0:00:03 > 0:00:06This is not about a job any more. This is about me
0:00:06 > 0:00:11investing £250,000 into a business with one of you.
0:00:12 > 0:00:15Heading to London, 16 potential business partners,
0:00:15 > 0:00:19all keen to kick-start a company.
0:00:19 > 0:00:23I'm not looking for a friend. If I want a friend, I'd get a dog.
0:00:23 > 0:00:25I'm looking for a partner.
0:00:25 > 0:00:30I need you to stand up and show me what you lot are made of.
0:00:30 > 0:00:36On offer, a 50-50 deal with the nation's most demanding investor.
0:00:36 > 0:00:38I put you into a piddly little business
0:00:38 > 0:00:41and you made a complete mess of the figures.
0:00:41 > 0:00:44Willing to bankroll new business in tough times,
0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.
0:00:48 > 0:00:52That first few lines there was you digging a bloody great big hole.
0:00:52 > 0:00:53Shameful, really.
0:00:53 > 0:00:57- Start the car. - It's a deal worth fighting for.
0:00:57 > 0:01:00Your gift ideas now. The last five!
0:01:01 > 0:01:0316 candidates...
0:01:03 > 0:01:06Some hair clippers, some beard trimmers.
0:01:06 > 0:01:07I feel physically sick.
0:01:07 > 0:01:09..12 tough weeks...
0:01:09 > 0:01:11They want that tan as soon as they can.
0:01:11 > 0:01:14One life-changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:20This is my boardroom and, by the way, this is my money. You're fired.
0:01:27 > 0:01:30Previously on The Apprentice...
0:01:30 > 0:01:32Your next task, it's all about
0:01:32 > 0:01:36the new fashionable daily-deal website.
0:01:36 > 0:01:41The teams had one day to clinch cut-price deals.
0:01:41 > 0:01:44Is there no way possible at all we could do the 35% off,
0:01:44 > 0:01:47plus the complimentary tea and coffee?
0:01:47 > 0:01:50Jade's team hunted out high-end trade...
0:01:50 > 0:01:54The 50% rate is a far higher discount than we have ever done.
0:01:54 > 0:01:57..but made a meal of negotiating.
0:01:57 > 0:02:01- You put a deal to me.- I could work it out if it's round numbered.
0:02:01 > 0:02:04- I can't run a business like this. - On the other team...
0:02:04 > 0:02:07- You wouldn't be able to do any discount? - I wouldn't even give you 10%.
0:02:07 > 0:02:11- ..it was rough for Ricky. - Just wanted to clarify that, crystal clear.
0:02:11 > 0:02:13And for Gabrielle and Stephen, pain.
0:02:13 > 0:02:15Splitting headache.
0:02:15 > 0:02:18I've got to be honest with you, Ricky, I'm feeling a bit of pressure.
0:02:18 > 0:02:20In the boardroom...
0:02:20 > 0:02:23So, Phoenix win by over £8,000.
0:02:23 > 0:02:26..a clean sweep for Jade.
0:02:26 > 0:02:29- Well done, and I'll see you on the next task.- Ricky hit out.
0:02:29 > 0:02:33I think both of you are at fault. If I had to say who is stronger at fault, yourself.
0:02:33 > 0:02:34Stephen battled on...
0:02:34 > 0:02:38I'm a fighter, and will go on. Gabrielle, for, you're not demonstrating a fight.
0:02:38 > 0:02:43I'm not looking, you know, for a friend. Gabrielle, you are fired.
0:02:43 > 0:02:46..but with Gabrielle gone, had nowhere to hide.
0:02:46 > 0:02:48There was an air of panic.
0:02:48 > 0:02:52You told me you were going to win, you didn't win. You lost.
0:02:52 > 0:02:54You're also fired.
0:02:54 > 0:02:57Now, five remain to fight for the chance
0:02:57 > 0:03:00to become Lord Sugar's business partner.
0:03:11 > 0:03:14One week to go.
0:03:17 > 0:03:20Last chance to win a place in Lord Sugar's final.
0:03:22 > 0:03:24PHONE RINGS
0:03:34 > 0:03:38- Hello.- 'Good morning, this is Lord Sugar's office.
0:03:38 > 0:03:42'Lord Sugar would like you to meet him at the Burlington Arcade, in Piccadilly.
0:03:42 > 0:03:44'The cars will be with you in 30 minutes.'
0:03:48 > 0:03:50Burlington Arcade, in 30 minutes.
0:03:54 > 0:03:57Burlington Arcade in half an hour.
0:03:57 > 0:04:01This could be the last early start for us, couldn't it?
0:04:01 > 0:04:02Maybe for you.
0:04:10 > 0:04:13It's weird to be the last member of Sterling left.
0:04:13 > 0:04:17I'll be keen to see if Lord Sugar has just me on my own against the hit team -
0:04:17 > 0:04:18I think it'll be a winning combination.
0:04:18 > 0:04:21Hopefully they'll stick Jade with you, mate.
0:04:41 > 0:04:44If you ask any of us, at the beginning, "How far would you like to get,"
0:04:44 > 0:04:48you know, you can't ask fairer than this - getting the opportunity to be in the final.
0:04:48 > 0:04:50- ADAM:- This separates the men from the boys today.
0:04:50 > 0:04:54I think it's going to be about getting your hands dirty, this task.
0:05:07 > 0:05:12Tucked away in the heart of London's West End - Burlington Arcade.
0:05:13 > 0:05:18For almost 200 years, home to the finest in luxury retail.
0:05:45 > 0:05:46Good morning.
0:05:46 > 0:05:48ALL: Good morning, Lord Sugar.
0:05:48 > 0:05:53Welcome to Burlington Arcade. This is a famous arcade.
0:05:53 > 0:05:58I suppose you would say the original shopping centre.
0:05:58 > 0:06:01Now, we are in recessionary times at the moment,
0:06:01 > 0:06:05but there's still a great market for luxury products.
0:06:05 > 0:06:10The key is, they have to be AFFORDABLE luxury products.
0:06:11 > 0:06:18Your task, this week, is to create an affordable luxury product range,
0:06:18 > 0:06:22and then you will be presenting to industry experts -
0:06:22 > 0:06:24and here's the bad news - and me,
0:06:24 > 0:06:28what your business model is all about.
0:06:28 > 0:06:31Now, Ricky looks a bit stranded there.
0:06:32 > 0:06:34So, Tom, go over and join him.
0:06:37 > 0:06:42- Adam, you're going to be project manager of Phoenix.- Fantastic.- OK?
0:06:42 > 0:06:46You decide amongst yourselves who's going to your project manager.
0:06:46 > 0:06:50The team that comes up with the best idea, and business plan,
0:06:50 > 0:06:55will win, and in the losing team, one of you will be fired.
0:06:56 > 0:06:58- OK, everything clear? - ALL: Yes, Lord Sugar.
0:06:58 > 0:07:01Good luck. Off you go.
0:07:02 > 0:07:05From chocolate to cosmetics,
0:07:05 > 0:07:08premium products with affordable price-tags
0:07:08 > 0:07:11are a retail trend that keeps on growing.
0:07:11 > 0:07:15Each team must create a luxury product range,
0:07:15 > 0:07:18turn empty shelves into prototype stores,
0:07:18 > 0:07:24and then present their plans to industry experts and Lord Sugar.
0:07:24 > 0:07:27I'm very keen to take the lead on this one.
0:07:27 > 0:07:31First job for Tom and Ricky, decide who will lead.
0:07:31 > 0:07:34I feel like this is my time - third time lucky. I'm going to win this.
0:07:34 > 0:07:36I feel like you and I are a lethal combination.
0:07:36 > 0:07:40Yeah, well, I'd be more than happy to put myself up for it,
0:07:40 > 0:07:41but I think time is the essence,
0:07:41 > 0:07:43so I'm happy for you to be project manager.
0:07:43 > 0:07:47'It's extremely important for me that I win this task.'
0:07:47 > 0:07:49We're one step away from the final. I'm that close to getting
0:07:49 > 0:07:53a bit of paper out and asking Lord Sugar to sign it. I won't let that slip through my fingers.
0:07:53 > 0:07:58With Ricky running it, next, choose a market.
0:07:58 > 0:08:01Male grooming is increasingly popular these days.
0:08:01 > 0:08:03I think of all the boys in the house, as well,
0:08:03 > 0:08:08it's something that's been quite common between all of us. It's definitely a market we can get into.
0:08:08 > 0:08:11I love a bit of cosmetics for men, so that's a product range I like.
0:08:11 > 0:08:13Ricky and Tom have gone for male grooming.
0:08:13 > 0:08:17They're the right sort of age group to know all about that sort of thing.
0:08:17 > 0:08:21And looking at them, with their, sort of, hair-gelled quiffs,
0:08:21 > 0:08:26they obviously have a personal interest in that particular sector.
0:08:26 > 0:08:28It's an interesting route to go down,
0:08:28 > 0:08:32cos I think you can either go down the heritage route, or we go more modern.
0:08:32 > 0:08:35Look at a lot of fashion at the moment, even yourself, with the way you hold your hair,
0:08:35 > 0:08:40- that is a kind of in-style at the moment.- Yeah, I agree.- Agreed.- Yeah.
0:08:40 > 0:08:44In charge of the other team, market trader Adam.
0:08:44 > 0:08:46Good task, exciting, a lot to it.
0:08:46 > 0:08:50Name, identity, logo, packaging.
0:08:50 > 0:08:51Any ideas?
0:08:53 > 0:08:56I'm feeling really confident, really happy to be chosen as PM.
0:08:56 > 0:09:00I'm very good with managing people, knowing where their skill sets lie.
0:09:00 > 0:09:03It's a big task, but I think we can win this.
0:09:03 > 0:09:05The biggest market looks like the confectionery market.
0:09:05 > 0:09:09- That's what I'm thinking.- I'm keen on confectionery.- I like the sound of home-made hot chocolate,
0:09:09 > 0:09:13and then a glass display counter with individual chocolates.
0:09:13 > 0:09:16Do you know what I think you've hit on there, which is very valid, is hot chocolate?
0:09:16 > 0:09:19One of my businesses on the outside is a coffee company,
0:09:19 > 0:09:23and we do sell hot chocolates. I think it is a massively under-served market.
0:09:23 > 0:09:25Where do we want to go on this?
0:09:25 > 0:09:27I want to go down the road, I think, of chocolates,
0:09:27 > 0:09:29white chocolates, hot chocolate.
0:09:29 > 0:09:32I think what's also important to remember, we are trying
0:09:32 > 0:09:36to create a brand that says one thing, and it's a clear message.
0:09:36 > 0:09:37I'd like a bit of everything.
0:09:39 > 0:09:43Chocolate chosen, Adam's next decision - who does what?
0:09:43 > 0:09:45Nick, I'm going to go with you on...
0:09:45 > 0:09:49We're going to research a business model, we're going to do the brand identity together.
0:09:49 > 0:09:52I feel that's the main part of this, really - creating a brand,
0:09:52 > 0:09:55creating something that can go on, a moving-forward business model.
0:09:55 > 0:09:58Jade, I'm going to put you, on your own, to create the product range.
0:09:58 > 0:10:03- Yeah.- You know what a nice chocolate is.- Oh, yeah. I'm happy to go there.
0:10:03 > 0:10:07Come up with some really nice chocolate for us, which I'm sure you can do, yeah?
0:10:07 > 0:10:12OK. Let's stay on the phones, and I'll see you soon.
0:10:12 > 0:10:14I feel, as project manager, I have to be with the product.
0:10:14 > 0:10:18You'll think about the business model, I'm going to be looking at the products.
0:10:18 > 0:10:21We both need to be thinking about a name for this now, a brand identity.
0:10:21 > 0:10:23I think that name could be make or break.
0:10:23 > 0:10:26Plans in place, both teams divide.
0:10:26 > 0:10:29- Good luck, mate. See you later. - You too.
0:10:29 > 0:10:32Half head for factories, to produce premium products.
0:10:32 > 0:10:35- ADAM:- 'What's your ETA on the chocolate factory, Jade?'
0:10:35 > 0:10:38That'll take a good hour and a half, two hours, I would have thought.
0:10:40 > 0:10:44- What about using the word "dapper"? - I do like the word "dapper".
0:10:45 > 0:10:49The rest stay in London to create affordable luxury brands.
0:10:49 > 0:10:53My best efforts are probably going to be Debonair, Afterclub,
0:10:53 > 0:10:54and The Grooming Guild.
0:10:54 > 0:10:56I wrote down, "New Tradition -
0:10:56 > 0:10:59- "traditional grooming for the modern man."- OK.
0:10:59 > 0:11:01I also had Man's Choice.
0:11:01 > 0:11:05My only concern with Men's Choice is it might sound a bit like,
0:11:05 > 0:11:07you know, an adult magazine.
0:11:07 > 0:11:09Yeah, it sounds a bit cheap, doesn't it?
0:11:13 > 0:11:1411am.
0:11:16 > 0:11:20For Tom, at a luxury salon for men....
0:11:20 > 0:11:23- Hi there.- Nice to meet you. I'm Tom.- Hi, Tom. Jason Shankey.
0:11:23 > 0:11:26..face time with an expert.
0:11:26 > 0:11:30In the last year or so, there's definitely been an increase in, kind of, heritage,
0:11:30 > 0:11:33traditional male grooming products getting out there on the market.
0:11:33 > 0:11:35You've got the old-school style chairs
0:11:35 > 0:11:40with the traditional hot shave - has that been a good way to market shaving products, and let people
0:11:40 > 0:11:43- test them before they buy? - Very much so. We have a number of channels to market.
0:11:43 > 0:11:45First and foremost, we have our own salons,
0:11:45 > 0:11:48and in the salons we can use it on our customers,
0:11:48 > 0:11:51and we find that gets the best results, in terms of sales,
0:11:51 > 0:11:56- because once people experience a product, they become real fans. - Absolutely fantastic.
0:11:56 > 0:11:59While Tom brushes up on male grooming,
0:11:59 > 0:12:02on the other team...
0:12:02 > 0:12:06- Obviously there's chocolate, so Chocolike...- Yep.- Quite clever.
0:12:06 > 0:12:11..a brand-name brainstorm for Nick, and project manager Adam.
0:12:11 > 0:12:15Chocoloco, Lovely Chocolate, Chocstop.
0:12:15 > 0:12:18What's important to remember is that we are creating a luxury brand.
0:12:18 > 0:12:24Things I have written down, Cocoa-Co, Cocoa-Cho, Cho-Cho-Cho.
0:12:24 > 0:12:27- Sounds like a train. - It is a bit like a train, but it's like a chocolate train.
0:12:28 > 0:12:32We could call it Chocolate Bar, as in "chocolate bar",
0:12:32 > 0:12:34and Chocolate Bar, do you know what I mean?
0:12:34 > 0:12:36The bar. The fact that we could have a counter,
0:12:36 > 0:12:38in the style of maybe a bar.
0:12:38 > 0:12:40You could personalise the chocolate, again,
0:12:40 > 0:12:44like a bar, you could order it at the bar, a chocolate bar.
0:12:45 > 0:12:47PHONE RINGS
0:12:47 > 0:12:50- Hi, Adam.- 'Hi, Jade, you OK?' - Yeah, good, thank you.
0:12:50 > 0:12:54'At the moment, we are struggling for a name - there's no two ways about it.'
0:12:54 > 0:12:58- So, what names have you come up with?- Sweet Thing.- 'Sweet Thing.'
0:12:58 > 0:13:01Like Sweet Thing, like Wild Thing, you know, Sweet Thing.
0:13:01 > 0:13:05I just think Sweet Thing is quite cool, quirky. That's my favourite.
0:13:05 > 0:13:08'I think that would be really good.'
0:13:09 > 0:13:14First stop for the boys, a high-class chocolatier.
0:13:15 > 0:13:17And a chance to get a taste...
0:13:17 > 0:13:20- That's beautiful. - ..of their chosen market.
0:13:20 > 0:13:24So, obviously, the main focus for yourself is chocolate.
0:13:24 > 0:13:27What chocolates do you do? What flavours have you combined?
0:13:27 > 0:13:31We do a ginger, a lavender, a mint. I think mint is always good.
0:13:31 > 0:13:32We do a lemon.
0:13:32 > 0:13:36- What's the most popular, out of the chocolates that you do? - Salted caramel.
0:13:36 > 0:13:38It's beautiful. I really like that.
0:13:39 > 0:13:43- KARREN:- 'Adam and Nick had a wonderful opportunity to meet a businessman
0:13:43 > 0:13:45'who's created a fantastic, bespoke shop,'
0:13:45 > 0:13:48to help them put together their business model.
0:13:48 > 0:13:52'What have they spent their time doing here? Tasting chocolate.'
0:13:52 > 0:13:55They failed to grasp the opportunity.
0:13:55 > 0:13:58- Jellies? - There is a trend towards jellies,
0:13:58 > 0:14:01especially high-end jellies.
0:14:01 > 0:14:06- It's pate de fruits - it's a bit different to a jelly. It's got a much fuller flavour.- Wow.
0:14:06 > 0:14:08That's fantastic.
0:14:11 > 0:14:12Lunchtime.
0:14:13 > 0:14:15East London.
0:14:17 > 0:14:21Tomorrow, teams can test their concepts
0:14:21 > 0:14:23on a cross-section of consumers.
0:14:23 > 0:14:26Today, each team gets an empty space...
0:14:26 > 0:14:28I believe this is what they call a blank canvas.
0:14:28 > 0:14:32- This is the entrance to your salon, here.- So this is the door?
0:14:32 > 0:14:36..and an interior designer, to help create their retail vision.
0:14:36 > 0:14:39We're doing male grooming products. We want to look back at a kind of
0:14:39 > 0:14:42luxury style, so we're looking at heritage, tradition.
0:14:42 > 0:14:45At the moment, we're thinking charcoal grey, dark woods.
0:14:45 > 0:14:48We're thinking, very sharp, very bright.
0:14:48 > 0:14:51- Colour schemes, we're thinking, baby blue. - PHONE RINGS
0:14:51 > 0:14:52Excuse me, one second.
0:14:52 > 0:14:55Hi, Jade, we're just with our designer.
0:14:55 > 0:14:57Just to let you know, I have to confirm
0:14:57 > 0:15:00'the product range. This is what I'm thinking. tell me what you think.'
0:15:00 > 0:15:05Marshmallows, hot chocolate, and then chocolate discs.
0:15:05 > 0:15:07Like really thin plates of chocolate.
0:15:07 > 0:15:09Yeah, well, I really want to go for the jellies.
0:15:09 > 0:15:14The guy we spoke to, the market research, said jellies were, like, top seller. He's doing really well.
0:15:14 > 0:15:17My opinion is that we should leave out jellies,
0:15:17 > 0:15:19but I'm happy to go with them.
0:15:19 > 0:15:22- I don't think we need it.- Jellies are the new big thing, though.
0:15:22 > 0:15:24It's going to be... It's going to be big.
0:15:24 > 0:15:27'The product range is not bad, er,
0:15:27 > 0:15:30'but where I think Adam and me have disagreed'
0:15:30 > 0:15:31is the inclusion of jellies.
0:15:31 > 0:15:34I don't think it's necessarily a bad idea to include them,
0:15:34 > 0:15:37but it could maybe detract a little bit from the focus of our task.
0:15:37 > 0:15:40- I don't think we need them, but if... - 'I don't think we need jellies, either.'
0:15:40 > 0:15:43I think we should go with all four. They do all tie in together -
0:15:43 > 0:15:48they're all sweet, you know, and it's... It's nice.
0:15:48 > 0:15:51Some people don't like chocolate, so they can have a jelly.
0:15:53 > 0:15:56In Kent, a factory.
0:15:57 > 0:16:01Sugary specialist in all things sweet.
0:16:01 > 0:16:02JADE: It's like heaven!
0:16:02 > 0:16:07Moulding Adam's jelly and chocolate range, Jade.
0:16:07 > 0:16:12I always wanted to have a sweet shop. I think every little girl who's slightly...podgy did.
0:16:12 > 0:16:13Mmm!
0:16:14 > 0:16:18That's like one big creme brulee. Oh, that looks very brown.
0:16:18 > 0:16:20Hold on, it's on fire!
0:16:22 > 0:16:23Hampshire.
0:16:23 > 0:16:26A cosmetic factory.
0:16:26 > 0:16:30Making up male grooming products, Ricky.
0:16:31 > 0:16:34It's going to be too fruity for a masculine product.
0:16:34 > 0:16:38The products we've come up with are a lathering shave cream,
0:16:38 > 0:16:42we've come up with an after-shave balm, and a face moisturiser.
0:16:42 > 0:16:45I very much want to look at anti-inflammatory properties,
0:16:45 > 0:16:48the revitalising skin protection.
0:16:48 > 0:16:51Once you've shaved, you can have an after-balm, and then moisturise.
0:16:51 > 0:16:55So all the products complement one another. I think it's a winning product line.
0:16:55 > 0:16:58I feel like my hand's getting a bit more youthful when I'm doing that!
0:16:59 > 0:17:02Products finalised, but still no brand name.
0:17:02 > 0:17:03PHONE RINGS
0:17:03 > 0:17:08- Hey, Tom.- One last throw of the dice, that you might want to give out is using the word "gentry".
0:17:08 > 0:17:11Maybe I'm being silly, but I don't know if I completely get "gentry".
0:17:11 > 0:17:14So, should we stick with what we've got? New Tradition.
0:17:15 > 0:17:17New Tradition. Er...
0:17:18 > 0:17:21- You don't like it, do you? - It's just not very, like, creative.
0:17:21 > 0:17:24'What about, like, Modern Gentleman?'
0:17:24 > 0:17:27I really like that, I think it works very well actually, mate.
0:17:28 > 0:17:30On the other team...
0:17:30 > 0:17:32- My thoughts were, a stencil cut-out of a heart.- Yeah.
0:17:32 > 0:17:36..drawn up by Adam and Nick, but suggested by Jade...
0:17:36 > 0:17:40Possibly have a stronger T and a stronger S.
0:17:40 > 0:17:44The identity for their brand - Sweet Thing.
0:17:44 > 0:17:47It's a confectionery brand, overall, but there is a focus on chocolate.
0:17:47 > 0:17:49- PHONE RINGS - Hi, Jade.
0:17:49 > 0:17:53Just a quick one, cos I'm in the middle of making all this stuff now.
0:17:53 > 0:17:56The jellies - I can make them alcoholic.
0:17:56 > 0:17:58I was thinking I can make spiced pear cider ones,
0:17:58 > 0:18:01and peach schnapps, and call them drunken jellies.
0:18:01 > 0:18:05- I don't think we'll go drunken jellies. What do you think, Nick? - No.- I don't like it.
0:18:05 > 0:18:10I mean, Adam, you're the one who really wanted these jellies, so what are your thoughts on that?
0:18:10 > 0:18:14- I think drunken jellies sounds quite cool.- I don't like drunken jellies.
0:18:14 > 0:18:17- OK, come up with a different idea then.- I'm a bit worried about our brand.
0:18:17 > 0:18:20We've got so many different products that seem very random.
0:18:20 > 0:18:22What shall we call it? So, jellies...
0:18:24 > 0:18:28- OK, er... Drunken Jellies, yeah? - OK, cool.
0:18:28 > 0:18:31It's as good a name as any, mate. What's on the table?
0:18:32 > 0:18:33They're meant to be doing branding.
0:18:33 > 0:18:36I thought they could've come up with a few names,
0:18:36 > 0:18:38but it seems I've done all the names all day, and the product.
0:18:38 > 0:18:42- Pear cider.- That'll give you an idea of the two together.- Oh, my God!
0:18:43 > 0:18:45That's really strong.
0:18:45 > 0:18:47'I don't really know what they've done.'
0:18:47 > 0:18:50Yeah, I reckon I'm pretty much running the show.
0:18:50 > 0:18:52On the other team...
0:18:52 > 0:18:57- Go with the white, like that. I think it makes it stand out more. - ..in charge of branding, Tom.
0:18:58 > 0:18:59Bring that down a little bit,
0:18:59 > 0:19:01so we've got the line carrying on afterwards.
0:19:04 > 0:19:06Do you think it's too boring?
0:19:08 > 0:19:12The PM, Ricky, has taken himself off to the factory,
0:19:12 > 0:19:15where he's concocting the product.
0:19:17 > 0:19:18Everything else is down to Tom.
0:19:18 > 0:19:22Design, the inspiration, the packaging, the branding.
0:19:22 > 0:19:26My only concern, looking at it, is it's a bit boring - it's a bit safe.
0:19:26 > 0:19:29That task is absolutely pivotal.
0:19:29 > 0:19:32Get that wrong, and people will turn up their noses.
0:19:32 > 0:19:34Yeah, are you happy?
0:19:44 > 0:19:466am.
0:19:47 > 0:19:51Today, the teams must open their stalls to selected shoppers.
0:19:53 > 0:19:54This is the dummy run, Rick.
0:19:54 > 0:19:56This is our opportunity to get it right,
0:19:56 > 0:19:59- listen to the feedback, make changes where...- Yeah.
0:19:59 > 0:20:00Where we need to.
0:20:02 > 0:20:06It's a chance to fine-tune plans ahead of tomorrow's pitches.
0:20:08 > 0:20:14I think our brand is indulgence, luxury, ethical, and fun. Yeah?
0:20:14 > 0:20:17We've targeted it at females, 15 to...old.
0:20:20 > 0:20:229am.
0:20:24 > 0:20:27Three hours to go before doors must open.
0:20:29 > 0:20:31There you go. So, obviously,
0:20:31 > 0:20:33this is your shop front, Jade, yeah?
0:20:33 > 0:20:35- Is good, isn't it? - It does look good.
0:20:36 > 0:20:40Oh, I've already got paint all over my hands.
0:20:40 > 0:20:42So, Tom, are you used to manual labour? A bit of painting?
0:20:42 > 0:20:45I've never painted before.
0:20:52 > 0:20:55Let's just get it done as quickly as we can.
0:20:55 > 0:20:57The better we can make it look, the quicker,
0:20:57 > 0:21:00the more time we can spend on the fluffy stuff, making it look nice.
0:21:01 > 0:21:03So there are all the jellies - fantastic.
0:21:03 > 0:21:07For Adam and Nick, first chance to try Jade's Sweet Things.
0:21:07 > 0:21:11- Very nice.- Beautiful. These are the hot chocolate spoons.
0:21:11 > 0:21:14Your milk comes out your urn, and you drop it in
0:21:14 > 0:21:16and stir it till it makes a lovely hot chocolate.
0:21:16 > 0:21:18- These are...- Ah, the discs.
0:21:18 > 0:21:19The salted caramel with the honeycomb.
0:21:19 > 0:21:23What have you decided on your recommended retail price?
0:21:23 > 0:21:27- 2.99. It's tripling your money. What do you think, Nick?- 4.99.
0:21:27 > 0:21:31- Would you pay 4.99 for them? - You know, maybe you're right - maybe 2.99 is nearer.
0:21:31 > 0:21:35So, what is the pricing strategy, as it stands now?
0:21:35 > 0:21:42That is selling for, at the moment, you're thinking, 2.99 or 4.99?
0:21:42 > 0:21:43Exactly. Exactly.
0:21:46 > 0:21:48At Tom and Ricky's store...
0:21:48 > 0:21:50This is our moisturiser.
0:21:50 > 0:21:52I think it's subtle - exactly what we're going for.
0:21:52 > 0:21:55We didn't want to go for flowers and meadows, and feminine.
0:21:55 > 0:21:57Yeah, I think we've got it there.
0:21:57 > 0:22:00To promote Modern Gentleman,
0:22:00 > 0:22:03traditional wet shaves from a trained barber.
0:22:03 > 0:22:05The retailtainment is about getting people involved,
0:22:05 > 0:22:08showing people the traditional way of grooming yourself.
0:22:08 > 0:22:13It's also about showcasing our products, so it's perfect. Matches brilliantly with what we're doing.
0:22:13 > 0:22:14That's exactly what I want.
0:22:14 > 0:22:18- That's nice, we want people this evening to come here, to feel the experience.- Yeah.
0:22:18 > 0:22:21Adding punch to Sweet Thing...
0:22:21 > 0:22:23- SHAKER RATTLES - Exactly - listen to your ice.
0:22:23 > 0:22:25..a cocktail expert, booked by Jade.
0:22:26 > 0:22:30The idea is, that in-store, if you're popping in to have some sweets,
0:22:30 > 0:22:33you can pay £5, whatever it might be, for a little cocktail
0:22:33 > 0:22:38and the sweets, and we'll tell you which ones complement each other.
0:22:38 > 0:22:41Mmm! That is amazing.
0:22:43 > 0:22:442pm.
0:22:45 > 0:22:48Anxious wait for the first customers.
0:22:48 > 0:22:50Last-minute touches done...
0:22:50 > 0:22:54- Brilliant.- That looks well, mate. - Good.
0:22:54 > 0:22:56..doors open.
0:22:56 > 0:22:59Good afternoon, everybody. Welcome to Modern Gentleman. Please come in.
0:22:59 > 0:23:01Here to sample the team's ranges,
0:23:01 > 0:23:04a cross-section of potential customers.
0:23:04 > 0:23:05Hi. How are you doing?
0:23:05 > 0:23:10But hidden in the crowd, sent by Lord Sugar for a sneak preview,
0:23:10 > 0:23:13a scattering of industry experts.
0:23:14 > 0:23:19Welcome to Sweet Thing, giving you a full chocolate flavour.
0:23:19 > 0:23:22Hopefully the most chocolatey chocolates you've ever tried.
0:23:22 > 0:23:23- Quite nice, actually.- Oh, good.
0:23:23 > 0:23:29- These are called Drunken Jellies. Do you like the name?- Yeah.- Have a little bit of this with it.
0:23:29 > 0:23:31- That's nice.- You like that?
0:23:31 > 0:23:36Just stir it. It'll just melt into the hot chocolate. We are planning to sell these in supermarkets.
0:23:36 > 0:23:40This is very, very nice. I love it. I could sort of gobble it all up all day.
0:23:41 > 0:23:45Overall, are you impressed by it? Would you go into the shop?
0:23:45 > 0:23:50- I like the drinks element.- I would. - OK. Does anybody need a top up?
0:23:52 > 0:23:53At Modern Gentleman...
0:23:56 > 0:23:57..a more sober affair.
0:23:59 > 0:24:02You can just smell it there, on my hands.
0:24:04 > 0:24:08- This is our shaving cream. - It smells nice.
0:24:08 > 0:24:10Where are you hoping to retail?
0:24:10 > 0:24:12We're going to start quite exclusively, from the start.
0:24:12 > 0:24:15We're going to look to roll it out, but not too ambitious.
0:24:15 > 0:24:18We're going to be a small shop, positioning ourselves within London.
0:24:18 > 0:24:20Well, Ricky and Tom,
0:24:20 > 0:24:23where they're very strong, I think, is on the analytical side.
0:24:23 > 0:24:25On the business side.
0:24:25 > 0:24:29What we don't want to do - it's a luxury product - is throw it everywhere and anywhere.
0:24:29 > 0:24:32When it comes to being creative, they really are pedestrian.
0:24:32 > 0:24:36The retail space seems to have hardly anything on display.
0:24:36 > 0:24:39It was their view that they should go for a minimalist look,
0:24:39 > 0:24:41and they certainly achieved that.
0:24:41 > 0:24:44It looks as though it was a closing-down sale or something.
0:24:44 > 0:24:46On the other team...
0:24:46 > 0:24:48I'm Adam. Welcome to Sweet Thing. Hi.
0:24:48 > 0:24:51..Adam's treats are hitting the spot.
0:24:53 > 0:24:55- That's really good. - Yeah, do you like that?- Very nice.
0:24:55 > 0:24:57My first impression was that it was
0:24:57 > 0:25:00really warm and very friendly. The atmosphere that they'd created.
0:25:00 > 0:25:03- What do you think of the shop window?- Quite exciting, actually.
0:25:03 > 0:25:06- Quite vibrant and quite different. - Ah, fantastic.
0:25:06 > 0:25:10The hot chocolate was my favourite, but that's overtaken it, definitely.
0:25:10 > 0:25:12I thought it was very classy. I really like the colour
0:25:12 > 0:25:15and the labelling - that was really bespoke, really nice.
0:25:15 > 0:25:18Mate, we've done it. We're definitely getting more of a clear vision now.
0:25:18 > 0:25:21Hotels, supermarkets. I like it, mate.
0:25:21 > 0:25:24I think the more arms to this business, the better.
0:25:24 > 0:25:25At Modern Gentleman...
0:25:25 > 0:25:27I'm just going to pop you there. If you want to sit back.
0:25:27 > 0:25:29I'm just going to lean you back slowly.
0:25:29 > 0:25:31..Ricky gets to grips with grooming.
0:25:31 > 0:25:34Wait just a moment, I'll bring the hot towel over.
0:25:34 > 0:25:36Are you actually going to do it?
0:25:36 > 0:25:39I'm going to be doing this, you've got me. You're stuck with me today.
0:25:39 > 0:25:42We're Modern Gentleman. This is our new grooming range.
0:25:42 > 0:25:45..and Tom talks business.
0:25:45 > 0:25:48We've got three stages of the grooming range, focused on shaving.
0:25:51 > 0:25:53And relax. I'm really glad you popped it on.
0:25:53 > 0:25:57- Is that too hard, or is it nice and soft?- No, that's fine.
0:25:58 > 0:26:00We've got the hot shave, barber experience here.
0:26:00 > 0:26:04This is becoming extremely popular. We're going to have a boutique shop, initially,
0:26:04 > 0:26:07so people can come in and experience what we are about.
0:26:07 > 0:26:09In terms of the retail space, it seems very dull.
0:26:09 > 0:26:11I think it could do with some excitement.
0:26:11 > 0:26:15The colour schemes on the labelling is also very conservative.
0:26:15 > 0:26:18Grey is a colour that can be overlooked very easily.
0:26:18 > 0:26:21I'm not sure if I like the branding, to be honest.
0:26:21 > 0:26:23It's not distinctive enough, I think it's a little bit too bland.
0:26:23 > 0:26:28I wouldn't see that, in a competitive retail environment, really standing out.
0:26:30 > 0:26:326pm.
0:26:34 > 0:26:35Good to meet you. Thanks for all your advice.
0:26:35 > 0:26:38The test day is over.
0:26:38 > 0:26:39Cheers, mate.
0:26:41 > 0:26:43Back at the house...
0:26:43 > 0:26:46The RRP on the puddles. We said 2.99.
0:26:46 > 0:26:49..the Sweet Things regroup.
0:26:50 > 0:26:52- We've got marshmallows.- 99 pence.
0:26:52 > 0:26:56- Drunken Jellies? - Drunken Jellies, 2.99.- 2.99, yeah.
0:26:56 > 0:26:59Today went really well. Good positive feedback, on the whole.
0:26:59 > 0:27:03- So, we're looking at what? Between 62 and 75% margin at those RRPs.- Yeah.
0:27:03 > 0:27:05I feel 100% confident about the task.
0:27:05 > 0:27:08I, personally, am happy with all the pricings.
0:27:08 > 0:27:10We've done all the hard work - tomorrow is the easy bit.
0:27:10 > 0:27:13Brilliant. Can't wait for morning.
0:27:13 > 0:27:14And the Modern Gentleman...
0:27:14 > 0:27:17This pitch couldn't be any more important, this close to the final.
0:27:17 > 0:27:22- Let's framework it. What are we going with first? - ..get down to detail.
0:27:22 > 0:27:25We've got the vision, target market, product range, introduction to market.
0:27:25 > 0:27:29We received a lot of comments today, both positive, and some very constructive.
0:27:29 > 0:27:33One of the biggest mistakes I think we have made is the packaging.
0:27:33 > 0:27:37I might even say, "As the product is launching, we would look to get this it within a cardboard box,
0:27:37 > 0:27:40- "and it does give that element of luxury."- Yeah.
0:27:40 > 0:27:43The pitch - we've structured it well, we just have to deliver it.
0:27:43 > 0:27:45Unfortunately, if we screw up the delivery of this pitch,
0:27:45 > 0:27:46it could ruin everything.
0:27:46 > 0:27:49Let's hit the nail on the head with this one.
0:27:49 > 0:27:52Let's get some sleep, so we can get up extremely fresh in the morning.
0:28:00 > 0:28:017am.
0:28:03 > 0:28:06I've been running through that pitch in my head all night, have you?
0:28:06 > 0:28:09Couldn't sleep, cos all I kept thinking about is what I'm going to say.
0:28:17 > 0:28:22- It's a big one, though. If this goes wrong, no final.- No.
0:28:30 > 0:28:34- NICK:- I think we created a smart-looking retail experience,
0:28:34 > 0:28:38but I am slightly worried that our brand is a bit confused.
0:28:39 > 0:28:43So, I am expecting some difficult questions today.
0:28:56 > 0:28:58East London.
0:29:01 > 0:29:05Here for the pitches, Lord Sugar.
0:29:10 > 0:29:14Already waiting, some of the biggest names in the business...
0:29:15 > 0:29:18..including chocolate brand Green & Black's...
0:29:19 > 0:29:23..retailers Debenhams and House of Fraser...
0:29:24 > 0:29:27..and male grooming range Bulldog.
0:29:27 > 0:29:32Welcome to Modern Gentleman. My name's Ricky Martin, this is Tom Gearing.
0:29:32 > 0:29:35Backstage, the teams wait to be called.
0:29:35 > 0:29:38- ADAM:- It's the final hurdle now and it's every man for himself.
0:29:38 > 0:29:42It's written over everyone's face. Everyone's here for themselves now.
0:29:42 > 0:29:45Do you want to do a little practice, Nick, or are you all right?
0:29:45 > 0:29:48You don't have to, no. OK.
0:29:48 > 0:29:54The male grooming market is valued at around £862 million in the UK.
0:29:54 > 0:29:57For Ricky and Tom, a last-minute run-through.
0:29:57 > 0:29:59'I want to win this task more than anything,
0:29:59 > 0:30:02'so to get this pitch right, it's crucial.'
0:30:02 > 0:30:05We could move into the accessory world, with our own razor blades.
0:30:05 > 0:30:09'This is the most important task of the whole process.
0:30:09 > 0:30:11'This is the last chance for any of us to impress Lord Sugar.
0:30:11 > 0:30:14'To actually fall at this final hurdle, it would crush me.'
0:30:14 > 0:30:17- Good luck in there, Tom. - Good luck, Ricky, mate.
0:30:17 > 0:30:20- We're in this together, this one. - Absolutely, yeah.
0:30:20 > 0:30:22- I want to win this, straight through to the final.- Yeah.
0:30:36 > 0:30:40Good morning, ladies and gentlemen. Good morning, Lord Sugar.
0:30:40 > 0:30:42Tom and I would classify ourself as a modern gentleman.
0:30:42 > 0:30:46We both like to groom, we like to take pride in our appearance,
0:30:46 > 0:30:48but one thing that I don't necessarily do -
0:30:48 > 0:30:51and Tom doesn't either - is talk a lot with our friends
0:30:51 > 0:30:54and our families about our grooming methods.
0:30:54 > 0:30:56Modern Gentleman is a concept which is going to target
0:30:56 > 0:31:00traditional grooming visions and values, and bring that to the modern man.
0:31:00 > 0:31:04The UK's market is 862 million right now, and growing,
0:31:04 > 0:31:07and what we would like to do is to take this outside of the UK,
0:31:07 > 0:31:09and starting within Europe gives us an advantage,
0:31:09 > 0:31:11because the export links are good.
0:31:11 > 0:31:12Thank you very much, Ricky.
0:31:12 > 0:31:15Just with regards to the pricing,
0:31:15 > 0:31:18the pricing for the shaving cream and the after-balm are £8 each,
0:31:18 > 0:31:21and the pricing for the moisturiser's £10.
0:31:21 > 0:31:25We did try to take elements from luxury grooming products out there on the market,
0:31:25 > 0:31:27and bring them into an affordable range.
0:31:27 > 0:31:31In our first year, we would look to have a boutique, flagship store,
0:31:31 > 0:31:34which we would offer a service of a full shaving experience.
0:31:34 > 0:31:37We had this store open yesterday to the public,
0:31:37 > 0:31:42and every single person who had the full shaving experience walked away extremely satisfied.
0:31:42 > 0:31:46So, we feel that's a key way for us to attract a new customer base,
0:31:46 > 0:31:48and build brand loyalty.
0:31:48 > 0:31:52What's the ratio going to be in revenue between product sales and barbering services?
0:31:52 > 0:31:55Something around the range of 60 to 70%,
0:31:55 > 0:31:57the barber experience being more 30%.
0:31:57 > 0:32:01I very much see that the price of what the grooming experience would be
0:32:01 > 0:32:05would be very much of similar cost as it would be for all three products put together.
0:32:05 > 0:32:08When launching a new brand into the market,
0:32:08 > 0:32:10it's very important that you get strong stand-out.
0:32:10 > 0:32:13The branding - I think it lacks distinctiveness.
0:32:13 > 0:32:16Can you tell us about your thinking around the packaging design?
0:32:16 > 0:32:19We kind of looked at the bottom end and the top end,
0:32:19 > 0:32:21and tried to find a balance between the two.
0:32:21 > 0:32:23One thing we'd like to do -
0:32:23 > 0:32:25we would like to slide it within a little box,
0:32:25 > 0:32:29- to make it more synonymous with a luxury product. Thank you very much.- Thank you.
0:32:31 > 0:32:33Modern Gentleman launched...
0:32:33 > 0:32:37- I thought the presentation was really strong, actually.- Excellent. - They worked well together.
0:32:39 > 0:32:42..time for some expert feedback.
0:32:42 > 0:32:46Having retailtainment is a great way to get people really engaged with the brand.
0:32:46 > 0:32:50I think Sterling really understood their business, their model, their positioning in the market.
0:32:52 > 0:32:56In terms of actual product, I thought it was quite forgettable, in terms of brand.
0:32:56 > 0:33:00I do question whether it's got the uniqueness.
0:33:01 > 0:33:05Next, some sweet talk from Adam's team.
0:33:08 > 0:33:10Good morning, ladies and gentlemen.
0:33:10 > 0:33:16Thank you for giving us the time to introduce our brand...Sweet Thing.
0:33:17 > 0:33:22Obviously, this is our conceptual view of what our Sweet Thing shops would look like.
0:33:22 > 0:33:23And when people come here,
0:33:23 > 0:33:27we want them to be bombarded by visual stimulation, by gorgeous smells,
0:33:27 > 0:33:30but also by our retail entertainment centre.
0:33:30 > 0:33:36Adding some cocktails, possibly alcohol, to the sweet environment.
0:33:36 > 0:33:39Erm, and really it's complementing the sweets.
0:33:39 > 0:33:41It's about being forward-thinking
0:33:41 > 0:33:44and really bringing this confectionery store to life.
0:33:44 > 0:33:47What we've tried to achieve is affordable luxury.
0:33:47 > 0:33:49HE COUGHS
0:33:49 > 0:33:52Ideal for Christmas...
0:33:52 > 0:33:57er, birthdays, Easter and Valentine's Day,
0:33:57 > 0:33:59which we think will be our busy periods.
0:33:59 > 0:34:01HE COUGHS
0:34:01 > 0:34:06Our target market, hopefully, will appeal to absolutely everyone,
0:34:06 > 0:34:09whether that's coming back from the office, buying a treat,
0:34:09 > 0:34:12to give as a gift at any special occasion,
0:34:12 > 0:34:16or just for a girly night in, or whatever you fancy, to be honest.
0:34:16 > 0:34:19Jade, I really like your presentation about the entertainment area,
0:34:19 > 0:34:22and I love the idea of the complimentary cocktail.
0:34:22 > 0:34:25I just wonder how much that would impact the profitability of the store.
0:34:25 > 0:34:28Really, I don't think it would be a complimentary cocktail.
0:34:28 > 0:34:31Something minimal, like £2 or £1.50,
0:34:31 > 0:34:32just to complement the sweets.
0:34:32 > 0:34:34Just so I understand,
0:34:34 > 0:34:37you're going to sell the alcohol in the store, as well.
0:34:37 > 0:34:41We'd obviously have to get some licensing agreements to go with that.
0:34:41 > 0:34:43Nick, pricing, please.
0:34:43 > 0:34:46We'll have a flagship store in London and in Manchester.
0:34:46 > 0:34:50We've looked at what prices are currently out there, with low-end sweets and supermarkets.
0:34:50 > 0:34:53We've priced it just above that to give it a luxury feel,
0:34:53 > 0:34:57We are, however, significantly cheaper than the confectioners
0:34:57 > 0:35:01and luxury chocolatiers out there. So, what we are offering is a very high-quality product,
0:35:01 > 0:35:05at a reasonable, affordable price in supermarkets, and in other stores.
0:35:06 > 0:35:08Your flagship shops.
0:35:08 > 0:35:11Do I understand that these are loss-making?
0:35:11 > 0:35:14- In other words, you have no chance of actually...- No.
0:35:14 > 0:35:18..covering your overheads from the retail sales there?
0:35:18 > 0:35:23299, we've got to sell a hell of a load of those to pay the rent.
0:35:23 > 0:35:25I'm really... I was actually a little bit confused.
0:35:25 > 0:35:29How did you put the range together and why those specific products?
0:35:29 > 0:35:32We are branded as a confectioners, not as a chocolatier,
0:35:32 > 0:35:34so it is an all-encompassing brand.
0:35:34 > 0:35:38It's not just a chocolatier and it's not just a sweet company, it's actually both.
0:35:42 > 0:35:45Time to chew over Sweet Thing.
0:35:45 > 0:35:48The shame on this one is that you were confused after the pitch.
0:35:48 > 0:35:50'They hadn't done as much homework,'
0:35:50 > 0:35:54I don't think, as the grooming team. It was much more about the product.
0:35:54 > 0:35:56The best thing about this is actually the chocolate
0:35:56 > 0:35:59and the sweets. You know, they're delicious.
0:35:59 > 0:36:03There's no lead product. There's hot chocolate, there's the bar.
0:36:03 > 0:36:06They haven't put one product to the forefront.
0:36:06 > 0:36:09Final stop for both teams, the boardroom.
0:36:09 > 0:36:12And the results.
0:36:27 > 0:36:30You can go through to the boardroom now.
0:36:52 > 0:36:55- Evening. - ALL: Good evening, Lord Sugar.
0:36:57 > 0:36:59Well, we've had a busy day.
0:37:01 > 0:37:03I'll start with Sterling, yeah.
0:37:03 > 0:37:06Ricky, you put yourself forward as the project manager.
0:37:06 > 0:37:09I did, Lord Sugar. I've been project manager twice before, I really felt like
0:37:09 > 0:37:12it was my time to lead and have a successful result.
0:37:12 > 0:37:14You've lost on the last two occasions.
0:37:14 > 0:37:17I have. I've lost twice. I thought third time, I'm going to make a good result.
0:37:17 > 0:37:20I'm very passionate about male grooming. It jumped out to us.
0:37:20 > 0:37:24We both felt like we had a very strong interest into the market,
0:37:24 > 0:37:27and felt we could probably jump into it quickly and deliver a good product.
0:37:27 > 0:37:29I obviously saw the end product.
0:37:29 > 0:37:32My initial reaction was a little bit...
0:37:32 > 0:37:34bit boring.
0:37:34 > 0:37:36A quality product looks the business.
0:37:36 > 0:37:38That didn't look the business to me.
0:37:38 > 0:37:43- Tom, you were in charge of the design of the product.- Yeah, OK, the bottle doesn't look fantastic.
0:37:43 > 0:37:47I hold my hands up to that. Going forward, what we'd like to have done
0:37:47 > 0:37:49is if we could have the box that we could present
0:37:49 > 0:37:53each product on, on the back it would include a brief description of the key active ingredient,
0:37:53 > 0:37:55and how it helped the user.
0:37:55 > 0:37:58Mmm. Initially, when I walked into the shop,
0:37:58 > 0:38:01it didn't kind of come across to me as, "Wow!"
0:38:01 > 0:38:06There was three products, a couple of towels, a cigar humidor.
0:38:06 > 0:38:07That was it.
0:38:07 > 0:38:11- So was this minimalistic look a deliberate thing?- It certainly was.
0:38:11 > 0:38:15It's a luxury product. We felt if we just stack the shelf completely one side to the other
0:38:15 > 0:38:19- full of the bottles, it takes away the element of luxury.- Mmm.
0:38:19 > 0:38:22So, Phoenix. Adam, I made you project manager.
0:38:22 > 0:38:24Yep, thank you for that.
0:38:24 > 0:38:27- Your shop, it was a stark contrast to their shop.- Sure, yeah.
0:38:27 > 0:38:31In the sense that it was bright, quite full,
0:38:31 > 0:38:32had lots of things in it.
0:38:32 > 0:38:36- Yep.- I think that when I and the business and industry experts
0:38:36 > 0:38:39walked in there, the initial was, "Oh, this looks interesting."
0:38:39 > 0:38:42- I'm pleased that it looked interesting.- So who did what, then?
0:38:42 > 0:38:45- Me and Nick went off to research the business.- How did you do that?
0:38:45 > 0:38:48We went to a boutique chocolate shop and confectioners,
0:38:48 > 0:38:49and we listened to his ideas.
0:38:49 > 0:38:52Did you talk through the business model with this guy?
0:38:52 > 0:38:56We asked questions on the business model and how he wholesaled products.
0:38:56 > 0:38:57Well, actually, you didn't.
0:38:57 > 0:39:01You didn't discuss figures, margins or the business model, per se.
0:39:01 > 0:39:04You were much more interested in the experience and so on.
0:39:04 > 0:39:08- I think that's a fair comment, yes. - Who went to the factory to actually make the stuff?
0:39:08 > 0:39:11I went to the factory and came up with pretty much...
0:39:11 > 0:39:15- I came up with almost all the ideas for our products.- You came up with the shop name, didn't you?
0:39:15 > 0:39:18Yeah. I wanted to come up with something really forward-thinking.
0:39:18 > 0:39:21And I think the name Sweet Thing is... There's sweet things
0:39:21 > 0:39:24in the shop. "What's your sweet thing?" Sweet Thing is a term
0:39:24 > 0:39:26of endearment sometimes.
0:39:26 > 0:39:29It really had quite a few meanings, so, yeah, I think...
0:39:29 > 0:39:32No, I think absolute credit to Jade. I mean, she came up with the name,
0:39:32 > 0:39:35she came up with quite a few of the product ideas.
0:39:35 > 0:39:39- I think we, you know... The ideas we had weren't as good. - We had a hundred names on the table.
0:39:39 > 0:39:43No, your names weren't as good as Jade's. We had Choca-Holster.
0:39:43 > 0:39:46Chocolate Heaven. Cho-Cho Choc.
0:39:46 > 0:39:49Yep. We were struggling for ideas.
0:39:49 > 0:39:53I wasn't fully behind it at first, but it grew on me, and I'm happy with it.
0:39:53 > 0:39:57- It was the best of a bunch and I think it did work.- Definitely.
0:39:57 > 0:39:59Mmm.
0:39:59 > 0:40:01I obviously was there today.
0:40:04 > 0:40:09But the business advisers give me another view of what is going on.
0:40:09 > 0:40:12Yeah? And I take a lot of notice of what they had to say.
0:40:12 > 0:40:17The reaction to your stuff was, they thought your presentation,
0:40:17 > 0:40:21both of your presentations, were very good.
0:40:21 > 0:40:23What came across was that you had researched the business.
0:40:23 > 0:40:26You definitely had researched the business, from top to bottom.
0:40:28 > 0:40:31I thought the shop seemed a bit sparse.
0:40:31 > 0:40:33It was your choice to go minimalistic.
0:40:33 > 0:40:35But you know what they sometimes say,
0:40:35 > 0:40:37- it does what it says on the tin. - Yep.
0:40:37 > 0:40:40This tin didn't have anything on it.
0:40:42 > 0:40:44Your thing was a bit of a wow factor.
0:40:45 > 0:40:49We thought to ourselves, "Hmm, wow, this looks good."
0:40:50 > 0:40:53But as soon as you all opened your mouths,
0:40:53 > 0:40:56it started to go downhill a little bit.
0:40:56 > 0:40:59So it is a difficult one for me now.
0:41:00 > 0:41:02Erm...
0:41:02 > 0:41:05But I felt in the end that Sterling,
0:41:05 > 0:41:08yours was the better business proposition.
0:41:08 > 0:41:11It was far more professional, far more thought-out,
0:41:11 > 0:41:14and I think good, justifiable winners.
0:41:16 > 0:41:19Look, good news and bad news.
0:41:19 > 0:41:22The bad news, first of all, no treat cos you're going to be very busy.
0:41:22 > 0:41:24Good news is you're in the final.
0:41:24 > 0:41:27OK? So go home now, have a bit of relaxation
0:41:27 > 0:41:30and I'll see you on the final.
0:41:30 > 0:41:32- OK?- TOGETHER: Thank you, Lord Sugar.
0:41:33 > 0:41:35Good luck.
0:41:36 > 0:41:40Give me some proper. That's awesome. That's awesome.
0:41:42 > 0:41:44ADAM SIGHS
0:41:48 > 0:41:52You know what disappoints me was the lack of cohesion,
0:41:52 > 0:41:55no real plan, no attention to detail.
0:41:55 > 0:41:58But, look, it's late.
0:41:58 > 0:42:00So I think we'll pick this up in the morning. OK?
0:42:00 > 0:42:03And we'll discuss this in more detail.
0:42:03 > 0:42:07But one of you will be leaving the process tomorrow.
0:42:07 > 0:42:09Thank you, Lord Sugar.
0:42:22 > 0:42:26'Last time I was PM, I lost. I was gutted.'
0:42:26 > 0:42:29This time I'm PM, I lost again. Yeah, I'm gutted again.
0:42:29 > 0:42:31I don't think we did a bad job all-round. You know.
0:42:31 > 0:42:33'I think Adam was a detriment to the whole task.
0:42:33 > 0:42:35'His pitch was poor,'
0:42:35 > 0:42:37his contribution was poor.
0:42:37 > 0:42:39Unfortunately, I think he has to be fired.
0:42:39 > 0:42:41I'm impressed with what we did.
0:42:41 > 0:42:43I'm actually looking forward to the boardroom.
0:42:43 > 0:42:48'I have been accountable for almost every decision,'
0:42:48 > 0:42:50and I think what I've done is pretty impressive.
0:42:50 > 0:42:54- One of us is going tomorrow, the other two in the final and... - That's it.
0:42:54 > 0:42:56- What will be will be.- Yep.
0:42:58 > 0:43:01There's no way on the planet that it will be me that goes tomorrow.
0:43:01 > 0:43:03No way.
0:43:13 > 0:43:16PHONE RINGS
0:43:16 > 0:43:19'Yes, could you send the candidates in, please?'
0:43:19 > 0:43:20Yes, Lord Sugar.
0:43:20 > 0:43:23You can go through to the boardroom now.
0:43:37 > 0:43:41I'd like to go, first of all, to pricing.
0:43:41 > 0:43:44So who would be in charge of defining the pricing?
0:43:45 > 0:43:49- That was, erm, Jade was in cha.... No.- Was I?
0:43:49 > 0:43:50Just let me finish.
0:43:50 > 0:43:54Let's not, you know, start ripping one another to shreds just yet and I'll explain.
0:43:54 > 0:43:56Jade was in charge of manufacturing,
0:43:56 > 0:43:58so me and Nick did ask her for the prices.
0:43:58 > 0:44:00That's not the question I'm asking.
0:44:00 > 0:44:03- Right, OK.- I'm asking about the strategy of pricing.
0:44:03 > 0:44:07Where did you see your affordable luxury products pricing?
0:44:07 > 0:44:10We wanted to price it above what it would cost in the supermarket
0:44:10 > 0:44:13for the average chocolate, but below what it'd cost in luxury chocolatiers.
0:44:13 > 0:44:15I'll tell you where you're all at sea.
0:44:15 > 0:44:19You got a shop which you kept saying's going to be some
0:44:19 > 0:44:23prestigious type of shop. So clearly by definition that meant you can't
0:44:23 > 0:44:24sell stuff cheap in there.
0:44:24 > 0:44:26But...
0:44:26 > 0:44:28in the same breath you're saying,
0:44:28 > 0:44:32"Eventually we're going to end up selling it in the mass-market superstores."
0:44:32 > 0:44:38Right? Well, the price don't stand up in the mass-market superstores.
0:44:38 > 0:44:39Cos it's too expensive.
0:44:39 > 0:44:45And the price in this luxury store that you had was, in fact,
0:44:45 > 0:44:47not expensive enough.
0:44:47 > 0:44:50We went for affordable luxury, we tried to get in there
0:44:50 > 0:44:54just in-between, and if the pricing was wrong, then I hold my hands up.
0:44:54 > 0:44:55It was wrong, you know.
0:44:55 > 0:45:00But it may be wrong for some reason that you still don't understand.
0:45:00 > 0:45:04I mean, there are products in this world that cost a penny to make,
0:45:04 > 0:45:06and they get sold for five pounds.
0:45:06 > 0:45:08- Yep.- OK?
0:45:08 > 0:45:11There are products in this world that cost a pound to make
0:45:11 > 0:45:13and they get sold for one pound and ten pence.
0:45:13 > 0:45:15- Yep.- Right?
0:45:15 > 0:45:20So I'm asking the question as to whether you understood the strategy on the pricing.
0:45:20 > 0:45:22The honest truth is we had very little strategy.
0:45:22 > 0:45:25Our aim was to go into supermarkets and make a mass-market product.
0:45:25 > 0:45:26But, you know, with that feedback,
0:45:26 > 0:45:28the answer is our price was too expensive.
0:45:28 > 0:45:32- So, Nick. Nick.- We were trying to go for supermarket luxury.
0:45:32 > 0:45:35I'm a bit confused because I think you're a bit of a technical man.
0:45:35 > 0:45:37You're a man with the numbers
0:45:37 > 0:45:40and I'm wondering where was you on this pricing strategy,
0:45:40 > 0:45:42if you wanted this team to win.
0:45:42 > 0:45:46I found it very hard in this task. There was a lot of ideas. We didn't have any strategy.
0:45:46 > 0:45:49I did mention the entire time, "We don't have any strategy. What is our brand?"
0:45:49 > 0:45:52Everyone uses the word strategy when things go wrong.
0:45:52 > 0:45:56"There was no strategy. There was no strategy." It's all anyone ever says.
0:45:56 > 0:45:57In every single task.
0:45:57 > 0:45:59We had the same vision.
0:45:59 > 0:46:02Right, OK. So, let me move on to the next thing
0:46:02 > 0:46:04and that is the product range itself. OK?
0:46:04 > 0:46:07And this is where another mistake was made, because...
0:46:07 > 0:46:10when I look into your shop there, you've got the hot chocolate.
0:46:10 > 0:46:13- Yep.- You've got marshmallows.- Mm-hm.
0:46:13 > 0:46:14You've got the drunken jellies.
0:46:14 > 0:46:17- Yep.- And you've got the chocolate puddles.
0:46:17 > 0:46:20- Yeah.- OK. What were you known for?
0:46:20 > 0:46:23Erm, we were known for hopefully being a high-class confectioners,
0:46:23 > 0:46:25not a chocolatiers or a sweet shop.
0:46:25 > 0:46:28But each of these high-class places tends to get known
0:46:28 > 0:46:30for one particular flagship product.
0:46:30 > 0:46:33I think initially we were looking at doing the chocolate
0:46:33 > 0:46:38and the marshmallows, so it was just a chocolatey feel, so it was more just down that line.
0:46:38 > 0:46:42But because you've found out that jellies were really popular, you wanted to do those as well.
0:46:42 > 0:46:45I pushed jellies. Jade and Nick, to be fair, only wanted chocolate.
0:46:45 > 0:46:47Maybe we would have more of a brand,
0:46:47 > 0:46:51- more of a name, if we'd been chocolatiers. - It did get a bit confused.
0:46:51 > 0:46:54Too many ideas came in, the brand was very, very diluted, I thought.
0:46:54 > 0:46:59Look, your shop, to me, was what I would call a bit of a mug's eyeful.
0:46:59 > 0:47:02It was kind of glitzy and sparkly and I thought,
0:47:02 > 0:47:04"Mm, this has got potential here."
0:47:04 > 0:47:07And when you opened your mouths, you threw it all away.
0:47:07 > 0:47:12Tom and Ricky drilled each other for an hour-and-a-half
0:47:12 > 0:47:14before the presentation. They threw at each other
0:47:14 > 0:47:16every question they could conceivably think of.
0:47:16 > 0:47:18Had you done the same,
0:47:18 > 0:47:22your business strategy might have actually evolved
0:47:22 > 0:47:25and meant something when those experts walked in.
0:47:25 > 0:47:30- Adam, the pricing was all over the place.- OK.- There was no strategy.
0:47:30 > 0:47:32The products, there was no lead product.
0:47:32 > 0:47:35So, with that in mind, where did it go wrong?
0:47:35 > 0:47:38It's hard to say, really. It was a small team. We all had good input.
0:47:38 > 0:47:40Erm...
0:47:40 > 0:47:44To be fair, I think everyone pulled their weight, you know.
0:47:44 > 0:47:46We all thought it'd work. It hasn't worked.
0:47:46 > 0:47:49- Did you all think it would? - My honest opinion, sorry, Adam...
0:47:49 > 0:47:51It's all right, mate, go on.
0:47:51 > 0:47:53I think it was just a total lack of any direction.
0:47:53 > 0:47:56It was confusing. We weren't all on the same page.
0:47:56 > 0:47:58- Ultimately it is your fault. - First I've heard of it.
0:47:58 > 0:48:02You put Nick where you knew he could design, me where the product was,
0:48:02 > 0:48:04and you kind of just... You didn't have a specific role.
0:48:04 > 0:48:07It would have been better if you'd have gone to the product,
0:48:07 > 0:48:10I could have helped Nick with the design, and we could have worked on
0:48:10 > 0:48:14maybe the business strategy between us. You could've taken control of that side.
0:48:14 > 0:48:16You should've said that first thing in the morning.
0:48:16 > 0:48:19Karren has an observation that you sidelined Jade a little bit.
0:48:19 > 0:48:21I don't think you took it like that, did you?
0:48:21 > 0:48:23I said, "Tell me where you're suited."
0:48:23 > 0:48:26You said, "You go with Nick, that's the most important sub-team."
0:48:26 > 0:48:30- I thought it was.- You said to Jade, "You go off and make us some really nice chocolates."
0:48:30 > 0:48:34Well... I don't remember saying it quite like that.
0:48:34 > 0:48:36Erm...
0:48:36 > 0:48:40- Nick, I'm looking at your application here.- Mm-hm.
0:48:40 > 0:48:43You've got a coffee shop already.
0:48:43 > 0:48:47- My first business was a coffee shop. - So you've actually...
0:48:47 > 0:48:50dealt with a kind of speciality kind of product, really, yeah?
0:48:50 > 0:48:52- I have, yeah.- In a shop.
0:48:52 > 0:48:56- We sell high-quality ethical coffee. - High-quality?
0:48:56 > 0:49:00Yes. I mean, you could say similar to the brief you've asked for.
0:49:00 > 0:49:03But it is a very, very different business, obviously.
0:49:03 > 0:49:06Selling high-quality coffee and creating a luxury chocolate is...
0:49:06 > 0:49:09You were thinking of doing high-quality hot chocolate
0:49:09 > 0:49:11as the theme, as the lead product.
0:49:11 > 0:49:16That was my preferred option as what I put forward, tried to put forward strongly.
0:49:16 > 0:49:19The rest of the team didn't believe that was the right thing to do, which is fair enough.
0:49:19 > 0:49:23I would have thought you would have been more persuasive.
0:49:23 > 0:49:26No, I mean, I did try to put myself forward strongly,
0:49:26 > 0:49:29but when two team members say "No, we want to go down this route,"
0:49:29 > 0:49:32then I think, as a team member,
0:49:32 > 0:49:36the best option for me and the most productive for the team is to buy into the strategy as a group.
0:49:36 > 0:49:38I did try, but I failed.
0:49:38 > 0:49:40- Mmm.- You didn't try THAT hard.
0:49:43 > 0:49:45I'm going to ask you to step outside.
0:49:45 > 0:49:48I'm going to have a chat with Karren and Nick.
0:49:48 > 0:49:50- All right, so step outside. - Thank you, Lord Sugar.
0:50:00 > 0:50:04Jade, she done a good job. She made the chocolate.
0:50:04 > 0:50:07She did make good products, and she came up with ideas.
0:50:07 > 0:50:10And no-one could fault her energy level or actually her contribution
0:50:10 > 0:50:13to what actually was the good parts of this task.
0:50:13 > 0:50:17Adam, he hasn't got a particular skill
0:50:17 > 0:50:20other than selling, but he throws himself in with enormous amounts
0:50:20 > 0:50:25- of enthusiasm.- Mm.- But actually to see Adam's leadership skills,
0:50:25 > 0:50:28- you've had to appoint him as the project manager.- Yeah.
0:50:28 > 0:50:32Well, you prised out of Nick the fact that he's got a coffee shop.
0:50:34 > 0:50:35That's what kind of confused me
0:50:35 > 0:50:38as to why he didn't kind of jump in and take over.
0:50:38 > 0:50:42If he would have jumped in, they may have come in with a win.
0:50:42 > 0:50:45I wonder whether he's playing a kind of clever game here.
0:50:46 > 0:50:48PHONE RINGS
0:50:48 > 0:50:51- Could you send them in, please? - Yes, Lord Sugar.
0:50:51 > 0:50:53You can go through to the boardroom now.
0:51:06 > 0:51:11Right, Adam, tell me why I should consider
0:51:11 > 0:51:14that you remain in the process and go into the final.
0:51:14 > 0:51:16I think I'm the best candidate overall.
0:51:16 > 0:51:19I think I'm better than Jade and Nick.
0:51:19 > 0:51:22I've got to pick holes in this, so I will. I think Nick's fluked his way
0:51:22 > 0:51:24to the final, to be fair. He's not shown much.
0:51:24 > 0:51:27He's got certain skills, but there's ten million other people in the UK
0:51:27 > 0:51:30that are good on computers and good at logos and stuff.
0:51:30 > 0:51:34Jade, unfortunately, you know, promotion, advertising specialist,
0:51:34 > 0:51:38marketing specialist. I've seen no special talents
0:51:38 > 0:51:40in any of those three through the whole process.
0:51:40 > 0:51:42- JADE:- Do you know what, through this process
0:51:42 > 0:51:45I think I've worked across many more areas than Adam
0:51:45 > 0:51:48and unfortunately I would say, out of the two, if I was to choose
0:51:48 > 0:51:51one to go it would be Adam, because he is probably the best
0:51:51 > 0:51:55face-to-face salesman here. But is that the best thing that you need?
0:51:55 > 0:51:59Do you need to be able to work with strategy, be creative, come up with ideas?
0:51:59 > 0:52:00- 13 years business experience.
0:52:00 > 0:52:03I've had the ups, the downs. I know what business is like.
0:52:03 > 0:52:07I know what it's about. Jade hasn't proved she's good at what she says she's good at.
0:52:07 > 0:52:09- You don't know what I do, that's why!
0:52:09 > 0:52:11- You tell me you do that many things, you're a marketing expert.
0:52:11 > 0:52:15- I don't say I'm a... I work in direct marketing which, if you knew what it was,
0:52:15 > 0:52:18it's actually... I work in consumer data, so I sell that.
0:52:18 > 0:52:21So, of the two, you would say that she should leave?
0:52:21 > 0:52:23Jade should leave today. That's my opinion.
0:52:23 > 0:52:26- And Jade, your opinion is that it should be Adam?- Yeah.- And Nick?
0:52:26 > 0:52:29I would say...
0:52:29 > 0:52:31if it wasn't just on this task, I would say Jade.
0:52:31 > 0:52:33Erm...
0:52:33 > 0:52:35I think you say you're good at sales
0:52:35 > 0:52:38and building relationships with people.
0:52:38 > 0:52:42- When I've worked with you, I haven't really had that impression. - Fair enough.
0:52:42 > 0:52:43On the vouchers project...
0:52:43 > 0:52:45I sat there with the spa company
0:52:45 > 0:52:49and I think the relationship I built there was the one that won it actually.
0:52:49 > 0:52:52That got £8,000 and beat the other team hands down.
0:52:52 > 0:52:54Yeah, absolutely. We did... I think that was...
0:52:54 > 0:52:57It's a personal opinion but I think that was me
0:52:57 > 0:53:00- more than you.- Oh, do you? OK. - It was a joint pitch.
0:53:00 > 0:53:03I think, Adam, on this task, you have been the weakest.
0:53:03 > 0:53:04But I think overall, Jade.
0:53:04 > 0:53:06That's interesting, Jade.
0:53:06 > 0:53:10Two people that have been with you for the last 11 weeks
0:53:10 > 0:53:11have got that opinion.
0:53:11 > 0:53:14I find it strange they listened to every single thing I said
0:53:14 > 0:53:16on the last task and just went with it.
0:53:16 > 0:53:18So if I'm the person that actually should go,
0:53:18 > 0:53:20why would they listen to everything I said
0:53:20 > 0:53:23and actually went with all of it? Every single thing.
0:53:23 > 0:53:26- On this task, I agree.- This is a task that we're fighting for £250,000,
0:53:26 > 0:53:29so why would you not put yourself forward,
0:53:29 > 0:53:30say what you think and get that said?
0:53:30 > 0:53:32Jade, on this task,
0:53:32 > 0:53:35the ideas you came up with were better than the ideas that we had.
0:53:35 > 0:53:37- I agree. On this task. - This is the one to win it. Now.
0:53:37 > 0:53:39This is the one to get through to the final.
0:53:39 > 0:53:42If you want to look at this task, then... I mean,
0:53:42 > 0:53:45strategy-wise, you just threw in alcohol. We hadn't discussed it.
0:53:45 > 0:53:46I asked you if you wanted it.
0:53:46 > 0:53:48The ideas were better than the rest we had,
0:53:48 > 0:53:53and that's why I can't say that your ideas were terrible, because we didn't have better ones.
0:53:53 > 0:53:56But it was a mishmash of different things that came together.
0:53:56 > 0:53:58I came up with ideas and you all said, "Yes, yes, yes, yes."
0:53:58 > 0:54:00So if you're such leaders in business,
0:54:00 > 0:54:03why would you not say, "Actually, we'll do this"? I haven't run my own business
0:54:03 > 0:54:06and this is me wanting to start a new business,
0:54:06 > 0:54:09something that'll make money. I've got a very good business plan.
0:54:09 > 0:54:11I've seen other people making money
0:54:11 > 0:54:15- from this and I know exactly how they do it.- Mm.
0:54:17 > 0:54:21Well, look, it's very tough. I'll tell you, it's a very tough one,
0:54:21 > 0:54:25and it gets tough when we get down to the 11th week
0:54:25 > 0:54:27because, well, to be frank,
0:54:27 > 0:54:30the better people do tend to come to the top.
0:54:32 > 0:54:33Adam.
0:54:33 > 0:54:37I've got to tell you that you have impressed me in the manner
0:54:37 > 0:54:41in which you have thrown yourself into everything headfirst.
0:54:41 > 0:54:43That aggression and that ambition,
0:54:43 > 0:54:47that enthusiasm. And that, you know, in itself is fantastic, really.
0:54:47 > 0:54:50- And you're a good salesman also. - Thank you.
0:54:50 > 0:54:55However, there are other areas I have to consider.
0:54:56 > 0:55:01The shrewdness, the awareness, the getting the plot.
0:55:01 > 0:55:04And that's maybe where you're a little bit lacking.
0:55:05 > 0:55:06Jade.
0:55:06 > 0:55:11You've obviously got a passion to remain in the process.
0:55:12 > 0:55:16And I agree that a lot of your ideas were implemented.
0:55:19 > 0:55:22But some of them weren't very good ideas.
0:55:24 > 0:55:29Nick, you are a bit of a strategist,
0:55:29 > 0:55:33and I'm still at sea as to why you didn't step in
0:55:33 > 0:55:35and assert some authority.
0:55:35 > 0:55:39- Yep.- You win the task, you don't get fired. Simple as that.
0:55:40 > 0:55:43So,
0:55:43 > 0:55:45I think all in all,
0:55:45 > 0:55:49on this very, very difficult decision I've got to make...
0:55:49 > 0:55:51Erm...
0:55:58 > 0:56:01..I'm going to have to say that,
0:56:01 > 0:56:05Adam, I think it's time for you to leave the process.
0:56:05 > 0:56:06You're fired.
0:56:06 > 0:56:08Thank you, Lord Sugar.
0:56:08 > 0:56:11I wish you all the best for the future, Adam. I hope you do well.
0:56:11 > 0:56:14- Thank you very much.- Keep in touch. - If you ever need a salesman,
0:56:14 > 0:56:16- you know where I am.- OK. - JADE LAUGHS
0:56:16 > 0:56:19That's very much. Well done, yeah. Well done, mate.
0:56:29 > 0:56:33Well, congratulations. You're in the final.
0:56:33 > 0:56:35Go back to the house. I'll be in touch shortly.
0:56:35 > 0:56:38- OK? Off you go. - Thank you, Lord Sugar.- Thank you.
0:56:40 > 0:56:42- JADE:- Well done.
0:56:42 > 0:56:47- ADAM:- Good luck for the final. Well done, pal.
0:56:47 > 0:56:50Good luck for the final, mate, all right? Take care, guys.
0:57:03 > 0:57:06I am sad to be going home but I respect Lord Sugar.
0:57:06 > 0:57:09If it was my time to go, then it was my time to go.
0:57:09 > 0:57:11I've always been a doer, not a talker. I never give up.
0:57:11 > 0:57:14Maybe me and Lord Sugar will meet again one day. You never know.
0:57:16 > 0:57:20From a selfish point of view, who would you like to see leave?
0:57:20 > 0:57:23- I'd probably say Nick.- I'd agree.
0:57:23 > 0:57:26Strategically, I would probably say Nick is the strongest
0:57:26 > 0:57:29out of those three in terms of competition.
0:57:32 > 0:57:35- Oh.- Ohh.- >
0:57:35 > 0:57:38- Congratulations. - Ooh, look at all this food for us.
0:57:38 > 0:57:41- Congratulations.- Thank you. - What went down in this boardroom?
0:57:41 > 0:57:43Basically, we had no strategy.
0:57:43 > 0:57:44And did you guys point that at Adam?
0:57:44 > 0:57:48Absolutely. He had no strategy and it was his fault.
0:57:48 > 0:57:52But when it came to who should get fired, I did say Jade.
0:57:52 > 0:57:54Anyway, it's over now.
0:57:54 > 0:57:55Champagne time.
0:57:55 > 0:57:59- Cheers, guys.- Cheers.- To finals.
0:58:02 > 0:58:05Now just four remain in the fight
0:58:05 > 0:58:07to become Lord Sugar's business partner.
0:58:10 > 0:58:12Next time...
0:58:12 > 0:58:16Today is all about convincing me on your business ideas.
0:58:16 > 0:58:17..it's face to face...
0:58:17 > 0:58:19I've been looking forward to this encounter.
0:58:19 > 0:58:22..as the final four come under fire.
0:58:22 > 0:58:24You don't own that website.
0:58:24 > 0:58:26Are you smoking something?
0:58:26 > 0:58:29- Let's face it, Tom. You're just a bullshitter.- Three must fall.
0:58:29 > 0:58:31It's like being in a war zone.
0:58:31 > 0:58:34You're fired. You're fired.
0:58:34 > 0:58:35One will win.
0:58:35 > 0:58:37You're going to be my business partner.
0:58:39 > 0:58:42Subtitles by Red Bee Media Ltd