0:00:03 > 0:00:05This is not about a job any more.
0:00:05 > 0:00:09I'm the investor and you are going to make me some money.
0:00:09 > 0:00:13Heading to London, 16 potential business partners,
0:00:13 > 0:00:16all keen to kick-start a company.
0:00:18 > 0:00:20I'm not looking for a friend.
0:00:20 > 0:00:22If I want a friend, I'll get a dog.
0:00:22 > 0:00:24I'm looking for a partner.
0:00:24 > 0:00:28This is about me investing £250,000
0:00:28 > 0:00:30into a business with one of you.
0:00:30 > 0:00:36On offer, a 50-50 deal with the nation's most demanding investor.
0:00:36 > 0:00:37I'm going to tell you what,
0:00:37 > 0:00:40you've thrown the gauntlet down and I expect you to win.
0:00:40 > 0:00:44Willing to bankroll new business in tough times,
0:00:44 > 0:00:48Lord Sugar is on the hunt for one winning partnership.
0:00:48 > 0:00:51Basic business principles went right down the drain on this thing.
0:00:51 > 0:00:54You should've all known better.
0:00:54 > 0:00:57- Start the car! - It's a deal worth fighting for.
0:00:57 > 0:01:01- It's the same thing again! - No...- We have an opinion and you just don't like it.- No!
0:01:01 > 0:01:04- 16 candidates...- You don't have to teach me how to suck eggs.
0:01:04 > 0:01:06I know how to ask all that, I'm in a rush.
0:01:06 > 0:01:07Guys, if you want it, buy it!
0:01:07 > 0:01:10..12 tough weeks...
0:01:09 > 0:01:10GLASS SMASHES
0:01:10 > 0:01:11Bloody hell.
0:01:11 > 0:01:14..one life-changing opportunity...
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:19This is my boardroom and, by the way, this is my money.
0:01:19 > 0:01:20You're fired.
0:01:28 > 0:01:30Previously on The Apprentice...
0:01:30 > 0:01:34You're going to organise the sale of urban art.
0:01:34 > 0:01:37..the teams set out to sell street art.
0:01:37 > 0:01:40- I wouldn't pay for that. - I think that's awful.
0:01:40 > 0:01:43- LAUGHTER - Shall we carry on?- Yeah!
0:01:43 > 0:01:46To me, it's very hypnotising, really.
0:01:46 > 0:01:50You could look for hours and get several different meanings, really.
0:01:50 > 0:01:52Gabrielle's team turned on the charm...
0:01:52 > 0:01:57- Nathan, bottom line, from our side, we absolutely...- Love this. - ..love this.- Thank you.
0:01:57 > 0:01:59- It's fantastic. - ..leaving Tom's team...
0:01:59 > 0:02:01'I think I'm going to go with Sterling.'
0:02:01 > 0:02:04..without their top artist.
0:02:04 > 0:02:06It's a no-win situation for us, so I'm going to go for broke.
0:02:06 > 0:02:08He took a gamble on big pictures.
0:02:08 > 0:02:11- Cor, look at that.- Yeah!
0:02:11 > 0:02:13But...big.
0:02:13 > 0:02:15Artful Gabrielle cleaned up.
0:02:15 > 0:02:18- He'll do two of these for 250 if you buy them together. - That's fine.- Brilliant.
0:02:18 > 0:02:22- We've got 1,200 for this piece.- Yes. - 1,200 again for the other Dali.
0:02:22 > 0:02:26In the boardroom, the charm paid off.
0:02:26 > 0:02:29You fawned, you flattered, you listened.
0:02:29 > 0:02:32Tom's motives were questioned.
0:02:32 > 0:02:34Are you here for the right reasons?
0:02:34 > 0:02:38- I'm here for completely the right reason.- Jade came under pressure.
0:02:38 > 0:02:41- Very indecisive. Is that you? - No, it's not me.- Is that you?
0:02:41 > 0:02:44- I can make a decision.- Is that you here also?- Course it wasn't.
0:02:44 > 0:02:47But it was Laura who was let go.
0:02:47 > 0:02:49You think you're a good salesperson,
0:02:49 > 0:02:51I'm not totally convinced.
0:02:51 > 0:02:56- You're fired.- She became the eighth casualty of the boardroom.
0:02:58 > 0:03:01Now, eight remain to fight for the chance
0:03:01 > 0:03:04to become Lord Sugar's business partner.
0:03:19 > 0:03:20TELEPHONE RINGS
0:03:22 > 0:03:265:45am.
0:03:26 > 0:03:29- Hello?- 'Good morning, this is Lord Sugar's office.
0:03:29 > 0:03:31'Lord Sugar would like you to meet him
0:03:31 > 0:03:34'at the Champagne Bar at St Pancras International.
0:03:34 > 0:03:36'The cars will be with you in 45 minutes.'
0:03:36 > 0:03:38Guys!
0:03:40 > 0:03:43- What's the news? - St Pancras, Champagne Bar.
0:03:46 > 0:03:48St Pancras International station,
0:03:48 > 0:03:52- 45 minutes. Well, 40 minutes now. - Yes, go on.
0:04:04 > 0:04:09Three losses on the bounce is bad, you know. We need to win.
0:04:10 > 0:04:13'It's a bit unfair on Phoenix at the moment, isn't it?'
0:04:13 > 0:04:15Because we've absolutely smashed them apart.
0:04:15 > 0:04:17I think our confidence is going up and up.
0:04:17 > 0:04:19We've worked really well as a group, as a unit,
0:04:19 > 0:04:21we've worked as a team.
0:04:26 > 0:04:29St Pancras International.
0:04:34 > 0:04:37Boasting the longest champagne bar in Europe
0:04:37 > 0:04:41and some of the finest French fizz.
0:04:45 > 0:04:46Good morning.
0:04:46 > 0:04:48ALL: Good morning, Lord Sugar.
0:04:48 > 0:04:51Well, here we are at St Pancras International
0:04:51 > 0:04:54at the Grand Champagne Bar.
0:04:54 > 0:04:56Now, in Britain,
0:04:56 > 0:05:02last year, we imported 35 million bottles of champagne.
0:05:02 > 0:05:09But lots of people have no idea how good our home-grown product is.
0:05:09 > 0:05:11English sparkling wine has won many awards
0:05:11 > 0:05:16and is far superior to some brands of champagne.
0:05:16 > 0:05:21It's your job to raise awareness of English sparkling wine.
0:05:21 > 0:05:25Now, I'm going to mix the teams up a little bit more here.
0:05:25 > 0:05:28You three, choose one of these people
0:05:28 > 0:05:30you'd like to come and join you.
0:05:30 > 0:05:34- Nick.- Nick.- Do you think? - Yes. Yes.- Nick, please.
0:05:34 > 0:05:35Nick, you're very popular.
0:05:35 > 0:05:38Welcome. Welcome back, mate.
0:05:38 > 0:05:39Thanks, guys.
0:05:39 > 0:05:41Your job is very simple.
0:05:41 > 0:05:44You're going to create a new image for the industry,
0:05:44 > 0:05:48design a website and an online marketing campaign.
0:05:48 > 0:05:53You're going to pitch your campaign to leading figures in the industry.
0:05:53 > 0:05:58The team that comes up with the best campaign will win
0:05:58 > 0:06:00and, in the losing team,
0:06:00 > 0:06:02one of you will be fired.
0:06:02 > 0:06:05- All clear? - ALL: Yes, Lord Sugar.
0:06:05 > 0:06:08OK, I'll see you back in the boardroom in a few days' time.
0:06:08 > 0:06:10- Off you go.- Thank you.
0:06:12 > 0:06:17The sparkling wine industry, worth £1 billion in the UK,
0:06:17 > 0:06:20but it's the French who dominate the market.
0:06:21 > 0:06:25To increase a thirst for English sparkling wine,
0:06:25 > 0:06:28teams have two days to create an awareness campaign,
0:06:28 > 0:06:30a website and online ad.
0:06:30 > 0:06:34But first, both teams need leaders.
0:06:34 > 0:06:36Right, PM. I want to put myself forward.
0:06:36 > 0:06:39Definitely would like to put myself forward.
0:06:39 > 0:06:41Actually, I'd like to put myself forward again.
0:06:41 > 0:06:44I know I've just been, but I've done websites and stuff before.
0:06:44 > 0:06:46And I'm absolutely going to put myself forward.
0:06:46 > 0:06:48I am so motivated to lead this.
0:06:48 > 0:06:50Right, one vote only.
0:06:50 > 0:06:52Anyone want me to be Project Manager?
0:06:55 > 0:06:59- I think he would actually motivate us. I'll vote for you, actually.- OK.
0:06:59 > 0:07:00I'm going to vote for Ricky.
0:07:00 > 0:07:03One-all. I'm going to vote for myself, so that's 3-1.
0:07:03 > 0:07:06You need to vote for one of us out of three.
0:07:06 > 0:07:09- Out of three, I'd vote for Ricky. - Right, so Ricky's got it, then.
0:07:10 > 0:07:13Project Manager. I'll put myself forward. I run a wine company.
0:07:13 > 0:07:16I don't deal with English wines, I deal with French wines,
0:07:16 > 0:07:18but I understand the market.
0:07:18 > 0:07:22I'd like to take a lot of responsibility for the online stuff, the website, the video,
0:07:22 > 0:07:25but, as an overview of wine, I think you're probably suited to it.
0:07:25 > 0:07:28- Tom, you're the Project Manager. - Let's go for it!- Congratulations.
0:07:28 > 0:07:30We're going to win this one.
0:07:30 > 0:07:33RICKY: What I will say is forget the fact that Tom knows wine,
0:07:33 > 0:07:36that Nick knows websites and Jade knows advertising, forget that,
0:07:36 > 0:07:40cos we're better than them. Right, good luck, guys. Let's do this.
0:07:51 > 0:07:55For the first part of today, the most important thing is to get an understanding
0:07:55 > 0:07:58of what is this wine? Who buys it, why do they buy it?
0:07:58 > 0:08:03Just to clarify, this is sparkling wine, this task, nothing to do with champagne.
0:08:03 > 0:08:05No, the champagne is sparkling wine.
0:08:05 > 0:08:08- Right.- But it's named after the region, Champagne, in France.
0:08:08 > 0:08:12- Ah.- So it's a bit like... - So it's a brand name? Like Hoover?
0:08:12 > 0:08:14- Yeah.- Hoover's a vacuum cleaner, but it's called a Hoover.
0:08:14 > 0:08:18- Like petroleum jelly is Vaseline, cos everyone calls it that.- Aha!
0:08:18 > 0:08:22Or Coca-Cola is Coca-Cola, but that's the brand name. In France.
0:08:23 > 0:08:25- I get it.- Yeah.- Brilliant.
0:08:26 > 0:08:29On Ricky's team, a conference call.
0:08:29 > 0:08:31- Hey, you guys. It's Ricky. - 'Just a quick one.'
0:08:31 > 0:08:34Melway, Cava, Prosecco, their names actually signify that drink.
0:08:34 > 0:08:38If there was one word that represented English sparkling wine,
0:08:38 > 0:08:42whatever it is, just think of words and ideas that represent a drink.
0:08:42 > 0:08:43I think that is a very good point.
0:08:45 > 0:08:49I'd say C-E-R-T is a nice name, just off the top of my head. Cert.
0:08:49 > 0:08:51Another word that springs to mind for me that represents
0:08:51 > 0:08:56- Britishness, "grandeur", what you think of that?- Mmm.
0:08:56 > 0:08:57I like "chink".
0:08:57 > 0:09:01C-H-I-N-K, as in chink glasses. A glass of chink.
0:09:01 > 0:09:04- SHE LAUGHS - No!- No?
0:09:04 > 0:09:07Maybe not, actually, to be fair. Not the best idea in my life.
0:09:15 > 0:09:1711am.
0:09:18 > 0:09:2125 miles outside London,
0:09:21 > 0:09:23Denbies Wine Estate.
0:09:23 > 0:09:27- How are you doing?- Good morning. - I'm Ricky.- Hello. I'm Jenna.
0:09:27 > 0:09:29For Jenna and Project Manager Ricky,
0:09:29 > 0:09:31a crash course in grape-growing.
0:09:31 > 0:09:34- We now have the beautiful, chalky soil.- Yeah.
0:09:34 > 0:09:36Perfect for vines.
0:09:36 > 0:09:40What else can we say when we're discussing English sparkling wine?
0:09:40 > 0:09:44- Heritage is very important. - Important.- Really, the emphasis
0:09:44 > 0:09:49- is on quality, quality, quality. - Yeah.- And that is the key.
0:09:49 > 0:09:53I have probably only ever drunk wine once or twice in the past, I hate the stuff.
0:09:53 > 0:09:55'Team Phoenix do have a very strong team,
0:09:55 > 0:09:57'but I think Tom will do too much talking'
0:09:57 > 0:09:59to show he knows so much about wine
0:09:59 > 0:10:02and forget we're creating a marketing campaign. We're not creating wine,
0:10:02 > 0:10:06we're not selling wine, we're creating a campaign to raise the awareness.
0:10:08 > 0:10:10There's kind of notes of vanilla in there, I think.
0:10:10 > 0:10:13On the other team, getting a taste for the product,
0:10:13 > 0:10:16wine expert Tom
0:10:16 > 0:10:18and greengrocer Adam.
0:10:18 > 0:10:21I could taste, like, a tangy, like a Granny Smith taste to it.
0:10:23 > 0:10:25We need to hear some serious sniffing.
0:10:25 > 0:10:29- Fill up those nasal passages with all the aromas and ethers. - Smells good.
0:10:29 > 0:10:31Still getting this kind of creamy vanilla notes from it,
0:10:31 > 0:10:34which might be the French oak, but yeah, I think it's delightful.
0:10:34 > 0:10:39Little mouthful, swish it round, suck in the air. Pow!
0:10:41 > 0:10:42Stem and the foot, Adam.
0:10:42 > 0:10:44Yep, sorry, yeah. Force of habit, that.
0:10:44 > 0:10:48'I'm completely out of my comfort zone once again on this task.'
0:10:48 > 0:10:50I knows zero about wine.
0:10:50 > 0:10:52I'm a quick learner, and I'm looking forward to this task.
0:10:52 > 0:10:55You can smell Christmas cake.
0:10:57 > 0:10:59West London.
0:10:59 > 0:11:01On the other team...
0:11:01 > 0:11:06This is really a look into what the average Joe would buy.
0:11:06 > 0:11:11Hunting inspiration on supermarket shelves, Stephen and Gabrielle.
0:11:11 > 0:11:13Let's look at the colours and stuff.
0:11:13 > 0:11:17- There's a million wines here, we'll be here all day, to be fair. - Gold, black.
0:11:17 > 0:11:20There's a million and one sparkling wines here, so where's the English sparkling?
0:11:20 > 0:11:23Let's grab a sales adviser and get them to talk us through this,
0:11:23 > 0:11:27cos he'll probably answer the questions we've got on our minds.
0:11:27 > 0:11:28Let me have a look for someone.
0:11:28 > 0:11:30Hi, mate. >
0:11:30 > 0:11:33I need someone, if possible, to talk us through some sparkling wines,
0:11:33 > 0:11:35- if that's all right. - 'I think Stephen expected'
0:11:35 > 0:11:38a wine connoisseur in Tesco's and we were never going to do that.
0:11:38 > 0:11:41We went there purely to see brand and colours and whatever else.
0:11:41 > 0:11:43Excuse me.
0:11:43 > 0:11:46Could I have some assistance, please?
0:11:46 > 0:11:49He does get quite agitated, does get quite stressed,
0:11:49 > 0:11:50and does start to get angry.
0:11:50 > 0:11:54Are you happy to leave here without seeing an English sparkling wine?
0:11:54 > 0:11:55Yes.
0:11:55 > 0:11:58We've got a good idea of what sells in a supermarket,
0:11:58 > 0:12:01- what sells to the general public, ideas on...- Did we?
0:12:01 > 0:12:04- We don't know...- What don't we know?
0:12:04 > 0:12:08- We didn't find out anything in there! - Maybe YOU haven't. I feel I have.
0:12:11 > 0:12:132pm.
0:12:14 > 0:12:19A leading marketing agency, creative base for both teams.
0:12:19 > 0:12:21We didn't want to go down the name route,
0:12:21 > 0:12:24we wanted to go down more, kind of, designing some kind of logo,
0:12:24 > 0:12:27icon that represents English sparkling wine.
0:12:27 > 0:12:31Working on the website for Tom's campaign, Nick and Jade.
0:12:31 > 0:12:34We wanted to have grapes there initially,
0:12:34 > 0:12:36so that would kind of show that they're English grapes.
0:12:36 > 0:12:40And we're thinking, in front of that, to have, possibly,
0:12:40 > 0:12:44some kind of ribbon. So on here we'd need to have E-S-W.
0:12:44 > 0:12:46- Which stands for English Sparkling Wine.- OK.
0:12:46 > 0:12:50- Hello.- Hi. This is Gabrielle. - Hi, I'm Darren. Nice to meet you.
0:12:50 > 0:12:53Downstairs, working on their website,
0:12:53 > 0:12:55Stephen and architect Gabrielle.
0:12:55 > 0:13:00With regards to our logo, which is like a rose/champagne glass...
0:13:00 > 0:13:05And to go with Gabrielle's rose glass design - a tagline.
0:13:05 > 0:13:08"Less fizz," ie, less champagne, "more sparkle," more English wine.
0:13:08 > 0:13:11And Grandeur is the bottle name.
0:13:11 > 0:13:13NICK: 'One of Stephen's few contributions'
0:13:13 > 0:13:19was the word grandeur, as a generic name for English sparkly wines.
0:13:19 > 0:13:21It's a French word!
0:13:21 > 0:13:26I'm actually believing in that logo, I'm believing in that name,
0:13:26 > 0:13:30and I believe it looks like a real fine bottle of sparkling English wine, so that's good.
0:13:30 > 0:13:32- Darren, you're a star. - Thank you so much.
0:13:32 > 0:13:3415 minutes to do a website design, let's do it.
0:13:39 > 0:13:45At the vineyard, planning their online ad, Jenna and Ricky.
0:13:45 > 0:13:49So I've got in here some confetti, wine glasses, bouquet.
0:13:49 > 0:13:53First job, book props for tomorrow's shoot.
0:13:53 > 0:13:56'The theme for the advert is very much going to be a celebration.
0:13:56 > 0:13:58'We're looking for a wedding reception.'
0:13:58 > 0:14:00It doesn't have to be champagne to celebrate,
0:14:00 > 0:14:02it can be English sparkling wine.
0:14:02 > 0:14:06Those thrones - if you're Victoria and David Beckham, maybe you can get away with it,
0:14:06 > 0:14:09- but if you're Joe Bloggs, can you? - I'm just thinking,
0:14:09 > 0:14:14the more eye-catching it is, the more people are going to look at it.
0:14:14 > 0:14:17When I get married, I want a throne.
0:14:17 > 0:14:19Do you drink sparkling wine?
0:14:19 > 0:14:22I'm going to drink English sparkling wine.
0:14:22 > 0:14:27On the other team, still researching the product,
0:14:27 > 0:14:31Adam and wine broker, Tom.
0:14:31 > 0:14:33Hi, guys.
0:14:33 > 0:14:36Checking in on their Project Manager, the rest of Tom's team.
0:14:36 > 0:14:38Have you guys got time to do the props and model?
0:14:38 > 0:14:42Because we have got way too much work over here.
0:14:42 > 0:14:44We're literally going straight into a wine tasting now at 4
0:14:44 > 0:14:46and it'll probably take us half an hour.
0:14:46 > 0:14:48Leave it with us, we'll sort it out.
0:14:48 > 0:14:51Was this on our list of things we had to and there's no way they can do it?
0:14:51 > 0:14:53- They can't do it.- Oh, right. - We just do it.
0:14:53 > 0:14:55Have you got some ideas for me?
0:14:55 > 0:14:58- We're going to have, obviously, a home page...- Mm-hm?
0:14:58 > 0:15:02..a page for each producer we have and the wines that they actually do,
0:15:02 > 0:15:04and the tasting notes page.
0:15:04 > 0:15:07The other sub-team today obviously has the Project Manager on it.
0:15:07 > 0:15:10'But really, today has been all about what Nick and I are doing.'
0:15:10 > 0:15:15We've come up with the brand, we're looking at the marketing now, we're coming up with everything.
0:15:15 > 0:15:18So it seems a little bit strange that Tom is actually on that team,
0:15:18 > 0:15:19because he knew about wine already.
0:15:19 > 0:15:22If I was him, I would have wanted to be here,
0:15:22 > 0:15:24cos this is really the essence of whether we win or not.
0:15:26 > 0:15:30Next on their quest to explore English sparkling wine,
0:15:30 > 0:15:33a tasting run by Adam and Tom.
0:15:34 > 0:15:37So if you just take a glass each at the moment,
0:15:37 > 0:15:42be careful to make sure you hold the stems when you're tasting sparkling wine.
0:15:42 > 0:15:46What we want you all to do is give it a nice sniff inside the glass and try and get some of the aromas.
0:15:46 > 0:15:50The smell, first of all, is quite tangy. Um...
0:15:50 > 0:15:52Green fruit, maybe apples?
0:15:53 > 0:15:56Whilst they're enjoying themselves, the other team are really busy!
0:15:56 > 0:15:58We might as well finish our glass.
0:15:58 > 0:16:02Should the Project Manager be having fun or should he be
0:16:02 > 0:16:05actually in control of the task?
0:16:05 > 0:16:08What you want to do is, you want to oxidate the wine
0:16:08 > 0:16:10and obviously bring out its full character
0:16:10 > 0:16:14and bring out the different elements and depth of the wine, like so.
0:16:14 > 0:16:16So if you want to take a sip now, guys...
0:16:16 > 0:16:18'I've enjoyed myself thoroughly today.'
0:16:18 > 0:16:21It's been a great day. Me and Adam had a lot of fun.
0:16:23 > 0:16:25HE GULPS THEN LAUGHS
0:16:26 > 0:16:31We've really got to grips with the English wine sparkling. Sorry.
0:16:31 > 0:16:34Really got to grips with English wine sparking...
0:16:34 > 0:16:36HE GIGGLES
0:16:40 > 0:16:428:30pm.
0:16:46 > 0:16:49Back at the house,
0:16:49 > 0:16:53planning tomorrow's filming for their online ad, Ricky's team.
0:16:53 > 0:16:56I don't want this video coming back and being ultra-gimmicky.
0:16:56 > 0:16:59The message we got from absolutely everyone is it's quality,
0:16:59 > 0:17:02it is the level that champagne is, but people don't know that.
0:17:02 > 0:17:06It's really important that we get English sparkling wine into the advert as much as possible.
0:17:06 > 0:17:08We want to promote awareness of English sparkling wine.
0:17:08 > 0:17:11With any advert, the first thing you need to do is grab the attention.
0:17:11 > 0:17:15It's the touch of humour you remember and think, "That was quite funny."
0:17:15 > 0:17:19I don't want the advert being TOO funny. If it's funny, all of a sudden it's not quality any more.
0:17:19 > 0:17:21How are we going to split the teams tomorrow?
0:17:21 > 0:17:25Gabby, you and I do the website together. Stephen and Jenna can do the advert together.
0:17:25 > 0:17:29I'm feeling really good about the task. I think they've got enough for the advert,
0:17:29 > 0:17:33they've got enough direction, props are there, they know what we're looking for.
0:17:33 > 0:17:35I think it will come back as we're expecting.
0:17:53 > 0:17:558am.
0:17:57 > 0:18:0024 hours before both teams
0:18:00 > 0:18:03must pitch their campaigns to industry experts.
0:18:07 > 0:18:11I think yesterday was a day of planning, thoughts and ideas.
0:18:11 > 0:18:13- And today is...- A day of action.
0:18:13 > 0:18:16- Deploy it all tomorrow, and now the pitch...- Yes.
0:18:16 > 0:18:18Win the task, have a nice treat.
0:18:27 > 0:18:31At the agency, finishing their website design,
0:18:31 > 0:18:33Gabrielle and Project Manager, Ricky.
0:18:33 > 0:18:36One thing that was key to our research is quality,
0:18:36 > 0:18:40so I'm doing the three-word rule and say, "Quality, quality, quality."
0:18:40 > 0:18:43And I want that to come out on the website, on the web pages,
0:18:43 > 0:18:45on the video, and I think that needs to be key.
0:18:47 > 0:18:49Hampstead.
0:18:50 > 0:18:53Kenwood House.
0:18:53 > 0:18:54For Ricky's team,
0:18:54 > 0:18:57a high-class backdrop to their wedding-themed wine ad.
0:18:57 > 0:19:00"Less fizz, more sparkle."
0:19:00 > 0:19:01- Yeah, it's good. - It's good, isn't it?
0:19:01 > 0:19:04Directing, Jenna and Stephen.
0:19:04 > 0:19:08- Grand-deu-er, is that how you pronounce it?- Grandeur.- Gan-drew.
0:19:08 > 0:19:09My accent.
0:19:09 > 0:19:11Jenna, how does it feel?
0:19:11 > 0:19:13I feel, like, very important.
0:19:13 > 0:19:17- Excuse me, sir, will you pass me a glass of English sparkling wine? - Of course.
0:19:17 > 0:19:22- Champagne or...?- English sparkling. - Oh, sorry. I didn't want to offend.
0:19:25 > 0:19:29Barbara, can you go here? We might change you round in a minute.
0:19:29 > 0:19:32For the other team, an East London gastro pub,
0:19:32 > 0:19:35location for their dinner party video.
0:19:35 > 0:19:37How do you turn these lights off?
0:19:38 > 0:19:41Running it, Jade and Adam.
0:19:41 > 0:19:44I'm the choreographer, so I'm in charge of putting everyone
0:19:44 > 0:19:47in their place, letting you all know what you should and shouldn't be doing.
0:19:47 > 0:19:50With make up and hair, I'd say, just touch everyone up a bit,
0:19:50 > 0:19:53nothing too over-the-top. It's not a massive night out.
0:19:53 > 0:19:57It's a nice evening, a bit of a get-together. You know the score, don't you?
0:19:57 > 0:20:01I'm not patronising anyone by any means, but today,
0:20:01 > 0:20:03whenever we're chinking or drinking,
0:20:03 > 0:20:05it's stem and bass, OK?
0:20:05 > 0:20:08It's not this, it's not this, it's not here, it's this.
0:20:08 > 0:20:11I don't want to keep cutting, we've hardly any time now,
0:20:11 > 0:20:14so I don't want to keep cutting to polish glasses and so on.
0:20:14 > 0:20:17He's decided he's a choreographer. It's funny, cos there's no dancing.
0:20:17 > 0:20:21Is everyone OK, yeah? And if we can have complete silence, please.
0:20:21 > 0:20:23And action.
0:20:23 > 0:20:25BOTTLE POPS
0:20:26 > 0:20:29- Cheers.- Cheers.
0:20:29 > 0:20:31'I don't like working with Adam,'
0:20:31 > 0:20:33doing things like this, but it's our task
0:20:33 > 0:20:37and we need to do it well. So if he wants to pretend he's in charge,
0:20:37 > 0:20:40or be in charge, I'll assist, and I'm going to make sure the vision
0:20:40 > 0:20:42comes out at the end and that's it, really.
0:20:42 > 0:20:45- Cheerio.- Thank you. - Thanks, mate. Cheers.
0:20:45 > 0:20:48If you ever need any choreography doing, any directing.
0:20:48 > 0:20:50See you later. Thanks, guys. Cheers. See you now.
0:20:50 > 0:20:53- See you now!- Do you know what choreography means?
0:20:53 > 0:20:57- Making sure everyone's in the right place and knows what they're doing.- It doesn't.- It does!
0:20:57 > 0:20:59- No, it doesn't. - I've checked with everyone.
0:21:00 > 0:21:02You're going to be like, "What is this?!
0:21:02 > 0:21:04"This is not my English sparkling wine I ordered."
0:21:04 > 0:21:06It's like in disgust.
0:21:06 > 0:21:10- On the other team...- And then you're going to be like Basil Fawlty,
0:21:10 > 0:21:13- Fawlty Towers, "No!"- OK.
0:21:13 > 0:21:17- Hey, guys.- Project manager Ricky checks in on progress.
0:21:17 > 0:21:20I know we've got a few ideas that have been going on the storyboard.
0:21:20 > 0:21:23'I just don't want it to be too cheesy or too gimmicky.'
0:21:23 > 0:21:25- No, it won't be.- It makes sense.
0:21:25 > 0:21:29'Or just completely contradict the class we're showing on the website.'
0:21:29 > 0:21:31Ricky, we're obviously pushed for time.
0:21:31 > 0:21:35- Cool, crack on, then. I'll speak to you later.- 'Bye!'- Great.
0:21:35 > 0:21:37It sounds like they're on the same wavelength as us,
0:21:37 > 0:21:40which is great, and they've not killed each other - again, great.
0:21:40 > 0:21:43'I've got confidence in Stephen and Jenna today.'
0:21:43 > 0:21:46They know the message we're looking to do and, to be fair,
0:21:46 > 0:21:49I haven't given them enough props to give them any other options.
0:21:49 > 0:21:53I've given them a grand tea room, the setting is already in place
0:21:53 > 0:21:56for them to do, so surely even they can't get it wrong.
0:21:56 > 0:21:58And action.
0:21:58 > 0:22:03Well, finally, our glasses are charged
0:22:03 > 0:22:05with a fine English sparkling wine.
0:22:05 > 0:22:08Less fizz and more sparkle!
0:22:08 > 0:22:10ALL: Cheers!
0:22:10 > 0:22:13- Great.- Very good.- Happy? - I'm happy with that.
0:22:16 > 0:22:19I basically have a little dot and a line saying,
0:22:19 > 0:22:21"lay-out guidelines" and, um, "logo."
0:22:21 > 0:22:24Finishing the website for their team,
0:22:24 > 0:22:28technology entrepreneur, Nick, and project manager, Tom.
0:22:28 > 0:22:31It should come up with a page where it says "where to buy",
0:22:31 > 0:22:35so you click on "where to buy" for that specific bottle of sparkling I just read about
0:22:35 > 0:22:39and there'll be a link to their website - the wine, the price, is it available? Yes.
0:22:39 > 0:22:42A really important part of this brief is to raise awareness
0:22:42 > 0:22:45of English sparkling wines, to attract new customers.
0:22:45 > 0:22:48They haven't really understood that. They've created a website
0:22:48 > 0:22:50for existing users about where to buy it,
0:22:50 > 0:22:52what it costs and what it tastes like.
0:22:52 > 0:22:55I visit a lot of wine websites, but I think in terms of the way we've laid it out,
0:22:55 > 0:22:58the usability of it, the interaction,
0:22:58 > 0:23:00the fact that it's up to date with social media,
0:23:00 > 0:23:04I don't think many stuff that's out there even rivals what we've done.
0:23:07 > 0:23:097.00pm.
0:23:11 > 0:23:16- Can we get "English sparkling wine - oozing luxury in every pour" on that last bit?- Yeah.
0:23:16 > 0:23:19Finishing their online ad, Stephen and Jenna.
0:23:19 > 0:23:22- Thank you so much. Look at it. - Pleasure.- That's it.- Well done.
0:23:22 > 0:23:24- Whoo!- Well done on your first ad. - My first ad.
0:23:24 > 0:23:28Let's hope it's a win or it's on my neck.
0:23:28 > 0:23:33And here to view the result, Gabrielle and Ricky.
0:23:33 > 0:23:36- Some fizz on your big day. - Thank you.
0:23:37 > 0:23:40- Oh! That's horrible! - What is it, darling?
0:23:40 > 0:23:44This isn't the English sparkling wine that I ordered! Darling!
0:23:44 > 0:23:47'She obviously needs English sparkling wine,
0:23:47 > 0:23:49'made from award-winning vineyards.'
0:23:49 > 0:23:56And finally, our glasses are charged with a fine English sparkling wine.
0:23:56 > 0:24:00Less fizz, more sparkle!
0:24:00 > 0:24:0324 hours, that's not bad, is it? I'm actually feeling confident.
0:24:03 > 0:24:05- Do you like it? - 'I don't know what to say.'
0:24:05 > 0:24:08It's a lot cheesier than I expected. I did ask three or four times,
0:24:08 > 0:24:11"How cheesy is it?" "It's not cheesy at all, Ricky, it's classy."
0:24:11 > 0:24:13It's very cheesy.
0:24:13 > 0:24:15"Oozing luxury with every pour."
0:24:15 > 0:24:17- All right, boys?- All right.
0:24:17 > 0:24:19On the other team,
0:24:19 > 0:24:23first look for Tom and Nick at Adam and Jade's movie.
0:24:25 > 0:24:29- Can you turn it up a bit?- 'Eight international awards in nine years.
0:24:30 > 0:24:33'Produced with English pride and passion.
0:24:33 > 0:24:37'Why look further for excellence?
0:24:37 > 0:24:42'An English tradition that's finely English.
0:24:42 > 0:24:46'Now easily recognised by our ESW logo.'
0:24:46 > 0:24:50- Brilliant.- Like it?- It fits well with the website.- It does, doesn't it?
0:24:50 > 0:24:53Thank God for that! We need a bit of a high-five for that!
0:24:53 > 0:24:55That actually looks wicked.
0:25:00 > 0:25:05- It's a bit boring, really, isn't it? A bit boring?- Well, it's not genius.
0:25:05 > 0:25:08Is that what we're supposed to be looking for?
0:25:08 > 0:25:11It's quite a standard advert, isn't it?
0:25:27 > 0:25:298am.
0:25:38 > 0:25:41Today, both teams must pitch their awareness campaigns
0:25:41 > 0:25:44to a top panel from the wine industry.
0:25:44 > 0:25:48Heading up the experts, chairman of the English Wine Producers,
0:25:48 > 0:25:50Mike Roberts.
0:25:50 > 0:25:52And Julia Tristram Eve, marketing director.
0:25:54 > 0:25:57Do you want to run through the speech, Ricky?
0:25:57 > 0:26:00- I'll run through it, if you want. - Yeah, if you want, that'll be good.
0:26:00 > 0:26:03Cool, are we ready? All right. Good morning, ladies and gentlemen,
0:26:03 > 0:26:05thank you very much for your time this morning.
0:26:05 > 0:26:09My name's Ricky Martin and I have the pleasure of representing Team Sterling today.
0:26:13 > 0:26:16You've got two minutes and I'm going to be covering that in my bit,
0:26:16 > 0:26:19so what I want you to do is specifically about the video
0:26:19 > 0:26:22and why we created the video we did, and what the vision behind it was.
0:26:35 > 0:26:39First to face the panel, Ricky and Grandeur.
0:26:39 > 0:26:42Good morning, ladies and gentlemen. I'm Ricky Martin
0:26:42 > 0:26:45and I have the pleasure of sitting here in front of Team Sterling,
0:26:45 > 0:26:48and we'd like to take you on a journey today.
0:26:48 > 0:26:50So our vision is to ultimately make people aware
0:26:50 > 0:26:53that English sparkling wine is a quality product.
0:26:53 > 0:26:57We're trying to make sure we stay true to the heritage and quality of English sparkling wine,
0:26:57 > 0:26:59and again, to educate the consumer.
0:26:59 > 0:27:04So our themes are quality, quality and quality.
0:27:04 > 0:27:06We want that message to be crystal clear to people.
0:27:06 > 0:27:09So to give you an idea, on our website here,
0:27:09 > 0:27:13the colours we're really going for, it's gold, black and white.
0:27:13 > 0:27:17These are the colours which are synonymous with luxury bottles, particularly champagnes.
0:27:17 > 0:27:21We're running with that theme. One thing which was extremely important
0:27:21 > 0:27:26is to look at the international recognition that English sparkling wine has.
0:27:26 > 0:27:30And to reinforce that, we have used the "Multiple International Award Challenge Winner."
0:27:30 > 0:27:32To give you an idea of what we're trying with marketing,
0:27:32 > 0:27:35we have a quiz of the week on here, which encourages them
0:27:35 > 0:27:38to go through the website and to enter into the prize.
0:27:38 > 0:27:42To do so, they need to enter an e-mail address, and the idea of that is we can build up our own database
0:27:42 > 0:27:45of people who are interested in English sparkling wine.
0:27:45 > 0:27:48In the bottom corner here, there are social networking emblems
0:27:48 > 0:27:51where people can connect with one another.
0:27:51 > 0:27:53The one unusual one is this wine glass.
0:27:53 > 0:27:56What we'd like that to be is an English sparkling wine forum
0:27:56 > 0:27:59so that consumers who were interested in English sparkling wine
0:27:59 > 0:28:03can talk to one another. And if we can educate them about it,
0:28:03 > 0:28:06I think more and more people will run with English sparkling wine.
0:28:06 > 0:28:08Something that we haven't yet mentioned is our logo.
0:28:08 > 0:28:13Our logo is a rose in the shape of a champagne glass.
0:28:13 > 0:28:16And that comes back to, again, English Rose, English icon,
0:28:16 > 0:28:20and bringing you to understand the quality and luxury of this product.
0:28:20 > 0:28:24You've mentioned quality, it's probably the word you've use most,
0:28:24 > 0:28:27how does the strapline "Less fizz, more sparkle" fit into that?
0:28:27 > 0:28:31I really wanted to differentiate on a subliminal level something away from fizz,
0:28:31 > 0:28:34that you immediately associate with English sparkling wine.
0:28:34 > 0:28:39So "Less fizz, more sparkle" is less fizz, ie less champagne, more sparkle, more English wine.
0:28:39 > 0:28:41I like it. I think it's good. I think it's got mileage.
0:28:41 > 0:28:44What I'd like to do is just take you on to our homepage,
0:28:44 > 0:28:49and there'll be a 30 second video. So I'll let you have a look at that and then I'll start talking again.
0:28:49 > 0:28:52- BOTTLE POPS ON VIDEO - 'Some fizz on your big day.
0:28:52 > 0:28:54'Thank you.'
0:28:54 > 0:28:57- Oh, that's horrible! - What's the matter, darling?
0:28:57 > 0:29:02'This isn't the English sparkling wine that I ordered! Darling!
0:29:02 > 0:29:05'She obviously needs English sparkling wine.
0:29:05 > 0:29:10- 'Less fizz, more sparkle. - English sparkling wine, oozing luxury with every pour.'
0:29:16 > 0:29:21Why is it necessary to really make it so flippant?
0:29:21 > 0:29:25- If we can just take a neutral perspective...- Can I just ask you,
0:29:25 > 0:29:29do you think you could go and find a champagne website
0:29:29 > 0:29:32which would portray itself in that way?
0:29:38 > 0:29:42Next, making the case for ESW, Tom.
0:29:44 > 0:29:46I'd like to introduce you to our concept
0:29:46 > 0:29:50and how we envisage the future of English sparkling wine developing
0:29:50 > 0:29:54into what it should be, which is the world's leading sparkling wine.
0:29:54 > 0:29:57We tried to incorporate the Englishness within our logo,
0:29:57 > 0:29:59we tried to keep it quite simple and elegant.
0:29:59 > 0:30:02Our idea in essence was to encourage English sparkling wine producers
0:30:02 > 0:30:06out there at the moment to apply our logo in a label that would fit
0:30:06 > 0:30:09in this space. For us, what this would be able to do
0:30:09 > 0:30:11is allow consumers to instantly recognise
0:30:11 > 0:30:13when they see an English sparkling wine.
0:30:13 > 0:30:17And now, our online video, which is obviously going to further
0:30:17 > 0:30:20enhance our concepts and promote English sparkling wines.
0:30:22 > 0:30:25'English sparkling wines have achieved what no other country has -
0:30:25 > 0:30:28'eight international awards in nine years.
0:30:28 > 0:30:31'Produced with English pride and passion.
0:30:32 > 0:30:35'Why look further for excellence?
0:30:35 > 0:30:38'Now easily recognised by our ESW logo.'
0:30:38 > 0:30:42Virtually every video around sparkling wine
0:30:42 > 0:30:45always has a group of people, always with an overflowing bottle,
0:30:45 > 0:30:48always filling up glasses - do you think that really reflects
0:30:48 > 0:30:50the Englishness of what you're asked to do?
0:30:50 > 0:30:53The people were very English, the setting was very English
0:30:53 > 0:30:56and the occasion was very English, you know, it was nice.
0:30:56 > 0:30:59We were trying to get away from the fact that you need a celebration
0:30:59 > 0:31:00to drink English sparkling wine.
0:31:00 > 0:31:02It was just an occasion, just a gathering, really,
0:31:02 > 0:31:05just an English gathering. Thank you.
0:31:05 > 0:31:09I'm Nick. Erm, I was behind this on the design of the site.
0:31:09 > 0:31:13Availability was key in our brief, something we wanted to focus on,
0:31:13 > 0:31:16making sure people know where to buy these wines.
0:31:16 > 0:31:20Users can click on where to buy and will find a list of all the stockists
0:31:20 > 0:31:23they have either online or locally,
0:31:23 > 0:31:25so it's very easy for them to find the wine and where to buy it.
0:31:25 > 0:31:30On your stockist page, there's a huge problem with getting stockists
0:31:30 > 0:31:34to interact with your website to say what wines are in stock.
0:31:34 > 0:31:36If it isn't up-to-date, they can call...
0:31:36 > 0:31:39But having information that's not up-to-date and accurate
0:31:39 > 0:31:42is even actually more annoying to the consumer than helpful.
0:31:46 > 0:31:51Both pitches complete, the panel calls the boss.
0:31:51 > 0:31:55Perhaps you can tell me what you thought of the overall campaign...
0:31:55 > 0:31:59As a website and as a message, it was more sales-centric...
0:31:59 > 0:32:03- 'Yeah.'- ..rather than following the brief, which was specifically
0:32:03 > 0:32:07seeking a targeted multimedia campaign to develop awareness.
0:32:07 > 0:32:11The team had a really good end-to- end process, actually, so we feel
0:32:11 > 0:32:16that the campaign has a real chance of sticking with some finesse.
0:32:16 > 0:32:19They created something very well in the given time.
0:32:19 > 0:32:21They were off-key, I think.
0:32:21 > 0:32:23That's interesting.
0:32:23 > 0:32:25The video, the video wasn't at all aspirational.
0:32:25 > 0:32:27The execution of the idea overtook actually
0:32:27 > 0:32:30the purpose of the advert in the first place.
0:32:30 > 0:32:33The one thing that did strike us was that, fundamentally,
0:32:33 > 0:32:37they did stick better to the original marketing brief.
0:32:37 > 0:32:40Hmm. Thanks a lot for all your help.
0:32:47 > 0:32:50Next stop for the teams...
0:32:50 > 0:32:52the boardroom.
0:33:29 > 0:33:32You can go through to the boardroom now.
0:33:56 > 0:34:00- Good afternoon. - ALL: Good afternoon, Lord Sugar.
0:34:01 > 0:34:04So, a rather interesting task,
0:34:04 > 0:34:07to design and come up with a marketing campaign
0:34:07 > 0:34:11to raise awareness for English sparkling wine.
0:34:11 > 0:34:15So, I'm going to start with Team Phoenix first of all,
0:34:15 > 0:34:19and I understand that, Tom, because of your association with wine,
0:34:19 > 0:34:24- that you've taken up and become the project manager again, yes?- Yep.
0:34:24 > 0:34:27- One week after another.- Yeah, it... - Brave, to say the least, yeah.
0:34:27 > 0:34:31- So, overall, good team leader performance, do you think?- Yep.
0:34:31 > 0:34:33Tom leads with quite a lot of strategy in mind,
0:34:33 > 0:34:36which I was impressed with. I enjoyed working for Tom.
0:34:36 > 0:34:39- I think he did really well.- So, tell me what you did with your teams.
0:34:39 > 0:34:42First day, we split our team into two groups -
0:34:42 > 0:34:45one group was going to visit an English sparkling wine producer.
0:34:45 > 0:34:49- Who went there?- I decided to take myself and Adam there.
0:34:49 > 0:34:51- Did you taste the wine? - Yep, we did, yeah.- Yeah.
0:34:51 > 0:34:55- What did you think?- It was gorgeous. Better than champagne.- Good.
0:34:55 > 0:34:59- What were you other two doing?- We went to the graphic design company,
0:34:59 > 0:35:02- which helped us design our logo and tagline.- Right.
0:35:02 > 0:35:04And then we planned, um, the storyboards
0:35:04 > 0:35:07for the next day and the website which would be designed.
0:35:07 > 0:35:10While these lot were swanning around down at the vineyard, yeah?
0:35:10 > 0:35:13Do you feel that it was right to just leave them to it,
0:35:13 > 0:35:15and you, being the team leader, not being there?
0:35:15 > 0:35:18I think, if you ask Nick and Jade, I think they got the ideas that
0:35:18 > 0:35:21I was trying to get across - I don't think that you were adrift from us.
0:35:21 > 0:35:24- So, we've got you as the wine expert...- Yeah.
0:35:24 > 0:35:28We've got Nick as the online expert, so to speak.
0:35:28 > 0:35:31- Jade, obviously, advertising.- Jade as the marketing person...- Yeah.
0:35:31 > 0:35:35- ..and, erm, and Adam. - As creative director. ADAM GIGGLES
0:35:35 > 0:35:37What was your actual theme, then?
0:35:37 > 0:35:40Our focus was to be outside of the box.
0:35:40 > 0:35:42The idea was to create a logo and slogan
0:35:42 > 0:35:44which represented quality, represented England,
0:35:44 > 0:35:47represented what they were doing, but also something that we could use
0:35:47 > 0:35:50on the bottles to quickly identify to customers on the shelves.
0:35:50 > 0:35:53Then tell me about who created the website.
0:35:53 > 0:35:55- I did.- Let's have a look at it, shall we?- Yeah.
0:35:55 > 0:35:56OK, so...
0:35:56 > 0:36:00What we want to do is to give users a sense that it is high quality,
0:36:00 > 0:36:05of English Heritage, hence the background pictures, which would change and fade in and out.
0:36:05 > 0:36:07It's a field, isn't it, really?
0:36:07 > 0:36:10The background images would obviously change in live versions.
0:36:10 > 0:36:13- It'd look, erm, quite smart.- Mmm.
0:36:13 > 0:36:15Let's play the video.
0:36:15 > 0:36:18'English sparkling wines have achieved what no other country has -
0:36:18 > 0:36:21'eight international awards in nine years.
0:36:22 > 0:36:26'Produced with English pride and passion.
0:36:26 > 0:36:29'Why look further for excellence?
0:36:29 > 0:36:32'An English tradition...
0:36:32 > 0:36:34'that's finely English.'
0:36:34 > 0:36:38'There's never been a better time to try English sparkling wine.
0:36:41 > 0:36:44'Now easily recognised by our ESW logo.'
0:36:46 > 0:36:50What is the URL for this website?
0:36:50 > 0:36:53www.yawn.com?
0:36:53 > 0:36:55It's a bit boring, you know?
0:36:55 > 0:36:58So far, what I've gleaned from what I can see...
0:36:58 > 0:37:01- Yep.- ..is that this is more of a kind of sales pitch.
0:37:01 > 0:37:05It's the awareness thing that's missing to me,
0:37:05 > 0:37:10it's the, not so much of a story of why, um, you should
0:37:10 > 0:37:14buy this over and above the traditional French champagne.
0:37:14 > 0:37:17Right, um, over to Sterling.
0:37:17 > 0:37:21- Ricky, I understand you are project manager?- Yes, I put myself forward
0:37:21 > 0:37:25- for project manager, Lord Sugar. - Any logic behind that? - Unfortunately, as a group,
0:37:25 > 0:37:28- nobody has a strong background in wine in any way whatsoever.- No.
0:37:28 > 0:37:30- The reason I put myself forward... - This is marketing.
0:37:30 > 0:37:34Exactly. I see this very much as an online campaign, marketing campaign.
0:37:34 > 0:37:38I also saw the competition as being extremely good,
0:37:38 > 0:37:42and I wanted to show I'll stand up to good competition, I'm not afraid of anything.
0:37:42 > 0:37:46- David versus Goliath and David always wins.- Really?
0:37:46 > 0:37:48Tell me how your teams got on, then.
0:37:48 > 0:37:50On the first day, Jenna and I went to the vineyard...
0:37:50 > 0:37:53- You don't like wine, I've heard. - I don't like wine, no.
0:37:53 > 0:37:56So, not only do you feel you've got Goliath over there, you're also
0:37:56 > 0:38:00trying to promote a product that you personally don't like yourself.
0:38:00 > 0:38:02Correct, yes, I see it as a great opportunity.
0:38:02 > 0:38:06This is getting better as time goes along, yeah. Where were you going?
0:38:06 > 0:38:09Gabby and Steve needed to start putting the backbone
0:38:09 > 0:38:12into the website, get an idea of our strap line,
0:38:12 > 0:38:15something which will connect the consumer with the industry.
0:38:15 > 0:38:17So on the second day, Gabby very much stayed on the website,
0:38:17 > 0:38:19I brought the knowledge from the vineyard into it,
0:38:19 > 0:38:22and Stephen and Jenna went forward on the creation of our advert.
0:38:22 > 0:38:25What was your going forward strategy, then, after that?
0:38:25 > 0:38:28- We started brainstorming different ideas.- You've come up with...
0:38:28 > 0:38:30- Not many names.- We had a lot of names, but I decided...
0:38:30 > 0:38:33- What were they?- We threw in CERT as an option, C-E-R-T.
0:38:33 > 0:38:35We wanted to keep it quite simple, like Cava.
0:38:35 > 0:38:37- So you didn't have a name in the end?- Not a final name.
0:38:37 > 0:38:40- We had a name of the label...- Yes. - ..which was Grandeur.
0:38:40 > 0:38:42Grandeur, that's French, isn't it?
0:38:42 > 0:38:44RICKY: It is, yes. It's got French connotations.
0:38:44 > 0:38:46It's a French word!
0:38:46 > 0:38:49All right. OK.
0:38:50 > 0:38:52So let's look at the web page.
0:38:53 > 0:38:56- 'Some fizz on your big day.' - Thank you.
0:38:58 > 0:39:01- Ugh! That's horrible! - What's the matter, darling?
0:39:01 > 0:39:05This isn't the English sparkling wine that I ordered! Darling!
0:39:05 > 0:39:09'She obviously needs English sparkling wine, made from award-winning vineyards.'
0:39:09 > 0:39:15And finally, our glasses are charged with a fine English sparkling wine.
0:39:16 > 0:39:19Less fizz, more sparkle!
0:39:19 > 0:39:23'English sparkling wine, oozing luxury with every pour.'
0:39:23 > 0:39:26Well, Spielberg can rest easy, that's for sure.
0:39:27 > 0:39:31- Erm... This is a serious product, right?- It certainly is, Lord Sugar.
0:39:31 > 0:39:34It's a serious product, but where's the quality in that?
0:39:34 > 0:39:37It was a risky choice to go with it, but we wanted something different.
0:39:37 > 0:39:40- Was you there, Ricky? - I wasn't there, no, Lord Sugar.
0:39:40 > 0:39:42It might've come back more humorous than expected,
0:39:42 > 0:39:45but it certainly, if we put it out there, would get people thinking.
0:39:45 > 0:39:48You've come up with a logo also. Who designed this,
0:39:48 > 0:39:51the thing which looks like a rose petal in the shape of a glass?
0:39:51 > 0:39:53- Gabrielle.- That would be myself.
0:39:53 > 0:39:55That's not a bad idea, cos it's English rose.
0:39:55 > 0:39:57Erm...
0:39:57 > 0:39:59Do you think you led your team OK?
0:39:59 > 0:40:03Ricky was extremely motivated and passionate from the start. We were the underdogs,
0:40:03 > 0:40:07but our passion perhaps camouflaged our lack of expertise, I'm hoping,
0:40:07 > 0:40:12- and I do believe that the industry experts did enjoy our passion.- Hmm.
0:40:15 > 0:40:17I listened to these guys.
0:40:17 > 0:40:20They did say that Sterling, er,
0:40:20 > 0:40:28started off, um, reasonably OK in as much as it looked like they were on track a bit.
0:40:31 > 0:40:38They said that Phoenix put a boring type of website there.
0:40:40 > 0:40:45More sales orientated than rather awareness, yeah? Erm...
0:40:47 > 0:40:51They concluded, and I concluded, in the end...
0:40:54 > 0:41:00The Phoenix campaign, it didn't do what I asked it to do.
0:41:03 > 0:41:04But...
0:41:04 > 0:41:09I think it's more of what Sterling has messed up
0:41:09 > 0:41:14that makes you the losing team, I'm afraid to say.
0:41:14 > 0:41:15You lost.
0:41:17 > 0:41:20You've won and you're going to go off
0:41:20 > 0:41:25and enjoy some other bubbles now. I'm sending you to a boutique hotel
0:41:25 > 0:41:28where you're going to a rooftop Jacuzzi
0:41:28 > 0:41:33and you'll be able to look out over the London skyline, OK?
0:41:33 > 0:41:36- So off you go and I'll see you on the next task.- Thank you.
0:41:44 > 0:41:47Go off and have a chat amongst yourselves.
0:41:47 > 0:41:50Come back in here shortly and we'll talk about it a bit more. OK?
0:41:50 > 0:41:52Thank you, Lord Sugar.
0:42:01 > 0:42:03CHATTERING AND LAUGHING
0:42:03 > 0:42:07- Ah!- Very cool.- Oh, my God. It's boiling.
0:42:07 > 0:42:10Look at that view over there. You can see the London Eye.
0:42:10 > 0:42:13THEY CHEER
0:42:16 > 0:42:17It feels fantastic to win this task.
0:42:17 > 0:42:19It was a lot of pressure on my shoulders,
0:42:19 > 0:42:23being involved in the wine industry, and also I'd been project manager the last task and lost,
0:42:23 > 0:42:27so double whammy and it feels fantastic to win.
0:42:27 > 0:42:29Less fizz, more sparkle.
0:42:29 > 0:42:31LAUGHTER
0:42:44 > 0:42:46Guys, first of all, I'm extremely disappointed.
0:42:46 > 0:42:48I think our whole campaign fell apart.
0:42:48 > 0:42:49We need to look at why we lost it
0:42:49 > 0:42:53and why a boring campaign was better than our campaign.
0:42:53 > 0:42:56That's the truth of it now. 'Right now, I'm feeling'
0:42:56 > 0:42:59extremely deflated. I'm gutted. The result is not the one I wanted,
0:42:59 > 0:43:02and I feel that the guys in the team have let me down.
0:43:02 > 0:43:04We agreed before we did the video that we were going to do
0:43:04 > 0:43:06something humorous during the briefing.
0:43:06 > 0:43:10- No-one put a stop on that it had to be serious.- I'm completely with you.
0:43:10 > 0:43:13I'm as accountable as anybody in terms of that video, for sure.
0:43:13 > 0:43:15I stick by my decisions.
0:43:15 > 0:43:18This is only my third defeat and I've been project manager in one
0:43:18 > 0:43:21and delivered consistently throughout so I'm hoping that helps.
0:43:21 > 0:43:23It was a bad day at the office. It's as simple as that.
0:43:37 > 0:43:39TELEPHONE RINGS
0:43:40 > 0:43:43Yes, can you send the candidates in, please?
0:43:43 > 0:43:45You can go through to the boardroom now. >
0:43:55 > 0:44:01Well, Ricky, I was quite surprised to hear your description
0:44:01 > 0:44:05of a rather defeatist attitude in going into this task
0:44:05 > 0:44:09and appraising the other team as being full of experts
0:44:09 > 0:44:13and that you classifying yourself as David compared to Goliath.
0:44:13 > 0:44:16David always wins. Well, he didn't win this time.
0:44:18 > 0:44:22Ricky, you went off with Jenna to the vineyard, right?
0:44:22 > 0:44:26- Yes, Lord Sugar.- In the vineyard, cast the plot, if you like,
0:44:26 > 0:44:30for how you wanted this video and website to work.
0:44:30 > 0:44:33Yeah, I decided I wanted to focus on a celebration theme.
0:44:33 > 0:44:36You must've been disappointed when you saw the implementation of it.
0:44:36 > 0:44:39Disappointed, cos there was too much cheesiness in it.
0:44:39 > 0:44:41That's the wording I'll use.
0:44:41 > 0:44:43I did say when the guys went to put the video together
0:44:43 > 0:44:46that I don't mind there being humour in it to give it personality.
0:44:46 > 0:44:48Where does humour come into it here?
0:44:48 > 0:44:50I know you're out there to try and impress me,
0:44:50 > 0:44:53and I also know I might remind you of Sid James,
0:44:53 > 0:44:56but I didn't tell you to make a Carry On Boozing movie.
0:44:56 > 0:44:58I was expecting any one moment in there,
0:44:58 > 0:45:02Kenneth Williams to pop in and say, "Ooh, matre'd!
0:45:02 > 0:45:05"Where's my Grandeur gone? Someone's nicked my Grandeur!"
0:45:05 > 0:45:10I don't know what you were thinking! I don't know what you were thinking.
0:45:10 > 0:45:13Who's responsible for that piece of rubbish there?
0:45:13 > 0:45:16The responsibility on the final product of the advert
0:45:16 > 0:45:18would need to sit with Stephen and Jenna, and, unfortunately,
0:45:18 > 0:45:22I did ask later on in the afternoon, "Is it a cheesy video?"
0:45:22 > 0:45:25Jenna, your wording was, "No, it's not cheesy, Ricky, it's classy."
0:45:25 > 0:45:28- And I disagree. It's not classy in the slightest.- I can sit here,
0:45:28 > 0:45:31I can see it's coming right towards me. I take risk.
0:45:31 > 0:45:32I took a risk on this advert.
0:45:32 > 0:45:36I went with a bit of comedy, it didn't go down well, I'll admit it.
0:45:36 > 0:45:39I thought Stephen was actually with you.
0:45:39 > 0:45:42I was. In Jenna's defence, I have to be honest.
0:45:42 > 0:45:45I'm guessing, in terms of the process here, we have people
0:45:45 > 0:45:48who actually have an input and who actually make decisions.
0:45:48 > 0:45:51You know what? You've had a bad day at the office and made a mistake.
0:45:51 > 0:45:54Then you have people who don't make any decisions or have no input.
0:45:54 > 0:45:57- So in terms... - Who made no decisions, then?
0:45:57 > 0:45:59Very simply, in terms of the task, I think Gabrielle...
0:45:59 > 0:46:02She's sitting here quite quiet, but Gabriella for me is,
0:46:02 > 0:46:05in our team from a contribution point of view, it's lacking.
0:46:05 > 0:46:09I still feel, in Gabrielle's case, we had two elements of our campaign,
0:46:09 > 0:46:11an advertisement and we had a website,
0:46:11 > 0:46:14and I think the website represented the theme and the message we wanted,
0:46:14 > 0:46:16so I'm going to give Gabrielle some credit
0:46:16 > 0:46:19that the feedback on the website is it said, "Quality and heritage",
0:46:19 > 0:46:22what I asked for and what Gabrielle produced.
0:46:22 > 0:46:25- Have you got something to say? - Yes, I do. Thank you.
0:46:25 > 0:46:30First day, there was complete and utter confusion from Stephen
0:46:30 > 0:46:33with what the task was about, what we were doing.
0:46:33 > 0:46:36- Specifics, please. - Specifics, yeah, I'm going to.
0:46:36 > 0:46:39We went to a large supermarket
0:46:39 > 0:46:42and, once we got there, I understood the situation.
0:46:42 > 0:46:46We're not going to see a wine connoisseur in a large supermarket.
0:46:46 > 0:46:51So I sat there and took down ideas on names, design, colours,
0:46:51 > 0:46:53fonts, the best I could in that place.
0:46:53 > 0:46:55We were there for a rather long time
0:46:55 > 0:46:59while Stephen ran around trying to find a wine connoisseur.
0:46:59 > 0:47:02- He spent a lot of time... - Specifics, Gabrielle.- Yes.
0:47:02 > 0:47:05He took a lot of time later on in the afternoon coming up
0:47:05 > 0:47:07with different names to go on the bottle,
0:47:07 > 0:47:10while I sat there getting to grips with what we needed to do.
0:47:10 > 0:47:12- This logo...- That is Gabrielle's.
0:47:12 > 0:47:15- Pardon?- That's Gabrielle's. That was very good input, to be honest.
0:47:15 > 0:47:17That logo. Absolutely.
0:47:17 > 0:47:20I actually said that. But in all honesty, if I on day one said,
0:47:20 > 0:47:23"You know what? I'm going to sit back here and just support,"
0:47:23 > 0:47:25I can tell you for a fact, for an absolute fact,
0:47:25 > 0:47:29what we've produced today would be nowhere near as good as that,
0:47:29 > 0:47:32cos Gabrielle's input would've been minimal. It would've been minimal.
0:47:34 > 0:47:37In your opinion.... your opinion, Stephen,
0:47:37 > 0:47:39having seen the aftermath of what's gone on here,
0:47:39 > 0:47:41where'd all this go wrong?
0:47:41 > 0:47:45Was it the advert was poor, the brand on the bottle was poor
0:47:45 > 0:47:47- or the website was poor? - The advert was poor.
0:47:47 > 0:47:51- Jenna?- Probably the video. They didn't like the video.
0:47:51 > 0:47:54Ricky, you know that I'm going to ask you which two people
0:47:54 > 0:47:57you're going to bring back into this boardroom. Who are they?
0:47:57 > 0:48:01Taking opinions, friendships, personalities to one side,
0:48:01 > 0:48:03I have to look at the facts of this task and why we lost it.
0:48:03 > 0:48:06A lot of it stops down to the advertisement, the label
0:48:06 > 0:48:09and the name, therefore I'm going to be bringing back Jenna...
0:48:09 > 0:48:10and Stephen.
0:48:12 > 0:48:16Right. OK. All right. Gabrielle, there it is.
0:48:16 > 0:48:20He doesn't see you responsible, so you can go off to the house
0:48:20 > 0:48:23- and I'll see you on the next task. - Thank you.
0:48:24 > 0:48:28You three people, perhaps you'll step outside also
0:48:28 > 0:48:32- and I'll call you back in shortly. - ALL: Thank you, Lord Sugar.
0:48:41 > 0:48:43'Jenna is one of these,'
0:48:43 > 0:48:46you know, classic, "I put my hands up, OK, I took a risk.
0:48:46 > 0:48:48"It's a bad advert, I agree it's a bad advert..."
0:48:48 > 0:48:53- She's a good sport who tries terribly hard.- We all work hard.
0:48:53 > 0:48:56It's a £250,000 investment that I'm making here in somebody
0:48:56 > 0:48:58I've got to go into business with.
0:48:58 > 0:49:00Ricky is smart, there's no question of it.
0:49:00 > 0:49:03I don't like the fact that he was making excuses
0:49:03 > 0:49:06about the weakness of his team
0:49:06 > 0:49:08cos the skill set was in the other team.
0:49:08 > 0:49:10Stephen is very articulate in this boardroom,
0:49:10 > 0:49:11but if he's so clever,
0:49:11 > 0:49:14if he's sitting and watching Jenna make a terrible advert,
0:49:14 > 0:49:17- what's to stop him stepping in? - That's a very good point.
0:49:18 > 0:49:20TELEPHONE RINGS
0:49:22 > 0:49:26- 'Can you send the candidates in, please?'- Yes, Lord Sugar.
0:49:26 > 0:49:28Lord Sugar will see you now. >
0:49:42 > 0:49:44Ricky, tell me about this video, then.
0:49:44 > 0:49:49Define to me what your aspirations were when they mentioned
0:49:49 > 0:49:52a bit of humour in it and a bit of comedy in it.
0:49:52 > 0:49:54My aspirations were
0:49:54 > 0:49:57to potentially have the bride given a glass of champagne and her say,
0:49:57 > 0:49:59"I'd rather have English sparkling wine."
0:49:59 > 0:50:01That was what it was supposed to be.
0:50:01 > 0:50:04- I don't think that was deployed in the advertisement.- It clearly wasn't!
0:50:04 > 0:50:07It was a joke the way it was deployed, but you went with
0:50:07 > 0:50:09the humour of, "No, I don't want champagne,
0:50:09 > 0:50:12"I want English sparkling wine," and wanted to make it a bit humorous.
0:50:12 > 0:50:15I said... I took all the ideas that everybody had on board and I said,
0:50:15 > 0:50:17"I'm happy to have a bit of humour in there."
0:50:17 > 0:50:20I said, in no uncertain terms, that I don't want it to be cheesy.
0:50:20 > 0:50:22Can I just support this?
0:50:22 > 0:50:24"Ricky pushing quality with a clear brief,
0:50:24 > 0:50:27"concerned that Jenna and Steve should not have
0:50:27 > 0:50:30"a gimmicky or cheesy advertisement."
0:50:30 > 0:50:32This video is going to be either love it or hate it.
0:50:32 > 0:50:34I took risks in business - I'm a risk-taker,
0:50:34 > 0:50:36I took it and I made a mistake.
0:50:36 > 0:50:38Not a mistake - that's an understatement, Jenna.
0:50:38 > 0:50:41It was appalling. Obviously, Stephen was there with me, but no-one said,
0:50:41 > 0:50:46"No, we're not doing that. No, we don't like it." Nothing.
0:50:46 > 0:50:49But I did say to you over the phone not gimmicky, not cheesy and at no point...
0:50:49 > 0:50:52It sounds like either you haven't listened or you've let her
0:50:52 > 0:50:54run with her idea with no input. That's how it sounds.
0:50:54 > 0:50:58Is it my job to challenge? You were given the opportunity to turn it down or not!
0:50:58 > 0:51:01We're four professionals and can't be in two places at once.
0:51:01 > 0:51:03I need to have faith in the people that are working with me.
0:51:03 > 0:51:05OK, OK.
0:51:05 > 0:51:10What is upsetting here is that you quite rightly said,
0:51:10 > 0:51:13"Right, I want all quality. Quality, quality, quality,"
0:51:13 > 0:51:15and then you didn't actually finish it off
0:51:15 > 0:51:17by going there and making sure it happened.
0:51:17 > 0:51:19Yeah.
0:51:19 > 0:51:21Did you not think that the video
0:51:21 > 0:51:24was going to be the most important thing in this project?
0:51:24 > 0:51:27I did think the video was going to be hugely important,
0:51:27 > 0:51:31but I also felt the website would be hugely important being a multimedia campaign.
0:51:31 > 0:51:36Mm. I've got to start making a decision now
0:51:36 > 0:51:40on which one of you is leaving the process today.
0:51:40 > 0:51:42I mean, here we are in the ninth week,
0:51:42 > 0:51:44Jenna, you've been in the losing team five times.
0:51:44 > 0:51:48This is the second time you've been in the final three.
0:51:48 > 0:51:51Perhaps you'd like to explain to me why I shouldn't fire you.
0:51:51 > 0:51:54The reason why I don't think you should fire me, Lord Sugar, is
0:51:54 > 0:51:57I don't shy away from anything. I made a silly mistake in this task,
0:51:57 > 0:52:00which I hope that I can learn from it and not make that mistake again,
0:52:00 > 0:52:03and prove to you that I am a valid candidate to be in the final.
0:52:03 > 0:52:06If you were in my position here, who would you say has got to go out of these three?
0:52:06 > 0:52:08If I was in your position, Lord Sugar,
0:52:08 > 0:52:11you'd have to probably go with Stephen, I'm afraid.
0:52:11 > 0:52:15So, Stephen, um, first time you've been in this final three.
0:52:15 > 0:52:18Perhaps you can explain to me why you shouldn't be fired today.
0:52:18 > 0:52:22I won six out of eight tasks and that hasn't happened by coincidence. I had some input.
0:52:22 > 0:52:24As a project manager, I also delivered a victory
0:52:24 > 0:52:27and all I can say to you, if I was project manager again,
0:52:27 > 0:52:30I'd definitely deliver another victory and most importantly...
0:52:30 > 0:52:32- Definitely, yeah?- Definitely. I'd actually put my...
0:52:32 > 0:52:35Well, I'd put anything that I have on me right now on that.
0:52:35 > 0:52:37- So who should go for today, then? - Um, it's...
0:52:37 > 0:52:40It's a difficult one, but the ideas that were taken on board,
0:52:40 > 0:52:44the direction we had... I would have to go with Ricky.
0:52:44 > 0:52:45Ricky, the same question for you.
0:52:45 > 0:52:49- This is the second time you've been project manager...- Yes, Lord Sugar.
0:52:49 > 0:52:53..and the second time you've lost. You didn't bring your people into a win last time.
0:52:53 > 0:52:57Unfortunately not, no. In the last time, we were up against Stephen's men from the gym industry.
0:52:57 > 0:53:01It's his industry. This time, I was up against somebody from the wine and website industry.
0:53:01 > 0:53:04- Did you make an excuse again? - I'm not. The point I'd like to make
0:53:04 > 0:53:07is I'm not afraid of people regardless of their background.
0:53:07 > 0:53:11I'll take myself out of my comfort zone and I'll do the best that I can possibly can.
0:53:11 > 0:53:13I think, Stephen, you have lost the least out of all of us -
0:53:13 > 0:53:15this is the first time in the boardroom.
0:53:15 > 0:53:19I put that down to how you deflect accountability on every occasion.
0:53:19 > 0:53:22- That's a huge point.- Just highlight your own strengths, Ricky.- Well, no.
0:53:22 > 0:53:24It's my point at the moment, so you had your chance to speak.
0:53:24 > 0:53:28- But...- With the lessons I've learnt from yourself, Nick and Karren,
0:53:28 > 0:53:30I feel like I'm a much more stronger person now
0:53:30 > 0:53:32and the business plan I've got is so exciting.
0:53:32 > 0:53:34I've got so many ideas going into that -
0:53:34 > 0:53:38- it's going to make money and I'd love to be on that journey with you.- Hmm.
0:53:40 > 0:53:42Stephen? Um...
0:53:45 > 0:53:48When you're in this boardroom...
0:53:48 > 0:53:51I think you could talk the hind legs off a donkey.
0:53:51 > 0:53:53It's like butter wouldn't melt in your mouth
0:53:53 > 0:53:56and you've always got the right answer for everything.
0:53:56 > 0:54:01Ricky, I think, you know, there were big mistakes made here.
0:54:01 > 0:54:04I think that, um, whether you like it or not,
0:54:04 > 0:54:09I see it as a defeatist attitude that you entered this task -
0:54:09 > 0:54:12David and Goliath and all that type of stuff -
0:54:12 > 0:54:16because I don't think the product had anything to do with it.
0:54:16 > 0:54:19I think the fact of the matter is it could have been any product.
0:54:19 > 0:54:22- That was bad project management on this occasion.- Sorry, Lord Sugar.
0:54:22 > 0:54:25And, Jenna, yeah, well, you work hard,
0:54:25 > 0:54:31you take sole responsibility for the disastrous video that we have on this occasion here.
0:54:31 > 0:54:36It's... It's not just the disastrous video that worries me, OK?
0:54:36 > 0:54:39Everybody can make a mistake. I'll tell you what worries me -
0:54:39 > 0:54:44you didn't realise that this was a high-quality product
0:54:44 > 0:54:49and you should not have been making a humorous video in the beginning.
0:54:49 > 0:54:52Ricky, I don't know why
0:54:52 > 0:54:55- you didn't go to the filming, OK?- Yes, Lord Sugar.
0:54:55 > 0:55:02In my opinion, I think that is the real big error on this task.
0:55:05 > 0:55:07But...
0:55:08 > 0:55:13..it is with regret that I'm going to have to say, despite all the hard work...
0:55:16 > 0:55:19..that...
0:55:19 > 0:55:24- Jenna, I'm sending you home - you're fired.- Thank you, Lord Sugar.
0:55:32 > 0:55:34'Stephen...'
0:55:34 > 0:55:37you are this close to going outside that door,
0:55:37 > 0:55:40but you did say, "Give me a chance."
0:55:40 > 0:55:45Well, I'm going to tell you what - you've thrown the gauntlet down.
0:55:45 > 0:55:48You are the project manager next and I expect you to win. OK?
0:55:48 > 0:55:50You don't even know what the task is.
0:55:50 > 0:55:53- You are the project manager on the next task.- I understand.
0:55:53 > 0:55:54OK, the pair of you, back to the house.
0:55:54 > 0:55:56- Thank you. - Thank you, Lord Sugar.
0:56:20 > 0:56:23I think I would've made Lord Sugar a great business partner.
0:56:23 > 0:56:25I think he has missed out, but it has made me
0:56:25 > 0:56:29more determined to go ahead with my business idea and do it on my own.
0:56:29 > 0:56:31I am going to be successful
0:56:31 > 0:56:34and hopefully he may see that he did make a mistake firing me.
0:56:37 > 0:56:39Ricky's lost two out of two as a project manager
0:56:39 > 0:56:42and I think that might be... might count against him.
0:56:42 > 0:56:46I wouldn't be surprised if either Ricky or Jenna might go as well.
0:56:49 > 0:56:51I think Stephen has gone.
0:56:51 > 0:56:55I think he's run his course on being a good speaker.
0:56:55 > 0:56:59He's actually got nothing to back himself up in this case.
0:56:59 > 0:57:01CHEERING How are you doing, guys?
0:57:01 > 0:57:03- Jenna's gone.- Welcome back. Are you all right?
0:57:03 > 0:57:06- Well done. What happened?- I'm going to be honest - at one second,
0:57:06 > 0:57:10I thought Steve was about to get the chop, then I thought I was going to get the job.
0:57:10 > 0:57:14I made a bet with Lord Sugar and I said, "I bet you I'm project manager and I bet you I win,"
0:57:14 > 0:57:19and he took the bet, so I'm PM next time. Very tough boardroom.
0:57:23 > 0:57:27In the fight for Lord Sugar's quarter-million-pound investment,
0:57:27 > 0:57:29seven candidates remain.
0:57:33 > 0:57:36Next time...
0:57:36 > 0:57:41You've got to negotiate best discounts for a daily-deal website.
0:57:41 > 0:57:44- 50% discount.- I wouldn't even give you 10%.- No takers...
0:57:44 > 0:57:46I can't run a business like this.
0:57:46 > 0:57:48We apologise for not coming here with a plan.
0:57:48 > 0:57:52We need to get the contract signed in the next four minutes.
0:57:52 > 0:57:55- ..tight deadlines...- You don't have to teach me how to suck eggs.
0:57:55 > 0:57:57- I know I know to ask all that, I'm in a rush.- Bloody hell.
0:57:57 > 0:58:01- Did you understand what this task was about?- ..and one tough customer.
0:58:01 > 0:58:04Sickening, that is to me. You're fired.
0:58:11 > 0:58:15Subtitles by Red Bee Media Ltd