0:00:03 > 0:00:05This season on The Celebrity Apprentice...
0:00:05 > 0:00:10I've issued a challenge to 14 of the world's most successful celebrities
0:00:10 > 0:00:13to prove that they have what it takes
0:00:13 > 0:00:16to make it big in my world.
0:00:17 > 0:00:2114 celebrities, 14 egos, and more drama
0:00:21 > 0:00:22than even they can handle.
0:00:24 > 0:00:28- Gone are their agents... - Where is the producer? - Gone are their assistants...
0:00:28 > 0:00:31- Oh, don't tell me that. - Step right up, ladies and gentlemen!
0:00:31 > 0:00:35This time, the battle is to raise money for their favourite charities.
0:00:35 > 0:00:39- I present this cheque to you. - Are you kidding, 50,000?
0:00:39 > 0:00:41Oh, my gosh!
0:00:41 > 0:00:45For their first task, the celebrities were split between men and women...
0:00:45 > 0:00:48You're going to be selling hot dogs.
0:00:48 > 0:00:52..and use their celebrity Rolodexes to bring out the big dogs.
0:00:52 > 0:00:54- 5,000 for a water! - THEY SCREAM
0:00:54 > 0:00:58This man is giving us 10,000 in cash, ladies and gentlemen!
0:00:58 > 0:01:04- But when the results came in... - You raised a total of 52,286.
0:01:04 > 0:01:06..the men handed the women an embarrassing loss.
0:01:06 > 0:01:10- That's a drubbing.- ..and Stephen's charity reaped the rewards.
0:01:10 > 0:01:15The 69,324 is all going to go to your charity.
0:01:16 > 0:01:19After a stunning defeat, Omarosa attacked Carol.
0:01:19 > 0:01:21Now you're cowering from the fact that...
0:01:21 > 0:01:24I'm not cowering at all, don't you ever even say that to me.
0:01:24 > 0:01:28But Mr Trump was disappointed at Playboy Playmate Tiffany.
0:01:28 > 0:01:32You didn't call Hugh Hefner. Forget about saving it for later, there is no later.
0:01:32 > 0:01:35Tiffany, you're fired.
0:01:42 > 0:01:46- We've got to make a pact before we go in there - we leave it in the boardroom.- Absolutely.
0:01:46 > 0:01:48- Deal?- Yeah, absolutely.
0:01:52 > 0:01:55Hello! I'm back!
0:01:55 > 0:01:57OMAROSA LAUGHS
0:01:57 > 0:02:00- Is Tiffany OK?- She was very sweet.
0:02:00 > 0:02:04I think, in the end, what got her was that she held out
0:02:04 > 0:02:07- with some of her contacts. - Did you guys get really mean?
0:02:07 > 0:02:09We already made a pact to leave it in the boardroom.
0:02:09 > 0:02:11We left it in the boardroom.
0:02:11 > 0:02:16- You left it in the boardroom? I don't think so.- No, absolutely.
0:02:16 > 0:02:18- Oh, Piers.- Oh, Omarosa.
0:02:18 > 0:02:20Keep drinking.
0:02:20 > 0:02:22- Tuck your shirt in.- Hey...
0:02:22 > 0:02:26Omarosa... Omarosa, don't be personal, all right?
0:02:26 > 0:02:29- You made it personal. - We hammered you today.
0:02:29 > 0:02:32We beat you into the ground.
0:02:33 > 0:02:37Omarosa, the gobby, self-confident creature we saw
0:02:37 > 0:02:43in the first series of Apprentice, has been turned into a mutant.
0:02:43 > 0:02:47Your breath, the alcohol coming from your breath is embarrassing.
0:02:47 > 0:02:48Two glasses of wine, dearie.
0:02:48 > 0:02:51I'm not going to argue with an alcoholic.
0:02:51 > 0:02:53Oh, shut up, Omarosa, go to bed.
0:02:53 > 0:02:56I actually feel quite sorry for Omarosa. She's now mixing it
0:02:56 > 0:02:59with the big boys, and it ain't going to be pretty.
0:02:59 > 0:03:01Embarrassing.
0:03:10 > 0:03:13# Money, money, money, money
0:03:14 > 0:03:15# Money
0:03:15 > 0:03:18# Money, money, money, money
0:03:19 > 0:03:21# Money
0:03:21 > 0:03:24# Some people got to have it
0:03:24 > 0:03:25# Hey, hey
0:03:25 > 0:03:28# Some people really need it
0:03:28 > 0:03:30# Hey, listen to me, y'all
0:03:30 > 0:03:33# Do things, do things, do things
0:03:33 > 0:03:34# Bad things with it
0:03:37 > 0:03:40# Dollar bills, y'all, come on
0:03:40 > 0:03:41# That mean
0:03:41 > 0:03:43# Oh, mean
0:03:43 > 0:03:46# Mean green
0:03:46 > 0:03:48# Almighty dollar
0:03:48 > 0:03:51# Don't you know that money
0:03:52 > 0:03:56# Give me a nickel, brother Can you spare a dime?
0:03:57 > 0:04:01# Money can drive some people out of their minds
0:04:03 > 0:04:04# For the love of money
0:04:04 > 0:04:07# No good, no good, money
0:04:07 > 0:04:10# Money, money, money, money
0:04:10 > 0:04:12# Money. #
0:04:22 > 0:04:24How are you? Welcome.
0:04:24 > 0:04:26- Cissy. Come around here, girls.- OK.
0:04:26 > 0:04:29'After the first task, I was project manager.
0:04:29 > 0:04:33'The funds raised were going to be given to the Carol Baldwin Breast Cancer Research Fund.'
0:04:33 > 0:04:37For me, this cause is for my mother, she's a breast-cancer survivor.
0:04:37 > 0:04:40'She's a very, very loving, caring woman.'
0:04:40 > 0:04:44On behalf of Celebrity Apprentice...
0:04:44 > 0:04:47..I present this cheque to you.
0:04:52 > 0:04:56Oh. Oh, my gosh!
0:04:56 > 0:04:5969,000...
0:04:59 > 0:05:00Oh, that is so wonderful.
0:05:00 > 0:05:03- Isn't that something? - Oh, that's something.
0:05:03 > 0:05:04Isn't that great?
0:05:06 > 0:05:08'I'm here to do my very best'
0:05:08 > 0:05:12to raise funds and create more awareness to fight and battle breast cancer.
0:05:12 > 0:05:14Oh, thank you so much.
0:05:14 > 0:05:16I want to tell the Donald. I want to thank him.
0:05:16 > 0:05:22You will. 'She loves what she does and I'm grateful to have an opportunity to support her in that.'
0:05:22 > 0:05:25The goal is to ultimately find a cure, and I believe that's possible.
0:05:25 > 0:05:28- I love you guys. God bless. - Thank you.
0:05:45 > 0:05:47- Good morning.- Morning.
0:05:49 > 0:05:53On my right is Terry Lundgren. He's the head of Macy's.
0:05:53 > 0:05:56When it comes to marketing, nobody knows it better.
0:05:56 > 0:05:58Now, who loves animals?
0:05:59 > 0:06:02Tito, no kidding?
0:06:02 > 0:06:04Lennox... What do you like, pit bulls or what?
0:06:06 > 0:06:08- Cats.- Cats, all right.
0:06:08 > 0:06:11February is Pet Adoption Month.
0:06:11 > 0:06:16Four million dogs are put into animal shelters every year.
0:06:16 > 0:06:20Of the four million, only two million find a home.
0:06:20 > 0:06:24Now, over here is Rob Leibowitz.
0:06:24 > 0:06:28- He's with Pedigree - wonderful company.- Thank you, Mr Trump.
0:06:28 > 0:06:34It's because of the four million dogs in shelters that we created the Pedigree Adoption Drive.
0:06:34 > 0:06:39Your task is to create a 30-second TV ad for the Pedigree Adoption Drive,
0:06:39 > 0:06:43and we'll judge you on message, originality, and creativity.
0:06:45 > 0:06:50Rob is going to make the choice, but Terry, Ivanka and myself will be looking over his shoulder.
0:06:50 > 0:06:53Now, we're going to do something a little different.
0:06:53 > 0:06:58I'm going to ask you to choose your project manager right now.
0:07:01 > 0:07:03Real quick, guys, can we just huddle up?
0:07:03 > 0:07:07Empresario, who is your project manager?
0:07:07 > 0:07:09- I'm the project manager, sir. - Oh, very good.
0:07:09 > 0:07:11Lots of luck.
0:07:11 > 0:07:12Thank you.
0:07:12 > 0:07:15As a TV producer, I'm the queen of the Latino market.
0:07:15 > 0:07:17I know that my style can win.
0:07:17 > 0:07:20Hydra, who's your project manager?
0:07:20 > 0:07:23- Gene Simmons. - That's a very logical choice.
0:07:23 > 0:07:26- Oh, no!- He's a good marketer.
0:07:26 > 0:07:28He's a real character, this one, I'll tell you.
0:07:28 > 0:07:31He likes the women, though, don't you, Gene, huh?
0:07:31 > 0:07:34- Are you hitting on your opponents, Gene?- Of course, it's my job.
0:07:34 > 0:07:36That's your life! Forget about your job.
0:07:36 > 0:07:41'My greatest strength as a project manager is, I see the big picture,'
0:07:41 > 0:07:43I'm ruthless.
0:07:43 > 0:07:46I'll fire anybody - I'll fire Donald Trump.
0:07:46 > 0:07:52Due to the fact that we're not playing for money, the project manager of the winning team
0:07:52 > 0:07:56is going to be given 20,000 for his or her favorite charity.
0:07:56 > 0:07:58OK?
0:07:58 > 0:08:01Good luck. Thank you.
0:08:01 > 0:08:03Thank you, Mr Trump.
0:08:18 > 0:08:21Can everybody stand up?
0:08:21 > 0:08:24Can everybody just take big breaths, big, deep breaths in...
0:08:25 > 0:08:31..and just imagine white light coming through all of you and white light coming out.
0:08:31 > 0:08:34'Everybody's got their own style.'
0:08:34 > 0:08:37Sometimes you're asked to take off your shoes, and everybody,
0:08:37 > 0:08:39you know, touch the ground.
0:08:39 > 0:08:42I live in Los Angeles, so you can imagine how some meetings start.
0:08:42 > 0:08:44Everybody hold hands.
0:08:44 > 0:08:48We're getting ready to do something really great for animals.
0:08:51 > 0:08:56If Nely wants to stretch and yawn and kumbaya and meditate in the middle of a task, what can I say?
0:08:56 > 0:08:58That's how she likes to lead.
0:08:58 > 0:09:00I'm just really not into that existential bull BLEEP.
0:09:00 > 0:09:03Thank you for seeing us so quickly.
0:09:03 > 0:09:08First of all, we'd love to know what's the whole gist of what you're looking for...
0:09:08 > 0:09:10We had a chance to meet with the client
0:09:10 > 0:09:13to see what the client want for us to do.
0:09:13 > 0:09:17What's really important is that you get in - when you buy Pedigree,
0:09:17 > 0:09:21we make a donation to help dogs find loving homes.
0:09:21 > 0:09:24Have you ever incorporated celebrities in your spots?
0:09:24 > 0:09:27If you want to include celebrity in it, then that's great.
0:09:27 > 0:09:33But what we really need are stories about dogs done in emotional, compelling ways
0:09:33 > 0:09:35to get people to want to act.
0:09:35 > 0:09:36'We sat with the client'
0:09:36 > 0:09:38for a good half an hour, 45 minutes.
0:09:38 > 0:09:41OK, I think we got it.
0:09:41 > 0:09:44We so appreciate your time. 'And I think that was a really great idea.'
0:09:52 > 0:09:56If we can get a finished 30-second commercial that's all done here,
0:09:56 > 0:09:59you'll have enough time to show a dog,
0:09:59 > 0:10:01to close in on a face, and very little else.
0:10:01 > 0:10:0330 seconds is like nothing.
0:10:03 > 0:10:07I made an executive decision - we're immediately going to the studio.
0:10:07 > 0:10:12The war room is the battlefield. 'I didn't want to waste time meeting a Pedigree official.'
0:10:12 > 0:10:17I had to optimise every single second we had.
0:10:17 > 0:10:19We need to understand
0:10:19 > 0:10:24what the commercial is before we know how to move forward.
0:10:24 > 0:10:28I agree. 'The most important aspect of the challenge
0:10:28 > 0:10:31'was to decide the concept for the film,'
0:10:31 > 0:10:36because, in the end, the winner was going to be the team that came up with the best commercial.
0:10:36 > 0:10:39Here's what I'd like to do - three celebrities,
0:10:39 > 0:10:41boom, boom, boom, dog, dog, dog.
0:10:43 > 0:10:46We have this dog - lonely, abandoned, needs a home.
0:10:46 > 0:10:51And at the end, it finds a home in the arms of a naked Lennox Lewis.
0:10:53 > 0:10:57Here's what I'm thinking, now, see. You start out, he's holding the dog.
0:10:57 > 0:11:00- He's got on silk gloves. You don't know who this is.- Hold on!
0:11:00 > 0:11:02And you're going to pull back so slowly...
0:11:02 > 0:11:04Here's my vision...
0:11:04 > 0:11:07It's going to be a 30-second continuous shot.
0:11:07 > 0:11:09I don't buy that visual, but I don't want this to turn...
0:11:09 > 0:11:12You don't buy that visual?! May...
0:11:12 > 0:11:15May I speak?
0:11:15 > 0:11:18- Because I've worked in film for 20 years.- Have you?- Yeah.
0:11:18 > 0:11:21So I believe the commercial is -
0:11:21 > 0:11:27international championship superstar Lennox Lewis loves animals.
0:11:27 > 0:11:31- If we film him holding a puppy, that's heartstrings.- I like that.
0:11:31 > 0:11:36'For me, celebrity is a currency, so however I can use that - selling'
0:11:36 > 0:11:40hot dogs, whatever - I believe that you should maximise that potential.
0:11:40 > 0:11:44Just really quickly, guys, I need to know from the project manager,
0:11:44 > 0:11:48- who is directing the commercial? - Erm, it looks to be you.
0:11:48 > 0:11:51- Is that agreed?- Yes.- OK.
0:11:51 > 0:11:55I said, "If you make me director, then I'm just going to go... and get it going."
0:11:55 > 0:11:58'This isn't rocket science.'
0:11:58 > 0:12:03Once we have the 30-second done, we can start mapping out a view.
0:12:04 > 0:12:07- Well, hello.- Hello. - Ah, hello.
0:12:07 > 0:12:13- Project manager.- Are we hiring you to be our spokeswoman for...?
0:12:13 > 0:12:17- Not this one.- I see.- Yeah.- Should we be sharing something with you?
0:12:17 > 0:12:19Do you have a concept yet?
0:12:21 > 0:12:24Let me finish the thought. She'll wait.
0:12:24 > 0:12:26Can we tell Ivanka the concept, because she's keen to know?
0:12:26 > 0:12:32Lennox is a world heavyweight champion superstar. He's also an unlikely guy
0:12:32 > 0:12:35to use in a commercial like this, so there's a surprise factor.
0:12:35 > 0:12:40- Just a second, no side conversations. Piers...- OK.
0:12:40 > 0:12:45We're using a lot of time. Listen, we think it's terrific you're here, but we've got work to do.
0:12:45 > 0:12:50What wasn't smart was Gene Simmons to say I'll wait when I asked a question.
0:12:50 > 0:12:55Being the female of the species yourself does not mean that you
0:12:55 > 0:12:59are going to be talking to your sisters about what we talked about?
0:12:59 > 0:13:01To the women, because I'm a woman?
0:13:01 > 0:13:05- Yes.- No, I have no interest in doing that. 'That was not so smart.'
0:13:05 > 0:13:11I think that was probably not a strategically intelligent thing to do, as I found it rather rude.
0:13:19 > 0:13:24Take your fingers, Lennox, and kind of pet right between her eyes.
0:13:26 > 0:13:28All right, hold on, Gene. Gene, Gene, Gene!
0:13:30 > 0:13:34'The goal for us in this week's task was to create
0:13:34 > 0:13:36'a 30-second community service ad'
0:13:36 > 0:13:40within an extremely tight time constraint.
0:13:44 > 0:13:48Good girl! All right, cut. We got it. That's great, that's great.
0:13:48 > 0:13:53Is there an option to take Lennox to the shelter, photograph a dog,
0:13:53 > 0:13:56- where Lennox goes into the cage, takes it out...?- No.
0:13:56 > 0:13:58- No?- No.
0:13:58 > 0:14:00Gene and Stephen were the producer and director,
0:14:00 > 0:14:04they made it clear to all of us they wanted to do everything on their own.
0:14:04 > 0:14:07I need to go outside with Lennox Lewis right away. B cameras ready?
0:14:07 > 0:14:10I need the leash for the dog and Lennox.
0:14:10 > 0:14:11'Our director wanted a scene'
0:14:11 > 0:14:16- of Lennox walking the dog happily down the street. - Ready - roll the camera!
0:14:19 > 0:14:23- Action!- 'When we went out on the street, traffic stopped.'
0:14:23 > 0:14:27I need everybody out of my shot right now. Back up, guys.
0:14:27 > 0:14:29Cars started to honk.
0:14:29 > 0:14:32- HORNS BLARE - All right, here we go!
0:14:32 > 0:14:34OK, closing it up. Come on...
0:14:35 > 0:14:41It was Vinny on one end and myself on the other, trying to hold back the public.
0:14:41 > 0:14:43Your guys are killing me.
0:14:43 > 0:14:49- It was a bit naive to think that we could get a scene going on location. - Lennox, go.
0:14:49 > 0:14:51Come on, Vinny.
0:14:51 > 0:14:56As the producer, I made the smart decision - stay inside the studio.
0:14:56 > 0:15:00You can control noise. As soon as you leave there, you don't have any controls.
0:15:00 > 0:15:02Here's my suggestion.
0:15:02 > 0:15:06Go upstairs together and make an overview of the different shots.
0:15:06 > 0:15:10For whatever reason, Gene said, "Get out of here now," without any explanation.
0:15:10 > 0:15:16I don't mean to be a jerk, but I really think that it's going to come back and bite him on his backside.
0:15:16 > 0:15:18I'm ready, we're ready.
0:15:18 > 0:15:22You guys, shoot, shoot. It's so good, just shoot it!
0:15:23 > 0:15:26Nely, do you need help with that?
0:15:26 > 0:15:30I got it. 'I know what I need to do to keep from being fired.'
0:15:30 > 0:15:34It was very strategic on my behalf not to get involved in the creative.
0:15:34 > 0:15:36That's it, move on, we've got it.
0:15:36 > 0:15:41When we got to the studio and we started taping, clearly, I took over.
0:15:41 > 0:15:43- That's great. - That's beautiful, perfect.
0:15:44 > 0:15:47Are you shooting? Because it's fabulous.
0:15:47 > 0:15:50I'm very comfortable in that space. I've been doing that many years.
0:15:50 > 0:15:54And unless Gene Simmons pulls some rabbit out of the hat, we should win.
0:15:54 > 0:15:56Put her on your lap.
0:15:56 > 0:15:59Kiss him a little bit. OK, that's...
0:15:59 > 0:16:02We don't have to tongue-kiss the dog! That's a bit much.
0:16:02 > 0:16:07Most people look at dogs in shelters and go, "I don't want to take that dog home."
0:16:07 > 0:16:10So I wanted to show that those dogs were fabulous dogs that
0:16:10 > 0:16:12circumstantially were brought to this place.
0:16:14 > 0:16:18OK, Nadia, I definitely am going to need a medium and a small cage.
0:16:20 > 0:16:23OK, that's more important than the music.
0:16:23 > 0:16:24Music, we could do at six o'clock.
0:16:24 > 0:16:28'Nadia was not used to working for anybody. Whatever I would tell her to do, she did,'
0:16:28 > 0:16:32but she didn't execute any of the things I told her to do very well.
0:16:32 > 0:16:36I just want to feed these people. Is the food not here? They all told me they don't know about the food.
0:16:36 > 0:16:41'I was supposed to order the food for the actors and the crew'
0:16:41 > 0:16:43and to be sure that everybody on the set was happy.
0:16:43 > 0:16:45Just be there, supporting the team.
0:16:48 > 0:16:50Because we need to feed the crew. OK.
0:16:50 > 0:16:55In the real world, if I felt that Nadia wasn't good, I'd be like, "You've got to go."
0:16:57 > 0:17:00I want to hear colour in your voice, but the whole tone
0:17:00 > 0:17:03of the commercial is, like, sad. You know what I'm saying?
0:17:03 > 0:17:08'Nely has asked me to sort of assist her in the writing, the directing,
0:17:08 > 0:17:12the producing, and I'm going to be helping her with the actors.'
0:17:12 > 0:17:13I'm Max, I...
0:17:13 > 0:17:17No, don't act, don't act. You had it when we were here before, yeah.
0:17:17 > 0:17:19'They did not sound right at all,'
0:17:19 > 0:17:22so I knew that I was going to really have to work.
0:17:22 > 0:17:25I was a beauty queen in my day, but as I got...
0:17:25 > 0:17:27No - in my day, I was a beauty queen.
0:17:27 > 0:17:29I was a beauty queen in my day.
0:17:29 > 0:17:32I don't want to hear acting or, like, singsong.
0:17:32 > 0:17:35I just want to hear it just really simple.
0:17:35 > 0:17:38'I had really no time to finesse their performances,'
0:17:38 > 0:17:43but hopefully, we'll be able to figure out some way to make it work.
0:17:55 > 0:18:00Let's record, Trace. Everyone needs a champ in their life - someone that loves them and cares for them.
0:18:00 > 0:18:04- Take a beat after "dogs"... - ..find a loving home.
0:18:04 > 0:18:08- OK.- Stephen decided that Trace was invariably going to be our voice.
0:18:08 > 0:18:14Sadly, there are two million homeless dogs in America waiting to be adopted.
0:18:14 > 0:18:17As soon as I heard Trace's voice, it sounded
0:18:17 > 0:18:18like the voice of God.
0:18:18 > 0:18:21Sadly, there are two million... That's great stuff.
0:18:21 > 0:18:23OK, that's my favourite, too.
0:18:23 > 0:18:26You're out of here - let me say goodbye to the guys.
0:18:26 > 0:18:32- Gene, will we get to see the finished product before everybody else sees it?- That's a mistake.
0:18:32 > 0:18:35'When we hit the editing room,'
0:18:35 > 0:18:40the entire team was asked to leave, go home, relax, watch cartoons,
0:18:40 > 0:18:43'and Stephen and I are going to stay there and put this thing together.'
0:18:43 > 0:18:45Before we disperse,
0:18:45 > 0:18:50could we just go through how you guys now visualise the commercial?
0:18:51 > 0:18:55- Probably not a good idea. - 'Gene and Stephen sent us home.'
0:18:55 > 0:18:57I'm always wary when that happens,
0:18:57 > 0:19:00because if things don't go brilliantly, they can turn round
0:19:00 > 0:19:04and say, "Well, we were deserted by the other five."
0:19:14 > 0:19:18OK, so, let's start with that. 'When we got in the editing room,
0:19:18 > 0:19:20'you know, we had very limited time.'
0:19:20 > 0:19:22So, with all of that, you've got to push your brain
0:19:22 > 0:19:26- to channel something fabulous. - Don't we have an alternative dog?
0:19:26 > 0:19:30Because of the foam, I'm just saying, does he look appealing to...?
0:19:30 > 0:19:32You don't like it because he's slobbering?
0:19:32 > 0:19:35- I don't know that much about Saint Bernards, they just...- They drool.
0:19:35 > 0:19:38'When Nely did the close shots of the dog,'
0:19:38 > 0:19:40doesn't look very good in a commercial.
0:19:40 > 0:19:44- It's Beethoven, everyone loves him.- I don't know why you guys don't like it.
0:19:44 > 0:19:49You don't have time to whine or complain or whatever, you just have to make something happen.
0:19:49 > 0:19:54Max, Lady, and Sam are all good dogs, and one of them may be right for you...
0:19:54 > 0:19:56OK, so, grab that piece.
0:19:56 > 0:20:00'Originally, we set up the commercial to be three different dog stories'
0:20:00 > 0:20:02and you see them get adopted
0:20:02 > 0:20:05and then I come on and say, you know, "Dogs rule."
0:20:05 > 0:20:08I'm Marilu Henner. Adopt a dog today.
0:20:08 > 0:20:11Everything's too big. Yeah, it's too big.
0:20:11 > 0:20:16But what happened was the tones of the two pieces were so different that it was kind of jarring.
0:20:16 > 0:20:20I can do it as a voice-over, even if you never see me.
0:20:20 > 0:20:23- Yeah, that's what we're going to do at the end.- What time is it?
0:20:23 > 0:20:2510 o'clock. We have two hours left.
0:20:29 > 0:20:32- Yeah, absolutely. I think that's brilliant.- Hi.
0:20:32 > 0:20:33Hi. How are you doing?
0:20:33 > 0:20:36- I'm doing great. How are y'all doing?- Good.
0:20:36 > 0:20:40- Good to see you.- Nice to see you, too. So, how's it going? - We're very pleased.
0:20:40 > 0:20:44What was the most important thing you think the client was looking for?
0:20:44 > 0:20:45The client wanted three things -
0:20:45 > 0:20:49very strong messaging, he wanted it to be creative and original,
0:20:49 > 0:20:52and he wanted an authenticity and a realness to it.
0:20:52 > 0:20:56We decided to take a very emotional approach to the storytelling.
0:21:01 > 0:21:05I want to hear the last takes of Trace's voice-over.
0:21:05 > 0:21:08'A hero they can look up to. Someone that will protect...'
0:21:08 > 0:21:10Start again.
0:21:12 > 0:21:14They're both terrific. You're good.
0:21:14 > 0:21:16I have been...
0:21:16 > 0:21:17given a gift.
0:21:21 > 0:21:23Time check.
0:21:23 > 0:21:25- One hour.- We're good, we're good.
0:21:26 > 0:21:31After we went back to the hotel room, I started getting a little worried.
0:21:31 > 0:21:36This is a teamwork thing, and I think all of us should have an idea of what's going to be shown
0:21:36 > 0:21:38because if we lose, one of us is going home.
0:21:41 > 0:21:44- From the beginning of the commercial...- 'I walked in.
0:21:44 > 0:21:48'Gene didn't know I was coming. Stephen didn't know I was coming.
0:21:48 > 0:21:52'Seeing the expression on Gene and on Stephen's face,'
0:21:52 > 0:21:54- well, they were surprised.- OK, stop.
0:21:54 > 0:21:56- I got a call... I got a call... - We have 40 minutes.
0:21:56 > 0:21:58You understand this, correct?
0:21:58 > 0:22:02Don't distract us, or we won't make it on time. You have to step out and let us finish.
0:22:02 > 0:22:06- I sat back and let you guys do it, but he's been the Project Manager... - We're wasting time.- Then let's see.
0:22:06 > 0:22:08'I wasn't worried when the other members showed up.'
0:22:08 > 0:22:12If I'm the director, then I'm the guy that everybody's working for.
0:22:12 > 0:22:17So I said, "Guys, this is the agreement. We're going to screw up if we don't stick by that."
0:22:17 > 0:22:21We can't have this kind of committee. We got 40 minutes to finish this.
0:22:21 > 0:22:22You must let us finish.
0:22:22 > 0:22:27'I'm very serious about this cos this is about my charity and I want to try to win.
0:22:27 > 0:22:30'I want to make sure that we stay solid throughout'
0:22:30 > 0:22:32and I felt like we were kind of being left in the dark.
0:22:32 > 0:22:37Under normal circumstances, let me tell you something. I'd say, "Get the BLEEP out of here."
0:22:37 > 0:22:39- They left. - It's completely uncalled for.
0:22:39 > 0:22:42I don't want to go home because of something that was wrong.
0:22:42 > 0:22:45I run a multi-billion dollar company. We do commercials.
0:22:45 > 0:22:47We do exactly the same stuff.
0:22:47 > 0:22:50Let's be honest here - we came down here because we thought there was a problem.
0:22:50 > 0:22:53I couldn't sleep. I wouldn't be able to sleep all night.
0:22:53 > 0:22:55I'm not going to leave my life in their hands.
0:22:55 > 0:22:59I'm a businessman and my business model is making sure everything's right.
0:22:59 > 0:23:02I don't trust Gene. I don't trust Stephen.
0:23:02 > 0:23:04I had enough.
0:23:26 > 0:23:27Good morning, gentlemen.
0:23:27 > 0:23:30Good morning. I'm looking forward to seeing what you have.
0:23:30 > 0:23:34We're so ready, Rob. I mean, we really listened to you yesterday.
0:23:34 > 0:23:38We decided to create my true dog story.
0:23:38 > 0:23:41Our big push is multi-platform.
0:23:41 > 0:23:45The number one place we thought we could get connectivity for you is on the web.
0:23:48 > 0:23:50We can create ads. We also just...
0:23:50 > 0:23:52We threw in a radio spot.
0:23:52 > 0:23:55I want to see the commercial!
0:23:55 > 0:23:58OK? Let's go. Let's see the commercial.
0:23:59 > 0:24:04I'm Max. I used to live in a beautiful house, but my family moved away.
0:24:04 > 0:24:06'We really killed ourselves coming up with a concept,'
0:24:06 > 0:24:09writing a great piece of work, editing it well.
0:24:09 > 0:24:12'We worked like dogs. We did a great job.'
0:24:12 > 0:24:14'Love a good dog.'
0:24:16 > 0:24:18I love it. I love it! THEY LAUGH
0:24:18 > 0:24:22- Really good job. Thank you very much.- Thank you.
0:24:22 > 0:24:25I think we're going to beat the guys because we went after heart,
0:24:25 > 0:24:29- and women are usually better at that than men.- Good morning.
0:24:29 > 0:24:31- Good morning.- Glad to see you.
0:24:34 > 0:24:37We didn't spend a lot of time together yesterday, so what we're about to see
0:24:37 > 0:24:39is kind of a bit foreign to me.
0:24:39 > 0:24:43Concerned that you might have missed the mark because we didn't have a chance to talk that much.
0:24:43 > 0:24:48I decided to forgo this location completely.
0:24:48 > 0:24:52If you go to Sun Tzu, "The Art of War"...
0:24:52 > 0:24:56- SunZi.- Well, I was doing the Mandarin version, but thank you.
0:24:56 > 0:24:59It's embarrassing when he does that little cock up with the "Z.
0:24:59 > 0:25:03- Thank you for correcting him. - Please, it was nothing.
0:25:03 > 0:25:09What he correctly identifies in his "Art of War" is battlefield is where the war room is.
0:25:09 > 0:25:10It's not in a boardroom.
0:25:10 > 0:25:12But Rob was not happy.
0:25:12 > 0:25:15I had to make a decision and I stand by our product.
0:25:15 > 0:25:20With all due respect, we would rather do less of our talking
0:25:20 > 0:25:25and be judged by what it is that's up on that screen, respectfully.
0:25:31 > 0:25:33'Everyone needs a champ in their life.
0:25:33 > 0:25:36'Someone that loves them and cares for them.'
0:25:36 > 0:25:39'When I saw the commercial, I was surprised.'
0:25:39 > 0:25:43I went from being kind of a frown face to a smile.
0:25:43 > 0:25:47I felt a lot better. And I really felt that they did their job.
0:25:47 > 0:25:50'It takes a big heart to be a champion.'
0:25:50 > 0:25:51You look good there, Lennox.
0:25:51 > 0:25:54- Thank you.- Very good. OK. Thanks, fellas. See you later.
0:25:54 > 0:25:56Thank you.
0:26:00 > 0:26:03They both did really well, but one was fantastic.
0:26:03 > 0:26:06So, you really liked them both, but you loved one.
0:26:06 > 0:26:13So much so that we'll run one of these spots in the Westminster Kennel Club Dog Show in early 2008.
0:26:13 > 0:26:16- On network television?- On network television.- Wow. That's big.
0:26:18 > 0:26:19I really think they liked it.
0:26:33 > 0:26:36If we lose, and I don't think there's a chance of that,
0:26:36 > 0:26:41it was the right decision to forgo the war room, shaking hands. We had a job to do.
0:27:12 > 0:27:18Rob from Pedigree thought both teams did a really good job,
0:27:18 > 0:27:21but I have to say he felt somewhat slighted
0:27:21 > 0:27:24by the fact that you guys didn't go over and really talk to him.
0:27:24 > 0:27:28He had also said that he thought that Gene was a little bit abrasive.
0:27:28 > 0:27:33I have to say, just sitting here, I felt you were as well. I came to observe you.
0:27:33 > 0:27:36I asked about the content of the commercial,
0:27:36 > 0:27:38to which you said to Stephen, "She'll wait."
0:27:38 > 0:27:41You asked me also when I was leaving if I was going to go
0:27:41 > 0:27:44and tell the female because of some sort of sisterhood bond
0:27:44 > 0:27:49- what you had been doing and what your general strategy was. - Who said that to you, Gene?
0:27:49 > 0:27:52Gene, did you insult my daughter? Huh?
0:27:52 > 0:27:56- What did I say to you?- Nobody insults my daughter!- You said, "She'd wait."
0:27:56 > 0:28:01Omarosa, what do you think of Gene's disrespect for Ivanka?
0:28:01 > 0:28:05- It wasn't just the disrespect. He questioned your integrity.- Nice(!)
0:28:05 > 0:28:08And that, to me, is the most offensive part of what he did.
0:28:08 > 0:28:11It was just unnecessary. You could have almost said nothing.
0:28:11 > 0:28:13You're absolutely right, so I sincerely apologise...
0:28:13 > 0:28:16- I appreciate that.- ..for any shortsightedness I may have had.
0:28:21 > 0:28:26If you don't mind, I'd like to take another run. I want to see each ad. Empresario first.
0:28:28 > 0:28:31I'm Max. I used to live in a beautiful house, but my family moved away.
0:28:31 > 0:28:36Now I'm here. I'm a good dog. Why'd they leave me here?
0:28:36 > 0:28:41They call me Lady. I was a beauty queen, but as I got older, I got heavier.
0:28:41 > 0:28:43I'm a good dog. If I were thinner, would someone love me?
0:28:43 > 0:28:47Sam's my name. My homelife was happy until the baby started sneezing.
0:28:47 > 0:28:50- I hope there's another family that wants me.- I'm a good dog.
0:28:50 > 0:28:56When you buy Pedigree Food, we make a donation to help good dogs find loving homes.
0:28:56 > 0:28:57Love a good dog.
0:29:01 > 0:29:05- Gene, what did you think? Better than yours?- Absolutely not.
0:29:05 > 0:29:08Do you believe yours is better? Do you really believe that?
0:29:08 > 0:29:12- We're convinced of it.- Let me just see the Hydra ad, please.
0:29:16 > 0:29:18Everyone needs a champ in their life.
0:29:18 > 0:29:22Someone that loves them and cares for them.
0:29:23 > 0:29:28Sadly, there are two million homeless dogs in America waiting to be adopted.
0:29:28 > 0:29:30When you buy Pedigree,
0:29:30 > 0:29:34we make a donation to help dogs find a loving home.
0:29:34 > 0:29:38It takes a big heart to be a champion.
0:29:38 > 0:29:40Have you got one?
0:29:43 > 0:29:45Nely, what did you think?
0:29:45 > 0:29:49Very good, very professional, but, hands down, we won.
0:29:49 > 0:29:51Omarosa, you were laughing.
0:29:51 > 0:29:54I thought it was just hilarious because he's such a big, tough guy
0:29:54 > 0:29:56and to see him cuddling with this little dog...
0:29:56 > 0:30:00The kind of reaction Omarosa just gave us, that's what we wanted.
0:30:00 > 0:30:04- Because I think you're hot. That's...yeah, but you're married! - She does like you.
0:30:04 > 0:30:08- She does like you a lot. - Like a brother, like a brother.
0:30:08 > 0:30:12And he's a big star. Why didn't you use your star power?
0:30:12 > 0:30:16- You have stars here. Why didn't you use your star power? - Marilu's face is very familiar,
0:30:16 > 0:30:19and I think putting her face in front of the ad would bring that last connection.
0:30:19 > 0:30:22Well, we did use Marilu's voice.
0:30:22 > 0:30:27- There's plenty of commercials with the voice of a celebrity.- But nobody really knows Marilu's voice.
0:30:27 > 0:30:30I'm really sticking by what we did.
0:30:30 > 0:30:32- I think it's really good work. - Having said that, Lennox,
0:30:32 > 0:30:35I know who you are, but not everybody knows, particularly women,
0:30:35 > 0:30:39and so I think it could have been enhanced by a little caption there -
0:30:39 > 0:30:42"Lennox Lewis, heavyweight champion of the world."
0:30:42 > 0:30:46I've walked down a few streets of New York with Lennox Lewis.
0:30:46 > 0:30:48- Everybody knows who he is. - You're wrong about that.
0:30:51 > 0:30:54Let's get down to decision time.
0:30:54 > 0:30:58The executives of Pedigree felt that both teams really worked hard,
0:30:58 > 0:31:03but they really loved the ad from one team.
0:31:03 > 0:31:04And the ad they loved...
0:31:08 > 0:31:10..is Hydra.
0:31:11 > 0:31:13They thought it was terrific.
0:31:13 > 0:31:17Pedigree felt that Hydra did the better ad.
0:31:17 > 0:31:21- I disagree with them.- Nely, it doesn't matter.- No, you're right.
0:31:21 > 0:31:24It wasn't my decision, but I agree with it. I agree with it.
0:31:24 > 0:31:26I thought they really did a great job.
0:31:26 > 0:31:32I think using Trace and that incredible voice of this guy was genius.
0:31:32 > 0:31:35Now, listen, congratulations, Hydra. Two wins in a row.
0:31:38 > 0:31:41Go back to your war room. Have fun. Congratulations.
0:31:41 > 0:31:44So far, ladies, it's not looking so good.
0:31:46 > 0:31:48You guys got to understand, they can't touch us.
0:31:48 > 0:31:51Ooh!
0:31:51 > 0:31:54- We smashed them. - Yeah, did them again, guys.
0:31:54 > 0:31:59By the way, boys, puffing again. Yay! HE CHEERS
0:31:59 > 0:32:01Congratulations, guys. Great job.
0:32:01 > 0:32:04One, two, three...Hydra!
0:32:12 > 0:32:15- The client thought you had too many dogs.- We did our homework.
0:32:15 > 0:32:20We really did our job. I guarantee you, we worked harder than they did.
0:32:20 > 0:32:23I do think that you spent a lot of time preparing.
0:32:23 > 0:32:26The only thing I was worried about in the editing room was whether
0:32:26 > 0:32:30you had enough time to actually execute your vision.
0:32:30 > 0:32:34The voice-overs, your voice was great, but I don't recognise your voice. I recognise your face.
0:32:34 > 0:32:35I don't recognise your voice.
0:32:35 > 0:32:38The voice-overs, the first voice-over was terrible!
0:32:38 > 0:32:41Who directed the voice-overs? Who was the person in charge?
0:32:41 > 0:32:44- I was the person in charge of the voice-overs.- That's not good.
0:32:44 > 0:32:47You could have used your own voices.
0:32:47 > 0:32:48My voice has an accent.
0:32:48 > 0:32:53No, your voice maybe we won't use, OK? In all fairness, unless we're looking at going international.
0:32:53 > 0:32:55But I think you went overboard.
0:32:55 > 0:33:01Even in your presentation, you come up with, "We have a radio ad for you, we have an internet ad."
0:33:01 > 0:33:04They didn't ask for that. And by the way, everybody, Terry,
0:33:04 > 0:33:07Ivanka, myself, we really liked the other commercial better.
0:33:07 > 0:33:11The ad was so beautiful with Lennox. He looked so natural.
0:33:11 > 0:33:14You couldn't have picked a better actor no matter where you went.
0:33:14 > 0:33:18Hey, big man! You're the new Marlon Brando!
0:33:20 > 0:33:24Nely, you've been very quiet, but you were the Project Manager, so...
0:33:24 > 0:33:28You know, I think Marilu and I really worked on the creative.
0:33:28 > 0:33:30I think we did a really good job.
0:33:30 > 0:33:33Obviously, it didn't work. I have to take responsibility.
0:33:33 > 0:33:36Nely, you were very carried away at the presentation.
0:33:36 > 0:33:39You just kept going and going and nobody could breathe.
0:33:39 > 0:33:44- Jennie, what did you do?- I was in charge of research, the client, and taking care of the talent.
0:33:44 > 0:33:47If you were me, who would you fire?
0:33:54 > 0:33:57Nadia.
0:33:57 > 0:33:58Come on.
0:34:00 > 0:34:03I don't know. We worked so hard together as a team.
0:34:03 > 0:34:05It would be either...
0:34:06 > 0:34:08..maybe Nadia or Carol.
0:34:08 > 0:34:10Why Nadia?
0:34:11 > 0:34:14I just don't think Nadia was given a specific task.
0:34:14 > 0:34:18Why Carol? Carol had nothing to do with this one. Maybe that's why.
0:34:19 > 0:34:22- So, Carol, who would you fire? - I would think Nadia.
0:34:22 > 0:34:26- Why?- Because the people weren't fed when we got to the location.
0:34:26 > 0:34:30- Nadia, how do you respond? - That's not true because we got to the studio,
0:34:30 > 0:34:34and the first thing I did, I got a menu and I ordered for everybody.
0:34:34 > 0:34:39I mean, you could more blame Marilu for directing an incorrect concept.
0:34:39 > 0:34:43Nely, you know that you're going to bring back two people.
0:34:43 > 0:34:44Somebody's going to be fired.
0:34:44 > 0:34:48I feel badly. The women are getting beaten quite badly, quite handily.
0:34:50 > 0:34:55I'm going to bring back Nadia and I'm going to bring back Carol, even though I hate to, but...
0:34:55 > 0:34:56OK.
0:34:56 > 0:35:02So Nadia, Carol, everyone out, but you're coming back with Nely. Thank you.
0:35:20 > 0:35:23- Ivanka, what do you think? - I think it's interesting.
0:35:23 > 0:35:25I think that Carol shouldn't be here.
0:35:25 > 0:35:28I can't decide between Nely or between Nadia.
0:35:28 > 0:35:31- Terry, what do you think? - First of all, I agree with Carol.
0:35:31 > 0:35:37I don't understand why she's here. And Nadia was a world champion. Maybe the best gymnast ever.
0:35:37 > 0:35:41Where's her competitive spirit firing up and showing leadership here?
0:35:41 > 0:35:44My businesses are run by me. We have a lot of heads here.
0:35:44 > 0:35:49A lot of women are heads of their own business, and that makes a huge difference.
0:35:49 > 0:35:53But the guy who wants the biggest light has to take the biggest responsibility.
0:36:16 > 0:36:19Nely, you have to be a bit embarrassed by what's taken place.
0:36:19 > 0:36:22This is your thing. You do reality shows. You do videos.
0:36:22 > 0:36:24You know what I think, truthfully?
0:36:24 > 0:36:27I was too ambitious in trying to do great work.
0:36:27 > 0:36:30- I wanted to outdo myself. - Do you think you should be fired?
0:36:30 > 0:36:34I think that I should take responsibility for my actions.
0:36:34 > 0:36:39Nely, it doesn't really sound like you're giving us any reason not to fire YOU, in a lot of ways.
0:36:39 > 0:36:42I don't understand. You brought Carol back. I don't get Carol.
0:36:42 > 0:36:45I do get Nadia, to a certain extent. Why Carol?
0:36:45 > 0:36:47Well, I had to bring two people back.
0:36:47 > 0:36:49But Marilu should have been back with you, not Carol.
0:36:49 > 0:36:53- Carol, you're not going to be fired unless something crazy happens. - Thank you.
0:36:53 > 0:36:57- But she shouldn't be here. - Can I say something?- Nadia, go ahead.
0:36:57 > 0:37:02- We went the wrong direction, and I mentioned that many times. - Whose fault is that?
0:37:02 > 0:37:05- It's hard to say that's somebody wrong.- It's not hard to say.
0:37:05 > 0:37:07You know whose fault. Whose fault is it?
0:37:07 > 0:37:10If we go the wrong direction, it's the producer, so...
0:37:10 > 0:37:13Meaning the Project Manager?
0:37:13 > 0:37:15Carol, do you think Nadia could lead a team?
0:37:15 > 0:37:18I...I don't think so.
0:37:18 > 0:37:21I found that she didn't have any contingency plans.
0:37:21 > 0:37:24Nadia, do you think you could be a Project Manager?
0:37:24 > 0:37:28It's unbelievable to me because I watched you win the Olympics.
0:37:28 > 0:37:32- You're highly competitive. You're this incredible person. - I like to win.
0:37:32 > 0:37:37You don't have to convince me cos I know a lot about sports and about athletes and about everything.
0:37:37 > 0:37:42If I don't know what I'm supposed to do, I step back.
0:37:42 > 0:37:47Sometimes you have to say, "I'm not being told what to do. This is how I make myself an asset to my team."
0:37:47 > 0:37:53- But I always said that we should use the celebrity from the beginning and nobody listened.- Did she say that?
0:37:53 > 0:37:58We did decide to use Marilu and when we were in the editing room, what Marilu shot didn't work.
0:37:58 > 0:38:00Why isn't Marilu back here, then?
0:38:00 > 0:38:03She was the director of a failed deal, right?
0:38:04 > 0:38:08Marilu is not, in a team, the weakest link.
0:38:08 > 0:38:10Why should I keep you versus Nadia?
0:38:10 > 0:38:12Because I'm exceptional.
0:38:12 > 0:38:16I said that if we're going to lose it's because we didn't use a celebrity.
0:38:16 > 0:38:20- That's a big statement. - After we shot it.- After we shot?
0:38:20 > 0:38:23- Did you say it before you shot? - No, after we shot.
0:38:23 > 0:38:26Well, that doesn't do any good. What good does it do? It's over.
0:38:26 > 0:38:29Nadia, do you think you have the ability to lead?
0:38:29 > 0:38:32- They both say you can't.- I can, but I wasn't given a chance yet.
0:38:32 > 0:38:35But do you want a chance?
0:38:35 > 0:38:37Did you want to be the leader of this task?
0:38:37 > 0:38:39- Of this one?- Yes.
0:38:39 > 0:38:43I would've done everything athletic because this is what I know.
0:38:43 > 0:38:46Well, athletic, unfortunately, at a certain level, ends.
0:38:46 > 0:38:51And I mean that with the greatest respect because very few people can lead themselves.
0:38:51 > 0:38:54Most people are losers, you know. I know a lot of people.
0:38:54 > 0:38:59Most people are losers. You're a winner. Nadia, why should I keep you versus Nely?
0:39:00 > 0:39:05- Well, um, she...- Come on, Nadia. Come on, you got to...- Wait. OK!
0:39:05 > 0:39:07This is no longer a gymnasium. This is now a boardroom.
0:39:07 > 0:39:11Look, look. First of all, here's the problem I have.
0:39:11 > 0:39:12OK.
0:39:12 > 0:39:16I think Nely has tremendous ability. She was, like, the star of the team.
0:39:16 > 0:39:18Carol, you would say it. Everybody.
0:39:18 > 0:39:23They just think she was great. And I think she had a very, very bad day.
0:39:24 > 0:39:27As far as Nadia is concerned,
0:39:27 > 0:39:31I think you're an amazing leader of yourself, and I think
0:39:31 > 0:39:34that's the ultimate tribute, if you want to know the truth.
0:39:34 > 0:39:37I don't see you being able to lead the team.
0:39:37 > 0:39:41So, look, I think you are extraordinary.
0:39:41 > 0:39:43I am a huge fan of yours.
0:39:43 > 0:39:47I watched you win the Olympics. I watched you win so many contests.
0:39:47 > 0:39:50I love you, but, Nadia, you're fired.
0:39:53 > 0:39:56- Thank you. - Thank you very much. Thank you.
0:40:08 > 0:40:09So sorry.
0:40:11 > 0:40:12My two little bees.
0:40:14 > 0:40:16You're the mama bee.
0:40:22 > 0:40:26- That was tough. - That was as tough as it gets, but you made the right decision.
0:40:58 > 0:41:03I don't think I should've been fired because I could've been a good asset to the team.
0:41:03 > 0:41:07I was playing for The Special Olympics International.
0:41:07 > 0:41:10I'm disappointed, but I know that everything that's going
0:41:10 > 0:41:13to be won here is going to go to some other charity.
0:41:15 > 0:41:18Subtitles by Red Bee Media Ltd
0:41:18 > 0:41:21E-mail subtitling@bbc.co.uk