0:00:02 > 0:00:04This is an unbelievable opportunity.
0:00:05 > 0:00:10Lord Sugar's in the market for a brand-new business partner.
0:00:10 > 0:00:16This process is not about a job. It's about me ploughing £250,000 into a business.
0:00:16 > 0:00:20Trust me. There are people in this room that are hungry for this deal.
0:00:21 > 0:00:27Here to do battle for his backing, 16 ambitious entrepreneurs.
0:00:27 > 0:00:33You told me you can do things, you lot. You can't. You're all a bloody waste of space.
0:00:33 > 0:00:38At stake, a quarter-million-pound investment
0:00:38 > 0:00:42and a 50/50 partnership with a business icon.
0:00:42 > 0:00:47I believe actions speak louder than words.
0:00:47 > 0:00:50This is rubbish. This idea is rubbish.
0:00:50 > 0:00:53It's a deal worth fighting for.
0:00:53 > 0:00:56You're talking nonsense!
0:00:56 > 0:00:57Aah!
0:00:57 > 0:01:0016 potential business partners.
0:01:00 > 0:01:03- Hold me tight.- Why undermine me?
0:01:03 > 0:01:06Will you be quiet, you silly shit?
0:01:06 > 0:01:10- 12 tough weeks. - We've got to buy something!
0:01:10 > 0:01:12- Big smiles!- I'm really worried.
0:01:12 > 0:01:16- One life-changing opportunity. - You're fired. ..You're fired.
0:01:16 > 0:01:21I don't want to see your face any more. You're fired.
0:01:29 > 0:01:35- Previously on The Apprentice: - Your task today is to come up with an online dating concept
0:01:35 > 0:01:38and create an advertising campaign.
0:01:38 > 0:01:44- If you can put your arms on his shoulders as if you're going to kiss him.- Bloody hell!
0:01:44 > 0:01:51- Jordan took the lead.- I want to go on a website because I'm a strong, sexually-liberated woman.
0:01:51 > 0:01:55- Looking good.- But Alex's ad campaign raised some eyebrows.
0:01:55 > 0:01:58- Hi, I'm Herbert.- No, no, no.
0:01:58 > 0:02:02Project manager Jason tried to woo the over 50s...
0:02:02 > 0:02:05- How about Love Ignition? - That's so cringe.
0:02:05 > 0:02:09- ..but went through a break-up with his team.- Jason, you've lost it.
0:02:09 > 0:02:12Luisa, you're project manager.
0:02:12 > 0:02:14In the boardroom...
0:02:14 > 0:02:19- I'll give you the benefit of the doubt.- ..a win for Jordan's team
0:02:19 > 0:02:23- and a bad date for Francesca. - What a total mess.
0:02:23 > 0:02:30- Tough love for Luisa. - It was the most disgraceful display of bad manners in many a long day.
0:02:30 > 0:02:36- But heartbreak for Jason. - Jason, it's the end of the road. You're fired.
0:02:36 > 0:02:42Now seven remain to fight for the chance to become Lord Sugar's business partner.
0:02:51 > 0:02:536am.
0:02:53 > 0:02:55TELEPHONE RINGS
0:02:55 > 0:02:59- Hello!- Good morning. This is Lord Sugar's office.
0:02:59 > 0:03:06- Lord Sugar would like you to meet him at the Gherkin. The cars will be with you in 30 minutes.- Thank you. Ta.
0:03:07 > 0:03:11Guys, wake up! We're going to the Gherkin.
0:03:12 > 0:03:16I feel a bit shit about being in the boardroom.
0:03:16 > 0:03:20If you're coming across as being aggressive, tone that down.
0:03:20 > 0:03:25I get called aggressive. What's Neil? A bloody pit bull? He should be illegal.
0:03:35 > 0:03:40- Doesn't Alex have to be PM now? - He has to be, surely.- Week Nine!
0:03:44 > 0:03:49I've been put forward before and people haven't had confidence in me, whether it's my age
0:03:49 > 0:03:54or business experience. I don't know.
0:04:20 > 0:04:24- Good morning. - Good morning, Lord Sugar.
0:04:24 > 0:04:30Welcome to Searcys restaurant, right at the top of this iconic building, the Gherkin.
0:04:30 > 0:04:37This restaurant is well known for providing top quality food for busy executives.
0:04:37 > 0:04:44These days, there is a demand for top quality food at home.
0:04:44 > 0:04:51The ready meal market is worth over £1 billion a year. Your task is to come up with your own ready meal.
0:04:51 > 0:04:58And I have laid on three top retailers who you are going to present them to.
0:04:58 > 0:05:03The team that gets the most amount of orders for their ready meal will win.
0:05:03 > 0:05:08In the losing team, one of you will be fired. Team Endeavour,
0:05:08 > 0:05:14no more deliberation. Alex, you are the project manager.
0:05:14 > 0:05:19Done deal. Evolve, sort it out amongst yourselves.
0:05:19 > 0:05:25- Everything clear? OK, good luck. Off you go. - Thank you, Lord Sugar.
0:05:29 > 0:05:33Ready meals. One of the hottest trends in food.
0:05:34 > 0:05:39Combine a top-notch recipe with brilliant branding
0:05:39 > 0:05:43and a slice of the market is there for the taking.
0:05:46 > 0:05:51But first one team needs a project manager.
0:05:51 > 0:05:57I'm happy to let one of you two lead, especially after last week.
0:05:57 > 0:06:02I'm definitely happy to put myself forward on the basis of making sure
0:06:02 > 0:06:08- we've got an organised, structured approach.- I'm happy to project manage this as well.
0:06:08 > 0:06:14I have no idea about cooking, but I do know that I eat these probably every day of the week.
0:06:14 > 0:06:18Em, I guess it comes down to me to decide who.
0:06:18 > 0:06:24I'm going to go with Neil. I think you're more of a natural born leader
0:06:24 > 0:06:29and just for the sake of ease to work together that may be better.
0:06:29 > 0:06:34Next, how to make their dish stand out.
0:06:34 > 0:06:37The thing I quite liked was the fusion,
0:06:37 > 0:06:43- which was mixing two cultures together. Like a Caribbean Mexican dish.- Running the other team
0:06:43 > 0:06:50- and warming to his new role... - OK, we have got to create a unique thing.
0:06:50 > 0:06:55- ..first time project manager Alex. - One thing I thought about was paella.
0:06:55 > 0:07:01I actually think that it might be better if we talk about markets which might be interesting.
0:07:01 > 0:07:08- I've said paella just because it's a simple dish.- Start at the start. Which sectors are we interested in?
0:07:10 > 0:07:14We've more chance of being unique with an exciting brand for kids.
0:07:14 > 0:07:18'It's important for me to win this.'
0:07:18 > 0:07:22I haven't been a PM before. I need to prove myself to Lord Sugar.
0:07:22 > 0:07:26For me, I like kids. You can get a really strong brand.
0:07:26 > 0:07:33- OK.- Finally, decide who designs the packaging...- Myles, I think it'd be key to have you on marketing
0:07:33 > 0:07:37- along with myself. - ..and who creates the product.
0:07:37 > 0:07:44- Leah, I know you don't like cooking, but the chef will be lovely to you. - OK.- Jordan, you're in charge of it.
0:07:44 > 0:07:48Lead on that and work together with Leah to come up with a good dish.
0:07:48 > 0:07:54- Would you both have any problem if you went to do the food?- I genuinely wouldn't know where to start,
0:07:54 > 0:08:00- as in cooking it.- I own a cake shop. I can bake, but I can't cook.
0:08:00 > 0:08:01Yeah.
0:08:01 > 0:08:09- My worry is you know about ingredients...- I would not claim to be any kind of expert on this at all.
0:08:09 > 0:08:16I think we're probably best utilising Luisa's experience with branding to come with me.
0:08:16 > 0:08:20'Luisa made it quite clear she wouldn't go to the kitchen,'
0:08:20 > 0:08:25despite owning a food manufacturer. Guess what - she's staying with Neil in the branding team.
0:08:25 > 0:08:28Are you comfortable with that?
0:08:28 > 0:08:34They went at each other in the last task. It wasn't very pleasant. They have to resolve their differences.
0:08:34 > 0:08:40- Let's make sure we're on a winning team.- You two keep the peace. - Don't worry.- We'll be fine.
0:08:40 > 0:08:43Excellent. Let's go.
0:08:43 > 0:08:48With the ready meal kitchens in Derby, cooks from both teams hit the road.
0:08:50 > 0:08:55- Do you not cook at all? - I mean, I can cook...a pie.
0:08:55 > 0:09:00- Thank you.- The rest stay in London to whip up brands.
0:09:03 > 0:09:07- For kids, what are you thinking? - Dracula's Dinners?
0:09:07 > 0:09:11I'm thinking about creating a brand of foods from around the world.
0:09:11 > 0:09:17A name that I had was Popty Ping. The reason is that Popty Ping is Welsh for microwave.
0:09:17 > 0:09:20You could have a character, Popty.
0:09:20 > 0:09:25If we do Spain, you could have him dressed as a bullfighter.
0:09:26 > 0:09:30It's young people. A niche kind of product for students.
0:09:30 > 0:09:34- I've come up with a few names. - Bounce one.- Good Stuff.
0:09:37 > 0:09:41One strong idea we've got is meals from around the world for kids.
0:09:41 > 0:09:43- I really like that.- I do, too.
0:09:43 > 0:09:50- I came up with Deadly Dinners. "Healthy, horrible food".- I don't like "Healthy, horrible food".
0:09:52 > 0:09:5410am.
0:09:57 > 0:10:00- Leather Lane Market. - It's not really raining, Alex.
0:10:00 > 0:10:06- With two kids' meals in mind... - We need to get some feedback if we see women, mums.
0:10:06 > 0:10:09..Myles and Alex.
0:10:09 > 0:10:16The first option is where we create a brand with various foods, a bit of a geography lesson.
0:10:16 > 0:10:22- A little Spanish paella... - I'd be interested in that. - It's not paella-flavoured mush.
0:10:22 > 0:10:26- Actual proper food, so your kid is eating a prawn.- That's good.
0:10:28 > 0:10:32We are focusing on the kids. We have two very different ideas.
0:10:32 > 0:10:39Myles is keen on Dracula Dinners and gruesome things. I'm quite keen to go on the geography aspect.
0:10:39 > 0:10:44It can be purchased all year. No one wants Dracula Bolognese at Christmas.
0:10:44 > 0:10:49We've got a couple of ideas. One is along the line of Deadly Dinners.
0:10:49 > 0:10:54- You make it out to be gruesome... - They love that. We do it at Hallowe'en.- Yeah?
0:10:54 > 0:10:59The other one links in the idea of geography in food,
0:10:59 > 0:11:05- maybe teaching kids about food from around the world.- Good idea. - Which do you think is better?
0:11:05 > 0:11:10They'd like the monster thing, but adults prefer the geography thing.
0:11:10 > 0:11:14- Food for thought. - I hate it when you say that.
0:11:15 > 0:11:18I love the geography thing.
0:11:18 > 0:11:22You're educating kids. Mums and dads and shop owners will buy into it.
0:11:22 > 0:11:29- Popty Ping. Lovely little dishes. - I just struggle with that because it doesn't link in.
0:11:29 > 0:11:33I've got Popty there on a gondola. Italian, innit?
0:11:33 > 0:11:35OK.
0:11:36 > 0:11:40- What does that tell you about geography?- Nothing.
0:11:41 > 0:11:46Please, Alex, I'm trying to get you to look objectively at that.
0:11:46 > 0:11:51- So what have you got for it, then? - What I've got is Deadly Dinners.
0:11:51 > 0:11:54No, no. For Popty Ping. Bloody hell.
0:11:54 > 0:12:00I'm going with the geography idea and you need to work with me
0:12:00 > 0:12:04so you're confident enough to deliver a great pitch.
0:12:05 > 0:12:09What we're off to now is a Caribbean restaurant.
0:12:09 > 0:12:13Because fusion is about bringing two cuisines together,
0:12:13 > 0:12:18we're wanting to do a Caribbean dish with a Thai twist, or a Thai dish with a Caribbean twist.
0:12:20 > 0:12:25Pushing on with fusion, next stop a West Indian restaurant.
0:12:25 > 0:12:31- Welcome to my kitchen. - Thank you. What I want to get is a Caribbean chicken dish
0:12:31 > 0:12:37- that we can put together. - Perhaps we should do a dry Jamaican chicken.
0:12:37 > 0:12:41- It's a bit spicy. - A bit spicy!- Yeah, it's spicy.
0:12:42 > 0:12:442pm.
0:12:46 > 0:12:48Derby. The development kitchen.
0:12:48 > 0:12:52- Hi.- Hello! I'm Francesca.
0:12:52 > 0:12:58- With ready meal experts on hand... - All your spices here - we've got your whole spices, ground spices.
0:12:58 > 0:13:04- ..both teams can turn ideas into professional prototype products. - Let's get cooking!
0:13:04 > 0:13:08On Neil's team, charged with creating fusion flavours...
0:13:08 > 0:13:13- Hello?- ..entertainment entrepreneur Francesca.
0:13:13 > 0:13:14Hello!
0:13:14 > 0:13:19OK, we decided to make a Caribbean chicken, right?
0:13:19 > 0:13:26- I'm going to tell you the seasonings you need to use.- Right, listen, I do not cook. Is this simple?
0:13:26 > 0:13:30It is simple. You're going to get an onion. Sweat it in the pan.
0:13:30 > 0:13:34Add peppers and the carrots, paprika, coriander,
0:13:34 > 0:13:39half a stick of lemon grass, a quarter teaspoon of minced ginger,
0:13:39 > 0:13:44two tablespoons of desiccated coconut, garlic...
0:13:44 > 0:13:48Luisa was very clear this morning. "I don't cook."
0:13:48 > 0:13:52Now she's all over it. It's clear she has knowledge.
0:13:52 > 0:13:55The paprika, I'd put two teaspoons.
0:13:55 > 0:13:57Right.
0:13:57 > 0:14:02But Francesca's in the kitchen. She's got to cook, taste. I hope she's up to the job.
0:14:02 > 0:14:05Exactly like you'd cook a stir fry.
0:14:05 > 0:14:08Stop, stop. I don't cook stir fries.
0:14:08 > 0:14:16- You'll just have to try it.- Try it. - Then what?- Then add a tiny bit of passata to make a wet sauce.
0:14:16 > 0:14:18Does that make sense?
0:14:18 > 0:14:21Fine. 'I can't cook and don't cook.'
0:14:21 > 0:14:27And now I've got a three-tiered recipe. I don't know what passata is. Patatas? Passata?
0:14:27 > 0:14:32As for Thai noodles with Caribbean chicken... I wouldn't buy that.
0:14:34 > 0:14:37I've been royally stitched up by my team members.
0:14:37 > 0:14:41- Can you burn chicken? - ..Yeah.
0:14:41 > 0:14:443.30pm.
0:14:45 > 0:14:48A London design agency.
0:14:50 > 0:14:55- What we're working with is Caribbean chicken.- OK.- With Thai noodles.
0:14:55 > 0:14:58It sounds different!
0:14:58 > 0:15:04- Don't you like Ginger Mister? - I think it's bordering on going to annoy people.
0:15:04 > 0:15:10- You're tying to envisage the chicken coming together with...- And you wouldn't expect it to be nice,
0:15:10 > 0:15:17but it's really good. In the middle of the pack you could have the two flavours almost colliding
0:15:17 > 0:15:21with a bit of a pow. Try my pow, like, here.
0:15:21 > 0:15:24"Are you powerful enough?"
0:15:24 > 0:15:29- Powerful...- Cuisine. - Powerful cuisines brought together for powerful minds.
0:15:29 > 0:15:32'It takes a strong person to work with me.'
0:15:32 > 0:15:37If I am working with a weak person, I'll eat them for dinner a little bit.
0:15:37 > 0:15:43- On one side, have ingredients and whatever.- Description on the side.
0:15:43 > 0:15:48Neil is very strong. Together, it feels like we're level-pegging.
0:15:48 > 0:15:53It's not boring, is it? That's one thing. It is out there, isn't it?
0:15:57 > 0:16:02- On the other team... - It's not that I think my idea is better than your idea.
0:16:02 > 0:16:08My problem is it's not crystal clear. Like or dislike what I'm offering, it's clear.
0:16:08 > 0:16:13From Myles, one last stab at his idea.
0:16:15 > 0:16:20- So is it Deadly Dinners? Horrible food made healthy? - Healthy, horrible food.
0:16:20 > 0:16:25My mind is going on two blinking ideas! It's tearing me apart.
0:16:25 > 0:16:28In the next five minutes, which one can we do a great job on?
0:16:28 > 0:16:30Deadly Dinners.
0:16:30 > 0:16:35- The kitchen for Alex's team. - The Bolognese we're happy with?
0:16:35 > 0:16:36Yeah, very.
0:16:36 > 0:16:39That looks nice.
0:16:39 > 0:16:43- There you are, my love. - Will this burn me?!
0:16:45 > 0:16:46Mmm!
0:16:48 > 0:16:50Dinner time.
0:16:50 > 0:16:55Here's your typical Italian Bolognese, but with prawn.
0:16:55 > 0:16:59Last chance feedback for some final tweaks.
0:16:59 > 0:17:05- This is a light Italian dressing. - The theme would be to get children to explore new countries.
0:17:05 > 0:17:12- The first one, the tomato one, is very tasty.- What did you think of the Bolognese sauce with the prawn?
0:17:12 > 0:17:18- They're not traditionally put together.- My children loved prawns.
0:17:18 > 0:17:23In fact, when one was very young, she wanted a box of prawns for her birthday.
0:17:25 > 0:17:29- So we were...- I think it works. - Do you?- I think it's OK.
0:17:29 > 0:17:34What do we reckon, kids? Be honest. Tell us if you don't like it.
0:17:34 > 0:17:36You liked the Bolognese one, yeah?
0:17:38 > 0:17:40We have Prawns Provencal.
0:17:40 > 0:17:46OK, that's with a tomato sauce. OK, cool. Listen, we've ended up...
0:17:46 > 0:17:51going with the Deadly Dinners theme. It's the perfect flavour.
0:17:53 > 0:17:59- I thought we were working with... - Yeah.- To be honest, it's true to form with Alex
0:17:59 > 0:18:01that it just suddenly turned.
0:18:03 > 0:18:07Signed off and into production, Deadly Dinners.
0:18:08 > 0:18:12I think we need to say there's not really any bat's blood in it.
0:18:12 > 0:18:15Next, a face for the brand.
0:18:15 > 0:18:19I don't whether or not to put fresh fruit and veg around the skull.
0:18:19 > 0:18:24- I don't know why. I...- No.- 'I've stepped out of the design studio.'
0:18:24 > 0:18:28They've plonked a skull right in the centre of the packaging.
0:18:28 > 0:18:35Where do you find skulls? You find them on dangerous products like bleach
0:18:35 > 0:18:37and drain cleaner.
0:18:37 > 0:18:40It's got to appeal to kids.
0:18:43 > 0:18:45Do I need to cook ginger?
0:18:45 > 0:18:52- I think I put too much onion in. - In Derby, still wrangling with her team's recipe...
0:18:52 > 0:18:58- If it was spaghetti, I'd throw it at the wall.- ..Francesca. - If it sticks, it's ready.
0:18:58 > 0:19:01There you go. It's done.
0:19:01 > 0:19:05- Hello!- Hello. - OK, my name's Francesca.
0:19:05 > 0:19:11I'm from Evolve. We have decided to go with a bit of a fusion of Caribbean and Thai.
0:19:11 > 0:19:17- What do you think of the idea of Thai and Caribbean together? - I'm not sure it would work.- OK.
0:19:17 > 0:19:20They have two separate identities.
0:19:20 > 0:19:25You want this fusion. I'm not sure whether that works with those two.
0:19:25 > 0:19:30- I'm still not sure. The noodles I don't like at all. - Just a little bit dry.
0:19:30 > 0:19:32- Hello!- 'You all right?'
0:19:32 > 0:19:39Yeah. They hate the Thai fusion thing. They just didn't think it worked.
0:19:39 > 0:19:44- Did you like it together?- I didn't have a second to even taste it.
0:19:44 > 0:19:50If the food doesn't look good or taste good, then obviously it defeats the object of the task.
0:19:50 > 0:19:55We told Francesca to try the food. I don't know why she hasn't.
0:19:55 > 0:20:01We've got to make a call on it. I think the call we have to make, if Luisa's happy,
0:20:01 > 0:20:06- is keep it as it is. The USP is the fusion.- Brilliant. Got to go.
0:20:06 > 0:20:11For Deadly Dinners, two minutes before designs must be finalised...
0:20:11 > 0:20:16If we put the vegetables by here, you can put bat's blood pasta by there.
0:20:16 > 0:20:21Still tinkering, project manager Alex.
0:20:21 > 0:20:26I just think, mate, we keep it really simple. I like it. Move on.
0:20:26 > 0:20:31- Is this too thin?- Let's not overcomplicate it. We're there.
0:20:32 > 0:20:38- I don't know. Do you want to do a carrot?- No, mate, let's not reinvent the wheel where we're at.
0:20:38 > 0:20:42'Alex is very frustrating to work with.'
0:20:42 > 0:20:48I spent a significant portion of my energy today probably managing Alex as a person.
0:20:48 > 0:20:52I had to really be careful how I got him to back my idea.
0:20:52 > 0:20:58- I'd be proud to show that to someone. - Happy?- I don't want to be a pain, but is it possible...- No.
0:20:58 > 0:21:01I'm happy, mate. Stick with that.
0:21:02 > 0:21:047pm.
0:21:04 > 0:21:06Signed off by Luisa and Neil...
0:21:06 > 0:21:10- Oh!- It doesn't look bad. - It looks great!
0:21:10 > 0:21:15- ..Oh My Pow! - This is young, this is funky, this is contemporary.
0:21:15 > 0:21:20- It plays exactly to our target market.- It really does. - Happy?- Yeah.- Me, too.
0:21:20 > 0:21:25- Give me a cuddle!- Are we a dream team?- We are the dream team.
0:21:25 > 0:21:30Luisa seems to have taken on board feedback from Lord Sugar.
0:21:30 > 0:21:34She's stopped game playing, she's pulling together with her team.
0:21:34 > 0:21:40- There's no in-between with me and you.- We love or hate each other! - A love-hate relationship.
0:21:40 > 0:21:44I think I'm finally beginning to see a serious businesswoman emerge.
0:22:02 > 0:22:039am.
0:22:05 > 0:22:08Despatched overnight from Derby,
0:22:09 > 0:22:14- for both teams, sample ready meals. - Thank you very much. Thank you.
0:22:14 > 0:22:16Muhahaha!
0:22:16 > 0:22:21- Nice.- For Alex and his team, Bat's Blood Pasta.
0:22:21 > 0:22:25I like it. It's really cool. I would have wanted this as a kid.
0:22:25 > 0:22:30It's very dark. It looks Hallowe'eny. 'My main concern is'
0:22:30 > 0:22:35it looks like a Hallowe'en meal. You know, very seasonal in that regard.
0:22:35 > 0:22:38- It's great. - That's lovely.- Tangy.
0:22:40 > 0:22:45- Here we go. The moment of truth. - For Neil, Oh My Pow.
0:22:45 > 0:22:52- Those noodles are quite chewy to eat. - It's a bit bland. - Thai and Caribbean fusion.
0:22:52 > 0:22:55- There's no actual real flavour.- Yeah.
0:22:55 > 0:22:57There's no pow in Oh My Pow.
0:23:00 > 0:23:05Today both ready meals must be served up to supermarket giants.
0:23:06 > 0:23:13- Half the teams stay home to prepare presentations.- Deadly Dinners - healthy, horrible foods.
0:23:14 > 0:23:19Half set off to gather market feedback.
0:23:20 > 0:23:26- Oh!- I'm really confident we'll sell thousands of them. - Hundreds of thousands.- Yeah.
0:23:28 > 0:23:31For Deadly Dinners,
0:23:33 > 0:23:35a panel of experts.
0:23:35 > 0:23:40- I've got here Bat's Blood and Prawn Pasta! - KIDS: "Eewww!"
0:23:40 > 0:23:43Here we go, kids.
0:23:43 > 0:23:46Make sure you blow - it's hot.
0:23:46 > 0:23:50- What's your favourite part? - The bat's blood!
0:23:50 > 0:23:52The prawns were really good.
0:23:52 > 0:23:56- I like all of it! - You like all of it?
0:23:56 > 0:24:00- Yeah, it tastes nice. - You like it? That's excellent.
0:24:00 > 0:24:05Three more dishes that everyone has to share. Who wants it?
0:24:09 > 0:24:12And what about the grown-ups?
0:24:15 > 0:24:19I as a parent tend not to buy anything with skulls.
0:24:19 > 0:24:22I'm not sure if that's appealing.
0:24:22 > 0:24:28- I wouldn't think I was buying a healthy dinner for my kids. - Fair point.
0:24:28 > 0:24:31I want everyone to play a game.
0:24:31 > 0:24:37If you think you might maybe want it, put one hand up. If you really want it, put two hands up.
0:24:37 > 0:24:43We've got legs up as well! Would you get your mum and dad to buy that?
0:24:43 > 0:24:44Yes!
0:24:44 > 0:24:48The tasting session went down a storm with the children.
0:24:48 > 0:24:52They loved it. They voted with all four limbs.
0:24:52 > 0:24:56The parents, however, not so delighted with it.
0:24:56 > 0:25:00The parents, on the whole, said no.
0:25:00 > 0:25:02Bye! Whoo!
0:25:05 > 0:25:08Whoo hoo! Deadly Dinners.
0:25:12 > 0:25:15Take these two out to the first table.
0:25:15 > 0:25:19For Oh My Pow, a hungry pack of powerful minds.
0:25:19 > 0:25:22- The packaging grabs attention. - It is good.
0:25:22 > 0:25:26- There's no spice in it. - It's very bland.
0:25:26 > 0:25:29It doesn't taste like Caribbean chicken or Thai noodle.
0:25:29 > 0:25:32The taste side does let the product down.
0:25:32 > 0:25:36Luisa's taking great pride in, "You didn't taste it,
0:25:36 > 0:25:39"it's got no seasoning."
0:25:39 > 0:25:42"It was flavourless and watery. Thai noodles were dry."
0:25:42 > 0:25:49You can cook. You knew what ingredients had to go in it and you were telling me.
0:25:49 > 0:25:52You should have told me more chilli!
0:25:52 > 0:25:56This one said, "Did you like it?" "Yes, it was good."
0:25:56 > 0:25:59"Not spicy enough."
0:25:59 > 0:26:06- You all right?- Mixed feedback. Generally, on the whole, they like the packaging, but it's too bland.
0:26:06 > 0:26:11We just need to sell it as we'd add more salt and more chilli.
0:26:11 > 0:26:19Yeah, OK. I'll go in and say, "You know what? We'll add more flavour to this if you'll buy in bulk."
0:26:19 > 0:26:20Yeah.
0:26:24 > 0:26:28Presentations prepared, feedback logged.
0:26:28 > 0:26:35- 'The kids loved it in terms of taste and of brand.'- Oh, my goodness! That's fantastic.
0:26:36 > 0:26:42Although 93% say it would stand out and catch their eye,
0:26:42 > 0:26:46- the conversion to would they buy it...- 32.- Yeah.
0:26:46 > 0:26:49- We need to spin... - Yeah. Just don't put that in.
0:26:49 > 0:26:56- Both teams must pitch their ready meals to three major retailers. - This is a really big shop.
0:26:56 > 0:27:02- Excited?- Absolutely. - I'm geared up for it. Let's get in there now.
0:27:02 > 0:27:07With hundreds of meals on the shelves, it's a competitive market.
0:27:07 > 0:27:10We're from Team Endeavour.
0:27:10 > 0:27:16- For Alex's team, first pitch - Asda. - We're really passionate about what we've created.
0:27:16 > 0:27:20We're here and so happy to show you what we've got.
0:27:20 > 0:27:23ALEX POPS SEALS Em, the industry itself,
0:27:23 > 0:27:27it seems to have gone through a bit of a revolution.
0:27:27 > 0:27:33POPPING CONTINUES Excuse the noise. He's just preparing for you something nice to eat.
0:27:33 > 0:27:35Sorry.
0:27:37 > 0:27:39POPPING RESUMES
0:27:40 > 0:27:47- Em, fuelling the market... - Sorry. The microwave's not on. - Press the big button at the bottom.
0:27:47 > 0:27:52We're really working on the basis that kids love everything gruesome.
0:27:52 > 0:27:57The strapline on there is "Healthy, horrible food". Something for the kids and mum.
0:27:57 > 0:28:02I have a couple of issues as a mum. You put me off with the packaging.
0:28:02 > 0:28:08You're talking about it being deadly and horrible. You would appeal to my two boys greatly.
0:28:08 > 0:28:10You don't appeal to me as a mum.
0:28:13 > 0:28:17First for Neil's team, upmarket online supplier Ocado.
0:28:17 > 0:28:21I'm really happy to present to you Oh My Pow.
0:28:21 > 0:28:24Caribbean chicken meets Thai noodles.
0:28:24 > 0:28:31The really bright colours make it stand out on your website. We want them to click and buy.
0:28:31 > 0:28:36Oh My Pow is creating a new fusion fashion with regards to food.
0:28:36 > 0:28:43I think the packaging is really good and would work well online, but it's not very Caribbean.
0:28:43 > 0:28:49The feedback we got was that it needed a little bit more spice in the sauce.
0:28:49 > 0:28:53If you put in a substantial order with us, we could do that easily.
0:28:53 > 0:28:57'I thought Luisa did a good pitch. We made it very clear'
0:28:57 > 0:29:03that if extra flavouring can make it better, we'd do that. I think we did a good job.
0:29:05 > 0:29:11Serving around nine million shoppers a week, next for Deadly Dinners, Morrisons.
0:29:13 > 0:29:15We are so excited to be here today.
0:29:15 > 0:29:18Deadly Dinners - what does that say to you?
0:29:18 > 0:29:22It says "deadly". It says there's something about that.
0:29:22 > 0:29:28Can I ask a couple of questions? I'm a bit concerned about your branding solely because it's Deadly Dinners.
0:29:28 > 0:29:31That makes it sound negative. To market that might be tricky.
0:29:31 > 0:29:36- Everyone will recognise it's playful, it's tongue-in-cheek.- You hope so.
0:29:36 > 0:29:42- Yeah, that... - The guise is it's gruesome, gory, all those things kids might like.
0:29:42 > 0:29:47But we're trying to position it as it is a healthy, nutritious product.
0:29:47 > 0:29:51This product would be absolutely perfect for your customer...
0:29:51 > 0:29:55We're hoping you can understand the brand and where we're trying to go.
0:29:55 > 0:29:58Interestingly, there is one thing I sensed
0:29:58 > 0:30:05and that is that the team didn't have that much confidence in Leah because the others kept butting in.
0:30:05 > 0:30:07Under the guise of these Deadly Dinners...
0:30:07 > 0:30:10Brussels sprouts become Zombies' Eyeballs.
0:30:10 > 0:30:15At his second pitch, armed with Oh My Pow...
0:30:16 > 0:30:22- Our USP is bringing Caribbean chicken with Thai noodles. - ..project manager Neil.
0:30:22 > 0:30:25Over 60% of the people we saw said they enjoyed the combination
0:30:25 > 0:30:29of bringing Caribbean chicken together with Thai noodles.
0:30:29 > 0:30:3393% said that it would catch their eye on a supermarket shelf.
0:30:33 > 0:30:3983% of the people that we questioned said that they loved the name, it was impactful.
0:30:39 > 0:30:45'Neil's pitch was incredibly boring, loads of facts, totally unengaging.'
0:30:45 > 0:30:47I don't think it was very good at all.
0:30:47 > 0:30:51The idea of the fusion thing, I think, is good.
0:30:51 > 0:30:56I think the two cuisines, Caribbean and Thai, for me, they don't really deliver on flavour.
0:30:56 > 0:31:01Moving forward, it would be seasoned more. We'd use Scotch bonnet chillies and pineapple.
0:31:01 > 0:31:05If you placed an order with us, that would be delivered to you.
0:31:05 > 0:31:09We can do that quite easily if you were to order en masse.
0:31:14 > 0:31:19We want to keep the energy high and go in there and absolutely smash it!
0:31:19 > 0:31:22I'm excited to be doing my first pitch. It's way overdue.
0:31:22 > 0:31:28Lord Sugar's given me grief for it. I'm really excited to be able to step up because I'm really quite good.
0:31:28 > 0:31:34- Why aren't you pitching, Alex?- I am more of a manager. I've given you the floor. Just do it.
0:31:34 > 0:31:38Get it done. Just do it for yourself and also do it for the team.
0:31:40 > 0:31:42Final pitch for Deadly Dinners...
0:31:42 > 0:31:45- I'm Jordan.- Hello. Lawrence. - ..the online retailer.
0:31:45 > 0:31:49In this market, you are actually selling to two people.
0:31:49 > 0:31:55You're selling to the purchasing manager, so the mum or dad of the house, then the children themselves.
0:31:55 > 0:32:00We had to work out something that both catered to the parents and children at the same time.
0:32:00 > 0:32:03Would you be offering an exclusive?
0:32:03 > 0:32:05- Absolutely, for the right deal. - Definitely.
0:32:05 > 0:32:09- Well done. That was amazing. - Great pitch, mate.
0:32:09 > 0:32:12- Such a good pitch. - Absolutely, well done.
0:32:12 > 0:32:14Well done. Fantastic.
0:32:15 > 0:32:177pm.
0:32:17 > 0:32:24For the other team, last chance to convince that Oh My Pow can pack a punch.
0:32:24 > 0:32:28This, for us, is a really affordable, value-for-money ready meal
0:32:28 > 0:32:31that really targets the people that want to eat it.
0:32:31 > 0:32:37I get the concept. That's lovely in terms of trying to get people to explore different flavours.
0:32:37 > 0:32:40I think you're not really bringing out taste in your branding.
0:32:40 > 0:32:45Because it's such a bold packaging, I'm expecting an explosion of power.
0:32:45 > 0:32:50Still at the same cost, we can actually add to the flavour of the Caribbean chicken
0:32:50 > 0:32:52and make it exactly what you need.
0:32:52 > 0:32:56That's something we're willing to do if you put the orders in.
0:32:56 > 0:33:02Yet again the retailers have concluded that the food makes no impact because it's tasteless.
0:33:02 > 0:33:08They've tried to sell the idea that they'll develop the flavour, change the flavour, improve the flavour.
0:33:08 > 0:33:12It's just down to now whether the retailers believe them.
0:33:15 > 0:33:17Pitches over.
0:33:20 > 0:33:24Do you think people were disappointed that they liked the brand,
0:33:24 > 0:33:27but then when they tried it, it didn't follow through...
0:33:27 > 0:33:33- I think what we could have done... - Come on, Luisa. Keep stabbing me. I haven't felt it hard enough yet.
0:33:33 > 0:33:39I'm just saying that was the general consensus. I gave Francesca as much information as I could give.
0:33:39 > 0:33:45It doesn't take a genius to try something and think this could be... You could have done that, Neil.
0:33:45 > 0:33:52You tried it and you said it was bland. You would have added more chilli and a bit more salt.
0:33:52 > 0:33:54Anyway, we can't change it, can we?
0:33:54 > 0:33:58Orders, if any, will be placed tonight.
0:33:59 > 0:34:01Tomorrow, the boardroom.
0:34:24 > 0:34:26You can go through to the boardroom now.
0:34:48 > 0:34:51- Good afternoon. - Good afternoon, Lord Sugar.
0:34:51 > 0:34:55So, this task was all about ready meals.
0:34:55 > 0:34:59I asked you to go off and design and brand some ready meals
0:34:59 > 0:35:04and then present them to three major supermarkets in this country.
0:35:04 > 0:35:11Alex, I made you the project manager because you hadn't been project manager. Tell me how you got on.
0:35:11 > 0:35:17We were quite torn from the beginning. Myles had an idea about doing this Deadly Dinners concept,
0:35:17 > 0:35:22making food very playful and interacting with children and a bit gruesome and tongue-in-cheek.
0:35:22 > 0:35:26I'd come up with an idea. I just called it Popty Ping.
0:35:26 > 0:35:31- "Popty" being the Welsh for an oven? - That's right. And that idea I had...
0:35:31 > 0:35:36It might have gone down well in Swansea, but I don't know about the rest of the country.
0:35:36 > 0:35:40The idea I had then was doing food from around the world
0:35:40 > 0:35:43and trying to engage children to broaden their taste buds.
0:35:43 > 0:35:47I heard from Nick that you were adamant as a project manager
0:35:47 > 0:35:50that you wanted to go with your geographic thing.
0:35:50 > 0:35:54- That is correct. At one point, I did.- How did we get this then?
0:35:54 > 0:36:01It took some thought not to go with my own personal likes, but to maybe go with someone who has children.
0:36:01 > 0:36:05Run me past the idea of the Deadly Dinners.
0:36:05 > 0:36:08How did we get these pictures of a skull on there?
0:36:08 > 0:36:14Normally, you see a picture of a skull and it's something you keep away from kids.
0:36:14 > 0:36:19Kids love everything gruesome and we really wanted to try and create a product
0:36:19 > 0:36:24that was exciting children and getting them to really engage with the meal.
0:36:24 > 0:36:27What we called this dish is Bats' Blood and Prawn Pasta.
0:36:27 > 0:36:32- Bats' Blood and Prawn Pasta? This is going to be part of a range of products?- Yeah.
0:36:32 > 0:36:37- Like Lethal Lasagne maybe?- Yeah.- Or Homicidal Hummus or something, yeah?
0:36:37 > 0:36:42In general then, folks, decisive project manager or not?
0:36:42 > 0:36:48- He listened, I think. That was the strong point. - Listened or was browbeaten by you?
0:36:48 > 0:36:54I think I put quite a lot of energy into perhaps making him see it was the only real, genuine idea we had.
0:36:54 > 0:37:00- Right, OK. On Team Evolve, Neil, I believe you are the project manager?- That's correct.
0:37:00 > 0:37:05- How did that come about?- Just myself and Francesca put ourselves forward.
0:37:05 > 0:37:11Luisa didn't want to put herself forward this time? Felt a little bit sore from last week, did you?
0:37:11 > 0:37:14I wanted our team to unite and I didn't want any arguments.
0:37:14 > 0:37:17I just wanted us to work together well and win.
0:37:17 > 0:37:20Well, he was your project manager.
0:37:20 > 0:37:23- - OK? - Good.- I like working with Neil.
0:37:23 > 0:37:27- All right. What did you do, Neil? - Well, I split the team into two.
0:37:27 > 0:37:32I sent Francesca to do the tasting and make sure we had a good-tasting product.
0:37:32 > 0:37:37You are in the kitchen. Right? And you two are doing what?
0:37:37 > 0:37:41- To come up with the creation of the brand and the name.- "Oh My Pow!"
0:37:41 > 0:37:44Sounds like a dog food.
0:37:44 > 0:37:48Before we left, we agreed we wanted to go with fusion food in terms of the cuisine
0:37:48 > 0:37:53and try and create something that's really unique and that's what we set out to do.
0:37:53 > 0:37:57- So you mixed Thai and Caribbean? - That's correct.
0:37:57 > 0:38:00- How did you think it tasted? - I didn't even taste it.
0:38:00 > 0:38:04- You didn't taste your own food? - I made it as quickly as possible.
0:38:04 > 0:38:09That is the most bizarre explanation I have ever heard in my life.
0:38:09 > 0:38:13- KARREN: - The problem Neil had is neither of the ladies cook.
0:38:13 > 0:38:17- I can cook basic food.- You made it clear you don't cook at all.
0:38:17 > 0:38:23- Yeah. That's what...- It became clear I had the most knowledge out of the three of us as regards cooking.
0:38:23 > 0:38:28OK. The next day, you take this Oh My Pow and this concoction here
0:38:28 > 0:38:30and you go to a group of 32 people.
0:38:30 > 0:38:33Let me tell you what they had to say.
0:38:33 > 0:38:36"Tasteless. Serving suggestions...
0:38:36 > 0:38:38"Don't serve it."
0:38:38 > 0:38:42We realised that, so we hit that head-on with the retailers...
0:38:42 > 0:38:46I heard that there's more heat in a snowman's nose than that thing.
0:38:46 > 0:38:52It didn't have the pow, so we put that into the pitch and told them we had great feedback about the brand.
0:38:52 > 0:38:59Great feedback about the brand? I heard somewhere down the line that a figure of 93% of people liked it.
0:38:59 > 0:39:03You're pitching me market research. You pluck a few bits and pieces out.
0:39:03 > 0:39:09This is food. They didn't like the food. Anyway, how did you get on in your pitch?
0:39:09 > 0:39:13I really put passion into it. I really tried to sell the brand.
0:39:13 > 0:39:17Laborious, I think. Karren said it went on for 20 minutes.
0:39:17 > 0:39:21- I did actually...- A bit like your food, bland and unexciting.
0:39:23 > 0:39:25Yeah.
0:39:25 > 0:39:28All right, let's find out what went on then.
0:39:31 > 0:39:35Karren, the online supermarket Ocado? How did your team get on?
0:39:35 > 0:39:40They liked the concept and they said if you put a bit of pow in your recipe,
0:39:40 > 0:39:44they'll give it a trial and they'll place 300 orders.
0:39:44 > 0:39:46- 300?- Mm-hm.- OK.
0:39:46 > 0:39:48Nick?
0:39:48 > 0:39:51Well, they did like the product.
0:39:52 > 0:39:56They placed 1,000 orders on a trial basis. 1,000 orders.
0:39:57 > 0:40:00Karren, what happened at Morrisons?
0:40:01 > 0:40:08Again they liked the concept, but they said it was just too tasteless to consider placing an order.
0:40:08 > 0:40:10- No orders?- No orders.
0:40:12 > 0:40:16Nick, your team in the same supermarket?
0:40:17 > 0:40:24- They were uncomfortable with the name and were not prepared to place any orders.- Also no orders.
0:40:26 > 0:40:28While I'm with you, Nick, Asda?
0:40:30 > 0:40:34They felt the product was just plain wrong.
0:40:35 > 0:40:38No orders.
0:40:38 > 0:40:40Oh, no orders.
0:40:41 > 0:40:44Karren, and how did your team do?
0:40:44 > 0:40:47Again they really liked the concept.
0:40:48 > 0:40:52And they believed Neil when he said he would improve the recipe.
0:40:52 > 0:40:57And on that basis, they're going to trial 2,500 packs.
0:41:00 > 0:41:05Evolve, that means you got 2,800 orders.
0:41:05 > 0:41:09Endeavour, you only got 1,000 orders.
0:41:09 > 0:41:12So, Evolve, you've won. You pulled it off.
0:41:13 > 0:41:17Your treat this week is that you're going to the Bedford Autodrome
0:41:17 > 0:41:21and you'll be spinning around in a Ferrari.
0:41:21 > 0:41:26- Oh, my God! - I hope you enjoy yourself and I'll see you on the next task.
0:41:26 > 0:41:31- Thank you very much.- Thank you. - Thank you, Nick. Thank you, Karren. - Oh, my God!
0:41:34 > 0:41:39They loved the concepts and pitches. Well done, everyone. Great work.
0:41:40 > 0:41:43I think it's fair to say that, in our lives,
0:41:43 > 0:41:47we've all had seafood come back to haunt us.
0:41:48 > 0:41:53I'll see you soon. Come back and we'll discuss a bit more.
0:41:53 > 0:41:56As you know, one of you will be fired.
0:42:06 > 0:42:12- So nice to meet you.- Who'd like to go first?- Definitely me. I usually lead the way, Russ.- Oh, my God!
0:42:15 > 0:42:19- Are you sure I can't have your go? - No. Out!- Bye!
0:42:21 > 0:42:23- She might have just pipped you.- Yes!
0:42:24 > 0:42:26Laters, loser.
0:42:28 > 0:42:31She's got to change gear!
0:42:45 > 0:42:50The only reason we've lost this task is because the product and the design is totally wrong.
0:42:50 > 0:42:54The whole Deadly Dinners concept I followed you on is totally wrong.
0:42:54 > 0:42:58I should've done the idea I thought was acceptable for parents,
0:42:58 > 0:43:04but I listened to a parent and it's cost me. The brand was wrong. That's down to Myles and he's going home.
0:43:04 > 0:43:07I think the skull scared some people away.
0:43:07 > 0:43:12- That was too strong. - Yeah, there was a lack of clarity about who the real buyer was.
0:43:12 > 0:43:18I think that's my baby, that brand, and if it's come down to the fact that the brand's wrong,
0:43:18 > 0:43:21then I'm absolutely a key part of that.
0:43:36 > 0:43:39- Can you send the four of them in, please?- Yes, Lord Sugar.
0:43:39 > 0:43:42You can go through to the boardroom now.
0:43:53 > 0:43:59No orders from a couple of the people that you pitched to. Any idea why?
0:43:59 > 0:44:04The whole brand and message was totally incorrect and they could see no future for it.
0:44:04 > 0:44:11- I wouldn't suggest it's totally incorrect.- Well, let's analyse why we never got any orders here.
0:44:11 > 0:44:17I'll read off to you some of the things that one of the leading supermarkets had to say.
0:44:17 > 0:44:22"Mum is our customer and the packaging must appeal to Mum."
0:44:22 > 0:44:25They said, "This is something that won't sell to the parent."
0:44:25 > 0:44:30The irritation I have is that I went with something aimed at the kids,
0:44:30 > 0:44:33not with my gut instinct to go with what the parents would like.
0:44:33 > 0:44:37Why didn't you say that when we were designing the packaging?
0:44:37 > 0:44:42- So you go to some school, yeah?- Yeah. - And there were some parents there. - Yeah.
0:44:42 > 0:44:48Some of the parents said they disliked the combination of the healthy and horrible.
0:44:48 > 0:44:55"Suggests healthy IS horrible. Tend not to tout things around with skulls. Implies poison."
0:44:55 > 0:45:01What is the point of going to a research group if you take no bloody notice of them?
0:45:01 > 0:45:06We took some strong feedback from the kids who really engaged with the product.
0:45:06 > 0:45:10Of course they loved it because it's a bit of terror...
0:45:10 > 0:45:17If you made a "slugs and snails and puppy dog tails" Deadly Dinners, yeah, kids would love it.
0:45:17 > 0:45:24- Parents wouldn't buy it.- I think you were swept away with the enthusiasm of 50 or 60 children.
0:45:24 > 0:45:29Of course they loved it. They're egging each other on. It's fun. They've never done this before.
0:45:31 > 0:45:34The supermarket you pitched to, Leah,
0:45:34 > 0:45:40the man said he couldn't get a question in edgeways because a load of other people were jumping in.
0:45:40 > 0:45:46The pitch went round in circles and they started asking questions before Leah could finish her pitch.
0:45:46 > 0:45:51- I'm not sure Leah fully had their attention.- It wasn't a wonderful pitch. I admit that.
0:45:51 > 0:45:55But it was as strong as yours, Myles, which was as dull as dishwater.
0:45:55 > 0:46:01- Jordan delivered a blisteringly good pitch.- Jordan's was the best of the three quite easily.
0:46:01 > 0:46:07Jordan, how did you persuade the online retailer to make a 1,000 orders if the other two couldn't?
0:46:07 > 0:46:13I thought they could run a double campaign, on one side focusing on the children and brand recognition,
0:46:13 > 0:46:19and on the other side, focusing on parents and the fact it was something you didn't need to feel guilty about.
0:46:19 > 0:46:23Right, what I want to get to the bottom of here
0:46:23 > 0:46:28is who is responsible for the ultimate branding of this product.
0:46:28 > 0:46:33- The ultimate branding and the responsibility for this product is with Myles.- Myles?
0:46:33 > 0:46:37- I'll take that.- And do you believe it's the failure of the task?
0:46:37 > 0:46:40It's an integral part of the failure of the task. It was the only idea.
0:46:40 > 0:46:46I was working independently. You don't have a clue about where the brand should be pitched.
0:46:46 > 0:46:51- On my own, that's the best I came up with.- We've lost this because I followed you based on the fact
0:46:51 > 0:46:56that I was thinking you're a parent, you know what you're looking for.
0:46:56 > 0:47:00- The branding...- You were sat with me when we were creating that product.
0:47:00 > 0:47:05It's like a microwave meal here. Things are getting heated, but we're going round in circles.
0:47:05 > 0:47:11The fact is the only reason we've lost this is because we've totally run with the wrong brand. That's it.
0:47:11 > 0:47:15Why didn't you stick to your original idea? Are you weak?
0:47:15 > 0:47:21There are two aspects. I wouldn't have had full co-operation from Myles if we didn't go with the idea
0:47:21 > 0:47:26and if I've got a parent with me who says that is what they would buy for their kids,
0:47:26 > 0:47:30that's experience that I cannot learn or I cannot have.
0:47:32 > 0:47:34Right, so...
0:47:37 > 0:47:41Alex, you're going to bring two people back into this boardroom.
0:47:41 > 0:47:46I'm only going to bring in Myles just because I think that is where the task has failed.
0:47:46 > 0:47:51- I'm very pleased with Leah and Jordan's...- I asked you to bring two people back in here.
0:47:51 > 0:47:55- The only one I can bring in on performance would be Leah.- OK.
0:47:55 > 0:48:00- Jordan, go back to the house. I'll see you on the next task. - Thank you, Lord Sugar.
0:48:03 > 0:48:07You three step outside. I'm going to have another chat with Nick.
0:48:08 > 0:48:11One of you will be leaving the process, OK?
0:48:20 > 0:48:23Alex, he's a young boy, he's enthusiastic.
0:48:23 > 0:48:29He can't focus on the end result. He just gets carried away with the enthusiasm
0:48:29 > 0:48:35and he runs down in various, different directions, making snap decisions and it becomes a mess.
0:48:36 > 0:48:39Leah, she's obviously a very, very clever girl,
0:48:39 > 0:48:43but in the past nine weeks, has she come up with anything?
0:48:43 > 0:48:49She may well be academically gifted, but in this boardroom she has very little presence.
0:48:49 > 0:48:54Then again you've got Myles who all of a sudden has piped up and defended himself
0:48:54 > 0:48:56on this marketing idea here,
0:48:56 > 0:49:01but he went off the rails as far as that's concerned.
0:49:03 > 0:49:05Send them through, please.
0:49:06 > 0:49:08Lord Sugar will see you now.
0:49:16 > 0:49:20Alex, Myles is back here because you're going to say
0:49:20 > 0:49:25that he is totally responsible for the failure of this task in your mind then?
0:49:25 > 0:49:28Purely on the fact that there was the strong point...
0:49:28 > 0:49:32You're not when you had the ultimate call on we're doing it or not?
0:49:32 > 0:49:36To some extent as well, yes. That's why I was only going to bring myself and Myles in.
0:49:36 > 0:49:40I'm glad you brought Leah in because I've got a few questions to ask her,
0:49:40 > 0:49:46not just on this task, but also about what you've contributed in the last nine weeks.
0:49:46 > 0:49:50Week in, week out, I perform in whatever role I am given.
0:49:50 > 0:49:53Last week, I was a director and this week, I was made chef.
0:49:53 > 0:49:57That doesn't put you in the frame of glory, but I have delivered.
0:49:57 > 0:50:02I don't think you can say that I haven't performed. I have performed week in, week out.
0:50:02 > 0:50:08I'm talking about coming into business with me, a £250,000, 50/50 business. Can you do that?
0:50:08 > 0:50:13Of course I can do it. I am the most reliable, consistent person in this process.
0:50:13 > 0:50:15I am the person that will deliver.
0:50:15 > 0:50:20I am the type of person you'd give £250,000 to and think, "She won't do something crazy."
0:50:20 > 0:50:24I am a sensible person. I deliver task after task in any role I'm given.
0:50:24 > 0:50:30I have performed in every single sector that you need me to perform in to be a business partner.
0:50:30 > 0:50:34I'm raising the issue because we're here in the ninth week now.
0:50:35 > 0:50:38You know, there's three more weeks to go
0:50:38 > 0:50:43and one of you, including those that are back at the house at the moment,
0:50:43 > 0:50:48is going to be my business partner who I'm going to invest £250,000 in.
0:50:48 > 0:50:51Up until about two minutes ago, I haven't heard you speak.
0:50:51 > 0:50:57I know you're asking what I've done. What has Myles done? I have outperformed Myles on every task.
0:50:57 > 0:51:03- Other than sell a few vegetables, I'm not sure what you've done. - What has been your creative output?
0:51:03 > 0:51:07You're very good at picking on other people's ideas and slating them
0:51:07 > 0:51:11without actually putting your head above the parapet.
0:51:11 > 0:51:13Right, Myles, Mr Monaco...
0:51:13 > 0:51:17You come across as somebody at VIP clubs in Monaco
0:51:17 > 0:51:22and bumping into His Royal Highness, Prince Albert of Monaco.
0:51:22 > 0:51:26You won't bump into him in Loughton in my premises, I can promise you.
0:51:26 > 0:51:30Do you think you've performed in the last nine weeks, Myles?
0:51:30 > 0:51:34I do. I only know luxury brands and high net worth.
0:51:34 > 0:51:38I've been selling beer at markets, fruit and veg, flat-pack furniture.
0:51:38 > 0:51:43It's almost been Twilight Zone, not just out of my comfort zone.
0:51:43 > 0:51:46And you, Alex, you sit there passing the blame there.
0:51:46 > 0:51:52You're a young man, OK, who claims he's started up some business somewhere, yeah?
0:51:52 > 0:51:58- I set my business up when I was 19 in a garage...- This is your tombstone business, is it?
0:51:58 > 0:52:02It's a house sign, an opening plaque and a memorial business.
0:52:02 > 0:52:07- Your proposal to come into business with me is a legal umbrella company?- That's correct.
0:52:07 > 0:52:12Put it this way. I sold my slate business and I've invested some money in a CCTV company.
0:52:12 > 0:52:17- In three months, that's done incredibly well. - Slate, video, legal?- Yeah.
0:52:17 > 0:52:23- Have you got any qualifications as far as law is concerned?- No, as far as law is concerned, no, not at all.
0:52:24 > 0:52:29What I always say to young people is you need to stick to what you know.
0:52:29 > 0:52:33I totally agree. You come up with ridiculous, ludicrous suggestions.
0:52:33 > 0:52:37He comes up with these silly ideas that don't tie into his expertise.
0:52:37 > 0:52:41- I am a realistic prospect. - But Leah, how come it's successful?
0:52:41 > 0:52:45- Alex, not owned by you, my love. - Leah, it clearly is.
0:52:45 > 0:52:50You can't start a law company with absolutely no knowledge of the sector. It's silly and unrealistic.
0:52:50 > 0:52:56And Richard Branson can't go off and do spaceships with no concept of making spaceships?
0:52:56 > 0:52:59I wouldn't even categorise myself in his league.
0:52:59 > 0:53:03I understand, but I'm really trying to go for my end goal which is this.
0:53:03 > 0:53:08- Fine, but you've gone from tombstones to video cameras and now you want to do the law?- Yeah.
0:53:08 > 0:53:12- You have a bit of a grasshopper brain.- That's not correct.
0:53:12 > 0:53:15- OK, OK...- I've proven I can do it. - OK, I got it.
0:53:15 > 0:53:17Sorry.
0:53:17 > 0:53:23I think it's very clear that Leah holds you responsible for the failure...
0:53:23 > 0:53:29No, I hold Myles responsible for the failing of this task. This man has been in business for 23 years.
0:53:29 > 0:53:32I have just about been on the planet that long.
0:53:32 > 0:53:36Give me strength! Sometimes it's best to keep your mouth shut.
0:53:36 > 0:53:43- He didn't deliver on it and he did the graphics, the name.- Take the advice and be quiet.- Myles, please!
0:53:50 > 0:53:55Alex, you should have stuck to your guns on this thing here.
0:53:56 > 0:54:00But I do admire your enthusiasm.
0:54:00 > 0:54:02You're very, very young, right?
0:54:02 > 0:54:09And I have to say that for someone as young as you, you are someone to be admired, yeah?
0:54:12 > 0:54:13Leah...
0:54:13 > 0:54:18You've spoken up in these last few moments.
0:54:18 > 0:54:21I see a different person there, but, um...
0:54:21 > 0:54:28- I am a quieter individual, but I can deliver. I'm a reliable...- I don't want to hear any more from you now.
0:54:28 > 0:54:32I mean, here you're rattling off like an AK-47 machine gun now.
0:54:32 > 0:54:37You've spoken more in the last ten minutes than you've done in the last nine weeks.
0:54:45 > 0:54:47Myles, um...
0:54:47 > 0:54:51The fatal error is you got your customer wrong.
0:55:01 > 0:55:03But...
0:55:03 > 0:55:05Alex...
0:55:05 > 0:55:11I think you're a young, enthusiastic chap and I want to send you off with a bit of advice.
0:55:11 > 0:55:15Try and stick to something, right, and you're going to succeed, OK?
0:55:15 > 0:55:19But at the moment, Alex, it is with regret, you're fired.
0:55:19 > 0:55:25Thank you very much for the opportunity. Karren and Nick as well, thank you.
0:55:41 > 0:55:47Myles, an outsider looking in on this may think you have got away with murder here.
0:55:47 > 0:55:54OK? It's my 45 years in business that tells me that you deserve to remain in the process.
0:55:54 > 0:56:00- Thank you, Lord Sugar. - Having said that, it's getting very tough, very competitive now.
0:56:00 > 0:56:06This leniency won't be around any more. The same applies to you, Leah. The pair of you, back to the house.
0:56:10 > 0:56:13I'm so sorry.
0:56:27 > 0:56:32This has been my first time as project manager. Unfortunately, it didn't work out.
0:56:32 > 0:56:38I should have carried on with what I would've done and we would have won this task.
0:56:38 > 0:56:40But I've still got my end goal to work towards.
0:56:43 > 0:56:46Who do you think, Jordan, is to blame for the task?
0:56:46 > 0:56:52It seemed like Alex was in serious trouble and Myles had a lot to answer for.
0:56:52 > 0:56:55If Leah doesn't come back, I'll be really sad.
0:56:55 > 0:56:56Myles!
0:56:58 > 0:57:00How are you, mate?
0:57:00 > 0:57:03Do you want to talk us through what happened?
0:57:03 > 0:57:08- I felt so bad. Alex is such...- He's a big character, the funniest bloke.
0:57:08 > 0:57:15But it's getting really serious now. You're on your merit as a person, not just how you perform on a task.
0:57:15 > 0:57:18This is "business plan, are you a realistic investment"?
0:57:18 > 0:57:23Yeah, he just said that basically, apparently I haven't spoken.
0:57:23 > 0:57:26She bloody well did then!
0:57:26 > 0:57:30In the fight for Lord Sugar's quarter million pound investment,
0:57:30 > 0:57:32six candidates remain.
0:57:33 > 0:57:39- Next time...- I want to see if you can grow a business from scratch in 48 hours.
0:57:39 > 0:57:42Do you sell a lot of these?
0:57:42 > 0:57:44- Hats on...- I look like roadkill!
0:57:44 > 0:57:46Look at the state of us!
0:57:46 > 0:57:51- Gloves off.- Nothing is selling. How will we win on this performance?
0:57:51 > 0:57:56- And in the boardroom... - A safer investment? What bleedin' world do you live in?
0:57:56 > 0:57:57..a dressing down.
0:57:57 > 0:58:01No discussion here. You're fired.
0:58:25 > 0:58:28Subtitles by Red Bee Media Ltd