Street Art

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0:00:03 > 0:00:05This is not about a job anymore.

0:00:05 > 0:00:09I'm the investor, and you are going to make me some money.

0:00:10 > 0:00:13Heading to London, 16 potential business partners,

0:00:13 > 0:00:16all keen to kickstart a company.

0:00:18 > 0:00:20I'm not looking for a friend.

0:00:20 > 0:00:22If I want a friend, I'll get a dog.

0:00:22 > 0:00:24I'm looking for a partner.

0:00:24 > 0:00:30This is about me investing £250,000 into a business with one of you.

0:00:30 > 0:00:36On offer, a 50/50 deal with the nation's most demanding investor.

0:00:36 > 0:00:37I'm going to tell you what.

0:00:37 > 0:00:40You've thrown the gauntlet down, and I expect you to win.

0:00:40 > 0:00:44Willing to bankroll new business in tough times,

0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.

0:00:48 > 0:00:51Basic business principles went right down the drain on this thing.

0:00:51 > 0:00:54You should have all known better.

0:00:54 > 0:00:57- Start the car! - It's a deal worth fighting for.

0:00:57 > 0:00:59It's the same thing happening again,

0:00:59 > 0:01:01we have an opinion, and you just don't like it.

0:01:01 > 0:01:0316 candidates.

0:01:03 > 0:01:06You don't have to teach me how to suck eggs, I'm in a rush.

0:01:06 > 0:01:07Guys! If you want it, buy it!

0:01:07 > 0:01:0912 tough weeks.

0:01:09 > 0:01:10SMASHING

0:01:10 > 0:01:11Bloody hell.

0:01:11 > 0:01:14One life-changing opportunity.

0:01:14 > 0:01:16You're fired. You're fired.

0:01:16 > 0:01:19This is my boardroom, and by the way, this is my money.

0:01:19 > 0:01:20You're fired.

0:01:27 > 0:01:31Previously on The Apprentice...

0:01:31 > 0:01:35This task is all about you starting a business from scratch.

0:01:35 > 0:01:37Madam... Would you like a mop, would you?

0:01:37 > 0:01:40Both teams set up stall in Essex.

0:01:40 > 0:01:44£5! Only if you buy off me now!

0:01:44 > 0:01:46Can I borrow you for a quick second?

0:01:46 > 0:01:48Nick's team had a hit on its hands...

0:01:48 > 0:01:49Essex do love tan.

0:01:49 > 0:01:52It goes on evenly, it's no streaks.

0:01:52 > 0:01:54There you go, madam. Thank you very much.

0:01:54 > 0:01:57..but failed to keep supplies topped up.

0:01:57 > 0:02:00- Now what do we do? - They've got no more tan.

0:02:00 > 0:02:05We've got 21 mp3 players, we've got 10 of the fake tan.

0:02:05 > 0:02:08- Jade bought a pile of mixed products...- 'Well, I think...'

0:02:08 > 0:02:12- Whatever you think, a mixture of the other stuff. - That's not a strategy, is it?

0:02:12 > 0:02:15..but her prices got squeezed.

0:02:15 > 0:02:16The last five at a fiver, now.

0:02:16 > 0:02:19Everything is half price!

0:02:19 > 0:02:23In the boardroom, the tan took gold.

0:02:23 > 0:02:24Nearly £1,000.

0:02:24 > 0:02:27- Well done, guys. - Well, well done.

0:02:27 > 0:02:30Jade's discounts cost her dear.

0:02:30 > 0:02:31It was a bad decision.

0:02:31 > 0:02:35Tom's head for figures kept him safe.

0:02:35 > 0:02:37It's quite clear that you shouldn't be sitting

0:02:37 > 0:02:39in the boardroom here today.

0:02:39 > 0:02:43- I know Azhar caused a problem. - You're the team leader, you could have shut him down.

0:02:43 > 0:02:45But Azhar's number was up.

0:02:45 > 0:02:47Azhar, you're fired.

0:02:49 > 0:02:51He became the seventh casualty of the boardroom.

0:02:52 > 0:02:55Now nine remain

0:02:55 > 0:02:58to fight for the chance to become Lord Sugar's business partner.

0:03:14 > 0:03:176am.

0:03:17 > 0:03:19PHONE RINGS

0:03:22 > 0:03:24Morning.

0:03:24 > 0:03:25'Good morning.

0:03:25 > 0:03:29'Lord Sugar would like you to meet him at Waterloo Station.

0:03:29 > 0:03:31'The cars will be outside in 15 minutes.'

0:03:32 > 0:03:36- Ohhh...- Guys, we're getting picked up in 15 minutes.

0:03:36 > 0:03:38And we're going to Waterloo.

0:03:38 > 0:03:42- Waterloo? - Oooh... Waterloo?- Yeah.

0:03:42 > 0:03:43Where do the trains go to from there?

0:04:00 > 0:04:03We need to make sure we win.

0:04:03 > 0:04:04Cos I don't want three losses on the bounce.

0:04:04 > 0:04:07- No, no way.- Can't be doing with it. - It's a nightmare.

0:04:11 > 0:04:13- Two in a row, Sterling, isn't it? - Yeah.

0:04:13 > 0:04:15- And you've won five out of seven, Nick?- Yeah.

0:04:15 > 0:04:17- As have you, haven't you?- Yes.

0:04:17 > 0:04:20- Won five out of seven, Gabrielle, you've won four, have you?- Three.

0:04:20 > 0:04:21Three, yes.

0:04:21 > 0:04:23It's nice.

0:04:28 > 0:04:30Waterloo.

0:04:32 > 0:04:35Named after Wellington's famous victory.

0:04:35 > 0:04:38For the candidates, the start of their next battle.

0:04:42 > 0:04:47And underneath the arches, in high definition,

0:04:47 > 0:04:48Lord Sugar.

0:04:48 > 0:04:50Good morning, ladies and gentlemen.

0:04:50 > 0:04:52I'm sorry I can't be with you today,

0:04:52 > 0:04:54because I've got some urgent business to attend to.

0:04:54 > 0:04:59You might be wondering what you're doing standing there in a tunnel.

0:04:59 > 0:05:01Look around you,

0:05:01 > 0:05:06because this is an example of what you're going to be selling next.

0:05:06 > 0:05:11You're going to organise the sale of urban art tomorrow night

0:05:11 > 0:05:15in two of London's cutting-edge galleries.

0:05:15 > 0:05:17You're going to pick two artists to represent,

0:05:17 > 0:05:21and it's very simple, the team that makes the most commission will win,

0:05:21 > 0:05:25and in the losing team, one of you will be fired.

0:05:26 > 0:05:29So I'll see you back in the boardroom in a couple of days.

0:05:29 > 0:05:31Good luck.

0:05:37 > 0:05:39The urban art market.

0:05:40 > 0:05:44With some pieces fetching hundreds of thousands,

0:05:44 > 0:05:47it's made street artists like Banksy bankable.

0:05:49 > 0:05:53Teams must choose two artists, then sell their work to the public,

0:05:53 > 0:05:57and a high end corporate client laid on by Lord Sugar.

0:05:57 > 0:05:59- What do you think?- First...

0:05:59 > 0:06:02- Very interesting task.- Yeah. - Shall we start with PM?

0:06:02 > 0:06:05- ..both teams need leaders. - I really want to put myself forward.

0:06:05 > 0:06:08Yeah, I would also like to put myself forward.

0:06:08 > 0:06:10I've worked with a couple of artists before,

0:06:10 > 0:06:15doing their exhibition spaces, um... also working on the night as well, with the catering, whatever else.

0:06:15 > 0:06:17I know they push a lot of drink, get everyone in the mood,

0:06:17 > 0:06:22get everyone happy, you know, so these ideas, I've... I'm kind of accustomed to.

0:06:22 > 0:06:25- RICKY: I'm voting for Gabby. - I'll vote for Gabby. Just from the creative side.

0:06:25 > 0:06:27STEPHEN: Yeah, um... OK.

0:06:27 > 0:06:31- Well that's done then, that's three votes.- Gabby, yeah. Good. OK.

0:06:31 > 0:06:32On the other team...

0:06:32 > 0:06:34I'll put myself up.

0:06:34 > 0:06:37I've got a good interest in this, kind of, market,

0:06:37 > 0:06:39I know a lot, well, I know a little bit about graffiti.

0:06:39 > 0:06:42..a bid from wine broker, Tom.

0:06:42 > 0:06:46I understand obviously the art and the technicalities of how graffiti's produced,

0:06:46 > 0:06:50so I can tell the difference between a good quality piece and a bad quality graffiti piece.

0:06:50 > 0:06:53You guys, you might not be able to read it, where I've got a good knowledge

0:06:53 > 0:06:56of how to read the words that they've written.

0:06:56 > 0:07:00- Music to my ears, this, Tom. If you want to be PM, then that's fantastic.- That's fine.

0:07:00 > 0:07:02- So, Tom, most of the stuff I have seen is names.- Yeah.

0:07:02 > 0:07:06I take it that's not where the money is, the money's in the pictures, is it?

0:07:06 > 0:07:10It has to be something that's got a message behind it, that's got some history behind it.

0:07:10 > 0:07:11Quite controversial.

0:07:11 > 0:07:15One of the reasons Banksy's so famous that you might not know is that no-one knows his identity.

0:07:15 > 0:07:18No-one's ever seen him, no-one knows what his name is.

0:07:18 > 0:07:20Next for both teams - meet the artists.

0:07:20 > 0:07:22And a game plan from project manager, Gabrielle.

0:07:22 > 0:07:26Please, you know, show enthusiasm, show that...

0:07:26 > 0:07:28You know, listen to what they say, show dedication,

0:07:28 > 0:07:31cos at the end of the day, they'll be picking us to represent them.

0:07:31 > 0:07:32- Let's go!- Fantastic.

0:07:35 > 0:07:38With five artists to see, the teams split.

0:07:38 > 0:07:41- See you later.- Have a good day, yeah? I'll be on the phone. - See you later.

0:07:41 > 0:07:46Half stay in London, the rest head to Bristol.

0:07:46 > 0:07:50On Gabrielle's team, Nick and Ricky.

0:07:51 > 0:07:52I think we are looking quite corporate.

0:07:52 > 0:07:56I don't mind, it's professional, and we are an agent, we're offering a professional service,

0:07:56 > 0:08:00but I also want them to think that we're offering a personable professional service.

0:08:00 > 0:08:03I think we should take off our ties.

0:08:03 > 0:08:04- Run that past Gabby.- Yeah.

0:08:07 > 0:08:11Heading west for the other team, Jade and Adam.

0:08:12 > 0:08:14Tom said that no-one knows Banksy's identity.

0:08:14 > 0:08:18That is the whole mystery of Banksy, is the fact that no-one knows him.

0:08:18 > 0:08:21- I thought you meant no-one knew his...- Yeah, everyone KNOWS him.

0:08:21 > 0:08:24- Yeah, no-one... - But it's like The Stig, innit?

0:08:26 > 0:08:28Bristol -

0:08:28 > 0:08:30birthplace of Banksy,

0:08:30 > 0:08:32hotbed of urban art.

0:08:32 > 0:08:35- Oh, yeah?- Come and look at this. - Wow.

0:08:35 > 0:08:38- Hi, nice to meet you, Jade Nash. - Hello, Jade.

0:08:38 > 0:08:41First stop for Tom's talent spotters,

0:08:41 > 0:08:44anti-establishment artist, SPQR.

0:08:44 > 0:08:47To be honest with you, I do appreciate it, and I love that.

0:08:47 > 0:08:49It gets your mind going, don't it?

0:08:50 > 0:08:54- Keep you brainwashed, maybe that's...- I love this.

0:08:54 > 0:08:57..about the media and everything else and your opinions and ideas.

0:08:57 > 0:09:00'I know nothing at all about urban art,

0:09:00 > 0:09:04'so my strategy with the artist today is give them my unbiased, um... unique opinion, really,'

0:09:04 > 0:09:07of how I interpret their art.

0:09:07 > 0:09:10To me that means kids aren't kids for long enough any more.

0:09:12 > 0:09:13Wow.

0:09:15 > 0:09:17Yeah. Yeah.

0:09:23 > 0:09:25London.

0:09:25 > 0:09:29Project manager Tom's first call - his team's corporate client.

0:09:30 > 0:09:32Car giant, Renault.

0:09:32 > 0:09:35- Nice to meet you, Tom.- Hi, Tom. - Nice to meet you.

0:09:35 > 0:09:40An art purchase from them could set their commissions racing.

0:09:40 > 0:09:43We're going to be looking for two artists that are up and coming.

0:09:43 > 0:09:47From my knowledge, you very much focus on, you know, cool, joie de vivre.

0:09:47 > 0:09:50- Yeah.- Now, for me, that works hand in hand with art.- Yeah.

0:09:50 > 0:09:52Its bang on trend, definitely.

0:09:52 > 0:09:55I think what we're really keen to get across,

0:09:55 > 0:09:59is we're a French car manufacturer, so Frenchness is definitely the first box you have to tick.

0:09:59 > 0:10:02- Brilliant, OK.- It's about sexiness, it's about innovation.

0:10:02 > 0:10:04So from a briefing perspective,

0:10:04 > 0:10:07this is definitely the key elements we want to tackle.

0:10:07 > 0:10:09- Have you got an idea in mind for budget?- ..Budget?

0:10:09 > 0:10:13- We're thinking around about the £5,000 mark.- £5,000 mark.

0:10:13 > 0:10:15NICK: On balance, I think Tom did a good job.

0:10:15 > 0:10:18Clearly knows what he's talking about.

0:10:18 > 0:10:22I sense that Tom is going to be a very strong leader on this task.

0:10:22 > 0:10:25- 'Pull the left-hand door and come to reception, please.'- Thank you.

0:10:25 > 0:10:28For the other team, Beefeater gin.

0:10:28 > 0:10:30- Hi.- Hi, I'm Gabrielle. Lovely to meet you.

0:10:30 > 0:10:33Out to buy eye-catching art for its distillery.

0:10:33 > 0:10:36We're looking for, just think of people coming into this distillery,

0:10:36 > 0:10:38they see this piece of art and they go,

0:10:38 > 0:10:40this is fantastic, this says everything about this brand,

0:10:40 > 0:10:44says everything about London, it's a mixture of contemporary,

0:10:44 > 0:10:47cos it's about urban art,

0:10:47 > 0:10:52but it's also saying something about the tremendous history and heritage that we have in the brand.

0:10:52 > 0:10:56That's what we're trying to, um... er... come across later on today,

0:10:56 > 0:10:59someone quite unique, someone that you'll remember,

0:10:59 > 0:11:02someone that, er, is individual with a bit of a twist.

0:11:02 > 0:11:06I think we've got a feel for what you're all about based on what you said, which is really valuable.

0:11:06 > 0:11:10We're going to visit some artists today that are up and coming,

0:11:10 > 0:11:14and if you got on that train with that artist, that would be something you'd be at the beginning of.

0:11:14 > 0:11:16- KARREN:- I'm really concerned about how that went,

0:11:16 > 0:11:20cos they have missed vital questions about the size, about location...

0:11:20 > 0:11:23Perhaps the most vital of all is, "What's your budget?"

0:11:23 > 0:11:25Do you have any other questions for us?

0:11:25 > 0:11:26No, I think that's it.

0:11:32 > 0:11:34- Hi, is that Nathan? - You're right, yeah.- Hi, Stephen.

0:11:34 > 0:11:39Next stop for Gabrielle's team, artist Nathan Bowen.

0:11:39 > 0:11:41Wow, looks really unbelievable, to be honest.

0:11:41 > 0:11:46- I guess you've been doing this a while, Nathan, have you, or... - I used to be a builder.- OK.

0:11:46 > 0:11:48- So I used to do a lot of artwork on building sites.- No way!

0:11:48 > 0:11:52So I wanted to combine, like, the artwork with the building sites,

0:11:52 > 0:11:56so I came up with these characters, and with these characters,

0:11:56 > 0:11:59instead of doing the builders, I thought I'd do the Queen's Royal Guards.

0:11:59 > 0:12:01- The Beefeaters and that, yeah? - Yeah, exactly.

0:12:01 > 0:12:06Do you mind me asking, like, how much would someone pay for one of your pieces like that?

0:12:06 > 0:12:07£500 in a gallery.

0:12:07 > 0:12:10'Nathan seems to be the ideal candidate

0:12:10 > 0:12:14'to pitch to the gin distillery, because he's very much into London,'

0:12:14 > 0:12:16his images are that of Union Jacks.

0:12:16 > 0:12:20- So Nathan, I mean, the bottom line is from our side, we absolutely... - Love this.- Love it.- Thank you.

0:12:20 > 0:12:21It's fantastic.

0:12:23 > 0:12:25Look at that guy up there, his teeth are coming out.

0:12:25 > 0:12:30- These work for graffiti, but you wouldn't put that on your bedroom wall, would you?- No.

0:12:30 > 0:12:33- Your client's not going to buy one of them.- Let's carry on, shall we?- Yeah.

0:12:33 > 0:12:39On the streets of Bristol, the rest of Gabrielle's team.

0:12:39 > 0:12:40Look at the one up there.

0:12:40 > 0:12:43And a different take on Nathan Bowen's art.

0:12:43 > 0:12:47You would see some crazy workman alien

0:12:47 > 0:12:50peeing on another crazy workman alien selling well in London.

0:12:52 > 0:12:55I don't like... I wouldn't pay for that.

0:12:55 > 0:12:57I think that's awful.

0:12:57 > 0:12:58Oh...

0:12:58 > 0:12:59Shall we carry on?

0:12:59 > 0:13:01THEY LAUGH

0:13:04 > 0:13:06First appointment for Ricky and Nick...

0:13:06 > 0:13:08- Nick.- Nice to meet you. - I'm Ricky.- Ricky.

0:13:08 > 0:13:10They're cool.

0:13:10 > 0:13:11Wow.

0:13:11 > 0:13:13Copyright - an urban artist with a painter's touch.

0:13:14 > 0:13:16I love this stuff.

0:13:16 > 0:13:20What kind of prices would these go for at a gallery?

0:13:20 > 0:13:22The smallest paintings, they start at around 150 quid.

0:13:22 > 0:13:26- The biggest ones, like this, they're 2,750, I think.- Yeah.

0:13:26 > 0:13:29You've had an exhibition in London before?

0:13:29 > 0:13:31- Earlier this year, yeah. - How did that work out?

0:13:31 > 0:13:33I had 50 paintings, and they all sold.

0:13:33 > 0:13:37- Amazing. So how long was the exhibition, just an evening? - One day, yeah.

0:13:37 > 0:13:39- A one-day exhibition?- Fantastic.

0:13:39 > 0:13:44- What do you think?- I thought he was good. I like the different textures, and there was a lot of detail.

0:13:44 > 0:13:47It's a really good talking point. I think they're lovely.

0:13:50 > 0:13:53Shoreditch, east London.

0:13:53 > 0:13:54KNOCK AT DOOR

0:13:54 > 0:13:58- Hi there, how are you?- How are you doing?- I'm good. Lovely to meet you, it's Laura.

0:13:58 > 0:14:00- I'm Pure Evil.- Lovely to meet you, I'm Tom.- Nice to meet you.

0:14:00 > 0:14:04Next for Laura and graffiti enthusiast Tom,

0:14:04 > 0:14:07the artist known as Pure Evil.

0:14:07 > 0:14:10What sort of prices are these would these items in here go for?

0:14:10 > 0:14:13That's a print, that's £150.

0:14:13 > 0:14:14You know, in a frame, that's £210.

0:14:14 > 0:14:18What attracts me to street art, and I have a few bits in my house,

0:14:18 > 0:14:21is traditional kind of street art, spray paints. Er...

0:14:21 > 0:14:25Myself, I'm a big fan of obviously Space Invader from France. I think it's absolutely excellent.

0:14:25 > 0:14:27Banksy...

0:14:27 > 0:14:30So when you went to California, who did you kind of take inspiration from,

0:14:30 > 0:14:33cos obviously you have people like Shephard Fairey over on the west coast,

0:14:33 > 0:14:37with Andre the Giant and the Obey, which obviously became huge, and that's absolutely mammoth.

0:14:37 > 0:14:42NICK: 'I think that Tom's knowledge of the edgy urban art scene

0:14:42 > 0:14:44'has gone pretty well for Phoenix.

0:14:44 > 0:14:47'But I don't really think that they have set out'

0:14:47 > 0:14:49to demonstrate to the artist

0:14:49 > 0:14:51that they are the people to sell his work.

0:14:51 > 0:14:54Right, see you later.

0:14:56 > 0:15:01- I think he likes us.- I think he liked us, I think he'll definitely be impressed with your knowledge.

0:15:01 > 0:15:03Mmm. I think that he might be my first choice.

0:15:06 > 0:15:09Here you go, ladies.

0:15:09 > 0:15:11Hot on their heels, Gabrielle's team.

0:15:11 > 0:15:14- Hello.- Hi, I'm the artist known as Pure Evil, yes.- Evil?

0:15:14 > 0:15:18- How are you doing?- Hi, I'm Gabrielle.- Stephen. Nice to meet you.- Lovely to meet you too.

0:15:18 > 0:15:20- Hi, Jenna, nice to meet you. - You all right?

0:15:20 > 0:15:22GABRIELLE: Nothing's what it seems, everything, you know,

0:15:22 > 0:15:25scratch the surface and you find a story beneath it,

0:15:25 > 0:15:27it's, erm...

0:15:27 > 0:15:29I like to be drawn... You know...

0:15:29 > 0:15:32That caught my attention, and then when you get into it,

0:15:32 > 0:15:36it really draws you in to see, you know, other parts, and you get a different story.

0:15:36 > 0:15:40- KARREN:- Gabrielle's arty side really comes to the fore in tasks like this.

0:15:40 > 0:15:43She's very engaging, she talks to the artists on their own level.

0:15:43 > 0:15:49- They're all like icons, really. - Yeah.- I kind of feel a bit drawn to, like, come over and...- Yeah.

0:15:49 > 0:15:50- Really look at it.- Yeah.

0:15:50 > 0:15:53- I... I really like that. I love this.- That's what I'm saying, exactly.

0:15:53 > 0:15:54I really love this.

0:15:56 > 0:15:57Wow!

0:15:57 > 0:15:59Yeah, so, welcome.

0:15:59 > 0:16:00Oh, this is amazing,

0:16:00 > 0:16:03this is so different to anything we've seen today.

0:16:03 > 0:16:05Really, really cool.

0:16:05 > 0:16:10Tom's team in Bristol meet their final artist of the day - Copyright.

0:16:10 > 0:16:11I love the ones on the skateboard.

0:16:11 > 0:16:14- Yeah.- That's really unique, isn't it?- Really unique.

0:16:14 > 0:16:18Not much experience of art, but I've looked at a lot of paintings today,

0:16:18 > 0:16:22and I've actually connected with quite a few of the artists, and my interpretations of their work,

0:16:22 > 0:16:25but this, to me, is the best thing I've seen all day.

0:16:25 > 0:16:28To me, it's very, um... hypnotising, really, your work.

0:16:28 > 0:16:31You know, you could look at it for hours

0:16:31 > 0:16:34and get several different meanings from it, really.

0:16:34 > 0:16:36- I'm really... - And it's, it's very good.

0:16:37 > 0:16:40It's really unusual, I just haven't seen anything...

0:16:40 > 0:16:43this is the only thing that's really stood out for me today.

0:16:43 > 0:16:48- It's great, it's fantastic, love it. - This is... In comparison to the other one.- Absolutely.

0:16:48 > 0:16:51Back in London...

0:16:51 > 0:16:55If you'd like a drink, help yourselves, over here, there's wine, beer, cider...

0:16:55 > 0:16:57- Whatever you like. - Thank you very much, James.

0:16:57 > 0:17:02Next for Gabrielle's team, the poster-sized paintings of James Jessop.

0:17:02 > 0:17:05- Right, this is, this is your work, I mean...- Yeah.

0:17:05 > 0:17:06Just wow.

0:17:06 > 0:17:08Almost gobsmacked, to be honest.

0:17:08 > 0:17:12I work with text mostly in there, sort of like New York subway-rooted graffiti-style text,

0:17:12 > 0:17:14and then throw it in the mix with some other stuff...

0:17:14 > 0:17:18If I was to speak to people about art, about your art in particular,

0:17:18 > 0:17:23what would you be really important, what's the most important thing you'd like me to say, think?

0:17:23 > 0:17:25I'm obsessed, so, like, it's a pain,

0:17:25 > 0:17:27it's just like I couldn't live without it.

0:17:27 > 0:17:29And so get the energy going and that,

0:17:29 > 0:17:33perhaps a few beers in the evening there as well to relax a bit as well.

0:17:33 > 0:17:37James, the people who buy your art, are they connoisseurs, or...

0:17:37 > 0:17:38Yeah, I mean...

0:17:38 > 0:17:43I mean, I've just sold three paintings recently to a collector in Los Angeles.

0:17:43 > 0:17:45They took two for £15,000 last week.

0:17:47 > 0:17:50JENNA: I think he was very interesting.

0:17:50 > 0:17:54He represents everything art's all about, I mean, Van Gogh chopped off his ear, for crying out loud.

0:17:54 > 0:17:58That's the bottom line, these people are what I think art's all about,

0:17:58 > 0:18:01nutcases who've got a bit of genius and that can draw stuff like that.

0:18:01 > 0:18:04Finally for Tom and Laura...

0:18:04 > 0:18:05Hi.

0:18:05 > 0:18:08- How you doing?- I'm Tom.- All right, nice to meet you, I'm James Jessop.

0:18:08 > 0:18:14- Welcome to my studio.- Thanks very much for inviting us.- Hello, how are you, it's Laura.- All right?

0:18:14 > 0:18:16So this is my latest piece, I'm very proud of the horror.

0:18:16 > 0:18:17HE GROWLS

0:18:17 > 0:18:19LAURA LAUGHS

0:18:20 > 0:18:22This painting's called Subway Fiction.

0:18:22 > 0:18:26It's like if I could go back to 1982, in like the TARDIS,

0:18:26 > 0:18:29and spray a whole train, this is what I would do.

0:18:31 > 0:18:34But there's that and there's that, there's a Dracula one here.

0:18:34 > 0:18:37How much would, erm... you fetch for a piece like this?

0:18:37 > 0:18:42I mean my record for this size canvas exactly is, like, £10,000.

0:18:42 > 0:18:44- You said £10,000?- Yeah, yeah.

0:18:46 > 0:18:50- I'm a little bit concerned that it might be an acquired taste.- Mmm.

0:18:50 > 0:18:52I don't think it's a risk I want to take,

0:18:52 > 0:18:55and I don't think it suits my taste

0:18:55 > 0:18:56to the degree that I want to curate it.

0:18:59 > 0:19:007pm.

0:19:00 > 0:19:06Tomorrow, both teams get east London galleries to sell from.

0:19:07 > 0:19:09Tonight, a quick look.

0:19:09 > 0:19:11Guys! This is fantastic!

0:19:11 > 0:19:13Guys! Our own exhibition space!

0:19:13 > 0:19:15I like it.

0:19:15 > 0:19:17Well, I think it's a fabulous space.

0:19:17 > 0:19:20Last job of the day, pick two artists.

0:19:20 > 0:19:22How you doing, guys?

0:19:22 > 0:19:25GABRIELLE: I'm putting forward Pure Evil as one option to go with,

0:19:25 > 0:19:28and now, the rest is up to you.

0:19:28 > 0:19:29We're leaning towards Copyright.

0:19:29 > 0:19:31Do you feel you could do Copyright

0:19:31 > 0:19:32'for the corporate one?'

0:19:32 > 0:19:36No, we can't make the... Guys, we've got your Copyright, that's the one you go with,

0:19:36 > 0:19:37that would be away from corporate.

0:19:37 > 0:19:41- We'll make the decision with corporate cos we've seen it. - OK, bye.

0:19:41 > 0:19:42Cheers.

0:19:42 > 0:19:44Gabby, my point is that we've seen the distillery,

0:19:44 > 0:19:47so you can't make a decision based on what they've seen through their eyes.

0:19:47 > 0:19:52- What would you do?- I'd go with Nathan and Pure Evil on that basis. - I'd go with Nathan and Pure Evil.

0:19:52 > 0:19:53I completely agree.

0:19:53 > 0:19:55I'm going with Nathan and Pure Evil.

0:19:55 > 0:19:57- Hello, Jade speaking. - 'Can I ask,'

0:19:57 > 0:20:00- what were your thoughts? - 'Copyright was my favourite,'

0:20:00 > 0:20:02- I think it was Adam's favourite as well.- Yeah.- OK.

0:20:02 > 0:20:06I'm pretty much going to go with Copyright from your end,

0:20:06 > 0:20:09'Pure Evil is going to have to be a must.'

0:20:09 > 0:20:10Yeah.

0:20:10 > 0:20:12OK, all right, cheers, guys.

0:20:12 > 0:20:17With both teams going for Pure Evil, the artist must decide.

0:20:18 > 0:20:19Fingers crossed.

0:20:19 > 0:20:21TELEPHONE RINGS

0:20:22 > 0:20:25- 'Hello.'- Hello, is that Pure Evil? - 'Yes, it is.'

0:20:25 > 0:20:27How are you doing? It's Tom from earlier.

0:20:27 > 0:20:32I'm just giving as a call really, just to see what your thoughts are on exhibiting with us.

0:20:32 > 0:20:35'Well, I think I'm going to go with Sterling.'

0:20:36 > 0:20:38That's really disappointing.

0:20:40 > 0:20:42Really disappointing.

0:20:43 > 0:20:46'As a team, I thought your enthusiasm as for the artwork

0:20:46 > 0:20:49'is probably going to help to actually sell it.'

0:20:49 > 0:20:53- Lovely, thank you, Pure Evil and I'll see you tomorrow. Take care. - 'Take care.'- Bye.

0:20:56 > 0:20:58First choice gone,

0:20:58 > 0:21:00and no plan B.

0:21:00 > 0:21:02Erm, frustrating.

0:21:06 > 0:21:09(Back to the drawing board.)

0:21:14 > 0:21:17- I need to call the other team. - Mm-hm.- And let them know.

0:21:17 > 0:21:20How are you getting on, guys?

0:21:20 > 0:21:22All right, mate? Er, I'll just keep it short.

0:21:22 > 0:21:25- '"Pure Evil said no.' - Oh, really?- You're joking.

0:21:25 > 0:21:27So, what was your gut instinct?

0:21:27 > 0:21:29'Um, SPQR.'

0:21:29 > 0:21:33It was, it's... it's really about...

0:21:33 > 0:21:38- What would you say? What was his main..?- Tom, I mean, the guy was quite controversial...

0:21:38 > 0:21:41- What do you mean? - 'Er, it was all, different things, like,'

0:21:41 > 0:21:44subliminal messages and advertising. Erm...

0:21:44 > 0:21:47I don't know. It's hard.

0:21:47 > 0:21:49It's a no-win situation for us

0:21:49 > 0:21:53because we've lost Pure Evil so I'm going to go for broke.

0:21:53 > 0:21:55I'm going to go for James Jessop.

0:21:55 > 0:21:57If we sell one of his pieces, get the right sort of person,

0:21:57 > 0:22:00the right collector, we can win it.

0:22:00 > 0:22:05- OK.- Good job. Yes.- Great, let's go. - Get ready for tomorrow as well, yes. - Well done.

0:22:05 > 0:22:09For Gabrielle, Pure Evil

0:22:09 > 0:22:11and Nathan Bowen.

0:22:12 > 0:22:16For Tom, Copyright and James Jessop.

0:22:22 > 0:22:24Not very happy, to be honest with you.

0:22:24 > 0:22:27Not happy at all. At the end of the day,

0:22:27 > 0:22:30having expertise, knowledge, a rapport with people counts for nothing,

0:22:30 > 0:22:32which doesn't make any sense to me.

0:22:32 > 0:22:34I actually think he's mental for going with them.

0:22:48 > 0:22:51Brick Lane.

0:22:51 > 0:22:54Centre of the East End urban art market.

0:22:54 > 0:22:57Today, teams must set up their galleries.

0:22:57 > 0:22:59- Wow.- Oh, wow. This is really nice.

0:22:59 > 0:23:03- Well cool.- Tonight, they must sell to the public,

0:23:03 > 0:23:06collectors and Lord Sugar's corporate clients.

0:23:06 > 0:23:09Welcome to our gallery. Woo!

0:23:09 > 0:23:14On Gabrielle's team, first glimpse of the work for Ricky and Nick...

0:23:14 > 0:23:18Really quickly on Nathan, these are obviously the larger two pieces...

0:23:18 > 0:23:23..including chosen artist for the gin company, Nathan Bowen.

0:23:23 > 0:23:28His idea is just taking, you know, the traditional, say, beefeater,

0:23:28 > 0:23:33or Queen's Guard and doing a bit of a twist and bring it to the modern age.

0:23:33 > 0:23:35Oh my...

0:23:36 > 0:23:38Yesterday I did see a number of pieces of art.

0:23:38 > 0:23:41There was one piece I looked at, I didn't know who it was.

0:23:41 > 0:23:44I thought, that's not the message we want to give to a corporate client.

0:23:44 > 0:23:47And I found out today that that is Nathan. That's Nathan's art.

0:23:52 > 0:23:54Cor, look at that.

0:23:54 > 0:23:55At the other gallery,

0:23:55 > 0:23:58first chance for the team to size up its collection.

0:23:58 > 0:24:00Yeah.

0:24:00 > 0:24:05I personally think that James Jessop's art is a bit of a risk.

0:24:05 > 0:24:08The size of the artwork is massive.

0:24:08 > 0:24:11It's colossal. How would you fit that in your front room?

0:24:11 > 0:24:17I don't know. I hope the people coming tonight have got big wallets and even bigger front rooms.

0:24:17 > 0:24:19- Yes, yes, perfect. Cheers. - That works.

0:24:19 > 0:24:23To win over potential buyers and her corporate client,

0:24:23 > 0:24:26Gabriele plans to get Nathan drawing live during the show.

0:24:26 > 0:24:29Yes, head height, that's fine. Yes, OK.

0:24:29 > 0:24:31All right, perfect. Good stuff. Thanks again, Nathan.

0:24:31 > 0:24:36En route to the gallery, a brainwave from Stephen.

0:24:36 > 0:24:39- Hello?- Hey, guys, how are you?

0:24:39 > 0:24:42What I want going to do is talk to you very quickly about an idea I've had,

0:24:42 > 0:24:45- that I've got to bring to the table so you know, OK?- 'OK.'

0:24:45 > 0:24:48'To create this illusion of edginess, of criminality',

0:24:48 > 0:24:50of something nobody sees, like Banksy,

0:24:50 > 0:24:54'maybe Nathan does his live art out the back.'

0:24:54 > 0:24:56Nobody actually sees Nathan.

0:24:58 > 0:25:01'Um, I'll say I'm not 100% keen on it.'

0:25:01 > 0:25:03I personally would back Nick on that one.

0:25:03 > 0:25:06It doesn't feel like live art if you can't see it happening.

0:25:06 > 0:25:08It's way outside the box. It's way outside the box.

0:25:10 > 0:25:14I do love the idea, but I'm going to stick to the original plan

0:25:14 > 0:25:16- and get him to do it live. - OK, Gabrielle.

0:25:16 > 0:25:19Thank you for loving the idea but not enough to take it on board.

0:25:19 > 0:25:22All right then. See later, guys. Take care. Bye.

0:25:22 > 0:25:27"I love the idea", but I'm not going to go with it. Just say, "Steve, I don't like the idea."

0:25:27 > 0:25:29Mid afternoon.

0:25:29 > 0:25:30Pick the box up...

0:25:30 > 0:25:34On site for Tom's team, Copyright...

0:25:34 > 0:25:36What's this one here called?

0:25:36 > 0:25:37Forever Love 13.

0:25:37 > 0:25:39..and James Jessop.

0:25:39 > 0:25:41- The price on this one? - We'll start at nine,

0:25:41 > 0:25:46and then we'll do this one on an offer for six, can go down for six.

0:25:46 > 0:25:48- Nine and can go down for six. - Yes.

0:25:52 > 0:25:535 pm.

0:25:53 > 0:25:56Five hours to sell urban art.

0:25:56 > 0:25:58I think it looks really good.

0:25:59 > 0:26:02Earning a 40% commission on every sale,

0:26:02 > 0:26:05the team that makes the most will win.

0:26:05 > 0:26:07We are open now, guys.

0:26:07 > 0:26:09How are you, girls? Pleasure to meet you, I'm Adam.

0:26:09 > 0:26:13If there's anything you need, just give me a shout, OK? Thank you.

0:26:13 > 0:26:15With his gallery filling up,

0:26:15 > 0:26:18priority for project manager Tom, sell a Jessop.

0:26:18 > 0:26:23As soon as I walked in, that was the one that caught my eye. The Big Green Monster.

0:26:23 > 0:26:25- It's a great piece. - People can relate to it.

0:26:25 > 0:26:27People have seen it a million times before, it's fun.

0:26:27 > 0:26:31- Have you got a nice space behind your office desk?- In our office, yes.

0:26:31 > 0:26:35Ticket price on The Big Green Monster, £10,000.

0:26:35 > 0:26:38The price is at the moment, obviously headline prices.

0:26:38 > 0:26:41But the artist is there, so, you know, if there is something that took your fancy

0:26:41 > 0:26:44and also if you wanted to take any of the smaller pieces,

0:26:44 > 0:26:47there's room for negotiation if you took more than one piece.

0:26:47 > 0:26:50It is a lot of money and I think with those sort of items,

0:26:50 > 0:26:53people really need to talk themselves into it in a way.

0:26:53 > 0:26:56There's only so much we can do because I think paying £10,000 for a painting

0:26:56 > 0:27:00is a big ask but we've had interest in a couple of his stuff, so yes,

0:27:00 > 0:27:02hopefully we can sell one by the end of the evening.

0:27:02 > 0:27:05- How long are you going to stay for? - I'll be here for another hour.

0:27:05 > 0:27:07OK, well I'll try and catch up in a little bit.

0:27:07 > 0:27:11- What's your name again, sorry?- Ian. - Ian, nice to meet you, Tom. - Cheers, Tom.- OK, no worries.

0:27:13 > 0:27:15In Gabrielle's gallery...

0:27:15 > 0:27:18- Anything you like in particular? - Not really.- No? Nothing?

0:27:18 > 0:27:22Hunting for commissions, sales manager, Stephen.

0:27:22 > 0:27:24- Do you want to take that away with you?- I'll think about it.

0:27:24 > 0:27:26Take it away?

0:27:27 > 0:27:29- I'll have a think.- Yeah?

0:27:30 > 0:27:32On the other team...

0:27:32 > 0:27:35- Can I tempt you with this one? - I like this piece.

0:27:35 > 0:27:38Raising interest, keenly priced Copyrights.

0:27:38 > 0:27:41- Sold on that for you. - Thanks a lot.- Thank you.

0:27:41 > 0:27:42Let be put that on there.

0:27:43 > 0:27:47I think the artist appreciated my naivety and my innocence and my unbiased-ness.

0:27:47 > 0:27:51Well exactly, exactly. That's what it's about, isn't it?

0:27:51 > 0:27:52Yes, I hope so.

0:27:52 > 0:27:56I interpret that art, what appears to be two of something,

0:27:56 > 0:27:58is not always the same.

0:27:58 > 0:28:00- That was my interpretation.- Right.

0:28:00 > 0:28:03- Which one did you want, sweetheart? - Um, the bottom one.

0:28:03 > 0:28:06Starting to shift pictures, market trader, Adam.

0:28:06 > 0:28:09Yes, I can do you that as a print or I can do it in the frame.

0:28:09 > 0:28:15- On the print itself. Just the print. - Yes? Do you want one of those? - Yes, please.- No problem.

0:28:15 > 0:28:19One of the questions we were asked today was which medium does he use?

0:28:19 > 0:28:21A medium to me is someone you use to contact the other side.

0:28:21 > 0:28:25Good stuff. If you need anything or you think you want to go ahead with the purchase,

0:28:25 > 0:28:29I'll just be in the area. Just grab me again, OK? Have a wee think about it.

0:28:29 > 0:28:33Trying the soft sell, bridal shop owner, Laura.

0:28:33 > 0:28:34How are you doing?

0:28:34 > 0:28:38- Yes, good thanks.- Enjoying it? - Yes, it's all right, yes. - Good stuff, good stuff.

0:28:38 > 0:28:41'It's not usually how I work.

0:28:41 > 0:28:43'It's very different sales.'

0:28:45 > 0:28:48How are you getting on? Are you enjoying it, yes?

0:28:48 > 0:28:50- Yes, thank you.- Good, good stuff.

0:28:50 > 0:28:54We have a chat, sort of test the water, let them have a look around.

0:28:54 > 0:28:57Before you know it, Adam's on them.

0:28:57 > 0:28:59I can do you that for 180.

0:28:59 > 0:29:02Adam's on a roll again, which is good.

0:29:02 > 0:29:04You're going to get me shot, you lot. You're going to get me shot.

0:29:04 > 0:29:07- I've agreed it. 65.- 65? - Oh, good man.

0:29:07 > 0:29:10OK, yes, deal, thank you. Cheers, mate. Nice one, yes.

0:29:10 > 0:29:12Copyright's selling very, very, very well.

0:29:12 > 0:29:15That's a sort of bread and butter stuff.

0:29:15 > 0:29:16It's £750, please.

0:29:16 > 0:29:22It only needs one sale of a Jessop to really bring the house down.

0:29:22 > 0:29:26- I'd want it in my home.- Yes, we want to sit in front of the telly and look at it.

0:29:26 > 0:29:28I'm jealous you've got a wall big enough...

0:29:28 > 0:29:31It would fit perfectly on our chimney breast.

0:29:31 > 0:29:36- It would just, the dimensions of it would fit perfectly.- It would work.

0:29:36 > 0:29:38Are they going to take it?

0:29:38 > 0:29:40Maybe, they like it.

0:29:42 > 0:29:48Drawing attention at Gabrielle's gallery, Nathan's live show.

0:29:49 > 0:29:53But at £500 a pop, his pictures are staying put.

0:29:53 > 0:29:56For Pure Evil...

0:29:56 > 0:29:59- He'll do two of these for 250 and divide them together. - That's fine.- Brilliant.

0:29:59 > 0:30:02Sales look good.

0:30:02 > 0:30:05We got 1,200 for this piece, 1,200 again for the other Dali,

0:30:05 > 0:30:07- that's 2,400.- Well done.

0:30:07 > 0:30:11And the larger piece is 1,800, the JFK's Nightmare.

0:30:11 > 0:30:13- Right.- So, that's 4,200.

0:30:13 > 0:30:16I'm looking to spend about three grand.

0:30:16 > 0:30:20About 3,000. Well, you wouldn't be able to get all three pieces for £3,000.

0:30:20 > 0:30:23Well, let's do the two then for two.

0:30:23 > 0:30:27I'll agree with you now, 20% off the figures,

0:30:27 > 0:30:29that brings it down to £3,360.

0:30:29 > 0:30:33- Or we can go back down to two. - Yes.- I mean, it's not a big deal.

0:30:33 > 0:30:36What I'd happily do is give you all three pieces,

0:30:36 > 0:30:40a couple more drinks, for 3,200.

0:30:42 > 0:30:44Do it at three-one and you've got a deal.

0:30:44 > 0:30:46- £3,100, it's yours.- Done.

0:30:46 > 0:30:50At just over £3,000, the biggest deal so far.

0:30:50 > 0:30:54Still stalking a monster sale...

0:30:54 > 0:30:55Tom.

0:30:57 > 0:31:00What's it going to take for us to patch up this green monster? Whereabouts do you live?

0:31:00 > 0:31:03- Just down north London. - That's not too bad.

0:31:03 > 0:31:06There's a few others I was looking at before that one.

0:31:06 > 0:31:08That's the kind of having a glass of wine before I go for that one.

0:31:08 > 0:31:10What would it take? I don't know.

0:31:10 > 0:31:13It's one of those that kind of, weighing our options.

0:31:17 > 0:31:198.30 pm.

0:31:19 > 0:31:22For the car company client, a warm welcome.

0:31:22 > 0:31:25- Wine, beer?- Hi, Felicity, how are you doing? Are you good?

0:31:25 > 0:31:29- Oh, hi, nice to meet you. - I'm Julian.- So, you made it OK?- Yes.

0:31:29 > 0:31:34Keen to drive a sale, Tom wheels out Copyright's women.

0:31:34 > 0:31:37The thing is, it creates quite a striking impact.

0:31:37 > 0:31:39And his best showroom sales pitch.

0:31:39 > 0:31:43Obviously your company is, you know, sexy,

0:31:43 > 0:31:45it's all about elegance and design and chic

0:31:45 > 0:31:48and I feel that a lot of his designs encompass that.

0:31:51 > 0:31:53At Gabrielle's gallery,

0:31:53 > 0:31:55for the gin company,

0:31:55 > 0:31:57no drinks at the door.

0:31:57 > 0:31:59QUIET VOICES

0:32:03 > 0:32:05Hello, good to see you again.

0:32:05 > 0:32:07- Great to see you guys, great to see you.- Hi, nice to meet you.

0:32:07 > 0:32:10Great. Well, hopefully, we were really...

0:32:10 > 0:32:15We were constantly thinking about what you'd like and what you think about Nathan.

0:32:15 > 0:32:19So this is the... because nobody's really explained to us so far,

0:32:19 > 0:32:22so, have you selected Nathan? How..?

0:32:22 > 0:32:26Um, Yes, Nathan's what we had in mind when we thought about specifically,

0:32:26 > 0:32:29because we spoke to Nathan yesterday,

0:32:29 > 0:32:31he was very passionate about London

0:32:31 > 0:32:33and tonight, we're giving real direction with the art there

0:32:33 > 0:32:37and I think a lot of the images in there

0:32:37 > 0:32:41coincide quite, hopefully, with what we saw in the distillery yesterday,

0:32:41 > 0:32:42which is quite cool.

0:32:42 > 0:32:47I've just witnessed a masterclass in how not to treat a corporate client.

0:32:47 > 0:32:49Do you want a glass of wine or anything?

0:32:49 > 0:32:51- We were hoping for gin and tonic.- I wish.

0:32:51 > 0:32:56You invite them to an event, when they turn up, you ignore them,

0:32:56 > 0:32:59you don't introduce them to the rest of your team

0:32:59 > 0:33:01and you forget to say goodbye when they are leaving.

0:33:01 > 0:33:06It's a complete and utter ridiculous chain of events.

0:33:13 > 0:33:1630 minutes to go.

0:33:16 > 0:33:21Time to slash prices and get Nathan's graffiti off the wall.

0:33:21 > 0:33:26- Go on.- 925. Would you do a deal? - I'll do that. - Right, shake hands with Nathan.

0:33:26 > 0:33:29A set of four, knocked down to less than half price.

0:33:31 > 0:33:3410 minutes to go.

0:33:34 > 0:33:37The only way we can negotiate on price is if you take more than one item.

0:33:37 > 0:33:40If you were to take it tonight, I might be able to give you up to 10% off.

0:33:41 > 0:33:45And still no takers for the giant Jessops.

0:33:47 > 0:33:48If you want it, buy it!

0:33:48 > 0:33:52- Can we do the shake before the time goes off? £90.- Thank you.

0:33:52 > 0:33:56We've got one, we've got one, OK. One more sale.

0:33:56 > 0:33:57One second, thank you very much...

0:33:57 > 0:33:59DROWNED OUT BY APPLAUSE

0:34:01 > 0:34:04Tonight, back to the house.

0:34:04 > 0:34:09Tomorrow, in the board room, the full picture.

0:34:47 > 0:34:49You can go through to the boardroom now.

0:35:02 > 0:35:04Afternoon.

0:35:04 > 0:35:06ALL: Good afternoon, Lord Sugar.

0:35:07 > 0:35:10So, graffiti artist.

0:35:10 > 0:35:16The irony will be the writing will be on the wall for one of you today.

0:35:17 > 0:35:20I'll start off with Phoenix.

0:35:20 > 0:35:23Who was the project manager?

0:35:23 > 0:35:24- That was myself, Lord Sugar.- Tom.

0:35:24 > 0:35:29As soon as the task was set, I obviously let the others know

0:35:29 > 0:35:31that I had obviously good knowledge about this scene.

0:35:31 > 0:35:33A good team leader then?

0:35:33 > 0:35:35- Yes?- It's a bit of a no-brainer.

0:35:35 > 0:35:38- Good knowledge. - Are you happy with your team? - Yeah.

0:35:38 > 0:35:41How were you, Adam, you're in the fruit and veg business,

0:35:41 > 0:35:43so how did you feel in this task?

0:35:43 > 0:35:45I was certainly out of my comfort zone...

0:35:45 > 0:35:50- Not looking for the Turner prize then, no?- Not yet.

0:35:50 > 0:35:52More like the turnip prize then?

0:35:52 > 0:35:53You never know.

0:35:53 > 0:35:55They first I'd heard of urban art

0:35:55 > 0:35:58was when I went to Waterloo station and looked around.

0:35:58 > 0:36:01You are the prime example of what this task is all about.

0:36:01 > 0:36:06Throw you in to something you don't know, I want to see how you react.

0:36:06 > 0:36:08- This is what it's all about. - Of course, yeah, yeah.

0:36:09 > 0:36:13Who was it that you actually wanted to represent?

0:36:13 > 0:36:15We wanted Copyright from Bristol and Pure Evil from London.

0:36:15 > 0:36:17Who did you get?

0:36:17 > 0:36:21We got Copyright, we didn't get Pure Evil. So we had to change our strategy.

0:36:21 > 0:36:23Why didn't you get Pure Evil?

0:36:23 > 0:36:26Maybe I went in with the wrong tack.

0:36:26 > 0:36:27What do you think?

0:36:27 > 0:36:32Partially lack of enthusiasm, lack of a real desire to represent him.

0:36:32 > 0:36:33That is the point, is it not?

0:36:33 > 0:36:36Here I am, I'm the vendor, I'm the artist

0:36:36 > 0:36:40and I have to entrust a group of people to represent me

0:36:40 > 0:36:43and I get that by meeting them, first of all

0:36:43 > 0:36:47and seeing whether they have the same enthusiasm about my work as I do.

0:36:47 > 0:36:52- Maybe I was too interested... - Maybe you were too interested in trying to put over yourself

0:36:52 > 0:36:56as an expert rather than appreciating their work.

0:36:58 > 0:37:01- What did you do, then?- We felt we'd go for a high risk strategy

0:37:01 > 0:37:05and take on James Jessop, whose work sells for between £8,000 to £10,000.

0:37:05 > 0:37:08- Risky strategy, no? - It was high risk.

0:37:08 > 0:37:10Once strategy A went out the window,

0:37:10 > 0:37:13I decided to roll the dice and go with James.

0:37:14 > 0:37:16Mmm.

0:37:16 > 0:37:18Right, Sterling.

0:37:18 > 0:37:22- Gabrielle, you were the project manager. Is that right?- I was, yes.

0:37:22 > 0:37:25A good project manager or not?

0:37:25 > 0:37:27Yeah, I think she motivated all of us.

0:37:28 > 0:37:29I thought Gabrielle did a good job.

0:37:29 > 0:37:32Can you tell me how you split the team up?

0:37:32 > 0:37:36I sent Nick and Ricky to Bristol

0:37:36 > 0:37:40and myself, Stephen and Jenna stayed here in London.

0:37:40 > 0:37:43Was there a strategy of how to talk to artists?

0:37:43 > 0:37:45Basically, we wanted to be as passionate as we could,

0:37:45 > 0:37:48and ensure we would be representing in the best way possible.

0:37:48 > 0:37:49Very polite.

0:37:49 > 0:37:51You fawned, you flattered, you listened.

0:37:51 > 0:37:55You couldn't have bestowed your enthusiasm

0:37:55 > 0:37:57on more grateful subjects, I don't think.

0:37:57 > 0:38:00So, you got Pure Evil, right?

0:38:00 > 0:38:02- Yes.- And they didn't.

0:38:03 > 0:38:05Who went off to speak to the alcohol company?

0:38:05 > 0:38:10That was myself, Stephen and Jenna.

0:38:10 > 0:38:14Did you have something in mind for them when you chose one of your artists?

0:38:14 > 0:38:17Yes, we'd taken a brief from the gin distillery

0:38:17 > 0:38:22and Nathan felt that he was the best answer to what they were looking for.

0:38:22 > 0:38:25- Did they give you an indication what their budget was?- I didn't ask.

0:38:25 > 0:38:28I did, no, I didn't ask, but I didn't ask on purpose.

0:38:28 > 0:38:31- I did end up... - You didn't ask on purpose?

0:38:31 > 0:38:34Yes um, and I will explain why.

0:38:34 > 0:38:36If we can obtain the piece of art for them,

0:38:36 > 0:38:38they're willing to pay any price.

0:38:38 > 0:38:42- Hold on. They're not willing to pay any price.- No, but...

0:38:42 > 0:38:45You've got to understand, you've got to ask the people,

0:38:45 > 0:38:47what kind of ballpark are we talking here?

0:38:47 > 0:38:50How much have you got in your budget for this? They're a company.

0:38:50 > 0:38:52I didn't ask them on the budget.

0:38:52 > 0:38:57You didn't know whether they had 500 quid to spend or 50,000 to spend. You didn't know.

0:38:57 > 0:38:59That's correct. We didn't know.

0:38:59 > 0:39:02The question wasn't asked by the London team, unfortunately.

0:39:02 > 0:39:07Here you are going off, finding out a piece like this for 500 quid.

0:39:07 > 0:39:10Their budget was actually £10,000.

0:39:11 > 0:39:14- That's news to me, actually, to be honest.- News to you?- Yes, that is.

0:39:16 > 0:39:17HE SIGHS

0:39:17 > 0:39:21Let's find out what went on as far as the money was concerned, shall we?

0:39:24 > 0:39:28Karren, the gin company, did they buy anything in the end?

0:39:28 > 0:39:33Well, I don't think it will come as any shock that no,

0:39:33 > 0:39:35they didn't order a commission from you.

0:39:35 > 0:39:36- So zero?- Zero.

0:39:39 > 0:39:41Nick, the car company?

0:39:43 > 0:39:46Well, they've placed an order for £5,000,

0:39:46 > 0:39:48generating a commission of £2,000.

0:39:49 > 0:39:52So you actually pulled something off there with the car company.

0:39:52 > 0:39:55So, what about the gallery sales?

0:39:55 > 0:40:00Total gallery sales reached £5,980,

0:40:00 > 0:40:05giving a commission of £2,442.

0:40:05 > 0:40:09Total commission, £4,442 for your team.

0:40:12 > 0:40:14Karren, what was your gallery sales?

0:40:14 > 0:40:19Gallery sales were 11,630,

0:40:19 > 0:40:22which meant a total amount of commission

0:40:22 > 0:40:26of £4,579.65.

0:40:28 > 0:40:30Yes!

0:40:33 > 0:40:36So, that's £137 difference.

0:40:41 > 0:40:44Well, there's a treat going.

0:40:44 > 0:40:50You'll be doing some action painting on a giant canvas.

0:40:50 > 0:40:53Don't look for a corporate to buy it off though! No.

0:40:53 > 0:40:56I'll see you on the next task, OK, all right.

0:41:11 > 0:41:14A loss is a loss, I'm afraid.

0:41:14 > 0:41:15You know the process.

0:41:15 > 0:41:17One of you will be leaving today.

0:41:17 > 0:41:20I'll see you later on.

0:41:33 > 0:41:35Paint!

0:41:46 > 0:41:49With little art knowledge, we got the artists' belief in us.

0:41:49 > 0:41:53That's purely because people buy from people. It's the bottom line.

0:41:53 > 0:41:55We won. I did lead them to victory.

0:41:55 > 0:41:58I did lead all the team to the next task.

0:42:00 > 0:42:04Bring it on! Hopefully, the next one we'll win as well.

0:42:19 > 0:42:22Phew! Gutted!

0:42:22 > 0:42:25I can't believe we've lost again. It's ridiculous.

0:42:25 > 0:42:28We had £12,000 paintings on our wall.

0:42:28 > 0:42:32It was my strategy and we didn't get Pure Evil. It's my fault, both of them.

0:42:32 > 0:42:34Simple as that, really.

0:42:34 > 0:42:36It was very, very close in sales.

0:42:36 > 0:42:38It's gutting that we lost.

0:42:38 > 0:42:42I have to take some responsibility. I went for the high-risk strategy.

0:42:42 > 0:42:45I think the failure of this task lies with Tom, unfortunately.

0:42:45 > 0:42:50The fact he's brought the canvas big enough to make a boxing ring out of,

0:42:50 > 0:42:53shows he's still a bit wet behind the ears, unfortunately.

0:43:06 > 0:43:09Would you send the candidates in, please?

0:43:09 > 0:43:13- You can go through to the boardroom now.- Thank you.

0:43:22 > 0:43:25Right, well, Tom, and your team,

0:43:25 > 0:43:27you lost by £130.

0:43:27 > 0:43:32Where do you think you could have taken a lot more money?

0:43:32 > 0:43:35I think, in hindsight, we realise that James Jessop

0:43:35 > 0:43:38was too risky a strategy.

0:43:38 > 0:43:40It was almost like we only had one artist.

0:43:40 > 0:43:42You sold none of his stuff, did you?

0:43:42 > 0:43:45The problem was, it was too big a price tag for a one night event.

0:43:45 > 0:43:49Do you think you led this task very well?

0:43:49 > 0:43:52I think I did a good job but I think there's definitely problems

0:43:52 > 0:43:56with the way I approached some of the artists.

0:43:56 > 0:43:59I kind of put all my eggs in one basket.

0:43:59 > 0:44:01Pure Evil, just from my knowledge,

0:44:01 > 0:44:04I felt he was probably the best option for us out there.

0:44:04 > 0:44:06You didn't really have a contingency plan?

0:44:06 > 0:44:09I mean, to add insult to injury,

0:44:09 > 0:44:12they got Pure Evil.

0:44:12 > 0:44:15- They took over 10 grand on his stuff.- Really?

0:44:15 > 0:44:18The loss of Pure Evil was a big mistake.

0:44:18 > 0:44:24You've got to think about the second artist you want to represent -

0:44:24 > 0:44:26how do you go about choosing him?

0:44:26 > 0:44:28I was finding a little bit more information

0:44:28 > 0:44:31about the options we had in Bristol and asking these guys honest opinion.

0:44:31 > 0:44:34Adam will admit, he was going into it a bit blind.

0:44:34 > 0:44:36- Completely! - I was relying on Jade's opinion.

0:44:36 > 0:44:39When he phoned back, when he lost Pure Evil,

0:44:39 > 0:44:42he said, "Can you just go over some and tell me what you think?"

0:44:42 > 0:44:46It's up to you - it was really tricky to decide which one to go on.

0:44:46 > 0:44:49I think it's difficult for it to be up to me.

0:44:49 > 0:44:54The problem here is losing Pure Evil and substituting it with something else.

0:44:54 > 0:44:56At that time it was out of our control.

0:44:56 > 0:44:57He made a decision.

0:44:57 > 0:45:01- Our number one was this. - What did you say about SPQR? - It was too controversial.

0:45:01 > 0:45:05- That's why they didn't want it. - That was our opinion.

0:45:05 > 0:45:10Is it fair to say, in the end, you called it, to go with James?

0:45:10 > 0:45:12Going with James, if we sell one of his items

0:45:12 > 0:45:16for £8,000, £10,000, that's the aim of our evening - to sell one piece.

0:45:16 > 0:45:19- If we do, we're going to more than likely win this.- You took a gamble.

0:45:19 > 0:45:21I think you said you rolled the dice on it.

0:45:21 > 0:45:23I did, yeah.

0:45:23 > 0:45:27I've done things like that before. There's nothing wrong with that.

0:45:27 > 0:45:31If they work, then you're home and dry. But, why didn't it work?

0:45:31 > 0:45:34Probably because they were so big, I think it did limit our market.

0:45:34 > 0:45:37People did come in and say, "It's really great

0:45:37 > 0:45:39"but my house won't fit that."

0:45:39 > 0:45:41As project manager, and the person with most knowledge,

0:45:41 > 0:45:44I felt that it was a decision I had to make and I took the risk.

0:45:44 > 0:45:47I feel that we still could have sold a little bit more

0:45:47 > 0:45:49on the night in the gallery.

0:45:49 > 0:45:51It was only we lost by £150.

0:45:51 > 0:45:56Taking the corporate deal away, you got £5,900 worth of sales,

0:45:56 > 0:45:59of which, Adam sold £2,480 worth.

0:45:59 > 0:46:01OK? Jade 1,500 quid.

0:46:01 > 0:46:05And you with £1,200.

0:46:05 > 0:46:09Laura, you've got your own shop, you're own business,

0:46:09 > 0:46:11and you only sold 750 quid's worth.

0:46:11 > 0:46:15I can't really pinpoint what went wrong. All I can say was...

0:46:15 > 0:46:17Maybe you're not a good salesperson.

0:46:17 > 0:46:19Maybe you're just not a good business person.

0:46:19 > 0:46:22I would honestly like to say that is the wrong judgement.

0:46:22 > 0:46:26I don't question my sales ability. I can't take anything away from Adam. He did a fantastic job.

0:46:26 > 0:46:29You'll probably admit there was blagging.

0:46:29 > 0:46:35Between us all, we were sort of... that's not meant to be an insult.

0:46:35 > 0:46:36I wouldn't say I blagged it.

0:46:36 > 0:46:38You reckon he was blagging some of his sales?

0:46:38 > 0:46:40I'm saying I didn't know much about this.

0:46:40 > 0:46:43- He sold £2,480 worth.- Yes.

0:46:43 > 0:46:45- You sold 700.- Yes.

0:46:45 > 0:46:47You say you're out of your comfort zone?

0:46:47 > 0:46:51You couldn't get anybody more out of his comfort zone than him.

0:46:51 > 0:46:54He's a fruit and veg man. He's managed it.

0:46:54 > 0:46:57During the course of the past eight weeks, he's shown he can adapt.

0:46:57 > 0:46:59He started off like a bit of a nutter

0:46:59 > 0:47:02but really he's actually moulded his way into the process.

0:47:02 > 0:47:05So, on this particular task then,

0:47:05 > 0:47:09who do you think is responsible for the failure? Who should leave?

0:47:09 > 0:47:12Lord Sugar, it's a really difficult one.

0:47:12 > 0:47:15The major decision was the fact that we went with James.

0:47:15 > 0:47:18If you were there, surely you sensibly would have seen,

0:47:18 > 0:47:21these are 12 foot tall. Who's going to fit them in their house?

0:47:21 > 0:47:24Serious art collectors aren't bothered by size.

0:47:24 > 0:47:28- Most of the people in there were though.- Maybe we missed them.

0:47:28 > 0:47:32You're limiting your market with 12 foot high paintings.

0:47:32 > 0:47:35- That's the bottom line. - Yes, that's a fair comment.

0:47:38 > 0:47:41Tom, who are you bringing back in this boardroom?

0:47:41 > 0:47:44I'll bring back Jade and Laura.

0:47:44 > 0:47:47- Jade and Laura.- Yep.

0:47:47 > 0:47:51- Not bringing back Adam is a correct decision.- Yep.

0:47:51 > 0:47:54Adam, I'll see you on the next task.

0:47:54 > 0:47:57Go back to the house, OK.

0:47:59 > 0:48:03I'm going to have a chat with Nick and Karren.

0:48:03 > 0:48:06I'll call you back in shortly.

0:48:14 > 0:48:18Laura, is she one of those that suddenly breaks out and talks here?

0:48:18 > 0:48:22When she's in the corner, Alan, in the boardroom, then she comes alive.

0:48:23 > 0:48:27The only time when I saw Tom in deep trouble

0:48:27 > 0:48:29was when he lost Pure Evil.

0:48:29 > 0:48:31He didn't have a back-up plan.

0:48:31 > 0:48:34Jade, why didn't she say,

0:48:34 > 0:48:38"Don't take the gamble." Is she indecisive?

0:48:38 > 0:48:43Is she standing back and letting someone else make the big decisions?

0:48:44 > 0:48:47PHONE RINGS

0:48:47 > 0:48:51Would you send the three of them in, please?

0:48:51 > 0:48:53Lord Sugar will see you now.

0:49:02 > 0:49:06I've got to find out who is responsible

0:49:06 > 0:49:08- for the lack of success in this task.- Yes.

0:49:08 > 0:49:12I have to say, in taking the time on reading

0:49:12 > 0:49:18some of the applications here, Laura claims sales is her best skill.

0:49:18 > 0:49:21- Yes.- These are your words, yes? - Yes.

0:49:21 > 0:49:24I am a very good salesperson and I now do not

0:49:24 > 0:49:26question my sales ability.

0:49:26 > 0:49:28For a direct sales company that I worked for,

0:49:28 > 0:49:29I was top salesperson in the UK.

0:49:29 > 0:49:34I managed to lead my team to be in the top ten in Europe.

0:49:34 > 0:49:39I am a good salesperson. I just didn't work smart last night.

0:49:39 > 0:49:41The fact of the matter is

0:49:41 > 0:49:44you weren't the best salesperson on the day.

0:49:44 > 0:49:48And yet that's one of the things that you say you're best at doing.

0:49:48 > 0:49:52I think with regards to this task, I've only worked with Laura twice,

0:49:52 > 0:49:54but I think she may have taken a bit of a back seat.

0:49:54 > 0:49:57I was project manager and had a certain amount of knowledge,

0:49:57 > 0:50:00but if it was me and it was a task where someone else was an expert,

0:50:00 > 0:50:03I would still try to get to grips with it and have my own input.

0:50:03 > 0:50:07I know everybody goes on about James, we had big pieces, we need to sell

0:50:07 > 0:50:09one big one, but it's not like we sold out of Copyright's work.

0:50:09 > 0:50:11We still had 50% of his stuff left.

0:50:11 > 0:50:14- If Laura had sold £300 more, we wouldn't not have lost. - One more print.

0:50:14 > 0:50:17It's very easy to point the finger at myself now.

0:50:17 > 0:50:20To be honest with you, I think it's quite unfair of you to say

0:50:20 > 0:50:23that I took a back seat, Tom, Lord Sugar's always said that

0:50:23 > 0:50:25somebody who's an expert in it would lead the way.

0:50:25 > 0:50:28Tom led the way, but I still was involved in the conversations.

0:50:28 > 0:50:29I was still involved.

0:50:29 > 0:50:32Anyway, what's Jade doing back in here, Tom?

0:50:32 > 0:50:35I've relied on Jade, really, as part of my sub-team to give me

0:50:35 > 0:50:38some objective feedback,

0:50:38 > 0:50:41and I have felt that what she came back with from Bristol was good.

0:50:41 > 0:50:44We went with Copyright, that was fantastic. But once we lost Pure Evil.

0:50:44 > 0:50:47- What I wanted people to do was... - I think at the beginning.

0:50:47 > 0:50:49Do you feel you're objective about SPQR?

0:50:49 > 0:50:51Or have you only just got negatives?

0:50:51 > 0:50:55Regarding that side, OK, I maybe didn't push SPQR as much as I could have.

0:50:55 > 0:50:58I didn't want you to push him, I wanted you to be objective.

0:50:58 > 0:51:00Do you remember last week, Jade, you were sitting here

0:51:00 > 0:51:04- in a similar position, but you were in Tom's place?- Yeah, yeah.

0:51:04 > 0:51:08And you were very indecisive as to who you were going to bring back in.

0:51:08 > 0:51:10- Is that you?- No, it was not me. I can make a decision.

0:51:10 > 0:51:12- Is that you?- Of course it wasn't!

0:51:12 > 0:51:15We had made a decision first of all and I really pushed for what

0:51:15 > 0:51:17I knew I thought I could sell, and it did sell.

0:51:17 > 0:51:19We were very decisive on that.

0:51:19 > 0:51:23At least when I'm project manager, I'll make decisions. I'm not getting a democratic vote,

0:51:23 > 0:51:26"Three people said this and two people said that..."

0:51:26 > 0:51:30- So you stand by your decisions? - Yes, every task, I stand by them.

0:51:30 > 0:51:35- And therefore you accept that that can sometimes be deadly?- Yeah.

0:51:35 > 0:51:38So you're saying you are impulsive.

0:51:38 > 0:51:41It's your way or no other way, you make a decision, done.

0:51:41 > 0:51:44No, I strategise. I don't take any decisions lightly.

0:51:44 > 0:51:46I try to look at the revenue and costs of each decision

0:51:46 > 0:51:49and project what I think is a reasonable amount of money

0:51:49 > 0:51:51we can make from any decision.

0:51:51 > 0:51:53I've only been out of university for two years

0:51:53 > 0:51:56and I already run the company with a multi-million pound turnover.

0:51:56 > 0:51:59- There's a lot of responsibility. - You do? Are you here for the right reasons?

0:51:59 > 0:52:02- Completely the right reason. - I don't want to waste a seat,

0:52:02 > 0:52:05I don't want to waste space for somebody.

0:52:05 > 0:52:06To me this is not a game.

0:52:06 > 0:52:08- No, not at all. - Do you understand?

0:52:08 > 0:52:10- This is a serious opportunity... - This is a fantastic opportunity.

0:52:10 > 0:52:14..for someone to get £250,0000 investment with me

0:52:14 > 0:52:17in a 50/50 company so we can go forward.

0:52:19 > 0:52:23Out of the three of you, then, Tom, who was responsible, do you think?

0:52:23 > 0:52:25Unfortunately, it comes down to sales.

0:52:25 > 0:52:27I needed people on that sales floor who could generate

0:52:27 > 0:52:29as much money as possible.

0:52:29 > 0:52:32- Unfortunately, Laura was about 40% less than me.- Tom...

0:52:32 > 0:52:35- She was a third of what Adam did. She was half of what Jade did. - Somebody was about...

0:52:35 > 0:52:37That's a big discrepancy.

0:52:37 > 0:52:39Somebody was about to spend £2,000

0:52:39 > 0:52:43- at the end of night with myself. - On the other hand, Jade didn't help enough as a sub-team leader.

0:52:43 > 0:52:46I think she should have been a bit more objective

0:52:46 > 0:52:49- and found out more information. - I found out a lot of information.

0:52:49 > 0:52:52Let's look at it. If I'd didn't have you or you,

0:52:52 > 0:52:54me and Adam would have still made the same amount.

0:52:54 > 0:52:56No, Adam would not have chose this one,

0:52:56 > 0:53:00I was the one who selected them and really got involved in the artwork.

0:53:00 > 0:53:04THEY ALL TALK OVER EACH OTHER

0:53:04 > 0:53:06I sold £1,500, which is more than what you did.

0:53:06 > 0:53:09Well, I did £6,200, cos I did the car company.

0:53:09 > 0:53:13Yeah, but I got the guy to display the artwork for them

0:53:13 > 0:53:15and chose it, so that was a team effort.

0:53:15 > 0:53:18Actually, I think I performed well, I put my neck out there.

0:53:18 > 0:53:21- I think if it's between the two of you, it should be Laura.- No!

0:53:21 > 0:53:24We needed £200 more sales, so it should be Laura, because

0:53:24 > 0:53:27she was a bit unenthusiastic towards the end of the night.

0:53:27 > 0:53:30That is completely unfair, and I have performed

0:53:30 > 0:53:34consistently across the board in this eight-week period in sales.

0:53:34 > 0:53:37It was just a five-hour period, I think it's not a true reflection.

0:53:37 > 0:53:40I've put my hands up and said I didn't have the right strategy

0:53:40 > 0:53:43on the night, but that does not mean I'm not a good salesperson.

0:53:43 > 0:53:46THEY SHOUT OVER EACH OTHER

0:53:46 > 0:53:49If we've had the right artist, we would have won.

0:53:49 > 0:53:51If you didn't choose the one that had the 12-foot paintings...

0:53:51 > 0:53:55- That wasn't down to me. - But you were there as well!

0:53:55 > 0:53:56You need to be accountable for things.

0:53:56 > 0:53:58All I can put forward is that I know

0:53:58 > 0:54:01and I am confident within myself that I've got the talent,

0:54:01 > 0:54:04ambition and determination to go through this process,

0:54:04 > 0:54:08and as far as I'm concerned, yes, last night was a bit of a nightmare

0:54:08 > 0:54:12for myself and I'm devastated I didn't do more sales, but it

0:54:12 > 0:54:16doesn't mean that I can't. It would be a travesty if I were to go today.

0:54:16 > 0:54:19You are a great talker, you are a great talker.

0:54:19 > 0:54:22I tell you what, if there was a prize for talking,

0:54:22 > 0:54:24and I don't know whether it's talking too late, really.

0:54:24 > 0:54:26Well, I hope not.

0:54:28 > 0:54:32- Laura, who do you think should be fired?- Tom.

0:54:32 > 0:54:35Tom cost us Pure Evil, and if we'd had Pure Evil,

0:54:35 > 0:54:37I don't think we'd be in this position today.

0:54:40 > 0:54:47Tom, on this task alone, two massive, big flaws.

0:54:47 > 0:54:53The loss of Pure Evil and the choosing of James.

0:54:54 > 0:54:58Those decisions caused the fact that you didn't sell

0:54:58 > 0:54:59as much as the other people did.

0:55:01 > 0:55:04Jade, stretching beyond this task a little bit

0:55:04 > 0:55:09is my concern about your indecisiveness in not pushing

0:55:09 > 0:55:12forward one of the other people from Bristol.

0:55:12 > 0:55:14That, I think, was another big error.

0:55:16 > 0:55:17Tom...

0:55:20 > 0:55:23..what with your existing business out there

0:55:23 > 0:55:26and my concern about you taking the space of someone else...

0:55:28 > 0:55:30..and these two errors...

0:55:30 > 0:55:32I can assure you...

0:55:32 > 0:55:33I don't want to hear any more.

0:55:35 > 0:55:38Laura, you think you're a good salesperson,

0:55:38 > 0:55:41- you're certainly a very good talker.- I am.

0:55:42 > 0:55:47I'm not totally convinced that you should remain in the process,

0:55:47 > 0:55:48so, Laura...

0:55:48 > 0:55:49you're fired.

0:55:52 > 0:55:54Take care.

0:55:56 > 0:55:58Thank you.

0:56:08 > 0:56:11The thing that tipped the balance here, Tom,

0:56:11 > 0:56:14was you took the risk, you stuck by your decisions,

0:56:14 > 0:56:17you gambled, and on this occasion the gamble didn't come off.

0:56:17 > 0:56:21Go back to the house, you two, I'll see you on the next task.

0:56:21 > 0:56:23- Thank you, Lord Sugar.- Thank you.

0:56:50 > 0:56:52Feeling pretty gutted at the moment,

0:56:52 > 0:56:56especially since I am so confident

0:56:56 > 0:57:01in my own sales ability, and I can't believe that's what sent me home.

0:57:07 > 0:57:08I think any one of them could go.

0:57:08 > 0:57:10- Any one of the three? - Any one of the three.

0:57:12 > 0:57:13Tom is very switched on.

0:57:13 > 0:57:16Unfortunately, in this case, he made the wrong decisions.

0:57:19 > 0:57:21- Ey up!- Hi!

0:57:21 > 0:57:23- Well done.- Oh, my God.

0:57:23 > 0:57:27Tommy, lad! Well done, mate. Good to see you.

0:57:27 > 0:57:32- Well done, mate.- How are you?- Oh, it's so horrible for Laura to go.

0:57:32 > 0:57:34You all right?

0:57:34 > 0:57:38The reason he kept me in, he said I made decisions and I stuck by them.

0:57:38 > 0:57:40It didn't work this time, but it's getting down

0:57:40 > 0:57:43to the last few people, so it's going to be competitive.

0:57:46 > 0:57:50In the fight for Lord Sugar's £250,000 investment,

0:57:50 > 0:57:52eight candidates remain.

0:57:55 > 0:57:57Next time...

0:57:57 > 0:58:01You're going to create a new image for English sparkling wine.

0:58:01 > 0:58:04- ..plenty of product testing... - I can smell Christmas cake.

0:58:04 > 0:58:08Are you happy to leave here without seeing an English sparkling wine?

0:58:08 > 0:58:09Yes.

0:58:09 > 0:58:10..and corking campaigns...

0:58:10 > 0:58:12Action. CORK POPS

0:58:13 > 0:58:16- Cheers!- Great! That was good, that.

0:58:16 > 0:58:19..but in the boardroom, someone's fizz goes flat.

0:58:19 > 0:58:21Who was responsible for that rubbish?!

0:58:21 > 0:58:24I don't know what you were thinking! You're fired.

0:58:44 > 0:58:48Subtitles by Red Bee Media Ltd