Under the Hammer - Finale

0:00:07 > 0:00:14We started with 14 celebrities and we're down to two - Trace and Piers.

0:00:14 > 0:00:15Ivanka, what do you think?

0:00:15 > 0:00:18I think you have a very tough job ahead of you.

0:00:18 > 0:00:21You have two extremely competent and effective guys

0:00:21 > 0:00:24who are totally different on a personality level.

0:00:24 > 0:00:27Trace is a great guy with great people skills.

0:00:27 > 0:00:31Piers is aggressive, but effective and great at raising money.

0:00:31 > 0:00:34Both good, both tough. What do you think, Don?

0:00:34 > 0:00:36It's definitely a difficult decision.

0:00:36 > 0:00:38I like them both, they've played the game well.

0:00:38 > 0:00:41I've learned from you, you don't get anything you don't ask for.

0:00:41 > 0:00:43Piers wasn't afraid to ask for money.

0:00:43 > 0:00:45Trace was the silent, stoic type

0:00:45 > 0:00:48but when he opened his mouth, he spoke with meaning,

0:00:48 > 0:00:52wining tasks you wouldn't have thought he would have any place winning.

0:00:52 > 0:00:55Very good, good suggestions but I want to just ask -

0:00:55 > 0:00:57what do you think?

0:00:57 > 0:00:59What does everyone in the audience think?

0:00:59 > 0:01:03APPLAUSE

0:01:03 > 0:01:05Live from New York City,

0:01:05 > 0:01:09this is the season finale of the Celebrity Apprentice.

0:01:15 > 0:01:20Now, here's the biggest celebrity of them all, Donald Trump.

0:01:25 > 0:01:28Thank you. Thank you.

0:01:28 > 0:01:30It's a big night for a big charity,

0:01:30 > 0:01:33lots of money has been raised, it's been raised all over the place.

0:01:33 > 0:01:36We've got over a million dollars and that's a lot.

0:01:36 > 0:01:40CHEERING AND APPLAUSE

0:01:41 > 0:01:45If there's one thing I like, it's a good fight

0:01:45 > 0:01:46and these two are fighters.

0:01:46 > 0:01:50They came out of the jungle, they are really tough cookies.

0:01:50 > 0:01:53Different kind of people, very different from each other.

0:01:53 > 0:01:56But they are tough. Take a look.

0:01:59 > 0:02:0312 weeks ago, 14 of the world's most successful celebrities

0:02:03 > 0:02:07descended on New York City, determined to make a difference.

0:02:07 > 0:02:10A former heavyweight champion of the world,

0:02:10 > 0:02:12a rock star, a tabloid journalist...

0:02:12 > 0:02:15There's no way anyone could win with your crazy brain.

0:02:15 > 0:02:17- ..a country star... - Come on, boy!

0:02:17 > 0:02:20..actors and Olympic athletes.

0:02:20 > 0:02:23Each brought with them their own business background.

0:02:23 > 0:02:27All prepared to fight for a charity near and dear to their heart.

0:02:27 > 0:02:29I present this cheque to you.

0:02:29 > 0:02:31Oh my God!

0:02:31 > 0:02:34Determined, they had to think outside the box...

0:02:34 > 0:02:36I am Mr Outside the Box.

0:02:36 > 0:02:38I don't buy that visual.

0:02:38 > 0:02:40You don't buy that visual?!

0:02:40 > 0:02:42..dig deep into their contacts...

0:02:42 > 0:02:45- Bob Saget!- Hey, how are you?

0:02:45 > 0:02:47I'll pay 1,000 each.

0:02:47 > 0:02:49Richard Branson just called me, he's giving us 10,000.

0:02:49 > 0:02:52..and push themselves harder than ever before.

0:02:52 > 0:02:54You want me in this, with these two dudes?

0:02:54 > 0:02:56- Get the- BLEEP- out of here, man!

0:02:57 > 0:03:01From the original 14, 12 have come and gone.

0:03:01 > 0:03:02Tiffany, you're fired!

0:03:02 > 0:03:05Nadia, you're fired! You're fired! You're fired!

0:03:05 > 0:03:06You're fired!

0:03:07 > 0:03:09Now, only two remain -

0:03:09 > 0:03:13formwork tabloid editor and notorious judge of America's Got Talent,

0:03:13 > 0:03:14Piers Morgan...

0:03:14 > 0:03:19Every competitive part of me is desperate to be declared Celebrity Apprentice.

0:03:19 > 0:03:22Good to see y'all.

0:03:22 > 0:03:24..and country superstar, Trace Adkins.

0:03:24 > 0:03:28There's a little six year-old girl in my house

0:03:28 > 0:03:29with severe food allergies, and that's why I'm here.

0:03:29 > 0:03:32- Get out!- Although they've earned their places as the final two,

0:03:32 > 0:03:35their styles couldn't have been more different.

0:03:35 > 0:03:374?! You're not getting a hot dog for 4!

0:03:37 > 0:03:41- Piers had an aggressive approach to raising money...- 5,000!

0:03:41 > 0:03:43..and winning tasks...

0:03:43 > 0:03:46The biggest beating in the history of the Apprentice.

0:03:46 > 0:03:48..while Trace took the steady path to success...

0:03:48 > 0:03:51The world's greatest romance deserves the world's best mattress.

0:03:51 > 0:03:57..leaving Mr Trump to preside over the biggest international battle in Apprentice history.

0:03:57 > 0:03:59I love what I'm looking at.

0:03:59 > 0:04:04It's good versus evil, it's the UK against the United States.

0:04:04 > 0:04:09- I've been waiting on this.- Game on, big boy!- I'm going to kick your ass.

0:04:12 > 0:04:17- Last week, Piers and Trace were given their final task.- Here we go!

0:04:17 > 0:04:21You're going to hold a really grand charity event.

0:04:21 > 0:04:23Come on out here, please.

0:04:23 > 0:04:26We have invited four really wonderful celebrities to come back.

0:04:26 > 0:04:29Piers and Trace chose teams.

0:04:29 > 0:04:30Trace, you get the first pick.

0:04:30 > 0:04:34- Lennox Lewis. - I'm going to choose Stephen Baldwin.

0:04:34 > 0:04:36Trace then chose Marilu Henner,

0:04:36 > 0:04:40automatically putting Carol Alt on Piers' team.

0:04:40 > 0:04:41You will be judged on three things.

0:04:41 > 0:04:45Tickets sold to the event, money raised during the auction

0:04:45 > 0:04:48and how well you run your part of the event.

0:04:48 > 0:04:51Then it was down to business.

0:04:51 > 0:04:55- If you're happy I'll take the auction and the catering, you guys take the show.- Right.

0:04:55 > 0:04:57I'm taking the Super Bowl thing.

0:04:57 > 0:04:59OK, I'll take Ivanka Trump.

0:04:59 > 0:05:02We were given auction items we had to negotiate with the others.

0:05:02 > 0:05:04- You want Ivanka Trump?- Yeah.- OK.

0:05:04 > 0:05:06May the best man win and I will.

0:05:06 > 0:05:10In the War Room, Piers revealed his plan of attack...

0:05:10 > 0:05:11I'm going to focus, primarily,

0:05:11 > 0:05:13on getting great auction prizes and money.

0:05:13 > 0:05:17..and made a gesture to his charity director he hoped would pay off.

0:05:17 > 0:05:21Why don't we give 20 tickets to wounded veterans?

0:05:21 > 0:05:24I think it'd be really powerful to have your guys as our invited guests.

0:05:24 > 0:05:26'I'm aware by doing this'

0:05:26 > 0:05:28I'm giving up tickets I could have sold.

0:05:28 > 0:05:32Meanwhile, Trace had a strategy of his own.

0:05:32 > 0:05:35I'm reaching out to everybody that I have their phone number.

0:05:35 > 0:05:37We beat him and with celebrities,

0:05:37 > 0:05:39we win.

0:05:39 > 0:05:42Piers went right to work getting auction items...

0:05:42 > 0:05:45I had to get creative prizes with uniqueness to them.

0:05:45 > 0:05:47- I need your help.- I can do tea.

0:05:47 > 0:05:51Tea with the Duchess, that's a slam dunk.

0:05:51 > 0:05:55..while Trace had encountered a problem with the Backstreet Boys' list of demands...

0:05:55 > 0:05:58Some of the stuff on this rider is redundant.

0:05:58 > 0:06:00- We'll leave it that way then. - All right.

0:06:00 > 0:06:02Wheatgrass, can you get that?

0:06:02 > 0:06:06- Excuse me?- Wheat grass?- Wheat grass? - Yeah.

0:06:06 > 0:06:10..and Piers realised Stephen was falling short of his expectations.

0:06:10 > 0:06:14Hello. Hello.

0:06:14 > 0:06:17The thing about Stephen is, in terms of fund-raising

0:06:17 > 0:06:20and celebrity getting, he just unfortunately is useless.

0:06:20 > 0:06:23If Trace turns up with a car load of country-music superstars,

0:06:23 > 0:06:26'we might a have a bit of a problem.'

0:06:26 > 0:06:28Tonight, it's the final showdown.

0:06:28 > 0:06:33May the best man win and may our charities raise a lot of money.

0:06:33 > 0:06:35Two remain.

0:06:35 > 0:06:38But only one will claim the ultimate title,

0:06:38 > 0:06:40of the Celebrity Apprentice.

0:06:47 > 0:06:50# Money, money, money, money

0:06:51 > 0:06:52# Money

0:06:52 > 0:06:54# Money, money, money, money

0:06:55 > 0:06:57# Money. #

0:06:59 > 0:07:02CHEERING AND APPLAUSE

0:07:06 > 0:07:10As you've just seen, it's been a phenomenal season

0:07:10 > 0:07:14and tonight will be really, really special.

0:07:14 > 0:07:20We have a room full, just absolutely packed with 14 wonderful killers.

0:07:20 > 0:07:21They're waiting backstage.

0:07:25 > 0:07:29Everybody wants to hear, including me, what they have to say.

0:07:29 > 0:07:31It's going to be very interesting.

0:07:31 > 0:07:36At the end of the night I'm going to choose the Celebrity Apprentice.

0:07:36 > 0:07:41- Lots of money to a particular charity, so enjoy it. - CHEERING AND APPLAUSE

0:07:43 > 0:07:47This season I gave the game a new twist by letting celebrities

0:07:47 > 0:07:51call on their very famous friends to help win tasks.

0:07:51 > 0:07:53Check it out.

0:08:06 > 0:08:09- 'Hello.'- Sharon Osbourne, it's Piers Morgan here.

0:08:09 > 0:08:13'Oh, hell! How are you doing, Piers?'

0:08:13 > 0:08:16Well, I'm doing very well, but I need your help...

0:08:16 > 0:08:18'The challenge was to run a charity auction

0:08:18 > 0:08:23'where all the money I could raise from my items and Trace from his,

0:08:23 > 0:08:24'would go to our respected charities.

0:08:24 > 0:08:26'So, I was determined to offer stuff'

0:08:26 > 0:08:31that you cannot buy in any store in the world.

0:08:31 > 0:08:35So it was time for my famous rich Brits to pile in.

0:08:35 > 0:08:36Andrew, it's Piers Morgan here, how are you?

0:08:36 > 0:08:38'Good heavens.'

0:08:38 > 0:08:39Where are you, Piers?

0:08:39 > 0:08:41'I'm actually New York,'

0:08:41 > 0:08:44I'm doing a very big charity fund-raising event tonight

0:08:44 > 0:08:47and I'm after great, exotic, exciting auction prizes

0:08:47 > 0:08:51'that I can use to raise a lot of money with.'

0:08:51 > 0:08:53'The funny thing is I'm sitting'

0:08:53 > 0:08:56in Abbey Road at the moment, the great recording studios.

0:08:56 > 0:09:00I'm working on the Phantom sequel, we're trying out some tracks.

0:09:00 > 0:09:03I can offer a couple of tickets for the opening night.

0:09:03 > 0:09:07Wow! They will be the hottest musical tickets in the world.

0:09:07 > 0:09:12- Thank you so much, I can't thank you enough, thanks very much. - 'Bye.'- Take care, bye.

0:09:13 > 0:09:15That's great! Let's go, Stephen.

0:09:19 > 0:09:23'I was delighted, I was getting stuff in that was unique.

0:09:23 > 0:09:27'I was calling absolutely anyone I could think of'

0:09:27 > 0:09:30that could either be a prize or bid for a prize.

0:09:30 > 0:09:33Howard, hi, it's Piers Morgan here.

0:09:33 > 0:09:35I don't think you know me, but I'm calling you

0:09:35 > 0:09:40to wonder whether I could persuade you to join our charity fundraiser this evening.

0:09:40 > 0:09:44The charity is the Intrepid Fallen Heroes Fund, I don't know if you're aware of that.

0:09:44 > 0:09:46'In terms of money raising,'

0:09:46 > 0:09:51I don't accept the charge that I just have this fabled Rolodex,

0:09:51 > 0:09:53I put a lot of work

0:09:53 > 0:09:54'into getting the money.'

0:09:54 > 0:09:57Thank you, I cannot thank you enough.

0:09:57 > 0:10:00See you later on. Thanks. Bye-bye.

0:10:00 > 0:10:04No question. At the fundraising aspect of things, you've got talent.

0:10:04 > 0:10:05PIERS CHUCKLES

0:10:05 > 0:10:09- You know what I mean?- That actually hurt you to say that.- No!

0:10:09 > 0:10:12I know I have occasionally got to you a bit.

0:10:12 > 0:10:17- I've never meant to be personally rude to you.- Yeah, and then?

0:10:17 > 0:10:19- I'm sorry if I've offended you.- Ah!

0:10:19 > 0:10:26- Hallelujah!- Because despite... - Hallelujah!- Despite...- Hallelujah!

0:10:26 > 0:10:29Despite all your obvious flaws, you're not a bad guy.

0:10:32 > 0:10:36- I've missed working with you. - Right back at ya, Piers!

0:10:46 > 0:10:50- Hey, man.- Hey. Zito.- How's it going, Zito?- Really good.

0:10:50 > 0:10:53- How are you doing?- All right, dude. - Very good.

0:10:53 > 0:10:59'My part of the task was to take care of the entertainment, which was the Backstreet Boys,'

0:10:59 > 0:11:02to make sure their needs were met and everything was good for them.

0:11:04 > 0:11:07- So, this is what we've got. - Perfect. We'll put the boys in here.

0:11:07 > 0:11:10- This is not bad, right?- It's great. - They'll be OK with this?- Totally.

0:11:10 > 0:11:16- You worked with these guys?- Yeah. - Will they give me a rough time if it's not completely perfect?

0:11:16 > 0:11:18Phew! Well...

0:11:18 > 0:11:21'My greatest nightmare was that I would end up with a band'

0:11:21 > 0:11:26that would not go on stage because something on that rider had not been in the dressing room.

0:11:26 > 0:11:28PHONE RINGS

0:11:28 > 0:11:32Hey, how you doing? Are you guys OK? Everything cool?

0:11:32 > 0:11:34You, er...

0:11:34 > 0:11:36Black nail polish?

0:11:41 > 0:11:45I'm still trying to find the wheatgrass juice.

0:11:45 > 0:11:49'And in the meantime, I get a call from the Backstreet Boys.'

0:11:49 > 0:11:54One of them forgot to bring his fingernail polish.

0:11:57 > 0:12:01Running down to the pharmacy down the street. I'll be right back.

0:12:01 > 0:12:04- All right.- I'm not telling you why. It's embarrassing.

0:12:04 > 0:12:06HE CHUCKLES

0:12:10 > 0:12:13'So the most heterosexual cowboy on the planet

0:12:13 > 0:12:17'and the three-time heavyweight champion of the world

0:12:17 > 0:12:21'go to buy fingernail polish, not for a woman,'

0:12:21 > 0:12:23not for our wives...

0:12:25 > 0:12:26..for a man.

0:12:37 > 0:12:40- We mustn't sell the tickets, know what I mean?- Yep.

0:12:40 > 0:12:45With 20 tickets going to the charity, could you get 20 people like that?

0:12:45 > 0:12:48- I'll start banging out calls. - Keep hitting the phones.

0:12:48 > 0:12:50We need stars, that's all we need.

0:12:50 > 0:12:54I was very aware there were a number of different criteria we had to fulfil

0:12:54 > 0:12:57and one of them was getting rid of 50 tickets.

0:12:57 > 0:13:00Stephen was making sure we got to 50.

0:13:00 > 0:13:02Huckleberry!

0:13:02 > 0:13:06I'm rocking and rolling here, player-player.

0:13:06 > 0:13:09What are you doing tonight? OK, then. You can't make it.

0:13:11 > 0:13:12PHONE RINGS

0:13:12 > 0:13:19Tonight is a private fundraiser and concert by the Backstreet Boys.

0:13:19 > 0:13:21You still with me?

0:13:21 > 0:13:23PHONE RINGS

0:13:23 > 0:13:25What are you guys doing tonight?

0:13:25 > 0:13:27Just tell me, it's important.

0:13:27 > 0:13:29Oh, so you're shooting straight through?

0:13:29 > 0:13:32PHONE RINGS

0:13:36 > 0:13:40Stephen had an absolute clinker, as we call it in England,

0:13:40 > 0:13:42in getting rid of tickets.

0:13:42 > 0:13:45- All right, bro. God bless. - 'Bye.'- Peace.

0:13:46 > 0:13:50How many have we actually got coming from you?

0:13:50 > 0:13:53- Five.- We've got five people coming.

0:13:55 > 0:13:57It's not great, is it?

0:13:58 > 0:14:02'With three hours to go, I was getting a bit nervous about the tickets.'

0:14:02 > 0:14:05We weren't selling enough. We didn't have enough celebrities.

0:14:05 > 0:14:09It was all getting a bit tense, to be honest. I was panicking.

0:14:10 > 0:14:12I've got to have some numbers here,

0:14:12 > 0:14:16otherwise it's not going to be the shoe-in I thought it was.

0:14:33 > 0:14:38OK, man. I look forward to seeing you then. Thank you, thank you. Bye.

0:14:39 > 0:14:42My country-music stars are on the ground.

0:14:43 > 0:14:46We're on our way, Trace. We got your back, bro.

0:14:50 > 0:14:55Remaining cool under pressure is vital in business and in life.

0:14:55 > 0:15:00I want to see how these two guys react under pressure.

0:15:00 > 0:15:04You're never going to make it if you can't take the pressure.

0:15:04 > 0:15:06Let's check it out.

0:15:18 > 0:15:21If people come in and there's a bar here...

0:15:21 > 0:15:23- Oh, you want to put it right here? - Yeah.

0:15:27 > 0:15:30- Like this.- What is this stuff? Where's this stuff go?

0:15:33 > 0:15:36- It'll take two hours. - To deliver the food?

0:15:36 > 0:15:39- The speakers?- No, the flowers. - That's great.

0:15:41 > 0:15:44I cannot deal with it. We either have it or we don't. I can't deal with that.

0:15:44 > 0:15:47I just need you to make a decision.

0:15:47 > 0:15:50- You got to turn in your list of guests.- I know that.

0:15:50 > 0:15:57It was mayhem. General chaos. I was exasperated, I was worried.

0:15:57 > 0:16:02- You going to talk to me or what? - Don't take that tone with me, dude.

0:16:02 > 0:16:05'The pressure of this day was time'

0:16:05 > 0:16:07and the lack of it.

0:16:11 > 0:16:15- Go.- Daddy! Daddy!

0:16:15 > 0:16:17THEY ALL LAUGH

0:16:17 > 0:16:20Did we surprise you?

0:16:22 > 0:16:25Are you surprised? I think he's surprised.

0:16:25 > 0:16:28For once he's speechless.

0:16:28 > 0:16:31SHE LAUGHS HAPPILY

0:16:36 > 0:16:39'There were my little girls, you know, and my wife.'

0:16:41 > 0:16:44'Just shut the whole world down for a minute.

0:16:44 > 0:16:46'Everything else was meaningless.'

0:16:50 > 0:16:54Reminded me why I'm doing this, for that-six year-old.

0:16:54 > 0:16:57She's the only reason that I'm trying to win this thing.

0:16:57 > 0:17:01- Hey, girls. Your daddy needed that hug.- Yeah!

0:17:01 > 0:17:03He's been waiting a long time for that one.

0:17:03 > 0:17:07- We've been under a lot of stress. - Oh, I know. I know.

0:17:07 > 0:17:10'Just to see them made me feel better. You know, it felt good.'

0:17:10 > 0:17:14I needed it. I needed it.

0:17:15 > 0:17:18- Will you tell Daddy? - See you in a little while.

0:17:18 > 0:17:21- Bye.- I love you.- See you later.

0:17:21 > 0:17:23- Bye, Daddy.- Bye.

0:17:40 > 0:17:42- So food is starting to cook.- Good.

0:17:42 > 0:17:46So we'll probably move our staff meeting up earlier, then.

0:17:46 > 0:17:48- OK. Thank you.- You're welcome.

0:17:48 > 0:17:52'My business was logistics and catering.

0:17:52 > 0:17:56'The food came out really nicely, so I thought bring it out, make sure they eat.'

0:17:56 > 0:18:00But everything Piers did had a strategy or thought-out plan to it.

0:18:00 > 0:18:04Excuse me. I don't know how you normally do these.

0:18:04 > 0:18:06- I'm Piers, by the way. - Hi, Piers.- Hi.

0:18:06 > 0:18:11Hello, everyone. The general strategy tonight is to get them as loaded as fast as possible.

0:18:11 > 0:18:14We want a bunch of drunken, wealthy celebrities

0:18:14 > 0:18:16spending ludicrous sums of money.

0:18:16 > 0:18:18In terms of the food, less is more.

0:18:18 > 0:18:21If they eat too much, it will just line the stomach.

0:18:21 > 0:18:23- Am I making myself clear? ALL:- Yes.

0:18:23 > 0:18:26'My simple strategy is get them drunk'

0:18:26 > 0:18:29as fast as possible because a drunk, rich person or celebrity

0:18:29 > 0:18:32tends to put their arm up for stuff they don't really want

0:18:32 > 0:18:35for money that they never thought they'd part with.

0:18:35 > 0:18:38Loaded celebrities equals lot of money.

0:18:38 > 0:18:41- ALL:- Loaded celebrities means lots of money.

0:18:41 > 0:18:42Thank you very much.

0:18:51 > 0:18:54Be careful. We don't want you to trip, fall and embarrass your ass.

0:18:55 > 0:18:58You too, since you like to trip all the time.

0:18:58 > 0:19:03- Fellas, fellas, what's up? - Hey, man.- What's up, what's up?

0:19:03 > 0:19:06- Hey, man.- You guys good? All right.

0:19:11 > 0:19:13Check.

0:19:15 > 0:19:19I have something else. I need a knee brace for Howie.

0:19:19 > 0:19:22Who should I send out? Is there somebody in here?

0:19:22 > 0:19:28- A knew brace?- Like, a protective knee brace. He hurt his knee.

0:19:28 > 0:19:30'One of the BSB,'

0:19:30 > 0:19:33if you know 'em like I do, they're BSB,

0:19:33 > 0:19:40'one of them has twisted his little knee, so now I've got to go get medical supplies.'

0:19:40 > 0:19:47Would you possibly know anywhere I might be able to get some wheatgrass juice?

0:19:47 > 0:19:52'And I'm still trying to find wheatgrass juice.'

0:19:52 > 0:19:53OK, OK.

0:19:54 > 0:19:58Have you ever heard of Fresh Samantha wheatgrass juice?

0:19:58 > 0:20:02- Do they make it themselves? - No, I don't think so.

0:20:02 > 0:20:05'Looking at the rider for the Backstreet Boys

0:20:05 > 0:20:08'gave me new appreciation'

0:20:08 > 0:20:10for myself.

0:20:10 > 0:20:15I've done shows with a broken leg, with kidney stones.

0:20:15 > 0:20:21I did a show where my stomach was hurting so bad one night I couldn't hardly move.

0:20:21 > 0:20:25I walked out on that stage and did my show, left the stage,

0:20:25 > 0:20:31went to the emergency room and had 18 inches of my colon cut out that night.

0:20:31 > 0:20:35This kid can't do a show because he doesn't have his wheatgrass juice

0:20:35 > 0:20:37and one of 'em twisted his knee.

0:20:37 > 0:20:42God! Don't get me started on the BSB.

0:20:42 > 0:20:48Piers and Trace are being judged on these criteria - ticket sales,

0:20:48 > 0:20:52auction sales and overall let's just see how they do.

0:20:56 > 0:21:01So may the best man win. And may our charities raise a lot of money.

0:21:01 > 0:21:04- Congratulations...- And you. - ..for being here tonight.

0:21:04 > 0:21:07If I'm going to lose to anyone, it may as well be a guy like you.

0:21:07 > 0:21:11- I'll be damned. - However, I'm going to bust your ass. - All right, you try it.

0:21:11 > 0:21:13PIERS LAUGHS

0:21:13 > 0:21:16'We'd worked on our relative responsibilities for the event.'

0:21:16 > 0:21:19We were responsible for the auction and the catering.

0:21:19 > 0:21:21They were responsible for the decor and the band.

0:21:21 > 0:21:23But collectively we had to throw a party.

0:21:32 > 0:21:37Hi, ladies. Piers Morgan. How are you? Good to see you. Hello.

0:21:37 > 0:21:39I'm actually one of the people trying to win this.

0:21:39 > 0:21:42- Mr Sams!- Good to see ya.

0:21:42 > 0:21:45'I was so happy to see some of my homies show up.

0:21:45 > 0:21:48'Dean Sams from Lonestar. My old buddy from Montgomery Gentry,

0:21:48 > 0:21:50'Eddie Montgomery showed up.'

0:21:50 > 0:21:54- All right, brother. - You making anybody mad?- Not yet!

0:21:54 > 0:21:56THEY LAUGH

0:21:56 > 0:21:58I had to have another hat in this room.

0:21:58 > 0:22:00I have a hat! I didn't bring it tonight.

0:22:00 > 0:22:05- How many number one records have you had, Ronnie?- I've had 40, so far.

0:22:05 > 0:22:08So far? That's what I like to hear.

0:22:08 > 0:22:11'Ronnie Milsap, legendary Ronnie Milsap.

0:22:11 > 0:22:15'You know how many people in the world can say they have had 40 number one records?'

0:22:17 > 0:22:18Very, very few.

0:22:18 > 0:22:23Since we're Opry brothers, here is a cheque for 5,000

0:22:23 > 0:22:26- from the Grand Ole Opry I want to present to you. - From the Grand Ole Opry?

0:22:26 > 0:22:2910,000 to help with the cause.

0:22:29 > 0:22:32Thank you for delivering that, brother.

0:22:32 > 0:22:35This is actually a cash donation for 5,000.

0:22:35 > 0:22:37Thank you, sir.

0:22:37 > 0:22:41'People came from all over the place to bring money and show support.'

0:22:41 > 0:22:45You know, it makes my heart swell up.

0:22:49 > 0:22:51Hello, there. I'm Piers.

0:22:51 > 0:22:55You're here to help me tonight and I'm here to help you.

0:22:55 > 0:22:58I wanted you here, because I chose the Intrepid Fallen Heroes charity.

0:22:58 > 0:23:04So I'd like you to be somewhere. I don't know, somewhere on a table, ha!

0:23:04 > 0:23:07'I wanted to get some of the servicemen down there

0:23:07 > 0:23:10'who are supported by the Intrepid Fallen Heroes fund.

0:23:10 > 0:23:12'I thought that would focus people,'

0:23:12 > 0:23:14and might encourage them to bid higher.

0:23:24 > 0:23:27- How are you? How are you? How are you?- Good to see you.

0:23:27 > 0:23:31- Nice to see you. Terrific. - Beautiful people.- It's great, huh?

0:23:33 > 0:23:36Good evening, ladies and gentlemen, my name is Lydia Fenet.

0:23:36 > 0:23:40I'm here from Christie's to conduct this fabulous auction.

0:23:40 > 0:23:45We'll start this evening with Lot Number 1, it's the Opus.

0:23:45 > 0:23:48Basically a tribute to the first 40 Super Bowls,

0:23:48 > 0:23:52signed by every living MVP from the first 40 Super Bowls.

0:23:52 > 0:23:54Who'll start my bidding this evening?

0:23:54 > 0:23:58We'll start with 15,000.

0:23:58 > 0:24:0015,000. Do I have 16,000 in the room?

0:24:00 > 0:24:0516,000, the man at the bar. 17?

0:24:05 > 0:24:1017,000 is bid. 18,000 at the back of the room. Any advance?

0:24:10 > 0:24:13Sold to the gentleman by the bar. May I have your panel, sir?

0:24:16 > 0:24:19All right, Lot Number 2.

0:24:19 > 0:24:21It's a once in a lifetime chance for you and a guest

0:24:21 > 0:24:23to enjoy an extraordinary private royal tea

0:24:23 > 0:24:26with Sarah, Duchess of York.

0:24:26 > 0:24:31I'll start the bidding for this rare opportunity at just 5,000.

0:24:31 > 0:24:35Do I have 5,000? 5,000's bid on my left. Do I have 7,000 in the room?

0:24:35 > 0:24:397,000 is bid. Let's change it up to 15. Who'll give me 15,000?

0:24:39 > 0:24:43- How about 100?- All right, if that's the game were playing,

0:24:43 > 0:24:46I'll take a bid for 100,000 in the front row.

0:24:46 > 0:24:50100,000, sir. Thank you very much.

0:24:50 > 0:24:51Fantastic.

0:24:53 > 0:24:55Thank you very much. Much appreciated.

0:24:55 > 0:24:58'How lovely to see the boss of Cantor Fitzgerald,

0:24:58 > 0:25:01'a major financial company. They became world-renowned,

0:25:01 > 0:25:06'really, for the wrong reasons when on 9/11 all four floors

0:25:06 > 0:25:08'of their offices went down.'

0:25:08 > 0:25:11And I think nearly 700 people, maybe more,

0:25:11 > 0:25:14died from Cantor Fitzgerald, all his staff including his brother.

0:25:14 > 0:25:18'And his determination to fight back, to keep his company going,

0:25:18 > 0:25:23'to re-employ staff, was incredibly inspiring.'

0:25:23 > 0:25:26All right, ladies and gentlemen, moving on to Lot Number 3

0:25:26 > 0:25:31a dinner with Trace Adkins. We'll start the bidding at 5,000.

0:25:31 > 0:25:35Do I have 5,000 in the room? 5,000 at the back of the room.

0:25:35 > 0:25:415,000. 6,000 is bid by Ivanka. She loves Trace Adkins.

0:25:41 > 0:25:45All right, we're at 6,000 with Ivanka at the back of the room.

0:25:45 > 0:25:50Any advance? Going once, going twice.

0:25:50 > 0:25:55Sold for 6,000 to Ivanka at the back of the room.

0:25:55 > 0:25:58You know who bought dinner with me? Ivanka Trump!

0:25:58 > 0:26:01- Did she really?- I'm sorry, honey, I may not come home.

0:26:03 > 0:26:05What?!

0:26:05 > 0:26:09Lot Number 4, a night with the Osbournes, with Sharon and Ozzy,

0:26:09 > 0:26:14plus, if somebody gives over 50,000,

0:26:14 > 0:26:19Ozzy will fly his entire band to play anywhere in the country.

0:26:19 > 0:26:23- So let's start the bidding... - That's very good.- ..at 50,000.

0:26:23 > 0:26:27Do I have 50,000 in the room? All right.

0:26:27 > 0:26:30It looks like he's going to be bidding at 50,000 on my right.

0:26:30 > 0:26:3450,000. Do I have 60,000?

0:26:34 > 0:26:39- I'll bid 100,000.- 100,000 to the amazing man in the front row

0:26:39 > 0:26:42who seems to be the biggest supporter of everything in the world.

0:26:42 > 0:26:44Congratulations.

0:26:46 > 0:26:49- Piers is doing pretty well. - He is.

0:26:49 > 0:26:52'I knew that at some point in the auction, some heavy hitters

0:26:52 > 0:26:55'were going to show up for Piers with some big money.

0:26:55 > 0:26:57'I knew that. I don't know those kind of people,

0:26:57 > 0:27:02'I don't know people with that kind of money, so you know,'

0:27:02 > 0:27:04hey, I'm raising some money, too,

0:27:04 > 0:27:06for my charity and that's what this is all about.

0:27:10 > 0:27:15All right, ladies and gentlemen, Lot Number 5, original Taxi memorabilia.

0:27:15 > 0:27:18Lot Number 7. Lot Number 9. Lot Number 11.

0:27:18 > 0:27:22The original signed Phantom Of The Opera mask. A day with the Backstreet Boys.

0:27:22 > 0:27:255,000 in the front row. 10,000.

0:27:25 > 0:27:2825,000 is bid. 50,000 on my right.

0:27:28 > 0:27:3280,000 from the gentleman in the back. Sold. Sold.

0:27:32 > 0:27:35Sold to you, panel 128, for 5,000.

0:27:35 > 0:27:39OK, ladies and gentlemen, there's one last lot this evening.

0:27:39 > 0:27:42Shopping with Ivanka Trump. She officially cannot come on stage,

0:27:42 > 0:27:47- she is- way- too attractive. We have a 10,000 a minimum on this.

0:27:47 > 0:27:52Not only will you get to meet Ivanka at her Madison Avenue boutique,

0:27:52 > 0:27:56she will take you on a 10,000 shopping spree

0:27:56 > 0:27:58and she only uses the best diamonds in the world.

0:27:58 > 0:28:01We'll start with you, sir. You raise quickly. 20,000?

0:28:01 > 0:28:0520,000 is bid. I'll take a bid of 30 next.

0:28:05 > 0:28:08Do I have 30,000 in the room? 20,000.

0:28:08 > 0:28:13This man has the biggest smile on his face I've ever seen in my life.

0:28:13 > 0:28:18- 20,000.- I think we have a bidder coming in from London, actually.

0:28:18 > 0:28:23- You may recognise the voice.- 'Hello, Piers?'- Is that Simon Cowell?

0:28:23 > 0:28:25It's Simon Cowell. How are you, Piers?

0:28:25 > 0:28:29- Can we give Simon Cowell a big boo, everybody?- Boo!

0:28:29 > 0:28:31Is anyone there?

0:28:31 > 0:28:35You'll be pleased to know I'm going down very badly in America.

0:28:35 > 0:28:41- 'Excellent.'- Now, Simon, you are British, I am British.

0:28:41 > 0:28:44I'm up against a 6ft 7" cowboy and about every other person here,

0:28:44 > 0:28:48so I'm up against it here. I need you to deliver a win for Britain, Simon.

0:28:48 > 0:28:51'OK, can I just make it clear that I'm not doing this for you,'

0:28:51 > 0:28:55- I'm doing it for the charity? - OK, you're doing it for the charity.

0:28:55 > 0:28:59- Well, we've had a bid of £20,000 from, I have to say, an- American- member of the audience.

0:28:59 > 0:29:02And I think you should give him a run for his money.

0:29:02 > 0:29:07- What if we went to 50?- You've got Simon Cowell bidding against you.

0:29:07 > 0:29:14- I think he's saying, Simon, 60,000. - OK, well what if we went to 75?

0:29:14 > 0:29:1775, he's looking a little bit twitchy to me.

0:29:17 > 0:29:22But hang on, his hand is up. He's gone to 85,000, Simon.

0:29:22 > 0:29:28- 100,000, Piers.- 100,000, everybody, from Simon Cowell.

0:29:28 > 0:29:33- How much?- 100G.- What the...

0:29:33 > 0:29:35Who would believe that?

0:29:35 > 0:29:38I don't feel like I really got equal billing during the auction

0:29:38 > 0:29:42because Piers did his whole phone thing with Simon.

0:29:42 > 0:29:46'I just found it a little distasteful, myself.'

0:29:46 > 0:29:49A round of applause for Simon Cowell, everyone.

0:29:49 > 0:29:53Thanks, Simon, I appreciate it. 'In terms of fund-raising,

0:29:53 > 0:29:57'I'm not just better than everyone else, I'm ten times better.

0:29:57 > 0:30:00'That's not a boast, it's a fact. If people want to take me on,'

0:30:00 > 0:30:04let's get it on, but make sure you can deliver, because if not, I will crush you.

0:30:04 > 0:30:06Good job.

0:30:10 > 0:30:14I think I did OK. Goodnight. 'When we started this thing, I said,

0:30:14 > 0:30:17look, Piers is going to beat us on the money.

0:30:17 > 0:30:18'So if I was going to win this thing,

0:30:18 > 0:30:22'I had to beat him on ticket sales and my half of the event.'

0:30:22 > 0:30:24- I've tried to take care of them today.- All right.

0:30:24 > 0:30:27- Did you get his wheatgrass that he requested?- I didn't get it,

0:30:27 > 0:30:30but I got the nail polish and the knee brace.

0:30:30 > 0:30:35I didn't get the wheatgrass juice. I simply didn't have time to do that.

0:30:35 > 0:30:39I've got to go introduce the band. 'But I think the Backstreet Boys

0:30:39 > 0:30:41'were happy, so everything else was handled.'

0:30:41 > 0:30:44These guys asked me if I would introduce them.

0:30:44 > 0:30:49I'm honoured to do it. They've got a hot new album out called Unbreakable.

0:30:49 > 0:30:54And they're happy to be here tonight to help with these two good causes.

0:30:54 > 0:30:58So, without further ado,

0:30:58 > 0:31:01it's my pleasure to introduce to you the Backstreet Boys.

0:31:01 > 0:31:03APPLAUSE AND CHEERING

0:31:06 > 0:31:09# I can't imagine it any other way

0:31:09 > 0:31:14# A world without you is only wasted space

0:31:14 > 0:31:17# You're gone and I'll always wonder

0:31:17 > 0:31:23# Why it can't be any other way. #

0:31:23 > 0:31:26'Once the band started and did their thing,'

0:31:26 > 0:31:30I was like the weight of the world had been lifted off my shoulders.

0:31:30 > 0:31:32Everything was perfect.

0:31:36 > 0:31:39They sounded good. They sounded really good.

0:31:39 > 0:31:42'They didn't need any wheatgrass juice at all.'

0:31:42 > 0:31:46# Baby, I don't want to waste another day... #

0:31:46 > 0:31:47'And they did a good job.'

0:31:47 > 0:31:51# And it's killing me, cos all I ever wanted... #

0:31:54 > 0:31:57I'm very proud of my performance, the team's performance,

0:31:57 > 0:32:01and Trace and his team. You know, we're all tired, we're stressed out,

0:32:01 > 0:32:05we've all reached the end, really, with this process.

0:32:05 > 0:32:11I'll have nothing but fond memories of them, I think I've made some friends for life.

0:32:11 > 0:32:13# It's killing me, cos

0:32:13 > 0:32:17# All I ever wanted comes right down to you

0:32:17 > 0:32:18- # To you - # To you

0:32:18 > 0:32:21# I wish that I could find the words to say... #

0:32:21 > 0:32:24Towards the end of the night, all six of us just stood there for a moment.

0:32:24 > 0:32:27I thought, "Man, this is a cool moment right here."

0:32:27 > 0:32:31You know, we have been through a lot together, you know?

0:32:31 > 0:32:33It was about all of us working together

0:32:33 > 0:32:35to make this thing happen.

0:32:35 > 0:32:38# That made you so... #

0:32:38 > 0:32:41That picture spoke 1,000 words.

0:32:41 > 0:32:44APPLAUSE

0:32:44 > 0:32:47Thank you, guys. God bless you all for coming out tonight.

0:32:49 > 0:32:52I'm pleased to announce that Howard Lutnick

0:32:52 > 0:32:54and the other partners of Cantor Fitzgerald

0:32:54 > 0:32:57will be matching your text donation tonight

0:32:57 > 0:33:01in an amount worth up to 250,000. That's terrific.

0:33:01 > 0:33:05APPLAUSE

0:33:05 > 0:33:11That will be split between both Piers' and Trace's charities.

0:33:11 > 0:33:17Now, say hello to two special friends of mine and the show,

0:33:17 > 0:33:20Erin Burnett and Jim Cramer, two terrific people.

0:33:20 > 0:33:24APPLAUSE

0:33:28 > 0:33:32And she's beautiful, and, to me, he's handsome. Right?

0:33:32 > 0:33:37The Board Room has always been my favourite part of the show,

0:33:37 > 0:33:39and a lot of other people agree with me,

0:33:39 > 0:33:42because that's where the action is. Take a look.

0:34:29 > 0:34:32- Lennox, you've been my friend for a long time.- Yes.

0:34:32 > 0:34:37I want an honest answer. You know both players very well,

0:34:37 > 0:34:38Piers and Trace. Who's better?

0:34:38 > 0:34:42Well, their styles are different.

0:34:42 > 0:34:47Trace's style is more laid-back and it allows you to do your work.

0:34:47 > 0:34:51Piers' style is in your face and it gets you going, and, you know...

0:34:51 > 0:34:52What style do you like better?

0:34:54 > 0:34:59I like Trace's style. He makes you want to work for him.

0:34:59 > 0:35:02He switched, Piers, didn't he? He did a little flop.

0:35:02 > 0:35:07- I think we know why he likes the laid-back approach from a project manager.- Why?

0:35:07 > 0:35:11- It suits him, doesn't it? - He is a little laid-back, except when it counts.

0:35:11 > 0:35:14- You fired him because he was laid-back.- Well, he's laid-back

0:35:14 > 0:35:18but when it counted, he was never laid-back, and that's over years,

0:35:18 > 0:35:21- I'm not talking over the last 14 weeks.- I agree. The truth is,

0:35:21 > 0:35:24I think I've made a friend for life with him.

0:35:24 > 0:35:25- Absolutely.- He's a great guy.

0:35:25 > 0:35:28He's a great guy with a great heart and we had a lot of fun.

0:35:28 > 0:35:31He's one of the few people who understood my sense of humour,

0:35:31 > 0:35:33- which helped.- It's true.

0:35:33 > 0:35:37Let me ask you this, why did you pick Stephen to be on your team?

0:35:37 > 0:35:40- I was a little surprised. - I worked very well with him.

0:35:40 > 0:35:44We may have had flare-ups but as a team, we won almost every challenge we did together.

0:35:44 > 0:35:49You had flare-ups to the point where Stephen had asked specifically

0:35:49 > 0:35:52not to work with you. So it was risky,

0:35:52 > 0:35:55- because Stephen could have ultimately worked against you.- Sure.

0:35:55 > 0:36:01- I was totally surprised.- OK, I thought the event was fantastic.

0:36:01 > 0:36:05Tell me about the Backstreet Boys. I heard they were very difficult.

0:36:05 > 0:36:10- Tell me, Trace.- I met them and they all seemed nice young men

0:36:10 > 0:36:13and we sat down and had a cup of coffee, and I wanted to assure them

0:36:13 > 0:36:16I've been doing this for a long time.

0:36:16 > 0:36:20I know how to do this stuff and I'll make this stuff happen.

0:36:20 > 0:36:24- Why were they so difficult? I heard they were impossible. - Well, their rider,

0:36:24 > 0:36:26the stuff they wanted in the dressing room.

0:36:26 > 0:36:28- At first...- What did they want?

0:36:28 > 0:36:32It was just all kind of strange stuff.

0:36:32 > 0:36:35Particular kinds of water, certain kinds of peanut butter

0:36:35 > 0:36:38- in the sandwiches and how they had to be made.- Carol, is that right?

0:36:38 > 0:36:42- Were you dealing with them?- I didn't see the rider. Trace came to me

0:36:42 > 0:36:45at one point and said, "Where do I get wheatgrass juice?!"

0:36:45 > 0:36:49- How about the black nail polish? - That was a classic for me.

0:36:49 > 0:36:53- Who bought the nail polish?- I did. Lennox carried it back to him,

0:36:53 > 0:36:56though, and I thought, "Here, Lennox, you carry this nail polish.

0:36:56 > 0:36:59"I want the heavyweight champion of the world

0:36:59 > 0:37:01"to hand this kid nail polish."

0:37:01 > 0:37:05The nightmare scenario for me was that I was going to end up

0:37:05 > 0:37:09at 8:30 in the evening with a band that was not going to go on stage.

0:37:09 > 0:37:12That was the nightmare scenario, and I was starting to get signs

0:37:12 > 0:37:15and signals from these guys that that may happen.

0:37:15 > 0:37:19Actually, by the time they got out on stage, they were really sweet

0:37:19 > 0:37:22and we had a very good time because, you know, I think in the beginning

0:37:22 > 0:37:27- they were a little wound-up.- They sounded good, the performance was energetic. It was great.

0:37:27 > 0:37:29As a fellow musician, were you a little bit offended?

0:37:29 > 0:37:33Like in some way, I think if Piers had been in charge of them

0:37:33 > 0:37:36it'd be more acceptable to ask him. You're not a musician...

0:37:36 > 0:37:39Someone in their own field, I would be embarrassed if I were them.

0:37:39 > 0:37:41Did you know about this, Piers?

0:37:41 > 0:37:44If I had had a request for nail polish and wheatgrass...

0:37:44 > 0:37:48- What would you have done with the band?- I'd have given them hell.

0:37:48 > 0:37:52- I'd say, "Stick your nail polish." - Then they wouldn't show up. - Yes, they would.

0:37:52 > 0:37:55- I don't know.- They wouldn't have shown up?- You know, he may be right.

0:37:55 > 0:38:01- Of course they would have showed up. For 20 million viewers?- Sometimes you kiss ass and it doesn't work.

0:38:01 > 0:38:04Sometimes you can be tough and you get more. You may be right.

0:38:04 > 0:38:08Could I have pulled the veteran chops on them

0:38:08 > 0:38:11and started smacking them around? Yeah, I could have beat up

0:38:11 > 0:38:14the whole band by myself. But my ultimate responsibility

0:38:14 > 0:38:18was to put a happy band on stage that night.

0:38:18 > 0:38:22I just don't go in for blowing smoke up people's backsides.

0:38:22 > 0:38:27Carol, who did a better job, Trace or Piers? Which team was better?

0:38:27 > 0:38:30Ultimately, part of the task was raising money

0:38:30 > 0:38:34- and Piers did that very, very well. - It's true.

0:38:34 > 0:38:39Overall, raised from the auction items, Piers raised 376,000,

0:38:39 > 0:38:42compared to Trace's 64,000.

0:38:42 > 0:38:46I don't know what they raised for ticket sales.

0:38:46 > 0:38:48I can tell you what they raised.

0:38:48 > 0:38:52Trace did a far better job with ticket sales.

0:38:52 > 0:38:5638,000 versus 12,000.

0:38:56 > 0:39:00So Piers won on auction items and Trace won on ticket sales.

0:39:00 > 0:39:04- So if you look at it as those are the two components you are working from.- Can I throw...

0:39:04 > 0:39:05Let me throw something in here.

0:39:05 > 0:39:07Let Carol.

0:39:07 > 0:39:13Piers made a decision to bring people from the Intrepid Foundation, the soldiers...

0:39:13 > 0:39:16That was lovely, and people really responded well to that.

0:39:16 > 0:39:20- We decided to allocate 20, nearly half our allocation. - Whose idea was that?- Mine.

0:39:20 > 0:39:24We gave away half our tickets quite deliberately knowing we were then foregoing sales,

0:39:24 > 0:39:29and I wanted those people from the charity in the room, and I think everyone found it moving,

0:39:29 > 0:39:34but I did that in the knowledge that on the auction I was raising a huge amount of money.

0:39:34 > 0:39:37And getting my man Simon, you know, I love Simon Cowell, he's a great guy.

0:39:37 > 0:39:41- You didn't know we were friends... - I knew you were, he talks very highly of you.

0:39:41 > 0:39:44- He's a fantastic guy. - He bid 100,000.

0:39:44 > 0:39:48He knew it was a great charity, and for Simon it's not a lot of money, and he did it,

0:39:48 > 0:39:50but it was a very generous contribution.

0:39:50 > 0:39:52And worth it.

0:39:52 > 0:39:55The comparison between ticket sales does make me laugh,

0:39:55 > 0:39:59because if you look at the overall figure, I raised nearly 400,000.

0:39:59 > 0:40:01No-one's questioning that,

0:40:01 > 0:40:05you were also given multiple criteria on which you were going to be evaluated.

0:40:05 > 0:40:09But he did raise a lot more money in terms of the charity, so that's pretty big.

0:40:09 > 0:40:12I didn't just beat the other side, I pulverised them on donations.

0:40:12 > 0:40:15I know that's only one part of the challenge,

0:40:15 > 0:40:18but it was a deliberate strategy about what we're raising here.

0:40:18 > 0:40:22I understand that, and I'd like to say something, though.

0:40:22 > 0:40:26It hurt my people as much, if not more, to spend five, six or seven grand

0:40:26 > 0:40:30than some guy who's a billionaire coming in pledging 100,000,

0:40:30 > 0:40:33for him to make that seem like it's less relevant.

0:40:33 > 0:40:36- I don't follow that argument. - I know you wouldn't.

0:40:36 > 0:40:40I wasn't criticising your donors in any shape or form.

0:40:40 > 0:40:41I resent that very highly.

0:40:41 > 0:40:47That's all I'm saying, I was beginning to resent the way you were referring to the people I had.

0:40:47 > 0:40:49- I haven't referred to them at all. - You did. OK, whatever.

0:40:49 > 0:40:53- When did I refer to them?- All right. - I'd like you to take it back.

0:40:53 > 0:40:56- Take what back?- The inference that I was somehow belittling your donors.

0:40:56 > 0:41:00At no stage have I said anything of the sort. I know I'm the evil guy in all this.

0:41:00 > 0:41:05- I'm sure you thought it. - I do have some decent streaks in me. - That's his personality,

0:41:05 > 0:41:10Whether he said it or not, absolutely he thought about it, because it's the way he is.

0:41:10 > 0:41:14- I don't think he did.- That's not fair either.- Yes, it is.- It's not.

0:41:14 > 0:41:17So who is responsible for the food?

0:41:17 > 0:41:22- Carol did all the work on that. - Where was it? I didn't see any.

0:41:22 > 0:41:27It was quite a deliberate strategy because I did not want anyone eating.

0:41:27 > 0:41:32- I wanted them drinking, getting light-headed...- Did you want to get people drunk, high, or what?

0:41:32 > 0:41:36A bit tipsy. I wanted rich celebrities to get a little bit tipsy,

0:41:36 > 0:41:40feeling a little bit high and merry and then stick their hands up

0:41:40 > 0:41:44- and spend money.- Smart people won't allow that to happen.

0:41:44 > 0:41:50- I'm talking about the atmosphere you try to create.- That's why I don't drink, but it's true.

0:41:50 > 0:41:53So, Stephen, what do you think about that?

0:41:53 > 0:41:56I don't agree with his methodology. If I were running an auction

0:41:56 > 0:42:02I wouldn't want to get someone tipsy so we could get their money, it's just the kind of guy I am.

0:42:02 > 0:42:06- That's now, for the last five years because you're born again, right? - Right. Correct.

0:42:06 > 0:42:09- You drank for America before that, with respect.- What?

0:42:09 > 0:42:15He drank for America before that period, so he would have been absolutely in there.

0:42:15 > 0:42:17He's done an amazing job coming back from...

0:42:17 > 0:42:21I don't disrespect that, but it's this constant moral high ground he takes.

0:42:21 > 0:42:26He does this stuff in the boardroom, he doesn't do any of this stuff when we're together in a room working,

0:42:26 > 0:42:30so he's playing a role to the heartland of America to say "Look at me,

0:42:30 > 0:42:32"I'm St Stephen." I ain't buying it.

0:42:32 > 0:42:35This is exactly what upset Stephen the last time.

0:42:35 > 0:42:39- Tough! They're giving it to me, why should I take it?- He's done something

0:42:39 > 0:42:43- very special with his life, don't you think?- He's not the only Christian in the room.

0:42:43 > 0:42:46I'm a Roman Catholic, I believe in God as well.

0:42:46 > 0:42:51- I don't stand there taking the high moral ground.- Why are you sweating again? You sweat a lot.

0:42:51 > 0:42:54Look at you, nobody else's sweating.

0:42:54 > 0:43:01- Because I'm British and we tend to get hot under the collar about these things.- You sweat a lot.

0:43:01 > 0:43:03What can I do about it?

0:43:04 > 0:43:06I think there are two ways of going into this.

0:43:06 > 0:43:10You raised a lot of money and nobody could argue with you.

0:43:10 > 0:43:15The only arguments against you seem to be the way you've handled other people.

0:43:15 > 0:43:18So from a business strategy would it not have been smarter

0:43:18 > 0:43:23to come in here, but maybe not have just said that to Stephen, held that back?

0:43:23 > 0:43:25No, cos he was on one of his little speeches.

0:43:25 > 0:43:30- You lost it with Omarosa. This could be used against you.- Excuse me, isn't it a pretty hard statement?

0:43:30 > 0:43:34- I haven't finished...- I had the same problem in my life, you know that. The same problem.

0:43:34 > 0:43:37I'd like to clarify, this would be helpful...

0:43:37 > 0:43:41- Go ahead.- Everyone here wants St Trace to win, because America likes a nice guy

0:43:41 > 0:43:45and I've been portrayed as the devil, I don't mind that at all.

0:43:45 > 0:43:47But just to clarify...

0:43:47 > 0:43:51- Portrayed against good versus bad. - Evil. The clash of civilisations.

0:43:51 > 0:43:55The good, the bad, the ugly. Who's the ugly?

0:43:55 > 0:43:57OK, go ahead. I don't know.

0:43:57 > 0:44:03The women don't think so. All that matters is the women don't think so, right, Lennox?

0:44:03 > 0:44:06It would be helpful to all of us, Mr Trump, if you would just clarify

0:44:06 > 0:44:10absolutely what the purpose of this game was.

0:44:10 > 0:44:14Was it to be the nicest guy in the boardroom,

0:44:14 > 0:44:18or was it to be the most efficient, effective businessman/charity fundraiser?

0:44:18 > 0:44:20I think I know the right answer,

0:44:20 > 0:44:25- unless the rules have changed.- Trace, I want you to give me that answer.

0:44:25 > 0:44:27All right.

0:44:27 > 0:44:30When I came here I thought my job was to represent

0:44:30 > 0:44:36the 12 million-plus people in this country who were afflicted with severe food allergies

0:44:36 > 0:44:43and to represent the Food Allergy and Anaphylaxis Network in a way that would bring them no dishonour.

0:44:43 > 0:44:46- And you've done a very nice job. - That was all I intended to do.

0:44:46 > 0:44:48He's done a brilliant job.

0:44:48 > 0:44:53And along the way, if we could raise a lot of money for them, that was my intent as well.

0:44:53 > 0:44:57But at no time was I going to do anything

0:44:57 > 0:45:02that would bring any kind of dishonour to myself or them.

0:45:02 > 0:45:05Did Piers bring dishonour to himself?

0:45:05 > 0:45:08He's conducted himself, in my opinion...

0:45:08 > 0:45:14- In a ruthless manner? - It's all it is, my opinion, I think there were times

0:45:14 > 0:45:17when he conducted himself in a questionable manner,

0:45:17 > 0:45:21and he has lashed out at people where I didn't think they quite deserved it.

0:45:21 > 0:45:25Stephen nearly said something and Piers reached out

0:45:25 > 0:45:28and cut him deep.

0:45:28 > 0:45:32I'm actually raising money for seriously wounded soldiers who get wounded in battle.

0:45:32 > 0:45:36I think if Stephen Baldwin has a bit of an issue with the way I talk to him,

0:45:36 > 0:45:40it's a price I'm prepared to pay to raise that money. We're playing a business game.

0:45:40 > 0:45:44If we were playing a popularity game I would have come in and gone,

0:45:44 > 0:45:50- "Mr Trump, how are you feeling this morning?"- You would have been gone a long time ago.- Exactly.

0:45:50 > 0:45:51You know what,

0:45:51 > 0:45:56after you gave us our task, the first thing we did,

0:45:56 > 0:45:59we got together to determine who was going to have what responsibility.

0:45:59 > 0:46:03I think Piers began to speak first, and he said "This is what we are going to do,

0:46:03 > 0:46:09"We are going to work together and try to make this the very best event it can possibly be,"

0:46:09 > 0:46:13and I said, "I wholeheartedly agree with that sentiment, that's what we should do."

0:46:13 > 0:46:18And so in that spirit he took what he thought he would be able to do the best,

0:46:18 > 0:46:21and I did what I thought I would be able to do the best,

0:46:21 > 0:46:25and throughout the whole thing we did, we worked together,

0:46:25 > 0:46:30just to try to make it as good an event as it could possibly be. I commend him for that.

0:46:30 > 0:46:32This is very tough.

0:46:32 > 0:46:35This is the toughest thing I've had to do in a long time.

0:46:38 > 0:46:39APPLAUSE

0:46:44 > 0:46:46They couldn't have been more different

0:46:46 > 0:46:51and they couldn't have been better matched to face off for the title of Celebrity Apprentice.

0:46:51 > 0:46:54He's a hell of a singer and one of the nicest guys

0:46:54 > 0:46:58to ever be in my boardroom. Please welcome Trace Adkins.

0:46:58 > 0:47:00APPLAUSE

0:47:23 > 0:47:27He played the game with ruthless intelligence, he's a vicious guy,

0:47:27 > 0:47:30I guess, or at least that's what they say, Trace.

0:47:30 > 0:47:32Come on out here, Piers Morgan. Come on.

0:47:32 > 0:47:35APPLAUSE AND SOME BOOING

0:47:50 > 0:47:54Let's get down to it. Trace, you don't like him much. Why?

0:47:54 > 0:47:57- No, I don't like him.- Why?

0:47:57 > 0:48:02I don't base that on anything, just what I've observed him doing the last few months.

0:48:02 > 0:48:06- But he's a very capable guy. - Oh, yeah, he's capable, absolutely.

0:48:06 > 0:48:10- Do you think he's more capable than you?- No.

0:48:10 > 0:48:16I remember when you introduced us to Mr Cramer and Mr Burnett,

0:48:16 > 0:48:19and you introduced them with great accolades of...

0:48:19 > 0:48:23- And you had a hard time keeping up with Jim Cramer, you said.- I did.

0:48:23 > 0:48:27You said these people have brilliant financial minds, money is their thing.

0:48:27 > 0:48:31It was interesting to me that Piers was saying this was all about money,

0:48:31 > 0:48:34and they both said he ought to be fired.

0:48:34 > 0:48:37- Piers, what do you think of this guy?- Great guy.

0:48:37 > 0:48:39- Is he?- Great guy. - Do you believe that?

0:48:39 > 0:48:43I think he's a handsome, charming, funny, great guy.

0:48:43 > 0:48:47- He doesn't like you. - All-American...- He doesn't like you.

0:48:47 > 0:48:50I'm an evil, obnoxious, disgusting Brit!

0:48:50 > 0:48:55The fact is we have a lot of great celebrities looking to come out,

0:48:55 > 0:48:58and they're going to have a couple of things to say about both of you.

0:48:58 > 0:49:01- You don't mind, right?- Not at all. Bring it on.- Let's bring them out.

0:49:01 > 0:49:04Please welcome Tiffany Fallon...

0:49:04 > 0:49:05APPLAUSE

0:49:05 > 0:49:07..Nadia Comaneci...

0:49:10 > 0:49:11..Jennie Finch...

0:49:13 > 0:49:14..Vinny Pastore...

0:49:16 > 0:49:18..Nely Galan...

0:49:19 > 0:49:21..Marilu Henner...

0:49:24 > 0:49:26..Tito Ortiz...

0:49:27 > 0:49:28..Carol Alt...

0:49:40 > 0:49:41..Stephen Baldwin...

0:49:50 > 0:49:52..the great Lennox Lewis.

0:50:01 > 0:50:03We have two celebrities missing.

0:50:03 > 0:50:08Gene Simmons is shooting a movie in Japan, we'll be with him a little bit later.

0:50:08 > 0:50:15As far as the other one, there's certain young woman missing, Piers, who doesn't like you very much.

0:50:15 > 0:50:17Let's take a look.

0:50:19 > 0:50:23- You're an absurd celebrity wannabe. - You're in the wrong country.

0:50:23 > 0:50:25And now you work at the White House. As what?

0:50:25 > 0:50:28- A cleaner?- Welcome.

0:50:28 > 0:50:31I don't like that kind of behaviour.

0:50:31 > 0:50:35- Shut the- BLEEP- up. Don't talk to me. I'm going to teach you about leadership,- BLEEP.

0:50:35 > 0:50:40Read my lips, you're a disgusting little tramp and you're off the show.

0:50:40 > 0:50:44Omarosa is one of the most venomous poisons I have encountered.

0:50:44 > 0:50:48- Stand away from me.- Back the- BLEEP - up. I am going nowhere.- Oh, dear.

0:50:48 > 0:50:50- I'm moving away from her. - Manage the team.

0:50:50 > 0:50:52I ain't going nowhere, son.

0:50:52 > 0:50:56'She was so offensive, and I don't want to share any space with her at all.'

0:50:56 > 0:51:01I don't ever want to talk to Omarosa again in my entire life.

0:51:02 > 0:51:05Omarosa, come on out.

0:51:05 > 0:51:09APPLAUSE AND SOME BOOING

0:51:20 > 0:51:22- You look lovely.- Thank you.

0:51:22 > 0:51:26He doesn't think so, but I think so. Why do you dislike this man so much?

0:51:26 > 0:51:31Because he doesn't floss. I'm very big into dental health, and his dental hygiene is...

0:51:31 > 0:51:35That's not good. That's probably the worst answer you've given.

0:51:35 > 0:51:42I'm hoping we can take some of the 250,000 and donate maybe 200 to get his teeth cleaned.

0:51:42 > 0:51:46- What do you think of her, Piers? - Sorry, what did you say your name was?

0:51:46 > 0:51:47CHEERING AND APPLAUSE

0:51:47 > 0:51:51It's funny, Piers, I was thinking the same thing about you.

0:51:51 > 0:51:54Omarosa, you blew it with the dental floss. It's one of those things.

0:51:54 > 0:51:58Lennox, they've used you to a certain extent because

0:51:58 > 0:52:02you're really a well-known guy, a great guy and a friend of mine for a long time.

0:52:02 > 0:52:06What do you think of Piers? What do you think of Trace?

0:52:06 > 0:52:11I think Piers is highly aggressive.

0:52:11 > 0:52:15Means well. He's highly-strung sometimes.

0:52:17 > 0:52:19He needs to use a bit of tact.

0:52:19 > 0:52:23- Who's more competent? - I think they're both competent.

0:52:23 > 0:52:30Being on both teams, they are very confident.

0:52:30 > 0:52:33- Carol, let me ask you the same question.- Yes.

0:52:33 > 0:52:35- You know these two guys, you worked with them.- I do.

0:52:35 > 0:52:39Piers used you, you did very well, then he didn't choose you in the end.

0:52:39 > 0:52:41- Were you insulted?- Absolutely not.

0:52:41 > 0:52:44I know what it's like to be in business.

0:52:44 > 0:52:46This is a tough world and a tough economy,

0:52:46 > 0:52:51and if you have to get ahead by using your edge, I think Piers used it very well.

0:52:51 > 0:52:52And what about Trace?

0:52:52 > 0:52:55- APPLAUSE - Thank you.

0:52:56 > 0:53:02Truthfully, Mr Trump, you know I thought I should have been in the final, I mean, come on,

0:53:02 > 0:53:06- for a man who's used so many beautiful women...- Your answer's not very good today.

0:53:06 > 0:53:10- I'm telling you...- You're choking under live television, Carol!

0:53:10 > 0:53:13I'm not, because you know I should have been in,

0:53:13 > 0:53:16so it's hard for me to talk about Trace cos I never worked with him.

0:53:16 > 0:53:20You know the truth, you've done a great job. Stephen, Stephen Baldwin.

0:53:20 > 0:53:22Yes, Mr Trump?

0:53:22 > 0:53:23APPLAUSE

0:53:26 > 0:53:30Stephen told me he wasn't doing so well until the Celebrity Apprentice,

0:53:30 > 0:53:37and now he's like a big star when he walks down the street.

0:53:37 > 0:53:39But did you sabotage your friend over here, Piers?

0:53:39 > 0:53:43Were you really that bad, or did you want him to lose?

0:53:43 > 0:53:48I think Piers mentioned earlier that he's made some friends for life.

0:53:48 > 0:53:50I'm not necessarily sure I'm one of them.

0:53:50 > 0:53:53What do you think of him?

0:53:53 > 0:53:57- Tough guy. Good at business, good at raising money.- What about Trace?

0:53:57 > 0:54:03There's no question in my mind he's ten times better than Piers any day.

0:54:03 > 0:54:06CHEERING AND APPLAUSE

0:54:08 > 0:54:14Vinnie, you're another tough guy, but you resigned. You wish you didn't resign, thinking about it?

0:54:14 > 0:54:18Yes, I do wish I didn't resign,

0:54:18 > 0:54:21- but Lennox pushed me over the edge. - Why?

0:54:21 > 0:54:24Because I took him out the night before,

0:54:24 > 0:54:26and the next day he turns on me.

0:54:26 > 0:54:31- I'm not taking him out any more. - That wasn't true. That wasn't true.

0:54:31 > 0:54:36I took you to meet Chazz Palminteri, and the next day you went on this guy's side.

0:54:36 > 0:54:39He can't take you to meet Chazz Palminteri!

0:54:39 > 0:54:42LAUGHTER

0:54:45 > 0:54:49- You asked me who the best guy was, who would I want on my team? - Who's the best?

0:54:49 > 0:54:51At that time it was Piers.

0:54:51 > 0:54:53What about now?

0:54:55 > 0:55:00You're honest, Lennox, and I respect you for it because he was pretty rough with you sometimes, right?

0:55:00 > 0:55:04- Yes.- Marilu, you've been a fan of The Apprentice since it began.- Yes.

0:55:04 > 0:55:09- Supposedly you've seen every single show.- Except maybe the QVC one. - What's been your experience?

0:55:09 > 0:55:11It was incredible, even better than I expected it to be.

0:55:11 > 0:55:13It was so much fun, no sleep,

0:55:13 > 0:55:16however, but that was fine, that suited my energy anyway.

0:55:16 > 0:55:20I keep telling all my friends they have to do the next one.

0:55:20 > 0:55:23Jennie, are you going to win a gold medal for us, please?

0:55:23 > 0:55:26The greatest softball pitcher ever.

0:55:26 > 0:55:28APPLAUSE

0:55:28 > 0:55:31- Are you going to win a gold medal? - We'll do our best.- Are you?- Yes.

0:55:31 > 0:55:36Do you know how many gold medals the one next to you, Nadia Comaneci, one of the greats....

0:55:36 > 0:55:38CHEERING AND APPLAUSE

0:55:42 > 0:55:45Have we all had fun? Has this been something?

0:55:45 > 0:55:48Raise your hands, you like Piers, raise your hands.

0:55:48 > 0:55:51I like both of them.

0:55:51 > 0:55:54If you like Trace, raise your hand.

0:55:54 > 0:55:56CHEERING

0:55:56 > 0:55:59Lennox raised his hand both times. Lennox raised his hand both times.

0:55:59 > 0:56:04You know what, we have one more celebrity to hear from.

0:56:04 > 0:56:09He has the ego, he has the smarts, even has the big hair, you know, like me, sort of.

0:56:09 > 0:56:14So why did Gene Simmons leave so early? What happened? Take a look.

0:56:17 > 0:56:21I can smell it. We'll kill 'em.

0:56:21 > 0:56:24- What sign are you, Gene? - Dollar sign, baby, dollar sign!

0:56:24 > 0:56:29If I was sitting on the sidelines I'd say, "Gene Simmons, you're a powerful and attractive man."

0:56:29 > 0:56:35Gene Simmons convinced everyone he had the answers, including himself.

0:56:35 > 0:56:37It's a Kodak world and we just live in it.

0:56:37 > 0:56:41But the client had other ideas.

0:56:41 > 0:56:45This is the most important thing. The buzzwords are bringing printing back at home again.

0:56:45 > 0:56:48They are wrong.

0:56:48 > 0:56:53Despite the team's loss, Gene was convinced it was Kodak who had missed the mark.

0:56:53 > 0:56:57If Kodak were to come in, I would say to them in front of you and everybody else,

0:56:57 > 0:57:03"You're a terrific company, I respect your brand, and in this instance, you're wrong."

0:57:03 > 0:57:04APPLAUSE

0:57:10 > 0:57:15Gene is a stubborn guy, he just wouldn't give up, so I wonder, has he changed his mind?

0:57:15 > 0:57:21Well, here, live from Tokyo, Japan, Gene, you can hear me?

0:57:21 > 0:57:22You bet.

0:57:22 > 0:57:25CHEERING AND APPLAUSE

0:57:25 > 0:57:27You know, we are in Japan shooting a movie,

0:57:27 > 0:57:31and I just want to say to all my Japanese friends around the world...

0:57:31 > 0:57:34HE SPEAKS JAPANESE

0:57:34 > 0:57:36OK, very nice.

0:57:36 > 0:57:41Gene, would you finally admit that you were wrong with respect to Kodak,

0:57:41 > 0:57:47because frankly I heard they doubled their sales with their idea. What do you think, Gene?

0:57:47 > 0:57:51You're saying ink at half the price doubled their sales, very short-sighted.

0:57:51 > 0:57:55I love Kodak, my family uses Kodak products, it is a quality product,

0:57:55 > 0:57:59a big mistake, very short-sighted on their part to think of

0:57:59 > 0:58:01the short haul, everything is becoming digital,

0:58:01 > 0:58:03it's a Kodak world.

0:58:03 > 0:58:06I stand by it then, I stand by every word now.

0:58:06 > 0:58:08That's the correct branding. It's a Kodak world.

0:58:08 > 0:58:11I'm not surprised to hear you stand by it but we have the Kodak

0:58:11 > 0:58:13executives here, Jeff Hayzlett, what do you think?

0:58:13 > 0:58:15I love Gene, I love your passion,

0:58:15 > 0:58:19everything you stand for in terms of this, you're talking the right

0:58:19 > 0:58:21things about a Kodak world. We believe it's a Kodak world.

0:58:21 > 0:58:23In fact, we've got a website called the Kodak world,

0:58:23 > 0:58:25we've had it for a long time.

0:58:25 > 0:58:28We even have some of the stars that are here tonight on that website but

0:58:28 > 0:58:31you missed the task, that's the key thing. The customer is always right.

0:58:31 > 0:58:33In this case pricey ink stinks,

0:58:33 > 0:58:36everybody loves the Kodak all-in-one printer, we can't

0:58:36 > 0:58:39keep them on the shelves, this year will triple and Donald, as you said,

0:58:39 > 0:58:42we doubled our sales through this.

0:58:42 > 0:58:44So Jeff, you think you're right, Gene was wrong?

0:58:44 > 0:58:47In this case we were right, the stars were right,

0:58:47 > 0:58:48the winning team led it, they did it.

0:58:48 > 0:58:53Gene, one last question, Trace or Piers, who do I pick?

0:58:53 > 0:58:55There is a two-sided story to this.

0:58:55 > 0:59:00One is television show we're all on, the Celebrity Apprentice,

0:59:00 > 0:59:04and there was a task given and certainly Piers outperformed in pure cash.

0:59:04 > 0:59:09Trace Adkins, however, has a quality that is sorely missing in America and that is called a tug of the

0:59:09 > 0:59:14heart, his voice, his persona, that quiet moment when the flag of these

0:59:14 > 0:59:19United States of America goes up there should be a moment of silence

0:59:19 > 0:59:23for the flag that gave your life possibility and Trace Adkins

0:59:23 > 0:59:26has that quality, that "ah, shucks" kind of demeanour.

0:59:26 > 0:59:29All he needs to do is surround himself by other...

0:59:29 > 0:59:31...So Gene, who do you like? Tell me!

0:59:31 > 0:59:33Who do you like?

0:59:33 > 0:59:38I like you too, Gene, but you should have gone with Kodak.

0:59:38 > 0:59:40They'll come back to me, you'll see.

0:59:42 > 0:59:44The answer is Trace Adkins.

0:59:44 > 0:59:48CHEERING

0:59:49 > 0:59:51Thank you Gene.

0:59:51 > 0:59:54Thank you Jeff. Thank you very much.

0:59:54 > 0:59:58This season was really about charity and boy have these guys done a job,

0:59:58 > 0:59:59they really have done something.

0:59:59 > 1:00:02So let's check this out.

1:00:02 > 1:00:04Trace, congratulations.

1:00:07 > 1:00:11The name of my charity is Food Allergy and Anaphylaxis Network,

1:00:11 > 1:00:12FAN for short.

1:00:12 > 1:00:16We're thankful for this food and this family. Amen.

1:00:16 > 1:00:20The charity actually helps fund research to try and figure out

1:00:20 > 1:00:22what it is that's causing this.

1:00:22 > 1:00:26This charity means so much to my family because my six-year-old

1:00:26 > 1:00:29daughter Brianna has severe food allergies.

1:00:29 > 1:00:32She had a reaction before we came here.

1:00:32 > 1:00:33You had a reaction?

1:00:33 > 1:00:36So many people have the misconception that

1:00:36 > 1:00:39oh, it's an allergy, what happens is

1:00:39 > 1:00:44they swell to the point that their air passage will just be closed off.

1:00:44 > 1:00:46That's where the anaphylactic shock comes in

1:00:46 > 1:00:48and that's how it will kill them.

1:00:50 > 1:00:53- It will take a minute. - When we discovered that

1:00:53 > 1:00:56she had food allergies she was just a baby, six to eight months old.

1:00:56 > 1:01:01It's heartbreaking when Brianna has these episodes.

1:01:01 > 1:01:07There is no greater pain for a parent than to see their child in pain.

1:01:07 > 1:01:09We have to be vigilant.

1:01:09 > 1:01:13This is in case she wants pizza because of the other kids are having pizza.

1:01:13 > 1:01:16When I make her lunch I make sure it's safe.

1:01:16 > 1:01:19Food is everywhere. There is not a minute that goes by

1:01:19 > 1:01:22that you're not wondering is she safe?

1:01:31 > 1:01:35Some of the dangers of sending Brianna to school, just somebody else touching her

1:01:35 > 1:01:39that has peanut butter on her hand, or milk and she has a reaction.

1:01:39 > 1:01:42We have seven minutes before she could be dead.

1:01:42 > 1:01:45- That's very frightening.- Next.

1:01:45 > 1:01:47Spaghetti OK?

1:01:47 > 1:01:53When we decided to send Brianna to school we had to educate everyone she came in contact with.

1:01:53 > 1:01:57We got to eat something good.

1:01:57 > 1:01:59FAN helps were back with cartoon type drawings and stuff

1:01:59 > 1:02:02to let them know what would happen to Brianna.

1:02:02 > 1:02:04It makes you change everything you do.

1:02:04 > 1:02:08- We talked about some things made out of what? Say it out loud.- Wood.

1:02:08 > 1:02:14There are over 12 million Americans that are affected by severe food allergies

1:02:14 > 1:02:16and over three million of those

1:02:16 > 1:02:20are school aged children and those numbers are growing every year.

1:02:20 > 1:02:23It really demands that we do something about it.

1:02:23 > 1:02:28As a parent all my kids keep me grounded but Brianna, she's

1:02:28 > 1:02:31a special kid, she's a sweetheart kid, too, and everybody loves her.

1:02:31 > 1:02:33A lot of people look out for her...

1:02:34 > 1:02:37..and I'm very grateful and thankful for that.

1:02:46 > 1:02:50He's soft-spoken but when he sings he gets everyone's attention.

1:02:50 > 1:02:55He is singing his new number-one single, just went to number one,

1:02:55 > 1:02:57hopefully he'll give me 25 per cent.

1:02:57 > 1:02:59You're Gonna Miss This, Trace Adkins...

1:03:08 > 1:03:14# She was staring out the window of that SUV

1:03:14 > 1:03:18# Complaining, saying I can't wait to turn 18

1:03:20 > 1:03:24# She said I'll make my own money

1:03:24 > 1:03:26# And I'll make my own rules

1:03:26 > 1:03:31# Mamma put the car in park out there in front of the school

1:03:33 > 1:03:35# Then she kissed her head

1:03:35 > 1:03:39# And said I was just like you

1:03:39 > 1:03:41# You're gonna miss this

1:03:41 > 1:03:45# You're gonna want this back

1:03:45 > 1:03:48# You're gonna wish these days

1:03:48 > 1:03:51# Hadn't gone by so fast

1:03:51 > 1:03:54# These are some good times

1:03:54 > 1:03:57# So take a good look around

1:03:57 > 1:04:02# You may not know it now

1:04:02 > 1:04:05# But you're gonna miss this

1:04:08 > 1:04:13# Before she knows it she's a brand new bride

1:04:13 > 1:04:19# In a one-bedroom apartment and her daddy stops by

1:04:19 > 1:04:23# He tells her it's a nice place

1:04:23 > 1:04:25# She says it'll do for now

1:04:25 > 1:04:31# Starts talking about babies and buying a house

1:04:31 > 1:04:34# Daddy shakes his head

1:04:34 > 1:04:38# And says Baby, just slow down

1:04:38 > 1:04:42# You're gonna miss this

1:04:44 > 1:04:50# Five years later there's a plumber workin' on the water heater

1:04:50 > 1:04:57# Dog's barkin', phone's ringing One kid's crying one kid's screamin'

1:04:57 > 1:04:59# She keeps apologising'

1:04:59 > 1:05:02# He says they don't bother me

1:05:02 > 1:05:05# I got two babies of my own

1:05:05 > 1:05:10# One's 36, one's 23

1:05:10 > 1:05:13# And it's hard to believe but you're gonna miss this

1:05:15 > 1:05:18# You're gonna want this back

1:05:18 > 1:05:24# You're gonna wish these days Hadn't gone by so fast

1:05:24 > 1:05:27# These are some good times

1:05:27 > 1:05:30# So take a good look around

1:05:30 > 1:05:36# You may not know it now

1:05:36 > 1:05:40# But you're gonna miss this. #

1:05:46 > 1:05:48APPLAUSE

1:05:48 > 1:05:52Piers was criticised heavily and even hated by many for his style of

1:05:52 > 1:05:55play, they think he's a vicious guy, he probably is.

1:05:55 > 1:05:59But he also did a really good job for his charity. Take a look.

1:06:03 > 1:06:07The Intrepid Fallen Heroes Fund does amazing things

1:06:07 > 1:06:11raising money for severely wounded American servicemen and women.

1:06:11 > 1:06:14They built this incredible centre in San Antonio.

1:06:14 > 1:06:16The Centre for the Intrepid.

1:06:16 > 1:06:23This kind of place reminds everybody of the incredible sacrifice these soldiers made.

1:06:23 > 1:06:26This is our military performance laboratory.

1:06:26 > 1:06:29I spent a few hours walking around the centre with the director.

1:06:29 > 1:06:33This is where occupational therapy takes place.

1:06:33 > 1:06:35You can tell

1:06:35 > 1:06:37from some of the rooms the scale of work that goes on here.

1:06:37 > 1:06:40Prosthetists work directly with the patients.

1:06:40 > 1:06:43They make prosthetics that enable people to run again.

1:06:43 > 1:06:47To run. So this really is like a sort of...

1:06:47 > 1:06:48This is an art.

1:06:48 > 1:06:50- It's a plaster cast.- This is an art.

1:06:50 > 1:06:57I spent most of today meeting some of the more severely wounded patients here who have lost limbs.

1:06:57 > 1:06:58It was incredibly moving.

1:06:58 > 1:07:01When I got hit there was a big puff of smoke.

1:07:01 > 1:07:06You think you can walk it off but not that night, not that day.

1:07:06 > 1:07:11Shane and his friend could have been just two guys down the local bar,

1:07:11 > 1:07:13then you realise Shane has no legs.

1:07:13 > 1:07:16He's a hell of a guy. Just by looking at him now

1:07:16 > 1:07:21and the way he goes through his rehabilitation, it makes me strive even more and I appreciate it.

1:07:21 > 1:07:26- I really do. I love you. - I love you, too.

1:07:31 > 1:07:34The most powerful moment for me of the day was meeting

1:07:34 > 1:07:39Matthew who is 21 years old who had not only suffered a double amputation

1:07:39 > 1:07:42of his legs but also lost his sight.

1:07:42 > 1:07:45- I'd go back if I could.- Why?

1:07:45 > 1:07:47Unfinished business.

1:07:47 > 1:07:52But I like it here. Great people that like to work with you,

1:07:52 > 1:07:53a very fine atmosphere.

1:07:53 > 1:07:56They had more spirit now I suspect than

1:07:56 > 1:07:58before they suffered their injuries.

1:07:58 > 1:08:02A lot of that is down to what happens here at the centre.

1:08:02 > 1:08:07I'd like to give you this coin as a symbol of our appreciation.

1:08:07 > 1:08:09This is the technique.

1:08:09 > 1:08:11I'm very honoured.

1:08:11 > 1:08:12Thank you very much. This means a lot to me.

1:08:12 > 1:08:15No one should forget these soldiers.

1:08:15 > 1:08:18I don't think there is any greater sacrifice

1:08:18 > 1:08:22that anyone can make than to fight for their country's freedom.

1:08:22 > 1:08:25I really believe this is the very least we should be doing.

1:08:25 > 1:08:29CHEERING AND APPLAUSE

1:08:37 > 1:08:39Introduce us to your friends.

1:08:39 > 1:08:41Mr Trump,

1:08:41 > 1:08:45I'd like to introduce you to marine lance-corporal Matthew Bradford.

1:08:45 > 1:08:48Army corporal Shane Parsons.

1:08:48 > 1:08:49Jet Marcus.

1:08:53 > 1:08:56Sergeant Amy Hernandez.

1:08:56 > 1:08:59Staff Sergeant Joseph.

1:09:09 > 1:09:14Now let me ask you, what do you think of the job Piers did?

1:09:15 > 1:09:17Something that needed to be done.

1:09:17 > 1:09:21- Great guy?- I don't know him that well but I think it's something that really needed to be done.

1:09:21 > 1:09:23- Raised a lot of money. - A lot of money.

1:09:23 > 1:09:27I think he done a great job. We stand behind him 100 per cent.

1:09:27 > 1:09:31You guys have really done the great job, that's something.

1:09:31 > 1:09:32I tell you what, I have courage financially

1:09:32 > 1:09:37but I don't have your kind of courage, that I can say, and neither does he, I can tell you that.

1:09:37 > 1:09:40So good luck. And let's hear it for these great people.

1:09:40 > 1:09:42These are great, great people.

1:09:42 > 1:09:45CHEERING AND APPLAUSE

1:10:03 > 1:10:07This season we raised over a million dollars for charity

1:10:07 > 1:10:13and I'm going to throw in another 250,000 for the winner's charity.

1:10:18 > 1:10:21I'm really proud of you two and everybody in the room.

1:10:21 > 1:10:24You've done an amazing job, there are no losers here,

1:10:24 > 1:10:26believe me, there are only winners.

1:10:28 > 1:10:32Let's get down to it. Trace, why should I pick you?

1:10:32 > 1:10:37Well, Mr Trump, nobody supports our military more than I do and I'm so thrilled that Piers has won all that

1:10:37 > 1:10:43money for the Intrepid Fallen Heroes Fund, I support him wholeheartedly, we all do.

1:10:43 > 1:10:46That's why last year the USO gave me their

1:10:46 > 1:10:52merit award which is the highest honour they can give a civilian, so that's great.

1:10:52 > 1:10:56In contrast to that, we know how serious the issues are that they face and we all feel for them,

1:10:56 > 1:11:00contrast that with the charity I'm here representing,

1:11:00 > 1:11:03the Food Allergy and Anaphylaxis Network,

1:11:03 > 1:11:07- not enough people understand the seriousness and severity... - I think they are both great.

1:11:07 > 1:11:12They are both wonderful but I'm here tonight representing 3 million fathers

1:11:12 > 1:11:15that live in fear every day when they send their children to school

1:11:15 > 1:11:19because they're afraid of they're going to be exposed to something and go into anaphylactic shock.

1:11:19 > 1:11:22I'm here representing those 3 million fathers,

1:11:22 > 1:11:25we want that money because we know what FAN will do with it,

1:11:25 > 1:11:27they will help save our children's lives.

1:11:27 > 1:11:31And nobody wants anything more than we want that.

1:11:31 > 1:11:34I think that's terrific.

1:11:36 > 1:11:38Piers, make your case.

1:11:38 > 1:11:41I don't want to rain on the parade here and I've heard all

1:11:41 > 1:11:43the eulogies to Trace and I agree, he is a good guy.

1:11:43 > 1:11:47If this was a good guy competition to find America's most likeable man,

1:11:47 > 1:11:49he would win immediately.

1:11:49 > 1:11:54But it is a business competition with a premium on raising money for charity.

1:11:54 > 1:11:57Do you think you're more capable than Trace?

1:11:57 > 1:12:01As you know, Mr Trump, business in the end comes down to the bottom line, to numbers.

1:12:01 > 1:12:04I won nine out of the 11 challenges you set me, more than anybody else.

1:12:04 > 1:12:08I raised over half a million dollars, more than every other contestant put together.

1:12:08 > 1:12:11I had, in your words, the biggest slaughter in the history

1:12:11 > 1:12:13of the Apprentice, in one episode.

1:12:13 > 1:12:16- It's true. - I also brought in the biggest and

1:12:16 > 1:12:18the most celebrities.

1:12:18 > 1:12:22So on every single business and charity fundraising checklist

1:12:22 > 1:12:23I killed everyone.

1:12:23 > 1:12:25That's all I have to say.

1:12:29 > 1:12:32- As to the respective merits of the charities...- But you were not loved.

1:12:32 > 1:12:37- Mr Trump, you're not loved. - Is that important to you? - No, it's not. You're not loved.

1:12:37 > 1:12:40Ivanka, let me ask you, what do you think? Any words?

1:12:40 > 1:12:44First of all, I have total respect for both of you and I think you both did a tremendous job.

1:12:44 > 1:12:48What I keep coming back to, Piers, is this would have been a very short

1:12:48 > 1:12:50board room had you had a better a bedside manner.

1:12:50 > 1:12:53You don't know about my bedside manner.

1:12:53 > 1:12:57Touche!

1:12:57 > 1:12:58But you lack...

1:12:58 > 1:13:02right here, that's a great example of the tact that you lack.

1:13:03 > 1:13:05It was funny.

1:13:05 > 1:13:08- The problem is... - Hang on a second, that was a gag.

1:13:08 > 1:13:11- Do you think I produced dummies? - I don't.

1:13:11 > 1:13:14- I think you're just distracted from what we're here for.- Let me explain

1:13:14 > 1:13:19to you where I came from on this - I've heard all this stuff, Trace is great, he is St Trace, right.

1:13:19 > 1:13:23I was like I was to win a game because if I won the game

1:13:23 > 1:13:26I raise money for that charity for those guys.

1:13:26 > 1:13:28They cannot in America right now...

1:13:28 > 1:13:32Do you think you would have raised less money though, had you been more polite?

1:13:32 > 1:13:35There cannot be a more important charity to work for.

1:13:35 > 1:13:38When these guys go to battle, they fight to the finish.

1:13:38 > 1:13:42- When I played this business game... - Do you think you charity is more important than Trace's charity?

1:13:42 > 1:13:43No, I would never say that.

1:13:43 > 1:13:50I just happen to think that right now I gave everything, every challenge and my motivation for it to raise

1:13:50 > 1:13:53large sums of money was to support these guys

1:13:53 > 1:13:55and give them a second chance.

1:13:55 > 1:14:00I'm absolutely standing by every single thing I did. I believe I have integrity.

1:14:00 > 1:14:02I don't like my integrity being called into question.

1:14:02 > 1:14:06Do you have a final statement?

1:14:06 > 1:14:09A decisive guy but I don't envy your opposition tonight because Trace is

1:14:09 > 1:14:12the most likeable guy perhaps I've met throughout all the Apprentices.

1:14:12 > 1:14:16At the same time, you cannot discount Piers' effectiveness.

1:14:16 > 1:14:20The one question I really have comes down to the use of the role of decks.

1:14:20 > 1:14:24You have an incredibly deep role of decks and you definitely have skills beyond that

1:14:24 > 1:14:29but could Trace ever match just the sheer numbers you were able to raise because of the lack of roller decks?

1:14:29 > 1:14:33Hang on. We have one minute left, you can't hang on.

1:14:33 > 1:14:36- Can I respond to that?- You can't.

1:14:36 > 1:14:38- OK.- Piers, you're a vicious guy,

1:14:38 > 1:14:43I've seen it, we can try and dispute it, you can try and dispute it.

1:14:43 > 1:14:47You're tough, smart, probably brilliant, I'm not sure.

1:14:47 > 1:14:51You're certainly not diplomatic but you did an amazing job and you

1:14:51 > 1:14:55beat the hell out of everybody and you won by far more than anybody.

1:14:55 > 1:14:59Trace, you ended up with a number one single, you ended up great,

1:14:59 > 1:15:01you have an amazing family,

1:15:01 > 1:15:08beautiful children, you really are a special guy, a special human being, a beautiful guy.

1:15:08 > 1:15:10I'll always love you.

1:15:10 > 1:15:13But for tonight, Piers, you're the Celebrity Apprentice.

1:15:13 > 1:15:17APPLAUSE AND CHEERING

1:15:39 > 1:15:40It's been a really great season.

1:15:40 > 1:15:45We'll see you next year, we're going to be around for a long time!

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