0:00:03 > 0:00:09This is not about a job any more. I'm the investor and you are going to make me some money.
0:00:09 > 0:00:13Heading to London, 16 potential business partners,
0:00:13 > 0:00:16all keen to kick-start a company.
0:00:17 > 0:00:19Don't try and hide.
0:00:19 > 0:00:22Because, you know, we're not playing Where's Wally here.
0:00:22 > 0:00:24I'm not looking for Lord Lucan.
0:00:24 > 0:00:26I'm looking for somebody who's going to show me
0:00:26 > 0:00:30that they've got the business acumen to be my partner.
0:00:30 > 0:00:36On offer, a 50/50 deal with the nation's most demanding investor.
0:00:36 > 0:00:39That first few lines there, to me,
0:00:39 > 0:00:42was you digging a bloody great big hole.
0:00:42 > 0:00:45Willing to bankroll new business in tough times,
0:00:45 > 0:00:49Lord Sugar is on the hunt for one winning partnership.
0:00:49 > 0:00:53Basic business principles went right down the drain on this thing.
0:00:53 > 0:00:55You should have all known better.
0:00:55 > 0:00:58- Start the car!- It's a deal worth fighting for.
0:00:58 > 0:01:02That's not fair. Like, we're taking it in turns. She needs to cop onto herself.
0:01:02 > 0:01:06- 16 candidates.- It's way outside the box. It's way outside the box.
0:01:07 > 0:01:0912 tough weeks.
0:01:10 > 0:01:14- Where am I going? - One life-changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:20This is my boardroom and, by the way, this is my money.
0:01:20 > 0:01:21You're fired.
0:01:28 > 0:01:31Previously on The Apprentice...
0:01:31 > 0:01:33You're going to have to source your second-hand stock
0:01:33 > 0:01:35and then sell it to the public.
0:01:35 > 0:01:39- ..the teams set up shop...- Where did you get these from?- Do you love it?
0:01:39 > 0:01:42..in trendy East End London.
0:01:42 > 0:01:44- What about a chair?- No.
0:01:44 > 0:01:48Let's think realistically, how many items are we going to sell?
0:01:48 > 0:01:50For project manager Tom, less was more.
0:01:50 > 0:01:53I don't think we've got anywhere near enough.
0:01:53 > 0:01:56Leaving team-mate Adam to scavenge for stock.
0:01:56 > 0:01:58Found some great stuff in the skip.
0:01:59 > 0:02:03- We're selling crap and turning it into style.- That is exactly it.
0:02:03 > 0:02:07Laura's team set out to turn trash into cash.
0:02:07 > 0:02:11- 120?- I've got no clue on this. I don't buy this shit.
0:02:11 > 0:02:14But Gabrielle's tarted-up tat failed to take off.
0:02:14 > 0:02:17Please come and take this furniture off of me!
0:02:17 > 0:02:21- In the board room...- Looks like your stinginess paid off here.
0:02:21 > 0:02:25- ..a win for Tom...- Laura, I don't think you did get it.
0:02:25 > 0:02:28..left Laura to defend her big spend.
0:02:28 > 0:02:32You bought a lot of stuff and the shop looked like a tip.
0:02:32 > 0:02:33Gabrielle kept talking.
0:02:33 > 0:02:36I've made lots of decisions and I took on a lot of responsibility.
0:02:36 > 0:02:40- What did you do yourself? - Gabrielle, that is so unfair.
0:02:40 > 0:02:43But Jane was lost for words.
0:02:43 > 0:02:47The thing is, Jane, nothing tells me that you are this great business person.
0:02:47 > 0:02:50So on that basis, Jane, you're fired.
0:02:50 > 0:02:54She became the fourth casualty of the boardroom.
0:02:54 > 0:03:00Now 12 remain to fight for the chance to become Lord Sugar's business partner.
0:03:10 > 0:03:126:15am.
0:03:12 > 0:03:14PHONE RINGS
0:03:20 > 0:03:23- Good morning.- 'Good morning, this is Lord Sugar's office.
0:03:23 > 0:03:27'Lord Sugar would like you to meet him at York Hall in east London.
0:03:27 > 0:03:30'The cars will be with you in 20 minutes.'
0:03:30 > 0:03:32OK, thank you very much. Bye.
0:03:32 > 0:03:34KNOCKING ON DOOR
0:03:34 > 0:03:36Car's coming in 20 minutes.
0:03:36 > 0:03:40- Where are we going?- York Hall. - What is York Hall, Tom?
0:03:40 > 0:03:45- Could be a call centre. "Your call". - York Hall is in Yorkshire, isn't it?
0:03:45 > 0:03:48Ah, "your call". Oh, right, OK.
0:03:59 > 0:04:03Us girls are disappearing like there's no tomorrow.
0:04:03 > 0:04:05Have to ship some more in.
0:04:07 > 0:04:11This time we are going to smash this and send somebody home from Team Phoenix.
0:04:14 > 0:04:16Bethnal Green, east London.
0:04:17 > 0:04:19York Hall.
0:04:19 > 0:04:23Venue for world-class boxing, sport and leisure.
0:04:26 > 0:04:30Keeping cockneys fit for almost 100 years.
0:04:30 > 0:04:34And still attracting local heavyweights.
0:04:40 > 0:04:43- Good morning. - Good morning, Lord Sugar.
0:04:43 > 0:04:45Well, welcome to York Hall.
0:04:45 > 0:04:49This is a famous place in the East End of London.
0:04:49 > 0:04:54The health and fitness industry is worth a fortune, but what has
0:04:54 > 0:05:01become even more popular is the innovation of new fitness trends.
0:05:01 > 0:05:07And so your task this week is to come up with a new fitness programme.
0:05:07 > 0:05:10And where's the money? Well, I'll tell you where the money is.
0:05:10 > 0:05:15You are going to go and try and license your new fitness trend
0:05:15 > 0:05:18to some of the country's leading health club chains.
0:05:18 > 0:05:21It's got to grab the public's interest
0:05:21 > 0:05:25and the fitness industry's investment.
0:05:25 > 0:05:28If they like it, they're going to license your class nationally.
0:05:28 > 0:05:34The team that makes the most money from sales of the licences will win
0:05:34 > 0:05:37and in the losing team one of you will be fired.
0:05:37 > 0:05:41- So, everything clear? - Yes, Lord Sugar.- Right. Off you go.
0:05:43 > 0:05:46Group exercise is a billion-pound industry.
0:05:47 > 0:05:49From dance-based Zumba...
0:05:51 > 0:05:53..and Spinning...
0:05:54 > 0:05:56to BodyPump,
0:05:56 > 0:06:01selling the rights to branded classes can turn movement into money.
0:06:02 > 0:06:07Teams have two days to develop new fitness-class concepts
0:06:07 > 0:06:09then license the rights to run them.
0:06:12 > 0:06:14First job, choose a leader.
0:06:14 > 0:06:17Just to speed us up, guys, I do this type of thing day-to-day,
0:06:17 > 0:06:21I'm very knowledgeable about what the sector is, I know exactly what is required.
0:06:21 > 0:06:25- I think we should just crack on and I'll be the PM.- Yeah.- Let's go.
0:06:25 > 0:06:27- Is everyone agreed?- yeah. - Perfect stuff. OK.
0:06:27 > 0:06:30I'm the right man for the job, given what I do day to day.
0:06:30 > 0:06:33I've been in health and fitness quite a few years now.
0:06:33 > 0:06:35'The task itself could be a bit of a banana skin'
0:06:35 > 0:06:38because, if we don't win, my neck's purely on the chopping block
0:06:38 > 0:06:40and I'm aware of that.
0:06:40 > 0:06:45Guys, project manager, I'm going to throw my hat straight in the ring. I want this.
0:06:45 > 0:06:48I think this task is ideally suited and I think across the group
0:06:48 > 0:06:53everybody's got a different interest in terms of sports and hobbies and I think I can lead this and we'll win.
0:06:53 > 0:06:55Can I just put myself forward?
0:06:55 > 0:06:57Being a horse rider, competing in showjumping,
0:06:57 > 0:07:00I'm quite passionate about being team leader as well.
0:07:00 > 0:07:05I think that, looking at who we're pitching to, these major gyms, that's where I work out.
0:07:05 > 0:07:08I feel strongly that this is my task.
0:07:08 > 0:07:11Shall we vote? All in favour of Ricky...
0:07:13 > 0:07:17Outside of work I am a professional wrestler. They call me the Fitness.
0:07:17 > 0:07:21I've been the heavyweight champion in wrestling, I'll be the heavyweight champion in business.
0:07:21 > 0:07:24You'll always witness the Fitness with Ricky Martin.
0:07:25 > 0:07:30It's head-to-head. Health and fitness insider Stephen
0:07:30 > 0:07:34facing recruitment manager and lord of the ring Ricky.
0:07:36 > 0:07:40We need to look at where the trends lie and follow those trends and give them something new.
0:07:40 > 0:07:43Martial arts, dance classes, the kind of Zumba classes.
0:07:43 > 0:07:48Body combat to take in that military element, the boot camp type element, they're popular.
0:07:48 > 0:07:50I think something like street dancing
0:07:50 > 0:07:54and incorporating something with the kickboxing or something.
0:07:54 > 0:07:57- Street dance jumps out to everyone? I would agree with that entirely. - Yeah.
0:07:57 > 0:08:01I think martial arts and street dance combined, they're our largest potential markets.
0:08:01 > 0:08:07- Anybody got a dancing background where they'll know what they're talking about?- I've been a dancer.
0:08:07 > 0:08:10On the other team, a different set of ideas.
0:08:10 > 0:08:12I deal with gym membership specifically
0:08:12 > 0:08:16and within every gym I'm part of there's classes in excess of 90, 100 a week.
0:08:16 > 0:08:19In terms of what the fitness centres will be looking for,
0:08:19 > 0:08:22they're looking for something completely unique.
0:08:22 > 0:08:26- My idea is Fit Skip. Skipping classes. It's original.- OK.
0:08:26 > 0:08:31- Makes sense.- Loads of strap lines and names you could use. Fit Skip. Hip To Skip.- Got it. Skip. Love it.
0:08:32 > 0:08:34I've got a couple of ideas.
0:08:34 > 0:08:39One of them being some sort of dating class.
0:08:39 > 0:08:41Speed dating is really popular at the moment
0:08:41 > 0:08:44and one of the trends is people meeting someone at a gym.
0:08:44 > 0:08:46I don't know exactly how that would work but...
0:08:46 > 0:08:50I'd hate to be all hot and sweaty and talking to someone.
0:08:50 > 0:08:53- Katie, you have a second idea? - Yeah, I do.
0:08:53 > 0:08:58- There's kind of a retro theme, which is equipment you used as a kid.- That's quite cool.
0:08:58 > 0:09:02So if we can develop a class that is very '80s and retro, we could look at
0:09:02 > 0:09:04what that involves, something completely unique and different.
0:09:04 > 0:09:06Yeah, yeah.
0:09:06 > 0:09:08London's West End.
0:09:10 > 0:09:12Convinced retro is the way forward,
0:09:12 > 0:09:16half of Stephen's team head down to an '80s dance troupe.
0:09:16 > 0:09:18Fantastic.
0:09:18 > 0:09:21# What a feeling
0:09:21 > 0:09:25# Keep believing
0:09:25 > 0:09:28# I can have it all Now I'm dancing... #
0:09:28 > 0:09:32First of all, thanks for your time. We're looking for a bit of inspiration today.
0:09:32 > 0:09:37We've actually got to come up with a new class that's going to be in gyms.
0:09:37 > 0:09:40- Are you members of gyms at the moment? Do you do classes?- Yeah.
0:09:40 > 0:09:44- Do your classes use any kind of equipment?- Yes, weights and things.
0:09:44 > 0:09:47- Would you girls skip? Have you skipped, would you skip?- Yeah.
0:09:47 > 0:09:49You love it? OK.
0:09:50 > 0:09:54Do you know any routines? To get a picture in my mind that you could use these.
0:09:54 > 0:09:58- Because in gyms they've got balls very similar to this.- Yes!
0:09:58 > 0:10:02- Yeah. Wow.- You can do some workout, core muscle workout.
0:10:04 > 0:10:07You're working your upper body, working everything at the same time.
0:10:08 > 0:10:12- Take it down to the bum. That tones up your bum.- Yeah.
0:10:12 > 0:10:16- Blimey.- So, girls, is there any kind of craze that's hung around?
0:10:16 > 0:10:19We don't want a bubble, we want something with shelf life.
0:10:19 > 0:10:23If you're thinking dance moves, Michael Jackson, the Thriller moves,
0:10:23 > 0:10:26everyone has a go at doing them, even on the dancefloor.
0:10:26 > 0:10:30One, two, three, switch, switch.
0:10:30 > 0:10:33And then obviously you can lean a bit more into that.
0:10:33 > 0:10:37You've got to get that and then more of that. And your arms.
0:10:37 > 0:10:39Switch, switch, and then back.
0:10:39 > 0:10:42To finish off with, like, reach to one, reach...
0:10:42 > 0:10:44And everyone knows where they're up to then.
0:10:44 > 0:10:49Workout taking shape and carting some retro kit, it's time to go.
0:10:52 > 0:10:55So, Stephen, how do you think it went in there?
0:10:55 > 0:11:00To be honest, I'm really excited now. I think we've found something.
0:11:00 > 0:11:02LAUGHTER
0:11:02 > 0:11:05London's Docklands.
0:11:05 > 0:11:10On the other team, it's ringside for wrestler Ricky and his girls.
0:11:13 > 0:11:17We're mixing a kind of street dance with a mixed martial arts theme.
0:11:17 > 0:11:20Is there a unique move to Thai kickboxing?
0:11:20 > 0:11:22We don't want it to look like boxercise.
0:11:22 > 0:11:26It's like punch, elbow, this, this. You can do this. This.
0:11:28 > 0:11:30'Really, really excited.
0:11:30 > 0:11:32'Seeing these mixed martial arts guys has given me some great ideas.'
0:11:32 > 0:11:36Jab, jab, foot across, elbow.
0:11:36 > 0:11:39It's making sure that it's doing its purpose, getting people fit.
0:11:39 > 0:11:45If we can get them dancing and we couple that in with a few simple moves, we've got everything.
0:11:47 > 0:11:50Out to blend Ricky's martial arts with street dance,
0:11:50 > 0:11:52the rest of his team.
0:11:52 > 0:11:55- I'm Duane.- Gabrielle. Nice to meet you, girls.- Nick.
0:11:55 > 0:11:59- Hi. You look smart.- Thank you. You all look very cool.
0:11:59 > 0:12:02Keeping track, technology entrepreneur Nick.
0:12:02 > 0:12:05If you were showing your grandma how to street-dance,
0:12:05 > 0:12:08what would be the first moves that you'd show her?
0:12:08 > 0:12:10I'd probably show her some new jack swing.
0:12:10 > 0:12:13- Basics, yeah.- Could you show us those?- This one.
0:12:14 > 0:12:15Right, OK.
0:12:16 > 0:12:19'I don't know much about street dancing.'
0:12:19 > 0:12:21The girls have shown us some different moves,
0:12:21 > 0:12:26we've decided that the swing jack style, or the swing something jack
0:12:26 > 0:12:29is probably something that might fit in with our exercise regime.
0:12:29 > 0:12:31After you've danced for a while,
0:12:31 > 0:12:34what areas of your body ache, in terms of muscle...
0:12:34 > 0:12:38- Your back!- Your arms and your legs. Your neck.
0:12:38 > 0:12:40An all-over body workout.
0:12:40 > 0:12:43Martial arts is a lot more about having discipline,
0:12:43 > 0:12:46doing things in a certain way, so if we can combine the two
0:12:46 > 0:12:48we could come up with something really good.
0:12:48 > 0:12:51- Can I join your group?- Yes!
0:12:54 > 0:12:58Regrouping to merge martial arts with street dance,
0:12:58 > 0:13:00Ricky and his team.
0:13:00 > 0:13:04A lot of it is elbows and knees, whereas boxercise is punches.
0:13:04 > 0:13:09The key one was the spinning elbows, so it's jab, jab, step across, elbow behind.
0:13:09 > 0:13:11All it needs is a name.
0:13:11 > 0:13:15- The idea is, like, Beat Battle, fight to the music, kind of thing. - I quite like Beat Battle.
0:13:15 > 0:13:17- Yeah.- Definitely.- Interesting. Yeah.
0:13:19 > 0:13:213pm.
0:13:21 > 0:13:23- Hi.- Hiya.- Hello.
0:13:24 > 0:13:26Overseen by fitness expert Lindsay...
0:13:26 > 0:13:29So have you got any fitness experience?
0:13:29 > 0:13:32- I danced when I was younger.- Oh, OK.
0:13:32 > 0:13:35..time to create Beat Battle.
0:13:35 > 0:13:39- You're the king of the dance, you can... - Yeah, no, it's...
0:13:39 > 0:13:41But you need the martial arts as well.
0:13:41 > 0:13:44You could start lower down and just sort of work your way up.
0:13:44 > 0:13:46And then sort of work it up a way.
0:13:46 > 0:13:52I think at the moment they've got so many ideas and they're trying to put so many things in there.
0:13:52 > 0:13:54Really think about the different parts of your body,
0:13:54 > 0:13:56and warming up every single... Yep.
0:13:56 > 0:14:01But actually I thought it was quite a good concept.
0:14:01 > 0:14:04< Just a subtle, not too much. Yeah, just a gentle look. >
0:14:04 > 0:14:06Look over your shoulder like that.
0:14:06 > 0:14:10You don't want to make it too girly and too dancey.
0:14:10 > 0:14:12Back at York Hall...
0:14:12 > 0:14:16It has to be unique, so the moves are going to be retro. The music takes you on a journey.
0:14:16 > 0:14:19..Stephen's retro workout shapes up.
0:14:19 > 0:14:24I think that what we should do is look at the props that we've got and then we should assess, right,
0:14:24 > 0:14:27the hopper works this muscle and this muscle.
0:14:27 > 0:14:30And the skipping is for the cardio.
0:14:30 > 0:14:33Then we know that every retro thing we've got has worked everything on the body.
0:14:33 > 0:14:38Say we pitched to a gym that has 125 places across the country,
0:14:38 > 0:14:43are they going to buy 1,000 Space Hoppers, 500 Skip-Its?
0:14:43 > 0:14:46I think that we should concentrate on using conventional gym stuff.
0:14:46 > 0:14:52- That's my personal opinion.- That won't be retro.- The only way we'll win this big is to take a risk.
0:14:52 > 0:14:56Tom got nervous when they were suggesting incorporating a hopper and a hula hoop,
0:14:56 > 0:14:59because where will the gym store all this equipment?
0:14:59 > 0:15:01How are they going to afford to buy all this equipment?
0:15:01 > 0:15:04They have to start thinking about the ideas they're coming up with.
0:15:04 > 0:15:06I've got all your input, OK?
0:15:06 > 0:15:09This is what we are doing - very simple.
0:15:09 > 0:15:11- We're going for a retro theme. - What about names?
0:15:11 > 0:15:13What I thought was a good idea, guys,
0:15:13 > 0:15:17something that incorporates "train" and a theme - Groove Train.
0:15:17 > 0:15:20- Groove Train. - Riding the Groove Train.
0:15:20 > 0:15:24Helping to keep Groove Train on the rails...
0:15:24 > 0:15:27- I'm your fitness consultant to help you today.- Nice to meet you.
0:15:27 > 0:15:29..fitness expert, Stewart.
0:15:29 > 0:15:33We're going for a retro feel. It's got to be fun, number one.
0:15:33 > 0:15:35It's got to be intense, number two.
0:15:35 > 0:15:38And something that people feel they can have a bit of a laugh in.
0:15:38 > 0:15:39OK.
0:15:39 > 0:15:42Tell me what you're hoping to achieve from this as well.
0:15:42 > 0:15:46With this I'm trying to work out my quads and getting my heart rate going. It's actually a lot of fun.
0:15:46 > 0:15:50The muscles are working. When you're down in this position,
0:15:50 > 0:15:54you are actually...it's like the middle part of a squat you perform.
0:15:54 > 0:15:57While Stephen's half of the team build a retro routine...
0:15:57 > 0:16:01- What's this called? Give us a name for it. Hip Groove?- The Swingaling.
0:16:01 > 0:16:04- We should write these down so we don't forget.- Yeah.
0:16:04 > 0:16:08..the other half plan a video promo to market the concept.
0:16:08 > 0:16:10Just so we're all on the same page,
0:16:10 > 0:16:12we're doing these five signature moves.
0:16:12 > 0:16:15- '80s feel.- OK, maybe you lead them because you know it all.
0:16:15 > 0:16:19I don't know it all! I'm saying, are we all on the same page, yeah?
0:16:19 > 0:16:24- Because you know about the dances, you lead and we'll observe.- OK, OK.
0:16:24 > 0:16:28Casting himself as choreographer, market trader Adam.
0:16:28 > 0:16:32- Nice to meet you.- Nice to meet you, Jade.- I'm Tom. Nice to meet you.
0:16:32 > 0:16:35We're putting together a new fitness regime
0:16:35 > 0:16:37featuring five signature moves.
0:16:37 > 0:16:39I'll quickly show you them.
0:16:39 > 0:16:42The funky lunge, which is sort of this movement, OK?
0:16:42 > 0:16:46- Do you want me to do it with you? - Brilliant, yeah.
0:16:46 > 0:16:51And then maybe you can step it up by moving your arms as well or something.
0:16:51 > 0:16:54Not really a punch out, it's more like that. OK?
0:16:56 > 0:16:58I took the lead role in the casting session.
0:16:58 > 0:17:01Jade's supposed to be the creative one, she wasn't being very creative,
0:17:01 > 0:17:03so I took on the creative role there.
0:17:03 > 0:17:08What we're thinking of is this, you know, with the claws. And then this.
0:17:08 > 0:17:11The other two were like, "Well, if you know it all, you do it."
0:17:11 > 0:17:13I was like, "It's not a case of who knows it all.
0:17:13 > 0:17:15"We should ALL know it all."
0:17:15 > 0:17:19And then again throwing it right back. Yeah, OK?
0:17:20 > 0:17:229pm - routines ready,
0:17:22 > 0:17:27tomorrow both teams must shoot a promotional video.
0:17:33 > 0:17:35Morning, everyone.
0:17:35 > 0:17:38Nick, Laura and Duane, you guys are going to be shooting the film
0:17:38 > 0:17:41and you're going to be editing it all this afternoon.
0:17:41 > 0:17:45- As far as the video goes, you've got me as sub team manager, haven't you?- Correct.
0:17:45 > 0:17:48Only because I have done something like this before.
0:17:48 > 0:17:51If I'm taking it on I have to have the final decision in some of this.
0:17:51 > 0:17:54I'm more than happy, if you need to make a decision like that, you can make that decision.
0:17:58 > 0:18:008am - both teams split.
0:18:02 > 0:18:04Half to prepare tomorrow's pitch...
0:18:07 > 0:18:10..half to film the video.
0:18:10 > 0:18:12Yes! This will work.
0:18:13 > 0:18:17Directing Beat Battle, drinks entrepreneur Duane.
0:18:17 > 0:18:20Every move that you have put together yesterday,
0:18:20 > 0:18:23if we break them up as small as we can, they'll be easier to learn.
0:18:23 > 0:18:27But before filming begins, a change to the script.
0:18:27 > 0:18:30I'm thinking why not simplify it a bit more
0:18:30 > 0:18:32because it will be easier to film, it will be easier to navigate.
0:18:32 > 0:18:35Before we miss out a certain step, we need to talk to the PM about it.
0:18:35 > 0:18:39I don't think it's that big a deal that we need to ring the PM.
0:18:39 > 0:18:42Teaching the moves to their on-screen dancers,
0:18:42 > 0:18:44wedding-shop owner Laura.
0:18:44 > 0:18:46I think you need a dancey one as well.
0:18:46 > 0:18:49I think the butt kick's very dancey with that.
0:18:49 > 0:18:52I think, you know, when we talk about the vision of what we think the film will look like,
0:18:52 > 0:18:56my big concern now is to make sure that we do create a martial art dance routine,
0:18:56 > 0:18:58not just a dance routine.
0:18:58 > 0:19:01We are in danger of just creating another dance routine.
0:19:01 > 0:19:04..Two, three, four.
0:19:08 > 0:19:10The '80s nightclub.
0:19:10 > 0:19:15Nice to see you again. You were obviously very good yesterday.
0:19:15 > 0:19:18Shooting location for Groove Train.
0:19:18 > 0:19:21Congratulations, well done for making the cut. So loads of energy.
0:19:21 > 0:19:24Big smiles and let's make a video!
0:19:24 > 0:19:29Picked for an on-screen performance, refrigeration entrepreneur Azhar.
0:19:29 > 0:19:33- Azhar? You don't very happy.- Pardon? - You don't look very happy.
0:19:33 > 0:19:36Those shorts look a bit small to me.
0:19:36 > 0:19:38- Just a little bit, I think. - It's very '80s.
0:19:40 > 0:19:42You need to sort the shorts out, seriously.
0:19:42 > 0:19:47- You look really good. - Mate, that looks the business!
0:19:47 > 0:19:50Appointed to direct, Jade.
0:19:50 > 0:19:52We'll do the introduction with you.
0:19:52 > 0:19:55That's fine. That's on his own, but with these guys behind him.
0:19:55 > 0:19:58- What's your role, Adam? - I'm choreographer.- Right.
0:19:58 > 0:20:01And, everyone quiet - go.
0:20:01 > 0:20:03Do you want to keep fit but most of all have fun?
0:20:03 > 0:20:06Burn up to 300 calories?
0:20:06 > 0:20:08Shorts are a little bit tight for my personal liking.
0:20:08 > 0:20:11To be honest, I wouldn't usually do this on a normal gym,
0:20:11 > 0:20:13but the product itself is a niche product.
0:20:13 > 0:20:15It is unique, it's a risk.
0:20:15 > 0:20:18But it's a risk that could pay off and obviously could be
0:20:18 > 0:20:20financially rewarding.
0:20:21 > 0:20:22Can I suggest an idea?
0:20:22 > 0:20:25When I say "Welcome to the Groove Train,"
0:20:25 > 0:20:27- you fade in a spinning ball, maybe? - We'll do that in editing.
0:20:27 > 0:20:31I need to be involved in all this conversation, guys.
0:20:31 > 0:20:34- This is the conversation. - Right, OK.- There you go.
0:20:34 > 0:20:39So, that'd your introduction? So rather than everyone speak all at once.
0:20:39 > 0:20:41That's what it is.
0:20:41 > 0:20:43Everybody quiet, please!
0:20:43 > 0:20:46I'm not really sure what Adam's role is today.
0:20:46 > 0:20:50It must be hard because he just keeps telling everyone to smile
0:20:50 > 0:20:51and they're doing well.
0:20:51 > 0:20:53So, dancers, nice and relaxed. Dead easy.
0:20:53 > 0:20:55Exactly what we did before.
0:20:55 > 0:20:56Loads of energy.
0:20:56 > 0:20:59Quite annoying, really. But let's get on with it.
0:20:59 > 0:21:01# What a feeling You all know this one... #
0:21:04 > 0:21:062pm.
0:21:06 > 0:21:10In full swing, the Beat Battle promo.
0:21:12 > 0:21:13One, two, three, four.
0:21:13 > 0:21:17A DVD would normally have the instructor facing the camera.
0:21:17 > 0:21:22- But you're just wanting to show a class being taught.- As it would be delivered in a class.
0:21:22 > 0:21:24- It should be me facing them. - Yeah, OK. Thank you. OK?
0:21:24 > 0:21:29- When you're actually teaching them, they see when you go forward.- No.
0:21:29 > 0:21:33- No, you usually...- Teach them like this?- Can we agree on that now?
0:21:33 > 0:21:37- That's not what we discussed. - You've said it three times now.
0:21:37 > 0:21:41In my experience, these sort of tasks where cameras are involved
0:21:41 > 0:21:43always end up in a squabble.
0:21:43 > 0:21:47- Like I have tried to explain, that first...- Right, I'm sorry. - You keep repeating it.
0:21:47 > 0:21:54And I can begin to see fissures appearing in the closely woven team.
0:21:54 > 0:21:56You have just done that from a different angle.
0:21:56 > 0:21:58That's what a mean. I want it from this angle.
0:21:58 > 0:22:02- Laura? Get on.- I was just waiting on you.- That's cool.
0:22:04 > 0:22:07The working relationship today started off a little bit icy.
0:22:07 > 0:22:10I think Duane came with a storyboard and a plan
0:22:10 > 0:22:15and then he was getting quite frustrated just with myself and Nick having an opinion.
0:22:15 > 0:22:20I disagree but it doesn't mean... As you say, one person leads it. I am happy to go with it.
0:22:20 > 0:22:24I feel like everything's being questioned and it's just making it increasingly difficult.
0:22:24 > 0:22:27I don't feel like we're working together, if I'm honest.
0:22:27 > 0:22:31To be honest with you, I've taken a step back and I'll just let him get on with it.
0:22:31 > 0:22:34And cut. Well done, guys. I believe that's a wrap!
0:22:34 > 0:22:36CHEERING AND APPLAUSE
0:22:36 > 0:22:39North London.
0:22:40 > 0:22:46At the office of a fitness DVD company, Beat Battle gets branded.
0:22:46 > 0:22:52Our poster, we're wanting something quite kind of graffiti, like, you know, quite edgy.
0:22:54 > 0:22:59- I'm very happy, I am very happy with what we've got here. - Right decisions again today.
0:22:59 > 0:23:03Next job - decide what to charge for rights to their class...
0:23:03 > 0:23:07We want to know how much it costs, what discount they'll get for the year
0:23:07 > 0:23:10and if they book it into more clubs that's what they'll get.
0:23:10 > 0:23:13..and rehearse tomorrow's pitch.
0:23:13 > 0:23:16My name is Ricky Martin. I am here today on behalf of Team Sterling.
0:23:16 > 0:23:19We've tasked ourselves with the objective of coming up with
0:23:19 > 0:23:21a unique fitness regime.
0:23:21 > 0:23:24It was really good to get a chance to pretty much role-play it
0:23:24 > 0:23:26with the girls as well, to put ourselves in that situation.
0:23:26 > 0:23:29Because you can never be too prepared.
0:23:29 > 0:23:33We're excited to present this fresh, unique and exciting programme to you.
0:23:33 > 0:23:35'I'm leading the team.'
0:23:35 > 0:23:38And I think everybody would agree with me that it's a motivated team,
0:23:38 > 0:23:40the guys are happy, there's no falling outs.
0:23:40 > 0:23:43There is no bickering, no arguing. Everybody's really happy.
0:23:45 > 0:23:48That was so stressful for me, guys, it was really difficult.
0:23:48 > 0:23:52- There was a disagreement at every single stage.- Yep. I agree.
0:23:52 > 0:23:56- I thought, I can't even say what I want to say, cos...- Ditto. Ditto.
0:23:56 > 0:23:58I felt I couldn't say what I wanted to say either.
0:23:58 > 0:24:02Yeah, but to be fair, if you wanted to manage the video, put yourself up for it yesterday.
0:24:02 > 0:24:04Don't turn up with all your ideas now.
0:24:04 > 0:24:07Now, that's exactly what I'm allowed to do.
0:24:07 > 0:24:10It's the same thing happening again, we have an opinion and you just don't like it.
0:24:10 > 0:24:14- No, no, no.- It is. Duane, listen, people have an opinion
0:24:14 > 0:24:15and you need to listen to them.
0:24:15 > 0:24:16I was made to feel stupid...
0:24:16 > 0:24:19- Well, you need to harden up a bit then.- I'm not soft.
0:24:19 > 0:24:21Well, I'm actually getting a bit pissed off about the fact
0:24:21 > 0:24:26that you're trying to make out that I was some sort of disruption today.
0:24:26 > 0:24:29- You were to me, to me I felt you were a disruption.- Well, fine.
0:24:29 > 0:24:32- There just wasn't time for that. - Well, fine. Good.
0:24:32 > 0:24:35OK, I've taken your point on board now, thanks very much.
0:24:35 > 0:24:39- Yeah, let's be friends on this. Shake hands guys.- I'm all for...
0:24:39 > 0:24:42- Shake hands on this. - No, look, let's not force it.
0:24:47 > 0:24:49What should we talk about?
0:24:55 > 0:24:58On the other team, nearing the end of its journey...
0:24:58 > 0:25:00'Lose up to 300 calories,
0:25:00 > 0:25:03'improve stamina and tone muscle...'
0:25:03 > 0:25:04..Groove Train.
0:25:04 > 0:25:08We're going to have to finish "welcome to the Groove Train" as a close-up.
0:25:10 > 0:25:12And one unhappy passenger.
0:25:12 > 0:25:15I don't understand why it's in and out so quick,
0:25:15 > 0:25:19I believed it was going to pan out, whereas it's like boom, boom!
0:25:19 > 0:25:23Do we have any proper slow panning out?
0:25:23 > 0:25:26Apparently Jade's the creative one in the group.
0:25:26 > 0:25:28I personally haven't witnessed anything,
0:25:28 > 0:25:31all she creates is problems.
0:25:31 > 0:25:35Can we just try this first cos we can add that pan-out to this.
0:25:35 > 0:25:36Have we got any panning out though?
0:25:36 > 0:25:38She doesn't shout me down, no-one could do that,
0:25:38 > 0:25:41but she just doesn't listen.
0:25:41 > 0:25:45I don't know whether she's thick or deaf,
0:25:45 > 0:25:49but I'm really struggling at working with her today.
0:25:53 > 0:25:55Next door, the fight for Beat Battle goes on.
0:25:55 > 0:25:58What's the next part? So as Laura's turned round
0:25:58 > 0:26:01- it's like she's giving the instructions to warm up, yeah?- Yeah.
0:26:01 > 0:26:04- I feel like you both disagree. - We do, but you know that.
0:26:04 > 0:26:07I do feel like if I could have just thrown the team off
0:26:07 > 0:26:10and done it myself, at some points I really wanted to do that.
0:26:10 > 0:26:14I was just sick and tired of fighting with them all day, I just wanted to get the result.
0:26:14 > 0:26:18OK, and then it'll be a logo screen which will be Beat Battle.
0:26:18 > 0:26:21But they've got a really good video and I'm really happy with it.
0:26:21 > 0:26:24- Have you got something to say?- No.
0:26:24 > 0:26:27- Go on, I want to hear it.- I don't have anything to say.
0:26:36 > 0:26:377am.
0:26:41 > 0:26:44Today both teams must pitch their fitness-class concept
0:26:44 > 0:26:47to three health-club chains.
0:26:50 > 0:26:55The team offered the most money for licences to run its class will win.
0:26:55 > 0:26:59I really believe we've got a good product, we've come up with
0:26:59 > 0:27:00a really good idea.
0:27:00 > 0:27:03The video could be the make-or-break of however good the product is.
0:27:03 > 0:27:06If the video doesn't sell it, it might not work.
0:27:07 > 0:27:13First team into top fitness chain Virgin Active, Beat Battle.
0:27:13 > 0:27:15Pitching, project manager Ricky.
0:27:15 > 0:27:18Good morning, thank you very much for your time.
0:27:18 > 0:27:22My name is Ricky Martin, and we've come up with a new concept, a new class called Beat Battle.
0:27:22 > 0:27:25'Hi, let me introduce you to Beat Battle,'
0:27:25 > 0:27:29a brand new exercise class combining martial arts and dance.
0:27:29 > 0:27:32It's going to help tone and tighten, help with core stability,
0:27:32 > 0:27:35but most importantly it's fun!
0:27:35 > 0:27:37Let's go!
0:27:37 > 0:27:40Five, six, seven, eight!
0:27:40 > 0:27:43Beat Battle is a unique combination of dance and mixed martial arts.
0:27:43 > 0:27:46Get fit, have fun and burn calories.
0:27:46 > 0:27:49Beat Battle, fight to the music.
0:27:51 > 0:27:54We're extremely excited about this new class,
0:27:54 > 0:27:57we feel like it is innovative, we feel like it is fun,
0:27:57 > 0:28:01and for us it's about making the product right so it works for you and works with us.
0:28:01 > 0:28:03Lastly, I'd like to discuss the pricing.
0:28:03 > 0:28:05I never like to discuss that first because for me
0:28:05 > 0:28:08it's about fitness and it's about fun,
0:28:08 > 0:28:11but we've come up with an extremely generous pricing strategy
0:28:11 > 0:28:15which would be, on a monthly basis, £45 per month for the class.
0:28:18 > 0:28:21If you wanted to take it for a yearly basis, we'd offer you
0:28:21 > 0:28:25an even better deal which would give you two months free.
0:28:25 > 0:28:29You say this product is unique, have you had a look at what else is out there?
0:28:29 > 0:28:32We did have a look at other classes, we looked at things like Zumba, things like boxercise.
0:28:32 > 0:28:36Very different to boxercise because there's the dance element and it involves
0:28:36 > 0:28:39a lot more of your knees and elbows than just your fists.
0:28:39 > 0:28:43Looking at the quick demo it looks very similar to me.
0:28:45 > 0:28:47ALL: Thank you very much. Thank you very much.
0:28:51 > 0:28:53We need to learn about the things they asked for our next pitches.
0:28:53 > 0:28:56Things about the concept and idea.
0:28:56 > 0:28:59We could show more moves and show more elbows.
0:29:03 > 0:29:05Look, it's a shame, he loves his wrestling...
0:29:05 > 0:29:07I think he goes out a bit brash, sort of like, "Hey, guys,"
0:29:07 > 0:29:12I can see him doing that quite well but at the end of the day it's about the product.
0:29:12 > 0:29:15And I believe we've got a good product.
0:29:19 > 0:29:24- First for Stephen and his team, the UK's biggest chain.- Morning.
0:29:24 > 0:29:26Fitness First.
0:29:26 > 0:29:32We're here today to present to you a fantastic fitness class that exists nowhere else in your marketplace.
0:29:32 > 0:29:34We'll bring the fun back into fitness.
0:29:34 > 0:29:37Please allow me to present Groove Train.
0:29:38 > 0:29:41Do you want to keep fit but most of all have fun?
0:29:41 > 0:29:46Burn up to 300 calories? Improve stamina and tone muscle?
0:29:46 > 0:29:51This is the top-to-toe retro express workout about to sweep the nation.
0:29:51 > 0:29:56Welcome to the Groove Train. The dancefloor entrance.
0:29:56 > 0:29:59Working the shoulders, back and hamstrings.
0:29:59 > 0:30:03The hula hoop, working the core abdominal area.
0:30:06 > 0:30:11The groove press, working the chest, bis and tris.
0:30:11 > 0:30:16The groove swing, working that whole abdominal area.
0:30:16 > 0:30:18# What a feeling! #
0:30:18 > 0:30:21Top-to-toe express in only 30 minutes.
0:30:21 > 0:30:24It looks like you had loads of fun making that video.
0:30:24 > 0:30:28So, do you want to talk about the package?
0:30:28 > 0:30:29Obviously as this is a new workout class,
0:30:29 > 0:30:32we're all very excited about it and hopefully you guys are too,
0:30:32 > 0:30:37so we priced it accordingly at £35 per club on a monthly basis.
0:30:37 > 0:30:41Obviously we're aware that yourselves
0:30:41 > 0:30:44have around 143 clubs here in the UK. The pro-rata cost,
0:30:44 > 0:30:49if you wanted to take it nationwide, would be about £15,000 but, again,
0:30:49 > 0:30:52obviously wanting to work with you guys
0:30:52 > 0:30:56we would reduce that cost to £13,500.
0:30:56 > 0:31:01Bearing in mind we've got hula-hoops there and Space Hoppers, what does that do to your studio capacity?
0:31:01 > 0:31:05You'd lose probably eight people in that class if that was the case.
0:31:05 > 0:31:07Eight people, but we can run very successful 30-minute
0:31:07 > 0:31:11functional classes with 30 people and no kit.
0:31:11 > 0:31:15Would every participant need a Space Hopper?
0:31:15 > 0:31:19As part of the licence agreement you would be supplied with the kit.
0:31:19 > 0:31:22Where would we keep them all?
0:31:22 > 0:31:26The lady on the right scared the life out of me!
0:31:26 > 0:31:29I think the main concerns from their point of view was
0:31:29 > 0:31:31space in terms of the balls, but there are many gyms with
0:31:31 > 0:31:33twist balls, which are very similar to Space Hoppers -
0:31:33 > 0:31:36without the ears basically - no problem.
0:31:41 > 0:31:44Next, for Ricky's team,
0:31:44 > 0:31:47a fast-expanding low-cost fitness chain.
0:31:47 > 0:31:51Good afternoon, thank you very much for your time for meeting with us.
0:31:51 > 0:31:53But this time it's live.
0:31:53 > 0:31:56So we're going to demonstrate one of the routines
0:31:56 > 0:31:59with our presenter in the video, Laura.
0:32:01 > 0:32:04You don't need to be an expert in dance or martial arts.
0:32:04 > 0:32:07I personally wouldn't just go to a martial arts class or anything
0:32:07 > 0:32:12so to be able to incorporate that into a dance class, it's offering something a little bit different.
0:32:12 > 0:32:15We do have another volunteer, Duane.
0:32:15 > 0:32:17So I'm going to demonstrate the super punch.
0:32:19 > 0:32:21Oh, sorry, got that wrong!
0:32:25 > 0:32:29As he holds it he'd tuck in all that core area there to keep it tight.
0:32:29 > 0:32:33I think that's enough, I know you're struggling there!
0:32:33 > 0:32:36The idea of that move is to keep it as true to the mixed martial arts.
0:32:36 > 0:32:40I do think it'll appeal to a much wider audience in our market.
0:32:40 > 0:32:42Thank you.
0:32:42 > 0:32:45- Thought it went awesome. - Well done, Ricky.
0:32:47 > 0:32:49They keep on asking us questions about stock
0:32:49 > 0:32:50and it's doing my head in.
0:32:50 > 0:32:53You're definitely not talking £120 a club.
0:32:53 > 0:32:562,000 Space Hoppers made out of rubber?
0:32:58 > 0:33:01Next to pitch, Stephen's team.
0:33:01 > 0:33:04How much does all that kit come to for one person,
0:33:04 > 0:33:09so one skipping rope, one hula hoop, one hopper, how much?
0:33:09 > 0:33:13In terms of costings, the Space Hopper, cost price would be £2.
0:33:13 > 0:33:17The hoop itself would be £1 and the skipping rope would be 50p.
0:33:18 > 0:33:21They've got themselves in a real mess over this offer of free equipment.
0:33:21 > 0:33:25Firstly, the gyms cannot understand how this works in their business model,
0:33:25 > 0:33:28and now they're pulling prices, literally, out of the air.
0:33:31 > 0:33:34The last hit for Beat Battle.
0:33:34 > 0:33:37Beat Battle - fight to the music.
0:33:37 > 0:33:39Thank you very much for watching.
0:33:39 > 0:33:43Do you think there's a big enough differentiator between typical dance class...
0:33:43 > 0:33:47At the moment you've got your options of either going to a dance class or a combat class.
0:33:47 > 0:33:50Personally, I look at them both and I wouldn't know what to choose.
0:33:50 > 0:33:52I think this would be your... You'd be in the middle.
0:33:52 > 0:33:53I mean, if you look at the markets,
0:33:53 > 0:33:56the martial arts industry in the last 12 months
0:33:56 > 0:33:58has gone from 28% to 39% of people signing up,
0:33:58 > 0:34:01the dance in the last two years has increased by 103%.
0:34:01 > 0:34:05So for people wanting to get into these markets the demand is there
0:34:05 > 0:34:07and it would complement what you've already got.
0:34:07 > 0:34:10Thanks for that. That's a good answer, by the way.
0:34:13 > 0:34:16I don't think we really used the props at all in your pitch.
0:34:16 > 0:34:18We've got the props, let's use them.
0:34:18 > 0:34:21Would you even maybe have you sitting on the balls?
0:34:21 > 0:34:23Let's not go too far.
0:34:25 > 0:34:28Still sporting their retro kit...
0:34:28 > 0:34:32OK, with the hoop, you're going round. Not as easy as it looks, excuse me.
0:34:33 > 0:34:36..last stop for Groove Train.
0:34:36 > 0:34:38OK, if you want to throw in Saturday Night Fever you can,
0:34:38 > 0:34:43and they absolutely love it, so there's a fun element to that.
0:34:43 > 0:34:47All the props that you see before you today will be included within the licence,
0:34:47 > 0:34:49so your clubs will be supplied with the balls, the hoops
0:34:49 > 0:34:50and the skipping ropes.
0:34:50 > 0:34:53In terms of our target market, we would specifically target it
0:34:53 > 0:34:56towards the female market of all ages and ability levels.
0:34:56 > 0:34:58Is this not really a kids' class
0:34:58 > 0:35:01that you're trying to dress up as an adult class?
0:35:01 > 0:35:04In terms of its practicality for children,
0:35:04 > 0:35:06it would 100% work.
0:35:06 > 0:35:08You know, as soon as I got on a hopper I thought,
0:35:08 > 0:35:11"This is great fun." It breaks...you know...
0:35:11 > 0:35:12- All boundaries.- Yeah, absolutely.
0:35:15 > 0:35:16Fast footwork over...
0:35:18 > 0:35:20..figures to Lord Sugar.
0:35:22 > 0:35:24Next work-out...
0:35:26 > 0:35:28..the boardroom.
0:35:38 > 0:35:42You can go through to the boardroom now.
0:36:00 > 0:36:02Good afternoon.
0:36:02 > 0:36:04ALL: Good afternoon, Lord Sugar.
0:36:04 > 0:36:07Right, well, the point of this is,
0:36:07 > 0:36:09there's a lot of money to be made
0:36:09 > 0:36:12in the licensing to these fitness centres.
0:36:12 > 0:36:15£60-odd million one company makes, in licensing alone.
0:36:15 > 0:36:19The whole thrust of the exercise was to come up with something special,
0:36:19 > 0:36:24a new trend of some kind, yeah?
0:36:24 > 0:36:28So I think we'll start off with Sterling.
0:36:28 > 0:36:31- Ricky, you were the project manager, yep?- Yes, I was, Lord Sugar.
0:36:31 > 0:36:33We quickly came up with the concept
0:36:33 > 0:36:35of mixing two popular trends,
0:36:35 > 0:36:39which is mixed martial arts with dance.
0:36:39 > 0:36:43- So you had two completely different types of...- Which was the idea.
0:36:43 > 0:36:44There's concepts on the marketplace
0:36:44 > 0:36:46where you can do dance or combat in the gym,
0:36:46 > 0:36:48but to mix the two together is quite a unique concept.
0:36:48 > 0:36:53So you ended up with something like a punch-up in the disco, then?
0:36:53 > 0:36:58- There's probably a nicer way to put it, but along those lines. - Who kind of crafted the video?
0:36:58 > 0:37:02The video, actually Duane quite gladly put himself forward.
0:37:02 > 0:37:04Do you know anything about making videos?
0:37:04 > 0:37:07Yeah, I put together a promotional video myself
0:37:07 > 0:37:09for an idea that I had a couple of years back.
0:37:09 > 0:37:11Directed it all right, Laura?
0:37:11 > 0:37:13Yeah, in the end we ended up with something...
0:37:13 > 0:37:15Did you have any input into the production of the video?
0:37:15 > 0:37:18Erm, Duane kind of took the lead on the directing of the video.
0:37:18 > 0:37:20There was a bit of confusion, wasn't there?
0:37:20 > 0:37:22Do you think Duane might have lost his way slightly?
0:37:22 > 0:37:26Erm, well, we just wanted to bring our ideas to the table as well,
0:37:26 > 0:37:29- so the time constraint...- Who was in charge of making the video? - Duane.
0:37:29 > 0:37:31Let's have a look at this video.
0:37:31 > 0:37:32SONG: "Moves Like Jagger"
0:37:32 > 0:37:34'Hi, let me introduce you to Beat Battle,
0:37:34 > 0:37:37'a brand-new exercise class combining martial arts and dance.
0:37:37 > 0:37:40'It's going to help tone and tighten,
0:37:40 > 0:37:42'help with core stability,
0:37:42 > 0:37:44'weight loss, but most importantly, it's fun.
0:37:44 > 0:37:45'Let's go!
0:37:45 > 0:37:47'Five, six, seven, eight...'
0:37:47 > 0:37:52'Beat Battle is a unique combination of dance and mixed martial arts.
0:37:52 > 0:37:54'Get fit, have fun and burn calories.
0:37:54 > 0:37:57'Bop - for endurance.
0:37:57 > 0:38:01'Scissor-kick - will help with weight loss and flexibility.
0:38:01 > 0:38:05'Double-punch - for lean muscle.
0:38:05 > 0:38:09'Or, to help with your posture, the Super-punch.
0:38:09 > 0:38:11'And most importantly, have fun.
0:38:11 > 0:38:13'Beat Battle - fight to the music.'
0:38:13 > 0:38:15Good.
0:38:15 > 0:38:20And then I gave you three fitness centres to pitch to.
0:38:20 > 0:38:22Who did the main pitches?
0:38:22 > 0:38:24I led all three pitches, Lord Sugar.
0:38:24 > 0:38:25Do a good job?
0:38:25 > 0:38:27ALL: Yes.
0:38:27 > 0:38:29OK. How do you think you did?
0:38:29 > 0:38:31We got some very good buying signals, I thought,
0:38:31 > 0:38:34particularly from the Fitness First chain, and also from Pure Gym.
0:38:34 > 0:38:36All right. OK.
0:38:36 > 0:38:38All right, Phoenix, who was the team leader?
0:38:38 > 0:38:41- That was myself, Lord Sugar. - And, if I remember rightly,
0:38:41 > 0:38:43- you're in this business?- Yeah.
0:38:43 > 0:38:45Well, I've often said in this boardroom
0:38:45 > 0:38:48that the team leader should be the person that actually comes from it.
0:38:48 > 0:38:52Who's better to lead you than somebody who knows about it? So how did you get on?
0:38:52 > 0:38:55We came up with "retro" as an overall trend, or overall theme.
0:38:55 > 0:38:59The idea being that we actually know pretty much all there is to know
0:38:59 > 0:39:00with regards to martial art and dance,
0:39:00 > 0:39:02because they're out there at the moment,
0:39:02 > 0:39:05and tried to get a completely alternative view.
0:39:05 > 0:39:09Right. Who was the kind of... choreographer of it, then?
0:39:09 > 0:39:11- That was myself. - No, no, in terms of the sequence.
0:39:11 > 0:39:13Oh, sorry, I thought...
0:39:13 > 0:39:15I was fast-forwarding then.
0:39:15 > 0:39:18I was at the photo... The video shoot. Sorry, Lord Sugar.
0:39:18 > 0:39:21Right, so who actually crafted the moves and all that stuff?
0:39:21 > 0:39:23I crafted... Well, we worked together.
0:39:23 > 0:39:25I ensured the exercises were right.
0:39:25 > 0:39:29- So who was the director of the video?- I was the director. - And what was...
0:39:29 > 0:39:31You were getting a bit excited then.
0:39:31 > 0:39:35- What was your participation? - I was the choreographer, Lord Sugar.
0:39:35 > 0:39:38And frustrated director, I think.
0:39:38 > 0:39:40Erm, yeah, we had a few ups and downs.
0:39:40 > 0:39:43Erm, but we got there in the end.
0:39:43 > 0:39:44Let's have a look at it, shall we?
0:39:44 > 0:39:46Thank you.
0:39:46 > 0:39:50'Do you want to keep fit, but most of all, have fun? Burn up to 300 calories?
0:39:50 > 0:39:53'Improve stamina and tone muscle?
0:39:53 > 0:39:56'This is a top-to-toe, retro, express work-out
0:39:56 > 0:39:58'about to sweep the nation.
0:39:58 > 0:40:00'Welcome to the Groove Train.
0:40:00 > 0:40:02'The Dance For Endurance -
0:40:02 > 0:40:05'working the shoulders, back and hamstrings.'
0:40:05 > 0:40:08MUSIC: "Flashdance... What A Feeling" by Irene Cara
0:40:08 > 0:40:12'Adam Abs - working the abdominal area.
0:40:15 > 0:40:18'The Hula Hoop - working the core abdominal area.
0:40:23 > 0:40:28'The Funky Squat - let's work those hamstrings.
0:40:28 > 0:40:29'The Groove Train -
0:40:29 > 0:40:32'working that core abdominal area.
0:40:35 > 0:40:39'So if you're looking to keep fit, have fun, or lose weight,
0:40:39 > 0:40:41'it's time to get on the Groove Train -
0:40:41 > 0:40:46'the top-to-toe express workout in only 30 minutes.'
0:40:46 > 0:40:50Right. Am I missing the point here? Is that "in" then, at this moment?
0:40:50 > 0:40:53It is very much "in", Lord Sugar, at the moment.
0:40:53 > 0:40:57OK, who done the pitches to the three companies?
0:40:57 > 0:40:59That was myself, Lord Sugar.
0:40:59 > 0:41:02I heard from Karren that you made some offers
0:41:02 > 0:41:05which didn't stack up from a financial point of view.
0:41:05 > 0:41:08Yes, as part of the licensing agreement
0:41:08 > 0:41:12they would obviously initially require the equipment -
0:41:12 > 0:41:14the Space Hoppers, skipping rope and the hoop.
0:41:14 > 0:41:17- Who's going to supply that? - We would supply that as part of the licensing agreement.
0:41:17 > 0:41:21Do you know how much these hoops cost and all the other things cost, do you?
0:41:21 > 0:41:23You plucked out of the air figures - Space Hoppers £2,
0:41:23 > 0:41:27skipping ropes were 50p and hula hoops were £1.
0:41:27 > 0:41:30I did ask you all to come up with some regime that loses pounds,
0:41:30 > 0:41:33I didn't expect it to be my pounds.
0:41:33 > 0:41:37If you charge someone, I don't know, 100 quid for a licence
0:41:37 > 0:41:39and those things, for example, cost £150,
0:41:39 > 0:41:45then it's a flawed business model, is it not?
0:41:45 > 0:41:46There was a healthy profit.
0:41:46 > 0:41:51If we were to sell the annual licences there was a very healthy profit.
0:41:51 > 0:41:53All right, well, let's...
0:41:53 > 0:41:57Shall we see how we got on with these three people... Erm...
0:41:57 > 0:42:02Nick, Team Sterling with Fitness First?
0:42:02 > 0:42:04Right. Well, they didn't want to license it.
0:42:04 > 0:42:07But they did see the potential.
0:42:08 > 0:42:10And, interestingly,
0:42:10 > 0:42:14are prepared to pay a one-off fee to develop the product with you.
0:42:16 > 0:42:19How much?
0:42:19 > 0:42:20Five grand.
0:42:22 > 0:42:25Karren, the same people?
0:42:25 > 0:42:28Hated it. No orders.
0:42:30 > 0:42:33Erm, Nick, on the Pure Gym?
0:42:33 > 0:42:35Well, now...
0:42:35 > 0:42:39they were prepared to take licences at £45 per month,
0:42:39 > 0:42:44but only on a three-month trial basis across all 22 clubs.
0:42:45 > 0:42:50So that gave you sales of £2,970.
0:42:50 > 0:42:53And the same people, Karren, for Phoenix?
0:42:53 > 0:42:54Didn't like it. No orders.
0:42:58 > 0:43:01Erm, and now, Nick, for you on Virgin?
0:43:03 > 0:43:04That's a zero.
0:43:07 > 0:43:11- And, Karren, Phoenix, for Virgin? - Didn't like it. Erm...
0:43:11 > 0:43:17Well, didn't like it for the target market that you were offering at.
0:43:17 > 0:43:19But did like it for the family market,
0:43:19 > 0:43:21with the Space Hopper and the hula hoops.
0:43:21 > 0:43:23Mum can go with child
0:43:23 > 0:43:25and that really fits in with their family themes.
0:43:25 > 0:43:26Erm...
0:43:26 > 0:43:29So they've offered £17.50 per month
0:43:29 > 0:43:33for a licence for a six-month trial
0:43:33 > 0:43:37across 122 clubs.
0:43:37 > 0:43:43Making a total licence order of £12,810.
0:43:43 > 0:43:44HE EXHALES
0:43:46 > 0:43:49Right. Well, whichever way you look at it,
0:43:49 > 0:43:57£12,810 is playing £7,970.
0:43:57 > 0:44:01So, Team Phoenix, you seem to have pulled it off.
0:44:01 > 0:44:05I think you was lucky that you had someone who's in the business.
0:44:05 > 0:44:08I'm not so sure you were so lucky with the choreographer,
0:44:08 > 0:44:11but that's another story.
0:44:11 > 0:44:12Right.
0:44:12 > 0:44:15You're off to an exclusive London spa
0:44:15 > 0:44:20where you're going to enjoy yourself with massages and various treatments.
0:44:20 > 0:44:24All right, have a good time. I'll see you all on the next task.
0:44:24 > 0:44:25THEY LAUGH
0:44:32 > 0:44:37Well, go off now and I'll see you back here shortly
0:44:37 > 0:44:40and we'll discuss it in a little more detail, OK?
0:44:48 > 0:44:52- Wow, look at this, guys!- Look at this!- Not bad, is it?- Lovely.
0:44:52 > 0:44:53This is what you get for winning a task.
0:45:00 > 0:45:04- This is the life, innit? Could get used to this.- Yeah!
0:45:04 > 0:45:06It came off, you know? We're at the health spa,
0:45:06 > 0:45:10they're in the boardroom, so another win for Team Phoenix.
0:45:10 > 0:45:11Leading the team to a victory
0:45:11 > 0:45:14in my industry feels absolutely fantastic.
0:45:14 > 0:45:16It was quite a stressful boardroom, but now - amazing.
0:45:16 > 0:45:19If there was ever a taste of success, this was it.
0:45:19 > 0:45:22What do you reckon, Steve?
0:45:22 > 0:45:25SNORING
0:45:40 > 0:45:41I'm shocked.
0:45:41 > 0:45:44- I'm absolutely shocked. - Disappointed.
0:45:44 > 0:45:46The way I see it, from the feedback,
0:45:46 > 0:45:49everything they saw, some parts weren't professional enough
0:45:49 > 0:45:51or needed further development.
0:45:51 > 0:45:52The product wasn't good enough.
0:45:52 > 0:45:56Unfortunately, for Ricky, the buck might stop with him.
0:45:56 > 0:45:58It will be a hard decision if that is it.
0:45:58 > 0:46:00He's managed this team very well
0:46:00 > 0:46:03and, you know, I was impressed with him.
0:46:03 > 0:46:05We'll have to wait until we get back in there to find out
0:46:05 > 0:46:08- where the problem actually lies. - But I'm so gutted.
0:46:08 > 0:46:10I'm really, really gutted.
0:46:10 > 0:46:12I think we've been cheated, if I'm honest.
0:46:12 > 0:46:15It's not going to be nice in the boardroom now.
0:46:15 > 0:46:18Normally, there is a person that can take responsibility.
0:46:18 > 0:46:21There was difficulties getting video shots,
0:46:21 > 0:46:24but the video wasn't what failed the task.
0:46:24 > 0:46:25I feel that...it's just tough.
0:46:25 > 0:46:29- I'm standing by the fact I don't think it went wrong.- It did, though.
0:46:29 > 0:46:31We did lose.
0:46:39 > 0:46:43PHONE RINGS
0:46:45 > 0:46:48Can you send the candidates in, please?
0:47:06 > 0:47:11The headline here is that everyone says, "Yes, a good idea,
0:47:11 > 0:47:13"but not executed, erm, properly."
0:47:13 > 0:47:17- They said "watered down", the dance. - So it looks pretty...
0:47:17 > 0:47:21samey as things that are on the market. Ricky...
0:47:21 > 0:47:29- you, Jenna and Laura developed the routine.- We did, yes.
0:47:29 > 0:47:33So if you had this idea of the martial arts in this,
0:47:33 > 0:47:36surely part and parcel of developing the routine, you would have actually
0:47:36 > 0:47:41put your hallmark on it and said, "I want to see more martial arts"?
0:47:41 > 0:47:45All of the sequences had martial arts elements. They were very, very clear.
0:47:45 > 0:47:48Where the dilution has gone is, when they went on the video,
0:47:48 > 0:47:50all we saw was dancing. We didn't see a lot of knees,
0:47:50 > 0:47:53we didn't see the elbows and the combat element was missed
0:47:53 > 0:47:57in the videoing and I would have to look at the responsibility there
0:47:57 > 0:48:01to be with yourself, because you took the sequences into that room and pushed them through
0:48:01 > 0:48:04and it was clear your bias was more towards the dance.
0:48:04 > 0:48:09Ricky, I don't agree. We very much wanted to combine dance and martial arts
0:48:09 > 0:48:12- and it was agreed dance would feature.- I'm saying, dance did feature,
0:48:12 > 0:48:14but didn't show Beat Battle.
0:48:14 > 0:48:18I'm going to be totally honest. You did a fabulous job, Laura...
0:48:18 > 0:48:22I'm not liking the way this is going, to be honest, because...
0:48:22 > 0:48:24- Let's see where it goes. - I'd like to speak first,
0:48:24 > 0:48:30because, and you can't deny this, I did say I thought you should throw
0:48:30 > 0:48:36- some more different kicks and stuff in. Laura felt that more dance moves should go in.- No, I didn't.
0:48:36 > 0:48:40- Each sequence...- I'm not having a go at you.- It sounds like you are.
0:48:40 > 0:48:44- See, the thing is, your video was your shop window.- Yep.
0:48:44 > 0:48:48- That was your selling tool.- OK. - And that's where the negative comments have come from.
0:48:48 > 0:48:50- Yeah.- Erm, Duane,
0:48:50 > 0:48:54- you were responsible for producing the video.- Absolutely, definitely.
0:48:54 > 0:48:57- I did take the lead on the video. - In fairness to the video,
0:48:57 > 0:49:00- I think it did show all the major moves.- It absolutely did
0:49:00 > 0:49:04- and everything that was featured... - So why didn't they buy it?
0:49:04 > 0:49:08Guys, you're missing the point. It showed all of the moves,
0:49:08 > 0:49:11but it cut out some of the key bits of the combat element
0:49:11 > 0:49:16- and that's why the people didn't buy the licence.- Down to the editing? - The videoing and editing, correct.
0:49:16 > 0:49:19Can I ask you a question? When you compare your video
0:49:19 > 0:49:23to Phoenix's video, don't you think yours looks a bit dull?
0:49:23 > 0:49:26- I also think the other one looks very cheesy.- Yeah.
0:49:26 > 0:49:30- I'd be much more inclined to go to the one that we presented. - I think you're missing the point.
0:49:30 > 0:49:36- It might have been a bit cheesy, but that's why they bought it.- Yeah.
0:49:36 > 0:49:38Can I just go over the pricing?
0:49:38 > 0:49:43- A lot of comments from people here that it was a bit expensive.- OK.
0:49:43 > 0:49:47I'll take responsibility for the pricing. I was part of that team.
0:49:47 > 0:49:52- Do you know what these other people did, really?- I would be keen to hear a little more from Nick.
0:49:52 > 0:49:56I did some of the editing. We had quite a few rifts in the group.
0:49:56 > 0:50:00That day, I brought the team together quite well.
0:50:00 > 0:50:08Listen, Ricky, you have to make a decision as to which two people you're going to bring back here.
0:50:08 > 0:50:12I'm looking to bring back Duane with me, for the downfall of the video,
0:50:12 > 0:50:17- and I'm looking to bring back Laura, as well, for the dilution of the combat.- Mm-hm.
0:50:17 > 0:50:21- The other three of you go back to the house, yeah?- Thank you.
0:50:26 > 0:50:28HE EXHALES
0:50:28 > 0:50:32I'm going to have a chat, with Nick, in particular,
0:50:32 > 0:50:35because he was with you all the time,
0:50:35 > 0:50:39so step outside for a while and I'll call you back shortly.
0:50:39 > 0:50:41Thank you, Lord Sugar.
0:50:44 > 0:50:47- LORD SUGAR:- Do you think the pricing was the killer?
0:50:47 > 0:50:49No, I don't think the pricing was the issue,
0:50:49 > 0:50:54- because if they loved the product and didn't like the price, they'd negotiate it down.- Mmm.
0:50:54 > 0:50:58The unanimous, sort of, reaction of the health clubs to Ricky's pitch
0:50:58 > 0:51:00was that he was good.
0:51:01 > 0:51:04They just didn't much care for the video.
0:51:04 > 0:51:09And Duane, is it his responsibility for the poor editing? Is it Laura?
0:51:09 > 0:51:14It would be true to say that Laura delivered the moves,
0:51:14 > 0:51:17but on the other hand, Duane directed them.
0:51:17 > 0:51:18Mm.
0:51:21 > 0:51:23'Send the three of them in, please.'
0:51:23 > 0:51:25'Yes, Lord Sugar.'
0:51:31 > 0:51:38Ricky, I have to say, the people that actually contributed the most
0:51:38 > 0:51:41are the ones that you have chosen to bring in.
0:51:41 > 0:51:46- And it may be the ones that did the least get away with it.- Yes.
0:51:46 > 0:51:52- Yes?- I think the observation is correct, but I have to consider if the job was done correctly.
0:51:52 > 0:51:56Perhaps you can tell me, then, why you brought Laura back?
0:51:56 > 0:51:59OK, I brought Laura back because, listening to the feedback,
0:51:59 > 0:52:03Laura's element was focused more on the dance and less on the combat.
0:52:03 > 0:52:08I was very clear that it's not a dance video, we do need the combat elements, and unfortunately...
0:52:08 > 0:52:13- OK. Laura, did you do every single sequence that you were asked to do?- Yes.
0:52:13 > 0:52:16Lord Sugar, this is risky, but Laura shouldn't be here.
0:52:16 > 0:52:20- She came and delivered. She contributed.- But you must see she was the person
0:52:20 > 0:52:24who brought the sequencing across to you and was responsible in ensuring the message was clear.
0:52:24 > 0:52:27She was the messenger of the moves that you all put together.
0:52:27 > 0:52:29If you didn't like the moves, you should have said in the beginning.
0:52:29 > 0:52:32The moves weren't displayed adequately.
0:52:32 > 0:52:35They were named incorrectly and they weren't edited right,
0:52:35 > 0:52:39so the reason I brought Laura in is because the message we put together
0:52:39 > 0:52:44- in the creation did not come apparent when the video was completed. - It was your message.
0:52:44 > 0:52:49- Duane, Duane, Duane. If it's not Laura, who DO you think?- It's Ricky.
0:52:49 > 0:52:52Ricky is ultimately responsible for the failure of this task.
0:52:52 > 0:52:58Don't you think the shop window, the video, was something which you claim that you was in charge of?
0:52:58 > 0:53:00- You were the director. - Yes, I was responsible.
0:53:00 > 0:53:03There were three people with different opinions, going in different directions.
0:53:03 > 0:53:07You said you had directed and edited a fitness video previously,
0:53:07 > 0:53:10so I delegated responsibility in the correct places.
0:53:10 > 0:53:14- What I'm saying that you're doing is trying to avoid all responsibility. - You're trying to pass the buck.
0:53:14 > 0:53:18I'm having to think now, even five weeks into the process,
0:53:18 > 0:53:25of people that have the aptitude for what I'm looking for, so why do you think I should consider you?
0:53:25 > 0:53:30I know that I am rough, but I do believe there is a lot of potential there to be moulded.
0:53:30 > 0:53:33I'm very creative. I've gone out and proved myself and created and launched products before.
0:53:33 > 0:53:36What I'm hoping to do is take this opportunity to become something
0:53:36 > 0:53:40and be the best. I want to be the next big thing.
0:53:40 > 0:53:44- Who do you think should be fired for the failure of this?- I think it should be the project manager.
0:53:44 > 0:53:47He's hid away for the first few weeks, he hasn't done anything.
0:53:47 > 0:53:51I do take responsibility for the video, I'm not going to try and shy away from it.
0:53:51 > 0:53:56- I don't think he's hidden away. Why do you say that?- I don't believe he took responsibility.
0:53:56 > 0:53:59Duane, you are doing what you always do. You are getting emotionally involved
0:53:59 > 0:54:01and let your passion go in front of the facts.
0:54:01 > 0:54:05- I take responsibility.- I've taken responsibility for delegating a task to you, which you failed on.
0:54:05 > 0:54:10In fact, the man who said he could do the job underdelivered.
0:54:10 > 0:54:12Like Lord Sugar said, at least we put ourselves forward.
0:54:12 > 0:54:18If you were so concerned about the message being diluted, you should have gone to the editing.
0:54:18 > 0:54:22Ricky, can you tell me why you shouldn't be fired?
0:54:22 > 0:54:25I shouldn't be fired because I did look at everybody's skill sets,
0:54:25 > 0:54:30I did delegate it in the right places. You are only as good as your weakest team member.
0:54:30 > 0:54:34I honestly believe, with the materials I had in place to lead the three pitches,
0:54:34 > 0:54:37if I wasn't leading that, we wouldn't even have got the orders that we did.
0:54:37 > 0:54:40The feedback for the pitches were quite good. The people thought they were quite good.
0:54:40 > 0:54:46- So who should be fired today? - I would say Duane should be, for failing on the video and the editing.
0:54:46 > 0:54:49- And Duane?- I think it should be the project manager, Lord Sugar.
0:54:49 > 0:54:57Mmm. Do you know what, I think we have gone as far as we can go. I'm going to summarise.
0:54:57 > 0:55:03In summarising, I don't want any interference. I'm going to give you it as I see it, OK?
0:55:03 > 0:55:09- Erm, Laura, this is the second time for you in the final three.- Yes.
0:55:09 > 0:55:12- Last week, it was very touch and go.- Yes.
0:55:12 > 0:55:19- I did say, "I will be keeping my eyes closely upon you." - I understand that.
0:55:19 > 0:55:23- But I can't really understand what Ricky brought you back in here for.- I can't, either.
0:55:23 > 0:55:25What I'm going to say to you, Laura, is, you survive again.
0:55:25 > 0:55:29Thank you, Lord Sugar.
0:55:29 > 0:55:32Ricky, I think you brought the wrong people back in here.
0:55:32 > 0:55:37- I think that's a big lesson I have learned.- It's a lesson you've learnt.
0:55:37 > 0:55:40And that's a bad management move, that is.
0:55:40 > 0:55:45- A very, very bad management move.- OK.
0:55:45 > 0:55:51Duane, you put yourself forward to produce the video.
0:55:51 > 0:55:56I, personally, believe that the video was the main cause of the failure of this task.
0:55:56 > 0:56:00And, therefore, Duane...
0:56:00 > 0:56:05- you're fired.- Thank you, Lord Sugar. Thank you, Karren, thank you, Nick.
0:56:05 > 0:56:07Take care. See you later.
0:56:15 > 0:56:20You've got Nick and Karren to thank for you staying here today, Ricky.
0:56:20 > 0:56:27- Thank you, very much. - They have given me reasonable reports on your performance to date.
0:56:27 > 0:56:34If it was solely on today's task, I have got to tell you, you were very close to leaving, also.
0:56:34 > 0:56:39- My eyes are still on you. - I know. Thank you, Lord Sugar. - Thank you for the feedback.
0:57:00 > 0:57:04Lord Sugar knows what he wants and, unfortunately, this time, it wasn't me.
0:57:04 > 0:57:07That's not going to take away from me. I've got a lot to give, a lot to prove, but I'm going to
0:57:07 > 0:57:11go out there and do that. I'm hoping that you've not seen the best of me yet.
0:57:15 > 0:57:19Duane, 100%, was the right person to go on this task.
0:57:19 > 0:57:23- I wasn't worried.- Good.
0:57:23 > 0:57:29It could have been any single one of us going in that boardroom, and it is really hard.
0:57:29 > 0:57:34Ricky was actually a good PM. He did manage the team well. I don't think he deserves to get fired.
0:57:35 > 0:57:39CHEERING AND APPLAUSE
0:57:39 > 0:57:42- Well done.- Yay!- You're back!
0:57:43 > 0:57:47Lord Sugar knows who I am. He knows what I've got.
0:57:47 > 0:57:49Anyone who hasn't been in that bottom three,
0:57:49 > 0:57:53he might not know you that well, so you need to make sure you stamp your authority on it.
0:57:55 > 0:58:00In the fight for Lord Sugar's quarter-million-pound investment,
0:58:00 > 0:58:0211 candidates remain.
0:58:03 > 0:58:06Next time...
0:58:06 > 0:58:09I'm going to send you up to the culinary capital of Scotland.
0:58:09 > 0:58:11..a food fight...
0:58:11 > 0:58:13- Battle stations. - These are really small.
0:58:13 > 0:58:15- Just roll with it. - Go, go, go, go!
0:58:15 > 0:58:17..on the streets of Edinburgh.
0:58:17 > 0:58:20- Girls, do you fancy some dinner this evening?- Squirrel! Meatballs!
0:58:20 > 0:58:24- He's making a decision on the price. - It's out of the frying pan...
0:58:24 > 0:58:27- How many have you sold?- A dozen. - I feel physically sick.
0:58:27 > 0:58:29..and into the firing line.
0:58:29 > 0:58:32You don't know what you're doing! You're completely out of control.
0:58:32 > 0:58:34You're fired.
0:58:58 > 0:59:01Subtitles by Red Bee Media Ltd