0:00:05 > 0:00:08It's an education like no other.
0:00:08 > 0:00:12I don't care what background you're from, whether you're upper class, middle class.
0:00:12 > 0:00:17The only class I'm interested in is finding someone who's first class.
0:00:19 > 0:00:27From all over the country, 12 of Britain's youngest and brightest business brains have come to London.
0:00:27 > 0:00:33I love to encourage young people like you, to see whether you've got that spark of genius in you.
0:00:33 > 0:00:34Go, go, go, go!
0:00:34 > 0:00:38Aged 16 and 17, all have a passion for business.
0:00:38 > 0:00:40225, final offer.
0:00:40 > 0:00:45They'll compete for a life-changing prize worth £25,000...
0:00:45 > 0:00:48I have some amazing news.
0:00:48 > 0:00:50..to kick-start a business career.
0:00:50 > 0:00:55Don't try and pretend that you know it all, because believe me, it will be embarrassing.
0:00:55 > 0:00:59To succeed, they'll have to impress the boss.
0:00:59 > 0:01:02This is not a talent show.
0:01:02 > 0:01:09In charge of a vast business empire, Lord Sugar started his career while still at school.
0:01:09 > 0:01:13Now he's on the hunt for his next Young Apprentice.
0:01:13 > 0:01:16Can I speak? It's impossible for us to go to a market.
0:01:16 > 0:01:18Can you please, please listen to me! Ssh!
0:01:18 > 0:01:21Closed. Closed.
0:01:21 > 0:01:24- To win, they must work as teams... - Yes!
0:01:24 > 0:01:27- ..but shine as individuals. - THEY GIGGLE
0:01:27 > 0:01:30Guys, stop trying to shift the blame.
0:01:30 > 0:01:31Wasn't me.
0:01:31 > 0:01:36Because in the end, there can only be one Young Apprentice.
0:01:37 > 0:01:38You're fired.
0:01:38 > 0:01:41You're fired. With regret, you're fired.
0:01:51 > 0:01:54- Thank you. - Previously on Young Apprentice -
0:01:54 > 0:02:01You are going to make flower arrangements and sell them to the public and three corporate clients.
0:02:01 > 0:02:04Pitching for business,
0:02:04 > 0:02:06- Lewis fumbled... - PHONE RINGS - Can you turn it on silent?
0:02:06 > 0:02:09I'm sorry, I don't know how to work the phone.
0:02:09 > 0:02:11Harry, Harry, just listen.
0:02:11 > 0:02:13..and Zara dug in.
0:02:13 > 0:02:17No, but we can't negotiate, Zara. It's not a negotiation.
0:02:17 > 0:02:18We can negotiate.
0:02:18 > 0:02:21Lizzie's team failed to deliver.
0:02:21 > 0:02:25I wouldn't have that mantelpiece display. It doesn't look five-star deluxe.
0:02:25 > 0:02:27But on their stall...
0:02:27 > 0:02:28That's going to be £7, sir.
0:02:28 > 0:02:30..profits bloomed.
0:02:30 > 0:02:32You look like you've shifted loads, guys.
0:02:32 > 0:02:34In the boardroom...
0:02:34 > 0:02:36You've won this thing by £12.
0:02:36 > 0:02:40- ..Hannah's team lost by a snip. - Who's responsible for the failure of the task?
0:02:40 > 0:02:44- I think the person who decided the pricing on the overall bouquets. - Hannah cut down Harry M...
0:02:44 > 0:02:50- You're not a team player.- You cannot say I don't work in the best interests of the team.- I just did.
0:02:50 > 0:02:52..but a sudden frost nipped it in the bud.
0:02:52 > 0:02:57With regret, Hannah, and possibly because you brought the wrong people back, I have to say...
0:02:57 > 0:02:58- You're fired. - Thank you very much.
0:02:58 > 0:03:04Now nine remain in the battle to become the Young Apprentice.
0:03:11 > 0:03:13PHONE RINGS
0:03:14 > 0:03:167:00am.
0:03:17 > 0:03:18PHONE RINGS
0:03:18 > 0:03:23- Good morning. - 'Lord Sugar would like to meet you at the Natural History Museum.'
0:03:23 > 0:03:27'The cars will be with you in 20 minutes.'
0:03:28 > 0:03:30We're going to the Natural History Museum.
0:03:32 > 0:03:36I think it's something to do with, like, development.
0:03:36 > 0:03:38Yeah, like from an old thing, and then...
0:03:38 > 0:03:40- ..developing it into a new thing. - Yeah.
0:03:40 > 0:03:44It's all about animals and stuff. It's got a massive model blue whale and things.
0:03:44 > 0:03:46I'm not a fan of museums myself.
0:03:46 > 0:03:48HE LAUGHS
0:03:48 > 0:03:52I hate both nature and history, but if it makes money,
0:03:52 > 0:03:54then I'll get to like it.
0:04:10 > 0:04:13I find fossils and stuff extremely boring.
0:04:13 > 0:04:17- Do you reckon Lord Sugar lives in the Natural History Museum? - HAYLEY LAUGHS
0:04:17 > 0:04:20He doesn't live in the Natural History Museum, of course he doesn't.
0:04:20 > 0:04:23Lizzie was only joking. Lizzie was telling a joke.
0:04:27 > 0:04:29The Natural History Museum.
0:04:29 > 0:04:33Home to fossils dating back hundreds of millions of years.
0:05:00 > 0:05:02- Good morning. - ALL: Good morning, Lord Sugar.
0:05:02 > 0:05:05So here we are in the Natural History Museum.
0:05:05 > 0:05:09As you can see, this place is housing
0:05:09 > 0:05:13some of the oldest creatures that have ever walked on this planet.
0:05:13 > 0:05:15You may be looking across here,
0:05:15 > 0:05:20thinking there's a couple of old creatures also in my friend Nick and I,
0:05:20 > 0:05:24and it's interesting, because that's what this task is all about.
0:05:24 > 0:05:27The over-50s market.
0:05:27 > 0:05:31People over 50 have a lot of disposable income.
0:05:31 > 0:05:36In fact, they spend over £260 billion per year.
0:05:36 > 0:05:39So it's not just you youngsters who spend all the money.
0:05:39 > 0:05:43Now, I've laid on eight suppliers.
0:05:43 > 0:05:47Your job is to go and meet them and choose two products
0:05:47 > 0:05:50that you think will appeal top the over-50s market,
0:05:50 > 0:05:52and you're going to go off and sell them
0:05:52 > 0:05:53at The 50+ Show at Kensington Olympia tomorrow.
0:05:56 > 0:05:58And here's the good news.
0:05:58 > 0:06:00The good news is, this is not all about profit.
0:06:00 > 0:06:04Your job is to sell as much as possible.
0:06:04 > 0:06:07So you'll be judged on sales volume. OK?
0:06:07 > 0:06:10So get your pricing right, get your products right.
0:06:10 > 0:06:15I'll be looking at things like that to see whether you're actually using your brains.
0:06:15 > 0:06:18But I'm going to change the teams over a little bit.
0:06:18 > 0:06:23So Haya and Hayley, I'd like you to move over to Atomic,
0:06:23 > 0:06:27and Gbemi and Zara, you come over here to Kinetic.
0:06:27 > 0:06:31Nick will be following Atomic, and Karren will be following Kinetic.
0:06:31 > 0:06:33So, everything clear?
0:06:33 > 0:06:34ALL: Yes, Lord Sugar.
0:06:34 > 0:06:36Off you go.
0:06:36 > 0:06:41Tomorrow, the teams will set up stalls at The 50+ Show.
0:06:41 > 0:06:46Today, they must choose two winning products to sell there.
0:06:46 > 0:06:49The team that makes the most money will win.
0:06:51 > 0:06:52First job for both teams -
0:06:52 > 0:06:55pick a project manager.
0:06:55 > 0:07:00- I'm quite happy to put myself forward as project manager.- I was also going to put myself forward.
0:07:00 > 0:07:03I would also like to put myself forward as project manager.
0:07:03 > 0:07:07I hang out a lot with my grandmother, and I do really like old people.
0:07:07 > 0:07:08So I know what they want.
0:07:08 > 0:07:14We have to remember, guys, this isn't elderly. It's over-50s. Is your grandma a young grandma?
0:07:14 > 0:07:15It's over 50. She's 63.
0:07:15 > 0:07:17I know a lot of over-50s.
0:07:17 > 0:07:21My parents, family friends, I'm also quite confident at selling,
0:07:21 > 0:07:25- and I'd really, really like to step up on this task.- I think we're going to go with Haya.
0:07:25 > 0:07:30- We'll go with Haya, then. Are you happy with that? - For the sake of moving on.
0:07:30 > 0:07:31Just because, you know,
0:07:31 > 0:07:34she's dealt with her grandma on quite a few occasions,
0:07:34 > 0:07:36it doesn't make her any more qualified than myself.
0:07:36 > 0:07:38I would have really liked to take this task on,
0:07:38 > 0:07:40but I'm going to have to get behind Haya.
0:07:40 > 0:07:41Who wants to be project manager?
0:07:41 > 0:07:43Me, me, me, me, me!
0:07:43 > 0:07:44I want to put myself forward.
0:07:44 > 0:07:49I do think I'm a good leader, and I think going to see products and seeing how they work...
0:07:49 > 0:07:53- I'm interested in that. - I just think that I can sell. This is all about selling.
0:07:53 > 0:07:59- So I'd be really enthusiastic about doing it.- James hasn't had a chance to be project manager yet.
0:07:59 > 0:08:03- I don't think it should be him just because he hasn't done it yet. - Let's put it to a vote.
0:08:03 > 0:08:06- The quicker we can make this decision...- I agree.
0:08:06 > 0:08:08So, James...
0:08:08 > 0:08:10Three. Sorry, Harry.
0:08:10 > 0:08:14People always tell me that I'm 17 going on 67 or something,
0:08:14 > 0:08:18so, you know, maybe this will be the task for me.
0:08:18 > 0:08:22The most important thing is you have to get a cheapest price from them.
0:08:22 > 0:08:27- Get their recommended retail price, but also say, what is the lowest... - Cheapest and maximum.- Yeah.
0:08:27 > 0:08:31Cos if we get there and it's not selling well, we'll want to drop the price.
0:08:31 > 0:08:34We can't do that without their permission, so we need to get that.
0:08:34 > 0:08:38But also really be confident about the product, and say you love it even if you hate it.
0:08:42 > 0:08:47With suppliers spread across London, and just six hours to see them all,
0:08:47 > 0:08:50the teams split up.
0:08:50 > 0:08:54The strategy when it comes to pricing, I want a product that is quite expensive,
0:08:54 > 0:08:58and one which is fairly cheap or reasonable.
0:08:58 > 0:09:02But then, I think it's more important to go for...
0:09:02 > 0:09:04..which are going to be suited best.
0:09:04 > 0:09:06Yes, the most suited, but I'm just telling you
0:09:06 > 0:09:10that I want one which is fairly expensive,
0:09:10 > 0:09:13and one which is suited for everyone's budget.
0:09:13 > 0:09:15South London.
0:09:15 > 0:09:19First stop for Gbemi and project manager James,
0:09:19 > 0:09:21an electric pie maker.
0:09:21 > 0:09:22Hi. How are you?
0:09:22 > 0:09:23I'm James.
0:09:23 > 0:09:27I'm Lisa, and today I'm going to be presenting the pie maker to you.
0:09:27 > 0:09:28So it's quite easy.
0:09:28 > 0:09:30This is enough to make two pies.
0:09:30 > 0:09:33- Yeah.- So then just pop them in like that to make your little base.
0:09:33 > 0:09:36- Looks good. - Yeah, it really does.
0:09:36 > 0:09:41Take the meat filling, pop it in. And then you simply take the pie tops, place them on...
0:09:41 > 0:09:43I think we could definitely sell a lot of these.
0:09:43 > 0:09:45I'm quite excited about them,
0:09:45 > 0:09:48because I think it appeals to the market we'll be selling it to.
0:09:48 > 0:09:49What about the price?
0:09:49 > 0:09:52It sells for £19.99.
0:09:52 > 0:09:55And is that the lowest price? Is there no negotiation...?
0:09:55 > 0:09:58Not... This isn't for us, it's for the customers.
0:09:58 > 0:10:03There is a slight negotiation. The lowest price that we'd be prepared to go to is £14.99.
0:10:03 > 0:10:06- From my point of view, I think it's such a good product. - Absolutely.
0:10:06 > 0:10:11I don't think we'll need to drop the price, but what we have to do is just get the...all the numbers.
0:10:11 > 0:10:12I'd like one of those.
0:10:12 > 0:10:15So would I, but what I'm really excited about is that if we like them,
0:10:15 > 0:10:20- imagine what the over- 50s, what they...- What they would like. I genuinely actually really like it.
0:10:20 > 0:10:21I lied in there.
0:10:21 > 0:10:25I said that it was brilliant and that I wanted one and all the rest,
0:10:25 > 0:10:27but I don't want a pie maker, I can assure you of that.
0:10:29 > 0:10:31Chelsea, west London.
0:10:31 > 0:10:36The rest of James's team - Harry H, Lizzie and Zara,
0:10:36 > 0:10:39check out the latest in compact cleaning.
0:10:40 > 0:10:42The Maxi Vac is lightweight.
0:10:42 > 0:10:48It can clean up accidental spills in seconds, or vac whole rooms in minutes.
0:10:50 > 0:10:53Now, our vac retails for £39.99.
0:10:53 > 0:10:56When you consider that many upright cleaners can be in excess of £100,
0:10:56 > 0:10:58that really is a great value price.
0:10:58 > 0:11:02There's 600 watts of power in this. You can feel it when you turn the item on.
0:11:02 > 0:11:04- Can I have a go? - Yeah, sure.
0:11:04 > 0:11:08- Oh my God, yeah, it is... - You see what I mean? You do feel it, don't you?
0:11:08 > 0:11:12- Can I have a feel? - Have a feel of it.
0:11:12 > 0:11:17I think we can really sell this, actually. It would be fantastic in an exhibition space, as well.
0:11:17 > 0:11:21It's small, you can give examples, people can pick it up and use it.
0:11:21 > 0:11:25So just to check there's nothing else that we need to ask you about...
0:11:25 > 0:11:28Um...er...
0:11:28 > 0:11:30Yeah.
0:11:30 > 0:11:31Well, thank you for your time.
0:11:31 > 0:11:37- Nice to meet you guys. - Great product, thank you so much. Thanks very much for your time.
0:11:37 > 0:11:40- Basically, we're just going to give you some feedback on the Mini Vac.- Yeah?
0:11:40 > 0:11:42I really liked it.
0:11:42 > 0:11:47I think we can get it out, use it, demonstrate it, and everyone will see how practical it is.
0:11:47 > 0:11:50And also, it's quite cheap. It's only £39.99.
0:11:50 > 0:11:53And is £39.99 the only price they gave you?
0:11:53 > 0:11:55You didn't get a minimum price on it?
0:11:55 > 0:11:58That's the price they think it should be sold for.
0:11:58 > 0:12:02They said that's a really cheap price, and it's a price that people are willing to pay, so...
0:12:02 > 0:12:05Hmmm...
0:12:05 > 0:12:08On the other team, Harry M and Hayley.
0:12:09 > 0:12:11What you have here is a nest box...
0:12:11 > 0:12:16In the top of the nest box, you have a camera drawer with a camera in.
0:12:16 > 0:12:20A product for hi-tech twitchers.
0:12:20 > 0:12:23The camera lens itself is poking through into the nesting chamber.
0:12:23 > 0:12:27So you would simply plug in, select the AV channel on your television,
0:12:27 > 0:12:30and there you have your own wildlife TV channel.
0:12:30 > 0:12:35- I actually really like this product. - Excellent.- When I wake up in the morning, it's so nice hearing birds.
0:12:35 > 0:12:38It's kind of relaxing, almost, going to bed at night,
0:12:38 > 0:12:42- things are switched on, and that's live, it's exciting for the customer.- Indeed.
0:12:42 > 0:12:46- Has this sold in any trade shows previously?- Yes. We sell at different trade shows.
0:12:46 > 0:12:47How's it sold?
0:12:47 > 0:12:52In terms of a daily sale, we would expect to sell along the lines of about 150.
0:12:52 > 0:12:55Just, sort of, a question on price.
0:12:55 > 0:12:57You'd be selling this one at £89.
0:12:57 > 0:12:59£89. OK. Is that a flexible price?
0:12:59 > 0:13:01Right, what I'll tell you is,
0:13:01 > 0:13:04we sell these products all day long at the RRPs which I've quoted you.
0:13:04 > 0:13:10However, if you have to discount the price, you can discount to £79.
0:13:10 > 0:13:12- We're confident we could sell this. - OK.
0:13:12 > 0:13:14We can really sell this! HAYLEY LAUGHS
0:13:14 > 0:13:16At a high price. I am confident!
0:13:18 > 0:13:26I liked the fact that he said they would typically sell 150 units per day at a trade show.
0:13:26 > 0:13:29Say we repeat that, and we round the price up to £100? That's £15,000.
0:13:29 > 0:13:31- Yeah.- That's massive.
0:13:32 > 0:13:34Midday.
0:13:34 > 0:13:36Fashionable Notting Hill.
0:13:38 > 0:13:40For Lewis and project manager Haya,
0:13:40 > 0:13:43a modern take on a pensioner's classic.
0:13:43 > 0:13:45Forget frumpy tartan two-wheelers -
0:13:45 > 0:13:50- I'd like to introduce you to the Rolls-Royce of shopping trolleys. - THEY LAUGH
0:13:50 > 0:13:54She's sleek and sophisticated, and she actually comes from Barcelona.
0:13:54 > 0:13:57The bag istelf holds 40 litres, enough for a big shop.
0:13:57 > 0:14:02And at the front there's an extra 10-litre cool bag, which will keep your ice-cream frozen.
0:14:02 > 0:14:05Is it multi-sex, would you say?
0:14:05 > 0:14:08Cos as you can see, it's only red and purple,
0:14:08 > 0:14:10and some men do prefer...
0:14:10 > 0:14:14We actually find the black and the red tend to sell slightly more,
0:14:14 > 0:14:16but the colours do attract people.
0:14:16 > 0:14:20- Can I ask, is it definitely weatherproof, and stuff?- Sorry? - Waterproof.
0:14:20 > 0:14:22- Can it cope with different weathers, such as wind?- Yes.
0:14:22 > 0:14:27- It's made of aluminium, so it will never rust, even in a British winter.- That's great.- Never rust.
0:14:27 > 0:14:29Fantastic.
0:14:29 > 0:14:31'Haya, full marks. Very professional.
0:14:31 > 0:14:34'Unfortunately, Lewis sort of babbled on.'
0:14:34 > 0:14:38He said, "Is it good in the weather, is it good in the wind?"
0:14:38 > 0:14:41Which I though was a very odd thing to say.
0:14:41 > 0:14:43Bordering on the inane, really.
0:14:46 > 0:14:47This is Sam.
0:14:47 > 0:14:49Nice to meet you, Sam.
0:14:49 > 0:14:53Next for Lizzie, Zara and Harry H,
0:14:53 > 0:14:54an inflatable dog shower.
0:14:54 > 0:14:59- How do you wash your dog?- To be quite honest, in my bath, so I'm interested to see your alternative.
0:14:59 > 0:15:01Let me show you how it works.
0:15:01 > 0:15:04So, first of all, we have to inflate it.
0:15:06 > 0:15:10So if you had to give this product three key features that were its best selling points,
0:15:10 > 0:15:13- what would they be?- Number one is there's nothing like it.
0:15:13 > 0:15:20- Number two is it's easy to store, and number three is it's something you can do at home.- Great.
0:15:20 > 0:15:21Ooh!
0:15:21 > 0:15:26The retail price on this we're recommending is £129.99.
0:15:26 > 0:15:30- Well, that's good. That's really great.- Well, thank you very much, Gary.
0:15:30 > 0:15:35It's a great product, and the fact that there's nothing like it around is a great selling point.
0:15:35 > 0:15:38The team are being really polite, really attentive,
0:15:38 > 0:15:40but they're not being very businesslike.
0:15:40 > 0:15:42They're not getting the lowest possible price.
0:15:42 > 0:15:45And sales in exhibitions tend to be impulse sales,
0:15:45 > 0:15:47and they are really price-driven.
0:15:47 > 0:15:50They're going to have to sort this out.
0:15:50 > 0:15:55In Notting Hill, for Gbemi with team leader James...
0:15:55 > 0:15:59- You have to be really keen, really interested in it.- All right, cool. - Come on...
0:15:59 > 0:16:00..the shopping trolley.
0:16:00 > 0:16:04This is an award-winning piece of 21st-cCentury engineering,
0:16:04 > 0:16:07and it is the first of its kind in the world.
0:16:07 > 0:16:10It will actually fold down completely flat,
0:16:10 > 0:16:12so one..two..three.
0:16:12 > 0:16:16- Brilliant.- I like it.- I love the product.- I like the fact that it's portable.
0:16:16 > 0:16:20Well, it's a 21st-century answer to an age-old problem.
0:16:20 > 0:16:22I'm really excited about selling a product like this,
0:16:22 > 0:16:26something that's fashionable but practical and very convenient.
0:16:26 > 0:16:28I think it answers a lot of problems.
0:16:28 > 0:16:31And as regards price, what's the recommended retail price?
0:16:31 > 0:16:32- It retails at £125. - OK.
0:16:32 > 0:16:36I'm pretty confident that we could sell this for that,
0:16:36 > 0:16:39but if the worst came to the worst and it came late in the day
0:16:39 > 0:16:43and we weren't selling many, what would you be comfortable with us selling it at?
0:16:43 > 0:16:49- I think for the one-off promotion, if you sell with enthusiasm and vigour...- Yeah.
0:16:49 > 0:16:52..I think we could just dip under the hundred and take it to £99.
0:16:52 > 0:16:54I think that's fantastic.
0:16:54 > 0:16:58- I'm definitely going to invest in one of these whenever... - I'll do you a deal.
0:16:58 > 0:17:00Thank you. I'll know where to come.
0:17:00 > 0:17:05- I quite liked it. - You quite liked it. - Yeah, I quite liked it.
0:17:05 > 0:17:10I'm never going to want the product, and I just wondered, will people buy that?
0:17:10 > 0:17:14But then again, old people do just want to, like, sort of dash their money.
0:17:14 > 0:17:18Cos they just don't see the point in saving any more.
0:17:18 > 0:17:21If you just keep saving, and just save to your grave... JAMES LAUGHS
0:17:21 > 0:17:23It's true.
0:17:26 > 0:17:32- Oh, wow! They look like mini pies. I was expecting a big pie machine. - That's what I was expecting as well.
0:17:32 > 0:17:36Next to be offered a slice of the pie maker market, Haya and Lewis.
0:17:36 > 0:17:39It's perfect for people who can't cook, as well.
0:17:39 > 0:17:43- It's simple. - When you think of pastry and stuff,
0:17:43 > 0:17:47you've got to be an amazing French chef to be able to do this, when it's really quite simple.
0:17:47 > 0:17:53- I'm quite excited about this now. - Can we eat it afterwards? - Yeah, you can. You can try them.
0:17:53 > 0:17:58- Can I just ask you, what's the recommended retail price? - We suggest it to be sold at £19.99.
0:17:58 > 0:17:59£19 or £90?
0:17:59 > 0:18:01£19. £19.99.
0:18:01 > 0:18:02- Oh, my God.- So good.
0:18:02 > 0:18:04That's, like, incredibly good value.
0:18:04 > 0:18:07And are your prices negotiable? Can we reduce it by 20%?
0:18:07 > 0:18:11£14.99 at the very lowest.
0:18:11 > 0:18:13- That's as low as we're prepared to go.- That's really good. - That's very good.
0:18:13 > 0:18:15So if you see now...
0:18:15 > 0:18:17- God!- And that's how easy it is.
0:18:17 > 0:18:18Wow. It looks so good.
0:18:18 > 0:18:22It does. It's as if it's just been popped out of a bakery.
0:18:22 > 0:18:24- Wow.- I love the pie maker. I think it's perfect.
0:18:24 > 0:18:28I can see it selling out in minutes, to be honest.
0:18:28 > 0:18:30I want one of them, like, literally.
0:18:30 > 0:18:31It's so good, isn't it?
0:18:31 > 0:18:34- Seriously. - I think that's definitely my top choice.
0:18:34 > 0:18:35Welcome.
0:18:35 > 0:18:41- Last appointment for the other half of Haya's team...- Particularly pertinent to the over-50s market.
0:18:41 > 0:18:42..a pillow with a twist.
0:18:42 > 0:18:46It can be used to give greater comfort...
0:18:47 > 0:18:48..underneath.
0:18:48 > 0:18:51In addition to this, it also contours to the head of the chair,
0:18:51 > 0:18:55which conforms nicely to the shape of your head.
0:18:55 > 0:18:57This does look very comfortable.
0:18:57 > 0:19:00- It is really good. - It's a fantastic... - Try it behind your head.
0:19:00 > 0:19:02- Shall I try it out?- Yeah.
0:19:02 > 0:19:07That's surprisingly comfortable. I'm feeling my back sort of automatically straightening.
0:19:07 > 0:19:12- Does it straighten... Yeah, it does. - Particularly... It is very...
0:19:12 > 0:19:15Yeah! Definitely, so we can get the customers trying it out.
0:19:15 > 0:19:18I know that can definitely sell, and I know how I would sell it.
0:19:18 > 0:19:19Erm... Price.
0:19:19 > 0:19:24- The Versatile Pillow has a recommended retail price of £9.99. - OK.
0:19:24 > 0:19:27- You'll know this, but this product will sell itself.- It's really good.
0:19:27 > 0:19:32And I would feel very confident selling this. I think we could do, definitely, a very good job.
0:19:32 > 0:19:35- I really like it. - I quite like it. - I really like it.
0:19:35 > 0:19:38That product is the perfect fit.
0:19:38 > 0:19:42This travel pillow will really, really sell.
0:19:42 > 0:19:44This is the product we need to go with.
0:19:45 > 0:19:475:00pm.
0:19:47 > 0:19:50Just time to see the last few products.
0:19:50 > 0:19:53- So this is our solar charging backpack.- OK...- OK?
0:19:53 > 0:19:56Is it easily broken... Can it break... Is it, sort of...
0:19:56 > 0:19:59What's the word? If you drop it, will it...
0:19:59 > 0:20:01- It's very resilient. Yeah. - So it's resilient.
0:20:01 > 0:20:05- That's really practical. I think that's good.- I really like that.
0:20:05 > 0:20:08I think it's a fantastic product, I think we can sell a lot of them.
0:20:08 > 0:20:12..before deciding which two to take to the show.
0:20:13 > 0:20:18What we have that Gbemi and I are keen on is the shopping trolley
0:20:18 > 0:20:20because it's not your conventional shopping trolley -
0:20:20 > 0:20:21it's got four wheels,
0:20:21 > 0:20:24it's got a cooler section for frozen and chilled goods.
0:20:24 > 0:20:27And we did sort of hustle a price down to £100.
0:20:27 > 0:20:31- That sounds really good. - Which products would you pick out of yours?
0:20:31 > 0:20:35The vacuum has some really clear, really definite, really positive selling points.
0:20:35 > 0:20:39Just selling it to people off a stall will probably be fairly easy.
0:20:39 > 0:20:42OK, if the feedback on the vacuum is that positive,
0:20:42 > 0:20:44- I'm going to trust your decision. - OK.
0:20:44 > 0:20:47Vacuum and shopping trolley, final decision. Happy with that?
0:20:47 > 0:20:49OK. Talk to you later.
0:20:49 > 0:20:53Harry and Hayley, my first choice is the pie maker.
0:20:53 > 0:20:57My second choice is the designer shopping trolley.
0:20:57 > 0:21:02Our first choice is the pillow, our second choice is the bird camera.
0:21:02 > 0:21:04I've decided we're going with the pie maker.
0:21:04 > 0:21:09I really think we should go with this pillow, it is the perfect fit.
0:21:09 > 0:21:11I appreciate that but at the end of the day,
0:21:11 > 0:21:15the pie maker is more expensive and I can see it flying off the shelves,
0:21:15 > 0:21:16and that's my first choice.
0:21:16 > 0:21:20Not everyone wants to cook and make pies.
0:21:20 > 0:21:23I really love the pie maker, I'm going with it, that's my final decision.
0:21:23 > 0:21:26- I know you haven't seen the pillow. - Harry, listen to me.
0:21:26 > 0:21:30I need to choose one cheap product and one fairly expensive product.
0:21:30 > 0:21:34Haya, this pillow would sell to anyone walking through those doors.
0:21:34 > 0:21:39Harry, as project manager I'm going with my first choice, pie maker, and secondly, the shopping trolley.
0:21:39 > 0:21:42I'm very confident with the two products I've picked.
0:21:42 > 0:21:43OK, bye-bye.
0:21:46 > 0:21:51- It's a shame. That pillow would have sold big time.- It would have done.
0:21:51 > 0:21:55With both teams keen on the trolley, the supplier must choose.
0:21:55 > 0:21:57I just hope we get them.
0:21:57 > 0:22:00'We are delighted that you will be representing our product.'
0:22:00 > 0:22:03OK, thank you very much, Michael, look forward to doing that.
0:22:03 > 0:22:05Thanks, Michael, bye.
0:22:05 > 0:22:08'I'm afraid the other team just had the edge.
0:22:08 > 0:22:11'I'm genuinely very sorry.'
0:22:11 > 0:22:13OK, thank you very much anyway.
0:22:13 > 0:22:15Oh.
0:22:15 > 0:22:17We can't do anything about it now.
0:22:17 > 0:22:22We just have to go with the second choice, the camera bird box.
0:22:22 > 0:22:26I am disappointed that we lost the designer shopping trolley,
0:22:26 > 0:22:27but there's nothing else I can do.
0:22:27 > 0:22:31We have the camera bird box and we just have to love that product
0:22:31 > 0:22:33and sell it tomorrow.
0:22:38 > 0:22:40The day of the show.
0:22:40 > 0:22:44Just seven hours to sell as many products as possible to the over-50s.
0:22:47 > 0:22:50I think old people are lovely. Every time I see them,
0:22:50 > 0:22:51I always feel sorry for them
0:22:51 > 0:22:54and I want to give them a big hug and squeeze them.
0:22:54 > 0:22:55Squeeze the money out of them!
0:22:58 > 0:23:01We're aiming to push the trolleys as much as possible,
0:23:01 > 0:23:03because that will give us the most sales.
0:23:03 > 0:23:06We need to push everything as hard as it can be pushed, basically.
0:23:07 > 0:23:09Without being pushy.
0:23:13 > 0:23:17Kensington Olympia - venue for The 50+ Show.
0:23:22 > 0:23:26Both teams have two stands - one for each product.
0:23:28 > 0:23:31Standing up straight, smiling.
0:23:31 > 0:23:34- Dance a little bit.- Let's not dance, that'll frighten them off.
0:23:37 > 0:23:3910:00am. Doors open.
0:23:39 > 0:23:41Hi, do you like pie?
0:23:41 > 0:23:42Do I like what?
0:23:42 > 0:23:45Don't be shy, come and have some pie.
0:23:45 > 0:23:48Lewis and team leader Haya pitch the pie maker...
0:23:48 > 0:23:52Good morning, can I introduce you to our new pie maker?
0:23:52 > 0:23:55..their hot samples pulling in peckish pensioners.
0:23:55 > 0:23:56How much is it?
0:23:56 > 0:23:59I'll make you very good offer, 29.99.
0:23:59 > 0:24:03Can you reduce it a little bit, because we are pensioners.
0:24:03 > 0:24:04Oh! I'll make you...
0:24:04 > 0:24:07- I'll have to think about it. - Are you sure?- I'm positive.
0:24:07 > 0:24:12This product is completely new to the market and it has been a big hit.
0:24:12 > 0:24:14It's only 29.99.
0:24:14 > 0:24:17We have gone higher than the recommended retail price
0:24:17 > 0:24:21because I think it deserves more than 19.99 and I think it will sell out.
0:24:21 > 0:24:24- Are you interested in buying one? - No, thank you.
0:24:25 > 0:24:26Thank you.
0:24:26 > 0:24:29- Are you interested in buying one? - No, thank you.
0:24:29 > 0:24:32One thing I've learnt is that people over 50 love freebies.
0:24:36 > 0:24:40Excuse me, ladies, are you interested in a designer shopping trolley?
0:24:40 > 0:24:44On the other team, Zara, Gbemi and James,
0:24:44 > 0:24:48with yesterday's most wanted - the designer shopping trolley.
0:24:48 > 0:24:52The price is £125, but because you would be our first customer,
0:24:52 > 0:24:53I'll do it for 100.
0:24:53 > 0:24:58Do you want to have a go? I'll hold your stuff, have a go.
0:24:58 > 0:25:00- It's quite light, isn't it? - It's very light.
0:25:00 > 0:25:04- Why don't you buy one, treat yourself.- OK.
0:25:04 > 0:25:06I'll do it for £100 for you.
0:25:06 > 0:25:09Have you got your card there? Thank you very much.
0:25:09 > 0:25:15It comes in purple, red, green and black. I love purple, but some like the red, the green and the black.
0:25:15 > 0:25:17There's 40 litres of storage.
0:25:17 > 0:25:20It has a freezer pack to keep all your goods frozen.
0:25:20 > 0:25:21How much all together?
0:25:21 > 0:25:27Its £125, but I could do it for £100 for you. It's a really good product.
0:25:27 > 0:25:29It is actually a good product.
0:25:29 > 0:25:31Would you like to pay now?
0:25:31 > 0:25:35- Do you take cards?- We do take cards. Thank you very much.
0:25:38 > 0:25:40Round the corner, the other half of James' team,
0:25:40 > 0:25:44Harry H and Lizzie, with the fixed-price mini vacuum.
0:25:44 > 0:25:48Look at this, look at what we've got on offer today. Come one, come all.
0:25:49 > 0:25:50Have a look,
0:25:50 > 0:25:54it is really easy to do a once-over in your living room or dining room.
0:25:56 > 0:25:58It sucks it straight up.
0:26:00 > 0:26:03- How much are they?- 39.99.
0:26:03 > 0:26:06If I bought it now, how much would it cost me?
0:26:06 > 0:26:10- 39.99.- 39.99. - If I bought it right now?
0:26:10 > 0:26:12I'm afraid I can't lower the price any more -
0:26:12 > 0:26:14this is the price we have to sell it for.
0:26:14 > 0:26:17- I'm afraid there's no move on it. - I'll think about it.
0:26:17 > 0:26:2112 months' guarantee, it's only 39.99.
0:26:21 > 0:26:25- Can't you give me a discount? - I'm afraid not, that's the lowest price I can do it for today.
0:26:25 > 0:26:28Wait. I need a discount for senior citizens.
0:26:28 > 0:26:30I'm afraid there's no discount available.
0:26:30 > 0:26:32You need speak to your company.
0:26:32 > 0:26:36- OK. Thank you.- Because you will have more customers if you did that.
0:26:36 > 0:26:39We've been asked many times for discount, discount,
0:26:39 > 0:26:42and there's no movement, it's quite rigid, actually, our prices.
0:26:42 > 0:26:45Maybe that was something James forgot to think about,
0:26:45 > 0:26:48or we all forgot to think about, maybe giving a bit of room to move.
0:26:56 > 0:26:59- Hi, Sir, Would you be interested in the camera bird box?- No, thank you.
0:26:59 > 0:27:01No problem.
0:27:01 > 0:27:04Say, "May I show you, may I show you."
0:27:04 > 0:27:06Trying to catch passing customers
0:27:06 > 0:27:10with their costly treat for twitchers, Hayley and Harry M.
0:27:10 > 0:27:13This is the camera bird box, it's very simple,
0:27:13 > 0:27:15it is simply a bird house with a camera inside.
0:27:15 > 0:27:18You can see on your television what's going on in the bird house.
0:27:18 > 0:27:22Instead of seeing the birds going in and out, you can see inside the bird house -
0:27:22 > 0:27:25you can see them laying eggs, the eggs hatching,
0:27:25 > 0:27:28the really nice family environment going on inside.
0:27:28 > 0:27:29What's the total cost?
0:27:30 > 0:27:35At the moment, £125. It's going up later in the day.
0:27:35 > 0:27:37- Is it?- Yeah. - All right, then, we'll leave that.
0:27:37 > 0:27:40If you want to buy one now, you can leave it here
0:27:40 > 0:27:45and whenever you want to, just come back and collect it.
0:27:45 > 0:27:51- How much are they?- The whole set normally retails for £150 to £250.
0:27:51 > 0:27:54We've got a special show price of only £100.
0:27:54 > 0:27:59I'm not sure who's worse, Harry M or Hayley.
0:27:59 > 0:28:02He's gaily saying the price is going up to £200
0:28:02 > 0:28:04if you don't buy it quickly, and she's saying,
0:28:04 > 0:28:10"Well, the recommended retail price is sort of £150 to £250."
0:28:10 > 0:28:13It's either one or the other, but actually both is wrong.
0:28:15 > 0:28:19Midday. Capacity crowds.
0:28:19 > 0:28:22I'm so disappointed. I thought this product would really sell.
0:28:22 > 0:28:26- What is wrong these stingy old people?- I never, ever want to be old.
0:28:26 > 0:28:29With hot pie maker sales cooling,
0:28:29 > 0:28:32a change of tactic from team leader, Haya.
0:28:32 > 0:28:36Lewis, everyone seems to be very interested but they don't want to buy it.
0:28:36 > 0:28:4119.99 is the recommended retail price, we can go down to 14.99.
0:28:41 > 0:28:45- OK. Right, come on.- More, more.
0:28:45 > 0:28:48We are selling these for £14.99.
0:28:48 > 0:28:52This is a special offer for you guys here, for today only.
0:28:52 > 0:28:54- Are you interested in buying one? - I am, actually.
0:28:54 > 0:28:59£15 is what we agreed, I owe you a penny. There you go.
0:28:59 > 0:29:01Trust me, do you want to get one?
0:29:01 > 0:29:03There you go, madam.
0:29:03 > 0:29:06At last the penny's dropped,
0:29:06 > 0:29:08that they actually can sell them on for £14.99.
0:29:08 > 0:29:11They started with a £10 premium.
0:29:11 > 0:29:14You may say, that really was pie-in-the-sky,
0:29:14 > 0:29:16and so it proved to be.
0:29:16 > 0:29:19Much planned for this evening or are you going to make some pies?
0:29:19 > 0:29:20Going to make pies now!
0:29:27 > 0:29:31We're only here for today so if you would like to get it, now is the time.
0:29:31 > 0:29:32We'll think about it.
0:29:32 > 0:29:35Still pushing their designer trolley, James's team.
0:29:35 > 0:29:40Madam, can I interest you in a designer shopping trolley?
0:29:40 > 0:29:44Madam, would you like to take a look at the designer shopping trolley?
0:29:44 > 0:29:49- Right, Zara, come on, energy, energy, let's sell some. - I've got energy!
0:29:49 > 0:29:52Are you interested in buying the product? I can do it at £100,
0:29:52 > 0:29:57the lowest price you'll ever get for this product. Will you take it today?
0:29:57 > 0:29:58No, thank you.
0:29:58 > 0:30:03What if I knock one more pound off, and that is as low as I can go, £99.
0:30:03 > 0:30:07Will you buy one? I'll personally take it to your car for you.
0:30:07 > 0:30:09- Will you take it? - Not now, we'll come back for it.
0:30:09 > 0:30:13- Make sure you're here before 5:00pm. - See you in 20 minutes.
0:30:13 > 0:30:15Promise me, you better not be lying.
0:30:15 > 0:30:18There's loads of customers but the final hurdle is the price,
0:30:18 > 0:30:21we seem to always be falling at that final hurdle.
0:30:21 > 0:30:24Can you get out there? Bit of energy Gbemi, come on.
0:30:24 > 0:30:27We have, James. We've been a really big energy in sales.
0:30:27 > 0:30:30You haven't sold any, though, Zara.
0:30:33 > 0:30:35Would you like to pay by cash or card?
0:30:35 > 0:30:37- I've got card, is that all right? - Yeah.
0:30:37 > 0:30:43Sucking in sales with the fixed-price vac, Lizzie and Harry H.
0:30:43 > 0:30:46- Do you want a bag with that? - I'd love a bag, please.
0:30:46 > 0:30:49You see, we do treat you well, we give you bags. There you go.
0:30:49 > 0:30:52Really simple little product, great for the stairs,
0:30:52 > 0:30:57great for your little once-over in the living room, and at 39.99, it's an absolute steal.
0:30:58 > 0:31:01- You've sold one. - Thank you very much.
0:31:01 > 0:31:04Harry H and Lizzie haven't been able to offer a discount
0:31:04 > 0:31:07because they didn't negotiate one but actually,
0:31:07 > 0:31:10they're demonstrating it so well that people are buying it.
0:31:11 > 0:31:12Hey!
0:31:14 > 0:31:17It's perfect for stairs, nooks and crannies,
0:31:17 > 0:31:19then your full normal cleaning job anyway.
0:31:19 > 0:31:24You've got a very charming face. It's very hard to say no, actually.
0:31:27 > 0:31:284:00pm.
0:31:28 > 0:31:30- Hi, Harry.- Hi, Haya.
0:31:30 > 0:31:34Project manager Haya checks in on the bird box.
0:31:35 > 0:31:37- Have you made any sales?- No.
0:31:37 > 0:31:39- Nothing at all?- Nothing.
0:31:39 > 0:31:43Well, how about you reduce the price to £100?
0:31:43 > 0:31:46It's not the price that's putting them off, it's the concept.
0:31:46 > 0:31:50What do you mean, the concept? You guys were like, "It's very good," yesterday.
0:31:50 > 0:31:53Yeah, out of what we had to choose, it is the better product,
0:31:53 > 0:31:56but people don't like to buy.
0:31:56 > 0:31:59They're walking around saying, "We'll buy at the end of the day."
0:31:59 > 0:32:01Well, keep selling and good luck.
0:32:01 > 0:32:03OK, thanks, bye.
0:32:03 > 0:32:05They haven't even made one bloody sale.
0:32:05 > 0:32:08As the senior citizens head home,
0:32:08 > 0:32:13a final chance for the teenage teams to bag some sales.
0:32:13 > 0:32:15Someone sell a trolley, quick.
0:32:15 > 0:32:18- Can I interest you in our designer shopping trolley?- I don't need one.
0:32:18 > 0:32:20This is only £39.99.
0:32:20 > 0:32:23- Yeah, OK, I think I'll take one of those.- Oh, brilliant.
0:32:23 > 0:32:24Thank you very much.
0:32:25 > 0:32:27There you go, madam.
0:32:27 > 0:32:29That's £14.99.
0:32:29 > 0:32:30It's going fantastic.
0:32:30 > 0:32:32We're selling all these pie-making machines
0:32:32 > 0:32:34in the afternoon, more than anything.
0:32:34 > 0:32:37There you go, madam. Enjoy.
0:32:37 > 0:32:38Thank you very much.
0:32:40 > 0:32:46The camera is in a drawer here, so that it's away from the birds, so they don't peck it or something.
0:32:46 > 0:32:50I'm going to make an executive decision. I want one.
0:32:50 > 0:32:55Of course, that would be fantastic. That's £100, please.
0:32:55 > 0:32:58- Thanks very much indeed. - Thank you very much.
0:32:58 > 0:33:04One bird box bagged, and a new sales tactic - pitching to other traders.
0:33:04 > 0:33:06Hello.
0:33:06 > 0:33:08We're going around, we've got some stock left,
0:33:08 > 0:33:10to see if you'd be interested in taking some.
0:33:10 > 0:33:14We're going to go as rock-bottom as we can, which is £80.
0:33:14 > 0:33:18I'm learning from the last task - get the sales in, get the figure in.
0:33:18 > 0:33:20I'm hoping I can repeat it on this task.
0:33:20 > 0:33:23I don't think I would be interested.
0:33:23 > 0:33:27- And yourself?- Not for me. - OK, thank you for your time.
0:33:27 > 0:33:30I don't think it's something that would go with our business.
0:33:30 > 0:33:34- It's not?- Not really, no. - No problem. Thanks very much. - Thank you.
0:33:34 > 0:33:37Would you be interested in taking some of these bird houses?
0:33:37 > 0:33:40- What for?- To sell alongside your solar products.
0:33:40 > 0:33:44- What do you think? - It's sold very well today. - Shall we take five and try them?
0:33:44 > 0:33:46- 50 quid each. - Can't go below 80, I'm afraid.
0:33:46 > 0:33:49I wish I could go lower, but I can't.
0:33:49 > 0:33:53- Go on, we'll take five. - Excellent.- Five at £80, no problem.
0:33:53 > 0:33:57Harry's come good. Better late than never.
0:33:57 > 0:34:01£500 sold, we'll just have to wait and see if that's enough.
0:34:01 > 0:34:04- I hope it is. - Fingers crossed.- I know.
0:34:07 > 0:34:08Sale at the last minute!
0:34:08 > 0:34:125:00pm. The day is done.
0:34:12 > 0:34:14Tomorrow, the boardroom.
0:34:54 > 0:34:56- Good morning. - Good morning, Lord Sugar.
0:34:58 > 0:35:03- So how did you get on? Enjoy yourself?- ALL: Yes.
0:35:03 > 0:35:07Right, let's start off with Atomic. Who was the team leader?
0:35:07 > 0:35:09- Me, Lord Sugar. - How did that come about, Haya?
0:35:09 > 0:35:12I put myself forward and so did Harry M because
0:35:12 > 0:35:13we haven't managed any task yet.
0:35:13 > 0:35:17At the end, it was a vote and I got voted to become project manager.
0:35:17 > 0:35:19What was the criteria of the vote then?
0:35:19 > 0:35:23Haya has a close relationship with her grandma so we thought...
0:35:23 > 0:35:27Oh, you know someone who's older than 50, is that it? Right, OK.
0:35:27 > 0:35:29That's interesting criteria(!)
0:35:29 > 0:35:31Anyway, good team leader?
0:35:31 > 0:35:33I'd say outstanding, to be honest.
0:35:33 > 0:35:37- And so you each had different suppliers to go off and see?- Mm-hmm.
0:35:37 > 0:35:41You and Lewis, what did you think the best products were?
0:35:41 > 0:35:45We thought the trolley was fantastic and the pie maker.
0:35:45 > 0:35:46And what did you see?
0:35:46 > 0:35:51We saw the pillow, the mini-vacuum and the bird box camera.
0:35:51 > 0:35:55And what did you feed back to the team leader?
0:35:55 > 0:35:56Really liked the pillow.
0:35:56 > 0:35:59We thought the pillow would really sell
0:35:59 > 0:36:03but they were enthusiastic about the pie maker, and Haya decided to opt for that.
0:36:03 > 0:36:05Did you have a strategy for that?
0:36:05 > 0:36:09We wanted to pick an affordable product and a quite expensive product
0:36:09 > 0:36:11so we could have a balance between price.
0:36:11 > 0:36:13I think the point really is that Harry
0:36:13 > 0:36:18put up a fierce fight for his pillow but Haya stamped her foot.
0:36:18 > 0:36:22So on your products, on the two products you chose in the end,
0:36:22 > 0:36:26- you have the pie maker and the bird box, is that right? - That's correct.
0:36:26 > 0:36:29Let's talk about the prices on this pie maker.
0:36:29 > 0:36:32What was the manufacturer's...
0:36:32 > 0:36:35- 19.99.- 19.99?
0:36:35 > 0:36:37- And we negotiated it down to 14.99. - Right.
0:36:37 > 0:36:41But what we did was agree that we would charge a higher price
0:36:41 > 0:36:44at the beginning of the day so it was a bit more expensive
0:36:44 > 0:36:45and then lower it down.
0:36:45 > 0:36:48Are you saying you actually tried to sell ABOVE the manufacturer's price?
0:36:48 > 0:36:50That's correct, we did.
0:36:50 > 0:36:52You'll have the Office of Fair Trading after you soon,
0:36:52 > 0:36:54if you're not careful!
0:36:54 > 0:36:57We're lucky there's no such thing as retail price maintenance.
0:36:57 > 0:36:59You are allowed to sell at what you want.
0:36:59 > 0:37:04So tell me how you went and partitioned off the selling then.
0:37:04 > 0:37:07Haya was attracting the customers in and I was demonstrating
0:37:07 > 0:37:10how to do the pastry, cut it out and work the product
0:37:10 > 0:37:11and then we swapped.
0:37:11 > 0:37:13Sounds like you were busy, then.
0:37:13 > 0:37:16Were you busy selling or busy giving away freebies?
0:37:16 > 0:37:19To be honest, we found all the people over 50 were coming,
0:37:19 > 0:37:21having the tasters and then going away.
0:37:21 > 0:37:24Not that stupid then, these over-50s, are they?
0:37:24 > 0:37:27- They are stingy!- They loved the pies though, loved the taste.
0:37:27 > 0:37:31All right, Kinetic. Team leader?
0:37:31 > 0:37:35- That was me, Lord Sugar. - James, right. So, good team leader?
0:37:35 > 0:37:37- Extremely good, yeah. - Yeah? Good. So when it came
0:37:37 > 0:37:40to product selection, what was your strategy then?
0:37:40 > 0:37:44I told them that I wanted them to be really positive, really enthusiastic.
0:37:44 > 0:37:48I also told them I wanted a minimum price but don't be too pushy
0:37:48 > 0:37:51because we want to get whatever product that we want.
0:37:51 > 0:37:53Right. Was there a conflict over what the teams wanted?
0:37:53 > 0:37:57- There was conflict over the designer shopping trolley.- You wanted that?
0:37:57 > 0:37:59- But they got it.- And they got it. - Yes.
0:37:59 > 0:38:02Looks like your little pep-talk paid off then.
0:38:02 > 0:38:03Who was talking to those people?
0:38:03 > 0:38:05- That was Gbemi and myself.- Right.
0:38:05 > 0:38:07They must have seen something in you.
0:38:07 > 0:38:09I hope you represented them well.
0:38:09 > 0:38:15- OK, so Lizzie, Harry H and Zara went off to discuss the mini-vac.- Yeah.
0:38:15 > 0:38:18- What price did you get for that? - 39.99.
0:38:18 > 0:38:20It was the retail price, that was nice.
0:38:20 > 0:38:23You didn't get a reduction, or a contingency price?
0:38:23 > 0:38:25But when you saw the mini-vac people, what happened?
0:38:25 > 0:38:30- We negotiated it down to 29.99. - £10 off.- Yeah.
0:38:30 > 0:38:32The truth is, you didn't push it, did you?
0:38:32 > 0:38:35I'll say straight out we didn't even attempt to negotiate.
0:38:35 > 0:38:40- I'll stick my hand up. - James, did you not ask them if they had a contingency price?
0:38:40 > 0:38:44I asked and they told me that 39.99 was the lowest price
0:38:44 > 0:38:46and now I find out that 39.99 WASN'T minimum.
0:38:46 > 0:38:50- Exactly.- That's what I instructed. - What did you do on the trolley?
0:38:50 > 0:38:52- You got the trolley.- On that,
0:38:52 > 0:38:54we asked what the recommended retail price was.
0:38:54 > 0:39:00That was £125. I said I'm sure we'll be able to sell at this price
0:39:00 > 0:39:03- but if business is slow, what can we change it to?- Exactly.
0:39:03 > 0:39:06- And he gave me the price of £99. - That is exactly the strategy.
0:39:06 > 0:39:09So how did the sales go?
0:39:09 > 0:39:13- Everybody sell?- Zara didn't sell one product all day, so...- Really? You didn't sell anything?
0:39:13 > 0:39:17I had lots of people who really loved the product and I got them on board with that.
0:39:17 > 0:39:21I told Zara to have a little fun with it, a little enthusiasm.
0:39:21 > 0:39:24One customer, I said I'd carry the box out to the car
0:39:24 > 0:39:28if they bought it. It's all about that when you're selling to the public
0:39:28 > 0:39:30but she didn't take my advice on board.
0:39:30 > 0:39:33No, I think that's a mistake, if I may say so.
0:39:33 > 0:39:36I could not have given more to sell this product.
0:39:36 > 0:39:38I was incredibly enthusiastic.
0:39:38 > 0:39:40Look, I'll tell you what, we'll have a look
0:39:40 > 0:39:41at some of the numbers, shall we?
0:39:41 > 0:39:46For Atomic, Nick, how much did they take on the pie maker?
0:39:46 > 0:39:52- Pies brought in £347.42.- Right.
0:39:52 > 0:39:56And Karren, for Kinetic, how did they get on with the shopping trolley?
0:39:56 > 0:40:00Total sales on that were £329.98.
0:40:00 > 0:40:04Right. Nick, so the bird box?
0:40:04 > 0:40:09A surge there. Up to £500, which gives a day's total
0:40:09 > 0:40:14- of £847.42.- Right.
0:40:14 > 0:40:17And Karren, let's have it for the mini-vac.
0:40:17 > 0:40:22Mini-vac total sales, £808.79.
0:40:22 > 0:40:24I think we can say the mini-vac "cleaned up",
0:40:24 > 0:40:29making a total of £1,138.77 for the day.
0:40:29 > 0:40:32Very good, very good. I like the sound
0:40:32 > 0:40:34of some of your tactics there, James,
0:40:34 > 0:40:36sounded like it was very well organised.
0:40:36 > 0:40:40Well, I've got a treat for you then, for this wonderful win.
0:40:40 > 0:40:43A magic win, as we might put it because you'll actually go off
0:40:43 > 0:40:48and see some magic tricks performed in your own private pod
0:40:48 > 0:40:51on the London Eye, so have a nice time,
0:40:51 > 0:40:53try to make sure James doesn't disappear
0:40:53 > 0:40:56and I'll see you on the next task, OK?
0:40:56 > 0:40:58Thanks very much, Lord Sugar.
0:41:02 > 0:41:04- (Yay!)- Knew it!
0:41:04 > 0:41:08- Well done.- The vac's just done it.
0:41:09 > 0:41:14I wouldn't say it was a close call because you got well and truly beaten
0:41:14 > 0:41:18to the tune of £300 there, so we're going to have to find out
0:41:18 > 0:41:22really why you only sold £847 worth of stuff
0:41:22 > 0:41:26and what actually prevented you coming through as the winning team.
0:41:26 > 0:41:29So as usual, I'm going to send off to have a chat amongst yourselves
0:41:29 > 0:41:32and then you'll come back in here.
0:41:32 > 0:41:34I'll decide which one of you will be leaving the process.
0:41:34 > 0:41:36Off you go.
0:41:45 > 0:41:48MUSIC: "Magic Moments" (Instrumental)
0:41:53 > 0:41:55- Hi, everyone.- Hi.
0:41:55 > 0:41:57I'm Dynamo. Because you guys won today,
0:41:57 > 0:42:03- thanks to project manager James over there...- 100% down to me! - ..I thought
0:42:03 > 0:42:06I'd come up here and give you guys a little show. Watch this.
0:42:08 > 0:42:11- Whoa, that is cool! - Just think of a card.
0:42:13 > 0:42:14Oh!
0:42:16 > 0:42:19- Oh, my God, that is so cool. - One card jumps out.
0:42:19 > 0:42:20Whoo!
0:42:20 > 0:42:24- Oh, my gosh.- Whoa! - That's really weird.
0:42:24 > 0:42:25Close your hand tight.
0:42:28 > 0:42:31Gone. Turn your hand over, look under your watch.
0:42:31 > 0:42:35- Oh, my gosh!- What the...?- What?
0:42:37 > 0:42:38Thank you very much, Dynamo.
0:42:38 > 0:42:42- Maybe you can make these guys disappear so that I win.- Yeah!
0:42:44 > 0:42:47DRAMATIC MUSIC PLAYS
0:42:48 > 0:42:54- Where do you think we went wrong? - We couldn't persuade you to pick anything besides the pie maker.
0:42:54 > 0:42:57- What other product did you want us to pick?- The pillow.
0:42:57 > 0:43:00- If we went for that, you think we'd have won?- Yes.
0:43:00 > 0:43:04You're actually living on another planet to think if we went for the pillow, we'd have won.
0:43:04 > 0:43:06But that product would have sold.
0:43:06 > 0:43:08'There's no way I'm going home.'
0:43:08 > 0:43:11My performance speaks for itself. They got the wrong end of the stick.
0:43:11 > 0:43:13'I contributed £400 worth of sales,
0:43:13 > 0:43:16'that's nearly half of the team's total sales.'
0:43:16 > 0:43:19If the rest of the team did that, which wouldn't be here.
0:43:19 > 0:43:24- Haya, we sold £500, you sold £300. - Because it's a cheaper alternative.
0:43:24 > 0:43:26But your product was the problem.
0:43:26 > 0:43:29OK, reality is we didn't choose the pillow, OK?
0:43:29 > 0:43:33- Yeah, and that was your decision. - I stand by my decision and I think it WAS the correct decision.
0:43:33 > 0:43:34'I am worried'
0:43:34 > 0:43:37because I am project manager, it's my responsibility.
0:43:37 > 0:43:39I think I led the team perfectly well
0:43:39 > 0:43:42but Hayley and Harry M just didn't listen to me.
0:43:53 > 0:43:55RECEPTIONIST: You can go through to the boardroom now.
0:44:05 > 0:44:09Well, I hope you had a fruitful meeting to discuss
0:44:09 > 0:44:11the outcome of this task.
0:44:11 > 0:44:16Let's get the batting order right so we know what we're talking about.
0:44:16 > 0:44:20Haya, I think you were adamant that the whole team was going to have the pie maker?
0:44:20 > 0:44:23- Yes, I take responsibility for that. - You were adamant?- Yes.
0:44:23 > 0:44:25You wanted the pillow?
0:44:25 > 0:44:26I DID want the pillow.
0:44:26 > 0:44:29Why do you think the pillow would've sold better than a pie maker?
0:44:29 > 0:44:33- I think...- My point was that the pillow was very suited
0:44:33 > 0:44:35to anyone who came through that door.
0:44:35 > 0:44:37I know a lot of over-50s who'd buy it.
0:44:37 > 0:44:40Dad's got trouble with his back, my grandma's got arthritis.
0:44:40 > 0:44:43This is something people look for, added support when they sit down.
0:44:43 > 0:44:46I know it's an issue. I saw the price, I thought we could sell it for more.
0:44:46 > 0:44:49I also had the rationale that even if somebody
0:44:49 > 0:44:52didn't want it at the price, it would make a good gift.
0:44:52 > 0:44:56- Did you put that argument across? - Yes.
0:44:56 > 0:44:59You see, the other team, the team that won, the team leader
0:44:59 > 0:45:03listened to his sub-team and chose what the sub-team wanted.
0:45:03 > 0:45:06He said, "if that's what they want, that's what they can have."
0:45:06 > 0:45:11When it came down to which products we picked, me and Hayley both strongly voiced the pillow
0:45:11 > 0:45:14but it's regardless because neither of you two would allow us
0:45:14 > 0:45:16to pick a product. You'd seen that pie maker,
0:45:16 > 0:45:19you were going to go with it, whatever we had seen.
0:45:19 > 0:45:21Lord Sugar, I think the failure of this task
0:45:21 > 0:45:25was to due to the confusion regarding the prices when it came to the camera bird box
0:45:25 > 0:45:28because I told Hayley and Harry M,
0:45:28 > 0:45:31"if this product doesn't sell and if no-one's interested in it,
0:45:31 > 0:45:34"do you reduce the price to £100?"
0:45:34 > 0:45:38But no-one bought anything from them and they still continued to sell it at £125.
0:45:38 > 0:45:42The bird box was £89 recommended price.
0:45:42 > 0:45:46You negotiated a contingency price of £79,
0:45:46 > 0:45:47- is that right?- Yeah. - Yes, Lord Sugar.
0:45:47 > 0:45:51And then you kicked off, the pair of you, you two kicked off
0:45:51 > 0:45:55- Yes.- ..in the morning trying to sell it for how much?
0:45:55 > 0:45:58- £125 for both products. - Including you?- That's correct.
0:45:58 > 0:46:02I'd just like to interrupt because you wanted the price down to 100
0:46:02 > 0:46:04and indeed you started selling it at 100
0:46:04 > 0:46:08whilst Harry carried on with a price point of 125.
0:46:08 > 0:46:11- So you WERE selling it at £100? - I was, because...
0:46:11 > 0:46:13- You say you didn't sell any? - No, we didn't sell any.
0:46:13 > 0:46:17So even when you reduced the price to £100, as Haya suggested, you didn't sell any?
0:46:17 > 0:46:20- That's correct, Lord Sugar. - To be honest,
0:46:20 > 0:46:23I didn't know she was selling it for 100 and he was selling it at 120.
0:46:23 > 0:46:24This is news to me.
0:46:24 > 0:46:27Haya, when I actually had a customer in front of me,
0:46:27 > 0:46:30I started negotiation at £125.
0:46:30 > 0:46:33I would then gauge a reaction and if they were about to walk away,
0:46:33 > 0:46:36I'd crash it down and say, "one-off deal, we can do this."
0:46:36 > 0:46:38So the price wasn't the issue.
0:46:38 > 0:46:41If the price wasn't an issue and people were interested in it,
0:46:41 > 0:46:43- then what was the issue? - The product.
0:46:43 > 0:46:46We opted for the designer shopping trolley which we lost.
0:46:46 > 0:46:50Who went to talk to the manufacturer of the trolley?
0:46:50 > 0:46:53- That was myself and Lewis. - You lost that.
0:46:53 > 0:46:54How did you lose it?
0:46:54 > 0:46:57I think we lost it because the other team must've been stronger.
0:46:57 > 0:47:01Yeah. As an observer, I would say that Lewis waffled a bit,
0:47:01 > 0:47:03asked if it was "any good in the wind".
0:47:03 > 0:47:07So I think you sort of threw the vendor, rather.
0:47:07 > 0:47:11So you lost the trolley and then you chose the bird box,
0:47:11 > 0:47:14- is that right?- I said, "If we don't get the shopping trolley,
0:47:14 > 0:47:17what should be our reserve?" And they said the camera bird box.
0:47:17 > 0:47:21You know what, I think the bird box is a hard sale
0:47:21 > 0:47:24and I think to sell six...
0:47:24 > 0:47:26is a hard sale at an exhibition like that.
0:47:26 > 0:47:27Where you got a bit confused,
0:47:27 > 0:47:31maybe, is when the man told you, "Sells 150 at a trade show?"
0:47:31 > 0:47:33- He did.- That's a little bit...
0:47:33 > 0:47:36You did some maths and you thought that would take you so much...
0:47:36 > 0:47:40- I did really question it.- But you missed the point though, didn't you?
0:47:40 > 0:47:42You missed one point.
0:47:42 > 0:47:46"Trade show." You weren't at a trade show.
0:47:46 > 0:47:48When you go to a trade show,
0:47:48 > 0:47:53you have retailers coming round in a trade show and they buy 10, 20, 50.
0:47:53 > 0:47:58They might even buy 150 and that's the point you missed.
0:47:58 > 0:48:00Although you didn't miss it
0:48:00 > 0:48:04because the five you sold was effectively a trade sale.
0:48:05 > 0:48:07Lucky?
0:48:07 > 0:48:09Quite lucky.
0:48:09 > 0:48:14Well, look, a real mish-mash of messages coming across here.
0:48:14 > 0:48:16Hayley, from your point of view,
0:48:16 > 0:48:18where do you think the failure of this task was?
0:48:18 > 0:48:22I think it was due to the product selection and I think that Haya
0:48:22 > 0:48:25should've listened to us, who had actually seen the product
0:48:25 > 0:48:28and I think it does lie with Haya.
0:48:28 > 0:48:31I didn't choose the pillow purely because of the price
0:48:31 > 0:48:34and I knew the aim of this task was sales volume.
0:48:34 > 0:48:38- And Lewis?- Personally I think the price decision
0:48:38 > 0:48:41and Hayley's lack of management with Harry and stuff, cos Hayley
0:48:41 > 0:48:45didn't exactly sell loads. Throughout the day I think you made one sale.
0:48:45 > 0:48:48I'd pipe down a little bit about the sales numbers here
0:48:48 > 0:48:51because Hayley sold £100 worth,
0:48:51 > 0:48:54you were just behind with only £130 worth of sales.
0:48:54 > 0:49:00Harry was £400 worth of sales and Haya with £216 worth of sales
0:49:00 > 0:49:06so I'd chill out a little bit on the super salesman side of things.
0:49:06 > 0:49:09Haya, who are you going to bring back into this boardroom?
0:49:09 > 0:49:14Based on the sales figures, I'm going to bring back...
0:49:17 > 0:49:21- ..Hayley and Lewis.- Well, I think that's a good decision, actually,
0:49:21 > 0:49:23because Harry did do quite well on this task.
0:49:23 > 0:49:27He sold quite high volumes. So, yeah,
0:49:27 > 0:49:30the three left have gone a bit more answering to do than he has.
0:49:30 > 0:49:32All right? So you go back to the house.
0:49:32 > 0:49:35Thank you.
0:49:38 > 0:49:42So, look, if you three just step out of the boardroom,
0:49:42 > 0:49:48and I'm going to have a little discussion with Nick and Karren,
0:49:48 > 0:49:53and when you come back in, I'm going to have to find out which one of you is leaving the process.
0:49:53 > 0:49:54OK? Off you go.
0:50:05 > 0:50:07From what I've seen from this task,
0:50:07 > 0:50:10I think Haya has made the right decision.
0:50:10 > 0:50:14But then again, maybe bad judgement on her behalf,
0:50:14 > 0:50:17because when you look at the domino effect
0:50:17 > 0:50:22of her adamant decision on the pie maker, compounded with
0:50:22 > 0:50:24them losing the pitch on the trolley,
0:50:24 > 0:50:28it defined the outcome of what they were limiting themselves to sell.
0:50:28 > 0:50:31But Lewis, I mean,
0:50:31 > 0:50:35I've had reports from you in the past that he talks a lot, flaps a lot, gets the plot wrong...
0:50:35 > 0:50:39The trouble is, when he talks, he talks nonsense, or can do.
0:50:39 > 0:50:42And he spoiled the trolley pitch.
0:50:42 > 0:50:44I think he lacks a little bit of structure.
0:50:44 > 0:50:48Sometimes it's not about what you say, it's what you don't say.
0:50:48 > 0:50:52And Hayley, what I hear from you is,
0:50:52 > 0:50:56is that... I think you're struggling to find out what she actually does.
0:50:56 > 0:50:59- She has to assert herself at some stage.- That's the issue.
0:50:59 > 0:51:04Hayley's a far more delicate person and as this process gets more and more competitive,
0:51:04 > 0:51:06she'll find it tougher and tougher to be heard.
0:51:06 > 0:51:11But I'm afraid to say, you have to speak up and fight your corner, really. So I don't really know.
0:51:11 > 0:51:15I'm going to have to talk to them a little bit more,
0:51:15 > 0:51:19decide on which one of them will actually be going home.
0:51:22 > 0:51:24PHONE RINGS
0:51:26 > 0:51:30- Can you send the three of them in please? - 'Yes, Lord Sugar.'
0:51:31 > 0:51:32You can go through now.
0:51:45 > 0:51:49Well, Haya, you've brought these two people back in,
0:51:49 > 0:51:54and I guess they and I would like to know your reasoning.
0:51:54 > 0:51:57So I'll start off with you.
0:51:57 > 0:52:01I brought Lewis back because I thought he was very unprofessional and immature,
0:52:01 > 0:52:04especially during the pitches to the suppliers.
0:52:04 > 0:52:07At most times, I felt I was like his mother, trying to control a small child.
0:52:07 > 0:52:11I agree I should have been brought back, but not for the reasons Haya said.
0:52:11 > 0:52:15The reason I should have been brought back was based on day two.
0:52:15 > 0:52:18Obviously I didn't sell as much as I could have, and I hold my hands up to that.
0:52:18 > 0:52:20Haya, I'm afraid to say,
0:52:20 > 0:52:24two decisions set the template for this task.
0:52:24 > 0:52:28One of the decisions was you, adamant about having the pie maker.
0:52:28 > 0:52:32And the other one was you lost the trolley. Would you say that was his fault?
0:52:32 > 0:52:37You did ask some irrelevant questions so maybe that might have contributed
0:52:37 > 0:52:40to why we lost the designer shopping trolley.
0:52:40 > 0:52:43I don't think it's fair to say the reason we lost the trolley was me.
0:52:43 > 0:52:45In the pitches, I do feel I was professional.
0:52:45 > 0:52:48I maybe asked a few questions which sort of were irrelevant,
0:52:48 > 0:52:52but I tested the product, I asked about the different colours.
0:52:52 > 0:52:55I wanted to know whether it was weather-proof.
0:52:55 > 0:52:58Would it be suitable in the rain? Would it damage shopping?
0:52:58 > 0:53:03But obviously I should have kept my mouth shut and not said anything, and we would have got the trolley.
0:53:03 > 0:53:06Hayley, you started off in this process in week one
0:53:06 > 0:53:10- and you were the project manager.- Yes, Lord Sugar. - Which was a good start.
0:53:10 > 0:53:12I think what I've got to ask is where you've been.
0:53:12 > 0:53:17Cos I haven't heard much about you from Nick and Karren.
0:53:17 > 0:53:21Well, all of the tasks, apart from this one, obviously, I've won. And...
0:53:21 > 0:53:26You said, "I've won." You used the words "I've won."
0:53:26 > 0:53:30Do you think it was more the team had won and you were in the team?
0:53:30 > 0:53:33I think I have contributed a lot to the team.
0:53:33 > 0:53:36The reason this task failed was simply because of the product.
0:53:36 > 0:53:42If we had chosen the pillow, the outcome would be different. We were the ones that saw it, tested it.
0:53:42 > 0:53:44It was Harry M who pushed the idea.
0:53:44 > 0:53:47No, it wasn't, it was me as well. We both pushed the idea.
0:53:47 > 0:53:51Harry pushed the idea in perhaps more of an aggressive way,
0:53:51 > 0:53:55- but I definitely pushed it. - I didn't hear your voice at all.
0:53:55 > 0:53:57All I heard was Harry screaming down the phone.
0:53:57 > 0:54:00Hayley, who do you think should go on this task?
0:54:00 > 0:54:03I think, from this task, Haya should be fired
0:54:03 > 0:54:07because she didn't respect or take into account any of our ideas about the product,
0:54:07 > 0:54:10- and also with the pricing, that was all wrong.- That's not true.
0:54:10 > 0:54:12You gave the camera bird box nine out of ten
0:54:12 > 0:54:15and I put it straightaway as a reserve. I respected that.
0:54:15 > 0:54:20- I put the pillow as a reserve if we didn't take the pie maker. - But you didn't respect our views.
0:54:20 > 0:54:21- What other views?- Lewis?
0:54:21 > 0:54:25Hayley should be fired, based on the fact you did only sell one unit.
0:54:25 > 0:54:29That just makes me think that you weren't as passionate
0:54:29 > 0:54:31and enthusiastic as you made out you were.
0:54:31 > 0:54:33Well, listen, I'm going to summarise like this.
0:54:33 > 0:54:37Lewis, I kind of admire your bubbly enthusiasm
0:54:37 > 0:54:42but sometimes I think your tongue is not engaged with your brain.
0:54:42 > 0:54:46And it needs to be. Sometimes, perhaps, you talk less, you do better.
0:54:46 > 0:54:50Hayley, you're very articulate in what you do and what you say.
0:54:50 > 0:54:53Then again, I'm not sure whether you have enough power,
0:54:53 > 0:54:57if you like, to express yourself above
0:54:57 > 0:55:01the other strong characters we have in this process.
0:55:01 > 0:55:05Haya, I haven't got a problem with people that say, "That's it,
0:55:05 > 0:55:07"I've made a decision, I'm going to get on with it."
0:55:07 > 0:55:10In fact, I'm one of those people, to be honest.
0:55:10 > 0:55:15The thing is, I can do that because I'm normally right, from experience.
0:55:15 > 0:55:17But what I have learned over the years
0:55:17 > 0:55:22is before being as adamant about things, I have learned to listen
0:55:22 > 0:55:25to other people and it seems to me that you weren't prepared to move
0:55:25 > 0:55:29on your decision and I feel the decision that you made
0:55:29 > 0:55:33over this pie making thing was a bad error.
0:55:33 > 0:55:38Compounded by the fact that you were at the discussion with Lewis for the trolley,
0:55:38 > 0:55:41which you lost, which made things even worse.
0:55:41 > 0:55:46- I'm sorry.- So from an overall project point of view, there's some culpability there.
0:55:46 > 0:55:50And so for that reason, I have to make a decision, and my decision is this.
0:55:56 > 0:55:58Lewis, you're fired.
0:55:58 > 0:56:04Thank you for this incredible opportunity, Lord Sugar.
0:56:10 > 0:56:13Right, ladies, you've taken on board what I've had to say.
0:56:13 > 0:56:16Go back to the house and I'll see you on the next task.
0:56:16 > 0:56:18BOTH: Thank you.
0:56:26 > 0:56:28- I'm so sorry, Lewis.- It's all right.
0:56:50 > 0:56:53Even though I sold more than Hayley, Lord Sugar believes in opportunities -
0:56:53 > 0:56:56he's given Hayley an opportunity to prove herself.
0:56:56 > 0:57:00I've already proved myself in this competition. I don't think I need to prove anything else.
0:57:06 > 0:57:10You have to try and think about this as a broad thing rather than one specific task.
0:57:10 > 0:57:14Harry and Lewis are the only ones who have always been on the losing team.
0:57:14 > 0:57:19- That could maybe be brought up for Lewis. I don't know. - We are 100% losers.
0:57:22 > 0:57:25ALL CHEER
0:57:26 > 0:57:30I thought it was actually a double firing.
0:57:32 > 0:57:35- I never, ever want to be in the boardroom ever again. - It's awful.
0:57:35 > 0:57:39I feel so guilty. And when he fired Lewis, I just crumbled.
0:57:39 > 0:57:43The hard thing to consider - this is a competition at the end of the day.
0:57:43 > 0:57:48Actually, although Lewis was a great person to spend time with, on task,
0:57:48 > 0:57:51he has been getting worse. But that's the way this process goes, isn't it?
0:57:51 > 0:57:54Eight candidates remain.
0:57:54 > 0:57:58Lord Sugar's search for his Young Apprentice continues.
0:58:03 > 0:58:04Next time...
0:58:04 > 0:58:09I want you to come up with a new antiperspirant-deodorant
0:58:09 > 0:58:12- and produce a television advertisement.- Oh!
0:58:12 > 0:58:15..the teams get hot under the collar...
0:58:15 > 0:58:18Park it up. Leave your criticisms till the boardroom, James.
0:58:18 > 0:58:21- You really have to listen to our market research.- No, what...?
0:58:21 > 0:58:25- Just one more time, please.- ..in a bid to design a cool campaign.
0:58:25 > 0:58:26Action.
0:58:26 > 0:58:30It is, in my opinion, the main culprit of the failure of this task.
0:58:30 > 0:58:32You're fired.
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0:58:56 > 0:58:59E-mail subtitling@bbc.co.uk