0:00:03 > 0:00:05This is not about a job any more.
0:00:05 > 0:00:09I'm the investor, and you're going to make me some money.
0:00:09 > 0:00:13Heading to London, 16 potential business partners
0:00:13 > 0:00:17all keen to kick-start a company.
0:00:17 > 0:00:22Don't try and hide. We're not playing Where's Wally? here.
0:00:22 > 0:00:24I'm not looking for Lord Lucan.
0:00:24 > 0:00:27I'm looking for somebody who's going to show me that they have got
0:00:27 > 0:00:30the business acumen to be my partner.
0:00:31 > 0:00:36On offer - a 50-50 deal with the nation's most demanding investor.
0:00:36 > 0:00:41That first few lines there, to me, was you digging a bloody big hole.
0:00:42 > 0:00:45Willing to bankroll new business in tough times,
0:00:45 > 0:00:49Lord Sugar is on the hunt for one winning partnership.
0:00:49 > 0:00:52Basic business principles went right down the drain on this thing.
0:00:52 > 0:00:56- You should have all known better. - Start the car!
0:00:56 > 0:00:58It's a deal worth fighting for.
0:00:58 > 0:01:02That's not fair. We're taking turns. She needs to cop on to herself.
0:01:02 > 0:01:0416 candidates.
0:01:04 > 0:01:06It's way outside the box, it's way outside the box.
0:01:07 > 0:01:0912 tough weeks.
0:01:09 > 0:01:10BREAKING GLASS
0:01:10 > 0:01:12Where am I going?
0:01:12 > 0:01:14One life-changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:19This is my boardroom and, by the way, this is my money.
0:01:19 > 0:01:20You're fired.
0:01:27 > 0:01:30Previously on The Apprentice...
0:01:30 > 0:01:34Your task is to come up with a new fitness programme.
0:01:34 > 0:01:36..an exercise in teamwork.
0:01:37 > 0:01:41It's the same thing happening again. We have an opinion and you just don't like it.
0:01:41 > 0:01:44Ricky's Beat Battle kicked off...
0:01:44 > 0:01:46Five, six, seven, eight...
0:01:46 > 0:01:49..but his routine lacked punch.
0:01:49 > 0:01:50Oh, sorry, got that wrong!
0:01:50 > 0:01:52- On the other team... - Do you want to keep fit?
0:01:52 > 0:01:54..a retro theme.
0:01:54 > 0:01:55Welcome to the Groove Train.
0:01:55 > 0:01:57But props were a problem.
0:01:57 > 0:02:01- You would be supplied with space hoppers, the skipping ropes. - Where would we keep them?
0:02:03 > 0:02:05In the boardroom...
0:02:05 > 0:02:06You seem to have pulled it off.
0:02:07 > 0:02:09..Stephen's team won on points.
0:02:09 > 0:02:12I think you brought the wrong people back in here.
0:02:12 > 0:02:14Ricky's judgement came under fire.
0:02:14 > 0:02:17That's a bad management move.
0:02:17 > 0:02:18Laura fought back.
0:02:18 > 0:02:21If you were so concerned about the message being diluted,
0:02:21 > 0:02:24of what you wanted, you should have gone to the editing.
0:02:24 > 0:02:27But Duane was declared unfit.
0:02:27 > 0:02:30You put yourself forward to produce the video,
0:02:30 > 0:02:35the video was the main cause of the failure of this task. Duane, you're fired.
0:02:35 > 0:02:38He became the fifth casualty of the boardroom.
0:02:38 > 0:02:42Now, 11 remain to fight for the chance to become
0:02:42 > 0:02:45Lord Sugar's business partner.
0:02:58 > 0:02:595pm.
0:03:02 > 0:03:06For the candidates, some time to themselves.
0:03:06 > 0:03:08- Come on!- Mine's not working!
0:03:15 > 0:03:16Ah, loser!
0:03:26 > 0:03:28Two metres.
0:03:32 > 0:03:33Where's the skip...
0:03:35 > 0:03:37How's this work?
0:03:38 > 0:03:40Guys.
0:03:40 > 0:03:42Hello.
0:03:42 > 0:03:45- Hi!- All right, Lord Sugar.
0:03:45 > 0:03:48- How are you all?- Fine, thank you.
0:03:48 > 0:03:52Come and organise yourself around here a little bit.
0:04:00 > 0:04:02- Good evening. - ALL: Good evening, Lord Sugar.
0:04:03 > 0:04:08Sorry to disturb you on your day of rest, but you're going to be off on a bit of a journey.
0:04:10 > 0:04:14Now, if someone mentioned to me street food,
0:04:14 > 0:04:18I'd be thinking to myself a hot dog stall, fish and chips stall.
0:04:18 > 0:04:23But there's been a bit of a revolution as far as street food is concerned.
0:04:23 > 0:04:29And what it is, it's high-quality food being served on a mobile unit,
0:04:29 > 0:04:31halfway between good-quality takeaway
0:04:31 > 0:04:34and the high-class restaurant.
0:04:34 > 0:04:39So your next task is all about setting up a mobile restaurant.
0:04:39 > 0:04:42But I'm not going to set it up for you in London.
0:04:42 > 0:04:43I'm going to send you up to
0:04:43 > 0:04:47the culinary capital of Scotland - Edinburgh -
0:04:47 > 0:04:52where this type of business is still in its infancy.
0:04:52 > 0:04:57Now, this is quality food. I don't want any junk served up here.
0:04:58 > 0:05:01As usual, it's very, very simple.
0:05:01 > 0:05:04The team that makes the most amount of money is going to win.
0:05:06 > 0:05:10And in the losing team, one of you will be fired.
0:05:10 > 0:05:14- Adam, you are going to be the team leader of Phoenix.- Thank you.
0:05:14 > 0:05:19- And Jenna, you'll be the team leader of Sterling.- Thank you, Lord Sugar.
0:05:19 > 0:05:22- Everything clear? - ALL: Yes, Lord Sugar.
0:05:22 > 0:05:25Good luck, and I'll see you in the boardroom in a few days' time.
0:05:28 > 0:05:31Cheap to start up, with low running costs -
0:05:31 > 0:05:35gourmet street food can turn a tasty profit.
0:05:37 > 0:05:42To take a bite out of this booming business, both teams have two days,
0:05:42 > 0:05:46to create and sell a signature dish on the streets of Edinburgh.
0:05:47 > 0:05:49- I want to win this task. - Yeah, don't we!
0:05:49 > 0:05:52Street selling - I'm perfect!
0:05:54 > 0:05:58For market trader Adam's team, first job, choose a cuisine.
0:05:58 > 0:06:00So, Scottish people generally eat
0:06:00 > 0:06:03deep-fried Mars bars, deep-fried food.
0:06:03 > 0:06:08- Stereotypically, yeah!- Haggis. Definitely, we won't want Japanese.
0:06:08 > 0:06:09Whoa, whoa! Don't rule out Japanese.
0:06:09 > 0:06:12Sushi and bento's been massively popular.
0:06:12 > 0:06:15If I see Japanese, I'm going to think sushi, raw fish. Who eats sushi?
0:06:15 > 0:06:17'My favourite street food'
0:06:17 > 0:06:20is probably something quick and easy.
0:06:20 > 0:06:21Probably a burger.
0:06:21 > 0:06:25I don't think we should go over the top, we should keep it simple.
0:06:25 > 0:06:26I'm going to pitch for pasta.
0:06:26 > 0:06:29Italian, meatballs and pasta, you can really mass produce that.
0:06:29 > 0:06:34- It's almost got to be gourmet. - Really high-quality food, pasta is pasta.
0:06:34 > 0:06:38- Dress it up with a bit of spinach or something like that.- Make it organic, there's things we could do.
0:06:38 > 0:06:40Do we have any more ideas first, or not?
0:06:42 > 0:06:43I'd sell a chicken wrap.
0:06:46 > 0:06:49Up to now, pasta is the best idea
0:06:49 > 0:06:52that's come to the table, as far as I can see.
0:06:52 > 0:06:54- So, we're going for Italian?- Yeah.
0:06:55 > 0:06:58I can't cook, but I've worked in the restaurant trade
0:06:58 > 0:07:00so I've got an idea.
0:07:00 > 0:07:03Leading the other team, salon owner, Jenna.
0:07:03 > 0:07:04I'm really happy about being PM.
0:07:04 > 0:07:08Sterling have only had one win in the process so far.
0:07:08 > 0:07:10So there's pressure on it, but I can handle it.
0:07:10 > 0:07:12Edinburgh is very touristy,
0:07:12 > 0:07:15so Scottish would more appeal to the tourists.
0:07:15 > 0:07:18I'm wondering, is there like a traditional Scottish pies
0:07:18 > 0:07:20that you could sell?
0:07:20 > 0:07:22The only thing is, what's ringing in my ears
0:07:22 > 0:07:24is that Lord Sugar wanted quality and I think
0:07:24 > 0:07:27you would get a pie and beans at a football game in Edinburgh.
0:07:27 > 0:07:30You might be better going for something like
0:07:30 > 0:07:34a really lovely casserole with a Scottish twist on it, like Aberdeen Angus beef.
0:07:34 > 0:07:38It's trying to keep the ingredients cost as low as possible to make as much money as we can.
0:07:38 > 0:07:40Beef is expensive.
0:07:40 > 0:07:42A high cost is not something we should be scared of doing.
0:07:42 > 0:07:45- So are we all agreed that we're going to go for Scottish?- Yes.- Yep.
0:07:47 > 0:07:50With the food fixed for both teams...
0:07:50 > 0:07:52- You're a bit of a foodie, aren't you, Tom?- Yeah.
0:07:52 > 0:07:55You know the score with that. You've got a good palate, haven't you?
0:07:55 > 0:07:57..Adam allocates jobs.
0:07:57 > 0:08:02- Research is my bag and branding is where my strengths lie. - That's what you do, yeah. OK.
0:08:02 > 0:08:04- I like the branding as well.- OK.
0:08:04 > 0:08:08Stephen, you're in charge of the research team. You're a good manager, good communicator,
0:08:08 > 0:08:10I can work well with you.
0:08:10 > 0:08:13I'm going to put Jade and Katie with you, because that's both their bag.
0:08:13 > 0:08:16- We can win this.- Yeah.- OK. And we're going to win it.
0:08:20 > 0:08:229am.
0:08:24 > 0:08:28Today, it's off to Scotland.
0:08:31 > 0:08:36But first, a gourmet food fair for a spot of market research.
0:08:37 > 0:08:38Get stuck in there!
0:08:38 > 0:08:43A chance for the teams to see how it's done.
0:08:43 > 0:08:44Oh, wow!
0:08:45 > 0:08:48We sell diver-caught scallops, with some celeriac puree,
0:08:48 > 0:08:52Gloucester Old Spot bacon, and seashore vegetables.
0:08:52 > 0:08:54It's fine dining on the street.
0:08:54 > 0:08:56Fine dining on the street, yeah.
0:08:56 > 0:08:59- Wow!- Nice?- Absolutely delicious.
0:09:00 > 0:09:01- Hello!- Hi.
0:09:01 > 0:09:05Why did you win dish of the year, what's special about your dish?
0:09:05 > 0:09:10We use really high-quality ingredients, organic where we can, and a strong quality food,
0:09:10 > 0:09:14rather than the thing you can make the biggest margin on most easily.
0:09:15 > 0:09:18Adam, you all right, mate? Do you want the feedback from the research?
0:09:18 > 0:09:21- Yep.- 'Right, the feedback was to focus on'
0:09:21 > 0:09:22high-quality ingredients.
0:09:22 > 0:09:27- Yep.- You have to consider that in terms of the options you go for. - Thank you, Stephen, see you soon.
0:09:27 > 0:09:28See you, mate.
0:09:30 > 0:09:33Fired up by a taste of top-class street food...
0:09:33 > 0:09:35'The next train to depart from platform seven...'
0:09:35 > 0:09:37..the teams head north.
0:09:37 > 0:09:39'..to Edinburgh.'
0:09:41 > 0:09:45I keep coming back to pasta, really. It's cheap, you can slop it out on the trays like school dinners.
0:09:45 > 0:09:49Still chewing over ideas with his team, Adam.
0:09:49 > 0:09:52You can use corned beef to bulk it up. Corned beef is cheap.
0:09:54 > 0:09:57Corned beef, I wouldn't put corned beef in there.
0:09:57 > 0:10:01- Corn beef...corned beef. - No, I wouldn't use corned beef.
0:10:01 > 0:10:03Bulk it up, in't it?
0:10:04 > 0:10:07All this talking about food's made me hungry.
0:10:07 > 0:10:09I hope the trolley dolly will be round soon.
0:10:12 > 0:10:16I'm part of a team setting up a gourmet food outlet in Edinburgh.
0:10:16 > 0:10:19Armed with maps and directories,
0:10:19 > 0:10:23each team must pick a licensed spot to set up a stall.
0:10:23 > 0:10:26We have a list of locations I was hoping to run through with you.
0:10:26 > 0:10:30For advice on tourist hotspots, Nick calls a city centre hotel.
0:10:30 > 0:10:32How about Princes Street?
0:10:32 > 0:10:36'It's a very vibrant place, you've got shoppers and people like that.'
0:10:36 > 0:10:38- How about Parliament Square? - 'Parliament Square, yes,
0:10:38 > 0:10:41'the Royal Mile is one of the places that attracts the most people.
0:10:41 > 0:10:44'That would be the number one spot, I would say.'
0:10:44 > 0:10:46And the last one is Tynecastle Stadium.
0:10:46 > 0:10:50'Well, obviously, you've got a huge match tomorrow, with Rangers.
0:10:50 > 0:10:52'It will be very busy, obviously,
0:10:52 > 0:10:57'but I'm not sure whether it's a pie and gravy crowd or a gourmet food crowd.'
0:10:57 > 0:10:58OK, brilliant.
0:10:58 > 0:10:59On the other team...
0:10:59 > 0:11:04If I were setting up a business, I wouldn't go to football, end of.
0:11:04 > 0:11:07But, if we don't get footfall tomorrow, we've lost.
0:11:07 > 0:11:10Spotting a chance to feed football fans,
0:11:10 > 0:11:12research and development manager Katie.
0:11:12 > 0:11:15We know we're going to have people, I know that we're going to sell.
0:11:15 > 0:11:18- You'd be a fool not to go for football.- I'm against it.
0:11:18 > 0:11:21Football fan, cold day, I want to get a burger and a beer.
0:11:21 > 0:11:24I think you can sell anything when you've got that money people walking past you.
0:11:24 > 0:11:28- Even if we don't sell to as big a percentage.- You've convinced me.
0:11:28 > 0:11:32Take the product out of it, if we've got 40,000 people at the game tomorrow.
0:11:32 > 0:11:36I'm happy for that to fall on my head if the football's a bad idea.
0:11:36 > 0:11:38- I pushed it.- Makes sense.
0:11:39 > 0:11:412:30pm.
0:11:42 > 0:11:44Edinburgh.
0:11:44 > 0:11:45I'm home!
0:11:48 > 0:11:51While half the teams leave to brainstorm branding,
0:11:51 > 0:11:55project managers head for the kitchens.
0:11:57 > 0:12:00Do you think people, like, speak a Scottish language?
0:12:00 > 0:12:03Like, just a pure Scottish language?
0:12:03 > 0:12:07What if someone comes to the stand and they speak Scottish to us, will you understand?
0:12:07 > 0:12:09God, Jenna, stop!
0:12:14 > 0:12:17Laid on by Lord Sugar,
0:12:17 > 0:12:21both teams get top chefs to help cook up gourmet dishes.
0:12:23 > 0:12:27For Adam's team, award-winning Italian chef Mattia.
0:12:27 > 0:12:29Meatballs and pasta is an idea we're toying with.
0:12:29 > 0:12:32If you say meatballs, everybody knows that is Italian.
0:12:32 > 0:12:33Let's go for it.
0:12:33 > 0:12:36We're going to start with, put some rosemary.
0:12:36 > 0:12:38Could we use dried rosemary? Maybe it's cheaper.
0:12:38 > 0:12:42- That's not the same flavour as the fresh.- I'm just thinking of cost.
0:12:42 > 0:12:45- Mate, that'll be fine, that stuff. - OK.
0:12:45 > 0:12:48- It's about profit, isn't it, not taste.- I know what you're saying,
0:12:48 > 0:12:52but we need to find that balance about cost and quality.
0:12:52 > 0:12:56I want to sell a quality product, but if we use a lot of fresh ingredients it's going to be dearer.
0:12:58 > 0:13:02The thought process that is running through Adam's mind is cheap, cheap, cheap, cheap.
0:13:02 > 0:13:04Tom is having none of it. Tom is saying,
0:13:04 > 0:13:07"No, we'll do this properly." And he's right.
0:13:07 > 0:13:11Mattia, we've got to brand this, we've got to come up with something.
0:13:11 > 0:13:15"Mattia's Meatballs." Would you be all right with that?
0:13:15 > 0:13:19It's better than Mamma Mia's Meatballs, or Uncle Mama, you know what I mean?
0:13:19 > 0:13:21Mattia.
0:13:21 > 0:13:26For the other team, a Michelin-starred Scottish restaurant.
0:13:26 > 0:13:28- Hi, I'm Geoff.- How're you doing, Geoff? I'm Ricky.
0:13:28 > 0:13:30- Laura, nice to meet you.- Welcome.
0:13:30 > 0:13:33What we're trying to do is make a gourmet beef casserole.
0:13:33 > 0:13:36The main thing is it's got to be good quality - it's got to be well hung.
0:13:36 > 0:13:40You know, you've got to make sure you get the best.
0:13:40 > 0:13:43And that's what you're looking for - you're looking for that taste.
0:13:43 > 0:13:47And a portion like this, how much do think it would cost us to make?
0:13:47 > 0:13:51£2, £2.50. The key is the meat.
0:13:51 > 0:13:55- 'Hi, guys.'- Hello.- Hey, Jenna. - 'He just gave me an estimate.'
0:13:55 > 0:13:57The portion cost to make one meal of this
0:13:57 > 0:14:01is going to be between £2 and £2.50.
0:14:01 > 0:14:04- Right. Um... - Just to let you know that.
0:14:04 > 0:14:07- 'All right, see you soon, guys.' - All right.- Cheers.- That's a lot.
0:14:07 > 0:14:09I mean, let's be honest -
0:14:09 > 0:14:11you don't get meals in actual restaurants that...
0:14:13 > 0:14:14..cost that much to make.
0:14:18 > 0:14:204.30pm
0:14:20 > 0:14:23Give us some words that represent high-end Italian.
0:14:23 > 0:14:28In charge of branding their meatballs, Katie, Stephen and Jade.
0:14:28 > 0:14:30It is about simplicity. We're trying to do it slick.
0:14:30 > 0:14:32So, it's utterly...delicious.
0:14:32 > 0:14:35- Utterly delicious. - I do, I really like that.
0:14:38 > 0:14:42We're whipping up now a test of the meatballs.
0:14:42 > 0:14:44Mattia's just taking us through it now,
0:14:44 > 0:14:47he's also been kind enough to let us use his name,
0:14:47 > 0:14:49so I didn't know whether you wanted to use the name
0:14:49 > 0:14:52- Mattia's Meatballs maybe. - Mattia Meatballs?- Mattia's.
0:14:52 > 0:14:53Unless you've got any other ideas,
0:14:53 > 0:14:55I personally think that's a good name. Do you?
0:14:55 > 0:14:58In terms of a name, we've gone for something very slick, Adam,
0:14:58 > 0:15:01so it's very different to what you just said - Utterly Delicious.
0:15:03 > 0:15:06I've got a couple of blank faces here, hang on a minute.
0:15:06 > 0:15:09I just think we need to get meatballs in the name somewhere,
0:15:09 > 0:15:10or Italian in the name.
0:15:10 > 0:15:13- Utterly Delicious Meatballs. - Utterly Delicious Meatballs.
0:15:13 > 0:15:15Utterly Delicious Meatballs.
0:15:15 > 0:15:18Right, I understand what you're saying there, guys,
0:15:18 > 0:15:21so, you know, I'm happy to leave that to you, Steve.
0:15:21 > 0:15:24If you brand it right, we'll make a fortune, all right, pal?
0:15:24 > 0:15:28While the food is finessed, next job for the branding teams -
0:15:28 > 0:15:30a make over on their mobile food stalls.
0:15:30 > 0:15:32Looks very nice, doesn't it?
0:15:32 > 0:15:34It does actually look very nice.
0:15:34 > 0:15:36It's not quite the right colour yet.
0:15:37 > 0:15:40Blimey. Meatballs?
0:15:40 > 0:15:42- If you could type.- Gourmet Scot-Pot.
0:15:42 > 0:15:45Could we try, kind of, a dark, earthy red?
0:15:45 > 0:15:47Yeah. I think that works.
0:15:47 > 0:15:49- We haven't got any title on there at all, have we?- No.
0:15:49 > 0:15:51But I'm quite happy with this.
0:15:51 > 0:15:55Our brand is Utterly Delicious, they're meatballs.
0:15:55 > 0:15:58- This is exactly what we wanted, brand-wise.- Looks expensive.
0:15:58 > 0:16:01We've worked really, really hard on the branding side
0:16:01 > 0:16:03to make sure that this is a high-quality product.
0:16:03 > 0:16:05That's what Lord Sugar wanted,
0:16:05 > 0:16:07and what we're going to bring to the table.
0:16:07 > 0:16:10- Oh, I love that.- I love that. - How simple's that?
0:16:11 > 0:16:1310pm.
0:16:13 > 0:16:15An industrial kitchen.
0:16:15 > 0:16:18Premium produce purchased.
0:16:18 > 0:16:21Michelin-starred recipe at the ready.
0:16:21 > 0:16:23Time to mass-produce...Scot-Pot.
0:16:23 > 0:16:27The whole lot can go in that. I mean, are the portion sizes all right?
0:16:27 > 0:16:29I mean, that's a lot of meat to veg combination, there.
0:16:29 > 0:16:31It's going really well. I'm really pleased.
0:16:31 > 0:16:34The casserole's cooking, nothing to worry about.
0:16:34 > 0:16:36So, we spent £200 at the butchers.
0:16:36 > 0:16:39- That's all the beef and all the haggis.- Yeah.
0:16:39 > 0:16:41And then it's 68.82
0:16:41 > 0:16:44- plus £200 equals...- 268.82.
0:16:44 > 0:16:46I think we've ordered plenty of meat,
0:16:46 > 0:16:50maybe a bit too much meat, but...I think meatier, the better.
0:16:50 > 0:16:54- Divided by the number of portions... - 175, equals...
0:16:54 > 0:16:57£1.54...ish.
0:16:57 > 0:17:00God, your calculations are fantastic, Ricky.
0:17:00 > 0:17:04- So that's my cost price here. - OK, great.- Thank you.
0:17:04 > 0:17:07For the meatball team, a cookery school.
0:17:07 > 0:17:09- Good day, guys?- Yeah, really good.
0:17:09 > 0:17:12We've got all this stuff down to 47p a portion using local ingredients.
0:17:12 > 0:17:16- How come you got it down so cheap? - Best in the business. Let's go.
0:17:16 > 0:17:18Let's crack on.
0:17:21 > 0:17:25We went down the road of making it as cheap as possible - massive profit margin.
0:17:25 > 0:17:29- Too big, too big.- Mate, yours are getting smaller and smaller!
0:17:29 > 0:17:32- Have they shrunk a little bit? - Sorry?- Have they shrunk a little bit
0:17:32 > 0:17:34while they're being cooked, or...?
0:17:34 > 0:17:36- Battle stations, yeah? - Adam, these are really small.
0:17:36 > 0:17:38Just roll with it. Just keep going.
0:17:38 > 0:17:41If we can sell these at 5.99 and make 5.50 a portion
0:17:41 > 0:17:43we'll smash this to pieces.
0:17:43 > 0:17:45Each one of them, for me, that's £2 there.
0:17:45 > 0:17:47Two pound coins on there, mate.
0:17:47 > 0:17:49Midnight.
0:17:49 > 0:17:52Where's the thyme? Salt and pepper. Foil? Foil?
0:17:52 > 0:17:54Let's get these in the oven.
0:17:54 > 0:17:57Food pre-cooked and ready to go,
0:17:57 > 0:17:59the kitchens close.
0:17:59 > 0:18:01Let's go and get some sleep, we're up early.
0:18:01 > 0:18:03OK, we've got a football match to go to.
0:18:05 > 0:18:09Tomorrow, both teams must sell their gourmet grub to the Scots.
0:18:17 > 0:18:199am.
0:18:28 > 0:18:34Gorgie, West Edinburgh. Home to Hearts Football Club.
0:18:34 > 0:18:39And, for one day only, Adam's Utterly Delicious Meatballs.
0:18:39 > 0:18:42- Great stuff. Brilliant. - Lovely, isn't it?
0:18:42 > 0:18:43Looks good.
0:18:45 > 0:18:46The team's split.
0:18:46 > 0:18:50Stephen, you're going to ram these things down people's necks today.
0:18:50 > 0:18:54- Love life.- Katie, you'll look good as a pizza and Azhar.- Thanks, Adam.
0:18:54 > 0:18:55Azhar, you'll look well as Julius Caesar.
0:18:55 > 0:18:58- Get dressed up and get cracking. - Do you guys know what you're doing?
0:18:58 > 0:19:01- Mate, just behave yourself. - Are you sure?- Come on.
0:19:01 > 0:19:03- Go fight a lion or summat. - Are you sure?
0:19:03 > 0:19:05Come on.
0:19:07 > 0:19:08Parliament Square.
0:19:08 > 0:19:10Good morning.
0:19:10 > 0:19:13For Jenna's team, a tourist hot-spot.
0:19:14 > 0:19:15Try some of that, sir.
0:19:15 > 0:19:19And ready to go - piping-hot Scot-Pot.
0:19:19 > 0:19:21Traditional Angus Beef Scottish casserole.
0:19:21 > 0:19:22Really, really good.
0:19:22 > 0:19:25Un, deux, trois?
0:19:25 > 0:19:28SPEAKS IN FRENCH
0:19:28 > 0:19:32- Oh, just had breakfast.- A plus tard. - OK. What do you think? Want to try?
0:19:32 > 0:19:36- We've had out breakfast already. - Oh, French breakfast? OK.
0:19:36 > 0:19:38Everyone seems to have just had their breakfast.
0:19:38 > 0:19:40Late breakfast, Sunday, I guess.
0:19:40 > 0:19:42Oh...
0:19:44 > 0:19:45I hear bagpipes.
0:19:45 > 0:19:48- Charged with attracting customers... - LAURA LAUGHS
0:19:48 > 0:19:50..Laura and Ricky spot an opportunity.
0:19:50 > 0:19:54- Have you eaten yet today? - Aye, I've eaten my breakfast.
0:19:54 > 0:19:56If you come over, we'll give you something to eat.
0:19:56 > 0:19:58If you bring your bagpipes over there,
0:19:58 > 0:20:00- you'd be doing us a big, big favour. - Yeah.
0:20:00 > 0:20:02PIPER PLAYS Has everyone had their lunch?
0:20:02 > 0:20:04Guys, if you haven't had your lunch yet,
0:20:04 > 0:20:07gourmet Scot-Pot, just at Parliament Square.
0:20:07 > 0:20:09Hello, madam.
0:20:09 > 0:20:11One casserole, one haggis mash.
0:20:11 > 0:20:14Would you like to come and have a smell of our casserole?
0:20:14 > 0:20:17- Thanks a lot.- Thank you. Enjoy.
0:20:17 > 0:20:19LAURA LAUGHS
0:20:19 > 0:20:21Gorgie.
0:20:21 > 0:20:23Hearts programme!
0:20:23 > 0:20:2617,000 fans home in on Hearts.
0:20:26 > 0:20:29Come and get your meatballs now, guys.
0:20:29 > 0:20:305.99.
0:20:30 > 0:20:33Potential customers for Adam's gourmet street-food.
0:20:33 > 0:20:36Meatballs and pasta now, come and try some here.
0:20:36 > 0:20:40Pre-match meatballs now, boys. 5.99.
0:20:40 > 0:20:43Get yourself summat to eat before the match.
0:20:43 > 0:20:45I'm worried about the price.
0:20:45 > 0:20:47I think 5.99 for this audience might be too much,
0:20:47 > 0:20:51but we can always come down in price, so we'll see how it goes.
0:20:53 > 0:20:55On the other half of Adam's team...
0:20:55 > 0:20:58The only thing I'm having a little bit of a wobble about is the price.
0:20:58 > 0:21:01Keen to maximise margins, Katie.
0:21:01 > 0:21:05I would never, ever over-price and under-deliver in business,
0:21:05 > 0:21:08but we're here to win a task.
0:21:08 > 0:21:11People are only going to be able to buy these meatballs once.
0:21:11 > 0:21:15If they're prepared to pay £8, even if afterwards they're like, "Ugh,"
0:21:15 > 0:21:17we're still in this process.
0:21:17 > 0:21:20I know that is probably going to make me look awful, but...
0:21:20 > 0:21:24- What price are you thinking? - Well, I'm thinking more like 7.99.
0:21:24 > 0:21:26If they're willing to pay it, we'll sell it.
0:21:28 > 0:21:30- PHONE RINGS - Hello?- 'Just a quick one, mate.'
0:21:30 > 0:21:33Katie believes you should be going at a much higher price, Adam - 7.99.
0:21:33 > 0:21:35I'll stop you there, right.
0:21:35 > 0:21:37There's cafes round here doing full brekkies for 2.99,
0:21:37 > 0:21:39'you can get a meal deal for 1.50, mate.'
0:21:39 > 0:21:42You know what I mean? It's 5.99.
0:21:42 > 0:21:44- 'Yeah?'- Just wanted to put it across.
0:21:44 > 0:21:47Bye. No way in the world.
0:21:47 > 0:21:49We'd probably get our heads kicked in if we tried for that.
0:21:49 > 0:21:53Price rises scotched by Adam,
0:21:53 > 0:21:57Stephen hatches a plan - hijack hungry bus-tour passengers.
0:21:57 > 0:22:00We'll do our big marketing piece, get you guys energised,
0:22:00 > 0:22:01we'll hop off at Grassmarket,
0:22:01 > 0:22:04they can have lovely food and then hop on the next bus.
0:22:04 > 0:22:08- Yeah, that's right. And we will get some more customers as well. - Great, thank you much indeed.
0:22:08 > 0:22:10Adam, we've got some good news for you.
0:22:10 > 0:22:12'We've been to Edinburgh Tours and they've agreed'
0:22:12 > 0:22:16that every 15 minutes we can hop on, get on the microphone and really drum up some business.
0:22:16 > 0:22:18- OK, great, yeah. - Grassmarket, mate, yeah?
0:22:18 > 0:22:21- Grassmarket, yeah? - '100% Grassmarket?'
0:22:21 > 0:22:24That's an amazing opportunity, what we've just agreed there.
0:22:24 > 0:22:27- That's a task winner, that. - Yeah.- High-fives all round.
0:22:27 > 0:22:29We've got a strategy.
0:22:32 > 0:22:33Have you had your lunch yet?
0:22:33 > 0:22:36- No.- Are you thinking about it?
0:22:36 > 0:22:39- As Scot-Pot simmers... - Have you had your lunch yet today?
0:22:39 > 0:22:41We have. We're leaving soon.
0:22:41 > 0:22:44..for Jenna's team, sales are off the boil.
0:22:44 > 0:22:47- Football isn't as great as I thought it would be.- Nope.
0:22:47 > 0:22:51This should be our busiest time. I feel physically sick.
0:22:51 > 0:22:55Jenna's beginning to panic. They've had a real lack of footfall.
0:22:55 > 0:22:59They've got a good product, they have good quality, expensive ingredients
0:22:59 > 0:23:03and they really need to sell it all to get home on a good profit.
0:23:03 > 0:23:05Are you think about lunch yet?
0:23:05 > 0:23:07No? No bother at all.
0:23:07 > 0:23:10- Right, there's too much talking. - Speak to them, not me.
0:23:10 > 0:23:11Laura? Laura?
0:23:11 > 0:23:14We've been stood here for about 15 minutes with no-one in front.
0:23:14 > 0:23:17We need to go out and not chat, just tell everyone to come over.
0:23:17 > 0:23:20We are sales, we know what we're doing, but you can't make people...
0:23:20 > 0:23:22Unless you want us to walk them over.
0:23:22 > 0:23:26- We'll keep doing what we're doing but...- Just do your best you can.- OK.
0:23:26 > 0:23:29Well, I just feel Jen is already trying to point the fingers
0:23:29 > 0:23:33in our direction, getting her excuses in early.
0:23:35 > 0:23:3712pm.
0:23:37 > 0:23:39Come and get your meatballs now, guys.
0:23:39 > 0:23:4330 minutes' selling time before fans have to be in the stadium.
0:23:43 > 0:23:46Meatballs and pasta, come and try one, here.
0:23:46 > 0:23:47Come and try one now.
0:23:50 > 0:23:52- Hi, Steve.- 'Can I explain what's going to happen, mate,
0:23:52 > 0:23:54- 'just so you've got an overview?' - Yeah?
0:23:54 > 0:23:58We will be getting on the most famous tour bus in Edinburgh.
0:23:58 > 0:24:01- We're going to get on... - 'Tell me when you see me - '
0:24:01 > 0:24:03We've got half an hour left before kick-off.
0:24:03 > 0:24:06- I need to crack on. - How many have you sold? - We've probably done a dozen,
0:24:06 > 0:24:09'so it's not too bad, but at 5.99, I think we need to go a bit cheaper.'
0:24:09 > 0:24:12Adam, we'll see you at the Grassmarket in half an hour.
0:24:12 > 0:24:15- Tell him to stop panicking.- What? Unbelievable.- He needs to calm down.
0:24:15 > 0:24:20- He's panicking.- He needs to calm down.- That's panic-selling.
0:24:20 > 0:24:24- 3.99, your meatballs. Let's get rid of what we've got, yeah?- Yeah.
0:24:24 > 0:24:26Three for a tenner. Hiya, do you want a portion?
0:24:26 > 0:24:30You're a gent, thank you. Can I have another two portions, please,
0:24:30 > 0:24:33so that's three in total? Thank you. Cheers, guys.
0:24:33 > 0:24:37It was a bit quiet. You know, 5.99 wasn't going down that well
0:24:37 > 0:24:39so we swapped to 3.99, three for £10 - sales have picked up.
0:24:39 > 0:24:42Like it? Good.
0:24:42 > 0:24:43We're going to box 'em up, get 'em on the front,
0:24:43 > 0:24:46flog 'em off for what we can get. Couple of quid, whatever.
0:24:47 > 0:24:50£2 a portion now, your meatballs. You got two minutes till kick-off.
0:24:50 > 0:24:53£2 a portion now.
0:24:53 > 0:24:56- Last three portions, £2. - Thank you, sir.
0:24:56 > 0:24:58Cheers. Last few portions now, on the front here.
0:24:58 > 0:25:02Come and have a look. Good, yeah? Thank you, mate. Cheers.
0:25:02 > 0:25:04CROWD CHEERS
0:25:04 > 0:25:06WHISTLE
0:25:06 > 0:25:08Right, guys, time is of the essence.
0:25:08 > 0:25:10This is it, this is the key time. Let's go.
0:25:10 > 0:25:13Yeah, it could have been busier at the football,
0:25:13 > 0:25:16- but it could have been a lot worse. - Even the burnt ones we sold.
0:25:16 > 0:25:20- We may have got 3.99 for a load of burnt meatballs.- Yeah. Perfect. SHE LAUGHS
0:25:20 > 0:25:22We're doing well. We're doing well.
0:25:22 > 0:25:25While Adam's team heads for a new pitch...
0:25:25 > 0:25:27You can have both mash. Push the boat out.
0:25:27 > 0:25:31..at Parliament Square, a lunch-time rush for Scot-Pot.
0:25:31 > 0:25:33Right, so two casseroles with haggis mash are in there.
0:25:33 > 0:25:35That is gorgeous.
0:25:35 > 0:25:38Excuse me, sir, would you like to try some casserole?
0:25:38 > 0:25:40I can see you looking. Come and have a smell.
0:25:40 > 0:25:43It's getting busier now, so once we have a crowd of people,
0:25:43 > 0:25:45I can use my charm.
0:25:45 > 0:25:47I'll go for the haggis mash. That sounds good.
0:25:47 > 0:25:49- With the casserole? - Yeah, OK.- Brilliant.
0:25:49 > 0:25:53That will warm you up. Thank you very much, sir. Enjoy.
0:25:55 > 0:25:581.30pm. Grassmarket.
0:25:58 > 0:26:01Magnet for tourists, locals...
0:26:01 > 0:26:02Woo-hoo!
0:26:02 > 0:26:05..and the Utterly Delicious Meatball team.
0:26:05 > 0:26:08- Hiya, guys. All right? - Good morning, yeah?
0:26:08 > 0:26:11Lots to do. There's a bus tour company and we do a big pitch,
0:26:11 > 0:26:14we get everyone off the bus, we get them straight to the meatballs.
0:26:14 > 0:26:16We're going to such a good job of doing that pitch on there.
0:26:16 > 0:26:18- Nice one.- See you guys in a bit.
0:26:18 > 0:26:22At the moment, it's not bustling
0:26:22 > 0:26:25but the other guys have organised... They're on a coach trip.
0:26:25 > 0:26:28Every 15 minutes, people will be hopefully getting off a coach,
0:26:28 > 0:26:32so fingers crossed we're going to make some money.
0:26:32 > 0:26:34Come on, guys. Let's do it.
0:26:34 > 0:26:37Phoenix! Flight Of The Phoenix! Come on.
0:26:37 > 0:26:41- On the bus, everybody. - It's the best tour in town.
0:26:41 > 0:26:43- Best tour in town.- Absolutely.
0:26:43 > 0:26:46Right, hello, everybody. My name is Katie.
0:26:46 > 0:26:48Now, before I get started, I've got to ask,
0:26:48 > 0:26:51what food do you think I might be bringing to you?
0:26:51 > 0:26:54- Pizza.- No, actually, you need to think outside the pizza box
0:26:54 > 0:26:56on this one.
0:26:58 > 0:27:02It's actually meatballs. So we're actually in Grassmarket
0:27:02 > 0:27:04just round the corner at the next stop.
0:27:04 > 0:27:07And we really hope that you'll join us. Come on, everyone!
0:27:07 > 0:27:12Can I tempt you with any meatballs?
0:27:12 > 0:27:14No? That's a no? OK.
0:27:14 > 0:27:18- No meatballs.- Oh, OK, no problem. We'll be on the next one anyway. OK.
0:27:18 > 0:27:21After two stops, no takers.
0:27:21 > 0:27:23Don't panic, guys. Go up again and do another one.
0:27:23 > 0:27:26- It's just after lunch, everyone has just eaten.- Not a problem.
0:27:26 > 0:27:29And a ten-minute walk back to the next bus.
0:27:29 > 0:27:33- Oh, great, just in time.- Oh!- No!
0:27:35 > 0:27:37Come on!
0:27:37 > 0:27:40That means we have to wait another...15 minutes.
0:27:41 > 0:27:45- Steve?- Yeah, mate, we tried these bus tours, but the problem is we missed
0:27:45 > 0:27:47the last bus down to you. How are you doing?
0:27:47 > 0:27:51It's slow, mate. We need you to drag us some customers in.
0:27:51 > 0:27:54Sack off this bus tour and all that now. We've got loads to sell.
0:27:54 > 0:27:58We're struggling, to be honest, buddy. We need you all back here.
0:27:58 > 0:27:59See you in ten minutes.
0:27:59 > 0:28:03I think we messed up on this pitch. They brought us here. The bus ride...
0:28:03 > 0:28:05They missed the bus! They literally missed the bus on this.
0:28:05 > 0:28:09- Yep.- We've got the gear and no customers.
0:28:10 > 0:28:14As lunch time fades in Parliament Square...
0:28:14 > 0:28:16- Put some mash in there.- Yep.
0:28:16 > 0:28:19..sales stall for Scot-Pot.
0:28:19 > 0:28:21There's a lot of people here, that's what we need.
0:28:21 > 0:28:23We need people to sell it to.
0:28:23 > 0:28:27Out on the hunt for richer pickings, Ricky and Laura.
0:28:27 > 0:28:29It's definitely busy. You can definitely...
0:28:29 > 0:28:31If you look down there, it's pretty full.
0:28:31 > 0:28:34- There's already one there. What is that?- What is that?
0:28:34 > 0:28:37Aberdeen Angus stand is already here. I'm going to give them a call.
0:28:37 > 0:28:39'Positives and negatives about it.'
0:28:39 > 0:28:42Positives - massive footfall. There are a lot of people here.
0:28:42 > 0:28:47- Right.- Negatives - there is already a food store there selling
0:28:47 > 0:28:49Aberdeen Angus beef burgers.
0:28:49 > 0:28:53- Right.- They are round about £2.50, £3.00.
0:28:53 > 0:28:55But there's a lot of people here.
0:28:55 > 0:28:57Right, OK, no worries. We'll make the move.
0:28:57 > 0:28:58I'll take the risk.
0:28:58 > 0:29:00- Ready?- Let's move, let's move.
0:29:00 > 0:29:03BAGPIPES PLAYING
0:29:03 > 0:29:05I like the music.
0:29:05 > 0:29:083pm.
0:29:08 > 0:29:09Stop, stop, stop.
0:29:09 > 0:29:12Two hours left to trade.
0:29:12 > 0:29:13Go, go, go!
0:29:13 > 0:29:16Up go the shutters...
0:29:16 > 0:29:17Hey, guys.
0:29:17 > 0:29:19..down go the prices.
0:29:19 > 0:29:22- We're doing two for £10. You're tempted, aren't you?- Yeah.
0:29:22 > 0:29:23It really tasty.
0:29:23 > 0:29:25How are you doing, girls? Fancy some dinner?
0:29:25 > 0:29:29- Aberdeen Angus? We're just here. - Would you like to try some, madam?
0:29:29 > 0:29:32I'm feeling a bit better now that we got here.
0:29:32 > 0:29:35We sold at least 15 already since we've been here.
0:29:35 > 0:29:38Haven't got long left, I've just got to sell as much as I can.
0:29:40 > 0:29:4230 minutes to go.
0:29:42 > 0:29:44You three crack on now.
0:29:44 > 0:29:47Time to attack, armed with cut-price meatballs.
0:29:47 > 0:29:50- Hi, guys. Have you tried the perfect Scottish meatball?- Cheers.
0:29:50 > 0:29:52There you go, mate. Thank you.
0:29:52 > 0:29:55We're going to go crazy now - 5.99 or three for £10.
0:29:55 > 0:29:57At the end of the day, the cost is peanuts.
0:29:57 > 0:30:01We made this product for under 100 quid, so anything we take is profit.
0:30:01 > 0:30:03Give your neighbour one, your cat, your dog, your mum,
0:30:03 > 0:30:06I don't care, really, as long as we get rid of 'em.
0:30:06 > 0:30:09Roll up, roll up! Adam Corbally's meatball mania.
0:30:09 > 0:30:13Stephen, 5.99, three for a tenner. Tell Katie. Where has she gone?
0:30:13 > 0:30:16- OK, guys, it is locally sourced. - It's worth waiting for, believe me.
0:30:16 > 0:30:19- Oh, that's good.- Quick as you can, I am waiting on three.
0:30:19 > 0:30:22- Yeah, we're making sure they're perfect.- Azhar!
0:30:22 > 0:30:26Squirrel! Meatballs? No?
0:30:30 > 0:30:34Hi there, sir. Have you had your tea? You hungry?
0:30:34 > 0:30:36Can I interest you in any casserole?
0:30:36 > 0:30:37Time.
0:30:37 > 0:30:40- Pricing strategy.- Two for six quid? We've got a lot to sell.
0:30:40 > 0:30:42Yeah, but they're going out at £3.00,
0:30:42 > 0:30:44only £1.50 more than what we're selling for.
0:30:44 > 0:30:45Better at £3 than not at all.
0:30:45 > 0:30:49Jenna doesn't have much room to manoeuvre on her price.
0:30:49 > 0:30:53Every portion of stew costs the team £1.50 to make.
0:30:53 > 0:30:56They have to be really careful what they are charging the customer
0:30:56 > 0:30:59because every time they drop their price,
0:30:59 > 0:31:01they are eating into their margins.
0:31:01 > 0:31:04We have 100 dishes left here. We need to get rid of the 100 dishes.
0:31:04 > 0:31:06- Any stock left, no point in having it.- Hungry?
0:31:06 > 0:31:07Traditional Scottish cuisine?
0:31:07 > 0:31:11- Jenna, you need to make a decision on the price.- Two for £6.
0:31:11 > 0:31:14Ricky, Gabrielle, £4 each, two for £6 now.
0:31:14 > 0:31:15Would you like a taste, sir?
0:31:15 > 0:31:18- Can we have two more, please? - Delicious.
0:31:18 > 0:31:21- We've got another two after this coming out.- Come and try this.
0:31:21 > 0:31:26- Thank you very much, enjoy the food. - Come on, now! Last few, £2 a go now.
0:31:26 > 0:31:30Last two portions of meatballs for today now! Thank you, cheers.
0:31:30 > 0:31:33- Three for a tenner?- Yeah?- Yeah, all right.- All right, great.
0:31:33 > 0:31:35Katie. Where is Katie?
0:31:35 > 0:31:38- One minute to go, guys. - One is ready here. £3!
0:31:38 > 0:31:41- Come on over.- We need to get rid.
0:31:41 > 0:31:43- £3! - Guys, you want a casserole, come on.
0:31:43 > 0:31:45- £3 each.- Thank you very much.
0:31:49 > 0:31:515pm.
0:31:52 > 0:31:54Well done, guys. Well done, everyone.
0:31:54 > 0:31:57Well done, Azhar. Well done, mate.
0:31:58 > 0:32:03- Guys, watch your heads. - I honestly don't think we've done it.
0:32:04 > 0:32:08For Edinburgh, bye-bye meatballs and stew.
0:32:08 > 0:32:12For the teams, back to the boardroom,
0:32:12 > 0:32:15the results and Lord Sugar.
0:32:36 > 0:32:38You can go through to the boardroom now.
0:33:08 > 0:33:11- Good afternoon. - ALL: Good afternoon, Lord Sugar.
0:33:15 > 0:33:17Well, Phoenix.
0:33:17 > 0:33:20- Adam, I made you the project manager.- You did.
0:33:20 > 0:33:24- I was pleased about that. Thank you. - Yes. Let's hear what happened, then.
0:33:24 > 0:33:27We all decided on Italian in the end.
0:33:27 > 0:33:30- Pasta, which is what we started off with on day one first thing.- Pasta?
0:33:30 > 0:33:34Meatballs and pasta. Home-made Scottish pork meatballs,
0:33:34 > 0:33:35because it's a cheap meat.
0:33:35 > 0:33:39- It's very fatty, so it's cheap. But the fat actually helps.- Cheap?
0:33:39 > 0:33:42It's cheap, but it's key to the meatball recipe.
0:33:42 > 0:33:45Because it's a lot of fat in it, you see.
0:33:45 > 0:33:47It's minced, so it makes a quality meatball.
0:33:47 > 0:33:50It makes a quality meatball, Lord Sugar. Don't get me wrong,
0:33:50 > 0:33:55we weren't going for poor quality, but it happened to be cheap to buy.
0:33:55 > 0:33:56How much did you spend?
0:33:56 > 0:33:58We spent about £90, didn't we, Tom?
0:33:58 > 0:34:00Were you were trying to keep the cost down?
0:34:00 > 0:34:04Yes, of course. But I wanted to create a gourmet dish.
0:34:04 > 0:34:06Where is the gourmet side of this?
0:34:06 > 0:34:09You had to try them, they were beautiful. Really, really nice.
0:34:09 > 0:34:10Gourmet dish, weren't they, Tom?
0:34:10 > 0:34:12Yeah, it was absolutely fantastic.
0:34:12 > 0:34:14We used a very authentic Northern Italian recipe,
0:34:14 > 0:34:16using fresh rosemary.
0:34:16 > 0:34:20All that sounds very basic, it was a very nice-tasting recipe.
0:34:20 > 0:34:22So, where did you go, then, to start selling them?
0:34:22 > 0:34:25- We went to the Rangers and Hearts game.- How much were they?
0:34:25 > 0:34:29- 5.99 we priced 'em at.- 5.99? - Per portion, yeah.
0:34:29 > 0:34:33- At a Hearts football match. - Based on the research...
0:34:33 > 0:34:36They don't pay that for a striker there.
0:34:36 > 0:34:38Was that a good move, going to a football match?
0:34:38 > 0:34:42It was slow, to be fair. It was hard work at the football match.
0:34:42 > 0:34:45Did you have a name for your mobile restaurant?
0:34:45 > 0:34:48Yeah. The promotion and marketing team was in charge of that.
0:34:48 > 0:34:51It was Utterly Delicious
0:34:51 > 0:34:55at first, and then I think I added the key name Meatballs, I believe.
0:34:55 > 0:34:58- We were going to put meatballs in there.- Right, were you?
0:34:58 > 0:35:00I am no expert on Italian cuisine,
0:35:00 > 0:35:05but Utterly Delicious Meatballs doesn't sound very Italian.
0:35:05 > 0:35:08- Did you have any other ideas? - I did have a different plan.
0:35:08 > 0:35:09We were speaking to the chef, Mattia,
0:35:09 > 0:35:12I asked him if we could use his name, Mattia's Meatballs.
0:35:12 > 0:35:16- What happened?- I didn't want to shoot the marketing team to pieces.
0:35:16 > 0:35:20- They worked on it all day. - Can I just tell you something?
0:35:20 > 0:35:22Things get sold on brand and image.
0:35:22 > 0:35:25Meatballs with the name backed by the famous chef,
0:35:25 > 0:35:30you can sell them for a higher price than you can ordinary meatballs.
0:35:30 > 0:35:31That applies to anything.
0:35:31 > 0:35:34Whether it is a watch, whether it is a pen,
0:35:34 > 0:35:37and you missed a big trick there.
0:35:37 > 0:35:40So, how was your project manager? Good?
0:35:40 > 0:35:42- Yeah, I think he was good. - Yeah, good.
0:35:42 > 0:35:47- Good cooperation from your team? - Yeah. All around, yeah.- Good.
0:35:47 > 0:35:49Sterling.
0:35:49 > 0:35:52- Now, how was Jenna as a team leader? - Yeah, very good.
0:35:52 > 0:35:53So, how did you get on?
0:35:53 > 0:35:56We decided Scottish was going to be the one.
0:35:56 > 0:35:58I wanted to go... I'm a northerner, Lancashire.
0:35:58 > 0:36:00I never noticed that(!)
0:36:01 > 0:36:04I personally believe the more northern you go, the more
0:36:04 > 0:36:06- traditional you go. - So, what did you come up with?
0:36:06 > 0:36:09We wanted to go for casserole and it had to be gourmet.
0:36:09 > 0:36:11We wanted the best quality ingredients.
0:36:11 > 0:36:15- What was the name? - It was called Gourmet Scot-Pot.
0:36:15 > 0:36:18Everyone knew they were getting a high-quality dish.
0:36:18 > 0:36:21Where did you actually go to start selling?
0:36:21 > 0:36:23Parliament Square. Five church services,
0:36:23 > 0:36:24it was going to be a busy day on a Sunday.
0:36:24 > 0:36:26Parliament Square?
0:36:26 > 0:36:28It was a bit quiet at first, so we made a decision.
0:36:28 > 0:36:31We moved at about two o'clock, I think it was.
0:36:31 > 0:36:34Laura and Ricky went to Princes Street and informed me that it
0:36:34 > 0:36:36was quite busy, so we all made a quick move down there.
0:36:36 > 0:36:38Obviously, we only had a few hours of selling time left.
0:36:38 > 0:36:41Princes Street, that is quite
0:36:41 > 0:36:43- a popular street in Edinburgh. - Yes, it is.
0:36:43 > 0:36:44Once we didn't know, we did really well.
0:36:44 > 0:36:47- We were quite busy. - So, how much did you spend?
0:36:47 > 0:36:51In total, I think we spent about £268.82.
0:36:51 > 0:36:54- That's exactly what you spent.- It is exactly. A lot larger than the guys.
0:36:54 > 0:36:58You really took the quality and gourmet thing seriously.
0:36:58 > 0:36:59- Yeah, definitely.- We did.
0:36:59 > 0:37:00So, you've got on one hand here...
0:37:00 > 0:37:05- You've got the cheapskates over here. And you spent...?- £200.
0:37:05 > 0:37:08All throughout the day, my worry was we may have spent too much,
0:37:08 > 0:37:12but I did feel that we had a quality Scottish gourmet dish.
0:37:12 > 0:37:17Hmmm... Well, let's have a look at it.
0:37:20 > 0:37:24- Nick, with team Phoenix, could you give me some numbers?- Yeah.
0:37:24 > 0:37:28Well, we know that Phoenix spent £90.25.
0:37:28 > 0:37:32- Right.- Sales totalled 388.29.
0:37:32 > 0:37:37That generated a profit of £298.04.
0:37:37 > 0:37:40OK. Karren.
0:37:40 > 0:37:45Well, as you know, Sterling spent an awful lot more, £268.82,
0:37:45 > 0:37:51but I am pleased to say that they had sales of £588.60,
0:37:51 > 0:37:57which actually generated a profit of £319.78.
0:37:58 > 0:38:04£21 difference. £22 difference, approximately.
0:38:04 > 0:38:07- So, well done.- Thank you.
0:38:07 > 0:38:10Risky. I've got to tell you, when I heard those numbers,
0:38:10 > 0:38:13you just told me about how much you spent, very, very risky.
0:38:13 > 0:38:18So you must have done well on the selling side. Anyway, well done.
0:38:18 > 0:38:19Thank you.
0:38:19 > 0:38:23I'm going to send you off to a five-star country club...
0:38:23 > 0:38:28- Wow.- ..and you're going to be riding these little Segway machines.
0:38:28 > 0:38:32I don't know if you know what they are. You'll soon find out.
0:38:32 > 0:38:35Have a good time and I'll see you on the next task.
0:38:35 > 0:38:37ALL: Thank you.
0:38:37 > 0:38:38Thanks.
0:38:46 > 0:38:47Hmmm.
0:38:49 > 0:38:54Well, there is one thing you can't cook and that is the books.
0:38:54 > 0:38:58The figures...don't lie.
0:38:58 > 0:39:00I need you to go off.
0:39:00 > 0:39:03I'll see you back in here shortly,
0:39:03 > 0:39:06where we'll go through it in a bit more detail, OK?
0:39:06 > 0:39:07Thank you, Lord Sugar.
0:39:21 > 0:39:23Come on, Jenna!
0:39:23 > 0:39:25- Do it for the girls! Come on! - Come on, Jenna!
0:39:27 > 0:39:29- I'm going to crash!- Got you again.
0:39:32 > 0:39:34- Come on, Ricky, let's go for it. - Go! Go! Go!
0:39:36 > 0:39:39Look out for Nick, he's dangerous.
0:39:45 > 0:39:47Nick, what you doing causing an obstruction?
0:39:47 > 0:39:49Nick, I think you need lessons.
0:39:51 > 0:39:53- A bit dangerous out there. - That's true.
0:39:53 > 0:39:56- Why are you looking worried? - Cos you're aiming it in our face!
0:39:56 > 0:39:57Well done, guys.
0:39:57 > 0:39:59- Sterling.- Sterling performance.
0:39:59 > 0:40:02ALL: Sterling. Cheers.
0:40:11 > 0:40:14You know, you win some, you lose some. It's one of them things.
0:40:16 > 0:40:19I don't take any of the blame myself
0:40:19 > 0:40:22for the failure in this task. We lost because of Jade and Katie.
0:40:22 > 0:40:26They both told me they were experts in marketing and advertising.
0:40:26 > 0:40:29And they clearly aren't. Locations.
0:40:29 > 0:40:31The football pitch was the wrong place to go.
0:40:33 > 0:40:36Adam should be fired because he didn't manage this very well.
0:40:36 > 0:40:39There was no clear strategy other than to keep the costs low.
0:40:39 > 0:40:41Everything was just a bit of a mess.
0:40:41 > 0:40:44The reason we had the second place was because of the bus,
0:40:44 > 0:40:45and it fell through.
0:40:45 > 0:40:48We can talk until the cows come home about whys and whats and ifs,
0:40:48 > 0:40:50but if we had sold five more, we would have won.
0:40:50 > 0:40:53So I am looking at Katie and Azhar purely on contribution.
0:40:53 > 0:40:57For me, those two are in the firing line big time now.
0:41:12 > 0:41:14PHONE RINGS
0:41:14 > 0:41:18- Yes, could you send the candidates in, please?- Yes, Lord Sugar.
0:41:18 > 0:41:20- You can go through to the boardroom now.- Thank you.
0:41:35 > 0:41:38All right, I see this as two problems here.
0:41:38 > 0:41:44One is you can't sell and two, you went off in the wrong direction
0:41:44 > 0:41:47and made, well, a load of cheap stuff.
0:41:47 > 0:41:49With regards to the quality of the food,
0:41:49 > 0:41:50I do believe it was gourmet.
0:41:50 > 0:41:52- I do believe we met the criteria. - Adam, hold up.
0:41:52 > 0:41:56- I've had some pictures shown to me of these meatballs.- Right.
0:41:56 > 0:41:58And I've got to tell you,
0:41:58 > 0:42:01I've seen things like that at the zoo in the elephant pen
0:42:01 > 0:42:02on the floor.
0:42:02 > 0:42:05So I don't know how you can tell me that is quality stuff.
0:42:05 > 0:42:07You've done this cheap, cheap,
0:42:07 > 0:42:10cheap thing, thinking you were going to make a load of money.
0:42:10 > 0:42:13If we start at the beginning, myself, Stephen and Jade
0:42:13 > 0:42:17fed back a few different things, and a lot of our market research
0:42:17 > 0:42:19wasn't actually taken into consideration.
0:42:19 > 0:42:20I don't know if they'd agree.
0:42:20 > 0:42:23It totally was, Katie. I totally disagree with you there.
0:42:23 > 0:42:26Your market research consisted of towing us over to a football ground.
0:42:26 > 0:42:28Whose idea was it to go to the football...?
0:42:28 > 0:42:31Let's talk about the football location.
0:42:31 > 0:42:34- To be honest, I championed that. - On what basis?
0:42:34 > 0:42:38Footfall. You know, I go to football games, it's £6 a burger.
0:42:38 > 0:42:41£6 a burger? Where do you go, Chelsea?
0:42:41 > 0:42:43Had you gone to the football ground
0:42:43 > 0:42:46and sold it for £2.50 a portion, you might have sold hundreds
0:42:46 > 0:42:49of portions, you might have made some more money.
0:42:49 > 0:42:53£5.99 at a football match is out of the question.
0:42:53 > 0:42:57Lord Sugar, my research team came back to me with 8.99.
0:42:57 > 0:42:59- That's all I heard.- How many football games have you been to?
0:42:59 > 0:43:01This is why I priced it at 5.99.
0:43:01 > 0:43:04You don't need a research team to tell you that people won't pay it.
0:43:04 > 0:43:07You know a burger at a football... You don't need research, buddy.
0:43:07 > 0:43:10Four quid a burger, that's what you spend. Tell the truth.
0:43:10 > 0:43:13At a game, it doesn't take Einstein to work out that these lads...
0:43:13 > 0:43:16I don't know how you stand in a stall selling to Rangers fans...
0:43:16 > 0:43:20- The first I've heard of it.- The first you've heard of it?- From you.
0:43:20 > 0:43:21I dropped to 3.99, three for a tenner.
0:43:21 > 0:43:23I realised within five minutes, but as a...
0:43:23 > 0:43:25How long did it take you to do that?
0:43:25 > 0:43:28As a research group, you was in charge of Katie and Jade.
0:43:28 > 0:43:31The other problem was the kickoff was half 12,
0:43:31 > 0:43:33so we lost the crucial dinnertime trade
0:43:33 > 0:43:37leaving the football pitch, setting up at the next pitch.
0:43:37 > 0:43:40- Would you not have thought...? - We couldn't do everything.
0:43:40 > 0:43:42.."For that hour and a half, we'll be losing all the lunchtime trade,
0:43:42 > 0:43:44"I'll decide not to do that."?
0:43:44 > 0:43:47I couldn't do everything. You know, you're a marketing expert. I put you
0:43:47 > 0:43:49in charge of marketing and promotion.
0:43:49 > 0:43:51That's what you told me your qualities were,
0:43:51 > 0:43:52that's where I put you.
0:43:52 > 0:43:55Steve was managing you. Katie, you've done marketing as well.
0:43:55 > 0:43:58Then, your second location afterwards,
0:43:58 > 0:44:00you went to Grassmarket.
0:44:00 > 0:44:03The reason we put forward the idea of a Grassmarket
0:44:03 > 0:44:07was because Stephen struck up a great deal with a tour operator.
0:44:07 > 0:44:10Yes, indeed. I spoke to a gentleman called Kenny.
0:44:10 > 0:44:14He drew up a partnership with us to utilise his bus
0:44:14 > 0:44:16so we could pitch on the top deck of the bus.
0:44:16 > 0:44:18We thought there'd be buses every 15 minutes.
0:44:18 > 0:44:21- Did it work?- I'm not one to carry on things that aren't working,
0:44:21 > 0:44:24I quickly made the decision, I said, "I'll sell at the front."
0:44:24 > 0:44:27I did that for the rest of the afternoon my absolute heart out.
0:44:27 > 0:44:30Were you selling, Azhar? What were you doing? You're very quiet there.
0:44:30 > 0:44:32- Are you deliberating over something? - No, I'm not.
0:44:32 > 0:44:34I was selling, as well, but I think throughout the day
0:44:34 > 0:44:37there were a number of issues to point out. Obviously,
0:44:37 > 0:44:39the first one being the product itself.
0:44:39 > 0:44:41I wish I was in Adam's shoes. Azhar is next to him.
0:44:41 > 0:44:43I have to be honest. Adam, you are gearing
0:44:43 > 0:44:46all your energy towards people who have really contributed,
0:44:46 > 0:44:48- many in a big way.- Stephen...
0:44:48 > 0:44:51You are missing a trick here, a big, big trick.
0:44:51 > 0:44:53Azhar is sitting there, as quiet as a mouse, beside you.
0:44:53 > 0:44:56- I think you are confused.- No. - Azhar, you have been very quiet.
0:44:56 > 0:44:58I don't think so. I think I pointed out,
0:44:58 > 0:45:01"Use some decent product and set the right price."
0:45:01 > 0:45:03You said, "No, cheap as chips."
0:45:03 > 0:45:06Cheap as chips. That's what you went for on price.
0:45:06 > 0:45:08I think the second location is getting off lightly.
0:45:08 > 0:45:10The sub team strategised. I understand it.
0:45:10 > 0:45:13It was, "We made a deal with the bus company. People get off,
0:45:13 > 0:45:15"they buy the food." But that did not happen.
0:45:15 > 0:45:17Therefore, we had to rely on the footfall,
0:45:17 > 0:45:18which wasn't big enough.
0:45:18 > 0:45:21If I may, just to bring a little bit of sanity to the situation.
0:45:21 > 0:45:24You are hearing a lot of objections here for the first time,
0:45:24 > 0:45:26I can assure you, in terms of location, Grassmarket.
0:45:26 > 0:45:27This is the first we've heard.
0:45:27 > 0:45:30I don't know if it's because of the steam in that mobile unit
0:45:30 > 0:45:33got to your head, Tom, but that's the first I've heard.
0:45:33 > 0:45:34I told you ten minutes ago.
0:45:34 > 0:45:37Lord Sugar, a lot of this, we're going back to the start.
0:45:37 > 0:45:40Why do you lie so much at this table?
0:45:40 > 0:45:42I don't understand what you're talking about.
0:45:42 > 0:45:45Jade, where is the failure of this task? Where does it lay?
0:45:45 > 0:45:48The failure of this task lays in the fact that we went to
0:45:48 > 0:45:51the football in the morning. We then moved over lunchtime
0:45:51 > 0:45:55and we got to the second position where we were meant to have
0:45:55 > 0:45:58people arriving all the time and everyone had had their lunch.
0:45:58 > 0:46:00So where does the fault lie? Who with?
0:46:00 > 0:46:04So, unfortunately, either Katie, Stephen, or Azhar.
0:46:04 > 0:46:07- Stephen?- Simple. Food.
0:46:07 > 0:46:10The quality was nowhere near enough to sell it
0:46:10 > 0:46:11in a gourmet style. That's a bottom line.
0:46:11 > 0:46:14And the location of the football, which is Katie.
0:46:14 > 0:46:16For me, Katie and Azhar, without a shadow of a doubt.
0:46:16 > 0:46:18Contribution from Azhar was nil.
0:46:18 > 0:46:20I think you've got a way of deflecting information.
0:46:20 > 0:46:23I've been asked a question and I've answered it.
0:46:23 > 0:46:26- You had your opportunity.- You're clever. You're deflecting it
0:46:26 > 0:46:28- away from you. - It's not about that.
0:46:28 > 0:46:30Would I be clever to include you in my summary?
0:46:30 > 0:46:31Was the second pitch yours,
0:46:31 > 0:46:34- yes or no?- Based on a clever idea, I came to that logical decision.
0:46:34 > 0:46:37- Stop blaming everybody else, yes or no?- Based on logical...- Yes or no?
0:46:37 > 0:46:40- I'm not going to answer the question.- That's how you deflect it.
0:46:40 > 0:46:42If I make a mistake, I admit it.
0:46:42 > 0:46:44You, if you make a mistake, you pass it on to somebody else.
0:46:44 > 0:46:47That's your issue. I make a mistake, I admit it.
0:46:47 > 0:46:50In blunt terms, I was responsible for the Grassmarket,
0:46:50 > 0:46:51based on a logical decision.
0:46:51 > 0:46:55Unfortunately, to defend Adam here, your contribution was zero.
0:46:55 > 0:46:58You made the mistake on the pitch of the second location.
0:46:58 > 0:46:59Don't deflect information.
0:46:59 > 0:47:03- My word!- Adam, you were the project manager here.- Yeah.
0:47:03 > 0:47:04So who are you bringing back in?
0:47:06 > 0:47:10I'll have to bring in Katie and...
0:47:12 > 0:47:15It's Jade or Azhar, unfortunately.
0:47:15 > 0:47:16Um...
0:47:18 > 0:47:21Azhar, you've just... You've let me down.
0:47:21 > 0:47:23You didn't do well.
0:47:23 > 0:47:28And, Jade, you're an advertiser, a marketer, this is what you do.
0:47:28 > 0:47:30I worked hard, though.
0:47:30 > 0:47:31We all worked hard, Jade.
0:47:31 > 0:47:34Everyone worked hard, but, unfortunately...
0:47:41 > 0:47:44I'll have to bring in Katie and Azhar.
0:47:44 > 0:47:45Right, OK.
0:47:45 > 0:47:49The other three of you, go back to the house.
0:47:49 > 0:47:52I'll see you on the next task.
0:47:52 > 0:47:54Thank you.
0:48:02 > 0:48:05I'm going to have a chat now with Nick and Karren.
0:48:07 > 0:48:11Step outside and come back in shortly.
0:48:11 > 0:48:15One of you will definitely be leaving the process today, OK?
0:48:25 > 0:48:27Well, Adam, I think he lost control of the task, really.
0:48:27 > 0:48:30I don't know what he thought he was doing.
0:48:30 > 0:48:34He spent a lot of time in this boardroom talking about "my team,
0:48:34 > 0:48:38"that I allowed to make decisions on marketing" and all that stuff,
0:48:38 > 0:48:43and conveniently deflected away from the fact that he made cheap...
0:48:43 > 0:48:45cheap rubbish, really.
0:48:47 > 0:48:52The thing is about Katie, she has made some bad calls here
0:48:52 > 0:48:56and has heavily influenced, I think, the failure of this task.
0:48:56 > 0:48:59She drove the football thing. Completely wrong.
0:48:59 > 0:49:04You know, he is very, very quiet, Azhar. He's very quiet.
0:49:04 > 0:49:07You don't know whether he has really got a good business brain on him
0:49:07 > 0:49:08or whether he is playing a game.
0:49:08 > 0:49:12This time, he's had it because he is back in this boardroom
0:49:12 > 0:49:14and he is going to have to speak up for himself.
0:49:14 > 0:49:18PHONE RINGS
0:49:18 > 0:49:21- 'Send the candidates in, please.' - Yes, Lord Sugar.
0:49:22 > 0:49:25- You can see Lord Sugar now. - Thank you.
0:49:41 > 0:49:43- Well, Adam.- Yes.
0:49:43 > 0:49:47- I've looked carefully at your application.- Yep.
0:49:47 > 0:49:50- You know, you are, you know, a very hard worker.- Yep.
0:49:50 > 0:49:53- In the sense that you run your own market stall.- Yep.
0:49:53 > 0:49:56- It's quite a big operation. It's wholesale and retail.- Right.
0:49:56 > 0:49:59- Established 13 years.- OK. - I've got more experience...
0:49:59 > 0:50:03- Yeah, all right. Cut the act. - OK, sorry.
0:50:03 > 0:50:06The thing is, you ever heard the expression
0:50:06 > 0:50:09- "leopard changing its spots"?- Yeah.
0:50:09 > 0:50:11I believe one of the problems of this task
0:50:11 > 0:50:16was that your market trader mentality kicked in -
0:50:16 > 0:50:19keep the costs down and make something very, very simple
0:50:19 > 0:50:22and flog it for a load of money.
0:50:22 > 0:50:24I wouldn't say that, really, to be honest with you.
0:50:24 > 0:50:27As a market trader, I don't buy cheap and sell dear.
0:50:27 > 0:50:29I sell a quality product at a good price.
0:50:29 > 0:50:31I want everyone to make money in the chain.
0:50:31 > 0:50:33And I do, you know... Lord Sugar, I believe
0:50:33 > 0:50:35I'm the best salesman in the whole process.
0:50:35 > 0:50:38I'm the best negotiator. I'm a guy you could go into business with.
0:50:38 > 0:50:40You didn't deliver on this project.
0:50:40 > 0:50:43- I did.- You didn't take control. - You didn't do anything.
0:50:43 > 0:50:45You let yourself down, you had no input whatsoever.
0:50:45 > 0:50:47You are responsible for the decisions others
0:50:47 > 0:50:48- make within your team.- Of course.
0:50:48 > 0:50:50Tell me, Adam. Adam, Adam.
0:50:50 > 0:50:53- Are you out of your depth in this process?- Not at all.
0:50:53 > 0:50:56- I think he is.- Not at all. - I think he is out of his depth.
0:50:56 > 0:50:58- I've got five times more experience than you.- Fine, but you're
0:50:58 > 0:51:00- out of your depth.- Not at all.
0:51:00 > 0:51:02You could have 100 times more experience.
0:51:02 > 0:51:03I'm your number one candidate,
0:51:03 > 0:51:06and I say that with the backup, hopefully, of what you've seen...
0:51:06 > 0:51:09- Why are you my...? Explain to me why.- I know what I'm doing,
0:51:09 > 0:51:11- you don't have to babysit me. - You don't know!
0:51:11 > 0:51:15You were completely out of control. You didn't know what was going on.
0:51:15 > 0:51:17In all fairness, in Adam's defence,
0:51:17 > 0:51:20he heavily relies on Steve to make the decisions for him.
0:51:20 > 0:51:21He did pass a lot on to Steve.
0:51:21 > 0:51:25If he is not with Steve, he won't do anything within a task.
0:51:25 > 0:51:27He passed responsibility over to Steve. He made decisions,
0:51:27 > 0:51:29he was partly responsible for the failure.
0:51:29 > 0:51:32Do you recognise that Steve has more brainpower than you?
0:51:32 > 0:51:36Not at all. I think Steve has certain qualities.
0:51:36 > 0:51:38Who is responsible, then, out of you three?
0:51:38 > 0:51:43- Unfortunately, more responsibility lies with Katie.- I suggested a pitch.
0:51:43 > 0:51:44She didn't research.
0:51:44 > 0:51:47- On day two, in sales...- You made the decision without me there.
0:51:47 > 0:51:49Katie, what made or broke the task...
0:51:49 > 0:51:52Unfortunately, we lost, but the sales on day two.
0:51:52 > 0:51:54- Yeah.- This marketing strategy went down the pan.
0:51:54 > 0:51:56The branding went down the pan, everything.
0:51:56 > 0:51:57The name went down the pan.
0:51:57 > 0:52:00Katie disappeared on day two in the afternoon.
0:52:00 > 0:52:02I was running around everywhere getting people.
0:52:02 > 0:52:04Azhar brought plenty of people down, Stephen, too.
0:52:04 > 0:52:05That's not even true.
0:52:05 > 0:52:08- Day one, you did nothing. Day two... - Oh, God, that is so untrue, Adam.
0:52:08 > 0:52:11You always said you wanted to do this with your head held high.
0:52:11 > 0:52:13I'm being honest. Katie, that's why I brought you here.
0:52:13 > 0:52:15I was dressed as a pizza running around that place,
0:52:15 > 0:52:17getting people in there.
0:52:17 > 0:52:19I struggled to communicate with you - you listen
0:52:19 > 0:52:23- to who you want to listen to.- But what was it you were communicating?
0:52:23 > 0:52:25You chose the football ground.
0:52:25 > 0:52:28You were instrumental together with Stephen
0:52:28 > 0:52:30over this Grassmarket position.
0:52:30 > 0:52:33You were instrumental in the brand name.
0:52:33 > 0:52:36The idea was keep it really simple. Some of the highest brands...
0:52:36 > 0:52:39You're not getting it, are you?
0:52:39 > 0:52:43- You know...- Azhar, Azhar.
0:52:43 > 0:52:47tell me why I should let you stay in this process.
0:52:47 > 0:52:49I'm committed, I'm driven, I'm a hard worker.
0:52:49 > 0:52:52I started a business completely organically
0:52:52 > 0:52:54with a £2,500 redundancy package
0:52:54 > 0:52:56and grew it into a successful organisation.
0:52:56 > 0:53:00I pretty much work 365 days a year. I literally do not stop working.
0:53:00 > 0:53:02I've got 100% commitment in what I do.
0:53:02 > 0:53:04I think, as for being your business partner,
0:53:04 > 0:53:07I've got the skill set to be able to add a lot of value.
0:53:07 > 0:53:09Why should I let you stay here, Adam?
0:53:09 > 0:53:12Lord Sugar, I would be perfect as your business partner.
0:53:12 > 0:53:15Those are simple words. Give me something better than that, please.
0:53:15 > 0:53:18Keep me in this process, I'll show you what I've got.
0:53:18 > 0:53:22- I've already given you the chance, I made you project manager.- Yeah,
0:53:22 > 0:53:24- it was good of you to ask me to step up to the mark.- Thanks for that.
0:53:24 > 0:53:26I appreciate the opportunity.
0:53:26 > 0:53:29I've done as well as I can and I am here to do even better,
0:53:29 > 0:53:31- I just want the opportunity to show you.- Katie.
0:53:31 > 0:53:34I feel like I've been scapegoated ever so slightly.
0:53:34 > 0:53:36Because I was in the boardroom from the beginning,
0:53:36 > 0:53:39I've had a bit of an uphill battle
0:53:39 > 0:53:43to convince people, but I have been a key part of every single task
0:53:43 > 0:53:46since the first boardroom. I always come up with good ideas.
0:53:46 > 0:53:50In my own career, I am all about research and developing products.
0:53:50 > 0:53:53I've got so much to offer you. I'm intelligent, I'm really good...
0:53:53 > 0:53:54I've got great people skills.
0:53:54 > 0:53:57Honestly, I just feel like I've got so much more to give.
0:53:57 > 0:53:59- I really, really do.- OK, listen,
0:53:59 > 0:54:03I think I've heard enough from all three of you.
0:54:04 > 0:54:07Um...
0:54:07 > 0:54:12Azhar, I've expressed my opinion about you not speaking up.
0:54:12 > 0:54:16You certainly have come out of your shell a little bit here today.
0:54:16 > 0:54:18What you do say actually makes
0:54:18 > 0:54:20a bit of sense compared to some other people.
0:54:20 > 0:54:22Um...
0:54:23 > 0:54:28Adam, you certainly are an enthusiastic person, but there
0:54:28 > 0:54:33are at least two or three big errors that have been made on this task.
0:54:33 > 0:54:35You were supposed to be the team leader
0:54:35 > 0:54:39and you let other people drag you down, OK?
0:54:39 > 0:54:41Um, Katie...
0:54:43 > 0:54:46..he listened to you.
0:54:47 > 0:54:51One could argue that's his problem for listening to you.
0:54:52 > 0:54:55But the information you gave him was wrong.
0:54:55 > 0:54:58- I gave him lots of information. - I don't want to hear any more.
0:55:01 > 0:55:03Um...
0:55:11 > 0:55:14Adam, I don't know if you're out of your depth here,
0:55:14 > 0:55:16I'm sure you're a very hard worker,
0:55:16 > 0:55:21I know that you've got a good business going. Yeah?
0:55:21 > 0:55:22Um...
0:55:28 > 0:55:30I'm going to give you one more chance to stay in this process.
0:55:30 > 0:55:31Thank you, Lord Sugar.
0:55:31 > 0:55:35I hope you are going to learn now to assert your authority.
0:55:35 > 0:55:38- Absolutely.- Properly.- Absolutely.- OK?
0:55:39 > 0:55:43Katie, I'm afraid to say
0:55:43 > 0:55:47that having been in this position a third time,
0:55:47 > 0:55:51I'm not convinced. And so, Katie, you're fired.
0:56:05 > 0:56:09You... You got away with it on the borderline here.
0:56:09 > 0:56:11I understand that, Lord Sugar.
0:56:11 > 0:56:13Off to the house, see you on the next task.
0:56:13 > 0:56:15BOTH: Thank you, Lord Sugar.
0:56:25 > 0:56:26Good luck.
0:56:28 > 0:56:30- Good luck.- All right, you, too.
0:56:48 > 0:56:52I do feel absolutely robbed. I believe Adam should have been fired.
0:56:52 > 0:56:53He made a complete mess of this task,
0:56:53 > 0:56:56but the decision has been made.
0:56:56 > 0:56:58The plan was to make Lord Sugar lots of money, but it looks like
0:56:58 > 0:57:01I'm going to have to go off and do that by myself.
0:57:04 > 0:57:06Lord Sugar made a big point about being gourmet.
0:57:06 > 0:57:10Literally, I was fighting a battle all the way through our first days.
0:57:10 > 0:57:14I had to rein him in - "You can't put these ingredients in." So that's the problem.
0:57:18 > 0:57:21This is just so up in the air.
0:57:21 > 0:57:24THEY CHEER
0:57:26 > 0:57:30Oh, my God. Well done, Adam. Tell us what happened.
0:57:30 > 0:57:35- He said Adam was that far off.- Yeah. - Literally, that's how close he is.
0:57:35 > 0:57:38You also got a very stern warning, as well.
0:57:38 > 0:57:41My words of wisdom were I should speak up more and,
0:57:41 > 0:57:42essentially, that's as he left it.
0:57:42 > 0:57:44That's all I said to you, mate, to be fair.
0:57:44 > 0:57:48The bottom line is, Adam, well done for being back. I didn't think you were, mate,
0:57:48 > 0:57:53I was dreading it. I thought Katie would be. I'm pleased. And we move on, yeah?
0:57:55 > 0:57:59In the fight for Lord Sugar's quarter million pound investment,
0:57:59 > 0:58:01ten candidates remain.
0:58:03 > 0:58:05Next time...
0:58:05 > 0:58:08This task is all about smelling what is selling.
0:58:08 > 0:58:11Extractable, extendable blue supermop.
0:58:11 > 0:58:14Sniff out sales in Essex...
0:58:14 > 0:58:17£2 a go now, cost-price. Let's clear 'em.
0:58:17 > 0:58:18As much money as we can, straight in.
0:58:18 > 0:58:21They want that tan as soon as they can.
0:58:21 > 0:58:22There doesn't seem to be any strategy.
0:58:22 > 0:58:26- ..or face a stink in the boardroom. - You didn't learn what was selling.
0:58:26 > 0:58:30It was a bad decision. You're fired.
0:58:31 > 0:58:35Subtitles by Red Bee Media Ltd