0:00:03 > 0:00:05'This season on the Celebrity Apprentice:'
0:00:05 > 0:00:10I've issued a challenge to 14 of the world's most successful celebrities
0:00:10 > 0:00:16to prove that they have what it takes to make it big in my world.
0:00:16 > 0:00:181,2,3... Hydra!
0:00:18 > 0:00:20'14 celebrities, 14 egos
0:00:20 > 0:00:23'and more drama than even they can handle.'
0:00:23 > 0:00:25You're embarrassing yourself.
0:00:25 > 0:00:28'Gone are their agents. Gone are their assistants.'
0:00:28 > 0:00:31If you want me to bring money, get me a phone.
0:00:31 > 0:00:36'This time the battle is to raise money for their favourite charities.
0:00:36 > 0:00:39'Last week, the task was to create an ad
0:00:39 > 0:00:42'for the pedigree pet adoption drive.'
0:00:42 > 0:00:45That's beautiful. Perfect.
0:00:45 > 0:00:48'TV producer and project manager Nely Galan took the lead for Empresario.'
0:00:48 > 0:00:52That's more important than the music. Music we could do at 6 o'clock.
0:00:52 > 0:00:56'But Olympic gold medallist Nadia Comaneci was slowing things down.
0:00:56 > 0:00:59- 'On Hydra...' - 30 seconds is like nothing.
0:00:59 > 0:01:02'..project manager Gene Simmons was so confident in his ideas...
0:01:02 > 0:01:05The war room is the battlefield.
0:01:05 > 0:01:08- '..he chose to skip a meeting with the client.'- Rob was not happy.
0:01:08 > 0:01:10I stand by our product.
0:01:11 > 0:01:14'And in the end, Hydra's commercial proved Gene right.'
0:01:14 > 0:01:17Pedigree felt Hydra did the better ad.
0:01:17 > 0:01:20'..handing the women their second devastating defeat.
0:01:20 > 0:01:23- I have to take full responsibility. - 'But not everyone agreed.'
0:01:23 > 0:01:25- Jennie, who would you fire? - Maybe Nadia.
0:01:25 > 0:01:29'And Mr Trump began to question Nadia's competitive edge.'
0:01:29 > 0:01:32Nadia, you don't seem to be competitive in this environment.
0:01:32 > 0:01:35I love you, but, Nadia, you're fired.
0:01:44 > 0:01:46- Nely's going.- No, Nadia's going.
0:01:46 > 0:01:49Nadia's lovely, but she's been carved up by you lot,
0:01:49 > 0:01:52- and Jennie plunged the knife in. - Oh, don't say that.
0:01:52 > 0:01:54Sorry. That's business.
0:01:54 > 0:01:57When you were directly asked who you wanted to fry,
0:01:57 > 0:02:02you, Jennie, you, the golden girl of American sport
0:02:02 > 0:02:07turned to one of the greatest athletes in the history of the world,
0:02:07 > 0:02:10and you said, "I fry Nadia."
0:02:10 > 0:02:14'Competing on a soccer field is different than competing in the boardroom.'
0:02:14 > 0:02:18'Nadia was my hero when I was a little girl.'
0:02:18 > 0:02:20I would definitely be sad if Nadia's sent home.
0:02:24 > 0:02:27SHE SOBS
0:02:27 > 0:02:32I feel terrible. I feel terrible. I feel terrible.
0:02:32 > 0:02:34There was no choice here.
0:02:34 > 0:02:37- There was no choice.- It was like a scene out of Goodfellas.
0:02:37 > 0:02:41"I find it incredibly difficult." "Name somebody, Jennie." "Nadia."
0:02:41 > 0:02:44Absolutely not!
0:02:44 > 0:02:46Sniff 'em in. Come on.
0:02:46 > 0:02:49My tough little New Yorker, sniff 'em in.
0:03:00 > 0:03:04Oh, gosh. You're amazing.
0:03:04 > 0:03:10- Is it sad?- You guys were in there so long.- Let's go to our war room.
0:03:10 > 0:03:15The boardroom was brutal, brutal, brutal, traumatic.
0:03:16 > 0:03:18There's no other way to describe it.
0:03:18 > 0:03:19It's over. I'm glad you're here.
0:03:19 > 0:03:22I like Nadia, but I like you better.
0:03:22 > 0:03:26Yeah, but you know what I feel like? I feel like we have two down.
0:03:26 > 0:03:28We are, like, beaten down.
0:03:28 > 0:03:34All we need is one win, and that little house of cards will come tumbling down.
0:03:34 > 0:03:36That little house of cards comes tumbling down,
0:03:36 > 0:03:38if they lose, I'm telling you.
0:03:38 > 0:03:40Because then it'll be a domino effect.
0:03:40 > 0:03:44It's going to go. We can win. We can win.
0:03:44 > 0:03:48We can win...tomorrow. We can.
0:03:53 > 0:03:55# Money, money, money, money
0:03:57 > 0:03:58# Money
0:03:58 > 0:04:02# Money, money, money, money
0:04:02 > 0:04:03# Money
0:04:03 > 0:04:06# Some people got to have it
0:04:06 > 0:04:07# Yeah, yeah
0:04:07 > 0:04:11# Some people really need it
0:04:11 > 0:04:14# Yeah, listen to me, y'all
0:04:14 > 0:04:17# Do things, do things, do things, bad things, with it
0:04:20 > 0:04:21# Dollar bills, y'all
0:04:21 > 0:04:25# Come on, for that lean
0:04:25 > 0:04:26# Oh, mean
0:04:26 > 0:04:28# Mean green
0:04:28 > 0:04:31# Oh, mighty dollar
0:04:31 > 0:04:34# I know that money
0:04:34 > 0:04:39# Give me a nickel, brother, can you spare a dime?
0:04:39 > 0:04:45# Money can drive some people out of their mind
0:04:48 > 0:04:52# Money Money, money, money, money
0:04:52 > 0:04:54# Money. #
0:05:30 > 0:05:32- Good morning.- Morning.
0:05:32 > 0:05:36Vinny, how many bodies do you think are in this river?
0:05:36 > 0:05:40Mr Trump, come on, I ratted on one show. I'm not ratting on this one.
0:05:40 > 0:05:42He probably knows, too.
0:05:42 > 0:05:46This is the great Jim Cramer from Mad Money on CNBC,
0:05:46 > 0:05:49a really terrific show.
0:05:49 > 0:05:53And Ivanka, we know. They'll be my eyes and ears on this task.
0:05:53 > 0:05:57- So, what did you think about the boardroom last night? Nely?- I cried.
0:05:57 > 0:06:00- It was very sad.- Do you think you should have been fired?
0:06:00 > 0:06:03You should never think you should be fired.
0:06:03 > 0:06:05Pretty damn close, right?
0:06:05 > 0:06:10Gene, as project manager, you won 20,000 for your favourite charity.
0:06:10 > 0:06:14- What is the charity? - Paediatric AIDS.
0:06:14 > 0:06:17Come here, Gene. Very good.
0:06:17 > 0:06:18'We won 20,000'
0:06:18 > 0:06:22for the Elizabeth Glaser Paediatric AIDS Foundation.
0:06:22 > 0:06:271,2,3... Hydra! Young children are dying every day.
0:06:27 > 0:06:30This is actually going to do good for some kids that really need it.
0:06:30 > 0:06:33Now here's an option for you, Gene.
0:06:33 > 0:06:37It's your option, but if you're the man I think you are, you'll do it.
0:06:37 > 0:06:43- Uh-oh.- As you know, Empresario has lost two people, Gene, already.
0:06:43 > 0:06:46So far, Jim, it hasn't even been a contest, OK?
0:06:46 > 0:06:51I'd like to recommend that you go to Empresario as the project manager.
0:06:51 > 0:06:55They really need some leadership, because, so far, I haven't seen it.
0:06:55 > 0:06:58Can you do it? Do you want to do it?
0:07:00 > 0:07:04This is your chance, Gene. You're going to be with women.
0:07:04 > 0:07:09- Yes.- Good. Very good. - WOMEN CHEER
0:07:09 > 0:07:13It's a role I was born for. Every guy wants to be. Today I am.
0:07:13 > 0:07:15I am the king of all women.
0:07:15 > 0:07:18I must tell you, that's become a very, very interesting team.
0:07:18 > 0:07:22- And I must tell you, you're the devil.- OK, let's get to the task.
0:07:22 > 0:07:28With me are two fantastic executives from a wonderful company, Kodak.
0:07:28 > 0:07:31Now, Kodak has reinvented itself.
0:07:31 > 0:07:34It's gone digital, it's doing a terrific job,
0:07:34 > 0:07:37- and I think even Jim would say, good company.- Yeah.
0:07:37 > 0:07:39- Two thumbs up.- OK. Two thumbs up.
0:07:39 > 0:07:43- Jeff, what's the task?- Create a Kodak mobile printing experience.
0:07:43 > 0:07:46We'll give you an Airstream bus, Kodak cameras,
0:07:46 > 0:07:48and our new Kodak inkjet printer.
0:07:48 > 0:07:51We want you to create an experience we might be able to take worldwide.
0:07:51 > 0:07:56The winning team will be based on originality, brand messaging, and profit.
0:07:56 > 0:08:00Tomorrow you'll demonstrate your Kodak mobile printing experience
0:08:00 > 0:08:04by putting it into action on the sidewalks of New York.
0:08:04 > 0:08:10The winning team's project manager will get a nice, big, fat contribution to his charity.
0:08:10 > 0:08:14The losing team will meet me in the boardroom. Somebody will be fired.
0:08:14 > 0:08:16OK? Go. Good luck.
0:08:18 > 0:08:20Let's do this. Glad you're with us, Gene.
0:08:26 > 0:08:30OK, I want to say one thing. It's a benevolent dictatorship.
0:08:30 > 0:08:33- I've been told I'm the team leader. Do we all understand that?- Yes.
0:08:33 > 0:08:37'Gene referred to himself as a benevolent dictator.'
0:08:37 > 0:08:38The rest of my team didn't react.
0:08:38 > 0:08:41I'm the only one with my mouth wide open,
0:08:41 > 0:08:44'saying, "What the hell does he think he's doing?"'
0:08:44 > 0:08:47Let's just all agree on a mindset and a way of doing battle.
0:08:47 > 0:08:49Can I call the executives and go see them?
0:08:49 > 0:08:54- Today?- From 10:00 to 12:30. - Let's do it. I suggest all of us don't go down there.
0:08:54 > 0:08:56The entire army should not meet with an executive.
0:08:56 > 0:08:59Two people do better talking than six.
0:08:59 > 0:09:03Gene Simmons doesn't need to sit with other corporate executives
0:09:03 > 0:09:05'and hear the party line.
0:09:05 > 0:09:08'Kodak is looking outside the box, so
0:09:08 > 0:09:11'I shouldn't listen to what's within the box.
0:09:11 > 0:09:15I am Mr Outside The Box. Write this down in big letters.
0:09:17 > 0:09:21It's a Kodak world. We all just live in it.
0:09:21 > 0:09:23- Oh!- It's almost there.
0:09:23 > 0:09:26It's a Kodak world we live in... The idea being,
0:09:26 > 0:09:30you've just branded planet Earth and called it planet Kodak.
0:09:30 > 0:09:32That's brilliant.
0:09:32 > 0:09:35'This task was actually over within 10 minutes.
0:09:35 > 0:09:36'Checkmate in one move.'
0:09:36 > 0:09:39It's a Kodak world. Welcome.
0:09:39 > 0:09:41It's a Kodak world, baby.
0:09:44 > 0:09:46Tito, as the project manager,
0:09:46 > 0:09:51should say hello and then introduce everyone, and then we go from there.
0:09:51 > 0:09:54'I was chosen to be project manager.'
0:09:54 > 0:09:57I worked really hard for the last two projects,
0:09:57 > 0:09:59and a lot of my team-mates saw that.
0:09:59 > 0:10:01'So, we went to meet the Kodak executives
0:10:01 > 0:10:04'We made sure we understood what they were trying to push.'
0:10:04 > 0:10:08We're going to talk to you today more about the ink side of the business
0:10:08 > 0:10:10and our new all-in-one printer.
0:10:10 > 0:10:14We're bringing affordable ink to the marketplace.
0:10:14 > 0:10:17Our competitors, and us, for the same amount of ink.
0:10:17 > 0:10:19Wow.
0:10:19 > 0:10:21When people think about ink, they get it.
0:10:21 > 0:10:25Really what you're selling is not so much the printer
0:10:25 > 0:10:28as the astonishing new ink product you have in the deal.
0:10:28 > 0:10:31You're very astute about that, we call it an ink revolution.
0:10:31 > 0:10:34We look at it like a fight that we're in.
0:10:34 > 0:10:37You're in a fight, and this is the knockout punch.
0:10:37 > 0:10:38You got it.
0:10:38 > 0:10:40Affordable premium ink.
0:10:41 > 0:10:42Hi, Nely Galan.
0:10:42 > 0:10:45- Hi, Jeff Hayzlett, good to see you. - Hey, Jeff. How are you doing?
0:10:45 > 0:10:48'When Gene sent two of us to go to the executives,'
0:10:48 > 0:10:49that's not my style,
0:10:49 > 0:10:52but I think Gene is more concerned with having
0:10:52 > 0:10:54the time to create a great piece of work.
0:10:54 > 0:10:56You can do this many documents on our competitor
0:10:56 > 0:11:00and this many with Kodak, so it really is a no - brainer.
0:11:00 > 0:11:02So, 14.99 for one inkjet cartridge.
0:11:02 > 0:11:04I didn't know you guys made a printer,
0:11:04 > 0:11:06I think of you doing photos, you're right.
0:11:06 > 0:11:09I'll tell you a little bit more about why our ink is special.
0:11:09 > 0:11:11We have all the ink you need loaded in the printer
0:11:11 > 0:11:13in two separate cartridges.
0:11:13 > 0:11:17Is our big goal in this airstream to sell, that we will do the work for you,
0:11:17 > 0:11:20or that you should buy the printer and do it at home?
0:11:20 > 0:11:22Nely went in there, and she did speak a lot.
0:11:22 > 0:11:26- I'm sorry, do you want to ask some questions? - Go ahead, I'll fill it in.
0:11:26 > 0:11:30- The kiosks that you have... - 'And I couldn't stop her.
0:11:30 > 0:11:34'I felt somewhere towards the end we had lost the executives.'
0:11:34 > 0:11:37This is the most important thing they said.
0:11:37 > 0:11:38We're selling printers.
0:11:38 > 0:11:40They're selling that machine.
0:11:40 > 0:11:44The number one word they kept saying is, "it's the experience."
0:11:44 > 0:11:45The buzzwords are, "affordable,"
0:11:45 > 0:11:49"bringing printing back at home again."
0:11:49 > 0:11:50The buzzwords are...
0:11:50 > 0:11:51They're wrong.
0:11:53 > 0:11:57'To be quite frank, the executives themselves'
0:11:57 > 0:12:00may not understand what Kodak needs.
0:12:00 > 0:12:02I am arrogant,
0:12:02 > 0:12:07and I certainly have the expertise to know what Kodak does need.
0:12:07 > 0:12:09It does everything for everyone,
0:12:09 > 0:12:13because it's a Kodak world, and we just live in it.
0:12:13 > 0:12:15I am pretty damn good.
0:12:15 > 0:12:18- BLEEP- damn it, if I was sitting on the sidelines, I would say,
0:12:18 > 0:12:21"Gene Simmons, you're a powerful and attractive man."
0:12:21 > 0:12:24It's a Kodak world, isn't it?
0:12:32 > 0:12:33Hey, Ivanka, come on in.
0:12:33 > 0:12:36'The task this week was to create a Kodak experience
0:12:36 > 0:12:38that promoted their printers.
0:12:38 > 0:12:41Right now I want to break down the project.
0:12:41 > 0:12:44'After the meeting with the executives,'
0:12:44 > 0:12:47we brainstormed to make our product better than anybody else.
0:12:47 > 0:12:49What's the one word?
0:12:49 > 0:12:50Kodak!
0:12:50 > 0:12:52Kodak.
0:12:52 > 0:12:56Stephen, by the time he's had 36 pints of Red Bull,
0:12:56 > 0:13:00is running around the room, basically in some form of
0:13:00 > 0:13:03demented sort of rhino with a spear in his back.
0:13:03 > 0:13:08ABC, 123, VIP, MVP, MPE.
0:13:08 > 0:13:11I know it sounds like madness or something right now...
0:13:11 > 0:13:12I don't like MPE.
0:13:12 > 0:13:13OK.
0:13:13 > 0:13:15I think it's meaningless.
0:13:15 > 0:13:16You know what we've got to do?
0:13:16 > 0:13:19We've got to knock them out, man.
0:13:19 > 0:13:23We want the knockout punch, and with this ink deal, we've got it,
0:13:23 > 0:13:26because we're half the price of everybody else.
0:13:26 > 0:13:28It's about the ink.
0:13:28 > 0:13:31You are the biggest knockout merchants in the world.
0:13:31 > 0:13:34Their ink deal will knock out the opposition.
0:13:34 > 0:13:36Who better than Tito and Lennox?
0:13:36 > 0:13:37So, the girls are in trouble.
0:13:37 > 0:13:42The boys' team here is crushing the life out of the girls.
0:13:42 > 0:13:47Oh! Kodak presents the ink revolution that'll knock you out.
0:13:47 > 0:13:48Great.
0:13:53 > 0:13:55Make this one inch from there.
0:13:55 > 0:13:56OK.
0:13:56 > 0:13:58OK? Like this.
0:14:01 > 0:14:03Stop. Hold on, hold on, hold on.
0:14:04 > 0:14:06OK, half an inch this way.
0:14:06 > 0:14:10Gene is not a get-your-hands-dirty kind of guy.
0:14:10 > 0:14:12- What sign are you, Gene?- Dollar sign.
0:14:12 > 0:14:15He's got this big idea.
0:14:15 > 0:14:17Hold on, hold on, hold on. What is this?
0:14:17 > 0:14:21But he had the girls there doing all the legwork, which is fine,
0:14:21 > 0:14:22I mean, somebody has to do it.
0:14:22 > 0:14:24You're tickling me!
0:14:24 > 0:14:26How am I gonna do it if you...?
0:14:26 > 0:14:28I'm ticklish!
0:14:28 > 0:14:31He was like the chairman, and I was like his CEO.
0:14:31 > 0:14:34Clear, agreed on leadership - everything.
0:14:34 > 0:14:37It's like when a commando team goes out, one guy's the team captain.
0:14:37 > 0:14:40If he says, "jump in the fire," you jump in the fire.
0:14:40 > 0:14:45Gene Simmons let us do all the work, and he'll take all the credit.
0:14:45 > 0:14:49But I don't care as long as we get a win.
0:14:49 > 0:14:51I can smell it, when we kill them.
0:14:51 > 0:14:53I smell it.
0:14:53 > 0:14:55We'll kill them.
0:14:58 > 0:15:00Here, hold this, will you?
0:15:00 > 0:15:02That would sit right there.
0:15:02 > 0:15:05I'm with Lennox and Vinny, and we're at the warehouse
0:15:05 > 0:15:08trying to get a handle on the interior of the trailer.
0:15:08 > 0:15:11How many we want of those? 1, 2, 3, right?
0:15:11 > 0:15:12- Yeah.- Three photos.
0:15:12 > 0:15:14And then what else, Lennox?
0:15:14 > 0:15:17'We made sure the trailer was coming along the way we wanted it to...'
0:15:17 > 0:15:19That's it.
0:15:19 > 0:15:22And then we came back to the war room to see how things were going
0:15:22 > 0:15:25with the guys who'd stayed behind
0:15:25 > 0:15:29and worked with the graphic design artist to come up with the signage
0:15:29 > 0:15:31we were gonna put on the outside of the trailer.
0:15:31 > 0:15:34We got a lot of questions, and I need stuff done quick. What's up?
0:15:34 > 0:15:38That's the second one. That's four banners under the banner headline.
0:15:38 > 0:15:40All right, guys, listen up.
0:15:40 > 0:15:44I need you guys to pose for my picture ASAP.
0:15:44 > 0:15:49One of the final layers of the promotional concept was
0:15:49 > 0:15:52to take this image of Lennox and Tito having been knocked out by
0:15:52 > 0:15:55the Kodak ink, this and that, kind of a cute concept.
0:15:55 > 0:15:56Hey, shirts off, guys.
0:15:56 > 0:15:58Come closer.
0:15:58 > 0:15:59Shirts off.
0:15:59 > 0:16:02I don't like the direction this is going in.
0:16:02 > 0:16:05When did any boxer in history get knocked out wearing a big shirt?
0:16:05 > 0:16:10- If you continue and we don't make the deadline...- Take the picture. - I'll blame you.- Take it.
0:16:10 > 0:16:11Just so you know.
0:16:11 > 0:16:14Stephen Baldwin was tap-dancing on top of the table,
0:16:14 > 0:16:17taking pictures of two naked boxers.
0:16:17 > 0:16:22Such a knockout, it knocked out two of the toughest guys in the world.
0:16:22 > 0:16:26It looked like something for a sex magazine, but I didn't say nothing.
0:16:26 > 0:16:27Great stuff, guys.
0:16:27 > 0:16:28Great show.
0:16:28 > 0:16:29Whoa!
0:16:31 > 0:16:33Oh, no!
0:16:33 > 0:16:35Oh, no!
0:16:37 > 0:16:39Quick, clean it.
0:16:39 > 0:16:42We need paper towels ASAP. Paper towels ASAP.
0:16:42 > 0:16:45We had a number of laptops.
0:16:45 > 0:16:49The one that it hits has every single piece of artwork that
0:16:49 > 0:16:51we had spent eight hours creating.
0:16:51 > 0:16:52This is reality.
0:16:52 > 0:16:55Well, reality, mate, is that we've lost that.
0:16:55 > 0:16:58'Stephen Baldwin managed to pluck total disaster
0:16:58 > 0:17:01'from the jaws of obvious victory.'
0:17:01 > 0:17:03Oh, my god!
0:17:16 > 0:17:19We have had a ruinous piece of bad luck.
0:17:19 > 0:17:22Catastrophe is how I would describe today.
0:17:22 > 0:17:27All you've done is fall off a table, wreck the entire project.
0:17:27 > 0:17:29Is that what you're gonna tell Mr Trump?
0:17:29 > 0:17:33'tephen Baldwin managed to crash down onto the table,'
0:17:33 > 0:17:36flicking coffee cup onto the laptop, which, of course, was the one we
0:17:36 > 0:17:41stored all the artwork on, rendering the laptop a gurgling gobbledygook.
0:17:41 > 0:17:43It seems to have thrown the whole team off.
0:17:43 > 0:17:45It may come back again, le's see.
0:17:45 > 0:17:48I doubt it. We're getting not even a power-up.
0:17:48 > 0:17:50Just calm down.
0:17:50 > 0:17:54There's no reason to be running and freaking out.
0:17:54 > 0:17:57'hen that stuff happens,'
0:17:57 > 0:18:01it just raises the tension level for everybody, and it makes everything
0:18:01 > 0:18:05a little more chaotic, when what we really need to do is just
0:18:05 > 0:18:09sit back, have a smoke, and think about things for a minute or two.
0:18:09 > 0:18:10We've got to be realistic.
0:18:10 > 0:18:12Without any artwork,
0:18:12 > 0:18:16we're reduced to cheap, nasty stuff that looks unprofessional. So we've got to think of a Plan B.
0:18:16 > 0:18:19Come on, Vin.
0:18:19 > 0:18:21'So, we are left here at nearly midnight,
0:18:21 > 0:18:25'going to an outside printers to get the stuff printed...'
0:18:25 > 0:18:28- When do you pick it up? - I got to talk to this kid right now,
0:18:28 > 0:18:29he's gonna do it overnight.
0:18:29 > 0:18:34'The clock is ticking. I think we've got a very tough day ahead of us tomorrow.'
0:18:45 > 0:18:47It's a Kodak world.
0:18:47 > 0:18:52Make sure you all know that it's Kodak Easyshare. That's the key.
0:18:52 > 0:18:55- We shouldn't say the Kodak All-in-one?- Easyshare is very important.
0:18:55 > 0:18:57Interesting.
0:18:57 > 0:19:01'Our task was to create a Kodak mobile printing experience.'
0:19:01 > 0:19:05Gene Simmons had no clue about this product.
0:19:05 > 0:19:08In fact, he didn't even know the name of the product.
0:19:08 > 0:19:09That's very good.
0:19:09 > 0:19:13It's hard to sell something you don't know.
0:19:14 > 0:19:16'It's looking just great.
0:19:16 > 0:19:19'We just need great looking girls on the outside.
0:19:19 > 0:19:21'My role today has been the king of the women.
0:19:21 > 0:19:25'The ladies will be doing the product demos because it's more seductive that way.'
0:19:25 > 0:19:29- Would you like to come take a look? - 'God has given them beauty...'
0:19:29 > 0:19:32it would be an insult to God's creation to hide the beauty
0:19:32 > 0:19:35that God wants everybody to see.
0:19:35 > 0:19:37Think of it as doing God's work.
0:19:37 > 0:19:39Take a picture with our cut-outs here,
0:19:39 > 0:19:41and we'll show you how easy it is to print out inside.
0:19:41 > 0:19:43How's the setup?
0:19:43 > 0:19:45Well, what do you think?
0:19:45 > 0:19:47It's a Kodak world, welcome.
0:19:47 > 0:19:50Let's go around this truck once...
0:19:50 > 0:19:54When Jim Cramer came, he was shocked at the professionalism that he saw.
0:19:54 > 0:19:58By the way, it works, "Welcome - it's a Kodak world,"
0:19:58 > 0:20:02or, "It's a Kodak world - welcome," which goes around and around.
0:20:02 > 0:20:04and we want to continue to get that message,
0:20:04 > 0:20:07which is positioning Kodak in a proactive way, instead of,
0:20:07 > 0:20:10"We've been around forever - we assume you know us."
0:20:10 > 0:20:13I don't recall Jim Cramer having advice or commentary at all.
0:20:13 > 0:20:18It was very much, "Kudos. Good job, very professional, very impressive."
0:20:18 > 0:20:20'He's right, of course.
0:20:20 > 0:20:23- You're a powerful and attractive man.- Thank you.
0:20:27 > 0:20:29Look at that, bro.
0:20:29 > 0:20:31Perfect. Perfect!
0:20:31 > 0:20:34The messaging was great, but the presentation was very sloppy.
0:20:34 > 0:20:37- PIERS:- This is amateur hour. - This is too late to say that.
0:20:37 > 0:20:40It's not too late. I'm saying it right now - amateur hour.
0:20:40 > 0:20:43We had a big mishap. All of our artwork was lost,
0:20:43 > 0:20:45due to coffee spilled on the computer.
0:20:45 > 0:20:48What happened to the one that was here about the dreams, the moment?
0:20:49 > 0:20:5250% of the files were corrupted, so it didn't make it.
0:20:52 > 0:20:56That was the one we were missing. It's fine. All things considered...
0:20:56 > 0:20:59'I hope the executives can look past the mess that we had'
0:20:59 > 0:21:03for our presentation and look for the idea that we had to run with,
0:21:03 > 0:21:05'and that was ink.'
0:21:05 > 0:21:08- How you been?- Mr Cramer. - Good to see you.- How are you, sir?
0:21:08 > 0:21:11- How's business?- Well, you know what? I got a stock tip for you, man.
0:21:11 > 0:21:12- Do you really?- Yes, sir.
0:21:12 > 0:21:17After I'm done exposing the world to what the Kodak Easyshare will do,
0:21:17 > 0:21:20- the stock is through the roof. - All right, show me around.
0:21:20 > 0:21:24It's the ink that goes in this new printer.
0:21:24 > 0:21:26It's half the price of the other guy. Half the price.
0:21:26 > 0:21:29'I think Hydra's giving me a mixed message. The ink concept'
0:21:29 > 0:21:32is so right. Kodak is going to love that.
0:21:32 > 0:21:35This just looks like another Airstream on this side.
0:21:35 > 0:21:38I mean, it could be campers.
0:21:38 > 0:21:41But why is my first reaction that they got a dumpster going?
0:21:41 > 0:21:44I don't want to buy from a dumpster.
0:21:44 > 0:21:48I'm surprised that there isn't a big pile of soda cans
0:21:48 > 0:21:50and strewn paper in front of it cos it looks like,
0:21:50 > 0:21:53"Hey, this is where I can throw my garbage!
0:21:57 > 0:22:01So, they've got the letters on there, as well. Kodak World.
0:22:01 > 0:22:04- That's different.- Hi, guys. How you doing? I'm Gene Simmons.
0:22:04 > 0:22:07- Good to see you. Jeff. - Gene, nice to see you. Susan.
0:22:07 > 0:22:11When the Kodak executives came down, again, a big, pleasant surprise.
0:22:11 > 0:22:13- Would you follow me?- Absolutely.
0:22:13 > 0:22:16You're on the outside, and you are suspicious of this,
0:22:16 > 0:22:18- so let's walk around it and see what people see.- OK.
0:22:18 > 0:22:23"It's a Kodak world. Welcome." The "welcome" felt all-inclusive.
0:22:23 > 0:22:29So did "world". "Welcome, world, Kodak." It's a Kodak world.
0:22:29 > 0:22:32Gene Simmons has that special something about him
0:22:32 > 0:22:35that makes people want to buy things from him and do things for him.
0:22:35 > 0:22:37Can I just make you go around once?
0:22:37 > 0:22:40Come inside here, just because I say so.
0:22:40 > 0:22:43So maybe we'll tap into the magic that is Gene Simmons
0:22:43 > 0:22:45and pull a victory out.
0:22:45 > 0:22:48- Oh, look at that! - HE CHUCKLES
0:22:48 > 0:22:51There's another Kodak moment right there.
0:22:56 > 0:23:00Kodak - the ultimate knockout experience.
0:23:00 > 0:23:04You'll save 50% using this printer, because they have this new kind of ink.
0:23:04 > 0:23:06It was shaky in the beginning,
0:23:06 > 0:23:10but now it's going very well. The biggest thing is not selling the packages,
0:23:10 > 0:23:13but having people know Kodak has some of the best ink in the world.
0:23:13 > 0:23:17Kodak is revolutionizing the ink industry.
0:23:17 > 0:23:20- Yeah, I'll take one.- Thank you. Appreciate it. We have a sale!
0:23:20 > 0:23:23I think we really jazzed the neighbourhood. We made some noise.
0:23:23 > 0:23:25I think we covered all the bases.
0:23:30 > 0:23:34Big Al came rolling in, and it was really cool. It was nice to see him.
0:23:34 > 0:23:35My brother's a celebrity.
0:23:35 > 0:23:37I think people in the area saw him there,
0:23:37 > 0:23:41and that, kind of, lent to our cause and the promotion of the product.
0:23:41 > 0:23:44You know anybody that takes digital photos with a camera?
0:23:44 > 0:23:45Some do and some do not.
0:23:45 > 0:23:50OK, how would you like to save those people 50% on their printing?
0:23:50 > 0:23:51That sounds exciting to me.
0:23:51 > 0:23:54Well, there's no-one more full of crap than Stephen,
0:23:54 > 0:23:57- 'so he sounds like a good salesman.' - You know the cartridges?
0:23:57 > 0:24:01- Yeah... I don't, but I can imagine, yeah.- They're very expensive.
0:24:01 > 0:24:04- I'm blown away.- Seriously? - I need to sit down.
0:24:04 > 0:24:07I would have bought a couple of these things either way,
0:24:07 > 0:24:10but he did make it easy. He really did put a little something on it.
0:24:10 > 0:24:12I'll pay 1,000 each.
0:24:12 > 0:24:14You're a fantastic man. Thank you.
0:24:14 > 0:24:18'We took Alec Baldwin's money at the end as a charity donation, really.
0:24:18 > 0:24:22'Good to have Alec Baldwin there showing everyone what a real Baldwin is.'
0:24:22 > 0:24:24Because, obviously, choice - Alec Baldwin,
0:24:24 > 0:24:27'massive TV star. Stephen Baldwin...'
0:24:30 > 0:24:32Come in, come in, come in.
0:24:32 > 0:24:35So, think ink, ink, ink.
0:24:35 > 0:24:37Ink!
0:24:37 > 0:24:39You are slam-dunked by one word - ink.
0:24:39 > 0:24:41What are we sending these people out with?
0:24:41 > 0:24:45The message that you're about ink at an amazing knockout price.
0:24:45 > 0:24:48'I was giving them one of the hardest sells of all time,'
0:24:48 > 0:24:52and there was a fair smattering of English bull-BLEEP going on.
0:24:52 > 0:24:56But even I began to believe my own bull-BLEEP. So it must be working.
0:24:56 > 0:25:00You take that image - as a company, you have a knockout deal.
0:25:00 > 0:25:02The message was clear,
0:25:02 > 0:25:06but the timing setback with the coffee Chernobyl meltdown...
0:25:06 > 0:25:10It was a little sloppy, but we had to do the best we could.
0:25:10 > 0:25:14It's gone well. We pulled it out of the bag. Kodak - it's a knockout.
0:25:20 > 0:25:23So, you really had pros and cons for both teams,
0:25:23 > 0:25:25but you loved the work of one team.
0:25:25 > 0:25:29- If you look at the kind of things that they set out...- Let me see that.
0:25:29 > 0:25:33You know, the guys were sloppy in terms of their presentation.
0:25:33 > 0:25:37- Look at the other team.- Let me see that.- The imagery is great.
0:25:37 > 0:25:39I saw the slogan and said, "That's a winner."
0:25:39 > 0:25:44- Kodak is a fantastic company. Thank you both very much. - Pleasure. Two great brands.
0:26:06 > 0:26:12- Gene, how did you feel leading the women?- Exhilarated.
0:26:12 > 0:26:19- We connected immediately. - Is that true, Omarosa? - Not immediately. It was interesting.
0:26:19 > 0:26:23He came in and introduced himself as "the benevolent dictator".
0:26:23 > 0:26:26THEY LAUGH
0:26:26 > 0:26:32- You're all cracking up over here, so I'm assuming you know what they're talking about.- Nothing new to us.
0:26:32 > 0:26:36Gene, I heard something that disturbed me a lot -
0:26:36 > 0:26:41that you didn't show up for a meeting with the two executives. What happened?
0:26:41 > 0:26:45My strengths, I believe, are in the overview and the big picture,
0:26:45 > 0:26:48and I didn't want to divert my mind with
0:26:48 > 0:26:53a corporate executive who has a point of view that's pretty well defined.
0:26:53 > 0:26:59We created a positioning of the Kodak iconic brand, which is, "It's a Kodak world. Welcome."
0:26:59 > 0:27:07If I was the CEO of Kodak, I would say, "I give up. You're the cream of the crop."
0:27:07 > 0:27:10- Tito?- Yes, sir?
0:27:10 > 0:27:13I heard your presentation was very, very sloppy.
0:27:13 > 0:27:17We were in the midst of shooting, and we spilled the coffee all over the computer.
0:27:17 > 0:27:21The time constraints that we were under to pulling something out to what we did,
0:27:21 > 0:27:24- I think we did a very good job of really getting the point across.- OK.
0:27:24 > 0:27:28I have a very smart friend on my right. Jim, what did you observe from all of this?
0:27:28 > 0:27:32A lot of what happened today was about trying to reposition
0:27:32 > 0:27:38a great American brand. Less about a kind of a warm-fireplace Kodak,
0:27:38 > 0:27:44and more of a current-technology, world-beating ink Kodak.
0:27:44 > 0:27:47And there, I felt that, when I was in your van,
0:27:47 > 0:27:50it was clearly a better presentation than these guys.
0:27:50 > 0:27:52But when it came to the message
0:27:52 > 0:27:57of what Kodak is trying to do now - revolutionise itself -
0:27:57 > 0:28:01it was about value ink, and I saw that everywhere in their presentation.
0:28:01 > 0:28:05It was a sloppy presentation, but, in the end,
0:28:05 > 0:28:07the product spoke for itself.
0:28:07 > 0:28:11The fact is, the Kodak executives loved what you did.
0:28:11 > 0:28:13Hydra, you win.
0:28:13 > 0:28:18They thought you were terrific. You also happened to raise the most money.
0:28:18 > 0:28:22So, Tito, you'll be getting 20,000 for your favourite charity. Fantastic.
0:28:22 > 0:28:25'My charity's St Jude's Children's Hospital - for cancer research.'
0:28:25 > 0:28:29Being a celebrity is only paper-deep, but being a real person is
0:28:29 > 0:28:33skin-deep and blood-deep, and that's what it really comes down to -
0:28:33 > 0:28:36trying to help out children and make sure they have a future.
0:28:36 > 0:28:39So, I congratulate all of you. Go back to the War Room.
0:28:39 > 0:28:43You can watch what's going to happen, and it'll be very interesting.
0:28:43 > 0:28:48- Thank you, sir.- Thank you very much. - Thank you.- Thank you, Mr Trump.
0:28:48 > 0:28:49Thank you, brother.
0:28:57 > 0:29:01- They missed the whole idea. The whole idea.- 3-0.
0:29:06 > 0:29:10Not only is it a third win, but I think we crushed them again.
0:29:10 > 0:29:12We were scrambling, and we pulled it off.
0:29:12 > 0:29:15'Coming off a third win, we feel really good.'
0:29:15 > 0:29:17We're just continuing to be a great team.
0:29:17 > 0:29:20OK, come on. Let's listen.
0:29:20 > 0:29:21Gene, what happened?
0:29:21 > 0:29:24We couldn't have done a single thing better.
0:29:24 > 0:29:28If Kodak were to come in, I would say it in front of you and everybody else,
0:29:28 > 0:29:35"You're a terrific company, I respect your brand, and in this instance, you're wrong."
0:29:35 > 0:29:38OK. Omarosa, what happened?
0:29:38 > 0:29:43You know, we did not completely get a big vision from our leader,
0:29:43 > 0:29:46and the reason is because he never met with the executives.
0:29:46 > 0:29:50He really was never clear on what we were supposed to deliver.
0:29:50 > 0:29:57- Do you think it was Gene's fault?- I think it was a combination of Gene's fault and...lack of a clear plan.
0:29:57 > 0:30:03I think the single biggest criticism that I heard from the executives was they felt nobody was listening.
0:30:03 > 0:30:07When they were saying, "It's about the ink", that shouldn't be number five.
0:30:07 > 0:30:10There was nobody TO listen - there were only two people there
0:30:10 > 0:30:14and the rest of them... You didn't get the benefit of six really good minds.
0:30:14 > 0:30:17You didn't have enough people TO listen.
0:30:17 > 0:30:22If you see the positioning we had visually - that presentation,
0:30:22 > 0:30:27I thought, was, well, in a very real way, seductive. I believe Kodak can be wrong.
0:30:27 > 0:30:29You're really saying the client is wrong?
0:30:29 > 0:30:33I believe that, and I would say it to their face.
0:30:33 > 0:30:35I've done it before, and I'll continue to do it.
0:30:35 > 0:30:40You've got to have the conviction of your belief to be effective.
0:30:40 > 0:30:43Part of the reason you're so successful is that you have
0:30:43 > 0:30:48a stick-to-it-ness - you came up with an idea, it worked, you promoted yourself well.
0:30:48 > 0:30:52Respectfully, that's not it. It's not about me. It's about positioning an idea.
0:30:52 > 0:30:57But you were asked to do something, you failed, and you're standing behind a concept that didn't work,
0:30:57 > 0:30:59and I think that's wrong.
0:30:59 > 0:31:02I disagree. I believe we succeeded and the client didn't recognise it.
0:31:02 > 0:31:05But you'll never get credit for that, not here.
0:31:05 > 0:31:08Talk your way out of this, big boy! Mate, he's saying Kodak's wrong.
0:31:08 > 0:31:12Kodak's the biggest success story in America right now!
0:31:12 > 0:31:15They've transformed the business, and he's saying, "It's all wrong."
0:31:15 > 0:31:18- Gene's out.- Gene's out. - Gene Simmons is getting fired.
0:31:18 > 0:31:23- Well let me ask you this. Nely, you were at the meeting with the executives?- I was.
0:31:23 > 0:31:26They did not like the fact that you wouldn't listen.
0:31:26 > 0:31:29They did not like the fact that you spoke so much
0:31:29 > 0:31:31and wouldn't listen. They told me that.
0:31:31 > 0:31:34Carol, remember we sat there and listened for a long time,
0:31:34 > 0:31:35and then at the end we asked questions?
0:31:35 > 0:31:41Carol, could I have a response, please? Cos you don't seem to believe that, exactly.
0:31:42 > 0:31:43We talked quite a bit.
0:31:43 > 0:31:47- You talked quite a bit.- Well, we... - Who talked? Nely or you?
0:31:47 > 0:31:49We went in there as a team.
0:31:49 > 0:31:52If one of us talked more, and we didn't stop each other...
0:31:52 > 0:31:56They took offence at the fact that you talked too much.
0:31:56 > 0:31:58They specifically mentioned Nely. You were there, too...
0:31:58 > 0:32:00Asking questions is talking too much?
0:32:00 > 0:32:04- Well, I don't know. I'm not saying it. I wasn't there. - They gave an entire...
0:32:04 > 0:32:08However you get there, it's the end product that counts.
0:32:08 > 0:32:13I stand by what you saw on that street. "It's a Kodak world. Welcome."
0:32:13 > 0:32:14I believe they're wrong.
0:32:14 > 0:32:17Gene, you've been saying that, and you've said it more than once.
0:32:17 > 0:32:23The fact is, at some point there's a winner and there's a loser, and tonight, you're a loser.
0:32:23 > 0:32:27The other team was chosen by very talented executives, top people at Kodak.
0:32:27 > 0:32:29It's a great company. They're doing very well.
0:32:29 > 0:32:33We got it spot on, and Kodak is allowed to do whatever they want with their brand.
0:32:33 > 0:32:36Spot on? He doesn't even know the name of the product. Ask him the name of the printer.
0:32:36 > 0:32:40- I'm in the field... - What is the name of the printer?
0:32:40 > 0:32:45- The 550. Look, it's the all-in-one...- It's the 5300. - 5300. I don't care.
0:32:45 > 0:32:47- You were close!- I sell emotion.
0:32:49 > 0:32:52- Carol.- Sir? - If you were me, who would you fire?
0:32:55 > 0:32:59- I hate when you do this! - I know, but I have no choice because I like your opinion.
0:32:59 > 0:33:03I enjoy looking at you. You're very beautiful. Who would you fire?
0:33:08 > 0:33:12Well, it would be a toss-up between me or Nely.
0:33:12 > 0:33:14- Wow!- You couldn't be more wrong on both counts.
0:33:14 > 0:33:17- We were in the meeting...- That's very brave.- We were in the meeting.
0:33:17 > 0:33:20- I love that.- Take the sword. - I love that.- She's wrong.
0:33:20 > 0:33:23You shouldn't be saying that - she took you out of the equation.
0:33:23 > 0:33:25I would hire both of them for my marketing company.
0:33:25 > 0:33:27Congratulations. You may get the chance. Jennie?
0:33:27 > 0:33:29- Yes?- Who would you fire?
0:33:33 > 0:33:35- Come on. - She can't handle it. She's folding.
0:33:35 > 0:33:40- She's such a nice person.- I know. - Fire the bullet, Jennie! Fire the bullet.- Hang on, here it comes.
0:33:41 > 0:33:44- Gene.- Whoa!
0:33:44 > 0:33:45Omarosa?
0:33:46 > 0:33:49It would have to be Gene.
0:33:50 > 0:33:53- All right, Marilu.- Yes? - If you were me, who would you fire?
0:33:53 > 0:33:56Because the rocket was set in the wrong direction from the beginning,
0:33:56 > 0:34:01due to the fact that we weren't allowed to go to that meeting, it would have to be Gene.
0:34:03 > 0:34:05Nely, if you were me, who would you fire?
0:34:07 > 0:34:12- I would fire Jennie.- You'd fire Jennie?! Where the hell did Jennie come from? What the hell?!
0:34:12 > 0:34:16Where did Jennie come? Now, what did Jennie do?
0:34:16 > 0:34:19- Jennie is...- You hit us from... That was really a blindside.
0:34:19 > 0:34:23Kind of a fall guy situation developing, right? Fall guy.
0:34:23 > 0:34:25Jennie is a wonderful person, and she will do whatever...
0:34:25 > 0:34:29- That's before the kill, right? - No, it's not the kill. No, no, no.
0:34:29 > 0:34:33I said that about Nadia the other night. "You're fantastic, you're a champion.
0:34:33 > 0:34:34"By the way, you're fired." Go ahead.
0:34:34 > 0:34:39Jennie takes direction very well and does whatever you tell her,
0:34:39 > 0:34:43but I go back to leadership, and sometimes leadership fails.
0:34:43 > 0:34:44But she wasn't the task leader.
0:34:44 > 0:34:49When have I ever been expected or given a leadership role?
0:34:49 > 0:34:51Nely, for the last two weeks, in all fairness,
0:34:51 > 0:34:56you were the one that was best positioned to win, in my opinion, the last two events,
0:34:56 > 0:35:00based on all of the great things you've done in your career,
0:35:00 > 0:35:01and you lost both weeks.
0:35:03 > 0:35:08Gene, two people. Who are they going to be?
0:35:11 > 0:35:14- Can I bring back one? - You can bring back one.
0:35:14 > 0:35:17- Omarosa.- No kidding.
0:35:18 > 0:35:22Oh, Gene, I don't get it. I mean, you may not like her, and I agree with that.
0:35:22 > 0:35:25- I don't know very many people that like her.- I- like her.
0:35:25 > 0:35:28- That's not what it's about. - But it is what it's about.
0:35:28 > 0:35:32She's not the reason that you lost, and I think you're doing yourself
0:35:32 > 0:35:36a tremendous... I'm almost trying to help you.
0:35:36 > 0:35:39I mean, I could see... And Nely, in all due respect, I could see
0:35:39 > 0:35:41if you brought back Nely, cos the executives didn't like her.
0:35:41 > 0:35:44He wants to fire Nely, doesn't he? He's nailing Nely.
0:35:44 > 0:35:46She goes to advertising meetings all the time.
0:35:46 > 0:35:51- This time, she dropped the ball. - Gene might be staying!
0:35:51 > 0:35:53My judgments are not based on whether or not a client agrees or not.
0:35:53 > 0:35:59- You hire the people who you trust. - OK, give me a second name, Gene.
0:35:59 > 0:36:01And I'm doing this for you,
0:36:01 > 0:36:04cos you're doing yourself a tremendous disservice. Who else?
0:36:08 > 0:36:10Miss Finch.
0:36:10 > 0:36:12No kidding!
0:36:12 > 0:36:13Jeez!
0:36:17 > 0:36:21OK, everyone leave, and the three of you will come right back. Thank you.
0:36:30 > 0:36:32Staggering.
0:36:34 > 0:36:37He's just committed suicide!
0:36:37 > 0:36:41- Donald Trump was gagging to fire Nely.- Gene's in trouble!
0:36:42 > 0:36:45Ivanka, what do you think?
0:36:45 > 0:36:47I don't understand Gene's decision,
0:36:47 > 0:36:50and it could be his downfall for bringing these people in.
0:36:50 > 0:36:54- We'll soon find out. Jim? - The idea that he brought these other two people is...
0:36:54 > 0:36:56Frankly, it's insolence to you, Mr Trump.
0:36:58 > 0:37:03Just pisses me off being the cop-out for everybody, being the scapegoat.
0:37:03 > 0:37:06- It pisses me off. - Oh, you're hardly the victim.
0:37:06 > 0:37:08'Annette, let 'em come in.'
0:37:18 > 0:37:19Give me your arm.
0:37:21 > 0:37:23Look at you two. Wow!
0:37:23 > 0:37:27- That's amazing.- Don't get excited. - No, that's an amazing scene.
0:37:29 > 0:37:32Omarosa, do you think it was appropriate he brought you back?
0:37:32 > 0:37:35I think it's totally inappropriate.
0:37:35 > 0:37:38Do you think it was appropriate he brought Jennie back?
0:37:38 > 0:37:41- In some ways, yes.- Why? Tell me why. - Because he didn't utilise her.
0:37:41 > 0:37:45Jennie, I'm sure, has great skills, but she has to step up so people
0:37:45 > 0:37:47know what she has to offer.
0:37:47 > 0:37:51This guy is not going to notice. He doesn't notice any women around him
0:37:51 > 0:37:57that are not doing things to pleasure him, so if she's not doing that, then, you know,
0:37:57 > 0:38:01- he wouldn't recognise her skills. - How do YOU feel? Were you surprised you got brought back?
0:38:01 > 0:38:04Yes and no.
0:38:04 > 0:38:07I think yes, because I haven't stepped up as a leader,
0:38:07 > 0:38:10- but it's been...- But you weren't supposed to be a leader.- Correct.
0:38:10 > 0:38:14HE'S supposed to be the leader. You're not the project manager.
0:38:14 > 0:38:16Gene, what am I going to do?
0:38:16 > 0:38:20You brought back two people that I practically told you you shouldn't bring back.
0:38:20 > 0:38:25What the hell do I do? You're so independent, and you're so tough.
0:38:25 > 0:38:28- You're so tough.- I don't think so.
0:38:29 > 0:38:30I think I'm a softy.
0:38:30 > 0:38:35I know the real Gene, and you are a softy in some ways. But in others, you're the toughest guy there is.
0:38:35 > 0:38:39- That's true.- The problem is, I'm giving you a road map. I don't normally do that.
0:38:39 > 0:38:41Nely's a leader. I believe in her.
0:38:41 > 0:38:44Doesn't matter. She gave the executives a headache.
0:38:44 > 0:38:49I think, in a lot of ways, you're saying you don't think you're being listened to.
0:38:49 > 0:38:52- You all but asked for Nely.- I know Gene. He'll do the opposite.
0:38:52 > 0:38:57because he's the most independent thinker there is. He's like this great genius marketer.
0:38:57 > 0:39:00He's my friend, but he wants to show me how independent...
0:39:00 > 0:39:03- So if I say, "Do this," he's going to do the opposite.- I disagree.
0:39:03 > 0:39:06You know I'm a fan of yours. I know. You disagree with everything.
0:39:06 > 0:39:11- I can tell you why.- You always disagree. You think I'm a pretty smart guy, right?
0:39:11 > 0:39:13- Actually, about as smart as they come.- OK.
0:39:13 > 0:39:18Why did you bring back two people that I can't fire?
0:39:18 > 0:39:22I can't fire them. Omarosa did nothing wrong,
0:39:22 > 0:39:25and I think you probably agree with that.
0:39:25 > 0:39:30Jennie really did nothing wrong. She didn't deserve to be here.
0:39:30 > 0:39:33I have no choice. You know that.
0:39:33 > 0:39:35Gene...you're fired.
0:39:37 > 0:39:41- I respect your decision. - I don't know why you did this. I had no choice.
0:39:41 > 0:39:44Thank you. So long.
0:39:46 > 0:39:47Thank you.
0:39:48 > 0:39:50Ladies.
0:39:56 > 0:39:58May I? Thank you.
0:39:58 > 0:40:00We insist.
0:40:03 > 0:40:05- All the best.- Thank you.
0:40:09 > 0:40:11Down, Jeeves.
0:40:15 > 0:40:17He's a tough guy.
0:40:17 > 0:40:21- Yeah.- And he's a good guy in many respects, but he's a tough guy.
0:40:21 > 0:40:23Wow! I just can't believe what I just saw.
0:40:23 > 0:40:26We had no choice.
0:40:44 > 0:40:46God, he wants to fire Nely.
0:40:56 > 0:41:00I trusted my gut more than the two executives I met.
0:41:00 > 0:41:03I'm more qualified to make those decisions
0:41:03 > 0:41:06simply because I'm in the people business.
0:41:06 > 0:41:10I stand by my conviction and my decisions -
0:41:10 > 0:41:11every one of them.
0:41:11 > 0:41:16In their present form, the women don't have a popcorn-fart chance
0:41:16 > 0:41:18of even shining the guys' shoes.
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