0:00:03 > 0:00:05This is not about a job anymore,
0:00:05 > 0:00:11this is about me investing £250,000 into a business with one of you.
0:00:12 > 0:00:15Heading to London, 16 potential business partners,
0:00:15 > 0:00:19all keen to kick-start a company.
0:00:19 > 0:00:23I'm not looking for a friend. If I want a friend, I'll get a dog.
0:00:23 > 0:00:25I'm looking for a partner.
0:00:25 > 0:00:30I need you to stand up and show me what you lot are made of.
0:00:31 > 0:00:36On offer, a 50-50 deal with the nation's most demanding investor.
0:00:36 > 0:00:38I put you into a piddly little business
0:00:38 > 0:00:41and you've made a complete mess of the figures.
0:00:41 > 0:00:44Willing to bankroll new business in tough times,
0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.
0:00:48 > 0:00:52That first few lines there was you digging a bloody great big hole.
0:00:52 > 0:00:53Shameful, really.
0:00:53 > 0:00:57- Start the car. - It's a deal worth fighting for.
0:00:57 > 0:01:00...your gift ideas now, the last five.
0:01:00 > 0:01:0316 candidates...
0:01:03 > 0:01:06Some hair clippers, some beard trimmers?
0:01:06 > 0:01:07I feel physically sick.
0:01:07 > 0:01:09..12 tough weeks...
0:01:09 > 0:01:11They want that tan as soon as they can.
0:01:11 > 0:01:14..one life changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:19This is my boardroom, and by the way, this is my money.
0:01:19 > 0:01:20You're fired.
0:01:27 > 0:01:28Previously on The Apprentice...
0:01:28 > 0:01:33You're going to create a new image for English sparkling wine.
0:01:33 > 0:01:37- Action.- ..both teams got a taste for the bubbles business.
0:01:37 > 0:01:39You can smell Christmas cake.
0:01:39 > 0:01:43- Tom left half his team...- Have you got time to do the property model? - ..to do the work...
0:01:43 > 0:01:45We're going straight into a wine tasting.
0:01:45 > 0:01:50- They can't do it.- Oh, right. - If we just do it. - ..and their campaign fell flat.
0:01:50 > 0:01:54Do you think that really reflects the Englishness of what you were asked to do?
0:01:54 > 0:01:57- On Ricky's team...- Hey, guys. - ..his sparkling vision...
0:01:57 > 0:02:00- I just don't want it to be too cheesy.- No, it won't be.
0:02:00 > 0:02:01..got blurred...
0:02:01 > 0:02:04- Less fizz, and more sparkle! - Great.
0:02:04 > 0:02:07..by Jenna and Stephen's video.
0:02:07 > 0:02:09It's horrible!
0:02:09 > 0:02:11With the experts, it left a bad taste.
0:02:13 > 0:02:19- In the boardroom...- You've won. - ..Tom scraped through.
0:02:19 > 0:02:21I didn't tell you to make a Carry On Boozing movie.
0:02:21 > 0:02:24- Ricky got it in the neck. - I don't know what you were thinking.
0:02:24 > 0:02:27Stephen managed another round.
0:02:27 > 0:02:30If I was project manager again, I would deliver another victory.
0:02:30 > 0:02:35You are the project manager next, and I expect you to win.
0:02:35 > 0:02:40- But for Jenna...- You should not have been making a humorous video.
0:02:40 > 0:02:42- ..the party was over... - Jenna, you're fired.
0:02:42 > 0:02:44Thank you, Lord Sugar.
0:02:44 > 0:02:48..and she became the ninth casualty of the boardroom.
0:02:50 > 0:02:55Now seven remain to fight for the chance to become Lord Sugar's business partner.
0:03:03 > 0:03:046:00am.
0:03:06 > 0:03:08PHONE RINGS
0:03:18 > 0:03:22- Hello.- 'Good morning, this is Lord Sugar's office.
0:03:22 > 0:03:26'Lord Sugar would like you to meet him in the City. The cars will be outside in 30 minutes.'
0:03:29 > 0:03:34Guys, 30 minutes, we're meeting Lord Sugar in the City.
0:03:34 > 0:03:36See you in half an hour, boys.
0:03:36 > 0:03:41I'm so positive today. I'm so motivated, I can't wait to get out, I really can't.
0:03:49 > 0:03:52You've got no other option but to win this.
0:03:52 > 0:03:56I was on the edge of a cliff, one foot over the edge,
0:03:56 > 0:04:00pulled back in, so I'm going to give 110%.
0:04:02 > 0:04:05- ADAM:- No-one wants to lose. It's the home straight now, isn't it?
0:04:05 > 0:04:07The final's around the corner.
0:04:11 > 0:04:16The City - one of the world's great financial centres.
0:04:22 > 0:04:25High above the early morning rush...
0:04:28 > 0:04:30..Lord Sugar.
0:04:30 > 0:04:32Good morning.
0:04:32 > 0:04:34ALL: Good morning, Lord Sugar.
0:04:34 > 0:04:38Here we are, looking out over the great city of London.
0:04:38 > 0:04:43Now, Londoners like to work hard and play hard.
0:04:43 > 0:04:50But with the economic climate as it is at the moment, people are looking out for a real deal,
0:04:50 > 0:04:53and that's what your next task is all about.
0:04:53 > 0:04:58It's all about the new, fashionable daily deal website.
0:04:59 > 0:05:06You will go and seek out suppliers like restaurants, hotels, shops,
0:05:06 > 0:05:11and you've got to negotiate with those people, to get the best discounts.
0:05:11 > 0:05:16You've got to present your deals to the daily deals company tonight,
0:05:16 > 0:05:22and if they like them they'll put them online, and they'll go live for 24 hours.
0:05:22 > 0:05:28The team that takes the most amount of money will win
0:05:28 > 0:05:32and in the losing team, one of you will be fired.
0:05:32 > 0:05:36Stephen, you already know that you're going to be the project manager...
0:05:36 > 0:05:38- Yes, Lord Sugar.- ..of Sterling.
0:05:38 > 0:05:44As far as Phoenix are concerned, you best sort it out amongst yourself.
0:05:44 > 0:05:47- Everything clear? - ALL: Yes, Lord Sugar.- OK.
0:05:47 > 0:05:49I'll see you back in the boardroom in a couple of days.
0:05:49 > 0:05:51Good luck.
0:05:52 > 0:05:58Today, the teams must act as agents for an online daily deal company.
0:05:58 > 0:06:02Daily deal websites offer discounts on almost anything...
0:06:03 > 0:06:06..from high-end restaurants and hotels
0:06:06 > 0:06:08to health and beauty treatments.
0:06:08 > 0:06:13It's a fast-growing business worth millions.
0:06:15 > 0:06:18This task is very simple. It's about negotiation and persuasion, fundamentally.
0:06:18 > 0:06:20Losing's not an option now.
0:06:20 > 0:06:23There's no defeatists in this, we're going to win this,
0:06:23 > 0:06:26it's just... How much we're going to win it by is all I'm thinking about.
0:06:32 > 0:06:339:30am.
0:06:35 > 0:06:39Base for both teams, daily deal company Keynoir.
0:06:39 > 0:06:42My name is Graeme Walker and I'm the CEO.
0:06:42 > 0:06:44Before they get started, some expert advice.
0:06:44 > 0:06:48Today, you guys are going to be acting on behalf of Keynoir,
0:06:48 > 0:06:51negotiating the most compelling offer for our audience.
0:06:51 > 0:06:56You can buy pretty much anything on a daily deal site these days.
0:06:56 > 0:06:58We aim for the higher end of the market, the top end.
0:06:58 > 0:07:01As you go about negotiating deals with prospective merchants,
0:07:01 > 0:07:04is the discount that you're negotiating sufficient
0:07:04 > 0:07:07to entice the customer to actually want to buy this deal?
0:07:07 > 0:07:11Good luck and we'll see you at 7:00pm, with hopefully lots of deals to choose from.
0:07:13 > 0:07:18One day to get knock-down prices on luxury services.
0:07:18 > 0:07:23But only deals approved by the company will go live on its website.
0:07:25 > 0:07:26Keen to run her team...
0:07:26 > 0:07:31- I'd like to be project manager, because I do e-mail marketing, this is what they do.- ..Jade.
0:07:31 > 0:07:33I think I'd do well on this.
0:07:33 > 0:07:36- It's about having a good offer, good pitches.- I'll go with Jade.
0:07:36 > 0:07:38I'm behind you, 100%, yeah.
0:07:38 > 0:07:40I'm definitely the best person for the job,
0:07:40 > 0:07:43I work with companies like this and I know what offers work well.
0:07:43 > 0:07:46I'd like to book the ones we want, because they're all in London,
0:07:46 > 0:07:49and then we'll plan who's going to go to which one.
0:07:49 > 0:07:51The key to winning this task, potentially,
0:07:51 > 0:07:55is in the small detail about the number of deals you're getting at each place you're going to.
0:07:55 > 0:07:58Instructed to run the other team, Stephen.
0:07:58 > 0:08:01So hopefully, we can go in and get maybe five or six premium deals
0:08:01 > 0:08:04from these locations that we choose.
0:08:04 > 0:08:05The pressure's on.
0:08:05 > 0:08:08'My strategy is to get as many deals as possible.'
0:08:08 > 0:08:13Ricky, you're going to go off on your own. You're a very good negotiator and I trust you to do that.
0:08:13 > 0:08:16Me and Gabrielle will be in London, going to as many places as possible.
0:08:16 > 0:08:20I've positioned myself with Gabriella. I feel some things are a bit beyond her,
0:08:20 > 0:08:24so I have to keep her under a short leash, but get the best out of her.
0:08:24 > 0:08:26Both teams get a map of London...
0:08:26 > 0:08:30- I would say as central as possible. - ..and a list of likely businesses.
0:08:30 > 0:08:35Logistically, we might not be able to get around to as many as we like.
0:08:35 > 0:08:39When we are at the locations, we can negotiate on a number of deals.
0:08:39 > 0:08:43- Ricky, your clear what you are doing? Yes?- Yes. I'll be up and off. - Crystal?- Yep, sorted.- OK.
0:08:43 > 0:08:45- Keen to get cracking... - Gabby, come on.
0:08:45 > 0:08:49..Stephen's team sets out in search of multiple deals.
0:08:52 > 0:08:55Staying put, with a more selective approach...
0:08:55 > 0:08:59- I'd rather have quality over quantity.- ..Jade.
0:08:59 > 0:09:03This restaurant is an absolutely amazing place, and they will be keen to get people in.
0:09:03 > 0:09:08- The menu is by Marcus Wareing who is a Michelin-starred chef.- I think you've got Sanctuary Spa, 100%.
0:09:08 > 0:09:12- We should look at teeth whitening as the second one. - My reservation with that,
0:09:12 > 0:09:14you can get them at any deal site you want to go to.
0:09:14 > 0:09:17- It's not that highly exclusive. - Yeah.
0:09:18 > 0:09:1911:00am.
0:09:21 > 0:09:22We're in the area,
0:09:22 > 0:09:26I was going to pop by and take a moment of your time to talk through how we can benefit you.
0:09:26 > 0:09:30Making appointments on the move, Gabrielle and Stephen.
0:09:30 > 0:09:33OK, perfect. I'll look forward to seeing you then.
0:09:33 > 0:09:38First on the list, a dentist's appointment.
0:09:38 > 0:09:41- Hi, I'm Gabrielle, lovely to meet you. - Nice to see you. How are you doing?
0:09:41 > 0:09:44- Stephen, very pleased to meet you. - How you doing, nice to see you.
0:09:44 > 0:09:46I guess, yes, in terms of what you provide,
0:09:46 > 0:09:50it would encourage us to find out more about that, first and foremost.
0:09:50 > 0:09:52The product we use is a power whitening system.
0:09:52 > 0:09:56We found the best way to do it is what we call a deluxe type system,
0:09:56 > 0:10:02where you have a power whitening hour surgery session, and you get a home kit. We do it for 475.
0:10:02 > 0:10:05Our reduction based on the retail price you mentioned
0:10:05 > 0:10:09would typically be about a 40% reduction.
0:10:09 > 0:10:1040% sounds like a lot to me.
0:10:10 > 0:10:14I would say I wouldn't necessarily go all the way to 40%.
0:10:14 > 0:10:17Probably about... I'd be willing to knock £100 off.
0:10:17 > 0:10:21With the dentist's offer on the table,
0:10:21 > 0:10:23a chance for Stephen to test his multi-deal strategy.
0:10:23 > 0:10:27You've got the deluxe option with the homecare kit,
0:10:27 > 0:10:31we could perhaps have a deal without the homecare kit, so you got two options.
0:10:31 > 0:10:34- Is that something that sounds quite good?- Yeah, we're a practice,
0:10:34 > 0:10:38but at the end of the day we're also a business, so yeah, absolutely...
0:10:38 > 0:10:42Stephen's strategy is to get as many deals as he can in each place.
0:10:42 > 0:10:46That means they have to be very professional and very efficient.
0:10:46 > 0:10:52- So that's 75 for the price of 279, and 75 for the price of 199. - Perfect.- That's correct? Lovely.
0:10:52 > 0:10:56Two deals done here, so so far, so good.
0:10:57 > 0:11:01- In Mayfair...- I'm slightly behind because of timing.
0:11:01 > 0:11:04..outside his first appointment, a call to Stephen from Ricky.
0:11:04 > 0:11:07So my movements, when I come out of here...
0:11:07 > 0:11:10You're going to Champneys, this is the hotel in Tring, Hertfordshire.
0:11:10 > 0:11:13That will take you about an hour to get there.
0:11:13 > 0:11:17I'm happy to do that. There's a chance they don't want to give discounts or commissions,
0:11:17 > 0:11:20and I could go all the way there for an hour and an hour back, and I've done nothing.
0:11:20 > 0:11:26I'm very sure that if you go and pitch that correctly, you could do maybe eight, nine, even ten deals.
0:11:26 > 0:11:27No problem, speak to you in a bit.
0:11:27 > 0:11:32Ricky, really important questions, don't forget to ask about the discount, what the period is
0:11:32 > 0:11:33and how many people...
0:11:33 > 0:11:37Gabby, you don't have to teach me how to suck eggs, I know how to ask that, I'm in a rush.
0:11:37 > 0:11:43- Before taking the trip to Tring, up 28 floors...- Fred?
0:11:43 > 0:11:46- Hello, Ricky.- How are you doing? - ..to a high-class hotel restaurant.
0:11:46 > 0:11:51- Let me show you one of the best spots.- That's fabulous.
0:11:51 > 0:11:54We get a lot of very important people, actors and actresses,
0:11:54 > 0:11:56and this is what they get here.
0:11:56 > 0:11:59- I haven't got too much time... - I want to show you something else.
0:11:59 > 0:12:03The restaurant has been designed in a very nice way with this raised elevation,
0:12:03 > 0:12:05which means that everybody gets a view.
0:12:05 > 0:12:08I hope you don't mind, I want to show you something else.
0:12:08 > 0:12:13- This is our kitchen. - This is a signature dish, I've got a nice scallop dish for you.
0:12:18 > 0:12:20Absolutely fantastic. But, I am conscious of your time,
0:12:20 > 0:12:24- so, shall we have a final conversation?- Let's go. - Thank you very much, Andre.
0:12:24 > 0:12:28So I want to show you something I'm sure you have never seen before.
0:12:30 > 0:12:34- I'm going to phone up now, do you want to keep looking at the experiences?- Yeah.
0:12:34 > 0:12:36- At the website office... - Jade, do you want...
0:12:36 > 0:12:39Hold on, let me phone first before you ask me questions, and then we can talk.
0:12:39 > 0:12:43..still sitting tight, chasing high quality clients, Jade.
0:12:43 > 0:12:47Ideally... You're top of our list, really, to come and see.
0:12:47 > 0:12:50As soon as you can, when are you available, Mary?
0:12:50 > 0:12:53- Appointments fixed... - Cheers, bye-bye.
0:12:53 > 0:12:54Adam, you're going to go with Tom.
0:12:54 > 0:12:58..it's off to knock down prices on some top-class service.
0:13:00 > 0:13:04Heading for an exclusive female-only spa, Jade and Nick.
0:13:06 > 0:13:09I think this one's absolutely vital, that we get The Sanctuary.
0:13:09 > 0:13:13- Yeah, 100%.- In terms of leading the pitch for it... - I'm going to do it.
0:13:13 > 0:13:15- You're definitely going to do?- Yes.
0:13:15 > 0:13:17I would like to do it, too.
0:13:17 > 0:13:19- This is a very important one, isn't it?- I'm sure I'll be fine.
0:13:24 > 0:13:26- Hello, I'm Michelle Feeney, CEO. - Michelle.- Hi, Jackie.
0:13:26 > 0:13:29- Nick.- I'm Catherine, I'm the spa director, pleased to meet you.
0:13:29 > 0:13:34We are representing a luxury daily deals site.
0:13:34 > 0:13:36We want to work with you guys
0:13:36 > 0:13:39and come together with some kind of package.
0:13:39 > 0:13:42One of our most profitable packages is our spa indulgence package.
0:13:42 > 0:13:45It gives you full access to the spa facilities,
0:13:45 > 0:13:49a 25-minute treatment, and that is £110.
0:13:49 > 0:13:53Really, we want to offer something really good, but at a discount.
0:13:56 > 0:14:01We do, at Sanctuary, do deals, but not really highly discounted.
0:14:03 > 0:14:06The site generally works that there is a 50% discount.
0:14:08 > 0:14:12A 50% rate is far higher discount than we have ever, ever done.
0:14:17 > 0:14:1912:30pm.
0:14:21 > 0:14:23Fantastic, another view again.
0:14:23 > 0:14:26Still being swept along by the restaurant manager...
0:14:26 > 0:14:29- Look at that. Spectacular. - ..recruitment manager, Ricky.
0:14:29 > 0:14:35- Excellent. Shall we go and sit down inside? - OK, let's go.- Fantastic.
0:14:35 > 0:14:38After five-star views and sauteed scallops,
0:14:38 > 0:14:41time to squeeze in some business.
0:14:41 > 0:14:44The website we're representing, it's a high-end daily deals website.
0:14:44 > 0:14:47It's ideally to bring a new base of customers to you.
0:14:47 > 0:14:52A three course meal, which might be £100 in a restaurant, we'd be offering that for £50.
0:14:52 > 0:14:55A lot of them, we have 50% discounts with our partners.
0:14:55 > 0:14:57Sorry. Can't do it.
0:14:57 > 0:14:59- You wouldn't be able to do any discount whatsoever?- No.
0:14:59 > 0:15:01I wouldn't even give you 10%. Can't do it.
0:15:01 > 0:15:03If we could bring in say a couple, for example,
0:15:03 > 0:15:07it's £65 for a three course, which is £130 for the pair,
0:15:07 > 0:15:12would you be prepared to let us do something if the two of them were sitting down together?
0:15:12 > 0:15:14- So it could be £100 for the pair, so it's £50 each?- No. No.
0:15:14 > 0:15:18- We couldn't do it.- Not even 115? - Not even £1.- Not even a pound. OK.
0:15:18 > 0:15:21I just wanted to clarify that, crystal clear.
0:15:24 > 0:15:27- Having eaten up his morning... - Thank you very much, see you later.
0:15:27 > 0:15:31- ...no meal deal for Ricky.- I'm very frustrated about this meeting.
0:15:31 > 0:15:35Honestly, that was a bit of a waste of time. I've learned a lot of lessons.
0:15:35 > 0:15:39I'm going to use this to motivate me for the rest of the day.
0:15:39 > 0:15:41Central London.
0:15:42 > 0:15:44In terms of what you're requesting,
0:15:44 > 0:15:47it would be full access to the day spa, a 25-minute treatment,
0:15:47 > 0:15:52a glass of bubbly, a two-course lunch and a product for £99 each.
0:15:52 > 0:15:55After an hour massaging figures,
0:15:55 > 0:15:59last chance for Jade to smooth out a deal with the spa.
0:15:59 > 0:16:01That's a high discount.
0:16:01 > 0:16:04And is there any movement on that, because that is at the top end.
0:16:04 > 0:16:08- I think we...- We're confident that we are going to push...
0:16:08 > 0:16:12You are our number one people to come and see, you're the people we want to push.
0:16:12 > 0:16:15We think that you've got the right brand and the right product.
0:16:15 > 0:16:20You're the people we're confident, if you could work with us, we'll get the best response.
0:16:22 > 0:16:26- Right, OK.- So we could potentially offer the 50% discount.
0:16:26 > 0:16:28That sounds really good.
0:16:28 > 0:16:32- You have got such a high discount. - You're giving us a great deal. - Fantastic.
0:16:32 > 0:16:36We'd love to work with you and we're very happy you've done this special package for us.
0:16:36 > 0:16:39Thank you very much. We know this is a great deal.
0:16:39 > 0:16:43- Hopefully it'll work really well. - Hopefully it'll work for all of us.
0:16:43 > 0:16:44I'm really, really happy.
0:16:44 > 0:16:49We've got a great deal, which should cost £200, we got it for £99.
0:16:49 > 0:16:52That was worth spending time over, that is an amazing deal.
0:16:54 > 0:16:56West London.
0:16:57 > 0:17:00- Hi, good afternoon. - A luxury boutique hotel.
0:17:00 > 0:17:05This is gorgeous. I love all this. This is the smartest reception I've ever been in.
0:17:05 > 0:17:10Dispatched by Jade to get a deal on a classy supper for two, Tom and Adam.
0:17:10 > 0:17:11That's absolutely delicious.
0:17:11 > 0:17:15Typically, when we work with our partners,
0:17:15 > 0:17:17we work with a 50% on the typical RRP.
0:17:17 > 0:17:20Is that somewhere we could start off with this offer with you guys
0:17:20 > 0:17:23and see how it goes, and maybe develop the business going forward?
0:17:23 > 0:17:2450% is a lot.
0:17:24 > 0:17:30You know, 30, 35% is kind of where we would typically find, as an acceptable level to us.
0:17:30 > 0:17:34If there's any way we could maybe push that... Yeah? Erm...
0:17:35 > 0:17:37Is that something that would be...
0:17:37 > 0:17:40I'll be honest, I think 35% discount is as much as we can offer.
0:17:41 > 0:17:42- Yeah.- Yeah?
0:17:44 > 0:17:49Is there no way possible at all that we could do the 35% plus complimentary tea and coffee?
0:17:50 > 0:17:54That would be fantastic if you could. Couldn't... The tea and coffee?
0:17:57 > 0:17:59It would be fantastic, and it's low cost.
0:17:59 > 0:18:03I know you've got margins to meet on the menu and I completely respect that, you know?
0:18:04 > 0:18:06If you could throw in tea and coffee, it'd be great.
0:18:06 > 0:18:11Very nice. You drive a hard bargain, we'll give it a go. It's a 24-hour sale, tea and coffee included.
0:18:11 > 0:18:14- Fantastic, that's great. Thank you very much.- You're welcome.
0:18:14 > 0:18:16You won't regret it, we'll do you proud.
0:18:17 > 0:18:20Not a fantastic start, but I'm pretty pleased, mate.
0:18:20 > 0:18:22Across town...
0:18:24 > 0:18:27..and having second thoughts about his trip to Tring...
0:18:27 > 0:18:29- 'Hello, Steve.'- Hi, mate.- ..Ricky.
0:18:29 > 0:18:33I'll be upfront and honest with you now and as blunt as I can,
0:18:33 > 0:18:38- I really don't think going to this hotel in Tring is a good idea.- Why?
0:18:38 > 0:18:40I feel like if I'm doing that I'm spending three hours,
0:18:40 > 0:18:44and I could go to two other hotels and another restaurant in London in that time.
0:18:44 > 0:18:49I believe you can get more deals out of that Tring place.
0:18:49 > 0:18:51If we don't get anything out of it, you're prepared to take that risk?
0:18:51 > 0:18:56I'm going to put my neck on the line but I say go for it 100%, that's my decision.
0:18:56 > 0:18:59That's fine, guys, appreciate the help, I'll speak to you after.
0:18:59 > 0:19:03Today I just feel like everything I'm saying to Stephen and Gabby doesn't seem to make sense to them.
0:19:03 > 0:19:06They want to send me halfway across the country to go to a hotel.
0:19:06 > 0:19:11Logic says the more meetings you go to, the more people you see, the more deals you'll make,
0:19:11 > 0:19:13and Steve is a salesman, he should know that.
0:19:14 > 0:19:18This is a huge decision, Gabrielle. Do I send him to Tring?
0:19:23 > 0:19:25You don't have to make an opinion on it.
0:19:25 > 0:19:28No, the only thing is that if you do send him there,
0:19:28 > 0:19:31he needs to come out there with more than one deal.
0:19:31 > 0:19:35His journey there will take approximately an hour, let's say, to Tring.
0:19:36 > 0:19:39Actually, wait a second, Tring. Bloody hell.
0:19:41 > 0:19:42Phfff.
0:19:46 > 0:19:49- Ricky.- Hello, Steve. - I've taken your feedback on board.
0:19:49 > 0:19:52In terms of your movements, I'd like you to try to book additional appointments.
0:19:52 > 0:19:55- That will be the rest of your day. - That will be my day, right.
0:19:55 > 0:19:58- OK, thanks a lot. All the very best. - Cheers, mate.
0:19:58 > 0:20:02With Tring binned, it's off to his next appointment.
0:20:05 > 0:20:08Cold calling from their car, Jade and Nick.
0:20:08 > 0:20:11We've got a daily deals website that we're representing today.
0:20:11 > 0:20:13'What are you selling?'
0:20:13 > 0:20:14We're selling...
0:20:14 > 0:20:17We're looking to partner on a daily deal with yourself, er, for...
0:20:17 > 0:20:20'We're not interested, but thank you very much.'
0:20:20 > 0:20:24With just two deals in the bag they keep working the phone.
0:20:25 > 0:20:29- Hello, is that Thai Massage And Steam?- 'It is.'
0:20:29 > 0:20:32I was wondering if someone wouldn't mind talking to me about
0:20:32 > 0:20:34potentially setting up a meeting...
0:20:34 > 0:20:36'No.'
0:20:36 > 0:20:39OK, thank you. Bye.
0:20:39 > 0:20:42I think that was a massage... You know when you just...
0:20:42 > 0:20:44I think that was a...
0:20:44 > 0:20:46I think that was a whorehouse!
0:20:46 > 0:20:49SHE LAUGHS LOUDLY
0:20:49 > 0:20:53Right, Mayhem Paintball.
0:20:53 > 0:20:56I quite like the boat ride, I like that.
0:20:56 > 0:20:58Do you reckon a boat ride is high end enough?
0:20:58 > 0:21:01Er... Well, it's not even a speedboat, is it?
0:21:01 > 0:21:03If it were a speedboat it would be different,
0:21:03 > 0:21:05but it's...like a dinghy, innit?
0:21:05 > 0:21:07Go-karting, no.
0:21:07 > 0:21:08Ten-pin bowling.
0:21:08 > 0:21:10I mean, these are boys who like to think
0:21:10 > 0:21:12they're living the life, know what I mean.
0:21:12 > 0:21:15Living the dream isn't exactly going ten-pin bowling with your mates.
0:21:17 > 0:21:192pm.
0:21:19 > 0:21:21What would you do, Gabrielle, cos I need to book
0:21:21 > 0:21:25two merchants now in addition to the ones we've already got.
0:21:25 > 0:21:27Five hours to go before both teams must present their deals.
0:21:32 > 0:21:35It's going to be touch and go to fit another appointment in.
0:21:35 > 0:21:39Only offers that meet the website's luxury standards will get accepted.
0:21:42 > 0:21:44Ah, no!
0:21:44 > 0:21:46Fulham.
0:21:47 > 0:21:50Out to hook a deal with a fish spa...
0:21:50 > 0:21:54That is very popular I know at the moment, and I know on all
0:21:54 > 0:21:58daily deal sites, they're always repeating it every couple of days.
0:21:58 > 0:22:01..Gabrielle and Stephen.
0:22:01 > 0:22:02Ah, jeez!
0:22:02 > 0:22:05That feels... Oh my God.
0:22:05 > 0:22:07Ah Jesus, that's horrible.
0:22:07 > 0:22:10GABRIELLE LAUGHS
0:22:10 > 0:22:14So if you were to summarise in a word, or not in a word,
0:22:14 > 0:22:16in a sentence exactly what this is...?
0:22:16 > 0:22:19I'd say it's nature's pedicure.
0:22:19 > 0:22:21Tiddlers nibbling,
0:22:21 > 0:22:25Gabrielle casts around for a deal.
0:22:25 > 0:22:28What is your most popular package that you do right now?
0:22:28 > 0:22:30- Fish combined with the pedicure.- OK.
0:22:30 > 0:22:33Although I'm not sure if the fish is what you want
0:22:33 > 0:22:34with the high end market.
0:22:34 > 0:22:37- I think there's a lot on the market that does the fish.- Yes.
0:22:37 > 0:22:40Maybe try something different. I think so.
0:22:40 > 0:22:43Gabrielle really pushed for the fish pedicure,
0:22:43 > 0:22:47but the CEO of the website was really clear this morning
0:22:47 > 0:22:49that they only want luxury experiences.
0:22:50 > 0:22:53Would you be willing to go up to 50% discount?
0:22:53 > 0:22:57At a stretch I could probably push it to 50%.
0:22:57 > 0:22:58OK. Perfect.
0:22:58 > 0:22:59Thank you very much.
0:22:59 > 0:23:02Netted. Three packages for flaky feet,
0:23:02 > 0:23:05making a total of five deals for Stephen.
0:23:07 > 0:23:09St Pancras.
0:23:09 > 0:23:11Unfortunately, we've only got half an hour, so hopefully,
0:23:11 > 0:23:13we might get you interested in the deal we've got.
0:23:13 > 0:23:15For Jade and Nick,
0:23:15 > 0:23:19a meeting with restaurant owner and chef, Marcus Wareing.
0:23:19 > 0:23:22What are you looking for? I mean, you put a deal to me.
0:23:22 > 0:23:24Really it would be lovely for us to be able to do
0:23:24 > 0:23:30some kind of two-course meal with a glass of bubbly.
0:23:30 > 0:23:33Magical experience in an historic building with, you know,
0:23:33 > 0:23:36lovely food, and you know, where you can relax.
0:23:36 > 0:23:39Right, but show me, in numbers, for two people.
0:23:39 > 0:23:42Er...
0:23:42 > 0:23:44Times by 0.2.
0:23:47 > 0:23:50- Is this calculator a bit strange? - Have you got a phone?
0:23:50 > 0:23:52Sorry, this calculator's gone a bit weird.
0:23:55 > 0:23:56Wait a second.
0:23:58 > 0:24:00180 divided by five is about 40...
0:24:03 > 0:24:06I can work it out if it's round numbers.
0:24:06 > 0:24:08Well, just, just, just...
0:24:08 > 0:24:10You know, if you're going to come and do these deals,
0:24:10 > 0:24:12I'll be honest you've got to have done the homework.
0:24:12 > 0:24:15We apologise for not coming here with a plan,
0:24:15 > 0:24:17but to really use your experience...
0:24:17 > 0:24:18You have to come to the table with
0:24:18 > 0:24:22a sense of intelligence and a sense of understanding.
0:24:25 > 0:24:29I'm going to leave you for five minutes, I need more accuracy.
0:24:29 > 0:24:31I can't run a business like this.
0:24:31 > 0:24:34- OK, guys.- We'll see you in a minute. - Thank you.
0:24:35 > 0:24:36OK.
0:24:40 > 0:24:41The West End.
0:24:43 > 0:24:45Still without a deal, next stop for Ricky
0:24:45 > 0:24:49Michelin-starred restaurant, Rhodes.
0:24:49 > 0:24:52The pressure for this meeting right now is on,
0:24:52 > 0:24:53for the time that we've got today,
0:24:53 > 0:24:56I need to make sure they'll buy before I waste any time.
0:24:56 > 0:24:58I would be looking at the set menus,
0:24:58 > 0:25:00so if it's a three-course meal for two,
0:25:00 > 0:25:02it would be 50% of that is the price we would offer it to them.
0:25:02 > 0:25:05It needs to be attractive enough in a 24-hour period.
0:25:05 > 0:25:10If we were to do a deal, it's out for one day, 24 hours,
0:25:10 > 0:25:13how many do you think we would be able to sell?
0:25:13 > 0:25:16This will probably go against what I should say, I should say give me
0:25:16 > 0:25:20as many as you want, but probably a number of about 50 or 100 at top.
0:25:20 > 0:25:22So what if we were interested in maybe doing a lunch offer?
0:25:22 > 0:25:25- Absolutely. - Could we do that alongside it?
0:25:25 > 0:25:26We can build in more than one deal.
0:25:26 > 0:25:29Well, I must say, Ricky, it is very appealing
0:25:29 > 0:25:33and I think we'd be silly not to go with it. OK.
0:25:33 > 0:25:36- Thank you very much.- Thank you very much. Thanks for your time.
0:25:36 > 0:25:39It's a deal. Discounted luxury lunches and dinners.
0:25:39 > 0:25:41Fantastic
0:25:41 > 0:25:44Sealed with a second plate of scallops.
0:25:50 > 0:25:525pm.
0:25:52 > 0:25:55Where's seven hours gone?
0:25:55 > 0:25:58With just one deal in the bag...
0:25:58 > 0:25:59Let's call Jade.
0:25:59 > 0:26:01..Adam and Tom.
0:26:01 > 0:26:05- 'Welcome to the O2 messaging...' - Oh, it's so annoying, we need to call Jade.
0:26:05 > 0:26:06We haven't been given any sort of...
0:26:06 > 0:26:10- What did she say to us to do afterwards?- Just book another.
0:26:10 > 0:26:12Photography, jeweller's, or personal training?
0:26:12 > 0:26:14Jeweller's?
0:26:16 > 0:26:19Problem is it's after five, so we have to think of places
0:26:19 > 0:26:22that will still be open, restaurants, takeaways...
0:26:22 > 0:26:25But it's high end, we can't put a takeaway offer on, can we?
0:26:26 > 0:26:28- Not hairdresser's?- No.- Uh!
0:26:30 > 0:26:33HE WHISTLES
0:26:33 > 0:26:34Back at the brasserie...
0:26:34 > 0:26:35- Hi, guys.- Hi.
0:26:35 > 0:26:37..serving up the numbers, Jade and Nick.
0:26:37 > 0:26:40If you were to go down to something like 30%,
0:26:40 > 0:26:43it wouldn't work as well as 50%, but it may work.
0:26:43 > 0:26:46That should leave you at the end of everything, £55.44 from the £99.
0:26:46 > 0:26:49- What you've just said, you should have said earlier.- Yes.
0:26:49 > 0:26:51It would have been more attractive by coming in to me like that.
0:26:51 > 0:26:54- We got there in the end.- I'll keep that.- You have a look at that.
0:26:54 > 0:26:59Plucked from the jaws of defeat - dinner for two, 30% off.
0:27:00 > 0:27:03As is always the case, it seems to me,
0:27:03 > 0:27:05they haven't got their eye on the clock.
0:27:05 > 0:27:08The deadline is rushing towards them
0:27:08 > 0:27:11like steam train at 100 miles an hour
0:27:11 > 0:27:14and they don't look up and see it coming.
0:27:17 > 0:27:18One hour to go...
0:27:21 > 0:27:24..before both teams must be back at the daily deal website...
0:27:26 > 0:27:27..to submit their offers.
0:27:27 > 0:27:31There's awards, there's credibility here.
0:27:35 > 0:27:39We're in the poshest part of London trying to flog them coupons!
0:27:39 > 0:27:40What!
0:27:40 > 0:27:43For Ricky, a third restaurant deal.
0:27:43 > 0:27:45Excellent, thank you very much.
0:27:45 > 0:27:47And on the house...
0:27:47 > 0:27:51Do you know what our head chef is cooking up for us?
0:27:51 > 0:27:53- Yes, you're having a nice scallop dish.- Fantastic.
0:27:53 > 0:27:55Pan fried to perfection.
0:28:02 > 0:28:03- I'm Nick.- David.
0:28:03 > 0:28:07- Nice to meet you. - Hi David, Jade, nice to meet you.
0:28:10 > 0:28:14To cut to the chase, would there ever be an opportunity,
0:28:14 > 0:28:15do you do test drives, Stuart?
0:28:15 > 0:28:18I can't see you doing anything that we've not already done.
0:28:18 > 0:28:21Ow, I've got a splitting headache.
0:28:21 > 0:28:23- Perfect.- Lovely. Nice to meet you. - Thank you very much.
0:28:25 > 0:28:28That looks like a potential option there.
0:28:28 > 0:28:30Oo, oo!
0:28:30 > 0:28:31Open Golf!
0:28:34 > 0:28:38- James?- Yes, that's me.- Great, I'm Gabrielle, nice to meet you.
0:28:38 > 0:28:39We spoke on the phone.
0:28:39 > 0:28:42Where's it gone?
0:28:42 > 0:28:44Mayfair.
0:28:44 > 0:28:47Good evening, I wonder if it would be possible
0:28:47 > 0:28:49to speak with whoever is in charge of marketing?
0:28:49 > 0:28:52'We don't have a marketing department.'
0:28:52 > 0:28:57Still trying to sniff out another deal, Tom and Adam.
0:28:57 > 0:28:59Perfumes? That would be a good one.
0:28:59 > 0:29:02Is Miller Harris...are they famous? I don't know.
0:29:02 > 0:29:04No idea, I've never heard of it.
0:29:04 > 0:29:05Yes, they're all London clients.
0:29:05 > 0:29:08They like the high life, they like top-end products like yourselves.
0:29:08 > 0:29:11As soon as we saw you, you jumped out at us really.
0:29:11 > 0:29:13- So you know Miller Harris?- Yes.
0:29:13 > 0:29:16I mean Tom's a lot more familiar with it than me,
0:29:16 > 0:29:19his girlfriend shops here and she's bought perfume and so on and so on.
0:29:19 > 0:29:24- Right.- I'm not local, but, yeah, Tom's very familiar with it.
0:29:24 > 0:29:28Would you be able to do 50% off on a candle set as the offer?
0:29:28 > 0:29:31- I think we should try it.- OK.
0:29:31 > 0:29:33To get this signed off and ready for 12,
0:29:33 > 0:29:36we need to get the contract signed in the next four minutes.
0:29:36 > 0:29:39I wouldn't like to put all that pressure on you!
0:29:42 > 0:29:4515 minutes before both teams must be back at the daily deal company...
0:29:56 > 0:29:59I feel a bit of pressure, I've got to honest with you, Ricky,
0:29:59 > 0:30:00I'm feeling a bit of pressure here.
0:30:00 > 0:30:03All I'm seeing is red lights in front of me in the car.
0:30:03 > 0:30:05It's an absolute nightmare.
0:30:07 > 0:30:10What we need to remember, I know you're feeling the pressure,
0:30:10 > 0:30:14- is we have got some good deals which I think are going to be popular. - Bloody...
0:30:21 > 0:30:22- This way.- '7pm.'
0:30:24 > 0:30:26Come on, guys.
0:30:26 > 0:30:28Time to hand in their paperwork.
0:30:28 > 0:30:30Hey, Graham.
0:30:30 > 0:30:33'On Jade's team, six deals.'
0:30:33 > 0:30:34Thank you very much.
0:30:34 > 0:30:38- Lovely. Thank you.- I feel that the deals have definitely been on brand.
0:30:38 > 0:30:42It's really hard to know whether we smashed it or not. Who knows?
0:30:42 > 0:30:45For Stephen, nine deals.
0:30:45 > 0:30:49All things considered, I can look myself in the mirror,
0:30:49 > 0:30:52I genuinely can, and say I gave 100%. Whether we've won or not,
0:30:52 > 0:30:54it's down to what happens tomorrow on that website.
0:30:56 > 0:30:59Next, which offers to go with?
0:30:59 > 0:31:03- OK. Where shall we start? - 'The company will decide.'
0:31:03 > 0:31:06It's something new, and the other thing that I like,
0:31:06 > 0:31:08- is that it has not been on any other website. - Yeah, it's a good one.
0:31:08 > 0:31:12The deals they pick will go live at midnight.
0:31:14 > 0:31:18- It's way off brand. - It's been everywhere.
0:31:18 > 0:31:20For me, it's definitely a no.
0:31:23 > 0:31:27- We can present both deals anyway. - Yeah, I agree with you. I think you've got to run both.
0:31:27 > 0:31:28Good.
0:31:28 > 0:31:33After 24 hours online, sales will be counted.
0:31:35 > 0:31:38The team with the deals that make the most money will win.
0:31:39 > 0:31:42Results in the boardroom.
0:32:17 > 0:32:19You can go through to the boardroom now.
0:32:48 > 0:32:51- Good afternoon. - Good afternoon, Lord Sugar.
0:32:52 > 0:32:58These tasks are all designed to try and replicate a business start-up.
0:32:58 > 0:33:00This one was a classic example.
0:33:00 > 0:33:04You were supposed to go out and find some deals
0:33:04 > 0:33:10and offer it to the website and we'll see how much stuff got sold.
0:33:10 > 0:33:12Yeah? Sterling.
0:33:12 > 0:33:17Stephen, you threw the gauntlet down to me at the end of last week.
0:33:17 > 0:33:20You said, make me the team leader.
0:33:20 > 0:33:23- So I did. So how was it?- I think the pressure definitely showed in the day,
0:33:23 > 0:33:27the pressure was on all of our shoulders.
0:33:27 > 0:33:29I did say that we needed to maintain focus
0:33:29 > 0:33:31and he listened to that and tried to keep pushing forward.
0:33:31 > 0:33:33Tell me what you done?
0:33:33 > 0:33:36I wanted to get the team out on the road quickly.
0:33:36 > 0:33:40- We did a fish spa which is quite in at the moment...- A what?
0:33:40 > 0:33:41It was like a fish...
0:33:41 > 0:33:45they basically nibble your feet and give you a massage.
0:33:45 > 0:33:48So Ricky went to two high-end restaurants.
0:33:48 > 0:33:51What happened, Ricky, at the high-end restaurant?
0:33:51 > 0:33:54We had a very detailed conversation about the restaurant.
0:33:54 > 0:33:55And when we sat down to discuss business,
0:33:55 > 0:33:59although they were ideal for our luxury daily deals website,
0:33:59 > 0:34:02they weren't prepared to give any discounts whatsoever,
0:34:02 > 0:34:07- or pay any commissions whatsoever. - So, let me understand. How much time did you spend at this gaff?
0:34:07 > 0:34:11I spent a good 30 minutes before I sat down to business and wasted a lot of time.
0:34:11 > 0:34:16So the point is, soon as you walk in there, hello, I'm from a daily deals website,
0:34:16 > 0:34:21and if you give me a good discount, I'll put your product on the website and I'll bring you business, OK?
0:34:21 > 0:34:24- Yes, Lord Sugar.- Are you interested, yes or no? Yeah?- Yeah.
0:34:24 > 0:34:28Now, from what I have just gleaned from you there,
0:34:28 > 0:34:31it's as if they had been saying, you know what,
0:34:31 > 0:34:33we don't want to be associated with this type of selling.
0:34:33 > 0:34:37- Yes, Lord Sugar.- Why didn't you establish his early?- I made...
0:34:37 > 0:34:41I'll put my hands up, I made a bad assumption that they should know how it worked.
0:34:41 > 0:34:44- But one thing I did do... - Time is money.- Yes, Lord Sugar.
0:34:44 > 0:34:50So what did you end up, restaurant-wise, putting forward to the website?
0:34:50 > 0:34:54I went to a famous restaurant. I signed a seven-course evening dinner.
0:34:54 > 0:34:58- Yeah.- I signed up a lunchtime menu. - So you done two deals in one place?
0:34:58 > 0:35:01- Two deals immediately.- That's good. That is good. That's clever.
0:35:01 > 0:35:04How many deals was he prepared to offer?
0:35:04 > 0:35:08In the evening, 100 deals for the seven-course dinner and for the lunchtime menu, I made 200 deals.
0:35:08 > 0:35:11- Did they put them forward, or did you suggest those numbers? - I discussed it with them.
0:35:11 > 0:35:15- They asked for my advice on the right number.- You might as well - it's to your advantage -
0:35:15 > 0:35:20get them to give you as many offers as you can.
0:35:20 > 0:35:23- So what else did you do, then? - The strategy, we sent the guys out like I sent Ricky,
0:35:23 > 0:35:26to focus on multiple deals if possible.
0:35:26 > 0:35:30- It was, was it?- Yes. - Did you do any multiple deals?
0:35:30 > 0:35:33We did two in the tooth whitening, and in the fish clinic spa,
0:35:33 > 0:35:36we agreed on three separate deals as well.
0:35:36 > 0:35:41- So, overall, you dealt with five vendors.- Yes.
0:35:41 > 0:35:44- But you came up with nine deals. Is that right?- Yes. - That's quite smart.
0:35:44 > 0:35:46I've got to tell you, that's smart.
0:35:48 > 0:35:54- All right. Phoenix, Jade. I believe you were the project manager.- Yes.
0:35:54 > 0:35:57- Did you get any multiple deals? - We didn't do multiple deals.
0:35:57 > 0:35:59That wasn't my strategy.
0:35:59 > 0:36:04I was very much focused on the fact that we needed quality rather than quantity.
0:36:05 > 0:36:09We wanted to go for one very exclusive deal.
0:36:09 > 0:36:13They went to five places, got nine deals.
0:36:13 > 0:36:16- I don't know how many got accepted, I will find out soon.- OK.
0:36:16 > 0:36:19But while you're there, how about a deal on that, or a deal on that?
0:36:21 > 0:36:23So who did you send out, going where?
0:36:23 > 0:36:26Nick and I went to the spa first of all.
0:36:26 > 0:36:29It was originally £200, the overall package price,
0:36:29 > 0:36:33and they reduced it to £99 for us.
0:36:33 > 0:36:36And then after that, we went to the restaurant at St Pancras.
0:36:36 > 0:36:39I heard from Nick that the guy got a little bit heated.
0:36:39 > 0:36:43He said you should have come to the table with intelligence.
0:36:43 > 0:36:47- I think he was happy with the deal in the end.- You done a deal with him?- Yeah.- You signed a contract?
0:36:47 > 0:36:51- Yeah, we did a deal with every single person we saw.- Yeah?- Yeah.
0:36:51 > 0:36:54- And so you're done. You've done two restaurants... - No, we did another one.
0:36:54 > 0:36:58We went to a French restaurant and got another deal there. And a great deal.
0:36:58 > 0:37:02- So that leaves Adam and Tom. - Yeah, sure.
0:37:02 > 0:37:08We visited a hotel. They were happy to do a five-course tasting menu, at 35% reduction.
0:37:08 > 0:37:12- Are you sure you got a good deal? - We negotiated hard. We got the tea and coffee complimentary.
0:37:12 > 0:37:16- You sure they didn't see you coming?- I feel it was a really good deal.- Hmm.
0:37:16 > 0:37:18- All right.- Later in the day, we visited the perfumer
0:37:18 > 0:37:21and agreed a deal on a 50% reduction on their candle set.
0:37:23 > 0:37:28- You could choose one or two candle sets.- I'm a bit worried about your assessment of a good deal,
0:37:28 > 0:37:30quite frankly, you two.
0:37:30 > 0:37:31It's got to be a bloody good candle.
0:37:33 > 0:37:36So anyway, how was Jade as a project manager?
0:37:36 > 0:37:39Yes, she was good in the morning,
0:37:39 > 0:37:43but as the day wore on, there wasn't a lot of communication.
0:37:43 > 0:37:50Right, well, I'm going to ask Nick and Karren to read through
0:37:50 > 0:37:54a) what was accepted and b) how you got on.
0:37:56 > 0:38:00Because you do realise that all the deals you put forward had to be
0:38:00 > 0:38:03assessed by the website people?
0:38:03 > 0:38:06So they might reject them all.
0:38:08 > 0:38:11So, starting with Phoenix, Nick.
0:38:12 > 0:38:16How many deals were accepted by the website?
0:38:16 > 0:38:23- Of the six deals offered by Phoenix, only two were accepted.- Two?- Mm.
0:38:23 > 0:38:28Karren, Sterling - how many of theirs were accepted?
0:38:28 > 0:38:32Of the nine deals that you offered, they accepted three.
0:38:34 > 0:38:37Of the deals that Stephen and Gabrielle put forward,
0:38:37 > 0:38:42the website took the golf deal and they sold seven units of that.
0:38:42 > 0:38:45Which made a total sales of £350.
0:38:45 > 0:38:48Um, Ricky got two deals.
0:38:48 > 0:38:51And the 100 dinners sold out.
0:38:51 > 0:38:57- Completely sold out?- Completely sold out. And 90 lunches were also taken up.
0:38:57 > 0:39:01So that was total sales of £6,090.
0:39:07 > 0:39:11For Phoenix, Tom and Adam. How did they get on?
0:39:11 > 0:39:13They drew a blank.
0:39:13 > 0:39:14No deals accepted at all.
0:39:18 > 0:39:22Lunch deal brought in 70 sales, giving total sales of £5,950.
0:39:26 > 0:39:32Jade's spa deal achieved 87 sales.
0:39:33 > 0:39:38Total revenue £8,613.
0:39:38 > 0:39:42So, that makes the Phoenix' overall total
0:39:42 > 0:39:52er, £14,563, and Sterling £6,440.
0:39:52 > 0:39:55So Phoenix win by over £8,000.
0:39:57 > 0:40:01It just goes to show you, overnight, like that, £14,000
0:40:01 > 0:40:06was spent for your day's work out there as a sales team.
0:40:06 > 0:40:09Well, look, your treat is I am sending you off to Cliveden,
0:40:09 > 0:40:14a world-famous hotel, where you are going to have afternoon tea.
0:40:14 > 0:40:18- All right? So well done and I'll see you on the next task. - Thank you, Lord Sugar.
0:40:28 > 0:40:32So, Stephen, you know, when I sent you back the last time -
0:40:32 > 0:40:34you all witnessed this.
0:40:34 > 0:40:39There may have been some kind of implication here that his neck is on the line.
0:40:39 > 0:40:41I am always very fair
0:40:41 > 0:40:45and I'm going to evaluate this process
0:40:45 > 0:40:49on the basis of who is responsible for the failure of this task.
0:40:50 > 0:40:55- So off you go, and I'll speak to you later on.- Thank you, Lord Sugar.
0:41:02 > 0:41:07Oh, wow. Look at this. Mm, thank you.
0:41:08 > 0:41:13- It says here, "the world's most expensive afternoon tea"?- Yes.
0:41:13 > 0:41:17Normally, for a normal guest, for a couple, we would charge £500.
0:41:17 > 0:41:22And then you can always make it more expensive if you like, if you order champagne.
0:41:22 > 0:41:26Have you thought of doing kind of a discount on a daily deals website on that?
0:41:26 > 0:41:28THEY LAUGH
0:41:32 > 0:41:36I really love winning. So much better than going to the caff.
0:41:36 > 0:41:38- I love winning. - That tastes fantastic.
0:41:38 > 0:41:41- It's the truffle, isn't it? That gives it that extra...- Smokiness. Yeah.
0:41:41 > 0:41:46- This is my perfect treat. Eating.- Jade?
0:41:48 > 0:41:53- To team Phoenix.- Cheers, everyone. - Well done, guys.- Cheers.
0:42:07 > 0:42:10- So where did we go wrong, guys? - Pretty simple, really.
0:42:10 > 0:42:13We didn't sell enough and the strategy was multiple deals.
0:42:13 > 0:42:15Maybe that was fundamentally flawed.
0:42:15 > 0:42:17Maybe I should just slowed down a bit.
0:42:17 > 0:42:20Stephen is to blame for us losing this task.
0:42:20 > 0:42:23He buckled under the pressure. We had bad direction from our project manager.
0:42:23 > 0:42:26We should just have chosen smarter places to go to.
0:42:26 > 0:42:29Maybe other options were just too common, at the end of the day.
0:42:29 > 0:42:33If I was in Lord Sugar's seat, I would be sending home Gabrielle.
0:42:33 > 0:42:36Contribution-wise, nothing. I could have worked alone that day.
0:42:36 > 0:42:38Let's be honest, I'm gutted.
0:42:38 > 0:42:41Project manager, don't like losing, we've lost.
0:42:43 > 0:42:49I think Stephen should be fired. At the end of the day, he just lost the plot.
0:43:04 > 0:43:08Can you send the three of them in, please?
0:43:08 > 0:43:10You can go through to the boardroom now.
0:43:23 > 0:43:27Right, well, just to recap again,
0:43:27 > 0:43:30we had nine items,
0:43:30 > 0:43:32which I thought was rather good at the time.
0:43:32 > 0:43:37The only ones that came off well was the dinner deal and the lunch deal.
0:43:37 > 0:43:41But the point I wanted to ask you about, Ricky, was
0:43:41 > 0:43:49I've heard that it was your suggestion that he only offer 100. Is that right?
0:43:49 > 0:43:54I'll be upfront and honest with you, I didn't know what a reasonable number might be.
0:43:54 > 0:43:57And they were very much, what do you think? Ricky, what is the number?
0:43:57 > 0:44:02You had a one-time opportunity here and you only pushed them for 100.
0:44:02 > 0:44:07- They sold out. Sickening, that is, to me. Sickening.- Yeah.
0:44:07 > 0:44:14And I heard back from the website people that very rarely do they allow their salesmen to sell out.
0:44:14 > 0:44:16You should have negotiated for more.
0:44:16 > 0:44:20- It was a grave, gave mistake. - The feedback from the website was that at least 250...
0:44:20 > 0:44:24- Yes.- ..would have been the number for you.
0:44:24 > 0:44:28You two, the dentist and the fish thing.
0:44:28 > 0:44:33Did you not understand the need for something special on this website?
0:44:33 > 0:44:36In all seriousness, I've never been to a fish spa in my life.
0:44:36 > 0:44:41Gabrielle gave the advice that that would be a good seller. I was assured that it would be a popular.
0:44:41 > 0:44:43It's a popularised thing.
0:44:43 > 0:44:52The thing about this website is that they don't want to be classified as any Tom, Dick or Harry.
0:44:52 > 0:44:57You saw that the other team came home with a load of money from their health spa.
0:44:57 > 0:45:00These are the types of things that sell very well on there.
0:45:00 > 0:45:04You had a health spa out in the countryside, but I heard that you thought it was too far to go.
0:45:04 > 0:45:09I did, Lord Sugar. We had the deadline and I could spend the time more wisely in and around London.
0:45:09 > 0:45:13I was very much in favour and I got resistance on both sides, that it was not a good idea.
0:45:13 > 0:45:18The words I said was, I'm going to take this risk, the decision is completely on me, guys.
0:45:18 > 0:45:20I'm going to go with it, bottom line.
0:45:20 > 0:45:22But the resistance was, it's an absolute shocking decision
0:45:22 > 0:45:25and you shouldn't go with it. That was the feedback.
0:45:25 > 0:45:27I did say it was a bad decision, at 12 o'clock and I said,
0:45:27 > 0:45:30when I come out of the restaurant, we will talk again.
0:45:30 > 0:45:34- Here's my feedback...- But you were really against it.- I was against it. - Big mistake, that is.
0:45:34 > 0:45:36Because it's a famous place,
0:45:36 > 0:45:39if not more famous than the one that they represented.
0:45:39 > 0:45:42Ricky doesn't know London well, so I sent him out to the countryside.
0:45:42 > 0:45:43One visit, I thought we could actually...
0:45:43 > 0:45:46If you felt that strongly about it, why didn't you go?
0:45:46 > 0:45:50I thought that logistically, me and Gabrielle knew London very well.
0:45:50 > 0:45:54You knew London well, but from what I can hear, you were running around like headless chickens.
0:45:54 > 0:45:56He made a couple of cock-ups
0:45:56 > 0:45:59but other than that, he brought in most of the money.
0:46:00 > 0:46:03You two, the stronger team, so to speak,
0:46:03 > 0:46:06bring in £350 of the business.
0:46:06 > 0:46:09The golf place. I mean, seven units.
0:46:09 > 0:46:14- In terms of the product selection, that was obviously a huge mistake. - Whose fault was that huge mistake?
0:46:14 > 0:46:17Well, in terms of the fish spa, I went with Gabrielle's...
0:46:17 > 0:46:21- Personally, I know I... - That was your idea? The fish thing?
0:46:21 > 0:46:23Yeah, I even got three packages from one place
0:46:23 > 0:46:26with the hope that one of them would work.
0:46:26 > 0:46:29It doesn't matter how many offers you got, the fish thing was flawed in the beginning.
0:46:31 > 0:46:35I think we've gone far enough.
0:46:35 > 0:46:38Here we are in the 10th week
0:46:38 > 0:46:42and I have really got to decide who is staying in this process, OK?
0:46:42 > 0:46:48What I'm going to ask now is that all three of you step outside
0:46:48 > 0:46:51and I'm going to have a final chat with Nick and Karren.
0:46:51 > 0:46:57Then we're going to come back in here and I'm going to decide who is leaving and who is staying, OK?
0:46:57 > 0:46:59- Thank you.- Off you go.
0:47:07 > 0:47:12Well, Stephen and Gabrielle, I don't know what is going on there with those two.
0:47:12 > 0:47:17They were equally as bad as each other throughout the task.
0:47:17 > 0:47:21It was unstructured, it was chaotic and it lacked any sort of direction.
0:47:21 > 0:47:24I mean, Gabrielle, when she came into the process, she started off quite fiery.
0:47:24 > 0:47:27She had a bit of a spark about her.
0:47:27 > 0:47:31I'm just wondering, as we crank up the complexity of this thing,
0:47:31 > 0:47:33whether she is under a lot of pressure
0:47:33 > 0:47:35and just can't hack it, you know?
0:47:37 > 0:47:41Ricky, he might have brought in the most amount of money here,
0:47:41 > 0:47:46but actually, this is the fourth time he will be in the final three.
0:47:46 > 0:47:48PHONE RINGS
0:47:50 > 0:47:53- Would you send the three of them in, please?- Yes, Lord Sugar.
0:47:53 > 0:47:55Lord Sugar will see you now.
0:48:06 > 0:48:10Right. Well, on this particular task, Ricky,
0:48:10 > 0:48:16give me your honest opinion of who should go.
0:48:16 > 0:48:20On this particular task, I put responsibility to both Gabrielle and Stephen.
0:48:20 > 0:48:22I think they are both hugely at fault.
0:48:22 > 0:48:26I think that although I did make mistakes on the way, and I am man enough to admit them,
0:48:26 > 0:48:29I brought in over £6,000. If there were three of me, we'd have beaten the other team.
0:48:29 > 0:48:33Stephen buckled under the pressure that he put on himself last week.
0:48:33 > 0:48:36- Absolutely buckled.- Sure?- Gabrielle unfortunately didn't support Stephen. - You sure?
0:48:36 > 0:48:41I can tell you, I got a telephone call from you, saying Ricky, I really feel the pressure.
0:48:41 > 0:48:42The stress is on me.
0:48:42 > 0:48:46It's hard for me to have to motivate my project manager. I'm not a one-man band.
0:48:46 > 0:48:51- Listen, Ricky...- On this occasion, I WAS a one-man band.- Ricky, to say me and Gabrielle are both responsible,
0:48:51 > 0:48:54- for your standards, that's a weak answer.- Let's look at your negotiation.
0:48:54 > 0:48:59In your honest opinion, which of us is more culpable? Just give me an answer.
0:48:59 > 0:49:02- It's not a copout. Both of you. - If you ask me, I'll give you an honest answer.
0:49:02 > 0:49:06You just asked me a question so could you keep quiet, Stephen?
0:49:06 > 0:49:08- Honest answer.- Both of you are at fault. More strongly, yourself.
0:49:08 > 0:49:12- You buckled.- OK.- You are saying you are as good at negotiation as me.
0:49:12 > 0:49:15You made £350 between two of you. How good is that negotiation skills? Terrible.
0:49:15 > 0:49:20You've taken yourself away from the possibility of blame for the Hertfordshire spa.
0:49:20 > 0:49:22I did say quite explicitly to both of you,
0:49:22 > 0:49:26my neck's on the block here, I totally want to go with this, I think it's a winner.
0:49:26 > 0:49:31If you felt so strongly about this, Stephen, you should have gone to that spa.
0:49:31 > 0:49:34- I made a fatal error. - You made one mistake there
0:49:34 > 0:49:36the rest of the mistakes were rubbish negotiating,
0:49:36 > 0:49:39- not earning money.- I'm going to put something out here. May I?
0:49:39 > 0:49:43- Ricky, you have been talking non-stop!- You asked me a question, you just said,
0:49:43 > 0:49:45- may I?- May I actually speak here?
0:49:45 > 0:49:49- No, you may not.- Look, Ricky, you've made yourself clear.
0:49:49 > 0:49:50Yeah, OK.
0:49:50 > 0:49:56Stephen, without opening up the same old can of worms again,
0:49:56 > 0:50:02try and explain to me why you don't feel you are responsible for the failure of this task.
0:50:02 > 0:50:06Lord Sugar, on all previous tasks, all bar none,
0:50:06 > 0:50:09I have went with a gut feeling and influenced somebody within the team
0:50:09 > 0:50:11to run with it, whether it be a pitch, the name of a source,
0:50:11 > 0:50:15whether it be a product selection, I am a fighter and I go with it.
0:50:15 > 0:50:21- Now Gabrielle, for me, you're not demonstrating, for me, fight. I want to hear from you.- No, wait, wait.
0:50:21 > 0:50:24You always bring up this thing that I don't do anything.
0:50:24 > 0:50:27Maybe I'm not as articulate as the other two boys, but
0:50:27 > 0:50:31at the end of the day, my ideas, I do try to put them across.
0:50:31 > 0:50:34And to be honest, out of all three of us, I think I'm a more rounded candidate.
0:50:34 > 0:50:36I've excelled at selling,
0:50:36 > 0:50:39something I don't do on a normal day-to-day basis. Design, I've done.
0:50:39 > 0:50:45In the briefs, I always give analysis of what I think should be done.
0:50:45 > 0:50:47Who is responsible for the failure of this task?
0:50:47 > 0:50:52I would say it is Stephen. I think he lost the plot.
0:50:52 > 0:50:55At the end of the day, what did you do apart from go along with me?
0:50:55 > 0:50:59Come on! This is the most passionate, honestly, this is the most passionate
0:50:59 > 0:51:02I've seen you throughout the whole process.
0:51:02 > 0:51:05If you were like this on the day, we would have got a better result.
0:51:05 > 0:51:08- That's the truth.- Stephen, why should you stay in this process?
0:51:08 > 0:51:11The simple reason why I should stay, Lord Sugar, is that from me, you get
0:51:11 > 0:51:14somebody who will make mistakes, but will come up the next day
0:51:14 > 0:51:18with a fresh mind, a fighting spirit and do the same thing again.
0:51:18 > 0:51:21I can guarantee you that. As a business partner, I'll be straight down the line,
0:51:21 > 0:51:24show weaknesses and strengths. That's what I'm like.
0:51:24 > 0:51:29Ricky, why should you be my business partner?
0:51:29 > 0:51:32I am not only fantastic at what I do in my industry,
0:51:32 > 0:51:35I've learned many tremendous lessons from what you have sowed so far.
0:51:35 > 0:51:38I've implemented them in every task, once you've taught me a lesson.
0:51:38 > 0:51:43- I'm such a great prospect for the future. I would really like to think that you see that in me.- Mm.
0:51:43 > 0:51:47Gabrielle, you are a nice girl
0:51:47 > 0:51:49but I'm looking for a business partner here.
0:51:49 > 0:51:56I'm not looking for a friend. I've got friends, I don't need any more friends, OK?
0:51:56 > 0:52:01Um, I remember very, very early stages of this process,
0:52:01 > 0:52:03that you was actually... You had a fighting spirit about you
0:52:03 > 0:52:06and I'm wondering whether you've still got it.
0:52:06 > 0:52:12I do have a fight in me and I do really, really want to win this.
0:52:12 > 0:52:15And I still do contribute and I still do try my hardest.
0:52:15 > 0:52:19Stephen may not think I did well, but he was indecisive. One minute we're doing this, then we're doing that.
0:52:19 > 0:52:22- Chopping and changing.- Focus on yourself, just focus on yourself.
0:52:22 > 0:52:25No, no, no, can you let me finish, please?
0:52:25 > 0:52:29- Of course, but think about you. - Can you let me finish?- Don't be condescending. Let her speak.
0:52:29 > 0:52:31In every task, I do try
0:52:31 > 0:52:34- and adapt myself to the person I'm dealing with.- Yeah. OK.
0:52:36 > 0:52:41Listen, we can go on and on here and I'm going to summarise
0:52:41 > 0:52:44how I see things, which is really going to take into account
0:52:44 > 0:52:47this task here and the past ten weeks.
0:52:48 > 0:52:54Ricky, I must admit you did sell some stuff here but also,
0:52:54 > 0:52:58you made what I consider to be a belligerent decision not to go
0:52:58 > 0:53:03to the spa which I think was a very, very serious mistake.
0:53:07 > 0:53:11Stephen, you leapt across that table there, virtually,
0:53:11 > 0:53:15saying please make me the project manager.
0:53:15 > 0:53:18I will win. And you haven't won.
0:53:18 > 0:53:21- No.- It's as simple as that.
0:53:21 > 0:53:26There was an air of panic that I can detect and I heard that from Karren
0:53:26 > 0:53:28and I've heard it from your colleague, also.
0:53:30 > 0:53:36Gabrielle, I don't think you contributed much in this task at all,
0:53:36 > 0:53:38to be honest with you.
0:53:38 > 0:53:41Over the course of the 10 weeks,
0:53:41 > 0:53:44I've observed you in this boardroom
0:53:44 > 0:53:49and I've got to weigh up who has a chance of winning my business partner.
0:53:51 > 0:53:54I'd just like to reiterate that it is the person
0:53:54 > 0:53:58whom I feel is most responsible for the lack of contribution
0:53:58 > 0:54:00in the task that leaves.
0:54:05 > 0:54:08And on that basis, I've got to say that...
0:54:10 > 0:54:13Gabrielle as nice a person as you are,
0:54:13 > 0:54:16it is with regret that you're fired.
0:54:16 > 0:54:21Lord Sugar, I'd like to thank you very much for the opportunity and well done, boys.
0:54:21 > 0:54:23And thank you very much.
0:54:32 > 0:54:37Right, well. There's no smoke without fire.
0:54:39 > 0:54:42Stephen, you asked me for the chance to be the project manager,
0:54:42 > 0:54:44I gave you the chance.
0:54:44 > 0:54:47You told me you were going to win, you didn't win.
0:54:47 > 0:54:51You lost. And I think on that basis,
0:54:51 > 0:54:55I've made a decision and that is, that you're also fired.
0:54:55 > 0:54:59Nick, Karren, thank you very much. Lord Sugar, I appreciate everything you've done. All right.
0:55:06 > 0:55:08Ricky,
0:55:08 > 0:55:11you are quite precise in what you do and what you say,
0:55:11 > 0:55:14you present yourself well.
0:55:14 > 0:55:19You didn't win when you were project manager and again,
0:55:19 > 0:55:21more mistakes on this occasion.
0:55:24 > 0:55:27And I have to go from my gut instinct.
0:55:27 > 0:55:32So, I think that I'm going to say to you on this last occasion...
0:55:35 > 0:55:38..go back to the house and I'll see you on the next task.
0:55:38 > 0:55:41Thank you, Lord Sugar. I'll learn from my mistakes.
0:55:46 > 0:55:47Ricky.
0:55:47 > 0:55:49Good luck.
0:55:51 > 0:55:54Well, ten weeks into this process
0:55:54 > 0:55:58and it really boils down to the calibre of the people.
0:55:58 > 0:56:02Stephen, he obviously made a right mess of this anyway.
0:56:02 > 0:56:04The figures tell me that.
0:56:04 > 0:56:09And I'm not sure that Gabrielle has been in her comfort zone
0:56:09 > 0:56:12for the last few weeks.
0:56:15 > 0:56:18Plans for me now are really just to get to grips
0:56:18 > 0:56:22with the businesses I already have and make them a success and again,
0:56:22 > 0:56:26show everyone that behind this smile there is a brain and I'm going to go far in life.
0:56:28 > 0:56:31I only wish I could turn back time and if I could,
0:56:31 > 0:56:34I would have stuck to my gut feeling. My gut feeling was to send Ricky to the hotel retreat.
0:56:34 > 0:56:37Bit frustrated. Bit gutted about that.
0:56:40 > 0:56:44Guaranteed gone, Stephen. The question is, is there a second gone?
0:56:44 > 0:56:47Imagine if just Stephen came back, we'd all be shocked.
0:56:47 > 0:56:51- Gabby, if she's fought her corner, she'll be coming back as well.- Yeah.
0:56:52 > 0:56:56- Who is it?- Ricky.- Ricky! - Anyone else?- How are you, pal?
0:56:56 > 0:57:02- You joking?- Double.- Yes!- I'm a lonesome, guys.- Well done, mate.
0:57:02 > 0:57:06- There's a peppermint tea there, for you.- Lord Sugar did say, "I'm not looking for friends."
0:57:06 > 0:57:09I felt like the smallest man in the world sat there opposite
0:57:09 > 0:57:12Lord Sugar, Nick and Karren in that big boardroom. I felt about that big.
0:57:12 > 0:57:15My track record doesn't look good so I had to fight.
0:57:15 > 0:57:20I learned a lot of things. I could have done things a lot better.
0:57:21 > 0:57:25In the fight for Lord Sugar's quarter million pound investment,
0:57:25 > 0:57:28five candidates remain.
0:57:29 > 0:57:35- Next time...- Your task is to create an affordable luxury range.
0:57:35 > 0:57:41- 'Premium products.'- It's going to be too fruity.- It's like heaven. Mmm!
0:57:41 > 0:57:43- It's a bit boring, it's a bit safe. - 'Testing times.'
0:57:45 > 0:57:48- I'm a bit worried about our brand. - OK, come up with a different idea, then.- Sweet things.
0:57:48 > 0:57:52- Really, I was a little bit confused. - It's not distinctive enough.
0:57:52 > 0:57:57- I think it's a little bit too bland. - 'The countdown to the final has begun.'
0:57:57 > 0:57:58You're fired.
0:58:14 > 0:58:16Subtitles by Red Bee Media Ltd