0:00:02 > 0:00:04This is an unbelievable opportunity.
0:00:04 > 0:00:09Lord Sugar's in the market for a brand-new business partner.
0:00:10 > 0:00:16This process is not about a job. It's about me ploughing £250,000 into a business.
0:00:16 > 0:00:20Trust me. There are people in this room that are hungry for this deal.
0:00:21 > 0:00:27Here to do battle for his backing, 16 ambitious entrepreneurs.
0:00:27 > 0:00:33They told me you can do things, you lot. You can't. You're all a bloody waste of space!
0:00:33 > 0:00:39At stake, a quarter-million-pound investment
0:00:39 > 0:00:43and a 50/50 partnership with a business icon.
0:00:43 > 0:00:47I believe actions speak louder than words.
0:00:47 > 0:00:50This is rubbish. This idea is rubbish.
0:00:50 > 0:00:55- It's a deal worth fighting for. - You're talking nonsense!
0:00:57 > 0:01:0016 potential business partners.
0:01:00 > 0:01:03- Hold me tight. - Why are you undermining me?
0:01:03 > 0:01:06Will you be quiet, you silly shit?!
0:01:06 > 0:01:0812 tough weeks.
0:01:08 > 0:01:10We've got to buy something!
0:01:10 > 0:01:12- Big smiles! - I'm worried.
0:01:12 > 0:01:15One life-changing opportunity.
0:01:15 > 0:01:21You're fired. You're fired. I don't want to see your face any more. You're fired.
0:01:29 > 0:01:36- Previously on The Apprentice: - I'm sending you to the Motorhome and Caravan Show.
0:01:36 > 0:01:38You've got to sell.
0:01:38 > 0:01:40Caravan, caravan!
0:01:40 > 0:01:46- Matching products to punters proved tricky for Kurt's team. - We've lost the two items we wanted.
0:01:46 > 0:01:52- We've done badly there. - And sales of their retro camper... - I really want to sell you one.
0:01:52 > 0:01:55- ..stayed static.- I don't think so.
0:01:55 > 0:02:00- On the other team...- I love your style.- ..Jason struck gold with silver spenders.
0:02:00 > 0:02:06- Thank you very much. - In the boardroom, project manager Neil packed away a big win.
0:02:06 > 0:02:09- £33,615.- Very good.
0:02:09 > 0:02:15- A pat on the back for Jason... - I forgot to say well done. - ..left the other team trailing.
0:02:15 > 0:02:18£1,500 is a bloody disgrace!
0:02:18 > 0:02:23- Kurt ran out of road. - I picked the wrong item.
0:02:23 > 0:02:26He became the seventh casualty of the boardroom.
0:02:26 > 0:02:30- Kurt, you're fired. - It was a dead end for Natalie, too.
0:02:30 > 0:02:35You've had a hell of a lot of chances. Natalie, you're fired.
0:02:35 > 0:02:41Now eight remain to fight for the chance to become Lord Sugar's business partner.
0:02:51 > 0:02:53TELEPHONE RINGS
0:02:53 > 0:02:556am.
0:02:58 > 0:03:02- Hello?- Good morning. This is Lord Sugar's office.
0:03:02 > 0:03:06Lord Sugar would like you to meet him at the Old Marylebone Town Hall.
0:03:06 > 0:03:10- The cars will be with you in half an hour.- OK.
0:03:10 > 0:03:13Guys! Wake up!
0:03:13 > 0:03:18We have to be at the Old Marylebone Town Hall in half an hour.
0:03:18 > 0:03:22- Marylebone? What goes on there? - Weddings.
0:03:25 > 0:03:31- Are you going to man up and be project manager? - Will you put yourself forward?
0:03:31 > 0:03:33MAKES CLUCKING SOUNDS
0:03:33 > 0:03:35Oh, dear.
0:03:49 > 0:03:55What do you think Lord Sugar will do with the teams? There's only three on their team.
0:03:55 > 0:03:58There's five on ours.
0:04:02 > 0:04:08- This is a bit scary. Our entire team is sat on this back seat.- I know! - How did that happen?
0:04:08 > 0:04:10We need to win. I hated losing.
0:04:10 > 0:04:15Whatever the task is, I'll put myself forward and make sure we win.
0:04:18 > 0:04:21Marylebone Town Hall,
0:04:21 > 0:04:24each year home to hundreds of weddings.
0:04:54 > 0:04:56Good morning. ALL REPLY
0:04:56 > 0:05:00Welcome to the Old Marylebone Town Hall.
0:05:00 > 0:05:05This is, by far, the busiest registry office in London.
0:05:05 > 0:05:10Your task today is based upon the theme of getting people together.
0:05:10 > 0:05:17In the last ten years, the online dating industry has exploded.
0:05:17 > 0:05:22Over £1.5 billion worldwide is spent on these websites.
0:05:22 > 0:05:27What I want you to do is to come up with an online dating concept
0:05:27 > 0:05:33and create an advertising campaign. In a few days' time, you are going to present your website,
0:05:33 > 0:05:38your television advertising campaign, to a bunch of experts I've laid on.
0:05:38 > 0:05:42But I will decide which overall campaign is the best.
0:05:42 > 0:05:47And in the losing team one of you will be fired.
0:05:47 > 0:05:51There's a need for us to balance the teams up here a little bit,
0:05:51 > 0:05:54so Jordan move over to Endeavour.
0:05:57 > 0:06:05So I'll see you back in the boardroom in a few days' time. Good luck. Off you go.
0:06:06 > 0:06:11Two days to create an online dating concept with an original ad campaign.
0:06:15 > 0:06:21- The first time I ever saw a picture of my wife was online.- Yeah? - But it wasn't on a dating site.
0:06:25 > 0:06:31- I've never done online dating. I just couldn't...I don't think... - You think it's for losers!
0:06:34 > 0:06:37- Why? Have you done it?- Yeah!
0:06:37 > 0:06:43Some people are gay, some people are lesbian, some people are heterosexual.
0:06:43 > 0:06:48There are so many variants of people's sexuality,
0:06:48 > 0:06:51we need to make sure that we get all these people in.
0:06:51 > 0:06:54- Within reason.- Oh, yeah.
0:06:54 > 0:07:00Don't worry. I don't think we'll have any 50 Shades of Grey nonsense! But I'm Christian Grey of the Valleys.
0:07:03 > 0:07:059.30am.
0:07:05 > 0:07:07Farringdon.
0:07:11 > 0:07:16Base for both teams, advertising agency Karmarama.
0:07:16 > 0:07:20First job, pick project managers.
0:07:20 > 0:07:26What Lord Sugar didn't mention is that I've headed a dating website before.
0:07:26 > 0:07:29Flirting with the role of leader, Jason.
0:07:29 > 0:07:35- I was Cupid.- You were Mr Cupid? - That was my "nickname" on the website.- I'm shocked!
0:07:35 > 0:07:39- It was a student website.- For dating? That you ran?- That I ran.
0:07:39 > 0:07:46- You're keen to be project manager? - Definitely.- You believe you can do this?- Of course. We're all doing it.
0:07:46 > 0:07:51If you believe you're the right person, then you should do it.
0:07:52 > 0:07:58- Yet to run a team... - I'm really happy to put myself forward on this.- ..Alex.
0:07:58 > 0:08:05- I've got experience in graphic design, websites and using dating websites.- I'll put myself forward.
0:08:05 > 0:08:10I don't have quite as much experience in creating the websites themselves,
0:08:10 > 0:08:14but I'd get everyone working to their strengths...
0:08:14 > 0:08:20- I think we need a business strategy. So I'll put myself forward. - That's all right.
0:08:20 > 0:08:27Em, I think you'll be really strong on graphic design, but overall you have a more broad sense of it.
0:08:27 > 0:08:30I feel like that, too.
0:08:30 > 0:08:35- You happy with that? - Well, not really. Let's just get on with it.- Cool.
0:08:35 > 0:08:39I think we need to discuss the target market.
0:08:39 > 0:08:44- Does anyone want to kick off? - I definitely think young professionals.- I second that.
0:08:44 > 0:08:50I'm with you on that. 'My gameplan is to coax the best out of other people'
0:08:50 > 0:08:56and make sure from a 50,000-foot view there's a clear theme throughout the entire campaign.
0:08:56 > 0:08:59All integrated with a clear theme.
0:08:59 > 0:09:06I think Alex is really strong on the web and text side. You two go nicely working on market research.
0:09:06 > 0:09:09- - Perfect.- Well done. - - Good luck, guys.
0:09:11 > 0:09:16- Our job is to come up with the name, logo and strapline.- Simple.
0:09:16 > 0:09:1850 Shades of Work.
0:09:18 > 0:09:23- Also deciding who to woo... - It's critical.- ..Jason's team.
0:09:23 > 0:09:27- I like the idea of the over 50s. - I'm swaying towards over 50s.
0:09:27 > 0:09:34I'll put a spanner in the works. I'd steer away from mature because WE are our target market.
0:09:34 > 0:09:40- It's something where we can differentiate ourselves. - I'm concerned we wouldn't get it.
0:09:40 > 0:09:44My personal experience and knowledge is young professionals.
0:09:44 > 0:09:48None of us sitting here can relate to a mature over 50.
0:09:48 > 0:09:53It's not an old age club. Get that idea out of your head.
0:09:53 > 0:09:58The key is to bring passion, vigour, excitement into mature over 50s.
0:09:58 > 0:10:03- That's essentially what we want to do.- It's such a risk.
0:10:06 > 0:10:08The City.
0:10:08 > 0:10:15- Chatting up young professionals... - Do you have any online dating experience?- ..Leah.
0:10:15 > 0:10:19I went on two scary dates and it put me off.
0:10:19 > 0:10:23- And snapping perfect partners for the website...- Excuse me, sir. - ..marketing man Myles.
0:10:23 > 0:10:29We have to do a quick pitch to an advertising agency and include photos of couples.
0:10:29 > 0:10:33- I'm thinking you and her would look great.- Sure.- Perfect.
0:10:34 > 0:10:39- It'll be fine. You look at me. - Right, right, right.
0:10:39 > 0:10:42A bit of hand contact, too.
0:10:42 > 0:10:48- Maybe if you could put your arms on his shoulders as if you're going to kiss him.- Bloody hell!
0:10:49 > 0:10:52- Could you look a bit more wooden? - What?!
0:10:52 > 0:10:54You want to stick with the over 50s?
0:10:54 > 0:11:00- On the other team...- We have to relate to this.- ..working on ways to seduce silver-haired singles,
0:11:00 > 0:11:08- Luisa and project manager Jason. - Do we want the website to be timeless, elegant, classic?
0:11:08 > 0:11:14- Em...- Or cheeky, fun and a little bit on the line?
0:11:14 > 0:11:20- We want it very young, very vibrant. - OK.- How about something like Love Ignition?- That's so cringe.
0:11:20 > 0:11:21PHONE RINGS
0:11:21 > 0:11:25- Hi, guys. - Hiya! You OK?
0:11:25 > 0:11:30- Have you had any feedback yet? - We're just about to go in now.
0:11:30 > 0:11:36We need to identify do they like something traditional or something a bit cheeky and contemporary.
0:11:36 > 0:11:38- OK.- OK, go.
0:11:38 > 0:11:43Taking the pulse of the over 50s, Neil and Francesca.
0:11:43 > 0:11:48You don't want to make it too cheeky, like a younger website.
0:11:48 > 0:11:52Stress the romance and that it's a safe site.
0:11:52 > 0:11:55So less tongue in cheek, a bit more class?
0:11:55 > 0:11:59Friendship and flowers? That kind of feeling?
0:11:59 > 0:12:04- Friendship and flowers... - Friendship goes on to flowers. - Exactly.- OK.
0:12:06 > 0:12:08That's brilliant.
0:12:08 > 0:12:13Back at the agency, the other team brainstorming ideas...
0:12:13 > 0:12:20- I like a site empowering the woman. - Right.- ..project manager Jordan and Alex.
0:12:20 > 0:12:26'This whole idea of being a woman in power who sits on a throne and picks off men
0:12:26 > 0:12:32- 'is just the wrong idea.' - I'm a woman who works really long hours in the City.
0:12:32 > 0:12:36I don't want to go out to a bar and sit and wait for men.
0:12:36 > 0:12:42I want to go onto a website and choose people because I am a strong, sexually-liberated
0:12:42 > 0:12:46- and high-powered woman.- When men do it, it's buying a wife from Russia!
0:12:46 > 0:12:49Em...we need to think now, OK?
0:12:51 > 0:12:55Like some girls love to have a man in a suit.
0:12:55 > 0:12:58OK, so business and date.
0:12:58 > 0:13:04- Cufflinks.- There's a good word! Now I'm liking you, Alex. - 'Cufflinks, cufflinks.'
0:13:04 > 0:13:06You need two, just like a relationship.
0:13:06 > 0:13:12Put a big red box behind there. 'It's about relationship and business links.'
0:13:12 > 0:13:14That is the whole market.
0:13:14 > 0:13:20- I'm happy. It looks strong, clear. - We've got a brand there, a niche. We just need to stick to it.
0:13:20 > 0:13:22- Yeah.- Happy with that.
0:13:22 > 0:13:24OK, job done.
0:13:26 > 0:13:28Lunchtime.
0:13:30 > 0:13:34- Still trying to figure out the over 50s...- Hello?
0:13:34 > 0:13:38- You all right?- ..Jason's team.
0:13:38 > 0:13:42The main thing we've got from it is they don't want anything cheeky.
0:13:42 > 0:13:48They want the name like Friendship and Flowers. If you can go with Friendship and Flowers,
0:13:48 > 0:13:52it describes what we're trying to do. You can start as friends,
0:13:52 > 0:13:57then it can build into romance where the man buys flowers.
0:13:57 > 0:13:59- Thank you.- Bye!
0:13:59 > 0:14:05I hate it, but the focus group suggested it and I think we'd be silly not to go with something
0:14:05 > 0:14:11that a focus group has suggested. They are the age, they are the target market.
0:14:11 > 0:14:17'We were going with this idea of energy, vigour, excitement and we've been thrown a curveball.'
0:14:17 > 0:14:23Luisa and I have to adapt and change the whole idea, really,
0:14:23 > 0:14:28to something which is much more drab than we intended.
0:14:28 > 0:14:34Are you happy to go with Friendship and Flowers, Budding Friendships and Romance for the Over 50s?
0:14:35 > 0:14:39If that's what they want, that's what they want.
0:14:41 > 0:14:432.30pm.
0:14:43 > 0:14:47We're going to be going into the web design agency very soon.
0:14:47 > 0:14:55- Where are you at with the name? - We went with Cufflinks.- Well... So you have Cufflinks?
0:14:55 > 0:15:00- Do women wear cufflinks? I don't. - It's quite masculine.- Very masculine.
0:15:00 > 0:15:04- The logo looks very professional. - It looks really good, guys.
0:15:04 > 0:15:05OK, bye-bye.
0:15:05 > 0:15:12- As a name, Cufflinks says to me "male fashion outlet", as opposed to a dating website.- I totally agree.
0:15:17 > 0:15:19At the agency...
0:15:19 > 0:15:21What do you think, Luisa?
0:15:21 > 0:15:26Behind on Friendship and Flowers, Jason with Luisa.
0:15:26 > 0:15:33Why are you hesitating? We have to make a decision and go or we'll get absolutely nothing done.
0:15:33 > 0:15:39- What about the lightest purple? - Jason, we really have to make a decision. Make a decision.
0:15:39 > 0:15:45- Don't you think that's brighter? - We're an hour over our deadline. We've got a website to create.
0:15:45 > 0:15:50- Make a decision, stick with it. - Give me a couple of oranges and yellows for flowers.
0:15:50 > 0:15:57- You just have to make a decision and go with it.- I don't like that, so I want a little bit more time.
0:15:57 > 0:16:02- OK.- And what about...can we have the flowers in really bright yellow?
0:16:03 > 0:16:09- You've just made it look worse. - Can we try black and white so it's got a border of black...
0:16:09 > 0:16:17- This is absolutely ridiculous. - It looks like a funeral parlour. - I've got a headache because of you.
0:16:17 > 0:16:20Unless we have it... Friendship and Flowers in green?
0:16:21 > 0:16:25OK, we're going. We're going because we have to go.
0:16:26 > 0:16:31I find it really frustrating working with you when you cannot decide.
0:16:31 > 0:16:39- You can't spend 45 minutes deciding colours and you've come up with some bloody grandma thing!- I have?!
0:16:39 > 0:16:45- As if you're a bystander in this. - I was against this from the start. I hate the over 50s.
0:16:45 > 0:16:50- I stick to a decision once I think it's a good decision. - But you can't take three hours.
0:16:50 > 0:16:57- My point is that you can't take three hours.- Maybe on a design task I shouldn't have been PM.
0:16:57 > 0:16:59Maybe that's a good point.
0:17:17 > 0:17:196pm.
0:17:19 > 0:17:22A website design agency.
0:17:22 > 0:17:28- I'd like that...- Inventing lonely lovers for Cufflinks, Jordan and Alex.
0:17:28 > 0:17:34- Can we change the occupation from international spy? - I want to be an international spy.
0:17:34 > 0:17:38It's for serious business people. What is your job? Marketing? Media?
0:17:38 > 0:17:44- Business development manager. - Occupation: business development manager.- It's more fun being a spy.
0:17:44 > 0:17:47I know, but come on, man.
0:17:47 > 0:17:52They picked young professionals between 20 and 30. Young people
0:17:52 > 0:17:54who want dating to be fun.
0:17:54 > 0:18:02Yet their website is incredibly corporate, very sterile. It doesn't say, "Come here for a load of fun."
0:18:03 > 0:18:06- #- Cufflinks for lovers in suits!- #
0:18:06 > 0:18:11- Two hours late for their web designer... - I'm Lucy. Nice to meet you.
0:18:11 > 0:18:14..Jason and Luisa.
0:18:14 > 0:18:21- We've got an hour and a half. - What do you want me to do? - What do you want ME to do?
0:18:21 > 0:18:27The thing is, you are such a very decisive person and maybe we need you to make these...
0:18:27 > 0:18:30to push forward and I'll oversee it.
0:18:30 > 0:18:36- OK, I'll lead this with Lucy. - Lead this with Lucy and...and... and...sort it.
0:18:36 > 0:18:40Jason has no idea. He's so out of his depth.
0:18:40 > 0:18:48- 'We've only got a little bit of time and we won't finish the website.' - Bring it together and then two...
0:18:49 > 0:18:55'I may seem quite aggressive and pushy with him, but he has to step up.'
0:18:55 > 0:19:01I feel like I am PM on this task, but I'm not PM. I'm going to ask him, "Do you want me to take over?"
0:19:05 > 0:19:079pm.
0:19:08 > 0:19:14- Let's talk about ideas for the advert.- You could have a disaster date from start to finish.
0:19:14 > 0:19:20The girl's reading out the profile of who she's going to meet and then whoever turns up
0:19:20 > 0:19:24- is a total Herbert. - Do you want an ugly person actor?
0:19:24 > 0:19:28- We've actually had some ideas. - Right, there's three options.
0:19:28 > 0:19:34I'm the old bloke who pretends he's way younger, you're the 6 foot 6 strapping guy
0:19:34 > 0:19:38and you're just the classic James Bond good looks.
0:19:56 > 0:20:00What happened? How come you didn't get it done?
0:20:00 > 0:20:06- There was just a hell of a lot to do.- Think the others got theirs done?- Yeah.
0:20:08 > 0:20:15- That's what I can't understand. How have we not got it done? - There was a lot of...time wasted.
0:20:15 > 0:20:19I was just trying to get the colours right, to get the branding right.
0:20:19 > 0:20:26- This logo is going to go on everything.- But we've no website. I don't understand what's gone on.
0:20:26 > 0:20:30There was a point, Jason, where you just said, "You do it."
0:20:30 > 0:20:38- But, guys, we're just spending so much time...- It's worth it if, come tomorrow, we get more things wrong.
0:20:39 > 0:20:41I'm in a nest of vipers.
0:20:41 > 0:20:46Everybody here has... blood on their lips.
0:20:47 > 0:20:54I think that Jason needs to make a decision whether he continues to be project manager.
0:20:54 > 0:20:59- I've never heard anything like this in my life.- Or whether we all pull together as a team
0:20:59 > 0:21:01and you make clearer decisions.
0:21:01 > 0:21:06- You can't change project manager. - Yes, you can.- Am I hearing this?!
0:21:06 > 0:21:10The team and the victory is the first and most important thing.
0:21:10 > 0:21:14Luisa does have that commanding voice.
0:21:14 > 0:21:20I've had enough. Is Jason staying as project manager or not? Francesca?
0:21:20 > 0:21:24- If Jason's not 100% into it...- Right. - ..let her do it. I'm sorry.
0:21:25 > 0:21:29- I would like to be project manager. - Jason...
0:21:29 > 0:21:31I think you've lost it.
0:21:33 > 0:21:37Job done. Luisa, you're project manager from here on in.
0:21:37 > 0:21:40'Sometimes the best leadership'
0:21:40 > 0:21:44is about stepping down. Sometimes it involves very hard decisions,
0:21:44 > 0:21:48decisions where you do... lose face.
0:21:48 > 0:21:50For the benefit of the team.
0:21:58 > 0:22:009am.
0:22:00 > 0:22:05Today both teams must produce TV adverts and poster campaigns.
0:22:06 > 0:22:12- Can we just agree that we're not going to go round in circles? - No, you're PM. I get to shut up now.
0:22:12 > 0:22:17Laying down the law, Jason's new project manager, Luisa.
0:22:17 > 0:22:20- We are going to design a bust-up advert.- OK.
0:22:20 > 0:22:24- This is our website.- Right. - Start off with that green background
0:22:24 > 0:22:28and then we can put our logo in.
0:22:28 > 0:22:33I really, really hope that after that extremely bold move of mine
0:22:33 > 0:22:41to pass on the mantle to Lu, I just hope we come together and Lu brings unity where I evidently failed.
0:22:41 > 0:22:48- I just want to say "Log on now to meet new people" and "One month free trial".- OK.
0:22:52 > 0:22:54On the other team,
0:22:54 > 0:22:57polling young professionals...
0:22:57 > 0:23:01We've created a concept to pitch to advertisers and want feedback.
0:23:01 > 0:23:07- ..Jordan, Myles... - It's about linking people together. - ..and Cufflinks.
0:23:07 > 0:23:13- Be honest. Do you like it? - Em... To be honest, I think it's a bit boring.
0:23:13 > 0:23:16It doesn't stand out. It's like a corporate website.
0:23:16 > 0:23:20In terms of imagery, it's corporate.
0:23:20 > 0:23:24I think the website doesn't come across as having any passion, fun.
0:23:24 > 0:23:28- What are your thoughts on the colouring, branding?- Er...
0:23:28 > 0:23:34It's any old corporate website. I think the challenge for today is to make sure the TV advert
0:23:34 > 0:23:36injects something engaging into it.
0:23:36 > 0:23:42- You must be our camera crew? - On location and ready to roll, Leah and Alex.
0:23:42 > 0:23:49I did a little photography and video editing, so I have some ideas. I'll be doing some acting as well.
0:23:49 > 0:23:54I'm quite a visionary person, so as far as directing and editing,
0:23:54 > 0:23:58my previous skills will really come to light today.
0:23:58 > 0:24:04- What's the storyline?- OK, Rebecca is a young, busy professional running late for her online date.
0:24:04 > 0:24:08I'm playing a bad date before she meets Prince Charming.
0:24:11 > 0:24:14Oh, yeah. Looking good.
0:24:15 > 0:24:18Hi. I'm Herbert.
0:24:18 > 0:24:22Hello, mademoiselle. Come on. Focus on the eyes.
0:24:23 > 0:24:28- One, two, three, action!- I have really high hopes for this one.
0:24:28 > 0:24:32No, no, it totally went wrong. This is wrong.
0:24:34 > 0:24:36On the other team,
0:24:36 > 0:24:42- and working as one, Neil... - I'm following your lead. - ..and Francesca.
0:24:42 > 0:24:48- Big smile.- Remember, he's picked you from hundreds of beautiful women on the website.
0:24:48 > 0:24:51- Am I not allowed to say, "Action"? - Yeah, definitely.
0:24:51 > 0:24:54Yesterday, I watched the disintegration of Evolve.
0:24:54 > 0:24:57- Quiet, please. Three, two, one. - Action.
0:24:57 > 0:25:01- Hi, Simon. - You look just like your profile.
0:25:01 > 0:25:06'After Jason abdicated, things have settled down.'
0:25:06 > 0:25:10- Just a little bit more animated. - 'Francesca's happy, Neil's happy.'
0:25:10 > 0:25:16- Lovely. Here we go. This time. Three, two, one...- 'Now they finish each other's sentences!'
0:25:16 > 0:25:21- Action. - Three, two, one...- Action.
0:25:21 > 0:25:27- Three, two, one...- Action. - Lovely. Thank you. - Guys, well done, everyone.
0:25:27 > 0:25:29Back on the Cufflinks shoot...
0:25:29 > 0:25:35- If you can swivel the camera, I was thinking of that. - Can you put it back?
0:25:35 > 0:25:39- ..relationships are falling apart. - Right, as you were.
0:25:39 > 0:25:45- We don't need them meeting. - I think we do.- We don't. - Can we try one more?
0:25:45 > 0:25:51There's two directors here. We've probably shot a usable five seconds of an advert.
0:25:51 > 0:25:54We need to do this in five minutes.
0:25:54 > 0:25:59- It's mayhem. - Try to keep your head still. Sometimes your hair is in the way.
0:25:59 > 0:26:01I don't mind your hair. It's fine.
0:26:01 > 0:26:03Action.
0:26:04 > 0:26:07'Simon and Pam?'
0:26:07 > 0:26:14- Shooting their final scene... - I'd love one that's just a little bit of a wink.
0:26:14 > 0:26:21- ..for Neil and Francesca, a happy ending. - Three, two, one.- Action!
0:26:21 > 0:26:25'Market research said not cheeky, classy, professional.'
0:26:25 > 0:26:30They've come up with a mumsy... cosy...huggy sort of thing.
0:26:30 > 0:26:33This is my age group.
0:26:33 > 0:26:35Smile.
0:26:35 > 0:26:37I'd run a mile!
0:26:37 > 0:26:41- Well done, everyone! - Yeah, thank you!
0:26:45 > 0:26:49At the agency, for Jordan and Myles...
0:26:49 > 0:26:55- So what's the thinking behind this? - ..Alex as Herbert.
0:26:55 > 0:26:58Just delete that one. He looks an idiot.
0:26:58 > 0:27:02I think that's already devalued the character.
0:27:02 > 0:27:05It's gone panto.
0:27:05 > 0:27:11The risk with Alex is always that he puts his own spin on it and ends up a distance from the brief.
0:27:11 > 0:27:14That would give you nightmares.
0:27:14 > 0:27:19I'm worried. I don't know where we'll end up.
0:27:22 > 0:27:248.30pm.
0:27:24 > 0:27:29One half of each team put finishing touches to their ads...
0:27:29 > 0:27:32We can cut the vocal there.
0:27:32 > 0:27:36OK, if we look at the shots now of me playing Herbert...
0:27:37 > 0:27:40The next thing is revenue model.
0:27:40 > 0:27:47- ..while the rest put passion into their pitches.- Let's see if we can bash out the USP stuff.
0:27:47 > 0:27:50I'm delighted that Jordan decided to let me run the pitch.
0:27:50 > 0:27:56Slightly surprised. He's ended up not leading either the video or this side of things. Not really sure why.
0:27:56 > 0:28:02We can stand up with an element of credibility. I hope the video supports that.
0:28:02 > 0:28:06I think we'll be pleasantly surprised.
0:28:08 > 0:28:13I found friendship and romance. Join today for one month's free trial.
0:28:15 > 0:28:17- I'm really happy.- I'm proud of it.
0:28:17 > 0:28:21Brilliant job. Really good. Well done.
0:28:21 > 0:28:28- I was really concerned it would be boring.- The wink will be memorable. They'll love that...or hate it.
0:28:28 > 0:28:31And it's tongue in cheek, it's fun, it's memorable.
0:28:31 > 0:28:34I'd almost say it's flawless.
0:28:34 > 0:28:38- What do we do about this pitch? - You guys made me PM for a reason.
0:28:38 > 0:28:41I can identify whose skills are best.
0:28:41 > 0:28:45Neil, pitching-wise, I'm very strong and have had some great feedback.
0:28:45 > 0:28:50I don't want to get into an argument about it. You have the final say,
0:28:50 > 0:28:56but in terms of what I can do best on this task, it's that pitch.
0:28:56 > 0:28:58'You know, for once,'
0:28:58 > 0:29:01Neil is not going to get his way.
0:29:01 > 0:29:06All I ask is you sleep on it, you wake up fresh and make the final call.
0:29:06 > 0:29:11I'll tell him I'm doing the pitch and he will be fully on board and support me.
0:29:11 > 0:29:15- Let's go. - Cool. Well done, guys.
0:29:15 > 0:29:20'I'm running so late for my online date. The office was so busy.
0:29:20 > 0:29:23'I have high hopes for this one.'
0:29:23 > 0:29:27- Hi, I'm Herbert. - Are you a young professional?
0:29:27 > 0:29:30Fed up with dating life's Herberts?
0:29:30 > 0:29:34Join Cufflinks, for people who don't have time for bad dates.
0:29:36 > 0:29:41What do you think overall? Does it work with what you've done today?
0:29:41 > 0:29:45In all honesty, I'm not blown away with it.
0:29:45 > 0:29:51It's verging slightly on silly. I've got to pitch this to some pretty serious people. I've got concerns.
0:30:08 > 0:30:098am.
0:30:11 > 0:30:17Today both teams must pitch their online dating concepts to a panel of experts.
0:30:24 > 0:30:29Waiting at the agency, advertising execs,
0:30:29 > 0:30:36plus industry experts from market leaders eHarmony and Global Personals web design.
0:30:38 > 0:30:42- Hi. - First in, for the over 50s, Luisa.
0:30:42 > 0:30:44Hello, everybody.
0:30:44 > 0:30:50I'm really, really excited to be here and present to you Friendship and Flowers.
0:30:50 > 0:30:54Budding friendships and romance for the over 50s.
0:30:54 > 0:31:01If we now look at the website we've designed, obviously this is a work in progress developing site.
0:31:01 > 0:31:03It's not yet finished.
0:31:04 > 0:31:10I'd love to show you now our TV advert that we've created.
0:31:10 > 0:31:17Friendship and Flowers. The perfect way to meet new people and share interests with budding friends.
0:31:17 > 0:31:23Whether you're looking for friendship or romance, our easy-to-use website for the over 50s
0:31:23 > 0:31:28is the perfect way to let friendship grow roots and romance blossom.
0:31:28 > 0:31:33- Who would have thought friendship... - And flowers.- ..could have brought us together.
0:31:35 > 0:31:42I found friendship AND romance. Join today for one month's free trial.
0:31:43 > 0:31:48The problem I think I've got with this is you've been too safe.
0:31:48 > 0:31:52If I'm honest, you've been a bit patronising. 50 is the new 30.
0:31:52 > 0:31:59It's not that far away for us. You've positioned it at 80-plus. It could be a funeral parlour.
0:31:59 > 0:32:07- And the wink made me cringe. - These guys went to the market research and we were quite shocked
0:32:07 > 0:32:14- at what came back.- Sometimes when you do what they want you to do, you end up with what they gave you.
0:32:14 > 0:32:18It becomes a little bit too bland and too safe.
0:32:18 > 0:32:23My only concern is the poor website you've created.
0:32:23 > 0:32:26We... We didn't get to fully show you that.
0:32:26 > 0:32:31That was...obviously unfinished and still being developed.
0:32:34 > 0:32:38I was concerned we listened to the focus groups too much.
0:32:38 > 0:32:42It's not a market we know. We had to listen to someone.
0:32:44 > 0:32:47Next, Myles and Cufflinks.
0:32:53 > 0:32:59We've come up with Cufflinks - for people who don't have time for bad dates.
0:32:59 > 0:33:03Here's our homepage. We wanted it to be functional, easy to use.
0:33:03 > 0:33:08We've created a character. He epitomises your bad date. Herbert.
0:33:08 > 0:33:14He's very bold, he's very identifiable and he's really the face of what we're trying to achieve.
0:33:14 > 0:33:18So I'll let you have a quick look at the video.
0:33:18 > 0:33:24I'm running so late for my online date. That office was so busy.
0:33:24 > 0:33:29I have really high hopes for this one. He sounds like my ideal date.
0:33:29 > 0:33:32Hi. I'm Herbert.
0:33:32 > 0:33:36Are you a young professional? Fed up of dating life's Herberts?
0:33:36 > 0:33:41Join Cufflinks, the online dating website.
0:33:41 > 0:33:48We offer video calls, we limit spam and we match couples through ideal dates.
0:33:48 > 0:33:53Cufflinks - for people who don't have time for bad dates.
0:33:57 > 0:34:04I'm interested in your understanding of young professionals and the name. There's a lot of them here
0:34:04 > 0:34:08- and none are wearing cufflinks. - You think suit, you think business.
0:34:08 > 0:34:15We understand that not everyone wears them, but you still get the idea of the kind of people on there.
0:34:15 > 0:34:18Do you not think it's very masculine?
0:34:18 > 0:34:24- The one question I do have is the advert. There's an absolute disconnect...- The TV advert?- Yeah.
0:34:24 > 0:34:29..between the very serious, functional website and the advert.
0:34:33 > 0:34:38- Well done. I thought it was really good. - Well done.- Well played, dude.
0:34:40 > 0:34:42Pitches over.
0:34:43 > 0:34:46Next date, the boardroom.
0:34:48 > 0:34:53But first... feedback from the experts.
0:34:53 > 0:34:56Hi, Lord Sugar.
0:34:56 > 0:35:01I was really impressed with how they understood the psychology of online dating.
0:35:01 > 0:35:06Good target market, but they missed the mark on the advertising.
0:35:06 > 0:35:07OK.
0:35:08 > 0:35:15There was absolutely no link whatsoever between the website and the advertising they created.
0:35:15 > 0:35:21It seems kind of torn, so I suppose I've got a bit of a task myself to sort out.
0:35:28 > 0:35:32You can go through to the boardroom now.
0:35:41 > 0:35:45- Good afternoon. - Good afternoon, Lord Sugar.
0:35:45 > 0:35:52Advertising. One of my favourite subjects. Although you pitched your adverts to the professionals,
0:35:52 > 0:35:58ultimately, having taken on board what they've got to say, I'll decide which campaign is better.
0:35:58 > 0:36:00Jordan, tell me how you got on.
0:36:00 > 0:36:05Very well. I was straight in to put myself forward as project manager.
0:36:05 > 0:36:08Alex also put himself forward.
0:36:08 > 0:36:15It was interesting. Alex has used dating websites, had experience, but nobody would vote for you.
0:36:15 > 0:36:19How come people don't have confidence in you? Do you know why?
0:36:19 > 0:36:23- I don't, to be honest. - How did we get to Cufflinks?
0:36:23 > 0:36:29We wanted something for young professionals. We wanted to play on our own experiences.
0:36:29 > 0:36:36Cufflinks spoke to our target market. The word "links" referred to linking people together.
0:36:36 > 0:36:40Right. Let's run the advert, shall we?
0:36:40 > 0:36:46I'm running so late for my online date. The office was so busy. I have high hopes for this one.
0:36:46 > 0:36:49Hi, I'm Herbert.
0:36:49 > 0:36:55Are you a young professional? Fed up with dating life's Herberts?
0:36:55 > 0:36:59Join Cufflinks - for people who don't have time for bad dates.
0:37:00 > 0:37:02Hmm. Right.
0:37:02 > 0:37:05You went down the humour route.
0:37:05 > 0:37:11There's a lot to be said for it. There's a lot of humorous adverts. They must have been successful.
0:37:11 > 0:37:18- You do remember the advert... - They certainly remember you in that advert, that's for sure.
0:37:18 > 0:37:23- Can I have a look at the web page? This is the web page?- Yeah.
0:37:23 > 0:37:29Before you did this website, had you got a clear idea in mind of what you were peddling?
0:37:29 > 0:37:37- What is your story?- This gentleman, portrayed by Alex, characterises the bad date and what you avoid
0:37:37 > 0:37:41- with typical online dating. - It sounds quite sensible,
0:37:41 > 0:37:48but this looks quite serious, quite professional, and it hasn't got him there.
0:37:48 > 0:37:52It's not co-ordinated. You need to carry the theme through.
0:37:52 > 0:37:58- The website could be integrated better with the TV advertising. - With Herbert on it.
0:37:58 > 0:38:01- But I think that's all it needs. - Hmm.
0:38:01 > 0:38:04Jordan - good project manager?
0:38:04 > 0:38:07- ALL: Yeah. - I'd say good delegator.
0:38:07 > 0:38:14- Myles did the pitch, Alex the advert, Leah directed. - I got the best out of my team.
0:38:14 > 0:38:20I've had some feedback that you tend to be the great statesman, but don't like to dirty your hands.
0:38:20 > 0:38:26If and when you do choose me to be the winner of this process, I'd have to manage a team of people...
0:38:26 > 0:38:31Before that occasion, I need to satisfy myself that you're not somebody
0:38:31 > 0:38:36who cleverly stands back and lets someone else do the work.
0:38:36 > 0:38:44Moving on to Team Evolve... Luisa, I see you sitting there in the project manager's position.
0:38:44 > 0:38:51- I'm intrigued. Jason, you started out as the project manager?- I started out as the project manager.
0:38:51 > 0:38:55- I was elected to be that. - Jason had run a dating website.
0:38:55 > 0:39:01- At Oxford?- In Oxford.- The one where you were known as Mr Cupid? - Yes, I was.
0:39:01 > 0:39:06- - So the obvious project manager. - Exactly.- So I put myself forward.
0:39:06 > 0:39:13And...by the end of that day, confidence had fallen so low that I decided it would be better
0:39:13 > 0:39:16- that Luisa take over. - That wasn't how it happened.
0:39:16 > 0:39:20You buckled under the pressure, gave up, were not up for the job.
0:39:20 > 0:39:27I'll tell you what happened cos I was there. Luisa nipped at his heels like a little terrier,
0:39:27 > 0:39:32nipping the heels of a bewildered sheep, and drove him into a corner.
0:39:32 > 0:39:37It was the most disgraceful display of bad manners I've seen in many a long day.
0:39:37 > 0:39:42Jason took 45 minutes to decide colours on a logo that then ate into our website time.
0:39:42 > 0:39:48- Were you not responsible as well? You can't blame him. - I'd already chosen the colours.
0:39:48 > 0:39:52- He took 45 minutes. - Jason has a lot of responsibility...
0:39:52 > 0:39:58Congratulations, because this is the first time we've had an abdication
0:39:58 > 0:40:02in all the years that I've been in this boardroom.
0:40:02 > 0:40:04It sounds like a bloody mess.
0:40:04 > 0:40:09- Who worked on this website? - Jason and I went to the website.
0:40:09 > 0:40:16- A ten-year-old could have made this. - It's a first draft. - This is not even finished.
0:40:16 > 0:40:21- Where did you get this name? - From the market research. - At a funeral parlour?!
0:40:21 > 0:40:27The problem with the over 50s was we didn't know the market and had to be led by our focus group.
0:40:27 > 0:40:34- Some wanted friendship, some wanted romance. We wanted to meet everybody's needs.- Run the advert.
0:40:36 > 0:40:38Friendship and Flowers.
0:40:38 > 0:40:42The perfect way to meet new people and share your interest with friends.
0:40:42 > 0:40:49Our easy-to-use website, dedicated to the over 50s, lets friendships grow roots and romance blossom.
0:40:49 > 0:40:56- Who would have thought friendship... - And flowers.- ..could have brought us together?
0:41:00 > 0:41:04- Who directed the TV advert? - Francesca, with my support.
0:41:04 > 0:41:10We worked really hard to get something that was fast-moving and showed the different elements...
0:41:10 > 0:41:15That makes Last of the Summer Wine look like an action movie!
0:41:15 > 0:41:21I normally ask, "Good project manager?" but I don't know who I'm asking about here.
0:41:21 > 0:41:28I listened to the advisers and, to be honest with you, they are at sea a little bit.
0:41:28 > 0:41:35They're torn about your concept. You've got some nutter in there being funny.
0:41:36 > 0:41:40And funny adverts do pay off.
0:41:40 > 0:41:46But where you failed miserably is the co-ordinating. It's a very good website,
0:41:46 > 0:41:51but I'm looking at the overall thing and it's disjointed.
0:41:52 > 0:41:56And on your campaign you picked the right market,
0:41:56 > 0:42:00but your deployment of it...
0:42:00 > 0:42:07They said this is boring, the wink is, like, cringeworthy, it's patronising.
0:42:07 > 0:42:11The only thing I can say is it was a cohesive campaign.
0:42:13 > 0:42:16I'm going to make a decision.
0:42:16 > 0:42:22Because you were on the right track, I'm going to give you the benefit of the doubt.
0:42:25 > 0:42:32Anyway, your treat, I'm going to send you to Mayfair. You're going to be sampling caviar.
0:42:32 > 0:42:38- Off you go. Have a good time. And I'll see you on the next task. - Thank you, Lord Sugar.
0:42:47 > 0:42:49What a mess.
0:42:49 > 0:42:52An absolute, complete and utter mess.
0:42:52 > 0:42:58Off you go. Come and see me later on and we'll discuss this further.
0:43:08 > 0:43:09Hello.
0:43:09 > 0:43:15- On the table now is £35,000-worth of caviar.- Wow! - So it's very expensive.
0:43:16 > 0:43:19It's almost like...fishy pate.
0:43:19 > 0:43:21Oh, yeah.
0:43:21 > 0:43:26I thought Lord Sugar was a bit unfair. I was heavily involved in every part of this task,
0:43:26 > 0:43:29but I was responsible for the total thing.
0:43:29 > 0:43:33- So now you've tasted it, would you buy it?- I could get into this!
0:43:33 > 0:43:36Here's to winning a great task.
0:43:43 > 0:43:48'I think the easiest way to describe the performance is a joke.
0:43:48 > 0:43:54'Jason wasted the first day, was a weak project manager, but Luisa was 50% responsible.'
0:43:54 > 0:43:56Her neck is on the chopping board.
0:43:56 > 0:44:02- I'm embarrassed to be a part of it. - But you ARE a part of it, Neil. - That's what I'm saying.
0:44:02 > 0:44:07- Luisa, did I say...- Typical Neil. You shirk all responsibility.
0:44:07 > 0:44:12I feel like I did the right thing for the greater good. I really do.
0:44:12 > 0:44:18But maybe I should have sat back and let it fly. Would it have made a difference? No.
0:44:18 > 0:44:23Perhaps we should have let you carry on? It's not your fault that we failed.
0:44:23 > 0:44:27I'm sorry if you ever felt I intimidated you or bullied you.
0:44:27 > 0:44:32'I do have guts and the decision I took to step down is gutsy in many ways.'
0:44:32 > 0:44:35But we all have better to answer.
0:44:47 > 0:44:51TELEPHONE RINGS 'Can you send them in, please?
0:44:51 > 0:44:55You can go through to the boardroom now.
0:45:05 > 0:45:09Who am I talking to here as project manager?
0:45:09 > 0:45:11I suppose it's me AND Luisa.
0:45:14 > 0:45:20Once you've chosen the over 50s, you wanted your advert to come across as cool over 50s.
0:45:20 > 0:45:26- Yeah.- My words precisely were that the over 50s could be the same as the young professionals.
0:45:26 > 0:45:32Why don't we take that fervour of young professionals and inject it into over 50s?
0:45:32 > 0:45:36- Where did that go wrong? - The market research hated it.
0:45:36 > 0:45:39So you followed the market research?
0:45:39 > 0:45:41We had to. We don't know that market.
0:45:41 > 0:45:47But you're entrepreneurs. You're putting yourself forward as my potential business partner.
0:45:47 > 0:45:54You should be saying, "Thank you, market research people, but I don't agree with you."
0:45:54 > 0:46:00- We should have gone with our gut. - Over 50s is a buzzing market. Lots of money there.
0:46:00 > 0:46:05You just didn't do it properly. It was as if it was the over 70s!
0:46:05 > 0:46:12- Yeah, yeah.- You're nodding, but you agreed it.- No, indeed. But I did that on misdirection.
0:46:12 > 0:46:19Francesca and Neil should have said, "It's not right," and we would have gone with our original idea.
0:46:19 > 0:46:25- So the failure was based on bad market research? - Bad market research.
0:46:25 > 0:46:29The feedback we got was exactly what we gave across.
0:46:29 > 0:46:34- Jason then thought, "These are things I wanted anyway..." - What? No! Not at all.
0:46:34 > 0:46:42Our job was to get the market research. We're all responsible for what we came up with.
0:46:42 > 0:46:48Let's talk about the TV advert that lost the attention of the advertising agency,
0:46:48 > 0:46:52of the website experts and lost my attention.
0:46:52 > 0:46:59That was pretty boring stuff. These over 50s, you portrayed them as sitting in God's waiting room.
0:46:59 > 0:47:03It was very clear they wanted to keep it on brand and in keeping.
0:47:03 > 0:47:06It's boring. That is boring.
0:47:06 > 0:47:12Shall we move on? Why did you decide to give up the project manager's decision?
0:47:12 > 0:47:18We had arrived at the website designers late, we hadn't had time to fully develop the website
0:47:18 > 0:47:23and I put my hands up. That was my fault for not meeting that deadline.
0:47:23 > 0:47:30Luisa, I think, was trying to be as helpful as she could be, but it wasn't helping me.
0:47:30 > 0:47:35I felt that you were pushing me and trying to get me to hurry up, not in a constructive way.
0:47:35 > 0:47:42- Just picture a scenario here and you're in charge...- Yeah. - ..on the sinking Titanic ship.
0:47:42 > 0:47:49- You can't give up, can you? No matter how much browbeating. - It felt like a sinking ship.
0:47:49 > 0:47:54If I were in charge of the sinking ship, the women and children...
0:47:54 > 0:48:00- All right, OK.- It's whoever can save the most souls best at that point in time. That was my rationale.
0:48:00 > 0:48:07I'm trying to understand whether you were browbeaten by Luisa, browbeaten by Neil,
0:48:07 > 0:48:11- two very powerful people. - It wasn't intimidation.
0:48:11 > 0:48:17I felt if I were still project manager, we would still be arguing and it would be directed at me
0:48:17 > 0:48:23and that would result in much more time wasted. We wouldn't have a chance to produce anything at all.
0:48:23 > 0:48:27This is all personality stuff, this is all bad...
0:48:27 > 0:48:31bad team management. I've got a bit of a dilemma now.
0:48:31 > 0:48:39I've got two project managers here. So they've got to decide which one of you two is coming back, right?
0:48:39 > 0:48:41Yeah, they can decide. Absolutely.
0:48:43 > 0:48:46Jason, what is your feeling?
0:48:46 > 0:48:50- In the same... - Don't let her browbeat you again.
0:48:50 > 0:48:54Francesca was in charge of the video...
0:48:54 > 0:48:59- I would disagree and go with Neil. - You can't even agree now!
0:48:59 > 0:49:02I don't know who the project manager is...
0:49:02 > 0:49:08- Hold on. You did a website. You didn't even finish it. - That's why I'm here.
0:49:08 > 0:49:15I got the advert done, edited, music, voiceover done professionally, scripted by myself...
0:49:15 > 0:49:21- And that was the problem, I suppose. - My input was a problem? You know what? Bring me back in.
0:49:21 > 0:49:24Right, Neil, off you go.
0:49:29 > 0:49:35I'm going to ask you to step outside. I need to talk to Nick and Karren.
0:49:42 > 0:49:46This is a first. One project manager, two project managers.
0:49:46 > 0:49:50Someone's abdicated. It's ridiculous.
0:49:50 > 0:49:57- Luisa's very powerful. - In her defence, Jason tries to come across as a deep thinker.
0:49:57 > 0:50:02- He's a ditherer.- I'm surprised Jason's brought Francesca back.
0:50:02 > 0:50:07She was calm, collected. Maybe they're frightened of Neil.
0:50:07 > 0:50:13- The question mark with Francesca is did she ask the right questions in the market research?- Mmm.
0:50:15 > 0:50:20TELEPHONE RINGS Can you send the three of them in, please?
0:50:20 > 0:50:23Lord Sugar will see you now.
0:50:33 > 0:50:35Very unusual circumstances here.
0:50:35 > 0:50:42I've got one and a half project managers and even then you can't agree who's coming back in.
0:50:42 > 0:50:46You wanted Neil to come back in, you wanted Francesca.
0:50:46 > 0:50:51Tell me then, Jason, what Francesca is doing here.
0:50:51 > 0:50:58Francesca was creative director for the video, which you didn't like and also part of the focus group.
0:50:58 > 0:51:03I feel perhaps Francesca should have interpreted that information...
0:51:03 > 0:51:09- I delivered and finished a video for you.- The video, I think we have heard, didn't work.
0:51:09 > 0:51:16The video was professionally done. It wasn't creative and fun because it was for over 50s,
0:51:16 > 0:51:24- which you wanted.- Friendship and Flowers...- I'm in here... - ..was your name, was it not?
0:51:24 > 0:51:29I'm in here because you thought I'm less aggressive than Neil.
0:51:29 > 0:51:32Like it or not, the market research changed his mind.
0:51:32 > 0:51:38That's when it started to go pear-shaped and she is Friendship and Flowers.
0:51:38 > 0:51:44Francesca and I don't always see eye to eye and I think we set off from the start on the wrong foot
0:51:44 > 0:51:50with Friendship and Flowers that came from Francesca and Neil, but with regards to delivering
0:51:50 > 0:51:54I think Francesca delivered...
0:51:54 > 0:51:59- You don't think she should be fired? - I would have brought Neil back.
0:51:59 > 0:52:05You're putting up a good story for Francesca, so who should be fired out of the two of you, then?
0:52:05 > 0:52:10I believe I'm a stronger candidate than Jason and he should be fired.
0:52:10 > 0:52:14On this task, I felt like I was in a sinking ship all day.
0:52:14 > 0:52:18"You've got to lead our team! Stand up! Be a leader!"
0:52:18 > 0:52:22- Are you a ditherer, Jason? - I'm a thinker, Lord Sugar.
0:52:22 > 0:52:30- A thinker?- I do take longer to think about creative tasks.- So is it impatient people like Luisa
0:52:30 > 0:52:34- and you need a bit more time?- She's like, "Go for it now." Instantly.
0:52:34 > 0:52:39- In life, you have to make decisions! - Bad decisions quickly. - You'll never get anywhere.
0:52:39 > 0:52:46I am impatient. I will put my hand up and say I'm an impatient person, but I do make decisions.
0:52:46 > 0:52:50- Jason struggles to decide. - But he was the project manager.
0:52:50 > 0:52:54- If left to his own devices... - It might have saved it.
0:52:54 > 0:52:57- We'd have got nothing done. - How do you know?
0:52:57 > 0:53:03He took 45 minutes to decide on the colours. I kept saying, "Unless we leave..."
0:53:03 > 0:53:08- That's your opinion, that's you intimidating him. - So just let it ride?
0:53:08 > 0:53:12We've all had difficult decisions. We've lost tasks, won tasks.
0:53:12 > 0:53:19When you faced a hard time and a quick decision, you just went, "I can't do it."
0:53:19 > 0:53:24I'll make a new set of rules here. OK? You shut up and you shut up.
0:53:24 > 0:53:31- And you talk.- I think many people are actually seeking the limelight,
0:53:31 > 0:53:37they want to put themselves in charge simply for the sake of impressing you
0:53:37 > 0:53:43and they do not work for the benefit of the team. Essentially, if the team pulls together and wins,
0:53:43 > 0:53:49- the team does not get fired. That is the fundamental rule of business, that teams work together...- Oh...
0:53:49 > 0:53:54- What don't you understand about "shut up"? - Sorry.
0:53:54 > 0:53:58- Francesca, you are now very clearly...- Annoyed!- ..out for blood.
0:53:58 > 0:54:02- There is... - You brought me in here for... Sorry.
0:54:02 > 0:54:07Tell me then, Jason, why did you give up the project manager's position?
0:54:07 > 0:54:13I stepped down voluntarily. I could have, when the other three said, "We have no confidence in you,"
0:54:13 > 0:54:20said, "Shut up! I'm PM. Nobody's ever stepped down and I'm going to run the roost
0:54:20 > 0:54:23- "and who cares what happens?" - Why didn't you, then?
0:54:23 > 0:54:29- I took the courageous decision... - That's courageous? - Courage comes in many forms.
0:54:29 > 0:54:35Stepping down for the unity of the team is courageous.
0:54:35 > 0:54:42I felt that the team needed to be rebalanced, so I agreed to Luisa, to balance the team, unify it,
0:54:42 > 0:54:49- so that we could work forward. - Which we did.- In the wrong direction. - The direction set by you.
0:54:49 > 0:54:51OK, listen, listen...
0:54:51 > 0:54:57I don't want to hear any more. I'm done. I'm done. You listen to me now.
0:54:57 > 0:55:02Francesca, I understand from Nick and from Karren
0:55:02 > 0:55:09that you've been quite good up until now, but your advert, what a total mess.
0:55:12 > 0:55:19Jason, last week I thought, "There you are, look at that. Jason's sold a caravan."
0:55:19 > 0:55:23I thought you were coming through in this process
0:55:23 > 0:55:28and I have to take a decision really and the decision here is that...
0:55:32 > 0:55:38Luisa, I'm very, very concerned that we are going to have more problems with you.
0:55:38 > 0:55:41- Can I...- No.- OK.
0:55:43 > 0:55:48I feel that you browbeat this fellow here, that you wore him down.
0:55:48 > 0:55:55That's what worries me about you. Are you somebody who doesn't get their own way immediately
0:55:55 > 0:55:58so it's no good?
0:55:58 > 0:56:03I can see how you wore him down. OK? You won't wear me down, I promise you.
0:56:04 > 0:56:05Jason,
0:56:05 > 0:56:10you're an academic, you've come here to chance your arm,
0:56:10 > 0:56:14but I'm afraid to say that it's the end of the road, really.
0:56:14 > 0:56:20- I do wish you very, very well because you're a very nice fellow. - Thank you very much, Lord Sugar.
0:56:20 > 0:56:24And it is with regret that... you're fired.
0:56:24 > 0:56:26Thank you very much.
0:56:38 > 0:56:43- Just go back to the house, the pair of you. I don't want to see you here again.- You won't.
0:56:43 > 0:56:47- - Go on, go back. - Thank you.- Thank you.
0:56:53 > 0:56:58He's a nice fellow, Jason, but he got beaten up by Luisa.
0:56:58 > 0:57:05Next week, I'd like to follow Luisa. I need to be clear in my own mind whether she's a strong businesswoman
0:57:05 > 0:57:08or actually she'd just be too hard for you to handle.
0:57:18 > 0:57:23We were reaching that stage where I'd have to go for blood.
0:57:23 > 0:57:30Everybody is of a very high calibre and I just don't have that killer instinct.
0:57:37 > 0:57:40Who was to blame for the mutiny?
0:57:40 > 0:57:45Myself and Luisa got pulled up for being overpowering.
0:57:45 > 0:57:48He's a nice guy, but he's got to go!
0:57:48 > 0:57:51- Hello!- Here, darling.
0:57:52 > 0:57:56- So what happened? - Jason absolutely deserved to go.
0:57:56 > 0:58:02He took me in, but I was absolutely furious with him.
0:58:02 > 0:58:08If he hasn't got the self-confidence and can't manage me and Luisa, then he's in the right place - at home.
0:58:08 > 0:58:10- The Magnificent Seven!- Yeah.
0:58:12 > 0:58:15Now seven remain.
0:58:15 > 0:58:20Lord Sugar's search for his next business partner continues.
0:58:22 > 0:58:24Next time:
0:58:24 > 0:58:27Your task is to come up with your own ready meal.
0:58:27 > 0:58:31I've been royally stitched up by my team members.
0:58:31 > 0:58:35Would you get your mum and dad to buy that?
0:58:35 > 0:58:39- Heated discussions. - There's no pow.
0:58:39 > 0:58:42Luisa, keep stabbing me.
0:58:42 > 0:58:46- And questions of taste. - You put me off with the packaging.
0:58:46 > 0:58:51- In the boardroom:- Sometimes it's best to keep your mouth shut. You're fired.
0:59:05 > 0:59:07Subtitles by Red Bee Media Ltd