0:00:06 > 0:00:09'It's an education like no other.
0:00:10 > 0:00:14'From every corner of the country, Britain's youngest business brains
0:00:14 > 0:00:17'take their first steps on a life-changing journey.'
0:00:17 > 0:00:22I'm intelligent. I'm confident. I've set up three businesses.
0:00:22 > 0:00:26I've sold one for profit to a major firm. I'm only 16.
0:00:26 > 0:00:31I'm from a working-class background. It doesn't mean I don't have higher class ambitions.
0:00:31 > 0:00:33It's where I'm going that matters.
0:00:33 > 0:00:35I don't go to no posh school.
0:00:35 > 0:00:38I don't have financial backing from my family.
0:00:38 > 0:00:42I want to show people that you can achieve if you have a dream.
0:00:42 > 0:00:47I have a dream to become an entrepreneur, and I'm here to do so.
0:00:48 > 0:00:50Everyone has dreams.
0:00:50 > 0:00:55There's a difference between people who lie in their bed dreaming of all they could do
0:00:55 > 0:01:00and the people who get up and do the work so they can live that dream.
0:01:01 > 0:01:06'Thousands applied. 12 were chosen.'
0:01:06 > 0:01:11I got eight A-stars, two As. No-one intimidates me because I know I am better than them.
0:01:11 > 0:01:13I am cocky, but that's a good thing.
0:01:13 > 0:01:17I'm not a sweet-talker. What you see is what you get.
0:01:17 > 0:01:22I'm a risky person. You like it or you don't. I'm like Marmite.
0:01:22 > 0:01:26I want to be rich. Money doesn't buy happiness, but neither does poverty.
0:01:26 > 0:01:31'They'll battle it out for a prize worth £25,000,
0:01:31 > 0:01:34'to kick-start a career in business.'
0:01:34 > 0:01:36I always aim high.
0:01:36 > 0:01:41I'm not focused on making friends. I'm focused on getting to my goals.
0:01:41 > 0:01:47'But to succeed, they'll have to impress the boss, Lord Sugar.'
0:01:47 > 0:01:53You're young. Don't pretend that you know it all, because it will be embarrassing.
0:01:53 > 0:01:57'An East End boy-done-good, he left school at 16.
0:01:59 > 0:02:05'Over 40 years on, he's still at the top of his game, with a vast business empire.'
0:02:05 > 0:02:08I have some amazing news!
0:02:08 > 0:02:09Go, go, go!
0:02:09 > 0:02:11'He'll put these teenage tycoons
0:02:11 > 0:02:14'through a rigorous selection process.'
0:02:14 > 0:02:16This is NOT a talent show.
0:02:16 > 0:02:19Can I speak, please? It's impossible to go to a market.
0:02:19 > 0:02:22Please, please listen to me. Sh.
0:02:22 > 0:02:26The decision to pitch... was disastrous.
0:02:26 > 0:02:29'12 candidates.'
0:02:29 > 0:02:36Someone came back to me and said you couldn't sell flowers on Mother's Day!
0:02:36 > 0:02:39- Stop trying to shift the blame! - Listen!
0:02:39 > 0:02:41Closed. Closed.
0:02:41 > 0:02:45'Eight weeks. One winner.'
0:02:45 > 0:02:47You're fired. You're fired.
0:02:47 > 0:02:49With regret, you're fired.
0:03:03 > 0:03:04'9am.
0:03:04 > 0:03:07'The boardroom.'
0:03:28 > 0:03:31Could you send the candidates in, please?
0:03:31 > 0:03:33'Yes, Lord Sugar.'
0:03:33 > 0:03:37You can go through to the boardroom now.
0:03:53 > 0:03:56Good morning, ladies and gentlemen.
0:03:56 > 0:03:58Welcome to my boardroom.
0:03:58 > 0:04:02You know, lots of people ask me
0:04:02 > 0:04:05why am I still interested in business?
0:04:05 > 0:04:09Well, two things, really. One is, I love a deal.
0:04:09 > 0:04:12That'll never, ever go away.
0:04:12 > 0:04:15I love it when the deal goes together.
0:04:15 > 0:04:20The other thing, in more recent times, is that I love YOU lot.
0:04:20 > 0:04:23I love to encourage young people like you.
0:04:23 > 0:04:27I love to see and give opportunities to people of your age
0:04:27 > 0:04:32to see whether you've got that entrepreneurial spirit,
0:04:32 > 0:04:37that spark of genius to get into business or do a bit of business.
0:04:37 > 0:04:42Let me make it quite clear, I don't care what background you come from.
0:04:42 > 0:04:49Upper class, middle class. The only class I'm interested in is finding someone who's first class.
0:04:49 > 0:04:53You're young. Don't pretend that you know it all.
0:04:53 > 0:04:57Because, believe me, it will be embarrassing.
0:04:57 > 0:05:02As embarrassing, for example, if Nick and I put a cap on and started to rap.
0:05:02 > 0:05:06- LAUGHTER - That's how embarrassing it will be.
0:05:06 > 0:05:08I've got all your CVs here.
0:05:08 > 0:05:11- James?- Yes, Lord Sugar.
0:05:11 > 0:05:15- Joint first economics in Northern Ireland?- Yeah.
0:05:15 > 0:05:16Very interesting.
0:05:16 > 0:05:20- Bit of an economist?- Yeah. I like to think so, anyway.- Good.
0:05:20 > 0:05:23- Gbemi, you're into design?- Yeah.
0:05:23 > 0:05:26I make and design clothes for customers, family, friends.
0:05:26 > 0:05:29- I run a little business.- Good.
0:05:29 > 0:05:32Zara, you run your own production company, into film?
0:05:32 > 0:05:37Into them. Love them. Plan to take it as far as it can go.
0:05:37 > 0:05:42Ben, one of your idols is Richard Branson, is that right?
0:05:42 > 0:05:44It is, Lord Sugar. It did say in brackets...
0:05:44 > 0:05:47- Here you are in MY boardroom... - LAUGHTER
0:05:47 > 0:05:51It did say in brackets, excluding Lord Sugar!
0:05:51 > 0:05:55OK. I just thought I'd mention it, if you have any other idols.
0:05:55 > 0:05:59I've got a little problem, here. There's two Harrys, I believe?
0:05:59 > 0:06:03- Harry Maxwell. - That's me, Lord Sugar.
0:06:03 > 0:06:06- And Harry Hitchens.- That's me.
0:06:06 > 0:06:12So the first thing we have to sort out is what we're going to call you.
0:06:12 > 0:06:14Harry M? Harry H? What do you fancy?
0:06:14 > 0:06:17- Harry H, final answer. - You're Harry H.
0:06:17 > 0:06:19And Harry M. OK, that's it.
0:06:19 > 0:06:22Harry H and Harry M. Good.
0:06:22 > 0:06:26We're going to get down to the first task, what the first task is about.
0:06:26 > 0:06:31I want you to come up with a range of your own frozen treats.
0:06:31 > 0:06:35That can be things like ice creams or sorbets.
0:06:35 > 0:06:39I've laid on a factory where you can develop the thing
0:06:39 > 0:06:41and get all the flavours sorted out.
0:06:41 > 0:06:45It's over to you where you're going to sell.
0:06:45 > 0:06:47And it's very simple.
0:06:47 > 0:06:51The objective is profit.
0:06:51 > 0:06:54Not selling stuff, like a fire sale, and panicking.
0:06:54 > 0:06:59It's about how much the stuff cost you, how much you're selling it for,
0:06:59 > 0:07:01the margin and making the profit.
0:07:01 > 0:07:05That will show me whether you've got your heads screwed on right.
0:07:05 > 0:07:08I'm going to start it off, to keep it simple,
0:07:08 > 0:07:11with girls versus boys.
0:07:11 > 0:07:17The team that comes into this boardroom with the biggest profit wins.
0:07:17 > 0:07:21In the losing team, one of you will be fired.
0:07:21 > 0:07:24So, everything clear?
0:07:24 > 0:07:26- ALL: Yes, Lord Sugar. - Good.
0:07:26 > 0:07:28Good luck. Off you go.
0:07:30 > 0:07:34'Ice cream, a market worth a cool one billion.
0:07:34 > 0:07:37'To scoop up some of that,
0:07:37 > 0:07:40'they'll have to think up something special, cost it,
0:07:40 > 0:07:45'choose a site to sell it and turn a profit.'
0:07:45 > 0:07:48- I'm Haya. Lizzie. What's your name? - I'm Hayley.
0:07:48 > 0:07:52'Before that, a chance to find out who's who.'
0:07:52 > 0:07:56I'm James. I'm Mahamed. Hi, I'm James.
0:07:56 > 0:07:58< Done any business stuff?
0:07:58 > 0:08:02I sell satellites online. I do satellite installations.
0:08:02 > 0:08:04I'm proud of what I've achieved. >
0:08:04 > 0:08:06Makes money, that what's it about.
0:08:06 > 0:08:10Whereabouts are you from? Birmingham. Oh, yeah. And you?
0:08:10 > 0:08:13Northamptonshire, but I go to school in Rugby.
0:08:13 > 0:08:17No guesses where you come from. With this accent? Liverpool!
0:08:17 > 0:08:21'If people want to bad mouth me, they can do that.
0:08:21 > 0:08:23'I am driven by success.'
0:08:23 > 0:08:27I'm a money-orientated person. I want to be recognised world-wide
0:08:27 > 0:08:31for my business ability and I'm here to showcase what I know I can do.
0:08:31 > 0:08:34What sort of skills have you got?
0:08:34 > 0:08:39I'm going to be quite a good leader, I'm charismatic, energetic.
0:08:39 > 0:08:45I'm a ball of enthusiasm ready to explode! Someone's good at English!
0:08:45 > 0:08:48'St John's Wood.'
0:08:48 > 0:08:50Wow! It's huge!
0:08:50 > 0:08:53A London mansion.
0:08:53 > 0:09:00'Their home for the next eight weeks, a luxury townhouse.'
0:09:01 > 0:09:02- Wow! - Oh, wow!
0:09:02 > 0:09:06- Wow! - Oh, my God!
0:09:06 > 0:09:08Ooh, wow!
0:09:09 > 0:09:12'For some, a world away from where they grew up.'
0:09:12 > 0:09:16'I'm from Peckham. This is very different to Peckham.'
0:09:16 > 0:09:20The area, for starters, is nice and posh and quiet.
0:09:20 > 0:09:21This is so cool!
0:09:21 > 0:09:23The house is amazing. It's massive.
0:09:23 > 0:09:28Is that a walk-in cupboard? That IS a walk-in cupboard! Sick!
0:09:28 > 0:09:31Wow. This is nice.
0:09:31 > 0:09:35You've got art, crazy sculptures, chandeliers.
0:09:36 > 0:09:39It's this massive explosion of cool.
0:09:42 > 0:09:44This is the life.
0:09:44 > 0:09:49I'll be able to afford this in the future. I'll live like this.
0:09:49 > 0:09:51This is what I want to live like.
0:09:51 > 0:09:53'But there's work to do.
0:09:53 > 0:09:57'12 teenagers must turn themselves into two teams.'
0:09:57 > 0:10:00HAYA: So, team name.
0:10:00 > 0:10:03It's got to be something snappy, like...
0:10:03 > 0:10:05Ambition? < It's a bit cliched.
0:10:05 > 0:10:09What about Team Future, people looking to the future?
0:10:09 > 0:10:12We are the future of the UK economy. >
0:10:12 > 0:10:14LEWIS: I think it's a bit cheesy.
0:10:14 > 0:10:19I was thinking of Atomic. It sounds, like, powerful, fierce.
0:10:19 > 0:10:25It's mysterious. "Atomic, what's going on?" You think of speed.
0:10:25 > 0:10:30I wouldn't want to buy food from a company called Atomic, Atomic bombs!
0:10:30 > 0:10:33- That's a very good point. - That is our first task. >
0:10:33 > 0:10:37Atomic is dangerous, out-going, in your face.
0:10:37 > 0:10:39LEWIS: Hands up for Atomic?
0:10:40 > 0:10:42- Are you happy, Mahamed? - Yes.
0:10:42 > 0:10:44OK, I'm happy.
0:10:44 > 0:10:48It's not one word, but I like Sixth Sense.
0:10:49 > 0:10:52I think Sixth Sense is a bit odd.
0:10:52 > 0:10:55GBEMI: What about Core?
0:10:55 > 0:10:57C-O-R-E.
0:10:57 > 0:11:01You know how the planet, the Earth or the Sun has the core.
0:11:01 > 0:11:04For you to have the Sun, you need a core.
0:11:04 > 0:11:09Something like Kinetic - active, moving, winning.
0:11:09 > 0:11:12ZARA: This whole idea of moving forward,
0:11:12 > 0:11:14it's something quite imminent.
0:11:14 > 0:11:20It's fresh and it's bright. It's different from anyone else.
0:11:20 > 0:11:22< Kinetic rolls off the tongue.
0:11:22 > 0:11:23Kinetic, then.
0:11:23 > 0:11:26Will anyone put themselves forward?
0:11:26 > 0:11:28'Next, each team must pick a leader.'
0:11:28 > 0:11:31Does anyone have, like, a market stall?
0:11:31 > 0:11:34I've sold hair products. >
0:11:34 > 0:11:39- I've sold fish and chips.- Would you be confident leading the group?
0:11:39 > 0:11:44I'm not too sure. I used to sell hair products and beauty products.
0:11:44 > 0:11:46Persuade women to get Botox!
0:11:46 > 0:11:49Who's got the most face-to-face sales experience?
0:11:49 > 0:11:50It's a lot different.
0:11:50 > 0:11:54The face-to-face selling, I'd be fine with.
0:11:54 > 0:11:58I don't think I'm strong enough to lead youse with this specific task.
0:11:58 > 0:12:01- It's, erm... - OK.
0:12:01 > 0:12:05I'll put myself forward. I'm confident enough to lead all of you.
0:12:05 > 0:12:10I have the confidence to be led by Harry.
0:12:10 > 0:12:14I really enjoy cooking, and I think that,
0:12:14 > 0:12:19perhaps for this one, if I sort of went in the actual making...
0:12:19 > 0:12:21Could you lead in the kitchen? >
0:12:21 > 0:12:26If you know the product well, would you be happy to be project manager?
0:12:26 > 0:12:32Um, I would be happy. Would anyone else want to take it first?
0:12:33 > 0:12:37What's specific about this task is the food.
0:12:37 > 0:12:40- Which is where you... - I'll be project manager.
0:12:40 > 0:12:42Is everyone fine with that?
0:12:42 > 0:12:48- We declare Hayley our project manager. - Thank you very much.
0:12:48 > 0:12:53I can be a little bossy. People may find this patronising.
0:12:53 > 0:12:57'However, I believe that this is how things get done,
0:12:57 > 0:13:00'how a team gets organised.'
0:13:00 > 0:13:02And in the end, they win.
0:13:02 > 0:13:08'The final job of the day - come up with a range of flavoured ices
0:13:08 > 0:13:10'that will sell tomorrow.'
0:13:10 > 0:13:16We should go classic or classic with a twist. We could have chocolate.
0:13:16 > 0:13:19Maybe mix chocolate with something healthy.
0:13:19 > 0:13:22Banana. Banana. Chocolate and banana.
0:13:22 > 0:13:26- Chocolate and banana.- We could mix strawberry and marshmallow.
0:13:26 > 0:13:29< The fruit and the sweet. Let's do that. >
0:13:29 > 0:13:31Vanilla and a fruit... >
0:13:31 > 0:13:35- Mango's one of the cheapest citrus fruits.- Mango.
0:13:35 > 0:13:39- Would people want mango ice cream? - Yeah.- Is it nice?
0:13:39 > 0:13:42We've ended on strawberry, chocolate and vanilla.
0:13:42 > 0:13:45Ice cream, one is strawberry and marshmallow,
0:13:45 > 0:13:49one is chocolate and banana, and mango and vanilla.
0:13:49 > 0:13:53'For the girls, traditional flavours with a fruity twist.
0:13:56 > 0:14:00'For the boys, ideas are yet to gel.'
0:14:01 > 0:14:04yogurtst that we do two frozen yoghurts.
0:14:04 > 0:14:07I would like to do ice cream with two flavours
0:14:07 > 0:14:11- yogurt single flavour as frozen yoghurt. - I completely disagree.
0:14:11 > 0:14:15- That is the most popular one.- Yeah. It's got to be plain.
0:14:15 > 0:14:18That won't appeal to people. Vanilla ice cream! >
0:14:18 > 0:14:20We want something different! >
0:14:20 > 0:14:23Watermelon sounds exciting.
0:14:23 > 0:14:27I've never heard of anyone buying watermelon ice cream. Exactly!
0:14:27 > 0:14:30MAHAMED: Can I just...?
0:14:30 > 0:14:32I'm talking!
0:14:32 > 0:14:37But want to add the point, though. I think it is important.
0:14:37 > 0:14:41Watermelon, no-one's going to buy, but honey's sweet on the tongue.
0:14:41 > 0:14:44We're not trying to innovate. We're trying to sell.
0:14:44 > 0:14:47Honey is sweet on the tongue and very cheap.
0:14:47 > 0:14:49I have honey on my toast not my ice cream.
0:14:49 > 0:14:53- What about cookie? It's cheap. - People know cookie dough.
0:14:53 > 0:14:55Yeah, cookie's a favourite.
0:14:55 > 0:14:58- Who's up for cookie? - LEWIS: Me, definitely. It's fun.
0:14:58 > 0:15:03So we have a vanilla, cookie and marshmallow, apple and watermelon.
0:15:03 > 0:15:08- Everyone happy?- I'm not totally happy with vanilla.- Well...
0:15:08 > 0:15:12KARREN: 'Harry H has a tough job bringing everybody together.'
0:15:12 > 0:15:16James's catchphrase is already, "I completely disagree",
0:15:16 > 0:15:19so it's not going to be easy.
0:15:32 > 0:15:36'8am. Today, each team must make their ice cream
0:15:36 > 0:15:39'and think up a brand to help sell it.
0:15:41 > 0:15:46'First stop, for half the boys, an ice cream parlour in Fulham.
0:15:48 > 0:15:54'Ben, Harry M and Lewis get a flavour of what makes ice cream sell.'
0:15:54 > 0:16:00- It's fresh fruit from local produce. - Oh, my God! Can I have another one?
0:16:00 > 0:16:02'And then get down to making it.'
0:16:03 > 0:16:05Oh, my God!
0:16:09 > 0:16:14'North London. For the rest of the boys - project manager Harry H,
0:16:14 > 0:16:17'James and Mahamed - a design studio.
0:16:17 > 0:16:21'The job, develop a brand identity.'
0:16:21 > 0:16:24I've got an idea. Something on the theme of pirates.
0:16:24 > 0:16:29We have sea cookies and ma-aarr-shmallows. Like "aarr!"
0:16:29 > 0:16:34Like pirates. I think we have to go for something more out there.
0:16:34 > 0:16:37- MAHAMED: That's a good idea. - Pirate names?
0:16:37 > 0:16:42What about Shiverrr Me Timbers? Shiver - ice. Shiverrr Me timbers?
0:16:42 > 0:16:44Shiverrr Me Timbers.
0:16:44 > 0:16:48- It's engaging. It's funny. It's different.- I like the idea.
0:16:48 > 0:16:51'Warming to their chilly pirate theme,
0:16:51 > 0:16:54'the boys get to grips with branding their kiosk...'
0:16:54 > 0:16:58- Shall we take the boat down? - Take the boat right down.
0:16:58 > 0:17:01'..while budding economist James directs.'
0:17:01 > 0:17:05That leaves us room for much bigger portholes with pricing and names.
0:17:05 > 0:17:10'Coming up with a twist on the team's mobile ice-box,
0:17:10 > 0:17:12'16-year-old Mahamed.'
0:17:12 > 0:17:15It could be a treasure chest, maybe.
0:17:15 > 0:17:17That's a really good idea.
0:17:17 > 0:17:21We could say, "We got the treasure all the way from the Caribbean.
0:17:21 > 0:17:23"We've got the goodies inside.
0:17:23 > 0:17:26"We're gonna sell it to you for a good price."
0:17:29 > 0:17:31'En route to their design meeting,
0:17:31 > 0:17:35'armed with the team's healthy, fruity flavours idea,
0:17:35 > 0:17:37'the girls brainstorm brand names.'
0:17:37 > 0:17:41I, as in I Scream! Children don't go, "It's ice cream."
0:17:41 > 0:17:43Children go, "ICE CREAM!"
0:17:45 > 0:17:49Hayley, we've got some ideas for the theme name.
0:17:49 > 0:17:51Right, yeah.
0:17:51 > 0:17:55Treat And Trim, the slogan being,
0:17:55 > 0:17:57"Treat the lips. Trim the hips."
0:17:57 > 0:18:01- Ah! That's good! - I quite like that.
0:18:01 > 0:18:05The other idea that we've got is I-Scream.
0:18:05 > 0:18:07I-Scream.
0:18:07 > 0:18:10Because when children say ice cream...
0:18:10 > 0:18:14- I think I-Scream is definitely no. - I-Scream, no. That's wrong.
0:18:16 > 0:18:21'Back in the boys' ice cream factory, time for A-level maths.
0:18:21 > 0:18:24'Take one litre of ice cream, cost it,
0:18:24 > 0:18:27'divide by number of scoops,
0:18:27 > 0:18:30'multiply by sales, then add profit.
0:18:30 > 0:18:33'With the answer, Harry M.'
0:18:33 > 0:18:38To produce 42 litres, selling ten scoops per hour,
0:18:38 > 0:18:40that would work out at around £90.
0:18:40 > 0:18:44We need to know what the profit would be then.
0:18:44 > 0:18:48If we sell each scoop for, like, £1, that's taking £420,
0:18:48 > 0:18:50and we're only spending 90.
0:18:50 > 0:18:56So that's a profit of £330, if I've done my maths right so far.
0:18:56 > 0:19:00- That's really good. - We could go for 15 an hour.
0:19:00 > 0:19:03That would be 135 quid.
0:19:03 > 0:19:05Let's do that.
0:19:05 > 0:19:09- You don't think that's too much? - We'll just really push it.
0:19:09 > 0:19:14'Convinced they can sell it, project manager Harry H commits the team
0:19:14 > 0:19:17yogurting 60 litres of ice cream and frozen yoghurt.'
0:19:17 > 0:19:22That's 180 quid profit we could make on vanilla alone! That's massive!
0:19:22 > 0:19:25We are gonna really make some money.
0:19:25 > 0:19:27Add all those up together...
0:19:27 > 0:19:31'In the girls' factory, struggling to make their figures add up,
0:19:31 > 0:19:36'Lizzie, Hannah and project manager, Hayley.'
0:19:36 > 0:19:40No. 33.3, cos the two will round up to a three.
0:19:40 > 0:19:45- Where are we getting the 33p from? - Cos this equals to 1,000 grams.
0:19:45 > 0:19:49- 1,000 grams equal 1,000 litres. - Millilitres.
0:19:49 > 0:19:54This is why I said I was better with design! I'm not very good at this.
0:19:54 > 0:19:58- Three fours are 28. - No. Three fours are 12.
0:19:58 > 0:20:02NICK: 'The dreadful surprise is that the team here'
0:20:02 > 0:20:06can't add up, subtract,
0:20:06 > 0:20:08divide or multiply.
0:20:08 > 0:20:13'They cannot get their heads around how much it costs to make a litre of ice cream.'
0:20:13 > 0:20:18'The girls come up with another way to work out how much to make.'
0:20:18 > 0:20:23"In the time available, the factory can produce a maximum of 80 litres."
0:20:23 > 0:20:27I'm going to say we produce as much as we possibly can.
0:20:27 > 0:20:31So you're going on the capacity of the factory?
0:20:31 > 0:20:33How many scoops is that? >
0:20:33 > 0:20:36- 800 scoops. - Thank you.
0:20:36 > 0:20:39'The amount fixed, they order the ingredients.'
0:20:39 > 0:20:42Four kilogrammes...
0:20:42 > 0:20:46'Next stop, Shepherd's Bush Market.
0:20:46 > 0:20:49'Haggling for mangoes, strawberries and bananas...'
0:20:49 > 0:20:52How much is a bowl of bananas?
0:20:52 > 0:20:54'..16-year-old Haya.'
0:20:54 > 0:20:58OK, I'll buy all of those for £1.25. Is that a deal?
0:20:58 > 0:21:02No. You need to give me £3.
0:21:02 > 0:21:04We'll pay £2 for them.
0:21:04 > 0:21:09- You need to pay me £3. - 2.25, final offer.- No.
0:21:09 > 0:21:13- 2.50?- OK, 2.50. - Good man.
0:21:13 > 0:21:16We only got 50p off. It was a good offer.
0:21:16 > 0:21:19I did say £2 then you guys jumped to 2.50.
0:21:23 > 0:21:25'4pm.'
0:21:25 > 0:21:2726 litres of that.
0:21:27 > 0:21:29Harry! The thing's open! >
0:21:29 > 0:21:31Oh, no!
0:21:33 > 0:21:36LEWIS: I wonder if it tastes nice.
0:21:38 > 0:21:40Oh, my God!
0:21:40 > 0:21:43I went to empty it and lift it up.
0:21:43 > 0:21:46- That's not a big enough bucket! - We need a mop.
0:21:46 > 0:21:50'Finally, something that looks like ice cream.'
0:21:50 > 0:21:52Can you get marshmallows in the mix?
0:21:52 > 0:21:56yogurtfrozen fruit yoghurt.'
0:21:57 > 0:22:01yogurt 'Apple and watermelon frozen yoghurt.'
0:22:01 > 0:22:04You either really like or really don't like the sound of.
0:22:04 > 0:22:07That might be harder to sell than they think.
0:22:07 > 0:22:11yogurt the problem you've got with the yoghurt! >
0:22:11 > 0:22:13It's, like, solid! >
0:22:20 > 0:22:24'At the girls' factory, ice cream production is smooth.
0:22:24 > 0:22:28'Chopped up, the delivered fruit has fallen short.'
0:22:28 > 0:22:32- We haven't got enough fruit. - Not enough fruit?
0:22:32 > 0:22:36We asked for 3 kilogrammes of mango. You gave us 1.4.
0:22:36 > 0:22:39For banana, we asked for 3.2. You gave us 2.7.
0:22:39 > 0:22:43Guys, you really need to go and get some more fruit.
0:22:43 > 0:22:47Did you consider the weight of the skin and peelings?
0:22:47 > 0:22:53Even with the skin, you're under. Gbemi, stop trying to shift the blame!
0:22:53 > 0:22:56- What would you like us to do? - Get some more fruit.
0:22:56 > 0:22:59No. We can't get any more fruit.
0:22:59 > 0:23:04We have paid for the base mix. We now need the fruit.
0:23:04 > 0:23:07You know, we did give you the correct amounts.
0:23:07 > 0:23:09We're on the way to a meeting.
0:23:09 > 0:23:14- It is impossible for us to go to a...- But...- Can I speak, please?
0:23:14 > 0:23:17It's impossible for us to go to a market.
0:23:17 > 0:23:20Can you please let me speak?
0:23:20 > 0:23:22We are late and you are in a rush.
0:23:22 > 0:23:26If you're really persistent on getting more fruit,
0:23:26 > 0:23:29maybe two of you can leave the kitchen and buy fruit.
0:23:29 > 0:23:34- But we cannot go and get fruit. - Please, please listen to me. Sh.
0:23:34 > 0:23:37- GBEMI CONTINUES TO TALK - All I can hear...
0:23:37 > 0:23:42I am not being able to speak. All I can hear is your voice.
0:23:42 > 0:23:46- We've got to get on with it. - A banana skin is quite heavy.
0:23:46 > 0:23:51'With no more fruit, 30 litres of ice cream mix - dumped.
0:23:51 > 0:23:53'Money down the drain.
0:23:53 > 0:23:57'Potential profit lost, leaving just 50 litres to sell.'
0:23:57 > 0:23:59I am extremely disappointed
0:23:59 > 0:24:04that we've only produced three-fifths of the amount
0:24:04 > 0:24:07we were supposed to produce, which is unacceptable.
0:24:09 > 0:24:14'Stock boxed-up and finally in the freezer, the day is done.
0:24:14 > 0:24:17'Tomorrow, the push for sales.
0:24:25 > 0:24:28'8am - a sunny Sunday.
0:24:28 > 0:24:32'The market for ice cream should be at its peak.
0:24:37 > 0:24:42'Southend-on-Sea - jewel of the Essex coast.
0:24:42 > 0:24:48'The boys are out to capture families with their pirate themed pitch, Shiverrr Me Timbers.'
0:24:48 > 0:24:51- This is our kiosk? - This is it. Shiverrr Me Timbers.
0:24:51 > 0:24:53That's the treasure chest.
0:24:55 > 0:25:01Why are there three Rs whenever there's an R?
0:25:01 > 0:25:04It's Shiverrr Me Timbers, like "Arrr".
0:25:04 > 0:25:07Doesn't it look like we've spelt it wrong.
0:25:07 > 0:25:09'First job, decide what to charge.'
0:25:09 > 0:25:13JAMES: There is another ice cream place. We have to compete.
0:25:13 > 0:25:16Yeah, I know. We're charging £1.50 for one scoop.
0:25:16 > 0:25:21I think that £1 a scoop is something we can really shout about.
0:25:21 > 0:25:27I know that you want 1.50 but I really do believe that £1 a scoop gives you something to shout about.
0:25:27 > 0:25:30We've agreed on it and we're happy.
0:25:30 > 0:25:33Ice cream! Ice cream!
0:25:33 > 0:25:36£1.50 a scoop! Are you interested in ice cream?
0:25:36 > 0:25:41The boys have decided to charge £1.50 for one scoop and £2 for two.
0:25:41 > 0:25:45I think that's far too low. The market average is much higher,
0:25:45 > 0:25:47and it's a sunny day at the seaside.
0:25:47 > 0:25:51- Two scoops in there. - I'll have two scoops.
0:25:51 > 0:25:55- Five of them?- Yeah. There's five people. We all want one.
0:25:55 > 0:25:57Two scoops in there.
0:25:57 > 0:26:02- That's £10, please. - That's cheap, innit?
0:26:02 > 0:26:06Two scoops of ice cream for £2. We're the cheapest on the strip!
0:26:08 > 0:26:12'60 miles inland, Chessington World of Adventures.
0:26:14 > 0:26:18'Pushing the fruit in their Treat N Trim brand,
0:26:18 > 0:26:21- 'the girls target kids.' - Banana and chocolate.
0:26:21 > 0:26:25Would you like a treat? Come on, guys. Healthy treats.
0:26:25 > 0:26:30'To make up for yesterday's dumped stock, it's premium prices.'
0:26:30 > 0:26:34OK, that is, er... £3.20.
0:26:34 > 0:26:37That's going to be 4.70, madam.
0:26:37 > 0:26:40We did set a reasonably high price.
0:26:40 > 0:26:43The ice creams here are a lot cheaper.
0:26:43 > 0:26:47However, we did this to compensate for the mix we'd lost.
0:26:48 > 0:26:50£3, please.
0:26:50 > 0:26:54'Parents must dig deep to pay for the girls' hidden extras.'
0:26:54 > 0:26:57NICK: 'Zara has latched on to a good technique.'
0:26:57 > 0:26:59That is up-selling.
0:26:59 > 0:27:03The scoop goes in and the topping goes on top
0:27:03 > 0:27:07'before the customer is asked whether he or she wants it.'
0:27:07 > 0:27:09Try a little bit of that.
0:27:11 > 0:27:13Yeah? Two?
0:27:15 > 0:27:17Strawberry sauce. Awesome!
0:27:20 > 0:27:22Get some sprinkles on there.
0:27:22 > 0:27:24And THAT is just for you!
0:27:24 > 0:27:29Do you want to bring your mum over so I can get paid?
0:27:29 > 0:27:32I'm sorry. You need to pay. >
0:27:33 > 0:27:37- How much is it?- It's £3.80, madam. - What?- £3.80.
0:27:37 > 0:27:39She wanted some sauce and sprinkles.
0:27:39 > 0:27:44- £3.80?- It's £3 for the double scoop, 20p for the cone
0:27:44 > 0:27:46and 30p for each topping.
0:27:46 > 0:27:50- You have to pay extra for cone? - You do. Yeah.
0:27:50 > 0:27:53- OK.- I'll go and get you your change.
0:27:55 > 0:27:58I can't believe you have to pay for a cone!
0:27:58 > 0:28:03You don't pay for a cone if you're selling ice cream! Nonsense!
0:28:05 > 0:28:07'Southend promenade.'
0:28:07 > 0:28:10Ahoy there, mateys. Would you like to try our frozen goods?
0:28:10 > 0:28:14yogurts We've got ice cream, frozen yoghurts...
0:28:14 > 0:28:18yogurt press gang passers-by with apple and watermelon frozen yoghurt,
0:28:18 > 0:28:20'pushy pirate James.'
0:28:20 > 0:28:25A-hoy, there! We've got ice cream. We've got frozen yogurt.
0:28:25 > 0:28:28yogurtot frozen yoghurt, the healthy option.
0:28:28 > 0:28:30Don't be too violent with that!
0:28:30 > 0:28:34I'm Captain Vanilla. Would you like to try our frozen goods?
0:28:34 > 0:28:37- No, thank you. - Are you sure? OK, thank you.
0:28:38 > 0:28:43- How are we doing, Ben? - We got 21 in the first hour.
0:28:43 > 0:28:47That's not enough. Look at how much we've got left to shift.
0:28:47 > 0:28:50'With sales at the kiosk below target,
0:28:50 > 0:28:55'Mahamed, Lewis and Harry M wheel out the casket of frozen treasure.'
0:28:55 > 0:29:00We've got a healthy option, if you want. Watermelon and apple.
0:29:00 > 0:29:05- Do you want to try some of our lovely ice cream?- No, thank you.
0:29:05 > 0:29:09- Cookie and marshmallow. Do you want any sprinkles?- Oh, yes.
0:29:09 > 0:29:13- They're 50p extra.- Oh, no. - LAUGHTER
0:29:13 > 0:29:16Thanks very much. Another sale for Harry!
0:29:16 > 0:29:19That's £3, please. Thank you very much.
0:29:19 > 0:29:22- Do you want to buy some ice cream? - I've just had some.- Oh, OK.
0:29:24 > 0:29:27Do you want to buy some lovely ice cream?
0:29:27 > 0:29:30< Mahamed, come here, mate.
0:29:30 > 0:29:33You need to stop going in front of people.
0:29:33 > 0:29:35Pushing, please.
0:29:36 > 0:29:39Hi, do you want to buy some ice cream?
0:29:46 > 0:29:49'In the theme park, Haya works the lunch-time crowd.'
0:29:49 > 0:29:54Strawberry and marshmallow, chocolate and banana, mango and vanilla. Have a look.
0:29:54 > 0:29:59I'd appreciate it if you'd buy something. This banana's boiling!
0:29:59 > 0:30:03'Next, a call to the mobile team with the new strategy.'
0:30:03 > 0:30:07- Hi, Haya. - Did you go to the shows?
0:30:07 > 0:30:10The animal shows. Did you go to the animal shows?
0:30:10 > 0:30:15It would be a good idea, as people are waiting, they'll have an ice cream.
0:30:15 > 0:30:19- The show would be a good idea. - Well, listen to this.
0:30:19 > 0:30:27- At 2.30, we've got the penguin presentation.- They need to be there.
0:30:30 > 0:30:32'At the show,
0:30:32 > 0:30:35'a captive audience.'
0:30:35 > 0:30:39yogurtou like some ice cream or frozen yoghurt?
0:30:41 > 0:30:44- Chocolate and banana. - £4.28, please.
0:30:44 > 0:30:46That's £9.08p.
0:30:46 > 0:30:49HANNAH: The chocolate and banana and strawberry and marshmallow
0:30:49 > 0:30:54are flying out of the freezer, basically.
0:30:54 > 0:30:57Banana and chocolate or strawberry and marshmallow?
0:30:57 > 0:31:01- Nice big round of applause. - APPLAUSE
0:31:01 > 0:31:06'At the beach, with sales going cold for Shiverrr Me Timbers...'
0:31:06 > 0:31:11- I'm Captain Vanilla. Would you like some of our frozen goods?- No.
0:31:11 > 0:31:15'..from project manager Harry H, a new tactic.'
0:31:15 > 0:31:19I'm going to go down onto the beach and do deliveries.
0:31:19 > 0:31:21That's a really good idea.
0:31:21 > 0:31:23You all right, guys?
0:31:23 > 0:31:27I'm up here from the kiosk. I'm delivering today.
0:31:27 > 0:31:30Do you want some ice cream?
0:31:30 > 0:31:34You want some vanilla? How many scoops? Just one scoop.
0:31:35 > 0:31:37Two scoops of vanilla.
0:31:39 > 0:31:41Two scoops with chocolate sauce.
0:31:44 > 0:31:48That'll be three quid, two ice creams. I'll bring them over.
0:31:48 > 0:31:51One scoop cookie and marshmallow, one scoop vanilla.
0:31:51 > 0:31:54Guys, wondering if you're interested in ice cream.
0:31:54 > 0:31:57Vanilla, chocolate and marshmallow
0:31:57 > 0:32:02yogurtle and watermelon frozen yoghurt.
0:32:02 > 0:32:04It's the best decision all day.
0:32:04 > 0:32:06We're doing so much there.
0:32:06 > 0:32:10People are even buying ice creams for their dogs.
0:32:12 > 0:32:15'One hour to go.
0:32:15 > 0:32:20'With their kiosk almost sold out, the return of the girls' mobile team
0:32:20 > 0:32:22'brings celebrations to a halt.'
0:32:22 > 0:32:26- Yeah, we've got another one. - Another one?
0:32:26 > 0:32:28Another three.
0:32:28 > 0:32:31This is the ice cream that the other team haven't sold.
0:32:31 > 0:32:34- Was it in the mobile unit? - It was in the mobile unit.
0:32:34 > 0:32:36Let's focus on selling it.
0:32:36 > 0:32:41- How many tubs have we got left? - It'll be about two in total.
0:32:41 > 0:32:45- How many litres in a tub? Five? - Yeah.- So that's ten litres.
0:32:45 > 0:32:47- That's 100 scoops.- Woah!
0:32:47 > 0:32:53- Why don't we start making up tubs? - And giving them to people.- Yeah.
0:32:53 > 0:32:56Some of these aren't chocolated.
0:32:56 > 0:32:58ALL SHOUT AT ONCE
0:32:58 > 0:33:01Sauce! Sprinkles! Hand-made...!
0:33:01 > 0:33:05'As visitors melt away, prices are slashed.'
0:33:05 > 0:33:08I'm literally giving these away. 20 pence.
0:33:08 > 0:33:12For a pot of hand-made, fresh fruit, sprinkles.
0:33:12 > 0:33:14Three for £1.
0:33:17 > 0:33:20Hello. Do you want these for £1?
0:33:20 > 0:33:22Hello. Do you want these for £1?
0:33:22 > 0:33:26All stock is now 50p a scoop at Shiverrr Me Timbers!
0:33:26 > 0:33:32'The pirates' prices hit rock bottom as they try to trawl up sales for their least popular treat.'
0:33:32 > 0:33:36Apple and watermelon is all we have left. It's the best.
0:33:36 > 0:33:4050p a scoop! Up here! 50p a scoop!
0:33:40 > 0:33:4350p a scoop! Everyone come up! 50p a scoop!
0:33:43 > 0:33:47Let's see if we can sell out! 50p a scoop!
0:33:47 > 0:33:51- How many pots would you like? - 20p each.- Take the lot! Six!
0:33:51 > 0:33:54£1.20. I couldn't eat six!
0:33:54 > 0:33:56Six for £2!
0:33:56 > 0:34:00'The end of trading.'
0:34:00 > 0:34:04Shall we go back? I am exhausted.
0:34:10 > 0:34:13'Tomorrow - the boardroom.'
0:35:06 > 0:35:09- Good morning. - ALL: Good morning, Lord Sugar.
0:35:09 > 0:35:12An eventful few days.
0:35:12 > 0:35:18Let me recap on the simplicity of this business task.
0:35:18 > 0:35:22It's all about, what's the product? Is it gonna sell?
0:35:22 > 0:35:28What price is it gonna sell for and, most importantly, what does it cost?
0:35:28 > 0:35:31So, every time you sell one, I'm hoping,
0:35:31 > 0:35:34you were thinking, "Kerching!"
0:35:34 > 0:35:38Not, "I just sold an ice cream for £3."
0:35:38 > 0:35:41"I just earned £1.50."
0:35:41 > 0:35:44Let's start off with the boys' team.
0:35:44 > 0:35:48Harry H, you were team leader. How did that come about?
0:35:48 > 0:35:51We discussed who wanted to put themselves forward.
0:35:51 > 0:35:55- There were no offers whatsoever. - Is that right, chaps?- Yeah.
0:35:55 > 0:35:59Harry, you put yourself forward. Good team leader?
0:35:59 > 0:36:02- Very good. Really happy with him. - James?
0:36:02 > 0:36:06I was really pleased and he took a lot of the ideas I had on board.
0:36:08 > 0:36:12So the task was to come up with frozen treats.
0:36:12 > 0:36:19- yogurtple and watermelon flavour, whose idea was that?- James really pushed the frozen yoghurt.
0:36:19 > 0:36:21In hindsight, good product?
0:36:21 > 0:36:24It did not sell as well as I thought.
0:36:24 > 0:36:28- yogurtzen yoghurt might not have been the best move.- All right.
0:36:28 > 0:36:35And then the team that was outside, coming up with the theme, who came up with the theme?
0:36:35 > 0:36:39I came up with the idea of the treasure chest and pirates...
0:36:39 > 0:36:42Sorry, Lord Sugar. I completely disagree.
0:36:42 > 0:36:48I came up with the pirate theme, calling it Shiverrr Me Timbers.
0:36:48 > 0:36:51BOTH TALK AT ONCE
0:36:51 > 0:36:54- James, just... - JAMES STOPS TALKING
0:36:54 > 0:36:58I developed the idea and made it articulate and quirky.
0:36:58 > 0:37:03- Did you come up with the idea of pirates?- Yes. - You said "pirates"?- Yes.
0:37:03 > 0:37:05The theme was my idea.
0:37:05 > 0:37:09The name was my idea. The name was your idea. >
0:37:09 > 0:37:12The theme was my idea, if you know the difference.
0:37:12 > 0:37:15JAMES: That is completely incorrect.
0:37:15 > 0:37:19Moving on from this. We've got our theme.
0:37:19 > 0:37:23Pirates. Someone talk me through your business plan.
0:37:23 > 0:37:25I took charge of the numbers.
0:37:25 > 0:37:30I said, "How many scoops per hour per person do you think we'll sell?"
0:37:30 > 0:37:32I put out the figure of ten.
0:37:32 > 0:37:36I like it. I quite like what I'm hearing here.
0:37:36 > 0:37:42You're already thinking about how many you're going to sell. What did it end up as?
0:37:42 > 0:37:45< We decided on 15 scoops an hour per person.
0:37:45 > 0:37:48It worked out we'd have to make 585 scoops.
0:37:48 > 0:37:54- You got your head around that. You made how many litres? - 60 litres.- 60 litres.
0:37:54 > 0:37:57OK, right, ladies.
0:37:57 > 0:38:00- Project manager? - That was me, Lord Sugar.
0:38:00 > 0:38:04- What was your thing? - The name was Treat N Trim.
0:38:04 > 0:38:07The slogan was "Treat the lips and trim the hips".
0:38:07 > 0:38:12Quite interesting that. It would be good if it was true.
0:38:12 > 0:38:18I believe it's the correct title for what we were pitching to sell.
0:38:18 > 0:38:21Who did all the maths, the numbers?
0:38:21 > 0:38:25I put myself forward to lead the figures,
0:38:25 > 0:38:28but then I really struggled with the pricing,
0:38:28 > 0:38:32the quantity, and I found it really difficult.
0:38:32 > 0:38:34Woah! One second.
0:38:34 > 0:38:39I'm not expecting all of you to be quantum physics scientists,
0:38:39 > 0:38:43but on your resumes here, some of you have got A-levels in maths.
0:38:43 > 0:38:48- I've got a GCSE in maths.- Even if you've got Air Miles in maths!
0:38:48 > 0:38:50- You've got something in maths.- Yes.
0:38:50 > 0:38:55What is the big problem in trying to establish what your costs are?
0:38:58 > 0:39:02Litres, grams, kilos. This is baby stuff.
0:39:02 > 0:39:05Do you know what you did spend in the kitchen?
0:39:05 > 0:39:08We knew what we spent. They didn't know.
0:39:08 > 0:39:10HAYA AND GBEMI TALK AT ONCE
0:39:12 > 0:39:15Woah. Woah. Woah.
0:39:15 > 0:39:19Well, anyway, do you know how much you made, in the end?
0:39:19 > 0:39:2148 litres.
0:39:21 > 0:39:26You had to junk 30 litres because not enough fruit was delivered.
0:39:26 > 0:39:30It was completely out of control, embarrassingly out of control.
0:39:30 > 0:39:37Never mind Ben & Jerry, this is more like Tom & Jerry, you lot.
0:39:37 > 0:39:43Honestly! How did you decide what your selling price was going to be? Whose idea was that?
0:39:43 > 0:39:46ZARA: We discussed it in our individual groups
0:39:46 > 0:39:50and both arrived at the same figure of roughly £2.
0:39:50 > 0:39:52How much was one scoop of ice cream?
0:39:52 > 0:39:55- BOYS: £1.50. - £1.50.
0:39:55 > 0:39:58- Your topping were what? - Toppings, 30p. A cone, 20p...
0:39:58 > 0:40:05- Cone? You charged extra for a cone? Did you charge for the cone?- No.
0:40:05 > 0:40:09Let's get down to some numbers, shall we?
0:40:09 > 0:40:12Karren, could you tell me what the boys spent on their goods?
0:40:12 > 0:40:18- Yeah. The boys spent £117.92p. - What were their total sales?
0:40:18 > 0:40:22Total sales, £677.17p,
0:40:22 > 0:40:28- making an overall profit of £559.25p.- That's very good.
0:40:28 > 0:40:31Considering you only spent a hundred-odd quid.
0:40:31 > 0:40:34OK, and Nick, same question here.
0:40:34 > 0:40:37Could YOU at least tell me what they spent?
0:40:37 > 0:40:42Well, this will be news to Kinetic, but you spent £131.
0:40:46 > 0:40:50And sales came in at £839.34.
0:40:50 > 0:40:55Delivering you a profit of £708.34.
0:40:55 > 0:41:00Wow. I feel almost sorry for the chaps over here.
0:41:00 > 0:41:05Maybe it was the fact that your prices were higher, that's my initial reaction.
0:41:05 > 0:41:09Anyway, the thing is you won and you made £708.
0:41:09 > 0:41:12I'm going to send you off on a treat.
0:41:12 > 0:41:15The treat's all about zorbing.
0:41:15 > 0:41:22We're putting you in these big plastic balls and you're gonna roll down a hill enjoying yourself.
0:41:22 > 0:41:26- Off you go and have a good time. - ALL: Thank you, Lord Sugar.
0:41:31 > 0:41:33Well done, guys!
0:41:35 > 0:41:38Well, gentlemen, very disappointing outcome.
0:41:38 > 0:41:42My initial instinct is that the selling price was wrong.
0:41:42 > 0:41:46You're going to have to go off and have a chat,
0:41:46 > 0:41:51decide who you think is responsible for the failure of this task.
0:41:51 > 0:41:52Off you go.
0:41:59 > 0:42:03- INSTRUCTOR:- You go head over heels. 35 kilometres an hour.
0:42:03 > 0:42:05I can't do it!
0:42:07 > 0:42:09This is so cool in here!
0:42:10 > 0:42:13Three, two, one!
0:42:13 > 0:42:18SCREAMS AND LAUGHTER
0:42:36 > 0:42:39Team Kinetic!
0:42:46 > 0:42:50The whole reason why we're here today is cos no-one listened to me.
0:42:50 > 0:42:54I said that the watermelon and apple would not sell. No-one listened.
0:42:54 > 0:42:57HARRY M: We sold all our stock.
0:42:57 > 0:43:01If we did the honey flavour... We sold all the stock.
0:43:01 > 0:43:05I'd be interested to know what you did on the whole task.
0:43:05 > 0:43:08I was one of the best sellers.
0:43:08 > 0:43:12To be responsible for two people, bring them into the boardroom
0:43:12 > 0:43:16and one of them be fired is a huge responsibility.
0:43:16 > 0:43:21I think Mahamed did nothing and is trying to claim that he did...
0:43:21 > 0:43:25Your personality was like a bull dozer throughout the task.
0:43:25 > 0:43:27'I think that Mahamed is definitely'
0:43:27 > 0:43:29going back to the boardroom
0:43:29 > 0:43:33and that Harry H will take me to cover his own arse.
0:43:56 > 0:44:01- Could you send the candidates in, please?- Yes, Lord Sugar.
0:44:01 > 0:44:04You can go through to the boardroom now.
0:44:22 > 0:44:28Clearly, the reason you lost this task was simply on the price.
0:44:28 > 0:44:33I think, more than that, I want to understand about this mobile unit
0:44:33 > 0:44:35and the static unit.
0:44:35 > 0:44:38From what I've been told, you developed some scheme,
0:44:38 > 0:44:41whereby you'd do the actual filling
0:44:41 > 0:44:45and you two, Harry and James, would do the selling.
0:44:45 > 0:44:50It started off well. I got Ben on the ice cream scoop selling as well.
0:44:50 > 0:44:55We had James in a pirate costume, shouting his head off, getting people involved.
0:44:55 > 0:44:59At the static stall, we were getting people involved.
0:44:59 > 0:45:02- This is the pirate skin? - < It created interest.
0:45:02 > 0:45:07It was more than what you normally get at an ice cream stall.
0:45:07 > 0:45:11You three, Lewis, Harry and Mahamed, you were the mobile team.
0:45:11 > 0:45:15- Who was selling? All three of you? - All three of us.
0:45:15 > 0:45:18We had adopted a strategy.
0:45:18 > 0:45:22We would each, individually, find customers, sell to them...
0:45:22 > 0:45:27- You didn't adopt their strategy, one person doing the ice cream?- No.
0:45:27 > 0:45:31Harry was too focused on getting a big number next to his name.
0:45:31 > 0:45:34- You were selling and scooping yourself?- Yeah.
0:45:34 > 0:45:36Mahamed was very weak...
0:45:36 > 0:45:39I don't think I was weak. I was confident.
0:45:39 > 0:45:42I was approaching the customers, making them...
0:45:42 > 0:45:45You have an aggressive way to the customers.
0:45:45 > 0:45:48I'm not aggressive.
0:45:48 > 0:45:52Mahamed, you brought zero of this passion to the task.
0:45:52 > 0:45:57I personally think I was the best salesperson in this team.
0:45:57 > 0:46:02- I was pushing for sales. - How much do you think you sold?
0:46:02 > 0:46:06I think I sold at least £120 or more.
0:46:06 > 0:46:08You sold £62 of the stuff.
0:46:10 > 0:46:13Let me tell you something. Of the mobile mob,
0:46:13 > 0:46:16actually, Harry M, you sold 134 quid's worth.
0:46:16 > 0:46:22Lewis, you sold £69 worth. Mahamed, you sold £62.
0:46:22 > 0:46:24That gives you the bottom line.
0:46:24 > 0:46:32Your static organisation, I can't put down who sold what, but you sold £365 worth, OK?
0:46:32 > 0:46:34You're going to say it was all you!
0:46:34 > 0:46:39- I think I was a major driver... - I'm pretty sure picked that up.
0:46:39 > 0:46:42Who'd like to start me off on the pricing issue?
0:46:42 > 0:46:46I said, "What do you think about the £150 for one scoop?"
0:46:46 > 0:46:49Harry came up with £2 for two scoops.
0:46:49 > 0:46:53It was a unanimous vote that we'd go with that price.
0:46:53 > 0:46:57Part of that strategy was to undercut our business either side.
0:46:57 > 0:47:00Whose idea was it to undercut the competition?
0:47:00 > 0:47:02James pushed for the £1 scoop.
0:47:02 > 0:47:04- Did you?- Yes, Lord Sugar.
0:47:04 > 0:47:08There was no WAY I was going to do £1 a scoop early in the morning.
0:47:08 > 0:47:12You're an economist, OK?
0:47:12 > 0:47:16You came out of the factory with only 60 litres of stuff.
0:47:16 > 0:47:18Why start selling it cheap?
0:47:18 > 0:47:21JAMES: Lord Sugar, I think I'm being blamed on price.
0:47:21 > 0:47:29- Unfairly...- I'm not blaming you on price. The man here has said he established the price.
0:47:29 > 0:47:33My only observation is that if anybody had taken notice of you
0:47:33 > 0:47:37you'd have lost not by £100 but by about £300.
0:47:37 > 0:47:41What would have happened, James, hypothetically,
0:47:41 > 0:47:44if at ten o'clock on a boiling hot day
0:47:44 > 0:47:50and you were the cheapest vendor of ice cream at £1 and had sold out by 11 o'clock?
0:47:50 > 0:47:53- What were you going to do? - Well, I can only...
0:47:53 > 0:47:56Feet up on the beach or what?
0:47:57 > 0:48:03yogurtto know why we ended up with this watermelon and apple yoghurt.
0:48:03 > 0:48:06yogurtd not want frozen yoghurt.
0:48:06 > 0:48:09yogurte up with watermelon and apple yoghurt?
0:48:09 > 0:48:12yogurts two frozen yoghurts. That was a mistake.
0:48:12 > 0:48:17I don't see Southend-on-Sea. That's more like the Henley Regatta.
0:48:17 > 0:48:21I think I've heard enough. Harry H, I'd like you to decide
0:48:21 > 0:48:26on which two people you're bringing back in this boardroom.
0:48:26 > 0:48:33- James and Mahamed. - Harry, you said yesterday, on task, that I was heavenly to work with,
0:48:33 > 0:48:37that I was excellent at selling, and I was excellent at the branding.
0:48:37 > 0:48:40I've had perfect time to consider, James.
0:48:40 > 0:48:46- Is this your final answer? - It's my final answer. - OK. You three go back to the house.
0:48:53 > 0:48:59Karren and Nick and I are going to have a little chat amongst ourselves.
0:48:59 > 0:49:01You three go and wait outside.
0:49:01 > 0:49:04Even though this was a task about ice cream,
0:49:04 > 0:49:09you're going to find out that I'm no Mr Softee.
0:49:15 > 0:49:18Mahamed's a bit of a character.
0:49:18 > 0:49:21He seems to want to take the credit for everything,
0:49:21 > 0:49:23which can't be right.
0:49:23 > 0:49:26He does snatch at the facts a bit.
0:49:26 > 0:49:29James is not far behind him, really,
0:49:29 > 0:49:34wanting to claim the ideas are all his.
0:49:34 > 0:49:37Harry H was the team leader.
0:49:37 > 0:49:40He should have had some control of the mobile team.
0:49:40 > 0:49:42PHONE RINGS
0:49:44 > 0:49:47- Could you send the three of them in, please?- Yes, Lord Sugar.
0:49:58 > 0:50:02Gentlemen, I've had a chat with Karren and Nick.
0:50:02 > 0:50:06A few things I'm a bit concerned about. I'll start with you, Harry.
0:50:06 > 0:50:11Apart from your genius of going from the stall, walking on the beach,
0:50:11 > 0:50:16as project leader, tell me what you think your strategic role was.
0:50:16 > 0:50:18I took a huge role in leading this team.
0:50:18 > 0:50:21No-one was confident enough to step up, but I did.
0:50:21 > 0:50:25People trusted me to lead and trusted my decisions.
0:50:25 > 0:50:29Harry, I'm confused why I'm here. I was the man with the ideas.
0:50:29 > 0:50:35No-one else suggested any ideas as regards to the branding at all.
0:50:35 > 0:50:38I came up with the concept. I came up with the name.
0:50:38 > 0:50:44I said we get a pirate costume then I think I was the one who brought in most of the attraction.
0:50:44 > 0:50:47- I've accepted...- Woah! Hold on!
0:50:47 > 0:50:52If you say things enough times, you end up convincing yourself, OK?
0:50:52 > 0:50:57Tell me about all of your ideas, including dropping the price to £1.
0:50:57 > 0:51:02Then think again about whether all of your ideas were great.
0:51:02 > 0:51:06- Don't just pluck a few things. - No-one else had any ideas...
0:51:06 > 0:51:10You cannot say that the whole meeting you were discussing
0:51:10 > 0:51:13all the ideas and we were sitting there silently?
0:51:13 > 0:51:18A thing I don't like about you is you can't accept when you're wrong.
0:51:18 > 0:51:23You have to take on board that through discussion, we came about these ideas for this theme.
0:51:23 > 0:51:25I think it was James and me...
0:51:25 > 0:51:30Have you heard about the deliveries? Have you listened?
0:51:30 > 0:51:33You came up with the idea to turn one of the stalls
0:51:33 > 0:51:37into a treasure chest after I came up with the concept of pirates.
0:51:37 > 0:51:41I came up with the pirates. > You're lying in the boardroom.
0:51:41 > 0:51:46I came up with the costume. I chose the pirate costume.
0:51:46 > 0:51:49I was the one... I was the one...
0:51:49 > 0:51:55Lord Sugar, this is turning into a list of Mahamed's achievements.
0:51:55 > 0:51:58It's just completely unfounded...
0:51:58 > 0:52:01- As project manager...- Can I give you my call on it?- Yeah.
0:52:01 > 0:52:04OK. Take this in the nicest possible way.
0:52:04 > 0:52:08I don't think that you could be responsible
0:52:08 > 0:52:11for everything good that went on in this task.
0:52:11 > 0:52:14- It is physically impossible. OK?- Yeah.
0:52:14 > 0:52:17Forget about the pirate theme. What else did you do?
0:52:17 > 0:52:19I think, personally, I done well.
0:52:19 > 0:52:22I was making customers come to the stall.
0:52:22 > 0:52:25I was serving them. I was being polite.
0:52:25 > 0:52:27That's the reason why I think...
0:52:27 > 0:52:31- You sold £62 worth of the stuff. - I think...- £62 of the stuff.
0:52:31 > 0:52:3410% of the sales and all I'm hearing from you
0:52:34 > 0:52:38is you're taking the claim for everything good,
0:52:38 > 0:52:41what you would have done,
0:52:41 > 0:52:43if you were the project manager.
0:52:43 > 0:52:48You had the chance and you didn't put yourself forward. Right?
0:52:48 > 0:52:51- James, who should get fired? - Mahamed.- Why?
0:52:51 > 0:52:57His contribution was nothing. No, no, no. I came up with...
0:52:57 > 0:53:01He's trying to say that he had the ideas that I came up with.
0:53:01 > 0:53:04- You came up with the name. I developed everything.- Ah!
0:53:04 > 0:53:08- He came up with the name? - SPEAK AT ONCE
0:53:08 > 0:53:12- I'm making progress. - I came up with the ship.
0:53:12 > 0:53:16- I drew the ship on a piece of paper. - You drew it. I said we should...
0:53:16 > 0:53:18Harry, who should be fired?
0:53:18 > 0:53:23Mahamed, because of his lack of ability to accept when he's done something wrong.
0:53:23 > 0:53:28Mahamed, your colleagues are saying that you are the one responsible.
0:53:28 > 0:53:30Tell me why not. Who should be fired?
0:53:30 > 0:53:32I think James should be fired
0:53:32 > 0:53:37because you're the one that pushed the idea about the watermelon.
0:53:37 > 0:53:39yogurtI came up with the frozen yoghurt
0:53:39 > 0:53:42which did prove, when I was selling, to be a healthy option.
0:53:42 > 0:53:47yogurtyou on the sub-team who couldn't shift the frozen yoghurt.
0:53:47 > 0:53:50That says something about your sales, not mine.
0:53:50 > 0:53:52I think I've heard enough.
0:53:52 > 0:53:56James, as an economist, as you claim to be,
0:53:56 > 0:54:01your idea of reducing the price to £1 would have been suicide,
0:54:01 > 0:54:05would have absolutely ruined this task from day one.
0:54:05 > 0:54:07That is the most heinous of crimes,
0:54:07 > 0:54:11as far as I'm concerned, when it comes to business.
0:54:11 > 0:54:14Cutting the price before you even start.
0:54:15 > 0:54:18Mahamed, you are an optimist.
0:54:18 > 0:54:21I've sat here listening to you
0:54:21 > 0:54:25and you've kind of signed on to all the things I've pointed out
0:54:25 > 0:54:29and said you would have done it if you was in charge.
0:54:29 > 0:54:36You convinced yourself that you're responsible for the majority of the sales, which you weren't.
0:54:36 > 0:54:42But Harry, you were the project leader.
0:54:42 > 0:54:47I think it was a big flaw in not recognising the mobile team
0:54:47 > 0:54:50had most of the potential.
0:54:50 > 0:54:55The fact that you ended up selling off a load of stuff in the end is...
0:54:55 > 0:54:59- SIGHS - Well, it's really unforgivable.
0:55:02 > 0:55:08It's quite difficult because, as you all know,
0:55:08 > 0:55:12you came from thousands and thousands of people
0:55:12 > 0:55:16and you are the, you know, young prospects.
0:55:17 > 0:55:20I've taken a very difficult decision here.
0:55:20 > 0:55:22SIGHS
0:55:27 > 0:55:30Mahamed, you're fired.
0:55:43 > 0:55:45James...
0:55:45 > 0:55:47Watch it.
0:55:47 > 0:55:49- OK?- Yeah.
0:55:49 > 0:55:52- Watch it. Cos I'm watching you.- OK.
0:55:52 > 0:55:56- Back to the house. - Thank you, Lord Sugar.
0:56:26 > 0:56:29I'm really surprised I've been fired.
0:56:29 > 0:56:33I've still got my successful business. I'm going to be a success.
0:56:33 > 0:56:36It's going to be Lord Sugar that regrets it.
0:56:45 > 0:56:50James is so frustrating. He has to take credit for all the ideas.
0:56:54 > 0:56:57He bull dozes the whole time.
0:56:57 > 0:57:01That's his personality. He's just a bull dozer.
0:57:05 > 0:57:08CHEERING
0:57:08 > 0:57:10Well done, guys. >
0:57:13 > 0:57:17- So what happened?- It was like the Battle of the bloody Somme.
0:57:17 > 0:57:20- It was a massacre. - < It's like Pass The Parcel.
0:57:20 > 0:57:25Only, when the music stops there's a bomb and you get fired.
0:57:29 > 0:57:32'Now, 11 candidates remain.
0:57:32 > 0:57:38'Lord Sugar's search for his young apprentice has begun.
0:57:38 > 0:57:41'Next time...'
0:57:41 > 0:57:45Your task this week is to design an exciting new product
0:57:45 > 0:57:47for the parents and baby market.
0:57:49 > 0:57:52'The candidates get to grips with parenting.'
0:57:52 > 0:57:55You have to be very careful to hold its head up.
0:57:55 > 0:57:59'But with toddlers come tantrums.'
0:57:59 > 0:58:02No need to get aggressive. YOU're getting aggressive.
0:58:02 > 0:58:05"We'll see about this in the boardroom."
0:58:05 > 0:58:09It's a big mistake. You're fired.
0:58:18 > 0:58:21Subtitles by Red Bee Media Ltd
0:58:21 > 0:58:24E-mail subtitling@bbc.co.uk