:00:18. > :00:23.Its an education like no other. I don't care what background you
:00:23. > :00:27.are coming from, whether it is upper class, middle-class. The only
:00:27. > :00:31.thing I'm interested in is finding someone who is first-class.
:00:31. > :00:36.From all over the country, 12 of Britain's youngest and brightest
:00:36. > :00:41.business brains have come to London. I love to encourage young people
:00:41. > :00:46.like you to see if you have that spark of genius in you. Come on,
:00:46. > :00:52.James! Aged 16 and 17, all have a passion for business.
:00:52. > :00:57.I'll pay you �65 for both of them. They are to compete for a life-
:00:57. > :01:01.changing prize worth �25,000. To kick-start a business career.
:01:01. > :01:05.Don't try to pretend that you know it all. Because, believe me, it
:01:06. > :01:09.will be embarrassing. To succeed, they will have to
:01:09. > :01:14.impress the Boss... This is not a talent show.
:01:14. > :01:19.In charge of a vast business empire, Lord Sugar started his career while
:01:19. > :01:23.still at school. Now he's on the hunt for his next
:01:23. > :01:27.Young Apprentice. Can I speak please? To win they
:01:27. > :01:34.must work as teams, but shine as individuals.
:01:34. > :01:40.God, this is difficult. It wasn't me! Because in the end,
:01:40. > :01:50.there can only be one Young Apprentice.
:01:50. > :01:51.
:01:51. > :01:55.You're fired. You're fired, with regret, you're fired.
:01:55. > :02:00.Good morning, Lord Sugar. Previously on Young Apprentice...
:02:00. > :02:04.Your next task is all about developing flavours of popcorn, the
:02:04. > :02:09.not so good news is that I only need two people in the final.
:02:09. > :02:12.With everything to play for... That's American to me.
:02:12. > :02:17.Harry's team tested the taste of America.
:02:17. > :02:21.Sweet, smokey with spice. James pronounced popcorn wrong.
:02:21. > :02:25.don't like it. You distant say it properly. We are
:02:25. > :02:30.not having it. Lizzie forced a decision.
:02:30. > :02:35.Are you going with empire state? Yes, thanks for that, Lizzie.
:02:35. > :02:40.Harry snapped again. I think you got us fired.
:02:40. > :02:44.Zara was in a starring role. All of the other popcorns are the
:02:44. > :02:50.same. Helping James' team to sweep the
:02:50. > :02:54.boardroom. Bringing the curtain down on Harry M and Harry H.
:02:54. > :02:57.I wish you well. Another winning performance from
:02:57. > :03:02.Zara. There is no-one more determined.
:03:02. > :03:08.And James claiming the credit. Because I did that, we won the task.
:03:08. > :03:13.It left Haya without a role. He did not give me a chance to push my
:03:13. > :03:17.ideas forward. Making her the tenth casualty to leave the broadroom.
:03:17. > :03:24.I will have to ask you to leave the process.
:03:24. > :03:34.Now, two candidates remain in the fight to become Lord Sugar's Young
:03:34. > :03:36.
:03:36. > :03:43.Apprentice. PHONE RINGS Hello? Good morning
:03:43. > :03:46.this is Lord Sugar's office. Lord Sugar would like to meet you at
:03:46. > :03:56.County Hall. The car will be with you in 20 minutes.
:03:56. > :04:01.Thank you. County Hall in 30 minutes. What?
:04:01. > :04:08.Where is that How do I know, but we have to minutes. OK, got it, got it,
:04:08. > :04:12.got it. I think that Zara will be a tough
:04:12. > :04:16.competitor. I think that Lord Sugar likes her. She can speak very well,
:04:16. > :04:21.but I'm looking forward to showing what I can do, as opposed to what
:04:21. > :04:25.she can down. I came here to win this. I'm so close now, I literally
:04:25. > :04:30.can taste it. I'm definitely not afraid that I can't win nor beat
:04:30. > :04:40.James. It is a matter of pulling out all of the stops and doing as
:04:40. > :05:06.
:05:06. > :05:16.County Hall. Once home to London's local government, now a leisure and
:05:16. > :05:19.
:05:19. > :05:22.entertainment hot spot. Good morning.
:05:23. > :05:26.Good morning, Lord Sugar. First of all, congratulations for
:05:26. > :05:32.getting through to the final. As you know thousands applied. You
:05:32. > :05:36.have been through seven weeks of very tough and challenging tasks,
:05:36. > :05:43.so you have done very, very well. Now, you might wonder what we are
:05:44. > :05:48.doing here? This is London's largest gaming arcade. Your task is
:05:49. > :05:55.to come up with a brand new online video game. You are doing something
:05:55. > :06:02.else which is quite novel. You are making what is known as a viral
:06:02. > :06:05.internet advert. A viral advert that turns your video game into an
:06:05. > :06:10.epidemic must-have product. Finally, all of this will end up with you
:06:10. > :06:14.having to pitch your game in front of an audience of professionals in
:06:15. > :06:20.three days' time. It might not come as a big surprise to you, but I
:06:20. > :06:28.will bring back some people who you are familiar with to help you. So
:06:28. > :06:37.welcome back. Right, Harry H and Lewis, step over
:06:37. > :06:44.next to James. Gbemi, Haya, step next to Zara. The
:06:44. > :06:49.rest of you three ladies, go and join James' team. You three
:06:49. > :06:53.gentlemen, go and join Zara. I'll see you at the event in a few
:06:53. > :07:00.days' time, then it will be back into the boardroom where I will
:07:00. > :07:03.decide who is the winner of the Young Apprentice.
:07:03. > :07:11.All clear? ALL SPEAK AT ONCE Yes, Lord Sugar.
:07:11. > :07:16.Off you go. Three days to create and launch a
:07:16. > :07:23.new online video game and viral advert.
:07:24. > :07:28.This is going to be so huge. God, I need some really good ideas here.
:07:28. > :07:34.You seem like the kind of person that plays games, get thinking. I
:07:34. > :07:40.never play games. Why did I not spend more time playing games
:07:40. > :07:50.instead of like... Reading economics work and, you know, being
:07:50. > :07:51.
:07:51. > :07:59.a nerd! East London, created -- creative base for both times, the
:07:59. > :08:04.leading game developers here First some tips on how to get the game
:08:04. > :08:08.global. This is the studio where we make
:08:08. > :08:12.Moshi Monsters. It is one of the fastest growing games in the world.
:08:12. > :08:16.One signage per second. The most important thing about the game that
:08:16. > :08:20.you are creating is that it is fun. What is also important is to create
:08:20. > :08:25.a lead character that is engaging and connects with the audience. You
:08:25. > :08:31.can create one level, but there is no harm in thinking about how the
:08:31. > :08:34.game can expand, into books, toys, magazines, even a cartoon.
:08:34. > :08:40.The briefing is over, it's time to get creative.
:08:40. > :08:44.So, I don't want rubbish. We want to have fun. This should be a fun
:08:44. > :08:49.game. I don't want anyone messing about. So let's have a storming
:08:49. > :08:54.session. I was thinking of the seaside. You have to stop the sea
:08:54. > :09:01.gulls eating your food. They can be a pain for like excreting on you.
:09:01. > :09:06.If they excrete on you, you lose. No. You know how little girls liej
:09:06. > :09:15.horses and stables. -- like horses and stables, where she has to look
:09:15. > :09:19.after the horse? I'ming this I -- I'm thinking along the lines of a
:09:19. > :09:25.pazle game that is addictive. -- puzzle.
:09:25. > :09:31.You could have a room, show the room, you watch it for 30 seconds.
:09:31. > :09:37.It goes blank, show the room again, and you add in what is missing.
:09:37. > :09:42.like that idea. There are not many games like that. It is just weather
:09:42. > :09:46.the public like the idea or not. Across the hall, a game plan clicks
:09:46. > :09:52.for 16-year-old Zara. We are going to create a little
:09:52. > :09:57.animal, that is trying to get back to his loved one. Harry? The main
:09:57. > :10:02.character is Mr Tweety Bird, his wife has been taken away. So the
:10:02. > :10:08.princess and the castle idea. What about a Rauled rabbit? It
:10:08. > :10:14.could be the idea of a boy going to a grave yard to visit his parents.
:10:14. > :10:19.Then whil he is there, there are zom business that are there, he has
:10:19. > :10:23.to escape them. It seems a little bit sombre.
:10:23. > :10:27.I don't think that the animal thing will get people County Counciling.
:10:27. > :10:32.I know that you you don't like the animals, but I think it will work.
:10:32. > :10:37.If it is a really cute, likeable animal. How about a fat piggy
:10:37. > :10:43.escaping from the butcher's? I'm a vegetarian. I think it would be fun
:10:43. > :10:47.to have an evil butcher and the fat piggy trying to escape. I like the
:10:47. > :10:55.character of the Treaty, but I think that the situation of the
:10:55. > :11:00.princess and the castle is too overdone. Zom bee is too sombre, I
:11:01. > :11:04.like the idea of the pig and the butcher, everyone happy with that?
:11:04. > :11:08.ALL SPEAK AT ONCE OK. Let's go.
:11:08. > :11:13.Both teams happy with the game idea, both of the teams split.
:11:13. > :11:18.I know that we have the puzzle game, but I would not play it. It seems
:11:18. > :11:26.boring to me. What is missing? Would people do that? I think with
:11:26. > :11:31.the thing that is missing is the fun element! I'm thinking something
:11:31. > :11:40.that people can play in the office like the files, the paper, putting
:11:40. > :11:46.stuff away, like faster than your boss, do you like it? I do.
:11:46. > :11:50.Hello? Lizzie yes had a really good idea. So it is office time
:11:50. > :11:55.management game. You have to send e-mails, give out papers. People
:11:55. > :12:00.that are coming to your desk looking for things. Put them to the
:12:00. > :12:06.market research, see how it can work. I think that the other game
:12:06. > :12:10.was stronger. The other game sounds more fun.
:12:10. > :12:14.For Zara and her team, the next level... Anything that looks
:12:14. > :12:19.interesting, that could be a part of a landscape or a backdrop or a
:12:19. > :12:24.character or anything, just tell me. A dungeon full of inspiration for
:12:24. > :12:30.their pig and butcher idea. I definitely think that
:12:30. > :12:36.That would be a sick butcher. I am naturally creative a person.
:12:36. > :12:42.This task suits me well. Creating something new, a new game. Get
:12:42. > :12:47.photos of these... This has made me think about this more innovatively.
:12:47. > :12:52.It unlocks that part of my brain. Lunch time in the City.
:12:52. > :12:56.Can I ask a few questions. A chance for James' team to play
:12:56. > :13:01.out their two ideas. The first is a puzzle game. There
:13:01. > :13:07.is a scene. The scene comes on, you have to find out what is missing.
:13:07. > :13:13.The second game is time management. It is like an office one, you send
:13:14. > :13:23.e-mails, answer the phone, if you don't do it in time, you are fired.
:13:24. > :13:24.
:13:24. > :13:28.Which do you prefer? I prefer the puzzle game. I prefer the puzzle
:13:28. > :13:32.game. I will give it to you straight now,
:13:32. > :13:40.a large majority preferred the puzzle game.
:13:40. > :13:44.So, they were more keen? Yes, like 100%. I don't agree with that.
:13:44. > :13:47.James it is your decision, I'm giving you the market research.
:13:47. > :13:52.OK, we have an hour to make a decision.
:13:52. > :13:55.James is in a real mix. He really must think about what is his game
:13:55. > :13:59.idea. He must decide and then develop it.
:13:59. > :14:05.What do you think of the time management game where you are the
:14:05. > :14:08.President or the Prime Minister? That's everyone's... What jobs?
:14:08. > :14:14.with you dumb down the idea of being the Prime Minister, what kind
:14:14. > :14:19.of things would we have them doing? Still answering the phone? Still
:14:19. > :14:25.sending letters? I think that is a more aspirational game that people
:14:25. > :14:28.would want to play. It is tricky. If we can get
:14:28. > :14:38.something simple, easy and fun, then the Prime Minister could be
:14:38. > :14:39.
:14:39. > :14:47.Back at the game developers, Zara puts a developer in the frame.
:14:47. > :14:50.are thinking about calling it Piggy Panic. We want to make the pig the
:14:50. > :14:56.kind of character that people do not want him to be captured and put
:14:56. > :15:05.back. Really Adorable. Really cute. Little legs, fat body? That sort of
:15:05. > :15:14.thing? Perfect. Exactly. Can it have a bandaged leg? I don't know.
:15:14. > :15:23.I feel sorry for it! It makes you want to work harder. I suppose it
:15:23. > :15:30.is a bit edgy. It is quite sweet. What would our little pig character
:15:30. > :15:37.be called? We could have a girl called Porky penny. Pinkie? That is
:15:37. > :15:44.quite nice. It is not gender- specific. It could be a little boy
:15:44. > :15:53.or girl. Pinky and perky already exist. Oh, of course! They were
:15:53. > :16:02.friends. Thank you. I have got high hopes for this concept. It is
:16:02. > :16:12.amusing. It could be a winner. It could be viral. Call in the vet!
:16:12. > :16:17.Casting for their viral advert... Hello! The rest of Zara's team.
:16:17. > :16:20.are exactly what we are looking for. I have got the giggles! We want to
:16:20. > :16:25.do a viral video and we want someone to play the butcher, big
:16:25. > :16:35.and strong. I think you have found your man! Give us your most
:16:35. > :16:59.
:16:59. > :17:09.aggressive face. Can you run at us? You are amazing! Thank you very
:17:09. > :17:16.
:17:16. > :17:20.Hello. Spinning the story for his game, 17 year-old James. It is
:17:20. > :17:24.going to be about... You are the Prime Minister. You have a desk in
:17:24. > :17:28.front of you and people bringing in things for you. You have to collect
:17:28. > :17:34.things on them. If the telephone rings, you clip art it to answer it.
:17:34. > :17:37.If you are doing well, you achieve world peace, economic growth, and
:17:37. > :17:42.Nobel Prize, but if you are doing badly then there is recession,
:17:42. > :17:47.economic crisis. At the end we were thinking of assassination. That
:17:47. > :17:57.could be contentious. Any idea of a name for the game that is starting
:17:57. > :17:59.
:17:59. > :18:04.to emerge? Pm Panic. Crazy Cabinet. OK, the name is going to be Crazy
:18:04. > :18:07.Cabinet. I really like that. I think it is a really good idea for
:18:07. > :18:11.a game. I hope it will appeal to lots of people but it definitely
:18:11. > :18:16.appeal to me because I would like to be Prime Minister. Have fun
:18:16. > :18:26.making it. Thank you. Designers briefed, the finalists call it a
:18:26. > :18:42.
:18:42. > :18:46.Call time, 10 o'clock. Location, a North London park. That is great.
:18:46. > :18:53.Directing her viral advert, professional film-maker Zara.
:18:53. > :19:02.are going to do the angry, menacing eyes. Take one. An inch closer in,
:19:02. > :19:07.please. Great. Really menacing. That is good. Action. Slightly
:19:07. > :19:11.quicker. Slightly Na Li. I am in a dream in his park. We have some
:19:11. > :19:16.strange things going on. We have a giant dressed as a butcher. An
:19:16. > :19:21.attractive young woman dressed as a pig. But to chase it the pig. All
:19:21. > :19:31.the ingredients you might think for a disaster or a brilliant viral
:19:31. > :19:40.
:19:40. > :19:47.advert. That was better. That was Westminster. This is Ken. Location
:19:47. > :19:53.for the opposition's viral, Grady Cabinet. The idea that I am going
:19:53. > :19:58.for his a political broadcast spoof for breach of them. We ask them
:19:58. > :20:08.questions. We have a crazy guy, he says we should sell Scotland is of
:20:08. > :20:12.the deficit. They might be a little bit offensive but nothing is funny
:20:12. > :20:18.unless it is offensive. Some people call it a bus. I call it the loser
:20:18. > :20:27.cruiser. Some people call it a bus. I call it the loser cruiser. Vote
:20:27. > :20:34.for me for Prime Minister. Can we have you cheesy smile again? Vied
:20:34. > :20:38.for me because I like lemons. -- vote for me. James has understood
:20:38. > :20:43.that to make a viral advert go global it has to hit the target
:20:43. > :20:47.market. That target market wants things to be funny, borderline
:20:47. > :20:57.offensive, and really making an impact. He has understood that and
:20:57. > :21:04.
:21:04. > :21:09.he is going down that route. Look Ready? Action. A imagine you are a
:21:09. > :21:17.pig chilling out on a Sunday morning. I know that is weird.
:21:17. > :21:22.looking for laughter, Piggy Panic. Do you think this is entertaining
:21:22. > :21:26.enough? I have never directed comedy before. As a general rule,
:21:26. > :21:30.comedy is hard to capture on film because it is a natural thing. When
:21:30. > :21:36.it looks artificial, it looks terrible. You see a really quick
:21:36. > :21:40.reaction, you jump up, you run over the bench and a way. In it might be
:21:40. > :21:50.funny if she falls over when she goes over the bench. I love that
:21:50. > :21:53.
:21:53. > :22:00.people when they fall over! -- I laugh at people. Maybe big-game
:22:00. > :22:07.player can rugby-tackled the butcher. It can be like, can you
:22:08. > :22:11.tackle the butcher? So the person is the person playing the game? I
:22:11. > :22:21.get the comedy aspect because somebody rugby tackling a strong
:22:21. > :22:24.
:22:24. > :22:34.man would be funny. Really throw That looked really funny. Happy?
:22:34. > :22:36.
:22:36. > :22:42.That is a rap. Really good working with you all. Thank you. 6 o'clock.
:22:42. > :22:52.Editing his mock manifesto, James. Can we drag this one down? I will
:22:52. > :22:53.
:22:53. > :23:01.cut the deficit by selling Scotland. Will anybody else find that funny
:23:01. > :23:04.apart from us? He laughed! It does not worry me that Zara had
:23:04. > :23:10.directing experience because the last advert that she shot was
:23:10. > :23:19.pretty boring and I don't think she is as fun as me. Putting down her
:23:19. > :23:24.viral, Zara. That needs to be quicker. Like that. Can we watch it
:23:24. > :23:29.and see if it is funny. It is not shocking so it has to be funny.
:23:29. > :23:39.and look at it but you are seeing it from the first time point of
:23:39. > :23:40.
:23:40. > :23:44.view. Piggy Panic! What do you think? I can't see any adult
:23:44. > :23:49.laughing at this. Be more specific. Perhaps a ten-year-old would think
:23:49. > :23:53.it is funny but the 35 year-old would think, what is this? It is
:23:53. > :23:58.hard to look at something when you have seen it being created and see
:23:58. > :24:02.it from a new perspective. It does have a humorous aspect and it does
:24:02. > :24:06.have a twist at the end. I think that our viral get across what the
:24:06. > :24:11.game is and makes it edgy, with a twist. It is uplifting and fun to
:24:11. > :24:21.watch. In terms of putting across an idea, I think it definitely does
:24:21. > :24:53.
:24:53. > :25:03.A top London venue. This is a great place. And for the finalists, the
:25:03. > :25:08.
:25:08. > :25:15.first chance to play their games. It seems very nice, actually.
:25:16. > :25:25.are very good at this! That is really good. It is good. I love
:25:26. > :25:37.
:25:37. > :25:43.You missed it! Quickly! Get it! He is on his way out. I would play
:25:43. > :25:50.that over and over again until I got to level 2. That is not so. --
:25:50. > :25:55.crazy. Two hours to go, just time to set the scenes. Good job, guys.
:25:55. > :26:02.Does anybody definitely not want to do the pick costume? I would like
:26:02. > :26:06.you to do it, Harry M. -- pig costume. This is definitely the
:26:06. > :26:12.biggest picture that I have done, the biggest audience, the biggest
:26:12. > :26:22.set up and the biggest stakes. is in this to win, that is for sure.
:26:22. > :26:23.
:26:23. > :26:32.I have never seen such a driven 16 year-old. I like the door. Let's
:26:32. > :26:36.get this pitch sorted. Lizzie, you are in charge. Our timeline invites
:26:36. > :26:40.the game are to do a better job. I don't want to give these industry
:26:40. > :26:48.experts too much about the market they are already experts in and I
:26:48. > :26:55.don't want to talk nonsense either. I am confident in the pit that I
:26:55. > :27:02.have, -- pitch that I have, but I want to keep it short and sweet
:27:02. > :27:08.because I do not want to be boring. 6 o'clock, the guests arrived.
:27:08. > :27:18.you play the game? From face but it is they, big players in gaining and
:27:18. > :27:18.
:27:18. > :28:03.Apology for the loss of subtitles for 45 seconds
:28:03. > :28:11.I will do my best. But one man is First, James. Drumming up votes in
:28:11. > :28:16.poor Crazy Cabinet. My dear people of this nation, tonight in my first
:28:16. > :28:23.manifesto, I bring to you a revolutionary online game, that can
:28:23. > :28:30.change the online gaming market for the better. Crazy Cabinet. We make
:28:30. > :28:33.being the Prime Minister a clear and simple. Some like shooting
:28:33. > :28:37.games, some like action driving, some like puzzles, but everybody
:28:37. > :28:43.has concerns about the running of the country. Everybody says they
:28:43. > :28:50.can do a better job, but can you turn Westminster into a better
:28:50. > :28:56.minister? Crazy Cabinet, we have made a crazy but relevant fire rule
:28:56. > :29:01.that we believe will be a huge success. -- viral. It is as big
:29:01. > :29:05.political broadcast with our characters talking about what they
:29:05. > :29:12.would do as Prime Minister. This is a political broadcast brought to
:29:12. > :29:17.you by the Crazy Cabinet. Vote for me. Please vote for me for Prime
:29:17. > :29:22.Minister. We need to educate the children about pigeons. In school
:29:22. > :29:30.people can learn about me. Pigeons deserve the right to public
:29:30. > :29:40.transport, too. I hate Taxes! will cut the deficit by selling
:29:40. > :29:48.
:29:48. > :29:53.Scotland. Crazy Cabinet. Do a Our brand has a crazy future ahead
:29:53. > :29:58.of it. We would like to make extra levels available for �1 for an
:29:58. > :30:04.expansion pack of ten levels. We would also like to make the game
:30:04. > :30:09.into a smartphone app, so you can run the country on the go at a
:30:09. > :30:14.price of 59 pence. The game could go global, for example, Mr
:30:14. > :30:18.President, or we can move into other professions like Mrs Plumber
:30:18. > :30:26.or Mrs Paramedic. We see this company as having a very bright
:30:26. > :30:31.future. Now I will open up the floor to Prime Minister's
:30:31. > :30:36.Questions! I love the game, but I wonder why you have chosen only to
:30:36. > :30:46.have men in your Cabinet? We think there is room to expand. You can
:30:46. > :30:52.
:30:52. > :30:56.choose your character, to be Mrs PM or MrPM. Can you expand the
:30:56. > :31:00.content? I know we want to keep the game current. There are always
:31:00. > :31:05.going to be difficult decisions to be made, whether it is political or
:31:05. > :31:14.economical. I know that we will remember that. Please, remember,
:31:14. > :31:18.vote Crazy Cabinet, thanks! Well done.
:31:18. > :31:23.Really good. That went really, really, really
:31:23. > :31:33.well. Next door, hoping to bring home the bacon, Piggy Panic and
:31:33. > :31:33.
:31:33. > :31:39.Zara. APPLAUSE Well, hello, ladies and
:31:39. > :31:44.gentlemen, we are here to present to you a new video game we have
:31:44. > :31:53.devised that we are calling Piggy Panic. The concept of the game is
:31:53. > :31:58.simple, get Porky Pete out of the farmhouse. Of course, avoiding the
:31:58. > :32:04.butcher behind you and any toxic waste dumps behind you. Naturally
:32:04. > :32:11.if you can pick up the apples and more house friendly farm friends,
:32:11. > :32:21.you can get a higher score. Just to show you now, can we cue the ad,
:32:21. > :32:25.
:32:25. > :32:35.please? Piggy panic, piggy, panic, piggy, panic, piggy, panic, piggy,
:32:35. > :32:45.
:32:45. > :32:51.Can you beat the butcher?! So, there you go. It is a little bit
:32:51. > :32:55.silly, a little bit funny. It gives you an idea of what the game is.
:32:55. > :32:58.Now where can it go in the future? We have lots of ideas. We think it
:32:58. > :33:05.fits well into the social networking sites. What you are
:33:05. > :33:09.seeing here is a free demo trial version it can be installed on
:33:09. > :33:14.phones and advertising incorporated to bring in revenue and encourage
:33:14. > :33:20.people to buy the game at a set price. The other concept is ingame
:33:20. > :33:26.purchases. There could be a protective shield for Porky Pig to
:33:26. > :33:31.pig up. There could be a potion, depending on what you need for
:33:31. > :33:37.certain levels, you can have superspeed. There is also
:33:37. > :33:41.merchandise. Who could not see this animal being created into a an
:33:41. > :33:45.adorable cuddly toy that a little one would love to cuddle up to at
:33:45. > :33:50.night. I am passionate about this. I know it can go so much further.
:33:50. > :33:54.Thank you. APPLAUSE
:33:54. > :34:01.Congratulations to you and your team on a great game. You were
:34:01. > :34:08.cagey on the pricing, I wonder, the games sell for 69 pence on various
:34:08. > :34:12.app stores, you make 49 pence back, how do you turn a profit? I think
:34:12. > :34:16.that people will be willing to pay a few pounds in the full version.
:34:16. > :34:21.Even more than that as it becomes more popular.
:34:21. > :34:26.Why has he got a bandage on his leg? We wanted to hint at the idea
:34:26. > :34:34.that he may have a past with that butcher! Thank you very much.
:34:34. > :34:39.APPLAUSE Well done, Zara. A really good job.
:34:39. > :34:46.How do you feel? Exhausted. I think that I zoned out for a moment,
:34:46. > :34:50.there. Oh, my God. Zara's game has so much potential,
:34:50. > :34:56.the brightness, the colour, the little piggy with its bannaged foot,
:34:56. > :35:00.it could run and run. I think that Crazy Cabinet was
:35:00. > :35:03.really different. I think that everyone when watching the news can
:35:03. > :35:09.imagine that they are the Prime Minister, I think that there is a
:35:09. > :35:13.hook. There$$NEWLINE Lord Sugar has a tough decision to make between
:35:13. > :35:23.Zara and James. Game over. Tomorrow, it is the
:35:23. > :35:26.
:35:26. > :35:30.final boardroom. Now that it's just down to me and
:35:30. > :35:36.James, I'm pretty confident that I have given every ounce of my energy
:35:36. > :35:39.and attention to winning. Obviously it's in the hands of Lord Sugar now.
:35:39. > :35:45.I wouldn't have applied for the process if I didn't think that I
:35:45. > :35:55.had a good chance of winning. Tzaraway may abworthy finalist, but
:35:55. > :35:57.
:35:57. > :36:05.I'm a worthy winner. -- Zara may be a worthy finalist,
:36:05. > :36:12.but I'm a worthy winner. All there is left to play for is
:36:12. > :36:17.that prize. That's what I have my eyes on.
:36:17. > :36:27.I faced 11 other people in this process. I've beaten ten of them.
:36:27. > :37:03.
:37:03. > :37:07.Good afternoon. ALL SPEAK AT ONCE Good afternoon,
:37:07. > :37:12.Lord Sugar. Well, nice to see you all back in
:37:12. > :37:15.the boardroom again. What a great event last night. You
:37:15. > :37:19.had some of the biggest industry experts there.
:37:19. > :37:24.Big names. They fed me back a lot of good
:37:24. > :37:29.information. I know not a lot of people of your age know this, but I
:37:29. > :37:35.have been in the computer business back in the 80s, in fact I was in
:37:35. > :37:39.the computer business when Apples and blackberries were put in pies.
:37:39. > :37:43.Let's start with James and his Crazy Cabinet. That is because you
:37:43. > :37:47.have a dream that one day you might be the Prime Minister, is that
:37:47. > :37:52.right? I said that before, but after creating the game and
:37:52. > :37:57.realising how difficult it is, I think it is no longary dream of
:37:57. > :38:01.mine. You went into the brainstorm, how was it? It was a bit organised.
:38:01. > :38:08.I admit. It took a while to get my head around it.
:38:09. > :38:12.You took time pontificateing? really wanted to get the idea right.
:38:12. > :38:15.I didn't want to make a snap decision. I wanted to think it
:38:15. > :38:23.through. I'm happy that I did it through.
:38:23. > :38:28.Hannah? At the start James did feel a little indesighs i, but we had a
:38:28. > :38:31.little thing and by not doing anything irrational, we had better
:38:32. > :38:33.concept than at the beginning. The people that I spoke to said
:38:33. > :38:38.that the concept was very, very good.
:38:38. > :38:43.There is so many things to do with this game that we struggled to
:38:43. > :38:46.pinpoint them all before the pitch. OK. So you have the concept of the
:38:46. > :38:51.Prime Minister. Then this viral advert.
:38:51. > :38:55.That is to the MPs to, well, actually, they are a higher calibre
:38:56. > :39:00.than some of the MPs we have got. It was actually funny. Do you think
:39:00. > :39:04.it led people to the game? viral was meant to be ridiculous,
:39:04. > :39:07.to make people smile. Hopefully that they will pass that on.
:39:07. > :39:11.I didn't hear it lead me to the game.
:39:11. > :39:14.Lord Sugar, the viral adverts are different to television adverts,
:39:14. > :39:20.they don't have to relate to the products as much.
:39:20. > :39:24.I get that, 100%, but the idea of a viral advert is to ask what it is
:39:24. > :39:28.for. So here is is a lesson for you all to learn. There is something
:39:28. > :39:32.called being too close to something. You assume that everybody else who
:39:32. > :39:37.sees it will know what it means. So what you have to do in the future
:39:37. > :39:40.is to think about this is the first time you is seen it. To ask
:39:40. > :39:46.yourself the question, will other people know what I'm going on
:39:46. > :39:54.about? That is my only shriet criticism of it. Moving over, then,
:39:54. > :39:58.to -- slight. Moving over, then, to Zara with Piggy Panic and Porky
:39:58. > :40:01.Pete. That's correct. We narrowed this
:40:02. > :40:11.game off after a while to a list of six possible ideas.
:40:12. > :40:12.
:40:12. > :40:17.What were they? There was one that Mahamed had where he was a zombie.
:40:17. > :40:24.Fifthing up satellite dishes? was the idea? It is about a little
:40:24. > :40:29.boy who gos to a graveyard. After he visits his parents, the zombies
:40:30. > :40:34.come out and he has to kill them. What an imagination. So the
:40:34. > :40:37.feedbackcame back that Piggy Panic was the one? Yes.
:40:37. > :40:43.So, I think that the presentation was good. People were impressed
:40:43. > :40:49.with the game, but I don't think your game has the migration effect
:40:49. > :40:54.that James' game has got. Whey think your game has more of is the
:40:54. > :40:59.potential development ideas and the character himself would be a
:40:59. > :41:04.saleable item for anything, toys, books, all of that sort of stuff.
:41:04. > :41:07.We talked about the viral adverts, yours was a little more engaging
:41:07. > :41:13.with the game. I did know it was for a game. Although when I first
:41:13. > :41:17.saw it I thought it was a ren deportation of Crimewatch. The
:41:17. > :41:23.thing is, it was funny, I suppose. It said to me that this is all to
:41:23. > :41:26.do with the game, Piggy Panic. So I think that it did its job. ThereI
:41:26. > :41:30.can understand it is difficult for the past candidates to come back
:41:30. > :41:34.and help and give their all, but from what I have heard, you have
:41:34. > :41:39.done very, very well as far as that's concerned? Gbemi was great
:41:39. > :41:43.when it came to constructing the game. I am proud to have worked
:41:43. > :41:47.with the team to come up with something that good in that short a
:41:47. > :41:51.space of time. We did very well as a team. It was a pleasure to work
:41:51. > :41:57.for James. I think that he deserves this.
:41:57. > :42:00.I definitely had two fantastic Chancellors beside me today
:42:00. > :42:03.throughout the task. Yes.
:42:03. > :42:10.As a completely dispassionate observer, as that is what I am. I
:42:10. > :42:15.would like to say that I thought that Zara handled this firmly,
:42:15. > :42:19.calmly and fairly. I thought she did a very professional job.
:42:19. > :42:24.I must say about James that I find you a very structured person. One
:42:24. > :42:30.that is not afraid to take risks and follow their own vision, but
:42:30. > :42:33.also is completely inclusive, especially so on this tafbg.
:42:33. > :42:37.I have a -- task. I have tough job ahead of me. I
:42:37. > :42:42.wanted to talk with these two to decide with me which one of you is
:42:42. > :42:48.going to be the winner. So, thank you very much again. You have done
:42:48. > :42:52.a great job. I'm proud of it, you should be proud of.
:42:52. > :42:59.OK? ALL SPEAK AT ONCE Thank you, Lord Sugar.
:42:59. > :43:04.You know what I think. Well done, Zara.
:43:04. > :43:11.Well, look, a great presentation by both of you yesterday.
:43:11. > :43:16.A great accolade from your teams. Indeed from Karren and Nick. I have
:43:16. > :43:21.a very tough decision ahead of me, OK? I would like to take a few
:43:21. > :43:31.moments whilst you step outside and we'll call you back in, OK? ALL
:43:31. > :43:38.
:43:38. > :43:44.We have to keep remembering they are 17 years old. Spectacular stuff,
:43:44. > :43:47.last night, from both teams. Both games have got great potential.
:43:47. > :43:52.experts on my table, given the amount of time they had to do that
:43:52. > :43:59.work, were staggered and delighted at the proficiency and the
:43:59. > :44:09.professionalism of the whole thing. Two grade, credible candidates have
:44:09. > :44:19.come all the way through, so it is a tough one. -- great. You can go
:44:19. > :44:22.
:44:22. > :44:27.Let's not undermine the importance of the task that you have just done.
:44:27. > :44:31.I put to both out of your comfort zone, and together with what you
:44:31. > :44:36.have achieved over the past eight weeks, that is what I am really
:44:36. > :44:42.going to make my final decision on. I will start with James. Prime
:44:42. > :44:47.Minister! I suppose it is now Question Time. You a project
:44:47. > :44:51.manager twice, not project manager in the early days because I think
:44:51. > :44:55.there was a lack of support from your team mates. Yes. I think at
:44:55. > :44:59.the start I definitely came into this the wrong way but I am a fast
:44:59. > :45:03.learner. I take on board any criticism that I am given and I
:45:03. > :45:11.tried to change. I think I did that and whenever I became project
:45:11. > :45:14.manager of I had the full backing of my team on both tasks, and I won.
:45:14. > :45:18.I have learnt to manage, delegate, work with other people. I could not
:45:19. > :45:28.do that at the start of this process, but now I think I am
:45:29. > :45:31.
:45:31. > :45:34.probably the best at doing that in this process. As James become a
:45:34. > :45:39.leopard that changed his spots? Did you override the things that people
:45:39. > :45:42.said during the course of this task? I have learnt to take on
:45:42. > :45:46.board other people's opinions but I am a risk-taker. Normally the risks
:45:46. > :45:49.that I take pay off and I am not afraid to stick my neck on the line
:45:50. > :45:56.and say that if something feels right then I will go with it.
:45:56. > :46:03.have heard James say that he is a risk taker. Do you think that you
:46:03. > :46:10.shied away from being team leader? I never planned to shy away. In
:46:10. > :46:14.terms of working, I have never held back without putting forward ideas.
:46:14. > :46:18.Throughout the tasks, you have always been the leader of the sub
:46:18. > :46:21.team or managed the sub team when you have not been a project manager,
:46:21. > :46:26.a consequence of not putting herself forward. You try to steer
:46:26. > :46:30.from the back. I did not even know that about myself. That balance
:46:30. > :46:33.between jumping in and taking risks is one that I got wrong. Now I know
:46:33. > :46:40.that I am somebody that does instinctively, without even knowing
:46:40. > :46:46.it, wants to take risks and Leeds and I can recognise that and I can
:46:46. > :46:51.do it. James, is this a gruelling prospect for you to be in front of
:46:51. > :46:54.someone as articulate as Zara to put your point across to me?
:46:54. > :46:59.think that Zara is certainly articulate but I don't dress things
:46:59. > :47:02.up. I say it how it is and I don't see the point of dressing things up.
:47:02. > :47:06.If I may make a point, for the sake of my English teacher more than
:47:06. > :47:11.anything, I don't think I make things sound fancier than they are
:47:11. > :47:17.with long words. I think being articulate and well spoken is
:47:17. > :47:22.completely different. Yes, it is. But me, I just like to know the
:47:22. > :47:26.bottom line. The bullet points, bang, bang, bang. I don't need the
:47:26. > :47:30.flowery words around them. It is not a fault. It just needs to be
:47:30. > :47:39.deployed in the right places. summer dresses things up, I switch
:47:39. > :47:42.off, so I say it how it is. -- someone. You don't dress things up
:47:42. > :47:46.but sometimes you promote things that you do not the day to believe
:47:46. > :47:50.in yourself, selling them. I do what it takes to sell a product and
:47:50. > :47:56.win the task. Sometimes slightly dubious tactics. Remember the
:47:56. > :48:00.flowers, winning the task with a load of old rubbish? I think that
:48:00. > :48:05.was in the early stages of this competition... In sit in your
:48:05. > :48:09.character, James? It is not in my character any more. At the start of
:48:09. > :48:13.this process that is certainly what I was like. The cheapest possible
:48:14. > :48:17.product at the best possible price. I was a wheeler-dealer. I don't
:48:17. > :48:21.think that is who I am any more. I am a decision-maker and a risk-
:48:22. > :48:25.taker. I am not here to rip people off. Good. You can fool some people
:48:25. > :48:31.some of the time but in the long haul, honesty, integrity and
:48:32. > :48:36.sincerity of the things that pay- off. -- are the things. I'm going
:48:36. > :48:39.to ask you one more time to step outside. When you come back in we
:48:39. > :48:49.will have a final chat and then I will let you know which one is the
:48:49. > :48:56.
:48:56. > :49:02.Well, doesn't it get hard? Two completely different characters, I
:49:02. > :49:09.would say. One risk taker, dives in, tends to be a bit domineering, but
:49:09. > :49:14.has clearly learnt through the cause of the eight weeks. And Zara
:49:14. > :49:18.is very calm and collected, articulate. When you look at Zara,
:49:18. > :49:24.you see this very controlled, very calm person. It is very easy to
:49:24. > :49:30.forget that she is a teenager. At a young, professional women are,
:49:30. > :49:34.I find her incredibly credible, for want of a better word. -- as a
:49:34. > :49:41.young, professional woman. When depth of thought and imagination
:49:41. > :49:48.come into play, that is James's strength. This boy could be Prime
:49:48. > :49:53.Minister. You can laugh. He might be First Minister in Belfast.
:49:53. > :50:03.tough one. We will have to call them back in. Send the candidates
:50:03. > :50:14.
:50:14. > :50:17.in, police. Yes, Lord Sugar. Lord Let me remind you what this is all
:50:17. > :50:24.about. You might be relieved to hear that I am not offering you a
:50:24. > :50:28.job. There is of course at �25,000 prize for the winner in order to
:50:28. > :50:32.help them build their future. I would be interested to hear from
:50:32. > :50:37.you, Zara, what you will do with this money. Bearing in mind, it
:50:37. > :50:43.will be drip-fed to you as and when I approve its use. What I plan to
:50:43. > :50:47.do is get more advanced equipment for the film-making. At the moment
:50:47. > :50:52.I have a camera, a laptop and I have done quite well, but what I
:50:52. > :50:57.would love to do is buy some proper, professional filming equipment.
:50:57. > :51:01.That allows it to make bigger scale productions that I can sell on for
:51:01. > :51:05.more money to more clients. That is where I see this going. James, what
:51:05. > :51:09.have you got in mind? Throughout this process, things I have learnt
:51:09. > :51:12.in economics in school has really come in handy. What I would first
:51:12. > :51:16.of all like to do is to study economics a bit more and widen my
:51:16. > :51:20.knowledge of that. I have learnt so much throughout this process that I
:51:20. > :51:23.can adapt to any business situation but the thing I like most is
:51:23. > :51:26.actually producing something, marketing it and selling it to
:51:26. > :51:30.people. That is really where I would hope to be in the future.
:51:30. > :51:39.why will be holding on to the lion's share of my money for some
:51:39. > :51:45.time until I see you coming up with an idea? Have you ever done any
:51:45. > :51:48.work for walking about money, so to speak? I have never even had a job,
:51:48. > :51:52.so I have learnt in this process more than I had before. I think I
:51:52. > :51:56.have learned enough in this process to go on, study more and develop
:51:56. > :52:01.some kind of idea and some business where I am producing something,
:52:01. > :52:06.marketing it and selling it. course you have made some money out
:52:06. > :52:11.of your production staff, yes? started making films a couple of
:52:11. > :52:16.years ago, when I studied my GCSEs. I have made a few and sold them on
:52:16. > :52:20.for profit. I work for charities mostly. I am not 20th Century Fox,
:52:20. > :52:23.but I think ideally if I am looking at the peak of my career, I would
:52:23. > :52:28.love to be running a series of media-related things to do with
:52:28. > :52:31.film, advertising and marketing. I am a renaissance person, and I like
:52:31. > :52:35.to have my hand and lot of different parts and try things out.
:52:35. > :52:39.I think it is fantastic that Zara has made money doing something that
:52:39. > :52:44.she likes. But I don't think that is a disadvantage to me. What I
:52:44. > :52:47.have learnt is wonderful. I like enterprising people, people that
:52:48. > :52:51.are self-sufficient and realise that the world does not owe them a
:52:51. > :52:56.living. I have not done very enterprising things in the past,
:52:56. > :53:02.but I have shown that I am an enterprising person. Zara, quite
:53:02. > :53:08.bluntly, why should I choose you? Because throughout this process I
:53:08. > :53:13.always work as hard as I possibly can. My focus never ever drops or
:53:13. > :53:19.falters. I have never lost my cool once. I stayed very calm, even when
:53:20. > :53:25.things have been rubbish, I keep focusing. I do each task to the
:53:25. > :53:27.best that it can be done. I don't just him about what I want to do. I
:53:27. > :53:32.recognise that I need to work very hard for anything that I want in
:53:32. > :53:39.life. You have got a great contender here as far as James is
:53:39. > :53:42.concerned. Where do you think his weaknesses are compared to you?
:53:42. > :53:46.think James might have aspirations about what he wants to do, but
:53:46. > :53:55.actions speak louder than words. Actually having the guts to just
:53:55. > :53:58.try something and do it, I don't believe that James would actually
:53:58. > :54:03.use the �25,000 and do as much with his career as I have already shown
:54:03. > :54:08.that I have and will continue to do. What is that based on? What have
:54:08. > :54:11.you done? The economics is what I wish to pursue. If I went on to
:54:11. > :54:14.study economics I would be a success at it because I have
:54:14. > :54:18.already achieved first place in GCSE in Northern Ireland. I don't
:54:18. > :54:21.think that you can say you have achieved more outside this process
:54:21. > :54:26.compared to me because that is unfounded. I don't believe that it
:54:27. > :54:30.is. I think Zara is corporate and creative but in terms of business
:54:30. > :54:35.acumen, I have bought things more cheaply than she did, I have sold
:54:36. > :54:40.things better than she did. But more importantly I am a risk taker.
:54:40. > :54:45.Zara is not a risk-taker. Why take risks that pay off. I am an
:54:45. > :54:51.enterprising person. -- I take risks. There has only been one task
:54:51. > :54:55.when you have proven that you have sold more than me. In the ice cream
:54:55. > :54:59.and florist task, I could have sold better than you. I think I sold
:54:59. > :55:05.very well in both of those tasks. am going to sum up now and I do not
:55:05. > :55:09.need to hear any more from you. I will tell you how I see it. James,
:55:09. > :55:16.when you came into the process I think you admit yourself that it
:55:16. > :55:19.was a bit like a bull in a china shop. But to be fair, you have
:55:19. > :55:23.evolved during the process. I think you have learned the art of
:55:23. > :55:31.listening. You are not frightened to follow your instincts and you
:55:31. > :55:34.say you are natural risk-taker. Zara, you are calm, articulate and
:55:34. > :55:38.you seem to be in control of your emotions which is a good thing when
:55:38. > :55:43.you are in business. I really have got a very tough decision to make
:55:43. > :55:50.here. It is not often that I am faced with two people that are so
:55:50. > :55:54.close together but so different in personality. And so it is very hard
:55:54. > :56:04.for me to come to the conclusion that I have come to, because there
:56:04. > :56:15.
:56:15. > :56:25.I am pleased to announce that... Zara, you are the winner of The
:56:25. > :56:45.
:56:45. > :56:50.Young Apprentice. Well done, Zara. It is incredible to be leaving this
:56:50. > :56:53.as the winner. I honestly never thought I would make it this far.