0:00:02 > 0:00:04This is an unbelievable opportunity.
0:00:05 > 0:00:09Lord Sugar is in the market for a brand-new business partner.
0:00:10 > 0:00:16This process is not about a job. It's about me ploughing £250,000 into a business.
0:00:16 > 0:00:20Trust me. There are people in this room that are hungry for this deal.
0:00:21 > 0:00:27Here to do battle for his backing, 16 ambitious entrepreneurs.
0:00:27 > 0:00:31You told me you can do things, you lot. You can't.
0:00:31 > 0:00:33You're all a bloody waste of space!
0:00:33 > 0:00:39At stake, a quarter-million-pound investment
0:00:39 > 0:00:43and a 50/50 partnership with a business icon.
0:00:43 > 0:00:47I believe actions speak louder than words.
0:00:47 > 0:00:50This is rubbish. This idea is rubbish.
0:00:50 > 0:00:53- Get the gear. - It's a deal worth fighting for.
0:00:53 > 0:00:56Jason, will you be quiet, you silly shit!
0:00:56 > 0:00:5916 potential business partners.
0:00:59 > 0:01:01Caravan, caravan!
0:01:01 > 0:01:03SCREAMING Hold me tight.
0:01:03 > 0:01:06- Get in!- Well done.
0:01:06 > 0:01:0812 tough weeks.
0:01:08 > 0:01:11- You can't change a project manager. - No.- You can.
0:01:11 > 0:01:14- I'm really worried. - One life-changing opportunity.
0:01:14 > 0:01:19You're fired. You're fired. I don't want to see your face any more. You're fired.
0:01:29 > 0:01:31Previously on The Apprentice...
0:01:31 > 0:01:35Your task this week is to come up with your own ready meal.
0:01:35 > 0:01:38Alex invented a Welsh character for kids.
0:01:38 > 0:01:42I love Popty Ping. I've got Popty there on a gondola. Italian, innit?
0:01:42 > 0:01:46- But in the food fight...- What does it tell you about geography?- Nothing.
0:01:46 > 0:01:50- ..Myles made mincemeat of Alex's idea.- I would be proud to show that.
0:01:50 > 0:01:54And his Deadly Dinners left retailers running scared.
0:01:54 > 0:01:57You've put me off totally with the packaging.
0:01:57 > 0:02:02- Neil cooked up a brand that packed punch...- That looks great!
0:02:02 > 0:02:06- ..but fell flat on flavour. - There's no pow in Oh My Pow!
0:02:06 > 0:02:10- In the boardroom... - They believed Neil when he said he would improve the recipe.
0:02:10 > 0:02:13- ..Neil's meal was dish of the day. - Well done.
0:02:13 > 0:02:19- On the losing team...- "Tend not to tout things around with skulls." Parents wouldn't buy it.
0:02:19 > 0:02:24- ..Myles got a roasting.- On my own, that's the best I came up with.
0:02:24 > 0:02:30- Leah bit back.- You're asking what I've done. What has Myles done? I've outperformed Myles on every task.
0:02:30 > 0:02:33But Alex's half-baked ideas...
0:02:33 > 0:02:37- You have a bit of a grasshopper brain.- ..left him facing the chop.
0:02:37 > 0:02:40You need to stick to what you know. You're fired.
0:02:40 > 0:02:43And he became the tenth casualty of the boardroom.
0:02:43 > 0:02:46Now six remain
0:02:46 > 0:02:50to fight for the chance to become Lord Sugar's business partner.
0:03:02 > 0:03:046.30am.
0:03:04 > 0:03:07PHONE RINGS
0:03:12 > 0:03:16- Hello?- 'Good morning. This is Lord Sugar's office.
0:03:16 > 0:03:22'Please gather everyone in the sitting room immediately. Lord Sugar has a message for you.'
0:03:22 > 0:03:27- Guys, sitting room now! - Sitting room?- Sitting room now.
0:03:28 > 0:03:32- We've got to go to the sitting room now.- Now?- The sitting room?
0:03:32 > 0:03:34- Morning.- Morning.
0:03:35 > 0:03:38Jordan's just putting his sarong on.
0:03:38 > 0:03:40He's not. Come on!
0:03:40 > 0:03:42It's not a sarong, it's a kikoi.
0:03:42 > 0:03:44Oh, it's such a nice sarong!
0:03:47 > 0:03:51Good morning. I'm sorry to get you out of bed so early.
0:03:51 > 0:03:55You need an early start because you've got a lot on in the next couple of days.
0:03:55 > 0:04:01I can't be with you today because I've had to go off on a foreign business trip.
0:04:01 > 0:04:04But I'd like to say well done to you all for getting so far.
0:04:04 > 0:04:08There's only six of you left and it'll be in two weeks' time
0:04:08 > 0:04:12I will be deciding which one of you will be my business partner.
0:04:12 > 0:04:16And this task is all about seeing what you're made of.
0:04:16 > 0:04:21I want to see if you can grow a business from scratch in 48 hours.
0:04:21 > 0:04:25You go off and buy some stock for a stall that I've arranged for you.
0:04:25 > 0:04:31On the second day, you're going to take all of your accumulated assets and you're going to stock out a shop
0:04:31 > 0:04:36and at the end of the two days I will be judging who is the winner
0:04:36 > 0:04:40by the team that has accumulated the biggest amount of assets.
0:04:40 > 0:04:44And in the losing team, one of you will be fired.
0:04:44 > 0:04:47I'll mix the teams up a bit and make it a bit interesting.
0:04:47 > 0:04:50It's going to be boys versus girls.
0:04:50 > 0:04:53We're back to where we were in Week One.
0:04:53 > 0:04:59So, get off to work and I'll see you in a couple of days' time back in the boardroom.
0:04:59 > 0:05:02Good luck, guys.
0:05:02 > 0:05:08Starting with £150, both teams have two days to grow a business.
0:05:10 > 0:05:15Today, they must trade from stalls in an East London market,
0:05:15 > 0:05:20then buy more of what sells best before opening shops tomorrow.
0:05:21 > 0:05:24What do you think about the teams?
0:05:24 > 0:05:30- I'm delighted in the sense of I think we've got a much stronger team. We need to smash this.- Yeah.
0:05:30 > 0:05:35We have so totally something to prove to those stupid boys. They've got Myles - boring!
0:05:35 > 0:05:40If we're on a market stall, shall we dress down? We'll be too smart if we're not careful.
0:05:40 > 0:05:43Jordan hasn't really sold that much.
0:05:43 > 0:05:48I think we definitely dress down today and maybe even tomorrow depending on the location.
0:05:48 > 0:05:51And Neil is really, like, strong.
0:05:51 > 0:05:54Will we wear smart jeans and a shirt?
0:05:54 > 0:05:56But sales, we're stronger.
0:05:57 > 0:06:01Before leaving, both teams need a boss.
0:06:03 > 0:06:06In terms of PM, I'd love a crack at this one.
0:06:06 > 0:06:10There's logistics involved and it's a real sales-focused task.
0:06:10 > 0:06:14We're a great team, particularly me and you, Neil, on the sales side.
0:06:14 > 0:06:19I'd like to be PM as well. I'd like you to be focusing on sales, so I can focus on strategy and numbers.
0:06:19 > 0:06:24- How do you feel, Neil? - In terms of project manager, I'd say give Myles a shot at doing it.
0:06:24 > 0:06:26OK, cool.
0:06:26 > 0:06:32I'd like to be project manager. It'll be about selecting the right product and selling it for the right price.
0:06:32 > 0:06:34I'd also like to be project manager.
0:06:34 > 0:06:41- Competing to run the girls...- This is a perfect task for me with regard to my background and what I do.
0:06:41 > 0:06:45- ..Leah and Luisa.- Obviously, I have three retail businesses.
0:06:45 > 0:06:51- I think you're perfectly capable, Leah, but my gut is saying Luisa. I just want us to win.- OK.
0:06:51 > 0:06:55The girls are back together, led by Luisa. She was picked as PM.
0:06:55 > 0:06:59She started a retail business and that's what this task is all about.
0:06:59 > 0:07:02She should, as they say, smash it.
0:07:02 > 0:07:05Leggings, tights, flat caps, massive. I love a hat.
0:07:05 > 0:07:08Next, work out what to sell.
0:07:08 > 0:07:15- I think this is really on trend. - I really agree.- Shall we go for fashion?- I think fashion, yeah.
0:07:15 > 0:07:19Is there any gut feeling at the moment in terms of stock?
0:07:19 > 0:07:22- Carefully considering their options...- Um...
0:07:22 > 0:07:24..the boys.
0:07:24 > 0:07:29We need something that's going to make some money, then we need other things that will then sell.
0:07:29 > 0:07:32JORDAN: We can get greeting cards.
0:07:32 > 0:07:36I'm kind of not sure about cards, but it's, um...
0:07:36 > 0:07:39Teapots are cool, though.
0:07:39 > 0:07:40Yeah...
0:07:40 > 0:07:44The boys have spent so much time this morning talking
0:07:44 > 0:07:46and dithering and debating.
0:07:46 > 0:07:52They've got no strategy at all about what they'll stock, what they'll buy and who they'll sell to.
0:07:52 > 0:07:55- If we get something that doesn't sell...- We've had it.
0:07:55 > 0:07:58Me and Leah will go and look at stock.
0:07:58 > 0:08:04You go and check out Shoreditch, look at what are other people selling, what's the vibe like.
0:08:04 > 0:08:06- Everybody happy?- Happy.- Cool.
0:08:07 > 0:08:10Fixed on flogging fashion,
0:08:10 > 0:08:13the girls hit the road.
0:08:13 > 0:08:19- We'll go for quantity. Quantity, quantity, quantity. The "stack 'em high, sell it cheap" theory.- Yeah.
0:08:21 > 0:08:24Spitalfields Market,
0:08:24 > 0:08:27hosting stallholders for over 200 years.
0:08:29 > 0:08:32Today, base for both teams' businesses.
0:08:32 > 0:08:36- How much are your beanie hats usually?- £8.- £8?- Yeah.
0:08:36 > 0:08:38With a head start on the boys...
0:08:38 > 0:08:43- What's the most expensive hat you sell?- ..Francesca checks out the competition.
0:08:43 > 0:08:46- £35 is the top on bowlers.- Yeah.
0:08:46 > 0:08:51- How much do you sell those for? - A tenner.- Is that all? They look really good.- Thank you.
0:08:53 > 0:08:56Still stuck on what to stock...
0:08:56 > 0:08:58Have you guys made a decision?
0:08:58 > 0:09:01- Myles?- ..the boys.
0:09:02 > 0:09:07Um... If you just give us a couple of minutes, we'll make the decision.
0:09:07 > 0:09:09Thank you, Karren.
0:09:09 > 0:09:15'Myles has been a bit indecisive. I think at this late stage he's scared to put his neck on the line.'
0:09:15 > 0:09:18The biggest mistake so far is making Myles PM instead of me.
0:09:18 > 0:09:21- Homeware, yeah?- I'm happy with that.
0:09:21 > 0:09:25- Neil?- Yeah, I'm happy with that. - We're going to go with homeware.
0:09:25 > 0:09:27Let's get on the road.
0:09:33 > 0:09:38I think we just need to get maybe two or three products now,
0:09:38 > 0:09:40see what sells and go back.
0:09:40 > 0:09:41Yeah.
0:09:47 > 0:09:49Mid-morning.
0:09:49 > 0:09:52What are your best-selling lines of hats?
0:09:52 > 0:09:54Stocking up their fashion business...
0:09:54 > 0:09:59A sort of East London vibe... We were thinking of the tweed flat cap.
0:09:59 > 0:10:02..Luisa gets a head for low-cost hats.
0:10:02 > 0:10:07- Beanie hats are really in.- Are they? I think they were more 1998.
0:10:07 > 0:10:11- That's quite nice. Do you sell a lot of these?- Yeah.
0:10:11 > 0:10:14I look like roadkill!
0:10:14 > 0:10:21The strategy the team has settled on is high volume, low cost, shift as much as we possibly can.
0:10:21 > 0:10:25- So, these would be sort of current, on trend?- Yeah.
0:10:25 > 0:10:30They want to be in and out of these wholesalers all day, re-stocking.
0:10:30 > 0:10:35- There is 86.- Hopefully, we'll see you later.- I'm sure we will.
0:10:39 > 0:10:41East London.
0:10:41 > 0:10:45Still to start buying, Neil and Myles.
0:10:45 > 0:10:48We're looking to maybe glean a few interesting pieces.
0:10:48 > 0:10:52On hand, a range of high-end homewares.
0:10:52 > 0:10:55Most of my ceramics are gift market, aimed at.
0:10:55 > 0:10:59For Spitalfields Market, what do you think would be the best-sellers?
0:10:59 > 0:11:05- The ceramic notepad definitely, the butter dish definitely. - What was the retail?- They're 25.
0:11:05 > 0:11:08If I'm honest, I think it's quite expensive.
0:11:08 > 0:11:13- What sort of price would you be able to do for us? - I'm saying to you 11.50 for those.
0:11:17 > 0:11:19For the girls...
0:11:19 > 0:11:23- Hello.- Oh, this looks nice! - ..stall selected.
0:11:23 > 0:11:27I think I've bagged us the best stand away from the other hat stands.
0:11:27 > 0:11:30I haven't seen any leggings or any tights.
0:11:30 > 0:11:32Next job, price the products.
0:11:32 > 0:11:34This is gorgeous.
0:11:34 > 0:11:38I found a lady selling them for £10. What did you get it for?
0:11:38 > 0:11:41- For £2 each. - - She's selling them for a tenner. - Great. OK.
0:11:41 > 0:11:45We've gone for the wholesalers that we know are a bit cheaper,
0:11:45 > 0:11:51so we can have competitive prices. I'm glad we didn't go for the top-end stuff. What we chose will work well.
0:11:51 > 0:11:54PHONE RINGS
0:11:54 > 0:12:00- How are you doing? - Yeah, OK, really good. We've bought £108-worth of stuff.
0:12:00 > 0:12:05We've got... What have we got? ..16 items to sell in total that we're really happy with.
0:12:05 > 0:12:06Right.
0:12:06 > 0:12:10'My big fear at the moment is they've got 16 products.'
0:12:10 > 0:12:14I think the price points are a bit high for the products we're selling.
0:12:14 > 0:12:20We'll have to get some relatively affluent customers who'll want to spend £20 on a ceramic rubber glove.
0:12:20 > 0:12:25- Hello.- Hi.- Zena?- Nice to meet you. - I'm Jordan. Lovely to meet you too.
0:12:25 > 0:12:30- Time to check out some cheaper products.- I've got lots of greeting cards. I do packs of ten.
0:12:30 > 0:12:36- They're 2.50 retail.- OK. - And that's 1.10 wholesale... Thank you very much. That's perfect.
0:12:36 > 0:12:39Setting out ceramics at Spitalfields...
0:12:39 > 0:12:42You come up with something artistic. I'll do the display.
0:12:42 > 0:12:49- ..Neil and project manager Myles. - I think we can use these in the display.- We haven't got a lot.
0:12:49 > 0:12:55Neil and Myles have gone for very high-end, expensive products and they've only got 16 of them.
0:12:55 > 0:13:00They've got a great big stall and a couple of bits floating around. It doesn't look great.
0:13:00 > 0:13:03We've got some fantastic presents, earthenware glaze.
0:13:03 > 0:13:08- No-one's looking at it.- It wouldn't entice me over to have a look.
0:13:08 > 0:13:10They don't really want to know.
0:13:10 > 0:13:12Midday.
0:13:14 > 0:13:16We have lovely caps and beanie hats.
0:13:16 > 0:13:19Bowling over buyers with low-cost hats...
0:13:19 > 0:13:22We have got some great items for you.
0:13:22 > 0:13:2312.50 then, please.
0:13:23 > 0:13:26- Thank you.- ..the girls.
0:13:26 > 0:13:30- Thank you.- You can see how stunning you now look.
0:13:30 > 0:13:33- Oh, yeah, the hat. - It's lovely.- Lovely.
0:13:33 > 0:13:36Hello, mate. Some gift ideas in ceramic?
0:13:37 > 0:13:39Can I interest you in our ceramics?
0:13:39 > 0:13:42I think we'll struggle with this.
0:13:43 > 0:13:46The never-ending notepad.
0:13:46 > 0:13:49- Lovely for the side at home. - Do you like them?- No.
0:13:49 > 0:13:53Ceramics. Ceramic tiles, so you can keep soaps in them.
0:13:53 > 0:13:57- Come on, guys, a wonderful gift. Are you sure?- Yeah.
0:13:57 > 0:13:59A bit of fun ceramic here.
0:13:59 > 0:14:01Can I interest you in one of those?
0:14:01 > 0:14:05- I'll let you have one for 15 quid. - I don't think I would, no.
0:14:05 > 0:14:08With ceramics slow to sell...
0:14:09 > 0:14:13..a plan to target traders from Jordan.
0:14:13 > 0:14:19There's a card shop over there. I wonder if I could go and try and sell him 100 cards?
0:14:19 > 0:14:24I'm doing a recce of the area to see if there's any other shops that we could sell cards to.
0:14:24 > 0:14:26I'd like to shift them in volume.
0:14:26 > 0:14:28Hello, madam. I love your cards.
0:14:28 > 0:14:32I hope to persuade someone to take 50 or 100, then I'll pick them up.
0:14:32 > 0:14:38I've got some cards. I'm representing a local designer. Are you interested at all in having a look?
0:14:38 > 0:14:44- We don't really have room for other people's cards.- That's a shame. Thank you anyway.- Thank you.
0:14:45 > 0:14:51- Ten of them, ten of those ones. - Five different, yeah?- Five different ones. Is that cool?- Yeah.
0:14:51 > 0:14:55- So, £80.- £80, OK.- Good man. Thank you very much.
0:14:57 > 0:15:01Order agreed, it's off to get the goods.
0:15:01 > 0:15:04Quick update. I sold 50 cards at £80.
0:15:04 > 0:15:06- Legend.- Well done.
0:15:06 > 0:15:09There's a £25 profit. At least it keeps us ticking over.
0:15:09 > 0:15:13- OK.- Right. We need to seriously... - It's 25 quid, isn't it?
0:15:15 > 0:15:21- Can I interest you in a beanie hat? - Our beanies are only £6.- We also have these really funky leggings.
0:15:21 > 0:15:23Mid-afternoon.
0:15:23 > 0:15:27- There you are, sir. - With profits piling up...- Thank you.
0:15:27 > 0:15:30- Fran, you're going to have to go and re-stock.- Yeah.
0:15:30 > 0:15:32..time to expand the business.
0:15:35 > 0:15:39We may as well invest the money we have into more stock, so it sells.
0:15:39 > 0:15:45Lord Sugar has always said on this reinvestment task, "Smell what sells," then go and buy some more.
0:15:45 > 0:15:49Go back to the hat place where we went this morning.
0:15:49 > 0:15:52- Right. - Get the black and white headbands.
0:15:52 > 0:15:54Yeah. Fran, go, go, go!
0:15:54 > 0:15:59"More, please, Francesca." They've got their strategy and it seems to be working.
0:15:59 > 0:16:03- There you go. That's £10, please. - Thank you.- Thank you very much.
0:16:03 > 0:16:06Back to pick up a pack of cards for his trade deal...
0:16:07 > 0:16:09..Jordan.
0:16:09 > 0:16:14- I'm doing a quick re-stock.- OK. - I'm hoping since I'm buying slightly more, we could do a small deal?
0:16:14 > 0:16:18- I can't really do anything on the price.- That's OK. I mean...
0:16:18 > 0:16:23- But you want 50?- I want 50, yeah. For 88, that would work out as.- OK.
0:16:25 > 0:16:27- Bye-bye.- Bye!
0:16:28 > 0:16:305pm.
0:16:30 > 0:16:35- Can I have five of these?- While Francesca does a rapid re-stock...
0:16:35 > 0:16:37- Do you like this one?- No.
0:16:37 > 0:16:41Five, five and four of these... There you go.
0:16:41 > 0:16:45- Hello, madam.- ..back at the stall...
0:16:45 > 0:16:48- Funky leggings? - It's not quite my style.
0:16:48 > 0:16:51- ..sales fall flat. - Funky leggings, Leah.
0:16:51 > 0:16:55Look at the state of us!
0:16:55 > 0:16:57At the boys' stall...
0:16:57 > 0:17:01- Would you like one of these?- Yes. - Which one would you like? This one?
0:17:01 > 0:17:04- It's different? - No, they're all the same.
0:17:04 > 0:17:10- ..interest in pricey ceramics picks up.- Yellow rubber glove, quite iconic, really unique.
0:17:10 > 0:17:13Really, really different. That's for you. £15.
0:17:13 > 0:17:16- Great. I'll just write you out a receipt.- Lovely.
0:17:16 > 0:17:20£30 for the two? I can't do any lower than that.
0:17:20 > 0:17:22- Go on then.- Thank you very much.
0:17:22 > 0:17:25- When they sell, they sell. - It's big money when they go.
0:17:25 > 0:17:29- Two for 32.- Two for 30. - You've got a deal, madam.
0:17:29 > 0:17:33- We need more notepads and more butter dishes.- That's what sells.
0:17:33 > 0:17:36PHONE RINGS
0:17:36 > 0:17:39- Jordan, how are you doing? - Not too bad. What was up?
0:17:39 > 0:17:43We need to go back and get some more butter dishes and notepads.
0:17:43 > 0:17:47- We need to have that tonight. - We can't, guys.
0:17:47 > 0:17:52I've just got back from the card place, so I'm about to go in and make the sales of the cards.
0:17:52 > 0:17:56- That's taken a long time for the 25 quid then.- Yeah.
0:17:56 > 0:17:59- All right, mate.- All right. Bye.
0:17:59 > 0:18:04- What is he doing? - He's on a crap deal for 25 quid. - But how long has he been gone?
0:18:08 > 0:18:097pm.
0:18:11 > 0:18:15- Oh!- Hello!- Last instalment. - Oh, well done.
0:18:15 > 0:18:18Brilliant. That's gorgeous. Oh, my goodness!
0:18:18 > 0:18:21- Francesca, isn't that gorgeous? - Thank you.
0:18:21 > 0:18:25I have your cards. Thank you for your business. Have a good day.
0:18:25 > 0:18:28- There we go.- Thank you so much. Enjoy your evening.
0:18:28 > 0:18:32It's been hard selling products that people didn't really want to buy.
0:18:32 > 0:18:37We've sold quite a lot of stock in terms of just getting people to the stall.
0:18:37 > 0:18:39Myles has panicked a little bit today.
0:18:39 > 0:18:43I've focused on selling. I've sold more than anyone else by a mile.
0:18:43 > 0:18:48- We've sold all the notebooks, all the butter dishes.- Five butter dishes.
0:18:48 > 0:18:50- And what isn't selling...- Yeah.
0:18:52 > 0:18:54- Can you do them both for 20?- Go on.
0:18:54 > 0:18:57We've really shifted in bulk today,
0:18:57 > 0:18:59but I have concerns about our stock.
0:18:59 > 0:19:04We have a lot of low-priced items not generating massive revenue.
0:19:04 > 0:19:07- Bye. Thanks!- Market trading over...
0:19:07 > 0:19:09That's a nice little sale at the end of the day.
0:19:09 > 0:19:13We'll start again tomorrow in our shop. We've upgraded!
0:19:22 > 0:19:248.30am.
0:19:26 > 0:19:28- Morning.- A big day today.- Yeah.
0:19:28 > 0:19:31Assets assessed...
0:19:31 > 0:19:33We had a really good day yesterday.
0:19:33 > 0:19:37..today, both teams must set up shop.
0:19:37 > 0:19:40Two products sell - the notepad and the butter dish.
0:19:40 > 0:19:43Yeah. I think we need to introduce a new line.
0:19:43 > 0:19:48I think we go with candles. Jordan, you'll go off right now to the candle supplier.
0:19:48 > 0:19:54- I would buy not the minimum amount, but an amount so we can see if it shifts.- Yeah.
0:19:54 > 0:19:59The hats and the scarves you bought yesterday were a great money-maker.
0:19:59 > 0:20:04- They might be more of a hard sell in this location. - We need more expensive items.
0:20:04 > 0:20:06Yeah.
0:20:12 > 0:20:1510am, Shoreditch.
0:20:15 > 0:20:18Constructed from shipping containers...
0:20:19 > 0:20:23..for both teams, a pop-up mall.
0:20:24 > 0:20:26At one end...
0:20:26 > 0:20:29- Here it is.- ..branded by the boys...
0:20:29 > 0:20:32Casa Unique. Let's get set up, yeah?
0:20:32 > 0:20:37- At the other...- Oh, look at our shop!- ..the girls' boutique.
0:20:37 > 0:20:40Hats this side, clothing this side.
0:20:40 > 0:20:45- People buy the display. - As long as it's visually appealing.
0:20:45 > 0:20:48I think we've got enough to fill it.
0:20:50 > 0:20:55- At Casa Unique...- We need all the stuff out, so it looks like we've got more stock than we had.
0:20:57 > 0:21:01..setting out their stock, Neil and Myles.
0:21:02 > 0:21:05- Why don't you just unpack stuff? - Yeah, I have done.
0:21:05 > 0:21:08This whole business model is about passing trade.
0:21:08 > 0:21:13What can you entice the customer to buy as a one-off purchase?
0:21:13 > 0:21:19The boys' stock looks completely lost, so unenticing. If you walked past, you wouldn't want to go in it.
0:21:19 > 0:21:21That's...that's better.
0:21:28 > 0:21:34- I'm Jordan.- While Jordan makes a beeline to buy candles...- I like these. What are the prices on these?
0:21:34 > 0:21:41- ..hunting out top-end stock for the girls...- Pixie Lott wore this and this one last week.- OK.
0:21:41 > 0:21:42..Francesca.
0:21:42 > 0:21:45Could I get these at, like, 25 each?
0:21:45 > 0:21:49- I could do them for, like, 27. I couldn't really go that much lower.- OK.
0:21:49 > 0:21:52'We need a high quality item with a bit of style.'
0:21:52 > 0:21:58In a shop, people want something different. If you can get it in the market, why would you go to a shop?
0:21:58 > 0:22:03'Hopefully, we can sell these, come back and get a few more cos they're really fashionable.'
0:22:03 > 0:22:06- Thank you.- Thank you. Brilliant.
0:22:07 > 0:22:10- We've actually got all our products out.- Yeah.
0:22:10 > 0:22:15- I don't think the shop looks brilliant, does it?- It looks awful. - We need to get creative.
0:22:20 > 0:22:25- I don't think it looks that bad like that.- You also want someone to be able to walk in the shop.- Why?
0:22:25 > 0:22:29- I'm tempted to use this as well. - What for?
0:22:33 > 0:22:35See how it looks.
0:22:35 > 0:22:40Turn these round a bit. Have a product range on that, so people see it that way.
0:22:40 > 0:22:45Myles, if I'm coming that way, I can see it now quite clearly.
0:22:46 > 0:22:48Look how tiny our stand looks!
0:22:49 > 0:22:52At the girls' shop...
0:22:52 > 0:22:56- Show us what you've got.- Have you got it on?- You've got it on!
0:22:56 > 0:22:59..designer dresses modelled by Francesca.
0:22:59 > 0:23:02- Oh, so cute!- Lovely.
0:23:02 > 0:23:06- Really nice.- That is very like... round here style.
0:23:06 > 0:23:07You look marvellous, Fran.
0:23:07 > 0:23:10- So, I spent £105 with her.- Cool.
0:23:10 > 0:23:15- The recommended retail price she says is 65.- That's bloody amazing!
0:23:17 > 0:23:2011am.
0:23:20 > 0:23:23- Yeah, do you want that for a tenner? - Opening time.
0:23:23 > 0:23:25There you go. Thank you very much.
0:23:25 > 0:23:28Already warming up...
0:23:28 > 0:23:31That's really lovely with your hair colour.
0:23:31 > 0:23:33..sales in hats and scarves.
0:23:33 > 0:23:36- Nice look, isn't it?- Yes...
0:23:36 > 0:23:39That's £15. Thank you very much.
0:23:39 > 0:23:46- Leah, he came in looking for men's clothes and I flogged him a bowler hat full price.- Great!
0:23:46 > 0:23:48That was brilliant.
0:23:48 > 0:23:50You can come this...
0:23:50 > 0:23:53- Can I interest you in our ceramics? - Gift ideas by London designers?
0:23:53 > 0:23:57Showcasing it just one day, one day only, London designers.
0:23:57 > 0:24:01Mate, this is going to be a hard slog, you know.
0:24:01 > 0:24:06- At Casa Unique...- Hello, mate. We've got some great gift ideas, local London designers.
0:24:06 > 0:24:09- Hello, mate. Gift ideas. - ..still no sales for Myles.
0:24:09 > 0:24:15Iconic ceramics, London designers? Gift ideas. We've got London designers working with ceramics.
0:24:15 > 0:24:17That's my personal favourite.
0:24:17 > 0:24:20But turning a profit on pottery...
0:24:20 > 0:24:23Do you like them? What would you like to get?
0:24:23 > 0:24:25- This and one of these?- ..Neil.
0:24:25 > 0:24:29We can actually sell you two of these together for £40.
0:24:29 > 0:24:34- Two?- Yes.- If you'd like to come through, I'll sort this for you.
0:24:34 > 0:24:37Local London designers, just one day. Come and have a look.
0:24:37 > 0:24:40They haven't made a lot of sales.
0:24:40 > 0:24:44Myles, usually very cool, calm and collected, is actually fraying round the edges.
0:24:44 > 0:24:48- OK, thank you. - Well done, mate. That was massive.
0:24:50 > 0:24:53Where's the candles? It's ten to one.
0:24:53 > 0:24:55He left at nine o'clock!
0:24:57 > 0:25:03- What about these? How much are these pillars?- 70 by 130, so I'll get a price for those.
0:25:04 > 0:25:06Still considering candles...
0:25:07 > 0:25:09..Jordan.
0:25:09 > 0:25:11Um...
0:25:11 > 0:25:17You see, what I'm thinking is that I think I'd probably rather go with the twilights.
0:25:20 > 0:25:23At East Side Fashion...
0:25:23 > 0:25:25This was worn by Pixie Lott last week.
0:25:25 > 0:25:29..Francesca's dresses, pushed by Luisa.
0:25:29 > 0:25:33We're selling them today for £65.
0:25:33 > 0:25:36- It's out of my budget, I'm afraid. - Thanks.
0:25:38 > 0:25:42A really up-and-coming designer. Really feminine, really pretty.
0:25:42 > 0:25:44We'll think about it.
0:25:44 > 0:25:50- Really nice.- Very nice. Come and have a look.- How much? - Do you like it? For this, 65.
0:25:50 > 0:25:53- She's a famous designer.- All right. - We're here all day.
0:25:55 > 0:25:58After a four-hour shopping trip...
0:25:58 > 0:26:01- Where have you been? - Don't get me started!
0:26:01 > 0:26:03..Jordan's back.
0:26:04 > 0:26:10We've got three types of candles. I reckon you can sell one for 25 quid or more. I reckon two for 50 quid.
0:26:10 > 0:26:13I think they're too expensive.
0:26:13 > 0:26:19These are statement candles. I would jokingly say they're immortal candles. You'll never burn them down.
0:26:21 > 0:26:242pm.
0:26:24 > 0:26:28We're only here for one day. We close at six. Please, do go in.
0:26:28 > 0:26:34- For the girls, the day's hot sellers...- That does look cool. - You would say that, though.
0:26:34 > 0:26:37- ..hats and scarves. - Thank you.- There we go.
0:26:37 > 0:26:39Very high quality. Feel the quality.
0:26:39 > 0:26:45- It's mainly acrylic, though. - It's actually majority wool. - It says, "80% acrylic, 20% wool."
0:26:45 > 0:26:49Oh, perhaps it is more acrylic. Does that not feel like wool?
0:26:50 > 0:26:53- We need to shift these dresses. - Yeah.
0:26:53 > 0:26:58Even if we go down to 35, we'll make a tenner on them, job done, thank you very much.
0:26:58 > 0:27:01If you change that price tag for me...
0:27:01 > 0:27:07The dresses, I am concerned about. We've got over £100 invested in the dresses and we haven't sold any yet.
0:27:07 > 0:27:11If we have to slash the prices to shift them, I'm open to doing that.
0:27:11 > 0:27:16We've got lovely vintage-style dresses, only £40!
0:27:20 > 0:27:22At Casa Unique...
0:27:22 > 0:27:25I'm quite nervous that nothing is selling that fast.
0:27:25 > 0:27:29How are we going to win on this performance?
0:27:29 > 0:27:33..and with time running out, from Neil, a bid to go big.
0:27:33 > 0:27:38Do we go and get a high ticket item? If we pay 100 for it or whatever,
0:27:38 > 0:27:42it's going to take one person to buy something of that mark-up.
0:27:42 > 0:27:45I can't guarantee it. What's your thoughts, Myles?
0:27:45 > 0:27:48Make the call on it, yeah? Whatever you want to do.
0:27:48 > 0:27:54I think Myles hasn't been decisive again today and he struggled with that on day one.
0:27:54 > 0:27:59- 'A bit frustrating that he can't make decisions.' You've got to make this call.- I'm with you.
0:27:59 > 0:28:02'He's lost the plot in terms of the strategy and he's panicking.'
0:28:02 > 0:28:08What we're saying is we're going to roll the dice. Jordan, you crack on. Take the cash.
0:28:08 > 0:28:11- I'll get back outside. - We'll keep selling.
0:28:15 > 0:28:17That's £15, please.
0:28:17 > 0:28:22- East Side Fashion.- Would you like those?- Thank you.- Yeah?- Yeah.
0:28:22 > 0:28:24For the girls, a rethink.
0:28:24 > 0:28:29The dresses haven't really sold. The leggings, we're struggling with. The hats are going.
0:28:29 > 0:28:33- Send Fran again, reinvest, just diversify with the hats?- Yeah.
0:28:33 > 0:28:38I think I'll send you out again. The hats and the scarves are our best-seller by far.
0:28:38 > 0:28:41- We just need to keep rolling, keep shifting.- Yeah.
0:28:41 > 0:28:45I've had a few question marks over Luisa for a few weeks,
0:28:45 > 0:28:48but yesterday, she came into her own. She is a retailer.
0:28:48 > 0:28:54- What about berets? I've seen a lot of people walking round with berets. - Crocheted berets, yeah.
0:28:54 > 0:28:58Today, I think she's leading a happy team and she's doing well.
0:29:03 > 0:29:08- I've come to look at your lovely wares.- Next for Jordan...
0:29:08 > 0:29:13We'd like some more high-end, upmarket stuff, so we came to you.
0:29:13 > 0:29:15..premium products.
0:29:15 > 0:29:22- The high-end range are these Zsa Zsa vases.- Zsa Zsa?- Yes. - They stand out really nicely.
0:29:22 > 0:29:26- Very, very pretty.- Thank you. - Do you make these here?- Everything.
0:29:26 > 0:29:31- By hand?- Yeah.- Fantastic. - It's all wheel-thrown porcelain.
0:29:31 > 0:29:35I'd be interested to find out more about your prices, the trade prices.
0:29:35 > 0:29:42- For the small Zsa Zsa, it's £76. Wholesale.- So that means that's going to be about 190 retail.
0:29:42 > 0:29:47- OK. I think one of the small Zsa Zsa. - No problem.
0:29:47 > 0:29:52Endeavour have risked all their money on one high-end, bespoke designer vase.
0:29:52 > 0:29:57If they sell it, they'll have made their entire first day's taking on one item.
0:29:57 > 0:30:01It's a big risk, though. Is there someone passing by in Shoreditch
0:30:01 > 0:30:05that wants that type of product at that type of price?
0:30:05 > 0:30:074.30pm.
0:30:07 > 0:30:12- We're not shifting anything. These candles.- With 1½ hours to go...
0:30:12 > 0:30:16- We need a big sale.- Yeah, we do. - We need to land something big.
0:30:16 > 0:30:19..for the boys,
0:30:19 > 0:30:22a delivery.
0:30:23 > 0:30:28This is the big ticket item. The Zsa Zsa vase.
0:30:29 > 0:30:31Wow.
0:30:33 > 0:30:35It's a lot smaller than I...
0:30:35 > 0:30:39- How much was this?- £70. It's all hand-loomed.
0:30:39 > 0:30:45- They're all unique, one of a kind. She said 190 retail. - Max.
0:30:45 > 0:30:49I've got to say, it's a bit disappointing.
0:30:50 > 0:30:55'I don't exactly know what Myles and Neil were expecting.'
0:30:55 > 0:31:01- I think they're really pretty, visually striking. A beautiful thing to have on your desk.- Right, OK.
0:31:01 > 0:31:06They're terrified they can't sell it, the master salesmen.
0:31:06 > 0:31:12- We'll struggle to get rid of that here.- Yeah. There's a few independent shops you can try to sell to.
0:31:12 > 0:31:15Yeah, no problem.
0:31:15 > 0:31:18They'd rather it was my responsibility.
0:31:18 > 0:31:22Jordan, good luck.
0:31:23 > 0:31:25Me again!
0:31:25 > 0:31:28I need quite a few hats. I'm in a real rush.
0:31:28 > 0:31:35- With Francesca sent for a last-minute restock...- Can I have these and these for £3? And these?
0:31:35 > 0:31:39..a price-cutting push for sales from project manager Luisa.
0:31:39 > 0:31:44It was £15 earlier. Then it was 12.50. Now we're selling it for £10.
0:31:44 > 0:31:47Men's hats, all half-price.
0:31:47 > 0:31:52They'll drop the prices now. I just want to sell as much as we can.
0:31:52 > 0:31:58Please, go in. Take two minutes of your time. I know you're on the job, but we've got berets for a fiver.
0:32:02 > 0:32:045.30pm.
0:32:04 > 0:32:09For Jordan, half an hour to bag a big sale.
0:32:12 > 0:32:17This really is a work of art. It gives the idea of tulips.
0:32:17 > 0:32:18Em...
0:32:18 > 0:32:25I hope he does get a sale. There's not much time left. If he can sell that and come away with a profit,
0:32:25 > 0:32:27then it's been worthwhile.
0:32:27 > 0:32:31Maybe you should go to more craft-y shops.
0:32:32 > 0:32:33Ah!
0:32:33 > 0:32:37- Come inside, grab a bargain! - For £7, really good offer.
0:32:37 > 0:32:43I'm offering you 70% off every single thing in this shop. 70% off everything.
0:32:43 > 0:32:46- Thank you very much. - Great price.
0:32:46 > 0:32:48The reds look amazing on you.
0:32:48 > 0:32:51- That's lovely. - £5.
0:32:51 > 0:32:52£20.
0:32:54 > 0:33:01- We're at about 280.- 280.- Turnover. - Turned over 280. We did 308 yesterday. It's not enough.- No.
0:33:03 > 0:33:06Five minutes to go.
0:33:07 > 0:33:11- I'm going to try this place. - Jordan's last chance.
0:33:11 > 0:33:18- I genuinely think this will be the perfect thing to have in here. - How much does it retail for?- £199.
0:33:18 > 0:33:23- OK.- But for you today I could give it to you for 150.
0:33:23 > 0:33:25Hand-made cards?
0:33:26 > 0:33:3125 quid. Three candles and a gutter dish. ..Cheers, guys.
0:33:31 > 0:33:36- It would look perfect just sat by the till.- It has a really nice texture.
0:33:36 > 0:33:39It would fit really ideally in here.
0:33:40 > 0:33:42Em...
0:33:43 > 0:33:456pm.
0:33:45 > 0:33:49Come on, Leah. We've closed. What a good day.
0:33:49 > 0:33:51Time to shut up shop.
0:33:51 > 0:33:56- Well done.- What a long day. - Well, we did the best we could.
0:33:56 > 0:34:00We don't know if Jordan sold anything. Fingers crossed.
0:34:00 > 0:34:07Tonight, takings plus the wholesale value of remaining stock will be totted up.
0:34:09 > 0:34:11Tomorrow, the boardroom.
0:34:34 > 0:34:38You can go through to the boardroom now.
0:35:00 > 0:35:03- Good afternoon. - Good afternoon, Lord Sugar.
0:35:06 > 0:35:10Well, this is another one of my favourite tasks.
0:35:10 > 0:35:17It replicates what I did 40-odd years ago and started a business from nowhere. I gave you £150.
0:35:17 > 0:35:24I told you to go out and smell what was selling and dump the useless stuff.
0:35:25 > 0:35:28A bit like I do in this boardroom.
0:35:28 > 0:35:32So I'm going to start with Evolve. Tell me what happened.
0:35:32 > 0:35:35I was project manager, Lord Sugar.
0:35:35 > 0:35:38- Because you've got shops? - Yeah.
0:35:38 > 0:35:42- Happy with Luisa? - Good project manager.
0:35:42 > 0:35:46- And happy with the co-operation? - Yeah, the girls were great.
0:35:46 > 0:35:54We identified we wanted to go with fashion. So we identified to go with the leggings initially and the hats.
0:35:54 > 0:35:59- A couple of bowler hats, I heard. - Yeah.- You know you weren't allowed to sell to Nick?
0:35:59 > 0:36:05- We tried.- We tried. - The thing is about retail, as you would know...
0:36:05 > 0:36:09- Yeah.- ..the art is buying the right stuff.- The strategy, initially,
0:36:09 > 0:36:15- was on the first day to buy products relatively low cost. - Who was selling? All three of you?
0:36:15 > 0:36:21- We all had a go at selling. - Luisa did well. Nearly 300... £293 in sales.
0:36:21 > 0:36:26I wouldn't get carried away. Neil did over 470 on his own.
0:36:26 > 0:36:28Right.
0:36:28 > 0:36:34- And then Francesca was our re-stocker.- Why did you send Francesca always to re-stock?
0:36:34 > 0:36:38She came back with some things that didn't sell at all.
0:36:38 > 0:36:43Yeah, we did ask Francesca to buy some dresses.
0:36:43 > 0:36:49They didn't end up selling, but it was worth the risk. No point having cash in the till.
0:36:49 > 0:36:53- I'd rather re-invest it and get... - But not if it doesn't sell, though.
0:36:53 > 0:37:01A certain thing you'll learn is that your auditors come in at the end of your financial year
0:37:01 > 0:37:07and they look at your inventory and they say, "You've had this for six months.
0:37:07 > 0:37:14"So no, I'm not going to value that at what you paid for it because it clearly doesn't sell."
0:37:14 > 0:37:20- Let's move on to Endeavour. Gentlemen? - I was project manager, Lord Sugar.
0:37:20 > 0:37:27- I quite liked it from a sales perspective.- You and Neil went off to do some buying.- Exactly, yeah.
0:37:27 > 0:37:33- So where did you go first? - We chose a supplier that had some trendy, cool, funky ceramics.
0:37:33 > 0:37:37It was very high-end, designer bespoke pieces.
0:37:37 > 0:37:43- Are these expensive? - They were medium ticket items. We felt they had good margins.
0:37:43 > 0:37:49In terms of our strategy, we started out with some medium range stuff we could turn good numbers on.
0:37:49 > 0:37:53- That had to be our approach. - How many items did you have?
0:37:53 > 0:37:57- We came away with 16, I think, from there.- 16 items.
0:37:57 > 0:38:02- 16 items only?- Yes. - Three blokes, one stall, 16 items?
0:38:02 > 0:38:09- It must have looked very sparse, no? - It didn't look busy at all.
0:38:09 > 0:38:17Like the bailiffs have left a few bits and pieces. £150 was deliberately chosen as a small amount
0:38:17 > 0:38:23and I was expecting that you would use your brains to have a depth of stock.
0:38:23 > 0:38:25Otherwise, you can't smell what sells.
0:38:25 > 0:38:3116 items on a stall don't sound too clever to me.
0:38:31 > 0:38:36Truth is, the stall didn't look great, but your margins were good.
0:38:36 > 0:38:40- What else?- We had success with two of the ceramic lines.
0:38:40 > 0:38:43- I sold a couple.- Neil did well.
0:38:43 > 0:38:47- One sale, I think, was £75. - Yes, he upsold a lady very well.
0:38:47 > 0:38:53So we got ourselves eight of each of those products to take into the next morning.
0:38:53 > 0:38:59- Your shop must have looked a bit of a joke. - To be honest, it was embarrassing.
0:38:59 > 0:39:05We made it into a market stall. It was disappointing how the shop looked,
0:39:05 > 0:39:09but we were selling high-margin and medium-ticket items.
0:39:09 > 0:39:14It sounds like somebody laid down a strategy, that may have worked, for high ticket value.
0:39:14 > 0:39:18- What did a pair of leggings sell for? - £12.50
0:39:18 > 0:39:22- 12.50. So you've got to sell a lot of leggings.- Yeah.
0:39:22 > 0:39:26All right, let's find out how we grew our assets, shall we?
0:39:29 > 0:39:34So, Karren, perhaps you can read out to me your team's results.
0:39:34 > 0:39:40Well, the cash in hand after two days of selling was £298.83.
0:39:40 > 0:39:45And the value of your remaining stock was £251.43.
0:39:45 > 0:39:50Which meant your total assets, £550.26.
0:39:50 > 0:39:51OK.
0:39:51 > 0:39:54Nick, the same for Team Evolve.
0:39:54 > 0:39:59Team Evolve has cash in hand of £393.50.
0:39:59 > 0:40:01Remaining stock totals
0:40:01 > 0:40:03£415.55,
0:40:03 > 0:40:08- so total assets £809.05. - All right.
0:40:08 > 0:40:11Good, good.
0:40:11 > 0:40:14- Girl win! - Finally, the girls win.
0:40:14 > 0:40:19Very well done on this task. Now your treat this week,
0:40:19 > 0:40:23you've been out dealing in pop-up shops, so I'm going to send you
0:40:23 > 0:40:26to a unique pop-up restaurant called The Cube.
0:40:26 > 0:40:30You're going to be fed by a famous Michelin-starred chef.
0:40:30 > 0:40:35- So very well done. Off you go. - Thank you very much.
0:40:42 > 0:40:44Thank you for all your support.
0:40:44 > 0:40:46I knew we'd win.
0:40:48 > 0:40:53Well, gentlemen, clearly beaten there by a much better team.
0:40:53 > 0:40:59Obviously, we'll go into this a little bit more. Off you go and have a chat. I'll see you shortly.
0:41:11 > 0:41:19The fact was, from the start there was zero strategy. You went out and spent £110 on three items.
0:41:19 > 0:41:22- One was terrible.- Our best sellers.
0:41:22 > 0:41:26I don't think we lost this task on my project management being wrong.
0:41:26 > 0:41:29Jordan is responsible for some of the errors.
0:41:29 > 0:41:36- In all honesty, the stuff that came back in terms of price point, it was impossible to sell.- If you say so.
0:41:36 > 0:41:39The vase we thought could win it. It didn't.
0:41:39 > 0:41:47- Would you rather I came back with nothing?- I'd have looked at what else was there.- Are you saying I didn't?
0:41:47 > 0:41:53- I don't know. - You think I'm an idiot? - Jordan, I never said that...
0:41:53 > 0:41:57You guys bottled it when I returned and said, "We can't sell this stuff."
0:41:57 > 0:42:02It's laughable that they try to make out the task failed because of me.
0:42:02 > 0:42:04It makes them sound stupid.
0:42:08 > 0:42:10Oh...wow.
0:42:10 > 0:42:13- Thank you.- Cheers, girls.
0:42:13 > 0:42:19Amazing win. Well done. I'm pleased that we're standing here and not in that boardroom.
0:42:19 > 0:42:22Maybe we should start up our own business!
0:42:23 > 0:42:31You know what? I felt as PM you were both behind me and we worked so well together.
0:42:31 > 0:42:38- The determination to win was so strong.- Know what's amazing? The final five and three are women.
0:42:38 > 0:42:40Cheers.
0:42:52 > 0:42:59- Can you send the three of them in, please?- Yes, Lord Sugar. ..You can go through to the boardroom now.
0:43:10 > 0:43:12Well, gentlemen.
0:43:12 > 0:43:17This task was designed to flush out skills, OK?
0:43:17 > 0:43:22You ended up with 16 pretty high price items on your stall. OK? Now...
0:43:22 > 0:43:26I'll tell you what that tells me. You have no clue about retailing.
0:43:26 > 0:43:30- Retailing? Or markets? - Retailing or market!
0:43:30 > 0:43:34At least Luisa, and she's got her faults, trust me,
0:43:34 > 0:43:40she jumped straight on it, she made sure she had a real mug's eyeful of stuff on that stall.
0:43:40 > 0:43:44It looked a busy place, a busy environment.
0:43:44 > 0:43:47Surely you must have been embarrassed.
0:43:47 > 0:43:52- Yeah, in terms of how it looked, we were.- Did you like the products?
0:43:52 > 0:43:57- I liked them.- I thought the notebook was good. It was our best seller.
0:43:57 > 0:44:00In terms of the glove, probably not.
0:44:00 > 0:44:04Let's go on to the rest of the ceramic stuff. What was the thinking?
0:44:04 > 0:44:10We didn't have an idea of what was selling. We maybe needed to go to a couple of high-ticket items
0:44:10 > 0:44:15- and try to make a massive margin to win.- Hold on. Let me get this right.
0:44:15 > 0:44:20- This task was all about smell what you sell.- Yeah.
0:44:20 > 0:44:26So, you know, it seems to me you all had blocked noses. You should have got Vick inhalers.
0:44:26 > 0:44:30- You know seeing is believing. - Yeah.
0:44:31 > 0:44:33Recommended retail price -
0:44:33 > 0:44:36190.
0:44:37 > 0:44:40Wha-wha-wha... What is this?
0:44:40 > 0:44:44It's a vase, Lord Sugar. A very unique, hand-made vase.
0:44:44 > 0:44:49I give you 150 quid and I tell you to grow that into assets quickly.
0:44:49 > 0:44:55I don't say you've got a week or a month or a year to enhance artistic followers.
0:44:55 > 0:44:59And you go out and buy this? 70 quid?
0:44:59 > 0:45:04If you put a single flower on that and put it on Reception, people would comment...
0:45:04 > 0:45:10Yes, I'm sure some arty-farty bloody advertising agency would buy it if they saw it in a store.
0:45:10 > 0:45:15- You're in a converted container! - In the coolest part of London!
0:45:15 > 0:45:18- But you couldn't sell it. - No, I didn't.
0:45:18 > 0:45:23I stand by the product. If that means my head is...
0:45:23 > 0:45:27That tells me something about you on this particular task.
0:45:29 > 0:45:34Myles, a good businessman manages his troops. OK?
0:45:34 > 0:45:39Given that I criticise him badly over this stupid vase,
0:45:39 > 0:45:45you should have been thinking about "safe stuff that I can sell in the next couple of days".
0:45:45 > 0:45:49We went to the wrong supplier. We needed a far bigger range.
0:45:49 > 0:45:53- So that wasn't him. That was you. - That was all of us.
0:45:53 > 0:45:59You set the stall out, to use a pun. The merchandise you should have bought should have been more regular,
0:45:59 > 0:46:05not wacky stuff like that. That thing there was always going to be a casino move.
0:46:06 > 0:46:12Myles, I'm not sure whether you got the plot here about this particular task.
0:46:12 > 0:46:18Neil and I were spending our entire time selling on the stand. It's not The Three Stooges here.
0:46:18 > 0:46:22- Jordan is an intelligent person. - So it's his discretion?
0:46:22 > 0:46:27- Yes. The products...- So he's damned if he does, damned if he doesn't.
0:46:27 > 0:46:30- - Is that right?- No. - - Exactly.
0:46:30 > 0:46:34If he had bought 10p items that sold for £100, it would be your idea.
0:46:34 > 0:46:39- Exactly.- He's coming back with products that were unsellable.
0:46:39 > 0:46:44They're not unsellable, Myles. You're embarrassing yourself. "They were unsellable."
0:46:44 > 0:46:49- To say it's unsellable makes you look bad.- No, Jordan, it doesn't.
0:46:49 > 0:46:53What's bad is you still saying you like that vase.
0:46:53 > 0:47:00So summarise for me, Jordan, if someone's responsible for failing this task, who is it?
0:47:00 > 0:47:04I'm afraid this particular task is Myles's responsibility.
0:47:04 > 0:47:08- What do you think, Neil?- I will agree to a certain degree with Jordan
0:47:08 > 0:47:14that Myles was indecisive at times and maybe the pressure as PM did get to him,
0:47:14 > 0:47:20but Jordan's got a lot of responsibility because most of the products selected were by Jordan.
0:47:20 > 0:47:28So how come on this particular task that you're exonerating yourself from any blame for the failure?
0:47:28 > 0:47:34I'm not taking away anything in terms of blame. I was involved in product selection on day one.
0:47:34 > 0:47:41But I would also say £470 of sales delivered a good result and that's why I believe I should stay.
0:47:43 > 0:47:49All right, well listen. I think we've thrashed this task to death at the moment.
0:47:49 > 0:47:53So what I'd like you to do is step outside once again
0:47:53 > 0:47:58and I'm going to have a discussion with Karren and Nick
0:47:58 > 0:48:05and then we'll come back in here and I'll decide which one of you is leaving the process today. OK?
0:48:13 > 0:48:19Yes, difficult, really, to try to get an understanding of what went on. Myles,
0:48:19 > 0:48:27who I gave a warning to last week, seems to be totally clueless as far as what the plot was on this task.
0:48:27 > 0:48:32Neil, of course, is doing what Neil normally does and that's, "I've sold the most
0:48:32 > 0:48:36"and I'm a good boy. I did what I was told to do."
0:48:36 > 0:48:42Jordan has to take responsibility. Twice he had an opportunity to buy stock
0:48:42 > 0:48:48- and twice he bought the wrong products. In Shoreditch? Forget it. - They were rolling the dice.
0:48:48 > 0:48:54They should have bought safe products. This wasn't a safe product.
0:48:54 > 0:48:56TELEPHONE RINGS
0:48:56 > 0:49:00- Send the three of them in, please. - Yes, Lord Sugar.
0:49:02 > 0:49:05Lord Sugar will see you now.
0:49:12 > 0:49:20Myles, this task, I'm not sure you got it. I'm really not sure you got it as the project manager.
0:49:20 > 0:49:26What is your forte, do you think? What actually have you been doing for the past 20 years?
0:49:26 > 0:49:30Em, I would say selling to a luxury client base.
0:49:30 > 0:49:35I started off in Formula 1 sponsorship acquisition. I then switched sides
0:49:35 > 0:49:39and created my own event, one of the largest brands in Formula 1.
0:49:39 > 0:49:45What do you want to come into business with me for if you've got all these connections?
0:49:45 > 0:49:49I'm at a place where I have a luxury brands marketing agency...
0:49:49 > 0:49:55A luxury brands marketing agency? I'm trying to get my head round what that's going to be.
0:49:55 > 0:50:03- We do brochures and that kind of stuff for luxury products.- It sounds lucrative. Why not still do it?
0:50:03 > 0:50:07We're paid agency commissions. It's not huge margins for me.
0:50:07 > 0:50:11My business idea is to take that into the digital environment.
0:50:11 > 0:50:18- I don't have the capital to start it and I really want to prove to Lord Sugar that I'm the right...- Neil,
0:50:18 > 0:50:23- can I ask you a question? Are you a one-trick pony? - My main skill lies in sales.
0:50:23 > 0:50:28But I've proven myself throughout the ten tasks. Project manager three times,
0:50:28 > 0:50:34stepped out of my comfort zone, had a record-breaking task and proved I can do different things -
0:50:34 > 0:50:39- innovation, creation, operational. - Whoa, whoa, whoa, whoa.
0:50:39 > 0:50:44- Hold on a minute. Innovation, creation and what? - Operations.
0:50:44 > 0:50:50- That's what I do in my job. - If you talk long enough, you'll convince yourself.
0:50:50 > 0:50:52Neil, why should you stay?
0:50:52 > 0:50:57- I believe I've got a business plan that will bring a fruitful return. - What is it?
0:50:57 > 0:51:01An online estate agency that I've researched for a year and a half.
0:51:01 > 0:51:09The competitor I'm going up against made £80 million profit last year. I can compete with that and also...
0:51:09 > 0:51:15- It'll have to be a bloody good plan. - I take that on board, but I will be the perfect partner for you.
0:51:15 > 0:51:18Jordan, why should you remain in this process?
0:51:18 > 0:51:22I should remain because I am the best person in this process.
0:51:22 > 0:51:25My business plan is phenomenal.
0:51:25 > 0:51:30- What is it? - An online platform that allows hobbyists, like the three of us,
0:51:30 > 0:51:35and brands to create games for mobiles. These software companies,
0:51:35 > 0:51:41- they have the geeky guy who makes the software. Not business people. - Excuse me, excuse me.
0:51:41 > 0:51:46Before you were born, young man, I was employing software engineers.
0:51:46 > 0:51:48- Absolutely. - I know what they do.
0:51:48 > 0:51:54- I don't need a lecture from you. - I'm just defending myself, Lord Sugar.
0:51:54 > 0:51:59- I'm not the software engineer. There's another person...- So there's three of you in this partnership?
0:51:59 > 0:52:02- Yes. - Really?
0:52:02 > 0:52:08- How does that all split up? - Obviously, if and when an investment is made,
0:52:08 > 0:52:11those discussions happen.
0:52:11 > 0:52:16- What discussions? - Discussions about percentages and how it is split.
0:52:16 > 0:52:22No discussion here, mate. The proposal has always been that I set up a business with the winner
0:52:22 > 0:52:24and we get 50/50 shares.
0:52:24 > 0:52:30Understood. But I'd be lying if I said I was a software engineer who could do this alone.
0:52:30 > 0:52:35If you and I were to go into business, we as a pair would decide who else would be part of it.
0:52:35 > 0:52:42No, no, you're saying it again. The only other person that goes into this business is an employee.
0:52:42 > 0:52:47- Nothing else. - Would you rather I screw him over?
0:52:47 > 0:52:49That's your problem.
0:52:49 > 0:52:54- It's up to ME to look after them. - That's your problem. It's not my problem.
0:52:56 > 0:53:02You've got the choice between a sales person running a website, a luxury brands person with a digital agency
0:53:02 > 0:53:06or my tech start-up. I'm a safer investment.
0:53:06 > 0:53:10Safer investment?! What bleeding world do you live in?
0:53:10 > 0:53:15It's like you saying you think that bloody vase was a good product. A safer investment?!
0:53:15 > 0:53:19- A tech start business? - Let me explain myself...
0:53:19 > 0:53:24They're the most risky bloody investments on this planet!
0:53:24 > 0:53:31Jordan, you know, I've been around a long time, as you know, in business.
0:53:31 > 0:53:36I've been in a lot of technology businesses.
0:53:36 > 0:53:41- And I'm not too clear on what you're talking about. - Lord Sugar...
0:53:41 > 0:53:44I don't want to hear any more.
0:53:44 > 0:53:46Neil,
0:53:46 > 0:53:52you're certainly very self-complimentary about all the things you have done.
0:53:52 > 0:53:58It's that determination, maybe, that makes you admirable, but...
0:53:58 > 0:54:03I do have this concern that your limitation is to sales.
0:54:09 > 0:54:17Myles, I don't know whether your past history is really up my alley and the kind of business I want,
0:54:17 > 0:54:23to be honest. Marketing, you know, expensive brands and all this stuff. We are in a recession,
0:54:23 > 0:54:30in a world recession. I'm not sure whether that's the kind of business I want to be in.
0:54:30 > 0:54:35I've got to make a very serious decision here.
0:54:37 > 0:54:41It is my money in the end, my investment.
0:54:41 > 0:54:46And I need to be clear who I'm investing with.
0:54:48 > 0:54:51And so, Jordan...
0:55:02 > 0:55:06I haven't got a bloody clue what you are talking about.
0:55:06 > 0:55:11- Can I have one more chance... - No. I don't want to hear any more.
0:55:13 > 0:55:17But I want to think about this a little bit longer.
0:55:17 > 0:55:21OK? Myles...
0:55:21 > 0:55:23I'm not sure what your expertise is.
0:55:24 > 0:55:29And this is simply from a gut feeling. I'm not sure in you, either.
0:55:29 > 0:55:34And for that reason I have to say that, Myles, you're fired.
0:55:34 > 0:55:38Thank you very much, guys. I've learned a lot. Thank you.
0:55:51 > 0:55:54Jordan, I will get to the bottom of this.
0:55:54 > 0:55:57Go back to the house.
0:56:20 > 0:56:25I'm definitely disappointed, but I think the standard is high.
0:56:25 > 0:56:29Lord Sugar saw something more in the other two than he did in me.
0:56:29 > 0:56:33So I'm philosophical. Take that on the chin and crack on.
0:56:33 > 0:56:37I think Neil and Jordan are coming back.
0:56:37 > 0:56:39I think Jordan may struggle.
0:56:42 > 0:56:48They went for totally the wrong market. I don't know what they were thinking.
0:56:48 > 0:56:49Yay!
0:56:49 > 0:56:51Oh, well done!
0:56:51 > 0:56:54Oh, that was... That was very intense.
0:56:54 > 0:56:58- What happened? - Oh, it was carnage.- Was it?
0:56:58 > 0:57:05- We thought it might be fisticuffs. - No, not on each other. Lord Sugar pushed us, like, to the edge.
0:57:05 > 0:57:09- I could have puked at any moment! - Really?!
0:57:09 > 0:57:14So intense. You're stood at the gates of Hell and the Devil says, "Sing."
0:57:14 > 0:57:16- Sing for your supper. - Literally.
0:57:16 > 0:57:20- So, final five. Three girls, two boys.- Bring it on.
0:57:22 > 0:57:25Now just five remain.
0:57:25 > 0:57:30Lord Sugar's search for his next business partner continues.
0:57:31 > 0:57:39- Next time: - I'm going to put you in front of four of my very trusted advisers.
0:57:39 > 0:57:44- Lord Sugar calls in his big guns. - A true warrior wants a good fight.
0:57:44 > 0:57:47- I think you're in trouble. - Absolutely not.
0:57:47 > 0:57:50- You've got no chance.- I have. - You don't.- I have.
0:57:50 > 0:57:53The more I think about it, the worse it was!
0:57:53 > 0:57:56You're a parasite.
0:57:56 > 0:58:01- The final five...- Cut the crap here. - ..become two.- You're fired.
0:58:12 > 0:58:15Subtitles by Red Bee Media Ltd