0:00:02 > 0:00:05Previously - the teams were tasked with creating a storefront
0:00:05 > 0:00:08to relaunch the Kodak Moments campaign.
0:00:08 > 0:00:11We'll give you Kodak products in a photo studio
0:00:11 > 0:00:14so that you can create for the people of New York Kodak Moments.
0:00:14 > 0:00:18On Tenacity, Maria Kanellis's ability to lead was questioned...
0:00:18 > 0:00:22Let's say we do the corner of a wrestling ring.
0:00:22 > 0:00:26Because of her youth, she's trying to prove herself.
0:00:26 > 0:00:30..and Sinbad's performance for Rocksolid fell flat.
0:00:30 > 0:00:32We should have stuff, "Hey, man, welcome to the store."
0:00:32 > 0:00:35We can shoot a welcome as you walk in. This could be a welcome kiosk.
0:00:35 > 0:00:38This is how it's going to work. This is how we explain it.
0:00:38 > 0:00:40It's all clear in his mind - nobody else is really getting it.
0:00:40 > 0:00:43Bret Michaels was pushed to the side...
0:00:43 > 0:00:45Michael, I need to know what I'm doing.
0:00:45 > 0:00:49I don't know what to tell you to do, Bret, because I'm not the project manager.
0:00:49 > 0:00:52- Just give me something to do because I'm about to- BLEEP- snap.
0:00:52 > 0:00:53Bret was being an ass.
0:00:53 > 0:00:56..and on both sides, the game took its toll.
0:00:56 > 0:00:58SHARON COUGHS
0:00:58 > 0:01:00Sharon succumbed to illness...
0:01:00 > 0:01:03I knew I was coming down with something. I was not feeling good.
0:01:03 > 0:01:06..while Darryl struggled with the workload.
0:01:06 > 0:01:09'I've been lazy today. For some reason, I just... I haven't been there.'
0:01:09 > 0:01:12You know, mentally, I just haven't been, you know, focused.
0:01:12 > 0:01:14When the storefronts opened...
0:01:14 > 0:01:16All right, let's open this!
0:01:16 > 0:01:17..the women hit their stride...
0:01:17 > 0:01:20Today, we are celebrating the champion in you.
0:01:20 > 0:01:23..and the men finally found their footing.
0:01:23 > 0:01:25Perfect! Kodak Moment.
0:01:25 > 0:01:27But when the winner was announced...
0:01:27 > 0:01:31They loved the job that the women did. Congratulations.
0:01:31 > 0:01:35- Maria, I'm giving you a cheque for 20,000.- Thank you.
0:01:35 > 0:01:39..the men were left to face Mr Trump, and the team singled out Bret.
0:01:39 > 0:01:43Frustration became evident. People handled it differently.
0:01:43 > 0:01:46Bret handled it by going wherever Bret went.
0:01:46 > 0:01:49The only one that lost a little bit of focus was Bret.
0:01:49 > 0:01:52But Mr Trump was focused on Sinbad.
0:01:52 > 0:01:55- Is Bret manageable, Sinbad?- Yes.
0:01:55 > 0:01:57If he's manageable, why couldn't you manage him?
0:01:57 > 0:02:00You're the project manager. Sinbad, you're fired.
0:02:13 > 0:02:17- Who's going? Who will be fired? - I think it'll be Bret.
0:02:17 > 0:02:20Just basically because he's been late a couple of times
0:02:20 > 0:02:24and because a couple people have said some things about him
0:02:24 > 0:02:25that may be true.
0:02:25 > 0:02:29- The things that have been said about Bret are true.- Yeah.
0:02:29 > 0:02:32'It's hard for me to say that I hope any one of those guys are fired,'
0:02:32 > 0:02:34because I think that they all bring strengths.
0:02:34 > 0:02:35I think that, moving forward,
0:02:35 > 0:02:39'the one that would be the most dispensable would be Bret.'
0:02:43 > 0:02:46- ALL: Oh! - Hey.
0:02:46 > 0:02:48That son of a bitch! That Sinbad, that son of a bitch!
0:02:48 > 0:02:50No, he's a great guy.
0:02:50 > 0:02:52- Thanks, Selita.- It's good to see you.- I've been fired before.
0:02:52 > 0:02:54Thank you very much. Thank you.
0:02:54 > 0:02:55What happened, Bret?
0:02:55 > 0:02:58You know what's getting old to me? I'll say this.
0:02:58 > 0:03:01Everyone's thrown me under the bus from the word go, and it's OK.
0:03:01 > 0:03:04I was... I read with it and let them roll.
0:03:04 > 0:03:06I... I was confused, man.
0:03:06 > 0:03:10You be in my shoes. Let everyone come at you, and see how it feels.
0:03:10 > 0:03:12'After a while, you've got to start throwing up your dukes
0:03:12 > 0:03:14'and say, "Wait a minute." Everyone's coming at me,'
0:03:14 > 0:03:17and I did nothing but be respectful to these people.
0:03:17 > 0:03:20I asked you the other day, you were the account manager,
0:03:20 > 0:03:21and you said, "Ask Sinbad." I'm like,
0:03:21 > 0:03:26"Well, I thought you could give me some money, I'll go do the graphics." Why are you always...?
0:03:26 > 0:03:29What I'm saying is, suddenly there was this thing.
0:03:29 > 0:03:32I said, "My expertise is storefront. I can do this.
0:03:32 > 0:03:34"I build stages every day. I'll build our stage."
0:03:34 > 0:03:36All I asked for was a job.
0:03:36 > 0:03:39You guys cannot look at me and say I didn't work like a grunt.
0:03:39 > 0:03:40Bret just, you know, blew up.
0:03:40 > 0:03:43Felt like, for some reason, he wasn't being treated well,
0:03:43 > 0:03:46'but took it out on his team members. I just decided, you know,
0:03:46 > 0:03:51'this is what I didn't want to be a part of. So I left.'
0:03:51 > 0:03:54You tell me to be me. I... I blew off my steam. You know?
0:03:54 > 0:03:57A few members of this team are definitely shutting me out.
0:03:57 > 0:03:59And unless we resolve those differences,
0:03:59 > 0:04:02we're never going to win another one of these things.
0:04:02 > 0:04:04'We're all going to be going home.'
0:04:08 > 0:04:11# Money, money, money
0:04:12 > 0:04:14# Money!
0:04:14 > 0:04:16# Money, money, money
0:04:17 > 0:04:19# Money!
0:04:19 > 0:04:21# Some people got to have it
0:04:21 > 0:04:23# Yeah, yeah
0:04:23 > 0:04:26# Some people really need it
0:04:26 > 0:04:28# Hey, listen to me, y'all
0:04:28 > 0:04:30# Do things, do things, do things
0:04:30 > 0:04:33# Bad things with it
0:04:35 > 0:04:36# Dollar bills, y'all
0:04:36 > 0:04:39# Come on, that mean
0:04:39 > 0:04:43# Mean, mean green
0:04:43 > 0:04:46# Almighty dollar
0:04:46 > 0:04:50# I know that money
0:04:50 > 0:04:55# Give me a nickel Brother, can you spare a dime?
0:04:55 > 0:05:00# Money can drive some people out of their mind
0:05:04 > 0:05:05# Money!
0:05:05 > 0:05:08# Money, money, money
0:05:08 > 0:05:10# Money! #
0:05:21 > 0:05:24Hello, hello! My name is Maria.
0:05:24 > 0:05:26- Hi, Maria.- You're John Paul, right? - Yup.
0:05:26 > 0:05:29I won 20,000 for Make-A-Wish,
0:05:29 > 0:05:31'and now I get to meet a Make-A-Wish kid'
0:05:31 > 0:05:33and give him that 20,000 cheque.
0:05:33 > 0:05:37'John Paul has acute lymphoma leukaemia.'
0:05:37 > 0:05:39How long have you been part of Make-A-Wish?
0:05:39 > 0:05:42- For about two years. - When were you diagnosed?
0:05:42 > 0:05:44Three days after I turned five.
0:05:44 > 0:05:48- Wow. How do you feel now? - I feel great.
0:05:48 > 0:05:51And I hope that won't affect me anymore.
0:05:53 > 0:05:56As you know, I am on Celebrity Apprentice.
0:05:56 > 0:06:00And I was project manager, and I actually won.
0:06:00 > 0:06:04So if you want to take this back for Make-A-Wish for me.
0:06:08 > 0:06:11- Wow, 20,000.- Wow!
0:06:11 > 0:06:16'Maria gave me a cheque for 20,000 for Make-A-Wish.'
0:06:16 > 0:06:19It means so much that there's still people out there
0:06:19 > 0:06:21that are fighting for money for us.
0:06:21 > 0:06:23What did you wish?
0:06:23 > 0:06:27To meet Donald Trump because he's kind of inspired me.
0:06:27 > 0:06:29This year, I did my own stand
0:06:29 > 0:06:34- and I made, like, about 14.- I could use you on The Apprentice! I could!
0:06:34 > 0:06:38It's interesting that he would have chosen Donald Trump.
0:06:38 > 0:06:40And he kind of looks like Donald Trump too a little bit!
0:06:40 > 0:06:42I think he's got better hair, though.
0:06:42 > 0:06:46- And what would it mean to you to have your wish come true?- A lot.
0:06:46 > 0:06:50I want to tell you that you ARE going to New York,
0:06:50 > 0:06:53and you're going to the finale of Celebrity Apprentice.
0:06:53 > 0:06:55- And guess what else?- What?
0:06:55 > 0:06:57You're going to be able to meet Donald Trump
0:06:57 > 0:07:00and the entire cast that is there.
0:07:02 > 0:07:05ALL LAUGH
0:07:05 > 0:07:08- I have never seen him speechless. - Oh, thank you so much.
0:07:08 > 0:07:12Thank you. And don't spend that on yourself!
0:07:32 > 0:07:34- Good morning. - ALL: Morning.
0:07:34 > 0:07:37So, Governor, what did you think of the boardroom?
0:07:37 > 0:07:40I thought it was an interesting experience.
0:07:40 > 0:07:44I'm glad I'm still here to fight another day, and I miss Sinbad.
0:07:44 > 0:07:46Did I make the right decision?
0:07:46 > 0:07:48I think, um...
0:07:51 > 0:07:53Yeah, I think, uh...it...
0:07:53 > 0:07:57Considering all the circumstances... um...it...
0:07:57 > 0:07:59- Regrettably, I think... - It was the right decision.
0:07:59 > 0:08:02ALL LAUGH
0:08:02 > 0:08:05OK. We all know there are problems in the world,
0:08:05 > 0:08:09and one of those really big problems is identity theft.
0:08:09 > 0:08:12It's a huge problem.
0:08:12 > 0:08:15On my left, I have two great executives.
0:08:15 > 0:08:21Todd Davis is with LifeLock. Janice Chapin is with Norton.
0:08:21 > 0:08:25These two companies have come together to offer a new product.
0:08:25 > 0:08:27- Janice.- Thanks, Donald.
0:08:27 > 0:08:32We at Norton are in the business of protecting consumers online,
0:08:32 > 0:08:34so they can be safe on the internet.
0:08:34 > 0:08:37LifeLock will be combined for the first time
0:08:37 > 0:08:38with the Norton 360 product.
0:08:38 > 0:08:42So your task is to create a four-page advertorial
0:08:42 > 0:08:44to showcase this bundle.
0:08:44 > 0:08:48And that ad may appear in Time Magazine, and Time.com.
0:08:48 > 0:08:51We want one celebrity from each team
0:08:51 > 0:08:54to be the spokesperson for that ad.
0:08:54 > 0:08:58You will be judged on creativity, brand integration,
0:08:58 > 0:09:03celebrity spokesperson and overall presentation
0:09:03 > 0:09:06- to the LifeLock and Norton executives.- Thank you very much.
0:09:06 > 0:09:09On my right is, of course, Donald Trump Jr
0:09:09 > 0:09:13and my very good friend Gavin Maloof.
0:09:13 > 0:09:17Now, Gavin owns the Palms Casino in Las Vegas and the Sacramento Kings.
0:09:17 > 0:09:19He's a great businessman,
0:09:19 > 0:09:22and what he sees is going to have a great impact on me, OK?
0:09:22 > 0:09:26Pick your project managers right now, please.
0:09:26 > 0:09:29ALL CONFER
0:09:29 > 0:09:30I think... I'm going to do it.
0:09:30 > 0:09:32OK. All right.
0:09:32 > 0:09:36I think Michael should be the project manager.
0:09:36 > 0:09:40- Only if you feel totally confident doing it.- I'm totally confident. - You ready to rock?
0:09:40 > 0:09:44- I think you're going to kick ass, man.- All right. There you go.
0:09:44 > 0:09:46Darryl, who is your project manager?
0:09:46 > 0:09:48We pick Michael as our project manager.
0:09:48 > 0:09:51- Women, who is your project manager? - Summer.
0:09:51 > 0:09:55OK. So, Summer and Michael, congratulations.
0:09:55 > 0:09:57The project manager of the winning team
0:09:57 > 0:10:01will get 20,000 for his or her charity.
0:10:01 > 0:10:05The losing team, you know what happens. Somebody will be fired.
0:10:05 > 0:10:08OK? So good luck. Go. Have a good time.
0:10:16 > 0:10:18- Hello?- Hello?
0:10:18 > 0:10:21- Home sweet home! - This is Selita's second home.
0:10:21 > 0:10:24I know. Selita's like, "I'm ready. I'm ready."
0:10:24 > 0:10:27Right after we got our task from Mr Trump,
0:10:27 > 0:10:29we went to our photography studio...
0:10:29 > 0:10:32- Hi, you guys. - ALL: Hello.
0:10:32 > 0:10:34'..and we waited to speak with our...
0:10:34 > 0:10:38'Norton and LifeLock executives about'
0:10:38 > 0:10:41what their ideas and vision were for this advertorial.
0:10:41 > 0:10:45Norton 360 is actually internet security.
0:10:45 > 0:10:48So it protects you while you're on the internet.
0:10:48 > 0:10:50LifeLock is more of a service.
0:10:50 > 0:10:55So we're a subscription service that actually protects you offline.
0:10:55 > 0:11:00This is going to be a one-of-a-kind bundle that has not existed before.
0:11:00 > 0:11:05So it's a combination of things, but it's all about protection.
0:11:05 > 0:11:07No, that's all right.
0:11:07 > 0:11:09- Pardon?- What about Macintosh?
0:11:09 > 0:11:13We have a version for the Macintosh as well for internet security.
0:11:13 > 0:11:15I have another question.
0:11:15 > 0:11:18- My kid is on the internet, and he's a kid.- Yes.
0:11:18 > 0:11:22And he thinks he knows, you know, because all kids think, you know...
0:11:22 > 0:11:26And he's 11 going on 12.
0:11:26 > 0:11:29And I am now starting to get phone calls
0:11:29 > 0:11:32from the things that he thinks he's won...
0:11:32 > 0:11:34The executive meeting was tough. The first two tasks,
0:11:34 > 0:11:39we'd sort of laugh about Cyndi's funny little, "I just have a question for you."
0:11:39 > 0:11:41But we didn't have a lot of time today.
0:11:47 > 0:11:49'Cyndi makes me laugh.'
0:11:49 > 0:11:54She's fabulously insane. I mean, she's just a trip.
0:11:54 > 0:11:59What that technically does is what that does? That's a lock.
0:11:59 > 0:12:01That's a block.
0:12:04 > 0:12:07We're just trying to stop any criminal from getting any of your information.
0:12:12 > 0:12:15- It's got to be black and white. - Mmm.- Yellow and red.
0:12:15 > 0:12:18Contrast works. You know what I mean?
0:12:18 > 0:12:21- Otherwise... Hello. - BOTH: Hello.
0:12:21 > 0:12:23- How are you?- Good.
0:12:23 > 0:12:25When the executives arrive, the most important thing
0:12:25 > 0:12:27is to get information as to what they're looking for.
0:12:27 > 0:12:30But at the same time, be able to go back and forth with them
0:12:30 > 0:12:33and say, "This is what I would do. Does that work for you?"
0:12:33 > 0:12:35I want to ask you a couple of questions.
0:12:35 > 0:12:39- You're obviously much more consumer-driven, correct?- Mmm-hmm.
0:12:39 > 0:12:42- I mean, it's consumer-driven.- Right.
0:12:42 > 0:12:45I just want to make sure as we come up with campaigns,
0:12:45 > 0:12:47and we're throwing stuff, ideas,
0:12:47 > 0:12:51we're sticking more to your life, your family...
0:12:51 > 0:12:54It is your finances, and you are...
0:12:54 > 0:12:56your goal is to protect it.
0:12:56 > 0:12:57'Bret you need a leash for.'
0:12:57 > 0:12:59You need to be able to keep him really close to you,
0:12:59 > 0:13:02because he just goes on one,
0:13:02 > 0:13:04and he's flying, 4,000 feet and climbing.
0:13:04 > 0:13:06And my next question would be,
0:13:06 > 0:13:09do you, um...?
0:13:09 > 0:13:11When we put the ad up - I know this is a...
0:13:11 > 0:13:13this is such a layman question, but I'd like to know -
0:13:13 > 0:13:18- does it...? - What made you guys decide to join forces or come together?
0:13:18 > 0:13:21I was going to ask you too - with the recent credit implosion,
0:13:21 > 0:13:25with the mortgages, everything that's gone horrifically bad...
0:13:25 > 0:13:27Oh, you've got to be kidding me.
0:13:27 > 0:13:31'We weren't getting a lot of the answers that we wanted from the executives.
0:13:31 > 0:13:35'I wanted our team to understand, what is an advertorial?'
0:13:35 > 0:13:37When people change their name - I've found this a lot -
0:13:37 > 0:13:40if you're an entertainer and you have a different name...
0:13:40 > 0:13:44Not that that's a big field for you, I just want to know how they've got to do what they need to do...
0:13:48 > 0:13:50I think we want to see your creativity on it.
0:13:50 > 0:13:54How would you go communicate this, you know, combination,
0:13:54 > 0:13:57- this bundling of these two strong brands?- Have you ever employed -
0:13:57 > 0:14:00not employed - brought in any of these scumbags who DO this?
0:14:00 > 0:14:01'I felt at the meeting,'
0:14:01 > 0:14:03it was the most connected I've ever felt to Michael.
0:14:03 > 0:14:06'I sat near him for a purpose. I wanted him to know I'm there for him.
0:14:06 > 0:14:08'I will not let him down.'
0:14:08 > 0:14:11With Michael, I was trying to tell him, "Let's get on here, brother.
0:14:11 > 0:14:12"We're on the same team."
0:14:12 > 0:14:15So we just don't want to offend the company that's rolling out...
0:14:15 > 0:14:17You don't want to go put Norton behind LifeLock.
0:14:17 > 0:14:19'I didn't feel like I could control Bret.'
0:14:19 > 0:14:23And I knew that, "OK, I'm going to have my work cut out for me
0:14:23 > 0:14:24"with managing Bret."
0:14:34 > 0:14:37- We have two things that we're doing. - Mmm-hmm.
0:14:37 > 0:14:40We're doing a presentation, and we're doing our full photo essay.
0:14:40 > 0:14:44Our task today was to do a four page advertorial
0:14:44 > 0:14:47for Norton 360 and LifeLock.
0:14:47 > 0:14:51This photo essay has to explain and educate
0:14:51 > 0:14:53exactly what all of this is.
0:14:53 > 0:14:55- Selita, you're definitely doing the photo essay.- OK.
0:14:55 > 0:14:57But what about me?
0:14:57 > 0:15:00I art direct my covers.
0:15:00 > 0:15:02'Oy, oy, oy. Selita's 27.
0:15:02 > 0:15:06How many photo shoots has Selita directed?
0:15:06 > 0:15:08Uh-uh.
0:15:08 > 0:15:10'Just because she's a model,'
0:15:10 > 0:15:15there's no way that qualifies her to direct a shoot more than me.
0:15:15 > 0:15:18Is our spokesperson telling the story?
0:15:18 > 0:15:20The spokesperson is supposed to be the person
0:15:20 > 0:15:23that's explaining it, to understand.
0:15:23 > 0:15:26One part of the task was to pick a spokesperson
0:15:26 > 0:15:28that would be featured throughout the advertorial.
0:15:28 > 0:15:30Cyndi would be great for it.
0:15:34 > 0:15:35Um...
0:15:38 > 0:15:41I think, Sharon, you might need to be the spokesperson.
0:15:41 > 0:15:44Just because Cyndi, I want to relate to every person.
0:15:44 > 0:15:46You're so extraordinary and unique.
0:15:46 > 0:15:48Extraordinary? About what?
0:15:48 > 0:15:51Well, just your look, your look is extraordinary and unique.
0:15:51 > 0:15:54For an advertising campaign, her look is maybe a bit more...
0:15:54 > 0:15:56- Do you know what I'm saying?- No.
0:15:56 > 0:15:59Because you can't... There's no denying it, you're Cyndi Lauper.
0:15:59 > 0:16:01'I was very much biting my tongue.'
0:16:01 > 0:16:04And I didn't want to overstep my bounds.
0:16:04 > 0:16:07I wasn't project manager. It's Summer's decision.
0:16:07 > 0:16:09Sharon, are you comfortable being our spokesperson for this?
0:16:09 > 0:16:12- Yes. OK.- 'The problem was Cyndi, because I just knew'
0:16:12 > 0:16:16if Cyndi had been our spokesperson, we would've been there for ever
0:16:16 > 0:16:18and we would've not...
0:16:18 > 0:16:20We honestly would not have accomplished one photo.
0:16:20 > 0:16:23- OK, let's stay focused. - What do you want me to do?
0:16:26 > 0:16:29Bret, design and graphics. That'll be you.
0:16:29 > 0:16:33Can I ask you today that I could be the right-hand man?
0:16:33 > 0:16:37I would be better just as a grunt. Working, working, working
0:16:37 > 0:16:38and be on your right shoulder.
0:16:38 > 0:16:41Bret, I need you to, like you say, "follow me."
0:16:41 > 0:16:44No, no, no. I'm saying, I'm with you. I'm saying, I'm...
0:16:44 > 0:16:45You're my grunt guy.
0:16:45 > 0:16:47- That's what I'm trying to... - Thank you, I love it.
0:16:47 > 0:16:49- ..I'm your grunt guy.- I love it.
0:16:49 > 0:16:51- You need coffee, I'm going. - But I don't need coffee,
0:16:51 > 0:16:54- I need you to do those graphics... - You got it.- ..and slogan for me.
0:16:54 > 0:16:57- You need to tell me when. Understand that?- Now.
0:16:57 > 0:17:00- Now.- But, you...- Now, start on it. - Michael, why don't you sit here?
0:17:00 > 0:17:01So, OK...
0:17:01 > 0:17:06'This task ultimately comes down to me and how I manage the team.'
0:17:06 > 0:17:10We won't be successful if, you know, I blow up.
0:17:10 > 0:17:13'So, as project manager, I had to have patience when it came to Bret.'
0:17:13 > 0:17:18Graphics, Michael, it's your life, let us protect it. It's simple.
0:17:18 > 0:17:20Look at that bitching picture of Bill.
0:17:20 > 0:17:23- Again, we've gotta be... - Live your life...
0:17:23 > 0:17:25..we've gotta be original. So...
0:17:25 > 0:17:27Last thing I want to say - it's this, it's ridiculous,
0:17:27 > 0:17:30- it's Bill with that head. Norton... - So...
0:17:30 > 0:17:33- ..it's your body.- No, er... - Bill, let me add to that.
0:17:33 > 0:17:37Here you stand, with your head. You're holding a baby. You know...
0:17:37 > 0:17:40- This is really stupid. - ..or a mom's holding a child.
0:17:40 > 0:17:43- Go with me.- Probably right now, probably the best thing
0:17:43 > 0:17:47- is to start thinking of what the slogan's going to be. - I'll work on a slogan.
0:17:47 > 0:17:50'Bret's brainstorming process is one that has to be managed carefully,
0:17:50 > 0:17:52because he's still a little wild and crazy
0:17:52 > 0:17:54and you have to try to keep him corralled.
0:17:54 > 0:18:00So now we've got to try to figure out a way to integrate the celebrity.
0:18:00 > 0:18:01Oooh!
0:18:01 > 0:18:04- So, I think we need to use somebody that's current.- Sure.
0:18:04 > 0:18:08You're currently one of the best chefs in the world.
0:18:08 > 0:18:10You're a worldwide gold medal winner.
0:18:10 > 0:18:13I think the cooking thing is just hot right now.
0:18:13 > 0:18:15Everybody's into this cooking thing.
0:18:15 > 0:18:16We need a celebrity in this.
0:18:16 > 0:18:19You're known as a guy who's been the best in the world.
0:18:19 > 0:18:21That's what these people are.
0:18:22 > 0:18:23You.
0:18:24 > 0:18:27- I'm making that decision now.- Cool.
0:18:27 > 0:18:29I think we're making some of the same mistakes
0:18:29 > 0:18:31we made in the last project, which is,
0:18:31 > 0:18:34we're prematurely ejaculating. We need more foreplay.
0:18:36 > 0:18:37Wow.
0:18:37 > 0:18:38'Michael made a decision,'
0:18:38 > 0:18:41and he chose Curtis as the celebrity spokesman.
0:18:41 > 0:18:43'I would've preferred more discussion.'
0:18:43 > 0:18:46I think that you've got to deliberate. When I was governor
0:18:46 > 0:18:48and I believe I was a great governor,
0:18:48 > 0:18:50giving every child healthcare in my state,
0:18:50 > 0:18:53pre-school for three and four-year-olds, didn't raise taxes,
0:18:53 > 0:18:55senior citizens got free public transportation
0:18:55 > 0:18:57'and I had to work around gridlock to get it.
0:18:57 > 0:18:59'But that's not what's happening here.'
0:19:03 > 0:19:06We need to tell a story with pictures.
0:19:06 > 0:19:08We're trying to say that this can happen to a baby,
0:19:08 > 0:19:11- and they're vulnerable. - Right.- Protect them.
0:19:11 > 0:19:13So, we go chronologically and we show different people.
0:19:13 > 0:19:16- So, who are the images we want to start with?- OK...
0:19:16 > 0:19:18- A baby we want to start with. - If it's a baby...- Yes.
0:19:18 > 0:19:21THEY TALK OVER EACH OTHER
0:19:21 > 0:19:24We are trying to convey that anybody's identity can be stolen,
0:19:24 > 0:19:27'from zero to 99.'
0:19:27 > 0:19:30You're getting these two awesome products
0:19:30 > 0:19:33- for 79.99.- 79.99.
0:19:33 > 0:19:37- Er...- Will someone please explain to me what we decided on a,
0:19:37 > 0:19:40like a concept. What is the scene?
0:19:40 > 0:19:42- What is the what?- What's the scene?
0:19:42 > 0:19:45- Like, what are we saying in these photos?- I...
0:19:45 > 0:19:48You know, how to say it properly, but like, you know...
0:19:55 > 0:19:56I don't know what.
0:19:56 > 0:19:59'I think that Summer needed to take control.
0:19:59 > 0:20:02'Because, right now I feel like there's no direction'
0:20:02 > 0:20:03for the creative people.
0:20:03 > 0:20:05We're all like, "Huh?"
0:20:05 > 0:20:07I personally think if we have more pages,
0:20:07 > 0:20:09we need four different thoughts.
0:20:09 > 0:20:11- Forethought needs to be a complete thought, though.- No, no.
0:20:11 > 0:20:14- I don't want to change anybody's opinion...- No, no.
0:20:14 > 0:20:18- I just want to...- There's a lot of ideas, but it's got to be clear.
0:20:18 > 0:20:21- Yes, of course. - But, no-one is safe.
0:20:21 > 0:20:24We are, I think, we're the people that should be in it if we want to.
0:20:24 > 0:20:27- What's in the middle, hun? The big fold...- Hold on one second.
0:20:27 > 0:20:30I know, and we'll totally get back there.
0:20:30 > 0:20:31'There's been a couple of tiffs.
0:20:31 > 0:20:35'There's been a couple of times where I felt the tension.
0:20:35 > 0:20:38'And no matter how hard you try to hold it in,'
0:20:38 > 0:20:41that competitiveness takes over.
0:20:41 > 0:20:44It, like, it does break you down.
0:20:44 > 0:20:47- Do you see the way, as it goes on? - She said, yes.
0:20:47 > 0:20:50I think we're all getting ratty with each other.
0:20:50 > 0:20:53- I'm getting more tired. - Everybody's jockeying for position.
0:20:53 > 0:20:54You know what? No...
0:20:54 > 0:20:56- No, no, no. It's the way it is. - Yes.
0:20:56 > 0:20:59- Everybody's jockeying. - And you know why?- Everybody's like...
0:20:59 > 0:21:02..this one is such a time, like a real-time crunch.
0:21:02 > 0:21:04Although, I think we're super creative people.
0:21:04 > 0:21:06It will only get worse.
0:21:06 > 0:21:09And we're probably all going to end up really disliking each other.
0:21:09 > 0:21:11- No.- Ah!
0:21:11 > 0:21:14- I disagree. - I don't know what to do.- Oh, no.
0:21:14 > 0:21:17'We all bring our survival instinct'
0:21:17 > 0:21:21and, I live very much by listening to my gut.
0:21:21 > 0:21:23My gut... is always right.
0:21:38 > 0:21:40'When the photographer arrived,
0:21:40 > 0:21:43'we weren't ready to start shooting photographs yet.'
0:21:43 > 0:21:47We were still trying to put together, "OK, what kind of shots do we want?"
0:21:47 > 0:21:50Like, a really obvious thing for me would be to use you, and say,
0:21:50 > 0:21:53"Just because my buddies are the fastest men on the planet,
0:21:53 > 0:21:55"and the toughest men on the plant,
0:21:55 > 0:22:00"doesn't mean that they can outmuscle or outrun cybercrime.
0:22:00 > 0:22:03"But I can, because I've got LifeLock and Norton Protection."
0:22:03 > 0:22:07- Yes.- And then the four-pager... - Is all about cooking stuff.
0:22:07 > 0:22:09..could be about how I go around my everyday.
0:22:09 > 0:22:11- Just my everyday life. - Yes, yes.
0:22:11 > 0:22:12I think that's smart.
0:22:12 > 0:22:14That's a good idea, that's a good idea.
0:22:14 > 0:22:19So, our concept for our advertorial is a big photograph of myself,
0:22:19 > 0:22:22the brand ambassador, with Goldberg and Michael Johnson.
0:22:22 > 0:22:25'It doesn't matter how tough you are, or how quick you are,'
0:22:25 > 0:22:27identity theft is something that can happen to anybody.
0:22:27 > 0:22:29I'm going to be devil's advocate for a second.
0:22:29 > 0:22:32- No, no.- I want Bill with that strong image...- No, no, no. No, no.
0:22:32 > 0:22:37'Michael seems to really have this fetish for Curtis and cooking.'
0:22:37 > 0:22:41I just didn't think Curtis was the right face for an ad
0:22:41 > 0:22:45that is supposed to protect your private and personal identity.
0:22:45 > 0:22:47'I think it was the wrong choice.'
0:22:51 > 0:22:53OK. What other tasks do we have?
0:22:53 > 0:22:55You're... Maria, you need somebody to go with you.
0:22:55 > 0:22:58- We need props for this photo shoot. - Yes, I need somebody to go with me.
0:22:58 > 0:23:01- I can go with you, I can do this on the fly.- OK, let's go.
0:23:01 > 0:23:03As long as I can take this with me.
0:23:03 > 0:23:05I would actually prefer if you stayed here.
0:23:05 > 0:23:07That way you can be part of the graphics...
0:23:07 > 0:23:09- No, I'm very good at graphics. - Yes, yes, yes.
0:23:09 > 0:23:12Yeah, because I think that this should be very, like...
0:23:12 > 0:23:17- Like Time magazine, that kind of font.- Yeah.- Very, very serious.
0:23:17 > 0:23:20- Yeah.- Not...- No, no, no, not frilly and girly or anything.
0:23:20 > 0:23:23- Yeah. But also aesthetically pleasing.- OK.
0:23:23 > 0:23:27Cyndi draws our attention away from what we're supposed to be doing.
0:23:27 > 0:23:30And in today's situation, we can't afford that.
0:23:32 > 0:23:33Sharon, I need your vision here.
0:23:33 > 0:23:35OK. But what about me? Where do I go?
0:23:35 > 0:23:37Um, you can go with Maria.
0:23:37 > 0:23:40'It was really hard to work while Cyndi was right there,'
0:23:40 > 0:23:42and it's 100% the reason why I sent her out with Maria.
0:23:42 > 0:23:46To get Cyndi out of our space so that we could accomplish something.
0:23:46 > 0:23:49- OK. Let's go.- No. I just got to hear this, and I will...
0:23:49 > 0:23:52- She can explain it to you. - We don't have a lot of time.
0:23:52 > 0:23:55- She'll explain it to you. - Whatever, I'll get it, I got it.
0:23:55 > 0:23:58'Cyndi didn't deserve to be disrespected. Don't do that.
0:23:58 > 0:24:01'Summer loves to be seen as Polly Perfect.'
0:24:01 > 0:24:05- "I'm just a nice person." - BLEEP- off, missus!
0:24:05 > 0:24:07You're as ambitious as the next one of us,
0:24:07 > 0:24:11- so, you know, get off your high horse. You're not- BLEEP- perfect.
0:24:11 > 0:24:14- And shut the- BLEEP- up, basically.
0:24:14 > 0:24:16Did I really just say that?
0:24:23 > 0:24:27I want you to start... If you can start putting together a list.
0:24:27 > 0:24:29Go ahead and just jump on their website and give me a list
0:24:29 > 0:24:33of like, ten things where they may become a victim.
0:24:33 > 0:24:37- OK.- Of cybercrime.
0:24:37 > 0:24:38- OK?- OK.
0:24:38 > 0:24:41I gave Rod the task of getting on the internet and
0:24:41 > 0:24:44writing down and listing all of the key points
0:24:44 > 0:24:48about cybercrime and identity theft.
0:24:56 > 0:24:57This thing.
0:24:59 > 0:25:03The computer that was there I couldn't even turn it on,
0:25:03 > 0:25:06much less write anything on it. And so I couldn't access it
0:25:06 > 0:25:08and get the information.
0:25:08 > 0:25:11I was going to try to get Rod to put this stuff together,
0:25:11 > 0:25:13but he can't operate a computer.
0:25:13 > 0:25:15Unless you get me in the right area.
0:25:15 > 0:25:17We can just get him on a Word document, right?
0:25:17 > 0:25:19- Get me on there.- Can you type?
0:25:19 > 0:25:22- Yeah.- 'It's difficult trying to find a task for him,
0:25:22 > 0:25:26'trying to find something for him to do. There's not much he can do.'
0:25:26 > 0:25:27And there's got to be something there
0:25:27 > 0:25:30because he got to be, you know, governor of Illinois.
0:25:30 > 0:25:32You don't just fall up there.
0:25:40 > 0:25:43'There's a whole bunch of technology that's passed me by.
0:25:43 > 0:25:46'It's one of the things when you're governor and you have nearly
0:25:46 > 0:25:49'60,000 people work for you. They pretty much research for you.
0:25:49 > 0:25:52'Before that I was a congressman, and I never had to learn it.
0:25:52 > 0:25:55'So, I don't think my team quite knows what to make of me yet.'
0:25:55 > 0:25:57But I think there's always a learning curve
0:25:57 > 0:26:00in every endeavour, in every step in life.
0:26:10 > 0:26:13You have your police, you have your fire department.
0:26:13 > 0:26:15You have your identity protection.
0:26:15 > 0:26:17Like we, um...
0:26:19 > 0:26:22Kind of on a different tangent there. Boy, this is hard.
0:26:22 > 0:26:26'When Summer volunteered for the project, she didn't realise
0:26:26 > 0:26:29'what she was getting herself into. And I don't think'
0:26:29 > 0:26:33that she was actually the right person for the job.
0:26:34 > 0:26:38- Hi. Are you the photographer?- I'm Alex Newborough.- Hi. How are you?
0:26:38 > 0:26:40- Holly.- Hello, Holly. - Hi, I'm Summer.
0:26:40 > 0:26:43Do you know the products? We've got identity theft protection.
0:26:43 > 0:26:47- It's software.- OK. - And then Norton 360, right?
0:26:47 > 0:26:52And we need to educate people through a photo essay.
0:26:52 > 0:26:54We're educating, um...
0:26:54 > 0:26:55Um...
0:26:55 > 0:26:59Er... So we have a picture. The first one is just a picture of myself
0:26:59 > 0:27:00with a baby. As soon as...
0:27:00 > 0:27:04So that...kind of the, um... Do you understand me?
0:27:04 > 0:27:06'Oh, my gosh! The meeting with the photographer,'
0:27:06 > 0:27:09first of all he looked at our concept and I just would look at him,
0:27:09 > 0:27:12and he looked as if he had the blankest look on his face,
0:27:12 > 0:27:14like he had no clue what I was talking about.
0:27:14 > 0:27:17And I was like, "I don't really know what I'm talking about."
0:27:17 > 0:27:19I need you guys to really tell me what you want.
0:27:19 > 0:27:22As much specific information as possible.
0:27:22 > 0:27:26It's really good to get your concept together for me,
0:27:26 > 0:27:28so that when I start making the photographs,
0:27:28 > 0:27:31- I'm following your directions. - OK.- But...
0:27:32 > 0:27:36..I can't follow your direction if you haven't given it to me.
0:27:36 > 0:27:39OK. So what you're saying is I haven't given it to you yet?
0:27:47 > 0:27:50- Can I tell you something?- Mm-hm.
0:27:50 > 0:27:53With Selita... She's art directing?
0:27:53 > 0:27:54OK.
0:27:55 > 0:27:58- We're on props.- OK.
0:27:58 > 0:28:02'This task is to create a four-page advertorial.'
0:28:02 > 0:28:05Summer decided that Selita would be the art director because
0:28:05 > 0:28:07she's done photo shoots.
0:28:07 > 0:28:10But Cyndi, who has been in the industry forever,
0:28:10 > 0:28:12has done a lot of photo shoots.
0:28:12 > 0:28:14So I think that she should be part of the creative team.
0:28:14 > 0:28:16And I also think she should be art directing.
0:28:16 > 0:28:19- I am a credited art director. - I know you are.
0:28:21 > 0:28:24- Hi, Elyse. I'm Cyndi. This is Maria.- Hi.
0:28:24 > 0:28:28At the prop house we're getting a park bench, a baby, a blanket.
0:28:28 > 0:28:30And we're also getting a desk and a chair.
0:28:33 > 0:28:35I don't know, I have to look it up.
0:28:35 > 0:28:37SHOP OWNER LAUGHS
0:28:37 > 0:28:40OK! We got the...
0:28:42 > 0:28:46I'll try, Cyndi. I will.
0:28:46 > 0:28:49The woman was so nice. She went for the face.
0:28:49 > 0:28:51She went for it.
0:28:51 > 0:28:53She's giving me a big deal again.
0:28:53 > 0:28:55- OK.- Cos she went for the face. - We love her.
0:28:55 > 0:28:57- She went for the face. - I went for the face.
0:28:57 > 0:29:01- Oh.- She gave us 100 off on the rug.
0:29:02 > 0:29:04So, I think that was great.
0:29:04 > 0:29:06See you later, pal. All right.
0:29:08 > 0:29:11MARIA GIGGLES
0:29:19 > 0:29:21We need to pull together props.
0:29:21 > 0:29:23- OK.- You know?- OK.
0:29:23 > 0:29:25- Yeah, take Rod with you.- OK. OK.
0:29:25 > 0:29:28'Darryl was in charge of getting all of our props.'
0:29:28 > 0:29:31I didn't give him a lot of responsibility.
0:29:31 > 0:29:36And, because Rod couldn't use the computer, I sent Rod with him.
0:29:36 > 0:29:38- These are our ladies? - Hi. Rod, hi.
0:29:41 > 0:29:45Oh, God. It took him 30 minutes to type that one paragraph.
0:29:45 > 0:29:48It was literally just, "da, da, da, da," like that.
0:29:48 > 0:29:51And it was... I was, I was amazed.
0:29:51 > 0:29:53'My nine-year-old can type. Rod can't.'
0:29:55 > 0:29:57What van? The white one?
0:29:57 > 0:30:00'Me and Rod went out shopping.'
0:30:00 > 0:30:02We went to purchase things and get things for what we need
0:30:02 > 0:30:04for the photo shoot.
0:30:07 > 0:30:09You coming in? Are you coming with us?
0:30:10 > 0:30:12OK.
0:30:20 > 0:30:22- Gov, you all right?- I'm doing good.
0:30:22 > 0:30:24- Huh?- Yeah, I'm doing fine.- OK.
0:30:24 > 0:30:27'I've pretty much been the laid-back guy on the team.
0:30:27 > 0:30:28'We have long hours.'
0:30:28 > 0:30:31It takes a lot of wear and tear on you. Mentally and physically.
0:30:31 > 0:30:35'An average person that's a working person,
0:30:35 > 0:30:38'nine to five, their day starts in the morning'
0:30:38 > 0:30:40and their brain's going full-time.
0:30:40 > 0:30:42Most athletes and celebrities,
0:30:42 > 0:30:45they don't wake up until noon if they have to.
0:30:45 > 0:30:48So that's very difficult when you're not accustomed to it.
0:30:48 > 0:30:52Because your body doesn't function as well as the normal person's body functions.
0:30:52 > 0:30:55It's all right, baby, I got your back.
0:30:55 > 0:30:57THEY LAUGH
0:30:59 > 0:31:02- Hey! How about Darryl, huh?- Come on.
0:31:02 > 0:31:03- MAN:- Good to see you, man.
0:31:03 > 0:31:06- I appreciate you, man. - Keep the faith.- Thank you so much.
0:31:06 > 0:31:10- Let's go, man.- Appreciate it. Did nothing wrong either.- Gov, stop...
0:31:10 > 0:31:12- Come on, come on, man. - Good luck!- Thanks, guys.
0:31:12 > 0:31:14- Appreciate it.- Gov, come on. - All the best to you!
0:31:14 > 0:31:16'Rod is good at campaigning.'
0:31:16 > 0:31:18You can definitely tell he's a politician.
0:31:18 > 0:31:21How do you do? How are you? Nice to meet you. All the best to you.
0:31:21 > 0:31:23- Hi, sir.- Yeah, how you doing? - Nice meeting you.
0:31:23 > 0:31:27'I think it's a great opportunity for him, and great exposure.'
0:31:27 > 0:31:30But I really don't need the exposure.
0:31:30 > 0:31:33I'm a New York guy. And people know me and I love New York.
0:31:33 > 0:31:35- We're on a time schedule. - You're looking good.
0:31:35 > 0:31:38- We're on a time schedule, man. - I got you.- All right?- Yup.
0:31:38 > 0:31:40So, don't... This is New York.
0:31:40 > 0:31:43Everybody you say "Hi" to, you gotta keep moving.
0:31:43 > 0:31:45- I got you.- All right.
0:31:45 > 0:31:46Hi.
0:31:56 > 0:32:00We need a yellow T-shirt. It needs to be, like, standout yellow.
0:32:00 > 0:32:03- It's kind of like the Norton boxes over there. Hi.- What's going on?
0:32:03 > 0:32:05- How are you?- Oh, dude. - Having some fun?
0:32:05 > 0:32:08Mr Trump's eyes and ears on this task was Don Jr.
0:32:08 > 0:32:10So he stopped by our set.
0:32:10 > 0:32:12I walked up to him, like, "I've no clue what we're doing yet,
0:32:12 > 0:32:13"but I think this is it.
0:32:13 > 0:32:15"I don't even know how to present it to you."
0:32:15 > 0:32:17So tell me a little bit about your concept.
0:32:17 > 0:32:20Our campaign is basically that it stretches from a newborn
0:32:20 > 0:32:23to the elderly. We've got, um...
0:32:23 > 0:32:25Now it's like, we've got, um...
0:32:25 > 0:32:29It's personal. Like, there's just... It's a work in progress.
0:32:29 > 0:32:32- OK. So you're still honing down what the full message will be?- Yeah.
0:32:32 > 0:32:35I think Summer's kind of a little bit jumbled.
0:32:35 > 0:32:37I want to make sure that she's not just trying to herd cats,
0:32:37 > 0:32:40that they're actually getting somewhere to an end goal.
0:32:40 > 0:32:43'The timelines on this task are very tight.
0:32:43 > 0:32:46'There's a lot to accomplish in a very short amount of time.'
0:32:46 > 0:32:48I don't know how they'll pull it all together in the end.
0:32:48 > 0:32:51We'll have a constant streaming video, all the things
0:32:51 > 0:32:52that are replaceable.
0:32:52 > 0:32:55'Don Jr came in, and he was a little confused about our concept.'
0:32:55 > 0:32:57We just weren't clear on it yet ourselves.
0:32:57 > 0:33:02It's like, here's the mom and here's the baby.
0:33:02 > 0:33:03Uh...
0:33:03 > 0:33:07And we have to figure this out, cos my brain is just so slow.
0:33:07 > 0:33:08Go on.
0:33:08 > 0:33:12There wasn't one person that had a clearly defined vision
0:33:12 > 0:33:15of what they were looking for. There was a lot of time wasted.
0:33:15 > 0:33:17- Um...- I am so tired already.
0:33:17 > 0:33:19Oh, God.
0:33:25 > 0:33:30I like the juxtaposition of scaring, you know, and saying,
0:33:30 > 0:33:34"It's about to happen, but because she's there, it's not going to happen."
0:33:34 > 0:33:36Something like that. Not saying that, but you know what I mean?
0:33:36 > 0:33:38As soon as Don Jr walked away,
0:33:38 > 0:33:43I really felt like I wasn't sure if I even had the concept down.
0:33:43 > 0:33:46'But the clock is ticking down, it's ticking way too fast.
0:33:46 > 0:33:47'We have so much more to do.'
0:33:47 > 0:33:49It's Summer cradling a baby.
0:33:49 > 0:33:52With your son. Sharon's up here. I'm going to put the text up here.
0:33:52 > 0:33:53We're close.
0:33:53 > 0:33:56So, our concept has shifted just slightly in that
0:33:56 > 0:33:59we want to make sure that people know you are LifeLock
0:33:59 > 0:34:01and Norton 360.
0:34:01 > 0:34:04So we went back to the drawing board again.
0:34:04 > 0:34:08And then that's when we decided to establish Sharon as the protector.
0:34:08 > 0:34:10But it's as if YOU are the protector.
0:34:10 > 0:34:16- So, it's like she's going to prevent X, Y and Z from happening.- Right.
0:34:16 > 0:34:17Sharon...
0:34:17 > 0:34:19Sharon is the protector.
0:34:19 > 0:34:24She's going to be kind of in the background of every scene.
0:34:24 > 0:34:25Ah, that's great.
0:34:26 > 0:34:29Got to try to keep these things flat, cause it reflects.
0:34:29 > 0:34:33Summer asked me to be the celebrity spokesperson.
0:34:33 > 0:34:37'I think because I'm pretty good at selling things.
0:34:37 > 0:34:39'And because of my age too.
0:34:39 > 0:34:42'I mean, you're not going to sell a product like that'
0:34:42 > 0:34:43- with a- BLEEP- arse.
0:34:43 > 0:34:45Like that one...
0:34:45 > 0:34:47Sharon, you look unbelievable.
0:34:47 > 0:34:49'Sharon could not have been a better spokesperson.
0:34:49 > 0:34:51'I don't think anybody on the men's team'
0:34:51 > 0:34:54could compete with the presence of Sharon.
0:34:54 > 0:34:55Yeah!
0:34:57 > 0:34:58The first two obvious ones
0:34:58 > 0:35:01is we need you looking like the fastest man in the world,
0:35:01 > 0:35:03and you looking like the strongest man in the world.
0:35:03 > 0:35:05I guess you want a centralised shot of me.
0:35:05 > 0:35:08My role in the task was to be the brand ambassador.
0:35:08 > 0:35:11'I feel really special that I'm at the centre of this whole challenge.'
0:35:18 > 0:35:19- Thank you.- You're welcome.
0:35:19 > 0:35:23Oh, look. Curtis in an apron. How clever.
0:35:23 > 0:35:26- How original(!)- How original(!) THEY LAUGH
0:35:27 > 0:35:29Curtis, Lord...
0:35:29 > 0:35:32He's going to make sure the world knows that he's a chef.
0:35:32 > 0:35:35'And guess what? Curtis is in an apron. So original!
0:35:35 > 0:35:37'He should just wear an apron in the boardroom.'
0:35:37 > 0:35:41Like, he probably sleeps in a apron with nothing else on!
0:35:41 > 0:35:43'He wants to feel the apron on his skin.
0:35:43 > 0:35:47'That's like me coming to work every day in a thong and wings on my back.'
0:35:47 > 0:35:50Like, dude, are you kidding me? That's ridiculous.
0:35:51 > 0:35:55- Perfect. - LifeLock. And Norton 360.
0:35:56 > 0:35:58So our campaign in a nutshell
0:35:58 > 0:35:59is that I do everything
0:35:59 > 0:36:02that every other person does - I shop, I cook, I eat, I go out.
0:36:02 > 0:36:06'So everybody can relate to me. But I'm much better protected
0:36:06 > 0:36:08'than anyone else because I've got the Norton 360
0:36:08 > 0:36:10'and the LifeLock Protection.'
0:36:10 > 0:36:11Good.
0:36:18 > 0:36:20Curtis got his shots in first
0:36:20 > 0:36:22and I changed into my outfit
0:36:22 > 0:36:24and got my part of the photo shoot started.
0:36:24 > 0:36:27OK, stand by. And...ready.
0:36:27 > 0:36:29Nice shot, Michael! >
0:36:30 > 0:36:33You know who that is? Man...
0:36:33 > 0:36:35What an honour.
0:36:35 > 0:36:36'Michael's awesome.'
0:36:36 > 0:36:39I mean, how can you not respect a guy who's won so many gold medals
0:36:39 > 0:36:40and won a following?
0:36:40 > 0:36:45'He's an extremely successful guy. Both on and off the track.
0:36:45 > 0:36:48'And, as our project manager, people respect him.'
0:36:48 > 0:36:50People will listen to him. And he's smart enough to be able
0:36:50 > 0:36:52to delegate properly, I believe.
0:36:52 > 0:36:53Go!
0:36:54 > 0:36:57If you do that, start back a little bit.
0:36:57 > 0:37:00'I really didn't voice my opinions in a lot of different things.'
0:37:00 > 0:37:03You know, because I think my strengths wasn't for this task.
0:37:03 > 0:37:05- 'What do you need?' - I need two large pizzas.
0:37:05 > 0:37:08'Everybody else seemed, you know, so excited about the project.
0:37:08 > 0:37:11'Not that I wasn't excited about it, but I'm just more of a laid-back,
0:37:11 > 0:37:13'sit back and watch type person.'
0:37:13 > 0:37:16And I was totally exhausted.
0:37:16 > 0:37:18Beautiful. >
0:37:20 > 0:37:22What do you feel most comfortable in?
0:37:22 > 0:37:24I'll do whatever you want. This is your gig.
0:37:24 > 0:37:25I know, but I'm just saying.
0:37:25 > 0:37:28I'll go with the shirt off, man. I don't care.
0:37:28 > 0:37:31'Next part of the photo shoot was Bill Goldberg, once known
0:37:31 > 0:37:33'as the strongest man in the world, and he can't knock out'
0:37:33 > 0:37:38identity theft. So, Bill needed to get a photo of himself as a...
0:37:38 > 0:37:41strong, big man.
0:37:42 > 0:37:47I have to somehow get the impression that I'm, like, a strong guy.
0:37:47 > 0:37:50Watch the facial expressions. It almost looks like a fart.
0:37:50 > 0:37:54Is that all you've got, Goldberg? Come on!
0:37:54 > 0:37:57ARRRRGGGHHH!
0:37:57 > 0:37:58That was good!
0:37:58 > 0:38:01Was that mean enough looking for you?
0:38:01 > 0:38:02THEY LAUGH
0:38:02 > 0:38:06'When he started growling, I got scared. Are you serious?'
0:38:06 > 0:38:08Arrrrgggghhh!
0:38:09 > 0:38:12Arrgghh! Oh, no!
0:38:13 > 0:38:15No!
0:38:15 > 0:38:17Oh!
0:38:17 > 0:38:18That's awesome.
0:38:18 > 0:38:21Look at this. Look at me. Look at this.
0:38:21 > 0:38:24- Oh, you look good. You look good. - Come on, man. I got...
0:38:24 > 0:38:29- Goldberg goo all over me. Goldberg goo.- That's gold goo!
0:38:29 > 0:38:31Gold goo!
0:38:31 > 0:38:33It's my favourite shirt, man!
0:38:42 > 0:38:43Hey, buddy!
0:38:43 > 0:38:45Could you open it? All right.
0:38:45 > 0:38:49Cyndi is amazing. She is running around and picking stuff up.
0:38:49 > 0:38:52You know something? One time I picked up Dennis Rodman
0:38:52 > 0:38:55and I dropped him. Centre of gravity, very bad.
0:38:55 > 0:38:58- You did not pick up Dennis Rodman! - I did so. He was very tall.
0:38:58 > 0:39:02It's like her daily workout now, to be on Celebrity Apprentice.
0:39:02 > 0:39:03She's like, "Yeah! I'm lifting this!
0:39:03 > 0:39:06"Yeah! You need me to pick up the park bench? Yeah, I'm doing this!
0:39:06 > 0:39:08"Yeah! I'm doing that."
0:39:08 > 0:39:11That's a Cyndi Lauper workout 101.
0:39:11 > 0:39:15It's starting to feel like that scene when they're dragging
0:39:15 > 0:39:18those stones up the pyramid.
0:39:18 > 0:39:21- Cos that's what it'll be like when we're dragging that- BLEEP.
0:39:21 > 0:39:22Oh, my gosh!
0:39:22 > 0:39:25THEY LAUGH
0:39:26 > 0:39:29Now I know why Dennis Rodman started drinking.
0:39:31 > 0:39:34'Cyndi has a great energy about her.'
0:39:34 > 0:39:37I think that her energy is amazing,
0:39:37 > 0:39:39and we definitely need it at times within this group.
0:39:41 > 0:39:42All right, buddy. Thanks so much.
0:39:42 > 0:39:47We're in a crunch. The good news is that I am losing weight.
0:39:47 > 0:39:49All right.
0:39:49 > 0:39:50- Here we go.- Yay!
0:39:50 > 0:39:52There's more stuff downstairs.
0:39:59 > 0:40:00Woo hoo hoo!
0:40:00 > 0:40:03I'm just worried about the time. You know?
0:40:03 > 0:40:07I always worry, because we got to get back, and then set it up.
0:40:07 > 0:40:11We gotta talk to the photographer. And we gotta get the photos done.
0:40:11 > 0:40:14- Here, honey...- Don't worry, I got it. It's light.
0:40:15 > 0:40:16- Michael?- Yeah?
0:40:16 > 0:40:19Do we have a disc to start to load all the logos and stuff in?
0:40:19 > 0:40:23- I think that might be the logo disc. Check that one and see.- OK.
0:40:23 > 0:40:25Whoops, that's my video from last night. I'm just kidding.
0:40:25 > 0:40:27Whoops!
0:40:28 > 0:40:32Um, yes, that's not it. I was just jogging.
0:40:32 > 0:40:34That's all that is. I was wrestling.
0:40:36 > 0:40:39'Our graphic designer is very smart and witty and confident.
0:40:39 > 0:40:40'And, uh, sexy.'
0:40:40 > 0:40:43And funny, and sexy.
0:40:43 > 0:40:46- You know about this. Have you done this before?- Just once or twice.
0:40:46 > 0:40:49- 20 years of designing rock T-shirts.- Ah, OK.
0:40:49 > 0:40:51You know what I'm saying?
0:40:51 > 0:40:53'I love the ladies, I can't help it. And I'm having fun.'
0:40:53 > 0:40:56But I'm not a creepy guy. I'm not a creeper.
0:40:56 > 0:40:58'I'm a fun guy and I'm not a hands-on guy.'
0:40:58 > 0:41:01I'm just having fun with them, you know? We're having a good time.
0:41:01 > 0:41:04- So, I would go... Try the page black first.- OK.
0:41:04 > 0:41:06'So I'm working on this design'
0:41:06 > 0:41:08and we started designing this really cool campaign.
0:41:08 > 0:41:11'And I was even taking pictures on my own personal camera.'
0:41:11 > 0:41:13Oh! Much better.
0:41:13 > 0:41:17'It's really strong. Takes their campaign and blows it up even bigger
0:41:17 > 0:41:18'and stronger.'
0:41:18 > 0:41:21And, I feel great about it. I think it's going to be awesome.
0:41:21 > 0:41:24- Bret, can I see where you guys are? - Please, please.
0:41:26 > 0:41:30'When I saw Bret's layout, it looked like he was off the task
0:41:30 > 0:41:31'a little bit.'
0:41:31 > 0:41:35And that he was creating a four-page ad, as opposed to
0:41:35 > 0:41:36'an advertorial.'
0:41:36 > 0:41:39OK, but... You guys...
0:41:39 > 0:41:40It can't look like an ad.
0:41:40 > 0:41:44Because the specific task is advertorial.
0:41:44 > 0:41:45That's the specific task.
0:41:45 > 0:41:47'An advertorial isn't meant to look good.
0:41:47 > 0:41:50'It's meant to look like an editorial piece in a magazine.'
0:41:50 > 0:41:52I'm a very literal person.
0:41:52 > 0:41:55So you tell me to put something together,
0:41:55 > 0:41:57I'm going to give you exactly that.
0:41:57 > 0:41:58Let me show you an example, real quick.
0:41:58 > 0:42:02So, I got the sense that Bret didn't understand what we were supposed to be doing.
0:42:02 > 0:42:06The next three pages have to look like pages out of a magazine,
0:42:06 > 0:42:08like that. White background...
0:42:08 > 0:42:12- I was just trying to be, when we did this, much more original.- No.
0:42:13 > 0:42:15They're saying what they want.
0:42:15 > 0:42:17- We just need a lot of copy.- Right.
0:42:17 > 0:42:20Michael walked over, right in the middle of Leigh and I working
0:42:20 > 0:42:23and says, "No, no. This is what an advertorial looks like."
0:42:23 > 0:42:27And I go, "Yeah, but that is a common, middle of the road,
0:42:27 > 0:42:30"dictionary approach to an advertorial.
0:42:30 > 0:42:32"They want us to give them something special."
0:42:32 > 0:42:34And Michael said, "Nope. This is what I want."
0:42:34 > 0:42:37Do you mind if it's on black to make it somewhat original?
0:42:37 > 0:42:40- We don't have latitude. OK? - All right.
0:42:40 > 0:42:42'Michael was way too intense and way too determined.'
0:42:42 > 0:42:45He just wanted an advertorial and he wanted it his way.
0:42:45 > 0:42:46And he's the boss.
0:42:57 > 0:42:58So how's everything going?
0:42:58 > 0:43:00It's going, man. It's going fast and frantic.
0:43:00 > 0:43:03This is a tough task, but we're tackling it, man.
0:43:03 > 0:43:06Gavin came in after we finished the photo shoot.
0:43:06 > 0:43:10What we were trying to do is try to get all of the content in,
0:43:10 > 0:43:12and get the layout right.
0:43:12 > 0:43:14- You have anything to show me? - Absolutely, come around here.
0:43:14 > 0:43:16Check it out.
0:43:16 > 0:43:19So, this is the front page of the ad, right here.
0:43:19 > 0:43:23And you'll have a picture of celebrity chef Curtis Stone right here.
0:43:23 > 0:43:26What Curtis will be doing is, he'll be coming through here with
0:43:26 > 0:43:29cooking tips and things like that, but relate it back to,
0:43:29 > 0:43:31you know, what we're selling here.
0:43:33 > 0:43:36This is basically the information types of identity theft - credit
0:43:36 > 0:43:39card fraud, utilities fraud, bank fraud, employment fraud...
0:43:39 > 0:43:43'I felt that Rocksolid had a clear vision, a good concept.'
0:43:43 > 0:43:46But, I felt that at times it was a little wordy.
0:43:46 > 0:43:50'If people sit down, reading a magazine, you have to capture
0:43:50 > 0:43:53'someone's attention within two or three seconds.'
0:43:53 > 0:43:56Make it quick and simple, concise, fast.
0:43:56 > 0:44:00I get a feeling you think those words are mighty small, don't you?
0:44:00 > 0:44:05- Well...- Once it's done, it'll be killer. OK?
0:44:05 > 0:44:07All right. Great, great.
0:44:07 > 0:44:10'Gavin didn't say much. He just looked very confused.'
0:44:10 > 0:44:11And it was a lot of time.
0:44:11 > 0:44:14It was taking a lot of time out of my schedule and out of my
0:44:14 > 0:44:16day, when I've got a deadline, you know?
0:44:16 > 0:44:20And I was totally fine with the font size, and I wasn't going to
0:44:20 > 0:44:24change my concept based on somebody who just got sent in to say,
0:44:24 > 0:44:26you know, "How's it going in here?"
0:44:26 > 0:44:29Your direction's great. It's easy. You give us a lot of direction.
0:44:29 > 0:44:33- Thank you, bro'.- Make sure you're still confident.- Cool. Great.
0:44:39 > 0:44:42It's happy! There you go. Yeah. There you go.
0:44:42 > 0:44:47'Our concept was that identity theft happens to everyone.
0:44:47 > 0:44:49'But, that Sharon was going to be our
0:44:49 > 0:44:54'protector. Sharon was going to be watching over them, as if, uh...'
0:44:54 > 0:44:56she WAS LifeLock and Norton 360.
0:44:56 > 0:44:59- OK, what's the next shot? - So the next shot is park bench.
0:44:59 > 0:45:01It ended up us being on a time crunch.
0:45:01 > 0:45:04And it was just like, "OK, we got to get our shots."
0:45:04 > 0:45:06- OK, we don't have a lot of time. - Yeah.
0:45:08 > 0:45:12We're all waiting for this photo. Everything's waiting for this photo.
0:45:12 > 0:45:14- Is this for just us?- It's for our... for our PowerPoint.
0:45:14 > 0:45:16Yeah, it's for our PowerPoint.
0:45:21 > 0:45:24That ate up way too much time.
0:45:24 > 0:45:28We'd already done our photos. You know, we were racing against time.
0:45:28 > 0:45:32So, we were trying to make the editorial part of our ad
0:45:32 > 0:45:34straight to the point.
0:45:34 > 0:45:38- Everybody needs to help Holly with this presentation.- Uhhh!
0:45:38 > 0:45:42It's not done. And now I have 20 minutes.
0:45:42 > 0:45:44Holly is frantically trying to get all of the information into
0:45:44 > 0:45:45our presentation.
0:45:45 > 0:45:48Can you give all your facts to Holly?
0:45:48 > 0:45:50- I'm trying to do it.- OK. Yeah, sorry.- Oh, my God.
0:45:50 > 0:45:52You guys, you got 15 minutes.
0:45:52 > 0:45:53OK, check it out. What do you think?
0:45:53 > 0:45:56Sharon Osbourne - mother, manager, protector.
0:45:56 > 0:45:59- Download it to me. I have to put it on this PowerPoint.- Yup. Yup, yup.
0:45:59 > 0:46:01- OK.- Or it's not going to make it.- OK. OK, OK.
0:46:01 > 0:46:04'At the very last second, I mean last second, I was switching
0:46:04 > 0:46:07'slides, making sure they were in the right sequence, and didn't
0:46:07 > 0:46:09'have a whole lot of time to go over it with Summer.'
0:46:09 > 0:46:12I have no idea what the presentation looks like at this point.
0:46:12 > 0:46:17It was such a last minute rush to fly in logos and images that...
0:46:17 > 0:46:19I don't know. I just hope it makes sense.
0:46:19 > 0:46:21Oh, my God.
0:46:29 > 0:46:31I don't want them smiling.
0:46:31 > 0:46:33I prefer none of them smiling.
0:46:33 > 0:46:36- You know, we haven't got any time to - BLEEP- around.- Yeah, we don't. - We've got to move.
0:46:36 > 0:46:39'As we got really close to the end, that's really a crucial time
0:46:39 > 0:46:43'to make sure that everything you want in this document is in there.'
0:46:43 > 0:46:45And there's just so much to do, so little time.
0:46:53 > 0:46:57Bank fraud's a fraud against the bank, right?
0:46:57 > 0:46:59I think we got to just stop the chit-chat.
0:46:59 > 0:47:01..otherwise, it should be all in.
0:47:01 > 0:47:05- Yeah, because it's getting so confusing for her.- Definitely.
0:47:05 > 0:47:07All right. Hold on a second. All right.
0:47:07 > 0:47:10'Bret and Rod were back there buzzing around.'
0:47:10 > 0:47:11I knew what I needed to be focused on.
0:47:11 > 0:47:14And that was working with the graphic designer,
0:47:14 > 0:47:16getting this content in there.
0:47:16 > 0:47:18Can you put that just right up here?
0:47:18 > 0:47:21Michael's taken full responsibility from the very start of the
0:47:21 > 0:47:23day for the entire project.
0:47:23 > 0:47:24And he's...he's put his hand up.
0:47:24 > 0:47:27He's put his neck out there and said, "This is mine.
0:47:27 > 0:47:28"I'm going to make it work."
0:47:28 > 0:47:29We don't need to have two...
0:47:29 > 0:47:31- a big line there and a big line there.- That's right.
0:47:31 > 0:47:35'The success that I had as an athlete was based on being focused
0:47:35 > 0:47:36'and being organised.'
0:47:36 > 0:47:39And I tried to instil that in my employees, and...
0:47:39 > 0:47:41and lead them by my example.
0:47:41 > 0:47:42It looks very professional.
0:47:42 > 0:47:43- Think we're good.- Nice.
0:48:07 > 0:48:09- Morning.- Morning.- Morning.
0:48:09 > 0:48:13I would like to introduce to you, Curtis Stone - world renowned
0:48:13 > 0:48:15chef, and truly, a wonderful guy.
0:48:18 > 0:48:21A lot is riding on this presentation, because a lot of the
0:48:21 > 0:48:25criteria falls on this, and we have got to get this presentation right.
0:48:25 > 0:48:29Now, I'm, um... absolutely thrilled to be standing here in front of you as the
0:48:29 > 0:48:31ambassador for LifeLock and Norton.
0:48:31 > 0:48:33So why me? Why am I the ambassador?
0:48:33 > 0:48:34Let's look around this room for a minute.
0:48:34 > 0:48:37I mean, we've got some seriously recognisable celebrities.
0:48:37 > 0:48:41Now, the reason that I was chosen is because I've been a victim to
0:48:41 > 0:48:42identity theft.
0:48:42 > 0:48:45My life is no different to yours, no different to the guy's down the road.
0:48:45 > 0:48:48It was great watching the executives, especially Curtis
0:48:48 > 0:48:50was the opening act.
0:48:50 > 0:48:51He's got that look...
0:48:51 > 0:48:55Both the executives were smiling, if not almost laughing, in a
0:48:55 > 0:48:58positive way. So that was a good sign.
0:48:58 > 0:49:00Thanks.
0:49:01 > 0:49:05So, this is our first page, and our celebrity chef here,
0:49:05 > 0:49:07Curtis Stone, and, uh...
0:49:07 > 0:49:08Goldberg and myself.
0:49:08 > 0:49:11We wanted to make sure we had the branding front and centre.
0:49:11 > 0:49:13And at the top, Norton and LifeLock.
0:49:13 > 0:49:16The copy reads "I'm Curtis Stone, celebrity chef, and I've had
0:49:16 > 0:49:17"my identity stolen twice."
0:49:17 > 0:49:20We continue with the theme of our celebrity chef actually
0:49:20 > 0:49:23giving some tips to people about cybercrime.
0:49:23 > 0:49:27And he actually says in the copy that he online-banks, but he
0:49:27 > 0:49:30has LifeLock and he has Norton anti-virus protections.
0:49:30 > 0:49:33'You could not read that screen. No-one in that room could read it.
0:49:33 > 0:49:37'And, there was so much font and so much you were trying to say.'
0:49:37 > 0:49:40Rather than...than just be real.
0:49:40 > 0:49:43On the final page, we've got, uh...
0:49:43 > 0:49:48Curtis here with a family, and a great moment. beautiful picture.
0:49:48 > 0:49:50We thank you guys for your... for your time.
0:49:50 > 0:49:52We really appreciate you, uh...
0:49:52 > 0:49:54taking the time to listen to our presentation.
0:49:54 > 0:49:56- I hope you enjoyed it. - Great. Thanks.
0:50:09 > 0:50:11Good morning, you guys.
0:50:11 > 0:50:14- Good morning.- Good morning.
0:50:15 > 0:50:17Good morning, you guys.
0:50:17 > 0:50:20I have a simple question for you. What's important to you?
0:50:20 > 0:50:24Is it your shoes? Maybe your watch?
0:50:24 > 0:50:27Of course, your purse and your wallet. Are they THAT important?
0:50:27 > 0:50:29Because they can be replaced.
0:50:29 > 0:50:33Now here's the real question. What can't be replaced?
0:50:33 > 0:50:35You and your identity.
0:50:35 > 0:50:37When we were thinking about this advertorial, we were thinking
0:50:37 > 0:50:38about the facts.
0:50:38 > 0:50:41And they're serious.
0:50:46 > 0:50:48(Put it towards the computer.)
0:50:48 > 0:50:50I'm pressing the button.
0:50:51 > 0:50:55The presentation... it started off really bad.
0:50:55 > 0:50:57The computer wasn't working.
0:50:57 > 0:50:59And I'm like, "Ugh. What is going on?"
0:50:59 > 0:51:03This happens sometimes, so I have the facts somewhat memorised.
0:51:03 > 0:51:06Identity theft happens once every three seconds.
0:51:06 > 0:51:10One in five Americans will experience identity theft.
0:51:10 > 0:51:13Our PowerPoint was off, but there's something about imperfection
0:51:13 > 0:51:15that's actually really cool.
0:51:15 > 0:51:19Because, it opens up the door for you to be somewhat spontaneous.
0:51:19 > 0:51:24We chose Sharon Osbourne because she's strong. She is with it.
0:51:24 > 0:51:29We say, "Mother, manager," and most importantly, "protector".
0:51:29 > 0:51:31Our next two pages of our advertorial...
0:51:31 > 0:51:34We wanted to touch at the heartstrings.
0:51:34 > 0:51:37We wanted the families to know that if you have LifeLock and
0:51:37 > 0:51:40Norton 360, you're going to feel safe.
0:51:40 > 0:51:44"We're watching. You're protected." Who's watching? Sharon Osbourne.
0:51:44 > 0:51:47She's our protector. She's our watchdog.
0:51:47 > 0:51:50I knew my message points would be just fine.
0:51:50 > 0:51:52And I knew we had a really good spokesperson.
0:51:52 > 0:51:57- Here is our protector herself - Sharon Osbourne.- Good morning.
0:51:57 > 0:52:02- So why does our "advertarial"...- BLEEP!
0:52:02 > 0:52:04SHE COUGHS
0:52:07 > 0:52:13Today, I started to get all high-temperature again and sweating.
0:52:13 > 0:52:16'And then, you know, I started to cough.'
0:52:16 > 0:52:20- She's been sick a bit lately. - Just a tad.- Yeah. OK.
0:52:20 > 0:52:23We're being judged on the presentation, and the
0:52:23 > 0:52:26presentation was not good.
0:52:26 > 0:52:27There was coughing...
0:52:27 > 0:52:28SHARON COUGHS
0:52:28 > 0:52:31- Excuse me.- 'There was...
0:52:31 > 0:52:34'the projector not working.'
0:52:34 > 0:52:37I really hope we don't lose because of it.
0:52:37 > 0:52:42But, it wasn't good. It just wasn't good.
0:52:42 > 0:52:47The consumer recognises me as a very strong businesswoman.
0:52:48 > 0:52:51A woman that you don't mess with.
0:52:52 > 0:52:59- That's why this is your new campaign. Thank you.- Thank you.
0:53:16 > 0:53:20- Hello, Todd, Janice.- Hi, there. - So how did our teams do?
0:53:20 > 0:53:23Well, both teams put in a really great effort.
0:53:23 > 0:53:26But in both cases we'd have to make some changes in order to be
0:53:26 > 0:53:28able to use the creative ads.
0:53:28 > 0:53:30- What kind of changes? - Well, the teams...
0:53:30 > 0:53:33Well, the women's team really went for that emotional connection
0:53:33 > 0:53:35in their creative.
0:53:35 > 0:53:37Uh, they got the fact they needed to educate.
0:53:37 > 0:53:39There wasn't quite enough education in the ad.
0:53:39 > 0:53:43The men were quite the opposite. The facts were almost overwhelming.
0:53:43 > 0:53:47We'd also need to go check some of those facts, because there
0:53:47 > 0:53:50may be a few of those that would be hard to get legal clearance.
0:53:50 > 0:53:53Todd, what did you think of the women's team?
0:53:53 > 0:53:55They had a few issues with their presentation.
0:53:55 > 0:53:59- It could have gone better. - And there was no call to action.
0:53:59 > 0:54:02You want customers to know, where do they go to get the products?
0:54:02 > 0:54:04What about the men's team?
0:54:04 > 0:54:06What'd you think of Curtis as the spokesperson?
0:54:06 > 0:54:11I thought Curtis did a very good job of being articulate, why he
0:54:11 > 0:54:14was very interested in the products together, and what value that
0:54:14 > 0:54:16would bring to an individual.
0:54:16 > 0:54:18Who would've been your best celebrity?
0:54:18 > 0:54:22You want to go communicate safety, security, protection,
0:54:22 > 0:54:24the combination of these two... Goldberg.
0:54:24 > 0:54:27I probably would've had Goldberg as the centrepiece.
0:54:27 > 0:54:30- So you probably would've had Goldberg in the centre and maybe by himself?- You bet.
0:54:30 > 0:54:33OK. Could I take a look at the women's team first, please?
0:54:33 > 0:54:35Nice looking.
0:54:35 > 0:54:38Really catches the online and offline on the two pages.
0:54:38 > 0:54:41- They've hit both sides of the... of the elements.- Very good.
0:54:41 > 0:54:44- Very creative.- Very good. OK. Let me see the men.
0:54:44 > 0:54:47- And this is the men's.- Very good.
0:54:47 > 0:54:49I think this is very good, too.
0:54:49 > 0:54:52OK. So let me ask you - who is the winner?
0:55:23 > 0:55:27- So Michael, how'd your team do? - Team did great.
0:55:27 > 0:55:30- Who was the star? - Oh, the team was the star.
0:55:30 > 0:55:33I mean, we got back to that team that we were when we first began.
0:55:33 > 0:55:39- Who was your weakest player? - Weakest player we had would be Rod.
0:55:39 > 0:55:42Rod? Why Rod?
0:55:42 > 0:55:44I don't know. I'm surprised. I did it... Whatever he asked me to do.
0:55:44 > 0:55:46Go ahead, Michael. Tell me.
0:55:46 > 0:55:50If I have to rank everybody in terms of how they did, Rod would
0:55:50 > 0:55:53fall at the bottom in terms of his contribution.
0:55:53 > 0:55:55Was Bret hard to handle?
0:55:56 > 0:56:00Bret wasn't as hard to handle as I expected.
0:56:01 > 0:56:05- But you took care of him? - I took care of Bret.
0:56:05 > 0:56:08Absolutely. OK, good. And Darryl is Darryl, right?
0:56:08 > 0:56:09Hey, Darryl is Darryl.
0:56:09 > 0:56:11And I think, you know, in all honesty, you know, you look
0:56:11 > 0:56:14at Darryl, you know, and his demeanour, and you think, you
0:56:14 > 0:56:17know, "He's not really contributing that much to the team."
0:56:17 > 0:56:20Anything that you ask Darryl to do, you can guarantee that
0:56:20 > 0:56:24- it's going to be done. And it's going to be done right. - Good. Let's stay on Rod.
0:56:24 > 0:56:26OK? What's going on, Rod?
0:56:28 > 0:56:32One of the difficulties when you're not the project manager, is that
0:56:32 > 0:56:35you express some of your views, and the boss makes the final decision.
0:56:35 > 0:56:36And then you're...
0:56:36 > 0:56:39You try to do the best you can, and execute his game plan.
0:56:39 > 0:56:42But, one of the responsibilities, I think, to be a good team player
0:56:42 > 0:56:45is, when you have some concerns, you should try to address them.
0:56:45 > 0:56:46You don't want to hound the guy, cos he's
0:56:46 > 0:56:49working real hard to try to make sure we get our task done.
0:56:49 > 0:56:51So, it's a bit of a delicate balance.
0:56:51 > 0:56:54- Do you think you won? - I'm cautiously optimistic.
0:56:54 > 0:56:55I think we all worked together as a team.
0:56:55 > 0:56:57What did you think of your end product?
0:56:57 > 0:56:59I might have done it a little bit different.
0:56:59 > 0:57:02But I still think it turned out a heck of a lot better than...
0:57:02 > 0:57:05I thought it might. When it... when it all was said and done.
0:57:05 > 0:57:08- Summer.- Mm-hmm.
0:57:08 > 0:57:10- How did you like your team? - I love my team.
0:57:10 > 0:57:12I couldn't love my team any more than I do.
0:57:12 > 0:57:14- Every one of them?- Yeah.
0:57:14 > 0:57:17I might have issues with some of the things they do, but I love every one of them.
0:57:17 > 0:57:20What were the issues?
0:57:22 > 0:57:24Not... I love Cyndi Lauper.
0:57:24 > 0:57:26I absolutely love her. I love her stories...
0:57:26 > 0:57:29- But - what does that mean? - But we have X amount of time to get our stuff done.
0:57:29 > 0:57:32And her stories are so awesome. And I want to hear them...
0:57:32 > 0:57:35I was telling you stories while we were trying to work?
0:57:35 > 0:57:37No. But you... you'd try to explain things. And...
0:57:37 > 0:57:41and in the end, you come back, and your end result is great.
0:57:41 > 0:57:42But when we...
0:57:42 > 0:57:45In the process of getting there, it kind of gets us off track.
0:57:45 > 0:57:46Oh, OK. I'm sorry.
0:57:46 > 0:57:48- No, no.- OK.- No, no. Yeah. I love... I love her.
0:57:48 > 0:57:51- Are they just too long, and you didn't have time?- No, they...
0:57:51 > 0:57:53They'll come at a time when we're on...
0:57:53 > 0:57:54we're trying to get on a track.
0:57:54 > 0:57:55And we're trying to get
0:57:55 > 0:57:59all of our thoughts out, and at least get one thought down on our paper.
0:57:59 > 0:58:00And then she'll...
0:58:00 > 0:58:03She'll bring something in, which is a great point, but it's not
0:58:03 > 0:58:05what we're talking about. So then we kind of lose our track.
0:58:05 > 0:58:08- You're throwing me under the truck. - No, no, no, I'm not.
0:58:08 > 0:58:11You side-swiper!
0:58:11 > 0:58:13- In a way, you are. - Yeah, yeah, you are.
0:58:13 > 0:58:15In a certain way, you're saying there was disruption...
0:58:15 > 0:58:16I'm being honest. But she...
0:58:16 > 0:58:19I didn't say she was a weak player, I just said that
0:58:19 > 0:58:21she kind of steers us in the wrong direction.
0:58:21 > 0:58:24And that, is a part of managing. No, no, no, no.
0:58:24 > 0:58:26OK. All right. I'm not saying anything.
0:58:26 > 0:58:32Holly, what do you think of Cyndi, and, is Cyndi a big asset to the team?
0:58:32 > 0:58:35Cyndi's a great asset to the team because of her heart.
0:58:35 > 0:58:39But when it comes to getting together as a group,
0:58:39 > 0:58:44sometimes her wordiness, or the way she explains things, can be
0:58:44 > 0:58:47a little difficult for us to digest at times.
0:58:49 > 0:58:52- Cyndi, you're not hurt by this, are you?- A little.
0:58:52 > 0:58:55Yeah. But I'm also...
0:58:56 > 0:58:58I got to also take it in and think,
0:58:58 > 0:59:03OK. You know, I try... I have a big personality.
0:59:03 > 0:59:05- You do.- Yeah.- Do you consider yourself a tough person?
0:59:05 > 0:59:07Oh, like, thick-skinned?
0:59:07 > 0:59:10Are you able to take it? Yeah. Thick-skinned.
0:59:10 > 0:59:11Not really, but I'm trying.
0:59:11 > 0:59:15Do you consider yourself an emotional person?
0:59:15 > 0:59:19Very much so? Maybe that's why the music is so good, right?
0:59:24 > 0:59:26I'd like to see the two ads. Do you mind?
0:59:26 > 0:59:29OK? Gavin, can we see the ads?
0:59:29 > 0:59:32Don. I'm going to give them to you, OK?
0:59:32 > 0:59:33So you're going to look at theirs.
0:59:33 > 0:59:35Gavin, let them look at the women's.
0:59:41 > 0:59:44I'd like to know what you think of their advertorial.
0:59:44 > 0:59:45I think it's an ad.
0:59:45 > 0:59:48But, I don't think it's an advertorial.
0:59:48 > 0:59:50And the task was to make an advertorial.
0:59:50 > 0:59:52What do you think of what they did?
0:59:52 > 0:59:55I mean, you haven't had much time to review it in all fairness.
0:59:55 > 0:59:57- Yeah. - Darryl hasn't even looked at it yet.
0:59:57 > 1:00:00- I don't think Darryl gives a- BLEEP, - right?
1:00:00 > 1:00:04- He thinks he did a better job and that's it.- Of course.
1:00:04 > 1:00:05Governor, what do you think?
1:00:05 > 1:00:07Uh, I like theirs.
1:00:07 > 1:00:10- You like it more?- Well, I mean, I...
1:00:10 > 1:00:13I'd read that, I think I'd take something from that.
1:00:15 > 1:00:18- What do you think of theirs? - It's like a composition.
1:00:18 > 1:00:19It's like a newsletter.
1:00:19 > 1:00:21It's like an advertorial.
1:00:21 > 1:00:24That's what they asked us to do. An advertorial.
1:00:24 > 1:00:25Well, that's a subjective...
1:00:25 > 1:00:28I would like to know where the editorial content is in yours.
1:00:28 > 1:00:30- May I say something?- Yeah, Cyndi. Go ahead.
1:00:30 > 1:00:32I don't know if I'm allowed to say this.
1:00:32 > 1:00:34You are. Yes. Despite what Summer did to you before.
1:00:34 > 1:00:36I'm going to 100% apologise to Cyndi for saying that.
1:00:36 > 1:00:38What...? What are you apologising...? You just spoke the truth.
1:00:38 > 1:00:41- That's how you felt.- Are you apologising for the truth?
1:00:41 > 1:00:42No, because I hurt her feelings.
1:00:42 > 1:00:45And I should've talked to her about it before I came out here.
1:00:45 > 1:00:48It's all right. I thought I was sticking up for you.
1:00:48 > 1:00:50- I'm very sorry, I was out of line. - No, no...
1:00:50 > 1:00:53I won't say anything any more. It's OK.
1:00:55 > 1:00:59When I looked at that, I thought, "OK. Yes, that's an advertorial"
1:00:59 > 1:01:03except that somewhere in between, it should've been small.
1:01:03 > 1:01:05Because, when you look up advertorials on the internet,
1:01:05 > 1:01:08they're...they're concise. And the picture really tells you.
1:01:08 > 1:01:11And so it's got to be like that.
1:01:11 > 1:01:13Nobody's going to stop and read this unless...
1:01:13 > 1:01:16I'm starting to understand Summer's point.
1:01:20 > 1:01:22OK. Gavin...
1:01:22 > 1:01:25Actually, I think Cyndi was on the right page.
1:01:25 > 1:01:27Nobody, in this day and age,
1:01:27 > 1:01:29nobody has the time to read all this.
1:01:29 > 1:01:30Unless you're reading an article, though.
1:01:30 > 1:01:33I'll bet you one out of a hundred people reads this article.
1:01:33 > 1:01:35- I would disagree. - I... I'll bet you...
1:01:35 > 1:01:37I'll bet you not even one out of a hundred.
1:01:37 > 1:01:38You're a businessman.
1:01:38 > 1:01:40You pay a lot of money for these four pages.
1:01:40 > 1:01:42Is that all you want to use them for? That's it?
1:01:42 > 1:01:45- Yeah, if you sell the product, who cares?- There's...
1:01:45 > 1:01:47There's nothing in here that tells you what...
1:01:47 > 1:01:50I think somewhere in between the two is where you ideally want to end up.
1:01:50 > 1:01:53Whereas, the men, clearly way too verbose.
1:01:53 > 1:01:55I mean, no-one is going to read it, to your point, Cyndi.
1:01:55 > 1:01:58- The women, perhaps not enough. - Right.
1:01:58 > 1:01:59There is the picture and it does tell a pretty
1:01:59 > 1:02:02compelling story, but you may be missing something.
1:02:02 > 1:02:06I just have a question - how come there's no phone number?
1:02:06 > 1:02:09If I'm going to buy this product, Norton and LifeLock, how do I...
1:02:09 > 1:02:13- How do I contact this person? There's no phone number.- I know.
1:02:13 > 1:02:15- That's a good point. - That IS a good point.
1:02:15 > 1:02:17So why isn't there a phone number?
1:02:17 > 1:02:20It didn't even cross our mind to put a phone number on there.
1:02:23 > 1:02:27OK. Let's find out who won.
1:02:27 > 1:02:32The Norton and LifeLock executives thought both teams really
1:02:32 > 1:02:33did a very good job.
1:02:33 > 1:02:38They liked the condensed version of yours.
1:02:38 > 1:02:42They liked some of your details, they were concerned with others.
1:02:42 > 1:02:45It was a lot of action going on, but maybe they didn't have enough action.
1:02:45 > 1:02:49They thought both teams, overall, did a very good job.
1:02:50 > 1:02:56The fact is, the executives thought the women's team was far superior.
1:02:56 > 1:03:01So the women win! They thought you did a really outstanding job.
1:03:01 > 1:03:04- Awesome.- Congratulations. - Congratulations.- Thank you.
1:03:04 > 1:03:07And, Summer, I'm giving you a cheque for 20,000.
1:03:07 > 1:03:10And in addition, a portion of the sales from the Norton-LifeLock
1:03:10 > 1:03:13bundle will also be donated to your charity.
1:03:13 > 1:03:17- Aww, that's nice. - What is the charity? Summer!
1:03:17 > 1:03:18You're crying, Summer!
1:03:18 > 1:03:19Look at you. Look at you.
1:03:19 > 1:03:22- Aww, it's going to be good for them.- That's very nice.
1:03:22 > 1:03:25- So what is your charity, hun? - Sorry.- It's OK.
1:03:26 > 1:03:28My charity is Right to Play.
1:03:28 > 1:03:30We bring sport and play to developing countries and
1:03:30 > 1:03:32children who've been affected by war.
1:03:32 > 1:03:35- That's great.- Yeah.- That's great. - Thank you.- That's a great charity.
1:03:35 > 1:03:38- Thank you. - So go back to the war room.
1:03:38 > 1:03:42Watch. You'll have a good time. Congratulations, Summer. Good job.
1:03:42 > 1:03:46- Good job, Summer.- Good job.- Cyndi, very good. Sharon, get better.
1:03:46 > 1:03:51- Feel better.- Thank you.- Feel better.- God. I'm so proud of you.
1:03:51 > 1:03:52I'm so proud of you.
1:03:52 > 1:03:55Men, unfortunately, someone will get fired.
1:04:10 > 1:04:15- Yay!- Oooh!- Let's get that champagne open.- Woo! That was rough.
1:04:15 > 1:04:19I am so beyond excited that I won 20,000 for Right to Play.
1:04:19 > 1:04:22And then on top of that, the fact that LifeLock is going to donate
1:04:22 > 1:04:26a portion of their sales straight to my charity, I wanted to walk
1:04:26 > 1:04:28back in the war room and just celebrate.
1:04:28 > 1:04:32But all I could feel about was how bad I made Cyndi feel.
1:04:32 > 1:04:35Oh, hello.
1:04:35 > 1:04:37I certainly don't want to hurt her feelings.
1:04:37 > 1:04:39Or, you know, throw her under the bus.
1:04:39 > 1:04:41It's not what I was trying to do at all.
1:04:41 > 1:04:44- If you have a problem with me, tell me.- OK.
1:04:44 > 1:04:47- I'm going to be honest with you.- Yes. - I absolutely love your stories.
1:04:47 > 1:04:49- They make my day.- No, I don't mean to tell you stories.
1:04:49 > 1:04:51No, no, no, no, no. No, no, wait.
1:04:51 > 1:04:53I'm just trying to tell you so you understand why it's not right.
1:04:53 > 1:04:56Exactly. And I love... I always say this.
1:04:56 > 1:04:59Your point at the end is so perfect.
1:04:59 > 1:05:01So just say the point, and don't explain.
1:05:01 > 1:05:03OK. Will that make you sad if I say that?
1:05:03 > 1:05:05- No!- "Cyndi, get to the point. I need the point."
1:05:05 > 1:05:07- Absolutely not. - OK. That's all I was saying.
1:05:07 > 1:05:10It just makes me sad if you don't tell me at the time.
1:05:10 > 1:05:13'I just took it personally because she really threw me under the bus.'
1:05:13 > 1:05:16And I bent over backwards trying to help her.
1:05:16 > 1:05:17I'm so glad your charity won.
1:05:21 > 1:05:23So, Michael, that's a little disappointing.
1:05:23 > 1:05:27Oh, it's more than disappointing. I'm very... I don't like to lose.
1:05:27 > 1:05:29- And I thought that... - No, I know you don't like to lose.
1:05:29 > 1:05:33- I know that.- No, and I thought our team... I mean, we were a great team.
1:05:33 > 1:05:36All of these guys did a great job. And, uh...
1:05:36 > 1:05:40- Hey, you know?- But whose idea was it to use so many words?
1:05:40 > 1:05:42Because, it really, even from my standpoint,
1:05:42 > 1:05:46when I looked, I wasn't that surprised to see that they won.
1:05:46 > 1:05:49- There were a lot of words. - Yeah. My idea.
1:05:49 > 1:05:50- It was your idea.- My idea.
1:05:50 > 1:05:53- Absolutely.- Did anyone try to talk you out of that?
1:05:53 > 1:06:00- Um...- I- mean, did anyone say, "Let's condense this a little bit.
1:06:00 > 1:06:04- "It's a little too verbose"? - I don't... No. No-one said that.
1:06:04 > 1:06:07There were, somebody wanted more pictures, you know.
1:06:07 > 1:06:10And you guys can speak up and say, "Hey, you know what..."
1:06:10 > 1:06:12cos I'm going to take full responsibility.
1:06:12 > 1:06:15I love that you admit it, though. And you're just saying that right now.
1:06:15 > 1:06:18I go through this so much, where they say, "Well, even if it
1:06:18 > 1:06:21"was your idea," they say, "Well, it was the governor's idea."
1:06:21 > 1:06:24"It was Curtis's idea." I love that you admit it.
1:06:24 > 1:06:26- Yeah, it's great.- Look, I'm the... I'm the project manager.
1:06:26 > 1:06:29I stepped up and said, "Hey, this is a tough task."
1:06:29 > 1:06:31But, I thought what we got done in the amount of time...
1:06:31 > 1:06:34We went on, we looked at the whole situation.
1:06:34 > 1:06:35"What is an advertorial?"
1:06:35 > 1:06:38And honestly, we had to take a step back.
1:06:38 > 1:06:40And then, we were kind of like, "I think we know what is it."
1:06:40 > 1:06:42I don't believe anyone's going to read all this.
1:06:42 > 1:06:44There's a lot of copy here.
1:06:44 > 1:06:47And, the way life is today, people are in a hurry.
1:06:47 > 1:06:49You have two or three seconds to make an impression.
1:06:49 > 1:06:52- Too much words. I got you. - It was words, and it just...
1:06:52 > 1:06:56- It was a little...- He's heard that. - Yeah.- Confusing. Confusing...
1:06:56 > 1:06:59- I hear you.- And it didn't move to sell the product.
1:06:59 > 1:07:01- I hear you.- Which is what the end game was, for me.
1:07:01 > 1:07:04Why did you pick Curtis?
1:07:04 > 1:07:08- And I love Curtis. He's young, handsome...- Right.
1:07:08 > 1:07:10..all that stuff. But, he's not your biggest celebrity.
1:07:10 > 1:07:13And maybe, in this case, he's not your best spokesman.
1:07:13 > 1:07:16Because it's limited. The world of food, and the world of cooking, is a little
1:07:16 > 1:07:18- bit different...- Everybody cooks.
1:07:18 > 1:07:21..compared to the world of baseball, and wrestling and all this other stuff.
1:07:21 > 1:07:24I felt like we needed to go with a current star.
1:07:24 > 1:07:28Someone who's current. And he's on "Biggest Loser." He's on
1:07:28 > 1:07:31TLC doing, you know, going into people's house cooking.
1:07:31 > 1:07:33And the cooking thing is hot. Everybody's into it.
1:07:33 > 1:07:36And then there was a study that showed that chefs have this
1:07:36 > 1:07:39trust factor that other celebrities don't.
1:07:39 > 1:07:43But Goldberg looks like security. He just looks like security.
1:07:43 > 1:07:46- He looks obvious, though. That's obvious.- I agree.
1:07:46 > 1:07:49And they said, Don't be obvious. Be unique.
1:07:49 > 1:07:54- Be original.- But a chef does not necessarily look like security.
1:07:56 > 1:08:00Curtis, did you want to be the spokesperson for the team?
1:08:00 > 1:08:04- I wasn't opposed to it. - Do you think you should have been?
1:08:04 > 1:08:08I think it had a lot of credibility. A lot of people trust chefs.
1:08:08 > 1:08:14- There have been studies that have shown that.- Are you well recognised? Do they know you very well?
1:08:14 > 1:08:17Not as well as some of the guys in this room, definitely not.
1:08:17 > 1:08:18In saying that,
1:08:18 > 1:08:21you can have some brand ambassadors that don't have any
1:08:21 > 1:08:25level of celebrity so, in one way, everybody does come into
1:08:25 > 1:08:29contact with food so I don't know that it was a terrible decision.
1:08:29 > 1:08:31Bret, you're very quiet. Why?
1:08:31 > 1:08:36No-one has asked me any questions and I'm letting everyone speak.
1:08:36 > 1:08:37Why do you think you lost?
1:08:39 > 1:08:41Personally, I feel that we should have won.
1:08:41 > 1:08:44You thought your advertorial was better?
1:08:44 > 1:08:49- You don't really believe that? - No, it wasn't, Bret. You do covers.
1:08:49 > 1:08:51If he handed a cover like that into the record company,
1:08:51 > 1:08:53they'd throw it back at him.
1:08:53 > 1:08:55He knows it because he's in our business.
1:08:55 > 1:08:59- I don't believe our advertorial was better.- So why should you have won?
1:08:59 > 1:09:02I think it was a combination of both.
1:09:02 > 1:09:05I think it was that they needed more information.
1:09:05 > 1:09:08But you thought that theirs was better?
1:09:08 > 1:09:11I think that theirs was a stronger image.
1:09:11 > 1:09:14If I was going through... Michael knows I felt this way from the beginning.
1:09:14 > 1:09:18That's how honest I was with Michael. I said, "Michael, you're a project manager.
1:09:18 > 1:09:20"As a graphic designer, this is my suggestion."
1:09:20 > 1:09:22Are you a graphic designer?
1:09:22 > 1:09:24No, I'm not a graphic designer.
1:09:28 > 1:09:31So what are you referring to when you say...?
1:09:31 > 1:09:36- For my career with Poison or solo and whatever I...- OK, fine.
1:09:36 > 1:09:37Go ahead.
1:09:37 > 1:09:40My point with Michael was simple - we're a team
1:09:40 > 1:09:43and he's a project manager and I would not argue with my boss.
1:09:43 > 1:09:47Are they respecting your ideas, Bret?
1:09:49 > 1:09:51Sometimes, and sometimes no.
1:09:53 > 1:09:56Michael, who was your weakest player?
1:09:56 > 1:09:57Rod.
1:09:58 > 1:10:00Rod, what part did you play?
1:10:00 > 1:10:04I played a lot of a part and part of the difficulty with Michael and I...
1:10:04 > 1:10:08- They're killing you, Rod. - Let me say this before you start.
1:10:08 > 1:10:12Rod contributed. Rod is not the reason why we lost this task.
1:10:12 > 1:10:15Now Rod can go on and do the political bit.
1:10:15 > 1:10:17- What did you do, Rod? - It's not a political bit.
1:10:17 > 1:10:21He's in a really tough position, in all fairness.
1:10:21 > 1:10:26I think Rod's a tough guy. I think he's a nice guy.
1:10:26 > 1:10:30He's in this horrible position where he's got to be nice.
1:10:31 > 1:10:37He can't come out like a ranting, raving lunatic and attack Darryl because some day,
1:10:37 > 1:10:41in the not-too-distant future, one of your fans is sitting on a jury.
1:10:41 > 1:10:43- That's right. - He's in a tough position.
1:10:43 > 1:10:45And Darryl's bigger than him.
1:10:45 > 1:10:47I think if I were him, I'd be kissing ass also.
1:10:47 > 1:10:53- He has been.- He certainly has been. - We fell for him.
1:10:53 > 1:10:56You know what, I really like him.
1:10:56 > 1:11:00- I like his courage. - He's in a tough spot.
1:11:00 > 1:11:04I think we all understand that so I get what's going on.
1:11:04 > 1:11:09At the same time, on The Apprentice, we all have to produce.
1:11:09 > 1:11:11Tell me what you did, Rod.
1:11:11 > 1:11:13I'm eager to do that.
1:11:13 > 1:11:16Let me say again that in this particular case, and maybe in the
1:11:16 > 1:11:21other ones, to some extent, Michael and the others, because they're
1:11:21 > 1:11:25aware of my situation, they're just not utilising me enough.
1:11:25 > 1:11:30But...I've been in this business and something like that...
1:11:30 > 1:11:31Which business?
1:11:31 > 1:11:37- The business of communications and I've been in those ads.- True.
1:11:37 > 1:11:40You became governor. A lot of ads.
1:11:40 > 1:11:43When decisions were made earlier on, I was assigned to run errands
1:11:43 > 1:11:46and I did it. I do everything and anything they ask.
1:11:46 > 1:11:50Whether it's in the kitchen to help Curtis out or there's waiting tables.
1:11:50 > 1:11:53I'll do anything, and when the decision makers are coming
1:11:53 > 1:11:56up the creative end, they have their sense of what they want to do.
1:11:56 > 1:11:59I'll try to improve it and raise some suggestions.
1:11:59 > 1:12:02Michael's very focused, very disciplined. He gave good direction. He made decisions,
1:12:02 > 1:12:06but I think I should have been more on the creative end of this
1:12:06 > 1:12:07than running errands.
1:12:09 > 1:12:11If you were me, who would you fire?
1:12:13 > 1:12:14Well...
1:12:18 > 1:12:21Superstar, I mean, I'm a big fan.
1:12:21 > 1:12:25But... Well, I think the manager.
1:12:27 > 1:12:31- It kills me to say that. - Bret, who would you fire?
1:12:34 > 1:12:36That's a tough decision but I would say that,
1:12:36 > 1:12:40just like when I was doing it, just like when Sinbad was doing it,
1:12:40 > 1:12:43it eventually falls on the shoulders of our project manager,
1:12:43 > 1:12:47but I felt Michael 1,000% on point.
1:12:47 > 1:12:49I think Michael's fantastic.
1:12:49 > 1:12:50- I do.- He had a plan.
1:12:52 > 1:12:56Who would you fire, Darryl, if you were me?
1:12:56 > 1:12:59I would have to say Michael done a great job.
1:12:59 > 1:13:03Michael, I praised Michael for having us organised.
1:13:03 > 1:13:06You know, that was something we missed in the last exercise.
1:13:06 > 1:13:10He got us back on track.
1:13:10 > 1:13:15When I look at it, these guys here done a super job, all of them.
1:13:15 > 1:13:18I think highly of every last one of them.
1:13:21 > 1:13:25If you had to let anyone go, it would be me.
1:13:25 > 1:13:26Come on, Darryl.
1:13:30 > 1:13:32No!
1:13:32 > 1:13:34- You're here for your charity. SHARON:- This is this macho- BLEEP.
1:13:34 > 1:13:37- Who has a bigger BLEEP. - You don't really mean it.
1:13:37 > 1:13:40You're just trying to be a nice guy. You're so full of crap.
1:13:40 > 1:13:44You're saying it cos you want to be cool, you want to be a nice guy.
1:13:44 > 1:13:45Because...
1:13:45 > 1:13:48You didn't do anything wrong.
1:13:48 > 1:13:53I ran around and did things that Michael asked me to do.
1:13:53 > 1:13:59Their effort as a team in putting this project together, it takes a lot.
1:13:59 > 1:14:04It takes a lot when you're project manager and you're working
1:14:04 > 1:14:08with a person and they have ideas and it can get confusing.
1:14:08 > 1:14:11- Do you think you lost because of Darryl?- No, absolutely not.
1:14:11 > 1:14:15We didn't lose because of Darryl. Not only did we not lose
1:14:15 > 1:14:17because of Darryl, Darryl was a great member of the team.
1:14:17 > 1:14:20- Michael, do you want to be fired? - I don't want to be fired.
1:14:20 > 1:14:22I didn't want to lose. I certainly don't want to be fired.
1:14:22 > 1:14:25Darryl, do you want to be fired?
1:14:31 > 1:14:33Yes.
1:14:33 > 1:14:35You really do?
1:14:35 > 1:14:38Well, because I think of these guys and sitting back
1:14:38 > 1:14:41and watching their effort.
1:14:41 > 1:14:44- Are you tired?- Huh? - Do you want to go home?
1:14:46 > 1:14:48Yes.
1:14:48 > 1:14:49You do. I can see it.
1:14:51 > 1:14:54And I can see Michael doesn't want to go home. Michael wants to stay.
1:14:54 > 1:14:58I'm really surprised, Darryl.
1:14:58 > 1:15:00I'm definitely tired. No question about it.
1:15:00 > 1:15:02Think that through, man.
1:15:02 > 1:15:04If you make me stay, that's a different story,
1:15:04 > 1:15:06- I wouldn't want to go home. - Darryl wants to go home.
1:15:06 > 1:15:07He's tired.
1:15:07 > 1:15:10You're here for your charity - it's autism. The rest of the guys want to be here.
1:15:10 > 1:15:14Let them stay and play for their charity.
1:15:14 > 1:15:18Over nine seasons, I've had two people that quit.
1:15:18 > 1:15:23Those people have never forgotten it and they regretted it.
1:15:23 > 1:15:25They apologise. I said, "You're a quitter."
1:15:25 > 1:15:30They never have lived it down. They call me and they write me.
1:15:30 > 1:15:36- It doesn't matter. They quit. - I wouldn't quit. That I wouldn't do.
1:15:36 > 1:15:39You're asking to be fired and you shouldn't be the one
1:15:39 > 1:15:43fired on this task unless you want to be fired cos you have to go home.
1:15:43 > 1:15:45Maybe you miss your wife. Maybe you miss the kids. I don't know!
1:15:47 > 1:15:50- I...- We all want to... It's time. The governor wants to go.
1:15:50 > 1:15:52He has a lot of business to take care of.
1:15:52 > 1:15:54I want to stay.
1:15:54 > 1:15:58I believe in my charity. I want to raise money for paediatric cancer.
1:15:58 > 1:16:02- OK, a good reason not to quit. - Donald, I am a team player.
1:16:02 > 1:16:05I've always been a team player. That's why I have been a winner.
1:16:05 > 1:16:08You have something more on your mind than being a team guy, Darryl.
1:16:08 > 1:16:11I really don't. I really don't.
1:16:11 > 1:16:14As a baseball player, I always thought you were
1:16:14 > 1:16:18more of an individual player than a team player.
1:16:18 > 1:16:22You didn't like certain members of your team and you let them know it etc etc.
1:16:22 > 1:16:26That was out of disputes in the clubhouse.
1:16:26 > 1:16:29Once you step onto the field together...
1:16:29 > 1:16:34Where do you come up with this, out of nowhere that I should fire you?
1:16:34 > 1:16:38- Donald... Mr Trump, I'm sorry. - You can call me whatever you want.
1:16:38 > 1:16:42I'm being sincere. Come on, Strawberry.
1:16:42 > 1:16:46You've got to be fired cos... Come on.
1:16:46 > 1:16:48I don't know. I'm hearing something.
1:16:48 > 1:16:53Let him quit, but still fire somebody. Somebody's got to be fired.
1:16:53 > 1:16:55You shouldn't be saying that cos you're an obvious candidate.
1:16:55 > 1:16:58I'll take it if I'm fired but...
1:16:58 > 1:17:00- I'm a little bit surprised.- I don't want to stay here cos he quit.
1:17:00 > 1:17:03- I'm not quitting. - Then stay.
1:17:03 > 1:17:06I'd rather take the hit than Michael take the hit.
1:17:06 > 1:17:08I'll put it like that.
1:17:08 > 1:17:11Are you taking the hit because you're loyal to your team or
1:17:11 > 1:17:13because you want to get the hell out of here?
1:17:13 > 1:17:15I'm taking it because I'm loyal to my team and I don't
1:17:15 > 1:17:17think Michael should take the hit.
1:17:17 > 1:17:19I think Michael did an incredible job for this group.
1:17:19 > 1:17:21Hey, you don't have to sell me on Michael
1:17:21 > 1:17:25but Michael was your project manager and you lost.
1:17:25 > 1:17:29Then all of a sudden you come out with this thing that you want to be fired.
1:17:29 > 1:17:32- Well...- I have a feeling it's because you want to go home.
1:17:33 > 1:17:37And that's OK. I've had that before. People have to go home.
1:17:37 > 1:17:43- Yes.- But I have a feeling that's the real reason. Is it?
1:17:43 > 1:17:46- HE LAUGHS - A little bit, right?
1:17:46 > 1:17:50- A little bit, yes. - Darryl, you're fired.
1:17:53 > 1:17:57Michael, I don't think he really took a bullet for you,
1:17:57 > 1:18:01but I respect Darryl. I'm always going to respect Darryl...
1:18:01 > 1:18:05- Thank you.- ..but I was surprised.
1:18:05 > 1:18:09I was very surprised.
1:18:09 > 1:18:11- I think the one that's most surprised, you know who it is?- Who?
1:18:11 > 1:18:13Michael!
1:18:13 > 1:18:18- Not happy.- I know you're not happy. Michael, you don't have to explain.
1:18:18 > 1:18:21I know you better than you know yourself.
1:18:21 > 1:18:25You've been an unbelievable champion and you were ready to go
1:18:25 > 1:18:28but you were ready to go on the merits.
1:18:28 > 1:18:32I just wouldn't feel comfortable being here if Darryl just leaves.
1:18:32 > 1:18:35Michael, you shouldn't talk him out of leaving because there have been
1:18:35 > 1:18:37plenty of Olympic runners who won
1:18:37 > 1:18:39because the guy who was beating them at the finish line tripped.
1:18:39 > 1:18:41You may have won some races that way too.
1:18:41 > 1:18:44It doesn't make the person who won the gold any less of a winner.
1:18:44 > 1:18:47I don't want to win the race because a guy quit.
1:18:49 > 1:18:53- Do you believe in luck? - Yeah, you got to have a little luck.
1:18:53 > 1:18:57- Do you believe in luck?- I do.
1:18:58 > 1:19:02Michael, you got lucky. Now, get out of here before I change my mind.
1:19:04 > 1:19:05OK, thank you.
1:19:09 > 1:19:13Adios, thank you.
1:19:13 > 1:19:16The man offered himself up so he's quitting, bye.
1:19:16 > 1:19:18He's so nice.
1:19:18 > 1:19:21He's very nice, Strawberry, but you quit on your charity.
1:19:21 > 1:19:25The most disturbing thing about Darryl leaving is that he's
1:19:25 > 1:19:28playing for autism, like I am.
1:19:28 > 1:19:30You guys did a great job, man.
1:19:31 > 1:19:34I cannot believe that Darryl Strawberry, who knows everybody
1:19:34 > 1:19:38in New York, is going to walk away with no money for his charity.
1:19:38 > 1:19:39All right. How you doing?
1:19:47 > 1:19:51- Gavin, what do you think? - This was an unbelievable twist.
1:19:51 > 1:19:55I couldn't believe what I was hearing. He wanted to go home.
1:19:55 > 1:19:58- I think he made the right decision. - I think he wanted to get fired.
1:19:58 > 1:20:01I think Michael got lucky. What do you think?
1:20:01 > 1:20:03I don't think Michael's used to winning that way.
1:20:03 > 1:20:06I'm shocked, but, as they say, sometimes it's better to be lucky than good.
1:20:06 > 1:20:07And he was lucky.
1:20:39 > 1:20:43I think that people will be shocked that I quit
1:20:43 > 1:20:45but I did it for a great reason.
1:20:45 > 1:20:49When the question came to me, who should he fire, I said, "Fire me."
1:20:49 > 1:20:51I was pretty exhausted myself anyway
1:20:51 > 1:20:54and I think my team-mates done a great job on the task.
1:21:12 > 1:21:16Subtitles by Red Bee Media Ltd