0:00:02 > 0:00:06- 'Previously...'- You'll be travelling to QVC in Pennsylvania.
0:00:06 > 0:00:09'The task was to produce a live ten-minute segment.'
0:00:09 > 0:00:13- If I saw that, I'd call immediately. - 'On Hydra, Marilu Henner took charge.'
0:00:13 > 0:00:18- That, to me, was the must-have item. - 'While Lennox Lewis had trouble staying awake.'
0:00:18 > 0:00:22Lennox had no sleep and he has worked out the best way to avoid getting fired
0:00:22 > 0:00:24is to be unaccountable for anything.
0:00:24 > 0:00:28- 'Meanwhile...'- Can I break the payments up over several months?
0:00:28 > 0:00:33- '..Empresario's leader Stephen Baldwin made a crucial discovery.' - We have Easy Pay.- Really?
0:00:33 > 0:00:36- 'When Team Empresario went live...' - Do your thing!
0:00:36 > 0:00:41- '..host Trace Adkins was unflappable.'- The lack of energy is almost confidence.
0:00:41 > 0:00:44- 'On Hydra...' - This was such a must-have for me. I said, "I have to sell it!"
0:00:44 > 0:00:47'..Marilu showed incredible passion.'
0:00:47 > 0:00:50She's got great enthusiasm but she talks a lot.
0:00:50 > 0:00:54- 'In the boardroom...' - You were very enthusiastic but sold less units for less money.
0:00:54 > 0:00:56'..it was a victory for Team Empresario.'
0:00:56 > 0:01:03I congratulate all of you and as you know, Stephen, you're going to get 20,000 additional for your charity.
0:01:03 > 0:01:07- You're doing very well. - 'Leaving Hydra to face Mr Trump.' - Who would you fire?- Sleepy boy.
0:01:07 > 0:01:12- 'And Piers went after Lennox.' - Lennox, when he's had sleep, is great
0:01:12 > 0:01:14and when he hasn't, he doesn't contribute very much.
0:01:14 > 0:01:19- 'But it was Marilu's over-zealousness that got the best of her.'- Let's put it this way...
0:01:19 > 0:01:23Stop talking so much! That's why you lost. You talk too much.
0:01:23 > 0:01:27And it hurts me to say this, but Marilu, you're fired.
0:01:38 > 0:01:44- Did everybody see Piers sweating in there?- Oh, no!- Sleepy boy is back! - Sleepy boy's back.
0:01:44 > 0:01:48THEY LAUGH
0:01:48 > 0:01:51Can you believe that? I did nothing. It was silly.
0:01:51 > 0:01:55I didn't understand what they were talking about, I was sleepy.
0:01:55 > 0:01:58Lennox may not like being called Sleepy Boy
0:01:58 > 0:02:02but that's what I would rename him if he was fighting tomorrow.
0:02:02 > 0:02:06- I can't believe you threw Lennox under the bus.- Don't worry about it.
0:02:06 > 0:02:11He was throwing you under the bus! Have you got some tyre marks on you? HE LAUGHS
0:02:11 > 0:02:15Lennox spent the entire day trying to position himself in a way that he wouldn't get blamed.
0:02:15 > 0:02:18And he does that well, but I'm on his case.
0:02:18 > 0:02:23- I'm not apologising. - No, I'm not saying apologise, I just can't believe you did that.- Why?
0:02:23 > 0:02:26- That was terrible.- Leave it in the boardroom. This is our team.
0:02:26 > 0:02:28- It's done. It's over. - HE LAUGHS
0:02:28 > 0:02:31Where you going? Aww!
0:02:31 > 0:02:36Piers wants to win at all costs. It doesn't matter what he does. This is war for him.
0:02:36 > 0:02:41He doesn't care. The main thing for him to do is win.
0:02:48 > 0:02:51# Money, money, money, money
0:02:52 > 0:02:53# Money
0:02:53 > 0:02:55# Money, money, money, money
0:02:57 > 0:02:58# Money
0:02:58 > 0:03:01# Some people got to have it
0:03:01 > 0:03:03# Yeah, yeah, yeah
0:03:03 > 0:03:06# Some people really need it
0:03:06 > 0:03:08# Listen to me, y'all
0:03:08 > 0:03:13# Do things, do things, do things, bad things with it
0:03:15 > 0:03:17# Dollar bills, y'all, come on
0:03:17 > 0:03:21# That mean, oh, mean
0:03:21 > 0:03:23# Mean green
0:03:23 > 0:03:26# Almighty dollar
0:03:26 > 0:03:30# Oh, that money
0:03:30 > 0:03:34# Give me a nickel, brother, can you spare that?
0:03:35 > 0:03:40# Money can drive some people out of their minds
0:03:42 > 0:03:45# No good, no good, money
0:03:45 > 0:03:48# Money, money, money, money
0:03:48 > 0:03:50# Money
0:04:01 > 0:04:04PHONE RINGS
0:04:04 > 0:04:08- "Hello?"- Is this Carol Baldwin?
0:04:08 > 0:04:12"This is Carol Newcomb Martineau Baldwin."
0:04:12 > 0:04:14Yeah. Do you know who this is?
0:04:14 > 0:04:17"Stephen! The Flea!"
0:04:17 > 0:04:19The Flea, right. That's my nickname.
0:04:19 > 0:04:22Well, guess what, honey?
0:04:22 > 0:04:27'I'm here for my mom and her organisation, The Carol Baldwin Breast Cancer Research Fund.'
0:04:27 > 0:04:31She's a crusader for breast cancer. She's a survivor of 12 years.
0:04:31 > 0:04:35'For me, this is personal, and that's why I'm taking it so seriously.'
0:04:35 > 0:04:41Remember when you came to New York and I gave you a little something from The Donald?
0:04:41 > 0:04:46- "Oh, yeah. I didn't send The Donald a thank you note, but I will."- OK.
0:04:46 > 0:04:49- Well, you might have to send him another one.- "How come?"
0:04:49 > 0:04:56- Cos I have a cheque in my hand again.- "Oh, that's wonderful!"
0:04:56 > 0:05:00We won another 20,000.
0:05:00 > 0:05:02"That's awesome! Awesome!
0:05:02 > 0:05:05"You helping and The Donald helping,
0:05:05 > 0:05:10- "we will find something to stop breast cancer, we will." - That's right. That's right, Mom.
0:05:10 > 0:05:15Having the title as two-time victor as a project manager,
0:05:15 > 0:05:17yes, it's cool, and if push comes to shove in the future
0:05:17 > 0:05:22and I've got to wield that title here and there just to psyche some people out,
0:05:22 > 0:05:26- oh, yeah, I'll throw that sucker if I have to. - HE LAUGHS
0:05:26 > 0:05:29"Tell The Donald I love him
0:05:29 > 0:05:32"and thank him so much for helping me."
0:05:32 > 0:05:36- I will, honey. Love you. - "Love you."- God bless.
0:05:37 > 0:05:39Pretty good.
0:05:58 > 0:06:01- Good morning.- ALL: Morning.
0:06:01 > 0:06:03We're standing in the lobby of Hearst Tower,
0:06:03 > 0:06:06a wonderful, beautiful, brand-new building,
0:06:06 > 0:06:09and it's going to be a landmark in New York City.
0:06:09 > 0:06:15You are going to be doing something that is very, very interesting.
0:06:15 > 0:06:19Dial Soap, a soap I happen to use, is doing an ad campaign.
0:06:19 > 0:06:24The ad campaign is going to run in the pages of Redbook Magazine.
0:06:24 > 0:06:29- We have our executive from Redbook. - Stacy Morrison, editor of Redbook.
0:06:29 > 0:06:33- And our executives from Dial. - Scott Moffat, vice president, general manager.
0:06:33 > 0:06:37- My name is Doug Waites, I'm the vice president of marketing. - And the task?
0:06:37 > 0:06:43Your objective for today is to create a four-page photo essay or photo layout
0:06:43 > 0:06:47to promote our newest product, Dial Nourising Yogurt Bodywash.
0:06:47 > 0:06:51It will be judged by the three of us based on three criteria.
0:06:51 > 0:06:55Creativity, integration of the brand and overall message and content.
0:06:55 > 0:07:01Each of you will be given a photographer and a full photo studio to complete your task.
0:07:01 > 0:07:06The winning project manager will get 20,000 for his or her favourite charity.
0:07:06 > 0:07:10Let's pick your project managers right now.
0:07:10 > 0:07:15I caution you, project managers have a pretty good chance of being fired,
0:07:15 > 0:07:19although, in this particular series, that hasn't happened much.
0:07:19 > 0:07:23But project managers, you really are on the line. So I...
0:07:31 > 0:07:35Empresario, who is going to be your project manager?
0:07:35 > 0:07:40- I was just PM, like, a week ago. - Hold on. Trace, you cool with Tito?
0:07:40 > 0:07:43- If you want it. - That's fine.- I'll support you.
0:07:45 > 0:07:48- I will, sir.- Tito?- Yes, sir. - Wow! For Dial Soap?
0:07:48 > 0:07:50- Yes.- OK.
0:07:50 > 0:07:53- Hydra, who's your project manager? - Carol.
0:07:53 > 0:07:59- Despite what I just...- I feel it's best for me to step forward because I've been in this role a long time.
0:07:59 > 0:08:03'Everything about my career makes this handcrafted for me as a PM manager.
0:08:03 > 0:08:06'I've been on the cover of Redbook five times.
0:08:06 > 0:08:11If I don't take this, I would expect to be fired for being a chicken.
0:08:11 > 0:08:14I don't want to be ridiculed because there are no women left, OK?
0:08:14 > 0:08:18Mr Trump, you know as well as anybody, you don't get fired if you win.
0:08:18 > 0:08:21- You think you're going to win? - Absolutely.- OK.
0:08:21 > 0:08:25George and Ivanka, they'll be my eyes and ears.
0:08:25 > 0:08:28Good luck. It's going to be very interesting.
0:08:28 > 0:08:34- In the end, someone from the losing team will be fired. Thank you. - ALL: Thank you.
0:08:37 > 0:08:43- Hi!- Good to see you.- Carol's the boss.- Oh, you're the team leader? - Yes, I am.
0:08:43 > 0:08:48'I have found, in all of these tasks, you can make a mistake right off the bat
0:08:48 > 0:08:53'and go off in a way different direction, so the meeting with the executive
0:08:53 > 0:08:55is the most important meeting.
0:08:55 > 0:08:59You're creating a photo-essay advertorial
0:08:59 > 0:09:01that supports both of our core brand values.
0:09:01 > 0:09:09What I'll be looking at is are you capturing who our Redbook reader is? Are you speaking to her?
0:09:09 > 0:09:15- Have you changed demographics at all? It used to be an older demographic. - The average age is 37.- 37.
0:09:15 > 0:09:18How racy could we be before we cross a line with Dial?
0:09:18 > 0:09:21I don't think we have a list of things that we won't do.
0:09:21 > 0:09:27- But I think taste and good judgement are always important. - Thank you very much.
0:09:27 > 0:09:30'It was quite obvious what they wanted.'
0:09:30 > 0:09:33We're talking about women in their 30s who've had lots of sex.
0:09:33 > 0:09:38- You know about this stuff?- Mm-hm. - Could've been scripted for you. - So I stepped forward.
0:09:38 > 0:09:42- I think we keep it very simple.- Yeah.
0:09:42 > 0:09:44Very sexy, very beautiful.
0:09:44 > 0:09:48- We need to tell a story.- We need to tell a whole story with a woman
0:09:48 > 0:09:53- and we should do well-rounded things in her life.- So we have to think about family.- Exactly.
0:09:53 > 0:09:56So there's one page, maybe it's a baby's hand holding her hand.
0:09:56 > 0:10:02Then the next page can be her in her bath tub. And then it's in the evening, her and her man.
0:10:02 > 0:10:06Buying homes, having babies, getting married and having great sex with her husband.
0:10:06 > 0:10:11- Every aspect of her life. - I think it's four great moments in a woman's life.
0:10:11 > 0:10:15- The last one has to be pure sex. - Things are looking good.
0:10:15 > 0:10:19Piers is letting people talk and interject and ask questions
0:10:19 > 0:10:22and he's not rabbiting on. He doesn't have diarrhoea of the mouth.
0:10:22 > 0:10:27- I think we're onto something here. - We are, mate.- I like it. - Let's boogie.
0:10:31 > 0:10:35- Hello. How are you?- Hi. Stacy Morrison. Great to meet you.
0:10:35 > 0:10:38- Pleasure to meet you.- Pleasure.
0:10:38 > 0:10:42This task was difficult because we weren't just catering to Dial,
0:10:42 > 0:10:45we had to also appeal to the executives at Redbook,
0:10:45 > 0:10:49think about their demographic and incorporate that into our ad.
0:10:49 > 0:10:53For starters, the Dial brand is known for healthy skin,
0:10:53 > 0:10:57it's trusted, it's an all-family brand,
0:10:57 > 0:11:03- it is straightforward and honest. - Redbook is 104 years old
0:11:03 > 0:11:07and the thing that's very special and unique about Redbook, we have a very deep connection
0:11:07 > 0:11:11- to the middle of the country and they love you. - THEY LAUGH
0:11:11 > 0:11:17Country Weekly may be the only magazine that uses more country artists on the cover than you do.
0:11:17 > 0:11:20- Do you love us for that?- I do. - THEY LAUGH
0:11:20 > 0:11:24- Except for the fact that you haven't called me yet.- Not yet.
0:11:24 > 0:11:27- You called that old, ugly Tim McGraw. - THEY LAUGH
0:11:27 > 0:11:30He's just kidding! He's just kidding.
0:11:30 > 0:11:35The girl from Redbook really was articulate in our meeting about how the audience of women
0:11:35 > 0:11:37that are Redbook love Trace Adkins.
0:11:39 > 0:11:43- I think we're using you in the ad again, bro.- No way!
0:11:43 > 0:11:49Honky-tonky-donky-donk, bro! Just photos of you in a bath tub with your cowboy hat on
0:11:49 > 0:11:52and chicks just squirting Dial Yogurt all over you.
0:11:52 > 0:11:58- Wow! That's good!- Just you with your guitar with your boots sticking out.
0:11:58 > 0:12:00- THEY LAUGH - He's turning red!
0:12:00 > 0:12:02He's turning red!
0:12:02 > 0:12:05STEPHEN LAUGHS
0:12:05 > 0:12:08Trace is going to be a commercial star and a TV star
0:12:08 > 0:12:12and a supermodel by the time this is all over. God bless him.
0:12:12 > 0:12:16- Is it going to be a bubble bath? - STEPHEN LAUGHS
0:12:16 > 0:12:20- Honky-tonky-donky-donk! - STEPHEN LAUGHS
0:12:29 > 0:12:33- Hi, how you doing?- How you doing? - Carol Alt, nice to see you.
0:12:33 > 0:12:35- Piers Morgan. - This is our photographer.
0:12:35 > 0:12:39The task was to do a four-page advertorial
0:12:39 > 0:12:44that would incorporate Dial Yogurt Natural Bodywash and Redbook.
0:12:44 > 0:12:49The target range is 20 to 50 with an emphasis on 37.
0:12:49 > 0:12:52- Do you know how young the models are?- Young 20s.
0:12:52 > 0:12:57This is what I thought. They're too young. To me, it is absolutely obvious that we should use Carol
0:12:57 > 0:13:00as the front woman for our images.
0:13:00 > 0:13:06When Piers mentioned that he thought I should be the model, I was totally against it because Donald said,
0:13:06 > 0:13:12"The project manager most likely will be fired." I didn't want modelling to interfere with my PMship.'
0:13:12 > 0:13:16- What do you think?- That puts many hats on my head.- I know.
0:13:27 > 0:13:30- How you doing? - Omarosa. What's your name?- Alex.
0:13:30 > 0:13:34- Hi, Alex. Tito Ortiz. - You're the photographer!- I am! Hey!
0:13:34 > 0:13:38The project manager is supposed to be Tito Ortiz
0:13:38 > 0:13:40but Tito needs lots of help and guidance.
0:13:41 > 0:13:44So, the concept I want you to come with is...
0:13:46 > 0:13:52The concept is that we're going with a product that's good for you and healthy and natural
0:13:52 > 0:13:58and we're going to set that in an environment of country and cowboy and cowgirl.
0:13:58 > 0:14:01- Work for you, Trace? - Yep.- That works for me.
0:14:01 > 0:14:03Yeah, thumbs up from Lady O.
0:14:05 > 0:14:08Stephen is really driving this ship,
0:14:08 > 0:14:14but the guys have won with all of these off-the-wall, bizarre, strange concepts.
0:14:14 > 0:14:19So I'm going to let them continue to do what they usually do, which is win.
0:14:19 > 0:14:21Here we go, guys. Everybody look to the camera.
0:14:23 > 0:14:25Rotate yourself this way.
0:14:25 > 0:14:28I have an innate understanding of how the camera sees things.
0:14:28 > 0:14:33That's gorgeous, man! Let's see that last one. Look at that! Wow!
0:14:33 > 0:14:38'And I've always been told I've got a great mindset for advertising.'
0:14:38 > 0:14:43Beautiful. 'And I've had people say I could run a studio in Hollywood just cos of the way I think.'
0:14:45 > 0:14:47- Trace, your thoughts?- Daddy likey.
0:14:47 > 0:14:50It's just not fair being on a team of all men!
0:14:50 > 0:14:52Sing her a song!
0:14:52 > 0:14:57Tito was letting me roll and do my thing cos, in the end, it was all an effort for the team.
0:14:57 > 0:15:00Beautiful! I'm loving this!
0:15:00 > 0:15:04I frickin' love it, dude! That's the shot!
0:15:08 > 0:15:11We could put one of the girls into the tub
0:15:11 > 0:15:16- and just shoot her from the back and see her reading papers in the tub. - It should be you.- You sure?- Yes.
0:15:16 > 0:15:19Carol was hesitant about being the model,
0:15:19 > 0:15:21but the idea we'd use a very young model of 20
0:15:21 > 0:15:25to appeal to the core audience of Redbook - ridiculous!
0:15:25 > 0:15:30- Do you want to be in a position where we lose this... - Because we didn't use a supermodel.
0:15:30 > 0:15:33I just needed you to convince me. Cos when I get in the boardroom tomorrow
0:15:33 > 0:15:37and they say, "Why did you step up for PM when there's only two women left?"
0:15:37 > 0:15:41- I'm going to say, "I rose to the challenge."- Exactly.
0:15:41 > 0:15:46- You need to get made up. - We need all our people in here. - OK, crew's coming. All right.
0:15:50 > 0:15:54It wants a little softness around the face but pretty much pulled back.
0:16:04 > 0:16:07All the pressure in the world is on me as project manager in this
0:16:07 > 0:16:11because this is my world, so if any mistakes are made, it's me.
0:16:11 > 0:16:13It's absolutely me and I can't pass the buck.
0:16:23 > 0:16:28Tito! She might have an idea. I don't know if it's a good one.
0:16:28 > 0:16:32This is catering to 99.9 percent women.
0:16:32 > 0:16:35- OK.- So here's my idea.
0:16:35 > 0:16:39What you have is Trace with his shirt off and the models, as well.
0:16:39 > 0:16:42Just to have it and just play a bit.
0:16:42 > 0:16:44Guys, can I see you all for just a moment?
0:16:44 > 0:16:47This is the best job ever!
0:16:48 > 0:16:55'I have tried really hard to keep the team focused on the fact that this is appealing to women.'
0:16:55 > 0:17:00Women want to see hot men, they want to have this fantasy.
0:17:00 > 0:17:02Trace, we need you.
0:17:02 > 0:17:06You're going to be an awesome model right now. Take your shirt off.
0:17:06 > 0:17:08You want me in this with these two dudes?
0:17:08 > 0:17:11- Get the- BLEEP- out of here, man!
0:17:13 > 0:17:16'I've got the tan of a vampire at this point.'
0:17:16 > 0:17:22- I pretty much look like a cadaver right now and it's not going to look good naked.- Whoo!
0:17:22 > 0:17:25- Lord!- You look good.- Shut up! - TITO LAUGHS
0:17:25 > 0:17:29'This is for all you sophisticated ladies out there.'
0:17:29 > 0:17:32Right on!
0:17:33 > 0:17:36Whoo!
0:17:36 > 0:17:39- Right there. Perfect.- Hallelujah!
0:17:41 > 0:17:43Perfect, bro.
0:17:43 > 0:17:47# There's one thing you just can't avoid
0:17:47 > 0:17:51# Ladies love country boys
0:17:51 > 0:17:56- I love this!- It's making the girls smile so we're doing something right. Getting all giddy for no reason.
0:17:57 > 0:18:01- This is all for charity, Trace. - Hallelujah!
0:18:01 > 0:18:05- That's phenomenal!- That's hot.- So that was my creative contribution.
0:18:05 > 0:18:10- There is it, look at that. We got it.- Yeah, I think we got it. - Way to go, boys!
0:18:10 > 0:18:15- Trace, you little stud muffin!- Whoa. - SHE LAUGHS
0:18:15 > 0:18:19- Hi, Ivanka.- Hi! How's it going? So what are you all doing here? - We went country.
0:18:19 > 0:18:26- I can see that!- Ooh! - That I'm shocked by. - That was just messing around.
0:18:26 > 0:18:30'Empresario was doing the country theme.
0:18:30 > 0:18:32'The visuals do look good.
0:18:32 > 0:18:36'Trace is in the shot. Let's see how that plays with the Dial execs.'
0:18:37 > 0:18:42- Good luck, guys. I look forward to seeing it come together.- Thanks for coming by.- Good to see you.
0:18:42 > 0:18:44Enjoy. Bye. Good to see you.
0:18:44 > 0:18:48- I believe we are done with the models.- Yes, we are.
0:18:48 > 0:18:53- Good job, everybody. Couldn't have done it without you.- Thanks.- Awesome. Thank you so much. Beautiful shots.
0:19:02 > 0:19:04Does that baby look real life to you?
0:19:04 > 0:19:08- Yeah.- The back of the head looks great. Oh! Perfect!- Yeah.
0:19:08 > 0:19:12Lennox had the job of art director, as he likes to call it.
0:19:12 > 0:19:15And Lennox has had a good night's sleep, so he's a bit perkier.
0:19:19 > 0:19:21Slowly turn your lips around to the baby.
0:19:21 > 0:19:24Oh, that's perfect! Yeah, like that!
0:19:24 > 0:19:28- Beautiful.- Yeah, that's it. That's the one I like.
0:19:28 > 0:19:31He's changed dramatically and it's quite transparent.
0:19:31 > 0:19:35He now believes that he's got within sniffing distance of victory
0:19:35 > 0:19:38and so it's time to get into fight mode. And that's fine.
0:19:38 > 0:19:41That's enough. Come and look at the shots.
0:19:42 > 0:19:45- Look at that!- Yeah. Beautiful.
0:19:45 > 0:19:47- Yes, we did it. - This is the kind of image, OK?
0:19:47 > 0:19:50Hop in the bed, please.
0:19:50 > 0:19:54- The guy's going to be coming from this angle. - SHE LAUGHS
0:19:55 > 0:20:00We pressed executives on how sexy we should get, and they were like, "Don't overdo it
0:20:00 > 0:20:04"but a bit of suggestion that Redbook girls like to have sex,
0:20:04 > 0:20:07- "not a problem at all." - OK, let's work it.
0:20:09 > 0:20:12- Nice! Ooh! - Someone's getting into it!
0:20:12 > 0:20:16- Yeah, baby!- Are you sure I shouldn't be in this, Carol?
0:20:18 > 0:20:23- Look at that picture! Oh, get that one!- That's the money shot, baby!
0:20:23 > 0:20:25We got the money shot ready!
0:20:25 > 0:20:29There's only one word for that photo shoot - wow!
0:20:29 > 0:20:35They've got Omarosa and we've got Carol Alt. Not a fair fight really, is it?
0:20:35 > 0:20:38Go on, get in here. You just come in behind like you want to get some, too.
0:20:38 > 0:20:42THEY LAUGH
0:20:42 > 0:20:45- No.- Lennox, I know what you're used to, mate.
0:20:46 > 0:20:48LAUGHTER
0:20:51 > 0:20:55I think the first image has to really be a wow.
0:20:55 > 0:20:59- Let me just tell you something. That's wow.- It's wow for you.
0:20:59 > 0:21:05- It doesn't do jack for me and I'm the demographic.- You don't think that's a beautiful woman?
0:21:05 > 0:21:10She's all right, but I'm not getting the magazine to look at her. I want to see Trace with his shirt off.
0:21:10 > 0:21:14'The shot of Trace with the two male models is the type of shot
0:21:14 > 0:21:17that the Redbook reader wants to see.
0:21:17 > 0:21:21Every woman in that room swooned as soon as he took his shirt off
0:21:21 > 0:21:23and stepped up there to pose.
0:21:23 > 0:21:27I think Trace being shirtless is awesome, I really do.
0:21:27 > 0:21:32How often does Redbook like that type of an image in their magazine?
0:21:32 > 0:21:35I'm just saying, I think it's a risk, and I'd rather play is safe.
0:21:37 > 0:21:40Trying to lead Omarosa and Stephen is really hard.
0:21:40 > 0:21:44She's kind of like a diva. Controlling, bossy and it's her way.
0:21:44 > 0:21:49And Stephen is a verbal bully who is very overbearing.
0:21:49 > 0:21:51But I have the last say cos I'm project manager.
0:21:51 > 0:21:53The last call is mine.
0:21:53 > 0:21:57Here's the four words that came out of the mouth of the Dial executive.
0:21:57 > 0:22:01Clean, healthy, trusted, family.
0:22:01 > 0:22:06Tito, if the other team goes wholesome and family
0:22:06 > 0:22:08and they win, we were wrong.
0:22:28 > 0:22:30- Good morning.- ALL: Good morning.
0:22:30 > 0:22:36We met you guys and we listened hard to your readership demographic of Redbook Magazine.
0:22:36 > 0:22:41We thought long and hard about who we could get to front this.
0:22:41 > 0:22:44You asked us to delight and surprise.
0:22:44 > 0:22:51We believe you will be most delighted by our choice of front woman for Dial.
0:22:52 > 0:22:55There she is, Mr Trump. Miss Carol Alt.
0:22:55 > 0:23:01And I would argue that the celebrities, when they fit the brand perfectly, sell like a dream.
0:23:02 > 0:23:07This is the first page of our four-page advertorial. We've come up with a slogan for you.
0:23:07 > 0:23:10"Good for me, great for my skin."
0:23:10 > 0:23:15Because it implies health which you're getting from the yogurt, which is the main point of it.
0:23:15 > 0:23:18Why yogurt? It's a question you're going to ask.
0:23:18 > 0:23:22You turn the page and find out.
0:23:22 > 0:23:26Yogurt facts here. You've got to tell the reader what they're getting here.
0:23:26 > 0:23:30That's the detail. There's Carol at the end of this busy day
0:23:30 > 0:23:35lying in her luxurious bath, making her feel radiant and relaxed.
0:23:36 > 0:23:39All this is great. It's touched every moment of her life,
0:23:39 > 0:23:41but there's one she really wants it to touch.
0:23:43 > 0:23:47- Her man. Because, ultimately, it's great...- Is he biting her?
0:23:47 > 0:23:52- It looks like he's biting her. - He's just so entranced by the aroma
0:23:52 > 0:23:55and the feel of her skin, that he could literally eat her.
0:23:55 > 0:23:58In conclusion, we think if you put that in Redbook,
0:23:58 > 0:24:04- you would have a fantastic response from Redbook readers to this.- OK.
0:24:04 > 0:24:07- Thank you.- Thanks very much. - Thank you. Good job.
0:24:07 > 0:24:10OK, next, Empresario.
0:24:17 > 0:24:20- Don't fight him. Do not fight him. - THEY LAUGH
0:24:20 > 0:24:22- Morning.- OK, go ahead.
0:24:23 > 0:24:29Women's lives are hectic. They have to find time to balance work and home.
0:24:29 > 0:24:33How do you incorporate a beauty product that can help combat dehydration,
0:24:33 > 0:24:35dry skin, itchy skin?
0:24:35 > 0:24:39Women have to find ways to do this
0:24:39 > 0:24:42and we've found a product that can help.
0:24:42 > 0:24:47So we're going to go over our pitch of Dial yogurt-based...
0:24:47 > 0:24:49- Bodywash.- Bodywash.
0:24:49 > 0:24:53With aloe vera. And, of course, we'll continue on.
0:24:54 > 0:24:56One of the things we were trying to get across
0:24:56 > 0:25:02was kind of a country...desert, erm...
0:25:02 > 0:25:06Kind of a country-desert feeling to it, the reason why is, that's when the skin's the driest.
0:25:06 > 0:25:10And then you can see, our model has beautiful, glowing skin.
0:25:10 > 0:25:13Naturally beautiful skin has no boundaries.
0:25:13 > 0:25:18And the boundaries you can see, from the horizon, it keeps going and going and going.
0:25:19 > 0:25:24'I got a really hot shot of Trace, but it didn't make the cut.
0:25:24 > 0:25:27'If we lose, the responsibility will fall on Tito.'
0:25:27 > 0:25:31The project manager just completely did not deliver.
0:25:31 > 0:25:35Of course, we used Trace. The reason why we used Trace,
0:25:35 > 0:25:42cos the demographics that we did have were from ladies ranging from the age of 20... Excuse me, 30 to 59,
0:25:42 > 0:25:48which most country folk ladies that will love Trace's, er... Kind of push the product.
0:25:49 > 0:25:54We also wanted to be conscious that it was uniform to the Redbook Magazine
0:25:54 > 0:25:59and not do something that was way too outside the box that wouldn't conform with Redbook.
0:25:59 > 0:26:03So finally, the bodywash that you've been dreaming of.
0:26:03 > 0:26:05Dial.
0:26:05 > 0:26:08- It's the natural choice. - It is the natural choice.
0:26:08 > 0:26:14- Very good job.- Nice job.- Thank you. We enjoyed ourselves.- Until next time, or we see it in the magazine.
0:26:14 > 0:26:17- THEY LAUGH Thank you.- Thanks. - Thank you very much.
0:26:19 > 0:26:24- How did you like Hydra?- I felt that they had a message that was very warm
0:26:24 > 0:26:27and was about a woman's whole life
0:26:27 > 0:26:33- and those are certainly things that are very important to Redbook readers.- Doug?
0:26:33 > 0:26:37They did a very nice job of answering the question, "Why buy a bodywash with yogurt?"
0:26:37 > 0:26:41I thought they integrated it in a manner that felt sensual but not over-the-top.
0:26:41 > 0:26:45- I liked that. - What didn't you like a Hydra?
0:26:45 > 0:26:49I wasn't sure I loved the last image, the image in bed.
0:26:49 > 0:26:52- The biting. - Yeah, it was a little provocative,
0:26:52 > 0:26:55attention-getting, but unnecessary.
0:26:55 > 0:26:58So what did you think in terms of Empresario?
0:26:58 > 0:27:01Better job? Not such a good job? Tell me, what did you think?
0:27:01 > 0:27:04I thought the photographs for Empresario were beautiful.
0:27:04 > 0:27:08It was a very highly-produced environment and it took me somewhere else.
0:27:08 > 0:27:13I think they did a nice job of showing the contrast of why you have dry skin
0:27:13 > 0:27:15and why this product can help address that.
0:27:15 > 0:27:20They used as outdoor, dry setting as a metaphor for dry skin.
0:27:20 > 0:27:23I didn't think that worked all that effectively.
0:27:23 > 0:27:25I felt there wasn't really a consistent message.
0:27:25 > 0:27:29- I didn't think the text worked together. It didn't have a consistent thread.- All right.
0:27:29 > 0:27:33But you liked both. Tell me, who did you like more?
0:28:01 > 0:28:04- Tito, how did you think you did? - I think we did very well.
0:28:04 > 0:28:08I think we got our point across and we really sold Dial
0:28:08 > 0:28:14the way that the United States wants to see Dial, the new yogurt product that they're selling.
0:28:15 > 0:28:20You know the thing that surprised me? I've watched you fight many times
0:28:20 > 0:28:24and you don't look nervous. You rip somebody apart and you don't look nervous.
0:28:24 > 0:28:28But you looked very nervous at that presentation.
0:28:28 > 0:28:32I just want to make sure that I represent Team Empresario the right way
0:28:32 > 0:28:37- and you make me a little nervous cos I want to be perfect on everything I do in front of you.- OK.
0:28:37 > 0:28:41- Carol, how do you think you did? - I am very confident we did very well. - Why?
0:28:41 > 0:28:44Because I think we hit the demographics that Redbook has
0:28:44 > 0:28:50and that is obviously the demographics that Dial is looking for because they're in that magazine.
0:28:50 > 0:28:55And I believe that we delivered a clean, fresh and sensational presentation.
0:28:55 > 0:29:00- I warned you not to be project manager.- Yes, but I would rather be fired by standing up to a challenge
0:29:00 > 0:29:03- than running away from one. - That's a good line of crap.
0:29:03 > 0:29:07- Yeah, I like it.- If it was crap, I wouldn't have stood up, but I did.
0:29:07 > 0:29:13I was a little bit curious, the photo of the guy on your back biting you.
0:29:13 > 0:29:18- Mm-hm.- Or it looked like biting. Was that supposed to be biting? - A playful bite.
0:29:18 > 0:29:21- But was that supposed to be a biting picture?- It was a playful bite.
0:29:21 > 0:29:26You're spun over and he's standing on top... Tito's going crazy cos he gets bitten all the time.
0:29:26 > 0:29:30THEY LAUGH Maybe at home.
0:29:30 > 0:29:35It was... I was really surprised. Do you think that was good?
0:29:35 > 0:29:38I think we pushed the envelope a bit, but it was interesting
0:29:38 > 0:29:41and it definitely surprised them and delighted them.
0:29:41 > 0:29:49- Have you seen each other's campaign? - No.- I'd like to show it. Ivanka, would you give them the campaigns?
0:29:49 > 0:29:51Thank you.
0:29:51 > 0:29:55These are the campaigns that your competing team did.
0:29:55 > 0:29:59Study them, take your time. I'd like to know what you think.
0:29:59 > 0:30:02Tito, you see what I'm talking about with that one picture?
0:30:02 > 0:30:08We had a similar thing. We had Trace with his T-shirt off with two guys behind him holding bottles
0:30:08 > 0:30:13- and we didn't want to take that step. We thought...- Wait, does Trace look good with his T-shirt off?
0:30:13 > 0:30:17- Yes.- Actually, for his age... - Hey! Hey, boy!
0:30:17 > 0:30:20For a man to say that, I train all the time...
0:30:20 > 0:30:26- Why didn't you do it? - Because I think it was a little risque for that type of magazine.
0:30:26 > 0:30:29- You think so? - No. It was all about sex.
0:30:29 > 0:30:34- You say he looks good without the T-shirt.- Wonderful.- Women will like that, and some men, OK?
0:30:34 > 0:30:37There are some men out there that will like that, too. OK.
0:30:37 > 0:30:40Piers, what do you think of the ad?
0:30:40 > 0:30:45I think it's boring, amateurish and does not hit the right demographic.
0:30:45 > 0:30:50- Other than that, you liked it? - I love Trace, but I don't think I'd use him as...
0:30:50 > 0:30:54- Compared to our guy... - Why would you not use Trace? I could see using Trace.
0:30:54 > 0:30:58He's had 23 hit singles. I'd say Trace is really good.
0:30:58 > 0:31:02- Or you could've used Omarosa. What about her?- I don't object to it...
0:31:02 > 0:31:07- Do you think Omarosa would've been better than Trace? - Only in a graveyard scene.
0:31:07 > 0:31:11Mr Trump, the executive from Redbook even said the words in our meeting,
0:31:11 > 0:31:16"Trace, you are perfect to our demographic. A lot of our people..."
0:31:16 > 0:31:20- Is that why you did it? - Well, it was a big part of it, sure.
0:31:20 > 0:31:23Omarosa, what do you think of their ad?
0:31:23 > 0:31:27- The biting is a bit edgy for me. - It's not biting, it's nibbling.
0:31:29 > 0:31:33- What do you think? - I think it's great. But we wanted to do something creatively
0:31:33 > 0:31:39- that was more original. We wanted to create something that was a little more interesting.- More edgy.
0:31:39 > 0:31:43But you're probably not more edgy because they do the biting picture.
0:31:43 > 0:31:47- We were leaning...- The biggest thing was telling the story. - The photo-essay part.
0:31:47 > 0:31:53Am I missing something? What is the story here, other than a woman lies in a bath and Trace sings a song?
0:31:53 > 0:31:57- What's the story?- Read the words. - I can't read anything. It's tiny.
0:31:57 > 0:32:01- I mean, from a purely professional point of view. - Do you have your specs?
0:32:01 > 0:32:04I was a newspaper editor for ten years. This would not pass first base.
0:32:04 > 0:32:08- This is journalistic amateur hour. - Where's your specs?
0:32:08 > 0:32:11- Piers.- I observe you professionally as amateurish.
0:32:11 > 0:32:13- I can't read it.- Put on your specs.
0:32:13 > 0:32:19- Country something something.- Put on your specs, mate.- Unreadable, mate.
0:32:19 > 0:32:22- STEPHEN LAUGHS - OK. Trace, what did you think of their ad?
0:32:22 > 0:32:25Well, Carol's a stunning woman.
0:32:25 > 0:32:28- It's a great looking shot, right? - Yeah, it is.
0:32:28 > 0:32:32- I love the first shot. I'm not sure I like the rest of it too much. - Yeah.
0:32:32 > 0:32:38- You see, what I like doesn't matter - Yes.- Because it doesn't matter. - I knew this was coming.
0:32:38 > 0:32:43I sort of like theirs, I like yours. And she said, "Here it comes." What I like didn't matter.
0:32:43 > 0:32:48But I can tell you that the executives thought that
0:32:48 > 0:32:52the ad done by Piers and Carol and Lennox
0:32:52 > 0:32:56was fantastic and therefore the winner is Hydra.
0:33:01 > 0:33:07So, Carol, you were project manager. Your charity is going to get another 20,000.
0:33:07 > 0:33:12- They're doing very well. Again, the charity? - The Tony Alt Memorial Foundation Inc.
0:33:12 > 0:33:16- And this time you didn't cry. - I didn't cry. - You really did a good job.
0:33:16 > 0:33:19- Get the hell out of here. - Thank you very much.
0:33:19 > 0:33:23They really thought it was fantastic.
0:33:24 > 0:33:27- Hydra! - TRACE LAUGHS
0:33:27 > 0:33:29I'm sure that makes you feel horrible.
0:33:29 > 0:33:35This is the dream team. I know it. I can feel it. I never had any doubt we'd win today.
0:33:35 > 0:33:40- This is the best performance we've had so far and there's three of us. - Here we go, it's on.
0:33:40 > 0:33:43Do you think a woman should've been project manager? This is a tough one.
0:33:43 > 0:33:47You're a fighter. You make a lot of money physically fighting. We all fight.
0:33:47 > 0:33:53I think you're 100 percent correct. When we first found out we were going to have the task, Omarosa said,
0:33:53 > 0:33:57- "I'll do it".- I wanted it.- OK, it's good that you wanted to do that.
0:33:57 > 0:34:00- Then when it came down to a decision, they pushed it on me. - Pushed it on you?
0:34:00 > 0:34:04You said, "Tito, you should be..." Did you not say that? Don't lie.
0:34:04 > 0:34:08- I looked at you. - This is television. Don't lie.
0:34:08 > 0:34:13- Tito, I stepped up immediately and said I wanted this. - You did not say, "You should do it"?
0:34:13 > 0:34:16- I don't ever pass off my responsibility.- Look me in the eye.
0:34:16 > 0:34:19You tell me you did not say that.
0:34:19 > 0:34:23- Tito, don't try to intimidate me. - I'm not. - I'm not one of your opponents.
0:34:23 > 0:34:27- You said you would take it and when it came to...- I said I wanted this.
0:34:27 > 0:34:30- My charity is yet to win money. - Excuse me.
0:34:30 > 0:34:34But in the end, which is the only time that counts, did you push it on Tito?
0:34:34 > 0:34:39- We went back and forth. - Did you push it on Tito? - I did surrender to his decision.
0:34:39 > 0:34:42Don't you have the marketing background? I heard you say that.
0:34:42 > 0:34:47- Absolutely. I said that. - This was as much a marketing task as you could possibly have.
0:34:47 > 0:34:52- Why didn't you step up and do it? - We've learned in the past that the project manager gets bogged down
0:34:52 > 0:34:59with all the other responsibilities that they have and they don't get to focus on the actual project.
0:34:59 > 0:35:04But on a personal note, you can't really win money for your charity unless you are the project manager,
0:35:04 > 0:35:08- other than the end result, which is the big one.- She's toast.
0:35:08 > 0:35:10I don't know how I'm going to cope. SHE LAUGHS
0:35:10 > 0:35:15- How did you do previously as project manager?- I'm zero and two
0:35:15 > 0:35:18and I want to win, I want to be a PM.
0:35:18 > 0:35:22I may have to leave the room. It may get too emotional for me.
0:35:22 > 0:35:25Kick her out!
0:35:26 > 0:35:31The first thing I did with Tito was to sit him down and help him understand
0:35:31 > 0:35:33the background positioning for Redbook.
0:35:33 > 0:35:36They have a mature audience. These are woman who've made it.
0:35:36 > 0:35:42They have families, they want to learn about fashion, to travel, to learn about health issues.
0:35:42 > 0:35:46It seems you were concentrating so much on Redbook when it's a Dial product.
0:35:46 > 0:35:51- Why yogurt?- There was no concept. - Why wasn't there a concept?
0:35:51 > 0:35:56Whose fault is it that there was no concept? That's a big statement, there's no concept.
0:35:56 > 0:36:00- There's two people that I would focus on.- Who?- Tito and Stephen.
0:36:00 > 0:36:05- Stephen was picking up the slack for Tito. He was technically the project manager.- Is that good or bad?- Bad.
0:36:05 > 0:36:10- Stephen, what do you think of that? - Mr Trump, I thought the team did its very best to work together.
0:36:10 > 0:36:14- And looking at that ad, their ad was better. Do you agree? - It was different.
0:36:14 > 0:36:20- Don't you think it was better? - We made a call conceptually. We were wrong.- It doesn't matter.
0:36:20 > 0:36:24- You called it wrong.- We were wrong. - Trace, you've been a quiet star
0:36:24 > 0:36:28and you've done really well. If you were me, who would you fire?
0:36:30 > 0:36:36I would have to say that I will stick up a little bit for Omarosa.
0:36:36 > 0:36:39She made suggestions too, but nobody listened.
0:36:39 > 0:36:44And I think, for that very reason, and I love the man to death,
0:36:44 > 0:36:49but I would have to say Tito is responsible because he did let Stephen take charge of this.
0:36:49 > 0:36:53- And did Stephen not do a good job? - Stephen did...
0:36:53 > 0:36:58What's beautiful about Stephen is, when he has a target, he focuses in on that
0:36:58 > 0:37:04and you almost have to just break his concentration physically to get him to listen to you.
0:37:04 > 0:37:08He's always been very overbearing but I'm not a person...
0:37:08 > 0:37:10- Is he overbearing? - Of course. Without a doubt.
0:37:10 > 0:37:14He's a much different guy than I thought. He's a strong guy.
0:37:14 > 0:37:19If he believes that Stephen Baldwin was overbearing, he's gone, he's dead, he's toast.
0:37:19 > 0:37:22Omarosa, what were the ideas you had that weren't used?
0:37:22 > 0:37:26One of my ideas was the male models that we used as a backdrop
0:37:26 > 0:37:32- and with Trace with his shirt off and a guitar. I thought it was edgy, creative.- Would've been more edgy.
0:37:32 > 0:37:35- And the...- Why wasn't that done, Tito? It could've been very good.
0:37:35 > 0:37:40- Stephen pretty much shut that down cos he said it was too risque. - But you're project manager.
0:37:42 > 0:37:49- Omarosa, who should be fired, in your opinion?- I'd have to say Tito.
0:37:51 > 0:37:55But it was Stephen's idea to have Trace be, like, boring.
0:37:55 > 0:37:59And I say that with all due respect, Trace, cos you would've been more exciting,
0:37:59 > 0:38:03you wouldn't have excited me, but you would've excited some women, maybe.
0:38:03 > 0:38:08- Omarosa was excited about that picture.- I really was! - Without the shirt?- Yes, sir.
0:38:08 > 0:38:12- How would you have felt doing it without the shirt? - I was a little uncomfortable.
0:38:12 > 0:38:17- I've been in this cave now... - I wanted that picture also and I kept saying, "Let's do it".
0:38:17 > 0:38:22- Omarosa, in my defence, did I say, "Let's do it"?- You did and you put it in the layout.
0:38:22 > 0:38:24- Why wasn't it done? - Stephen was adamant against it.
0:38:24 > 0:38:29He said, "I do not want it. We should play it safe. Let's be conservative."
0:38:29 > 0:38:35- I'm not going to fight with Stephen. - Would it have made any difference? - Yes! This is a woman's magazine!
0:38:35 > 0:38:38You know, Stephen, it might have made a difference. Honestly.
0:38:38 > 0:38:41They had edge and they had beauty. You didn't have either.
0:38:41 > 0:38:44And at least this way you would've had some edge.
0:38:44 > 0:38:50Tito, I'm not going to ask you to do this, but if I did, who would you exonerate?
0:38:51 > 0:38:55I won't ask you to, because you have four people.
0:38:55 > 0:39:00Who would you send out, though, if I told you to do that?
0:39:03 > 0:39:07Since the beginning of this show, I've always gone on about people who work the hardest.
0:39:07 > 0:39:10- I'm going on that line. - Who worked the hardest?- Omarosa.
0:39:10 > 0:39:13- She worked the hardest?- Yes.
0:39:13 > 0:39:18OK. I think it's so amazing that you said that Omarosa shouldn't be fired
0:39:18 > 0:39:24and probably she shouldn't be, and actually, Trace came through for you unbelievably and I was surprised,
0:39:24 > 0:39:27but he said they wouldn't use your ideas, et cetera.
0:39:27 > 0:39:30That leaves you, Tito, and Stephen.
0:39:32 > 0:39:40And Tito, as much as it pains me, I told you the project manager's neck was on the line.
0:39:40 > 0:39:45So, Tito, you're fired. But I will tell you, you are really special.
0:39:45 > 0:39:50- It's been an honour to work for you. - I think you're so incredible that personally, out of my own account,
0:39:50 > 0:39:56I'm going to give you 50,000 for St Jude's, OK? It's a terrific group. They do a great job.
0:39:56 > 0:39:59But I want to watch you do things beyond the fighting
0:39:59 > 0:40:03- because, boy, you have talent. - Thank you.- Get out of here.
0:40:11 > 0:40:14That Tito is a special person.
0:40:14 > 0:40:17He really is. And what you did was terrific.
0:40:17 > 0:40:21You hear so much about fighters, and this is like a whole different thing
0:40:21 > 0:40:23and yet he's the best there is. It's an amazing thing.
0:40:55 > 0:40:57This is all my charity time to give back.
0:40:57 > 0:41:02And St Jude Children's Research Hospital is what this was all about. And I had fun.
0:41:02 > 0:41:07I wouldn't take back anything at all. The only regret is maybe I should have worked a little harder.
0:41:07 > 0:41:12I met some great people on this show and it was nice to work with Mr Trump.
0:41:12 > 0:41:17So, in the long run, watch me in the octagon kick some ass.
0:41:19 > 0:41:23Subtitles by Red Bee Media Ltd
0:41:23 > 0:41:27E-mail subtitling@bbc.co.uk
0:41:27 > 0:41:27.