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0:00:02 > 0:00:05- This shopping business has changed.
0:00:05 > 0:00:07- Everything is so big and impersonal.
0:00:08 > 0:00:10- But it wasn't always like this.
0:00:11 > 0:00:14- Years ago, every town, - even every village...
0:00:14 > 0:00:19- ..had a butcher, - a bakery and a tailor.
0:00:19 > 0:00:22- Buying locally was a given.
0:00:22 > 0:00:26- What became of the small, - old-fashioned businesses...
0:00:27 > 0:00:31- ..that knew their customers - and offered a truly local service?
0:00:31 > 0:00:33- Welcome.
0:00:33 > 0:00:37- I'm Tudur Owen, - and as a businessman myself...
0:00:38 > 0:00:44- ..I want to know if there's a demand - to revive these small businesses.
0:00:44 > 0:00:48- In this series, - three communities get that chance.
0:00:48 > 0:00:50- I'm looking for help.
0:00:50 > 0:00:54- Will local people come together - to resurrect a business...
0:00:55 > 0:00:59- ..that would once have been - at the heart of the community?
0:00:59 > 0:01:02- If they succeed, - it could become a proper business.
0:01:03 > 0:01:05- Three communities, - three business ideas.
0:01:06 > 0:01:09- This time, - I'm in the walled town of Conwy.
0:01:10 > 0:01:14- It has a history - of businesses involving apples.
0:01:22 > 0:01:27- We eat over 50 billion apples - every year.
0:01:28 > 0:01:31- Most are bought at supermarkets.
0:01:31 > 0:01:37- But where did you got them - before the big shops came along?
0:01:37 > 0:01:38- I'm in Conwy.
0:01:39 > 0:01:43- The castle may be world-famous, - but this town has a secret.
0:01:44 > 0:01:49- In the shadow of the castle walls, - there's a field full of apple trees.
0:01:50 > 0:01:51- Good morning.
0:01:51 > 0:01:52- Good morning.- - Good morning.
0:01:52 > 0:01:53- Are you alright?
0:01:54 > 0:01:55- Emma and Mark, how are you?
0:01:55 > 0:01:57- Emma and Mark, how are you?- - Welcome to the orchard.
0:01:57 > 0:02:00- Would you give me a guided tour?
0:02:00 > 0:02:02- Would you give me a guided tour?- - We'll show you the trees.
0:02:02 > 0:02:07- Mark and Emma are members of - the Conwy Orchard Community Group.
0:02:08 > 0:02:13- They look after the trees, - which belong to the people of Conwy.
0:02:14 > 0:02:16- These two know their apples.
0:02:16 > 0:02:17- What variety is this?
0:02:17 > 0:02:19- What variety is this?- - King Of The Pippin.
0:02:19 > 0:02:20- I love the names.
0:02:20 > 0:02:25- They're like something - out of a TV series about fairies.
0:02:25 > 0:02:29- There are 2,000 varieties in the UK.
0:02:29 > 0:02:31- Really? 2,000?
0:02:31 > 0:02:34- There were similar orchards - across Wales long ago.
0:02:35 > 0:02:38- We have now lost - about 90% of them...
0:02:38 > 0:02:42- ..but Conwy is holding on - to its local apples.
0:02:42 > 0:02:45- Let's see - what King Of The Pippins taste like.
0:02:47 > 0:02:48- Mmm!
0:02:49 > 0:02:54- This reminds me of the apple trees - on the farm where I grew up.
0:02:54 > 0:02:57- You can't buy this taste - in a supermarket.
0:02:58 > 0:03:00- No, not at all.
0:03:00 > 0:03:03- There are loads of apples here...
0:03:03 > 0:03:06- ..but local people - still buy their Pink Ladies...
0:03:07 > 0:03:09- ..and Granny Smiths over the wall.
0:03:09 > 0:03:12- The Orchard Group - wants to find a way...
0:03:12 > 0:03:15- ..for locals to use - their own apples, which are free!
0:03:16 > 0:03:20- We've had ideas - of doing something with the apples.
0:03:20 > 0:03:24- Apple juice, - apple pies or something.
0:03:24 > 0:03:28- As a group, - we're not always sure where to go.
0:03:28 > 0:03:33- As far as I can see, you're trying - to juggle a lot of elements here.
0:03:34 > 0:03:36- You want to raise awareness - of this place.
0:03:37 > 0:03:39- You want to keep it communal.
0:03:40 > 0:03:42- I think you have a treasure here...
0:03:43 > 0:03:45- ..in the shadow of the town walls.
0:03:47 > 0:03:50- I think it's very exciting.
0:03:50 > 0:03:52- What's the last one?
0:03:52 > 0:03:54- What's the last one?- - That's very nice. Try it.
0:03:54 > 0:03:57- Here we go. Chilli or something!
0:04:00 > 0:04:01- It's a bit sour!
0:04:02 > 0:04:03- Ooooh!
0:04:04 > 0:04:06- There's an orchard - full of free apples...
0:04:07 > 0:04:10- ..but no-one's sure - what to do with them.
0:04:10 > 0:04:12- The best way is to ask the people.
0:04:13 > 0:04:15- I'll park the van - on the high street...
0:04:16 > 0:04:21- ..and ask the townspeople to choose - what to do with the local apples.
0:04:21 > 0:04:25- The three obvious choices - are chutney...
0:04:26 > 0:04:27- ..apple juice...
0:04:27 > 0:04:30- ..and, finally, cider.
0:04:30 > 0:04:33- What do the people of Conwy fancy?
0:04:33 > 0:04:35- One apple, one vote.
0:04:42 > 0:04:45- I think we'll need - another basket for the cider!
0:04:48 > 0:04:52- After the vote, the Orchard Group - comes to hear the result.
0:04:53 > 0:04:56- They include Morwenna, a new face.
0:04:57 > 0:05:02- The vote is closed, and the people - of Conwy have reached a decision.
0:05:02 > 0:05:05- I think the result - is fairly clear.
0:05:05 > 0:05:07- The vast majority chose cider.
0:05:07 > 0:05:09- What do you think?
0:05:09 > 0:05:15- It'll be a great challenge for us, - but I've no idea how to make cider.
0:05:15 > 0:05:19- I like to drink it, - but I'm not sure how to make it.
0:05:20 > 0:05:22- That's the next step.
0:05:22 > 0:05:24- How do we make cider?
0:05:25 > 0:05:28- Have we lost the art - of making cider in Wales?
0:05:29 > 0:05:34- Years ago, farms across Wales - produced gallons of it...
0:05:34 > 0:05:39- ..using local apples - to make cider with a local flavour.
0:05:39 > 0:05:42- Around the harvest, - the cold, sweet drink...
0:05:43 > 0:05:46- ..was given to farmhands - after a hard day's work.
0:05:46 > 0:05:49- Some of them - were even paid in cider.
0:05:50 > 0:05:55- Thirty years ago, there was only - one cider producer left in Wales.
0:05:55 > 0:05:57- But the tables have turned.
0:05:57 > 0:05:59- By now, there are 72 of them.
0:05:59 > 0:06:02- Cider making is popular once more.
0:06:03 > 0:06:06- Are there cider-making skills - in the Conwy area?
0:06:07 > 0:06:13- I'm told that someone at Ysgol - Dolgarrog may be able to help.
0:06:16 > 0:06:19- Let's play bingo.
0:06:21 > 0:06:22- Mr Dafydd?
0:06:22 > 0:06:24- How are you? I'm Tudur.
0:06:24 > 0:06:26- It's nice to meet you.
0:06:26 > 0:06:27- Sorry, children.
0:06:27 > 0:06:30- Is it alright - if I speak to Mr Dafydd for a while?
0:06:31 > 0:06:36- What can a respectable teacher - teach me about cider?
0:06:36 > 0:06:39- My friends like to go out - and drink cider.
0:06:39 > 0:06:43- We were at a loose end once - and decided to try making it.
0:06:43 > 0:06:45- After months of talking...
0:06:46 > 0:06:49- ..and rabbiting on - about apples and cider...
0:06:49 > 0:06:51- ..they told me to get on with it.
0:06:52 > 0:06:55- I found out more - about how to make it.
0:06:55 > 0:06:58- I went on a course recently.
0:06:58 > 0:07:02- Do you have an orchard - or access to a supply of apples?
0:07:02 > 0:07:05- There is land going spare - on a friend's farm.
0:07:05 > 0:07:08- We've thought about - planting an orchard.
0:07:08 > 0:07:13- I know there's an orchard in Conwy, - but I don't know much more about it.
0:07:13 > 0:07:14- But you're aware of its existence.
0:07:14 > 0:07:16- But you're aware of its existence.- - Oh, yes. I've been there.
0:07:16 > 0:07:20- My mother taught nearby - when I was a boy.
0:07:20 > 0:07:24- The pieces of the jigsaw - are starting to fall into place.
0:07:24 > 0:07:25- We have the apples...
0:07:26 > 0:07:29- ..and with Morgan and his friend, - Osian, we have the skills.
0:07:30 > 0:07:33- Morgan. Osian, how are you? - I'm Tudur.
0:07:33 > 0:07:38- I've invited everyone I've met - so far for a drink at a local pub...
0:07:38 > 0:07:42- ..to see if they're serious - about making cider in Conwy.
0:07:42 > 0:07:46- There are two new faces, - husband and wife Marc and Manon.
0:07:47 > 0:07:52- They both teach locally - and live opposite the orchard.
0:07:53 > 0:07:54- That's what attracted us.
0:07:55 > 0:07:59- We've lived here for 12 years...
0:08:00 > 0:08:03- ..but have never been involved - in a communal venture.
0:08:03 > 0:08:06- You won't get a problem - selling the product.
0:08:07 > 0:08:10- But you must have a product to sell.
0:08:10 > 0:08:14- We may be running - before we can walk.
0:08:15 > 0:08:19- I'm keen to give it a go.
0:08:19 > 0:08:22- I'm not sure - how it'll work yet, but...
0:08:23 > 0:08:24- I agree with you.
0:08:24 > 0:08:28- You mentioned the communal element.
0:08:28 > 0:08:30- The local element.
0:08:30 > 0:08:32- It's certainly worth trying.
0:08:32 > 0:08:38- Will the Orchard Group - offer its apples to make the cider?
0:08:39 > 0:08:44- On behalf of the orchard committee, - I can say that we're in.
0:08:44 > 0:08:47- If we fail, we'll have fun trying.
0:08:52 > 0:08:55- The gang of seven - are going to take the risk.
0:08:56 > 0:08:58- They're aiming to make one batch...
0:08:59 > 0:09:03- ..to sell at Conwy's Winterfest - in seven weeks' time.
0:09:03 > 0:09:06- It's important - to show that they're serious.
0:09:06 > 0:09:11- I suggested that they all invest - their own money in the enterprise.
0:09:15 > 0:09:20- It's the moment of truth - because they've each invested 100.
0:09:21 > 0:09:25- That gives the venture - a monetary value.
0:09:29 > 0:09:31- There's 700 in the pot.
0:09:31 > 0:09:37- Hopefully, they'll make a profit, - but they could lose it all.
0:09:38 > 0:09:39- Right.
0:09:40 > 0:09:42- Well, thank you very much!
0:09:43 > 0:09:49- I'll witness that the money - has gone into the pot.
0:09:49 > 0:09:52- That step has been taken.
0:09:52 > 0:09:57- Now, I'll split them into two groups - to make the most of their skills.
0:09:58 > 0:10:03- You'll be responsible - for sourcing the raw materials...
0:10:04 > 0:10:07- ..and creating the product.
0:10:07 > 0:10:08- Then, this team...
0:10:08 > 0:10:10- Then, this team...- - We'll drink the cider.
0:10:10 > 0:10:12- Not quite.
0:10:12 > 0:10:18- You'll look after the business side, - and get the cider into the shops.
0:10:18 > 0:10:22- Both teams are equally important.
0:10:22 > 0:10:25- I've got something to help here.
0:10:27 > 0:10:31- Hopefully, the dungarees and coats - will build a team ethos.
0:10:31 > 0:10:34- Not many of them - knew each other before today.
0:10:34 > 0:10:36- Ready!
0:10:37 > 0:10:39- Good luck! I'll see you very soon.
0:10:39 > 0:10:40- And enjoy it.
0:10:44 > 0:10:47- In seven weeks, - the gang of seven...
0:10:48 > 0:10:52- ..hope to create and sell - cider from Conwy.
0:10:52 > 0:10:53- This looks a bit dodgy!
0:10:55 > 0:11:00- They don't know each other, - and most have never made cider.
0:11:00 > 0:11:02- I'm excited, I must say.
0:11:02 > 0:11:03- I'm excited, I must say.- - I am too.
0:11:04 > 0:11:05- .
0:11:07 > 0:11:07- Subtitles
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0:11:09 > 0:11:14- How do you turn a communal orchard - into a business selling cider?
0:11:14 > 0:11:18- That's what this group of seven - will try to do.
0:11:19 > 0:11:22- They've each invested 100 - into the venture.
0:11:25 > 0:11:27- It's a race against the clock.
0:11:27 > 0:11:30- They have seven weeks - to produce cider...
0:11:30 > 0:11:34- ..to sell at Conwy's Winterfest.
0:11:34 > 0:11:38- The secret of any good cider - is to get hold of the right apples.
0:11:38 > 0:11:41- But we now import most of them...
0:11:41 > 0:11:45- ..like the Gala from New Zealand - and the Pink Lady from Australia.
0:11:48 > 0:11:50- Do the people of Conwy - know their apples?
0:11:51 > 0:11:52- It's time for a quiz!
0:11:57 > 0:12:01- I'll ask a series of questions, - and you can try to answer them.
0:12:01 > 0:12:02- There is no prize!
0:12:03 > 0:12:06- What's the most imported fruit?
0:12:07 > 0:12:09- Grapes, apples or pineapples?
0:12:09 > 0:12:10- I'll go for pineapple.
0:12:10 > 0:12:13- I'll go for pineapple.- - You're going for pineapple.
0:12:13 > 0:12:15- I'll go for grapes.
0:12:15 > 0:12:17- I'll go for grapes.- - Are you thinking of wine?!
0:12:17 > 0:12:19- Apples, I suspect.
0:12:19 > 0:12:22- Apples. Good start. You are correct.
0:12:22 > 0:12:25- I'd have thought - it was things we didn't grow.
0:12:26 > 0:12:31- How many varieties of apple - did we once have in this country?
0:12:32 > 0:12:33- I'll go halfway.
0:12:33 > 0:12:34- About 500?
0:12:34 > 0:12:38- I'd say 250.
0:12:40 > 0:12:42- Over a thousand.
0:12:42 > 0:12:44- You say over a thousand, do you?
0:12:44 > 0:12:46- You're the closest so far.
0:12:47 > 0:12:50- We did have over 2,500 varieties.
0:12:50 > 0:12:52- We did have over 2,500 varieties.- - Get away!
0:12:54 > 0:12:55- 2,500?
0:12:57 > 0:12:59- I'd never have guessed that.
0:13:00 > 0:13:05- What percentage of apples sold - is produced in the UK?
0:13:06 > 0:13:07- About 20%.
0:13:08 > 0:13:10- 20%? OK.
0:13:10 > 0:13:11- I'll say 40%.
0:13:13 > 0:13:14- There?
0:13:15 > 0:13:17- It's actually 31%.
0:13:18 > 0:13:20- You're spot on, - but there's no prize.
0:13:20 > 0:13:23- I thought I was being pessimistic!
0:13:25 > 0:13:30- Yes, only a third of the apples - we use and eat come from the UK.
0:13:31 > 0:13:35- But our cider makers - won't be using any imported apples.
0:13:35 > 0:13:40- They're harvesting an orchard - full of native apples.
0:13:40 > 0:13:44- Everything from King Of The Pippins - to Newton Wonders.
0:13:45 > 0:13:49- Morwenna is being helped - by Morgan and Osian...
0:13:49 > 0:13:52- ..who have always - wanted to make cider.
0:13:52 > 0:13:56- These apples are almost too good, - but you've got this.
0:13:57 > 0:13:58- And you can't cut that off.
0:13:58 > 0:14:00- And you can't cut that off.- - I'll keep it, just for now.
0:14:00 > 0:14:06- After hours of work, 25 pounds - of apples have been harvested.
0:14:07 > 0:14:11- After pressing, that only equates - to eight pints of cider.
0:14:11 > 0:14:12- They need more.
0:14:13 > 0:14:18- They decide to knock on doors and - ask for apples from local gardens.
0:14:18 > 0:14:20- Hello, good afternoon.
0:14:20 > 0:14:23- We've heard you've got some apples.
0:14:23 > 0:14:26- We're wondering - if we'd be allowed to pick them.
0:14:26 > 0:14:28- Yes, more than welcome.
0:14:28 > 0:14:33- A week later, after gathering fruit - from local gardens...
0:14:33 > 0:14:36- ..they have another 550 pounds - of apples.
0:14:36 > 0:14:40- Two pallets, two boxes...
0:14:41 > 0:14:42- ..and one basket.
0:14:42 > 0:14:48- That's a total of over 600 pounds, - enough to make 200 pints of cider.
0:14:48 > 0:14:49- That's more like it.
0:14:51 > 0:14:53- Some of the UK's large - cider producers...
0:14:54 > 0:14:58- ..import apples - to allow year-round production.
0:14:58 > 0:15:02- The cider market is growing, - and scrumpy has become sexy.
0:15:03 > 0:15:06- But the biggest growth - is among small producers...
0:15:06 > 0:15:11- ..like Glyn Farm Cider, Trefriw, - where they have come to seek advice.
0:15:12 > 0:15:13- Try that.
0:15:14 > 0:15:15- Iechyd da.
0:15:15 > 0:15:16- Iechyd da.- - Iechyd da.
0:15:16 > 0:15:19- And good luck with your cider.
0:15:25 > 0:15:31- Glyn Griffiths is a forester, - and he also makes cider on his land.
0:15:31 > 0:15:35- He sells around 2,000 bottles - to the public every year.
0:15:36 > 0:15:37- How much is in there?
0:15:37 > 0:15:41- Two tonnes - 2,000 kilos.
0:15:41 > 0:15:43- It took a week to gather the apples.
0:15:44 > 0:15:46- How long did you take to pick these?
0:15:46 > 0:15:48- We've been at it all afternoon.
0:15:48 > 0:15:50- We've been at it all afternoon.- - Not just these!
0:15:54 > 0:15:57- Where do you get your apples? - Do you have your own orchard?
0:15:58 > 0:15:59- Yes, I have one on the farm.
0:16:00 > 0:16:02- Different varieties.
0:16:02 > 0:16:04- This kind of thing.
0:16:04 > 0:16:06- What abut the furthest tank?
0:16:06 > 0:16:10- What abut the furthest tank?- - That tank is a single variety.
0:16:10 > 0:16:14- One apple variety, no mix, - but that has spoilt.
0:16:15 > 0:16:19- That's a thousand litres - down the swanny.
0:16:20 > 0:16:21- All of it?
0:16:21 > 0:16:23- All of it?- - Yes, the whole lot.
0:16:23 > 0:16:25- So, it'll be hard work, lads.
0:16:25 > 0:16:28- So, it'll be hard work, lads.- - Glyn's cider has spoilt.
0:16:28 > 0:16:29- Try that.
0:16:31 > 0:16:32- I see what you mean.
0:16:32 > 0:16:35- You only know from the aftertaste.
0:16:36 > 0:16:39- Is that what they call mousiness?
0:16:39 > 0:16:43- You can't get rid of that, - no matter what you do.
0:16:44 > 0:16:48- One bad apple caused bacteria - to form a mould in the juice.
0:16:48 > 0:16:52- That's a thousand litres of cider - down the drain.
0:16:52 > 0:16:58- The main thing I've learnt is that - there's a high potential waste.
0:16:58 > 0:17:02- It's important to know - that we can't be perfect.
0:17:02 > 0:17:04- That's how you learn.
0:17:04 > 0:17:06- I don't want to be - in that situation.
0:17:07 > 0:17:09- With five weeks to go...
0:17:10 > 0:17:13- ..it's time to press the apples - to start making cider.
0:17:13 > 0:17:17- With over 600 pounds to press, - they'll need help.
0:17:18 > 0:17:20- Morgan heads back to school.
0:17:20 > 0:17:23- Morgan heads back to school.- - Are you ready to help us today?
0:17:24 > 0:17:25- I can't hear you!
0:17:25 > 0:17:27- Yes!
0:17:32 > 0:17:35- Given that they need - to store all the juice...
0:17:36 > 0:17:40- ..they have spent - over 220 on equipment.
0:17:44 > 0:17:46- At Nant Conwy RFC...
0:17:47 > 0:17:50- ..the first team has also agreed - to help press the apples...
0:17:51 > 0:17:53- ..free of charge.
0:17:53 > 0:17:57- Glyn keeps a watchful eye open - for any bad apples.
0:18:01 > 0:18:05- Every apple - must be clean and unbruised.
0:18:05 > 0:18:10- They're then fed into a scratter - to pulp the apples.
0:18:12 > 0:18:15- The pulp is placed - in muslin cloth...
0:18:16 > 0:18:20- ..and the cider press - releases the wonderful juice.
0:18:20 > 0:18:23- They're working hard!
0:18:27 > 0:18:30- I've never seen - a large press working.
0:18:30 > 0:18:33- The children made it look so easy.
0:18:33 > 0:18:36- To prevent bacteria - spoiling the juice...
0:18:37 > 0:18:40- ..Campden tablets must be added.
0:18:41 > 0:18:44- We need to add - six and a half tablets.
0:18:44 > 0:18:45- Not all of it!
0:18:47 > 0:18:48- Great!
0:18:48 > 0:18:49- Great!- - Pass it round.
0:18:50 > 0:18:53- To turn the juice into cider...
0:18:53 > 0:18:57- ..it's taken to a spare room - at Emma and Mo's house.
0:18:57 > 0:19:00- Yeast is added to turn - the sugar into alcohol.
0:19:01 > 0:19:05- Will we see something happening - or will it just settle?
0:19:05 > 0:19:10- We won't see anything. - It happens on a chemical level.
0:19:11 > 0:19:13- Now, all they can do is wait.
0:19:14 > 0:19:15- We're going to create cider.
0:19:15 > 0:19:17- We're going to create cider.- - Well done. Excellent.
0:19:22 > 0:19:23- Fantastic!
0:19:27 > 0:19:30- It'll be ready - when the yeast has done it's job...
0:19:31 > 0:19:33- ..and the cider stops bubbling.
0:19:33 > 0:19:37- It could be weeks, - even months, before it's ready...
0:19:37 > 0:19:39- ..but they only have five weeks.
0:19:40 > 0:19:44- Years ago, there wasn't much science - to making cider...
0:19:44 > 0:19:48- ..as at this farm in Brecknockshire - in the 1960s.
0:19:48 > 0:19:50- Every farm had its own method.
0:19:51 > 0:19:56- By using local apples, cider from - every area had a different taste.
0:19:57 > 0:19:59- Maybe some were better than others.
0:20:04 > 0:20:09- Rich Wyn's business, - Pant Du cider, is very different.
0:20:09 > 0:20:12- With over 3,000 apple trees...
0:20:12 > 0:20:16- ..he is one of North Wales's - leading cider producers.
0:20:16 > 0:20:20- With Winterfest fast approaching, - Emma and Mo want to see...
0:20:21 > 0:20:25- ..if they can make sure their cider - will be ready to drink in time.
0:20:26 > 0:20:29- How long does it take - to make a tank like that?
0:20:29 > 0:20:34- I could make a tank like that - in four hours.
0:20:35 > 0:20:37- Yes, four hours, which is great.
0:20:38 > 0:20:42- I know where you've come from - because I've been there myself.
0:20:42 > 0:20:43- It's hard work.
0:20:44 > 0:20:47- Have you been tasting the apples - before pressing?
0:20:47 > 0:20:48- Not a lot.
0:20:48 > 0:20:49- How do you choose them?
0:20:49 > 0:20:51- How do you choose them?- - Most are eating apples.
0:20:52 > 0:20:55- We've been gathering apples.
0:20:55 > 0:20:58- From all over the place.
0:20:58 > 0:21:03- It's so important to choose - the right apples, believe you me.
0:21:03 > 0:21:06- People just use any old apple.
0:21:06 > 0:21:08- We'll go this way.
0:21:10 > 0:21:14- Emma and Mo - have bought some cider with them...
0:21:14 > 0:21:16- ..to see if it'll be ready in time.
0:21:17 > 0:21:21- To do that, Rich tests the pH level - to see how acidic the liquid is.
0:21:21 > 0:21:26- Anything under 3.5 and it'll start - to taste like vinegar.
0:21:27 > 0:21:29- It's 3.09.
0:21:31 > 0:21:32- Quite low.
0:21:32 > 0:21:34- Quite low.- - It is pretty low.
0:21:34 > 0:21:39- Do we have a problem - with our batch of cider?
0:21:39 > 0:21:41- That's not good.
0:21:41 > 0:21:45- In an ideal world, - you want to reach 3.5.
0:21:45 > 0:21:50- Is there a way to do that - or does it go down the sink?
0:21:51 > 0:21:54- There is a way to save it, I think.
0:21:55 > 0:21:59- I've got Black Dabinetts - right at the top of the trees.
0:22:00 > 0:22:04- I'll get a ladder and pick them, - and you can have those.
0:22:04 > 0:22:08- The pH of Black Dabinett - is around 4.0.
0:22:08 > 0:22:10- Something like that.
0:22:10 > 0:22:14- Mixing it with that juice...
0:22:14 > 0:22:19- ..should raise the pH level, - and hopefully rescue it.
0:22:19 > 0:22:20- Thank you.
0:22:23 > 0:22:27- Thanks to Rich Wyn, - there's hope for the cider yet.
0:22:28 > 0:22:33- But as the big day draws closer, - the pressure increases.
0:22:33 > 0:22:37- They need to create a brand, - which means spending more money.
0:22:37 > 0:22:40- In Emma and Mo's spare room...
0:22:41 > 0:22:44- ..the cider shows no signs - of being ready.
0:22:44 > 0:22:46- It's still bubbling!
0:22:47 > 0:22:48- .
0:22:52 > 0:22:52- Subtitles
0:22:52 > 0:22:54- Subtitles- - Subtitles
0:22:55 > 0:23:00- The number of cider makers in Wales - has doubled in the past five years.
0:23:01 > 0:23:04- Now, another group - has joined the ranks.
0:23:05 > 0:23:10- Seven locals have got together - to make cider from local apples.
0:23:12 > 0:23:16- They're all new to the field, - and have each invested 100.
0:23:19 > 0:23:22- In three weeks, they hope to sell it - at Conwy's Winterfest...
0:23:23 > 0:23:26- ..if it's ready in time.
0:23:27 > 0:23:29- After they sell the first batch...
0:23:30 > 0:23:33- ..they'll decide - if they want to start a business.
0:23:34 > 0:23:37- But what kind of a company - would it be?
0:23:40 > 0:23:46- I'll show them some very different - local business models.
0:23:46 > 0:23:50- First, a businessman whose sausages - have been very successful.
0:23:55 > 0:23:57- How are you, Tudur?
0:23:57 > 0:23:58- This is Emma.
0:23:58 > 0:23:59- This is Emma.- - Hello, Emma.
0:23:59 > 0:24:00- It's nice to meet you.
0:24:00 > 0:24:01- It's nice to meet you.- - And you too.
0:24:02 > 0:24:05- Ieuan Edwards's company, - Edwards of Conwy...
0:24:05 > 0:24:08- ..sells over 500,000 sausages - every week.
0:24:09 > 0:24:13- For me personally, the journey - started over 30 years ago.
0:24:13 > 0:24:16- I started in Conwy as a butcher.
0:24:16 > 0:24:20- Then, 15 years ago, - I saw a new market opening up.
0:24:21 > 0:24:24- People wanted to buy local produce.
0:24:24 > 0:24:27- In the first few years, - I lost up to 50,000 a year.
0:24:27 > 0:24:30- You have to ask yourself a lot.
0:24:31 > 0:24:35- Are you willing, for example, - to put your house on the line?
0:24:35 > 0:24:38- These are major decisions.
0:24:39 > 0:24:44- Do you have a list of elements - that they have to consider?
0:24:44 > 0:24:46- Yes, certainly.
0:24:47 > 0:24:48- I will go back to the cost.
0:24:49 > 0:24:51- That's all-important.
0:24:51 > 0:24:55- If you don't know your costs, - you don't know what to charge...
0:24:55 > 0:24:58- ..and you don't know - the potential profit.
0:24:58 > 0:25:01- You need to protect that difference.
0:25:01 > 0:25:05- You need to decide - how much product you have to sell...
0:25:05 > 0:25:08- ..and then target your market - from that point.
0:25:09 > 0:25:10- There's a lot to do.
0:25:10 > 0:25:12- There's a lot to do.- - Yes, Emma, but it's exciting too!
0:25:12 > 0:25:15- The good thing about a business...
0:25:15 > 0:25:18- ..is that it can be - what you want it to be.
0:25:18 > 0:25:19- Go for it!
0:25:19 > 0:25:20- Go for it!- - Great.
0:25:21 > 0:25:22- Ieuan, thank you very much.
0:25:22 > 0:25:24- Ieuan, thank you very much.- - You're welcome, and good luck.
0:25:24 > 0:25:27- This business has grown - from one butcher's shop...
0:25:28 > 0:25:32- ..to a company that supplies - Tesco, Asda and the Co-op.
0:25:33 > 0:25:38- But I'm not sure this is what Emma - has in mind for the cider company.
0:25:38 > 0:25:41- I just foresee problems - with the sums, what to do...
0:25:42 > 0:25:43- ..the business plan.
0:25:44 > 0:25:47- How much it costs us to produce it, - to bottle it, to label it.
0:25:48 > 0:25:50- There's so much to consider.
0:25:50 > 0:25:55- But there's more than one - business model.
0:25:55 > 0:25:58- If not sausages, what about eggs?
0:25:58 > 0:26:01- At Ysgol San Sior - in nearby Llandudno...
0:26:01 > 0:26:06- ..there are more hens than children, - as Marc and Emma found out.
0:26:09 > 0:26:11- The school - established a community company...
0:26:12 > 0:26:15- ..that has sold over 50,000 eggs - in the past three years.
0:26:16 > 0:26:21- It generates a 160 profit - for the school every month.
0:26:21 > 0:26:25- Even Tesco has offered - to market their eggs.
0:26:26 > 0:26:30- But they refused, and are determined - to keep it as a community venture.
0:26:31 > 0:26:32- Oh, come on.
0:26:32 > 0:26:34- I think my group...
0:26:34 > 0:26:35- Where's my group?
0:26:36 > 0:26:39- I think we've got - a lot more than that group.
0:26:39 > 0:26:40- Well done.
0:26:41 > 0:26:46- Tonight, the eggs are being sold - at the school's Christmas fair.
0:26:46 > 0:26:48- We have eggs for sale at 1.75.
0:26:49 > 0:26:53- The brains behind the venture - is head teacher Ian Jones.
0:26:54 > 0:26:58- I know you, and I read about - the school in the local paper.
0:26:59 > 0:27:00- Where did you start?
0:27:00 > 0:27:02- We're there, at the start.
0:27:02 > 0:27:03- How did you start?
0:27:03 > 0:27:05- How did you start?- - We started with six hens.
0:27:06 > 0:27:09- We've gradually grown - to a brood of 150 hens.
0:27:09 > 0:27:12- It teaches the children - entrepreneurial skills.
0:27:13 > 0:27:14- How to stand out.
0:27:14 > 0:27:17- A lot of places sell eggs.
0:27:17 > 0:27:19- How do our eggs stand out?
0:27:19 > 0:27:22- We sell brown eggs, - blue eggs, white eggs.
0:27:22 > 0:27:24- The product is different - to the norm.
0:27:25 > 0:27:26- Right, OK.
0:27:26 > 0:27:31- We need to think outside the box.
0:27:31 > 0:27:34- That's the secret, - thinking outside the box.
0:27:34 > 0:27:38- Being prepared to take a risk - and do something a bit different.
0:27:39 > 0:27:40- I'm excited, I must say.
0:27:40 > 0:27:43- I'm excited, I must say.- - I am too. I'm much more positive.
0:27:43 > 0:27:47- This is a community business - and it works.
0:27:47 > 0:27:51- I spoke to Ieuan Edwards - about their business model.
0:27:51 > 0:27:52- That's a big business.
0:27:53 > 0:27:55- It scared me!
0:27:55 > 0:28:00- Putting your house on the line - in order to do it.
0:28:00 > 0:28:04- That's great, but I'm not sure - if we want a big business.
0:28:04 > 0:28:07- We've been talking - about something communal.
0:28:08 > 0:28:12- I think this is the model - that we're looking at.
0:28:13 > 0:28:17- With a week left - until the cider is launched...
0:28:17 > 0:28:20- ..they meet at Marc and Manon's - to drink cider.
0:28:21 > 0:28:23- This is important research.
0:28:23 > 0:28:26- They need to sort the branding.
0:28:26 > 0:28:30- Emma has some potential logos - created by a local designer.
0:28:33 > 0:28:34- Do you want to see what I've got?
0:28:34 > 0:28:35- Do you want to see what I've got?- - Go for it.
0:28:37 > 0:28:40- They're too similar - to the council colours.
0:28:40 > 0:28:44- That's like - the Rygbi Gogledd Cymru logo.
0:28:45 > 0:28:46- The font's different.
0:28:46 > 0:28:48- I like the font.
0:28:48 > 0:28:51- I can't tell from a distance - what I'm buying.
0:28:51 > 0:28:52- Something like this?
0:28:52 > 0:28:54- Something like this?- - I like that one.
0:28:54 > 0:28:55- Good?
0:28:56 > 0:28:57- That one is wonderful.
0:28:58 > 0:29:00- It shows the fruit and the town.
0:29:00 > 0:29:01- That's very nice.
0:29:02 > 0:29:07- While the discussions go on, - the cider is still bubbling.
0:29:08 > 0:29:11- If it's bubbling, it's not ready.
0:29:11 > 0:29:14- With a week to go, - what will they do?
0:29:14 > 0:29:17- Personally, - I don't think the cider...
0:29:17 > 0:29:21- ..will be ready to unveil - or to sell by Saturday.
0:29:22 > 0:29:27- We could use Saturday - to promote what we hope to sell.
0:29:28 > 0:29:33- I think people will be delighted - by the fact that it's so communal...
0:29:34 > 0:29:36- ..and so intimate, actually.
0:29:36 > 0:29:39- No, the cider isn't ready...
0:29:39 > 0:29:43- ..but that - doesn't stop them spending.
0:29:43 > 0:29:45- They've spent 220 on equipment...
0:29:46 > 0:29:49- ..and over 480 - on labels and branding.
0:29:49 > 0:29:52- That's a total of over 700.
0:29:53 > 0:29:55- Someone will be ready - for a drink after all this.
0:29:58 > 0:30:01- They have accepted - that the cider won't be ready.
0:30:01 > 0:30:04- It could be weeks, - even months, before it is.
0:30:05 > 0:30:09- But there's no turning back, - and the big day has arrived.
0:30:10 > 0:30:16- Seven weeks ago, - today was set as launch day.
0:30:16 > 0:30:19- Thousands - flock to Conwy's Winterfest...
0:30:19 > 0:30:24- ..to dress up - as medieval knights and maidens.
0:30:24 > 0:30:29- With just hours to go, - I visit Morgan for the latest news.
0:30:30 > 0:30:31- I like the logo. It's nice.
0:30:31 > 0:30:33- I like the logo. It's nice.- - How are you all?
0:30:33 > 0:30:36- This looks a bit dodgy!
0:30:36 > 0:30:39- Like something - out of 1920s Chicago!
0:30:39 > 0:30:41- What do you think of our cider?
0:30:41 > 0:30:44- What do you think of our cider?- - Right, I'm pleased to see cider.
0:30:44 > 0:30:45- That's incredible.
0:30:46 > 0:30:48- It's a bit of a cheat. It's tea.
0:30:48 > 0:30:50- It's a bit of a cheat. It's tea.- - What's happening? Tea?
0:30:50 > 0:30:56- We're filling the bottles with tea - because the cider isn't ready yet.
0:30:56 > 0:30:59- We didn't want to show - empty bottles tonight.
0:30:59 > 0:31:04- We wanted to show, as near - as possible, what it'll look like.
0:31:05 > 0:31:08- Right, what's the plan - with the tea?
0:31:08 > 0:31:10- How will you stop - people drinking it?
0:31:12 > 0:31:13- It looks good.
0:31:13 > 0:31:16- When I walked in, - I thought, ooh, cider!
0:31:16 > 0:31:19- Out of those two, - which one would you buy?
0:31:19 > 0:31:24- That looks professional, and that - looks as if it'll make me cry.
0:31:26 > 0:31:29- You know what I mean. - A headache in a bottle!
0:31:29 > 0:31:31- I've just spotted the label.
0:31:31 > 0:31:33- Can I have a closer look?
0:31:33 > 0:31:35- Here's one I did earlier.
0:31:35 > 0:31:37- I see why you're doing it now.
0:31:38 > 0:31:41- Can I congratulate you - on the logo and the label?
0:31:41 > 0:31:42- It's truly great.
0:31:43 > 0:31:48- In the future, you'll have to note - the strength and so on.
0:31:48 > 0:31:52- But it's just a space - to put more meat on the bone.
0:31:53 > 0:31:55- The story of the orchard, and so on.
0:31:56 > 0:32:01- Do you know how many bottles - you'll have available to sell...
0:32:01 > 0:32:03- ..if all goes well?
0:32:03 > 0:32:04- About 200 bottles.
0:32:06 > 0:32:07- So, is that your target for tonight?
0:32:07 > 0:32:09- So, is that your target for tonight?- - Well, a hundred.
0:32:09 > 0:32:10- You'd be happy with a hundred?
0:32:10 > 0:32:11- You'd be happy with a hundred?- - Yes.
0:32:12 > 0:32:16- Dusk is falling, - so I suggest you get a move on.
0:32:18 > 0:32:21- The initial 700 has long gone.
0:32:21 > 0:32:23- The banner must have cost a bit!
0:32:23 > 0:32:28- They can't sell their cider, - but they can take orders...
0:32:28 > 0:32:32- ..and offer warm cider - to potential customers.
0:32:32 > 0:32:35- Between you and me, - it's shop-bought apple juice.
0:32:37 > 0:32:41- I've brought them the van, - and they've got a good spot.
0:32:42 > 0:32:45- But one thing - about the stall worries me.
0:32:45 > 0:32:49- Maybe, at this point, - that it looks too professional.
0:32:49 > 0:32:50- I'll ask.
0:32:54 > 0:32:58- How will you react - to people asking what they can buy?
0:32:58 > 0:32:59- What will you tell them?
0:32:59 > 0:33:00- What will you tell them?- - Morgan?
0:33:00 > 0:33:05- That we're here to market - the product, which isn't yet ready.
0:33:06 > 0:33:10- We want to see if there's - an interest in the product.
0:33:10 > 0:33:12- I'm interested!
0:33:12 > 0:33:15- I hope your order book will be full.
0:33:15 > 0:33:17- We'll put you down for 200 bottles.
0:33:17 > 0:33:19- We'll put you down for 200 bottles.- - Put me down for two, for now.
0:33:20 > 0:33:24- The town is packed - with thirsty customers...
0:33:24 > 0:33:27- ..and the order book is filling up.
0:33:27 > 0:33:30- They have decided - to charge 3.25 a bottle...
0:33:31 > 0:33:36- ..but they'll have to sell - all 200 bottles to reach the target.
0:33:37 > 0:33:39- I've ordered six bottles to try.
0:33:39 > 0:33:44- I really like cider, - and having local cider will be nice.
0:33:47 > 0:33:50- I've seen Welsh cider - at Vinomondo...
0:33:51 > 0:33:53- ..but it's nice - to see one with Conwy on it.
0:33:54 > 0:33:57- There is beer from Conwy, - but this is different.
0:33:59 > 0:34:03- I don't drink cider myself, - but I've ordered some for relatives.
0:34:03 > 0:34:07- It looks very professional - and it should go far.
0:34:10 > 0:34:15- To secure a profit, - they're charging 3.25 a bottle.
0:34:16 > 0:34:20- But they'll have to sell - all 200 bottles to do so.
0:34:23 > 0:34:26- Tonight has shown - there is a demand...
0:34:26 > 0:34:29- ..for local cider - with an exciting story.
0:34:29 > 0:34:35- A group of people - who were strangers six weeks ago...
0:34:36 > 0:34:38- ..got together to start the venture.
0:34:38 > 0:34:39- It augurs well.
0:34:40 > 0:34:42- Look at the interest - it has attracted.
0:34:43 > 0:34:46- When the cider is ready, - I think it'll sell itself.
0:34:46 > 0:34:49- If we don't sell every bottle...
0:34:49 > 0:34:51- ..I'll eat my dungarees!
0:34:51 > 0:34:53- That'll be worth seeing!
0:34:54 > 0:35:00- It has gone very well, but Morgan - sees a chance to do even better...
0:35:00 > 0:35:03- ..when he meets a buyer - from a local wine shop.
0:35:03 > 0:35:07- Emma, how many orders have we had?
0:35:07 > 0:35:12- Tonight, we've sold 80 bottles.
0:35:12 > 0:35:15- Our target is 200. - Can I put you down for the rest?
0:35:15 > 0:35:16- I'd say so, yes.
0:35:17 > 0:35:22- Incredibly, with not a drop - of cider on their stall...
0:35:23 > 0:35:26- ..they have managed to sell - every bottle.
0:35:26 > 0:35:27- Every one!
0:35:28 > 0:35:31- It was worth doing this tonight.
0:35:31 > 0:35:35- I only hope - they can sustain this interest...
0:35:35 > 0:35:38- ..because the cider - won't be ready for a few months.
0:35:46 > 0:35:47- .
0:35:51 > 0:35:51- Subtitles
0:35:51 > 0:35:53- Subtitles- - Subtitles
0:35:57 > 0:36:00- These seven people - have each invested 100...
0:36:00 > 0:36:04- ..into a venture - to produce and sell cider in Conwy.
0:36:06 > 0:36:08- It hasn't been easy.
0:36:08 > 0:36:12- The cider wasn't ready to sell - on the day of the launch...
0:36:13 > 0:36:16- ..but they filled bottles - with cold tea to look like cider.
0:36:17 > 0:36:19- They got a great response...
0:36:19 > 0:36:23- ..and filled their order book, - selling all 200 bottles.
0:36:30 > 0:36:35- Nine weeks later than expected, - the bubbling has finally stopped.
0:36:36 > 0:36:39- The Conwy Orchard Cider - is ready to be bottled.
0:36:43 > 0:36:47- We're now using a hydrometer - to check the specific gravity...
0:36:48 > 0:36:53- ..to see if the process is over - and the sugar has all gone.
0:36:53 > 0:36:54- And it has.
0:36:56 > 0:37:01- The pH level has risen, - and the alcohol level is 4.5%!
0:37:02 > 0:37:03- Very nice!
0:37:04 > 0:37:05- It's time to taste it.
0:37:09 > 0:37:11- Oh, that's nice.
0:37:13 > 0:37:19- To think that it's from your spare - room, I'm quite pleased with this.
0:37:19 > 0:37:20- Nice bouquet.
0:37:21 > 0:37:24- Now, they must fill - over 200 bottles.
0:37:26 > 0:37:28- Where could be better?
0:37:29 > 0:37:31- By the castle, by the orchard.
0:37:31 > 0:37:35- We can see the journey - that we have undertaken to here.
0:37:36 > 0:37:38- Iechyd da! To the cider and us!
0:37:39 > 0:37:40- Iechyd da!
0:37:41 > 0:37:47- Next, they must deliver the cider - to everyone who placed an order.
0:37:47 > 0:37:50- For Morgan and Osian, - it's an exciting day.
0:37:52 > 0:37:53- It's a big day today.
0:37:53 > 0:37:58- We're actually delivering the cider - to the local shop and the pub.
0:37:59 > 0:38:01- The big day has dawned, in a way.
0:38:01 > 0:38:03- The big day has dawned, in a way.- - I've lived in Conwy all my life.
0:38:04 > 0:38:06- We often go round these pubs.
0:38:06 > 0:38:10- I never thought - something we'd made...
0:38:10 > 0:38:14- ..would be on sale - in Conwy's pubs and shops.
0:38:14 > 0:38:19- When we see it on sale, - we'll realize what we have done.
0:38:20 > 0:38:23- Mo and Emma - are helping the lads on the round.
0:38:23 > 0:38:26- They've been storing - all the cider at home...
0:38:27 > 0:38:29- ..but there's bad news.
0:38:31 > 0:38:32- Here we are!
0:38:32 > 0:38:35- The end of the journey, - or the beginning.
0:38:35 > 0:38:37- The end of the journey.
0:38:37 > 0:38:41- We have something to show you.
0:38:41 > 0:38:43- We have a problem.
0:38:44 > 0:38:46- Bacteria, I think.
0:38:50 > 0:38:51- Where? At the top!
0:38:52 > 0:38:54- White bits.
0:38:54 > 0:39:00- They look like bubbles at first, - but that's not what they are.
0:39:01 > 0:39:05- It's a kind of bacterial infection.
0:39:05 > 0:39:07- It might be...
0:39:09 > 0:39:11- ..some sort of film yeast.
0:39:11 > 0:39:14- Because of oxygen, maybe.
0:39:14 > 0:39:19- It has the potential to turn - the cider into a kind of vinegar.
0:39:20 > 0:39:21- We've found nine unaffected bottles.
0:39:21 > 0:39:22- We've found nine unaffected bottles.- - Nine?
0:39:23 > 0:39:29- Yes, only nine - out of 250 bottles are drinkable.
0:39:29 > 0:39:34- Somehow, air has got into - the bottles and spoilt the cider.
0:39:34 > 0:39:37- Well, here we are.
0:39:39 > 0:39:40- I'd drink it myself.
0:39:40 > 0:39:42- Is it safe to drink? Yes, it is.
0:39:43 > 0:39:46- But the longer - it stays in the bottle...
0:39:46 > 0:39:50- ..the taste will change - and it'll become more acidic.
0:39:51 > 0:39:55- We could sell Conwy Orchard vinegar.
0:39:55 > 0:39:56- Cider vinegar.
0:39:59 > 0:40:03- It's hard to justify putting it - on the shelf and selling it.
0:40:03 > 0:40:05- These things happen.
0:40:06 > 0:40:07- It's disappointing.
0:40:08 > 0:40:10- But it was a great experience.
0:40:10 > 0:40:15- We've learnt so much along the way.
0:40:20 > 0:40:25- Cider had not been produced in Conwy - for many years.
0:40:28 > 0:40:34- But this group got together - to bring cider back to the town.
0:40:34 > 0:40:38- Conwy's orchard - was teeming with apples...
0:40:38 > 0:40:41- ..but no-one knew - what to do with them.
0:40:41 > 0:40:44- By using local skills...
0:40:44 > 0:40:45- Welcome to the orchard.
0:40:46 > 0:40:49- ..the cider was made, - and over 200 bottles...
0:40:49 > 0:40:53- ..were ordered - by local people and businesses.
0:40:54 > 0:41:00- I've invited the group to discuss - the next step for Conwy cider.
0:41:00 > 0:41:05- Have they developed a taste - for business, despite the failure?
0:41:05 > 0:41:07- Six of the seven turned up.
0:41:08 > 0:41:11- Manon, Marc's wife, - couldn't be here.
0:41:14 > 0:41:16- Welcome.
0:41:17 > 0:41:22- Congratulations on creating - what is a great brand.
0:41:23 > 0:41:26- Conwy Orchard Cider. - Let's look at the figures.
0:41:27 > 0:41:32- All seven invested 100 - into the venture.
0:41:33 > 0:41:36- That gave a pot of 700 - to produce and sell Conwy cider.
0:41:39 > 0:41:44- They invested over 220 - in equipment to make the cider.
0:41:45 > 0:41:48- They also spent over 480...
0:41:48 > 0:41:52- ..on bottles, labels and marketing.
0:41:54 > 0:42:00- Your total costs came to 705.55.
0:42:01 > 0:42:04- That's how much you spent.
0:42:04 > 0:42:06- I'll use this to show that.
0:42:07 > 0:42:09- You have been fortunate...
0:42:10 > 0:42:13- ...because people - have donated their time...
0:42:14 > 0:42:16- ..and their apples.
0:42:17 > 0:42:21- Otherwise, your costs - would have been far higher.
0:42:21 > 0:42:23- With that help and your hard work...
0:42:24 > 0:42:27- ..you did produce - 230 bottles of cider...
0:42:28 > 0:42:31- ..that were to have been sold.
0:42:31 > 0:42:34- But given that the cider - is now vinegar...
0:42:35 > 0:42:37- ..no bottles will be sold.
0:42:37 > 0:42:41- They have lost all their money.
0:42:44 > 0:42:48- That leaves you - with a total loss of 705.55.
0:42:51 > 0:42:54- The group now faces - a major decision.
0:42:56 > 0:42:59- I'm going to ask you the question.
0:43:00 > 0:43:03- Are you going to carry on?
0:43:05 > 0:43:10- Or are one or more of you - going to walk away?
0:43:11 > 0:43:13- You're all looking at me!
0:43:16 > 0:43:22- Unfortunately, Manon and I - aren't going to continue.
0:43:22 > 0:43:27- Unfortunately for us, - work demands and personal demands...
0:43:27 > 0:43:30- ..mean that we can't give...
0:43:30 > 0:43:34- ..the necessary time - to the business.
0:43:34 > 0:43:37- But we would be happy to volunteer.
0:43:37 > 0:43:41- Can I thank you for your honesty?
0:43:41 > 0:43:43- I'm sure you all agree.
0:43:43 > 0:43:46- Is anyone else going to walk away?
0:43:46 > 0:43:49- I think I'm out.
0:43:49 > 0:43:54- I'm with the community group - on a voluntary basis...
0:43:54 > 0:44:00- ..and I don't have much time - to devote to this, but thank you.
0:44:00 > 0:44:03- I'm looking at the four remaining.
0:44:05 > 0:44:08- I'm also walking away.
0:44:08 > 0:44:13- I've enjoyed learning - how to make cider.
0:44:14 > 0:44:16- The orchard - isn't a commercial entity.
0:44:17 > 0:44:22- I'm sure you can guess my answer - based on Emma's response.
0:44:23 > 0:44:24- I'm leaving too.
0:44:25 > 0:44:28- I've enjoyed making cider - for the first time.
0:44:29 > 0:44:32- I had no interest - in starting a business.
0:44:32 > 0:44:36- It's time for me to ask - those of you who are walking away...
0:44:36 > 0:44:39- ..and I could well be here - by myself...
0:44:40 > 0:44:43- ..to turn around - and walk through that door.
0:44:50 > 0:44:53- There are two of you left.
0:44:54 > 0:44:57- The future of Conwy Orchard Cider...
0:44:57 > 0:45:02- ..is now in the hands of teacher - Morgan and his friend, Osian.
0:45:02 > 0:45:05- Well, well, who'd have thought it?
0:45:06 > 0:45:10- Are you ready to continue?
0:45:10 > 0:45:13- I don't think - that the orchard...
0:45:13 > 0:45:18- ..is ready to be opened up - for a commercial venture.
0:45:18 > 0:45:21- Are you going - to stick to the brand?
0:45:22 > 0:45:24- No, I'm not.
0:45:26 > 0:45:27- What about you?
0:45:28 > 0:45:30- No, I'm not either.
0:45:30 > 0:45:32- But it might be a no for now...
0:45:33 > 0:45:36- ..because there's so much to learn.
0:45:37 > 0:45:40- For now, we'll put it to bed.
0:45:41 > 0:45:43- This is an unexpected turn.
0:45:43 > 0:45:46- I'll ask you to walk away as well...
0:45:46 > 0:45:48- ..and leave the room.
0:45:48 > 0:45:50- Thank you very much.
0:45:54 > 0:45:55- Well, well.
0:45:59 > 0:46:02- We hope to go on - to something of our own.
0:46:02 > 0:46:07- A similar idea, but not revolving - around the town orchard.
0:46:08 > 0:46:09- With our own orchard.
0:46:09 > 0:46:12- I'm walking away thinking...
0:46:12 > 0:46:15- ..that this - has been worthwhile for me.
0:46:16 > 0:46:20- We're leaving Conwy Orchard Cider...
0:46:20 > 0:46:22- ..but maybe not Conwy cider.
0:46:23 > 0:46:27- The dream isn't dead, - it's just going to sleep.
0:46:28 > 0:46:30- It's not a waste, not at all.
0:46:30 > 0:46:32- So much came from the process.
0:46:32 > 0:46:35- Everyone takes - something positive with them...
0:46:36 > 0:46:37- ..but not a bottle of cider.
0:46:39 > 0:46:44- Conwy Orchard Cider has gone - the way of most new businesses.
0:46:44 > 0:46:48- The truth is, 80% of businesses...
0:46:48 > 0:46:52- ..come to an end - in the first 18 months.
0:46:52 > 0:46:58- The cider may have spoilt, but - the group enjoyed the experience.
0:46:58 > 0:47:02- Two of them - have certainly benefitted greatly...
0:47:03 > 0:47:06- ..from that valuable lesson - in business.
0:47:07 > 0:47:12- I wonder what would have happened - if it wasn't for that cruel blow.
0:47:12 > 0:47:14- We'll never know.
0:47:14 > 0:47:18- From Conwy, - until the next time, goodbye.
0:47:46 > 0:47:49- S4C Subtitles by Testun Cyf.