0:00:00 > 0:00:00- Subtitles
0:00:00 > 0:00:02- Subtitles- - Subtitles
0:00:02 > 0:00:05- This shopping business has changed.
0:00:05 > 0:00:07- Everything is so big and impersonal.
0:00:08 > 0:00:10- But it wasn't always like this.
0:00:11 > 0:00:14- Years ago, every town, - even every village...
0:00:14 > 0:00:19- ..had a butcher, - a baker and a tailor.
0:00:19 > 0:00:22- Buying locally was a given.
0:00:22 > 0:00:26- What became of the small, - old-fashioned businesses...
0:00:27 > 0:00:31- ..who knew their customers - and offered a truly local service?
0:00:31 > 0:00:33- Welcome.
0:00:33 > 0:00:37- I'm Tudur Owen, - and as a businessman myself...
0:00:38 > 0:00:44- ..I want to know if there's a demand - to revive these small businesses.
0:00:44 > 0:00:48- In this series, - three communities get that chance.
0:00:48 > 0:00:50- I'm looking for help.
0:00:50 > 0:00:54- Will local people come together - to resurrect a business...
0:00:55 > 0:00:59- ..that would once have been - at the heart of the community?
0:00:59 > 0:01:02- If they succeed, - it could become a proper business.
0:01:03 > 0:01:05- Three communities, - three business ideas.
0:01:06 > 0:01:10- This time, - I'm on the fashion trail...
0:01:11 > 0:01:13- ..in the town of Lampeter.
0:01:22 > 0:01:24- What would we do without clothes?
0:01:24 > 0:01:27- We spend over 50 billion - on clothes every year.
0:01:28 > 0:01:32- Almost 30 billion of that - goes on women's clothes.
0:01:33 > 0:01:37- It's the clothes business - that has brought me to Lampeter...
0:01:37 > 0:01:40- ..in the heart of rural Ceredigion.
0:01:42 > 0:01:47- With all due respect, this town - is 45 minutes from Aberystwyth...
0:01:47 > 0:01:52- ..45 minutes from Carmarthen - and 45 minutes from everywhere!
0:01:52 > 0:01:58- But people once flocked here - for one reason - fashion.
0:02:00 > 0:02:02- It was all down to this shop.
0:02:02 > 0:02:05- Years ago, BJ Jones - was the place to come...
0:02:06 > 0:02:09- ..for fashion and style - for many Welsh women.
0:02:10 > 0:02:12- For over 85 years...
0:02:12 > 0:02:18- ..the shop sold and created - clothes for special occasions.
0:02:19 > 0:02:22- Customers got personal service - into the bargain.
0:02:23 > 0:02:27- I can remember buses - coming down from North Wales...
0:02:28 > 0:02:30- ..to bring people shopping here.
0:02:31 > 0:02:35- I think that shows the power - of advertising at the time.
0:02:35 > 0:02:37- BJ Jones closed - over ten years ago...
0:02:38 > 0:02:42- ..and only a handful - of clothes shops remain here.
0:02:42 > 0:02:47- But one young local woman - wants to revive Lampeter's heyday.
0:02:48 > 0:02:50- I'm looking for Angharad Lan Llofft.
0:02:50 > 0:02:51- Tudur Owen. How are you?
0:02:51 > 0:02:53- Tudur Owen. How are you?- - It's lovely to meet you.
0:02:53 > 0:02:58- Only in Wales would someone - be called Angharad Lan Llofft.
0:02:58 > 0:03:00- Your shop is called Lan Llofft.
0:03:00 > 0:03:04- What do you offer here - that's different to other shops?
0:03:04 > 0:03:07- You must compete - with online retailers.
0:03:08 > 0:03:09- We don't only sell clothes.
0:03:10 > 0:03:14- We get to know our customers, - which online retailers can't do.
0:03:15 > 0:03:20- People come in - looking for something different.
0:03:20 > 0:03:25- Companies can be lazy at times - and churn out the same styles.
0:03:25 > 0:03:29- Angharad sticks - to the old-fashioned fashion values.
0:03:30 > 0:03:33- She views it - as a new business opportunity.
0:03:34 > 0:03:38- I think we know our customers - well enough, hopefully...
0:03:38 > 0:03:44- ..to allow us to perhaps create - a collection of our own clothes.
0:03:44 > 0:03:48- You're almost taking advantage..
0:03:48 > 0:03:52- ..of Lampeter's tradition - and reputation.
0:03:53 > 0:03:55- Not that - you're turning the clock back...
0:03:56 > 0:04:00- ..but people may once again be able - to buy clothes made in Lampeter.
0:04:00 > 0:04:03- That's a major USP for us.
0:04:04 > 0:04:07- Angharad has seen an opportunity...
0:04:08 > 0:04:12- ..to design and create clothes here, - and sell them locally.
0:04:12 > 0:04:17- She wants to revive the tradition - of boutiques creating clothes...
0:04:18 > 0:04:22- ..to offer something different - to the high street stores.
0:04:22 > 0:04:25- But that requires special skills.
0:04:25 > 0:04:26- What are Betsan's talents?
0:04:26 > 0:04:28- What are Betsan's talents?- - She's good at selling.
0:04:28 > 0:04:32- But she can make clothes, - not just put them on hangers.
0:04:32 > 0:04:34- Am I right in saying...
0:04:34 > 0:04:40- ..that you want to restore Lampeter - to a clothes-buying destination?
0:04:40 > 0:04:44- Milan, London, Paris and Lampeter!
0:04:44 > 0:04:48- I'd say that what Angharad - is offering is very exciting.
0:04:48 > 0:04:52- Bringing local clothing manufacture - back to Lampeter.
0:04:52 > 0:04:55- She clearly believes - that there's a demand.
0:04:55 > 0:04:58- But do people want - locally-made clothes?
0:04:58 > 0:05:01- I need to find out - where they buy their clothes now.
0:05:02 > 0:05:04- It's a fine opportunity...
0:05:04 > 0:05:08- ..to bring my international fashion - travel shop to Lampeter.
0:05:10 > 0:05:13- Do you mind - where your clothes come from?
0:05:13 > 0:05:14- No.
0:05:15 > 0:05:17- Sometimes, but mostly not.
0:05:18 > 0:05:21- Can I see where your coat was made?
0:05:22 > 0:05:23- I check were everything's made.
0:05:24 > 0:05:26- China.
0:05:26 > 0:05:29- There's no security tag. - Made in Bangladesh.
0:05:29 > 0:05:31- I thought it was from Anglesey.
0:05:31 > 0:05:32- I thought it was from Anglesey.- - It is similar.
0:05:33 > 0:05:34- Made in Vietnam.
0:05:35 > 0:05:36- China.
0:05:36 > 0:05:39- Made in India, but it's Fairtrade.
0:05:40 > 0:05:42- What about the scarf?
0:05:42 > 0:05:44- Made in Scotland!
0:05:45 > 0:05:49- We've got a lot from Asia - and one from Scotland so far.
0:05:49 > 0:05:54- Would you pay a bit more - from clothes made in Lampeter?
0:05:54 > 0:05:55- Oh, yes.
0:05:55 > 0:05:59- Yes, because I'd know - that the money would stay locally.
0:06:00 > 0:06:01- Yes.
0:06:01 > 0:06:05- We try to buy clothes - made by Fairtrade companies.
0:06:06 > 0:06:08- Right, that's interesting.
0:06:09 > 0:06:10- Locally, I buy at Lan Llofft.
0:06:10 > 0:06:12- Locally, I buy at Lan Llofft.- - You do shop at Lan Llofft.
0:06:12 > 0:06:16- Do you know about clothes - and worry about what you wear?
0:06:16 > 0:06:18- We had a shop here for years.
0:06:19 > 0:06:20- Selling clothes?
0:06:20 > 0:06:21- Selling clothes?- - A gents' outfitters.
0:06:21 > 0:06:24- It was over there, Daniel Davies.
0:06:24 > 0:06:25- What's your name?
0:06:25 > 0:06:26- What's your name?- - John Davies.
0:06:26 > 0:06:28- It's very nice to meet you.
0:06:28 > 0:06:30- It's very nice to meet you.- - We made suits.
0:06:30 > 0:06:32- Made-to-measure suits.
0:06:32 > 0:06:38- There are moves afoot to start - making clothes locally again.
0:06:38 > 0:06:42- Would you be interested - in sharing your expertise?
0:06:43 > 0:06:44- I don't see why not.
0:06:44 > 0:06:48- I don't see why not.- - Thank you. Nice to meet you.
0:06:49 > 0:06:54- With tailor John interested, - this is a promising start.
0:06:54 > 0:06:59- It's also a positive outcome - for my thorough research, may I say!
0:07:01 > 0:07:06- When we asked people if they'd pay - a bit more for local clothes...
0:07:06 > 0:07:10- ..after considering it, - they said that they would.
0:07:10 > 0:07:12- That is heartening.
0:07:14 > 0:07:20- I've heard that more people in - Lampeter know how to make clothes.
0:07:20 > 0:07:24- Once, Dewhirst Ladieswear - employed 165 staff, mostly women.
0:07:25 > 0:07:29- They produced clothes - for high street stores...
0:07:29 > 0:07:33- ..including skirts and trousers - for Marks & Spencer.
0:07:34 > 0:07:40- But the factory closed in 2002, - and manufacturing moved to Morocco.
0:07:40 > 0:07:42- Many jobs were lost.
0:07:44 > 0:07:49- There's no hope, but you must look - to the future and live differently.
0:07:49 > 0:07:55- Helena Gregson took the plunge - and opened her own sewing business.
0:07:55 > 0:08:00- That was 15 years ago, - and she's still going strong.
0:08:00 > 0:08:01- I'm on my way to see her.
0:08:04 > 0:08:05- Hello!
0:08:05 > 0:08:06- Good morning!
0:08:06 > 0:08:08- Don't get up. You're busy.
0:08:09 > 0:08:10- How are you?
0:08:10 > 0:08:11- How are you?- - Fine, thank you.
0:08:11 > 0:08:14- How long did you work at Dewhirst?
0:08:14 > 0:08:15- How long did you work at Dewhirst?- - I started when I was 15.
0:08:15 > 0:08:17- I was there for 32 years.
0:08:17 > 0:08:21- The factories closed - and the work moved to Morocco.
0:08:22 > 0:08:24- Do you make clothes here?
0:08:25 > 0:08:27- No. I only have time - for alterations.
0:08:27 > 0:08:28- So, no-one makes clothes here now?
0:08:28 > 0:08:30- So, no-one makes clothes here now?- - No, I'm afraid not.
0:08:30 > 0:08:32- There are clothes shops here.
0:08:33 > 0:08:36- I've been speaking - to Angharad Lan Llofft.
0:08:36 > 0:08:40- She has seen that people - will pay a bit more for quality.
0:08:41 > 0:08:42- Would you be willing to help?
0:08:42 > 0:08:45- Would you be willing to help?- - Yes, of course I would.
0:08:46 > 0:08:48- I'm sure we'll talk again soon.
0:08:48 > 0:08:50- I'm sure we'll talk again soon.- - There we are, fine.
0:08:52 > 0:08:54- Things are altering!
0:08:57 > 0:08:58- There is potential.
0:08:58 > 0:09:01- There are people - willing to make the clothes.
0:09:01 > 0:09:04- Angharad is sure - that there's a market.
0:09:04 > 0:09:07- But they'll need help - on the design side.
0:09:07 > 0:09:11- There's a valuable resource - down the road in Carmarthen.
0:09:11 > 0:09:17- I've come to Coleg Sir Gar, - which has a fashion department...
0:09:17 > 0:09:19- ..run by Helen Humphreys.
0:09:19 > 0:09:21- Welcome to Coleg Sir Gar.
0:09:22 > 0:09:25- The courses prepare students...
0:09:26 > 0:09:28- ..for careers - in the fashion industry.
0:09:28 > 0:09:32- Just the ticket, I'd say, - if Helen gives the OK.
0:09:33 > 0:09:34- Looking around...
0:09:34 > 0:09:39- ..everything you need - to design and make clothes is here.
0:09:40 > 0:09:43- Is there any way - you could help with this venture?
0:09:43 > 0:09:46- The facilities are the same...
0:09:47 > 0:09:49- ..as you'd have in a proper factory.
0:09:50 > 0:09:52- Helen has more to offer as well.
0:09:53 > 0:09:55- This is Julia. Julia, Tudur Owen.
0:09:55 > 0:09:58- This is Julia. Julia, Tudur Owen.- - How are you? Are you OK?
0:09:59 > 0:10:00- Can I ask what you're doing?
0:10:01 > 0:10:04- I'm creating a design - ready for weaving.
0:10:04 > 0:10:07- That's my most recent design.
0:10:08 > 0:10:09- It's wonderful.
0:10:09 > 0:10:13- This is ready to be made - into an item of clothing.
0:10:14 > 0:10:18- But can Julia offer - her weaving skills to the venture?
0:10:19 > 0:10:23- Would you be willing - to meet the group in Lampeter?
0:10:23 > 0:10:24- Yes, definitely.
0:10:24 > 0:10:26- Yes, definitely.- - To discuss the possibilities.
0:10:27 > 0:10:28- I'm sure they'd like to meet you.
0:10:28 > 0:10:30- I'm sure they'd like to meet you.- - It sounds very interesting.
0:10:33 > 0:10:37- The idea of designing - and making clothes in Lampeter...
0:10:38 > 0:10:40- ..is a step closer - to being achieved.
0:10:41 > 0:10:46- I've asked everyone I've met so far - to meet at Helena's sewing shop.
0:10:46 > 0:10:49- There's a new face, Debbie Luker...
0:10:49 > 0:10:54- ..who used to work with Helena - at Dewhirst Ladieswear.
0:10:54 > 0:10:56- I enjoyed working there.
0:10:56 > 0:10:58- Fifteen years.
0:10:58 > 0:10:59- Fifteen years.- - I was there 32 years.
0:11:00 > 0:11:02- Are they all going - to take the plunge?
0:11:03 > 0:11:06- Hello, everyone. How are you?
0:11:06 > 0:11:08- I'm very well, thank you.
0:11:08 > 0:11:11- Thank you all for coming, - and for letting us come, Helena.
0:11:12 > 0:11:14- Do you all know each other?
0:11:14 > 0:11:17- You and Betsan haven't met before.
0:11:18 > 0:11:20- Do you think it's a good idea?
0:11:20 > 0:11:22- Do you think it'll work?
0:11:23 > 0:11:24- Angharad?
0:11:25 > 0:11:28- Hard work. But why not?
0:11:29 > 0:11:33- Do you think - we're being too nostalgic?
0:11:33 > 0:11:36- There's nothing wrong - with nostalgia.
0:11:36 > 0:11:39- If you don't try, you'll never know.
0:11:40 > 0:11:42- Would you be willing - to come with me...
0:11:43 > 0:11:46- ..to a place where we will be - taking the next step?
0:11:47 > 0:11:50- The group want to take a chance.
0:11:50 > 0:11:54- They will launch a line of clothes - designed and made in Lampeter...
0:11:55 > 0:11:57- ..in four weeks' time.
0:11:57 > 0:12:02- I've brought them to the industrial - estate where Dewhirst once stood.
0:12:04 > 0:12:07- In this location, - in a few weeks' time...
0:12:07 > 0:12:11- ..I hope that a special fashion show - will take place...
0:12:11 > 0:12:15- ..to exhibit clothes...
0:12:16 > 0:12:19- ..designed and made - here in Lampeter by you.
0:12:20 > 0:12:23- As with any venture, - we need start-up funds.
0:12:23 > 0:12:27- I'm going to ask you - to invest your own money...
0:12:28 > 0:12:31- ..to prove that you're serious.
0:12:31 > 0:12:37- I want you each to invest 100 - and pin it to Blod the Bod here.
0:12:38 > 0:12:40- All six are going for it.
0:12:40 > 0:12:45- They'll each invest 100, - giving a pot of 600.
0:12:45 > 0:12:47- Will that be enough, I wonder?
0:12:48 > 0:12:52- Most of them - have never worked together before.
0:12:52 > 0:12:56- To build a team ethos, - I'll give them a uniform.
0:12:56 > 0:12:58- Next, dividing responsibilities.
0:12:59 > 0:13:02- I'm splitting you into two teams.
0:13:02 > 0:13:06- Three to manufacture, - and three to do the selling.
0:13:06 > 0:13:10- Angharad, Julia and Betsan - will design the collection.
0:13:10 > 0:13:15- John, Debbie and Helena will use - their skills to make the clothes.
0:13:19 > 0:13:21- You look ready.
0:13:21 > 0:13:24- I wish you the best of luck.
0:13:24 > 0:13:25- Off you go.
0:13:25 > 0:13:27- Thank you. Off we go then!
0:13:27 > 0:13:32- They're ready, - and they have a 600 budget.
0:13:32 > 0:13:35- They could lose it all...
0:13:35 > 0:13:39- ..but if the fashion show attracts - buyers, they could make a profit.
0:13:40 > 0:13:44- Four weeks, one group, - and one business opportunity.
0:13:44 > 0:13:47- Clothes from Lampeter - for Lampeter's people.
0:13:48 > 0:13:49- .
0:13:51 > 0:13:51- Subtitles
0:13:51 > 0:13:53- Subtitles- - Subtitles
0:13:54 > 0:13:57- Nowadays, most of the clothes we buy - come from overseas.
0:13:57 > 0:14:02- But one group in Lampeter wants - to buck the trend in their town.
0:14:02 > 0:14:05- With a pot of 600...
0:14:05 > 0:14:09- ..they want to design and make - a collection of local clothes.
0:14:09 > 0:14:13- In four weeks, they'll try - to sell them at a fashion show.
0:14:14 > 0:14:18- Milan, London, Paris and Lampeter!
0:14:18 > 0:14:22- Today, Angharad, Julia - and Betsan need to decide...
0:14:22 > 0:14:25- ..on the composition - of the collection.
0:14:26 > 0:14:28- Julia has one design already.
0:14:29 > 0:14:31- This would make a nice skirt.
0:14:33 > 0:14:37- A skirt won't use up much fabric.
0:14:39 > 0:14:43- Weaving was a hobby for Julia, - but after raising a family...
0:14:44 > 0:14:47- ..she wants to make a living - designing woollen fabric.
0:14:48 > 0:14:51- She's following a course - at her local college.
0:14:52 > 0:14:57- I've been so busy over the years - bringing up six children.
0:14:58 > 0:15:00- The eldest is now 34.
0:15:00 > 0:15:04- Now, I think that it's time for me.
0:15:04 > 0:15:07- This pattern is unique.
0:15:07 > 0:15:09- It's my own design.
0:15:10 > 0:15:13- The combination of colours.
0:15:13 > 0:15:18- There's a mixture - of cotton and wool in this fabric.
0:15:18 > 0:15:20- It's unique to the area.
0:15:21 > 0:15:24- The collection will be based - on Julia's designs.
0:15:25 > 0:15:27- This piece will become a skirt.
0:15:27 > 0:15:29- I know two things about wool.
0:15:30 > 0:15:33- It's expensive and it's itchy!
0:15:33 > 0:15:38- If we use Welsh wool, - it'll be over 100.
0:15:41 > 0:15:42- 100?
0:15:42 > 0:15:43- 100?- - Welsh wool.
0:15:43 > 0:15:45- But there's a way around it.
0:15:46 > 0:15:48- British wool will do fine.
0:15:49 > 0:15:51- How much is British wool?
0:15:51 > 0:15:55- It worked out at 18 per kilo.
0:15:56 > 0:15:58- I think this cost about...
0:15:59 > 0:16:02- A skirt would cost - about 50 to manufacture.
0:16:02 > 0:16:03- OK.
0:16:03 > 0:16:05- It'll look like the wow piece...
0:16:06 > 0:16:09- ..but, ultimately, - we really will need to sell it.
0:16:09 > 0:16:14- They are going to make - two woollen skirts and one shawl.
0:16:14 > 0:16:15- The cost?
0:16:16 > 0:16:19- They will have to spend 250 - out of their budget.
0:16:20 > 0:16:23- But what about the rest - of the collection?
0:16:23 > 0:16:28- From a business perspective, - these are expensive.
0:16:28 > 0:16:31- You're good at prints and so on.
0:16:31 > 0:16:34- We could do printed tops.
0:16:34 > 0:16:37- A fairly simple print, - for tops and scarves.
0:16:38 > 0:16:41- They are going to print tops - to go with Julia's pattern.
0:16:41 > 0:16:45- The aim is to create - about ten items of clothing.
0:16:45 > 0:16:50- People can then order copies - of the items at the fashion show...
0:16:51 > 0:16:52- ..in four weeks' time.
0:16:53 > 0:16:56- To seek help - with the design of the tops...
0:16:56 > 0:16:59- ..Julie and Angharad - go to the local school.
0:17:00 > 0:17:03- Like clothes from Paris, - Milan or London...
0:17:03 > 0:17:06- ..but with - "Made in Lampeter" labels.
0:17:06 > 0:17:10- Ysgol Bro Pedr's pupils - roam the town...
0:17:10 > 0:17:13- ..seeking ideas for the print.
0:17:14 > 0:17:18- Something unique, a pattern - or design that says "Lampeter!"
0:17:18 > 0:17:19- Blankets are done to death.
0:17:19 > 0:17:22- Blankets are done to death.- - Lights like you'd see in London.
0:17:24 > 0:17:28- It'll be a challenge to compete - with the big names in fashion...
0:17:29 > 0:17:33- ..like Next, - Britain's leading clothes chain...
0:17:33 > 0:17:38- ..with over 500 stores - and a strong online presence.
0:17:38 > 0:17:43- Fashion is not only competitive. - The designs also change constantly.
0:17:43 > 0:17:46- To gauge the latest trends...
0:17:46 > 0:17:49- ..Angharad and Betsan - head to London...
0:17:50 > 0:17:54- ..to Britain's leading - fashion buying event, Pure.
0:17:55 > 0:18:00- We need to be excited so that - our customers are also excited.
0:18:01 > 0:18:05- It's a chance to gather ideas - and to assess market prices.
0:18:06 > 0:18:11- That's perfect. Lots of green, - lots of primary colours.
0:18:12 > 0:18:13- Oh, I like that.
0:18:13 > 0:18:16- This has caught my eye.
0:18:16 > 0:18:19- We need something like this, - but cheaper.
0:18:19 > 0:18:23- It would be difficult - because so much work goes into it.
0:18:23 > 0:18:25- We'll find something else.
0:18:26 > 0:18:30- Most sellers here - insist on substantial orders...
0:18:30 > 0:18:35- ..of a thousand items or more, - so the cost price is cheaper.
0:18:36 > 0:18:39- When they reach the shops, - the price will have almost trebled.
0:18:40 > 0:18:43- That's the way fashion pricing goes.
0:18:43 > 0:18:48- Understanding that mark-up is vital - for the Lampeter venture's success.
0:18:48 > 0:18:53- Making clothes cheaply, and selling - them at three times that cost.
0:18:56 > 0:18:59- I think there are two markets.
0:18:59 > 0:19:03- Garments that are tasteful, - that look like one-offs...
0:19:04 > 0:19:06- ..which you pay a lot more for.
0:19:06 > 0:19:09- Then, the other side - of today's event...
0:19:09 > 0:19:13- ..cheaper clothes, - but mass-produced.
0:19:13 > 0:19:16- Do we meet somewhere in the middle?
0:19:20 > 0:19:24- The way we buy and make clothes - has changed completely.
0:19:24 > 0:19:28- Years ago, - most towns had a tailor...
0:19:28 > 0:19:32- ..like David John Rees from Brechfa, - seen here in 1965.
0:19:32 > 0:19:38- It's made by hand, - from start to finish. Hard work.
0:19:39 > 0:19:45- This was a skill, making and mending - clothes that would last a lifetime.
0:19:45 > 0:19:48- But those days are gone.
0:19:50 > 0:19:54- Every hour, we get rid - of 40 tonnes of clothes.
0:19:55 > 0:19:59- I've sent - former tailor John to Bristol...
0:20:00 > 0:20:02- ..to a textile recycling company.
0:20:02 > 0:20:06- What happens to the clothes - that we throw away?
0:20:07 > 0:20:10- I work for a company called WRAP.
0:20:10 > 0:20:14- One of the campaigns we run - is Love Your Clothes.
0:20:14 > 0:20:18- We encourage people - to consider the value of clothes...
0:20:19 > 0:20:21- ..and clothes' environmental effect.
0:20:22 > 0:20:23- Caring for clothes.
0:20:24 > 0:20:28- Buying better-quality clothes - that last longer.
0:20:28 > 0:20:32- Maybe we should - love our clothes more. But how?
0:20:32 > 0:20:36- If you buy something for 10, - you'll wear it once and forget it.
0:20:37 > 0:20:41- We know that about a third - of the clothes in our wardrobes...
0:20:41 > 0:20:44- ..haven't been worn - for at least a year.
0:20:44 > 0:20:48- People sometimes forget - what they have.
0:20:48 > 0:20:52- That's 1,200 of clothes - sitting unworn in every wardrobe.
0:20:53 > 0:20:57- Maybe it's time they were worn, - rather than buying more.
0:20:58 > 0:21:01- Nothing needs to be binned.
0:21:01 > 0:21:06- Even bras and underwear - can be recycled...
0:21:06 > 0:21:09- ..and given a new lease of life.
0:21:10 > 0:21:14- People tended to buy - more expensive clothes back then.
0:21:14 > 0:21:16- They bought clothes to last.
0:21:17 > 0:21:19- Now, clothes have become so cheap.
0:21:20 > 0:21:23- It's the so-called - throwaway society.
0:21:23 > 0:21:26- People wear clothes, - put them to one side...
0:21:26 > 0:21:30- ..and get something new - for the following weekend.
0:21:30 > 0:21:34- John spent his career - making clothes of good quality.
0:21:35 > 0:21:39- For over 40 years, - he worked for the family business...
0:21:39 > 0:21:42- ..selling men's clothes in Lampeter.
0:21:42 > 0:21:45- People didn't come in - to buy clothes.
0:21:45 > 0:21:47- They came to Daniel Davies - to be dressed.
0:21:48 > 0:21:50- We made sure - that everything matched...
0:21:51 > 0:21:53- ..and that everything - fitted perfectly.
0:21:54 > 0:21:56- That's why people kept coming back.
0:21:56 > 0:21:59- Customers came from afar.
0:21:59 > 0:22:03- This is Daniel, John's father, - back in the 1970s.
0:22:03 > 0:22:05- He knew the value - of a quality suit.
0:22:06 > 0:22:10- A good suit that fits nicely - makes you feel like a king.
0:22:12 > 0:22:13- How's that for you?
0:22:14 > 0:22:16- Let's see that collar.
0:22:17 > 0:22:20- A nice fit is important.
0:22:20 > 0:22:22- You don't want a loose collar.
0:22:23 > 0:22:27- When John was in the business, - suits would be bought to last years.
0:22:27 > 0:22:30- Down the road from Lampeter, - in Cardigan...
0:22:31 > 0:22:36- ..the tradition of clothes that will - last a lifetime is being revived.
0:22:37 > 0:22:41- A pair of Hiut jeans - will cost around 200...
0:22:41 > 0:22:43- ..but they are remarkable.
0:22:43 > 0:22:49- Debbie and Helena have come - from Lampeter to find out why.
0:22:49 > 0:22:51- Hello, how are you?
0:22:51 > 0:22:54- Welcome to Hiut Denim.
0:22:54 > 0:22:57- Elin is ready to show you - how to make a pair of jeans.
0:22:59 > 0:23:02- Like Helena and Debbie, - Elin lost her job...
0:23:03 > 0:23:06- ..when Dewhirst's factories - closed 15 years ago.
0:23:06 > 0:23:09- It's like riding a bike, - you never forget.
0:23:09 > 0:23:11- This seems a lot more relaxed.
0:23:12 > 0:23:13- It's smaller, isn't it?
0:23:14 > 0:23:15- It's like a little family.
0:23:16 > 0:23:17- You're like a family.
0:23:17 > 0:23:18- You're like a family.- - Yes, we are.
0:23:18 > 0:23:20- I saw someone - going round with cuppas.
0:23:20 > 0:23:23- Yes, Rob makes us tea, - morning and afternoon.
0:23:24 > 0:23:27- Elin makes about 15 pairs of jeans - by hand every day.
0:23:28 > 0:23:32- Dewhirst used to make - 5,000 pairs a day.
0:23:32 > 0:23:34- There are old-fashioned values here.
0:23:35 > 0:23:40- A personal service of quality, - but at a price, of course.
0:23:41 > 0:23:43- Would you both like a go?
0:23:44 > 0:23:49- These are Tudur's jeans - to finish and take back with you.
0:23:49 > 0:23:53- Hiut opened their workshop - in Cardigan five years ago.
0:23:53 > 0:23:56- Their business model is simple.
0:23:56 > 0:23:59- We can only make - 100 pairs of jeans a week.
0:23:59 > 0:24:01- That isn't a lot.
0:24:01 > 0:24:03- But every pair we make...
0:24:03 > 0:24:06- ..is of the highest quality.
0:24:07 > 0:24:09- We're not trying - to be the cheapest.
0:24:10 > 0:24:13- We're trying to make - the best jeans in the world.
0:24:13 > 0:24:16- I hope Tudur appreciates these.
0:24:16 > 0:24:18- I hope the size is right.
0:24:19 > 0:24:20- They look small to me!
0:24:20 > 0:24:23- We'll have a fashion show - when we go back.
0:24:23 > 0:24:24- They're nice.
0:24:25 > 0:24:27- For that personal touch...
0:24:27 > 0:24:31- ..every pair is signed - by the person who stitched them...
0:24:32 > 0:24:34- ..to last forever.
0:24:35 > 0:24:39- Here we are, - Tudur Owen's finished jeans.
0:24:40 > 0:24:43- Personally made to measure.
0:24:43 > 0:24:47- You're very proud to say, - at the end of the day...
0:24:47 > 0:24:50- ..that you did it all yourself.
0:24:50 > 0:24:52- It's a lovely place.
0:24:53 > 0:24:55- I'd enjoy working here.
0:24:56 > 0:24:59- It's like a close-knit family - working together...
0:24:59 > 0:25:03- ..and creating something special.
0:25:03 > 0:25:06- They put their hearts into it.
0:25:06 > 0:25:09- It's rewarding - to see your name on them.
0:25:09 > 0:25:13- The thousands of garments we made - in the factory meant nothing.
0:25:14 > 0:25:15- But this is unique.
0:25:16 > 0:25:17- Bye, girls.
0:25:17 > 0:25:18- Bye, Elin.
0:25:18 > 0:25:19- Bye, Elin.- - Ta-ra!
0:25:20 > 0:25:24- There are now three weeks - until the fashion show.
0:25:25 > 0:25:30- Will the local school's - print design go down well?
0:25:31 > 0:25:33- Most importantly, will my jeans fit?
0:25:37 > 0:25:38- .
0:25:41 > 0:25:41- Subtitles
0:25:41 > 0:25:43- Subtitles- - Subtitles
0:25:43 > 0:25:46- A group of people from Lampeter...
0:25:46 > 0:25:50- ..want to bring old-fashioned values - back to the clothing trade...
0:25:51 > 0:25:55- ..by creating a collection - designed and made locally.
0:25:55 > 0:25:59- They have invested 600 - of their own money in the venture.
0:25:59 > 0:26:05- In three weeks, the collection - will be sold at a fashion show.
0:26:05 > 0:26:10- They have designed a pattern - that'll make the collection unique.
0:26:10 > 0:26:14- Local youngsters were inspired...
0:26:14 > 0:26:17- ..by the building - that houses the town clock.
0:26:18 > 0:26:20- After Betsan's finishing touches...
0:26:20 > 0:26:24- ..the pattern is printed - onto fabric for the first time.
0:26:27 > 0:26:28- Oh, great!
0:26:28 > 0:26:31- Yes, that looks wonderful.
0:26:31 > 0:26:32- I hope they like it.
0:26:35 > 0:26:37- I think it's great.
0:26:37 > 0:26:39- It speaks for itself, really.
0:26:40 > 0:26:42- What will the others think?
0:26:43 > 0:26:47- Angharad and John are about - to see it for the first time.
0:26:48 > 0:26:49- Hello!
0:26:50 > 0:26:52- I've brought the prints.
0:26:56 > 0:27:00- This is another fabric, - just to see different textures.
0:27:01 > 0:27:03- What do you think?
0:27:05 > 0:27:10- This is the skyline view - that the children designed.
0:27:11 > 0:27:12- It's geometric.
0:27:12 > 0:27:16- It's geometric.- - It's the brick pattern, I think.
0:27:16 > 0:27:18- John is very quiet.
0:27:19 > 0:27:20- The roof there.
0:27:20 > 0:27:21- The roof there.- - The castellated roof.
0:27:23 > 0:27:24- I see it now!
0:27:25 > 0:27:27- What do you think, John?
0:27:27 > 0:27:30- What do you think, John?- - It's totally different.
0:27:31 > 0:27:33- This is a starting point.
0:27:33 > 0:27:38- I thought we could - fill in the overlapping squares.
0:27:38 > 0:27:40- It would stand out more.
0:27:40 > 0:27:42- It would stand out more.- - Yes, it would, that's true.
0:27:43 > 0:27:45- A different background?
0:27:47 > 0:27:51- The pattern is certainly unique, - and, after some tweaks...
0:27:52 > 0:27:56- ..Betsan starts to cut the fabric - to create the clothes.
0:27:57 > 0:28:00- They have spent over 330 - on two fabrics.
0:28:01 > 0:28:05- One is black, the other white, - to create two tops.
0:28:06 > 0:28:08- I can see the inspiration...
0:28:08 > 0:28:12- ..for the schoolchildren - to create the pattern.
0:28:12 > 0:28:14- From the clock building.
0:28:14 > 0:28:18- I can see the link - between the town and the pattern.
0:28:18 > 0:28:19- The history.
0:28:19 > 0:28:23- But is that what concerns people - when they buy clothes?
0:28:24 > 0:28:27- Are they bothered about history - or do they want to look good?
0:28:28 > 0:28:29- We'll see.
0:28:30 > 0:28:31- I see the selling point...
0:28:31 > 0:28:35- ..as the venture's story, - more than the pattern.
0:28:35 > 0:28:40- Something else with a unique stamp - is waiting at a local coffee shop.
0:28:42 > 0:28:44- Hiya, Debbie. How are you?
0:28:44 > 0:28:45- It's nice to see you again.
0:28:45 > 0:28:46- It's nice to see you again.- - And you.
0:28:46 > 0:28:47- These are the famous Hiut jeans.
0:28:47 > 0:28:50- These are the famous Hiut jeans.- - Yes, I've brought them for you.
0:28:50 > 0:28:51- I've heard a lot about them.
0:28:51 > 0:28:52- I've heard a lot about them.- - They're special.
0:28:53 > 0:28:54- Was it a blast from the past?
0:28:54 > 0:28:58- Was it a blast from the past?- - It was. It felt good, actually.
0:28:59 > 0:29:01- Hearing the sounds once again.
0:29:02 > 0:29:04- Would you like to do it again?
0:29:04 > 0:29:07- I'm sure I would enjoy it...
0:29:07 > 0:29:09- ..because I like sewing.
0:29:09 > 0:29:15- Being part of a group again - would be a lovely idea to create.
0:29:15 > 0:29:17- And a part of the community.
0:29:18 > 0:29:19- I can't wait to try them.
0:29:19 > 0:29:20- I can't wait to try them.- - Do it now.
0:29:25 > 0:29:26- They fit.
0:29:26 > 0:29:27- They look good.
0:29:27 > 0:29:29- Turn around so that I can see.
0:29:30 > 0:29:31- Very smart.
0:29:31 > 0:29:32- Very smart.- - Thank you.
0:29:32 > 0:29:33- They're, um, snug.
0:29:33 > 0:29:35- They're, um, snug.- - They'll be fine.
0:29:35 > 0:29:37- Will they slacken - after being washed?
0:29:38 > 0:29:39- Give me another twirl.
0:29:40 > 0:29:42- They look special on you.
0:29:43 > 0:29:44- Lovely.
0:29:46 > 0:29:50- We buy specialist skills and labour - when we buy clothes...
0:29:51 > 0:29:52- ..and that's what costs.
0:29:53 > 0:29:57- I'm going to see Helena - to learn about the art of sewing.
0:29:59 > 0:30:00- Hello, Helena.
0:30:00 > 0:30:02- Hello, Helena.- - Good morning. Are you alright?
0:30:02 > 0:30:04- These are my new jeans.
0:30:04 > 0:30:06- What do you think?
0:30:06 > 0:30:10- The stitches - and the details are nice.
0:30:10 > 0:30:15- At the factory, I think it was - about eight stitches to the inch.
0:30:16 > 0:30:18- I haven't been conned then.
0:30:19 > 0:30:20- They're worth having.
0:30:20 > 0:30:21- They're worth having.- - They're smart.
0:30:21 > 0:30:26- Tell me more about the stitching.
0:30:26 > 0:30:28- How do you go about it?
0:30:29 > 0:30:33- If you sit by the machine, - you can have a shot at stitching.
0:30:33 > 0:30:36- I haven't been near - a needle and thread...
0:30:36 > 0:30:41- ..since a Home Economics lesson - at Ysgol Bodedern years ago.
0:30:41 > 0:30:44- Today, I'm making myself - a new pair of boxers.
0:30:45 > 0:30:46- What's that for?
0:30:46 > 0:30:48- What's that for?- - To pick the foot up.
0:30:48 > 0:30:49- Is this the front?
0:30:49 > 0:30:51- Is this the front?- - Yes, that's the front.
0:30:51 > 0:30:54- I cut it quickly, - so there's no fly.
0:30:54 > 0:30:57- I buy cheap ones with no fly anyway.
0:30:59 > 0:31:01- Keep going at that speed. Good.
0:31:01 > 0:31:05- I have to go round a corner now.
0:31:07 > 0:31:09- You did it.
0:31:09 > 0:31:10- You did it.- - I did as well!
0:31:10 > 0:31:14- You have to overlock now - on that machine there.
0:31:14 > 0:31:15- That sounds painful.
0:31:16 > 0:31:19- This is a bit different. - Slowly does it, Tudur.
0:31:19 > 0:31:21- Blimey! That goes quickly.
0:31:22 > 0:31:23- Keep going, keep going.
0:31:26 > 0:31:28- It was a bit messy at the end.
0:31:28 > 0:31:29- It was a bit messy at the end.- - We can sort it out.
0:31:30 > 0:31:35- I'll stitch the elastic - because that's a bit more tricky.
0:31:38 > 0:31:41- It's always interesting to watch...
0:31:41 > 0:31:44- ..someone who knows - what they're doing.
0:31:44 > 0:31:47- I'll think of you - every time I wear my boxers.
0:31:47 > 0:31:49- That sounds wrong!
0:31:50 > 0:31:51- Job done.
0:31:51 > 0:31:52- Job done.- - Let's see.
0:31:53 > 0:31:57- I did a bit of work on these.
0:31:57 > 0:32:02- They wouldn't reach the standard - required for this venture.
0:32:02 > 0:32:04- No, not quite.
0:32:04 > 0:32:06- Not bad for my first effort.
0:32:06 > 0:32:08- Let's see.
0:32:08 > 0:32:10- Let's see.- - Will they leg even fit into them?
0:32:11 > 0:32:12- I think I made quite a good guess.
0:32:12 > 0:32:15- I think I made quite a good guess.- - The camera adds pounds, they do say.
0:32:15 > 0:32:17- They are going over your jeans.
0:32:17 > 0:32:18- They are going over your jeans.- - Hey, not bad!
0:32:19 > 0:32:23- They're like a pair of Speedos. - What do they say? Budgie smugglers?
0:32:23 > 0:32:26- There's more to sewing - than meets the eye.
0:32:26 > 0:32:28- While I pose in my boxers...
0:32:29 > 0:32:33- ..John has found - a name for the venture.
0:32:33 > 0:32:35- Llan-med.
0:32:35 > 0:32:37- It says it all.
0:32:37 > 0:32:42- After spending over 170 - on pamphlets and marketing...
0:32:42 > 0:32:45- ..John sets about - promoting the fashion show.
0:32:45 > 0:32:49- With two weeks to go, - those machines need to speed up...
0:32:49 > 0:32:51- ..and turn fabrics into clothes.
0:32:52 > 0:32:57- Having spent over 300 on materials, - there isn't much left in the pot.
0:33:00 > 0:33:03- At least Julia has finished - weaving her garments.
0:33:04 > 0:33:10- There are 1,570 threads to thread, - so it is quite a long process.
0:33:11 > 0:33:16- Julia will sell her clothes - to the venture for 250.
0:33:16 > 0:33:19- The skirt and scarf are finished.
0:33:19 > 0:33:23- Betsan will dress the mannequin - to see how it looks.
0:33:24 > 0:33:30- To go with the skirt, the tops - bearing Llan-med's unique design.
0:33:30 > 0:33:35- Helena and Debbie - will stitch everything together.
0:33:35 > 0:33:38- The girls have been busy.
0:33:38 > 0:33:40- These are the patterns.
0:33:40 > 0:33:41- These are the patterns.- - Right, OK.
0:33:41 > 0:33:42- Good.
0:33:42 > 0:33:44- Good.- - That'll keep you busy.
0:33:44 > 0:33:47- Enough for this morning.
0:33:47 > 0:33:48- Thank you.
0:33:48 > 0:33:49- Thank you.- - No problem.
0:33:50 > 0:33:54- So far, they only have - enough material to make four tops.
0:33:54 > 0:33:58- As the target was ten garments...
0:33:58 > 0:34:02- ..Angharad and Betsan - have decided to spend more money.
0:34:03 > 0:34:06- They go to Swansea - in search of more fabrics.
0:34:06 > 0:34:10- Time and cost issues mean - that we can't make another print.
0:34:10 > 0:34:13- We're investing a bit - in the fabric.
0:34:15 > 0:34:16- Something with spots.
0:34:18 > 0:34:20- The navy and white is nice.
0:34:20 > 0:34:23- That in front, with a navy back?
0:34:23 > 0:34:24- We've got navy.
0:34:25 > 0:34:27- And it's a bit different.
0:34:28 > 0:34:31- I think the customers - will like that.
0:34:32 > 0:34:35- I'm worried - that we have enough fabric...
0:34:35 > 0:34:38- ..and that there are no slips - with the scissors.
0:34:39 > 0:34:44- It's 8.99, but charge them half - because it's for a new business.
0:34:44 > 0:34:48- When you're rich and famous, - come back to me! Remember me!
0:34:56 > 0:34:59- Four weeks ago, - I came to Lampeter...
0:34:59 > 0:35:04- ..to hear about the idea to design - and make clothes in the town.
0:35:04 > 0:35:06- On the eve of the fashion show...
0:35:06 > 0:35:11- ..it's time for my first look - at the Llan-med collection.
0:35:11 > 0:35:13- Helena, how are you?
0:35:14 > 0:35:16- Good, good.
0:35:16 > 0:35:19- Things have moved on - since I last saw you.
0:35:19 > 0:35:21- It's all coming together.
0:35:21 > 0:35:23- These have been stitched.
0:35:23 > 0:35:25- Only the Llan-med label to go.
0:35:25 > 0:35:28- This is the last thing left to do?
0:35:28 > 0:35:31- Yes, we've been busy.
0:35:31 > 0:35:32- They're very nice.
0:35:32 > 0:35:35- Everyone likes these colours...
0:35:36 > 0:35:38- ..and the zip detail at the back.
0:35:39 > 0:35:41- It makes the colour pop.
0:35:41 > 0:35:42- It makes the colour pop.- - Very nice, Helena.
0:35:43 > 0:35:44- Debbie stitched this one.
0:35:45 > 0:35:46- Llan-med.
0:35:46 > 0:35:49- All we need now is a sold sticker.
0:35:50 > 0:35:51- That would be nice.
0:35:51 > 0:35:53- That would be nice.- - I'll let you get on with it.
0:35:54 > 0:35:56- Well, things have moved on.
0:35:57 > 0:36:00- I've seen the Llan-med clothes - for the first time.
0:36:00 > 0:36:05- The great challenge for Angharad, - Betsan and the others now...
0:36:05 > 0:36:08- ..is to sell this unique range.
0:36:09 > 0:36:13- After the break, the people - of Lampeter react to the clothes.
0:36:14 > 0:36:19- We also find out whether they made - a profit or a loss.
0:36:20 > 0:36:21- .
0:36:24 > 0:36:24- Subtitles
0:36:24 > 0:36:26- Subtitles- - Subtitles
0:36:26 > 0:36:29- These six people - have each invested 100...
0:36:29 > 0:36:33- ..to design and sell - a collection of clothes.
0:36:33 > 0:36:37- Over a period of four weeks...
0:36:38 > 0:36:43- ..they have designed and made - the Llan-med clothes locally.
0:36:43 > 0:36:45- Today, people can buy them.
0:36:46 > 0:36:49- It's the morning - of the fashion show.
0:36:49 > 0:36:55- Over on the industrial estate, - one unit has been transformed.
0:36:55 > 0:37:01- This is where Llan-med's clothes - will be first seen in public.
0:37:01 > 0:37:04- The models have arrived...
0:37:04 > 0:37:07- ..and the six meet - to decide the selling prices.
0:37:08 > 0:37:09- Isn't it a bit last-minute?
0:37:10 > 0:37:15- This fabric was bought in - and costs around 4.
0:37:15 > 0:37:17- This one was 27.
0:37:18 > 0:37:22- We'd aim to sell this - for maybe 29.99...
0:37:22 > 0:37:26- ..and that one for 69.99, 75...
0:37:26 > 0:37:29- ..maybe 79.99, - depending on costs at the time.
0:37:30 > 0:37:31- Blimey!
0:37:31 > 0:37:35- The mark-up is meant to reflect - fabric and labour costs...
0:37:36 > 0:37:39- ..but will people pay 75 for a top?
0:37:39 > 0:37:41- Now for Julia's woollen skirts.
0:37:43 > 0:37:46- Just on the fabric, - we're talking 45.
0:37:49 > 0:37:54- That's in the region - of 120 to 150.
0:37:54 > 0:37:56- So 140 for a skirt?
0:37:57 > 0:38:01- I'm not an expert, - so I'll leave it to the customers.
0:38:01 > 0:38:03- And here they are.
0:38:03 > 0:38:08- Well over a hundred people - have come to support the venture.
0:38:08 > 0:38:11- Will they pay for local fashions?
0:38:12 > 0:38:15- There's great excitement backstage.
0:38:15 > 0:38:16- Can I say a quick word?
0:38:17 > 0:38:19- It's packed out there.
0:38:19 > 0:38:22- I just wanted to wish you - the best of luck.
0:38:23 > 0:38:24- As I said, it's full.
0:38:24 > 0:38:27- If you're nervous, - I'm even more nervous.
0:38:27 > 0:38:31- John and I are the only two men - in the entire building!
0:38:32 > 0:38:35- I won't say break a leg, - just in case, but enjoy it.
0:38:35 > 0:38:40- The audience can see the clothes - on the catwalk first of all.
0:38:40 > 0:38:45- They can find out the prices when - John serenades them with champagne.
0:38:45 > 0:38:51- After four weeks of hard work, - the collection is finally unveiled.
0:38:53 > 0:38:55- A warm welcome to you all.
0:38:55 > 0:38:59- Thank you for coming - to Llan-med's first fashion show.
0:39:02 > 0:39:04- Let me present our first garment.
0:39:05 > 0:39:08- Anni Dafydd is our first model.
0:39:08 > 0:39:14- The clothes - have been designed and made...
0:39:15 > 0:39:18- ..and hopefully sold - here in Lampeter.
0:39:19 > 0:39:23- The print is inspired by a sketch...
0:39:23 > 0:39:26- ..by Catrin Ashley - from Ysgol Bro Pedr...
0:39:26 > 0:39:30- ..of the town's clock building.
0:39:31 > 0:39:35- It's unique to Lampeter.
0:39:35 > 0:39:39- The garments were sewn - by Debbie Luker and Helena Gregson.
0:39:40 > 0:39:45- Next is Anwen, - modelling a woven woollen skirt.
0:39:45 > 0:39:51- Anwen is a meat inspector, - so it's more glam than usual!
0:39:52 > 0:39:55- Julia Davies is the designer.
0:40:00 > 0:40:01- Julia!
0:40:02 > 0:40:07- Please welcome Julia Davies herself, - modelling her second garment.
0:40:10 > 0:40:13- Let me introduce - the group of six.
0:40:13 > 0:40:15- Angharad Williams.
0:40:15 > 0:40:16- Betsan Hughes.
0:40:16 > 0:40:17- Julia Davies.
0:40:17 > 0:40:19- Helena Gregson.
0:40:19 > 0:40:21- Debbie Luker and John Davies.
0:40:21 > 0:40:23- The reaction is superb.
0:40:24 > 0:40:28- The audience took a fancy - to the local fashions.
0:40:28 > 0:40:31- But no-one knows the prices yet.
0:40:32 > 0:40:37- Angharad breaks the news as she - circulates with the order book.
0:40:38 > 0:40:41- It's comfortable - and I definitely want one.
0:40:42 > 0:40:43- There's the lining.
0:40:44 > 0:40:45- It's lovely.
0:40:45 > 0:40:47- The fringe is reminiscent of Chanel.
0:40:48 > 0:40:51- Angharad asked how much - we'd be willing to pay...
0:40:52 > 0:40:57- ..then she revealed - the price of the tops...
0:40:57 > 0:40:59- ..to help us decide.
0:40:59 > 0:41:03- The fringe is very Chanel-like, - like a Chanel jacket.
0:41:04 > 0:41:06- I'm a shopaholic. I'd buy anything!
0:41:06 > 0:41:09- Everyone likes a scarf.
0:41:09 > 0:41:14- Everyone talks about buying locally - and supporting local businesses.
0:41:14 > 0:41:18- But when it comes to paying, - I don't know if they follow it up.
0:41:18 > 0:41:20- It's hard. It's a fine line.
0:41:20 > 0:41:24- I've grabbed the order book - from Angharad...
0:41:24 > 0:41:28- ..to see if people are willing - to pay for local fashions.
0:41:32 > 0:41:37- Four weeks ago, neither Llan-med - or its clothes existed.
0:41:38 > 0:41:40- Some recalled the good old days.
0:41:40 > 0:41:43- It was over there, Daniel Davies.
0:41:43 > 0:41:45- It was over there, Daniel Davies.- - No-one makes clothes here now.
0:41:45 > 0:41:47- No, I'm afraid not.
0:41:49 > 0:41:51- A small group with a big dream.
0:41:53 > 0:41:59- They successfully designed and - created a collection...
0:41:59 > 0:42:01- ..and hopefully managed - to sell a few.
0:42:02 > 0:42:06- I've asked them to meet - to see what's next for Llan-med.
0:42:06 > 0:42:11- Have they managed to establish - what could be a profitable business?
0:42:19 > 0:42:24- We met for the first time - four weeks ago...
0:42:24 > 0:42:27- ..to discuss the idea - of making clothes.
0:42:27 > 0:42:29- Congratulations.
0:42:29 > 0:42:35- You did just that - under the Llan-med label.
0:42:35 > 0:42:39- Now, the all-important figures.
0:42:40 > 0:42:44- They each invested 100 - to set up the venture...
0:42:45 > 0:42:47- ..giving them a budget of 600.
0:42:48 > 0:42:50- First, the outgoings.
0:42:51 > 0:42:56- They made samples of garments - to attract orders from customers.
0:42:57 > 0:43:01- The materials for those prototypes - cost over 630.
0:43:02 > 0:43:06- They spent a further 158 - on pamphlets and marketing...
0:43:06 > 0:43:10- ..and almost 180 - to stage the fashion show.
0:43:13 > 0:43:16- Your total costs so far...
0:43:16 > 0:43:20- ..bearing in mind - that the work was voluntary...
0:43:21 > 0:43:26- ..your total costs are 971.
0:43:28 > 0:43:29- It almost hit the 1,000.
0:43:31 > 0:43:33- They have overspent...
0:43:34 > 0:43:37- ..by more than 350 - of their initial pot.
0:43:37 > 0:43:41- That doesn't include labour either.
0:43:42 > 0:43:46- Have they sold enough garments - to get that money back?
0:43:49 > 0:43:52- Angharad has an order book.
0:43:52 > 0:43:55- The figures are reassuring, I think.
0:43:55 > 0:43:59- You sold 48 garments.
0:44:00 > 0:44:01- People have ordered those.
0:44:02 > 0:44:08- That gives total sales of 2,010.
0:44:10 > 0:44:13- After deducting costs of 971...
0:44:14 > 0:44:16- ..that gives Llan-med a profit...
0:44:17 > 0:44:21- ..of 1,039.
0:44:24 > 0:44:25- Off the scale!
0:44:27 > 0:44:32- After four weeks' work, - they made a profit of over 1,000.
0:44:32 > 0:44:34- That's quite a feat.
0:44:34 > 0:44:39- They still have the print - and the design for the future.
0:44:39 > 0:44:43- The Llan-med group - now has to come to a decision.
0:44:43 > 0:44:48- I can now ask you as a group - what you want to do next.
0:44:49 > 0:44:53- Where do you see the future? - Are you going to carry on?
0:44:55 > 0:44:59- I've enjoyed the experience...
0:45:00 > 0:45:02- ..but as for carrying on...
0:45:02 > 0:45:05- ..I don't think I'll be continuing.
0:45:05 > 0:45:08- I have retired - from the business once!
0:45:08 > 0:45:12- I'll leave it - in the hands of the young people.
0:45:12 > 0:45:17- Unfortunately, like John, - I won't be carrying on.
0:45:17 > 0:45:20- I prefer to interact - with my customers...
0:45:21 > 0:45:23- ..and altering clothes in my shop.
0:45:24 > 0:45:26- Thank you for your honesty.
0:45:28 > 0:45:33- Will those who want to leave - come to take their money...
0:45:33 > 0:45:36- ..and exit through the curtains?
0:45:40 > 0:45:42- Don't take more than you put in!
0:45:49 > 0:45:51- It's time for me - to put my feet up again!
0:45:52 > 0:45:54- Yes, I'm out of here.
0:45:54 > 0:45:56- I don't want to be a dressmaker.
0:45:56 > 0:46:02- I'm happy doing alterations - and running up the odd curtain.
0:46:02 > 0:46:06- Two have gone, but four remain.
0:46:06 > 0:46:09- They want to carry on with Llan-med.
0:46:10 > 0:46:13- No-one can foresee the future...
0:46:14 > 0:46:18- ..but I know you'll do your best - to make Llan-med a success.
0:46:18 > 0:46:21- Can I be the first - to congratulate you...
0:46:21 > 0:46:23- ..on the new venture, Llan-med?
0:46:23 > 0:46:25- Congratulations.
0:46:30 > 0:46:33- I'm very excited - about what could happen.
0:46:33 > 0:46:37- It's finally over and I can - get back to my college work!
0:46:38 > 0:46:42- Seeing the models on the catwalk - was the high point.
0:46:42 > 0:46:46- I think the fashion show was great.
0:46:46 > 0:46:49- But I'm never going - on the catwalk again!
0:46:50 > 0:46:54- We have hopefully seen - that the business has potential.
0:46:54 > 0:47:00- By September, I hope Llan-med's - clothes will be on the rails.
0:47:00 > 0:47:01- In the shop.
0:47:02 > 0:47:03- To Llan-med!
0:47:05 > 0:47:09- What's nice - is seeing creative talent...
0:47:09 > 0:47:14- ..and business experience - coming together and venturing.
0:47:14 > 0:47:16- That's what's important.
0:47:16 > 0:47:18- They have ventured.
0:47:18 > 0:47:21- I hope, and I'm confident, - to be honest...
0:47:22 > 0:47:26- ..that they will succeed - in bringing the business...
0:47:26 > 0:47:31- ..of designing, making and - selling clothes back to Lampeter.
0:47:34 > 0:47:35- What are you doing tonight?
0:47:59 > 0:48:02- S4C Subtitles by Testun Cyf.
0:48:02 > 0:48:03- .