0:00:05 > 0:00:08It's an education like no other.
0:00:08 > 0:00:11I don't care what background you're coming from,
0:00:11 > 0:00:12upper class, middle class.
0:00:12 > 0:00:17The only class I'm interested in is finding someone who's first class.
0:00:19 > 0:00:21From all over the country,
0:00:21 > 0:00:2512 of Britain's youngest and brightest business brains
0:00:25 > 0:00:27have come to London.
0:00:27 > 0:00:30I love to encourage young people like you
0:00:30 > 0:00:33to see whether you've got that spark of genius in you.
0:00:33 > 0:00:37- Come on, James. - Aged 16 and 17...- Closed.
0:00:37 > 0:00:40- ..all have a passion for business. - I'll pay you 65 for both of them.
0:00:40 > 0:00:45They'll compete for a life-changing prize worth £25,000...
0:00:45 > 0:00:50- Focus on the task. - ..to kick-start a business career.
0:00:50 > 0:00:54Don't try and pretend that you know it all, because believe me,
0:00:54 > 0:00:55it will be embarrassing.
0:00:55 > 0:00:59To succeed, they'll have to impress the boss.
0:00:59 > 0:01:02This is not a talent show.
0:01:02 > 0:01:05In charge of a vast business empire,
0:01:05 > 0:01:08Lord Sugar started his career while still at school.
0:01:08 > 0:01:13Now he's on the hunt for his next young apprentice.
0:01:13 > 0:01:17- Can I speak, please? - To win, they must work as teams...
0:01:17 > 0:01:18BOTH: Yes!
0:01:18 > 0:01:22- ..but shine as individuals. - God, this is difficult.
0:01:23 > 0:01:25Wasn't me!
0:01:25 > 0:01:30Because in the end, there can only be one young apprentice.
0:01:30 > 0:01:32You're fired. You're fired.
0:01:32 > 0:01:34With regret, you're fired.
0:01:44 > 0:01:47Previously on Young Apprentice...
0:01:47 > 0:01:51Your task this week is to find and buy ten items.
0:01:51 > 0:01:53Everything you come back with
0:01:53 > 0:01:56has to look the part, but it mustn't cost the earth.
0:01:56 > 0:01:59- Lizzie's team hit the phone. - I need a three-piece suit.
0:01:59 > 0:02:01A left-handed electric guitar.
0:02:01 > 0:02:06- Haya's wandered off. - Suits... Vanity case...
0:02:06 > 0:02:08- Where are we going next? - Pocket watch.
0:02:08 > 0:02:11- And have you tracked down the store that has it?- No.
0:02:11 > 0:02:14- Hayley and Zara got lost. - Where's Croydon?
0:02:14 > 0:02:16- I don't know - I don't live in Croydon.- Yeah.
0:02:16 > 0:02:20- This is a bargain, this one. - And a nine-carat deal...
0:02:20 > 0:02:24- 169.- ..left them out of pocket. - This is real gold.
0:02:25 > 0:02:29- I'll pay you 65. - Haya haggled hard...
0:02:29 > 0:02:32- 75.- £70, thank you very much! - Thank you!
0:02:32 > 0:02:34..and ticked off items...
0:02:34 > 0:02:37- Let's shake hands on £50. - ..at knockdown prices.
0:02:37 > 0:02:41- In the boardroom...- You won... - ..the deal was sealed.
0:02:41 > 0:02:44..by over £500, it looks like to me.
0:02:44 > 0:02:45Well done!
0:02:45 > 0:02:50- For Zara...- Pocket watches ranged up to £1,700.- ..the penny dropped.
0:02:50 > 0:02:54Cost the earth, I said. Look the part but not cost the earth.
0:02:54 > 0:02:57- Lizzie paid a penalty. - You didn't negotiate.
0:02:57 > 0:03:00It was a panic, I was desperate. That was a bad call.
0:03:00 > 0:03:02But things didn't add up for Hayley.
0:03:02 > 0:03:06I wanted to see whether there was any steel beyond that politeness.
0:03:06 > 0:03:09And I'm not sure whether you've actually shown me that.
0:03:09 > 0:03:11Hayley, you're fired.
0:03:11 > 0:03:14Now six remain to battle it out
0:03:14 > 0:03:16to become the young apprentice.
0:03:25 > 0:03:28A day off.
0:03:28 > 0:03:33For the candidates, up late and an afternoon to themselves.
0:03:33 > 0:03:35Whoo! Nicely done!
0:03:44 > 0:03:46One hand! Six contestants!
0:03:46 > 0:03:47ALL CHATTER
0:03:47 > 0:03:51- If you touch it... - Someone had to go first!
0:03:55 > 0:03:56Come on, Zara!
0:03:56 > 0:04:00ALL EXCLAIM Oh, my God! She dropped it!
0:04:15 > 0:04:17Oh!
0:04:22 > 0:04:24Afternoon.
0:04:24 > 0:04:25- ALL:- Afternoon, Lord Sugar.
0:04:25 > 0:04:30Well, we're coming very close now to the final,
0:04:30 > 0:04:34and it's time to talk about the next task.
0:04:34 > 0:04:39It's a bit corny, actually, and you'll understand why,
0:04:39 > 0:04:42cos corn is a cheap commodity.
0:04:42 > 0:04:45And as you know, if you heat it up, it turns into popcorn.
0:04:45 > 0:04:48And your next task is all about popcorn.
0:04:48 > 0:04:52In this day and age now, there's a whole new fashion
0:04:52 > 0:04:56with coming up with unusual flavours.
0:04:56 > 0:05:01Your task is all about developing some flavours of popcorn.
0:05:01 > 0:05:04And you're going to introduce them
0:05:04 > 0:05:06to three retailers that I've laid on for you.
0:05:06 > 0:05:10The team that gets the most amount of orders from the retailers
0:05:10 > 0:05:11is going to win.
0:05:11 > 0:05:12So, that's the good news.
0:05:12 > 0:05:15The not-so-good news is that...
0:05:15 > 0:05:18I only need two people in the final.
0:05:18 > 0:05:20Because of that, the losing team,
0:05:20 > 0:05:24all of its members will be fired.
0:05:26 > 0:05:27Tough...
0:05:27 > 0:05:29but that's life.
0:05:29 > 0:05:33And even in the winning team, the two shining beacons in that team
0:05:33 > 0:05:37will go through to the final.
0:05:37 > 0:05:40So, one member of the winning team will also be fired.
0:05:42 > 0:05:46So, if ever there was a time for understanding team-work,
0:05:46 > 0:05:48it's now.
0:05:48 > 0:05:51- Got it? ALL:- Yes, Lord Sugar.
0:05:51 > 0:05:54So, I'll tell you what the teams are going to be.
0:05:54 > 0:05:58The two Harrys and Lizzie, you are Team Atomic.
0:05:58 > 0:06:02James, Haya and Zara, Team Kinetic.
0:06:02 > 0:06:06OK, so what I'd like you to do now, get upstairs, pack your bags,
0:06:06 > 0:06:08because you're off to Leeds.
0:06:13 > 0:06:17With stakes now higher than ever, the job for both teams -
0:06:17 > 0:06:22dip into the £42-million popcorn market with new flavours and brands.
0:06:22 > 0:06:26- LAUGHTER - That was, like, so unexpected.
0:06:26 > 0:06:29On the winning team, two will get a bite at the final.
0:06:29 > 0:06:32It's such a shock. It's game-on, isn't it?
0:06:32 > 0:06:35For everyone else, the end of the road.
0:06:35 > 0:06:37Panic, isn't it? You don't know.
0:06:43 > 0:06:47We just need to be completely 100% focused on winning.
0:06:47 > 0:06:50- We have to get along with, have to listen to each other.- Yeah.
0:06:50 > 0:06:53Nothing is more important than working as a team...
0:06:53 > 0:06:55- Yeah.- ..and winning as a team.
0:06:56 > 0:06:59- Now it's not about yourself.- Mm.
0:06:59 > 0:07:02- It's about the team.- Yeah.
0:07:02 > 0:07:04- So, this is pressure.- Yeah.
0:07:04 > 0:07:07And now we've got to respond to it. HE EXHALES DEEPLY
0:07:07 > 0:07:12After five hours heading north - Leeds.
0:07:14 > 0:07:17First job - choose a project manager.
0:07:17 > 0:07:20I know that we all equally want to do it,
0:07:20 > 0:07:22but the most important thing about this task -
0:07:22 > 0:07:26- it's not the project manager, it's winning.- As a team.
0:07:26 > 0:07:29I think that if I get to be the project manager, we will win.
0:07:29 > 0:07:33- That's all I'm going to say on it. - I would say that for myself, as well.
0:07:33 > 0:07:34With all due respect,
0:07:34 > 0:07:38I think that I've been the most organised project manager
0:07:38 > 0:07:39and I think a task like this,
0:07:39 > 0:07:42with so many elements, we need organisation.
0:07:42 > 0:07:44- I can do that. - I think what we have to do...
0:07:44 > 0:07:46Wait, to make your life easier,
0:07:46 > 0:07:49because I don't think we're going to get anywhere,
0:07:49 > 0:07:53I don't mind if either of you two get project manager.
0:07:53 > 0:07:57Because we're going to stay here for 12 hours if we keep saying,
0:07:57 > 0:07:59"I want to be, I want to be."
0:07:59 > 0:08:03So, then, do we leave it up to her?
0:08:03 > 0:08:06It does essentially come down to your decision.
0:08:06 > 0:08:10- I'm voting for James.- OK.- Yeah?
0:08:13 > 0:08:16I really want to be project manager. I'm just going to say that.
0:08:16 > 0:08:17I am so keen, too.
0:08:17 > 0:08:21It's so important to me that we win this.
0:08:21 > 0:08:24I feel that I'd be confident leading you guys. Definitely.
0:08:24 > 0:08:28I am really, really keen to be PM, too.
0:08:28 > 0:08:31I know I haven't won before, but I am so hungry for that win
0:08:31 > 0:08:34and I'm really, really confident, again, being PM.
0:08:34 > 0:08:36We'll be here all night.
0:08:36 > 0:08:38This is so important.
0:08:38 > 0:08:41This is such an important task, but I think...
0:08:41 > 0:08:45I think I'll just say, I'm going to go with Harry H,
0:08:45 > 0:08:46because it's been a while,
0:08:46 > 0:08:49I've watched him at other tasks. I've seen he's good.
0:08:49 > 0:08:51Knowing that you have to be in the winning team
0:08:51 > 0:08:53to have a chance of making the final
0:08:53 > 0:08:57means making the decision of who is the project manager important.
0:08:57 > 0:08:59Because Harry H has to bring everybody together,
0:08:59 > 0:09:01teamwork has never been more important.
0:09:01 > 0:09:03There's no room for being difficult.
0:09:03 > 0:09:06There's no room for being an individual.
0:09:06 > 0:09:10All I'll be talking about is teamwork because we need to win as a team
0:09:10 > 0:09:12to have any chance of winning ourselves.
0:09:14 > 0:09:18Leaders agreed, it's time to turn in.
0:09:24 > 0:09:259am.
0:09:25 > 0:09:28Today, both teams must make popcorn.
0:09:28 > 0:09:30I want to firstly establish -
0:09:30 > 0:09:32are we going to be going for the health aspect?
0:09:32 > 0:09:35But first, both need a concept.
0:09:35 > 0:09:39I think that Mediterranean has the potential to be big.
0:09:39 > 0:09:43If we went Mediterranean, we could brand it as something that was,
0:09:43 > 0:09:46in a way, like a sort of elite kind of popcorn.
0:09:46 > 0:09:48Not just standard sweet or salty.
0:09:48 > 0:09:52It was like a step-above-the-rest kind of popcorn.
0:09:52 > 0:09:53I think Mediterranean.
0:09:53 > 0:09:57- I think we should take a bit of a risk with this.- Route 66.
0:09:57 > 0:10:00What about Stateside? Or maybe stars and stripes?
0:10:00 > 0:10:05Having picked an American theme, Harry H and his team look for names.
0:10:05 > 0:10:06Empire State?
0:10:06 > 0:10:10- We could play on that.- Empire State Popcorn.- Empire State Popcorn.
0:10:12 > 0:10:15I had this concept, I'm not sure what you guys think of it.
0:10:15 > 0:10:18It could be rubbish, but I think it's quite fun.
0:10:18 > 0:10:20We need something quite fun,
0:10:20 > 0:10:24so I thought maybe, sort of, the name Smoochies -
0:10:24 > 0:10:27popcorn made for him and her to share.
0:10:27 > 0:10:30I want to be able to, basically, when we're in a supermarket,
0:10:30 > 0:10:31I want to say,
0:10:31 > 0:10:34"This will appeal to families who will bring home a DVD".
0:10:34 > 0:10:38I think that actually, I'd like to go with kind of an American
0:10:38 > 0:10:42cinematic journey that you go on with this popcorn
0:10:42 > 0:10:44that is bold and fun. Movie Magic.
0:10:44 > 0:10:45Movie Magic?
0:10:45 > 0:10:49When I go to the cinema, I don't think,
0:10:49 > 0:10:54- "Let's experience movie magic." I think, "Let's just, you know, have fun..."- And have a smooch.
0:10:54 > 0:10:56Maybe, if you're going on a date.
0:10:56 > 0:11:00This is a product we need to really push the boundaries a little bit
0:11:00 > 0:11:02and come up with something unique
0:11:02 > 0:11:05and I've no idea what they're thinking.
0:11:05 > 0:11:09This concept of the all-American cinematic experience is so wishy-washy.
0:11:09 > 0:11:12No-one in their right mind would buy that product.
0:11:13 > 0:11:17The three ideas we've got so far are Smoochies, Hollywood Popcorn
0:11:17 > 0:11:20- and Empire State. - Let's rule out the idea of Smoochies.
0:11:20 > 0:11:21Are you sure?
0:11:21 > 0:11:25I'm really keen to focus on the cinema movie magic concept more.
0:11:28 > 0:11:30The team's split.
0:11:32 > 0:11:36- Hello, I'm Lizzie.- I'm Charlotte. - Hi, I'm Richard.- Hi, Richard.
0:11:36 > 0:11:38At the snack factory...
0:11:38 > 0:11:41Averagely, how many flavours would you have in a popcorn?
0:11:41 > 0:11:44..vials of flavour to inspire Lizzie.
0:11:45 > 0:11:47Mmm, that's quite nice, that.
0:11:47 > 0:11:49I think we should definitely try them two.
0:11:49 > 0:11:53One of the flavours that I want to mix that with is the peanut butter.
0:11:54 > 0:11:56Oh, my God.
0:11:56 > 0:12:00Off to research the team's American theme - the two Harrys.
0:12:00 > 0:12:05This whole movie magic concept... Had this task been less high stakes,
0:12:05 > 0:12:08I would have been more willing to run with that,
0:12:08 > 0:12:11- but I think it's a load of mumbo-jumbo.- Right.
0:12:11 > 0:12:13I think we need to be targeted.
0:12:13 > 0:12:16We need something specific and innovative that someone will think,
0:12:16 > 0:12:19"Wow, let's buy this. This will sell".
0:12:19 > 0:12:22What has Smoochies got that's going to make people think, "Wow"?
0:12:22 > 0:12:25Harry, can you leave it, now?
0:12:25 > 0:12:28I've made a decision. I'm going with Empire State.
0:12:33 > 0:12:34On the other team...
0:12:34 > 0:12:36They're like little cheese biscuits.
0:12:36 > 0:12:39..project manager James, with Haya,
0:12:39 > 0:12:41tuck into some Mediterranean morsels.
0:12:41 > 0:12:46What is the most common Italian dish?
0:12:46 > 0:12:50If you're talking Italian, it's got to be tomato and basil.
0:12:50 > 0:12:53Do you think blue cheese and olives would work together?
0:12:53 > 0:12:55You've got a bit much going on there, to be honest.
0:12:55 > 0:12:58Is there any other cheese that would work better?
0:12:58 > 0:13:01I think feta's better because it's a bit subtler.
0:13:01 > 0:13:03Hello?
0:13:03 > 0:13:05I was just wondering if there were any insights
0:13:05 > 0:13:07from the market research?
0:13:07 > 0:13:09We have olive, feta and sundried tomato.
0:13:09 > 0:13:13We also have chorizo and olives
0:13:13 > 0:13:16and that's really the flavours that we've got so far.
0:13:16 > 0:13:20If we have them available, I'll try them out and see what we can create.
0:13:20 > 0:13:21OK, bye.
0:13:24 > 0:13:27Pulling in for a fill-up,
0:13:27 > 0:13:31some belt-loosening market research for the two Harrys...
0:13:31 > 0:13:34I think I'll be the official taste guy for the pancakes.
0:13:34 > 0:13:36..American-style.
0:13:36 > 0:13:37Have a look at that.
0:13:37 > 0:13:41You've got chocolate, mint, strawberry, vanilla.
0:13:41 > 0:13:46Maybe we could have a combination. Have something completely different.
0:13:46 > 0:13:49We can't be too zany. We have to have something that hopefully,
0:13:49 > 0:13:51someone would potentially buy.
0:13:51 > 0:13:53Let's have a try of the barbeque sauce.
0:13:56 > 0:14:01That's American, to me. It's sweet, smoky and a bit of spice, as well.
0:14:03 > 0:14:07- Mmmm.- Right. You know what? I'm envisaging a barbeque flavour
0:14:07 > 0:14:12and I'm envisaging a pancakes and maple syrup flavour.
0:14:12 > 0:14:14PHONE RINGS
0:14:14 > 0:14:18- Hello.- Lizzie, what we think is the flavours we want you to try out.
0:14:18 > 0:14:23- We're going to try barbeque sauce. - Yeah.- Peanut butter and jelly
0:14:23 > 0:14:27and American pancakes. So, basically, maple syrup is what we want.
0:14:27 > 0:14:29Yeah, that's definitely possible.
0:14:29 > 0:14:32That sounds great. Speak to you soon. Bye.
0:14:32 > 0:14:35I love Smoochies.
0:14:38 > 0:14:39Midday.
0:14:39 > 0:14:41- I've got a couple more ideas.- Mm-hm.
0:14:41 > 0:14:45I have Popcorn, Popcorn. Which I kind of like.
0:14:45 > 0:14:48I HATE Popcorn, Popcorn.
0:14:48 > 0:14:51Still without a Mediterranean name, James and Haya.
0:14:51 > 0:14:54I was thinking Medi-Culture Corn.
0:14:54 > 0:14:55I don't like it.
0:14:55 > 0:14:58Let me just get this clear.
0:14:58 > 0:15:03Our USP is good quality, luxury, healthy popcorn.
0:15:03 > 0:15:06Popcorn, Popcorn does not fit.
0:15:06 > 0:15:09It can be that, it can still be catchy.
0:15:09 > 0:15:14I just don't like Culture Corn. I just think that sounds dreadful.
0:15:14 > 0:15:16How about just simply Mediterranean Popcorn?
0:15:16 > 0:15:18MOBILE RINGS It's a bit boring.
0:15:18 > 0:15:20'Hi, Zara.'
0:15:20 > 0:15:22I have some ideas for slogans.
0:15:22 > 0:15:26"The classic treat, infused with a Mediterranean edge."
0:15:26 > 0:15:28That's not catchy enough for a slogan.
0:15:28 > 0:15:31'But we don't have a brand name as of yet.'
0:15:31 > 0:15:33So have you got any...?
0:15:33 > 0:15:34There's Mediterranean Fusion.
0:15:34 > 0:15:38We're not calling our brand "Mediterranean Fusion".
0:15:38 > 0:15:42That's got nothing to do with the product whatsoever.
0:15:42 > 0:15:44It's got "Mediterranean".
0:15:44 > 0:15:45No!
0:15:49 > 0:15:51At the factory...
0:15:51 > 0:15:52So that's Nick's barbecue chicken.
0:15:52 > 0:15:55..popping some American flavours, Lizzie.
0:15:57 > 0:16:00Throw the seasoning in the bag like that, and then shake it.
0:16:00 > 0:16:03So this is the maple syrup and pancake.
0:16:07 > 0:16:09That one's better.
0:16:09 > 0:16:12- Mm. That's... More balanced flavour in that one.- OK.
0:16:16 > 0:16:18There we go.
0:16:18 > 0:16:21I'm happy with them. It took a long time, but...
0:16:21 > 0:16:23They'd best go down a storm!
0:16:31 > 0:16:34I am concerned that the Empire State brand might not be...
0:16:34 > 0:16:38strong enough for us to win.
0:16:38 > 0:16:41On the way to the designers, Harry H and Harry M.
0:16:41 > 0:16:44Smoochies could tie in with the American theme perfectly well.
0:16:44 > 0:16:47I think this packaging would look great.
0:16:47 > 0:16:50You'd see it on a shelf, it'd catch your eye, you'd buy it.
0:16:50 > 0:16:52I think the retailers will latch on to that.
0:16:52 > 0:16:53HE PUFFS
0:16:53 > 0:16:55And it's new, it's targeted.
0:16:55 > 0:16:59Oh, the more you say, the more you talk about it, the more it sounds better.
0:17:00 > 0:17:02I'm having a bit of a dilemma.
0:17:02 > 0:17:03PHONE RINGS
0:17:03 > 0:17:05I'm going to phone up Lizzie and talk to her about it.
0:17:05 > 0:17:08Hi. I've been talking to Harry about the Smoochie idea.
0:17:08 > 0:17:10'I'm kind of slowly going for it,'
0:17:10 > 0:17:13cos I think it's something that we can pitch to the retailers.
0:17:13 > 0:17:18I would not go for Smoochies, as I think, you know, it's so kiddyish.
0:17:18 > 0:17:20'And has nothing to do with America.'
0:17:20 > 0:17:23'But, no... Lizzie, do you remember the design sketch I showed you?'
0:17:23 > 0:17:26With the different art so we can change the colours?
0:17:26 > 0:17:28Smoochies is just, like...
0:17:28 > 0:17:30"Grow up!" You know what I mean?
0:17:32 > 0:17:34'Erm, look...
0:17:34 > 0:17:35'I'm glad I called.'
0:17:35 > 0:17:37I-I-I'm too worried about Smoochies
0:17:37 > 0:17:40- being too far away from the American theme.- It's not...
0:17:40 > 0:17:43I know we can put a bloody American flag on it!
0:17:43 > 0:17:45No, we can do the colouring all-American.
0:17:45 > 0:17:47Smoochies sounds like an American word.
0:17:47 > 0:17:50I think you should let it go and we can all get on with it
0:17:50 > 0:17:52and back this now.
0:17:52 > 0:17:53- OK?- 'OK.'
0:17:53 > 0:17:55So are you going with Empire State?
0:17:55 > 0:18:00- Yeah, thanks for that, Lizzie. - Thank God! OK. Bye.
0:18:00 > 0:18:01Could have done it.
0:18:03 > 0:18:06And stop being a sulky little child and accept it, please.
0:18:06 > 0:18:07I'm not being sulky.
0:18:07 > 0:18:09You're giving me evil eyes and sulking.
0:18:09 > 0:18:14I'll tell it to you straight - on a different task, I'd be behind it. But at the end of the day,
0:18:14 > 0:18:18my neck's on the line and I'll be behind a brand that doesn't have enough behind it.
0:18:18 > 0:18:19I think it's a crap name!
0:18:19 > 0:18:21So what you're saying is, in a different task,
0:18:21 > 0:18:24where your neck wouldn't be on the line, you would've done it?
0:18:24 > 0:18:26Yeah, I would've backed it, cos you're PM.
0:18:26 > 0:18:30I think you have a very odd way about talking to people.
0:18:31 > 0:18:34I'm just going to make a decision, or I'll get too...
0:18:34 > 0:18:36I think you've just got us all fired.
0:18:41 > 0:18:424PM.
0:18:42 > 0:18:45We want it to be a predominantly green packaging.
0:18:45 > 0:18:46Right, OK.
0:18:46 > 0:18:48At the design agency,
0:18:48 > 0:18:52a name for James and Haya's Mediterranean brand.
0:18:52 > 0:18:54La Popcorn.
0:18:54 > 0:18:57So we want the "La" with something a bit fancy.
0:18:59 > 0:19:02'They had a choice of themes, they chose Mediterranean.'
0:19:02 > 0:19:05How do they express the Mediterranean?
0:19:05 > 0:19:09They express it by calling it "La" Popcorn.
0:19:09 > 0:19:11"La" being French for "the".
0:19:11 > 0:19:13Is that Mediterranean? I don't think so.
0:19:13 > 0:19:16Can we have the branch a bit higher, so it's not IN the bowl?
0:19:18 > 0:19:20And can we have the bowl a bit smaller, please?
0:19:20 > 0:19:21I don't like it.
0:19:21 > 0:19:22Why don't you like it?
0:19:22 > 0:19:25Those olives do not look anything like each other
0:19:25 > 0:19:28and it just looks stupid.
0:19:28 > 0:19:29Do you understand what I'm saying?
0:19:29 > 0:19:33James, yesterday you promised that as project manager, you would listen.
0:19:33 > 0:19:35And you're not listening to me.
0:19:35 > 0:19:37- I'm sorry, it doesn't look right. - You haven't seen it!
0:19:37 > 0:19:41- I did see it.- You didn't even see it properly. No, you didn't.- We did.
0:19:41 > 0:19:42Project manager, I'm going to...
0:19:42 > 0:19:45Project manager, you said no, so we're not having it.
0:19:45 > 0:19:48- Yep. Can we cut the olives?- So we go back to the bowl, yeah?- Yep.
0:19:50 > 0:19:53I have to scream and shout for him to listen to me
0:19:53 > 0:19:55and give me a chance at explaining what I want.
0:19:55 > 0:19:57'But I'm not going to give up on him.'
0:19:57 > 0:20:00I will say my opinion, cos I REALLY want to win this task.
0:20:00 > 0:20:03I think we should have the branch, but as you're project manager,
0:20:03 > 0:20:05and you decided to get rid of it...
0:20:07 > 0:20:09In the other studio...
0:20:09 > 0:20:11We want to kind of go all-out with it.
0:20:11 > 0:20:14We want the stars, the stripes, pretty much all over it.
0:20:14 > 0:20:19..trying to American "pop" to their Empire State, the two Harrys.
0:20:19 > 0:20:20So you think that looks all right?
0:20:20 > 0:20:21I really don't like it.
0:20:21 > 0:20:24Just every single idea, Harry, I've put across
0:20:24 > 0:20:27you seem to not like and I think that you just need to trust me on this.
0:20:27 > 0:20:30I do think if we just had two boxes of clear photos
0:20:30 > 0:20:33would look much better than three tiny photos scattered about.
0:20:33 > 0:20:36Um... Can we, yeah, just go with that idea?
0:20:37 > 0:20:41That looks really cool. That looks quite American, actually. I like that.
0:20:41 > 0:20:43Are you sure, Harry?
0:20:43 > 0:20:45Have your tantrum somewhere else, please.
0:20:45 > 0:20:48I'm not having a tantrum, but are you sure? The cartoons look naff.
0:20:48 > 0:20:50Just randomly placed.
0:20:50 > 0:20:52These are all going to be American icons.
0:20:52 > 0:20:55Boxes branded...
0:20:55 > 0:20:57Looks really good, actually. Thank you.
0:20:57 > 0:21:00- ..flavours fixed...- That can go straight to print, hopefully!
0:21:00 > 0:21:02..it's back to the hotel.
0:21:08 > 0:21:108AM.
0:21:11 > 0:21:12An early delivery.
0:21:12 > 0:21:14- Oh, my God. We've got loads!- Oh, wow!
0:21:14 > 0:21:18- There we go!- And a first look at Empire State Popcorn.
0:21:18 > 0:21:20My God. Look at that! That's brilliant, isn't it?
0:21:20 > 0:21:23- AMERICAN ACCENT:- Low-fat and all-American.- I love that.
0:21:23 > 0:21:27- And I guess the skyline worked really well, as well, look.- Mm.
0:21:27 > 0:21:28That's brilliant.
0:21:30 > 0:21:34- It looks good.- That's quite nice. Yes, I like it. That is classy.
0:21:34 > 0:21:37In the next room, La Popcorn.
0:21:37 > 0:21:40A taste of the sunny south.
0:21:40 > 0:21:41And that's the...
0:21:42 > 0:21:45..chorizo and tomato.
0:21:45 > 0:21:48- That's so cheesy!- Mm.- I'm all right.
0:21:48 > 0:21:50I wouldn't eat either of them.
0:21:50 > 0:21:52You're going to have to sell both of them.
0:21:56 > 0:21:59Today, both teams must pitch
0:21:59 > 0:22:04to some of Britain's biggest purveyors of popcorn.
0:22:05 > 0:22:09I think we just have to really believe in what we're selling here.
0:22:09 > 0:22:11So if they ask us, "Are you sure Mediterranean...?
0:22:11 > 0:22:13"I don't think people will take the risk."
0:22:13 > 0:22:17Just be 100% certain of everything you're saying.
0:22:18 > 0:22:21First, for James's team, a budget airline,
0:22:21 > 0:22:27flying over three million potential popcorn eaters a year.
0:22:27 > 0:22:29Landing the first pitch, Zara.
0:22:34 > 0:22:36Today, we're here to represent Team Kinetic
0:22:36 > 0:22:39and to put forward to you a fantastic new take
0:22:39 > 0:22:42on what's become quite a classic treat.
0:22:42 > 0:22:44Now, we're called La Popcorn.
0:22:45 > 0:22:49And what we're offering is none other than the highest standards,
0:22:49 > 0:22:52which I'm sure is something you're looking for.
0:22:52 > 0:22:54Now, La Popcorn is fresh, it's unique
0:22:54 > 0:22:57and La Popcorn is healthy more than anything.
0:22:57 > 0:23:02It's this tantalising zing of Mediterranean flavour in every bite.
0:23:02 > 0:23:04In terms of the flavours we've developed here,
0:23:04 > 0:23:07what you can try in front of you now
0:23:07 > 0:23:11is this, um, well-loved chorizo,
0:23:11 > 0:23:15mixed with a little bit of classic sun-blushed tomato.
0:23:15 > 0:23:19The other flavour we've gone for is feta cheese and olive.
0:23:19 > 0:23:22And it really is quite a match made in heaven.
0:23:24 > 0:23:28You, actually, I don't think, sell any popcorn on your airlines at the moment
0:23:28 > 0:23:32and we feel like, actually, this healthy but tasty option on a plane,
0:23:32 > 0:23:35we think, would be a fantastic selling idea.
0:23:35 > 0:23:38Thank you very much for listening and if you have any questions,
0:23:38 > 0:23:39we'll be happy to take them.
0:23:39 > 0:23:44I was excited when I saw the flavours, the Mediterranean...
0:23:44 > 0:23:47Cos I eat a lot of Mediterranean food.
0:23:47 > 0:23:50When I tasted the product, on this one especially,
0:23:50 > 0:23:53the Mediterranean olives and feta cheese, all I get is cheese.
0:23:53 > 0:23:56If we got a substantial order, we would be willing to,
0:23:56 > 0:23:59you know, work on the flavours more
0:23:59 > 0:24:02and work with yourselves as to what you would like.
0:24:04 > 0:24:05- Thank you.- Bye.
0:24:05 > 0:24:07'I think they appreciate our product is unique.'
0:24:07 > 0:24:10But I don't think they liked the taste.
0:24:10 > 0:24:13And I can probably sympathise with them there,
0:24:13 > 0:24:15because it tastes absolutely dreadful.
0:24:15 > 0:24:19But we're going to just have to, you know, try and be confident in it.
0:24:19 > 0:24:20There you go.
0:24:22 > 0:24:25On the other team, pushing Empire State Popcorn
0:24:25 > 0:24:31to one of the UK's top cinema chains, project manager Harry H.
0:24:33 > 0:24:36Hello. We're Team Atomic and we're a brand...
0:24:36 > 0:24:38We've created a brand-new brand of popcorn.
0:24:38 > 0:24:41We're called Empire State Popcorn,
0:24:41 > 0:24:43the all-star movie experience.
0:24:43 > 0:24:46Our brand identity surrounds the notion of films
0:24:46 > 0:24:49and we took that a stage further and thought of America.
0:24:49 > 0:24:54The Empire State Building itself is an American icon, and we hope the flavours are, too.
0:24:54 > 0:24:56Fell free to have a taste.
0:24:56 > 0:24:59We've got chicken barbecue and maple syrup pancakes.
0:24:59 > 0:25:01We think our product's eye-catching,
0:25:01 > 0:25:04with a great taste and a great theme to it.
0:25:04 > 0:25:05It's practical for you guys
0:25:05 > 0:25:07and we think it will be fitting for your company.
0:25:07 > 0:25:09God bless Empire State Popcorn.
0:25:11 > 0:25:14Aren't you worried that it might be a little bit too American
0:25:14 > 0:25:16for the UK audience?
0:25:16 > 0:25:19The Americans love... Sorry, the English love America.
0:25:19 > 0:25:23I mean, look at how hamburgers invaded our country. It's everywhere.
0:25:23 > 0:25:27I think, with the influx of American movies, this product could tie in
0:25:27 > 0:25:31very nicely in a promotion to really incentivise ticket purchases.
0:25:31 > 0:25:34- Thank you very much. - Thank you.- Thank you very much.
0:25:37 > 0:25:39I am a bit disappointed with my pitch.
0:25:39 > 0:25:43I was so nervous because they all looked so horrible.
0:25:43 > 0:25:46Literally, it was two straight-faced guys
0:25:46 > 0:25:51and, to be honest with you, it wasn't the best pitch I've ever done.
0:25:51 > 0:25:53Next to show up at the cinema,
0:25:53 > 0:25:57spicy Mediterranean La Popcorn starring Zara.
0:25:57 > 0:26:00Let me just tell you a little bit about our brand identity.
0:26:00 > 0:26:04La Popcorn is a name that speaks for itself.
0:26:05 > 0:26:08The prefix that we've chosen tells the consumer
0:26:08 > 0:26:10that what they're buying
0:26:10 > 0:26:13is a little bit from abroad - a bit exotic, a little bit special,
0:26:13 > 0:26:18a sort of more elite, upmarket option to cinema snacks
0:26:18 > 0:26:22and we don't think that competitors are doing anything like this.
0:26:22 > 0:26:25With a limitless future and endless possibilities,
0:26:25 > 0:26:29La Popcorn is the revelation of its kind and now the sky's the limit.
0:26:29 > 0:26:34I'm just interested, how do you see your product standing out with the other ones on the shelf?
0:26:34 > 0:26:37Because the identity of this is that it's a foreign taste,
0:26:37 > 0:26:39it's almost got nothing to compete with
0:26:39 > 0:26:41because all the other kinds of popcorn are the same.
0:26:41 > 0:26:45- This one is something very different and unique.- Thanks very much.
0:26:45 > 0:26:49- Thank you.- Thank for your time, gentlemen.- Thanks for your time.
0:26:51 > 0:26:53So...
0:26:53 > 0:26:56All I can say is really, really well done, Zara, that was fantastic.
0:26:56 > 0:26:58- That was so good. - I think they really liked it.
0:26:58 > 0:27:02The only thing I will say is don't dress up points and say them again
0:27:02 > 0:27:07because it's only wasting time, but the pitch was absolutely fantastic.
0:27:07 > 0:27:11Ready for take off, Empire State checks in...
0:27:11 > 0:27:13with Lizzie.
0:27:13 > 0:27:17We're here today to pitch to you our new flavours of popcorn
0:27:17 > 0:27:20named Empire State Popcorn.
0:27:20 > 0:27:24As you can see, it screams America.
0:27:24 > 0:27:27Our brand is going for that American cinematic feel.
0:27:27 > 0:27:30We've evolved from the traditional sweet and salted flavours
0:27:30 > 0:27:33and we've taken the popular mainstream American flavours
0:27:33 > 0:27:36from the USA to appease the UK market.
0:27:36 > 0:27:39Pancakes and maple syrup and barbeque chicken.
0:27:39 > 0:27:40If you'd like to have a taste.
0:27:40 > 0:27:44I'd just like to point out straight away that it's suitable
0:27:44 > 0:27:47for vegetarians and under 150 calories
0:27:47 > 0:27:51so it won't damage your waistline as much as chocolate or ice cream.
0:27:51 > 0:27:54And doing a bit of market research,
0:27:54 > 0:27:56we noticed that you don't offer popcorn on your planes.
0:27:56 > 0:27:59Therefore, we feel this is perfect, you know.
0:27:59 > 0:28:01Not your stereotypical type of popcorn,
0:28:01 > 0:28:04but something different that may be exclusive to your airline.
0:28:04 > 0:28:06It's just a possibility.
0:28:06 > 0:28:08I'd just like to say to you, ladies and gentlemen,
0:28:08 > 0:28:11thank you for flying with Team Atomic
0:28:11 > 0:28:15- and God bless Empire State Popcorn. Thank you.- Thank you.
0:28:15 > 0:28:17How do you think this packaging will work
0:28:17 > 0:28:21in our slightly challenging airline environment?
0:28:21 > 0:28:25Obviously, we've got a trolley that goes down the aisle
0:28:25 > 0:28:29- and we've got to pack that so... - The great thing is the fact that you could stack the packs up
0:28:29 > 0:28:31and stack the bags as well.
0:28:31 > 0:28:34- So we could flat-pack these and then...- Exactly.
0:28:34 > 0:28:36- OK.- OK.
0:28:36 > 0:28:40- Thank you very much.- Thank you. - Thank you for your time.
0:28:40 > 0:28:45- I'm actually seeing that this could be a success.- Just got to hope it!
0:28:50 > 0:28:54Final stop for both teams, supermarket chain Morrison's,
0:28:54 > 0:28:57with over 400 stores nationwide.
0:28:57 > 0:29:01This is where we'll win or lose the task so let's make it good.
0:29:01 > 0:29:05First in with popcorn, southern Europe style, James' team.
0:29:08 > 0:29:11This is a totally new, fresh out of the bag concept.
0:29:11 > 0:29:13Just as our packaging says on the back,
0:29:13 > 0:29:17we've sourced some of the finest flavours from the Mediterranean
0:29:17 > 0:29:20and created a low-calorie popcorn for everyone to enjoy.
0:29:20 > 0:29:24The ultimate treat just got the ultimate taste and it's different
0:29:24 > 0:29:28from all the re-used ideas that popcorn has previously been about.
0:29:28 > 0:29:30If we were to be interested in this product,
0:29:30 > 0:29:34what kind of volumes would you expect us to forecast?
0:29:34 > 0:29:38Well, we can make whatever you order and we will fulfil the order.
0:29:38 > 0:29:42- If you look across the whole week, then I think 2-300.- Per store?- Yeah.
0:29:42 > 0:29:44- Per week?- Yeah.
0:29:44 > 0:29:46That's a lot.
0:29:46 > 0:29:48So slightly optimistic?
0:29:51 > 0:29:55So... That was definitely more difficult than the last one.
0:29:55 > 0:29:57Well, we could expect that cos this is a huge chain.
0:29:57 > 0:30:02They're a little bit disheartened by the actual flavour of the popcorn.
0:30:03 > 0:30:08Next, pitching fast food flavours from the Empire State...
0:30:08 > 0:30:10Harry M.
0:30:10 > 0:30:14We wanted to create something fun, something that stands out,
0:30:14 > 0:30:18and that's exactly what we have done with creating Empire State Popcorn.
0:30:18 > 0:30:20The all-star movie experience.
0:30:20 > 0:30:23Our first flavour, Mum's maple syrup pancake flavour.
0:30:23 > 0:30:29Our second flavour, chicken with Dad's barbecue sauce.
0:30:29 > 0:30:32I know you're expanding into the DVD, electronics market.
0:30:32 > 0:30:34This is something you can definitely bundle together
0:30:34 > 0:30:39with those products to really hammer home and incentivise expanding in that market.
0:30:39 > 0:30:42So this is something that can potentially go huge.
0:30:42 > 0:30:44I'd like to welcome any questions.
0:30:44 > 0:30:47Which aisle would you put this product in?
0:30:47 > 0:30:49It could go in lots of different areas.
0:30:49 > 0:30:51We saw it going in confectionary aisles,
0:30:51 > 0:30:56where you'd buy a few things for a night in to watch a DVD.
0:30:56 > 0:30:58It's something that could plop on the end of an aisle
0:30:58 > 0:31:02and be quite attractive as an impulsive buy.
0:31:02 > 0:31:04I think it's quite versatile.
0:31:06 > 0:31:08- Thank you very much. Thank you.- Thank you.
0:31:10 > 0:31:12It was a seriously good pitch.
0:31:12 > 0:31:15If anyone is going to order in large quantities,
0:31:15 > 0:31:17I would put my money on the supermarket.
0:31:19 > 0:31:22Pitches over, it's back to London.
0:31:24 > 0:31:27Tomorrow, the boardroom.
0:32:13 > 0:32:16You can go through to the boardroom now.
0:32:32 > 0:32:35- Good morning. - ALL: Good morning, Lord Sugar.
0:32:38 > 0:32:42As you know, today is a day of big consequences
0:32:42 > 0:32:44because all of the losing team will be fired
0:32:44 > 0:32:49and one person in the winning team will also be fired.
0:32:49 > 0:32:55It's quite normal for a pitching team. One wins and one loses.
0:32:55 > 0:32:57That's life. That's business.
0:32:57 > 0:33:02You're going to come across that in the rest of your lives.
0:33:02 > 0:33:06In order to find out which team has succeeded here today,
0:33:06 > 0:33:09let's start off with Atomic.
0:33:09 > 0:33:11So, tell me, team leader?
0:33:11 > 0:33:16- I was team leader, Lord Sugar. - How did that come about?
0:33:16 > 0:33:18We all put ourselves forward.
0:33:18 > 0:33:22I think it really came down to Harry H and myself.
0:33:22 > 0:33:28- Then Lizzie opted for Harry H.- So, Lizzie, you arbitrated in the end.
0:33:28 > 0:33:32- Yes, I was kingmaker.- Kingmaker? - Yeah.- Right.
0:33:32 > 0:33:37- OK, what did we do for branding? You chose...- American.- American.
0:33:37 > 0:33:43OK. It's very American, that's for sure. There's no question of that.
0:33:43 > 0:33:45Very American indeed.
0:33:45 > 0:33:49The concept behind that was what we thought of when we thought of popcorn.
0:33:49 > 0:33:53We thought of films and when we thought of films we thought of Hollywood.
0:33:53 > 0:33:55Did you all agree?
0:33:55 > 0:33:58- No, Harry didn't.- We had two brand identities on the table.
0:33:58 > 0:34:01Harry had an idea about a brand called Smoochies.
0:34:01 > 0:34:04What I had proposed was something that
0:34:04 > 0:34:07popped into my head of this Smoochies.
0:34:07 > 0:34:09It would all have been focussed on sharing.
0:34:09 > 0:34:13There was quite a heated debate between the two Harrys
0:34:13 > 0:34:17about Smoochies or Empire State as the two brand names.
0:34:17 > 0:34:19I hated Smoochies, I'll be honest.
0:34:19 > 0:34:22I thought it would be hard to tie that with America.
0:34:22 > 0:34:27It was quite good, actually. I thought it was quite good because what do you do
0:34:27 > 0:34:31when you go to the cinema with your girlfriend or your wife, you tend to share.
0:34:31 > 0:34:37Anyway, so I laid on three people that you were going to pitch to.
0:34:37 > 0:34:39Tell me about that. Who did what?
0:34:39 > 0:34:45Lizzie pitched to the airline, I did the Odeon pitch and Harry did the end pitch.
0:34:45 > 0:34:46How was Lizzie's pitch?
0:34:46 > 0:34:52She was very engaging, quite a lot of humour, got the facts across.
0:34:52 > 0:34:54What kind of things were you saying?
0:34:54 > 0:34:58They said it would be quite hard to stack this in a trolley going down the aisle
0:34:58 > 0:35:03and immediately I went, "It's flat-pack, you can stack them "up and it's easy to transport"
0:35:03 > 0:35:07and they were very interested in that.
0:35:07 > 0:35:12- Clever. Who else did what? - I pitched to the big cinema chain.
0:35:12 > 0:35:17- Was it a smooth as silk pitch? - It was a bit rushed, I thought.
0:35:17 > 0:35:21- It was quite a short pitch.- I must admit, it wasn't my strongest pitch.
0:35:21 > 0:35:26I should have calmed myself down a bit and slowed a bit down.
0:35:26 > 0:35:29It was a shame. I was a bit disappointed afterwards.
0:35:29 > 0:35:32But I think that in the question and answer period,
0:35:32 > 0:35:33we ironed out some problems.
0:35:33 > 0:35:37- And, generally speaking, how was your team leader?- He worked really well.
0:35:37 > 0:35:39He was fair and that's the most important thing.
0:35:39 > 0:35:43You think you had good cooperation from the other two?
0:35:43 > 0:35:47Yes, I did, apart from a few points with Harry.
0:35:47 > 0:35:50Apart from the row over the Smoochies.
0:35:50 > 0:35:55Yes, I just found it a bit difficult as a project manager to have
0:35:55 > 0:35:58to sit there and have declared something to have someone
0:35:58 > 0:36:00keep on keeping on about this brand that had gone.
0:36:00 > 0:36:04Harry, I made my point and as soon as we entered the packaging,
0:36:04 > 0:36:06I got behind this brand 150%.
0:36:06 > 0:36:08I said, "OK, I'll get behind this,
0:36:08 > 0:36:11"but I think we now need to target it.
0:36:11 > 0:36:15"To be honest, it's more male. We change the slogan."
0:36:15 > 0:36:17I got behind it and you cannot say I did not.
0:36:17 > 0:36:20Yes, I was annoyed we hadn't gone with Smoochies,
0:36:20 > 0:36:23- I did raise that to you. - I could tell.
0:36:23 > 0:36:25But as soon as we'd gone into the packaging,
0:36:25 > 0:36:29I think Karen will be able to verify this, I got behind the brand.
0:36:29 > 0:36:33Well, Harry H had to force you to get behind the brand.
0:36:33 > 0:36:38But, I think in the end you got there.
0:36:38 > 0:36:44OK. Now, Kinetic. Who turned out to be the team leader?
0:36:44 > 0:36:48That was me, Lord Sugar. We tried to have a vote.
0:36:48 > 0:36:51All of us were very keen to be project manager.
0:36:51 > 0:36:55There was a bit of a stalemate and in the end,
0:36:55 > 0:36:59Haya said to make things easier she would back down in order to
0:36:59 > 0:37:00make some progress.
0:37:00 > 0:37:02Right, OK.
0:37:02 > 0:37:06So, Zara, you've shied away a little bit from being project manager in the past.
0:37:06 > 0:37:10I think I've mentioned it, so on this occasion,
0:37:10 > 0:37:12you were very enthusiastic to be it, were you?
0:37:12 > 0:37:16I was, yes, Lord Sugar. I didn't want to give the impression that I was holding back
0:37:16 > 0:37:20because it wasn't something I'd been doing from the start.
0:37:20 > 0:37:23As soon as that raised concerns, I wanted to make sure that
0:37:23 > 0:37:26you three knew that I was incredibly passionate about everything
0:37:26 > 0:37:29to do with this process.
0:37:29 > 0:37:30I did feel an interest in this task.
0:37:30 > 0:37:33I thought it was an interesting task.
0:37:33 > 0:37:36I really wanted to take a lead on it and I did put forward my case,
0:37:36 > 0:37:40- as did all three of us, but it came down to a diplomatic vote.- OK.
0:37:40 > 0:37:44How did you split your team up in order to who does what?
0:37:44 > 0:37:49That was a difficult decision to make.
0:37:49 > 0:37:52Haya said she felt comfortable in market research.
0:37:52 > 0:37:56I decided I was going to the packaging because I thought that was very important.
0:37:56 > 0:37:58I decided that Haya would come with me
0:37:58 > 0:38:02and Zara I trusted to work alone in the manufacturing side.
0:38:02 > 0:38:05- Were you happy with this, Zara? - At first I wasn't.
0:38:05 > 0:38:08I felt that out of the three members of our team, I was the one who had
0:38:08 > 0:38:13more experience in artistic ideas, in the visual concept of packaging.
0:38:13 > 0:38:16I found it quite bizarre.
0:38:16 > 0:38:19I don't think that Zara fully trusted me
0:38:19 > 0:38:24to go and do the creative side of it even I am quite creative
0:38:24 > 0:38:27when it came to ideas and I don't think she thought James and I
0:38:27 > 0:38:30were very creative and would come up with a very good packaging design.
0:38:30 > 0:38:34OK, so tell me about this brand, La Popcorn.
0:38:34 > 0:38:38We had great difficulty coming up with...
0:38:38 > 0:38:41Yeah it looks like it. Go on.
0:38:41 > 0:38:47We had great difficulty coming up with a brand name. We had some...
0:38:47 > 0:38:49I had lots of names.
0:38:49 > 0:38:53I had Culture Popcorn, so many, I can't even remember.
0:38:53 > 0:38:55But James hated all of them.
0:38:55 > 0:38:59La Popcorn is not really inspired, is it?
0:38:59 > 0:39:02It is popcorn, so the "la" is, I suppose,
0:39:02 > 0:39:04your call on it being Mediterranean.
0:39:04 > 0:39:06Yeah. I actually...
0:39:06 > 0:39:08As a brand name, it might not be the most creative, but I think it has...
0:39:08 > 0:39:10Certainly not the most creative!
0:39:10 > 0:39:14But I think that it has got some brand identity and they know what the product is.
0:39:14 > 0:39:19Does it literally meaning French, "the popcorn"?
0:39:19 > 0:39:22- Hardly a leap of faith, is it?- When you tasted it, what did you think?
0:39:22 > 0:39:26I didn't like the taste of it at all.
0:39:26 > 0:39:29But I said that I'd have to be confident in the product and maybe...
0:39:29 > 0:39:32How can you be confident in a product you don't like?
0:39:32 > 0:39:34I'm still confident in the USP of health
0:39:34 > 0:39:37and that it's something different, so I am confident in most aspects of it.
0:39:37 > 0:39:39You tasted and went, "Urgh, I don't like it",
0:39:39 > 0:39:41but now I've got to go and sell it.
0:39:41 > 0:39:45That was the attitude that he had and I think it surprised Zara and myself.
0:39:45 > 0:39:50- I was a bit like, "woah".- Tell me about the pitches that you did.
0:39:50 > 0:39:54James put his foot down as far as the brand was concerned.
0:39:54 > 0:39:57- Did he put his foot down on the pitching?- He did.
0:39:57 > 0:40:01I didn't want to go for one person do one pitch and another person do another.
0:40:01 > 0:40:05I wanted something that was consistent so that they were familiar with it.
0:40:05 > 0:40:09I don't care about being fair, I just wanted to win the task.
0:40:09 > 0:40:15OK. Now's the time we're going to find out whether the customers liked it.
0:40:15 > 0:40:16We need to go through the numbers.
0:40:16 > 0:40:20Let's hear about how Atomic did in the cinema.
0:40:20 > 0:40:23They liked the product.
0:40:23 > 0:40:28They were prepared to try 5,000 of each of the flavours making
0:40:28 > 0:40:30a total order of 10,000 units for the cinema chain.
0:40:30 > 0:40:36- OK, and Nick, Kinetic, how did they get on?- They did better.
0:40:36 > 0:40:38They want to take 5,000 of the chorizo and tomato
0:40:38 > 0:40:41and 10,000 of the olive and feta,
0:40:41 > 0:40:45making a total order of 15,000 units.
0:40:45 > 0:40:49- Right, OK. Let's move on to the airline. Karen?- They really liked it.
0:40:49 > 0:40:54They put an order in for 15,000 of the chicken and barbecue
0:40:54 > 0:40:58and 35,000 the pancake and maple syrup,
0:40:58 > 0:41:02making a total from them of 50,000 units.
0:41:02 > 0:41:03- 50,000?- Mmm.
0:41:05 > 0:41:10Right. Nick, the airline, which Zara pitched to?
0:41:10 > 0:41:14Not so good, I'm afraid.
0:41:14 > 0:41:18The airline didn't like either flavour
0:41:18 > 0:41:21and certainly won't order any at all.
0:41:21 > 0:41:22- None?- No.
0:41:27 > 0:41:28Something went wrong there then.
0:41:28 > 0:41:33- How did Atomic do in the supermarket, Karen?- Again, they liked it.
0:41:33 > 0:41:36They're going to take 15,000 of each,
0:41:36 > 0:41:40making their total order 30,000,
0:41:40 > 0:41:43which gives you a grand total of 90,000 units.
0:41:43 > 0:41:49Right, OK. Nick, on the supermarket for this product?
0:41:49 > 0:41:51Yeah, impressed with the whole concept,
0:41:51 > 0:41:57thought the flavours were novel and innovative enough to make them
0:41:57 > 0:41:59want to take an order of 50,000 units...
0:42:01 > 0:42:02..of each!
0:42:03 > 0:42:06Giving a total of 100,000 units.
0:42:06 > 0:42:11Therefore giving a grand total of 115,000 units.
0:42:11 > 0:42:14Wow. Well done.
0:42:14 > 0:42:17The big boys come in and they've got the buying power.
0:42:17 > 0:42:19That's without the airline.
0:42:19 > 0:42:24Kinetic, James and your team, as you know,
0:42:24 > 0:42:27I've still got another difficult decision to make today.
0:42:27 > 0:42:31But if you can do me a favour and step outside
0:42:31 > 0:42:33and I'll be calling you back in later on.
0:42:33 > 0:42:34Thanks.
0:42:50 > 0:42:52Well, guys,
0:42:52 > 0:42:54that's life, I'm afraid.
0:42:54 > 0:42:57Someone wins, someone loses.
0:42:57 > 0:43:01But, look, it's not all bad news, in the sense that...
0:43:01 > 0:43:05You know, let me start with Harry M.
0:43:05 > 0:43:07I seriously would say to you
0:43:07 > 0:43:11that you must not be disheartened about the whole of this process.
0:43:11 > 0:43:15Do you know, in all of the years I've been working in this boardroom here,
0:43:15 > 0:43:18I've never met somebody as unlucky as you,
0:43:18 > 0:43:20Because you did not deserve
0:43:20 > 0:43:24to not have a win under your belt, OK?
0:43:24 > 0:43:26And, Lizzie, here's what I've got to say to you.
0:43:26 > 0:43:28You are very straightforward,
0:43:28 > 0:43:31honest, straight-speaking, say-it-as-it-is,
0:43:31 > 0:43:34and don't ever change from doing that,
0:43:34 > 0:43:36because that's what I like to do.
0:43:36 > 0:43:39That's what I've always done. You say it as it is,
0:43:39 > 0:43:41you get straight to the point,
0:43:41 > 0:43:43concise and, you know,
0:43:43 > 0:43:45very good, and stay as you are.
0:43:45 > 0:43:47And Harry. Well,
0:43:47 > 0:43:50you've just been a general all-round great performer.
0:43:50 > 0:43:54You did some great negotiations, which I think we won't forget,
0:43:54 > 0:43:57and I'm sorry that we're parting in this way.
0:43:57 > 0:44:02It's been a pleasure working with you for the past seven weeks or so.
0:44:02 > 0:44:06I just wish you very well for the future.
0:44:06 > 0:44:07Yeah?
0:44:08 > 0:44:12Here's a card for each one of you.
0:44:12 > 0:44:15That's my personal card.
0:44:15 > 0:44:18And trust me when I say that you can keep in touch with me,
0:44:18 > 0:44:21and I'd like to know your progress. I wish you well,
0:44:21 > 0:44:22good luck,
0:44:22 > 0:44:24but regretfully,
0:44:24 > 0:44:27- you're all going to leave the process.- Thank you.
0:44:27 > 0:44:29Thank you very much.
0:44:29 > 0:44:32- Well done.- Well done.
0:44:41 > 0:44:43Well done.
0:44:45 > 0:44:47Well, a great bunch of youngsters, you know,
0:44:47 > 0:44:49a great bunch of youngsters.
0:44:49 > 0:44:53It is a shame that three had to go on this occasion, but...
0:44:53 > 0:44:57I've been impressed with all three, I mean, they're just teenagers,
0:44:57 > 0:45:00and they're already doing products like this, which is fantastic,
0:45:00 > 0:45:03and to get 90,000 orders and still lose
0:45:03 > 0:45:06is an incredible situation, really.
0:45:06 > 0:45:08Yep. But the day's not over.
0:45:08 > 0:45:13And as sad as it was losing those three youngsters there,
0:45:13 > 0:45:16I've still got to make a decision about one of the others.
0:45:16 > 0:45:18And of course, this is alien to us,
0:45:18 > 0:45:22cos it will be the first time that somebody in the winning team
0:45:22 > 0:45:24will have to leave the process.
0:45:26 > 0:45:29PHONE RINGS
0:45:29 > 0:45:32Can you send the three of them in, now, please?
0:45:32 > 0:45:34Yes, Lord Sugar.
0:45:34 > 0:45:36You can go through to the boardroom now.
0:45:47 > 0:45:49Well,
0:45:49 > 0:45:52ladies and gentleman, a tough one,
0:45:52 > 0:45:54a tough one.
0:45:54 > 0:45:59Three of your colleagues for the last seven weeks have gone now,
0:45:59 > 0:46:01and you knew that before we finish today,
0:46:01 > 0:46:04one of you will also be leaving the process.
0:46:04 > 0:46:07Tough as it is,
0:46:07 > 0:46:11may as well start off with this last task.
0:46:11 > 0:46:14Interesting that the perception was
0:46:14 > 0:46:18you felt that Zara did a great pitch,
0:46:18 > 0:46:22and yet, strange, the airline - zero.
0:46:22 > 0:46:24Very strange. Any ideas?
0:46:24 > 0:46:27I honestly can say I have no idea.
0:46:27 > 0:46:29In terms of me delivering the pitch,
0:46:29 > 0:46:31I thought it was the same across the board.
0:46:31 > 0:46:35Nick, you were watching, I don't know if that's fair to say...
0:46:35 > 0:46:38To be honest with you, I thought she was terrific.
0:46:38 > 0:46:42- They didn't like the taste. - Oh, they're like James, then?
0:46:42 > 0:46:45- They didn't like the taste of the product?- Correct.
0:46:45 > 0:46:47If I felt there was a flaw with any of the flavours,
0:46:47 > 0:46:51I think that would have come out in the number of orders we got
0:46:51 > 0:46:52from our clients overall.
0:46:52 > 0:46:55The fact the flavours were really successful in other cases shows
0:46:55 > 0:46:57it might be personal preference,
0:46:57 > 0:47:01- they might have personally not liked them.- Yeah.
0:47:01 > 0:47:03Right, well. I know you won,
0:47:03 > 0:47:09but if there was somebody who perhaps was the weakest link in the task,
0:47:09 > 0:47:10who would you say it is?
0:47:10 > 0:47:14For me, I would say that if I had to pick someone
0:47:14 > 0:47:17who we could probably have done this task without,
0:47:17 > 0:47:18that would have to be Haya.
0:47:18 > 0:47:20I think the only reason
0:47:20 > 0:47:23James thinks he could have done the task without me
0:47:23 > 0:47:27is because he simply didn't give me a chance to push my ideas forward
0:47:27 > 0:47:30or explain it. He didn't even give me a chance to pitch.
0:47:30 > 0:47:31That's the only reason.
0:47:31 > 0:47:34But I think I contributed quite well to this task,
0:47:34 > 0:47:37as I've contributed to every task you gave us, Lord Sugar.
0:47:37 > 0:47:39And if I was to ask you the same question?
0:47:39 > 0:47:42I wouldn't say James contributed the least,
0:47:42 > 0:47:45because he did contribute, but he was very decisive.
0:47:45 > 0:47:47Sometimes he wouldn't listen to me.
0:47:47 > 0:47:52- He would just ignore what I said. - Could you have done this task without James present, do you think?
0:47:52 > 0:47:54I think with Zara and myself, yes, we could have.
0:47:54 > 0:47:58I completely disagree with that. The initial theme was my idea.
0:47:58 > 0:48:00That's your theme song, isn't it?
0:48:00 > 0:48:04Since you've been here from the first day - "I completely disagree."
0:48:04 > 0:48:06I get a bit of stick about that in the house.
0:48:06 > 0:48:09But the initial theme - to go for Mediterranean flavours -
0:48:09 > 0:48:12I said that I wanted a healthy snack
0:48:12 > 0:48:14and I came up with the name
0:48:14 > 0:48:17which, OK, might not have been the airline's preference.
0:48:17 > 0:48:23- It's not my preference either. It's not great.- I came up with the slogan, I worked on the packaging.
0:48:23 > 0:48:27- So the whole concept...- James, you say you're a bit creative, you know.
0:48:27 > 0:48:30La Popcorn, you can't call that creative, can you?
0:48:30 > 0:48:31I don't call it creative,
0:48:31 > 0:48:34but I think it was the best name that we had.
0:48:34 > 0:48:37To be honest, Lord Sugar, this was one of the reasons why
0:48:37 > 0:48:40I had wanted to be on the team that was going to be to do with this,
0:48:40 > 0:48:43because I know I can work well with words when I'm given a bit of time.
0:48:43 > 0:48:45- Did you come out with anything? - Lots of slogans.
0:48:45 > 0:48:48So who could you have done without on this task?
0:48:48 > 0:48:53I think that Haya was the one who just contributed the least.
0:48:55 > 0:48:57OK, moving away from this task now,
0:48:57 > 0:49:00I've got to be thinking about the final
0:49:00 > 0:49:04and I've got to kind of reflect back on the past seven weeks.
0:49:04 > 0:49:10Would you like to run me through goods and bads?
0:49:10 > 0:49:13Anybody want to start off? Haya? Go on, then.
0:49:13 > 0:49:17I've learned to work in a team, I normally don't work in a team -
0:49:17 > 0:49:19not in classrooms.
0:49:19 > 0:49:21I like to be on myself, work as an individual,
0:49:21 > 0:49:22but I've surprised myself.
0:49:22 > 0:49:26I've learned to speak to people, I've learned to approach people.
0:49:26 > 0:49:30I've always given every single task my all, I never took a backseat.
0:49:30 > 0:49:35I always... I've learned that it's OK to take risks.
0:49:35 > 0:49:36I've took your advice on board.
0:49:36 > 0:49:39You told me to listen to people and stop being so stubborn
0:49:39 > 0:49:43- and I've listened to everything you've told me.- All right.
0:49:43 > 0:49:45So, Zara, same question, really.
0:49:45 > 0:49:46The ability to work in a team -
0:49:46 > 0:49:49which you don't always get a lot in this setup at our age -
0:49:49 > 0:49:51I've learned tremendously from.
0:49:51 > 0:49:55I feel like I've exhibited so many different skills in different areas.
0:49:55 > 0:49:58You know, it's felt like six years' worth of work experience
0:49:58 > 0:49:59in seven weeks.
0:49:59 > 0:50:01I've just gathered so much information,
0:50:01 > 0:50:03I've just been like this huge sponge,
0:50:03 > 0:50:05just gathering it all in, gaining expertise.
0:50:05 > 0:50:06And in this task,
0:50:06 > 0:50:09I pitched these three products - all three of them.
0:50:09 > 0:50:12- Hmm.- I'm confident that those were good pitches.
0:50:12 > 0:50:16See, here's my observation, if you don't mind me saying.
0:50:16 > 0:50:19I think I find you -
0:50:19 > 0:50:22and how can I put this nicely -
0:50:22 > 0:50:25somewhat aloof of dirtying one's hands.
0:50:25 > 0:50:28In other words, you want to be at the forefront
0:50:28 > 0:50:31of doing the pitch, doing the sale, talking about the strategy,
0:50:31 > 0:50:35but when it gets down to the nitty-gritty of making the stuff,
0:50:35 > 0:50:39I don't think that's your area, is it?
0:50:39 > 0:50:42In terms of doing the nitty-gritty, not always being at the head of things,
0:50:42 > 0:50:44I went and just made all the popcorn,
0:50:44 > 0:50:46did the elbow-grease in a way,
0:50:46 > 0:50:48of actually physically making this stuff.
0:50:48 > 0:50:50I didn't quabble, I didn't sulk and feel,
0:50:50 > 0:50:52"Oh, I'm not being put to better use."
0:50:52 > 0:50:54I did 100% effort,
0:50:54 > 0:50:57- in that when I was down there making that popcorn...- Well, anyway...
0:50:57 > 0:50:58Right.
0:50:58 > 0:51:02So James is bursting there, because he knows I'm going to ask him the same question.
0:51:02 > 0:51:05Well, I'll be the first to admit that on the first task
0:51:05 > 0:51:07I was probably a bit of a disaster.
0:51:07 > 0:51:10I was very forceful with ideas, which looking back,
0:51:10 > 0:51:13I would never be like that again.
0:51:13 > 0:51:17You said, "Be careful, I'm watching you." And I took that on board.
0:51:17 > 0:51:18I think that ever since then
0:51:18 > 0:51:20I've been a completely different candidate.
0:51:20 > 0:51:23I've been able to buy products, I've been able to sell,
0:51:23 > 0:51:26I've been an excellent project manager.
0:51:26 > 0:51:29Throughout the process, I haven't been afraid to get stuck in
0:51:29 > 0:51:31and give my ideas and my opinion.
0:51:31 > 0:51:33I mean, in this last task,
0:51:33 > 0:51:36it seemed to me that you've got this kind of...
0:51:36 > 0:51:38dictatorial way of saying,
0:51:38 > 0:51:42you know, "That's it." It's James' way, or no way.
0:51:42 > 0:51:45I think in this task winning was more important than anything else
0:51:45 > 0:51:48and if that came across that I was making all the decisions,
0:51:48 > 0:51:50then I'll hold my hands up and apologise.
0:51:50 > 0:51:53But what I won't apologise for
0:51:53 > 0:51:56is the fact that because I did that, we ended up winning the task.
0:51:56 > 0:52:02OK. Zara, why should I let you through to the final?
0:52:02 > 0:52:05I honestly think you couldn't get a more sound investment.
0:52:05 > 0:52:09It's all very well to say, "I'd like to do this and that," but I've already done this and that.
0:52:09 > 0:52:12I've shown the initiative to go out there and get started.
0:52:12 > 0:52:14There's absolutely no-one in this process
0:52:14 > 0:52:17more determined than I am in whatever I make my business in.
0:52:17 > 0:52:21Well, I feel very, very passionate about the process,
0:52:21 > 0:52:23I feel very passionate about my future,
0:52:23 > 0:52:27and for you to say that you've got more determination than me
0:52:27 > 0:52:28makes absolutely no sense,
0:52:28 > 0:52:32because we're all here, we've all been determined to get this far.
0:52:32 > 0:52:36Well, James, why should I let you through to the final?
0:52:36 > 0:52:39I think that throughout the whole process,
0:52:39 > 0:52:42I've demonstrated excellent business skills,
0:52:42 > 0:52:44whether that be in launching a product,
0:52:44 > 0:52:46in negotiation, in selling.
0:52:46 > 0:52:47And I've learned so much
0:52:47 > 0:52:51and I want a place in the final more than absolutely anything.
0:52:51 > 0:52:55I want to win this process and I think that throughout each stage
0:52:55 > 0:52:56I've learned a bit more,
0:52:56 > 0:52:58and I've also grown as an individual
0:52:58 > 0:53:00- and as a businessman.- And Haya?
0:53:00 > 0:53:03Give me your reason why you should be in the final?
0:53:03 > 0:53:04I am determined, Lord Sugar,
0:53:04 > 0:53:07but there's more to just speaking and saying how determined you are,
0:53:07 > 0:53:09to actually what you do.
0:53:09 > 0:53:14I've been on this winning team six times, I've pitched, I've designed.
0:53:14 > 0:53:16I'm not going to lie to you and say that I'm perfect
0:53:16 > 0:53:17because I'm not.
0:53:17 > 0:53:19But I really want this,
0:53:19 > 0:53:22I haven't just come here to be in the final 12,
0:53:22 > 0:53:24I've just come here to win this
0:53:24 > 0:53:25and make you proud.
0:53:27 > 0:53:31Well, as I said before, you've all made me proud, really, whatever the outcome is.
0:53:31 > 0:53:35Because you've shown Britain what a great bunch of people you are.
0:53:35 > 0:53:39Not only you, but the ones that were here beforehand.
0:53:39 > 0:53:41It is a very tough decision that I've got to go through
0:53:41 > 0:53:44and I'm got to try and summarise this
0:53:44 > 0:53:46in the nicest possible way as I can,
0:53:46 > 0:53:49because one of you is going to be disappointed.
0:53:49 > 0:53:51Erm...
0:53:53 > 0:53:56Haya, I have observed in the past few weeks
0:53:56 > 0:53:59that you have listened to what I've said.
0:53:59 > 0:54:02You do seem to be determined,
0:54:02 > 0:54:06you do seem not to be afraid to take risks and all that stuff.
0:54:06 > 0:54:09I haven't seen any creativity, quite frankly.
0:54:09 > 0:54:12Erm...
0:54:12 > 0:54:15James, it's James' way or no way.
0:54:15 > 0:54:19I just wonder whether a leopard will change it's spots.
0:54:19 > 0:54:22I don't know. You say you have.
0:54:22 > 0:54:23And, well, Zara,
0:54:23 > 0:54:27one of the most eloquent speakers I've come across in this boardroom.
0:54:27 > 0:54:31My only concern is about whether you're going to
0:54:31 > 0:54:32dirty your hands or not.
0:54:32 > 0:54:36And, you know, that's where I'm struggling, really.
0:54:36 > 0:54:37And so...
0:54:38 > 0:54:40It's quite difficult for me,
0:54:40 > 0:54:43on this occasion...
0:54:43 > 0:54:47because it's such a tough, tough decision.
0:54:47 > 0:54:49Three great people here.
0:54:53 > 0:54:54Zara...
0:54:56 > 0:54:59..you're through to the final.
0:55:05 > 0:55:09Haya, as tough, determined,
0:55:09 > 0:55:11not afraid to take a risk -
0:55:11 > 0:55:12great attributes.
0:55:12 > 0:55:15I'm really, really sorry to say this,
0:55:15 > 0:55:18but I'm going to ask you to leave the process.
0:55:18 > 0:55:21Don't ever give up on all of those things
0:55:21 > 0:55:25that I've seen from you in the past seven weeks, they're fantastic.
0:55:25 > 0:55:27- Thank you, Lord Sugar.- OK.
0:55:37 > 0:55:40A very difficult decision there, James.
0:55:40 > 0:55:44One that I hope I am not sorry for. OK?
0:55:44 > 0:55:47I take you on your word that you've learned and...
0:55:47 > 0:55:50Well, you're both in the final.
0:55:50 > 0:55:53And I'll be in touch with you shortly
0:55:53 > 0:55:57to let you know what that's all about,
0:55:57 > 0:56:00- because you're going to be up against each other, OK?- Yep.
0:56:00 > 0:56:04Back to the house. BOTH: Thank you, Lord Sugar.
0:56:06 > 0:56:09Sweetheart, are you OK?
0:56:11 > 0:56:14Unlucky.
0:56:14 > 0:56:18You know, the next person that has got bad things to say about young people,
0:56:18 > 0:56:23they need to think twice when they see the calibre of the people that have come through this boardroom
0:56:23 > 0:56:24- particularly these last three.
0:56:24 > 0:56:27It was one of the most toughest decisions I had to make, really.
0:56:27 > 0:56:29Such decent kids.
0:56:29 > 0:56:31Yeah, I mean, erm...
0:56:31 > 0:56:36James, I mean, he kind of asserted his authority.
0:56:36 > 0:56:38He understood that he was going to make decisions
0:56:38 > 0:56:40and he said, "I'm going to win."
0:56:40 > 0:56:42Zara obviously made some great, great pitches.
0:56:42 > 0:56:45She was breathtakingly good.
0:56:45 > 0:56:46Yeah.
0:57:02 > 0:57:05I'm feeling very proud of myself, because I've reached the semi-finals.
0:57:05 > 0:57:10I think I've achieved more in these seven weeks than my 17 years.
0:57:10 > 0:57:12I'm just going to take away everything
0:57:12 > 0:57:14that I've learned from this process.
0:57:17 > 0:57:18- What a day.- What a day.
0:57:18 > 0:57:21What a good semi-final.
0:57:21 > 0:57:23Yeah. Phew!
0:57:23 > 0:57:28That was the most stressful boardroom ever.
0:57:28 > 0:57:31As pleased as I am for you, James, you are now my competition.
0:57:31 > 0:57:33I have to keep reminding myself of that.
0:57:35 > 0:57:39In the fight to become Lord Sugar's Young Apprentice,
0:57:39 > 0:57:41two candidates remain.
0:57:43 > 0:57:46Next time - the electronic frontier.
0:57:46 > 0:57:49Your task is to produce a video game.
0:57:49 > 0:57:52- I never play games. - Featuring favourite characters.
0:57:52 > 0:57:54I don't think it'd get people talking.
0:57:54 > 0:57:57- It's a bit dull.- Mahamed, I think it actually is going to work.
0:57:57 > 0:58:00- I'm going to give it to you straight.- I don't agree with that.
0:58:00 > 0:58:02And the fight to the finish.
0:58:02 > 0:58:06I bring to you a revolutionary online game.
0:58:06 > 0:58:09As you'll probably have guessed, I'm very passionate about it.
0:58:09 > 0:58:12You are the winner of the Young Apprentice.
0:58:17 > 0:58:21Subtitles by Red Bee Media Ltd
0:58:21 > 0:58:25E-mail subtitling@bbc.co.uk