0:00:02 > 0:00:04This is an unbelievable opportunity.
0:00:05 > 0:00:10Lord Sugar's in the market for a brand-new business partner.
0:00:10 > 0:00:13This process is not about a job, it's about me
0:00:13 > 0:00:17ploughing £250,000 into a business.
0:00:17 > 0:00:21Trust me, there are people in this room that are hungry for this deal.
0:00:22 > 0:00:28Here to do battle for his backing, 16 ambitious entrepreneurs.
0:00:28 > 0:00:32You told me you can do things, you lot. You can't!
0:00:32 > 0:00:34You're all a bloody waste of space!
0:00:34 > 0:00:39At stake, a quarter million pound investment.
0:00:39 > 0:00:43And a 50/50 partnership with a business icon.
0:00:43 > 0:00:47I believe actions speak louder than words.
0:00:47 > 0:00:50This is rubbish! This idea is rubbish!
0:00:51 > 0:00:54It's a deal worth fighting for.
0:00:54 > 0:00:56Jason, will you be quiet!
0:00:56 > 0:00:5916 potential business partners.
0:00:59 > 0:01:01Caravan, caravan, caravan!
0:01:01 > 0:01:02No way!
0:01:02 > 0:01:05- Hold me tight! - Get in!
0:01:06 > 0:01:0812 tough weeks.
0:01:08 > 0:01:11- You can't change the project manager. - No.- Yes, you can.
0:01:11 > 0:01:12I'm really worried.
0:01:12 > 0:01:14One life-changing opportunity.
0:01:14 > 0:01:16You're fired. You're fired.
0:01:16 > 0:01:19I don't want to see your face any more! You're fired!
0:01:29 > 0:01:31Previously on The Apprentice:
0:01:31 > 0:01:37I'm going to put you in front of four of my very trusted advisers.
0:01:37 > 0:01:39There's no pulling the wool over their eyes.
0:01:39 > 0:01:41Business plans got dissected.
0:01:41 > 0:01:44I don't know if I'm not explaining it clearly.
0:01:44 > 0:01:48I hope I'm explaining it clearly how ludicrous the whole idea is.
0:01:48 > 0:01:51Personalities were picked apart.
0:01:51 > 0:01:53You came across as boring.
0:01:53 > 0:01:56- I'm not boring, so... - Your business plan is half-baked.
0:01:56 > 0:01:59I'd rather give birth again than do this.
0:01:59 > 0:02:01You're potentially going to make money
0:02:01 > 0:02:04out of maybe young girls not feeling good about themselves.
0:02:04 > 0:02:07- I totally challenge that point. - Jordan took a beating.
0:02:08 > 0:02:11- You can leave now. - And his time in the boardroom...
0:02:11 > 0:02:13You want me to invest in another business
0:02:13 > 0:02:15- and you don't even own yourself. - ..was short.
0:02:15 > 0:02:17You're fired.
0:02:17 > 0:02:20- Neil was a man without a plan. - It don't work, it don't make sense.
0:02:20 > 0:02:24- It does.- If this was all about giving someone a job,
0:02:24 > 0:02:26I'd give you a job tomorrow.
0:02:26 > 0:02:28- You're fired.- Then there were three.
0:02:28 > 0:02:31Difficult decision here, ladies.
0:02:31 > 0:02:33Francesca, you're fired.
0:02:33 > 0:02:35Thank you for your time.
0:02:35 > 0:02:37Now just two remain to fight
0:02:37 > 0:02:41for the chance to become Lord Sugar's business partner.
0:02:49 > 0:02:515pm.
0:02:55 > 0:02:57After a gruelling 11-week journey...
0:02:57 > 0:02:59It's lonely in here.
0:03:00 > 0:03:03The two survivors take stock.
0:03:04 > 0:03:06I never thought I would be here.
0:03:06 > 0:03:08No, I didn't think I'd be here.
0:03:08 > 0:03:11We just have to show what we're made of now.
0:03:11 > 0:03:13PHONE RINGS
0:03:19 > 0:03:20Hello.
0:03:20 > 0:03:23'Good evening. This is Lord Sugar's office.
0:03:23 > 0:03:27'Lord Sugar would like you to meet him at One Marylebone.
0:03:27 > 0:03:30- 'The cars will be with you in 30 minutes.'- OK, thanks.
0:03:31 > 0:03:37We've got a task. Half an hour. One Marylebone.
0:03:38 > 0:03:41There is obviously a lot riding on this last task.
0:03:41 > 0:03:46It's our last chance to show Lord Sugar what we can do.
0:03:46 > 0:03:49I still haven't really got my head around what it would be like
0:03:49 > 0:03:52to be Lord Sugar's business partner.
0:03:52 > 0:03:55For me, it would be absolutely life-changing.
0:04:13 > 0:04:16One Marylebone.
0:04:16 > 0:04:19Top location for high-profile events.
0:04:21 > 0:04:25Now, the venue for Lord Sugar's final showdown.
0:04:41 > 0:04:44- Good evening. - BOTH: Good evening, Lord Sugar.
0:04:44 > 0:04:49Well, you two have done very, very well getting through to the final.
0:04:49 > 0:04:54And now, ladies, this is your opportunity to convince me
0:04:54 > 0:04:57that you should be my business partner,
0:04:57 > 0:05:00because your final task this week is,
0:05:00 > 0:05:02I want you to launch your business.
0:05:03 > 0:05:05You're going to come up with a brand,
0:05:05 > 0:05:10a website and a launch campaign, and it is here in a few days' time
0:05:10 > 0:05:16you're going to present that to me, together with industry experts.
0:05:16 > 0:05:18At the end of this whole exercise,
0:05:18 > 0:05:24one of you will get my £250,000 investment in OUR new company.
0:05:26 > 0:05:29Luisa, you might have a good idea, but I hope
0:05:29 > 0:05:33your presentation is going to make your business plan much clearer.
0:05:33 > 0:05:36As far as you're concerned, Leah, I need you
0:05:36 > 0:05:40to convince me that I should be investing in something that is
0:05:40 > 0:05:43completely alien to me.
0:05:43 > 0:05:46So, good luck, ladies. Off you go
0:05:46 > 0:05:49and I'll see you in a few days' time.
0:05:49 > 0:05:51- Thank you.- Thank you.
0:05:53 > 0:05:57To pull off their plans, they'll need to hire some help.
0:05:59 > 0:06:02First job for Luisa, scan CVs.
0:06:02 > 0:06:05She has some really good ideas.
0:06:05 > 0:06:07I do like him, he's just really useless.
0:06:07 > 0:06:09But he does do what he's told
0:06:09 > 0:06:13so with clear instructions, he'll be fine.
0:06:13 > 0:06:17There's nothing wrong with being a strong, direct,
0:06:17 > 0:06:20outspoken female in business.
0:06:20 > 0:06:23I'm really sick to death now of being called manipulative,
0:06:23 > 0:06:25argumentative, intimidating
0:06:25 > 0:06:29and I hope Lord Sugar can see I'm not like that.
0:06:29 > 0:06:30Hi, Neil, it's Lu.
0:06:30 > 0:06:35- 'Hi, Lu.'- Listen, I'm in the final. How are you?- 'Yeah, not too bad.'
0:06:35 > 0:06:39'I'm gutted I'm not there competing against you!'
0:06:39 > 0:06:42- I really want you to be on my team. - '100%.'
0:06:42 > 0:06:44Hello, Alex, babe, it's Leah.
0:06:44 > 0:06:46I'm in the final. I need you to come and help me.
0:06:46 > 0:06:49- Racing to build her dream team... - Can you work with me?
0:06:49 > 0:06:53- 'Yeah, of course I can!'- I'll see soon. Thank you so much. Bye-bye.
0:06:53 > 0:06:54..Leah.
0:06:54 > 0:06:58Lord Sugar doesn't have any businesses in the medical sector.
0:06:58 > 0:07:01- That's potentially something that may put him off investing in me.- 'Hello?'
0:07:01 > 0:07:03Hello, Francesca. It's Leah.
0:07:03 > 0:07:04I know how much money it makes
0:07:04 > 0:07:07and the potential is absolutely phenomenal.
0:07:07 > 0:07:10- Can you come and work with me? - 'Of course I can!'- Great, OK.
0:07:10 > 0:07:12Uz, it's Leah. Will you come and help me?
0:07:12 > 0:07:14'Yeah, of course I will.'
0:07:14 > 0:07:17- I'm delighted with that team. - Hi, Alex, it's Lu.
0:07:17 > 0:07:19- 'Hello, Lu.'- Hello, darling.
0:07:19 > 0:07:23Listen, I'm in the final and I was wondering if you'd be on my team.
0:07:23 > 0:07:24'Congratulations, Lu,
0:07:24 > 0:07:26'but unfortunately I've already been booked.'
0:07:26 > 0:07:29OK, bye. Fran, it's Lu.
0:07:29 > 0:07:33- 'Hi, darling.' - Has Leah just called you?
0:07:33 > 0:07:37- 'I've been booked by the other team, I'm sorry.'- No worries.
0:07:37 > 0:07:39Why is Myles's phone off?
0:07:39 > 0:07:41'Welcome to the O2...'
0:07:41 > 0:07:42Oh, for God's sake.
0:07:42 > 0:07:46Which means I'm going to be left with Zee and oh, God...
0:07:48 > 0:07:52I really don't want Jason. He'll be detrimental.
0:07:52 > 0:07:54It's not the strongest team
0:07:54 > 0:07:58- that I could have had.- 'Hello?' - Hello, Jason. It's Lu.
0:07:58 > 0:08:00'Hi, Lu.'
0:08:00 > 0:08:01Hello, how are you?
0:08:01 > 0:08:04Leah has taken the strong players but as long as I can
0:08:04 > 0:08:07communicate my vision to them, I'm certain we'll get it done.
0:08:07 > 0:08:11I was wondering if you'd return and be on my team?
0:08:11 > 0:08:13'Oh, gosh, what an exciting prospect.
0:08:13 > 0:08:15Of course I'll come and join you, my dear.'
0:08:15 > 0:08:18But definitely, I think I edge it slightly over Leah
0:08:18 > 0:08:21from a branding, website-building, pitching perspective.
0:08:21 > 0:08:25So she perhaps does need a stronger team around her.
0:08:26 > 0:08:30Tonight, back to the house.
0:08:30 > 0:08:33Tomorrow, it's down to business.
0:08:38 > 0:08:407am.
0:08:42 > 0:08:48Today, Luisa and Leah must build brands for their businesses,
0:08:48 > 0:08:50with a little help from old colleagues.
0:08:52 > 0:08:56Hello! Thank you so much for coming.
0:08:56 > 0:08:59Lovely to see you again.
0:09:00 > 0:09:03Guys, thank you all so much for coming back.
0:09:03 > 0:09:06You were all my first choice, I didn't have to ring anyone else.
0:09:06 > 0:09:08I'm really relieved.
0:09:11 > 0:09:15The final task is all about my business.
0:09:15 > 0:09:17Really, really exciting.
0:09:18 > 0:09:23My business idea is to create a new baking brand, so cake tins,
0:09:23 > 0:09:25utensils, colours.
0:09:25 > 0:09:28We are a wholesale company, a traditional wholesale model.
0:09:28 > 0:09:32We need to get, first of all, an initial order with the retailer,
0:09:32 > 0:09:34a wholesale order with a retailer
0:09:34 > 0:09:37but after that, they need to be able to sell it...
0:09:39 > 0:09:42..to their customer, which is the single person.
0:09:45 > 0:09:47Is everyone clear on...?
0:09:49 > 0:09:50Um...
0:09:50 > 0:09:53Predominately wholesale but once the brand takes off,
0:09:53 > 0:09:57- you'll be selling to consumers? - No, it will always be wholesale.
0:09:57 > 0:10:04A strange sense of deja vu being back again on a design task with Luisa.
0:10:04 > 0:10:07The discussion started off as slightly confused,
0:10:07 > 0:10:10are we selling directly to business, are we selling to an end user?
0:10:10 > 0:10:14But I'm sure we'll get more clarity as we go along.
0:10:14 > 0:10:17- Everything to make a cake, bar the cake.- I see ingredients...
0:10:17 > 0:10:19Flour.
0:10:19 > 0:10:21Not flour, no.
0:10:24 > 0:10:28So, a bit about my business. It's a medical cosmetic clinic.
0:10:28 > 0:10:30I want to start a chain across the UK.
0:10:30 > 0:10:34We'd be offering anti-ageing treatments, anti-wrinkle injections,
0:10:34 > 0:10:39facial fillers and it really will be a professional, ethical service
0:10:39 > 0:10:42- and that's what I'm really keen to get across.- I'm bloody vain.
0:10:42 > 0:10:45I think I can lend some real empathy to this.
0:10:46 > 0:10:49Next job, names.
0:10:49 > 0:10:52My first name which I will be going with
0:10:52 > 0:10:55is "Skin" backwards, with the K the wrong way round.
0:10:55 > 0:10:56A face in the middle,
0:10:56 > 0:10:59this circle design - it's catchy, it's current,
0:10:59 > 0:11:01it can be medical or high street.
0:11:03 > 0:11:08What about Hello, Baker!, with an exclamation?
0:11:08 > 0:11:11Bake Me Happy?
0:11:11 > 0:11:13Sugar-Coated?
0:11:14 > 0:11:17No, not keen? That's fine.
0:11:17 > 0:11:20Master Bake?
0:11:20 > 0:11:24The one which I thought of was Reflections.
0:11:24 > 0:11:25The reason I quite liked it is
0:11:25 > 0:11:28because it encompasses the brand and what you're doing.
0:11:28 > 0:11:30I just love NIKS.
0:11:31 > 0:11:36Is this not beautiful to you? This is beautiful to me.
0:11:38 > 0:11:3911.30am.
0:11:41 > 0:11:47On today's to-do list - research the market,
0:11:47 > 0:11:51design a website and create a brand.
0:11:51 > 0:11:53I just think that something a bit more specific
0:11:53 > 0:11:55like Sugar Central or Baker's Toolbox
0:11:55 > 0:11:59lends itself to a bigger brand.
0:11:59 > 0:12:04- Still in need of a name, Luisa's company.- Baker's Toolkit,
0:12:04 > 0:12:06I love it. I think it's great.
0:12:06 > 0:12:08You don't even need a tagline, this explains it,
0:12:08 > 0:12:10it says what it is on the tin.
0:12:10 > 0:12:13- Baker's Toolkit.- Definitely.
0:12:16 > 0:12:20First stop, Belgravia. A boutique bakery.
0:12:20 > 0:12:22It's so cute, isn't it, boys?
0:12:22 > 0:12:28And a chance to grill baking professional, Peggy Porschen.
0:12:28 > 0:12:30- Lovely to meet you. - Lovely to meet you.
0:12:30 > 0:12:31We wanted to come to talk to you
0:12:31 > 0:12:34because I'm pitching a new business idea.
0:12:34 > 0:12:38And the idea is to come up with a new baking brand,
0:12:38 > 0:12:41so everything you need to make the cake bar the cake.
0:12:41 > 0:12:44So, an online stock ordering system,
0:12:44 > 0:12:46you can see quantities.
0:12:46 > 0:12:48- I've got a cake shop myself. - Have you?
0:12:48 > 0:12:51And the problem I've found is when I'm placing orders
0:12:51 > 0:12:55to then supply to my customers, they're constantly out of stock.
0:12:55 > 0:12:57I know the problem.
0:12:57 > 0:12:59You know this problem too, I'm sure.
0:12:59 > 0:13:04Luisa and her merry men have come to speak to this absolute expert
0:13:04 > 0:13:08to gain information, but what happened was, actually,
0:13:08 > 0:13:10Luisa didn't really ask too much.
0:13:10 > 0:13:13I know that a Wilton 233 nozzle, I cannot get hold of as a supplier.
0:13:13 > 0:13:18Sorry, that's really technical!
0:13:18 > 0:13:23But it did show that Luisa knows this business backwards.
0:13:23 > 0:13:24Just before we leave,
0:13:24 > 0:13:29I don't know whether you wanted to talk about numbers or something?
0:13:29 > 0:13:32- Numbers?- Numbers, I don't know....
0:13:32 > 0:13:35- I'm good on numbers. - You're good, she's good...
0:13:39 > 0:13:43- Pushing on with her team... - Reflecting Skin?
0:13:43 > 0:13:45And still fixed on NIKS...
0:13:45 > 0:13:50I just love NIKS Medical Group. Imagine that on a billboard.
0:13:50 > 0:13:51Leah.
0:13:51 > 0:13:55- You need clinics or cosmetic in it. - Come on, let's work on this.
0:13:55 > 0:13:57NIKS...
0:13:57 > 0:14:00Leah, you don't do branding, listen to the two people that do.
0:14:00 > 0:14:01This is my brand, though.
0:14:03 > 0:14:05Lunchtime.
0:14:05 > 0:14:06South-west London.
0:14:08 > 0:14:12Design base for both teams.
0:14:12 > 0:14:14Creative agency, Brave.
0:14:14 > 0:14:19So, the name we went for is NIKS - NIKS with the K backwards.
0:14:22 > 0:14:25So, what we'll do is have me in cartoon form, maybe holding
0:14:25 > 0:14:31a rolling pin. Like, girly-like, because I've got quite big eyes.
0:14:31 > 0:14:35For Luisa, a plan to be the face of her brand.
0:14:35 > 0:14:39Colours, we were thinking pink.
0:14:39 > 0:14:41What kind of pink?
0:14:41 > 0:14:43Like more of a pastel shade.
0:14:43 > 0:14:48- Zee's shirt pink or lighter? - Zee's socks.
0:14:50 > 0:14:54Pitching Luisa's pink palette to some professionals...
0:14:54 > 0:14:55Hello, everyone!
0:14:55 > 0:14:57Neil and Natalie.
0:14:58 > 0:15:01We were going to go with light pastel colours,
0:15:01 > 0:15:03we could do the whole thing pink.
0:15:03 > 0:15:07- Is that something that would appeal to you?- No.
0:15:07 > 0:15:10- It's too gender-specific, isn't it?- Absolutely.
0:15:12 > 0:15:15So, I've got to be quick...
0:15:15 > 0:15:18The things that we've got from it is in terms of the brand,
0:15:18 > 0:15:22they're attracted to more bold colours rather than pinks and stuff.
0:15:22 > 0:15:29OK, our logo is raspberry, almost like a raspberry pink.
0:15:29 > 0:15:32They were staying, stay away from the girly feel.
0:15:32 > 0:15:35Just have it a little bit more kind of unisex
0:15:35 > 0:15:38rather than angled at just women.
0:15:39 > 0:15:43Luisa's got a brand that's very confusing.
0:15:43 > 0:15:48Baker's Toolkit will be sold essentially into the trade.
0:15:48 > 0:15:50What we've got behind me
0:15:50 > 0:15:54is a team that is creating something out of Bambi or Barbie.
0:15:54 > 0:15:57Is that for the professional shopkeeper?
0:15:57 > 0:15:59They are not sure who it is they are selling to.
0:15:59 > 0:16:01I really like myself on there.
0:16:07 > 0:16:10- Upstairs... - No, it's not clear enough.
0:16:10 > 0:16:13I want the S bigger, so it draws my eye straight to the end of it.
0:16:13 > 0:16:16Standing up for her brand...
0:16:16 > 0:16:18- Thinner?- Shorter.- ..Leah.
0:16:18 > 0:16:20A bit longer, yeah.
0:16:20 > 0:16:25Typography is key for logos and stuff, typography is really in.
0:16:25 > 0:16:29It says "skin". Can we make the I slightly smaller?
0:16:29 > 0:16:32Like... This.
0:16:32 > 0:16:35You know the MPS medical symbol? Make that the I in medical,
0:16:35 > 0:16:38which will draw you to the middle of the medical word.
0:16:38 > 0:16:40From the crack of dawn this morning,
0:16:40 > 0:16:43Leah had very firm ideas on branding and website and logo.
0:16:43 > 0:16:45I would stick to the dark font on the strapline.
0:16:45 > 0:16:50She's been calm, decisive and clear about what she wants to achieve.
0:16:50 > 0:16:53Clean, fresh, medical, skin.
0:16:53 > 0:16:56She's gone very corporate, very safe.
0:16:56 > 0:16:58It is clinical, it's medical.
0:16:58 > 0:17:01The only problem is, it's all a bit bland.
0:17:01 > 0:17:05It's not that trendy or funky, but it's very clinical.
0:17:05 > 0:17:08- I think it's boring.- Yeah. - I like boring.
0:17:11 > 0:17:136pm.
0:17:13 > 0:17:16It looks like it's really blah, like...
0:17:16 > 0:17:20Under construction, the Baker's Toolkit website.
0:17:20 > 0:17:23Move that over there, please.
0:17:23 > 0:17:25No, not that. That.
0:17:25 > 0:17:28Under pressure, Luisa.
0:17:28 > 0:17:32Can you just do it in the order I've asked? Sorry.
0:17:32 > 0:17:35I want this, what I've asked for, done.
0:17:35 > 0:17:37Just make it so it's been thrown on there.
0:17:37 > 0:17:40We can't put that in the middle because we've got text at the top.
0:17:40 > 0:17:43We've got 25 minutes left. We should move on to the second page
0:17:43 > 0:17:47because this has taken us nearly an hour to do this.
0:17:47 > 0:17:51The last time I was with Luisa, it was almost the same situation.
0:17:51 > 0:17:55Luisa is bewildering, frankly. That's her character.
0:17:55 > 0:17:56I don't hold it against her.
0:17:56 > 0:18:01It's a hard task and I'm glad she's sweating a little bit.
0:18:01 > 0:18:04Guys, I need you both to be quiet now so I can do this
0:18:04 > 0:18:06because we're not going to get it done.
0:18:06 > 0:18:09So, the website is looking good. We've got the structure there,
0:18:09 > 0:18:11the right structure, a professional website.
0:18:11 > 0:18:14Thank you, boys. Very good.
0:18:14 > 0:18:17- Thank you very much.- Thank you.
0:18:17 > 0:18:187pm.
0:18:18 > 0:18:23- Thanks.- Good day's work.- Yeah.
0:18:23 > 0:18:27Last time, Luisa and I were about to pull each other's hairs out.
0:18:31 > 0:18:34Both businesses branded.
0:18:34 > 0:18:38Tomorrow, you've really got to boom, boom, boom. Get it done.
0:18:38 > 0:18:42- We have to help Luisa win this task. - Yep.
0:18:42 > 0:18:44I think having now, doing this task,
0:18:44 > 0:18:47something I feel confident is my field.
0:18:47 > 0:18:51Today, I feel like every decision, I know the answer to.
0:19:01 > 0:19:038am.
0:19:03 > 0:19:08For Luisa and Leah, one day left to prepare for launch.
0:19:10 > 0:19:14Today, to bring their presentations to life,
0:19:14 > 0:19:16both teams must produce a promotional video.
0:19:16 > 0:19:18We're creative individuals.
0:19:18 > 0:19:21We can help you to ensure that what we produce today
0:19:21 > 0:19:24is not only tasteful, it's also professional.
0:19:24 > 0:19:26A West London clinic.
0:19:26 > 0:19:30- Leah's setting for NIKS - the video. - Hello!
0:19:30 > 0:19:33How are you? Leah. Pleasure to meet you.
0:19:35 > 0:19:39- Location for Luisa and her Baker's Toolkit...- It's very pink!
0:19:39 > 0:19:42A family home.
0:19:42 > 0:19:44It's a very pink industry.
0:19:46 > 0:19:51Millie, this is Lewis and he's your pretend brother for the day.
0:19:51 > 0:19:54For the purposes of this. I'll pretend to be your mum, OK?
0:19:57 > 0:19:59Dr Leah's white coat.
0:20:01 > 0:20:05On the NIKS set, newly appointed creatives Uzma and Alex.
0:20:05 > 0:20:08But I just think that it looks quite nice in the background
0:20:08 > 0:20:11because of the height of it. It brings it up.
0:20:11 > 0:20:14Talking of making the room look pretty, and Leah comes in.
0:20:14 > 0:20:18That thing in the background doesn't fit the rest of the decor.
0:20:18 > 0:20:20Put that on the other table.
0:20:21 > 0:20:25- Does that not look better? - Just imagine that was a cup of tea.
0:20:25 > 0:20:27We don't need to discuss it any further.
0:20:27 > 0:20:28That's what we are doing. Yep.
0:20:28 > 0:20:31Leah's on the rampage, trying to make sure things get done.
0:20:31 > 0:20:32Do we have a stethoscope?
0:20:32 > 0:20:34Literally, that I can put my hand on this minute.
0:20:34 > 0:20:36Can you get one this very minute?
0:20:36 > 0:20:38She doesn't seem to have much confidence
0:20:38 > 0:20:40in the people around her trying to do the job,
0:20:40 > 0:20:42and she is trying to do it all her own way.
0:20:42 > 0:20:44Leah is definitely feeling the pressure at the moment.
0:20:44 > 0:20:47- She just needs to calm down. - She is a bit stressed.
0:20:47 > 0:20:51Sit right back. Don't hunch. Relax. Look happy.
0:20:51 > 0:20:55We need a bit of variation. I don't have time to discuss it any more.
0:20:55 > 0:20:57Can we clear? Clear shot.
0:20:57 > 0:21:01My name is Dr Leah Totton. Thank you for coming today.
0:21:01 > 0:21:06We will practise it a few times, and then we will go with it. Is that OK?
0:21:06 > 0:21:09In the family kitchen and ready to roll.
0:21:09 > 0:21:12Like many of you, I'm a baker and business owner.
0:21:12 > 0:21:14- It's a good start.- Yeah.
0:21:15 > 0:21:20- Three, two, one, action. - Hi, I'm Luisa Zissman.
0:21:20 > 0:21:23Like many of you, I'm a baker and a business owner and I have been
0:21:23 > 0:21:25unable to rely on my supplier.
0:21:25 > 0:21:27It's really good.
0:21:27 > 0:21:31Very good. Very genuine. Very honest. Yeah.
0:21:31 > 0:21:36Can I have Millie and Lewis smiling at this lovely man here, Jason?
0:21:36 > 0:21:38It's a new day, teamwork and smiles.
0:21:38 > 0:21:41That's what this afternoon has been about
0:21:41 > 0:21:43and I'm very happy that we've done so well.
0:21:43 > 0:21:47- Make us your new wholesaler. - Wholesaler or wholesale supplier?
0:21:47 > 0:21:51Wholesale supplier. Make us your new wholesale supplier.
0:21:51 > 0:21:54Luisa, who started out in the process
0:21:54 > 0:21:57as being a bit of a nuisance, not getting on with the teammates,
0:21:57 > 0:22:00and in fact, Lord Sugar said, "Are you trouble?"
0:22:00 > 0:22:04But here we are, at the very end, she is in the final,
0:22:04 > 0:22:07and her team warm to her, she warms to them,
0:22:07 > 0:22:09they are working as a great unit.
0:22:09 > 0:22:11Three, two, one, action.
0:22:11 > 0:22:16- We offer you innovative products and great prices.- Brilliant.
0:22:16 > 0:22:19It looks great. I think it looks brilliant.
0:22:21 > 0:22:23Holborn.
0:22:23 > 0:22:26Excuse me, madam, have you got two minutes? We're doing a...
0:22:26 > 0:22:29Out to get feedback for Leah's NIKS pitch...
0:22:29 > 0:22:31Hello, madam. Have you got...
0:22:31 > 0:22:33..Myles and Francesca.
0:22:33 > 0:22:36Have you ever had or considered non-surgical cosmetic treatment?
0:22:36 > 0:22:40- I'd consider it, but I haven't. - Highly trained doctors.
0:22:40 > 0:22:45- Is that important or not too important? 8/10?- 10/10.- OK.
0:22:45 > 0:22:49What about the brand itself, what it's called, how it looks?
0:22:49 > 0:22:52- It's important for me. - It's important for you.
0:22:52 > 0:22:56We're looking at a name called NIKS, which is "skin" backwards.
0:22:56 > 0:23:00- Out of 10, how much do you like that?- One.- One?- Awful.
0:23:00 > 0:23:03- OK, why is that?- Do you know why?
0:23:03 > 0:23:06- "Nick". It sounds like a knife. No.- OK.
0:23:08 > 0:23:10That wasn't a brilliant comment.
0:23:10 > 0:23:14I just hope, for her sake, she's not going to get slaughtered with that.
0:23:15 > 0:23:19At NIKS, our staff are highly trained.
0:23:19 > 0:23:22At NIKS, our staff, our staff... At NIKS, our staff?
0:23:22 > 0:23:24I think that's too many words.
0:23:24 > 0:23:29At NIKS, we offer a professional service in a clinical environment...
0:23:29 > 0:23:31MOBILE RINGS
0:23:31 > 0:23:32- Hi, Leah!- How are you?
0:23:32 > 0:23:35One thing we wanted to feed back before you carried on
0:23:35 > 0:23:38is on the sound of the name. I'll let Myles explain.
0:23:38 > 0:23:42One lady, for example, said that's a terrible name,
0:23:42 > 0:23:46in the sense of, it sounds like cutting.
0:23:46 > 0:23:48We just wanted to tell you before you go on
0:23:48 > 0:23:52and do all your filming that maybe you go with N-I-K-S instead of NIKS.
0:23:52 > 0:23:54Yeah.
0:23:54 > 0:23:57- Really, really quick, just start again.- Exactly what you've done.
0:23:57 > 0:24:00Leah loved the name NIKS, skin backwards,
0:24:00 > 0:24:02she could visualise it, she could see it.
0:24:02 > 0:24:05She forgot to think about the association.
0:24:05 > 0:24:09The term "nicks" is more associated with a shaving cut
0:24:09 > 0:24:12as opposed to a professional, cosmetic name.
0:24:12 > 0:24:19Leah's having to reshoot her whole video with N-I-K-S. It's not great.
0:24:19 > 0:24:21My name is Dr Leah Totton,
0:24:21 > 0:24:26and I am now the founder and clinical director of N-I-K-S Medical.
0:24:28 > 0:24:315pm. The Creative Agency.
0:24:31 > 0:24:35Directing is a potential future career for you.
0:24:35 > 0:24:37It's on the cards.
0:24:37 > 0:24:38On Luisa's team...
0:24:38 > 0:24:41Like many of you, I'm a baker and a business owner,
0:24:41 > 0:24:43and I've been unable to rely on my supply.
0:24:43 > 0:24:47For their promotional video, a private preview.
0:24:47 > 0:24:50I created Baker's Toolkit, a new baking brand in wholesale,
0:24:50 > 0:24:54and it is here to solve all your problems.
0:24:54 > 0:24:55It's a piece of cake.
0:24:55 > 0:24:57THEY LAUGH
0:24:59 > 0:25:04- I love it.- I love it, that made me really emotional.- It's pretty good.
0:25:04 > 0:25:09Do you think the brand is conveyed, explained properly, directing people?
0:25:09 > 0:25:13I will tell you one key thing you're really going to excel at
0:25:13 > 0:25:18in comparison to Leah, yourself as a person, people liking you.
0:25:18 > 0:25:22Your personality, Leah's not going to be able to compete, honestly.
0:25:22 > 0:25:24I'm not sure how well I'm going to sleep tonight.
0:25:24 > 0:25:26I'm really excited, though.
0:25:26 > 0:25:31It was really humbling that everyone is working so incredibly hard for me.
0:25:31 > 0:25:33For them, as much as for me, I'm going
0:25:33 > 0:25:36to really pull it out of the bag tomorrow.
0:25:37 > 0:25:42Still in the edit, and driving her creative team, Leah.
0:25:42 > 0:25:45You're seeing half of my face coming into the waiting room,
0:25:45 > 0:25:46that's not right.
0:25:46 > 0:25:49I've been much more harsh on the team
0:25:49 > 0:25:52than I have been in previous tasks.
0:25:52 > 0:25:55I'm not saying this again, cut that scene.
0:25:55 > 0:25:57At times, I have been quite short with them.
0:25:57 > 0:26:00That is far too near to getting, literally injecting her eye.
0:26:00 > 0:26:02Stop, stop. Oh, gosh.
0:26:02 > 0:26:05I do feel nervous and I do feel apprehensive.
0:26:05 > 0:26:07I'm 24, I've never done anything like this in the past,
0:26:07 > 0:26:09and I think they appreciate that.
0:26:09 > 0:26:11There needs to be something on the screen.
0:26:11 > 0:26:15Can someone who is creative please find an ending that is strong?
0:26:19 > 0:26:21Tonight, last-minute tweaks.
0:26:23 > 0:26:28Tomorrow, for both businesses, the launch.
0:26:38 > 0:26:3911am.
0:26:45 > 0:26:50Later today, Leah and Luisa must launch their business concepts.
0:26:51 > 0:26:57Facing them will be 100 industry experts and Lord Sugar.
0:27:00 > 0:27:05- Oh, yeah.- Look at the room, this is all yours.
0:27:05 > 0:27:09But before that, time to fine-tune both presentations.
0:27:09 > 0:27:12I would also like to show you the first draft
0:27:12 > 0:27:14whilst I talk you through the brand.
0:27:14 > 0:27:19It's for Luisa, I think, to win this or lose this now.
0:27:19 > 0:27:22We're doing a lot of preparation, we're setting the backdrop,
0:27:22 > 0:27:25but this is the backdrop to the pitch, and if the pitch
0:27:25 > 0:27:29is not pitch perfect, that's what is going to lose it for her.
0:27:29 > 0:27:35We want everything to look really pretty, really girly. Oh, guys!
0:27:35 > 0:27:38That is so cool!
0:27:38 > 0:27:42I think it's really pink. We're very on-brand, everyone.
0:27:42 > 0:27:43The brand is a lot pinker than I expected,
0:27:43 > 0:27:46but that is what she wants, that is what it is.
0:27:47 > 0:27:51I'm the founder and clinical director of NIKS Medical.
0:27:51 > 0:27:54I would like to thank you all for attending this evening.
0:27:56 > 0:28:00For Leah, last chance to practise her pitch.
0:28:00 > 0:28:03NIKS Medical are a new chain of medical cosmetic clinics
0:28:03 > 0:28:08- across the UK.- Make sure you don't break between that point there.
0:28:08 > 0:28:11I'm a fully qualified medical doctor.
0:28:11 > 0:28:13On Baker's Toolkit...
0:28:13 > 0:28:17We need to get out our cake stands.
0:28:17 > 0:28:19Priority for Luisa - piping.
0:28:24 > 0:28:27This isn't going to work. God's sake!
0:28:28 > 0:28:32Here we are, time is marching on, where is Luisa? Is she practising?
0:28:32 > 0:28:37- No. She's icing cakes. - You need to put glitter on those.
0:28:37 > 0:28:41'The whole success of this venture, Baker's Toolkit,'
0:28:41 > 0:28:44will hinge on the business idea.
0:28:44 > 0:28:48Secondly, on the way that she presents tonight,
0:28:48 > 0:28:49and as we all know,
0:28:49 > 0:28:54failing to prepare that presentation is preparing to fail.
0:28:58 > 0:29:057pm. Doors open to welcome top names from British industry,
0:29:06 > 0:29:12including experts from the worlds of baking and cosmetic medicine.
0:29:14 > 0:29:17It's a huge day, so I am feeling nervous.
0:29:17 > 0:29:19I think I am quite a clinical person,
0:29:19 > 0:29:21so sometimes it may come across
0:29:21 > 0:29:24as though I am not as passionate as I potentially am.
0:29:24 > 0:29:27I'm keen to get that warmth of my personality across tonight.
0:29:34 > 0:29:37I really believe in my business plan,
0:29:37 > 0:29:41I really believe in the brand that I created,
0:29:41 > 0:29:46and perhaps the edge that I have over Leah is my big personality.
0:29:46 > 0:29:50I'm a pretty confident person and I know my own abilities,
0:29:50 > 0:29:54and I think this is playing to them very well.
0:29:54 > 0:29:57- Good luck, yeah?- OK, thanks.
0:30:03 > 0:30:07First up, Luisa's big idea. Baker's Toolkit.
0:30:07 > 0:30:10APPLAUSE
0:30:17 > 0:30:19Hello, everybody.
0:30:19 > 0:30:23I'm Luisa Zissman, and I'm so excited to introduce to you
0:30:23 > 0:30:26Baker's Toolkit - a new baking brand and wholesaler.
0:30:28 > 0:30:31The name Baker's Toolkit stands for everything
0:30:31 > 0:30:35that a home and professional - and professional baker needs,
0:30:35 > 0:30:38from the smallest pot of gil... Sorry.
0:30:38 > 0:30:40From the smallest pot of glitter
0:30:40 > 0:30:42to the...big professional rolling pins
0:30:42 > 0:30:45that are used throughout bakeries in the UK.
0:30:45 > 0:30:48We want to offer an online ordering system
0:30:48 > 0:30:51and a guaranteed three-day delivery service.
0:30:51 > 0:30:54This is something our competitors don't currently offer.
0:30:54 > 0:30:58In year one, we expect to turn over just under £1 million,
0:30:58 > 0:31:02growing to £3.2 million in year three.
0:31:02 > 0:31:06This may seem ambitious. However, I believe these are realistic figures.
0:31:06 > 0:31:09I've created a short promotional video
0:31:09 > 0:31:12for when Baker's Toolkit comes to market,
0:31:12 > 0:31:14and I'd love to show it to you now.
0:31:16 > 0:31:17I'm Luisa Zissman.
0:31:17 > 0:31:20Like many of you, I'm a baker and a business owner,
0:31:20 > 0:31:23and I've been unable to rely on my supplies.
0:31:23 > 0:31:28So I created Baker's Toolkit, a new baking brand and wholesaler
0:31:28 > 0:31:30that's here to solve all your problems.
0:31:30 > 0:31:33Innovative products with great prices.
0:31:33 > 0:31:35Online ordering with visible stock levels
0:31:35 > 0:31:38and a guaranteed three-day delivery service.
0:31:38 > 0:31:42Make Baker's Toolkit your new wholesale supplier.
0:31:42 > 0:31:45Baking shouldn't be a struggle. It's a piece of cake.
0:31:45 > 0:31:50APPLAUSE
0:31:54 > 0:31:58- Hi, Luisa. I really loved the passion for your product.- Thank you.
0:31:58 > 0:32:00Very pink, very female-orientated,
0:32:00 > 0:32:04do you not think you're losing a big section of the market?
0:32:04 > 0:32:08I know that this industry is still dominated by females
0:32:08 > 0:32:11and I didn't want to shy away from that.
0:32:11 > 0:32:13I think the strength of the brand
0:32:13 > 0:32:16will not put bakers who are male off coming to us,
0:32:16 > 0:32:20because the quality of the products will be really good.
0:32:20 > 0:32:24Very impressive numbers in year one and year three.
0:32:24 > 0:32:25Do you have a longer-term view
0:32:25 > 0:32:28of what those numbers are going to look like?
0:32:28 > 0:32:30In five years' time, honestly,
0:32:30 > 0:32:34I haven't thought past that far yet, but I'd expect in five years
0:32:34 > 0:32:37to be turning over an extra million a year, so,
0:32:37 > 0:32:43five million with a gross profit of...
0:32:43 > 0:32:45I can't answer that, I'd just be lying to you.
0:32:45 > 0:32:48I need to go back and look at that,
0:32:48 > 0:32:51but I would expect to turn over £5 million in year five.
0:32:51 > 0:32:52Thank you very much.
0:32:52 > 0:32:56APPLAUSE
0:33:00 > 0:33:02- It was awful!- It wasn't awful.
0:33:02 > 0:33:05I was standing right at the back, it was brilliant, honestly.
0:33:05 > 0:33:08- It was really bad!- Come on, you've done a brilliant job.
0:33:08 > 0:33:11You should be really proud of yourself. Really proud.
0:33:11 > 0:33:15You're doing great, so don't be upset about it, you should be happy.
0:33:15 > 0:33:20- You should be happy.- It went really, really well.- Please don't be upset.
0:33:20 > 0:33:22I know how it went, I was standing there,
0:33:22 > 0:33:25I know how it went and it didn't go like we practised.
0:33:25 > 0:33:28You came across so well, honestly.
0:33:31 > 0:33:35For Lord Sugar, feedback from the experts.
0:33:35 > 0:33:40- I felt the brand was very strong. - The brand name, Baker's Toolkit?
0:33:40 > 0:33:43I think it rides well with the renaissance in baking,
0:33:43 > 0:33:47I thought what Luisa did very well was to really impart her vision
0:33:47 > 0:33:50for creating a personable business.
0:33:50 > 0:33:53I think the concept has definitely got the bones of something,
0:33:53 > 0:33:56but I think it needs some more refined thinking
0:33:56 > 0:33:58as to actually who she is targeting this at.
0:33:59 > 0:34:03I felt the brand was very strong from an identity point of view,
0:34:03 > 0:34:07but I think it was wrong if it's a trade supplies website.
0:34:11 > 0:34:17Ladies and gentlemen, welcome to the launch of NIKS Medical.
0:34:17 > 0:34:22Next up, Leah's face-firming brand.
0:34:22 > 0:34:25"ORINOCO FLOW" BY ENYA PLAYS OVER SPEAKERS
0:34:37 > 0:34:40APPLAUSE
0:34:42 > 0:34:44Good evening, hello, and welcome.
0:34:44 > 0:34:45My name is Leah,
0:34:45 > 0:34:50and I'm the founder and clinical director of NIKS Medical.
0:34:51 > 0:34:57NIKS Medical are a new chain of medical cosmetic clinics.
0:34:57 > 0:35:01The name itself, NIKS Medical, is a play on "skin",
0:35:01 > 0:35:03on reflecting skin
0:35:03 > 0:35:06and on turning back time on your skin.
0:35:06 > 0:35:10But what is unique is that we will be focusing
0:35:10 > 0:35:12on only three key treatments -
0:35:12 > 0:35:17antiwrinkle injections, facial fillers, and skin peels.
0:35:17 > 0:35:22The business model itself is simple.
0:35:22 > 0:35:26To establish a clinic, I require an aesthetic medical practitioner
0:35:26 > 0:35:28who will act as clinic manager,
0:35:28 > 0:35:31and I myself will spend four months training that person
0:35:31 > 0:35:36before moving on to the next clinic and training the next clinic manager
0:35:36 > 0:35:38in a rollout scheme across three years
0:35:38 > 0:35:41and targeting three geographical areas within the UK.
0:35:41 > 0:35:47I would like to show you a brief corporate promotional video
0:35:47 > 0:35:51which I prepared with my team yesterday.
0:35:54 > 0:35:56My name is Dr Leah Totton.
0:35:56 > 0:35:59I am a clinical doctor and also an aesthetic medicine practitioner.
0:35:59 > 0:36:02I am extremely passionate about bringing clinical excellence
0:36:02 > 0:36:05to the aesthetic medicine field. As a clinician,
0:36:05 > 0:36:08I know just how important a clinical environment,
0:36:08 > 0:36:11highly trained staff, and safe and reliable treatments are
0:36:11 > 0:36:15to my clients. At NIKS Medical, that is exactly what we deliver.
0:36:15 > 0:36:20I personally know how important your skin is. We are about making you
0:36:20 > 0:36:22feel comfortable in your own skin.
0:36:26 > 0:36:28I'm a qualified medical doctor.
0:36:28 > 0:36:33I trained privately as an aesthetic medicine practitioner
0:36:33 > 0:36:38and I am passionate about bringing clinical excellence to this sector.
0:36:38 > 0:36:42Hello. My name is Dr Tracy Mountford. My first question
0:36:42 > 0:36:45is about the training of your staff.
0:36:45 > 0:36:49How are you going to monitor the expertise,
0:36:49 > 0:36:52because people will come for YOU?
0:36:52 > 0:36:56Yeah. I think the answer is key staff and excellent training.
0:36:56 > 0:36:58I think that will ensure
0:36:58 > 0:37:03they are delivering genuinely high quality, excellent client care.
0:37:03 > 0:37:06I don't understand why you are restricting your offering
0:37:06 > 0:37:09to such basic treatments in a market
0:37:09 > 0:37:12with more increasingly sophisticated consumers.
0:37:12 > 0:37:16I don't know that you do actually understand the market
0:37:16 > 0:37:18as well as you think you do.
0:37:18 > 0:37:20My feeling would be that I do.
0:37:20 > 0:37:23The key thing which I was keen to do here
0:37:23 > 0:37:25is make absolutely sure
0:37:25 > 0:37:27that we were only offering treatments
0:37:27 > 0:37:30that have a low side-effect profile -
0:37:30 > 0:37:33the treatments which are the most established
0:37:33 > 0:37:34and have the most clinical grounding.
0:37:34 > 0:37:38I can assure you, they are the most popular treatments at the minute.
0:37:38 > 0:37:42Thank you very much for your time this evening. It has been a pleasure.
0:37:42 > 0:37:44APPLAUSE
0:37:51 > 0:37:55- How was it?- Such a bad question and answer. That was so hard.
0:37:57 > 0:37:59What do you think of the brand name?
0:37:59 > 0:38:01You've almost got to explain it,
0:38:01 > 0:38:03which makes it difficult for people to understand,
0:38:03 > 0:38:05and as soon as you have to start explaining something
0:38:05 > 0:38:07you are already one step behind.
0:38:07 > 0:38:12- It's very subtle.- It's a hugely competitive market.
0:38:12 > 0:38:16She's got to stand head and shoulders above the competition.
0:38:16 > 0:38:20Very strong presentation style. Very strong business proposition.
0:38:20 > 0:38:24We all know that market is expanding hugely
0:38:24 > 0:38:26and it's only going to go one way.
0:38:31 > 0:38:34Tonight, nothing more can be done.
0:38:42 > 0:38:46Tomorrow, the final boardroom.
0:38:58 > 0:39:00I really believe in my business plan.
0:39:00 > 0:39:04I really believe in the brand that I created,
0:39:04 > 0:39:08but I feel like I really let the brand down
0:39:08 > 0:39:09and let the team down
0:39:09 > 0:39:11in the delivery of the pitch.
0:39:15 > 0:39:17It's going to be completely out of Lord Sugar's comfort zone
0:39:17 > 0:39:20if he does go with me. He needs to trust and believe in me.
0:39:20 > 0:39:23I hope I have shown him enough throughout the process
0:39:23 > 0:39:27to show that I really am the right person for that investment.
0:39:50 > 0:39:52You can go through to the boardroom now.
0:40:16 > 0:40:18Good afternoon.
0:40:18 > 0:40:20ALL: Afternoon, Lord Sugar.
0:40:22 > 0:40:28Welcome back to the past candidates. Thanks for your cooperation.
0:40:28 > 0:40:31This, as you know, is the final run-in
0:40:31 > 0:40:36where one of these ladies will get my investment.
0:40:36 > 0:40:39Let's start off with Luisa's team.
0:40:39 > 0:40:42I feel like I got a really good team together.
0:40:42 > 0:40:43I wanted Neil on my team
0:40:43 > 0:40:46because he's such a strong candidate.
0:40:46 > 0:40:50I have a lot of respect for him. I enjoyed working with Jason again.
0:40:50 > 0:40:53It gave me a chance to redeem myself.
0:40:53 > 0:40:56Can we just get round to the name first of all?
0:40:56 > 0:40:57Zee, I think you came up with...
0:40:57 > 0:40:59Baker's Toolkit.
0:40:59 > 0:41:04Uh, well...you said you wanted to be famous, Zee, so...
0:41:04 > 0:41:06you will go down as the first man in history
0:41:06 > 0:41:08that Luisa's listened to - maybe.
0:41:08 > 0:41:11- That's a good achievement.- Yeah.
0:41:11 > 0:41:14So, go on, now you've split the team up. Tell me what you did then.
0:41:14 > 0:41:17Jason, Zee and myself went to speak to Peggy Porschen,
0:41:17 > 0:41:18the industry expert.
0:41:18 > 0:41:20What did you glean from Peggy?
0:41:20 > 0:41:23Um, she confirmed what I already knew about the industry
0:41:23 > 0:41:26that there is a really disjointed supply and demand at the moment.
0:41:26 > 0:41:29Did you feel you gave her much of an opportunity to have a chat to you,
0:41:29 > 0:41:32or were you explaining what you knew about the industry,
0:41:32 > 0:41:33which is a great deal?
0:41:33 > 0:41:37Are you trying to say politely that she never got a word in edgeways?
0:41:37 > 0:41:39I think three or four words in edgeways.
0:41:39 > 0:41:42She was agreeing with a lot of what I said.
0:41:42 > 0:41:44Because she was in agreement,
0:41:44 > 0:41:47she didn't then really have a lot to offer me.
0:41:47 > 0:41:49Who went to this focus group?
0:41:49 > 0:41:52Erm, Neil and Natalie went to the focus group for me.
0:41:52 > 0:41:56From what I can understand in the focus group,
0:41:56 > 0:42:00we got a bit of negative feedback about pink, did we not?
0:42:00 > 0:42:02The feedback we got was,
0:42:02 > 0:42:06there is more males that are now coming into the market.
0:42:06 > 0:42:08Myself and Natalie asked quite a lot of questions,
0:42:08 > 0:42:10gave a lot of feedback back.
0:42:10 > 0:42:12It obviously didn't get listened to
0:42:12 > 0:42:15because the presentation was very pink.
0:42:15 > 0:42:19I had with me yesterday a couple of people from the industry you are in.
0:42:19 > 0:42:21They were a little bit confused -
0:42:21 > 0:42:25is it for consumers or is it for the trade?
0:42:25 > 0:42:28I have always had the end user in my mind when doing this.
0:42:28 > 0:42:32The message should be really focused, straight to the trade.
0:42:32 > 0:42:36I think I did convey the key USPs very clearly in the video, actually.
0:42:36 > 0:42:38How do you think your pitch went?
0:42:38 > 0:42:41Not great. I lost my way on my cue cards that were in front of me
0:42:41 > 0:42:44and then pretty much ad-libbed.
0:42:44 > 0:42:46I didn't notice you lost your way.
0:42:46 > 0:42:50I think you came across very well as far as I was concerned. Erm, right.
0:42:50 > 0:42:53Listen, you four people that came across Luisa
0:42:53 > 0:42:55throughout the course of the process,
0:42:55 > 0:42:58how did you find her as a manager of people?
0:42:58 > 0:43:02Yeah, I think that Luisa has changed through the process.
0:43:02 > 0:43:05Initially, you just wanted to do it your way,
0:43:05 > 0:43:09but from this kind of experience, she was taking control
0:43:09 > 0:43:11- but taking on board everyone's opinion.- Good.
0:43:11 > 0:43:14Jason, the events of earlier in the process of the abdication,
0:43:14 > 0:43:16no signs of that on this?
0:43:16 > 0:43:19No, I think the dynamics of this task were quite different
0:43:19 > 0:43:22because this was Luisa's vision and Luisa was in control.
0:43:22 > 0:43:25We worked perfectly together. LAUGHTER
0:43:25 > 0:43:28I mean I was very touched that she actually called me
0:43:28 > 0:43:30and asked me to help her.
0:43:31 > 0:43:35OK. Leah, perhaps you can kick off.
0:43:35 > 0:43:37Might I say before you do,
0:43:37 > 0:43:41a very good dance from you there, Francesca.
0:43:41 > 0:43:45You went out of your way to help your project manager in this case,
0:43:45 > 0:43:48- is that right? - It was for Leah, she'd asked me to.
0:43:48 > 0:43:50Well, good, that's very nice of you.
0:43:50 > 0:43:56So, Leah. Alex, Myles, Francesca and Uzma, how did that work?
0:43:56 > 0:44:00Yeah, fantastic. They were my first four choices. I got all four.
0:44:00 > 0:44:04Throughout the task, they were all absolutely exceptional.
0:44:04 > 0:44:07Can we talk about the name first of all? When did the name come out?
0:44:07 > 0:44:11I came up with NIKS Medical, the group came up with the other names
0:44:11 > 0:44:12and then I picked my name.
0:44:12 > 0:44:15- So this NI... - LAUGHTER
0:44:15 > 0:44:17- NIKS?- Yeah.
0:44:17 > 0:44:21NIKS is how it would be pronounced but NICKS is how it would be read.
0:44:21 > 0:44:25- Erm, it's SKIN backwards.- Sounds like Mr Hewer's opened a wine bar.
0:44:25 > 0:44:27LAUGHTER
0:44:27 > 0:44:29I wish.
0:44:29 > 0:44:32Originally, you were going to call the company "Nicks".
0:44:32 > 0:44:33LEAH: Yeah.
0:44:33 > 0:44:38When people said shaving cuts, needles, nicks of the skin...
0:44:38 > 0:44:41you decided you would change it to N-I-K-S.
0:44:41 > 0:44:45- They didn't like "Nicks", did they? - No.- Did you feed that back to Leah?
0:44:45 > 0:44:48- Yes, we did. - And she said "I don't care", still?
0:44:48 > 0:44:51I think to be fair, the point you're making is that we had a concern
0:44:51 > 0:44:54and fed that information back and so Leah from that point on in the video
0:44:54 > 0:44:57and the presentation referred to it as N-I-K-S and not NICKS,
0:44:57 > 0:44:58to answer the question.
0:44:58 > 0:45:01And it will always henceforth be known as "Nicks"?
0:45:01 > 0:45:04- Yeah, it will.- I don't think "Nicks" is bad, it's a play on the irony
0:45:04 > 0:45:06that we're actually not cutting anything.
0:45:06 > 0:45:08I think that's good.
0:45:08 > 0:45:11- Do you?- Well, it's not great, but that's how you would spin it.
0:45:11 > 0:45:15But anyway, so, I'm sitting next to the experts.
0:45:15 > 0:45:20They seem to think that individuals that want these treatments done
0:45:20 > 0:45:24tend to want to stick and go to the person they always go to.
0:45:24 > 0:45:27If they want to go to Leah, for example...
0:45:27 > 0:45:29I really disagree with that. I can't get across to you -
0:45:29 > 0:45:33the person who is leading this field by an absolute mile is a brand.
0:45:33 > 0:45:34There is no face of that company.
0:45:34 > 0:45:36The reason that she does have a chance
0:45:36 > 0:45:39to counter the argument you're saying, Lord Sugar,
0:45:39 > 0:45:41is that she is focusing on three key treatments only.
0:45:41 > 0:45:43So her stuff can be brilliant...
0:45:43 > 0:45:45That, Myles, is again,
0:45:45 > 0:45:48is another negative that was brought up by those people.
0:45:48 > 0:45:52I totally disagreed with that lady, that is not right.
0:45:52 > 0:45:56You've been disagreeing with the industry leaders all night long,
0:45:56 > 0:45:58which is not a good thing to do. OK?
0:45:58 > 0:46:00You've pointed out that you are interested
0:46:00 > 0:46:01in going into business with me
0:46:01 > 0:46:05and what will I bring to the business? Well, I can bring my name.
0:46:05 > 0:46:07You probably don't need my face, that's for sure.
0:46:07 > 0:46:09But what I do have
0:46:09 > 0:46:14is an array of friends of a similar age group to me.
0:46:14 > 0:46:16Without a question of a doubt,
0:46:16 > 0:46:21all of those people that have had all of these treatments
0:46:21 > 0:46:26- over the years stick to their one favourite person.- Mm-hm.
0:46:26 > 0:46:28They do not flit around
0:46:28 > 0:46:33and the criteria of why they stick to that person is very simple -
0:46:33 > 0:46:35"Who done your face?"
0:46:35 > 0:46:38"Done a good job. Get me an appointment there."
0:46:38 > 0:46:40That's how they deal with it.
0:46:40 > 0:46:43It's not like changing a tyre on a car.
0:46:43 > 0:46:45I totally agree that you follow who you trust.
0:46:45 > 0:46:47Her background in medicine brings a personal side to it
0:46:47 > 0:46:49- and having her face leading it... - I agree.
0:46:49 > 0:46:51- ..leads the brand.- I agree 100%.
0:46:51 > 0:46:54On the basis of her campaign, it's all Luisa.
0:46:54 > 0:46:56I don't particularly agree with that.
0:46:56 > 0:47:00I think it should all be the product. This is all about her.
0:47:00 > 0:47:03My favoured name for this business is Dr Leah.
0:47:03 > 0:47:05I don't like that...
0:47:05 > 0:47:06LAUGHTER
0:47:06 > 0:47:08Change your name.
0:47:08 > 0:47:12All right, so everybody happy with how Leah did here?
0:47:12 > 0:47:14I think Leah got the best from everyone
0:47:14 > 0:47:16in a way that actually, this whole brand
0:47:16 > 0:47:18and her concept of business
0:47:18 > 0:47:20very much became our babies.
0:47:20 > 0:47:22Because she was knowledgeable and passionate about the product,
0:47:22 > 0:47:24she WAS making decisive decisions.
0:47:24 > 0:47:26All Leah's key skills came through.
0:47:26 > 0:47:28And she managed us very well.
0:47:28 > 0:47:32As far as the candidates that came back,
0:47:32 > 0:47:34thank you for your assistance.
0:47:34 > 0:47:37We'll see you later, most probably, yeah?
0:47:37 > 0:47:38ALL: Thank you.
0:47:38 > 0:47:40- Best of luck.- Thank you.
0:47:40 > 0:47:42Thank you.
0:47:45 > 0:47:47I can only invest in one of you...
0:47:47 > 0:47:50..unfortunately,
0:47:50 > 0:47:53and I'll go on
0:47:53 > 0:47:57to speak to you a little more and make that final decision shortly,
0:47:57 > 0:47:59so if you wouldn't mind stepping outside,
0:47:59 > 0:48:02I'll consult a bit more with Karren and Nick and call you back in later.
0:48:02 > 0:48:05Thank you.
0:48:15 > 0:48:18Two completely different business models.
0:48:18 > 0:48:20As far as Leah is concerned,
0:48:20 > 0:48:23she doesn't look like she wants to listen.
0:48:23 > 0:48:26It's all very well being adamant
0:48:26 > 0:48:30in what you want to do, but she'll need to listen.
0:48:30 > 0:48:32I have to say, having observed her closely,
0:48:32 > 0:48:35- she's an incredibly bright young woman.- Mm.
0:48:35 > 0:48:37She really does know what she's talking about
0:48:37 > 0:48:40and actually, she's shown
0:48:40 > 0:48:44that she can take a gift that she has
0:48:44 > 0:48:47and use that to create a business.
0:48:47 > 0:48:49I think that shows a really unique skill.
0:48:49 > 0:48:51Under "Leah", I have "stubborn".
0:48:51 > 0:48:54And under "Luisa", I have "less stubborn".
0:48:54 > 0:48:58Earlier on in the process, Luisa came across as a bit...
0:48:58 > 0:49:00- difficult, I suppose.- Hot-headed.
0:49:00 > 0:49:02I definitely was worried at one point
0:49:02 > 0:49:04if there was a businesswoman
0:49:04 > 0:49:07behind all that persona that she puts across.
0:49:07 > 0:49:10- All the pink stuff. - All the pink, yes.
0:49:10 > 0:49:11But I think she's proved
0:49:11 > 0:49:13that actually she understands the business,
0:49:13 > 0:49:16she's got a proposition that's investable,
0:49:16 > 0:49:19AND that she's learnt from what you told her..
0:49:19 > 0:49:22- Mm.- ..And she's changed and adapted her style.
0:49:22 > 0:49:25Yeah, well, we have two very investable candidates here.
0:49:25 > 0:49:28It's not going to be an easy decision.
0:49:31 > 0:49:33PHONE RINGS
0:49:34 > 0:49:36Yes, Lord Sugar?
0:49:36 > 0:49:37Can you send the two of them in, please?
0:49:37 > 0:49:39'Yes, Lord Sugar.'
0:49:39 > 0:49:41Lord Sugar will see you now.
0:50:07 > 0:50:10Well, ladies, this is the most important meeting
0:50:10 > 0:50:13that we'll have in this process here.
0:50:13 > 0:50:16It's the most difficult for me
0:50:16 > 0:50:20because we do have two very, very credible business plans.
0:50:20 > 0:50:23I'd like to give you a last-time opportunity
0:50:23 > 0:50:24of explaining to me
0:50:24 > 0:50:28why you think you should be my business partner.
0:50:28 > 0:50:30Luisa?
0:50:30 > 0:50:32I think I should be your business partner.
0:50:32 > 0:50:35The business I'm pitching, I know will be profitable.
0:50:35 > 0:50:37Also, as a person,
0:50:37 > 0:50:39I have a lot of business experience
0:50:39 > 0:50:42of starting and running businesses
0:50:42 > 0:50:44and I'd love to have you as my business partner.
0:50:44 > 0:50:45And Leah?
0:50:45 > 0:50:46I think that I am, first of all,
0:50:46 > 0:50:48pitching a fantastic business opportunity,
0:50:48 > 0:50:50completely unique.
0:50:50 > 0:50:53and it's extremely lucrative.
0:50:53 > 0:50:55And also, you're investing in me as a person
0:50:55 > 0:50:57and I genuinely think I am a dependable,
0:50:57 > 0:51:01- trustworthy person to invest in.- Mm.
0:51:01 > 0:51:04And I really think this is a fantastic opportunity
0:51:04 > 0:51:06for you and myself.
0:51:06 > 0:51:08You have an exit plan, don't you?
0:51:08 > 0:51:11Yeah, I would aim to sell nine clinics after year five,
0:51:11 > 0:51:14for a value of approximately eight million -
0:51:14 > 0:51:16that's an extremely conservative estimate.
0:51:16 > 0:51:18Any exit plan for you?
0:51:18 > 0:51:22No, I want to make it big and I want to stay in this industry.
0:51:22 > 0:51:25I want to become a big baking market leader.
0:51:25 > 0:51:29- Well, right now you claim to have three businesses, right?- Yeah.
0:51:29 > 0:51:33What are we going to do about all these other businesses
0:51:33 > 0:51:36if I decide to go into business with you?
0:51:36 > 0:51:37My shop looks after itself...
0:51:37 > 0:51:39How can a business look after itself?!
0:51:39 > 0:51:44I have people that run it, so I look from the high level.
0:51:44 > 0:51:46The day-to-day running of those businesses
0:51:46 > 0:51:48is taken care of, I'm ready for the..
0:51:48 > 0:51:51I have a problem with all that stuff, I got to tell you.
0:51:51 > 0:51:55Of all the 16 candidates that have come into this process,
0:51:55 > 0:51:57they came here under no illusion
0:51:57 > 0:52:00that they were all going to be entering into a business with me.
0:52:00 > 0:52:03And I, maybe naively, believed
0:52:03 > 0:52:07that they were going to give me their 100% attention.
0:52:07 > 0:52:09I have the utmost respect for you
0:52:09 > 0:52:10and will always have my ears wide open
0:52:10 > 0:52:14to any feedback and critique that you will give me.
0:52:14 > 0:52:16Luisa the person, this is another thing.
0:52:16 > 0:52:18When you came into this process,
0:52:18 > 0:52:20there was hints of game-playing,
0:52:20 > 0:52:23being manipulative, getting your own way.
0:52:23 > 0:52:25My concern is whether you're going to listen.
0:52:25 > 0:52:28I'm wondering whether you've ever really had
0:52:28 > 0:52:31a business partner that has actually got
0:52:31 > 0:52:33as much say in the business as you?
0:52:33 > 0:52:36I think that I have...
0:52:36 > 0:52:38been in this process and when you come into this,
0:52:38 > 0:52:40you are with 16 other people who think they
0:52:40 > 0:52:43are better than you are.
0:52:43 > 0:52:46I definitely believe that I was better than them
0:52:46 > 0:52:48and wasn't shy about putting it across.
0:52:48 > 0:52:50However, I do believe
0:52:50 > 0:52:52that I've learnt such a lot about myself
0:52:52 > 0:52:55and I now know that sometimes it's OK
0:52:55 > 0:52:58to shut your mouth and listen to someone else
0:52:58 > 0:53:00and I feel like I'm, if anyone in this process,
0:53:00 > 0:53:03one of the people that has learnt the most.
0:53:03 > 0:53:05OK. Leah.
0:53:05 > 0:53:07Her business there, I can ask myself,
0:53:07 > 0:53:10"How much trouble can I get in with cupcakes?
0:53:10 > 0:53:13"What can they accuse me of - making people fat?"
0:53:13 > 0:53:15That's about the worst they can do.
0:53:15 > 0:53:18- Yeah.- But your business, I get a little bit concerned.
0:53:18 > 0:53:19Not about you.
0:53:19 > 0:53:21Let me make this perfectly clear.
0:53:21 > 0:53:23I have no problem with you.
0:53:23 > 0:53:25No problem with your morals
0:53:25 > 0:53:28and your abilities and your qualifications
0:53:28 > 0:53:30and all that stuff,
0:53:30 > 0:53:32but I'm in this big world that you haven't been in.
0:53:32 > 0:53:36- Yeah.- I'm afraid it is a bit of a nasty world out there.
0:53:36 > 0:53:39If you can imagine a dartboard,
0:53:39 > 0:53:42and I am the bull's eye,
0:53:42 > 0:53:46and this, this business
0:53:46 > 0:53:50is like as if I'm leaning out there with my chin,
0:53:50 > 0:53:52waiting to get a smack on it, OK?
0:53:52 > 0:53:54I actually think you're completely right.
0:53:54 > 0:53:57If you were going to go into this business with anyone,
0:53:57 > 0:53:59I would say don't do it unless it's me.
0:53:59 > 0:54:00HE LAUGHS
0:54:00 > 0:54:03You need to think, as well, how many pots of edible glitter
0:54:03 > 0:54:05do you need to sell in order to make the same sort of money
0:54:05 > 0:54:07that you'll be making from my business?
0:54:07 > 0:54:09Yeah, that's a very, very fair comment.
0:54:09 > 0:54:11The margins in your business, if it's run properly -
0:54:11 > 0:54:13IF it's run properly -
0:54:13 > 0:54:16are amazing, and the margins in your business
0:54:16 > 0:54:17- are going to be a tough ride.- Yeah.
0:54:17 > 0:54:20- It's going to be down to volume... - Yeah.- ..It's a simple as that.
0:54:20 > 0:54:23Completely different end of the rainbow,
0:54:23 > 0:54:25- but safer.- Yeah.
0:54:25 > 0:54:27In an earlier boardroom today,
0:54:27 > 0:54:29you said no quite a lot.
0:54:29 > 0:54:32You disagreed with Lord Sugar quite a lot.
0:54:32 > 0:54:35How stubborn are you?
0:54:35 > 0:54:37I'm normally a very compliant person.
0:54:37 > 0:54:40I know I barely spoke until about task six.
0:54:40 > 0:54:42I really am, it's just that this is something
0:54:42 > 0:54:44I have specific expertise in.
0:54:44 > 0:54:47I'm extremely passionate about it and I want it to be done right.
0:54:54 > 0:54:56Well, look, ladies,
0:54:56 > 0:54:58I've heard what you've got to say.
0:54:58 > 0:55:00It's a very, very difficult decision,
0:55:00 > 0:55:03but here's how I see it.
0:55:07 > 0:55:10It's tough, it is very, very tough.
0:55:16 > 0:55:19Leah, you are definitely
0:55:19 > 0:55:21an expert in this field
0:55:21 > 0:55:23and I do trust what you're saying
0:55:23 > 0:55:26as far as morals are concerned.
0:55:28 > 0:55:30But...
0:55:30 > 0:55:32it's...
0:55:32 > 0:55:35a very hard choice I've got to make here. Her business
0:55:35 > 0:55:38is much easier, less risk,
0:55:38 > 0:55:40more in line with what I've done in the past.
0:55:40 > 0:55:45It's selling a product, and yours is something completely alien.
0:55:47 > 0:55:51Luisa...
0:55:51 > 0:55:53..I know that you are a business person.
0:55:53 > 0:55:55I'm convinced of that.
0:55:57 > 0:56:01I've observed you over the past 12 weeks.
0:56:01 > 0:56:03I do believe that you have
0:56:03 > 0:56:07changed your ways a little bit.
0:56:07 > 0:56:13I am still concerned whether I'm going to get your 100% attention
0:56:13 > 0:56:15because you've got other businesses.
0:56:18 > 0:56:20But...
0:56:20 > 0:56:22..Leah...
0:56:22 > 0:56:24..it really boils down to
0:56:24 > 0:56:27where am I now, you know?
0:56:27 > 0:56:2966 years old.
0:56:29 > 0:56:32Do I need another load of aggravation?
0:56:32 > 0:56:34And that's where
0:56:34 > 0:56:37I get a little bit concerned.
0:56:40 > 0:56:43So...
0:56:49 > 0:56:52..on balance, I think I've made my mind up now.
0:57:08 > 0:57:10At the end of the day...
0:57:10 > 0:57:14..a bit of devil in me has got to take the risk.
0:57:14 > 0:57:17Leah, you're going to be my business partner.
0:57:19 > 0:57:22Oh! Oh, my God. Thank you.
0:57:25 > 0:57:28Well, ladies, it's been a very long journey.
0:57:28 > 0:57:32I know you're disappointed, Luisa.
0:57:32 > 0:57:35- I do wish you the best of luck. - Thank you.
0:57:35 > 0:57:37I'll be seeing you shortly, OK?
0:57:37 > 0:57:39Off you go.
0:57:39 > 0:57:41Thank you.
0:58:09 > 0:58:11To have Lord Sugar show this faith in me
0:58:11 > 0:58:15is absolutely unbelievable. It's amazing.
0:58:15 > 0:58:18I had much less experience than the other candidates in business
0:58:18 > 0:58:20coming into the process
0:58:20 > 0:58:22and I really can't believe I've got this far
0:58:22 > 0:58:27and that I've actually won it! I can't believe it!
0:58:27 > 0:58:29I'm really going to do everything I can
0:58:29 > 0:58:31to prove that he has made the right decision
0:58:31 > 0:58:34and I won't let him down.
0:58:35 > 0:58:3816 candidates.
0:58:38 > 0:58:41One winner.
0:58:41 > 0:58:44Lord Sugar's search for his new business partner
0:58:44 > 0:58:46is over.
0:59:10 > 0:59:13Subtitles by Red Bee Media Ltd