0:00:03 > 0:00:05This is not about a job any more.
0:00:05 > 0:00:10I'm the investor and you are going to make me some money.
0:00:10 > 0:00:13Heading to London, 16 potential business partners,
0:00:13 > 0:00:16all keen to kick-start a company.
0:00:18 > 0:00:23I'm not looking for a friend. If I want a friend, I'd get a dog!
0:00:23 > 0:00:24I'm looking for a partner.
0:00:24 > 0:00:30This is about me investing £250,000 into a business with one of you.
0:00:31 > 0:00:36On offer, a 50-50 deal with the nation's most demanding investor.
0:00:36 > 0:00:38I've put you in for a little piddly little business
0:00:38 > 0:00:41and you made a complete MESS of the figures.
0:00:41 > 0:00:44Willing to bankroll new business in tough times,
0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.
0:00:48 > 0:00:51Basic business principles went right down the drain on this thing!
0:00:51 > 0:00:54- You should have ALL known better. - Start the car!
0:00:54 > 0:00:59- It's a deal worth fighting for. - It's the same thing happening again!
0:00:59 > 0:01:02- No, no!- We have an opinion and you just don't like it!
0:01:02 > 0:01:05- 16 candidates. - If Plan A fails, we got Plan B.
0:01:05 > 0:01:08If Plan B fails, we got Plan C.
0:01:08 > 0:01:12- 12 tough weeks.- Where am I going?!
0:01:12 > 0:01:15- One life-changing opportunity! - You're fired.
0:01:15 > 0:01:16You're fired.
0:01:16 > 0:01:19This is my boardroom, and by the way, this is my money.
0:01:19 > 0:01:20You're fired.
0:01:27 > 0:01:31Previously on The Apprentice.
0:01:31 > 0:01:34What you're going to do is design a household gadget.
0:01:34 > 0:01:37What about tap cushions so you can put your feet up in the bath?
0:01:37 > 0:01:41Project manager Jane poured cold water on Katie's tap cosy...
0:01:41 > 0:01:44Basically, there were just too many design constraints.
0:01:44 > 0:01:45It just wasn't going to work.
0:01:45 > 0:01:48There's no point in market research if we're going to ignore it.
0:01:48 > 0:01:53..convinced she'd blow the boys out of the water with Splish Splash...
0:01:53 > 0:01:56- If you were to order a million units...- That's a £9 million order.
0:01:56 > 0:02:00- That doesn't quite add up.- ..while Maria fell asleep on the job!
0:02:00 > 0:02:03- Do you have ideas that you want to add, or...?- I'm thinking,
0:02:03 > 0:02:06I'm thinking. I'm trying to... I don't know...I'm thinking.
0:02:06 > 0:02:09Half the boys thought their product was rubbish.
0:02:09 > 0:02:12So basically, we've invented the bin. HE LAUGHS
0:02:12 > 0:02:16Azhar's pep talk left some team members feeling dumped.
0:02:16 > 0:02:20We've all got some fantastic ideas. Everyone's ideas are valid!
0:02:20 > 0:02:21We felt redundant today.
0:02:21 > 0:02:24You've ignored me and said, this is the product, get behind it.
0:02:24 > 0:02:28But in the boardroom, a second win for the boys.
0:02:29 > 0:02:32It's not a gadget, I think it's a toy, to be frank.
0:02:32 > 0:02:35For Jane, a shower of criticism.
0:02:35 > 0:02:37I put you in for a little piddly little business
0:02:37 > 0:02:39and you screwed it up!
0:02:39 > 0:02:42And an early bath for Maria!
0:02:42 > 0:02:45Your explanation to me, Maria, is not good enough.
0:02:45 > 0:02:48As far as I'm concerned. Maria, you're fired.
0:02:48 > 0:02:52She became the second casualty of the boardroom.
0:02:53 > 0:02:57In the fight for Lord Sugar's quarter million pound investment,
0:02:57 > 0:03:0014 candidates remain.
0:03:10 > 0:03:13PHONE RINGS
0:03:13 > 0:03:146:30am.
0:03:19 > 0:03:22- Good morning.- Good morning, this is Lord Sugar's office.
0:03:22 > 0:03:25Lord Sugar would like you to meet him at St Katharine docks.
0:03:25 > 0:03:29- The cars will be outside in 20 minutes.- Thank you, goodbye.
0:03:31 > 0:03:36- Girls! St Katharine's Dock. - Where?- St Katharine's Dock. Boys...
0:03:40 > 0:03:43The fact is, I know we lost the last one, but we didn't deserve to.
0:03:43 > 0:03:46All I want to do is win. Win A task.
0:03:49 > 0:03:53I think we have to put a couple of the lads in to sort them lot out!
0:03:53 > 0:03:56They can't go on like this every week. There'll be no girls left!
0:03:57 > 0:04:01I actually don't want them with us, cos there are some very weak
0:04:01 > 0:04:04people on their team and a few of them deserve to get fired.
0:04:07 > 0:04:11Today, a haven for yuppie yachts, St Katharine Docks,
0:04:11 > 0:04:13once a bustling shipyard.
0:04:27 > 0:04:30- Good morning. - ALL:- Good morning, Lord Sugar.
0:04:30 > 0:04:33Welcome to St Katharine's Dock.
0:04:33 > 0:04:37Now, I used a come and play here as a kid, believe it or not,
0:04:37 > 0:04:41and one of the commodities that used to come into these docks
0:04:41 > 0:04:44was spices, things like cinnamon and saffron.
0:04:44 > 0:04:47You might be wondering, what's that got to do with the task today?
0:04:47 > 0:04:51Well, the task today is all about you going off
0:04:51 > 0:04:54and making a new condiment.
0:04:56 > 0:04:59Of course, we all know about the big brands that monopolise the market,
0:04:59 > 0:05:04but it's the innovative start-ups that have actually carved themselves
0:05:04 > 0:05:07a niche in the market place, and that's what I want you to do.
0:05:07 > 0:05:12Now, I've laid on a specialised factory for you.
0:05:12 > 0:05:17This is about understanding the ingredients that go into it,
0:05:17 > 0:05:20carefully calculating the formula.
0:05:20 > 0:05:23You'll have to come up with a brand name and packaging design.
0:05:23 > 0:05:26The team that makes the most profit will win,
0:05:26 > 0:05:30and in the team that loses, one of you will be fired.
0:05:31 > 0:05:35Now, Team Sterling, you haven't actually performed very well in the
0:05:35 > 0:05:40last two weeks, so Duane and Nick, go and join Sterling,
0:05:40 > 0:05:45and Katie, you come over here and join Phoenix and the boys.
0:05:45 > 0:05:49Good luck, and I'll see you back in the boardroom in a few days.
0:05:51 > 0:05:56Condiments, from ketchups to mustard, pickles to chutney!
0:05:56 > 0:06:00We add more than £13 million worth to our food each week,
0:06:00 > 0:06:03and the right recipe can make a tasty profit.
0:06:05 > 0:06:07OK, Katie, I'd like to officially welcome you to Team Phoenix.
0:06:07 > 0:06:11- Thank you, Adam!- We do things a bit differently, like winning!
0:06:11 > 0:06:14- This is Tom. Azhar. - Thanks for being such winners.
0:06:16 > 0:06:19The only person we have had slight issues with is Katie.
0:06:19 > 0:06:23And she's gone to the boys team, so, we're happy.
0:06:25 > 0:06:28Today, both teams must develop, brand
0:06:28 > 0:06:30and manufacture an original condiment.
0:06:30 > 0:06:33Tomorrow, they must sell it.
0:06:33 > 0:06:37But first, both teams need project managers.
0:06:37 > 0:06:41Because of the experience I've got from the other guys, I'd like to put myself forward,
0:06:41 > 0:06:45just so we get some decisions made quickly and try and get some structure in the team.
0:06:45 > 0:06:49Out to end the girls' losing streak, drinks entrepreneur, Duane.
0:06:49 > 0:06:51I've got no specific knowledge of the market,
0:06:51 > 0:06:54but I think if we delegate, work together and focus on winning,
0:06:54 > 0:06:57I really believe it can lead us to this victory.
0:06:57 > 0:07:00- Does anybody else want to be product manager?- I wouldn't mind.
0:07:00 > 0:07:04Wouldn't mind, or want to be? I WANT to be project manager, I want to be. So, let's make the vote.
0:07:04 > 0:07:06- Vote for Duane.- Yes. Got it.
0:07:06 > 0:07:10I think the girls are a bit nervous. They've lost a couple of tasks so the pressure is against them,
0:07:10 > 0:07:13so it'll be difficult to manage them because I don't know
0:07:13 > 0:07:15what they do, so I'm hoping to bring some creativity,
0:07:15 > 0:07:18some positive energy and some salesmanship and leadership.
0:07:18 > 0:07:21I'd like to put myself up for project manager.
0:07:21 > 0:07:24Joining the winning boys, Katie.
0:07:24 > 0:07:29- It's very, very complicated. There's a lot to take on. - All right?! Very, very complicated?!
0:07:29 > 0:07:31No, no, I'm saying that in a positive way.
0:07:31 > 0:07:32I think I'd do a really good job.
0:07:34 > 0:07:38- Is there anybody else who feels they could...?- I want to put myself forward as project manager.
0:07:38 > 0:07:44- Let's vote on it, quickly. So, Katie or Stephen?- Stephen.- I vote Katie.
0:07:44 > 0:07:48- Katie.- Great. Fab. - We're behind you 100%, OK?
0:07:51 > 0:07:53I feel all right about leading a pack of men,
0:07:53 > 0:07:55I'm used to working in a male dominated field,
0:07:55 > 0:07:58and the main thing I can bring to this task is my organisational
0:07:58 > 0:08:00skills and really keeping the guys under control.
0:08:00 > 0:08:02I'm a very strong salesman.
0:08:02 > 0:08:06Next, decide what type of condiments to go for.
0:08:06 > 0:08:09I think table sauces is just a really obvious one.
0:08:09 > 0:08:12- We can market it really well. - Mass appeal.
0:08:12 > 0:08:15I'd be more likely to buy a table sauce than I would a jam or a chutney, you know?
0:08:15 > 0:08:19- There's a huge market.- I think something definitely with a spice, with a nice little kick to it.
0:08:19 > 0:08:22A spicy, Italian sauce, because you can do a lot with it.
0:08:23 > 0:08:26Looking for a dollop of the enormous ketchup markets,
0:08:26 > 0:08:30Katie's boys go for a tangy table sauce.
0:08:30 > 0:08:32I do like the Mediterranean, amore.
0:08:32 > 0:08:35Quite good fun, selling the love aspect...
0:08:35 > 0:08:37I don't think Katie is the strongest candidate in this process
0:08:37 > 0:08:40by any stretch of the imagination.
0:08:40 > 0:08:44It's not going to be too much of a talent to influence all of her decisions.
0:08:44 > 0:08:46I am happy to take a second project in this sub-team for you
0:08:46 > 0:08:50- and take charge of that sub-team, to give you a bit of structure?- Yep.
0:08:50 > 0:08:53- On Duane's team... - Who's feeling the chutney?
0:08:53 > 0:08:57- Top-class chutney for the connoisseur.- I'm with chutney.
0:08:57 > 0:09:00- I'm with chutney.- OK. Are we all behind chutney?- ALL: Yes.
0:09:00 > 0:09:06- OK, guys, right. - Dishing out some expert advice...
0:09:06 > 0:09:09Obviously, I'll' go with what everybody says, but I just know
0:09:09 > 0:09:13- that that particular market is ridiculously saturated.- ..food manufacturer, Jane.
0:09:13 > 0:09:18You'll just find it impossible to differentiate yourselves.
0:09:18 > 0:09:21Well, they went for chutney, against Jane's advice.
0:09:21 > 0:09:24She is, after all , in the food business. Chutney gets the vote.
0:09:24 > 0:09:27Jane is downcast. And if they get it wrong,
0:09:27 > 0:09:30it really could end up in a bit of a pickle!
0:09:30 > 0:09:36I know for a fact, health and well-being, everything in food is going down that line.
0:09:36 > 0:09:41You know, it shouldn't be over 0.73 grams per hundred grams of salt.
0:09:41 > 0:09:43Very important.
0:09:43 > 0:09:45If the product isn't up to scratch, it's not allowed out.
0:09:45 > 0:09:48I really do completely agree with what you just said then.
0:09:48 > 0:09:51Before we get too technical, let's make this a quality, luxury product.
0:09:53 > 0:10:00Condiments decided, half the teams head for a factory to make them.
0:10:00 > 0:10:04- The rest must line up trade... - Hi, James, I'm from Phoenix Foods.
0:10:04 > 0:10:07Just looking to see if I can make an appointment with you, really.
0:10:07 > 0:10:10..and think up brands.
0:10:10 > 0:10:13I've got like Chunky Chutney and then I started going on names,
0:10:13 > 0:10:15like Chucky Chutney or Charlie Chutney.
0:10:15 > 0:10:21Spice Fusion. Spicy Nicey. Mix Master. Natural Fusion.
0:10:21 > 0:10:25- Simple Goodness.- The ones I like out of that are InFusion.
0:10:25 > 0:10:28- I completely agree.- Yeah, I like it. - Perfect.
0:10:28 > 0:10:31We're doing well! I like it!
0:10:31 > 0:10:35This is actually the best sub-team I've been in.
0:10:38 > 0:10:41I want to go for something passionate. Really passionate and vibrant.
0:10:41 > 0:10:45Not sure what you think, Katie, but, like, Bellissimo. Bellissimo, I believe is fantastic in Italian,
0:10:45 > 0:10:48or great, or brilliant, superb.
0:10:48 > 0:10:51- We've got to check that, because it'd be awful if it was like crap in Italian!- Yeah!
0:10:51 > 0:10:55Bellissimo, red hot pepper sauce, I like it.
0:10:55 > 0:10:57- Bellissimo! - Let me get the spelling on that,
0:10:57 > 0:11:01but I believe it is either with a B or a V.
0:11:01 > 0:11:04That words is going to get us the victory, guys!
0:11:09 > 0:11:12Tiptree, Essex. A leading condiment company,
0:11:12 > 0:11:16with all of the kit to make sauces from scratch.
0:11:20 > 0:11:22Sugar, white wine, vinegar, onion and water, please.
0:11:22 > 0:11:27First job for both teams, knock up a sample.
0:11:27 > 0:11:30Right, guys, we need to get the additional ingredient in here,
0:11:30 > 0:11:31so we need 560 grams.
0:11:37 > 0:11:40Heading up Katie's spicy ketchup squad,
0:11:40 > 0:11:42biochemist turned recruitment manager, Ricky.
0:11:44 > 0:11:46That still needs to cook longer.
0:11:48 > 0:11:52And calculating the costings, fine wine investor, Tom.
0:11:53 > 0:11:55I've worked out the costings on a 10% loss.
0:11:55 > 0:11:59- This is the most expensive of the three.- Yes.- How much was it?
0:11:59 > 0:12:0197.98, including the job.
0:12:01 > 0:12:03For pitches laid on by Lord Sugar,
0:12:03 > 0:12:08both teams must send samples to London within one hour.
0:12:08 > 0:12:09That tastes nice.
0:12:09 > 0:12:13At the other end of the factory, target for Duane's team -
0:12:13 > 0:12:17a pineapple chilli chutney.
0:12:17 > 0:12:20Right, we've got the chilli, we've got the pineapple,
0:12:20 > 0:12:22- just need to know numbers. - The chilli is quite expensive,
0:12:22 > 0:12:26so, we need to know how much we should be putting in?
0:12:26 > 0:12:31- Charged with crunching the numbers, Jane.- So, per kilo, it's 2.2%.
0:12:31 > 0:12:36OK, have we got the base recipe? And again, that's not accurate,
0:12:36 > 0:12:39because you're going to use the sum amount of some...
0:12:39 > 0:12:43- I really need a recipe of... - We need to get something done.
0:12:43 > 0:12:47But I know food and I know that if we don't follow this, that the product won't work.
0:12:49 > 0:12:53We really need these ingredients to go into the base picture, I'm sorry.
0:12:53 > 0:12:57I'm not trying to push you, I'm just telling you, it needs to go in, in the next two minutes.
0:12:58 > 0:13:02Not getting a definite answer back and it's been 10 minutes now, I need a definite answer back.
0:13:02 > 0:13:04I have. That's just not fair, but anyway.
0:13:04 > 0:13:08I'm not an accountant. I'm taking on the role because basically,
0:13:08 > 0:13:11Lord Sugar was not impressed with me last week,
0:13:11 > 0:13:14so, you know, there's no point in being quite aggressive
0:13:14 > 0:13:16towards somebody who is genuinely trying to get it right.
0:13:19 > 0:13:22- Back in London...- Hi, how are you?
0:13:22 > 0:13:26..next job for Katie and her branding boys, design a label.
0:13:26 > 0:13:31We have a Mediterranean sauce. The name of it is Bellissimo.
0:13:31 > 0:13:36- Bellissimo.- When you think of Italy, what typifies it for you?
0:13:36 > 0:13:42- For me, it represents sun, sea. - Sand.- A sunset in the Mediterranean would be nice.- We can try.
0:13:42 > 0:13:45I have been very much the ideas man, I've been quite
0:13:45 > 0:13:48opinionated on what the theme should be, Mediterranean. I've come up with Bellissimo.
0:13:48 > 0:13:50It's quite, you know, Bellissimo!
0:13:50 > 0:13:53It's quite Italian and expressive and things like this,
0:13:53 > 0:13:56so hopefully, it means beautiful, or fantastic, one of those two,
0:13:56 > 0:13:59not 100% sure, but I know it's not horrible.
0:14:00 > 0:14:02That's the Mediterranean.
0:14:02 > 0:14:07Bellissimo, Mediterranean sauce, bringing a touch of the Mediterranean to your food.
0:14:07 > 0:14:11You want something that's really going to signify a holiday.
0:14:12 > 0:14:17- I quite like that.- I think it's a little bit like a suntan lotion.
0:14:17 > 0:14:21- It's not right, is it?- Peppers. Peppers would be better.
0:14:21 > 0:14:27- Can you type in pepper, because Pepper is the main ingredients to this.- Yeah.
0:14:27 > 0:14:29- That looks good.- Perfect.
0:14:31 > 0:14:34We stumbled across magic.
0:14:34 > 0:14:36That's spot-on. Oh, yes!
0:14:36 > 0:14:40Well done, thank you so much.
0:14:42 > 0:14:44The brand name is InFusion.
0:14:44 > 0:14:49- The in, being with a capital I and a small N. And then the F... - Capital?
0:14:49 > 0:14:52- Exactly.- The chutney is branded.
0:14:52 > 0:14:56- OK, good, same size as that for in the ginger colour.- Next to it?- Yes.
0:14:56 > 0:15:00- Next. Like that. Yes. - The label is ready to print...
0:15:03 > 0:15:07Going to mix ginger in. Oh, it's making my eyes water.
0:15:08 > 0:15:14..and time is running out. The test batch of InFusion looks ready to go.
0:15:14 > 0:15:16Can I suggest we taste it?
0:15:19 > 0:15:24- Oh, my God. Tipped it off my tongue and my tongue is now burning. - HE COUGHS
0:15:27 > 0:15:30- Not a good start.- Even though... HE COUGHS
0:15:38 > 0:15:44- I told you not to taste it!- Too much chilli by a factor of about three.
0:15:44 > 0:15:48And what we ended up with, to put it bluntly,
0:15:48 > 0:15:53is a VICIOUS chilli chutney. What does that mean?
0:15:53 > 0:15:57It means no sample will arrive, because they cannot send that up.
0:15:57 > 0:16:00Can I just say, from this next process forward, I'll try and take charge on this.
0:16:00 > 0:16:03- I didn't do that. - I know you didn't that.
0:16:05 > 0:16:09- In the ketchup kitchen...- That's quite nice. I quite like that one.
0:16:09 > 0:16:15- I much prefer that one.- There we go. - ..with samples signed off...
0:16:15 > 0:16:20- Let's get it sent.- ..Ricky's boys receive labels from London.
0:16:20 > 0:16:24- What's that?- What's this?- It's a red pepper, yeah?- It's a bit basic. - Where's the chilli?
0:16:24 > 0:16:28It should have had a pepper and a chilli either side. Simple.
0:16:31 > 0:16:37- Next job...- Ricky, what else is to go in here?- ..batches made in bulk.
0:16:37 > 0:16:412 times 20. And we need 6.35 to go in that one.
0:16:41 > 0:16:43Could do with one of these at home!
0:16:44 > 0:16:48- Tick. Tick.- Oh, hang on, there's a spoon in it.
0:16:50 > 0:16:53Just a spoon, throw that in the wash, please.
0:16:55 > 0:17:00- Ricky!- Yeah?- Ricky! I need you, mate.
0:17:00 > 0:17:04Seems to be a lot darker in colour. There's something wrong with it.
0:17:04 > 0:17:07There's something missing. The consistency is all wrong.
0:17:07 > 0:17:10It's boiling like an omelette. Something's not right.
0:17:10 > 0:17:12Something's missing. I don't know what.
0:17:12 > 0:17:14It's not boiling right, do you see which I mean?
0:17:14 > 0:17:18It's boiling like an omelette. Too many cooks spoil the broth.
0:17:18 > 0:17:20Someone put too much in or too little,
0:17:20 > 0:17:23I mean no-one seems to know what was going on.
0:17:23 > 0:17:24What could it be?
0:17:24 > 0:17:30It must be water! Unless it's vinegar? I don't know. Or the honey.
0:17:30 > 0:17:33He said he ticked everything off.
0:17:33 > 0:17:37Ricky is running the show, and I think it should have been less haste, more speed, really.
0:17:37 > 0:17:39We're going to have to waste that batch then.
0:17:41 > 0:17:44Dumped. Enough sauce to fill over 100 bottles.
0:17:44 > 0:17:49For Katie's ketchup boys, time to play catch up.
0:17:49 > 0:17:53- In terms of our costings though? - Well, it's- BLEEP.
0:17:53 > 0:17:55There's no panic, but what can we do?
0:17:59 > 0:18:01South-west London.
0:18:01 > 0:18:04Organised by Lord Sugar,
0:18:04 > 0:18:07a chance to pitch samples to a top class grocer.
0:18:07 > 0:18:11Have to make a quick phone call to the other team. Any sign of the samples arriving?
0:18:11 > 0:18:13If price, packaging and flavour hit the spot,
0:18:13 > 0:18:16there's potential for big orders.
0:18:16 > 0:18:20- Hello, Duane speaking. - Hi, how's it going, mate?
0:18:20 > 0:18:21Let me update you, quickly.
0:18:21 > 0:18:23We can't send you over a sample to take,
0:18:23 > 0:18:26because the quality wasn't that good.
0:18:28 > 0:18:30What can we do to kind of solve...?
0:18:30 > 0:18:33I don't know, but I wouldn't recommend they try this product.
0:18:34 > 0:18:36We're going to do the tasting without a product?!
0:18:42 > 0:18:46- Bellissimo!- On time, and armed with a sample...
0:18:46 > 0:18:50- Pleased to meet you. - ..the boys, led by Katie.
0:18:51 > 0:18:56Can I just press you on the type of people you want to sell it to?
0:18:56 > 0:18:59I really would be reluctant to say anything other than mass-market.
0:18:59 > 0:19:03- It's the sauce to use with your burger.- What's the cost?
0:19:03 > 0:19:05The cost to you would be £1.49.
0:19:07 > 0:19:08It's called Bellissimo, so presumably,
0:19:08 > 0:19:10it's going for the Italian feel.
0:19:10 > 0:19:13Yes, it's going for the Mediterranean feel,
0:19:13 > 0:19:17and translated, it would be beautiful, fantastic, so, we've gone for that market.
0:19:17 > 0:19:21There's a spelling mistake in Bellissimo. It should have two Ls.
0:19:24 > 0:19:26They've made the sauce and they've had the sample,
0:19:26 > 0:19:29and actually, the deal was in their sights, but what has let them down
0:19:29 > 0:19:30is the spelling,
0:19:30 > 0:19:32and I'm just not impressed.
0:19:32 > 0:19:36If you're going to ask a stockist to put your product in their store, you have GOT to get it right.
0:19:36 > 0:19:42- You may want to check that out before you take it a step further. - Absolutely. Thank you for seeing us.
0:19:42 > 0:19:44Thank you very much for your time.
0:19:44 > 0:19:46There are issues around the product like the spelling.
0:19:46 > 0:19:49I can't believe that. We checked the spelling.
0:19:49 > 0:19:51On their way to Lord Sugar's appointment,
0:19:51 > 0:19:55the chutney team cook up a pitch, without a product.
0:19:55 > 0:19:59How are we going to make them... given that we have never tasted this product?
0:19:59 > 0:20:04Because it's so...it's going to be so gorgeous, it's the citrussy...
0:20:04 > 0:20:11- Comparison words. Citrus. Sweet? - Sweet bursts of ginger. Yeah.
0:20:11 > 0:20:14Rustic but revolutionary.
0:20:14 > 0:20:16Good evening.
0:20:16 > 0:20:22Conjuring up non-existent InFusion, business development manager Jade.
0:20:22 > 0:20:27Obviously, chutney lovers are very much into it with their cheese and their crackers.
0:20:27 > 0:20:32I know there is a wide range. And just made with really fresh ingredients, straight here,
0:20:32 > 0:20:38just trying to make it as fresh as possible, which I think is in line with all of your products.
0:20:38 > 0:20:41Unfortunately, and we're not actually able to give you
0:20:41 > 0:20:43any of our chutney to taste today.
0:20:46 > 0:20:48Well, I have two say this is probably the first
0:20:48 > 0:20:50time in history that somebody has turned up to try
0:20:50 > 0:20:54and sell as a product without the product! But until we taste it,
0:20:54 > 0:20:58it's very hard to take any decisions unfortunately.
0:20:58 > 0:21:01Sincere apologies for not bringing the product, we are obviously embarrassed by the fact as well.
0:21:01 > 0:21:04Thank you very much.
0:21:04 > 0:21:06It was very embarrassing pitching that product.
0:21:06 > 0:21:08I thought, Jane and myself should be able to turn
0:21:08 > 0:21:10this losing team around, but it's not happening,
0:21:10 > 0:21:12so it's very frustrating,
0:21:12 > 0:21:15it's a total shambles, it's fallen apart.
0:21:15 > 0:21:17I have got no idea what's going on at the factory,
0:21:17 > 0:21:18but it doesn't sound great.
0:21:27 > 0:21:306:00pm. Last-minute tweaks take the heat out of InFusion.
0:21:30 > 0:21:32So we can go?
0:21:32 > 0:21:34We're under absolute pressure here now.
0:21:34 > 0:21:35What we have to do is get back in there
0:21:35 > 0:21:37and get as much of this stuff done as possible.
0:21:37 > 0:21:39My neck's on the line.
0:21:39 > 0:21:43If we just go as fast as we can, we can still make this happen.
0:21:43 > 0:21:47Duane, what you need to do to get production moving is you need
0:21:47 > 0:21:50to make sure that the next lot of glasses are ready, right?
0:21:50 > 0:21:53- I've got it! I've got that!- Help me! - Yes, yes, I'll do that first.
0:21:58 > 0:22:00Well done, guys, you're pulling this back!
0:22:05 > 0:22:07I think we need to give ourselves a serious
0:22:07 > 0:22:09- pat on the back for that work.- Yeah.
0:22:09 > 0:22:14- On Bellissimo's production line... - Mate, it's not pouring.
0:22:14 > 0:22:17- ..a bottleneck.- Mate, we've got a sauce that doesn't pour.
0:22:19 > 0:22:23- Well, be careful, be careful! - The consistency is too thick.
0:22:23 > 0:22:25Cooling down, the ketchup coagulates.
0:22:31 > 0:22:35We got to go as quick as we can before the temperatures drop!
0:22:47 > 0:22:4915 minutes to go.
0:22:49 > 0:22:53- We're getting too much wastage. There's too much wasted from the product.- From Ricky, a rescue plan.
0:22:53 > 0:22:58Some of the products that we wasted earlier, if we get it in quickly, get the temperature high enough,
0:22:58 > 0:23:00get a bit of water and check that the pH levels are right,
0:23:00 > 0:23:04the sugar levels are up, we could probably save some product there.
0:23:10 > 0:23:14If this works, we're going to have to move as quick as we can.
0:23:14 > 0:23:18Get it poured, get it ready. Time is money, boys! Time is money!
0:23:18 > 0:23:20Boys, we've got nine through, nine saved!
0:23:25 > 0:23:29- Team Phoenix, rising from the ashes again!- 8:00pm.
0:23:31 > 0:23:33- Shutdown.- Well done. Well done, Tom.
0:23:34 > 0:23:37There were a few hiccups on the way on the production line.
0:23:37 > 0:23:40We didn't make maybe as much product as we wanted, but for me,
0:23:40 > 0:23:44becoming sub-team leader today was to prove that I can take charge
0:23:44 > 0:23:47and I can take the lead and I get my voice heard, so, yeah,
0:23:47 > 0:23:50I thought I managed the sub-team very well today.
0:23:53 > 0:23:58- Hi, everyone!- Just so a note of warning, we had a bit of wastage.
0:23:58 > 0:24:02And we didn't quite make the amount we thought we did,
0:24:02 > 0:24:05so, the cost price will probably be a little bit higher than we said earlier.
0:24:05 > 0:24:07Do you know how much it might be out?
0:24:08 > 0:24:12We've only got 300 bottles there, so, we did as many as we could.
0:24:12 > 0:24:15- Cheers, mate.- Cheers. See you later, guys.
0:24:17 > 0:24:20We've lost one fifth of our product.
0:24:20 > 0:24:23Let's just do a quick calculation.
0:24:23 > 0:24:26That's not as good. That's 850.
0:24:26 > 0:24:28This is getting worrying now.
0:24:34 > 0:24:378:00am.
0:24:37 > 0:24:41Today, the teams have 10 hours to turn condiments into cash.
0:24:41 > 0:24:43Hello, boys!
0:24:43 > 0:24:48With less stock than planned, the Bellissimo boys get a briefing.
0:24:48 > 0:24:51The main thing is, because we got limited product,
0:24:51 > 0:24:54we're given next to no product of trade.
0:24:54 > 0:24:57So, the plan is to sell very expensive at market.
0:24:57 > 0:25:00We all that we can do it. £3.99 to start with.
0:25:00 > 0:25:03So, Michael, sub PM for the trade with Tom and Azhar,
0:25:03 > 0:25:06the rest of us off to Stratford.
0:25:06 > 0:25:09- Bellissimo!- Bellissimo! - Let's do this.
0:25:09 > 0:25:11Katie has put me in charge of the trade team side of it.
0:25:11 > 0:25:14At the end of the day, all we've got to do is sell 80 bottles,
0:25:14 > 0:25:16so, it should be plain sailing for our end.
0:25:16 > 0:25:20For the other team, the unveiling of InFusion.
0:25:20 > 0:25:24First, I think we should try and have a look at the product. What do you think?!
0:25:26 > 0:25:30Oh, my God, I love it! That hits the right spot!
0:25:33 > 0:25:37- Let's go.- Cheers, dude. - Have a good day, guys. Good luck.
0:25:37 > 0:25:42Duane, with a full load of product to shift, splits his chutney 50-50.
0:25:48 > 0:25:53The job for Gabrielle, Nick and Jane -
0:25:53 > 0:25:56tempt the trade with the foreign flavours of InFusion.
0:25:56 > 0:25:58- Quite a soft set.- Yes.
0:25:58 > 0:26:01Flavours are pineapple, ginger and chilli,
0:26:01 > 0:26:04so you've got the sweetness of the pineapple, the kick of the ginger.
0:26:04 > 0:26:06And the chilly spice.
0:26:06 > 0:26:09What we try and do here is we use British seasonal fruits.
0:26:09 > 0:26:15- British grocers.- That falls into the tropical, you know, framework.
0:26:15 > 0:26:17It was handmade in Britain.
0:26:17 > 0:26:22My feeling is, we're not going to fit in line with
0:26:22 > 0:26:25- the rest of our offer, that's my final say.- All right. OK.
0:26:25 > 0:26:27The chutney maker has spoken.
0:26:30 > 0:26:34- Disappointing.- Yeah, but sure, what can we do?
0:26:35 > 0:26:38Lunchtime. Oxford Street.
0:26:40 > 0:26:43- Can I interest you in a chutney, sir?- No, I won't, thank you.- OK.
0:26:46 > 0:26:50- Not even one?- Pitching to the public - Duane and the girls.
0:26:51 > 0:26:54- Sure I can't tempt you?- No. Thank you.- Have a lovely day.
0:26:54 > 0:26:58- Can I interest you in purchasing one today?- Not today, thank you, no.
0:26:58 > 0:27:02I thought we would have been busy by now, being lunchtime, there'd be a bit more footfall.
0:27:02 > 0:27:06- How many of these can I sell you? - Let me think about it and I'll come around.- No problem.
0:27:06 > 0:27:09- Thank you, it does taste very nice. - That's great, thank you.
0:27:09 > 0:27:13Some people are happy to be approached during their lunch break,
0:27:13 > 0:27:15some people don't want to know, which is understandable.
0:27:15 > 0:27:17So we've still got quite a bit to get through.
0:27:17 > 0:27:20You realise there is a clause?
0:27:20 > 0:27:23- When you do try something, you have to buy hundreds! - THEY LAUGH
0:27:26 > 0:27:28Stratford, East London.
0:27:28 > 0:27:32The capital's latest shopping mall gets a taste of Bellissimo.
0:27:32 > 0:27:35- There you go, sweetheart, if you'd like to help yourself. - Tickle the taste buds.
0:27:35 > 0:27:38- Do you prefer the sweet or the spicy?- Spicy.
0:27:38 > 0:27:39You see, I am a sweet man,
0:27:39 > 0:27:42but the sweet offsets the spice in my opinion.
0:27:42 > 0:27:44Put your hands up when you feel the chilli kicking in.
0:27:44 > 0:27:46That's an interesting effect.
0:27:46 > 0:27:48Can you taste the honey?
0:27:48 > 0:27:52- Oh, I can now.- See that. You've got it. Love it.
0:27:52 > 0:27:54- KAREN:- They've got really limited stock,
0:27:54 > 0:27:56because of complications in the kitchen,
0:27:56 > 0:28:00which means they HAVE to get their margin on every single bottle,
0:28:00 > 0:28:01and so far so good.
0:28:01 > 0:28:04- It's £3.99 a bottle, three for £10. - I would go for your offer!
0:28:04 > 0:28:07- Might as well!- Go on, I'll buy one. - Three for £10.
0:28:09 > 0:28:11There we go, Susan, there's your change!
0:28:11 > 0:28:14They've got a nice way about them in terms of approaching the public.
0:28:14 > 0:28:19- And they seem to be selling well. - Arrivederci.- Ciao.- Ciao bella.
0:28:21 > 0:28:24If we were to clear these out, what price are you comfortable going down to?
0:28:24 > 0:28:27Well, the absolute lowest would be £1.99.
0:28:28 > 0:28:34- Led by Michael, the trade team dip into retail.- Hello, Louise, Michael.
0:28:34 > 0:28:36Red pepper sauce with honey and chilli.
0:28:36 > 0:28:38Really, you can have it with anything, crackers.
0:28:38 > 0:28:42- Have a little taste with a spoon. - Burgers, cheese.
0:28:42 > 0:28:45I think it's a good sauce, actually.
0:28:45 > 0:28:47What cost price are you looking at?
0:28:47 > 0:28:50We're looking, the recommended retail price for that is £3.99.
0:28:50 > 0:28:52To you guys, it would be £2.99.
0:28:52 > 0:28:57I wouldn't want to take this for more than like £1.95 a bottle.
0:28:59 > 0:29:04If we were to meet you in the middle on price? At say £2.50?
0:29:04 > 0:29:09Would you, would that help in terms of your margins as well,
0:29:09 > 0:29:11sort of trying to meet in the middle?
0:29:11 > 0:29:16I really would want to be paying not much more than about £1.95.
0:29:16 > 0:29:19Just four pence below Katie's cut-off price...
0:29:19 > 0:29:25- We definitely couldn't do it for £1.95. - ..but Michael refuses to budge.
0:29:25 > 0:29:27We've got other appointments we need to go to.
0:29:29 > 0:29:31OK, Cheers.
0:29:33 > 0:29:35I'm not very happy about the way that Michael
0:29:35 > 0:29:38is taking decisions in terms of negotiation.
0:29:38 > 0:29:41I was always reluctant for him to negotiate initially anyway.
0:29:41 > 0:29:43He's made the call, he's our sub project manager
0:29:43 > 0:29:46and obviously I have to respect his decision.
0:29:47 > 0:29:52- East London...- Thank you very much. - Sold!- Take care.
0:29:53 > 0:29:56Sales of Bellissimo are brisk.
0:29:58 > 0:30:01Please do come and try our Bellissimo sauce, it's Mediterranean.
0:30:01 > 0:30:04Bellissimo, come across and get this unbelievable deal.
0:30:04 > 0:30:08OK, there's three. Use it wisely, cos there's only 200 bottles.
0:30:08 > 0:30:11They're gone today. And they're spicy as well.
0:30:13 > 0:30:16- Good morning.- Hello. We meet again. - Thank you for seeing us again.
0:30:16 > 0:30:20Back at the high-end grocer, this time with something to taste,
0:30:20 > 0:30:22Nick and the rest of the chutney trade team.
0:30:22 > 0:30:27I just want you to be aware this is very much the last chance saloon in terms of this project
0:30:27 > 0:30:30and we really hope it's going to be worth waiting for.
0:30:30 > 0:30:34Different flavours. It's something you wouldn't usually taste together.
0:30:34 > 0:30:36- That's what we want to do.- Good.
0:30:36 > 0:30:40- I think it's very interesting, actually.- Fantastic.- It's good.
0:30:40 > 0:30:43Now, we've got a recommended retail price of 3.65
0:30:43 > 0:30:47and that's with a trade price to you of 1.95.
0:30:47 > 0:30:49You've got a lot of competition on those shelves.
0:30:49 > 0:30:51You cannot put it at the top end.
0:30:51 > 0:30:54Coming down to £1.75 could be possible I think.
0:30:54 > 0:30:561.70, fine. We can stock...
0:30:56 > 0:30:59If you're happy at £1.70, we'd be very happy to go ahead.
0:30:59 > 0:31:02So we'll give you an order for 50 cases.
0:31:04 > 0:31:08- Thank you.- At 1.70, yes?- Yes. Thank you so much.- Thank you.
0:31:08 > 0:31:13Deal done. 300 jars at £1.70 each.
0:31:13 > 0:31:15That's brilliant. Absolutely brilliant!
0:31:17 > 0:31:19That's a turn up for the books.
0:31:19 > 0:31:20Sterling!
0:31:20 > 0:31:22'So they've sold 300 jars.'
0:31:22 > 0:31:25The trouble is - yes, they've got rid of it, but at a very low price.
0:31:25 > 0:31:31On the Bellissimo trade team, with most of their stock unsold,
0:31:31 > 0:31:33signs of a hostile takeover.
0:31:33 > 0:31:35We don't want to be wasting our time.
0:31:35 > 0:31:37I completely appreciate your position
0:31:37 > 0:31:42but if I was pitching on that, I would have myself made my own executive decision
0:31:42 > 0:31:45- in the pricing we need to be aiming for.- Completely agree.
0:31:45 > 0:31:50It was a little bit awkward for us. I know you were keen to negotiate and I was keen to negotiate as well.
0:31:50 > 0:31:52I'll lead the pitching on the next one
0:31:52 > 0:31:56and you can be my supporting element from the ingredients prospective.
0:31:56 > 0:31:59We don't see it as a typical supermarket shelf product
0:31:59 > 0:32:01because of the quality of the produce it is.
0:32:01 > 0:32:04Obviously, sweet chilli is a very, very popular sauce.
0:32:04 > 0:32:08I'm Italian, and I hate to tell you, but that's actually spelt wrong.
0:32:08 > 0:32:11- "Bellissimo" actually should have... - It should have two Ls.
0:32:11 > 0:32:12- It should have two Ls.- Yes.
0:32:12 > 0:32:14Aesthetically, it's pleasing to the eye.
0:32:14 > 0:32:17If you look at that sauce, you know that's well made.
0:32:17 > 0:32:19'As I thought, Azhar and Tom,'
0:32:19 > 0:32:22they're jumping in with loads of ideas and stuff like that.
0:32:22 > 0:32:26Based on your establishment, it's all about the quality of the food and the produce.
0:32:26 > 0:32:29I feel a little bit left out the old situation, to be fair,
0:32:29 > 0:32:33but, at the end of the day, as long as we sell, that's the main thing.
0:32:33 > 0:32:37- What price would you be coming in at?- 2.70.- 2.70.
0:32:37 > 0:32:40- 2.15, and I'll take the 12 bottles. - 2.15. OK.- Yeah. That's fine. - That's fine.
0:32:40 > 0:32:44- All right.- Thanks very much.- Cheers.
0:32:46 > 0:32:48One hour to go.
0:32:48 > 0:32:50We should go to plan B now.
0:32:52 > 0:32:53There we go.
0:32:53 > 0:32:56With 119 jars of chutney still to sell,
0:32:56 > 0:33:00Duane's team heads for foodie Marylebone.
0:33:00 > 0:33:04I love this. How are you? It's a pleasure to meet you.
0:33:04 > 0:33:06Pineapple chutney is very seasonal.
0:33:06 > 0:33:09We're hoping to get it ready as a gift.
0:33:09 > 0:33:13- We'd use it with meats and cheeses. - Probably gammons.- Yeah.
0:33:13 > 0:33:15- Maybe.- A chilli and ginger...
0:33:15 > 0:33:19- He's gone back for more, I think he likes it.- Nice. How much is it?
0:33:19 > 0:33:23- Basically, the recommended retail price for this product is £4.50.- How much is it?
0:33:23 > 0:33:26£2.15 and we can do that, cos then we've covered our own end.
0:33:26 > 0:33:29- ALL: Deal. - Yay! Thank you so much.
0:33:29 > 0:33:33Well done. Well done, guys.
0:33:36 > 0:33:38- One case on the side. - Yeah, show him what we've got.
0:33:38 > 0:33:42Still with 48 bottles of Bellissimo left to shift,
0:33:42 > 0:33:44Katie's team lower their sights.
0:33:46 > 0:33:51- What do you think we could sell that for in your shop?- 1.99 or something.
0:33:51 > 0:33:54- You need profit. One pound a bottle. - Everyone's a winner.- Go on. - Yeah, but...
0:33:54 > 0:33:59- Negotiate with us.- I'll give you £40.- And you'll take the lot?- Done.
0:33:59 > 0:34:02- Done.- Can you meet us halfway?
0:34:02 > 0:34:05- No, let's go.- That'll do.
0:34:05 > 0:34:08You've got yourself a cracking deal.
0:34:08 > 0:34:10Well done, guys. Well done.
0:34:11 > 0:34:15With trading over, it's time to take stock.
0:34:15 > 0:34:16Hiya, how are you getting on?
0:34:16 > 0:34:22- We've left with 23 bottles.- What? Left?- We sold everything!
0:34:22 > 0:34:27- Really? Wicked. How did you do that? - ALL: Selling!
0:34:27 > 0:34:30Adam, ignore that question, mate. Well done.
0:34:30 > 0:34:33Seriously? You've got stock left?
0:34:33 > 0:34:36- Sorry?- Adam, mate, it's Tom.
0:34:36 > 0:34:40Yeah, we let you down, mate. We didn't sell all the product.
0:34:42 > 0:34:47- How have you guys done?- We sold them all for an average of two pounds.
0:34:47 > 0:34:51- Well done.- Well done.- That's good. - How have you got on?
0:34:51 > 0:34:54Not well. We've still got 72 units.
0:34:56 > 0:34:58Tomorrow, the boardroom.
0:35:42 > 0:35:45You can go through to the boardroom now.
0:36:04 > 0:36:08- Afternoon. - ALL: Good afternoon, Lord Sugar.
0:36:09 > 0:36:14Well, an interesting task. Food industry orientated.
0:36:14 > 0:36:17I'm going to start with Phoenix.
0:36:17 > 0:36:21Now, I sent Katie across to join the gentlemen here.
0:36:21 > 0:36:25- Who ended up being the project manager?- I did.- Good.
0:36:25 > 0:36:28You said in your application form here, "Men can be manipulated."
0:36:28 > 0:36:31SHE LAUGHS
0:36:31 > 0:36:34- Good team leader?- Don't criticise me!- Yes, good team leader.
0:36:34 > 0:36:36She made decisions and she delegated responsibilities.
0:36:36 > 0:36:41- Did you feel you got good cooperation?- Yeah, fantastic. Really pleased.- Good.
0:36:41 > 0:36:45- Went really well.- OK, tell me how you set about the whole thing.
0:36:45 > 0:36:48So we very quickly decided we wanted table sauce.
0:36:48 > 0:36:52We felt it was more of a mass-market and that was a unanimous decision.
0:36:52 > 0:36:57One team was going to the factory to produce the product
0:36:57 > 0:36:59and obviously do the costing.
0:36:59 > 0:37:03- Who was that?- It was myself, Azhar,
0:37:03 > 0:37:06- Adam, and Tom.- I had a major role in the operation, as per usual.
0:37:06 > 0:37:11- Ricky ran the job...- Was that modesty manager, was it, yeah?
0:37:11 > 0:37:13Well, you know, credit where it's due.
0:37:13 > 0:37:17I'll decide whether there's any credit due. Tell me what you did.
0:37:17 > 0:37:21Off to the production factory, I worked very, very hard - we all did,
0:37:21 > 0:37:25we all got stuck in. Ricky ran the job, Ricky ran the job well, it tasted lovely.
0:37:25 > 0:37:28We cracked on and we got the job done.
0:37:28 > 0:37:30The only problem we had at the factory side of things
0:37:30 > 0:37:34is we produced five batches, of which only four batches were able to be bottled,
0:37:34 > 0:37:36so in the end, the cost price went up.
0:37:36 > 0:37:39- So you had a handle on your cost price? - ALL: Yeah.
0:37:39 > 0:37:41We knew very quickly this was about margins
0:37:41 > 0:37:44and we would make our margins by selling to the public rather than trade.
0:37:44 > 0:37:49OK. Now, Sterling, who was the team leader on this occasion?
0:37:49 > 0:37:53- I was, Lord Sugar.- Duane.- Yes. - How was he as your team leader?
0:37:53 > 0:37:56- I thought he was very good. - He was good.- He led from the front, motivated us.
0:37:56 > 0:37:59Going to give him any credit, Jane? I saw you just drop your head down.
0:37:59 > 0:38:02- No, he was fine.- He was OK? You're in this kind of business, aren't you?
0:38:02 > 0:38:07I knew I could help a lot with the production process and making it more efficient
0:38:07 > 0:38:10so that we could produce a lot in the time period.
0:38:10 > 0:38:12- Did you know about her background when you became...?- Yeah.
0:38:12 > 0:38:16- Did you exploit that, then?- I tried to.- Good. You ended up with chutney.
0:38:16 > 0:38:19- Yes.- Tell me about the tasting process.
0:38:19 > 0:38:22I made one shocking batch of the produce, Lord Sugar.
0:38:22 > 0:38:25- Which was a dangerous and poisonous concoction.- It was.
0:38:25 > 0:38:28- LAUGHTER - Who tasted that, then?
0:38:28 > 0:38:32To be in the same room was to be in danger,
0:38:32 > 0:38:35but Duane thought he'd be very machismo about it
0:38:35 > 0:38:37and went off coughing into a corner.
0:38:37 > 0:38:40ALL LAUGH
0:38:40 > 0:38:43You then had a business model of selling some to the trade
0:38:43 > 0:38:49and some to the public and I lined up the high-class delicatessen for you to go and talk to.
0:38:49 > 0:38:53Apparently, I'm hearing here, you went to the person without a product.
0:38:53 > 0:38:54We did, unfortunately.
0:38:54 > 0:38:57And you said you tried to describe to him
0:38:57 > 0:39:00that you've got a chutney, "Please buy it off of me."
0:39:00 > 0:39:03- The product hadn't arrived in time and we...- I've got that bit.
0:39:03 > 0:39:07- You take an empty bottle there or something? A label or anything?- No.
0:39:07 > 0:39:10Let's look at the financials here.
0:39:11 > 0:39:13Karen, tell me about your team.
0:39:13 > 0:39:17- How many units did they sell and how much profit did they make?- OK.
0:39:17 > 0:39:23Well, they actually sold 305 bottles of table sauce.
0:39:23 > 0:39:28And that produced a profit for them of £585.56.
0:39:29 > 0:39:33Right. And Nick, your team?
0:39:33 > 0:39:38Well, almost twice as many bottles, 607 bottles sold...
0:39:40 > 0:39:43..generating a profit of £1,028.
0:39:43 > 0:39:46THEY CHEER
0:39:47 > 0:39:50Right. First win for Team Sterling.
0:39:50 > 0:39:55I'm going to send you somewhere where another Stirling used to run around.
0:39:55 > 0:39:57- It's Silverstone. - ALL: Yes!
0:39:57 > 0:40:00But this time, you're going to be trying out cars
0:40:00 > 0:40:04and riding them around the racetrack there.
0:40:04 > 0:40:07- So have a good time. - ALL: Thank you, Lord Sugar.
0:40:07 > 0:40:09- And I'll see you on the next task. - ALL: Thank you.
0:40:12 > 0:40:15THEY LAUGH JOYFULLY
0:40:20 > 0:40:22Now you're going to have to go away and think about it.
0:40:24 > 0:40:28We'll have a chat, because, as you know, one of you will be leaving today.
0:40:28 > 0:40:31- OK? Off you go.- Thank you. - Thank you, Lord Sugar.
0:40:41 > 0:40:44THEY WHOOP AND CHATTER
0:40:45 > 0:40:47- Check this out.- Oh, wow.
0:40:47 > 0:40:52The first car you're going to drive in your driving challenge is this 911 GTS.
0:40:52 > 0:40:53You've got no chance, guys.
0:40:53 > 0:40:56ENGINE REVS
0:41:02 > 0:41:06- Oh, I could get used to this.- She'll be screaming all the way round.
0:41:06 > 0:41:08Woo-hoo!
0:41:08 > 0:41:11It's a good day and I don't want to put a downer on it
0:41:11 > 0:41:12but I'm disappointed with Jane.
0:41:12 > 0:41:15She did get the figures wrong and she did hold us up.
0:41:15 > 0:41:17When asked, was I a good project manager,
0:41:17 > 0:41:19she was rather unenthusiastic and miserable, quite honestly.
0:41:19 > 0:41:21Half-turn.
0:41:21 > 0:41:24That's it. Catch it. Left, left, left. Push down.
0:41:26 > 0:41:28Duane and I didn't really see eye-to-eye.
0:41:28 > 0:41:30I won't be sending him any Christmas cards
0:41:30 > 0:41:32but it feels great to win.
0:41:32 > 0:41:34ALL SCREAM
0:41:47 > 0:41:51I don't understand how they managed to produce double the amount that we did.
0:41:51 > 0:41:53The fact that it's me
0:41:53 > 0:41:56three times in a row obviously doesn't feel very good
0:41:56 > 0:41:58'but I don't think I'm the weak link here.'
0:41:58 > 0:42:01In saying that, we ran the job tight, we ran the job well,
0:42:01 > 0:42:03and could we actually have sold any more than we sold?
0:42:03 > 0:42:06'Without me, they would have made half the profits.'
0:42:06 > 0:42:08The good things that happened were thanks to me.
0:42:08 > 0:42:12The bad things, the other guys. It's...oh, terrible.
0:42:12 > 0:42:15In terms of the production plant, one of the batches went missing.
0:42:15 > 0:42:19In terms of selling, I think Michael didn't pull his weight at all.
0:42:19 > 0:42:21There's nothing anyone can say I've done wrong.
0:42:21 > 0:42:25All you can do is look in the mirror and be honest with yourself. Have you given 100%?
0:42:43 > 0:42:46PHONE RINGS
0:42:46 > 0:42:49- Tell the candidates to come in, please.- 'Yes, Lord Sugar.'
0:42:49 > 0:42:51You can go through to the boardroom now.
0:43:05 > 0:43:09OK, perhaps someone would like to start me off?
0:43:09 > 0:43:14We didn't make enough product and therefore we didn't sell enough and the profits weren't right.
0:43:14 > 0:43:17You're spot on. You only had 330-odd products to sell.
0:43:17 > 0:43:19- Yeah.- Why didn't you have 600? - Lord Sugar, if I may.
0:43:19 > 0:43:21I was in charge of the numbers
0:43:21 > 0:43:25and what I worked out was from six batches, we could produce 500 bottles.
0:43:25 > 0:43:28During the process of manufacturing it, we only made five batches,
0:43:28 > 0:43:33- of which one batch had to be chucked away.- Tell him what happened to one of the batches.
0:43:33 > 0:43:36- One of the batches didn't have enough ingredients. - It had too much or too little.
0:43:36 > 0:43:39It was the story of too many cooks spoil the broth.
0:43:39 > 0:43:42- You still don't actually know what happened to that batch, do you?- No.
0:43:42 > 0:43:45- Adam, you were singing your praises about, you know, taking the credit.
0:43:45 > 0:43:48- I like to think so. - You'll get a credit note from me.
0:43:48 > 0:43:52Credit where credit is due. You were telling me how good you were in the production process.
0:43:52 > 0:43:55- The production line was good. Ricky ran the production line.
0:43:55 > 0:43:57- It wasn't good, was it? It didn't make enough.
0:43:57 > 0:43:59It seems to me the production was all screwed up.
0:43:59 > 0:44:04One batch gets messed up because it's not the correct ingredients in it and not enough is produced.
0:44:04 > 0:44:08- We made five batches, we wasted one batch.- That leaves you four.
0:44:08 > 0:44:11There was wastage because the temperature wasn't right and we couldn't bottle it.
0:44:11 > 0:44:15In the last 15 minutes, I made a decision to get on the wastage,
0:44:15 > 0:44:18to reuse that, not waste that money, "Let's get it bottled,"
0:44:18 > 0:44:23and we got that entire wastage back onto the bottom line and saved an additional 21 bottles.
0:44:23 > 0:44:27This great recovery, this great comeback that you're talking about,
0:44:27 > 0:44:30it was like the best recovery since Dunkirk -
0:44:30 > 0:44:33it's 20 bottles you're talking about.
0:44:33 > 0:44:36- You screwed up one production. - Correct.
0:44:36 > 0:44:39Is that the sole purpose and reason for the failure of this task?
0:44:39 > 0:44:41- Yes or no?- No.- No.- No.
0:44:41 > 0:44:44- Who said yes?- I said yes. I'm not one for faffing about.
0:44:44 > 0:44:47The bottom line is, if we had more stock, we would have sold it.
0:44:47 > 0:44:51Every other conversation we have about it is a load of hot air, as far as I'm concerned.
0:44:51 > 0:44:54I think also we didn't actually sell all of our product either.
0:44:54 > 0:44:57The trade team only sold 53 bottles
0:44:57 > 0:45:01and the public team sold 252 bottles.
0:45:01 > 0:45:04- - That's a huge difference. - Huge difference.
0:45:04 > 0:45:08- On our side, the trade team, one of the massive reactions we got from people was, "We don't know what is."
0:45:08 > 0:45:12- That's called selling. - A red pepper on the front... - You have to let them know what is.
0:45:12 > 0:45:17- Yeah, the public who will go home and use it - what about retailers? - We didn't encounter a problem.
0:45:17 > 0:45:19How can they put it out when it doesn't explain what it is?
0:45:19 > 0:45:22- Did you sell out the stock you were allocated?- No.- That's not good.
0:45:22 > 0:45:24That was a disappointing part of what we did.
0:45:24 > 0:45:28I'm just saying that bottle does not help the retailer sell it.
0:45:28 > 0:45:33- How did the spelling mistake come about?- Not one single person the whole day corrected the spelling.
0:45:33 > 0:45:38- The trade guy... - You sold some bottles to a retailer and he was Italian
0:45:38 > 0:45:40and he spotted it but he still bought some bottles.
0:45:40 > 0:45:43I'm taking the point on board what Stephen is saying here.
0:45:43 > 0:45:48The margin that's come out the sub-team is a joke. It's a total joke.
0:45:48 > 0:45:52The average profit per bottle is 60 pence,
0:45:52 > 0:45:56compared to the retail sales of £1.92.
0:45:56 > 0:45:59- Yeah, that's clearly not good enough.- Well, yeah.
0:45:59 > 0:46:02- I wasn't... It was Michael who was sub-team manager for the day.- Well, irrespective,
0:46:02 > 0:46:07your sub-team, the team you were in, didn't do very well. And the reason for that is, you're saying?
0:46:07 > 0:46:10- We didn't have a clear strategy. - Let me ask you a question.
0:46:10 > 0:46:14- Simple question.- Yes.- What is this? Is it supposed to be an upmarket thing?
0:46:14 > 0:46:18I can't see a lorry driver in the greasy spoon asking, "Harry,
0:46:18 > 0:46:22"pass us the Bellissimo to put on my pork pie," or something like that.
0:46:22 > 0:46:26- What market is it for? - It was mass-market.
0:46:26 > 0:46:28It was supposed to rival the ketchup.
0:46:28 > 0:46:31Nothing wrong with going for the mass-market. It can be cheap.
0:46:31 > 0:46:35But that endorses my biggest problem, and that is you didn't make enough.
0:46:35 > 0:46:39Obviously, we said it was going to be a mass-market product.
0:46:39 > 0:46:41I was then faced with only 300 and whatever units.
0:46:41 > 0:46:44I had no choice but to actually increase the price.
0:46:44 > 0:46:46Who's the waste of space in this group here?
0:46:46 > 0:46:50Who do you feel is not contributing?
0:46:50 > 0:46:52For me, the blame would fall on Michael.
0:46:52 > 0:46:56You're leaning towards a sales issue, is that what you're saying?
0:46:56 > 0:47:00- Well, because once we had what we had...- Michael was in charge of the sub-team, yeah.
0:47:00 > 0:47:03So he's one, and who's the other?
0:47:03 > 0:47:06I'm still not completely clear exactly where the blame falls
0:47:06 > 0:47:09- within the production. - You can join me on that.
0:47:09 > 0:47:13- I don't feel like it's been addressed...- Who did you put in charge of production?
0:47:13 > 0:47:16Well, Ricky, but Ricky absolutely sold his heart out...
0:47:16 > 0:47:20- Let's face it...- Even the volumes we produced, he didn't sell those.
0:47:20 > 0:47:26You two were patting each other on the shoulder no more than half an hour ago saying how great you were.
0:47:26 > 0:47:32You doing all the calculation and you running the production line as if you were Henry Ford.
0:47:33 > 0:47:36Katie, who are you bringing back into this room?
0:47:36 > 0:47:39Michael and Ricky.
0:47:39 > 0:47:44- Right.- Are you sure? Because if we produced any more product it would have been a waste.
0:47:44 > 0:47:46It's a production and a sales issue.
0:47:46 > 0:47:50- If we produced any more, we wouldn't have sold it.- Ricky, you got some strong opinions about this?
0:47:50 > 0:47:54- I have.- Well, express them when you come back in this boardroom.
0:47:54 > 0:47:57The rest of you go back to the house and you three step outside.
0:47:57 > 0:48:00- Thank you, Lord Sugar. - I'll call you back in.
0:48:06 > 0:48:09Katie may not be as forceful as she should be.
0:48:09 > 0:48:14Her strategy was mass-market but when faced with only 330 bottles,
0:48:14 > 0:48:19she had to create a premium price for what is a mass-market product.
0:48:19 > 0:48:21Must be production.
0:48:21 > 0:48:23That'll be up to Ricky to actually fight his corner
0:48:23 > 0:48:28if he feels it's an unreasonable reason to be brought back in here.
0:48:28 > 0:48:32But the one I don't understand what he's been doing for the last two weeks is this Michael.
0:48:32 > 0:48:36I have to say the sub-team headed up by Michael were pretty dire.
0:48:36 > 0:48:38But he does the occasional good thing.
0:48:39 > 0:48:41PHONE RINGS
0:48:41 > 0:48:45- Could you send the three of them in, please?- Yes, Lord Sugar.
0:48:45 > 0:48:48Lord Sugar will see you now.
0:48:59 > 0:49:04- Ricky, Katie saw this thing as falling into two categories.- Yes.
0:49:04 > 0:49:08- Production and sales. And you were put in charge of production.- Correct.
0:49:08 > 0:49:12- What would you like to say? - I was responsible for production
0:49:12 > 0:49:14and we made enough product for what we sold.
0:49:14 > 0:49:18The thing is this. You looked at sauces, you chose table sauces.
0:49:18 > 0:49:20By making that decision,
0:49:20 > 0:49:23you actually put a stake in the ground in saying
0:49:23 > 0:49:27that your pricing policy has got to be relatively competitive.
0:49:27 > 0:49:30- That means you need volume.- Yes.
0:49:30 > 0:49:32Back to you in the kitchen. Why didn't you make volume?
0:49:32 > 0:49:35It was never made crystal clear to us what our target market was.
0:49:35 > 0:49:38It was never not... Obviously, it's always produce as much as we can.
0:49:38 > 0:49:42I never heard any input from you to say this product is being sold to the mass-market,
0:49:42 > 0:49:43- the price is low.- That was said.
0:49:43 > 0:49:46I went in blind trying to make as many as I could as quickly as I could.
0:49:46 > 0:49:50- I have no doubt about that. - If you put anyone else in charge of that operation,
0:49:50 > 0:49:52they would not have made as many bottles.
0:49:52 > 0:49:56- You know what? I don't actually have any doubt about you or that.- OK. - I really don't.
0:49:56 > 0:50:00- Something went wrong with production...- Why bring me in here if you have no doubt?
0:50:00 > 0:50:02Hear me out. Quite simply, you headed up the production team
0:50:02 > 0:50:05and we didn't produce enough products.
0:50:05 > 0:50:07The strategy was mass-market - it was as many as possible.
0:50:07 > 0:50:12- You didn't tell him that. - That was discussed. No, I never set a quantity.
0:50:12 > 0:50:16- I think Katie should have actually said, "Look, let's get as many bottled up as we can."
0:50:16 > 0:50:21- It's a null point. It's like saying to someone, "Please do sell as many as you possibly can."
0:50:21 > 0:50:24- I think it's a bit of a null point. - It was never said, was it?
0:50:24 > 0:50:28OK, fine, I didn't say, "Can you make of many as you physically can in the factory?"
0:50:28 > 0:50:30Before I move on to the selling stuff, Karen,
0:50:30 > 0:50:33have you got any insight into the production stuff?
0:50:33 > 0:50:37The problem in the production was you had too many people "cooking"
0:50:37 > 0:50:39and not enough filling.
0:50:39 > 0:50:42It was a complete mismanagement of the process.
0:50:42 > 0:50:44- It was an absolute oversight from my perspective.
0:50:44 > 0:50:47I'm not a food man, I'm not a food factory manager,
0:50:47 > 0:50:51it's something I was learning as I was going in a short period of time.
0:50:51 > 0:50:53Michael, we'll get back to this sales thing.
0:50:53 > 0:50:59- You actually only sold 53 units to trade sale people.- Yeah.- 53 units.
0:50:59 > 0:51:03It was hard going into a trade customer trying to sell at the prices we were given.
0:51:03 > 0:51:05They just didn't want to buy at those prices.
0:51:05 > 0:51:08If you realised the product was too expensive, why did you not get on the phone
0:51:08 > 0:51:11and say, "This isn't going to shift at this price"?
0:51:11 > 0:51:13- It's change.- Why didn't you take the conviction to say,
0:51:13 > 0:51:16"It's not selling, I'm going to make a decision on my own,
0:51:16 > 0:51:18"I can't get through to Katie, I need to make this work, and sell."
0:51:18 > 0:51:21You under-delivered. You sold rubbish figures.
0:51:21 > 0:51:24I'd be embarrassed with those figures you've sold. Your team sold 53 products.
0:51:24 > 0:51:26- Let's be fair.- We sold 250.
0:51:26 > 0:51:29If I was in that Westfield, I would have sold a lot more.
0:51:29 > 0:51:31You made it easy for yourself as well.
0:51:31 > 0:51:34You knew you would sell a lot more to the general public.
0:51:34 > 0:51:38- I didn't make it easy for myself. The strategy was we would sell to the market - I had to be there.
0:51:38 > 0:51:39- You've got the footfall.
0:51:39 > 0:51:42- We sold 80 bottles. - BOTH: In an hour.
0:51:42 > 0:51:46And you saw 50 bottles in a whole day.
0:51:46 > 0:51:49I'm not the best salesman in the world, I can sell,
0:51:49 > 0:51:51but it's not my best skill.
0:51:51 > 0:51:54Everything I've done in life, I've done through my own hard graft.
0:51:54 > 0:51:59I wasn't born with a silver spoon in my mouth, I wasn't given a step up or anything like that.
0:51:59 > 0:52:02I just think there's a lot of people here who are highly educated,
0:52:02 > 0:52:05- that's all well and good... - No, no, no, don't run that.
0:52:05 > 0:52:10Don't run that past me, all that educated stuff, that's got nothing at all to do with it.
0:52:10 > 0:52:15I don't care where you come from, I don't care whether you got a 2:1 at Oxford or Cambridge
0:52:15 > 0:52:18or whether you're just a streetwise person.
0:52:18 > 0:52:19That doesn't bother me at all.
0:52:19 > 0:52:25You're the one in your own business. You started your own business from scratch. Fair enough.
0:52:25 > 0:52:30- Yeah, I've got my own brand... - This is a business process here. - Of course.
0:52:30 > 0:52:33And I'm sure you're just not looking for a salesman either.
0:52:33 > 0:52:35I'm not looking just for a salesman, I'm looking for someone
0:52:35 > 0:52:39who I'm going invest £250,000 with to go into business with me.
0:52:39 > 0:52:43Lord Sugar wants to go into business with someone who makes things happen and makes money
0:52:43 > 0:52:45- and you're not the man. - Well, I disagree.
0:52:45 > 0:52:47Who do you think should be fired from this task?
0:52:47 > 0:52:51Katie. I think she should have been a lot more directive in getting the product line sorted out.
0:52:51 > 0:52:54You've been a passenger the whole way through this.
0:52:54 > 0:52:57- You've sat on the fence... - I think you guys underestimate me, to be honest.
0:52:57 > 0:53:03Michael, I want to ask you a very simple, straightforward, good old East End question.
0:53:03 > 0:53:08- Do you think you're out your depth here in this process with all these people?- Not at all, Lord Sugar.
0:53:08 > 0:53:11I think there's a lot of strong characters here
0:53:11 > 0:53:14and there's a lot of people who can talk the talk.
0:53:14 > 0:53:17I'm probably the one who's the most quiet here, I would say,
0:53:17 > 0:53:19I'm not the one who's a motormouth.
0:53:19 > 0:53:22The other thing is, Katie, I'm sitting here
0:53:22 > 0:53:26and I'm remembering those words of yours, "Men can be manipulated."
0:53:26 > 0:53:29You know what? I'm sitting here and you've got a posture
0:53:29 > 0:53:33at the moment as if it's not you, it's them.
0:53:33 > 0:53:36Absolutely not. The strategy was wrong at the beginning.
0:53:36 > 0:53:39Do you accept that's your fault?
0:53:39 > 0:53:45I don't know because I absolutely at every single point saw what was going wrong
0:53:45 > 0:53:47and what we could do to readdress it.
0:53:47 > 0:53:52- I still think...- Strategy. Strategy. Tell me what to do. - I was constantly strategising.
0:53:52 > 0:53:56There's a queen bee and then there's the workers.
0:53:56 > 0:54:02The point I'm making is, perhaps these two guys can do things if they're told what to do.
0:54:02 > 0:54:05- Were they told what to do? - Yes. They went off to the factory,
0:54:05 > 0:54:09as far as I was concerned, to make as many products as possible.
0:54:09 > 0:54:11There was a problem in how the process went ahead.
0:54:11 > 0:54:14There's nothing I could have done to instruct them to change the process.
0:54:14 > 0:54:18- So you maintain, "Go off and make as many as possible?" - Yes, I do. I absolutely do.
0:54:18 > 0:54:21We didn't know how many was possible at the time.
0:54:21 > 0:54:24- In terms of Michael... - Your strategy to him was do what?
0:54:24 > 0:54:27I gave him next to nothing to sell. I knew it was going to be difficult.
0:54:27 > 0:54:29We knew it would be difficult to trade,
0:54:29 > 0:54:32which is why I changed the strategy and it was all about selling straight to the public.
0:54:32 > 0:54:36You know what? I think I've heard enough here for the moment.
0:54:37 > 0:54:40Ricky, yeah, you were put into the factory,
0:54:40 > 0:54:45and the lack of volume of this thing meant the project was doomed,
0:54:45 > 0:54:47because it was a low-cost item.
0:54:50 > 0:54:52And, Michael, I don't know what you were doing, really.
0:54:52 > 0:54:55You didn't do your trade selling properly.
0:54:55 > 0:54:58But, then again, you're a man who started his own business
0:54:58 > 0:55:01and you've got some credibility there.
0:55:02 > 0:55:06Katie, this is the third week you've been in the losing team,
0:55:06 > 0:55:09and, I think, the second time you've been sat in this last three.
0:55:09 > 0:55:13I don't know whether there's some kind of message coming to me already about you.
0:55:13 > 0:55:18The only glimmer is that you did recognise there was an error
0:55:18 > 0:55:21once he realised you only had 300 to sell
0:55:21 > 0:55:25and you tried to sell something for a higher price than what it's worth.
0:55:27 > 0:55:28Ricky...
0:55:28 > 0:55:32I think the failure of this task
0:55:32 > 0:55:38was absolutely down to the factory, that not enough was produced.
0:55:41 > 0:55:45But I also have to use an instinctive gut feeling
0:55:45 > 0:55:51of whether the candidates I have in front of me are going to be able to hack it.
0:55:51 > 0:55:55And on that basis, I've got to say it to you...
0:55:55 > 0:55:59Michael, you're fired.
0:55:59 > 0:56:03Thank you for the opportunity, Lord Sugar.
0:56:10 > 0:56:14I don't really want to see you in this boardroom again in the last three, OK?
0:56:14 > 0:56:17- Go back to the house. - Thank you, Lord Sugar.
0:56:27 > 0:56:30When there's tough times, he's running a business on his own,
0:56:30 > 0:56:33I just honestly believe he's just out of his depth here.
0:56:47 > 0:56:49I'm feeling a little bit frustrated with myself
0:56:49 > 0:56:52that I didn't represent myself to the best that I could have.
0:56:52 > 0:56:55At the end of the day, I have a successful business outside of this,
0:56:55 > 0:57:00so I know what I've actually achieved already in life, so the future is bright for me.
0:57:00 > 0:57:02How do you think Katie will be?
0:57:02 > 0:57:05Because she's been in the firing line before.
0:57:05 > 0:57:09The way I see it, OK, she might have made a couple of mistakes but at least she tried.
0:57:09 > 0:57:11- Michael didn't do anything. - Didn't try at all.
0:57:11 > 0:57:15I think because Ricky doesn't have much competition in that boardroom right now,
0:57:15 > 0:57:17he'll be coming back.
0:57:18 > 0:57:21ALL CHEER
0:57:21 > 0:57:25Ricky's back. We knew Ricky would be back.
0:57:25 > 0:57:28Lord Sugar looked at me and said, "The mistake is with production."
0:57:28 > 0:57:31And I sat there and my heart dropped in my hand.
0:57:33 > 0:57:37Yeah, he proper had me for a minute but then I realised Michael was there, so...
0:57:37 > 0:57:39ALL LAUGH
0:57:41 > 0:57:47Now 13 remain to fight for the chance to become Lord Sugar's business partner.
0:57:51 > 0:57:53Next time...
0:57:53 > 0:57:57You're going to have to source your second-hand stock and then you're going to sell it.
0:57:57 > 0:57:59..one man's trash...
0:57:59 > 0:58:02- We're selling crap. - ..is another man's treasure.
0:58:02 > 0:58:04Found some great stuff in the skip.
0:58:04 > 0:58:06CLATTERING
0:58:06 > 0:58:09Please come and take this furniture off of me!
0:58:09 > 0:58:11And someone gets binned.
0:58:11 > 0:58:15You bought a lot of stuff and the shop looked like a tip.
0:58:15 > 0:58:18Nothing tells me that you are this great business person,
0:58:18 > 0:58:20so on that basis, you're fired.
0:58:41 > 0:58:44Subtitles by Red Bee Media Ltd