0:00:05 > 0:00:08It's an education like no other.
0:00:08 > 0:00:10I don't care what background you come from,
0:00:10 > 0:00:12whether you're upper-class, middle-class.
0:00:12 > 0:00:17The only class I am interested in is finding someone who is first class.
0:00:19 > 0:00:24From all over the country 12 of Britain's youngest
0:00:24 > 0:00:27and brightest business brains have come to London.
0:00:27 > 0:00:30I love to encourage young people like you to see
0:00:30 > 0:00:33whether you've got that spark of genius in you.
0:00:33 > 0:00:34Go, go.
0:00:34 > 0:00:38Aged 16 and 17, all have a passion for business.
0:00:38 > 0:00:40£2.25 final offer.
0:00:40 > 0:00:45They will compete for a life changing prize worth £25,000.
0:00:45 > 0:00:48I've some amazing news.
0:00:48 > 0:00:50To kick-start a business career.
0:00:50 > 0:00:54Don't try and pretend that you know it all because, believe me,
0:00:54 > 0:00:55it would be embarrassing.
0:00:55 > 0:00:59To succeed they will have to impress the boss.
0:00:59 > 0:01:01This is not a talent show.
0:01:03 > 0:01:07In charge of a vast business empire, Lord Sugar started his career
0:01:07 > 0:01:09while still at school.
0:01:09 > 0:01:13Now he's on the hunt for his next Young Apprentice.
0:01:13 > 0:01:16Could I speak? It's impossible for us to go to a market.
0:01:16 > 0:01:18Can you please listen to me! Ssh!
0:01:18 > 0:01:21Closed.
0:01:21 > 0:01:23To win, they must work as teams...
0:01:23 > 0:01:24Yes!
0:01:24 > 0:01:27..but shine as individuals.
0:01:27 > 0:01:28Guys, stop trying to shift the blame.
0:01:28 > 0:01:30Oh!
0:01:30 > 0:01:31That wasn't me.
0:01:31 > 0:01:37In the end, there can only be one Young Apprentice.
0:01:37 > 0:01:41You're fired. You're fired. With regret, you're fired.
0:01:50 > 0:01:53Previously on Young Apprentice...
0:01:53 > 0:01:55Wow!
0:01:55 > 0:01:58..12 teenage candidates came to London.
0:01:58 > 0:02:00This is the life.
0:02:00 > 0:02:01Then it was down to business.
0:02:01 > 0:02:07I want you to come up with a range of your own frozen treats.
0:02:08 > 0:02:12The girls' team picked fruit.
0:02:12 > 0:02:15Would you like a treat? Come on. Treats.
0:02:15 > 0:02:17The boys became pushy pirates...
0:02:17 > 0:02:21Ahoy there! Would you like to try our frozen goods?
0:02:21 > 0:02:23..but froze their prices too low.
0:02:23 > 0:02:26That's cheap, innit?
0:02:26 > 0:02:28The girls took customers for a ride...
0:02:28 > 0:02:29£4.70, madam.
0:02:29 > 0:02:32..and turned soft ice cream into hard cash.
0:02:32 > 0:02:35I can't believe you have to pay for a cone.
0:02:35 > 0:02:38In the boardroom the girls scooped the first win.
0:02:38 > 0:02:40You made £708.
0:02:42 > 0:02:44James got a frosty reception.
0:02:44 > 0:02:50If anybody had taken notice of you, you would have lost not by £100, but by about £300.
0:02:50 > 0:02:53Harry H kept his cool.
0:02:53 > 0:02:56I took a huge role in leading this team.
0:02:56 > 0:02:58No-one was confident enough to step up to it.
0:02:58 > 0:03:00But Mahamed got heated...
0:03:00 > 0:03:03I was pushing for sales. I was pushing for sales.
0:03:03 > 0:03:08You sold £62 of the stuff. You're fired.
0:03:08 > 0:03:10..and his dream of winning melted away.
0:03:10 > 0:03:17Now 11 remain to battle it out to become the Young Apprentice.
0:03:27 > 0:03:287am.
0:03:32 > 0:03:34PHONE RINGS
0:03:41 > 0:03:43Good morning, Harry speaking.
0:03:43 > 0:03:48'Good morning. Lord Sugar would like to meet you at the Royal College of Art.
0:03:48 > 0:03:49The cars will be with you in 20 minutes.
0:03:49 > 0:03:51Thank you. Have a great day.
0:03:54 > 0:03:5720 minutes at the Royal College Of Art.
0:03:57 > 0:03:58What is the Royal College Of Art?
0:03:58 > 0:04:0220 minutes. Royal College Of Art.
0:04:02 > 0:04:04I absolutely hate art.
0:04:04 > 0:04:09I did art at GCSE, but it wasn't really my thing.
0:04:09 > 0:04:13I always used to get the lowest grade in art and I think they used to sort of give up.
0:04:24 > 0:04:28Creating a product or something like that will be interesting
0:04:28 > 0:04:33because that's innovative because you are creating something from fresh.
0:04:33 > 0:04:36Something that was your idea, that as a team, our idea,
0:04:36 > 0:04:41and there is something revitalising about something like that.
0:04:45 > 0:04:49If I was to step up to project manager I would have no messing.
0:04:49 > 0:04:54If no-one else is going to do it, I will do it again. I'm not bothered because I think that
0:04:54 > 0:04:57by the end of the other task it was getting to the point
0:04:57 > 0:05:02where people understood that you need to listen to your leader.
0:05:11 > 0:05:12The Royal College Of Art.
0:05:17 > 0:05:22One of the world's most influential schools of art and design.
0:05:36 > 0:05:38Good morning.
0:05:38 > 0:05:40ALL: Good morning, Lord Sugar.
0:05:40 > 0:05:43Here we are in the Royal College of Art.
0:05:43 > 0:05:49This place was the birthplace of many a great design idea -
0:05:49 > 0:05:55in fact, design ideas that came from people not much older than yourselves.
0:05:55 > 0:05:58Your task this week is to design an exciting new
0:05:58 > 0:06:01product for the parents and baby market.
0:06:01 > 0:06:08Tomorrow you will pitch your product to three leading retailers.
0:06:08 > 0:06:13I'm going to leave the teams as they are. Boys and girls.
0:06:13 > 0:06:16The team that comes back with most orders will win,
0:06:16 > 0:06:20and in the losing team, one of you will be fired.
0:06:20 > 0:06:24There are thousands of products that have
0:06:24 > 0:06:28already been designed for this lucrative market.
0:06:28 > 0:06:33Be very creative. Good luck. I'll see you in a couple of days' time.
0:06:36 > 0:06:41Two days to create a new product for the parent and baby market...
0:06:43 > 0:06:46..then pitch it to leading retailers.
0:06:46 > 0:06:49I'm going to talk to you about babies.
0:06:49 > 0:06:53First a hands-on lesson in parents' needs.
0:06:53 > 0:06:57Hold it on your arm. Right.
0:06:57 > 0:07:00Can you feel how heavy that baby is?
0:07:00 > 0:07:05- Yes.- That is probably the weight of a baby that age.
0:07:05 > 0:07:07It can't yet hold its head up
0:07:07 > 0:07:11so you have to be very careful to hold its head up at all times.
0:07:11 > 0:07:17There's one thing babies do all the time and that's fill their nappies.
0:07:17 > 0:07:24Lots of times. Ten times a day probably. In a year that could fill 40 black sacks.
0:07:24 > 0:07:28Would you have to change a nappy every time or could you leave it for a bit?
0:07:31 > 0:07:38Baby basics covered, next job - choose a leader.
0:07:40 > 0:07:45Lewis, you would be good on this. because you are enthusiastic and it's all about the creative...
0:07:45 > 0:07:50One of my key points is creativity. I'm happy to learn and represent you guys to the best that I can.
0:07:50 > 0:07:55- Are you putting yourself forward? - I'm happy to be project manager.
0:07:55 > 0:07:58I have got every single ingredient to make this fantastic
0:07:58 > 0:08:00cocktail of success.
0:08:00 > 0:08:03I have got everything what Lord Sugar is looking for.
0:08:03 > 0:08:06I'm letting you know from the start, I have a few ideas,
0:08:06 > 0:08:09but I'm not confident at all of the ideas.
0:08:09 > 0:08:11That's what your role is.
0:08:11 > 0:08:15I've got two younger siblings, a brother who's six, a sister who's nine
0:08:15 > 0:08:18and I sort of looked after them while they were growing up.
0:08:18 > 0:08:23Stepping up to lead the girls is 17-year-old fashion designer Gbemi.
0:08:23 > 0:08:27I design clothes - sort of the same line of design in general.
0:08:27 > 0:08:32Also, I'm good at speaking in large groups. With the pitching side I will be good with that.
0:08:32 > 0:08:36I'd also like to put myself forward for project manager.
0:08:36 > 0:08:38As you all know I design guitar straps.
0:08:39 > 0:08:41Anybody else?
0:08:41 > 0:08:45Yeah. I was going to say if no-one else is interested I'm up for it.
0:08:45 > 0:08:50But I don't think I'm quite as enthusiastic on this task as you specifically,
0:08:50 > 0:08:52so I will vote for Gbemi on this one.
0:08:52 > 0:08:54I'm voting for Gbemi.
0:08:54 > 0:08:57I will also be voting for Gbemi.
0:08:57 > 0:09:01Sometimes when people look at me they think I'm quiet, somebody who is reserved,
0:09:01 > 0:09:06but when you get to know me you'll see that I am quite out there,
0:09:06 > 0:09:08in your face, aggressive or intimidating, loud.
0:09:08 > 0:09:12But I believe that this is what helps me get what I want.
0:09:13 > 0:09:16It sounded like disposable nappies are an absolute pain
0:09:16 > 0:09:19when you are out and about, so I am thinking a sealable bag.
0:09:19 > 0:09:22- That shuts all the... - Smell proof.- Smell proof. Yes.
0:09:22 > 0:09:26I don't think people will put dirty nappies in their bag. I'm just going to say that.
0:09:26 > 0:09:31- I've got two ideas. - I've also got ideas.
0:09:31 > 0:09:35I'm not sure how you'll react, but almost like a soothing sounds player for the baby.
0:09:35 > 0:09:39Could they not just put on a CD of soothing music?
0:09:39 > 0:09:44What would be a really good idea would be some kind of baby-grow
0:09:44 > 0:09:47that had more support up round the neck.
0:09:47 > 0:09:50My second idea, we could call it "The Baby Tub",
0:09:50 > 0:09:55almost like a miniature sized bathtub, that can be designed for the baby.
0:09:55 > 0:09:59Another idea I have is regarding language development.
0:09:59 > 0:10:05If we come up with some kind of book that you could either record you saying things to the baby
0:10:05 > 0:10:08or it could have nursery rhymes on it.
0:10:08 > 0:10:11It's called the iTeddy. That's been invented already.
0:10:11 > 0:10:14There's not one idea that's struck me that I'm confident to go with.
0:10:15 > 0:10:18I've been brainstorming. I have a few to throw out there.
0:10:18 > 0:10:22Next door, a first thought from 16-year-old Lizzie.
0:10:22 > 0:10:27If you have your arm... You know. Worst hand ever.
0:10:27 > 0:10:29But if you have some form of cushion
0:10:29 > 0:10:32so this takes the weight of the baby's head.
0:10:32 > 0:10:37We could have memory foam so when the baby's lying on it, it goes in the shape of its head.
0:10:37 > 0:10:41You've got two almost pads, with an elastic strap, slide-on,
0:10:41 > 0:10:43for mothers, fathers, grandparents.
0:10:43 > 0:10:47It's easily transportable. So the baby's head is supported.
0:10:47 > 0:10:50Are we certain that our concepts are going to be support and comfort?
0:10:50 > 0:10:54Support for the baby, comfort for the mother.
0:10:59 > 0:11:01Midday.
0:11:02 > 0:11:06Cradling their cushion idea, the girls head off.
0:11:06 > 0:11:09- I think we've got a good product. - I like that idea.
0:11:09 > 0:11:12We've just got to go about refining it.
0:11:14 > 0:11:18Also on the road, but no closer to a solution, the boys.
0:11:18 > 0:11:23You're completely opposed to any other idea just so that your idea would get credit.
0:11:23 > 0:11:28- I'm not.- Yes, you are.- I'm just being realistic about the ideas.
0:11:28 > 0:11:30Sweet Dreams was a ludicrous suggestion,
0:11:30 > 0:11:36that someone could buy a CD of soothing sounds, or whatever you want to call them.
0:11:38 > 0:11:42West London. A parent and baby store.
0:11:43 > 0:11:46- That's the thing you're talking about.- Smaller than that.
0:11:46 > 0:11:48So a portable version.
0:11:48 > 0:11:51A chance to check out the competition for baby cushions.
0:11:51 > 0:11:56Have you come across anything which is like a cushion to rest the baby's head on?
0:11:56 > 0:11:57Yeah, I'll show you.
0:11:57 > 0:12:00Could that idea be condensed down into a smaller version,
0:12:00 > 0:12:03maybe something that could be put in a handbag?
0:12:03 > 0:12:07Yeah, that would be good. I think there is a market for this.
0:12:07 > 0:12:09Thank you very much.
0:12:09 > 0:12:13What we know is it's a popular product so there is demand for it.
0:12:15 > 0:12:18We need to get real and think about what we're actually here for.
0:12:18 > 0:12:23A department store, and for the boys, back to nursery.
0:12:24 > 0:12:25Look at this. It's £11.
0:12:27 > 0:12:28What is it?
0:12:28 > 0:12:30Where are the accessories?
0:12:30 > 0:12:34Still not agreed, a chance to test ideas on a manager.
0:12:34 > 0:12:38What about a babygrow that was more supportive around the neck?
0:12:38 > 0:12:42Not something I would initially think would do so great.
0:12:42 > 0:12:46What would you think of a book that has pictures in it
0:12:46 > 0:12:50but the parents can record their own version of the story?
0:12:50 > 0:12:54I'd be interested in the book. Anything that lets parents be more involved with the children.
0:12:54 > 0:12:58My idea was a water bottle that's got a toy round it.
0:12:58 > 0:13:02A hippo where you can store a reserve bottle inside.
0:13:02 > 0:13:05Or maybe a sort of drinks carton which is a toy?
0:13:05 > 0:13:07Do you think people would buy that?
0:13:07 > 0:13:10Is it something you could see fitting in alongside other product?
0:13:10 > 0:13:14- It's a great idea.- We should definitely go with that concept.
0:13:14 > 0:13:16Thanks very much. Bye.
0:13:16 > 0:13:17- I really like it.- I do.
0:13:17 > 0:13:21And we can't say anyone thought of it. We all thought of it together.
0:13:21 > 0:13:26Amongst the group, there's really quite a strong sense of competition.
0:13:26 > 0:13:29I can see you starting to steal the whole credit.
0:13:29 > 0:13:33It's all about ownership. "That was mine." "It was my idea first."
0:13:33 > 0:13:36- It was my idea.- Harry, it wasn't your idea whatsoever.
0:13:36 > 0:13:40Who cares whose idea it is? It's a good idea. We'll win with it.
0:13:44 > 0:13:463pm.
0:13:46 > 0:13:48Could we get a picture of Brandon?
0:13:48 > 0:13:51Toy bottle-holder agreed,
0:13:51 > 0:13:54the rest of the boys cast toddlers to model it.
0:13:54 > 0:13:59What are Samantha's interests? Does she like dancing or toys, rattles?
0:13:59 > 0:14:02She likes swimming. She's swum since she was 11 weeks old.
0:14:02 > 0:14:04Right. Does she fidget? Will she sit?
0:14:04 > 0:14:06She's quite chilled out.
0:14:06 > 0:14:11Dirty nappies and crying babies, you know, not my sort of style
0:14:11 > 0:14:14but I'm looking forward to the creativity of it.
0:14:14 > 0:14:16Make some funny faces, Ben. You can do it.
0:14:17 > 0:14:20THEY CHUCKLE
0:14:20 > 0:14:23- It's not working, is it? - Um, OK.
0:14:23 > 0:14:26Ah! Look at her smiling!
0:14:26 > 0:14:30On the girls' team, a search for the best baby,
0:14:30 > 0:14:34to go with their model mum.
0:14:34 > 0:14:36He looks like he wants to get away!
0:14:36 > 0:14:38BABY CRIES
0:14:40 > 0:14:44Hello, gorgeous. How are you? Ah!
0:14:46 > 0:14:47Fantastic.
0:14:47 > 0:14:52Out of all of the children, Beth was the one who was the most calm.
0:14:52 > 0:14:56How can you have a really white, pale baby
0:14:56 > 0:14:59with a mother who's dark-skinned?
0:14:59 > 0:15:03I do completely get the concerns with skin colour
0:15:03 > 0:15:08- but I think Beth is the right child to make the product look best, actually.- You're right.
0:15:12 > 0:15:15Hi, there. Nice to meet you. Come in.
0:15:15 > 0:15:18For the rest of the girls, time to brief their product designer...
0:15:18 > 0:15:21It's a sling that has foam inside.
0:15:21 > 0:15:25..on the cushion support, now called Comfy Curve.
0:15:25 > 0:15:29- It's a bit like a sleeve.- Yeah. - Put your hand inside the sleeve,
0:15:29 > 0:15:32then put the baby on top and away you go.
0:15:32 > 0:15:37I'm excited now. Comfy Curve, the bestselling parent-child product.
0:15:38 > 0:15:44We'd like to create some sort of toy and animal in which a bottle can be stored.
0:15:44 > 0:15:48With their designer, the boys get down to detail.
0:15:48 > 0:15:53- It has to be insulated inside. - Definitely. Like, heavily insulated.
0:15:53 > 0:15:58All it needs now is a child-friendly animal.
0:15:58 > 0:16:02First of all we thought of a panda. Sorry, a hippo, but we didn't really like that.
0:16:02 > 0:16:06- A panda can't be multicoloured. That's all I'm going to say.- OK.
0:16:06 > 0:16:08- A multicoloured monkey? - I don't like monkey.
0:16:08 > 0:16:12- I think a monkey will be quite intimidating.- What else is there?
0:16:12 > 0:16:14Elephant, Ellie The Elephant.
0:16:14 > 0:16:20What would be the easiest shape for practical reasons for the actual bottle.
0:16:20 > 0:16:23Something like a hippo or a rounded...
0:16:23 > 0:16:25Just a nice, friendly, smiling hippo.
0:16:25 > 0:16:28Earlier in the day I came up with the concept of a hippo.
0:16:28 > 0:16:32Since then, over seven hours, we've gone through a snake, a panda,
0:16:32 > 0:16:35an octopus, and at the end of the day we're back to the hippo.
0:16:35 > 0:16:38I think this is reflective of Lewis's project management style.
0:16:38 > 0:16:43I think from what you've told us, we can create a product around your concept.
0:16:43 > 0:16:46- No problem. Thanks, guys.- Cheers.
0:16:49 > 0:16:54Designers briefed, prototypes will be made overnight.
0:16:55 > 0:17:00Heading back to the house, a chance for Gbemi to check in on her team.
0:17:00 > 0:17:06- Hi, it's Hayley here.- I just want to know what you got up to today. What have you done?
0:17:06 > 0:17:11We went to the casting. We got the child.
0:17:11 > 0:17:14- She's called Beth. She's eight months.- What parents did you choose?
0:17:14 > 0:17:18We picked Robert and we also picked Nicky.
0:17:19 > 0:17:26- What colour's the baby?- The baby is the same colour as the father.
0:17:26 > 0:17:29But I can trust you there is...
0:17:29 > 0:17:32LAUGHTER DROWNS SPEECH
0:17:32 > 0:17:36- Gbemi, Gbemi, let me explain to you. - Sorry. Hold on, hold on.
0:17:36 > 0:17:39What were the options? What colour was the other baby?
0:17:39 > 0:17:44About the same colour as the mother but they didn't look right together and he was fidgety.
0:17:44 > 0:17:49- What colour's the hair? Can I know what colour the hair was? - Not blonde, not blonde!
0:17:49 > 0:17:52- It's got a very little bit of light hair.- Light?
0:17:52 > 0:17:54THEY LAUGH
0:17:55 > 0:17:57Oh, my gosh!
0:17:57 > 0:18:02Gbemi, you're our project manager. Please can you take hold of the situation and compose yourself?
0:18:02 > 0:18:06Don't tell me now to take control of the situation that you made decisions for.
0:18:06 > 0:18:11What do you want me to take control of? Change the colour of the baby?
0:18:11 > 0:18:14Give it a tan? What do you want me to do?
0:18:14 > 0:18:20I appreciate you find it funny but please just listen to the sound reasoning to the choice.
0:18:20 > 0:18:23'It's too late now. You picked the model so let's get on.'
0:18:23 > 0:18:28- What else have you done today apart from that?- That's it.- OK. Thank you.
0:18:28 > 0:18:30You know, bye.
0:18:30 > 0:18:31THEY LAUGH
0:18:32 > 0:18:38I'm hoping that she's going to be the project manager that I really hope that she is,
0:18:38 > 0:18:42you know, controlled and professional and reasonable.
0:18:42 > 0:18:48And then we can explain to her why we made the decision that we did.
0:19:06 > 0:19:088am.
0:19:11 > 0:19:15- Hello. Is this for Team Kinetic?- Yes.
0:19:15 > 0:19:16Ooh!
0:19:16 > 0:19:20For the girls, a first look at Comfy Curve...
0:19:20 > 0:19:22ALL: Ooh!
0:19:22 > 0:19:23It's quite a nice colour.
0:19:23 > 0:19:26..their cushioned baby support.
0:19:26 > 0:19:30- The baby will definitely fit in there.- I quite like that. - I like the material a lot.
0:19:34 > 0:19:35Brilliant.
0:19:35 > 0:19:39And Harris The Hippo, the boys' toy bottle-holder.
0:19:39 > 0:19:42Are you happy with it? You can see how thick that is
0:19:42 > 0:19:45so we can keep the bottles hot for milk and keep things cold.
0:19:45 > 0:19:51I can imagine a toddler taking that and the mum can feel safe that they can hold that and drink.
0:19:51 > 0:19:54It's just cuddly and, like, grr!
0:19:57 > 0:20:00Today, teams must complete their packaging designs
0:20:00 > 0:20:03then pitch to three leading retailers.
0:20:03 > 0:20:06Regarding the pitch, I'll be delivering the pitches
0:20:06 > 0:20:10and then together you will be demonstrating the product.
0:20:10 > 0:20:16- I would like to also lead the pitch. - Can I bring into the equation Zara? I think she'd be really good.
0:20:16 > 0:20:22I think she speaks at a good pace which is very understandable.
0:20:22 > 0:20:24- I'd be confident with you leading the pitch.- Is that OK?
0:20:26 > 0:20:30Although I may be leading the pitch we are all going to work together to create the pitch.
0:20:30 > 0:20:32Is that OK?
0:20:40 > 0:20:43What do you two think about the pitch?
0:20:43 > 0:20:46I think it's a complete wrong decision having her.
0:20:46 > 0:20:50I think we should give her a call and let her know we have concerns.
0:20:50 > 0:20:52PHONE RINGS
0:20:52 > 0:20:53Hello.
0:20:53 > 0:20:56- Hi, is that Gbemi?- Yeah.
0:20:56 > 0:20:59We're very concerned about the pitches.
0:20:59 > 0:21:03Did I not ask everybody if they were OK with the decision? Everybody nodded.
0:21:03 > 0:21:09I personally think that to lead the pitch should either be Haya or Zara.
0:21:09 > 0:21:13We've made the decision. That's what we're going to go with.
0:21:13 > 0:21:16Gbemi, we just feel a duty to let you know.
0:21:16 > 0:21:20- OK, thank you for letting me know. - Thanks for calling.- That's fine.
0:21:20 > 0:21:22That's very fine. Thank you.
0:21:22 > 0:21:24She's not going to back down.
0:21:24 > 0:21:29I made the decision I'm going to be pitching, so I would say the best thing to do is just help.
0:21:30 > 0:21:3210am.
0:21:32 > 0:21:35OK, shall we bring Tracey and Brandon through?
0:21:35 > 0:21:37Shooting pictures for the boys' packaging,
0:21:37 > 0:21:4116-year-old professional photographer Harry H.
0:21:41 > 0:21:44His face is looking brilliant.
0:21:44 > 0:21:47- I like that last one.- I like it.
0:21:47 > 0:21:50- Everybody happy?- Definitely happy with them. Brilliant.
0:21:50 > 0:21:53Don't forget Harris. Don't leave him behind.
0:21:53 > 0:21:57What I'd like to try is a minimalistic style of shot.
0:21:57 > 0:21:59We're trying to appeal to a modern mother.
0:21:59 > 0:22:05Calling the shots in the girls' studio, 16-year-old filmmaker Zara.
0:22:05 > 0:22:07I'd like to keep as much colour in it as possible.
0:22:10 > 0:22:11Everyone smile at Beth.
0:22:12 > 0:22:14And everyone smile at me.
0:22:14 > 0:22:17What I was going for in the pictures was a very fresh, clean look,
0:22:17 > 0:22:19that made the product look its best.
0:22:19 > 0:22:22I really hope that our sub-team recognise that.
0:22:22 > 0:22:25Waiting for the photos, project manager Gbemi.
0:22:30 > 0:22:32There's an obvious...
0:22:32 > 0:22:37The woman's black. It doesn't make sense.
0:22:37 > 0:22:40Even the daddy is quite tanned.
0:22:40 > 0:22:43He looks like he's been to Spain for some time at least.
0:22:43 > 0:22:47I am very upset that the team didn't confirm with me when they picked the models
0:22:47 > 0:22:49because the family just doesn't go together.
0:22:49 > 0:22:53We're going to have to try and make it as good as possible.
0:22:56 > 0:22:58It looks like the pictures have arrived.
0:22:58 > 0:23:02On the boys' team, with packaging design almost complete...
0:23:02 > 0:23:05That is amazing!
0:23:05 > 0:23:08They're quite good photographs.
0:23:08 > 0:23:12All they need, a unique selling point.
0:23:12 > 0:23:17I want three clear bullet points to say makes feeding fun and familiar,
0:23:17 > 0:23:21and maintains bottle temperature for six to eight hours.
0:23:21 > 0:23:24I don't think I like 'makes feeding fun and familiar'.
0:23:24 > 0:23:27Parents know how feeding is, they know it's a nightmare.
0:23:27 > 0:23:31This makes it crystal clear what the whole purpose of the hippo is.
0:23:31 > 0:23:36- The whole purpose of the hippo is the insulation.- It's not.
0:23:36 > 0:23:39The key issue is mealtime. It's a nightmare to get babies fed.
0:23:39 > 0:23:41It's a fun hippo distracting them
0:23:41 > 0:23:44and every time they've got that fun hippo in front of them.
0:23:44 > 0:23:46That is the key concept.
0:23:46 > 0:23:50Harry M hasn't really shut the hell up about this familiarity thing.
0:23:50 > 0:23:55In terms of being our only unique selling point, it's not that at all.
0:23:55 > 0:23:59It's the fact that we do have a product that insulates.
0:23:59 > 0:24:03This product is a new product that's going to sell.
0:24:03 > 0:24:08- There are already bottle warmers. - But not a mobile one.
0:24:10 > 0:24:15Packaging done, it's time to talk shop with the retailers.
0:24:17 > 0:24:19If we can't even demonstrate it correctly
0:24:19 > 0:24:23then there's no way anybody is going to want to place an order with us.
0:24:26 > 0:24:30First stop for the girls, department store John Lewis,
0:24:30 > 0:24:33with potential for a big order.
0:24:37 > 0:24:42Comfy Curve is...provides comfort,
0:24:42 > 0:24:46control and care for both you and, and your baby.
0:24:47 > 0:24:51It's a portable device which is also washable and detachable.
0:24:53 > 0:24:56Comfy Curve is easy to wear, easy to take off and also adjustable.
0:24:56 > 0:25:00So what do you use it for?
0:25:02 > 0:25:04When you've done a pitch and you've finished,
0:25:04 > 0:25:08the worst question you can ever be asked is what does your product do?
0:25:08 > 0:25:10Really bad news for them.
0:25:14 > 0:25:17First for the boys, JoJo Maman Bebe,
0:25:17 > 0:25:20specialist chain of child and baby boutiques.
0:25:23 > 0:25:24So, hello.
0:25:24 > 0:25:27Pitching, 16-year-old team leader Lewis.
0:25:27 > 0:25:32It's a fun cartoon character based... based upon, you know, a hippo.
0:25:32 > 0:25:36It will be easy to clean, an easy-to-clean bottle-holder,
0:25:36 > 0:25:39which is significantly more hygiene to drink from.
0:25:39 > 0:25:43Very often in public places for parents there aren't facilities available
0:25:43 > 0:25:49to boil the children's drinks. Nor do they...nor... Sorry.
0:25:50 > 0:25:55Nor do they provide somewhere where the cool drinks can stay cool.
0:25:55 > 0:25:59We will also, um, come up with a whole different ideas
0:25:59 > 0:26:03so the whole chain is actually not available for other options.
0:26:03 > 0:26:06We'd all be happy to answer questions you guys have.
0:26:06 > 0:26:13At JoJo we don't do a lot of very cartoony type animals. It's not kind of our sort of look.
0:26:13 > 0:26:15But it is a nice-looking thing
0:26:15 > 0:26:18and I take your point about the toy aspect of it.
0:26:20 > 0:26:23I think that pitch went really well.
0:26:23 > 0:26:25I wouldn't say really well.
0:26:27 > 0:26:29If I was them, I wouldn't order one.
0:26:29 > 0:26:33I do think it's a good product but the pitch was woeful.
0:26:34 > 0:26:39Do you two mind if I lead the next one? Harry, you can lead the next one.
0:26:39 > 0:26:41Er...
0:26:43 > 0:26:46Um, well, at the end of the day it's your decision.
0:26:46 > 0:26:52I'd love to do it, but I mean if you want to go for it, go for it, mate.
0:26:52 > 0:26:54OK, we're just here now so see you in a second.
0:26:54 > 0:26:59If we muck this up then we are gone.
0:27:03 > 0:27:05The department store.
0:27:07 > 0:27:11A fun cartoon-character-based, based, um...
0:27:11 > 0:27:13So it makes the child familiar.
0:27:13 > 0:27:15From our market research we have discovered
0:27:15 > 0:27:19that parents from all over are on the hunt from something which is...
0:27:19 > 0:27:23Which in...which... Sorry, which can insulate the bottles
0:27:23 > 0:27:26and is portable to take with them for when they're on the move.
0:27:26 > 0:27:28If they drink with this, it would just slip,
0:27:28 > 0:27:32whereas with this it's a hard rubber grip.
0:27:32 > 0:27:35- The idea is that the baby holds that?- Yes.
0:27:35 > 0:27:39It's more for the parent to actually hold it and when it goes to feed the baby,
0:27:39 > 0:27:43the distraction of the feet and the whole hippo concept
0:27:43 > 0:27:47will distract the baby from the ominous task of what is feeding.
0:27:49 > 0:27:52I'd just like to thank you all for your time.
0:27:52 > 0:27:55- Thank you.- Thanks very much.
0:27:55 > 0:27:58I just, I just don't want to do the next pitch, guys.
0:27:58 > 0:28:02I've done two and it's enough. I'd like to give someone else the opportunity.
0:28:03 > 0:28:06At the boutique chain, the girls.
0:28:08 > 0:28:12Comfy Curve is comfortable, it's controllable
0:28:12 > 0:28:16and it provides care for both you and your baby.
0:28:16 > 0:28:19It's detachable, it's compact and also you can wash it.
0:28:19 > 0:28:23It's cheap, it's hand-able and you won't have to buy it again.
0:28:23 > 0:28:28It's actually not super-clear what that actually does.
0:28:34 > 0:28:37I just think that if you feel that you could do a better pitch
0:28:37 > 0:28:40then you should pose that question to Gbemi.
0:28:40 > 0:28:42I just want to have the best pitcher pitching.
0:28:42 > 0:28:45I would love to lead the next pitch.
0:28:50 > 0:28:52Before we go in, I would just like to ask
0:28:52 > 0:28:54if I could possibly take over for this pitch.
0:28:54 > 0:28:59If you feel that you're truly confident and able to deliver this pitch...
0:28:59 > 0:29:01You are, or you wouldn't put yourself...
0:29:01 > 0:29:04- To be honest, I am confident.- You should definitely lead this pitch.
0:29:08 > 0:29:11Final stop for both teams...
0:29:13 > 0:29:17..global giants in the parenting market - Mothercare.
0:29:18 > 0:29:20First in, the girls.
0:29:22 > 0:29:24This product, Comfy Curve,
0:29:24 > 0:29:28is designed for babies between the age of zero to eight months.
0:29:28 > 0:29:32It is the new and useful product that will help
0:29:32 > 0:29:37both mums, dads and grandparents with carrying the baby, supporting the baby
0:29:37 > 0:29:39and also feeding the baby.
0:29:39 > 0:29:43It's very small, it's compact. You can just put it in your handbag,
0:29:43 > 0:29:47go to the park, go to a restaurant and carry your baby whenever you want.
0:29:47 > 0:29:53It is a product that we all think would fit perfectly throughout all your stores internationally.
0:29:54 > 0:29:57I really liked it. I actually really do like it
0:29:57 > 0:30:00and I'm happy I took the decision to let you do it.
0:30:00 > 0:30:03- Well done, girls. - ALL: Team Kinetic. Woo!
0:30:05 > 0:30:08I know you think, "God, who is this nutter in the corner?"
0:30:08 > 0:30:12I've said this again and again but we need to focus on the familiarity.
0:30:12 > 0:30:16Insulation and toy is our USP, that is what the product is.
0:30:16 > 0:30:20I've just made this point and we'll see in the boardroom who was right.
0:30:20 > 0:30:23There's no need for comments like that, Harry.
0:30:23 > 0:30:25You're seriously like a baby spitting out your dummy.
0:30:25 > 0:30:29- Go and get a grip, will you? - No need to get aggressive, Lewis.
0:30:29 > 0:30:33You're getting aggressive. "We'll see about this in the boardroom."
0:30:33 > 0:30:35Lewis, how am I being aggressive in any way?
0:30:43 > 0:30:48Taking over the all-important final pitch, Harry H.
0:30:48 > 0:30:52Harris The Hippo is the coolest and hottest hippo around.
0:30:52 > 0:30:53Primarily it's an insulator
0:30:53 > 0:30:57but also there's the factor of making feeding fun for a child.
0:30:57 > 0:31:01The concept is that they will look forward to feeding time.
0:31:01 > 0:31:06Whenever they see it they know it's feeding time and getting familiar with that is important.
0:31:06 > 0:31:11Babies drink bottles for a short period of their life and then after that...
0:31:11 > 0:31:14This can contain other brands of juice drink or water.
0:31:14 > 0:31:18That was another point that our market research provided to us.
0:31:18 > 0:31:22They want something that's going to last. Something that's 12.99
0:31:22 > 0:31:25and they can use for two years is attractive to them.
0:31:26 > 0:31:29- Thank you very much for your time. - Thank you.
0:31:29 > 0:31:32- I hope they order loads. - I hope they order thousands.
0:31:32 > 0:31:37- I'm not going back to that bloody cafe tomorrow.- I know. Seriously.
0:31:38 > 0:31:42I'm going to eat loads so I don't have to eat from there.
0:31:42 > 0:31:46It's not the eating out I mind, it's losing the task!
0:31:49 > 0:31:52Pitches over.
0:31:52 > 0:31:56Tomorrow, the boardroom.
0:32:51 > 0:32:52Good morning.
0:32:52 > 0:32:55ALL: Good morning, Lord Sugar.
0:32:55 > 0:32:59This task is all about coming up with a product,
0:32:59 > 0:33:01and then pitching it.
0:33:01 > 0:33:03It's quite simple, really.
0:33:03 > 0:33:09It's the way that products are made. It's the way that the world goes round in the retail trade.
0:33:09 > 0:33:13So we'll start off talking to the girls' team.
0:33:13 > 0:33:16- Who was the project manager? - That was me, Lord Sugar.
0:33:16 > 0:33:21I put myself forward. So did Liz and Zara.
0:33:21 > 0:33:24I never really properly put myself forward because I thought
0:33:24 > 0:33:26if no-one else will do it then I will.
0:33:26 > 0:33:30- You decided you would stand back for a moment.- Yeah.
0:33:31 > 0:33:34So was you happy with Gbemi as a team leader?
0:33:34 > 0:33:37I was. I thought she was really good and decisive.
0:33:38 > 0:33:42- This is your product here you came up with.- Yes.
0:33:42 > 0:33:49Tell me about it, apart from it looking like a Blackpool or West Ham scarf.
0:33:49 > 0:33:52It's a sling strap to hold your baby,
0:33:52 > 0:33:56to provide comfort for the wearer and support for the baby's head.
0:33:56 > 0:33:59Yeah. It does look like a football scarf, actually.
0:33:59 > 0:34:02I don't think we'll stock it in the West Ham shop.
0:34:02 > 0:34:06The cushion will come in handy for going to sleep watching your team play.
0:34:06 > 0:34:09Oh, you've started already!
0:34:10 > 0:34:13Just to get an understanding of what's gone on,
0:34:13 > 0:34:17- that's the packaging over there. - Yes.- Is that an adopted baby?
0:34:17 > 0:34:20- That's what I failed to understand. - Who chose all those three?
0:34:20 > 0:34:24I was the one fighting for this baby and I'd like to explain to you why.
0:34:24 > 0:34:26The child you see is eight months old.
0:34:26 > 0:34:30She was the only one that fitted the age bracket of the product.
0:34:30 > 0:34:33But there was a baby that could go with the family.
0:34:33 > 0:34:36Me, Hannah and Gbemi were awaiting your phone call all day
0:34:36 > 0:34:39then you ring us to say we have a black mother with a white child
0:34:39 > 0:34:42and it's all confirmed. We laughed and thought,
0:34:42 > 0:34:45"Why did you not ring up to verify the decision you were making?"
0:34:45 > 0:34:50I told Zara I think the colour of the baby is going to be a big issue but she was very determined.
0:34:51 > 0:34:53If you're marketing a product,
0:34:53 > 0:34:59you start off at a disadvantage by showing a picture like that.
0:34:59 > 0:35:01It's a mistake.
0:35:01 > 0:35:03And it's a big mistake.
0:35:04 > 0:35:08Now, we went to the retailers. Who did the pitches?
0:35:08 > 0:35:11I did the first two and Hayley did the last pitch.
0:35:11 > 0:35:13In our group everyone wanted to pitch
0:35:13 > 0:35:17and Gbemi, the project manager, said, "I'm doing it."
0:35:17 > 0:35:20- I didn't straight away say I'm pitching.- I think you did.
0:35:20 > 0:35:22Did she do a good pitch or not?
0:35:22 > 0:35:25I think it could have been a little more engaging
0:35:25 > 0:35:30- and smiling more and being more open about it.- What did you feel?
0:35:30 > 0:35:33Did you feel the buyers you were talking to were interested in your product?
0:35:33 > 0:35:36They were engaged, especially when asking questions.
0:35:36 > 0:35:40What about when they asked what do you use it for?
0:35:40 > 0:35:42Did you think they were engaged then?
0:35:42 > 0:35:45I never pinpointed that actual point, but when I...
0:35:45 > 0:35:47You're telling me you went through a pitch
0:35:47 > 0:35:50and at the end the woman had listened to you
0:35:50 > 0:35:54and then she asked afterwards what is it actually used for?
0:35:54 > 0:35:57I don't think I gave a clear enough description.
0:35:57 > 0:36:01It's blatantly clear that you didn't if at the end of it she said, "What do you use it for?"
0:36:01 > 0:36:03Obviously she didn't understand it.
0:36:06 > 0:36:10OK, let's move on to the boys. Who was the project manager?
0:36:10 > 0:36:13- I was, Lord Sugar.- Good team leader? - I would say Lewis was quite poor.
0:36:13 > 0:36:18- He didn't make decisions well and was quite aggressive. - He was indecisive.
0:36:18 > 0:36:21His good points were that he was charismatic about the product,
0:36:21 > 0:36:25in times when people were being extremely uncooperative...
0:36:25 > 0:36:27Ben, what have you got to say?
0:36:27 > 0:36:32I think Lewis done a good job. We've got big personalities and people wasn't cooperating.
0:36:32 > 0:36:36All right. Look, we've ended up with the hippo here.
0:36:36 > 0:36:38How did it evolve?
0:36:38 > 0:36:43Basically we all had loads of ideas that were completely different to our final product.
0:36:43 > 0:36:47I wanted to go for my book but that was dismissed by the project manager.
0:36:47 > 0:36:51- Tell me about it.- The product I came up with was a new kind of book
0:36:51 > 0:36:55that as the story progressed the parents could record their own voice
0:36:55 > 0:36:59and they could tell the stories so the children became familiar with the parent's voice
0:36:59 > 0:37:04and the parents could include the vocabulary that they would like the children to pick up.
0:37:04 > 0:37:08The practicality of that product that you're talking about...
0:37:08 > 0:37:14I once woke up one morning and said, "I've just thought of a great idea, a car that runs off of water."
0:37:14 > 0:37:18I'm being a bit facetious there, but what I'm trying to say is
0:37:18 > 0:37:23was the product you thought of practical to implement and make for a good price?
0:37:23 > 0:37:27- I was told it was possible they could produce something like that. - Sounds good to me so far.
0:37:27 > 0:37:32Can I just say, in the initial brainstorm I did not dismiss any ideas.
0:37:32 > 0:37:37We went to the department store and we sort of got our inspiration from what was available.
0:37:37 > 0:37:41Let's try and get some order in this so I can understand what's going on here.
0:37:41 > 0:37:47I haven't got to the position yet as to how you came about choosing this thing here.
0:37:47 > 0:37:51What happened was we were speaking to one of the sales assistants.
0:37:51 > 0:37:56We had this idea of a friendly hippo, maybe a hippo with something inside it.
0:37:56 > 0:37:59Lewis suggested a bottle that's also a toy.
0:37:59 > 0:38:03- I said a bottle within a toy.- OK, that's it. That's how we got there.
0:38:03 > 0:38:05Brings a whole new meaning to hip flask.
0:38:05 > 0:38:09What do people do with it other than keep things hot and cold?
0:38:09 > 0:38:13It's a playful character that can be used as a toy they can have.
0:38:13 > 0:38:18- Something to go to sleep with? - Exactly.- I used to go to sleep with a piggy bank.
0:38:18 > 0:38:19All right, gents,
0:38:19 > 0:38:24you got the same three retailers that the ladies had to pitch to.
0:38:24 > 0:38:28Who decided to do the presentation?
0:38:28 > 0:38:30I done the first two pitches. Can I also state,
0:38:30 > 0:38:34after the first pitch, we all thought it generally went well.
0:38:34 > 0:38:39- Harry M said he didn't think it went well.- I didn't think the first pitch went well either.
0:38:39 > 0:38:44- Who did the third one?- Harry. Which was great.- How did that go? - Better. He's more professional.
0:38:46 > 0:38:50OK, I think it's about time we find out how we all got on.
0:38:52 > 0:38:56Look, ladies and gentlemen, one thing we did tell all the suppliers
0:38:56 > 0:39:01is that all of these products will, of course, if they order them,
0:39:01 > 0:39:05be subject to further development and safety approval and all that stuff.
0:39:05 > 0:39:08Nick, let me know how the boutique childcare chain
0:39:08 > 0:39:11got on with the boys' product.
0:39:11 > 0:39:14With a bit of development they placed an order
0:39:14 > 0:39:16for 1,200 Harris The Hippos.
0:39:20 > 0:39:22Karren, from the same retailer?
0:39:22 > 0:39:27I'm afraid they weren't impressed with the pitch. No orders.
0:39:28 > 0:39:31And the large department store?
0:39:31 > 0:39:35Well, they really didn't understand the point of the product
0:39:35 > 0:39:37and as a result, again no orders.
0:39:41 > 0:39:43Nick, the department store?
0:39:43 > 0:39:46I regret the same outcome. No orders.
0:39:46 > 0:39:49Right.
0:39:49 > 0:39:53Now the international childcare chain, how did they do there?
0:39:53 > 0:39:55They didn't like it as a bottle feeder
0:39:55 > 0:39:57but they liked the novelty of it.
0:39:59 > 0:40:01On that basis, with a bit of development,
0:40:01 > 0:40:03they're going to go for 4,000 units.
0:40:03 > 0:40:06Right, so so far
0:40:06 > 0:40:10I've got 5,200 units to the boys. And Karren?
0:40:10 > 0:40:14Well, um, explained by Haya in the pitch,
0:40:14 > 0:40:19they thought it was a really good concept. They liked it.
0:40:19 > 0:40:22They placed an order for 7,500 units.
0:40:25 > 0:40:30There you go, ladies. There's another little lesson to learn.
0:40:30 > 0:40:34And that is that everybody should do what they're best at doing
0:40:34 > 0:40:37and clearly the design is your forte and a good project manager
0:40:37 > 0:40:43will sometimes use and deploy the right person for the right job.
0:40:43 > 0:40:46It looked like in this particular case, Haya did a very good job.
0:40:46 > 0:40:49You've got a lot to thank her for.
0:40:49 > 0:40:53I'm going to thank you now, with your treat.
0:40:53 > 0:40:57You're going off to learn the art of street dance,
0:40:57 > 0:41:01which is very popular amongst people of your age, I believe.
0:41:01 > 0:41:08There's some fella called Ashley from Diversity who is going to teach you all of this stuff.
0:41:08 > 0:41:09OK?
0:41:09 > 0:41:12So go off and have a good time,
0:41:12 > 0:41:15popping and locking.
0:41:15 > 0:41:18- I'll see you on the next task. - Thank you very much.
0:41:25 > 0:41:27Oh, my God!
0:41:27 > 0:41:30THEY TALK OVER EACH OTHER
0:41:30 > 0:41:32I think we need to thank Haya.
0:41:32 > 0:41:35I think you know the rest of the routine now.
0:41:35 > 0:41:42When you come back in, explain to me what you think was the reason for the failure of this task.
0:41:42 > 0:41:44Off you go.
0:41:50 > 0:41:54Here they are!
0:41:54 > 0:41:57So, guys. We are going to teach you a dance routine today.
0:41:57 > 0:42:01First move, you're going to go...bounce. Bounce.
0:42:01 > 0:42:06Down to the floor. Look. Back. Knee. Knee. Lift.
0:42:06 > 0:42:12I can't believe that my idea made us win the task and get the treat.
0:42:12 > 0:42:14With Diversity!
0:42:14 > 0:42:17- Lift up, like this. Hmm... - Who was project manager? Mmm...
0:42:20 > 0:42:21Concentrate.
0:42:21 > 0:42:25Five, six... Five, six, seven, eight.
0:42:36 > 0:42:38Da-da da-da da-da-da. Step, step.
0:42:39 > 0:42:42- Yes! - ALL: Woo!
0:42:42 > 0:42:44All right. Let's go.
0:43:03 > 0:43:05Product was wrong.
0:43:05 > 0:43:12I think Lord Sugar and the retailers both liked my book idea better, which you dismissed.
0:43:12 > 0:43:14And Ben, I don't mean this in a bad way,
0:43:14 > 0:43:18- but I struggle to see what you brought to the task. - What I brought to the task?!
0:43:18 > 0:43:23- What did you contribute? - What did you contribute?- The concept of the product. The colouring.
0:43:23 > 0:43:29The pitches. I had strong views about the USP of the product.
0:43:29 > 0:43:34There is so much friction throughout the team at the moment. It's unreal.
0:43:34 > 0:43:37Harry M is just getting on everybody's nerves.
0:43:37 > 0:43:41- You're extremely disruptive. - I didn't like the concept
0:43:41 > 0:43:45of that as a bottle insulator and I still don't like it.
0:43:45 > 0:43:50- You were chucking your toys out of the pram. We were getting on with it. - I was trying to make you see sense.
0:44:09 > 0:44:13- Can you send the candidates in, please?- Yes, Lord Sugar.
0:44:15 > 0:44:18Lord Sugar will see you now.
0:44:26 > 0:44:30The failure of the task was that you sold 5,200 units
0:44:30 > 0:44:35and the girls sold 7,500 of their units. That's why you lost.
0:44:35 > 0:44:40It's got a lot to do with the fact that perhaps the presentation wasn't good enough.
0:44:40 > 0:44:45And you, Lewis, decided you were going to do the pitching.
0:44:45 > 0:44:49- Yes, Lord Sugar.- What made you do that?- I was thinking, I think I could do something,
0:44:49 > 0:44:51buying and negotiating is sort of my thing.
0:44:51 > 0:44:55- I thought, I'll go for the first pitch.- Lewis, Lewis, Lewis.
0:44:55 > 0:45:00I told all of you that the key to this thing is to choose
0:45:00 > 0:45:04the right person from the team to do the right job.
0:45:04 > 0:45:08What I'm trying to get down to is understanding why you didn't
0:45:08 > 0:45:14think amongst your colleagues here are some of them who are a little more eloquent than you
0:45:14 > 0:45:16in presentation and allow them to do it?
0:45:16 > 0:45:20I just don't want to sit back and like, sort of,
0:45:20 > 0:45:24just sit in the background and do a demonstration or hold the sign.
0:45:24 > 0:45:29- I wanted to contribute more. - Were you glory hunting a bit? - Erm, yes.- Completely.
0:45:29 > 0:45:34- Yes, you were glory hunting? - I thought you meant glory for the team.- Glory for yourself.
0:45:34 > 0:45:37No.
0:45:37 > 0:45:42Another problem that I had with the project manager was that I wanted to go for my book...
0:45:42 > 0:45:47When I spoke to the manager that we were pitching to, they said it was a good product
0:45:47 > 0:45:51and they would be keen on it. I think you were crazy to ignore that.
0:45:51 > 0:45:54All our eyes diverted to this multi-purpose...
0:45:54 > 0:46:00- My...- Harry, you made the task very difficult for everyone.
0:46:00 > 0:46:03And it was a bit like having an enemy from the opposing team
0:46:03 > 0:46:06in your own team trying to disrupt the harmony at any given point.
0:46:06 > 0:46:09Harry, what do you think your input was?
0:46:09 > 0:46:12I really wanted to push this concept of familiarity.
0:46:12 > 0:46:16I think it was quite a unique innovation.
0:46:16 > 0:46:21This could be a repeated feeding tool that a baby becomes more familiar with the feeding process.
0:46:21 > 0:46:26The logic behind it was some kind of psychological effect on the child?
0:46:26 > 0:46:30Ben and Harry were shouting at Lewis, saying, "No, it's an insulator."
0:46:30 > 0:46:34As a team, I went with Ben's, Harry's and James's decision
0:46:34 > 0:46:38that we were going to go for the insulator. I agreed with the insulator.
0:46:38 > 0:46:43We saw the great aspects you were thinking of. We took that on board.
0:46:43 > 0:46:49But just because it wasn't the main idea, you seemed to have a tantrum about it.
0:46:49 > 0:46:54I fought my corner. I don't think that was the unique selling point. I think we should have focused
0:46:54 > 0:47:00- on the psychological, innovative concept of the product. - It's not a bad idea, you know.
0:47:00 > 0:47:06Right, who was responsible for formulating the packaging?
0:47:06 > 0:47:12- That was myself, Harry and Ben. - So you two did the pitches, sent them over...
0:47:12 > 0:47:16- Which I was more than pleased with. - So what did Ben do?
0:47:16 > 0:47:20I don't mean to be mean but I don't actually know. He helped me with the packaging.
0:47:20 > 0:47:26Lewis, what more could have I done that would have made you happy with my performance?
0:47:26 > 0:47:30When I went to the casting, I sat there, I made notes, I asked questions...
0:47:30 > 0:47:35You asked the question for a baby model product, what do you do in your spare time.
0:47:40 > 0:47:44Gentlemen, there's a lot of conflicting differences here.
0:47:44 > 0:47:50It gets down to the situation where Lewis as the team leader, you have to decide
0:47:50 > 0:47:53which two people you want to bring back into this boardroom.
0:47:57 > 0:48:01I'm going to bring back Harry M and Ben, Lord Sugar.
0:48:02 > 0:48:05Well, we'll find out the reasons why shortly.
0:48:06 > 0:48:12James and Harry H, go back to the house
0:48:12 > 0:48:14and I'll be speaking to you on the next task, OK?
0:48:14 > 0:48:16- Thank you, Lord Sugar.- OK.
0:48:21 > 0:48:25I'm going to have a little chat here with Nick and consult with Karren
0:48:25 > 0:48:27but, as you know,
0:48:27 > 0:48:31the process is that one of you will be leaving today, OK?
0:48:31 > 0:48:32All right, off you go.
0:48:45 > 0:48:47Well, a fiery bunch.
0:48:47 > 0:48:53Lewis...is enthusiastic, which is a great, great gift.
0:48:53 > 0:48:58Nothing wrong with enthusiasm but perhaps you shouldn't try and take too much of the limelight.
0:48:58 > 0:49:03I think that is one of the traps that unfortunately young people fall into.
0:49:05 > 0:49:08Clearly, Harry M is not popular.
0:49:08 > 0:49:11I have to decide whether he's not popular because he's persistent
0:49:11 > 0:49:15or because he's an irritant and can't work with people.
0:49:16 > 0:49:19The one quiet voice, actually, was Ben.
0:49:19 > 0:49:23He hasn't put himself forward for anything so far on both tasks.
0:49:23 > 0:49:25He just maybe wasn't given a chance to shine.
0:49:31 > 0:49:34- 'Can you send the candidates in?' - Yes, Lord Sugar.
0:49:34 > 0:49:36Lord Sugar will see you now.
0:49:50 > 0:49:54Lewis, why have you brought these two fellows in, then?
0:49:54 > 0:49:56Let's start with Ben.
0:49:56 > 0:50:00To be honest, I'm confused with what Ben actually contributed on the first day
0:50:00 > 0:50:04and I think that every single task you give us, you give us an opportunity to shine,
0:50:04 > 0:50:08and I don't think that by this task you used that opportunity as well as you could have.
0:50:08 > 0:50:11The personalities we've got in the group, they're really strong.
0:50:11 > 0:50:14I take a sort of relaxed approach to working.
0:50:14 > 0:50:17I don't show myself as much.
0:50:17 > 0:50:20I don't stand up and shout like others do in the group.
0:50:20 > 0:50:23- Did you mean calm or do you mean relaxed?- Calm, sorry, Nick.
0:50:25 > 0:50:27There's being calm and then there's standing back
0:50:27 > 0:50:29and letting people do the work.
0:50:29 > 0:50:32I didn't stand back and let people do the work. I contributed.
0:50:34 > 0:50:36What's Harry doing here?
0:50:36 > 0:50:39Basically, Lord Sugar, regardless of his contribution towards the task,
0:50:39 > 0:50:41I think that his attitude stinks.
0:50:41 > 0:50:44I can't even use a word to describe how he behaves towards us.
0:50:44 > 0:50:46Rude doesn't even fit in.
0:50:46 > 0:50:50I didn't feel I was being listened to and I felt I had to repeat myself
0:50:50 > 0:50:53again and again and again and if he had taken the time
0:50:53 > 0:50:56to listen to what I had to say, I wouldn't have been so much of a bulldozer,
0:50:56 > 0:50:59but I felt the team was going in the wrong direction.
0:50:59 > 0:51:02The thing is, Harry, that, you know,
0:51:02 > 0:51:05you can't, on the one hand, claim
0:51:05 > 0:51:08that most of this, or quite a lot of this was your idea
0:51:08 > 0:51:12and then tell me across the table that he didn't listen to you.
0:51:12 > 0:51:14Because there it is.
0:51:14 > 0:51:19- When it came down to the USP, I was adamant...- The whole team didn't listen, it was a team decision.
0:51:19 > 0:51:21- How about letting him speak? - I was very adamant
0:51:21 > 0:51:26that the only unique thing about this product is the fact the whole feeding innovation...
0:51:26 > 0:51:31- I got that.- Lewis didn't listen to me and I had to repeat, repeat, repeat.
0:51:31 > 0:51:35But it's sitting here in front of us, so someone must have listened.
0:51:35 > 0:51:38I think that he's all about himself and I think you want someone
0:51:38 > 0:51:42- who works as a team and I don't think Harry can do that.- Lewis, Lewis,
0:51:42 > 0:51:45I've heard enough to have concluded myself
0:51:45 > 0:51:48that Harry has contributed something so, you know,
0:51:48 > 0:51:51I would hate to think that you're bringing people back in here
0:51:51 > 0:51:53on personalities because, the thing is this,
0:51:53 > 0:51:57I'm the one that susses that out.
0:51:57 > 0:52:00But, Harry, if you do have a kind of personality
0:52:00 > 0:52:02which doesn't allow you to work with people,
0:52:02 > 0:52:07then you ain't gonna work...long-term.
0:52:08 > 0:52:13Lewis, I just want to make sure that you are here in this process
0:52:13 > 0:52:15for the right reason.
0:52:15 > 0:52:19And I do hope that you, or anybody else,
0:52:19 > 0:52:24is not trying to hog the limelight and in doing so...
0:52:25 > 0:52:30..spoiling the chances of the team because you do come across that way.
0:52:30 > 0:52:34So what's the reason for the failure of the task?
0:52:34 > 0:52:38The reason for the failure of the task I think was mainly the...
0:52:38 > 0:52:41the...the middle pitch which I delivered.
0:52:41 > 0:52:45I did stumble and I just didn't perform as well as I could have.
0:52:45 > 0:52:48I will hold my hands up and accept the blame for that,
0:52:48 > 0:52:50for the middle pitch.
0:52:52 > 0:52:54Ben, one more chance here.
0:52:54 > 0:52:59You shouldn't fire me because I've got the business experience. I've run my own business,
0:52:59 > 0:53:02I started out at the age of 13. I'm very passionate.
0:53:02 > 0:53:04I've done a lot of highly recommendable things
0:53:04 > 0:53:08- such as working for my local council, demonstrating what I can do.- Mm.
0:53:10 > 0:53:12Harry, why shouldn't I fire you?
0:53:12 > 0:53:15To be honest, Lord Sugar, I'm very confident in my performance to date.
0:53:15 > 0:53:17I may not have had the smoothest ride
0:53:17 > 0:53:21but I feel I've definitely shown some glimmers of hope
0:53:21 > 0:53:25that I can be somebody who can learn and develop to be a very strong and prominent businessman.
0:53:25 > 0:53:27Lewis, same question.
0:53:27 > 0:53:30I've got the experience in how businesses work,
0:53:30 > 0:53:33and I think that throughout this whole process,
0:53:33 > 0:53:35- I could really blossom.- Mm.
0:53:38 > 0:53:41OK, listen, gentlemen. I'm going to summarise now.
0:53:41 > 0:53:43I think I've had enough. It's been difficult
0:53:43 > 0:53:47to try and understand which of you should be leaving the process today.
0:53:47 > 0:53:51And I will start off by saying that, once again,
0:53:51 > 0:53:57endorsing the fact that you must never underestimate
0:53:57 > 0:54:01your achievement in getting here, first of all.
0:54:02 > 0:54:05Ben, you seem, from the past two weeks,
0:54:05 > 0:54:09to be somebody that has been, you know, eager to assist
0:54:09 > 0:54:12but has not come up with, in my opinion,
0:54:12 > 0:54:15at the moment, any kind of inspirational ideas.
0:54:18 > 0:54:19Lewis...
0:54:19 > 0:54:21I like your spirit.
0:54:22 > 0:54:25But the decision to pitch...
0:54:26 > 0:54:28..was disastrous.
0:54:32 > 0:54:38Harry, I've heard a lot of what you've contributed in this task.
0:54:38 > 0:54:40It makes sense
0:54:40 > 0:54:41but you're not liked.
0:54:43 > 0:54:45Which is not a nice thing.
0:54:54 > 0:54:58Balancing up this very difficult decision I have to make,
0:54:58 > 0:55:00I'm going to have to say that...
0:55:06 > 0:55:08..with regret...
0:55:10 > 0:55:13- Ben, you're fired. - Thank you, Lord Sugar.
0:55:22 > 0:55:24I've left you in, Lewis,
0:55:24 > 0:55:27because you may have taken on a little bit more than you can chew,
0:55:27 > 0:55:30but I feel you deserve to stay.
0:55:30 > 0:55:34Harry, if this continues, then no matter how good you are,
0:55:34 > 0:55:38it's going to be difficult for me to allow you to remain in the process.
0:55:38 > 0:55:41Both of you, take it on board, because I'll be watching you.
0:55:41 > 0:55:45Go back to the house. I'll see you on the next task.
0:56:02 > 0:56:04Lord Sugar didn't get to see the best of me.
0:56:04 > 0:56:08I felt that he didn't like my calm, relaxed approach.
0:56:08 > 0:56:12Unfortunately, I didn't get time to show him what I can actually do.
0:56:20 > 0:56:24- I hope it's not a double firing because I have a feeling it is.- Don't say that!
0:56:24 > 0:56:27Nothing better than a double firing!
0:56:31 > 0:56:34- Hello!- Oh, my God!- Lewis!- Hello.
0:56:35 > 0:56:37That was absolutely awful.
0:56:37 > 0:56:42Lord Sugar went, "From what I've seen, the team do not like you."
0:56:42 > 0:56:45So... he said, "Going forward, you are a strong candidate,"
0:56:45 > 0:56:50he said, basically, "Just get on with the team. You're in a house of 10 people. Just make sure it happens."
0:56:50 > 0:56:55I know we get on in the house, now I'm really gonna make sure that transpires in the task.
0:57:00 > 0:57:07Now just 10 candidates remain in the fight to become Lord Sugar's Young Apprentice.
0:57:09 > 0:57:11- KNOCK ON DOOR - Next time.
0:57:11 > 0:57:14You are going to make flower arrangements
0:57:14 > 0:57:16and sell them to the public.
0:57:16 > 0:57:20Roses are red, violets are blue, come and have a look, we'll do a good deal to you.
0:57:20 > 0:57:25- Hopes blossom...- Go, go, go!- Raising your voice isn't going to make us count faster. We're doing it.
0:57:25 > 0:57:28- We can sell you all of this for £125.- What?
0:57:28 > 0:57:30That didn't impress me at all.
0:57:30 > 0:57:33- Oh, no.- ..then wilt in the heat.
0:57:33 > 0:57:34Every single one of you here
0:57:34 > 0:57:38should be capable of doing those numbers, no? You're fired.
0:57:38 > 0:57:40Subtitles by Red Bee Media Ltd
0:57:40 > 0:57:42E-mail subtitling@bbc.co.uk