Household Gadget

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0:00:03 > 0:00:05This is not about a job anymore.

0:00:05 > 0:00:10I'm the investor and you're going to make me some money.

0:00:10 > 0:00:13Heading to London, 16 potential business partners

0:00:13 > 0:00:16all keen to kick-start a company.

0:00:18 > 0:00:22I'm not looking for a friend. If I want a friend, I'll get a dog.

0:00:22 > 0:00:24I'm looking for a partner.

0:00:24 > 0:00:30This is about me investing £250,000 into a business with one of you.

0:00:30 > 0:00:32On offer, a 50-50 deal

0:00:32 > 0:00:36with the nation's most demanding investor.

0:00:36 > 0:00:38I put you into a little piddly little business

0:00:38 > 0:00:41and you've made a complete mess of the figures.

0:00:41 > 0:00:44Willing to bank-roll new business in tough-times,

0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.

0:00:48 > 0:00:51Basic business principles went right down the drain on this thing.

0:00:51 > 0:00:54You should have all known better.

0:00:54 > 0:00:55Start the car!

0:00:55 > 0:00:57It's a deal worth fighting for.

0:00:57 > 0:00:59It's the same thing happening again.

0:00:59 > 0:01:01We have an opinion and you just don't like it.

0:01:01 > 0:01:0316 candidates.

0:01:03 > 0:01:06If plan A fails, we've got plan B. If plan B fails, we've got plan C.

0:01:07 > 0:01:0912 tough weeks.

0:01:10 > 0:01:12Where am I going?

0:01:12 > 0:01:14One life-changing opportunity.

0:01:14 > 0:01:16You're fired. You're fired.

0:01:16 > 0:01:20This is my boardroom and, by the way, this is my money. You're fired.

0:01:29 > 0:01:31Previously on The Apprentice.

0:01:31 > 0:01:34I'm going to ask you to go out and buy blank material,

0:01:34 > 0:01:38and then brand up those items and sell them to the public.

0:01:38 > 0:01:40A licence to print money.

0:01:40 > 0:01:41Oh, my God!

0:01:41 > 0:01:45As the teams made their mark on blank goods.

0:01:45 > 0:01:47Put it in. Sell it to a gullible tourist.

0:01:47 > 0:01:50Nick's boys messed up their merchandise.

0:01:50 > 0:01:53These have marks on. They all have imperfections.

0:01:53 > 0:01:55- It's so unprofessional. - I do apologise.

0:01:55 > 0:01:58Come over!

0:01:58 > 0:02:01For Gabrielle's girls, T-shirts for toddlers.

0:02:01 > 0:02:03That suits your eyes.

0:02:03 > 0:02:05But lack of direction from Bilyana...

0:02:05 > 0:02:08- I know where the shops are. - We're not near any shops.

0:02:08 > 0:02:10..set the girls on the road to nowhere.

0:02:10 > 0:02:13- I don't like buying under pressure. - Let's go, guys.

0:02:13 > 0:02:17In the boardroom, an early win for the boys

0:02:17 > 0:02:21and a dressing down for the girls.

0:02:21 > 0:02:22This is a two-bob-outing.

0:02:22 > 0:02:25Go and buy a bit of stuff, print your name on it

0:02:25 > 0:02:27and flog it to people in the street.

0:02:27 > 0:02:29Gabrielle stood firm.

0:02:29 > 0:02:33I have a small voice but everybody respected me, what's your excuse?

0:02:33 > 0:02:35Katie came close to going...

0:02:35 > 0:02:37I'm not going to shout over people.

0:02:37 > 0:02:41Katie, I can't tell you the amount of times I've heard that

0:02:41 > 0:02:43from people who do nothing.

0:02:43 > 0:02:45Sales were time critical, Lord Sugar...

0:02:45 > 0:02:49- Bilyana talked herself into trouble. - ..when we eventually hit... - Stop! Stop! Stop! Stop!

0:02:49 > 0:02:51You don't do yourself any favours.

0:02:51 > 0:02:53Bilyana, you're fired.

0:02:53 > 0:02:56..and became the first casualty of the boardroom.

0:02:56 > 0:02:59Now 15 remain to fight for the chance

0:02:59 > 0:03:02to become Lord Sugar's business partner.

0:03:13 > 0:03:15PHONE RINGING

0:03:15 > 0:03:165:30am

0:03:16 > 0:03:18PHONE RINGING

0:03:18 > 0:03:22- Hello.- 'Good morning, this is Lord Sugar's office.'- Good morning.

0:03:22 > 0:03:24'Lord Sugar would like you to meet him

0:03:24 > 0:03:26'at the Victoria And Albert Museum.

0:03:26 > 0:03:29'The cars will pick you up in 15 minutes.'

0:03:29 > 0:03:33Guys, we're going to Kensington.

0:03:33 > 0:03:36- 15 minutes?- 15 minutes.- What? Argh!

0:03:36 > 0:03:39You're having a laugh! 15 minutes?

0:03:39 > 0:03:42We're going to where? The Victoria And Albert Museum?

0:03:42 > 0:03:45We've got 15 minutes. Let's do it!

0:03:49 > 0:03:50Let's do it. Come on!

0:03:50 > 0:03:53We do need to beat the boys today.

0:03:53 > 0:03:55They're just being a bit arrogant

0:03:55 > 0:03:57and acting like they're at school to be honest.

0:03:57 > 0:04:00We do need to knock them down a peg or two.

0:04:07 > 0:04:11We're better than the girls because we're a lot more knitted as a team. We gelled better.

0:04:11 > 0:04:12Simple as that.

0:04:15 > 0:04:19They think they're all over this and quite frankly they just should not.

0:04:19 > 0:04:22As far as I'm concerned, it's game on.

0:04:26 > 0:04:29The Victoria And Albert Museum.

0:04:31 > 0:04:33Since the mid-19th century,

0:04:33 > 0:04:37grand showcase for the best in British design.

0:04:59 > 0:05:01- Good morning. - ALL: Good morning, Lord Sugar.

0:05:02 > 0:05:07This place was set up over 150 years ago as a source of inspiration

0:05:07 > 0:05:11for British designers and manufacturers.

0:05:11 > 0:05:15What you're going to do this week is design a new gadget,

0:05:15 > 0:05:19a household gadget, could be for the kitchen, the bathroom,

0:05:19 > 0:05:22the garden, I don't particularly care.

0:05:22 > 0:05:26Now, the success of this task

0:05:26 > 0:05:28is going to be in that product concept

0:05:28 > 0:05:31you're coming up with, because everything after that

0:05:31 > 0:05:35is going to be a waste of time if the product sucks.

0:05:35 > 0:05:39So, think of your product, prototype it,

0:05:39 > 0:05:44and I have laid on major retailers you will pitch your products to.

0:05:45 > 0:05:49Very simple. The team that gets the most amount of orders will win.

0:05:49 > 0:05:55And the team that doesn't, in that team, one of you will be fired.

0:05:55 > 0:05:58- OK, everything clear? - ALL: Yes, Lord Sugar.

0:05:58 > 0:06:02Off you go and I'll see you in the boardroom in a couple of days time.

0:06:02 > 0:06:03Thank you, Lord Sugar.

0:06:07 > 0:06:10Both teams have two days to think up and design

0:06:10 > 0:06:13a useful domestic gadget.

0:06:13 > 0:06:15Get it right,

0:06:15 > 0:06:20and a slice of the £10 billion homeware market could be theirs.

0:06:22 > 0:06:26But first, both teams need project managers.

0:06:26 > 0:06:29I have experience of bringing products to market.

0:06:29 > 0:06:32I have experience of pitching to multiple retailers.

0:06:32 > 0:06:35For the girls, two volunteers.

0:06:35 > 0:06:37This is completely up my alley.

0:06:37 > 0:06:40Supermarket food supplier, Jane,

0:06:40 > 0:06:43running against research and development manager, Katie.

0:06:43 > 0:06:47Getting products to market, just like Jane, is exactly what I do.

0:06:48 > 0:06:52I just think this is the one for me. I think this would be really good.

0:06:52 > 0:06:54I'm really excited.

0:06:55 > 0:06:59OK, I feel that I could lead the project from a strategic level

0:06:59 > 0:07:01and get us a win.

0:07:04 > 0:07:07OK. So, who wants to vote?

0:07:07 > 0:07:09- Jane.- Jane.- I'd agree with Jane. OK.

0:07:09 > 0:07:10OK, right.

0:07:12 > 0:07:15Although I genuinely do think that I'm a team player,

0:07:15 > 0:07:17I like to be a team leader rather than a follower.

0:07:17 > 0:07:19- You know, to get hair out. - I could put...- Shhhhh!

0:07:19 > 0:07:23Can we actually just go around in order.

0:07:23 > 0:07:25But as my son calls me a bossy-boots,

0:07:25 > 0:07:27yeah, I am a bit of a bossy-boots

0:07:27 > 0:07:29so it's probably the best role for me to be in.

0:07:29 > 0:07:34OK, OK, if we just hold on for a sec. Can I make a decision?

0:07:34 > 0:07:36I'm good at pitching. That's what I do.

0:07:36 > 0:07:41Stepping-up for the boys, refrigeration entrepreneur Azhar.

0:07:41 > 0:07:43- I'll vote for Azhar. - I'll second Azhar.

0:07:43 > 0:07:45I'll go for Azhar as well.

0:07:45 > 0:07:48- Azhar.- Yep then, Azhar.- Good luck. - Cheers, guys.

0:07:48 > 0:07:51We're all behind you.

0:07:51 > 0:07:54People describe me as a killer whale of the SeaWorld

0:07:54 > 0:07:58because on one side, I'm intelligent, I'm polite, I'm quite nice.

0:07:58 > 0:08:01But on the other side, put me in a business environment,

0:08:01 > 0:08:03I'm very aggressive, I'm very committed.

0:08:03 > 0:08:06- Has anybody got any quick ideas, some suggestions...- Absolutely kitchen.

0:08:06 > 0:08:09You could design more products for the kitchen than for the bathroom.

0:08:09 > 0:08:13- I'd say kitchen.- Everybody has a kitchen and they entertain in it.

0:08:13 > 0:08:18As project manager, it's kitchen we're going for. OK, that's fine.

0:08:18 > 0:08:20While the boys cook-up kitchen ideas...

0:08:20 > 0:08:22We're trying to solve a problem.

0:08:22 > 0:08:25..the girls brainstorm bath-time.

0:08:25 > 0:08:26Right, we're focusing on bathrooms.

0:08:26 > 0:08:28What problems are we going to solve in the bathroom?

0:08:31 > 0:08:35Does anybody have any specific ideas?

0:08:40 > 0:08:44We're obviously struggling to think of an idea, right?

0:08:47 > 0:08:49Seriously, girls, what would you like to go for?

0:08:49 > 0:08:52Whatever you choose, we'll go with you.

0:08:52 > 0:08:54What's popular at the minute, we have to recycle.

0:08:54 > 0:08:57I forget to recycle. It's difficult to separate,

0:08:57 > 0:08:59you've got separate bins for everything.

0:08:59 > 0:09:01For the boys, a bin.

0:09:01 > 0:09:03If we had a rectangular, simple shape,

0:09:03 > 0:09:05modern design bin that could fit inside a cupboard,

0:09:05 > 0:09:08which compresses your rubbish as well, and reduce waste.

0:09:08 > 0:09:13Do you know what, the idea round that, that's a quite good concept. A recycling compress system. OK?

0:09:13 > 0:09:14Which was Duane's idea.

0:09:14 > 0:09:18The waste compacter is going to be aimed at anyone that's going to cook

0:09:18 > 0:09:20anyone that wants to reduce the waste

0:09:20 > 0:09:23and I know at home I want to reduce my waste so...

0:09:23 > 0:09:26It's modern, it fits in around the home, it's fashionable at the minute

0:09:26 > 0:09:28so we've got to go with what's fashionable.

0:09:28 > 0:09:30- Let's go.- We're going to win this. - Well done, guys.

0:09:30 > 0:09:32Good start, lads, good start.

0:09:36 > 0:09:39Tomorrow the teams must pitch their products

0:09:39 > 0:09:41to two leading retailers.

0:09:43 > 0:09:45Keen to test the compactor concept

0:09:45 > 0:09:48half the boys head off to get the measure of the market.

0:09:48 > 0:09:52This is our full range of bins. We don't have any manual compactors.

0:09:52 > 0:09:55- Do you think it's something that you could stock?- Yeah.

0:09:56 > 0:09:58We sell composters but nothing that compacts it down.

0:09:58 > 0:09:59That is a good idea.

0:10:02 > 0:10:05The product's really complicated. It's not a simple idea.

0:10:05 > 0:10:09It's a very industrial thing, where they crush waste.

0:10:09 > 0:10:12Not keen on squashing rubbish, a new idea from Adam.

0:10:12 > 0:10:18Imagine a pair of oven gloves, mittens, or maybe rubber gloves,

0:10:18 > 0:10:21but basically they've got sponge scourers on the outside.

0:10:21 > 0:10:24Maybe you have a soft one on your left

0:10:24 > 0:10:27and you have a scouring side on your right for your pans,

0:10:27 > 0:10:30- you rinse, bang, fantastic. - I think it's a great idea.

0:10:30 > 0:10:32We have to pitch it to the other guys.

0:10:32 > 0:10:36- Hello.- We've got one more idea, which is Adam's idea of the marigolds

0:10:36 > 0:10:40with a scourer on one side and a sponge on the other,

0:10:40 > 0:10:42which we're going to pitch to the focus group.

0:10:42 > 0:10:44If you guys can perhaps maybe ask the retailer

0:10:44 > 0:10:46what they thought of that idea, that would be good.

0:10:46 > 0:10:48Guys, guys!

0:10:48 > 0:10:49If you just go to the focus group,

0:10:49 > 0:10:52get some feedback from the focus group and keep us updated.

0:10:52 > 0:10:55- Speak to you later, guys. - Cheers. Thank you.

0:10:56 > 0:10:58When on earth do you think,

0:10:58 > 0:11:01"Oh, my word, what am I going to do with all this veg waste?"

0:11:01 > 0:11:04When does that happen in life? You tell me.

0:11:04 > 0:11:08When does it happen? But when do you wash up? Three times a day.

0:11:08 > 0:11:09HE LAUGHS

0:11:09 > 0:11:14Still at the V&A and stuck for an idea...

0:11:14 > 0:11:16Our product is the most important thing.

0:11:16 > 0:11:18..the girls are running late.

0:11:18 > 0:11:21We've looked at the problems, so we've now just got to decide.

0:11:23 > 0:11:26The one problem I have with my little boy when I'm in the bath,

0:11:26 > 0:11:29he makes some mess and he splashes everywhere and I'm always like,

0:11:29 > 0:11:31"Will you stop splashing? Stop splashing!"

0:11:31 > 0:11:35Is there any way, along a bath, we could sell like a screen? It could be like colourful.

0:11:35 > 0:11:39And it could flip down into the bath. Like a splash screen.

0:11:39 > 0:11:43You could also sell pens with it so they can decorate it and it's wipeable.

0:11:43 > 0:11:44Ah!

0:11:44 > 0:11:46Write that on the board, it's a good idea.

0:11:46 > 0:11:48I like that. OK, anybody else?

0:11:48 > 0:11:51What about tap-cushion so you can put your feet up in the bath?

0:11:51 > 0:11:54- A tap cosy!- A tap cosy. It'll be well designed, make it funky, make it colourful.

0:11:54 > 0:11:57It depends what the design of the bath is.

0:11:57 > 0:11:59Most taps are together, aren't they?

0:11:59 > 0:12:02But taps are different sizes and stuff, different distances away.

0:12:02 > 0:12:05- Guys, I feel really good about this. - When you're doing the cushion thing,

0:12:05 > 0:12:07just think about how it's going to attach.

0:12:07 > 0:12:12With two gadgets in mind, the girls get going.

0:12:14 > 0:12:17We need to find one product that we know people are going to want.

0:12:17 > 0:12:19Not something that we think people are going to want

0:12:19 > 0:12:23because we like the idea. Although, I do like both ideas.

0:12:24 > 0:12:27For Jade, Katie and Laura, a mother and toddler group.

0:12:27 > 0:12:29HE CRIES

0:12:29 > 0:12:31Hi, guys.

0:12:31 > 0:12:33Target market for both ideas.

0:12:33 > 0:12:39The first product I'm going to chat with you about is a practical product

0:12:39 > 0:12:42to try and make bath time a little bit less messy. OK?

0:12:42 > 0:12:45I've got a little four-year-old and when he's in the bath,

0:12:45 > 0:12:48he just goes mental and there's just splashes everywhere

0:12:48 > 0:12:52so what we're envisaging is some sort of kids splash rail,

0:12:52 > 0:12:54which would just flip up, stopping the splashes.

0:12:54 > 0:12:57If you've got that, you might not be able to reach over so quickly.

0:12:57 > 0:13:00And also, the splashing in the bath is the sort of fun thing,

0:13:00 > 0:13:02interacting with the water,

0:13:02 > 0:13:05- and I think it's just one of those things you're going to get.- OK.

0:13:05 > 0:13:10Product number two, is like a cushion but it would go over,

0:13:10 > 0:13:13like fit over, any kind of tap, to squash on...

0:13:13 > 0:13:15- A tap cosy.- And it's waterproof?

0:13:15 > 0:13:19And you could put your head against it like a pillow?

0:13:19 > 0:13:22- Do you think that this is a good product?- Yes, absolutely.- OK.

0:13:22 > 0:13:23That's interesting.

0:13:23 > 0:13:25Excuse me!

0:13:25 > 0:13:29We've got two ideas. One is a tap cosy...

0:13:29 > 0:13:32Out with the rest of the girls, testing the same concepts,

0:13:32 > 0:13:35youngest team-mate, Maria.

0:13:35 > 0:13:38What we've come up with is an idea where you've got a product

0:13:38 > 0:13:41that covers the tap but it's got a pillow on it.

0:13:41 > 0:13:43People tend to underestimate me.

0:13:43 > 0:13:46They think, "Aw, cos she's only 20-years-old she can't do this,

0:13:46 > 0:13:48"she can't do that!" And it's a load of crap.

0:13:48 > 0:13:51That is a load of crap. I don't work for a company, I've done it myself.

0:13:51 > 0:13:54I will have five restaurants by the time I'm 25-years-old.

0:13:54 > 0:13:57I don't know, I think that we could be onto a winner.

0:13:57 > 0:14:00She said it's not something she feels she needed

0:14:00 > 0:14:02but she'd probably still buy it. Know what I mean?

0:14:02 > 0:14:06- Hi, guys.- Hi. Are you finished your focus group?

0:14:06 > 0:14:09Yeah, it was amazing. Really good. Really good results.

0:14:09 > 0:14:12The tap cosy went down very well.

0:14:12 > 0:14:15They felt that it's a real problem, they jumped at it they said,

0:14:15 > 0:14:17if they knew there was a product like that,

0:14:17 > 0:14:18they'd buy it straight away.

0:14:18 > 0:14:20That's perfect, that's brilliant.

0:14:20 > 0:14:22We did some market research and the same stuff was coming up

0:14:22 > 0:14:24and it was really good.

0:14:24 > 0:14:27- Is this a goer then? - I think so, guys.

0:14:27 > 0:14:28THEY CHEER

0:14:28 > 0:14:29OK, great!

0:14:31 > 0:14:33It's good that we're all on the same page.

0:14:33 > 0:14:36And if we're going with the name Tap Cosy,

0:14:36 > 0:14:38and I know we can't design the product round the name,

0:14:38 > 0:14:40but if we are going with that name,

0:14:40 > 0:14:43which is very strong and very clever, it should look like a cosy.

0:14:45 > 0:14:502:00pm. An east London catering college.

0:14:50 > 0:14:52I used to be a chef,

0:14:52 > 0:14:56so when I cook, I'm known to use a lot of gadgets to make things easier.

0:14:56 > 0:15:00Armed with Adam's glove idea and Duane's composting concept,

0:15:00 > 0:15:04the focus group boys confront the experts.

0:15:04 > 0:15:08Now this, essentially, is a waste food compressor.

0:15:08 > 0:15:10It'll be on the table top and as you chop

0:15:10 > 0:15:12you'll put the food in the top of it.

0:15:12 > 0:15:15Once it's loaded up, it'll compress all the food down to the bottom

0:15:15 > 0:15:19and put into a bin or into a compost area that you might then use.

0:15:19 > 0:15:22I think it sounds like quite a good idea.

0:15:22 > 0:15:24Living in a flat and not having a compost heap,

0:15:24 > 0:15:25having food waste is annoying.

0:15:25 > 0:15:29OK. All right, guys, we're going to take you on to our next idea.

0:15:29 > 0:15:34So, rubber gloves with scourers on the finger tips.

0:15:34 > 0:15:38Medium scourers there, sponge-like on that hand.

0:15:38 > 0:15:39It's all in one.

0:15:39 > 0:15:42Scrub it on the back for your pans like you'd use...

0:15:42 > 0:15:45Do you know what I mean? And then bang, done.

0:15:45 > 0:15:47I actually think that's quite a sensible idea.

0:15:47 > 0:15:52That would suit me. It goes round my pots and I can clean more thoroughly

0:15:52 > 0:15:53because I can feel what I'm cleaning.

0:15:53 > 0:15:55I'd rather just buy a sponge to be honest.

0:15:55 > 0:15:57Thanks for that.

0:15:57 > 0:16:00It seems to me to be a unanimous decision

0:16:00 > 0:16:02- that they all like the gloves. Agree?- Yeah.

0:16:02 > 0:16:05It's a good idea, it's practical, it's handheld

0:16:05 > 0:16:07and based on the feedback we got from the focus group,

0:16:07 > 0:16:10we should definitely go with the rubber gloves.

0:16:12 > 0:16:143pm.

0:16:14 > 0:16:18Obviously, with the tap cosy we're going to go to the designers now.

0:16:18 > 0:16:21Two hours before designs must be finalised

0:16:21 > 0:16:23so prototypes can be built overnight.

0:16:23 > 0:16:26But I was just thinking it's going to be difficult to actually

0:16:26 > 0:16:29attach this product to the bath.

0:16:29 > 0:16:31But among the girls, growing doubts.

0:16:31 > 0:16:34- It's going to become complicated for us.- And then...

0:16:34 > 0:16:37- Perhaps we're making our product very difficult.- Just too risky.

0:16:37 > 0:16:39If I'm honest, I have to speak from my heart,

0:16:39 > 0:16:42but I think the original idea of the splashback,

0:16:42 > 0:16:46it was so simple, it struck hard, it was just straightforward, easy,

0:16:46 > 0:16:48a metre wide, and it could have been a picture on it,

0:16:48 > 0:16:51could have been stuck on the back wall as a picture frame

0:16:51 > 0:16:53so it made the bath look quite funky to go in.

0:16:53 > 0:16:55It was a really good idea.

0:16:55 > 0:16:58I agree with you. OK, we have a bit of a dilemma here.

0:17:03 > 0:17:05You OK?

0:17:06 > 0:17:11- Do you want to add cos...- Huh? - Do you have ideas that you want to add?

0:17:11 > 0:17:14I'm thinking, I'm thinking, I'm trying to... Let me do it.

0:17:14 > 0:17:17- I'll come up with something in a minute. - If you have something...

0:17:21 > 0:17:27On the way to brief their designers, half the boys, led by Azhar.

0:17:27 > 0:17:30The minute you open it - pssht! - the smell's going to hit you.

0:17:30 > 0:17:34The smell of vegetables that have been sat in there for four or five days.

0:17:34 > 0:17:38So basically any odours will be trapped in this filter point here.

0:17:38 > 0:17:39I'm liking that, mate.

0:17:39 > 0:17:42So what do you think about names then? Easy Clean?

0:17:42 > 0:17:45- Magic Hands.- I like Magic Hands.

0:17:45 > 0:17:48Our biggest issue there is selling the gloves to the other guys

0:17:48 > 0:17:51who have made their decision regardless of what we've done today

0:17:51 > 0:17:54- cos they're still going to run with Duane's idea.- Yes.

0:17:54 > 0:17:55- Hi, Tom, you OK?- Yeah, not bad.

0:17:55 > 0:18:00We just wanted to give you a call with feedback from the focus group.

0:18:00 > 0:18:03We pitched the rubber gloves with the scourers on.

0:18:03 > 0:18:06I'll pass you over to Adam and he's going to talk to you about it.

0:18:06 > 0:18:09Briefly, guys, out of eight of them, they all said they'd buy it,

0:18:09 > 0:18:10they all said they liked it.

0:18:10 > 0:18:13Did you get any feedback on it at your end?

0:18:14 > 0:18:18No, we checked but I think there's already a product similar to that on the market.

0:18:18 > 0:18:20Who did you check with?

0:18:20 > 0:18:26To be honest, Adam, we actually didn't consider that too hotly.

0:18:26 > 0:18:28Yeah, we knew you wouldn't do that.

0:18:28 > 0:18:32We've all got fantastic ideas and I'm sure everyone's ideas are valid.

0:18:32 > 0:18:35We need to look for something that's a valued product in the UK,

0:18:35 > 0:18:37that we could sell a large number of units.

0:18:37 > 0:18:40We're not on the pitch, Azhar. We're not pitching the product yet.

0:18:40 > 0:18:42You don't have to convince us, mate.

0:18:42 > 0:18:46We're going with the biodegradable bin which is the compress bin.

0:18:46 > 0:18:48So, basically, we've invented the bin.

0:18:50 > 0:18:56The gloves are off. Time to turn the composter into something solid.

0:18:56 > 0:19:00If we were to compress the produce into a sort of bowl

0:19:00 > 0:19:03or lift this unit and drop the waste in.

0:19:03 > 0:19:04OK, crikey.

0:19:04 > 0:19:07Yeah, it's quite a challenge, isn't it?

0:19:08 > 0:19:104:30pm

0:19:10 > 0:19:14What fabrics were you thinking of having?

0:19:14 > 0:19:19While half the girls discuss tap cosy details with design guru Kelly Hoppen...

0:19:19 > 0:19:22Maybe you go for whites and creams and taupes.

0:19:22 > 0:19:23Pebble-like almost.

0:19:23 > 0:19:26Yeah, to make it more luxury and more attractive.

0:19:26 > 0:19:28I think that is very clever.

0:19:28 > 0:19:30..at the design studio...

0:19:30 > 0:19:33What we were thinking of was a splash guard.

0:19:33 > 0:19:36..a change of plan.

0:19:36 > 0:19:39So it can either stick on the bath so it acts as a splashback.

0:19:39 > 0:19:44It'll look decorative but it'll reduce the water coming out the bath so it keeps it tidy.

0:19:44 > 0:19:47They've debated the two products back and forth all day.

0:19:47 > 0:19:49Jenna has really championed

0:19:49 > 0:19:52the splash kids bath screen and she's got her own way.

0:19:52 > 0:19:57- Katie, hi. - We've got our own design ideas.

0:19:57 > 0:20:00So how's the design of the tap cosy going on?

0:20:00 > 0:20:04OK, so we had a number of discussions

0:20:04 > 0:20:08and basically there were just too many design constraints.

0:20:08 > 0:20:10- BOTH:- What? - It just wasn't going to work.

0:20:10 > 0:20:14We had to go with the simpler option of our original idea of the kid splash.

0:20:14 > 0:20:17OK, but we've done market research today.

0:20:17 > 0:20:19There's no point doing market research if we ignore it.

0:20:19 > 0:20:23Are you prepared to negotiate on this or is your decision completely made?

0:20:23 > 0:20:27We're going to go with Splish Splash or Kid's Splash, which do you prefer?

0:20:27 > 0:20:29- BOTH:- Kid's Splash.

0:20:29 > 0:20:32Splish Splash, OK, thanks, guys.

0:20:34 > 0:20:36I think that Jane's made the wrong decision

0:20:36 > 0:20:39The simple fact is that we are pitching a product tomorrow

0:20:39 > 0:20:41that was not favoured by our focus group

0:20:41 > 0:20:45meaning that a lot of the work that I led today has been ignored.

0:20:49 > 0:20:509pm.

0:20:51 > 0:20:53We have the Eco Press.

0:20:53 > 0:20:57The reason you want one of these is that it will allow you to compress waste, yeah?

0:20:57 > 0:21:00- Do you not even get that concept? - Yeah, we got that, yeah.

0:21:00 > 0:21:02Is everyone all right? Is everyone OK?

0:21:02 > 0:21:06With the compacter prototype underway, the boys regroup.

0:21:06 > 0:21:09We've felt redundant today. That's how all four parties feel.

0:21:09 > 0:21:13- There could've been better communication.- Where we are is this is the product.

0:21:13 > 0:21:16You can talk about what happened for the last eight hours till next week.

0:21:16 > 0:21:19The point is this is the product. No reservations any more.

0:21:19 > 0:21:22'I feel a little bit disappointed.'

0:21:22 > 0:21:25I think people are just not committing to the product

0:21:25 > 0:21:29and they just don't want to give 100% to the product or the task.

0:21:29 > 0:21:31Can I respond to what you've said there?

0:21:31 > 0:21:33As project manager, that's quite insensitive.

0:21:33 > 0:21:38You've ignored me and said, "This is the product, get behind it." We're 100% behind it, we've told you that.

0:21:38 > 0:21:40You haven't empathised with our feelings as manager.

0:21:40 > 0:21:42Guys, guys, guys...

0:21:42 > 0:21:45SEVERAL SPEAK AT ONCE

0:21:45 > 0:21:46We need to focus.

0:21:52 > 0:21:538am.

0:21:53 > 0:21:57We're going to clinch it. We're going to smash it today.

0:21:59 > 0:22:01This is it, guys.

0:22:01 > 0:22:05Built overnight, the prototypes arrive.

0:22:05 > 0:22:07Gentlemen, gentlemen, here's our product.

0:22:07 > 0:22:10For the boys, Duane's compost compacter...

0:22:10 > 0:22:13Oh, look at that.

0:22:13 > 0:22:16..branded Eco Press.

0:22:16 > 0:22:18- Does that logo not sell the product to you?- Absolutely.

0:22:18 > 0:22:21That actually looks like an espresso machine.

0:22:21 > 0:22:24That is a product. Is that a product? Duane.

0:22:24 > 0:22:27'I did commit to the product, it is me and I still stand by it.'

0:22:27 > 0:22:31Ultimately, I still have the attitude and if it doesn't work out, it was my idea.

0:22:31 > 0:22:34That's something out of the 21st century as a product.

0:22:34 > 0:22:37First impression - it doesn't look that bad.

0:22:37 > 0:22:40I am 100% behind it. Would I buy it? No.

0:22:40 > 0:22:41It's here!

0:22:42 > 0:22:45For the girls, Splish Splash.

0:22:45 > 0:22:47Oh, I love it. I love it.

0:22:47 > 0:22:50On one side, a splash-proof guard...

0:22:50 > 0:22:54You know what's ironic? There's water all over the floor.

0:22:54 > 0:22:58..on the other, crayons and shapes for bath-time play.

0:22:58 > 0:22:59It's amazing!

0:22:59 > 0:23:01I love it. I really love it.

0:23:01 > 0:23:04Our product is amazing.

0:23:04 > 0:23:08- Guys, we are going to win this. - Aw, there's no doubt about it.

0:23:08 > 0:23:12But why has nobody thought of this sooner?

0:23:12 > 0:23:14- Are you behind the product?- Yes. - Let's get going, guys.

0:23:16 > 0:23:19I'm not being funny - there's no way we're not going to win.

0:23:21 > 0:23:26Today, both teams must pitch their products to two retail giants.

0:23:30 > 0:23:34Among the toughest buyers in the homeware business.

0:23:37 > 0:23:42First stop for Jane's team, Britain's biggest online retailer.

0:23:42 > 0:23:45The more units they buy, the less it's going to cost.

0:23:45 > 0:23:48Minutes away and fine-tuning their figures, Gabrielle and Jenna.

0:23:48 > 0:23:53If they were to go and buy a million, it's going to cost them...

0:23:53 > 0:23:59748 and it'll give them a profit margin of 240%.

0:24:03 > 0:24:06Good afternoon, gentlemen, my name is Jane

0:24:06 > 0:24:09and we're here today to show you our product

0:24:09 > 0:24:10and it's called Splish Splash.

0:24:10 > 0:24:13A splash screen that fits into your bath.

0:24:13 > 0:24:16It stops the water going all over the bathroom.

0:24:16 > 0:24:19It's got a few different elements. It's got waterproof crayons.

0:24:19 > 0:24:23So while your child is in the bath, they can also draw on the screen.

0:24:23 > 0:24:25So it just adds a bit of interaction.

0:24:25 > 0:24:27I think it's a seriously good buy

0:24:27 > 0:24:29because it's not only solving a problem,

0:24:29 > 0:24:33it's quite light as well. So I think it's easy to use

0:24:33 > 0:24:37and I think your child is going to have great fun with it.

0:24:37 > 0:24:41Now, I know that you have over 144 million customers.

0:24:41 > 0:24:47I really think that this would fit in well with your portfolio of products.

0:24:47 > 0:24:50And, ideally, if you were to order a million units,

0:24:50 > 0:24:51then you will sell them.

0:24:51 > 0:24:54This is a global product, you are a global business

0:24:54 > 0:24:58and I really believe that you are the perfect partner for this product.

0:25:01 > 0:25:04I think a million units is a big commitment.

0:25:04 > 0:25:08What could you do if we were to go lower than that?

0:25:08 > 0:25:14If you were to order 500,000 units, it is a margin of 225%

0:25:14 > 0:25:19and 100,000 units will give you a margin of 185%.

0:25:19 > 0:25:22Just in terms of the numbers you've quoted

0:25:22 > 0:25:24and in particular the gross margin numbers.

0:25:24 > 0:25:28Are you sure about the gross margin you've quoted us?

0:25:30 > 0:25:33It doesn't quite add up, the numbers.

0:25:33 > 0:25:37I'll just refer you over to...our financial team.

0:25:37 > 0:25:41THEY MUTTER AMONGST THEMSELVES

0:25:41 > 0:25:44So, basically, if you were to buy 100,000 off us,

0:25:44 > 0:25:46the profit on that...

0:25:46 > 0:25:50No, I'm just working that out. That's actually out of synch.

0:25:50 > 0:25:54You're actually making 842,000. That's what we're offering you today.

0:25:57 > 0:26:01- The costings, guys! - It was just a bit of a mess.

0:26:01 > 0:26:05- It wasn't a mess.- In what way? - Mentioning a million units - you should have seen their faces.

0:26:05 > 0:26:10That's a nine million pound order. I don't want to be laughed at.

0:26:10 > 0:26:14Arriving to sell Duane's Eco Press, the boys.

0:26:14 > 0:26:18Chosen to pitch it, Stephen and Azhar.

0:26:18 > 0:26:21We had a quick chat and wonder if you're OK about this.

0:26:21 > 0:26:25So that it's just Stephen and Azhar that actually talk about the product.

0:26:25 > 0:26:28- Same for the Q&A?- Same, yep. - So, just to clarify,

0:26:28 > 0:26:32- questions and answers I'm not allowed to...- It's not about not being allowed.- It definitely is.

0:26:32 > 0:26:35What we're trying to avoid is everybody jumping in at the pitch

0:26:35 > 0:26:38so we deliver a professional pitch and know who is speaking.

0:26:38 > 0:26:40And in doing that, what you're saying to me is, Duane,

0:26:40 > 0:26:42if any questions get asked, do not answer them.

0:26:42 > 0:26:44Just know that's what you're saying.

0:26:44 > 0:26:46My God!

0:26:46 > 0:26:50What I'd love to introduce to you right now is our product -

0:26:50 > 0:26:52the Eco Press.

0:26:52 > 0:26:57A multifunctional composter for biodegradable waste.

0:26:57 > 0:26:59And here it is, gentlemen. Now, we all like food.

0:26:59 > 0:27:01I have to be honest, I'm not a great cook.

0:27:01 > 0:27:0672% of people in the UK actually cook at home.

0:27:06 > 0:27:07So let's imagine you have...

0:27:07 > 0:27:11Probably not the best meal you'll ever have

0:27:11 > 0:27:15but you have some lettuce there and some bananas left over from last night.

0:27:15 > 0:27:19In a normal environment you may well pop this in a standard bin and that will just sit there.

0:27:19 > 0:27:23Food does carry an odour when left in a space for a long period of time.

0:27:23 > 0:27:26And it creates an undesirable smell in the home

0:27:26 > 0:27:30which obviously no-one likes to do that when they're watching TV or something like that.

0:27:30 > 0:27:32The difference with this,

0:27:32 > 0:27:35you'd place your vegetation or produce in there,

0:27:35 > 0:27:38you push through with the plunger

0:27:38 > 0:27:41and the residue comes out through the base.

0:27:41 > 0:27:45It is a market certainly that already exists

0:27:45 > 0:27:50and there are some other brands out there.

0:27:50 > 0:27:54How do you get those USPs across to the consumer?

0:27:54 > 0:27:58That's a great question. I think, in terms of the product, you're going to have a natural choice.

0:27:58 > 0:28:01The composter market, those buying this type of product

0:28:01 > 0:28:03will be faced with a very simple choice

0:28:03 > 0:28:05so that currently is what's on show.

0:28:05 > 0:28:07And just to further answer your question,

0:28:07 > 0:28:10I think the way we'd encourage it to get to market,

0:28:10 > 0:28:13is the same way as to why it was created. The problem is recycling.

0:28:13 > 0:28:18Me at home, I'd love to recycle but when I get home, I forget to stick everything in different bags,

0:28:18 > 0:28:20I scrape it all in the same bag.

0:28:20 > 0:28:23But if that was on my desktop, I would put my veg in there,

0:28:23 > 0:28:26I would put my dinner in there and compress it.

0:28:26 > 0:28:28- DUANE:- So do we feel good?

0:28:28 > 0:28:31- GENERALLY POSITIVE NOISES - It was good. I think we did very well.

0:28:31 > 0:28:33'What a nonsense.'

0:28:33 > 0:28:36The inventor was forbidden to speak. It's extraordinary really.

0:28:36 > 0:28:43Steve was standing there and from the back Duane broke ranks and did speak.

0:28:43 > 0:28:45They liked his passion for his baby.

0:28:45 > 0:28:50All round, I think they may have spoken into a sympathetic ear here.

0:28:53 > 0:28:55On the road to their next pitch,

0:28:55 > 0:28:59last chance for the girls to get their prices right.

0:28:59 > 0:29:02Forget all the figures, this is what we've worked out.

0:29:02 > 0:29:05From 0-20,000 units it's £9.01.

0:29:05 > 0:29:10Jenna, hang on, that's less than if you ordered 100,000.

0:29:10 > 0:29:13No, the figures weren't wrong. We're giving them in the most simple form.

0:29:13 > 0:29:17- IN RAISED VOICE:- All we need to do is get them to make orders

0:29:17 > 0:29:20and impress them with the product and the pitch. That is it.

0:29:20 > 0:29:24Guys...? You know what, they can do the figures. Tell them to do the figures.

0:29:28 > 0:29:327pm. High street homeware chain Lakeland.

0:29:32 > 0:29:35OK, I'll bring it over so you can have a good little touch of it.

0:29:35 > 0:29:37Pitching Splish Splash, Laura.

0:29:37 > 0:29:40We are very, very excited about it

0:29:40 > 0:29:42because not only is it a practical product

0:29:42 > 0:29:44which is solving a problem,

0:29:44 > 0:29:48it's fun because it's actually doubling up as a bath-time toy.

0:29:48 > 0:29:50The children can play with it

0:29:50 > 0:29:53SHE LAUGHS: I know. Just shows that it's sturdy, that's all.

0:29:54 > 0:29:58There is not a product in the market at the moment which can rival it.

0:29:58 > 0:30:03- Are you having a wee try there? - A little bit.

0:30:03 > 0:30:07The recommended retail price that we will be starting at is £17.99.

0:30:07 > 0:30:11But what's the cost price to ourselves?

0:30:11 > 0:30:14With anything between nought to 20,000 units,

0:30:14 > 0:30:18you're basically going to double on cost.

0:30:18 > 0:30:22The unit price is between £6 and £10 depending on

0:30:22 > 0:30:24the number of orders you make.

0:30:24 > 0:30:27I have a question about the product.

0:30:27 > 0:30:30I can see how interactive it is and they are waterproof crayons.

0:30:30 > 0:30:33What is going to stop my child from taking that

0:30:33 > 0:30:34and drawing on my bath?

0:30:34 > 0:30:39You don't want to be creating more mess with a product that is designed to stop mess.

0:30:39 > 0:30:40- Yes.- It is going to make mess.

0:30:44 > 0:30:47Next up, with Eco Press, the boys.

0:30:47 > 0:30:50This could give us the biggest order by far

0:30:50 > 0:30:52cos this is exactly what they are about.

0:30:52 > 0:30:54Exactly what they do.

0:30:54 > 0:30:56Tell us a little bit about why.

0:30:56 > 0:30:59How did you come up with the inspiration for this idea?

0:30:59 > 0:31:01Thanks for the great question.

0:31:01 > 0:31:04Let me introduce Duane, who was the brains behind the product.

0:31:04 > 0:31:06I'm sure he can explain.

0:31:06 > 0:31:08How are you doing?

0:31:08 > 0:31:10What happened was, when I get in the evening,

0:31:10 > 0:31:13I like to cook and I make a lot of mess and I could have that

0:31:13 > 0:31:16as I was preparing food and just put the goods in there.

0:31:16 > 0:31:17We wanted a useful, fun,

0:31:17 > 0:31:20modern product that was available to everyone, everywhere.

0:31:20 > 0:31:24I'm guessing that with the type of customers you have

0:31:24 > 0:31:27are the type of customers who like their kitchens to look smart,

0:31:27 > 0:31:32fashionable, to look chic, and we believe that ticks all those boxes.

0:31:32 > 0:31:34- Thanks for your time.- Thank you.

0:31:35 > 0:31:39Tonight, total orders will be totted up.

0:31:40 > 0:31:42Did someone say "nailed"?

0:31:42 > 0:31:44Tomorrow, the results.

0:32:33 > 0:32:35You can go through to the boardroom now.

0:33:00 > 0:33:04- Good afternoon. - ALL: Good afternoon, Lord Sugar.

0:33:09 > 0:33:13Right, ladies, we will start with you. Who is the team leader. Jane?

0:33:13 > 0:33:17- Yes.- OK. As far as team leadership is concerned,

0:33:17 > 0:33:20how do you think Jane was?

0:33:20 > 0:33:23Yes. I was happy with Jane.

0:33:23 > 0:33:25Yes? Tell me what happened?

0:33:25 > 0:33:29Laura came up with the idea because she is a mother, and so am I,

0:33:29 > 0:33:32- of a splash guard for the bath. - Let's have a look at this thing.

0:33:39 > 0:33:44The first observation, this, to me, looks like a toy of some kind.

0:33:44 > 0:33:49- It's a portable product. - Multipurpose.

0:33:50 > 0:33:54Did you all agree on this product? What other ideas did you have?

0:33:54 > 0:33:59We had two products. The main consensus was towards the tap cosy.

0:33:59 > 0:34:03As we got into the market research and we met the professional, it was definitely the winner.

0:34:03 > 0:34:08So you went to the market research and spoke to the professional,

0:34:08 > 0:34:09and the tap thing was the winner?

0:34:09 > 0:34:13- But, Lord Sugar... - Very marginally but yes.

0:34:13 > 0:34:17- The problem was taps are very different.- OK, listen, Jane.

0:34:17 > 0:34:20You go off to do market research.

0:34:20 > 0:34:24The purpose of market research is to see what product you should go for.

0:34:24 > 0:34:27No?

0:34:27 > 0:34:30Right, OK. Tell me how you went and pitched to the people

0:34:30 > 0:34:33I lined up for you.

0:34:33 > 0:34:37- Who did what?- I took our first one. - So, the first one you did with who?

0:34:37 > 0:34:39- Amazon.- Were you all there? - ALL: Yes.

0:34:39 > 0:34:41How do you think she did.

0:34:41 > 0:34:44I think Jane did a very good pitch. Very clear and concise.

0:34:44 > 0:34:46So what about quantities?

0:34:46 > 0:34:48It changed depending on the retailer.

0:34:48 > 0:34:52- Amazon are much bigger, aren't they? - Yes.- What did you ask them for?

0:34:52 > 0:34:56I gave them prices for 100,000, 500,000 and one million units.

0:34:56 > 0:34:58A million units?!

0:34:58 > 0:35:01Yes, Lord Sugar. If you don't ask, you want get.

0:35:01 > 0:35:05I don't think there is a product in history where one million units

0:35:05 > 0:35:10were ordered initially by one single retailer, but there you are.

0:35:10 > 0:35:14I believe in the product. Because I am a mother and I would buy it.

0:35:14 > 0:35:17We will see whether the retailers believe in the product also.

0:35:17 > 0:35:20Mmm.

0:35:20 > 0:35:24- OK. Gentlemen, team leader? - That was myself, Lord Sugar.

0:35:24 > 0:35:26Good project manager or not?

0:35:26 > 0:35:30- No, not particularly.- I believe he was a good project manager.

0:35:30 > 0:35:32- He was a good project manager. - You think he wasn't?

0:35:32 > 0:35:36I feel like he was not supported by the rest of the team...

0:35:36 > 0:35:40I didn't ask whether he was supported. I asked if he was a good project manager.

0:35:40 > 0:35:42He did not make decisions when necessary.

0:35:42 > 0:35:45Unfortunately, if I didn't agree with individuals in the team,

0:35:45 > 0:35:48they felt as though I wasn't supporting them.

0:35:48 > 0:35:53There was a communication breakdown, made by Azhar which created two groups instead of one group.

0:35:53 > 0:35:57That is why it is called a sub-team. You are supposed to do a separate element of the work.

0:35:57 > 0:36:00- We understand that. - Show us this thing. What is it?

0:36:02 > 0:36:07So, in simple terms, perhaps you will explain to me

0:36:07 > 0:36:08what it actually is.

0:36:08 > 0:36:12This is a multifunctional composter for biodegradable food.

0:36:12 > 0:36:13- Composter?- Yes.

0:36:13 > 0:36:17It looks like something you would put nuclear waste in,

0:36:17 > 0:36:19as far as I'm concerned.

0:36:19 > 0:36:23I mean it's...so small.

0:36:23 > 0:36:27Basically, that's for vegetarian dwarfs or something.

0:36:28 > 0:36:32Did you all like it, in the end? Did you all sign on to it in the end?

0:36:32 > 0:36:34I didn't actually like it.

0:36:34 > 0:36:37I did sign onto it and I was behind the product, 110%.

0:36:37 > 0:36:39Did you have any other ideas?

0:36:39 > 0:36:42Yes, I had a really good idea of rubber gloves with scourers attached.

0:36:42 > 0:36:44A thick scourer for your fingertips,

0:36:44 > 0:36:47a scrubbing brush on the back. I thought it was very good.

0:36:47 > 0:36:50How come we didn't end up using it, then? If it was that good.

0:36:50 > 0:36:54Team one had decided on the composter from the word go.

0:36:54 > 0:36:56We'd already done all the market research.

0:36:56 > 0:36:59That's not true. That's not true at all.

0:36:59 > 0:37:01You pitched and didn't research. Day one was for research.

0:37:01 > 0:37:03Day two was for pitching.

0:37:03 > 0:37:05And that's the point that was missed on our team.

0:37:05 > 0:37:08Would it be true to say that you felt like the country cousins

0:37:08 > 0:37:11who had not been invited to the party?

0:37:11 > 0:37:14Yeah, at the end of the day, we came back after a very hard day

0:37:14 > 0:37:17with some very good answers and feedback and felt a little neglected.

0:37:17 > 0:37:21From that point on, it was very much a split group.

0:37:21 > 0:37:24- So you had a lack of team culture? - Correct.- Is that right?

0:37:24 > 0:37:28Well, that is a bad trait if you are supposed to be a project manager

0:37:28 > 0:37:31because I am sure all of you have worked this one out.

0:37:31 > 0:37:38If the team works together, and if the team agrees, the team wins and you don't get fired.

0:37:38 > 0:37:39Sure.

0:37:39 > 0:37:42Let's get into some numbers, here, then.

0:37:47 > 0:37:51Karen, let's talk about the big online retailer for your team.

0:37:51 > 0:37:54I have to say I was cringing in the pitch.

0:37:54 > 0:37:58The prices were all wrong. It was a shambles.

0:37:58 > 0:38:00But they actually really like the product.

0:38:02 > 0:38:05So they put in an order of 7,500.

0:38:07 > 0:38:137,500. Nick, the same thing for the online retailer?

0:38:13 > 0:38:16Smaller, at 3,000.

0:38:19 > 0:38:24Let's talk about this high street retailer. The very big chain.

0:38:26 > 0:38:27How did you get on there?

0:38:29 > 0:38:31They didn't really like the product.

0:38:34 > 0:38:37- So they didn't place any orders. - No orders.

0:38:38 > 0:38:41And, Nick, for the same retailer, how did the boys get on with that?

0:38:41 > 0:38:46All change. An order for 10,000.

0:38:46 > 0:38:48CHEERING

0:38:53 > 0:39:01So that is a total of 13,000 orders for the boys,

0:39:01 > 0:39:04and 7,500 for the girls.

0:39:04 > 0:39:07Gentlemen, you designed a product for the kitchen.

0:39:07 > 0:39:10Your treat, you will be pleased to hear, you will

0:39:10 > 0:39:15not be in the kitchen. You're going off a very famous restaurant.

0:39:15 > 0:39:17I have got you a private room in the Ivy.

0:39:17 > 0:39:20CHEERING

0:39:20 > 0:39:24So go and enjoy yourself and I will see you on the next task, OK?

0:39:27 > 0:39:29Well done. Well done, mate.

0:39:29 > 0:39:31That was pressure. Well done.

0:39:33 > 0:39:34Well done.

0:39:38 > 0:39:42Well, ladies, second week and second loss.

0:39:44 > 0:39:48Go away, discuss what went on,

0:39:48 > 0:39:51and we will go into this in far more detail.

0:39:52 > 0:39:54All right.

0:40:04 > 0:40:07SWING MUSIC

0:40:07 > 0:40:11- This is what it's all about, boys. - Absolutely.

0:40:11 > 0:40:14The product won it for us. Which is... Thank Duane for the product.

0:40:14 > 0:40:19- The product we put online was a really good product.- Well done.

0:40:19 > 0:40:22On a serious note, the reason we won, as the project manager,

0:40:22 > 0:40:25was because of the right people in the right places.

0:40:25 > 0:40:27That's what it's all about. And that's why we won.

0:40:27 > 0:40:30- OK. - LAUGHTER

0:40:30 > 0:40:32I really don't rate Azhar as a project manager.

0:40:32 > 0:40:34I don't think he has the people skills.

0:40:34 > 0:40:39The guy is slick, he looks cool, he has got all the gear but no idea.

0:40:39 > 0:40:43- ALL: Cheers. - To Lord Sugar.

0:40:43 > 0:40:47Maybe we should get him to book a table for next time as well, yeah? LAUGHTER

0:40:54 > 0:40:59- Gutted. Absolutely gutted. - We didn't deserve to lose, no way.

0:40:59 > 0:41:01I thought we had that in the bag, I really did.

0:41:01 > 0:41:04'I'm not taking it lying down no more.'

0:41:04 > 0:41:06I want to take this team over and prove that we can win

0:41:06 > 0:41:10and the girls are not here to lose every time.

0:41:10 > 0:41:12We all know we did a good job, but one of us has to go.

0:41:14 > 0:41:17Katie made some big mistakes.

0:41:17 > 0:41:22She literally stood around bitching and giving out about others.

0:41:22 > 0:41:25- Katie should be fired. - We changed the product last minute.

0:41:25 > 0:41:27We will never know if that was the right move or not.

0:41:27 > 0:41:30We didn't listen to the market research.

0:41:30 > 0:41:33I think that the costings were a mess.

0:41:33 > 0:41:35Whether they led to the failure is another matter.

0:41:40 > 0:41:42PHONE RINGS

0:41:42 > 0:41:45- 'Could you send the ladies through, please?'- Yes, Lord Sugar.

0:41:47 > 0:41:49You can go through to the boardroom now.

0:42:00 > 0:42:08Well, ladies, I did say to you that product will define who will win.

0:42:08 > 0:42:10The product is not very good.

0:42:10 > 0:42:14You have totally misread what I asked you to do.

0:42:14 > 0:42:15So, why did that happen?

0:42:15 > 0:42:18To be fair, we will all battering ideas out about issues

0:42:18 > 0:42:20we have in the bathroom.

0:42:20 > 0:42:24It developed down the route of possibly splash guard

0:42:24 > 0:42:27and then we went down the route of, "Let's double this up as a toy,"

0:42:27 > 0:42:29so that's where the initial idea came from.

0:42:29 > 0:42:31It wasn't necessarily a toy.

0:42:31 > 0:42:35It was more an entertainment centre and storage.

0:42:35 > 0:42:40But who is responsible for championing this product?

0:42:40 > 0:42:45To be fair, Lord Sugar, I have a feeling this is going in my direction now.

0:42:45 > 0:42:48I will say that I put the product idea forward

0:42:48 > 0:42:52but when we were all running with the product, I don't think anyone

0:42:52 > 0:42:55can say they didn't think it was a good idea.

0:42:55 > 0:42:57And when I put the initial idea out there,

0:42:57 > 0:42:59I wasn't ramming it down people's throats, going,

0:42:59 > 0:43:03"This is the only thing we can do, it is the only route we can go."

0:43:03 > 0:43:07It was simply, "This is a problem I have, is this worth exploring?"

0:43:07 > 0:43:09Let's be honest, it was about lack of ideas.

0:43:09 > 0:43:11Cos actually, when it really came down to it,

0:43:11 > 0:43:15there were only two. The tap cosy and the splash.

0:43:15 > 0:43:18But after the market research, we were more towards the tap cosy,

0:43:18 > 0:43:21- as you know.- But there were serious issues with the tap cosy

0:43:21 > 0:43:23and that's why I couldn't go with it.

0:43:23 > 0:43:26Whether you could get a tap cosy that was going to be universal

0:43:26 > 0:43:29because I knew that the Splish Splash at least would be

0:43:29 > 0:43:32easier to get done and that it would actually work.

0:43:32 > 0:43:38You went into the online retailer and what I heard,

0:43:38 > 0:43:42you made a complete mess of the figures.

0:43:42 > 0:43:47Who was responsible for how much it cost, how much it should

0:43:47 > 0:43:50sell for? Who were you looking to to prepare you with those numbers?

0:43:50 > 0:43:52Well, it was Gabrielle and Jenna.

0:43:52 > 0:43:53Let me just note that myself

0:43:53 > 0:43:56and Gabrielle not only worked on the figures.

0:43:56 > 0:43:59We helped with the design. We were involved with every aspect,

0:43:59 > 0:44:00so we don't shy away.

0:44:00 > 0:44:05I'm not brilliant at figures but I didn't hear anyone shout out, "Let me take the figures on."

0:44:05 > 0:44:08When we came out I would have expect the team to go,

0:44:08 > 0:44:11"OK, didn't go as well as expected, which areas can we look at?"

0:44:11 > 0:44:14Instead, "What the hell happened with the figures, guys?"

0:44:14 > 0:44:17- THEY ALL TALK AT ONCE - No, no, no, no, no.

0:44:17 > 0:44:20Yourself and Maria attacked the girls who were doing the figures.

0:44:20 > 0:44:23- You were told you could do them yourselves.- Don't drag me into this.

0:44:23 > 0:44:29- There was a big argument afterwards. - Don't drag me into this, I said nothing.

0:44:29 > 0:44:32If you're going to accuse me of something, at least make sure it's correct.

0:44:32 > 0:44:35Let's face it, it was a mess in there, wasn't it? It was a mess.

0:44:35 > 0:44:39It was a dangerous move to talk to the online retailer,

0:44:39 > 0:44:42to actually say to them, "Order a million,"

0:44:42 > 0:44:46especially if you've got a new product and you're new people.

0:44:46 > 0:44:50I'd go as far as to say I don't even know why they gave you an order, quite honestly.

0:44:50 > 0:44:52They must have felt sorry for you.

0:44:52 > 0:44:56- And the other one, which YOU pitched to them, zero.- Yes. I know. I know.

0:44:56 > 0:44:59All I can say is, I personally gave it my damnedest.

0:44:59 > 0:45:01We were up against it

0:45:01 > 0:45:05and it's disappointing to hear that they didn't order from it.

0:45:05 > 0:45:07Here's where I'm at the moment.

0:45:07 > 0:45:10It's a bad product, bad financial modelling,

0:45:10 > 0:45:14and somewhere I've got to find out where the fault lays.

0:45:14 > 0:45:16Jane?

0:45:16 > 0:45:20Well, it's quite difficult, but I have to go on contribution to the actual task.

0:45:20 > 0:45:25I would say Maria didn't contribute as much as the others on this particular task.

0:45:25 > 0:45:29On the first day she was very... just didn't want to be involved,

0:45:29 > 0:45:33- just falling asleep in the car, and it wasn't... - MARIA GASPS

0:45:33 > 0:45:36- No, well, Maria... That was the reality of it.- Who else?

0:45:36 > 0:45:38Um...

0:45:38 > 0:45:40Katie tried, but there were a few...

0:45:40 > 0:45:43Hold on, I did what you assigned me, the market research.

0:45:43 > 0:45:47So you're going to sit there and you're going to tell me...

0:45:47 > 0:45:50When fingers are pointed towards others that are working...

0:45:50 > 0:45:54- They wouldn't do it.- You need to put yourself forward.

0:45:54 > 0:45:58If you had said to me, "Maria, I want you to do the figures," I would have gone, "Fine."

0:45:58 > 0:46:00Actually, we did. In the car...

0:46:00 > 0:46:02Oh, my God.

0:46:02 > 0:46:05No, Maria, when you were giving out in the car, we said,

0:46:05 > 0:46:10- "Well, please, will you do the figures?" Would you do them? No.- You are ridiculous.

0:46:10 > 0:46:15Jane, I'm going to ask you which two people you're bringing back in this boardroom with you

0:46:15 > 0:46:18and I just want to make it perfectly clear to you

0:46:18 > 0:46:23that it has to be a rational decision and not an emotional one.

0:46:23 > 0:46:25So who are they?

0:46:25 > 0:46:28OK, um...Maria and Jenna.

0:46:28 > 0:46:32Maria and Jenna. OK.

0:46:32 > 0:46:38I am very disappointed, right, and what I've sat listening to here... is diabolical.

0:46:38 > 0:46:41This is not going to carry on, because I've got a wide berth here.

0:46:41 > 0:46:45It doesn't necessarily have to be one person that goes, you know.

0:46:45 > 0:46:47The rest of you, go back to the house.

0:46:47 > 0:46:51You three, step outside and I'll call you back in shortly.

0:46:57 > 0:47:03Well, I'll tell you what, I am bitterly disappointed with this ladies' group, I really am.

0:47:03 > 0:47:06Jane seems to have it together, I suppose,

0:47:06 > 0:47:09and maybe she just made an assumption that all these others

0:47:09 > 0:47:11know what they're doing, I don't know.

0:47:11 > 0:47:14Jenna, on the numbers...

0:47:14 > 0:47:17You harm the team if you put yourself forward for something you cannot do.

0:47:17 > 0:47:21Maria, well, I mean, she's just like...she wants to row.

0:47:21 > 0:47:23She looks a fiery person.

0:47:23 > 0:47:26Maria's got lots of energy but she just doesn't know how to channel it.

0:47:26 > 0:47:31She's just a bit shouty, I think. She is a very noisy young woman.

0:47:31 > 0:47:34PHONE RINGS

0:47:34 > 0:47:35Hello?

0:47:37 > 0:47:38Lord Sugar will see you now.

0:47:57 > 0:48:02Well, um, Jane, you've brought these two ladies back in here.

0:48:03 > 0:48:08- Why?- Um...so, Lord Sugar, you made it very clear that...

0:48:08 > 0:48:15you thought that the finance was a key part of us losing the task, so I had to take emotion out of it

0:48:15 > 0:48:19and I had no choice but to take Jenna into the boardroom.

0:48:19 > 0:48:21I feel that I have contributed and worked very hard

0:48:21 > 0:48:26and I do feel there's people here that think they're going to get through this shying away.

0:48:26 > 0:48:28Well, I don't personally think you are.

0:48:28 > 0:48:30Which people are those? People that are not here?

0:48:30 > 0:48:33There is one person particularly I think should be sat here.

0:48:33 > 0:48:36- And who do you think that was? - Katie.

0:48:36 > 0:48:39Katie was quick to point the finger that the figures was wrong.

0:48:39 > 0:48:44If she was so good, I would have been pitching, I would have got involved in the figures, with the poster,

0:48:44 > 0:48:47but she didn't get involved in anything. She just shied away.

0:48:47 > 0:48:50Jane, what do you say? Was it a toss-up between her or Katie?

0:48:50 > 0:48:52Yes, Lord Sugar, it was. It was.

0:48:52 > 0:48:55But you clearly pointed out that it was the finance.

0:48:56 > 0:49:02And the reason I chose Maria is that if, in my head, I lined up everybody

0:49:02 > 0:49:07and had to rate them on their particular contribution to this exact task,

0:49:07 > 0:49:10I have to say that hers was at the lower end of the scale.

0:49:10 > 0:49:12They're the reasons.

0:49:12 > 0:49:18- In other words, you think that she didn't pull her weight in this task? Maria.- On this particular task.

0:49:18 > 0:49:21What about all this sleeping nonsense?

0:49:21 > 0:49:24- Who was sleeping where?- That was my fault. I fell asleep for two seconds.

0:49:24 > 0:49:28I was so tired. And that was it.

0:49:28 > 0:49:31Actually we were discussing where we would go from there

0:49:31 > 0:49:36and...I turned around and said, "Maria, have you got anything to say on this subject?"

0:49:36 > 0:49:38And she was actually asleep.

0:49:38 > 0:49:43I think you'll find I wasn't. I said to you, "Look, I'm thinking about it, I will... I'm thinking about it."

0:49:43 > 0:49:46- You were asleep, Maria. - < You did actually fall asleep.

0:49:48 > 0:49:50Jenna, what is your business?

0:49:50 > 0:49:54- Care, beauty and clothing, all under one roof.- Beauty?- Yeah.

0:49:55 > 0:49:57Well, this is getting ugly here, isn't it?

0:49:57 > 0:50:01You understand the principle of buying and selling products, though?

0:50:01 > 0:50:04- Yes.- And you lost it in figures and finances. Yes?

0:50:04 > 0:50:09It's not my special point but I will let you know that there are no other team members that

0:50:09 > 0:50:14step up to taking this position on or any other areas on,

0:50:14 > 0:50:18and I'm not shy. I might not be good at it but I'll have a good go at it.

0:50:18 > 0:50:20I will never shy away from anything.

0:50:20 > 0:50:25So you don't think it would be fair for you to be fired for the failure of this task, then?

0:50:25 > 0:50:26Definitely not, no!

0:50:26 > 0:50:31But I feel that the only reason I'm here is because I put myself forward.

0:50:31 > 0:50:34Not one person in here could say that I did a bad job.

0:50:34 > 0:50:39It always seems to be, Jane, that when you're involved in some part of the team that there's a question.

0:50:39 > 0:50:43- I think that's absolutely unfair. - Sorry, I can't agree with that.

0:50:43 > 0:50:45That is completely wrong.

0:50:45 > 0:50:48- < You can't say that. - Not one person could say I was a bad project manager.

0:50:48 > 0:50:51- No, I completely agree. - Not one person.

0:50:51 > 0:50:55Maria, if I was to say to you, who should be fired from this task, then?

0:50:55 > 0:50:59- Jane. You had the same... - So she's a good project manager, now you're saying...

0:50:59 > 0:51:03She is, but at the end of the day... Can I finish? You made the final decisions.

0:51:03 > 0:51:08When it come to changing the product, it was, "I'm project manager, I'm changing the product."

0:51:08 > 0:51:12No, it wasn't, it was a discussion. It was a thought-out discussion.

0:51:12 > 0:51:14- You were asleep.- Right, OK. Fine.

0:51:14 > 0:51:17Maria, can I just ask you a question?

0:51:17 > 0:51:21- You've got your own business, which is running a restaurant...- Yes.

0:51:21 > 0:51:26- ..so you're conscious of costs of stuff, of food, things like that, what margin...- Of course.

0:51:26 > 0:51:28I make my money that way.

0:51:28 > 0:51:30So did it occur to you that,

0:51:30 > 0:51:33when the first pitch was over, to actually say something about it,

0:51:33 > 0:51:37if you're so astute as far as numbers are concerned?

0:51:37 > 0:51:39But if they're all there arguing and shouting,

0:51:39 > 0:51:43I'm not going to sit there in a professional place and argue.

0:51:43 > 0:51:46It's not going to look good on me or on the team.

0:51:46 > 0:51:49- You were right in the middle of it, Maria.- Right.

0:51:49 > 0:51:53- Lord Sugar, I started my business from nothing...- You're not the only one.- Excuse me, just one second.

0:51:53 > 0:51:58We are now exporting. I'm not afraid to take a risk. I really...

0:51:58 > 0:52:02OK, Jane, Jane, that first few lines there, to me,

0:52:02 > 0:52:05was you digging a bloody great big hole.

0:52:05 > 0:52:08Because what you just said to me is you've got a great business

0:52:08 > 0:52:11and you're exporting and all of that stuff

0:52:11 > 0:52:15and yet basic business principles went right down the drain on this thing.

0:52:15 > 0:52:18You let the numbers out of your sight.

0:52:18 > 0:52:21You didn't know what your margins were.

0:52:21 > 0:52:26And also the product, basically, sucks as far as I'm concerned. It's not a good product.

0:52:26 > 0:52:31You can't have it both ways, you can't start telling me what a great business you run

0:52:31 > 0:52:35and then when I've put you in charge of a little business it's all gone wrong.

0:52:35 > 0:52:37Lord Sugar, I'm really, really determined,

0:52:37 > 0:52:39I really want to win this.

0:52:39 > 0:52:41I got more upset today than I did

0:52:41 > 0:52:46when I was speaking to my son who was crying last night. I really want this.

0:52:46 > 0:52:50But, Jane, Jane, I'm sure you really want it,

0:52:50 > 0:52:55and I really want to find the right person that I can invest my money into, OK?

0:52:55 > 0:52:57But, with the greatest respect,

0:52:57 > 0:53:01sob stories and bringing the violin out and all that doesn't go anywhere with me.

0:53:01 > 0:53:03There were some mistakes I made

0:53:03 > 0:53:05but I can't do everything as a project manager.

0:53:05 > 0:53:07I don't know.

0:53:07 > 0:53:10All three of you have got your own business

0:53:10 > 0:53:12and all three of you have made fatal errors here.

0:53:12 > 0:53:16And I'm sitting here thinking, which one of you has got

0:53:16 > 0:53:19the ability to run a business in which I'm going to invest in?

0:53:19 > 0:53:22You should have all known better.

0:53:22 > 0:53:27Jane, if you have to make your mind up now, who should be fired, then?

0:53:27 > 0:53:28Maria, Lord Sugar.

0:53:28 > 0:53:30Over Jenna?

0:53:30 > 0:53:35Over Jenna, because at least Jenna stepped up. Maria and Katie were giving out all day about...

0:53:35 > 0:53:38Excuse me, no, when you were arguing with Katie...

0:53:38 > 0:53:42- I let you finish, could you let me finish?- When you were arguing...

0:53:42 > 0:53:45Jenna, having listened to the whole tale of woe here,

0:53:45 > 0:53:47who should be fired for this?

0:53:47 > 0:53:51If you're going on who to be fired on contribution to the task, I would have to say Maria.

0:53:51 > 0:53:54Maria, one more chance for you, then, really.

0:53:54 > 0:53:58Well, I had my own business at 19, I worked really hard and I've worked really hard ever since.

0:53:58 > 0:54:01Trust me, if you put me in charge of just one project,

0:54:01 > 0:54:02I guarantee you I will impress you,

0:54:02 > 0:54:05and if not I will gladly walk out that door.

0:54:06 > 0:54:10I am disappointed with all of you, to be honest.

0:54:17 > 0:54:19All right.

0:54:19 > 0:54:24Jane, you say that you are a good businesswoman and started a business on your own.

0:54:24 > 0:54:28I put you into a piddly little business and you let it go.

0:54:28 > 0:54:29You screwed it up.

0:54:33 > 0:54:39But, Maria, I'm not clear what, in fact, you did in this task.

0:54:42 > 0:54:44Maria, you're fired.

0:54:44 > 0:54:45Thank you.

0:55:01 > 0:55:03I am not at all happy.

0:55:03 > 0:55:09And, do you know, there's no set rule about, one person goes.

0:55:09 > 0:55:12- And... - LORD SUGAR SIGHS

0:55:12 > 0:55:15Lord Sugar, I know you think that this is digging a hole,

0:55:15 > 0:55:18but I started a business from nothing, and...

0:55:18 > 0:55:22OK, why did you get this wrong this time?

0:55:22 > 0:55:25Give me a credible reason why you should stay here.

0:55:25 > 0:55:29Lord Sugar, I shouldn't have delegated the finance. I shouldn't have done it.

0:55:29 > 0:55:33It was perhaps silly on my part, I thought, by delegating it

0:55:33 > 0:55:37to two people, that between the two of them they'd be able to do it,

0:55:37 > 0:55:42and that obviously wasn't the case, and that was...that was my fault.

0:55:42 > 0:55:45I shouldn't have done that. But I won't do it again.

0:55:47 > 0:55:49No.

0:55:58 > 0:56:00I'm bitterly disappointed.

0:56:00 > 0:56:04You've both got businesses. I'm terribly disappointed. Go back to the house.

0:56:06 > 0:56:08Thank you, Lord Sugar.

0:56:32 > 0:56:36MARIA: I am going to continue doing what I'm doing. I will expand my restaurant,

0:56:36 > 0:56:38regardless of the fact that I lost this.

0:56:38 > 0:56:42I still will have my five restaurants by the time I'm 25 years old.

0:56:42 > 0:56:45I was there to achieve a business investment. I didn't get it.

0:56:45 > 0:56:49I'll get it somewhere else. Or I'll make me own money and do it myself.

0:56:55 > 0:56:58I think that maybe Jane will go. I think she's stronger than the others

0:56:58 > 0:57:05but simply because she tried to be tactical in the boardroom and that usually doesn't go down very well.

0:57:05 > 0:57:06ALL: Oh, oh, oh!

0:57:06 > 0:57:08ALL CHEER

0:57:11 > 0:57:12ALL CHEER

0:57:14 > 0:57:18- No way! No way! - Come on, tell us what happened.

0:57:18 > 0:57:22Do you know what, I said, "Look, for this particular task,

0:57:22 > 0:57:24"going on everyone, she contributed..."

0:57:24 > 0:57:27I said Maria, you said Maria, Maria said you, didn't she?

0:57:27 > 0:57:30- How do you feel, girls?- That's just taken two years off my life.

0:57:33 > 0:57:37In the fight for Lord Sugar's quarter-million-pound investment,

0:57:37 > 0:57:4014 candidates remain.

0:57:41 > 0:57:43Next time.

0:57:43 > 0:57:47The task today is all about making a new condiment.

0:57:48 > 0:57:51- Ketchup clogs.- That's not right. Summat's missing.

0:57:51 > 0:57:53Can I suggest we taste it?

0:57:53 > 0:57:56- And chutney burns.- Oh, my God.

0:57:56 > 0:57:57HE COUGHS

0:57:57 > 0:58:00It seems to me that the production's all screwed up here.

0:58:00 > 0:58:03In the boardroom, it's a pickle.

0:58:03 > 0:58:07What is this? It's a joke. It's a total joke.

0:58:07 > 0:58:08You're fired.

0:58:32 > 0:58:35Subtitles by Red Bee Media Ltd