0:00:02 > 0:00:04- Previously, on the Celebrity Apprentice. - Good morning.- Morning.
0:00:04 > 0:00:09With only five celebrities left, Mr Trump forced them to rely on their wits.
0:00:09 > 0:00:13You're going to go out and make some Quiznos sandwiches.
0:00:13 > 0:00:16You're going to sell the sandwich for 2.
0:00:16 > 0:00:17You cannot use your Rolodex.
0:00:17 > 0:00:21- The battle to make it to the final four began.- Get going.
0:00:21 > 0:00:24Trace immediately took control for Impresario.
0:00:24 > 0:00:26What kind of sandwich do you want to make?
0:00:26 > 0:00:29Well, I think we ought to call it the Cowboy Club.
0:00:29 > 0:00:32And on the street, his celebrity power became apparent.
0:00:32 > 0:00:34You know who this guy is? Trace Adkins.
0:00:34 > 0:00:35Oh my God!
0:00:35 > 0:00:39When you got a guy like Trace Adkins, who's been surprising everybody,
0:00:39 > 0:00:43you know, you put a little Stevie B cherry on top and it's yummy, dude.
0:00:43 > 0:00:45- On Hydra.- It's a Champ sandwich. - Ooh, that's a big one.
0:00:45 > 0:00:50Although Lennox was the project manager, Piers tried to call the shots.
0:00:50 > 0:00:52- The Champ sandwich, right? - Are you programme manager here?
0:00:52 > 0:00:56No, I'm suggesting to him. Do you want me to give good ideas or not, Carol?
0:00:56 > 0:00:59And once again, Lennox served as Hydra's marketing tool.
0:00:59 > 0:01:04All you have do is have a product, put my face on it and make me smile.
0:01:04 > 0:01:06In the boardroom.
0:01:06 > 0:01:08Hydra sold 313 sandwiches.
0:01:08 > 0:01:10Hydra won by sheer volume sales.
0:01:10 > 0:01:13Impresario, again you lose.
0:01:13 > 0:01:16And Ivanka put Trace on the spot.
0:01:16 > 0:01:22Trace, who do you think's stronger and able to raise the most money for their charity in the tasks to come?
0:01:22 > 0:01:23Me.
0:01:23 > 0:01:25Trace called out Steven.
0:01:25 > 0:01:30I've been working with Steven for a good while now. I haven't seen him bring in my money.
0:01:30 > 0:01:33Forcing Mr Trump to look at Steven's overall performance.
0:01:33 > 0:01:38Steven, you didn't really raise money over the last number of weeks.
0:01:38 > 0:01:41Moving forward, I just feel that Trace has more to offer.
0:01:41 > 0:01:44Steven, you're fired.
0:01:44 > 0:01:48And Steven was shown the door. Then, the final four were given some shocking news.
0:01:48 > 0:01:54We're going to continue this elimination process right now.
0:01:54 > 0:01:57Before the night is over, two of you will be fired.
0:02:01 > 0:02:03Ten celebrities have gone.
0:02:06 > 0:02:08And now, only four remain.
0:02:08 > 0:02:11Multi-platinum country star, Trace Adkins.
0:02:11 > 0:02:14The original supermodel, Carol Alt.
0:02:16 > 0:02:19Heavyweight boxing champion Lennox Lewis.
0:02:19 > 0:02:22And America's Got Talent judge, Piers Morgan.
0:02:22 > 0:02:25They're battling it out for their favourite charities.
0:02:25 > 0:02:28I'm going to try and win this thing and get you a load more money.
0:02:28 > 0:02:34But only one will win the ultimate title of the Celebrity Apprentice.
0:02:36 > 0:02:39You are now going to be interviewed
0:02:39 > 0:02:43by two of the great business reporters anywhere.
0:02:43 > 0:02:47CNBC's Erin Burnett and Mad Money's Jim Cramer.
0:02:47 > 0:02:51You're not going to find better business minds anywhere.
0:02:51 > 0:02:55They're going to speak to each one of you, and you're going to try and convince them
0:02:55 > 0:02:57why you should be the Celebrity Apprentice.
0:02:57 > 0:03:00They're going to see me later, they're going to tell me their favourite,
0:03:00 > 0:03:03and they're going tell me their least favourite,
0:03:03 > 0:03:08and then I'll decide who are the two contestants that get to compete
0:03:08 > 0:03:12for the title of the Celebrity Apprentice.
0:03:14 > 0:03:16So, wait outside, go have a good interview,
0:03:16 > 0:03:20because tonight, two more people will be fired.
0:03:22 > 0:03:24OK, go ahead.
0:03:26 > 0:03:29We were surprised.
0:03:29 > 0:03:33Within next hour or two, two more people were going to get fired.
0:03:33 > 0:03:36We were going to do personal one-on-one interviews
0:03:36 > 0:03:39with Jim Cramer and Erin Burnett.
0:03:39 > 0:03:44This is going to really count a lot towards who makes the final two.
0:03:44 > 0:03:47He's got to fire two more people.
0:03:50 > 0:03:54How do you feel about being the chosen few, Trace?
0:03:54 > 0:03:56I'm surprised.
0:03:56 > 0:04:01'I could see on their faces, they were getting a bit nervous, and I was pretty confident,
0:04:01 > 0:04:04'because the one thing I'm good at is talking.'
0:04:04 > 0:04:08So my chances have probably gone from here to here.
0:04:12 > 0:04:13Let's get it on.
0:05:36 > 0:05:40- They're ready for you, you can go on in.- Thank you, Annette.
0:05:40 > 0:05:41OK.
0:05:47 > 0:05:50- How are you?- Fine, thank you. Good to see you tonight.
0:05:50 > 0:05:52And you.
0:05:52 > 0:05:56- I want to talk to you a little bit about your charity.- It's called the Intrepid Fallen Heroes Fund.
0:05:56 > 0:05:58It looks after and supports the servicemen.
0:05:58 > 0:06:02My personal involvement is that my brother is an army officer in Britain,
0:06:02 > 0:06:05and has fought side by side with the US marines,
0:06:05 > 0:06:10so I have very personal involvement of the American military in relation to my family.
0:06:10 > 0:06:13Your charity, is it because of your daughter? Food allergies, is...?
0:06:13 > 0:06:17Yes, severe food allergies. She can go into anaphylactic shock.
0:06:17 > 0:06:20We've been to the emergency room, you know, that frantic dash,
0:06:20 > 0:06:23five or six times a day.
0:06:23 > 0:06:25It's a heartbreaking thing.
0:06:25 > 0:06:30I've actually been to DC and lobbied on Capitol Hill to make them more aware of things they can do,
0:06:30 > 0:06:33and ways they can safeguard these children.
0:06:33 > 0:06:38We are basically gathering money, and looking for deserving charities.
0:06:38 > 0:06:42It might be paediatric AIDS this year, it might be sudden infant death next year.
0:06:42 > 0:06:46Our charity doubled in just one year.
0:06:46 > 0:06:50I want to see if we can triple it or quadruple it in the next year.
0:06:50 > 0:06:54How will you use this great opportunity? for the Ali Foundation, for the world?
0:06:54 > 0:06:58Er, what does this...
0:06:58 > 0:07:01Um... um.
0:07:01 > 0:07:04People have to feel that, you know, they want, you know...
0:07:04 > 0:07:07They want to give you money for your charity.
0:07:07 > 0:07:09What was your best moment in this competition?
0:07:09 > 0:07:12I was able to harness the energy of all the people in my team
0:07:12 > 0:07:14and the creativity flowed.
0:07:14 > 0:07:16It was almost easy.
0:07:16 > 0:07:19Playing myself to create excitement,
0:07:19 > 0:07:24and for people to acknowledge that the other champ is here.
0:07:24 > 0:07:28I will conclude my time on this show with my integrity intact.
0:07:28 > 0:07:33Do you think being a bit mean might hurt your ability, in terms of getting other people to care,
0:07:33 > 0:07:35and want to donate money?
0:07:35 > 0:07:41When I'm mean I tend to be mean because of my commitment to the charity I am backing here.
0:07:41 > 0:07:43I've raised probably three times as much as any other
0:07:43 > 0:07:46contestant in this show, and I want to win this.
0:07:46 > 0:07:48I need some reasons to axe some other people.
0:07:48 > 0:07:53Trace and Lennox are slow when it comes to getting on the challenges.
0:07:53 > 0:07:57I've just seen some people take advantage of other people and just,
0:07:57 > 0:07:59just rip them apart.
0:07:59 > 0:08:04- Will you please give me a name. - Now that would be Piers. Mr Morgan.
0:08:04 > 0:08:05Trace has got to go.
0:08:05 > 0:08:07I think I can raise a lot more money than he can.
0:08:07 > 0:08:09I can out-raise Lennox. I'm being honest here.
0:08:09 > 0:08:13- What have you learned from Mr Trump? - How do I know that you really believe in it?
0:08:13 > 0:08:16Give me also a sense of what you did wrong when you won.
0:08:16 > 0:08:19- Were you involved in charity...? - How much have you raised so far?
0:08:19 > 0:08:22- Do you host fund-raisers? - You exhausted your Rolodex.
0:08:22 > 0:08:25So what specifically will you do?
0:08:25 > 0:08:28At any given time didn't you just want to say "I don't have to put up with this"?
0:08:28 > 0:08:31Where did you screw up on the worst in this competition?
0:08:31 > 0:08:33I pretty well haven't made a mistake.
0:08:33 > 0:08:35Wow, that's amazing.
0:08:35 > 0:08:41You're probably the first person I've ever met in my career that's never made a mistake.
0:08:49 > 0:08:51Let's see how you did.
0:08:57 > 0:09:00Hi, Erin. Hi, Jim. What do you think?
0:09:00 > 0:09:02I thought you had a passionate crew there, Donald.
0:09:02 > 0:09:05And I was very impressed by how much each of them individually cared.
0:09:05 > 0:09:08Who did you like the least?
0:09:08 > 0:09:09Piers.
0:09:09 > 0:09:10Because of the edge?
0:09:10 > 0:09:14He cared certainly, his family being involved in the war in Iraq.
0:09:14 > 0:09:16I mean, that was very inspiring to me.
0:09:16 > 0:09:19But there was an edge, there was something that just didn't warm me up.
0:09:19 > 0:09:21But the guy raises a lot of money.
0:09:21 > 0:09:26If you want to make the most money, he's your man. He will raise the most money.
0:09:26 > 0:09:29Do things like team work, leadership matter?
0:09:29 > 0:09:31Well, it always matters, I think.
0:09:31 > 0:09:34Well then, Piers must be stopped.
0:09:34 > 0:09:37- Jim, who do you like the best? - You can't go wrong with Carol.
0:09:37 > 0:09:41- Is that because she's beautiful? - OK, she's a knock out. I'll stipulate knock out.
0:09:41 > 0:09:43She's stunning. Carol was like a business person.
0:09:43 > 0:09:45She sat there and said "Here's my goals."
0:09:45 > 0:09:47She could literally lay it all out.
0:09:47 > 0:09:49I detected in her a quiet hunger, I mean...
0:09:49 > 0:09:52But didn't you see that also with Lennox Lewis?
0:09:52 > 0:09:56No, I wanted to. I wanted to come in here and tell you
0:09:56 > 0:09:59I want to go with Lennox, but I felt he was too laid back for me.
0:09:59 > 0:10:03- Did you think somebody was like outstanding? - Trace is my favourite right now.
0:10:03 > 0:10:06You know, if this guy went out and was raising money for something,
0:10:06 > 0:10:09and he said, "Erin, I want you to give money to this." I'd do it.
0:10:09 > 0:10:12Jim, if you had to pick two, who would they be?
0:10:12 > 0:10:16I'm going with Trace and I'm going with Carol.
0:10:16 > 0:10:17I think that they have the leadership, the bearing,
0:10:17 > 0:10:20and the integrity that you're looking for in a real leader.
0:10:20 > 0:10:23Erin, if you had to pick two, who would be they be?
0:10:31 > 0:10:33You can go on in.
0:10:33 > 0:10:34Good luck guys.
0:10:54 > 0:10:59Well, two people are going to go, but you've really all done an outstanding job,
0:10:59 > 0:11:02and you can be proud of yourselves. It's been an amazing process.
0:11:02 > 0:11:05So congratulations all four.
0:11:05 > 0:11:09Lennox, what did you think of the interview with Erin Burnett and Jim Cramer?
0:11:09 > 0:11:15I thought it was good. You know, I'm used to those type of questions
0:11:15 > 0:11:19and it's nothing that I was concerned about.
0:11:19 > 0:11:22What did you think, Trace, of the interview process?
0:11:22 > 0:11:24I liked speaking with Miss Burnett.
0:11:24 > 0:11:28She seemed to be a very knowledgeable, smart lady.
0:11:28 > 0:11:34And then Jim, he, you know, I mean he's such a different person than I am. I thought I was...
0:11:34 > 0:11:37Do they have guys like Jim Kramer in the country?
0:11:37 > 0:11:38Not many that I know.
0:11:38 > 0:11:40Not too many.
0:11:40 > 0:11:44Because you're sitting there, and he's asking you a question and it sounds like... Rah-rah-rah!
0:11:44 > 0:11:48You know, he's just rapid fire, machine gun type stuff,
0:11:48 > 0:11:50and I'm trying to stay with him,
0:11:50 > 0:11:54but I felt like I was playing ping-pong with a world champ.
0:11:54 > 0:11:59Well, Erin thought you were terrific, I have to say. Do women generally think you're terrific?
0:11:59 > 0:12:00Yes, sir.
0:12:00 > 0:12:03Fast answer!
0:12:04 > 0:12:08Piers, what did you think of the interview process?
0:12:08 > 0:12:13In terms of the overall interviewing, I felt I put a very strong position up.
0:12:13 > 0:12:17- But, you know, Jim and Erin thought you were very harsh, Piers. - In what way?
0:12:17 > 0:12:21They thought you were very tough, in your face, and I'm not saying that's right or wrong.
0:12:21 > 0:12:23I'm surprised by that. I mean, I'm just direct.
0:12:23 > 0:12:26Maybe the word ruthless is the word that they used.
0:12:26 > 0:12:30You've been called ruthless all your career. It just means tough in business.
0:12:30 > 0:12:34I didn't break any rules. I don't consider myself as some to be unethical or immoral.
0:12:34 > 0:12:37That's nothing to do with it. To me, we're playing a tough game,
0:12:37 > 0:12:39where the beneficiary is the charities.
0:12:39 > 0:12:42You seem to walk a line though, that people aren't comfortable with.
0:12:42 > 0:12:47And I don't think you've ever crossed boundaries, and been unethical during this process,
0:12:47 > 0:12:53but there's something about the way you deal with situations, that causes people to criticise you.
0:12:53 > 0:12:55I've tried to play this game extremely hard,
0:12:55 > 0:13:00because I believe that is the ethos you would encourage us to play.
0:13:00 > 0:13:04In the end, I believe the statistical evidence behind me is pretty overpowering.
0:13:04 > 0:13:08If I were to lose because of my lack of British tact,
0:13:08 > 0:13:12in a game which is led by a man who is renowned around the world for
0:13:12 > 0:13:16being a ruthless tough businessman, then I plead happily guilty to that.
0:13:22 > 0:13:26- So, Carol?- Sir?- Why should you be chosen to be in the final two?
0:13:26 > 0:13:31I'm organised, I'm detailed, I'm versatile, I can move on the fly. And I think I got the gumption.
0:13:31 > 0:13:37You know your competitors very well. You've been their team-mates and opponents.
0:13:37 > 0:13:39If you were me, who would you fire?
0:13:41 > 0:13:43Let's put it this way. I'd keep me and Piers.
0:13:43 > 0:13:46Why wouldn't you choose Lennox, who's been a star?
0:13:46 > 0:13:50I just think Piers always thinks ahead. He thinks like I do.
0:13:50 > 0:13:55He looks for problems ahead of time and the road ahead, and I like that.
0:13:55 > 0:13:58Lennox couldn't win without me as often as he does anywhere near as much.
0:13:58 > 0:14:01I think he'd agree. I could probably win...
0:14:01 > 0:14:03- Do you agree with that, Lennox? - Yes, I do.
0:14:03 > 0:14:09I wouldn't have answered it that way. I would've said, absolutely. Who the hell do you think you are?
0:14:09 > 0:14:13- I'd never admit that. - He's a good asset to the team.
0:14:13 > 0:14:16- I'm the main asset. - One of the greatest assets.
0:14:16 > 0:14:21- I've raised more money than everyone put together.- He is.- Do you think he could win without you?
0:14:21 > 0:14:24No. He's used me many times and I feel I'm a great asset to him.
0:14:24 > 0:14:28If you're asking me to be totally, brutally frank about the way the 11 challengers went,
0:14:28 > 0:14:34I think if Lennox was being honest, he would say I was the driving force for most of those challenges.
0:14:34 > 0:14:35Is that true, Lennox?
0:14:35 > 0:14:39I would say because I was there, he was the driving force,
0:14:39 > 0:14:45because when he looked around and realised who was around that could help him, it was me.
0:14:45 > 0:14:49Lennox, you've come across as a really smart guy
0:14:49 > 0:14:55but you just said you would not have won so much if it weren't for Piers.
0:14:55 > 0:14:59- I, in one way, like that statement, in another way, you understand, I don't.- Yes, right.
0:14:59 > 0:15:02And the other element that has to play into my mind,
0:15:02 > 0:15:07I have great respect for Jim Cramer and Aaron Burnett, and they thought you were too laid-back
0:15:07 > 0:15:10and they thought you should be fired, and I have to say, Lennox,
0:15:10 > 0:15:13you're fantastic, but you're fired.
0:15:13 > 0:15:14I accept that.
0:15:14 > 0:15:17- And you've done an amazing job. - Thank you.- Go ahead.
0:15:17 > 0:15:22Thank you, Lennox. Fantastic guy.
0:15:22 > 0:15:25Thanks, Lennox.
0:15:31 > 0:15:33What's up, man?
0:15:37 > 0:15:40The best part of this experience was,
0:15:40 > 0:15:43I earned 40 grand for the Muhammad Ali Centre.
0:15:43 > 0:15:46The reason why I joined the Celebrity Apprentice
0:15:46 > 0:15:50was to make money for my charity and I'm so happy that I was able to do so.
0:15:53 > 0:15:56So one more of you is about to be fired.
0:15:57 > 0:15:59Trace, move over.
0:16:03 > 0:16:09You know, it is very tough for me to fire Piers when he's won so much. We have to say that.
0:16:09 > 0:16:12He's probably the least nice person, but at the same time...
0:16:12 > 0:16:16Well hang on a sec, with respect, Mr Trump, I take exception to that.
0:16:16 > 0:16:19- I don't think you should. - People don't know much about me personally...
0:16:19 > 0:16:24- You shouldn't cos I've watched you over a lot of weeks. - But people don't know the real me.
0:16:24 > 0:16:28When I'm sticking up for you, you shouldn't be cutting me off, to be honest.
0:16:28 > 0:16:33- I'm saying good things, I'm getting ready to exonerate you.- OK. - And instead of just taking it...
0:16:33 > 0:16:36- Take yes for an answer. - I'll take my bollocking like a man.
0:16:38 > 0:16:40I am going to ask you a question.
0:16:40 > 0:16:45You've known Carol, you've known Trace.
0:16:45 > 0:16:48Who would you fire if you were me, if you can give me a straight answer?
0:16:48 > 0:16:50Oh, I can. Straight answer,
0:16:50 > 0:16:55I would beat Trace with more ease than I would be Carol.
0:16:55 > 0:16:59She would be a tougher competitor and I mean no disrespect to Trace,
0:16:59 > 0:17:01who is a great guy.
0:17:01 > 0:17:05Trace, why would I choose you to be in the finals rather than the other two?
0:17:05 > 0:17:09Well, I'll give you 100%. I'll give you everything I've got.
0:17:09 > 0:17:12I'll bring celebrities and do it in a spirit that
0:17:12 > 0:17:15there is no more noble cause, I'll fight for my kid
0:17:15 > 0:17:19and I hope I've played this game straight up, with integrity.
0:17:19 > 0:17:23And that's the way I wanted to play it and that's the way I've played it.
0:17:23 > 0:17:25Do you like Piers?
0:17:25 > 0:17:30We have been sociable and cordial with one another.
0:17:30 > 0:17:33I don't know that we've developed any kind of tight bond.
0:17:33 > 0:17:36- Would you invite Piers to Nashville to the Grand Old Opry?- No, sir.
0:17:36 > 0:17:38Why not?
0:17:38 > 0:17:42Just I've witnessed the way he's played the game, and it's just...
0:17:42 > 0:17:46- He's played tough.- It's been a little more than tough at times.
0:17:46 > 0:17:50It's been ruthless and merciless, to a point.
0:17:50 > 0:17:53Somebody asked me if he'd stab you in the back and I said,
0:17:53 > 0:17:57well, "He'd stab you in the forehead," you know. You'll see him coming.
0:17:57 > 0:18:03- Piers, how do you respond to that? - I got no problem with that. I don't dispute any of that.
0:18:03 > 0:18:08I don't believe in going behind people's backs or pretending I feel one thing and saying another.
0:18:08 > 0:18:12In Trace's case, we're very different characters
0:18:12 > 0:18:16and we haven't always seen eye to eye, but he's a man of great respect and integrity.
0:18:18 > 0:18:23Carol, how do I get over the fact that I want to see these two guys fight?
0:18:25 > 0:18:30I have to tell you this. This even makes the decision harder for me,
0:18:30 > 0:18:32if it could be any harder,
0:18:32 > 0:18:37is that Aaron and Jim Cramer thought that Piers should be fired
0:18:37 > 0:18:39but he was the most effective guy.
0:18:39 > 0:18:43They also thought you two were fantastic.
0:18:43 > 0:18:44You were both their choices.
0:18:44 > 0:18:48But I love the friction between these two guys.
0:18:48 > 0:18:53Because I say they don't like each other.
0:18:53 > 0:18:56Carol, I want to see these two guys go at it.
0:18:56 > 0:19:00- Carol, you're fired.- Oh, Sir! - You're amazing. You did amazing.
0:19:00 > 0:19:02You're fired. I want to see these guys go at it.
0:19:02 > 0:19:05I'm going to see if you get country stars, see if you get stars.
0:19:05 > 0:19:08Carol, you are amazing. Get the hell out of here.
0:19:08 > 0:19:12And as long as that's the reason I'm going, I'm OK with that.
0:19:12 > 0:19:17- You've done really, really well. - Thank you very much. Thank you.
0:19:29 > 0:19:35Just to step forward and do this in the first place is really a big act of faith.
0:19:35 > 0:19:38I accomplished everything I set out to do,
0:19:38 > 0:19:41so it made every task along the way a personal triumph.
0:19:41 > 0:19:46Firing Carol was not easy. But I love what I'm looking at.
0:19:46 > 0:19:49To me, it's good versus evil...
0:19:49 > 0:19:51Ha-ha!
0:19:51 > 0:19:53It's the UK against the United States.
0:19:53 > 0:19:59Now, tomorrow, we meet. I'll give you a task. You'll fight like hell.
0:19:59 > 0:20:03Somebody will be fired, somebody will be chosen the Celebrity Apprentice.
0:20:03 > 0:20:06So good luck, see you later.
0:20:06 > 0:20:08Thanks, Sheriff.
0:20:08 > 0:20:12- You're going down, cowboy. - All right. You take your best shot.
0:20:18 > 0:20:21It's all over. Nashville's going to be crying by the end of this.
0:20:21 > 0:20:25Yeah, someone will hang your British ass off a cypress tree.
0:20:48 > 0:20:51Here we go.
0:20:55 > 0:20:59- Good morning, Piers. Good morning, Trace.- Morning.- Morning.
0:20:59 > 0:21:02What do you think, Piers, about good versus evil,
0:21:02 > 0:21:04and also USA against Britain?
0:21:04 > 0:21:08I think I'm not as evil as you think, and he's definitely not as good.
0:21:08 > 0:21:11'Donald Trump was deliberately pitching'
0:21:11 > 0:21:15the six foot seven inch all-American hero cowboy
0:21:15 > 0:21:18against the disgusting, obnoxious, evil Brit,
0:21:18 > 0:21:22and of course all this was music to my competitive ears.
0:21:22 > 0:21:25OK, what you're going to be doing is very exciting.
0:21:25 > 0:21:30You're going to be holding a really grand charity event.
0:21:30 > 0:21:32I think you need some help,
0:21:32 > 0:21:37so we've invited four really wonderful celebrities to come back.
0:21:37 > 0:21:38Come on out here, please.
0:21:40 > 0:21:41Look at this.
0:21:41 > 0:21:44We brought back Carol Alt,
0:21:44 > 0:21:46Stephen Baldwin,
0:21:46 > 0:21:48Marilu Henner,
0:21:48 > 0:21:51and Lennox Lewis.
0:21:51 > 0:21:55Look, you're each going to choose two celebrities.
0:21:55 > 0:21:59We'll decide who has first pick with a coin toss.
0:21:59 > 0:22:02Piers, you have tails, Trace, you have heads. Good luck.
0:22:05 > 0:22:07It's heads.
0:22:07 > 0:22:10Trace, you get the first pick. Who is it?
0:22:13 > 0:22:15Lennox Lewis.
0:22:15 > 0:22:18When I won the toss, I knew where I was going.
0:22:18 > 0:22:21I was going to take Piers' security blanket away from him,
0:22:21 > 0:22:24and that security blanket is Lennox Lewis.
0:22:24 > 0:22:28- How can a Brit fight for an American? You don't want a Brit. - It's OK. Piers, go ahead.
0:22:28 > 0:22:30Right, this is tough.
0:22:33 > 0:22:37No, Lord God, please, God. Lord, please, Lord Jesus.
0:22:37 > 0:22:39I'm going to choose Stephen Baldwin.
0:22:41 > 0:22:43Oh, God!
0:22:43 > 0:22:45'All right, Lord.'
0:22:45 > 0:22:46What would Jesus do?
0:22:46 > 0:22:49It's interesting that you chose Stephen.
0:22:49 > 0:22:53The odd thing is that even though we clashed all the time, we work very well together.
0:22:53 > 0:22:56Well, I was very surprised by the pick. Who are you choosing, Trace?
0:22:56 > 0:22:59My girl, Marilu Henner.
0:22:59 > 0:23:02Piers, your final pick is Carol.
0:23:02 > 0:23:07OK, for your final task, you're going to create a charity event
0:23:07 > 0:23:11right in this hall, and it's got to be spectacular.
0:23:11 > 0:23:14You both have to work together to pull this off,
0:23:14 > 0:23:17but will be responsible for different aspects of the event.
0:23:17 > 0:23:20Ivanka, what will one finalist have to do?
0:23:20 > 0:23:22Well, one of you will handle catering
0:23:22 > 0:23:26- as well as produce a live charity auction event. - And, Don, for the other finalist?
0:23:26 > 0:23:31The other finalist will be taking care of the decor as well as working with the entertainment,
0:23:31 > 0:23:34multi-platinum recording artists the Backstreet Boys.
0:23:34 > 0:23:38You'll be judged on three things, tickets sold to the event,
0:23:38 > 0:23:40money raised during the auction,
0:23:40 > 0:23:43and how well you run your part of the event.
0:23:43 > 0:23:46We want this event to be really big,
0:23:46 > 0:23:50so we'll provide you with some amazing auction items to get you started.
0:23:50 > 0:23:55You'll have to negotiate with each other to select which items you want,
0:23:55 > 0:23:57plus you can add some of your own items,
0:23:57 > 0:24:02and, win or lose, the proceeds will go to your charity.
0:24:02 > 0:24:06So find great things to auction and sell as many tickets as you can.
0:24:06 > 0:24:10Everything I see and everything you do
0:24:10 > 0:24:14will help me decide who will become the Celebrity Apprentice.
0:24:14 > 0:24:16- Thank you.- Thank you.
0:24:26 > 0:24:27Hey.
0:24:27 > 0:24:31'The very first thing that we had to do was negotiate'
0:24:31 > 0:24:33what each person was going to be responsible for.
0:24:33 > 0:24:37I assume that you would feel more comfortable running the show?
0:24:37 > 0:24:41You know why? Cos I think at this point it's for the good of the event.
0:24:41 > 0:24:46You are a music guy, you do shows, I do charity auctions.
0:24:46 > 0:24:50So, if you're happy, I'll take the auction and the catering,
0:24:50 > 0:24:52- you guys take the show.- Right.
0:24:54 > 0:24:58We want to keep a list. If you've got one, I'll write the stuff down.
0:24:58 > 0:25:00It'll be I pick, you pick.
0:25:00 > 0:25:05'We were given some auction items that we had to negotiate with the other team'
0:25:05 > 0:25:07and I looked through them closely,
0:25:07 > 0:25:10worked out which ones I thought were the most viable for us.
0:25:10 > 0:25:11You get to pick first.
0:25:11 > 0:25:13- OK, I'll take Ivanka Trump.- OK.
0:25:13 > 0:25:16- I'm taking the Super Bowl thing.- OK.
0:25:16 > 0:25:18What did he take?
0:25:18 > 0:25:19The Super Bowl thing.
0:25:19 > 0:25:23'My simple strategy was I was more interested in things'
0:25:23 > 0:25:26that I thought could be appealing to a wider cross-section of people
0:25:26 > 0:25:29like the shopping trip with Ivanka Trump.
0:25:29 > 0:25:33I was delighted that I was getting stuff in that was really unique.
0:25:33 > 0:25:35May the best man win - and I will.
0:25:35 > 0:25:37Sure you really want to do that?
0:25:37 > 0:25:41Now I've got rid of you, I've never been more certain of anything in my life.
0:25:41 > 0:25:44- You prat!- Make sure you keep him awake, yeah?
0:25:44 > 0:25:46'Piers is a Chihuahua, man.'
0:25:46 > 0:25:50A Chihuahua is one of the tiniest dogs on the planet.
0:25:50 > 0:25:52I used to just nudge him occasionally.
0:25:52 > 0:25:55'They bark loud, they make a lot of noise and they're a pain in the ass'
0:25:55 > 0:25:57but they're no real threat.
0:25:57 > 0:25:59That's Piers Morgan.
0:26:05 > 0:26:09We're going to win by selling our auction stuff to the highest bidder
0:26:09 > 0:26:12and selling the tickets for more than them.
0:26:12 > 0:26:13That's the game.
0:26:13 > 0:26:17I have a feeling that faces are going to matter.
0:26:17 > 0:26:22- Trace will have every country music relationship that he has...- Sure.
0:26:22 > 0:26:25'I warned Piers throughout this whole experience,'
0:26:25 > 0:26:28it's not just about the money.
0:26:28 > 0:26:31And he's looked me dead in my face and said,
0:26:31 > 0:26:35"Donald Trump is only interested in the success we do as far as making money."
0:26:35 > 0:26:40And I told Piers, "I'm willing to bet you, it would be my guess,
0:26:40 > 0:26:42"that you're very wrong about that".
0:26:47 > 0:26:50We're going to concentrate on celebrities
0:26:50 > 0:26:54and we're going to concentrate on the band and the decor.
0:26:54 > 0:26:57I'm not going to raise the kind of money that Piers will raise.
0:26:57 > 0:26:59'Piers will beat me with the money.'
0:26:59 > 0:27:02I've already conceded that. That'll happen.
0:27:02 > 0:27:05So we're going to concentrate on the other two areas
0:27:05 > 0:27:09and if we can take two out of three, we win. That's all there is to it.
0:27:09 > 0:27:13I'm reaching out today to everybody that I have their phone number,
0:27:13 > 0:27:16that is in the same business that I'm in.
0:27:16 > 0:27:19You want country people to come down to New York?
0:27:19 > 0:27:21I'm chartering two jets, my friend.
0:27:24 > 0:27:25We'll fly them up here.
0:27:25 > 0:27:27- Are you serious?- Yes, I'm serious.
0:27:27 > 0:27:31I want to win. I'm going to beat this bastard. I'm going to beat him bad.
0:27:31 > 0:27:36So if we beat him with celebrities...we win.
0:27:42 > 0:27:47We need to get as much celebrities in the place as possible to win.
0:27:47 > 0:27:50'The key to winning this task'
0:27:50 > 0:27:52was making sure we had some good celebrities.
0:27:52 > 0:27:56I'd love for you to give me some numbers of some celebrities I could invite.
0:27:56 > 0:28:01'At this time, it's difficult to get celebrities cos we're giving them one day's notice.'
0:28:01 > 0:28:06Anyone you can think of or people you could have who could come to the event.
0:28:06 > 0:28:08Lennox is going after some celebrities,
0:28:08 > 0:28:11Marilu Henner's going after a few and I've got to get some.
0:28:11 > 0:28:13I need cowboy hats.
0:28:13 > 0:28:15So I started calling people.
0:28:15 > 0:28:20I know every country music artist and I was able to get a few.
0:28:20 > 0:28:23I've got Montgomery Gentry,
0:28:23 > 0:28:27I've got Ronnie Milsap, Dean Sams from Lone Star.
0:28:27 > 0:28:30I was also trying to get some auction items
0:28:30 > 0:28:35to raise money through an auction to benefit our two charities.
0:28:35 > 0:28:39I've got two Taylor guitars
0:28:39 > 0:28:44and I was going to have any of my celebrities that show up sign the guitar, we auction it off.
0:28:44 > 0:28:46It was unbelievable.
0:28:46 > 0:28:52So you're going to the prop rental place so that's all good.
0:28:52 > 0:28:57Marilu and Lennox headed down to go look at stuff from the props house.
0:28:57 > 0:28:59I was dealing with the band,
0:28:59 > 0:29:01making sure that all that was taken care of.
0:29:11 > 0:29:15Me and Marilu went to the props house today to pick out some stuff
0:29:15 > 0:29:19so that when people come for the event tomorrow,
0:29:19 > 0:29:21the place is looking good and sexy.
0:29:21 > 0:29:24Hey! Hi! Are you Peter?
0:29:24 > 0:29:26- That's me.- Hi! Marilu Henner.
0:29:26 > 0:29:28How you doing? Lennox Lewis.
0:29:28 > 0:29:29Hi, Lennox. Pleasure.
0:29:29 > 0:29:31I love planning parties.
0:29:31 > 0:29:34I always think in terms of flow, energy centres etc, etc.
0:29:34 > 0:29:37- Do we make them all high? - Yeah, we want them high.
0:29:37 > 0:29:38I agree.
0:29:38 > 0:29:43I think we should have the mixture of high and low, a few chairs and then some chairs around.
0:29:43 > 0:29:46I want to see the linens.
0:29:46 > 0:29:48- I want to see white for my sake. - Whatever you like.
0:29:48 > 0:29:49So that's how it'll look.
0:29:49 > 0:29:53Good. That looks good. Done.
0:29:53 > 0:29:56Remember, we're on a time thing so we got to get through it fast.
0:29:56 > 0:29:57- I know, I know.- OK.
0:29:57 > 0:30:02- So once we come up with something, boom, decided, done.- That's great.
0:30:02 > 0:30:05Marilu kind of reminds me of, you know, my mother.
0:30:05 > 0:30:09She's a little bit fussy, she wants to get everything right
0:30:09 > 0:30:14and I had to go and say, "This is what we're doing, done, move on".
0:30:14 > 0:30:18I'm worried about having a bunch of ugly gold and silver chairs.
0:30:18 > 0:30:21I say keep it just like that. Done.
0:30:21 > 0:30:24I'm worried about it looking tacky. I feel safer with this.
0:30:24 > 0:30:26- That's not tacky.- All black.
0:30:26 > 0:30:27I think that looks great.
0:30:27 > 0:30:30- Done!- OK. Done.
0:30:30 > 0:30:33- Let's go. - All right. This was fun.
0:30:33 > 0:30:35- Thanks.- Thank you so much, Peter.
0:30:35 > 0:30:38- I'll check in with you tomorrow. You guys did a great job.- Great.
0:30:38 > 0:30:40- Thank you.- Wonderful.
0:30:44 > 0:30:46- Done!- OK.
0:30:55 > 0:30:58- Mark?- Hi. How are you?
0:30:58 > 0:31:00Carol Alt. Nice to see you.
0:31:00 > 0:31:02- Likewise. - Stephen Baldwin.- Nice to meet you.
0:31:02 > 0:31:06- You've already set up some stuff. - We prepared some hors d'oeuvres.
0:31:06 > 0:31:10Carol and I went and met the organisation that was providing the food and drink.
0:31:10 > 0:31:14We did a little taste testing of the hors d'oeuvres.
0:31:15 > 0:31:17Yummy.
0:31:17 > 0:31:20- This is the actual hors d'oeuvres that will be served.- OK.
0:31:20 > 0:31:21May I?
0:31:21 > 0:31:23Yes, please. Indulge.
0:31:23 > 0:31:25We have smoked salmon.
0:31:25 > 0:31:27Then miso glazed seared tuna.
0:31:27 > 0:31:31- Ooh la la.- And then we have squash with a braised short-rib ragu.
0:31:31 > 0:31:33Oh my Lord.
0:31:33 > 0:31:36- Can I just pig out?- Absolutely.
0:31:36 > 0:31:37Feel free.
0:31:37 > 0:31:39HE CRUNCHES LOUDLY
0:31:39 > 0:31:41Is that loud?
0:31:41 > 0:31:42That's loud.
0:31:44 > 0:31:47'Stephen is extremely charming, he's very cute.'
0:31:47 > 0:31:51- I think I could eat about 27 of those.- It's catering!
0:31:51 > 0:31:52He's a piece of work.
0:31:55 > 0:31:57HE CRUNCHES
0:32:05 > 0:32:07'I've got to win the auction.
0:32:07 > 0:32:09'The auction's a major part of this challenge.'
0:32:09 > 0:32:11I knew I had to get creative prizes
0:32:11 > 0:32:14with great uniqueness to them.
0:32:14 > 0:32:18Just on a whim, I thought, I wonder if my old friend is in New York.
0:32:20 > 0:32:22- What can I do for you? - Your Majesty!
0:32:22 > 0:32:25Keep it quiet.
0:32:25 > 0:32:28- How are you?- Nice to see you. Do I not get a kiss?
0:32:28 > 0:32:29Of course you get a kiss.
0:32:29 > 0:32:31My favourite Royal. Always has been.
0:32:34 > 0:32:35LAUGHTER
0:32:35 > 0:32:38'I went to see Sarah Ferguson, the Duchess of York.'
0:32:38 > 0:32:40She was on great, sparkling form.
0:32:40 > 0:32:42I need your help with something.
0:32:42 > 0:32:45- I'm running a big charity event tomorrow night.- Right.
0:32:45 > 0:32:48The great thing about Fergie is that not only is she great fun
0:32:48 > 0:32:52and incredibly enthusiastic, she loves working for charity.
0:32:52 > 0:32:57I can do tea and then we can also give a Wedgewood tea set.
0:32:57 > 0:32:59You're the draw.
0:32:59 > 0:33:01No! I'll go along and chat away.
0:33:01 > 0:33:04Fergie offered herself up as a prize.
0:33:04 > 0:33:06Tea with the duchess. A royal tea, which is great.
0:33:06 > 0:33:09We're going to win it. We're going to win it!
0:33:09 > 0:33:11- Everything we do, we have to win. - Of course.
0:33:11 > 0:33:14'I thought, that is a slam dunk.'
0:33:14 > 0:33:15- I really appreciate it.- Not at all.
0:33:15 > 0:33:19That one moment may be enough to win the auction.
0:33:19 > 0:33:21You owe me!
0:33:29 > 0:33:30What else do we need to do?
0:33:30 > 0:33:34Should we go through the Backstreet Boys checklist or anything?
0:33:34 > 0:33:40Aren't the Backstreet Boys like Backstreet Old Guys now?
0:33:40 > 0:33:43Are they still using "boys"?
0:33:43 > 0:33:45LAUGHTER
0:33:45 > 0:33:48Backstreet Grey Hairs?
0:33:48 > 0:33:51I was a little nervous about the Backstreet Boys' list
0:33:51 > 0:33:54of what they wanted in their dressing room.
0:33:54 > 0:33:57We also need 12 bottles of assorted local beers.
0:33:57 > 0:33:59Two bottles of red wine. Cabernet and Merlot.
0:33:59 > 0:34:02One hot tea set up with honey and fresh lemon.
0:34:02 > 0:34:05Hold up. I need to talk to their road manager first.
0:34:05 > 0:34:08A lot of times he'll tell you they don't need all that stuff.
0:34:08 > 0:34:10OK. It was on my list.
0:34:10 > 0:34:15I'll talk to their tour manager when he hits the ground. He'll call me.
0:34:15 > 0:34:18I'll go over it with him because I've done this a lot.
0:34:18 > 0:34:21I'm going to discuss with their tour manager
0:34:21 > 0:34:24the stuff they have on their list, on their rider,
0:34:24 > 0:34:26stuff they want in the green room,
0:34:26 > 0:34:29and what, if it's too much trouble to find,
0:34:29 > 0:34:32can be lived without.
0:34:32 > 0:34:35And as an act it's at that point that you have to decide,
0:34:35 > 0:34:37is this a deal breaker for me?
0:34:37 > 0:34:41If I don't have green M&Ms in the room, am I not going to go on stage?
0:34:41 > 0:34:43Hello.
0:34:43 > 0:34:45Hello, is this Fitzjoy?
0:34:47 > 0:34:48This is Trace Adkins. Hello?
0:34:52 > 0:34:53My name is Trace Adkins.
0:34:53 > 0:34:55I am your liaison.
0:34:57 > 0:35:01My name is Trace Adkins. A-D-K-I-N-S.
0:35:03 > 0:35:06'Trace was getting frustrated. It's a big event for him,
0:35:06 > 0:35:09'he doesn't need to be running around looking after all the things'
0:35:09 > 0:35:11that maybe a boy band wants.
0:35:14 > 0:35:15In the morning at 10am.
0:35:18 > 0:35:21So a lot of these questions here about them,
0:35:21 > 0:35:25I'll have answered in the morning when I meet with him at 10.
0:35:25 > 0:35:28I'm not really comforted by the way the dude sounded on the phone.
0:35:30 > 0:35:33Oh, God.
0:35:42 > 0:35:45- I'm Piers.- Nice to meet you.
0:35:45 > 0:35:46Good to see you.
0:35:46 > 0:35:49Lisa came down from the Intrepid Fallen Heroes Fund.
0:35:49 > 0:35:50We had a great meeting.
0:35:50 > 0:35:52- I've had another idea.- OK!
0:35:58 > 0:36:03I think it'd be really powerful to have your guys there as our invited guests.
0:36:03 > 0:36:08I'm aware by doing this, I'm giving up tickets I could've sold
0:36:08 > 0:36:11'but I think Mr Trump will find that's in the spirit of the game.'
0:36:11 > 0:36:15A mixture of old and young. Probably two-thirds young.
0:36:15 > 0:36:18'I thought that would add a really nice touch to the event.'
0:36:18 > 0:36:22They'd see the uniform, they'd think about our heroic soldiers
0:36:22 > 0:36:25and it might encourage them to bid higher sums of money.
0:36:25 > 0:36:27- Nice to meet you. - Thank you so much.
0:36:27 > 0:36:29If I win, you get more money.
0:36:29 > 0:36:31Exactly. That's what we like, right?
0:36:31 > 0:36:35Exactly. Just for the record, you don't care how mean I am, do you?
0:36:35 > 0:36:37No. The meaner, the better!
0:36:37 > 0:36:40LAUGHTER You go get 'em, Piers!
0:36:47 > 0:36:48Hey.
0:36:49 > 0:36:51Hi. Trace?
0:36:51 > 0:36:54How's it going? Trace Atkins.
0:36:54 > 0:36:56- Nick Carter.- Nice to meet you, Nick.
0:36:56 > 0:37:01'I had to go have a meeting with the Backstreet Boys to let 'em know'
0:37:01 > 0:37:04I'm going to be the guy today taking care of you,
0:37:04 > 0:37:06whatever your needs may be.
0:37:06 > 0:37:09If you want to fulfil this rider, whatever.
0:37:09 > 0:37:12I've got to tell you straight upfront though,
0:37:12 > 0:37:16on your rider, it talks about two different dressing rooms.
0:37:16 > 0:37:19This is not a big venue. We've got one room backstage.
0:37:22 > 0:37:25So since we only have the one room,
0:37:25 > 0:37:30some of the stuff on this rider is redundant, you know what I'm saying?
0:37:30 > 0:37:31You've got stock for two rooms.
0:37:34 > 0:37:37If you want two of everything, you got it, but...
0:37:37 > 0:37:40If we're going to have our band in there with us...
0:37:40 > 0:37:43We'll leave it that way then.
0:37:43 > 0:37:48I knew then I was dealing with a group of kids that were going to bust my balls all day.
0:37:48 > 0:37:52Can I ask you - wheatgrass. Is there any way you can get that?
0:37:52 > 0:37:53Excuse me?
0:37:53 > 0:37:55- Wheatgrass?- Wheatgrass?
0:37:55 > 0:37:58- Yeah.- Like, to eat?
0:37:58 > 0:38:02You squeeze it and you get the juice out of it and you drink it.
0:38:02 > 0:38:04It's, like, really good for your body.
0:38:04 > 0:38:05It looks like turf.
0:38:05 > 0:38:07'What?!'
0:38:07 > 0:38:09Are you punkin' me, man?
0:38:09 > 0:38:11'Is this a joke? Really?'
0:38:11 > 0:38:15- I've never heard of it, man. - I don't know...
0:38:15 > 0:38:18It gives you energy before you go on.
0:38:18 > 0:38:20I'm happy for you, brother.
0:38:20 > 0:38:23I'm glad you've found something that works for you.
0:38:23 > 0:38:24If you could leave the waters out.
0:38:24 > 0:38:26So they're room temperature.
0:38:26 > 0:38:28- Yeah.- You know!
0:38:28 > 0:38:29And some tea would be great.
0:38:29 > 0:38:35'Talking to the Backstreet Boys is time out of my life that I'll never get back.'
0:38:35 > 0:38:38Talking abut wheatgrass juice.
0:38:43 > 0:38:46I'd already established you have about as much fundraising ability
0:38:46 > 0:38:53inside you as an armadillo, so I'm relying on you for faces.
0:38:53 > 0:38:55I'm pulling out all the guns here.
0:38:55 > 0:38:57'While I gave the charity 20 tickets,
0:38:57 > 0:39:00'Stephen had to deliver on the celebrity count.'
0:39:00 > 0:39:03Stephen had promised me a lot of celebrities.
0:39:03 > 0:39:06You tell Gandolfini that it's me, too.
0:39:07 > 0:39:09Where's Lindsay?
0:39:09 > 0:39:11'She's in LA.'
0:39:11 > 0:39:13Ben Stiller's not available.
0:39:13 > 0:39:16The thing about Stephen is he's full of life,
0:39:16 > 0:39:17he's a great character.
0:39:19 > 0:39:22But his biggest flaw is in terms of celebrity getting,
0:39:22 > 0:39:24he unfortunately is fairly useless.
0:39:24 > 0:39:28It sounds like it's a little too complicated. Bye.
0:39:30 > 0:39:31I believe in delegation.
0:39:31 > 0:39:35You have to believe these people can deliver on what they say they can do.
0:39:35 > 0:39:37Hello. Y'ello?
0:39:39 > 0:39:41Yodele-hee-hoo!
0:39:42 > 0:39:43Oh boy!
0:39:43 > 0:39:50Look, the bottom line is, are there any celebs you think you could get down realistically?
0:39:50 > 0:39:51I looked.
0:39:52 > 0:39:53'It was a bit depressing.'
0:39:53 > 0:39:57I thought if Trace turns up with a cartload of country music superstars
0:39:57 > 0:40:01and Lennox brings in all the big fight boys, we might have a problem.
0:40:02 > 0:40:06- Where's Stephen? - I don't know.
0:40:06 > 0:40:09This is what he does unfortunately.
0:40:10 > 0:40:15Yes, I was responsible for getting as many celebrities there
0:40:15 > 0:40:19but realistically at such short notice, nobody was available.
0:40:19 > 0:40:22So if Piers Morgan gets fired because no celebrities showed up -
0:40:22 > 0:40:24sorry.
0:40:28 > 0:40:31Next week - the final showdown continues
0:40:31 > 0:40:33and Trace is tested by the band.
0:40:33 > 0:40:35Black nail polish?
0:40:35 > 0:40:38One of 'em forgot to bring his fingernail polish.
0:40:38 > 0:40:41While Piers lays down his plan of attack.
0:40:41 > 0:40:45The general strategy is to get them as loaded as fast as possible.
0:40:45 > 0:40:49Loaded celebrities means lots of money. Thank you very much.
0:40:49 > 0:40:51And with everything hanging in the balance,
0:40:51 > 0:40:54Trace gets an emotional visit.
0:40:54 > 0:40:58It reminded me why I'm doing this, for that six-year-old.
0:40:58 > 0:41:02While Piers gets a phone call that surprises everyone.
0:41:02 > 0:41:04You may recognise the voice.
0:41:04 > 0:41:05APPLAUSE
0:41:05 > 0:41:09Tune in next week to find out who will become
0:41:09 > 0:41:11the Celebrity Apprentice.
0:41:19 > 0:41:21Subtitles by Red Bee Media Ltd
0:41:21 > 0:41:24E-mail subtitling@bbc.co.uk