Radio Jingle Task

0:00:00 > 0:00:03Previously on the Celebrity Apprentice...

0:00:03 > 0:00:06Sharon Osbourne grew tired of tenacity.

0:00:06 > 0:00:07It's not a sweet victory.

0:00:07 > 0:00:10I don't like the dynamic of what's going down with the women.

0:00:10 > 0:00:12But, with only Bret Michaels

0:00:12 > 0:00:16and Curtis Stone left on the men's team, Trump made a surprise move.

0:00:17 > 0:00:19Rocksolid, you've hit rock bottom.

0:00:19 > 0:00:22Curtis, Maria, Sharon, switch up right now.

0:00:22 > 0:00:25Then, the new teams were tasked with creating

0:00:25 > 0:00:27and selling a celebrity workout class...

0:00:27 > 0:00:31This is a money-raising task, so call all of your friends

0:00:31 > 0:00:32and come down.

0:00:32 > 0:00:35As project manager, Sharon, cut loose,

0:00:35 > 0:00:37putting the rock in Rocksolid.

0:00:37 > 0:00:38Bending over and thrusting.

0:00:38 > 0:00:40You know you want to.

0:00:40 > 0:00:43Pump up the wiener, pump up the wiener.

0:00:43 > 0:00:48When we got the rock and roll theme going, it was like, "Yeah."

0:00:48 > 0:00:50Under Holly Robinson Peete's leadership,

0:00:50 > 0:00:53the new Tenacity took a conservative approach.

0:00:53 > 0:00:56Curtis and I really stepped up to create the exercise, mostly

0:00:56 > 0:00:59because we have a lot of experience when it comes to exercising.

0:00:59 > 0:01:01When it came time to start the classes,

0:01:01 > 0:01:04both teams flexed their rolodexes.

0:01:05 > 0:01:07Oh thanks, Nick, the Lady Gaga.

0:01:07 > 0:01:1110,000 dollars from Piers Morgan!

0:01:11 > 0:01:15But neither project manager was feeling confident.

0:01:15 > 0:01:16I desperately need that ten grand,

0:01:16 > 0:01:18or else I'm probably not going to win this.

0:01:18 > 0:01:20I just kept thinking that Sharon was calling, you know,

0:01:20 > 0:01:24Sir Elton John and, you know, the Queen of England.

0:01:24 > 0:01:26I don't know if I can compete with that.

0:01:26 > 0:01:29- I need you to just stand in for people who couldn't be here.- OK.

0:01:29 > 0:01:32I'm trying to say politely as possible,

0:01:32 > 0:01:36- "Where's that- BLEEP- money? I need your money."

0:01:36 > 0:01:37When the totals were counted...

0:01:37 > 0:01:41Rocksolid raised 131,803 dollars.

0:01:41 > 0:01:44Wow. Don, tell me.

0:01:44 > 0:01:49They raised 206,090 dollars.

0:01:49 > 0:01:50BLEEP

0:01:50 > 0:01:54347,893 dollars, Holly.

0:01:54 > 0:01:56Holly proved the strongest of all,

0:01:56 > 0:02:00winning the most money for a single task in Apprentice history.

0:02:00 > 0:02:04- Can I just say...- Yes. - I'm going to be cutting, directly,

0:02:04 > 0:02:07a cheque to Sharon's charity.

0:02:07 > 0:02:08For you, I have to.

0:02:08 > 0:02:11But Holly wasn't the only one feeling generous.

0:02:11 > 0:02:14I'm not going to fire anybody tonight.

0:02:14 > 0:02:16Awesome. Woo!

0:02:25 > 0:02:30- Wow, that is a lot of money!- Woo!

0:02:31 > 0:02:35- Holly, to your charity, my love. - Thank you babe, cheers.

0:02:35 > 0:02:38- Incredible job. - Oh, here you go.- To Holly!

0:02:38 > 0:02:41What this amount of money can do for the HollyRod Foundation

0:02:41 > 0:02:42is tremendous.

0:02:46 > 0:02:49I've been away from my children for a while now,

0:02:49 > 0:02:51and to be able to call them and tell them that, you know,

0:02:51 > 0:02:54Mommy won all this money, I'm just so proud.

0:02:54 > 0:02:58Mr Trump, he brings the jerky in every single time.

0:02:58 > 0:03:00I knew it when he said to you, "You've lost,"

0:03:00 > 0:03:01cos he was winding you up.

0:03:01 > 0:03:03And then I knew.

0:03:03 > 0:03:06I was just gutted when we found out that we'd lost.

0:03:06 > 0:03:10It's a tough pill to swallow. We raised a lot of money.

0:03:10 > 0:03:15But, if anybody was going to get it, I'm glad that Holly got it.

0:03:15 > 0:03:17But am I pissed? Sure, I'm pissed!

0:03:24 > 0:03:27# Money, money, money, money

0:03:27 > 0:03:28# Money!

0:03:28 > 0:03:31# Money, money, money, money

0:03:31 > 0:03:33# Money!

0:03:33 > 0:03:36# Some people got to have it

0:03:36 > 0:03:38# Ye-eah

0:03:38 > 0:03:42# Some people really need it

0:03:42 > 0:03:43# Hey, listen to me, y'all

0:03:43 > 0:03:49# Do things, do things, do things Bad things with it

0:03:50 > 0:03:53# Dollar bills, y'all come on

0:03:53 > 0:03:57# That mean, oh mean

0:03:57 > 0:03:58# Mean green

0:03:58 > 0:04:02# Almighty dollar

0:04:02 > 0:04:05# You know that money...

0:04:05 > 0:04:09# Give me a nickel, brother Can you spare a dime?

0:04:09 > 0:04:15# Money can drive some people out of their minds

0:04:20 > 0:04:25# Money, money, money, money... #

0:04:35 > 0:04:36Hi.

0:04:36 > 0:04:39Oh, I miss you honey!

0:04:39 > 0:04:42I saw my husband, who I haven't seen in a long time.

0:04:42 > 0:04:45He was a sight for sore eyes, and I just was so happy to see him.

0:04:45 > 0:04:47- How are you?- I'm good, I have something to tell you.

0:04:47 > 0:04:49Now you're making me nervous. What's going on?

0:04:49 > 0:04:51You and I made a family decision that

0:04:51 > 0:04:54I would leave for an extended period of time.

0:04:54 > 0:04:57But, anyway I mean the whole reason is cos of these kids with autism.

0:04:57 > 0:05:00I am so thrilled to be playing for the HollyRod Foundation.

0:05:00 > 0:05:05We are raising money to help parents and children affected by autism.

0:05:05 > 0:05:09Help them access affordable treatment for their children.

0:05:09 > 0:05:13So, I was the project manager of the last task.

0:05:13 > 0:05:15And I have something to give you.

0:05:16 > 0:05:19This is what I got from this task.

0:05:19 > 0:05:21- Open it up.- So, you won? - Just open it up.

0:05:21 > 0:05:24Just open it, and just see what it is.

0:05:24 > 0:05:26347...

0:05:28 > 0:05:29I got to see my wife.

0:05:29 > 0:05:33I was so excited to see her. And, I watch the show all the time.

0:05:33 > 0:05:36And when she was going to be on I was like, "Great, it's going to

0:05:36 > 0:05:37"raise money for HollyRod."

0:05:37 > 0:05:40But never in my wildest dreams did I think it was going to be

0:05:40 > 0:05:42347,000. So, I'm ecstatic right now.

0:05:42 > 0:05:44- OK, I have a little surprise for you, too.- What?

0:05:44 > 0:05:46I know you've been gone a long time, but...

0:05:46 > 0:05:48Hello, sister!

0:05:48 > 0:05:51Ah!

0:05:51 > 0:05:53That Rodney Peete, he's always surprising me.

0:05:53 > 0:05:56Just when I think I'm surprising him, he surprises me.

0:05:56 > 0:05:59We've been one-upping each other for our whole marriage.

0:05:59 > 0:06:02- Hi, Mom. - Hi, Rodney.

0:06:02 > 0:06:04Oh, my God, you guys, I'm so glad to see you!

0:06:04 > 0:06:07I miss you guys so much! You happy to see me?

0:06:07 > 0:06:09- I want to stay here. - You want to stay with mom?

0:06:09 > 0:06:11I started the HollyRod Foundation because,

0:06:11 > 0:06:12all of a sudden, out of nowhere,

0:06:12 > 0:06:15we get this devastating diagnosis of autism for our oldest son.

0:06:15 > 0:06:18It just brought us to our knees, literally, as a family.

0:06:18 > 0:06:25- 347,893 dollars... - For HollyRod.- ...for HollyRod.

0:06:25 > 0:06:28So many parents are out there with children with autism

0:06:28 > 0:06:31and they don't even have an opportunity or way to treat them.

0:06:31 > 0:06:36With 347,000, there's so much we can do, there's so many people

0:06:36 > 0:06:38with autism that we can help and families that we can assist.

0:06:38 > 0:06:40It was just like a dream come true.

0:06:40 > 0:06:43It was probably one of the best days of my life.

0:06:58 > 0:07:00- Good morning. - Good morning.

0:07:00 > 0:07:05We're standing in the ballroom of Trump Soho, just opening.

0:07:05 > 0:07:08This is the last room we have to complete,

0:07:08 > 0:07:10and we're very excited about it.

0:07:10 > 0:07:13Now, to my left are two great executives, Jim Abrams

0:07:13 > 0:07:15and John Young.

0:07:15 > 0:07:17They're with Clockwork Home Services.

0:07:17 > 0:07:19Tell us about your company.

0:07:19 > 0:07:22We're the parent company to three great brands.

0:07:22 > 0:07:24Benjamin Franklin, The Punctual Plumber,

0:07:24 > 0:07:26One Hour Heating And Air Conditioning

0:07:26 > 0:07:29and Mister Sparky, America's On-Time Electrician.

0:07:29 > 0:07:33As the co-founders of the company, we made a commitment to build

0:07:33 > 0:07:36the world's largest home services company.

0:07:36 > 0:07:40And you can help us achieve that goal by creating three

0:07:40 > 0:07:43radio commercials, one for each brand.

0:07:43 > 0:07:46You're going to be judged on your originality,

0:07:46 > 0:07:50the brand integration, and, live performance of the commercials.

0:07:50 > 0:07:53All right, pick you project managers, please.

0:07:53 > 0:07:56- Summer, you want it? You do? - You want it?

0:07:56 > 0:07:58- What do you think? - I think you should do it.

0:07:58 > 0:08:00You want me to do it?

0:08:00 > 0:08:03- OK, Sharon, who's your project manager?- Bret.

0:08:03 > 0:08:05- That would be me.- Really? Wow.

0:08:05 > 0:08:07It'll be tough for me cos on time is not my speciality.

0:08:07 > 0:08:10- That's true. You've proven that. - I'm going to fix that.

0:08:10 > 0:08:12This is not a man that knows about time, fellas.

0:08:12 > 0:08:15He could not work for Clockwork.

0:08:15 > 0:08:18As soon as Mr Trump presented the task, I felt that I could do this.

0:08:18 > 0:08:20I could be project manager.

0:08:20 > 0:08:23Singing jingles in a studio, what could possibly go wrong?

0:08:23 > 0:08:26- Holly, who's your project manager? - Summer Sanders.- I am.

0:08:26 > 0:08:29Very solid player. In fact, she could work for you.

0:08:29 > 0:08:32I don't know why I volunteered to be project manager.

0:08:32 > 0:08:36I have no experience with recording studios and stuff like that.

0:08:36 > 0:08:39But, I've got Cyndi Lauper, obviously proven artist.

0:08:39 > 0:08:42Holly Robinson Peete started out as a singer and actress.

0:08:42 > 0:08:45So, I knew I had a great support system.

0:08:45 > 0:08:48The project manager of the winning team will get

0:08:48 > 0:08:5120,000 dollars for your charity.

0:08:51 > 0:08:54Mr Trump we'd like to add an additional 20,000 dollars

0:08:54 > 0:08:56and match that for this charity.

0:08:56 > 0:08:59You heard that. 40,000 dollars.

0:08:59 > 0:09:01Yes.

0:09:01 > 0:09:04You all escaped at the last boardroom.

0:09:04 > 0:09:08I promise you, somebody will be fired at the next boardroom.

0:09:08 > 0:09:10And, it could be two.

0:09:10 > 0:09:12Whenever you get a free ride from Mr Trump,

0:09:12 > 0:09:14there's something waiting on the other end.

0:09:14 > 0:09:16So, we're all a little concerned that two of us

0:09:16 > 0:09:18are going to get fired at some point.

0:09:18 > 0:09:21Now, to my right is Eric Trump.

0:09:21 > 0:09:24Eric is my third child, he's a Georgetown graduate,

0:09:24 > 0:09:27and he's here for the very first time.

0:09:27 > 0:09:30Eric and Ivanka will be my eyes and ears.

0:09:30 > 0:09:33Well listen, go out, do a great job.

0:09:33 > 0:09:3640,000 dollars to the winning project manager.

0:09:36 > 0:09:39- Sounds good to me.- Yes. - Thank you.- Thank you.

0:09:39 > 0:09:40Thank you. Thank you.

0:09:40 > 0:09:43Awesome, let's do it.

0:09:48 > 0:09:51All right. So we got to have fun today

0:09:51 > 0:09:53and just think about each one of these and create each one

0:09:53 > 0:09:56- with its own little special twist. - Yup.

0:09:56 > 0:09:59I honestly think that we work well as a team

0:09:59 > 0:10:04because we're all very rock and roll. We all are very similar.

0:10:04 > 0:10:05How about this?

0:10:05 > 0:10:07My name's Ben Frank and I'm here to say

0:10:07 > 0:10:10You got a problem in your toilet? That's OK

0:10:10 > 0:10:12Cos I can plunge it out.

0:10:12 > 0:10:15For One Hour Air Conditioning And Heating,

0:10:15 > 0:10:17"I'm freezing. Help me!"

0:10:17 > 0:10:20"I'm freezing and I can't get up!"

0:10:20 > 0:10:23- Yes, "I'm freezing and I can't get up."- Baby, I got your hour power.

0:10:23 > 0:10:25Let me warm you with this.

0:10:32 > 0:10:36On the way over in the van ride, Sharon, Maria and I were losing it.

0:10:36 > 0:10:38I mean, we were completely perving out.

0:10:38 > 0:10:41Can I suck your plunger Mister Franklin?

0:10:41 > 0:10:46Oh, Mister Franklin, can I suck your plunger?

0:10:46 > 0:10:50Sharon is funny because sometimes she is completely out there.

0:10:50 > 0:10:54I mean, says stuff that blows my mind,

0:10:54 > 0:10:55and I thought I've heard it all, right?

0:10:55 > 0:10:58- Have you been- BLEEP - up a storm?

0:10:58 > 0:11:00Have you got the poops?

0:11:05 > 0:11:08FARTING NOISES

0:11:08 > 0:11:12No, as you're dialling the number, you know, you can hear farting.

0:11:12 > 0:11:14- 100.- Wait, wait.

0:11:25 > 0:11:28Our job is to create three radio commercials.

0:11:28 > 0:11:33My main concern is, if it's funny, it makes them listen.

0:11:33 > 0:11:35So that's what I was thinking.

0:11:35 > 0:11:37They may, but you know, you never know. I learned that the hard way.

0:11:37 > 0:11:39The task is to create three

0:11:39 > 0:11:4230-second radio spots for Clockwork Home Services.

0:11:42 > 0:11:45I think the task is very exciting. It's creative, it's fun,

0:11:45 > 0:11:49and I think everyone of us can bring a little something to it.

0:11:49 > 0:11:52Can I just go through like a few tasks, right away?

0:11:52 > 0:11:55Cyndi, I want you to do, like, the lyrics and the music

0:11:55 > 0:11:57- and we come up with the jingle. - Yeah.

0:11:57 > 0:12:01So in this task, Cyndi will play a very important role.

0:12:01 > 0:12:05Cyndi is extremely creative, but all over the place.

0:12:05 > 0:12:08That's why it's so important for me to keep Cyndi focused.

0:12:08 > 0:12:11I would like to do a voiceover and a jingle.

0:12:11 > 0:12:13So, maybe you have a voiceover in one of them,

0:12:13 > 0:12:15- and a jingle in another. - Yeah, yeah, yeah.

0:12:15 > 0:12:18You know, I don't have a problem doing a jingle either. So...

0:12:18 > 0:12:19- OK, good.- OK, great.

0:12:19 > 0:12:21Cyndi wants to grasp things in her own language.

0:12:21 > 0:12:25She sort of marches to her own music.

0:12:25 > 0:12:28But, let me tell you something about Cyndi, Cyndi is a creative mind

0:12:28 > 0:12:30and creative minds are wired differently.

0:12:30 > 0:12:33The key is how Summer manages Cyndi.

0:12:40 > 0:12:41- You know what I mean?- Yeah.

0:12:47 > 0:12:49Make sure we got everything.

0:12:50 > 0:12:52Thank you, Maria-licious.

0:12:52 > 0:12:54No problem.

0:12:54 > 0:12:57We've got half an hour for our meeting.

0:12:57 > 0:13:00Oh, here we go. Look. There's Ben Franklin.

0:13:00 > 0:13:03The Punctual Plumber.

0:13:03 > 0:13:05On-Time Electrician.

0:13:05 > 0:13:08When we first got to rooms at the recording studio,

0:13:08 > 0:13:10I realised that we were right across the lobby

0:13:10 > 0:13:11from the enemy.

0:13:15 > 0:13:19So, I immediately took our posters and huge signs

0:13:19 > 0:13:20and moved them into our room.

0:13:20 > 0:13:22Yeah, we need those in here.

0:13:22 > 0:13:23Please.

0:13:30 > 0:13:33Then I accidentally flipped theirs around

0:13:33 > 0:13:36so they couldn't see the slogans of the company.

0:13:36 > 0:13:38Horrible, horrible man.

0:13:40 > 0:13:41How you doing, guys?

0:13:49 > 0:13:53- When does our guy come? - Any minute. 10.15 was our time.

0:13:53 > 0:13:56- Why, hello. Hi, I'm Holly. - John Young.

0:13:56 > 0:13:58Nice to see you, John.

0:13:58 > 0:14:00Both Summer and I were excited for the executive meeting.

0:14:00 > 0:14:04The executive meetings in these tasks are so key.

0:14:04 > 0:14:08I've learned after many tasks to ask specific questions

0:14:08 > 0:14:10and watch their body language.

0:14:10 > 0:14:13Is humour super important to you?

0:14:13 > 0:14:17Or is it more of reality and here's how we work?

0:14:17 > 0:14:19I know there's a lot of jokes around plumbers.

0:14:19 > 0:14:23- But, you know, these men have families, they have children.- Yeah.

0:14:23 > 0:14:25And, their kids are proud of what they do.

0:14:25 > 0:14:29So, you know, we represent really a lot of hard-working people

0:14:29 > 0:14:32that get in and do things that nobody else wants to do.

0:14:32 > 0:14:34Humour at their expense I wouldn't want to see.

0:14:34 > 0:14:36'When we got a chance to talk to the executives,

0:14:36 > 0:14:39'we pretty much learned that they have very strong values,

0:14:39 > 0:14:42'they're really into good service and, most importantly,'

0:14:42 > 0:14:44we just knew that we weren't going to push the envelope.

0:14:44 > 0:14:46Um... Why Ben Franklin?

0:14:46 > 0:14:48Well, Benjamin Franklin's an icon of the country.

0:14:48 > 0:14:51And, when he moved from Boston to Philadelphia,

0:14:51 > 0:14:53the one thing he took with him was his bathtub.

0:14:53 > 0:14:55So, he was thinking plumbing early on.

0:14:55 > 0:14:59Because he took a lot of baths in...France.

0:15:03 > 0:15:06She is a wealth of knowledge right there. I'm telling you.

0:15:06 > 0:15:08It's amazing.

0:15:08 > 0:15:10- There was no plumbing there. - Exactly.

0:15:10 > 0:15:12He just...there was like buckets of water in a big tub.

0:15:12 > 0:15:14- Right.- Early plumbing.

0:15:14 > 0:15:15Oh, oh, it is? That's true.

0:15:15 > 0:15:17OK, early plumbing.

0:15:17 > 0:15:20You know, I saw John Adams on HBO.

0:15:20 > 0:15:23Apparently, Ben Franklin enjoyed taking baths

0:15:23 > 0:15:25with women and things, you know.

0:15:25 > 0:15:28And so, I thought that was funny.

0:15:28 > 0:15:32Benjamin Franklin was so key in the revolution that that kind of...

0:15:32 > 0:15:34SHE HUMS

0:15:34 > 0:15:37..is so... But I don't know if it's ever been used.

0:15:37 > 0:15:39'This is my first real time working with Cyndi.'

0:15:39 > 0:15:42I think what you need to do with Cyndi is really harness her energy,

0:15:42 > 0:15:44and let her excel at what's she's good at.

0:15:44 > 0:15:48- I don't have any more questions. - Me neither.- Do you guys? - Thank you so much.- Yeah.

0:15:48 > 0:15:51I just want one more time. I remember the old beer commercials.

0:15:51 > 0:15:54And then, there's Benjamin Franklin. I think... Oh, well, all right.

0:15:54 > 0:15:56But it's nice to know about the tub.

0:15:56 > 0:15:58THEY CHUCKLE

0:15:58 > 0:16:00- Very good. Awesome. - Thank you very much.

0:16:00 > 0:16:02- ALL: Thanks you, guys. - Pleasure to meet you, yeah.

0:16:02 > 0:16:05- Very nice to meet you. - Pleasure to meet you.

0:16:05 > 0:16:08All I have to say is that their world is going to be rocked

0:16:08 > 0:16:10when they go over there to Sharon and Bret.

0:16:10 > 0:16:12They're not going to be ready for that. That movie.

0:16:12 > 0:16:15'Probably the thing that stuck out the most in the executive meeting

0:16:15 > 0:16:16'was that I think it's very key'

0:16:16 > 0:16:20for us to not go too far out of the box.

0:16:20 > 0:16:23Now, those cats next door in Rocksolid,

0:16:23 > 0:16:25they're way too wild for this task.

0:16:25 > 0:16:28SHE BLOWS A RASPBERRY

0:16:28 > 0:16:31We're going around, and I'm tooting.

0:16:31 > 0:16:33HE BLOWS A RASPBERRY

0:16:34 > 0:16:36- Here they come.- Hello.

0:16:36 > 0:16:37Nice to meet you, I'm Bret.

0:16:37 > 0:16:39- Hi there, I'm Maria. - Nice to meet you.

0:16:39 > 0:16:41We have lots of great questions.

0:16:41 > 0:16:44'When Jim and John came in, the executives from Clockwork,'

0:16:44 > 0:16:45I had a gazillion questions.

0:16:45 > 0:16:48I wanted to know exactly where they wanted to go,

0:16:48 > 0:16:50cos my jingles were getting way too out there.

0:16:50 > 0:16:53Are you looking for more of Americana feel, a new ad...?

0:16:53 > 0:16:56Right. What we want to do is just grab their mind and say,

0:16:56 > 0:16:58"OK, plumbing is Ben Franklin,

0:16:58 > 0:17:01"electric's Sparky, and air conditioning is One-Hour."

0:17:01 > 0:17:04If we could get that link in their minds so that they, they think,

0:17:04 > 0:17:06"This service, this company."

0:17:06 > 0:17:08How does humour do in your ads?

0:17:08 > 0:17:10Humour is difficult to pull off.

0:17:10 > 0:17:13When somebody does hit it,

0:17:13 > 0:17:15it's great.

0:17:15 > 0:17:16Um...

0:17:16 > 0:17:19We don't want to make it where it's offensive humour,

0:17:19 > 0:17:21cos that's not what you're looking for.

0:17:21 > 0:17:23But, we go out there and then we reel it back in.

0:17:23 > 0:17:26The only thing I'd be concerned about is, of course,

0:17:26 > 0:17:29plumbers have been kind of the butt of jokes.

0:17:29 > 0:17:31THEY CHUCKLE

0:17:31 > 0:17:34Humour at their expense, I think, would not be a good thing.

0:17:34 > 0:17:38Absolutely. The 800 cash, was that a cash or credit?

0:17:38 > 0:17:42- You got cash back...- For Ben Franklin...- For Ben Franklin. - "If it's any delay, it's you we pay."

0:17:42 > 0:17:45We pay five dollars for every minute we're late.

0:17:45 > 0:17:49The other two services, if we're late, you do not pay for the repair.

0:17:49 > 0:17:51Can you imagine a homeowner right now in this economy going,

0:17:51 > 0:17:54"If these guys show up late, they're giving me a hundred bucks?"

0:17:54 > 0:17:57I'm going to miff my address when you guys come out to my house.

0:17:57 > 0:18:00"Yeah, that was 992. Oh, I'm sorry, did I say that wrong?"

0:18:00 > 0:18:02THEY LAUGH

0:18:02 > 0:18:04'The executives were very corporate.

0:18:04 > 0:18:06'They were like as serious as a heart attack.'

0:18:06 > 0:18:09There were no laughs coming out of those two.

0:18:09 > 0:18:14You know, you want to say, "Lighten up. Lighten up, boys."

0:18:14 > 0:18:15Of course, I didn't.

0:18:18 > 0:18:21- Thank you for your time, we appreciate it.- Pleasure meeting you.

0:18:21 > 0:18:24- Thanks, nice to meet you.- Thank you. - Very nice to meet you. - Nice meeting you.

0:18:24 > 0:18:26Thank you. All right. Thanks again, guys.

0:18:26 > 0:18:28Oh, this is going to be good.

0:18:28 > 0:18:30They'll get rid of the three of us tomorrow.

0:18:30 > 0:18:33It's OK. Guys, let's just laugh it off.

0:18:33 > 0:18:35THEY LAUGH

0:18:43 > 0:18:44Right now, it's about the creative.

0:18:44 > 0:18:48So we've got to get the creative, the storyboard basically for each one.

0:18:48 > 0:18:51Yeah. OK, so you guys are each doing one of the commercials.

0:18:51 > 0:18:54You have Ben Franklin, Punctual Plumber.

0:18:54 > 0:18:55And that's yours to work on.

0:18:55 > 0:18:58My strategy as project manager was to make sure

0:18:58 > 0:19:01that I tasked out each of the commercials.

0:19:01 > 0:19:03So I handed Holly a commercial,

0:19:03 > 0:19:05I handed Curtis a commercial,

0:19:05 > 0:19:08and I handed Cyndi a commercial. And then, I'll make the final approval.

0:19:08 > 0:19:10I think it's important to have

0:19:10 > 0:19:12some sort of little verbal exchange experience.

0:19:12 > 0:19:14- I think it is important to... - Listen.- Yes.

0:19:14 > 0:19:17- A lot of people don't know Ben Franklin was punctual.- Right.

0:19:17 > 0:19:20So maybe it's Thomas Jefferson going,

0:19:20 > 0:19:22"Oh, Ben...Franklin."

0:19:22 > 0:19:25"Yes, Thomas Jefferson," or something, you know.

0:19:25 > 0:19:28"We...when will you be ready to go to Paris?

0:19:28 > 0:19:31"And I heard you want to take your bathtub."

0:19:31 > 0:19:35Maybe that's wrong. Or...or...the, the desk.

0:19:35 > 0:19:38- Listen, last time I was project manager...- Yeah.

0:19:38 > 0:19:41Um... I got in the boardroom, and I threw you under the bus.

0:19:41 > 0:19:44So I want to make sure that I'm 100% clear with you.

0:19:44 > 0:19:46I love your creativity.

0:19:46 > 0:19:49- All right.- I want you to go for it with your creativity,

0:19:49 > 0:19:51but I would love for you to listen.

0:19:51 > 0:19:52- I am.- To all of us.- I am.

0:19:52 > 0:19:55'Cyndi needs to be told exactly what to do.

0:19:55 > 0:19:59'I mean, and honestly, that's the way it works in any business.'

0:19:59 > 0:20:01A good manager knows how to manage everyone

0:20:01 > 0:20:03the way they need to be managed.

0:20:03 > 0:20:06So I just want to be clear up front.

0:20:06 > 0:20:08You were not feeling any input from us ladies,

0:20:08 > 0:20:12and this is very important that you open yourself up to input on it.

0:20:12 > 0:20:15So tell me what my task is exactly.

0:20:15 > 0:20:17'I did whatever they asked me to do.

0:20:17 > 0:20:21'I wasn't the leader, and even if I was, they don't listen to me.

0:20:21 > 0:20:23'They don't listen to anyone. They know everything.

0:20:23 > 0:20:26'I get tired of the whole people turning their backs on me.'

0:20:26 > 0:20:29- BLEEP- that. I am not in high school any more.

0:20:29 > 0:20:30Yeah, OK.

0:20:30 > 0:20:33You're going to be a bitch by the end of this thing

0:20:33 > 0:20:35if your life depends on it.

0:20:35 > 0:20:36No, that was very good. Very clear.

0:20:36 > 0:20:39Curtis, this is where our issues came before,

0:20:39 > 0:20:42- was that she was just all over the place and couldn't redirect her. - Yeah.- Couldn't focus her.

0:20:42 > 0:20:45There's a little bit of a different vibe with Tenacity

0:20:45 > 0:20:47than there was with Rocksolid.

0:20:47 > 0:20:51We have to be very, very close and keep her...

0:20:51 > 0:20:52Yeah, you're right.

0:20:52 > 0:20:55'Holly and Summer are very methodical and very disciplined

0:20:55 > 0:20:57'in the way they go about their tasks.'

0:20:57 > 0:21:00And, let's face it, they can be a little bit bitchy.

0:21:00 > 0:21:01You are right.

0:21:03 > 0:21:05We've got to come up with the jingle,

0:21:05 > 0:21:07and we've got to get the concept down.

0:21:07 > 0:21:11We've got to make sure we apply the jingle and the actual work.

0:21:11 > 0:21:15We have to create three 30-second live radio spots

0:21:15 > 0:21:18for Mister Sparky Electric, Benjamin Franklin Plumbing,

0:21:18 > 0:21:21and One Hour Heating And Air Conditioning.

0:21:21 > 0:21:23Which one do you want to start on first?

0:21:23 > 0:21:24One Hour?

0:21:24 > 0:21:25Yes.

0:21:25 > 0:21:27Air Conditioning And Heating?

0:21:27 > 0:21:29No, "Heating And Air Conditioning."

0:21:29 > 0:21:33- No, "Air Conditioning And Heating." - Look at mine. "Heating And Air Conditioning."

0:21:33 > 0:21:36- Uh-oh.- All right. What does the yellow folder say?

0:21:36 > 0:21:39- "Heating And Air Conditioning." - They did it wrong on that truck.

0:21:39 > 0:21:40How dare they?!

0:21:40 > 0:21:45One Hour Heating And Air Conditioning is a pain in the ass

0:21:45 > 0:21:50because it doesn't flow when you say it.

0:21:50 > 0:21:55Their logo is, "Always on time or you don't pay a dime."

0:21:55 > 0:21:58What if it was something like... OK.

0:22:00 > 0:22:03It's hot out... It's hot outside, can I rely on you?

0:22:03 > 0:22:06# Yes, we'll be there I'm feeling cold

0:22:06 > 0:22:08# We'll get you some hot air Dun, dun, dun... #

0:22:08 > 0:22:11- Cos this is time-consuming, this- BLEEP- jingle.

0:22:11 > 0:22:13As a project manager, I wanted all three of us

0:22:13 > 0:22:16to work on all three jingles all the time.

0:22:16 > 0:22:18'It's also a little bit of what slowed us down.'

0:22:18 > 0:22:22- So just go with me here.- Right. Go on, go on.- Here, we've got open it up and have fun.

0:22:22 > 0:22:24Bling, bling. One Hour Heating And Air Conditioning,

0:22:24 > 0:22:25how can we help you?

0:22:25 > 0:22:28My goodness, I'm feeling hot and sticky.

0:22:28 > 0:22:30One Hour will be there very quickly.

0:22:30 > 0:22:32Like...

0:22:32 > 0:22:35- Sticky with my little- BLEEP.

0:22:35 > 0:22:37No, just, but it's funny, though.

0:22:37 > 0:22:39I'm feeling so hot and sticky, right?

0:22:39 > 0:22:43'Bret wanted to do something that sounded a bit sexy.'

0:22:43 > 0:22:45But, those executives were very,

0:22:45 > 0:22:48very corporate.

0:22:48 > 0:22:50Very politically correct.

0:22:50 > 0:22:52# One Hour, got the power

0:22:52 > 0:22:54# Always on time or you don't pay a dime. #

0:22:54 > 0:22:56Boom!

0:22:56 > 0:22:59# One Hour Heating And Air Conditioning... #

0:23:00 > 0:23:02Uh-oh.

0:23:02 > 0:23:04I mean, I'm probably a bit weak in the musical department,

0:23:04 > 0:23:08- so in terms of...- Well, Cyndi can help you with that.- Yeah. - And Holly too.

0:23:08 > 0:23:11So what Summer did was split up these 30-second commercials.

0:23:11 > 0:23:13The first 20 seconds or so would be

0:23:13 > 0:23:15some kind of written component.

0:23:15 > 0:23:17'And the last ten seconds or so would be a jingle.'

0:23:17 > 0:23:19OK, so let's see if I can do this in 20.

0:23:19 > 0:23:22One Hour Heating And Air Conditioning, how can we save you time?

0:23:22 > 0:23:24I need someone to come out and look at my heater.

0:23:24 > 0:23:26Would 4-5pm suit you?

0:23:26 > 0:23:29But can you really stick to a time, it's just I've got so much on.

0:23:29 > 0:23:32There was a problem with Curtis' radio spot

0:23:32 > 0:23:35in that he's from Australia. And so they just have

0:23:35 > 0:23:37a different way of speaking.

0:23:37 > 0:23:39Not just accent, but like, the words that they use.

0:23:39 > 0:23:42- I like the concept.- Beautiful.

0:23:42 > 0:23:43Thanks, Curtis.

0:23:43 > 0:23:44Yeah.

0:23:46 > 0:23:48They're words and things in there that are wrong.

0:23:48 > 0:23:50"I've got so much on today," or something.

0:23:50 > 0:23:54- He's trying to say, "I got a lot going on." He... It needs to be tweaked.- Uh-huh. You're right.

0:23:54 > 0:23:58'I think the weakest player on our team was Curtis.'

0:23:58 > 0:24:00He doesn't have the ability to create a jingle.

0:24:00 > 0:24:03He was very far, far out of his element.

0:24:03 > 0:24:05I'm going to change a few of your words, OK?

0:24:05 > 0:24:07- Yeah.- Don't take it personally.

0:24:17 > 0:24:18All right, let's move on.

0:24:18 > 0:24:21- What's our next one? - Should we do Benjamin?

0:24:21 > 0:24:22Absolutely.

0:24:22 > 0:24:25OK. So it starts with the ring, ring.

0:24:25 > 0:24:27# The Punctual Plumber. #

0:24:27 > 0:24:29- And the woman is saying that... - # Oooh. #

0:24:29 > 0:24:32- ..her pipes are blocked. - Right.

0:24:32 > 0:24:33HE CHUCKLES

0:24:33 > 0:24:34Or frozen.

0:24:34 > 0:24:37'The task today is to produce,

0:24:37 > 0:24:41'write, and perform three live radio spots'

0:24:41 > 0:24:46for the company that has heating and air conditioning.

0:24:46 > 0:24:50And also plumbers and electricians.

0:24:50 > 0:24:51Bust it out, Benny.

0:24:51 > 0:24:53HE BEATBOXES

0:24:53 > 0:24:58And just get like a grove going for Benjamin Franklin Plumbing, yeah.

0:24:58 > 0:24:59# Bring it, bring it, bring it. #

0:24:59 > 0:25:03Like something that's just... Is that pretty good? Or no?

0:25:03 > 0:25:05Just go with me on this.

0:25:05 > 0:25:06Ring, ring. Right?

0:25:06 > 0:25:09Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:25:09 > 0:25:12We plumbers know people crack a lot of jokes at our expense.

0:25:12 > 0:25:14What the hell?

0:25:14 > 0:25:16We know people like to crack a lot of jokes.

0:25:16 > 0:25:19- And he's going to go, "CRACK."- You can't!- I think they won't like it.

0:25:19 > 0:25:23'It's a very big risk to put that in the radio spot.'

0:25:23 > 0:25:27The executives of the company wanted to avoid

0:25:27 > 0:25:29any cheap shots at plumbers.

0:25:29 > 0:25:33Plumbers' cracks. You know, plumbers' belly.

0:25:33 > 0:25:35You know, the butt crack. All of that.

0:25:35 > 0:25:38I'm telling you right now, that's the jingle.

0:25:38 > 0:25:41- Oh, they won't like that. - They'll love it.

0:25:41 > 0:25:44This is so tough to decide what is too far.

0:25:44 > 0:25:47I don't think those people will laugh.

0:25:47 > 0:25:48You got to do it.

0:25:48 > 0:25:51'Sharon and Maria definitely thought

0:25:51 > 0:25:53'there should be no line about the crack in there.

0:25:53 > 0:25:55'And I said, "You know what, how about this?'

0:25:55 > 0:25:58"You fix a problem by addressing a problem."

0:25:58 > 0:25:59I'll take the fall.

0:25:59 > 0:26:02'Listen, I've possessed some plumber's crack

0:26:02 > 0:26:03'a few times in my life'

0:26:03 > 0:26:06and I know how hurtful it is when people made fun of me.

0:26:06 > 0:26:09So I try never to make fun of plumber's crack.

0:26:09 > 0:26:11It's a serious matter.

0:26:11 > 0:26:13I will take the fall on this one. If I'm wrong, it's just good.

0:26:13 > 0:26:16I'm telling you, I will not throw you under the bus.

0:26:18 > 0:26:20I will take the sword.

0:26:20 > 0:26:23OK, so that sucker's done.

0:26:23 > 0:26:26Benjamin Franklin Plumbing. On time, every time.

0:26:26 > 0:26:28# Just call Ben

0:26:28 > 0:26:30# Just call eight, seven, seven Ben, 70, 76. #

0:26:30 > 0:26:33Yeah, but can you make it faster?

0:26:33 > 0:26:35Like, just call eight, seven, seven, 70... Ben.

0:26:35 > 0:26:38Whatever. Can you make it a little faster?

0:26:38 > 0:26:42- Oh, yeah.- OK, cool.- You can make anything faster as long as it's clear.

0:26:42 > 0:26:44- Yeah, yeah, yeah. Exactly. - That's all right.- So...

0:26:44 > 0:26:46'Cyndi started doing jingles.'

0:26:46 > 0:26:47And, I knew that Cyndi was going

0:26:47 > 0:26:50to need a little help getting her script together,

0:26:50 > 0:26:53so I did the creative testimonial for her commercial.

0:26:53 > 0:26:55"Benjamin Franklin, the Punctual Plumber.

0:26:55 > 0:26:59"I woke up Saturday morning to a flooded bathroom. It couldn't have happened on a worse day.

0:26:59 > 0:27:02"20 girls were on their way for my daughter's tenth birthday party.

0:27:02 > 0:27:04"I called Benjamin Franklin, the Punctual Plumber,

0:27:04 > 0:27:07"and with their 24/7, 365 days-a-year service,

0:27:07 > 0:27:10"a skilled and courteous professional was at my door in no time."

0:27:10 > 0:27:12It's definitely a challenge fitting stuff into 30 seconds.

0:27:12 > 0:27:14But I think it was important for us

0:27:14 > 0:27:17to include a lot of the points the executives had brought up.

0:27:17 > 0:27:20- Ding!- He gave me straightforward pricing, fixed the leak,

0:27:20 > 0:27:22and guaranteed his work for two years.

0:27:22 > 0:27:25Oh! The birthday party was a huge success thanks to Benjamin Franklin.

0:27:25 > 0:27:26I found a plumber for life.

0:27:26 > 0:27:29OK, you're at 40 seconds. That's pushing it.

0:27:29 > 0:27:30- It's still long, right?- Yeah.

0:27:30 > 0:27:32Yeah, I think it's too much information.

0:27:32 > 0:27:36I think the more that we can give people about what makes them different is perfect.

0:27:36 > 0:27:39Yeah, I just wonder whether it's a little bit rushed.

0:27:39 > 0:27:42And I don't... It doesn't really sink in.

0:27:42 > 0:27:44I personally don't think so.

0:27:44 > 0:27:47That's the kind of pace that we want. And it's straightforward.

0:27:47 > 0:27:49'I think that we were copy heavy.

0:27:49 > 0:27:52'I think that we tried to fit in too much information.'

0:27:52 > 0:27:54Now, I get it - you're paying for 30 seconds,

0:27:54 > 0:27:56you want to utilise every last second.

0:27:56 > 0:27:59But, you need to understand the gist of what's being spoken,

0:27:59 > 0:28:02not all just blurt it out in a couple of seconds.

0:28:02 > 0:28:04You don't have to say "the Punctual Plumber."

0:28:04 > 0:28:08It's OK. I'll just have to be fast.

0:28:10 > 0:28:12# You're afraid of the dark

0:28:12 > 0:28:15# I will give you a spark

0:28:15 > 0:28:19# That's why I'm Mister Sparky

0:28:19 > 0:28:22# Mister Sparky

0:28:22 > 0:28:25# Mister Sparky to the rescue. #

0:28:25 > 0:28:28'When I'm working creatively, I'm either listening to music

0:28:28 > 0:28:32'or humming the thought process out.'

0:28:32 > 0:28:36So, I was listening to every idea that was getting thrown out,

0:28:36 > 0:28:39and then I was repeating it back with some kind of tone to it.

0:28:39 > 0:28:43# Won't you give me a spark Mister Sparky?

0:28:43 > 0:28:45# I'm all alone tonight. #

0:28:45 > 0:28:46Never happen.

0:28:46 > 0:28:49OK, all right.

0:28:50 > 0:28:52We've got to be simplistic.

0:28:52 > 0:28:54We're getting too "Ah-ah-ah!"

0:28:54 > 0:28:57Maria is literally living out a musical.

0:28:57 > 0:28:59I feel like I've fallen into a bad musical right now.

0:28:59 > 0:29:03She is singing out everything. And I'm like, "Seriously?"

0:29:03 > 0:29:07Sharon and me look at each other we're like, "We need a break. You got to stop, now."

0:29:07 > 0:29:09I don't think we want everything to be 1930s.

0:29:09 > 0:29:12# That's when he gave me a price

0:29:12 > 0:29:16# Please fix my lights, Mister Sparky. #

0:29:16 > 0:29:19That's Maria. It's like I keep saying, you know, Maria,

0:29:19 > 0:29:20you tell her to shut up.

0:29:20 > 0:29:22It's like, she's waterproof.

0:29:22 > 0:29:25Maria is waterproof. It doesn't penetrate.

0:29:25 > 0:29:28She's like, "Oh, yeah... Aaah!" Back again.

0:29:28 > 0:29:30I think we're going to lose it. I think we will,

0:29:30 > 0:29:33they'll be like, "What time zone are they living in?" We could be like...

0:29:33 > 0:29:35HE IMITATES A HIGH HAT

0:29:35 > 0:29:38# 88, 88, Sparky. #

0:29:38 > 0:29:40# 88, 88, Sparky... #

0:29:40 > 0:29:42Maria!

0:29:45 > 0:29:47All right, ready?

0:29:47 > 0:29:49Mister Sparky...

0:29:49 > 0:29:52Hey, Jen, how is that gorgeous new ceiling fan look in your den?

0:29:52 > 0:29:54- It's not up yet. - You bought it a month ago.

0:29:54 > 0:29:56Harold insists on installing it himself.

0:29:56 > 0:29:59So we're being judged on originality, brand integration,

0:29:59 > 0:30:02and the overall performance of the 30-second spot.

0:30:02 > 0:30:05# We're on time, you will see or the repair is free. #

0:30:05 > 0:30:07Call eight, eight, eight, eight, Sparky.

0:30:07 > 0:30:10Straightforward. Typical.

0:30:10 > 0:30:12Our scenarios right now are really vanilla.

0:30:12 > 0:30:15- Yeah.- We already realise that they're not that original.

0:30:15 > 0:30:17- Yeah.- So how would we make it more original?

0:30:17 > 0:30:20I guess the way to think more out of the box would be, is to say,

0:30:20 > 0:30:23"What's a situation that you've been caught in before

0:30:23 > 0:30:25"that would be really embarrassing?"

0:30:25 > 0:30:27I think that we should probably be

0:30:27 > 0:30:30pushing the envelope a little bit more, being a bit more daring.

0:30:30 > 0:30:32I mean, that's why this company's come to Celebrity Apprentice,

0:30:32 > 0:30:35to try and get a bunch of celebrities to be really creative.

0:30:35 > 0:30:37So, I think we could be a bit more edgy.

0:30:37 > 0:30:39See, from a guy's perspective,

0:30:39 > 0:30:43you're first thought of a plumber going around to your wife's house

0:30:43 > 0:30:46when you're not around, is that he's not just fixing the pipes.

0:30:46 > 0:30:48- Yeah.- That's always a joke, right?

0:30:48 > 0:30:51It's like, "The kid doesn't look anything like you. What's...?"

0:30:51 > 0:30:56- Like the pool boy?- You know, like, "What's going on with... The electrician's got brown eyes."

0:30:56 > 0:30:58Well, I have to tell you, the first thing I thought of

0:30:58 > 0:31:02was how my husband clogs the toilet on a regular.

0:31:02 > 0:31:03HE LAUGHS

0:31:03 > 0:31:07- I just don't feel like they're going to think it's funny.- Yeah.

0:31:07 > 0:31:09- They said no... - They sorted out our house's pipes.

0:31:09 > 0:31:12- I wish they could sort out Johnny's pipes.- Yeah.

0:31:12 > 0:31:13HE LAUGHS

0:31:13 > 0:31:16- That is not going to work. - That is not going to work.

0:31:16 > 0:31:19- A lot of things came to my mind, but...- Yeah.

0:31:19 > 0:31:21I don't know, I think we're probably good.

0:31:21 > 0:31:23Better off being safe, but that's a call you have to make.

0:31:23 > 0:31:27Cos at the moment it's just, like, the most obvious route to market, right?

0:31:27 > 0:31:30And bland. And not funny.

0:31:30 > 0:31:32Well, do you want to take a vote?

0:31:32 > 0:31:34I mean, do we make it edgier?

0:31:37 > 0:31:39I'm wondering, these things are so subjective.

0:31:39 > 0:31:43So I'm like, originality versus core messaging.

0:31:43 > 0:31:46You know what? I think starting out with this straightforward

0:31:46 > 0:31:47and to the point is better.

0:31:47 > 0:31:49The safe is better. I think it is.

0:31:49 > 0:31:51'You know what?'

0:31:51 > 0:31:54I just have to stick with my decision. And my gut tells me

0:31:54 > 0:31:56that conservative is what the executives want.

0:31:56 > 0:32:00We're the safer group. They're probably doing something more outrageous and original.

0:32:00 > 0:32:04'Oh, my God, these women were just, you know, very serious.'

0:32:04 > 0:32:07Who the hell wants to live in that conservative environment?

0:32:07 > 0:32:10It's so uncreative, it's not funny.

0:32:10 > 0:32:13I was on the Girls Want To Have No Fun At All Team.

0:32:13 > 0:32:15Are we having any fun yet?

0:32:15 > 0:32:17HE LAUGHS

0:32:17 > 0:32:18Wah-wah...

0:32:30 > 0:32:33# Three, three, three Call 88, 88

0:32:33 > 0:32:36# Cos we are never late. #

0:32:36 > 0:32:41OK. I just, I want...I want to do it as cool as we can.

0:32:41 > 0:32:43And we've got to be straight.

0:32:43 > 0:32:46But, let's not go all the way into the makes-me-nauseous world.

0:32:46 > 0:32:49You know? You know, you have that cheese factor?

0:32:49 > 0:32:51- Yeah, yeah, yeah.- All right.

0:32:51 > 0:32:53'Now that we have the creative almost dialled in,'

0:32:53 > 0:32:55Cyndi will play a very important role

0:32:55 > 0:32:57when it comes to working with the band.

0:32:57 > 0:32:58Can I work with you?

0:32:58 > 0:33:00'I would have been in over my head

0:33:00 > 0:33:03'trying to put together music and bands.

0:33:03 > 0:33:06'It was really great to watch her work.'

0:33:06 > 0:33:09# For One Hour Heating And Air Conditioning

0:33:09 > 0:33:13# Call eight, eight, eight Three, three, three... #

0:33:13 > 0:33:16'I was horrified I was writing jingles.'

0:33:16 > 0:33:18Especially when I started

0:33:18 > 0:33:21doing the One Hour Heating And Air Conditioning.

0:33:21 > 0:33:23And I thought, "Oh, my God."

0:33:23 > 0:33:27# Call eight, eight, eight Three, three, three

0:33:27 > 0:33:30# 88, 88, cos we are never late. #

0:33:30 > 0:33:32Yeah.

0:33:32 > 0:33:34But, really, it's catchy.

0:33:34 > 0:33:37Cyndi, you sound awesome. You guys all sound awesome.

0:33:37 > 0:33:39OK, but we've got get that revolution song.

0:33:39 > 0:33:41- You going to sing the lead? - Yeah. I'll just sing the lead.

0:33:41 > 0:33:45- Yeah, cos I can hear Donald going, "How do you not sing the lead?" - I know, I know.

0:33:45 > 0:33:47- "You won this many Grammys..." - I know, I know, I know.

0:33:47 > 0:33:50Do you like it? Or do you like it the way it was?

0:33:50 > 0:33:53I like it. It's good, it's good. We've got to get this right.

0:33:53 > 0:33:56'I really like Cyndi. And everything that she does, I think it's gorgeous.'

0:33:56 > 0:33:59She brings great creative energy and passion.

0:33:59 > 0:34:01I think you've got shut the click off. Let's play it. You guys...

0:34:01 > 0:34:05And, you know, watching her bossing around the vocalists,

0:34:05 > 0:34:07and bossing around the sound mixer, I think it's great.

0:34:07 > 0:34:11# Three, three, three 88, 88 cos we are never late. #

0:34:11 > 0:34:13Done. Next.

0:34:13 > 0:34:16Just have to hear it. We've got the track, we'll be OK.

0:34:16 > 0:34:18# Ben, Ben, Ben

0:34:18 > 0:34:20# Ben, Ben, Ben

0:34:20 > 0:34:23# Ben, Ben, Ben

0:34:23 > 0:34:25# Ben, Ben, Ben

0:34:25 > 0:34:29# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:34:29 > 0:34:30THEY LAUGH

0:34:30 > 0:34:33# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:34:33 > 0:34:36All right. That was really good.

0:34:36 > 0:34:38Hold on one second.

0:34:38 > 0:34:40- Hi.- Hello, Ivanka, how are you doing?

0:34:40 > 0:34:42- Good, how's it going?- Come on in and join us. You want to sing?

0:34:42 > 0:34:46- I do not.- I think you would do well. - And no. It's not that I don't want to sing,

0:34:46 > 0:34:48it's that none of you guys want to hear me sing.

0:34:48 > 0:34:52What if you just went in there and belted it out? You're like, "Waaa." You just...

0:34:52 > 0:34:54- So how you guys feeling? - Good.

0:34:54 > 0:34:56- It's nice to lose and still all be here, right?- It's great.

0:34:56 > 0:34:58It's like a second lease on life, I'm sure.

0:34:58 > 0:35:00For me, it's awesome.

0:35:00 > 0:35:02We, uh, we're giving Mister Sparky a whole new life right now.

0:35:02 > 0:35:06- Yeah.- Mister Sparky, just they start out, "88, 88, Sparky..."

0:35:06 > 0:35:08So you hear a big band feel, right?

0:35:08 > 0:35:09Are you singing, or are...?

0:35:09 > 0:35:12- No, they're singing for now. - He's doing the voiceover.

0:35:12 > 0:35:15And then, I do the voiceovers to bring it all back in

0:35:15 > 0:35:17to make sure we actually get what they want across.

0:35:17 > 0:35:20But, it's one of those hooks that drives you crazy.

0:35:20 > 0:35:24And the other one is, "Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:35:24 > 0:35:27"We plumbers know people CRACK a lot of jokes at our expense."

0:35:27 > 0:35:29Let me guess, that's a play.

0:35:29 > 0:35:31No!

0:35:31 > 0:35:32- No!- A minor.- No.

0:35:32 > 0:35:36- Minor.- They did not, here's what... - They didn't want that sort of thing.

0:35:36 > 0:35:40They told you specifically they don't want jokes made at their expense.

0:35:40 > 0:35:41You know, it's a bit of a risk.

0:35:41 > 0:35:44'They're fully aware of the fact that the executives do not want them

0:35:44 > 0:35:46'making stereotypical jokes about plumbers.

0:35:46 > 0:35:52'And yet, they chose to integrate the word "crack" into their jingle.'

0:35:52 > 0:35:56So, you know. I don't know that I would have made that same decision.

0:35:56 > 0:35:57He's definitely taking a risk.

0:35:57 > 0:36:00"We plumbers know you crack a lot of jokes at our expense."

0:36:00 > 0:36:02- I won't emphasise crack.- No.

0:36:05 > 0:36:08"I called Benjamin Franklin, the Punctual Plumber.

0:36:08 > 0:36:11"He showed up on time, was clean, friendly, courteous and a total gentleman."

0:36:11 > 0:36:12Team Tenacity.

0:36:12 > 0:36:15Hi! How are you?

0:36:15 > 0:36:19- Doing well. How are you? Summer, as project leader, how's it going? - This team is unbelievable.

0:36:19 > 0:36:23'Eric came in to take a look at us, being that he's the eyes and ears.'

0:36:23 > 0:36:27And he came in at a great time, cos the singers were there and the band was there.

0:36:27 > 0:36:29So, he got a chance to see what we were doing.

0:36:29 > 0:36:31What are you guys doing on the creative side?

0:36:31 > 0:36:34We got a sense from them that the company is very wholesome.

0:36:34 > 0:36:36We asked them if they're into funny.

0:36:36 > 0:36:39And they kind of gave us a, "Mmm, not so funny."

0:36:40 > 0:36:43But how do you create something that they remember?

0:36:43 > 0:36:47We need the jingle to be catchy and short, and that people can remember.

0:36:47 > 0:36:50- What's the jingle? Can I hear? - You want to hear it?

0:36:50 > 0:36:52- Yeah, I want to hear it. - Let's play it.

0:36:52 > 0:36:53All right. From the top.

0:36:55 > 0:37:00# Any delay, it's you we pay Call eight, seven, seven, Ben

0:37:00 > 0:37:02# 70, 76. #

0:37:02 > 0:37:06- Are your other ones similar?- No. The other one's completely different.- Completely different.

0:37:06 > 0:37:08- You want to hear that?- Sure. Let me hear one more.

0:37:08 > 0:37:09Play the... Yeah, One Hour.

0:37:09 > 0:37:11- Here's playback.- OK.

0:37:11 > 0:37:14# One Hour Heating And Air Conditioning,

0:37:14 > 0:37:17# Call eight, eight, eight Three, three, three... #

0:37:17 > 0:37:20'Looking at Tenacity, I think they were doing a great job.'

0:37:20 > 0:37:23I think they came up with a good beat. I think it sounded good.

0:37:23 > 0:37:27'Is it something that would separate itself from any of the other commercials you hear every morning?

0:37:27 > 0:37:29'I don't know if it does.'

0:37:29 > 0:37:32I think they did sound a little bit generic.

0:37:32 > 0:37:33# ..We're never late. #

0:37:33 > 0:37:35Very interesting.

0:37:44 > 0:37:47Let me, let me order some food here in a minute.

0:37:47 > 0:37:49Everybody's got pizza out there.

0:37:49 > 0:37:50Can you steal me a slice of pizza?

0:37:50 > 0:37:51- Yes.- Thank you.

0:38:02 > 0:38:04You don't see nothing!

0:38:04 > 0:38:07'So, I go and I steal a piece of pizza for Bret.

0:38:07 > 0:38:08'And Curtis, he's just...'

0:38:08 > 0:38:11"I'm Australian. And I'm the greatest.

0:38:11 > 0:38:14"And I ordered pizza for just my crew. And..."

0:38:14 > 0:38:17Come on! Don't you care about this man's feelings?

0:38:17 > 0:38:19Like, you know, what if he passes out?

0:38:19 > 0:38:21- Curtis is so mad right now.- No.

0:38:21 > 0:38:22For real.

0:38:22 > 0:38:24- Oh, is he puffy-chested?- Uh-huh.

0:38:24 > 0:38:26Oh, dear. Get a life.

0:38:26 > 0:38:27Curtis...

0:38:27 > 0:38:29SHE SIGHS

0:38:29 > 0:38:32You know, a 33-year-old young guy,

0:38:32 > 0:38:35thinks he's so...hot.

0:38:35 > 0:38:37Um, that's a put-off for me.

0:38:37 > 0:38:39And it's like, "God bless you, kid.

0:38:39 > 0:38:42"But I...I've got nothing to say to you."

0:38:42 > 0:38:45- That ad will have a chef's hat. - Of course it will.

0:38:45 > 0:38:48There'll be something about an apron in there, or a frying pan.

0:38:48 > 0:38:49HE LAUGHS

0:38:49 > 0:38:51Mr Pastry has his way.

0:38:51 > 0:38:53Oh, you're killing me!

0:38:53 > 0:38:54THEY LAUGH

0:38:54 > 0:38:56All right, let me know when you're ready.

0:38:56 > 0:38:58OK. One, two.

0:38:58 > 0:39:01One, two. Can you turn me up? One, two.

0:39:01 > 0:39:04What is it again? Um, for uh...

0:39:04 > 0:39:08# For One Hour Heating And Air Conditioning, call one... #

0:39:08 > 0:39:10Oh, excuse me.

0:39:10 > 0:39:13# For One Hour Heating And Air Conditioning

0:39:13 > 0:39:16# Call one, eight, eight, three... #

0:39:16 > 0:39:18All right. OK. OK.

0:39:18 > 0:39:20# 88, 88... #

0:39:20 > 0:39:23- OK, I'm going to- BLEEP- it up again, and I'm distorting.

0:39:25 > 0:39:28Let me just listen to that. My voice is killing me.

0:39:28 > 0:39:30Nina, can you sing that better than me?

0:39:30 > 0:39:32You have some top end left.

0:39:32 > 0:39:34I have no upper partials at all.

0:39:34 > 0:39:37- OK.- So...- I'll give it, I'll give it, I'll give it a roll.

0:39:37 > 0:39:38'I couldn't sing.'

0:39:38 > 0:39:41My voice was killing me.

0:39:41 > 0:39:43So, I let one of the singers sing for me.

0:39:43 > 0:39:46What do you mean? I'm not going to perform? I don't have a voice.

0:39:46 > 0:39:48It was a really hard position for me

0:39:48 > 0:39:50being the leader of this task.

0:39:50 > 0:39:53And, I didn't want to put Cyndi in an uncomfortable position

0:39:53 > 0:39:54if she wasn't 100%.

0:39:54 > 0:39:58If anything and you need the extra voice in the backgrounds, I can sing backgrounds.

0:39:58 > 0:40:00I was very concerned,

0:40:00 > 0:40:02because I felt, is Trump going to say,

0:40:02 > 0:40:05"Why in the world didn't you use Cyndi Lauper when you have her on your team?"

0:40:05 > 0:40:07I'm so stressed right now.

0:40:08 > 0:40:10Here's our thoughts -

0:40:10 > 0:40:12we're doing a little Brick House meets a little Jovi.

0:40:12 > 0:40:15Know what I mean, in our whole ad. Let's do it. It starts out with the phone call.

0:40:15 > 0:40:17TELEPHONE RINGS

0:40:17 > 0:40:19MUSIC PLAYS

0:40:19 > 0:40:21I want to make One Hour Air Conditioning And Heating

0:40:21 > 0:40:24very funky, very cool, very memorable.

0:40:24 > 0:40:26It's also the one that is, without a doubt,

0:40:26 > 0:40:29um...the most liberal commercial we got going.

0:40:29 > 0:40:31All right, here we go.

0:40:31 > 0:40:33MUSIC PLAYS

0:40:33 > 0:40:36# Air conditioning's out I'm feeling hot and sticky...

0:40:36 > 0:40:39# No worries, One Hour Will be there quickly

0:40:39 > 0:40:41# Can I rely on you To cool me down on time? #

0:40:41 > 0:40:46We came up with just the best music ever. '70s porn music.

0:40:46 > 0:40:50One Hour's got the power to safely and effectively handle all your heating and air conditioning needs.

0:40:50 > 0:40:53And mixed it with a very good infomercial.

0:40:53 > 0:40:55I can't think of a better way to sell heating and air conditioning.

0:40:55 > 0:40:59Boom! Yes, I needed that ending.

0:40:59 > 0:41:00Thank you, thank you.

0:41:00 > 0:41:03I'm just worried that it's going... I don't know, maybe...

0:41:03 > 0:41:06I know, I'm worried that it's going to be a bit patchworky.

0:41:06 > 0:41:09The music and the bass I'm keeping is very simplistic,

0:41:09 > 0:41:11cos we've got to do this live.

0:41:11 > 0:41:13Otherwise, this whole thing's a disaster.

0:41:13 > 0:41:16That's why if you understand why I'm keeping everything linear and box.

0:41:16 > 0:41:18I normally wouldn't do this.

0:41:18 > 0:41:21I mean, who literally does a live ad?

0:41:29 > 0:41:31SHE HUMS

0:41:31 > 0:41:33Um... What's the order of presentation?

0:41:33 > 0:41:36That's all determined by us, I believe.

0:41:36 > 0:41:40Today is the morning of our presentation to the two executives.

0:41:40 > 0:41:44We have three 30-second live feed commercials spots.

0:41:44 > 0:41:47'We need to deliver it to time, exactly 30 seconds,

0:41:47 > 0:41:49'and everybody needs to be spot on.'

0:41:49 > 0:41:51SHE HUMS

0:41:55 > 0:41:58So, Curtis, does Bret do this kind of warm up before his singing?

0:41:58 > 0:42:01Um... Not really.

0:42:01 > 0:42:04I don't know how Cyndi warms up her voice.

0:42:04 > 0:42:06I think it had something to do with...

0:42:06 > 0:42:08HE HUMS

0:42:08 > 0:42:09HE LAUGHS

0:42:09 > 0:42:11Something to do with biting her finger and warming her...

0:42:11 > 0:42:13I mean, I don't get it.

0:42:13 > 0:42:15SHE HUMS

0:42:15 > 0:42:18So Cyndi is going to attempt to sing

0:42:18 > 0:42:20uh...what the girl sang yesterday.

0:42:20 > 0:42:22We're going to give it a shot.

0:42:22 > 0:42:24I couldn't figure out why you were warming up.

0:42:24 > 0:42:28'So this morning, Cyndi has decided that maybe she'd like to try

0:42:28 > 0:42:30'to sing on one of the jingles.'

0:42:30 > 0:42:32I mean, she's the one who came up with the jingle,

0:42:32 > 0:42:33but still, in the back of my mind,

0:42:33 > 0:42:35I wanted to make sure that it sounded right.

0:42:35 > 0:42:38- What we're being judged on...- Uh-huh. - ..it's all about live performance.

0:42:38 > 0:42:40- Yeah.- So...

0:42:40 > 0:42:43No, I can do live performances, cos I do it for a living.

0:42:43 > 0:42:44Sorry.

0:42:44 > 0:42:47They were worried cos I had laryngitis,

0:42:47 > 0:42:51but I went back and I slept, and I did steam on my voice.

0:42:51 > 0:42:55And then I, um... I did some vocal exercises,

0:42:55 > 0:42:57but I really need to try to fix this.

0:42:57 > 0:43:01You can... It's doing that live, it's like almost impossible.

0:43:01 > 0:43:02I'm kind of worried.

0:43:02 > 0:43:04SHE HUMS

0:43:07 > 0:43:09I'm in full get-it-done mode.

0:43:09 > 0:43:11# 88, 88, Sparky

0:43:11 > 0:43:13# 88, 88, Sparky

0:43:13 > 0:43:15# On a cool dark night... #

0:43:15 > 0:43:17'Today, Maria, Sharon, and I hit the ground running,'

0:43:17 > 0:43:19and they could see I had my game face on.

0:43:19 > 0:43:22They knew I was there to have fun, but I needed to get it done today.

0:43:22 > 0:43:24Which one do you want to start with?

0:43:24 > 0:43:26# 88, 88, Sparky... #

0:43:26 > 0:43:28- Uh-huh.- And then, when we...the porn one is not as bad

0:43:28 > 0:43:30as we thought it was.

0:43:30 > 0:43:32I love it, man. I think it's funny.

0:43:32 > 0:43:35Listen, like I said, I go on the sword on that one.

0:43:35 > 0:43:37I fully understand your concerns.

0:43:39 > 0:43:42'Sharon was, uh...pretty reluctant about the '70s porn

0:43:42 > 0:43:44'One Hour Heating And Air Conditioning.'

0:43:44 > 0:43:46She knew I was really pushing the envelope.

0:43:46 > 0:43:48These have attitude.

0:43:48 > 0:43:53Without an attitude, and no cojones, what do you got?

0:43:53 > 0:43:55Sharon, this is me reeling myself in.

0:43:55 > 0:43:58Because if it was me, I'd have had it even...go with me.

0:43:58 > 0:44:01You help me, or otherwise I'd have been like,

0:44:01 > 0:44:02"Oh, yeah, baby, you've got Sparky..."

0:44:02 > 0:44:04HE LAUGHS

0:44:04 > 0:44:07Oh, yeah, I'm going to put my plunger up your pipes.

0:44:07 > 0:44:09Let's go out big.

0:44:12 > 0:44:14Do what your gut tells you.

0:44:14 > 0:44:18And then, you go out the way you want to go out.

0:44:18 > 0:44:21Exactly. I'm bringing my A-game.

0:44:24 > 0:44:26Cyndi, which ones were you wanting to sing on?

0:44:26 > 0:44:28- The um...- One hour? - The One Hour.

0:44:28 > 0:44:31- OK.- You want to take this moment and...- Yeah, thank you.

0:44:31 > 0:44:33So right now I'm just...

0:44:39 > 0:44:41I don't think her, um...voice

0:44:41 > 0:44:44is mainstream enough for this type of thing.

0:44:44 > 0:44:46Check, check, check, check. Yeah.

0:44:46 > 0:44:48I'm a little nervous about Cyndi singing live,

0:44:48 > 0:44:53because I don't know if she's going to be able to nail it.

0:44:53 > 0:44:55All of our voices are a little rusty,

0:44:55 > 0:44:56so I think it's important

0:44:56 > 0:44:59to let the professionals that do this every single day,

0:44:59 > 0:45:00just do their thing.

0:45:01 > 0:45:02The best in the business.

0:45:02 > 0:45:05# For One Hour Heating and Air Conditioning call... #

0:45:05 > 0:45:09- CYNDI:- Wait, stop. Just let me hear that again, the guy.

0:45:09 > 0:45:11And the technicians? The best in the business.

0:45:11 > 0:45:13# For One Hour Heating and Air Con... #

0:45:14 > 0:45:17I think. I...

0:45:23 > 0:45:27In my opinion, if you do use her and she doesn't sound so great,

0:45:27 > 0:45:30then you won't hear that perfect vocal that your other girl gave you.

0:45:30 > 0:45:34- I agree, but it's a tough one. - This is your deal.

0:45:34 > 0:45:37The One Hour Heating And Air Conditioning spot was the one

0:45:37 > 0:45:38I was the most concerned about.

0:45:38 > 0:45:42That was the one where Cyndi decided to sing live at the last minute.

0:45:42 > 0:45:44And I was just nervous about her coming in on her cue.

0:45:44 > 0:45:48If I were project manager, I would have quickly put the kibosh on that.

0:45:48 > 0:45:50Again, just that one part.

0:45:50 > 0:45:52Let's just do the music.

0:45:52 > 0:45:54'I decided to sing because I was'

0:45:54 > 0:45:56in a better voice, not great voice,

0:45:56 > 0:45:57but better voice.

0:45:57 > 0:46:00And I felt that the sound of my voice

0:46:00 > 0:46:04would add character to the jingle.

0:46:04 > 0:46:05It's going to be a lot of fun.

0:46:05 > 0:46:08I just don't want them to say, "Why didn't you sing?

0:46:08 > 0:46:10- "Blah blah blah."- I understand.

0:46:10 > 0:46:14- But I think we need to take the boardroom out of it.- I am.

0:46:14 > 0:46:17My feeling is that we're working with professionals

0:46:17 > 0:46:20who did this yesterday, who had the script practised all night long.

0:46:20 > 0:46:23I would prefer to just let them go for it.

0:46:23 > 0:46:25No, it's fine. I mean, I know the part.

0:46:27 > 0:46:30'Summer and Holly were both very nervous about Cyndi singing live.

0:46:30 > 0:46:33'They came to the conclusion that she shouldn't sing the lead.

0:46:33 > 0:46:34'And I said, "It's a mistake."'

0:46:34 > 0:46:35It's Cyndi Lauper.

0:46:35 > 0:46:38You can't give up on that voice. You've got to use her.

0:46:38 > 0:46:39'It's crazy not to.'

0:46:39 > 0:46:41I think I should sing the lead.

0:46:41 > 0:46:42We'll see.

0:46:52 > 0:46:53Have a seat.

0:46:53 > 0:46:56How are you guys doing today?

0:46:56 > 0:46:58Looking forward to hearing the commercials.

0:47:00 > 0:47:02# Ben, Ben, Ben

0:47:02 > 0:47:05- # Oh, ah... - 88-88 Sparky. #

0:47:05 > 0:47:08All right, we're ready with the Mister Sparky.

0:47:08 > 0:47:11All set, Bret? Kelly, you all set upstairs?

0:47:11 > 0:47:13- Sure.- We're on. - Let's rock it.

0:47:13 > 0:47:17We're performing three live 30-second spots

0:47:17 > 0:47:19for executives in another room.

0:47:19 > 0:47:21I feel like I'm in the movie Seabiscuit. You know what I mean?

0:47:21 > 0:47:24Like we're making walking sounds while we're singing.

0:47:24 > 0:47:27It's so old school, but it's actually kind of fun.

0:47:27 > 0:47:29We're ready. OK, everybody, here we go.

0:47:29 > 0:47:31Firstly, I want to wish a very good morning to our Clockwork

0:47:31 > 0:47:33executives, Jim Abrams and John Young.

0:47:33 > 0:47:36Team Rocksolid welcomes you and thanks you for the opportunity

0:47:36 > 0:47:38to perform these three live radio spots.

0:47:38 > 0:47:43Our first spot is for Mister Sparky, America's On-Time Electrician.

0:47:43 > 0:47:44Hit it, Rob.

0:47:49 > 0:47:53# 88-88 Sparky 88-88 Sparky

0:47:53 > 0:47:55- # On a cold dark night - 88-88 Sparky

0:47:55 > 0:47:57- # When you have no light - 88-88 Sparky

0:47:57 > 0:48:00- # You should have no fear - 88-88 Sparky

0:48:00 > 0:48:02- # Mr Sparky is here - 88-88 Sparky... #

0:48:02 > 0:48:04That's right. At Mister Sparky's service and repair,

0:48:04 > 0:48:06we understand your time is valuable.

0:48:06 > 0:48:09That's why we guarantee our work, our service and our commitment

0:48:09 > 0:48:1324/7 to being on time, every time, or your repair is free.

0:48:13 > 0:48:16Mister Sparky, America's On-Time Electrician.

0:48:16 > 0:48:18Call 88-88 Sparky.

0:48:20 > 0:48:22'I hated the live feed.'

0:48:22 > 0:48:24I'm a performer.

0:48:24 > 0:48:26I need to see faces and eyes.

0:48:26 > 0:48:29This live performance bit, it's like, "What did they think?

0:48:29 > 0:48:32"Oh, we don't know. We don't see their faces. Awesome."

0:48:32 > 0:48:34So we won't know until we get in the boardroom.

0:48:34 > 0:48:37- Guys, we're on for number two. - We're on for number two.

0:48:37 > 0:48:39All right. For Jim and for John, here we go.

0:48:39 > 0:48:41We've got a very special second spot for you

0:48:41 > 0:48:43for One Hour Heating and Air Conditioning.

0:48:43 > 0:48:46Always on time or you don't pay a dime.

0:48:47 > 0:48:49PHONE RINGS

0:48:49 > 0:48:53SHARON: One Hour Heating And Air Conditioning. How can we help you?

0:48:53 > 0:48:56My air conditioning's out. I'm feeling hot and sticky.

0:48:56 > 0:48:58No worries. One Hour will be there quickly.

0:48:58 > 0:49:01Can I rely on you to cool me down on time?

0:49:01 > 0:49:04One Hour ALWAYS on time or you don't pay a dime.

0:49:04 > 0:49:07One Hour's got the power to safely and effectively handle

0:49:07 > 0:49:09all your heating and air conditioning needs.

0:49:09 > 0:49:12Please call us at 888-333-88-88.

0:49:12 > 0:49:15Or www.onehourheatandair.com

0:49:15 > 0:49:19Remember, One Hour - ALWAYS on time or you don't pay a dime.

0:49:19 > 0:49:20Perfect.

0:49:20 > 0:49:23Get ready, guys. We're almost doing it.

0:49:23 > 0:49:26We're ready. Here we go. Again, Jim and John, here we go.

0:49:26 > 0:49:29Our third and final spot is for Benjamin Franklin,

0:49:29 > 0:49:30The Punctual Plumber.

0:49:30 > 0:49:32- Here we go.- All right. Here it comes.

0:49:32 > 0:49:34One, two, three, four...

0:49:34 > 0:49:36# Ben, Ben, Ben. #

0:49:36 > 0:49:40Hi, I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:49:40 > 0:49:43We plumbers know people crack a lot of jokes at our expense.

0:49:43 > 0:49:46But we at Benjamin Franklin Plumbing take our job very seriously.

0:49:46 > 0:49:49We are competent, clean, on time and friendly.

0:49:49 > 0:49:51We have the team, the tools

0:49:51 > 0:49:53and the know-how to handle your every plumbing problem.

0:49:53 > 0:49:57We are neighbourhood friendly and nationwide. It's time to call...

0:49:57 > 0:50:00# Ben, Ben, Benjamin Franklin The Punctual Plumber. #

0:50:00 > 0:50:04That's 1877-Ben-1776.

0:50:04 > 0:50:06If there's any delay, it's you we pay.

0:50:08 > 0:50:09Nice job, man.

0:50:09 > 0:50:12Oh, those definitely had some originality.

0:50:12 > 0:50:15If nothing else we need to hire Bret Michaels as a salesperson,

0:50:15 > 0:50:17with the introduction there.

0:50:17 > 0:50:19He's definitely passionate about this.

0:50:19 > 0:50:22- What did you think of the humour? - We asked them to stay away from that

0:50:22 > 0:50:24so that was a disappointment.

0:50:24 > 0:50:27I think that time could have been used better to talk

0:50:27 > 0:50:28- about something else.- Right.

0:50:29 > 0:50:33'I'm very nervous about this, only because of the client.'

0:50:33 > 0:50:37I think that they will not get what we've delivered to them.

0:50:37 > 0:50:40It is what it is. We've got what we got.

0:50:40 > 0:50:43He told us he was going to take it to the edge and come back.

0:50:43 > 0:50:46- Perhaps he should have come back a step further.- Yeah.

0:50:46 > 0:50:49OK, let's hear Tenacity's commercials.

0:50:50 > 0:50:54- Hi, guys.- Hey. Welcome back.

0:50:54 > 0:50:56So everybody's going to be in this booth.

0:50:56 > 0:50:58'Just before our live performances,'

0:50:58 > 0:51:01I got this huge wave of anxiety. I got really nervous.

0:51:01 > 0:51:06'Because I realised we get one shot at this. It's a live performance.'

0:51:06 > 0:51:09If any of them mess up, it's the difference between winning and losing.

0:51:09 > 0:51:11- We're ready to go.- Ready to go?

0:51:11 > 0:51:13- Listen to me.- Yeah.

0:51:13 > 0:51:17My voice just plain and simple has a little more character,

0:51:17 > 0:51:19and I think it sounds better in the lead.

0:51:19 > 0:51:23'The only concern I had with Cyndi singing was she might not be 100%.'

0:51:23 > 0:51:26I was back and forth, I did not know what to do.

0:51:26 > 0:51:30And in the end, I just remember thinking, "It's Cyndi Lauper."

0:51:30 > 0:51:32You know? "If she's OK, have her sing it."

0:51:32 > 0:51:35- We're about to go, we got our cue. - Tell everybody to focus.

0:51:35 > 0:51:37We're on standby.

0:51:37 > 0:51:40One Hour Heating And Air Conditioning,

0:51:40 > 0:51:41how can we save you time?

0:51:41 > 0:51:44My wife usually takes care of this stuff. Our heater broke.

0:51:44 > 0:51:47She says you won't make me wait around all day for my appointment.

0:51:47 > 0:51:48Absolutely right. We guarantee a window.

0:51:48 > 0:51:50We are always on time or you don't pay a dime.

0:51:50 > 0:51:52With service like that, what does it cost me?

0:51:52 > 0:51:56We give you straightforward pricing. Give us the go-ahead and all our work

0:51:56 > 0:51:58- and products are guaranteed. - And the technicians?

0:51:58 > 0:52:01- The best in the business. - # One Hour Heating and Air Conditioning

0:52:01 > 0:52:05# Call 888-333

0:52:05 > 0:52:08# 88-88 cos we are never late. #

0:52:08 > 0:52:10Woo-hoo!

0:52:10 > 0:52:13Woo, you guys did such a good job!

0:52:13 > 0:52:16You're always thinking in the back of your mind, "I hope the first one

0:52:16 > 0:52:18"goes smooth, cos otherwise we're in major trouble."

0:52:18 > 0:52:21'But we've got three of these to get through.'

0:52:21 > 0:52:23We need to do a really good job on all three.

0:52:23 > 0:52:25Ready to go?

0:52:25 > 0:52:26We're on, guys.

0:52:26 > 0:52:28Here it comes.

0:52:28 > 0:52:30As a busy mom, my schedule is packed.

0:52:30 > 0:52:32Between school drop off, work and soccer practice,

0:52:32 > 0:52:35I don't have time to wait for my plumbing appointment.

0:52:35 > 0:52:38My time is important. And Benjamin Franklin, The Punctual Plumber,

0:52:38 > 0:52:40understands that. In fact, they guarantee it.

0:52:40 > 0:52:43If they're running behind, they'll pay 5 for every minute

0:52:43 > 0:52:45the technician is late, up to 300.

0:52:45 > 0:52:48You can't lose with Benjamin Franklin. Punctual, safe and loyal.

0:52:48 > 0:52:50My plumber for life.

0:52:50 > 0:52:51SINGERS WHISTLE

0:52:51 > 0:52:54# If there's any delay it's you we pay

0:52:54 > 0:52:58# Call 877-Ben-1776. #

0:52:58 > 0:53:00That's it. Better.

0:53:00 > 0:53:04- We're all done, well done. - That was really, really good.

0:53:04 > 0:53:05Mister Sparky is next.

0:53:05 > 0:53:07Stand by.

0:53:07 > 0:53:09- Ready?- Here it comes.

0:53:11 > 0:53:13Hey, how's that new ceiling fan look in your den?

0:53:13 > 0:53:15- It's not up yet. - You bought it a month ago.

0:53:15 > 0:53:17Harold insists on installing it himself.

0:53:17 > 0:53:20He doesn't want to wait for a messy electrician with many hidden costs.

0:53:20 > 0:53:23The last thing Harold installed blacked out the entire block.

0:53:23 > 0:53:26Look, call Mister Sparky, America's On-Time Electrician.

0:53:26 > 0:53:28They're clean, courteous and no surprises at bill time.

0:53:28 > 0:53:31Now that's a Mister Sparky promise even Harold will love.

0:53:31 > 0:53:33Just call 88-88 Sparky.

0:53:33 > 0:53:36# Mister Sparky

0:53:36 > 0:53:41# We're on time, you will see Or the repair is free. #

0:53:41 > 0:53:44- We're out.- Fantastic.

0:53:44 > 0:53:45Woo!

0:53:45 > 0:53:47That was fantastic.

0:53:47 > 0:53:50Mister Sparky.

0:53:50 > 0:53:54'So after our three spots, there was a huge sense of relief.'

0:53:54 > 0:53:59I feel really confident that we put on three great live commercials.

0:53:59 > 0:54:00It's out of my hands

0:54:00 > 0:54:03as to whether or not it's what the executives wanted.

0:54:03 > 0:54:04But I know we did a good job.

0:54:04 > 0:54:08Well, now that we've heard all three, what did you think?

0:54:08 > 0:54:10Well, as far as originality goes,

0:54:10 > 0:54:13I did like when the husband was talking about his wife.

0:54:13 > 0:54:16- That's a little bit different. - I think it went kind of fast.

0:54:16 > 0:54:19I guess 30 seconds is difficult to get that much information in.

0:54:19 > 0:54:22Interesting. Definitely covered all bases there, I think.

0:54:22 > 0:54:25They also used some humour in there, which I always think is a challenge.

0:54:25 > 0:54:27But I think they pulled it off on that one.

0:54:27 > 0:54:30So that was good. Well, we've got a lot to think about.

0:54:30 > 0:54:32- Shall we go talk to Mr Trump? - Let's go.

0:55:04 > 0:55:06So, Eric, did you enjoy it?

0:55:06 > 0:55:09I have. I loved it. Interesting. Very interesting.

0:55:09 > 0:55:12- But it's been a lot of fun. - Good. Bret, how did you do?

0:55:12 > 0:55:14- I think we did really well. - Why?

0:55:14 > 0:55:18We came up with a very original concept for each of the songs,

0:55:18 > 0:55:19each of the jingles.

0:55:19 > 0:55:23And we had a lot of fun doing it. And we got it done,

0:55:23 > 0:55:24and we got it done on time.

0:55:24 > 0:55:28Good. Sharon, how was Bret as the project manager?

0:55:29 > 0:55:31Bret was fantastic.

0:55:31 > 0:55:33- You believe that? - Seriously. Seriously.

0:55:33 > 0:55:36- What did you think, Maria? - I thought he was very good.

0:55:36 > 0:55:37Very good or fantastic?

0:55:37 > 0:55:41That's her word so, um, wonderful. I thought he was wonderful.

0:55:41 > 0:55:44- You thought he was good.- Yeah. - Bret, you felt comfortable?

0:55:44 > 0:55:47I did, I did. I felt comfortable in the studio.

0:55:47 > 0:55:48I liked being in the studio.

0:55:48 > 0:55:51And we just went in there and had a bazillion ideas

0:55:51 > 0:55:53and then they helped me to focus.

0:55:53 > 0:55:56They reeled it in, and all of us spit up some great ideas.

0:55:56 > 0:56:00An interesting dynamic I observed actually was Sharon reining in

0:56:00 > 0:56:02Bret a bit, which I'm sure you're used to over the years,

0:56:02 > 0:56:04reining in the rock star.

0:56:04 > 0:56:07But you were trying to make it a little more dry,

0:56:07 > 0:56:09a little bit more on point, the message.

0:56:09 > 0:56:12And maybe take a little bit of the edge out of it.

0:56:12 > 0:56:13Is that true?

0:56:13 > 0:56:17Yeah, it was interesting cos Bret has all these fantastic ideas,

0:56:17 > 0:56:20which are all doable, but we don't have the time.

0:56:20 > 0:56:24- So he does have amazing imagination. - A great imagination.

0:56:24 > 0:56:26All right, good.

0:56:26 > 0:56:27- OK. Summer?- Yes.

0:56:27 > 0:56:29- What do you think?- I love my team.

0:56:29 > 0:56:32- You think your team won? - Well, I hope our team won.

0:56:32 > 0:56:35- Did you like the end product? - I loved our end product.- Why?

0:56:35 > 0:56:38I think we listened to what the executives wanted,

0:56:38 > 0:56:40asked them great questions and from what we got back from them,

0:56:40 > 0:56:45we developed three totally original jingles and commercials.

0:56:45 > 0:56:46I thought they were great.

0:56:46 > 0:56:49- Who was your weak link? - I didn't have a weak link.

0:56:49 > 0:56:52But I had Cyndi Lauper, who knows how to...

0:56:52 > 0:56:55- And Cyndi was a strong link? - Very strong link.

0:56:55 > 0:56:57- Good. How was Holly? - Holly was amazing.

0:56:57 > 0:57:00I gave Holly one of them and she wrote the creative,

0:57:00 > 0:57:03she directed it and she was one of our stars.

0:57:03 > 0:57:06Curtis, what do you think? How did you do?

0:57:06 > 0:57:08- I think we did a good job. - You think you won, Curtis?

0:57:08 > 0:57:10- Yeah, I do. - Do you think you did a good job?

0:57:10 > 0:57:12Yeah, I do think I did a good job.

0:57:17 > 0:57:18I'm looking at Cyndi. Cyndi.

0:57:18 > 0:57:20I don't know, it was the straightest...

0:57:20 > 0:57:24They were so conservative, these guys. And can I tell you?

0:57:24 > 0:57:27- Go ahead. - Well, I said to them,

0:57:27 > 0:57:31"So how come you made a Benjamin Franklin Plumbing?"

0:57:31 > 0:57:36Cos this is a guy who, you know, discovered electricity, right?

0:57:36 > 0:57:38So, you know, with the key and everything,

0:57:38 > 0:57:40and you always see him with the kite.

0:57:40 > 0:57:42Now he's a plumber. And I asked why.

0:57:42 > 0:57:45And he said, "Because, you know, he was kind of into plumbing."

0:57:45 > 0:57:46I said, "Really? How?"

0:57:46 > 0:57:48He said, "They didn't have plumbing in those days,

0:57:48 > 0:57:51"but he took a tub with him wherever he went."

0:57:51 > 0:57:54And I said to him, "Well, you know, I saw that John Adams thing

0:57:54 > 0:57:58"on HBO, and I saw him in the tub with a lot of French women."

0:57:58 > 0:57:59But, no, I left that part out.

0:57:59 > 0:58:02I didn't tell him about the French women, but I was thinking,

0:58:02 > 0:58:06- I said, "I saw the John Adams thing."- I'm done.

0:58:06 > 0:58:07It's very funny.

0:58:07 > 0:58:10This is the Cyndi they wanted, not the quiet Cyndi.

0:58:10 > 0:58:13No, they said, "No funny stuff."

0:58:13 > 0:58:17They said, "We don't want any funny stuff about the plumbers."

0:58:18 > 0:58:22Well, Rocksolid didn't seem to pay much attention to that advice.

0:58:22 > 0:58:25Why did you use the plumber's crack joke, Bret?

0:58:25 > 0:58:27I didn't feel that we actually used it.

0:58:27 > 0:58:29I've got to stand up for Sharon and Maria.

0:58:29 > 0:58:32They both asked me not to do it. I think if you address something...

0:58:32 > 0:58:33So if you lose, should you be fired

0:58:33 > 0:58:36if they're telling you not to do something that the executives

0:58:36 > 0:58:38are sort of saying, "We don't want you to do"?

0:58:38 > 0:58:41I don't want to be fired, but I would own up to that one.

0:58:41 > 0:58:42I didn't really get it, I have to be honest,

0:58:42 > 0:58:45even when you explained it to me in the moment.

0:58:45 > 0:58:46If they explicitly said,

0:58:46 > 0:58:49"Don't make jokes at the expense of the plumbers"...

0:58:49 > 0:58:51- They said that. - And you integrated it.

0:58:51 > 0:58:54I couldn't really understand why you felt the need.

0:58:54 > 0:58:56There was another way to make the commercial have a little punch

0:58:56 > 0:58:59and a little humour, so why did you have to go that route?

0:58:59 > 0:59:03I felt that these commercials, they want something that stands out for their company.

0:59:03 > 0:59:05They want something that people will say, "I remember

0:59:05 > 0:59:07"that commercial. I stopped on the radio."

0:59:07 > 0:59:10When I hear commercials that just jabber the whole time without

0:59:10 > 0:59:12any humour. If you make yourself...

0:59:12 > 0:59:16Self-deprecation is a form of confidence.

0:59:16 > 0:59:18Well, let's hear the commercial.

0:59:20 > 0:59:22# Ben, Ben, Ben. #

0:59:22 > 0:59:26Hi! I'm Ben, the Punctual Plumber from Benjamin Franklin Plumbing.

0:59:26 > 0:59:29We plumbers know people crack a lot of jokes at our expense, but

0:59:29 > 0:59:32we here at Benjamin Franklin Plumbing take our job very seriously.

0:59:32 > 0:59:35We are competent, clean, on time and friendly.

0:59:35 > 0:59:37We have the team, tools and know-how to handle

0:59:37 > 0:59:40your plumbing problems. We are neighbourhood friendly

0:59:40 > 0:59:42and nationwide. It's time to call -

0:59:42 > 0:59:46# Ben, Ben, Benjamin Franklin the Punctual Plumber. #

0:59:46 > 0:59:49That's 1877-Ben-1776.

0:59:49 > 0:59:52If there's any delay, it's you we pay.

0:59:52 > 0:59:56OK, Rocksolid. Let's hear your commercial that they liked the most.

0:59:56 > 0:59:59Your Mister Sparky Electric. Let's hear it.

1:00:00 > 1:00:04# 88-88 Sparky 88-88 Sparky

1:00:04 > 1:00:06- # On a cold dark night - 88-88 Sparky

1:00:06 > 1:00:09- # When you have no light - 88-88 Sparky

1:00:09 > 1:00:11- # You should have no fear - 88-88 Sparky

1:00:11 > 1:00:13# Mister Sparky is here. #

1:00:13 > 1:00:16That's right, at Mister Sparky's service and repair we understand

1:00:16 > 1:00:18your time is valuable. That's why we guarantee our work...

1:00:18 > 1:00:22- There's Bret.- ..our service and our commitment 24/7 to being on time,

1:00:22 > 1:00:25every time, or your repair is free.

1:00:25 > 1:00:27Mister Sparky, America's On-Time Electrician.

1:00:27 > 1:00:30Call 88-88-Sparky.

1:00:30 > 1:00:32Ivanka, what did the executives think?

1:00:32 > 1:00:36They thought that the phone number was extremely memorable.

1:00:36 > 1:00:39They thought the message was extremely clear.

1:00:39 > 1:00:41Great brand integration.

1:00:41 > 1:00:43And, of the three, this was the commercial that they felt

1:00:43 > 1:00:45they could put on the air if they needed to.

1:00:45 > 1:00:47That's awesome. Thank you.

1:00:47 > 1:00:50What did you think, Summer, of their commercials?

1:00:50 > 1:00:53I thought they were good. You know, it's hard to compare.

1:00:53 > 1:00:54Better than yours?

1:00:54 > 1:00:57No, I didn't think so. But ours are very different.

1:00:57 > 1:00:58Curtis, what did you think?

1:00:58 > 1:01:01I thought they were a little bit inconsistent.

1:01:01 > 1:01:03I feel that they were a little off-brand.

1:01:03 > 1:01:06One had a catchy jingle, and the other didn't.

1:01:06 > 1:01:10Sharon, how do you respond to that? Look at me, Sharon.

1:01:10 > 1:01:13- You didn't like his comments? - No, I never do!

1:01:13 > 1:01:15- You disagree?- Sorry?

1:01:15 > 1:01:17- You disagree with his comments? - Absolutely.

1:01:17 > 1:01:20- What do you think, Maria? - I disagree with him.

1:01:22 > 1:01:24OK. Eric, do you have anything to say?

1:01:24 > 1:01:25Well, as far as Tenacity,

1:01:25 > 1:01:29one thing that was said about all of the three commercials is that they

1:01:29 > 1:01:33thought you really packed too much into too short of commercials.

1:01:34 > 1:01:38They also thought your radio spots really lacked originality,

1:01:38 > 1:01:40but what they did like was hearing Cyndi sing.

1:01:43 > 1:01:46Well, let's hear the commercial with Cyndi.

1:01:46 > 1:01:49One Hour Heating And Air Conditioning, how can we save you time?

1:01:49 > 1:01:52My wife usually takes care of this. Our heater broke.

1:01:52 > 1:01:55She says I won't have to wait around for my appointment.

1:01:55 > 1:01:58We can guarantee a window. We're always on time or you don't pay a dime.

1:01:58 > 1:02:00With service like that, what will it cost me?

1:02:00 > 1:02:03Once we diagnose the problem, we give you straightforward pricing.

1:02:03 > 1:02:05All our work and products are guaranteed.

1:02:05 > 1:02:07- And the technicians? - The best in the business.

1:02:07 > 1:02:10# For One Hour Heating and Air Conditioning

1:02:10 > 1:02:14# Call 888-333

1:02:14 > 1:02:17# 88-88, cos we are never late. #

1:02:17 > 1:02:20So the executives felt that you had a lot of words,

1:02:20 > 1:02:22and it was hard to understand.

1:02:22 > 1:02:25By the way, I have to tell you, I agree with them.

1:02:25 > 1:02:28Now, let's hear the one that they liked.

1:02:28 > 1:02:31As a busy mom, my schedule is packed.

1:02:31 > 1:02:33Between school drop off, work and soccer practice,

1:02:33 > 1:02:36I don't have time to sit around and wait for my plumbing appointment.

1:02:36 > 1:02:38My time is important and Benjamin Franklin,

1:02:38 > 1:02:40The Punctual Plumber, understands that.

1:02:40 > 1:02:41In fact, they guarantee it.

1:02:41 > 1:02:44If they're running behind, they'll pay 5 for every minute

1:02:44 > 1:02:46the technician is late, up to 300.

1:02:46 > 1:02:50You can't lose with Benjamin Franklin. Punctual, safe and loyal.

1:02:50 > 1:02:51My plumber for life.

1:02:51 > 1:02:54# If there's any delay it's you we pay

1:02:54 > 1:02:59# Call 877-Ben-1776. #

1:02:59 > 1:03:01Eric, what did the executives think?

1:03:01 > 1:03:04Well, the executives thought that the music was very good

1:03:04 > 1:03:07and you really hit on the brand message of their company.

1:03:07 > 1:03:11- OK. Not bad, right, Sharon? - Yeah, very good. Very professional.

1:03:11 > 1:03:15- Better than yours?- Um, different. - Would you say better, or no?- No.

1:03:15 > 1:03:16What did you think, Maria?

1:03:16 > 1:03:18Um, it sounded like a commercial.

1:03:18 > 1:03:20You know, and like any other commercial,

1:03:20 > 1:03:22I probably would click through it.

1:03:22 > 1:03:25And I just thought ours were more musical.

1:03:25 > 1:03:27OK. Bret, what do you think?

1:03:27 > 1:03:30I think ours had a little more originality.

1:03:31 > 1:03:34All right. Let's find out who won.

1:03:38 > 1:03:43I thought both teams did a great job. Really a great job.

1:03:43 > 1:03:46- Thank you.- I thought it was imaginative, every commercial.

1:03:46 > 1:03:48I thought they were really good.

1:03:48 > 1:03:53The executives thought one team was OK at best,

1:03:53 > 1:03:55and one team was fantastic.

1:03:55 > 1:04:00Overall, one team just did a better job with all three commercials.

1:04:00 > 1:04:03Summer, what am I going to do?

1:04:03 > 1:04:05What do you want me to do, Summer?

1:04:05 > 1:04:07I'd like you to say that we won.

1:04:07 > 1:04:11Well, I can't do that because you didn't win, Summer.

1:04:11 > 1:04:14- Yes! - You didn't win. Rocksolid, you win.

1:04:14 > 1:04:19They loved... I have to say this, Sharon. They loved what you did.

1:04:19 > 1:04:22# 88-88 Sparky 88-88 Sparky

1:04:22 > 1:04:25# 88-88 Sparky... #

1:04:25 > 1:04:28They love what they do too, apparently.

1:04:28 > 1:04:30Well, you really did. They felt you were fantastic.

1:04:30 > 1:04:33They're going to be using it nationwide, all over the place.

1:04:33 > 1:04:36Bret, very importantly, 40,000 to your charity.

1:04:36 > 1:04:37Yes. Thank you very much.

1:04:37 > 1:04:39Once again, what is your charity, Bret?

1:04:39 > 1:04:41My charity is the American Diabetes Association

1:04:41 > 1:04:44- and the Bret Michaels Fund. - Congratulations.

1:04:44 > 1:04:47- Thank you very much.- So your daughter is very happy with you, Bret.

1:04:47 > 1:04:48- Thank you.- Very happy.

1:04:48 > 1:04:50And I'd be happy to be their spokesperson.

1:04:50 > 1:04:53- Hey, Bret, before you leave, before you leave...- Yes?

1:04:53 > 1:04:56If you were me, you know these people.

1:04:56 > 1:04:59You've gotten to know them well. Who would you fire?

1:05:02 > 1:05:03That's tough.

1:05:03 > 1:05:07I think I might start... I'd fire Summer cos she's tough.

1:05:07 > 1:05:09And I'm not saying that cos she sucks.

1:05:09 > 1:05:11You're saying that because you want rid of her?

1:05:11 > 1:05:12- Damn straight.- OK.

1:05:12 > 1:05:16Sharon, who do you think I should fire?

1:05:16 > 1:05:19- Oh, Curtis. God, yes. - You don't like Curtis very much.

1:05:19 > 1:05:22- Not a lot.- Why? Just...

1:05:22 > 1:05:25Um, he's very smug. He's, um...

1:05:26 > 1:05:28He's Australian.

1:05:28 > 1:05:31Yeah, I know. I know. Put another shrimp on the barbie.

1:05:31 > 1:05:37It's, um... He's just too smug for me and...

1:05:37 > 1:05:40- Are Australians like that? - Yeah. Usually, yeah.

1:05:40 > 1:05:44Really? I'm surprised to hear that. I think of Curtis as a nice guy.

1:05:44 > 1:05:46What do you think of what she's saying, Curtis?

1:05:46 > 1:05:49I'm a bit surprised, cos Sharon and I haven't even gotten to work

1:05:49 > 1:05:51on the same team yet, so I'm not sure.

1:05:51 > 1:05:53I do agree with Sharon on this instance.

1:05:53 > 1:05:56I don't know what is. I look at him and I'm like,

1:05:56 > 1:05:59"I want to punch you for some reason."

1:05:59 > 1:06:01- IVANKA:- This is tough. This is a tough room, Curtis.

1:06:01 > 1:06:03What do you say about this, Curtis?

1:06:03 > 1:06:06I haven't got to work with Maria either,

1:06:06 > 1:06:09so they've obviously formed really strong opinions on me.

1:06:09 > 1:06:13They really have. I didn't know people would form... I don't know,

1:06:13 > 1:06:15he doesn't seem like that kind of a guy to me.

1:06:17 > 1:06:19OK. Let's go, get out.

1:06:19 > 1:06:23- Thank you. Congratulations, Sharon. - Thank you very much.

1:06:23 > 1:06:26- Good job.- Tell the guys "thank you." - Good job, Bret. Excellent.

1:06:26 > 1:06:30- Yes! Come on, let's go party. - 40,000, Bret.- Thank you.

1:06:30 > 1:06:32- You made my work... - Well done.

1:06:32 > 1:06:35I gotta be honest, I couldn't even fake it.

1:06:35 > 1:06:36That's awesome.

1:06:36 > 1:06:38Aw! Group hug!

1:06:40 > 1:06:44OK, Tenacity. Unfortunately, somebody's going to be fired.

1:06:53 > 1:06:56All righty then! All righty!

1:06:56 > 1:07:00# 88-88 Sparky 88-88 Sparky. #

1:07:00 > 1:07:02'Being on Celebrity Apprentice, I got to tell you,'

1:07:02 > 1:07:05is such an amazing feeling. I'm proud to be here.

1:07:05 > 1:07:07'I'm happy to be here. But it is a lot of hard work.

1:07:07 > 1:07:10'And I just keep coming back swinging and fighting.'

1:07:10 > 1:07:13And to still be standing here and make all this money

1:07:13 > 1:07:16and raise it for diabetes, that's a good day.

1:07:16 > 1:07:19All right. Ladies and gentleman, here we go.

1:07:19 > 1:07:21So what do you think, Summer?

1:07:21 > 1:07:24Well, I'm disappointed. I thought ours sounded great.

1:07:24 > 1:07:28But that's the one thing everyone was saying to me, "Are you nervous?"

1:07:28 > 1:07:30And I just said, "I'm anxious," because I...

1:07:30 > 1:07:33But you sort of get what they were saying, right?

1:07:33 > 1:07:35- I actually don't. - What do you think, Holly?

1:07:35 > 1:07:38Just based on the fact that their team referred to a plumber's crack

1:07:38 > 1:07:40in any way shape or form,

1:07:40 > 1:07:42I'm surprised that they would want to use any of those spots.

1:07:42 > 1:07:45They were so adamant about "Don't you dare talk about..."

1:07:45 > 1:07:47But their commercial was great.

1:07:47 > 1:07:49They were very, very specific, which you weren't.

1:07:49 > 1:07:52Yours was not as good. Their commercials were so clear.

1:07:52 > 1:07:55That was a big advantage, I think.

1:07:56 > 1:07:59Holly, how did you fit in? It's interesting, seeing Summer,

1:07:59 > 1:08:01you were doing a great job directing.

1:08:01 > 1:08:03Cyndi, you were doing a great job with jingles

1:08:03 > 1:08:05and coordinating, as I'd expect you to.

1:08:05 > 1:08:07But you seemed the most reserved, Holly.

1:08:07 > 1:08:08You seemed in the background.

1:08:08 > 1:08:11You didn't say a lot to me when I was observing you.

1:08:11 > 1:08:12No, I was doing a lot.

1:08:12 > 1:08:15I did the entire Mister Sparky spot from top to bottom.

1:08:15 > 1:08:19I directed the jingle. And I also wrote all the creative.

1:08:19 > 1:08:22Is it fair to say that Cyndi may have carried the team?

1:08:22 > 1:08:26It seemed like she had a large part in writing many of these jingles,

1:08:26 > 1:08:28or at least directing the tone.

1:08:28 > 1:08:32I think it's very fair to say that Cyndi was a huge part of this.

1:08:32 > 1:08:34I mean, she was in her element, and I was proud of her

1:08:34 > 1:08:38because she was writing inside the box, which she doesn't usually do.

1:08:38 > 1:08:41There was no edge to what we were really doing.

1:08:41 > 1:08:44It was less... It was less Cyndi than I'd ever seen Cyndi do before.

1:08:44 > 1:08:46I was really proud of the way she came out.

1:08:46 > 1:08:49Would you say she's the strongest person on the team?

1:08:49 > 1:08:52Strongest person on the team? I still would say would be Summer,

1:08:52 > 1:08:54because Summer had a unique ability

1:08:54 > 1:08:57to diagnose what each one of us could do,

1:08:57 > 1:08:59and then delegate that properly.

1:09:01 > 1:09:05Summer, can you explain a little bit the rationale behind making

1:09:05 > 1:09:07everyone sort of a micro project manager

1:09:07 > 1:09:09and delegating to the point where they were

1:09:09 > 1:09:12really in charge of the content of each of these different commercials?

1:09:12 > 1:09:15I thought it was appropriate since we had four people

1:09:15 > 1:09:18that each one could take one of the concepts.

1:09:18 > 1:09:21We all wanted to separate so we could think by ourselves

1:09:21 > 1:09:25and then come back, then I would take a look at it and make sure it was what we wanted.

1:09:25 > 1:09:28You delegated a lot in this task, which may have been smart

1:09:28 > 1:09:31strategically, or may have been just the way you thought it was

1:09:31 > 1:09:35the most effective, but of the three different commercials,

1:09:35 > 1:09:38which was the weakest and which was the strongest, in your opinion?

1:09:38 > 1:09:40- And I know you have an opinion. - Yeah, I don't know.

1:09:40 > 1:09:43I know our strongest was the One Hour Heating And Air Conditioning.

1:09:43 > 1:09:46- Which was Cyndi's.- Mm-hmm. - And which was the weakest?

1:09:46 > 1:09:48The other two were kind of the same for me.

1:09:48 > 1:09:51I knew that One Hour Heating And Air Conditioning was...

1:09:51 > 1:09:53The amazing thing is they felt so strongly.

1:09:53 > 1:09:55- They were in love with this group. - Oh, wow.- Right.

1:09:55 > 1:09:57It wasn't like, "Oh, gee, I thought they were both good."

1:09:57 > 1:10:01And I have that sometimes too, where two teams are almost, like, tied.

1:10:01 > 1:10:05- Right.- And I always feel guilty. I feel very guilty firing someone

1:10:05 > 1:10:07when they're basically the same.

1:10:07 > 1:10:09They felt you were just not nearly as good.

1:10:11 > 1:10:13Well, I have to respect that

1:10:13 > 1:10:15because they clearly know what their brand is.

1:10:15 > 1:10:17That was one of the things I was really worried about.

1:10:17 > 1:10:21I wasn't 100% sure that we understood exactly how

1:10:21 > 1:10:22conservative they wanted to be.

1:10:22 > 1:10:25We were really... I mean, we had long conversations about,

1:10:25 > 1:10:28"Should we be edgy at all or should we be conservative?"

1:10:28 > 1:10:32So maybe we, you know, maybe we missed the boat on that.

1:10:32 > 1:10:34Cyndi, you're a great songwriter.

1:10:34 > 1:10:37What did you think of your performance?

1:10:38 > 1:10:40Because the executives were surprised because they really

1:10:40 > 1:10:43expected to hear more from you, in terms of the voice.

1:10:43 > 1:10:47I had, um, no voice. So, for a time expediency...

1:10:47 > 1:10:50- You lost your voice?- Yeah. - Does that happen often?

1:10:50 > 1:10:53- No. That's what freaked me out. - How did that happen?

1:10:53 > 1:10:56Well, I'm allergic to dust, really badly.

1:10:56 > 1:11:00When we went to that place in the morning, it had a lot of dust

1:11:00 > 1:11:04and that's part of it. And my allergies, and also no sleep.

1:11:04 > 1:11:06Kind of like the Survivor course.

1:11:06 > 1:11:09You know, the executives really loved your voice.

1:11:09 > 1:11:12They just wished they heard more from you.

1:11:13 > 1:11:16So, Curtis, who would you fire if you were me?

1:11:19 > 1:11:23I would imagine that the onus of responsibility

1:11:23 > 1:11:25probably falls on Summer, as project manager.

1:11:27 > 1:11:30All right, look. I want three people in this room, not four.

1:11:30 > 1:11:33- Mm-hmm.- So you'll have to tell me who should not be fired.

1:11:33 > 1:11:35Not an easy chore, but you'll have to do that.

1:11:35 > 1:11:38Who should not be fired?

1:11:42 > 1:11:44Um...

1:11:47 > 1:11:49Come on, Summer.

1:11:49 > 1:11:50Holly shouldn't be fired.

1:11:52 > 1:11:55- You think Holly was outstanding? - Mm-hmm.

1:11:55 > 1:11:58Is that because of past performance or this task?

1:11:58 > 1:12:02Um, she was just awesome. I mean, Cyndi was fantastic.

1:12:02 > 1:12:04Holly's just... She's consistent.

1:12:04 > 1:12:07So, Holly, enjoy your suite at Trump Tower.

1:12:07 > 1:12:09The rest of you go out, you'll come back in a minute.

1:12:09 > 1:12:12- Somebody will be fired. Thank you. - Thank you.

1:12:20 > 1:12:23- Bye.- Bye. Good luck, guys.

1:12:23 > 1:12:25- Oh, have fun. - It ain't fun.

1:12:25 > 1:12:26Have fun in there.

1:12:26 > 1:12:30Please, can I stay with you? I don't want to go with that group.

1:12:32 > 1:12:34All right. Who do we think's going to go?

1:12:34 > 1:12:36Curtis.

1:12:36 > 1:12:37- Hi, babe!- Hey, guys.

1:12:37 > 1:12:40- Hello, Holly. Come in. Come in. - Hey.

1:12:40 > 1:12:43So, Holly, let's cut to the chase. Who's going?

1:12:43 > 1:12:44Who do you think?

1:12:44 > 1:12:47You know, I really don't want Summer to go, but I mean, if you have

1:12:47 > 1:12:50to look at it, Cyndi was, you know, really in charge of those jingles.

1:12:50 > 1:12:54We thought our jingles were hot, but we were so scared to go edgy.

1:12:54 > 1:12:56Like, we were so scared of those guys.

1:12:56 > 1:13:00I don't know, you guys. Who do you guys think is going home?

1:13:00 > 1:13:04- I think, honestly, it's... You know what?- Curtis.

1:13:04 > 1:13:06It's either going to be Curtis or Summer.

1:13:06 > 1:13:10- I'm so sorry we lost, you guys. - Me too.- Yeah.

1:13:10 > 1:13:12I did everything that I was asked. I really tried.

1:13:12 > 1:13:14No, I know. You did.

1:13:15 > 1:13:16Everybody did.

1:13:28 > 1:13:30Eric, what do you think?

1:13:30 > 1:13:32I think Summer was a decent leader, but I think ultimately

1:13:32 > 1:13:34the responsibility probably falls on her.

1:13:34 > 1:13:38- Ivanka?- I think Curtis generally seems to not have the respect

1:13:38 > 1:13:40of the people that remain.

1:13:40 > 1:13:43Very interesting. OK.

1:13:43 > 1:13:44Amanda, let them in.

1:13:44 > 1:13:46Mr Trump is ready, you can go back in.

1:13:46 > 1:13:48- Thank you.- Thank you.

1:14:00 > 1:14:01Sit down, please.

1:14:04 > 1:14:06- Hi. - Never a good position to be in.

1:14:06 > 1:14:10Oh, I can't stand losing. I don't like it at all.

1:14:10 > 1:14:13I'm competitive. I wanted the 40,000 for my charity.

1:14:13 > 1:14:17And I thought we had a pretty good product, but apparently not.

1:14:17 > 1:14:21Why is it that the other team seems to dislike you so much, Curtis?

1:14:21 > 1:14:24You seem like a hell of a nice guy to me, I don't get it.

1:14:24 > 1:14:26I'm a bit surprised as well, Mr Trump, to be honest.

1:14:26 > 1:14:29I haven't had much to do at all with Maria.

1:14:29 > 1:14:30And Sharon and I,

1:14:30 > 1:14:35we've exchanged... Maybe it's a colonial joke she's sort of having.

1:14:35 > 1:14:38You know, the English and the Aussies go back and forward a bit.

1:14:38 > 1:14:41But I get on quite well with Sharon up until right now.

1:14:41 > 1:14:44I'm a little bit disappointed in you, though, because they were

1:14:44 > 1:14:47really hitting you hard, and you sort of didn't fight back.

1:14:47 > 1:14:50I speak really respectfully to women, Mr Trump.

1:14:50 > 1:14:52And I didn't think that it was appropriate

1:14:52 > 1:14:55that I start screaming across the table at them.

1:14:57 > 1:14:59OK.

1:14:59 > 1:15:02Summer, who do you think I should fire?

1:15:07 > 1:15:10I honestly can't answer that question. We...

1:15:10 > 1:15:12- I think you have to.- Really?

1:15:12 > 1:15:14Because otherwise you'll get fired.

1:15:14 > 1:15:15You're the project manager.

1:15:15 > 1:15:19If you can't answer that question, you're going to get fired.

1:15:20 > 1:15:23Um, Cyndi did everything that I told her to do.

1:15:23 > 1:15:27She worked extremely hard. Um, if you weren't to fire me,

1:15:27 > 1:15:30then the only other person to fire would be Curtis.

1:15:30 > 1:15:33What does that mean, "If I weren't to fire you"?

1:15:33 > 1:15:38Listen, in our group I tasked everybody to do a job.

1:15:38 > 1:15:41Holly did a job, that's why I sent her back. She did a great job.

1:15:41 > 1:15:44Cyndi did a wonderful job putting our jingles together.

1:15:44 > 1:15:47There was... I had to bring two people in here.

1:15:47 > 1:15:49But, Summer, who should I fire?

1:15:49 > 1:15:51Should I fire you or should I fire Curtis?

1:15:52 > 1:15:54I'm not going to fire Cyndi

1:15:54 > 1:15:57because she really doesn't come into this equation.

1:15:57 > 1:15:58I think. Do you agree?

1:15:58 > 1:16:02- I agree.- OK. So, Cyndi, unless you say something really stupid,

1:16:02 > 1:16:05which is possible, you're not going to be fired, all right?

1:16:05 > 1:16:08In fact, get out of here. You're not going to be fired. Go.

1:16:08 > 1:16:10It's down to us.

1:16:14 > 1:16:16Curtis, please move over.

1:16:17 > 1:16:20What did you think of Summer as the project manager?

1:16:21 > 1:16:24Mr Trump, I've got a lot of respect for Summer

1:16:24 > 1:16:27and I think that she made some really good decisions.

1:16:27 > 1:16:30At every point you have to go left or you have to go right.

1:16:30 > 1:16:33We had to stay conservative or we had to be a bit more edgy.

1:16:33 > 1:16:35We had that conversation and I was the one that brought it up

1:16:35 > 1:16:38and said, "Are you comfortable with where we're at?

1:16:38 > 1:16:40"Shouldn't we be a bit edgier or should we be..."

1:16:40 > 1:16:44- Did you want to be more edgy? - I just wanted to bring it up and give Summer the option.

1:16:44 > 1:16:47- I felt that...- Is that true, Summer? - Yeah, he did.

1:16:47 > 1:16:48So he was probably right.

1:16:48 > 1:16:51But I completely understand the position Summer was in.

1:16:51 > 1:16:55Curtis, don't you think Summer's been a very, very strong player?

1:16:55 > 1:16:58And wouldn't you think it would be a shame to fire her at this point?

1:16:58 > 1:17:02Absolutely, Mr Trump. She has been a strong player.

1:17:02 > 1:17:05She's won one of the challenges and this time she lost one.

1:17:07 > 1:17:11I mean, going forward, are you more likely to beat the other team,

1:17:11 > 1:17:13- which is quite formidable at this point...- Right.

1:17:13 > 1:17:15..or is Curtis? And why?

1:17:16 > 1:17:20So, going forward, I do think that I'm a stronger player. Um...

1:17:20 > 1:17:21What about in the past?

1:17:21 > 1:17:24In the past I think I've been a very strong player.

1:17:24 > 1:17:25Curtis, what do you think?

1:17:27 > 1:17:30I think you should fire Summer. She was the project manager

1:17:30 > 1:17:33so, at the end of the day, the decisions came down to Summer.

1:17:33 > 1:17:36- I mean, that is a tough situation, Summer.- I know.

1:17:36 > 1:17:37Let's face it.

1:17:38 > 1:17:43Curtis, you didn't seem very loud about wanting to make this commercial a little bit more edgy.

1:17:43 > 1:17:44In fact, when I saw you guys,

1:17:44 > 1:17:47I think you hardly said anything to me. You were very quiet.

1:17:47 > 1:17:49And I have to say, to Summer's defence,

1:17:49 > 1:17:51she really was front and centre.

1:17:51 > 1:17:55She was just... She was there. She was all over the task.

1:17:55 > 1:17:58Absolutely. And I think the way that I work is, if I'm not

1:17:58 > 1:18:00the project manager, I don't want to derail her agenda.

1:18:00 > 1:18:03She has a vision and she wants to achieve that.

1:18:03 > 1:18:06I did voice my opinion with Summer and she'd taken it into account...

1:18:06 > 1:18:09Curtis, why should I fire Summer over you?

1:18:09 > 1:18:12Because I've won a challenge and I was very instrumental

1:18:12 > 1:18:14in winning the first one, that was the diner challenge.

1:18:14 > 1:18:17- Summer's won one...- Summer, he has been a strong player.

1:18:17 > 1:18:19You both have. But he has been a strong player.

1:18:19 > 1:18:21He has been a very strong player.

1:18:26 > 1:18:29- You're having a hard time with it, right?- Listen... I am.

1:18:29 > 1:18:32Summer, you're having a hard time, right?

1:18:33 > 1:18:35Who should I fire?

1:18:36 > 1:18:40- Well, I'm going to say Curtis. - And why should I fire Curtis?

1:18:41 > 1:18:44I was project manager and I tasked people to do things.

1:18:44 > 1:18:47It was difficult for Curtis to be involved

1:18:47 > 1:18:54because we had our jingle set by Cyndi, our commercials set by Holly.

1:18:55 > 1:18:59And what was hard for Curtis was to get the Australian accent

1:18:59 > 1:19:03- out of the creative of his jingle. - OK, I understand that.

1:19:03 > 1:19:05- I can't fault him for that. - That's not his fault.

1:19:05 > 1:19:08Exactly. So nothing is his fault.

1:19:08 > 1:19:10I'm saying Curtis because I want to be on this show.

1:19:10 > 1:19:12I want to compete for my charity.

1:19:12 > 1:19:14That's not a compelling reason, though.

1:19:14 > 1:19:17- You haven't been in this boardroom before.- Right.

1:19:17 > 1:19:19- Curtis has been here quite a few times.- Right.

1:19:19 > 1:19:22- You have been stronger to date. - Right.

1:19:22 > 1:19:23You're not saying any of that.

1:19:23 > 1:19:27So either you're sort of giving up or you really don't believe anything

1:19:27 > 1:19:29you're saying and you think he's stronger than you.

1:19:29 > 1:19:33You bring up a good point. I have not been in this boardroom. Every single time the girls...

1:19:33 > 1:19:36- YOU should have brought up this point, though!- I should have.

1:19:36 > 1:19:37But can I bring it up now?

1:19:41 > 1:19:43I think it's a little late for that.

1:19:45 > 1:19:49It's a very tough situation, Summer. You're a great player.

1:19:49 > 1:19:51You really are a great player.

1:19:51 > 1:19:54- But you are the project manager. - Correct.

1:19:54 > 1:19:57And you haven't given a very strong argument for you to stay.

1:19:57 > 1:19:59Summer, you're fired.

1:20:04 > 1:20:08- Thank you.- Thank you very much. - I'm sorry.- That's OK.

1:20:09 > 1:20:11- Bye, guys.- Thank you, Summer. - Eric, you did a good job.

1:20:11 > 1:20:15- Thank you, Summer.- Bye, Ivanka. - Bye, Summer. Thank you.

1:20:15 > 1:20:17- I'm sorry, babe. - That's all right.

1:20:17 > 1:20:19I'll get it. I'll get it.

1:20:21 > 1:20:23- Good luck, sweetie.- Thank you.

1:20:23 > 1:20:25- Give those kids a big squeeze for me.- I will.

1:20:27 > 1:20:29Hi.

1:20:32 > 1:20:35- Tough decision. - She's a great person.

1:20:35 > 1:20:38You don't get better, but she was the project manager - they lost.

1:20:38 > 1:20:41I think that's right. She wasn't able to defend herself.

1:21:16 > 1:21:17It sucks to be fired.

1:21:17 > 1:21:20I'm probably one of the most competitive people out there,

1:21:20 > 1:21:21first of all, so I hated losing.

1:21:21 > 1:21:25And then to hear the words, "You're fired," is awful.

1:21:25 > 1:21:28I've never been fired in my life. I don't want to be fired again.

1:21:28 > 1:21:30I realise that somebody had to go.

1:21:30 > 1:21:33It's just... it's not fun to hear the words.

1:22:03 > 1:22:06Subtitles by Red Bee Media Ltd