > 0:20:15What can we do with that?
0:20:16 > 0:20:17Ah, there you go!
0:20:25 > 0:20:26Midnight.
0:20:28 > 0:20:30If it was me heading up the graphic design,
0:20:30 > 0:20:34I think I'd have done a bit more. THIS IS A bus?
0:20:34 > 0:20:35I think it's terrible but it's done now.
0:20:44 > 0:20:49Today, teams must sell their printed products to the public.
0:20:49 > 0:20:50Here come the dream team.
0:20:50 > 0:20:54Setting up stall on London's South Bank, the boys.
0:20:54 > 0:20:57Along the back you've got 1011 so that one is wrong.
0:21:02 > 0:21:04Back... Just leave it there.
0:21:07 > 0:21:11Next, a pep talk from project manager, Nick.
0:21:11 > 0:21:15Right, try and hit £325 each for sales today.
0:21:15 > 0:21:18We're going to make the most profit if we sell the teddies at £15.
0:21:18 > 0:21:20That's where the real massive margin is going to be.
0:21:20 > 0:21:23Just before we move on, this is purely from my experience,
0:21:23 > 0:21:25I'm based heavily in sales myself...
0:21:25 > 0:21:27Chipping in, sales manager Stephen.
0:21:29 > 0:21:32If I asked 20 of my friends right now, right now,
0:21:32 > 0:21:33would they buy a bear for £15,
0:21:33 > 0:21:36I'm struggling to pick anyone that would buy that bear at £15.
0:21:36 > 0:21:38That's the situation. So I'm saying,
0:21:38 > 0:21:41I would have the group come to a lower price than that right now,
0:21:41 > 0:21:43if I was to give my input.
0:21:43 > 0:21:45'Stephen stood right next to the team leader,
0:21:45 > 0:21:46'he took control of the meeting.'
0:21:46 > 0:21:49I think if I was project manager, I wouldn't have had that.
0:21:49 > 0:21:53I think Nick was doing a grand job. Why Stephen stepped up, I don't know.
0:21:53 > 0:21:55In terms of starting point, we are agreed on £12, yeah?
0:21:55 > 0:21:57I've made a decision.
0:21:57 > 0:21:59For now, we're sticking with the original price.
0:21:59 > 0:22:00£15 for that.
0:22:02 > 0:22:06Briefing over, half the boys hit the streets.
0:22:06 > 0:22:09- The bottom line is we have to shift this.- Of course.
0:22:10 > 0:22:12Greenwich Market.
0:22:14 > 0:22:17Fixed pitch for the girls' boutique baby stall.
0:22:21 > 0:22:23To push up prices,
0:22:23 > 0:22:27the girls plan to print children's names on T-shirts...
0:22:27 > 0:22:30These are literally all the boxes that you're taking.
0:22:30 > 0:22:33..and take half their stock to London Zoo.
0:22:34 > 0:22:37What we're thinking is, let's put "day out at the zoo" on them.
0:22:37 > 0:22:38What do you think of that?
0:22:38 > 0:22:41I think, "I loved my day out at the zoo" would really sell.
0:22:41 > 0:22:45- Love that idea!- Let's not waste time because it's quite far away.
0:22:48 > 0:22:51The later we take, the more traffic we're going to encounter.
0:22:51 > 0:22:53I agree but we just need to see how we go
0:22:53 > 0:22:56and we can decide to leave if it's taking too long.
0:22:59 > 0:23:02Why are the other team still here? They should be gone!
0:23:06 > 0:23:09You are wasting time! I know how to do this.
0:23:09 > 0:23:12The idea was to take some "I love London zoo" there.
0:23:12 > 0:23:15- That was Gabrielle's decision. - You should go. You're wasting time!
0:23:15 > 0:23:18- Just go!- That's not the point.
0:23:18 > 0:23:2010.50am.
0:23:20 > 0:23:22Finally, it's off to the zoo.
0:23:22 > 0:23:24Where we were slowed down is that
0:23:24 > 0:23:26people insisted on staying and waiting for the press
0:23:26 > 0:23:29to personalise T-shirts before we go to the zoo.
0:23:29 > 0:23:30No, no, no, no!
0:23:30 > 0:23:32We were giving it 20 minutes
0:23:32 > 0:23:34because it was going to give us that extra margin.
0:23:37 > 0:23:40St Pancras International.
0:23:47 > 0:23:48Look at the little teddies!
0:23:48 > 0:23:52Touting teddy bears to tourists, half the boys.
0:23:52 > 0:23:54Can I just show you this teddy bear we are selling today?
0:23:54 > 0:23:57- He's a lovely bear. Have you felt him?- Yeah.
0:23:57 > 0:24:00- These are £15. - I don't have pounds.
0:24:00 > 0:24:03Would you like to take Jack home?
0:24:03 > 0:24:05Can you see Jack in Paris, on the Champs Elysees?
0:24:05 > 0:24:07I don't think so, no.
0:24:07 > 0:24:08The bears aren't selling.
0:24:08 > 0:24:10I am going to question the price of these bears.
0:24:10 > 0:24:13I'm going to make a decision, just give me a yes or no.
0:24:13 > 0:24:16We are going to drop the price of the bear.
0:24:16 > 0:24:19Are you happy taking responsibility for that? If so, go ahead.
0:24:19 > 0:24:21Let's not worry about responsibility,
0:24:21 > 0:24:23let's get on with selling these products.
0:24:23 > 0:24:25Try and get a higher price, but OK.
0:24:25 > 0:24:27The idea of selling a teddy bear for £15
0:24:27 > 0:24:31is something that the general public and the tourists haven't taken to.
0:24:31 > 0:24:32Nick is trying to cover himself
0:24:32 > 0:24:34but that doesn't interest me.
0:24:34 > 0:24:36I'm just interested in winning this task.
0:24:36 > 0:24:38Lunch time.
0:24:40 > 0:24:43At the girls' stall, the kiddie clothes are selling.
0:24:45 > 0:24:47- Let me just get you some change. - Thank you.
0:24:47 > 0:24:52Lovely ladies! Come over. I love you, thank you!
0:24:54 > 0:24:56Would you like to enter your pin for me, please?
0:24:56 > 0:24:59You look lovely.
0:24:59 > 0:25:01Jade, who studied graphics at college,
0:25:01 > 0:25:06came up with some very charming free sort of illustrations of a lion,
0:25:06 > 0:25:10a tiger and in-between them, a very worried-looking penguin.
0:25:10 > 0:25:12I think her design is smashing
0:25:12 > 0:25:15and it's not me alone who likes them, the mums like them.
0:25:15 > 0:25:18Why? Because they're buying them.
0:25:18 > 0:25:20This one. That's no problem.
0:25:22 > 0:25:26Products with a personal touch are proving popular.
0:25:27 > 0:25:30For personalisation, we add an extra £5.
0:25:30 > 0:25:33- Could we have Will, Ed, Cath? - Yes.
0:25:34 > 0:25:36Lovely! Look at that, isn't that cute?
0:25:38 > 0:25:41That suits your eyes.
0:25:41 > 0:25:43I hope you enjoy that, Rory!
0:25:46 > 0:25:49How far would you say we are off now?
0:25:49 > 0:25:53Gridlocked, the rest of the girls.
0:25:54 > 0:25:56Just checking how you guys are doing.
0:25:56 > 0:25:59We've been stuck in traffic this whole time.
0:25:59 > 0:26:02Right. So you've just got to the zoo now?
0:26:02 > 0:26:04We are still driving. We're going now.
0:26:04 > 0:26:06We're still in the car.
0:26:06 > 0:26:10Just to clarify, you've not actually reached the zoo yet?
0:26:10 > 0:26:11ALL: No!
0:26:13 > 0:26:14OK.
0:26:15 > 0:26:17At last, London Zoo.
0:26:22 > 0:26:27With half the day gone, the girls prowl for parents with prams.
0:26:27 > 0:26:32- We have to just take it in turns, OK?- I'll handle this one.
0:26:32 > 0:26:35- Hello! How's your day going? - Good, thank you.
0:26:35 > 0:26:37Can I interest you in some products that we made?
0:26:37 > 0:26:40They are our own design and we're selling them today.
0:26:40 > 0:26:42- There you go.- Thank you.
0:26:42 > 0:26:45Leading the hunt, risk management analyst Bilyana.
0:26:45 > 0:26:50Could I interest you in our organic cotton hand-pressed T-shirts?
0:26:50 > 0:26:52Are we not taking this in turns?
0:26:52 > 0:26:55Just £6. Your favourite animals.
0:26:55 > 0:26:57I keep spotting a family and then she runs up and does it so...
0:26:57 > 0:27:00No, that's not fair. We are taking it in turns.
0:27:00 > 0:27:02She needs to cop onto herself.
0:27:02 > 0:27:03It's the funky zoo crew.
0:27:03 > 0:27:06She's talking to kids that don't have money on them.
0:27:06 > 0:27:08She's wasting our time. We can only go one at a time.
0:27:08 > 0:27:11You just had your sale, so you need to give the next person a chance.
0:27:11 > 0:27:14- That was an amazing opportunity, though.- No, it wasn't.
0:27:14 > 0:27:16Kids don't have money on them.
0:27:16 > 0:27:18We decided we would take turns
0:27:18 > 0:27:21to use everybody's strengths in sales but Bilyana is definitely
0:27:21 > 0:27:24sort of diving in there and taking over other peoples' sales.
0:27:24 > 0:27:26Good afternoon, madam. How's your day going?
0:27:26 > 0:27:28Sorry, we are accosting you.
0:27:28 > 0:27:30Would you like a jigsaw, honey?
0:27:30 > 0:27:33We don't want to be behaving like animals in the zoo.
0:27:34 > 0:27:38- We have a lion... - Hey! Let's have a look at this!
0:27:38 > 0:27:39We've got a jigsaw going on here.
0:27:39 > 0:27:43My God, I feel so stressed! Should we go in Penguin Beach?
0:27:45 > 0:27:46The South Bank.
0:27:46 > 0:27:49These were £6, they are now £5. These were £15, they're now £10.
0:27:49 > 0:27:52- A pair.- A pair? Fantastic!
0:27:52 > 0:27:55With prices dropped, tourist trade is brisk.
0:27:55 > 0:27:57Thank you very much. Nice doing business with you.
0:27:57 > 0:28:00Hi, guys. It looks like we might sell out in the next hour.
0:28:00 > 0:28:03Get hands to the pump and go and sell what you've got.
0:28:03 > 0:28:04We'll get rid of this lot.
0:28:05 > 0:28:09Running out time, the boys look for bulk sales.
0:28:09 > 0:28:12The unique perspective of these are the branding on the front.
0:28:12 > 0:28:16Doing the deal, refrigeration entrepreneur Azhar.
0:28:16 > 0:28:18I'll do 20 at £3.
0:28:18 > 0:28:2220 at £3.50. Take the whole stock, £3.50.
0:28:23 > 0:28:27- Done.- That's a good mark-up. - Fantastic. You're a gem. Come on.
0:28:27 > 0:28:30Thank you very much. Cheers.
0:28:32 > 0:28:37There is a daddy with a little baby over there that I want to attack.
0:28:37 > 0:28:41At the zoo, sales refuse to take off.
0:28:41 > 0:28:44- Look at that, it goes with your dress perfectly!- No, thank you.
0:28:44 > 0:28:46All right, thanks a lot.
0:28:48 > 0:28:50We are not selling great at all
0:28:50 > 0:28:53and stress is beginning to come across in the group.
0:28:53 > 0:28:55Try and calm down. These are baby products.
0:28:55 > 0:28:57We were on one side and you run over.
0:28:57 > 0:29:00So it's not like we are ignoring our own advice.
0:29:00 > 0:29:02Just stop bickering. Come on. Where are we going?
0:29:02 > 0:29:04Hi, everyone!
0:29:04 > 0:29:05'I know this area quite well
0:29:05 > 0:29:07'so I already have a couple of shops in mind.'
0:29:07 > 0:29:09I think we should leave the zoo and go
0:29:09 > 0:29:12and try to make some sales to the trade.
0:29:13 > 0:29:15You know the shops round here. Are they very posh?
0:29:15 > 0:29:19- That's what I'm saying.- OK, we'll go on your local knowledge.
0:29:20 > 0:29:21Guys, a serious point.
0:29:21 > 0:29:24This is not just the short road, this goes on a good mile.
0:29:24 > 0:29:27We are not near any shops, do you think there's shops down here?
0:29:27 > 0:29:29I know where the shops are.
0:29:29 > 0:29:33You're sure that this very long street, that I remember,
0:29:33 > 0:29:35is not a very long street?
0:29:35 > 0:29:37No, I'm sure.
0:29:37 > 0:29:39- OK, let's run.- Yeah.
0:29:43 > 0:29:44Greenwich.
0:29:44 > 0:29:4630 minutes to go.
0:29:46 > 0:29:49- We are ready to go sell everything. - Let's go!
0:29:52 > 0:29:56Gabrielle's girls run for the retailers.
0:29:56 > 0:29:59Every single item £2.40...
0:29:59 > 0:30:01- £2.20 and that's...- Deal!
0:30:01 > 0:30:05Deal. Let's shake on it.
0:30:05 > 0:30:07So £163.20, please.
0:30:08 > 0:30:11Get rid of it! You have to get rid of it! 12 minutes!
0:30:11 > 0:30:1350 pence a bag now. Last few bags!
0:30:13 > 0:30:15Thank you very much, sir.
0:30:15 > 0:30:17We need some change fast, fast, fast!
0:30:19 > 0:30:22I don't know where I'm going here. Where are we going?
0:30:22 > 0:30:24Bilyana, where we going from here?
0:30:26 > 0:30:28We've got some products here that we want to show you
0:30:28 > 0:30:30and see if you're interested in buying.
0:30:30 > 0:30:32We can do a really good deal for you.
0:30:32 > 0:30:36The same pattern that in the T-shirt is in the jigsaws.
0:30:36 > 0:30:38We've also got some bags.
0:30:38 > 0:30:41I wouldn't give you an answer today. I would have to think about it.
0:30:41 > 0:30:45We only have a few left and we're prepared to give you a good deal.
0:30:45 > 0:30:49You have the pet store next to you, you have the park,
0:30:49 > 0:30:51these are going to go so well.
0:30:51 > 0:30:54THEY ALL TALK AT ONCE
0:30:54 > 0:30:57They've been going really well today at the zoo.
0:30:57 > 0:30:59I don't like buying under pressure or stress.
0:30:59 > 0:31:01Let's go, guys. We are wasting time.
0:31:03 > 0:31:06Girls, I really don't appreciate that.
0:31:06 > 0:31:09It's not a good idea to come in and barricade someone.
0:31:09 > 0:31:12- You put her under tremendous pressure.- I genuinely apologise.
0:31:12 > 0:31:15Can I just offer again my sincere apologies?
0:31:15 > 0:31:16We were too pushy and I'm really sorry.
0:31:16 > 0:31:19Did you realise the last thing that you said?
0:31:19 > 0:31:22- "We're wasting time, onto the next one." One of you did.- I did.
0:31:22 > 0:31:245pm.
0:31:25 > 0:31:28Lord Sugar's first business test is over.
0:31:29 > 0:31:31Did you sell everything?
0:31:31 > 0:31:33ALL: No.
0:31:33 > 0:31:35If the other team have tried as hard as we have
0:31:35 > 0:31:37and sold as hard as we have, we've won this.
0:31:37 > 0:31:41But for the boys, an unhappy customer.
0:31:41 > 0:31:44Basically, these have marks on.
0:31:44 > 0:31:47There's 10 and they all have imperfections.
0:31:47 > 0:31:49You've got stains here, stains here.
0:31:49 > 0:31:51You've got ones that are really, really faded
0:31:51 > 0:31:54or overprinted and messed. It's so unprofessional.
0:31:54 > 0:31:56I do apologise. I can assure you,
0:31:56 > 0:31:59it's not our intention to sell you any seconds or returned merchandise.
0:31:59 > 0:32:02They've sold some of their product that quite frankly
0:32:02 > 0:32:04deserves to be nowhere other than the bin.
0:32:04 > 0:32:06They think they can get away with it
0:32:06 > 0:32:08but they haven't got away with it.
0:32:08 > 0:32:11And now, they are in the embarrassing situation of having to refund
0:32:11 > 0:32:14a customer's money and go away with their tail between their legs
0:32:14 > 0:32:18and, quite frankly, that's where it deserves to be.
0:33:06 > 0:33:08You can go through to the boardroom now.
0:33:37 > 0:33:40- Good morning. - ALL: Good morning, Lord Sugar.
0:33:43 > 0:33:46The idea behind most businesses is very simple
0:33:46 > 0:33:49and you couldn't get nothing simpler than this.
0:33:49 > 0:33:52I told you to go and buy blank items
0:33:52 > 0:33:57and then you added some value to it and hopefully you made a profit.
0:33:57 > 0:34:01We'll start with the gentlemen's team.
0:34:01 > 0:34:05You came up with the name Phoenix, I understand. Whose idea was that?
0:34:05 > 0:34:07That was my idea, Lord Sugar.
0:34:07 > 0:34:11In life as in business, you're going to face some adversity along the way
0:34:11 > 0:34:14and if that situation arises, we'll be rising from the ashes.
0:34:14 > 0:34:18OK. It's not a bad name, I suppose.
0:34:18 > 0:34:20- So project leader?- Myself.
0:34:20 > 0:34:22Anybody else put themselves forward other than you?
0:34:22 > 0:34:26No, we had an embarrassed moment when none of us put ourselves forward.
0:34:26 > 0:34:29I'm not sure how long it lasted for but I decided to put myself forward
0:34:29 > 0:34:30because we needed a project manager.
0:34:30 > 0:34:32I read in the CVs,
0:34:32 > 0:34:35Azhar, you said you'd be project manager of all the tasks.
0:34:35 > 0:34:39Stephen says, "I'll put myself forward," and they all went shtoom.
0:34:39 > 0:34:41When it came to it, you did it, that's right?
0:34:41 > 0:34:44That's right. I'm happy to be project manager on any task.
0:34:44 > 0:34:45I think before you got the words finished,
0:34:45 > 0:34:47"I'll do it if no-one else will,"
0:34:47 > 0:34:49everyone had jumped up and congratulated you, Nick.
0:34:50 > 0:34:55Right, so anyway, bearing in mind he stuck himself in the deep end,
0:34:55 > 0:34:56how was he as a team leader?
0:34:56 > 0:34:59I've got a lot of respect for him stepping forward.
0:34:59 > 0:35:00He stepped up to the mark.
0:35:00 > 0:35:04OK, so what were your products? Have you got them over here?
0:35:05 > 0:35:08- He's called Jack. - Jack the bear. Nice Jack.
0:35:08 > 0:35:10I see. Don't look like much thought
0:35:10 > 0:35:12has gone into the design here, does it?
0:35:12 > 0:35:15- That's it, the bus, is it? - That is it, yeah.
0:35:17 > 0:35:21You spend a lot of time talking about profit, costs, margin,
0:35:21 > 0:35:24and the design very much was the second focus.
0:35:24 > 0:35:26I am embarrassed about the design.
0:35:26 > 0:35:30The design team wasn't too heavily taxed, let's put it that way.
0:35:30 > 0:35:34You spent all your time talking about margins, instead of design.
0:35:34 > 0:35:36What was your margin philosophy?
0:35:36 > 0:35:40- We were selling him for £15... - What, that? For £15?
0:35:40 > 0:35:42You weren't in Bond Street, by any chance?
0:35:42 > 0:35:45We weren't in Bond Street, no. We dropped it very quickly to ten.
0:35:45 > 0:35:46That's a very good margin,
0:35:46 > 0:35:51but the woman you sold some bags to rejected the whole lot, in the end.
0:35:51 > 0:35:52There was an issue with that.
0:35:52 > 0:35:56Of course, you can have the greatest margin in the world,
0:35:56 > 0:35:59but if the end punter doesn't want to buy your product,
0:35:59 > 0:36:01- it's meaningless, isn't it?- Yep.
0:36:02 > 0:36:05Let's move over to the ladies' team.
0:36:05 > 0:36:09I understand that you got yourself a team name called Sterling?
0:36:09 > 0:36:11- Yes, that's correct. - How did that come about?
0:36:11 > 0:36:13I actually dreamt it the night before.
0:36:13 > 0:36:15My friend gave me the idea in a dream.
0:36:15 > 0:36:19Right. Sounds very professional(!)
0:36:19 > 0:36:21GIGGLING
0:36:21 > 0:36:24Sterling, then. Sterling, it is. And your team leader?
0:36:24 > 0:36:27- That was myself.- Right, Gabrielle.
0:36:27 > 0:36:31I saw on your CV that you're going to open a print firm afterwards.
0:36:31 > 0:36:32This task was a really good experience.
0:36:32 > 0:36:36Anybody else put themselves forward to be the team leader?
0:36:37 > 0:36:39When somebody's got that expertise,
0:36:39 > 0:36:41why wouldn't we let her take the lead?
0:36:41 > 0:36:44I preach that all the time. The person who is an expert
0:36:44 > 0:36:48in the particular task should put themselves forward, fair enough.
0:36:48 > 0:36:50Good team leader or not?
0:36:50 > 0:36:52I think she was probably a little bit flustered
0:36:52 > 0:36:58by the fact she had lots of very strong women underneath her,
0:36:58 > 0:37:00which thought anyone would be, even the guys.
0:37:00 > 0:37:05- OK, so these are the designs, yeah? - Yeah.
0:37:05 > 0:37:07- Who did the design, who did these things here?- It was Jade.
0:37:07 > 0:37:10- What is it, your own graphics? - Our own design, yes.
0:37:10 > 0:37:13- That's very good!- It's very good.
0:37:13 > 0:37:16I hand drew it and then we just scanned it into the computer.
0:37:16 > 0:37:18Really? That's good!
0:37:18 > 0:37:20You can have that one on us!
0:37:20 > 0:37:21THEY LAUGH
0:37:21 > 0:37:22So these were your designs.
0:37:22 > 0:37:25How did you get on with the selling? Everybody sold?
0:37:25 > 0:37:28What I delegated to everyone was actually to sell.
0:37:28 > 0:37:31Jane had a bigger job than that in the sub team.
0:37:31 > 0:37:34She was to relay back all figures back to me...
0:37:34 > 0:37:38I wasn't actually officially put in charge of the sub team.
0:37:38 > 0:37:41I had taken over, because nobody had done anything on the finance side.
0:37:41 > 0:37:45- You took charge, is that what you're saying?- Well, basically.
0:37:45 > 0:37:46It just needed to be done.
0:37:50 > 0:37:53You know what? I think it's time now for me to get some numbers.
0:37:57 > 0:38:02- So, starting, Nick, with the ladies' team.- Yup.
0:38:02 > 0:38:06Team Sterling. Total sales, £690.60,
0:38:06 > 0:38:11minus the total spend of £475.80.
0:38:11 > 0:38:15That gave them a profit of £214.80.
0:38:17 > 0:38:18£214 profit.
0:38:20 > 0:38:22And Karen, for the boys?
0:38:24 > 0:38:26Total sales came to
0:38:26 > 0:38:31£1,015.60
0:38:31 > 0:38:34and you spent £399.40 in printing and products,
0:38:34 > 0:38:41- leaving your profit of £616.20. - £616.
0:38:41 > 0:38:44- Well done, guys.- Well done.
0:38:47 > 0:38:52Well, it's very good. Very good for the first task.
0:38:52 > 0:38:56I've laid in an art-inspired reception for you back at the house.
0:38:56 > 0:39:00So help yourself to canapes and cocktails
0:39:00 > 0:39:02and I'll see you on the next task. Off you go.
0:39:02 > 0:39:04- Thanks, Karen.- Thanks, Nick. - Thank you, guys.
0:39:06 > 0:39:08THEY LAUGH AND CHEER QUIETLY
0:39:10 > 0:39:13Well done, guys.
0:39:15 > 0:39:17ALL: We did it!
0:39:19 > 0:39:22Well, I think you need to go away
0:39:22 > 0:39:24and discuss this amongst yourselves,
0:39:24 > 0:39:28because at least one of you will be leaving this process today.
0:39:28 > 0:39:30ALL: Thank you.
0:39:40 > 0:39:42One, two, three, Phoenix!
0:39:45 > 0:39:48Well, boys, we won our first task and we got a night on the tiles.
0:39:48 > 0:39:49THEY LAUGH
0:39:58 > 0:40:00We pulled in the same direction.
0:40:00 > 0:40:03They had eight people that went in eight different directions.
0:40:03 > 0:40:06- That's what won the task. - Yeah, we got a really good bond.
0:40:06 > 0:40:08Some serious bromance going on.
0:40:08 > 0:40:09THEY LAUGH
0:40:09 > 0:40:13- To Team Phoenix! - ALL: Team Phoenix! Cheers!
0:40:17 > 0:40:21I'm so sorry that we are all in this horrible position,
0:40:21 > 0:40:23but you just didn't do enough.
0:40:23 > 0:40:26Some decisions weren't made quickly enough.
0:40:26 > 0:40:29On the second day, we didn't leave early enough for the zoo.
0:40:29 > 0:40:31I kept saying, it's an hour away
0:40:31 > 0:40:34and if we catch traffic, it's going to take even longer.
0:40:34 > 0:40:38- On the second day, we were held back...- You're speaking up now?
0:40:38 > 0:40:39Now you've got something to say?
0:40:39 > 0:40:44Yes, because I'm really angry. I'm not speaking, I'm shouting now.
0:40:44 > 0:40:45Shut up!
0:40:45 > 0:40:47'The team lost because Gabrielle
0:40:47 > 0:40:51'didn't take critical decisions fast enough.'
0:40:51 > 0:40:54We voted her based on her expertise in the field,
0:40:54 > 0:40:57'However, she didn't come across as an expert at all'
0:40:57 > 0:40:59and I think she should be fired.
0:40:59 > 0:41:02'If I'm dragged back in, I will fight'
0:41:02 > 0:41:03very, very strongly,
0:41:03 > 0:41:07because I know that I am not to blame for the failure of this task.
0:41:08 > 0:41:10'I'm really gutted'
0:41:10 > 0:41:13to be going back to the boardroom. I really believe
0:41:13 > 0:41:16'everyone tried their best, but I guess in the boardroom'
0:41:16 > 0:41:19I'll actually find out who was responsible.
0:41:46 > 0:41:48PHONE RINGS
0:41:48 > 0:41:51You can go through to the boardroom now.
0:42:04 > 0:42:07Well...
0:42:07 > 0:42:10I trust you've had a chat amongst yourselves
0:42:10 > 0:42:13and each of you have some kind of idea in your mind
0:42:13 > 0:42:18as to what has gone wrong. Where do you want to start?
0:42:18 > 0:42:21From my point of view, the guys were very focused on their margins.
0:42:21 > 0:42:24They were focused on how many products they were going to buy
0:42:24 > 0:42:26and what they were going to make. We didn't do that.
0:42:26 > 0:42:28That's called strategy, Jane.
0:42:28 > 0:42:30I know that and I'm saying we didn't do that.
0:42:30 > 0:42:34So you're saying it was a bit of a free for all, was it?
0:42:34 > 0:42:36No, it wasn't. It was left and I did it.
0:42:36 > 0:42:39Pricing strategy was sorted out after we done the design
0:42:39 > 0:42:41and once we knew how much we had,
0:42:41 > 0:42:44so really there was no set strategy.
0:42:44 > 0:42:47- No strategy, is that what you are saying?- None.
0:42:47 > 0:42:51I do admit... The first couple of hours... It was mental for me.
0:42:51 > 0:42:54I think our problem was sales.
0:42:54 > 0:42:56Our mark-up obviously wasn't high enough.
0:42:56 > 0:42:58We could have pushed it higher.
0:42:58 > 0:43:00There was 93 items
0:43:00 > 0:43:02out of your 250 left over.
0:43:02 > 0:43:05- Yeah.- 40% of what you decided to make.
0:43:05 > 0:43:08Do you have 40% of your stock left over in your restaurant every day?
0:43:08 > 0:43:15- Not in any way, shape or form. - Do you ever have 40% of your stuff left over?- No.- No.
0:43:15 > 0:43:18The Greenwich mob sold £440 worth.
0:43:18 > 0:43:23The London Zoo team sold £225 worth.
0:43:23 > 0:43:28There seems to be a period of non-selling
0:43:28 > 0:43:34- due to great distance and location. - There was a trudge across London? - Yes, there was.
0:43:34 > 0:43:36NICK: They got to a shop and attacked the shopkeeper,
0:43:36 > 0:43:39who was so affronted by their sales approach,
0:43:39 > 0:43:41that she wouldn't buy anything.
0:43:41 > 0:43:46She couldn't stand being cornered by a pack of baying hyenas.
0:43:46 > 0:43:49I was absolutely adamant to Bilyana that this was a long walk.
0:43:49 > 0:43:52Bilyana was pretty adamant she knew the shops and she knew
0:43:52 > 0:43:55they would buy them and we pushed on that point, including Jane.
0:43:55 > 0:43:59I sent Bilyana to London Zoo was because she knew the area very well.
0:43:59 > 0:44:03Right, I think it's my time to say something now.
0:44:03 > 0:44:05On the second day, I was sent to the zoo
0:44:05 > 0:44:08because I really do know the area quite well and I promise you,
0:44:08 > 0:44:11I took them to the closest available shop.
0:44:11 > 0:44:14Well, the closest available shops to the Regent's Park Zoo
0:44:14 > 0:44:16is down the road in Camden Town.
0:44:16 > 0:44:21No, Camden Town is further. It's further from London Zoo, Lord Sugar.
0:44:21 > 0:44:24- But anyhow... - I drive past it every day. Anyway...
0:44:24 > 0:44:26Yes, exactly, anyway.
0:44:26 > 0:44:29The majority of the problems are definitely the result
0:44:29 > 0:44:30of bad management, initially.
0:44:30 > 0:44:34What happened was, some decisions weren't made quickly enough,
0:44:34 > 0:44:37so we were held back at Greenwich Market, because Gabrielle,
0:44:37 > 0:44:41backed by Jane, was keeping us there, because she wanted to have
0:44:41 > 0:44:44some items personalised before we go and sell them to the zoo.
0:44:44 > 0:44:48These 20 minutes were critical in terms of catching lunchtime traffic
0:44:48 > 0:44:50and being delayed even more...
0:44:50 > 0:44:55Just as critical as the 20 minutes we spent walking across a park?
0:44:55 > 0:44:58I kept saying that it takes an hour to get to the zoo.
0:44:58 > 0:45:00We were caught in traffic, we ran out of time.
0:45:00 > 0:45:03Bilyana, I've looked at what your background is.
0:45:03 > 0:45:06It's all to do with financial services with risk management.
0:45:06 > 0:45:08Were you focused on margins or what?
0:45:08 > 0:45:11I understood the importance of the margins and I sincerely thought
0:45:11 > 0:45:14this is not something to get involved in straight away.
0:45:14 > 0:45:16We have three women with businesses.
0:45:16 > 0:45:20If I was experienced in finances,
0:45:20 > 0:45:21I would be straight in there
0:45:21 > 0:45:24to prove I can do it and I'm good at what I do.
0:45:24 > 0:45:27Risk analysis, if that's your speciality... Can I just...
0:45:27 > 0:45:29..Primrose Hill was very risky to go,
0:45:29 > 0:45:31but you still insisted that we went.
0:45:31 > 0:45:36OK. Jade, you did the design. Is that right?
0:45:36 > 0:45:39I did the design, I did print, I sold,
0:45:39 > 0:45:41I think that I was a key member in the team.
0:45:41 > 0:45:43Who didn't pull their weight, in your opinion?
0:45:43 > 0:45:45It's really hard to say who didn't pull their weight.
0:45:45 > 0:45:50I wasn't with Katie, so I don't know what she did.
0:45:50 > 0:45:52OK, Katie, what did you do?
0:45:52 > 0:45:56Well, I was a fantastic team player. I got involved at every point.
0:45:56 > 0:45:59I made lots of sales, I got my hands dirty at every point...
0:45:59 > 0:46:02You made lots of sales?
0:46:02 > 0:46:05I did sell, but people jumped in on my sales.
0:46:05 > 0:46:07I thought you were sort of missing, really.
0:46:07 > 0:46:10I struggled to get a word in edgeways a lot.
0:46:10 > 0:46:13For me, I'd put my professionalism probably above putting my neck
0:46:13 > 0:46:17on the line, I suppose, because I'm not going to shout over people,
0:46:17 > 0:46:22in order to get my voice heard. It's just not what I want to do.
0:46:24 > 0:46:26Look, ladies, we could go on all night here.
0:46:26 > 0:46:28You know the next part of this process.
0:46:28 > 0:46:33Gabrielle, which two people are you bringing back in this boardroom now?
0:46:33 > 0:46:34Bilyana...
0:46:36 > 0:46:37..and Katie.
0:46:37 > 0:46:40Right, OK.
0:46:40 > 0:46:43You five ladies go back to the house and I'll see you on the next task.
0:46:43 > 0:46:45ALL: Thank you, Lord Sugar.
0:46:51 > 0:46:56OK, look. I'm going to have a chat with Nick and Karen.
0:46:56 > 0:46:58I'd just like you to step outside for one more moment.
0:46:58 > 0:47:01When you come back in here,
0:47:01 > 0:47:04one of you is leaving the process, OK?
0:47:10 > 0:47:13Well, a fiery bunch of ladies there,
0:47:13 > 0:47:14in particular, Bilyana.
0:47:15 > 0:47:19Clearly she's rubbed them up the wrong way but, on the other hand,
0:47:19 > 0:47:22she's got some excellent credentials.
0:47:22 > 0:47:25- She's not here to win a popularity contest.- Exactly.
0:47:25 > 0:47:26- She's here as a businesswoman.- Yeah.
0:47:28 > 0:47:29And Gabrielle, well, she seems
0:47:29 > 0:47:32a very nice, kind of, pleasant girl,
0:47:32 > 0:47:35but some of the people are saying that she didn't give any direction.
0:47:35 > 0:47:38That's the price, that's what you have got to sell it for,
0:47:38 > 0:47:39this is the margin I want.
0:47:41 > 0:47:44And Katie, well...
0:47:44 > 0:47:47I think it's you that is not quite sure what she's been up to...
0:47:47 > 0:47:50- Slow off the blocks. - ..and you're my eyes and ears.
0:47:50 > 0:47:53She didn't have the force of character to break through, actually.
0:47:55 > 0:47:57PHONE RINGS
0:47:57 > 0:47:59You can go through to the boardroom now.
0:48:16 > 0:48:17Well, Gabrielle,
0:48:17 > 0:48:23you've brought in Katie and Bilyana. Erm...
0:48:23 > 0:48:26I think it's reasonable for you to explain why, first of all.
0:48:26 > 0:48:30OK. Erm...Katie because maybe you did pull your weight,
0:48:30 > 0:48:34but I myself did not see that and I'm just going on what
0:48:34 > 0:48:37everyone else has told me.
0:48:37 > 0:48:41- And Bilyana, making everyone waste a lot of time.- OK.
0:48:41 > 0:48:45So, Bilyana, it doesn't take a brain surgeon to work out that
0:48:45 > 0:48:48there seems to be a, kind of, general despondency towards you, OK?
0:48:50 > 0:48:55Now, I'm a very fair person, and I have seen enough times in this
0:48:55 > 0:49:01boardroom people trying to gang up on someone, in order to place blame.
0:49:01 > 0:49:04I'm too long in the tooth to fall for all that nonsense.
0:49:04 > 0:49:07There's got to be a reason for it. Have you got any idea what it is?
0:49:07 > 0:49:11Lord Sugar, I'm so pleased that you picked up on that straight away,
0:49:11 > 0:49:16because I felt that throughout, I have been increasingly sidelined
0:49:16 > 0:49:20for totally the wrong reasons, but most of all, the main reason is
0:49:20 > 0:49:21I wasn't as loud as some of the others
0:49:21 > 0:49:27and was consistently making good points, but failing to enforce them.
0:49:27 > 0:49:31Lord Sugar, as you can see from my title, I'm in risk management.
0:49:31 > 0:49:36My role within the bank is - analyse the risks and do something about them.
0:49:36 > 0:49:39- Right?- This is exactly how I approached this task.
0:49:39 > 0:49:44Bilyana, you're sitting there talking like a city strategist
0:49:44 > 0:49:45where this is two-bob outing.
0:49:45 > 0:49:49Go and buy a bit of stuff, print your name on it
0:49:49 > 0:49:51and flog it to people in the street.
0:49:51 > 0:49:53That's what really annoyed me...
0:49:53 > 0:49:56This is not a takeover of Goldman Sachs here.
0:49:56 > 0:49:59- This is simple stuff, right? - I completely agree.
0:49:59 > 0:50:01I think it was a no-brainer
0:50:01 > 0:50:04and Gabrielle failed to take time critical decisions. I was worried
0:50:04 > 0:50:08about her management skills, I was worried about her decision-making.
0:50:08 > 0:50:10Why were you worried about her?
0:50:10 > 0:50:14Because she wasn't taking the important decisions fast enough.
0:50:14 > 0:50:17- She wasn't leading the group. - I was very much in control!
0:50:17 > 0:50:20I never had an argument with anyone, I made sure that everyone
0:50:20 > 0:50:23that was under my eye worked to the very maximum.
0:50:23 > 0:50:28They worked to the best, they worked till there was blood, sweat and tears...
0:50:28 > 0:50:32I was part of that team from day one so you are contradicting yourself.
0:50:32 > 0:50:34And that was fantastic, but...
0:50:34 > 0:50:37That was fantastic, however, you can't use also as an excuse,
0:50:37 > 0:50:40"I've got a small voice, nobody listens to me!"
0:50:40 > 0:50:43I have a small voice, but everybody respected me,
0:50:43 > 0:50:46everyone that was under my eye at least listened to me,
0:50:46 > 0:50:50however you... All I hear is just excuse, excuse, excuse.
0:50:50 > 0:50:52What's your excuse for everything that you did?
0:50:52 > 0:50:58You said to me you knew the area. I made about £210 going to the shops.
0:50:58 > 0:51:02You could have made the same if you actually stood up to what you said you did!
0:51:02 > 0:51:05I think I've got the picture here. I've got the picture.
0:51:05 > 0:51:07Sales were time critical, Lord Sugar
0:51:07 > 0:51:09and we were held back from the beginning...
0:51:09 > 0:51:13- I've got the picture.- ..and we were held back later on.- Stop, stop!
0:51:13 > 0:51:17Stop. Stop. Stop. Stop. Stop. Stop. Stop. Stop.
0:51:17 > 0:51:21Katie, I haven't heard much from you and earlier on today
0:51:21 > 0:51:25you said to me that you're very professional
0:51:25 > 0:51:30so if there's three people already talking to someone, I keep quiet, keep away.
0:51:30 > 0:51:33- Have you heard that broken record before in here?- Once or twice.
0:51:33 > 0:51:38I can't tell you the amount of times I've heard that from people
0:51:38 > 0:51:41who sit back sometimes and do nothing. You say here that
0:51:41 > 0:51:44the biggest mistake is to try and hide behind others.
0:51:44 > 0:51:46You say that in your own resume.
0:51:46 > 0:51:49- I agree that this that completely. - It's vital to be strong.
0:51:49 > 0:51:53I absolutely swear I was not hiding, there's no way I would do that.
0:51:53 > 0:51:55Why shouldn't I fire you, then?
0:51:55 > 0:51:57What I want to say to you, Lord Sugar,
0:51:57 > 0:52:00is give me another chance, give me an opportunity,
0:52:00 > 0:52:03I will prove to you that I'm a worthy business partner.
0:52:03 > 0:52:08I'm a great negotiator, I'm used to creating products and getting them to market.
0:52:08 > 0:52:10I've got so much that I can bring to this process.
0:52:10 > 0:52:15So who do you think is responsible for the failure of this task?
0:52:15 > 0:52:19I did find that Gabrielle took some time to make decisions,
0:52:19 > 0:52:25but I also have to say, Bilyana, that I have found it very difficult to work with you.
0:52:25 > 0:52:28Bilyana, why shouldn't I fire you?
0:52:28 > 0:52:32Lord Sugar, you shouldn't fire me because I'm a complete self starter
0:52:32 > 0:52:34and I have achieved so much from my humble beginnings.
0:52:34 > 0:52:40I came to this country, aged 17, on a scholarship that was initially meant to be for one year.
0:52:40 > 0:52:43Not only was the scholarship extended, but I was made head girl
0:52:43 > 0:52:46- and given the responsibility of running a...- Good, good. Listen.
0:52:46 > 0:52:49Listen! Listen! Listen! Listen! Listen!
0:52:49 > 0:52:52I don't want to hear about your life, your previous life.
0:52:52 > 0:52:55Lots of people have great stories to tell me,
0:52:55 > 0:52:58I don't want to bring out the violin and listen to your sob story.
0:52:58 > 0:53:02Tell me why I shouldn't fire you in respect to this task?
0:53:02 > 0:53:07I said that opening line, because I wanted to illustrate whatever
0:53:07 > 0:53:09I get my hands on, I have an impact.
0:53:09 > 0:53:11Who should be fired, then, in this task?
0:53:11 > 0:53:14I think Gabrielle was a bad manager in the first task.
0:53:14 > 0:53:16She didn't take time-critical decisions,
0:53:16 > 0:53:19she didn't delegate and she didn't show that expertise.
0:53:19 > 0:53:22I admit, I wasn't quick on the ball in the beginning.
0:53:22 > 0:53:25Give me another chance, I will be project manager again,
0:53:25 > 0:53:30two, three times and every single time, I will be better and better.
0:53:30 > 0:53:34- You already had your chance!- No, no, no! I will take the chance again.
0:53:36 > 0:53:38I've heard enough here today.
0:53:38 > 0:53:42I don't need any more intervention from anybody.
0:53:42 > 0:53:47Gabrielle, you did work hard and you showed a lot of passion,
0:53:47 > 0:53:50but there's been lots of talk from the other people
0:53:50 > 0:53:56about the lack of direction and this task was deliberately
0:53:56 > 0:53:59designed to be simple. It is not rocket science.
0:54:01 > 0:54:04Katie, as I said to earlier on,
0:54:04 > 0:54:06people have been in this boardroom many times
0:54:06 > 0:54:12telling me about, "I don't like to override this one, I don't like to override that one",
0:54:12 > 0:54:18and sometimes those people's actions cost them dearly.
0:54:20 > 0:54:26And Bilyana, well, you have clearly got the capability of doing something,
0:54:26 > 0:54:30but you have not given anybody any credit for doing anything.
0:54:30 > 0:54:33Including taking some blame, but if you give me the opportunity...
0:54:33 > 0:54:37- I don't wish to hear any more. - I'll prove that I'll be a solid project manager!
0:54:37 > 0:54:39I'm not listening anymore now.
0:54:39 > 0:54:41I've had enough of listening to you.
0:54:41 > 0:54:45I'm telling you what the situation is, whether you like it or not.
0:54:47 > 0:54:51It is a difficult decision to make in this first task,
0:54:51 > 0:54:53because I don't know any of you, OK?
0:54:53 > 0:54:56And so the person leaving today may feel
0:54:56 > 0:55:00they haven't had enough time to show themselves, but that's tough.
0:55:00 > 0:55:05That's what this process is about and I did say at my introduction
0:55:05 > 0:55:07that I don't want anybody to hide.
0:55:07 > 0:55:09And on that basis...
0:55:09 > 0:55:11If you give one more chance to be...
0:55:11 > 0:55:15- No, I'm sorry. - Gabrielle had it and she failed.
0:55:15 > 0:55:17You don't do yourself any favours.
0:55:17 > 0:55:20I'll show you.
0:55:20 > 0:55:23I don't think so. I don't think so.
0:55:23 > 0:55:26Bilyana, you are fired.
0:55:28 > 0:55:31That's a shame, but thank you for the opportunity.
0:55:41 > 0:55:43It was a toss up there, Katie.
0:55:43 > 0:55:45You asked for another chance and you got one,
0:55:45 > 0:55:47but we will be watching what's going on.
0:55:47 > 0:55:49Go back to the house.
0:55:49 > 0:55:50Thank you.
0:56:01 > 0:56:04It was a very, very close call, but Katie, I don't know,
0:56:04 > 0:56:07I think the balance was I did know about Bilyana,
0:56:07 > 0:56:13which is unfortunate for them, that their demeanour can be their demise.
0:56:34 > 0:56:37I feel the decision wasn't fair
0:56:37 > 0:56:39and I don't think my performance cost us the task.
0:56:39 > 0:56:43I think Gabrielle deserved to be fired more than me,
0:56:43 > 0:56:47but my business plan is excellent so I'll just move on straight away.
0:56:50 > 0:56:56Tell you what, Bilyana did me the biggest favour in the world, because she buried herself.
0:56:56 > 0:56:58I owe her a drink, to be honest.
0:57:03 > 0:57:06Who do you really want to come back, out of the three?
0:57:06 > 0:57:08- I want Gabrielle to come back. - Gabrielle?
0:57:08 > 0:57:11There were mistakes made, but she's a strong candidate.
0:57:11 > 0:57:16We think Katie is probably going to go home, don't we?
0:57:18 > 0:57:20Oh! Oh!
0:57:20 > 0:57:22THEY CHEER
0:57:23 > 0:57:26- I'm still here! - Is there anyone else?
0:57:26 > 0:57:28Am I not enough?
0:57:28 > 0:57:30THEY CHEER
0:57:34 > 0:57:38I'm not going to lie, that was probably one of the most stressful moments of my entire life!
0:57:42 > 0:57:45'15 candidates remain.
0:57:45 > 0:57:51'The fight for Lord Sugar's quarter-of-a-million-pound investment has begun.'
0:57:51 > 0:57:53Next time...
0:57:53 > 0:57:56What you're going to do is design a new gadget.
0:57:56 > 0:57:58It's amazing! Why has nobody thought of this sooner?
0:57:58 > 0:58:01'Creating the next big thing...'
0:58:01 > 0:58:04Basically, we've invented the bin.
0:58:04 > 0:58:06'..turns out to be a numbers game.'
0:58:06 > 0:58:08If you were to order a million units...
0:58:08 > 0:58:11That's a £9 million order.
0:58:11 > 0:58:12'But in the boardroom...'
0:58:12 > 0:58:14It looks like something you put nuclear waste in.
0:58:14 > 0:58:16'..meltdown.'
0:58:16 > 0:58:20Basic business principles went right down the drain on this thing.
0:58:20 > 0:58:21You're fired!
0:58:28 > 0:58:31Subtitles by Red Bee Media Ltd